Podcasts about human business works

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Best podcasts about human business works

Latest podcast episodes about human business works

Adrian Swinscoe's RARE Business Podcast
Build relationships with your customers that matter - Interview with Chris Brogan on The Impact Equation

Adrian Swinscoe's RARE Business Podcast

Play Episode Listen Later Jan 21, 2020 19:07


Following on from my recent interview, Social customer service can make your business more customer focused – Interview with Joshua March, Conversocial, today I am very, very excited (this was one of my blogging goals this year!) to share with you an interview that I conducted with Chris Brogan CEO & President of Human Business Works, a business design company using publishing and media to provide tools and insights smarts to help professionals and business owners work better. He's been blogging since 1998 and his site, www.chrisbrogan.com, is one of the most popular business and marketing blogs in the world, ranked at number 3 in AdAge's Power 150: A Ranking of Marketing Blogs. The Impact Equation is Chris' new book (co-written with Julien Smith) and is about how to get your important ideas distilled, spread across a platform that you've built, and cared for and understood by other people. It's not a sequel to the New York Times bestseller, Trust Agents, but it does encompass a lot of what the authors have learned between the publication of that book and the years following. This interview makes up number thirty in the series of interviews with authors and business leaders that I think that you will find interesting and helpful in growing your businesses.

Business Jazz
(Rebroadcast of Season 1, Episode 1): Lists

Business Jazz

Play Episode Listen Later Jun 18, 2019 26:51


This is a rebroadcast of the second pilot of Business Jazz. You could say, it is the first recognisable episode of Business Jazz. It first went live on 5th October 2012. The original show notes (beware of outdated information): Welcome to episode two of the BusinessJazz podcast, or as Paul would say: the second pilot. We’re making progress. This week we have an intro. We also have a producer. Our producer is Mark Cotton, and he is so much more than that. He is a sound engineer, sounding board, musician, “stunt guitarist” (we haven’t asked), composer, wrangler, adviser and all-round solid human being. We don’t know where or how to start thanking Mark, whom serendipity placed in our path. Please check him out on his About.me page. On twitter he’s @mcfontaine. We also have to say a big thank you to Sarah Langston, Mark’s partner, who has stepped in to record an intro while our voice artist recovers from an ill-fated encounter with some food. (Get well Jane). Sarah recorded our current voiceover with grace and elegance at short notice. You can find her on Twitter under the handle @misspheric. Sarah and Mark bring the band of people associated with the production of this podcast to five, not counting ourselves. The others are Chris Brogan (our inspiration), Jane Boyd (our cheerleader, our rock), and James Macolgan (the man who thought of the podcast in the first place). We hope to add to this troupe. Of course, there is a second group without whom we couldn’t do this. You. Thank you for letting us into your lives. By the way, if you want your own copy of the emails written by Chris that we discuss in this podcast, please go to his website and sign up. He’s also at Human Business Works. We’re working on some artwork for the podcast. Once we have it, we’ll push the programme to iTunes and the Blackberry and Zune libraries. You’ll be able to find us easier that way. If you’d like to get in touch, we’d welcome feedback. You can reach us via Marketing Write Now (Paul) and The Digital Storyteller (Roger). Thank you for listening.

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Archive 1 of Entrepreneurs On Fire
41: Chris Brogan of Human Business Works

Archive 1 of Entrepreneurs On Fire

Play Episode Listen Later Apr 17, 2015 26:05


Chris Brogan is CEO and President of Human Business Works, a business design company using publishing and media to provide tools and smarts to help professionals work better, do the work they want, and to be brave. He is the New York Times bestselling co author of The Impact Equation, and a sought-after professional keynote speaker.

Foundr Magazine Podcast with Nathan Chan
28: The Future of Content Marketing with Chris Brogan

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later Jan 25, 2015 31:55


“What's the relationship-minded way that we can make cool stuff happen on the web?” “How do we use all these digital tools to be human at a distance?” “How do we make people feel like they're cared for and treated well, and how does that translate into revenue for companies?” Chris Brogan has big questions. He also has answers for those questions – answers that inform his own business endeavors and the efforts of companies that he has consulted for. This isn't middle-tier dabbling. Brogan has worked with big names like Disney, Motorola, Coke, Pepsico, Microsoft, and Google. Yeah, he's a big deal.   But Brogan’s company, Human Business Works, doesn't just serve corporate juggernauts. It also helps small businesses and solo entrepreneurs act on a community-centered approach to boost business. His company offers publications, online courses, and in-person training. He doesn't just have answers. He has proven solutions that could work for you. That's what has propelled Brogan to the top of the online blogging and entrepreneurial space. Besides working as CEO and president of Human Businesses Works, he publishes Owner magazine and delivers anticipated keynote speeches at conferences worldwide. With a massive following, Brogan has earned the respect and admiration of entrepreneurs everywhere.   In this interview you will learn: - Content marketing and the future of blogging - What it really means to develop deep relationships with your customers and how? - What influences Chris's business decisions - Community building 101 - How Chris has become an extremely influential marketer, blogger & entrepreneur online   I Need Your Help!   If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!   Leave a review for the Foundr Podcast!

This Old New Business with Jeff Korhan
Entrepreneurship is New: And Old and New Again

This Old New Business with Jeff Korhan

Play Episode Listen Later Jul 31, 2014 26:25


Chris Brogan is the CEO of Human Business Works, the publisher of Owner Magazine, and a New York Times bestselling author of multiple books, including The Impact Equation, Trust Agents (co-authored with Julien Smith), Social Media 101, Google+ for Business, and most recently published, The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators.

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The Social Network Show
Self Promotion vs. Other Promotion: Which One Grows Business?

The Social Network Show

Play Episode Listen Later Mar 8, 2014 22:57


The Social Network Show welcomes Chris Brogan to the March 7, 2014 episode. Chris Brogan, the Publisher of Owner Magazine and CEO and President of Human Business Works talks about how social networks play in his game plan. Hear Chris talk about the importance of promoting others and what works best for him on networks like Twitter. Learn more about Owner Magazine and the new book that is coming out very soon. Chris Brogan is the Publisher of Owner Magazine, a business magazine helping you improve your work by growing your capabilities and connections. He is also the CEO and President of Human Business Works, a publishing and media company. He is a sought-after keynote speaker and has addressed audiences of thousands, has been on the Dr. Phil show and was once presented to a princess. Chris has consulted with many large companies including, Disney, Microsoft, Coke, Titleist, Pepsico, Google, and Motorola to name a few. He is the New York Times Bestselling author of six books and counting, including The Impact Equation and Trust Agents (co-written with Julien Smith), and Google Plus for Business. Chris has appeared in several magazine and news articles including Forbes, The Boston Globe, Success, and USA Today. Lastly, he is the co-founder of the PodCamp new media conference series which explores the use of new media community tools to extend and build value.  

Social Media Unscrambled
Focus on Revenue and Growth More Than Social Tools, with Chris Brogan – Ep.32

Social Media Unscrambled

Play Episode Listen Later Feb 13, 2014 42:29


Ever wonder if he’s a good singer? We cover that 😉 ..and FYI he posted this blog immediately after recording this episode with us. Chris Brogan oozes business and social media wisdom. Mostly because he’s been there and done that…and still doing lots. (Publisher of Owner Magazine, CEO & President of Human Business Works, His Blog: www.chrisbrogan.com, […]

ceo president growth revenue publishers chris brogan his blog human business works owner magazine
Dose of Leadership with Richard Rierson | Authentic & Courageous Leadership Development
128 – Chris Brogan: Publisher of Owner Magazine, CEO & President of Human Business Works

Dose of Leadership with Richard Rierson | Authentic & Courageous Leadership Development

Play Episode Listen Later Feb 7, 2014 31:44


Chris Brogan is Publisher of Owner Magazine, a business magazine helping you improve your worth by growing your capabilities and connections. He is CEO & President of Human Business Works, a publishing and media company. [saf feature=”itunes” cta=”Subscribe & Listen in iTunes”] He is a sought-after keynote speaker who has addressed crowds of thousands, been on the Dr Phil show, and once presented ... Read More

president publishers chris brogan human business works owner magazine
The Powder Keg of Awesome
Episode 110: Chris Brogan

The Powder Keg of Awesome

Play Episode Listen Later Nov 13, 2013 59:00


Today on the Keg, Jerry and Jackie will be chatting with Chris Brogan, yes THE Chris Brogan, THAT Chris Brogan...  Chris is the CEO & President of Human Business Works, an education publishing and media company dedicated to helping professionals work better, do the work they want and be brave. He is the co-author of The Impact Equation, and Trust Agents. He hosts a terrific podcast "The Human Business Way". Jackie had the good fortune to meet Chris at The World Domination Summit in Portland this past July. 

Defining Success Podcast
Episode 33: Be of Service to Others | Chris Brogan from Human Business Works

Defining Success Podcast

Play Episode Listen Later Jul 8, 2013 30:42


Chris Brogan has been in the online world for sometime now and what he's learned most is that in order to be successful online that you must be of service to others.  If you're willing to go the extra miles to help others, you will be successful in the online world. Chris Brogan is CEO and President of Human Business Works, an education publishing and media company dedicated to helping professionals work better, do the work they want and to be brave.  He is the NY Times best-selling co-author of the Impact Equation and a sought-after professional keynote speaker.  He also plays in the band, D3one3 with Jacqueline Carly. In the interview, Chris stresses the importance of being of service to others.  Whenever Chris thinks of ways to make money he fails, but when he thinks of ways to be of service to others, he always makes money.  Chris has made a living being someone people respect and admire online.  If you're interested in developing a strong online presence, Chris Brogan is the person to talk to.  I hope you enjoy Episode 33 of the Defining Success Podcast - Be of Service to Others with Chris Brogan from Human Business Works.

The Creators Call
On The Line with Chris Brogan

The Creators Call

Play Episode Listen Later Apr 30, 2013 20:40


Anthony Palmer and Pete Barrett speak with the CEO of Human Business Works, and the New York Times best-selling author of Trust Agents and The Impact Equation, Chris Brogan about how young people can apply his theories to their life and become trust agents

Inside Social Media: Small Business Social Media Strategies for Today’s Entrepreneur
ISM Episode 7: Chris Brogan, NY Times Bestselling Author & CEO/President of Human Business Works

Inside Social Media: Small Business Social Media Strategies for Today’s Entrepreneur

Play Episode Listen Later Apr 29, 2013 26:54


Chris Brogan, NY Times best selling author and CEO & President of Human Business Works is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes Chris has co-written two books, Trust Agents and The Impact Equation, both of which are NY Times best sellers. His company, Human Business Works, […] The post ISM Episode 7: Chris Brogan, NY Times Bestselling Author & CEO/President of Human Business Works appeared first on Rick Mulready.

Inside Social Media: Small Business Social Media Strategies for Today’s Entrepreneur
ISM Episode 7: Chris Brogan, NY Times Bestselling Author & CEO/President of Human Business Works

Inside Social Media: Small Business Social Media Strategies for Today’s Entrepreneur

Play Episode Listen Later Apr 29, 2013 25:24


Chris Brogan, NY Times best selling author and CEO & President of Human Business Works is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes Chris has co-written two books, Trust Agents and The Impact Equation, both of which are NY Times best sellers. His company, Human Business Works,... The post ISM Episode 7: Chris Brogan, NY Times Bestselling Author & CEO/President of Human Business Works appeared first on RickMulready.com.

The ProGuide
Episode 005: How to Keep Focus – with Chris Brogan, CEO of HBW

The ProGuide

Play Episode Listen Later Dec 4, 2012


On this episode of the “The ProGuide“, we talk with Chris Brogan, president of Human Business Works, about maintaining focus in a cluttered world, as well as the role of trust in the online community.

chris brogan human business works
Entrepreneurs on Fire
Chris Brogan of Human Business Works

Entrepreneurs on Fire

Play Episode Listen Later Nov 12, 2012 26:58


Chris Brogan is CEO & President of Human Business Works, a business design company that uses publishing and media to provide tools and smarts to help professionals work better, do the work they want, and be brave. He is the New York Times bestselling co-author of The Impact Equation and a sought-after professional keynote speaker. 

Beyond the To-Do List
Chris Brogan on The Impact Equation and his recipe on getting more done

Beyond the To-Do List

Play Episode Listen Later Nov 1, 2012 32:38


Chris Brogan is CEO and president of Human Business Works, New York Times Bestselling co-author of The Impact Equation, and Trust Agents, and solo writer of Social Media 101 and Google+ for Business. He cofounded Podcamp with Christopher S. Penn. He podcasts at The Human Business Way. Covered in this episode: The Impact Equation You are the CEO of your desk. @TomPetersClick To Tweet The Brand of You Three Book Diet Chris’ Books for the year: Living Beautifully With Uncertainty and Change  You Are Your Own Gym: The Bible of Bodyweight Exercises The Power of Resilience: Achieving Balance, Confidence, and Personal Strength in Your Life Erik’s Books for the year: The Impact Equation EntreLeadership The 4 Hour Body Getting More Done Chris later had to stop the three book diet for himself. Make sure to grab Chris other new book – It’s Not About the Tights: An Owners Manual on Bravery Connect with Chris Here: Twitter Google+ The Human Business Way Podcast

Social Media Marketing Podcast
Establishing Trust: How to Build Relationships With Social Media - 11

Social Media Marketing Podcast

Play Episode Listen Later Oct 11, 2012 36:42


Are you wondering how to best build a platform with social media? Do you want to learn how to build trusted relationships online? In this episode, I interview Chris Brogan, CEO of Human Business Works and author of several books including The Impact Equation. Chris shares the importance of having a blog if you want to grow the reach and exposure of your business. Show Notes: https://www.socialmediaexaminer.com/11  

Social Speech
Social Speech Podcast, Episode 7: Chris Brogan

Social Speech

Play Episode Listen Later May 4, 2012


For several years now, Chris Brogan's blog has been a must-read for anyone who wants to use social media productively. Add his thriving practice as a speaker, the fact that he co-founded PodCamp, and his New York Times bestseller Trust Agents (cowritten with Julien Smith) along with two other books (Google+ for Business: How Google's Social Network Changes Everything and Social Media 101)......and his now-legendary 2009 presentation at New Media Atlanta, where he brought an angry backchannel into the open and won it over......and you have a shoo-in for the social speech hall of fame — not to mention someone well worth listening to on the subject of social media and public speaking. Especially because he'll explain what you, as a speaker, can have in common with the Grateful Dead. The links:Chris Brogan: blog, Twitter, Google+Chris on his New Media Atlanta sessionhis company, Human Business WorksCliff Atkinson's The BackchannelGentlemint

Social Signal Podcast
Social Speech Podcast, Episode 7: Chris Brogan

Social Signal Podcast

Play Episode Listen Later May 4, 2012


For several years now, Chris Brogan's blog has been a must-read for anyone who wants to use social media productively. Add his thriving practice as a speaker, the fact that he co-founded PodCamp, and his New York Times bestseller Trust Agents (cowritten with Julien Smith) along with two other books (Google+ for Business: How Google's Social Network Changes Everything and Social Media 101)......and his now-legendary 2009 presentation at New Media Atlanta, where he brought an angry backchannel into the open and won it over......and you have a shoo-in for the social speech hall of fame — not to mention someone well worth listening to on the subject of social media and public speaking. Especially because he'll explain what you, as a speaker, can have in common with the Grateful Dead. The links:Chris Brogan: blog, Twitter, Google+Chris on his New Media Atlanta sessionhis company, Human Business WorksCliff Atkinson's The BackchannelGentlemint

The BIGG Success Show
Chris Brogan on Google+ for Business - Part 3

The BIGG Success Show

Play Episode Listen Later Apr 12, 2012 4:26


The Bigg Success Show #801We wrap up our 3-part series with Chris Brogan, President of Human Business Works and author of the new book Google+ for Business. In this segment, Chris tells us is what a "warm" sell, and why it converts. Visit our blog for the mobile podcast player, links mentioned in this podcast, and to comment. Thanks so much for listening!- George & Mary-Lynn

The BIGG Success Show
Chris Brogan on Google+ for Business - Part 2

The BIGG Success Show

Play Episode Listen Later Apr 11, 2012 10:04


The Bigg Success Show #800We continue our 3-part series with Chris Brogan, President of Human Business Works and author of the new book Google+ for Business. In this segment, Chris tells us why G+ is "more open than Facebook, more deep than Twitter, more rounded than LinkedIn." Visit our blog for the mobile podcast player, links mentioned in this podcast, and to comment. Thanks for listening!- George & Mary-Lynn

The BIGG Success Show
Chris Brogan on Google+ for Business - Part 1

The BIGG Success Show

Play Episode Listen Later Apr 10, 2012 7:57


The Bigg Success Show #799We begin a 3-part series with Chris Brogan, President of Human Business Works and author of the new book Google+ for Business. In this segment, Chris tells us why small businesses & entrepreneurs should get on board with Gooogle Plus.Visit our blog for the mobile podcast player, links mentioned in this podcast, and to comment.  Thanks for listening!- George & Mary-Lynn-------------------------------------

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #298 - Social TV With Mike Proulx And Stacey Shepatin

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Mar 25, 2012 36:54


Welcome to episode #298 of Six Pixels Of Separation - The Twist Image Podcast. We used to watch TV at night and discuss it the next day around the water cooler at work. Thanks to Social Media it's becoming increasingly more popular to share those magical TV moments on places like Facebook and Twitter while you're watching the show. The problem is that now with time-shifting and more and more people watching their favorite TV shows by downloading them from iTunes or watching them on Hulu, it's becoming abundantly clear that TV is becoming a very different medium. In their new book, Social TV - How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile, marketing and communications professionals Mike Proulx and Stacey Shepatin from Hill Holliday look at the fascinating new world of TV and its convergence with Social Media. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #298 - Host: Mitch Joel. Running time: 36:53. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Mike Proulx and Stacey Shepatin. Hill Holiday. Social TV. Follow Mike on Twitter. Follow Stacey on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #298 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hill holiday hugh mcguire hulu in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks mike proulx new marketing labs online social network podcast podcasting pressbooks social media 101 social media marketing social tv stacey shepatin strategy trust agents

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #297 - The Hard Work Of Creativity With Julie Burstein

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Mar 18, 2012 40:11


Welcome to episode #297 of Six Pixels Of Separation - The Twist Image Podcast. How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires creativity? Who is a creative? These are the questions and thoughts that we all engage and connect with as Marketing professionals in one way, shape or form at multiple times during our careers. We often lament the creatives as those who get to play all of the time or go to movies and grab coffees waiting for that moment of inspiration. Scratching beneath the surface, we begin to realize that those who we would hail as being the most creative are usually very hard and complex workers. It's a topic that is near and dear to the heart of Julie Burstein. In 2000, Julie created Studio 360 with Kurt Anderson for Public Radio International. It was a show that looked at creative people through in-depth conversation. Her first book, Spark - How Creativity Works, was one of those books that I just could not put down. Currently, she is the host of Pursuit of Spark - a Podcast that continues the conversations she started with her book, Spark. I had the pleasure of watching Julie present at this past TED conference and she was kind enough to spend some time with me, after her presentation, to discuss the topic of creativity and work. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #297 - Host: Mitch Joel. Running time: 40:11. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Julie Burstein. Spark - How Creativity Works. Pursuit of Spark. Studio 360. Follow Julie on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #297 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julie burstein julien smith kurt anderson librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks public radio international pursuit of spark social media 101 social media marketing spark strategy studio 360 ted conference trust agents

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #296 - The Art Of The Pitch With Peter Coughter

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Mar 11, 2012 50:48


Welcome to episode #296 of Six Pixels Of Separation - The Twist Image Podcast. I picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business, by Peter Coughter and could not put it down. My agency, Twist Image, was in the midst of a massive new business pitch and the book happened to fall into my lap at the perfect time. I devoured and loved the book. I learned a ton about the new business pitch process, and Coughter does a fantastic job of reframing what, exactly, needs to happen when a company pitches. The good news is that we won the business. The better news is that Coughter agreed to have a chat with me about his book and how to win new business. For over twenty years, Coughter was President of Siddall, Matus & Coughter Inc., one of the most respected advertising and communications agencies in the Southeast. His agency won industry awards and recognition from places like the American Marketing Association, One Show, Clios, Communications Arts, and many others. Today, he is a professor at Virginia Commonwealth University's Brandcenter, and to support his teaching habit, he spends a lot of time on the road working with organizations - from all walks of life - helping them to learn how to sell their ideas better. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #296 - Host: Mitch Joel. Running time: 45:44. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Peter Coughter. The Art of The Pitch. Siddall, Matus & Coughter. Brandcenter. Follow Peter on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #296 - Host: Mitch Joel. Tags: ad age advertising american marketing association blog blogging brandcenter cast of dads cc chapman chris brogan christopher s penn clios communications arts david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs one show online social network peter coughter podcast podcasting pressbooks siddall matus and coughter social media 101 social media marketing strategy the art of the pitch trust agents virginia commonwealth university

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #295 - Mobile Marketing Impact With Gary Schwartz

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Mar 4, 2012 42:06


Welcome to episode #295 of Six Pixels Of Separation - The Twist Image Podcast. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another... and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc...), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. Recently, he published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy. He brings a plethora of experience and insights from the mobile landscape to our marketing world, and it's a true privilege to have him as a guest on the show this week. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #295 - Host: Mitch Joel. Running time: 42:05. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Gary Schwartz. Impact Mobile. The Impulse Economy. Follow Gary on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #295 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group gary schwartz hugh mcguire impact mobile in over your head internet advertising bureau itunes julien smith librivox managing the gray marketing marketing over coffee media hacks mobile entertainment forum mobile industry mobile marketing new marketing labs online social network podcast podcasting pressbooks social media 101 social media marketing strategy the impulse economy trust agents

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #294 - The Marketing Agency Blueprint With Paul Roetzer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Feb 26, 2012 52:50


Welcome to episode #294 of Six Pixels Of Separation - The Twist Image Podcast.What does it take to create and nurture a modern marketing agency in this day and age? The answer is not as obvious as it used to be. From choosing the right services to offer and finding the proper pricing structure, to being able to clearly identify your services to your clients and potential clients, it's a complex business to build and (sometimes) an even harder business offering to sell to clients. Paul Roetzer grapples with this - each and every day - as he builds his own marketing agency, PR 20/20, by trying to use a very different model. The Cleveland-based marketing professional has a deep affinity for inbound marketing and new pricing models, which he shares in his first business book, The Marketing Agency Blueprint - The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. We dig deep into some of the tougher questions, and as you will hear, it doesn't always end with a definite answer, but with more questions and more experimentation (in the great tradition of entrepreneurship). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #294 - Host: Mitch Joel. Running time: 52:50. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Paul Roetzer. PR 20/20. The Marketing Agency Blueprint. Follow Paul on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #294 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head inbound marketing itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network paul roetzer podcast podcasting pr 2020 pressbooks social media 101 social media marketing strategy the marketing agency blueprint trust agents

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #293 - Marketing Leadership With Mark W. Schaefer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Feb 19, 2012 48:25


Welcome to episode #293 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. While this is already a very contentious issue, there's something bigger happening is our online world that bears reflection: what, exactly, is leadership? Is it how many people follow someone on Twitter? Is it the success of a Facebook campaign? What about a successful Blog? In this Podcast, Mark and I debate the merits of true marketing leadership and what brands need to know as they continue to struggle with success metrics and ROI. I should also mention that the audio conversation recorded a little strangely (so apologies for non-perfect audio quality). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #293 - Host: Mitch Joel. Running time: 48:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Mark W. Schaefer. Mark's Blog is: Grow. Follow Mark on Twitter. Mark's first book: The Tao of Twitter. Mark's new book: Return On Influence. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #293 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group grow blog hugh mcguire in over your head influence marketing itunes julien smith klout librivox managing the gray mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks return on influence social media 101 social media marketing social scoring strategy the tao of twitter trust agents

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #292 - Great Presentations With Nick Morgan

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Feb 12, 2012 37:23


Welcome to episode #292 of Six Pixels Of Separation - The Twist Image Podcast. When I got my first offer to speak in front of a large audience, I wasn't sure where to turn for more professional public speaking and presentation skills training. Many names of individuals and organizations were fed my way, but one name that kept rising to the top was Nick Morgan. I immediately purchased his book, Give Your Speech, Change The World, and it did - in fact - change my world and perception of what a presentation is really all about. I eagerly bought his other book, Trust Me, and have become not only a fan of his every move (which isn't as creepy as it sounds), but also of his Blog, Public Words. In the marketing world, the best ideas don't always win. One of the main reasons is because they're not presented well (in essence, a poor presentation can kill the best of ideas). Being a great presenter is a core capability of some of the most respected business leaders and marketing professionals we've seen to date. Nick Morgan knows how to get you there. Just take a listen. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #292 - Host: Mitch Joel. Running time: 37:22. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Nick Morgan. Public Words. Give Your Speech, Change The World. Trust Me. Follow Nick Morgan on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #292 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group give your speech change the world hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs nick morgan online social network podcast podcasting presentation skills pressbooks public speaking public words social media 101 social media marketing strategy trust agents trust me twitter

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #291 - Jaffe And Joel #20 (Across The Sound 20.20)

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Feb 5, 2012 62:29


Welcome to episode #291 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #20.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 20th conversation (or, as I like to affectionately call it, Across The Sound 20.20). This week, we talk about Joe's latest venture, Evol8tion, and what can happen when Madison Avenue meets Mountain View. Are technology startups the future of marketing? Jaffe is banking on it. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #291 - Host: Mitch Joel. Running time: 1:02:28. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on collision of Madison Avenue and Mountain View. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #291 - Host: Mitch Joel. Tags: across the sound ad age advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing evol8tion facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks scott montgomery six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #290 - Examining Social Media With Michael Stelzner

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jan 29, 2012 40:19


Welcome to episode #290 of Six Pixels Of Separation - The Twist Image Podcast. If you still wonder how to make money on a Blog or what the future of publishing looks like, look no further than Michael Stelzner and his "magazine" Social Media Examiner. In a few short years, Michael has proven that not only does Social Media work to build a new media empire, but yes, you can make money (good and serious money) with a Blog. If you're struggling with what it takes to make compelling content that not only sticks with users, but gets them to share it and talk about, then this episode is just for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #290 - Host: Mitch Joel. Running time: 40:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Michael Stelzner. Social Media Examiner. Follow Michael on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #290 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks michael stelzner new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media examiner social media marketing strategy trust agents

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #289 - Content Marketing With Joe Pulizzi

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jan 22, 2012 48:25


Welcome to episode #289 of Six Pixels Of Separation - The Twist Image Podcast. As each year passes newer and more impressive forms of content marketing become available to brands. Social Media acted as a massive catalyst for this. We now live in a world where any business (or individuals) can publish their content - in text, images, audio and video - instantly (and for free) for the world to enjoy. The big question is this: is the world enjoying all of this branded content? Producing relevant and timely content is (and will continue) to be one of the biggest challenges and opportunities for brands as more and more clutter occurs. There's no one better than Joe Pulizzi to help us navigate through the noise. Pulizzi is the founder of the Content Marketing Institute and SocialTract. He writes one of the most popular Blogs on content marketing and is the co-author of two business books on the subject (Get Content. Get Customers and Managing Content Marketing). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel. Running time: 48:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Joe Pulizzi. Content Marketing Institute. SocialTract. Get Content. Get Customers. Managing Content Marketing. Follow Joe on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn content marketing content marketing blog content marketing institute digital dads digital marketing facebook facebook group get content get customers hugh mcguire in over your head itunes joe pulizzi julien smith librivox managing content marketing managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing socialtract strategy trust agents

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #288 - The Education Of Marketing With Ken Wong

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jan 15, 2012 50:10


Welcome to episode #288 of Six Pixels Of Separation - The Twist Image Podcast. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? How has the digitization and New Media changed the way we educate our students about Marketing? Pushing this further, how are Marketers doing from the perspective of Marketing professors? Kenneth Wong is one of the leading marketing educators in the world. He holds the title of Associate Professor and Distinguished Professor of Marketing at Queen's School of Business and sits on the board of directors (with me) at the Canadian Marketing Association. Along with publishing his work in books and magazines, he's also a world-renowned speaker on Marketing, and if you've never seen his rant about "the margin sucking maggots," it is worth the price of admission alone. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #288 - Host: Mitch Joel. Running time: 50:10. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Kenneth Wong. Queen's School of Business. Canadian Marketing Association. You can follow Ken Wong on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven canadian marketing association cast of dads cc chapman chris brogan christopher s penn cma digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith ken wong kenneth wong librivox managing the gray marketing marketing education marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks queens school of business six pixels of separation social media 101 social media marketing strategy trust agents

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #287 - Spin Sucks With Gini Dietrich

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jan 8, 2012 48:39


Welcome to episode #287 of Six Pixels Of Separation - The Twist Image Podcast. Why do most PR pitches suck? For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. It's a cold, dark and harsh world out there and Public Relations - as an industry - is also going through both a digitization and a brave new world where everyone is (or can be) a publisher. They very fabric of what it means to be a communications professional is changing, adapting and morphing. Leading this charge/change is Gini Dietrich. Gini Blog at Spin Sucks, is the founder and CEO of Arment Dietrich and is co-host of the very popular PR Podcast, Inside PR. As if that weren't enough, she has begun to create and launch products at Spin Sucks Pro and is about to launch a book called, Marketing In The Round, that she co-authored with Geoff Livingston. In this episode we attack and deconstruct everything from pitching Bloggers to the value of community and the changing face of communications. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel. Running time: 48:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Gini Dietrich. Arment Dietrich. Spin Sucks. Spin Sucks Pro. Inside PR. Marketing In The Round. Follow Gini on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel. Tags: across the sound advertising arment dietrich bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group geoff livingston gini dietrich hugh mcguire in over your head inside pr itunes julien smith librivox managing the gray marketing marketing in the round marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing spin sucks spin sucks pro strategy trust agents twitter

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #286 - Micro-Orgasms With Avinash Kaushik

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jan 1, 2012 52:57


Welcome to episode #286 of Six Pixels Of Separation - The Twist Image Podcast. It's a New Year... so what does that mean? Well, if you ask Avinash Kaushik (the Digital Marketing Evangelist at Google and author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0), us Digital Marketers are going to be doing more... a whole lot more in the coming year(s). As big and fast as Social Media has changed the way that brands engage with consumers, things are going to evolve all that much more as location, mobile and more converge in this massive evolution. There's no doubt that both Avinash and I are bullish on these new opportunities, so you're going hear a lot of excitement and agreement on this episode, but it's also filled with our passion and desire to see our industry change and evolve at a much quicker pace. Please allow me to take this opportunity to wish you and your family a very healthy and Happy New Year. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #286 - Host: Mitch Joel. Running time: 52:56. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Avinash Kaushik. Blogger at Occam's Razor. Author of Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Digital Marketing Evangelist for Google. Avinash's start-up: Market Motive. You can follow Avinash on Twitter too. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #286 - Host: Mitch Joel. Tags: across the sound advertising avinash kaushik bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing digital marketing evangelist facebook facebook group google hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twitter web analytics 20 web analytics an hour a day

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #285 - How To Be A Marketing And Sales Lion With Marcus Sheridan

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Dec 25, 2011 46:10


Welcome to episode #285 of Six Pixels Of Separation - The Twist Image Podcast. Are you ready for some tough love? I often find that that brands have millions of questions about sales and marketing, but most of them are thinly veiled complaints about how they don't have the time or budget to make a lot of the strategies and tactics come to life. It becomes that much more depressing when you start uncovering that few brands are doing the bare bone basics well (if at all). Marcus Sheridan (known to many as The Sales Lion) brings a dash of motivational content coupled with a healthy helping of reality-based concepts that will make some of the most seasoned Marketers smack their heads with a, "why am I not doing this!" kind of motion. Before we dive into the discussion, please allow me to wish you (and yours) a very Merry Christmas and Happy Holiday season. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #285 - Host: Mitch Joel. Running time: 46:10. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Marcus Sheridan. The Sales Lion. Follow Marcus on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #285 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marcus sheridan marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy the sales lion trust agents

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #284 - Brand Against The Machine With John Morgan

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Dec 18, 2011 50:09


Welcome to episode #284 of Six Pixels Of Separation - The Twist Image Podcast. Brands act like machines because brands are not people. That seems obvious enough, but John Morgan is here to explain how brands are still made up of people and how we all interact can change not only the face of marketing, but the business landscape. His first business book, Brand Against The Machine - How to Build Your Brand, Cut Through the Marketing Noise and Stand Out from the Competition, was recently released and he's here to discuss the new brand blueprint that he thinks will make brands a little less like machines... and more like us. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #284 - Host: Mitch Joel. Running time: 50:09. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: John Morgan. Brand Against The Machine. Follow John on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #284 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven brand against the machine business book cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes john morgan julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twitter

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #283 - Jaffe And Joel #19 (Across The Sound 19.20)

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Dec 11, 2011 55:55


Welcome to episode #283 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #19.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 19th conversation (or, as I like to affectionately call it, Across The Sound 19.20). Can great creative happen fast or does great creative take time? Can great creative be paid for in hours (the traditional agency model) or is better to be paid for value? We were both inspired by an Ad Age Blog post titled, Great Ideas Don't Take As Much Time As Many Ad Agencies Claim, by Scott Montgomery and this is what unfolded. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #283 - Host: Mitch Joel. Running time: 55:54. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on the time it takes to create great creative and the price worth paying for it. Ad Age Blog Post - Great Ideas Don't Take As Much Time As Many Ad Agencies Claim by Scott Montgomery. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Follow Jaffe on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #283 - Host: Mitch Joel. Tags: across the sound ad age advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks scott montgomery six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #282 - Newsjacking With David Meerman Scott

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Dec 4, 2011 42:53


Welcome to episode #282 of Six Pixels Of Separation - The Twist Image Podcast. Is there a way to ride on the coattails of a major breaking news story for your brand's benefit? It sounds crazy (maybe even a little sketchy), but it's all in the execution. Best-selling business book, author, David Meerman Scott (author of The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Real-Time Marketing & PR, etc...) just launched his latest book, Newsjacking - How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage, in digital format only, with a major book publisher (Wiley), for under eight dollars. How did he do it? He launched it on the same week as Amazon's Kindle Fire in the hopes of capturing some exposure. It's something that brands have been doing forever, but now everyone can take part in (so long as they truly understand the opportunities and how to do it with class and expertise). Never one to mince words, David is always entertaining and engaged in pushing our marketing industry forward. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #282 - Host: Mitch Joel. Running time: 42:52. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and may feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with David Meerman Scott. Newsjacking. The New Rules of Marketing & PR. Marketing Lessons from the Grateful Dead. World Wide Rave. Real-Time Marketing & PR. Web Ink Now. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #282 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david meerman scott david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing lessons from the grateful dead marketing over coffee media hacks new marketing labs newsjacking online social network podcast podcasting pressbooks real time marketing and pr six pixels of separation social media 101 social media marketing strategy the new rules of marketing and pr trust agents twist image web ink now world wide rave

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #281 - Media Hacks #40 - Occupy Media

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Nov 27, 2011 58:58


Welcome to episode #281 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #40 of Media Hacks. Joining me for this chat is C.C. Chapman, Hugh McGuire and Julien Smith. In a world of unconferences, crowdsourcing and Social Media, it's surprising how many people struggle with the messages coming out of the Occupy Wall Street movement. If anything, it is a testament to everything that has been built in these online channels for the past decade. In this episode, we look at the media, the messages and how - in a world of media fragmentation - we can't be freaked out when people's messages become fragmented as well. This is not so much about politics as it is about the media, messages and the social implications of power and publishing. As with all episodes of Media Hacks, some of the language is not safe for work (blame Julien). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #281 - Host: Mitch Joel. Running time: 58:57. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks features:  C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Julien Smith - In Over Your Head - Co-author of Trust Agents. Missing in action: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Pepper-Spray Cop meme. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #281 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #280 - There Is No "Buy" Button In The Brain

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Nov 21, 2011 42:02


Welcome to episode #280 of Six Pixels Of Separation - The Twist Image Podcast. What's going on up there? I mean in your brain. Is it possible that our marketing efforts can embed themselves so deep in our psyche that it makes Inception look like The Sound of Music? You may have heard about neuromarketing and how major companies leverage things like brain scans and more to better understand how a brand resonates with consumers, well Roger Dooley is here to show us how every business (small, medium and large) can leverage this information (and it doesn't cost much!) to better brand and market their wares. Dooley is best know for his Blog, Neuromarketing, and just recently released his first book, Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing. If you're curious to know how deep a brand can go, this Podcast is for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #280 - Host: Mitch Joel. Running time: 42:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Roger Dooley. Neuromarketing Blog. Brainfluence. Follow Roger on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #280 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven brainfluence cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head inception itunes julien smith librivox managing the gray marketing marketing over coffee media hacks neuromarketing new marketing labs online social network podcast podcasting pressbooks roger dooley six pixels of separation social media 101 social media marketing strategy the sound of music trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #279 - The Future Of Books With Hugh McGuire

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Nov 13, 2011 30:09


Welcome to episode #279 of Six Pixels Of Separation - The Twist Image Podcast. I wish more people would read (more) books. In a world of Blog, Podcasts, Twitter, magazines and more, I still get the most value out of reading and thinking about a good book over anything else. If you've been playing along at home, you'll know that a frequent guest on the show (and one of the Media Hacks co-host) is Hugh McGuire. Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups. He's currently got iambik and PressBooks rolling, but hasn't stopped there. Just recently, he launched a new book (which he co-edited with Brian O'Leary) for O'Reilly called, Book: A Futurist's Manifesto. The book publishing industry is going through dramatic change and digitization. With that comes some fascinating lessons for marketers and marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #279 - Host: Mitch Joel. Running time: 30:09. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Hugh McGuire. His new book: Book: A Futurist's Manifesto (which he co-edited with Brian O'Leary). LibriVox. iambik. Follow Hugh on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #279 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book a futurists manifesto book oven book publishing brian oleary cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire iambik in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #278 - The Ultimate Question With Fred Reichheld

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Nov 6, 2011 34:35


Welcome to episode #278 of Six Pixels Of Separation - The Twist Image Podcast. Do you know what the ultimate question for your business is? The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years. In 1996, the Bain Fellow published his first book, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Recently, Reichheld (along with co-author, Rob Markey) published a newly updated version of his 2006 seminal book, The Ultimate Question (now titled, The Ultimate Question 2.0). So, in case you were wondering, the ultimate question is: "How likely is it that you would recommend this company to a friend or colleague?" A businesses ability to not only understand the answer to this question, but to benchmark their success, led Reichheld to create and champion the Net Promoter Score System - which companies (the world over) now use to define how much love their consumers have for them. It was an honor that Fred agreed to take part in this chat. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #278 - Host: Mitch Joel. Running time: 34:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Fred Reichheld. Co-author of The Ultimate Question 2.0 (with Rob Markey). Net Promoter Score. Fred's other books include The Loyalty Effect and Loyalty Rules! This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #278 - Host: Mitch Joel. Tags: advertising bain bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn customer service digital dads digital marketing facebook facebook group fred reichheld hugh mcguire in over your head itunes julien smith librivox loyalty rules managing the gray marketing marketing over coffee media hacks new marketing labs new promoter score system online social network podcast podcasting pressbooks rob markey six pixels of separation social media 101 social media marketing strategy the loyalty effect the ultimate question the ultimate question 20 trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #277 - Jaffe And Joel #18 (Across The Sound 18.20)

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Oct 30, 2011 70:06


Welcome to episode #277 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #18.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 18th conversation (or, as I like to affectionately call it, Across The Sound 18.20). While neither of us can claim to be politicians or economist, we discuss the power, value and merits of #occupywallstreet and how Social Media continues to play a pivotal role in our redesigned world. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #277 - Host: Mitch Joel. Running time: 1:10:05. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on Occupy Wallstreet and the power of messages. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #277 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #276 - Conversions As Conversations With Valeria Maltoni

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Oct 23, 2011 45:50


Welcome to episode #276 of Six Pixels Of Separation - The Twist Image Podcast. If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni. She helped build Fast Company Magazine's online community back in the day and since then, Valeria has become a true advocate for the power of marketers to build online communities and how to leverage and nurture online influencers as brand champions. Her highly popular Blog, Conversation Agent, acts as a hub for many of her peers in the Marketing industry and is a "must-read" Blog (I'm in that lot!). She's been a guest of the show before, and now we're here to discuss the business behind conversations... and if there truly is one. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #276 - Host: Mitch Joel. Running time: 45:50. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Valeria Maltoni. Conversation Agent. Follow Valeria on Twitter. Connect with Valeria on Facebook. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #276 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn conversation agent david usher digital dads digital marketing facebook hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image twitter valeria maltoni

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #275 - The Lean Startup With Eric Ries

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Oct 16, 2011 39:31


Welcome to episode #275 of Six Pixels Of Separation - The Twist Image Podcast. When one person, a MacBook computer and an iPad can create a multi-million (or multi-billion!) dollar business, it changes the face of business as we know it. This evolution of business has given rise to a nation of startups. The challenge is that resources are still tight, they are being developed on razor sharp budgets and everyone is trying to figure out how to become the next Mark Zuckerburg or Steve Jobs. The reality is that most people will fail. Thankfully, many entrepreneurs have walked this path before, and they are sharing how to think and build a modern startup. One of the latest innovations is the concept of The Lean Startup that was created by Eric Ries. In the past little while, Eric published his first book on the topic, The Lean Startup. Now, whether you're starting a new business or thinking desperately about innovation within a bigger organization, the concepts that Eric talks about are fascinating. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #275 - Host: Mitch Joel. Running time: 39:30. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Eric Ries. Eric's book is called, The Lean Startup. His Blog is: Startup Lessons Learned. You can also follow Eric on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #275 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing entrepreneur eric ries facebook hugh mcguire in over your head ipad itunes julien smith librivox macbook managing the gray mark zuckerburg marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing startup startup lessons learned steve jobs strategy the lean startup trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #274 - Brand Like A Rock Star

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Oct 9, 2011 31:37


Welcome to episode #274 of Six Pixels Of Separation - The Twist Image Podcast. Think about some of the most iconic bands in the history of rock n' roll. It can be anybody and everybody from U2 and the Grateful Dead to KISS and AC/DC. While the guitar riffs stick in our brains like gum on hot cement, there's something more powerful happening beneath the surface: these rock bands are all amazing brands. The true embodiment of a great brand can be defined by seeing the cult-like affection that raving fans have for their favorite bands. This concept pushed music industry veteran, Steve Jones, to write the book, Brand Like A Rock Star. The truth is that most brands probably don't emote the same kind of feelings that some of our most favorite rock bands give us, but there are some key lessons that every brand can learn from our favorite brands. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #274 - Host: Mitch Joel. Running time: 31:37. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Steve Jones. His book: Brand Like A Rock Star. Follow Steve on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #274 - Host: Mitch Joel. Tags: acdc advertising bite size edits blog blogging blue sky factory book oven brand like a rock star cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook grateful dead hugh mcguire in over your head itunes julien smith kiss librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks rock and roll rock band six pixels of separation social media 101 social media marketing steve jones strategy trust agents twist image u2

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #273 - Seth Godin Is Weird

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Oct 3, 2011 47:51


Welcome to episode #273 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin is more than a Marketer's Marketer, he's quickly becoming a major book publisher that is making the other major book publisher's nervous. He threatened to re-invent the book publishing business earlier this year with The Domino Project (powered by Amazon) and, with close to ten titles already released (all of the best-sellers), he has yet to disappoint. It turns out, that publishing other business book authors has also inspired him to write even more. His latest book, We Are All Weird, is a blunt look at the end of mass media and what this all means to marketers still scrambling to save traditional advertising (hint: it ain't pretty). As usual, Seth is insightful, funny and always provocative (part of the reason each and every one of his own books are consistent best-sellers). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #273 - Host: Mitch Joel. Running time: 47:50. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Seth Godin. The Domino Project (powered by Amazon). We Are All Weird. Poke The Box. Linchpin. Tribes. The Dip. Purple Cow. Permission Marketing. All Marketers Are Liars. The Big Moo. Small Is The New Big. Unleashing The Ideavirus. Meatball Sundae. Free Prize Inside. The Big Red Fez. Survival Is Not Enough. The Bootsrapper's Bible. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #273 - Host: Mitch Joel. Tags: advertising all marketers are liars amazon bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook free prize inside hugh mcguire in over your head itunes julien smith librivox linchpin managing the gray marketing marketing over coffee meatball sundae media hacks new marketing labs online social network permission marketing podcast podcasting poke the box pressbooks purple cow seth godin six pixels of separation small is the new big social media 101 social media marketing strategy survival is not enough the big moo the big red fez the bootstrappers bible the dip the domino project tribes trust agents twist image unleashing the ideavirus we are all weird

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #272 - Jaffe And Joel #17 (Across The Sound 17.20)

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Sep 25, 2011 45:33


Welcome to episode #272 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #17.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 17th conversation (or, as I like to affectionately call it, Across The Sound 17.20). As fate would have it, we were both speaking in Huntington Beach, CA, so the night before our presentations we sat by the hotel bar overlooking the pacific ocean and recorded this rambling chat about the next phase of marketing and communications (as we see it). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #272 - Host: Mitch Joel. Running time: 45:32. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on where we go with the "conversation." Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #272 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #271 - Jeff Jarvis Shows Off His Public Parts

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Sep 19, 2011 48:48


Welcome to episode #271 of Six Pixels Of Separation - The Twist Image Podcast. Jeff Jarvis has a sharp tongue. Meaning: he is opinionated and often right about how New Media intersects with our traditional ways and what this impact has on our society. His first business book, What Would Google Do?, was a massive best-seller. His latest, Public Parts, looks set to topple it. Along with that, his Blog, BuzzMachine, is a complete source of media goodness as he continues to explore how our society adapts to the new ways in which we communicate and share information. When he's not doing interesting public media projects with Twitter or hashtags, you can find him working on the interactive journalism program and the new business models for news project at the City University of New York's Graduate School of Journalism.  It's always a pleasure speaking with Jeff and I'm always honored when he takes the time to connect. I know you will too. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #271 - Host: Mitch Joel. Running time: 48:47. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. This week we're in conversation with Jeff Jarvis. HIs Blog is: BuzzMachine. HIs first book is, What Would Google Do? His brand new business book is, Public Parts. Jeff is the associate professor and director of the interactive journalism program and the new business models for news project at the City University of New York's Graduate School of Journalism. Make sure to follow Jeff on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #271 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven buzzmachine cast of dads cc chapman chris brogan christopher s penn city university of new york cuny david usher digital dads digital marketing facebook facebook group graduate school of journalism hugh mcguire in over your head interactive journalism program itunes jeff jarvis julien smith librivox managing the gray marketing marketing over coffee media hacks new business models new marketing labs news project online social network podcast podcasting pressbooks public parts six pixels of separation social media 101 social media marketing trust agents twist image what would google do

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #270 - No BS Social Media With Jason Falls

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Sep 11, 2011 45:38


Welcome to episode #270 of Six Pixels Of Separation - The Twist Image Podcast. Jason Falls is a New Media pro. He's proud to call himself a Social Media Consultant and he is, without question, one of the names you'll often hear bandied around when it comes to the best people to follow on Twitter or one of the better Bloggers to read. His Blog is called, Social Media Explorer, but he also runs an online training community called, Exploring Social Media. This week, his first business book, No Bullshit Social Media, was published (the book was co-written by Erik Deckers). He's been on the show before and it's always a good time. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #270 - Host: Mitch Joel. Running time: 45:37. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. This week we're in conversation with Jason Falls. Social Media Explorer. Exploring Social Media. Jason's book is, No Bullshit Social Media, co-written with Erik Deckers. Make sure to follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #270 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing erik deckers exploring social media facebook facebook group hugh mcguire in over your head itunes jason falls julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs no bullshit social media online social network podcast podcasting pressbooks six pixels of separation social media 101 social media explorer social media marketing trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #269 - Beancasting With Bob Knorpp

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Sep 5, 2011 49:08


Welcome to episode #269 of Six Pixels Of Separation - The Twist Image Podcast. If you have never heard an episode of The Beancast podcast with Bob Knorpp, stop listening to this and pop over to check out (at least) one of his episodes. Along with being a writer for Ad Age, Knorpp's Beancast is a staple in the advertising industry news diet. Each week he grabs a handful of very diverse advertising luminaries and digs down deep into the current hot topics (I've had the pleasure of being a guest on a handful of episodes - the non-luminary ones, no doubt). In this episodes we discuss everything from the merits of audio podcasting to the current state of advertising and if true marketing integration is happening or if we're still stuck in a world filled with sucky 30-second spots. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #269 - Host: Mitch Joel. Running time: 49:07. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. This week we're in conversation with Bob Knorpp from The Beancast. He also writes for Ad Age. You can also follow Bob on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #269 - Host: Mitch Joel. Tags: ad age advertising bite size edits blog blogging blue sky factory bob knorpp book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing the beancast trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel

Welcome to episode #268 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #39 of Media Hacks. Joining me for this chat is both Chris Brogan and C.C. Chapman. We tackle a whole bunch of topics, but mostly meander through the resignation of Steve Jobs from Apple and what this means to technology and marketing. We then segue into Chris' new book, Google+ for Business: How Google's Social Network Changes Everything and our conversation goes into a whole bunch of different places about individuals online, the new media and how we're constantly grappling with value, business and making it all connect. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #268 - Host: Mitch Joel. Running time: 55:39. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. This is episode #39 of Media Hacks and it features:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Not present... Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #268 - Host: Mitch Joel. Tags: advertising apple bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group google plus for business hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing steve jobs trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #267 - Fix Your Meetings With Al Pittampalli

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Aug 21, 2011 40:34


Welcome to episode #267 of Six Pixels Of Separation - The Twist Image Podcast. Several weeks ago, I published a Blog post titled, Your Meetings Suck. The Blog post was based on a conversation I had with Al Pittampalli. Pittampalli is the author of Read This Before Our Next Meeting (published by Seth Godin's The Domino Project powered by Amazon). It's a great book that looks at one of the biggest problem facing the corporate world on a daily (and hourly) basis: death by meeting. Pittampalli is on a mission to change that. He believes that meetings can (and should) be used in much more constructive ways. I'm not sure about you, but I couldn't agree more. If you spend your days locked in meeting after meeting, this Podcast is for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #267 - Host: Mitch Joel. Running time: 40:33. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #39 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Al Pittampalli. Check out Al's first book, Read This Before Our Next Meeting (published by Seth Godin's The Domino Project). You can also follow Al on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #267 - Host: Mitch Joel. Tags: advertising al pittampalli amazon bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks read this before our next meeting seth godin six pixels of separation social media 101 social media marketing the domino project trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #266 - Jaffe And Joel #16 (Across The Sound 16.20)

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Aug 15, 2011 64:53


Welcome to episode #266 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #16.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 16th conversation (or, as I like to affectionately call it, Across The Sound 16.20), and this one focuses on the giants of Social Media... and what that really means. What does an expert look like? (do you know the saying: "if it walks like a duck and quack likes a duck..."?) and what does the future hold for integrated marketing solutions? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #266 - Host: Mitch Joel. Running time: 1:04:53. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #39 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on Social Media Experts and the power of integrated marketing solutions. I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #266 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #265 - Journalism And The New Media With Jay Rosen

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Aug 7, 2011 44:43


Welcome to episode #265 of Six Pixels Of Separation - The Twist Image Podcast. My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. There are few who are looking at Journalism and the New Media with a sharper eye than Jay Rosen. I'm a huge fan. Rosen teaches journalism at New York University, where he has been on the faculty since 1986. He is the author of PressThink, a blog about journalism's ordeals in the age of the Web, which he launched in 2003. In 1999, Yale University Press published his book, What Are Journalists For?, which was about the rise of the civic journalism movement. In July 2006 he announced the debut NewAssignment.net, his experimental site for pro-am, open source reporting projects. The first one was called Assignment Zero, a collaboration with Wired. A second project was OffTheBus with The Huffington Post, for which he served as co-publisher with Arianna Huffington. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #265 - Host: Mitch Joel. Running time: 44:43. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  I'm even on Google +! Six Pixels of Separation the book is now available. Episode #39 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Jay Rosen. Jay's Blog is PressThink. HIs book is called, What Are Journalists For? If you're not following Jay on Twitter, you are really missing out. This weeks music: David Usher. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #265 - Host: Mitch Joel. Tags: arianna huffington assignment zero blog blue sky factory business book cc chapman chris brogan christopher s penn content rules david usher digital dads escape velocity facebook google plus hugh mcguire human business works iambik in over your head itunes jay rosen journalism julien smith librivox linkedin man on the go managing the gray marketing marketing over coffee media hacks new marketing labs new media new york university newassignment offthebus podcast pressbooks pressthink publisher the huffington post third tribe marketing trust agents what are journalists for wired yale university press

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #264 - Power, Influence And The Social Web With Mark W. Schaefer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jul 31, 2011 59:29


Welcome to episode #264 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog just published his first business book, The Tao of Twitter, so beyond a conversation about why the world needs another book about Twitter, we also spent a boatload of time discussing and dissecting power, influence and the Social Web. While you may have read or heard about this topic before, the landscape continues to evolve and we dive much deeper (well beyond the value of Klout scores and the ROI of a Facebook "like") into the murky waters of presumed compliance and more. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #264 - Host: Mitch Joel. Running time: 59:28. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  I'm even on Google +! Six Pixels of Separation the book is now available. Episode #39 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Mark W. Schaefer. Mark's Blog is: Grow. Follow Mark on Twitter. Buy Mark's new book, The Tao of Twitter. This weeks music: David Usher. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #264 - Host: Mitch Joel. Tags: advertising awaken your superhero bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group grow blog hugh mcguire in over your head itunes julien smith librivox managing the gray mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy the tao of twitter trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #263 - Anything You Want With Derek Sivers

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jul 24, 2011 50:59


Welcome to episode #263 of Six Pixels Of Separation - The Twist Image Podcast. How far would you go to get something done? Derek Sivers was an independent artist trying to sell his CDs online back in 1998. None of the big online retailers of music would sell his music. He wasn't on a major label and he wasn't a "known" entity. Instead of sulking about it, Sivers went out, bought a book on Web programming, turned to page one and started to figure out - on his own - how to build a website and integrate it with a merchant account. This led to creation of CD Baby - which quickly grew to become the largest seller of independent music and artists in the world. In 2008, Sivers sold CD Baby for $22 million. Most recently, he released his first business book, Anything You Want, on Seth Godin's The Domino Project book publishing imprint. It's an amazing and candid look at what it takes to create a great company (and it's a powerful story for all Marketers to hear). This past week, I published the Blog post, Anything You Want, and some of the quote were culled from this chat with Sivers. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #263 - Host: Mitch Joel. Running time: 50:59. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  I'm even on Google +! Six Pixels of Separation the book is now available. Episode #39 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Derek Sivers - founder of CD Baby. Derek's first business book is called, Anything You Want. Anything You Want was published by Seth Godin's The Domino Project. You can also follow Derek on Twitter. Make sure to check out his Ted Talk: How To Start A Movement. My business column on Derek: Anything You Want. This weeks music: David Usher. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #263 - Host: Mitch Joel. Tags: advertising anything you want awaken your superhero bite size edits blog blogging blue sky factory book oven cast of dads cc chapman cd baby chris brogan christopher s penn david usher derek sivers digital dads digital marketing facebook facebook group how to start a movement hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks seth godin six pixels of separation social media 101 social media marketing strategy ted talk the domino project trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel

Welcome to episode #262 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #38 of Media Hacks... and, we're back! Chris Brogan, Hugh McGuire and I dig deep into Google + - the new online social network from Google that has over 10 million users in under two weeks and over one billion items shared. We look at what this new entry into Social Media means to Facebook, Twitter, business and beyond. If you're curious about Google + and the ever-changing landscape of our digital lives, I highly recommend you take a listen to this episode of Media Hacks. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #262 - Host: Mitch Joel. Running time: 53:48. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  I'm even on Google +! Six Pixels of Separation the book is now available. This is episode #38 of Media Hacks (finally!) and it features:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. Hugh McGuire - LibriVox - iambik audio - PressBooks. No-shows this episode (so weak!): C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. This is the Google + conversation. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #262 - Host: Mitch Joel. Tags: advertising awaken your superhero bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group google plus hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

Best Podcasts on GigaDial Public
SPOS #262 - Media Hacks #38

Best Podcasts on GigaDial Public

Play Episode Listen Later Jul 18, 2011


Welcome to episode #262 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #38 of Media Hacks... and, we're back! Chris Brogan, Hugh McGuire and I dig deep into Google + - the new online social network from Google that has over 10 million users in under two weeks and over one billion items shared. We look at what this new entry into Social Media means to Facebook, Twitter, business and beyond. If you're curious about Google + and the ever-changing landscape of our digital lives, I highly recommend you take a listen to this episode of Media Hacks. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #262 - Host: Mitch Joel. Running time: 53:48. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. I'm even on Google +! Six Pixels of Separation the book is now available. This is episode #38 of Media Hacks (finally!) and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. Hugh McGuire - LibriVox - iambik audio - PressBooks. No-shows this episode (so weak!): C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. This is the Google + conversation. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #262 - Host: Mitch Joel. Tags: advertising awaken your superhero bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group google plus hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #261 - White Belt Marketing With Christopher S. Penn

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jul 11, 2011 29:00


Welcome to episode #261 of Six Pixels Of Separation - The Twist Image Podcast. Christopher S. Penn is a deadly weapon... and I mean that in the kindest sense of the saying. Yes, he's a practicing Martial Artist, but he's a more dangerous Marketing weapon. He's that rare breed of deeply tech savvy professional combined with an understanding of Marketing that will make your head spin. His full-time job is at Blue Sky Factory, but he's also one of the co-founders of PodCamp, co-host (with John Wall) of the great Podcast, Marketing Over Coffee, and a very passionate Blogger at Awaken Your Superhero. More recently, he self-published his first business book, White Belt Marketing, with the hopes of helping those entering the Marketing realm to think differently about what Marketing means in this day and age. And yes, he's also an active participant in our Media Hacks Podcast (when we get around to them!). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #261 - Host: Mitch Joel. Running time: 28:59. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Christopher S. Penn about his new business book, White Belt Marketing. Read Chris' Blog, Awaken Your Superhero. Follow Chris on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #261 - Host: Mitch Joel. Tags: advertising awaken your superhero bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes john wall julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcamp podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image white belt marketing

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #260 - Jaffe And Joel #15 (Across The Sound 15.20)

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jul 3, 2011 58:18


Welcome to episode #260 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #15.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 15th conversation (or, as I like to affectionately call it, Across The Sound 15.20), and this one focuses on Twitter and how brands, individuals and people in power are using it, abusing it, screwing it up or getting it perfectly right. Yep, you guessed it, it's a mixed bag of emotions and dissent. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #260 - Host: Mitch Joel. Running time: 58:17. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on Twitter, Social Media, celebrities and people in power. I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #260 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #259 - Accidentally Creative With Todd Henry

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jun 26, 2011 35:32


Welcome to episode #259 of Six Pixels Of Separation - The Twist Image Podcast. What is creativity? Are some people more creative than others? Can you force creativity? Is there a technique that can make you more creative? Is it possible to always be creative at work? Does the best creativity happen when you're on a forced deadline or does creativity take time? These are the mysterious questions than many of us in Marketing have (I know I do). Thankfully, there are people like Todd Henry to help us dig in and find some answers. Todd is the author of the forthcoming business book, The Accidental Creative - How To Brilliant On A Moment's Notice. He also has a Blog by the same name. In this episode, we tackle these questions and many others. If you're a creative (and who isn't?), please take a listen. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #259 - Host: Mitch Joel. Running time: 35:31. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Todd Henry. Todd is the author of the forthcoming business book, The Accidental Creative - How To Be Brilliant At A Moment's Notice. Todd's Blog is, Accidental Creative. You can also follow Todd on Twitter. This weeks music? A new surprise from David Usher. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #259 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy the accidental creative todd henry trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #258 - Creating A Digital Impact With eMarketer's Geoff Ramsey

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jun 19, 2011 44:53


Welcome to episode #258 of Six Pixels Of Separation - The Twist Image Podcast. eMarketer consistently offers up fascinating information and stats on the Digital Marketing industry. Geoff Ramsey is both the co-founder and CEO of eMarketer and someone I have known for many, many years. He recently released his first business book, Digital Impact - The Two Secrets to Online Marketing Success (which he co-authored with Vipin Mayar). If you're looking to get an upper-hand on the digital space, both Ramsey's book and eMarketer are a true treasure trove of marketing goodness. His passion about the industry is electric. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #258 - Host: Mitch Joel. Running time: 44:52. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with eMarketer's Geoff Ramsey. His first business book is Digital Impact - The Two Secrets to Online Marketing Success with Vipin Mayar. You can follow Geoff on Twitter. This weeks music? A new surprise from David Usher. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #258 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital impact digital marketing emarketer facebook facebook group geoff ramsey hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image twitter vipin mayar

Best Podcasts on GigaDial Public
SPOS #257 - The Extinction Of The Marketing Dinosaur With Avinash Kaushik

Best Podcasts on GigaDial Public

Play Episode Listen Later Jun 16, 2011


Welcome to episode #257 of Six Pixels Of Separation - The Twist Image Podcast. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? This was the question that Avinash Kaushik and I discussed this passed week while we were both speaking at The Art of Marketing event in Vancouver (which also featured Gary Vaynerchuk, Guy Kawasaki, Bill Taylor and Ron Tite). Avinash - the Digital Marketing Evangelist for Google and bestselling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 is a regular on this show (and a close friend). His perspectives are always fresh and direct. As usual, he holds no punches. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #257 - Host: Mitch Joel. Running time: 46:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Avinash Kaushik. Recorded live at The Art of Marketing that also featured: Bill Taylor, Gary Vaynerchuk, Guy Kawasaki and Ron Tite. Blogger at: Occam's Razor. Author of: Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Digital Marketing Evangelist for Google. Avinash's start-up: Market Motive. You can follow Avinash on Twitter too. This weeks music? A new surprise from David Usher. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #257 - Host: Mitch Joel. Tags: advertising avinash kaushik bill taylor bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group gary vaynerchuk guy kawasaki hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting pressbooks ron tite six pixels of separation social media 101 social media marketing strategy the art of marketing trust agents twist image web analytics web analytics 20 web analytics an hour a day

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #257 - The Extinction Of The Marketing Dinosaur With Avinash Kaushik

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jun 12, 2011 46:36


Welcome to episode #257 of Six Pixels Of Separation - The Twist Image Podcast. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? This was the question that Avinash Kaushik and I discussed this passed week while we were both speaking at The Art of Marketing event in Vancouver (which also featured Gary Vaynerchuk, Guy Kawasaki, Bill Taylor and Ron Tite). Avinash - the Digital Marketing Evangelist for Google and bestselling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 is a regular on this show (and a close friend). His perspectives are always fresh and direct. As usual, he holds no punches. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #257 - Host: Mitch Joel. Running time: 46:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Avinash Kaushik. Recorded live at The Art of Marketing that also featured: Bill Taylor, Gary Vaynerchuk, Guy Kawasaki and Ron Tite. Blogger at: Occam's Razor. Author of: Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Digital Marketing Evangelist for Google. Avinash's start-up: Market Motive. You can follow Avinash on Twitter too. This weeks music? A new surprise from David Usher. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #257 - Host: Mitch Joel. Tags: advertising avinash kaushik bill taylor bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group gary vaynerchuk guy kawasaki hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting pressbooks ron tite six pixels of separation social media 101 social media marketing strategy the art of marketing trust agents twist image web analytics web analytics 20 web analytics an hour a day

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #256 - Developing A Sustainable Strategy With Geoff Livingston

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jun 5, 2011 46:20


Welcome to episode #256 of Six Pixels Of Separation - The Twist Image Podcast. Geoff Livingston just released his sophomore business book, Welcome To The Fifth Estate. His first book, Now Is Gone, was way ahead of the curve in terms of introducing Social Media and Digital Marketing to the greater masses, and his newest book looks at how to create sustainable and powerful Social Media strategies. Geoff also has a passion for making a difference, and it's that bridge between social causes and Social Media that truly keep him and his company (Zoetica) energized. This is Geoff's second appearance on the Podcast (his first is right here: SPOS #164 - Buzzing With Geoff Livingston). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #256 - Host: Mitch Joel. Running time: 46:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Geoff Livingston. His sophomore business book is called, Welcome To The Fifth Estate. HIs first book is called, Now Is Gone. His company is Zoetica. Follow Geoff on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #256 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group geoff livingston hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs now is gone online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image welcome to the fifth estate zoetica

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #255 - Get A Better Salary With Jim Hopkinson

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later May 29, 2011 47:41


Welcome to episode #255 of Six Pixels Of Separation - The Twist Image Podcast. Saul Colt (also known as the smartest man in the world) e-introduced me to Jim Hopkinson a few years back (in fact, it was just prior to the launch of my business book, Six Pixels of Separation). Hopkinson is one of the marketing people for Wired Magazine and has a Podcast called, The Hopkinson Report. Over the course of his professional career he became the de facto source for advice on how to negotiate a better salary. Recently, he released his first business book, The Salary Tutor - Learn The Salary Negotiation Secrets No One Ever Taught You. In this fascinating conversation, you'll realize how little energy, practice and thought you put into one of the most important moments of your life. Thanks to Saul, Jim and I have become good friends over the past few years and have had the pleasure of hanging out both online and in-person. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #255 - Host: Mitch Joel. Running time: 47:40. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Jim Hopkinson. Wired Magazine. The Hopkinson Report. Salary Tutor. Follow Jim on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #255 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes jim hopkinson julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks salary tutor saul colt six pixels of separation social media 101 social media marketing strategy the hopkinson report trust agents twist image twitter wired magazine

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #254 - Jaffe And Joel #14 (Across The Sound 14.20)

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later May 22, 2011 65:11


Welcome to episode #254 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #14.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 14th conversation (or, as I like to affectionately call it, Across The Sound 14.20), and this one focuses on life after the 30-second spot (not to be confused with the death of the 30-second spot). Reality television, specialty television, cable TV, TV on demand, etc... may well be driving a whole new revival for television advertising (whether the new media folk like it or not). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #254 - Host: Mitch Joel. Running time: 1:05:10. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on marketing and the future of the c-suite. I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #254 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #253 - Don Peppers Looks At The Future Of Marketing

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later May 15, 2011 45:27


Welcome to episode #253 of Six Pixels Of Separation - The Twist Image Podcast. The Marketing industry only has a handful of true innovation legends. Don Peppers is one of them. Along with his business partner, Martha Rogers, they invented the term one-to-one marketing to "illustrate the importance of treating different customers differently." In 1993 they founded their own consulting company, Peppers & Rogers Group, to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make Marketing more effective. They're currently authoring their tenth business book, Extreme Trust (about the new dynamics of competition). My jaw nearly hit the floor a month back when Don left a comment on my Blog (it was one of those, "gee, maybe I should pay more attention to what I publish if thought-leaders like Don Peppers are reading me!"). I reached out to Don to see if he would have an appetite to come on to the show to discuss what he's working on and how the evolution of Customer Relationship Management has changed in our digital and social world. I'm thrilled and honored that he accepted my invitation. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #253 - Host: Mitch Joel. Running time: 45:26. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Don Peppers from Peppers and Rogers Group. One-to-one Marketing Extreme Trust. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #253 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn crm customer relationship management digital dads digital marketing don peppers extreme trust facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing legend marketing over coffee martha rogers media hacks new marketing labs one to one marketing online social network peppers and rogers group podcast podcasting pressbooks six pixels of separation social crm social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #252 - Listening With Stephen Rappaport

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later May 8, 2011 46:02


Welcome to episode #252 of Six Pixels Of Separation - The Twist Image Podcast. Stephen Rappaport works as the Knowledge Solutions Director for the ARF (Advertising Research Foundation). I first heard about Steve when he co-authored the 2007 business book, The Online Advertising Playbook - Proven Strategies and Tested Tactics from the Advertising Research Foundation. He's back with his latest book, Listen First! - Turning Social Media Conversations Into Business Advantage. This is not just another Social Media book. From, Steve's bio: "Listen First! draws upon my decades of experience in listening for market research and for creating listening-based business strategy, services and companies. Listening grabbed me in academia, where I had the good fortune to train under a number of distinguished professors who pioneered media content analysis, and then brought that to business to include in my toolkit for consumer and B2B research, strategy and planning." We often tell brands that they have to listen first, but Steve breaks it down into a much more functional and strategic imperative. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #252 - Host: Mitch Joel. Running time: 46:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Stephen Rappaport from the ARF (Advertising Research Foundation). co-author of, The Online Advertising Playbook. His latest book is called, Listen First! This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #252 - Host: Mitch Joel. Tags: advertising advertising research foundation arf bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox listen first managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing stephen rappaport strategy the online advertising playbook trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #251 - Do The Work With Steven Pressfield

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later May 1, 2011 43:05


Welcome to episode #251 of Six Pixels Of Separation - The Twist Image Podcast. Here's a confession: I'm a procrastinator. My favorite saying used to be: "if it weren't for the last minute, nothing would get done." But that all changed back in 2003 when I read Steven Pressfield's book, The War Of Art. I had known Pressfield as a fiction writer (his best-known work, The Legend Of Bagger Vance, was also a huge Hollywood hit), but as the buzz began surrounding The War Of Art, I not only found myself devouring that book, but being able to look at how I create content in a very different light. People often ask me where I find the time to write books, Blog posts, articles, etc... while still growing Twist Image and having time for a personal life. Well, here's another confession: I internalized and acted on many of things Pressfield talks about in The War of Art. Last week, Pressfield dug deeper into what holds us back from the work we were meant to do by releasing a new business book, Do The Work! (which also happens to be the second release on Seth Godin's new publishing company, The Domino Project). Do The Work! is a quick read and it's more like a manifesto than a work of non-fiction. I was thrilled that Pressfield agree to spend some time talking about creativity and conquering whatever it is that is holding us back. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #251 - Host: Mitch Joel. Running time: 43:08. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Steven Pressfield. His latest book, Do The Work!, was just published on Seth Godin's new publishing imprint, The Domino Project. Pressfield also wrote... The Legend of Bagger Vance. The War of Art. Gates of Fire. Tides of War. Last of the Amazons. The Virtues of War. The Afghan Campaign. Killing Rommel. You can follow Steven on Twitter. Yes, Do The Work! is free via Kindle. You can read my full article about Steven Pressfield here: Do The Work! This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #251 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing do the work facebook facebook group gates of fire hugh mcguire in over your head itunes julien smith killing rommel kindle last of the amazons librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks seth godin six pixels of separation social media 101 social media marketing steven pressfield strategy the afghan campaign the domino project the legend of bagger vance the virtues of war the war of art tides of war trust agents twist image twitter

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #250 - Anniversary Upside Down With Mark W. Schaefer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Apr 24, 2011 59:35


Welcome to episode #250 of Six Pixels Of Separation - The Twist Image Podcast. I've never been one for acknowledging anniversaries in the digital channels (things like x amount of blog posts, podcasts or how many followers I have on Twitter). To be honest, I'm not even sure that having 250 episodes of a Podcast is all that big of a deal or something worth noting (I'm not keeping count - just having fun having weekly conversations about Marketing with some of the smartest people on the planet). Thankfully, Mark W. Schaefer over at Grow thought it was something worthy of mentioning and came up with the idea of interviewing me for this 250th episode. Admittedly, I was hesitant at first, but figured it could be fun to have the tables turned or to turn this episode a little upside down. Mark has become a good friend over the past while (and we have yet to meet in our "protein forms"!). It was a fun chat all about Marketing and the revolution that has taken place with some thoughts on the evolution as it continues to change. I hope you don't find this episode too narcissistic (it was not the intention). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #250 - Host: Mitch Joel. Running time: 59:34. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. A 250th anniversary chat about me conducted by Mark W. Schaefer from Grow. Check out Mark's new business book, The Tao of Twitter - Changing your life and business 140 characters at a time. Follow Mark on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #250 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group grow hugh mcguire in over your head itunes julien smith librivox managing the gray mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy the tao of twitter trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #249 - Tim Sanders Wants Us All To Be Rich

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Apr 17, 2011 36:13


Welcome to episode #249 of Six Pixels Of Separation - The Twist Image Podcast. If you don't take what you do at work very seriously, Tim Sanders has some thoughts for you. Tim is the former Chief Solutions Officer at Yahoo! and later their Leadership Coach. Since he left Yahoo!, Sanders has been on a journey to become a modern day Napolean Hill or Dale Carnegie. Through the digital channels, speaking and his three best-selling business books (Love Is The Killer App, The Likeability Factor and Saving The World At Work), Sanders is on a mission to make every person - everyday - really think about their purpose and what they're bringing not only to their work, but to the world. HIs newly published book, Today We Are Rich, is meant to foster and develop complete confidence in everything that you do. It's a powerful read and it was a pleasure to catch up with Tim again. If you need a push, this is for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #249 - Host: Mitch Joel. Running time: 36:12. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Tim Sanders. Tim's latest book is called, Today We Are Rich. His past best-selling business books include... Love Is The Killer App. The Likeability Factor. Saving The World At Work. You can also follow Tim Sanders on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #249 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn dale carnegie digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox love is the killer app managing the gray marketing marketing over coffee media hacks napolean hill new marketing labs online social network podcast podcasting pressbooks saving the world at work six pixels of separation social media 101 social media marketing strategy the likeability factor tim sanders today we are rich trust agents twist image yahoo

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #248 - The Art Of Immersion With Frank Rose

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Apr 10, 2011 38:27


Welcome to episode #248 of Six Pixels Of Separation - The Twist Image Podcast. I've been a long time admirer of the journalism that Frank Rose puts out into the world. A long time contributing editor to Wired Magazine, Rose just released his latest book, The Art Of Immersion - How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. Rose always sat at the intersection of technology, new media and entertainment and his latest book pushes the concepts of Digital Storytelling and transmedia even further. If you're interested in Marketing, New Media and the future of advertising, buckle up! And if this content isn't enough, be sure to check out his Deep Media Blog. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #248 - Host: Mitch Joel. Running time: 38:28. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Frank Rose. His latest book is: The Art Of Immersion - How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. His is a contributing editor to Wired Magazine. HIs Blog is called, Deep Media. You can also follow Frank Rose on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #248 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn deep media digital dads digital marketing facebook facebook group frank rose hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy the art of immersion trust agents twist image wired magazine

Six Pixels of Separation Podcast - By Mitch Joel

Welcome to episode #247 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #37 of Media Hacks. It took some time to get this together and the truth is that once we could not make a couple of episodes happen, I wound up dropping the ball and not pushing for more dates to record a show. I'm thrilled we were able to make this happen and hopefully you'll enjoy the output as well. This show was actually recorded on March 25th, 2011 but I needed to get  last week's episode published because both Ian Schafer and I were giving keynote addresses at this past week's Media Bistro Socialize conference in New York City.  This week, you get all of the usual Media Hackers with the exception of C.C. Chapman and Christopher S. Penn. Julien Smith is present so this episode is not safe for work (#earbudswarning). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #247 - Host: Mitch Joel. Running time: 51:55. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. This really is Episode #37 of Media Hacks and it features:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. Hugh McGuire - LibriVox - iambik audio - PressBooks. Julien Smith - In Over Your Head - Co-author of Trust Agents. Not present this week: C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #247 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media bistro media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing socialize strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #246 - Marketing Engagement With Ian Schafer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Mar 27, 2011 47:58


Welcome to episode #246 of Six Pixels Of Separation - The Twist Image Podcast. When I first got interested in online marketing, there were only a handful of others you could turn to for serious professional advice. Along with Bryan Eisenberg and Joseph Jaffe, Ian Schafer was another one of the key people who played an integral part in the evolution of Digital Marketing. Currently, Schafer is the CEO and Founder of Deep Focus - an engagement and innovation marketing agency. Prior to founding Deep Focus in 2002, Schafer was VP of the New Media division of Miramax Films. Named a "Media Maven" by Advertising Age and one of Adweek's "Young Ones", Ian has been featured in Wired, The New York Times, The Wall Street Journal and many more publications. We've been friends for a while and realized that on the eve of sharing the stage at the upcoming Socialize event by Media Bistro in New York City (March 31st - April 1st, 2011), it is high time that we recorded a conversation about Marketing, and how companies should strive to get more out of it. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #246 - Host: Mitch Joel. Running time: 47:57. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature (yes, I'm still holding out hope!):  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Ian Schafer from Deep Focus. Media Bistro's Socialize - Monetizing Social Media. You can also follow Ian on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #246 - Host: Mitch Joel. Tags: advertising advertising age adweek bite size edits blog blogging blue sky factory book oven bryan eisenberg cast of dads cc chapman chris brogan christopher s penn deep focus digital dads digital marketing facebook facebook group hugh mcguire ian schafer in over your head itunes joseph jaffe julien smith librivox managing the gray marketing marketing engagement marketing innovation marketing over coffee media bistro media hacks miramax films new marketing labs new media online marketing online social network podcast podcasting six pixels of separation social media 101 social media marketing socialize strategy the new york times the wall street journal trust agents twist image wired

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #245 - Jaffe And Joel #13 (Across The Sound 13.20)

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Mar 20, 2011 65:21


Welcome to episode #245 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #13.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 13th conversation (or, as I like to affectionately call it, Across The Sound 13.20), and this one focuses on marketing and its role in the c-suite. We invited Jonathan Salem Baskin to join us based on his recent Blog post, Not Another Suit. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #245 - Host: Mitch Joel. Running time: 1:05:20. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature (yes, I'm still holding out hope!):  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on marketing and the future of the c-suite. I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) We invited Jonathan Salem Baskin to join us. Not Another Suit. The Rise Of The Chief Customer Officer. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Dim Bulb. Branding Only Works On Cattle. Bright Lights & Dim Bulbs. Histories of Social Media. Advertising Age. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #245 - Host: Mitch Joel. Tags: advertising advertising age bite size edits blog blogging blue sky factory book oven branding only work on cattle bright lights and dim bulbs cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing dim bulb facebook facebook group flip the funnel histories of social media hugh mcguire in over your head itunes jaffe juice join the conversation jonathan salem baskin joseph jaffe julien smith librivox life after the 30 second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #244 - Gary Vaynerchuk Thanks You

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Mar 13, 2011 33:18


Welcome to episode #244 of Six Pixels Of Separation - The Twist Image Podcast.You can't help but not like and respect the personal brand that Gary Vaynerchuk has created. In just a few short years, he's converted a successful local liquor business into both a retail and online sensation (Wine Library). In the process, he's also managed to turn himself into the person that brands want to speak to when they're looking to understand these many new media channels (his Social Media agency, Vayner Media, continues to grow). His first book, Crush It, was a massive best-seller and his sophomore effort, The Thank You Economy, looks positioned to do the same. Ultimately, Gary is the kind of person that you meet once and then are convinced that you're friends for life. Who better to talk about the new economies where money isn't the driving force? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #244 - Host: Mitch Joel. Running time: 33:17. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature (yes, I'm still holding out hope!):  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Gary Vaynerchuk. Wine Library TV. Crush It - the book. The Thank You Economy. Vayner Media. Cork'd. Cinderella Wine. HIs satellite radio show on Sirius XM is called, Wine & Web. Follow Gary on Twitter. Follow Gary on Facebook. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #244 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn cinderella wine corkd crush it digital dads digital marketing facebook facebook group gary vaynerchuk hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy the thank you economy trust agents twist image vayner media wine and web wine library tv

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #243 - It's Time To Ship With Seth Godin

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Mar 7, 2011 41:45


Welcome to episode #243 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin is a national treasure. He's more than a Marketer's Marketer, he is a business thought-leader and change agent. This past week marked a new chapter in Godin's dynamic career. Rather than take a handsome advance from a major book publisher, the best-selling business book author (each of his 13 published books have been best-sellers and collectively have been translated into more than 30 languages), published his latest effort, Poke The Box, on his own book publishing imprint, The Domino Project (powered by Amazon). Godin is also a professional speaker (he was named one of the top 21 speakers for the 21st century by Successful Meetings Magazine) and entrepreneur (Godin was the founder of interactive marketing company Yoyodyne, which Yahoo acquired in 1998). He currently runs Squidoo.com along with The Domino Project. BusinessWeek magazine called him, "the ultimate entrepreneur for the Information Age," and if you have not read such books as Purple Cow, Permission Marketing, The Dip, Tribes and Linchpin, you are doing a disservice to your professional development and the evolution of your business. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #243 - Host: Mitch Joel. Running time: 41:44. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature (yes, I'm still holding out hope!):  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Seth Godin. Seth's latest book is called, Poke The Box. Poke The Box is the first business book from his new book publishing venture, The Domino Project (powered by Amazon). Seth writes the best business books out there. You can find them all right here. They're all great (seriously). If you don't follow Seth's Blog, you're really missing out! This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #243 - Host: Mitch Joel. Tags: advertising amazon bite size edits blog blogging blue sky factory book oven businessweek cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing domino project facebook facebook group hugh mcguire in over your head itunes julien smith librivox linchpin managing the gray marketing marketing over coffee media hacks new marketing labs online social network permission marketing podcast podcasting poke the box purple cow seth godin seths blog six pixels of separation social media 101 social media marketing squidoo strategy successful meetings magazine the dip tribes trust agents twist image yahoo yoyodyne

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #242 - Marketing Innovation With Edward Boches

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Feb 27, 2011 50:05


Welcome to episode #242 of Six Pixels Of Separation - The Twist Image Podcast. What will it take for there to be true innovation in Marketing? It's not just a question that I kick around at the office, on the Blog or on this Podcast. It's something that Edward Boches grapples with daily. Edward is the Chief Innovation Officer for the advertising agency, Mullen. Mullen was recently celebrated as the #3 agency of the year of Ad Age's Agency A-List. Their work with clients like Zappos and Jet Blue has not only been innovative for it's traditional mass advertising, but because of how the agency works in a completely integrated fashion. Edward also has an amazing Blog called, Creativity Unbound. We first connected during a panel debate over on The Beancast and agreed that we should go toe-to-toe to discuss Marketing, innovation and the future of advertising. The time has come. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #242 - Host: Mitch Joel. Running time: 50:04. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature (yes, I'm still holding out hope!):  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Edward Boches. Edward is the  Chief Innovation Officer at Mullen. Mullen was recently listed #3 in Advertising Age's Agency A-List: Mullen Is No. 3 on the Ad Age Agency A-List. Edward's Blog is called, Creativity Unbound. You can follow Edward on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #242 - Host: Mitch Joel. Tags: advertising advertising age agency a-list bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chief innovation officer chris brogan christopher s penn creativity unbound digital dads digital marketing edward boches facebook facebook group hugh mcguire in over your head itunes jet blue julien smith librivox managing the gray marketing marketing over coffee media hacks mullen new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image twitter zappos

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #241 - Rise Of The Influencer With Valeria Maltoni

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Feb 20, 2011 44:30


Welcome to episode #241 of Six Pixels Of Separation - The Twist Image Podcast. In the early days of online communities, Valeria Maltoni helped build Fast Company Magazine's online community. Since then, Valeria has been a fireball of passion around the arenas of Digital Marketing, Social Media, Online Community and the true power of an online influencer. Her highly popular Blog, Conversation Agent, acts as a hub for many of her peers in the Marketing industry as a "must-read" Blog (it's true for me!). We met many years ago, but never got around to recording a Podcast. Well, the time has come. If you're interested in what it takes to build an online community and how to uncover and nurture your online influencers, then this is the show for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #241 - Host: Mitch Joel. Running time: 44:29. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature (yes, I'm still holding out hope!):  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Valeria Maltoni. Conversation Agent. Follow Valeria on Twitter. Connect with Valeria on Facebook. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #241 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn conversation agent digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image twitter valeria maltoni

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #240 - Man Versus Machine With Stephen Baker

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Feb 13, 2011 39:20


Welcome to episode #240 of Six Pixels Of Separation - The Twist Image Podcast. Stephen Baker has written two amazingly fascinating business book. His latest is titled, Final Jeopardy - Man vs. Machine and the Quest to Know Everything. Starting tomorrow (February 14th, 2011) there will be a special TV event titled, Jeopardy - The IBM Challenge. In these three episodes, IBM's latest supercomputer, Watson, will challenge two of Jeopardy's biggest champions. Who is smarter? Man or machine? have we come to the point in time where artificial intelligence is truly a reality? Baker had unprecedented access to IBM and their development team. It truly is an incredible story for the ages. Baker is also the author of The Numerati and was a former senior editor at BusinessWeek who also helped launched Blogspotting. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #240 - Host: Mitch Joel. Running time: 39:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Can computers programmed by humans outsmart humans? Can computers really think? In conversation with Stephen Baker. Stephen's latest book is called, Final Jeopardy, and it's based on IBM's new supercomputer, Watson. Watson will be challenging two of Jeopardy's best champions in a three-part TV series event titled, Jeopardy - The IBM Challenge, starting February 14th, 2011. Check out Stephen's other book, The Numerati Remember the amazing BusinessWeek Blog, Blogspotting? That was Stephen too (along with Heather Green). You can also follow Stephen on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #240 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blogspotting blue sky factory book oven businessweek cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group final jeopardy heather green hugh mcguire ibm ibm watson in over your head itunes jeopardy jeopardy the ibm challenge julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing stephen baker strategy the numerati trust agents twist image twitter watson

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #239 - The Now Revolution With Jay Baer And Amber Naslund

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Feb 6, 2011 64:56


Welcome to episode #239 of Six Pixels Of Separation - The Twist Image Podcast. If there are two people who continually publish both interesting and though-provoking Blog posts in this day and age of clutter and hype, it is Jay Baer over at Convince & Convert and Amber Naslund over at Brass Tack Thinking (Amber also happens to be a senior executive at Radian6 - the Social Media monitoring company). Most recently, Jay and Amber released their debut business book, The Now Revolution - 7 Shifts to Make Your Business Faster, Smarter and More Social. The two of them are super smart when it comes to businesses, Social Media and what it takes to be competitive in this new world. I'm thrilled that they both agreed to be a part of this episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #239 - Host: Mitch Joel. Running time: 1:04:55. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Jay Baer and Amber Naslund. All about their first (and new!) business book, The Now Revolution. Jay's Blog is: Convince & Convert. You can follow Jay on Twitter. Amber's Blog: Brass Tack Thinking. You can follow Amber on Twitter. Amber also works for Radian6 a Social Media monitoring service. This week's music: New Leaf - Magic Carpet. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #239 - Host: Mitch Joel. Tags: advertising amber naslund bite size edits blog blogging blue sky factory book oven brass tack thinking cast of dads cc chapman chris brogan christopher s penn convince and convert digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes jay baer julien smith librivox managing the gray marketing marketing over coffee media hacks new leaf new marketing labs online social network podcast podcasting radian6 six pixels of separation social media 101 social media marketing strategy the now revolution trust agents twist image twitter

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #238 - Jaffe And Joel #12 (Across The Sound 12.20)

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jan 31, 2011 66:09


Welcome to episode #238 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #12.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our twelfth conversation (or, as I like to affectionately call it, Across The Sound 12.20), and this one focuses on agencies and their true abilities to deliver a strong digital marketing strategy (and yes, this includes the ability to engage with Social Media as well). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #238 - Host: Mitch Joel. Running time: 1:06:09. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on the life and times of a digital marketing strategy. I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. Ad Age - Agency A-List. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #238 - Host: Mitch Joel. Tags: across the sound ad age advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn crayon david usher digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30 second spot managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #237 - All About B2B Social Media Marketing With Paul Gillin And Eric Schwartzman

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jan 23, 2011 45:03


Welcome to episode #237 of Six Pixels Of Separation - The Twist Image Podcast. Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" I feel so strongly that it can, that I considered writing my second book on that, exact, topic, but Paul Gillin and Eric Schwartzman beat me to the punch. This week mark's the launch of their book, Social Marketing To The Business Customer - Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. Both Gillin and Schwartzman are Digital Marketing professionals and veterans (you can see their credentials in the show notes below), so this audio Podcast was a real treat to conduct. If you ever wondered about how B2B can best be used with Social Media for Marketing success, your questions will now be answered. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #237 - Host: Mitch Joel. Running time: 45:03. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Paul Gillin and Eric Schwartzman on Social Media B2B Marketing. Social Marketing To The Business Customer. The New Influencers. Secrets of Social Media Marketing. Joy of Geocaching. Spinfluencer. On The Record. Online iPressRoom. You can follow Paul on Twitter. You can follow Eric on Twitter. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #237 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing eric shwartzman facebook facebook group hugh mcguire in over your head ipressroom itunes joy of geocaching julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks new marketing labs on the record online online social network paul gillin podcast podcasting secrets of social media marketing six pixels of separation social marketing to the business customer social media 101 social media marketing spinfluencer strategy the new influencers trust agents twist image twitter

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #236 - The Histories Of Social Media With Jonathan Salem Baskin

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jan 16, 2011 53:09


Welcome to episode #236 of Six Pixels Of Separation - The Twist Image Podcast. There are few global branding strategist who are like Jonathan Salem Baskin. He's had one of those careers that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan's resume is a who's who of the top brands in the world. Along with that, he is a prolific writer and thinker. We first connected in 2008 when his book, Branding Only Works On Cattle, came out because we share the same editor and publisher (Grand Central Publishing - Hachette Book Group). He then went on to write the book, Bright Lights & Dim Bulbs. Most recently, he has published a fascinating new book titled, Histories Of Social Media (which is a must-read). Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #236 - Host: Mitch Joel. Running time: 53:09. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Jonathan Salem Baskin from Dim Bulb. Branding Only Works On Cattle. Bright Lights & Dim Bulbs. Histories of Social Media. Advertising Age. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #236 - Host: Mitch Joel. Tags: advertising advertising age bite size edits blog blogging blue sky factory book oven branding only works on cattle bright lights and dim bulbs cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing dim bulb facebook facebook group histories of social media hugh mcguire in over your head itunes jonathan salem baskin julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #235 - The New Marketing Landscape With Mark W. Schaefer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jan 9, 2011 55:19


Welcome to episode #235 of Six Pixels Of Separation - The Twist Image Podcast. As I explained last week (more on that here: No Six Pixels Of Separation Podcast This Week), I had an amazing conversation with Mark W. Schaefer from the Grow Blog that covered topics like the power of Klout and the evolution of Marketing, Communications and Blogging in 2010. We even pushed out into this new year and discussed creativity, analytics and what might be in store for Social Media. The Skype line that we connected on sounded great, but there was a technical glitch and the audio file was unusable. Thankfully, Mark agreed to re-record our conversation and this is the result. Between us, this version came out much stronger than our original conversation, and I hope you'll agree. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #235 - Host: Mitch Joel. Running time: 55:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Mark W. Schaefer over at Grow. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #235 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group grow businesses blog hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #234 - The New Small With Phil Simon

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Dec 26, 2010 33:09


Welcome to episode #234 of Six Pixels Of Separation - The Twist Image Podcast. Phil Simon is an IT guy and a small business owner. He just published his third business book, The New Small. We often forget that a small business now has access to many kinds of technology that used to be reserved for major corporations with budgets and infrastructures to make them deliver. The world has changed so much and The New Small looks at the many shifts and advances in technology. Marketers still struggle with technology and IT, and this chat with Phil Simon shines a light on where we're at... and how impressive, easy and accessible it is - if you just open up your eyes. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #234 - Host: Mitch Joel. Running time: 33:09. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Phil Simon - author of the new business book, The New Small. You can follow Phil on Twitter. The Next Wave of Technologies. Why New Systems Fail. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #234 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network phil simon podcast podcasting six pixels of separation social media 101 social media marketing strategy the new small the next wave of technologies trust agents twist image why new systems fail

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #233 - Jaffe And Joel #11 (Across The Sound 11.20)

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Dec 19, 2010 64:50


Welcome to episode #233 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #11.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our eleventh conversation (or, as I like to affectionately call it, Across The Sound 11.20), and this one focuses on mobile, mobile marketing and the new consumer. Is mobile just about texting people to win or about placing smaller banners in iPhone apps? It's much bigger than that. In fact, it might be much bigger than the entire Internet. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #233 - Host: Mitch Joel. Running time: 1:04:49. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on mobile and the connected consumer. I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #233 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn crayon david usher digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #232 - Make Your Presentations Resonate With Nancy Duarte

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Dec 12, 2010 31:15


Welcome to episode #232 of Six Pixels Of Separation - The Twist Image Podcast. I frequently Blog about the power of giving an amazing presentation. When I do Blog posts like that, I often cite Nancy Duarte. Along with running one of the most prestigious agencies, Duarte Design, for helping brands to create better presentations, Nancy is also the author of the recently released, Resonate - Present visual stories that transform audiences. She also authored, Slide-ology, and Blogs frequently on the topic. We finally got around to having a conversation about the state of presentations and her latest book. Here it is. Enjoy the conversation... and please excuse some of the Skype weirdness (it only happens once in a while)... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #232 - Host: Mitch Joel. Running time: 31:15. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Nancy Duarte. Duarte Design. Nancy's new book is called, Resonate - Present visual stories that transform audiences. Her other amazing book is called, Slide-ology. You call follow Nancy on Twitter. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #232 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing duarte design facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks nancy duarte new marketing labs online social network podcast podcasting presentations resonate six pixels of separation slideology social media 101 social media marketing strategy trust agents twist image twitter

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #231 - How To Make Your Content Rule With Ann Handley And C.C. Chapman

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Dec 5, 2010 44:58


Welcome to episode #231 of Six Pixels Of Separation - The Twist Image Podcast. Content Rules is a book whose time has come. It was written by C.C. Chapman and Ann Handley. C.C. you already know. He was instrumental in getting me into Podcasting and along with being a close friend (and a co-host on Media Hacks), he is currently a freelance digital marketing strategist and pushing his new publishing space, Digital Dads. Ann is the Chief Content Officer for MarketingProfs and was one of the co-founders of ClickZ. Content Rules focuses on the importance of content (no, great content!) in a world of Blogs, Twitter, Podcasting, Webinars and more. Prior to the Web, publishing content was an expensive and complex process, now the tools of publishing are cheap, free and easy-to-use. The one component that hasn't changed is that creating valuable content is still as difficult as it ever was, so here is your primer on creating powerful content that connects. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #231 - Host: Mitch Joel. Running time: 44:57. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with C.C.Chapman and Ann Handley about their new business book, Content Rules. You know C.C., he's always here :) Ann is the Chief Content Officer for MarketingProfs. You can follow Content Rules on Twitter. You can follow Ann Handley on Twitter. You can follow C.C. Chapman on Twitter. Grab a free preview of the book, Content Rules, right here: Content Rules - Free Preview. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #231 - Host: Mitch Joel. Tags: advertising ann handley bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn clickz content rules david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee marketingprofs media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #230 - Podcasting About Podcasting With Neville Hobson

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Nov 29, 2010 36:09


Welcome to episode #230 of Six Pixels Of Separation - The Twist Image Podcast. This past week, I wrote a Blog post titled, The Selfish Art of Podcasting. Well, if there's one episode that I can point to as an example of that kind of selfishness, this one would be it. While visiting London for less than 24-hours a few weeks back, I was thrilled to finally meet Neville Hobson in person for breakfast. I've been connected to Neville for almost six years now, but we've never met in our "protein forms" (as I like to call it). Hobson is the co-host (along with Shel Holtz) of the incredible PR and communications Podcast, For Immediate Release - The Hobson & Holtz Report. These two have been producing shows since January 2005 (they're close to publishing episode #575!). They are - without question - pioneers in the business Podcasting space, and Hobson's perspective on all things Social Media and Communications illustrate both his experience and passion for the space. This was also my first attempt at recording a conversation using the HT Recorder iPhone app (I think the results are amazing). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #230 - Host: Mitch Joel. Running time: 36:09. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Neville Hobson. For Immediate Release - The Hobson & Holtz Report. If you're not listening to their Podcast, you are nuts. You can also follow Neville on Twitter. WCG. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #230 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group for immediate release hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks neville hobson new marketing labs online social network podcast podcasting shel holtz six pixels of separation social media 101 social media marketing strategy trust agents twist image wcg

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #229 - How To Win Friends And Influence People (On Twitter) With Mark W. Schaefer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Nov 21, 2010 44:59


Welcome to episode #229 of Six Pixels Of Separation - The Twist Image Podcast. I don't think you should follow back everyone on Twitter who decides to follow you. It didn't seem like a big deal to say it. It turns out it was. Mark W. Schaefer (over at Grow) had a great Blog post titled, Bringing Down The Twitter Snobs, that ran contrary to a post I had published titled, Being A Twitter Snob Is A Good Thing. It's not the first time we've had discourse over a hot topic (in fact, we debated Ghost Blogging right here: SPOS #214 - The Ghost Blogging Debate With Mark W. Schaefer). I like debating Mark. He's not a Social Media Guru - and you know the kind of "guru" I am talking about. He's a professional and an educator with real experience and a great perspective on all things Marketing and Communications. As you can tell by the comments on both of our Blog posts, this is a hot topic. We decided to take the gloves off and discuss it, right here. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #229 - Host: Mitch Joel. Running time: 44:58. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Mark W. Schaefer over at Grow had a great post titled, Bringing Down The Twitter Snobs.  Mark's post had a reference to a Blog post of mine titled, Being A Twitter Snob Is A Good Thing. In fact, his post was so good, that it caused some great conversation in the comment section on both of our Blogs. From there, we figured that it would be best to debate and discuss our discourse about Twitter right here. This is our conversation/debate/agreement/hope for the future. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #229 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group grow hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image twitter snob

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #228 - Jaffe And Joel #10 (Across The Sound 10.20)

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Nov 14, 2010 66:00


Welcome to episode #228 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #10.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our tenth conversation (or, as I like to affectionately call it, Across The Sound 10.20), and this one focuses on the agency of the future. What does the agency of the future look like, how does it charge and how does it change the way we do Marketing, Advertising and Communications? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #228 - Host: Mitch Joel. Running time: 1:06:00. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on the truth behind leveraging your social network for customer service. Some good pre-reading on this: The Agency of the Future. The Agency of the Future is Now the Agency of the Past by Uwe Hook. Innovation + The "Un-Agency". I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #228 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn crayon david usher digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media 101 social media marketing strategy the agency of the future trust agents twist image un-agency uwe hook

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #227 - Pop Culture Meets Nerd Culture With Chris Hardwick

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Nov 8, 2010 26:12


Welcome to episode #227 of Six Pixels Of Separation - The Twist Image Podcast. This past summer, Andy Nulman reclaimed his past and went back to running the world famous Just For Laughs comedy festival. In looking at the line-up, I was pleasantly surprised to see that Chris Hardwick was coming to do some stand-up. Hardwick is a regular host on G4 TV's Attack of the Show, he is also the host of Wired Science TV and has his own awesome Podcast titled, Nerdist (which you should definitely listen to and subscribe to).  We recorded a conversation during the festival, and then my digital recorder broke. I thought all of the recordings were lost, but was pleasantly surprised to have recovered it this afternoon. Hardwick is at the bleeding edge of where pop culture now meets nerd culture and his take on media, advertising and entertainment is well-worth the listen. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #227 - Host: Mitch Joel. Running time: 26:11. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Chris Hardwick. Nerdist G4 TV - Attack of the Show. Wired Science TV. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #227 - Host: Mitch Joel. Tags: advertising attack of the show bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan chris hardwick christopher s penn david usher digital dads digital marketing facebook facebook group g4 tv hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks nerdist new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image wired science tv

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #226 - Amazing Digital Marketing Experiences With Jared Spool

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Nov 1, 2010 43:18


Welcome to episode #226 of Six Pixels Of Separation - The Twist Image Podcast. I last connected with Jared Spool on episode #77 of this Podcast (it has been a while and the world has changed a lot). If you're interested in the Digital Marketing spaces and curious about what makes customers click (literally), there is probably no one better in the world to help you understand how to make that happen than Jared. His company, User Interface Engineering, is known globally as the place to learn about user interface design and beyond. He also happens to be a very funny and enjoyable person to follow on Twitter. Happy Halloween! Here are some real digital treats for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #226 - Host: Mitch Joel. Running time: 43:17. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Jared Spool. User Interface Engineering. Follow Jared on Twitter. Check out some of Jared's presentations on SlideShare. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #226 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing escape velocity facebook facebook group hugh mcguire human business works iambik in over your head itunes jared spool julien smith librivox man on the go managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation slideshare social media 101 social media marketing strategy third tribe marketing trust agents twist image twitter user interface engineering

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #225 - The World Of Macrowikinomics With Don Tapscott

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Oct 24, 2010 33:41


Welcome to episode #225 of Six Pixels Of Separation - The Twist Image Podcast. Every once in a while, you get an opportunity to have a conversation with someone who has, literally, changed the game. This Podcast has had more than a few of those, and here's another big one. Without question, Don Tapscott has seen (and been talking about) the changes that are happening right now. He was writing about technology being a business and global game-changer for over thirty years. His latest book, Macrowikinomics (which he co-wrote with Anthony D. Williams), is already a best-seller (and for good reason). HIs last two books, Grown Up Digital and Wikinomics, are also must-have's. In this episode, we look at everything from the modern printing press to the future of business and education. He even lets us know what he thinks about Google and Apple today. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #225 - Host: Mitch Joel. Running time: 33:40. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with the one and only, Don Tapscott. Co-author (with Anthony D. Williams) of the recently released, Macrowikinomics. He's also the best-selling business book author of books like, Wikinomics, Grown Up Digital and countless other seminal books on technology and society. Small Change by Malcolm Gladwell in The New Yorker. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #225 - Host: Mitch Joel. Tags: advertising anthony d williams apple bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing don tapscott escape velocity facebook facebook group google grown up digital hugh mcguire human business works iambik in over your head itunes julien smith librivox macrowikinomics malcolm gladwell man on the go managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation small change social media 101 social media marketing strategy the new yorker third tribe marketing trust agents twist image wikinomics

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #224 - Building A Referral Engine With John Jantsch

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Oct 17, 2010 28:18


Welcome to episode #224 of Six Pixels Of Separation - The Twist Image Podcast. If you are a small to medium-sized business owner (aka a SMB), then you should be following John Jantsch and his amazing system, Blog, Podcast and best-selling business book called, Duct Tape Marketing. John brings smart, easy and practical marketing tips and strategies to get small business owners to better understand Marketing and its relevance in the growth of a business. He just released his latest book, The Referral Engine, and it's great for businesses of every size (so get it, read it and do what it says). John first joined me on episode #186 of this Podcast, so it's a real pleasure to have him back. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #224 - Host: Mitch Joel. Running time: 28:18. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with John Jantsch (he's back!). His latest book rocks and it's called, The Referral Engine. Check out the Podcast: Duct Tape Marketing Podcast. Check out the Blog: Duct Tape Marketing Blog. Check out the book: Duct Tape Marketing. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #224 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing duct tape marketing escape velocity facebook facebook group hugh mcguire human business works iambik in over your head itunes john jantsch julien smith librivox man on the go managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy the referral engine third tribe marketing trust agents twist image

Six Pixels of Separation Podcast - By Mitch Joel

Welcome to episode #223 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #36 of Media Hacks. We're finally back with a new episode of Media Hacks. Chris Brogan and Hugh McGuire join me for our semi-regular chat about all things media. In this conversation, we look at everything from AOL's acquisition of TechCrunch to the value of data and web analytics. In the mix of that, we hit on the usual topics of publishing, marketing, advertising, mobile, tablets and more. We also have a chat about Yahoo and why they now consider Facebook such a huge competitor. Things are moving fast and faster. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #222 - Host: Mitch Joel. Running time: 50:30. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #36 of Media Hacks happens now and it features:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. Hugh McGuire - LibriVox - iambik audio. Not present: C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. The Gap's new logo. Crowdsource your way to better results! Building a better and different business. News about both Chris' and Hugh's new business ventures. TechCrunch gets acquired by AOL. Then news that AOL may be interested in buying newspapers. Demand Media is interesting. The value and commoditization of content. Publishing on an open platform. The Web is going from punk rock to corporate... nothing surprising there. A discussion about the data and sentiment of content (and where the value is). The Slow People Movement. Are the media companies road-blocking the data and information? The era of the very hard work. Technology is moving things at an even faster pace. Tablet and touch seems to pushing things faster (and harder). Do you grok the mobile world enough? It's a Google world (again). Mobile video is just going up, up and up. Android platform vs. the Apple platform and the tablet debate (rages on). The non-disruption of the tablet. The creator vs. the consumer. Why does Yahoo! considers Facebook their competitor? Check out the movie: We Live In Public. The Internet is real estate and Brogan is starting to invest in land! This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #222 - Host: Mitch Joel. Tags: advertising android aol apple bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn crowdsource david usher demand media digital dads digital marketing escape velocity facebook facebook group google hugh mcguire human business works iambik in over your head itunes julien smith librivox man on the go managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy tablet techcrunch the gap third tribe marketing trust agents twist image we live in public yahoo