Podcasts about workweek

Most marketers don't have a channel problem. They have a measurement problem. Daniel talks with James Connolly, CEO of Charlie Oscar, to unpack why so much Marketing spend gets wasted, how brands should rethink measurement, and what it actually takes to build a smarter growth strategy in the AI era. From launching one of the first mobile Marketing agencies at the start of the iPhone era, to helping brands move beyond click-based reporting, James breaks down what separates great Marketers from everyone else. They also dive into why creative is becoming the new targeting, how to think about creator Marketing as a content engine, and why the real danger is being either too early or too late to the next wave. If you're a Marketer trying to understand what's changing in performance, creative, and measurement (and how to avoid wasting budget in the process) this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow James: LinkedIn: https://www.linkedin.com/in/jamesaconnelly/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

TV isn't just a brand channel anymore. And if you still think it is, you're already behind. Daniel sits down with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED, alongside Mauricio Lizarazu from Tatari, to break down how MANSCAPED turned TV from a test channel into a real growth engine and what it took to go from social-first Marketing to a Super Bowl moment. From treating TV with the same rigor as digital to learning that female-skewing channels could drive surprising results for a men's grooming brand, Lucas shares how MANSCAPED built a smarter, more modern TV strategy. They also dive into halo effects across Amazon and other channels, how direct publisher relationships unlock better buys, and why the brands winning on TV are the ones measuring it like a performance channel. If you're a Marketer trying to understand how TV can drive both brand and revenue without wasting budget, this is the episode for YOU. Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠http://bit.ly/40kwEAQ Follow Lucas: LinkedIn: https://www.linkedin.com/in/lucas-coyle/ Follow Mauricio: LinkedIn: https://www.linkedin.com/in/mauricio-lizarazu-90b58b4b/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Not every marketing strategy works…ad some of the ones everyone talks about are quietly underperforming. Jay and Daniel break down what's actually working in marketing right now AND what's falling flat. Jay shares why going all in on YouTube hasn't translated into meaningful conversions (yet), while Daniel explains one of the biggest mistakes brands make with B2B Influencer Marketing: relying on one-off creator deals instead of building long-term partnerships. Plus they dive into the growing importance of building your own AI knowledge base for your brand, and feeding it real customer insights so your AI actually understands your business. If you want a quick snapshot of what Marketers should double down on (and what to rethink) this is the episode for YOU.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

AI is making Marketing faster than ever. But if faster just means more mediocre content, you're not winning…you're just creating more noise. Daniel sits down with Elizabeth Maxson Martinet, CMO of Contentful, to unpack how modern Marketing teams can balance speed, personalization, and quality in the age of AI. From why entry-level Marketers now need to think more like engineers, to how brands can use AI without creating “AI slop,” to why personalization is still wildly underused, Elizabeth shares what it actually takes to build a high-performing marketing team right now. They dive into the “great content collapse,” how to use AI to save time and money without losing the human element, and why ungating your content is one of the smartest plays in modern B2B Marketing. If you're a Marketer trying to use AI more effectively without sacrificing creativity, strategy, or customer experience, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Elizabeth: LinkedIn: https://www.linkedin.com/in/emaxson/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The four-day work week was a hot new trend not all that long ago, but amid stagnating economies, some countries are pushing for more work, not less. Even in Europe, the German chancellor is calling for an end to "lifestyle" part-time jobs. Living Planet's Jennifer Collins spoke with economists and manufacturers about the benefits of working less, both for us and the planet. Plus, could AI help?

Luxury skincare can't just look beautiful anymore. It has to build trust, feel approachable, and actually work. And the brands that can balance all three are the ones that win. Daniel sits down with Blair Lancer, CMO of Lancer Skincare, to unpack how you modernize a legacy beauty brand without losing the clinical credibility and heritage that made it iconic in the first place. From bringing “your mother's skincare brand” into a new generation, to balancing Dr. Lancer's medical authority with Blair's lifestyle-driven voice, to refreshing the brand without doing a full rebrand, Blair shares what it really takes to make a heritage brand feel relevant again. They also dive into influencer trust, why celebrity cachet doesn't hit the same way it used to, and why transparency is the marketing hill Blair would die on. If you're a Marketer trying to evolve a brand, connect with a younger audience, and build trust in a crowded category, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Blair: LinkedIn: https://www.linkedin.com/in/blair-lancer-596b3ba6/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marketers spend too much time chasing new ideas when the smartest move might be repeating the ones that already worked. Jay and Daniel break down one of the biggest time-saving strategies in modern Content Marketing: reposting and repurposing your best content.  They explain why audiences don't remember most posts, why a 90-day repost window works incredibly well, and how brands can get better results by recycling top performers instead of constantly creating new content. Daniel shares how he tracks high-performing posts and reuses winning hooks across memes, videos, text posts, and more. Jay explains why Marketers overestimate how much their audience remembers and why repeating your core ideas is actually the fastest way to grow. If you feel like you're running out of content ideas, this episode is your reminder that you probably already have everything you need. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What if 10 loans a month — not 30 — was actually the goal? Sam Abazari has coached over 120 loan officers. His LOs average doubling their business every three months. His top producer closes 30 loans a month. And his branch does $250 million a year. But his argument? The sweet spot is 10 loans a month, one assistant, 25-35 hours a week, and 200-300 bps margin. That's the formula for financial freedom, time freedom, and mental bandwidth — all three at once. In this episode of Mortgage Marketing Radio, Sam fills in for Geoff Zimpfer (who is battling cancer and asked his friends to keep the show going) and delivers a complete, step-by-step operating system for loan officers who want to build a business that works — without working themselves into the ground. Connect With Sam On LinkedIn: https://www.linkedin.com/in/samabazari/ Join Sam's Skool Community: https://www.skool.com/level-up-lo/about?ref=699a37257d224cf5b321e24964b6be64

We all know social media is important. But what's the difference between those who DO social media and those who are social media managers?  This episode's guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn't make you a mechanic, and just because you have social media accounts doesn't make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What's within their actual scope and what's not? How do you set your social media manager up for success? Plus, what does compromise look like as a manager when your client wants something that clashes with your strategy? JS gives an example of this and how making difficult decisions is just part of the job.  And, JS reveals why change has to happen little by little, even if you want to revamp things right away.  If you're a marketer who wants to polish your social media operations, this is the episode for you.  ⁠https://customer.io⁠⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at ⁠https://customer.io/tmm⁠ Follow JS: LinkedIn: ⁠https://www.linkedin.com/in/jsstansel/⁠ Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

“Authenticity” is one of the most overused words in Marketing. And if you're still chasing it like it's a strategy, you're already behind. Daniel sits down with Christina Le, Head of Marketing at Slate, to unpack what “authentic” content actually means in a world where every post is performative, reviewed, and optimized for attention. From why audiences don't really want raw unfiltered honesty, to what people actually mean when they say “be authentic,” Christina shares how social teams can stop chasing gimmicks and start building a message that sticks. They also dive into why depth beats distribution in the age of AI sludge, how to avoid shiny object syndrome, and why social media only works when you treat it as social and media, not just posting and ghosting. If you're a Marketer trying to win on social without burning out your team or pumping out forgettable content, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Christina: LinkedIn: https://www.linkedin.com/in/thesechapters/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Hour 2 - We get the forecast after news headlines. KWCH Storm Team 12 Chief Meteorologist Ross Janssen tells us wet weather remains in the forecast for the rest of the work week.

The Big Idea for this week was:  God Has Given YOU an Important Work to Do-The Bridge is a weekly gathering of students in the Northland of Kansas City who want to see Kansas City changed by Jesus, one student at a time. For more information visit our website at https://discoverchurchkc.com/thebridge/ or follow us on social media at https://www.instagram.com/bridge_kc/ and https://www.facebook.com/BridgeDCKC

Most Marketing gains right now aren't coming from big overhauls. They're coming from small, overlooked nuances. Jay and Daniel break down subtle shifts that are quietly driving major performance gains across email and AI search. They unpack why traditional listicles like “7 Tips” are getting outperformed by “Top Three,” “Number One,” and “Best” formats, especially in AI-powered search results. Daniel shares a smart AI content strategy most marketers aren't using: leveraging tools like Perplexity and Claude not just to write, but to identify and curate authoritative sources that improve credibility and visibility. Jay also reveals a newsletter subject line test that contradicted years of advice…and boosted open rates by 20 percent simply by reintroducing edition numbers in brackets. If you want fast wins without rebuilding your entire Marketing strategy, this episode is all about the small changes that make a huge impact. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

SEO isn't dead…but if you're not adapting to how AI surfaces answers, you're already behind. Daniel sits down with Mike Roberts, Founder of SpyFu and CEO of RivalFlow AI, to discuss what's actually happening in search right now, from zero-click results and AI overviews to the new rules of ranking in a world powered by LLMs. Mike explains how traditional SEO principles still apply, but need to be sharpened. Four page rankings? They still matter.  They dive into how AI re-ranks results, why answering more competitor questions wins, how to close content gaps that are costing you traffic, and why most Marketers misuse data by creating stories after the fact instead of forming hypotheses first. If you're a marketer trying to understand how to show up in AI search (without chasing hacks that will disappear in six months) this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Mike: LinkedIn: https://www.linkedin.com/in/mrspy/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

On this week's Labor Radio Podcast Weekly: On Work Week Radio, more than 6,500 San Francisco educators strike for living wages, safe staffing, and protections for immigrant students. From Labor Radio on KBOO FM, Portland Community College faculty describe their contract fight and readiness to strike for the first time in school history. A frontline nurse on Riverside Rank & File explains why 30,000 Kaiser healthcare workers are striking over patient safety and staffing levels. Unite & Win shares strategies for protecting immigrant workers amid growing political pressure. From Labor History in 2:00: MADISON! And on Labor History Today, we explore how labor memory survives through the new Labor Landmarks Map. Plus, in Shows You Should Know, highlights from Boiling Point, Labor Force, The Workers' Mic, El Cafecito del Dia, and Roswell Hub. Find links to every show at laborradionetwork.org and follow #LaborRadioPod on social media.

Email isn't dead. But most Marketers are measuring it the wrong way. Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren't the metrics you should be obsessing over. From why web design trends fall apart inside the inbox, to why text-based emails often outperform heavily designed ones, Naomi unpacks the myths that are holding email marketers back. They also dive into lifecycle strategy, event-triggered emails, working with engineers, testing frameworks that actually produce statistically significant results, and why communication skills might matter more than any tool you use. If you're an email marketer who wants to move beyond templates and start driving real engage ment and conversions, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Naomi: LinkedIn: https://www.linkedin.com/in/naomiwest1000/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The Truth About What It Takes (And What No One Tells You) Everyone talks about the four-day workweek like it's some magical finish line. Work less, live more, finally breathe. But nobody talks about what it actually takes to make it work when you're running a real business with real responsibilities and a team that's counting on you. I've been doing this for years now, and I'm going to tell you exactly what it looks like. Some Fridays I work and some Fridays my team does too. There are seasons where everything spills over and four days just aren't enough. To accommodate more off time, we had to rebuild how this entire company operates. How we run meetings, how we communicate, how we protect our time, all of it. And that's the part nobody tells you. I went to my team and asked them to be honest about what's actually working about a four-day workweek and what's genuinely hard. Their answers surprised me. One person said she feels like she did something wrong when she has to work a Friday, even when that's not true. Another said she's a hundred times more productive now because she has no choice but to be. This is the real version. The systems, the trade-offs, and the moments when having that extra day back is worth it all. If you've been wondering whether this could ever work for you, this episode will give you the full picture. RESOURCES MENTIONED IN THIS EPISODE: You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what's out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now. Previous Episode: How We Launched Our 4-Day Workweek Experiment Shorter by Alex Soojung-Kim Pang Asana Slack Google Calendar HubSpot HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You'll Be More Productive, Not Less — When you only have four days, you stop tolerating the things that waste your time. One of my team members said she's a hundred times more productive now because she works fewer hours. The intensity goes up, but so does the focus. No more endless meetings, no more context switching, no more "I'll get to it later." When Friday is on the line, you protect your time fiercely. 2️⃣ It Only Works If You Have Systems — You can't just remove a day and expect everything to fit. We protect Mondays and Thursdays as no-meeting days. Deadlines land on Thursdays. We changed our expectations around communication. Without these systems, a four-day workweek falls apart. With them, it runs smoother than five days ever did. 3️⃣ You'll Still Work Some Fridays And That's Okay — Secret's out. A four-day workweek doesn't mean you never work on Friday. During busy seasons, my team and I both do. But there's a difference between a Friday you're forced to work and a Friday you choose to work with no meetings, no Slack, no interruptions.  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

TV is exploding again. But most brands still don't know how to make it work without blowing their budget. In this new mini-series brought to you by Tatari, Daniel sits down with Meghan Shea, Head of Growth at Bonafide Health, and Romano Bottini from Tatari, to break down how modern brands are using TV as a performance multiplier, not just a brand play. From fixing fragmented measurement and delayed reporting, to proving TV's impact on CAC, branded search, Amazon halo, and retail growth, Meghan shares how Bonafide turned TV from a “nice to have” into a repeatable growth engine. They dive into Q1 wellness pushes, why linear still matters for older demographics, how to think about creative testing, and why scared money doesn't make money when you're trying to scale. If you're a mid-market brand stuck between performance and brand (and wondering whether TV is worth it) this is the episode for YOU. Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠http://bit.ly/40kwEAQ Follow Meghan: LinkedIn: https://www.linkedin.com/in/meghantshea/ Follow Romano: LinkedIn: https://www.linkedin.com/in/rbottini/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

AI can produce content faster than ever…but if your brand feels generic, you're already losing. Daniel sits down with Emma Robinson, Head of B2B Marketing at Canva, to unpack why human judgment, creativity, and brand conviction matter more than ever in an AI-powered Marketing world. From why visual storytelling encodes 74% faster in the brain, to how Canva thinks about brand as the long-term demand engine, Emma shares how elite teams use AI as leverage, not as a replacement for taste. They dive into balancing emotion and logic in enterprise buying, protecting creative standards internally, using AI beyond productivity gains, and why loyalty and brand equity will separate the best marketers from the rest. If you're a marketer navigating AI, performance pressure, and brand building all at once, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Emma: LinkedIn: https://www.linkedin.com/in/emma-robinson-mtkg/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of Derms and Conditions, host James Q. Del Rosso, DO, is joined by Steven Daveluy, MD, for a wide-ranging conversation that connects oncodermatology, teledermatology, and integrative approaches to patient care. The discussion opens with Dr Daveluy's work in an oncodermatology clinic and the critical role dermatologists play in managing cutaneous side effects from cancer therapies. He explains that while oncologists may be inclined to pause or discontinue cancer treatment in the face of severe skin reactions, dermatologists are uniquely positioned to identify, manage, and mitigate these effects, often allowing patients to remain on life-saving therapy and achieve better oncologic outcomes. The conversation then shifts to teledermatology, highlighting the Veterans Affairs health system's leadership in expanding access, particularly for rural patients. Dr Daveluy describes his team-based model in which dermatoscopy is standardized across sites, allowing frontline clinicians to submit high-quality images for rapid dermatologic input. Clinical pearls follow, including management of epidermal growth factor receptor-inhibitor eruptions with tetracyclines and selective use of agents such as isotretinoin or dapsone to keep patients on cancer therapy. Importantly, brisk skin reactions may correlate with positive tumor response, reinforcing the goal of treating through, rather than stopping, therapy. The episode concludes with an exploration of integrative dermatology. Dr Daveluy advocates for consideration of evidence-based supplements, thoughtful discussion of diet and stress, and careful counseling rather than dismissing patient interest. Case examples illustrate both benefit and harm, underscoring the importance of third-party testing and drug–supplement awareness. A final reflection on mind-body medicine through practices like “laughter yoga” highlights tools that can help patients reframe flares and improve quality of life, even when disease activity is beyond their control. Tune in to the episode to hear expert insights on managing cancer-therapy–related skin reactions, expanding access through teledermatology, and thoughtfully integrating complementary approaches into everyday dermatology practice.

Growing an audience is easy. Turning that audience into a real business is the part most marketers completely miss. And if you don't understand the difference, you're already behind. In this episode, Daniel sits down with Marc Sirkin, former CEO of Third Door Media and longtime builder behind brands like MarTech.org and Search Engine Land, to unpack what it really takes to grow a media company….and why eyeballs don't automatically equal revenue. From why viral reach doesn't guarantee conversions, to the danger of chasing new revenue streams too early, Marc shares lessons from decades of building audiences across nonprofits, publishing, and modern B2B marketing. They also dive into why performance marketing has warped how we measure success, how brand is becoming the last true moat in an AI-driven world, and why consistency beats chasing the next shiny tactic. If you're a marketer trying to build trust, create sustainable growth, and avoid optimizing for the wrong metrics, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Marc: LinkedIn: https://www.linkedin.com/in/marcsirkin/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

TV isn't just for billion-dollar brands anymore. And if you still think it is, you're already behind. In this new mini-series brought to you by Tatari, Daniel sits down with Donna Lazaro (Senior Director of Brand Media at Gabb) and Anna O'Neill (Customer Success Team Lead, Platform at Tatari), to break down how modern brands are using linear and connected TV to drive real, measurable growth. From why Gabb added TV in 2023 to scale awareness and credibility, to treating TV like a performance channel instead of just a brand play, they unpack what TV actually looks like in 2026 and beyond. They dive into creative testing, halo impact across Meta and Google, measuring incrementality, scaling during moments like back-to-school and holiday, and why consistent brand presence wins long-term. If you're a marketer wondering whether TV is still out of reach (or how to make it measurable and performance-driven) this is the episode for YOU. Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at http://bit.ly/40kwEAQ Follow Donna: LinkedIn: https://www.linkedin.com/in/donna-lazaro-1a1173192/ Follow Anna: LinkedIn: https://www.linkedin.com/in/anna-oneil/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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Attribution is one of the most talked-about topics in marketing…and also one of the most misleading. Jay and Daniel explain why most attribution models are basically garbage, especially last-touch attribution, and why marketers keep over-investing in channels like Google Search simply because they get the final click. Jay walks through one of the most underused measurement tactics in marketing: holdout groups, where you intentionally exclude part of your audience from campaigns to measure real lift. Daniel adds the simplest attribution hack of all: just asking customers where they heard about you. If you're tired of dashboards that tell you what you want to hear instead of what's real, this episode Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Bill Horan talks with Jared Lindzon, author of DO MORE IN FOUR.  Jared will discuss how the 5-day work week came about, how the 4-day work week would be structured, what is Parkinson's law and how it applies here and what are the benefits to a business to have a 4-day work week.

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Community isn't a buzzword, it's one of the most powerful growth engines in Marketing. And if you're not building one, you're already behind. Daniel sits down with Chanel Clark, founder of The Marketing Club, to unpack how she accidentally turned one LinkedIn post into a community of over 15,000 Marketers across Australia and New Zealand. From growing a Slack group into real-life events, to keeping engagement high as the community scales, to figuring out when (and how) to start charging, Chanel shares the behind-the-scenes playbook for building something people genuinely want to belong to. They also dive into why community is an owned channel, what makes events actually valuable, and why the future of Marketing is human connection - both online and IRL. If you're a marketer who wants to build deeper relationships, stronger networks, and a brand people rally around, this is the episode for YOU. Customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at customer.io/tmm. Follow Chanel: LinkedIn: https://www.linkedin.com/in/chanel-clark/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The Super Bowl isn't the finish line. It's the starting point. Daniel sits down with Doug VandeVelde, Chief Growth Officer at WK Kellogg, to break down why Raisin Bran is making a Super Bowl appearance and why fiber is the next big cultural and consumer shift in health. From spotting early consumer signals, to turning a Super Bowl ad into a year-long growth strategy, to choosing William Shatner as the face of the campaign, Doug unpacks how legacy brands stay relevant at the biggest stage in marketing. They also dive into what success actually looks like beyond the Big Game, how Kellogg integrates marketing, product, and distribution under a growth lens, and why transparency is the marketing hill Doug would die on. If you're a marketer curious how iconic brands evolve, spot trends early, and turn attention into long-term growth, this is the episode for YOU.  Follow Phill: LinkedIn: https://www.linkedin.com/in/doug-vandevelde/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

✅ Get Daily Motivational Emails from Brian https://thesuccesslift.com/join    Let's be honest. A lot of executives are "winning" at work but losing with their health, fitness, and personal life …and pretending it's just the season they're in. In this episode, Brian Pannuzzo exposes five work-week habits most high performers overlook that directly impact their energy, body, focus, and life outside the office.   Not extreme routines. Not perfection. Just real-world habits that fit inside demanding schedules and actually stick.   You'll discover: ✅ Why one overlooked daily behavior quietly sabotages your health during the work-week ✅ The subtle environment shift that makes better fitness and nutrition choices automatic ✅ How a routine part of your day is either draining you or fueling your personal goals ✅ A simple system that protects consistency without obsessing ✅ And the reset most executives skip, even though it directly affects relationships, clarity, and burnout   These aren't "nice-to-haves." They're foundational habits for anyone who wants to succeed at work without sacrificing their body or personal life. If you're tired of feeling behind on your health while staying ahead in your career, this episode will hit home.  

AI is everywhere, but most Marketers still don't know what to actually do with it beyond asking for subject lines. Jay and Daniel break down the real AI tools they're using day to day to write faster, create decks, edit video, spin up ad creative, and even build entire business ideas without knowing how to code. They explain why Claude is the best for writing and tone, how Gamma can generate stunning presentations in minutes, why Descript is a cheat code for video and podcast editing, and how Replit makes “vibe coding” a real superpower for marketers. And, how is Google moving in the AI age? Get ready because Gemini and Nano Banana are about to be in your toolkit.  If you want the real marketing AI stack for 2026, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Some of the hardest marketing problems aren't about selling, they're about changing behavior and building trust. And very few brands get that right. Daniel talks with Meiling Tan (former founding Head of Marketing at Waymo and now VP of Brand and Go-To-Market at Care.com) to break down how to market products people are initially afraid of, including self-driving cars to caregiving. From challenging the status quo of human driving, to reframing safety as the core problem, to building trust before talking about features, Meiling shares how Waymo helped people go from “That's scary” to “How did we ever live without this?” They also break down: - What it really takes to build a brand from scratch - How to lead a successful rebrand - Why brand must be deeply tied to product experience - How marketers need to think like business leaders to drive real impact If you're a Marketer working on adoption, trust, or category creation, this is the episode for YOU. Follow Meiling: LinkedIn: https://www.linkedin.com/in/meilingt/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

B2B Marketing shouldn't be boring. And if your brand isn't building a world people want to step into, you're already falling behind. Daniel talks with Marissa Kraines, VP and Head of Marketing at Webflow, about how world building, humor, and human-first storytelling are reshaping modern B2B Marketing. From creating Webflow's breakout “AI Guy” character, to why brand matters more than ever in an AI-powered search world, Marissa shares how B2B brands can stand out in feeds dominated by cats, babies, and memes. They also dive into measuring brand beyond clicks, using AI as a creative partner (not a shortcut), and why human-to-human Marketing is the hill Marissa would die on. If you're a Marketer who wants to push B2B beyond features and funnels (and actually make people care) this is the episode for YOU. Follow Marissa: LinkedIn: https://www.linkedin.com/in/marissakraines/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketing automations technically work…and still quietly fail. Jay and Daniel break down why set-it-and-forget-it automations no longer cut it and what actually makes automated marketing feel personal, timely, and human. They cover how to write automations that sound like a real person, why unexpected send times outperform “best practices,” and how layering one-off human messages on top of automation boosts results.  Plus, what's the difference between schedule sending at 10:00 vs. 10:14? Turns out, it's the difference between background noise and getting noticed.  If your automations feel invisible, ignored, or robotic, this episode shows how to make them feel alive again. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

The pace of change in global supply chains isn't slowing down — and on this week's episode of Supply Chain Now, hosts Scott Luton and Marty Parker are back to break down the headlines, trends, and real-world implications leaders need to watch.From winter storms in metro Atlanta to rising cost pressures and workforce challenges, this episode cuts through the noise to explore what's shaping supply chain strategy in 2026 and beyond. Welcome to The Buzz, powered by EPG!Scott and Marty welcome featured guest, Heidi Benko, VP Product Management and Strategy for Infor Nexus, to join in diving into the biggest stories impacting supply chains today — and what they mean for operators, planners, and executives alike.Together, they discuss:Why analysts are forecasting a challenging year ahead for the automotive industry and what slow post-pandemic recovery means for manufacturers How the American Logistics Aid Network continues to meet urgent needs — and the growing impact of the “Never Normal” leadership series How Walmart is using AI-driven tools to boost performance during extreme weather events New survey data revealing how tariffs are driving up costs, fueling layoffs, and raising recession concerns across the industry The growing skills gap in manufacturing and why upskilling in data and analytics is becoming mission-critical How AI and digital tools are reshaping retail operations, according to new insights from Infor Bill Gates' prediction of a future two-day workweek — and why Scott and Marty aren't fully convincedThe episode also spotlights Infor's recognition as a leader in global trade management and offers a look ahead at the innovations shaping what's next.Tune in for timely insights, thoughtful analysis, and practical takeaways to help you stay ahead in an increasingly unpredictable supply chain landscape.Additional Links & Resources:EPG: https://epg.com/ With That Said: https://bit.ly/WTS-25-JAN-2026 American Logistics Aid Network (ALAN): https://www.alanaid.org/operations/ Our Never Normal Series: https://streamyard.com/watch/yrx5yigeuzvF The Best Logistics Trade Shows and Conferences in 2026: https://bit.ly/4sYCGV9U.S. Bank Freight Payment Index: https://bit.ly/scn-usbank-wtsWalmart taps ‘AI-driven systems' to reroute supply ahead of winter...

Behavioral science holds the keys to some of the most effective (yet overlooked) marketing strategies. And if you're not thinking about it, you're already behind.  In this throwback episode, Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.  From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today. And, what's up with Phill's reading list? He breaks down why you should read the 25 on his list…and why there's 5 to avoid.  If you're a Marketer who wants to understand the WHY behind your customers' decisions, this is the episode for YOU. Follow Phill: LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk Phill's 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Mark Harmsworth of Washington Policy Center critiques House Bill 2611, which would redefine overtime after 32 hours, outlining potential impacts on small businesses, labor costs, paid sick leave accrual, and Washington's broader economy. https://www.clarkcountytoday.com/opinion/opinion-olympia-wants-a-4-day-work-week-it-wont-work-out-as-the-politicians-think-it-will/ #Opinion #WashingtonPolicyCenter #WALegislature #SmallBusiness #LaborPolicy #Economy

B2B Influencer Marketing isn't broken, it's just misunderstood. Author and CEO Brianna Doe joins Daniel on The Marketing Millennials to explain why most B2B influencer programs fail before they even start.  From unrealistic expectations to poor internal alignment, Brianna walks through what actually makes Influencer Marketing work, especially in B2B. They cover how to set the right goals, choose the right creators, write effective briefs, track the right metrics, and avoid the trap of one-off campaigns.  And, what does it mean to be authentic? They explore personal branding and how Marketers can stop letting job titles and imposter syndrome define their careers. If you're a B2B Marketer looking to refine your influencer program, set realistic goals, and even build your personal brand, this episode is for you.  Follow Brianna: LinkedIn: https://www.linkedin.com/in/brianna-doe/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Owning your time is a goal we all share, and today's conversation is about giving you concrete steps you can take to reclaim some of that time. Andy Hill went from $50,000 in debt to mortgage-free multi-millionaire and now works a three-day work week. His new book is Own Your Time: 10 Financial Steps to Put Your Family First and Escape the Corporate Grind. From MarriageKidsandMoney.com, Andy Hill shares how he built financial independence through Coast FIRE, side hustle income, and intentional life design. Tune in to Episode 720 of the Side Hustle Show to learn: How Coast FIRE works in real life The exact financial sequence Andy used to go mortgage-free and reduce pressure before leaving corporate work How evergreen side-hustle income helped support a flexible 3-day workweek lifestyle Full Show Notes: From $50k in Debt to Mortgage-Free Millionaire and a 3-Day Workweek New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quo (formerly OpenPhone)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠side hustle ideas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. We share how to start a business and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠make money online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠passive income⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Side Hustle Nation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, the hosts engage with their community, discussing the impact of a winter storm on deliveries, sharing personal stories from a challenging work week, and celebrating a birthday adventure. They introduce a new game segment called 'Doorstep Dilemmas', where they explore humorous and challenging delivery scenarios. www.patreon.com/aitdpod https://discord.gg/hm8WMUKVF8 Takeaways Thank you to our Patreon members for their support. The Discord community is thriving with great discussions. Winter storms can significantly impact delivery routes. Safety is paramount during severe weather conditions. Luke shares a series of challenging delivery experiences. Family adventures can be both fun and chaotic. Children often struggle with transitions during outings. The hosts reflect on the evolution of delivery technology. Humor can be found in the challenges of delivery work. The new game segment adds a fun twist to the podcast. Chapters 00:00 Introduction and Community Engagement 02:47 Weather Challenges and Delivery Experiences 08:25 Luke's Crappy Work Week Stories 19:12 Family Adventures: Grant's Birthday Celebration 28:24 Doorstep Dilemmas: Would You Rather Game THE OPINIONS EXPRESSED OR VIEWS EXPRESSED ON THIS PODCAST ARE THOSE OF THE HOSTS AND GUESTS AND DO NOT NECESSARILY REFLECT ANY DELIVERY COMPANY    

You don't have to like football - or even watch the Super Bowl - to win with Super Bowl marketing. Jay and Daniel break down why the Super Bowl is one of the easiest cultural moments for any brand to lean into, including boring B2B companies and nonprofits.  They explain why relevance beats originality, how tapping into what everyone is already thinking about boosts engagement, and why sitting out cultural moments is a missed opportunity. They also cover practical ways to do it without trying too hard and share why the week leading up to the game (and the 24 hours after) is the sweet spot for performance. If your marketing ever feels disconnected from what's new and “in”, this episode shows how to ride the biggest moments without changing who you are. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

In this episode, Jenna Harrison, top-ranked business coach and founder of The Uncommon Way, shares about the three-day work week and what it means to grow a business while working smarter. Jenna shares her journey from corporate life to intentionally creating a lifestyle and business that align with her values. EPISODE TAKEAWAYSWorking smarter begins with alignment rather than pressureSpaciousness supports clarity and intentional decision-makingGrowth doesn't have to come at the expense of wellbeingPersonal evolution naturally influences how we work and leadCreating the right conditions allows success to unfoldCONNECT WITH JENNAJenna Harrison is a top-ranked business coach, podcast host, and founder of The Uncommon Way—a movement helping women entrepreneurs and leaders rewrite the rules of business to scale with alignment and freedom. Through her signature Uncommon Edge Method, Jenna helps ambitious women uncover what truly sets them apart—their unique genius and the conditions that let them thrive naturally—so they can attract ideal clients, leverage strategy effectively and clarify their most magnetic messaging. She's guided hundreds of entrepreneurs around the world to find clarity, confidence, and momentum—not by working harder, but by leading and earning in their own uncommon way. When she's not coaching or recording The Uncommon Way podcast, you'll find her in Spain, hiking mountain trails or exploring the coastline with friends and family.WATCH FULL EPISODES ON YOUTUBECONNECT WITH INA WELLNESS COLLECTIVEWebsite: https://www.inawellnesscollective.com/Instagram: https://www.instagram.com/inawellnesscollectiveWAYS TO WORK TOGETHERWell Within MembershipRise & Align Group Program

How do you measure organic social when likes don't matter anymore? What happens when you let creators cook…and get out of the way? Jori Evans joins Daniel to share how MANSCAPED built a creator-first marketing engine that consistently breaks through culture. From film students to meme creators to Bravo influencers, Jori explains how MANSCAPED finds talent, gives them creative freedom, and turns organic social into massive earned reach. They break down viral campaigns like Face Pics vs. D*** Pics, how meme culture actually drives brand conversations, why shares beat impressions, and what it's like walking the line between bold humor and network TV standards…especially when you're heading to the Super Bowl. This episode is a playbook for brands that want to be talked about, not skipped. Follow Jori: LinkedIn: https://www.linkedin.com/in/jorien-evans-71985032/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

WHAT'S NEW AT 10: Tacoma police sergeant fired for sending nude photos to employees // San Juan County sticks with a four day work week

Why feed the content machine…when you can build the content house? In this throwback episode, Jillian Hoefer (Director of Content Marketing at UserEvidence) is a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year's worth of content and real go-to-market impact. And, how do you design surveys that don't suck? She breaks down how to work with analysts to pull out the story and keep the distribution engine humming long after launch. Plus, Jillian shows how to use AI not just to write, but to turn your proprietary data into smarter, sharper content. If you're a Marketer who wants to build trust, fuel sales, and own your niche with research-backed content, this one's for you. Follow Jillian: LinkedIn: https://www.linkedin.com/in/jillianmacnulty/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Chances are, you work five days a week. Monday through Friday. And you probably don't think much about it, because that's just how work works, right? But who decided that five days was the right number in the first place? As it turns out, the modern workweek wasn't thoughtfully designed for focus, creativity, or even productivity. It was inherited from the Industrial Age, built for factory floors and time clocks, not knowledge workers and digital tools. So maybe it's time for a rethink. In Do More in Four: Why It's Time for a Shorter Workweek, researcher and work redesign strategist Joe O'Connor and journalist Jared Lindzon make the case that working less can actually help us do better work. Sponsored By: Shopify - Start your $1/month trial at shopify.com/daily

Most marketers obsess over creative, funnels, automation, and landing pages…while completely ignoring the one thing that often matters most: the name. Jay and Daniel explain why your offer title, content name, or campaign headline can have a bigger impact on conversions than almost any other change you make. They break down the modifier-only test - a simple A/B test where you change just one word - and why it's one of the easiest, highest-leverage experiments in marketing. They also explain why testing tiny changes teaches you more than big rewrites, how to personalize titles for different audiences, and why most content fails at the hook before anyone even sees the value. If you want a faster path to better conversions without rebuilding everything, start with the title. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What do you get when you mix hats, social media channels, and a bunch of dads? In this throwback episode, Bart Szaniewski explains how he and his buddies created Dad Gang with the mission of bringing dads together with cool hats.  At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more important. Hats were being sold faster than they could make them. Everyone wanted one. How do you develop FOMO in your audience? It's as easy as creating a sense of urgency for your next drop.  Plus, Bart reveals how using a private Facebook group may be the key to hearing more from your audience.  And, Dad Gang recently launched an app and is using SMS. What are some pros and cons of implementing these ideas at your brand?  If you're a marketer who wants to learn more about scaling via social media or how SMS and apps can further your brand's presence, this is the episode for you.  Follow Bart: LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Don't believe everything you hear: YouTube (especially with their Shorts feature) isn't dead or going downhill anytime soon.  In this throwback episode, Avi explains why YouTube is still a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. Plus, you can reformat your textual content into videos. However, there's a balance between quality viewers and people who'll view your content briefly. How do you get them to stick around? And, brands are making a huge mistake on YouTube. Find out what Avi has to say about it. If you're on the fence about scaling your brand on YouTube or exploring video options for your brand, this is the episode for YOU.  Follow Avi: LinkedIn: https://www.linkedin.com/in/ashenkar/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Welcome to episode #1018 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when burnout is normalized and productivity is still measured by hours rather than impact, the five-day workweek is starting to look less like a foundation of modern life and more like an outdated design choice. Joe O'Connoris the CEO of Work Time Revolution and one of the world's leading architects of the four-day workweek, having designed and led large-scale pilots across multiple countries, industries and organizational types. His work sits at the intersection of labor economics, organizational culture and performance design, helping companies rethink how work actually gets done in a knowledge-based, AI-accelerated economy. Joe has advised governments, nonprofits and private-sector leaders on how to redesign work in ways that improve employee well-being while maintaining (or increasing) organizational performance, challenging deeply held assumptions about time, output and commitment. His new book, Do More In Four - Why It's Time For A Shorter Workweek (with co-author Jared Lindzon), brings together research, real-world case studies and global experimentation to argue that the five-day workweek is neither inevitable nor optimal. Joe shows how reducing work time can sharpen focus, improve equity and force organizations to confront outdated productivity metrics built for an industrial era. He also examines how AI is accelerating the need for new work models, exposing the inefficiencies of activity-based measurement and pushing leaders to define productivity in terms of outcomes, not presence. Grounded in data yet pragmatic about cultural resistance, Joe's perspective positions the four-day workweek not as an employee concession, but as a competitive advantage for organizations willing to rethink the rules of work before the market forces them to. Enjoy the conversation… Running time: 55:55. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Joe O'Connor. Do More In Four - Why It's Time For A Shorter Workweek. Work Time Revolution. Jared Lindzon. Follow Joe on LinkedIn. Chapters: (00:00) - The Evolution of the Work Week. (02:57) - Rethinking Productivity in the Age of AI. (05:50) - Work-Life Balance: A Modern Dilemma. (09:09) - The Four-Day Work Week: A Societal Aspiration. (12:08) - AI's Impact on Work Structures. (15:03) - Cultural Dynamics in Work Environments. (17:58) - Challenges in Implementing Change. (21:09) - Market Forces and the Future of Work. (29:56) - The Evolution of the Four-Day Work Week. (35:30) - Measuring Productivity in a New Work Model. (42:15) - Cultural Dynamics and Leadership in the Four-Day Work Week. (48:55) - AI's Role in Shaping Future Work Models. (53:22) - Gender Equality and Flexibility in the Workplace.

In this episode of Tea with GaryVee 97, I talk about why so many people focus on what's going wrong instead of being grateful for what's going well. We get into the truth about how most of us aren't great at most things — and why that's normal — the future of the 9-5, and why a 4-day work week might actually make people more broke, not less. If you feel stuck, unmotivated, or confused about where work is heading, this episode gives the perspective shift you need.