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Get more notes at https://podcastnotes.org Product and Media are the Leverage of the New Wealth (Listen) | Episode 21* The most important form of leverage is the idea of products which have no marginal cost of replication (aka product leverage)* You can replicate your efforts without having to involve other humans* Ex. – A podcast* Long ago, to get similar reach, you would have had to give a public lecture* 30-40 years ago – you would have had to get on TV* But today, thanks to the internet, anyone can launch a podcast* Product leverage is how fortunes will be made in the digital age – using things like code or media* Ex. of people who utilized code-based product leverage – Mark Zuckerberg, Jeff Bezos, Sergey Brin* Ex. of media-based product leverage – Joe Rogan, PewDiePie* Combining labor leverage, capital leverage, and product leverage is a magic combination for tech startups (for more on labor and capital leverage, check out these Podcast Notes)* You use the minimum, highest output labor – engineers and product developers* You add capital which you can use for marketing, advertising, and scaling* You then add lots of code, media, and content to get everything out there* Product and media leverage are permisionless – they don't require someone else's permission for you to use them or succeed* For labor leverage – someone has to decide to follow you* For capital leverage – someone has to give you money* But coding, writing tweets, making podcasts, YouTubing – these are permissionless* The robot revolution has already arrived – we just keep them in data centers/servers* Think – every great software developer has an army of robots working for him/her at night, while they sleep, after they've written the code and they're just cranking away* Robots do web searching for you* Robots handle customer service inquiries* Over time, this will progress to autonomous vehicles/planes/trucks* Coding is a superpower because it allows you to speak the language of the robots and tell them what to doProduct Leverage is Egalitarian in its Outputs (Listen) | Episode 22* Product (both code-based and media-based) leverage is egalitarian in its outputs* Compare this to labor and capital leverage – which are much less egalitarian* In general – the more of a human element there is in providing a service, the less egalitarian it is* “It's the nature of code and media output that the same product is accessible to everybody…The best products tend to be at the center, at the sweet spot of the middle class, rather than being targeted to the upper class.” – Naval Ravikant* For example:* Things like Netflix and Facebook – everybody can use* Compare this to Rolex watches or a Lamborghini – using/owning them is much more related to status-seeking* As the forms of leverage have gone from being labor-based and capital-based to being more product/code/media-based – “Most of the goods and services that we consume are becoming much more egalitarian in their consumption”* Things like food – rich people don't eat better food* Technology and media products have amazing scale economies* “If you care about ethics in wealth creation, it's better to create your wealth using code and media as leverage. Then those products are equally available to everybody as opposed to trying to create your wealth through labor or capital.” – Naval Ravikant* “If you're wealthy today, for large classes of things, you tend to spend your money on signaling goods to show other people that you are wealthy, and you try and convert them to status as opposed to actually consuming the goods for their own sake” – Naval RavikantBusiness Models Have Their Own Leverage (Listen) | Episode 23* Some business models give you “free leverage” – Examples:* Scale economies = the more you produce of something, the cheaper it gets to make* Technology and media products have this great quality where they have zero marginal cost of reproduction* Thinks like podcasts and YouTube videos* Ex. – Joe Rogan is working no harder now than he was on podcast #1, but it's now generating millions more* Then there are network effects businesses* A network effect is when each additional user adds value to the existing user base* Like language – The language becomes more valuable the more people who speak it* “Long-term, the entire world is probably going to end up speaking English and Chinese” – Naval Ravikant* It's thought that the value of a network is proportional to the square of the number of nodes of the network* A network of size 10 would have a value of 100, while a network of size 100 would have a value of 10,000* “You want to be in a network effects business” – Naval Ravikant* Things like Facebook, Uber, Twitter, YouTube, Google* “You should always be thinking about how your users or customers can add value to each other because that is the ultimate form of leverage” – Naval Ravikant* When you're picking a business model, aim to pick one where you can benefit from network effects, low marginal costs, and scale economiesAn Example: From Laborer to Real Estate Tech Company (Listen) | Episode 24* An example from the real estate business* A day laborer on a construction site, unless you're in a skilled trade, doesn't have specific knowledge* Even if you're a carpenter or electrician, other people can be trained to do your job – you can probably be replaced* You don't have much accountability – “You're a faceless cog in the construction crew”* They don't have much, if any, leverage* A general contractor, who someone hires to come and fix/repair their house, has a little more accountability* They'll make more money than a day laborer, but they take more risk (if the project runs over budget, they'll eat the loss)* The accountability gives them more potential income* They have labor leverage (people working for them)* A property developer is one level above a general contractor – these are people who go around looking for beaten-down properties which have potential and then buy them to fix them up* They can make a healthy profit by selling a building for 2-3x what they bought it for* A developer has more accountability/risk and much more specific knowledge* They have to know which neighborhoods are worth buying in, which lots are good/bad, and what makes/breaks a specific property* They have capital leverage and labor leverage* Beyond the property developer might be a famous architect/developer where just having your name on a property increases its value* Above that might be a property developer who builds entire communities* Above that – someone who funds real estate through an investment trust* Beyond that – someone (or a team of people) who understands the real estate market and the tech business (how to code/recruit developers/build a good product), and knows how to raise money from VCs* Think – something like Zillow* This team/individual would have all forms of leverage – labor (people working for him/her), code, capital (money from investors)* As you climb the chain – You layer in more knowledge which can only be gained on the job, more accountability/risk-taking, more capital, and more laborJudgment Is the Decisive Skill in an Age of Infinite Leverage (Listen) | Episode 25* First aim to get leverage, and once you have leverage – your judgment becomes the most important skill* How do you get leverage?* Get it permisionlessly – learn to code, create podcasts, become a good writer* Through permission – get people to work for you, or raise capital* “All the great fortunes are created through leverage” – Naval Ravikant* In high leverage positions (like a CEO), most of the time you're paid based on your judgment ability* Definitions:* Wisdom is knowing the long-term consequences of your actions* Judgment is wisdom on a personal domain (wisdom applied to external problems)* True judgment ability comes from experience* “Intellect without any experience is often worse than useless” – Naval Ravikant* You get the confidence that intellect gives you along with some credibility, but because you had no skin in the game and no real experience….”you're just throwing darts”* The people with the best judgment are actually among the least emotional* “The thing that prevents you from seeing what's actually happening are your emotions; our emotions are constantly clouding our judgment” – Naval Ravikant* Let's sum up:* First, you're accountable for your judgment* Judgment is the exercise of wisdom* Wisdom comes from experience* That experience can be accelerated through short iterations* “Investment books are sort of the worst place to learn about investment”* To get good at investing, you need broad-based judgment and thinking – the best way to obtain this is to study everything (including a lot of philosophy)* Philosophy makes you more stoic/less emotional and more likely to make better decisions (so you have better judgment)* The more outraged somebody gets, the worse their judgment probably is* “If someone's constantly tweeting political outrage and seems like an angry person, you don't want to hand them the keys to your car let alone the keys to your company”Set and Enforce an Aspirational Hourly Rate (Listen) | Episode 26* “No one is going to value you more than you value yourself” – Naval Ravikant* So set a high personal hourly rate and stick to it* Always factor your time into any decision (as well as your personal hourly rate)* So if your personal hourly rate is $60, and you estimate it will take you an hour and a half to return a $40 product, it's not worth it* You have a finite amount of high-output mental hours each day – “Do you want to use them to run errands and solve little problems or do you want to save them for the big stuff?”* “You can spend your life however you want, but if you want to get rich, it has to be your number one overwhelming desire” – Naval Ravikant* This means it has to come before ANYTHING else* Advice – Look forward to the future and set an aspirational hourly rate* Way back, Naval's aspirational hourly rate was $5,000/hour (even though he was only making a fraction of this at the time)* Today, Naval estimates he's actually beaten his goal* “It should seem and feel absurdly high. If it doesn't, it's not high enough.” – Naval Ravikant* If you can outsource something for less than your hourly rate, outsource it* Even for things like cooking* Paul Graham has said (directed to Y Combinator startups):* “You should be working on your product, getting product-market fit, exercising, and eating healthy. That's it. That's kind of all you have time for while you're on this mission.”Work as Hard as You Can (Listen) | Episode 27* “If getting wealthy is your goal, you're going to have to work as hard as you can” – Naval Ravikant* BUT – “Hard work is absolutely no substitute for who you work with and what you work on”* The hierarchy of importance:* “What you work on is probably the most important thing” – Naval Ravikant* AKA Product-Market-Founder fit (how well you personally are suited to a business”* Next – Picking the right people to work with* Third – How hard you work* But – they're like 3 legs of a stool, if you shortchange any one of them the whole stool is gonna fall down* The order of operations when building a business/career:* First – Figure out what you should be doing* Is there a market that's emerging that you're interested in?* Is there a product you could build which would fall in line with your specific knowledge?* Second – Surround yourself with the best people possible* “No matter how high your bar is, raise your bar” – Naval Ravikant* “You can never be working with other people who are great enough. If there's someone greater out there to work with, you should go work with them.” – Naval Ravikant* A good tip on deciding which startup to work for – Pick the one that will have the best alumni network for you in the future* Third – Work as hard as you can (AFTER you've picked the right thing to work on and the right people to work with)* “Nobody really works 80-120 hours a week sustainably at high-output with mental clarity” – Naval Ravikant* Knowledge workers tend to sprint while they're working on something that they're inspired/passionate about and then they rest* Sprint —> Rest —> Re-asses —> Try Again* (You end up building a marathon of sprints)* Inspiration is perishable* When you have the inspiration, act on it right then and there – otherwise you probably won't do it* Be impatient with actions and patient with results* “If I have a problem that I discover in one of my businesses that needs to be solved, I basically won't sleep until the resolution is in motion” – Naval RavikantBe Too Busy to “Do Coffee” (Listen) | Episode 28* Naval once tweeted – “You should be too busy to do coffee while keeping an uncluttered calendar”* The ONLY way to stay focused and be able to do the most high-impact work/what you're most inspired about is to constantly, RUTHLESSLY, decline meetings* It's fine to make connections and “do coffee” early in your career when you're exploring* But later in your career when you're exploiting – “You have to ruthlessly cut meetings out of your life”* If someone wants to have a meeting, suggest a phone call* If they want a phone call, suggest an email* When you do have meetings, make it a walking meeting (or a standing meeting), keep them short, and keep them small* “Any meeting with 8 people in it sitting around a conference table – nothing is getting done in that meeting, you're literally just dying one hour at a time” – Naval Ravikant* When you've done something important or valuable, busy people will meet with you* Suggest – “Hey, here's what I've done. Here's what I can show you. Let's meet and I'll be respectful of your time if this is useful to you.”* You HAVE to come with a proper calling card* “Product progress is the resume for the entrepreneur” – Naval Ravikant* You NEED proof of work to get a meeting with a busy person* “A busy calendar and a busy mind will destroy your ability to do great things in this world” – Naval Ravikant* If you want to be able to do great things you need free time and you need a free mind.Keep Redefining What You Do (Listen) | Episode 29* Naval tweeted – “Become the best in the world at what you do. Keep redefining what you do until this is true.”* “If you really want to get paid in this world, you want to be number one at whatever it is you're doing” – Naval Ravikant* Some of the most successful people in the world get paid for just being “them”* Oprah, Joe Rogan, etc. – they're being authentic to themselves* But – keep changing what you do until you're number one* It should be something that aligns with your specific knowledge, skill sets, interest, and capabilities* You should be thinking:* “I want to be the best at what I do”* “What I do is flexible, so that I'm the best at it”* (It's not an overnight discovery, it's a long journey)* A company should search for product-market fit* An entrepreneur should search for founder-product-market fitEscape Competition Through Authenticity (Listen) | Episode 30* Humans are highly memetic creatures – we tend to copy what everybody else is doing, including our desires* Very often, you get trapped in the wrong game because you're competing* The best way to escape competition is to just be authentic to yourself* If you're building and marketing something which is an extension of who you are, no one can compete with you on that* Think – It's near IMPOSSIBLE to compete with someone like Joe Rogan or Scott Adams* This is easiest to see in art, but even entrepreneurs are authentic (the businesses and product they create should be authentic to their desires and means)* “Authenticity naturally gets you away from competition” – Naval Ravikant* In entrepreneurship, the masses are never right* “If the masses knew how to build great things and create great wealth we'd all already be done. We'd all already be rich by now.” – Naval Ravikant* “Generally, most people will make the mistake of paying too much attention to the competition and being too much like the competition and not being authentic enough” – Naval Ravikant* The great founders tend to be authentic iconoclasts* As Robert Frost said – “Combine your vocation and your avocation” (what you love to do and what you do)* Long term, if you're good and successful at what you do, you'll find you're pretty much doing your hobbies for a living* “Ideally you want to end up specializing in being you” – Naval RavikantPlay Stupid Games, Win Stupid Prizes (Listen) | Episode 31* When you're being authentic, competition matters a whole lot less* Silicon Valley tech industry businesses tend to be winner take all* When you see competition, this can make you fly into a rage* You're often 1 step away from a completely different business, and sometimes you need to take that one step* But you won't be able to take it if you're fighting over a booby prize (aka playing a stupid game), blinded by competition* A personal example from Naval:* He was running Epinions (an online product review site independent of Amazon) a while back…* The space eventually turned into Trip Advisor and Yelp* “This is where we should have gone. We should have done more local reviews. There's more value to having a review for a scarce item (like a local restaurant) than some camera which might have 1,000 reviews on Amazon. But before we could get there, we got caught up in the whole comparison shopping game.” – Naval Ravikant* The whole space went to 0 as Amazon ended up winning the online retail game* “We should have been looking at what the consumer really wanted, and stayed authentic to ourselves – which is reviews, not price comparison” – Naval Ravikant* “We should have gone more and more into esoteric items that needed to be reviewed where customers had less and less data and wanted reviews more badly”* “If we stayed authentic to ourselves, we would have done better” – Naval RavikantEventually, You Will Get What You Deserve (Listen) | Episode 32* Naval tweeted – “Apply specific knowledge with leverage and eventually you'll get what you deserve”* (You could also add to that, apply: judgment or accountability)* Results take TIME* “If you're counting, you'll run out of patience before it actually arrives” – Naval Ravikant* Everybody wants results immediately, but you have to put in the hours* Put yourself in a good position with the specific knowledge, the accountability, the leverage, and your authentic skill set which allows you to be the best in the world at what you do (but you have to enjoy it)* Then just keep doing it, doing it, and doing it, and don't keep track, and don't keep count* “On a long enough time scale, you do get paid, but it can easily be 10 or 20 years” – Naval Ravikant* In entrepreneurship, you just have to be right ONCE* And the good news is you can take as many shots on goal as you want (usually every 3-5 years, 10 at the slowest)* Nivi has an equation:* Your eventual outcome = (the distinctiveness of your specific knowledge) x (how much leverage you apply) x (how often your judgment is correct) x (how accountable you are for the outcome) x (how much society values what you're doing) x (how long you can keep doing it) x (your improvement rate with learning and reading)* But the thing that matters most – find something you're good at that the market values* If you're good at it – you'll keep it up, develop the judgment, and eventually take on accountability (all the other variables fall into place)* “Product-market fit is inevitable if you're doing something you love to do and the market wants it” – Naval RavikantReject Most Advice (Listen) | Episode 33* “Avoid people who got rich quickly, they're just giving you their winning lottery ticket numbers” – Naval Ravikant* “The best founders I know listen to and read EVERYONE, but then they ignore everyone and make up their own mind” – Naval Ravikant* They have their OWN internal model of how to apply things to their situation and don't hesitate to discard information if necessary* Remember – “If you survey enough people, all the advice will cancel to 0”* When you hear a piece of advice/information, ask yourself:* “Is this true?”* “Is this true outside of the context of what that person applied it in?”* “Is it true in my context?”* “Do I want to apply it?”* Reject most advice, but remember you have to listen to/read enough of it to know what to reject and what to accept* Here's how Naval views the purpose of advice:* “I view it as helping me have anecdotes and maxims that I can then later recall when I have my own direct experience and say, ‘Ah, that's what that person meant.'” – Naval Ravikant* “90% of my tweets are just maxims that I carve for myself that are then mental hooks to remind me when I'm in that situation again” – Naval Ravikant* Like Naval's tweet – “If you can't see yourself looking with someone for life, then don't work with them for a day”Read the Full Notes at Podcast Notes Thank you for subscribing. 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Welcome back!   This week's podcast/YouTube episode is inspired by some situations I've witnessed or been a part of lately: *Hearing a father tell his toddler daughter that she isn't allowed to tell him 'no' *Getting lost in the woods, which led to my encounter with the volunteer fire department    These situations led me to create this week's episode on three things I think all our kids should learn and be able to say.   Here's a clip from the episode: But compliant kids are often the ones who are struggling with things like depression and anxiety. They're struggling with people-pleasing. They're struggling with not being able to tell people what they want, or what they need. They, as I mentioned, they are more at risk of ending up in dysfunctional relationships because they have not developed the ability to self-advocate and to stand up for themselves and to leave situations that make them feel uncomfortable because they've been told that they're not allowed to, to say no. They're not allowed to express their needs. They're not allowed to tell people what they think and how they feel. So for our kiddos, it's so important to me, number one: that they learn how to say no, and number two: that they're allowed to say no.    As part of this week's episode, I asked for help.    I don't ever ask people to like/review/subscribe, but this week I am asking you to please do so.    Since I don't ask for reviews, we have very few. Last week we received an unhappy review. I have no problem with this as everyone has the right to express their opinion.   It's common knowledge that people who are unhappy are much more likely to leave a review, and that causes those reviews to negatively skew people's impressions of a business. Since we don't have many reviews to begin with, that's what has happened to the reviews for Starfish Social Club.    If our classes, the podcast, an email response, anything about what we do has had a positive impact on your family or your kiddo(s), I would really love if you would share that. In other words, I would love your help. *You can leave a review on Google *You can leave a review on this podcast: Use whichever service you are listening on to leave a review (Spotify, Apple Podcasts, etc). *You can leave a review on our Facebook page.   Thank you for your help and for your support and for allowing me the space to ask for help.   I'm glad you are here!

Wake up call for DTC Ecom brands! Even though you are trending on social media. The hottest VC is funding you... You can brag about a 6x+ ROAS And the best influencer creatives... You will still fail without - Knowing your Life time customer value - Your unit economics (Gross Margin 1, Gross Margin 2 etc) - Your Cashflow budget So why is LTV important? Well how do you know what you can pay to aquire a customer if you don't know what they will generate over their lifetime and each year? Media buying is a game with dimishing returns and 1 winner (The house aka, Meta, Google): You may get a 10x ROAS if you spend $1000 a month, but a 7x if you spend 10k. This is simplified of course, but the more people you reach, the colder the audience gets. Eventually you will end up paying more to outbid others... You have to understand your LTV in order to understand what your CPA goals should be. And that is just the tip of the iceberg.. because you still need more data... Most brands don't do accounting well. Heck if i say GM1, GM2, most ecom brands have no clue what I am talking about... You need to understand your gross margins... GM1 is total revenue minus cost of goods. ie how much it cost for you to produce those products The formula for calculating is GM1 = (Total Revenue - COGS) / Total Revenue Why is it important? GM1 provides a fundamental measure of the profitability of a company's core operations without factoring in other indirect costs like operating expenses, marketing, or administrative costs. Yet.. we need to get deeper.. we need to understand GM2 Gross Margin 2 (GM2): Here is where it gets interesting. Adding in shipping costs, CC fees, Fulfillment fees(software, packaging etc.) The formula for calculating it = (Total Revenue - (COGS + Variable Operating Costs)) / Total Revenue So lets say you sell for $100 your GM1 is 60% (40% is eaten up by cost of goods sold) Your GM2 is 40% (packaging, shipping cost etc.) Now you are left with $40 before accounting for marketing and your operational expenses. Now if your CPA is $45, you may have a problem.. You are not breaking even... but what if your LTV is $190 after 4 months? Perhaps this is not so bad after all.. This is why the economics are so important. What is the cost of getting that additional $90 over 4 months So few brands have these numbers... Last but not least... Cashflow.. equipped with all these numbers and sales targets for each month, you can actually calculate your cashflow. Obviously you need to factor in when you have to pay wages, ads, inventory. Without this, you are working in the blind and may go in the negative some months... Heck you could go bankrupt because of it.. The less you know about your numbers, the less aggressive you can be in scaling up your ecom brand... If you us to help you in this area, reach out to me on daniel@purplefire.io

#1: Introduction to the SEO Podcast by #SEOSLY & weekly SEO news Welcome to the first episode of the SEO podcast by #SEOSLY. English Google SEO office hours from October 2022 This is an audio-only recording of the experimental Google SEO office-hours from October 2022. The answers are compiled by the Google Search Relations team. By Google Search Central. LISTEN. Search Central docs and SEO (Search Off the Record) Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more By Search Off the Record. LISTEN. The State Of SEO: Survey Data To Plan Your Next Year In SEO Inform your SEO strategy for 2023 with data, insights, and findings from the SEO community. More than 3,600 SEO pros responded. By Ben Steele (SEJ). LEARN MORE. Google October 2022 Spam Update Complete On October 19, 2022 Google released the October 2022 spam update. This update was global and affected all languages. The rollout was complete as of October 21, 2022. By Google Search Central. LEARN MORE. SEO Audits with Olga Zarzeczna (Search with Candour) I was a guest on the Search with Candour SEO podcast where Jack Chambers-Ward and I talked about – you guessed it – SEO audits.Check this episode and subscribe to the Search with Candour SEO podcast. Top SEO Mistakes from Olga Zarzeczna (Edge of the Web) I was pleased to be the guest on the Edge of the Web SEO podcast again. This time Erin and I spoke about SEO mistakes I come across in SEO audits.Don't miss that episode and subscribe to the Edge of the Web SEO podcast. Old Google Page Speed Algorithms Are No Longer Used Google's John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics. Reported by Barry Schwartz. LEARN MORE. Google Analytics 4 gets new features & reporting Google announced (in this post) new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Reported by Barry Schwartz. LEARN MORE. New Google Business Profile Web Search Menu Now Rolling Out Google is giving business owners the ability to quickly edit their business profile directly in web search through these new action buttons (previously it required many more clicks). Reported by no one other than Barry Schwartz. LEARN MORE. Google is removing a lot of reviews from Google Business Profiles Joy Hawkins is reporting and a lot of people are confirming that Google has been doing waves of review takedowns. Reported by Joy Hawkins. LEARN MORE. #1:Just because something is human-written doesn't make it helpful & good content. In case you need a friendly reminder from John Mueller about helpful content, here it is. "Just because something is human-written doesn't make it helpful & good content. I'd really focus on making things awesome, unique, compelling, that people recommend to friends - not just something that's technically ok." #2: Google: You'd Be Lucky To End Up In The Same Place After Changing URLs John Mueller said when it comes to changing URLs, "if you're lucky, it'll end up in the same place." Meaning, if you do everything right and Google does everything right, which is rare to have both align, then you'd be lucky to have the new URL rank in the same position as the old URL in Google Search. Zero-Clicks Study The topic has had plenty of coverage and attention, but often without a great deal of context, so that's why we've carried out a new zero-clicks study with a more refined sample size from our own data sources. 13 essential SEO skills you need to succeed Critical thinking. Problem-solving. Persistence. These are just three critical SEO skills. Discover 10 more here. By Danny Goodwin (Search Engine Land) Crawl efficacy: How to level up crawl optimization Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated. By Jes Scholz (Search Engine Land)

We're back this week with another live coaching episode! I sat down with Sarah, a funnel builder and designer, to create copy for her website.   We talked about: ✓ how to talk about what you do without the technical language ✓ digging in to the benefits of your offer (rather than just the surface-level details) ✓ and how to write copy for your website that will get you FOUND on Google   You won't want to miss this!   Do you have questions about your website copy? Come over to my facebook community and get them answered! Join us at facebook.com/groups/sarahbcommunity   Special shout out this episode! I had the joy of working on this episode with Billy and Sara of @musicalcrimeproductions and they are just the best! If you're looking for podcast editing and management, please get in touch with them!    Happy listening! Sarah   Let's connect!   Join the facebook community: https://www.facebook.com/groups/sarahbcommunity   Want to dig in to the brand voice God gave you? Download my free brand voice guide! --> https://view.flodesk.com/pages/616f646e74d564fa09f3fcfc   Contact me: hello@sarahbeisel.com

My guest today is my friend and the founder of Carrot, Trevor Mauch. I'm excited to talk about how real estate investors can effectively generate leads online. Leads that come through your motivated seller website are generally higher quality leads than those that you generate with direct mail marketing and other outbound marketing strategies, and it's important to learn how SEO, digital marketing, and content marketing work hand in hand. You will hear some pretty impressive statistics about that in this show. Listen and enjoy! Trevor is passionate about entrepreneurship and leads the Carrot team and focuses on helping members get the result they want. We did a number of entrepreneurial shows for my podcast a few years ago and I will put a link to each one of those shows in the show notes below. There is pure gold in those shows.   Key Highlights: [00:01 - 07:15] Opening Segment • Trevor shares his background and work How he became an entrepreneur • Check out our previous entrepreneurial shows - Links below [07:16 - 14:08] How to Stand Out in a Competitive Market • Why Trevor decided to found Carrot • The importance of good positioning, and how it can help a business stand out from the competition. • How online marketing can be used to build a business's reputation and authority [14:09 - 21:02] Generate Leads Online • SEO is important to help clients get leads through Google searches • Improve your branding to make people feel confident in choosing you over the competition • Trevor discloses why Google paper leads are the best quality and result in the highest profits [21:03 - 27:40] SEO Tips to Help Your Business Win More Deals • The importance of brand search and how it helps to build credibility and trust • SEO should focus on location pages to help buyers find the right house in the right city [27:41 - 34:24] Content is Key to Building Authority and Ranking High in Google • You need to focus on content, conversion, and location to build authority • Figure out who your market is and what service you can offer them • What steps you should follow once you have a few hundred thousand dollars in revenue [34:25 - 37:13] Closing Segment • You should be delegating basic tasks to other people to focus on more important things • Bring in leaders to take over and step into the functions when things get hard Want to connect with Trevor? Head to Carrot, the only website that works as hard as you!   Resources Mentioned: The Entrepreneurial Mindset with Trevor Mauch – Podcast Episode #43 Trevor Mauch – Why Productivity Hacks Don't Work – Podcast Episode #46 Trevor Mauch – The Big Goal Trap – Podcast Episode #47 Secrets to Hiring A List Team Members with Trevor Mauch – Podcast Episode #50 How to Get Paid What You're Really Worth with Trevor Mauch – Podcast #58 Creating a Co-working Space with Trevor Mauch – Podcast #62 How Your Bootstrapped Company Can Hire (and Pay) Employees With Trevor Mauch – Podcast #64   Key Quotes: "When we do really good marketing, we actually are solving problems with that marketing." - Trevor Mauch "Marketing is how you get leads, but branding is why they choose you." - Sharon Vornholt "We want to make sure that you're ranking really high with your own website, with testimonials, credibility, and a good about page because that is going to help people build trust and credibility." - Trevor Mauch   Want to Learn More? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Facebook, Amazon, Apple, Netflix and Google: ‘You've had significant drawdowns in some great names, and this is probably the time when you want to start rotating into them': Henry Biddlecombe of Anchor Capital.

Google My Business may not be the sexy popular platform we think of - mainly because you have to fit your business into their parameters, but it is essential. And FREE! Many businesses stop at just having a Google My Business profile, but are not taking the time to optimize it. 25 years ago, Chris Hickle's wife was teaching piano lessons to help pay for college. The business really began to grow and they started really focusing on their online marketing strategy. Chris was then able to quit his 9-5 job and help solely with the business. Chris found a hole in the market with music stores. He is not a musician himself, so expanding and offering his online marketing and technology skills to other musicians and business owners was the natural next step for him and his wife, Jen, in 2013. That's when they started Never Alone Business Services and help brick and mortar businesses market their business. Did you know? Over 90% of searches online are done on Google You can connect Google My Business to your Bing local listing Your goal is to be in the top three searches Listen in and learn the details on how you can optimize the visibility of your business today. Just as Google is, Chris and his wife Jen are keeping their focus on small, local businesses because they truly are what drive our economy. Full show notes at https://wendybatten.com/episode-81/

064- あなたはレストランに行き、Google翻訳を使って英語で話したいと思っていますが、どうでしょう？ グーグルは「サングリアがなくなった」と言っていますが、これは間違った英語です。 心配しないでください、私はあなたを助けます。 今日は、ソーシャルイングリッシュポッドキャストでこの間違いを修正する方法について話しましょう。You went to a restaurant and you want to use Google Translate to talk about it in English, but guess what? Google says,"The sangria has run out", which is incorrect English. Don't worry, I'll help you. Today, let's talk about how to fix this mistake on the Social English podcast.I know that you learned something valuable from today's episode. If you liked this show, please leave a 5-star review!Come visit us at realsocialenglish.com where you can get my free download.“The 7 mistakes most Japanese learners of English make, and how to fix them”. You will also find more resources to help you get better at English every day!Subscribe to the podcast on Apple Podcasts, Google Podcasts, Stitcher, and now Pandora!Become a Patron! Help the show by donating $5 US to help us make this show.We will show you thanks by me personally thanking you on a future episode! You will also get new content only available there!Join us there at patreon.com/socialenglishShare our podcast on your social media with your friends, and follow us on Twitter, Facebook, and Instagram!本日はお時間をいただきありがとうございました。今日のエピソードから何か貴重なことを学んだと思います。  このショーが気に入ったら、5つ星のレビューを残してください！私の無料ダウンロードを入手できるrealsocialenglish.comにアクセスしてください。「ほとんどの日本人の英語学習者が犯す7つの間違いとその修正方法」。 また、毎日英語を上達させるのに役立つリソースもたくさんあります。Apple Podcasts、Google Podcasts、Stitcher、そして今度はPandoraでポッドキャストを購読してください！パトロンになろう！ 私たちがこのショーを作るのを助けるために5ドルを寄付することによってショーを助けてください。今後のエピソードで個人的にお礼を申し上げます！また、そこでしか利用できない新しいコンテンツも入手できます。patreon.com/socialenglishでご参加くださいソーシャルメディアでポッドキャストを友達と共有し、Twitter、Facebook、Instagramでフォローしてください！

We grabbed the top headlines of the week and complained about a couple of google overreaches, in your host’s humble opinion.  Here what Erin and Mordy took on:   [00:03:24] Company Knowledge Panels Showing Competitors on Google You can imagine some choice words might be said when a business looks at its Google knowledge panel(s) to see “alternatives” included who are competitors.  [00:09:23] Expanded FAQs for Google Page Experience and Core Web Vitals Update  The Google core web vitals and page experience update FAQs have been expanded and substantially updated when compared with the first version. [00:16:57] Delivery and Pickup Enhancements to Google Business Profiles Both Maps and Search are providing more details about delivery and pickup options at stores such as supermarkets. Other useful features are also being added.

Todays topic is ….drumroll….FOMO and ENVY. Wow. Kind of a heavy and fully loaded topic, don't ya think. But these are feeling and emotions that we all encounter and deal with on occasion and if you're like, Me? Never! I'm just gonna go ahead and and say LIAR! So sometimes we work through these feelings in healthy ways and sometimes in… not so healthy ways. Today I want to talk about these emotions and how we can take personal responsibility for them, and for our thoughts surrounding these sometimes not so fun emotions. listen on itunes Listen on spotify Listen on Google You know that phrase that your parents would tell you growing up, that no one can MAKE you feel anything….it's your choice. Yup. Turns out that your parents were right, and it totally is. And part of being a grown up is understanding when you are making the choice to feel something and what you wanna do about it. A few weeks I found myself dealing with some FOMO. Fear of Missing Out. Super fun times. Thanks to social media, FOMO is a lot easier to come by. You can be scrolling your feed and stumble upon a party or event or whatever that it seems that everyone was invited to. Except you. This is what happened to me. But the funny thing about this particular time was that I actually WAS invited to the thing, I had some things come up that prevented me from being able to attend. Even still, as posts and pictures and stories began to pop up on my feed I began to feel these feelings of feeling left out start to rise up. Instead of burying them or trying to cope by eating my feelings or in some other un-healthy way, I decided to get curious. If there is one thing that I've learned this past year, it's the power of curiosity, of asking questions, and diving deeper. Okay, actually let me back up a bit before I get to the part about me being really present and aware and in a mentally healthy state. Because I'm human and a work in progress, I wanna share how this really went down. And what I think a lot of us do. I started to self sabotage. And what I mean by that is that I deliberately went searching for more of the thing that was making me feel bad. Messed up. Yes I know. Instead of just continuing to scroll, or heaven forbid put my phone away and get up and do something else…. I began to investigate. Oh, who's tagged in this photo- let's see what her stories are like……Oh shoot, I didn't know she would be there. Dang I'm so bummed I missed that. Oh my heck, look how fun that all looks….. more clicks, more clicks, more clicks. Until I basically was at the thing because I was so engrossed with seeking it out, and making myself feel awful for not being there. I'm fairly certain we all do some form of this to ourselves. We follow people online or deliberately seek out accounts that make us feel less than. Or we search home decor accounts and scroll forever gathering “inspo” only to then feel like crap about our own houses. Again the same thing with fitness accounts, or makeup gurus or cooking, or……..you name it. We SEEK it out intentionally and then wonder why we feel like crap. So this is where I was. Spiraling. Luckily I did catch myself before it got too out of control. I had to be like, “WHOA girlfriend. What the hell are you doing?” I like to refer to this process as the “check yourself before you wreck yourself” method. It's where you have to intervene before you really do some damage, you get into a healthier head space and started asking yourself some questions about the emotions you're feeling. Here's some questions you can ask yourself if you ever find yourself in a FOMO spiral. What am I feeling? Put a name to the feeling is it sadness? Anger? Resentment? Jealousy? I am feelings sad, left out, regretful, lonely…..Why am I feeling this? Then dive a little deeper. If it's sadness….why? What about this is making me feel sad? Because I miss being out with friends. This looks so fun and I need to feel that energy I get when I interact with other people. Am I feeling envious of the THING or what it represents? Can I do anything to make this happen for me? Sure. I can figure out a way to get together with friends. I am just as capable of organizing a night out as this person was. I can be the one to invite others. After you've got these questions answered you'll be in a better headspace to be able to feel and understand your feelings. And I think that's one of the most important parts. To FEEL your feelings and to not shame yourself for feeling them. Sure, people say that jealousy is this toxic trait or that it's ugly or unattractive or whatever. The LAST thing you need to be feeling on top of the FOMO or envy is GUILT for being a human and having feelings. So sister, feel those feelings. But ask those questions so you can understand them too. The next step is taking responsibility. And this is where I had to practice some real self restraint. I knew I could keep searching it out. I could continue to look up a hashtag or follow tagged accounts- but why? What good was that doing. I had to own up and take responsibility for my actions. Sure the first post could have been something that just popped up on my feed, but what I do after that…..that's on me. What can you do to take personal responsibility around your FOMO and your envious emotions? GET OFF SOCIAL MEDIA! This might seem like a no- brainer. But sometimes harder said than done. Go plug in your phone, leave it in another room and go find something else to do. Edit Your Social Media. When you come back on your social media take notice of the accounts/people that you follow. If you find that there are certain ones that are constantly triggering FOMO for you- take a hard look at why you are following them and maybe take a break for a minute and see how you feel. Unfollow, put accounts on mute….whatever you need to do. I know that it might seem RUDE to unfollow a friend. But here's the thing about when you are feeling envy whenever a certain account pops up. Soon that envy will turn into resentment, or annoyance. You begin to resent that person. Or you start to resent your self for feeling envious and resentful of a friend. You start feeling crappy about yourself and you enter into a another spiral of self shame and that's no fun for anyone. GET MOVING. Get up and go for a walk, change your scenery, get outside, turn on some music and dance your little heart out. It's amazing what moving can do for your mood. Do something nice for someone else. Get Grateful. I put this one last on purpose. Sometimes when you are in the depths of throwing yourself a pity party the last thing you need to hear is what you have to be grateful for. Sometimes this is known as “toxic positivity”. Where you toss aside your “negative” feelings and try to override them with positivity. I say get grateful when you are in the right headspace to do it. Do it often. As it becomes a bigger practice in your life, naturally you'll feel FOMO less and less. Okay so, that was fun. Here's your homework. I've never really given homework on this podcast before, but what the heck. This week if you haven't already begin to establish a gratitude practice. If you need help with getting started you can listen to episode 12- How To Be More Grateful Everyday. You can also download my free guide to getting grateful by going to www.jessielarson.com/podcast/grateful and it's linked there or by sending me a DM on instagram and I can send it right over to you. Also take time to notice your emotions as you are scrolling on your social media or even in your daily interactions with people. How are you feeling? Do you need to edit things? Go ahead and make any edits that you need to in order to curate a more positive experience for yourself. You can also check out Episode 4 How To Be More Intentional On Instagram where I go into more detail about making social media a positive experience. And last but not least, get curious about yourself and kick shame to the curb. Feel all the feelings and dive deep to understand them. Helpful Links and Other Things Mentioned in this Episode: Guide To Getting Grateful Episode 12: How To Be More Grateful Episode 4: How To Be More Intentional on Instagram Join the Positively You Community on FacebookLet's be Friends on the ‘gram!Try JUCE Organics!Use POSITIVEU to score a Buy one Get one FREE deal!

This week Kanye and Kim get divorced, Walter and Oscar are both cancelled a couple times, Dr. Seuss make a resurgence, Pokemon has their 25th Anniversary, Texas is the land of the free and Tiger Woods gets in a bad accident. Google You and Google Me.

This week we join Twitch to bring you a live episode, Chris D'Elia apologizes, Joe Biden continues to break his promises, Texas is in trouble in the cold, Game Stop is bringing all the nostalgia, video games take a step forward, Bitcoin jumps up in value, and Bucky the Beaver predicts six more weeks of winter like the little prick he is. Google You. Follow on Twitch @OscarMansky

Tools!  Everyone loves tools!  They help us do our job better, faster, and smarter.  In this episode we're going to introduce you to one of our favorite tools, called Page Optimizer Pro (POP).  This powerful tool helps you assess what your top competitors are doing and why they are ranking high in Google.  It gives you recommendations on how you can tweak your site with some of the same strategies, and hopefully increase your rankings!   What You’ll Learn There is no secret recipe to ranking high in Google You must discover what the top ranking competition is doing to rank Using tools like POP can provide actionable information to help your SEO Do not ignore the usability and user interface of your site, or your rankings will be impacted View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com  

Joe Toscano is an award-winning designer, published author, and international keynote speaker. In this episode of Relate, we discuss the Internet as the collective conscious of the world, how user research is psychological research, the human issues present in technological design, and topics around data. Please check out Joe's work at https://www.beacontrustnetwork.com/ and you can email Joe directly at Joe@beacontrustnetwork.com. Joe Toscano is an award-winning designer, published author, and international keynote speaker who previously consulted for Google in Mountain View, CA. Joe left because he didn't believe in the way the industry treated society and felt the issues needed to be addressed through innovation from the outside. He has since written a book, called Automating Humanity, and started the Better Ethics and Consumer Outcomes Network (BEACON), both of which are focused on increasing technology literacy, discovering opportunities for purpose-driven innovation, and moving communities forward in the age of automation. Outside of BEACON Joe also writes for Forbes, is a member of the World Economic Forum's Steering Committee for Data Protection, and is featured in The Social Dilemma. Watch his TEDx Talk, “Want to work for Google? You already do,” for a quick summary. --- Send in a voice message: https://anchor.fm/relate-patrick-mcandrew/message Support this podcast: https://anchor.fm/relate-patrick-mcandrew/support

This week we have special guest and 3rd brother Henry Mansky, we talk about our dreams of pro sports, fighting as kids (and adults), Lakers win and we feel bad for them, PBR is selling weed, Hocus Pocus is a hit once again, and 3 brothers hash out old memories. Google You and Google Henry. 

The holy grail of local search marketing is ranking at the top of Google's Local 3-Pack. Here's how a local search expert helps his clients do just that. This week on The Inbound Success Podcast, Local SEO Search Owner John Vuong shares the strategies he uses to help clients improve their local search marketing strategies and rank at the top of Google's Local 3-Pack. Hint: There is no magic bullet. Ranking locally begins with a well run business that sells a great product and treats customers right. If you've got those three things in place, then John has some straightforward strategies that any company - large or small - can use to get to the top of local search results. Resources from this episode: Visit the Local SEO Search website Connect with John on LinkedIn Transcript Kathleen (00:00): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. And this week, my guest is John Vuong, who is the owner of Local SEO Search. How's it going? John (00:21): I'm doing great. Thanks for having me, Kathleen. Kathleen (00:23): I'm excited to have you because you are a local SEO guru amongst other things. And I feel like, especially at the time we're living in right now with what's happening in the world, getting your SEO buttoned up is more important now than ever because everybody's starting online these days. Right? John (00:46): Exactly. Kathleen (00:47): Before we get into our topic today, can you tell my listeners a little bit about who you are, your story as well as what Local SEO Search does? John (00:57): Yeah, definitely. So I started this agency seven years ago. But prior to that, I've always been in sales and advertising sales in particular. So I studied business finance, but I didn't really know where I wanted to go with it. And I got into my first job as a sales person and I kind of refined and learned the art of sales and really got better over the years, asked the right questions. Fact-finding, did a lot of training courses, audio tapes at the time because there were no blogs and video like there is today in podcasts. So consuming as much as you can to learn the art of sales. And then the last thing before I started my agency, I actually worked at Yellow Pages and I was there for over five years and I learned, I didn't really work in an ad agency per se, but I had a chance to understand advertising and how it worked in terms of a recurring business model and how to run a larger operation. John (02:00): And I did, I was basically face to face with the end consumer clients. And that's where I learned the most because I connected with them. I understood their pain points, their troubles, and I wanted to really help. Right? However, I was restricted to the product line that we were offering at Yellow Pages. As you know, at the time Google was really taking off, they were getting more and more users and more people were spending more time in front of a computer than ever doing searches. And as you know, more people were spending you know, more money at Yellow Pages, but getting less return on their investment. And so that's the reason I started this agency. From listening to my clients, letting them know that, you know, you can continue with Yellow Pages, but they didn't really adopt quick enough. And they don't have a solution where customers, your ideal prospects are now actively looking for businesses like yourself. So that's why I got into the world. Kathleen (03:00): So I just have to say that you saying the words Yellow Pages just took me down memory lane. And I'm sure there are people listening that either won't remember this or, or, you know, it's, they're too young, but like, just that I hear those words and all I can think about is the, the brick of the giant Yellow Pages book being dropped at my front door, like shrink, wrapped in plastic. And I have this one special drawer in my living room where I used to keep all the phone books. Cause you would get like your city phone book, your County phone bucket. And there was the Yellow Pages and the white pages and just the amount of paper that, that took, like, I don't know my mind, I was like, whoa, deja vu, as soon as you said that. So it's, I don't, I don't know whether I look back on it fondly or not. I haven't quite made up my mind. John (03:54): Yeah. But, but if you imagine like think about 10 years ago Google didn't take off, like the internet was just slowly taking off where the speed of connecting to the internet was dial up, right? Like getting in front of a computer to check your email. It took you five minutes to open up a browser and then search and load up a website. I mean, things took a very long time. And so before, you know, computers and internet and technology started taking off Yellow Pages was still the most instrumental place for a lot of small business owners small, medium sized business owners to market themselves because they knew it was an active, engaged consumer that was actively looking for a product or service. And all you have to do is advertise your one page content and kind of call to action. And really hopefully they will convert, right. They're engaged, they're ready to buy. And all you have to do is be in front of them at the time of purchase. Kathleen (04:58): So it's funny when I think about that, because, because yes, it was a very like binary equation of what it took to succeed in the Yellow Pages. It was a combination of purchasing an ad. And for those companies that were really creative, naming your company, triple a whatever, like, because literally ranking first was about alphabetization, you know, which is so simple and straightforward. And then you go into this world that we're in now we're ranking first is like, it's like magic, you know, or it seems like it's sometimes we were just talking about that before we started recording about how things changed so much and Google has this supposed algorithm, and now they have RankBrain, which is artificial intelligence. And, but, you know, they don't really tell anybody what's in that. I mean, they give you a sense of the big drivers of what makes you rank, but nobody really, really knows for sure. You know, what, what those factors are. So it's just such an interesting thing when you juxtapose, you know, it was alphabet, did your company name start with a, and did you have a good ad? John (06:04): It was very straightforward and easy, right. But then comes, but it wasn't actually easy because you had to run a really good business as well. You have to take care of your fundamentals of understanding who your customer is offering a really good product or service taking care of your clients and staff and, you know, pricing it, right. Competitive analysis, all that other stuff like foundational right before you can then promote with a good offer or call to action or whatnot to get them in the door. Right. So you still need to know how to run a good business when you were advertising the Yellow Pages. Right. Kathleen (06:40): And that will never change even today. Like all the digital advances in the world will never change the fact that you have to have the fundamentals straight. So if, when, when somebody comes to you and they're a business owner and they say, I want to, you know, dominate my local market for search, where do you begin? John (06:59): Yeah. So I always first find out a little bit about the company to see if they're actually running a good business in the first place. Right. See the little fact check thing to see if they even have a digital presence in first off, like, do they have a website? They don't have any social assets social or any, any media. And then also find out if they are a profitable business, do they know how to run a business? Right. So understanding who their ideal customer is, persona avatars, understand all that. And then you take on the path of what we potentially can do, because ultimately it's all about positioning themselves as the leader thought leader, authoritative figure and expert right. In their niche. And then from there, it's all about like that journey, what it looks like, how long will it take, because we need to really benchmark them and figure out where and what we need to do in terms of strategy and a campaign over the next course of weeks, months, years, even. Right. so it is a long process in terms of inbound and intake, but it's the right thing to do because it is more of a relationship partnership that we're looking for versus an ad campaign. Kathleen (08:08): Yeah, absolutely. So I mean the Holy grail of local searches, Google, there are other search engines, but let's be honest, you know, if you want to succeed in, in SEO these days, your, your starting point is Google and Google has the three pack. So can you talk a little bit about that? John (08:25): Yeah, definitely. So as you know, most people are doing searches by keywords on Google. There's paid at the top, there's the local three pack, which is usually radius centric, relevance, and distance based on that storefront or service area that you actually go in and do service calls on as then below is there is an organic listing. So traditionally before the map existed, it was all about making sure you rank organically or naturally below the ads. Right? And the local three-pack came out because mainly the driver was mobile. The reason the map came out because people were on the goal and they wanted to look for local coffee shops, gas stations, restaurants, whatever at their fingertips. And it was easy to go to that store quickly because of directions. You could read reviews, check out their followers, et cetera. So Google's intention was trying to get people usage up on their assets like Google, but also display as much information on their property as possible without going to their website. John (09:33): So state getting them to not go on your website, but keep them on Google as long as possible. So they can store and obviously, you know, understand your behaviors, right then there's ads. That will be retargeted to you. So the big thing for you to understand is how do you capitalize on what Google is presenting itself, where you can now be on the map potentially in front of a potential prospect who is searching or seeking out your keywords. So first thing is, make sure you verify and own your Google, my business page. So that's the first thing a lot of people don't even do. However, you should do that on it. Got to my business Google my business and own it. Usually it's a postcard that gets sent to you takes two weeks. It's just to verify that you're a legitimate business at that physical location. If you are a service type of business and you don't have a physical address, you can still claim it because you are a local business, you just service a radius. So you just submit it as if your home is your main central pinpoint. And then you can go into Google My Business and put in the radius service area or cities that you actually service. Kathleen (10:48): No, I had somebody I know who did that. Actually, this is interesting that you bring that up, who was a service business who put in their home and then Google automatically pulled the picture of his house for the business. So how do you deal with that? Like, I mean, I think there's a lot of people who would say, I don't want anybody to have any information about my home. I don't want them to know that it's a home based business. So how do you manage that? John (11:10): Because Google has maps, right? So there's a difference between putting your address and hiding your address. So you can actually go in and hide your address because then people will not know the physical address. So as a service base, most people are operating from the home and therefore you have the ability to just hide your address. Typically, if it is a service based like plumbing, HVAC, roofing, because these are category driven. And most of the time Google recognizes the services as if they don't have physical locations, because you can operate at home and just run a business, right? So certain categories, you can actually hide your address. And in that case, your friend, you can definitely hide it. And then that map and that photograph of your home will not appear. Kathleen (12:01): Okay. Good to know. So when, when you talk about the three pack for people who might not be familiar with, what are the three things that make up the three words? John (12:08): So there's a lot of factors to rank on the Google three-pack. And as you know, Google is always changing their algorithm and always looking for the best result for that given search query or the user. Right? And to understand that you need to understand users in general, right? Because each criteria each vertical, each industry, each market will have different subsets of criteria and factors to rank on that three-pack and even on the natural listings, right? Ultimately what you want to do is have a great website that answers the question, answers the user intent, but ultimately it's all about users behavior as well. So you need to understand that you're providing good, authentic, raw expert content on the website to position yourself as the expert clean look, user friendly website ease of navigation, quick loading, secure website, all these stuff that you should be doing anyways. John (13:12): And then of course, it's the other factors as a fundamental. It's like, make sure that you have good reputation out there. Good reviews, make sure that other people know about you backlinks, right. Go out there and position yourself as an expert by being a part of better business, rural, or getting more speaking engagements or other articles. You know, it's like a guest posts and associations and memberships. All these are all other factors that organic SEO also plays, but there's other signals that Google local three pack are really prominent on, which is citations, which is you know, directories are submitted, which is consistent across all the board, all, all channels. So all your assets should be consistent. The messaging, the content piece, the authorship just everything, right. And then of course it's all about relevance as well. So if you service an area that is New York, for instance, Manhattan or whatnot, you have to make sure that your website, every property and as every post that you mentioned should be related to that region, right. That the surface area, because you don't want articles to be mentioning your, your service or product if they're in a different country or a different postal code, or, you know, because Google, their whole purpose is to really provide the best user experience for that customer. Who's seeking out the best product or service or finding best business owners to match them. So by displaying the best results for the user you're trying to position yourself so that, you know, you get a higher conversion rate. No, that seems pretty straightforward. Kathleen (14:52): If you are, let's just use this as an example, a plumber, who's servicing a very specific area, but what if you are, you know, I'm a big like Mr. Plumber that has locations all over the country, but wants to show up first in each of those locations, because then you do have a situation where your website is going to have to have content on different locations. So how do you, how do you tell Telegraph that to Google that, like, I might have all this information on my site, but I have these very discrete, like territories or areas that I serve. John (15:23): Yeah, definitely. So it's a very similar process as a local mom and pop shop business, small businesses owner, right. Because if you're a Mister plumber, Mr. Rooter or whatnot you have a franchise model and one person still owns that region, right. So there should be a website or a landing page or a subcategory within a page so that you can actually optimize and let people in on that page. Right. Because that's really representing the brand. So it's the same factors because you're still ranking for that one location one. Kathleen (16:02): So are you putting that landing page in as your website address for that particular local pack listing? John (16:09): You have to, because if you're going to the main page, which is where every other city is going after you're not going to be optimizing for the right reasons, right. Google will not, you know, signal their signals out there. Right. And they will know that it's more of a branded search versus like a local search. Kathleen (16:28): So whenever I think about local search and, and you know, this whole topic, there, there are obviously fundamentals, as you said, that need to be put in place a good website, good content you know, getting, claiming your listing and having it all set up properly. So I feel like there's some table stakes and, and, and that's accessible to a local business. But then there are some things that are trickier, right? Where if you're a local business and you're trying to compete against the 800 pound gorilla of your market in the local listings there, they're probably going to have a much higher domain authority, more backlinks. So when you look at all of the different things, the factors are the levers you can pull that are within your control. Are there certain ones that carry more weight with Google? You know, so CA can David take on Goliath in this situation? John (17:27): Yeah. With the local three pack, it's actually a lot easier for a small, medium sized business owner to capitalize on a competing with a big brand big monopoly, right? Because end of the day, the big, big brands, their main focus is really not on the local level, but more on the branded level. They're going after national campaigns, national ad campaigns, they're not focused on long tail keywords markets, regions, neighborhoods, cities, street level, right? Like intersections, that's where community level search results and queries can dominate versus large brands because their focus is on the bigger picture versus the like little micro level picture. Right. So I always ask clients like, you know, yes, there's a specialty, there's actually a niche in most subsets, like plumber, for instance, but you are also looking for like long tail, what are some of the triggers like drainage, septic tanks stuff that actually matters for that local small business owner that might not actually matter for the larger brands that were just going after very broad plumber terms, right? Yes. There's a lot more competition. There might be a little bit more keyword volume, but is the conversion rate as high, right. What really matters for a small business owner is leads cause sales, revenue, and profitability. Kathleen (18:49): Yeah. Now it's interesting. Cause like we talk a lot about inbound marketing on this podcast and a lot about content specifically. And so I think probably most people listening are pretty well versed generally on what constitutes a good content or organic SEO strategy. But what I think is very interesting, at least to me, is when you take that overarching approach to content marketing, like, you know, for example, you want to go after the long tails, you want to answer the questions that people are asking about the problems they have. And when you put that, when you put a local search lens over it, I think it could be very easy to get your content wrong. And what I mean by that, and I've seen this play out is I'll just use an example. Like I live in Annapolis, Maryland, and I, I know someone who owns a commercial real estate company. Kathleen (19:41): And we talked about this once and you know, you can create all kinds of content around commercial real estate. And you know, you could even do commercial real estate in Annapolis, but, but there's, I think there can tend to be an inclination to get a little, I don't know if spammy is the right word. We're like, let's have a landing page for every neighborhood and let's, let's make sure to put the words, Annapolis, commercial, real estate and every blog we write and it can start to sound really forced. So do you, how do you generally counsel your clients to approach that so that they're creating genuinely helpful quality content, but still nailing it at that very hyperlocal level? John (20:26): Yeah. So I, when I try to find out from the clients are, which markets really are important for them, right? Like always dominate local first and expand, you know, regional national, et cetera. So the big thing for me is understanding where they want to go with it. In terms of, yeah, there's service pages, blog pages, there's different content assets, like video, audio images and all that, right? Like written content. So you need to really refine and figure out like who your ideal customer is. Figure out, map it all accordingly with the journey, but then figure out like, yes, there's certain landing pages that will result in a higher conversion rate you to make it sound natural. So there's an an art to it. Then then more than anything, right? Like you're not just writing for the purpose of Google, you're writing for the purpose of the user. John (21:21): Right. And you should always write for the user and yes, there's keyword research, semantic keywords, there's different variations. Yes. You can use some certain keywords and embed a couple drippings of that. Even internal waking and all that other stuff, but it's all about like always focus on your ideal customer and write for them. And if you do that on a really regular basis, consistent basis, then it's no longer spam because you see, you'll see a lot of fruits and rewards from it because your ideal customers will reach out to you so far down that funnel that all they care about is pricing, or they've already vetted you. They already check out your case studies, reviews, and testimonials. All they care about is when can you start. Kathleen (22:08): Right. That makes sense. So when it comes to the listing, you mentioned in the beginning, you have to claim your listing. Obviously that's, that's step one, but then once you have that listing, there are a lot of things you can do with it. And you just talked about assets. And I'm really curious, you know, how important are those assets, the photographs, the video reviews. Like I would love to understand what weight reviews really carry and how many do you really need and that kind of thing. John (22:33): Yeah. So it's all about perception of running a real good business, right? So it's your first impression. If people don't go to your website, they're going to check you out on Google, my business. Right. And the first thing they see is images of the store, either external or internal. So make it as professional as possible. Spend that extra photography fee to make it look as genuine as possible. And also it's all about like, you can put videos as well, right? Short little clips because more important than ever people want to check you out before they even come to your store today, especially during this pandemic. Right. So they want to vet you and then the reputation aspect is all about making sure that they're authentic as much as you want more, I'm more concerned about quality reviews, right. And always genuinely ask as a process to every single customer, not just your best customers. Right. Because those see right through that you vetted your reviews even, or you paid someone to get only five stars. Right. So try to be as genuine as possible, there are going to be some negative and that's okay. Right. It's all about being real about it and acknowledging it and really responding to positive and negative reviews. Right? Kathleen (23:55): Yeah. There's a lot of research that goes into like that, that has shown that, that having only positive reviews actually is not good. And it makes sense to me intuitively as just a buyer. Like if I go and I'm looking at a restaurant and all they have is five star reviews, I'm like that that person got their cousin to write all of those, you know? So I agree with you. It's important to have variety. Any best practices around how you ask for them? John (24:22): Put it in your process, right? So whatever it is from reception to invoicing to thank you, email or a thank you letter, make it a process or text message or call whenever it is. And drip them, it's the same thing as where you drip to get a new customer, you need to have that final, have a final for getting reviews. A lot of people forget that once you have a client that's active paying, they're inclined to do something for you already. They already, you know, use you for a reason. So why not? If, and it's all it is, is a process it's like, you already have an active client, get their email, their information so that you can drip them for a newsletter or whatever it is, right. Like referrals or whatever it is. Kathleen (25:10): And how often should a business be looking at their listing, updating it, keeping it fresh? John (25:19): So updating and keeping them fresh. I personally don't update mine quite as often as you know, because nothing really changes. You only update it when there's dramatic service changes or product changes, right. Unless you move location, you have new images of which we need to talk about. Yes. But it's all about like, you know, if you're in a very hyper competitive industry and they expect a lot of changes, like restaurants, like you need to stay on top of what's going on. Like, are you doing deliveries more so than ever where the specials, because you can do Google my business posts as well, very similar to Facebook posts. You know, you can post it on Google and they last for seven days an image and a content piece with hashtags. So why not utilize that extra piece of asset? Right. so I forgot to mention like images, make sure it's your own images to like never use stock photos, make sure you personalize it as much as possible, as much as a lot of people use image tags and make sure that, you know, you, you save it on a file with keywords, Google actually, you know, so they say they don't take that into consideration. John (26:29): Right. They already have a geotarget. They already have their own vetting system to make sure that it's authentic and real. So do just things that are real to your business. Don't try to hack or trick anyone because people will see through it, especially Google. Yeah. Kathleen (26:44): That's a good point. I didn't realize you could post updates like you can on Facebook. That's interesting. And I mean, how many businesses would you say really take advantage of that? John (26:54): So all my clients, we do it for them. So when, when you, most businesses don't even know about it, maybe 5% actually utilize that feature because only half of the businesses actually claim and verify the Google my business page. So there's a huge amount of people that are even missing that boat, let alone, you know, understanding like the category that you put yourself in is so important. Right. And making sure you check in to see where your competitors are actively marketing themselves as well, in terms of review, count, always check into your competitors, make sure you're in the same playing field, right? Because Google will look at trends. They'll look at industry stuff to see if you suddenly have a hundred reviews and every, or your nearest competitor only has five. What's going on. Are you being in buying reviews? Like just do things that are natural, right? Because if you're a high, big ticket item and you're selling homes, you maybe sell five or 10 a year, how do you have a hundred plus reviews? Kathleen (27:53): Yeah, no, that's a good point. It's a good point. So I assume that you have some clients that come to you and they don't have their listing set up and you need to help them do that from scratch. But I would think, and correct me if I'm wrong. Do you have some companies that come to you and they've set their listing up and they're like, I want to get higher in the rankings. I would love it. If you could talk maybe about any, any case studies or examples you have of like, what, what have those businesses done when they've come to you with an existing listing and they just want to increase their ranking? What are the things they've done and what improvements have you seen and how long does that take? John (28:29): Great questions? Because we get asked this daily. So most of my clients, I mean, we've been in business for seven years and we focus on family, run, small, medium sized businesses, dentist, physio, chiro, you know, professional health and beauty as well as traits. Right. And usually they are smaller in size, but they're a local leader, right. They have experienced, they've been doing it for five, 10, 20 years. They expect it and plan on doing it for another five, 10, 20 years. Right. so that's my target client and what their intention is, is obviously to cultivate new, acquiring new customers because they understand like Yellow Pages. If you're not there and present, you're not visible to have the opportunity to generate leads, potential clients. Right. so most of my clients actually week we have a pretty good track record. And majority of them do see an increase of between, you know, 20 to 50% in terms of organic traffic growth annually. John (29:36): And it actually grows afterwards too because we focus not just on the map, but organic as right. And we really focus on like service level targeted keywords that actually drive real business versus blogs that are general in nature and informative type of content pieces that doesn't really drive real customers acquisition of, you know, sales and revenue, because the main purpose for all my clients is phone calls, leads, revenue, sales, and profitability. Right. And if it's not working exactly. And if they don't, if it doesn't work, they're not going to renew with me. So my focus is yes, we have a longer term contract, but we have a very high renewal rate because our whole premise is longterm relationships because we want to grow with them. And it's more of a partnership than anything. Kathleen (30:27): Well, what you're saying makes sense. And I think in general, philosophically, I get this question a lot. Like if you're doing content marketing, where do you start? Because you have, you obviously want a full funnel strategy, but like where do you begin? And I always tell people, you start at the bottom of the funnel, which is basically what you're saying, which is hyper-specific queries that have to do with high intent purchase searches. And that's because that's the fastest path to revenue and you start getting revenue in and that buys you a lot more time to figure out the top in the middle of the funnel. So I totally agree with you. John (31:03): Exactly. And then in terms of timeline, I forgot to answer that. So I've seen clients rank months, and then it's some clients like dentists in Toronto. That's where I am may take years because it all depends on benchmark where they're at versus some of the major players. Right. and how much they've invested, especially your client competitor. So it's very hard and it's very individualized in terms of the quotes that we submit to our clients. Kathleen (31:33): Well, I really liked your suggestion though, of competitor tracking, like, you know, set a schedule, whether it's once a week, once a month, once a quarter, whatever you decide it is. And I guess it depends on how competitive your spaces and go in and look at all of your different competitors and how many reviews they have and what's going on in their listing on the category they're targeting. Like that seems like something very actionable that any business could do right away. And if you see yourself slipping by comparison, then you sort of have your marching orders. Right. It makes, it makes a lot of sense. All right, well, shifting gears, then I have a couple of questions that I always ask my guests. And I'm curious to know what you have to say. The first one is that we talk all about inbound marketing on this podcast. Is there a particular company or individual that you think is doing a really outstanding job, but with their own inbound marketing these days? John (32:22): Yeah. So I I'm always reading HubSpot, Infusionsoft in terms of their you know, blogs and marketing tactics. Cause they seem to know a lot and just like a big brand, like Yellow Pages, you respect people that have been there for a very long time with a huge user base. And they usually hire the top leaders and experts in the industry. So I do follow them. In terms of specific people in SEO, there's dozens of people that I follow. Just because it's, so, I mean, there's so much going on from technical to link building to you know, user engagement, UX, design speed, there's so much going on. So for me, there's people. But there's also a lot of like big software that I follow it. Kathleen (33:13): Yeah. Yeah. And I see if you're listening, you can't see this, but I, I can see cause we're on video that behind you, you have Rand Fishkin's book Lost and Founder, and he's one of my favorite people to follow for SEO information. So all right. Second question. I always hear from marketers that it's very challenging to keep up with all the changes, especially in the space you're in. I mean, as you we've talked about this at the beginning, SEO changes all the time, literally. And in fact, I think right now there's a lot of chatter that we're in the middle of a big core algorithm update and everybody's kind of like freaking out, what does this mean for me? So as a marketer, how do you stay up to date with all the things that are changing all the time? John (33:55): So that's the biggest challenge like, yes, we read a lot. All everyone on my team needs to be on top of the game. There's changes all the time, but there's major changes. We try to stay away from like small level micro changes because it's not going to move the needle as drastic as the larger macro ones. Right. but we do read a lot. So Search Engine Journal, Search Engine Land, Moz, Ahrefs, SEMrush, backlink.io, Or there's so many different blogs out there. So many videos and podcasts. I listen to it, but I always look at like core foundation and fundamentals all the time. That's more important to me like business. How do you run a good business that has lasted for generations? Not just five, 10 years, I'm talking about 50 years, 80 years, right? Those are the people that want to pick brains with and see what cultivates and what are the real, tangible things. John (34:50): And that's why I learned a lot from Yellow Pages, like working with thousands of business owners that lasted through many generations. It was all very simple. If you think about it, it's taking care of your customers, listening, understanding what the value prop is, differentiating yourself from competitors, pricing it well, like all the things that you take for granted, but a lot of business owners oversee and they think, wow, getting on the first page of Google will be the Holy grail of at all. But if you think about it, if I get you there and you don't know how to answer your phone, take care of your clients, price it right. All these other factors, it's kind of a waste of effort. Right? Kathleen (35:28): I feel like, I feel like it's like weight loss. Like everybody gets so entranced by the latest diet fad, but really it's eat less and more, but none of us want to do it. We all want the quick, the quick fix. Right? well, so interesting, John, I really appreciate you sharing all of that with us. If somebody wants to reach out and ask you a question or learn more or connect with you online, what's the best way for them to do. John (35:55): Yeah. So you can check out my website, it's www.localseosearch.ca. But you can also connect with me on LinkedIn. That's probably the best medium and you can find me. It's John Vong V U O N G. And I'm the founder of Local SEO Search. Kathleen (36:11): Awesome. And I will put links to all of that in the show notes. So as always, head there and check that out if you want to connect with John. And if you're listening and you enjoyed this episode, please head to Apple podcasts or the platform of your choice and leave the podcast a preferably five star review, because that is how we get found. Just like a, you got to get found in local search with reviews. That's how podcasts get found. And if you know somebody else who's doing amazing inbound marketing work, tweet me at @workmommywork because I would love to make them my next guest. Thanks so much for joining me this week, John. John (36:47): Thank you so much, Kathleen. I had a lot of fun.

We're back from our podcast quarantine! We talk video games; NHL, Red Dead Redemption and Halo. Our applications for VP of the United States were denied for Kamala Harris, life in quarantine has its ups and down, Walter has had a few big life moments since Corona, and sports are back in action. Get all our sports pics, catching up and political commentary. We're not going anywhere! Google You.

Exclusive Download: Review Collector Maximizer™ – When, Where & How to Ask For Reviews, Plus The Top List of Sites That Really Move The Needle in Driving Qualified Leads - https://bit.ly/2ZjDMOb -- Try this theoretical A/B test in your mind. The control is your SaaS product as it is right now. The ‘B’ variation is your exact same business… …but with hundreds of 3rd party product review sites publishing in-depth reviews of your software. Let’s get clear on this: You aren’t writing these reviews. Other people are. These reviews are shared on blogs, social media, and on YouTube. The publishers of these reviews are driving their own traffic. Without changing anything about your product, here’s how your ‘B’ variation is better: - Your website ranks higher on Google - You get more traffic and product awareness - You convert more paying customers Why? These product review sites have their own marketing strategies, attract and educate the exact kind of people your product is for, and link directly to your site. It’s like recruiting an army of marketers without paying a dime! If you aren’t leveraging word-of-mouth marketing through product reviews… then you’re leaving money on the table. But there are some very specific best practices to make sure you get the most out of customer reviews. What are they? Check out this week’s video to find out. To leverage product reviews and accelerate your company growth, these are the 5 cornerstone techniques: 1. Capture Feedback 2. Craft Profile 3. Grease Flow 4. Leverage Reviews 5. Maintain Momentum As a SaaS coach, I’ve seen many of my clients using reviews to drive demand and volume for their signups, trials, and demos. I’ve always done this with my own software companies too, even asking for reviews and encouraging our customer base to be vocal with their product experience. There’s one major takeaway I want you to get from this video, though. Don’t just cross your fingers and hope for reviews.  Create an environment that makes them happen. Have you thought about leveraging product reviews? Leave a comment on the video with your story. Looking forward to hearing it. -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell Exclusive Download: Review Collector Maximizer™ – When, Where & How to Ask For Reviews, Plus The Top List of Sites That Really Move The Needle in Driving Qualified Leads - https://bit.ly/2ZjDMOb

An unbelievably special episode. The 1st Annual St. Patrick's Day weekend including 10 special guests. All members of our own family. We discuss everything from Harvey Weinstein to our top hard seltzers and plenty of family jokes along the way. A special episode in every way. Google You and Google Me. 

This week we talk a lot about life, Super Tuesday kicks off, reincarnation is hot in the streets, Bloomberg paid $100 per vote, Doja Cat is popping off on TikTok and Shaq's hairline is on fleek. Google You and Google Me.

The elections are heating up, Love is Blind has hit Netflix, coronavirus is swelling up, Oscar heats up on TikTok, and yearly goal updates are discussed. Victoria Hazell aka 'The High Priestess' joins this episode as we bop to Roddy Rich singing the Box. Let's get it Google You and Google Me.

Access the full post: http://shakeuplearning.com/44 It's NOT about Google, y'all! It's about the LEARNING! Ready to move the learning in your classroom from static, one-and-done activities, to more dynamic learning—Dynamic Learning with G Suite? This 4-part podcast series will show you how you can use G Suite tools to support dynamic learning experiences for your students! Technology presents us with a unique opportunity in education, an opportunity to create more dynamic learning experiences for our students. We have to start thinking differently about our assignments. One-and-done doesn’t cut it anymore. The learning needs to live, grow, connect, and go beyond traditional ideas. We need Dynamic Learning! This episode is NOT about Google or G Suite, but how to use these tools to support dynamic LEARNING in the classroom. Dynamic Learning is at the heart of my book, Shake Up Learning: Practical Ideas to Move Learning From Static to Dynamic. It’s my passion. It’s my blood, my sweat, and frankly, a lot of tears! I want to help teachers like you to Shake Up Learning. Shoutout Thank you to Ashley Brown for leaving us a question about badges. Do you have a question or idea to share on the podcast? Leave me a message here. Dynamic Learning with Google You can dive deeper into Dynamic Learning by listening to the first five episodes of the Shake Up Learning Show. This binge-worthy series on meaningful technology integration was the kick-off to my podcast and will give you a detailed look at the Dynamic Learning Model and Framework. Top 20 Tech Tips for Teachers The 4 C’s: The Superfoods of Learning A Framework for Meaningful Technology Integration Easy Lesson Plan Makeovers for Your Classroom How to Plan for Technology Integration I would also like to personally invite you to join one of the Shake Up Learning book studies that we conduct throughout the year. You can find the latest information and schedule on this page: shakeuplearning.com/bookstudy. What is Dynamic Learning? Dynamic Learning is characterized by constant change and activity. This learning takes place organically, growing and evolving through more unconventional means, with the learner collaborating, creating, and communicating to demonstrate progress and mastery. Dynamic Learning also extends beyond the boundaries of a traditional school day, beyond the physical location of the classroom, beyond using tools as digital substitutes, or even the traditional notion of hard-and-fast due dates. The Dynamic Learning Characteristics When you think DYNAMIC, I want you to think BEYOND! (Read full definitions here.) BEYOND the Bell: a lifelong learning mindset for students. BEYOND the Grade Level and Subject Area: helping students tap into passions and interests that are outside the given curriculum. BEYOND the Walls: publishing student work for a global audience, and bringing in global connections and collaborations. BEYOND the Tools: using digital tools to do new things. BEYOND the Due Date: mentoring and coaching students to continue learning even after the project has been assessed. If the Internet is down, and you have to change your digital lesson to pencil and paper, the lesson should invariably lose something. Meaning, if your lesson is using technology in a dynamic way, it just can’t be replicated on paper. The Dynamic Learning Framework You can download a printable PDF version of the graphic here. Using Google Tools to Support Dynamic Learning So how does Google come into play? Well, Google and G Suite for Education offers educators and students many tools that will support the Dynamic Learning Framework. Remember, this is not about Google--not about getting carried away by shiny tools, but about how we can use these tools to support learning. There are many lesson plans available in the Shake Up Learning book, as well as my online database of shared lesson plans, and most involve some sort of Google tool. But today, I want to share with you some quick wins, easy tips to help you see the reality of Dynamic Learning in your classroom. Get the FREE Dynamic Learning with Google Toolkit Fill out the form below to get access to the toolkit designed to go with this podcast series. Beyond the Bell Learning doesn't have to end when the bell rings. With digital tools and devices that are available 24/7, students can continue to learn, collaborate, grow, and dig deeper into their learning on their own terms. This doesn't mean homework. This is a mindset for students that means learning can take place anytime, anywhere, and students can own it. Beyond the bell is a lifelong learning mindset for students. Please don’t assume this one simply means doing things after the bell rings! It’s much more than that. We want students to recognize learning, know how to seek out their own learning, and have a growth mindset. Google tools can help support this mindset in many ways.  Beyond the Bell with Goal Setting Goal setting is a research-based strategy that is common among adults, but it’s something we should instill in our students at an early age. We want students not only to understand and reach the learning goals we set in the classroom but also set their own goals. This is where it gets personal. Goals setting with students will allow you to get to know them and cultivate relationships. But this doesn’t have to be complicated. Even the little ones can set mini-goals. For instance, ask them, “What’s one thing that would make today great?” Or “What will make you smile today?” With the older students, it is important that we don’t tie grades to a goal. What I mean by that is that grades are often reflective of many other things like turning in late work, etc. Associate the goal with the learning! What is it they will know or be able to do when they reach this goal?  We can use many different Google tools for goal setting. Google Keep is a favorite of mine. It’s an easy way to document goals and revisit them on a regular basis. You could also track goals in Docs or a fancy Google Sheet. The point is to articulate goals on a regular timeline and to revisit every one to three weeks, so you don’t lose sight. Vision boards are a visual way to imagine reaching your goals. Traditional vision boards have images and words that help you stay focused on what it will look like when you reach your goals. Google Slides and Google Drawings are perfect partners for this image-driven creation! Beyond the Bell with Trackers As an adult, I often track my steps and progress over time. In the classroom, my students tracked their reading--pages read, books completed. But the power of tracking can help our students not only reach their goals but establish good habits and emotional control. Social and Emotional Learning, or SEL, is an essential component of success for students. Trackers offer students a way to recognize emotions and social queues, as well as show growth over time. Google Sheets is a great application for tracking habits, emotions, reading, health, and even moods. My friend and colleague, Lisa Johnson, has included many trackers in her book, Creatively Productive. Most of her templates are available in Google Sheets and Numbers. By using a spreadsheet template, we can create a quick and easy way to track. (Check out her guest post and access her free templates here: 6 FREE Google Templates for Creative Productivity.) Podcast Question of the Week [33:29] - Kasey shares the podcast questions of the week:  How do you help build a growth mindset with your students?   Post your answer to your favorite social media platform using the hashtag #ShakeUpLearning, or share it in the Shake Up Learning Community on Facebook! [34:45] - Thank you for listening! Please subscribe to the podcast, and leave a review on iTunes. (Bonus points if you use  the word “y’all” in your review!) Links and Resources Mentioned in this Episode: The Shake Up Learning Show The Shake Up Learning Community on Facebook Shake Up Learning Book Study The Shake Up Learning Show Episode 1: Top 20 Tech Tips for Teachers The Shake Up Learning Show Episode 2: The 4 C’s: The Superfoods of Learning The Shake Up Learning Show Episode 3: A Framework for Meaningful Technology Integration The Shake Up Learning Show Episode 4: Easy Lesson Plan Makeovers for Your Classroom The Shake Up Learning Show Episode 5: How to Plan for Technology Integration The Shake Up Learning Show Episode 41: 25+ Ways to Use Google Keep for Teachers and Students The Shake Up Learning Show Episode 32: Productivity Tips and Tools for Teachers and Students 6 FREE Google Templates for Creative Productivity

Nats win the World Series, Halloween is over as we head into depression season, some first grinding as freshmans, Sean Mckeon's NBA hate, Queen Elizabeth and the Royal Family are in trouble, climate change is BACK and AT&T is scamming you. Google You and Google Sean.

Supreme is putting its logo on more stupid stuff for thousands of dollars, the Matrix is putting out its 4th movie, micro apartments are popping up in New York, Apple TV+ is coming out this fall, the owner of Google is buying some of the Brooklyn Nets, and Spiderman is leaving the Marvel universe. Google You and Google Me. 

This week we have a very conversational episode, much about the live's of our 2 hosts Oscar and Walter. We chat about Iran not being Iraq, A$AP Rocky and Trump, Tinder, the new Prime Minister of Britain, the NFL always has drama, Mueller didn't get anything accomplished and the NFL is in the news again. Google You and Google Me.

This week Uber has decided to ban it's worst customers, tornadoes are raging through the United States, the Vatican takes a step back with Pope Francis, the Women's World Cup has kicked off with a big win against Thailand, hopefully we're one step closer to a cure against Alzheimer's, NASA is getting into the tourist game and Nintendo is releasing new Super Smash Bros., Animal Crossing and Luigi's Haunted Mansion. Special guests High Priestess Victoria Hazell and Entertainment Guru Brice "B Skeezie" Griffin. Google You and Google Me.

Want your websites and pages to rank better with Google? You’ve got to focus on E-A-T: Expertise, Authoritativeness and Trustworthiness. Join us for a deep dive into E-A-T with Lily Ray, SEO Director at Path Interactive, our special guest for episode 315 of the award-winning EDGE of the Web podcast

Special Guest High Priestess, Notre Dame is ablaze, University of Michigan (Go Blue) man is upset about his lost porn collection, WikiLeaks' leader faces jail, and CRISPR is being used to heal cancer patients. Google You.

Hololens per i soldati, niente più mese gratuito su Netflix, i prodotti cancellati da Google, pubblicità su Android TV. Queste e molte altre le notizie commentate nella puntata di questa settimana. Dallo studio distribuito di digitalia: Franco Solerio, Massimo De Santo, Giulio Cupini, Michele Di Maio Produttori esecutivi: Simone Pignatti, Saverio Gravagnola, Matteo Masconale, Massimiliano Saggia, Christian A Marca, Michele Olivieri, Christian Peretto, Mario Cervai, Antonio Turdo (Thingyy), Davide Fogliarini, Alex Ordiner, Stefano Negro, Alessandro Cundari, Federico Bruno, Eugenio Nappi, Matteo Arrighi, Nicola Pedonese, Matteo Vivona (Indievault), Daniele Barberi, Roberto Barison, Salvatore Verrusio, Federico Travaini, Paolo Sartorio, Annamaria Esposito, Andrea Plozzer, Massimo Dalla Motta, Stefano Orso, Fabio Murolo, Massimiliano Casamento, Francesco Pomella, Movida S.A., Michele Coiro, Pixel3Design Di Cristiano Gariboldo, Edoardo Lissoni, Antonio Naia (Studio Grafico Padova), Stefano Toldo, Paolo Lucciola, Matteo Carpentieri, Pasquale Maffei, Riccardo Nuti, Davide Ferdinando Precone, Mirko Fornai, Alessio Pappini, Sebastiano Amoddio, Maurizio Natali, Alessandro Martellotta, Manuel Zavatta, Massimiliano S., Mario R., Stefano S. Sponsor: Squarespace.com - utilizzate il codice coupon "DIGITALIA" per avere il 10% di sconto sul costo dell'abbonamento. Links: AI systems should be accountable, explainable, and unbiased, says EU US Army shows how it will use HoloLens in the field Il mese di prova gratuito di Netflix non c’è più Il Principe Harry contro Fortnite Netflix confirms it killed AirPlay support More people pay for Apple Music than Spotify in the US now Why 2.7 million Americans still get Netflix DVDs in the mail AI Could Scan IVF Embryos to Help Make Babies More Quickly MIT is using AI to invent new flavor combinations and foods Exclusive: Google cancels AI ethics board in response to outcry Amazon is working on an Alexa-powered AirPods competitor Google’s constant product shutdowns are damaging its brand Woman from China, with malware in tow, illegally entered Mar-a-Lago Spielberg proposal to ban streaming from Oscars may be illegal, DOJ warns Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine Fake cancerous nodes in CT scans, created by malware, trick radiologists Tesla's Navigate on Autopilot won't need to confirm every lane change Boeing 737 Max caduto, i piloti hanno lottato 6 minuti contro il computer Farewell, Google+: You didn't fail, you just didn't succeed Researchers trick Tesla Autopilot into steering into oncoming traffic Gingilli del giorno: Click Here to Kill Everybody - Bruce Schneier Secret City Planet Money Arcade Expo 5.0, Banning, CA

Creating a website is no longer a simple and perhaps fun task. Or at least it isn't as fun or easy as it used to be. A developer has to invest time and effort in the environment and tooling that is used, instead of concentrating on the code and the creation process. A frontend developer needs to learn command line skills in order to install frontend dependencies. Not all frontend developers want to learn backend tools. Creative and open spaces that breed developers and designers are now lost to history. Online creativity is now boxed into tightly defined social containers such as Facebook or Twitter. These have replaced the MySpace's of the world. The default building requirements of a website has grown tremendously in the last few years. Want a HTML form? - You need HTTPS Want a to rank in Google? - You need mobile first Want to be legal? - You need to be GDPR compliant The deployment of a website used to be as simple as dragging files from one folder and placing them into another folder A tribal like attitude is often observed when dealing with CSS and JavaScript frameworks. You are either a developer who writes code in X or Y. I'm going to be talking about all of these points and more in today's live stream You can watch this stream and previous streams from http://howtocodewell.net/live/ Discounts mentioned in todays live stream NordVPN http://www.dpbolvw.net/click-8810198-12814552 Namecheap $0.88 for a domain http://www.kqzyfj.com/click-8810198-13266659G == My Programming Courses == Professional programming courses for web developers https://howtocodewell.net/courses/pro Docker in Motion http://bit.ly/2vvz2sA == Recommended Programming Books == Manning Publications books http://bit.ly/2BIrExp Python books https://howtocodewell.net/shop/books/python PHP books https://howtocodewell.net/shop/books/php Linux books https://howtocodewell.net/shop/books/linux MYSQL books https://howtocodewell.net/shop/books/mysql Docker books http://howtocodewell.net/shop/books/docker Website hosting from Cloudways: http://bit.ly/2CKb79b

New Cyber Security Rules going into effect for the Federal Agencies next week. Financial Accounts are going to be Hacked.  It is time to set up all your financial accounts like you are going to be hacked.  Infant Social Security Numbers are worth the most on the Dark Web -- this is because they are unused for 10-15 years during which time someone can use their identity.  DOD Weapon System cybersecurity and how the DOD, just isn't grappling with the scale of these vulnerabilities. Do you know what data you have?  If you don't know what or where the sensitive data is then how do you know what you need to protect. That is why it is important to have a Cyber Liability Assessment done. The Importance of Changing and Managing Passwords can't be stressed enough. Have you guys heard about Deep fakes?  This is quite terrifying what the future of AI and fake news may bring. Where was Microsoft's QA department? Can you believe Microsoft released an update that deletes your documents folder?  They have pulled the Windows 10 update now. Have you rented an Airbnb lately? Apparently some Airbnb Hidden cameras in your Airbnb rental Did you hear what students are willing to exchange for free coffee? Wow!  It is downright dangerous for them. Craig is putting up a new insider site (Yes, it is free, but you have to sign up)  On it will have all his special reports that he puts out and you will be the first to get them. These and more tech tips, news, and updates visit -CraigPeterson.com --- Transcript: Below is a rush transcript of this segment, it might contain errors. Airing date: 10/13/2018 The Importance of Cyber Liability Assessments, Changing and Managing Passwords, Deep Fakes, Microsoft pulled the Windows 10 update, Digital IDs, Hidden cameras in your Airbnb rental, The danger of no Cash options at Coffee Shops Craig Peterson: 0:00 Hey, Good Morning, everybody. Glad to have you here. We've had a very busy week. This week, we managed to do our three webinar series. Hopefully, you had a chance to attend. This as part of our master class, for small businesses, about security and the types of security things you need to be doing and paying attention to, kind of being careful of. So, if you didn't get it, we will be having other little series as time goes on. And, you know, I keep trying to do this, maybe one a week, maybe less, maybe more. But you know, time will tell. So, keep an eye out, we'll be doing more. We had a lot of great feedback. We've started doing some of these cyber liability assessments. Again, these are free things we're doing for listeners of the show, and people who attended the webinar. So, that we can tell them where they're starting. Isn't that the biggest problem? How can you get to where you want to go, if you have no idea where you're at, right. So, that's the whole idea behind this cyber liability assessment. And those are underway, we just did one for one lady that was really quite a shocking, at least to her I'm sure, a listener to the radio show, where there was well over a million dollars in liability if the data got out. So, we're thinking maybe one of the things we should do in the very near future is put together a little special report on how to keep that data safe. Especially, with the new regulations that are starting to go into place now. That is kind of following the whole GDPR thing over in Europe. So, that you know, the protection if you will, of your personal information. California already has them in place, they're moving over to the federal side. And it looks like the Department of Homeland Security is going to be adopting those some going into effect next week. In fact, federal agencies are special, and want to be compliant already, but, apparently, about 50% of them is all that really is ready to comply. So, we will be talking about this as time goes on. Probably put together a little master class on some of that stuff. What you have to do in order to comply with these new regulations. We've already been doing some stuff for GDPR for those businesses that are trying to do stuff, internationally. So, today we are going to talk about some of the articles up on my website. We do curation every week in fact, it's me going through a lot of articles hundreds of them every week, really we kind of skim through try and find the best. Some of the best this week that you'll find up on the site, everything you should do before and after you lose your phone. I had a conversation this week with a gentleman who just two weeks ago got ransomware in his computer and ended up taking it into the local Geek Squad over at BestBuy trying to get them to fix a few things up. Hopefully, that's all going to work out for him, but it really brought to mind that I've got to put together a little masterclass and special report on this very topic. How do you prepare yourself for the inevitable? And, that is one of our articles for today, let's see if we can find that there's so much stuff here. Election security is a mess. Microsoft pulled the Windows 10 update, the October update. and we'll talk about that and why really bad news, frankly there. Digital IDs extra harmful here way worse than you might suppose. Finding hidden cameras in your Airbnb rental. No cash at this cafe - What students are doing in order to get free coffee? 3:48 Terrifying future. Deep fakes. Have you have you guys seen this article? It's up on my website. Deep fakes 2.0, the terrifying future of AI and fake news. 3:59 Weapon System cybersecurity, The DOD, just isn't grappling with the scale of their vulnerabilities. The breach that killed Google Plus, wasn't a breach at all. I want to talk about this today. We'll get into it a little bit of detail. But, what's a breach? What's a vulnerability and what's in between? At what point do they have to report. Right now they have to report when they have a breach of personal information. Well, how about 4:25 if they don't know if they've been breached? If they found and closed some sort of a 4:29 vulnerability. As I was just talking about. You'll see this up on my website, as well. And this is how to set up your financial accounts like you are going to be hacked. Because you will be hacked, right. Isn't that kind of the bottom line? Isn't that what we've been finding. It's it's bad news, but it's the news, right. It's a real thing, frankly. 4:54 So let's get into this now. Your financial accounts and what to do about it. 5:05 Now, you might want to spend a little time looking at this article up on my website. In the past week. And I'm talking about right now, October 2018. We have more reports about hacks. So, the big companies. Now the small companies, as I explained in the master classes this week, those free master classes. The small companies, we don't hear about, because who cares, right. But bottom line, it's a big deal. Well, in the past week alone, we've seen Experian, Facebook, and Google, have all had hacks. Now Google's case and we'll talk about this a little bit more, here but it's kind of interesting because the hack happened seven months ago. And, that brings up some other privacy problems, but now you know there have been thousands of hacks over the last 12 months. It just continually going on. I mentioned a guy who was on my masterclass this week who was hacked. Who got ransomware. It's it's just absolutely crazy about how that all happens. So, I went through the anatomy of a hack and the Anatomy of an attack, just because what you got was a virus, for instance, and that infected your computer and spread to other computers, doesn't mean it wasn't a hack. A hack is kind of a broader term we're starting to use. We're using the term hack because of doxxing. Now doxxing made the news again this week and the reason doxxing hit the news again this week had to do with a couple, apparently here, of Senate staffers, Democrats Senate staffers who were getting the personal information the home phone numbers, etc. of congressmen who were voting for President Trump's nomination to the Supreme Court Brett Kavanaugh. They were posting home phone number cell numbers addresses, everything information about the senator's spouses about their kids. The just crazy stuff they were doing. By the way, yes indeed, they got arrested for all of that. But doxxing isn't just reserved for democratic senate staffers. Doxxing is also used by the bad guys to find out information about you, about your family, so that they can then use that to manipulate you into doing something they want you to do. And that, as it turns out, has been a $12 billion dollar business over the last 24 months, according to the FBI. That is huge, huge money. 7:45 So, we know that hacking occurs. We know that we are getting targeted. Every week I help companies and even individuals who have been hacked and help them understand what's going on, what to do about it. But, I much prefer this and in case you're wondering, listening on the radio, I am doing this also online. If you go to my website, you can watch the video of me here on the air. But, at Craig Peterson dot com, of course. But this, why not set everything up in advance as though that cloud service, that vendor, that customer, is going to be hacked. Because the odds are, with thousands of breaches that they could be. This is based on an article from Shira Frankel over the New York Times, and she goes through it as well. This particular article I put up is from life hacker that sometimes has some excellent stuff. And this is one of those cases, starts with the obvious stuff. I had I think it was about 70 people this week, Text me asking for my password special report. Because we had this Facebook hack this week. I spent some time going through that during this week's master class, I may try and post that up on my website. And I'll let you know if that ends up going up. On how to tell if your Facebook account was hacked this last week or if it has been cloned or if there's something else fishy going on with your Facebook account. So, we covered that in this week's master class. But, if you really want to protect yourself, obviously change your passwords, and make sure you're using a good Password Manager, pulling it all together. And if you did not get a copy of my special report on passwords. Where I go through everything about how to create them, how to choose a really good Password Manager for yourself for your business and how to use that. If you didn't get that make sure you text me, just send me your name and email at 855-385-5553 you can just text me right there. 855-385-5553. So, number one, use a great day password use something like last pass or one password, we use one password really great for businesses the last pass has some great features as well. But I like one password with the integration to DUO, you know two-factor authentication. So number two, make sure you check your credit report, look up your banking statements, maybe tie all of your accounts together or something like mint dot com. So, you can kind of keep track over all of this. And we had Mint's CEO on the show some time ago. You're going to want to freeze your credit too. Your kids, you know, nowadays they are issuing social security numbers, when the child is born, the government wants to track them from day one. You know, back in the day we applied for them. When we got our first job, right. Now you're born you get a social security number. One of the most valuable social security numbers out there is social security numbers of infants. Why infants? You might ask, why? Why would anybody care about an infant social security number? Well, the answer is actually rather straightforward. That infant is not going to notice, the social security number has been stolen for what, 10-20 years. So, they have that period of time to misuse and abuse that so security number, maybe the name, the date of birth, all of that sort of stuff, but the date of birth, they can manipulate, right. They're just going to lie about it. And now they have a way to work in the US and bank accounts and get it all of this stuff. So, one of the things they're advising is not only checked your kid's credit report but make sure you put a freeze on their accounts, as well, at the three main credit bureaus. Now, I mentioned what was this about a few weeks ago that freezes are about to be free, thanks to a bill, President Trump signed a number of months back. Those should be in place already, and double check with the credit agencies, but they should not be charging you for freezes or, un-freezes anymore, which is actually a really good thing because Equifax didn't seem to care, right, that they lost all of our personal information. And then kind of the last thing is two-factor authentication, if all you can do is two-factor authentication with your phone, getting a text message. Okay, I get it. I understand. It's complicated to do it with other devices. We have physical Yubikeys. We also have the one password that we can use and use that to do validation with one time passwords, using one password. So all of that again, up on my website. 12:50 This next one that brings up some interesting questions. And this is about a breach that killed Google Plus. Now, you might remember Google Plus when everyone was worried, you don't know it's going to take over from Facebook, because Google Plus is a social network and well, Google's behind it, right? So why would it not take over? Well, very few people ended up using Google Plus. And it turns out there was a major problem with the security on Google Plus. Now, this is where the interesting question comes in. 13:23 They had an API on Google Plus that could theoretically be used to access the personal information of as many as about a half a million users of Google Plus, actual hits. That's probably the total number of users of Google Plus, there just weren't very many of them. I had an account, but I never really used it. It never got traction, 13:44 right? They really never did. 13:47 So, this vulnerability would allow people to get in and get all this private information. But, there were only 432 people who ever registered to use the API on Google Plus. How's that for a slap in the face for Google? You know, Come on, guys, obviously, people just aren't using your platform. So why keep it up? Well, about seven months ago, they found this vulnerability and they fixed it, in March of this year. Now, did you notice, they didn't tell anybody? This vulnerability was never reported. Because the Google lawyers apparently looked at this. And this is a great article, from the Verge, that I put up on my website. But they apparently looked at it and said, The law requires us to report data thefts, data breaches. In this case, we don't know if anyone used this API, this programming interface. We don't know if anybody used it to steal personal information. Therefore, we're not going to tell anybody about it. We're just going to close the hole and not bother mentioning it. The Wall Street Journal found out about this when it got its hands on some memos. And that's what got this particular ball rolling. So Unknown 15:14 what here? Where's the 15:16 disconnect? What do you call something like this? Is it a bug? Is it a breach? Is it a vulnerability, the laws that are in place right now, and California has one of the strictest ones, none of them address this type of a problem? So, companies are kind of confused over, What they have to tell regulators? What they have to tell their customers? Because, Would you like to know that your data might have been lost? Unknown 15:47 You know a company doesn't really want to tell you your data might have been 15:50 lost. Because, if your data might have been lost, you're not going to be very happy with them. You know, we're looking at statistics right now, that says, 60 plus percent, in some cases, as much as 80% of people do not want to do any business at all with a company that had a data breach. So, if you're a small business, and you're not sure if you had a data breach, because small businesses, how often do you have loggers in place, that track things like potential data breaches? potential data losses? Right? Small businesses don't usually have those now, we've helped a lot of small businesses put those systems in place because they're required to by law. So, depending on what business you're in, you may or may not be mandated to have those systems in place. But, you probably don't know if you were breached. And if you were breached, and you found out which, by the way, on average, is six months if you found out six months later, and could you tell them what was lost or what might have been lost. So, businesses are just keeping silent about all of this, understandably, right, because most people will not do business with you again if you lost their data. 17:05 So, that makes all you know, a lot of sense, I think you probably feel the same way as 17:09 I do. I wouldn't want to be doing business with somebody that lost my personal private information. So, when we're talking about this, as the Project Zero guys over at Google, they're looking for zero-day attacks. We've got white hat bug hunters, who are out there looking to build the reputation. What, you know, Facebook just fell from grace, just a few weeks ago, 50 million-plus accounts were hacked, they were exposed. Look at what happened last week with, Did my account get hacked? I got this weird message. It said I should forward this and a friend did not accept my friend request, you know what's going on right 17:55 Industry is still trying to figure it out. It's yet another example of how we just I don't have the laws to keep up with 18:03 the technology, nowadays, 18:05 right? I guess that shouldn't be a surprise to anybody. 18:09 I've got to bring this one up. We've got a lot of weapons systems that are being developed, nowadays. I was reading some interesting stuff about World War Two technology and what was being done by the Germans and the Russians and others. And, you know, and it was very mechanical, right? The torpedoes back in the day had wires they ran all the way back to the submarine. 18:33 Interesting stuff. Today, wow, the Department of Defense now is trying to protect everything. We have some Department of Defense sub-subcontractors, as clients trying to help them out these huge reports they have to do. The training they have to do? Physical security, as well as computer security. So they're trying to tighten it up, but if you look at something like this and I'm holding up to the camera just a quick picture showing one particular weapon. And all of the computers are on board we're talking about something that's really a computer, right? It's not a missile it's a flying computer on a, you know, on a flight platform, frankly. In operational testing the DOD has routinely found, what they're calling mission-critical cyber vulnerabilities, in these systems that were under development, absolutely huge. Great article from gao.gov. They found that using simple tools, simple techniques that the whole - Are you familiar with the Red Team, Blue Team thing - Where you have a competing cyber team, someone's trying to defend the network while another team is trying to break into the network? The military does this all the time. We do this with private businesses, where it's intended external scan is kinda like a penetration test, but you, you're actively trying to defend, actively trying to hack, so that you can see how effective both tools are and you can't defend properly if you don't know a hack right isn't that kind of the bottom line, here. So they were doing it and they found that most of the time the bad guys quote unquote could get into these different and pass these defenses in these defense systems without even being detected. Now that's a very bad thing so the DOD has recently taken some steps are trying to improve the weapon system cybersecurity. They've got new policies, new guidelines, out there to incorporate cybersecurity. We found that some of our clients are there just manufacturers of widgets, basic widgets, things like wires or you know modules that might go into one of these DOD systems. Even down to that level where there's there's nothing active. There's no computer systems active at all. So even at the level of a wire, the cables and connectors the DOD is now going to those people and saying, hey listen you need to up your security, here are the new standards, and they have to meet these new NIST standards and others. A very big deal, very scary deal frankly. And we've we've got to pay attention to these systems and now we know why. The GAO the General Accounting Office has found that the DOD systems are severely lacking in security. Which is scary when you consider that we have potential adversaries, such as China or Russia or even North Korea, in Iran Who all are are very good at hacking all know how to get into systems and it couldn't be very bad frankly. Could end up being very bad. 21:57 next article 21:58 real quick you're going to want to go online and have a look at this. This articles from Wired and I have it up on my website as well, at least a link to it, at Craig Peterson dot com, but everything you should do before and after you lose your phone. It's really great. It goes through the features that you can use, from remote tracking, exactly how to do it. Where the settings are, protecting your lock screens, backing up data, face ID, passcodes, thumbprint readers, their preemptive measures, and what to do, contacting your carrier. Very good advice. Something that you probably should have a look at out there. 22:42 This is terrifying, 22:46 frankly. And, this is the future. 22:53 Now, we know about AI, 22:55 right? Artificial intelligence, machine learning, which is kind of the precursor to artificial and machine learning is kind of where we're at now. There's no real artificial intelligence by the strictest of definitions, but 23:09 it's coming 23:10 In this article is about something called Deep fakes. Have you heard about this before you've heard about the fake news, right? So what's a deep fake, a deep fake, as it turns out, is a video in this case that looks like it's someone doing something else. And these deep fakes were discovered over on Reddit, which is a bulletin board, some really interesting stuff. But, what they had done is they had taken some porn video and had a computer, analyze it, and had taken some video of Emma Watson and had the computer analyze that. And, of course, when it comes to celebrity, there are lots of videos, you've got all of the facial tics, the way they express themselves away, they move. The computers are analyzing their gate, you know, as they're walking, their vocal patterns, etc, etc. And these deep fakes, now have gotten so good that they've been able to take Emma Watson's face and stick it on another body and create a whole new video. One that never existed before. So, Emma Watson never did any of this. Remember, Watson was not videotaped performing any of these acts. Obviously, somebody was, today, but it looks like it was her. Absolutely amazing. Now, I went on to Reddit. These have been taken down, its against Reddit policies to have that type of stuff up online. But deep fakes, are only the first step in a chain of technology that's coming our way, and coming our way fast. We can now do all kinds of stuff. Think of Gollum for instance, from Lord of the Rings. There was an actor that was moving, did you see that any of the behind the scenes stuff on this, he was moving, he had these kinds of balls all over him, so the computer could track his movements, and it did very coarse movements. If he'd move his arms, the computer can move his arms and you saw the computer animation with this kind of turned him into a stick figure so that they could make Golem move basically the same way. And then they went in afterwards. And then they tried to do the face, make the face just write a move just right, don't have to do any of that today. Today, you can just take a video, just a regular video. And from that regular video, put it on top of another regular video. Within its expected here. And this is an article from Daily Dot. And it's quite fascinating. But it's expected that within the next 10 years, this sort of thing will be extremely easy to you to do. 26:03 It's this article goes on for about eight pages. But this technology will end up being used for producing clones. You'll be able to use these in when with a psychiatrist where you got issues with your mom or your dad or someone else they can in a virtual world, today eventually, maybe not even a virtual world but today they can bring that person in and have you chat with them. That you know barely, right 10 years from now. It will be pretty, darn good. And 20 years from now it may be indistinguishable from reality. Just like you're talking right now with some of these chatbots, online. Where it's just you typing back and forth without really a computer the other end. In the near future it's going to be like you're on Skype with someone but then the person at the other end isn't a person. It's a computer, a computer program. So there's a few more we did not get to today. I hope check them out online. What students are doing to pay their tab. Hidden cameras at Airbnb rentals. Digital IDs, very scary things. Do not install Windows 10 updates, before you have a good backup. They are, Windows 10 updates I've been deleting all your documents. And not fun and election security is an absolute mess. But we can't get today so visit me online Craig Peterson dot com. Make sure you sign up for my next master class. Sign up for my email list just Craig Peterson dot com slash subscribe. Love to see you there. We'll keep you up to date. Every week we send out these articles to everybody that is a subscriber. Craig Peterson dot com slash subscribe or text me anytime. Any question. 855 385 5553. Have a great week. We'll be back next week and in fact we will be podcasting on Monday again. Take care bye-bye.  --- Related articles: Face It! You’re Going To Be Hacked, So Set Up Your Financial Accounts Like You're Going To Be Hacked  Breach, Bug, Hack. When Does A Business Have A Responsibility To Inform Its Customers? Weapon Systems Cybersecurity: Looks Like Our Weapons Are Easy To Hack Election Security Is A Mess, And The Cleanup Won't Arrive Until 2021 Millennials Will Give Away Their Personal Information In Exchange For A Cup Of Coffee DEEPFAKES 2.0: Computers Can Already Create Convincing, Fake Videos Of Anyone Everything You Should Do Before—And After—You Lose Your Phone Use Airbnb? How To Find Hidden Cameras In Your Airbnb Rental Microsoft Update Has Been Deleting Documents Digital Ids Are More Dangerous Than You Think --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Message Input: Message #techtalk Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553  

We have a digital "footprint" as early as the first piece of data about us was loaded somewhere on the web. Today, parents are creating Facebook and Instagram profiles for their unborn children, so they are born with a digital footprint!  If someone wants to know more about you or your brand, they simply "Google You" to see what has been published. If you have a common name or a brand that hasn't put much content out on the web, you may have a tiny footprint.  On the other hand, if you are publishing regular content, featured on other sites, writing guest blog posts, being interviewed on podcasts, videos, etc. you could have quite a large digital footprint! Listen to see the role social media plays in all of this as well as motivation to get more content created!  Join our FB community (DIYsocial) for a 15-Day Blog Challenge if you want to get that content flowing! We have been sharing loads of tips, and tools to become better bloggers and get that content out there!

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You think you know how to Google? You’d be surprised at all the functionality hiding behind that search bar. Mike ‘the Tool Man’ Taylor returns to the Mindset Digital podcast to walk me through a whole lot of tips that will make you a true Google Ninja. Plus the Keyboard app you didn't know you needed.

NBN petition delivered to Australian MPs by Ian Woolf, Google You by Ian Woolf, From the Sydney Mini Maker Faire: Julian talks about 3D modelling, Chris Ferman talks about his 3D printed android, Stuart Bartlett talks about BlueSat, Janelle talks about making 3D printed Jewelery, Gavin talks about Robots and Dinosaurs Produced and presented by Ian Woolf

Teamworkradio Tips Tools and techniques to help you build a strong team and grow your business. Google+ You can now build a business page on Google+ join the conversation on this new option    LinksBlogCreat a Google+ Business PageFree Indeed Books and Gifts Google + page

Teamworkradio Tips Tools and techniques to help you build a strong team and grow your business. Google+ You can now build a business page on Google+ join the conversation on this new option    LinksBlogCreat a Google+ Business PageFree Indeed Books and Gifts Google + page