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Welcome to episode #1018 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when burnout is normalized and productivity is still measured by hours rather than impact, the five-day workweek is starting to look less like a foundation of modern life and more like an outdated design choice. Joe O'Connoris the CEO of Work Time Revolution and one of the world's leading architects of the four-day workweek, having designed and led large-scale pilots across multiple countries, industries and organizational types. His work sits at the intersection of labor economics, organizational culture and performance design, helping companies rethink how work actually gets done in a knowledge-based, AI-accelerated economy. Joe has advised governments, nonprofits and private-sector leaders on how to redesign work in ways that improve employee well-being while maintaining (or increasing) organizational performance, challenging deeply held assumptions about time, output and commitment. His new book, Do More In Four - Why It's Time For A Shorter Workweek (with co-author Jared Lindzon), brings together research, real-world case studies and global experimentation to argue that the five-day workweek is neither inevitable nor optimal. Joe shows how reducing work time can sharpen focus, improve equity and force organizations to confront outdated productivity metrics built for an industrial era. He also examines how AI is accelerating the need for new work models, exposing the inefficiencies of activity-based measurement and pushing leaders to define productivity in terms of outcomes, not presence. Grounded in data yet pragmatic about cultural resistance, Joe's perspective positions the four-day workweek not as an employee concession, but as a competitive advantage for organizations willing to rethink the rules of work before the market forces them to. Enjoy the conversation… Running time: 55:55. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Joe O'Connor. Do More In Four - Why It's Time For A Shorter Workweek. Work Time Revolution. Jared Lindzon. Follow Joe on LinkedIn. Chapters: (00:00) - The Evolution of the Work Week. (02:57) - Rethinking Productivity in the Age of AI. (05:50) - Work-Life Balance: A Modern Dilemma. (09:09) - The Four-Day Work Week: A Societal Aspiration. (12:08) - AI's Impact on Work Structures. (15:03) - Cultural Dynamics in Work Environments. (17:58) - Challenges in Implementing Change. (21:09) - Market Forces and the Future of Work. (29:56) - The Evolution of the Four-Day Work Week. (35:30) - Measuring Productivity in a New Work Model. (42:15) - Cultural Dynamics and Leadership in the Four-Day Work Week. (48:55) - AI's Role in Shaping Future Work Models. (53:22) - Gender Equality and Flexibility in the Workplace.
Every January, marketing advice explodes…and most of it isn't great. Jay and Daniel rip through the most common pieces of marketing advice that sound smart but quietly hold teams back. From the pressure to be on every social platform to the dangerous mindset of “I wouldn't click that,” they explain why opinions, over-planning, and fake best practices kill real performance. They talk about why you are not your audience, why testing always beats internal opinions, how content calendars can slow you down, and why distribution now matters more than creation. They also unpack the biggest myth around AI in marketing and why it's not replacing marketers, just lazy execution. If you've ever felt overwhelmed by conflicting advice, paralyzed by planning, or pressured to follow trends that don't actually work, this episode is for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
How do you build a science-first wellness brand that can survive (and lead) in one of the most crowded categories in the world for 22+ years? In this Marketingland Festival 2025 session, Dr. Anna Persaud, CEO and founder of This Works, walks through the brand-building decisions behind turning a wellness brand into an international leader, known for creating the pillow spray category. From pioneering circadian-rhythm-backed sleep solutions to building trust through clinical trials, neuroscience partnerships, and over 200 awards, she unpacks what it takes to win long-term: purpose, proof, relevance, and innovation. You'll also learn: How to turn scientific credibility into a competitive advantage Why pivoting with the “bedtime economy” proved to be the best move for Anna and her team How to reframe “failed” products If you're building a wellness brand, redefining your category, or trying to scale trust in a noisy market, this conversation is for you. Follow Anna: LinkedIn: https://www.linkedin.com/in/anna-persaud-aa5a176/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Running ads but not seeing results? It might not be your targeting, budget, or creative…it's your messaging. Daniel sits down with Ashley Brock, founder of Paid Ads Academy, to break down her Rainmaker Messaging Framework: a repeatable system she's used to spend over $200M on ads and grow her business to nearly eight figures in under three years. Ashley explains why most marketers skip messaging and jump straight to ads, and how that shortcut leads to wasted spend and stalled growth. They walk through each element of the Rainmaker framework with real-world examples you can apply immediately. You'll also learn: Why ads fail when they speak to the solution too early How to instantly clarify who your message is for The small wording shifts that make ads feel personal Whether you're running paid media, building a personal brand, or refining your company's positioning, this episode will change how you think about messaging. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials Follow Ashley: LinkedIn: https://www.linkedin.com/in/ashleyjettonbrock/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
There's a marketing tactic that feels obvious, a little annoying, and somehow still works better than almost anything else: telling people exactly what to do. Jay and Daniel break down why direct instructions like “open this, save this post, screenshot this, and send this to your team” consistently outperform vague or polite calls to action across email, social, ads, and websites. They dig into real data behind subject lines that boost open rates, why platform signals like saves and shares matter more than ever, and how moving your CTA to the beginning instead of the end can change performance. They also explore how action-forward buttons and more explicit copy can increase retention…not just clicks. If you're struggling to turn attention into action, this episode is for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
B2B social isn't broken…most brands are just playing it wrong. Daniel sits down with Chris Cunningham, founding member of ClickUp and the brain behind one of the most recognizable B2B social strategies today. Chris breaks down how ClickUp went from a scrappy pivot to a content powerhouse by betting early on creators, comedy, and consistency, even when everyone said B2B social wouldn't work. From building an internal creator team to launching multiple niche media pages, Chris shares the exact operating system ClickUp uses to generate millions of organic impressions every month. You'll also learn: Why B2B brands should copy B2C trends before they're “acceptable” How ClickUp runs its weekly content machine from ideation to publishing Why creator-led pages and employee-generated content are the future of B2B marketing If you're trying to build a brand people actually talk about (not just ads people scroll past), this episode is for you. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials Follow Chris: LinkedIn: https://www.linkedin.com/in/chrisclickup/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
The week after Christmas—those quiet days between December 26 and New Year's—is often the lightest week of the year for pastors. After weeks of preparing Advent services, coordinating Christmas Eve worship, managing volunteers, and caring for members in a season that's both joyful and emotionally draining, pastors finally exhale. This week isn't about laziness; it's about recovery. The adrenaline of December ministry fades, the calendar clears, and the phone stops ringing. Even the most active church members are traveling, resting, or spending time with family. For once, the pastor doesn't have to be “on.” Josh and Sam discuss why this week is so light and so important. The post After the Christmas Chaos: The Lightest Work Week of the Year for Pastors appeared first on Church Answers.
Is SEO actually dead? Daniel sits down with Tifenn Dano Kwan, CMO of Amplitude, to unpack how AI search and LLMs are fundamentally changing how buyers discover, evaluate, and choose brands. They break down why traditional traffic is declining and how brand is finally becoming a measurable performance lever. Tifenn shares real data from Amplitude, explains what AI visibility actually tracks, and reveals how CMOs should rethink funnels, content, and metrics heading into 2026. You'll also learn: Why SEO isn't dead, but diversification is mandatory How AI visibility works and what it really measures The new metrics CMOs should track beyond traffic If you're a Marketer wondering how to show up in ChatGPT, Claude, Google AI Overviews, and beyond (without sacrificing pipeline), this episode is for you. Follow Tifenn: LinkedIn: https://www.linkedin.com/in/tifenndano/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Small Changes that Make A Big Impact As podiatrists, we're often guilty of letting the week run us, rather than intentionally designing our schedules to work for us. Patients pile in, admin creeps into every gap, and before we know it, another week (or year) has flown by in a blur. In this solo episode, I discuss why so many podiatry business owners feel overworked and scattered, and how a few small changes can transform your weekly rhythm, energy, and impact. The main culprits behind a chaotic week? Overcommitment – Saying yes to everything, leaving no time to breathe Lack of boundaries – Letting patients, staff, or admin tasks blur personal time Energy mismatches – Doing low-value work when you're mentally at your best The good news? You don't need a total overhaul. Just a few small tweaks. For more detailed notes, please visit www.podiatrylegends.com/blog No one wants a business coach; however, if you are looking, let's talk. A business owner I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy that they bought me a $400 bottle of bourbon. That's a win-win for both of us. Think about it - You have everything to gain and nothing to lose. Please use the link below to schedule your Zoom call. https://calendly.com/tysonfranklin/podmeeting30 If you're not yet ready to contact me, consider buying my Books - https://amzn.to/4oBl3r3
The first two weeks of January are not business as usual…and treating them like they are can quietly sabotage your entire Q1. In this episode of Bathroom Break, Jay and Daniel break down why early January is one of the most misleading times of the year for marketing performance. From flooded inboxes and short attention spans to false negatives on new tests, they explain what not to panic about and what you should be doing instead. They cover why monthly goals beat quarterly planning in January, how to audit automations before they send the wrong signal, why remixing last year's content often outperforms brand-new ideas, and how shorter copy and simpler messaging win when everyone's just trying to get back on their feet. If your January marketing ever feels underwhelming, broken, or confusing, this episode explains why, and how to set yourself up for a stronger February, March, and beyond. Keep it short. Keep it relevant. And don't let January lie to you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
On this episode talk about my work week and work in general and some things we all deal with
MQLs are dead…or are they? Daniel sits down with Emily Popson, VP of Marketing at CallRail, to unpack the biggest pieces of bad advice marketers keep seeing on LinkedIn and what the real truth is behind MQLs, attribution, dark social, and AI-powered data. Emily shares: - Why the war on MQLs is misleading thousands of marketers - How to fix your lead definitions without rebuilding your entire ops system - Why attribution isn't “garbage.” And, what metrics do CMOs actually want to see? The answer might be the ones you've been leaving out. This episode is for Marketers who are tired of LinkedIn hot takes and want to understand what actually drives revenue. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials Follow Emily: LinkedIn: https://www.linkedin.com/in/emilypopson/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Why does social proof actually matter? What's the psychology behind FOMO? Behavioral science legend Richard Shotton is back, and he's dropping some of the most practical psychology-backed tactics marketers can use today. Richard and Daniel break down the biases that shape real-world buying behavior, including why social proof works far better when it's specific and localized, AND how to make customers draw their own conclusions. You'll also learn: - The subtle language shift between “out of stock” and “sold out” that changes irritation levels by 15% - Why humor dramatically boosts every brand metric thanks to the Halo Effect - Apple's use of concrete language and how to make your messaging 4x more memorable If you want your Marketing to work better with zero extra budget, this conversation is for you. Optimizely helps thousands of brands create, personalize, and optimize exceptional digital experiences. See how Optimizely Opal, our AI agent orchestration platform, automates real marketing work and helps teams scale their impact at https://www.optimizely.com/ai/?utm_campaign=PS-GL-11-2025-MARKETING-MILLENNIALS-PODCAST&utm_medium=cpc&utm_source=marketingmillennials&utm_content=opal-agent-orchestration Follow Richard: LinkedIn: https://www.linkedin.com/in/richard-shotton Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
What if urgency is the only lever you're not pulling? Daniel and Jay break down why “always available” offers quietly kill conversions and how time-based urgency can turn passive audiences into decisive buyers. They unpack real-world plays from ecom and B2B, including how a 30-minute discount window drove action without extra ad spend, why expiring content outperforms evergreen resources, and how to use deadlines to close the year strong. Plus, they share easy urgency tests you can run right now. No new tools, no bigger budget, just smarter timing. If you're a Marketer trying to drive results before the calendar flips, this one's for you.
So, what does Marketing ops actually look like? Atlassian's Head of Lifecycle Marketing Ops Kelly Jo Horton joins Daniel to break down what ops actually is, why it's so complex, and how high-performing teams are evolving the function for 2026 and beyond. She explains why MOPS isn't “just sending an email,” why process is everything, and why marketers need to stop treating ops like a drive-thru and start treating it like a Michelin-star kitchen. She also reveals how Atlassian structures its ops organization and why she believes the MQL is officially dead. You'll also learn: > What modern Marketing Ops actually does and why it varies by company > How AI can automate repetitive ops tasks (like list cleaning and lead investigations) > How Atlassian uses Jira, Confluence, Slack bots, and Loom to run ops like engineering This is for anyone in Marketing, rev ops, or GTM who wants to build a scalable system…and for every Marketer who's ever said “it's just an email.” Easily record and share AI-powered video messages with your teammates and customers to supercharge productivity at https://www.loom.com/ Follow Kelly Jo: LinkedIn: https://www.linkedin.com/in/kellyjohorton/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Annual planning is where great marketing teams separate themselves from the rest…and Customer.io CMO Jason Lyman joins Daniel to break down exactly how to do it. Jason shares the Play to Win framework he uses, the biggest mistakes marketers make during planning season, and how AI now powers his planning workflow. And, how does Customer.io use stress-testing strategies to identify lifecycle opportunities? You'll also learn: Why most marketing plans fail and how to fix yours. • How to create strategic pillars your whole org can align around • The 70/20/10 model for balancing safe bets and big swings Whether you're a CMO, a team leader, or an IC who wants to level up, this is the episode for you. Customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Today, over 7,800 brands trust Customer.io to power their messaging. Visit: https://try.customer.io/paid/trial?utm_medium=ads&utm_source=marketingmillennials&utm_campaign=november_podcast Follow Jason: LinkedIn: https://www.linkedin.com/in/jason-lyman1/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
In this episode of Tea with GaryVee 97, I talk about why so many people focus on what's going wrong instead of being grateful for what's going well. We get into the truth about how most of us aren't great at most things — and why that's normal — the future of the 9-5, and why a 4-day work week might actually make people more broke, not less. If you feel stuck, unmotivated, or confused about where work is heading, this episode gives the perspective shift you need.
What if everything you believe about email marketing is wrong? Daniel and Jay are here to blow up the biggest myths everyone still repeats, from “best send times” to “open rates don't matter.” They unpack the five email lessons they're taking into 2026, including why low-lift CTAs spark real replies, how verified subscriber data reveals your true ICP, and the deliverability trap hiding inside your domain frequency report. And, how do you use AI without sounding like a robot? Turns out, it's easier than you think. If you're a Marketer planning to scale your email efforts next year, this one's for you.
Why do the boldest ideas drive the biggest business wins? Live from Marketingland 2025, Nick Tran (ex-TikTok, Hulu, Samsung) breaks down all things brand and creative with Amanda Slavin (author, and co-founder of Future Frequency). You'll learn: > Why crises often spark the most innovative creative work > How to know when bold ideas are brilliant…and when they're just noise > The myth of chasing trends vs. the real meaning of cultural relevance Whether you're a CMO, a creator, or someone sitting on a brave idea you're scared to pitch, this conversation will push you to rethink what “bold” really means…and why the riskiest idea might just be your smartest one. Customer.io is an AI-powered customer engagement platform that helps teams turn first-party data into personalized messages at scale. It enables teams to easily create and send communications across email, SMS, push, in-app, and webhooks to drive engagement and growth. Today, over 7,800 brands trust Customer.io to power their messaging. Click here for more. Follow Nick: LinkedIn: https://www.linkedin.com/in/nicholastran/ Follow Amanda: LinkedIn: https://www.linkedin.com/in/amslavin/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
How do Product-Led Growth (PLG) and Sales-Led Growth (SLG) actually work together…instead of competing against each other? In this Marketingland 2025 session, ClickUp's COO Gaurav Agarwal and Global VP of Marketing Kyle Coleman break down why the “PLG vs. SLG” debate is a false dichotomy, and how the most successful companies blend both to drive real revenue impact. From navigating budget decisions to building demand, delivering intuitive product experiences, and integrating AI in ways that actually help (instead of over-promising), they dig into the mechanics of modern growth engines. And, should incremental ROI really be your real north star? If you're building, optimizing, or scaling a modern GTM engine, this conversation is for YOU. Optimizely helps thousands of brands create, personalize, and optimize exceptional digital experiences. See how Optimizely Opal, our AI agent orchestration platform, automates real marketing work and helps teams scale their impact at https://www.optimizely.com/ai/?utm_campaign=PS-GL-11-2025-MARKETING-MILLENNIALS-PODCAST&utm_medium=cpc&utm_source=marketingmillennials&utm_content=opal-agent-orchestration Follow Gaurav: LinkedIn: https://www.linkedin.com/in/gauravragarwal/ Follow Kyle: LinkedIn: https://www.linkedin.com/in/kyletcoleman/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Want to prepare for social in 2026 but have no clue where to start? Daniel and Jay break down what they've learned about social in 2025 and what to anticipate in 2026. From jumps in AI to boosting posts, things are changing…and fast. They explain: > Why boosting “loser” organic posts may not be the push you think it is > The power of hero images > Why you need a commenting AND reply strategy If you're a Marketer planning for the upcoming year, this one's for you.
What really drives explosive organic audience growth in 2025: algorithms, content hacks, or something deeper? From Marketingland 2025, Sophie Miller, founder of Pretty Little Marketer and the creator behind a 600,000-strong community across Instagram and LinkedIn, breaks down the visibility, shareability, and social SEO strategies behind her meteoric rise. Sophie shares the real story of how she went from overwhelmed university student to full-time creator with one of the most engaged marketing communities online. She unpacks: -The strategic “visibility opportunities” that fuel organic growth (and why it's not about being everywhere) -How to design content that gets shared — from emotional triggers to identity-based resonance -Why social search and platform-specific SEO are becoming just as important as shares -The role of “thin content,” clear bios, and frictionless profile design in converting discovery into follows -How to use your existing audience to reach their audience — and build a community that sticks around for years Whether you're building a personal brand, growing a startup's social presence, or trying to break through on saturated platforms, this conversation will challenge how you think about reach, retention, and what it truly takes to build a loyal audience from zero. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials to check it out. Follow Sophie: LinkedIn: https://www.linkedin.com/in/sophiealicemiller/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
What really scales a modern brand: product or performance? From Marketingland 2025, Ari Murray sits down with growth powerhouse Stefani O'Sullivan (STAUD, Savage X Fenty, Moda Operandi, Chanel) for a deep dive into how today's most resilient brands actually grow. Stefani breaks down the truth behind two very different paths: Product-led growth (STAUD, RHODE, category disruptors) and Marketing-led growth (DTC engines powered by paid media). They unpack: > The real tradeoffs between product-first and performance-first models > How product intuition, merchandising, and customer feedback shape long-term equity > When to expand into CTV, OOH, retail media, and how to know it's actually working > Why consistency matters, but context matters more Whether you're leading a growth team, scaling your first brand, or rethinking how product and performance should truly work together, this conversation will challenge your assumptions…and reveal why the smartest path to scale might not be the one you expect. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials to check it out. Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Stefani: LinkedIn: https://www.linkedin.com/in/stefaniosullivan/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Ever wished you had an extra hour each day? (Spoiler: you don't need one!)In this episode of Books and Beyond, Tara chats with Apekshit Khare, HR professional and author of The Time Energy Toolkit, about why the problem isn't our 24 hours, it's how we use our energy.Apekshit breaks down the very real time struggles we face in India, from social expectations to nonstop notifications, and shares small, doable shifts that actually work. Think: finding your purpose, setting chill social media boundaries, and using tech without letting it hijack your day.He also shares fun, practical tools like the “day catalog,” his go-to method for tracking where your time and energy really go. Plus, we get into his love for playing the sitar, how side passions keep him grounded, the story of getting published with Westland, and what he's working on next.Tune in for an episode that's equal parts helpful and hopeful, all about feeling less burnt out and more in control of your day.Book mentioned in the episode:Deep Work by Cal Newport‘Books and Beyond with Bound' is the podcast where Tara Khandelwal and Michelle D'costa uncover how their books reflect the realities of our lives and society today. Find out what drives India's finest authors: from personal experiences to jugaad research methods, insecurities to publishing journeys. Created by Bound, a storytelling company that helps you grow through stories. Follow us @boundindia on all social media platforms.
Want more replies, but all you hear are crickets? Daniel and Jay unpack one of the most slept-on tactics in email and social right now: getting your audience to reply to your campaigns. It's simple, it's human, and it's about to blow up as AI makes responding at scale easier than ever. They explain why reply-based engagement is becoming a cheat code for deliverability, how “just reply with a word” outperforms any form fill, and why adding Easter eggs or lightweight personal questions can instantly tell you who's actually reading your emails. They break down: > The reply-rate signal that keeps you out of spam and in the inbox > The Easter-egg trick that proves people read to the middle of your emails > Why “reply with GUIDE” beats every landing page for conversions If you're a Marketer looking for an easy win to boost engagement, deliverability, and conversions before 2026, this one's for you.
Here's my forecast for the week including Thanksgiving.
If you are a smart health professional who is totally burned out.This will feel very close to home.In this episode you will see a behind the scenes business deep dive with a naturopathic doctor and Chinese medicine practitioner who is exhausted from back to back one to one visits.She is brilliant.She is in demand.She is also the bottleneck in her own life and business.We break down:
Home Work Week 3 | Pastor Johnnie Wilson | Sunday, November 23, 2025
Your analytics might be lying to you. Snap's EVP Sid Malhotra joins Daniel to unpack what marketers still get wrong about measurement, why last-click thinking is failing modern buyers, and how to build smarter growth systems in a world where customers don't follow clean conversion paths anymore.Sid shares why Snapchat's nearly one-billion-person audience behaves differently than other platforms, why so many of your future customers aren't on Meta or Google, and how marketers can finally fix the hidden gaps in attribution…including the “Hot Wheels Problem” that explains why your analytics are lying to you. You'll learn: > Why your next best customer is probably not where you think > How impressions, long-form content, and non-click behavior actually drive purchases > The exact 3-step playbook for testing a new channel like Snapchat If you're planning holiday spend, testing new channels for 2025, or trying to make sense of modern attribution, this episode is for you. Optimizely helps thousands of brands create, personalize, and optimize exceptional digital experiences. See how Optimizely Opal, our AI agent orchestration platform, automates real marketing work and helps teams scale their impact at optimizely.com Follow Sid: LinkedIn: https://www.linkedin.com/in/malhotrasidharth/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Join T, Father Fortenberry, Gary, Marty Mar the Bourbon Nerd and Brother Fortenberry as they discuss headlines of the day!Check out our Website:https://lifefromthepatio.com/merchBecome a Legend today:https://thebourbonlegends.comfollow us on TikTok: https://tiktok.com/lifefromthepatio2 @Fatherfortenberry@LFTP@BourbonNerd-LFTP@BrotherFortenberry#bourbon #whiskey #fye #KnobCreek#Jack Daniels#comedy #podcast#funnyvideo #buffalotrace #distillery#buffalo #LFTP#oldforester #jimbeam #heavenhill#Bluenote#Shortbarrel#rye #ark #arknights#arkansas #nba #nfl #razorbacks #newyears #resolutions#LFTP #Fred Minnick#bourbonlive#live#livenews
What happens when you treat brand like a growth channel and not a guessing game? You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity. As co-founder of Chubbies and now the brain behind Marathon Data Co, Preston Rutherford has spent the last decade proving that brand and performance are the same thing. He and Daniel break down how to make brand measurable, how to grow through community and content, and why the best marketing always starts with being interesting. You'll learn: > How to measure brand like a performance marketer (and make it pay off) > Why community and creativity drive long-term profitability > How to escape the discount trap and grow sustainably If you're tired of the “brand vs performance” debate and want a practical blueprint for building something people love (and that actually makes money), this episode is for you. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit callrail.com Follow Preston: LinkedIn: https://www.linkedin.com/in/prestonr/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
What if working less could help us live more — with greater energy, purpose, and joy?In this eye-opening conversation, Ashish Kothari sits down with Karen Lowe, South Africa's lead advocate for the 4-Day Workweek movement and founder of 4 Day Week South Africa, to explore how shorter work weeks are transforming productivity, culture, and well-being across the globe.Karen shares how a passion project in Cape Town became the world's fourth major pilot of the 4-Day Workweek — and the results are nothing short of revolutionary: higher revenue, lower burnout, better sleep, deeper engagement, and teams that flourish together.This episode challenges the modern obsession with “more” and makes a powerful case for the 4-day week as both a science-backed productivity strategy and a human sustainability movement.
The Efficient Advisor: Tactical Business Advice for Financial Planners
Creating a business you love doesn't have to be a fantasy, and in this episode, Libby brings back her best friend and long-time advisor Jen for a real, transparent look at what it takes to reclaim your time, refine your systems, and run a thriving advisory firm with intention.
Listen as our hosts speak to four day work week teacher Courtney White. Straight from the Dallas Fort Worth area of Texas, teacher sensation Courtney White shares all the benefits and positive outcomes she has encountered in her four day work week school district as a teacher and as a parent. Season 3 is brought to you by our principal sponsor, Teachers' Insurance Plan. Check out their website below for more information and to get a quote. http://bit.ly/4mQC27G Teachers' Insurance Plan: auto insurance that brings exclusive educator savings and exceptional customer care to New Jersey and Pennsylvania educational employees. We want to hear from you! Shoot over an email and say hi: podthebalancingact@gmail.com Don't forget to subscribe! Leave us a comment! Follow Facebook - podbalact JoeandJamie Instagram - @podthebalancingact TikTok - @thebalancingactpodcast Twitter - @podbalact Youtube Channel - The Balancing Act - YouTube Part of the Human Content Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
Tired of writing emails no one reads…or worse, emails no one clicks? Daniel and Jay break down an email tactic that's stupid simple but wildly underrated: how using animated GIFs can instantly lift your click-through rates and make any email impossible to ignore. They explain why GIFs still outperform video in email, how to theme them for maximum relevance (especially during November–December), and how AI + free tools like Canva make creating them a three-minute job, even if you “don't know what you're doing.” They break down: > Why animated GIFs consistently boost click-throughs by 20% > The seasonal window where GIF performance skyrockets > How AI can create, crop, and embed GIFs for you instantly If you're a Marketer looking for an easy way to boost email performance this quarter, this one's for you.
Home Work Week 2 | Pastor Johnnie Wilson | Sunday, November 16, 2025
What happens when an engineer falls in love with marketing? You get Sorin Patilinet, the data-driven marketer reshaping how the world's biggest brands think about creativity, effectiveness, and growth. After 20 years working in marketing science at Mars and PepsiCo, Sorin has one mission: to help marketers stop chasing vanity metrics and start measuring what actually drives results. He's out to prove that great marketing is about more than just ROI. It's about understanding human behavior. Sorin and Daniel dive into what it really takes to make marketing effective in 2025: from breaking silos between pricing, distribution, and brand strategy, to using neuroscience to craft ads people actually remember. If you've ever had to prove your marketing budget, defend your creative, or show the true impact of brand building, this episode will change the way you think about measuring success. Customer.io is an AI-powered customer engagement platform that helps teams turn first-party data into personalized messages at scale. It enables teams to easily create and send communications across email, SMS, push, in-app, and webhooks to drive engagement and growth. Today, over 7,800 brands trust Customer.io to power their messaging. Follow Sorin: LinkedIn: https://www.linkedin.com/in/patilinet/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
What if you could increase your engagement before the year ends…without creating anything new? Daniel and Jay drop a content hack that's stupid simple but insanely effective: how to use your “most” moments to crush year-end marketing. They reveal how to turn your existing data into scroll-stopping roundups (your most downloaded, most viewed, most shared) and why this psychology-driven approach works every single time. Plus, you can use AI to do all the heavy lifting in minutes. They break down: > Why “most” is the most powerful word in marketing > How to repurpose your top-performing content with AI > The end-of-year mindset every audience falls for If you're a marketer, creator, or brand looking for a no-cost, high-impact way to finish strong in 2025, this one's for you.
Home Work Week 1 | Pastor Johnnie Wilson | Sunday, November 9, 2025
What if the “perfect” marketing career path doesn't exist? Tamara sits down with Harvey Lee, a marketer who's done it all (from launching the first Xbox to touring with rock stars) to unpack how curiosity, reinvention, and trying new things shaped his wildly nontraditional career. Harvey shares how to make sense of a “messy” resume and why most marketers are climbing the wrong ladder. And, what does it mean to define success? He breaks down the difference between acquisition and alignment, how to find your transferable niche without boxing yourself in, and why the smartest marketers stop waiting for permission and start leading with action. If you've ever felt behind, burned out, or boxed in by your job title, this episode is a must-listen. Harvey's advice will help you build a career that fits you…not the other way around. Customer.io is an AI-powered customer engagement platform that helps teams turn first-party data into personalized messages at scale. It enables teams to easily create and send communications across email, SMS, push, in-app, and webhooks to drive engagement and growth. Today, over 7,800 brands trust Customer.io to power their messaging. Follow Harvey: LinkedIn: https://www.linkedin.com/in/mr-harvey-lee/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
On this week's Keepin It Real, it's Friday and Cam's brain has had enough. He once wanted to keep going. Now, he's just hoping to make it to today. ----- I can remember complaining that there simply weren't enough days in the week to get all the stuff I needed get done done. I wished that each day was longer and the work week had more days to it. I wanted a twelve-hour workday and a ten-day work week and a three-day break at the end. That would be preferred, I thought. That way I could get everything done and take a break when it was over. Wow, have times changed. Or maybe I've changed. Maybe it's age or wisdom, but I don't feel the same way about work anymore. I usually charge out of bed on Monday morning with a to-do list that I made Sunday evening. I hit the list hard Monday and Tuesday, adding things to it along the way. By Wednesday I can feel my energy beginning to fade. I'm watching dumb TV at night rather than reading. Thursday morning, I try to get a few simple things done because I know that lunch on Thursday about the last time, I'll be productive that week. Friday, I make a show of it. I leave the easy items on my to-do list for Friday so I can feel like I've done something as I check them off and by lunch on Friday I'm cooked. My brain is fried. I'm tired. Nothing more will get done until my list making begins again on Sunday. At my gym, one of the trainers asked if I wanted to join her workout at 5:30pm on Fridays. It caught me off guard. I laughed a little and told her that by 5:30pm on Friday I'm useless and beginning a workout at that time on a Friday was out of my world of possibilities. I'm more likely to be having a beer with friends or in a ball on the couch, beaten to death by the work week. An organized workout is nowhere near being on my radar. The trainer is young. She looked confused. I didn't even try to explain. I'm beginning to appreciate dentists hours more and more. My dentist begins reminding me of an upcoming appointment about six weeks out with a barrage of texts and an automated voice mail, nearly threatening me to not miss my appointment. The dentist also attaches emotions to their message, as if missing or having to reschedule will hurt their feelings. I feel ashamed and like I've let them down if I have to reschedule. When I arrive, I see they pack their patients into the workweek so that they can take half a day off on Wednesday and a whole day off on Friday. His office is a spinning carousel of open mouths and teeth and the dentist is on the move from patient to patient. But call him after noon on Wednesday or on Friday and you'll get the answering machine. He's gone. So is his team. But my phone is still buzzing with automated messages telling me about my upcoming appointment and how they'll be heartbroken and maybe even cry a little if I can't make it. However, by the time Friday rolls around, I think my dentist and I are living the same dream. He's locked his office door, and I'm shutting down my brain. He's earned his day off, and I've earned the right to stare at nothing for a while. Maybe that's how grown-ups measure success — not by how much we get done, but by how guilt-free we can be when we finally stop trying. I'm Cam Marston and I'm just trying to keep it real.
B2B content doesn't have to be boring. Just ask Adam McQueen, the mind behind Klue's Compete Network, one of the first true B2B media arms built inside a SaaS brand. In this episode, Tamara flips the script on her former producer to unpack how Klue turned a traditional marketing team into a content powerhouse. Adam shares the early vision behind working with creators before “B2B influencer” was even a thing, how to design shows that are both entertaining and tied to business outcomes, and why the best marketing teams think like media companies. They also break down the behind-the-scenes of Ready for Launch, from concept to distribution strategy, and reveal the systems that make creative marketing sustainable for small teams. If you've ever wondered how to build content your audience actually wants (or how to prove the ROI of creativity) this conversation is your playbook. Follow Adam: LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Quick update for you! Marriage Kids and Money is moving to Wednesdays. This change is part of our experiment to live out the principles from my new book Own Your Time and build a flexible schedule that supports a semi-retired lifestyle. We're testing a three-day work week and seeing how it fits our goals for more balance, family time, and freedom. See you tomorrow! Carpe Diem! Resources & Notes: Own Your Time (pre-order here): https://www.amazon.com/Own-Your-Time-Financial-Corporate/dp/1394342772/ Learn more about your ad choices. Visit megaphone.fm/adchoices
What if you could send an email to your entire LinkedIn following…without paying a dime or fighting the algorithm? Daniel and Jay are back with another Bathroom Break to drop a marketing hack you'll want to steal: how to launch and grow a LinkedIn newsletter that actually drives conversions. Daniel reveals how The Marketing Millennials used this strategy to get 800+ event signups for free, while Jay shares the wild story of almost getting banned from LinkedIn for pushing it too far. They break down: > The exact steps to launch your own LinkedIn newsletter > Why it's the only thing on social media that beats the algorithm > How to repurpose your email content for maximum reach If you're a marketer, creator, or founder looking for underpriced attention and inbox access without ad spend, this one's for you.
What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet's most unhinged, hilarious, and effective brand. Zaria Parvez is the creative force behind that chaos. As Duolingo's first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl costume in the office into one of the most recognizable (and meme-worthy) characters on the planet. She opens up about how she built a culture of creativity rooted in improv, boldness, and trust. She shares how her team turned social media into the heartbeat of the brand and why “fear is the most expensive mistake” in marketing. You'll learn: > The wild origin story behind Death by Duo, the campaign that hit 1.7 billion impressions with no paid ads. > How Zaria uses improv comedy principles to fuel creativity, collaboration, and confidence. > Why giving social teams approval power and autonomy is the key to moving at the speed of culture. Whether you're a marketer, creator, or someone who just loves a good brand story, this episode will change the way you think about creativity online. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Zaria: LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
What if your ads aren't failing because of your copy…but because of your landing page? In this episode, Daniel Murray sits down with Val Riley, VP of Marketing at Unbounce, to unpack why marketers are still wasting ad spend by sending traffic to homepages and generic pages that don't match their message. Val shares what Google's latest update really means for ad performance, and how to future-proof your marketing with AI-powered landing pages. They dive into: > Why 52% of B2B PPC ads still link to homepages and how to fix it fast > How to create high-converting, channel-specific landing pages > What Google's ad quality update means for marketers right now Plus, Val breaks down how her team at Unbounce uses AI and automation to speed up workflows, test faster, and build smarter, not harder. If you want better ads, better conversions, and a better handle on how AI is reshaping marketing, this one's for you. Generate more leads and sales with Unbounce, the leading landing page platform built for marketers and agencies. Leverage AI-driven insights powered by billions of conversions to deliver better results - without increasing your budget or team size. Follow Val: LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
On this Episode of No Brains No Headache Podcast the guys are back for another show to discuss:Halloween Movie Hot TakesCorporate Gigs New York Mayoral Race breakdownPopcorn ReadingRattlesnake Watch is back onScientologyNBA gambling ring The Mid Week WeekendEpic Vikings rant from JordanFollow No Brains No Headache on social media and make sure to follow, rate, and review wherever you get your podcasts. Apple Podcasts. Subscribe + rate + review.Spotify. Follow along.iHeartRadio. Or wherever you listen to your favorite shows.New episode every Tuesday!Twitter. https://twitter.com/nbnhpodcastInstagram. https://www.instagram.com/nobrains_noheadache/Facebook. https://www.facebook.com/nbnhpodcastYouTube https://www.youtube.com/channel/UCQbXoHzYhhDigOaNXVYdK3gTik Tok. @NBNHPodcast
In this episode, I talk with Shay Brown, co-founder of Bucket List Bombshells, about building a multi-seven-figure business while embracing a four-day workweek. Shay shares insights on achieving professional success without the hustle and how her business has empowered over 10,000 women globally through efficient business practices.Key highlights include:Four-Day Workweek Benefits: how this shift has enhanced personal well-being and productivityLead Generation Strategies: their successful partner workshop model for generating leads with minimal timeLeveraging Strengths: the effective division of responsibilities between Shay and Cassie, her business partnerPersonalization in Client Engagement: the need for connection in a changing digital landscapeAdapting to Trends: observations on consumer behavior changes post-pandemicThis episode is filled with practical advice for entrepreneurs seeking balance and success. Tune in for inspiration and actionable strategies to fuel your business's growth!FREEBIE! SHAY'S DREAM CLIENT PLAYBOOK: https://bucketlistbombshells.com/worklessearnmoreShay's Website: https://bucketlistbombshells.comShay's Instagram: https://instagram.com/bucketlistbombshellsShay's Programs: https://bucketlistbombshells.com/programsRegister now for your FREE ticket to Start-Scale-Succeed 2025:https://gillianperkins.com/sss-registerChapters:0:02: Growing Your Business with Less Time1:28: Freedom and Balance in Entrepreneurship2:14: Shea Brown's Journey to Success4:06: Balancing Roles in a Business Partnership7:01: Effective Client Coaching Strategies9:17: Marketing Strategies for Online Businesses17:56; Nurturing Leads After Initial Contact23:27: Expanding Audience Beyond Workshops26:49: Understanding Product Offerings and Sales29:32: Revenue Streams and Financial Insights31:07: The Origin Story of Bucket List Bombshells39:17: Adapting to Changes in the Online Space39:46: Connecting with Shay Brown OnlineWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
October 16, 2025: Amazon is cutting 15% of its HR team, signaling a shift from administrative people functions to data-driven, AI-powered HR. Younger workers are turning to TikTok and ChatGPT to understand their benefits instead of relying on HR portals. Facebook is re-entering the job market, bringing hiring into local digital communities. Microsoft says AI could save over 12 billion hours a year—but only if we manage “shadow AI” responsibly. And billionaire CEO Ken Griffin predicts a future where humans work just three days a week. In this episode, Jacob Morgan breaks down what these stories really mean for leaders. What happens when HR becomes more automated than human? Why are employees trusting algorithms and influencers more than their companies? And how do leaders create balance between productivity and purpose in an AI-driven world? Each story reveals a deeper truth: technology may change how we work, but leadership defines why we work.