Podcast appearances and mentions of jason check

As a property manager, you're familiar with the uncomfortable shuffle when trying to ensure utilities are set up correctly at move-in. What if you could make the whole process easier? In this episode of the Property Management Growth Show, property management growth expert Jason Hull sits down with the founder of Utility Profit, Zac Maurais, to discuss wires, pipes, and signals: Everything you wish you knew about home utilities. You'll Learn [01:48] How Zac Built a $100 Million Business [07:38] Solving Utility Challenges with a Streamlined Tool [15:54] Using Utility Profit to Make Extra Profit [23:26] Integrations and Frequently Asked Questions [30:20] Take Action on The Things You're Avoiding! Quotables “I think the secret to being smart is just being willing to look stupid.” “Done is better than perfect.” “Have a bias for action. Get your hands dirty. Do it yourself.” “ Whatever it is that you think that's holding you back, just start trying to do it.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Zac: It's almost like we're like taking the Yellow Pages and then putting it online or something. Yeah. I mean, it's kind of a wacky problem that we're solving there.  [00:00:08] Jason: So you're single handedly bringing the utility space into the future. So, All right. [00:00:16] Jason: Welcome DoorGrow Property Managers to the Property Management Growth Show. If you are a property management entrepreneur and you want to add doors, you want to make a difference, you want to increase revenue, you want to help others, you want to impact lives, and you're interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager and you just don't know it. DoorGrow property managers love the opportunities, daily variety, unique challenges and freedom that property management brings. Many in real estate think you're crazy for doing it. [00:00:47] Jason: You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. [00:01:13] Jason: I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now let's get into the show and I'm hanging out today with Zac Maurais. Did I say it right?  [00:01:25] Jason: That's right, yes.  [00:01:26] Jason: Hey. All right, cool. It's great to have you on the show. So Zac we're going to be chatting today about wires, pipes, and signals, everything you wish you knew about home utilities. [00:01:38] Jason: I think this will be interesting to our listeners because, you know, we get into this stuff as property management people. So, so Zac before we get into that though, give us a little backstory on you. How'd you get into being an entrepreneur? When did you first figure that out, that you maybe were one and then we can get into why you started this business so that you've got going and tell us, tell everybody about it. [00:01:58] Jason: Cool.  [00:02:00] Zac: Let's do it. Yeah. So, quick intro myself, I live here in Austin, Texas. I've been an entrepreneur now for better part of a decade and a half. Right out of college I started a business it was actually a food delivery business called Favor. We ended up scaling that business to having 50,000 delivery drivers in the state of Texas. [00:02:22] Zac: So it was the second largest employer in the state. And over the course of building it up over a couple of years, we were doing over a hundred million dollars of food sales a year. So sizable company and we sold that to HEB grocery and yeah.  [00:02:38] Jason: And if people don't know, HEB I'm in the Austin area, I'm up in Round Rock. [00:02:41] Jason: But if people don't know HEB. HEB consistently wins the best grocery store awards like in America every year. Like it's always winning.  [00:02:51] Zac: It's kind of amazing. I mean, they are an institution. There's so many small towns across Texas where the only show in town, I would kind of say it's akin to like a Walmart or something like that for a national brand that people would be more familiar with. [00:03:04] Zac: Family run business, been around for a hundred years. So it's cool that it had joined forces with Favor. And learned a lot from doing that company. I mean, at the time that we sold it, we had over 140 corporate employees, designers and software engineers and business intelligence people and salespeople. [00:03:24] Zac: So I'm right there with you, Jason, where I like growth. I like growing things and learning about business and learning about new categories. So as I sold it, I was looking for the next thing to do.  [00:03:35] Jason: So people are clear, Favor, and you can correct me if I'm wrong, but Favor competes with like Instacart and like some of these, it's like a delivery service. [00:03:44] Zac: That's right. So the way that the service worked was, it was like an on demand. It was part of the on demand delivery kind of thing that was happening. The gig economy, you know, people will probably remember Lyft coming out and Uber. There wasn't one for delivery of kind of like fast casual food or groceries yet. [00:04:02] Zac: And we brought that into the market. We had first mover.  [00:04:05] Jason: Oh yeah. So yeah, it's kind of like Uber Eats and, you know, these kind of things.  [00:04:08] Zac: Exactly. So you could tap a button, request a Favor, and then someone would go shopping for you, go pick up some tacos or yeah, run at the grocery store or something like that and bring it to you in 45 minutes or less. [00:04:20] Jason: Got it. And is Favor just a Texas thing?  [00:04:23] Zac: At one point in time we tried to go national expansion, but it was a bit of a wartime thing that was going on. Yeah. A lot of VC dollars getting put in. And we had a very strong Texas brand. We had over a million people in Texas using it. [00:04:37] Zac: Yes. So we said we just doubled down on home base.  [00:04:40] Jason: I mean, Texas is like its own little universe. We've got Favor, we've got HEB, we've got, you know, there's all these things that are just specifically Texas. So if y'all come to Texas, you got to like experience the whole Texas deal. You got to go to an HEB, you got to go to Bucky's, you got to go to all these things, right? [00:04:56] Zac: So yeah, right. When you're here in town for Jason's event, go get yourself some Yeti swag.  [00:05:02] Jason: Yes.  [00:05:02] Zac: And then order yourself a Favor.  [00:05:04] Jason: Yes. There you go. Yeah. Cool. Yeah, and people get really religious about their, you know, things like Yeti. It's like Yeti Mecca. Like people, like my brother-in-law comes into town. He is like, "I got to go to the Yeti store." He's like, just like starry-eyed in there. And I'm like, "why? Why?" Coolers, thermases? I don't know. Cool drinks. Yeah. Yeah. It's a thing. So he like collects them, and then sometimes he's flipping them too. Like there's limited edition things, so. My brother-in-law's name is Jason also, so he might listen to this. [00:05:36] Jason: So Jason, I mentioned you on my podcast, so, all right.  [00:05:39] Jason: Shout out to Jason.  [00:05:41] Jason: Shout out to Jason. So, cool. So Zac, I mean, that's a pretty impressive thing. Not many people can say they built a hundred million dollar, you know, business or had an exit or something like that. So, and then what did you do next? [00:05:55] Jason: Like, you sell this thing, did you lose all meaning and purpose in life and decide to start a new business or what happened?  [00:06:01] Zac: I think that happens with some people, right? You sell it, you have somebody, you're like, "what am I going to do with my life now?" I'm going to take a good thing and somehow it becomes a bad thing. [00:06:09] Zac: But I just, I really like building. And I like the process of entrepreneurship where you talk to people, you try to find a problem and you like go hit a whiteboard, you sketch, it becomes more tangible, and then all of a sudden you can partner with an engineer and make it and then bring it back to the customer. [00:06:26] Zac: And I just like that. It kind of just scratches something in my brain, I think. And something else that's been cool for me on my entrepreneurship journey. I had mentioned that I've been doing it now for a decade and a half and the entire time that I've been working and doing startups, I've been doing it with like my best friend Ben from growing up together. [00:06:45] Zac: We  [00:06:46] Jason: best friend Ben.  [00:06:46] Zac: wen to school in New Hampshire. And it's fun to be able to go on that journey with someone like that.  [00:06:52] Jason: Yeah. That's cool. So you and Ben are still doing stuff together then.  [00:06:55] Zac: Right.  [00:06:56] Jason: Yeah. Third company.  [00:06:57] Zac: Third company now, so.  [00:06:59] Jason: Yeah. Dynamic duo. All right. And so I imagine that you have some complimentary sort of skill sets and challenge each other a bit. [00:07:08] Zac: Yeah, I think our brains have kind of been swapped and became more of the same brain. But the way that I explained it originally was like Ben was the left brain engineer, right? He is going to build out the backend database. He was a civil engineer, so he was just constantly doing math. And then I was more of the, you can kind of see there's some paintings behind me, like I was the artist.  [00:07:30] Jason: The right brain guy. Yeah. Got it.  [00:07:32] Zac: But now it just kind of became one, somewhere between now. He kind of went a little bit more right. I went more left, so.  [00:07:38] Jason: Cool. So bring us up towards the present day. So like, what are you and Ben, you know, getting together and working on? [00:07:45] Zac: Yeah, so I guess the way that we got into the property management industry was we were trying to build some leasing automation tech over the last few years. We had something called Sunroom Leasing, and it was like a platform that would help. With self showings, with different things related to collecting some data from renters about the home. [00:08:05] Zac: We had at one point in time, around 8,000 homes that were leasing across the country for some real estate investment trusts and some large scale property managers. And it kind of turned us on to this like, it had some challenges I think of that scale. And so we ended up realizing that's not what we want to do long term. [00:08:26] Zac: And something that it was like a good ride, but I think we were onto something that could be more scalable and a more acute problem to solve.  [00:08:35] Jason: Yeah, this was like a tuition business. You're learning and paying the price of tuition. Yeah. So you got familiar with the property management industry a bit through that. [00:08:44] Jason: That's right. Figured out kind of your target audience and you probably started to see some different problems you like started scheming with your whiteboard on, so.  [00:08:52] Zac: Yeah, and the problem that we zoomed into was around utility setup. And what we thought was kind of a silly thing was, here it is, it's 2024. [00:09:01] Zac: This was last year that we had launched it. We realized that there wasn't like a Google Maps of utilities. We thought it was silly that you couldn't just type in an address online and then see what's the water, what's the electric, what's the gas, what's the internet? There was no transparency for that. [00:09:20] Zac: And when we looked closer, there's like, you zoom in on water, there's over 20,000 water providers and they have really weird setups, you know, or it could be down just by the neighborhood or the zip code or the, you know, it's just wacky the way that the mapping works. And we thought if we could build out the whole mapping infrastructure, that would be a valuable thing, both for owners of the property that just want to have a more streamlined process, property managers that are doing it every day, and then renters. If you kind of think of this problem of setting up utilities while it's annoying and they have to Google around and make a bunch of phone calls, this is just one problem within a whole, you know, iceberg of other things. It's just the tip, small thing that they're doing a ton of things related to the move. We thought that if we could streamline this, then it could have a broad appeal and be something that we could do nationally and do at a big scale. So, over the last year, what we've done is we've built out that infrastructure to be able to do mapping at scale. [00:10:21] Zac: And we have built a platform that streamlines the process of turning on utilities. We're trying to make the utility on switch and it's a cool tool because the property managers using it can get confirmation that utilities have been set up correctly. And this is helpful for them because, you know, if you don't turn on the electricity and it's the dead of winter, you're probably going to have some problems on your hands with pipes bursting, you know, and things like that. [00:10:48] Zac: So, it's a useful tool in the process.  [00:10:51] Jason: So let's talk about this problem, right? This is super annoying. Like everybody that's moved has had to figure out this weird, you know, puzzle to like, which utility providers are available here? Which internet provider can I use? What are my options? Can I get this cool fiber, you know, thing, can I get this? Is there..? Like what's available? Then they're trying to figure out like water, electric. You're maybe trying to find out from the previous owner or somebody and you're trying to like negotiate all this and then like getting things switched and then the timelines like it's a mess. [00:11:25] Jason: Like it's really annoying and yeah, it's like why do we just deal with this and put up with this? We're living in the age of AI and this AI revolution now and. Why isn't there a better solution to this? It seems like it's just like chaos and confusion. Yeah, so.  [00:11:45] Zac: It is chaos and confusion. Yeah. And people waste so much time doing it and oh god. [00:11:50] Zac: Yeah. And I think as a result, like sometimes people will just make sacrifices where they'll be like, well, I was on this telecom company before. Maybe I'll just go back to them. And then I might miss out on being able to be like, well, I could have had faster internet or a better plan that's cheaper or something If they had just...  [00:12:07] Jason: sure. Yeah.  [00:12:07] Zac: ...known that they had options.  [00:12:10] Jason: Right. You're like, man, I'm still using dial up. And I didn't realize Google Fiber was available here. Yeah, right.  [00:12:15] Zac: Throwing that in an old AOL like.  [00:12:18] Jason: Yes, I remember those days. I was such a nerd. Alright, so yeah, and people may maybe get impatient and they just make some quick decisions. [00:12:27] Jason: You know, and all these companies try to give them incentives like, Hey, if you move, like we'll move it and help you get it set up. And they try to make it seamless, but because they're trying to retain their, you know, the customer, but that might not be in the best interest of the customer.  [00:12:41] Zac: Totally. Yeah. So this we're in the spirit of trying to add transparency into the process, make it more streamlined. And and have a really lightweight tool like, you know, not another app you have to download, but just something that seamlessly fits in the move in process. Okay. [00:12:55] Zac: Integrates really well with the tools that the property manager is already using, you know, just is able to sync, in real time, figure out what are the addresses coming up, and then give the property manager a way to both communicate what the utilities are and then check that they've been turned on. [00:13:16] Zac: And then interestingly, there's a lot of places in the US where these telecom companies are competing. And they spent a lot of money to lay down these fiber optic lines, you know, or copper lines, and they're trying to recoup some of that cost. Yeah. And so they'll pay money for more customers. [00:13:35] Zac: And so we're able to generate revenue and then share that with property managers as an incentive to use the tool.  [00:13:43] Jason: Okay, cool. So what's the name of the tool or this service?  [00:13:46] Zac: It's called Utility Profit.  [00:13:48] Jason: Utility profit. Okay. All right. And it's P-R-O-F-I-T I would assume? Yep, exactly. Not like you're prophesying. [00:13:57] Jason: All right, got it. So Utility Profit, and so this really is solving that challenge to just streamline all that, and there's a financial incentive or benefit for the property manager helping to get these things connected.  [00:14:11] Zac: That's right. That's right. Yeah. And one of the...  [00:14:14] Jason: Win, win, win all the way around win. [00:14:15] Zac: Yeah, exactly. And that's the best type of tool. You know, something that it doesn't just benefit one party, but all the people involved. Yeah. And so, you know, it's exciting there. Now there's people across the entire United States using it. We've been helping thousands of renters per month. [00:14:32] Zac: Just in the last year there's been, I think over 750 property managers using it. Some really big ones with thousands of properties all the way down to people that just have a couple homes in the portfolio. I think the average has about 400 homes and, you know, it's really kind of empowering that we bring something to the world and that fast that many people are using it. [00:14:55] Zac: It's cool to see.  [00:14:56] Jason: Yeah. Cool. So. And Ben's leading the nerds on the team making this all work.  [00:15:02] Zac: Yeah, we're both working closely with engineers and, I mean, it's been a big lift. I mean, we've had to do all sorts of wacky things to be able to like get this data because like I said, it didn't exist. [00:15:12] Zac: I imagine. [00:15:13] Zac: We have to like literally go and draw service maps, you know, that were PDFs on old websites and then, you know, turn them into a structured database. Right. I, you know, pull it up correctly. Yeah.  [00:15:26] Jason: You're just doing this ground level legwork to like get... it's almost like you're transferring old records into a digital format. [00:15:35] Jason: You know? Yeah. So that people could play their MP3s or something. Yeah.  [00:15:38] Zac: It kind of feels like that. It's almost like we're like taking the Yellow Pages and then putting it online or something. Yeah. I mean, it's kind of a wacky problem that we're solving there.  [00:15:48] Jason: So you're single handedly bringing the utility space into the future, so.  [00:15:54] Zac: Yeah. And one thing that we've we've been doing over the last couple months that I think is pretty cool is that there's this whole industry that exists for the multifamily apartment space related to what they call as like fiber as an amenity or fiber to the home. [00:16:11] Zac: Yeah. And so the way it would work on multifamily would be, you know, these big telecoms would say, "Hey, we'll sell you a thousand units of internet and then we'll give you a discount for doing so. And then you can either kind of keep that for yourself or you can, you know, share that with your tenants as a way to help your apartments stand out from other apartments." [00:16:33] Zac: The apartments are i identifiable and also you know, easier for the telecoms to spot. The hard thing about homes is it's this long tail of properties and there hasn't been a good way to aggregate them. I think over the last few years there's been some, you know, real estate investment trusts that have got to scale. [00:16:54] Zac: And so it kind of got these telecom companies thinking, "Hey, maybe I should go you know, sell into this market, see if we can apply the same principles of this program from apartments to single family." But it hasn't yet been done at any sort of significant scale. It's kind of a new concept. Now that we have hundreds of thousands of homes, that we are effectively the on switch for, we're helping to source these deals. [00:17:20] Zac: And we're able to bring, you know, significant discount from retail pricing to property managers and consumers. So we we're adding that as a new program that we're doing. We're calling it like Fiber Ready Homes. So it's a cool thing because we can help property managers identify what portion of their portfolio has the underlying technology at the home to have, you know, hyper fast internet speeds. [00:17:47] Zac: Yeah. And then do all of the enrollment process and the billing process to be able to offer a program like this. And and it's pretty gnarly. Like the average property manager that will turn on this program can make tens of thousands of dollars a year. It's roughly $10 per month per door. [00:18:04] Zac: So if you're a 300 door property manager, this is about $18,000. 18,000 per year that you'd be able to generate. And just, you know, kind of free cash flows for enabling something that the renters want.  [00:18:18] Jason: Right. Just making more money and yeah, I mean, high speed internet also being able to bring that to your units. [00:18:26] Jason: It creates a bigger incentive for people to rent it. I mean, it's definitely something I research before I buy a home or move anywhere. I'm always like, what Internet's available there because my life is going to be happening through this. And a lot of more people working from home, especially since Covid. [00:18:41] Zac: True. Yeah, that's a good point. I mean, I think a lot of renters see internet more important than running water in some ways. I mean, it's like everyone's on Netflix and doing work from home calls. You know, it's just, it's super important for renters.  [00:18:55] Jason: Yeah, absolutely. Yeah. That's interesting. And it sucks though when you like if you rent somewhere and that you only have one option and it's not the option that you really want in that area because sometimes they've negotiated like, oh, it's Comcast cable or something like this, and it's low speed or whatever. [00:19:11] Zac: Yeah, that's right. Yeah. Sometimes you're kind of limited by what lines have been laid, and sometimes there's limited options, but it's cool because now we have these two programs. We have one, which is that one I just explained, and then we have a second one. We call it like a marketplace. So it'll truly show you everything that's available, every single company, every single speed all the details of it and help to facilitate just being able to turn it on a lot easier. [00:19:34] Jason: Got it. How does this work? Like a property manager gets set up in your system, they've got their properties, you know, in this, and then they can figure out the tenants when they're onboarding a new tenant, they're like, "Hey, before we give you keys and move you in, we want to make sure utilities are getting moved over." [00:19:49] Jason: So you help streamline this?  [00:19:51] Zac: That's right. Yeah. So it will connect seamlessly with property managers, property management software. Pull in the active listings that they have, and then it will have triggers around the move in date. So once someone's been approved and you have a move in date that's approaching. [00:20:08] Zac: It will send reminders and say, Hey, you know, you're moving in end of the month, like before you move in, please show that you've turned the electric on so that there's not going to be bill back problems and things like that.  [00:20:20] Zac: So, it handles the communication and then what's pretty cool about the tool too, is it's all white labeled. Utility Profit, it's not, you know, like a tenant friendly name, you know? Yeah. It's really for the property manager. And so, okay. We're just helping to facilitate these things. So it's got the property manager's logo, you know, we're more just the underlying technology, which I think is good because like a renter in the process doesn't want to get handed off to another third party. [00:20:48] Zac: They just want to... [00:20:49] Jason: yeah, "Who are these guys? Why should I trust them? I trust you. I'm working with you," but yeah. Got it. No, I think that's really smart. And so your business model then, your growth strategy really is to leverage and support the property managers.  [00:21:02] Zac: Yeah, exactly. Yeah. We're trying to partner with all the property managers in the single family rental space. [00:21:08] Zac: And you know, last I checked, you know, there's at least five to 10 million homes that are managed by third party property managers. And we want to become the main place where where people used to turn on utilities. And you know, we talked about entrepreneurs and having a big vision earlier in the call. [00:21:26] Zac: You know, I think we're solving an important problem by building this Google Maps of Utilities and also just making a better experience. I think anytime we start a business though, you're kind of thinking about like, okay, "Well if I'm able to pull this off, how could this even be even more significant long term?" [00:21:42] Zac: And one of the things that I've been just thinking about as I've been doing it is you know, today we are helping to connect the dots between these things, but I bet in the not too distant future, maybe a few years out, we'll be responsible for millions of homes in helping to turn on these utilities. [00:21:59] Jason: Yeah.  [00:22:00] Zac: We'll probably want to go down the stack of utilities, you know, instead of just directing you to be going to, you know, XYZ local power source. Maybe they get directed to a company that, similar to how we're able to get discounts on internet because we have so much scale, we could buy energy contracts in deregulated markets and, you know,  [00:22:22] Jason: okay. [00:22:22] Zac: Inch down becoming a utility.  [00:22:24] Zac: Okay.  [00:22:24] Zac: And so, I think it's a, it's an interesting thing.  [00:22:27] Jason: So you're saying maybe there's a potential the property manager could be the utility?  [00:22:32] Zac: We'll be able to help the property manager earn more money... [00:22:35] Zac: yeah. [00:22:35] Zac: ...on this process because we...  [00:22:38] Zac: just more margin [00:22:38] Zac: ...want to direct them to like a utility that we own. And we're able to help them monetize these other things like natural gas and electricity.  [00:22:49] Jason: Got it. Love it. Yeah. You're passing the benefit onto the property manager. So, yeah. That gives them quite an incentive to help you grow this. [00:22:55] Jason: Right. So I love it. So, I mean, this really gives property managers a strong competitive advantage over self-management then. [00:23:03] Zac: Yeah, I think so. You know, I think property managers, they have so many things that they're doing and this is one of those set it and forget it types of tools. You know, it's not something you have to have mastery over and like learn another thing, this is like you get on, you set the thing up, you get the logo added and get it synced to your PM software and then you're done with it and it just kind of is happening in the background and then just notifies you. [00:23:26] Jason: Got it. So the setup is pretty easy and then it makes it a lot easier for the property management team to make sure utilities are getting set up correctly. There's visibility into seeing what's been set up and what hasn't, it sounds like. And you mentioned integrations with property management software, and I know everybody listening's like, "but what about my software? The one I'm using?" Yeah. So what integrations do you guys have set up already?  [00:23:49] Zac: It's all the major ones. So what we find is like AppFolio is popular. Rentvine is becoming more and more popular. You know, Propertyware is another one. Buildium's one that we you know, have in the works too, but yeah, I think most people... [00:24:04] Zac: Rent manager? [00:24:05] Zac: Rent manager, yeah. That's one that we work with too. Yeah. I know there's a lot of options for property managers there, but yeah. [00:24:11] Jason: Very cool. Yeah. So everybody listening there. There you go. So they're like, "oh, he mentioned mine. I'm okay."  [00:24:17] Zac: Yeah, that's right. Yeah it's cool that it, you know, just works in a broad way like that. And it's kind of interesting too that the tool even is able to work you know, even if you don't even have a property management software to figure out some ways to you know, even work in that use case. [00:24:32] Jason: Sure.  [00:24:32] Zac: But most people have software.  [00:24:34] Jason: So as long as you can get the properties like into your system, then...?  [00:24:38] Jason: That's right.  [00:24:38] Jason: Got it. Okay, cool. But if they have those then and you have that connection, then it's, yeah, it'll just streamline things. Makes it even more turnkey.  [00:24:47] Zac: That's right.  [00:24:48] Jason: Got it. Cool. So, all right, so you, what else should people know about this? [00:24:52] Jason: Like what are the big questions property managers have been asking you?  [00:24:55] Zac: I think one question is, you know, how much money I earn from this? You know? Okay.  [00:24:59] Jason: They like, they want to know about the money. Let's talk about the money.  [00:25:03] Zac: So the average property manager will, it's a range of 25 to $40 per move that, that happens. [00:25:10] Zac: It ends up being about 25 to, to $30 on average is what we're seeing across the country. And so I think it's one of those things where it's like nice gravy. What we find is that the average property manager, they're like, "this is nice. I can make some extra money from it." But I think it's like, you know, not enough to go, you know, it just adds to the bottom line a little bit. [00:25:32] Zac: Every little thing. Sure. So the main reason why people use it is the time savings, you know? Absolutely. It's just one last thing to have to worry about. So that's that's what we're seeing as we talk to people.  [00:25:44] Jason: Yeah. Yeah, because I mean, just the amount of time you're paying a team member, if they're like 25 to $35 an hour, for example you know, they might be spending an hour or two here or there just calling, trying to negotiate back and forth with the tenant, get these things set up so. [00:25:59] Zac: Property management some days feels like death by a thousand mosquitoes.  [00:26:04] Jason: Oh yeah. I often joke it's, it can be death by a thousand cuts or it can be a really well oiled systemizable machine, but yeah. [00:26:12] Jason: Yeah, absolutely. So, yeah, it offsets a little bit at the move in cost and then just the time savings. You're not having to pay your team to do all this communication. And you know, speed in onboarding is a real challenge for a lot of companies that are really in a high growth sort of state. [00:26:28] Jason: Like small companies might have a hard time just onboarding 10 units in a month, you know? Yeah. And larger companies, it can be pretty hairy if things aren't well dialed in.  [00:26:36] Zac: Yeah, I think that's a good point. It's all about having the systems in place. So that they scale.  [00:26:40] Jason: Very cool. [00:26:41] Jason: Well, is there anything else you think people should know about utility profit? And then we can get into like, how can they connect and get something like this going?  [00:26:50] Zac: Yeah. So the website's, utilityprofit.com.  [00:26:53] Jason: Okay.  [00:26:53] Zac: And it has some more information about how it works and has has some videos of the actual product. [00:26:59] Zac: You can see what it looks like from the renter's perspective, from your perspective and the dashboard that gives transparency. And and it kind of just walks you through everything about the product. And then there's a way on the website to be able to either book a demo if you have any questions about how something works. [00:27:17] Zac: And then, what we do is we'll just help you do like an onboarding call where we have people connect their PM software, upload a logo, invite their team members, really simple, straightforward process and then and then it's kind of good to go. So it's very streamlined thing. People typically will do it and it'll be live same day. [00:27:38] Zac: It's not like some big heavy lift or something. You just kind of go through this 15 minute process. We help you get it all synced up and then it's good to go.  [00:27:45] Jason: So, there's competition out there, right? Like this is a new thing in the space, but previously there's all these companies that try to, you know, negotiate and be able to pull in money and by being the person that gets people on a certain internet service or gets people and they get these kickbacks from the companies and that's how they make their money. [00:28:03] Jason: How do you feel like utility profits sort of stands out from those and I mean, my guess is you have the database, you have the data, like your ability to streamline. You're not having to go and start doing research and that you're just much faster.  [00:28:17] Zac: Yeah, I think that's exactly it. So there's been this whole category over the last couple years that's called a home concierge. [00:28:25] Zac: Yeah. And it's historically been like a call center model. Yeah. Where a rep will get the address and they'll, on your behalf, Google around, make some calls, you know, go try to set things up. And I think that was a helpful first step, and it seems like the natural thing that, that the industry would've been doing. [00:28:43] Zac: But this is just the natural progression of it, you know, building that database out, making it something that is like, you know, a true streamlined tool for everybody. And and just digitizing it a lot more.  [00:28:57] Jason: This is the future. This is the future. It's the next step. You're going to be a sponsor at DoorGrow Live. [00:29:02] Jason: So make sure, you know, everybody come to DoorGrow Live this year. Our theme this year is innovating the future of property management. And so we're going to be sharing innovative stuff. Innovative new models of pricing, not doing it the same way everybody else has been doing it, like percentage or flat fee. There's a lot of innovation and that's our goal at DoorGrow. We're always trying to figure out what are the most innovative stuff? We've got AI maintenance coordinators, we've got all sorts of stuff that are going to be showcased at this event. So if you don't want to be behind the times and have your lunch eaten by competitors and startups that are savvier and more focused on the future, make sure you come to DoorGrow Live. You're going to want to be there because the people that are at DoorGrow Live are going to be the ones that are getting a head start on these really effective cost, saving new tools, these ideas, they're going to help you have more profit in your business. [00:29:54] Jason: And so, Zac, we appreciate you being a sponsor. We're excited to showcase you and some other tools at our event, so.  [00:30:00] Zac: It's going to be fun. It'll be here right around the corner, so. [00:30:03] Jason: Check it out at doorgrowlive.com, and make sure you get your tickets. And we're going to be talking a little bit more in the future, probably on our podcast here. And just online about some of the cool things that you will get or learn if you come to DoorGrow Live this year in May at the Kalahari Resort in Round Rock, Texas. [00:30:20] Jason: So, cool. Well, Zac, is there anything else you want to share before you go? Parting word of wisdom for entrepreneurs out there that haven't had a hundred million dollar exits and built big giant things and they're just struggling to build their little machine, what would you say to them?  [00:30:36] Zac: I would just say like, whatever it is that you think that's holding you back, just start trying to do it. [00:30:43] Zac: You know? I think a lot of times you build up whatever it is in your head. And you think, "well, I would do it if I had this. Or what if I have to hire this person? Or, you know, I need to have this figured out, or I don't know how this works. Like I'm going to just say no to it." I would just say, just start doing it. [00:31:02] Zac: It doesn't have to be perfect to start. And the more you just take that first step it will become more clear and sometimes, it's harder to see the next 10 steps in front of you, but it's pretty easy to take that first step. So I'd say, have a bias for action. Get your hands dirty. Do it yourself. You have mentioned a lot of these things about AI and how the best companies are using ai. [00:31:25] Zac: We're really leaning into that as an organization. It doesn't matter what people's role is, we're saying. You know, download, ChatGPT three and talk to it. Ask it questions like, you know, there's so many cool resources today. It's the best time to figure things out and do things and and take that first step. [00:31:44] Jason: Yeah. GPT 4.5, we're getting clues of that's dropping and going to be out for everybody soon. And then Grok 3, I've been really geeking out on Grok 3, so it's pretty next level, so, but yeah. Cool. I love the idea. Done is better than perfect. I love the idea of rapid iteration. You know, so many times for those of you that are in the earlier stages of entrepreneurs listening to this, this is great advice because I've seen inside a lot of businesses, a lot of small businesses, and one of the biggest mistakes a lot of them make is they try to make everything perfect before they ship it, before they launch it. "I want to get all my processes dialed in," and they're trying to solve problems they don't even have yet. [00:32:20] Jason: They're trying to solve future problems instead of their current problem. And so rapid iteration really is the secret to growing a business quickly because you learn very fast what does and doesn't work. Just start trying shit. Just do it. Break stuff and you're going to learn way faster and everything's figureoutable, so.  [00:32:39] Zac: Yeah. And in that spirit, it doesn't matter what the thing is, you can always get feedback from it, even if it's not totally built yet, like it can be on a napkin, you know, or it could be the next level of that. But go build the thing in whatever low fidelity way. Yeah. [00:32:55] Zac: And then go talk to your customers about it. And this is going to have different applications for different types of business. because you're going to talk about different things. But you know, maybe you have a new program that you're thinking property owners might want to see, like get their feedback on it. [00:33:10] Zac: Or maybe you want to launch a new website or a new logo or whatever it is. I would just say, it doesn't have to be perfect, bring it but you have to get feedback on it. So definitely go and partner with who it is that is going to see it, and then just talk to them about it and say, "Well, how could this be better? What is this missing? What would be the next thing to do? If you could do anything with this, what would you do?" And, you know, people love to share advice. I mean, I think that's the other thing. Yeah. It's like over the last couple years since I've been doing entrepreneurship, I've been kind of amazed at how many people have been willing to share their time and their advice. [00:33:46] Zac: Yeah. And especially if you get an intro to someone from something. Yeah. You know, I think there's this huge thing of maybe you're afraid to ask for that intro or, you know, have that conversation because it's not perfect yet. I would say, you know, find the ideal person that you want to talk to and then figure out how to work backwards and how to get an intro to them and then have that conversation. [00:34:08] Zac: You know, I think you have to be vulnerable in it because you are going to come across dumb sometimes. You know, people are going to say like, "how did you not know this? Everyone knows this," but like, just lose your ego in that. Be okay with not being okay. And then you're going to feel a lot better because on the other side of it, you're going to learn so much. [00:34:27] Jason: Yeah, I think the secret to being smart is just being willing to look stupid. So, I mean, for sure. Ask the dumb question that you're afraid to ask because you're going to learn way faster. And I really think proximity is power. Like just another reason people should come to DoorGrow Live is I think we attract the most growth oriented property management, business owners in the industry and just being in proximity to all these sort of change makers and people trying new stuff and people experimenting, people willing to invest in themselves and to pay like coaches, like DoorGrow. And then I use all my clients as a mass rapid iteration sort of project. [00:35:05] Jason: Like we're always figuring out more and more stuff and I'm gathering these ideas and so we've got systems in place to just allow us to innovate in this industry a lot faster. And so we're really excited about bringing these kind of things to DoorGrow Live and showcasing it. [00:35:19] Jason: So if you're not part of our program, you're not one of our clients. Come check out the magic at DoorGrow Live. Connect with some of the people there and you might realize you found a home, so yeah, your family might be there. So yeah, entrepreneurs we're different breed of people. We, you know, we take risks, we're willing to try new things, and we're not focused primarily on safety and security. [00:35:39] Jason: We're focused more on fulfillment and freedom and contribution. And so this natural offshoot, entrepreneurs are the most helpful people, especially the healthy ones. When you're in a healthy growth-minded state, you want to benefit and help everybody. You're not gatekeeping information like people are sharing stuff and so yeah, I found the same thing to be true in the high level masterminds, coaches that I work with. [00:36:00] Jason: Like just being around the people in these programs has been probably the biggest benefit more than even learning from the guru or whoever that is sharing stuff sometimes. And so, yeah, proximity.  [00:36:11] Zac: Yeah, I think that's well said. You kind of become an average of the people that you spend most time with. [00:36:15] Zac: So if you're around, you know, someone who's going to be pessimistic about everything, then chances are, not going to try things as much. I mean, that, that was like one of the reasons why I had originally moved from, you know, where I was growing up in New Hampshire. I remember when I was pitching Favor when I was 20 something people were like, "ah, no one's going to pay five bucks for something like that. And how do you know how? You don't know how to code. You can't figure that out. Right? Go get a job like everybody else." And then I kind of moved and found my tribe you know, and in Silicon Valley area and then in Austin, Texas. And then next thing you know, I'm actually doing the thing.  [00:36:53] Jason: I think even if people just come to DoorGrow Live to connect with somebody like you and they can create a relationship with somebody like you or any of the change makers or players that we attract at our event. [00:37:05] Jason: I mean, you've done things that a lot of people would dream of being able to do in business, right. And so come make those connections, come to DoorGrow Live and make some connections because it's going to change your life for sure. So, well Zac, I appreciate you coming on the show. People can connect with your company at utilityprofit.com. [00:37:22] Jason: Do a demo. And it's been great having you here.  [00:37:26] Zac: Hey, thanks so much for having me on Jason.  [00:37:28] Jason: All right, so everybody, if you are struggling to grow your business or you're struggling to deal with operations, reach out to us. Check us out at DoorGrow.com. We would love to have a conversation, see if we might be able to help you with something. [00:37:39] Jason: And that's what we do all day long and we care about our clients. We really want to make sure that everybody succeeds. We only win if you're winning. And so until next time, everybody to our mutual growth, let's all win. Bye everyone. 

It's a special episode, so we're doing things a little different here on a Thursday. We've got the winner of the Divide 200 Allison Powell on the podcast! Allison is also a fellow substack author and I'm so excited she was able to chat about her experience in Southern Alberta. She was a lot of fun to chat with, and it was very insightful to hear her talk about the race.“Then the rain came in. And it just became a real mental battle. I don't think I've ever felt so low in a race. I've wanted to quit maybe a few times. But usually it's just like, “Oh, I'm tired. I wish I could be done. Oh, my legs hurt. It'd be nice to be over.” And this was like, “I think I'd rather be dead than take another step on this race course.”Huge congrats to the amazing Allison Powell, it was awesome to hear her chat about her amazing accomplishment and I hope you enjoy it as much as I did!The Long Run - Coming September 30I'm super excited to be launching “The Long Run” with Chantelle Erickson! We will be premiering the show on September 30, and you can look forward to 5 additional episodes coming out on the last Monday of each month. We are excited to work together and do a bit of a deeper dive with our guests. The shows will be 45 - 60 minutes and we're incredibly excited about our guests. More information to come in the weeks that follow, including some of those guests. Stay tuned!Food Fight FridayOur next episode will come out this week. The latest episode was fun as always. I really like doing this show with Jason:Check out our fun and lighthearted side project and let us know what you think!#Naaksquad - Try it and get 15% offI enjoy the Naak products, even if the sauces took a few tries to grow on me. They get the job done and they don't give me any issues, and isn't that the point? So I applied to be part of the squad to get a discount on the products I plan on using a bunch. Reach out to me if you have any questions and I'll do my best to answer! They give me a referral code, so I'm including that today.If you're gonna check it out, click through this link (CTR15 for 15% off), I appreciate it.Listen where you listenSpotify: Click HereGoogle Podcasts: Click HereApple Podcasts: Click HereMusic by Paolo Argentino from PixabayWe're on the journey to 2,000 subscribers, help us get there!If you enjoy this podcast, I would really appreciate it if you could like, share, subscribe, or comment! I'm trying to make this the best trail running podcast it can be and I certainly appreciate your time. Thank you all and happy trails :) Get full access to Community Trail Running at communitytrailrunning.substack.com/subscribe

“I finish something and then I get to a next level and I'm like ”Oh, well, what else could I do?” I can get a master's degree. Like, oh, I got that. I guess I could get a PhD and I got that. And you know running, it goes like that too. I think I can do a 50k. Oh I did it I wonder what else I could do? I don't start out looking for something big, it's just kind of like okay let's go to the next thing let's do a little more.”Michelle Goldberg loves to push herself and she loves helping others push themselves as well. The psychologist and coach loves trail running and ultras and the way she gets to see what she is capable of. This thirst for continuing to move forward has also led her to co-host a podcast “Let's Run That Again”, where she and her co-host get to interview runners about races that didn't go well. They deep dive into DNF's in order to help people learn and move on.“Some people, they would, you know, death before DNF. But I think in our culture and in our society, the notion of struggling and allowing ourselves to struggle is so looked down upon, which I think is ridiculous because it should just be okay to say, this is hard. I'm trying to figure this out. To be able to sit with it and work through it, that's how we thrive, you know?” Michelle was great to chat with, I hope you enjoy the conversation as much as I did. Make sure to let us know what you think of the episode!The Long Run - Coming September 30I'm super excited to be launching “The Long Run” with Chantelle Erickson! We will be premiering the show on September 30, and you can look forward to 5 additional episodes coming out on the last Monday of each month. We are excited to work together and do a bit of a deeper dive with our guests. The shows will be 45 - 60 minutes and we're incredibly excited about our guests. More information to come in the weeks that follow, including some of those guests. Stay tuned!Food Fight FridayOur next episode will come out this week. The latest episode was fun as always. I really like doing this show with Jason:Check out our fun and lighthearted side project and let us know what you think!#Naaksquad - Try it and get 15% offI enjoy the Naak products, even if the sauces took a few tries to grow on me. They get the job done and they don't give me any issues, and isn't that the point? So I applied to be part of the squad to get a discount on the products I plan on using a bunch. Reach out to me if you have any questions and I'll do my best to answer! They give me a referral code, so I'm including that today.If you're gonna check it out, click through this link (CTR15 for 15% off), I appreciate it.Listen where you listenSpotify: Click HereGoogle Podcasts: Click HereApple Podcasts: Click HereMusic by Paolo Argentino from PixabayWe're on the journey to 2,000 subscribers, help us get there!If you enjoy this podcast, I would really appreciate it if you could like, share, subscribe, or comment! I'm trying to make this the best trail running podcast it can be and I certainly appreciate your time. Thank you all and happy trails :) Get full access to Community Trail Running at communitytrailrunning.substack.com/subscribe

“Lots of women contacting us through Instagram messaging asking “how do they join our group”, which we hadn't really considered or thought about. So we came up with a plan and decided that we just wanted to be this motivational group who had a safe space for people to go out and enjoy the trails, no matter what your ability and support each other. So we created the badass chicks race team.”Tanya Seal-Jones loves doing hard things. She also loves supporting and encouraging other women to do hard things. This helped lead to the Bad Ass Chicks Run Trails group being started. Being part of the group is something Tanya really enjoys, as is the fact she has registered for the Divide 200 starting tomorrow in Southern Alberta. A huge challenge and a chance to push herself into the unknown, it's something she's looking forward to.“One of the girls from the Badass Chicks asked me if I had ever heard of the Divide 200 and I googled it and and thought it looked really fun so I signed up and got in the lottery.”Tanya is also raising money to help animals get vet care, which you can read more about here. She was a lot of fun to chat with, I'm excited to follow her through the insane 200 mile race and I hope you will too. Let us know what you think of the show!The Long Run - Coming September 30I'm super excited to be launching “The Long Run” with Chantelle Erickson! We will be premiering the show on September 30, and you can look forward to 5 additional episodes coming out on the last Monday of each month. We are excited to work together and do a bit of a deeper dive with our guests. The shows will be 45 - 60 minutes and we're incredibly excited about our guests. More information to come in the weeks that follow, including some of those guests. Stay tuned!Food Fight FridayThe latest episode was fun as always. I really like doing this show with Jason:Check out our fun and lighthearted side project and let us know what you think!#Naaksquad - Try it and get 15% offI enjoy the Naak products, even if the sauces took a few tries to grow on me. They get the job done and they don't give me any issues, and isn't that the point? So I applied to be part of the squad to get a discount on the products I plan on using a bunch. Reach out to me if you have any questions and I'll do my best to answer! They give me a referral code, so I'm including that today.If you're gonna check it out, click through this link (CTR15 for 15% off), I appreciate it.Listen where you listenSpotify: Click HereGoogle Podcasts: Click HereApple Podcasts: Click HereMusic by Paolo Argentino from PixabayWe're on the journey to 2,000 subscribers, help us get there!If you enjoy this podcast, I would really appreciate it if you could like, share, subscribe, or comment! I'm trying to make this the best trail running podcast it can be and I certainly appreciate your time. Thank you all and happy trails :) Get full access to Community Trail Running at communitytrailrunning.substack.com/subscribe

“It was just eyeopening and being out there and meeting the community within running is also what got me hooked. So I was in from there.”Liz Myers was into the sport the moment she was introduced to it. It was challenging and the people were inviting. This quickly became a full-blown love of the sport as she ran more and was introduced to trails. Fast forward only a few years and she finds herself coaching athletes and hosting a running podcast. She wants to be around the sport as much as possible and introduce others to it in any way she can. She believes everyone has a story and loves that our sport is made up of so many great people.“I want other people to have the opportunity to share their stories. It could be a back-of-the-pack, mid-pack, elite front runner. I don't care. I don't care how fast you go. I don't care how slow you go. No matter what, we all have a story within how we got into running or during our running.”Liz was great to chat with and it was awesome to turn the mic around on her as she recently had me on her show:Let us know what you think of this latest episode, I hope you like it as much as I do!Thank you Steve!Huge shout out to our latest paid subscriber Steve! It's a massive honour when any of you put your hard earned cash into this thing and I'm so grateful any time you can. So thank you Steve and thank you to all of you for supporting in all the ways that you do. It's so much fun growing this thing with all of you and I'm pumped to keep moving forward. Speaking of…The Long Run - Coming September 30I'm super excited to be launching “The Long Run” with Chantelle Erickson! We will be premiering the show on September 30, and you can look forward to 5 additional episodes coming out on the last Monday of each month. We are excited to work together and do a bit of a deeper dive with our guests. The shows will be 45 - 60 minutes and we're incredibly excited about our guests. More information to come in the weeks that follow, including some of those guests. Stay tuned!Food Fight FridayThe latest episode went up last Friday, I really like doing this show with Jason:Check out our fun and lighthearted side project and let us know what you think!#Naaksquad - Try it and get 15% offI enjoy the Naak products, even if the sauces took a few tries to grow on me. They get the job done and they don't give me any issues, and isn't that the point? So I applied to be part of the squad to get a discount on the products I plan on using a bunch. Reach out to me if you have any questions and I'll do my best to answer! They give me a referral code, so I'm including that today.If you're gonna check it out, click through this link (CTR15 for 15% off), I appreciate it.Listen where you listenSpotify: Click HereGoogle Podcasts: Click HereApple Podcasts: Click HereMusic by Paolo Argentino from PixabayWe're on the journey to 2,000 subscribers, help us get there!If you enjoy this podcast, I would really appreciate it if you could like, share, subscribe, or comment! I'm trying to make this the best trail running podcast it can be and I certainly appreciate your time. Thank you all and happy trails :) Get full access to Community Trail Running at communitytrailrunning.substack.com/subscribe

On today's episode, we have a special guest, Jason Adams. Jason is the founder and president of BEX Sunglasses. BEX is known for its world-class fit and for being the standard in reliable eyewear. I know first-hand the incredible quality of their product because BEX is all that my husband and I wear so I'm so excited to share this conversation with you. Jason shares his knowledge and perspective on the characteristics it takes to build a business, the importance of being a lifelong learner, and the value of a niche audience.    Resources & Links: Art of the Cowgirl: use code JESSIE for 10% off your ticket purchase Episode 14: Building A Strong Leader Reputation with Keith Mundee The Great Game of Business book Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jason: Check out their website Follow on Instagram @bexsunglasses   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! 

This Week in Startups is brought to you by… Lemon.io - Hire pre-vetted remote developers, get 15% off your first 4 weeks of developer time at https://Lemon.io/twist Embroker. The Embroker Startup Insurance Program helps startups secure the most important types of insurance at a lower cost and with less hassle. Save up to 20% off of traditional insurance today at Embroker.com/twist. While you're there, get an extra 10% off using offer code TWIST. House of Macadamias is the next big health trend! Get 20% off your first purchase and a free box of Namibian Sea Salted Macadamia Nuts at houseofmacadamias.com/twist by using code twist20! * Today's show: First up, Sunny Madra joins Jason to demo some new AI tools, including auto-generated articles, social clips, and ChatGPT's newest feature. (3:50) Then, Jason sees pitches from three recent Founder University graduates and invests $25K in one of their startups! (40:33) Time stamps: (00:00) Sunny joins Jason (2:20) The pace of progress in the industry and influx of AI startups (3:50) Sunny demos byword.ai (9:58) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist (11:19) Building a company today and improving LLMs (17:21) Sunny demos Submagic (23:53) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist (25:09)Sunny demos ChatGPT's new Custom Instructions feature (29:40) TWiST's "all-star" summer and brief TWiST history (39:13) House of Macadamias - Get 20% off and a free box of Namibian Sea Salted Macadamia Nuts at https://houseofmacadamias.com/twist by using code TWIST20 (40:33) Jason and Kelly kick off another $25K startup pitch competition! (44:13) Rami pitches Querio.ai (49:18) Batuhan pitches BeforeSunset.ai (59:54) Allen Pitches Semanttic (1:07:03) Kelly and Jason share thoughts, then Jason picks a startup! (1:11:34) Q&A with Jason * Check out byword_: https://byword.ai/ Check out Submagic: https://www.submagic.co Check out Querio.AI: https://www.querio.ai Check out BeforeSunset.AI: https://www.beforesunset.ai Check out Semanttic: https://www.semanttic.com/ Follow Sunny: https://twitter.com/sundeep * Read LAUNCH Fund 4 Deal Memo: https://www.launch.co/four Apply for Funding: https://www.launch.co/apply Buy ANGEL: https://www.angelthebook.com Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt Check out Jason's suite of newsletters: https://substack.com/@calacanis * Follow Jason: Twitter: https://twitter.com/jason Instagram: https://www.instagram.com/jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin * Subscribe to the Founder University Podcast: https://www.founder.university/podcast

“Bah Humbug!” “You'll shoot your eye out, kid!” “Merry Christmas ya old Building and Loans!”  “Yippe Kay Yay, Motherf***er!” ALL the holiday staples are covered as the boys jump back to November 23, 1988 to revisit the Bill Murray holiday comedy SCROOGED as well as their TOP TEN HOLIDAY MOVIES.  Put a little love in your heart with Episode 65 of OPENING WEEKEND!November, 1988: the boys are working off their Thanksgiving dinners and working on their Christmas and Hanukkah lists: “Gremlins” VHS tape for Jason - CHECK. Knock-off Cavarrici pants and gold chain for Dan - CHECK. Penis-shaped pencils from Spencer Gifts and a Wells Fargo Wagon full of Seattle-brewed Semen for Fred - CHECK and CHECK! And don't worry, Dan, Santa's leaving plenty of sweet street-level crack in your stocking this year! (Listen…it'll all make sense. Sort of)Bill Murray may have been the biggest Scrooge of 1988, but he's Tiny Tim compared to Dan being forced to endure Mariah Carey singing holiday classics. And speaking of holiday classics: The boys list off their Top Ten Holiday Movie list - Fred reads his list, confusion ensues. “All I Want For Christmas Is…Jew?” Quick, turn off that episode of “Kate & Allie”, it's time for Episode 65 of Opening Weekend!

On the final episode of season 1 we sit down for an incredible conversation with Jason Wang. Jason shares openly about growing up in poverty, in a neighbourhood where he was exposed to drugs and violence from a very young age. He shares about being subjected to abuse as a child, and about the impact that all of these things had on his life and trajectory. It's easy to see how the result of it all was an aggravated robbery charge that left 15 year old Jason with a 12 year prison sentence.  What is so remarkable about Jason and his story is his resilience and determination throughout his life. Ultimately, this has led him to become entrepreneur in residence for Schmidt Futures. He has created and leads Freeworld, an organization with a mission of bringing high wage careers to millions of returning citizens across America so they can live fulfilling positive lives, prison-free. For more information on Jason: Check out: Freeword Twitter: @JasonWaang For more information on the Field: Instagram: @the.field.podcast Website: thefieldpodcast.com Support the show on Patreon And if you enjoyed this episode, be sure to rate, review, and subscribe!

I`m joined by Dr. Jason Selk, one of the world`s top performance coaches. A counselling and sports psychologist by training, Jason has helped the St. Louis Cardinals baseball team win the World Series in 2006 and 2011, and now trains elite athletes and business leaders to develop mental toughness and perform at their best. Max Out Insights: • Having too many goals can be worse than having none. Instead, it's more productive and efficient to have one goal for each aspect of your life, such as health, career, relationships, community… • Focus on the process, rather than the end result. Focusing on our goals is nice, but the process is what lets us actually achieve them. • When it comes to setting short-term goals, it's important that they are achievable and realistic goals, respectful to their time frame. Max Out Quotes: • “The more you focus on the result, the further you are from achieving it.” • “Done is better than perfect sometimes.” • “Focus your mind on the process, rather than the end result.” • “Knowing what to prioritize, and subsequently deprioritize. Is a major key to success.” • “Our society needs to be focused on the solution.” Connect with Jason: Check his website for all the information regarding the books discussed during the podcast, coaching services and contact info. https://enhancedperformanceinc.com/ and Instagram @jason_selk/

    Nanci Adair joins me today to share her story of helping artistic people through recovery to find independence. She shares what can happen when we start to run our own show and get respectfully picky on which clients we choose to work with. She discusses dealing with family, addiction, and substance abuse issues and reveals how she creates an organic experience with her clients to serve them best. Nanci also discusses running your own business, recognizing your worth as a hypnosis practitioner, and the benefits of working in a niche that you are passionate about.   Want more like this? Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/online-december-2020/   Nanci is a Licensed Psychotherapist, Hypnotherapist, Certified Coach, and the Founder of UKanda Coaching and Counseling Services. Nanci was introduced to hypnosis at the age of 16 by her father, who was studying psychology in a Master's program. She took charge of her own independence and education at an early age to form a career helping others. She previously worked as a Behavioral Change Specialist. Nanci has a Bachelor of Arts degree in Art Education with a minor in Psychology from Long Island University and a Master's degree in Counseling Psychology from Lesley University.   “Bring that creative process forward and really build confidence.” - Nanci Adair   Taking control of your educational journey How Nanci is supporting people who have been subjected to abuse through her artistic talents Nanci's work helping artistic people recovering from addiction and how she leverages their creative processes What we need to modify in conversations about substance abuse and alcohol addiction The discipline of running a business for yourself The benefits of working privately and choosing who you work with The Law of Attraction and creating an audience of the people you want to work with The limitations of the insurance model, recognizing your worth, and building a self-standing practice   Resources Mentioned:   http://worksmarthypnosis.com/298/ Melissa Tiers: Integrative Hypnosis HypnoThoughts ICBCH   Connect with Nanci Adair:   UKanda Coaching and Counseling Services UKanda Coaching and Counseling Services on Instagram UKanda Coaching and Counseling Services on Facebook UKanda Coaching and Counseling Services on Twitter Nanci Adair on LinkedIn     Join our next online certification course… wherever you are in the world! https://worksmarthypnosislive.com/online-december-2020/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/    

Chantelle Neufeld joins me today to share her journey from cult to freedom. She shares how she became a therapist following family losses and her approach to working with clients who have trauma, anxiety, and codependency issues. Chantelle reveals how language patterns can be used for good or evil purposes and shares how hypnotherapists can help clients with social anxiety through IFS Parts Therapy. Chantelle also discusses the importance of building therapist-client rapport and shares what you need to know about working with people who have different belief systems.   Chantelle is the Founder of Mindful Regeneration, a Certified Hypnotherapist, NLP Practitioner, and Trauma Therapist. She is passionate about helping people recover from childhood trauma and was drawn to hypnotherapy and therapeutic work from an early age. Chantelle grew up in a homeschool cult and church cult and later created a group for cult-leavers to share their experiences and begin the healing process.   Want more like this? Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/online-december-2020/   “All humans are continually evolving and changing. The person you were yesterday is not the person you are today.” - Chantelle Neufeld     Building new world views and supporting cult survivors Family deaths and why Chantelle became a therapist How cults use language patterns, pacing and leading, and conditioning What codependency is and how hypnotherapists can help their clients Resolving inner battles and helping clients with social anxiety using IFS Parts Therapy Referrals and why it is vital to choose the clients you work with Creating a marketing strategy using your intuition and inspiration Working with people who have different belief systems   Resources Mentioned:   https://worksmarthypnosislive.com/ Work Smart Hypnosis on Facebook Session #290 – Barry Neale on Parts, Smoking, and Value Feeding Your Demons: Ancient Wisdom for Resolving Inner Conflict by Tsultrim Allione Session #211 – Howard Cooper Ruins a Magic Trick   Connect with Chantelle Neufeld:   Mindful Regeneration Mindful Regeneration on YouTube Mindful Regeneration on LinkedIn Mindful Regeneration on Instagram Mindful Regeneration on Facebook Mindful Regeneration on Twitter Chantelle Neufeld on LinkedIn     Join our next online certification course… wherever you are in the world! https://worksmarthypnosislive.com/online-december-2020/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/  

Funny story. Richard Nongard and I were on a call together talking about hypnosis. Like you do. And the topic got so good, we stopped everything, and recorded this week’s episode.   How can you live hypnotically? What does it mean to stop DOING HYPNOSIS and instead BE HYPNOTIC. We discuss hypnosis without the premise of a direct hypnotic application and explore the side effects that go beyond the personal change aspect of the work. We highlight how many people go into hypnosis without the preposition of becoming a hypnotherapist and how hypnotic communication allows you to become your own best spokesperson for what you do. Richard also shares the importance of hands-on experience with hypnotic phenomena and why hypnosis work should begin with an evidence-based approach.   Want more like this? Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/online-december-2020/   Richard is the Founder of Subliminal Science and Hypnosis Nevada. Richard has more than thirty years of experience as a Certified Professional Hypnotist and trainer. He is the author of best-selling hypnosis books and speaks to millions of people through keynote speeches, workshops, and videos. Richard is also the President of the International Certification Board of Clinical Hypnotherapists and holds a master’s degree in Counseling and a doctorate in Transformation Leadership from Bakke Graduate University.   “Hypnosis is a resource state that is well within the reach of all of us.” – Richard Nongard     Finding peace and calm within stressful situations The goal of self-hypnosis and meditation, and the subconscious automatic response Building rapport and how other professions utilize hypnosis How hypnosis changes people and learning to maximize the moment The value of pre-framing and stacking expectations Examples of living hypnotically and applying the solutions to your life Richard's favorite induction The benefits of incorporating online learning as part of your hypnosis training Breaking away from scripts and rigid protocols to work creatively with your clients Working with an evidence-based approach     Resources Mentioned:   http://worksmarthypnosis.com/296/ https://worksmarthypnosislive.com/ The Tim Ferriss Show - Stan McChrystal Interview Session #237 – Richard Nongard on Hypnosis Research You MUST Know About Derek Chapman Marie Mongan - HypnoBirthing Session #274 – Curtis Ryals on HypnoEthics       Connect with Richard Nongard:   Subliminal Science Hypnosis Nevada ICBCH         Join our next online certification course… wherever you are in the world! https://worksmarthypnosislive.com/online-december-2020/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/

    You know your business can change people’s lives… but don’t yet have the right words to inspire them to take action. Imagine the changes you can create as you empower a few Hypnotic Language Hacks for maximum business effect. Think about what that would create for you…   Today, I share a preview of the first ten episodes of the Hypnotic Language Hacks podcast. This podcast is for business owners, entrepreneurs, solopreneurs, and online marketers. I reveal how the podcast will help you change your business with strategies such as pacing and leading, building rapport, utilizing conversational posture, brand-defining, instant motivation, and video hacks.   It launches Wednesday, October 21. Please visit https://JasonInfluence.com/ right now to subscribe on your favorite platform so the new episodes deliver directly to you!   “It’s all about bringing the principles of hypnotic applications into the business world.” - Jason Linett     Hypnotic Language Hacks Episode Guide:   Aligning your metaphors with a universal story Cause and effect for business influence Pat Flynn on building an audience before making an offer The number one mistake people make in business when building rapport and relationships Making use of conversational posture for influential impulse Park Howell on defining your brand and setting the foundations of business Persuasive questions for business influence How to get in a productive state of mind Four persuasive video hacks that sell       Resources Mentioned:   https://worksmarthypnosis.com/295/ Smart Passive Income Podcast Business of Story Podcast HypnoThoughts       Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Subscribe to Jason’s NEW podcast… HYPNOTIC LANGUAGE HACKS https://JasonInfluence.com/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/  

Juan Acosta joins me today to discuss dental hypnosis and how to connect with dentists and the dental team. Juan shares his perspective as someone working on the inside and shares what you need to know about networking with any medical profession. He highlights why it is advantageous to shift your perception of what you need to know about their world and the benefits of altering your mindset. Juan also shares why it is vital to understand dentists' pain points and issues in conjunction with offering techniques and services that improve dental patient experience and satisfaction.   Join the Hypnodontics Summit! Details online at https://worksmarthypnosis.com/dental/   Juan is a Certified Hypnosis Practitioner and the Founder of Hypnodontist, where he provides hypno-coaching for dental teams and hypnosis professionals. He is the author of the best-selling book Hypnodontics - Ethical Influence: Language for Dental Professionals and the host of The Natural Comfort Specialist Podcast. He speaks at dental and hypnosis events around the country. Since 2013, Juan has worked with thousands of patients and has coached hundreds of dental professionals and hypnotists.   Check out Jason’s new podcast launching October 21: http://HypnoHacks.com/   “When you lead with value first, they are going to be much more interested.” - Juan Acosta   Why you need to recognize the dentist's business motives when networking Understanding the different roles of those working within a dental practice and the opportunities this knowledge presents Strategies to put your services in front of the whole dental team Where to get the information you need to know about dentistry Juan's podcast and the presentations that are part of the free upcoming virtual Hypnodontics Summit Introducing hypnosis and networking techniques for reaching out to dentists Why it is vital to share value and not sell when reaching out to dentists     Resources Mentioned:   http://worksmarthypnosis.com/dental/ Hypnodontics Summit Session #12 – Juan Acosta and Hypnodontics HypnoThoughts     Connect with Juan Acosta:   Hypnodontist Hypnodontics by Juan Acosta Hypnodontist LinkedIn Hypnodontist on Facebook The Natural Comfort Specialist Podcast Juan Acosta on LinkedIn         Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/        

Anthony Serino joins me today to share how the identity factor plays a significant role in creating greater change. He shares why a top-down identity shift is essential and his interesting take on classic strategies. We also discuss the value of having a local networking audience and how to pivot beyond that local network to get a national or international footing. Anthony also shares the benefits of creating online communities and Facebook groups and highlights why you only need to be an expert, not the expert, to find business success.   Anthony is a Board Certified Hypnotist and habit modification expert, and the founder of The Anthony Serino, where he helps clients dramatically change their life, working on issues such as anxiety and weight loss. He is the host of The Identity Factor Podcast, which discusses how to break bad habits, achieve goals, eliminate fear, and find financial and business success. Anthony trained at the University of Toronto under Mike Mandel, as well as with me at Work Smart Hypnosis. He moved from tattoo removalist to hypnotist after successfully achieving weight loss through hypnosis and noticing that his habits and behaviors had changed.   Check out Jason’s new podcast launching October 21: http://HypnoHacks.com/   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com     “Beliefs and perceptions are based on who we are and the story we tell ourselves. When we can shift that, that’s when the magic happens.” - Anthony Serino     Why your marketing skills are as essential as your hypnosis skills Selling the result through stories and metaphors Transitioning to local networking through Zoom and drawing an audience through your elevator pitch Changing perceptions and beliefs through hypnosis and creating a shift at the identity level How to provide value through a podcast and funnel listeners towards your services Conditioning your sales skills through networking groups and Facebook Live Why subtle identity changes are vital and creating a new 'who we are' Why you don't need to be the expert, just an expert that the person is talking to Why hypnotherapists need to show up and ask the right questions     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ Mike Mandel Hypnosis ICBCH Train-The-Trainer BNI Zoom Podcast Network Solutions Stage Hypnosis Center     Connect with Anthony Serino:   The Anthony Serino The Identity Factor Podcast Inside The Identity Factor Facebook Group       Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/      

The COVID-19 pandemic has forced millions of business owners to rethink their strategies and pivot their standard ways of conducting business. The same is true for the hypnosis community. How do we, as hypnosis professionals, continue to serve our clients, provide them with optimal service, and support them through their journey of positive change? Many have decided to pivot to offer online hypnosis sessions, but struggle to shift their in-person techniques to accommodate an online setting.   In today’s episode, I share several strategies you can use for your online hypnosis sessions. I discuss how to adjust the strategies you would normally use in in-person sessions, like setting client expectations, and how they can help your clients achieve the results they desire. I explain why it’s important to make the online hypnosis session as effortless and easy as possible for your clients. I also share how to create the classic induction moment for your clients while working virtually and highlight why I choose to turn the video feed off once an online session has begun.   Check out Jason’s new podcast launching October 21: http://HypnoHacks.com/   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com       “Whoever is the most flexible in the communication... drives the communication.” - Jason Linett       The power of using the classic ‘That’s right’ application in your hypnosis sessions and how it serves as a gratification filter as well as a ‘deepening factor’ The importance of understanding your - and your clients’ Setting client expectations and the importance of giving your clients easy instructions to follow for online hypnosis sessions Creating the classic moment of inductions in an online hypnosis session Implementing the ideomotor setup into your online sessions Why I turn off the video feed with a client once their online session has begun     Resources Mentioned:   http://HypnoFormula.com https://www.worksmarthypnosis.com/power Mike Mandell on Facebook Logitech C920 Webcam SquadCast Blue Yeti USB Microphone AudioTechnica ATR2100 USB Microphone The Swish: An In Depth Look At This Powerful NLP Pattern by Jess Marion https://www.worksmarthypnosis.com/nowonline/ Zoom Video Conferencing         Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/    

Melissa Conkling joins me today to discuss building hypnotic communities and share her experience of accidentally becoming hypnotized and training for a career in hypnosis. Melissa shares her strategies for working with weight loss by creating an identity shift and building confidence to help clients realize that change is possible. She reveals the nuances of running your own Facebook community and building engagement through consistency and adding value. She also shares how her approach builds warm leads organically and her experiences while working online with tools such as Zoom and Facebook Live.   Melissa is a Certified Hypnotist and the Founder of Connecticut Hypnosis, where she helps people achieve their goals and build their confidence, motivation, and mindset through hypnosis. Melissa has a passion for helping people worldwide with weight loss and confidence building. She was first introduced to hypnosis in a hypnotic marketing class when searching for marketing applications to use for direct sales. Melissa is a Licensed Real Estate Salesperson in Connecticut with a 15-year career in residential real estate. Previously, she worked in theatre history and criticism, offering freelance script consulting and dramaturgy. Melissa has a Bachelor of Arts in Theatre from Eastern Connecticut State University and a Master of Arts in Theatre from the City University of New York-Hunter College.   Check out Jason’s new podcast launching October 21: http://HypnoHacks.com/   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com       “It’s all about picking a theme for the group - not necessarily a super-narrowed-down niche, but a theme.” - Melissa Conkling       Why you should recognize and trust the different layers behind a client's issue How unsuccessful dieting can affect confidence and create self-doubt, which overflows into other areas of a client's life Strategies to discover and release limiting beliefs How to build a Facebook group, build rapport, and provide value to generate warm leads Working with clients over Zoom and the benefits of online work How to handle unexpected distractions during online hypnosis sessions Leveraging Facebook Live and ongoing media to drive engagement Doubling down on multiple Facebook groups     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ http://hypnohacks.com/ Connect with Melissa Conkling:   Connecticut Hypnosis Connecticut Hypnosis on Facebook Melissa Conkling on LinkedIn         Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/          

    Barry Neale joins me today to share why it is essential to gather knowledge through good education, a continuation of training, and by putting your hypnosis skills to use. Barry shares insights into how to break out of the perpetual student role to be a professional student while helping others and doing the professional work of hypnosis. He shares the strategies and conversational influence factors necessary in helping someone stop smoking, and why you need to reinforce that the hypnotic process is one part of a bigger system. He describes how he stacks expectations and shifts perspectives through reinforcement, as soon as the session is over. Barry also shares the advantages of putting more value on the work you do, increasing value to the client and the amount of value you receive back.   Barry is a Certified Trainer of Hypnosis and Neuro-Linguistic Programming and the Founder of Hypnosis Essex, where he helps clients stop smoking, overcome trauma, conquer pain, and beat anxiety. He has been studying hypnosis for 40 years and training for 25 years in Accelerated Change Techniques. He became interested in hypnosis at the age of 13 and learned some of the basics from his grandfather as well as by transcribing self-help hypnosis cassettes to learn inductions. Barry started his career working for the Ford Motor Company before working in sales roles in the 80s once again sparked his interest in NLP techniques. He has since become a Master Hypnotist and has taught hundreds of students across the world.   Check out Jason’s new podcast launching October 14: http://HypnoHacks.com/   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com       “Unless you have clients to practice on, you are never going to get good.” - Barry Neale       Why it is crucial to build flexibility through a continuation of training The value of practicing on clients and learning to listen Session pricing and recognizing the value of your service How to use the cost to stop smoking to bring you client's that are ready to change Why it is vital to leverage clients for change and how to make change a must Future pacing and how to reinforce the 'stopped' mindset when a client emerges from hypnosis Barry's marketing strategies, building relationships, and selling the process The basic concept of parts therapy and the tools you need to work with parts conflicts How to find the highest intention behind a behavior and solve an incongruence of parts     Resources Mentioned:   Tad James: NLP Coaching Richard Bandler: The Power of Hypnosis Frogs into Princess by Richard Bandler Gil Boyne Jerry Kein: OMNI Hypnosis Don Mottin: Mottin & Johnson Institute of Hypnosis The Bulletproof Diet by Dave Asprey Reframing by Richard Bandler and John Grinder     Connect with Barry Neale:   Hypnosis Essex Hypnosis Essex on Facebook Hypnosis Essex on YouTube Email: barry@hypnosisessex.com         Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/        

Where we end up in our businesses is not necessarily where we began. Building a strong, sustainable, and profitable business is a journey. There are nuances to running a business, a time to pivot and focus on your niche and a time to scale. Making the right choices at the right time can be the difference between success and failure.   Today, I answer the questions you raised following part 1 of “If I Had to Start All Over”, which placed focus on your media presence, the value first mindset of how we run our businesses, and systemizing what you do to create time to launch something new. I share the strategies you can use for developing interest through social media and reveal how you can determine if there is room for another voice in an already possible crowded environment. I share how you can test market viability and determine if your new idea is something people will want to engage with. I discuss the different ways we can interact with online communities where there are barriers on offering something for sale. I also share the Work Smart Media Triangle, which gives you three steps to ensure you become the expert through serving your audience.   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com     “From day one of all things in your business, work from the mindset of being the expert and not the vendor.” - Jason Linett       Why it is essential to determine if Facebook groups have a no-sales or limited-posting environment before posting value offers The value in taking the role of the expert and not the vendor What is social proof and how you can leverage offering value to find organic growth The Work Smart Media Triangle and three steps to serving your audience How to judge when you should start podcasting and how to determine your audience Testing the market with a small offering How to be the expert your client needs and get value from partnerships Aligning your goals and determining if you should have a Facebook Business or Facebook Personal page       Resources Mentioned:   Session #284 – If I Had to Start All Over https://virginiahypnosis.com/ http://JasonPreview.com/ Karen Gray: Green Mountain Hypnosis Helen Mitas: Hypnofit       Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/      

    Michele Rosenthal joins me today to discuss trauma release and share her passion for helping people resolve their trauma faster and easier. Michele highlights the importance of building a community around a cause related to your business and niche. She shares how she prepares people for client-centered work and the three phases of trauma release. We discuss why it is critical to listen to your client, who will tell you what they need, and allow you to choose the right hypnosis techniques. Michele also shares insights into why she limits conversation about the past and why it is essential to work with clients to help them find and create a new identity.   Michele is the founder of My Trauma Coach, where she works as a trauma recovery specialist and certified hypnosis and NLP practitioner. She is a conference and event speaker, writes an award-winning blog, and has authored three books: Before the World Intruded: Conquering the Past and Creating the Future, Your Life After Trauma: Powerful Practices to Reclaim Your Identity, and Heal Your PTSD: Dynamic Strategies that Work. Michele survived something truly horrific at the age of 13 and experienced undiagnosed PTSD for 30 years. During these years, she experienced multiple body and mind conditions and underwent years of therapy. She recognized that her trauma was an addiction and found trauma release through hypnotherapy. This created a passion for writing about her experiences and ultimately led to a career in hypnosis. Michele has an MFA from the University of Vermont and a BA from the University of Pennsylvania.   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com       “At the basis of trauma, to me, is a trauma addiction that needs to be resolved and an identity crisis that needs to be healed.” - Michele Rosenthal       How the absence of a diagnosis can result in feelings of self-blame Honing in on your niche and offering value to build an online community How Michele tapped into the online global market Why it is vital to have a passion for sharing what you have learned How Michele prepares clients for working together The three phases of trauma release and creating a post-trauma identity The difference between therapy and hypnosis and why Michele limits talking about the past Treating trauma by using a client's neurology in their change work Listening to a client and how to choose the optimal technique that the client will respond to     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ Session #284 – If I Had to Start All Over Smart Passive Income Podcast   Connect with Michele Rosenthal:   My Trauma Coach Book: Before the World Intruded: Conquering the Past and Creating the Future Book: Your Life After Trauma: Powerful Practices to Reclaim Your Identity Book: Heal Your PTSD: Dynamic Strategies that Work My Trauma Coach on Facebook My Trauma Coach on Twitter My Trauma Coach on YouTube Michele Rosenthal on LinkedIn         Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/    

Howard Cooper joins me today to share his marketing epiphany. He shares how you can streamline processes so you are not sending out the same email or doing the same mundane tasks over and over again. He discusses the easy-to-fall-into trap of being too short-term focused, which will prevent you from building a more successful business or global brand. Howard also reveals the tool he uses to streamline all of his processes, the flexible options of this tool, and shares why you should focus on creating the things that you can reuse repeatedly.   Howard is the founder of Rapid ChangeWorks, where he is the rapid change consultant and hypnotherapist. Howard is Britain’s leading rapid change hypnotherapist, focusing on making deep and lasting changes happen quickly. He is the host of the Rapid Change Matters Podcast and has appeared in the media with the BBC, CEO Magazine, and The Daily Telegraph. Previously, he was the lead psychological presenter of Virgin Atlantic’s ‘Flying Without Fear’ course and appeared on Channel 4’s ‘Fear of Flying: Caught on Camera’ documentary.   Get complete access to my hypnosis business library now at https://HypnoticBusinessSystems.com/       “I only want to do stuff if I can reuse it repeatedly.” - Howard Cooper       The all-in-one tool you can use to streamline your processes and save money How to flip the dynamic of your business and position yourself at the end of the funnel How streamlining processes is giving Howard time to create content and build new products Using opt-ins to direct people to booking sessions or purchasing products The flexibility and split testing options offered by Kartra and ClickFunnels Why you should focus on the things that you can reuse repeatedly   Connect with Howard Cooper:   Rapid ChangeWorks Rapid Change Matters Podcast     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ Session #263 – Howard Cooper Goes Online Session #211 – Howard Cooper Ruins a Magic Trick Session #142 – Howard Cooper on Rapid Change Rapid Hypnotic Change with Jason, Linett, Howard Cooper, and Dan Candell Kartra ClickFunnels Session #286 - End of the Funnel Positioning Infusionsoft by Keap Richard Nongard Tim Ferriss           NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/      

You can build your hypnosis business by following philosophies and strategies and refining the things you do. With a new focus on what is bringing people in, you can go after what is driving your business. Building a successful hypnosis business begins by assessing what you can do to serve the client better and get the result the client wants to achieve. Some clients are more motivated than others, so, if you can gauge a client’s readiness to produce change and fit this into a business context, success will follow.   Today, I share why you should position yourself at the end of the funnel where you are the premium service. I share the funnel stages that create a system where appropriate extra steps sit in front of what you do. I discuss the progression from free content on your website to your core service, with the result that the people you speak to are those who are most motivated and ready to make a change. I also share all of the elements you should have on your website pages and how you can structure these to create a persuasive and influential cycle.   Get complete access to my hypnosis business library now at https://HypnoticBusinessSystems.com/     “You owe it to your clients to run a thriving funnel-based business because doing so, you can serve them even better.” - Jason Linett       Why a better run business results in better-served clients Examples of content, which is the first stage of the funnel How to use the lead magnet funnel stage to exchange something for something other than money How to use the tripwire funnel stage to upgrade a client to a low-cost purchase How to earn money while you are acquiring new leads and clients How the funnel stages condition your client for your core offer Why your website should have different pages for each issue The elements to include on your website pages How to create a persuasive, ethical, influence cycle with 'feature, so, benefit, result'       Resources Mentioned:   Session #243 – Jess Marion on Debunking Secondary Gain Geoffrey Ronning - Stage Hypnosis Center Stealth Seminar ClickFunnels Session #270 – Priming with Hypnotic Convincers Anthony Galie Ines Simpson     NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/      

It is crucial to use strategies to serve your clients better and help them make changes in their lives. If you give your client complicated things to do, they are more likely to end up not doing them. So, straightforward strategies are more powerful because your client is more likely to make use of them. This is where self-hypnosis comes to the fore, helping people resolve issues with a new set of suggestions and ongoing strengthening of their skillset. Self-hypnosis allows your clients to reinforce the change on their own, quickly and conveniently.   Today, I share two tips for self-hypnosis and the principles and change protocols based on self-hypnosis. I discuss how intensity, repetition, and anchoring play a part in making behavioral changes and how you can use anchoring to move focus and solve the client’s problem. I share simple strategies for building client compliance and highlight the value of creating a short eight to a ten-minute recording of the change work for your client to use for self-hypnosis and strengthening the change. I also share the pros and cons of portable voice recorders, smartphone voice recorders, and Zoom conference recording, including the options that will remove all post-production tasks, saving time and complexity.   Get complete access to my hypnotherapy training library now at https://HypnoticWorkers.com/     “The way into the problem is also the same way out of the problem.” - Jason Linett       The role of intensity and repetition in making change How to structure a need for a technique while negating a long-term need of that technique Why every client problem is an anchoring issue How to use organic anchoring to shift focus and solve a problem How to compound anchors for ego strengthening and empowering clients How to build compliance and create a yes set Why you should create custom audio programs to supplement the client's process Studio-quality portable voice recorders versus the client's smartphone voice recorder How to use Zoom conference calling to record a short self-hypnosis session       Resources Mentioned:   Spaceballs Roy Hunter Session #4 – The All-Positive Ego Strengthening Zoom H6 6-Track Portable Recorder Zoom Video Conferencing       NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/    

It is one thing to learn how to work more effectively with your clients, but if your business strategy isn't on par, you may never develop a flow of clients to work with. If you are starting your business, it is essential to follow a series of steps to find success. If you have already dipped your toe in the water, you may need to refocus your strategy and goals to build the successful business you envision. You need to know what's going to make your business work and make it massively scalable, from determining if you should be a Jack-of-all-trades or an expert in a niche to understanding the psychology behind the sales process   Today, I share what I would do if I had to start all over. I share why you shouldn’t try to go straight to the sale and instead recognize that unsophisticated buyers first need to understand the value of what they want to buy. I reveal why a strategy of educating and informing will nurture potential clients towards the next step in the selling process. I share how people do business with people and why it is vital to nail your messaging and produce regular free content to build relationships that will become sales-ready. I also stress the importance of focusing your marketing on your micro-niche and follow one course until you find success.   Get complete access to my hypnosis business library now at https://HypnoticBusinessSystems.com/     “They have to move through a journey from know to like, and trust before they will ever buy.” - Jason Linett       The sales process stages of moving a client to a buy status Why you should start with the foundation of visibility to gain credibility, and then profitability How free content and a value-first mindset will create a business for life with raving fans Why frequency and recency are critical components of your content strategy Where to gain visibility in the pain-point of which you are an expert How to position yourself as the micro-niche expert How to nail your messaging for mediums such as Facebook Live       Resources Mentioned:   Session #183 – The Fully-Booked Hypnotist HypnoThoughts Live Dave Elman The Catalyst Induction Stealth Seminar Google Scholar ClickFunnels       NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/    

Everything can change at a moment's notice, and it's easy to fall into the rut of having a false sense of comfort. Perhaps you have left a career you no longer enjoy to change your life, but you have not found your passion within the scope of hypnotherapy. It is vital to find your unique proposition, run your business more efficiently, and have a scalability mindset. You need to know when to scale up your efforts, level up what you are doing, change your business model, and throw a wrench into the system to put your message out to a bigger audience while still maintaining your existing business.   Today, I share what I’m doing right now and the upcoming theme of the podcast episodes that will air during the month of August. I highlight the most significant risks to your business and why you need to assess where you are and where you want to be. I share the role of passion in finding success and the benefits of positioning yourself as the expert within a niche. I also reveal why video media and system automation are crucial in developing your business.   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com     “The greatest risk to ongoing success is comfort.” - Jason Linett       The greatest risks to ongoing success The two things I am most focused on right now and why you should work on the things you are most passionate about Why you need to recognize that you are a media company first How to create an environment where people want to do business with you Using video to position yourself as an expert How to position yourself at the end of your own tunnel and the benefits of automating your systems How to look at where you are now and where you want to go       Resources Mentioned:   Sean Michael Andrews Ines Simpson Roy Hunter Sheila Granger Session #281 - Barbara C Phillips on Medical Hypnosis Richard Nongard HypnoThoughts Live       NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/  

    Barbara C. Phillips joins me today to share how medical hypnosis can help clients with chronic pain and anxiety. She discusses the role of the hypnotist and being there as a resource to take the suffering out of pain. She reveals the strategies you can use to help clients overcome anxiety and self-esteem issues. She shares how the hypnotic process can become the induction instead of a formalized ritual for how it all fits together. Barbara also highlights why it is essential to identify your ideal clients, the clients you will work the best with, and why you should take an evidence-based approach to the work.   Barbara is the owner of Hypnosis Mind Works, where she helps chronic pain sufferers and clients with anxiety. Barbara is a nurse practitioner and became fascinated with hypnosis after getting hypnotic results as a client to overcome a phobia. Barbara’s formal training was through the University of Minnesota and the Minnesota Society of Clinical Hypnosis. She is a certified hypnosis trainer with the ICBCH and holds certificates in Medical Hypnosis, Conversational Hypnotherapy, Integrative Addictions Solutions, and more. Barbara regularly speaks as an NP and leads workshops on professional development across the country.   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com       “Everyone needs to know a part in them is strong and can get them to their highest wisdom.” - Barbara C. Phillips       How pain works, the problem with chronic pain, and how hypnosis can alleviate suffering The role of interpretation and the mindset of chronic pain sufferers The most useful resources, such as bilateral stimulation, for working with anxiety and self-esteem issues How to use your inductions as an organic transition into the hypnotic work Why Barbara felt fearful about what other nurse practitioners would think about hypnosis How positive suggestions can help nurse practitioners can communicate better How new hypnotherapists can use evidence-based research while waiting for their first client testimonials Business strategies to build awareness and find success Why it is vital to find your voice and decide who you want to work with How to move your hypnotherapy website up the Google rankings     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ https://www.sheilagranger.com/ Session #281 – Medical Networking Made Easy Session #2 – Interview with Michael Ellner Melissa Tiers – Live in Northern Virginia Kelley T. Woods     Connect with Barbara C. Phillips:   Hypnosis Mind Works Hypnosis Mind Works on Facebook Nurse Practitioner Business Owner       NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/          

We exist as a hypnosis profession because society has found that we can help many people. Things that are viable stick around, and things that do not fade away or are eliminated. We have to recognize when to turn away potential clients, such as when a physiological reason may exist for a symptom the person is seeking help. With doctors and medical professionals, it is vital to remember that it shouldn’t be a case of ‘us versus them.’ It is essential that we appropriately play our role in society and integrate ourselves into what is working for that client. But, how do you determine when to refer out? How do you network with the medical community if you don’t have connections? Today, I share how to make medical networking easy. I discuss how to network appropriately with medical professionals and bridge the gap to serve your clients better. I share the best routes to building a portfolio of “warm connections,” including two dialogues you can use to reach out. I also highlight the advantages of posting medical research on your website and how to improve the SEO of your website. Visit https://WorkSmartHypnosis.com/medical/ for the resources from this session. “Be the professional you would refer a family member to.” - Jason Linett   How to handle referrals and build connections when you don't have a resource Why it is vital to recognize that you don't have to work with everything Why you should only use "warm connections" How to stay in compliance and the advantages of modeling HIPAA policies and procedures How to word an introduction letter to use when a client has reached out to you Using the right dialogue and why it is better to talk about symptoms instead of conditions Making connections with medical professionals using "The ethical brag" The advantages of posting research on your website How to improve the SEO of your website by using the words your potential clients search for Resources Mentioned: Integrative Hypnosis by Melissa Tiers Where the imaginal appears real: A positron emission tomography study of auditory hallucinations Richard Nongard Captain Ron Eslinger Kelly T. Woods Melissa Roth Hypnotherapy Scott Sandland Pretty Links Google Scholar NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/  Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/  Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/  If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/  Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/  Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/        

Danna Pycher joins me today to share how you can help clients in distress with auto-immune hypnosis. She shares how she started her business, found her niche, and attracted clients by creating a ripple effect in the early days. Danna highlights how physical distress and addiction are often coping mechanisms that have become hypersensitive, resulting in sensory overload. Danna also reveals the techniques she uses, including targeting hypnotic age regression on one specific symptom or body part, then generalizing that change once something is in motion.   Danna is the founder of The Transformation Clinic, where she uses a blend of NLP and hypnotherapy to help clients with trauma and disease. Danna discovered hypnosis after a near-fatal accident left her with post-traumatic stress, which traditional therapy did not resolve. Before finding her fascination and curiosity with hypnosis, Danna worked as a journalist and in media production. Today, Danna is an author and travels the world, speaking on how our minds work and how it is possible to lift people out of suffering in a sustainable way.   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com       “It does not matter if they imagine it or if it is real; something is being communicated in the mind that causes distress.” - Danna Pycher       The role of trust, regression, and reframing in treating trauma How to refine your message, build a content portfolio, and become an expert Creating a ripple effect to attract clients and how to pick a niche The conditions categorized as auto-immune disorders How addiction is a coping mechanism for physical distress How to treat hypersensitivity and sensory overload Danna's process of 'emptying the bucket' Treating the nervous system by alleviating stress through reframing How to treat a body part through hyper-specific regression Shocking the mind with a 'snap' during regression Why you should use the techniques that resonate with you the most     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ Think and Grow Rich by Napoleon Hill Ron Eslinger - Healthy Vision Hypnosis     Connect with Danna Pycher:   The Transformation Clinic Danna Pycher on YouTube       NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/        

    James Vera joins me today to share how customizable frameworks give you the freedom to achieve hypnotic growth. He shares how he took his business online and developed Tele-Hypnosis Programs, which has shown increasing client success rates since the start of the coronavirus pandemic. James reveals the best practices that will help you build your business, including learning from the best, taking the best courses, and implementing friendly SEO techniques. He also highlights how he intertwines different hypnosis methods to create the most effective strategies for helping clients with anxiety, weight loss, and more.   James is the founder of Online Hypnosis Now, a website he built seven years ago to specifically highlight doing hypnosis sessions online through Skype, FaceTime, and Zoom. He is a Board Certified Hypnotist, helping people with anxiety, stress, smoking cessation, phobias, sports performance enhancement, and more. James has been a Certified Respiratory Therapist since 1993 as well as a respected public speaker, giving presentations about hypnosis to groups, corporations, and organizations.   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com       “With hypnosis online, people are in their environment, there is an impact, and their success rates are shooting through the roof.” - James Vera       Why hypnosis sessions by video calls are causing success rates to rise Why it is vital to learn from people with the best knowledge Best business practices and building your online presence through SEO, blogs, and YouTube How frequency and recency will raise your online presence Strategies to help people with weight loss and anxiety challenges The journey of taking hypnosis online The value James has found in https://HypnoticBusinessSystems.com/ The calendar technique for determining your pricing rates Why it is important to give credit to those who help you find success     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ The Magic of Believing by Claude M. Bristol Howard Copper - Rapid ChangeWorks The Virtual Gastric Band Certification Chris Thompson / Mike Mandel Hypnosis Richard Nongard - Subliminal Science Dave Asprey - Bulletproof Diet Jacquin Hypnosis Academy     Connect with James Vera:   https://onlinehypnosisnow.com/ james@onlinehypnosisnow.com         NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/            

Jason Tollen joins me today to share how you can utilize hypnotic accountability for your business and finances. He shares how you can grab back control of your finances, manage your money, and increase your understanding of running your business. He highlights why it is vital to adapt your business and pursue opportunities during the coronavirus pandemic. Jason also shares his thoughts on finding your niche within the scope of hypnotherapy work and why you need to recognize that you don’t need to work with every client.   Jason is the founder of Mindzai Hypnotherapy, a practice that helps people alleviate suffering and find peace, success, and meaning in their lives. Jason earned his British Hypnotherapy Certification studying Ericksonian, Human Givens, and solution-focused, brief approaches to therapies. He is a member of the General Hypnotherapy Register and the National Guild of Hypnotists. Jason is a mathematics undergraduate and previously worked as a software developer in the banking industry for two decades. He is also a musician and has seriously considered becoming a music producer on the West Coast.   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com       “Spend some time and learn about business - aside from the hypnosis side of things.” - Jason Tollen       Making a move to finding your way in a full-time hypnotherapy career Keeping your clients motivated during the COVID-19 pandemic Why it's critical to move with the times and recognize that online sessions are as effective as in-person hypnosis sessions Why you should use this time to pivot your business and pursue new opportunities How to manage money and recognize that it is just a placeholder for social value Why it is vital to learn about running your business, aside from seeing clients Evolving your business to focus on the clients you know you will get 100% success with The challenge of finding your niche, referring clients and why you don't need to work with every client Increasing your financial acumen by taking an online course     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ ICBCH Train-The-Trainer Session #264 – Kelley T. Woods Goes Online Profit for Keeps     Connect with Jason Tollen:   Mindzai Hypnotherapy         NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/              

    Arthur Bablis joins me today to share how you can help your clients rewire, reset, and redefine themselves. He shares his experience of learning hypnosis and how he uses the Five Elements of Life to get results. He shares how you can break down the process of creating change with hypnosis into three steps. Arthur also highlights the opportunity that people have during the virus epidemic and how he has pivoted his business to go online and run his first live online NLP training course.   Arthur is the founder of The MindBody Excellence Institute, which helps people become better versions of themselves. Arthur is an international speaker and personal success and human performance coach and has a passion for bringing the best out of people. He is a master practitioner and trainer in NLP, hypnosis, kinesiology, and Time Line Therapy. He holds degrees in Economics and Marketing as well as Health Science and Natural Therapy from the University of New England (AU). He is also a father of three who is determined to see his children live the life that they deserve.   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com       “If you want results in life that you haven’t had before, you need to do things you have never done before.” - Arthur Bablis       Arthur’s experience of transitioning from the corporate world to hypnosis How Arthur learned the language patterns of hypnosis and NLP How to use the Five Elements of Life to get results with hypnosis Communicating with the unconscious mind and anchoring change Why you should break the process of change into a three-step formula How to rewire, reset, and redefine the mind and body What you should be doing during the epidemic to pivot their career, relationships, and health Arthur's strategy for going online and pivoting his business Why training hypnotists are highly-rating online training classes     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/     Connect with Arthur Bablis:   The MindBody Excellence Institute Arthur Bablis on LinkedIn       NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/            

    De'Anna Nunez is a high-performance hypnotist specializing in hypnosis for optimal healthy weight. She is the founder of Wake Up Your Best, a trainer with twenty years of experience, keynote speaker, creator of the Mind Body FIT Club, and author of Mind Body F.I.T. Life. De'Anna is a certified sports performance and clinical hypnotherapist as well as a certified humanistic neuro-linguistic psychology practitioner. She believes in living an active and healthy lifestyle, and her determination has given her the strength to complete more than fifty marathons.   De'Anna joins me today to talk about the Mind Body F.I.T. Life book and how she helps her clients lose weight. She shares how she has changed her style and methods to get better results. She reveals how she encourages people to envision who they want to be and highlights the importance of creating a supportive community. De'Anna shares her weight loss formula, including uncovering the unconscious associations attached to food. She also shares why it is vital to build new behaviors and good habits once a breakthrough or insight is made.   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com/     “Habits plus self-belief plus self-identity equals a new change, a new behavior, and sustainability.” - De'Anna Nunez     Adapting your style to work with different personalities How De'Anna has structured her Mind Body FIT Club membership model De'Anna's weight loss formula The power of asking your clients, 'who do you want to be?' Why you should build a community that supports your clients The topics explored in the Mind Body F.I.T. Life book The importance of creating habits and behaviors after clients have breakthroughs Uncovering the unconscious associations attached to food and emotional eating     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ Session #193 – De’Anna Nunez on Waking Up Your Best Mind Body F.I.T. Life by De'Anna Nunez     Connect with De'Anna Nunez:   Wake Up Your Best Mind Body F.I.T Life De'Anna Nunez on LinkedIn De'Anna Nunez on Twitter De'Anna Nunez Facebook       NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/          

    Even when your income is good, you might feel frustrated with the shape your business is taking and are looking for a way to change things up. If you are feeling bored with doing the same thing day in and day out or haven't found the success you desire, then burnout could be on the horizon. It is not always about increasing the number of clients you see or the amount of profit you make. To continue to grow your hypnosis business and increase your career's longevity, you should focus on particular strategies.   Today, I share how you can prevent burnout in five steps. I share the steps you should take with everything you do, starting with how to structure your business to work with clients and the issues that interest you. I reveal how to price your process and add value to what you do. I share the power of removing task redundancies and automating systems as well as how to structure your day. I also share how you can find inspiration, support, and accountability by reaching out to your community and how to model your success.   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com/     “Design your business to work with people you're excited to see.” - Jason Linett       Why you should structure your business to see the clients and issues you are interested in working with Why it's okay to change to your specialty over time How to increase your value, see beyond the dollars per hour, and duplicate yourself How to add more value to the service you offer How to build better systems to reduce redundancies in what you do Why you should organize your day by mode Why you can't afford to ignore outsourcing Why it's vital to be your ‘own’ boss Reaching out to your community for accountability and inspiration Modeling your success on someone successful     Five Steps to Prevent Burnout:   Design your business to work with people you're excited to see Increase your value Build better systems Be your own boss Follow the concepts of community and modeling     Resources Mentioned:   Session #186 – Dr. Tracy Riley on Hypnotic Scope of Practice Session #189 – Hypnotic Outsourcing The E-Myth Revisited by Michael Gerber ICBCH       NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/            

    Curtis Ryals is the owner of HypnoEthics, which provides formal ethics training and consultation for hypnotherapists. Curtis is also the owner and Director of the Madison Hypnosis Center, where he has been practicing hypnosis since 2002. He previously worked as a bio-ethicist and research specialist at the University of Wisconsin. Curtis is a certified professional hypnotist with the International Certification Board of Clinical Hypnotherapists. He holds a Master’s degree in Bioethics and Medical Ethics from the Medical College of Wisconsin and a Bachelor’s degree in Psychology and Philosophy from the University of Wisconsin-Madison.   Curtis joins me today to share why ethics in hypnosis are crucial and what the critiques of hypnotherapy are saying. He explains how hypnotherapists can introduce standards and best practices to elevate the profession and why we need to stay in our lane and ensure that we are qualified to deliver the techniques we use. He also highlights how to handle conversations on ethical issues such as confidentiality and consent and shares tips on how new hypnotherapists can undertake ethical planning as well as the things that they should consider.   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com/       If you are not using evidence-based practices, you have no idea what the outcome will be.” - Curtis Ryals       How language impacts consciousness Why Curtis is working to bring ethics and standards into hypnosis The ethical gray areas that exist in hypnosis Why hypnotherapists need to be careful to avoid conducting unqualified work Examples of hypnotist-client conversations on medical boundaries Ensuring informed consent by using evidence-based practices How to handle confidentiality when working with parents and children The useful confidentiality guidelines outlined in HIPAA How new hypnotherapists should conduct ethical planning     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ ICBCH Train-the-Trainer Session #235 – Scott Sandland on Hypnosis for Teens HIPAA   Connect with Curtis Ryals:   HypnoEthics Madison Hypnosis Center HypnoEthics on Facebook       NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/          

Emma Romano joins me today to share how massive action and bringing the client into the process can create immediate change in clients who feel stuck. She shares why it is essential to bring the client into the healing process to overcome emotional charges and limiting beliefs. Emma also reveals the issues she is helping people with now and the training she is offering other hypnotists, including how to work online and her Family Freedom Protocol.   Emma is the founder of HypnoSuccess and has a strong belief that everyone has the ability to thrive. Emma was diagnosed with debilitating MS, creating chronic fatigue, depression, and constant fear. After doctors informed her that she would soon be confined to a wheelchair, she took matters into her own hands and used hypnosis to heal herself. Today, Emma is a self-healing coach, mentor, and speaker, inspiring clients and hypnotherapist with her story. She has two children who have followed in her footsteps, working as hypnotherapists and NLP practitioners.   Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com/   “Whatever you believe in, your unconscious mind will prove you right.” - Emma Romano   Emma's journey to healing herself of MS How hypnosis can remove pain, stress, helplessness, and anxiety A story of hypnosis releasing limiting beliefs and emotional charges Bringing the client into the process to create massive immediate change at the conscious, unconscious, and cellular level Different ways you can get clients to confirm change during your sessions The issues that Emma is treating right now How Emma is teaching hypnotherapists to work online How to approach clients with the 'I'm stuck' mentality Emma's 15-step Family Freedom Protocol Emma’s Timeline Reset technique for helping people with PTSD and trauma Resources Mentioned: Healing Back Pain: The Mind-Body Connection by John E. Sarno MD Session #177 – Felix Economakis on Hypnotic Responsibility When Sorry Isn't Enough: Making Things Right with Those You Love by Gary Chapman Session #115– Chris Thompson on Clearing the Junk Connect with Emma Romano: HypnoSuccess HypnoSuccess on Facebook Emma Romano on LinkedIn   NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at: http://HypnoFormula.com/ Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/ If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/

Learn hypnosis… online! Richard Nongard joins me today to discuss teaching hypnosis online, as 2020 becomes the year of the online experience. We share what online teaching offers that face-to-face training does not and the advantages of having access to information prior and post-training. We discuss how online interactions with trainers and co-trainees enrich the learning experience and give access to other points of view and the experiences of others. We also discuss how the coronavirus quarantine is proving the effectiveness and concept of online learning and teaching.   Richard is a Certified Professional Hypnotist, teacher, and the founder of Subliminal Science and Hypnosis Nevada. He has more than 30 years of experience and was one of the first to venture into teaching hypnosis online. Richard is a well-known keynote speaker and the author of several best-selling books. Richard has a Master’s in Counseling and a doctorate in Transformation Leadership from Bakke Graduate University, and he is currently the President of the International Certification Board of Clinical Hypnotherapists.   Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/     “People can learn processes, see demonstrations, and interact if an instructor understands how to teach online versus teaching to a live group, which is an entirely different learning experience.” - Richard Nongard       What online hypnosis teaching can offer that in-person teaching cannot The advantages of pre-class learning resources and materials How online permits building professional networks beyond geographical borders The value of digesting content and practicing between online classes How real-time online interactions differ from in-person interactions Training on Zoom and using the breakout function How training sessions are enriched by the experiences and opinions of those participating The importance of understanding the parts and states of hypnosis How the quarantine is showing proof of concept in online teaching and learning       Resources Mentioned:   ICBCH ICBCH Train-the-Trainer Work Smart Hypnosis LIVE & Online (Starting May 27!) Jacquin Hypnosis Academy HypnoThoughts Live Session #259 – STOP IT with Richard Nongard and Jason Linett Session #240 – Richard Nongard’s Future of Hypnosis Keynote Session #237 – Richard Nongard on Hypnosis Research You MUST Know About Session #132 – Richard Nongard on Thinking Bigger Session #47 – Richard Nongard and Evidence-Based Hypnosis     Connect with Richard Nongard:   Subliminal Science Hypnosis Nevada     Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/          

Karl Smith joins me today to share the power of delivery through the direct model of hypnosis. He shares how, rather than using the long path of ambiguity and metaphoric stories, he goes straight in and deals with the subconscious brain, which is the part of the brain that drives us. He shares how his authoritarian approach creates change quickly and describes the Emotional Detox technique. He shares his interpretation of calibration and its importance in helping clients. He also reveals why releasing videos are an ideal way of finding the clients that want to work with you.   Karl is the founder and Managing Director at the UK Hypnosis Academy, a training institute for new and advanced hypnotherapists. He is also the founder of Karl Smith Hypnotherapy, where he helps clients using a unique method of Rapid Hypnosis. Karl is a post-trauma specialist, mental welfare coach, international speaker, and author of There is no 'D' in PTSD, published in 2017. Karl illustrates aspects of his work and how he coaches clients on his popular YouTube channel.       “It’s the delivery. It’s the personality of the therapist, not the certificates on the wall that gets the results.” - Karl Smith       What the direct model of hypnosis is Using direct suggestions that can make change happen quickly How to use Karl's Emotional Detox technique to help clients release feelings, thoughts, and emotions Building rapport using a direct approach Why you should have a YouTube channel to find the clients that want to work with you The importance of belief, intent, and confidence in yourself and your work Getting started by making mistakes and perfecting it later What calibration is and how to be in tune with a person     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ Session #103– Karl Smith on Fast Hypnosis Session #4 – The All-Positive Ego Strengthening HypnoThoughts Live Session #270 – Priming with Hypnotic Convincers     Connect with Karl Smith:   UK Hypnosis Academy UK Hypnosis Academy on YouTube Karl Smith Hypnotherapy Karl Smith on LinkedIn Karl Smith Hypnotherapy on YouTube       Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook! https://www.facebook.com/groups/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/        

Get ready for a complete lesson in compounding hypnotizability! Watch the video of this week’s presentation (and get instant access to the transcript now) at: https://worksmarthypnosis.com/priming/   When working with new hypnosis clients, it’s important to set the stage for true hypnotic success. This is especially true when working with clients who have never experienced the power of hypnosis before, who may be hesitant or disbelieving in the way hypnosis can help them achieve positive change and transform their life. How do you prepare your client - and your sessions - for success? How do you assess their comfort level, calm their nervousness, and build excitement for the positive transformation that will take place during your sessions?   More importantly - how do you achieve all of this in an online hypnosis session?   Today, I share how to ensure your client’s success by priming with hypnotic convincers. I share how to use hypnotic suggestibility tests to compound hypnotizability and reveal how stacking hypnotic techniques, one after another, will result in your client going deeper into the hypnotic phenomenon. I also highlight how calibration is the ability to get in sync with your client and see how they are responding to instructions to create powerful hypnotic moments, in preparation for your session work.   Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/       “You can use hypnotic convincers to build rapport, positive expectations, and to prime your client as to how well they are going to respond to everything you are about to do.”- Jason Linett       How to get change in motion before you get started with conversational influence and hypnotic suggestion Bypassing the critical part of the mind to create an automatic reaction Calibration and how to discover which type of hypnosis your client is going to respond best to Conditioning a positive experience and compounding success to make more profound changes Breaking down the components of the finger magnets, circle test, light and heavy arms, and hand lock hypnotic convincers How to use your voice and tonality to strengthen the suggestion you want to happen The easiest way to say the right words at the right time Applying stacking techniques to other areas of your business     Resources Mentioned:   WorkSmartHypnosis.com/priming/ WorkSmartHypnosisLive.com/ Session #268 – Anthony Jacquin Goes Online Session #139 – Anthony Jacquin on Hypnotic Leverage Session #220 – Anthony Galie on A New Theory of Hypnosis Session #126 – Anthony Galie on Breaking into Corporate Hypnosis Session #61 – Anthony Galie on Corporate Hypnosis Session #163 – Hypnotic Collaboration with Sean Michael Andrews Session #87 – Sean Michael Andrews on Hypnotic Lessons Learned Session #3 – Sean Michael Andrews Interview       Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/    

Victoria Gallagher joins me today to discuss why now is our time to shine by taking hypnotherapy online. She shares how she has automated her online hypnosis business and how you can create your economy by developing assets and resources. Victoria reveals how you can find your niche by identifying your strengths. She also shares how you can overcome your time limitations by creating online resources to serve the maximum number of people. Victoria is an international leader in hypnotherapy and the founder of one of the world’s first online hypnosis companies, Hyptalk.com. Victoria started her company in 1999, and by 2005, she had moved most of her business online. She is a certified master hypnotherapist, neuro-linguistic programming practitioner, and law of attraction facilitator as well as an international speaker, life success coach, and the author of Amazon’s #1 best-selling hypnotherapy book, Practical Law of Attraction. Victoria is also the host of The Power of Your Mind podcast. Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/   “Figure out who you are in this situation, where you want to be, and who you want to serve.” - Victoria Gallagher   How Victoria became a pioneer of online hypnosis Automating online processes and appointment scheduling Why now is the time to create assets that can generate passive income How too many products can result in confusion instead of an increase in sales Finding your niche by identifying the persona you serve and the problems they have Minimizing work by creating video content to repurpose and create additional products How to be more efficient and serve more people than your time limitations permit   Resources Mentioned: https://www.worksmarthypnosis.com/nowonline/ Session #205- Victoria Marie Gallagher on Practical Law of Attraction Acuity Scheduling   Connect with Victoria Gallagher: Hypetalk.com Victoria Gallagher’s website The Power of Your Mind Podcast Get access to the Personal Growth Club’s Passive Profit and Prosperity with Hypnotic Recordings Course! Use the coupon code: JASON at checkout to receive a $400 discount. Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/ Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/ If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/ Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/          

Anthony Jacquin joins me today to share how you can transform and modify the hypnosis techniques you use face-to-face, for online session work. He shares his initial fears of working online and the solutions that will help you overcome these and find success. Anthony breaks down the three ingredients of hypnosis and reveals how understanding the key components allows you to make modifications for working with clients over the internet. He also shares how he constructs his hypnosis sessions from start to finish to get the best results for the client.   Anthony is the founder of Jacquin Hypnosis Academy, where hypnotherapists can receive classroom or private training and one-to-one mentoring. Over the past 25 years, he has helped more than 5,000 clients make a personal change through hypnosis. He is also the author of Reality is Plastic, which highlights what hypnosis is and how it can be used effectively. Leveraging hypnosis for entertainment, Anthony has been featured on ITV and BBC Radio and has conducted stage hypnosis performances for small and large audiences. Today, much of his work takes place online, using Zoom to help his clients achieve rapid hypnotic results.   Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/     “We can suggest any state to our clients but suggesting a state change is not a prerequisite to giving other suggestions.” - Anthony Jacquin       Anthony's initial reservations for working online Zoom versus Skype for online conferencing stability Why Anthony feels he doesn't need inductions and deepeners to do the work needed The advantages of building an online presence to introduce yourself to clients The three ingredients of hypnosis, including instructions to do things, imagine things, and the classic suggestion effect Understanding the core components of inductions to create variations for online sessions Giving your clients instructions about the ideal conditions for online sessions Anthony's step-by-step flow of online hypnosis work     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ Session #139 – Anthony Jacquin on Hypnotic Leverage The Arrow Technique     Connect with Anthony Jacquin:   com Jacquin Hypnosis Academy Reality is Plastic by Anthony Jacquin Anthony Jacquin on Facebook The iLab with Anthony Jacquin       Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/

Kerry Hoath joins me today to share how he works online and how you can transition your hypnosis work and thrive in the online space. He highlights that anyone can learn hypnosis and modify techniques to work in any format. Kerry shares how he performs inductions and how to deliver them to clients that are visually impaired. He shares tips for preparing your client for an online hypnosis session and a few of the best video platforms to use for your online sessions. Kerry also shares how you can enhance your online presence to attract more clients that are looking for online hypnosis sessions.   Kerry is the founder of Hoathnosis, where he uses NLP. and hypnosis to help people make changes in their lives and realize their goals. Kerry is visually impaired and has been conducting hypnosis sessions online for six years. He was previously a Cisco instructor for the visually impaired at the Association for the Blind of W.A. and a Linux system administrator at Lismore Internet Services. He holds a diploma in information systems and databases from the New England Institute of T.A.F.E. Kerry is also a musician, audio engineer, and hobbyist locksmith.   Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/         “Anybody planning to work online and doing remote hypnosis sessions - if you go into this with the mindset of ‘this is going to work,’ then you’re 80% of the way there.” - Kerry Hoath       Why anyone can learn hypnosis Working in a modality that is effective for our clients Kerry's first hypnotic success Techniques for visually impaired hypnotherapists Breaking down the Dave Elman induction, step-by-step Working with visually impaired clients The mindset required to be a successful remote hypnotist Tips for getting your client set up for an online session The best video platforms for online sessions Finding online clients and managing your email client     Resources Mentioned:   http://www.worksmarthypnosis.com/nowonline/ Session #254 – Melissa Tiers shares 3 Anti-Anxiety Techniques Session #261 – Tom Nicoli Goes Online Session #115– Chris Thompson on Clearing the Junk Zoom     Connect with Kerry Hoath:   Hoathnosis Kerry Hoath on LinkedIn       Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/      

Marian Spurgeon joins me today to share how conditioning the online experience of the client in advance creates a natural transition to keeping hypnosis sessions in that format. She highlights her unique approach to creating video content online, delivered in 2-4 minutes, for making a small quick win and the platforms she is using for video hosting and intake form creation. She shares why she believes online hypnosis sessions can be more effective than sessions conducted in your office. She also reveals how you can tackle low internet speed and bandwidth issues as well as why it is vital to supplement your geographical marketing with marketing centered on your name.   Marian is the owner of Quad Cities Hypnosis, where she helps people make behavioral changes to overcome challenges such as phobias and anxiety, remotely by Zoom. Marian also helps clients reduce or eliminate the symptoms of fibromyalgia, IBS, and Crohn’s. In addition to her work with hypnosis clients, she conducts ICBCH-approved certified hypnotist level 1 and level 2 training, is an ICBCH accredited instructor, and a National Guild of Hypnotists (NGH) certified hypnotist.   Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/         “Embrace the power of having that consistency over time. What you do is so much more important than what you say that you’re going to do.” - Marian Spurgeon       Transitioning to doing everything online Short versus long training courses Working with clients while under a shelter-in-place order Password protecting Zoom sessions The benefits of online sessions and offering supplemental material Putting yourself online and attracting clients Using Wufoo to create intake forms Improving online conferencing and internet reliability     Resources Mentioned:   http://www.worksmarthypnosis.com/nowonline/ Thrive Themes Keap Zoom Vimeo Wufoo Session #217 – Marian Spurgeon on Organic Trance HypnoThoughs Live Mid-America Hypnosis Conference ICBCH   Connect with Marian Spurgeon:   Quad Cities Hypnosis http://www.marianspurgeon.com/   Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/        

Rob De Groof is the owner of Hypnosis Center Belgium and the European Hypnosis Academy. He is also the founder of The Mentalist The Hypnotist, where he travels the world to lecture and teach others about mentalism and hypnosis. Working from Belgium, Netherlands, Rob uses hypnosis to help people online via interactive video. He is an international hypnosis trainer, a Certified Direct Hypnosis Trainer, and a member of the International Order of Master Hypnotists. Rob is also a hypnotizer at Showhypnose.be and a certified hypnotist at Hypnosecentrum.be.   Rob joins me today to share how to adapt and modify your tactics for online hypnosis during the virus crisis and social distancing regulations. He reveals how to prepare and condition the client and yourself for better experiences online. He discusses replacing physical techniques that include tapping and touching and how to create a suggestion to bring clients out of hypnosis if the call drops out or the connection is lost. Rob also shares why you should keep your communication channels open and active during the coronavirus outbreak, for the benefit of clients and for the continuation of your hypnosis business.   Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/       “There are no best inductions; you always have to find something suitable for the situation, for the client, and yourself.” - Rob De Groof       Preparing your clients for a good online session at home Developing trust in online platforms Modify your process to replace physical techniques such as touching and tapping Using a suggestion to prepare for dropped calls Rob's 'loss of connection' suggestion Preparing a home space for online work Why it is vital to keep communication open, and modify but continue offering your services     Resources Mentioned:   https://mailchi.mp/europeanhypnosisacademy/pretalk/ Hypnosis - Everywhere: Ines Simpson and Rob De Groof Video http://www.worksmarthypnosis.com/nowonline/ Session #167 – Rob De Groof on Fast Hypnotic Words     Connect with Rob De Groof:   Hypnosis Center Belgium European Hypnosis Academy The Mentalist The Hypnotist European Hypnosis Academy on Facebook European Hypnosis Academy on YouTube     Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/      

Kelley T. Woods joins me today to share how she is working with children online. She reveals how to prime parents and ensure children are engaged, as well as tips on subtleties such as seating positions and camera set up. Kelley shares how you can harness a child’s imagination and creativity through online tools such as chat and Zoom’s whiteboard option. She also shares how to create hypnotic wow and have fun as well as the hypnosis techniques that are effective with children.   Kelley is a certified clinical hypnotherapist, pediatric hypnotist and the owner of Woods Hypnosis, where since 2002, she has been helping people with pain control, athletic performance, and weight loss. She is the author of Pediatric Pain Relief: Help Your Child Feel Better with Mindful Hypnosis. Kelley is the 2017 Recipient of Excellence in Literature, receiving the Pen & Quill Award from the International Medical and Dental Hypnosis Association for Integrative Hypnosis for Kids and Teens: Playing for Change, with co-author Melissa Tiers. Kelley is also a hypnosis coach and is scheduled to present at numerous events throughout 2020.   Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/     “Allowing enough time for a child to process an idea or question - giving pause and space - lets them find the right frame for themselves.” - Kelley T. Woods       The opportunities to help children in an online format Helping children with anxiety, sleep difficulties, and boredom Priming parents for online sessions and ensuring their children are ready to engage Camera placement, seating positions, and removing distractions Harnessing children's imagination and understanding of hypnosis Tips for getting children to talk Utilizing a child’s creativity with Zoom's whiteboard Using chat to unlock communication with children who are not very verbal Techniques that are fun and work well with children Kelley's Power Word process and Rainbow Gifts for Kids     Resources Mentioned:   http://www.worksmarthypnosis.com/nowonline/ Session #174 – Kelley T. Woods on Mindful Hypnosis Session #11 – Kelley T. Woods and Hypnotic Women Zoom Laughter for the Health of It by Kelley T. Woods and Dave Berman     Connect with Kelley T. Woods:   Woods Hypnosis Kelley T. Woods website       Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/    

Howard Cooper joins me today to share how he began helping clients through online hypnosis sessions. He shares the strategies and techniques he uses to help his clients achieve positive change in an online setting and why it’s critical for hypnotherapists to set boundaries with their online clients to help reduce distractions and encourage engagement. Howard also explains how he creates systems to support and streamline the user experience while working remotely and the techniques he uses to gauge an online client’s compliance.   Howard is the founder of Rapid Change Works and a highly-recognized hypnotherapist known for helping clients create rapid shifts in their thinking. For over 15 years, Howard has helped over 2,500 people worldwide to create transformational changes in their lives, such as overcoming phobias, anxieties, and traumas that have plagued them for years. Howard’s work has been recognized in multiple media publications, including The Daily Telegraph, Daily Express, Virgin Atlantic’s Flying Without Fear, and BBC London.   Join Howard Cooper, Jason Linett, and Dan Candell for RAPID HYPNOTIC CHANGE, a special online masterclass: https://worksmarthypnosis.com/rapid-hypnotic-workshop/   Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/       “Whether it’s face to face or online - all you’re doing is chatting. All you’re doing is helping them sequence some new ideas together.” - Howard Cooper     How Howard discovered hypnosis and what inspired him to begin offering online hypnosis sessions Strategies and techniques Howard uses to help his clients achieve results The importance of setting boundaries and ‘ground rules’ with your online hypnosis clients Creating business systems that encourage your online clients to be present during their session The ‘user experience’ he creates with new online hypnosis clients Looking beyond scripts and techniques to help your clients achieve results in an online setting Examples of how he works with clients Techniques you can use to gauge your online client’s compliance Why he prefers online hypnosis sessions over telephone sessions     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ https://worksmarthypnosis.com/rapid-hypnotic-workshop/ Session #142 - Howard Cooper on Rapid Change Session #211 - Howard Cooper Ruins a Magic Trick Jorgen Rasmussen Provocative Hypnosis: The No Holds Barred Interventions of a Contrarian Change Artist by Jorgen Rasmussen Psychological Illusion Model - Jorgen Rasmussen The 4 R’s Process - Felix Economakis     Connect with Howard Cooper:   Rapid Change Works Rapid Change Matters Podcast Rapid Change Works on Facebook Howard Cooper on Twitter Rapid Change Works on Instagram Rapid Change Works on YouTube     Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/          

Lori Hammond joins me today to share how she started her hypnosis business in the online format. She shares how you can set the stage for successful online hypnosis sessions by preparing your client and setting yourself up with a few pieces of technology. Lori reveals the inductions and techniques that work well for her online clients and the minor adjustments you need to make to your approach. She also shares why she finds it to create resources for her audience, such as post-session recordings. Lori is the consulting hypnotist at Trancypants, where she helps people lose weight and let go of unwanted habits and addictions. She is passionate about teaching her clients how to use their mind and neuroscience techniques to quickly and effectively solve their problems. Lori has gone from learning hypnosis to overcoming a decades-long struggle with her weight and presenting at HypnoThoughts Live in the upcoming 2020 event. Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/ “You don’t need to wait until you have all the right tech. You can start with a bare-bones operation and start making a difference in people’s lives.” - Lori Hammond Why Lori decided to open an online hypnosis practice Building client-confidence in technology and building rapport over Zoom Conducting group online hypnosis sessions The equipment you need to get started Tips your clients need to know to set up their camera and phone The increase in business due to the Coronavirus The rewards of creating resources to help your audience The inductions and approaches that are ideal for online sessions Recording sessions on Zoom to create a post-session client resource Resources Mentioned:   http://www.worksmarthypnosis.com/nowonline/ HypnoThoughts Live Session #214 – Lori Hammond on Going Live Zoom Marco Polo Voxer Get the microphone Lori recommends   Connect with Lori Hammond:   Trancypants Lori Hammond on LinkedIn Lori Hammon on Facebook     Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/call        

Tom Nicoli joins me today to share how you can go online and conduct hypnosis sessions over remote video. He shares the preparations and adjustments you will need to make to prepare for online sessions, including how to prepare your backdrop and your clients. He shares how you can find clients and advertise your online hypnosis services, as well as the opportunity to help people who have more time to focus on themselves during the Coronavirus outbreak. He also highlights why this is the ideal time for people to stop smoking due to the increased risks of developing respiratory illness.   Tom is a master practitioner, an internationally recognized coach, and the founder of A Better You Hypnosis and Master Visionary. He is also the founder and Chairman of World Hypnotism Day and an advisory board member at Micoachee.com. Tom is passionate about helping people live happier, healthier lives through online hypnosis and executive & personal development coaching.   Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/       “There’s always an opportunity. There’s always an alternative, so step back, calm down, and shift over.”- Tom Nicoli       Trailblazing by taking hypnosis online Video hypnosis versus telephone hypnosis Adjustments and differences for conducting online hypnosis Building rapport over remote video How to find more online hypnosis clients Crafting a background set for video sessions Creating a preparation checklist for client's How the Coronavirus is giving people more time to focus on themselves     Resources Mentioned:   https://www.worksmarthypnosis.com/nowonline/ Session #88 – Tom Nicoli on Visionary Success Zoom   Connect with Tom Nicoli:   A Better You Hypnosis Master Visionary World Hypnotism Day Tom Nicoli on LinkedIn     Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/call/call      

    Richard Nongard and I join forces today to share four language patterns that hypnotists should eliminate from their vocabulary. We discuss the various phrases that become a bad habit in your hypnosis and why you should avoid using filler and permissive phrases. We reveals why suggestions that are unrealistic and too bold are problematic and how suggestions of incremental success will result in a more consistent outcome. We also discuss tonality’s role in hypnotic suggestions and debunk the myth that the deepest level of trance is the best state for hypnosis work.   Watch the Bob Newhart STOP IT video: https://youtu.be/Ow0lr63y4Mw   Richard is the Founder of Subliminal Science and Hypnosis Nevada. He is a Certified Professional Hypnotist, teacher, and author of best-selling books in the hypnosis field. Richard has more than thirty years of experience speaking to millions of people through his workshops, keynote speeches, books, and videos. He is the President of the International Certification Board of Clinical Hypnotherapists. He holds a doctorate in Transformation Leadership from Bakke Graduate University and a Master’s in Counseling.     “We should always be using language that gives them full ownership of their experience.” - Richard Nongard     Why you should stop using filler phrases such as what I want you to do is Permissive phrases versus direct suggestions Why you should avoid suggestion patterns that are too bold Why you should banish under hypnosis or in hypnosis Teaching clients to use naturally occurring trance phenomena Tonality and hypnotic suggestion The myth that the deepest level of trance is the best level of trance     Join Jason & Richard LIVE in Las Vegas in August 2020 for a Professional Hypnosis Training & Certification course:   https://VegasHypnosisTraining.com/   Resources Mentioned:   Seven words every hypnotist should STOP saying! ICBCH Professional Hypnosis Training and Certification HypnoThoughts Live Hypnosis Research You MUST Know About Session #48 – Bending Minds with Alain Nu     Connect with Richard Nongard:   Subliminal Science Hypnosis Nevada ICBCH     Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/          

    Scott joins me today to share his HypnoThoughts Platinum Keynote, presented live from San Diego. Scott shares how HypnoThoughts Platinum differs from HypnoThoughts Live. He reveals how the hypnosis profession was changed by the internet and how it will affect our future. Scott also shares the extent of opportunities available to hypnosis professionals and highlights how we have a unique chance to reshape the profession.   Watch the presentation online at: https://youtu.be/ErhYXSUqlbM   Scott Sandland is the founder of Goal Oriented Hypnotherapy, where he provides hypnosis for dental and medical applications. Working with hospitals, alcohol and drug rehabilitation centers, and private practice doctors, Scott is a Board Director and a member of the International Medical and Dental Hypnotherapy Association and is a Chapter President for the International Association of Counselors and Therapists. Scott has been featured and published in a variety of publications, including The Los Angeles Times, The Journal of the American Dental Association, and The Orange County Register. Additionally, he has presented keynote presentations at multiple conferences and events, including the American Board of Hypnotherapy, American Society of Pain Educators, and the International Association of Clinical Hypnotherapy.       “If we want to, we can do something special right now and decide what we want to transform into.” - Scott Sandland       HypnoThoughts Platinum’s focus on deeper insights Scott's experiences with the hypnosis profession over twenty years How the internet is changing the hypnosis profession Why a multitude of new hypnosis conferences will challenge the giants in 2020 The exciting prospects and changes in leadership New opportunities to find trainers, voices, and an ethos that resonates with your style Reshaping and fixing hypnosis for the betterment of all Why hypnosis is a craft, not an art     Resources Mentioned:   HypnoThoughts Platinum HypnoThoughts Live HypnoThoughts Live Facebook Group Session #235 – Scott Sandland on Hypnosis for Teens Session #175 – Scott Sandland on Scriptnosis or Hypnosis Session #113– Scott Sandland on Hypnotic Evolution Session #37 – Scott Sandland on Learning Hypnosis Session #35 – Scott Sandland’s Origin Story     Connect with Scott Sandland:   Goal Oriented Hypnotherapy     Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/        

Step into my Las Vegas classroom as I share my opening keynote presentation at the 2020 ICBCH Winter HypnoConference. The keynote and workshop were so well received by the people in attendance, I felt compelled to share it with you, my loyal podcast listeners. Watch the video and download the presentation transcription now at: https://WorkSmartHypnosis.com/framing/ Why do you believe hypnosis works? How do you take techniques that are already successful for your clients and make them even more effective? It all comes down to a few powerful phrases and the way you frame your questions. In this episode, I share the hypnotic power behind using phrases like “Before we get started...” and “For your benefit and mine…” in your next hypnosis session. I explain how your use of phrases and the way you frame your questions impact your clients and sets the foundation for your sales pitch or hypnotic next steps. I also explain the process of anchoring and how words and phrases can act as a trigger for your client, helping them - and you - achieve the desired results from your hypnosis session. “The brilliance inside of your client is what we’re harnessing.”   Learn the Hypnotic Power Behind These Phrases:   “Launch with Raving Fans” “I Quit Smoking…” “Belief. Imagination. Credibility. Expectation.” “The way This Obviously Works…” “Before we get started…” “For your benefit and mine…” “You might tell me something that has been difficult for you…” “Do I have your permission for things to get a little weird…” “I do things differently here.” “What works best for you?” “Rather than a magnifying glass…” “Do you ever feel like part of you wants this…” “Have you ever felt good by accident?” “Here’s the part you’re going to be talking about later…” “You’ve been waiting to have the last word…” “Now that we’re done…” “What do you notice now?”         Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: https://www.hypnoticbusinesssystems.com/   Get instant access to Jason Linett’s entire hypnotherapeutic training library: https://www.hypnoticworkers.com/   If you enjoyed today’s episode, please send us your valuable feedback! https://www.worksmarthypnosis.com/itunes https://www.facebook.com/worksmarthypnosis/   Want to work with Jason? Check out: https://www.virginiahypnosis.com/      

Are you a property manager or owner who wants to recoup financial losses when stuck with a bad tenant who stops paying rent or needs to be evicted? Lower your risk? Trust somebody else to manage your properties? Protect all parties involved?  Today, I am talking to John Higgins, co-founder and CEO of Steady Marketplace, a leading technology platform for property owners and managers. Steady’s subsidiaries offer financial products, including rent default insurance.  You’ll Learn... [02:00] Background of Big Financial Numbers: Starting with event-driven, distressed, and activist hedge fund managers with billions in assets.  [06:37] Steady’s products protect property owners/managers from bad tenant outcomes.  [07:40] Rent Default Insurance: Protection against rental income loss due to tenant’s failure to pay.  [10:15] Rent Default Insurance is widely available and adopted around the world. About 70% are renters and 30% are owners. [12:38] Collaboration Over Competition: Don’t simply copy-and-paste products and policies; leads to lack of innovation. [13:55] Automate It All: Learn from online lending space using technology to streamline processes, operations, and pricing. [15:05] Perfect Businesses are Out of Business: Entrepreneurs think they've got something perfect, only to realize they need to make it better.  [16:15] By the Book: Take regulatory issues seriously, and make sure to do it right. [17:00] Adoption is #1 challenge with any solution, software, or service.  [17:55] Competitive Advantage: Education, awareness, and understanding of product.  [20:53] FAQs: How does it work? Why does this exist? What’s the catch?  [21:55] Renter’s Insurance vs. Rent Default Insurance: What’s the difference? Tweetables Every entrepreneur should make a difference. Otherwise, they're just causing problems. When there’s a loss of rental income due to tenant default, there is no protection. Automate everything: Go slow to go fast. That's how the process works. It's constant iteration to get better, and better, and better. Resources John Higgins’ Email Steady Marketplace Steady Marketplace FAQ John Higgins on LinkedIn SureVestor Rent Rescue National Association of Residential Property Managers (NARPM) DoorGrowClub Facebook Group DoorGrowLive DoorGrow on YouTube DoorGrow Website Score Quiz Transcript Jason: Welcome DoorGrow Hackers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you're open to doing things a bit differently, then you are a DoorGrow hacker. DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it, you think they're crazy for not, because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management businesses and their owners, we want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let's get into the show. Today, I am hanging out with John Higgins of Steady Marketplace. John, welcome to the DoorGrow Show. John: It's great to be here, Jason. Thanks for having me. Jason: John, you've got a really big bio and you're really impressive. Do you want me to read all of it? John: You can read whatever you want to read. I'm not that impressive. I'll say you're more impressive hosting this show and with your following in the space. I'm just a guy trying to make a difference. Jason: I appreciate it. That's what every good entrepreneur is trying to do is make a difference, at least I hope. Otherwise, they're just causing problems.  I'll read a little bit here. It says you are the co-founder and CEO of Steady Technologies Inc., a leading technology platform for property owners and property managers. Steady, through subsidiaries, offers financial products that benefit property owners and managers. Their first product is rent default insurance, offered in partnership with the top US insurance carrier that is a Fortune 100 company, rated A+ by AM Best, and S&P.  Prior to co-founding Steady, Mr. Higgins founded Nobadeer Advisors which provided business development and capital market expertise to technology-enabled lending platforms across the variety of consumers and business, lending verticals, and backed by top venture capital firms globally.  Prior to Nobadeer, Mr. Higgins spent 2.5 years at Prosper Marketplace, Inc. where he helped build the institutional loan program growing it from $0 to over $5 billion over his tenure and help scale Prosper's monthly origination volumes over 4000% during his time at the firm.  Mr. Higgins also previously served as a director at Topwater Capital, now owned by Leucadia, where he made investments between $5-$100 million to hedge fund managers across a variety of strategies via structured managed accounts.  Prior to Topwater, Mr. Higgins spent five years working for event-driven, distressed, and activist hedge fund managers with assets as large as $1.85 billion. There's a lot of big financial numbers here, John. A lot of big financial numbers. John: Want me to dive a bit deeper on it and summarize for you? Jason: Yeah. Let's dive into that and then tell us how you got into all of these. John: Sure. I can start from how I got into the hedge funds space which led me through here. I started and talk my way into an internship my junior college, totally unqualified, at the University of New Hampshire versus people that are top of their class from top business schools. Got a shot to join big hedge fund on my way up. I worked my tail off that summer and got a full time offer. I joined that firm full time after I graduated college. I was really lucky. I worked for the really brilliant entrepreneur there who would start this business with $500,000. Four years later, he grew it to almost $2 billion.  Then, left that company and went to Topwater where I was invested in hedge fund strategies via structured managed accounts, kind of cross the bench of the long, short, and distressed credit. That company was acquired by Leucadia which is now Jefferies Investment Bank; the two merged. Leucadia was at a big stake and Jefferies a long story anyway. As that transaction was transpiring, I was approached by the former management team across the marketplace who've I known from the hedge fund industry. They had great entrepreneurs that built and sold the company that served hedge funds called Merlin Securities. They're backed by Sequoia. Sold that business to Wells Fargo and decided they were going to take over Prosper.  They reached out and said, "We're looking for someone to help us build out this business as we take it over and turn it around." Really fortunate to work with tremendous entrepreneurs and the tremendous team there. During my time there, we went from about 50 employees up to about 600+ when I left. That was my first foray into more pure play technology.  We're a financial technology platform. We're offering unsecured personal loans online to end consumers. If you're thinking about going online, applying for a personal loan, no human interaction, [...] pricing, I can get you a loan in a matter of days as opposed to having to leave your house, go to a bank, et cetera, and fill up paper forms. After leaving Prosper, I was consulting for various lending platforms as you touched on in the intro. I got to work again with tremendous entrepreneurs across a bunch of different verticals. One of the people I've got to work with was doing some lending into the small landlord space. It's fix and flip lending and also rental lending. I started looking at the opportunities. I said, "This is really interesting. I know all of these products that helped multifamily owners protect them against bad tenant outcomes."  There's a lot of companies that pop up doing that, but no one's really going after single family. I started looking at the space and opportunity. As you and everyone else in the space realizes, it's actually bigger than the multifamily space. When you live in New York, everyone thinks rental properties are the big highrise. In fact, there's roughly more than 16 million single family rental units in the US, then another 8 million duplexes, triplex quads. All in all, you have about 20 million rental units in the US owned by individual investors that owned less than 10 units. These owners actually can't solve for this risk which is if the tenant goes bad. The smart owners are getting professional property managers or actually better at picking tenants at the established processes and procedures. They're getting bad tenants out. It can help manage those properties and have better outcomes. But still, when there’s a loss of rental income due to tenant default, there is no protection. In fact, my business partner and co-founder, Viken, had a property in New York City that he was renting. Person just skips town in the middle of the night. He was left with close to $20,000. It actually might have been north of $20,000 loss because the tenant just left the unit and didn't say anything. It took awhile to get it rerented. He had no coverage. If he had, it had no protection against that. If you had Steady or some of these other providers that are popping up, they could've indemnify themselves from that loss, and could've been made whole for a modest premium.  Long story short, there's a big need in the market to this type of product. What we're really excited about is working with all the property managers across the country to help ensure this is product underlying landlords and finding ways for everyone to win. Jason: Cool. Let's talk about the product specifically. Explain this to somebody that's never heard of this. They might even be an unseasoned property manager. Describe the problem that exists, that this solves for. John: Sure. When you look at it, if the tenant goes bad whether it's professionally managed or not—let’s suppose it’s some professionally managed properties; that's really who we're serving here in this podcast, and who we speak to—if their tenants goes bad, the owner's mad at them. They might've lose that door because guess what? They probably picked the tenant. They were entrusted by the landlord or the owner to find the tenant, to select the right tenant, and now the tenant's bad. So, the owner's mad, they might lose every relationship. The owner's also rental income. As a result, property managers also lost their property management fee income. Generally, they're charging based on the property management fee.  If you look globally, across Australia, New Zealand, and Europe, this type of insurance product, rent default insurance, is widely available and widely adopted. The reason is that, if you look in other jurisdictions, primarily Europe, it's flipped from the US. It's about 70% renter 30% owner. As we know, post financial crisis, more and more US consumers are now choosing to rent instead of own. So, the property management space is going to be larger and the rental property market is getting larger.  As this is occuring, we think that more and more people will be in need of this insurance because we have a growing market. The insurance itself indemnifies and there's different flavors. We'll speak generally about rent default insurance and what's out there as opposed to Steady, specifically. What we want to do is educate the market on the availability of these types of products.  Rent default insurance, generally speaking, indemnifies the owner against losses as a result of the bad tenant outcome. It could be eviction, tenant skips, et cetera; different programs to different coverages. What this does is it allows the owner who can't self-insure due to the diversification to recoup losses if they are unfortunately stuck with the bad tenant that stops paying rent or needs to get evicted.  Different people had different approaches to it. Us at Steady, we've taken a lot of the learnings from the online lending space using technology to streamline processes, operations, and try to deliver a great product that are at a reasonable price to the end market.  A lot of property managers are saying, "Hey, this is great. This is a huge concern that my underlying owners have. What happens if the tenant doesn't pay rent?" They see property management companies out there that have eviction protection plans or other plans. You've got the SureVestors, the Rent Rescues, and a bunch of other great companies out here, all serving for these types of risks and helping solve these pain points. The reason for that is this huge market is a huge concern. If you've got one property, say you own a home and you move for work across the country. You can't sell your home or whatever reason you have. You put it with the professional property manager. They're managing that, but you're relying on that cash flow for maintenance, upkeep, taxes, et cetera. In many cases, to pay the mortgage. If that tenant goes bad, all of a sudden, you're break even or your cash flowing property gone upside down and now you're coming out of pocket. You now have a liability that you have to come out of the pocket for every month. That's a big pain point, a big concern, and what these types of products do is solve for those types of risk, help landlords have peace of mind, and protect against bad tenant outcomes. Jason: You name dropped some of your own competitors, which is very generous of you. How does Steady standout or differ? How do you compare, standout, or differ in the space? John: We've taken a bit of a different approach on how we can structure our products and policy. A lot of other competitors, not just in space but in insurance generally, what they do is copy and paste what other products work on their markets or other products that other people have launched, and there's not a lot of innovation. As a result, we haven't seen a huge take rate for these types of product in the US.  What we found—you might feel differently—my business partner, Viken, grew up in Paris. What works in Europe doesn't necessarily work in the US. What works in Australia doesn't necessarily work for the US. What Viken and I did when we came together is we deconstructed how these programs work globally. We took a lot of the learning from online lending to build what we believe is a better program here in the US.  One differentiation is automation. Our entire process is fully automated. We just set an email prior to this event saying, "We are now in 20 states." We've got the ability to be in all 50 states. The reason we're not in all 50 states right now is because we want to automate everything. It is going slow to go fast. As we start to take it off here and ramp because the updates have been very strong, it's continuing to go stronger daily, everything will be automated. What that will result in is more efficient processes, procedures, and better pricing.  Jason: Explain what that means so everyone understands. You're saying that automation is a differentiator and that it's fully automated. What's automated? John: A property manager or a property owner can go online to the website, inquire about rent default insurance on their own, and complete the entire process in less than two minutes. There's no human interaction necessary and they could do everything themselves. Now, newer company, newer brand, we’re lucky to be aligned with the very strong brand in the insurance space, but nothing's perfect. As you know, as an entrepreneur, you think you've got something perfect and they realize you need to make it better. That's how the process works. It's constant iteration to get better, and better, and better. Jason: The perfect businesses are out of business. John: Right. We continue to constantly push new development releases and streamlining things. What we believe is that, if you can make the process as easy as buying, say for instance, travel insurance when you're buying a flight and make it that easy, that will be a great outcome for us and for this market. The way which you can do that is through API integrations, the right product structures, the right creativity, the right business development strategies, et cetera.  If you look at our product, where our technology is our technology, our product is our product, the two weren't built separately. They're built together. They work very closely together and in tandem. Because of that, it allows us to deliver a great customer experience, a frictionless process, high scalability, and keep headcount well. Right now, our biggest expenses have been legal and engineering, as you can imagine. It's a technology company, but legal because we invest heavily in making sure that we do everything right and by the book. Also, that our partners do things right by the book. As you know, the property management space has some instances where people have more of a cavalier or cowboy type approach that works until it doesn't. For us, we have ambitions to be a very large company and we operate in a highly regulated space. It's non negotiable for us to run into issues on the regulatory front or have our partners run into those issues. We take that very seriously and focus on in making sure everything is done the right way. Jason: That makes sense. The number one challenge when it comes to any solution or software or third party service is adoption. It's how easy is it for them to adopt this and use. If adoption is a challenge, then it's not going to work. It's not going to grow. People are not going to use it or it's going to be confusing or frustrating.  I'm a big Apple fan. Apple made adoption very easy. My AirPods, I just hold them out, open them up, my phone just show them on the screen, and they connect. It was magic, it's easy, I didn’t have to fill around weird Bluetooth settings or hold down buttons. What you're saying makes a lot of sense.  You've mentioned that it's easy for the consumer or for the property manager. One challenge that I see a lot of firms run into is when you're servicing an audience that's servicing that same audience. You almost can become competitors with them. How do you negotiate that? How does the property manager still have a competitive advantage against them just working with you directly? John: I guess, education, awareness, and understanding. People [...] this in massive market. People don't even know about this product. One parallel I draw frequently is pet insurance. I’ve got a pet, I’ve got a dog who's five now. I have pet insurance that I pay $70 or $80 a month. They haven’t got a good plan because the vet at the time said, "Hey, you should consider pet insurance if there's ever an issue." To me, the asset there is the pet. A little bit different than a rental property, maybe not as emotional as a rental property would be. They said, "Maybe you should look at this." It's a similar thing as what you're seeing happening in the property management space. Property managers are the fiduciary, the trusted advisor to the asset and the asset owner, which is the landlord or the small rental property owner who's contracted the property manager for their services. If they can be introduced to this product, it's for their benefit.  We don't have a big direct push. We're not looking to go after single family rental landlords directly. Our entire business model is predicated on partnerships. Based on our analysis, there's roughly eight million rental units in the US managed professionally. We've love to see that grow larger. Those are also, for us, we believe the best risk. As I touched on earlier, we believe strongly that property managers are better at picking tenants, have an established processes and procedures in getting bad tenants out, and they can get units rented more quickly. Jason: Which lowers your risk as an insurance provider. John: Correct, which results in better outcomes from the underwriting perspective.  Jason: Okay, makes sense. Your interests are aligned directly with property managers. They're your focus.  John: Yes. They are our focus. We just did a giveaway today to property management conference for people that could enter. We view property managers as our partners. Again, the reason I mentioned some of our competitors earlier because the rising tide lifts all boats. We want to see everyone do well, we want to see landlords have access to the solution so they get better outcomes, and we want to see property managers to be able to benefit from this as well.  Jason: Yeah, I love it. I believe that too. I have said before, rising tide raises all ships, but sometimes the bar is so low in property management in some areas and in some markets, that I don't think every ship's going to rise. Some have too many holes and are going to sink, but that's okay. John: That's right. That's Darwinism. Jason: Right, survival of the fittest. What are some of the most frequently asked questions or concerns that property managers are asking you or have been asking in sales conversations? So that we can make sure we address them here on this show. John: A lot of things that a lot of property managers ask is simply how it work. We have an FAQ section on our website and we can share the link on it. "How does it work?" "Why does this exist?" "How can no one else is doing is?" As I catch on, this is the third time I'll mention SureVestor, Rent Rescue, and others. The awareness is growing and that's what the biggest challenge is for all of us in this space is awareness that these types of solutions are available. This isn't like rental insurance or pet insurance. Pet insurance, I guess, is now becoming widely adopted, but people don't know about it and don't understand it. Most of the reactions we got is, "Wow, this exists? This is great. How does it work?" "Wow, that's inexpensive. This makes a lot of sense." It all depends on the property address, the rent amount, and the pricing. Jason: For anyone that's confused, let's just explain the difference between renter's insurance and rent default insurance. John: Renter's insurance covers the renter's possessions and liability to the landlord, generally speaking. It's paid for by the renter and they're doing it, so if there's a fire in the unit, they're not covered from the landlord's policy. Their possessions are gone. The landlord gets the unit rebuild, the house rebuilt, but they don’t receive anything. Now with renter's insurance, then we get some coverage for that.  From the landlord's perspective, if the renter has renter's insurance, they have a guest over, they slip and fall, and break their leg, it protects the liability to the landlord for them getting sued from that slip and fall. That's renter's insurance. Rent default insurance, it depends on the program. Different people, different features. Generally speaking, it covers loss of rent due to tenant skips, eviction, and tenant nonpayment for whatever reason. Jason: Sometimes, we have to make sure things are at an 8 year old level so that everybody gets it.  John: I generally need things at an 8 year old level to understand.  Jason: Right. Most entrepreneurs do because we're just so damn impatient at paying attention to things sometimes.  All right. We talked about how it works, why is anyone doing this. Any other frequently asked questions that people are concerned about? John: "What's the catch?" generally. Insurance companies, for better or for worse, generally don't always have the best reputation for making it easy to make claims, et cetera. That's another thing. Some people want to see the policies and see things in that nature.  Again, the big thing is people just don't understand these types of products exists. That's why we're out there educating the market and letting people know that there are these types of coverages available and you can get the coverage to these types of risks.  Jason: Let's touch on the benefits for a property management business in having this in their repertoire of services and how this can help them sell and close more deals, give them the competitive advantage, maybe. John: What do you see is property managers are now looking at this and some are saying, "I'm just going to include it in all my plans," and say, "This makes a lot of sense.” Now, we've got a differentiator. All of my property management packages include three months of rent default insurance if the tenant goes bad. They're out there marketing and saying that it includes it. Others are saying, "This is interesting. How can we offer this and earn some B revenue?" The only way it works, as I touched on earlier with compliance, is you can't get paid for the sales, solicitation, negotiation of insurance, unless you're an insurance producer. You can do other things such as marketing fees, et cetera, but you can't make conditions on the sale, solicitation, negotiation, and insurance. That's why we spend so much to make sure that anything we do, anything our partners do in partnership with us, is fully vetted and above board. We make sure everyone stays on the right side of the rules. Jason: Do they become somewhat of an insurance agent? Or you're just laying that all together? John: No. They do not become insurance agents in any way, shape, or form unless they've got an insurance agent license. Then, they could be an insurance agent, obviously.  Jason: Okay. John, it's great to see an entrepreneur doing something that's impacting the industry. I believe these products are going to have massive ripple effect in the industry. They're going to create a lot more safety and certainty in the property management space. It's going to lower the risk. It's going to lower the pain threshold for landlords to trust somebody else to manage their properties. It's going to protect all the parties involved and that means it's going to help the industry grow. If Australians, somebody said their markets are any indicator, it seems like these types of products help these markets grow significantly in a relatively short period of time, over a decade. They've grown phenomenally. I heard stats like Australia's grown through 25% in a decade. Largely, they claimed that it was connected to that. I don't know if that's accurately or true, but if that were true and the industry—single family residential—were maybe about 30% are professionally managed, that almost be our industry doubling here in the US. I don't know that there's enough companies here in the US right now to handle that level of growth. That would mean we need to double the amount of companies or we need to double the size of every company that exists. Something in between that. John: Or let's double the size of every company that exists. That'll be a good outcome for everyone. Jason: Yeah. Regardless, I want to make sure that we've got the best. Let's raise the tide. I appreciate that you're seeking to raise the tide. I think collaboration over competition is what builds market, it's what builds the category. It's always important to build the category before you try to build the individual brand. That's Marketing 101, everybody.  Property management is in the same boat. Property management has very low awareness, in general, here in the US and right now, we've got a lot of people going around something in their chest, trying to fill their individual brand. We need to build the category first. There's a lesson for the industry to take away from what you've mentioned and what's going on in what you're doing, so I appreciate that. John: NARPM’s done a good job trying to get the industry moving in the right direction. People like you and a lot of others that are trying to educate and build awareness are very helpful as well. It's great to see everyone working together in some way, shape, or form. Jason: There's no scarcity in property management. There just really isn't. There's 70% in single family residential that are self-managing right now. That does not indicate scarcity. In certain channels of marketing, there is a lot of scarcity because everybody's doing the same stuff, there is scarcity. John, I appreciate you coming in the show. How can people get in touch with Steady and learn more about this? John: They can go to the website www.steadymarketplace.com or shoot me an email john@steadymarketplace.com. Jason: Perfect. John, I appreciate you coming on the show, I appreciate what you're doing, and I wish Steady success. John: Thank you, Jason. Thanks for having me. Jason: Check them out at steadymarketplace.com. If you are, for some reason, not getting the growth that you want, you're growth is good, but you want to pour a little gasoline on that fire, if you find that you're getting a lot of your business lately from word of mouth, and from the trust that you built in the marketplace, I would love to pour gasoline on that fire. That's what DoorGrow specializes in, optimizing your warmly funnel and optimizing your business for more organic growth, which is a lot less expensive than showing up tens of thousands of dollars a year towards pay per click, SEO, and everything that everybody is competing and already doing.  Like I said, I don't believe there's scarcity in the industry, but I believe there's false scarcity that's been created by marketers, and you can avoid that. For those who can't see, I'm wearing my "SEO won't save you" shirt. A lot of people are relying on SEO to save you. Don't get me wrong, SEO is great. If you have the top spot in Google, that's great to have search engine optimization. But there are things that are better than having the top spot in Google like being the most trusted company in your market. Our whole system is focused on building trust for your brand, for your business, and helping you to go after that blue ocean where there's all that business available; that 70%. I appreciate John being on the show. Until next time, to our mutual growth. Bye, everyone.