Podcasts about Sheena Iyengar

Tune in to hear:What is facticity and how can we turn these “limitations” into strengths?What are some historical examples of people who used their limitations to do, or create, something remarkable?What is Sheena Iyengar's “jam study” and what are its implications for decision making and behavioral science?Why are constraints such an important element of creativity?LinksThe Soul of WealthOrion's Market Volatility PortalConnect with UsMeet Dr. Daniel CrosbyCheck Out All of Orion's PodcastsPower Your Growth with OrionCompliance Code:

在快速變動且充滿不確定性的商業環境中，許多過去的工作方法顯然已經不適用；如何掌握破框思維的技術，為企業提出創新而有效的解決方案，正逐漸成為企業主管們最核心的競爭力。 這集節目的來賓是玉山金控董事長黃男州先生，他將與我們一同探討管理學大師希娜艾恩嘉（Sheena Iyengar）提出的破框思維六步驟，並分享玉山金控具體實踐「破框思維」的精彩過程！ 主持人：吳韻儀 來賓：玉山金控暨玉山銀行董事長 黃男州 製作團隊：張雅媛、劉駿逸 ＊告別僵化思維，擁抱破框的力量！ 報名《國際大師論壇》，與大師面對面：https://bit.ly/4cNUs5B ＊預約加入天下官方line，了解更多《兩千大調查》：https://maac.io/3xSoE ＊推薦好書《破框思維的技術》：https://bit.ly/43ljgij ＊領取書摘：https://bit.ly/3ZL0mxk ＊意見信箱：bill@cw.com.tw -- Hosting provided by SoundOn

The quirky little grocery chain with California roots and German ownership has a lot to teach all of us about choice architecture, efficiency, frugality, collaboration, and team spirit. SOURCES:Kirk DesErmia, facilities manager in Seward, Alaska.Mark Gardiner, journalist and author.Sheena Iyengar, professor of business at Columbia Business School.Michael Roberto, professor of management at Bryant University. RESOURCES:“Trader Joe's,” David Ager and Michael Roberto (Harvard Business School Case, 2014).“What Brands Are Actually Behind Trader Joe's Snacks?,” Vince Dixon (Eater, 2017).Build a Brand Like Trader Joe's by Mark Gardiner (2012).“When Choice is Demotivating: Can One Desire Too Much of a Good Thing?,” Sheena Iyengar and Mark Lepper (Journal of Personality and Social Psychology, 2000).Unlocking Creativity, by Michael Roberto (2019). EXTRAS:“How Can This Possibly Be True?,” by Freakonomics Radio (2016).“How to Save $1 Billion Without Even Trying,” by Freakonomics Radio (2016).

In this episode of Decoding Innovation, Sheena Iyengar, author and professor, discusses the significance of making meaningful choices in a world of possibilities. Our choices shape everything from daily routines to long-term aspirations. They impact not only individual outcomes, but also the broader societal landscape. As we navigate a world brimming with choices, understanding the dynamics of choice is essential for personal growth and societal progress. Sheena Iyengar, a professor and author, brings a unique perspective to the study of choice. As a blind daughter of Indian immigrants, Sheena's bicultural upbringing exposed her to contrasting narratives of choice. Her award-winning research has shed light on how different cultures perceive choice and its role in civilization. Sheena's work emphasizes that while choice is innate to our desire for freedom, the ability to choose effectively is a learned skill. The episode delves into the transformative power of choice, and explores the concept of "Think Bigger," a methodology based on neuro and cognitive science that empowers individuals to create meaningful choices. It also introduces the generative AI (GenAI) tool designed by Sheena and her team to assist in the decision-making process, making the art of choosing more accessible and intuitive.  Key takeaways: •    Choice distinguishes us from other species and helps us improve our lives and shape a better world. •    The abundance of choices may initially attract people, but it often leads to frustration, anxiety and decision avoidance. •    Exploring solutions from different sectors and historical contexts enhances the decision-making process. This out-of-the-box approach can help build innovative solutions. The Decoding Innovation podcast series is a limited production of the EY-Nottingham Spirk Innovation Hub, based in Cleveland, Ohio. For more information, visit our website at https://ey.com/decodinginnovation. If you enjoyed this podcast, please subscribe, leave a review wherever you get your podcasts and be sure to spread the word!

It's happened to all of us: We're in the shower, or on a walk, and boom — a big idea or a brilliant solution appears out of nowhere. These sorts of insights often seem to arise without explanation. But researchers increasingly find there is a science to cultivating creativity. This week, social psychologist Sheena Iyengar shares research and case studies of innovation, and discusses what these examples tell us about the alchemy of creative breakthroughs. Looking for a last-minute holiday gift for a fellow fan of Hidden Brain? Consider giving them a gift subscription to Hidden Brain+! 

ABOUT TARA HAASE HIEMINGA:LINKEDIN PROFILE:  https://www.linkedin.com/in/tara-haase-hieminga-48124621/TARA'S BIO:Tara Haase Hieminga is the Elevated Shopper Experience Global Lead at Mondelez International. With more than 12 years at Mondelez he has previously held roles such as Senior Manager Shopper Marketing & In-Store Merchandising, Sr. Manager Design & Digital Engagement. Prior to Mondelez, Tara was at Kraft Food Group as the Design Strategy Leader and before that, she worked for Mars as the Brand Manager, Candy and In-Store Marketing Manager for Snackfoods.SHOW INTRO:Welcome to the NXTLVL Experience Design podcast.EPISODE 72… and my conversation with Tara Haase Hieminga. On the podacast our dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human's influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.    The NXTLVL Experience Design podcast is presented by VMSD Magazine part of the Smartwork Media family of brands.VMSD brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgTara Haase Hiemanga who is the Global Lead for Elevated Shopper Experiences at Mondelez.She is using an understanding of neuroscience to enhance customer experiences across a number of the Mondelez brands. What brands are those, well there is a pretty big list but let me just say a few of my favorites – OREO, Toblerone, Cadbury, Wheat Thins and I could go on…We'll get to all of that in a moment but first though, a few thoughts…                 *                                  *                                  *Back around 2008, 9 and 10 my wife was studying interpersonal neurobiology with Dr. Dan Siegel. I used to come downstairs and listen to her and all the videos she was watching and various conversations she was having and I was often saying ‘wow that really replies to the work that I'm doing in trying to create retail stores.'As I listened it became clearer and clearer to me that I could perhaps rely on the lessons of understanding neuroscience as being the core driver to customer experience rather than simply thinking of it in terms of psychology, demographics and culture.What fascinated me then and still continues today is the idea that – there was something beyond simple psychology that we would be able to use to design better stores something that would relate to almost all humans in terms of how they understood environments specifically how they would look through product assortments, identify key item presentations, understand graphics, and how color, pattern and texture would all come together to either hinder or help decision making in the shopping aisle.Interestingly, back in the day, it took me a little while to get into architecture. I'd had a great time in junior college but my grades weren't great so I ended up enrolling in a Bachelor of Science in psychology which I was fascinated in anyway because I wanted to understand human dynamics but, I also had a sense that there was something deeply rooted and not just how buildings looked from the design point of view and but how they made people feel from an embodied / sensory point of view. And so, when I finally got into architecture a lot of my thinking about design was about how these places that we were creating would have qualities about them that would make people feel a certain way.I sometimes used to say that I didn't care whether you loved it or hated it (of course I hoped you loved it) but I wanted to make sure that you felt something as you were experiencing some place. And that later in my retail design career that you were satisfied with the experiences as well as the things that you bought in the store.In 2012 I did a presentation at global shop that was ostensibly about emotions and how we had to begin to understand that creating stores was about building emotional relationships and long term connections and then the awareness of how empathy played into this equation.This single presentation was a turning point in my career because someone came up to me at the end of it and said “…that idea should be a book.”And so, taking that as a sign…I was on my way to immersing myself for the next couple of years in writing “Retail (r)Evolution: why creating right brain stores will shape the future of shopping in the digitally driven world. “In the book I really dug into the nature of shopping as a cultural phenomena; it's power across the ages to tie together ideas and commerce the growth of shopping places around the world from the intersections of silk trade routes to the mega malls of North America and I also dug into brain science. In fact over a third of the book deals with understanding functional areas of the brain and how if we we're able to appreciate more how our gift in perception through our body was directly tied to our emotional connections and long term memory could be used - that all shoppers and retailers would be better off.I tried to explain it this way: imagine you're in your car - what I'd like you to do is write down 5 things that make the engine of your car run now if you're actually in your car while listening to this, do not start to write down these five things but hold them in your head as an idea what are the five things that make your car engine run? OK got 5 of them?Now, I want you to think about your brain and think of five things that make you run - through your engine - in other words your brain. The strange thing is and I've done this at multiple presentations around the world people are more apt to be able to describe 5 things that make the engine of their car run where they might spend 2 hours a day in rather than being able to identify more than two things that make themselves run ( the functional areas of their brain) that they spend 24hrs a day in.I also put forward the following proposition:- if we understood that all of our behaviors, thoughts and feelings are run by our brain-body connection, how is it possible that we could be designing stores and not have any clue about the very thing that is so influential in making decisions in the shopping aisle and our willingness to maintain relationships with the brands we love?So, it became a little bit of a career mission to bring the understanding of neuroscience to the retail design masses hoping that they would understand the power of the brain-body and design and creating effective selling spaces.Now, the other influence here was the emergence of digital technologies and how that was fundamentally changing the way our brains were being wired. With the idea that the more you use a functional area of your brain the more you maintain its wiring between neurons and the less used something is the more though the brain goes on a wonderful topiary garden creating extravaganza trimming away neural pathways that are not being used. This whole subject is referred to as “synaptic pruning” and fits together neatly with an idea around “neuroplasticity” - how your brain changes over time in relation to the things that you're exposed to in the patterns of behavior you engage in.So my premise then was: - if you are increasingly not using certain areas of your brain related to the exercise of empathy in face to face embodied interactions with other people like we continually do by communicating through our digital devices, what does that mean for the pathways for empathy in our brains and how we communicate with others?If stores were about empathic engagement, we might have a significant challenge ahead of us. In other words, if we are communicating less and less in embodied, face-to-face ways, what happens to the neural pathways built for empathic connection if we are using them less? Does synaptic pruning play a role here eventually diminishing our ability to engage in empathic extension?This became particularly interesting when you began to look at an entire cohort of emerging customers whose lives were very much directed by their interaction through social media that works and the digital devices they held in their hands. That is the subject of a bigger and equally interesting conversation which I'll save for another podcast but for now let's continue to focus on trying to understand what actually motivates people in the shopping aisle there have been fantastic studies that I came across the work of Baba Shiv and how decision making was made in the shopping aisle in relation to the potential for customers cognitive overload how they decided to choose one thing or another or the work of Sheena Iyengar who did a famous study of jams and the idea that a huge selection did not infact increase more purchases and satisfaction in the products chosen.There are now a heft of studies that are available that continue to reinforce the fact that people's behavior in the shopping aisle is not fully conscious. Much of it happens below the conscious awareness radar.We are driven by our emotions and our collective history of hundreds of thousands of years of human evolution that gear our brains, regardless of culture, religious or sexual orientation political affiliation or where you live in the world, that we all to some degree are reacting from the same baseline of brain activity in the brain's functional areas that we all have.Over the past 10 years there have been a number of organizations that have emerged focusing on the relationship between neuroscience and the built environment.The ANFA - the Academy of Neuroscience for Architecture would be one of them.Another would be the Neuromarketing Science and Business Association whose conferences around the world bring together neuroscientists, designers, architects, retailers and brands to talk about the influence that neuroscience could play in creating more effective shopping places.So, I am a huge advocate for trying to understand how we work and the neural mechanisms that influence our behavior beyond our psychology. The whole idea here is that if we knew a little bit more about how your brain worked, you might likely not do some of the things you do as an architect or designer creating retail or brand experience places thinking it matters when in fact it's completely off of the awareness radar and probably has little influence on how people react while in stores.And so we come now to my interview with Tara Haase Hiemanga who is the Global Lead for Elevated Shopper Experiences at Mondelez.So… when I say Mondelez you may not know the parent brand but I'm quite sure that you know some, if not all, of these brands and products that might be in your diet every single week.The Mondelez brands include: Cadbury chocolate and Dairy Milk, Chips Ahoy cookies, Clorets, Halls, the famous Oreo cookie, Philadelphia cream cheese, Ritz crackers, Tang apparently the drink that the astronauts used to have back in the day, Wheat Thins and Toblerone.Do you know some of those brands? Yeah I thought you probably did. Last spring I was attending the SHOP Marketplace event and onto the stage comes Tara Haase Hieminga and a consultant from the company Sellcheck.They proceeded to talk about how they were using neuroscience to enhance shopper experiences across their assortment of products. Now if you've ever walked down the snack aisle at your local grocery store, I am quite sure that you are familiar with the sea of merchandise that exists there.Hundreds of brands all selling within the same category and the question is how does a brand stand out or how do you as a consumer, if you don't already know your brand that you want to buy, decide to buy anything?If you follow the neuroscience, it can be quite a challenge for the brain to unpack most of what's in that shopping aisle. On the other hand, if you consider neuroscience you can begin to understand how people make decisions about what they want to buy and be able to do things in terms of your packaging, your product positioning, shelf graphics, the language you use on your packaging to enhance the likelihood that customers will give you deeper consideration and maybe buy more than they anticipated.And that's exactly what Tara, Sellcheck and Mondelez is doing across their portfolio brands. They have begun to see the incredible impact of implementing neuroscience principles to the design of their packaging, point of purchase presentations and shelf displays so that the customers that they have, or ones they hope to acquire, will be attracted to their product, understand the messaging and end up with more than one bag of snacks in their shopping cart.I wish that Tara and I would have had hours to discuss the intricacies of neuroscience and shopping behavior and how it relates to the design of products and in store presentations.This is a subject that I believe all of us should have intimate knowledge.Since I have never met a retailer who wanted to have a bad experience for their customers, I would suggest that implementing a deep understanding of our innate neurobiological hardware is critical.             *                         *                         *ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites:  https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com.  The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

In this episode of the Gleeful Talk Show, we delve into the profound impact of choices on our lives. We explore about the challenges of making decisions, drawing on research from experts like Dr. Sheena Iyengar, Dr. Daniel Kahneman, and Professor Barry Schwartz. We explore how both minor and major decisions shape our futures, the psychology behind decision-making, and practical tips for making better choices. Join us as we uncover the freedom and responsibility that comes with the power to choose and how to navigate decision-making to lead a more fulfilling life. 00:00 Introduction and Welcome Back 01:22 The Power of Making Choices 03:27 Expert Insights on Decision Making 06:04 Psychology Behind Decision Making 10:36 Freedom and Responsibility of Choice 15:58 Practical Tips for Better Decision Making 20:37 Embracing the Journey of Making Choices 21:59 Conclusion oin the zesty community on: Instagram: www.instagram.com/gleefultalkshow Facebook: www.fb.com/gleefultalkshow Visit us: https://linktr.ee/gleefultalkshow Youtube: https://www.youtube.com/channel/UCAq4xOTu7iiaRfPT3t1Nl0Q Spotify: https://open.spotify.com/show/6MnHTrpdnYo7jEfbgI6blj?si=fa0ebdda5c3d4721 Apple: https://podcasts.apple.com/au/podcast/gleeful-talk-show/id1698115163 Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9QeVlzVkxPVA?sa=X&ved=2ahUKEwjh7bKR-8KBAxWkcWwGHdTCAsEQ9sEGegQIARAC Ways to support Gleeful Talkshow: Share to your friends Share on social media Leave a rating on podcasting platforms and Facebook page Buy Glee a cup of coffee or two! https://www.paypal.com/donate/?hosted_button_id=ANQENUPWKT9JS https://www.buymeacoffee.com/gleefultalkshow

Please share your thoughts, feedback, and questions. I would love to hear from you.In episode 42 of the Better Relationships Podcast, Dr. Dar Hawks, the relationship healer, explores the profound impact of relationship needs on every aspect of your life. From the moment you wake up, your decisions influence your mindset, behavior, and interactions with your partner. Dr. Dar delves into the concept of decision fatigue, explaining how the multitude of daily choices can lead to stress and tension in relationships.Dr. Dar emphasizes the importance of understanding why making decisions matters in a relationship and offers insights into how to make the best choices for yourself and your loved ones. She shares valuable perspectives from Sheena Iyengar's book, "The Art of Choosing," and discusses the psychological benefits of having control over your options.Moreover, Dr. Dar introduces the five primary relationship needs—love and belonging, freedom, fun, safety, and power—highlighting how these needs play a crucial role in decision-making and relationship satisfaction. She provides practical tips on how couples can honor and balance these needs to foster a healthy and fulfilling relationship.Ready to take your relationship decision-making to the next level? Dr. Dar invites you to take her Primary Relationship Needs Quiz to discover your primary, secondary, and shadow needs. This episode is packed with actionable advice to help you navigate the complexities of choices in your relationship and empower you to make decisions that align with your core needs. Support the Show.Free Relationship Quizzes for you to better understand yourself, your partner, and your relationship Discover your own primary and secondary Sovereign Relationship Needs? https://needs.drdarhawks.com Are you ready for a healthy relationship? https://ready.drdarhawks.com Knowing how to make your relationship the best it can be - https://couplesquiz.drdarhawks.com Book a coaching session: https://huddle.drdarhawks.com Follow me:LinkedIn https://linkedin.com/in/drdarhawksFacebook https://facebook.com/drdarhawks1Pinterest https://pinterest.com/drdarhawksInstagram https://instagram.com/dr.dar.hawks

Prof. Joel Pearson (Neuroscientist; AI and intuition expert) developed the first scientific test to measure intuition, dragging it out of the woo-woo realm and into a cognitive framework. He's now written The Intuition Toolkit: The New Science of Knowing What without Knowing Why to show us how and when to use this mysterious superpower in our lives (not while rock-climbing on a date, not at a casino!).Joel is the founder and Director of Future Minds Lab which applies neuroscience findings to art, AI, media, advertising and various philosophical quandaries. He's also a National Health and Medical Research Council fellow and Professor of Cognitive Neuroscience at the University of New South Wales, Australia.In this chat we cover when and how to use intuition, why intuition is hijacked by anxiety and depression, whether AI will ever be able to have intuition, aphantasia and a bunch of deep, wide questions about what it means to be human, including the Hard Problem of Consciousness. Mostly, Joel is a great conversationalist, someone you'd want to sit next to at a dinner party.SHOW NOTESGet Joel's book The Intuition Toolkit: The New Science of Knowing What without Knowing WhyFollow Joel on his Future Minds Lab Substack You might also like to listen to my WILD chat with Sheena Iyengar, the scientist who first ran those “paradox of choice” studiesAnd with George Paxinos, regarded as the world's leading brain expert on whether our brains are “good” enough to save the planetI mention the book Klara and the Sun by Kazuo IshiguroIf you need to know a bit more about me… head to my "about" pageFor more such conversations subscribe to my Substack newsletter, it's where I interact the most!Get your copy of my book, This One Wild and Precious LifeLet's connect on Instagram and WeAre8 Hosted on Acast. See acast.com/privacy for more information.

We speak with Sheena Iyengar, an expert in the science of choice. Iyengar provides practical steps for generating big ideas by drawing from recent advances in neuro- and cognitive sciences. She upends the myth that only a select few can come up with revolutionary ideas and offers an evidence-backed method for anyone looking to innovate and solve complex problems. Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast. Hosted on Acast. See acast.com/privacy for more information.

This week's question comes from long-time reader, frequent and generous commenter Kei Ikeda, but it's one I've been asked a few times - What goes into producing Wild? My short answer would be: a lot of swirling self-doubt, over-analysis, faking-till-making and ad hoc recording set-ups. Here, I chat (on a cold Paris afternoon) about my recording equipment, how I contact guests, how the costs stack up, how the brand advertising and sponsorship works and more.I flagged a few previous episodes you might want to catch up on with Sheena Iyengar and Sister Helen Prejean.In 15 minutes (OK, 20 minutes) I don't cover everything, so I invite you to ask me anything I missed in the comment section over on Substack. Also, I'll start a thread on Sunday (again, over at Substack), as suggested by a bunch of you, where we can maybe thrash out a few ways to keep Wild going together. See you there.If you need to know a bit more about me… head to my "about" pageFor more such conversations subscribe to my Substack newsletter, it's where I interact the most!Get your copy of my book, This One Wild and Precious LifeLet's connect on Instagram Hosted on Acast. See acast.com/privacy for more information.

In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the more sales.This made sense to almost everyone, except today's guest. See, today's guest, the world leading expert on choice told Proctor and Gamble, the company behind Head and Shoulders, to reduce the number of variations from 26 to 15.  And when they did, sales increased by 10%. Find out why on today's episode of Nudge, featuring the brilliant Sheena Iyengar.  Sheena's book Think Better: https://tinyurl.com/55atv59w Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Is more choice always better? Join us in conversation with Dr. Sheena Iyengar, a professor at Columbia Business School and an expert on choice, as we examine the complexities of choice overload, and discover why having less can sometimes lead to more. We'll explore the intricate psychology of decision-making, from understanding the reasons behind why we procrastinate making important choices to uncovering why we struggle to handle more than seven options when making a decision. In this episode, we'll also take a look at a powerful strategy that effectively reduces gender bias in hiring, and how our cultural backgrounds significantly influence our approach to decision-making. Dr. Iyengar also reveals her six-step process for fostering innovation, demonstrating that we don't always have to wait for the perfect option to arise – we can actively shape the options we desire. Finally, we'll discuss the pitfalls of brainstorming and uncover the surprising truth about the usefulness of those 'brilliant' thoughts that come to us in the shower. 

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Sheena Iyengar author of "Think Bigger" by The Best Business Minds

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Coming up with good ideas is hard. But it's not because we're not creative or smart enough. It's likely we just haven't learned how. Fortunately, Sheena Iyengar, Professor at Columbia Business School, has written a playbook that answers the question, how can I get my best ideas? It's her latest book, Think Bigger: How to Innovate. Sheena's approach leads us, step by step, from generating ideas to assessing which ones are innovative enough to act on. It's a method informed not only by others' successes but the science behind them. It's a book you'll return to again and again. Episode Links Sheena Iyengar Wants Us to Understand How Humans Come Up with Big Ideas Does Brainstorming Actually Generate Great Ideas? If There are No New Ideas, How Do We Keep Innovating? Antonio Canova The Team Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here. Support the Podcast If you like the show, please rate and review it on iTunes or wherever you subscribe, and tell a friend or family member about the show. Subscribe Click here and then scroll down to see a sample of sites where you can subscribe.

Our conversation with Sheena Iyengar is a lesson in creativity and power. Sheena is an author, professor and “expert on choice and decision-making.” Her book "Think Bigger: How to innovate" has just been released, after her breakthrough award-winner "The Art of Choosing". Today she speaks with Eric about how to maximize your potential, the importance of finding out what happens when others see your ideas, and why all innovation starts with having a problem. Sheena also explains that the real “power of choice” came less from her ability to pick and find, and more from her ability to create new choices…and the ability to create comes from our ability to imagine plus our ability to pick and find. The real power of choice, according to her, is in our ability to invent. For more on that, check out Sheena's episode of Politely Pushy.

Welcome to FOMO Sapiens, the podcast about entrepreneurial thinkers who don't just follow the crowd, but instead take their own path to success in business and in life. In this episode, Patrick is joined by Sheena Iyengar, a professor at Columbia Business School and bestselling author of "The Art of Choosing." Iyengar discusses her latest book, "Think Bigger: How to Innovate” which shares insights and advice from successful entrepreneurs on how to overcome challenges and build thriving businesses. Iyengar shares stories and examples from the entrepreneurs featured in her book, highlighting their strategies for success and the lessons they learned along the way. She emphasizes the importance of thinking creatively and taking calculated risks, as well as the value of resilience and adaptability in the face of failure. Throughout the conversation, Iyengar and McGinnis discuss the role of decision-making in entrepreneurship, and how entrepreneurs can balance intuition and data to make informed choices. Iyengar also shares her own experiences as an entrepreneur and offers practical advice for those looking to start or grow a business. This episode provides valuable insights and inspiration for entrepreneurs at all stages of their journey. Listeners will come away with a deeper understanding of the strategies and mindset needed to succeed in today's competitive business landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Laura interviews Sheena Iyengar, a Columbia Business School professor and author. Sheena was is the daughter of Indian immigrants and started losing her sight at 9 years old, becoming completely blind by 16.She has built a remarkable career writing and innovating while growing her family, and she discusses her unique path with Laura as well as what inspired her latest release, Think Bigger: How to Innovate.Episode Sponsors:Zocdoc: Visit Zocdoc.com/BESTOF and download the Zocdoc app for FREE to find and book a top-rated doctor today.Plan to Eat: A powerful tool to get your recipes to work for you! Best of Both Worlds listeners can get a 25% discount on a yearly subscription to Plan to Eat. This is an exclusive offer for this podcast! Sign up for your free trial at plantoeat.com/bestofKiwiCo: Redefine learning with play with with KiwiCo! Get 50% off your first month plus FREE shipping on ANY crate line at kiwico.com/BESTOF Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Laura interviews Sheena Iyengar, a Columbia Business School professor and author. Sheena was is the daughter of Indian immigrants and started losing her sight at 9 years old, becoming completely blind by 16. She has built a remarkable career writing and innovating while growing her family, and she discusses her unique path with Laura as well as what inspired her latest release, Think Bigger: How to Innovate. Episode Sponsors: Zocdoc: Visit Zocdoc.com/BESTOF and download the Zocdoc app for FREE to find and book a top-rated doctor today. Plan to Eat: A powerful tool to get your recipes to work for you! Best of Both Worlds listeners can get a 25% discount on a yearly subscription to Plan to Eat. This is an exclusive offer for this podcast! Sign up for your free trial at plantoeat.com/bestof KiwiCo: Redefine learning with play with with KiwiCo! Get 50% off your first month plus FREE shipping on ANY crate line at kiwico.com/BESTOF Learn more about your ad choices. Visit megaphone.fm/adchoices

Show notes: https://designbetterpodcast.com/p/sheena-iyengar-choose-to-think-bigger We may not think about it all that often, but the choices that we make often end up defining who we become. Dr. Sheena Iyengar, the S.T. Lee Professor of Business at the Columbia Business School, makes the psychology of choice and decision-making the focus of much of her research. She wrote a best-selling book called The Art of Choosing, and just published a new book called Think Bigger. We talk about Sheena's new book, and dive into why decision-making has become a focus of her career. We also have a lively discussion about design thinking and its shortcomings, and talk about some of the myths associated with innovation. Join our Substack to get access to episodes a week early, post-show discussions, and other bonus content: https://thecuriositydepartment.substack.com/ Bio Sheena S. Iyengar is the S.T. Lee Professor of Business at the Columbia Business School. She graduated with a B.S. in Economics from the Wharton School of the University of Pennsylvania and received her Ph.D. in Social Psychology from Stanford University. Dr. Iyengar's research focuses on the psychology of choice and decision-making, addressing how humans face challenges in a world where they are inundated with options. She has also tackled issues in the business world through the lenses of network analysis and diversity-inspired ideation. She studies the processes used by both groups and individuals in making choices to see how we can improve on innovation, problem-solving, and leveraging business relationships. Dr. Iyengar currently sits on the board of the Asian University for Women and is looking to expand her work on further board opportunities. She is also a member of the Ashinaga Kenjin-Tatsujin International Advisory Council. She is a blind, first-generation Indian-American who lives in New York City. *** This episode is brought to you by: Fable: Build inclusive products: https://makeitfable.com/designbetter/ Freehand by InVision: The intelligent whiteboard that's half the price of Miro and Mural: https://freehandapp.com/ Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds: https://methodicalcoffee.com/ (use code "designbetter" for 10% off of your order). Help us make the show even better by taking a short survey: www.dbtr.co/survey If you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com

Are you a creative person? According to Sheena Iyengar, the answer is YES - everyone is. Sheena's work is devoted to showing that creativity is not magic. It's a process, and it can benefit from a solid framework. But Sheena doesn't turn to brainstorming or design thinking for this. She believes those processes need revising. And so she's created an alternative framework for innovation. In this conversation with Jessi, she shares that framework and her inspiration for her new book, THINK BIGGER. Follow Sheena Iyengar on LinkedIn and check out her new book, Think Bigger.  Follow Jessi Hempel on LinkedIn and order her debut memoir.  Join the Hello Monday community: Subscribe to the Hello Monday newsletter, and join us on the LinkedIn News page for Hello Monday Office Hours, Wednesdays at 3p ET.  Join our new LinkedIn group for Hello Monday listeners and continue this week's conversation here: https://lnkd.in/hellomondaygroup

Sheena Iyengar reveals the secret to how the world's best thinkers come up with their biggest ideas–and how you can do it too. — YOU'LL LEARN — 1) How the world's best ideas come to be 2) How to identify what the actual problem is 3) Where emotions fit into the creative process Subscribe or visit AwesomeAtYourJob.com/ep862 for clickable versions of the links below. — ABOUT SHEENA — Sheena S. Iyengar is the S.T. Lee Professor of Business at the Columbia Business School. She is one of the world's experts on choice and innovation.In 2010, her book, The Art of Choosing, was ranked by the Financial Times, McKinsey, and Amazon as one of the Best Business Books of the Year. Her recorded TED Talks have received a collective 7 million views and she regularly appears in top tier media such as The Wall Street Journal, The Financial Times, The New Yorker, The Economist, Bloomberg Businessweek, CNBC, CNN, BBC, and NPR.She regularly appears on the Thinkers50 list of the Most Influential Business Thinkers. In 2012, she was recognized by Poets and Quants as one of the Best Business School Professors for her work merging academia with practice.Iyengar holds a dual degree from the University of Pennsylvania, with a BS in Economics from the Wharton School and a BA in psychology from the College of Arts and Sciences. She received her PhD from Stanford University.In her personal life, as a blind woman, Iyengar intuitively used Think Bigger to find her calling and strives to inspire others to do the same.• Book: Think Bigger: How to Innovate• LinkedIn: Sheena Iyengar• Website: Columbia Business School— RESOURCES MENTIONED IN THE SHOW — • Book: Self-Reliance by Ralph Waldo Emerson• Book: The Prophet (A Borzoi Book) by Kahlil Gibran— THANK YOU SPONSORS! — • AutomateYourBusywork.com. Check out the book that helps you Automate Your Busywork. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining me for this episode is known as a world expert on choice and decision-making, Sheena Iyengar. She is here with us today to share her recently released book entitled Think Bigger: How to Innovate.

This week on DisrupTV, we interviewed Pat Calhoun, CEO of Espressive, Eduarda Camacho, Senior Vice President, Customer Success and Chief Customer Officer at BMC and Sheena Iyengar, author of THINK BIGGER: How to Innovate. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

We speak with Sheena Iyengar, an expert in the science of choice. Iyengar provides practical steps for generating big ideas by drawing from recent advances in neuro- and cognitive sciences. She upends the myth that only a select few can come up with revolutionary ideas and offers an evidence-backed method for anyone looking to innovate and solve complex problems. Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast. Hosted on Acast. See acast.com/privacy for more information.

In her book Think Bigger: How to Innovate, Sheena Iyengar dispels the notion that the best way of coming up with a good idea is to have a group brainstorm or to rely on the unpredictable intuitions of special gifted individuals.Iyengar is the S. T. Lee Professor of Business at Columbia Business School and an expert on decision-making and choice. Drawing on advances in brain science, she argues that creativity is not mysterious, but is instead quite similar to analytical thinking.Together with Martin Reeves, Chairman of BCG Henderson Institute, Iyengar discusses her six-step methodology to help people unlock their ability to create useful new ideas, illustrating this with many examples from business.Key topics discussed:00:58 | What neuroscience says about innovation07:43 | A six-step method for ideation19:22 | Limitations of the method24:21 | The role of groups and technology28:51 | Implementing the method at your companyAbout the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Group's think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

EPISODE 1426: In this KEEN ON show, Andrew talks to the author of THINK BIGGER, Sheena Iyengar, about the six steps that will enable all of us to innovate Sheena S. Iyengar is a world expert on choice and decision-making. Her book The Art of Choosing received the Financial Times and Goldman Sachs Business Book of the Year 2010 award, and was ranked #3 on the Amazon.com Best Business and Investing Books of 2010. Her research is regularly cited in the New York Times, Wall Street Journal, and The Economist as well as in popular books, such as Malcolm Gladwell's Blink and Aziz Ansari's Modern Romance. Dr. Iyengar has also appeared on television, including the Today Show, the Daily Show, and Fareed Zakaria's GPS on CNN. Her TED Talks have collectively received almost four million views and her research continues to inform markets, businesses, and individuals around the world. Dr. Iyengar is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School. Growing up in New York City as a blind Indian American and the daughter of immigrants, she began to look at the choices she and others had, and how to get the most from choice. She first started researching choice as an undergrad at the Wharton School of the University of Pennsylvania where she graduated with a B.S. in Economics. She received her Ph.D. in Social Psychology from Stanford University where her dissertation, “Choice and its Discontents,” received the Best Dissertation Award. Dr. Iyengar received the Presidential Early Career Award in 2002, and in 2011 and 2019, she was named a member of the Thinkers50, a global ranking of the top 50 management thinkers. She won the Dean's Award for Outstanding Core Teaching from Columbia Business School in 2012 and was named one of the World's Best B-School Professors by Poets and Quants. She has also given keynotes, and consulted for companies as wide ranging as Deloitte, Google, Bloomberg, Blizzard Entertainment, J.P. Morgan & Chase, and The North Face. In a groundbreaking, new course called “Think Bigger,” Dr. Iyengar created a six step method for teaching people how to take advantage of lessons learned from neurological and cognitive science to put our minds to work when generating our best ideas. Her new book Think Bigger is out in April 2023. Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sheena Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of The Art of Choosing (2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation. She joins on […]

Day 139 Today's Reading: 1 Corinthians 6 Columbia researcher Sheena Iyengar has found that the average person makes about 70 decisions every day. That's 25,500 decisions a year. Over 70 years, that's 1,788,500 decisions. The twentieth-century philosopher, Albert Camus once said, “Life is a sum of all your choices.” You put all of those 1,788,500 choices together, and that's who you are. As Stephen Covey said: “I am not a product of my circumstances. I am a product of my decisions.” Job opportunity Ministry position Dating Marriage Investments One person insightfully said: “Many people today want filet mignon results but make hot dog decisions. It doesn't work that way!” I want to help you with your filet-mignon results and give you filet-mignon decision-making skills from the apostle Paul. In fact if we take one verse in 1 Corinthians 6 and add one more verse from 1 Corinthians 10, I think we can take from Paul a good decision-making grid for our daily lives. In these two verses, Paul gives us three questions you and I are to impose on our choices each day. And they all start with “all things are lawful”: All things are lawful for me, but not all things are profitable. All things are lawful for me, but I will not be mastered by anything. (1 Corinthians 6:12) All things are lawful, but not all things are profitable. All things are lawful, but not all things edify. (1 Corinthians 10:23) Another way to say “all things are lawful” is to follow how The Message describes it: “Just because something is technically legal doesn't mean that it's spiritually appropriate” (1 Corinthians 6:12). What Paul is saying to us is just because we can doesn't mean we should. These are not things that “send you to hell” but they can be things that cause hell in your life if you aren't careful. Scrutinize your decisions with these Pauline questions. Impose questions on things that will take up your most precious resource—time. First question: All things are lawful, but is this thing profitable? That word, profitable, meant a traveling companion. Does it travel well with my travel partner Jesus? Can Jesus and this new decision go well together? Or will there be tension in the house? Second question: All things are lawful, but will it control me? One version of this verse says: “Even if I am allowed to do them, I'll refuse to if I think they might get such a grip on me that I can't easily stop when I want to” (TLB). One test of being controlled or mastered by something: Do you get angry when people ask you to stop? Or when people challenge you on it? This can be a great question to impose on anything as simple as . . . Social media Video games Sports activities Fantasy football to watching football every Saturday Old friends and relationships The list goes on. All these things are lawful, but is this thing profitable? Will it control me and master me—or get a “grip on me that I can't easily stop when I want to”? The third question to ask is from 1 Corinthians 10:23: All things are lawful, but will it edify others? Say this with me, “It's not all about me.” The word edify is from the word edifice. It's a building word. It's about helping people build their lives. If you say, “I don't care what other people think about what I say or do,” you're clinging to a belief that is unbiblical. You and I have to care, because we are responsible for their growth. We don't live by people's opinions but we do live to help them grow. One Christmas someone became upset because I put a Christmas tree up in the church and they thought it was a druid idol. So I took it down. I am not going to fight over a Christmas

Sheena Iyengar's The Art of Choosing – the book and the wildly popular TED talk – posits a profoundly paradoxical idea. Despite what we might think, we don't like choice, or at least not too much of it. Which is why arranged marriages lead to more lasting love than “romantic” marriages and ALDI stocks one version of everything. To make the best decisions in our lives, there is a “magic number” of options we should aim for…and it's less than you think. The Columbia University pscho-economist is famous for conducting the original “paradox of choice” studies as - and this bit blows my mind – a fully blind woman. She and I talk through all the fun paradoxes of our odd relationship to choice and how to navigate them to make the best, most joyful decisions. Get hold of The Art of Choosing booktopia.kh4ffx.net/rnyDPRFollow Sheena at https://sheenaiyengar.com/ See acast.com/privacy for privacy and opt-out information.

書名：內向軟腳蝦的超速行銷 出版社：三民 本集簡介： 提報企劃或設計案時，有時客戶會要求「盡量多提幾個方案」。事實上，選項越多，客戶越是無法從中做決定。提案方該怎麼做，才能避免陷大這樣的窘境呢？ 「果醬實驗」Gam experiment)是一個很有名的實驗，或許各位也曾聽說過。它是現任哥倫比亞大學商學院教授希娜 •艾恩嘉 (Sheena Iyengar) 在史丹佛大學讀研究所時，在舊金山郊區門洛帕克 (Menlo Park) 的高級超市「德瑞格超市」(Draeger's Market)協助下，所進行的實驗。 從早忙到晚的你，是不是應該在睡前好的放鬆一下，讓田定豐的安眠書店，每一天陪你說晚安。 田定豐 安眠書店互動社群 (line) @fong_venture 田定豐＿FB粉絲專頁 https://www.facebook.com/LancasterTien 田定豐＿IG ＠lancaster5858 https://www.instagram.com/lancaster5858 購買資訊 https://bre.is/mo6LjxDG

Walk TO the Door then THROUGH the DoorIn my morning devotion time, I was reminded of the verses of scripture that talks about Jesus Christ being the Christian's OPEN DOOR: *John 10:7,9 (KJV) Then said Jesus unto them again, Verily, verily, I say unto you, I am THE DOOR of the sheep. [9] I am THE DOOR: by me if any man enter in, he shall be saved, and shall go in and out, and find pasture. *Revelation 3:8 (KJV) I know thy works: behold, I have set before thee an OPEN DOOR, and no man can shut it: for thou hast a little strength, and hast kept my word, and hast not denied (to contradict) my name. The devil always has a lot of traffic around THE DOOR because he wants to keep you and I from going TO the door let alone THROUGH the door! It takes more than going to church or going to the Cross we must receive Jesus as Lord and Savior by coming TO and the THROUGH THE DOOR. *Matthew 7:13-14 (KJV) Enter ye in at the STRAIT GATE (NARROW FROM OBSTACLES STANDING ABOUT): for wide is the gate, and broad is the way, that leadeth to destruction, and many there be which go in thereat: [14] Because STRAIT IS THE GATE, and NARROW IS THE WAY, which leadeth unto life, and few there be that find it. The STRAIT GATE - door is narrow and the devil is like a bottleneck on a freeway! We must be led to make Godly decisions: A Columbia researcher named Sheena Iyengar has found that the average person makes about 70 decisions every day. That's 25,500 decisions a year. Speaking of decisions, turn to the Gospel of John and let's look at Peter: *John 18:15-18 (KJV) And Simon Peter followed Jesus, and so did another disciple: that disciple was known unto the high priest, and went in with Jesus into the palace of the high priest. [16] But Peter stood at THE DOOR without. Then went out that OTHER DISCIPLE (JOHN), which was known unto the high priest, and spake unto her that kept the door, and brought in Peter. [17] Then saith the damsel that kept THE DOOR unto Peter, Art not thou also one of this man's disciples? He saith, I am not. [18] And the servants and officers stood there, who had made a fire of coals; for it was cold: and they warmed themselves: and Peter stood with them, and warmed himself. NOTE V.16"PETER STOOD AT THE DOOR WITHOUT" but "JOHN" (GOD'S GRACE) brought Peter "TO" the door then "THROUGH" the door! But that's where Peter had to start talking and walking by faith, but he lost his testimony!  The servants of sin and the officers of law made a fire out of Peter's loss of testimony and Peter warms himself by the world.FEAR WILL KEEP US ON THE WRONG SIDE OF THE DOOR! Will you respond to the Lord's message?*John 20:19,26 (KJV) Then the same day at evening, being the first day of the week, when THE DOORS were shut where the disciples WERE ASSEMBLED for fear of the Jews, came Jesus and stood in the midst, and saith unto them, Peace be unto you. [26] And after eight days again his disciples were within, and Thomas with them: then came Jesus, THE DOORS being shut, and stood in the midst, and said, Peace be unto you. We can be "ASSEMBLED" - be in church in fear and literally shut Jesus out! Notice Jesus came to them all and then came back just for Thomas! Will you let the Lord – “THE OPEN DOOR” come to you now and speak peace to your situation? Take every system and source that is working against you now to “THE DOOR” and command it to bow at the door and be no more! We must walk the “THE DOOR” first for salvation but then healing, deliverance, understanding, wisdom, guidance, power in Jesus' name! Let Jesus shut the door on the negative works

Three Google Earth Education Experts, Google Innovators, and Trainers—Jeffery Heil, Jesse Lubinsky, and Donnie Piercey—join me to discuss different tools and features for exposing students to different geographical areas. The guys from the Partial Credit podcast tell us about Google Earth, Google Earth Voyages, Google Earth Engine, and more! Show notes also available at jakemiller.net/eduducttape-episode-66 A Book for a Friend Contest! Submit your book endorsement on Flipgrid or Speakpipe! FlipGrid.com/EduDuctTape Speakpipe.com/EduDuctTape Soapbox Moment: The Zappos EdTech Tool Mindset Barry Schwartz: “All of this choice . . . produces paralysis, rather than liberation. With so many options to choose from, people find it very difficult to choose at all.” Barry Schwartz: “Increased choice decreases satisfaction with matters as trivial as ice cream flavors and as significant as jobs. It [increased choice] requires increased time and effort and can lead  to anxiety, regret, excessively high expectations, and self-blame if the choices don't work out.” Jam study by psychologists Sheena Iyengar and Mark Lepper Barry Schwartz -  “More Isn't Always Better” - hbr.org/2006/06/more-isnt-always-better Barry Schwartz -  “The Paradox of Choice” - ted.com/talks/barry_schwartz_the_paradox_of_choice Today's Guests: Jesse Lubinsky  (@jlubinsky) - Jesse Lubinsky is currently the Chief Learning Officer of Ready Learner One LLC and has nearly 20 years of public school experience as a teacher and administrator. He is co-author of “Reality Bytes: Innovative Learning Using Augmented and Virtual Reality” (January 2020) and "The Esports Education Playbook: Empowering Every Learner Through Inclusive Gaming" (November 2020). He is also co-host of the Partial Credit Podcast and the Ready Learner One Lounge, a virtual reality show focused on innovations in teaching and learning. He is a Google Certified Innovator and Trainer,  a CoSN Certified Education Technology Leader, an Adjunct Professor of Education Technology at Pace University, a member of the Google Earth Education Experts team, and a frequent keynote speaker and presenter who has recently done educational technology presentations across North America, Europe, Asia, the Middle East, and Australia. Jeffery Heil  (@jheil65) - Jeffery has been an educator for 25 years. He has served as a classroom teacher, an instructional technology coach, an adjunct professor of education, and a Google in Education Trainer and Innovator. In this time he has continued to be an advocate for all students, especially those traditionally underserved by the U.S. educational institution.  He sees relationships as the core of education and strives to show all educators meaningful ways to incorporate technology into their curriculum to amplify student learning while not losing sight of the importance of seeing each student as a unique and important member of a classroom or school. Donnie Piercy (@mrpiercEy) - The 2021 Kentucky Teacher of the Year, Donnie teaches fifth grade Lexington, Kentucky. After graduating from Asbury College and earning his master's from Auburn, he has been teaching since 2007. Donnie specializes in using technology to promote student inquiry, learning, and engagement. Over the past fourteen years of teaching, these interests have given him the unique chance to represent Kentucky around the world. Donnie was the recipient of a National Geographic Grosvenor Teacher Fellowship to Antarctica, and he also represents Kentucky on the inaugural National Geographic Education Teacher Advisory Council.  He is the North American lead for the Google Earth Education Experts Network. Donnie has been invited to keynote and present at schools in thirty-three states and on four continents. In 2017, he co-authored The Google Cardboard Book: Explore, Engage, and Educate with Virtual Reality based on virtual experiences he created for his students.  The Bluegrass always calls him home, however, as he regularly leads professional development at school districts around the state. Donnie lives in Lexington with his wife and three children. Check out the Partial Credit Podcast at partial.credit The EdTech Newlywed Game - Favorite 80s song (playlist at the bottom of the show notes!) Educational Duct Tape Question: What is the best tool for a teacher to use for exposing students to different geographical areas? Google Earth - earth.google.com Find your house - shows that it's real places Book settings Overlay images Connect with experiences that you have or they have Voyages - Premade content built right in Layers - weather, clouds, glaciers, tropical storms, timelapse Carmen Sandiego - experiments.withgoogle.com/where-on-earth New Google Earth Projects brings in stuff that used to be in Tour Creator, Tour builder, similar to building custom maps in MyMaps Learn how to create your own Google Earth Projects - google.com/earth/outreach/learn/create-a-map-or-story-in-google-earth-web Collaborative Lit Trips - googlelittrips.org Google Maps Street View - google.com/streetview Pegman - Blue lines and dots. Lines are from Google Map Car. Dots are photospheres that are 360 images uploaded by users. Get the Google Street View App Contribute images to Google Maps Donnie #1, Donnie #2, Donnie #3 Create your own 360 images using your smartphone Google Earth Engine earthengine.google.com Change over time Case studies Data sets Learn more about Google Geo Tools for Education at google.com/intl/en_us/earth/education Other Geo Tools Honorable Mentions: Arts and Culture - experiments, especially AR on phone, primary sources Google Maps Lists - mashable.com/article/google-maps-lists MyMaps - Customizable Google Maps - mymaps.google.com Street view treks - google.com/maps/about/treks/#/grid Thetruesize.com Celebration of the Adjacent Possible Kyle Niemis' tweet about bookmarks and tables of contents in Google Docs - twitter.com/KyleNiemis/status/1451561000499560464 Ways to Support the Show or Connect with Jake and other Duct Tapers! Apple Podcast Reviews FlipGrid.com/EduDuctTape password eduducttape Speakpipe.com/EduDuctTape #EduDuctTape on social media Telling your friends and colleagues The Duct Tapers Facebook Group - facebook.com/groups/ducttapers Stickers! Want to pass some out?  Want some for yourself? JakeMiller.net/SendMeStickers The JakeMillerTech Newsletter – Sign up! jakemiller.net/newsletter   Our Favorite 80's Song Playlist Spotify Podcast link - open.spotify.com/playlist/5Zgzwqp6GKl8XgZIOi3Nrj?si=23d2d5d41f9a4fa5 Phil Collins - In the Air Tonight Van Halen - Jump Michael Jackson - Thriller Huey Lewis and The News - The Power of Love The Smiths - How Soon is Now? Dexys Midnight Runners - Come on Eileen Cindy Lauper - Time After Time Duran Duran - Hungry Like the Wolf Tears For Fears - Everyone Wants To Rule The World Huey Lewis and The News - Hip To Be A Square Joe Jackson - Steppin' Out Huey Lewis and The News - The Heart Of Rock And Roll

Today, Dr. Catlin Tucker joins me to talk about Universal Design, EdTech, and her book UDL and Blended Learning: Thriving in Flexible Learning Landscapes which she co-wrote with Katie Novak. Show Notes available at jakemiller.net/eduducttape-episode-61 Intro Educational Duct Tape book Sneak Peek - Chapter 3: Bounce Houses, Rolling Pins, and Duct Tape and The 3 Types of People at an EdTech Conference. Today's Guest: Dr. Catlin Tucker Catlin is a Google Certified Innovator, bestselling author, international trainer, and keynote speaker. Catlin is pursuing her doctorate at Pepperdine University and working as a blended learning coach. Catlin has published a collection of books on blended learning. Her newest book Balance With Blended Learning was published in January. @Catlin_Tucker - CatlinTucker.com Listen to Catlin's first visit to the podcast: #EduDuctTape Episode 41 with Dr. Catlin Tucker! - jakemiller.net/eduducttape-episode-41 Check out Dr. Tucker's new book — UDL and Blended Learning: Thriving in Flexible Learning Landscapes, co-written with Katie Novak Universal Design for Learning (UDL) “Teachers need a mindset, skillset, and toolset to be nimble enough to navigate the different teaching and learning landscapes.” Personalizing pathways - ensuring every student has what is needed to be successful! “This was difficult years ago when we only had books, paper, pencils. HOWEVER, we can lean on blended learning and technology-enhanced learning models to remove barriers.” Choice Boards - Research proves that any level of choice improves student motivation. Catlin's blog post — Would You Rather: Designing with Choice in Mind - catlintucker.com/2021/02/would-you-rather Educational Duct Tape book Sneak Peek - Chapters 8 #EduDuctTape Question - “How can I measure my students' understanding, not just their knowledge of the right or wrong answer?” Tools for video, audio,  animation, visuals + Swiss Army knives Cult of Pedagogy podcast with Katie Novak and Mirko Chardin — If Equity is a Priority, UDL is a Must - cultofpedagogy.com/udl-equity Equity by Design: Delivering on the Power and Promise of UDL “What is good for some, is good for all!” REFLECT — provide different ways students can demonstrate their understanding of something. Multiple choice and extended response are most efficient for teachers but don't bring the best results from the students. Allow students to choose how to express, communicate, share learning. Educational Duct Tape book Sneak Peek - Chapter 4 Sneak Peek - Words, Restaurants, and Jams Barry Schwartz, Sheena Iyengar, and Mark Lepper Share with the Duct Tapers community! FlipGrid.com/EduDuctTape Speakpipe.com/EduDuctTape Catlin's Educational Duct Tape: An EdTech Integration Mindset Endorsement: "Education is one ‘make it work' moment after another (hence the need for duct tape)! Technology can be incredibly useful, yet the sheer volume of educational technology tools is daunting. In this engaging book, Jake Miller guides teachers through an exploration of technology tools to help them develop more confidence in their selection and use of technology to meet the needs of their students. It isn't about the number of tools you use; it's how you use them that matters!"

This episode is also available as a blog post: http://quiteaquote.in/2020/11/29/sheena-iyengar-choice-2/ --- Send in a voice message: https://anchor.fm/quiteaquote/message

Podcaste 5 haftalık bir ara verdim. Aslında istemeden yaptığım bu aranın nedeni erteleme hastalığına yakalanmam olduğunu ise geç fark ettim. Bu bölümde ertelenme hastalığı ile nasıl başa çıkabileceğinize dair iki yöntem önerirken kendi yaşadığım süreci paylaştım! Bölüm Akışı: (0:00) Neden 5 hafta ara oldu? (1:30) Neden erteleriz? (3:51) Ertelemeye dair kendi şemalarım (5:47) Matt D'avella Ertelemekten Kaçınmak İçin Yardım Eden 5 Şey (8:00) Struthless Seri Ertelemeciler için Tavsiye: 2 Dakika Kuralı (10:49) Ertelememin kök nedenleri (11:47) Sheena Iyengar'ın Reçel Deneyi -- Destek olmak için-> https://www.patreon.com/meraklistesi Merak bülteni: https://www.getrevue.co/profile/meraklistesi Instagram: https://www.instagram.com/kupelicagri

We often perceive a plethora of options and choices to be freeing and empowering. But not only is this relative to our cultural expectations, it can even be counter-productive to be confronted with too many things to choose from. Our discussion of realities and illusions concerning freedom of choice is based on the TED talk "The art of choosing" by Sheena Iyengar (see link below). Homepage: https://whoamipodcast.com Facebook: https://www.facebook.com/podcastwhoami Twitter: https://twitter.com/PodcastWhoami Instagram: https://www.instagram.com/whoamipodcast/ TED talk "The art of choosing" by Sheena Iyengar https://www.youtube.com/watch?v=lDq9-QxvsNU "While we cannot always choose what happens to us, we can choose our responses." - Stephen Covey "If voting could change anything it would be made illegal!" - Robert Borden "Multivariate analysis indicates that economic elites and organised groups representing business interests have substantial independent impacts on US government policy, while average citizens and mass-based interest groups have little or no independent influence." - Excerpt from this 2014 Princeton study: https://scholar.princeton.edu/sites/default/files/mgilens/files/gilens_and_page_2014_-testing_theories_of_american_politics.doc.pdf "Poverty is the worst form of violence." - Mahatma Gandhi Attributions: Music: "Merry Bay" by Ghostrifter Official (https://soundcloud.com/ghostrifter-official/merry-bay)

Transcript:Have you tried to make a cake lately? It’s amazing how many options we have! I mean an entire one-third of an aisle is devoted to cake mixes! Yellow, white, orange, brown, multicolored, oil or butter based. And then the icings! Thank goodness I’m gluten free so I’m pretty restricted to what I kind of cake I can make!And what about cereal? I believe the last time I looked there was an entire aisle plus a one-fourth of another aisle that was nothing but cereal at my local Wal-Mart. I don’t know about you but I feel overwhelmed just walking past all of those choices. The Gourmet Jam StudyResearch reveals that giving your customer too many choices can hurt your business! Sheena Iyengar and Mark Lepper conducted research on choice overwhelm in 2000 in an upscale food market using 24 varieties of gourmet jam. Samplers received a coupon for $1 off any jam. Every few hours, the selection dropped to a group of six jams also offering the same coupon. On average, people sampled 2 jams regardless of whether 24 or 6 were displayed. But here is where it gets very interesting—sixty percent of customers were drawn to the large assortment and 40% to the small one but 30% purchased from the small display and only 3% from the large proving that although choices are appealing in theory, PEOPLE FIND IT MORE DIFFICULT TO DECIDE WHAT TO BUY SO THEY BUY NOTHING! There’s a technical term for it, “choice paralysis.” Other studies revealed that more choices also cause “buyer’s remorse” because each new option diminishes the feeling of satisfaction and well being. In other words, your customer wonders if he or she bought the right product. Too many options also causes anxiety, excessive high expectations, and self-blame if the choices don’t work out.Bottom line. Simplify your products and services. Steve Job's GeniusOne of the first things Steve Jobs did when he returned to Apple was slim down the product line, which had grown exponentially during his absence. He then focused everyone at Apple on the remaining products to make them the best and easiest to use as possible. It worked and, literally, saved Apple. “In character, in manner, in style, in all things, the supreme excellence is simplicity. ” — Henry Wadsworth Longfellow As a side note…Jobs was known for always wearing jeans and black turtlenecks because he limited his choices as much as possible so he could focus on the most important ones. The super successful leverage the power of LIMITED CHOICES by eliminating all unnecessary ones. When I owned a personal training business, I always encouraged my new clients to eat the same things every day until they learned how to eat healthy. Have eggs and bacon for breakfast. Eat grilled chicken salad for lunch. Eat pork roast and steamed veggie for dinner. Eat the same snacks. You would’ve thought I asked them to eat their kids! I’d hear things like, “I like variety! How boring! I couldn’t do that!”What happened was that by insisting on too much variety at the beginning of their fitness journey, they sabotaged their weight loss efforts because every meal became a decision to make causing overwhelm and they’d revert to the same fast food and junk food that caused the weight gain in the first place. A major part of my fitness success is that I eat the exact same meals every day with minor variations. Occasionally I’ll find a new recipe I like and eat it regularly, but I limit my choices because who has time to think about what to eat all the time? Barry Schwartz in “The Paradox of Choice” states, “Seeking the perfect choice…is a recipe for misery. This includes both big and small choices from everyday choices to relationship choices, etc. The more options you have, the more it costs you in time and effort not to mention a lack of certainty as well as decision fatigue. “Simplicity is the ultimate sophistication. ” — Leonardo da Vinci What To Do for your businessLimit your products and services. This is especially true for course creators, photographers, and other service-based businesses. I know this can be hard. I’m an idea generator and not creating a course on every idea I think up is hard! But it can be done. :)If you have ideas or need creative inspiration or direction, record all your ideas and ponder them until one just seems to “fit.” I do this a lot. When I start the design of a new course, a new website, etc. the hardest and most intensive part is the design, the colors, etc. I literally draw out my ideas if applicable, play around with colors, and layout. Next I start inserting pics, using colors, etc. and see what works then rest from that and still ponder as I go about my other tasks. Keep your business model simple and strategic.Do beta testing and see what are the most popular and useful products, courses, and services you have. Eliminate the rest. What to do for yourselfMake the most important decisions earlier in the day. Willpower has a shelf life. Every decision you have to make drains your willpower gas tank. Eliminating unnecessary choices for yourself is the smart thing to do!Sleep on it. This is such a great strategy because you give yourself space to decide and wake up refreshed to make your decision. Don’t go to extremes. Be okay with a middle ground. Psychologist, Dan Ariely, warns of UNCHANGEABILITY BIAS because it blocks decision-making. It’s ok to try something or experiment before making big decisions. Avoid the ALL OR NOTHING MENTALITY. Work your current job and your side hustle until your hustle makes you more money than your current job! Don’t try to figure out exactly how everything will go. Choices beget other choices. You can’t know what opportunities are going to come from your choices until you start making them. Same with obstacles. You can try to imagine potential obstacles and how you’ll handle them. But also know that predicting everything is impossible. So what if your idea fails? You learned great things in the process to take to the next idea.

Kita hidup di era yang banyak pilihan dan memilih tidak lagi menjadi pengalaman yang menyenangkan. Tapi, kita bisa memilih dengan lebih baik melalui jumlah yang lebih sedikit, informasi pendukung yang tepat, dan kebebasan untuk menentukan pilihan. Kali ini saya akan membahas buku The Art of Choosing karya Sheena Iyengar. Buku ini membahas soal bagaimana cara seseorang menentukan sebuah pilihan berdasarkan penelitian ilmiah. Coba bayangkan apabila kita tahu cara memilih? Pastinya, kita bisa membuat pilihan dengan lebih baik di masa depan. Breaktime - Silent Film Light by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100302 Artist: http://incompetech.com/

Welcome to another episode of the Rational Reminder Podcast! Today’s main topic is how to pick an actively managed fund to invest in despite funds of this type producing lower returns than passive ones! Before getting into that, we hear a few updates on Ben’s research into dollar-cost averaging versus lump-sum investing, discuss the factors that influence choice making found in an amazing new book by Sheena Iyengar, and touch on an OSC report on QuadrigaCX being a big Ponzi scheme! We get into our main topic next, introduced by the point that while Peter Lynch managed the Magellan Fund so well, none of its investors made any money out of it. We talk about the decrease in popularity of actively managed funds and Ben attempts to find out if it would be possible to sketch out a framework for picking one despite this. He does this by firstly defining active and passive investing and then tracing the evolution of the definition of Alpha (excess risk-adjusted returns) found in different key papers, where at each new contribution to the definition, the window for actually achieving Alpha gets smaller. Finally, we end with a framework but you’ll find out how it falls short of being able to narrow the definition of a sensible actively managed fund to invest in down beyond a certain point. From there, we get into some amazing OAS clawback retirement hacks that could earn you a lot of extra income and wrap up with a glance at the bizarre upsurge in Robinhood investors in now-bankrupt Hertz since the pandemic!   Key Points From This Episode: Updates about Ben’s work, fans of RRP, and brilliant upcoming guests! [0:00:40.1] Discussing The Art of Choosing and its meditations on factors that impact choice. [0:05:11.3] Findings of an OSC report about QuadrigaCX being a Ponzi scheme. [0:11:00.6] An article on Peter Lynch and why Active Fund Management doesn’t work. [0:14:53.4] A framework for picking an active fund; defining active/passive investing and Alpha. [0:20:40.9] An evolving definition of Alpha showing active fund management doesn’t often produce it. [0:24:11.3] Findings of a 2017 Vanguard paper that help identify Alpha in actively managed funds. [0:36:20.3] When an active fund is less bad: it is low fee, low turnover, and invested in small-cap value stocks. [0:43:43.3] Adding a criterion to active funds to invest in: those that aren’t that big. [0:44:46.3] The last piece to consider when finding an active fund: active share concerning your belief in the manager. [0:46:29.3] How Ben’s point about active share ties back to investors not doing well under Peter Lynch despite him being a great active fund manager. [0:48:57.3] This week’s planning topic: OAS secrets for the high net worth. [0:52:11.3] Bad advice of the week: the Robinhood investors buying bankrupt Hertz shares. [0:58:08.3]

Dalam hidup, memilih sesuatu adalah hal yang harus dihadapi secara sadar. Mulai memilih yang baik dan buruk, pilih barang mewah atau murah, pilih A atau B dan lain sebagainya. Dalam mengambil keputusan, banyak faktor yang harus dipertimbangkan. Tidak semena-mena pilihan kita buat tanpa memilah mana yang terbaik. Dalam buku ini dijelaskan ada 2 aspek sistem yang mempengaruhi sebuah pilihan hidup. Oleh karena itu, jangan asal membuat pilihan karena setiap keputusan membutuhkan pertimbangan yang matang. Tidak usah banyak basa basi, yuk kita dengarkan podcast berikut ini, selamat mendengarkan!

An abundance of choices is a good thing, right? In the United States, where choice is often equated with freedom and control, the answer tends to be a resounding 'yes.' But researchers say the relationship between choice and happiness isn't always so clear-cut. This week, we talk with psychologist Sheena Iyengar about making better decisions, and how she's thinking about the relationship between choices and control during the coronavirus pandemic.

Military career paths are typically very well-defined. Service members usually know exactly what they need to do to get promoted to the next rank. This is often not the case in the civilian workforce. Career paths in the civilian world are much less defined, making it difficult for transitioning service members to chart a course forward and to think strategically about how to get to where they want to be in 10-20 years. This week, FourBlock Founder Mike Abrams shares the advice he once received from a friend on how to think strategically about your civilian career and to make decisions based on your long-term earnings potential and progression. We encourage you to check out the video, “Navigating Choice” by Dr. Sheena Iyengar and author of The Art of Choosing. This interview with Dr. Iyengar is part of an online career transition course created in partnership with Columbia University called Find Your Calling: Principles for Returning Veterans. ABOUT US Welcome to the FourBlock Podcast, a show that examines veteran career transition and the military-civilian divide in the workplace. General Charles Krulak coined the term "Three Block War" to describe the nature of 21st-century military service defined by peace-keeping, humanitarian aid, and full combat. But what happens next? Veterans are often unprepared to return home and begin new careers. We call this the Fourth Block.  FourBlock is a national non-profit that has supported thousands of transitioning service members across the nation in beginning new and meaningful careers.  Mike Abrams (@fourblock) is an Afghanistan veteran, FourBlock founder, director of the Columbia University Center for Veteran Transition and Integration, and author of two military transition books. He'll be representing the military transition perspective. Lindsey Pollak (@lindsaypollak) is a career and workplace expert and New York Times bestselling author of three career advice books. Lindsey will be representing the civilian perspective of this issue.  Veterans, explore new industries and make the right connections. Find a career that fits your calling. Join us at fourblock.org/ Over 77% of FourBlock alumni stay at their first jobs over 12 months. Sponsor our program or host a class to equip more of our veterans at fourblock.org/donate. Follow FourBlock on Social Media  LinkedIn Facebook Instagram Twitter

TRANSCRIPT:Have you tried to make a cake lately? It’s amazing how many options we have! I mean an entire 1/3 of an aisle is devoted to cake mixes! Yellow, white, orange, brown, multicolored, oil or butter based. And then the icings! Thank goodness I’m gluten free so I’m pretty restricted to what I kind of cake I can make!And what about cereal? I believe the last time I looked there was an entire aisle plus a 1/4 of another aisle that was nothing but cereal at my local Wal-Mart. I don’t know about you but I feel overwhelmed just walking past all of those choices. More isn’t always better!THE GOURMET JAM STUDY“In character, in manner, in style, in all things, the supreme excellence is simplicity. ”— HENRY WADSWORTH LONGFELLOWResearch reveals that giving your customer too many choices can hurt your business! Sheena Iyengar and Mark Lepper conducted research on choice overwhelm in 2000 in an upscale food market using 24 varieties of gourmet jam. Samplers received a coupon for $1 off any jam. Every few hours, the selection dropped to a group of six jams also offering the same coupon. On average, people sampled 2 jams regardless of whether 24 or 6 were displayed. Here is where it gets very interesting—sixty percent of customers were drawn to the large assortment and 40% to the small one but 30% purchased from the small display and only 3% from the large! Although more choices are appealing in theory, PEOPLE FIND IT MORE DIFFICULT TO DECIDE WHAT TO BUY SO THEY BUY NOTHING! There’s even a technical term for it, “choice paralysis.” Other studies revealed that more choices causes “buyer’s remorse” because each new option diminishes the feeling of satisfaction and well being. In other words, your customer wonders if he or she bought the right product. Too many options also causes anxiety, excessive high expectations, and self-blame if the choices don’t work out.Bottom line. Simplify your products and services. STEVE JOB'S GENIUSOne of the first things Steve Jobs did when he returned to Apple was slim down the product line, which had grown exponentially during his absence. He then focused everyone at Apple on the remaining products to make them the best and easiest to use as possible. It worked and, literally, saved Apple. As a side note…Jobs was known for always wearing jeans and black turtlenecks because he limited his choices as much as possible so he could focus on the most important ones. The super successful leverage the power of LIMITED CHOICES by eliminating all unnecessary ones.“Simplicity is the ultimate sophistication. ”— LEONARDO DA VINCIWhen I owned my personal training business, I always encouraged my new clients to eat the same things every day until they learned how to eat healthy. Have eggs and bacon for breakfast. Eat grilled chicken salad for lunch. Eat a lean meat and steamed veggie for dinner. And eat the same snacks. You would’ve thought I asked them to eat their kids! I’d hear things like, “I like variety! How boring! I couldn’t do that!”By insisting on too much variety at the beginning of their fitness journey, they sabotaged their weight loss efforts because every meal became a decision to make causing overwhelm, and they’d revert to the same fast food and junk food that caused the weight gain in the first place. A major part of my fitness success is that I eat the exact same meals every day with minor variations. Occasionally I’ll find a new recipe I like and eat it regularly, but I limit my choices because who has time to think about what to eat all the time? Barry Schwartz in “The Paradox of Choice” states, “Seeking the perfect choice…is a recipe for misery. This includes both big and small choices from everyday choices to relationship choices, etc. The more options you have, the more it costs you in time and effort not to mention a lack of certainty as well as decision fatigue.WHAT TO DO FOR YOUR BUSINESSLimit your products and services. This is especially true for course creators, photographers, and other service based businesses. I know this can be hard. I’m an idea generator and not creating a course on every idea I think up is hard! But it can be done.Record all of your ideas and chew on them until THE ONE seems to “fit.” I do this a lot. I ponder my ideas. I write or draw them out. I seek advice if needed. And then…BAM! The one clicks, and I go for it. This process will help you do #1. Keep your business model simple and strategic.Do beta testing and see what are the most popular and useful products, courses, and services you have. Eliminate the rest (I can hear your screaming on the inside at the idea of eliminating your beautiful ideas, products and services but just think of the screaming on the inside when you’re actually making more money!). WHAT TO DO FOR YOURSELFMake the most important decisions earlier in the day. Willpower has a shelf life. Every decision you have to make drains your willpower gas tank. Eliminating unnecessary choices for yourself is the smart thing to do!Sleep on it. This gives you space to decide and wake up refreshed to make your decision. Don’t go to extremes. Be okay with a middle ground. Psychologist, Dan Ariely, warns of UNCHANGEABILITY BIAS because it block decision-making. It’s ok to try something or experiment before making big decisions. Avoid the ALL OR NOTHING MENTALITY. Don’t try to figure out exactly how everything will go. Choices beget other choices. You can’t know what opportunities are going to come from your choices until you start making them. Same with obstacles. Predicting everything is impossible. So what if your idea fails? You learned great things in the process to take to the next idea.

Physicist and tech scientist Seamus Blackley visits with us about making bread from ancient yeast. Sheena Iyengar of the Colombia Business School discusses with us the downsides of having too much choice. Tradd Cotter of Mushroom Mountain and Mycomatrix visits with us about the many different uses of mushrooms. Frank Abagnale, author of "Scam Me If You Can," teaches us how we can recognize scams and avoid becoming victims.

Original broadcast date: March 10, 2017. Whether you're choosing spaghetti sauce or a life partner, making decisions can be paralyzing. This hour, TED speakers explore how we make the choices we make, and how we learn to live with them. Guests include author Malcolm Gladwell, psycho-economist Sheena Iyengar, philosopher Ruth Chang, and behavioral economist Dan Ariely.

In this podcast brought to you in partnership with the Brightline Initiative, Stuart Crainer is in coversation with Sheena Iyengar, professor of business at Columbia University, and best-selling author of “The Art of Choosing,” which was named one of the best business books of 2010 by the Financial Times. In this conversation, Iyengar discusses The Art of Choosing, a Columbia course called "Think Bigger", and a concept she has named "The Authenticity Complex."

Researchers have long debated whether or not our willpower and decision-making capacity is finite. One thing is clear, though–not all decisions are created equal–and some will require more brain juice than others. Decision-making expert Sheena Iyengar joins Kate and Anisa to tell us about how we can train ourselves and structure our lives to to make better decisions.

Brady shares the story of a real church who boosted their small group signups by 76% in one year by instituting the central hub strategy.   What's In This Session? The Central Hub Strategy (0:27) Pastor John's words (0:52) The results (1:46) Why is this so effective? (2:44) Sheena Iyengar study(3:29) Whirlpool case study (4:25) Neil Patel/Imagescape case study(4:25)   Show Notes & Resources Mentioned The Nucleus Playbook Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-a-church-boosted-small-group-signups-76-ep-182/.

Understanding how your customers make decisions when confronted with things like pricing, limited time offers, and diverse choices, can help you as a business owner make better decisions in your own business. There are certain patterns that can be extrapolated and accounted for when building your products and services. My guest is adjunct assistant professor of behavioral science at the University of Chicago Booth School of Business, Linnea Gandhi. Along with teaching, Linnea runs a company called BehavioralSight, which applies insights and methodologies from the growing field of behavioral science to everyday business problems.  Our discussion revolves around behavioral science and the information we can extract as business owners from the behaviors of our customers that will help us provide better service. What You’ll Learn in This Episode: Why customers (aka humans) are working with limited cognitive resources and aren’t very logical in their decision-making The common decision-making errors that all humans make and how business owners can understand those better Anticipate decision-making errors that consumers might commit so you can build your products and service to help them avoid them As a new entrepreneur with no existing clients, how do you begin to understand the behaviors of your prospective customers?  Writing the narrative of how your new product or service could be a failure, you begin eliciting all the risks and errors and that allows you to get the benefit of hindsight prospectively How the left-digit bias affects how you price your products/services How many choices are too many? In-n-out and Cheesecake Factory sit on both ends of the spectrum when it comes to how many food items they offer so which one is more effective? Enriched vs. impoverished offerings – which one will a customer select? The importance of social proof like testimonials, especially when there’s uncertainty around your product/service Time scarcity and the role urgency plays in getting customers to take their wallets out Resources: Daniel Kahneman  Sheena Iyengar – “jam” study Robert Cialdini – Influence: The Psychology of Persuasion Contact Information: Twitter: @linneagandhi www.behavioralsight.com Thanks for Checking Out the Show Notes and for Listening! I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode. Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn. Leaders sure do love company so be sure to get social with me:  Instagram: https://www.instagram.com/nic_abboud/ Twitter: https://twitter.com/nicoleabboud Or email me at nicole[at]nicoleabboud[dot]com 

Hablaremos sobre el libro "El arte de elegir", de la prestigiosa profesora Sheena Iyengar quien es su obra se propone ayudarnos a elegir mejor, orientándonos sobre las gratificaciones y los retos de elegir, y mostrándonos cómo construimos nuestra vida, decisión tras decisión.

Sheena S. Iyengar is the S. T. Lee Professor of Business at Columbia Business School. Professor Iyengar has taught courses in leadership and entrepreneurial creativity. Her research addresses the implications of offering people, whether they be employees or consumers, choices. In this episode, Fahad Ahmed '17 meets with Professor Iyengar to discuss how "choice" became such an important part of her life, as well as the tips and tools she feels a person can use to maximize the power of choice.

Transcript:Have you tried to make a cake lately? It’s amazing how many options we have! I mean an entire 1/3 of an aisle is devoted to cake mixes! Yellow, white, orange, brown, multicolored, oil or butter based. And then the icings! Thank goodness I’m gluten free so I’m pretty restricted to what I kind of cake I can make!And what about cereal? I believe the last time I looked there was an entire aisle plus a 1/4 of another aisle that was nothing but cereal at my local Wal-Mart. I don’t know about you but I feel overwhelmed just walking past all of those choices. More isn’t always better!The Gourmet Jam Study “In character, in manner, in style, in all things, the supreme excellence is simplicity. ” — Henry Wadsworth Longfellow Research reveals that giving your customer too many choices can hurt your business! Sheena Iyengar and Mark Lepper conducted research on choice overwhelm in 2000 in an upscale food market using 24 varieties of gourmet jam. Samplers received a coupon for $1 off any jam. Every few hours, the selection dropped to a group of six jams also offering the same coupon. On average, people sampled 2 jams regardless of whether 24 or 6 were displayed. Here is where it gets very interesting—sixty percent of customers were drawn to the large assortment and 40% to the small one but 30% purchased from the small display and only 3% from the large! Although more choices are appealing in theory, PEOPLE FIND IT MORE DIFFICULT TO DECIDE WHAT TO BUY SO THEY BUY NOTHING! There’s even a technical term for it, “choice paralysis.” Other studies revealed that more choices causes “buyer’s remorse” because each new option diminishes the feeling of satisfaction and well being. In other words, your customer wonders if he or she bought the right product. Too many options also causes anxiety, excessive high expectations, and self-blame if the choices don’t work out.Bottom line. Simplify your products and services. Steve Job's GeniusOne of the first things Steve Jobs did when he returned to Apple was slim down the product line, which had grown exponentially during his absence. He then focused everyone at Apple on the remaining products to make them the best and easiest to use as possible. It worked and, literally, saved Apple. As a side note…Jobs was known for always wearing jeans and black turtlenecks because he limited his choices as much as possible so he could focus on the most important ones. The super successful leverage the power of LIMITED CHOICES by eliminating all unnecessary ones. “Simplicity is the ultimate sophistication. ” — Leonardo da Vinci When I owned a personal training business, I always encouraged my new clients to eat the same things every day until they learned how to eat healthy. Have eggs and bacon for breakfast. Eat grilled chicken salad for lunch. Eat pork roast and steamed veggie for dinner. Eat the same snacks. You would’ve thought I asked them to eat their kids! I’d hear things like, “I like variety! How boring! I couldn’t do that!”What happened is by insisting on too much variety at the beginning of their fitness journey, they sabotaged their weight loss efforts because every meal became a decision to make causing overwhelm and they’d revert to the same fast food and junk food that caused the weight gain in the first place. A major part of my fitness success is that I eat the exact same meals every day with minor variations. Occasionally I’ll find a new recipe I like and eat it regularly, but I limit my choices because who has time to think about what to eat all the time? Barry Schwartz in “The Paradox of Choice” states, “Seeking the perfect choice…is a recipe for misery. This includes both big and small choices from everyday choices to relationship choices, etc. The more options you have, the more it costs you in time and effort not to mention a lack of certainty as well as decision fatigue.What To Do for your businessLimit your products and services. This is especially true for course creators, photographers, and other service based businesses. I know this can be hard. I’m an idea generator and not creating a course on every idea I think up is hard! But it can be done.If you have ideas or need creative inspiration or direction, record all your ideas and ponder them until one just seems to “fit.” I do this a lot. When I start the design of a new course, a new website, etc. the hardest and most intensive part is the design, the colors, etc. I literally draw out my ideas if applicable, play around with colors, and layout. Next I start inserting pics, using colors, etc. and see what works then rest from that and still ponder as I go about my other tasks. Keep your business model simple and strategic.Do beta testing and see what are the most popular and useful products, courses, and services you have. Eliminate the rest. What to do for yourselfMake the most important decisions earlier in the day. Willpower has a shelf life. Every decision you have to make drains your willpower gas tank. Eliminating unnecessary choices for yourself is the smart thing to do!Sleep on it. This is such a great strategy because you give yourself space to decide and wake up refreshed to make your decision. Don’t go to extremes. Be okay with a middle ground. Psychologist, Dan Ariely, warns of UNCHANGEABILITY BIAS because it block decision-making. It’s ok to try something or experiment before making big decisions. Avoid the ALL OR NOTHING MENTALITY. Work your current job and your side hustle until your hustle makes you more money than your current job! Don’t try to figure out exactly how everything will go. Choices beget other choices. You can’t know what opportunities are going to come from your choices until you start making them. Same with obstacles. You can try to imagine potential obstacles and how you’ll handle them. But also know that predicting everything is impossible. So what if your idea fails? You learned great things in the process to take to the next idea. click here to build trust with your client in 10 minutes or less

Sheena Iyengar is a PhD in social psychology, a Professor at the Columbia Business School (since 1998), a former MIT School of Management faculty member, an author (The Art of Choosing), a TED speaker and more. She researches choice and decision-making and looks into three main ideas choosing, connecting and creating. Sheena is interested in who we are and how we construct ourselves – what choices we make and how we create an authentic being. Her experiments on social network analyses explores the way people build their social circle and how do we make choices about who will be our friends. Dr. Iyengar is fascinated by the power of choice, the power of connections, and the power of creativity and these are the three things she cares most about. In this episode we talk about: • How we present ourselves and how do we choose the people in our circles? • Structure (who you are lumped with at school, work etc.) plays a big role in how we build our social circles. Structures that we are forced into aren't the best places to meet new friends. • At networking events people prefer to hang out with people they already know which is kind of contra productive. • People need to feel an authentic connection to bond. These kinds of scenarios can be reproduced but they feel artificial. • Can you change people's choices? • What makes a person authentic? What does this even mean? • The correlation between self-disclosure and authenticity and how to getting the balance correct. • How the present electoral race in the USA reflects decision making and what people base their choices on. • Why her blindness is not an issue in her research or life and how she figures ways to end her limitations. • Her present research interests on the connection between authenticity and innovation. Resources mentioned on the podcast: • Sheena's book: The Art of Choosing • TED The Art of Choosing • Dr. Sheena Iyengar's website: https://sheenaiyengar.com

Nach dem Ableben von NSWF betätigten wir uns dieses Mal als universelle Leichenfledderer in angemessener Schöpfungshöhe: Erst bekamen kontroverse psychologische Studien ihr Fett weg, dann streiften wir auf den Wanderwegen der Wanderhure eigentumsrechtliche und -psychologische Fragen zu gefälschten Bildern, Sebastians Lurch- und Treppenmonopol, ägyptischen Mumien und blanker Eifersucht. Zum Einstieg ging es anlässlich der umstrittenen Facebook-Studie, bei der angeblich die emotionalen Zustände Hunderttausender Nutzer manipuliert wurden, um Wissenschaftsethik. Warum hat sich wer bei der ominösen Studie unethisch verhalten oder gegen Regeln des Wissenschaftsbetriebs verstoßen? Und waren die Ergebnisse das wert? Welche Regeln gelten in der psychologischen Forschung, wie stehen unsere drei Psychologen dazu, und wie schneiden klassische psychologische Studien aus heutiger Sicht ab? Natürlich werden hierzu erwähnt der "Kleine Albert", den John Watson mit Angst konditionierte, das Milgram-Experiment zu Gehorsam und das Stanford-Prison-Experiment von Philip Zimbardo. Gestreift werden auch die relative Ethik von Wissenschaft vs. Technologie, Tierversuche und Presse-Ethik im Zusammenhang mit investigativem Journalismus. Im zweiten Teil ging es um das Thema Eigentum. Hierzu hatten wir den Juristen und Richter am OLG Düsseldorf Ralf Neugebauer zu Gast, dessen täglich Brot Fragen um geistiges Eigentum sind. Was unterscheidet Besitz von Eigentum? Sind meine Tweets mein geistiges Eigentum? Ist ein Sklavenvertrag rechtlich bindend? Wie umfassend sind die Rechte von Künstlern, Star-Architekten und -Photographen an ihren Werken? Warum darf Sebastian gar nichts - weder seine Treppe so bauen, wie er will, noch die die hundertjährige Eiche in seinem Garten fällen, noch mit seiner Frau den "Haxilla-Podcast" produzieren? Aber zum Trost darf er sich aber falsche Hilfiger-T-Shirts aus dem Urlaub mitbringen - nur nicht zu viele. Wir entdeckten, warum Ralf kein Verfassungsrichter ist, aber Eigentum verpflichtet. Wem Tiere gehören und wem Leichen - je nachdem, wie alt sie sind. Abschließend streiften wir kulturelle Unterschiede im Verständnis von Eigentum, u.a. bei den Inuit. In der letzten Stunde wurde es zum Eigentum dann wieder richtig psychologisch: Seit wann gibt es so etwas wie Eigentum und warum wohl? Unsere drei Psychologen diskutierten, wie sie zu Eifersucht und Polyamorie stehen. Warum mehr Geld nicht immer glücklicher macht (siehe Easterlin-Paradox). Warum mehr Auswahl nicht glücklicher macht (siehe Barry Schwartz). Wie wir Zufriedenheit synthetisieren, zum Beispiel wenn wir Monet-Drucke geschenkt bekommen (siehe Dan Gilbert). Und wie intuitiv Affen das Konzept von Geld verstehen. Wer mehr zum Thema lesen möchte, dem seien die Bücher von Dan Ariely und Sheena Iyengar empfohlen. Im abschließenden Werbeblock wurden erwähnt: Sebastians neuer politischer Videocast "Die Krabitzen", Svens Dauerbrenner Viva Britannia (als Podcast und Buch), die Website zum kommenden Neuschwabenland-Buch, und die nächste Lesung am 3. September in Hamburg in den Studios, in denen Hoaxilla TV gedreht wird.

Podcast 191: The Art of Choosing with Sheena Iyengar by Greg Voisen

Choice is the foundation of our economic system, but is having lots of it always a good thing? Sheena Iyengar, Andrew Lilico, Renata Salecl and Julian Glover discuss

Dr Iyengar, the Inaugural S.T. Lee Professor of Business at the Columbia Business School, discusses her new book 'The Art of Choosing.'

    TheYugo...a light-hearted look at the Rise and Fall of the Worst Car in History...Jason Vuic... Sheena Iyengar describes the "Art of Choosing"... then,  a couple of guys blast the census...then,  Iowa Board of Education is deciding the fate of a 14 year old pot pusher.