Podcasts about bookers

In this episode of Welcome to Cloudlandia, we explore how Miles Copeland, manager of The Police, turned Sting's unmarketable song "Desert Rose" into a 28-million-dollar advertising campaign without spending a dime. The story reveals a powerful principle most businesses miss—the difference between approaching companies at the purchasing department versus the receiving dock. Dan introduces his concept that successful entrepreneurs make two fundamental decisions: they're responsible for their own financial security, and they create value before expecting opportunity. This "receiving dock" mentality—showing up with completed value rather than asking for money upfront—changes everything about how business gets done. We also explore how AI is accelerating adaptation to change, using tariff policies as an unexpected example of how quickly markets and entire provinces can adjust when forced to. We discuss the future of pharmaceutical TV advertising, why Canada's interprovincial trade barriers fell in 60 days, and touch on everything from the benefits of mandatory service to Gavin Newsom's 2028 positioning. Throughout, Charlotte (my AI assistant) makes guest appearances, instantly answering our curiosities. SHOW HIGHLIGHTS How Miles Copeland got $28M in free advertising for Sting by giving Jaguar a music video instead of asking for payment. Why approaching the "receiving dock" with completed value beats going to the "purchasing department" with requests. Dan's two fundamental entrepreneur decisions: take responsibility for your financial security and create value before expecting opportunity. How AI is accelerating adaptation, from tariff responses to Canada eliminating interprovincial trade barriers in 60 days. Why pharmaceutical advertising might disappear from television in 3-4 years and what it means for the industry. Charlotte the AI making guest appearances as the ultimate conversation tiebreaker and Google bypass. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson: Mr. Sullivan, Dan Sullivan: Good morning. Good morning. Dean Jackson: Good morning. Good morning. Our best to you this morning. Boy, you haven't heard that in a long time, have you? Dan Sullivan: Yeah. What was that? Dean Jackson: KE double LO Double G, Kellogg's. Best to you. Dan Sullivan: There you go. Dean Jackson: Yes, Dan Sullivan: There you go. Dean Jackson: I thought you might enjoy that as Dan Sullivan: An admin, the advertise. I bet everybody who created that is dead. Dean Jackson: I think you're probably right. Dan Sullivan: Yeah. I was just noticing that. Jaguar, did you follow the Jaguar brand change? Dean Jackson: No. What happened just recently? Dan Sullivan: Yeah. Basically maybe 24. They decided to completely rebrand. Since the rebranding, they've sold almost no cars and they fired their marketing. That's problem. Problem. Yeah. You can look it up on YouTube. There's about 25 P mode autopsies. Dean Jackson: Wow. Dan Sullivan: Where Dean Jackson: People are talking mean must. It's true. Because they haven't, there's nothing. It's pretty amazing, actually, when you think about it. The only thing, the evidence that you have that Jaguar even exists is when you see the Waymo taxis in Phoenix. Dan Sullivan: Is that Jaguar? Dean Jackson: They're Jaguars. Yeah. Dan Sullivan: I didn't know that. Yeah. Well, yeah, they just decided that they needed an upgrade. They needed to bring it into the 21st century. Couldn't have any of that traditional British, that traditional British snobby sort of thing. So yeah, when they first, they brought out this, I can't even say it was a commercial, because it wasn't clear that they were selling anything, but they had all these androgynous figures. You couldn't quite tell what their gender was. And they're dressed up in sort of electric colors, electric greens and reds, and not entirely clear what they were doing. Not entirely clear what they were trying to create, not were they selling something, didn't really know this. But not only are they, and then they brought out a new electric car, an ev. This was all for the sake of reading out their, and people said, nothing new here. Nothing new here. Not particularly interesting. Has none of the no relationship to the classic Jaguar look and everything. And as a result of that, not only are they not selling the new EV car, they're not selling any of their other models either. Dean Jackson: I can't even remember the last time you saw it. Betsy Vaughn, who runs our 90 minute book team, she has one of those Jaguar SUV things like the Waymo one. She is the last one I've seen in the wild. But my memory of Jaguar has always, in the nineties and the early two thousands, Jaguar was always distinct. You could always tell something was a Jaguar and you could never tell what year it was. I mean, it was always unique and you could tell it wasn't the latest model because they look kind of distinctly timeless. And that was something that was really, and even the color palettes of them were different. I think about that green that they had. And interesting story about Jaguar, because I listened to a podcast called How I Built This, and they had one of my, I would say this is one of my top five podcasts ever that I've listened to is an interview with Miles Copeland, who was the manager of the police, the band. And in the seventies when the police were just getting started, miles, who was the brother of Stuart Copeland, the drummer for the police. He was their manager, and he was new to managing. He was new to the business. He only got in it because his brother was in the band, and they needed a manager. So he took over. But he was very, very smart about the things that he did. He mentioned that he realized on reflection that the number one job of a manager is to make sure that people know your band exists. And then he thought, well, that's true. But there are people, it's more important that the 400 event bookers in the UK know that my band exists. And he started a magazine that only was distributed to the 400 Bookers. It looked like a regular magazine, but he only distributed it to 400 people. And it was like the big, that awareness for them. But I'll tell you that story, just to tell you that in the early two thousands when Sting was a solo artist, and he had launched a new album, and the first song on the album was a song called Desert Rose, which started out with a Arabic. It was collaboration with an Arabic singer. So the song starts out with this Arabic voice singing Arabic, an Arabic cry sort of thing. And this was right in the fall of 2001. And Speaker 1: Yeah, that's a good, Dean Jackson: They could not get any airplay on radio airplay. You couldn't get American airplay of a song that starts out with an Arabic wailing Arabic language. And so they shot a video for this song with Chebe was the guy, the Che Mumbai, I guess is the singer. So they shot a video and they were just driving through the desert between Palm Springs and Las Vegas, and they used the brand new Jaguar that had just been released, and it was really like a stunning car. It was a beautiful car that was, I think, peak Jaguar. And when Miles saw the video, he said, that's a beautiful car. And they saw the whole video. He thought you guys just made a car commercial. And he went to Jaguar and said, Hey, we just shot this video, and it's a beautiful, highlights your car, and if you want to use it in advertising, I'll give you the video. If you can make the ad look like it's an ad for Sting's new album. I can't get airplay on it now. So Jaguar looked at it. He went to the ad agency that was running Jaguar, and they loved it, loved the idea, and they came back to Miles and said, we'd love it. Here's what we edited. Here's what we did. And it looks like a music video. But kids, when was basically kids dream of being rock stars, and what do rock stars dream of? And they dream of Jaguars, right? And it was this, all the while playing this song, which looked like a music video with the thing in the corner saying from the new album, A Brand New Day by Sting. And so it looked like a music video for Sting, and they showed him an ad schedule that they were going to purchase 28 million of advertising with this. They were going to back it with a 28 million ad spend. And so he got 28 million of advertising for Stings album for free by giving them the video. And I thought, man, that is so, it was brilliant. Lucky, lucky. It was a VCR. Yeah. Lucky, Dan Sullivan: Lucky, lucky. Dean Jackson: It was a VCR collaboration. Perfectly executed. Dan Sullivan: Yeah. Yeah. It just shows that looking backwards capability, what I can say something that was just lucky looks like capability. Dean Jackson: Yeah, the whole, Dan Sullivan: I mean, basically it saved their ass. Dean Jackson: It saved Sting and Yeah. Oh yeah. But I think when you look in the, Dan Sullivan: No, it was just lucky. It was just lucky. I mean, if there hadn't been nine 11, there's no saying. There's no saying it would've gone anywhere. Dean Jackson: Right, exactly. Dan Sullivan: Well, the album would've gone, I mean, stain was famous. Speaker 1: It would've Dan Sullivan: Gone, but they probably, no, it's just a really, really good example of being really quick on your feet when something, Dean Jackson: I think, because there's other examples of things that he did that would lead me to believe it was more strategic than luck. He went to the record label, and the record label said, he said he was going to give the video to Jaguar, and they said, you're supposed to get money for licensing these things. And then he showed them the ad table that the media buy that they were willing to put behind it. And he said, oh, well, if you can match, you give me 28 million of promotion for the album, I'll go back and get some money from them for. And the label guy said, oh, well, let's not be too hasty here. But that, I think really looking at that shows treating your assets as collaboration currency rather than treating that you have to get a purchase order for it. Most people would think, oh, we need to get paid for that. The record label guy was thinking, but he said, no, we've got the video. We already shot it. It didn't cost us, wouldn't cost us anything to give it to them. But the value of the 28 million of promotion, It was a win-win for everyone. And by the way, that's how he got the record deal for the police. He went to a and m and said, he made the album first. He met a guy, a dentist, who had a studio in the back of his dental. He was aspiring musician, but he rented the studio for 4,000 pounds for a month, and he sent the police into the studio to make their album. So they had a finished album that he took to a and m and said, completely de-risk this for them. We've got the album. I'll give you the album and we'll just take the highest royalty that a and m pays. So the only decision that a and m had to make was do they like the album? Otherwise, typically they would say, we need you to sign these guys. And then they would have to put up the money to make the album and hope that they make a good album. But it was already done, so there was no risk. They just had to release it. And they ended up, because of that, making the most money of any of the a and m artists, because they didn't take an advance. They didn't put any risk on a and m. It was pretty amazing actually, the stories of it. Dan Sullivan: I always say that really successful entrepreneurs make two fundamental decisions at the beginning of their career. One is they're going to be responsible for their own financial security, number one. And number two is that they'll create value before they expect opportunity. So this is decision number two. They created value, and now the opportunity got created by the value that they got created. You're putting someone else in a position that the only risk they're taking is saying no. Dean Jackson: Yeah. And you know what it's, I've been calling this receiving doc thinking of most businesses are going to the purchasing department trying to get in line and convince somebody to write a purchase order for a future delivery of a good or service. And they're met with resistance and they're met with a rigorous evaluation process. And we've got to decide and be convinced that this is going to be a prudent thing to do, and you're limiting yourself to only getting the money that's available now. Whereas if instead of going to the purchasing department, you go around to the back and you approach a company at the receiving dock, you're met with open arms. Every company is a hundred percent enthusiastically willing to accept new money coming into the business, and you're met with no resistance. And it's kind of, that was a really interesting example of that. And you see those examples everywhere. Dan Sullivan: All cheese. Dean Jackson: All cheese. No, whiskers. That's exactly right. Dan Sullivan: Yeah. I mean, it's an interesting, funny, I'm kind of thinking about this. For some reason, my personal email number is entered into some sort of marketing network because about every day now, I get somebody who the message goes like this, dear Dan, we've been noticing your social media, and we feel that you're underselling yourself, that there's much better ways that we personally could do this. And there's something different in each one of them. But if you take a risk on us, there's a possibility. There's a possibility. You never know. Life's that we can possibly make some more money on you and all by you taking the risk. Dean Jackson: Yes, exactly. Send money. Dan Sullivan: Send money. Dean Jackson: Yeah. Dan Sullivan: Yeah. And they're quite long. They're like two or three paragraphs. They're not nine words. They might be nine paragraph emails for all I know, but it's really, really interesting. Well, they're just playing a numbers game. They're sending this out to probably 5,000 different places, and somebody might respond. So anyway, but it just shows you, you're asking someone to take a risk. Dean Jackson: Yes. Yeah. I call that a purchase order. It's exactly it. You can commit to something before and hope for the best hope that the delivery will arrive instead of just showing up with the delivery. It's kind of similar in your always be the buyer approach. Dan Sullivan: What are you seeing there? Whatcha seeing Dean Jackson: There? I mean, that kind of thinking you are looking for, well, that's my interpretation anyway, of what you're saying of always be the buyer is that are selecting from Dan Sullivan: Certain type of customer, we're looking for a certain type of customer, and then we're describing the customer, and it's based on our understanding that a certain type of customer is looking for a certain type of process that meets who they're not only that, but puts them in a community of people like themselves. Yeah. So Dean Jackson: I look at that, that's that kind of thing where one of the questions that I'll often ask people is just to get clarity is what would you do if you only got paid if your client gets the result? And that's, it's clarifying on a couple of levels. One, it clarifies what result you're actually capable of getting, because what do you have certainty, proof, and a protocol around if we're talking the vision terms. And the other part of that is if you are going to get that result, if you're only going to get paid, if they get the result, you are much more selective in who you select to engage with, rather than just like anybody that you can convince to give you the money, knowing that they're not going to be the best candidate anyway. But they take this, there's an element of external blame shifting when they don't get the result by saying, well, everything is there. It's up to them. They just didn't do anything with it. Dan Sullivan: Yeah. I mean, it's a really interesting world that we're in, because we've talked about this before with ai. Now on the scene, the sheer amount of marketing attempts at marketing Speaker 1: Is Dan Sullivan: Going through the roof, but the amount of attention that people have to entertain marketing suggestions and anything is probably going down very, very quickly. The amount of attention that they have. And it strikes me that, and then it's really interesting. There's a real high possibility that in the United States, probably within the next three or four years, there'll be no more TV advertising. The pharmaceuticals. Dean Jackson: Yeah. Very interesting. Dan Sullivan: Pharmaceuticals and the advertising industry is going crazy because a significant amount of advertising dollars really come from pharmaceuticals. Dean Jackson: Yeah. I wonder if you took out pharmaceuticals and beer, what the impact would be. Dan Sullivan: I bet pharmaceuticals is bigger than beer. Dean Jackson: I wonder. Yeah. I mean, that sounds like a job for perplexity. Yeah. Why don't we Dean Jackson: Ask what categories? Yeah, categories are the top advertising spenders. Our top advertising spenders. Dan Sullivan: Well, I think food would be one Dean Jackson: Restaurant, Dan Sullivan: But I think pharmaceuticals, but I think pharmaceuticals would be a big one. Dean Jackson: Number one is retail. The leading category, counting for the highest proportion of ad spend, 15% of total ad spend is retail entertainment. And media is number two with 12% financial services, typically among the top three with 11% pharmaceutical and healthcare holds a significant share around 10%. Automotive motor vehicles is a major one. Telecommunications one of the fastest growing sectors, food and beverage and health and beauty. Those are the top. Yeah, that makes sense. Dan Sullivan: Yeah. But you take, what was pharmaceuticals? Eight, 9%, something like that. 10%. 10%. 10%, 10%. Yeah. Well, that's a hit. Dean Jackson: I mean, it's more of a hit than Canada taking away their US liquor by That was a 1% impact. Dan Sullivan: Yeah. Dean Jackson: Yeah. Dan Sullivan: Well, that's not going anywhere right now. They're a long, long way from an agreement, a trade agreement, I'll tell you. Yeah. Well, the big thing, what supply management is, do you remember your Canadians Dean Jackson: Supply management? You mean like inventory management? First in, first out, last in, first out, Dan Sullivan: No. Supply management is paying farmers to only produce a certain amount of product in order to Dean Jackson: Keep prices up. Oh, the subsidies. Dan Sullivan: Subsidies. And that's apparently the big sticking point. And it's 10,000 farmers, and they're almost all in Ontario and Quebec, Dean Jackson: The dairy board and all that. Yeah. Dan Sullivan: Yep, yep, yep, yep. And apparently that's the real sticking point. Dean Jackson: Yeah. I had a friend grown up whose parents owned a dairy farm, and they had 200 acres, and I forget how many, many cattle or how many cows they had, but that was all under contract, I guess, right. To the dairy board. It's not free market or whatever. They're supplying milk to the dairy board, I guess, under an allocation agreement. Yeah, very. That's interesting. Dan Sullivan: Yeah, and it's guaranteed they have guaranteed prices too. Dean Jackson: They're Dan Sullivan: Guaranteed a certain amount. I was looking at that for some reason. There was an article, and I was just reading it. It was about a dairy farm, I think it was a US dairy farm, and they had 5,000 cattle. So I looked up, how much acreage do you have to have for 5,000 dairy cows? And I forget what the number was, but it prompted me to say, I wonder what the biggest dairy farm in the world is this. So I went retro. I went to Google, and it's what now? Google. You know that? Google that? You remember Google? Oh, yeah, yeah. Old, good old Google. I remember that. Used to do something called a search on Google. Yeah, Dean Jackson: I remember now. Dan Sullivan: Yeah. Well, I went retro. I went retro, and I said, and the biggest dairy farm is in China. It's 25 million acres. Dean Jackson: Wow. In context, how does that compare to, Dan Sullivan: It's a state of South Dakota. It's as big as Dean Jackson: South Dakota. Okay. That's what I was going to say. That's the entire state of Dan Sullivan: Yes, because I said, is there a state that's about the same size? Dean Jackson: I was just about to ask you that. Yeah. Dan Sullivan: It's a Russian Chinese project, and the reason is that when the Ukraine war started, there was a real cutback in what the Russians could trade and getting milk in. They had to get milk in from somewhere else. So it comes in from China, but a lot of it must be wasted because they've got a hundred thousand dairy cows, a hundred thousand dairy cows. So I'm trying to Dean Jackson: Put that, well, that seems like a lot. Dan Sullivan: It just seems like a lot. Just seems like Dean Jackson: A lot. That seems like a lot of acreage per cow. Dan Sullivan: Yeah. Well, they, one child policy, they probably have a one acre, a one 10 acre per cow Dean Jackson: Policy. Yeah, exactly. Dan Sullivan: You can just eat grass, don't do anything else. Just eat grass. Don't even move. But really interested, really, really interesting today, how things move. One of the things that's really interesting is that so far, the tariff policies have not had much. They have, first of all, the stock market is at peak right now. The stock market really peak, so it hasn't discouraged the stock market, which means that it hasn't disturbed the companies that people are investing in. The other thing is that inflation has actually gone down since they did that. Employment has gone up. So I did a search on perplexity, and I said 10 reasons why the experts who predicted disaster are being proven wrong with regard to the tariff policies. And it was very interesting. It gave me 10 answers, and all the 10 answers were that people have been at all levels. People have been incredibly more responsive and ingenious in responding to this. And my feeling is that it has a lot to do with it, especially with ai. That's something that was always seen as a negative because people could only respond to it very slowly, is now not as a negative, simply because the responsiveness is much higher. That in a certain sense, every country in the planet, on the planet, every company, on the planet, professions and everything else, when you have a change like this, everybody adjusts real quickly. They have a plan B, Dean Jackson: Plan B, anyone finds loop Pauls and plan B. That's the thing. Dan Sullivan: Since Trump dropped the notion that he is going to do tariffs on Canada, almost all the provinces have gotten together in Canada, and they've eliminated almost all trade restrictions between the provinces, which have been there since the beginning of the country, but they were gone within 60 Dean Jackson: Days Dan Sullivan: Afterwards. Dean Jackson: It was like, Hey, there, okay, maybe we should trade with each other. Dan Sullivan: Yeah, yeah. Dean Jackson: Very funny. Dan Sullivan: Which they don't because every province in Canada trades more with the United States than with the states close to them across the border than they do with any other Canadian province. Anyway. Well, the word is spreading, Dean, that if you listen to welcome to Cloud Landia, that probably there'll be an AI partner. There'll be an ai. Dean Jackson: Oh, yeah. Word is spreading. Okay, that's good. Dan Sullivan: Yeah, I like that. So let's what Charlotte think about the fact that she might be riding on the back of two humans and her fame is spreading based on the work of two humans. Dean Jackson: Yeah, exactly. Yeah, that's funny. Dan Sullivan: Does she feel a little sheepish about this? Dean Jackson: It's so funny because I think last time I asked her what she was doing when we're not there, and she does like, oh, I don't go off and explore or have curiosity or anything like that. It'll just sit here. I'm waiting for you. It was funny, Stuart, and I was here, Stuart Bell, who runs my new information, we were talking about just the visual personifying her as just silently sitting there waiting for you to ask her something or to get involved. She's never let us down. I mean, it's just so she knows all, she's a tiebreaker in any conversation, in any curiosity that you have, or there's no need to say, I wonder, and then leave it open-ended. We can just bring Charlotte into it, and it's amazing how much she knows. I definitely use her as a Google bypass for sure. I just say I asked, we were sitting at Honeycomb this morning, which is my favorite, my go-to place for breakfast and coffee, and I was saying surrounded by as many lakes as we are, there should be, the environment would be, it's on kind of a main road, so it's got a little bit noisy, and it's not as ideal as being on a lake. And it reminded me of there's a country club active adult community, and I just asked her, is Lake Ashton, are they open for breakfast? Their clubhouse is right on the lake, and she's looking just instantly looks up. Yeah. Yeah. They're open every day, but they don't open until 10, so it was like nine o'clock when we were Having this conversation. So she's saying there's a little bit of a comment about that, but there's not a lakefront cafe. There's plenty of places that would be, there's lots of excess capacity availability in a lot of places that are only open in the evenings there. There's a wonderful micro brewery called Grove Roots, which is right here in Winterhaven. It's an amazing, it's a great environment, beautiful high ceilings building that they open as a microbrew pub, and they have a rotating cast of food trucks that come there in the evenings, but they sit there vacant in the mornings, and I just think about how great that environment would be as a morning place, because it's quiet, it's spacious, it's shaded, it's all the things you would look for. And so I look at that as a capability asset that they have that's underutilized, and it wouldn't be much to partner with a coffee food truck. There was in Yorkville, right beside the Hazelton in the entrance, what used to be the entrance down into the What's now called Yorkville Village used to be Hazelton Lanes. There was a coffee truck called Jacked Up Coffee, and it was this inside. Now Dan Sullivan: It's Dean Jackson: Inside. Now it's inside. Yeah, exactly. It's inside now, but it used to sit in the breezeway on the entrance down into the Hazelton Lane. So imagine if you could get one of those trucks and just put that in the Grove Roots environment. So in the morning you've got this beautiful cafe environment, Dan Sullivan: And they could have breakfast sandwiches. Dean Jackson: Yes. That's the point. That's exactly it. There used to be a cafe in Winterhaven, pre COVID. Dan Sullivan: I mean, just stop by Starbucks and see what Starbucks has and just have that available. Exactly. In the truck. I mean, they do lots of research for you, so just take advantage of their research. But then what would you have picnic tables or something like that? They Dean Jackson: Have already. No, no. This is what I'm saying is that you'd use the Grove Roots Dan Sullivan: Existing restaurant, Dean Jackson: The existing restaurant. Yeah. Which is, they've got Adirondack chairs, they've got those kinds of chairs. They've got picnic tables, they've got regular tables and chairs inside. They've got Speaker 1: Comfy Dean Jackson: Leather sofas. They've got a whole bunch of different environments. That would be perfect. But I was saying pre COVID, there was a place in Winter Haven called Bean and Grape, and it was a cafe in the morning and a wine bar in the evening, which I thought makes the most sense of anything. You keep the cafe open and then four o'clock in the afternoon, switch it over, and it's a wine bar for a happy hour and the evening. Dan Sullivan: Yeah, I mean, it's interesting. I mean, you've got a marketing mind, plus you've got years of experience of marketing, helping people market different things. So it's really interesting that what is obvious to you other people would never think of. Dean Jackson: I'm beginning to see that. Right. That's really an interesting thing. What I have. Dan Sullivan: I mean, it's like I was reflecting on that because I've been coaching entrepreneurs for 50 years, and I've created lots of structures and created lots of tools for them. And so when you think about, I read a statistic and its function of, I think that higher education is not quite syncing with the marketplace, but in December of last year, there was that 45% of the graduates of the MBA, Harvard MBA school had not gotten jobs. This was six months later. They hadn't gotten jobs, 45% hadn't gotten jobs. And I said, well, what's surprising was these 45% hadn't already created a company while they were at Harvard Business School, and what are they looking for jobs for? Anyway, they be creating their own companies. But my sense is that what they've been doing is that they've been going to college to avoid having to go into the job market, and so they don't even know how to get, not only do they know how to create a company, they don't even know how to get a job. Dean Jackson: Yeah. There's a new school concept, like a high school in, I think it's in Austin, Texas that is, I think it's called Epic, and they are teaching kids how they do all the academic work in about two hours a day, and then the rest of the time is working on projects and creating businesses, like being entrepreneurial. And I thought it's very interesting teaching people, if people could leave high school equipped with a way to add value in a way that they're not looking to plug their umbilical cord in someone else, be an amazing thing of just giving, because you think about it, high school kids can add value. You have value to contribute. You have even at that level, and they can learn their value contribution. Dan Sullivan: I think probably the mindset for that is already there at 10 years old, I think 10 years old, that an enterprise, Dean Jackson: Well, that's when the lemonade stands, right? Dan Sullivan: Yeah. An enterprise, an enterprising attitude is probably already there at 10 years old, and it'd be interesting to test for, I mean, I think Gino Wickman from EOS, when he was grad EOS, he created a test to see whether children have an entrepreneurial mindset or not, but I got to believe that you could test for that, that you could test for that. Just the attitude of creating value before I get any opportunity. I think you could build a psychological justice Speaker 1: Around Dan Sullivan: That and that you could be feeding that. I mean, we have the Edge program in Strategic Coach. It's 18 to 24 and unique ability and the four or five concepts that you can get across in the one day period, but it makes sense. Our clients tell us that it makes a big difference. A lot of 'em, they're 18 and they're off to college or something like that, Speaker 1: And Dan Sullivan: To have that one day of edge mind adjustment mindset adjustment makes a big difference how they go through university and do that, Jim, but Leora Weinstein said that in Israel, they have all sorts of tests when you're about 10, 12, 13 years old, that indicates that this is a future jet pilot. This is a future member of the intelligence community. They've already got 'em spotted early. They got 'em spotted 13, 14 years old, because they have to go into the military anyway. They have everybody at the 18 has to go in the military. So they start the screening really early to see who are the really above average talent, above average mindset. Dean Jackson: Yeah. The interesting, I mean, I've heard of that, of doing not even just military, but service of public service or whatever being as a mandatory thing. Dan Sullivan: Yeah. Well, I went through it. Dean Jackson: Yeah, you did. Exactly. Dan Sullivan: Yeah. Yeah. And it's hard to say because it was tumultuous times, but I know that when I came out of the military, I was 23 when I came out 21, 21 to 23, that when I got to college at 23, 23 to 27, you're able to just focus. You didn't have to pay any attention to anything going outside where everybody was up in arms about the war. They were up in arms about this, or they're up in arms about being drafted and everything else, and just having that. But the other thing is that you had spent two years putting up with something that you hadn't chosen, hadn't chosen, but you had two years to do it. And I think there's some very beneficial mindsets and some very beneficial habits that comes from doing that, Dean Jackson: Being constraints, being where you can focus on something. Yeah. That's interesting. Having those things taken away. Dan Sullivan: And it's kind of interesting because you talk every once in a while in Toronto, I've met a person maybe in 50 years I've met, and these were all draft dodgers. These were Americans who moved to Canada, really to the draft, and I would say that their life got suspended when they made that decision that they haven't been able to move beyond it emotionally and psychologically Dean Jackson: Wild and just push the path, Dan Sullivan: And they want to talk about it. They really want to talk about it. I said, this happened. I'm talking to someone, and they're really emotionally involved in what they're talking about Dean Jackson: 55 years ago now. Dan Sullivan: Yeah, it's 55 years ago that this happened, and they're up in arms. They're still up in arms about it and angry and everything else. And I said, it tells me something that if I ever do something controversial, spend some time getting over the emotion that you went through and get on with life, win a lottery, Dean Jackson: That's a factor change. I think all you think about those things, Dan Sullivan: But the real thing of how your life can be suspended over something that you haven't worked through the learning yet. There's a big learning there, and the big thing is that Carter, when he was president, late seventies, he declared amnesty for everybody who was a draft dodge so they could go back to the United States. I mean, there was no problem. They went right to the Supreme Court. They didn't lose their citizenship. Actually, there's only one thing that you can lose your, if you're native born, like you're native born American, you're born American with American Speaker 1: Parents, Dan Sullivan: You're a 100% legitimate American. There's only one crime that you can do to lose your citizenship. Dean Jackson: What's that? Dan Sullivan: Treason. Dean Jackson: Treason. Yeah, treason. I was just going to say Dan Sullivan: That. Yeah. If you don't get killed, it's a capital crime. And actually that's coming up right now because of the discovery that the Obama administration with the CIA and with the FBI acted under false information for two years trying to undermine Trump when he got in president from 17 to 19, and it comes under the treason. Comes under the treason laws, and so Obama would be, he's under criminal investigation right now for treason. Dean Jackson: Oh, wow. Dan Sullivan: And they were saying, can you do that to a president, to his former president? And so the conversation has moved around. Well, wouldn't necessarily put him in prison, but you could take away his citizenship anyway. I mean, this is hypothetical. My sense is won't cut that far, but the people around him, like the CIA director and the FBI director, I can see them in prison. They could be in prison. Wow. Yeah, and there's no statutes of limitation on this. Dean Jackson: I've noticed that Gavin Newsom seems to have gotten a publicist in the last 30 or 60 days. Dan Sullivan: Yes, he is. Dean Jackson: I've seen Dan Sullivan: More. He's getting ready for 28. Dean Jackson: I've seen more Gavin Newsom in the last 30 days than I've seen ever of him, and he's very carefully positioning himself. As I said to somebody, it's almost like he's trying to carve out a third party position while still being on the democratic side. He's trying to distance himself from the wokeness, like the hatred for the rich kind of thing, while still staying aligned with the LGBT, that whole world, Speaker 1: Which Dean Jackson: I didn't realize he was the guy that authorized the first same sex marriage in San Francisco when he was the mayor of San Francisco. I thought that was it. So he's very carefully telling all the stories that position, his bonafides kind of thing, and talking about, I didn't realize that he was an entrepreneur, para restaurants and vineyards. Dan Sullivan: I think it's all positive for him except for the fact of what happened in California while it was governor. Dean Jackson: And so he's even repositioning that. I think everybody's saying that what happened, but he was looking, he's positioning that California is one of the few net positive states to the federal government, Dan Sullivan: But not a single voter in the United States That, Dean Jackson: Right. Very interesting. That's why he's telling the story. Dan Sullivan: Yeah Dean Jackson: Fair. They contribute, I think, I don't know the numbers, but 8 billion a year to the federal government, and Texas is, as the other example, is a net drain on the United States that they're a net taker from the federal government. And so it's really very, it's interesting. He's very carefully positioning all the things, really. He's speaking a thing of, because they're asking him the podcasts that he is going on, they're kind of asking him how the Democrats have failed kind of thing. And that's what, yeah, Dan Sullivan: They're at their lowest in almost history right now. Yeah. Well, he can try. I mean, every American's got the right to try, but my sense is that the tide has totally gone against the Democrats. It doesn't matter what kind of Democrat you want to position yourself at. I mean, you'll be able to get a feel for that with the midterm elections next November. Dean Jackson: Yeah. That's Dan Sullivan: Not this November. This November, but no, I think he could very definitely win the nomination. There's no question the nomination, but I think this isn't just a lot of people misinterpret maga. MAGA is the equivalent to the beginning of the country. In other words, the putting together the Constitution and the revolution and the Constitution and starting new governor, that was a movement, a huge movement. That was a movement that created it. And then the abolition movement, which put the end to slavery with the Civil War. That was the second movement. And then the labor movement, the fact that labor, there was a whole labor movement that Franklin Roosevelt took and turned it into what was called the New Deal in the 1930s. That was the movement. So you've had these three movements. I think Trump represents the next movement, and it's the complete rebellion of the part of the country that isn't highly educated against Gavin. Newsom represents the wealthy, ultra educated part of the country. I mean, he's the Getty. He's the Getty man. He's got the billions of dollars of the Getty family behind him. He was Nancy, Nancy Pelosi's nephew. He represents total establishment, democratic establishment, and I don't think he can get away from that. Dean Jackson: Interesting. Yeah, it's interesting to watch him try. I literally, I know more about him now than I've ever heard, and he's articulate and seems to be likable, so we'll see. But you're coming from this perception of, well, look what he did to California. And he's kind of dismantling that by saying, if only we could do to California, due to the country, what I've done to California. Well, Dan Sullivan: He didn't do anything for California. I mean, California 30 years ago was in incredibly better shape than California's right now. Yeah. The big problem was the bureaucrats run California. These are people who were left wing during the 1960s, 1970s, and they were the anti-war. I mean, it all started in California, the anti-war project, and these people graduated from college. First of all, they stayed in college as long as they could, and then they went into the government bureaucracy. So I mean, there's lifeguards in Los Angeles that make 500,000 a year. Dean Jackson: It's crazy, isn't it? Dan Sullivan: Yeah, yeah, yeah. It's the extraordinary money that goes to the public service in California that's destroyed the state. But I mean, anybody can try. Speaker 1: Yeah. Dan Sullivan: I remember after the Democratic Convention, Kamala was up by 10 points over Trump. Yes. Yeah, she's from San Francisco too. Dean Jackson: Yes, exactly. That's what he was saying, their history. Dan Sullivan: No, you're just seeing that because he started in South Carolina, that's where all his, because that's now the first state that counts on the nomination, but he's after the nomination right now. He's trying to position for the nomination. Anyway, we'll see. Go for it. Well, there you Speaker 1: Go. Dan Sullivan: And Elon Musk, he wants to start a new party. He can go for it too. Dean Jackson: Somebody. That's exactly right. Dan Sullivan: Yeah. Then there's other people. Dean Jackson: That's true. Dan Sullivan: Alrighty, got to jump. Dean Jackson: Okay. Have a great week

Send us a textWe lay out a practical plan for managing a growing bourbon collection, from storage and oxidation to what to revisit and what to finish. We taste and score Booker's Kentucky Tea 2023-03 to show how proof, time, and a splash of water change the glass.• why open bottles get forgotten and how to prioritize revisits• hangovers, mash bills, and why rye can hit harder• rickhouse aroma as the benchmark bourbon profile• oxidation's role in softening heat and boosting flavor• storage best practice: upright, cool, dark, consistent• why low-fill bottles need to be finished first• decanting, splitting, and simple ways to preserve• rotation, revisit shelves, and kill-a-bottle nights• trading, gifting, and letting go of hype bottles• Booker's Kentucky Tea tasting notes and scoring• proofing with water and how flavor shifts• shelf space offenders and smarter organizationMake sure that you listen or watch us on Facebook, YouTube, Instagram, X, TikTok, Apple, iHeart, Spotify, and become a member. Leave good feedback and those five-star reviews. Join Patreon. Remember, drink responsibly. Don't drink and drive. Live your life uncut and unfiltered.Ever stare at a wall of whiskey and think, “I've got nothing to pour”? We've been there. This episode is a practical guide for collectors who want less overwhelm and more great glasses. We map out how to manage a growing bourbon stash, why certain bottles bloom after months, and the storage choices that keep open pours tasting their best.We start with the real reasons bottles get forgotten—new release chasing, seasonal pours, special-occasion hoarding—and how oxidation can be your friend. You'll learn why weeded bourbons often soften into caramel and vanilla, how high-rye mash bills can bring spice and hangover risk, and why the rickhouse aroma is a north star for what bourbon should smell like. Then we get hands-on: upright storage, cool and dark placement, and the “quarter-bottle rule” for finishing low-fills before they fade. We also share easy strategies to reduce inventory without regret: monthly rotations, revisit shelves, bottle shares, trades, and gifting bottles you don't reach for.To prove how time matters, we revisit Booker's Kentucky Tea 2023-03 at barrel strength and score it live. The nose opens to vanilla bean and light florals when you nose high in the glass. The body is thick and coating, the palate leans vanilla-cherry cola, and the finish runs long and sweet with oak. A few drops of water shift it toward wood and balance the heat—an object lesson in proofing to taste. Along the way, we swap stories about vintage finds, shelf-space offenders, and the difference between shelf trophies and true drinkers.If your bar looks like a rickhouse, this is your nudge to make it work for you. Drink what you love, share more, hoard less, and revisit before you replace. If you enjoyed this one, subscribe, leave a five-star review on Apple or iHeart, and share it with a friend who needs a better plan for their bourbon shelf.voice over Whiskey Thief Add for SOFLSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/

Simon and Rachel speak to the novelist Salman Rushdie, whose 17 works of fiction have been translated into over 40 languages. Salman's novels include include "Midnight's Children" – for which he won the Booker Prize in 1981, the Booker of Bookers on the 25th anniversary of the prize, and Best of the Booker on the 40th anniversary –  "Shame", "The Satanic Verses" and "The Ground Beneath her Feet". He has also written five works of non-fiction, including a memoir, "Joseph Anton", about living under a fatwa imposed in 1989 by Iranian leader Ayatollah Khomeini in response to "The Satanic Verses", and "Knife", his meditation after he was attacked on stage while giving a lecture in the US in 2022. We spoke to Salman about returning to writing after the 2022 attack, his earlier experience living under the fatwa, and his new collection of stories, "The Eleventh Hour".  In addition to the standard audio format, the podcast is now available in video. You can check us out on YouTube under Always Take Notes.  We've made another update for those ⁠⁠⁠⁠⁠⁠⁠⁠who support the podcast on the crowdfunding site Patreon⁠⁠⁠⁠⁠⁠⁠⁠. We've added 40 pages of new material to the package of successful article pitches that goes to anyone who supports the show with $5 per month or more, including new pitches to the New York Times, the Washington Post and the BBC. The whole compendium now runs to a whopping 160 pages. For Patreons who contribute $10/month we're now also releasing bonus mini-episodes. Thanks to our sponsor, Scrivener, the first ten new signs-ups at $10/month will receive a lifelong license to Scrivener worth £55/$59.99 (seven are left). This specialist word-processing software helps you organise long writing projects such as novels, academic papers and even scripts. Other Patreon rewards include signed copies of the podcast book and the opportunity to take part in a monthly call with Simon and Rachel. A new edition of “Always Take Notes: Advice From Some Of The World's Greatest Writers” - a book drawing on our podcast interviews - is available now. The updated version now includes insights from over 100 past guests on the podcast, with new contributions from Harlan Coben, Victoria Hislop, Lee Child, Megan Nolan, Jhumpa Lahiri, Philippa Gregory, Jo Nesbø, Paul Theroux, Hisham Matar and Bettany Hughes. You can order it via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Waterstones⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Send us a textWe face off two 2025 Booker's batches—By The Pond and Phantom Pipes—using our barrel bottle breakdown to score nose, body, taste, and finish, and crown our Bourbon of the Year. Along the way we share holiday chaos, AI artwork laughs, and a few road-warrior stories from Ohio and Kentucky.• sponsor shout to Middle West Spirits and Michelone Reserve• housekeeping on platforms, reviews, and merch• recap of Christmas party at Gervasi and community support• AI cartoon art reveal and behind-the-scenes banter• details on proofs, ages, and batch stories for both releases• structured nose, palate, body, and finish comparisons• scoring rubric and tie-break decisions• why oxygen time changed Phantom Pipes dramatically• declaring Phantom Pipes the Scotchy Bourbon Boys' Booker's of the Year• giveaways, membership perks, and holiday episode plansBecome members and write reviews. If you want to get in on this sample thing, the 12 days of samples… follow us on the Scotchy Bourbon Boys, scroll back through the 12 days of sample giveaways, complete the challenges and comment done. Next Tuesday night will be the randomizing of all the names for the 12 winners.Two Booker's, one crown, and a whole lot of flavor. We lined up By The Pond and Phantom Pipes—near-twin proofs, different backstories—and ran them through our barrel bottle breakdown to see which pour truly delivers. By The Pond brings a friendly vanilla nose, sweet brown sugar entry, and a classic Kentucky finish that drifts dry with clove and anise. Phantom Pipes starts hotter on the nose but opens into buttery brown sugar, cinnamon-toast vibes, and a toffee-rich finish that just won't quit. The twist: Phantom gets better the longer it sits, turning a good sip into a great one once it breathes.We dig into the batch stories—the backyard refuge that became a place of peace and the ceiling of “pipes to nowhere” that fueled relentless tinkering—and talk about how narrative influences expectations. Then we let the whiskey do the talking. Using a simple rubric (nose and body out of four, taste and finish out of five), we score both pours across multiple passes. By The Pond shines early and stays steady; Phantom Pipes evolves in real time, gaining depth, sweetness, and a longer, cleaner finish. It's a photo finish, but the edge goes to Phantom Pipes as our Scotchy Bourbon Boys Booker's of the Year.If you're a Booker's fan searching for tasting notes, bourbon reviews, and which 2025 batch to buy, this breakdown has you covered. We also share trip highlights from Ohio and Kentucky, laugh through some AI artwork of the crew, and preview our holiday plans. Pour a glass, give it a minute, and taste along with us. If you enjoy the show, tap follow, leave a five-star review, and share this episode with a friend who loves barrel-proof bourbon—then tell us which batch wins your glass.voice over Whiskey Thief Add for SOFLSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/

Send us a textWe line up 2025 Booker's batches, debate what makes the brand's core profile, and fight our way to a clear winner. By The Pond earns the crown after a tight contest, while the tequila-finished Reserve sparks a big debate about tradition versus innovation.• quick setup on Middle West ad spot and Kentucky bourbon focus• live studio energy with Tiny, Super Nash and CT• tasting Barry's Batch 01 with brown sugar and classic heat• tasting By The Pond 02 with rickhouse nose and silky fruit• tasting Jerry's Batch 03 with peanut, nougat and honey• tasting Reserve with El Tesoro finish and peppery agave• debate on house style, oak, char and finish integrity• palate fatigue, water resets and scoring method chaos• consensus: By The Pond 02 named Booker's of the Year• playful blends of batches to explore flavor layering• preview of afternoon Bourbon Of The Year lineup• club updates, merch, bourbon balls and membership pushesCheck us out on Apple, iHeart and Spotify. Leave us good reviews and a five-star review. Become a member on Facebook or YouTube. Join the 12 Days Of Christmas challenge: reply “done” to each daily post to enter the 23rd drawing.Four pours. One crown. We set out to name our Booker's of the Year and wound up in a spirited brawl over flavor, finish, and what makes a true Booker's. With Barry's Batch (01), By The Pond (02), Jerry's Batch (03), and the Reserve finished in El Tesoro tequila barrels on the table, we compare notes on rickhouse aroma, brown sugar depth, peanut-nougat warmth, and that unmistakable Kentucky hug.Our first pass paints the field: 01 brings classic Beam character with brown sugar and a firm oak spine; 03 leans into peanut, honey, and candy-bar texture with the softest proof feel; the Reserve surprises with a peppery agave lift that challenges expectations of the line. Then 02 steals the show. Once we bounce between glasses and reset our palates, “By The Pond” blooms with a rickhouse nose, silky fruit, and balanced oak, finishing long without scraping the palate. It's the most complete sip of the bunch—familiar, expressive, and deeply satisfying.We don't stop at tasting. We tussle over scoring, call out palate fatigue at high proof, and even blend across batches to test how fruit, char, and nougat stack. The bigger conversation threads through every pour: tradition versus innovation. Can a tequila finish still feel like Booker's? How much char is enough? What does the rickhouse note tell you about age and barrel selection? Whether you're chasing 2025 bottles or building your Booker's library, this roundup gives you a clear map of strengths, trade-offs, and the bottle we'd grab first.Raise a glass with us as we crown By The Pond (2025-02) the winner, with major respect to Jerry's Batch for easy charm and the Reserve for bold experimentation. If you enjoyed the ride, follow the show, share this episode with a bourbon friend, and drop your own Booker's rankings in a review—your nosing notes might make the next show.voice over Whiskey Thief Add for SOFLSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/

This week we're reviewing Michael Mann's debut film, Thief. We break the seal on the 2025 edition of Booker's The Reserves. This is a very unique expression of Booker's bourbon that is finished in ex anejo tequila barrels from El Tesoro. Listen to find out our thoughts on this new Beam expression and the film.

On this episode, enjoy part 1 of this year's bottle kill episode, as the group gets drunk at the end of the first day of their 2025 Bourbon Blitz as we dive into a Bookers from 2017, a NuLu pick from 2023, and a Middle West Barrel Pick from 2022, then we sample some of the new DrumKey Debut release.  So… sit back, grab a pour, kick up your feet, and enjoy this episode of…  The Bourbon Hunters. Have you thought about supporting our podcast?  Head on over to our website at https://www.bourbonhunters.com  where you can, by purchasing Bourbon Hunters products, and sign up for our Patreon, which includes exclusive access to single barrel announcements from our Private Single Barrel Club. --Tags-- #punkrockandcocktails #thebourbonenthusiast #bourbonhunters #bourbonlover #breakingbourbon #bourbondrinkers #bourbonporn #kentuckystraightbourbon #kentuckybourbon #thebourbonalliance #bourbon #bourbonlife #bourbonlifestyle #bourbonenthusiast #bourbonwhiskey  #bourboncountry #deckpour #bourbongram #instabourbon #yourbourbonyourway #yourbourbonroad #blantons #pappyvanwinkle #vodkasucks #bourbonpodcast #columbuspodcast #bourbonneat #smokewagonbourbon #woodinvillewhiskey   -- Tags -- the bourbon enthusiast  bourbon hunters  bourbon lover  breaking bourbon  bourbon drinkers  bourbon porn  kentucky straight bourbon  kentucky bourbon  the bourbon alliance  bourbon  bourbon life  bourbon lifestyle  bourbon enthusiast

In this forward-looking episode of the SpeakersU Podcast, James Taylor and Maria Franzoni unpack the key trends shaping the global speaking industry as we head into 2026 and beyond. Maria shares insights from her presentation at the Speaker Summit & Awards on the Future of the Speaking Industry, while James brings field reports from 25 countries — including Saudi Arabia, Dubai, the Philippines, and New Zealand — revealing what's really happening in global event markets. Together they discuss where speaking opportunities are growing, which regions are slowing down, the rise of hybrid events, the impact of AI and generative search, and why bookers are demanding greater ROI and customisation from every speaker they hire. Whether you're an emerging or established speaker, this episode will help you stay ahead of market shifts, adapt your marketing, and future-proof your speaking business.     Key Takeaways ROI is everything – Bookers expect measurable value and tangible takeaways from every speaker. Stack your value – Offer panels, Q&As, and workshops to increase ROI and referrals. Hybrid events aren't going away – Learn to master both live and virtual audiences. Recording is now standard – Expect to be filmed; be clear on how your footage is used. Customisation is essential – Tailoring your keynote builds trust and repeat bookings. AI tools are reshaping marketing – From James's Taylor-Made AI tool to generative SEO (GEO/AEO), speakers must adapt fast. Bookers are getting younger – They're digital natives searching on social media and ChatGPT. Video expectations are changing – Bookers want full-length clips, not just highlight reels. Industry recovery is uneven – It's a K-shaped comeback: top speakers thrive, many others struggle. Global trends – Middle East (Riyadh-focused), Southeast Asia, and Turkey are hot; Europe and the US are mixed; India is poised to boom.     Memorable Quotes "It's not enough to show up and speak — you have to show clear ROI for the booker and the audience." – Maria Franzoni "Stack your value. Go beyond the keynote — moderate, run a panel, do a workshop." – James Taylor "If you're saying no to being recorded, you might not get chosen." – Maria Franzoni "We're moving from SEO to GEO — from search engine optimisation to generative engine optimisation." – James Taylor "You don't need to be on every social platform, but you do need to be where your next generation of bookers are." – Maria Franzoni "Be passionate about your topic. Audiences forgive nerves but never indifference." – James Taylor     Episode Timestamps 00:00 – Welcome, party season, and comedy talk 02:52 – Introducing today's theme: Speaking Industry Trends 03:20 – What bookers want in 2026: ROI and added value 06:01 – How James stacks value with workshops and panels 07:59 – Hybrid events: why they're here to stay 10:09 – The rise of recording and licensing considerations 12:26 – Customisation and tailoring expectations 14:53 – Using AI for keynote research and relevance 16:41 – James's new "Taylor-Made AI" keynote customisation tool 17:59 – From SEO to GEO: adapting to generative search 18:59 – Younger bookers and digital-native expectations 21:04 – How bureaus help new planners avoid mistakes 23:12 – The K-shaped recovery in the speaking market 25:41 – Why innovation speakers are struggling and AI speakers are thriving 26:52 – Showreels and video trends: longer, more authentic footage 28:06 – Why TED-style talks are losing impact 29:58 – Digital twins and AI-driven content for speakers 32:38 – Global hotspots: Middle East focus shifting to Riyadh 36:10 – Asia and India's fast-growing opportunities 39:20 – Europe's uneven landscape and UK fee pressures 42:14 – The US outlook, shifting city destinations, and Latin America's rise 44:28 – Wrap-up and call for listener suggestions    Resources & Links

In this episode of the SpeakersU Podcast, James Taylor and Maria Franzoni reveal exactly what makes an outstanding speaker showreel — and what mistakes stop speakers from getting booked. Maria, drawing on her years running one of Europe's leading speaker bureaus, explains why a showreel is your movie trailer — and how to hook bookers in the first 30 seconds. She shares her recipe for a perfect reel, complete with examples of her three favourite videos from top professional speakers. James adds insider tips from producing his own showreels, including scripting, storyboarding, and using AI for engagement testing. Together, they cover how to create a showreel when you have little or no footage, how often to update your video, what length performs best, and how to balance style, substance, and storytelling. If you're a professional speaker or aspiring keynoter who wants to stand out in a crowded market, this episode will show you how to create a showreel that truly sells.     Key Takeaways Think "movie trailer," not "documentary" – Hook the viewer emotionally and visually in the first 30 seconds. Speak fast, show yourself early – Bookers want to see and hear you immediately, not a montage of others talking about you. Sell the outcomes – Lead with the value and results your keynote delivers. No talking-head testimonials – Keep the focus on you, your ideas, and the audience reaction. Show what you want to sell – If you want big stages, include big-stage shots; if workshops, show intimacy and interaction. No footage? Fake it smartly – Film a staged talk, record to camera, or hire a local venue and bring friends as your audience. Keep it short – Two to five minutes is ideal; if it's longer, it must be exceptional. Refresh every three years – Styles, tech, and your personal brand evolve quickly. Differentiate through tone – Match your video style to your target market — C-suite vs. consumer audiences. Always test and iterate – Storyboards, feedback loops, and even AI tools help refine your reel before launch.     Memorable Quotes "A showreel is your movie trailer — make me excited to see the full movie." – Maria Franzoni "Focus on the outcomes first — what the client gets, not what you say." – Maria Franzoni "Your showreel sells the sizzle, not the steak." – James Taylor "You don't need a huge audience — you need great energy and clear messaging." – Maria Franzoni "Style your reel for the buyer: TikTok for agencies, Economist-style for the C-suite." – James Taylor     Episode Timestamps 00:00 – 03:30 Catch-up and last-minute client bookings 03:36 Today's topic — Speaker Showreels 04:10 Maria's philosophy: why a reel is like a movie trailer 05:25 Do you need audience shots? When and why they matter 06:56 What to do if you don't yet have speaking footage 08:08 Creative solutions for new speakers — DIY and staged filming 10:38 Examples of speakers who built strong first reels 11:14 Showreel vs full speech vs "How I Work" video 13:01 Using bureau studios and "how I work" clips 13:40 Maria's top 3 showreels (Andrew Davis, James Kerr, Kay Korsh) 15:01 – 17:11 Breakdown of each and what makes them effective 18:09 – 18:35 DIY filming, 4K phones & editing on a budget 20:23 How long should your showreel be? 22:26 Why decision-makers rely on reels — and how fast they judge 23:12 How often to update and refresh your footage 24:43 The power of location-specific photos and clips 25:43 – 27:25 Invitation to submit your showreel for feedback 27:25 – 28:12 Maria's downloadable Showreel Checklist and wrap-up     Resources & Links

On this week's The Last Drop, JB & that guy Yoon are back for a side by side comparison review. We revisit Bookers Special Reserve 2024 & pop open the newly released Bookers Reserve 2025 to give our thoughts on which one is better. As always, sit back, turn your headphones up & don't stop, keep pouring. Head over to https://www.manscaped.com/ & use promo code at checkout 'TheLastDrop' to receive 20% off on all your purchases.  #Sponsored #ad

Salman Rushdie is one of the world's most acclaimed, award-winning contemporary authors.  Translated into over forty languages, his sixteen works of fiction include Midnight's Children – for which he won the Booker Prize in 1981, the Booker of Bookers on the 25th anniversary of the prize and Best of the Booker on the 40th anniversary – Shame, The Satanic Verses, Quichotte and Victory City. His latest non-fiction book, Knife: Meditations After an Attempted Murder was a number one Sunday Times bestseller. A former president of PEN American Center, Rushdie was knighted in 2007 for services to literature and was made a Companion of Honour in the Queen's last Birthday Honours list in 2022. In this episode, Rushdie sits down with broadcaster and journalist Kavita Puri to discuss his reflections on legacy, mortality, and returning to fiction in his new short story collection The Eleventh Hour. The stories in The Eleventh Hour span the three countries that Rushdie has called home – India, England and America – and explore what it means to approach the eleventh hour of life.  If you'd like to become a Member and get access to all our full conversations, plus all of our Members-only content, just visit intelligencesquared.com/membership to find out more. For £4.99 per month you'll also receive: - Full-length and ad-free Intelligence Squared episodes, wherever you get your podcasts - Bonus Intelligence Squared podcasts, curated feeds and members exclusive series - 15% discount on livestreams and in-person tickets for all Intelligence Squared events  ...  Or Subscribe on Apple for £4.99: - Full-length and ad-free Intelligence Squared podcasts - Bonus Intelligence Squared podcasts, curated feeds and members exclusive series … Already a subscriber? Thank you for supporting our mission to foster honest debate and compelling conversations! Visit intelligencesquared.com to explore all your benefits including ad-free podcasts, exclusive bonus content and early access. … Subscribe to our newsletter here to hear about our latest events, discounts and much more. https://www.intelligencesquared.com/newsletter-signup/ Learn more about your ad choices. Visit podcastchoices.com/adchoices/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jimmy your batch was a little hot@Suntoryglobalspirits @jimbeamofficial @angelsenvy @bacardi @oldforester #bourbon #whiskey #podcast #radioshow #hostCo hosts : Good ol Boy Harmeet, Good ol Boy Justin, Made Man Brent, Made Man Maury, Made Man BobSIPS – Join us for another exciting episode of Sips, Suds, & Smokes as we dive deep into the world of whiskey! This episode features more products released in the Fall of 2025.Listen in as our co-hosts share their tasting notes and spirited banter, giving you insights into the rich flavors and aromas of each whiskey. Whether it's the sweet notes of the Angels Envy or the bold character of the Booker's, there's something for every bourbon lover in this episode!We will be discussing this whiskey and rating them from 1-5 with 5 being the best:5:35 Angels Envy Triple Oak Kentucky Straight Bourbon Whiskey4 SIPS 11:21 Angels Envy Cask Strength Bourbon 2024 Release4 SIPS18:18 Old Forester 117 Series 1910 Extra Extra Old Kentucky Straight Bourbon Whiskey3 SIPS 22:58 Bookers 2024-4 Kentucky Straight Bourbon Whiskey – Jimmy's Batch5 SIPS28:03 Little Book The Infinite Kentucky Straight Bourbon Whiskey5 SIPS33:02 Bookers The Reserves Kentucky Straight Bourbon Whiskey5 SIPSinfo@sipssudsandsmokes.comX- @sipssudssmokes IG/FB/Bluesky - @sipssudsandsmokesSips, Suds, & Smokes® is produced by One Tan Hand Productions using the power of beer, whiskey, and golf. Available on Apple Podcasts, YouTube Music, Amazon Music, Pandora, iHeart, and nearly anywhere you can find a podcast.Enjoying that cool Outro Music, it's from Woods & Whitehead – Back RoadsDownload your copy here:https://amzn.to/2XblorcThe easiest way to find this award winning podcast on your phone is ask Alexa, Siri or Google, “Play Podcast , Sips, Suds, & Smokes” Credits:TITLE: Maxwell Swing / FlapperjackPERFORMED BY: Texas GypsiesCOMPOSED BY: Steven R Curry (BMI)PUBLISHED BY: Alliance AudioSparx (BMI)COURTESY OF: AudioSparxTITLE: Back RoadsPERFORMED BY: Woods & WhiteheadCOMPOSED BY: Terry WhiteheadPUBLISHED BY: Terry WhiteheadCOURTESY OF: Terry WhiteheadPost production services : Pro Podcast SolutionsAdvertising sales: Contact us directlyContent hosting services: Talk Media Network, Audioport, Earshot, Radio4All, & PodBeanProducer: Made Man BobExecutive Producer: Good ol Boy MikeWhiskey Tasting, Bourbon Reviews, Angels Envy, Old Forester, Booker'S Bourbon, Little Book Infinite, Whiskey Ratings, Kentucky Straight Bourbon, Spirits Discussion, Bourbon Enthusiasts, Whiskey Podcast, Tasting Notes, Whiskey Profiles, Bourbon Community, Craft Whiskey, Whiskey Education, Alcohol Tasting, Distilled Spirits, Bourbon Culture, Whiskey Lovers

Send us a textWe map how identical distillate aged 11 years diverges across three Beam Claremont warehouses, then score Warehouse R and taste through W and G to find the standout. Along the way we revisit Harden's Creek history and sample Golden Origins corn whiskey to clarify why used barrels change the label and the flavor.• Harden's Creek origin story and past releases• 2025 concept of same distillate across three warehouses• Warehouse R profile and full tasting with scoring• Warehouse W caramel‑chocolate tilt and softer oak• Warehouse G high‑floor intensity and longest finish• How floor height, heat, and humidity shape whiskey• Golden Origins corn whiskey and used barrel rules• Final ranking and which bottle to hunt• Community Q&A and platform updatesCheck out www.scotchybourbonboys.com for all things Scotchy Bourbon BoysMake sure that you like, listen, subscribe, and leave good feedbackMaker's Mark Private Select barrel pick pre‑sale vouchers available now, contact usWe are on Facebook, Instagram, YouTube, X, TikTok, plus Apple, iHeart, and SpotifyThree bottles, one mash bill, and a masterclass in how warehouses write flavor. We put Hardin's Creek's 11-year Claremont trio to the test—Warehouse R (single-story, cool and dark), Warehouse W (five floors by the creek), and Warehouse G (a nine-floor relic)—to see how heat, humidity, and airflow sculpt bourbon at 110 proof.First, we revisit Hardin's Creek's evolving story: from Jacob's Well and Colonel James B. Beam to the 17-year tri-city series and Golden Origins corn whiskey. Then we get hands-on with a structured tasting. Warehouse R shows cherry, vanilla, and honeyed ease with a gentle oak-leather fade—dangerously drinkable and beam-true. Warehouse W shifts caramel-forward with milk-dud chocolate and a softer oak footprint, a natural match for a cigar without overwhelming the palate. Warehouse G brings high-floor energy: deeper oak, layered char, and a finish that recalls Bookers' breadth while staying elegant.We compare notes on legs, body, hug, and finish, score Warehouse R using our Barrel Bottle Breakdown rubric, and stack W and G against it to choose a bottle to hunt. Along the way we break down why floor height accelerates extraction, how creekside humidity tamps down tannins, and why used toasted barrels make Golden Origins a corn whiskey, not a bourbon. If you're curious about warehouse science, microclimates, and how “same distillate” can become three distinct experiences, this tasting flight is your roadmap.Subscribe for more deep-dive tastings, share this with a bourbon friend who loves warehouse talk, and drop your ranking—R, W, or G—in the comments. Your pick might surprise you as much as ours did.If You Have Gohsts voice over Whiskey Thief Add for SOFLSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/

In this episode of Future Fuzz, Justin speaks with Maria Franzoni, a renowned international speaker bureau owner and agent with over 23 years of experience. They dive into her new book The Bookability Formula, breaking down the essential traits and strategies that separate the top 1% of bookable speakers from the rest. From relevance and memorability to ego management and storytelling, Maria shares the science, and math, behind building a thriving speaking career.Guest BioMaria Franzoni is a leading authority in the speaking industry, with a distinguished career spanning more than two decades as an international speaker bureau owner and agent. She has worked with some of the world's most iconic and in-demand speakers, helping them navigate and grow in the competitive world of professional speaking. Maria is also the founder of Speaking Business Academy and author of The Bookability Formula, a practical guide designed to help speakers of all levels understand what makes them bookable, and stay booked.TakeawaysThe top 1% of speakers deliver 80% of bookings and over 50% of revenue.Bookability = Relevance + Known + Memorable + Easy, all multiplied by Value, divided by (e)Ego.Relevance means solving a pressing, timely problem for a paying audience.Specialists get booked, generalists don't.You don't have to be famous to be highly bookable.Memorable speakers lean into their authentic personality and master storytelling.Value is measured not just in impact but in return on time for the audience.Ego can kill your bookings, be easy to work with and easy to find.Chapters00:00 Welcome and Guest Introduction 01:38 The Origin of The Bookability Formula 02:49 R – Relevance to a Paying Market 05:03 K – Known for One Thing 07:36 M – Memorable to Bookers and Audiences 10:26 Introverts vs Extroverts in Speaking 13:23 The Art and Science of Storytelling 16:00 E – Easy to Find, Work With, and Book 19:45 V – The Value You Bring 20:39 The Danger of Ego in Speaking 22:48 Bad Behavior Story from the Speaking Circuit 23:12 Where to Find the Book and More from MariaLinkedInFollow Maria Franzoni on LinkedIn Follow Justin Campbell on LinkedIn

ICYMI This week's Black Bookers with David Fowler

Invité: Alexandre Brengues -   Fondateur Wild Marketer - B2B SaaS Messaging | Copywriting Landing Page & Outbound Dans cet épisode, je discute avec Alexandre Brengues, fondateur de Wild Marketer, expert en messaging B2B. Nous analysons l'évolution de l'outbound marketing et les défis à venir en 2025, notamment à cause des strictes réglementations de filtrage et de l'impact croissant de l'intelligence artificielle. Alexandre souligne l'importance de la personnalisation des messages pour se démarquer face à des prospects de plus en plus exigeants. Nous décryptons les nouvelles stratégies à adopter, comme l'identification des signaux contextuels et l'intégration de plusieurs interlocuteurs pour enrichir le message. L'épisode met en avant la nécessité d'offrir de la valeur à chaque interaction, transformant ainsi les pratiques commerciales vers un échange plus consultatif et centré sur le client.Au menu de cette conversation entre Alexandre et Mony :0:04 Introduction1:16 La Brique Prospection4:22 Evolution de l'Outbound en 20256:33 Pratiques Outbound à Éviter8:28 Notions de Timing et Pertinence10:16 Approche Consultative en Vente13:02 Signaux de Prospection à Identifier20:27 Importance de la Personnalisation27:15 Approches Directes vs Consultatives32:18 Stratégies pour Bookers de Démo40:28 Offres et Freebies en Prospection42:23 Conclusion et Ressources SupplémentairesRéférences :LinkedIn d'Alexandrehttps://www.linkedin.com/in/alexandre-brengues/Site Wild Marketer:https://www.wildmarketer.co/ Newsletter Wildmarketerhttps://www.wildmarketer.co/newsletter– ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠.Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

Send us a textWe taste Booker's Jerry's Batch, honor Jerry Dalton's legacy, and tell the story of how a painting, a vintage serial number, and a shared hunt formed our friendship. The pour leads to a rare perfect score as we break down vanilla glaze, caramel apple notes, and a finish that glows more than it burns.• why Jerry Dalton matters to Beam's lineage • nine-warehouse blend and what 11.1% signals • uncut, unfiltered texture vs ethanol bite • vanilla frosting, caramel, tart apple, soft peanut • rating system and the 19/18 first for our show • availability, pricing chatter, and shop shoutouts • upcoming Garrison Brothers guest and schedule • private select pre-sale details and holiday plans • member perks, where to listen, and community asksMake sure that whatever medium you're following and listening to, leave good feedback for us, leave us a good rating, give us some five stars. Make sure that you subscribe, but also become a member. Our Maker's Mark private select is available for pre-sale—ask to join the pre-sale group.A bottle, a painting, and a friendship walk into a bourbon festival—what came out the other side just made our show's history. We're pouring Booker's Jerry's Batch and raising a glass to Jerry Dalton, the chemist-turned-master distiller whose quiet influence shaped the way Beam thinks about maturation, blending, and consistency. This release leans into nine warehouses and seven production dates to build a profile that somehow hits high-proof power and easy-drinking sweetness at the same time.We talk through the nose—vanilla bean, butterscotch, a flicker of char and that signature peanut—then dive into a palate that surprised us: vanilla glaze, thick caramel, and a tart green-apple spark that keeps everything bright. The body coats without crowding, the ethanol stays in check, and the finish trades harsh burn for a warm, caramel-vanilla glow that lingers. If you've chased batches like Kitchen Table or On the Rocks, this one keeps the Booker's soul while dialing up approachability. If you're new to uncut, unfiltered bourbon, Jerry's Batch is a welcoming first step at 124.7 proof.Along the way, we revisit the origin of our show's bond—an art piece signed by Fred and Freddie Noe and a vintage serial number that kicked off years of tasting together—and we unpack how warehouse microclimates, proof, and texture shape flavor. We also share availability and pricing anecdotes, shout out a stellar local retailer, and preview an upcoming conversation with Garrison Brothers, plus our end-of-year plans and private select pre-sale.Pour a glass and taste with us. If this breakdown hits, follow the show, leave a five-star rating, share it with a friend who loves barrel-proof bourbon, and tell us what you're getting on the finish. Subscribe so you don't miss the Garrison Brothers guest and our bourbon-of-the-year showdown. Cheers.If You Have Gohsts voice over Whiskey Thief Add for SOFLSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/

ICYMI This week's Black Bookers with David Fowler

Taking a look at some dudes who could have things break their way over the offseason. 

Send us a textWe explore Booker's Reserve 2025, a groundbreaking bourbon finished in tequila barrels that creates a unique flavor experience unlike any previous Booker's release.• First-ever finished Booker's bourbon and first tequila finish in the Beam portfolio• Barrels traveled from Kentucky to Mexico and back, creating a global whiskey story• Aged 8 years, 10 months, 11 days at 123.3 proof (61.65% ABV)• Brown wax seal pays homage to early Booker's releases• Freddie Noe's innovative approach honors grandfather Booker's experimental spirit• Tasting reveals complex notes of caramel, vanilla, Mexican spice, and subtle agave influence• Scores an impressive 17.5/18 on our Old Louisville Barrel Bottle Breakdown rating system• Drinks remarkably smooth despite high proof, making it an ideal fireside sipper• The finish features a lasting warmth with evolving flavors that continue to developVisit www.scotchybourbonboys.com for all things Scotchy Bourbon Boys, including Glencairn glasses and t-shirts. Remember, good bourbon equals good friends and good times. Drink responsibly and don't drink and drive. Live your life uncut and unfiltered.Bourbon innovation meets tequila tradition in our exploration of Booker's Reserve 2025 – a groundbreaking release that takes Booker's barrels on an international journey before creating something truly spectacular.This unique expression began with Booker's 30th Anniversary barrels that traveled to Jalisco, Mexico, where the Camarena family used them to age El Tesoro tequila. When those same barrels returned to Kentucky, they carried rich agave notes that would transform a special batch of Booker's bourbon during a 2-3 month finishing period. The result? A first-ever finished Booker's that bridges Kentucky tradition with Mexican craftsmanship.Our tasting reveals a masterful balance of bourbon character and tequila influence. At 123.3 proof, this 8-year, 10-month bourbon delivers waves of caramel, vanilla, and baking spices complemented by subtle agave brightness. What's most remarkable is how approachable it remains despite its strength – the perfect fireside companion for winter evenings. The distinctive brown wax seal (rather than traditional black) visually connects this innovative expression to early Booker's releases.Freddie Noe has established the Reserve series as his playground while honoring his grandfather's experimental spirit. As Freddie notes, Booker "was never not exploring" and would eagerly share his tinkering with friends and family. This philosophy lives on in a bourbon that scored an impressive 17.5/18 on our rating scale, making it a must-have for collectors and enthusiasts alike.Whether you're a longtime Booker's fan or exploring premium bourbon for the first time, this release demonstrates how thoughtful barrel finishing can add fascinating dimensions to an already exceptional whiskey. Get your bottle while supplies last, and experience what happens when Kentucky tradition meets Mexican craftsmanship in a glass. Add for SOFL If You Have GohstsSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/

Helping Senator Booker shave his beard. How people like Ilhan Omar make so much money when they make it to the halls of congress. Where are the camps the communists said would start springing up if Trump was elected. Communists lie all the time because they must. Medal of Honor Robert L Howard. Follow The Jesse Kelly Show on YouTube: https://www.youtube.com/@TheJesseKellyShowSee omnystudio.com/listener for privacy information.

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This podcast we smoke Tatuaje TAA 2023 Resrve, Drink Bookers Bourbon & take look at the coolest movie stars according to Ranker.com, along with our typical sophomoric behavior.   Follow @TheCigarDungeon  On twitter/Instagram/facebook

Chris TorresDirectorThe Marketing Coach & TourprenuerI started at 16 illustrating children's books and never looked back.After that, I spent years learning on the job—working in design studios and marketing agencies as an art-worker, designer, web developer, and eventually a marketing strategist.I didn't go to university. Truth is, I hated school. I was told I'd never amount to much. That doubt didn't discourage me—it fuelled me. I've spent my whole career proving people wrong, building a path on grit, self-teaching, and real-world results.In 2008, I launched a marketing agency from scratch and built it into a global force, working with travel brands and service-based businesses in over 50+ countries. The Tourism Marketing Agency still thrives today.A huge middle finger to all those teachers that did not believe in me.Along the way, I've helped launch products, crack new markets, and grow small, local businesses into major players. My approach blends storytelling with data, creativity with clarity—making sure your marketing connects emotionally and converts commercially.You won't get recycled “funnel hacks” or empty jargon here. What I offer is real-world strategy that delivers. That's how we helped Gray Line Iceland generate €2M+ in direct bookings. Overland Ireland? Another €2M and a 6000% ROI. And in the wilds of Alaska, a remote operator saw a 463% sales increase year-on-year using the same methods.My deep sector knowledge, especially in travel and tourism, comes from nearly two decades of hands-on work. Tour operators, DMCs, travel tech firms, hotels—I've helped them all refine their messaging, attract the right customers, and grow sustainably.I'm also part-owner of Tourpreneur, the global community of nearly 20,000 tour operators. I contribute regularly to the podcast and help lead the charge on educational content, mentorship, and strategy guidance for operators looking to level up. Whether it's through speaking, writing, or behind-the-scenes coaching, my goal is always to help people in this industry thrive.I also wrote the book How to Turn Your Online Lookers into Bookers, with a follow-up now published: Lookers into Bookers: The Tourism Marketing Blueprint. I speak at tourism events worldwide, running practical workshops that give attendees tools they can use the next day.summaryIn this episode, Jason Elkins interviews Chris Torres, a marketing coach specializing in the tourism industry. They discuss the importance of direct bookings for tour operators, the journey of Chris from art to marketing, and the significance of storytelling in tourism. Chris shares insights on building trust through personal connections, the role of video content, and the impact of reviews and social proof. They also explore the future of marketing with AI, the importance of community support, and advice for aspiring tour operators. Chris introduces his Strategy Builder tool, designed to help operators create effective marketing strategies.takeawaysChris Torres emphasizes the importance of direct bookings for tour operators.The journey into marketing often starts from a creative background.Niche focus can lead to greater success in the tourism industry.Delegation is key for tour operators to focus on what they love.Understanding the needs of tour operators is crucial for effective marketing.Storytelling enhances the customer experience in tourism.Video content is a powerful tool for engagement. Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Send us a textA backyard pond, fresh catfish, and bourbon that tastes like pomegranate? The latest Booker's release "By the Pond Batch" delivers an unexpected twist in the iconic barrel-strength bourbon lineup.Picking up this treasure at the Jim Beam distillery during a bourbon-packed Kentucky weekend, I couldn't wait to crack open batch 2025-02 and share my thoughts. Coming in at a robust 126.5 proof and aged 7 years, 1 month, and 20 days, this release honors the special place where Fred Noe's father would spend peaceful Kentucky afternoons - his beloved backyard pond where he raised catfish and bluegills for family suppers.What makes this batch truly remarkable is its deceptive simplicity. The nose offers familiar vanilla, oak, and classic Beam peanut notes, but doesn't hint at the flavor explosion waiting on your palate. The first sip delivers an immediate butterscotch sweetness that transforms into leather before finishing with what can only be described as pomegranate - a tasting note I've never encountered in bourbon before. Complex, surprising, and utterly delicious, this isn't your average Booker's release.The bottle earns a solid 15/18 on our Old Louisville Barrel Bottle Breakdown scale, with perfect scores for body and finish. While the retail price remains around $99, the experience is priceless for true bourbon enthusiasts. If you're lucky enough to find a bottle, grab it immediately - this special batch won't sit on shelves long.Whether you're a longtime Booker's collector or new to barrel-strength bourbon, "By the Pond Batch" demonstrates why this expression remains the gold standard for uncut, unfiltered whiskey. Have you tried it yet? Let us know what unexpected flavors you discovered in your glass!Fred Noe's second Booker's release of 2025, "By the Pond Batch," pays tribute to his father's beloved backyard pond where Booker found peace while raising catfish and bluegills for family suppers.• Booker's 2025-02 "By the Pond Batch" comes in at 126.5 proof, aged 7 years, 1 month, 20 days• Jim Beam's traditional mash bill of 77% corn, 13% rye, and 10% malted barley• Barrels selected from 8 different warehouses to create a complex flavor profile• Master Distiller Fred Noe was inspired by his father's pond, which evolved from a fishing spot to a place of reflection• Tasting notes include butterscotch sweetness, leather middle, and a unique pomegranate finish• Barrels were selected during an unusually wet spring in Kentucky with record rainfall• The bottle received a 15/18 on the Old Louisville Barrel Bottle Breakdown scaleLive your life uncut and unfiltered, remember to drink responsibly, and never drink and drive. Add for SOFL If You Have GohstsSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/

start set the show00:06:00 Start of Vegas Summer League00:09:00 WNBA news and notesValkyries top FeverAlyssa Thomas MVPAngle Reese's impressive week00:25:00 Teresa WalkerScariest fanbases in sportsJahmai Mashack's Summer LeagueBig contracts in the NBA00:53:00 Sonic Grizzlies mailbag question of the week: Who do you think are the wings that will see the most minutes for the Grizzlies this year?00:57:00 DRAFT: Things we'd spend $200 to see/do01:23:00 Jessica's 'F1: The Movie' breakdown

Welcome back to this episode of the Craft & Puro Podcast. New format in full effect and getting better. Slight mic issue jump 15 seconds ahead and we are full bore! We fire up a few year old sampler that ended up becoming a fantastic cigar for EPC. Paired pool side with Bookers 2025-02 and the new Wild Turkey 8yr. We catch up and enjoy a great day of cigars, banter and fun. Sit back, relax and grab yourself a libation and a cigar and enjoy this episode! Downlaod the episode here https://www.buzzsprout.com/2514419/episodes/17467102 To support the show and to catch all the bonus content, head on over to www.patreon.com/craftandpuro. Enjoy this episode and Mahalo!

You're gonna be SHOCKED what it is and it just so happens to be Bookers favorite

In this episode, Anthony Thomas and Joseph Numbers dive into various topics including the impact of Canadian wildfires, the future of Triple H in WWE, and the upcoming Money in the Bank event. They discuss the dynamics within WWE's leadership, the potential shifts in wrestler contracts, and speculate on match outcomes for Money in the Bank. The episode also covers the latest in the wrestling industry with some candid thoughts on recent events and personalities.03:11 Business Talk and WWE Changes04:08 Vince McMahon's Stock Cash-In08:57 R-Truth's OnlyFans and Convention Signings16:58 Kevin Owens' Future and WWE Ambassadors24:37 Triple H's Role and WWE's Future40:26 The Role of Writers in Wrestling53:04 The Impact of Fan Reactions01:08:39 Stephanie McMahon's Podcast Guest01:15:23 Money in the Bank Preview01:15:56 Men's Championship Match Predictions01:17:39 El Grande Americano's Secret01:24:01 Women's Championship Match Predictions01:28:04 Becky Lynch's Last Chance Match01:34:51 Cody Rhodes and Jay Uso vs. John Cena and Logan Paul01:38:40 WWE vs. AEW Rivalry01:42:52 Concluding Thoughts and AnnouncementsBecome a supporter of this podcast: https://www.spreaker.com/podcast/wrestling-soup--1425249/support.

It's the most sacred of all weekends in the Maltyverse as the Malty Boyz™ descend upon the Malt Mansion. You heard that right, the Malty Boyz™, which means Michael's back! Yes! They're all here together for Batch 289. Alex curates an insane line-up for this batch where all the Malty Boyz™ are back together including a batch 1 Bookers and they tick another White Whale beer when they try Brandy Vanilla Dark Lord. In the Beer News, the Boyz discuss famed brewer and Beachwood Brewing owner Julian Shrago joining Urban Roots, the closing of a Netherlands Trappist brewery, watches made from beer barrels, a new batch of King Henry from Goose Island, and a Timberland collab with Pabst Blue Ribbon.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Ginny Yurich (​@1000hoursoutside​) drove 5 hours up the road from Michigan to Toronto to hang out with Leslie and me. We went for a walk outside (of course!) and recorded this podcast—our second outdoors podcast in a row after ​Nickisha The Dog Walker​! Why outside? I'm glad you asked! Ginny Yurich is the homeschooling mother of 5 (!) who has spirited a movement called ​1000 Hours Outside​. I like 1000 as you know! ​1000 Awesome Things​ was my first blog, ​1000 formative books​ is ... this entire podcast. So when 3 Bookers globally kept telling me to interview Ginny I looked her up and saw she was a fan of 1000 and I knew ... this was going to be good. And it was even better than I thought! Grab some headphones! Put on some shoes! Let's mutually peel ourselves off screens and scrolling and let's step into the sun, into the wind, into the air and talk about parenting pressures, raising a wild child, ​old dangerous playground equipment​, the benefits of spinning, why osteoporosis is a childhood disease, raising readers, and, of course, Ginny's 3 most formative books. Ginny is the bestselling author of '​1000 Hours Outside​,' '​Until The Streetlights Come On​,' and (out next week!) her brand-new book '​Homeschooling​' which has the catchy subtitle "You're doing it right just by doing it." I found her formative books truly fascinating and her work is heavily research-based which builds upon her Master's in Education and an almost endless reservoir of knowledge about raising enduringly popular and healthy children in today's cognitively-exhausting world.... I absolutely love Ginny Yurich! Open the door, hear the birds, and let's flip the page into Chapter 148 now...

Yael Van der Wouden's first novel The Safekeep is a twisted tale of desire, obsession and loss set in the post-war Netherlands. It was shortlisted for the 2024 Booker Prize, and now the 2025 Women's Prize for Fiction. 

Send us a textThis batch of Booker's, named "Barry's Batch" in honor of former Beam CEO Barry Berish, delivers a remarkably smooth drinking experience despite its 125.7 proof, with rich caramel, peanut butter, and warm spice notes creating a perfect fireside sipper.• First Booker's release of 2025 (Batch 2501) honoring Barry Berish, former Beam chairman who passed away in early 2024• Aged 7 years, 2 months, 4 days with barrels from five different warehouse locations• Classic Jim Beam mash bill: 77% corn, 13% rye, 10% malted barley• Exceptional caramel-forward aroma with notes of peanut butter on the nose• Drinks smoother than its 125.7 proof might suggest• Adding a few drops of water enhances the peanut butter fudge notes• Over ice brings out more graham cracker and reduces any mustiness• Our barrel bottle breakdown score: 15 out of 18 possible points• Available for approximately $100, making it a solid value for a premium limited release• Demonstrates Fred Noe's commitment to maintaining Booker's legacy and qualityRemember, as Booker always said, enjoy it "any damn way you please" – neat, with water, or over ice!The first Booker's release of 2025 pays heartfelt tribute to a bourbon legend who helped shape the industry as we know it today. Barry's Batch, named for former Beam chairman and CEO Barry Berish, celebrates a man who guided the company for over 40 years until his passing earlier this year.This exceptional batch delivers everything bourbon enthusiasts seek in a premium barrel-strength release. At 125.7 proof, you might expect an aggressive heat, but Barry's Batch surprises with remarkable approachability. The nose immediately captivates with rich caramel aromas complemented by hints of peanut butter and vanilla that promise a memorable tasting experience.The flavor journey begins with honey sweetness on the tongue, developing into luscious caramel mid-palate before revealing warming cinnamon and allspice notes. What truly distinguishes this batch is its perfect balance – delivering full-bodied intensity without overwhelming the palate. Following Booker's philosophy of drinking bourbon "any damn way you please," we explored it neat, with a few drops of water (which amplified delightful peanut butter fudge notes), and over ice (bringing forward subtle graham cracker flavors).Aged 7 years, 2 months, and 4 days, this release demonstrates the meticulous barrel selection process that has become a hallmark of the Booker's brand. The blend incorporates barrels from five different warehouse locations, creating a complexity that tells the story of Kentucky's unpredictable aging environment. Each sip offers a window into why Booker's remains one of the most sought-after limited releases in American whiskey.Whether you're a longtime Booker's enthusiast or new to barrel-strength bourbon, Barry's Batch represents a fitting tribute to both its namesake and the enduring legacy of the Beam family. Pour yourself a glass, raise it to Barry, and discover why this bourbon scored an impressive 15/18 on our scale. What memorable bourbon experience will you share with friends tonight?voice over Whiskey Thief If You Have Gohsts Add for SOFLSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/

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Remember way back in April of 2022 when we launched Episode 40: Write Your Own Booker's Story?  Well its time for part II!  If you're not familiar with Booker's, its a cask strength Bourbon from our friends over at Jim Beam.  Each expression is launched quarterly and newer bottles come in a wooden box with a small card with a written story that explains how they named the batch and what barrels make up the blend.  Now imagine if you could write your own story for a batch of Booker's - that's exactly what we do on this episode.   Grab a pour and get ready for the chaos!  Write Your Own Booker's Story is a fan favorite and our favorite too!  We had so much fun writing not one, not two, but three Booker's stories as Mike, Devin, and even Katie Mitchell join in on the fun.  At the end of the episode we review a reaaaaaallllyyy special Booker's batch that means the world to us.  We certainly poke fun of Booker's on the show, but absolutely love the brand and the whiskies in the Jim Beam portfolio.  Go get some Booker's Bourbon!Cheers!  Support the show

Is every wrestling booker doomed to repeat history? Find out in this must-watch analysis of the ugly truth behind wrestling's creative minds!ENJOY!Follow us on Twitter:@GMorgan04@WhatCultureWWEFor more awesome content, check out: whatculture.com/wwe Hosted on Acast. See acast.com/privacy for more information.

On this week's The Last Drop, JB & That Guy Yoon kick off the new month with whiskey week. Show opens up telling some stories of the old days & how it's our 10 years of knowing each other. JB opens a bottle of the newly limited release Bookers Reserve 2024. Yoon brings out the old Boss Hog for us to revisit & we still hate it. As always, sit back, turn your headphones up, don't stop, keep pouring & your balls will thank us. Head over to https://www.manscaped.com/ & use promo code at checkout 'TheLastDrop' to receive 20% off on all your purchases.  #Sponsored #ad

Episode 132.2: New Year Terror, Medal of Freedom, Human Centipede, Motorcycle Failure, Riding Bitch, Smoking Pipe, and Bookers Master Distillers

On this episode, Tyler, Dude, JD, and Jason sit down to to drink through all the Bookers offerings from 2024.  We even crack into an international 2015 Travel Bookers at the end. Tune in for all the fun.… on this episode of, The Bourbon Hunters. Do you like buying bourbon gear?  Check out our website at https://www.bourbonhunters.com where you can do both with our latest bourbon shirts and our Bourbon Hunter Kenzie Drams. --Tags-- #punkrockandcocktails #thebourbonenthusiast #bourbonhunters #bourbonlover #breakingbourbon #bourbondrinkers #bourbonporn #kentuckystraightbourbon #kentuckybourbon #thebourbonalliance #bourbon #bourbonlife #bourbonlifestyle #bourbonenthusiast #bourbonwhiskey  #bourboncountry #deckpour #bourbongram #instabourbon #yourbourbonyourway #yourbourbonroad #blantons #pappyvanwinkle #vodkasucks #bourbonpodcast #columbuspodcast #bourbonneat #smokewagonbourbon #woodinvillewhiskey   -- Tags -- the bourbon enthusiast  bourbon hunters  bourbon lover  breaking bourbon  bourbon drinkers  bourbon porn  kentucky straight bourbon  kentucky bourbon  the bourbon alliance  bourbon  bourbon life  bourbon lifestyle  bourbon enthusiast

Send us a textJoin the boys as we come up with our Bourbon of The Year, and we celebrate a year of incredible growth, engaging with millions on YouTube and thousands on our podcast, and unveil our top five bourbon favorites of the year. Anticipation builds for our annual Christmas party at Gervasi Vineyards featuring master distiller Shea Pridemore—get ready for an evening filled with community spirit and exceptional bourbon.Join us for a spirited discussion that takes you through a whirlwind of bourbon tasting and selection, highlighting standout bottles like Larceny Barrel Proof C924 and Old Fitzgerald's 13-year. We share moments of humor as we navigate the colorful world of whiskey flavor rankings, debating hues like gold and green that bring laughter and surprises. Get a taste of our playful banter as we tussle over favorites and the challenges of acquiring rare blends. Whether you're a seasoned bourbon aficionado or a curious newcomer, this episode promises insights and laughs that make the pursuit of fine whiskey truly worthwhile. ad for Rosewood bourbonSupport the showhttps://www.scotchybourbonboys.com

Send us a textHave you ever imagined bottling your own bourbon straight from the barrel, capturing the essence of Kentucky's rich whiskey tradition in a single, unforgettable moment? Join us on a spirited adventure as we spotlight the extraordinary experiences offered by Whiskey Thief Distilling Company, where you can do just that in Frankfort and NULU, Kentucky. We'll celebrate the artistry of whiskey tasting while emphasizing the importance of responsible drinking, especially during festive times like New Year's. Reflecting on a year filled with vibrant gatherings, we fondly recall our Christmas party at Gervasi Vineyards, surrounded by friends from Kentucky and South Carolina, and the joy of shared moments that warm the soul.The excitement continues with bourbon-themed escapades that include a unique visit to Cleveland on the Rocks and River Root. There, a thrilling barrel-thieving tour with Thomas set the stage for the announcement of Jimmy's Batch as our Bookers of the Year. Our festive season was marked by a lively holiday podcast, where we narrowed down our bourbons of the year and enjoyed unforgettable experiences like a Winking Lizard lunch and a distillery tour with master distiller Shea Pride Moore. Amid the laughter, a humorous mishap at Maker's Mark reminds us that even the best-laid plans can lead to delightful surprises, echoing a scene from a beloved holiday movie.Our journey wraps up with a whirlwind tour of bourbon festivals and barrel-picking trips, featuring collaborations with distilleries like Starlight and Bluegrass. With our exclusive picks from the Spirit of French Lick spotlighted as perfect holiday gifts, we look forward to 2025 with anticipation. The Scotchie Bourbon Boys express heartfelt gratitude to our growing community of listeners and followers, celebrating milestones across social media platforms. As we toast to a future filled with good bourbon and great friendships, let's continue to enjoy life's moments responsibly, living uncut and unfiltered. Here's to the adventures ahead and the friends who make them unforgettable! ad for Rosewood bourbonSupport the showhttps://www.scotchybourbonboys.com

Send us a text ad for Rosewood bourbonSupport the showhttps://www.scotchybourbonboys.com

Send us a textWhat happens when a beloved bourbon hits the shelves but doesn't quite grab collectors' attention? Join me as I explore this mystery surrounding Heaven Hill's new grain-to-glass Kentucky straight wheated bourbon whiskey. With its distinctive mash bill and powerful proof, it's an experience waiting to be unlocked. Not only do I dish out the latest on this under-the-radar gem, but I also reflect on the memorable moments and camaraderie that define our Scotchy Bourbon Boys gatherings, like the much-anticipated Bookers podcast and our festive Christmas party.The bourbon industry is as much about personal connections as it is about spirits. Through heartfelt stories, I salute industry stalwarts like Gregg Snyder and Alan Bishop, whose departures have left a significant impact on their brands and my own journey. While their exits are bittersweet, their legacy of friendship and dedication continues to inspire. I also share a detailed review of a Kentucky straight wheated bourbon that deserves the spotlight and celebrate the camaraderie bourbon brings, echoing the legacy of figures like Jimmy Russell and Booker Noe.Amidst the changing tides of the whiskey world, my passion for bourbon hunting remains unshaken. Learn from Super Nash, who taught me the art of building respectful relationships with local liquor store staff, a vital skill for securing elusive bottles. As I recount the joy of bourbon hunting adventures, from early morning stakeouts to vibrant Super Saturday events in Ohio, the thrill of the hunt is palpable. These experiences are about more than just acquiring rare bottles; they're about forging friendships and creating memories that outlast any whiskey. ad for Rosewood bourbonSupport the showhttps://www.scotchybourbonboys.com

Send us a textWhat if you could combine the thrilling world of football with the rich traditions of bourbon? This episode takes you on an unforgettable journey that begins at the Whiskey Thief Distilling Company, where farm-to-glass adventures await in Frankfort, Kentucky, and New Luton. Relive the excitement of a Packers game at Lambeau Field, where the struggle of finding the perfect jersey was overshadowed by the electric game-day atmosphere and the warmth of good friends. As the holiday season approaches, we highlight the joy of crafting bourbon balls and celebrating Thanksgiving with family, blending the passion for football and bourbon in a heartwarming tale of camaraderie.Celebrate the legends who transformed the bourbon industry, from Elmer T. Lee to Booker Noe and the iconic Jimmy Russell. Discover the rich history and deep bonds that have defined this community, as we explore the latest Booker's Batch 24.04, affectionately known as Jimmy's Batch. Personal stories of mentorship and friendship, like the one between Fred Noe and Jimmy Russell, illustrate the spirit of cooperation and trust that fuels the industry's success. Join us as we honor Jimmy Russell's enduring contributions and the heartfelt connections that keep the bourbon world thriving.Raise a glass in tribute with us as we savor the unique flavors of Booker's Bourbon, from its rich amber hue to the distinct taste of sour apple and brown spices. We remember a dear friend with a toast, underscoring bourbon's role in both celebration and solace. Exciting updates await as we announce upcoming events, including our third annual Wild Turkey podcast. Get ready for a night of tasting and discussion dedicated to the Jimmy Russell 70th anniversary wild turkey bottle. Embrace the spirit of adventure and camaraderie that defines the world of bourbon, and remember to enjoy responsibly. ad for Rosewood bourbonSupport the showhttps://www.scotchybourbonboys.com

The Phoenix Suns and Devin Booker go hand-in-hand. The 2024-25 NBA Season will mark Bookers 10th year as a Phoenix Suns and on today's PHNX Suns Podcast we'll take a trip down memory lane to talk about all the milestones and moments that have made Book into the player he is today. We'll have discuss how he can take yet another step forward in his 10th year in the NBA. Join us for the latest around the team and don't forget to follow the show on social @PHNX_Suns.An ALLCITY Network ProductionSUBSCRIBE to our YouTube: https://bit.ly/phnx_youtubeALL THINGS PHNX: http://linktr.ee/phnxsportsMERCH https://store.allcitynetwork.com/collections/phnx-lockerALLCITY Network, Inc. aka PHNX and PHNX Sports is in no way affiliated with or endorsed by the City of PhoenixPHNX Events: Get your tickets to PHNX events and takeovers here: https://gophnx.com/events/bet365: https://www.bet365.com/olp/open-account?affiliate=365_03330244 Use the code PHNX365 to sign up, deposit $10 and choose your offer!Disclaimer: Must be 21+ and physically located in AZ.  If you or someone you know has a gambling problem and wants help, call 1-800-NEXT-STEP, text NEXTSTEP to 53342 or visit https://problemgambling.az.gov/Empire Today: Schedule a free in-home estimate today! All listeners can receive a $350 OFF discount when they use the promo code PHNX. Restrictions apply. See https://empiretoday.com/phnx for details. Bluechew: Try BlueChew FREE when you use our promo code ALLCITY at checkout--just pay $5 shipping. That's https://bluechew.com promo code ALLCITY to receive your first month FREE. Visit for more details and important safety information, and we thank BlueChew for sponsoring the podcast. Circle K: Join Inner Circle for free by downloading the Circle K app today! Head to https://www.circlek.com/store-locator to find Circle Ks near you! Zbiotics: Go to https://zbiotics.com/phnxsuns to get 15% off your first order when you use PHNXSUNS at checkout. Pre-Alcohol is backed with 100% money back guarantee so if you're unsatisfied for any reason, they'll refund your money, no questions asked. Gametime: Download the Gametime app, create an account, and use code PHNX for $20 off your first purchase. Terms apply. Branded Bills: Use code PHNX at https://www.brandedbills.com/ for 20% off your first order!Shady Rays: Exclusively for our listeners, Shady Rays is giving out their best deal of the season. Head to https://shadyrays.com and use code: PHNX for 35% off polarized sunglasses. Try for yourself the shades rated 5 stars by over 300,000 people.Check out FOCO merch and collectibles and use promo code “PHNX10” for 10% off your order on all non Pre Order items.Rugged Road: Gear up for your next adventure with Rugged Road Coolers - Your ultimate outdoor companion! Head to http://ruggedroadoutdoors.pxf.io/ALLCITY and use code PHNX for 10% off!Get 10 FREE meals at https://hellofresh.com/freesuns. Applied across 7 boxes, new subscribers only, varies by plan.When you shop through links in the description, we may earn affiliate commissions. Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. #KevinDurant #Durant #KD #DevinBooker #Booker #Book #BradleyBeal #Beal #PhoenixSuns #Phoenix #NBA #basketball #Big3 #hoops #sports #BolBol #GraysonAllen #JusufNurkic 

  If you ever wondered if Booker's was capable of releasing a "next level" bourbon, you can wonder no more...this is it. It's a blend of 8 different bourbons from 8 different warehouses ranging from 8yrs old to 14 years old, taken from the middle cut of the warehouse and bottled at cask strength, with no filtration. Brown sugar and dark cherry on the nose with the deepest, sweetest caramel and vanilla notes I've ever tasted in a Beam release...candy, candy, candy, with just a touch of spice on the finish. I thought the Birthday Bourbon and Russell's Reserve 15 couldn't be beat this year. I think this just beat it!

This week Jim and Todd dive into four bottles of Bookers which released between 2016 and 2024. In this deeep dive we explore the varied profiles and great richness of the Booker's expression. Listen in to find out which release takes the prize. Be sure to check out our private Facebook group, "The Bourbon Roadies" for a great group of bourbon loving people. You will be welcomed with open arms!

We're back with another Hot Breath! Live answering all of your comedy questions. Don't forget to join our email list for reminders of future livestreams!Join the joke writing workshop: https://tidycal.com/byarsjoel/jokeworkshopJoin our email list here: https://hotbreathpodcast.com/vipCheck out Leah Rudick's interview here: https://hotbreath.captivate.fm/episode/leah-rudick-social-media-masterclass-how-to-post-consistently-generating-viral-ideas-and-getting-millions-of-followers-comedy-podcastJoin our Facebook group: https://www.facebook.com/groups/HotBreathComedyNetwork/Join our Patreon: http://patreon.com/hotbreathpodSubscribe to our YouTube channel here: https://youtube.com/hotbreathpod?sub_confirmation=1Check out our classes and workshops here: https://hotbreathmedia.com

In this episode of Healthy Mind, Healthy Life, Avik welcomes media expert Mitch Carson, who has mentored CEOs, bestselling authors, and world-renowned speakers, helping them share their messages on an international stage. Mitch reveals his secrets to crafting winning media proposals that capture the attention of media bookers. Whether you're an entrepreneur, author, speaker, or coach, this episode is packed with actionable insights on using media calendars, leveraging holidays, and staying relevant in today's fast-paced media landscape. Tune in to elevate your media game and get your voice heard!