Podcasts about generatepress

Introducing Russell Aaron I didn't learn WordPress at a fancy college or career academy. I graduated from the University of YouTube. My internship was the Las Vegas WordPress Meetup and WordCamp Vegas. The rest I learned building mortgage company platforms, working for casinos, inside managed WordPress hosts, and at some of the best WordPress development and support shops on the planet. Show Notes For more on Russell, check out his website: https://russellenvy.com Transcript: Topher DeRosia: All right. Here we go. Hey folks. Russell Aaron: And three, two, one. Topher DeRosia: Hey folks. Welcome to Hallway Chats. I’m Topher, and I’m here with Russell Aaron. I assume I pronounced that right, because it’s not that hard, but you never know. Russell Aaron: You know, so many people call me Aaron. They’ll tag me and they go, “Thanks, Aaron.” And I’m like, “You know, it’s Russell, but it’s cool.” Topher DeRosia: Yeah, nice. All right. Well, I saw a post on LinkedIn the other day from you talking about podcasts having the same people on episodes all the time. I thought, “Oh, I gotta have that guy on my podcast.” Because then you can’t go on any other ever again, because then you’ll be that guy. Russell Aaron: Maybe. Topher DeRosia: So, I snooped a little. You live much closer to me than I expected. Have we met? Did we meet at a WordCamp? Russell Aaron: I think we met at WordCamp Ann Arbor one year. Topher DeRosia: Oh, okay. I went to a whole bunch of those. Russell Aaron: Yeah. I think I spoke 2018, something like that. Topher DeRosia: Yeah. I was probably there. Russell Aaron: Yeah. Topher DeRosia: All right. So tell me where you live, what you do, all that kind of stuff. Russell Aaron: I currently reside in Indianapolis, Indiana, and I am just freelancing as of right now. You know, I live in a pretty small town where it’s kind of old school WordPress, if you will. Anyone who is worth their salt keys will remember a day when websites were not responsive or a business has a cousin of a friend of a brother who builds websites and, “Hey, he’s working on it,” and three years later, there’s still no new website. I kind of live in a town where I’m kind of getting back to my grassroots, where I stay up late at night with my insomnia, and I will roll up to a business and I will say, “Your new website can look like this today. If you pay me this much money, I will install it today, and this is your new website.” And it’s got your updated menu, and it’s responsive, and it works on mobile, and we can connect it to AppPresser and make it an app and stuff like that. So I’m kind of reliving the glory days of what I remember WordPress to be. Topher DeRosia: I’m also freelancing right now, sort of by choice, sort of not by choice. Somebody I’m married to would rather I had regular pay and insurance. Russell Aaron: Heard that. Topher DeRosia: Are you in the same boat, or did you do this on purpose? Russell Aaron: I did this on purpose. I was not working for the man, but I was working with some people. I’m over the tiny little granular things that somebody can fire you over. Like they’re watching if your mouse moves or they’re watching if you haven’t logged in. There’s just no more trust, I feel like, in so many cases. And so I know that I can do things better on my own, and I’m going to. Topher DeRosia: I have to admit, I love the freelance life. It is pretty special. Russell Aaron: Right. It’s almost like… what’s that movie? The 40-Year-Old Virgin, where they are making a website and they’re like, “Hey, Spider-Man 3’s on in five minutes. Let’s go watch it.” Like they totally ignore their job and they just go watch this movie now. It’s kind of like that. Topher DeRosia: Yeah. Yeah. For me, it’s doing stuff with my wife. She has a day job, but it has kind of chaotic hours and not specific days of the week. And so I work when she does, which sometimes is Saturday and Sunday, and then I just don’t on Tuesday and Thursday. That’s pretty great. Russell Aaron: I’m kind of in the same boat. My wife has a wonderful job, and she is with a great group, and she does global advocacy. I mean, she just deals with people that are happy with the product, and she keeps them happy. She does lots of stuff like that. I’m kind of the same thing, where their company is now starting to get into AI, and they have so many questions, and I’m over here building things with AI and doing things like that. So I’m not exactly consulting, but my ideas are going into their company through my wife. Topher DeRosia: My wife works at a grocery store, and they have a cash machine they use in the back office that runs Linux. Russell Aaron: Oh, wow Topher DeRosia: And the IT guys had to come in and do some work on it, and she saw the screen and she’s like, “Oh, is that Linux?” And I’m like, “Who are you, and what do you know?” Super nerd. So what’s your company name? Do you have one, or is it just WP Pro Support? Russell Aaron: WP Pro Support. Topher DeRosia: WP Pro Support. Okay. Do you concentrate more on support, or do you build more? Russell Aaron: I have been doing support since 2011. I formed my very first support company, and I launched it the same day that Shane Sanderson launched Maintainn. My buddy, who you might know, John Hawkins, I was at the Vegas WordPress Meetup Group, and I had the idea in Vegas WordPress Meetup Group where there’s 70 people sitting right here behind me and they all want help. And I was like, “How do I do this?” So I built my first thing where I gave everybody free-for-life support, and they were my test group, if you will. And they helped me work out my bugs and tickets, and they helped me work out how I actually operate and do stuff like that. Then when I launched it, literally that day, John goes, “Wait, have you seen this?” And we had no idea about each other, but we literally launched them the same day. Fast forward three years down the road, I ended up working for Maintainn when it was owned by WebDevStudios. But everything I’ve done in WordPress has been support, whether I’ve worked for a mortgage company, a casino in Vegas, hosting with Liquid Web, doing stuff with NerdPress or AppPresser. Everything I’ve done is support. That’s really where my passion is because I remember what it’s like being a first timer. I think that there is a huge market potential here of people are always going to be new. I don’t care who you are. There’s always somebody new walking in the door, and there has to be a person who will sit down and say, “Come here, I’ll hold your hand.” And I am that person. I always try to look at WordPress from that lens is if a new person is looking at this today, are they going to be happy? Are they going to be confused? And I go from there. So currently today I’m transitioning away from support as we know it, where you write a ticket and then somebody on the other end is like, “Hey, I fixed your site,” or whatever. And I’m transitioning to a new product that I’m working on. So I’m going to be getting away from traditional support, but I’m still going to be doing things in the support space, if that makes sense. Topher DeRosia: Yeah, that makes sense. When I first got into WordPress, it was 2010, and custom post types were brand new. Russell Aaron: Right? Topher DeRosia: And I was out of my element with WordPress. I did not know what I was doing, but I did know PHP, and no one else knew post types yet. So when it comes to that, I was on an equal footing, and that was my way in. That was my leverage. I made a lot of money in the early days just building custom post types. Russell Aaron: Custom post types and single-posttype.php or whatever. Yeah. Topher DeRosia: So I was a competent PHP guy who didn’t know WordPress. And I feel like we’re in kind of the same transition space right now with AI, where we have tons of competent WordPressers who don’t really know AI yet. I think there’s a great space for that, teaching our friends, teaching everybody we’ve known for 10 years in WordPress. You know what I mean? Russell Aaron: I do. That’s one of the things that I really love about WordPress is that… let’s take the new 7.0 that just came out, I think it re-leveled the playing field. Before this came out, there were people that were ahead of others when it comes to patterns or blocks or the command palette and stuff like that. But now I think with this, we’re back to an even playing field because every… I mean, not exactly. There’s still some people who know AI a lot better than others, but you’re always five minutes ahead of somebody and five minutes behind somebody else. Topher DeRosia: Oh, yeah. Russell Aaron: But I do think that with 7.0, a new level playing field has come out. And now is the time to start learning, or you got to wait until 7.1 comes out where that new level playing field comes out. But that’s what I love about WordPress is that it continues to happen. Like you said, CPTs. I still love CPTs. I think they’re one of my favorite things. I look at all of these features, you know, page builders, another time when the playing field was leveled again. Now you learn page builders and then shortcodes and then this and then that. I think that’s the one gift that WordPress keeps giving is that you might be out of date six months from now, but then 7.1 comes out and you’re caught right back up. Topher DeRosia: Right. Yeah. And while you’re five minutes ahead, you quick do a WordCamp talk. Russell Aaron: Yes. Yeah. Topher DeRosia: For that long, you know more than other people, right? Russell Aaron: At least it’s on video, right? Topher DeRosia: Right. I was an expert for a minute and a half. Russell Aaron: That was my 15 minutes of fame. Topher DeRosia: What is your WordCamp life like these days? When was the last one you went to? Russell Aaron: The last one I went to was in Vegas, 2018. It was at the Plaza Hotel, which I worked at. When John was putting that together, in Vegas we had a wonderful space, and it was called The Innevation Center, and it was at a data facility called Switch. And they donated so much to us, and we are so grateful to them. And then they kind of had a change in their policy where they weren’t doing things, and then they overpriced how much it would cost to hold events and stuff like that. I was working at a hotel, and so we had this giant convention space, if you will. And so because I was able to pull some strings, we got a great, great discount, all food paid for. I mean, all of it. So that was my last WordCamp. The after party was on top of a pool deck, and there was pickleball courts, and there was a pool, and there was an open bar. I mean, it was rad. That was my last one. I have kids now. My kids are seven and eight and so my WordPress travels have slowed. No, I’m sorry. I take it back. WordCamp US last year was my last one, where we went scorched earth. That’s what I call it. I call it WordCamp scorched earth. Topher DeRosia: I was there for that one. I used to go to a lot every year. Go to- Russell Aaron: Five, six? Topher DeRosia: Five and 10. But since COVID, I think maybe just US every year. It’s weird to just go to one. Russell Aaron: It is. And just US, it’s almost like we used to have what I used to call regional events, where I lived in Vegas, I would hit up WordCamp Orange County, then I’d hit up San Diego, then we’d hit up LA, and then we’d make our way up to Portland, and then maybe if San Francisco did one, and then Phoenix. I did all my regional stuff. And then every once in a while I would venture… I mean, I love WordCamp Minneapolis. Love the people up there. Love so much about that event. Used to do that a lot. What’s the one in Ohio that I used to go to? Topher DeRosia: In the teens, there were five in Ohio. And being in Michigan, I used to just cruise down there. Russell Aaron: It’s a three-hour, three-and-a-half-hour drive, huh? Topher DeRosia: Yeah. Russell Aaron: About that. Yeah. Topher DeRosia: At the time, I was working for a company that was paying me to go to WordCamps. I had to make the case for each one, but it was a really simple case for all the Ohio ones because I didn’t need a plane ticket. I just drive over there. It’s like five in Ohio. There was Ann Arbor, there was Detroit, there was Grand Rapids, there was Chicago. I mean, there was almost 10 WordCamps within a three-hour drive of me. Russell Aaron: That’s beautiful. Topher DeRosia: It’s just not there anymore. Russell Aaron: I was very fortunate to work for companies like WebDevStudios, where I could tell them, “Hey, I got into WordCamp Minneapolis. I’m going to speak there.” And because I’m speaking there, they would reimburse me X amount of dollars for something, and then they would sponsor the WordCamp, and then they would make a thing out of it. I mean, I was very fortunate in being able to do that. Then I worked with a really great company called NerdPress, and they are a fantastic group of people that do the same thing. And then I ventured out into different straits, and it was very much different. I’ll say that much. Topher DeRosia: Yeah. Those are good times. Russell Aaron: It’s almost like… the way that I put it is it’s like we all graduated. We all did our four years of college, we all graduated, and now we went to our temp jobs or we went to our internships. Like the band broke up. Topher DeRosia: Yep. Yeah, it is a lot like that. I have seen generations of WordPressers. There was all the crew before 2010 that were downloading zip files and hacking themes to even get them to run. Then there was after 2010, and custom post types were new and stuff. And then there’s the whole Gutenberg generation that never experienced all that crazy theme stuff. Russell Aaron: I mean, you tell people that child themes were so new that people didn’t even grasp the concept of a child theme, and today it’s so baked in. It’s not even something that people think about. It’s just you install this and the child theme, and it’s a thing. But I remember writing those by hand. Topher DeRosia: Yeah. No kidding. Then to a certain extent, not even having child themes anymore because nothing is stored on the file system. Russell Aaron: I love it. I love it. In my very first WordCamp talk in Vegas 2012, I made a prediction that everything was powered by the theme. Everything used to… I mean, that’s as far as I go back is every template was the same. It was left column, right sidebar, header, and every page, whether you liked it or not, looked like a blog post. And it wasn’t full-width, responsive. I remember a lot of that. And then corporate themes came out, and then cupcake themes came out, then lawn company themes came out, and then the rise of Envato and stuff like that. That’s a good name for a band, The Rise of Envato. Topher DeRosia: I’d go see them. Russell Aaron: But all that stuff comes out. And then you look at it now and it’s like, that seems so far away. I still remember the day that I learned about child themes, and I’ve never forgotten that. And I think, coming back full circle, that’s why I stay in this beginner support space because I’m kind of keeping that nostalgia around, I guess. Topher DeRosia: Yeah. There’s a lot of joy in watching people’s eyes light up when they get it. Russell Aaron: That’s the best part is just telling people what’s possible. When they’re frustrated with something and you go, “Oh, hey, Gravity Forms can do that.” And they’re like, “Wait, what?” And I’m like, “Yeah.” And they can also do… And I just start naming stuff. And I show all 50 extensions that they have and they’re just like, “Wait, what?” And I’m like, “Yeah.” I’m like, “This starts getting radical when you’re into it.” Topher DeRosia: There’s something I miss from old WordPress that I don’t see in modern WordPress. It might not be a thing. And that is dramatic new styling with a theme the instant you install it. My wife is not a computer person and does not care about computers. She loves design stuff. There was a time we used Winamp. Russell Aaron: Wow. Topher DeRosia: And she loved getting skins for Winamp. And she would download 30 in a day and try them all out. And then when I set her up for the blog the first time and showed her the theme repo on .org, this is in 2011, she would literally spend a day just downloading theme after theme after theme. Russell Aaron: Same way. Topher DeRosia: And you just install it and poof, your site looks amazingly different. These days, I mean, you install something like Kadence or GeneratePress or Ollie or any of them, really, and it’s kind of a blank canvas. Russell Aaron: It’s very minimalist. It’s very minimalist. Topher DeRosia: I miss the ability to say, “I feel like making a change today,” and two minutes later, your site looks completely different because you’re using… Russell Aaron: Couldn’t agree more. Couldn’t agree more. I mean, I look back at old pictures from when I would host the meetup group in Vegas, and there’s pictures of me talking, and then on the screen behind me is my old site, and it was this old layout. I bought the theme from Envato because I was just fascinated with it. It was everything that I wanted it to look like. But same thing is now when you change your theme from this one to that one, that dark grunge kind of thing is gone, and now you’ve got this bootstrap-looking thing or whatever. I agree with you. I think that comes from my days of being in MySpace. That’s how I got started with all this. So you could change your MySpace template like that, and I think that’s where it comes from, at least for me. Topher DeRosia: I haven’t even looked into it. Can you make a Gutenberg-based blog theme that has a very striking look and just release it? And then, I don’t know, just release a whole bunch of them like in the old days? Theme shops had 35 themes for sale, and they all looked different because they were all totally different themes. Russell Aaron: I remember there was a day on Envato where it was the same theme, it was just rebranded. So it was like theme name 1.0, and it was called Atlas. And then it’s the same theme but in orange, and now it’s 1.2, and it’s called Dungeon or something. And then we have 1.3 again. Same theme, same framework, but each version was named something different. It made that developer look like they had five different products instead of just one over and over. Now you look at something like a page builder, and it’s like, “We’ve got 500 different templates in one thing.” I can’t do that. I think that’s too much for me. Topher DeRosia: It’s like the days of the CSS Zen Garden. Russell Aaron: Right. Topher DeRosia: HTML is the same, CSS changes. Before I used WordPress, I built my own blog system. Russell Aaron: Oh, wow. Topher DeRosia: It never got super advanced, but I used it for 10 years. One of the things you can do in your HTML is register alternate stylesheets. It’s the same tag, it’s just an alternate word in there. And then in Firefox, at least, you can go under “view Page Style”, and they would all be listed there, and you can just choose different themes. I figured out the JavaScript, even though I didn’t know JavaScript. I figured out the JavaScript to make a little dropdown box in my sidebar so my visitors could say, “Oh, I want to change my theme here.” I never figured out how to do that in WordPress because everything was so tied to style.css. I didn’t know how to make a different one be the main one. But that’s something else I miss in WordPress is the ability to just so dramatically and dynamically change your design because your content is structured so well. Russell Aaron: You know, not only that, but I really liked the websites where there was a demo, and then it gave you a basic username. The username was demo, the password was demo. But then the one thing I never figured out was how every 24 hours the site would just reset. So somebody can go in there and they could do whatever they wanted to do. They could create their own pages. They could create their own blog posts. And for 24 hours, there was a page called Russell’s Awesome. But then after 24 hours, it would just reset. I always thought that was so cool, but I could never figure out how to do that. Topher DeRosia: Oh, yeah. And everybody was editing all at the same time, within that 24-hour period. Russell Aaron: I have since restructured my website. I use the block theme from WebDevStudios. I kind of feel like that’s where I got my education from. I was somebody who kind of dabbled around in WordPress, and then when I went to go work with them for three years, they had a set of standards that I couldn’t even fathom to begin with. But then as we built things and I saw how their machine works, how their business revolves, I was like, “You know, for me, this is the way that I like to do things, is the way that they like to do things.” And so my new website… I mean, not new website, but it’s my new theme, I actually had AI build it for me. I had Claude. I was using… It’s by ThemeIsle. Neve. I was using Neve, one of my favorite themes. Love them. So I was using that, and then my site was kind of all over the place. It was an “I’ll teach you how to do this”. That’s kind of the main focus of my site is I will jump on a call with you, and whatever questions you have, I’ll sit here for five hours with you if you want. I will teach you and until you get it. But then I also had this section about band names that were just… earlier when we were talking about the rise of Envato, you know, like I would have a section on my blog where you could create a new band name and then I had all these random blog posts. And so my website was kind of like this potluck, if you will, just like this random stuff. And I was like, you know, I want to be doing something else. I think my website needs to change. And I have those old blog posts still, but they’re hidden. So now with my new theme, I had AI look at my old site and say, this is what I think we should do. I picked out some colors and over like five days, I had it build me five different HTML pages, like completely different, you know? And then I started giving AI and I said like, “Okay, I want to look like this.” And then I was like, well, okay, I like this and I like this, but I also like this from this other site.” So I started feeding it information and like when the HTML came out, I had 12 different templates. I had my blog posts, I had my archive, but I had everything built in HTML. And the cool thing about the WDS block theme is that it serves everything as an HTML page. So I literally just took AI and said, “Take these HTML pages, bake them into how this theme does it,” and bam, my site came up. I had it done in maybe two days. Topher DeRosia: Wow. Russell Aaron: And then after that, I had it take all of those HTML pages and create me patterns. So now I can go in, and when I go into my full site editor, I can go to patterns, I have all my homepage patterns, my blog patterns, I sliced everything up, and they’re all WordPress native blocks. So I can literally go in and change the coloring on any page I want instead of having to edit the HTML or anything. And now that I have that, I feel this sense of freedom where I’m not worrying about an update coming tomorrow, if my update is gonna break or I don’t have to read a changelog that is not specific anymore. I can’t stress how much I love not having to read changelogs or the lack of changelogs. I mean, I’m fully happy with how things have come out. And over time, I’m gonna keep fine-tuning it, but I’m pretty much where I’m at right now. With all of this new technology that’s come out, I’ve really kind of found my love again for WordPress. I was kind of in a slump where I just wasn’t really doing anything. Now I take my son and we’ll drive down to Louisville, Kentucky. He rides BMX. So while he’s racing, I will literally have Claude Code open on my computer and I will log into the Claude app on my phone and I can keep sitting there having the same conversation. So this new thing that I’m building, I can still do it while I’m sitting there watching him race or while I’m doing something else. I was just like, this is fantastic. And then my wife will drive home and I’ll just sit there and I talk into my phone, I literally put the microphone on and I’ll be like, “You know, I don’t like that. And here’s my thoughts about this.” And you know, my phone dictates all of that and then I send it to my computer through the app and it just keeps spinning things up. Then by the time I get home, I have a new version that I can demo or I have a new version that I can test. I mean, I am just so fascinated by it. Topher DeRosia: That’s cool. Were we at WebDev at the same time? Russel Aaron: I don’t think so. Topher DeRosia: I was there just over three years ago. Russel Aaron: I was there 2015 through 2018. Topher DeRosia: Oh, yeah. I came much later. I was only there for like two months. Russell Aaron: Oh, wow. Sometimes that’s the way it goes. Topher DeRosia: Yeah. They were gonna get a big contract that hired a bunch of people and two months later didn’t get the contract and let us all go. Russell Aaron: As much as I hate that, that also taught me that the people that do great work or the people that show up every day and are putting in more than they’re getting out, those are usually the people that stay in companies like that. That really changed my work ethic. I used to be somebody who wanted to be not lazy, but I didn’t wanna be pressed for time or having to go, go, go and having to be on all the time. Now, I’m the opposite. Now, I’m like, now that I’ve done that, I kind of earn for that stretch for a little bit. I mean, you were just saying that how you’ve transitioned to where you are. I was watching a Barstool Sports interview with a guy who runs a pizza shop in… it’s either New Jersey or New York. The guy’s only open Wednesday, Thursday, Friday, Saturday. And he’s only open nine to six or something like that. And he built that business… well, it’s been in his family for like 60 years or something. He has one of the last original pizza ovens ever. But anyways, the point is, is that he lives at the pizza place, that’s where his entire life is, but he built the business around his life. I’m doing the same thing where if I wanna literally go jump on my bike right now and go for a two-mile ride, I’m gonna go do that. And I don’t have to feel like, hey, you’re not logged in and we’re not tracking your mouse. Like what’s happening? How come you’re not on Slack? You know what I mean? I’m not tied down to that. And I can’t stress that enough of like, that is where I wanna be. Topher DeRosia: Yeah. Yeah, it is a good life. We are at about the time to wrap it up. Okay. So I’m gonna do that. Where do you hang out online? Russel Aaron: Where do I hang out online? Topher DeRosia: Are you in any common WordPress Slacks? Russel Aaron: I’m on the main WordPress Slack sometimes. I tend to watch more than I do involve anymore. A long time ago, I used to be very vocal and I used to be not afraid to walk in to a room guns blazing. With the big cultural shift that happened in WordPress, I tend to just sit back now and be more self-reserved. So I post on my website, russellenvy.com. I’m on LinkedIn. I’ve been utilizing Reddit a lot too. I think for me, Reddit is a place where I kind of disagree with the fact that you can hide behind a pseudonym, but I do like the brutal honesty that people will have because they are hiding behind something and they will say, dude, this flat out sucks. Or they’ll be like, Hey, this is great, but it would be cool if, or somebody can be like, “Hey, that already exists. You’re not doing anything new.” I do like that. Because it kind of not puts me in my place, but it shows me either how connected or disconnected I am to what I think I’m doing. And so Reddit is a very great place. I mean, everything is russellenvy.com except for Twitter or X, whatever you want to call it. Topher DeRosia: All right, cool. Russel Aaron: Where do you hang out at? Topher DeRosia: I am in probably 40 slacks, but the vast majority of them, I don’t look at. I’m there so that someone can ping me. I’m in a couple of slacks in India. Okay. I’m in the WordPress Italian community Slack. Russel Aaron: That’s interesting. Topher DeRosia: Post status make, of course there’s a hero press Slack. I have my own company Slack, my local meetup has a Slack. There’s just a lot of them. I wouldn’t say I’m super active on any of them. I just occasionally interact with somebody. I use my own company Slack to invite my clients in when we talk there. Russel Aaron: Right. Do you find yourself reading things more than, you know… from the outsider looking in, I post a lot and it looks like I post a lot… I mean, especially on LinkedIn, but I’m always consuming more than I’m posting. Do you find yourself doing that? Like where you’re… maybe not keeping up with the trades anymore, but like, you know… I used to read maybe 1,500 blog posts a week and then… what was that service where you could like save…? I used to have a service where you could save articles and then that way, late at night, I would just read, you know, maybe 10 or 15 of them a night. But now I look at things like Reddit where I see… I just look at somebody who’s going on there and asking for help. Again, it’s a standard WordPress person that, hey, I’m new to this, I don’t know how, and I’m looking at it and I’m just like, how can we make that better? That’s kind of where I’m at these days. Topher DeRosia: I don’t read a whole lot in Slack. It really is for my convenience. I’m pretty active with my RSS reader. I follow a lot of stuff. Russell Aaron: Oh, wow. Topher DeRosia: Because I don’t wanna go chase it all down all over the internet. So, you know, there’s that. I’m on LinkedIn a fair amount, Facebook a little bit. I’m on Mastodon and Blue Sky mostly just to post stuff. It’s funny, I have more followers… No, let me say it this way. Mastodon, I have the fewest followers, but the most engagement from those followers. Russell Aaron: Isn’t that interesting? Topher DeRosia: Yeah, I’ll post something and I’ll get some favorites or reposts or whatever. Blue Sky, I get almost nothing at all, despite the fact that I have like a thousand followers there. Russell Aaron: But Blue Sky is a community that is fast-moving. I almost compare it to anything Meta has, which is you can post today right now and in three minutes you’re 785 posts down. That’s what I really love about Reddit is that I posted something about this AI team that I’m building that I give away for free on GitHub, and so for like five days, I was the number two post on that subreddit. And the volume that I saw from that. I mean, Reddit really loves human writing. If you go in there, you post something that somewhat seemingly might suggest that you had AI do anything with it, they will just downvote it. But if you write original and you write from the heart and stuff, like your stuff skyrockets there. I’ve learned a lot from Reddit because of that. Topher DeRosia: That’s really cool. Russell Aaron: It’s interesting. Topher DeRosia: Yeah. All right, well, thanks for chatting with me. Russell Aaron: Thank you for the time. Topher DeRosia: And now you can’t be on anybody else’s podcast. Russell Aaron: I’m actually starting my own, sir. Topher DeRosia: Are you? All right. Russell Aaron: I have, like you said, the reason why we started this is because you saw something from me that says, “I’m tired of the indie circuit,” if you will. I put out a LinkedIn post, I don’t know, maybe a month ago at this point and I asked people if they wanted to be on a show. So I have WP Roundtable. I got that from Kyle Mahler, a person who I love in WordPress more than I can express. One of the best people on the planet, I feel like. I was thinking about starting that up again, because we don’t have WP Watercooler anymore. We don’t have anything like that. That’s kind of where I got my start from. But again, I also identify that that’s kind of the problem is that every Monday or Friday I was on a show and I was one of the people that you would see constantly. And so I was sitting there thinking and I was like, what doesn’t the space have? What kind of show do I wanna watch? Because I don’t watch shows when they come out, do you? Topher DeRosia: No. Russell Aaron: I always watch them maybe four weeks down the road at like 2:30 in the morning when I have nothing going on. And by that point, the information is almost stale. I mean, the way that anything works these days. And there’s a few that I might watch maybe within 48 hours of coming out, but at this point, there is something… a new idea that myself and… the guy’s actually an automatician. And so it’s actually kind of interesting because we don’t wanna say anything that would put him in a position to where he’s saying something bad about the company he works for, but I’m also the person where I get to say something to the person who works at Automattic to maybe incite some change. So we are working on something like that, but it’s not going to be an interview show. It is not going to be something where you tune it out or you put it on a 2.5 playback speed just to get through it. You know what I mean? And that’s really what the emphasis of my post was about is that so many of the interviews go that way. Topher DeRosia: Yeah. Are you familiar with wppodcasts.com? Russell Aaron: Yes. Topher DeRosia: Okay, good. So when you get it started up, submit it there. Russell Aaron: That’s a place. I’m very fascinated by Gary Vaynerchuk. Are you familiar with Gary V? Topher DeRosia: No. Russell Aaron: I watch something Gary V every day. That guy makes me feel like I’m lazy every single day, but he is also one of the people that says like, “Hey, you’re 40, you’re still just a baby.” A lot of people feel like I should be two kids, a house, marriage, this, that, and because I’m not, I’m behind the ball. And he’s one person that’s like, “Listen, you’re still a kid.” And he’s like, “You’re 40, I’m 40, and you have 10 years until you’re 50.” And even then you’re still so young to where you can generate something again and from 50 to 60, you can now do. That kind of mentality really moved me around. Why I bring that up is, I’m trying not to post on the same places that everybody else is. I wanna find that new venture. Substack is a great one. And they also have a way to release podcast episodes through them. So they can actually be your entire engine. So like you don’t have to host them on different places and stuff like that. So I’m looking for different plays like that. Topher DeRosia: All right, cool. Well, I look forward to hearing about it when it comes out. I’m sure you’ll post on LinkedIn. Russell Aaron: Yes, yeah. Topher DeRosia: All right. All right then, well, I will maybe find you on Slack or Reddit or someplace. Russell Aaron: Slack, Reddit, LinkedIn. Either way, please keep in touch. First of all, it’s great to see somebody familiar in the space. It’s great. I mean, just talking about the old days, I could sit here and do it forever. Topher DeRosia: All right, I’ll see ya. Russell Aaron: Have a good one. Topher DeRosia: All right, so that was the end of the podcast. If you could send me a headshot. And yep, that’s the one. Cool. And any links you want in the liner notes. Russell Aaron: Cool. Topher DeRosia: And two or three sentences about you and what you do and whatnot. Russell Aaron: Cool. I noticed that you… are you trying to revive Hallway Chats? Or is it something that when you just find something interesting, you’re like, hey, I’ll go do that. Topher DeRosia: That’s it right there. Russell Aaron: Okay. Sure, sure. Topher DeRosia: There was a time when it was a weekly podcast and now it’s a whenever I feel like it podcast. Russell Aaron: I love it. I think that’s the biggest reason why I’m trying to do something different is I really dislike watching a podcast. The first thing they do is they come on and they go, “Hey, welcome to WP whatever. Hey, sorry we didn’t post this week. I was bit…” If you are gonna say you’re gonna post every Wednesday at one, that’s on you. But I do not like when things start off with an apology. Like just get to it. Because I’m not watching it Wednesday at one. I mean, unless you’re Joe Rogan, or unless you are somebody who has a huge following that people will watch you live because it’s important. Otherwise, it’s just consumable stuff, you know? Topher DeRosia: Yeah. For years, I posted it Heropress weekly on Wednesday without fail. I would ignore my family to go get it done. Then I was talking to Morton Rand Hendrickson. You know him? Russell Aaron: Uh-huh. Topher DeRosia: Yeah, he’s a huge fan of Heropress. And I said to him, “Do you read every week?” He’s like, “Oh no, not at all.” He’s like, “Oh, I thought you really liked it.” And he said, “Oh, I love it. But I don’t have time to read every week.” Every few months I’ll get depressed about the WordPress community and I’ll go read 10 essays. And then one time I was at WordCamp Ann Arbor, probably the same one you were at and Josepha came to me and said that… she was kind of a sounding board for employees that come to her and said, “Listen, I’ve been working support all day and people suck and I’m depressed and I hate life.” And she would just listen for a while and then at the end they would say, “Okay, I’m gonna go read a bunch of Heropress and I’ll feel better.” And it really changed my perspective of what I was making. I wasn’t making a weekly publication. I was making an archive, a collection to be used as a tool, a library. Russell Aaron: I’m gonna say this poorly, but it’s almost like you are creating a support help hotline where it’s like, if you’re on the verge of blowing up your website, please call this number. We’ll talk you down from it. It’s almost like you’re building that. Topher DeRosia: That’s funny. Russell Aaron: That’s interesting. And then now you’re just selective about it or you’re so far- Topher DeRosia: I’m less aggressive about finding essayists and less insistent that they get it to me by a certain time. Like I would find somebody and say, listen, I need it by Sunday on this date. And they were like, “Okay.” And that worked for a while. Russell Aaron: Oh, before, before. Okay. Topher DeRosia: Yeah. But now I’ll find somebody… No, I don’t go looking as often. Russell Aaron: You’ll maybe find something that somebody wrote and you’ll be like, “Hey, are you interested in doing this?” Topher DeRosia: Yes. And I don’t find people as often. I used to find my people on Twitter and I’m not on there anymore. Russell Aaron: Like by personal choice? Topher DeRosia: Yeah. Russell Aaron: Okay. Topher DeRosia: I just left Twitter. Russell Aaron: Oh, wow. You feel like your life improved? Topher DeRosia: Yes and no. Russell Aaron: Okay. Topher DeRosia: I feel the loss of what Twitter was. And it’s not there anymore. It’s just gone. Russell Aaron: Especially around WordCamp and stuff like that. That used to have to be the place that you’d be on, you know? Topher DeRosia: The Twitter I loved doesn’t exist anymore. And so, yeah, I feel that loss. Russell Aaron: I need a t-shirt that says that. Topher DeRosia: Yeah. Wow. I’m in the process of making a printable store. Printable? Printful. Printful store. Russell Aaron: Cool. Topher DeRosia: With Woo, to make a video with. I need to make a bunch of products. Maybe I’ll make one of those. Russell Aaron: It’s interesting. Wow. You just flat-out left X. Do you feel like with Heropress, it was… and again, this is why I made that post, is that people almost see it like they can make the rounds. And it’s like, well, I haven’t gone there yet. And so they’re gonna submit something to you because they’re gonna get some press out of it. And it’s not so much what’s best for your brand or it’s not best for your website. They just see it as, well, I’m gonna get some exposure there. Do you feel like it used to be that? Topher DeRosia: No. I’ve gotten maybe two or three submissions ever like that. And a couple of them, I was able to say, “No, that’s not what we’re about. It’s this other thing, what Heropress is actually about.” And they’re like, “Oh, well, okay, that’d be great.” And they do that. And maybe one or two people have said, “I built this great company and everyone should come use my company.” Like, no, not so much. Russell Aaron: Interesting. Topher DeRosia: And that’s the end of it. Russell Aaron: I remember back in, I wanna say like 2013, people used to call each other out and be like, why are you giving the same speech at WordCamp Miami, WordCamp Minneapolis, WordCamp San Diego. And that’s kind of where I was at with that same LinkedIn post. It’s like, I really, really enjoy watching Matt Cromwell’s show, but the guy that he just had on also was on Jonathan Denwood and was also on this one. It was also on, I was like, I’ve already seen this. Maybe I get three more percent information that wasn’t in that last, or because Matt knows a little bit more about personal stuff in WordPress or building a business, he might have some more insight there, but it’s like, I’ve already heard this and I’m kind of already over it. And that’s kind of where I was at is you don’t have to just say, I’m gonna do this one and that’s it. But it’s almost like, you’re making yourself not… what’s the word. Not credible because you’re going around and saying the same thing and it’s just, you’re not doing anything different than a blog post could have done. Topher DeRosia: You know what I mean? I don’t feel too bad about repeating WordCamp talks because, especially at small camps, because a lot of people are just gonna go to their local camp and never go to another one. And unless they cruise.tv, they’re not gonna see it. I struggle a little bit with podcasts because I’ve been asked a lot over the last 10 years to come on a podcast and talk about the story of WordPress. And it’s the same story every time, you know? And so, I’ll try to mix it up a little bit, give different information that I’ve never given before, that sort of thing. But it is something I think about and struggle with a little bit. Russell Aaron: What do you struggle with about it? Topher DeRosia: I don’t wanna just say the same thing over and over again. You know, I don’t want people to go, oh, Topher’s on another podcast episode. Oh, I’ve heard this story. I don’t need to be on this episode. Fortunately, it’s been around long enough that I can give a brief synopsis of the beginning and talk about stuff that’s happened in the last couple of years. Russell Aaron: Right. Topher DeRosia: Which is gonna be really different from the podcast episode I was on in 2020. Russell Aaron: You know? Right. Topher DeRosia: It’s an interesting dilemma when you have one story to tell and everybody wants you to tell it. How do you deal with that? Russell Aaron: Well, I’ve noticed that too. It is like, you know, I’ll watch [Insert Famous Name Here], and they have a podcast, and they’re interviewing, again, [Insert Famous Name Here], and that person was also just on That Famous Name and That Famous Name. I actually saw somebody, it’s like almost a year ago, and they were just like, “Do you want me just to say this so your show has this speech in it or are you genuinely asking me?” Because, you know, like you want this story so you can post it on your social media. But I’ve already given that story 15 different times because they wanted it for their own, you know? And it’s almost going that way where I kind of respect it in a way because you don’t want to post other people’s content. But I also feel like I’m tired of saying the same shit over and over again. It’s interesting, man. Topher DeRosia: Yeah, that’s a dilemma. Russell Aaron: So you’re just like kicking back and… are you building something for you that you think is gonna scale or are you trying to get away from WordPress? That’s kind of where I’m at right now. Topher DeRosia: Yes and no. I have always wanted to… I’ve always been better with people than code. I’m a life coach. Russell Aaron: Yeah. I did not know that about you. Topher DeRosia: I love talking to the client more than coding. I love helping people learn things. And so those skills could be anywhere in WordPress, but also could be anywhere outside of WordPress. So I’m looking for those jobs and they are not out there. Russell Aaron: Right. Topher DeRosia: So here we are. Russell Aaron: I’m to the point now where my son, he’s eight, but he races BMX, like actual bikes and stuff. And so there’s a college here in Indianapolis and it’s one of the best cycling schools in the country. And there’s like five Olympians that practice every Tuesday and Thursday and they’re right in our back door. These are people that have a great social following, but they don’t post very well. They have a brand name, but they don’t have a website. So I’m noticing that every new space that I go into, it’s kind of like I get to jump back into WordPress again, where it’s like, hey, I just built a website for this BMX track in Louisville, Kentucky. It’s one of the best tracks in the country by everybody that has ever raced in a sport, they all vote that it’s one of the best, but they don’t have a website period. I just went through this where they have a guy, he’s their treasurer and he’s like, “Well, I’m an AI software guy.” And I’m like, “Well, how come you don’t have a website?” And he’s like, “Well…” And I’m like, “Listen, I submitted a new version of a we… literally, I uploaded it to my Russell website or to my Russell Envy site and I just put it in a sub-folder and I was like, “Your website could look like this today.” I was like, “For free. I don’t want anything from you. No free anything.” I was like, “I want to donate this to you because I want to grow the sport.” And the guy’s like, “I wanted to build it and React.” And I’m like, “Well, why didn’t you?” And the guy’s like, “Uh.” And I’m like, “I have free hosting for life from WPEngine.” And I was like, “I won’t charge you guys ever. I will host a site. I have free with AppPresser. I’ll build you guys an app where you guys can send push notifications.” And the guy’s like, “Well, I want to have a lot of control and say over it.” And I was just like, “All right, you know what?” And then I built my own. Now I own a domain all about their BMX track and now they’re calling me going, “We should have went with you.” I’m to the point now where I’m nice. And then it’s just like, “Dude, I’m 10,000 miles over you and I’m going to go this way.” Liquid Web did that to me. Liquid Web brought me in and they were like, “We’re going to…” I was supposed to be the OG stellar WP. They brought me in, I was hiring all my friends and I was bringing in people and we were building something. And then they called me and they were like, “Well, you can either be a level two support person or you could just not work here.” And I was like, “Well, I don’t work here anymore.” And they were like, “Well, wait, hang on.” And I literally hit “click” and I have never logged on since. Topher DeRosia: That’s funny. Russell Aaron: I’m in that same boat where, you know, I don’t have to work for you. You know what I mean? Like, fuck, I’m 40. I should be doing something on my own anyway. I kind of wish I had… what was WP 101? Sean did that for all those years. I wish I would have done that. Or every week, I should have had some YouTube about talking about something and maybe I could have monetized that, but I’m not behind the ball. I let the ball slip is what I feel like. Topher DeRosia: It’s not too late to start. I picked that up when Sean, quit and I’ve got a YouTube channel with a bunch of stuff on it. I published one today. Russell Aaron: Oh wow. It’s just interesting things that you think about, or is it like educational, like tutorials? Topher DeRosia: It’s educational tutorials, but stuff that I find interesting. Like today I made a desktop wallpaper for WordCamp Europe. Russell Aaron: Nice. Topher DeRosia: And I did it by going to their webpage in my browser and using the console to hack the HTML and CSS until it looked like a screen, a wallpaper. Russell Aaron: That’s fucking cool. Topher DeRosia: So I published it right before I’d started talking to you, like minutes before that. And it has three views. Russell Aaron: Woohoo. Topher DeRosia: But a couple of weeks ago I did one called fun and games in the terminal. And it’s how to play Tetris in the terminal and how to make a choo-choo train go across your screen when you type LS wrong. And it has 784 views right now. Russell Aaron: That’s awesome. Topher DeRosia: I did one on how to brighten a photo. I did a series. I’m working on a series called Topher learns how, or I talk to people who know how to do things that I really should know how to do, but don’t. I talked to Scott Kingsley Clark about pods, which has been around forever, but I’ve never used. I talked to Donata about Termageddon, because I know it’s important, but I have stayed away because I don’t understand and it’s scary. Russell Aaron: Termageddon. I’ve never heard that. Topher DeRosia: Oh. You know the little cookie consent things, privacy policies and whatnot? Russell Aaron: Yeah. Topher DeRosia: So when you sign up with term again, you pay a surprisingly low monthly fee and they have a human get on the phone with you and talk through your requirements of where you live, your legal stuff. Like, are you in Europe? Are you in California? Where are you? Where are your customers, your viewers? Then you drop in a short code for your privacy code and for the cookies and they keep them up to date based on how the laws change. So you don’t have to pay attention to, Oh, did California make some crazy new law about cookies? What do I need to do to update my site? It’s really, really great. So I did an interview with her. Russell Aaron: $12 a month or $119 a year. Topher DeRosia: Yeah. Russell Aaron: What is the point of having a privacy policy if you don’t pay extra for limiting your liability? Wow. That’s amazing. Topher DeRosia: It is. Russell Aaron: That’s someone just thinking outside the box. Topher DeRosia: Yeah. I have a couple of videos where I was given an account at a hosting company that I’ve never used and videoed logging in for the first time and getting to a website. Russell Aaron: Oh, wow. Just from first login to setting everything up to now you have something production. Wow. Topher DeRosia: Yeah. Specifically not reading the docs. Russell Aaron: Oh, just trying to brute force your way through it. Topher DeRosia: Yeah. Russell Aaron: That’s smart, dude. Topher DeRosia: It’s partly about… well, they may have wonderful docs. It may be super easy to do if you read all the docs. I don’t want to read the docs. Russell Aaron: Me neither. Topher DeRosia: Clickety clickety click, I have a website. So I did GreenGeeks. I did honesthosting.io. I did X cloud. So that’s the kind of stuff I’m doing. Russell Aaron: That’s interesting. That is something that, that Gary V talks about a lot is that it used to have to be where you are this WordPress brand and you do just this and all your videos could only be about that. Anytime you stepped outside the box, people were like, “Why am I watching this?” And today now we’re to finally to where my website would probably actually thrive is it’s so random. It’s just something out of my head and one thing can skyrocket and it’s like hitting the jackpot, you know? That’s interesting. Topher DeRosia: Another thing I did is I made a site called topher.how and because I realized I had never really made stuff in my own channel. I’ve been blogging for decades, making videos, WinningWP. I have over a hundred videos on WinningWP. Russell Aaron: WinningWP? Topher DeRosia: Yeah. Russell Aaron: Did you start that when Charlie Sheen started doing Winning? Topher DeRosia: No, no, no, no. But I was thinking, boy, I’d love to have all this stuff on my own website, but I don’t want to go find it all and copy paste posts. And then I realized nearly every place I’ve ever made content has RSS for their authors. Russell Aaron: Yeah. Topher DeRosia: And so I found the sites, found my author RSS feed and started piping them into WP all import. And now topher.how has all my content from the last 15 years on a dozen different sites, doesn’t more than a dozen different sites, all my videos, all my posts, everything on wordpress.tv, all that stuff. So it’s kind of a portfolio. Yeah, so you can go to topher.how and see all my stuff. Russell Aaron: That was actually one thing that I was really proud of was that my entire WordPress journey is documented on somebody else’s project. So, like you go to WPwatercooler and my resume, what is great about it is that it is not me who can edit those videos, it is not me who can master them. Those words are there. Those words are me. You want to know my qualifications in WordPress, there’s all my shit. For me, I was like, “That’s actually pretty sick. You know what I mean?” Topher DeRosia: Yeah. Russell Aaron: Wow. Topher.how. Oh, dude, do you know who Jeffrey Zinn is? Topher DeRosia: No. Russell Aaron: Oh God. Him and Brandon Dove they have Pixel Jar. Have you ever heard of Pixel Jar? Topher DeRosia: Maybe. Russell Aaron: They’re big West coasters. I’ll tell you that much. He just wrote me, “He literally just said, dude, how do you find the time to write so much on LinkedIn? I enjoy all your stuff, but mostly I’m blown away by the volume.” Topher DeRosia: Nice. Russell Aaron: I’m going to write him back and just tell him the truth. But you know, it’s all thought man. Interesting. Topher, I’ve had a lot of fun. Am I taking up your time? Topher DeRosia: I should get back to work. Russell Aaron: All right, sir. Have a good one. Topher DeRosia: All right. I’ll see ya. Russell Aaron: Bye. Topher DeRosia: Bye.

✏️ Suscribirse https://www.youtube.com/watch?v=C2GNbhMeQCQ WordPress sigue siendo la base. Lo que cambia es todo lo que construimos alrededor: IA, automatización, bloques, decisiones de arquitectura y nuevas formas de pensar el mantenimiento. En el episodio 249 se cruzan varios debates que hoy ya afectan a proyectos reales, desde webs editables por no técnicos hasta la aparición de CMS nuevos que prometen seguridad aislando cada plugin. La idea central del episodio es clara: la tecnología puede acelerar el trabajo, pero el criterio sigue siendo lo que hace que un proyecto merezca la pena. Da igual si hablamos de un membership site, de una web de directorio, de SEO o de una interfaz construida con IA. Si el sistema no sirve al negocio, no compensa. Un proyecto real para gente que sí va a tocar la web El episodio arranca con un caso práctico y muy cotidiano: una web para un entorno de aceites esenciales, comunidad, contenidos y usuarios reales que sí van a tocar el panel. No es una maqueta teórica. Es una estructura que tiene que funcionar hoy, pero también mañana, cuando otras personas entren a editarla sin saber código. Ahí aparece una de las claves del episodio: construir para que el proyecto no dependa siempre del desarrollador. Si la base está bien planteada, la persona que gestiona el contenido puede cambiar bloques, mover piezas y entender la lógica general sin romper nada. En ese contexto se menciona el uso de GeneratePress y GenerateBlocks como base flexible. No por la marca en sí, sino por la idea que representan: bloques, queries, campos personalizados y control sin encerrar el proyecto en un sistema rígido. IA dentro del flujo, no por encima del criterio Codex aparece como una herramienta operativa. Se usa dentro de Cursor para tareas concretas, como ajustes de CSS o cambios pequeños, y no como sustituto de la arquitectura ni del criterio. Esa es la diferencia importante: la IA ayuda a producir mejor, pero no debe decidirlo todo. El episodio insiste en que la IA tiene sentido cuando quita fricción, no cuando añade complejidad innecesaria. Si algo se puede resolver de forma simple y mantenible, esa suele ser la respuesta buena. Y si el proyecto ya tiene una estructura sólida, la IA puede servir para pulir detalles sin rehacerlo todo. Aquí también aparece una reflexión útil para cualquier negocio con WordPress: si hay usuarios, autenticación, seguridad o pagos, no tiene sentido reinventar la rueda desde cero. La plataforma sigue siendo una ventaja, y la IA sirve para extenderla, no para desmontarla. emDash, seguridad y el argumento de “sucesor espiritual” La segunda gran parte del episodio se mete de lleno en emDash, el CMS nuevo que se está presentando como sucesor espiritual de WordPress. El debate no va solo de marketing: va de qué problema intenta resolver realmente y qué sacrificios mete por el camino. El argumento fuerte que se pone sobre la mesa es la seguridad. EmDash plantea un modelo donde cada plugin corre aislado, en una especie de cajón cerrado, con permisos muy limitados. Eso suena bien si tu preocupación es minimizar daños, pero también tiene una consecuencia evidente: dependes de esa tecnología y pierdes parte del ecosistema abierto que hace fuerte a WordPress. Se menciona además el contexto técnico de Cloudflare, Astro y TypeScript, y cómo esa base les permite construir un CMS moderno, rápido y pensado para trabajar con IA desde el principio. Pero el episodio cuestiona la trampa de fondo: si para mantener esa seguridad necesitas un ecosistema tan cerrado, ¿sigues compitiendo de verdad con WordPress o simplemente estás creando otra categoría? WordPress, membresías y proyectos que necesitan flexibilidad La reflexión práctica del episodio es bastante clara: para muchos proyectos reales, WordPress sigue siendo la pieza correcta. Especialmente cuando hablamos de memberships, contenidos restringidos, reservas, e-commerce o sistemas con lógica de negocio y usuarios reales. En esa parte se repite una idea útil: la IA puede ayudarte a modificar diseño o funcionalidad sin abandonar WordPress. Si una interfaz nativa o un plugin te frena, la IA puede generar un añadido o un ajuste de código. Pero eso es distinto de levantar todo el sistema de cero por puro entusiasmo técnico. También aparece la discusión sobre si usar o no usar una capa visual como GeneratePress cuando ya no aporta lo suficiente. La conclusión implícita es buena: si la base ya no te ayuda, no hay obligación de mantenerla por inercia. Lo importante es que el flujo sirva al proyecto, no al revés. SEO, prompts y el margen que deja el trabajo bien automatizado El episodio se mueve también hacia una consecuencia muy concreta de trabajar mejor con IA: cuando la parte técnica deja de ser barrera, aparece tiempo para pensar en negocio. Eso se ve en la conversación sobre SEO, prompts y la posibilidad de hacer por código cosas que antes requerían una interfaz o un plugin entero. Se habla de un caso práctico muy claro: si una web se puede optimizar mejor, cargar más rápido y posicionar mejor con ayuda de IA y algo de código, entonces el problema deja de ser técnico y pasa a ser de estrategia. La pregunta ya no es “¿puedo hacerlo?”, sino “¿me conviene y cómo lo monetizo?”. Ese cambio de foco es importante. El episodio no vende la IA como un atajo milagroso, sino como una forma de abrir espacio mental para lo que de verdad mueve un proyecto: monetización, tráfico, producto y decisión editorial. El proyecto del rap y la web de directorio Otra historia que aporta bastante contexto es la del proyecto del rap y las batallas. Aquí la idea es muy parecida: había información en Airtable, un WordPress y automatizaciones que sincronizaban datos. El problema no era solo técnico. También había una limitación de diseño, de mantenimiento y de tiempo. Lo interesante es la parte de la productividad: ahora, con estos flujos de trabajo, una web de directorio o fichas de artista puede montarse en horas, no en semanas. Y eso cambia la conversación. Ya no estás pensando solo en si puedes construirla, sino en cómo aprovecharla para monetizar, posicionar o escalar. También se menciona que, en este tipo de proyectos, la captura rápida con una extensión de navegador o una base tipo Airtable puede ser más natural que forzar toda la operativa dentro de WordPress. La arquitectura se elige por utilidad, no por dogma. Coste, memoria y escalado de la IA La parte final baja a una capa más técnica pero muy relevante: el coste de usar IA a escala. Se habla de memoria, de modelos, de capas y de por qué no todo necesita la infraestructura más pesada. Un sistema con memoria persistente puede ser muy útil, pero también muy caro si no se diseña con cuidado. La conclusión es sensata: no siempre merece la pena tirar del modelo más grande o más complejo para tareas que podrían resolverse mejor con opciones más ligeras y baratas. La idea de fondo vuelve al principio del episodio: la escalabilidad no consiste solo en hacer más, sino en poder hacer más sin disparar el coste ni perder mantenimiento. Esa es la línea que separa una prueba curiosa de un flujo realmente útil. Cierre El episodio deja una conclusión muy clara: WordPress no ha dejado de tener sentido. Lo que ha cambiado es el mapa alrededor. Ahora hay IA, nuevos CMS, más automatización y más capacidad para construir cosas a medida sin perder tiempo en capas innecesarias. La clave no es elegir entre WordPress o IA, sino saber cómo combinarlos con criterio. Un proyecto bien planteado puede apoyarse en WordPress como base, usar IA para extenderlo y reservar el esfuerzo humano para las decisiones que de verdad afectan al negocio. Si quieres entender por qué tantos debates actuales no van tanto de tecnología como de estrategia, este episodio va justo de eso. Enlaces relacionados Web del podcast Canal de YouTube GeneratePress GenerateBlocks Cursor Specialista en Automatización y No-Code - Elías Gómez

✏️ Suscribirse https://youtu.be/pppKyyjAwP4 Bienvenidos a un nuevo episodio de Negocios y WordPress, donde exploramos las últimas tendencias y herramientas del mundo digital. En el episodio 218, Yannick y Elías nos traen un contenido cargado de información sobre inteligencia artificial (IA), el plugin Tmetric para seguimiento de tiempo, la nueva Consent API de WordPress y mucho más. Si eres un apasionado de WordPress y quieres estar al día con las novedades, ¡este episodio es para ti! Yannick se Enfoca en la Mejora de su Membresía y Contenidos para la Comunidad WordPress En la reciente quincena, Yannick ha estado intensamente involucrado en la optimización de su membresía en "La Máquina de Branding", especialmente tras el aumento de nuevos usuarios durante el Black Friday. Ha implementado un enfoque más personalizado en el onboarding, enviando mensajes de bienvenida a los nuevos miembros. Además, ha añadido nuevos contenidos a su academia, incluyendo tutoriales sobre herramientas como Bricks y Form Builder. Yannick también está preparando un especial de Navidad que abordará temas como los builders de WordPress y la contribución a la comunidad, con sorpresas y descuentos para los participantes. En su tiempo libre, ha explorado nuevas herramientas de IA y ha compartido su experiencia en la creación de contenido en YouTube, donde ha publicado varios vídeos sobre gestión de proyectos y presupuestos. Integración del Consentimiento RGPD en el CORE de WordPress En una reciente actualización, el equipo de desarrollo de WordPress ha comenzado a considerar la integración del plugin WP Consent API en el núcleo del sistema. Este plugin no solo se encargará de gestionar el consentimiento de cookies de manera más eficiente, sino que también establecerá un estándar para la forma en que se almacenan los datos relacionados con las cookies y las preferencias de los usuarios. Aunque se necesitará un plugin adicional para mostrar el banner de cookies, esta iniciativa es un paso significativo hacia la conformidad con la normativa europea de protección de datos (RGPD). La inclusión de esta funcionalidad en el CORE de WordPress refleja un compromiso con la privacidad y la transparencia, facilitando a los desarrolladores la implementación de soluciones que respeten la legislación vigente. Automattic debe quitar los bloqueos a WP Engine En un reciente desarrollo del juicio entre Automattic y WP Engine, un juez ha ordenado a Automattic que cese el bloqueo del acceso de WP Engine a WordPress.org y que elimine una lista de clientes de WP Engine que había creado para rastrear sus movimientos. El juez determinó que las acciones de Automattic estaban diseñadas para perjudicar a WP Engine y afectar sus relaciones comerciales. Automattic, por su parte, ha afirmado que buscará ganar el juicio y presentará contrademandas. Este caso ha generado un gran interés en la comunidad de WordPress, ya que podría tener implicaciones significativas para la competencia en el mercado de plugins y servicios relacionados. Automattic Adquiere Startup de Inteligencia Artificial para Mejorar WordPress Automattic, la empresa detrás de WordPress.com, ha anunciado la adquisición de WPAI, una startup especializada en soluciones de inteligencia artificial para WordPress. Esta compra busca integrar tecnologías avanzadas que mejoren la experiencia de desarrollo y uso de WordPress, haciendo la plataforma más rápida, inteligente e intuitiva. Los fundadores de WPAI se unirán al equipo de Automattic para trabajar en esta nueva dirección, que incluye herramientas como CodeWP, un asistente de IA para el desarrollo en WordPress. Esta adquisición refuerza el compromiso de Automattic con la innovación y la mejora continua de su ecosistema. Elias ha pagado por Tmetric Elias ha decidido suscribirse a Tmetric, un servicio de seguimiento de tiempo que permite medir y gestionar las horas dedicadas a diferentes tareas y proyectos. Tmetric ofrece dos formas de uso: la opción de cronometrar manualmente las tareas o hacerlo automáticamente a través de integraciones con gestores de tareas como Asana y Trello. La suscripción de Elias es del plan anual, aprovechando un descuento del 30%, lo que le costó alrededor de 50 euros. Este servicio le permite establecer presupuestos para proyectos, realizar facturas basadas en el tiempo trabajado y obtener informes detallados sobre su actividad. Además, Tmetric incluye funcionalidades como la captura de pantalla y el seguimiento de aplicaciones, lo que resulta útil para quienes trabajan con clientes por horas. Elias considera que la herramienta es valiosa para su trabajo diario y está satisfecho con las funcionalidades que ofrece. Nuevos Videos en el Canal de Negocios y WordPress El canal de Negocios y WordPress ha lanzado recientemente una serie de nuevos videos que abordan temas relevantes para emprendedores y desarrolladores en el ámbito digital. Entre los contenidos destacados se encuentran dos videos sobre presupuestos: uno enfocado en presupuestos abiertos y otro en presupuestos cerrados, donde se discuten las ventajas y desventajas de cada modelo. Además, se ha publicado un video sobre cómo crear un portafolio efectivo y otro que trata sobre contabilidad básica para pequeños negocios. Los videos son breves y están diseñados para ser consumidos rápidamente, lo que facilita la asimilación de información valiosa. La serie también incluye consejos sobre marketing y branding, especialmente dirigidos a clientes pequeños. Los próximos lanzamientos incluirán un video sobre la actualización automática de WordPress y otro sobre la gestión de incidencias, que se centra en cómo manejar urgencias de clientes. Con un enfoque práctico y directo, estos videos buscan equipar a los espectadores con herramientas y conocimientos útiles para mejorar su gestión empresarial y su presencia en línea. Elias ha vuelto a pagar por Descript Elias ha decidido volver al plan de pago de Descript, un editor de video que utiliza transcripciones para facilitar la edición. Aunque había dejado de usarlo debido a la disponibilidad de funciones similares en otras herramientas, ha vuelto a suscribirse al servicio. Aprecia especialmente la capacidad de Descript para realizar transcripciones automáticas y la facilidad de uso que ofrece, lo que le permite trabajar de manera más eficiente en sus proyectos de video. Aunque el nuevo plan es un poco diferente y más costoso que el anterior, Elias considera que las funcionalidades que ofrece justifican la inversión. Backend Lento de Elias Elias ha estado experimentando problemas de lentitud en el backend de su sitio web, eliasgomez.pro. Inicialmente, su tiempo de carga era de cinco segundos, lo que consideró excesivo. Tras migrar su sitio a un nuevo hosting especializado en WordPress, notó una mejora significativa, reduciendo el tiempo de carga a medio segundo. Sin embargo, se encontró con un plugin llamado "Migrate Guru" que fue instalado automáticamente durante la migración, lo que le generó dudas sobre su impacto en el rendimiento. A pesar de desactivar varios plugins, el problema de lentitud persistió hasta que finalmente identificó que el plugin de caché "LiteSpeed Cache" era el causante de la lentitud. Al desactivarlo, la velocidad del sitio mejoró notablemente. Elias también reflexionó sobre la importancia de mantener un backend limpio, eliminando plugins innecesarios y optimizando la base de datos para mejorar el rendimiento general de su sitio. Bootscore: Integración de GeneratePress y Bootstrap En el episodio se discute la posibilidad de utilizar Bootscore, un tema que combina Bootstrap con WordPress, en lugar de depender únicamente de GeneratePress. Se menciona que Bootscore permite una mayor personalización y control sobre el diseño, lo que puede ser beneficioso para proyectos que requieren un enfoque más a medida. Sin embargo, también se plantea la inquietud de que, al utilizar un tema en blanco y Bootstrap, se podría perder la facilidad de uso que ofrece GeneratePress, que permite una rápida maquetación sin necesidad de profundizar en código. Además, se considera la opción de utilizar Tailwind CSS a través de un plugin que facilita su integración con WordPress, aunque esto también conlleva la necesidad de manejar código. La conversación refleja la búsqueda de un equilibrio entre la personalización y la eficiencia en el desarrollo web, destacando la importancia de elegir las herramientas adecuadas según las necesidades del proyecto. Obsidian Web Clipper con IA Obsidian ha lanzado una extensión oficial llamada "Web Clipper" que permite capturar contenido de páginas web de manera eficiente. Esta herramienta permite a los usuarios guardar información relevante, como títulos, fuentes y autores, en un formato estructurado dentro de Obsidian. Además, se pueden crear plantillas personalizadas para facilitar la captura de datos. Una de las características más destacadas de esta extensión es su integración con inteligencia artificial. Los usuarios pueden conectar su API de OpenAI o cualquier otro proveedor de IA para procesar el contenido capturado. Esto incluye la posibilidad de limpiar el HTML y extraer información específica, como transcripciones de vídeos de YouTube, transformándolas en listas organizadas. La funcionalidad de "interpreter" permite ejecutar comandos personalizados sobre el contenido capturado, lo que amplía las posibilidades de uso de la herramienta. Además, se ha implementado un sistema de transcripción de audio, permitiendo a los usuarios grabar ideas y convertirlas en texto dentro de Obsidian, lo que facilita la organización y el acceso a la información. Conclusión En este episodio, hemos explorado cómo la inteligencia artificial, herramientas como Tmetric y la nueva Consent API están transformando el panorama digital. La tecnología avanza rápidamente, y es fundamental mantenerse informado para aprovechar al máximo estas herramientas en nuestros proyectos. ¿Te ha gustado el episodio? ¡Déjanos tus comentarios y no olvides suscribirte para no perderte ninguna novedad! También puedes unirte a nuestro grupo de Telegram para seguir la conversación.

Today we have a conversation with Jonathan Jernigan, the co-creator of the Pie Calendar plugin for WordPress. Jonathan has been working with WordPress for many years. For 5 years he worked with Oxygen, and within the last year has made the switch to full-time GenerateBlocks and GeneratePress as his tools of choice. As if that were not enough, he's also the co-founder of Pie Calendar, which is the reason that he's on the podcast today. This episode gets into the philosophy and strategy behind creating a WordPress plugin that champions a less-is-more approach. Jonathan, alongside his colleague Elijah Mills, took the decision that they wanted Pie Calendar be minimal and adapt to the needs of its users, be affordable, and concentrate upon a feature set which they could maintain. If you're interested in a lightweight calendar plugin for your WordPress website, this episode is for you.

I think it's one of the most important default themes WordPress has released in a while. Sure, the design is fairly opinionated, but with the mix of new patterns/blocks available, I think someone with a little WordPress know how (and grit!) will be able to design a solid website for their brand or business. Even for the freelancers or agency owners out there, searching to offer a more affordable solution for their clients, I think TT4 can fill that gap. But don't confuse that with it being a solution on par with Kadence or GeneratePress. Certainly not as powerful as Elementor or Beaver Builder. There are large gaps that cause it to fail really quickly. One that stood out to me recently was the lack of mobile design features in the Site Editor. In my latest video, Customize Mobile Views on twenty twenty-four, I demonstrated the lack of simple breakpoint features inside the site editor. I'd have folks comment on my channel asking how to change things in the mobile nav, or on a landing page, with no clear direction on how to do it — in the theme.When the debate of Page Builders vs Blocks comes up, how could we not want to clear up this confusion? A few takeaways from Eric Karkovack's post from the link above: “Some people aren't fans of the Site Editor or Gutenberg. They'll naturally point to its quirks and limitations. Fair enough.”“Perhaps this doesn't apply as much to block themes. More than anything, they may be limited by the Site Editor. There may be a feature that it doesn't yet offer. Thus, you must work within its capabilities.”And this is why there's such a fierce debate from the page builder audience: WordPress still has so much time to catch up — if ever.One area I disagree with Karkovack on, at least in the context of TT4 is, “The gap between commercial and free products isn't as wide**.** You aren't missing the ability to customize the look and layout. Nor are any crucial features locked down.”We certainly are missing some of those crucial features for mobile or even a more robust query block, for example. And while I know it's the Site Editors fault, your average end user doesn't. And I'm much more critical on the default theme experience because, well, it's the default theme!Karkovack encourages us (and WordPress developers) to create a better narrative, which brings me back full circle to where I always land: The core experience is good enough for the masses, but when you need more, you go to a full featured theme or page builder. Though, I don't know if that excuses some of these features missing from the default experience.I think the core experience of WordPress + TT4 can live along side a freelancer's toolkit which also includes Kadence or Elementor, for example. Speed and simplicity being the obvious advantage of the former. And at the end of the day, I think that's perfect, at least for now.And if you invest in that core experience, there are products like Twentig that can supercharge your Twenty Twenty-Four website. I think a 3rd party tool that enhances default themes is very smart. Maybe this is where block based themes and the default experience of WordPress lives? Do we need more? Hit reply and let me know. Don't miss this WordPress contentNow it's time for the links you shouldn't miss!Aurooba Ahmed launches “JS Essentials for WP Devs” with the first lesson dropping on March 4th 2024. Introducing JS Essentials for WP DevsAngie Byron reminds us why your peers might not care about your DevRel/community efforts. No one gives a &*^@# about your DevRel/Community Programs (and what to do about it)Amber Hinds continued the climb up the mountain of accessibility adoption for .org and other WordPress related websites. Apparently some progress has been made. https://x.com/heyamberhinds/status/1760679617873301882?s=20Get a deeper look into Awesome Motive Founder Syed Balkhi's business mind I this recent interview. How to Compound Your Wealth in Unorthodox Ways with Syed BalkhiWP Tavern Launches Writer Hunger Games WP Tavern Launches Writer Hunger GamesWP Mainline shares how you can make more money with LearnDash LearnDash 4.11.0 Introduces A New Way to Generate RevenueEric Karkovack wants us to clear up the confusion surrounding block themes Clearing Up the Confusion Surrounding Block ThemesDon't miss our YouTube videosFollow the WP Minute on YouTube.Learn more about Synced Pattern Overrides coming to WordPress 6.5 New in WordPress 6.5: Synced Pattern Overrides ⭐️Supercharge your Twenty Twenty-Four theme with Twentig Supercharge Twenty Twenty-Four Theme with Twentig!

Téléchargez les 30 outils indispensables des prestataires WordPress : https://link.wpmarmite.com/30outilsaup6 -- Bienvenue dans l'épisode n°6 de Pressta, le podcast de WPMarmite ! À chaque épisode, j'échange avec un #prestataire WordPress chevronné (freelance ou en agence) afin de vous partager son expérience en matière de création de sites #WordPress et de vous inspirer dans votre activité.

Si hay una serie de temas para WordPress míticos esos son los de la familia Twenty. Mucho antes de que existieran los Astra, GeneratePress, Avada o Divi ya existían los Twenty. En concreto desde 2010, el año en que nació Twenty Ten. Los temas Twenty se refieren a la serie de temas predeterminados que vienen […] El episodio Episodio 230: Twenty Twenty-four con Maggie Cabrera es un podcast de Un billete a Chattanooga.

iCantCU, I continue to share my JAWS training experience. I recount an incident during a practice civil service exam where I encountered difficulties due to inaccessible graphics that JAWS couldn't read. This raised my concerns about the accessibility of such exams for blind or visually impaired folks. I took a picture of the screen to seek assistance in interpreting the image. You can see the image on the show notes page. I express frustration about the potential barriers those who want to work in jobs requiring a civil service exam face. I also talk about downloading Reaper and a plugin for it called Osara. I give an update on the NFB of PA website development project. I really enjoy working on web design projects despite encountering occasional challenges. Show notes at https://www.iCantCU.com/231  Links Mentioned — Double Tap episode discussing Reaper and Osara — Recipe for chocolate cupcakes — See the show notes page for the peanut brittle recipe Learn More Learn About Descript The transcript from this episode is done using Descript. Try out Descript for free at https://www.descript.com/?lmref=Yw2dhQ. This is an affiliate link, so I'll earn a commission if you pay for the app. Thanks! Support iCantCU When shopping at Amazon, I would appreciate it if you clicked on this link to make your purchases: https://www.iCantCU.com/amazon. I participate in the Amazon Associate Program and earn commissions on qualifying purchases. The best part is, you don't pay extra for doing this! White Canes Connect Podcast Episode 073 In episode 073 of White Canes Connect, Lisa and I talk with Shelby Perry, the founder of Eyehesive. Shelby discusses what led her to create the Eyehesive community, also known as #oneeyegang. She goes through the process of getting a prosthetic eye, which involved four sessions with her ocularist. Shelby also tells about her coaching program to help others who need a prosthetic eye or dealing with vision loss in general. . Find the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/white-canes-connect/id1592248709 Spotify https://open.spotify.com/show/1YDQSJqpoteGb1UMPwRSuI IHeartRadio https://www.iheart.com/podcast/263-white-canes-connect-89603482/ YouTube Https://www.youtube.com/@pablindpodcast White Canes Connect On Twitter Https://www.twitter.com/PABlindPodcast Support Keystone Chapter Please consider donating to the Keystone Chapter of the National Federation Of The Blind Of Pennsylvania. Go to http://www.SupportKeystoneChapter.org. Enter any amount you want to give. You can check a box to cover the fees, which is helpful if you wish to donate a dollar or two. PayPal handles payments, but you don't need a PayPal account. You can donate with any credit or debit card. Thank you so much! As the Treasurer of the Keystone Chapter, I appreciate it. My Podcast Gear Here is all my gear and links to it on Amazon. I participate in the Amazon Associates Program and earn a commission on qualifying purchases. Zoom Podtrak P4: https://amzn.to/33Ymjkt Zoom ZDM Mic & Headphone Pack: https://amzn.to/33vLn2s Zoom H1n Recorder: https://amzn.to/3zBxJ9O  Gator Frameworks Desk Mounted Boom Arm: https://amzn.to/3AjJuBK Shure SM58 S Mic: https://amzn.to/3JOzofg  Sennheiser Headset (1st 162 episodes): https://amzn.to/3fM0Hu0  Follow iCantCU On Your Favorite Podcast Directory! Apple Podcasts | Spotify | Amazon | Google | IHeartRadio Reach Out On Social Media Twitter | Instagram | Facebook | LinkedIn Are You Or Do You Know A Blind Boss? If you or someone you know is crushing it in their field and is also blind, I want to hear from you! Call me at (646) 926-6350 and leave a message. Include your name and town, and tell me who the Blind Boss is and why I need to have them on an upcoming episode. You can also email the show at iCantCUPodcast@gmail.com.

I am doing a 30 day series on my real life evaluation of the crocoblock framework. It is a series of plugins designed for no code development of wordpress sites. I am trying it out as a RAD for one of my own micro-SaaS projects. I called this Day 0, since it was my wedding anniversary and I only had about an hour or so free to purchase it and install on a basic cloudways dev site. Before installing crocoblocks, I did a WP install, adding mainwp (which I use for monitoring and managing all my sites and micro-SaaS apps), and updraftplus (my backup plugin of choice). I then used the crocoblock wizard to get things going. The wizard allowed me to easily install the free version of the GeneratePress theme. I happen to have a premium license of GP so I downloaded the plugin .zip from GP's wensite, so now I have the full premium version running. crocoblock claims 100% compatibility with GP (and a half dozen other good plugin choices). This episode is part of a 30 day test I am doing to crash-learn how to use the crocoblock ecosystem of plugins. I am building or should I say rebuilding one of my micro-SaaS apps that I previously developed using PODS, and lots of custom code. I want to see how far I can push crocoblocks :) I will save any coding for my secret sauce of the functionality of the application.

FastLetter - Una fonte buona dalla quale aggiornarsia cura di Giorgio TavernitiN. 33 - 6 Marzo 2023Di cosa parliamo* Il licenziamento dei Copywriter e Fornitori* L'era della pessima qualità dei contenuti* SEO: è il momento di rifare la Keyword Strategy* YouTube ha i Podcast: un'Internet sempre più Liquida* Meta vuole spingere i messaggi broadcast* Lo stato delle subscriptions* La mossa di Amazon in Europa* Strumenti e cose da leggerePremessa: oggi alle 16:00 su FastForward avremo una live su Wordpress e GeneratePress. Vi consiglio di seguirla se usate WordPress perché vi si aprirà un mondo. Nelle prossime live parleremo di Shopify e SEO il 13 Marzo, mentre da definire le date di E-commerce e Social Ads, Performance Max e Advertising.Ogni lunedì alle 16:00 vi aspetto su FastForward.Ho due importanti novità per quanto riguarda il WMF: è stato annunciato Manuel Castells, premio Balzan per la sociologia e professore in Comunicazione presso University of Southern California. Sarà un onore ascoltarlo. Mentre il 4 Aprile il WMF realizza a Bologna l'AI Conference: il seminario avanzato sull'Intelligenza Artificiale per i professionisti del Futuro. Ci saranno interventi pratici ed avanzati. Prima dell'approfondimento di oggi vi metto il link a due posizioni lavorative che stiamo cercando in Search On:* SEO Specialist Junior* Account PM JuniorIL LICENZIAMENTO DI COPYWRITER E FORNITORIA dicembre scrivevo una cosa che sta avvenendo, con molto dispiacere. In sostanza facevo questo ragionamento:* Internet è stata inondata di contenuti di scarsa qualità, perché che vuoi che sia, facciamoli 150 articoli di 300 parole. Non c'è stato modo di arrestare queste porcate, riempiendo pagine di testi che qualcuno ha detto che servono per la SEO.* Sono state portate all'estremo tecniche inutili come la Keyword Density o robe come il clickbait.* Al livello in cui siamo, l'Intelligenza Artificiale scrive meglio questi contenuti.* Chi sa scrivere davvero, invece, è su un'altra categoria. Sono poche queste persone e in più sono state massacrate da sedicenti Guru che gli hanno rotto le scatole con le parole chiave.Ma c'è un problema. Ed è chi prende le decisioni. E chi prende le decisioni non ha competenza per prenderle. Quindi scrivevo: chi ha commissionato un lavoro di pessima qualità perché comunque andava bene? Secondo voi quelle stesse persone quanto ci metteranno a sostituire la scrittura fatta da persone con dei semplici copia&revisiona&incolla?Sono almeno 10 le persone che in questi due mesi mi hanno scritto in privato o chiamato al telefono per raccontarmi cosa stanno vedendo: persone licenziate, agenzie sostituite. Attenzione: questa azione non viene fatta con un piano che prevede il supporto di qualche algoritmo generativo per la scrittura. C'è proprio una sostituzione senza alcun senso.Il meccanismo è il solito. Chi decide non conosce.Io insisto: ad Open AI sono stati IRRESPONSABILI. Questo è un esempio, ma c'è una quantità di persone molto importante che non è in grado di capire cosa ha in mano. E questa cosa a cascata creerà problemi a più livelli.Si può usare un metodo di AI per aiutarci nei testi? Sì, di automatismi ne abbiamo già da anni e possiamo sicuramente aumentare i metodi che usiamo per i contenuti. Ma questo è un processo che va fatto con una grande consapevolezza, cultura, formazione.Invece siamo alle solite.Il caso più eclatante sta avvenendo a CNET raccontato da The Verge: nonostante i grandi errori commessi tramite l'AI da CNET, che è stata costretta a rivedere molti dei suoi articoli, stanno licenziando il 10% dei giornalisti e saranno sostituiti dall'intelligenza artificiale.Attenzione però: probabilmente la testata sta per abbassare di molto la qualità dei suoi contenuti. Primo, hanno dichiarato che lo fanno per concentrarsi sulla SEO e su Google, secondo per il modello di business che punta all'affiliation marketing.È una tendenza poco forte in Italia, ma che negli ultimi anni sta facendo virare molte testate. La domanda però che ora dovrebbe venire è: ma davvero l'Intelligenza Artificiale produce contenuti di una qualità maggiore rispetto a chi scrive? L'ERA DELLA PESSIMA QUALITÀ DEI CONTENUTIL'aggiornamento delle linee guida di Google Search sui contenuti generati dall'AI precisa una serie di concetti da evidenziare:* Google da anni ha sistemi che puntano a premiare la qualità* Google da anni ha sistemi che puntano a penalizzare lo spamCome è prodotto l'articolo non è rilevante se hai già in pancia questi sistemi. E quindi vengo alla questione: ma anche licenziando le persone che scrivono testi di dubbia qualità e sostituendole con metodi di intelligenza artificiale generativa che fanno un po' meglio quel lavoro…pensate che questi signori risolveranno il problema?NO. Questo non avverrà. Purtroppo per comprenderne il motivo dobbiamo tornare alle scuole elementari della SEO. O forse all'asilo.Purtroppo c'è un grande equivoco. La qualità che intendiamo noi non è la qualità che premia Google. Se nel 2023 non abbiamo ancora compreso un concetto così semplice c'è un problema di fondo. Questa è la situazione odierna: si stanno usando metodi come ChatGPT senza capire cosa stiamo facendo. L'AI generativa è uno strumento e fa bene cose molto precise, tra le quali aiutare le persone a concentrarsi nelle fasi più strategiche e togliere pesi inutili al lavoro ripetitivo. Invece la stiamo usando per sostituire le persone: che grave errore.Facciamo 4-5 passi in più.In questo aggiornamento Google chiede alle persone di dichiarare in che modo l'articolo o il testo è prodotto. E pone anche l'accetto sul fatto che gli automatismi, nei testi, ci sono da molti anni nell'editoria. Come per dire: BUONGIORNO GENTE. Il fatto che dica di indicare il processo di come l'articolo è prodotto mi ricorda tanto il rel=nofollow e i suoi fratelli (sponsored e ugc). Quello per Google è stato un training importante per il suo machine learning. Arriveranno presto etichette per segnalare in modo ufficiale il processo? Incominceremo a vedere scritte tipo Contenuto scritto al 100% da essere umani? Vedremo l'hashtag #aifree?Tutte cose possibili.La cosa interessante è che subito dopo ha aggiornato le linee guida per la creazione di contenuti. Su questo aggiornamento è ottimo il contributo di Mariachiara Marsella.Nelle linee guida sono indicate domande relative ai contenuti, ma categorizzate in 3 aree differenti:* contenuti e qualità* competenza di chi scrive* presenza e produzionePoi ci sono altre due categorie per spiegare che (1) i contenti devono essere pensati per le persone e che (2) bisogna evitare la creazione di contenuti pensati per i motori di ricerca.In pratica quello che sta facendo CNET è sbagliato in partenza.Sostituire in todo le persone con ChatGPT, ad esempio, farà crollare il sito nel lungo periodo. Proprio perché verranno meno i parametri fondamentali sui quali si basa una presenza SEO.Ma ancora siamo lontani dai passi in più che dovremmo fare: la qualità di una risorsa non si basa semplicemente sul testo :DEh no, non è una questione di video e immagini da aggiungere, ma di altro.La qualità di una pagina si basa sul suo scopo; se in realtà ha uno scopo benefico può puntare ad ottenere la massima qualità raggiungibile, altrimenti se è uno scopo semplice è quasi impossibile.Questo è un buon test: se una persona non ha capito l'ultima frase che ho detto non è in grado di comprendere cosa è la qualità per Google. Come pensate che possa mai creare un contenuto di qualità? Ma oltre a questo la qualità si base sui Contenuti Pertinenti e sugli Intenti delle persone. Non sono due espressioni a caso: sono riferimenti importanti nella SEO.Vogliamo parlare dell'EEAT? È proprio citato nelle linee guida: esperienza, competenza, autorevolezza e affidabilità. Fate ben attenzione: scrivere articoli con l'Intelligenza Artificiale Generativa come sta accadendo oggi significa perdere di affidabilità, competenza ed esperienza. E nel lungo periodo, anch

FastLetter - Una fonte buona dalla quale aggiornarsia cura di Giorgio TavernitiN. 33 - 6 Marzo 2023Di cosa parliamo* Il licenziamento dei Copywriter e Fornitori* L'era della pessima qualità dei contenuti* SEO: è il momento di rifare la Keyword Strategy* YouTube ha i Podcast: un'Internet sempre più Liquida* Meta vuole spingere i messaggi broadcast* Lo stato delle subscriptions* La mossa di Amazon in Europa* Strumenti e cose da leggerePremessa: oggi alle 16:00 su FastForward avremo una live su Wordpress e GeneratePress. Vi consiglio di seguirla se usate WordPress perché vi si aprirà un mondo. Nelle prossime live parleremo di Shopify e SEO il 13 Marzo, mentre da definire le date di E-commerce e Social Ads, Performance Max e Advertising.Ogni lunedì alle 16:00 vi aspetto su FastForward.Ho due importanti novità per quanto riguarda il WMF: è stato annunciato Manuel Castells, premio Balzan per la sociologia e professore in Comunicazione presso University of Southern California. Sarà un onore ascoltarlo. Mentre il 4 Aprile il WMF realizza a Bologna l'AI Conference: il seminario avanzato sull'Intelligenza Artificiale per i professionisti del Futuro. Ci saranno interventi pratici ed avanzati. Prima dell'approfondimento di oggi vi metto il link a due posizioni lavorative che stiamo cercando in Search On:* SEO Specialist Junior* Account PM JuniorIL LICENZIAMENTO DI COPYWRITER E FORNITORIA dicembre scrivevo una cosa che sta avvenendo, con molto dispiacere. In sostanza facevo questo ragionamento:* Internet è stata inondata di contenuti di scarsa qualità, perché che vuoi che sia, facciamoli 150 articoli di 300 parole. Non c'è stato modo di arrestare queste porcate, riempiendo pagine di testi che qualcuno ha detto che servono per la SEO.* Sono state portate all'estremo tecniche inutili come la Keyword Density o robe come il clickbait.* Al livello in cui siamo, l'Intelligenza Artificiale scrive meglio questi contenuti.* Chi sa scrivere davvero, invece, è su un'altra categoria. Sono poche queste persone e in più sono state massacrate da sedicenti Guru che gli hanno rotto le scatole con le parole chiave.Ma c'è un problema. Ed è chi prende le decisioni. E chi prende le decisioni non ha competenza per prenderle. Quindi scrivevo: chi ha commissionato un lavoro di pessima qualità perché comunque andava bene? Secondo voi quelle stesse persone quanto ci metteranno a sostituire la scrittura fatta da persone con dei semplici copia&revisiona&incolla?Sono almeno 10 le persone che in questi due mesi mi hanno scritto in privato o chiamato al telefono per raccontarmi cosa stanno vedendo: persone licenziate, agenzie sostituite. Attenzione: questa azione non viene fatta con un piano che prevede il supporto di qualche algoritmo generativo per la scrittura. C'è proprio una sostituzione senza alcun senso.Il meccanismo è il solito. Chi decide non conosce.Io insito: ad Open AI sono stati IRRESPONSABILI. Questo è un esempio, ma c'è una quantità di persone molto importante che non è in grado di capire cosa ha in mano. E questa cosa a cascata creerà problemi a più livelli.Si può usare un metodo di AI per aiutarci nei testi? Sì, di automatismi ne abbiamo già da anni e possiamo sicuramente aumentare i metodi che usiamo per i contenuti. Ma questo è un processo che va fatto con una grande consapevolezza, cultura, formazione.Invece siamo alle solite.Il caso più eclatante sta avvenendo a CNET raccontato da The Verge: nonostante i grandi errori commessi tramite l'AI da CNET, che è stata costretta a rivedere molti dei suoi articoli, stanno licenziando il 10% dei giornalisti e saranno sostituiti dall'intelligenza artificiale.Attenzione però: probabilmente la testata sta per abbassare di molto la qualità dei suoi contenuti. Primo, hanno dichiarato che lo fanno per concentrarsi sulla SEO e su Google, secondo per il modello di business che punta all'affiliation marketing.È una tendenza poco forte in Italia, ma che negli ultimi anni sta facendo virare molte testate. La domanda però che ora dovrebbe venire è: ma davvero l'Intelligenza Artificiale produce contenuti di una qualità maggiore rispetto a chi scrive? L'ERA DELLA PESSIMA QUALITÀ DEI CONTENUTIL'aggiornamento delle linee guida di Google Search sui contenuti generati dall'AI precisa una serie di concetti da evidenziare:* Google da anni ha sistemi che puntano a premiare la qualità* Google da anni ha sistemi che puntano a penalizzare lo spamCome è prodotto l'articolo non è rilevante se hai già in pancia questi sistemi. E quindi vengo alla questione: ma anche licenziando le persone che scrivono testi di dubbia qualità e sostituendole con metodi di intelligenza artificiale generativa che fanno un po' meglio quel lavoro…pensate che questi signori risolveranno il problema?NO. Questo non avverrà. Purtroppo per comprenderne il motivo dobbiamo tornare alle scuole elementari della SEO. O forse all'asilo.Purtroppo c'è un grande equivoco. La qualità che intendiamo noi non è la qualità che premia Google. Se nel 2023 non abbiamo ancora compreso un concetto così semplice c'è un problema di fondo. Questa è la situazione odierna: si stanno usando metodi come ChatGPT senza capire cosa stiamo facendo. L'AI generativa è uno strumento e fa bene cose molto precise, tra le quali aiutare le persone a concentrarsi nelle fasi più strategiche e togliere pesi inutili al lavoro ripetitivo. Invece la stiamo usando per sostituire le persone: che grave errore.Facciamo 4-5 passi in più.In questo aggiornamento Google chiede alle persone di dichiarare in che modo l'articolo o il testo è prodotto. E pone anche l'accetto sul fatto che gli automatismi, nei testi, ci sono da molti anni nell'editoria. Come per dire: BUONGIORNO GENTE. Il fatto che dica di indicare il processo di come l'articolo è prodotto mi ricorda tanto il rel=nofollow e i suoi fratelli (sponsored e ugc). Quello per Google è stato un training importante per il suo machine learning. Arriveranno presto etichette per segnalare in modo ufficiale il processo? Incominceremo a vedere scritte tipo Contenuto scritto al 100% da essere umani? Vedremo l'hashtag #aifree?Tutte cose possibili.La cosa interessante è che subito dopo ha aggiornato le linee guida per la creazione di contenuti. Su questo aggiornamento è ottimo il contributo di Mariachiara Marsella.Nelle linee guida sono indicate domande relative ai contenuti, ma categorizzate in 3 aree differenti:* contenuti e qualità* competenza di chi scrive* presenza e produzionePoi ci sono altre due categorie per spiegare che (1) i contenti devono essere pensati per le persone e che (2) bisogna evitare la creazione di contenuti pensati per i motori di ricerca.In pratica quello che sta facendo CNET è sbagliato in partenza.Sostituire in todo le persone con ChatGPT, ad esempio, farà crollare il sito nel lungo periodo. Proprio perché verranno meno i parametri fondamentali sui quali si basa una presenza SEO.Ma ancora siamo lontani dai passi in più che dovremmo fare: la qualità di una risorsa non si basa semplicemente sul testo :DEh no, non è una questione di video e immagini da aggiungere, ma di altro.La qualità di una pagina si basa sul suo scopo; se in realtà ha uno scopo benefico può puntare ad ottenere la massima qualità raggiungibile, altrimenti se è uno scopo semplice è quasi impossibile.Questo è un buon test: se una persona non ha capito l'ultima frase che ho detto non è in grado di comprendere cosa è la qualità per Google. Come pensate che possa mai creare un contenuto di qualità? Ma oltre a questo la qualità si base sui Contenuti Pertinenti e sugli Intenti delle persone. Non sono due espressioni a caso: sono riferimenti importanti nella SEO.Vogliamo parlare dell'EEAT? È proprio citato nelle linee guida: esperienza, competenza, autorevolezza e affidabilità. Fate ben attenzione: scrivere articoli con l'Intelligenza Artificiale Generativa come sta accadendo oggi significa perdere di affidabilità, competenza ed esperienza. E nel lungo periodo, anche

Kris explains why Generate Press (https://generatepress.com/adabook/?ref=5750 - affiliate link) is an excellent WordPress theme / framework to use as a foundation to make an "ADA compliant" website. The plain, default theme is near WCAG conformant out-of-the-box, but the site library templates have a handful of accessibility issues - ones easily flagged by a WAVE scan. So there is work to do for a website owner, but GeneratePress provides a strong foundation for accessibility and those who purchase GeneratePress premium will receive real, actually helpful support from the support forum. You can buy GeneratePress or download the free version here: https://generatepress.com/adabook/?ref=5750 (affiliate link) Beyond providing a strong foundation for accessibility (and WCAG 2.1 AA conformance), GeneratePress is an excellent WordPress theme. It's lightweight, fast, mobile responsive, and intuitive/easy to customize and use. Disclaimer: This description contains affiliate links which means I may earn a commission if you purchase through my links. #GeneratePress #ADACompliantWordpressTheme #WPAccessibility Kris designed the ADA Compliance Course (ACC) so that you can give the course to your team as instructions on how to fix the most commonly claimed issues in ADA website lawsuits. The ACC is really an SOP for your web team. Your team can get started in minutes at https://adacompliance.net/ Connect with Kris directly on LinkedIn: https://www.linkedin.com/company/adabook https://www.linkedin.com/in/krisrivenburgh Kris offers accessibility services including WCAG 2.1 AA manual audits and remediation at https://accessible.org. Kris also wrote the book on ADA compliance for digital assets. You can find out more about The ADA Book at https://ADABook.com. Transcript: https://adabook.com/accessibility-wordpress-theme-ada-compliant/

Last episode of Season 3 Year in review 31 episodes out of a potential 52 Illness and travel disrupted our schedule Moved from Oxygen to GeneratePress – https://generatepress.com/ Taylor's personal website was rebuilt Many benefits of using GeneratePress with Gutenberg New technology, phones, watches, MacBooks for both of us, iPad Working together in the same ... Read more

In this episode of iCantCU, I talk about our time viewing the Amtrak ICT mock-up and giving accessibility feedback. I also discuss beginning the process of getting my GSA badge, which was painful. I also mention my trip to the DMV, which was a different kind of painful. Show notes at https://www.iCantCU.com/188    Congratulations To My Friend & White Canes Connect Co-host Lisa Bryant was unanimously elected to the Pennsylvania Assistive Technology Foundation board. Read the press release: https://patf.us/press-release-patf-elects-disability-advocate-lisa-bryant-to-board-of-directors/. Learn more about PATF at https://www.PATF.us. BlindTechShow.com Goes Live I am proud to announce that the website for That Real Blind Tech Show has launched! Find it at https://www.BlindTechShow.com. I created it using the GeneratePress theme. On the site, check out the bios of the hosts, articles from media outlets, and every episode of the show.  Support The iCantCU Podcast Do you shop at Amazon? I would appreciate it if you clicked on this link to make your purchases: https://www.iCantCU.com/amazon. I participate in the Amazon Associate Program and earn commissions on qualifying purchases. The best part is, you don't pay extra for doing this! White Canes Connect Podcast In episode 040 of White Canes Connect, Lisa and I speak with Trish Maunder and Katherine Allen from Philly Touch Tours about how they train museum staff how to help blind and visually impaired visitors get the most out of their time in the museum. They also talk about how you can get museums, gardens, and zoos in your community to become more accessible. Apple Podcasts https://podcasts.apple.com/us/podcast/white-canes-connect/id1592248709 Spotify https://open.spotify.com/show/1YDQSJqpoteGb1UMPwRSuI IHeartRadio https://www.iheart.com/podcast/263-white-canes-connect-89603482/ Amazon Music https://music.amazon.com/podcasts/7dd1600d-05fa-48f3-8a8e-456e30e690bc/white-canes-connect My Podcast Gear Here is all my new gear and links to it on Amazon. I participate in the Amazon Associates Program and earn a commission on qualifying purchases. Zoom Podtrak P4: https://amzn.to/33Ymjkt Zoom ZDM Mic & Headphone Pack: https://amzn.to/33vLn2s Gator Frameworks Desk Mounted Boom Arm: https://amzn.to/3AjJuBK Shure SM58 S Mic: https://amzn.to/3JOzofg  Sennheiser Headset (1st 162 episodes): https://amzn.to/3fM0Hu0  Support Keystone Chapter Please donate to the Keystone Chapter of the National Federation Of The Blind Of Pennsylvania by going to http://www.SupportKeystoneChapter.org. Scroll down to the text field and enter the amount you'd like to donate. PayPal handles payments, but you don't need a PayPal account. You can donate with any credit or debit card. Thank you so much! I appreciate it. Follow the iCantCU Podcast, so you don't miss an episode! Apple Podcasts | Spotify | Amazon | Google | IHeartRadio Reach Out On Social Media Twitter | Instagram | Facebook | LinkedIn Get In Touch If you've got questions, comments, or show ideas, I want to hear from you! Call (646) 926-6350 and leave a message. Include your name and town, and let me know if using your voice on an upcoming episode is okay. You can also email the show at iCantCUPodcast@gmail.com.  

Esta semana hablaremos de como hacer una web desde 0 para todos aquellos que quieran aventurarse en la tarea de montar su propia página web, que como vais a poder ver no es tan difícil. Lo primero que hay que hacer es elegir un Hosting yo os he hablado ya de las prestaciones de los VPS de CONTABO, que para mi a dia de hoy es el mejor equilibrio prestaciones precio Una vez que tengáis contratado el hosting, que yo contrataría sin cPanel podeis acceder a el via SSH y seguir el tutorial de tecnolitas.com https://tecnolitas.com/blog/como-instalar-wordpress-en-ubuntu-20-04/ Este tutorial es sencillo, copias y pegas los comandos que aparecen en el tutorial en la consola ssh de tu servidor y cuando termines tendrás un wordpress listo y funcionando. A partir de aquí tan solo tienes que instalar un par de plugins para estar 100% operativo. Lo primero que vas a hacer es instalar el tema GeneratePress así que desde el menú de administración en Apariencia, pulsamos sobre Añadir nuevo y en la caja de busqueda escribes GeneratePress Una vez tienes el tema generatePress cargado, instala el Plugin GeneratePress Premium que puedes descargar desde este enlace de la zona de descargas de tecnolitas.com. Es un plugin que está sin licenciar, para que puedas probar su funcionalidad y puedas poner en marcha tu página hasta validar tu proyecto Le das a la opcion del menu Plugins, pulsas sobre el botón Añadir nuevo, ahora pulsamos el botón Subir Plugin y selecciones el fichero comprimido que has descargado del enlace de tecnolitas.com Una vez cargado el Plugin GeneratePress Premium, en el Menú de Apariencia aparecerá una opción que se llama GeneratePress y ahí vas a encontrar botones para activar toda la funcionalidad de la versión Premium del tema generatePress. Fondos Copyright Elementos - Desactivar Elementos Menú Plus Navegación Secundaria Biblioteca del sitio Espaciado Tipografía WooCommerce Lo que nos interesa está en Biblioteca del sitio, donde vamos a encontrar toda una serie de plantillas prefabricadas para nuestro sitio web, organizadas por categoría de negocios, Comercio electrónico o Blog Estas plantillas cargan el tema y contenido, así que es sencillo editar las páginas y sustituir el contenido por tu texto y por tus fotos. La mayoría trae páginas que sobran y algunas las puedes borrar Te quedas con lo esencial y los vas modificando Las fotografías pueden ser tuyas o puedes recurrir a sitios como pixabay, donde tienes imágenes que son libres de derechos y que puedes usar en tu web sin problema ninguno. Con relación a los textos, lo principal es que tengas una buena propuesta de valor, en la página principal, en esta zona que se llama Above the Scroll o Hero de tu cabecera, ahí tendría que ir bien especificada tu propuesta de valor. Que la gente entienda bien cual es tu oferta, tu propuesta, algo del tipo Ayudo a XXXX a XXXXX medianteXXXXXXX Ayudo a emprendedores a montar sus proyectos mediante herramientas de software libre Ayudo a personas a resolver sus dudas tecnológicas mediante asesoría y respuestas. un poco más abajo en la página principal describe tu servicio con más detalle Decide si quieres recoger correos electrónicos o no para un posterior boletín de noticias y utiliza un formulario para ello, bien un plugin o bien el formulario embebido de MailChimp o Revue Elemento de pie de pagina con algun enlace y los textos legales de la página web Buscar un sitio web de similares características y copiar los textos legales cambiando la información pertinente en cuanto a responsable de los datos direcciones y teléfonos.

Esta semana os traigo un nuevo proyecto que vuelve a tener como protagonista a Fernando Rodrigo, esta vez junto a Laura Muñoz, su socia en este proyecto. Cocinar salud es una web para una comunidad de personas que quieran tener una relación especial con la comida y será el pilar fundamental de su nuevo proyecto conjunto. Es una web basada en GeneratePress como casi todos mis proyectos últimamente, con un tema muy limpio y minimalista. En este proyecto el contenido está centrado en el Blog y en un podcast, en el blog publican dos categorías de contenido, una consiste en recetas y en la otra categoría cuentan cómo se conocieron y cuál es su relación con la comida. El podcast tiene una periodicidad semanal y lo hacen conjuntamente, un podcast que trata los temas con naturalidad y humor. Hacen también alguna entrevista a profesionales que tienen relación con el mundo de la gastronomía, la nutrición y la psicología El objetivo de este proyecto es poder ofrecer a su comunidad algo más que un mero recetario, la explicación del vínculo que hay entre la comida y la mente, mostrando que comprendiendo las razones es mucho más sencillo fijarse objetivos. Ya os he hablado varias veces de Integromat para hacer las automatizaciones, en este caso, he creado un escenario que tienen 4 elementos: El primer elemento es la aplicación que lee RSS, que está conectada con Anchor, a través de la URL del Feed y los credenciales necesarios para que esta aplicación pueda leer el feed y extraer los datos. Después añado una conexión con Wordpress, introduciendo la URl del sitio de cocinar salud e introduciendo como credenciales el API KEy que me ha generado el plugin de integromat que he instalado en ese sitio wordpress La acción a realizar en este caso cuando uso el NODO Wordpress en Integromat es Crear un post, esto me abre una ventana con una serie de campos a rellenar, como título del post, la descripción… De qué tipo es el post que quiero crear, en este caso es tipo Podcast por que tengo instalado en el sitio web Seriously Simple Podcasting, un plugin que me crea este tipo de contenido y todo el metadata necesario para hacer un podcast en tu sitio web, aunque yo he preferido hacerlo en anchor, que es gratis mientras el podcast sea gratis. Hay algún mentadata más que relleno como por ejemplo el autor, la categoría y lo más importante la URL del fichero de audio que contiene cada episodio Después añado un nodo HTTP, al que le paso la URL de la imagen que tiene cada episodio como carátula y conectó este nodo HTTP a un nuevo nodo Wordpress en este caso, en vez de crear un post lo que le digo es que cree un nuevo Media, una nueva imagen, que va a coger de la URL de la imagen representativa del RSS del podcast. Como estoy haciendo esto en el mismo escenario, Integromat me permite pasar datos de un nodo a otro, como por ejemplo el ID del Post que he creado con el primer nodo de Wordpress para que la imagen wordpress que acabo de crear se asocie como imagen destacada del post del tipo Podcast que va a crear este escenario. Con esto cada vez que se ejecuta el escenario, mira a ver si hay algún episodio nuevo, si es así, crea un nuevo post tipo Podcast al que le agrega toda la información como título, descripción categoría autor, imagen destacada y fichero de audio. Este escenario se ejecuta una vez a la semana poco después de que esté programada la publicación del episodio de Anchor. Si os gusta la gastronomía y os interesa la salud, os recomiendo que echéis un ojo al sitio donde podéis encontrar y contactar a estos dos peculiares personajes que os harán pasar muy buenos ratos con su podcast.

Barkingtalk.com es una página web dedicada a las mascotas, en especial a los perros y en este episodio os hablo de las características particulares de esta web. Diseño personalizado entregado en Photoshop Distintas formas de tratar de convertir el diseño en un tema Pinegrow WP theme converter Generate Press con generate Blocks Una cabecera diferente para cada sección Una cabecera diferente para categorías y otra para post Colores diferentes de Elementos comunes dependiendo de la sección en la que estemos Distintos bloques dependiendo de Desktop o móvil Páginas de archivos de post personalizados a través de Elemento Plantilla de Contenido Bloques personalizados para pastillas de producto -> https://www.studiopress.com/genesis-custom-blocks/ CPT UI - > https://es.wordpress.org/plugins/custom-post-type-ui/ Advance Custom Fields -> https://www.advancedcustomfields.com/ Bloques personalizados para tabla comparativa. Cada línea tiene un color de fondo Cada línea tiene una etiqueta TOP determinada Orden en la query para que se mantenga el mismo orden que llega en “Post__in” Conclusión Con un poco de práctica se puede maquetar un diseños personalizado desde 0 usando un tema hijo vacío de generatePress o Astra de una forma sencilla O incluso con el nuevo tema 2022 de WordPress y el edito de Gutenberg, podría hacerse también Conversor de HTML a temas de WordPress: https://pinegrow.com/theme-converter-for-wordpress

Escuchar en iTunes Escuchar en iVoox Escuchar en Spotify En el episodio 320 de WordPress Semanal hacemos una review de Astra Theme. Explicamos por qué está considerado uno de los mejores temas de WordPress. ¿Qué tipo de theme es Astra? Rápido, ligero y muy personalizable Del estilo a GeneratePress, Kadence y OceanWP Buen punto de […] La entrada 320 | Astra theme: review y opinión es una artículo de Gonzalo Navarro.

Esta semana en el episodio relativo a WordPress te hablo sobre los temas y de que forma te ayudan a establecer al aspecto visual de tu web y la maquetación de todas sus paginas, a través del personalizador que tiene incorporado WordPress. Los temas son es conjunto de plantillas que definen el aspecto gráfico de una página web definen el aspecto gráfico de cada sección del sitio web estructura HTML (escrita en PHP) y CSS + js para todo lo que tiene que ver con funcionalidad a nivel de componentes como puede ser un formulario o una animación de un objeto Una vez cargado el tema, el aspecto gráfico del mismo se puede controlar desde el menú Apariencia Personalizar y dependiendo de cómo sea el tema ahí encontraremos más o menos opciones Hoy en día los temas son una mezcla de secciones predefinidas y páginas realizadas con el maquetador, que puedes ser un maquetador externo como elemento o el maquetador gutenberg que viene incorporado en Wordpress. La tendencia es que se pueda hacer un sitio web con la única ayuda del maquetador y temas como el 2022 de Wordpress que es un concepto de tema vacío y que vas maquetando con el editor de Gutenberg. Existen marcos de trabajo para crear tus propios Temas como pueden ser Génesis, GeneratePress, Alpha Qué podemos hacer con el personalizador Definir la identidad del sitio Diseño- Tamaños y estructuras Navegación principal Navegación Secundaria Navegación Fija Panel Fuera del lienzo Barras laterales Blog Archivo Individual Archivo-entradas y páginas leer más fecha de publicación nombre de autor resumen Pie de página Tipografías Colores General Menús Widgets Ajustes de la página de inicio Home Blog CSS adicional Plugins en relación al tema

Me han consultado cómo implementar cursos de pago en una web que ya está creada con un framework de generatePress. Os cuento lo que yo haría y como implementaría venta de cursos en una pagina web que ya esta en funcionamiento. Los requerimientos eran El proceso de alta será automático a partir de realizado el pago (pago único) Cada alta podrá elegir su usuario y contraseña posterior a realizado el pago. Secciones de intranet: Interfaz de Alta Videocurso Material del curso Ejercicios del curso Otros recursos Contacto Mi cuenta. Recursos actuales: • Página web con WP y Genesis Theme. • Suscripción Ninja Forms. • Suscripción Zapier. • Suscripción WP Simple Pay. • Suscripción Vimeo. Necesidades Que el cliente tenga un Área de cliente Venta de cursos individuales Cada cliente tiene acceso a los cursos que compre siempre tiene acceso Implementación Las opciones serían: Restrict content pro EDD WOOCOMMERCE membership add-on (membresia) Este plugin te da la opción de restringir contenido en base a la membresía de la que se forme parte. Crea un producto Woocommerc con el nombre del curso y su precio. Crea una Membresía con el nombre del curso y condiciona la membresía a quien haya comprado el curso Creas una página(grupo de páginas) para cada curso, dependiendo de como lo quieras entregar y restringes estas páginas a quien sea miembro de ese curso. Restringes el acceso a la página y así solo los que han comprado esa membresía tiene acceso al curso. Páginas del curso Subes los videos a vimeo, configuras el video como privado y que solo se puede ver desde el dominio de la página web de curso y luego enlazas los videos en un bloque de video de vimeo que pones en cada página de curso. Restricción: página completa bloque de contenido Condicionar elementos de menú a que el usuario tenga una suscripción Menu Items Visibility Control lógica condicional usuario logueado usuario pertenecen a una membresía Conclusión de esta forma tienes la capacidad de añadir a tu página web: el comercio electrónico de los cursos con tu pasarela de pago preferida el área de clientes con las opciones cambiar contraseña, acceder al contenido que has comprado restringir el contenido para los usuarios de una membresía configurar el menú para que solo aparezcan los cursos que han comprado

Esta semana damos un repaso al menú de administración de WordPress y a todas las herramientas que vamos a encontrar en este escritorio. Escritorio con widgets configurables Entradas Medios - Biblioteca de Medios Páginas Comentarios Apariencia Temas Frameworks Genesis, generatePress, Alpha Editor- beta Plugins Usuarios Perfil Herramientas Herramientas disponibles- Conversor de etiquetas Importar Exportar Entradas Páginas Medios Salud del Sitio Exportar datos personales borrar datos personales editar archivo de temas editar archivo de plugins Ajustes Generales Ajustes de escritura Ajustes de Lectura Comentarios Medios Enlaces permanentes Privacidad

GeneratePress es el tema WordPress con la mejor relación calidad/precio, y el que más nos gusta a nosotros para crear páginas web. ninjasdelmarketing.com/69

GeneratePress es el tema WordPress con la mejor relación calidad/precio, y el que más nos gusta a nosotros para crear páginas web. ninjasdelmarketing.com/69

Escuchar en iTunes Escuchar en iVoox Escuchar en Spotify 1) ¿Usar Genesis o GeneratePress para un WooCommerce?, de Adrían Respondida en el minuto 6:42 Tengo la intención de hacer distintos tipos de diseños basados en WooCommerce y me gustaría saber cuál de estos 2 themes me haría mas útil aprender a dominar para hacerlo. ¿Cuál […] La entrada 298 | WP Q&A: Themes WooCommerce, mantenimiento, perfil en frontend, edd … es una artículo de Gonzalo Navarro.

✏️ Deja tu comentario Os explicamos en qué consiste este plugin que permite montar una tienda online para productos digitales o servicios, todo lo que se puede hacer gracias a sus addons, y los modelos de negocio que podemos implementar con él. ✈️ Grupo de Telegram Guión CódigoAdding HTML before or after Download product contentTérminos de taxonomías personalizadasCampos personalizadosDemoCalidadActivar columnas GeneratePress para DownloadsTaxonomías personalizadas para EDDWidgets de filtros FacetWP condicionalesAñadir labels a los filtros de FacetWPAñadir "Album" al título para los álbumes y bundlesColumnas para las taxonomías (hook GP)TrucosFacetWP no funciona si deshabilitas el archive con define('EDD_DISABLE_ARCHIVE', false);Tuve que añadir CSS para el grid de descargas en móvilIs the [downloads] shortcode responsive? - Easy Digital DownloadsPluginsWordPressGratisEasy Digital Downloads – BlocksEasy Digital Downloads - Auto Register (gratis)EDD List File NamesPagosStripe Pro Payment GatewayPayPal Commerce Pro Payment GatewayMuchas otras plataformasConditional GatewaysGateway FeesCheckout Fields ManagerEDD Download Images (gratis)EDD Featured Downloads (gratis)EDD – Coming Soon (gratis)Lock Downloads to IP (gratis)CaptaciónUser HistoryMailChimp / Aweber / ConvertKit / MailPoet / GetResponseAffiliateWPAcquisition SurveyCampaign TrackerConditional Emails (carrito abandonado)EDD Purchase Rewards (gratis)ReviewsDiscounts ProRecommended ProductsEDD Cross-sell and UpsellGestiónResend ReceiptWalletZapierInvoicesPDF InvoicesAdvanced Sequential Order NumbersAdvanced ReportsEstrategiaVariable Pricing SwitcherSimple ShippingFree DownloadsExternal Products (gratis)EDD Prevent Checkout (gratis)Downloads As Services (gratis)❓ EDD Store Hours (gratis)MarketplaceEasy Digital Downloads - CommissionsFrontend SubmissionsEDD MessageMembershipRecurring PaymentsRestricción de contenidoContent RestrictionAll AccessSoftware LicensingLicense Free DownloadRestrict Content Pro Member DiscountsCustom DeliverablesPricing

Escuchar en iTunes Escuchar en iVoox Escuchar en Spotify En el episodio 285 de WordPress Semanal repasamos el theme y el plugin de Kadence WP. ¿Aportan algo más que opciones como GeneratePress, OceanWP o Astra? Qué es Kadence WP y sus productos 1) Kadence WP Empresa con theme y plugins para WordPress Comprado por Liquid […] La entrada 285 | Kadence theme y Kadence blocks es una artículo de Gonzalo Navarro.

WordPress themes are crucial, you have to have one, but will they continue to be so in an era of Full Site Editing? We talk on the podcast today about the WordPress themes that we've used over the years. Starting out by being beguiled by themes which could do all-the-things, then moving towards theme frameworks and minimal themes which allowed some basic styling, but then got out of the way of our Page Builder so that we could create headers and footers that way. Which themes do we like and what do we think the future holds with themes appearing to be of less importance in WordPress' future. Are you exploring new themes? Are you a theme developer worried about the direction of travel? Listen to the podcast and let us know your thoughts...

MISSION EIGENHOSTING (3): Noch 30 Tage, jetzt PlugIns, Theme und Customizer auf meiner "Spielwiese" - doch dann kam WP5.8!Meine Zeit läuft ab. Jetzt in riesen Schritten! Bald hole ich mir meine Domain und ziehe diese zu meinem neuen Hoster - ja, immer noch ein kleines Geheimnis für den Spannungsbogen! - um. Und dann die Inhalte. Die Mediathek. Und dann kommt die Handarbeit... und schon sollte ich wieder online sein. Da mein, eben deshalb auch der Umzug, WP-Auftritt teuer für wenig ist, sind Plugins, eine bunte Vielfalt an Themes und eben auch sonst ein paar "Kleinigkeiten" komplettes Neuland für mich - gut nur, dass ich das Buch des Rheinwerk-Verlags, passend zu meiner Herausforderung mit dem Titel "WordPress 5" mein Eigen nennen kann. In der letzten Runde ging es um meine Struktur und Konzeption, nun die ganzen spannenden Dinge, die meine 100 € an WordPress für jeweils ein Jahr nicht ermöglichen... und auch die damit verbundenen Stolperfallen...! WordPress 5, das umfassende Handbuch / Bild-Quelle: Rheinwerk Verlag Ein kurzes Recap, was so auf mich zukommt: Antrag zum Umzug der Domain stellen - Anfang August! Aber noch warten, bis nachfolgende Schritte erledigt sind, bevor ich sie an meinen neuen Hoster gebe, sonst bin ich offline! Komplette Mediathek meiner WordPress-Seite herunterladen und auf der neuen einspielen! Mich kurz aufregen, dass ein Rückspielen nur Datei für Datei erfolgen kann! Was für ein Mist! Entgegen dessen, wie es bei meinem WP-Auftritt geht, schluckt mein Hoster den Ordner des Exports und stellt mit einem Klick alle fast 700 Medien meines bisherigen Auftritts her! Neues Theme auswählen: Ich mag es Blog-zentriert und einfach, aber mit einigen Designmöglichkeiten. Und ich mag Themes, die vom "Hersteller", also WordPress, kommen. Zwei habe ich schon im Auge, das neueste, Twenty twenty-one, das als Konkurrenz zu Elementor quasi nichts und alles kann, ist NICHT dabei! Die zwei Themen, die ich im Auge habe, sind nicht mehr die frischesten, werden aber von WP noch mit Updates, erst vor ein paar Tagen für das WP5.8-Update - wenn auch mit einem Tag Verspätung - versorgt: Mein Favorit: Und während ich es ausprobiere, um es hier aufzuschreiben, gleich meine Meinung geändert: Twenty Eleven in der aktuellen Version: 3.8 - schlicht, einfach, schick und schön anzupassen. Wie das zuvor Nummer-Eins-Theme Twenty Twelve in der aktuellen Version: 3.4, ebenso schlicht, schickt und schön anzupassen... scheiß Qual der Wahl! Mein "Backup": sind mehrere: Überraschung: Twenty Seventeen in der aktuellen Version 2.8 - allerdings stört mich, dass mein Lieblings-"Ich-darf-das"-Bild dann hier die ganze Webseite ziert... wobei... so schlecht sieht es auch nicht aus... last but not least: Twenty Sixteen in der aktuellen Version 2.5, ein wenig langweilig aber schön gegliedert und praktisch in der Pflege Habe noch Drittanbieter-Themes, die mir empfohlen wurden: Neve, GeneratePress und colorlib - hier stört mich, dass die Teile kosten... und zwar JÄHRLICH! Freeze: An meiner bestehenden WordPress-Version wird NICHTS mehr geändert. Ich habe noch, mit diesem, drei BlogPosts in Petto - dann ist, wenn nicht noch ein brennendes Thema kommt, Schluss - und ich ziehe um. Also, in gut zwei Wochen! Backup mit dem WordPress-Export-Modul meiner Inhalte habe ich gestern erledigt - und auf der Spielwiese eingespielt, da klappt alles! In Diskussion mit WordPress.com darf ich mir, bevor mein Vertrag ausläuft, für einen Tag eine kostenfreie "Aufstufung" erlauben und mir hierfür ein Plugin aussuchen, welches dann kostenfrei für mich freigeschaltet wird. Die Wahl fiel auf UpdraftPlus, da ich das auf meiner Spielwiese nutze und mich nicht neu einarbeiten muss, kann aber sein, dass es dann auf dem "echten" neuen Auftritt duplicator wird...! Damit bin ich auf meiner zahlenden WordPress-Seite fertig - so hoffe ich immer noch! Jetzt sollte ich nur noch auf meinem neuen Hoster Feinschliff betreiben. Hilfe und Unterstützung hole ich mir wieder aus den jeweiligen Kapiteln aus dem WordPress-5-Handbuch von Rheinwerk: Plugin Updraft Backup installieren und neue, noch leere WP-Installation sichern. Sicher ist sicher. Auch ein Tipp aus dem Buch! (Verweis auf das PlugIn-Kapitel 9 siehe auch noch hier weiter unten) Da bin ich noch hin- und hergerissen: Entschieden: Manuell die Mediathek uploaden und aus der Backup-Zip das XML zurückspielen.... ODER Über UpdraftPlus/Duplicator den alten Inhalt rüberziehen? Ich weiß ob der Fehler und was dabei alles schiefgehen kann, aber es ist mir lieber so, als im Nachgang die von einem Plugin gespiegelten Inhalte nach möglichen Fehlern zu durchsuchen...! Testen, testen, testen - ob wirklich alles geklappt hat! Sind alle Medieninhalte da, die eingebetteten YouTube- und PodCast-Links? Alle Bilder da und korrekt in den jeweiligen Blogs? Wenn Test und Inhalte so weit ok sind, die Administration einrichten (Kapitel 5): 2FA-Login, Benutzer und Passwörter (Kapitel 7) Theme installieren (noch diverse zur Auswahl, bin unentschieden - noch, aber klarer Favorit!) WICHTIG: nach Anleitung der c't (mit Bezahlschranke) die JSON-Schnittstelle deaktivieren! Erste Inhalte als Lebenszeichen im Blog und im PodCast veröffentlichen (Kapitel 6) - dann sollte ich wieder da und online und fürs Erste umgezogen sein... alles Weitere sind Feinheiten, Tuning und dem WordPress-Buch folgend, die wichtigsten Einstellungen, die man WP verpassen kann! Daher: hier Zeit einplanen! Und dann... das meine Plugins installieren: ...oooooops... das kommt doch erst nächstes Mal, WP5.8 hat da ein paar Änderungen mitgebracht, die muss ich mir noch genauer ansehen! Das war jetzt die zweite Schnellübersicht, die euch auch Lust auf das Buch machen soll. Wie gesagt, fast 1.100 geballte Seiten, die euch durch alle Lebenslagen bringen, egal ob Newie oder Nerd, ob Theme-Ersteller oder CSS-Eingreifer. An sich, ja ich weiß, wollte ich nun mehr auf das Thema Plugins eingehen. Das habe ich verschoben, da die neue Version 5.8, die diese Woche kam, wieder einige Änderungen mitgebracht hat, die ich für mich erst noch prüfen und erkennen muss - nicht, dass daran der Umzug scheitert! Und ich muss dem WP-Support erklären, dass P2 ein eigenes Produkt des Hauses ist... auch hier habe ich, und das, obwohl es wie mein Blog noch durch WP selbst gehostet und gepflegt wird, Probleme mit Gutenberg-Blöcken, wenn deutsche "Sonderzeichen" wie ä, ö, ü, ß oder auch banale Anführungszeichen (") gesetzt werden, dass ganze Blöcke plötzlich eine Fehlermeldung bringen und alle Inhalte unwiderruflich verlieren... Also, wie letztes Mal: dranbleiben - oder/und schon mal das Buch bestellen und vorarbeiten! Ich freue mich auf eure Rückmeldungen zu meinen Plänen und Ideen, zu den Punkten, die ich aus dem WP-Buch genommen habe und meinen Gedanken dazu... immer her damit, in die Kommentare oder per E-Mail, Sprachnachricht oder gerne als Interview-Partner für meinen PodCast... ganz wie du willst! Dann bleibt dran, wenn euch ein Aufbau bzw., wie in meinem Fall, ein Umzug mit komplett neuem Aufbau interessiert. Nächstes Mal gehe ich tiefer in Design und PlugIns, das wird spannend! Und dank einer bereits im Hintergrund laufenden "Spielwiese", wie ich sie nenne, die schon seit Monaten parallel läuft und mir erste Lehren für einige der im Umzug relevanten Themen beschert hat, kann das, gerade mit den Plugins, noch super spannend werden - oder eben auch super nervig... mehr dazu bald! PodCast abonnieren: | direkt | iTunes | Spotify | Google | amazon | PROUDLY RECORDED AND PRODUCED WITH Ultraschall5 Folge direkt herunterladen

En el episodio 274 de WordPress Semanal respondo dudas veraniegas sobre el día a día en WordPress. Escuchar en iTunes Escuchar en iVoox Escuchar en Spotify Índice de respuestas contestadas Recuerda que si perteneces a la plataforma puedes acceder a soporte personalizado conmigo. En este episodio doy respuesta a: Webs sólo para usuarios registrados, de […] La entrada 274 | Astra vs GeneratePress vs Genesis, webs cerradas, Shopify vs Woo, controlar permisos en el admin de WP, licencias premium es una artículo de Gonzalo Navarro.

This week's WordPress news - Covering The Week Commencing 10th May 2021

Come aprire un blog e guadagnare online? Ti mostro i tool e la strategia essenziali per partire veloce, non perdere tempo e sviluppare preso il tuo business online. Il blog è ancora uno strumento eccellente per creare un business online. O per portare clienti ad un business offline. La SEO è ancora forte, il pubblico legge, anzi vuole contenuti più approfonditi. Però le cose da fare sono così tante che rischi di perderti e rimandare. Invece, devi concentrarti il più possibile sui contentuti. Ti do le indicazioni essenziali per avviare il tuo blog velocemente, senza perdere tempo su attività inutili. Così potrai subito usarlo per far crescere il tuo business. Ricevi gratuitamente via email le idee più utili da libri ed articoli su crescita personale, business e produttività. Iscriviti su https://bit.ly/3jpOf47 Ecco l'elenco completo degli strumenti per creare un blog: Siteground per l'hosting https://bit.ly/3ba5yUq https://www.register.it/ per verificare la disponibilità del dominio Hello Elementor, tema leggerissimo e gratuito per Wordpress https://elementor.com/hello-theme/ GeneratePress, tema leggero con qualche opzione in più https://generatepress.com/ Elementor, plugin per il design del sito, i moduli di iscrizione, le landing page https://elementor.com/?ref=5345 Yoast, il miglior plugin per la SEO https://yoast.com/wordpress/plugins/seo/ Insert headers and footers, plugin per includere script nelle tue pagine https://it.wordpress.org/plugins/insert-headers-and-footers/ WP-Rocket, il plugin più efficace per accelerare il sito con la cache https://wp-rocket.me/?ref=dbb08cda WP Supercache, plugin gratuito per accelerare il sito, non troppo difficile da configurare https://it.wordpress.org/plugins/wp-super-cache/ ActivePowered, autoresponder tutto in uno per qualsiasi business https://activepowered.com/?ref=albertocabasvidani ConvertKit, autoresponder facile da usare, con un buon piano gratuito per iniziare https://convertkit.com?lmref=rpnwtA Sendfox, autoresponder minimale con un piano lifetime, per evitare pagamenti ricorrenti http://bit.ly/308KOpC Ubersuggest, strumento a basso costo per la ricerca delle parole chiave SEOZoom, strumento completo (e italiano) per la ricerca delle parole chiave Altre risorse citate: come scegliere il dominio https://italianindie.com/scelta-registrazione-dominio/ la nostra serie di webinar per lanciare il tuo infoprodotto e monetizzare velocemente https://italianindie.com/infoprodottozen/ --- Send in a voice message: https://anchor.fm/italianindie/message

¡Buenos días! Hoy estamos de lanzamiento, hemos publicado el nuevo theme de OsomPress, Karma,: Si estás suscrito a la news de OsomPress recibirás el cupón de descuento del 20% por el lanzamiento o si te interesa más, hemos preparado un bundle de nuestros 3 themes al precio de dos. Échale un vistazo a los detalles de Karma theme aquí ¿Qué tal la semana? Semana esther Una semana tranquila con trabajo de clientes, paletas y meetups. Ultimando los detalles para el nuevo theme de OsomPress Semana Nahuai Meetup Silicon Vallés donde hablamos de los plugins imprescindibles para desarrollo en WordPress. Meetup Barcelona escuchando a Albert Calzada hablar sobre WPML vs MultilingualPress. Invitado podcast Planeta M para hablar de sostenibilidad digital. Organizando el lanzamiento de Karma. Entrevistando a un emprendedor español que ha facturado + 300.000$ vendiendo temas para WordPress. Podréis escuchar la entrevista el 6 de mayo. ;) Contenido Nahuai 3 tutoriales nuevos en Código Genesis de los cuales destaca: Ocultar el inicio HTTP o HTTPS al mostrar una URL en WordPress Tema de la semana: Tipos de temas: Premium: nicho o multi-propósito: ThemeForestTemas base o frameworks: Astra, GeneratePress, Storefront, GenesisTemas base + maquetador: Hello + ElementorStarter themesThemes a medida Cada tipo de tema tiene un objetivo y mercado diferente, y unas ventajas e inconvenientes: Premium: Diseño y funcionalidad a bajo coste ya preparado para un tipo de negocio concretoTema multpropósito con decenas de demos adaptables a múltiples negociosPersonalización del theme desde un panel de control, si necesidad de tocar códigoProblemas de rendimiento.Fallos a largo plazo por código y plugins incrustados en la plantilla Poco flexibles para personalizaciones no incluidas como opciones Base / Frameworks: Curva aprendizaje + elevadaMejor calidad de código y rendimientoIncluyen hooks y filtros para extender y personalizarNecesitan + diseño para adaptar a las necesidades del proyectoMás tiempo de desarrollo -> Presupuesto más elevadosMás robustos y mejor rendimiento a largo plazo Theme + Maquetador: Muy prácticos para maquetaciones rápidas sin necesidad de códigoProblemas de rendimiento y dependencia absoluta del maquetador utilizadoProyectos rápidos y económicos. Starter themes / Themes a medida Permite crear proyectos totalmente a medidaDesarrollos largos y complejos El principal problema es cuando se utiliza el tipo de theme incorrecto para ese cliente o proyecto o se vende como lo que no es (p.e., themes premium vendidos por agencia a precios de desarrollo a medida) Novedades a tenemos la primera decisión go/no-go para incorporar el FSE en WordPress 5.8. Se quedan fuera los estilos globales y el editor del sitio. El resto de características se incorporan (25 bloques, theme.json....). Tip de la semana Dos recursos donde conseguir música: https://uppbeat.io/ (Freemium) https://www.unminus.com (gratuito - Unsplash para música) Menciones Núria nos comenta que el tema de sostenibilidad le resulta cada vez más interesante. Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

✏️ Deja tu comentario Os traemos otro nuevo episodio donde realizamos un repaso a una de vuestras páginas web e intentamos daros consejos acerca de diseño, marketing o desarrollo web para que mejoren vuestros proyectos. Y como siempre, las novedades de la semana. https://www.youtube.com/watch?v=OlQzW36VNHo&ab_channel=NegociosyWordPress Novedades Os damos las primeras impresiones sobre NitroPack, un servicio que permite optimizar una página web y que consigue unos resultados absurdamente buenos. Web de NitroPack Continuamos con novedades para anunciaros que tenemos 2 nuevas versiones de Jet Engine que realizan lo siguiente: FIX: additional output validation for some widgets.ADD: an ability to choose value format for media and gallery meta fields;ADD: compatibility with Rank Math and Yoast;FIX: additional output validation for some widgets;FIX: wisywig field on Options Page;FIX: save terms meta;FIX: various minor fixes. Yannick nos hablará de su plan para construir una mayor comunidad en La Máquina del Branding y nos anuncia que va a publicar de forma gratuita, en su canal de YouTube una serie de cursos fundamentales, entre los que podremos encontrar: Curso Básico de WordPress - Muy prontoCurso de WooCommerce - Muy prontoCurso de Elementor PRO (Actualizado) - Muy prontoCurso de Jet Engine (Actualizado) - Muy prontoCurso de OxygenCurso de PhotoshopCurso de IllustratorY muchos más... Así que si estos días le veis un poco menos, que sepáis que es porque está enfrascado en grabar todos estos vídeos, al menos los de los 4 primeros cursos que lanzará de manera simultánea. Lo que no tiene pausa es La Zona Premium de LaMaquinaDelBranding.com. Como todas las semanas, aquí tenéis los nuevos vídeos. Uno sobre como insertar textos con contenido dinámico gracias a Jet Engine y los shortcodes. Y el otro acerca de la construcción del checkout con Jet WooBuilder. https://lamaquinadelbranding.com/generador-de-shortcodes-de-jet-engine-para-el-aviso-legal-y-otros-contenidos-dinamicos/ https://lamaquinadelbranding.com/diseno-de-checkout-con-jet-woobuilder/ Y pasamos a las novedades de Elías, que esta semana nos trae contenidos de su canal de YouTube. Por un lado nos enseñará a mostrar estrellas de valoración. Y por otro tenemos un análisis del plugin Twenty20 con el que podrás mostrar una imagen doble, y con un controlador deslizable comprar una imagen con otra. Te servirá para mostrar proyectos, edición de fotografías, reformas, etc. https://www.youtube.com/watch?v=pw0AUHkjKD8&ab_channel=El%C3%ADasG%C3%B3mez https://www.youtube.com/watch?v=Ouz4lubDQmg&ab_channel=El%C3%ADasG%C3%B3mez Hablaremos también de cómo añadir fuentes locales en GeneratePress y os invitamos a visitar el siguiente artículo: https://docs.generatepress.com/article/adding-local-fonts/ Destacamos por último una comparativa de ligereza y tamaño de los diferentes builders para WordPress donde Oxygen nos sorprende enormemente: https://twitter.com/EliasNS/status/1378619603522306049 ¡Ah! y no nos olvidamos de las continuas mejoras que está recibiendo Gutenberg. Podéis echar un vistazo a lo último aquí mismo: https://make.wordpress.org/core/2021/03/31/core-editor-improvement-easier-than-ever-to-find-the-blocks-you-need/ Consultoría web para DAdisseny Analizamos está página web en la que Daniel ofrece sus servicios de diseño y marketing online. Tenemos entre manos en esta ocasión un sitio web sencillo, directo y que permite que los clientes no se "líen". Pero también vemos la posibilidad de realizar algunas mejoras sobretodo en algunas cuestiones de diseño como la mejora de contraste de colores, un flujo de diseño que permita que todo sea más homogéneo, o el uso de material gráfico que siempre siga la misma línea. Destacamos también la importancia de presentar siempre los mejores trabajos y no los últimos y extraemos algunos consejos sobre usabilidad. Enlaces Core Editor Improvement: Easier than ever to find the blocks you needWP Charts & ComparisonsAdding Local Fonts to GeneratePress

Show Description On this episode, Michael, Taylor, and Jason discuss Apple's discontinuation of the original HomePod, and iMac Pro. News Apple discontinues the original HomePod and iMac Pro. For more info, see the links in the show description. Evidence that supports the eminent a-rival of Apple's AirTags was Found in the Find My app in the iOS 14.5 beta. Hims has launched the BrailleSense 6. Google released the Android 12 technical preview. Ad iAccessibility app development services Picks Jason: TalkBack version 9.1. Taylor: GeneratePress Michael: The Expeditionary Force Book Series Providing Feedback We love hearing from you, so feel free to send an email to feedback@iaccessibility.net. You can follow us on Facebook, and Twitter. You can also find us on Reddit, and all around the web. Also, don't forget to check out our YouTube page, and for all things iACast, check out our iACast page. If you'd like to help support us, you can do so via our PayPal and Patreon pages. If you wish to interact with us during our podcasts live then please do join us on our Slack channel. Show Transcription MICHAEL: Hello, everyone and welcome to another episode of the IA cast. All right, with me today, I have the usual group. We have Taylor Arndt, TAYLOR: Hello, everyone, MICHAEL: and Jason Earls. JASON: Hello, everybody. MICHAEL: All right, we have a great episode for you today. And you know, we've been gone for a few weeks. We had a kind of a crazy storm And then we wanted to get back on a regular schedule. So, we're back with a new episode to talk about all the interesting news that's happened recently and some rumors and news and a bunch of different things that have happened. So, let's jump right into it. Our main topic for today is the first news item, and that's the HomePod being discontinued. And I have very mixed opinions on this. JASON: I do too. I kind of understand why Apple discontinued the HomePod. Also, they discontinued the HomePod! It's okay, HomePod buddy, I still love you! As I pat my HomePod. MICHAEL: Didn't we have a hashtag for a while, pet the HomePod? JASON: I think we did. TAYLOR: Hilarious. JASON: I was just trying not to pat the screen because I didn't want music to happen, but that would have actually been really funny. MICHAEL: I think I have a picture of headphones sitting on a HomePod. JASON: Oh, yeah! The Andrea Cans! MICHAEL: Yeah, yeah. JASON: But yeah, on one hand, I understand why they did it because it was at launch a what, $350 Smart speaker that couldn't do terribly much more than play music. I mean yes, it sounded good, But you know, it's not what people were looking for in their smart speakers. Especially considering the likes of the Echo devices, the Google Home Hubs or Homes at the time. And you know, the HomePod's been around for like 4 years. So, in one respect, I kind of understand it. And you know, the HomePod Mini does have some features that the big HomePod doesn't have regarding the U1 chip and everything. But at the same time, the HomePod does sound so good! And as good as the Mini is and as great sales figures as the Mini is because of its price point and everything, you can't argue that it just does not sound as good as the big HomePod. TAYLOR: Right. But I think if we're thinking about it, the majority of consumers, they may not be in depth with audio and they may not understand that the HomePod sounds the way it is and that they want to pay for that. Because a lot of them just want to listen to music, and they want it to be portable. And so, that's where I think it's coming down to. Like, I understand why they they discontinued it, but yeah, it's kind of sad. I mean personally, I don't have a big HomePod, but that's because in a small apartment, I just don't have a lot of room. JASON: Right. And, you know, they did say that they are still going to push out software updates for the big HomePods and support the Apple Care which is good because I just got Apple Care last year. TAYLOR: Oh, that would stink otherwise. JASON: Right? But like, I really want them to come out with a bigger HomePod for 199. That's what I'm hoping for, even though they publicly said to I think it was like iMore or whatever that they were in fact focusing their efforts on HomePod Mini. Because let's think about it like this, the big HomePod — you know, Apple slash the price to 299, right? So, for $200. You could get two HomePod mini for less money than one bigger HomePod. Now, that doesn't mean it's going to have the bigger, basier sound of the HomePod, but at least you would get stereo audio and stuff. MICHAEL: Well, let's leave this part for the end because we're already kind of diving in. JASON: I know right? I like, I got thoughts I'm sorry. MICHAEL: But the other bit of news is the iMac Pro completely was discontinued and they're only selling them while supplies last JASON:That I'm not sad about. MICHAEL: In a way, I am. I think it was a great product, but I think we're about to see something new come from Apple. And as usual, we will be doing a live stream of that event. At least that's the plan. We'll be doing a live stream of the Apple event when it happens later this month. Because we do know for certain, right, that there is an apple event? JASON: I don't think we do know for certain. I just think speculations hide that there may be one, at least last I checked. But March 23 is the rumored date for the Apple event. I also haven't really looked at the news today. So things may have changed. But last I knew it was a hypothetical thing at this point. I mean, a highly likely thing at this point. MICHAEL: And I think it's because they're discontinuing these devices and the fact that we have so much information in the code about our next topic, and that's potential AirTags coming soon. Because there's mention of them in the find my app. TAYLOR: Yes, there is. MICHAEL: On the beta TAYLOR: Which is awesome because I've saw YouTube videos. Obviously, I don't have the beta myself, but I've seen YouTube videos that have mentioned it. Obviously, when you're on to prepare for the podcast just kind of looking at all the news. And but yeah, definitely pretty cool. And hopefully, hopefully they work. I mean, Tile's nice, but it'd be nice to have something built in and integrated for finding stuff. JASON: Right, and I guess Apple's opening up the FindMy protocol so that companies like Tile could take advantage of it as well. And it's nice to see that they are opening up more of their frameworks and things. MICHAEL: Well, and I think that's because there's been so much blame for antitrust and things between them and Google and things like that, that they're trying to make sure that they stay open — JASON: ahead of that, Yeah. MICHAEL: Because Google's had a lot of problems with that because they're in everything. The last bit of news that we have is, and I won't make any jokes, Jason, I won't do it, I won't do it. Those will be left for off the podcast, the BrailleSense 6. And I only make this joke because if you want to learn more, head to hims-inc.com/bs.6 . And I'm not kidding. Take all the jokes from that you can. JASON: Exactly. MICHAEL: Basically, we have the BrailleSense 6, and it was announced this week at CSUN. From what I've been able to tell, it was one of the biggest announcements because there weren't a lot of announcements this week. And the BrailleSense 6 dropped the Polaris naming. And it's Android 10, 120 Gigs of hard drive space, 80211AC wireless, a battery that while under load will drain 21% in an hour and a half if doing the max amount of work. That's the only battery statistic we can get. It has SD card slot, it has two USBA ports, a two USBC ports, a headphone jack, supports microphone, The, what is that called, Jason? JASON: I think it's TRRS, actually, I believe is the technical standard which is basically what this microphone that I'm using is, which is, think the older headphone jacks on the iPhones or the the headphone jack on the Mac. So it's that single microphone combo jack. MICHAEL: And it has all that, it has new software installed. And the person doing the presentation was using Zoom on the BrailleSense. So that's pretty promising. The only concerns I have are if it's going to get Android 11 and up, and how well the software is going to work because the Polaris had a lot of issues with deleting documents and things like that. JASON: Yeah, the BrailleSense Polaris is a very interesting device. I think it also actually Michael, in addition to the headphone jack, I think they said it also has a stereo line in Port as well. So you could connect music things to it, you know, binaural microphones really would work I would imagine to it. MICHAEL: Nice! JASON: Did you mention that it has 6 Gigs of RAM? MICHAEL: No, I did not. TAYLOR: Nope, you didn't JASON: So yeah, it's got six Gigs of RAM, an 8 core CPU. I don't remember if they announced the clock speeds of it, but — MICHAEL: It didn't. JASON: So, it really does seem like a very interesting device and — MICHAEL: And it's gonna cost 5799, come out in June. TAYLOR: Yeah. Wow. That's a lot of money. JASON: So we do know, the battery will be user replaceable though because they talked about that at the CSUN announcement I think MICHAEL: they do offer financing and trade ins for your older devices, so those are options to get you a lot closer in price to those devices. So JASON: Yeah, it's a very interesting device. I do worry what the battery life is really going to be like, TAYLOR: Right, and also if it can — like some note takers have a problem where they fall behind mainstream. And so that's the other concern too, is that like, you buy the $6,000 device almost. Well, it's already running two versions behind of Android almost at this point. 12 is beta. So that's the other thing too. These notetakers I mean, they're great for what they are, but you know, it's a specialized thing, and they're not always up to date. JASON: Like I said to you guys, I think off the show, if I were to get a note taker, it would probably be the BrailleSense. You know, the BrailleSense 6. It's so weird that they don't have a name for it now. TAYLOR: I know. MICHAEL: Alright, you know, and we could have a whole episode on notetakers, but I think we would want to have somebody on that can talk more about Braille and mainstream versus notetaker because I think that would be a very cool discussion. So TAYLOR: Yes. JASON: Yeah, I do too. Because I mean, I've used the BrailleSense in the past, but the BrailleSense I used was, I think, even before the U2. So, it was definitely not any of the Android based BrailleSense devices. So MICHAEL: Another thing that's happened, the last news topic I really could think about, is Android 12 is in technical preview. We really haven't talked about that. And I hear it brings a whole lot of user interface changes, but not a lot of — you're not going to be able to notice it very much with Talkback. JASON: Yeah, that's true. I have been playing a little bit with the beta. After a couple false starts, I eventually got it on my Pixel. I accidentally installed the version of Android, that AOSP version, so it didn't actually have a screen reader which is why I wasn't getting speech. TAYLOR: Oh, no. How did you fix that? JASON: I pre flashed it — MICHAEL: Very carefully. JASON: I was — TAYLOR: Yeah, very carefully. JASON: Yeah, very carefully. So yeah, I reflashed it, because you can actually go to the Google developer site, and you can actually use their online flash tool, and it will basically do all the work for you MICHAEL: Online? That's cool! JASON: It downloads the image to the device, you have to enable some things like OAM Unlock, and whatnot, it'll download the image to the device, and it will tell you when it's safe to unplug your phone at which point it should be booting into the beta of Android. MICHAEL: That's fancy. JASON: I know. MICHAEL: And talk about the security implications there. I mean, it's Google, and they have all the security keys and all that. But could you imagine if somebody were to spoof that, and be able to put a knot legit version of Android from a website? JASON: Yeah, I know. I did actually think about that. And then I stopped thinking about it. TAYLOR: That might have been a good idea. JASON: But like I said, I do have Android 12 installed. I don't notice too much of a difference. Although honestly, my Pixels not my primary driver, my primary driver's my iPhone. So what I can say though, is that 12 does seem to be relatively stable. And along with the introduction of Talkback 9.1 which is not specific to Android 12, I do think that the Android experience is going to improve a bit which is nice and awesome to see. MICHAEL: Yeah. So, it's really cool that, you know, we have the ability to flash these devices remotely. I think it's really neat. But we'll have more information about what's in the beta for Android 12 in a future episode, but I think it's really cool that we have the ability to do that, and to try these things before they come out, you know, iOS, Android, Windows through the Windows Insider program, and things like that. JASON: I think the one thing that was kind of annoying to me though is — and maybe it's just I did it in a way that made this happen. But it ended up forcing me to reset my phone to flash the version of Android 12 on to it. And of course, when I had the version without talkback, I didn't mind resetting my phone. And I think if you downgrade back to Android 11, I believe it will make you reset as well. They do tell you that. So MICHAEL: you know, I love how my watch made a noise even though I have — typically if I mute my phone, my watch will mute with it, but not this time. JASON: Oh, interesting. MICHAEL: Yeah, usually it mirrors but not this time, that's interesting. All right, so for our ad part of the show today, I want to talk to you guys about app development services that's offered by iAccessibility. iAccessibility offers app development services for iOS and Android at $50 an hour where we will build your app from the ground up based on your website or however, whatever app you're trying to build. And the app will be accessible and usable by all users. Unless it's a game that you really need specific use cases. We'll still try to make it as accessible as possible, though. So,, we've built apps like VO Starter, we've built apps like Pocket Braille, Blind Bargains, ACB Link, And that's just a few of the different apps on a lot of platforms that have been created. So $50 an hour minimum of $1,000 and you can have your app in the iOS and Google Play app stores. So you can go to iaccessibility.net to learn more, and we will be promoting that more on the website. So, people look out and we'll have more information. So thanks for listening to the iACast. And now on to our main topic for today. And we've already talked a little bit about that, and it's Apple discontinuing products like the HomePod. And you guys, I — this is — I feel like this is the most products that Apple's discontinued at one time. And you know, Microsoft has done it. I mean, they discontinued a whole store line. Google, Google is the project killer, they are known for that. Do you guys think Apple's kind of jumping on board that train, JASON: I think in a way they are. I really think what they're trying to do is they're trying to streamline their product line, and you know, not have so many variations of things around. Especially in the case of the iMac Pro. I keep wanting to call it the MacBook Pro. That is a different product. But the iMac Pro because they really want us all to move over to Apple silicon, which, you know, I'm personally fine with. So I really think that's part of it. And, you know, as far as the HomePod, I like to think that they have something new planned to replace this beautiful, soft, lovely mesh, big HomePod that I'm totally like rubbing a finger against right now because it just, it's fun! MICHAEL: Hashtag pet the HomePod. JASON: Exactly. But you know, I really hope that they do have something to replace the bigger HomePod with at some point soon. Because, yeah. TAYLOR: Yeah. So the thing with that is that, I think, like I said, a lot of these companies are doing that right now. They're just trying to streamline. And you know, Google has been doing it for years. Microsoft kills things. But Apple, like I said, this is really a first. They don't really do this all that often. And so, either one of two things, they either have a lot more products coming and they need to get rid of stuff, or they're just trying to streamline because a COVID and everything, obviously, but we've been in COVID for over a year now. So who knows. You know, they're just trying to get things streamline. Or if they are trying to add new products, but they need to get rid of some first. MICHAEL: And it might be — it might just be that they don't plan to update. Oh, well, actually, you know what? I think the Home Pod runs on the processor that the iPhone seven runs on. Isn't it, Jason? JASON: The big HomePod? Yeah, it's the A8. MICHAEL: Oh, wow. And I think that's the next on the chopping block this year, guys. TAYLOR: iPhone seven, you think next? JASON: I think well, the seven has the A9, right? MICHAEL: I don't remember — JASON: No, wait a minute. No, I think the A8 is from the iPhone 6. Actually. MICHAEL: But I remember the 6S is the last version — iOS runs on the 6S. And so I bet the iPhone seven will be the final version that 15 will run on. JASON: Oh, that's possible. I mean, at the same time, they did actually change the foundation according to some tech sites. They did change the foundation of what HomePod OS was. So for a while it was based on a foundation of iOS. And then I don't remember when this happened. But supposedly they ended up changing the foundation from iOS to TV OS so that it wouldn't have as much code and things in in the OS that isn't really needed and used by the HomePod. So I was kind of not expecting to see the cancellation of the big HomePod for another year or two yet. I was a bit surprised. But maybe — I mean, I was going to say maybe this has something to do too, with the silicon chip shortage. But that would probably be more to do with the Mac, I would think maybe then the homePod. MICHAEL: Well, it's interesting because I'm wondering if they're going to rename the HomePod Mini eventually to something else. Or if we're going to have the HomePod Pro, come out and then put a new device in later on in the HomePod category JASON: Right, or the HomePod Max. TAYLOR: Right, or the HomePod Pro Max. JASON: I don't think they'll do Pro — well, I lie, 12 Pro. — MICHAEL: If you think about it, on the Mac, we don't have a MacBook, we have the Mac Mini, the MacBook Air and the MacBook Pro. We don't have a Mac Book or the Mac. TAYLOR: Oh, right. MICHAEL: So that might be kind of the landscape we're looking at for HomePod for a while. JASON: Maybe. MICHAEL: Because if you notice the mac book that came out like 2015-2016– JASON: 2015-2016, I think 2016, yeah. MICHAEL: It was short lived as well. So you know we have the air and the pro that are still around but the flagship name was was discontinued quick on that line too. So that's kind of interesting to think about. JASON: Yeah, it really is. And I think the one thing that's keeping me from being complete and utter 100% distraught that the big HomePod is being discontinued is just the fact that the — and I think I said this before, that Apple did say that they are still going to issue software updates for the big home pods for the time being, and supported still through Apple Care. MICHAEL: I'm wondering if you put two HomePod minis in a room, if you get the same quality sound as one big HomePod, JASON: I think you would get the same overall quality sound, because the HomePod Mini does seem like it sounds very similar to the big HomePod just without that deep low bass that the big ones can hit. MICHAEL: Yeah. And I don't know, it's to the point where when we look at these devices, it's hard to it's, and you know, maybe I'm just, my train of thought just keeps going all over the place. But the more I think about things, maybe this is a way for tech companies to dispel rumors and leaks by just saying, we're going to discontinue this, we're going to change this. And so it kind of throws people off to know what the next step is going to be. JASON: Yeah, maybe. I think though, in the case of the iMac pro being discontinued, we all know, it's most likely going to be because we're going to be seeing an apple silicon based iMac. Now whether we see that on March 23, which I personally don't think we'll see. I will say that on the show. And I'll be very happy to be wrong. But I don't think we're going to see that on the 23rd. MICHAEL: I think we will, I think that's going to be the focus is iMacs this year. JASON: I don't know, I think we might see things about AirTags and iPad pros and stuff, but we'll see. If I'm wrong. I'll be happy. Michael: See, maybe we need to come up with the accessibility pool. Because what I think we're gonna see and take your bets people. TAYLOR: Okay, MICHAEL: I think we're gonna see iMacs, colored iMacs, I don't think we're gonna see iPads just yet. But that's just me. Now, in saying that, iPads have come out in March before. So it's not out of the norm. But IMAX used to be used for education as well. And so if they bring out the colored iMacs like they had for education in the past and kind of marketed towards that, I could definitely see that being a march thing. And plus, iPad Pro has typically has an 18 month life cycle. It's only been 11 months since iPads have come out. So in other words, this is Michael trying to say please let my iPad be relevant in April. TAYLOR: Well, I have to agree with Jason on this one, Michael. Because, like I said, with all the evidence and stuff, I think it's gonna be AirTags and stuff. But again, if I'm wrong, I'll be more than happy to admit it. But I really think I have to agree with Jason, Michael. MICHAEL: And who knows, we may see all these things. I doubt it but TAYLOR: That'd crazy. JASON: no, you know what's really gonna happen. Apple's not actually going to have a product event on the 23rd, they're going to just announced their new products quietly on their site. And then we'll all be wrong. MICHAEL: And it could happen, it could happen. JASON: I do think though regardless, as sad as I am to see the big HomePod be discontinued, and like I said, me personally, I'm not terribly upset about the iMac pros cancellation and we're excited because, you know, that just tells me to watch out for the iMac. Not that I'm going to get one but it's still always fun to see what they're going to come out with. I still enjoy my HomePod. You know, I still plan on using it until something happens. Like, if nothing else using it until Apple decides they're not going to update it anymore. Whenever that may be, so. MICHAEL: Well, and that shows me that them discontinuing these things that just, especially on the iMac side it means that they have something new coming around the corner and they may decide that the pro line of iMac just isn't needed anymore because of what the A1 and A1x will do for these devices. I mean — JASON: You mean the M1? MICHAEL: Yeah, the M1. JASON: It's a processor, Michael it's not steak sauce. TAYLOR & MICHAEL: Right. MICHAEL: That needs to be the name of an episode sometime. Our previous episode title we came up with it is going to be it. JASON: Yeah, but that would be hilarious. 156 It's a processor not steak sauce. MICHAEL: All right. And you know, I wonder if that's why they started with a4S. JASON: I don't know. MICHAEL: Because Could you imagine Apple naming, now introducing our first processor line, the A1. JASON: and then Could you imagine the hilarity in covering the lawsuits, if that would even happen. That'd be funny. MICHAEL: Anyway, would that'd be a coprocessor for for Intel the A1 because it has to go along with it to make it better? TAYLOR: I don't know, would it be? That's your call. MICHAEL: I mean, if we're comparing Intel to steak there would be A1 processor from Apple to JASON: They'll call it, I don't know, I was gonna say steak Lake, but that just sounds weird. Dinner Lake, MICHAEL: Dinner lake. All right, out there. There you go Intel. When you come out with that chip that everybody wants just say time for dinner. Like, JASON: Exactly. MICHAEL: Anyway, I think this is the most jokes we've told in a podcast. And I really think that the M1X will really be like, there's no pro version of that, there's no way to up the process or on that. So there's, on the Intel iMacs, you can get i5, I7, I9, and you have the better display on the Pro, which they can still do the better display. But if the display is already going to be amazing in these new iMacs with the new chips, then they don't have a need to do that. So, there may not need to be an iMac pro because the new iMac will just be able to boast that it's pro already with the built in Apple silicon. JASON: And that was kind of my thinking, when I first read about the cancellation of the iMac Pro, I was actually thinking as you were talking and I don't really think Apple's gonna do this, if they came out with instead of the M1x. Or the M1 2, having the M1 Pro, but I really don't think they would do that, considering they already have products in their pro line that have the M1 and that would confuse people. MICHAEL: Right. But, you know, I just think that they're going to, I think that they — now that we're looking at coming slowly out of COVID, they're going to be looking for the best way to sell their products. And if you could just say, look at the shiny new products we have in our stores aren't aren't these amazing, people are going to want them and especially if they start doing these colors, like they've shown on concept art and things like that, that that are rumored, that's just going to be amazing. JASON: I mean, look at how popular the new Macs have been already, you know, because working from home and they've got that long battery life and the slightly upgraded camera because of the ISP MICHAEL: And you know, I'm doing all this on an M1 Mac, the recording and Zoom, and all that. And I keep telling people it's the better of the two machines. I mean, this is still a terrible camera, but I'm looking at my face on here. And it looks a lot better than my other Mac did, by far. So Apple has really gone a long way with what they're doing. All right, do you guys have any final comments we want to give before we wrap up today? JASON: Steak! MICHAEL: Yes. TAYLOR: Oh my God! JASON: No, I'm kidding. But you know, it's very interesting to see these product cancellations. I keep flitting between I'm sad, especially for the HomePod. And it's because there's going to be something new, like, a lot of me is just like, This has to because there's something new. So it's going to be very interesting to see what actually ends up happening. MICHAEL: Well, you know, the interesting thing, I want to point this out. The interesting thing about the home pod Mini is you don't need to plug those into the wall. JASON: Right. MICHAEL: And that's really interesting. I mean, you could build a USBC — you could buy a USBC hub, plug it into the wall and have five home pod minis hooked up to that thing — TAYLOR: In a power strip. Yeah. MICHAEL: Well, not even a power strip, just a USBC hub. TAYLOR: Oh, wow. Oh, yeah because it doesn't even plug in to the wall. Wow, I'm not thinking JASON: Or a battery pack. MICHAEL: Yeah, you could hook it up to a battery pack. And so that makes it almost more usable than the echo. TAYLOR: Yes, Yes! MICHAEL: And so I think that's why Apple really wants to focus on that because they're like, there's so much possibility here. TAYLOR: I wouldn't blame them. MICHAEL: I mean, it sounds better than any echo. I'm sure. I don't know, I haven't heard one yet. But JASON: Review say they do. MICHAEL: So, you know you put a few in a room. You're gonna get good audio. The only thing that you can't do is use the standard stereo speaker — or TV speakers. JASON: You can, they just won't — I just don't think they'll do Dolby Atmos and stuff that the big HomePods do. MICHAEL: How would you do — oh, well, Apple TV speakers, but how would you use the standard TV speakers? JASON: Oh, okay. Yeah, I misheard. I thought you said Apple TV. Yeah, you can't use Well, you can't even use a big HomePod as a standard TV speaker. So that's not MICHAEL: It's not new. Could you imagine if they came out with the HomePod sub where you had 2 of the apple speakers of the homepod minis as your regular speakers? Now, that's a possibility. JASON: That's actually funny that you mentioned that because I was talking to somebody pre show about that. And what they had said is, Apple comes out with this sub and then gives it 2 USB C ports so that you can plug two HomePods directly into the wall or something. I don't know if that is what they're going to do. But that would certainly be interesting. It'll definitely help with the idea of, I want to have stereo speakers, but I need two outlets if they decided to go that route. So who knows? MICHAEL: Yeah, I'm really excited to see what they do. I mean, if they bring out a HomePod sub, I will press that Buy button immediately. I'm not kidding that if they did that, you know, I would buy a home pod sub. And it kind of makes sense, guys, I think that's actually probably what they're going to do. Because it would make money for them. If you had to buy two HomePod Minis and A HomePod sub. Let's price the sub at $200. They're making $50 more off of you then if you bought one HomePod. Now, granted, they're not going to make 600 or $700 if you had to buy two regular HomePods. But, who's gonna do that anyway? TAYLOR: Right. JASON: Yeah, that's true. I think though, the only downside to this is, as it stands right now, if you were looking to buy HomePods, new, that would do Dolby Atmos, you can't, because that was a feature specific to the bigger HomePods. And I don't know if it's because the eight is more powerful than the S5 or whatever CPU the minis have inside, I think it's the S5 or if it's just that the Mini. , I mean, the big HomePod has more microphones, and it's not limited to the chip. But as of right now, you can't buy new home pods directly from Apple. If you want to do Dolby Atmos. MICHAEL: actually you can for right now during the time of this recording, but. JASON: I didn't even see a link in the store for the HomePod when I last looked. MICHAEL: So I just looked, and they're still in the Apple Store app for 299. You can pick either one. JASON: Oh, they have the Space Gray ones back? MICHAEL: Yeah, they're showing both of them, at least when I looked it showed a picture showing both of them. JASON: Oh, that's interesting, because I knew for a while that they only had the white ones around. And it's very interesting then that I couldn't get to them. Because on the Apple Store, on Apple's website, if you wanted to see the HomePods, the only way it was able to find them is by going under the Apple Music link. And they talked about the HomePods and the AirPods and the AirPods Max. The only HomePod they listed was the HomePod Mini. Whereas the big HomePod used to be there. So that's interesting that they still show up in the Apple Store — MICHAEL: Yep, they are in the Aplle Store app. Yeah. JASON: And of course you can buy them from other retailers. It's not just Apple that sells the HomePods but MICHAEL: And since they're discontinued, I would wait so you can get them from Best Buy or somewhere else where they will be much cheaper. TAYLOR: Yep. JASON: Just keep in mind, if you're going to go that route, that we don't know how long Apple is going to support the big HomePods with software updates, even — All we know is that they are still going to support them. MICHAEL: Alright, well, that's gonna do it for our show today. Jason, to end us off for today, where can people find you online? And what's your pick? JASON: So my pick is, funnily enough, not an Apple product, but rather a Google product. MICHAEL: Ah, just wait. It'll be discontinued at some point. TAYLOR: Probably Well, next week. JASON: Specifically, my pick is talkback version 9.1. And I pick it because it enhances talkback by allowing you to use multi finger gestures. Finally, it has a Braille keyboard. Although, the Braille keyboards been there since 8.4 I think it was? But I really find I like the multi finger gestures. I like the new unified talkback menu. And it's just, I just love this version of talkback compared to the older ones, because I can disable the angular gestures and the proximity sensor silencing speech. I can turn that off now because you can now tap with two fingers to pause speech. MICHAEL: Oh, that's fantastic. JASON: And the magic tap gesture for iOS users is there. And so it's really nice. You know, they don't have the rotor as such. I mean, you can't rotate two fingers on the screen or whatever, but they definitely do have an easy way to navigate, granularity and stuff now and it's all customized Pretty much. So talkback 9.1 it's pretty nice. So that is my pick. As far as where people can find me, you can find me producing content for iAccessibility, you can email me at Jason@iaccessibility.net. And you can also follow me on twitter at jde 1. I know that I have been giving my Facebook out in past episodes, I have decided that I will no longer give that out. I no longer have the app installed. So yeah, those are the ways you can follow me, find me email emailing me and following me on on Twitter. And if you catch me in clubhouse, then feel free to say hi, MICHAEL: All right, Taylor, what's your pick for the week? And where can people find you online? TAYLOR: Okay, so my pick is a little technical. So I'm going to explain it. I pick generate press. And for those who don't know, Generatepress is a WordPress theme. And a WordPress theme is basically a thing that will help enhance the visuals of your site. So it basically helps make your site look the way it looks. In a short version. I mean, like a short description. So what it will do is it is really awesome, because you can customize every part of your site. And the cool part is that it's fully accessible. There are two versions free and premium. The free theme is literally just you go download it from wordpress.org theme directory, and the paid one is a paid plugin. I believe it's 59 a year or what? I can't rember the lifetime of like 249 lifetime Michael? MICHAEL: I didn't see a life. Yeah, I think it's 250 lifetime TAYLOR: Okay, so I really love Generatepress thanks to Michael Babcock and dimasi Thomas for mentioning those to me in a Clubhouse room. Where you can find me online, I'm all over the web. Literally, I have a YouTube channel that I would like you guys to check out, Taylor's Tech Talks. And that also has a podcast now. So if you like hearing from me, you can hear from me and both of those places. I also am on Twitter and clubhouse you can email me at Taylor@iAccessibility.net. And follow me on Twitter, Taylor_arndt22. And I am also producing content for iAccessibility. MICHAEL: Alright, so my pick for this week is a book series I'm reading called Expeditionary Force. And the first book in this series is called Columbus Day. The author is, I believe his name is Craig allanson. And he he has written several books in this series. And it's an awesome, awesome book series, The sci fi series about aliens taking over Earth, and about how humanity kind of steals a ship and goes out in the galaxy to kind of protect Earth. So there's an AI That's hilarious. And I'm not going to give anything more away about the series. But check it out. Highly recommend it. I'm on the third book right now. And I've been reading it for about two weeks and each books about 15 hours on Audible. So that tells you how dedicated to this series I am. So highly recommend it. As for where you can find me. You can find me producing content for iAccessibility. You can email me at mikedoise@iAccessibility.net. I'm Mike, always on Twitter, and on Facebook, just search for Michael Doise. And you go to Michaeldoise.com from my website, and I have a YouTube channel that I'm trying to make time to work on. And you know, I have content everywhere. And yeah, just very excited to be on clubhouse. I'm there as well. So find me on clubhouse. Just search for Michael Doise, and we even now, here's an announcement. We have a club. We're all fancy and everything we have the iAccessibility network club. In fact, after this recording, we will be on clubhouse doing a after episode kind of a discussion to talk about these things. So come hang out with us on clubhouse as we talk about today's episode. So we hope that you have enjoyed this episode of the IiACast. And we'll be back in two weeks for another episode. And it's been awesome getting to talk about all these things with you guys, Jason and Taylor. Want to thank everybody that's been on the stream and everybody that will listen once the episode comes out. And we will be back next time for new episodes. So until then, take care and keep playing with new technology. JASON: This show has been brought to you by the IACast Network. We love hearing from you. Email us at feedback@iaccessibility.net. Got twitter? Follow us at iaccessibility1. Facebook, search for IAccessibility. Download our free apps for IOS and Android and keep up with all of our content at iaccessibility.net. If you'd like to donate to our show, hit the payPal button on our website, and get early access to our outtakes with a donation at patrion.com/iacast. Thanks for listening

This week's WordPress news - Covering The Week Commencing 22nd February 2020

Hello Happy Site Owners and Webmasters! Tips this week include: Core Web Vitals workshop this week in the DIY SEO courseWhat’s in WordPress 5.6.2 that rolled out MondayWhy I’m concerned about lazy load of iframes coming in WP 5.7Why I think WP has no business including any type of lazy loadingHow the statistics of WordPress’ market share are misleadingUpdate on progress with the Video SEO courseUpdate on meeting with designers for theme speed tweaksWhy I’m looking at theme frameworks beyond Astra and Genesis Listen to the Podcast Join me Live to Discuss Tips Tuesday I hope you’ll join for tonight’s livestream at 8pm ET / 5pm PT on the BlogAid Facebook Page. It’s a great way to get the deeper story on what’s reported in Tips Tuesday. And, I almost always have breaking news for the day too. So come join us live for the party. Who I Help All tips, advice, and suggestions in this, and all BlogAid posts and tutorials, are intended to empower business-minded, hands-on bloggers who are serious about making money with their sites and who are on hosts I can work on. BlogAid Happenings It’s going to be a super short Tips Tuesday today as there isn’t a lot of site news to share with you. And some weeks that’s a good thing as we can use the break, right? But I will give you another peek into my crystal ball of what’s coming around the bend for us. Video SEO course update I’m still plugging away on the upcoming Video SEO course. I’m in the slow part of it with gathering screenshots and such for all of the examples. And if you’re in one of my courses, you know how real-world I make all of the examples. There are 4 major sections to the course and I’m more than halfway finished with the 2nd section, which is by far the biggest one. I’ve been doing livestreams to keep my site audit clients, who are our private testers group, updated and their feedback has been so helpful. I’ll be featuring some of their videos and such as examples in the course too. Theme Speed Tweaks for Core Web Vitals This past week I was delighted to meet with my top 2 webmaster designers to go over tests I had taken to help us identify theme issues that are contributing to less than stellar Core Web Vitals metrics. One of the biggest culprits is the mobile navigation. It will often be loaded as a bullet list of linked text prior to the CSS styling that collapses it down to the little hamburger icon you see when viewing on mobile. We chatted about ways to mitigate that issue. One is to fix the load order with a good optimization plugin, like WP Fastest Cache premium, which has a combo of caching and optimization. The other is to fix the load order of the theme, and that’s not as easy as it sounds, especially on older Genesis 3rd party themes that are bloated messes anyway. So, if you’re in the market this year for a theme revamp, you need a designer who is also a webmaster and understands all about Core Web Vitals and elements in the theme that affect those metrics. You also need to let that designer choose your new theme base if you want to stick with Genesis. Just forget all about StudioPress themes or getting one from a 3rd party child theme designer. Looking Beyond Astra and Genesis From the discussion with my webmaster designers, it is clear that we need to broaden our theme base beyond just Astra and Genesis.  I’m not going to tell you just yet which ones we are looking into, as the case study will be about a month away. But I would like to ask if there are other theme frameworks you’ve heard of that are not page or theme builders that you think I should test. And FYI, I still consider GeneratePress as a builder even though it has been adapted for Gutenberg. They lock you into using their own GeneratePress Blocks. That’s just their way of trying to survive. But being locked in like that is just as bad as having a builder of any kind now.

Trying to do your dropshipping niche selection and wondering if dropshipping cigars is a profitable niche? We'll help you with your niche research and decide if this is something you want to get into. Learn more about high ticket dropshipping: https://www.youtube.com/playlist?list... Best High Ticket Dropshipping Products Playlist: https://www.youtube.com/playlist?list... View all Dropshipping Success Stories: https://www.youtube.com/playlist?list...   OUR RESOURCES ⭐ Membership Group: https://BuildAssetsOnline.com/Membership   ⭐ Kindle Course: https://BuildAssetsOnline.com/Kindle   ⭐ Dropshipping Course: https://BuildAssetsOnline.com/Asset   ⭐ Free Blog Course: https://BuildAssetsOnline.com/Blast   ⭐ Online Asset Playbook: https://BuildAssetsOnline.com/Playbook   ⭐ Free Blog Course: https://BuildAssetsOnline.com/Blast   ⭐ BAO MERCH - https://BuildAssetsOnline.com/Merch   RECOMMENDED SOFTWARE, TOOLS, AND APPS (some affiliate links): ⭐ WPX Hosting: https://BuildAssetsOnline.com/WPX   ⭐ GeneratePress: https://BuildAssetsOnline.com/Generate   ⭐ Fiverr: https://BuildAssetsOnline.com/Fiverr   ⭐ Canva: https://BuildAssetsOnline.com/Canva   ⭐ Aweber: https://BuildAssetsOnline.com/Aweber   ⭐ ThriveThemes: https://BuildAssetsOnline.com/Thrive   ABOUT US Joe and Mike Brusca own and operate a digital portfolio of over 10 websites including 4 high ticket dropshipping stores. The duo have created over 6 high ticket dropshipping stores, all in operation and profitable. 3 have been sold for a total of over $300,000K

Trying to figure out if dropshipping is saturated in 2020 or 2021? In this episode we're going to breaking down how to tell if a dropshipping product is saturated and what it actually means for something to be a "saturated product". Learn more about high ticket dropshipping: https://www.youtube.com/playlist?list... Best High Ticket Dropshipping Products Playlist: https://www.youtube.com/playlist?list... View all Dropshipping Success Stories: https://www.youtube.com/playlist?list...   OUR RESOURCES ⭐ Membership Group: https://BuildAssetsOnline.com/Membership   ⭐ Kindle Course: https://BuildAssetsOnline.com/Kindle   ⭐ Dropshipping Course: https://BuildAssetsOnline.com/Asset   ⭐ Free Blog Course: https://BuildAssetsOnline.com/Blast   ⭐ Online Asset Playbook: https://BuildAssetsOnline.com/Playbook   ⭐ Free Blog Course: https://BuildAssetsOnline.com/Blast   ⭐ BAO MERCH - https://BuildAssetsOnline.com/Merch   RECOMMENDED SOFTWARE, TOOLS, AND APPS (some affiliate links): ⭐ WPX Hosting: https://BuildAssetsOnline.com/WPX   ⭐ GeneratePress: https://BuildAssetsOnline.com/Generate   ⭐ Fiverr: https://BuildAssetsOnline.com/Fiverr   ⭐ Canva: https://BuildAssetsOnline.com/Canva   ⭐ Aweber: https://BuildAssetsOnline.com/Aweber   ⭐ ThriveThemes: https://BuildAssetsOnline.com/Thrive   ABOUT US Joe and Mike Brusca own and operate a digital portfolio of over 10 websites including 4 high ticket dropshipping stores. The duo have created over 6 high ticket dropshipping stores, all in operation and profitable. 3 have been sold for a total of over $300,000K

Trying to figure out how to start dropshipping American products and find American dropshipping suppliers? In this episode, we'll show you how to do it the RIGHT way. Don't fall for the directory trap!   Learn more about high ticket dropshipping: https://www.youtube.com/playlist?list... Best High Ticket Dropshipping Products Playlist: https://www.youtube.com/playlist?list... View all Dropshipping Success Stories: https://www.youtube.com/playlist?list...   OUR RESOURCES ⭐ Membership Group: https://BuildAssetsOnline.com/Membership   ⭐ Kindle Course: https://BuildAssetsOnline.com/Kindle   ⭐ Dropshipping Course: https://BuildAssetsOnline.com/Asset   ⭐ Free Blog Course: https://BuildAssetsOnline.com/Blast   ⭐ Online Asset Playbook: https://BuildAssetsOnline.com/Playbook   ⭐ Free Blog Course: https://BuildAssetsOnline.com/Blast   ⭐ BAO MERCH - https://BuildAssetsOnline.com/Merch   RECOMMENDED SOFTWARE, TOOLS, AND APPS (some affiliate links): ⭐ WPX Hosting: https://BuildAssetsOnline.com/WPX   ⭐ GeneratePress: https://BuildAssetsOnline.com/Generate   ⭐ Fiverr: https://BuildAssetsOnline.com/Fiverr   ⭐ Canva: https://BuildAssetsOnline.com/Canva   ⭐ Aweber: https://BuildAssetsOnline.com/Aweber   ⭐ ThriveThemes: https://BuildAssetsOnline.com/Thrive   ABOUT US Joe and Mike Brusca own and operate a digital portfolio of over 10 websites including 4 high ticket dropshipping stores. The duo have created over 6 high ticket dropshipping stores, all in operation and profitable. 3 have been sold for a total of over $300,000K

Wondering if dropshipping apparel is a good niche for beginners to get into? In this episode, we'll talk all about whether or not dropshipping custom apparel or clothes is the right choice for you. Learn more about high ticket dropshipping: https://www.youtube.com/playlist?list... Best High Ticket Dropshipping Products Playlist: https://www.youtube.com/playlist?list... View all Dropshipping Success Stories: https://www.youtube.com/playlist?list...   OUR RESOURCES ⭐ Membership Group: https://BuildAssetsOnline.com/Membership   ⭐ Online Asset Playbook: https://BuildAssetsOnline.com/Playbook   ⭐ Free Blog Course: https://BuildAssetsOnline.com/Blast   ⭐ BAO MERCH - https://BuildAssetsOnline.com/Merch   RECOMMENDED SOFTWARE, TOOLS, AND APPS (some affiliate links): ⭐ WPX Hosting: https://BuildAssetsOnline.com/WPX   ⭐ GeneratePress: https://BuildAssetsOnline.com/Generate   ⭐ Fiverr: https://BuildAssetsOnline.com/Fiverr   ⭐ Canva: https://BuildAssetsOnline.com/Canva   ⭐ Aweber: https://BuildAssetsOnline.com/Aweber   ⭐ ThriveThemes: https://BuildAssetsOnline.com/Thrive   ABOUT US Joe and Mike Brusca own and operate a digital portfolio of over 10 websites including 4 high ticket dropshipping stores. The duo have created over 6 high ticket dropshipping stores, all in operation and profitable. 3 have been sold for a total of over $300,000K

This week we have Mor Cohen on from Washington State in America and she's with us because she has a new course that she's launching called "The GeneratePress and Elementor Design Course". This course is designed for people like me, and when I say that it's unlikely that you need this course as much as I do because I have the design skills of a peanut! I can see what makes a design good, and I can appreciate a good design, but I cannot seem to be able to make a good design. That stuff is hard, or so I thought. Mor thinks otherwise!

This week we have Mor Cohen on from Washington State in America and she's with us because she has a new course that she's launching called "The GeneratePress and Elementor Design Course". This course is designed for people like me, and when I say that it's unlikely that you need this course as much as I do because I have the design skills of a peanut! I can see what makes a design good, and I can appreciate a good design, but I cannot seem to be able to make a good design. That stuff is hard, or so I thought. Mor thinks otherwise!

This week we have Mor Cohen on from Washington State in America and she's with us because she has a new course that she's launching called "The GeneratePress and Elementor Design Course". This course is designed for people like me, and when I say that it's unlikely that you need this course as much as I do because I have the design skills of a peanut! I can see what makes a design good, and I can appreciate a good design, but I cannot seem to be able to make a good design. That stuff is hard, or so I thought. Mor thinks otherwise!

On the podcast this week we have not one, but two guests! They've come on to talk about the work that they've been doing to keep the amazingly popular WordPress theme GeneratePress up to date and relevant. Those two people are Tom Usborne, the lead developer from GeneratePress, and Paul Lacey, a long time user of the theme who runs , a WordPress agency based in the UK. Tom thought that it was time to add a new feature called "GeneratePress Sites" and it will allow you chose from a range of pre-designed sites, click a button and import those site's designs and pages.

On the podcast this week we have not one, but two guests! They've come on to talk about the work that they've been doing to keep the amazingly popular WordPress theme GeneratePress up to date and relevant. Those two people are Tom Usborne, the lead developer from GeneratePress, and Paul Lacey, a long time user of the theme who runs , a WordPress agency based in the UK. Tom thought that it was time to add a new feature called "GeneratePress Sites" and it will allow you chose from a range of pre-designed sites, click a button and import those site's designs and pages.

On the podcast this week we have not one, but two guests! They've come on to talk about the work that they've been doing to keep the amazingly popular WordPress theme GeneratePress up to date and relevant. Those two people are Tom Usborne, the lead developer from GeneratePress, and Paul Lacey, a long time user of the theme who runs , a WordPress agency based in the UK. Tom thought that it was time to add a new feature called "GeneratePress Sites" and it will allow you chose from a range of pre-designed sites, click a button and import those site's designs and pages.

This is an episode that I really wanted to do. Generate Press is a WordPress theme that I've been using for quite a while now, and it's my theme of choice. The options that it presents are powerful and yet the theme itself if very lightweight. Hooks galore, tasteful defaults, in short a great WordPress theme.

This is an episode that I really wanted to do. Generate Press is a WordPress theme that I've been using for quite a while now, and it's my theme of choice. The options that it presents are powerful and yet the theme itself if very lightweight. Hooks galore, tasteful defaults, in short a great WordPress theme.

This is an episode that I really wanted to do. Generate Press is a WordPress theme that I've been using for quite a while now, and it's my theme of choice. The options that it presents are powerful and yet the theme itself if very lightweight. Hooks galore, tasteful defaults, in short a great WordPress theme.