Podcasts about Baba Shiv

How do we make the most important decisions in life with intention rather than impulse? In this episode, we are joined by Abby Davisson to unpack her practical framework for better decision-making. Abby is a Yale and Stanford alumnus, a former executive at Gap Inc., and the co-author of Money and Love. She is also the founder of the Money and Love Institute, which is dedicated to helping individuals and professionals navigate life's most significant decisions. In today's conversation, Abby unpacks her practical, research-backed “5Cs Framework” for decision-making and demonstrates how it can guide all the decisions couples need to make through life. We explore the idea of financial transparency, progressive pooling of finances, equitable division of housework, deciding when to outsource help, and navigating career pauses or transitions. Abby also shares how she applied the framework in her own life and offers an honest perspective for individuals navigating change. Join us to learn how to approach choices and the “life stuff” that doesn't always show up in spreadsheets with Abby Davisson. Tune in now! Key Points From This Episode:   (0:04:16) Myra Strober's Work and Family course and how it led to writing Money and Love. (0:07:21) The drivers of poor decisions and the five Cs in Abby's decision-making framework. (0:11:15) Discover the four big topics every couple should discuss and how to approach them. (0:15:09) Learn the fundamentals of how couples should handle and combine money. (0:17:49) Why division of housework is vital, how to approach it, and the role of gender norms.  (0:21:49) Outsourcing tasks and the impacts of not taking the division of housework seriously. (0:24:27) How to decide where to live as a couple, and whether to rent or buy a house. (0:29:08) A real-life example of how to apply to 5C Framework for decision-making.  (0:33:34) Navigating career ambitions, division of childcare, and stay-at-home parenting. (0:37:16) Hear how the 5C Framework helps deal with separation and family dynamics. (0:40:31) Ways the concept of retirement has changed and why families should discuss it. (0:44:12) Find out how involved adult children should be in their parents' retirement planning. (0:47:02) Advice for finding the right life partner and how to stress-test a relationship. (0:52:05) What to consider before getting married and having children, and why. (0:55:37) Abby's biggest lessons from writing the book and her definition of success.   Links From Today's Episode: Meet with PWL Capital: https://calendly.com/d/3vm-t2j-h3p Rational Reminder on iTunes — https://itunes.apple.com/ca/podcast/the-rational-reminder-podcast/id1426530582. Rational Reminder Website — https://rationalreminder.ca/  Rational Reminder on Instagram — https://www.instagram.com/rationalreminder/ Rational Reminder on X — https://x.com/RationalRemindRational Reminder on TikTok — www.tiktok.com/@rationalreminder Rational Reminder on YouTube — https://www.youtube.com/channel/ Rational Reminder Email — info@rationalreminder.caBenjamin Felix — https://pwlcapital.com/our-team/ Benjamin on X — https://x.com/benjaminwfelix Benjamin on LinkedIn — https://www.linkedin.com/in/benjaminwfelix/ Cameron Passmore — https://pwlcapital.com/our-team/ Cameron on X — https://x.com/CameronPassmore Cameron on LinkedIn — https://www.linkedin.com/in/cameronpassmore/ Abby Davisson — https://www.abbydavisson.com/ Abby Davisson — https://linkedin.com/in/abbydavisson/ Money and Love Institute — https://moneyloveinstitute.com/ Practically Deliberate Newsletter — https://abbydavisson.substack.com/ Gap Inc. — https://www.gapinc.com Myra Strober on LinkedIn — https://linkedin.com/in/myra-strober-a8b2846a/ Eve Rodsky — https://www.everodsky.com/ Carefull — https://getcarefull.com/ Baba Shiv — https://linkedin.com/in/baba-shiv-a859882/   Books From Today's Episode: Money and Love — https://www.moneylovebook.com/

Welcome to Grit & Growth's final episode. After five years and 90 episodes, we've asked four Stanford GSB professors who teach in the Seed Transformation Program to tell us what they've learned — about the grit of intrepid entrepreneurs working in emerging economies and the growth they've experienced in their own teaching.Jesper Sorensen, Baba Shiv, Jonathan Levav, and Sarah Soule are all Stanford Graduate School of Business professors who have also spent years with Seed teaching business leaders from nearly 30 countries to grow and scale their companies. Their reflections include key takeaways about the resilience, honesty, and heart required to overcome unique challenges and the joy in seeing them triumph. As teachers, these professors also know how to learn from their students. And they've incorporated many of those lessons in the MBA and Executive Education programs back at Stanford.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Closing out season 3, the BBP ends on an explicit note. The best way to move from a state of numbness or avoidance is to do something. Anything. And Laine walks us through some prime examples as we head into an important election season. Fair warning: Laine's passion in this one is so strong, you may want to mind your audio levels. ;) Join us for a final quick dive into making social change possible, and check out our full episode on Social Change if you haven't! For anyone new here, Laine & I will be taking a short winter hiatus to plan for season 4, so you'll hear from us again in January. Until then, enjoy! For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn about our offers!  If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com. We'd love to hear from you. REFERENCES The Behavioral Neuroscience of Motivation: An Overview of Concepts, Measures, and Translational Applications -- Eleanor H. Simpson and Peter D. Balsam The Cognitive Neuroscience of Human Decision Making: A Review and Conceptual Framework -- Lesley K. Fellows Montreal Neurological Institute The Role of Emotion in Decision Making: A Cognitive Neuroscience Perspective -- Nasir Naqvi, Baba Shiv and Antoine Bechara Decision Neuroscience New Directions in Studies of Judgment and Decision Making Alan G. Sanfey The Ecology of Human Fear: Survival Optimization and the Nervous System -- Dean Mobbs, Cindy C. Hagan, Tim Dalgleish , Brian Silston and Charlotte Prévost Human Orbitofrontal Cortex Signals Decision Outcomes to Sensory Cortex During Behavioral Adaptations -- Bin A. Wang,  Maike Veismann,  Abhishek Banerjee &  Burkhard Pleger The Neuroscience of Happiness and Pleasure by Morten L Kringelbach and Kent C. Berridge Neuroscience of Affect: Brain mechanisms of pleasure and displeasure -- Kent C. Berridge and Morten L. Kringelbach The Neuroscience of Pleasure and Happiness By Luciano Marinelli A neuroscience perspective on pleasure and pain -- Dan-Mikael Ellingsen, Morten Kringlebach, and Siri Leknes Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay "The Emerging Neuroscience of Social Media" Dar Meshi, Diana I. Tamir, and Hauke R. Heekeren "Social Influence on Positive Youth Development: A Developmental Neuroscience Perspective" Eva H. Telzer, Jorien van Hoorn, Christina R. Rogers, Kathy T. Do "The neuroscience of social feelings: mechanisms of adaptive social functioning" Paul J. Eslinger, Silke Anders, Tommaso Ballarini, Sydney Boutros, Soren Krach, Annalina V. Mayer, Jorge Moll, Tamara L. Newton, Matthias L. Schroeter, Ricardo de Oliveira-Souza, Jacob Raber, Gavin B. Sullivan, James E. Swain, Leroy Lowe, Roland Zahn "Brain and Social Networks: Fundamental Building Blocks of Human Experience" Emily B. Falk and Danielle S. Bassett "Mind the Gender Gap" Gina Rippon "Change: How to Make Big Things Happen" Damon Centola

ABOUT TARA HAASE HIEMINGA:LINKEDIN PROFILE:  https://www.linkedin.com/in/tara-haase-hieminga-48124621/TARA'S BIO:Tara Haase Hieminga is the Elevated Shopper Experience Global Lead at Mondelez International. With more than 12 years at Mondelez he has previously held roles such as Senior Manager Shopper Marketing & In-Store Merchandising, Sr. Manager Design & Digital Engagement. Prior to Mondelez, Tara was at Kraft Food Group as the Design Strategy Leader and before that, she worked for Mars as the Brand Manager, Candy and In-Store Marketing Manager for Snackfoods.SHOW INTRO:Welcome to the NXTLVL Experience Design podcast.EPISODE 72… and my conversation with Tara Haase Hieminga. On the podacast our dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human's influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.    The NXTLVL Experience Design podcast is presented by VMSD Magazine part of the Smartwork Media family of brands.VMSD brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgTara Haase Hiemanga who is the Global Lead for Elevated Shopper Experiences at Mondelez.She is using an understanding of neuroscience to enhance customer experiences across a number of the Mondelez brands. What brands are those, well there is a pretty big list but let me just say a few of my favorites – OREO, Toblerone, Cadbury, Wheat Thins and I could go on…We'll get to all of that in a moment but first though, a few thoughts…                 *                                  *                                  *Back around 2008, 9 and 10 my wife was studying interpersonal neurobiology with Dr. Dan Siegel. I used to come downstairs and listen to her and all the videos she was watching and various conversations she was having and I was often saying ‘wow that really replies to the work that I'm doing in trying to create retail stores.'As I listened it became clearer and clearer to me that I could perhaps rely on the lessons of understanding neuroscience as being the core driver to customer experience rather than simply thinking of it in terms of psychology, demographics and culture.What fascinated me then and still continues today is the idea that – there was something beyond simple psychology that we would be able to use to design better stores something that would relate to almost all humans in terms of how they understood environments specifically how they would look through product assortments, identify key item presentations, understand graphics, and how color, pattern and texture would all come together to either hinder or help decision making in the shopping aisle.Interestingly, back in the day, it took me a little while to get into architecture. I'd had a great time in junior college but my grades weren't great so I ended up enrolling in a Bachelor of Science in psychology which I was fascinated in anyway because I wanted to understand human dynamics but, I also had a sense that there was something deeply rooted and not just how buildings looked from the design point of view and but how they made people feel from an embodied / sensory point of view. And so, when I finally got into architecture a lot of my thinking about design was about how these places that we were creating would have qualities about them that would make people feel a certain way.I sometimes used to say that I didn't care whether you loved it or hated it (of course I hoped you loved it) but I wanted to make sure that you felt something as you were experiencing some place. And that later in my retail design career that you were satisfied with the experiences as well as the things that you bought in the store.In 2012 I did a presentation at global shop that was ostensibly about emotions and how we had to begin to understand that creating stores was about building emotional relationships and long term connections and then the awareness of how empathy played into this equation.This single presentation was a turning point in my career because someone came up to me at the end of it and said “…that idea should be a book.”And so, taking that as a sign…I was on my way to immersing myself for the next couple of years in writing “Retail (r)Evolution: why creating right brain stores will shape the future of shopping in the digitally driven world. “In the book I really dug into the nature of shopping as a cultural phenomena; it's power across the ages to tie together ideas and commerce the growth of shopping places around the world from the intersections of silk trade routes to the mega malls of North America and I also dug into brain science. In fact over a third of the book deals with understanding functional areas of the brain and how if we we're able to appreciate more how our gift in perception through our body was directly tied to our emotional connections and long term memory could be used - that all shoppers and retailers would be better off.I tried to explain it this way: imagine you're in your car - what I'd like you to do is write down 5 things that make the engine of your car run now if you're actually in your car while listening to this, do not start to write down these five things but hold them in your head as an idea what are the five things that make your car engine run? OK got 5 of them?Now, I want you to think about your brain and think of five things that make you run - through your engine - in other words your brain. The strange thing is and I've done this at multiple presentations around the world people are more apt to be able to describe 5 things that make the engine of their car run where they might spend 2 hours a day in rather than being able to identify more than two things that make themselves run ( the functional areas of their brain) that they spend 24hrs a day in.I also put forward the following proposition:- if we understood that all of our behaviors, thoughts and feelings are run by our brain-body connection, how is it possible that we could be designing stores and not have any clue about the very thing that is so influential in making decisions in the shopping aisle and our willingness to maintain relationships with the brands we love?So, it became a little bit of a career mission to bring the understanding of neuroscience to the retail design masses hoping that they would understand the power of the brain-body and design and creating effective selling spaces.Now, the other influence here was the emergence of digital technologies and how that was fundamentally changing the way our brains were being wired. With the idea that the more you use a functional area of your brain the more you maintain its wiring between neurons and the less used something is the more though the brain goes on a wonderful topiary garden creating extravaganza trimming away neural pathways that are not being used. This whole subject is referred to as “synaptic pruning” and fits together neatly with an idea around “neuroplasticity” - how your brain changes over time in relation to the things that you're exposed to in the patterns of behavior you engage in.So my premise then was: - if you are increasingly not using certain areas of your brain related to the exercise of empathy in face to face embodied interactions with other people like we continually do by communicating through our digital devices, what does that mean for the pathways for empathy in our brains and how we communicate with others?If stores were about empathic engagement, we might have a significant challenge ahead of us. In other words, if we are communicating less and less in embodied, face-to-face ways, what happens to the neural pathways built for empathic connection if we are using them less? Does synaptic pruning play a role here eventually diminishing our ability to engage in empathic extension?This became particularly interesting when you began to look at an entire cohort of emerging customers whose lives were very much directed by their interaction through social media that works and the digital devices they held in their hands. That is the subject of a bigger and equally interesting conversation which I'll save for another podcast but for now let's continue to focus on trying to understand what actually motivates people in the shopping aisle there have been fantastic studies that I came across the work of Baba Shiv and how decision making was made in the shopping aisle in relation to the potential for customers cognitive overload how they decided to choose one thing or another or the work of Sheena Iyengar who did a famous study of jams and the idea that a huge selection did not infact increase more purchases and satisfaction in the products chosen.There are now a heft of studies that are available that continue to reinforce the fact that people's behavior in the shopping aisle is not fully conscious. Much of it happens below the conscious awareness radar.We are driven by our emotions and our collective history of hundreds of thousands of years of human evolution that gear our brains, regardless of culture, religious or sexual orientation political affiliation or where you live in the world, that we all to some degree are reacting from the same baseline of brain activity in the brain's functional areas that we all have.Over the past 10 years there have been a number of organizations that have emerged focusing on the relationship between neuroscience and the built environment.The ANFA - the Academy of Neuroscience for Architecture would be one of them.Another would be the Neuromarketing Science and Business Association whose conferences around the world bring together neuroscientists, designers, architects, retailers and brands to talk about the influence that neuroscience could play in creating more effective shopping places.So, I am a huge advocate for trying to understand how we work and the neural mechanisms that influence our behavior beyond our psychology. The whole idea here is that if we knew a little bit more about how your brain worked, you might likely not do some of the things you do as an architect or designer creating retail or brand experience places thinking it matters when in fact it's completely off of the awareness radar and probably has little influence on how people react while in stores.And so we come now to my interview with Tara Haase Hiemanga who is the Global Lead for Elevated Shopper Experiences at Mondelez.So… when I say Mondelez you may not know the parent brand but I'm quite sure that you know some, if not all, of these brands and products that might be in your diet every single week.The Mondelez brands include: Cadbury chocolate and Dairy Milk, Chips Ahoy cookies, Clorets, Halls, the famous Oreo cookie, Philadelphia cream cheese, Ritz crackers, Tang apparently the drink that the astronauts used to have back in the day, Wheat Thins and Toblerone.Do you know some of those brands? Yeah I thought you probably did. Last spring I was attending the SHOP Marketplace event and onto the stage comes Tara Haase Hieminga and a consultant from the company Sellcheck.They proceeded to talk about how they were using neuroscience to enhance shopper experiences across their assortment of products. Now if you've ever walked down the snack aisle at your local grocery store, I am quite sure that you are familiar with the sea of merchandise that exists there.Hundreds of brands all selling within the same category and the question is how does a brand stand out or how do you as a consumer, if you don't already know your brand that you want to buy, decide to buy anything?If you follow the neuroscience, it can be quite a challenge for the brain to unpack most of what's in that shopping aisle. On the other hand, if you consider neuroscience you can begin to understand how people make decisions about what they want to buy and be able to do things in terms of your packaging, your product positioning, shelf graphics, the language you use on your packaging to enhance the likelihood that customers will give you deeper consideration and maybe buy more than they anticipated.And that's exactly what Tara, Sellcheck and Mondelez is doing across their portfolio brands. They have begun to see the incredible impact of implementing neuroscience principles to the design of their packaging, point of purchase presentations and shelf displays so that the customers that they have, or ones they hope to acquire, will be attracted to their product, understand the messaging and end up with more than one bag of snacks in their shopping cart.I wish that Tara and I would have had hours to discuss the intricacies of neuroscience and shopping behavior and how it relates to the design of products and in store presentations.This is a subject that I believe all of us should have intimate knowledge.Since I have never met a retailer who wanted to have a bad experience for their customers, I would suggest that implementing a deep understanding of our innate neurobiological hardware is critical.             *                         *                         *ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites:  https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com.  The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

How do make social change feel feasible? Look to sway those who are already with you. In this mini-episode of Brain Blown, we explore the power of making changes within our own social movements -- like how we made bullying "uncool" and how the GLBT+ adapted the quickest to COVID-19 restrictions. Join us for a quick dive making social change possible, and check out our full-episode on Social Change if you haven't! For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠⁠⁠ to learn about our offers!  If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com. We'd love to hear from you. REFERENCES The Behavioral Neuroscience of Motivation: An Overview of Concepts, Measures, and Translational Applications -- Eleanor H. Simpson and Peter D. Balsam The Cognitive Neuroscience of Human Decision Making: A Review and Conceptual Framework -- Lesley K. Fellows Montreal Neurological Institute The Role of Emotion in Decision Making: A Cognitive Neuroscience Perspective -- Nasir Naqvi, Baba Shiv and Antoine Bechara Decision Neuroscience New Directions in Studies of Judgment and Decision Making Alan G. Sanfey The Ecology of Human Fear: Survival Optimization and the Nervous System -- Dean Mobbs, Cindy C. Hagan, Tim Dalgleish , Brian Silston and Charlotte Prévost Human Orbitofrontal Cortex Signals Decision Outcomes to Sensory Cortex During Behavioral Adaptations -- Bin A. Wang,  Maike Veismann,  Abhishek Banerjee &  Burkhard Pleger The Neuroscience of Happiness and Pleasure by Morten L Kringelbach and Kent C. Berridge Neuroscience of Affect: Brain mechanisms of pleasure and displeasure -- Kent C. Berridge and Morten L. Kringelbach The Neuroscience of Pleasure and Happiness By Luciano Marinelli A neuroscience perspective on pleasure and pain -- Dan-Mikael Ellingsen, Morten Kringlebach, and Siri Leknes Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay "The Emerging Neuroscience of Social Media" Dar Meshi, Diana I. Tamir, and Hauke R. Heekeren "Social Influence on Positive Youth Development: A Developmental Neuroscience Perspective" Eva H. Telzer, Jorien van Hoorn, Christina R. Rogers, Kathy T. Do "The neuroscience of social feelings: mechanisms of adaptive social functioning" Paul J. Eslinger, Silke Anders, Tommaso Ballarini, Sydney Boutros, Soren Krach, Annalina V. Mayer, Jorge Moll, Tamara L. Newton, Matthias L. Schroeter, Ricardo de Oliveira-Souza, Jacob Raber, Gavin B. Sullivan, James E. Swain, Leroy Lowe, Roland Zahn "Brain and Social Networks: Fundamental Building Blocks of Human Experience" Emily B. Falk and Danielle S. Bassett "Mind the Gender Gap" Gina Rippon "Change: How to Make Big Things Happen" Damon Centola

Have you ever felt that knot in your stomach when faced with a new idea that challenges everything you've believed? Social change is inevitable, but it often brings discomfort and resistance. And when you're fighting for a social movement, it can feel impossible trying to fight "against the grain" and change people's ways, thoughts or beliefs. In this episode of Brain Blown, we'll explore how emotions inevitably overpower rational thinking (contrary to popular belief) and the implications it causes. We'll delve into the neuroscience behind our resistance to change and discuss the powerful 25%-claim from Centola. Join us as we navigate these complex dynamics and uncover what it truly takes to inspire change in our society Look out for more mini-episodes on this topic in the coming weeks! And a friendly reminder for new listeners, November & December are our off-months for planning and holidays. After a few more episodes in October, we'll see you back in January! For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠⁠ to learn about our offers!  If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com. We'd love to hear from you. REFERENCES The Behavioral Neuroscience of Motivation: An Overview of Concepts, Measures, and Translational Applications -- Eleanor H. Simpson and Peter D. Balsam The Cognitive Neuroscience of Human Decision Making: A Review and Conceptual Framework -- Lesley K. Fellows Montreal Neurological Institute The Role of Emotion in Decision Making: A Cognitive Neuroscience Perspective -- Nasir Naqvi, Baba Shiv and Antoine Bechara Decision Neuroscience New Directions in Studies of Judgment and Decision Making Alan G. Sanfey The Ecology of Human Fear: Survival Optimization and the Nervous System -- Dean Mobbs, Cindy C. Hagan, Tim Dalgleish , Brian Silston and Charlotte Prévost Human Orbitofrontal Cortex Signals Decision Outcomes to Sensory Cortex During Behavioral Adaptations -- Bin A. Wang,  Maike Veismann,  Abhishek Banerjee &  Burkhard Pleger The Neuroscience of Happiness and Pleasure by Morten L Kringelbach and Kent C. Berridge Neuroscience of Affect: Brain mechanisms of pleasure and displeasure -- Kent C. Berridge and Morten L. Kringelbach The Neuroscience of Pleasure and Happiness By Luciano Marinelli A neuroscience perspective on pleasure and pain -- Dan-Mikael Ellingsen, Morten Kringlebach, and Siri Leknes Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay "The Emerging Neuroscience of Social Media" Dar Meshi, Diana I. Tamir, and Hauke R. Heekeren "Social Influence on Positive Youth Development: A Developmental Neuroscience Perspective" Eva H. Telzer, Jorien van Hoorn, Christina R. Rogers, Kathy T. Do "The neuroscience of social feelings: mechanisms of adaptive social functioning" Paul J. Eslinger, Silke Anders, Tommaso Ballarini, Sydney Boutros, Soren Krach, Annalina V. Mayer, Jorge Moll, Tamara L. Newton, Matthias L. Schroeter, Ricardo de Oliveira-Souza, Jacob Raber, Gavin B. Sullivan, James E. Swain, Leroy Lowe, Roland Zahn "Brain and Social Networks: Fundamental Building Blocks of Human Experience" Emily B. Falk and Danielle S. Bassett "Mind the Gender Gap" Gina Rippon "Change: How to Make Big Things Happen" Damon Centola

This special episode of If/Then: Business, Leadership, Society explores the personal stories behind Stanford GSB faculty's groundbreaking research. Discover how individual experiences shape scholarly inquiry.Baba Shiv, professor of marketing, examines decision-making and the brain's liking and wanting systems. His self-proclaimed "irrational" nature led him to question whether good decisions are based on reason or emotion.Mohammad Akbarpour, professor of economics, found his passion in market design, seeing economics as "the right mix of thinking about humans and mathematics." His research on welfare economics stems from observing economic disparities in his native Iran.Deborah Gruenfeld, professor of organizational behavior, studies power dynamics inspired by her early career and family history. Her work reveals how even arbitrary positions of authority can dramatically alter behavior.These faculty remind us that behind every groundbreaking theory are real people driven by curiosity to make sense of the world around them. Join us to hear how personal journeys fuel impactful business research.Key Takeaways:Personal experiences shape research: Leading scholars draw inspiration from their own lives and observations, leading to innovative research questions and approaches.Challenging assumptions drives discovery: Researchers like Baba Shiv, Mohammad Akbarpour, and Deborah Gruenfeld push boundaries by questioning fundamental assumptions in their fields and themselves, leading to new insights.Human stories behind data: This episode reveals that even in data-driven fields like economics and organizational behavior, personal narratives and curiosity play a crucial role in shaping impactful research.More Resources:Baba Shiv, faculty profileMohammad Akbarpour, faculty profileDeborah Gruenfled, faculty profileFor a full transcript of this episode, visit our podcast's website. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Behavioral economist and Professor of Marketing Baba Shiv works with entrepreneurs on how to build a risk-tolerant mindset. A mindset, Shiv believes, that is crucial in times of crisis.While we take a break and prepare for season two of If/Then, we're sharing an episode of Grit & Growth, a podcast from our partners at Stanford Seed. Here, Baba explains two types of mindsets: a fear of failure or a risk-averse mindset (type one) and a fear of missing out on opportunities mindset (type two).“What the rational brain is good at is simply being rational ... it lists what the emotional brain has already decided to do. If you're stuck in a risk-averse mindset, the rational brain will come in and say, 'These are the reasons why you should not innovate' Whereas if you're in a type two mindset, the rational brain will come in and say, 'Here are the reasons why you should take some chances.'”And Shiv believes that taking chances, especially when your competitors are being more timid, is how leaders and companies can succeed. Shiv has seen firsthand that entrepreneurs from emerging economies are particularly innovative: “They're facing constraints all the time and as a result are more resourceful, not in spite of their situations, but because of them.”Shiv is the Sanwa Bank, Limited, Professor of Marketing at Stanford Graduate School of BusinessTop TakeawaysSleep. Without it, you're more likely to wake up feeling risk-averse ... the antithesis to innovation.Calm your mind and the rest will follow — develop a meditation, yoga, or tai chi practice to make your breath and brain more resilient to stress.Pay attention to your heart—actually your heart rate variability — so you know if it's a good time to make an important decision.Innovation = creativity, multiplied by execution, divided by constraints. Don't forget to think about your constraints in the design process.Focus on building your collaborative advantage (not just competitive advantage) by developing meaningful connections with suppliers, customers, partners, even competitors. You'll make more progress with relationships based on trust than just transactions.Instill an innovative mindset throughout your company — survival is going to come from teamwork.On Grit & Growth, meet intrepid entrepreneurs from Africa and South Asia, hear their stories of trial and triumph, and gain insights and guidance from Stanford University faculty and global business experts on how to transform today's challenges into tomorrow's opportunities.Baba Shiv on If/Then Season One, "More Than a Feeling: The Keys to Making the Right Choice"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeffrey Pfeffer teaches the single most popular (and somewhat controversial) class at Stanford's Graduate School of Business: The Paths to Power. He's also the author of 16 books, including 7 Rules of Power: Surprising—But True—Advice on How to Get Things Done and Advance Your Career. He has taught at Harvard, the London Business School, and IESE and has written for publications like Fortune and the Washington Post. Recognized by the Academy of Management and listed in the Thinkers50 Hall of Fame, Jeffrey also serves on several corporate and nonprofit boards, bringing his expertise to global audiences through seminars and executive education. In our conversation, we discuss:• Jeffrey's seven rules of power• How individuals can acquire and use power in business• Networking, and how to do it effectively• How to build a non-cringe personal brand• How to increase your influence to amplify your impact• Examples and stories of people building power• Tradeoffs and challenges that come with power—Brought to you by:• Uizard—AI-powered prototyping for visionary product leaders• Webflow—The web experience platform• Heap—Cross-platform product analytics that converts, engages, and retains customers—Find the transcript at: https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer—Where to find Jeffrey Pfeffer:• X: https://x.com/JeffreyPfeffer• LinkedIn: https://www.linkedin.com/in/jeffrey-pfeffer-57a01b6/• Website: https://jeffreypfeffer.com/• Podcast: https://jeffreypfeffer.com/pfeffer-on-power/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Jeffrey's background (02:54) Understanding discomfort with power(04:56) Power skills for underrepresented groups(07:51) The popularity and challenges of Jeffrey's class at Stanford(12:21) The seven rules of power(13:03) Success stories from his course(15:43) Building a personal brand(21:11) Getting out of your own way(26:04) Breaking the rules to gain power(30:34) Networking relentlessly(40:10) Why Jeffrey says to “pursue weak ties”(42:00) Using your power to build more power(44:34) The importance of appearance and body language(47:15) Mastering the art of presentation(55:12) Examples of homework assignments that Jeffrey gives students(59:11) People will forget how you acquired power(01:03:58) More good people need to have power(01:10:49) The price of power and autonomy(01:17:13) A homework assignment for you—Referenced:• Gerald Ferris on LinkedIn: https://www.linkedin.com/in/gerald-r-ferris-5816b1b5/• Political Skill at Work: https://tarjomefa.com/wp-content/uploads/2015/10/4173-engilish.pdf• Laura Esserman, MD: https://cancer.ucsf.edu/people/esserman.laura• Taylor Swift's website: https://www.taylorswift.com/• Matthew 7: https://www.biblegateway.com/passage/?search=Matthew%207&version=NIV• Mother Teresa quote: https://www.goodreads.com/quotes/2887-if-you-judge-people-you-have-no-time-to-love• Paths to Power course description: https://jeffreypfeffer.com/wp-content/uploads/2019/10/Pfeffer-OB377-Course-Outline-2018.pdf• 7 Rules of Power: https://jeffreypfeffer.com/books/7-rules-of-power/• The Knowing-Doing Gap: https://jeffreypfeffer.com/books/the-knowing-doing-gap/• Derek Kan on LinkedIn: https://www.linkedin.com/in/derekkan/• Mitt Romney on X: https://x.com/mittromney• Elaine Chao's website: https://www.elainechao.com/• Tony Hsieh: https://en.wikipedia.org/wiki/Tony_Hsieh• Zappos: https://www.zappos.com/• How I Did It: Zappos's CEO on Going to Extremes for Customers: https://hbr.org/2010/07/how-i-did-it-zapposs-ceo-on-going-to-extremes-for-customers• McKinsey & Company: https://www.mckinsey.com/• Bain & Company: https://www.bain.com/• BCG: https://www.bcg.com/• Keith Ferrazzi's website: https://www.keithferrazzi.com/• Deloitte: https://www2.deloitte.com/• Tristan Walker: https://www.linkedin.com/in/tristanwalker/• Foursquare: https://foursquare.com/• Laura Chau on LinkedIn: https://www.linkedin.com/in/laura-chau/• Canaan Partners: https://www.canaan.com/• Andreessen Horowitz: https://a16z.com/• Sequoia Capital: https://www.sequoiacap.com/• Greylock: https://greylock.com/• The Women Who Venture (WoVen) Podcast: https://www.canaan.com/woven/podcasts• Imposter syndrome: https://www.psychologytoday.com/us/basics/imposter-syndrome• Gary Loveman and Harrah's Entertainment: https://www.gsb.stanford.edu/faculty-research/case-studies/gary-loveman-harrahs-entertainment• “If you need help, just ask”: Underestimating compliance with direct requests for help: https://www.gsb.stanford.edu/faculty-research/publications/if-you-need-help-just-ask-underestimating-compliance-direct-requests• Life story of Kathleen Frances Fowler: https://www.forevermissed.com/kathleenfowler/lifestory• Jason Calacanis on LinkedIn: https://www.linkedin.com/in/jasoncalacanis/• Jason Calacanis: A Case Study in Creating Resources: https://www.gsb.stanford.edu/faculty-research/case-studies/jason-calacanis-case-study-creating-resources• You're Invited: The Art and Science of Connection, Trust, and Belonging: https://www.amazon.com/Youre-Invited-Science-Cultivating-Influence/dp/0063030977• View from the Top: https://www.gsb.stanford.edu/experience/learning/guest-speakers/view-top• Omid Kordestani on LinkedIn: https://www.linkedin.com/in/omid-kordestani-46515151/• Netscape: https://en.wikipedia.org/wiki/Netscape•  Esther Wojcicki on LinkedIn:  https://www.linkedin.com/in/estherwojcicki/• Leanne Williams: https://med.stanford.edu/profiles/leanne-williams• Precision Psychiatry: Using Neuroscience Insights to Inform Personally Tailored, Measurement-Based Care: https://www.amazon.com/Precision-Psychiatry-Neuroscience-Personally-Measurement-Based/dp/1615371583• Mark Granovetter on LinkedIn: https://www.linkedin.com/in/mark-granovetter-8161704/• The Strength of Weak Ties: https://snap.stanford.edu/class/cs224w-readings/granovetter73weakties.pdf• Getting a Job: https://www.amazon.com/Getting-Job-Study-Contacts-Careers/dp/0226305813• Acting with Power: https://www.amazon.com/Acting-Power-More-Powerful-Believe/dp/110190397X• Articles by Herminia Ibarra: https://herminiaibarra.com/articles/• Kingdom of the Planet of the Ape: https://www.imdb.com/title/tt11389872/• Jim Collins's website: https://www.jimcollins.com/• Dana Carney on LinkedIn: https://www.linkedin.com/in/danarosecarney/• Baba Shiv: https://www.gsb.stanford.edu/faculty-research/faculty/baba-shiv• Tony Hayward: https://en.wikipedia.org/wiki/Tony_Hayward• Lloyd Blankfein: https://en.wikipedia.org/wiki/Lloyd_Blankfein• Regis McKenna: https://en.wikipedia.org/wiki/Regis_McKenna• Jack Valenti: https://en.wikipedia.org/wiki/Jack_Valenti• Salman Rushdie quote: https://www.pinterest.com/pin/434175220328596286/• How to build deeper, more robust relationships | Carole Robin (Stanford GSB professor, “Touchy Feely”): https://www.lennysnewsletter.com/p/build-robust-relationships-carole-robin• Carole Robin's 15% rule: https://pen-name.notion.site/Carole-Robin-on-Lenny-s-Podcast-dc7159208e4242428f4b11ebc92285eb• Karlie Kloss on Instagram: https://www.instagram.com/karliekloss• Lindsey Graham's website: https://www.lindseygraham.com/• Was Microsoft's Empire Built on Stolen Code? We May Never Know: https://www.wired.com/2012/08/ms-dos-examined-for-thef/• Who's who of Jeffrey Epstein's powerful friends, associates and possible co-conspirators: https://www.cnn.com/2019/08/12/us/jeffrey-epstein-associates-possible-accomplices/index.html• Why Did Martha Stewart Go to Prison? A Look Back at Her 2004 Fraud Case: https://people.com/martha-stewart-fraud-case-prison-sentence-look-back-8550277• Dianne Feinstein: https://www.congress.gov/member/dianne-feinstein/F000062• Richard Blum: https://en.wikipedia.org/wiki/Richard_C._Blum• Athena Care Network: https://www.athenacarenetwork.org• James G. March: https://en.wikipedia.org/wiki/James_G._March• Satya Nadella on LinkedIn: https://www.linkedin.com/in/satyanadella/• Trump Organization fined $1.6 million for tax fraud: https://apnews.com/article/politics-legal-proceedings-new-york-city-donald-trump-manhattan-e2f1d01525dafb64be8738c8b4f32085• Rudy Giuliani: https://en.wikipedia.org/wiki/Rudy_Giuliani• Harvard president resigns amid claims of plagiarism and antisemitism backlash: https://www.theguardian.com/education/2024/jan/02/harvard-president-claudine-gay-resigns• Stanford president resigns after fallout from falsified data in his research: https://www.npr.org/2023/07/19/1188828810/stanford-university-president-resigns• Rudy Crew: https://en.wikipedia.org/wiki/Rudy_Crew—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

If we want to make better decisions, then we need to think more like an artist.Rationality is often seen as the gold standard when it comes to making decisions, but Professor Baba Shiv prompts us to consider: “Is a good decision based on reason? Or is it based on emotion?”Shiv is the Sanwa Bank, Limited, Professor of Marketing at Stanford Graduate School of Business. Throughout his career, he's researched how brain structures related to emotion and motivation affect the choices we make. “Emotions, these instinctual brain-body systems, have a profound influence on our decisions and we aren't aware of it,” he says. Even when we think we're rationally deliberating about a decision, Shiv's research reveals that our conscious minds are often “simply rationalizing what the emotional brain has already decided to do.”In this episode of If/Then: Business, Leadership, Society, Shiv explains why emotion can be just as powerful as rationality in helping guide decisions, and why, if we want to make better decisions, then we need to think more like an artist.Key Takeaways: Emotions drive decision-making: Human decision-making is much less rational than we think. Shiv emphasizes that emotions and instinctual brain-body systems operate at a nonconscious level to shape the choices we make.Decision confidence rooted in emotion: “Decision confidence,” Shiv says, is the conviction that we've made the right choice. That feeling, crucial for commitment to a chosen course of action, is fundamentally rooted in emotion.Balancing rationality and emotion: Both the scientific and artistic minds play into decision-making. While rationality and data-driven approaches have their place, incorporating emotional aspects, akin to thinking like an artist, can lead to more meaningful and confident decisions.More Resources:Baba Shiv is The Sanwa Bank, Limited, Professor of Marketing at Stanford Graduate School of Business.Class Takeaways - The Frinky Science of the Human MindVoices of Stanford GSB faculty, Baba ShivIf/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In January we learned about the Neuroscience of Decision Making, and in this episode, we're taking a closer look at long-term decisions. So... how's that New Year's resolution coming along? Is it feeling like a wishful dream these days? Or maybe you've fallen off the wagon so many times, it seems easier to quit than keep at it? Your brain likes to make sticking to long-term decisions (like resolutions) feel as difficult as it seems... but what if there are ways to "cheat the system" and trick your brain to almost guarantee success in the long run? Give this mini-episode a listen to find some encouragement from your brain to keep going, along with useful suggestions to make it easier to reach your goals. _______________________________________________________ For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠ to learn about our offers!  If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com. We'd love to hear from you. P.S. Like our new cover art? Just as this podcast continues to develop, so has our image. But we think this one may be the keeper! Stay tuned for the full image on our website -- update coming very soon. REFERENCES The Behavioral Neuroscience of Motivation: An Overview of Concepts, Measures, and Translational Applications -- Eleanor H. Simpson and Peter D. Balsam The Cognitive Neuroscience of Human Decision Making: A Review and Conceptual Framework -- Lesley K. Fellows Montreal Neurological Institute The Role of Emotion in Decision Making: A Cognitive Neuroscience Perspective -- Nasir Naqvi, Baba Shiv and Antoine Bechara Decision Neuroscience New Directions in Studies of Judgment and Decision Making Alan G. Sanfey The Ecology of Human Fear: Survival Optimization and the Nervous System -- Dean Mobbs, Cindy C. Hagan, Tim Dalgleish , Brian Silston and Charlotte Prévost Human Orbitofrontal Cortex Signals Decision Outcomes to Sensory Cortex During Behavioral Adaptations -- Bin A. Wang,  Maike Veismann,  Abhishek Banerjee &  Burkhard Pleger Behave by Robert M. Sapolsky

From the everyday to the extraordinary, our decisions shape the course of our lives. So how exactly do the choices we make every day, and the people we come in contact with, change that course? And how can knowing more about our brains lead to better decisions -- ones that we can feel confident in and that match our strengths and values? Tune in as we uncover the secrets to better decision-making by understanding the inner workings of our brains. ______________________________________________________ For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠ to learn about our offers!  If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com. We'd love to hear from you. P.S. Like our new cover art? Just as this podcast continues to develop, so has our image. But we think this one may be the keeper! Stay tuned for the full image on our website -- update coming very soon. REFERENCES The Behavioral Neuroscience of Motivation: An Overview of Concepts, Measures, and Translational Applications -- Eleanor H. Simpson and Peter D. Balsam The Cognitive Neuroscience of Human Decision Making: A Review and Conceptual Framework -- Lesley K. Fellows Montreal Neurological Institute The Role of Emotion in Decision Making: A Cognitive Neuroscience Perspective -- Nasir Naqvi, Baba Shiv and Antoine Bechara Decision Neuroscience New Directions in Studies of Judgment and Decision Making Alan G. Sanfey The Ecology of Human Fear: Survival Optimization and the Nervous System -- Dean Mobbs, Cindy C. Hagan, Tim Dalgleish , Brian Silston and Charlotte Prévost Human Orbitofrontal Cortex Signals Decision Outcomes to Sensory Cortex During Behavioral Adaptations -- Bin A. Wang,  Maike Veismann,  Abhishek Banerjee &  Burkhard Pleger

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Sam Yen, the Chief Innovation Officer for Commercial Banking at JPMorgan Chase, joins us for this episode of The Innovation Engine to discuss Innovation by Design and Scaling Innovation. Sam is responsible for JPMorgan Chase's digital products, platforms, innovation, and product strategy, so there is a massive amount of responsibility that falls under his purview. We kick off the episode by diving into Sam's guiding principles for leading teams and prioritizing work in a financial institution of JPMorgan Chase's scale. He stresses the importance of being customer or client-centered, maintaining effective communication, ensuring a deep understanding of end-to-end experiences in product delivery, and keeping the bigger picture in mind while fostering a culture of quick learning and iteration. Sam shares his insights on the power of design in crafting user experiences that are intuitive, delightful, and even "forgettable" in terms of ease of use. We discuss the challenges and constraints of fostering innovation in a large financial institution and how the constraints by which financial services companies are bound can, perhaps counterintuitively, lead to more focused solutions. We also cover Sam's previous work at SAP and the four phases of scaling innovation in large organizations he uncovered with Janaki Kumar and Baba Shiv. The four phases Sam details on the innovation journey run from the "lonely soldier phase" all the way through to a fully scaled culture of innovation. Episode Highlights Why the role of design includes but also extends well beyond delivering a delightful and intuitive user experience The concept of thinking of risk as a line of boxes that gets increasingly larger over time, and the process of de-risking ideas incrementally as they scale Why innovation requires excelling at both creativity AND execution; you don't get to pick just one Sam shares why the emphasis that's often placed on creative problem solving would be even more productive if it were instead placed on creative problem finding The value of diverse teams in delivering innovative solutions and the difference between constructive tension and destructive tension About Sam Yen Sam Yen is an acclaimed design leader who has had an exceptional career trajectory. Prior to his role as Chief Innovation Officer for Commercial Banking at JPMorgan Chase, he served as Managing Director for SAP Silicon Valley and was SAP's first Chief Design Officer. At SAP, Sam led their Design Thinking practice both internally and for customers. Sam offers a valuable perspective on integrating design principles at the highest levels of corporate decision-making and scaling innovation throughout large organizations. Resources Connect with Sam Yen on LinkedIn Read one of Sam's recent interviews for more on the 4 phases of innovation Learn more about how JPMorgan Chase Commercial Bank is banking the innovation economy Read volume 1 of “Payments Unbound,” a partnership between JPMorgan and Wired on the future of digital cash and more Read volume 2 of “Payments Unbound,” which focuses on the future of commerce   Learn more and get the full show notes at: 3PillarGlobal.com Produced by Nova Media  

Today I am very excited to introduce you to Anant Sood, one of the co-founders of the nudge coach Worxogo. What the heck is a nudge coach you ask? It is, by my own definition, an awesome amalgamation of behavioral science and AI to help people be better managers, improve employee performance, and so much more.  Anant is going to share a lot more about it in the conversation, but just know that when I heard about this I absolutely had to profile it in my new book, What Your Employees Need and Can't Tell You, which is currently on presale to come out October 11, 2022, and to follow that up with this episode. You are going to love this, trust me! Show Notes: [00:41] Today I am very excited to introduce you to Anant Sood, one of the co-founders of the nudge coach Worxogo. [03:54] Anant shares about himself and the really fascinating work he does. For the last 22 years he has largely worked in the area of transformation and organization. [06:05] Before starting Worxogo, one common thing they heard from their customers was that the first 3-6 months after a change things were excellent, but after 6-9 months the change started to taper off. After a chance meeting with Baba Shiv they realized it was not a technology or process problem, but a behavioral problem.  [07:37] Customers wanted to change, but the change didn't stick and it would just go back to the way it was.   [08:28] Melina's new book, What Your Employees Need and Can't Tell You, is currently on presale to come out October 11, 2022. (Hooray!)  [10:37] Worxogo uses AI to customize to each individual in a unique way.  [11:35] There are reasons why we don't follow through on things even when we have the intent and ability to improve.  [14:04] Some people are motivated by competing against themselves and others are motivated by not letting the team down and others are more motivated by beating someone else on the team. Those are all proper ways to motivate people and if you don't know how someone is going to react you can try one but it might not hit them right. What could be very difficult for a manager is quickly discovered by Worxogo. [15:12] Who we perceive ourselves to be is not always what we exhibit as a behavior.  [17:38] The engine assumes that nobody is motivated by the same thing every day.  [20:13] The system allows each person to be themselves and figure out the right way to help you get, reach, achieve, and exceed your goals even if you work differently from others on your team.  [22:17] As a manager, it gives you the situational advantage for every individual on your team.  [25:53] If managers look at the lead indicators and the activities that their team is doing and you build the habit to talk to your team about those, it builds you as a manager as well.  [27:40] Often organizations have a system, but it just isn't being used and the nudge coach is very helpful to make sure the tools start getting used.  [29:38] By nature, if you ask more you will get more.  [30:53] Any team where you have a set process, you have some basic CRM in place, and you are looking to increase productivity a nudge coach will deliver the outcome for you.  [31:34] Case studies and their newsletter can be found on their website.  [32:09] Behavioral science can make an impact and this is the future of work. The ways of working are completely changing and the current tools are not enough.  [34:23] Melina shares her closing thoughts. Do you want to hire Melina to do work with your company? Email melina@thebrainybusiness.com [34:40] A study Melina found in her research said that over 80 percent of people currently in management roles don't have the talent to be a great manager. It also said that 1 in 10 is a natural-born manager, two more can be taught, and the other seven out of 10 are not suited for the job, and using past methods can never be. [37:27] Everyone deserves a great manager. Worxogo can help make that a reality. [39:09] Thank you again to everyone who has subscribed, rated, and left those five-star reviews of the podcast. I appreciate you and please keep them coming. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

Welcome to Grit & Growth's masterclass on crisis management and mindset, featuring Baba Shiv, Stanford Graduate School of Business Professor of Marketing. From mental to physical preparation, Baba provides insights on cultivating an innovative mindset to help you survive and thrive in challenging times.Professor Shiv is an expert in neuroeconomics and decision making. He works with entrepreneurs—from Silicon Valley to emerging markets—on the practice of innovation and how to build a risk-tolerant mindset. Which he believes is especially important in times of crisis.Baba explains that there are two types of mindsets. Type one is a fear of failure or risk-averse mindset. Type two is a fear of missing out on opportunities or risk-tolerant mindset. In times of crisis or stress, it's harder to switch between the two if you haven't prepared.“What the rational brain is good at is simply rational...listing what the emotional brain has already decided to do, which means if you're stuck in a risk-averse mindset, the rational brain will come in and say, these are the reasons why you have to be risk-averse. These are the reasons why you should not innovate, etc. Whereas if you're in a type two mindset, the rational brain will come in and say, here are the reasons why you should take some chances.”And Baba believes that taking chances, especially in times of crisis when your competitors aren't, is how leaders and companies can succeed. Baba has seen firsthand that entrepreneurs from emerging economies are particularly innovative, “they're facing constraints all the time and as a result are more resourceful, not in spite of their situations, but because of them.”Top Six Masterclass Takeaways1. Sleep. Without it, you're more likely to wake up feeling risk-averse...the antithesis to innovation.2. Calm your mind and the rest will follow -- develop a meditation, yoga, or tai chi practice to make your breath and brain more resilient to stress.3. Pay attention to your heart—actually your heart rate variability—so you know if it's a good time to make an important decision.4. Innovation = creativity multiplied by execution divided by constraints. Don't forget to think about your constraints in the design process.5. Focus on building your collaborative advantage (not just competitive advantage) by developing meaningful connections with suppliers, customers, partners, even competitors. You'll make more progress with relationships based on trust than just transactions.6. Instill an innovative mindset throughout your company — survival is going to come from teamwork.Listen to Baba's insights, advice, and strategies for developing an innovative, risk-tolerant mindset and how working together can help leaders and their teams handle and overcome crises.ResourcesLearn more about Professor Baba ShivThinking, Fast and Slow, by Daniel KahnemanStanford SeedSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meet Likitha Maddukuri, CEO and co-founder of Terra Greens, and Baba Shiv, Stanford Graduate School of Business Professor of Marketing, and hear how unprecedented adversity can create incredible opportunity … when you have the right mindset.Running an organic produce business in India could be seen by many as challenging enough, but the pandemic of 2020 had other plans. With a national lockdown, supply chain disruptions, and a limited labor force, Likitha had to quickly figure out how to create a culture that would motivate and inspire her employees to not just survive, but to thrive.Creating a culture of gratitude, constant communication, and showing up for each other were her keys to success. “For the first time I had to sell the business and the vision to my people and make them believe that we will emerge stronger.”Professor Shiv, an expert in neuroeconomics and decision making, discusses how Likitha's innovative mindset made all the difference — approaching challenges with a desire for opportunity rather than a fear of failure. Listen to Likitha's story and Professor Shiv's guidance and get inspired.Resources:Terra Greens: http://www.terragreensorganic.comStanford Seed: http://stanfordseed.co/GritSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us in the Arena with Baba Shiv. He breaks down how to leverage our physiology in order to make better decisions. Embedded in this episode are tiny tweaks we can all make to our daily lives that can profoundly upgrade our well-being.Baba Shiv has done extensive work on the emotional brain, documenting its powerful role in shaping decisions and experiences. His work includes the application of neuroeconomics to the study and practice of innovation and entrepreneurial leadership in companies, from Silicon Valley startups to Fortune 500 companies, as well as countries including India, Malaysia, and New Zealand. His work has been featured in a variety of media outlets including The Tonight Show with Jay Leno, CNN, Economic Times, Fox Business, Financial Times, The New York Times, The Wall Street Journal, NPR, and Radio Lab. Baba Shiv teaches courses at Stanford GSB and the Hasso Plattner Institute of Design at Stanford, including “The Frisky Science of the Mind,” “Scaling Design Thinking Globally,” and “Crafting Interventions for Massive Change.”

Não é incomum, hoje em dia, que smartphones nos ajudem a acompanhar nossos amigos, nos mantenham atualizados com as últimas notícias ou que até mesmo nos possibilitem pagar nossas contas sem sequer precisarmos ir ao banco. Estarmos sempre conectados parece vantajoso, mas quase sempre realizamos multitarefas: fazemos muitas coisas ao mesmo tempo sem percebermos. Somos bombardeados com muita informação o tempo todo, mas raramente dedicamos tempo suficiente digerir essa informação como deveríamos.   Você se identifica com essa situação? Afinal de contas, quando o assunto é finança você tem foco ou se perde no meio de tanta informação? Quando o assunto é dinheiro, tomar a decisão mais acertada até para economizar no dia a dia requer informação, mas só isso não é o suficiente: é preciso saber quais dessas informações realmente importam, e o que fazer com elas.   Mas como decidir com tanta informação? Até agora, nenhuma novidade, se você está conectado, provavelmente já está sofrendo com essa avalanche de informação. Não faz muito tempo e sofríamos do oposto: o problema era a escassez de informações dificultando muito a tomar decisões. Era muito difícil justificar a decisão A ou B, ou contratar esse serviço e não aquele, mas essa situação mudou. Hoje temos informações demais, ao alcance de poucos cliques e a dificuldade passa a ser como trabalhar essa informação.   Parece impossível pensar em como vivemos tantos anos sem internet... É só a internet cair ou o celular ficar sem bateria para nos sentirmos impotentes, sem conseguir fazer nada, certo? Mas se estamos tão conectados, e existe tanta informação, por que as pessoas ainda tomam decisões financeiras inapropriadas? A resposta é muito simples: elas ainda não desenvolveram a capacidade de focar no que realmente interessa. Foco e fonte são fundamentais para tomar decisões financeiras Todos sabemos que existe uma profusão de fontes de baixa credibilidade, então é fundamental selecionar bem quais informações te orientam. É muito importante que aqueles lugares (sejam sites, pessoas ou até mesmo robôs), que são seus provedores de informação, sejam independentes, ou seja, que sejam focados em fazer críticas positivas ou negativas sobre determinado aspecto financeiro, sem querer ficar te empurrando o produto A ou B.   Além disso, é preciso ter foco quando você recebe uma informação e está prestes a tomar uma decisão financeira importante. Essas decisões podem dilapidar seu patrimônio ou aumentá-lo, e por consequência, fazem com que você trabalhe mais ou menos.   Ou seja, decisões financeiras precipitadas tem o poder de sacrificar o seu recurso mais precioso - o seu tempo: se você subtrai os seus recursos financeiros significa que vai ter que esticar mais a sua jornada de trabalho. Se, por outro lado, coloca o dinheiro pra trabalhar pra você, pode ser que consiga se aposentar mais cedo. Por isso é preciso desenvolver a capacidade de entender essas informações, analisá-las com o devido cuidado e focar realmente pra que seu tempo e sua decisão sejam os mais qualificados possível. Se você está perdido no meio de tanta informação que recebe a todo instante, pode ficar tranquilo... Separamos 5 dicas fundamentais que evitarão que a tecnologia e o excesso de informação prejudiquem o seu bolso! 1 - Evite ser multitarefa Realizar mil tarefas ao mesmo tempo diminui muito nossa capacidade de concentração. Uma pesquisa recente desenvolvida por Baba Shiv e Alexander Fedorikhin revela que pedir às pessoas que se lembrem de alguns dados enquanto realizam outras tarefas pode prejudicar no seu poder de tomada de decisão.   Na pesquisa, dois grupos diferentes (mas igualmente de dieta) deveriam escolher entre um pedaço de bolo de chocolate e salada. A um desses grupos foi solicitado que se lembrassem de uma série de números enquanto se decidiam entre o bolo e a salada, e o resultado foi esclarecedor: aquelas pessoas que deveriam guardar os números tornaram-se muito mais propensas a escolher uma fatia de bolo de chocolate do que a salada de frutas.   Mas o que essa informação significa? Basicamente, achamos que conseguimos fazer tudo ao mesmo tempo, mas não percebemos que essa “multitarefagem” prejudica nossa tomada de decisões. É grande a possibilidade de tomar a decisão errada na hora de escolher algum investimento, fazer um empréstimo ou até mesmo escolher um banco digital se estamos com meia dúzia de outros assuntos na cabeça. Somos distraídos o tempo todo com e-mails, textos, alertas, tirando nosso foco e afetando muito nossa produtividade.   Falando nisso, se você está em busca de dicas de lugares para investir seu dinheiro, não deixe de dar uma olhadinha no nosso simulador de investimento. Por lá você descobrirá a melhor opção atualizada segundo seu perfil, considerando quantia e prazo que investirá seu dinheiro. 2 - Escolha a hora certa do dia  Acredite, o horário de tomar uma decisão faz muita diferença. Quando estamos com a mente tranquila, provavelmente a capacidade de analisar, entender e aprofundar assuntos relacionados com finanças está melhor.   Por outro lado, se você concentra na parte da manhã uma série das suas atividades, como levar as crianças na escola, planejar o seu dia, preparar um almoço ou responder seus e-mails que chegaram ontem, provavelmente você vai estar com mil preocupações e vai cair no problema que a primeira dica busca evitar: o da multitarefa.   Se você é uma pessoa mais diurna, mais focada quando acorda, pode ser melhor fazer seu controle financeiro de manhã. Em cinco minutos você pode colocar seus gastos no papel pra controlar melhor o dinheiro no fim do mês. Outras pessoas, porém, podem preferir se planejar financeiramente no final da tarde, quando os problemas do dia já foram resolvidos... O melhor momento pode variar, mas deve ser quando existe facilidade de focar, ou a capacidade intelectual de tomar decisões. Alguns estão mais dispostos no final da manhã, outros na parte da tarde. E você? Qual horário você se sente mais focado e acaba rendendo mais?   3 - Prefira informações mais importantes, e não mais disponíveis Segundo Daniel Kahneman, prêmio nobel de economia e estudioso de economia comportamental (inclusive já falamos dele antes no efeito dotação na valorização do imóvel), concentrar-se nas informações mais disponíveis pode gerar um erro que ele chama de “o que você vê é tudo”. De acordo com o estudioso, temos a tendência de supervalorizar o que vemos à primeira vista. Consequentemente, nos esquecemos de que existem informações que precisam de certa investigação e que podem até ser mais relevantes pra tomada de decisão do que aquelas que estão muito fácil às nossas mãos.   Quando falamos como funciona a fatura do cartão de crédito, vimos que quando se colocou o campo de pagamento mínimo logo no canto superior direito da fatura, muita gente confundiu este valor com o do pagamento total. Como é um valor mais baixo, o volume de pagamentos mínimos e entrada no rotativo do cartão de crédito aumentaram muito.   Por isso, cuidado! Focar só no que está prontamente disponível, seja aquele e-mail com oferta de investimento ou aquela dica que apareceu no pop-up do celular, pode não ser suficiente para tomar a melhor decisão...   Quando o assunto é investimento, é comum que as pessoas foquem muito no curto prazo, por exemplo, quanto determinado fundo rendeu mês passado sendo que essa informação não é suficiente para escolher determinado fundo como seu investimento. Outras informações também são fundamentais para escolher onde investir seu dinheiro, como considerar melhor a composição da carteira daquele fundo, ou seja, onde ele aplica o dinheiro, além da volatilidade desse fundo, ou a chance que ele tem de perder dinheiro, ou mesmo render zero no mês que vem independente do que rendeu no mês passado.   Por isso é tão importante evitar esse viés de a informação mais fácil também é a mais importante. Nesse ponto é preciso voltar na dica anterior, quais são as fontes de informação que você anda consultando? Quem é que te orienta quando você vai tomar uma decisão financeira? Geralmente são essas fontes críveis que conseguirão indicar o que deve ser considerado antes de tomar uma decisão financeira.  4 - Foque na grande figura  Considerar a grande figura é como estarmos tão imersos em uma floresta que só enxergamos a árvore em frente. Nesse caso, só enxergamos o contexto inteiro quando ganhamos distância. Algumas obras de arte, por exemplo, só podem ser vistas completamente de longe…   Focar só no curto prazo costuma ser uma tendência forte na hora de fazer investimentos e planejamentos. Inclusive, as poucas pessoas que se planejam costumam focar no mês presente, no próximo, mas e daqui há cinco anos? Imagine que você queira fazer uma casa gigantesca, porque tem 3 filhos e as crianças precisam de espaço pra brincar. Mas o que acontece daqui há cinco anos? Quando as crianças crescerem e saírem de casa, ficará essa casa enorme pra você e sua esposa ou marido? Imagine o trabalho que será tomar conta disso tudo, quando seria melhor alguma casa menor, ou mais prática...   Ter noção temporal é muito importante para se planejar bem no médio e longo prazo. Nesse casos, é preciso reconhecer o lado bom da tecnologia: aplicativos ou softwares de controle financeiro são muito úteis. Saber o histórico de gastos mapeados é fundamental para compor bem o conjunto da obra financeira possuída.   Por isso é importante ter ferramentas que nos auxiliem no distanciamento do quadro... É preciso ver todo o contexto ou ficaremos sempre presos no curto prazo. A decisão de hoje, a notícia de ontem, já reparou como o jornal está sempre cheio de notícias que exageram no otimismo e no pessimismo? Informações sensacionalistas acabam levando ao chamado efeito manada, muito comum na bolsa de valores, por exemplo, em que ciclos de bolsas são acentuados em função desse "curto prazismo". Provavelmente a realidade não será nem um cenário nem o outro e quando conseguirmos enxergar mais a médio prazo, perceberemos que fomos otimistas ou pessimistas demais.   5 - Fique longe do telefone Uma pesquisa mostra que, em média, verificamos o celular 47 vezes por dia. Pode parecer muito pra uns, pode parecer pouco pra outros, mas às vezes é preciso evitar o uso dos smartphones. É muito comum pessoas deixarem aplicativos de mensagem abertos no computador enquanto trabalham e, infelizmente, certos problemas tem que receber dedicação por uma ou duas horas ininterruptas, ou perdemos muito tempo para retomá-los.   Claro que isso depende de cada pessoa e se essa pessoa consegue ou não manter o foco... Inclusive, pode ser que, no futuro, durante uma reunião, você precise deixar seu telefone em uma estação de carregamento ou com a recepcionista, dessa forma poderia-se receber chamadas urgentes sem interrompem inutilmente a reunião.   E ainda tem mais... É claro que, além desse efeito oculto que a tecnologia causa no nosso bolso, precisamos considerar também o efeito negativo direto que aparelhos tecnológicos, como o celular, causam no bolso: o da troca frequente. Se uma pessoa passar a trocar de celular a cada três anos, ao invés de fazer isso todo ano, e investir o dinheiro que gastaria a mais ( supondo que seja cerca de R$300,00 por mês aplicado a 0,8% ao mês), ao final de 9 anos teria o celular moderno e mais R$36 mil reais na conta. Por isso é preciso ter muito cuidado na hora de decidir como organizar sua vida financeira. Tanto a tecnologia quando as informações que ela traz podem ser ótimas aliadas na nossa vida financeira! Desde que usadas com sabedoria, é claro...

In this episode, we spoke with Aaron Snyder, Director of Special Projects at Lexicon. Lexicon is one of the largest branding companies in the world.  They are responsible for creating some of the most famous household brands including Pentium, Blackberry, Dasani, Embassy Suites and Swiffer.  What we found interesting in our conversation was the tremendous amount of science that goes into the creation of brands. We also spoke about Mad Cow Disease, how tension = attention and even had a fun conversation about our choice of toothpaste. Lastly, we enjoyed some geeky discussion about research from Zakary Tormula and Baba Shiv. 

Martha Debayle y Baba Shiv nos hablan de un curso de una de las universidades más prestigiadas del mundo. ¡No te lo puedes perder!

Martha Debayle y Baba Shiv nos hablan de un curso de una de las universidades más prestigiadas del mundo. ¡No te lo puedes perder!

(May 19, 2012) Baba Shiv explains a study he conducted about decision making and how being or not being in control affects performance, and then discusses how these results apply to patients making choices during medical treatment.

When shouldn't you take a bet? Michael Covel talks about the importance of waiting, and of not doing anything if there's no move. It's not smart to have a trading strategy that says, "I must make a certain amount each day". You must wait, be patient, and have a plan, but not act if there's nothing to do. Trend following puts you in the position to benefit when something big or unexpected happens, and teaches you that when you're put in the right position, you jump on it. Covel talks about the importance of waiting, and how the best strategy to employ is to follow price movement. Covel excerpts a TED talk from Baba Shiv regarding when it's the right move to take the figurative "passenger seat" instead of the "driver's seat". Shiv's example is based on medical decisions, but this extends to every facet of life--especially trading. Baba Shiv reduced it to the simplest factors, and with trading it's a good idea to do the same. In this case, it's price. Reducing yourself to the passenger seat in following price movement is the best move you can make, and Covel explains why. Don't follow the news, don't follow the tweets; follow the price. Covel also discusses an article in the Wall Street Journal from Robert Shiller, talking about a home price rebound. Shiller discusses house prices, whether we're at the bottom, and momentum. Momentum (the tendency for prices to keep moving in the same direction) is caused by "feedback loops" according to Shiller. Covel contends that the article states that we need to make another fake bubble to make everyone happy again. In the article, Shiller also contends that momentum doesn't apply to the stock market, but is exclusive to the housing market. Covel notes that, of course, the same feedback loops and the same momentum does happen in the stock market. While it's great that Shiller makes these observations about momentum, bubbles, and feedback loops, you can't predict these things. You have to have a strategy to take advantage of them when they do happen. Special Offer: receive free DVD delivered to your home or office: www.trendfollowing.com/win.

Baba Shiv focuses on the role that the brain plays in the decision making process that is so fundamental to our existence. He looks at how emotion is interpreted by the brain and ultimately affects the final decision making process. (October 21, 2011)

Baba Shiv delves into the surprising workings of the brain during his lecture. "Frinky", a combination of "freaky" and "funky" was an apt descriptor for the mental experiments he describes. (July 11, 2009)

Baba Shiv delves into the surprising workings of the brain during his lecture. "Frinky", a combination of "freaky" and "funky" was an apt descriptor for the mental experiments he describes. (July 11, 2009)

Baba Shiv, Professor of Marketing at Stanford Graduate School of Business, gives his tips on keeping your emotions in check during a downturn. A specialist in 'decision neuroscience', he warns managers to avoid too much negative television and says use dating strategies to make decisions quickly. See acast.com/privacy for privacy and opt-out information.