OFFBounds - #1 Podcast for Commerce Leaders

In this episode of OFFBounds, I sit down with Tarek Müller, Co-Founder and Co-CEO of About You, to unpack how he built one of Europe's most innovative fashion-tech companies from the ground up. From early bets on mobile and influencer marketing to launching a hybrid model that combines retail and enterprise software, Tarek shares the strategies behind About You's $2B success, the tech powering 200+ online stores, their approach to AI and personalization, and why the upcoming merger with Zalando could reshape the future of online fashion in Europe. ----Sponsored by VTEX

In this special episode of OFFBounds, Paula Macaggi invites you to Singapore for NRF APAC 2025, the region's biggest retail event, to explore why Asia-Pacific is the most powerful engine of global retail growth. With 60% of the world's population and 3.49 billion people expected to join the middle class by 2030, APAC is transforming how the world shops. Paula is joined by Ryf Quail, Managing Director of Comexposium, and David Mann, Chief Economist APAC at Mastercard, to unpack the region's complexity, economic resilience, and the retail innovation emerging from markets like Indonesia, the Philippines, Thailand, and India. From geopolitical shifts to the rise of cross-border marketplaces, this episode is a must-listen for anyone looking to understand where retail is headed next.Don't forget to follow us on LinkedIn so you don't miss our coverage of NRF APAC 2025!

In this episode, Paula sits down with Mike Dupuis, Chief Digital Officer at Catalyst Brands (Aéropostale, Nautica, Lucky Brand, Brooks Brothers, Eddie Bauer, and JCPenney), to explore the art of digital transformation at scale. We discuss the evolution from 2 brands to 1,700+ stores, the challenge of building unified tech and data platforms, and the critical balance between building and farming brand equity. Mike also shares his insights on AI in retail, from early adoption to automation, and why mastering data will define the winners of the next retail wave. Whether you're leading a legacy brand or scaling a startup, this conversation is a must-listen for anyone invested in the future of commerce. ----Sponsored by VTEX

Join me as I sit down with Paul Porter, Global Chief Experience Officer at Hamleys, the world's oldest and most iconic toy retailer, for a deep dive into the art of creating unforgettable in-store experiences. In this episode, we discuss how Hamleys has captivated generations of shoppers for 265 years, the magic behind its seven floors on London's Regent Street, and the power of play in a digital world. Learn how Hamleys scales joy across 200 stores in 17 markets, why emotion and storytelling still beat one-click convenience, and what the future of experiential retail looks like. If you're passionate about customer experience and retail innovation, this one's for you.

Shoptalk Europe - https://shoptalkeurope.comOFFBounds listeners can get a discount using the codes below:

In this special episode recorded in London, bestselling author and retail leader Ron Thurston joins Paula Macaggi to launch his new book Human Pride—a bold call to embrace what makes us human in an age dominated by AI. They discuss how frontline retail, purpose-driven leadership, and personal pride are the real future-proofing tools in a changing job market. From multigenerational teams to algorithmic interviews, this episode is a masterclass in leading with heart and thriving in the digital era.You can buy your copy here! ----Sponsored by VTEX

VTEX: https://vtex.com---Step inside the yellow-bag world of Selfridges as host Paula Macaggi sits down with CTO Ross Beaumont to reveal how a 1906 department store stays at the cutting edge of luxury retail: from “Selfridges Unlocked” keys that trade spend for once-in-a-lifetime experiences, to ReSelfridges buy-back tech fuelling a circular economy, to AI that augments—never replaces—the human touch that turns shoppers into “Very Selfridges People.” Ross lifts the curtain on juggling million-square-foot store ops with next-day delivery, building product-led teams that fail fast but protect customer data, and he explains why he believes Selfridges is less a shop than a cultural destination. Tune in for candid leadership lessons, backstage innovation stories, and proof that confetti cannons, skateboard parks, and Rihanna collabs coexist with rock-solid engineering.

VTEX: https://vtex.com---In this episode, I sit down with Lindsay Haselhurst, Chief Operating Officer at Currys, to unpack what it really takes to lead transformation at scale in one of the UK's largest retailers. From navigating Brexit and pandemic-era supply chain chaos to pioneering innovation in re-commerce, 3D printing, and customer-centric operations, Lindsay shares a masterclass in operational excellence and people-first leadership. We dive into how Currys is building a culture of high performance and continuous improvement, why Right First Time is more than just a KPI, and how profit and purpose can (and must) go hand in hand. If you love a good leadership lesson, this episode is unmissable.Lindsay will be speaking at Shoptalk Europe, our partner for this Europe's Retail Evolution series, and you can get discounted tickets on the links below:

VTEX: https://vtex.com---What does it take to digitally transform a £13B retail giant across eight countries and nearly 2,000 stores? In this episode, I sit down with Christopher Blatchford, Global CTO of Kingfisher PLC — the company behind B&Q, Screwfix, Castorama, and more — to unpack the tech strategy powering one of Europe's biggest home improvement groups. We dive into why modularity (not just microservices) is the real key to agility, how to scale innovation across diverse banners, and what “do it for me” means for the future of DIY. Chris also shares a powerful take on the business case for DEI, and why backing down on it is simply weak.Subscribe to our newsletter!✨ Thanks to VTEX for powering this episode — VTEX is the enterprise platform trusted by bold CIOs and CEOs to slash TCO by 50% and scale fast. Trusted by global leaders such as Carrefour, Walmart, and Cencosud, VTEX is the go-to choice for bold CIOs and CEOs who demand excellence. Discover how VTEX can elevate your business today—visit VTEX.com

VTEX: https://vtex.com---What does it really take to build innovation that scales inside a legacy business? In this episode, Benjamin Thompson, Head of Global Insights & Strategic Partnerships at Endeavour Group, shares how one of Australia's largest drinks and hospitality companies stays ahead by blending strategic foresight with cultural transformation. From global tech scouting to the real reasons digital transformation fails, Benjamin unpacks the mindset shifts, leadership dynamics, and operational models that separate innovation theater from meaningful impact. If you're leading change in a complex organization, this conversation is your blueprint.Subscribe to our newsletter!✨ Thanks to VTEX for powering this episode — VTEX is the enterprise platform trusted by bold CIOs and CEOs to slash TCO by 50% and scale fast. Trusted by global leaders such as Carrefour, Walmart, and Cencosud, VTEX is the go-to choice for bold CIOs and CEOs who demand excellence. Discover how VTEX can elevate your business today—visit VTEX.com00:00 Introduction to VTEX 01:30 Understanding Endeavour Group's Unique Market Position04:10 The Role of Global Insights and Strategic Partnerships08:30 Innovative Problem Solving in Retail12:13 The Journey of Digital Transformation16:30 Navigating the Future of Technology in Retail19:57 The Reality of AI and Emerging Technologies23:30 Leadership in Digital Transformation26:03 Choosing the Right Technology Partners29:53 Advice for Fostering Continuous Innovation

VTEX: https://vtex.com---Mirko Saul, Senior Vice President of Innovation at Schwarz Digital, joins Paula Macaggi to share how Schwarz Group — the parent company of Lidl and Kaufland — drives innovation at a massive scale. From testing the cutting-edge tech in lab stores to building their own cloud and AI infrastructure, Mirko reveals how the group balances speed, sovereignty, and scalability across 14,000 stores in 30 countries. They dive into the realities of AI, robotics, digital twins, and why startups often underestimate what it takes to work with a global retailer. This is a masterclass in practical, no-fluff innovation.✨ Thanks to VTEX for powering this episode — VTEX is the enterprise platform trusted by bold CIOs and CEOs to slash TCO by 50% and scale fast. Trusted by global leaders such as Carrefour, Walmart, and Cencosud, VTEX is the go-to choice for bold CIOs and CEOs who demand excellence. Discover how VTEX can elevate your business today—visit VTEX.com

Although Co-op entered the ecommerce space later than most, launching its online presence only in 2019, the company rapidly distinguished itself through quick commerce. Today, Co-op delivers an impressive 500,000 online grocery orders weekly, and its loyalty membership has surged by 50%. In this episode, Chris Conway, Managing Director of Ecommerce at Co-op, shares how leveraging existing convenience stores, strategic partnerships with Deliveroo and Uber Eats, and experimenting with autonomous robot deliveries have enabled Co-op to scale quickly and efficiently. He also discusses the future of grocery ecommerce, sustainability in retail operations, and why rethinking traditional models was crucial to their success.Chris will be speaking at Shoptalk Europe, and you can get discounted tickets on the links below:

In this episode 4th episode of our Europe's Retail Evolution series in partnership with Shoptalk Europe, Paula Macaggi sits down with Christian Raveaux, Head of Retail Media Connect at Rewe Group, to unpack the rapidly evolving world of retail media. Christian reveals how Rewe is blending digital and in-store advertising, harnessing first-party data, and executing innovative campaigns—like weather-responsive ads—to drive real sales growth. He also shares insights into overcoming internal challenges, building strong industry partnerships, and where he sees retail media heading in the next few years.Christian will be speaking at Shoptalk Europe, and you can get discounted tickets on the links below:

In this episode of the OFFBounds, you will meet Javier Figar de Lacalle, Chief Retail Officer of Tendam, one of Spain's largest fashion groups. Javier discusses how technology is empowering frontline employees to provide exceptional customer experiences while driving operational efficiency across Tendam's global retail network. From the implementation of RFID and clienteling platforms to the evolution of stores into omnichannel hubs, Javier shares how these innovations are transforming the retail landscape. Tune in to hear about the challenges and strategies behind driving digital transformation, empowering teams, and shaping the future of physical stores.Javier will be speaking at Shoptalk Europe, our partner for this Europe's Retail Evolution series, and you can get discounted tickets on the links below:

In this episode of our Europe's Retail Evolution Series in partnership with Shoptalk Europe, I sat down with Katya Denike, Chief Product Officer at Holland & Barrett. She shares many insights on leading digital transformation within a 150-year-old legacy brand. We explore the true challenge of aligning teams, breaking old habits, and shifting mindsets to build a product-driven culture. Katya highlights the importance of authenticity in leadership, embracing informality, and the continuous need for unlearning outdated practices to foster real innovation.Katya will be on the stage at Shoptalk Europe, which will happen in Barcelona from June 2nd to 4th.OFFBounds listeners get discounted tickets on the links below:

This is the first episode of our Europe's Retail Evolution series with Shoptalk Europe, and I sat down with Arianne Parisi, Chief Digital Officer at JD Sports, to discuss the massive digital transformation behind one of the world's largest sports retailers. With over 4,500 stores across 30+ countries, JD is redefining omnichannel retail, from AI-driven customer care to global-local market strategies. Arianne shares how JD is breaking down silos, rethinking KPIs beyond revenue, and leveraging data to stay ahead of trends—like the Adidas Samba comeback. Arianne will be on stage at Shoptalk Europe, which will happen in Barcelona from June 2nd to 4th. If you haven't booked your tickets yet, we have discount links:Retailers and BrandsGeneral AttendeesThis episode is sponsored by New Black. New Black is redefining retail with EVA, a contextual commerce platform that unifies Inventory and order management, pos, in-store apps, promotions, loyalty, and clienteling into one seamless system.  

AD: Shoptalk EuropeHow does a 200-year-old luxury brand stay ahead in the digital era? In this episode of OFFBounds, I sit down with Carla Graça, CDO of Vista Alegre, to explore how AI, automation, and personalization are transforming retail. From running six global e-commerce platforms to leveraging AI for customer experience, Carla shares how Vista Alegre is blending heritage with innovation—and why Cristiano Ronaldo just became a major investor. Retail leaders, is your brand ready for the future? Tune in now!

AD: Shoptalk EuropeRetail is evolving fast, and we're diving into what's next! In this episode of OFFBounds, I sit down with Joe Lazslo, Head of Content US at Shoptalk, to explore the biggest shifts in retail—Unified Commerce, Loyalty, Customer Experience, and more. We break down why loyalty is harder than ever, how retailers are redefining customer experiences, and why Shoptalk's new event, Shoptalk Luxe, is a game-changer for the industry. Plus, in the end, we tease something BIG that OFFBounds and Shoptalk have been working on.

AD: Shoptalk EuropeNRF 2025 wrapped up a few weeks ago, this year's key theme was Game Changer. In this episode, Paula Macaggi breaks down the biggest trends shaping the future of shopping, from the shift toward Generative AI-powered product discovery to the long-overdue RFID breakthrough. We also explore the rise of Social Commerce, the need for brands to foster real-world communities, and the growing demand for ultra-fast delivery. With so much change happening in retail, the question is: Are brands ready? Tune in for the biggest takeaways from retail's most important event.Learn more about RFID with NedapBest Unified Commerce Platform? New Black :)All the data and sources are in our newsletter. Don't forget to subscribe: https://offbounds.substack.com

AD: Shoptalk EuropeIn this episode of OFFBounds, I chat with Stuart Frelick, Dyson's Global Head of Product, about the ambitious retail transformation that's redefining the stores of the brand. Stuart takes us behind the scenes of how Dyson modernized its systems, tackled the challenges of scaling innovation globally, and delivered a seamless customer experience. We explore the importance of bold leadership, the surprising ways Dyson's passionate community influences product development, and what's next for the brand—from Stuart's wishes for loyalty programs to future-focused technology. This conversation is full of real-world insights for anyone interested in retail, innovation, and driving change.Make sure you subscribe to our newsletter.

AD: Shoptalk EuropeThis week I'm joined by Greg Merrill, the former Head of Digital Transformation at Nike, for a deep dive into what it really takes to lead change in today's fast-moving world. From his unconventional career journey to his insights on balancing innovation and operational excellence, Greg shares how transformation isn't just about technology—it's about people, strategy, and building a culture that thrives on adaptation. This episode is packed with actionable insights you won't want to miss.

In this episode of OFFBounds, I'm sharing my personal guide to the top retail conferences you should attend in 2025. From the bustling halls of NRF's Big Show in New York to the vibrant Shoptalk events and hidden gems like EuroCIS in Germany, I'll walk you through the must-attend events and why they're worth your time. Whether you're looking to discover cutting-edge tech, connect with industry leaders, or explore global markets, I've got you covered. Tune in for my honest insights, practical tips, and a little behind-the-scenes scoop on what makes these events stand out.Subscribe to our newsletterOur take on NRF APAC 2024 and VTEX Day.

In this first episode of OFFBounds' second season, Paula Macaggi sits down with Ricardo Larroudé, co-founder and CEO of the innovative footwear brand Larroudé. Launching in the midst of the 2020 pandemic, Larroudé has quickly risen to prominence, earning the prestigious "Brand of the Year" award in 2024. Ricardo shares the bold vision and strategies behind the brand's disruptive approach to fashion distribution, its commitment to filling the mid-market gap with high-quality, accessible footwear, and the entrepreneurial lessons he's learned along the way. Recorded in São Paulo, the conversation is both inspiring and insightful, offering a glimpse into how a young brand has reshaped the industry with their Direct-to-Demand strategy.

At the beginning of spring 2024, I interviewed Tiago Quaresma, who runs the Group that owns some of the coolest stores selling Portuguese culture's traditions. For me, O Grupo o Valor do Tempo is a masterclass of value creation through storytelling and customer experience and it was one of the most shared interviews we had in our first season. By offering a dreamy environment with stellar service, their tinned fish business can sell a can of sardine for 10x the price of those that are sold in the supermarket. As our episode 50 falls on Christmas Eve, I am happy to offer again the opportunity to listen/watch this episode again. We, from OFFBounds, wish you Happy Holidays!

In this special year-end episode of OFFBounds, we reflect on 2024—a defining year for retail and the year our podcast journey began. From the meteoric rise of Walmart online to leadership shakeups at Nike and Starbucks, this episode recaps the trends, challenges, and transformations that shaped the industry. We revisit key insights on data-driven decision-making, loyalty programs, AI's role in commerce, and leadership lessons from global executives. Join Paula Macaggi as she looks back on OFFBounds' incredible first year, with highlights from interviews across six continents, and shares what's next for the #1 Podcast for Commerce Leaders in 2025!

In this episode of OFFBounds, Paula Macaggi dives into the growing trend of premiumization with retail expert Jack Stratten. Together, they explore how brands like Zara, H&M, and Wegmans are elevating their offerings through immersive store designs, curated products, and enhanced customer experiences to compete with ultra-fast fashion giants like Shein and Temu. Discover why premiumization is redefining the retail landscape across industries and what it means for the future of shopping.

In this episode of OFFBounds, Emmanuel Malkor, Managing Director of Carrefour Links, shares how this innovative division is transforming retail through advanced data collaboration. Discover how Carrefour centralized its data from eight countries into a unified platform, enabling smarter decision-making and empowering suppliers with actionable insights. Malkor explains Carrefour Links' shift to focus exclusively on data collaboration while retail media operations are now managed by Unlimitail, a joint venture with Publicis. From optimizing operations to real-world examples like Procter & Gamble's success in Romania, this episode dives deep into the future of retail innovation and collaboration.

In this episode, Paula interviews Brahim Lemseffer, CEO of LabelVie Europe, to discuss the groundbreaking Atacadão business model. Originally a Brazilian innovation, Atacadão combines retail and wholesale into a hybrid format that's now making waves in Europe.Brahim shares LabelVie's journey—from its roots in Morocco to its latest bold venture: opening the first Atacadão store in Paris, France. This hybrid model is shaking up the European market by offering everyday low prices, a streamlined SKU selection, and opportunities for both professionals and consumers to save.Topics covered include:The history and evolution of Atacadão, from Brazil to Morocco and now France.How this model transforms shopping for both professionals and final consumers.The challenges and strategies of introducing this concept in Europe.The impact of price-conscious shopping trends post-inflation.Why Atacadão could represent the future of retail on a global scale.

Have you noticed more people hitting the pavement? You're not imagining it. Running has surged into a global phenomenon post-pandemic, transforming marathons and run clubs into cultural moments and vibrant communities. From record-breaking numbers at the NYC Marathon to cosmetics giant Maybelline becoming the event's first cosmetic partner, running is more than a sport—it's a lifestyle that is reshaping the world as we know it.In this episode, Paula Macaggi explores how the running trend reshapes industries beyond sportswear. With insights from experts Renee Hartmann and Marcel Melzig, discover how brands like On, Hoka, and Bandit capture consumer attention with community-focused strategies, innovative partnerships, and a unique blend of fashion and function.Learn why running is becoming the new "place to be," how brands leverage this movement to engage with health-conscious and community-seeking consumers, and how this trend influences B2B networking events. Whether you're a runner, a brand strategist, or just curious about the next big cultural wave, this episode is packed with insights you can't miss.

In this episode of OFFBounds, host Paula Macaggi, fresh from her recent trip to Shanghai, takes you on an eye-opening journey into China's complex and rapidly evolving luxury market. Joined by retail expert Jacques Roizen, a 12-year Shanghai resident with an extensive background in managing top-tier brands like Pandora and Etam China, and today the Managing Director of DLG (Digital Luxury Group), Paula and Jacques dive into the unique challenges and opportunities within China's digital ecosystem for luxury brands.Together, they explore why China's appetite for luxury remains strong, even amid a slowdown, and how an unprecedented consumer appetite for "newness" impacts brand lifecycles in China. Jacques shares why he believes the current “luxury slowdown” narrative is misleading, breaking down how travel restrictions and economic shifts influence Chinese spending behavior at home and abroad. They also tackle the role of platforms like Tmall and JD in shaping brand perception and sales, and how some brands navigate this distinct ecosystem without sacrificing prestige.---Want to learn how RFID technology transforms retail, helping businesses shift from chaos to control?Join me and Nedap on December 4th -> Register Here ---Timestamps00:00 Let's learn about RFID technology with Nedap00:29 Understanding the Luxury Market in China01:28 Exploring Consumer Behavior in China03:10 The Appetite for Newness in Chinese Consumers05:06 Navigating the Unique Chinese Digital Ecosystem08:11 Luxury Market Dynamics and Consumer Spending Trends11:29 Analyzing Luxury Expenditure and Market Growth12:57 The Impact of Economic Pressures on Luxury Consumption13:51 The Rise of the Gray Market in Luxury Goods14:50 Challenges of Discounting in Luxury Brands17:07 Brand Strategy and Consumer Perception19:08 The Future of Luxury Brands in China

Paula Macaggi sat down with Simon Clarke, the Chief Information Officer of Clarks, a legendary British shoe brand with nearly 200 years of heritage. In this episode, Simon shares insights into the digital transformation that Clarks undertook in record time—just 18 months. Discover how Simon led Clarks' shift from legacy systems to a modern, composable digital platform, all while keeping the project on budget and on time. Learn about the challenges, strategies, and team culture that drove this inspiring change, positioning Clarks as a digitally empowered brand ready for the next century. Perfect for anyone interested in retail tech, customer-centric transformation, or leading successful change within an established brand.

In this eye-opening episode, host Paula Macaggi, founder of OFFBounds, sits down with renowned retail expert, author, and former Alibaba executive, Sharon Gai, to uncover the unique dynamics shaping commerce in China. As Paula prepares for her first trip to Shanghai, they talk about what Western consumers can expect from China's advanced e-commerce landscape, from AI-powered shopping to experiential dining and the game-changing super app, WeChat. Sharon, author of E-Commerce Reimagined, shares insights from her time at Alibaba and explores emerging trends like live commerce, drone delivery, and the cultural nuances that drive rapid innovation in Chinese retail._______Studio: Lobi StudioProduction: Paula MacaggiEdition: Bicho de GoiabaResearch: Lia CabriniDesign: Gabriel Fischer

In this exclusive episode of the OFFBounds podcast, host Paula Macaggi interviews Joe Megibow, the new CEO of Casper, to discuss the major turnaround strategy for the iconic direct-to-consumer (DTC) mattress brand. Casper, once a shining star highly backed by VC investors looking into profit in the DTC space, faced challenges after going public and went back to being private. Now, with Joe at the helm for 10 months already, the company is refocusing on positive cash flow and profitability and setting the foundation to bring back the company to the stage of having an ambitious vision._______Studio: Lobi StudioProduction: Paula MacaggiEdition: Bicho de GoiabaResearch: Lia CabriniDesign: Gabriel Fischer

In this episode of OFFBounds, Paula Macaggi chats with Kristen D'Arcy, the first-ever CMO of True Religion, about the brand's remarkable turnaround. After two bankruptcies, True Religion is making a big comeback, and Kristen shares how she's helping lead the charge. From tapping into the brand's rich history in music and culture to launching the Team True influencer program, Kristen talks about what it takes to stay relevant in today's market. She also gives us a sneak peek into how athletes, rappers like Drake, and even influencers like Ice Spice are organically embracing the brand. Kristen's got big plans, and her vision is all about balancing tradition with modern marketing to help True Religion hit that billion-dollar goal.Connect with us on LinkedIn00:00 Reviving True Religion: A Brand's Comeback Story03:02 Understanding the Consumer: Insights and Strategies05:47 Influencer Marketing: Building a Team True Religion08:53 Digital-First Approach: E-commerce and Social Commerce12:06 Loyalty Programs: Engaging Customers Beyond Transactions14:50 Leadership and Team Building: The Role of a CMO18:04 Women in Leadership: The Importance of Support20:58 Advice for Aspiring CMOs: Building a Career Path---Studio: Operation Podcast StudioProduction: Paula MacaggiEdition: Bicho de GoiabaResearch: Lia CabriniDesign: Gabriel FischerPartnership: Shoptalk Fall

In this episode of OFFBounds, host Paula Macaggi sits down with Alicia Waters, the President of Crate & Barrel and Crate & Kids, to explore how the brand has perfected the art of "Design with Purpose." Alicia shares insights into Crate & Barrel's seamless omnichannel experience, innovative store transformations, and the brand's commitment to sustainability and thoughtful design. They also discuss Crate & Barrel's flagship store in New York, the growing baby registry, and the evolving role of leadership in the modern retail landscape. Plus, Alicia offers a sneak peek into her upcoming appearance at Shoptalk Fall in Chicago. Don't miss this engaging conversation filled with inspiration for both home and business.00:00 Introduction to Crate and Barrel and Alicia Waters01:04 Design With Purpose: The Brand Philosophy04:21 Omni-Channel Experience and Store Innovations10:24 Registry Services: Weddings and Babies15:24 Virtual Store Experience and Technology Integration20:16 Women in Leadership and Retail Innovation23:34 Leadership Philosophy and Personal Inspirations---Studio: Chicago Podcast Studio Production: Paula MacaggiEdition: Bicho de GoiabaResearch: Lia CabriniDesign: Gabriel FischerPartnership: Shoptalk Fall

In this episode of OFFBounds, Paula Macaggi interviews James Reinhart, co-founder and CEO of ThredUp, to discuss how the company is revolutionizing the secondhand fashion industry through the power of AI. Learn how ThredUp uses technology to streamline the resale process, from item inspection to online merchandising, making sustainable shopping more accessible and efficient. James also shares insights on the growing trend of circular fashion, ThredUp's brand partnerships, and what the future holds for the resale market. Tune in for a fascinating look at how innovation is transforming the retail industry.James will also speak at Shoptalk Fall this October in Chicago. If you represent a brand or retailer and haven't booked your ticket yet, our listeners have 20% discount on this link.Timestamps:00:00 The Rise of Re-commerce01:15 Building ThredUP: A Journey Through Time04:00 The Seller and Buyer Experience08:01 Technology and Operations in Re-commerce12:28 Partnerships with Brands16:10 Leadership and Innovation in Fashion20:33 Advice for Aspiring Entrepreneurs---Studio: Podstream StudiosProduction: Paula MacaggiEdition: Bicho de GoiabaResearch: Lia CabriniDesign: Gabriel FischerPartnership: Shoptalk Fall

In this episode of OFFBounds, host Paula Macaggi sits down with Dara Meath, Chief Technology Officer at Build-A-Bear Workshop, to explore how the iconic brand is embracing digital transformation while staying true to its heartwarming, in-store experience. Dara shares insights on Build-A-Bear's seamless integration of technology across channels, their innovative venture into the virtual world of Roblox, and her leadership approach with the T90 philosophy. Tune in to discover how Build-A-Bear is shaping the future of experiential retail and engaging the next generation of consumers.Dara Meath will also speak at Shoptalk Fall this October in Chicago. If you represent a brand or retailer and haven't booked your ticket yet, our listeners have 20% discount on this link.

In this episode of OFFBounds, Paula Macaggi sits down with Luciano Rodembusch, President of Pandora North America, to explore how Pandora is redefining the jewelry industry. Discover how Pandora is making diamonds accessible to all with their innovative lab-grown diamonds while staying committed to sustainability. Luciano shares insights into Pandora's Phoenix Strategy, their journey from being known for charms to being known as a full jewelry house, and the power of storytelling in creating lasting customer connections. Whether you're a fan of Pandora, interested in retail innovation, or curious about sustainable luxury, this episode offers valuable takeaways you won't want to miss.Luciano will be on stage at Shoptalk Fall in Chicago from October 16th to 18th and if you haven't booked your tickets yet, you can get a 20% discount with the links below:20% Discount for Brands and Retailers20% Discount for General AttendeesStudio: Podstream Studios Production: Paula MacaggiEdition: Bicho de GoiabaResearch: Lia CabriniDesign: Gabriel FischerPartnership: Shoptalk Fall 

In this episode of our new Retail Innovation Series with OFFBounds and Shoptalk Fall, I sit down with Alison Hiatt, the Chief Merchandising and Growth Officer at Vera Bradley, who stepped into her role in 2023 with the mission of leading a rebranding and turnaround for the beloved American brand. Known for its vibrant, patterned bags, Vera Bradley had touched the hearts of many since the 80s but struggled to stay relevant with newer generations. Alison shares her journey of taking on this challenge, discussing the brand's rich heritage, the strategic decisions behind the rebranding efforts, and the innovative approaches being implemented to reconnect with both loyal fans and new customers. We delve into the importance of authenticity, the cultural shifts within the company, and what this transformation means for the future of Vera Bradley. If you're interested in the intricacies of brand revival and what it takes to refresh an iconic name in today's competitive market, this episode is a must-listen. Don't forget to join us at Shoptalk Fall in Chicago, where Alison will share more insights on stage.20% Discount for Brand & Retailers20% Discount for General AttendeesTimestamps:0:00 Introduction1:02 Why Alison Accepted the Challenge for This Rebranding3:34 The Process of Rediscovering the Brand6:40 Understanding the New Customer8:20 Changing Everything at Once10:50 What People Should Feel When They See The Brand13:10 How to Change the Culture15:36 The Metrics and User-Generated Content19:51 Shoptalk Fall and Gender Parity 21:34 Passionate About Marketing24:00 What Makes a Good CMO26:02 A CEO Alison Admires28:12 Advice To Someone Who Is Starting29:25 Final Remarks

In episode 35 of OFFBounds, host Paula Macaggi dives deep into the future of Starbucks under the leadership of its new CEO, Brian Niccol. Joined by top retail experts DeAnn Campbell and Brandon Rael, the episode explores whether Niccol, known for his successful turnaround of Chipotle, is the right person to steer Starbucks back to its growth trajectory. The discussion touches on the challenges Niccol faces, from revitalizing the iconic third-place experience to balancing operational efficiencies with maintaining Starbucks' brand identity. The episode also examines the implications for Starbucks' global market, particularly in China, and what it will take for the company to regain its former glory.

In this special episode of OFFBounds, inspired by the recent 2024 Olympic Games, we explore the remarkable connection between athletic grit and business success. Host Paula Macaggi is joined by two former athletes who have transitioned into successful business leaders—Jenna Posner and Brian Librach. Together, they dive into how the qualities that drive Olympians to excel—resilience, discipline, and determination—are the same traits that can lead to success in the corporate world. Listen in as Jenna, a former U.S. national rugby player, and Brian, who honed his skills on the baseball field, share their personal journeys from sports to the boardroom. They discuss how their athletic experiences shaped their leadership styles, decision-making, and ability to overcome challenges in the fast-paced retail industry. Whether you're a business leader, an aspiring entrepreneur, or simply inspired by the Olympic spirit, this episode offers valuable insights and practical advice on how to apply the principles of teamwork, mental toughness, and perseverance to your professional life. Tune in to discover why so many Fortune 500 CEOs have a background in sports and how you can harness athletic principles to elevate your career and achieve your business goals.

In this episode of OFFBounds, host Paula Macaggi brings you a curated list of 8 essential books that every commerce leader should read this summer. Whether you're leading a team, running a business, or simply looking to enhance your leadership skills, these books will inspire and equip you with the insights needed to thrive in today's competitive landscape. What You'll Learn:

OFFBounds Summer Series - Episode 01/04 Today we dive into one of retail's hottest trends: Recommerce. As the urgency for sustainable business practices grows, recommerce—repairing, recycling, and reselling—is becoming a vital strategy for many retailers and brands. Driven by consumer preferences and regulations, the market is projected to grow five times faster than overall retail by 2025, reaching 120 billion euros in Europe. In this episode, we explore the pressures behind this shift and showcase innovative practices from around the globe. Experts Sharon Yourell Lawlor, Steve Lister, and Andrew Smith join us to discuss regional adaptations, successful examples like Nudie Jeans, Veja, and Selfridges, and practical steps for businesses to embark on their sustainability journey. Recommerce is more than a trend; it's the new normal. Are you prepared to lead this revolution? Tune in and get inspired!

Today, you'll meet the CIO and CDO of the H2O Retailing Group, a Japanese group that owns department stores, shopping malls, and supermarkets in West Japan. Toru Koyama joined the group about three years ago to lead the midterm and long-term digital strategies to become a communication retailer and develop direct communication with customers and deepen relationships. For that, it's necessary to create an IT infrastructure with integrated data. This episode was recorded in Singapore during NRF APAC which Toru is an advisor.

In this episode, Paula Macaggi sits down with Ngai Yuen Low, the Chief Merchandising and Marketing Officer at AEON Group Malaysia and an advisory board member of NRF APAC. AEON Group, originally founded as Jusco in Japan in 1969, has grown significantly and played a pivotal role in modernizing Malaysia's retail industry. Yuen shares her insights on the unique challenges and opportunities in the retail sector, drawing from her extensive background in media. She discusses how her ability to understand and engage audiences has been a crucial asset in her retail career, helping her navigate the fast-paced and ever-evolving landscape. Tune in to hear about Yuen's journey, the dynamic retail environment in Asia, and how AEON Group continues to innovate and meet the needs of modern consumers.

Welcome to Episode 28 of OFFBounds! Join Paula Macaggi as she sits down with Nicole Sheffield, Managing Director of Wesfarmers OneDigital and President of the Australian Retailers Association in Singapore while we were visiting the NRF APAC event last month. In this insightful episode, we delve into Australia's retail landscape, Wesfarmers' diverse operations, including OneDigital which was founded in 2022 and brings together the Group's digital ventures like the OnePass membership program, the Catch marketplace, and the Group's data assets. OneDigital fuels the Group's digital and data-driven growth, aiming to make shopping across the Group's retail businesses smoother, more rewarding, and valuable for customers. The team is about 600 strong, all working to enhance your shopping experience. Connect with Us:

In this episode, Paula Macaggi takes you on an exhilarating journey to Singapore, where she attended the much-anticipated NRF APAC event. Tune in as Paula shares her firsthand experiences and key insights from the event, held from June 11-13, 2024. Discover why Singapore, known as the City of Lights, was the perfect host for this international retail event. Explore the stunning Changi Airport, marvel at the iconic Marina Bay Sands, and dive deep into the world of APAC retail. Paula's discussions with industry experts like Ian Scott and Ryf Quail provide a unique perspective on the region's growth and potential. Learn about innovative retail strategies from leading brands like Fairprice, Don Don Donki, Uniqlo, and more. Whether you're curious about the latest retail technologies, fascinated by consumer behavior in the APAC region, or simply love hearing about Paula's travel adventures, this episode has something for everyone. Join us for episode 27 of OFFBounds, and don't forget to subscribe for more global content coming your way!

Paula Macaggi sits down with Danielle Diliberti, CEO of Sommsation, a wine marketplace born during the pandemic that connects independent wineries and world-class sommeliers with consumers. Danielle shares how her background in technology helped build Sommsation with a legacy-free architecture to support decades of growth. We explore Som sation's innovative approaches, such as the Rebel Wine Club and digital tasting experiences, and discuss the blend of traditional winemaking with modern technology. Danielle also talks about the importance of community, sensory experiences, and the role of MACH Alliance in supporting the industry's ecosystem.

In the latest episode of OFFBounds, host Paula Macaggi sits down with retail veteran and best-selling author Steve Dennis to discuss his new book, Leaders Leap. With an extensive background that includes strategic roles at Sears and Neiman Marcus, Steve brings a wealth of knowledge to the conversation about why many transformations fail and how leaders can effectively navigate change. The discussion delves into Steve's experiences and insights on innovation, transformation, and leadership in a rapidly evolving retail landscape. He emphasizes the need for profound and swift business model evolution to keep pace with dynamic market conditions and technological advancements. Steve shares his perspective on the common pitfalls leaders face, such as being overly protective of successful past strategies and failing to adapt quickly enough to disruptive forces. He also discusses the importance of vulnerability, curiosity, and openness to new ideas in driving successful transformations. Through anecdotes from his career and lessons from his book, Steve offers practical advice on how leaders can cultivate a mindset geared towards remarkable, sustained success. Tune in to gain valuable insights from a seasoned expert on the crucial steps leaders must take to thrive in today's fast-paced business world. #retail #retailtransformation #bookauthor

In this episode of OFFBounds, host Paula Macaggi sits down with Celso Borges Shimabukuro, VP of E-commerce at PepsiCo Europe, during Shop Talk Europe in Barcelona. Celso delves into PepsiCo's mission to drive outrageous growth and develop differentiating capabilities in the e-commerce space. He explains how the company navigates the complexities of partnering with both traditional retail giants and digital natives while experimenting with direct-to-consumer strategies. Celso highlights the challenges and innovations in creating impulsive buying experiences online, leveraging retail media networks, and the importance of digital transformation. He also shares insights on the role of technology, data analytics, and AI in shaping the future of digital commerce for PepsiCo, emphasizing the need for continuous learning and adaptability in this rapidly evolving landscape. Follow us on