Health Nonprofit Digital Marketing

If your nonprofit's website feels out of sync or like it's constantly lagging behind your mission, this episode is for you. In this solo episode, Spencer unpacks the real reason most nonprofit websites fall into disrepair (hint: it's not your website backend or design), and paints a picture of what strong internal ownership actually looks like. You'll hear a practical, story-driven example of how a well-managed website functions day-to-day and how your organization can start building toward that vision. Plus, Spencer introduces the five dimensions of digital maturity that shape long-term success online, and offers a few questions to help you assess where you are today. You'll learn: Why most websites drift out of alignment and how to fix itWhat internal ownership really means (and doesn't)How to spot gaps in your digital maturityWhat steps you can take today to turn your site into a strategic asset Resources Escaping the Redesign Trap: A Smarter Way to Align Your Website With Your MissionWhat Progress Looks Like When You Stop Waiting for the Next RedesignYour Website Isn't Broken. You're Just Not Using It.What Internal Website Ownership Actually Looks Like Contact Spencer spencer@brooks.digital

Nonprofits often know they need to “listen to their community,” but putting that into practice (especially at scale) can be challenging. In this episode, we talk with Bill Villafranco, Executive Director and former Board Chair at myFace, about his path from finance to nonprofit leadership and how community feedback is shaping programs like interdisciplinary hospital care and inclusive media projects. It's a conversation for anyone thinking about how to grow a mission-driven organization without losing sight of the people it serves. About the guest Bill Villafranco is a storyteller and philanthropic leader whose personal journey through grief, addiction, and mental health informs his work in healing communities. He serves as Executive Director of MyFace.org and trustee of the Virginia B. Toulmin Foundation, where he champions trauma-informed, emotionally intelligent funding strategies. With a focus on long-term impact, Bill brings a deeply human approach to both mental wellness advocacy and nonprofit leadership. Resources myFace Instagram: https://www.instagram.com/myfaceorg/Austin Halls: DISABLED music video: https://www.youtube.com/watch?v=Ze-J9RTKq6I Contact Bill Website: https://www.myface.org/ Email: bill.villafranco@gmail.com

What happens when you try to dismantle one of the most common and damaging forces in diabetes care with comedy? Diabetes stigma affects nearly 4 in 5 adults with diabetes. It impacts their mental, physical, and social well-being. Spoonful of Laughter is a national campaign that tackles this stigma head-on—not with lectures, but with laughter. In this episode, guests Brian Fitzgerald of Dancing Fox and Beth Strachan, who collaborated with The diaTribe Foundation to create the campaign, take us behind the scenes of how this unexpected creative approach came to life. We explore why comedy is such a powerful "Trojan horse" for social change, how the campaign broke through entrenched stereotypes, and what nonprofit communicators can learn about designing bold, emotionally resonant campaigns. About the guests Beth: For over three decades, Beth Strachan has been a professional do-gooder working at the crossroads of social justice, environmental protection, and health. Her narrative change work has helped catalyze the nationwide move toward clean energy; integrate arts, culture, and creative expression into our daily lives; and illuminate structural racism as a root cause of inequity. She has helped lead courageous breast cancer survivors on awe-inspiring ascents of Mount Shasta and Mt. Rainier, uniting communities in a powerful movement to prevent the disease. She helped launch the premier traveling film festival spotlighting women's voices in cinema, raising $8 million for nonprofits across North America. With a family motto of "Non Timeo Sed Caveo" (I fear not, but am cautious), she approaches every endeavor with boldness tempered by wisdom, ensuring that progress is both impactful and sustainable. Brian:  Brian Fitzgerald has been a mischief-maker for social change for most of his life. He spent 35 years with Greenpeace doing everything from door-to-door canvassing to going to sea to save whales, stopping a nuclear weapons test in Nevada for four days, and pioneering the organization's adoption of digital activism back when the web was young. Together with Tommy Crawford, he's the founder of Dancing Fox, a creative agency based in Amsterdam and dedicated to beautiful disruption, where he advocates for a more invitational, hope-based form of activism.  Resources: Demystifying Nonprofit Budgets: What Every Leader, Fundraiser, and Marketer Needs to Know: https://brooks.digital/health-nonprofit-digital-marketing/demystifying-nonprofit-budgets/ Contact Brian and Beth Brian: https://www.dancing-fox.comBeth: https://www.linkedin.com/in/bethstrachan/Brian: @brianfit.bsky.socialLinkedIn: https://www.linkedin.com/in/brianfit/Insta: @brianfithttps://substack.com/@brianfitBeth: https://www.linkedin.com/in/bethstrachan/https://www.dstigmatize.org/spoonful-of-laughter/The Center for Media & Social Impact's report, How Comedy Works [to Change the World]

Many nonprofit websites quietly fall out of step with the missions they were built to support. The result? A frustrating cycle of expensive redesigns that never quite fix the real problem. In this solo episode, Spencer breaks down why most nonprofits are caught in the “redesign trap,” how to reframe your website as a living program (not a one-time project), and why consistent stewardship, not another overhaul, is the key to long-term digital alignment. Whether you're a nonprofit leader or comms professional tired of watching your site fall behind, this episode offers a new mindset and a smarter path forward. Resources Article: Escaping the Redesign Trap: A Smarter Way to Align Your Website With Your Mission Contact Spencer Email: spencer@brooks.digitalContact form on Brooks Digital Website: https://brooks.digital/contact/

Nonprofit marketing teams are often strapped for time and resources, yet they're expected to produce engaging content across multiple platforms. In this episode, Kevin Kleifgen from the American Society for Surgery of the Hand shares his expertise in media production and digital strategy to help small teams get the most out of their content. You'll learn how to repurpose a single piece of content into a full-fledged campaign, create compelling videos without a big budget, and use AI to streamline your workflow—without sacrificing quality. If you're a nonprofit communicator looking to work smarter, not harder, this episode is for you. About the guest Kevin Kleifgen is a Digital Swiss Army Knife specializing in digital strategy, content creation, and multimedia production in the nonprofit health care space. As Digital Project and Content Manager for the American Society for Surgery of the Hand (ASSH), Kevin streamlines content production, enhances user experiences, and leads photography and videography efforts while leveraging limited in-house resources for maximum impact. Kevin is passionate about helping nonprofit marketers work smarter, not harder by repurposing content effectively, leveraging AI, and implementing scalable content strategies. Resources Matt Navarra: https://www.mattnavarra.com/Axios Newsletter: https://www.axios.com/healthWebsite for American Society for Surgery of the Hand: https://www.assh.org/s/ Contact Kevin LinkedIn: https://www.linkedin.com/in/kevinkleifgenTwitter: https://www.x.com/kevin_kleifgenInstagram: https://instagram.com/kevin_kleifgen

Nonprofit marketers wear too many hats and juggle endless priorities, often struggling to turn strategic plans into real-world execution. In this episode, Spencer Brooks sits down with Graeme Watt, Principal of Anthem Creative, to discuss a game-changing approach: Strategic Inevitability—a one-day sprint designed to help organizations ruthlessly prioritize their marketing efforts and walk away with a clear 12-month roadmap.  If you're tired of feeling stuck and want a framework to align your marketing with your nonprofit's real capacity, this episode is for you. About the guest With over 15 years of experience leading nonprofits, launching social enterprises, and working with global NGOs, Graeme Watt has seen firsthand that whoever tells the best story wins. As one of the owners and principals of Anthem, he helps nonprofits amplify their impact by crafting compelling brand narratives that drive engagement and action in an ever-evolving digital world. Resources Almanack of Naval Ravikant: https://www.navalmanack.com/Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential by Tiago Forte: https://www.goodreads.com/book/show/59616977-building-a-second-brain Contact Graeme Anthem Creative: https://anthemcreative.ca/LinkedIn: https://www.linkedin.com/in/wattgraeme/Email: graeme@anthemcreative.ca

Budgeting is one of the most misunderstood and frustrating parts of nonprofit work, whether you're leading an organization, raising funds, or managing marketing and communications.  In this episode, Spencer Brooks sits down with Jim Carroll, CEO of The diaTribe Foundation, to break down key budgeting misconceptions, explain how different revenue models shape financial decisions, and share strategies for securing more funding.  Whether you're an Executive Director balancing competing priorities, a fundraiser navigating restricted and unrestricted dollars, or a marketing professional making the case for more resources, this episode will give you the insights you need to approach budgeting with confidence. About the guest Jim Carroll is the CEO of The diaTribe Foundation after seven years as the Vice President of Finance and Administration at Common Sense Media and 6 years as the Managing Director of Equality California where he led the team to successfully pass over 70 pieces of legislation to achieve legal equality for LGBT Californians. He also worked at an environmental health organization called The Breast Cancer Fund and at the National office of Parents, Families and Friends of Lesbians and Gays. Jim graduated from the University of Florida and lives with his husband, Scott, and his yellow Labrador retriever, Atlas, in San Francisco.  Resources New York Times: https://www.nytimes.com/Axios: https://www.axios.com/The Atlantic: https://www.theatlantic.com/ Contact Jim Website: https://diatribe.org/foundationLinkedIn: https://www.linkedin.com/in/jim-carroll-b4004b6/

Nonprofits have incredible stories to tell, but many struggle with how to capture them effectively on video. In this episode, Spencer Brooks sits down with Pat Taggart, founder of SkyBlue Creative, to discuss why unscripted storytelling is the key to creating compelling nonprofit videos, how to overcome fears of being on camera, and how to produce high-quality content with just a smartphone. If you're a nonprofit marketer looking to elevate your video strategy and make a real impact, this episode is for you. About the guest Pat Taggart is the Founder and Chief Creative at SkyBlue Creative, a documentary filmmaker who revolutionizes traditional corporate videos by making them authentic and impactful. At 22, he noticed how smart, charismatic professionals became stiff and nervous on camera, leading him to ditch scripts and replace them with natural, unscripted conversations that bring out genuine stories. His approach has transformed corporate video content across industries. Beyond filmmaking, Pat is a sought-after speaker for organizations like YPO and EO, teaching leaders how to use video to engage employees and customers—even without a professional. Based in Philadelphia with his wife and two kids, he plays a ton of ice hockey and prefers chocolate milk over coffee. Contact Pat Website: https://www.blueskyecreative.com/Email: pat@skybluecreative.com LinkedIn: https://www.linkedin.com/in/pat-taggart-1a25a595/

With AI-generated content flooding the internet, nonprofits are struggling to break through the noise and truly connect with their audiences. In this episode, Spencer Brooks sits down with Doug Darling, CEO of Tripwire Media, to explore how nonprofits can balance data and storytelling, leverage AI without losing authenticity, and craft messages that inspire action. If you're looking for practical strategies to enhance your nonprofit's digital marketing and create compelling stories that resonate, this episode is for you. Contact Doug Website: https://www.tripwiremedia.com/LinkedIn: https://ca.linkedin.com/in/dougdarling

Building public trust is critical for nonprofits, especially in health and science communication. In this episode, Matt Lam from The American Association of Immunologists shares how his organization is embracing new communications strategies—like leveraging partnerships and taking calculated risks—to expand their impact and combat misinformation around immunology topics. Whether you're navigating trust-building with your audience or pitching new ideas internally, this episode offers actionable insights for nonprofit communicators. About the guest Matt has worked in communications since 2013 after transitioning away from the lab bench following completion of his Ph.D. in the field of cancer cell biology. Since then, he has worked primarily in the non-profit sector in the UK helping organizations tell inspiring stories and research and the impact it has on society. Matt has also spent time working for a government regulator in Scotland to deliver public and government facing communications. In 2024, Matt moved to the US with his partner, and currently works at the American Association of Immunologists as their Communications Director. At AAI, Matt leads a team of two to deliver communications for AAI's membership, the public and the wider community connected to the organization.  Resources Asana: https://asana.com/Muck Rack: https://muckrack.com/ Contact Matt Website: https://www.aai.org/Email: mlam@aai.orgLinkedIn: https://www.linkedin.com/in/matt-lam-phd-52998b70/

Philanthropy in America is undergoing a rapid transformation, reshaping the way nonprofit professionals approach fundraising and communications. In this episode, host Spencer Brooks sits down with Ryan Deckert from Morrison Child and Family Services to explore how these changes impact marketing and development strategies. If you're a fundraiser or communications professional navigating evolving donor trends, this episode offers actionable insights and practical tips to help you understand and evolve along with the philanthropic landscape. About the guest Ryan Deckert is the Vice President of Development at Morrison Child & Family Services, former president of the Oregon Business Association, and a former Oregon State Senator representing District 14. With a background in business development at Hewlett-Packard and an architecture firm, Ryan entered politics as the youngest member of the Oregon House of Representatives in 1997 and later served in the Oregon Senate until 2007. He and his wife Inga live in Beaverton with their three daughters. Resources 2025 Nonprofit Trends: AI, Accessibility, and Team Well-Being: https://brooks.digital/health-nonprofit-digital-marketing/2025-nonprofit-trends/ Contact Ryan Website: https://morrisonkids.org/Morrison Child and Family Services Instagram: https://www.instagram.com/morrisonkids/Morrison Child and Family Services LinkedIn: https://www.linkedin.com/company/morrison-child-and-family-services/?trk=hb_tab_compy_id_1168847Morrison Child and Family Services Facebook: https://www.facebook.com/Morrisoncfs/

Building programs that truly help underrepresented communities can feel overwhelming, but listening to people with real-life experience makes it much easier. In this episode, Spencer Brooks sits down with Deena Pierott, the award-winning founder of iUrban Teen, to explore how her groundbreaking programs empower Black and Brown youth through STEM education, health research, and self-advocacy. Tune in to learn actionable strategies from Deena's decades of experience that will help nonprofit leaders foster equity, inclusion, and meaningful change in the communities they serve. About the guest Deena Pierott, founder and Executive Director of iUrban Teen, is a trailblazer in advancing education and mentorship for at-risk youth, with a particular focus on African American males and other underserved groups. With over 20 years of experience in environmental science, workforce development, and DEI consulting, Deena has become a nationally recognized leader committed to bridging opportunity gaps through innovative STEM+Arts programming. Resources The Business Journals: https://www.bizjournals.com/Dallas Innovates: https://dallasinnovates.com/Philanthropy Today: https://www.philanthropy.com/newsletter/philanthropy-todayGoogle Alerts: https://www.google.ca/alerts Contact Deena Email: Deena@iurbanteen.orgiUrbanteen: https://iurbanteen.org/Instagram: https://www.instagram.com/theinclusionist/LinkedIn: https://www.linkedin.com/in/dpierott/iUrbanteen on Instagram: https://www.instagram.com/iurbanteen/

As nonprofits look to the future, staying ahead of trends can feel overwhelming. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks shares lessons from the past year and explores three pivotal trends shaping the sector in 2025: the transformative role of AI in fostering audience connections, the critical importance of digital accessibility in advancing DEI efforts, and strategies to support team mental health while balancing workloads. Tune in to discover practical tools and forward-thinking strategies to navigate the evolving landscape in 2025. Contact Spencer Email: spencer@brooks.digitalContact form on Brooks Digital Website: https://brooks.digital/contact/

Nonprofits know the power of connection, but how can they translate that to building vibrant online communities? In this episode of Health Nonprofit Digital Marketing, we're joined by Greg Harrell-Edge, former Executive Director of CoachArt, to explore the creation of CoachArt Inspire, an online hub celebrating kids impacted by chronic illness. Discover how Greg and his team fostered engagement, shared stories, and inspired action—all while growing a thriving digital space. About the guest Greg Harrell-Edge is a second-generation nonprofit executive who inherited an unwavering optimism about the potential of mission-driven organizations to achieve impact at scale. From 2016 to 2024, Greg served as Executive Director of CoachArt, where he led the organization in quintupling its impact on children affected by chronic illness. Today, Greg is building a content and community platform designed for Executive Directors seeking to create and execute innovative, scalable visions for their organizations. Resources Max Impact Sector Waitlist: maximpactsector.comSeason 1 , episode 15 of Health Nonprofit Digital Marketing: Building Your Own Tech Platform with Greg Harrell-Edge of CoachArt: https://brooks.digital/health-nonprofit-digital-marketing/building-your-own-tech-platform/ Contact Greg LinkedIn: https://www.linkedin.com/in/gregharrelledge/

Health organizations can struggle to bridge the gap between intention and impact when creating resources for diverse communities. In this episode, host Spencer Brooks interviews Alicia Edwards, Jerico Cummings, and Jane Manthei from the Northwest Portland Area Indian Health Board (NPAIHB) about their approach to developing digital resources that respond directly to community needs. This conversation is perfect for nonprofit leaders and digital marketers looking to build trust, ensure cultural relevance, and make a meaningful difference through inclusive digital strategies. About the guests Alicia Edwards, MPH, CHES (she/her), is the Syndemics Communications Manager at the Northwest Portland Area Indian Health Board. She is dedicated to creating culturally relevant health materials for American Indians and Alaskan Natives, honoring her Okanogan Band of the Colville Tribe heritage and upbringing in Okanogan County, WA. Jerico Cummings (they/them) is a member of the Cheyenne River Sioux Tribe and serves as the 2SLGBTQ+ Training & Community Engagement Specialist for the Paths (Re)Membered Project at the Northwest Portland Area Indian Health Board. Personally and professionally, they feel called to spaces where they can exist and support community at the points where indigeneity, sexual orientation, and gender identity all intersect.  Jane Manthei is the Text Messaging Communications Specialist at the Northwest Portland Area Indian Health Board. She focuses on projects within adolescent health and suicide prevention. Her work explores different forms of storytelling across multiple media formats and promoting cultural protective factors for Native youth. Resources Them: https://www.them.us/Erin in the Morning: https://www.erininthemorning.com/CDC: https://www.cdc.gov/index.htmlHIV.gov: https://www.hiv.gov/National Coalition of STD Directors: https://www.ncsddc.org/Illuminative: https://illuminative.org/NDN Collective: https://ndncollective.org/Native Health Resources: https://www.nativehealthresources.org/We R Native: www.wernative.orgPaths Remembered: https://www.pathsremembered.org/Text NATIVE to 94449 to sign up for We R Native text messagesText 2SLGBTQ to 94449 for Two Spirit & Indigiqueer Health Info & Resources Contact Alicia, Jane and Jerico www.npaihb.org @2slgbtq (Paths (Re)Membered account): https://www.instagram.com/2slgbtq/@wernative (adolescent health insta): https://www.instagram.com/wernative/@npaihb (Board's primary insta): https://www.instagram.com/npaihb/

In the nonprofit world, marketing and communications teams often face unique challenges with limited resources and growing expectations. In this episode, host Spencer Brooks interviews Lauren Cotter, Marketing Director at Community Tech Network, about her journey from being a solo marketer to leading a team that drives digital literacy initiatives for underserved communities. Listen in for insights on managing marketing in small nonprofits, leveraging digital tools, and navigating complex stakeholder dynamics—ideal for nonprofit leaders, digital marketers, and health communications professionals. About the guest Lauren Cotter is the Marketing and Communications Director at Community Tech Network (CTN), with over 30 years of experience in marketing, sales, and communications. Lauren has been instrumental in promoting CTN's mission and impact and growth. She joined CTN as an Encore Fellow during the COVID-19 pandemic. She has since used her expertise in branding, strategic positioning, media, social media, Google Ads, analytics, content and design, and public relations to further CTN's initiatives. Lauren is passionate about bridging the digital divide and ensuring that everyone, especially seniors, the disabled, and marginalized communities, has access to the digital tools they need to thrive in today's world. Resources Canva for graphics: https://www.canva.com/Hootsuite's free version for scheduling social media also has a content calendar.: https://www.hootsuite.com/Google Ad Grants: Google grants $10,000 a month for a qualifying non-profit: https://www.google.ca/grants/Hubspot has great marketing blogs: https://www.hubspot.com/Monday.com: https://monday.com/Volunteer Match for volunteers: https://www.volunteermatch.org/ChatGPT for help with writing: https://chatgpt.com/ Contact Lauren Email: lauren@communitytechnetwork.orgWebsite: https://communitytechnetwork.org/

Creating a thriving nonprofit requires leaders who know how to recognize and nurture the unique strengths of their team. Host Spencer Brooks talks with Jennifer Collins from Nexus Family Recovery Center about practical ways to empower team members, even with limited resources and time, and why this is important for nonprofit success. This episode is perfect for nonprofit leaders looking to boost morale, build team unity, and increase organizational impact. About the guest Jennifer brings 30 years of nonprofit and retail management experience to the table, focusing on strategy, implementation, and team leadership. Her love of nonprofit work was sparked at Whole Foods Market where she collaborated with nonprofits like the Dallas Museum of Art, the International Rescue Committee, and Whole Kids Foundation. As the Senior Marketing and Communications Manager at the Dallas nonprofit Resource Center, she supported the LGBTQIA+ community for six years. Currently, she serves as the Director of Marketing at Nexus Family Recovery Center, helping women in recovery and their children. Resources Website: https://nexusrecovery.org/ Contact Jennifer  LinkedIn: https://www.linkedin.com/in/jennlcollins/

In a crowded nonprofit landscape, clearly conveying what sets your organization apart is crucial for building connections and support. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks speaks with Shilpa Alva, the founder of Surge for Water, about strategies for communicating unique organizational qualities, such as a women-led approach and specialized programs, in ways that resonate with donors and partners. This episode is packed with insights for nonprofit leaders who want to amplify their message and highlight their impact effectively. About the guest Shilpa Alva is the founder and Executive Director of Surge for Water, a nonprofit organization dedicated to addressing the cycle of poverty through access to safe water and sanitation solutions. Since its founding 15 years ago, Surge has impacted hundreds of thousands of people in 12 countries. Shilpa's journey didn't start in the International Nonprofit world. After graduating from Johns Hopkins University with a Chemical Engineering degree, she joined the corporate world and earned her MBA from the Carlson School at the University of Minnesota. After a successful corporate career in Supply Chain Management, she made the bold choice to follow her purpose and live fully in alignment with it. She went from running the organization on nights and weekends to going all the way in!  Resources Website: Surge for Water: https://surgeforwater.org/Shilpa's TEDx talkSurge's women-led, women-centered model: https://www.youtube.com/watch?v=FyduyMr-6ag Contact Shilpa LinkedIn: https://www.linkedin.com/in/shilpa-alva-858b841/Surge for Water Instagram: https://www.instagram.com/surgeforwater/Surge for Water YouTube: https://www.youtube.com/channel/UCInQiHpaZ-zee2jDI2Sj52Q

In this episode of Health Nonprofit Digital Marketing, we sit down with Marco Winkler, Communications Director at HealthHIV, who shares his journey transitioning from a corporate background to the nonprofit sector. With over 15 years in healthcare communications, Marco brings a fresh perspective on navigating the unique challenges faced by nonprofit marketing teams. We discuss the complexities of managing digital assets, the importance of prioritizing high-impact tasks, and how to maintain focus amidst the noise. Tune in to hear actionable insights on how to leverage your limited resources for maximum impact, and why sometimes, choosing your battles wisely is the key to success. About the guest With over 15 years of his career engaged in life sciences and biopharmaceuticals, Marco is an established thought leader in transformative healthcare. Marco's background spans product launches, brand strategy, corporate communications and media relations. Most recently, he transitioned over to the nonprofit space when he started working for HealthHIV. Marco's work is impactful and forward-thinking. Beyond the workplace, Marco is an avid fan of Wagner operas and European history, has traveled from Denver to Dar es Salaam, can be recognized in the background of several television shows and loves his mini bernedoodle Apollo.  Resources Website: National Coalition for LGBTQ Health: https://healthlgbtq.org/Website: https://healthhiv.org/ Contact Marco LinkedIn: www.linkedin.com/in/marcowinklerTwitter: www.x.com/mwinklernycFacebook: www.facebook.com/mwinklernyc

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks talks with Kate Mayne from OLSHF about the unique perspectives that millennial workers bring to the nonprofit sector. Kate shares her journey from the corporate world to finding fulfillment in nonprofit work, the importance of work-life balance, and the evolving expectations around workplace culture across generations. Listen in to learn how understanding these dynamics can help foster a more inclusive and effective workplace for all ages. About the guest Kate Mayne is the Marketing & Events Manager at the Oregon Lions Sight & Hearing Foundation. A dynamic and results-driven professional with a diverse skill set and a passion for making things happen, she is fluent in English, speaks business-level Spanish, and has intermediate skills in Korean. Known for her efficiency and enthusiasm, she excels in coordinating and managing projects of all sizes. Her expertise lies in planning and executing digital marketing strategies, social media management, and public speaking, ensuring successful outcomes in every endeavor she undertakes.  Resources Organization website: https://olshf.org/Organization Instagram: https://www.instagram.com/olshf/Organization Facebook: https://www.facebook.com/olshf Organization Twitter: https://x.com/olshf_official Organization LinkedIn: https://www.linkedin.com/company/olshf Organization YouTube: https://www.youtube.com/olshf Connecting Across Generations for Nonprofit Success with Nicole Mandarano of the Oregon Lions Sight & Hearing Foundation: https://brooks.digital/health-nonprofit-digital-marketing/connecting-across-generations Contact Kate LinkedIn: https://www.linkedin.com/in/kaitlynmayne/ Instagram: https://www.instagram.com/kmayniac/ Facebook: https://www.facebook.com/kmayniac  

In a world where public distrust of health information is at an all-time high, how can nonprofits effectively communicate critical health messages? Spencer Brooks sits down with Kenyon Farrow from AVAC to explore the deep roots of medical mistrust, the critical role of strategic communication in public health, and the importance of community-based messaging. This episode is a must-listen for nonprofit health leaders grappling with the challenge of building trust in their communications. About the guest Kenyon Farrow (he/him) is the Director of Communications where he leads AVAC's communications team as well as our narrative change and strategic communications efforts to help influence key stakeholders, policymakers and the media to expand access to HIV prevention, supporting R&D and programs and advancing global health equity. Kenyon previously served as the Managing Director of Advocacy and Organizing with PrEP4All, where he helped lead a policy coalition on a National PrEP program and led a campaign to make insurance companies accountable to pay for PrEP services. Previously Kenyon served as senior editor of TheBody.com & TheBodyPro.com and US & Global Health Policy Director with Treatment Action Group (TAG). Resources TheBody: https://www.thebody.com/TheBodyPro: https://www.thebodypro.com/ Contact Kenyon Website: https://avac.org/Podcast: https://avac.org/px-pulse/LinkedIn: https://www.linkedin.com/in/kenyonfarrow/

Nonprofit organizations are constantly seeking ways to engage younger generations in their causes. Melissa Watkins from the Pacific Autism Center for Education joins this episode to unpack strategies to attract and retain Gen Z and millennial donors through innovative digital marketing and communication techniques. This episode is essential for nonprofit leaders and marketing professionals looking to secure the future of their organizations by tapping into the digital fluency and civic-mindedness of younger donors. About the guest Melissa Watkins has over ten years of experience in marketing and over five years of experience in nonprofit development and leadership. She currently heads the marketing and development department at the Pacific Autism Center for Education, a nonprofit organization based in Santa Clara, CA, that provides a range of vital services for autistic children and adults. As a dual marketing and development leader, Melissa brings her expertise to drive impactful initiatives at PACE. Melissa holds a degree in Sociology from the University of California, Davis and is currently working toward her Certified Fund Raising Executive (CFRE) certification. She enjoys serving on the Board of Directors for two Bay Area-based nonprofits, running half marathons, and chasing after her 18-month-old twin daughters. Resources Benevity: https://benevity.com/Association of Fundraising Professionals: https://afpglobal.org/Fidelity Charitable: https://www.fidelitycharitable.org/Blackbaud: https://www.blackbaud.ca/Unleashing the Power of Gratitude Using Handwritten Thank You Notes with David Wachs of Handwrytten: https://brooks.digital/health-nonprofit-digital-marketing/unleashing-the-power-of-gratitude/ Contact Melissa Website: https://www.pacificautism.org/LinkedIn: https://www.linkedin.com/in/watkinsmelissa/

Establishing trust and authority is a prerequisite for any nonprofit organization to improve the health of its community through digital communication and education. In this episode, Spencer Brooks and Betsey O'Brien explore the strategies and challenges of crafting reliable, empathetic healthcare content. If you are a nonprofit communicator aiming to enhance your digital presence and build lasting trust with your audience, this episode is for you. About the guest Betsey O'Brien is an independent writer, editor and speaker focused on the complexities of human health. Her writing and editing practice covers the full spectrum of health, with special emphasis on mental well-being. She has worked with some of the country's best-known mental health organizations, including the National Alliance on Mental Illness, the Depression and Bipolar Support Alliance and Inseparable, along with individual experts in brain health, eating disorders and trauma-informed care. Resources Mindsite News Daily: https://mindsitenews.org/Washington Post Health: https://www.washingtonpost.com/health/Medscape: https://www.medscape.com/Scientific American Health: https://www.scientificamerican.com/health/New York Times Health: https://www.nytimes.com/ca/section/healthWriting Better Healthcare Content with Betsey O'Brien of Desire Path Marketing Podcast episode: https://brooks.digital/health-nonprofit-digital-marketing/healthcare-content/ Contact Betsey https://betseyobrien.com/LinkedIn: https://www.linkedin.com/in/betseyobrien/

In this episode, we sit down with Dj Tyson from VOA Alaska to explore practical strategies for mental health communications. Dj shares his journey and role at VOA Alaska, offering insights into the unique challenges and opportunities in promoting mental health in Alaska. We discuss the importance of focusing on hope and positive outcomes in storytelling, and Dj discusses how his personal experiences have shaped his professional approach. Listeners will gain practical advice for improving mental health messaging and hear inspiring stories that highlight the power of positive communication in reducing stigma. About the guest Dj Tyson entered non-profit communications after exploring an array of career paths, including four years in the military. A call to serve his community led him to VOA Alaska, a youth behavioral health non-profit, where he is the Director of Communications and Engagement. For over four years, he has used his creative skills and personal connection to the mission to share the organization's story and connect with the statewide community. Dj holds a Bachelor's in Psychology from the University of Alaska Fairbanks, a Professional Digital Marketing Certificate, and is pursuing a Health Non-Profit Leadership and Management Certificate.  Resources Strategic Communication with Taya Jarman of The Institute for Public Health Innovation: https://brooks.digital/health-nonprofit-digital-marketing/strategic-communication-with-taya-jarman/ Contact DJ LinkedIn: https://www.linkedin.com/in/akdjtyson/Email: djtyson@voaak.orgVOA Alaska: https://voaak.org/LinkedIn: https://www.linkedin.com/company/voa-alaska/IG: https://www.instagram.com/voaalaskaYouTube: https://www.youtube.com/channel/UCdpgmB0t139vxRUhwnymQUwFacebook: https://www.facebook.com/VOAAlaska/

In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market research to propel its digital marketing strategy forward. About the guest Adam Zandman is a seasoned marketer and team leader with agency, non-profit, Fortune 250, and startup experience. In his current role, he is driving the marketing initiatives over at Thrivable, a healthcare market research startup making it possible for the patient voice to be included in every business decision. Resources Lenny's Podcast: https://www.lennyspodcast.com/The Marketing Book Podcast: https://marketingbookpodcast.libsyn.com/Thrivable website: https://thrivable.app/ Contact Adam LinkedIn: https://www.linkedin.com/in/azandman/Email: adam@thrivable.app

In this episode of Health Nonprofit Digital Marketing, speaker, trainer, and consultant Karen Graham joins us to share the fundamentals of technology planning and making the case for technology investments. We discuss how to assess your current level of technology maturity and determine what to focus on. We also discuss writing a strategic technology plan, identifying learning needs, building staff technology skills, and pitching technology improvements to your boss, board, and funders. Karen also shares the importance of evaluating ROI for current and potential technologies If you are seeking to use technology in ways that unlock possibilities you've never had before, or that lead to big changes in the way you do your work or the impact you make, you don't want to miss this episode. About the guest Karen Graham is a speaker, trainer, writer, and consultant with expertise in technology leadership and innovation, nonprofit software, and digital strategy. Her consulting work includes strategic technology roadmaps, development of knowledge resources, and leadership coaching.  Karen was the Executive Director of the national nonprofit Idealware, and has held leadership roles in capacity building, arts, and human service organizations as well as a software startup. She holds an MBA in Nonprofit Management from the University of St. Thomas. Resources Minnesota Council of Nonprofits: https://minnesotanonprofits.org/Technology Association of Grantmakers: https://www.tagtech.org/AI Episodes of Health Digital Non Profit: https://brooks.digital/health-nonprofit-digital-marketing/navigating-nonprofit-landscape-ai/ Contact Karen LinkedIn: https://www.linkedin.com/in/karentgraham/ Website: karengrahamconsulting.com Worksheet: https://www.karengrahamconsulting.com/worksheet 

In this episode of Health Nonprofit Digital Marketing, we explore the topic of nonprofit digital transformation through the story of Ride Connection, a nonprofit organization with a mission to provide transportation solutions to older adults and people with disabilities. Our guest, Kelly Stover, the Development Director at Ride Connection, shares her unique journey of overseeing marketing for the organization and taking the lead in a much-needed website redesign. We explore the signs that prompted the website revamp, internal alignment, and the critical role of storytelling in nonprofit digital marketing. Join us for an insightful conversation on bridging the gap between development and marketing to create a digital presence that effectively communicates the mission and impact of a health-focused nonprofit. About the guest Kelly Stover is the Development Director at Ride Connection, a non-profit organization providing free, accessible transportation options to older adults and people with disabilities in the Portland, Oregon area. Before joining Ride Connection, Kelly worked as the Senior Event and Sponsorship Coordinator for a local health system, Legacy Health, raising funds for six foundations over ten years. Kelly's work in the nonprofit space began as an event assistant with the storied Portland Rose Festival Foundation in 2005 and has never looked back. Kelly is a graduate of Portland State University, with an Arts & Letters degree with a focus on Communications. While not a marketing professional per se, Kelly's experience has led to her work in the marketing aspect of nonprofit work, and has been taking on and overseeing more and more marketing projects the last several years.  Kelly lives in Vancouver, Washington with her husband, Charles, daughters, Sophie and Amelia,  and lab, Autzen. Resources The People's Nonprofit Accelerator: https://thepeoplesnonprofit.org/ Contact Kelly kstover@rideconnection.org LinkedIn: https://www.linkedin.com/company/ride-connection-inc. Twitter: @Ride_ConnectionFacebook: RideConnection Website: www.rideconnection.org

Many health professionals know the struggle of spreading awareness in a crowded digital space. Tune in with Christina Locmelis of Wounds Canada as she unveils the pillars of successful collaborative campaigns, such as the need for strategic alliances, using data wisely, and addressing the specific hurdles nonprofits encounter in drawing attention to vital health issues. This episode is a must-listen for those looking to boost their campaigns' reach and effectiveness, featuring expert advice on strategic partnerships and data-driven marketing. About the guest Christina is an award-winning collaborator, and leader in strategic communications, marketing, and member engagement. She has extensive experience successfully executing digital marketing and communications strategies including national and international award-winning campaigns. She thrives on engaging with members and stakeholders, generating awareness of organizational activities and industry issues, and enhancing the public profile of organizations.  Christina is the Director of Communications & Membership at Wounds Canada, a non-profit charitable organization established in 1995. Resources Wounds Canada: https://www.woundscanada.ca/ International Association of Business Communicators: https://www.iabc.com/Centre for Strategic Communication Excellence https://thecsce.com/ Contact Christina christina.locmelis@woundscanada.ca https://www.linkedin.com/in/christina-locmelis/

Join us for a fascinating talk with Laurence A. Pagnoni, the co-author of "You and Artificial Intelligence," as we explore the game-changing role of AI in the nonprofit world. Laurence brings his wealth of knowledge to the table, shedding light on how nonprofits can harness AI to enhance fundraising efforts, engage donors more personally, and streamline their operations. We explore actionable advice for embracing AI, navigating the ethical landscape, and leveraging technology to build stronger community bonds. This episode is perfect for nonprofit leaders and tech enthusiasts eager to learn about the synergy between AI and social impact. About the guest Laurence is national expert on advanced fundraising strategies and holds advanced degrees in Public Administration from NYU, and Theology and Contemplative Studies from various Jesuit Universities. He author of "The Nonprofit Fundraising Solution," the first book on fundraising ever published by the American Management Association as well as the co-author of “You and Artificial Intelligence," Laurence is also the chairman of LAPA Fundraising serving nonprofits throughout the U.S. and Euro. He volunteers two days a week with the national nonprofit Illuman, committed to helping men become healthier and more authentic. Resources You and Artificial Intelligence: https://www.goodreads.com/book/show/205243100-you-and-artificial-intelligenceIlluman: https://illuman.org/The Smart Nonprofit: https://www.goodreads.com/en/book/show/60575581Charity Engine: https://www.charityengine.com/Tech Impact: https://techimpact.org/Navigating the Nonprofit Landscape with AI – George Weiner of Whole Whale: https://brooks.digital/health-nonprofit-digital-marketing/navigating-nonprofit-landscape-ai/Partnership on AI: https://partnershiponai.org/AI Ethicist: https://www.aiethicist.org/ Contact Laurence https://www.linkedin.com/in/laurence-a-p-60b46b4/ 

In this episode of Health Nonprofit Digital Marketing, we dive into the intricacies of redesigning nonprofit health websites with Kyle Taylor of NASTAD, a nonprofit that represents public health officials who administer HIV and hepatitis programs in the U.S. Join Spencer Brooks and Kyle as they discuss the challenges and opportunities in reorganizing content, improving accessibility, and aligning websites with an organization's evolving vision. Discover the importance of involving all stakeholders and planning for long-term growth in your digital marketing endeavors. About the guest Kyle Taylor is the director of communications for NASTAD, a nonprofit association that works to end the HIV/AIDS and hepatitis epidemics in the United States. He leads NASTAD's five-person communications team and directs all of the organization's internal and external communications, including its website, social media, newsletters, and media outreach. Kyle has more than a decade of experience working in communications for public health focused nonprofits and has led the development of two websites for national nonprofits.  Resources Non Profit Technology Conference by NTEN: https://www.nten.org/gatherProgressive Communicators of Washington DC: https://medium.com/progressive-communicators-of-washington-d-c Contact Kyle https://nastad.org/ktaylor@NASTAD.org

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks sits down with David Wachs, CEO of Handwrytten, a company that automates handwritten notes to help you build deep and lasting bonds with your constituents. Discover the transformative impact of gratitude on donor retention rates and dive into the ethical considerations surrounding automation and AI in crafting heartfelt thank you notes. Join us as we explore the genuine value of handwritten messages in an increasingly digital world and learn how nonprofits can stand out by expressing appreciation in a unique way. About the guest A serial entrepreneur, David Wach's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012. Resources Growth Hacking subreddit: https://www.reddit.com/r/GrowthHacking/AppSumo: https://appsumo.com/ Contact David https://www.handwrytten.com/ LinkedIn: https://www.linkedin.com/in/davidwachs/ Twitter: https://twitter.com/davidbwachs Facebook: https://www.facebook.com/handwrytten 

In this episode, we sit down with Taya Jarman, a communications professional at The Institute for Public Health Innovation, to explore the nuances of strategic communication. Taya shares her journey of conducting an initial communications audit at her organization, highlighting the importance of understanding and effectively using various communication channels to reach and engage diverse audiences. Through her insights, listeners will learn about the challenges and opportunities in crafting messages that resonate, the critical role of strategic planning in nonprofit communications, and how to ensure their efforts align with their organization's mission and goals. About the guest Taya M. Jarman, MS, APR is an award-winning and accomplished Communications Director at the Institute for Public Health Innovation (IPHI). At IPHI, she has refreshed the organization's brand to include a robust DE&I and ADA-compliant website, social media ecosystem, and marketing materials to improve health and wellness in the District of Columbia, Maryland, and Virginia region. Before IPHI, she served in the state government for 16 years as the Population Health Communications Director for the Virginia Department of Health (VDH).  Throughout her career, Taya has won over a dozen local and national awards. She was recognized twice as Top 40 under 40 in Richmond's Style Weekly and nationally in PRWeek. She graduated from Virginia Commonwealth University with a Master of Science in strategic public relations and studied abroad in China (Beijing and Shanghai). She also holds a Bachelor of Arts degree in communication and leadership from Christopher Newport University (CNU) and a graduate certification in general management public relations from the University of Maryland Global Campus. When she's not working, she enjoys traveling and spending time with her husband, two sons Tripp and Tyler, and a pandemic puppy – Uno the Schnoodle. Resources Axios: https://www.axios.com/American Marketing Association: https://www.ama.org/Public Relations Society of America: https://www.prsa.org/ Navigating the Nonprofit Landscape with AI – George Weiner of Whole Whale: https://brooks.digital/health-nonprofit-digital-marketing/navigating-nonprofit-landscape-ai/ Contact Taya LinkedIn: https://www.linkedin.com/in/tayajarman/Institute for Public Health Innovation: https://www.institutephi.org/

Join us in this episode of Health Nonprofit Digital Marketing as host Spencer Brooks sits down with Jeff Barrus from the Grantmakers In Health (GIH) to explore two compelling topics. First, we'll uncover the latest trends in health philanthropy and discover what funders are prioritizing in the ever-evolving landscape. Then, we'll discuss tailoring your communications to meet the specific needs of your audience, drawing from Jeff's unique perspective as a communications director in the health nonprofit space. About the guest Jeff Barrus is the Communications Director at Grantmakers in Health (GIH), a philanthropy-serving organization that supports health funders of all sizes and interests through education, networking, and leadership. Prior to joining GIH, Jeff was Communications Director at the Pulitzer Center on Crisis Reporting, where he led communications on a wide range of journalism and education initiatives. While at the Pulitzer Center, he was part of the team that produced the 1619 Project education network website, which won two 2022 Webby awards. He began his career at National Public Radio in 1998 and went on to serve in various communications roles at nonprofits, think tanks, and universities, including The Woodrow Wilson International Center for Scholars, the Atlantic Council, and Johns Hopkins University. Jeff holds a bachelor's degree in sociology from the University of Maryland and lives in Washington, DC, with his wife, twin daughters, and three dogs. Resources Chronicle of Philanthropy https://www.philanthropy.com/Philanthropy News Digest https://philanthropynewsdigest.org/Inside Philanthropy https://www.insidephilanthropy.com/Non Profit Quarterly https://nonprofitquarterly.org/The Communications Network https://www.comnetwork.org/United Philanthropy Forum https://www.unitedphilforum.org/ Contact Jeff Grantmakers In Health https://www.gih.org/Threads https://www.threads.net/@gjbarrusLinkedIn: https://www.linkedin.com/in/gjbarrus/Email: jbarrus@gih.org

In this episode, Spencer Brooks interviews Howard Pearl, the CEO of Charitable Adult Rides and Services (CARS), a nonprofit organization that runs car donation and real estate donation programs. Howard shares insights into the unique approach CARS takes to building partnerships with nonprofits and the impact of these partnerships. He also discusses the benefits of vehicle and real estate donation programs for nonprofits and the types of nonprofits that can benefit from them. Additionally, Howard introduces the On The Go program, which provides transportation services for seniors and individuals with disabilities. Finally, he offers advice on navigating board relationships and securing funding for strategic initiatives. Discover how Howard's leadership has transformed CARS, helping them raise over $60 million a year for nonprofits and working with over 8,000 charities. About the guest Howard Pearl is the Chief Executive Officer of Charitable Adult Rides & Services (CARS). He is an accomplished business leader with over 35 years of c-suite experience and is a graduate of Harvard Business School. He has provided services to organizations, including Johnson & Johnson, the Ford Motor Company, and Revlon. Since joining CARS in 2015, Howard has transformed the company culture around gratitude and has led a 500% increase in top-line revenue. Additionally, Howard is leading the charge to expand CARS' On the Go transportation program nationally to support older adults across the country through transportation solutions and meal delivery services.  Resources Car Easy  https://careasy.org/homeGiving Property: https://givingproperty.org/On The Go Rides: https://otgrides.org/home Contact George LinkedIn: https://www.linkedin.com/in/howardpearl/Email: howardp@careasy.org

In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Nicole Jones, Director of Marketing at Anti Cancer Lifestyle Program, to explore the topic of strategic onboarding. Nicole shares insights on the importance of a 30-60-90 day plan, emphasizing transparency, goal alignment, and the value of discovery mode. Discover how crafting a solid plan can set the stage for nonprofit success and efficient resource management in the healthcare space. About the guest Nicole Jones is a seasoned marketing expert and storyteller who brings over 15 years of experience in driving impactful campaigns for nonprofits like the Anticancer Lifestyle Program and TechSoup. As the former Director of Marketing at Kintone, she led diverse initiatives from content strategy to branding and social impact. A UC Berkeley Journalism grad, Nicole blends her journalistic insights with a strategic approach, excelling in creating narratives that inspire action. Resources What is an OKR? https://www.whatmatters.com/ Fast Company: https://www.fastcompany.com/Stanford Social Innovation Review: https://ssir.org/The Atlantic: https://www.theatlantic.com/Nonprofit tech for good: https://www.nptechforgood.com/HubSpot: https://www.hubspot.com/Anti Cancer Lifestyle Program: https://anticancerlifestyle.org/ Contact Nicole Email:  nicole@anticancerlifestyle.org 

In this Health Nonprofit Digital Marketing episode, we discuss the much-talked-about world of artificial intelligence in the nonprofit sector. Join Spencer Brooks of Brooks Digital as he sits down with George Weiner, the Chief Whaler of Whole Whale, a digital agency at the forefront of leveraging data and technology to amplify the impact of nonprofits. Discover how AI is reshaping how nonprofits communicate, strategize, and enact social change—and what pitfalls to avoid along the way.  About the guest George Weiner is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets. Prior to Whole Whale George was the CTO of DoSomething.org. George is also the host of Whole Whale's in-house podcast, Using the Whole Whale, where he has interviewed guests from Seth Godin and Avinash Kaushik to representatives from the Mozilla Foundation, Lyft and the Environmental Defense Fund. In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings. Resources Nonprofit.ist Network: https://www.nonprofit.ist/Cause Writer AI: https://causewriter.ai/ Contact George Whole Whale: https://www.wholewhale.com/LinkedIn: https://www.linkedin.com/in/georgeweiner/

Join us in this insightful episode of the Health Nonprofit Digital Marketing podcast as we explore the intricacies of health equity and how to advance it, specifically from a marketing perspective. Our guest, Nikki Hopewell, Director of Multicultural Marketing at Susan G. Komen, shares her experiences and strategies in overcoming barriers, fostering trust, and promoting inclusivity. Learn how inclusive language, storytelling, and authentic representation can lead to meaningful change. Discover practical takeaways to implement in your organization and make a difference in the realm of health equity. About the guest Nikki Hopewell (she/her) is the director of multicultural marketing for Susan G. Komen. She earned her undergraduate and graduate degrees in journalism from Northwestern University's Medill School of Journalism. Nikki has spent more than two decades developing marketing strategies and crafting content in digital marketing and health care marketing and is a passionate diversity, equity, inclusion and belonging advocate. She's also a former OpEd Project fellow penning national pieces on racial equity in health care and bias in sports. Nikki is committed to creating connections through storytelling, bringing marginalized folks into the mainstream and championing health equity for all.  Resources Harvard Business Review: https://hbr.org/ Contact Nikki https://www.komen.org/ LinkedIn: https://www.linkedin.com/in/nikkihopewellkomen.org/healthequityresourceskomen.org/standforher

In this episode of Health Nonprofit Digital Marketing, we round out our third episode in a series of conversations around ethical storytelling and its profound impact on digital marketing for health-related nonprofits. Our guest, Beth Eisen of Playworks, a passionate advocate for storytelling with an equity lens, shares insights into how compelling narratives can change hearts, minds, and behaviors. Join us as we explore the power of authentic storytelling and how it can be leveraged to support health causes without exploiting individuals or communities. We'll discuss the intersection of development and marketing, the complexities of celebrity relationships with nonprofits, and the importance of building a strong team. About the guest Beth Eisen is a seasoned marketing and communications professional who has successfully raised awareness, engagement, and revenue for many organizations. She is currently the Head of Marketing and Communications at Playworks. Beth has over a decade of nonprofit experience and has also worked at a PR agency, for foreign governments and in the technology sector; she graduated Magna Cume Laude from Rutgers University. She's passionate about equity, sports, traveling, and animals. If you find her on a Playworks playground, she'll usually be playing kickball, foursquare, or soccer. Resources Hubspot Blogs: https://blog.hubspot.com/ Chronicle of Philanthropy: https://www.philanthropy.com/ Education Week: https://www.edweek.org/Marketo: https://nation.marketo.com/  Contact Beth Playworks website: https://www.playworks.org/LinkedIn: https://www.linkedin.com/in/betheisen/ 

In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Valaree Machen, a seasoned nonprofit professional passionate about digital marketing and accessibility. They delve into the importance of equity and accessibility in the digital realm and how these principles can benefit nonprofit organizations, especially those focused on health-related issues. Valaree shares her insights on integrating accessibility into various channels, the difference between compliance and usability, and the practical steps her organization, Uplifting Athletes, has taken to ensure everyone can access their communications. About the guest Valaree grew up in the real-life town that inspired the television show Gilmore Girls, but has traveled extensively across the United States throughout her life. Valaree earned a Professional Writing degree from Western Connecticut State University and began working for three chapters of The Y upon graduation. From there, her passion for non-for-profit work led her to the Society of Plastics Engineers and the National Organization for Rare Disorders before landing at Uplifting Athletes. Valaree graduated from West Virginia University in 2023 with a Master of Science degree in Data Marketing. Valaree's personal philosophy is that for-purpose work should be done with purpose and specializes in strategic, data-driven marketing. Resources Sprout Social: sproutsocial.comWomen in Email Facebook Group: facebook.com/groups/womenofemail Contact Valaree Uplifting Athletes: upliftingathletes.orgLinkedIn: https://www.linkedin.com/in/v-machen/ 

In this episode of the Health Nonprofit Digital Marketing podcast, host Spencer Brooks engages in a candid conversation with MaryBeth Meyer, Director of Marketing at the Pinky Swear Foundation. MaryBeth shares her unique journey from being a recipient of Pinky Swear Foundation's programs to becoming a part of their staff.  This episode delves deep into the ethical aspects of storytelling in nonprofits, focusing on how organizations can authentically share their impact without exploiting the families they serve. MaryBeth provides valuable insights into the importance of matching marketing demographics with program demographics and the power of permission-based storytelling in fundraising efforts. About the guest MaryBeth Meyer serves as the Director of Marketing at Pinky Swear Foundation, a non-profit that offers financial and emotional support to children with cancer and their families.  Before joining Pinky Swear Foundation, MaryBeth held positions at UnityPoint Health – Des Moines and Walnut Creek Church. She also served on the Board of Directors of the Windsor Heights Chamber of Commerce. MaryBeth's most significant roles include being a partner to her husband, Chris, and a mother to Addison, Owen, and James. Contact MaryBeth Pinky Swear website: www.pinkyswear.orgLinkedIn: https://www.linkedin.com/in/marybethmeyer4/Facebook: https://www.facebook.com/meyer.marybeth/ 

Join us on this Health Nonprofit Digital Marketing episode as we explore the fascinating world of ethical storytelling in nonprofit communications. Our guest, Anna Santos, shares her experiences and insights gained from working in the field of ethical storytelling at ReSurge International, a nonprofit that trains, funds, and scales reconstructive surgical teams in low-income countries. Learn how to navigate the delicate balance between compelling storytelling, ethical considerations, and achieving marketing goals. Whether you're a seasoned nonprofit professional or just starting out, this episode offers valuable takeaways for anyone looking to make a meaningful impact through storytelling. About the guest Anna Santos is currently the Chief Marketing Officer at ReSurge International, a global surgery non-profit based in the San Francisco Bay Area. She is responsible for all of ReSurge's marketing, branding, communications, and content strategy, and recently took the organization through a brand refresh and website redesign. Anna is passionate about helping social change organizations build cohesive brands, raise awareness, and engage communities into action through ethical authentic and inclusive storytelling.  Anna has a Master of Public Administration in International Development Policy and Practice from the Middlebury Institute of International Studies at Monterey with a specialization in Intercultural Digital Storytelling for social change. She is also passionate about documentary photography and film. Anna is originally from Albuquerque, New Mexico and has lived and worked throughout Southeast Asia, Latin America, and Europe. She has over ten years of experience in the social-change space. Resources https://dignifiedstorytelling.com/handbook/ https://pages.devex.com/better-conversations.html https://ethicalstorytelling.com/ https://resurge-givingtuesday.funraise.org/ https://pledgeforchange2030.org/pledges/authentic-storytelling/Watch the Jacob Video Contact Anna ReSurge website: https://resurge.org/ LinkedIn: https://www.linkedin.com/in/anna-santos-8b488556/YouTube: https://www.youtube.com/@resurgeinternational 

In this episode of Health Nonprofit Digital Marketing, we are joined by Eugene Patron from the Fund for Public Health in New York City. Together, we delve into the world of nonprofit partnerships and the intricacies of marketing and communications within these collaborations.  Join us as Eugene shares his wealth of experience and insights, guiding us through the strategies, challenges, and advantages of working with funders, peer organizations, and government entities to amplify your nonprofit's mission.  Discover how to develop cohesive messaging, establish shared timelines, and harness the power of collaborative marketing to reach broader audiences and drive meaningful change. Plus, we'll discuss the potential pitfalls and benefits of partnership MarCom, and why thoughtful planning is the key to maximizing shared benefits.  Don't miss this insightful discussion with Eugene Patron on building successful nonprofit partnerships through effective marketing and communications. About the guest Eugene Patron is Director of Marketing and Communications at the Fund for Public Health NYC, a public-private partnership that supports the work of the NYC Department of Health and Mental Hygiene. His communications and marketing experience includes NYC and national nonprofits, as well as work as a journalist, web producer, and editor. He has an MS in Urban Affairs and an advanced certificate in Leading Change in Healthcare Systems. Resources Nonprofit Tech for GoodBeta NYCRagan Communications Contact Eugene Web: https://fphnyc.org/Email: epatron@fphnyc.orgTwitter: https://twitter.com/EugenePNYC LinkedIn: www.linkedin.com/in/eugenepatron 

In this episode of Health Nonprofit Digital Marketing, we dive into the art of presenting complex health-related information in a way that is understandable to a diverse audience. Join host Spencer Brooks as he sits down with Bradley Girard, Director of Brand and Creative at Rippel, a nonprofit organization dedicated to improving health and well-being in communities. Bradley shares his unique journey from the world of graphic design to the heart of health nonprofit communications. Together, they explore the challenges of distilling complex health data into digestible formats, the power of visual storytelling, and the strategies for effectively conveying crucial information to diverse audiences. Tune in to gain insights into the intersection of data, design, and impactful communication in the health nonprofit sector. About the guest Bradley directs the Branding & Creative Team, leading a team on the creative design and production of all Rippel branding vehicles. He makes complex concepts easier for all to understand and unifies messaging around Rippel's shared vision and its initiatives.  Brad has provided Rippel with branding and visual design support for years as principal of his own award-winning boutique agency. In his 28 years as a professional designer, photographer, and marketer, Brad has worked with a variety of large brands—including Kaiser Permanente, Toshiba, Verio Healthcare, and the San Francisco 49ers—and received multiple international awards for design, print, and marketing. Bradley serves on portfolio review boards for AIGA, Cal State Fullerton, and Chapman University, mentoring students as they ready themselves for professional careers. Most weekends, Brad can be found cheering on his daughter's club court and beach volleyball teams. On his off-time, he and his family love to relax on the Hawaiian island of Kauai. Resources https://rippel.org/ https://rippel.org/podcasts/ https://www.printmag.com/ https://howdesignlive.com/  Contact Brad https://www.linkedin.com/in/bradleygirard/ https://twitter.com/RippelHealthhttps://www.youtube.com/@rippelfoundationrethinkhea179/featuredhttps://www.linkedin.com/company/rippelhealth

In this thought-provoking episode of Health Nonprofit Digital Marketing, we delve into the art of storytelling with Matt Werbach from the National Psoriasis Foundation. We explore the common misconception that storytelling is easily mastered and challenge this notion by highlighting the significance of specificity in narratives. Discover how shifting from aspirational, grandiose writing to small, specific, and singular narratives can truly captivate your audience and invoke a sense of authenticity. Matt and Spencer discuss practical strategies for integrating specificity into your storytelling while emphasizing the importance of bravery and trusting your audience to grasp the bigger picture. About the guest Matt is the associate director of media and communications for the National Psoriasis Foundation. He oversees content creation, editorial work, and public and media relations. When he's not working he's reading, writing, or running trails in and around Portland, Oregon. He is the father of a third grader with Down syndrome and husband to a working mother in the field of higher education.  Contact Matt https://www.psoriasis.org/ https://www.psoriasis.org/advance/ editor@psoriasis.org 

In this podcast episode, we delve into the critical topics of healthcare equity, digital therapeutics, and dismantling stigma in healthcare access. Our guest, Autumn Brennan, Director of Communications at the Digital Therapeutics Alliance (DTA), shares her insights into how digital health technologies can bridge gaps in healthcare access, particularly in rural and marginalized communities. We explore the challenges and opportunities in addressing healthcare disparities, focusing on the impact of digital therapeutics on mental health and marginalized groups. Autumn discusses her work in advocacy, legislative change, and messaging strategies to promote equitable healthcare access. Additionally, Autumn introduces the DTA's Evaluation Toolkit, which provides criteria to assess these tools, including clinical validation, data security, equitable access and more. It's a science-based resource to guide adoption. Key factors are evidence of improved outcomes and seamless integration into workflows. This toolkit enables informed decisions to provide patients high-quality, effective digital therapeutics. Join us for a thought-provoking conversation on these critical issues and gain valuable insights into healthcare equity, digital therapeutics, and compassionate communication in healthcare. About the guest As the Director of Marketing and Communications, Autumn leads the strategic marketing, public relations, and media efforts for the Digital Therapeutics Alliance, with the goal of building a unified, knowledgeable, and empowered community of stakeholders worldwide. Her experience spans product development and marketing strategies to advance dynamic, global business initiatives and drive innovation within EduTech, FinTech, Manufacturing, and Digital Health. Prior to her tech career, Autumn held a private practice in family medicine and midwifery, specifically within rural and marginalized communities. Her profound dedication to patient rights, healthcare equity, and social justice fuels her mission to see digital therapeutics reach their full potential to improve patient outcomes on a global scale. Resources DTA's Evaluation ToolkitHealioStat NewsMobi Health News Contact Autumn LinkedInhttps://dtxalliance.org/

Join us for an insightful conversation with Jean McGowan, a dedicated professional in the nonprofit sector, as she shares her expertise on the challenges and strategies involved in managing the delicate balance between development and communications. Jean's experience offers valuable insights into how nonprofits can effectively communicate their mission while maintaining a strong donor experience. About the guest Jean is a highly experienced and driven Director of Development with 15 plus years of demonstrated success in leading and managing fundraising teams in the nonprofit sector. As the Development Director at Lines for Life, she is responsible for creating and implementing strategic development and communication plan, leading a data-centric philanthropy team, strengthening grants and contracts, and building successful annual campaigns. Resources https://philanthropy.iupui.edu/index.html https://nonprofitaf.com/ https://www.philanthropy.com/newsletter/philanthropy-today  Contact {guest} LinkedIn: https://www.linkedin.com/in/jean-mcgowan-213aa420/Email: jeanm@linesforlife.org 

Join us in this illuminating episode of the Health Nonprofit Digital Marketing podcast as we explore the dynamic world of digital advocacy within the health sector. In a candid discussion with our host Spencer Brooks and guests Callie Riley & Megan Kovacs of Compassion & Choices, we delve deep into the impactful campaign that safeguarded medical aid and dying in Montana.  Discover how strategic digital communications, data-driven targeting, and compelling narratives converged to create a powerful movement that secured essential rights. We'll outline the importance of third-party validators, the art of message testing, and the pivotal role of segmentation in driving successful advocacy efforts. Join us for a comprehensive exploration of how nonprofits can harness the digital realm to amplify their advocacy initiatives and foster meaningful change. About the guests Callie Riley is the NW Regional Advocacy Manager for Compassion & Choices, and coordinates legislative advocacy and community education work in 9 states in the Pacific NW. She is a longtime community & union organizer in Oregon and Washington, and has worked on issues related to housing affordability, gentrification & displacement, public transit, health equity, land use, and police abolition. She also specializes in preventing burnout among organizers and building resilient organizations. Outside of work, she spends her time organizing mutual aid and community care projects for other queer and trans people, reading saccharine romance novels, listening to black metal and hyperpop, and doting on her adorable cat, Iz. She is based in Brooklyn, NY. Megan Kovacs is the Digital Advocacy Manager (West) for Compassion & Choices, she leads all digital communications strategy for the Western United States, manages integrated communications plans for state-specific advocacy efforts, overarching regional plans and advertising budget and directs all digital advertising for acquisition, education and awareness. Megan has spent over 15 years working in local, regional, and national non-profits and on political and electoral campaigns to promote social, racial, and economic justice, sexual and reproductive health, bodily autonomy, and gender equity. She is the recipient of the 2015 Judge Stephen B. Herrell Award for Outstanding Collaborative Efforts to End Family Violence. She formerly served on the Board of Directors for Bitch Media, and currently works to provide abortion access in the Pacific Northwest as a board member for the Northwest Abortion Access Fund (nwaafund.org) and co-chair of the Oregon Reproductive Health Equity Fund. Contact Callie & Megan Web: compassionandchoices.orgTwitter: @CompAndChoicesFacebook: facebook.com/CompassionAndChoicesInstagram: instagram.com/compassionandchoices/LinkedIn (Megan): linkedin.com/in/megankovacs/Email:mkovacs@compassionandchoices.orgcriley@compassionadnchoices.org

How can nonprofits effectively communicate with diverse age groups? Nicole Mandarano of the Oregon Lions Sight & Hearing Foundation joins us to discuss bridging generational divides and crafting messages that resonate with multiple audiences. We'll explore adapting to younger digital natives while still engaging older donors and volunteers. Tune in for tips on intergenerational marketing, social media, staffing, and more to further your mission. About the guest Nicole graduated from Lafayette College in Easton, PA then lived in Paris to learn French and pursue her study of the WW2 Occupation. Ever restless, Nicole moved to San Francisco in the early 90s and started a translation business and started teaching entrepreneurship to youth. That interest brought her to serve as an AmeriCorps VISTA member in Paterson, NJ with foster teens aging out of state care. To fund the teens' project to create an urban farmstand, Nicole started grant writing in 1997 and secured funding from Rutgers University. Winning that first grant fueled a drive for proposal writing since then to help nonprofits in NY, NJ and for the past 12 years in OR.  She and her partner John met at CUNY Law School in 2001. In 2011, they co-founded the Homeless Youth Law Clinic where they practiced movement lawyering for unhoused youth in Portland, Oregon. They created the clinic with youth and advocates from the community, those in the foster care to youth homelessness pipeline, immigrant youth and many others with lived experiences. HYLC concentrated on the civil legal rights of homeless youth and the consequences of the criminalization of homelessness.  Currently Nicole focuses on grant writing, funder relationships, donor stewardship, development, marketing and event planning for the Oregon Lions Sight & Hearing Foundation, a statewide nonprofit based in Portland that offers access to vision and hearing healthcare.  One of her grant highlights? Capital funding from the Lions Clubs International Foundation to build & furnish an optical finishing lab that edges high quality, low cost new eyeglasses to Oregonians who qualify. Women trained in paraoptometrics while formerly incarcerated at the Coffee Creek Correctional Facility manage the lab and its for profit optical shop, Eye Promise. Resources https://nonprofitaf.com/ https://www.learningtogive.org/resources/foundation-center https://candid.org/ https://philanthropynewsdigest.org/ https://www.freewill.com/ https://www.techsoup.org/  Contact Nicole nick@olshf.org https://olshf.org/ https://www.facebook.com/olshf/ https://www.youtube.com/c/OLSHF

You know the importance of online communities for patients on their healthcare journey. But how do you create a thriving community in the digital space? In this episode, Spencer Brooks and Amy Ganderson delve into the topic of online communities in the health space, with a focus on the work done by the Colorectal Cancer Alliance.  Amy shares her insights on the different types of online communities they have developed and the importance of tailoring them to the needs of the community. The discussion also covers the critical role of providing trusted information and resources, as well as guidelines and transparency in community moderation.  Join in to learn more about how online communities can support patients on their healthcare journey. About the guest Amy Ganderson is the Senior Director of Digital Strategy at the Colorectal Cancer Alliance. She is a professional marketing leader experienced in various digital marketing channels and functions. Amy has specialized in non-profit digital marketing and strategy for over 13 years, driving awareness and action for important causes.  Prior to joining the Colorectal Cancer Alliance, she served in digital leadership roles at March of Dimes, United Way Worldwide, and The Nature Conservancy. Amy received her MBA from George Washington University and a B.S. from Cornell University. Amy currently resides with her husband and twins in Arlington, Virginia. Resources https://www.facebook.com/groups/bluehopenation/ https://bluehq.org/  Contact Amy Web: ccalliance.orgTwitter: @amygandersonLinkedIn: https://www.linkedin.com/in/amyganderson/  

In this episode of Health Nonprofit Digital Marketing, Spencer returns after a year-long hiatus to provide a wrap-up of season 2 and announce plans for future seasons of the podcast. This episode is all about engaging, converting, and measuring user experience on your website. Spencer emphasizes the goal of turning casual website visitors into engaged supporters and highlights the importance of guiding patients through the stages of awareness, interest, and action. To achieve this, your website should provide a seamless user experience, keeping visitors engaged and encouraging exploration. The episode covers how to engage visitors emotionally through storytelling and community involvement. Once users are engaged, their contact information can be used to nurture them as potential supporters.  Measuring and optimizing the website's performance is crucial, and Spencer outlines key metrics to track, such as search traffic, time on site, bounce rate, and conversion rate. He outlines the need for continuous improvement and the importance of incorporating measurement as a habit and behavior.

Nonprofit professionals have a lot of responsibilities. One of those is organizing the resources on their website. However, this is usually not their top priority. A poorly organized site can lead to visitor confusion, frustration, and abandonment. If you want to educate, engage, and turn your visitors into donors, this isn't what you're looking for. In this episode, Spencer shows you how to reorganize your site to encourage patients to browse other pages. Resources: Companion article: How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]Service: UX Research & Content Strategy