The Coaching Equation

Episode 55: Stop Existing and Start Living: The 700,000 Hour Audit for High-PerformersEpisode Summary:In this powerful episode, hosts Ryan Lang and Brook Bishop dive deep into Ed Mylett's concept of "quality time remaining" and challenge high-performers to audit whether they're truly living with intention or just going through the motions. Discover four critical questions to assess your life, identify the silent killers stealing your time, and learn how to shift from surviving to thriving as both a person and a profitable coach.Key Takeaways:(02:39) Where are your best hours actually going? The shocking reality of screen time vs. intentional living(10:18) Who elevates you versus drains you? Auditing relationships and environments that fuel or deplete your energy(16:37) Legacy impact: Are you building something meaningful or just maintaining the status quo?(25:39) Achievement versus satisfaction: The science of achievement coupled with the art of fulfillment(32:37) Silent killer #1: Hanging out too much in the comfort zone where "good enough" becomes the enemy of greatness(35:50) Silent killer #2: Being a people pleaser and living reactively to others' priorities instead of your own vision(39:07) Silent killer #3: "When then" syndrome - the someday mentality that kills more dreams than fearNotable Quotes:"We will always do the activities of who we truly believe we are. If you believe you're lazy, guess what? Here you go." (06:55)"The ultimate failure is achievement without fulfillment." (26:46)"We cannot live out a mission if we're playing comfortable." (17:04)"When you do hard shit, you feel amazing. When you don't, you feel depressed." (22:25)Resources Mentioned:Ed Mylet's concept of "quality time remaining" - The Ed Mylett Show PodcastChad Cooper's book: Time Isn't the Problem: Four Strategies to Transform Stress Into Success and the Rule of 168Tony Robbins' framework: The science of achievement vs. the art of fulfillmentCell phone screen time audit exercise (03:06)Call to Action:Ready to stop existing and start truly living? Grab a pen and work through the four audit questions from this episode. Then ask yourself: what's one hard thing you can do today to break out of your comfort zone? Your future self is counting on the decisions you make right now.Connect with Empire Partners:Enjoyed the episode? Subscribe, leave a review, and share with a coach who's ready to build a profitable, mission-driven business without sacrificing their values.

[00:02] Welcome to the Show Ryan and Brook welcome Michael Hunter, founder of Spiffy Checkouts, for a conversation about entrepreneurship, marketing, and building scalable businesses.[01:01] The Accidental Marketing Journey Michael started as an entrepreneur at 17 with commission-only sales, got hooked on Tony Robbins, realized speaking was the highest-paid profession, but knew he needed marketing skills first. Spent 13-14 years learning by getting paid to do marketing for others.[03:39] Why Commission-Only Sales at 17 "Ruined" Him The summer between high school and college, Michael chose Cutco kitchen knives over $15/hour catering work. Became a raving fanatic for a product he believed in, learned consultative selling vs. sleazy tactics. Brook reveals this as one of his top recruiting centers for trained salespeople.[08:40] The Miserable Three-Year Grind Failed business partnerships, working alone, constantly losing deals to ex-Infusionsoft employees who had credibility but weren't even good at the software. The breaking point that led to a strategic career move.[11:13] The 45-Degree Angle Strategy Michael took a pay cut to join Infusionsoft for 16 months, not as a direct path but as strategic positioning. "Sometimes the scenic route is actually the fastest path." Left when it got political, returned to agency work with instant credibility boost.[14:10] Moving in 45-Degree Angles Explained Not direct line from A to B, but strategic sidesteps that accelerate long-term progress. Like taking the Infusionsoft job - wasn't direct alignment but helped reach end goals faster.[16:43] From Agency Work to Spiffy Checkouts In the trenches building funnels, websites, copy, ads - knew every tool and limitation. Started custom coding Infusionsoft order forms for big-name clients at $2,500 per checkout page. Realized the opportunity to scale this solution.[19:30] The Agency Hell Reality Check High-stress clients, crossed boundaries, vacations interrupted by launches. "Can't raise families doing this." Identified 20 software ideas, narrowed to 3, chose Spiffy based on highest opportunity, lowest risk to execute.[20:19] You're Competing Against Netflix, Not Other Coaches Mobile optimization isn't just mobile-ready, it's optimized for mobile experience. Your competition isn't direct competitors - it's the user experience set by billion-dollar companies like Netflix and Facebook.[22:29] The Irresistible Offer Foundation Before checkout optimization comes offer optimization. No amount of funnel hacking can fix a broken offer. Must have irresistible offer first, then optimize the experience.[23:16] What Makes an Irresistible Offer People know what's in their product but fail to explain the benefit of getting that result. Your product is a bridge from point A to point B - stop selling the bridge features, start selling the destination.[25:41] The Four Forces Framework Effort required, speed to value, certainty of result, and urgency. Cost-to-value contrast: charge 1/3 to 1/10 of perceived value. Example: "5-day workshop" vs "5-hour workshop" completely changed conversion rates.[28:03] The Xanax vs Meditation Example Effort required, speed to value, certainty, urgency - Xanax wins on all four forces even though meditation is better long-term. How can you make your solution more immediate without compromising quality?[30:54] Marketing the Long-Term Solution Address symptoms first, guide to core problems. Restaurant owner thinks he needs marketing (symptom) but really needs systems (core problem). Meet them where their awareness is, then elevate their thinking.[35:59] What Separates Successful Personal Brands Don't copy what big names do NOW - that's not how they got started. Michael logged into Brendan Burchard's simple systems and was shocked. Fo

The Coaching Equation Podcast - Fast Five Friday: Growth, Optimization & Leadership Transformation**[00:00] **Welcome Back: Growth and Expansion Focus Ryan sets the stage for a power-packed Fast Five Friday centered on the driving force behind both personal and professional transformation—growth never stops demanding your attention.**[01:15] **Greatness Never Goes on Sale The truth bomb: there's no "arrival moment" where everything gets easier. It's a constant battle, and that's actually comforting. Rory Vaden's wisdom: "Success is never owned, it's rented, and the rent is due every day." Stop waiting for the Memorial Day sale on excellence.**[04:30] **What Are You Optimizing For? The obsession-worthy question that changes everything. Ryan's revelation with his wife: they'd been optimizing for goals that no longer served them. Better to fail at the new standard that serves your current self than succeed at the old standard serving yesterday's version of you.**[08:45] **Lewis Carroll's Identity Truth Bomb "It's no use to go back to yesterday because I was a different person then." We're evolving daily at a cellular level—personalities, goals, desires, everything. Stop living in the rearview mirror and beating yourself up for past decisions. You're either going forward or backward, never stagnant.**[12:20] **Your Clients Have All The Answers The week's revelation: no one seems to be asking their customers anything. Four to five business questions answered this week with "go ask your people." Survey for results, satisfaction levels, current problems. Test hooks and titles on your list. The answers you're desperately seeking are right in front of you.**[15:45] **Elite Practitioner to Transformational Leader The biggest shift coaches must make as business owners—and the one very few ever make. It's not about chasing marketing tactics; it's about identity transformation. Focus on "who" first, then "what." Even if you're leading a business of one, this shift changes everything.**[18:30] **Vail Event: A Dream Come True Next Thursday in the Garden of Eden (Vail, Colorado in summer). Ryan's childhood connection to this magical place meets his mission to help coaches make the practitioner-to-leader shift. Limited spaces, application required at quantumempire.io/event.Connect with Empire Partners: quantumempire.io/event

The Coaching Equation Podcast - Whitney Faires on The Courageous Leader Roadmap[01:05] From Division I Volleyball to Leadership Mastery Whitney's earliest leadership lessons came from coaches and teammates—discovering that transformation of the person, not just driving outcomes, is what makes leadership truly powerful and fulfilling.[03:26] Why "Squeezing the Juice" Always Backfires The single point of failure trap: when leaders micromanage for outcomes, they can't scale. Plus the hidden costs of the "churn and burn" mentality with VAs and team members.[05:57] The Metrics That Matter for Leadership Retention rates, engagement surveys, internal promotions, and productivity—plus the Gallup bombshell: 70% of employee engagement traces directly to their relationship with their direct leader.[09:12] The True Cost of Burning Through VAs Why "Google Doc and hope for the best" wastes more time than proper training. The game-changing question: "How do you like to learn things?" tailors your approach and builds lasting team members.[12:24] Ruthless Prioritization Under Fire When your business feels like chaos, Whitney's barometer: "If prioritization isn't hard, you're not really doing it." Choose quality over quantity, even when the house is on fire.[15:39] The Courageous Leader Roadmap: Step 1 Define Your Leadership Identity—create 5-7 leadership commitments that guide your decisions. Whitney's examples: "People First Always" and "Assume Best Intent" for navigating conflict.[19:19] Whitney's Leadership Commitments in Action Address the person before the employee. Stay curious instead of reactive. How defining your leadership identity becomes the ultimate form of accountability.[23:42] Who Do You Want to Be as a Leader? The reflection framework: Know your strengths and weaknesses, learn from your best and worst leaders, and answer the legacy question—what do you want people to say about your leadership 10 years from now?[28:26] Step 2: Connect to Inspire Connection isn't "soft"—it's strategic. Avoid the "franager" trap (friend + manager) while showing genuine interest beyond surface-level rapport. Leadership is done WITH people, not TO people.[35:24] Step 3: Activate Your Power Zone Your mental state is a choice, not chance. Leaders have a responsibility to show up optimally because there are "eyes on you"—your team mirrors how you handle pressure and adversity.[39:25] The Leadership Reality Check "If you don't want to serve the people you're leading... please don't be a people leader." Why doing it for money, title, or career mobility without genuine care for people's growth always fails.[43:25] Step 4: Execute with Resilience Turn struggle into strength through the adversity reframe process. Separate emotion from problem-solving while still processing feelings. You stand behind your people in the spotlight, but in front of them under fire.[47:22] Step 5: Fearless Communication Not being the loudest person or "live tweeting your inner monologue"—that's reckless. True fearless communication is speaking in spite of fear, having difficult conversations swiftly, and contributing your perspective even when uncomfortable.[51:38] The Ripple Effect of Great Leadership When teams watch you execute with resilience and view adversity as opportunity, organizational problems disappear. Personal responsibility becomes contagious, and performance dips become rare.[54:01] Skills vs. Self-Development Technical skills hit a ceiling—true leadership comes from developing yourself. Whitney's final mic drop: focus on internal development, not just external skills, to break through growth barriers.Connect with Whitney: www.whitneyfaires.com

[00:00] A Different Kind of Fast FiveRyan and Brook pivot from the usual format to dive into a timely and emotional topic—how much time we really have left and how we're using it.[01:20] The Power of QTR: Quality Time RemainingRyan shares a concept he heard from Ed Mylett—QTR—and how it reframed his thinking about urgency, intentionality, and time.[02:08] Brook's Wake-Up Call: Stage 4 DiagnosisBrook shares the deeply personal news about his father's cancer diagnosis and how it immediately clarified his perspective on life, legacy, and presence.[04:46] Two Men, Same Age—Very Different LegaciesBrook contrasts his dad's response with Tony Robbins' drive to feed 2 billion people—highlighting how beliefs shape behavior and define our legacy.[06:18] Done Playing SmallBrook explains how this experience has pushed him to stop playing small and step fully into purpose, impact, and contribution.[08:14] Pain vs. Suffering: Making the ChoiceBrook reveals his mindset shift after the diagnosis—choosing to feel pain without spiraling into suffering—and how it's informed his approach to supporting his father.[10:03] The Sleepwalk EffectRyan explores how most people live in autopilot mode and how our internal constructs often limit the experiences and results we believe are available to us.[12:15] The Bold Move: Taking a Day OffIn a rare move, Brook commits to stepping away from work for a full day to prioritize family and presence—challenging the idea that hustle is the only way.[13:38] Make Room for Your GiftsBrook shares a powerful quote from Jim Rohn via Tony Robbins: “Your gifts will make room for you.” A reminder to step into who you were made to be.[14:19] Preview of What's NextRyan and Brook commit to expanding this conversation in a future episode, diving even deeper into how to fully maximize the time we've got left.

[03:05] From Bunk Beds to Zig Ziglar Brook's uncle, Navy-SEAL-in-training, fills a shared bedroom with personal-development tapes—sparking Brook's fascination with influence and landing him a high-end restaurant job that doubles his peers' tips.[08:42] Two Months, Zero Sales A brutal start in timeshare sales ends with a 92 % close rate, an $80 k month, and a lifelong belief: master the lowest-quality leads and everything else gets easier.[18:55] Relationship Selling at Buffini & Company Personality profiling (“You said, but I heard…”) teaches Brook to tailor every conversation, sets new revenue records, and plants the seeds of his future Close Everyone framework.[26:14] Fired on Friday, 30 Clients by Monday After an unexpected termination, Brook launches his own coaching practice—walking into 50 real-estate offices, offering free training, and signing 30 paying clients in 30 days.[35:48] Day 1 at Tony Robbins No chair, no leads, “that desk is cursed”—yet Brook nets $98,670 in his first month by mining overlooked leads and letting results, not volume, do the talking.[46:37] Tripling Income, Halving Hours A two-hour dawn ritual (“How do I triple my income and cut my hours in half?”) yields a repeatable sales system that scales across a newly remote team.[57:22] Scaling Business Mastery to $33 M Brook turns a struggling division into a zero-ad-spend powerhouse, then closes with the two WHYs every coach must answer: your personal why and your client's transformational why—meet both, and sales take care of themselves.

Episode Highlights00:01 – Why communication is the missing skill in leadership, sales, and coaching01:13 – The shocking stat about managers and communication training02:54 – Marcus' early experiences that sparked his obsession with asking better questions06:17 – A baptism gone wrong… and the moment that revealed the true power of questions08:40 – How asking the right questions transformed a tense moment into connection and clarity11:10 – The childhood experience that exposed the cost of miscommunication13:41 – “It's dumb not to dumb it down”: Why trying to sound smart is costing you influence16:55 – The #1 KPI every sales team should track: "No one has ever asked me that before."18:41 – The most powerful question in discovery (and why it's not “why”)23:28 – Introducing “The Pathfinder” and the quadrant that reveals your communication identity26:22 – Dictator, Lawyer, Instructor, Pathfinder: Which one are you?29:45 – Why real leadership means not being the hero31:44 – Solopreneurs beware: Why great salespeople often struggle as leaders35:23 – The Pushback Pivot: A simple technique to stay curious (and disarm objections)40:09 – Why defending kills authority—and what to do instead41:08 – The “Question Only Game” (and how to use it to lead someone to their own insight)45:10 – The 3 P's of a perfect question: Progress, Purpose, Path48:28 – A real-life communication test: Solving a personal crisis in under 60 seconds52:35 – The magic question that created a breakthrough (and why it worked)54:11 – Why true mastery in communication comes from decades of obsessionLinks MentionedMarcus Sheridan's book: They Ask, You Answer Learn more about Marcus: https://marcussheridan.com

Episode Highlights[00:01] Meet Angie Boynton, Contract Law ExpertAngie shares her journey from litigator to contract law specialist—and why she believes contracts are the foundation of every business relationship.[06:12] Contracts Are About Clarity, Not CombatContracts aren't swords or shields—they're the structure for how two people agree to work together. Angie explains why mission-driven coaches need to shift how they think about legal agreements.[10:47] Why “Borrowed Contracts” Can Cost You EverythingAngie shares real examples of coaches posting online asking for contract templates—even after landing their “dream client”—and why this approach is dangerously short-sighted.[13:59] What Happens When a Client Refuses to Sign?Ryan and Angie explore how your contract should reflect your values—and how to respond when a prospect won't agree to your terms.[17:03] Scope Creep and the Danger of OvergivingThe most common boundary violation in coaching: doing more than you agreed to. Angie breaks down how to protect yourself without compromising service.[19:45] The Five Clauses Every Coaching Contract Should IncludeAngie walks through her 5 must-haves in every agreement:Correct Legal Name (and what to do if you use a DBA)Confidentiality Language (to protect your IP and your client's privacy)Force Majeure Clause (what happens when life happens)Clear Obligations (for both coach and client)End Date (so you know when your responsibilities are complete)[44:52] The Truth About “Lifetime Access”Angie shares how to define and limit “lifetime access” in a way that's legally clear and doesn't trap you in unrealistic client expectations.Links Mentioned:Free Contract Download + IP Risk QuizGet Angie's client agreement template and take her copycat risk quiz at: www.happyatlaw.com

Episode Highlights[00:01] Health and Fitness Should Be Job #1 Ryan shares wisdom from health icon Mark Sisson and reflects on how even high performers let their health slide—and why it's time to prioritize your body like your business depends on it.[03:16] When Business Feels Like Drowning A powerful lesson from Rob Dyrdek and a Navy SEAL mantra: “Slow is smooth, smooth is fast.” When chaos hits in business, slow down, breathe, and move intentionally.[06:50] Yesterday is History, Tomorrow a Mystery, Today a Gift A quote from Bill Keane reminds us to stop chasing the horizon and start honoring the present. Ryan challenges you to embrace “blissful dissatisfaction.”[10:07] What's Your Level of Urgency? Are you coasting—or chasing your goals like your house is on fire? Ryan explains how losing urgency erodes momentum, and why acting with intensity changes everything.[14:37] It's Not the Circumstance—It's the Meaning You Assign to It After a serious car accident involving his mom, Ryan shares a heartfelt reminder: the meaning you attach to challenges defines your experience—and you can choose a new one.

Episode Highlights[00:00] What You Condition Becomes Real Brook shares a story about losing momentum in sales—and how he turned it around by conditioning his mind, environment, and habits around a powerful goal.[06:54] Reconnect with the Real Mission Ryan and Brook explain why losing sight of your "why" leads to mid-year drift—and challenge you to revisit the true reason behind your 2025 goals.[12:44] Recalibrate Your Plan Whether you had a plan and abandoned it—or never really had one—Ryan and Brook break down how to get back on track without scrapping your year.[19:51] Turn Off the Noise Brook and Ryan call out the distractions stealing your focus (including yourself!)—and share tactical ways to reclaim your attention and momentum.[25:18] Keep It Fresh Boredom kills businesses. Brook and Ryan reveal why you must celebrate the small wins, refresh your routines, and stay connected to the bigger mission to finish the year strong.

Episode Highlights[00:00] From Doubt to Possibility Ryan breaks down why the question “Can I...?” often leads to hesitation—and how adding just one word (“How can I...?”) can shift you into possibility and action.[02:23] Is Your Routine Serving You or Stagnating You? Routines are powerful—but they can also turn into ruts. Ryan shares why shaking up your daily structure might be the key to a breakthrough.[04:48] What REAL Progress Looks Like A quote from Dan Sullivan sparks a mindset shift: stop measuring against your future ideal, and start looking back to see how far you've come.[07:16] Are You Avoiding the Real Problem? The most important move you can make in business: confront the real issue. Ryan challenges listeners to get honest about the root problem—and whether they've been avoiding it.[09:29] Get in the Right Rooms with the Right People A week with fellow high-level entrepreneurs reminded Ryan how energizing it is to be surrounded by people who truly get it. He shares why proximity isn't optional—it's essential.

Episode Highlights[00:00] Define the Lifestyle You Want Ryan and Brook explore how lifestyle preferences directly shape your business model—with a story about a misaligned business partner whose “no Mondays or Fridays” rule clashed with growth goals.[07:03] How Many Clients Do You Actually Want? Your ideal number of clients determines everything—from your schedule to your business model to your pricing. Ryan and Brook explain how to align this with your mission, energy, and season of life.[14:06] How Much Revenue Feels Right (for You)? Brook introduces a values-based money framework—Survival, Stability, Success, Significance—and shares how redefining your financial targets around lifestyle and season can bring clarity and peace.[21:53] Finding the Right Price Point Reverse-engineering your pricing based on hours, income goals, and delivery style leads to aligned offers. Ryan and Brook also discuss why ROI-based offers often support higher price points—and why emotional integrity still matters most.[32:37] Do You Want a Team or Just More Time? Not everyone wants to manage people—and that's okay. Ryan and Brook unpack what it really takes to lead a team, why some people change their minds, and how to know if building a company is right for you.[49:18] You Have Permission to Rebuild If your current business doesn't align with what you truly want, don't be afraid to break it. Ryan shares why smart reinvention beats staying stuck—and how to begin that process with intention.

Episode Highlights[00:00] Do What You Can with What You Have, Where You Are A sweaty post-Peloton Ryan reminds us that waiting for perfect conditions is a trap. The best things in life are built on imperfect action.[02:32] Influence with Intention Ryan reflects on his journey from money-driven persuasion to purpose-driven influence—and why belief in what you're offering makes all the difference.[07:10] Redefining Freedom A 40-minute tennis session with his daughter in the Colorado sun serves as a powerful reminder of why we build our businesses in the first place.[09:10] Purpose > Pleasure A quote from Bedros Keuilian and a timeless lesson from Les Brown come together to reveal the secret to resilience in uncertain times.[12:54] People, Process, Profit Inspired by entrepreneur Suneera Madhani, Ryan unpacks the three essentials to scaling any coaching business—starting with getting the right people on the bus.

Episode Highlights[00:01] Breaking Free from the Coaching Industry Echo Chamber Ryan and Brook call out the toxic “7-figure-or-bust” culture and explain why success must be defined on your own terms—not someone else's marketing funnel.[07:45] Are You a Leader or Just Following the Noise? Brook unpacks how marketers are creating weak leaders by spoon-feeding tactics instead of teaching critical thinking and decision-making.[13:07] Permission to Build the Business You Actually Want Ryan lays the foundation for the episode's mission: giving coaches full permission to design their business their way, without guilt or pressure.[18:17] How Big Is Your Dream (Really)? Brook walks through Tony Robbins' “Dream Bucket” exercise to help listeners calculate the actual cost of their dream life. Hint: it's usually less than you think.[24:00] The Goldilocks Goal: Not Too Big, Not Too Small Ryan explains how to set goals that stretch you—but don't break your belief in what's possible.[25:49] Flip the Money Question: How Many People Do You Want to Help? Brook reframes revenue goals by anchoring them to contribution and impact—then working backward from there.[27:32] Step 1: Decide How Many People You Really Want to Work With The first step to building your dream business? Forget the “how” and get clear on who you want to serve—and how many of them you truly want to support.[34:26] Your Goals Can Change—And That's Okay Brook and Ryan remind listeners that your dream business will evolve over time, and you have full permission to change your mind.[35:19] Don't Worry About the How (Yet) Before you obsess over strategy, get anchored in the vision. The “how” will follow—after you decide what success really looks like for you.

Episode Highlights[00:00] Bagel Shop Lessons in Customer Service Ryan shares a frustrating Friday morning tradition gone wrong—and explains how one small apology can change the course of your customer's loyalty.[05:35] Influence Is the Ultimate Skill Why influence is the one skill every entrepreneur should master—and why you should never fully offload sales or marketing as a founder.[09:18] Aligning Outcomes with Your Team A misalignment during a meeting sparks a lesson on clarity: when setting initiatives, make sure everyone knows exactly what success looks like from the start.[13:37] Calculating Opportunity Cost in Business Decisions A $21K investment leads to a bigger question: how much is not investing in speed actually costing you?[18:33] The Power of Community (and a Personal Invite) After attending two powerful mastermind events, Ryan reflects on the energy and expansion that come from being in the right room—and invites listeners to the June event in Vail, CO.

Episode Highlights[05:21] Copywriting Essentials That Haven't ChangedThe enduring power of a great headline, hook, CTA, and irresistible offer.[08:46] Why Founders Should Master Marketing & Sales FirstWhy outsourcing sales and marketing too soon is a massive mistake.[15:08] The Comfort Trap of Branding EarlyWhy obsessing over logos and colors won't build your business—and what to do instead.[18:25] Copy First, Design SecondKulin's Star Wars analogy: “A great script beats great visuals every time.”[21:40] The Shift: From Hero's Journey to Something More PowerfulWhy traditional storytelling formulas are losing their effectiveness.[26:54] Predictability Kills Emotional ConnectionHow familiarity in copy lowers conversions—and how to avoid it.[33:02] The RISE Framework UnpackedRelate. Illustrate. Shift. Empower. The new model for compelling storytelling.[37:59] Why Aspirational Messaging Beats Pain-Based CopyReal-world examples from Apple, Rolls-Royce, and luxury branding.[45:48] The Holistic Power of Quantum EmpireHow Ryan, Kulin, and their team are reshaping the coaching industry—together.

Episode Highlights[00:00] Hard Conversations & Real Leadership Ryan reflects on a week of tough conversations—and how great leaders grow by receiving feedback instead of resisting it.[02:30] Are You Managing or Leading? A powerful quote from Leaders Eat Last sparks the question: Are you just managing your team, or are you actually leading them?[04:52] Give When It's Hard to Give A quote from Jay Shetty's monastery days hits deep: “God doesn't see what you give. God sees what you hold back.” Ryan unpacks what that means for generosity and leadership.[08:11] Cultivating Energy Through Action Sick, drained, and jet-lagged—but still went to the gym. Ryan explains why we don't “wait for energy,” we create it with intentional habits.[11:00] Back to Marketing Basics A story from Ryan's fitness coaching days reminds us that mastering fundamentals always outperforms flashy tactics—especially in marketing.

Episode Highlights[00:00] When (Not) to Hire a Salesperson Ryan and Brook explain why most coaches hire too early—and the costly mistake of hiring just to escape sales discomfort.[02:56] The Must-Have Metrics Before You Bring Someone On Learn why consistent recurring revenue and lead flow are critical before onboarding your first salesperson.[05:52] Where to Find Top Performers Discover the difference between creating vs. finding great salespeople—and why waiters and car salespeople might be your goldmine.[10:17] Brook's 4-Step Hiring Gauntlet The exact filtering process Brook uses to weed out 90% of applicants before the first interview—including a clever 30-second video test that reveals coachability and hunger.[17:04] Disc Profiles & Motivators: What Really Matters They break down how to match a salesperson's communication style and values with your offer and audience.[21:14] Why Part-Time Sales Hires Usually Fail Ryan and Brook share hard-earned wisdom on why going “part-time” dilutes leverage, rep count, and culture.[24:56] Setting the Stage for Success Get tips on crafting SOPs, onboarding timelines, and a certainty-rich environment that top performers crave.[30:16] Recruit. Train. Maintain. Brook's signature framework that ensures you not only attract talent—but keep them.

Episode Highlights[00:11] Where This Debate Comes From Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you build it wrong.[01:15] Why Most People Get It Wrong Brook explains how low-ticket offers often come from boredom or desperation instead of intentionality—and why that's a recipe for disaster.[04:49] A “Train vs. Private Jet” Approach A properly designed low-ticket offer solves a micro-problem or acts as a slower path to the same destination, allowing your ideal client to stay on the journey without pressure.[07:02] Trust Over Marketing Low-ticket offers give prospects a taste of your value. If done right, you're not upselling on hype—you're upselling on trust.[10:35] Offer Collapse Strategy Ryan breaks down how your high-ticket and low-ticket offers can be modular versions of the same solution, using delivery format as the differentiator—not the content itself.[14:33] The Law of Reciprocity in Action A powerful reminder: If your low-ticket offer overdelivers, clients will feel pulled toward your higher-end services—often because they want to give back.[20:21] Serving Those Who Can't Afford High Ticket (Yet) Why heart-centered coaches should consider low-ticket offers as a way to create transformation for people who are ready and willing but financially limited.[23:36] Leveraging MRR with Low-Ticket Offers How a low-ticket offer can extend the client journey post-high-ticket, creating predictable monthly revenue and business stability.[27:05] Testing and Market Research with Low-Ticket Offers Use low-ticket programs to validate messaging, pricing, and product-market fit before scaling up ad spend or building something bigger.[29:44] The 5 Things to Avoid with Low-Ticket Offers Ryan and Brook close the episode by unpacking five major pitfalls to avoid—including unclear positioning, brand dilution, overwhelm, and turning it into your business's core focus.Links Mentioned:Coaching Equation Website: Leave us a voicemail at coachingequation.com and let us know—are you planning to build a low-ticket offer?

Episode Highlights: [00:01] Why We Shifted Our Event Model Ryan and Brook reveal the intentional changes they made to their live event strategy—including allowing guests into mastermind events—and how this shift prioritized connection over sales pitches.[04:03] Connection Over Conversion Discover how focusing on authentic connection instead of sales pitches created powerful relationships, drove upgrades within their mastermind, and made attendees want to stay long after the event ended.[06:18] The Anti-Pitch: Why We Told People NOT to Join Ryan shares the bold moment at the event when he publicly advised attendees not to join if they couldn't afford six to twelve months—proving integrity is the foundation of long-term business relationships.[15:42] Funnel XP Calculator: Simplifying Growth with Metrics Brook and Ryan unveil their new Funnel XP Calculator, showing attendees how small, intentional tweaks to five key areas of their business could lead to massive growth without needing a complete overhaul.[25:48] The Secret to Long-Term Client Retention The duo breaks down what makes their mastermind environment “sticky,” including selective application processes, immersive venues, and delivering transformation over information.[36:23] The Power of C.A.N.I. (Constant and Never Ending Improvement) Brook shares how applying this principle post-event—capturing what worked and what could improve—ensures every event gets better and keeps clients coming back.Links Mentioned:Profitable Coach Live – Vail, CO (June 5-7, 2025) Join the waitlist: profitablecoachlive.com/waitlist

Episode Highlights:[00:12] The Power of Passion ProjectsBrook shares how revisiting a long-shelved book project reignited his creativity and focus—reminding us all that when passion calls, it's time to go all in.[02:07] The Science of Giving: Why Altruism Leads to SuccessRyan dives into research from Adam Grant, revealing that while pure givers might not always be top sales performers, they create environments that dramatically outperform teams with a transactional mindset.[05:45] Are We Born to Win but Programmed to Fail?Brook unpacks a thought-provoking insight from The 490 Formula—how we're naturally equipped for success but conditioned by society to think small and settle for less.[07:05] The Timeless Truth of Staying in the GameRyan reflects on a classic quote from Confucius: “It does not matter how slowly you go as long as you do not stop.” The key to success isn't speed—it's relentless persistence.[09:11] A Sold-Out Event and What's NextAs Profitable Coach Live kicks off in Florida, Ryan and Brook share their excitement, reflect on past event growth, and announce the waitlist for the next event in Vail, CO, June 5-7.Links Mentioned:Profitable Coach Live – Vail, CO (June 5-7, 2025)Get on the waitlist: profitablecoachlive.com/waitlist

Episode Highlights:[00:00] The Calendar Mistakes Costing You SalesRyan and Brook break down why most salespeople and business owners fail to maximize their calendar—and how simple scheduling changes can skyrocket your conversion rates.[02:29] Follow-Ups: The Right and Wrong Way to Schedule ThemThink follow-up calls should be slotted in wherever there's an opening? Think again. Ryan and Brook explain why placing follow-ups in prime sales slots is a massive mistake and how to optimize your schedule for success.[07:22] Sales Training Isn't Optional—It's ScheduledMost salespeople wing it on calls instead of training. Ryan reveals why treating sales training like an athlete treats practice is the difference between winning and staying average.[13:15] The Hidden Math Behind Your Call TimesBooking calls at the wrong intervals can cost you thousands. Brook shares the data-backed reason why 60-minute calls outperform longer sessions and why shifting call slots can instantly boost revenue.[18:36] When Should You Actually Be Taking Calls?If you're booking calls based on your convenience instead of when your ideal clients are available, you're losing sales. Ryan and Brook show how one simple shift saved a client's business.[21:46] The Pro Move: Listening to Your Own CallsTop sales performers review their game tape. Are you? Ryan lays out why call recordings are the most valuable tool for improving your sales skills—if you actually use them.[28:57] The Break Hack That Keeps You Performing at a High LevelToo many sales calls without breaks lead to burnout, but too much downtime kills momentum. Brook and Ryan share their personal strategies for optimizing energy between calls without wasting time.[34:42] The Top 2% Rule: How Calendar Optimization Sets You Apart98% of salespeople don't do this. Implementing just a few of these scheduling tweaks puts you ahead of nearly everyone else in the game.Links Mentioned:Coaching Equation Podcast Website – Visit coachingequation.com to browse episodes, leave a review, or send a voice message with your thoughts!

Episode Highlights:[00:13] The Question That Changes EverythingWhat would you do if you completely trusted yourself? Ryan shares how this question stopped him in his tracks, revealing hidden doubts and subconscious fears that hold us back.[02:15] Life Management vs. Time ManagementAfter diving deep into Tony Robbins' new time management framework, Brook and Ryan reflect on the difference between managing tasks and designing a life with intention.[04:13] Turning Hindsight into ForesightA powerful quote from Robin Sharma: “The real trick in life is to turn hindsight into foresight that reveals insight.” Learn how to use past failures to sharpen your vision for the future.[06:14] The Power of Process DocumentationMost businesses think they have a tight operation—until they map it out. Brook and Ryan break down why documenting every step of your process reveals hidden problems and major opportunities.[08:32] Why Success Is Uncomfortably PracticalForget the latest flashy strategy—true success is built on boring, repeatable, practical actions. Ryan shares a lesson from Gary Vee and Cody Sanchez about resisting the urge to chase what's new instead of what works.

Episode Highlights:[00:24] When You Swing and Miss in BusinessRyan and Brook dive into the reality of setbacks—when you invest in something that doesn't work out, hire the wrong people, or take a big financial loss. Every entrepreneur will face it, but how you respond makes all the difference.[03:47] Losing Big: Ryan's Story of Hitting Rock BottomRyan shares a personal story of going all-in on a strategy, losing everything, and the painful process of rebuilding from scratch—while pulling out the lessons that helped him come back stronger.[06:56] The Magic Bullet FallacyWhy do people fall for the idea that one strategy, tactic, or solution will fix everything? Brook and Ryan explain how to spot the danger signs of chasing the next "magic bullet" and why real success comes from a business owner mindset.[13:07] Is the Juice Worth the Squeeze?How long should you stick with a strategy before pivoting? The key to business success isn't just commitment—it's knowing when to pivot, adjust, or double down on what's actually working.[16:43] Playing the Long Game: Business Isn't a Quick FixIf you don't have the grit to play the long game, get out now. Ryan and Brook lay out the tough truth: real business owners are constantly adapting, solving new problems, and outlasting trends.[22:46] Choosing the Right People: The 10-to-1 RuleHow do you know if a business relationship, contractor, or program is worth it? Brook breaks down the 10-to-1 rule—ensuring that every investment delivers at least 10X the value before committing.[26:25] Are You a Creator or a Victim?Ryan and Brook challenge listeners to take ownership of their failures. You can't build a successful business if you give your power away—real success means owning every decision and learning from it.[31:55] Stop the Bleeding: Why Successful People Pivot FastHolding onto a failing strategy out of pride or fear is one of the biggest mistakes in business. Learn why the best entrepreneurs cut their losses quickly and move on.[40:21] Who's Waiting on You to Try Again?There are people right now who need your expertise—but if you stay stuck in fear, they'll never find you. Ryan and Brook remind coaches that giving up doesn't just hurt them—it hurts the clients they're meant to serve.

Episode Highlights: [00:18] The Power of Cleansing (In Business and Life)Brook shares insights from his two-month homeopathy cleanse, revealing why detoxing isn't just about what you add—but also about what you remove. Ryan connects this to spring cleaning in business and why eliminating what's not working is just as important as growth.[01:52] The Sunk Cost Fallacy: When to Cut Your LossesEver kept doing something just because you invested time or money in it? Ryan explains the sunk cost fallacy—why people hold onto bad strategies out of guilt—and why the best business owners cut their losses and move on quickly.[04:20] Relationships Over TransactionsIn an era dominated by digital marketing and ad-driven tactics, Brook reminds us that strong relationships are the ultimate business advantage. Ryan adds that great relationships mean you'll never go hungry in business.[06:17] Model, Then Modify: The Fastest Path to MasteryWhether in sales, leadership, or any skill, the key is to model what works first—then tweak it to fit your unique voice and business. Ryan shares how this philosophy applies to mastering sales scripts, marketing, and even music.[08:26] The Stoic Reminder: Be the Person You Aspire to BeBrook drops a powerful quote from Marcus Aurelius: “Waste no more time arguing what a good person should be. Be one.” Ryan and Brook discuss the noise of today's world and why action speaks louder than words.

This episode was too good to leave buried in the archives!Episode Highlights[00:01] The Costly Learning CurveRyan and Brook reflect on mistakes they wish they could have avoided when launching their coaching businesses—and how you can shortcut the process to success.[01:34] Mistake #1: Getting Ready to Get ReadyPerfectionism kills momentum. If you're stuck in “preparing” mode—chasing certifications, tweaking your program endlessly, or waiting for the right moment—it's time to launch.[08:15] Don't Build Your Program Before You Sell ItA hard truth: Many coaches spend months building a program only to realize no one buys it. Sell first, then build. Ryan and Brook explain why testing the market before you create is key.[14:06] Mistake #2: Building Your Business Around a TacticOne marketing trick won't build a sustainable business. Whether it's referrals, Facebook ads, or a trending strategy, you need a real business—not a one-trick marketing play.[28:28] Mistake #3: Pricing Yourself into the Ground (or Out of the Market)Underpricing leads to burnout, overpricing without proof sinks sales, and putting your rates on your website is a conversion killer. Learn how to price based on value, not just sessions.[43:04] Mistake #4: Winging It with SalesIf you don't have a structured sales process, you're losing clients who should be working with you. Ryan and Brook break down why sales isn't about “convincing”—it's about guiding.[50:37] Mistake #5: Thinking Like a Coach, Not a Business OwnerYou're not just a coach—you're an entrepreneur. The fastest-growing coaching businesses don't just focus on their craft; they master marketing, sales, systems, and leadership.

Episode Highlights: [00:11] Volume Creates StabilityIf your results feel inconsistent, you might not have a sales or marketing problem—you might just need more volume. Ryan explains why success often comes down to increasing output.[02:11] Resonance Over UnderstandingInspired by The Seven Frequencies of Communication, Brook shares a key insight: it's not just about making people understand—it's about making them feel. True influence happens at the level of resonance.[04:23] What You Give Energy to GrowsRyan and Brook discuss a quote from Ralph Waldo Emerson: "The only thing that can grow is the thing you give energy to." Where is your focus right now? Because that's exactly what's expanding in your life and business.[06:29] The Myth of MultitaskingBrook shares his recent shift away from multitasking and how focused work—especially during uninterrupted weekend hours—has led to massive productivity breakthroughs.[09:36] The Long-Form Content TakeoverRyan drops eye-opening stats proving that long-form content is outperforming short-form, including:55% of podcast listeners complete full episodes.LinkedIn articles get 3X more engagement than short posts.YouTube long-form videos (10+ minutes) get 400% more watch time than shorts for educational content.

Episode Highlights[00:00] The Wrong Question About ObjectionsMost people ask, "How do I handle objections?"—but that's the wrong question. Ryan and Brook break down why understanding the psychology behind objections is the real game-changer.[01:02] Why Objections Feel Like ConfrontationHow deep-seated fears around judgment and confrontation cause resistance in sales—and why shifting your perspective on objections changes everything.[03:13] The Fight-or-Flight Response in SalesObjections aren't always about rejection—they're often a sign that a prospect is about to break a pattern and step into something new. Learn how to navigate this crucial moment.[07:11] Handling Limiting Beliefs in Real TimeThe strongest belief wins. Are your beliefs about your solution stronger than their fears? Ryan and Brook discuss how to develop the certainty needed to move prospects forward.[10:17] Fear vs. Danger: A Simple Question That Changes EverythingBrook shares a powerful question to help prospects push through their resistance and make empowered decisions.[14:42] The Push vs. The GuideWhy high-pressure objection handling leads to buyer's remorse and cancellations—versus leading prospects to real clarity and commitment.[24:12] The Sales Moment That Changed EverythingBrook recounts a life-changing sales call that shifted his entire approach to objections and created a new level of conviction.[30:38] Why Objection Scripts Don't WorkMemorized rebuttals make you sound robotic and inauthentic. Ryan and Brook explain why objections must be handled dynamically, not mechanically.[38:20] Mastering Objections Through Preparation, Not PrescriptionThe power isn't in having the perfect response—it's in being prepared, present, and responsive in the moment.

Episode Highlights: [00:01] Take a Chance: Stop Settling for GoodAre you playing it safe in your business? Ryan challenges listeners to stop clinging to what's comfortable and start pursuing greatness—even if it means taking risks.[02:13] Business Should Be FunSuccess doesn't have to mean struggle. Ryan explains why building a business should be both hard and enjoyable, and how fun is a key ingredient to long-term sustainability.[04:43] Avoid the Blockbuster Trap: Adapt or Get Left BehindA powerful quote from Peter Thiel: “In a world of rapid change, the most dangerous thing is to keep doing what worked in the past.” Learn how to spot when strategies are becoming outdated and how to evolve before your business gets left behind.[06:27] Sell First, Then BuildOne of the biggest mistakes entrepreneurs make is building a program before testing the market. Ryan shares why professional entrepreneurs sell first and refine their offers based on real demand.[08:29] Be Present with FamilyThe grind never stops—but that doesn't mean you should always be thinking about work. Ryan reflects on the importance of putting business aside to truly connect with family and loved ones.

Episode Highlights:[00:01] Guest Introduction: Maxwell Nee, CRO of ScoreAppMaxwell shares his journey from corporate finance burnout to becoming an entrepreneur and the CRO of ScoreApp, a platform transforming lead generation through quiz marketing.[01:19] Transitioning to CoachingDiscover how Maxwell transitioned from consulting to coaching by addressing client mindset barriers and embracing adaptability.[04:28] Keys to Scaling a Coaching BusinessLearn how Maxwell and his team built a $2M coaching business by leveraging teamwork, mentorship, and a focus on accelerating the learning curve.[09:34] Building Sellable BusinessesMaxwell highlights the challenges of traditional coaching business models and explains how focusing on scalable, machine-like systems can create equity and freedom.[14:38] Quiz Marketing and Lead GenerationExplore the power of quiz marketing, ScoreApp's role in personalized engagement, and how this approach cuts through the noise to drive conversions.[28:06] How ScoreApp WorksMaxwell details ScoreApp's features, including AI-driven campaign creation, native integrations, and tools for personalized client interactions.[35:20] Advice for Coaches in TransitionPractical guidance for coaches juggling a day job or facing entrepreneurial struggles, with a focus on alignment and long-term success.[43:54] Free Resource: "Scorecard Marketing" BookMaxwell introduces a free resource for listeners, providing practical steps to harness quiz marketing effectively.Links Mentioned:Scorecard Marketing Book: Get a free copy of this Amazon bestseller, which breaks down the principles of quiz marketing and how to implement it in your business. Visit: https://scoreapp.com/book

Episode Highlights:[00:00] Chess as a Life and Business StrategyBrook shares how losing to his 12-year-old daughter at chess revealed the power of strategy and the importance of learning proven winning approaches in life and business.[01:19] The Power of Asking for HelpRyan recounts a lesson from his daughter's theater audition, highlighting how fear of embarrassment holds many people back from asking for the guidance they need to succeed.[03:42] The Who vs. The How in BusinessBrook discusses the balance between finding the right people (the who) and mastering the right strategies (the how), emphasizing that both are critical for long-term success.[04:55] Where Will Your Habits Lead You?A powerful reflection question: With my current daily habits, where will I be in 5, 10, or 20 years? Ryan shares how this mindset shift can help in business, personal growth, and even sales conversations.[07:09] The Dream 100: One Client Can Change EverythingBrook shares a behind-the-scenes story from Tony Robbins' Dream 100 strategy, illustrating how one connection can transform an entire business—and why you might already be just one or two degrees away from the right opportunity.

Episode Highlights[00:00] Introducing Allison HareRyan welcomes Allison Hare, a podcast expert, award-winning podcaster, and longtime collaborator, as they discuss her journey from broadcasting aspirations to podcasting success.[02:52] Discovering the Power of VoiceAllison shares how she found her passion for podcasting and why helping others amplify their voices has become her mission.[10:26] Pursuing Dreams After SetbacksEncouragement for those revisiting shelved dreams, with Allison offering advice on rediscovering purpose and building a meaningful podcast.[18:31] Lessons From Five Years of PodcastingAllison reveals her biggest lessons, from embracing imperfections to crafting authentic content that connects deeply with audiences.[28:00] Authentic Connection Through PodcastingWhy podcasts are powerful tools for creating trust, building relationships, and engaging listeners in a meaningful way.[38:49] Busting Podcast MythsAllison dispels common misconceptions about the podcasting world, emphasizing its untapped potential for coaches and experts.[45:08] Introducing the Podcast Launch ProgramRyan and Allison unveil their Podcast Launch Program, a step-by-step guide designed to help coaches and experts successfully launch their podcasts with clarity, connection, and confidence.Links Mentioned:Podcast Launch Program Waitlist: Join the waitlist at www.profitablecoach.io/podcastlaunch

Episode Highlights:[00:00] Leveling Up with High StandardsBrook shares how upgrading his headphones led to questioning where else he was settling in life and making changes to elevate his standards.[02:03] Creating Selfless ContentInsights from Gary Vee on the importance of creating content that serves the audience rather than self-serving agendas, with a focus on value and impact.[04:50] Quiz Funnels: Interactive MarketingRyan dives into the power of quiz funnels, highlighting their personalized, interactive nature and their potential to engage audiences. Inspired by his conversation with Maxwell Nee about ScoreApp.[06:52] Pursuit Over OutcomesRyan reflects on the value of the journey and becoming your best self, emphasizing the importance of focusing on the pursuit rather than being fixated on big achievements.[08:45] Watering Seeds in BusinessLessons from Chet Holmes' The Ultimate Sales Machine and the importance of patience and persistence in cultivating relationships that lead to transformational growth.Links Mentioned:ScoreApp: Learn more about interactive quiz funnels at https://scoreapp.com

Episode Highlights[00:01] IntroductionRyan and Brook explore how to transition from feeling drained to dynamic by cultivating and sustaining energy. They dispel myths about energy being fixed and focus on generating it intentionally.[01:37] Nutrition and Emotional EnergyDive into the role of nutrition, mindset, and emotional triggers in fostering peak energy levels, with tips on turning positive experiences into lasting fuel.[05:01] Prime Time Morning RoutinesDiscover how intentional "prime time" routines can align your mind, body, and spirit to set the tone for a day of peak performance.[13:07] Outcome-Driven Meeting PrepUncover how projecting outcomes and planning for each meeting conserves energy, enhances focus, and avoids decision fatigue.[16:11] Managing Decision FatigueRyan shares actionable strategies to minimize decision fatigue, anchor habits, and save energy for high-priority tasks.[19:06] Optimizing Evening RoutinesTips for creating an effective evening routine to manage blue light exposure, set work boundaries, and ensure restorative sleep.[25:21] Environment and EnergyPractical advice on optimizing your physical workspace to reduce distractions, boost creativity, and conserve energy.[39:13] Movement and the Non-Workout WorkoutLearn simple movement strategies to integrate into your day, keeping energy high and your body engaged without lengthy workouts.[42:19] Connecting to Purpose and VisionRyan and Brook emphasize the critical role of aligning your daily activities with your vision to sustain energy and achieve peak performance.

[00:00] Mind as a Tool - Discover the perspective shared by Tony Robbins: your mind is a tool—how you use it determines your fulfillment and achievements.[01:58] Believe Before You See It - Ryan shares insights on breaking the "see it to believe it" fallacy, emphasizing the importance of faith and visualization in achieving success.[04:21] Raise Your Prices with Confidence - Hear a real-life client success story about boosting pricing, testing assumptions, and seeing immediate results with zero objections.[05:37] Take the Risk to Achieve Greatness - Learn from Jim Rohn's quote: "If you think trying is risky, wait until you get the bill for not trying." Explore why pursuing greatness is worth the risk.[07:20] Spend Without Guilt - Brook shares a lighthearted story about making purchases that bring joy and solve problems—and why sometimes, spending money is worth it.

Episode Highlights:[00:00] Recalibrating for 2025Kickstart the year with five actionable ways to double your sales and streamline your efforts.[01:25] Double Your Effort (Strategically)Learn how strategic adjustments, such as increasing calls or optimizing workflows, can exponentially boost your results.[05:48] Shorten Call Times Without Losing QualityDiscover why trimming your sales call duration by 15 minutes can free up time for additional sessions and improve efficiency.[11:15] Level Up Your SkillsEnhance your sales techniques to increase enrollment rates without adding extra hours.[16:22] Raise Your Prices with ConfidenceBreak limiting beliefs about pricing, and learn how to confidently charge what your program is truly worth.[19:53] The Compound EffectMaximize your growth by making small, incremental improvements across six key sales areas, from leads to follow-up strategies.[34:48] Closing ThoughtsImplementing multiple strategies creates exponential growth opportunities. Ryan and Brook discuss how their Close Everyone program helps coaches achieve these results.Links Mentioned:Close Everyone

Episode Highlights:[00:00] Recalibrating Morning RoutinesLearn how small adjustments to your morning routine can improve focus, alignment, and set the tone for success.[02:58] The Power of Specificity in Goal SettingDiscover why setting specific, actionable goals leads to greater clarity and better results.[05:48] Time Management and AlignmentTips to prioritize your schedule, avoid burnout, and create alignment with your personal and professional goals.[08:47] State Over Strategy and Demanding the BestUnderstand why maintaining a positive state of mind is more critical than the perfect strategy and how raising your standards can fuel growth.[11:44] The Importance of Proximity and EnvironmentUncover how your surroundings and relationships directly impact your mindset, progress, and success.

Welcome to our very first State of the Podcast episode as we reflect on the first year of this show and everything we have planned for its future. We begin with assessing the numbers from 2024, and we are extremely proud of the 2,082 downloads from our 43 episodes. We unpack everything we've learned as first-time podcasters, the changes we've made due to listener feedback, how both of our histories and personalities have influenced The Coaching Equation, and what surprised us as business veterans being podcasting newbies. We'd also like to give a huge shout-out to Alison for holding down this show – it couldn't be done without you – and after detailing what we have planned for 2025, we also remind ourselves of why they pour our hearts and souls into this podcast. Key Points From This Episode:2024 in numbers. What we learned from launching a podcast for the first time. A shout-out to Alison for keeping this podcast alive. Key takeaways from the feedback we received from listeners. How Ryan's running of the show inspired Brook to want to do more. The way our interests and concerns influenced the direction of this podcast.  Understanding the value of having a solid plan with clearly defined intentions. What surprised us from working on this show for a year. Everything that we have planned for 2025. We reminisce on why they're here and why they give so much to this show. Links Mentioned in Today's Episode:Ryan Lang on LinkedInBrook Bishop on LinkedInEmail UsEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

Happy 2025, we're super excited to be here with you! We start the year with Fast Five for Friday as we explore various self-management strategies for improving one's mental state and working conditions in the workplace. We discuss the impact of your mental state on your ability to create winning business strategies, what a power cabinet is and how to use it effectively, the dangers of always comparing yourself to others, and why success is best measured by personal growth. We also unpack the importance of cleaning out your closet and why this is a vital step in starting fresh, and we learn about the role of transparency in improving communication efforts among fellow employees. Key Points From This Episode:How your mental state affects your sales (and overall business) strategy.What it means to utilize the power of your cabinet. The dangers of comparison, and why we always need to look inward first. Cleaning out the closet, and why this is a necessary step for a fresh start.The importance of transparency and great communication among colleagues. Links Mentioned in Today's Episode:Jordan PetersonRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

This is the final Fast Five For Friday of 2024! Today, we reflect on the incredible joy of seeing our coaching take root and bear fruit. Join us as we discuss the power of leading from an attitude of service and the revolution that happens when you find the right partnerships and work in them. Hear why in-person events have found relevance again, how to tap into knowing when it's the right time to make a move, and receive an important reminder: bigger is not necessarily better! Join us for key insights on the past year and celebrate the learnings that came from 2024. Key Points From This Episode:Why there truly is far more joy in giving than receiving. What changes when you approach leadership as a service. The incredible value of finding and creating the right partnerships.Why in-person events are back from 2024 leading into 2025. Following your intuition when you know it's time to make a move. Understanding why bigger is not necessarily better. Links Mentioned in Today's Episode:Ryan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

Welcome to another Fast Five for Friday, the holiday edition! Today, we discuss five incredible gifts you can gift yourself or ask a loved one for this festive season. Hear all about our favorite grounding items, best tech picks, incredible virtual assistants, and more! You'll even gain insight into our favorite online checkout platform, Spiffy Checkouts. Finally, we remind you of the importance of finding a community for yourself and your business. Thanks for listening, and happy holidays! Key Points From This Episode:Five things we love that you can gift yourself (or ask for) this Christmas. Some unconventional picks: earthing mats, crystals, and a blue light manager. Why Ryan loves his virtual assistant and how to get one for yourself! A bit about Stream Deck and Ecamm.Reasons to try Spiffy Checkouts if you do any online checkouts. The vital importance and benefit of community. Links Mentioned in Today's Episode:Earthing MatShungiteF.luxCoaching Assistants Stream DeckEcammSpiffy CheckoutsContact Empire PartnersRyan Lang on LinkedInBrook Bishop on LinkedIn

What if the key to lasting success as a coach isn't just mastering your craft but surrounding yourself with the right people? Joining us today are three world-class coaches, Chad Cooper, Melissa von Musser, and Andrew Devlin, to discuss why it's so important for coaches to invest in having their own coaches and how to build support systems to avoid operating in isolation. Chad, Melissa, and Andrew have over 45 years of coaching experience combined, and they draw on that knowledge today to share their insights on how to grow as a coach and move beyond your island of one. We delve into the importance of finding community as a coach, the risks of isolating yourself, and how not having a coach could hold you back. Our conversation unpacks what it means to grow together as a community, leveling up your peer group, and why just being good at coaching isn't enough to ensure long-term success. We also discuss the transition from an employee mindset to a CEO mindset and why this is particularly important for coaches. To hear all the fascinating details of today's conversation with Chad, Melissa, and Andrew, be sure to tune in!Key Points From This Episode:How to avoid becoming an island and isolating yourself as a coach.The power of community and getting a coach if you are a coach yourself.Insights on the need for congruence and accountability as a coach.Ways coaches limit themselves if they try to go at it alone.Why you have a responsibility to surround yourself with people smarter than you.Lessons from Andrew's mountain bike training on always leveling up.Key insights on growing together as a community.Why you can't find long-term success if you're only good at coaching.How to find congruency as a coach and live in alignment with your values.Navigating the transition from an employee mindset to a CEO mindset as a coach.Parting words of wisdom from Chad, Melissa, and Andrew.How to get in touch and learn more.Links Mentioned in Today's Episode:Chad CooperChad Cooper on LinkedInMelissa von Musser on LinkedInAndrew Devlin Andrew Devlin on LinkedIn Ryan Lang on LinkedInBrook Bishop on LinkedInEmail Empire PartnersEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

It's time for another Fast Five for Friday episode, and this week, we've got something extra special for you! We're sharing the five most impactful takeaways that we've walked away with after another one of our in-person events here in the beautiful north of Colorado. The truth is, in today's world, people are craving real-life connections more than ever—and we've seen some of the best progress and biggest breakthroughs from our clients after attending in-person events. Tune in to learn what our five most impactful takeaways were after another one of our in-person events. Key Points From This Episode:The importance of having recovery time.Power of proximity and the reality of people craving more connection than ever.The power of CANI: Constant and never-ending improvement.Rolling up your sleeves and taking time to actually do the work.Learn to serve your team, and not just your clients. Links Mentioned in Today's Episode:Tony RobbinsRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

Today is all about books. But we're not just talking about reading or writing; we're focusing on the marketing side of things and converting readers into clients. This is a game-changing topic for coaches and entrepreneurs, and we are thrilled to be joined by the seasoned writer, editor, publisher, CEO, and Founder of Date with the Muse, Annalisa Summea. Annalisa is here to show how you can turn your knowledge and experiences into powerful tools for influence and growth, and she begins by explaining how she developed her obsession with storytelling. We discover when she first realized that she also wanted to teach, how she converts her lived experiences into teachable moments, her framework for writing an excellent story, and the role of discipline in producing excellent written works. We also unpack why books are powerful tools for establishing authority and credibility, how anyone can learn to become a great writer even with all the challenges, where AI fits in, and how to defeat imposter syndrome to become a first-time author. To end, Annalisa describes her training program for helping writers become published authors, and we get more helpful advice for becoming a bestselling author with your first attempt.    Key Points From This Episode:Annalisa Summea explains where her love for storytelling came from. Understanding when she realized that she also wanted to help other people tell their stories. Her process of converting her knowledge into teaching moments and materials for others. Why she felt obliged to become an entrepreneur and more specifically, a coach and mentor.   Annalisa shares her best practices and common pitfalls to avoid when writing a book. The role of discipline and determination in a book's success. Why books are powerful tools in establishing authority, credibility, and familiarity. The challenges of writing a really good book, and how anyone can learn to be a great writer. Unpacking the role of AI in modern storytelling.  How to become a first-time author with tips for overcoming imposter syndrome. A detailed look at Annalisa's writer training program.Common publishing misconceptions, and why self-publishing should be carefully considered.Final words of wisdom for becoming a published author.Links Mentioned in Today's Episode:Annalisa Summea | Date with the MuseAnnalisa Summea on LinkedInAnnalisa Summea on XAnnalisa Summea on YouTubeAnnalisa Summea on FacebookAnnalisa Summea on IMDb Laurel Elite BooksClose EveryoneTake the Stairs Procrastinate on PurposeRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

Time to revisit where it all started: Rory Vaden's take on personal branding is a lesson that never gets old.Welcome to the first episode of The Coaching Equation, a show helping you take your coaching business to the next level. In this episode, we sit down with Rory Vaden, author of Take the Stairs and Co-Founder of Brand Builders Group, to unpack why you need to have a personal brand in today's market, how to start building a personal brand, and what a personal brand is not. Rory is a renowned New York Times bestselling author, respected entrepreneur, and Hall of Fame speaker dedicated to empowering small business owners to amplify their reputation and revenue. In our conversation, we discuss the role of faith and trust in achieving your true potential, what it means to take inspired action, and why pursuing your goals with full force is vital. We explore why God does not give you everything you want and the value of failure in achieving your goals. Discover why you should save the best for first, why trust must happen before a transaction, and the fundamental pillars of creating content. Gain insights into the business of speaking, fostering trust with your clients, leveraging your greatness to make a difference, and more! We also delve into topics Rory has never discussed before, so this is an interview you don't want to miss! Tune in to discover the secret sauce for creating a personal brand with Rory Vaden!Key Points From This Episode:Background about Rory, his roots in sales, and how Brand Builders Group was born.Hear the real reason why Rory and AJ sold their previous business.How he navigated the emotional upheaval after selling the business.Explore reconciling your hopes and dreams with your failures.Finding a balance between working too little and working too much.He shares his perspective on faith and the perspective it provides. Discover what a personal brand is and what it is not.Why cultivating trust should come before the transaction.Unpack Rory's approach to content: the Modular Content Method.Making a difference in the world through your personal brand.The best piece of personal branding advice that Rory has ever been given.Common misconceptions about the business of speaking.Final words of advice Rory has for listeners.Links Mentioned in Today's Episode:Rory Vaden Rory Vaden on LinkedIn Rory Vaden on XTake the StairsBrand Builders GroupBrand Builders Group Free CallThe Influential Personal Brand PodcastThe Influential Personal Brand Podcast on StitcherThe Influential Personal Brand Podcast on AppleAJ Vaden on LinkedInAJ Vaden on XLewis HowesSchool of Greatness PodcastRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire Academy

Ready to kick off your holiday weekend with a burst of inspiration? In this special Thanksgiving edition of Fast Five for Friday, Ryan and Brooke reflect on five essential lessons that power their coaching journey. From the value of a top-tier team to shifting your perspective on sales calls, they share how gratitude fuels growth and progress. Plus, they dive into how endings can unlock new opportunities and why the unwavering support of family makes it all possible. It's a perfect mix of heart, hustle, and strategy. Tune in now for your dose of clarity and inspiration!Key Points From This Episode:What we're thankful for this holiday season.The gratitude we feel for our all-star team every single day.Ryan's gripping story that illustrates why we're thankful for sales calls.Why we're so glad to be working with heart-centered clients.Our appreciation for the opening up of opportunities.Why we couldn't do this without our families.Links Mentioned in Today's Episode:The Surrender Experiment: My Journey into Life's PerfectionRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

Hiring a Virtual Assistant (VA) can transform your business, but how do you avoid consequential pitfalls and maximize success? In this episode, Ryan Lang and Brooke Bishop share invaluable insights from 18 months of running a VA staffing business. They cover the top 10 mistakes business owners make, like failing to onboard effectively, setting unrealistic expectations, or treating VAs as disposable instead of integral team members. Learn why clear communication, consistent check-ins, and focusing on specialized tasks are essential for success. They also explore the difference between VAs and executive assistants, how culture impacts performance, and why trying to hire a “Swiss Army knife” is a recipe for disaster. Packed with real-world examples and expert tips, this episode is your essential guide to leveraging VAs effectively. Don't miss this opportunity to revolutionize your approach. Tune in now!Key Points From This Episode:Today's topic: Top ten lessons from 18 months of hiring and managing VAs.One: Why you need to treat VAs as integral team members, not low-cost, disposable workers.Two: The importance of stepping into leadership and preparing a clear list of tasks and goals.Three: How effective onboarding ensures success.Four: The importance of implementing a good communication strategy.Five: Why having consistent weekly check-ins matter.Six: The dangers of micromanagement and how to empower VAs.Seven: How to help VAs thrive by creating a positive work culture.Eight: Knowing when you need a virtual assistant vs. an executive assistant (EA).Nine: Setting clear expectations and how this helps prevent complications.Ten: How to avoid the “Swiss Army knife” trap for better results.The many benefits you can expect to see from applying these lessons!Links Mentioned in Today's Episode:Episode 16: Building a Profitable Coaching BusinessRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

Welcome to the fourth edition of Fast Five for Friday, and today, we explore the wonders of slowing down, embracing nature, and finding the fun in all we do. We begin with being specific and how it can open new pathways to success, the magic of nature even during extreme weather, how doing less can lead to more, and the wonders of keeping the fun alive by gamifying even the most tedious tasks. To end, we are reminded of the power of fully committing to something and persevering through any challenges or setbacks. Key Points From This Episode:How being specific gives you more leverage to move toward what you really want.The value of reconnecting with nature, even in the cold. 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing LessHow gamifying everything you do helps to keep the fun alive. Understanding the power of going all-in on any one thing. Links Mentioned in Today's Episode:10x Is Easier Than 2x Turning Pro Stratego Classic Board GameRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

If you hold limiting financial beliefs and undervalue your worth, you'll struggle to accept fair compensation for your efforts. Joining us on this episode of the Coaching Equation is the incredible business coach and CEO of Quantum Evolution, Mariana Lacombe, to discuss how you can unlock wealth consciousness. In this conversation, you'll hear all about Mariana's career and what led her to coaching, how dreaming contributes to healing, her life in the business world, how it caused burnout, and so much more! Mariana goes on to share what helped her transform her life before sharing how the ‘employee mindset' keeps you stuck and how you can navigate making a dream come true. Our guest tells us about the mindset shift she made and the practical actions she took to be a successful business owner, the way limiting financial beliefs hold you back from getting what you want, and how to assess the size of your wealth consciousness and challenge it. Finally, Mariana dives into the differences between revenue and profit and talks about how to get your business to work for you by analyzing the subconscious decisions you make. You don't want to miss this discussion. Thanks for tuning in! Key Points From This Episode:A warm welcome to today's guest, Mariana Lacombe. Mariana takes us back to the moment when she became interested in coaching. She tells us about her dreams and what blocks us from dreaming.Her experience in the business world and what made her switch to coaching. The number one shift Mariana needed to make to transform her life. How to make a dream come to fruition and where most people fail. The ways that the ‘employee mindset' keeps you stuck. A breakdown of the mindset and practical action you need to take the leap on your dream. The kinds of financial beliefs that hold us back from getting what we want. How to explore your core beliefs about money and challenge them.The difference between revenue and profit and how to get your business to work for you.Links Mentioned in Today's Episode:Mariana Lacombe on LinkedInMariana Lacombe on InstagramMariana Lacombe on FacebookRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

In this Friday's Fast Five, Ryan and Brook share five game-changing insights to sharpen your coaching business. They reveal how follow-up can be a goldmine for growth, why consistency beats intensity, and how courage, not comfort, leads to breakthroughs. With creative problem-solving, they uncover ways to find hidden opportunities and reimagine setbacks as opportunities to adapt and grow. Packed with stories and strategies, this episode delivers clarity, inspiration, and actionable steps to help you thrive. Listen now for insights you can use today!Key Points From This Episode:The importance of follow-up as a crucial, often-overlooked strategy for unlocking revenue.Why consistency, not intensity, leads to long-term success and mastery.Insights from Brené Brown's quote: “You can choose courage or comfort, but not both.”The role of creative, outside-the-box thinking in uncovering hidden opportunities.Ryan's personal story of adapting to an injury and overcoming setbacks.Links Mentioned in Today's Episode:Ryan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes

What does it take to build an impactful, long-lasting business? In today's episode, we delve into the power of relationship-based growth and why it's essential for every business owner. While we've touched on this topic in the past, in this episode, we are giving it the in-depth focus it deserves. During our conversation, we discuss how to transition from a transactional approach to one rooted in trust and authentic connection—all without a marketing budget. Learn the difference between building a relational business versus a transactional one, and discover how to grow your company sustainably through referrals alone. We also share real-world examples of how we built genuine relationships in our business and provide actionable referral strategies that apply to any industry. Explore the importance of consistency in nurturing genuine relationships, and learn the art of blending relational and transactional approaches for greater leads and sales. Join us to uncover the secrets to sustainable business growth and the steps to fostering meaningful, lasting connections that drive success. Tune in now!Key Points From This Episode:Why genuine business relationships are the foundation of any company. The difference between a relational business and a transactional business.How authentic professional relationships can help get an edge on the competition.Brook's experience of working at Buffini and its unique marketing strategy.A pragmatic framework for fostering and cultivating a relational business. Explore leveraging digital tools to connect with existing and potential clients.Learn about the power of enhancing relationships with your existing client base.Hear about how a referral program can relieve the continuous sales grind. Long-term benefits of building professional relationships for sustainable growth.Recommendations to start cultivating the right relationships for your business.Links Mentioned in Today's Episode:Episode 14: Mastering Word of Mouth Marketing with Joe BlackburnJoe BlackburnBarb BettsBrian Buffini on LinkedInBuffini & CompanyEvabotTonny RobbinsRyan Lang on LinkedInBrook Bishop on LinkedInEmpire PartnersEmpire AcademyThe Coaching Equation Podcast on iTunes