Podcasts about basic attention token

In today's AI-driven world, protecting privacy has become a critical concern for individuals and businesses alike. With the rapid advancement of technology, the need for digital trust has never been greater. This discussion delves into the historical context of data exploitation, the emergence of regulations like GDPR, and the evolving landscape of privacy-preserving tools.  Luke Mulks and Punit Bhatia explore these challenges. In Episode 134, Season 6 in the FIT4PRIVACY podcast, shedding light on how privacy-focused innovations can safeguard personal data while enabling technological progress. It highlights the importance of encryption, anonymization, and user consent, alongside practical strategies to enhance privacy without sacrificing convenience. The episode also examines Brave's suite of privacy-centric tools and sustainable revenue models, emphasizing the role of education and awareness in building a safer digital ecosystem.  KEY CONVERSION POINT  00:03:00 How would you describe this Digital Trust concept 00:07:54 How do you see the future of advertising in a privacy-focused world so that consumers can trust what they use? 00:14:00 How and what role does encryption play in safeguarding user data within ads? 00:17:22 What practical steps can listeners take to enhance their digital privacy without sacrificing convenience? 00:21:14 How does Brave help protect privacy? How is it different?  00:26:22 Is it commercially sustainable? 00:29:50 How can people protect Privacy    ABOUT GUEST  Luke Mulks is the VP of Business Operations at Brave Software (privacy-respecting browsers and makers of the Basic Attention Token) and the host of The Brave Technologist Podcast. At Brave, Luke works on creating new blockchain-based revenue verticals and bringing proofs of concept incorporating privacy and crypto to market to scale them into business operations. With over 20 years in digital media, advertising, publishing and startups, Luke Mulks specializes in transforming business with new tech. Joining the pioneers at Brave in 2016, Luke began applying his experience from working with Google, NFL, Warner Brothers, and Comcast to co-author the Basic Attention Token white paper, and to develop new Web3 business models. Luke continues growing the business of Web3 and educating people on these new technologies as host of The Brave Technologist podcast and live weekly BAT Community Call.    ABOUT HOST  Punit Bhatia is one of the leading privacy experts who works independently and has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organization culture with high privacy awareness and compliance as a business priority. Selectively, Punit is open to mentor and coach professionals.  Punit is the author of books “Be Ready for GDPR'' which was rated as the best GDPR Book, “AI & Privacy – How to Find Balance”, “Intro To GDPR”, and “Be an Effective DPO”. Punit is a global speaker who has spoken at over 30 global events. Punit is the creator and host of the FIT4PRIVACY Podcast. This podcast has been featured amongst top GDPR and privacy podcasts.   As a person, Punit is an avid thinker and believes in thinking, believing, and acting in line with one's value to have joy in life. He has developed the philosophy named ‘ABC for joy of life' which passionately shares. Punit is based out of Belgium, the heart of Europe.  RESOURCES  Websites www.fit4privacy.com, www.punitbhatia.com,  , https://www.linkedin.com/in/pureproductions/ , https://brave.com/   Podcast https://www.fit4privacy.com/podcast  Blog https://www.fit4privacy.com/blog  YouTube http://youtube.com/fit4privacy   

Luke Mulks, VP Business Operations at Brave Software, discusses how Brave's Basic Attention Token (BAT) was conceived in 2017 to confront the inefficiencies of traditional digital advertising and the early hurdles with Bitcoin. He also shares how BAT now harnesses the Ethereum blockchain to create a privacy-centric and transparent ecosystem, fundamentally changing the way users, advertisers, and content creators engage with digital ads. Key Takeaways:   The basic principles around the first use case for BAT  Strategic initiatives that propelled BAT's expansion, including the referral programs for content creators BAT's growing utility across DeFi protocols, Web3 gaming, and NFT minting Influential partnerships with brands like Intel, Ford, and creators like Mr. Beast ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte

In episode 145, we're excited to welcome Luke Mulks, VP of Business Operations at Brave and Basic Attention Token, an ecosystem of software dedicated to protecting user privacy and rebuilding the internet by putting power back in the hands of users. We discuss how blockchain can built a safer, more user-driven internet, Brave's success in onboarding millions of users to crypto, creating an accessible user experience in Web3, and much more.--Three Key Takeaways--A key step in building a user-first internet is creating accessible tools that are meeting internet users where they are at. In the case of Brave, they recognized that billions of individuals use internet browsers that are operated for-profit by extracting user data and selling it to the highest bidder. By creating a familiar and accessible browser, it's an excellent way to onboard individuals to Web3.By releasing Basic Attention Token (BAT) as a cryptocurrency, as opposed to going with a traditional rewards programs, it ensures decentralization by putting ownership in the hands of holders, while preventing the company behind the token from having too much control, including the ability to arbitrarily stop the program or release more tokens. By going with a cryptocurrency, it also opens the door for future use cases and applications that come with smart contracts.Web3 has a long way to go towards creating an accessible UI/UX to onboard the next billion users. To address this, it's important to not overcomplicate Web3, and make it easy to begin engaging in the space through tools individuals use every day. It's also important to embrace competition, including a multi-chain future where different projects find their niche in creating a more accessible UI/UX.--Full shownotes with links available at--https://www.cryptoaltruism.org/blog/crypto-altruism-podcast-episode-145-brave-bat-building-a-user-first-internet-powered-by-web3--Support us with a Fiat or Crypto contribution--Learn more at cryptoaltruism.org/supportus--This episode was recorded on Zencastr!--Interested in starting your own podcast? Use my special link to save 30% off your first month of any Zencastr paid plan. Alternatively, head to zencastr.com/pricing and use my code "CryptoAltruism".Please note: we make use of affiliate marketing to provide readers with referrals to high quality and relevant products and services.--DISCLAIMER --While we may discuss specific web3 projects or cryptocurrencies on this podcast, please do not take any of this as investment advice, and please make sure to do your own research on potential investment opportunities, or any opportunity, before making an investment. We host a variety of guests on this podcast with the sole purpose of highlighting the social impact use cases of this technology. That being said, Crypto Altruism does not endorse any of these projects, and we recognize that, since this is an emerging sector, some may be operating in regulatory grey areas, and as such, we cannot confirm their legality in the jurisdictions in which they operate, especially as it pertains to decentralized finance protocols. So, before getting involved with any project, it's important that you do your own research and confirm the legality of the project. More on the disclaimer at cryptoaltruism.org.

How is Solana Revolutionizing Crypto Experiences and Global Payments? George and Carlos start their conversation by reviewing Carlos Acevedo's crypto journey. It takes him from Dogecoin to an integral role in integrating Solana into Brave, marked by a memorable NFT minting adventure.  Carlos and George discuss crypto's broader role in overcoming global payment barriers, transforming the workforce, and exploring potential economic shifts in Latin America.  Brave's commitment to being chain-agnostic, global expansion, and resilience during the bear market highlight the podcast, concluding with Carlos envisioning a future where crypto seamlessly integrates into everyday life. Follow The Next Billion on - Twitter: https://twitter.com/the_nextbillion YouTube: https://www.youtube.com/@The_NextBillion?sub_confirmation=1  Crypto is so much more than just numbers and nodes. It's about onboarding The Next Billion users. The Next Billion podcast is a direct and unfiltered dive into the stories of the builders that are making this happen. Host George Harrap has wide-ranging discussions to help people better understand the future of crypto adoption and uses around the world.

Danny Wright (Chief Brand Officer) and Eddie Satterly (Chief Technology Officer) of OneOf discuss ways they're decentralizing identity in an effort to empower consumers and ultimately build loyalty. They also discussed some of the boldest companies and campaigns that have caught their attention lately. Key Takeaways:  Data protection and working with vendors who value privacy respecting features Ways that NFTs can build advocacy, utility and loyalty The role that family plays in career growth and importance of soliciting feedback Guest Bio:  Danny Wright, Chief Brand Officer, and Eddie Satterly, Chief Technology Officer of OneOf - a platform building consumer-friendly Web3 software.  Danny Wright combines a wealth of experience creating strategic partnerships for some of the industry's most well known stars including, Aerosmith, Mariah Carey, Lauryn Hill, Dido, Maxwell, Run DMC, The Fugees, and Erykah Badu. As a sales and business development executive Mr. Wright has worked with Fortune 100 brands such as P&G, Dell, Samsung, Intel, AT&T, Verizon and media companies like MTV, VH1, NBC/Telemundo, Bravo and the BBC. Formerly, as the Chief Brand Officer at Adweek, Mr. Wright was charged with developing the global strategy for all Adweek awards, events and the relaunch of Brandweek. Currently, as Chief Brand Officer of one of, Mr. Wright leads the company's efforts to deliver a custom marketing SAAS platform using cutting edge Web 3 technology to amplify loyalty, commerce, data and engagement for consumer brands. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin Produced by: Sam Laliberte

Robert Lund, Co-Founder and Chief Creative Officer at Studio TBD, discusses their decision to make their cannabis company Web3 native from its inception. He also shares the biggest opportunity that media agencies have in supporting crypto and Web3 companies. Key Takeaways:  Navigating advertising regulations while marketing a cannabis company How the War on Drugs has impacted how cannabis is produced How advertising differs in Sweden (where Robert has spent most of his career) Why strategic communications is the biggest talent gap in Web3  Guest Bio:  Robert Lund is the Co-Founder and Chief Creative Officer at Studio TBD.  With a background in advertising, branding, creative development and design strategy, Robert has been leading creative endeavors and departments at some of the most prominent agencies in the creative industry in both Europe and the US. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin Produced by: Sam Laliberte

  Discover the future of digital advertising and online privacy in the latest episode of The Bit, where Bittrex Global Head of Digital Assets and Markets Michael Mouradian speaks with Luke Mulks - VP of Business Operations at Brave Software - about the company's latest developments and what they have in store for 2023. Learn about the multichain Brave Wallet, Basic Attention Token's (BAT) expansion into DeFi and NFTs and how Brave is empowering users, creators and advertisers globally. Tune in for an eye-opening conversation that will change how you perceive the online experience.  

Will Haire, Co-Founder of BellaVix, shares the tactics they're currently employing to help our brands scale on marketplaces like Amazon including the step-by-step process they used that landed them being featured by Amazon as one of the best launches on their platform to date! Key Takeaways:  How their advertising strategies have changed since the market dip (more focus on profitability and operational efficiencies)  Ways they're leveraging influencers and viral content to unlock TikTok as an advertising channel Limitations and opportunities of Chat GTP for  e-commerce marketers Guest Bio:  Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world's largest marketplaces like Amazon and Walmart.    Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments.  ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin Produced by: Sam Laliberte  

Jennifer Kattula, Senior Vice President of Marketing at Polygon Labs, discusses how they approached their recent rebrand. This process forced their team to critically review how they articulated their brand ethos to the right audiences, both now and in the future. She also shares the role the community will play in their ongoing effort to decentralize their brand.  Key Takeaways:  What Web2 and Web3 marketers can learn from each other Marketing in a downturn and getting scrappy with emerging technologies like AI  How to find and target the right communities based on who you're serving Decentralizing your own brand values and identity Guest Bio:  Jennifer Kattula is the Senior Vice President of Marketing at Polygon. She oversees all aspects of their marketing: brand, community, PR, digital, and more.  She's a marketing executive with over 20 years of experience at explosive-growth Web2 and Web3 organizations and is passionate about the infinite positive impact that Web3 will have for people, communities, and businesses around the world. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin Produced by: Sam Laliberte  

Marketers everywhere are getting creative - they're being asked to do more with less, and rising to the challenge. In this new season of The Brave Marketer Podcast, we're exploring advertising in a brave new world: The challenge (and opportunity) of changing consumer preferences within a volatile economy. Every Monday you'll hear how leading marketers are responding to the most pressing challenges brands and agencies face today. Topics include ethical advertising, consumer privacy, Web3 marketing, crypto, the creator economy, and more. Together, we'll find out how marketing innovators are creatively and strategically stepping up and being BRAVE during times of uncertainty. ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what's ahead. Music by: Ari Dvorin Produced by: Sam Laliberte

Marja Konttinen, Marketing Director of Decentraland Foundation, discusses building on the open metaverse and some of the most creative pieces of user generated content she's seen on the platform to date. She also explores the unique opportunity marketers have to write a new playbook for marketing in Web3 – starting with rethinking metics. Key Takeaways:  Metaverse Fashion Week and the role that art plays in Decentraland Best practices for marketing metaverse events and driving traffic from your existing audience to your Web3 activation Doritos Case Study: How they built and marketed a 3D immersive experience for this year's Super Bowl brand activation How brands have complete freedom creativity when renting or buying virtual land and how to get started Guest Bio:  Marja Konttinen is the Marketing Director of Decentraland Foundation, the first fully decentralized virtual world that is built, governed, and owned by its users. She has a background in video games marketing, global digital advertising and brand marketing. She is passionate about the metaverse, community co-creation, and social-driven gaming and edutainment. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin  

Hrish Lotlikar, Co-founder and CEO at SuperWorld, discusses how they're blending the virtual and physical world to unlock diverse opportunities for brands to reach more customers, unlock new monetization opportunities and build community.   Key Takeaways:  How IRL event organizers can enhance their physical events by utilizing emerging technologies like AR and VR The impact that the US real estate market downturn has had on the virtual real estate market How to decide whether your brand should buy land in the virtual world Guest Bio:  Hrish Lotlikar is the Co-founder and CEO at SuperWorld - a virtual world mapped onto the real world, with plots of virtual real estate available to collect as NFTs. Users can buy or sell properties and create opportunities to monetize their land in the Metaverse. Previously, Hrish co-founded Rogue Initiative Studios, a Hollywood film, TV, gaming, and immersive entertainment studio.  ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin  

Matt Wurst, Founder of PointSymmetry and Co-Founder of Mint, discusses the role that tokens will play in enabling brands to reward and incentivize participation in their metaverse experiences. He also stresses the importance of making Web3 terms and technologies more clear and consistent for everyday users.  Key Takeaways:  NFT missteps and the critical flaw so many NFT launches have had Who will lead this next phase of Web2.5 and Web3 adoption Connection between metaverse campaigns and building community How to build Web3 brand experiences for the long-term Guest Bio: Matt Wurst is a strategist, marketer and creator whose consultancy, PointSymmetry, works with emerging Web3 brands and platforms as well as established brands and agencies evolving into the space. He is also the co-founder of Mint, a white-label technology platform for leading global brands to get started with digital tokens and Web3 engagement.  ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin  

Andrew Klein, SVP, Web3 Brand Strategy & Innovation at Publicis Media, discusses how they're helping brands convert their existing audiences to Web3 without scaring them off by unfamiliar technologies. He also shares his vision of the limitless creative potential that metaverse environments offer.  Key Takeaways:  Setting goals and being strategic when utilizing these technologies, but also uncovering the revenue potential opportunities for brands in the metaverse Erasing the complexity of wallet setup by allowing people to utilize familiar Web2 credentials in order to participate  Revenue opportunities that Web3 and metaverse portals can unlock for brands Guest Bio: Andrew Klein is SVP, Web3 Brand Strategy & Innovation at Publicis Media. In his role, Andrew leads the Web3 brand strategy and ideation for NFT, Digital Collectible and Metaverse experiences.  He has developed and launched the first NFT experiences for brands like Campbell's and Macy's. Most recently he co-led the development of the record-breaking Samsung 837x experience in Decentraland.  ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin  

Hugo Feiler, Co-Founder and CEO of Minima, shares how they've been partnering with their community to stress test their technology, and amplify their brand message through token based gamification. He also shares the role that creators will play in the adoption of Web3, and in educating the masses.  Key Takeaways:  Empowering their community with marketing materials and resources to attract new users  How to evaluate grassroot marketing strategies such as sponsoring podcasts and events The creative meme competitions they're running with their community as a growth marketing tactic  Why a mobile native blockchain is so important for Web 3.0.   Guest Bio: Hugo Feiler is the Co-Founder and CEO of Minima - the world's only mobile native blockchain.   Prior to launching Minima, Hugo spent two decades in marketing communications.  He was Co-Founder of London based creative agency Alpha Century, Managing Director at Grey London creating global campaigns for brands including Vodafone, Toshiba and Sony Electronics.  He also served as General Manager of marcomms at Sony Europe for its computer and audio divisions.  ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin  

Arjun Bhatnagar, CEO and Abhijay Bhatnagar, Chief Product Officer at Cloaked discuss the role privacy will play in the evolution of the Internet and the transition to Web3. They also share the reasoning behind their surprising decision to build Cloaked off the blockchain. Key Takeaways:  Why a consumer-first approach to privacy so important How advertising is changing in a cookieless world Influencer marketing and the impact of celebrity endorsement trends on marketers  Guest Bios: Arjun Bhatnagar is the CEO of Cloaked -- a consumer-first privacy startup dedicated to bringing humanity to the internet. At 26, Arjun has successfully started two companies, taught coding at MIT, been a partner at a venture firm, and founded a non-profit dedicated to bringing education to underserved communities. He knows 15 coding languages and has been featured in a range of publications including TechCrunch, Fast Company, Forbes, CNBC and more. Abhijay Bhatnagar is the Chief Product Officer of Cloaked where he guides technical innovation and product development as a self-proclaimed “techno geek.” Before turning 23, Abhijay began a prestigious career as the youngest person ever hired at MITRE, co-founded two companies and has played an active role in launching socially responsible initiatives. After attending Berkeley, he went on to pursue his passion for consumer privacy when he co-founded Cloaked with his brother, raising $25 million in series A funding.   --------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin

Thomas Webb, Founder of Worldwide Webb 3, discusses the real fear of missing out brands are facing if they don't embrace emerging technologies such as Web3 proactively. He also shares how gaming will be the future of entertainment.  Key Takeaways:  Why Web3 is permissionless and what this means for brands What traits make a game successful in the metaverse The most common mistakes web2 brands are making when entering the metaverse Educational resources for learning about Web3 Guest Bio: Thomas Webb is a contemporary artist, hacker, video game developer, TEDx speaker. His art has been featured in a collection curated by Hans Ulrich Obrist and was later nominated for a Webby Award. Right now, he's building the leading MMORPG on the blockchain, using web3 technology to create a completely unique gaming experience. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin  

Justin Hochberg, CEO of the Virtual Brand Group, shares how he's helping brands have an omnichannel metaverse presence including his work with Forever21 and NBC's The Voice. He also discusses how to decide which metaverse platforms are best for your brand to start with, and how to define success when there's limited information available. In this episode we discuss:  Justin's approach to converting eyeballs into revenue – helping organizations innovate while remaining fiscally responsible  Getting buy-in from leaders across an organization who are unsure about taking a chance with Web3 How their team worked with Roblox to create Forever21's first digital fashion collection in the metaverse Launching the most watched TV Show in the world - The Voice - into the metaverse   Guest Bio: Justin Hochberg is the CEO of the Virtual Brand Group, an award-winning metaverse pioneer that transforms global brands into metaverse businesses. They've partnered across 5 sectors fashion, retail, sports, lifestyle and entertainment, to deliver immersive experiences, social games, digital marketing campaigns, virtual merchandise and loyalty reward programs that make companies money.  It is most well known for transforming Forever 21 from an IRL trend fashion brand into a “Top 10 metaverse brand for 2023 listed among Prada, Gucci and Nike”. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin

Mark van Rijmenam, Strategic Futurist and Founder of the Digital Futures Institute, discusses the many complex and exciting ways the shift from a 2D to a 3D internet will impact our lives. He also urges us to fight for an open metaverse as part of this shift in order to protect our data and future digital selves.  In this episode we discuss:  How marketers and advertisers will need to shift their approach - think more deeply and strategically - to market in the metaverse effectively Why it's not enough to say your product will make your consumer happy anymore – your advertisement itself needs to create a joyful experience Examples of how augmented reality and a decentralized Web3 Internet will benefit various sectors from manufacturing, sports, gaming and more How he wrote his latest book in 5 days using AI (ChatGPT) Creating brand experiences to effectively engage with Generation Alpha Guest Bio:  Dr Mark van Rijmenam is The Digital Speaker. He is a leading future tech strategist who thinks about how emerging technologies change organizations, society and the metaverse. He is the founder of the Digital Futures Institute, with a mission to ensure a fair digital future for everyone. Van Rijmenam is an international keynote speaker, and 4x author. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse. 

Quinn Campbell, VP of Growth at Sky Mavis, discusses how they're working with Web3 content creators, and the critical role these partners play in converting the masses to Web3. Quinn also shares how he thinks marketers are missing the mark in Web3 marketing by focusing on tech features over the experiential impact Web3 has on the end user.  In this episode, we discuss:  The future of Web3 growth tech and resources for your marketing tech stack Advertising payment models: making things people want to buy Why a bear market is a beautiful thing! The biggest existential question in Web3: how do we convert the masses? Guest Bio: Quinn Campbell is the VP of Growth at Sky Mavis, which is a web3 tech company, NFT games publisher, and the developer of Axie Infinity. During his time in web3, Quinn has: negotiated Google Play's first-ever approval for a blockchain-linked & NFT-integrated game, shipped the industry's largest web3 creator program, developed Sky Mavis's conversion rate optimization squad and more! ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin

Ryan Kumar, Founder and CEO of Mintdropz, explains why we're in the caveman stages of an unexplored metaverse. He shares his predictions for when we can expect to see mainstream adoption of the metaverse and what needs to happen first In this episode we discuss:  Making cold outreach personal via Twitter and email marketing  The state of the crypto market and mindsets for investor success Why the next phase of the metaverse will be social  Guest Bio:  Ryan Kumar is the founder of Mintdropz - a Decentralized Social Media platform, built to help creators build, grow, and monetize their communities. With a market cap of over $100m Mintdropz is partnered  / backed by the biggest blockchains, Polygon, Algorand, Celo & Avalanche.  ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin

Jon Hook, CMO at PlayEmber, discusses their efforts to attract more gamers by removing the blockchain infrastructure as a barrier. He also explains how marketers can apply this across sectors outside of gaming to increase mainstream adoption of their Web3 projects. In this episode we discuss:  Creating custom content for unique social media channels and accommodating their algorithms (advertising on Twitter versus marketing on TikTok) Gaming in the metaverse and how the experience is (and is not) changing for players Mental health in Web3 and gaming: why the problem is only getting bigger and the role leaders and companies should play Guest Bio:  Jon Hook is the CMO at PlayEmber -  a creator monetisation platform to help games studios, brands, web3 artists and NFT collections monetise their products and services. Previously he was CEO at BoomBit Group, CRO at Homa Games, and the co-founder of Odyssey Mobile Jon is also an active angel investor in the gaming sector with investments covering mobile games studios, Web3 games and platforms, gaming tech. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin

Andrew Milich, CEO of Skiff, discusses their commitment to consumer privacy despite its associated marketing challenges. He explains how their team has gotten creative with their marketing strategies - utilizing privacy preserving forms of marketing to reach their desired audiences.   In this episode we discuss:  How to balance advertising quality and returns from your ads while still protecting privacy  The intersection of crypto and privacy and how Skiff fits  How market changes are impacting marketers, including marketing in Web3 channels  Predictions for when crypto will finally displace major markets and infrastructure Guest Bio:  Andrew Milich is the CEO and Co-founder of Skiff. Andrew grew up in New York City and graduated from Stanford University as the Henry Ford II Scholar. After spending years programming in security and autonomous vehicles - and spending time working around the world - Andrew founded Skiff. Skiff's email and collaboration products are an end-to-end encrypted, privacy-first workspace, enabling people around the world to communicate and collaborate more freely and effectively.   ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin

Michael Liu, SVP, Head of Innovation at Dentsu Media and Kevin Villatoro, Partnerships at Dentsu, share how their agency clients are responding to Web3 marketing opportunities and taking their first (small) steps. They also explain why Web3 isn't the channel to fight for attention, but rather to engage consumers in meaningful ways, embracing innovation while providing real value.    Key Takeaways: Trade offs marketers are making when choosing to experiment in the Metaverse Battling red tape and governance when getting your brand into Web3, and the value of getting finance and legal team on board from the get-go How to onboard the masses to Web3 and what's being built now to increase mainstream adoption of blockchain technologies Future predictions for the metaverse and how this will impact marketers  Guest Bio:  Michael Liu, SVP, Head of Innovation at Dentsu Media Recently Michael has been focused on exploring new forms of incentive structures, consumer connection points, and new business models for brands via Web3 concepts and applications. Kevin Villatoro Partnerships at Dentsu Kevin works closely with other agencies to drive awareness of gaming, web3, and other future looking media channels. In his spare time he co-founded Satoshi's Index and has sold hundreds of NFTs. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin

What if you got paid for surfing the web? An explanation of BAT (Basic Attention Token) Welcome to the Cryptohunt Jam, where we spend one minute a day explaining crypto. In plain English. Today, we'll present you with an intriguing new way to look at the internet: What if YOU got paid for surfing the web? Sounds ridiculous, doesn't it? In a world where big tech companies not only steal your data, but also make money selling it to advertisers, you never see a single cent. In fact, they do all that to sell YOU something. Yet there is browser that promises the opposite: Brave. It looks and feels just like Chrome or Safari, but with a twist: At its core, it wants to protect your privacy by aggressively blocking trackers and advertisements. And there is a big twist: You can get paid in Brave's "Basic Attention Token", short BAT, when you accept ads. You are literally getting paid for your attention, hence the name. It's the dream of Web3 proponents: Turn the business models of big tech on their heads. But is it going to work in the long run? We think there is a good chance. Ad blockers, VPNs, and consumer laws are already aggressively clamping down on ads, giving big tech less access to your data whether they want it or not. And when you look at Brave's business model, it is really not so different from Google: Brave sells their advertisers access to your screen instead of just being the browser in between. The difference? You control the show and get in on the action. This podcast is produced by Cryptohunt.it, the easiest place to learn crypto. Copywriting is done by Arndt Voges, Social Media is done by Brett Holleman, design is done by Carmen Rincon, and my name is Christian Byza, Co-Founder of Cryptohunt and I am your host of this daily show. Disclaimer: This podcast references our opinion and is for information purposes only. It is not intended to be investment advice. Do your own research and seek a duly licensed professional for investment advice. --- Send in a voice message: https://anchor.fm/cryptohunt/message

Avery Akkineni, President of Vayner3, discusses the current state of Web3 adoption and her predictions for its future. She explains how brands are currently experimenting with Web 2.5 – a bridge offering the speed and ease of use from Web2 but with the ownership and self-sovereignty of Web3.  Key takeaways:  The difference between stunt campaigns and always-on marketing when it comes to the metaverse and what it will take to succeed in Web3 channels Using Tokenproof to distribute NFTs for token-ticketed events Examples of the most meaningful partnerships and activations that have happened in Metaverse so far (e.g. Time, Budweiser, Adidas)  Guest Bio: Avery Akkineni is the President of Vayner3 - a consultancy she launched alongside serial entrepreneur Gary Vaynerchuk.Partnering with dozens of Fortune 500 corporations across industries, Vayner3 has successfully advised organizations on strategic Web3 initiatives across cryptocurrency applications, NFT program development, and immersive digital experiences.   ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin

Brands are navigating the new Web3 world and with it comes an opportunity for experimentation, innovation and engaging consumers in entirely new ways. But where do you start and when?  In this new season of The Brave Marketer Podcast, we're talking Web3 Marketing and how to market in the Metaverse.  You'll hear from marketers from top brands and agencies who will help us leverage this exciting moment in time, and take our brave marketing moments to the next level.  ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what's ahead. Music by: Ari Dvorin

Kelly Poquiz Burke, Associate Director of Brand Marketing & Strategy at Avocados From Mexico, discusses many of the brand experiences their team has launched in an effort to create a deep, emotional connection with consumers, despite lacking any marketing ability on their products themselves. She also shares her approach to Web3 marketing: sticking to a strategy instead of chasing shiny objects. Key Takeaways:  How to build integrated, omnichannel marketing campaigns for the Superbowl Ways that produce brands can join Web3 and implement activations for the Metaverse Importance of authentic, purpose driven marketing that showcases your brand values Guest Bio: Kelly Burke is the Associate Director of Brand Marketing & Strategy at Avocados from Mexico and leads the brand equity efforts for the number 1 avocado brand in the U.S. For over 11 years, she has been passionate about building brands that touch people's lives every day, and has worked on household names like Frito-Lay, Chick-Fil-A, Central Market, GameStop, and DiGiorno. Prior to Avocados From Mexico, Kelly was the brand manager for Doritos, where she got to work on the multibillion dollar brand's Super Bowl campaigns. Kelly holds an MBA from the University of Texas at Austin and a BBA from the University of Notre Dame. When she's not building brands, Kelly hosts the Career Slay podcast, helping people slay the fear in career. ------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Lisa Marie Paul, Head of Content and Partnerships at Talenthouse AG, discusses how millenial and Gen Z mindsets have changed consumer expectations surrounding advertising. We examine how marketers are challenged with creating large amounts of content very quickly, without compromising quality, authenticity or relatability. Key Takeaways:  What brand marketers can learn from the “race to space”  How brands can evaluate where to spend their marketing dollars to make the biggest impact on their target audience Why the ability to lean into future technologies starts with education and awareness Ways to track ROI and specific metrics for evaluating the success of campaigns    Guest Bio:  Lisa Marie, Head of Content and Partnerships at Talenthouse AG, is focused on leading dynamic teams to build out world-class strategies, authentic content for diverse audiences and driving revenue from partnerships. Plus, advocating and campaigning for equality and diversity within the workplace, mentoring women across the creative industry and acting as a vocal voice for leading, socially-focused businesses. --------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Stacy Wakefield, VP of Marketing at Delphia, discusses her biggest new marketing challenge: building a Web3 brand and community. She explains the complexities of managing risk and compliance and how Web3 differs from Web2 marketing tactics.  In this episode we discuss:  Importance of marketing team building strong working relationships across product and compliance departments Ways to collect direct feedback from your audience including user interviews and platforms like Discord The shift to building community as a tactic for mainstream user adoption Guest Bio:  Stacy Wakefield is the VP of Marketing at Delphia, an investment platform that lets you invest your money and your data. Stacy has spent her whole career in digital marketing primarily in Fintech at brands like Credit Karma, Credit Sesame and SoFi. Stacy's biggest new marketing challenge is building a web3 brand at Delphia and learning about the exciting and mysterious world of crypto.  ------------------------------------------------------ About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Kate Brady, Head of Next Gen D2C Consumer Experience & Direct Digital Marketing Capabilities at PepsiCo, shares how mainstream brands and marketers can utilize Web3 technologies. Kate's team is currently testing a number of next gen initiatives as part of PepsiCo's newly established Web3 & Metaverse Center of Enablement.  We also discuss the removal of third-party trackers and moving towards a private internet while still owning the communication with your audience and prioritizing zero first-party data.  Key Takeaways:   Why marketers need to examine the value exchange they're offering their consumers – how to get smarter and more consumer centric. Ways that mainstream brands like PepsiCo, Starbucks and Walmart are utilizing Web3 technologies like NFTs and the Metaverse to increase loyalty. Resources for marketers wanting to experiment with Web3 and why this is the best time to get started in the space. Kate's brave marketing moment: Combining The Walking Dead, Augmented Reality and the Mountain Dew to motivate consumers to tune into advertising commercials despite a cord cutting trend emerging at this time.    Guest Bio: Kate Brady is a seasoned marketing veteran with over 20-years media and marketing experience, 12+ of those years within PepsiCo. Kate now leads Next Gen D2C Consumer Experience and Direct Digital Marketing Capabilities, a newly formed team within PepsiCo's global Strategy and Transformation organization driving growth for PepsiCo through the lens of consumer data and experiences.  ------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Sierra Reed, Vice President Director of Social Strategy at Digitas, discusses how she's successfully leaned into brave marketing moments and stood up for her values, even in the early days of her career. She also shares how she's helping brands like Macys and Crocs act boldly through her agency work.  Key Takeaways:  Why marketers should think long term and create memorable brand experiences that last Social media trends and how consumers are engaging with each of the social media platforms (TikTok, twitter, Facebook and Instagram) in different ways How brands can work with creators in an empowering way that strengthens the creator economy as a whole  Guest Bio: Sierra Reed has over 10 years of experience in Social, Influencer, and Content Strategy. She was the lead social strategist for brands such as Estee Lauder, MAC Cosmetics, and Chime as they expanded into TikTok and worked with Creators across the globe. As a strategist, she is always looking at how the internet's changing landscape provides new opportunities for people to better connect with brands and one another. ---------------------------------------------------------------------About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Laura Mesa, Vice President of Community and Marketing at Product Hunt, shares how allowing your team to be vulnerable in the workplace, allows your brand to show up authentically too. She also discusses the importance of developing a customer first product strategy and putting in extra effort to personalize based on real needs of your users In this episode we discuss:  How “Makers” like Notion and Figma got their start on Product Hunt – what made them successful on the platform and how it's great resource for discovering the next big idea Dating and Job Hunting: how Laura combined both efforts to launch her marketing career, including getting the chance to meet Steve Jobs and launch the iPhone Testing, learning and using sentiment validation when evaluating products and features Why standing up for your customer is the bravest thing marketers can do   Guest Bio: Laura Mesa, Vice President of Community and Marketing at Product Hunt, is a mother, wife and a tech marketer with more than 15 years experience in consumer tech brands, including roles at Facebook, Apple, Mozilla, Yahoo, Sequoia Capital and currently, Product Hunt. ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Welcome to The Chopping Block! Crypto insiders Haseeb Qureshi, Robert Leshner and Tarun Chitra chop it up about the latest news in the digital asset industry. In this episode, Emin Gün Sirer, the emperor of Avalanche, also joined the conversation Show topics: Gün's take on the Ava Labs conspiracy story and whether there was any truth in the videos The impact of the Merge on ETH issuance and energy usage What's going on with the ETHPoW fork, and how the team has been messing up The TL;DR of the technical side of Ethereum scaling, explained by Tarun How, in the beginning, proof of stake was designed to resemble proof of work  What Ethereum miners are going to do after the Merge Whether increasing hash rates spike prices of PoW coins  How the Basic Attention Token is like the Stanford prison experiment Whether the fights between Gün and other founders were positive or negative How an exchange delisted every privacy coin Whether Coinbase's support of the lawsuit against the US Treasury over Tornado Cash was a PR move How this moment in history resembles the 90s and the rise of the internet Whether there are blockchain-haters and what the crypto industry can do better How there can't be a single chain to meet every need How FTX and Coinbase have different approaches to regulation  How would everyone celebrate a successful Merge and whether there's a chance of it failing Hosts Haseeb Qureshi, managing partner at Dragonfly Capital Tarun Chitra, managing partner at Robot Ventures Robert Leshner, founder of Compound  Guest Emin Gün Sirer, Founder and CEO of Ava Labs   Episode Links   Ava Labs Accusations: Emin Gün Sirer's statement CoinDesk article  Crypto Leaks article   Tornado Cash Treasury Press release  Coinbase supports lawsuit against US Treasury Huobi delisting privacy coins Previous coverage of the Tornado Cash Sanctions on Unchained: Is TRM Labs Blocking Addresses From DeFi Protocols? Ari Redbord Says No  Tornado Cash Sanctioned. Did the Government Overstep Its Bounds? The Chopping Block: Did OFAC Overstep by Sanctioning Tornado Cash? Given the Sanctions on Tornado Cash, Is Ethereum Censorship Resistant? Preston Van Loon on Ethereum's Merge and His Lawsuit Against Treasury   ETH Proof of Work and Miners: ChainID missing; the request from Coinbase   CoinDesk article The ETHPoW team said the fork will be deployed within 24 hours of the Merge ETHPoW team's promise to abolish EIP-1559 ETHPoW first blocks   The Merge: Ethereum Foundation Merge announcement. Ethereum carbon emission reductions.

Quynh Mai, Founder & CEO of Qulture shares how culture is changing quickly from Gen Z and what brands need to change in order to be successful on platforms like TikTok, the Metaverse and Twitch. We also talk about making your audience the star of your campaigns with user-generated, collaborative content.  In this episode we discuss:  Working with Kanye West on the “Life of Pablo” International Campaign Bringing Kylie Jenner's Kylie Cosmetics into the Metaverse  Embracing Decentraland as the new platform for events and community  Why marketers need to respond and reiterate quicker than ever before Guest Bio: Quynh Mai who is the Founder & CEO of Qulture, a digital creative agency that helps their clients confidently embrace the near future.     She has worked with global brands like Sephora, Nike, H&M, Google, L'Oreal, Yeezy and Ferrari and directly with tastemakers who have been at the forefront of cultural change including Kanye West, Kylie Jenner, Angelina Jolie, Annie Leibovitz, and Jennifer Aniston. ------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin  

Liz Caselli-Mechael,  Global Head of Digital & Content for Nestlé, discusses how she's built her career around purpose-driven digital storytelling and engagement. She shares how to focus on favorability rather than driving sales, by integrating  important values like sustainability, social responsibility, and climate action into Nestle's brand strategy. Key Takeaways:  Measuring favourabilty and brand lift with specific target segments   Being willing to fail forward and iterate quickly from audience signals when your messages turn out to be wrong Getting involved with nonprofits and local communities to use their brand as a force for good Ways to showcase “who is behind the logo” for Nestle's many consumer facing brands and challenging internal perspectives of the brands Guest Bio:  Liz Caselli-Mechael is the Global Head of Digital & Content for the Nestlé master brand and has built her career around purpose-driven digital storytelling and engagement. Her team leads in-house content and creative development for Nestlé digital channels and campaigns, crafts audience strategies for both consumers and KOLs, uses data and insights to craft and refine reputation messages, and supports local market teams in 50+ countries to develop their own digital capabilities.  -------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin  

Claire Kart, VP Marketing & Community at Mina Foundation, discusses how they're leveraging “just in time marketing” as a go to market strategy for their upcoming SDK launch. Claire also shares Mina's rebrand story and how it actually started with getting sued by a larger player in crypto!  Key takeaways: What “zero-knowledge proof” means and the practical utility of it  Marketing to ever evolving audiences when building an L1 The role of brand strategy in setting realistic expectations to earn user trust Differentiating between community and audience – how strategies and tactics for growing each should differ Guest Bio: Claire Kart is the VP of Marketing and Community at Mina Foundation, the non-profit steward of Mina Protocol. She has been with the project since 2019 as one of the first non-engineering team members and helped to foster adoption and growth through testnet, mainnet, token offering, SDK beta, and is currently gearing up her team for the full SDK launch.  ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Maura Tuohy Di Muro, Global Head of Product Marketing at Twitter, discusses how Twitter is promoting safety on their platform and the unique ways they're adding gamification to privacy, including a recently released video game experience they made for their users. We also discuss how Web3 can deliver on its big promises of accessibility and inclusivity and how Twitter thinks about earning trust.  Key takeaways:  Protecting democracy while elevating important voices Responding to consumer distrust and increasing demands  Making platforms like Twitter safe, accessible and inclusive Connecting human emotion to your products How they conceptualized, built, and distributed Twitter Data Dash to help their users understand their privacy policy Guest Bio:  Maura Tuohy Di Muro is the Head of Product Marketing at Twitter, where her team scales GTM programs for safety, privacy, and information integrity. Prior to Twitter, Maura was a Global Marketing Director at Mozilla, the not-for-profit that makes the Firefox browser. Maura is passionate about the intersection of technology and humanity and lives in San Francisco with her husband and 2 sons.  ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Many of the most memorable brand campaigns have been driven by cutting edge marketers who are driving innovation and massive growth for some of the most beloved brands. In Season 5 of The Brave Marketer Podcast, we're getting a fresh perspective and highlighting women marketers who are making an impact in both crypto and mainstream brands.  We'll cover topics like: Web3, cookieless advertising, crypto marketing, privacy and future-proofing your brand.  Each week, top marketers will share the strategies and tactics behind their brave marketing moments that led them to where they are today.  ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what's ahead. Music by: Ari Dvorin

Can anyone take on internet giants like Google and Facebook? If anyone can, it's Brendan Eich. Brendan is an internet legend, the brains behind Netscape and Firefox, the inventor of Javascript, and former CEO of Mozilla. Now, he's taking on the monster he helped create. He's the CEO of Brave - a browser that pays users in crypto (via the Basic Attention Token, BAT). Brave is flipping the model that made Google rich by giving users back power, privacy, and paying them for their time and attention. This is a can't-miss interview for anyone interested in privacy or the future of Web3. JOIN THE FREE WOLF DEN NEWSLETTER

On this episode of Crypto Concepts, Eddie and Ryan discuss the concept of Web3, explain the role of the Brave web browser, and highlight the use cases of the Basic Attention Token.

On this episode of Crypto Concepts, Eddie and Ryan discuss the concept of Web3, explain the role of the Brave web browser, and highlight the use cases of the Basic Attention Token.

Winston Zhang, Co-founder at Cega, shares how they're preparing for their upcoming mainnet launch. He discusses the marketing strategies they're working on, including an NFT collection, and a major risk they took by differentiating their visual branding. He also educates us on the benefits of exotic options, even in a bear market.    In this episode we discuss:  How to increase mainstream of adoption of your products Focusing on your customers instead of your competitors  Differentiating through your branding and marketing aesthetics  Why crypto marketers should cut the jargon Creating FOMO when fundraising and pitching VCs  Guest Bio:  Winston Zhang is the co-founder of Cega that is building the first decentralized exotic options protocol in Web3. He was previously a founder in Y Combinator's Winter 20 batch and before that, a product manager at DoorDash. Fun fact, Winston is Canadian and has a twin brother!  ----------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin  

Jay Kurahashi-Sofue, VP of Marketing at Ava Labs, discusses how his team disrupted the traditional event experience with their recent Avalanche Summit in Barcelona, along with some of the risks they took that really paid off. He also shares the biggest opportunities for crypto marketers across all stages of the funnel. In this episode we discuss:  How optimizing for speed and cost impacts blockchain adoption and attracting crypto traders The challenges crypto marketers face when advertising on social media channels Upper funnel activations and ways marketers can get more comfortable going  horizontal with their channels how user research can play an important role in meeting users where they are, and creating effective marketing strategies Guest Bio: Jay Kurahashi-Sofue is the VP of Marketing at Ava Labs, a Web3 organization building Avalanche. Prior to Ava Labs, he was the Head of Marketing at Fluidity and AirSwap and also was a strategist at Ogilvy, where he co-founded its first blockchain marketing group. Jay is also the co-founder of BlockMarketers, a virtual and in-person community for marketing executives in the blockchain industry. Outside of Ava Labs, Jay is a photographer and music producer. --------------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin  

Brad Michelson, Head of US Marketing team at eToro, discusses the unique social features their platform offers in an effort to reduce intimidation and attract new investors into crypto trading. He also shares his thoughts on the biggest challenges with crypto marketing and the effective strategies they've implemented to overcome them. In this episode we discuss:  What makes the eToro marketplace different from any other crypto trading platform on the market CryptoBowl: how brands like eToro and Crypto.com took over the Superbowl this year The clever way eToro used Twitter and its integration with Giphy to increase the performance of their ads How to leverage online communities like Discord, Telegram, and Signal for crypto marketing  Guest Bio:  Brad Michelson is the Head of US Marketing team at eToro, a global social trading platform with over 27 million global users. He is a digital marketer with over ten years of experience taking finTech and e-commerce brands to market. Previously, Brad worked as the Director of Marketing at BlockFi. ------------------------------------------------ About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Aaron Schneider, Business Development and Partnerships at Bitpay, discusses ways that crypto can become more useful in order to maintain its relevance into the future. He shares what Bitpay is doing differently to solve this with e-commerce, along with the challenges they're up against in transitioning to crypto as a mainstream form of payment. In this episode we discuss:  Trends in fintech marketing and how to attract millennials and gain production adoption Launching Lamborghini's first-ever NFT collection The benefits for merchants in switching over to crypto as a payment method How "accepting crypto" is a marketing opportunity for brands and examples of how brands like Newegg took advantage Guest Bio:  Aaron Schneider Business Development and Partnerships at Bitpay -  the largest cryptocurrency payments gateway. Aaron has been in the eCommerce, fintech, and payments industry for over 22 years. BitPay is compatible with 95 crypto wallets and 13 cryptocurrencies and enables merchants to accept crypto payments with no volatility risk. BitPay also helps merchants with crypto disbursements/payouts/crypto rewards programs. Aaron is also co-author of the Better Business Book Volume 2. (available on Amazon).  ------------------------------------------------ About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Don't miss this episode as we explore direct incentives provided by Brave Browser's $BAT (Basic Attention Token), updates on the VeVe community, and Gary Vee's worst project yet. I always like to cover the good and the bad in the wild west of blockchain, unfortunately I have way more fun covering the bad.

Dylan Dewdney, Co-Founder and Lead Initiator at NFT3.com and Kylin Network, discusses the world of DIDs (decentralized identifiers) and some of the future use cases, along with how Web3 will change the way data is handled. He also talks about the changing relationship between marketers and the data needed to optimize their businesses, and why privacy is often highlighted but becomes compromised in an effort to track results.  We also discuss: How data ownership will impact the ways in which consumers interact with the internet and view their personal privacy The ethics and security considerations for sharing your data in a web3 world The lifetime values of our personal genome data and how much we should or could be paid for sharing it along with ways that large multinational companies can monetize idle data sets Importance of appealing to human emotions in marketing and committing to a particular position or belief. Guest Bio: Dylan Dewdney, Co-Founder and Lead Initiator at NFT3.com and Kylin Network. Dylan is a longtime crypto supporter and enthusiast dating all the way back to 2011. He has consistently been at the forefront of the intersection between society and technology and has appeared alongside such luminaries as Edward Snowden and Gavin Wood.  Dylan is an investor and advisor to a number of crypto projects and has been building in the space since 2017. His most recent interests and pursuits are in the fields of decentralized data monetization and decentralized identity, respectively, as co-founder of Kylin Network and NFT3, respectively.  ---------------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin  

David Feinstein, Head of Partnerships at SuperRare, discusses the economics of digital art and how valuing NFTs compares to the traditional art world. He also shares how luxury products, designers and brands can get into the Web3 game via the SuperRare marketplace.  We also discuss: How SuperRare is creating marketing moments that go viral while also empowering artists  Digital scarcity and levers that drive the price of crypto art and NFTs Social media and crypto: why Twitter is SuperRare's top channel for driving new business and how they measure its impact Ways the fashion and entertainment industries can leverage crypto Guest Bio:  David Feinstein, Head of Partnerships at SuperRare – the premier digital art marketplace in the NFT world that is often compared to the new aged Christies x Sothebys for the traditional art market. David leads their partnerships and works with top brands and agencies to bring NFTs + cryptoart to the masses and through empowering the artists and collectors of the SuperRare community.  ------------------------------------------------ About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.    Music by: Ari Dvorin

BAT and brave. How is brave different than other web browsers? Well, you get paid to use it, in crypto! Plus, it blocks ads everywhere.