Podcasts about uk english

Waiting is a part of everyday life. Whether you're stuck in traffic, waiting for a job offer, or standing in line at the store, waiting can feel frustrating. In this episode, Andrew and Anna explore the psychology of waiting, discussing why some waiting feels harder than others and how cultural differences affect our patience. They also share personal stories about waiting, including long lines at government offices and waiting for language skills to improve. How this episode will improve your English: Vocabulary: Learn useful North American and UK English expressions such as "queuing," “standing in line,” "pushing in," and “cutting in line,” to talk about waiting and patience. Listening: Improve your understanding by hearing natural conversations about real-life situations. Speaking: Get ideas for how to express frustration, share opinions, and describe your experiences with waiting. Culture: Understand how different countries view waiting, from fast-paced city life to slow-moving rural areas. Fluency: Listening to real conversations between native speakers helps you think in English and express yourself more naturally. The Best Way to Learn with This Episode: Culips members get an interactive transcript, helpful study guide, and ad-free audio for this episode. Take your English to the next level by becoming a Culips member. Become a Culips member now: Click here. Members can access the ad-free version here: Click here. Join our Discord community to connect with other learners and get more English practice. Click here to join. 

Stephen Wolfram answers questions from his viewers about the history of science and technology as part of an unscripted livestream series, also available on YouTube here: https://wolfr.am/youtube-sw-qa Questions include: Can you talk about the history of hearts? Why does the human heart not resemble the heart shape seen most commonly in other forms? - How did scientists discover the brain and its purpose? When did this happen? - What about the theories that say that neither the brain nor anything else in the body is the "site of consciousness" (e.g. "the brain is just a receiver")? There's at least some stuff there that can't be easily dismissed. ​​- Any thoughts on Panini, who wrote a meta-rule to decode the rule conflicts in the linguistic algorithm? - How has technology influenced the development and preservation of languages? 0 Why did the Latin language "die"? Do you think it would be widely used if it had survived? - The Pirahã, a tribe in Brazil, have a very peculiar way of talking. They don't include numbers and time, if I understand. - How do linguists reconstruct ancient languages they have little direct evidence of?​ ​​- Would the Greek spoken at the time of Aristotle be fully intelligible to speakers of modern Greek? - How did accents and dialects evolve (for example, UK English vs. US English)​? - The reconstructed 1700s London accent sounds somewhat American, I thought? - ​​Are there still undiscovered writing systems to be discovered? - ​​Do you have any comments on the relationship scientists have had with the philosophy of science? - ​​If one views religion as a function whose input is belief and output is explanation of "the unknown," then could science ("many universes" in quantum theory, for example) be construed as such?

If you're new to teaching and learning or if you're a veteran of education, you'll find something in Gav and Em's How to English TEFL Pod. Show your support here: https://ko-fi.com/howtoenglishpod Check out the transcription and audio here: https://share.descript.com/view/O4pwYUKLxso This week our podcast language teachers discuss some common differences between US and UK English, advantages and disadvantages of using the dictation technique in class, how to deal with students who don't do their homework and hang around to the end to catch everyone's favourite Quiz of the Week! Differences between British and American English: https://preply.com/en/blog/differences-in-grammar-in-american-and-british-english/ Mixed metaphors: https://www.wordnik.com/lists/well-mixed-metaphors Timestamps (00:00) Intro (01:19) Correction (02:15) UK or USA? (08:51) Speech to text (14:54) Actually, no (19:12) ko-fi.com/howtoenglishpod (19:27) Yes, I am game (22:50) Quiz of the Week (34:24) Outro

What y'all know about that NicJu chick? Of course, she's brilliant, a gifted singer and actress, and one of the funniest podcasters in the game! But did y'all know that she's the homie and day of we can hit her up and be like, hey, can you jump on, and without a bit of hesitation, there she was? Bet you didn't, but Team SKiM certainly does. Back at it like a bad habit this ep is a journey. Pandemic era Zoom was different. Olive Garden is kind of sort of, not great. So, people really not washing their legs and feet? That's what's hot in the streets? The new Buckeye Chuck is from Cleveland. R.I.P Fruit Stripe Gum. UK English is sometimes very different than US English. What fast food spots near you still get no love? Mumbo or Mambo, a sauce by any other name wouldn't be as sweet. Y'all remember the McDonalds “Pink Goo” controversy? We looked it up and was all wrong, maybe you are too, so allow us to correct you. What would be your Frankensteined together fast-food meal? We talk the 12 Days of Christmas, some Pagan roots. The Pope is wack for his Surrogate Mother take. We delve into the Stephen A/Whitlock situation and boy howdy does Jason Whitlock suck. That leads to us discussing Katt Williams and these podcasts clips going viral everywhere. We then head to the mean streets of Reddit for some AITA before discussing our entertainment recommendations and a bit of feedback. Thanks, Team SKiM Tatum l TAYREL713 l Lunchbox l LISTEN l RSS l Apple Podcast l Google Podcast l Spotify l TuneIn l Twitter l Amazon Music I YouTube l Twitch l Email l Amazon Wish List l Merch l Patreon I Rate This Podcast PHONE l 216-264-6311   #Cleveland #Ohio #LiveFromThe216 #PlayazClub #Rappin4Tay #Zoom #OliveGarden #Bathing #BuckeyeChuck #GroundHogDay #FruitStripeGum #Gammon #Ham #Fastfood #BurgerKing #LongChickenSandwich #MumboSauce #ChickenMcNuggets #PinkSlime #Eggnog #LongJohnSilvers #Chipotle #12DaysofChristmas #Pagan #StephenASmith #KattWilliams #Reddit #AITA #TheHoldovers #BlueEyedSamurai #CarolandtheEndoftheWorld #MarvelsWhatIf #SexandtheCity #EddieMurphy #Blaze #RichardBachman #TheDevilAllTheTime #DonaldRayPollock   Links Buckeye Chuck Comes to the North Coast US UK Foos Names Tik-Tok Vid Inspo R.I.P. Fruit Stripes   Reddit u/Little_Jemmy AITA for not agreeing with my roommate to never have sex in our dorm room? u/Gold-Leg4903 AITA for telling my MIL if I she expects me to get a DNA test for my son, then I want her to get a DNA test for my husband? u/cositarica27 AITA for Refusing to Give My Sister Access to Her Teenage Son's Money?    Alternative Title – Pipe That Pink Shit   Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/tatami/traveler License code: EMTE7ZFWTUXBFJIJ --- Send in a voice message: https://podcasters.spotify.com/pod/show/stays-krunchy-in-mi/message

Heather Smith delves into the transformative role of ChatGPT in the accounting sector. The discussion begins with an early adopter's perspective, highlighting the initial challenges and the evolving capabilities of ChatGPT. She explores its practical applications in tasks like email drafting and webinar planning, emphasising its ability to add creativity and efficiency to mundane tasks. The podcast then shifts focus to customise ChatGPT for more personalised and precise outputs. This includes tailoring the AI to align with specific language preferences, such as UK English, and ensuring the responses are concise and fit the intended audience's needs. Emphasis is placed on the tool's ability to mirror an individual's style and branding, making it a versatile asset in professional communications.   In the final segment, she discusses the importance of critically assessing AI outputs, acknowledging ChatGPT's limitations such as its tendency to "hallucinate" or provide incorrect information, and the inherent biases in AI based on its training data. This part of the conversation underscores the need for a responsible approach to using AI, balancing its remarkable benefits with an awareness of its pitfalls. Overall, the podcast offers a comprehensive look at ChatGPT's role in accounting, providing listeners with insights into how this AI tool can be a game-changer in the industry while also cautioning them to use it judiciously. Then there is a surprise twist!! Connect with Heather Smith here: https://www.linkedin.com/in/heathersmithau/  Subscribe to the Accounting Apps newsletter here http://HeatherSmithAU.COM   

Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics. In this episode, we're discussing personalisation and what attractions can do to make their websites feel more tailored to their audience. You can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Hello, hello. Welcome back to the podcast. Paul Marden: Hello again. Good, isn't it? Back here for a third time. Kelly Molson: It is good. You're lucky. Right, let's start the podcast as we do with this one. What attraction have you visited most recently and what did you love about it? Paul Marden: Yeah, I was pretty lucky the other day because I went to the National Maritime Museum, because I'm a Trustee of Kids in Museums and we had our Family Friendly Museum Awards and we held it in their lecture theatre at the Maritime Museum up in Greenwich. And I'd been to the Greenwich Museums before. I'd been to the top of the hill where the observatory is, but I've never been to the bottom of the hill, which is where Maritime Museum is. And so I'm just there with all the great and good of all of the museums around the country that have been shortlisted for the awards, which was brilliant. Paul Marden: But the bit that I really loved was that I was there in the daytime during the midweek, so peak school trip season, and it was just amazing to be in this place with all these school kids there doing their school trips, which is something I'm really passionate about, the value of those school trips. It was something that really got the kids lost out on when COVID hit and everybody was working online and then they went back to schools, but the schools had to be really careful about what they did and there were no school trips. That's such a magical part of being in primary school that they were just robbed of. So seeing all those kids in that amazing place was just wonderful. I got to rub shoulders with the great and the good. Paul Marden: I met some Skip the Queue alumni at the event as well, and I had a lovely cup of tea and a piece of cake in the cafe with our Project Manager, Becs. Did you imagine a better day? Kelly Molson: No, it's a perfect day. I was just thinking as you were talking about the school trips, it's like a rite of passage at school, isn't it, to be walking around a museum with a clipboard to draw a picture of it? Go and find X and draw a picture of it. I just got really vivid memories of doing that . Paul Marden: They were all just herring around, doing exactly that and loving life and buying their little rubbers in the shop and things like that. Kelly Molson: You should collect rubbers, kids. All the cool people do. Okay, I need to give a big shout out to National Trust. We are really lucky where we live. So we've got like a triangle of National Trust venues near us. So we've got Wimpole, Ickworth and Anglesey Abbey, all within like 25 minutes, half an hour, a little bit longer for Ickworth. Each one of them is incredible. They all have a different adventure. They've got great play areas, beautiful historic houses and beautiful walks. And we have spent a lot of time in the last two years at National Trust venues, walking, pushing the pram. But now Edie's toddling around, we're into the activity areas and all of them are phenomenal. Wimpole has just redone their outdoor play area, which we're yet to visit. Kelly Molson: We're just waiting for a dry day to get back over to that one. But it's just the membership. So I think the membership is such superb value for money. Paul Marden: It really is.Kelly Molson: I cannot speak more highly of it. It is such good value for money and we get 45678 times the amount of value from it every single year we have this membership, so much so that we gift it to people as well. Kelly Molson: We were really lucky. We got given some money for a wedding gift and we said, rather than think when people give you money, it's lovely, but you can put it in the bank and you forget about it. Or it just gets spent on stuff. And were like, “Right, if we get given money, we'll spend it on a thing and we can say we bought this thing with it.” And so that we bought the National Trust membership with it. Paul Marden: That's a cracking idea. Kelly Molson: Yeah, it was really good. Really good idea. But then it's such good value that we've then bought membership for my parents. Paul Marden: Really?Kelly Molson: Yeah. So I think it was like a joint. I think Father's Day and my mum's birthday are quite close together, so it might have been a joint one for that. They go and they go on their own and then they go and then they take Edie as well. And it's absolutely brilliant. So, yeah, well done, National Trust. Well done, Wimpole. Especially because pigs. Someone, the tiny person in my house, is very happy about pigs there. I don't mean myself, I mean Edie. And also, I just want to give a big shout out to one of the volunteers. I'm really sorry I didn't get the volunteer's name at Wimpole. He is one of the volunteers in the farm. Kelly Molson: I am a little bit frightened of horses. I think they're beautiful but really big. I saw an old next to the neighbour get kicked by a horse once. Paul Marden: You've literally been scarred for life. Kelly Molson: There's a block up there, but I'm a little bit frightened of horses. And there's a huge Shire horse at Wimpole who's a big old gentle giant. I think he's called Jack. But I am a bit frightened and I don't want that fear to rub off on Edie. And so I very bravely took Edie over to meet the Shire horse. But the volunteer was wonderful. This guy know told us loads of stuff about the horse and he was really great with Edie and she managed to stroke his nose and even I managed to stroke Jack's nose. So, yeah, thank you man whose name I didn't get. It was a really lovely experience and you helped put me at ease and my daughter at ease. So there you go. National Trust and the value of volunteers. Paul Marden: And National Trust volunteers, we've talked about this before. I've been to a couple that are local to me and they just tell the most amazing stories and they engage people in a way that to be so passionate about the thing that you care about and that you want to do that for free to help people to enjoy their experience is just amazing. And there are some, I mean, there are diamonds all over the place in all the museums and places that we visit, but there's plenty of them. When you work that Natural Trust membership, you get to meet a lot of volunteers, don't you? And they are amazing.Kelly Molson: Working it hard. Okay, let's get on to what we're going to discuss today. So we are talking about personalisation and what attractions can do to make their websites feel more personal. So this is an interesting one and I think that we've probably got to put our hands up and make a bit of an apology here. Very few people who took part in the 2023 Visitor Attraction Website Survey actually implement personalisation, but there's a lot of evidence that personalisation improves conversion rates. So there's some stats that I want to read out from the report. Only 6% of respondents personalised their website experience for customers, yet 85% of respondents thought personalisation was highly important. So, question for you, why do you think so many people think it's important, but so few are actually implementing it? Paul Marden: This is where we hold our hands up, isn't it? And we say, I think the answer to that is because we didn't ask the question properly. I've touched base with it. There was a very small set of people, as you say, 6% of people said that they were personalising their websites. But the language that we used in the question was a little bit confusing. And when I reached out to a handful of that 6%, they were like, "Oh, no, that's not what we thought you meant. What we thought you meant was that". So one person said to me, "You could personalise your experience at the venue by buying different things, not personalise the website experience." Yeah. And when you read the language of the question again with that answer in your head, it's obvious why they answered it in the way that they did. Paul Marden: So there's a lesson to be learned there about trialing the questionnaire, making sure that people understand what it is that we're saying and that we agree with the language of what we've used. The fact is, I think a lot of people didn't understand us. So the answers that we got back, the disparity, is clearly confusion based. But even if weren't confused, even if we had the data, my instinct is that there would be a big difference between the two. And that boils down to the fact that I think that personalisation is hard to do and that actually the reason why a lot of people aren't doing it is because it's hard and costly in some cases. But we need to get into the guts of that and understand why. Kelly Molson: Okay, so lesson learned for next year. We need to give more clarity over the questions that we ask. So thanks for the feedback, everybody. We will do that. What do we actually mean by personalisation then? Paul Marden: Yeah, that's a good question. I think that what we mean by personalisation is developing the website in a way that means that you show different contents to different audience members depending on different things. There's lots of different ways in which you can do that. There's a very simple perspective which is around not automatically showing different content to different people, but writing content for your different audiences and making that easily discoverable. It doesn't have to be technically complex. Paul Marden: Yeah. It's really about writing the right content for the right people and making it so that they can get from where they are to where they want to get to and get that right answer. Most of us do that intuitively. Most of us, when we're writing content as marketers, we do personalise the content to the end audience, even if we're not doing that in an automated way. Kelly Molson: I think with this, though, my interpretation of it is the next level onto that, which is, that's true personalisation, because I think those things, yes, that's a very simple way of looking at it, but that for me is not enough when it comes to how we answer this question. So it's the tracking behaviour and showing personal content that to me truly personalises an experience. I can think of things that we've done in the past in terms of tracking where someone tracking the IP of the person that's looking at the website and offering them up content that is in English, UK English or in American English for example. Paul Marden: Absolutely. So it could be about time of day, it's trite. I'm not going to convert somebody but saying good morning, good afternoon, good evening, based on where they are. We did another site a few years ago which showed videos of an experience in the daytime or an experience at nighttime, depending on when you were looking at the website, and then you could switch in between them, which was pretty cool. Kelly Molson: I like that. Paul Marden: Yeah. So you could do time of day, you could do location, like you say, interesting is understanding, building an understanding of somebody fitting an audience profile based on what they've looked at across the site, which gets a little bit creepy, doesn't it? If you're tracking and you use that tracking information without lots of care, you could look really creepy. But if you use it really carefully, then you can adapt the content of the site based on the more that somebody looks at the Schools section of your website and they look at news articles that are related to schools, maybe they're a teacher or maybe they're interested in running a school trip to your venue and you can adapt the recommendations that you make to them based on that understanding, that they show more interest in the educational aspects of what you're doing. Kelly Molson: So this leads us to really to what some of the benefits are. And ultimately, I think the more personalised the site is, the easier it gets for users to meet their needs. You're kind of getting them from the start to their goal quicker and hopefully makes their lives easier as well. Paul Marden: Yeah, absolutely. So I found some data. No, as you know, this came out of the report. Actually 80% of consumers. This was a stat that we pulled out in the report. Kelly Molson: It's from Hubspot. Paul Marden: Yeah. 80% of consumers are more likely to make a purchase from brands that offer a personalised experience. So from that perspective, personalised sites are more likely to convert. There was other stats that we didn't put into the report itself, Boston Consulting Group, found that brands that create personalised experiences, combining digital with customer data, so that the true personalisation you were talking about, increased revenue by 6% to 10%. That's pretty impressive. Kelly Molson: It is pretty impressive. But then that brings us to risk, doesn't it? And that kind of creepy aspect of this and whether it's. Is it okay, hon? Paul Marden: Yeah, I mean, the obvious one is privacy isn't know. We live in an age where people value their privacy and there's laws around that as well. So in the UK we've got GDPR, there are laws all over the world in relation to personal information and tracking somebody's behaviour around your site, what they do and what they look at and being able to associate that back to an individual themselves is definitely data that would be in the scope of the Data Protection Act in the UK and GDPR across Europe. So you have to be really careful about what data you're collecting, how you attribute it back to a natural human, and then what do you do to protect that data? Kelly Molson: And then you've got complexity of managing multiple sites, managing large volumes and multiple sources of data on top of that as well. Paul Marden: I alluded to that earlier on as my kind of. The reason why I think a lot of people don't do this is when you get into the true personalisation, when you're managing a website, there's a lot of content on there, you've got to think about what everybody needs. You got lots of people in the organisation wanting their content put onto the website. You're the editor and you're responsible for that thing. And then somebody says to you, "I think it's a bright idea. We've got twelve audiences and we want to have personalised content for all of those audiences.". And now you don't have one website to manage, you've got twelve websites to manage. Paul Marden: And when it goes wrong for one particular person, when the CEO is looking at the website and it shows them something really weird and they report it to the editor and the editor is like, “Yeah, how do I know what it was that went wrong? Because I don't have one website. I've got twelve websites that I've got to manage.” The level of complexity and the effort that you go into this, if you're not careful, if you're not doing this in a sensible way, it can become quite hard to manage and get your head around. Kelly Molson: I'm just thinking of the horror of trying to support that from an agency perspective as well. When you've got support tickets coming in and the support ticket from the client is. So this person is not happy because they've seen content that isn't okay for them or oh God. Paul Marden: Yeah, if not managed properly, you got this potential explosion of content. You've also got the potential for all of that personal data about the people that are going around the website to be trapped. So now you've got to manage a load of data in volumes that you'd never really thought of before. Where does the customer data come from? If you've got, do we want to show personalised information for people that are members? Where do we hold our membership information? Do we hold that in a CRM system? Okay, so now we need to plumb the CRM system into the website so the website knows if the visitor is a member or not. Do we show different information to somebody that is not a member but they have visited before or how do we know that? Paul Marden: Oh, we need to plumb in data from the ticketing system now. And this can be amazing. And that's how you arrive at that high conversion rate, is that you've enriched the experience with loads of knowledge about the person. It's not like somebody's walking into the gates of the place and you know nothing about them. All of a sudden they're walking into your website, they're interacting with your website and they're not just the same as everyone else, they're special and everybody wants to be special, but to get them to that special place you have to know a lot about them. It can be amazing when it's done well, but it's not trivial. Kelly Molson: So we always at this point, talk about who is doing it well. And this is a really difficult one. Tricky one, because ultimately we haven't asked the question properly in the survey. And because of the nature of personalisation, we don't know who's doing it. We don't know really. So what would be great is if you are an attraction, listening to this episode and you're out there and you are doing it well, we'd really love to talk to you. So we have these little slots that we have between Paul and I. We've got a load of things that we can talk about, but if there's an attraction out there that is doing personalisation really well, we can open up one of these slots for you to come on and have a chat with us and just talk about some of the things that you're doing. Kelly Molson: We'd love to hear some really good success stories for this and some case studies. So yeah, feel free to drop me an email and kelly@rubbercheese.com and let me know. So skipping over the fact that we've got no one to talk about who does it well. Hopefully we will soon. What are the steps that people can take? So what's the starting point? If you are thinking about personalisation, what does that journey look like? Paul Marden: Yeah, first of all, you need to understand the audience, don't you? Or the audience is. And just talking from our own perspective and our process that we follow, that's an early part of the kind of research that we do when we're building a new site is to dig into who the audience is and trying to understand them in as many ways as you possibly can. There's loads of stuff written about this online. There's some brilliant examples that I've looked at before far TfL, who share their audience personas and how much detail they've gone into understanding who the different people are that interact with the TfL website and what their goals are and what makes them special from the perspective of an attraction. You could think of families with young kids that are coming. Paul Marden: You could be thinking of maybe if you were a museum, the people that are running school trips, the teachers and so forth, that could be running it. Maybe the volunteers for your organisation or another audience member that you need to think about and understand who they are, what they look like in terms of their demographic information, the way they think and what they do and how they interact with the world, markers that you could use to be able to help target that. So figuring out that audience persona for each of the people that you want to target, I think, is a crucial job.Kelly Molson: Definitely the starting point. And sometimes that's done internally and sometimes we support with that externally. I think then you have to kind of think about the tools that you've got, what is available to you and how you can use them. And we focus on three main ones at Rubber Cheese, don't we? Paul Marden: Yeah, absolutely. So we focus on WordPress, Umbraco and HubSpot. And it's interesting because each of them have different functionalities in terms of personalisation. And it's been weird, isn't it, to try and think about the tool before you think about what you want to do, but really it's about not trying to put the cart before the horse. If you know what the tool can do, then you can figure out how you can use it. Kelly Molson: Yeah, and I think from a cost perspective as well, it's thinking about what you already have in place that you can manipulate rather than starting from scratch. Paul Marden: HubSpot is a good one to talk about because straight out of the box it's the most capable in terms of personalisation. And it's a bit obscure because a lot of people think of HubSpot as being a CRM package. They don't think of it as being a content management system website tool, but it has that functionality and that's kind of evolved over the last five years into a fully formed content management system.Paul Marden: But because you've got this bolted together CRM and content management system, they've obviously spotted that an opportunity for them and they've put those two things together. And so straight out of the box you can build out personalisation, you can create these what they call smart rules. To say in this section, I want to show this content dependent on this particular factor. So that's pretty awesome to get that straight out of the box I think. Kelly Molson: I struggle to get my head around that just because I do view HubSpot as our CRM. I'm in it constantly. It's my source of truth for all of my clients and networking contacts and suppliers. It's where my sales pipeline is. I can't get my head around it. It's a content management system as well. Paul Marden: Completely. But you can think of, when you're building out a website and it doesn't have to be built out in HubSpot itself. Sorry. In HubSpot's own content management system you can still do a lot of this using their CRM system bolted onto other content management systems. But you can create contacts as somebody becomes a real person. Then you could create that contact inside HubSpot and use the knowledge about that person on the website. You can use the deal functionality inside HubSpot to track when somebody has bought tickets for a place and when they've actually completed the deal. You end up with lots and lots of data going through HubSpot when you do all of that order information going through there. Paul Marden: But that's how you enrich it with the ability to target your existing customers with different content to prospective customers that have never bought from you before. Kelly Molson: What about Umbraco and WordPress? Because this is not something that they do like out of the box. Is it off the shelf? Paul Marden: No, absolutely. So Umbraco doesn't have it straight out of the box. There is a really capable personalisation system called uMarketingSuite which you can buy. It's like annual subscription product that bolts into Umbraco itself. It's been built so that when you're in there and managing all of your audience personas and the content that you want to adapt, it's all in that one package. So once you've got it in there, it does feel like it's all Umbraco because it's been designed in a really neat way. The challenge is you've got to buy it. It's a paid for add on, but the benefit that you get is well worth the investment. But it's not a cheap investment to make in that tooling. And also there's elements of the site needs to be built with that in mind. Kelly Molson: You can't just plug it on at the end and hope for the best. You've got to think about that long. Paul Marden: No, it's not a plug it on. You can retrospectively add it into a site. Yeah, but it will probably cost you more to add it afterwards than if you'd have thought about it at the beginning and done it. So it definitely can be added on later on. But if you think about it in advance and you do it all at the same time, the total cost of the project will probably be lower. Kelly Molson: Okay, so that's a good one to think about. If you are planning new website projects for the new year, you are really happy with the Umbraco platform. There's something to have a conversation around that. And then WordPress plugins. Paul Marden: Exactly. So as with everything WordPress related, hundreds of people have solved this problem. So there are lots and lots of plugins out there. There's a couple that I would mention that came up when I was doing some research around this. There's one called if so dynamic content. There's one called Logic Hop, both of which enable you to adapt your content based on certain rules that you define. So, pretty much like the smart rule functionality that's in HubSpot, you can achieve that natively inside WordPress once you add these plugins. And the cost of those plugins was negligible. Yeah, you're talking under 100 quid for a year worth of setting that up. Kelly Molson: Well, that's good to know. So what are we talking about in terms of budgets for stuff then? So there's effort involved in understanding your audiences first. So that's going to be something that you talk to your agency or you bring in an external or you do internally. You carry out your persona work, you really understand who your audience is. That cost is really variable. It could be workshop based. You might have all of this information internally anyway that you just kind of need the time to pull it all together. Paul Marden: Yeah, absolutely. And you can imagine that could be a day's effort to just pull together a few things that already exist. It could be several weeks worth of effort spread over a longer period of time. I was having a chat with Matt, our Creative Director, about this the other day and literally just scribbled on a piece of paper. But he was like, “Paul, you need to understand this.” At the one end of the spectrum you could spend a little time researching this stuff. At the other end of the spectrum you could spend a lot of time. And what do you get when you go in between the two? You make less assumptions the further down the road you go. So if you can deal with kind of a minimal research and making some broad assumptions, then that's a sensible thing to do.Paul Marden: But if you want the confidence of knowing that you're not making too many assumptions and there's lots of data underlying the things that you're saying, then obviously you need to invest more effort into that research to be able to find that out. Yeah, kind of obvious, but it helped when you drew me that kind of framer. Kelly Molson: So let's look at the tools then. So let's do HubSpot. We talked about HubSpot first. What's the cost involved in that? Because my assumption, I mean, I've used the free version of HubSpot for years. There's a paid version of HubSpot. My assumption was the paid version of HubSpot was really expensive. Paul Marden: So costing HubSpot is a complex thing because there's lots of different variables involved. There's lots of features. The more features you add, the more it costs. But in order to do this personalisation you need a pro version of their content management system and you're looking at about 350 quid a month to be able to do that. So what's that, about four and a half, 5000 pounds a year to buy that in? That is not just for that feature, that is for the whole of that HubSpot content management system and all of its hosting included as well. And it is top grade, highly secure or highly available infrastructure that you get bolted in that. So the cost of personalisation is not just the 350 quid a month, that is, the all in to get that pro package is 350 quid a month. Kelly Molson: And then there'll be dev costs on top of that to implement it. Paul Marden: Yeah, to a certain extent, actually a lot of the personalisation, because it's core to HubSpot, you can achieve a lot in a normally designed and built HubSpot site and then just manage the content in that. So let's say, you've got a panel where you want to show a particular piece of content that says, "Hey, you're back again." Because you're a returning user, you wouldn't necessarily need a developer to be able to make that available to you. Those smart rules would be built in by the content management system. So there's obviously going to be things that you want to do that. You will need to have a developer to be able to do that. Kelly Molson: You need someone that understands logic. This is not a job for me. Paul Marden: Well, in the right hands, you don't need a developer to be able to do a lot of the personalisation in HubSpot. Kelly Molson: All right, what about Umbraco? Paul Marden: Yeah, there are some free tools. There's something called personalisation groups. But if you want to go for uMarketingSuite, which I think is where you're getting into, really see it would be a proper personalisation territory with lots of great functionality, you're looking at about 400 quid a month for the package to be added into your Umbraco instance. So that's not comparing apples with apples when we look at the HubSpot cost, because that was an all in cost for the whole of the platform for HubSpot. Whereas for Umbraco uMarketingSuite is 400 quid a month to add it to your instance. And that depends on the amount of traffic on your site that does vary. Kelly Molson: And then WordPress is cheapest chips in comparison. So plugins, you're looking at costs of around about 150 pounds per year depending on what one you go to. Obviously you've either got somebody internally that can integrate that for you or you've got your dev costs on top of that. But if you've already got an existing website in WordPress, then actually could be something relatively inexpensive that you could start to try out. Paul Marden: Yeah, absolutely. And then on top of that you've got other personalisation systems that you could plug into any of these systems with your kind of Lamborghini style sets of functionality. These are starting costs for the packages we're talking about. Yeah, we're talking 150 quid a year for WordPress, but that would be basic personalisation. Kelly Molson: Yeah. Okay, good chat. So just to reiterate what we said earlier, sorry, we were idiots about the question and of course some confusion. Apologies, we'll do much better next time. But now you've listened to this episode, if you do have a story to share and you are doing some really interesting things, we would love to give you the platform to share that. So do drop me a line, kelly@rubbercheese.com and we will make that happen. All right, great. Same time next month. Paul Marden: Awesome. Kelly Molson:  Thanks for listening to Skip The Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.

Speak Like a Pro in 2023: New Workplace Phrases in English Ever felt like 'Quiet Quitting'? Think 'Loud Quitting' is risky? Don't know what I'm talking about? Well today's podcast will fix that! This English lesson isn't just about explaining new words and phrases; it's a meaningful way to help you understand the UK's ever-changing workplace culture. Here's what you'll discover:

TB and Miranda are prepping Midlife is the Cat's Meow for launch and TB loves the cover. TB wonders how many hours she wastes whining, but how would she track it? Better yet, how would she nip it in the bud since it's a big part of her personality? In torture news, TB had her mammogram. Boo! Clare's book Hotshot is being prepared for showtime! Despite saying she'd never have an American in a book again, there's one in Hotshot and the US and UK English is driving Clare bonkers. While in France she worked every day, keeping London 9 ticking along. More importantly, she had a lovely time with her wife. They crash on to the topic: quarter one review. They haven't quite mastered the Druid calendar yet, but they managed to remember the first quarter came to a close on March 31. Have a listen to find out how their quarters went including writing, translations, networking, business, and personal goals. How did your first quarter go? Head over to lesbianswhowrite.com and leave a comment on the episode. Happy listening! Clare and TB Links: IHS Favorites Anthology: https://dl.bookfunnel.com/r8wa7z41jd Midlife is the Cat's Meow: https://mybook.to/MidlifeCatsMeowIHSAd1 Hotshot on Clare's Webstore: https://payhip.com/b/uC6yl

In addition to a career as a newspaper editor, publisher, and manager, Robb Grindstaff has written fiction most of his life. The newspaper biz has taken him and his family from Phoenix, Arizona, to small towns in North Carolina, Texas, and Wisconsin, from seven years in Washington, D.C., to five years in Asia. Born and raised a small-town kid, he's as comfortable in Tokyo or Tuna, Texas. The variety of places he's lived and visited serve as settings for the characters who invade his head. His novels are probably best classified as contemporary southern lit, and he's had more than twenty short stories published in a wide array of genres. His articles on the craft of fiction writing have appeared in various writer magazines and websites, and one of his seminars was presented at the Sydney (Australia) Writers Festival. He also has taught writing courses for the Romance Writers of America, Romance Writers of Australia, and the Novel-in-Progress writers retreat. Robb retired from the newspaper business in the summer of 2020 to write and edit fiction full time. He and his wife relocated to the beautiful Lake of the Ozarks in Missouri. Robb also edits fiction and non-fiction books for authors from around the world. It helps that he's fluent in five languages: US English, UK English, Canadian English, and Australian English, plus his native language, Texan. Robb Grindstaff's books are available at Amazon, Barnes & Noble, Apple iBooks, and many other online retailers. They are also available in paperback, e-book, and audiobook. TOPICS OF CONVERSATION Robb's writing journey All about Slade Writing a story using interviews The most surprising thing he discovered while writing Slade Being a fulltime writer, fiction editor and working with other authors What's next for Robb Grindstaff? SLADE Synopsis: A car crash thirty years earlier left Slade Bennington severely disabled but with a new outlook on life. His book about overcoming trauma becomes a bestseller and a box office hit movie. Slade strikes up an unusual friendship with Schuyler, the six-foot-tall teenage actress who portrays his sister in the movie. She encourages him to continue writing, and his pithy musings about life spur a nationwide following of devotees who study his books like Holy Scriptures. Slade becomes a counselor to the celebrity in-crowd—the Shaman to the Stars. While thousands adore Slade, others call him a Svengali or Rasputin-like character who controls and manipulates his clients. One disillusioned fan spends years plotting revenge.   CONNECT WITH ROBB GRINDSTAFF! Robb's website (Discover Robb's books and learn about his editing services) Robb's Amazon page A Writer's Block (Robb's Substack with tips and discussions on writing and editing) Robb's books on Evolved Publishing Robb on Facebook Robb on Twitter occasionally Email: robb(at)robbgrindstaff(dot)com.    

Mandhir Kooner is a English & British Heavyweight Wrestling Champion & Commonwealth Bronze Medalist. We Talk About: - Culture & Upbringing - Wrestling Family Background - Wrestling Pathways in the UK - Wrestling Culture in India vs UK - English & British Champion - Commonwealth Bronze Medal - Future Goals - & Much More! Mandhir's Socials: Instagram - https://www.instagram.com/mandhirkooner KultureKast Socials: LinkTree - https://linktr.ee/thekulturekast Intro Music By K Atwal Music: Website - https://www.katwalmusic.com/ Please like, comment and subscribe!

Support the Podcast and Join my Patreon HERE -- https://www.patreon.com/thinkinginenglish Check Out the NEW YOUTUBE Channel!!! - https://www.youtube.com/@thinkinginenglishpodcast TRANSCRIPT - https://thinkinginenglish.blog/2022/11/30/why-is-scotland-in-the-uk/ What is the difference between the UK, Great Britain, the British Isles, and England? What is the United Kingdom? And why did Scotland join the UK? Let's discuss these topics, and practice some vocabulary, on today's episode of Thinking in English! You may also like... I Moved Country (Again)!! 188. Should We Boycott the Qatar World Cup? (English Vocabulary Lesson) 187. Who is Elon Musk? (English Vocabulary Lesson) 186. What is Thanksgiving?: The REAL Story Behind America's Most Famous Holiday (English Vocabulary Lesson) INSTAGRAM - thinkinginenglishpodcast (https://www.instagram.com/thinkinginenglishpodcast/) Blog - thinkinginenglish.blog YouTube - https://www.youtube.com/@thinkinginenglishpodcast Vocabulary List Interchangeably (adv) - in a way that can be exchanged without making any difference or without being noticed Figs can be used interchangeably with dates in this recipe Kingdom (n) - a country ruled by a king or queen They visited many kingdoms while travelling Union (n) - a political unit made up of two or more separate units such as states The United Kingdom is a union of England, Scotland, Wales, and Northern Ireland To conquer (v) - to take control or possession of foreign land, or a group of people, by force The English were conquered by the Normans in 1066 Sovereign (adj) - having the highest power or being completely independent We must respect the rights of sovereign states/nations to conduct their own affairs. Bankrupt (informal adj) - having no money I'll go bankrupt if you keep asking me for money! Devolution (n) - the moving of power or responsibility from a main organization to a lower level, or from a central government to a local government The majority of people in the region are in favour of devolution. Referendum (n) - a vote in which all the people in a country or an area are asked to give their opinion about or decide an important political or social question We will hold a referendum on independence next year --- Send in a voice message: https://anchor.fm/thinking-english/message Support this podcast: https://anchor.fm/thinking-english/support

Back again this week, Shannon and James change outfits and pick up where they left off. With one week left in his trip, Shannon asks James about American stereotypes and if it's everything he was expecting. They talk about their ideal first dates, toxic masculinity, and red flags. What are their pet peeves of each other? What was their spicy experience at Carbone? Don't miss a guest appearance from your favorite boof squad member and, of course, a proper lesson in UK English vs. USA English. Enjoy London Boy Part 2. Produced by Dear Media.

JONESY! JONESY! JONESY! #BreakingBill continues with Indiana Jones and the Kingdom of the Crystal Skull (2008). Sean is once again joined by Bill from 'Bill Reads Bad Reviews'. 14 years since the film came out, Sean and Bill re-assess the film and use words such as "chills" and "Heart-warming". This podcasts' opinions about films are just getting bolder and bolder. Discussion Points: -The nuke the fridge scene. -George Lucas Director's Cuts. -Bill puts the boot into Sean's age, again. -Indiana Jones's great entrance in this film. -Tom Hanks is watching Sean as he sleeps. -Bill throws some insults about Sean's age-have the bad reviews had a bad influence on Bill? -The bathroom, the loo, the john, the restroom. -Bill and Sean get side-tracked by accents and differences between UK English or American English. -Bill compares pineapple-on-pizza with baked beans, much to Sean's disgust. -Sean gets so close to getting through a review without mentioning The Batman. Random Questions: -Are they gophers? -What is it with Sean and two-disc special edition DVDs? -Is it popular to stick the boot into this film? -Is Sean anti-American? -Did Harrison Ford enjoy making Cowboys & Aliens more than this film? -Why won't Sean swear in front of Bill? -Can Sean do an impression of Ray Winstone? Quotes of the episode: -"Positive...pessimistic together, who doesn't want that?" -"Really this is the Indiana Jones film that makes you go...hang on...this isn't realistic?" -"What were we talking about?" -"CGI gophers, why not?" -"New Mexico, I don't know what crawls around in holes down there" -"Salted popcorn? What sick freak invented that!?" -"You don't drink ice tea?" -"Chai Latte's are good, put it on the record"-BRBR 2022. -"What kind of episode is it, if we don't get off track?". -"Tell me I'm ready! No you're not!" More information about my guest is available here: Support Bill Reads Bad Reviews on Ko-fi.com! ❤️ - Ko-fi ❤️ Where creators get support from fans through donations, memberships, shop sales and more! The original 'Buy Me a Coffee' Page. Thanks for listening!

CLICK HERE TO DONATE OR SUPPORT THE PODCAST!!!! - https://thinkinginenglish.blog/donate-and-support/ Boris Johnson has resigned as prime minister of the United Kingdom, and someone new will need to replace him! But we don't currently know who the new prime minister will be! Today, I'm going to try and explain why Johnson resigned, how the new leader will be chosen, and explain some of the vocabulary needed to talk about British politics! TRANSCRIPT - https://thinkinginenglish.blog/2022/07/20/who-will-be-the-next-prime-minister-of-the-uk/ You may also like... 160. Why is Sri Lanka in Crisis? (English Vocabulary Lesson) 159. What is the Supreme Court? (English Vocabulary Lesson) 158. What was the Great Depression? (English Vocabulary Lesson) 157. Why Do Countries Change Their Names? (English Vocabulary Lesson) INSTAGRAM - thinkinginenglishpodcast (https://www.instagram.com/thinkinginenglishpodcast/) Blog - thinkinginenglish.blog Vocabulary List Step down (phrasal v) - to leave an important job or position He has decided to step down as captain of the team Executive (n) - the part of government that is responsible for making certain that laws and decisions are put into action The Prime Minister is in charge of the British executive Scandal (n) - (an action or event that causes) a public feeling of shock and strong moral disapproval Their relationship caused a scandal in the office To grope (v) - to touch someone's body, usually when the other person does not like it He was groped by a man at the bar Accusation (n) - a statement saying that someone has done something morally wrong, illegal, or unkind He made accusations against his former employers To handle (v) - to deal with, have responsibility for, or be in charge of I thought he handled the situation very well To nominate(v) - to officially suggest someone for an election, job, position, or honour Would you like to nominate anyone for director? Candidate (n) - a person who is competing to get a job or elected position There are three candidates standing in the election --- Send in a voice message: https://anchor.fm/thinking-english/message

This week on The Download: Sounds Profitable publishes the Creators report. Slate is running provocative billboards for Slow Burn, Spotify turns its radar on podcasts, rising YouTube CPMs make the platform even more attractive for podcasters, and news organizations struggle to keep young folks around. Firstly, if you'll indulge us a bit of self-promotion, the first ever Sounds Profitable report has been delivered! On Tuesday Sounds Profitable hosted a first-of-its-kind presentation of The Creators. Here's how we billed it: “Sounds Profitable, in partnership with Edison Research, has put together the first credible study of the profile of podcast creators in America. This is an incredibly important benchmark in the history of podcasting and the first of many regular reports Sounds Profitable will be publishing to chart the future of the audio business.”  The Creators operates off a data sample of 617 people who fit the profile of having produced a podcast, were over the age of eighteen, and listened to podcasts weekly. The data was collected from Q2 2021 through Q1 of this year.  Some results put into sharp focus many assumed truths of the industry, as well as challenging others. The gender makeup of those polled showed sixty-nine percent of creators were men, twenty percentage points higher than the population of the United States. On that same token, the ethnicity spectrum shows podcasting has more diversity, with more representation of Black and Hispanic/Latino podcasters than the census reports as a national average.  These juicy stats and more are available at SoundsProfitable.com/thecreators, from the presentation's video to a spiffy 35-slide PDF of just the presentation, for you raw data nerds out there.  In an advertising campaign fitting of a flashy documentary, Slate is running a stealth billboard campaign for the current season of Slow Burn. From Ariel Shapiro's reporting on Tuesday's issue of Hot Pod:  “Slate is launching a provocative new campaign to promote its latest season of Slow Burn, which tells the story of Shirley Wheeler, the first woman convicted of manslaughter for getting an abortion. The outlet has placed billboards in states that now have some of the strictest abortion laws in the country urging passersby to “Defend Shirley Wheeler.” The billboards are up in seven states with deeply-entrenched anti-abortion sentiment that had trigger laws waiting for Roe v. Wade's nullification.  The same issue of Hot Pod also spotlighted the efforts of Earbuds Podcast Collective founder Arielle Nissenblatt to organize a massive campaign of podcasts running pre-roll message to advocate for abortion rights. Messages like the one you'll find at the beginning of this very episode. Hundreds of podcasters have signed on to the cause, including The Bechdel Cast, You Are Good, and legacy household name My Favorite Murder.  This Wednesday Spotify announced a podcast version of its RADAR program, originally created to spotlight up-and-coming artists on the music side of the app. RADAR Podcasters aims to get promising young podcasts in front of wider audiences with free exposure in-app. Each quarter Spotify's content editors in participating regions will select three podcasts to spotlight with the RADAR program. Podcast Editorial Lead Brianne O'Brien goes more into the rhetoric used:  “We'll focus on creators with shows that exhibit authenticity and inclusivity, give us a reason to keep listening, and educate and entertain.”  Currently the list of participating countries is fifteen, including thirteen countries in which English is not the default language. This is encouraging news for more big company recognition of podcasting's strengths outside the North American and UK English-speaking bubble. O'Brien seems passionate about the cause, too.   “My team, and Spotifiers more broadly, are podcast enthusiasts. So first and foremost, we really want to underscore the hard work that's being done by creators to take their podcast to the next level, but also to build those long-lasting relationships with their audience.” Little is given in the way of specific details outside of which countries will be involved and how many podcasts are being selected. For example: The paragraph dedicated to addressing how the program will measure success offers no concrete ways by which they'll measure success. The main drive seems to be that the program exists and those involved are excited to execute its ambitious mission.  Currently RADAR Podcaster will only spotlight podcasts hosted on Anchor. Big Green sees the utility in embracing its creators, but for now only creators who are wholly locked into the Spotify system.  Last Thursday Phoebe Bain of Marketing Brew revealed there's a reason most YouTubers are doing baked-in influencer ads these days, and that could be excellent news for podcasts.  “According to a new report that influencer marketing agency The Outloud Group shared exclusively with Marketing Brew, influencer CPMs went up across major verticals on YouTube—from beauty and fashion to education—in 2021.” One example given is from the YouTube mainstay of gaming. The median CPM for influencers who focused on gaming content was $54.68 in 2021. Now in 2022 it has climbed to $66.48. And gaming influencers aren't even in the top five fastest-growing genre CPMs in the Outloud chart. Bain quotes Outloud Group vice president Nycole Kelly on the topic of rising influencer rates in general, the group having come to the conclusion YouTube influencers are raising rates in general beyond CPMs.  Podcasting is trying to figure out the right way to blend YouTube impressions and podcast downloads. For some, podcast CPMs are a better bet, but MarketingBrew's chart shows Youtube ads sold directly by influencers exceed podcasting average CPM by quite a bit. Yet another reason for the video-agnostic producers to consider a video strategy for their podcasts.  Last Thursday Sara Guaglione of Digiday covered a recent panel at a Reuters event in which prominent execs and editors in the news world addressed a big issue: Young people aren't watching the news anymore.  “Roughly four out of 10 people under 35 years old – 42% – “sometimes or often actively avoid the news,” according to the 11th annual “Digital News Report” report conducted by the Reuters Institute for the Study of Journalism. Albeit, that aversion is only slightly more acute than among those 35 years old and older, 36% of whom sometimes or often steer clear of the news.” Reasons for the drop in attention are numerous. The panel proposed several, including the draining effect of repetitive long-term events like politics or the pandemic. The under-35 demo is also cited as the one with the lowest amount of trust in established news organizations, and the percentage who outright distrust the media is growing rapidly.  Legacy institutions are scrambling to solve for the growing problem. Guaglione points to places like the Los Angeles Times creating a team of people whose sole mission is to repackage LA Times content for Instagram.  We bring this story to The Download because a significant portion of podcasting is news. Just because we're the cool new kids on the content block doesn't mean the issues affecting the rest of the journalism industry haven't taken root here as well, and the proposed solutions to fix the issue for online and print orgs likely contain useful strategies for podcasting.  Now it's time for our semi-recurring segment spotlighting articles worth reading that didn't quite make it into the episode. This week The Download has just one to recommend, but it makes an excellent companion piece to the story Manuela just told you about.  Top 25 US newspaper circulations: Print Sales fall another 12% in 2022 by Willam Turvill. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Sounds Profitable publishes the Creators report. Slate is running provocative billboards for Slow Burn, Spotify turns its radar on podcasts, rising YouTube CPMs make the platform even more attractive for podcasters, and news organizations struggle to keep young folks around. Firstly, if you'll indulge us a bit of self-promotion, the first ever Sounds Profitable report has been delivered! On Tuesday Sounds Profitable hosted a first-of-its-kind presentation of The Creators. Here's how we billed it: “Sounds Profitable, in partnership with Edison Research, has put together the first credible study of the profile of podcast creators in America. This is an incredibly important benchmark in the history of podcasting and the first of many regular reports Sounds Profitable will be publishing to chart the future of the audio business.”  The Creators operates off a data sample of 617 people who fit the profile of having produced a podcast, were over the age of eighteen, and listened to podcasts weekly. The data was collected from Q2 2021 through Q1 of this year.  Some results put into sharp focus many assumed truths of the industry, as well as challenging others. The gender makeup of those polled showed sixty-nine percent of creators were men, twenty percentage points higher than the population of the United States. On that same token, the ethnicity spectrum shows podcasting has more diversity, with more representation of Black and Hispanic/Latino podcasters than the census reports as a national average.  These juicy stats and more are available at SoundsProfitable.com/thecreators, from the presentation's video to a spiffy 35-slide PDF of just the presentation, for you raw data nerds out there.  In an advertising campaign fitting of a flashy documentary, Slate is running a stealth billboard campaign for the current season of Slow Burn. From Ariel Shapiro's reporting on Tuesday's issue of Hot Pod:  “Slate is launching a provocative new campaign to promote its latest season of Slow Burn, which tells the story of Shirley Wheeler, the first woman convicted of manslaughter for getting an abortion. The outlet has placed billboards in states that now have some of the strictest abortion laws in the country urging passersby to “Defend Shirley Wheeler.” The billboards are up in seven states with deeply-entrenched anti-abortion sentiment that had trigger laws waiting for Roe v. Wade's nullification.  The same issue of Hot Pod also spotlighted the efforts of Earbuds Podcast Collective founder Arielle Nissenblatt to organize a massive campaign of podcasts running pre-roll message to advocate for abortion rights. Messages like the one you'll find at the beginning of this very episode. Hundreds of podcasters have signed on to the cause, including The Bechdel Cast, You Are Good, and legacy household name My Favorite Murder.  This Wednesday Spotify announced a podcast version of its RADAR program, originally created to spotlight up-and-coming artists on the music side of the app. RADAR Podcasters aims to get promising young podcasts in front of wider audiences with free exposure in-app. Each quarter Spotify's content editors in participating regions will select three podcasts to spotlight with the RADAR program. Podcast Editorial Lead Brianne O'Brien goes more into the rhetoric used:  “We'll focus on creators with shows that exhibit authenticity and inclusivity, give us a reason to keep listening, and educate and entertain.”  Currently the list of participating countries is fifteen, including thirteen countries in which English is not the default language. This is encouraging news for more big company recognition of podcasting's strengths outside the North American and UK English-speaking bubble. O'Brien seems passionate about the cause, too.   “My team, and Spotifiers more broadly, are podcast enthusiasts. So first and foremost, we really want to underscore the hard work that's being done by creators to take their podcast to the next level, but also to build those long-lasting relationships with their audience.” Little is given in the way of specific details outside of which countries will be involved and how many podcasts are being selected. For example: The paragraph dedicated to addressing how the program will measure success offers no concrete ways by which they'll measure success. The main drive seems to be that the program exists and those involved are excited to execute its ambitious mission.  Currently RADAR Podcaster will only spotlight podcasts hosted on Anchor. Big Green sees the utility in embracing its creators, but for now only creators who are wholly locked into the Spotify system.  Last Thursday Phoebe Bain of Marketing Brew revealed there's a reason most YouTubers are doing baked-in influencer ads these days, and that could be excellent news for podcasts.  “According to a new report that influencer marketing agency The Outloud Group shared exclusively with Marketing Brew, influencer CPMs went up across major verticals on YouTube—from beauty and fashion to education—in 2021.” One example given is from the YouTube mainstay of gaming. The median CPM for influencers who focused on gaming content was $54.68 in 2021. Now in 2022 it has climbed to $66.48. And gaming influencers aren't even in the top five fastest-growing genre CPMs in the Outloud chart. Bain quotes Outloud Group vice president Nycole Kelly on the topic of rising influencer rates in general, the group having come to the conclusion YouTube influencers are raising rates in general beyond CPMs.  Podcasting is trying to figure out the right way to blend YouTube impressions and podcast downloads. For some, podcast CPMs are a better bet, but MarketingBrew's chart shows Youtube ads sold directly by influencers exceed podcasting average CPM by quite a bit. Yet another reason for the video-agnostic producers to consider a video strategy for their podcasts.  Last Thursday Sara Guaglione of Digiday covered a recent panel at a Reuters event in which prominent execs and editors in the news world addressed a big issue: Young people aren't watching the news anymore.  “Roughly four out of 10 people under 35 years old – 42% – “sometimes or often actively avoid the news,” according to the 11th annual “Digital News Report” report conducted by the Reuters Institute for the Study of Journalism. Albeit, that aversion is only slightly more acute than among those 35 years old and older, 36% of whom sometimes or often steer clear of the news.” Reasons for the drop in attention are numerous. The panel proposed several, including the draining effect of repetitive long-term events like politics or the pandemic. The under-35 demo is also cited as the one with the lowest amount of trust in established news organizations, and the percentage who outright distrust the media is growing rapidly.  Legacy institutions are scrambling to solve for the growing problem. Guaglione points to places like the Los Angeles Times creating a team of people whose sole mission is to repackage LA Times content for Instagram.  We bring this story to The Download because a significant portion of podcasting is news. Just because we're the cool new kids on the content block doesn't mean the issues affecting the rest of the journalism industry haven't taken root here as well, and the proposed solutions to fix the issue for online and print orgs likely contain useful strategies for podcasting.  Now it's time for our semi-recurring segment spotlighting articles worth reading that didn't quite make it into the episode. This week The Download has just one to recommend, but it makes an excellent companion piece to the story Manuela just told you about.  Top 25 US newspaper circulations: Print Sales fall another 12% in 2022 by Willam Turvill. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

This week on The Download: Sounds Profitable publishes the Creators report. Slate is running provocative billboards for Slow Burn, Spotify turns its radar on podcasts, rising YouTube CPMs make the platform even more attractive for podcasters, and news organizations struggle to keep young folks around. Firstly, if you'll indulge us a bit of self-promotion, the first ever Sounds Profitable report has been delivered! On Tuesday Sounds Profitable hosted a first-of-its-kind presentation of The Creators. Here's how we billed it: “Sounds Profitable, in partnership with Edison Research, has put together the first credible study of the profile of podcast creators in America. This is an incredibly important benchmark in the history of podcasting and the first of many regular reports Sounds Profitable will be publishing to chart the future of the audio business.”  The Creators operates off a data sample of 617 people who fit the profile of having produced a podcast, were over the age of eighteen, and listened to podcasts weekly. The data was collected from Q2 2021 through Q1 of this year.  Some results put into sharp focus many assumed truths of the industry, as well as challenging others. The gender makeup of those polled showed sixty-nine percent of creators were men, twenty percentage points higher than the population of the United States. On that same token, the ethnicity spectrum shows podcasting has more diversity, with more representation of Black and Hispanic/Latino podcasters than the census reports as a national average.  These juicy stats and more are available at SoundsProfitable.com/thecreators, from the presentation's video to a spiffy 35-slide PDF of just the presentation, for you raw data nerds out there.  In an advertising campaign fitting of a flashy documentary, Slate is running a stealth billboard campaign for the current season of Slow Burn. From Ariel Shapiro's reporting on Tuesday's issue of Hot Pod:  “Slate is launching a provocative new campaign to promote its latest season of Slow Burn, which tells the story of Shirley Wheeler, the first woman convicted of manslaughter for getting an abortion. The outlet has placed billboards in states that now have some of the strictest abortion laws in the country urging passersby to “Defend Shirley Wheeler.” The billboards are up in seven states with deeply-entrenched anti-abortion sentiment that had trigger laws waiting for Roe v. Wade's nullification.  The same issue of Hot Pod also spotlighted the efforts of Earbuds Podcast Collective founder Arielle Nissenblatt to organize a massive campaign of podcasts running pre-roll message to advocate for abortion rights. Messages like the one you'll find at the beginning of this very episode. Hundreds of podcasters have signed on to the cause, including The Bechdel Cast, You Are Good, and legacy household name My Favorite Murder.  This Wednesday Spotify announced a podcast version of its RADAR program, originally created to spotlight up-and-coming artists on the music side of the app. RADAR Podcasters aims to get promising young podcasts in front of wider audiences with free exposure in-app. Each quarter Spotify's content editors in participating regions will select three podcasts to spotlight with the RADAR program. Podcast Editorial Lead Brianne O'Brien goes more into the rhetoric used:  “We'll focus on creators with shows that exhibit authenticity and inclusivity, give us a reason to keep listening, and educate and entertain.”  Currently the list of participating countries is fifteen, including thirteen countries in which English is not the default language. This is encouraging news for more big company recognition of podcasting's strengths outside the North American and UK English-speaking bubble. O'Brien seems passionate about the cause, too.   “My team, and Spotifiers more broadly, are podcast enthusiasts. So first and foremost, we really want to underscore the hard work that's being done by creators to take their podcast to the next level, but also to build those long-lasting relationships with their audience.” Little is given in the way of specific details outside of which countries will be involved and how many podcasts are being selected. For example: The paragraph dedicated to addressing how the program will measure success offers no concrete ways by which they'll measure success. The main drive seems to be that the program exists and those involved are excited to execute its ambitious mission.  Currently RADAR Podcaster will only spotlight podcasts hosted on Anchor. Big Green sees the utility in embracing its creators, but for now only creators who are wholly locked into the Spotify system.  Last Thursday Phoebe Bain of Marketing Brew revealed there's a reason most YouTubers are doing baked-in influencer ads these days, and that could be excellent news for podcasts.  “According to a new report that influencer marketing agency The Outloud Group shared exclusively with Marketing Brew, influencer CPMs went up across major verticals on YouTube—from beauty and fashion to education—in 2021.” One example given is from the YouTube mainstay of gaming. The median CPM for influencers who focused on gaming content was $54.68 in 2021. Now in 2022 it has climbed to $66.48. And gaming influencers aren't even in the top five fastest-growing genre CPMs in the Outloud chart. Bain quotes Outloud Group vice president Nycole Kelly on the topic of rising influencer rates in general, the group having come to the conclusion YouTube influencers are raising rates in general beyond CPMs.  Podcasting is trying to figure out the right way to blend YouTube impressions and podcast downloads. For some, podcast CPMs are a better bet, but MarketingBrew's chart shows Youtube ads sold directly by influencers exceed podcasting average CPM by quite a bit. Yet another reason for the video-agnostic producers to consider a video strategy for their podcasts.  Last Thursday Sara Guaglione of Digiday covered a recent panel at a Reuters event in which prominent execs and editors in the news world addressed a big issue: Young people aren't watching the news anymore.  “Roughly four out of 10 people under 35 years old – 42% – “sometimes or often actively avoid the news,” according to the 11th annual “Digital News Report” report conducted by the Reuters Institute for the Study of Journalism. Albeit, that aversion is only slightly more acute than among those 35 years old and older, 36% of whom sometimes or often steer clear of the news.” Reasons for the drop in attention are numerous. The panel proposed several, including the draining effect of repetitive long-term events like politics or the pandemic. The under-35 demo is also cited as the one with the lowest amount of trust in established news organizations, and the percentage who outright distrust the media is growing rapidly.  Legacy institutions are scrambling to solve for the growing problem. Guaglione points to places like the Los Angeles Times creating a team of people whose sole mission is to repackage LA Times content for Instagram.  We bring this story to The Download because a significant portion of podcasting is news. Just because we're the cool new kids on the content block doesn't mean the issues affecting the rest of the journalism industry haven't taken root here as well, and the proposed solutions to fix the issue for online and print orgs likely contain useful strategies for podcasting.  Now it's time for our semi-recurring segment spotlighting articles worth reading that didn't quite make it into the episode. This week The Download has just one to recommend, but it makes an excellent companion piece to the story Manuela just told you about.  Top 25 US newspaper circulations: Print Sales fall another 12% in 2022 by Willam Turvill. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Hi all! This is Episode 91 (S2:E91) Our Focus this week: On Better Judgement (Yes, I used the UK English spelling of the word judgement vs the US English judgment! Don't judge me!) Think for a moment about a time when you made a bad judgment call. We've all done it. Hopefully, in your case, it was not painful or too consequential! What was that moment like? What was the situation like? What were the consequences of that? Why did you make that decision? We've all done it. So now, let's think about the future and how we might make better judgment calls. What could we do differently? What would it require for us to be more 'intuitive' in making better decisions the next time? How would we know if we've done a better job the next time? All of this is what we are discussing in this week's episode of Coaching with the Bible. Our focus this week is better judgment and the storyline that we're going to focus on is the moment when Joshua attempts to defend the honor of Moses just after the moment when Eldad and Meidad are prophesying in the camp. Happy Learning and Enjoy! Quote of the Week: 'Good judgement comes from experience, and a lot of that comes from bad judgement.' - Will Rogers

Cilantro or Coriander? Biscuit or Cookie? Max and Danielle try to understand each other, and compare the differences between US and UK English.

The different dialects of English present an interesting challenge for professionals working in language services.

Today we are going to be more creative in our English conversations. We will help you spice up your English vocabulary skills. It is a really common thing to talk about good or bad in everyday conversations. In podcast 498 we showed you how to be more interesting talking about good. Today, we will make your conversation more thought-provoking when talking about bad things. How To Spice Up Your English Conversation The Next Time You Want To Talk About Something Very Bad ✔Lesson transcript: https://adeptenglish.com/lessons/english-conversation-expressive-vocabulary-for-bad/ It is tempting when learning to speak a new language to over use generic vocabulary. Early on, this is fine. It gets the job done, you can interact with English speakers. But if you're not careful, you can sound a little boring or worse still, you can appear to be dull. So, with a sprinkle of interesting English vocabulary, we can transform your English conversation into something much more expressive and precise. We are going to learn some words and phrases that will bring your conversation to life. It will help the listener in your conversation understand much more about what you really think about the topic and help them visualise the subject. Ultimately, this makes your conversation a more memorable and enjoyable experience, and who doesn't want that? As always, we provide examples and spell out keywords in the lesson. If you don't understand something or need to follow the text as you listen, we have a free pdf transcript for all our podcasts, including this one. You can download the transcript from our website. Or you can use the custom UK English subtitles we provide for every YouTube video we produce. Learn more about our courses here: https://adeptenglish.com/language-courses/ Adept English is here to help with FREE English lessons and language courses that are unique, modern and deliver results. You can learn to speak English quickly using our specialised brain training. We get straight to the point of how you should learn to speak English. We teach you in a fun and simple way that delivers results. If you want to learn to speak English, our approach to learning through listening will improve your English fluency.

(Guest: Simon from the UK) [English follows] イギリス出身Simonが再登場。前回は、自転車での世界旅行の話をしてくれましたが今回は少し日本に目を向けてみます。Simon, Shin, Aina, それぞれ身近な日本の価値観（提出期限や、発言の仕方などについて）て少し真面目に話してみます。Our friend, Simon is back to our episode! The last time, he shared his story about traveling across the world. With him currently living in Japan, we share our own perspectives toward the Japanese society and share our opinion about certain invisible deep-rooted rules (or what Simon calls "eco-system") that support the circulation of the society.

02:01 - Kat's Superpower: Terrible Puns! * Puns & ADHD; Divergent Thinking (https://en.wikipedia.org/wiki/Divergent_thinking) * Punching Down (https://www.urbandictionary.com/define.php?term=punching%20down) * Idioms (https://www.ef.edu/english-resources/english-idioms/) 08:07 - Security Awareness Education & Accessibility * Phishing * Unconscious Bias Training That Works (https://hbr.org/2021/09/unconscious-bias-training-that-works) * Psychological Safety * 239: Accessibility and Sexuality with Eli Holderness (https://www.greaterthancode.com/accessibility-and-sexuality) * Management Theory of Frederick Taylor (https://www.business.com/articles/management-theory-of-frederick-taylor/) * Building a Security Culture For Oh Sh*t Moments | Human Layer Security Summit (https://www.youtube.com/watch?time_continue=21&v=d2girBtrbCQ&feature=emb_logo) * Decision Fatigue 20:58 - Making the Safe Thing Easy * (in)Secure Development - Why some product teams are great and others aren't… (https://tldrsec.com/blog/insecure-development-why-some-product-teams-are-great-and-others-arent/) * The Swiss Cheese Model of Error Prevention (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1298298/) 22:43 - Awareness; Security Motivation; Behavior and Culture (ABC) * AIDA: Awareness, Interest, Desire, Action (https://en.wikipedia.org/wiki/AIDA_(marketing)) * Inbound Marketing (https://www.hubspot.com/inbound-marketing) 33:34 - Dietary Accessibility; Harm Reduction and Threat Monitoring * Celiac Disease (https://celiac.org/about-celiac-disease/what-is-celiac-disease/) * A Beginner's Guide to a Low FODMAP Diet (https://www.benefiber.com/fiber-in-your-life/fiber-and-wellness/beginners-guide-to-low-fodmap-diet/?gclsrc=aw.ds&gclid=Cj0KCQiAnuGNBhCPARIsACbnLzqJkfl2XxxUQVSAGU96cmdVl5S7gn6GXnOQAHf-Sn0zEHvBBKINObUaAlOvEALw_wcB) * Casin (https://en.wikipedia.org/wiki/Casein) * DisInfoSec 2021: Kat Sweet - Dietary Accessibility in Tech Workplaces (https://www.youtube.com/watch?v=rG1DApAlcK4&feature=youtu.be) Reflections: John: Internal teams relating to other internal teams as a marketing issue. Casey: Phishing emails cause harm. Kat: AIDA: Awareness, Interest, Desire, Action (https://en.wikipedia.org/wiki/AIDA_(marketing)) Unconscious Bias Training That Works (https://hbr.org/2021/09/unconscious-bias-training-that-works) The Responsible Communication Style Guide (https://rcstyleguide.com/) This episode was brought to you by @therubyrep (https://twitter.com/therubyrep) of DevReps, LLC (http://www.devreps.com/). To pledge your support and to join our awesome Slack community, visit patreon.com/greaterthancode (https://www.patreon.com/greaterthancode) To make a one-time donation so that we can continue to bring you more content and transcripts like this, please do so at paypal.me/devreps (https://www.paypal.me/devreps). You will also get an invitation to our Slack community this way as well. Transcript: PRE-ROLL: Software is broken, but it can be fixed. Test Double's superpower is improving how the world builds software by building both great software and great teams. And you can help! Test Double is hiring empathetic senior software engineers and DevOps engineers. We work in Ruby, JavaScript, Elixir and a lot more. Test Double trusts developers with autonomy and flexibility at a remote, 100% employee-owned software consulting agency. Looking for more challenges? Enjoy lots of variety while working with the best teams in tech as a developer consultant at Test Double. Find out more and check out remote openings at link.testdouble.com/greater. That's link.testdouble.com/greater. JOHN: Welcome to Episode 263 of Greater Than Code. I'm John Sawers and I'm here with Casey Watts. CASEY: Hi, I'm Casey! And we're both here with our guest today, Kat Sweet. Hi, Kat. KAT: Hi, John! Hi, Casey! CASEY: Well, Kat Sweet is a security professional who specializes in security education and engagement. She currently works at HubSpot building out their employee security awareness program, and is also active in their disability ERG, Employee Resource Group. Since 2017, she has served on the staff of the security conference BSides Las Vegas, co-leading their lockpick village. Her other superpower is terrible puns, or, if they're printed on paper—she gave me this one—tearable puns. [laughter] KAT: Like written paper. CASEY: Anyway. Welcome, Kat. So glad to have you. KAT: Thanks! I'm happy to be here. CASEY: Let's kick it off with our question. What is your superpower and how did you acquire it? KAT: [chuckles] Well, as I was saying to both of y'all before this show started, I was thinking I'm going to do a really serious skillful superpower that makes me sound smart because that's what a lot of other people did in theirs. I don't know, something like I'm a connector, or I am good at crosspollination. Then I realized no, [chuckles] like it, or not, terrible puns are my actual superpower. [laughter] Might as well just embrace it. I think as far as where I acquired it, probably a mix of forces. Having a dad who was the king of dad puns certainly helped and actually, my dad's whole extended family is really into terrible puns as well. We have biweekly Zoom calls and they just turn into everyone telling bad jokes sometimes. [laughter] But I think it also probably helps that, I don't know, having ADHD, my brain hops around a lot and so, sometimes makes connections in weird places. Sometimes that happens with language and there were probably also some amount of influences just growing up, I don't know, listening to Weird Al, gets puns in his parodies. Oh, and Carlos from The Magic School Bus. CASEY: Mm hmm. Role models. I agree. Me too. [laughter] KAT: Indeed. So now I'm a pundit. CASEY: I got a pun counter going in my head. It just went ding! KAT: Ding! [laughter] CASEY: I never got – [overtalk] KAT: They've only gotten worse during the pandemic. CASEY: Oh! Ding! [laughter] Maybe we'll keep it up. We'll see. I never thought of the overlap of puns and ADHD. I wonder if there's any study showing if it does correlate. It sounds right. It sounds right to me. KAT: Yeah, that sounds like a thing. I have absolutely no idea, but I don't know, something to do with divergent thinking. CASEY: Yeah. JOHN: Yeah. I'm on board with that. CASEY: Sometimes I hang out in the channels on Slack that are like #puns, or #dadjokes. Are you in any of those? What's the first one that comes to mind for you, your pun community online? KAT: Oh yeah. So actually at work, I joined my current role in August and during the first week, aside from my regular team channels, I had three orders of business. I found the queer ERG Slack channel, I found the disability ERG Slack channel, and I found the dad jokes channel. [laughter] That was a couple of jobs ago when I worked at Duo Security. I've been told that some of them who are still there are still talking about my puns because we would get [laughs] pretty bad pun threads going in the Slack channels there. CASEY: What a good reputation. KAT: Good, bad, whatever. [laughs] CASEY: Yeah. KAT: I don't know. Decent as a form of humor that's safe for work goes, too because it's generally hard to, I guess, punch down with them other than the fact that everyone's getting punched with a really bad pun, but they're generally an equalizing force. [chuckles] CASEY: Yeah. I love that concept. Can you explain to our listeners, punching down? KAT: So this is now the Great British Bake Off and we're talking about bread. No, just kidding. [laughter] No, I think in humor a lot of times, sometimes people talk about punching up versus punching down in terms of who is actually in on the joke. When you're trying to be funny, are you poking fun at people who are more marginalized than you, or are you poking at the people with a ton of privilege? And I know it's not always an even concept because obviously, intersectionality is a thing and it's not just a – privilege isn't a linear thing. But generally, what comes to mind a lot is, I don't know, white comedians making fun of how Black people talk, or men comedians making rape jokes at women's expense, or something like that. Like who's actually being punched? [chuckles] CASEY: Yeah. KAT: Obviously, ideally, you don't want to punch anyone, but that whole concept of where's the humor directed and is it contributing to marginalization? CASEY: Right, right. And I guess puns aren't really punching at all. KAT: Yeah. CASEY: Ding! KAT: Ding! There goes the pun counter. Yeah, the only thing I have to mindful of, too is not over relying on them in my – my current role is in a very global company so even though all employees speak English to some extent, English isn't everyone's first language and there are going to be some things that fly over people's heads. So I don't want to use that exclusively as a way to connect with people. CASEY: Right, right. JOHN: Yeah. It is so specific to culture even, right. Because I would imagine even UK English would have a whole gray area where the puns may not land and vice versa. KAT: Oh, totally. Just humor in general is so different in every single culture. Yeah, it's really interesting. JOHN: Yeah, that reminds me. Actually, just today, I started becoming weirdly aware as I was typing something to one of my Indian colleagues and I'm not sure what triggered it, but I started being aware of all the idioms that I was using and what I was typing. I was like, “Well, this is what I would normally say to an American,” and I'm just like, “Wait, is this all going to come through?” I think that way might lead to madness, though if you start trying to analyze every idiom you use as you're speaking. But it was something that just suddenly popped into my mind that I'm going to try and keep being a little bit more aware of because there's so many ways to miss with communication when you rely on obscure idioms, or certain ways of saying things that aren't nearly as clear as they could be. [chuckles] KAT: Yeah, absolutely. I'm sure that's definitely a thing in all the corporate speak about doubling down, circling back, parking lots, and just all the clicking, all of those things. [laughter] But yeah, that's actually something that was on my run recently, too with revamping one of the general security awareness courses that everyone gets is that in the way we talk about how to look for a phishing – spot a phishing email. First of all, one of the things that at least they didn't do was say, “Oh, look for poor grammar, or misspelled words,” because that's automatically really exclusive to people whose first language isn't English, or people who have dyslexia. But I was also thinking we talk about things like subtle language cues in suspicious emails around a sense of urgency, like a request being made trying to prey on your emotion and I'm like, “How accessible is that, I guess, for people whose first language is English to try and spot a phishing email based on those kind of things?” Like how much – [chuckles] how much is too much to ask of…? Like opinions about phishing emails, or the phishing training anyway being too much to ask of people to some degree, but I don't know. There's so much subtlety in it that just is really easy for people to lose. JOHN: Yeah. I mean, I would imagine that even American English speakers – [overtalk] KAT: Yeah. JOHN: With a lot of experience still have trouble. Like actually, [chuckles] I just got apparently caught by one of them, the test phishing emails, but they notified me by sending me an email and saying, “You were phished, click here to go to the training.” And I'm like, “I'm not going to click on that!” [laughter] I just got phished! KAT: Yeah. JOHN: But I think my larger point is again, you're talking about so many subtleties of language and interpretations to try and tease these things out. I'm sure there are a lot of people with a range of non-typical neurologies where that sort of thing isn't going to be obvious, even if they are native English speakers. KAT: Exactly. Myself included having ADHD. [laughs] JOHN: Yeah. KAT: Yeah. It's been interesting trying to think through building out security awareness stuff in my current role and in past roles, and having ADHD and just thinking about how ADHD unfriendly a lot of the [laughs] traditional approaches are to all this. Even like you were just saying, “You got phished, take this training.” It seems like the wrong sequence of events because if you're trying to teach someone a concept, you need to not really delay the amount of time in between presenting somebody with a piece of information and giving them a chance to commit it to memory. ADHD-ers have less working memory than neurotypical people to begin with, but that concept goes for everyone. So when you're giving someone training that they might not actually use in practice for several more months until they potentially get phished again, then it becomes just information overload. So that's something that I think about. Another way that I see this playing out in phishing training in particular, but other security awareness stuff is motivation and reward because we have a less amount of intrinsic motivation. Something like, I don't know, motivation and reward system just works differently with people who have trouble hanging onto dopamine. ADHD-ers and other people's various executive dysfunction stuff. So when you're sitting through security training that's not engaging, that's not particular lead novel, or challenging, or of personal interest, or is going to have a very delayed sense of reward rather than something that immediately gratifying, there's going to be a limitation to how much people will actually learn, be engaged, and can actually be detrimental. So I definitely think about stuff like that. CASEY: That reminds me of a paper I read recently about—I said this on a previous episode, too. I guess, maybe I should find the paper, dig it up, and share. KAT: Cool. [laughter] CASEY: Oh, but it said, “Implicit bias awareness training doesn't work at all ever” was an original paper. No, that's not what it said of course, but that's how people read it and then a follow-up said, “No, boring! PowerPoint slide presentations that aren't interactive aren't interactive.” [laughter] “But the interactive ones are.” Surprise! KAT: Right. That's the thing. That's the thing. Yeah, and I think there's also just, I don't know. I remember when I was first getting into security, people were in offices more and security awareness posters were a big thing. Who is going to remember that? Who's going to need to know that they need to email security at when they're in the bathroom? [laughs] Stuff like that that's not particularly engaging nor particularly useful in the moment. But that DEI paper is an interesting one, too. I'll have to read that. CASEY: Do you have experience making some of these trainings more interactive and getting the quicker reward that's not delayed and what does that look like for something like phishing, or another example? KAT: It's a mixed bag and it's something that I'm still kind of – there's something that I'm figuring out just as we're scaling up because in past roles, mostly been in smaller companies. But one thing that I think people, who are building security awareness and security education content for employees, miss is the fact that there's a certain amount of baseline level of interaction and context that you can't really automate a way, especially for new hires. I know having just gone through process that onboarding weeks are always kind of information overload. But people are going to at least remember more, or be more engaged if they're getting some kind of actual human contact with somebody who they're going to be working with; they've got the face, they've got some context for who their security team is, what they do, and they won't just be clicking through a training that's got canned information that is no context to where they're working and really no narrative and nowhere for them to ask questions. Because I always get really interesting questions every time I give some kind of live security education stuff; people are curious. I think it's important that security education and engagement is really an enhancer to a security program. It can't be carrying all the weight of relationships between the security team and the rest of the company. You're going to get dividends by having ongoing positive relationships with your colleagues that aren't just contact the security team once a year during training. CASEY: And even John's email, like the sample test email, which I think is better than not doing it for sure. But that's like a ha ha got you. That's not really [chuckles] relationship building. Barely. You've got to already have the relationship for it to – [overtalk] KAT: No, it's not and that's – yeah. And that's why I think phishing campaigns are so tricky. I think they're required by some compliance frameworks and by cyber insurance frameworks. So some places just have to have them. You can't just say we're not going to run internal phishing campaigns, unfortunately, regardless of whether that's actually the right thing for businesses. But I think the angle should always be familiarizing people with how to report email like that to the security team and reinforcing psychological safety. Not making people feel judged, not making people feel bad, and also not making them sit through training if they get caught because that's not psychological safety either and it really doesn't pay attention to results. It's very interesting, I remember I listened to your episode with Eli Holderness and at some point, one of the hosts mentioned something about human factors and safety science on the evolving nature of how people management happens in the workplace. How there was this old model of humans being a problem to be managed, supervised, and well, just controlled and how the new view of organizational psychology and people management is more humans are your source of success so you need to enable their growth and build them up. I think a lot of security education approaches are kind of still stuck in that old model, almost. I've seen progress, but I think a lot of them have a lot of work to do in still being, even if they're not necessarily as antagonistic, or punitive, they still feel sometimes paternalistic. Humans are like, “If I hear the phrase, ‘Humans are the weakest link one more time,' I'm going to table flip.” First of all, humans are all the links, but also – [overtalk] JOHN: Yeah. KAT: It's saying like, we need to save humans, which are somehow the security team is not humans. We need to save humans from themselves because they're too incompetent to know what to do. So we need, yeah – which is a terrible attitude. CASEY: Yeah. KAT: And I think it misses the point that first of all, not everyone is going to become a security expert, or hypervigilant all the time and that's okay. But what we can do is focus on the good relationships, focus on making the training we have and need to do somewhat interactive and personal and contextual, and let go of the things you can't control. [chuckles] JOHN: Yeah, I think Taylorism is the name for that management style. I think it came around in the 40s and – [overtalk] KAT: Really? JOHN: Yeah, ruined a lot of lives. [laughs] Yeah, and I think your point about actually accepting the individual humanity of the people you're trying to influence and work with rather than as some sort of big amorphous group of fuckups, [laughs] for lack of a better word. Giving them some credit, giving them, like you said, something that's not punitive, somewhere where they don't get punished for their security lapses, or forgetting a thing, or clicking the link is going to be a lot more rewarding than, like you said, just making someone sit through training. Like for me, the training I want from whatever it was I clicked on is show me the email I clicked on, I will figure out how it tricked me and then I will learn. I don't need a whole – [overtalk] KAT: Yes. JOHN: 3 hours of video courses, or whatever. I will see the video, [chuckles] I will see the email, and that is a much more organic thing than here's the training for you. KAT: Exactly. Yeah, you have to again, give some people a way to actually commit it to memory. Get it out of RAM and into SSD. JOHN: Yeah. [laughter] KAT: But yeah, I love that and fortunately, I think some other places are starting to do interesting, innovative approaches. My former colleague, Kim Burton, who was the Security Education Lead at Duo when I was there and just moved to Texas, gave a webinar recently on doing the annuals security training as a choose your own adventure so that it could be replicated among a wide group of people, but that people could take various security education stuff that was specific to their own role and to their own threat model. I really liked that. I like being able to give people some amount of personalization and get them actually thinking about what they're specifically interacting with. JOHN: Yeah, yeah. That's great and it also makes me think about there are undoubtedly things I'm pretty well informed in security and other things that I'm completely ignorant about. I'd rather not sit through a training that covers both of those things. Like if there's a way for me to choose my own adventure through it so that I go to the parts where I'm actually learning useful things. Again, a, it saves everybody time and b, it means I'm not fast forwarding through the video, hoping it'll just end, and then possibly missing things that are actually useful to me. CASEY: I'm thinking of a concrete example, I always remember and think of and that's links and emails. I always hover and look at the URL except when I'm on my phone and you can't do that. Oh, I don't know. It has never come up in a training I've seen. KAT: Yeah, you can click and hold, but it's harder and I think that speaks to the fact that security teams should lead into putting protections around email security more so than relying entirely on their user base to hover every single link, or click and hold on their phone, or just do nothing when it comes to reporting suspicious emails. There's a lot of decision fatigue that, I think security teams still put on people whose job is not security and I hope that that continues to shift over time. JOHN: Yeah. I mean, you're bringing up the talking about management and safety theory that probably came from Rein Henrichs, who is one of our other hosts. But one of the things he also has talked about on, I think probably multiple shows is about setting the environment for the people that makes the safe thing easy. KAT: Right. JOHN: So that all the defaults roll downhill into safety and security rather than well, here's a level playing field you have to navigate yourself through and there's some potholes and da, da, da, and you have to be aware of them and constantly on alert and all those things. Whereas, if you tilt the field a little bit, you make sure everything runs in the right direction, then the right thing becomes the easy thing and then you win. KAT: Exactly, exactly. I think it's important to put that not only in the technical defaults – [overtalk] JOHN: Yeah, yeah. KAT: But also process defaults to some degree. One of my colleagues just showed me a talk that was, I think from perhaps at AppSec Cali. I'll have to dig it up. But there was somebody talking about making I guess, threat modeling and anti-abuse mindsets more of a default in product development teams and how they added one single line to their sprint planning—how could this feature potentially be misused by a user—and that alone just got people thinking just that little process change. JOHN: Yeah. That's beautiful. But such a small thing, but constantly repeated at a low level. It's not yelling at anyone to… KAT: Yeah. JOHN: Yeah. KAT: Yeah. And even if the developers and product designers themselves weren't security experts, or anti-abuse experts, it would just get them thinking, “Oh hey, we should reach out to the trust and safety team.” CASEY: Yeah. I'm thinking about so many steps and so many of these steps could be hard. The next one here is the security team responsive and that has a lot to do with are they well-staffed and is this a priority for them? Oh my goodness. KAT: Yeah. [laughs] So many things. CASEY: It's layers. But I'm sure you've heard of this, Kat. The Swiss cheese model of error prevention? KAT: Yeah. Defense in depth. CASEY: Yeah. [chuckles] I like to bring it up on the podcast, too because a lot of engineers and a lot of non-security people don't know about it. KAT: Hmm. CASEY: Do you want to explain it? I don't mind. I can. KAT: Oh, yeah. Basically that there are going to be holes in every step of the process, or the tech and so, that's why it's important to have this layered approach. Because over time, even if something gets through the first set of holes, it may not get through a second set where the holes are in different spots. So you end up with a giant stack of Swiss cheese, which is delicious, and you come out with something that's hopefully pretty same. [laughter] CASEY: Yeah, and it's the layers that are – the mind-blowing thing here is that there can be more than one layer. We don't just need one layer of Swiss cheese on this sandwich, which is everybody pay attention and don't ever get phished, or it's your fault. You can have so many layers than that. It can be like a grilled cheese, really, really thick, grilled cheese. [laughter] KAT: Yes. A grilled cheese where the bread is also cheese. CASEY: Yes! [laughs] MID-ROLL: This episode is supported by Compiler, an original podcast from Red Hat discussing tech topics big, small, and strange. Compiler unravels industry topics, trends, and the things you've always wanted to know about tech, through interviews with the people who know it best. On their show, you will hear a chorus of perspectives from the diverse communities behind the code. Compiler brings together a curious team of Red Hatters to tackle big questions in tech like, what is technical debt? What are tech hiring managers actually looking for? And do you have to know how to code to get started in open source? I checked out the “Should Managers Code?” episode of Compiler, and I thought it was interesting how the hosts spoke with Red Hatters who are vocal about what role, if any, that managers should have in code bases—and why they often fight to keep their hands on keys for as long as they can. Listen to Compiler on Apple Podcasts, or anywhere you listen to podcasts. We'll also include a link in the show notes. Our thanks to Compiler for their support. CASEY: Earlier, you mentioned awareness, Kat as something interesting. You want to talk about awareness more as a term and how it relates to this? KAT: Oh, yeah. So I – and technically, my job title has security awareness in it, but the more I've worked in the security space doing employee security education stuff as part of all my job. I know language isn't perfect, but I'm kind of the mindset that awareness isn't a good capture of what a role like mine actually should be doing because awareness without behavior change, or action is just noise. It's just we're all very aware of things, but if we don't have an environment that's friendly to us putting that awareness into some kind of action, or engagement, or response, we are just aware and scared. [laughs] CASEY: Yeah, awareness alone just makes us feel bad. We need more than that. KAT: Yeah. So I think security awareness is sometimes just a product of a term that got standardized over several years as it's in all of the compliance control frameworks, security awareness is a part of it. I don't know it's the best practice thing. I hope over time it will continue to evolve. CASEY: Yeah. KAT: As with any other kind of domains. JOHN: Yeah. I think that maybe security motivation might be a better term for it. KAT: I've seen a bunch of different ones used. So I end up speaking in terms of, I don't know, security education and engagement is what I'm working on. Security culture is my vision. I've seen things like security awareness, behavior, and culture, ABC, things like that. But all this to say security awareness not being in a vacuum. CASEY: I like those. This reminds me of a framework I've been thinking about a lot and I use in some of my DEI workshops. AIDA is an acronym. A-I-D-A. The first one's Awareness, the last one is Action, and in the middle is Interest and Desire. KAT: Nice. CASEY: So the questions I use to frame is like, are they aware of, for example, if they're misgendering someone? That's the context I'm using this in a lot. Are they aware of this person's pronouns in the first place? Are they interested in caring about this person and do they want to do anything about it and did they do it? Did they use their proper pronouns? Did they correct their actions? It's like 4 stages – [overtalk] KAT: I like that. CASEY: AIDA. It's used in marketing a lot for like a sales funnel, but I apply it to all sorts of how do you get someone from aware to action? KAT: I like that a lot. It's been interesting working at a place that makes a product that's more in the sales and marketing space. Definitely learned a lot because a couple of previous roles I've had been with security vendors. I think one of the interesting ideas that was a new concept to me when I started was this idea of inbound marketing, where instead of just cold contacting people and telling them, “Be interested in us, be interested in us, buy our stuff,” you generate this reputation as being of good service by putting out useful free nuggets of content, like blog posts, webinars, and things. Then you get people who are interested based on them knowing that you've got this, that you offer a good perspective, and then they all their friend. They are satisfied customers, and they go promote it to people. I think about this as it applies to security teams and the services they provide, because even though corporate security teams are internal, they've still got internal customers. They've still got services that they provide for people. So by making sure that the security team is visible, accessible, and that the good services that they provide are known and you've got satisfied customers, they become promoters to the rest of their teams. Think about like security can definitely learn a lot from [chuckles] these sales and marketing models. CASEY: I can totally imagine the security team being the fun team, the one you want to go work with and do workshops with because they make it so engaging and you want to. You can afford to spend your time on this thing. [laughter] KAT: Oh yes. CASEY: You might do it. [laughter] JOHN: Yeah, and I think marketing's a great model for that. Marketing sort of has a bad reputation, I think amongst a lot of people because it's done badly and evilly by a lot of people. But it's certainly possible and I think inbound market is one of those ways that you're engaging, you're spreading awareness, you're letting people select themselves into your service, and bring their interest to you. If you can develop that kind of rapport with the employees at your company as a security team, everybody wins. KAT: Yeah, absolutely, and it can absolutely be done. When I was working at Duo a couple jobs ago, I was on their security operations team and we were responsible, among other things, for both, the employee security education and being the point of intake; being the people that our colleagues would reach out to with security concerns to security and it definitely could see those relationships pay off by being visible and being of good service. CASEY: So now I'm getting my product manager hat on, like team management. KAT: Yeah. CASEY: I will want to choose the right metrics for a security team that incentivizes letting this marketing kind of approach happen and being the fun team people want to reach out to have the bigger impact and probably the highest metric is like nobody gets a security breach. But that can't be the only one because maybe you'll have a lucky year and maybe you'll have an unlucky that's not the best one. What other metrics are you thinking of? KAT: That's the thing, there's a lot more that goes into not getting pwned than how aware of security people are. There's just way too many factors to that. But – [overtalk] CASEY: Yeah. I guess, I'm especially interested in the human ones, like how come – [overtalk] KAT: Oh, yeah. And I mean like – [overtalk] CASEY: The department allowed to do the things that would be effective, like incentivized and measured in a sense. KAT: Yeah, and I think a lot of security education metrics often have a bit of a longer tail, but I think about not – I don't really care so much about the click rates for internal phishing campaigns, because again, anyone can fall for a phish if it's crafted correctly enough. If it's subtle enough, or if just somebody's distracted, or having a bad day, which we never have. It's not like there's a pandemic, or anything. But for things that are sort of numbers wise, I think about how much are people engaging with security teams not just in terms of reporting suspicious emails, but how often are they reporting ones that aren't a phishing simulation? How much are they working with security teams when they're building new features and what's the impact of that baseline level before there's, I don't know, formal process for security reviews, code reviews, threat modeling stuff in place? What does that story look like over time for the product and for product security? So I think there's quite a bit of narrative data involved in security education metrics. JOHN: Yeah. I mean you could look at inbound interests, like how often are you consulted out of the blue by another team, or even of the materials you've produced, what's the engagement rates on that? I think that's a lower quality one, but I think inbound interest would be fantastic. CASEY: Yeah. KAT: Yeah, exactly. I was thinking to some degree about well, what kinds of vulnerabilities are you shipping in your code? Because I think there's never 100% secure code. But I think if you catch some of the low-hanging fruits earlier on, then sometimes you get an interesting picture of like, okay, security is being infused into the SDLC at all of these various Swiss cheese checkpoints. So think about that to some degree and that's often more of a process thing than a purely an education thing, but getting an education is an enhancer to all of these other parts of the security programs. JOHN: So in the topics for the show that you had suggested to us, one of the things that stood out to me was something you called dietary accessibility. So can you tell me a little bit more about what that means? KAT: So earlier in this year, in the middle of all of this pandemic ridiculousness, I got diagnosed with celiac disease. Fortunately, I guess, if there was a time to be diagnosed with that, it's I'm working remotely and nobody's going out to eat really. Oh, I should back up. I think a lot of people know what it is, but just in case, it's an autoimmune disorder where my body attacks itself when I eat gluten. I've described it in the past as my body thinks that gluten is a nation state adversary named fancy beer. [laughter] Ding, one more for the pun counter. I don't know how many we're up to now. [laughs] CASEY: I have a random story about a diet I had to do for a while for my health. I have irritable bowel syndrome in my family and that means we have to follow over really strict diet called the low FODMAP diet. If your tummy hurts a lot, it's something you might look into because it's underdiagnosed. That meant I couldn't have wheat, but not because I had celiac disease; I was not allergic to the protein in wheat flour. I was intolerant to the starch and wheat flour. So it would bother me a lot. People said, “Do you have celiac, or?” And I was like, “No, but I cannot have wheat because the doctor told me so, but no, it's not an allergy.” I don't know, my logical brain did not like that question. [laughter] That was an invalid question. No, it's not a preference. I prefer to eat bread, but I cannot, or it hurts my body according to my doctor. KAT: [chuckles] So you can't have the starch and I can't have the protein. So together, we can just – [overtalk] CASEY: Separate it! KAT: Split all of the wheat molecules in the world and eat that. [laughs] CASEY: That's fair. I literally made gluten-free bread with gluten. [laughs] I got all the gluten-free starches and then the gluten from the wheat and I didn't have the starch in the wheat and it did not upset my stomach. KAT: Oh man. JOHN: Yeah. I've got a dairy sensitivity, but it's not lactose. It's casein so it's the protein in the dairy. CASEY: Protein, uh huh. KAT: Oh, interesting. CASEY: I apologize on behalf of all the Casey. [laughter] Casey in. KAT: Who let Casey in? CASEY: Ding! KAT: Ding! No, but it's made me think a lot about as I was – first of all, it's just I didn't fully appreciate until I was going through it firsthand, the amount of cognitive overload that just goes into living with it every day. [laughs] Speaking of constant state of hypervigilance, it took a while for that to make it through – I don't know, me to operationalize to my new life that's going to be my reality for the [laughs] rest of my life now because it was just like, “Oh, can I eat this? Can I eat that?” All of that. Something that at least helped ease me out of this initial overwhelm and grieving period was tying some of the stuff that I was dealing with back to how would I do this in my – how would I approach this if this were a security education and security awareness kind of thing? CASEY: Oh, yeah. KAT: Because it's a new concept and it's a thing that is unfamiliar and not everyone is an expert in it. so I'm like, “How would I treat myself as the person who's not an expert in it yet?” I, again, tried to get myself back to some of those same concepts of okay, let's not get stuck in thud mode, let's think about what are some of the actual facts versus what's scaremongering. I don't need to know how much my risk of colon cancer is increased, because that's not how helpful for me to actually be able to go about my day. I need to know what are the gluten-free brands of chips? That's critical infrastructure. CASEY: I love this parallel. This is so cool. KAT: And so I thought about to – I've mentioned earlier, decision fatigue as a security issue. I thought about how can I reduce the decision fatigue and not get stuck just reading all the labels on foods and stuff? What are the shortcuts I can take? Some of those were like okay, let me learn to recognize the labels of what the labels mean of a certified gluten-free logo and also just eat a lot of things that would never have touch gluten to begin with, like plain and raw meat, plain potatoes, plain vegetables, things like that. So just anything to take the cognitive load down a little bit, because it was never going to be zero. It's interesting. Sometimes, I don't know, I have tons of different interests and I've always interested in people's perspective outside of security. A lot of that stuff influences the way I think about security, but sometimes the way I think about security also ends up influencing other stuff in my life, so. CASEY: Yeah. I think that's brilliant. Use – [overtalk] KAT: And interesting to connect with those. CASEY: The patterns and you're comfortable with, and apply them. KAT: Exactly. CASEY: A lot of really cool ideas come from technology. KAT: Yeah, and go for harm reduction, not nothing because we don't live in a gluten-free world. It's like I can try to make myself as safe as possible, but at some point, my gut may suffer a data breach and [laughs] when I do, should be blameless and just work on getting myself recovered and trying – [overtalk] JOHN: Yeah. I mean, thinking about it as a threat model. There's this gluten out there and some of it's obvious, some of it's not obvious. What am I putting in place so that I get that 95th percentile, or whatever it is that you can think of it that way? I like that. KAT: Exactly. It's an interesting tie to threat modeling how the same people – even if people have the same thing that they can't eat, they may still have a different threat model. They may, like how we both had to avoid wheat, but for different reasons and with different side effects, if we eat it and things like that. CASEY: I love these parallels. I imagine you went into some of these in that talk at DisInfoSec. Is that right? KAT: Yeah. A little bit. So DisInfoSec, it's a virtual conference in its second year of existence, specifically highlighting disabled speakers in the InfoSec community run by Kim Crawley, who's a blogger for Hack the Box. There was a really interesting lineup of talks this year. Some people, I think about half of them touched on neurodiversity and various aspects of security through lenses of being autistic and ADHD, which is really cool. For mine, I focused on those of us who have disability-related dietary restrictions and how that affects our life in the tech workplace, where compared to a lot of other places I've worked, there's a lot of free food on the company dime hanging around and there's a lot of use of food as a way to build connection and build community. CASEY: Yeah, and a lot of stuff, a lot of people can't eat. I'm with you, uh huh. KAT: Yeah. I just took stock of all of the times that I would take people up for lunch interviews, go out to dinner with colleagues when they're in town, all of these things. Like snacks in the office. Just there not being a bathroom on the same floor as me for multiple jobs where I worked. [laughs] Things like that. So I really wanted to – the thing that I wanted to highlight in that talk in general was systemic level accommodations to be made for people with be they celiac IBS, food allergies, diabetes rather than relying on people individually requesting accommodations. This universal design model where you've got to make sure that your workplace is by default set up to accommodate people with a wide range of disabilities including dietary needs and a lot of times it doesn't come down to even feeding them. It comes down to making sure their health insurance is good, making sure people can work remotely, making sure that – [overtalk] CASEY: Higher levels of Swiss cheese on that. They are various levels. KAT: Yeah, the levels of Swiss cheese. A lot of stuff cascades from lunch interviews, making sure that if you do them at all, that you're really flexible about them. JOHN: Yeah. I can definitely relate to the being able to work from home, which I've done for the last decade, or more, has been huge for being able to have a solid control of my diet. Because it's really easy to have all the right things around for lunch rather than oh, I've only got half an hour, I can run out to the sub shop and I'll just deal with the consequences. Because that's what's nearby versus, or trying to bring food into the office and keep it in the fridge, or the free – that's a whole mess. So just like you said, good health insurance, working from home, these are things that allow for all sorts of different disabilities to be taken care of so well that you don't – that's the base, that's table stakes to formatting kind of inclusion. KAT: Exactly, exactly. CASEY: Yeah. KAT: Exactly. Yeah, and I think what sometimes gets missed is that even there are other things that I need to – the ability to just sometimes lay down, the ability to be close to a bathroom, and things that are not food related, but definitely are my reality. [laughs] CASEY: And companies went out, too. By accommodating you, they get all of your expertise and skills and puns. In exchange for flexibility, they get puns. KAT: [laughs] And I still make puns about gluten, wheat, rye, and barley even though I can I eat them anymore. That will never go away. CASEY: They just keep rising. KAT: Wheat for it. Wait for it. [laughter] CASEY: Ding! KAT: That's just my wry sense of humor. CASEY: All right. We're getting near end of time for today. This point, let's talk about reflections and plugs. JOHN: I can go first. I think the thing that's definitely sticking with me is thinking about the internal teams relating to other internal teams at a company as a marketing issue. Security is obviously one where you need to have that relationship with pretty much every team. But I'm thinking all sorts of all the way around development, DevOps, tech QA. Everyone can think this way and probably gain something from it as a what are we presenting to the rest of the company, what is our interface, and how do we bring more things to it such that people like working with our interface a lot so that we have great relationships with the rest of the team? I think I'm going to keep thinking about that for a while. CASEY: I'll share a reflection. I liked noticing that those phish emails can cause harm to people—they can feel bad and then make them less receptive. I've always been a fan of them overall. But thinking about that impact, I might have even been the one to say that, but it was still surprising to me when that came out of my mouth. Say, oh yeah, it hurts people in a way, too. We don't have to have that painful experience to teach people. It can be done in a safer environment. I wonder what else we can do for training of things like that to make it more positive and less negative. I'm going to be thinking on that. KAT: Yeah. And I wrote down AIDA. Awareness, Interest, Desire, and Action. Did I get that right? CASEY: Yeah. KAT: I'm definitely going to look into that. I think that's a great model for education of all kinds. CASEY: Yeah. If you want to go even deeper, there's like 6 and 7 tier models on the Wikipedia page links to a bunch of them. That's just the most common. KAT: Awesome. CASEY: For plugs, I just want to plug some homework for you all. Everyone listening, there's this Unconscious Bias Training That Works article that I've mentioned twice now. I hope you get to read that. And I guess, the AIDA – It'll be in the show notes for sure. And then the Wikipedia page for AIDA marketing just so you have a spot to look it up, if you forget about it. Try to apply that to situations, that's your homework. KAT: I think something I plugged on Twitter quite a bit over the years and a lot when we were talking about the language that we use earlier, I'm a huge fan of the Responsible Communication Style Guide, which was put out by the Recompiler, which is a feminist activist hacker publication. So they've got guides on words to avoid, words to use instead for when talking about race, gender, class, health, disability status. It's written for a tech audience and I really like that as a resource for using inclusive language. JOHN: Yeah. It's great stuff. CASEY: I love it. All right, thanks so much for are coming on our show today, Kat. Special Guest: Kat Sweet.

(Guest: Simon from the UK) [English follows] 世界82カ国を自転車と徒歩で旅したSimonが自分の旅について振り返ります！マレーシア・日本・イギリス出身の私たちが、英語で会話する中でお互いに聞き取れなかった時はどのように理解し合おうとしているのか、そんなところにも注目して聞いてみてください。 In this episode, our researcher-colleague Simon will share his life story about traveling to 82 countries all over the world by bike and on foot!! With him, we will share how we became interested in English or the language per se.

Gustavo Castaneda, our Salesforce Platform Manager, tells us about his journey from engineering to software, the time he thought he was going to have his organs harvested, and gives us his top 5 board games. He also played along with English 101, our game where our non-English Pointers learn UK English words and phrases. This episode also features the first produced version of Evelyn's Kitchen, where Evelyn Perez (check our earlier episodes) tells us how to make her favorite meals.

In this episode, the team examines some of the challenges, considerations and approaches to working across different cultures in the EMEA region as a pre-sales. The team is joined by a special guest, Sebastian Moeferdt, who as a pre-sales, speaks fluent English, German and Spanish and works across multiple markets and cultures. The discussion covers topics like how easy it is to keep to a planned meeting agenda with different types of audience, per country or region, local languages in demos, languages of product interfaces, different ways to greet people across cultures, , US English versus UK English, personality types versus cultural generalisations, expectations of discounting and more.

American conductor, Robert Trevino, is definitely making his mark on the world of conducting and classical music, having jobs in both Spain and Sweden, and since we recorded this chat, he's added another position in Italy. Despite some poor internet connections at times, we discussed how a conductor should treat and interact with orchestral musicians, I found out who "beat the incompetence" out of him, and we had a very amusing moment sparked by the difference between US English and UK English! If you would like to financially support the podcast, why not subscribe at https://www.patreon.com/amiconthepodium, and for a monthly fee starting from just £5 a month, you can access two new series of interviews, group Zoom meetings with other fans of the podcast and myself, a monthly bulletin about the podcast and my own career as well as articles, photos, videos and even conducting lessons from myself. Alternatively, if you would prefer to make a one-off donation, go to https://www.justgiving.com/crowdfunding/a-mic-on-the-podium and any donation you make will be greatly appreciated and help the podcast live on into the future. This interview was recorded on 10th August 2020 via Zoom.

In a nutshell: Podcast Transcription is essential to good PR. This article covers three means of getting it done. You can do it yourself, with some simple tools. You can hire a freelancer. You can try a service. This article will also discuss the pros and cons, whys and hows, of a few different transcription services. We think of podcasting as a purely aural medium, but we ignore podcast transcription at our peril (not to sound like a character from I, Claudius). In all seriousness, if your podcast doesn't have transcripts, that's an awful lot of audience you're missing.“Wait a minute!” you say. “Transcripts are more time and money. How much do you expect me to invest in this podcasting thing? What's in it for me?”We've already talked about why you should use transcripts. It bears repeating, however: 11 million people in the UK and 10 million people in the US are d/Deaf or hard of hearing Many folks have auditory processing disorders Transcripts of your podcast episodes can boost your search engine optimization Transcripts are another avenue for more people to understand and engage with your content. In this article, we're not going to talk about why you want to invest the additional work or money into podcast transcription. We're going to talk about different methods or companies that you can use to get your podcasts transcribed, and in front of your audience.DIY Methods for Podcast TranscriptionIf your podcast is a scripted audio drama, you can certainly use that script. You can also sit down and type out your podcast's recording, word for word. If you're already a professional stenographer, this won't bother you too much. However, not many people have that skill set or patience.Dictation Software HackAnother option for podcast transcription (recommended in a livestream by our friends at Music Radio Creative) is to use Google Docs voice typing. Here's how it works: Open up Chrome (you have to use Google's Chrome browser, otherwise the tool isn't available) Go to Google Docs and open a fresh document Click on Tools and select Voice Typing from the drop-down menu. A nifty little icon of a microphone will appear. At the top of the microphone, select your language. Open up your DAW and start playing the sound file you want transcribed. Click the little microphone icon. It'll change colors. As the microphone picks up the dialogue, the text will appear on screen. When you try this, make sure that the audio is cued up at the point where you want it transcribed. if you let it run through a minute of intro music or so, the voice typing tool won't recognize the music as anything useful, and will shut itself off.Google's Voice Typing was pretty good at recognizing what I said when I tried it. To test its accuracy, I selected UK English, US English, and Nigerian English, to see if there would be differences in the resulting text. There wasn't.You'll end up with pages and pages of unpunctuated text. It's very stream-of-consciousness. You will have to go through it and format it, put in punctuation and check for errors. However, it saves you a lot of time over typing the audio word for word.There's a quality control issue here, as well. You may notice as you're making this podcast transcript, that you notice the dialogue as an outsider. Transcribing the podcast yourself will help you see the details of what you talk about, and how.Video CaptionsAnother DIY method is to use your audio to make a video, upload it to YouTube, and use its closed captioning to provide a transcript. I can't vouch for the accuracy of YouTube's closed captioning. Joe Rogan uses this exclusively, and it works for him. Your mileage may vary.Headliner is a free app which can be used to make audiograms (and it's fun to use). It's 100% worth your time to try it out, and see how its captioning system fits your podcast.Think about your SEO for a second. Google's Product Manager for Google, Brad Ellis, spoke about automatic captioning and SEO at the Streaming Media Conference in 2016. He said that when a YouTube user uploads their own captions, Google does index them. But, because the automatic transcriptions are error-prone, they are not indexed. Granted, this was four years ago, and the technology may have changed. For now, if your SEO is your most important reason for having transcripts, it's best not to rely on YouTube's automatic captioning only.Many people consume their podcasts via YouTube. It's not a bad idea to make them available there with captions. But it shouldn't be your only way of publishing those transcripts.Outsourcing Podcast TranscriptionIf you don't want to do the transcription yourself, you have a few options. They are: Humans (having someone else do it for you) Artificial Intelligence (a software does it) A combination of both Human TranscriptionThis is the most accurate version of podcast transcription that you can use. Humans can understand context and spoken sound in a way that machines can't. If your podcast uses the sentence, “Let's eat Grandma,” a human would know where to put the comma, while a machine might not. It's also not cheap. Some transcribers charge by how long it takes them to do the work, others by how much audio you supply. In most cases, it's between $1-$2 per minute of transcribed audio. If you look at a site like Upwork or fiverr.com, you can find a fair number of freelance transcribers.GoTranscript offers “100% Human-Generated Transcription Services,” and offer a minimum of 6-hour turnaround time. Their prices vary by how soon you need your podcast transcript finished, and how long your audio files are. Expect to spend around 80 cents to $2 per minute.If you have a loyal fan or close friend who loves your podcast, you may be able to get them to volunteer to transcribe your podcast in a skill swap. Ask them if they would transcribe an episode or two of your podcast in exchange for helping them move house.Artificial IntelligenceIf you've ever asked Siri to send a text message for you, or if you've asked Google to look something up, you've used something like one of these services.Trint offers monthly or annual subscription packages ($60-$85), with a 7-day free trial. They range by the amount of files you can upload per month, and how many users you can have on the account. However, since a file can be any duration, the starter package would fit most indie podcasters, if you organize your audio files well. Trint also has an iPhone app.Temi is very similar, with one price tier: 25 cents a minute. Their free trial provides one transcript, of a 45 minute audio file. Their free demo not only shows you how it transcribes a news piece with multiple speakers and accents, but also will let you practice editing the piece to test the interface. This free demo is 100% worth your time to look at, because it can show you good transcript layout.Descript offers a free trial for the first 3 hours of speech uploaded. After that, the service is $14-18 a month. They say that they can turn around a 60-minute sound file in about three minutes.Sonix is another quick and inexpensive podcast transcription service. The Standard package is $10 per hour of uploaded audio. The Premium tier is $5 per hour and $22 per user, per month. Sonix provides transcription in multiple languages, even at the Standard level. Their free trial includes 30 minutes of transcription service.Artificial and Human IntelligenceThese services use a combination of AI transcription, with a human checking for accuracy and consistency.Scribie offers a pay-as-you-go system, either fully automated for ten cents a minute, or eighty cents a minute for automated transcription with a human editor. They add on an extra fifty cents if your audio is poor, noisy (speaker isn't distinct from the background), or for “accented speakers.” They say that it's fifty cents a minute for American speakers. This makes me want to send them a sound file in an accent so Philly, it sounds like I live underneath the Market Frankford El. An integrated editor lets you make changes if necessary.Rev.com might be the most well-known podcast transcription service; it was included on Forbes' AI 50 list. Its automated transcription costs 25 cents a minute, with a 5 minute turnaround time. Their human transcription service is $1.25 a minute, with a 12-hour turnaround time. They can even create foreign subtitles for video, for $3-$7 per minute. Some podcast hosting services (such as Castos) include transcriptions using Rev.com for an additional fee.Podcast Transcription: SummaryYour podcast transcript can build and sustain your audience. It can bolster your SEO, and make your content more meaningful to others. Remember, audio transcription services in general rely on people who need work-from-home jobs, such as disabled people or caregivers. Not only are they working on your podcast transcription, they can be working on medical lectures, court documents, emergency calls, things that are high-stakes, taxing, boring, or disturbing. The compensation for transcription workers is a controversial topic, one worth discussing on its own. Take this under consideration, when you're weighing price and turnaround time. It's probably the most ethical option to hire an individual freelancer, or barter a skills trade for podcast transcription with a trusted friend. As you choose how to release your content, you may want to consider the relationships you make, and businesses you support, along the way.Need More Help?Good podcast transcripts aren't the only element of podcast promotion. The Podcast Academy has courses and resources to help you with everything from mic technique to unlocking the secrets of DAW. Plus, the weekly Live Q&As provide an opportunity for you to get specific assistance on any aspect of podcast creation. Join us now.

Today I’m bringing you the eighth and final episode in this summer’s “Summer School” series where all summer long we have been having conversations with language teachers. In today’s episode I’m speaking with Melissa, an English teacher and the founder of Quintessentially English. I wanted to do something different with this episode and if you’ve been listening for a long time now you’ll notice that this is the first conversation that I’ve had about the English language. What makes this interesting to me is that though we are both talking about English, we are both talking about different varieties of English - UK English and US english. In this conversation Melissa and I talk about what makes UK English stand out in different regions. We discuss accents and common phrases that one would hear throughout England and Scotland. We take a few moments to try and understand where Received Pronunciation came from and how it affected the US variation of English. We note the ways in which French language and culture has been an influence in both of our countries and we take on the popular topic of Cockney Rhyming Slang. If you’ve ever considered improving your English conversation and don’t know where to start, this would be a great episode to listen to. For starters, you can hear both of our accents and how we say the same words differently. You can decide if you think that learning UK English or US English would be best for you! And when you’re ready to choose learning UK English, you can get in touch with Melissa by following the links in the show notes! To Find Melissa: Website: https://www.quintessentiallyenglish.org/ Instagram: https://www.instagram.com/quintessentiallyenglishteacher/ Facebook:https://www.facebook.com/mybritishcoach Speaking Tongues Podcast: www.speakingtonguespodcast.com Follow on IG: @speakingtonguespod Follow onTwitter: @stpodcasthost Like our Facebook Page: www.facebook.com/thespeakingtonguespodcast --- Send in a voice message: https://anchor.fm/speaking-tongues/message

In this episode I tell you how to say the date correctly in English using the British style of saying dates. I detail the answers to two questions that students often mistakes with and give little tips about prepositions we use as well as the pronunciation of ordinal numbers.  In this episode the pros and cons of language exchange events based on my experiences.  Now we are starting to return to normal and be social creatures this is perfect if you are looking to practice more SPEAKING and you are looking for a way to do it. A lot of students want to practice English and this is one fantastic way that you can do it is through language exchanges...but, it's not everyone. I tell you how they normally work and give you more information so you can decide if this is something you might want to try as part of your English learning. I would love you to subsribe to my English podcast Anna with 2Ns on your favourite platfrom.Leave me a comment or review. I love to hear your feedback and commentsShare on your social media with friends, colleagues and family to spread the word.Find even more of my English content including free live classes on Instagram and Twitter on the links below.https://twitter.com/annawith_2nshttps://www.instagram.com/annawith_2ns_english/?hl=en

In this episode of the Swoosh English OET Podcast, UK English teachers Scott and Una discuss Part B of the OET Listening section. They provide an overview of the entire OET Listening, as well as a specific method for Part B to help you prepare. They also discuss sample questions and actual tips that you can use before, during and after the exam itself! HIGHLIGHTS: 01:46 OET Listening format | 08:03 Method for Part B | 19:05 Final tips.  

In this episode of the Swoosh English OET Podcast, UK English teachers Scott and Una discuss Part A of the OET Listening section. They provide an overview of the entire OET Listening, as well as a specific method for Part A to help you prepare. They also discuss sample questions and actual tips that you can use before, during and after the exam itself! HIGHLIGHTS: 01:46 OET Listening format | 08:03 Method for Part A | 19:05 Final tips.

In this episode of the Swoosh English OET Podcast, UK English teachers Scott and Una discuss one skill that students need to master for OET Reading: Scanning! They discuss how scanning helps you to find particular details and rule out incorrect answer options quickly and efficiently! HIGHLIGHTS: 01:40 Recap: Skimming vs Scanning | 03:42 Tip #1: Identify what you are looking for | 07:29 Tip #2: Identify key terms | 09:21 Tip 3: Recognize paraphrasing.

In this episode of the Swoosh English OET Podcast, UK English teachers Scott and Una discuss a specific skill that students need to have to ace the OET Reading: skimming! They discuss the relevance of this skill and the most important things to look out for, including headings, layouts and topic sentences! HIGHLIGHTS: 02:07 What is skimming? | 03:25 How to skim in the OET Reading? | 09:38 Topic sentence.

In this episode of the Swoosh English OET Podcast, UK English teachers Scott and Una discuss Part C of the OET Reading section. They discuss what this section is all about, what you need to do to prepare for it and some top strategies to find specific details and the gist of a text! HIGHLIGHTS: 04:00 Overview of OET Reading Part C | 06:53 Scoring and how to approach this task | 17:49 Recognizing referencing & phrases to detect meaning from | 23:42 Additional resources & tips.

In this episode of the Swoosh English OET Podcast, UK English teachers Scott and Una discuss Part B of the OET Reading section. They discuss what this section is all about, what you need to do to prepare for it and some top strategies to find specific details and the gist of a text! HIGHLIGHTS: 04:00 Overview of OET Reading Part B | 06:42 Scoring and how to approach this task | 13:05 Recognizing paraphrasing and other distractors | 15:00 Questions that relate to specific details and gist | 17:59 Final tips.

In this episode of the Swoosh English OET Podcast, UK English teachers Scott and Una discuss Part A of the OET Reading section. They discuss what this section is all about, as well as a method to answer the questions within the given time limit. Keep reading to understand what you need to do to get a minimum grade of B and much more in this episode! HIGHLIGHTS: 03:56 Overview of OET Reading Part A | 07:36 OET Reading Part A Scoring | 10:57 Method | 18:34 Extra tips.

In this episode of the Swoosh English OET Podcast, UK English teachers Scott and Una discuss the OET Reading and Listening sections. They share OET-specific tips to improve your listening and reading score, as well as your overall English comprehension. Read on to learn these simple study hacks and much more! HIGHLIGHTS: 03:34 OET Reading tip: Read medical journals | 07:10 OET Listening tip: Listen to medical podcasts | 09:50 Read newspapers and websites | 12:23 Listen to YouTube videos | 15:36 Access graded content.

In this special episode of the Swoosh English OET Podcast, UK English teachers Scott and Una discuss Scott's experience as an interlocutor for the OET exam. They go through some questions about the exam, share encounters with students and provide actual tips to help you become more ready and comfortable on the day of your exam! HIGHLIGHTS: 01:50 What is the role of an OET exam interlocutor? | 03:46 What does an interlocutor do on exam day? | 05:20 The biggest challenge for an interlocutor | 07:52 How can you best serve the candidate on the day of the test? | 09:02 OET Speaking tips for candidates

Ger your OET Guide ---> https://go.swooshenglish.com/oet-writing-guide In this episode of the Swoosh English OET Podcast, UK English teachers Scott and Una discuss the OET Writing Task which, as most of you know, involves writing a letter. This letter can be a discharge letter, advice letter or most commonly, a referral letter. Learn the best practices to help make sure that you can successfully take the OET on your first try!

Ger your OET Guide ---> https://go.swooshenglish.com/oet-writing-guide In this episode of the Swoosh English OET Podcast, UK English teachers Scott and Una discuss the 6 OET Writing criteria, namely: purpose, content, conciseness and clarity, genre and style, organization and layout and language. What does each criteria assess? Listen on to get the answer to this question and a lot more!

Ger your OET Guide ---> https://go.swooshenglish.com/oet-writing-guide This is the debut episode of the Swoosh English OET Podcast with UK English teachers Scott and Una. Today, they discuss some tips to improve your speaking and writing skills!  A fundamental understanding of the English language is the best way to get the marks you want in the OET. 

Ger your OET Guide ---> https://go.swooshenglish.com/oet-writing-guide In this episode of the Swoosh English OET Podcast, UK English teachers Scott and Una discuss grammar in the OET Writing. In particular, they talk about articles and connectors which are areas where students commonly make mistakes. 

Ger your OET Guide ---> https://go.swooshenglish.com/oet-writing-guide In this episode of the Swoosh English OET Podcast, UK English teachers Scott and Una discuss the OET Writing Task and how to use, read and understand the case notes. This podcast gives you a clearer idea of how to approach the task, how to delve into the notes and expand on them later.

In this episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una talk about the PTE Reading section and some practical strategies for the Reading And Writing, Fill in the Blanks task. HIGHLIGHTS 01:39 | Overview of Reading And Writing, Fill in the Blanks 03:34 | Scoring 10:58 Method 16:49 | Final suggestions | Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

This episode of the Swoosh English PTE Academic Podcast features UK English teachers Scott and Una as they share three top tips on the Multiple Choice Multiple Answer task of the PTE Reading section. HIGHLIGHTS 00:35 | Tip #1: The importance of negative marking 02:32 | Tip #2: Time management is key 03:41 | Tip #3: Finding key words alone is not enough, you need to find the key points; Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

In this episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una talk about the best strategies for the Read Aloud task of the PTE Speaking section. HIGHLIGHTS 01:46 | Overview of Read Aloud 03:49 | Scoring 08:10 Method | Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

This episode of the Swoosh English PTE Academic Podcast features UK English teachers Scott and Una as they discuss some top tips for the Multiple Choice Multiple Answer task of the PTE Reading section. HIGHLIGHTS 01:17 | Overview of Multiple Choice Multiple Answer 05:22 | Different types of questions 07:44 | Methods 09:59 Key words = content words or words that really bring the information into the sentence and they provide its meaning (nouns, verbs, adjectives, adverbs) 13:59 | Make sure you eliminate all the incorrect answers 15:37 | Time Management 17:41 | Final tips | Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

In this episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una discuss a few top tips on the Read Aloud task of the PTE Speaking section. HIGHLIGHTS 00:35 | Tip #1: Recognize as many words as possible 02:21 | Tip #2: Learn your phonics 03:10 | Tip #3: Understand words to make reading more fluent 03:45 | Final tips: Listen to how native speakers speak | Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

In this episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una discuss the best review strategies for the PTE Reading task called Fill in the Blanks. HIGHLIGHTS 00:37 | Overview of Fill in the Blanks 03:37 | Scoring 00:57 | Overview of Multiple Choice Choose Single Answer 04:16 | Questions to ask yourself and assess reading skills 11:21 | Method 17:19 | Final tips | Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

This episode of the Swoosh English PTE Academic Podcast features UK English teachers Scott and Una as they provide some top tips on the Fill in the Blanks task of the PTE Reading section. 00:35 | Tip #1: Really consider what part of the speech is missing 03:05 | Tip #2: There are more answer options than there are blanks 03:37 | Tip #3: Practice and time management; Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

This episode of the Swoosh English PTE Academic Podcast features UK English teachers Scott and Una as they discuss three top tips for the Multiple Choice Multiple Answer task of the PTE Listening section. HIGHLIGHTS 00:39 | Tip #1: Use the 7 seconds very wisely 02:03 | Tip #2: Make sure you are answering the question based on the information in the lecture 02:54 | Tip #3: Words in the answer options will likely not be the exact same word used in the lecture (synonyms, different form, etc) Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

This episode of the Swoosh English PTE Academic Podcast features UK English teachers Scott and Una as they share some helpful tips and discuss the Multiple Choice Multiple Answer task of the PTE Listening section. HIGHLIGHTS 01:05 Overview of the Multiple Choice Multiple Answer task 03:58 Scoring 06:13 Question types 09:11 First things you should do 12:11 Listen 17:29 Selecting answers Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

This episode of the Swoosh English PTE Academic Podcast features UK English teachers Scott and Una as they provide three top tips for the Answer Short Question task of the PTE Speaking section. HIGHLIGHTS 00:36 | Tip #1: Keep your answer short, one word or a short phrase is usually enough 01:27 | Tip #2: Remain focused since there is not much time allotted for this task 02:22 | Tip #3: Use the 10 seconds before you answer wisely to think about the answer; Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

This episode of the Swoosh English PTE Academic Podcast features UK English teachers Scott and Una as they provide some top tips on the Answer Short Question task of the PTE Speaking section. HIGHLIGHTS 01:37 | What is Answer Short Question? 04:25 | Scoring this task 05:01 | Method for this task 10:16 | Sample questions and answers: 1. What do we call a period of ten years? Key words: What, period (time), ten years. Answer: Decade. | 2. What do we call it when the moon completely blocks out the light from the sun? Answer: A solar eclipse. | 3. Name the month that falls between September and November. Answer: October. | 4. Where do you pay for your purchases at a supermarket? Answer: A till. (also accepted: checkout) | 5. What is the job title for someone who designs buildings? Answer: An architect. | 6. What feature do pianos and computers have in common? Key words: What, feature, pianos, computers, common Answer: A keyboard. | 7. If you don't feel like eating, what do we say you don't have? What do you don't have? Answer: An appetite. | 8. What do we call a picture that a doctor takes to see inside your body? Answer: X-ray. | 9. Which of these would probably be found in most homes around the world? A computer, a bed or a TV? Answer: Bed. It is the most basic. Not all homes have a computer and TV since these are more luxurious items. But everyone needs somewhere to sleep. | 10. What is the general term of paintings of your countryside or natural views? Answer: Landscape. 17:19 | Final tips Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

In this episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una provide some top tips on Re-order Paragraphs, one of the tasks in the PTE Reading exam. HIGHLIGHTS 00:35 | Tip #1: Look for the topic sentence 01:52 | Tip #2: Learn cohesive devices 03:28 | Transition words and connectors 04:35 | Tip #3: Give lots of time to practice; Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

In this episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una discuss the best strategies for the Reorder Paragraphs task of the PTE Reading section. HIGHLIGHTS 00:48 | Overview of Reorder Paragraphs 02:49 | Time Management 03:57 | Scoring 06:53 | Method 08:53 | Find the first sentence which is the topic sentence 10:59 | Indicating flow in the paragraph 12:35 | Cohesive devices (pronouns, definite/indefinite articles, connectors and transition words) Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

In this episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una talk about the best strategies for the PTE Reading task known as Multiple Choice Choose Single Answer. 00:57 | Overview of Multiple Choice Choose Single Answer 03:50 | Scoring 08:45 | Method 15:28 | Where to find evidence of supporting details. Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

This episode of the Swoosh English PTE Academic Podcast features UK English teachers Scott and Una as they provide 3 top tips on the Multiple Choice Single Answer task of the PTE Listening section. 00:34 | Tip #1: Never start by reading in detail immediately. 02:02 | Tip #2: Match key points and not just key words 03:48 | Tip #3: Do not bring in any personal information or knowledge based on the topic alone. Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

This episode of the Swoosh English PTE Academic Podcast features UK English teachers Scott and Una as they provide valuable information on the Multiple Choice Single Answer task of the PTE Listening section. 00:49 | What is Multiple Choice Single Answer of PTE Listening? | 02:17 Scoring (correct or incorrect) 03:14 | Evaluate listening skills 07:12 | The different question types 13:04 | Once the recording begins, take down notes immediately 17:06 | Final tips. Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

In this episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una share some top tips on the PTE Writing task called Summarize Written Text. 00:32 | Tip #1: Summarize only the most important points 01:27 | Tip #2: Less is more (50 words, three commas max) 02:45 | Tip #3: Practice reading efficiently (What is the main point? What are the key supporting points? What are the topic sentences? What are the supporting points?). Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

In this episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una discuss three top tips on the Multiple Choice Single Answer task of the PTE Listening section. 00:44 | Tip #1: Practice the subquestions 01:59 | Tip #2: Practice note-taking skills 03:22 | Tip #3: Listen and apply what you have heard and do not use outside information to answer the question 04:41 | Bonus tip: Check out TED Talks for useful transcripts, recordings and even exercises. Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

In this episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una share some top tips on the PTE Writing section called Write Essay, which can be found on the Writing section of the PTE exam. HIGHLIGHTS 00:38 | Tip #1: Focus on the focus (highlight the keywords, paraphrase the focus of the question) What is that statement? What is the topic? What is the question asking you to do? Agree or disagree? Advantages or disadvantages? 01:55 | Tip #2: Use formal register; 03:52 | Tip #3: Make sure you review (vocabulary, spelling, grammar, word count); Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

In the debut episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una discuss the PTE Writing Essay task. What is this written test all about? How is it scored? What are the types of tasks? These are just a few of the topics that will be tackled today. Also provided within this episode are proven time management tricks that have helped students pass their PTE Writing Essay tasks. Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

In the first episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una discuss the Describe Image task. They offer three top tips to help make sure you get the grades you want for the PTE Speaking Describe Image task. HIGHLIGHTS 00:40 Tip #1: Use the 25 seconds wisely (introduction, key features, conclusion) 02:20 Tip #2: Practice to make sure you finish at 35 seconds with your conclusion sentence 04:18 Tip #3: Practice a variety of tasks (charts, graphs, diagrams) Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!  

In this episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una discuss the PTE Retell Lecture Task within the Speaking section of the PTE exam. They talk about the usual types of recordings you will encounter, introduce templates for fluency practice and give preparation tips that you can apply in your own review. HIGHLIGHTS 00:57 What is the PTE Retell Lecture and how is it scored? (Long answer type, scored with content, pronunciation and fluency.) 03:02 Ensure consistent flow 04:58 Types of recordings (interviews, dialogues, academic lectures, reports) 05:53 Preparing (practice the message, look at the picture) 08:12 Listening (get the gist, take notes on key content words, get supporting details) 12:57 Use templates (The speaker discussed..., The lecturer mentioned..., The speaker referred to the topic of..., The reporter focused on the...) 15:38 Oral fluency (intonation, stress, avoiding hesitations, reformulations) 17:02 Have a comfortable speaking speed and keep it simple 19:37 Main takeaway: Practice templates in your own time to accurately and fluently recite them Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

In this episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una discuss the PTE Retell Lecture Task within the Speaking section of the PTE exam. They provide three top tips that you can apply to your review to be more prepared on the day of your exam.   HIGHLIGHTS   00:49 Top tip 1: Learn the structure of how you deliver the content of Retell Lecture (use templates for gist, 2 main points, conclusion, use first..., next..., then..., finally...)     02:40 Top tip 2: Take down notes especially on academic vocabulary   04:25 Top tip 3: Improve your delivery with practice (record yourself and analyze)   Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE!

In the debut episode of the Swoosh English PTE Academic Podcast, UK English teachers Scott and Una discuss the Describe Image task. What is the test all about? How do you score well in it? These are just a couple of topics that will be tackled today. Also provided within this podcast are 3 proven PTE Describe Image tips to help make sure you get high marks on this task. HIGHLIGHTS 01:27 What is Describe Image? 03:45 Scoring on the day 06:17 Introductory phrases (This image shows..., This chart highlights...) 08:28 Key features (Second and third sentences talk about trends and relationships) 11:19 Conclusion sentence (Overall..., In conclusion...) 13:09 Tip 1: Keep it simple 15:26 Tip 2: Build task-specific vocabulary (In the middle of..., in the background..., in the corner...) 18:20 Tip 3: Practice fluency (Avoid thought fillers: let me see..., let me think..., give me a moment...) Make sure you put all of these valuable tips into practice! If you need free preparation materials for your PTE Academic exam, just click here: pte.swooshenglish.com. You can avail of a FREE course too: bit.ly/PTEStarterCourse and sign up for a FREE PTE learning model course here: bit.ly/LearningModelCourse. For regular PTE Academic news and updates, check out the Swoosh English PTE blog: bit.ly/blogPTE! Don't forget to subscribe to the show!

Good Morning, Good Afternoon and Good Evening welcome to 75 episode of Cleaning Dishes. In this episode the duo talk about the most recent California bill that passed that will effect Collegiate Athletes, a Breaking and Entering that is labeled overkill and the HBO show Euphoria. Please enjoy the laughs and leave review while your here. Follow Us on Social Media: Facebook: www.facebook.com/cleaningdishes Twitter: twitter.com/Cleaning_Dishes Instagram: www.instagram.com/cleaningdishes/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/cleaningdishes19/message Support this podcast: https://anchor.fm/cleaningdishes19/support

Tea or coffee? Summer or winter? Pizza or pasta?  This week’s chat is all about preferences and Dan (your UK English teacher) host is asking Jennifer (your American co-host) the questions. Find out what Jen likes and refresh your English skills at the same time - perfect! After the conversation the language focus explains how to talk about preferences more formally. So, would you like to listen to the episode or not? Listen, of course :)

This week, Dom is back, this time for a discussion about politics; especially discussing Brexit, the left & the right and how we must find balance between them, the “ideal world” and much more! As shown by the above, this week is much more of a political podcast than the standard and as Dom & Mike are from England, the political realms of England is what is primarily spoken about, however among this, minimum wage, hard work, communism, accountability, a sprinkling of American politics and the rapper Akala are all also discussed! Last week’s chat with Dom was vastly different to this weeks and listing everything they discussed would take far too long (and would be dull to read) but a few notable topics were language & the differences between UK-English and American-English, how hard it is for our generation to buy property, the younger generation and the internet days just-before Facebook, so be sure to check that one out if you fancy a chat less about politics and more about everything else! Promo by American Slacker Two episodes back was a two-part gaming chat with Josh & Rhys as guests, talking about some of the games they have loved and some of the issues with today’s gaming industry – one to definitely check out for the videogamers among you! Genuine Chit-Chat is now a part of the Brit Pod Scene, so be sure to check out the other members of the family as well as the BPS podcast – www.britpodscene.com Instagram – Twitter – Facebook – YouTube – Stitcher - Podbean - Spotify You can also email us at GenuineChitChat@outlook.com with any reviews, comments or suggestions.

Common carriers are required to exercise the highest degree of care in safety: 49 U.S. Code § 44701 - General requirements (d)Considerations and Classification of Regulations and Standards.—When prescribing a regulation or standard under subsection (a) or (b) of this section or any of sections 44702–44716 of this title, the Administrator shall— (1)consider— (A) the duty of an air carrier to provide service with the highest possible degree of safety in the public interest; From Wikipedia: A common carrier is distinguished from a contract carrier (also called a public carrier in UK English), which is a carrier that transports goods for only a certain number of clients and that can refuse to transport goods for anyone else, and from a private carrier. A common carrier holds itself out to provide service to the general public without discrimination (to meet the needs of the regulator's quasi judicial role of impartiality toward the public's interest) for the "public convenience and necessity." A common carrier must further demonstrate to the regulator that it is "fit, willing, and able" to provide those services for which it is granted authority. Common carriers typically transport persons or goods according to defined and published routes, time schedules, and rate tables upon the approval of regulators. Public airlines, railroads, bus lines, taxicab companies, phone companies, internet service providers, cruise ships, motor carriers (i.e., canal operating companies, trucking companies), and other freight companies generally operate as common carriers. Under US law, an ocean freight forwarder cannot act as a common carrier.    

This week’s chat is all over the place in all the right ways – there’s no specific genre or topic; just two dudes having a discussion about this, that & everything, including how apparently great it is to drive barefoot? Dom is the returning guest this week, with a conversation that doesn’t stop bouncing from subject to subject – listing everything would take far too long (and would be dull to read) but a few notable topics were language & the differences between UK-English and American-English, how hard it is for our generation to buy property, the younger generation and the internet days just-before Facebook. As well as the above, men’s outfits, clothing and shoes are discussed in a surprising amount of detail, the differences we found in school between boys & girls (including the term “Tomboy”), pizza, dog names and Dom’s great advice “opening a window is free” – these and more are all discussed this week! Next week Dom is back again, but it’ll be for a more specific discussion about politics, especially discussing Brexit, the left & the right and how we must find balance between them, the “ideal world” and much more!Promo by Suck My Fic Last week was a two-part gaming chat with Josh & Rhys as guests, talking about some of the games they have loved and some of the issues with today’s gaming industry – one to definitely check out for the videogamers among you! Genuine Chit-Chat is now a part of the Brit Pod Scene, so be sure to check out the other members of the family as well as the BPS podcast – www.britpodscene.com Instagram – Twitter – Facebook – YouTube – Stitcher - Podbean - Spotify You can also email us at GenuineChitChat@outlook.com with any reviews, comments or suggestions.

Read It On Reddit - Gaol Time? More Like Gay Ol' Time! (Gaol is jail in UK English, now do you get it?)   Today I Learned - North Korea Basketball - Queen Elizabeth Nascar Driver - Golf Shitter   Shower Thoughts - Enjoy The Rest Of Your Life! - Cute Bees - Successful Life - Immortality - Bring Us To Your Leader   Ask Reddit - Sucked Into A Board Game - New Game, Reload Last Save - Earth 2.0   Question 16 of making you like us!   AMA - readitpodcast@gmail.com - Ask Us Anything! :)

Read It On Reddit - Gaol Time? More Like Gay Ol' Time! (Gaol is jail in UK English, now do you get it?)   Today I Learned - North Korea Basketball - Queen Elizabeth Nascar Driver - Golf Shitter   Shower Thoughts - Enjoy The Rest Of Your Life! - Cute Bees - Successful Life - Immortality - Bring Us To Your Leader   Ask Reddit - Sucked Into A Board Game - New Game, Reload Last Save - Earth 2.0   Question 16 of making you like us!   AMA - readitpodcast@gmail.com - Ask Us Anything! :)

Nicholas Ward Munoz - long time PRO triathlete, talks about his top performance at Ironman UK and his special relationship with Ironman Lanzarote, where he has raced more than 10 times!!!

In this episode, Leslie and Clark critique the opening pages of Sondra Turnbull's _Affery's Earth_, an as yet unpublished magical realism novel. They discuss adverbs that end in _ly_, how to use adverbs to “unwrite” your sentences and make them stronger, the use of inanimate objects, and US vs. UK English.

Termly discussions of the current issues and ideas in UK English education, assessment and specification delivery with the OCR English team. In this episode we explore the study of Shakespeare in the classroom. For more information please email english@ocr.org.uk or follow us on twitter @ocr_english

Termly discussions of the current issues and ideas in UK English education, assessment and specification delivery with the OCR English team. In this first episode we discuss grading systems for the new specifications, the English Subject forum and our resources and support. For more information please email english@ocr.org.uk or follow us on Twitter @ocr_english

Hello and welcome to Mansion Interviews, a podcast which gives me an excuse to talk to interesting people while at the same time improving your English. Today I'm speaking to a good friend of mine, Danny. I've known Danny for many years and he happens to be North American which is good news for you because many listeners have been asking me about the differences between American and British English. So Danny jumped on Skype and we compared vocabulary differences between US and UK English. Acually, I tested him to see how much British English vocabulary he knows. So what do you think? Did he pass the test? More importantly, do you know these vocabulary differences? Let's see. There are no comprehension questions becuase this isn't an interview listening practice, but you will find a complete list of the vocabulary we talk about at http://www.inglespodcast.com/danny/     Where do you live and where is your accent from? Danny has a mid-western accent from Detroit, Michegan. He now lives in Ann Arbor, Michegan. Test your British-American English vocabulary. Do you know the American word for the following common British English vocabulary? We'll start off easy to warm you up. I say the British English word, you say the American English word lift - elevator (asensor)flat - apartment (piso, apartamento)holiday - vacation (vacaciones)autumn - fall (otoño)a queue / to queue up - a line / to stand in line (cola / hacer cola) - to stand/wait 'on line' on the East Coast of the USA.bill - check (cuenta)quid - buck (50 quid - 50 bucks / a 50-pound note - a 50 dollar bill - billete) shopping centre - shopping mall (centro comercial) CLOTHEStrainers - gym shoes/sneakers (zapatillas de deporte)tights - panty hose (medias)knickers - panties (bragas)vest - undershirt/T-shirt (chaleco) ALCOHOLbarman / barmaid - bartender (barman)stag night / hen night - bachelor/bachelorette party (despedida de soltero/a)pub crawl - bar hop (ir de chateo, ir de copas, recorrido por bares)beer mat - coaster (posavasos) BABIESnappy - diaper (pañales)dummy - pacifier (chupete)pram - baby buggy / baby carriage (cochecito de niño) FOODcrisps - (potato) chips (papas)take-away (food) - carry-out (food) (comida para llevar) IN THE HOUSEcooker - range, stove (cocina (los fuegos)tap - faucet (grifo)rubbish bin / dustbin - garbage can / trash can (cubo / contenedor de basura)estate agent - real estate agent / realtor (inmobilario/a)post code - zip code (codigo postal)torch - flashlight (linterna) IN THE STREETpavement - sidewalk (acera)zebra crossing - pedestrian crossing / pedestrian crosswalk (paso de cebra)roundabout - roundabout / traffic circle (rotonda)car park - parking lot (parking)petrol station - gas station (gasolinera)motorway - highway, freeway, expressway (autopista)flyover - overpass (paso elevado)busker - street performer (músico callejero)skip - dumpster (contenedor)lorry - truck (camión)cash point (machine) - ATM (cajero automático) WORKCV - resumé (curriculum)to sack - to fire (despedir)redundancy - layoff (desempleo / to make (s.o.) redundant - to lay (s.o.) offpublic limited company (plc) - LLC / incorporated company (inc.) (sociedad anónima (s.a.) Feeling confident? Now they get harder! anorak - raincoat / windbreaker (anorak)rubber - condom or eraser (goma)wellies (wellingtons) - rubber boots (botas de goma)wally - jerk, idiot (tonto)off licence - liquor store (bodega)fish slice - spatula (paleta) SLANGbrolly - umbrella (paraguas)loo, bog - john (lavabo, water)toilet - restroomknackered - tired, whipped, exhausted (agotado)mate - friend, buddy, pal (amigo) Many thanks to to my good friend, my old mate, my long-time pal, buddy and all round good guy Danny from Detroit, Michegan. Thanks, man! And thank you for listening. If you have any comments or questions, or if you just want to say 'hi' you can send an email to craig@inglespodcast.com or send me a voice message at speakpipe.com/inglespodcast . There's a detailed list of American and British English Vocabulary with Spànish translations at mansioningles.com and there is a link to this on the website at inglespodcast.com/danny http://www.mansioningles.com/vocabulario63.htm 

This week we discuss shades of meaning between US and UK English, focusing on two common words that are used differently on the two sides of the Atlantic. Link: Brilliant in Britain

What writers should’t do on social media, a typewriter that pours beer (instant writing reward!), protecting your freelance identity, how to capture someone else’s voice and be a kick-butt ghostwriter, fashion bloggers are now powerful, the new book “Big Magic” by Elizabeth Gilbert, Writer in Residence Robert Hoge, author of the memoir “Ugly”, an app that translates between US and UK English, how to beat writers’ block, and more! Read the show notes.  Connect with Valerie, Allison and listeners in the podcast community on Facebook Visit WritersCentre.com.au | AllisonTait.com | ValerieKhoo.com

Today’s expression and dialog: Dutch, Holland, Netherlands   Where are you from?   The Netherlands.   Oh, Holland, right?   Well, Holland is actually just an area of the Netherlands.   Oh. But you’re Dutch, right? No. I’m Frisian. A different ethnic group.   How many countries are in the UK? Yes!! How many COUNTRIES are in the UK? The answer: FOUR. England, Wales, Scotland and Northern Ireland. They really are four different countries. So you had better not call every person you meet from the UK "English"!! They might get angry! As the world gets smaller and smaller, we should pay more attention to WHO we meet and where they are from. Although we come from "a country", we might be VERY different from the "stereotype" of that country! Be careful! Be respectful! And let's TEACH EACH OTHER about EACH OTHER!! Have a super weekend,   Coach Shane   Please subscribe on iTunes and get this podcast EVERY DAY! Support Coach Shane by giving $1 a month! On PayPal: Send to Or you can go here: Our sponsors: Click on JOIN CLASSES and get ALL the information! (Get a free AUDIO BOOK!) Our YouTube channel:     Today's Daily Easy English Expression PODCAST is UP and READY for YOU!! #LME #LearnEnglish #ESL #Twinglish

Join me on an entertaining journey through the woods to go berry-picking! UK and US English have very different names for what seems to be the same fruit - or is it? And did you know the blueberry has several different names in German?

For the short Easter break, we again take the opportunity to share a Guest Episode - this time, an audio essay by a listener to The Mind Renewed, Antony Rotunno. In "Conspiracy Theory - A Powerful Phrase!" Antony Rotunno - a UK English teacher now living in Madrid - discusses the development, power and scope of the term "conspiracy theory" (in its pejorative sense). Maintaining that its weaponised function as a thought-stopper in the general population is regularly exploited by those in authority in order to discourage investigation of government wrongdoing, Antony Rotunno argues that the only way forward for us is to "change the discourse"; to think outside the Matrix, and work towards bringing others into the conversation, so that the structures that inhibit critical thinking might be laid bare. (For show notes, please visit http://themindrenewed.com)

For the short Easter break, we again take the opportunity to share a Guest Episode - this time, an audio essay by a listener to The Mind Renewed, Antony Rotunno. In "Conspiracy Theory - A Powerful Phrase!" Antony Rotunno - a UK English teacher now living in Madrid - discusses the development, power and scope of the term "conspiracy theory" (in its pejorative sense). Maintaining that its weaponised function as a thought-stopper in the general population is regularly exploited by those in authority in order to discourage investigation of government wrongdoing, Antony Rotunno argues that the only way forward for us is to "change the discourse"; to think outside the Matrix, and work towards bringing others into the conversation, so that the structures that inhibit critical thinking might be laid bare. (For show notes, please visit http://themindrenewed.com)

In this our 58th episode we are going to find out what happens to some people when they are on holiday (in UK English) or on vacation (in USA English). Most people rest and enjoy themseves but there is a percentage who don´t enjoy their holidays. They don´t feel well: they are nervous, bored and in a bad mood. They miss their personal computer. Finally, they show a collection of symptoms called “holiday syndrome” or “vacation syndrome”. It is worse if one of the couple thinks that the other is responsible for what´s happening. In this case, trouble is coming... En nuestro episodio nº 58 vamos a saber qué les pasa a algunas personas cuando están de vacaciones. La mayoría de ellas, disfruta y descansa. Pero hay un porcentaje de personas a las que las vacaciones no les sientan bien: se ponen nerviosas, se aburren, están de mal humor, echan de menos su ordenador,…en fin, manifiestan un conjunto de síntomas que ha dado en llamarse “el síndrome vacacional”. Lo peor, además, es si crees que el culpable de una buena parte de lo que te pasa es…¡tu pareja! En ese caso, el conflicto está servido…