Podcasts about healthcare marketing

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Best podcasts about healthcare marketing

Show all podcasts related to healthcare marketing

Latest podcast episodes about healthcare marketing

OffScrip with Matthew Zachary
Dancing Through the Wreckage: Sally Wolf

OffScrip with Matthew Zachary

Play Episode Listen Later May 20, 2025 39:59


What happens when you blend the soul of Mr. Rogers, the boldness of RuPaul, and just a pinch of Carrie Bradshaw? You get Sally Wolf.She's a Harvard and Stanford powerhouse who ditched corporate media to help people actually flourish at work and in life—because cancer kicked her ass and she kicked it back, with a pole dance routine on Netflix for good measure.In this episode, we unpack what it means to live (really live) with metastatic breast cancer. We talk about the toxic PR machine behind "pink ribbon" cancer, how the healthcare system gaslights survivors when treatment ends, and why spreadsheets and dance classes saved her sanity. Sally doesn't just survive. She rewrites the script, calls out the BS, and shows up in full color.If you've ever asked “Why me?”—or refused to—this one's for you.RELATED LINKS:Sally Wolf's WebsiteLinkedInInstagramCosmopolitan Essay: "What It's Like to Have the 'Good' Cancer"Oprah Daily Article: "Five Things I Wish Everyone Understood About My Metastatic Breast Cancer Diagnosis"Allure Photo ShootThe Story of Our Trauma PodcastFEEDBACK:Like this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Practice Growth HQ
EP 160: Using the Media to Grow Your Practice – with Matt McCann

Practice Growth HQ

Play Episode Listen Later May 13, 2025 30:22


Episode Summary:  In this episode of Practice Growth HQ, I speak with Matt McCann about using media to grow your practice.  Matt is a seasoned media professional, with a background in radio, political consulting, and long-term healthcare. He is the publisher of LTC News, a leading consumer-focused website on health, caregiving, and aging.  In this episode, Matt shares powerful strategies for leveraging media to connect with your audience without stepping in front of a camera. He also highlights practical tips for establishing yourself as a local expert.  If you're ready to boost your credibility and attract more patients, you can't afford to miss this episode!  What you'll learn:  (04:30) Why finding your communication strength is the first step  (09:45) Identifying your audience for maximum media impact  (11:30) How to establish yourself as a local expert  (13:20) Practical tips for getting your message in the media  (26:00) How to use social platforms like Facebook, Instagram, and Twitter for credibility  Plus loads more!  Links and Resources:  Website: LTC News 

Healthcare IT Today
Takeaways from the Healthcare Marketing and Communications Conference - Healthcare IT Today Podcast Episode 166

Healthcare IT Today

Play Episode Listen Later May 12, 2025


For the 165th episode of the Healthcare IT Today Podcast, we are taking a look back at the Healthcare Marketing and Communications Conference! We kick this episode off by discussing our biggest takeaways coming out of the Swaay.Health LIVE conference. Then we narrow our focus down to the two big panels at the conference, the […]

takeaways healthcare marketing swaay healthcare it today communications conference
HealthcareNOW Radio - Insights and Discussion on Healthcare, Healthcare Information Technology and More

Hosts Colin Hung and John Lynn discuss Takeaways from the Healthcare Marketing and Communications Conference. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

takeaways healthcare marketing smart device swaay john lynn healthcare it today communications conference
Marketing Hospitality
Healthcare Marketing & Branding Trends Guide

Marketing Hospitality

Play Episode Listen Later May 10, 2025 10:11


In this episode of The Modern Marketer, Eddie Garrison dives deep into the top healthcare marketing and branding trends shaping 2025 and beyond. From the rise of hyper-personalized experiences and purpose-driven brands to the power of omnichannel strategies and emotionally intelligent design, this episode breaks down exactly what healthcare organizations need to do to stay relevant, human, and connected in a rapidly evolving landscape. Whether you're running a private practice, managing a specialty clinic, or leading a multi-location health system, this episode delivers actionable insights. The future of healthcare is personal, purposeful, and patient-centered—and the brands that lead with heart will win. Tune in and get inspired to reimagine your approach to healthcare marketing in 2025.

We Are, Marketing Happy - A Healthcare Marketing Podcast

We're back from HMPS25 and understand the hype! In this episode, Taylor, Kristin, and Jenny recap their time at the Healthcare Marketing & Physician Strategies Summit—from sunshine and friendship bracelets to standout sessions on privacy, AI, and proving ROI. H&H came prepared with art prints in hand and even swapped some friendship bracelets. The conference, hosted at the Omni Orlando, delivered with plenty of food, nonstop coffee breaks, and a crowd full of seasoned healthcare marketers from across the country. Plus, there were 70 sessions to choose from!We're sharing our favorite takeaways, including what it means to say “yes, however” when someone asks for a billboard, how hospital websites are becoming true transaction hubs, and why Cleveland Clinic shut down all marketing in a few markets.Speakers Mentioned:Christine Skiffington: https://www.linkedin.com/in/christineskiffington/ Sujal Raju: https://www.linkedin.com/in/sujalraju/ Celia Van Lenten: https://www.linkedin.com/in/celia-van-lenten-57a897a/ Gayle Sweitzer: https://www.linkedin.com/in/gayle-sweitzer-63ab739/ Alexa Warner: https://www.linkedin.com/in/alexa-warner-33807059/ Christine Woolsey: https://www.linkedin.com/in/christinewoolsey/ Susan Alcorn: https://www.linkedin.com/in/susan-alcorn-1b6b0670/ Ben Texter: https://www.linkedin.com/in/benjamintexter/ Gerard Gober: https://www.linkedin.com/in/gerardgober/ Pam Landis: https://www.linkedin.com/in/pamelalandis/ Lucky Rai: https://www.linkedin.com/in/lukhvinderrai/ Jen Jenkins: https://www.linkedin.com/in/jenjenkins/ Lacey Reichwald: https://www.linkedin.com/in/laceyreichwald/ Chris Bevolo: https://www.linkedin.com/in/chrisbevolo/ Tanya Andreadis: https://www.linkedin.com/in/tanyaandreadis/ David Feinberg: https://www.linkedin.com/in/david-a-feinberg-57746a5/ Paul Matsen: https://www.linkedin.com/in/paul-matsen-b65b751/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Propel Your Practice
3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [Propel Playback]

Propel Your Practice

Play Episode Listen Later May 1, 2025 14:45 Transcription Available


AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it's here and here to stay, so go on and embrace it. And, trust us, it's easier than you think. In this popular episode replay, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.We'll discuss:How to supercharge your creativity with AI assistanceThe evolution of writing tools from basic grammar checks to advanced assistantsPractical tips to elevate your content and stand out from the crowdThe art of balancing AI power with human creativityDon't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.

The No Normal Show by ReviveHealth
Chaos Is a Ladder: What's Next for Healthcare Marketing Leaders

The No Normal Show by ReviveHealth

Play Episode Listen Later Apr 23, 2025 47:57


BPD's latest report outlines the threats facing CMOs—and reveals the bold opportunities to lead, influence, and transform from the inside out. In this episode, Stephanie, Desirée, and Chris take a deep dive into The Future of the CMO, BPDs latest report, unpacking how marketing leaders can expand their influence, claim greater value, and lead transformation inside the health system enterprise. Plus: a spirited debate on speculative fiction, Des' surprising pick, and why metaphors might just be magic. Subscribe to the No Normal Rewind for early access to all of BPD's thought leadership—and a front-row seat to the future.Check out our latest report: "The Future of the CMO"

We Are, Marketing Happy - A Healthcare Marketing Podcast
Imposter Syndrome in Healthcare Marketing

We Are, Marketing Happy - A Healthcare Marketing Podcast

Play Episode Listen Later Apr 18, 2025 14:38


In episode 90 of We Are, Marketing Happy, Jenny sits down with Hedy & Hopp's Director of Data & Technology, Mark Brandes, for a conversation that steps outside our usual healthcare marketing topics. Instead of pixels and campaigns, we're diving into mindset specifically, how it shows up in our industry through things like imposter syndrome.Mark shares insights from a podcast he loves, Standard Deviation, and discusses how reframing imposter syndrome as “manifestations” can help us move past feelings of inadequacy. From the pressure to be a perfectionist or expert to the fear of asking for help, this episode unpacks the invisible weight many marketers carry, especially as roles evolve to include data, privacy, and compliance. Jenny and Mark reflect on their own experiences and offer encouragement to anyone who's ever thought, “Why am I even in this room?” Spoiler alert: you absolutely belong there.Resources Standard Deviation Podcast EpisodeConnect with Mark:LinkedIn: https://www.linkedin.com/in/markbrandes/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

The Agency Profit Podcast
How to Appeal to More Clients Without Diluting Your Niche, With John Meyer

The Agency Profit Podcast

Play Episode Listen Later Apr 16, 2025 33:25


Points of Interest1:04 – 1:46 – Introduction of John Meyer: Marcel introduces John Meyer, highlighting his experience as a successful agency owner, seller, and current business coach.2:10 – 2:30 – John's Current Focus with Leadmore: John explains his mission with Leadore: coaching agency owners to avoid solopreneur traps and scale their businesses.2:30 – 3:11 – "No More Solo" Coaching Program: Details of John's group coaching for agencies in the $100k-$400k range focused on delegation and growth.3:11 – 3:37 – Coaching for Scaling Agency CEOs: Information on John's one-on-one coaching for CEOs aiming to delegate and further scale their agencies beyond $500k.4:32 – 5:30 – The Founding Story of Lemonly: John recounts the pivot from a broad digital agency to specializing in infographics for better focus and impact.5:36 – 6:50 – Strategic Niche of Infographics: How Lemonly's focus on infographics led to recognition and work with major brands like Netflix and MLB.8:38 – 9:25 – The Challenge of Scaling a Niche: The episode transitions to discussing the dilemma of staying niched versus widening services for continued growth.14:51 – 15:03 – Introduction to the Product Ladder: John introduces his framework of four ways service businesses can generate revenue.15:03 – 17:18 – Levels of the Product Ladder Explained: A brief overview of the custom, done-for-you, done-with-you, and DIY service levels.17:54 – 18:08 – Utilizing the Ladder for Increased Profit: The concept of moving clients up or down the ladder and repackaging services for better retention and profitability.26:58 – 28:31 – Avoiding Custom Work at "Done-For-You" Prices: John cautions against providing bespoke services while charging for standardized offerings.Show NotesConnect with John:Johntmeyer.comLinkedInInstagramYouTubeLove the PodcastLeave us a review here.

Beyond The Clinic
051 Why isn't your business growing?

Beyond The Clinic

Play Episode Listen Later Apr 14, 2025 22:44 Transcription Available


Welcome to Beyond the Clinic!If you've been feeling stuck in your business, wondering why clients aren't flowing in despite all your hard work, you're not alone. No one taught us how to run a business when we trained as healthcare professionals. We were taught to help people, not to market ourselves or build financially sustainable practices.In this episode, I'm sharing the three most common mistakes healthcare professionals make in business and how to fix them. These insights will transform your business and income, so let's dive in!Episode SummaryHere's what we're covering today:1️⃣ The Time-for-Money Trap – Why relying solely on one-to-one sessions keeps your income capped and what to do instead.2️⃣ The Automation Gap – How not having a client attraction system is making business harder than it needs to be.3️⃣ The Marketing Myth – Why being on directories or having a website isn't actually marketing your business.This episode is all about creating awareness, not blame. Once you understand what's been holding you back, you can start making changes that will give you the freedom and flexibility you've been dreaming of.Key TakeawaysMistake #1: Relying on One-to-One SessionsTrading time for money caps your income. Even if you're fully booked, your growth is limited by the hours in your day. It's time to rethink how you structure your services and pricing.Mistake #2: Lack of AutomationWithout a system to bring in leads on autopilot, you're stuck on a hamster wheel of endless hustle. Automation can help you attract the right clients while saving you time and energy.Mistake #3: Playing Eeny, Meeny, Miny, Moe with DirectoriesBeing listed in directories or having a website isn't enough. Real marketing means reaching people before they even know they need you, building trust, and nurturing them into paying clients.Resources & LinksEpisode 22: Learn more about automation and how to buy back your time.Episode 19: Get ideas for creating a lead-generating freebie.Join the Freedom Formula: My free 3-day event where I'll guide you step-by-step on how to attract dream clients, automate your marketing, and break free from the time-for-money trap. Spots are limited, so sign up now!I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

We Are, Marketing Happy - A Healthcare Marketing Podcast
Accessibility in Healthcare Marketing

We Are, Marketing Happy - A Healthcare Marketing Podcast

Play Episode Listen Later Apr 11, 2025 11:57


In this episode of We Are, Marketing Happy, Jenny breaks down HHS's new accessibility rule and what it means for healthcare organizations. With compliance deadlines approaching in 2026 and 2027, it's essential to understand who's affected, what WCAG 2.0 AA standards require, and how to assess your website, kiosks, and mobile apps for compliance.Jenny shares steps for getting started, including a free accessibility scan and ways to approach necessary updates. While enforcement remains uncertain, prioritizing accessibility will result in a better experience for all patients and showcase your brand's commitment to inclusivity.Resources & NotesHHS Accessibility Rule Fact SheetADA Web Accessibility RuleFree Accessibility ScanSite Audit ToolColor Contrast ComplianceDesign Guide Based on WCAG PrinciplesFigma plug-ins are also available for additional accessibility checkpoints. However, automated tools only go so far. Having a designer and developer who understand accessibility best practices is the most reliable way to ensure compliance.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Healthcare Success
Video Best Practices for Effective Healthcare Marketing

Healthcare Success

Play Episode Listen Later Apr 11, 2025 28:12


Video isn't just another healthcare marketing tool—it's rocket fuel for engagement, trust, and conversions. According to our recent podcast guest, Tony Gnau, Founder and Chief Storytelling Officer at T60 Health, “video can boost website conversions by 66% and email click-through rates by up to 300%,” making it a key lever for strategic growth.

Healthcare Success
Webinar: Revolutionary Healthcare Marketing: 7 Vital Strategies for 2025

Healthcare Success

Play Episode Listen Later Apr 10, 2025 56:28


2025 is already shaping up to be the most revolutionary year healthcare marketing has seen in decades. Is your business seizing the extraordinary opportunities before us, or is it being left behind? Join Stewart Gandolf, MBA, CEO of Healthcare Success and recognized thought leader for over 20 years, as he unveils groundbreaking strategies for 2025 about how to: • Revitalize your brand with a “living brand” approach • Adapt your SEO strategies to include AI, ChatGPT, and zero-click searches • Out-market and outsmart aggressive competitors • Avoid HIPAA violations due to digital tracking technologies • Market in the era of value-based care and limited physician access • Double your ROI with AI-assisted phone agents and call-tracking • Leverage integrated marketing to ensure your brand is “everywhere” to patients and HCPS

Practice Growth HQ
EP 152: Becoming Remarkable with Fred Joyal

Practice Growth HQ

Play Episode Listen Later Mar 18, 2025 37:16


Summary: In this episode of Practice Growth HQ, I speak with Fred Joyal, co-founder of 1-800-DENTIST, the most successful dental referral service in the U.S. Fred has spent decades helping dentists grow, and he knows what actually works when it comes to standing out in a crowded market.  His advice is simple. Cutting prices, buying new equipment, or offering a unique service won't keep you ahead for long. Instead, trust, value, and patient experience are what truly set you apart. We also cover team culture, your practice environment, and how to build strong patient relationships that lead to long-term success.  If you want to stop competing on price and start growing a thriving practice, this episode is for you. What You'll Learn:  (03:56) Why cutting prices or adding new services won't keep you ahead  (06:16) The real reason patients choose you over someone else  (07:34) How to build trust so patients accept treatment without hesitation  (23:18) The link between a happy team and a profitable practice  And much more    Links and Resources: 

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#149 - How to Pick the Perfect Healthcare Marketing Agency

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later Mar 11, 2025 19:32


Choosing the right marketing agency can make or break your strategy—so how do you get it right? This week on Ignite, Cardinal's CEO, Alex Membrillo and EVP, Strategy & Business Development of True North Custom, Jane Crosby, dive into the RFP process, red flags to watch for, and why industry expertise is non-negotiable when choosing a healthcare marketing agency. Plus, our hosts explore the latest in media, performance marketing, and technology to help you stay competitive. Tune in for expert insights that will elevate your agency partnerships and marketing success! RELATED RESOURCES Connect with Jane - https://www.linkedin.com/in/janeastrup/  How to Select a Digital Marketing Agency for Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-select-a-digital-marketing-agency-for-your-healthcare-organization/  How to Create an RFP That Finds You the Ideal Marketing Agency - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-create-an-rfp-that-finds-you-the-ideal-marketing-agency/  How Our Agency Maintains Exclusivity in Competitive Healthcare Markets - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/maintaining-exclusivity-in-competitive-healthcare-markets/ 

Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD

Healthcare Marketing for Physicians is essential for doctors looking to attract the right patients, build a strong online presence, and future-proof their practice. In this episode, we sit down with Marita McCahill, founder of Practice Grow Marketing, to discuss proven strategies that help physicians stand out in an increasingly competitive healthcare landscape.✅ Are you a doctor or medical professional struggling to market your practice effectively?✅ Do you feel like you're invisible online despite being an expert in your field?✅ Wondering how to build trust and credibility with your patients before they even step into your office?Marita brings her extensive expertise in Physician Personal Branding, Healthcare Brand Development, and Reputation Management for Doctors to shed light on what healthcare professionals need to do to establish their online presence, gain more patient referrals, and create a sustainable growth strategy.Whether you're a new doctor starting out, an established physician looking to transition careers, or simply someone who wants to grow their practice efficiently, this episode provides practical strategies tailored to your unique challenges.

The Busy Leader’s Podcast - A Catalyst for Inspired Action
110_Becoming a Best Place to Work: The Impact of Emotional Onboarding at Aramark Healthcare+

The Busy Leader’s Podcast - A Catalyst for Inspired Action

Play Episode Listen Later Mar 3, 2025 39:36


On this final episode of our Emotional Onboarding Series for The Healthcare Plus Podcast, Dan Collard is joined by Bart Kaericher, President, CEO, and Chief Cultural Officer of Aramark Healthcare+. Highlighting his commitment to Aramark's 25,000+ teammates and the hospitals and patients they serve, Bart shares the importance of a human-centric approach to employee engagement and collaboration to enhance patient experiences. Along Aramark's journey to becoming a Modern Healthcare Best Place to Work (which they achieved for the first time in 2024), Bart shares several key learnings and adjustments his team made, including:Implementing Early Connect, a program aimed at supporting new employees, and Team Member Connect, a new system of rounding that encourages coworker connections.Offering a daily pay system to support the team's financial flexibility and address social determinants of health (SDOH).Reducing early turnover by connecting with new hires before they step onsite and regularly through the first 120 days. Advocating for a focus on purpose, culture, and effective communication.Missed an episode in our Emotional Onboarding series? Listen back now with Dr. Katherine Meese, Patti Frank, Natasha Lee, and Abby Spence. About Bart KaericherBart Kaericher is the President & CEO of Aramark Healthcare+. Since his arrival to Aramark he's been focused on building an organization that is delivering a vision of having engaged employees, positive patient experiences, operational excellence, caregiver support, and being problem-solvers within the healthcare arena.  Having a unified Culture of Caring has become a strong differentiator for Aramark Healthcare+. Before joining Aramark in May 2021, Bart served as Chief Growth Officer & Senior Vice President of Compass One Healthcare. While at Compass Group, he played an instrumental role in building revenues, profits, and valuable strategic partnerships. Prior to his tenure with Compass One Healthcare, Bart worked for more than a decade in the medical device industry at American Hospital Supply, now B. Braun Medical.  Bart holds an MBA in Healthcare Marketing from Saint Joseph University in Philadelphia, PA, and a BS in Business from Miami University, Oxford, Ohio. He has also completed Cornell University's Executive Healthcare Leadership program.

BootstrapMD - Physician Entrepreneurs Podcast
282: The Doctor's Guide to Building an Online Presence With Dr Mike Woo-Ming and Dr. Anne Truong

BootstrapMD - Physician Entrepreneurs Podcast

Play Episode Listen Later Feb 26, 2025 23:58 Transcription Available


This episode features Dr. Mike Woo-Ming and Dr. Anne Truong discussing why doctors should use social media to grow their careers. Traditional ways of getting patients, like newspaper ads and referrals, are becoming less effective. COVID-19 showed the importance of having an online presence. With their expertise, doctors can easily share valuable information and reach more people through platforms like YouTube. This helps build trust, attract patients, and even create new income opportunities. They encourage doctors to start making content and using social media to secure their future.    Three Actionable Takeaways: Doctors Need an Online Presence – Traditional ways of attracting patients, like newspaper ads and referrals, are no longer reliable. Social media helps doctors stay visible and reach more people. Social Media Can Grow Your Practice – Platforms like YouTube and Facebook allow doctors to educate, build trust, and even attract patients from across the country or worldwide. Start Now, Even If It's Not Perfect – Many doctors hesitate because they feel they're not tech-savvy, but starting with simple content and improving over time is key. The barrier to entry is low, and taking action is the most important step. Let's Connect Start Building Your Business(es) Today. Learn more here: https://www.bootstrapmd.com/courses    Want to start your own podcast? Check out Doctor Podcast Network! https://www.doctorpodcastnetwork.co/join   

Integrate & Ignite Podcast
The Most Strategic Way to Drive Demand in Healthcare Marketing with Adam Rosenberg

Integrate & Ignite Podcast

Play Episode Listen Later Feb 25, 2025 43:48


How does a small health tech startup stand out in a bustling industry? This StrategyCast episode shares the bold and awe-inspiring strategies of a rising star in healthcare marketing. Tune in to uncover how innovative marketing and AI strategies can turn challenging industry norms to your advantage! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:45 Hands-On Marketing Expertise08:39 Aligning Marketing with Business Strategy09:44 EON's Transparent and Collaborative Marketing13:18 Top 50 Healthcare Accounts Targeted15:53 Brand Strategy: Driving Website Traffic19:07 "Intelligence Layer, Not Incidental Finder"22:16 Balancing Searchability and Innovation28:08 Efficient Demand Generation Strategy31:54 Targeted Conferences Over General Booths35:23 Population Health Account Strategy37:33 Leveraging Influencers in Healthcare Marketing41:09 Facilitating Denver's Healthcare Networking==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

TOP CMO
Healthcare Marketing Under Pressure: Trust, Disruption & the Future of Engagement

TOP CMO

Play Episode Listen Later Feb 21, 2025 43:21


Healthcare marketing is evolving fast—legacy brands are fighting to stay relevant, disruptors are reshaping the industry, and consumers are more skeptical than ever. In this episode of Branded, host Ben Kaplan explores what it takes to stand out, build trust, and drive engagement in this competitive space.We hear from Katelyn Watson, CMO of Talkspace, on how the company pivoted its brand and made virtual mental health care more accessible. Robert Krane, co-founder of Talkiatry, shares how he tackled one of the biggest challenges in psychiatry—access to care. And Pam Morrisroe of Breakthrough T1D discusses the nonprofit approach to building credibility and deepening audience trust.From brand refreshes to social impact marketing, partnerships, and storytelling, this episode is packed with insights for anyone navigating the healthcare industry. Whether you're in marketing, healthcare, or brand strategy, this conversation delivers valuable lessons on standing out and making an impact.

Physical Therapy Private Practice: Secrets of the Top 10%
Ep. 358: It's a New World - Time to Get Out in Front of It

Physical Therapy Private Practice: Secrets of the Top 10%

Play Episode Listen Later Feb 19, 2025 21:26


In this episode, Brian Gallagher highlights the rapid pace of change in business and technology—using AI, automation, and blockchain as analogies for how physical therapy practices must evolve or risk falling behind. While AI may not directly run a PT clinic, the way owners manage their business is changing just as rapidly as AI is reshaping industries. The old-school model of handling everything in-house—billing, front desk, HR—is no longer sustainable. To stay ahead, practice owners must confront reality and adapt their business strategy to remain competitive. Visit megbusiness.com for more information or to schedule your free practice assessment.

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#146 - Private Equity's Impact on Healthcare Marketing with H.I.G Capital

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later Feb 18, 2025 17:19


In this insightful episode of Ignite, Anna Carlsmith, Operating Partner at H.I.G Capital joins Cardinal's CEO, Alex Membrillo, to share actionable insights on aligning marketing strategies with business outcomes, ensuring efforts translate directly into revenue growth. The episode explores the shifting marketing landscape—including Google's declining influence—while addressing critical factors like HIPAA compliance, EMR integration, and the balance between in-house and outsourced creative work. RELATED RESOURCES Connect with Anna - https://www.linkedin.com/in/anna-carlsmith/  How to Make Closed-Loop Reporting Work in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-closed-loop-reporting/  How to Build a Scalable MSO Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/ 

Manifest Change with Brooklyn Storme
Why Your Healthcare Marketing Isn't Working

Manifest Change with Brooklyn Storme

Play Episode Listen Later Feb 8, 2025 29:38


Are you a counsellor, psychologist, play therapist, therapist, coach, or social worker feeling like your marketing efforts are falling flat? Discover the missing ingredient in your healthcare marketing strategy: **Rapport.** In this episode of The Private Practice Podcast, Dr. Brooklyn Storme shares practical insights on how to build genuine connections with your audience to attract more clients and create a thriving private practice. Learn how to shift your focus from selling to connecting and why this approach leads to better results. **Download your FREE Story Template:** https://bit.ly/mytherapiststorytemplate **Key Discussion Points:** *   Why traditional marketing tactics often fail for healthcare professionals. *   The three pillars of successful marketing that are not being taught elsewhere. *   The power of rapport and connection in building trust with potential clients. *   How storytelling and personalised communication can cultivate loyalty and engagement. *   Practical steps to build rapport through your marketing efforts. **Timestamps:** *   0:00 - Introduction *   1:50 - Why Rapport is the Missing Ingredient *   3:45 - The Three Pillars *   5:58 - Rapport and Connection *   9:39 - The Power of Rapport *   14:21 - Practical Ways to Build Rapport *   21:59 - Practical Steps *   26:12 - Micro Coaching *   27:56 - Quick Challenge **Resources:** *   **The Private Practice Podcast:** www.brooklynstorme.podbean.com *   **Free Online Community for Therapists:** https://www.facebook.com/groups/theultimateprivatepractice Disclaimer: This episode is intended for informational purposes only and does not constitute professional advice. The views and opinions expressed are those of the speaker and do not necessarily reflect the views of any other organisation or entity. If you found this video helpful, please give it a thumbs up, leave a comment, and subscribe to the channel for more valuable content! Don't forget to click the notification bell so you never miss an upload. Keywords Okay, here are some keywords for your YouTube video, separated by commas (since you mentioned you don't want hashtags) for easy copy-pasting into the YouTube tags section: Private Practice, Therapist Marketing, Counselor Marketing, Psychologist Marketing, Healthcare Marketing, Marketing for Therapists, Marketing for Counsellors, Marketing for Psychologists, Build Rapport, Client Connection, Attract Clients, Private Practice Tips, Marketing Strategy, Mental Health Marketing, Social Worker Marketing, Play Therapist Marketing, Coaching Marketing, Rapport Building, Client Engagement, Client Retention, Storytelling, Personalised Communication, Authority, Credibility, Marketing for Healthcare Professionals, Private Practice Growth, Marketing Tips, Social Media Marketing, Website Marketing, Podcast Marketing, Overcome Imposter Syndrome, Marketing Challenges, Marketing Mistakes    

Healthcare Success
Healthcare Marketing in the Age of Limited Physician Access & Value-Based Care

Healthcare Success

Play Episode Listen Later Feb 7, 2025 38:51


How do you market healthcare when there is limited physician access—and the focus is on managing care, not increasing patient volume? In this episode, Dennis Jolley, System VP of Strategy and Planning at UW Health, shares how smarter patient navigation and precision marketing can optimize care delivery, reduce unnecessary costs, and improve both patient outcomes and financial sustainability.

The No Normal Show by ReviveHealth
The Golden Age of Healthcare Marketing is Here

The No Normal Show by ReviveHealth

Play Episode Listen Later Feb 5, 2025 42:09


What an exciting time to be alive and to also be...AI? In this episode of The No Normal, Emily Baker, AVP of Engagement, joins Des and Stephanie to discuss the emergence of AI agents that can perform tasks for users, the implications for marketing and content creation, and the disruption caused by DeepSeek in the competitive AI landscape.AI has been an exceptional tool for creatives and non-creatives alike to bring their ideas to life. So why the backlash? We touch on this and other important topics as we cover Stephanie Wierwille's latest blog for BPD, "The AI Era: The Golden Age of Healthcare Marketing," which emphasizes the importance of innovation, the democratization of creativity, and the need for marketers to adapt to new technologies while maintaining a human touch.Read Stephanie's blog, "The AI Era: The Golden Age of Healthcare Marketing".Subscribe to our newsletter

LTC University Podcast
From Colleagues to Caregivers: How Small Actions Create a Big Impact

LTC University Podcast

Play Episode Listen Later Jan 31, 2025 35:40


Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#143 - Transforming Healthcare Marketing with Better BI

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later Jan 28, 2025 39:12


Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This episode of Ignite tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you'll gain actionable strategies to turn data into meaningful decisions that drive your organization's success. Featuring: Andrew Chang, Chief Marketing Officer of UChicago Medicine Tom Stanton, Director, Marketing Analytics at Northwell Health Clay Nickens, Vice President, Strategy & Growth at Action Behavior Centers Ibrahim Albaba, Director of Growth & Strategy at CLS Health   RELATED RESOURCES Connect with Andrew - https://www.linkedin.com/in/andrew-chang-055216/  Connect with Tom - https://www.linkedin.com/in/thomaspstanton/  Connect with Clay - https://www.linkedin.com/in/claynickens/  Connect with Ibrahim - https://www.linkedin.com/in/ibrahim-albaba/ 

The Beacon Way
Elevating Healthcare Marketing with Colin Jeffries

The Beacon Way

Play Episode Listen Later Jan 23, 2025 28:24


In this episode of the Beacon Way podcast, host Jennifer is joined by Colin Jeffries to delve into various aspects of marketing within the healthcare and behavioral health sectors. They discuss Colin's podcast, the 'Rethink Marketing Podcast,' which has reached six successful seasons. Colin shares his journey in healthcare marketing, starting from his tenure at an orthopedic sports medicine practice to his current leadership role at BrightView Health. They talk about the transformative influence of telehealth and the evolving marketing strategies in the addiction treatment industry. Colin emphasizes the importance of optimizing conversion rates and collaborating with other providers to enhance the overall industry. They also touch on the impact and ethical considerations of AI in marketing. The episode concludes with insights into Colin's book 'Collecting Jelly Beans' and how to connect with him.

Dr Marketing Tips Podcast
The Future of Search and Healthcare Marketing in the Age of AI

Dr Marketing Tips Podcast

Play Episode Listen Later Jan 23, 2025 14:57


In this forward-looking episode of the DrMarketingTips Show, hosts Jennifer and Corey explore how the rapid rise of artificial intelligence (AI) is reshaping search behavior and healthcare marketing strategies. Learn what changes are coming, how they will impact your practice, and what you can do to stay ahead.The seismic shift in how patients search for and choose healthcare providers is here. From AI-powered search engines to evolving patient expectations, this episode breaks down what you need to know about these trends and their impact on your practice.Tune in to Discover:How AI is Redefining Search:The rise of AI-powered search engines like ChatGPT, Perplexity, and Google Gemini.What this shift means for traditional platforms like Google and your ad strategy.The New Front Door for Patients:Over 70% of patients now start their search for a new doctor online.How AI-driven snippets and summaries influence patient decision-making.Why Strong Content Still Reigns Supreme:How practices that invested in high-quality content and SEO will have an advantage.Tips for creating content that positions your website as a trusted source for AI-generated answers.The Role of Trust and Reputation:Why online reviews and authenticity still drive patient decisions, even with evolving technology.How AI might incorporate reviews and ratings into its decision-making.The Impact of Mobile-First Experiences:The growing importance of mobile-friendly websites as most patients now browse and book via smartphones.Why a seamless user experience is critical to keeping potential patients on your site.What You Can Do Today:Practical steps for leveraging AI in your marketing strategy, including chatbots and content optimization.Insights into how patient behavior is changing and how to adapt to meet their expectations.

Practice Growth HQ
EP 144: If I Ran Your Practice, Here's Exactly What I'd Do - With Angus Pryor

Practice Growth HQ

Play Episode Listen Later Jan 21, 2025 20:06


Episode Summary:  In this episode of Practice Growth HQ, it's just you and me. I'm sharing what I'd do if I walked into your practice and partnered with you.  Over the past 10 years, I've built two seven-figure businesses and spent over 10,000 hours consulting with practices of all shapes and sizes across Australia. Here's what I know: clinical skills are important, but they're not what will set your practice apart or grow it in today's competitive market.  I'll walk you through the 4 key steps to attract more patients, stand out in your local market, and create a practice your patients love.  If you're ready to shift your thinking and grow your practice, this episode is for you.  What you'll learn:     [01:45] Why clinical skills alone won't grow your practice anymore.  [04:30] The secret to standing out in a crowded market—and why your patients need to care.  [09:18] Why your website is failing (and how to fix it in seconds).  [10:41] How professional photos, videos, and Google reviews can build trust fast.  [12:18] The importance of operational excellence—and why your reception team is the MVP.  [14:45] How to partner with your patients for feedback, reviews, and referrals.  [17:13] How one practice we worked with grew 30% in a year.   Plus loads more!     Links and Resources:   Website: https://dentalmarketingsolutions.com.au/   Book: Dental Profit System    

Medical Millionaire
#148: Filling Chairs and Shelves: Understanding Your MedSpa Demand Funnel For Inventory Success With Ben Hahr

Medical Millionaire

Play Episode Listen Later Jan 17, 2025 52:04


In this episode, Cameron is joined by Ben Hahr, aesthetics industry expert, and they discuss product launches, inventory management, and the importance of understanding patient preferences. The conversation delves into the challenges practice owners face when navigating the market, the role of discounts, and strategies for optimizing inventory purchases to ensure practice success.Cameron and Ben talk about the importance of understanding the demand funnel for practice owners, particularly in the context of making informed purchasing decisions. They explore how to maximize savings through effective marketing strategies, the significance of cost per lead and patient acquisition, and the need for practices to analyze their inventory management. They also emphasize the importance of data-driven decision-making and understanding patient lifetime value to enhance practice growth.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The aesthetic industry is evolving with new products and strategies.Frictionless experiences for doctors are crucial for product success.Inventory management is a significant pain point for practice owners.Patient preferences play a vital role in product selection.Discounts can sometimes commoditize products rather than enhance value.Understanding the market and patient demographics is essential for growth.Practices should focus on outcomes rather than just sales.Building trust with patients is key to successful product use.Practices need to evaluate new products carefully before implementation.Effective inventory management can lead to better financial outcomes. Understanding your demand funnel is essential for practice growth.Calculating cost per lead helps in making informed marketing decisions.Investing in marketing can significantly increase patient acquisition.Practices should analyze their inventory to avoid overextending themselves.Coupons can be misleading; true savings come from understanding your metrics.Patient lifetime value is crucial for long-term success.Effective marketing strategies can lead to increased revenue.Practices should leverage net terms to improve cash flow.Engaging with patients through events can enhance demand.Data-driven decisions lead to better financial outcomes.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

The School for Humanity
#120 "Startup Storytelling and Healthcare Marketing: Insights from Haddas Eshel and Efrat Marmur"

The School for Humanity

Play Episode Listen Later Jan 13, 2025 36:13


Haddas Eshel is a Marketing Communications Director with a focus on brand strategy, social media management, and content creation. At Milagro, she leads efforts in brand awareness, positioning, and competitive analysis while managing the company's social media, podcasts, and webinars.    Website: https://milagroai.com/ Facebook: https://www.facebook.com/haddas.eshel/ LinkedIn: https://www.linkedin.com/in/haddas-eshel-694a0791 Instagram: https://www.instagram.com/haddas_e/ YouTube: https://www.youtube.com/@HaddasEshel   Efrat Marmur is VP Marketing at Air Doctor. With over 20 years of experience in B2B tech product marketing, she's worked with startups and corporate giants in healthcare and tech. Efrat's expertise drives customer experience enhancement and brand awareness across Air Doctor's worldwide operations.    Website: https://www.air-dr.com LinkedIn: https://www.linkedin.com/in/efrat-marmur/   In this episode, we dive into creative startup strategies with Haddas Eshel and explore how Efrat Marmur is transforming healthcare marketing at Air Doctor. From AI-driven innovations to TikTok triumphs, discover actionable tips and bold ideas to elevate your marketing game.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

The NTM Growth Marketing Podcast
#120 "Startup Storytelling and Healthcare Marketing: Insights from Haddas Eshel and Efrat Marmur"

The NTM Growth Marketing Podcast

Play Episode Listen Later Jan 13, 2025 36:13


Haddas Eshel is a Marketing Communications Director with a focus on brand strategy, social media management, and content creation. At Milagro, she leads efforts in brand awareness, positioning, and competitive analysis while managing the company's social media, podcasts, and webinars.    Website: https://milagroai.com/ Facebook: https://www.facebook.com/haddas.eshel/ LinkedIn: https://www.linkedin.com/in/haddas-eshel-694a0791 Instagram: https://www.instagram.com/haddas_e/ YouTube: https://www.youtube.com/@HaddasEshel   Efrat Marmur is VP Marketing at Air Doctor. With over 20 years of experience in B2B tech product marketing, she's worked with startups and corporate giants in healthcare and tech. Efrat's expertise drives customer experience enhancement and brand awareness across Air Doctor's worldwide operations.    Website: https://www.air-dr.com LinkedIn: https://www.linkedin.com/in/efrat-marmur/   In this episode, we dive into creative startup strategies with Haddas Eshel and explore how Efrat Marmur is transforming healthcare marketing at Air Doctor. From AI-driven innovations to TikTok triumphs, discover actionable tips and bold ideas to elevate your marketing game.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#140 - Top Healthcare Marketing Trends for 2025

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later Jan 7, 2025 12:19


Join Cardinal's CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone and dive into the healthcare marketing trends redefining how providers should reach and engage patients in 2025. From leveraging AI and omnichannel strategies to creating authentic patient connections and navigating measurement challenges, this episode of Ignite shares the insights and tools to drive growth and innovation in the new year. RELATED RESOURCES Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ Meta Announces Major Changes to Healthcare Advertising - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/  How To Build a Digital Marketing Roadmap—and Why You Need One - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-build-digital-marketing-roadmap/

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#139 - Executive Outlook on Healthcare Marketing in 2025

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later Dec 31, 2024 41:35


Get an exclusive look at how top executives are shaping the future of healthcare marketing in 2025. From navigating economic shifts and changing consumer behavior to thriving in competitive markets, they'll reveal where they're investing budgets and share strategies for scaling marketing efficiently. Learn what trends they see on the horizon and how to meet consumers at every step of their healthcare journey.   Featuring:  Mari Considine, Chief Marketing Officer of Acenda Integrated Health Matthew Fitzgerald, Chief Marketing Officer of Tend Ryan Torresan, Chief Marketing Officer of Peak Dental Services Chris Pace, Sr. Director of Digital Marketing at Banner Health   RELATED RESOURCES Connect with Chris - https://www.linkedin.com/in/chrispaceaz/  Connect with Matthew - https://www.linkedin.com/in/matthew-fitzgerald-93b13bb/ Connect with Ryan - https://www.linkedin.com/in/ryantorresan/  Connect with Mari - https://www.linkedin.com/in/mariconsidine/

Audiology Mastery: How to Build Your Dream Practice
Protect Your Practice: The Ultimate Guide to HIPAA-Compliant Marketing for Audiologists | James Corr

Audiology Mastery: How to Build Your Dream Practice

Play Episode Listen Later Dec 24, 2024 30:58


Audiologists often use web tracking technologies in healthcare marketing, which can compromise patient privacy and lead to unintentional HIPAA violations if not properly managed. These mistakes can result in substantial fines and damage to a practice's reputation. After a decade in analytics consulting, James Corr noticed that his clients had growing concerns about online tracking and privacy. This led him to FreshPaint, where he helps healthcare organizations protect patient privacy. In this episode, James and Kevin discuss the importance of HIPAA compliance, common misconceptions among healthcare practices, and the risks of non-compliance. James Corr is a data privacy expert and the Head of Compliance and Privacy at FreshPaint. At FreshPaint, he helps healthcare organizations navigate compliance challenges while using web tracking and analytics tools. In this episode, Kevin and James will discuss: (00:00) Introduction (00:35) From Consulting to Data Protection at FreshPaint (01:59) Why HIPAA Compliance Matters for Practices of All Sizes (05:14) Protecting Patient Privacy in a Data-Driven World (07:42) How FreshPaint Ensures Data Protection in Digital Marketing (08:57) Web Tracking Risks in Healthcare Marketing (12:09) Safeguarding Your Practice Against 'Ambulance Chasers' (17:11) HIPAA's Four Tiers of Violations and Their Impact (20:18) Addressing Privacy Concerns with Facts, Not Fear (22:14) Why You Need Specialized Attorneys for HIPAA Compliance (28:47) Connecting with James James Corr is a data privacy expert and the Head of Compliance and Privacy at FreshPaint. With years of experience in analytics consulting, he shifted his focus to data protection and HIPAA compliance, driven by the increasing need to safeguard patient privacy in digital marketing. At FreshPaint, James helps healthcare organizations navigate compliance challenges while using web tracking and analytics tools. He is passionate about helping practices achieve their marketing goals without compromising patient trust or privacy. Connect with James: James's LinkedIn: https://www.linkedin.com/in/jamescorr1/  James's Email: james.corr@freshpaint.io  Resources Mentioned: FreshPaint Website: www.freshpaint.io  The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery

Dr Marketing Tips Podcast
Top 5 2025 Healthcare Marketing Trends: What You Need to Know

Dr Marketing Tips Podcast

Play Episode Listen Later Dec 19, 2024 23:25


In this episode, Jennifer and Corey discuss five crucial topics shaping the medical marketing landscape next year—from rising costs to AI disruption—and provide actionable insights to help your practice stay ahead of the curve.Tune in to Discover:The Rising Costs of Doing Business:From tariffs to post-pandemic supply chain challenges, learn how rising costs in promotional products, medical supplies, and general operations will impact your practice.Tips for planning ahead to lock in savings and navigate new challenges.The Role of Artificial Intelligence (AI) in Marketing:How AI is changing search engine behavior and impacting website traffic.Insights into how AI-powered tools, like automated ad platforms and predictive algorithms, are reshaping the patient journey.Potential pitfalls, from oversaturation to ethical considerations, and what it means for your team.Social Media Evolution and Advertising Trends:What shifting platforms, like Blue Sky, Threads, and TikTok, mean for your social strategy.The importance of short-form video for doctor engagement and how social media platforms are incentivizing content creators.Directory Listings: The Local SEO Advantage:Why keeping directory listings accurate is more important than ever as Google and Apple compete for local search dominance.How directory listings drive phone calls, patient visits, and practice revenue—and what's coming next.The Growing Importance of Mobile-First Websites:With 61% of patients accessing practice websites only on mobile devices, it's time to prioritize mobile-first design for seamless user experiences.Tips for designing conversion-focused mobile sites that meet patient expectations and perform well on search engines.Bonus Insight: Emerging Consumer Trends:Learn how shifts in consumer behavior, as identified in the latest PressGainey survey, will impact healthcare marketing strategies.Why patient experience and accessibility will be key drivers of growth in 2025.

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#137 - Redefining Healthcare Marketing Through Accountability, Agility, and Alignment with Monu Kalsi, Millennium Physician Group

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later Dec 17, 2024 22:46


Monu Kalsi, Head of Marketing at Millennium Physician Group joins Cardinal's CEO, Alex Membrillo, to share valuable insights on how to align your marketing strategies with organizational goals through the AAA Framework—accountability, agility, and alignment—while focusing on the full customer journey and impact on top-line revenue. Tune-in to learn strategies for driving measurable growth, collaborating cross-functionally, and enhancing patient and community care, all while meeting the economic challenges of today. RELATED RESOURCES Connect with Monu  - https://www.linkedin.com/in/kalsi/  How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  ROI Tracking Demystified: How to Measure Performance in a HIPAA World -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/

Will Power
Transforming Healthcare Marketing with Corey Walker

Will Power

Play Episode Listen Later Dec 17, 2024 39:43 Transcription Available


Send us a textTransforming Healthcare Marketing with Corey Walker: Unlocking Instagram's PotentialIn this episode, Corey Walker, social media expert and five-time bestselling author, shares her journey into healthcare marketing, from Vision Service Plan to Dignity Health. Discover how Instagram can be a powerful tool for connecting with patients across generations, helping healthcare providers grow their practices in innovative ways.Key Takeaways:Learn how Corey's methods have driven results for businesses of all sizes.Discover how targeted Instagram ads can enhance patient appointments and recruitment efforts.Build connections through educational reels and staying true to your brand's strengths.See how platforms like LinkedIn and Instagram can transform hiring in healthcare.Virtual Rockstars specialize in helping support or replace all non-clinical roles.Book a free call to learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

Transcending Home Care
Mastering Hospice Stories for Media Success.

Transcending Home Care

Play Episode Listen Later Dec 17, 2024 40:05


Send us a textIn this episode of Transcending Home Care, Tony Kudner talks with April Dovorany, earned media expert at Real Chemistry, about sharing impactful patient stories. Learn how to craft pitches, engage local media, and navigate patient privacy to highlight the extraordinary care provided by home-based organizations while boosting visibility and community impact.

The Business of Pharmacy Podcast
Redefining Healthcare Marketing Strategies | Saul Marquez Outcomes Rocket, CEO

The Business of Pharmacy Podcast

Play Episode Listen Later Dec 16, 2024 39:08


This week on The Business of Pharmacy Podcast™, Saul Marquez, CEO of Outcomes Rocket, shares transformative insights on healthcare marketing strategies. From leveraging podcasts to redefining patient care narratives, discover how businesses can authentically engage and thrive. An inspiring journey of entrepreneurship, innovation, and the power of storytelling. Don't miss it!

Future Ear Radio
133 - Oli Luke - The Best Hearing Healthcare Marketing Strategies Heading into 2025

Future Ear Radio

Play Episode Listen Later Dec 3, 2024 73:29


Guest: Oli Luke - Co-Founder & Chief Marketing Officer for Orange & Gray Oli joins Dave on the podcast this week to share his perspective on how to navigate and capitalize on the rapidly changing marketing environment within the hearing healthcare market.

The Move
The Move in Healthcare Marketing to GenX

The Move

Play Episode Listen Later Dec 3, 2024 38:59


In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target different generations. The conversation covers the importance of tailoring content to generational needs and life stages, the necessity of seamless digital experiences, and leveraging social proof through reviews and testimonials. Alan also touches on the impact of AI in healthcare and offers career advice on embracing opportunities. 00:00 Introduction and Special Guest Introduction 03:50 Alan Shoebridge's Career Journey 06:34 Importance of Generational Marketing in Healthcare 07:38 Targeting Gen X and Millennials 09:31 Maintaining a Cohesive Brand Across Generations 13:42 Adapting to Technological Changes in Communication 18:58 Leveraging AI in Healthcare 22:52 The Role of Social Media in Healthcare Marketing 33:13 Final Advice and Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

Practice Growth HQ
EP 138: How to Build a Social Media Presence That Gets Noticed - With Benjamin Schrader

Practice Growth HQ

Play Episode Listen Later Nov 19, 2024 29:33


Episode Summary: In this episode of Practice Growth HQ, I speak with Benjamin Schrader about how healthcare professionals can finally make social media work for their practice. Benjamin is the founder of Schrader Promotions and a seasoned event producer who has worked with major brands. With his unique blend of expertise and personal healthcare experiences, Benjamin knows how to help practices build trust, attract patients, and create an authentic online presence. In this episode, Benjamin dives into the power of personal branding, why video content is a must, and how staying consistent across platforms keeps patients engaged. If you want a social media presence that stands out and turns followers into patients, you won't want to miss this episode! What you'll learn:  (05:17) How Benjamin's health journey taught him what patients value most (12:31) The power of small, genuine interactions in building trust that keeps patients coming back (15:29) Practice accounts vs. personal brands—what actually works for healthcare pros (18:30) Why video content is the easiest way to connect with patients fast (24:20) Why defining your look, tone, and presence makes you impossible to ignore. (26:09) The social media trick that will make patients trust you asap.  Plus loads more!  Links and Resources:  Instagram: benjamin_shrader 

The Cash-Based Practice Podcast
CBP 253: Simple Strategies to Boost Cash-Pay Referrals: Healthcare Marketing Tips

The Cash-Based Practice Podcast

Play Episode Listen Later Nov 16, 2024 9:41


Do you struggle with how to develop new referral sources for your cash-based practice? Or do your efforts to reach new prospective referral sources rarely get answered? If you answered yes to either of those questions, you'll want to check out this video. I share a simple healthcare referral marketing strategy that works, without making you feel like a used-car salesman. In this week's video, you'll hear my favorite tactic to drastically increase your referral source network, without all the awkwardness, cold calling, or uncomfortable conversations. You'll learn how to cultivate referral sources who are happy to send you cash-pay patients.

Clear the Air with RPA
Remedy for Brand Wellness: How to build trust in healthcare marketing

Clear the Air with RPA

Play Episode Listen Later Nov 12, 2024 16:56


Healthy brands start with smart marketing. Paul Thompson, VP / Business Development at RPA, and Jennifer Fagan, Marketing and Communications Executive at Adventist Health Glendale, prescribe insights on patient experience, tech, and authentic storytelling.  

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#132 - Debunking the Biggest Myths in Healthcare Marketing

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later Oct 8, 2024 14:41


The Cardinal team dives deep into the biggest myths surrounding healthcare marketing. From the misconception that 'more traffic equals more sales' to the belief that 'AI will destroy SEO,' we're breaking down the truths behind paid media, SEO, and more. Tune in as we dispel the myths shaping the industry, offering clear insights to help healthcare marketers navigate the complex landscape with confidence.

Help Me With HIPAA
Avoid These 5 Healthcare Marketing Mistakes - Ep 477

Help Me With HIPAA

Play Episode Listen Later Sep 27, 2024 52:45


Healthcare marketing is tricky enough without tripping over the big pitfalls that could leave you tangled up in HIPAA violations or a patient privacy disaster. Today we break down five common marketing mistakes you definitely want to steer clear of. From misinterpreting HIPAA rules to guarding patient data like it's your grandma's secret cookie recipe, these blunders can get you into serious trouble. We're here to help you navigate these common missteps and protect your business from unnecessary risks. More info at HelpMeWithHIPAA.com/477

Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
#1032 - Mastering Healthcare Marketing: Strategies, Technology, and Scaling with Nick Smith (Loud Canvas)

Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD

Play Episode Listen Later Aug 21, 2024 16:45


In this insightful episode, we dive deep with Nick Smith, a Pharmaceutical Omnichannel Strategist, who shares his unique journey from church planting to becoming a leader in healthcare marketing. Nick discusses the complexities of marketing high-stakes pharmaceutical products, the importance of data and analytics, and how he has successfully scaled operations at Loud Canvas Media. He also offers valuable advice on leveraging AI, technology, and omnichannel strategies to create impactful marketing campaigns. Learn how to apply these advanced marketing principles to small businesses, especially for physician-owned practices. Whether you're a healthcare professional or a marketing enthusiast, this episode is packed with actionable insights to help you elevate your marketing game. To connect with Nick, visit his website: https://www.loudcanvas.com/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/christopher-loo/support