Podcasts about healthcare marketing

In the late 1980s, a child exposed to fallout from the Chernobyl disaster lay in a hospital bed while doctors told his family there were no clear answers and no reliable path forward. Decades later, that same child, Yan Leyfman, walks into exam rooms as a hematology oncology fellow, expected to deliver clarity inside a system that still runs on delay, uncertainty, and institutional self preservation.This episode traces the throughline from early life shaped by radiation exposure and hospice level uncertainty to a career inside academic medicine, translational research, and oncology media. Yan built his identity around survival and usefulness, moving from patient to physician while carrying the memory of what it feels like to sit on the other side of the table. He helped launch MedNews Week during the COVID crisis to push back on misinformation and expand access to medical knowledge, stepping into a public role while still in training.The conversation stays grounded in the friction between personal narrative and system reality. Clinical training demands efficiency, hierarchy, and emotional distance. Cancer care demands time, clarity, and human connection. Those forces collide in real patient encounters where prior authorization delays, insurance barriers, and fragmented care pathways shape outcomes as much as any treatment protocol.Yan speaks openly about mentorship, belonging, and the drive to make meaning out of survival. The discussion pushes further into what the healthcare system actually rewards, what it quietly strips away, and how quickly empathy can erode under institutional pressure. The episode also examines the role of medical media, where education, industry influence, and narrative control often blur together.This is a conversation about identity under construction, about what happens when someone who remembers powerlessness steps into a role that carries authority, and about whether that memory can survive long enough to change anything.RELATED LINKSYan Leyfman on LinkedInYan Leyfman on InstagramSurviving ChernobylFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

By the time a patient searches for urgent care, the marketing battle is already half over. On the Ignite Healthcare Marketing podcast, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Miriam Rose Lee, CMO of MainStreet Family Care, to unpack how urgent care brands win patient trust long before the search happens. Miriam shares the brand-building, local search, and reputation strategies driving growth across 67 clinics in rural and metro markets. If your clinics are relying only on paid search to drive volume, this conversation will reframe your entire approach. You'll walk away knowing: Why community presence and brand familiarity drive more urgent care visits than paid social How to build a local SEO and Google Business profile strategy that converts at the right moment The review incentive system that gets clinic staff actively asking for five-star feedback How to align marketing and operations so patient experience doesn't undercut your acquisition efforts If you want to build local patient trust that holds up before, during, and after the clinic visit, this is the episode to listen to next. RELATED RESOURCES Connect with Miriam - https://www.linkedin.com/in/miriamroselee/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Mastering Performance Max (PMAX) for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-max-pmax-healthcare-guide/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/

Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI, the fundamentals of strong local SEO still matter.In this episode, you'll learn what Google and Bing are saying about AI search, how Google Business Profiles, websites, reviews, social media, and authority-building influence visibility, and what clinics should focus on right now to improve rankings in Google Search, Google Maps, ChatGPT, Perplexity, and other AI-powered platforms.If you're wondering how AI is changing SEO for chiropractors, physical therapists, acupuncturists, med spas, and other healthcare businesses, this episode will help you separate fact from fiction and focus on the strategies that are actually moving the needle.Episode webpage: https://propelyourcompany.com/how-ai-search-works-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Matthew Zachary is a brain cancer survivor, healthcare advocate, founder of Stupid Cancer and We the Patients, and host of Out of Patients. In April 2026, he returned to the stage at Merkin Hall near Lincoln Center for his first solo public piano concert in almost 22 years while launching his debut book, We the Patients: Understanding, Navigating, and Surviving America's Healthcare Nightmare.What unfolded became far larger than a concert.Over 2 hours, survivors, clinicians, advocates, nonprofit founders, journalists, pharmaceutical sponsors, and healthcare insiders gathered in one room to reflect on 30 years of survivorship, institutional failure, accidental advocacy, and the emotional afterlife of cancer. The evening moved through original piano performances, live chapter readings, and deeply personal conversations about infertility, disability, financial toxicity, insurance denials, grief, burnout, and what happens when patients spend decades navigating systems designed around transactions instead of continuity.Guests including Wendell Potter, Maimah Karmo, Craig Lustig, Shelly Fuld Nasso, Tamika Felder, and others reflected on how the modern cancer advocacy movement emerged largely because patients built parallel systems where healthcare infrastructure failed to meet human needs. The conversation explored how prior authorization, reimbursement incentives, administrative fragmentation, and institutional distrust continue shaping the patient experience across oncology and survivorship.The performance also marked a deeply personal milestone. After brain cancer compromised his left hand at age 21, Zachary spent 6 months rehabilitating both hands to return to public performance for the first time in over 2 decades. The result became part concert, part civic gathering, and part historical record of a generation of survivors who refused to disappear quietly.RELATED LINKSMZLIVE Official WebsiteMZLIVE YouTube VideoFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why healthcare marketing? For many people in the industry, healthcare marketing is a deeply purposeful career path that allows them to positively impact others' lives and improve access to healthcare. In this week's episode, our CEO Jenny offers guidance for new grads and professionals on rising industry trends and important skills for success in healthcare marketing. Major Industry TrendsShifting Search Journeys: The percentage of patients using Google for traditional searches is shrinking, as people turn toward generative AI for pre-diagnostic research.Authenticity Beats High-Production Value: With the rise of deepfakes and AI-generated media, there is a growing demand for transparent, unpolished video content.Privacy and Measurement Challenges: Marketers need to get creative in order to prove ROI while maintaining compliance, as HIPAA and state-level privacy laws have made it more difficult to track campaign performance.Essential Skills for SuccessKeep a Human in the Loop: Use AI as a productivity tool, rather than a replacement for critical thinking. Be sure humans are in charge of the storytelling.Engage Audiences with Microlearning: Work on translating complex clinical topics into engaging, short, mobile-first videos that can quickly educate and build trust.Adopt a Privacy-First Analytics Mindset: Focus on downstream business outcomes, like patient appointments, while ensuring patient information remains secure and compliant.Proceed with Empathy and Health Literacy: Focus on writing copy that is easy to understand and empathetic, that AI cannot easily replicate.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In December 1996, a 37 year old pharmaceutical executive sat in a Borders bookstore reading medical textbooks on the floor, trying to understand a disease she had never heard of. Multiple myeloma carried a three year prognosis. Her daughter was 18 months old. Her father had just died of cancer. Within weeks, she pushed her doctors to say the quiet part clearly. This would likely end her life before her child entered kindergarten.Kathy Giusti refused to accept passive survival. She built a plan while the system offered fragments. She interviewed oncologists and fertility specialists at the same time. She pursued IVF to have a second child while preparing for treatment. She stayed employed to keep insurance coverage. Every decision carried financial, medical, and emotional risk.That same urgency exposed a deeper failure. Cancer research moved slowly. Academic centers guarded data. Clinical trials lacked coordination. Patients entered a system that demanded compliance without providing clarity. Giusti responded by building the Multiple Myeloma Research Foundation, not as a support group, but as an operating engine to accelerate drug development, fund research, and force collaboration across institutions.This episode tracks the tension between individual agency and systemic failure. Giusti describes how patients navigate diagnosis, insurance barriers, and fragmented care in real time. She explains how data, genomics, and clinical trials reshape cancer treatment while still leaving patients responsible for decisions they are not trained to make. She addresses disparities in access, the limits of early detection, and the reality that progress in oncology often depends on speed, funding, and alignment of incentives.The conversation moves between lived experience and structural critique. It names the cost of delay, the burden placed on patients to act as their own advocate, and the tradeoffs required to push a system forward that still protects itself first.⸻RELATED LINKSKathy GiustiMultiple Myeloma Research FoundationFatal to FearlessAmerican Society of Hematology⸻FEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For the 193rd episode of the Healthcare IT Today Podcast, we are talking about trends in healthcare marketing and patient experience! We kick this episode off by discussing how we think the healthcare website is changing this year. Then, we debate where we think AI is affecting how patients seek and receive care. Next, we share the marketing message that surprised us at the Swaay.Health LIVE conference. Lastly, we conclude this episode by talking about our key takeaways from Swaay.Health LIVE that we think health IT leaders need to know. Here's a preview of the topics and questions we discuss in this episode: How is the healthcare website changing in 2026? Where is AI changing how patients seek and get care? What marketing message surprised you at the Swaay.Health LIVE conference? What are the key takeaways from Swaay.Health LIVE that Health IT leaders need to know? Now, without further ado, we’re excited to share with you the next episode of the Healthcare IT Today podcast. We publish a new Healthcare IT Today podcast every ~2 weeks. Thanks to our friends at Healthcare Now Radio, you’ll be able to listen to the latest episodes of Healthcare IT Today on their radio station for the first two weeks. Then, we’ll be publishing each episode as a podcast and YouTube video here after it finishes on the radio. You can also subscribe to the Healthcare IT Today podcast on any of the following platforms: Apple Podcasts Google Podcasts Stitcher Podcast Radio TuneIn Spotify iHeartRadio Pandora Thanks for listening to Healthcare IT Today and if you enjoy the content we’re sharing, please rate the podcast on your favorite podcasting platform. Along with the popular podcasting platforms above, you can Subscribe to Healthcare IT Today on YouTube. Plus, all of the audio and video versions will be made available to stream on HealthcareITToday.com. If you work in Healthcare IT, we’d love to hear where you agree and/or disagree with the perspectives we shared. Feel free to share your thoughts and perspectives in the comments of this post, in the YouTube comments, with @Colin_Hung or @techguy on Twitter, or privately on our Contact Us page. Let us know what you think of the podcast and if you have any ideas for future episodes. Thanks so much for listening! Listen to Our Latest Episodes:

Hosts Colin Hung and John Lynn discuss Trends in Healthcare Marketing and Patient Experience. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You'll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. (popular episode replay)Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

At 19, Shlomit woke up unable to speak. The right side of her body went numb. An emergency room sent her home and called it stress. That moment did not end in a diagnosis that changed policy or triggered reform. It sent her into a decade long pursuit of understanding how the brain fails language and how the healthcare system fails patients who cannot advocate for themselves.Shlomit trained as a speech language pathologist and spent years inside acute care hospitals and ICUs, performing endoscopies and treating patients with brain injury, stroke, and dysphagia. She watched medical teams rotate in and out, deliver dense updates, and leave families nodding without comprehension. She stayed behind and translated. Every day, patients told her she was the only one who explained what was happening. That gap is not an accident. Hospital systems optimize for throughput, not understanding. Patients move through beds based on cost, not readiness. Discharge planning becomes a financial decision wrapped in clinical language. A stay under 48 hours can shift the insurance burden dramatically, leaving patients exposed to higher out of pocket costs. Shlomit left the system and built Patient Path NYC, a private patient advocacy service. She now spends 15 to 20 hours a week per client reading charts, coordinating care teams, and translating medical decisions into plain language. Her work sits in the uncomfortable space between healthcare policy and lived experience. Families pay out of pocket to understand their own care. Hospitals benefit from the clarity she provides while maintaining the same structural incentives that created the confusion.This conversation tracks the human cost of fragmented care, the economics behind discharge decisions, and the quiet reality that patients who cannot communicate clearly often lose control of their own outcomes.RELATED LINKSShlomit LibertyShlomit Liberty on LinkedInPatient Path NYCBoard Certified Patient AdvocateFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2020, developmental biologist Dr. Crystal Rogers drove the country roads outside Davis, California crying between grant rejections, wondering whether she was about to lose her lab, her career, and the scientific future she had spent years building. She had already done what academia tells young scientists to do. She earned the credentials. She landed a faculty position at UC Davis. She built a lab. Then the real test began.On this episode of Standard Deviation, Dr. Oliver Bogler examines the unspoken rules that determine which scientists survive academic research and which quietly disappear from it. The conversation follows Crystal Rogers and cancer biologist Dr. Michelle Mendoza as they collide with the “Hidden Curriculum” of biomedical science: the unwritten rhetoric, institutional signaling, and grant writing strategies that often decide who receives funding, tenure, and long term stability.Michelle Mendoza entered a tenure track position at the Huntsman Cancer Institute while raising 3 children, navigating a divorce, and trying to secure major NIH funding during COVID. What looked like objective scientific review turned out to depend heavily on persuasion, presentation, and insider fluency. Established researchers could promise massive research agendas based on reputation alone. Junior investigators faced a completely different standard.Oliver traces how the Life Science Editors Foundation and its JEDI program intervened by pairing scientists with former editors from journals including Cell and Nature. The work had little to do with commas or grammar. Editors challenged logic, structure, and scientific framing before grant reviewers could destroy an application in public.Both researchers eventually secured career defining grants. One realized she would keep her job and not have to move her family. The other celebrated by ordering a personalized “DEV BIO” license plate and driving through Davis blasting nineties hip hop and Beyoncé.The episode exposes how biomedical research funding rewards institutional fluency as much as scientific talent, and how hidden systems inside academic medicine continue shaping who gets to stay in science long enough to make discoveries.RELATED LINKSDr. Crystal Rogers LinkedInDr. Crystal Rogers Faculty PageDr. Crystal Rogers LabDr. Michelle Mendoza LinkedInDr. Michelle Mendoza Faculty PageHuntsman Cancer Institute Mendoza LabLife Science Editors FoundationFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this final episode of our series exploring the strategic imperative of speed in healthcare, Emily Baker is joined by Kelly Nye, Vice President of Marketing and Digital Strategy at HCA Healthcare, and Jessica Schmidt, President of BPD Healthcare.Together, they explore how AI, data, and digital tools are reshaping how patients access, understand, and navigate care—and how those changes are redefining expectations.From personalized communication to real-time guidance, the conversation highlights how many of the innovations improving experience are also fundamentally about speed: reducing friction, accelerating understanding, and enabling more responsive care.This episode brings the series full circle—showing how the shift from months to moments ultimately transforms not just how organizations operate, but how patients experience healthcare itself.

In 2008, Katy Talento walked away from Capitol Hill and into a Catholic convent. Within a year, she walked out. Within another decade, she sat inside the White House shaping health policy. Somewhere in between, she got labeled “infertile” after a single cycle of testing and spent years believing it.That label stuck. The pain that came before it never got investigated. Doctors offered birth control and moved on. No one asked why her body was struggling. No one followed the thread.Talento built her career inside the very systems she now critiques. She worked on federal health policy, global disease programs, and later advised the Trump administration on healthcare reform. She helped advance price transparency rules in a system where hospitals can still list 457 different prices for the same service.Then she left.Now she builds employer health plans that bypass insurers, PBMs, and traditional networks. Her approach replaces insurance contracts with direct payment, nurse navigators, and cost sharing models that promise simplicity but raise hard questions about risk and protection.This conversation sits in that tension.Talento describes a healthcare system shaped by layered incentives, where insurers, hospitals, and intermediaries profit from complexity. She argues that employers hold the leverage to disrupt it. The host pushes on what happens when patients fall outside those structures, when contracts disappear, and when community based models fail.The episode moves through infertility, misdiagnosis, insurance design, and the mechanics of employer sponsored care. It tracks how policy decisions made in Washington ripple into exam rooms, billing departments, and family lives.It also confronts a harder truth.Even insiders who understand the system can still get caught in it.RELATED LINKSAllBetter HealthKaty TalentoThem Before UsAn Arm and a LegRelentless Health ValueFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Your marketing strategy is only as strong as the team executing it. Cardinal's VP of Brand Marketing Ashley Petrochenko sits down on the Ignite Healthcare Marketing Podcast with Kelly Perritt, Chief Marketing and Brand Strategy Officer at Horry Georgetown Technical College and a 20-year healthcare marketing veteran. Kelly shares the leadership principles she's used to build high-performing teams across nonprofit, for-profit, and academic healthcare environments, and why getting this right is the real driver of marketing results. You'll walk away with: A practical framework for aligning team members to roles based on strengths, not job titles Why listening is the most underrated skill in healthcare marketing leadership How to break down silos and create cross-functional alignment through process documentation What to look for when hiring multidimensional marketing talent in an AI-driven world If you want to build a team that can actually keep pace with where healthcare marketing is heading, this episode is essential listening. RELATED RESOURCES Connect with Kelly: https://www.linkedin.com/in/kellymperritt/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ How to Build a Healthcare Marketing Roadmap That Drives Patient Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-build-digital-marketing-roadmap/

Our CEO, Jenny Bristow, and Director of Growth, Marissa Gurrister, have just returned from Salt Lake City where they were attending the recent HMPS conference (Healthcare Marketing & Physician Strategies Summit). In this week's episode, they recap their experience, describing the event as energizing and collaborative, an environment that fostered meaningful connections and professional growth.Key highlights from the conference included:CEO Communications Playbook: This session was notable for its "no-recording" policy, which encouraged vulnerability and candid discussion regarding professional leadership.AI in Action: This session outlined a shift in the AI conversation toward sophisticated, strategic implementation and process efficiency rather than fear of job replacement.Promise to Practice: This session focused on aligning brand strategy with patient experience through real-world case studies.Governing Patient-Facing AI: This session explored how health systems can effectively meet patients where they are regarding AI interaction.Brand Frankenstein: This discussion covered the emotional and strategic complexities of navigating joint ventures, affiliations, and rebrands.Epic Marketing Implementation: H&H presented a case study with Bayhealth, outlining a roadmap for improving patient experience and volume through technical audits and leveraging existing infrastructure.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Connect with Marissa:Email: marissa.gurrister@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/marissa-gurrister/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In a wooded campground cabin in the early 2000s, 19 year old Ben Unger stood in the doorway and watched 20 naked men form a circle around a crying teenager. A counselor held up two tangerines and shouted, “These are your balls.” The exercise claimed to cure same sex attraction by forcing young men to “reclaim” their masculinity from overbearing mothers. Phones had been confiscated. Parents had paid thousands of dollars. Religion supplied the script. Pseudoscience supplied the props.Ben had grown up in an Orthodox Jewish community in Brooklyn and later studied in Israel to become a rabbi. When he admitted he felt attracted to men, rabbis told him to eat 7 figs a day, immerse in a ritual bath 5 times daily, or marry a woman and trust that “if there's friction, it works.” At 19, he entered conversion therapy through an organization called Jews Offering New Alternatives to Homosexuality, known as JONAH. He left with depression, religious trauma, and 6 months of silence toward the mother he had been taught to blame.Years later, represented by the Southern Poverty Law Center, Ben helped sue JONAH for consumer fraud in a landmark New Jersey case. The argument centered on evidence, not theology. Sexual orientation cannot be changed. The jury deliberated for 3 hours and ruled against the organization. The verdict helped reshape how states regulate conversion therapy and protect minors from psychological harm disguised as treatment.Today, Ben runs Buff Personal Training in New York City, a gym built on autonomy, mental health, and self respect. His story traces the arc from institutional control to self authorship. The conversation examines religion, LGBTQ rights, conversion therapy, consumer protection law, and the lasting cost of being told your identity is a disorder.RELATED LINKSBen Unger on LinkedInBen Unger on InstagramBUF Personal TrainingSouthern Poverty Law CenterJONAHFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Speed doesn't happen on its own. It happens through people.In this episode, part of our series on the strategic imperative of speed in healthcare, Emily Baker speaks with Jeremy Harrison, VP of Consumer Engagement and Experience at MultiCare Health System, about what it takes to build teams that can actually move at the pace required today.From decision-making and trust to change management and leadership philosophy, this conversation brings the reality of execution into focus. Because even with the right strategy and technology, organizations slow down when teams aren't empowered to act.They explore how to remove bottlenecks, create alignment, and build a culture where speed and quality can coexist.As we continue our series exploring speed, this episode centers on the human systems that make faster, smarter action possible.

Drew Flugstad-Clarke never planned to work in brain cancer. She planned to play Division I soccer at Georgetown. She planned to paint. She even tried investment banking, answering emails at 4am in a cubicle that never slept. Then in June 2022 her father, Jim, was diagnosed with glioblastoma at 57. He died 1 day shy of 7 months later, just before his 58th birthday. His symptoms began with emotion, not seizures. A steady HR executive suddenly cried. His golf game slipped. By the time he entered the hospital for a scan, he did not leave without surgery. A subway poster for a 5K became a lifeline. Drew showed up. She found a community. She later joined the American Brain Tumor Association as Community Manager for the Eastern Region. This conversation walks through anticipatory grief, caregiving in real time, strategic numbness, and what it costs to curate hope when the median survival clock is already ticking.RELATED LINKSDrew Clark Flukestad on LinkedInTopor StudiosAmerican Brain Tumor AssociationGeorgetown University Women's SoccerFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

91% of healthcare marketers say data drives their decisions. 1% can connect the majority of their spend to actual outcomes. That gap is the headline statistic of FreshPaint's 2026 State of Healthcare Marketing report. It's also the wrong place to start the conversation. The harder question isn't whether healthcare marketers can close the attribution gap. It's whether the attribution model the industry has been chasing was ever the right tool for the business healthcare is actually in. Chris Boyer and Reed Smith open the episode with the two structural issues hiding behind the 91/1 paradox, then sit down with Ray Mina, the new CEO of FreshPaint, to walk through the report and what FreshPaint sees across hundreds of health systems managing roughly $2 billion in ad spend. Chris and Reed examine: Why the referring physician is the biggest specialty care channel that no attribution model can see The brand window mismatch, why work that compounds over 18 months keeps getting measured in a 30-day window How the 95:5 reality (most patients aren't in-market this week) breaks the assumptions performance dashboards are built on How attribution model choice (last-click, first-touch, linear, data-driven) quietly decides which work gets credit, and why most teams never make the choice on purpose The CFO shadow attribution problem, why marketing's ROI numbers and finance's numbers align only 54% of the time, and what happens in the 46% Ray's interview lands the practitioner perspective. The 2026 report puts data behind what most marketing leaders are feeling, the era of good enough is over, the Google trap is real and quantifiable, the four-tier maturity spectrum has only 1 to 3% of organizations operating at the top. Ray is honest that getting there is a significant investment, and that the tools have caught up in a way they hadn't three years ago. The conversation gets specific about what's now achievable, what isn't, and what the path looks like for organizations that don't have a Clint Paul or a Blair Premis to lead the work. If your attribution dashboard tells you brand isn't working, check which model you're running before you cut the budget. The answer the dashboard gives depends on the question the model was built to answer. Mentions from the Show: FreshPaint 2026 State of Healthcare Marketing report: https://www.freshpaint.io/state-of-healthcare-marketing Ray Mina on LinkedIn: https://www.linkedin.com/in/raymina/ FreshPaint: https://www.freshpaint.io/ Marketing Rounds podcast (FreshPaint, on YouTube): https://www.youtube.com/@freshpaintio/podcasts Binet & Field, "The Long and the Short of It," IPA: https://ipa.co.uk/knowledge/effectiveness-research-analysis/les-binet-peter-field John Dawes / Ehrenberg-Bass on the 95:5 rule: https://marketingscience.info/news-and-insights/prof-byron-sharp-skewers-binet-tells-marketers-to-sack-agencies-preaching-share-of-voice Forrest et al., "Dropping the Baton: Specialty Referrals in the United States" (PMC): https://pmc.ncbi.nlm.nih.gov/articles/PMC3160594/ Improvado Healthcare Marketing Strategy Guide 2026: https://improvado.io/blog/healthcare-marketing-strategy-complete-2026-guide ABA Advertising, "Why Attribution Models in Healthcare Fail," October 2025: https://abaadvertising.com/industry-insights/why-attribution-models-in-healthcare-fail-and-what-to-do-about-it/ Patient Daily on multi-touch attribution in healthcare, January 2026: https://patientdaily.com/stories/679604830-multi-touch-attribution-models-help-healthcare-marketers-improve-campaign-measurement McKinsey, "The CMO's Comeback," 2025: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-cmos-comeback-aligning-the-c-suite-to-drive-customer-centric-growth Duke CMO Survey, Fall 2025 (34th edition): https://cmosurvey.org/marketers-claim-a-broader-role-and-increased-influence-amid-pressures/ Uptempo CMO vs. CFO survey, 2025: https://www.uptempo.io/ebook/cmo-vs-cfo/ Michael Kaminsky (Recast), HBR, September 2025: https://hbr.org/2025/09/when-cmos-and-cfos-align-their-kpis-they-deliver-more-value Marketing Dive on the Perion / Advertiser Perceptions report, November 2025: https://www.marketingdive.com/news/the-cmo-cfo-relationship-heres-what-the-numbers-say/806122/ Pedowitz Group Revenue Marketing Index 2025 (citing Gartner CMO Spend Report 2024): https://www.pedowitzgroup.com/revenue-marketing-index Reed Smith on LinkedIn: https://www.linkedin.com/in/reedtsmith/ Chris Boyer on LinkedIn: https://www.linkedin.com/in/chrisboyer/ Chris Boyer website: http://www.christopherboyer.com/ Chris Boyer on BlueSky: https://bsky.app/profile/chrisboyer.bsky.social Reed Smith on BlueSky: https://bsky.app/profile/reedsmith.bsky.social Learn more about your ad choices. Visit megaphone.fm/adchoices

Janine Durso spent 30 years inside pharmaceutical advertising shaping healthcare narratives before becoming a belief strategist and founder of The Believist. In November 2024, during a routine Zoom coaching session, she felt what she called a sharp, terrible pain in the right side of her head. Within hours she was in surgery for a ruptured brain aneurysm. She does not remember the ambulance, the ICU, or the first weeks that followed. She spent 5 weeks in intensive care, then 10 days relearning how to walk, calculate simple change, and manage basic cognition. Doctors later placed a stent and continue monitoring a second unruptured aneurysm.This episode traces the moment she told her husband something broke in my brain, the 14 days doctors called touch and go, and the slow mental rebuild that followed. It also examines insurance barriers that require 2 direct relatives with aneurysms before screening coverage, and why she now lobbies in Washington for change.RELATED LINKSJanine DursoThe BelievistBrain Aneurysm FoundationWhite Plains HospitalDr. Jared CooperFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Trust is no longer a brand message. It is the growth engine behind patient acquisition today. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Rachel Johnson, Marketing Director at Acorn Health, to break down how healthcare marketing is shifting toward consumer-led journeys where patients arrive informed, empowered, and already forming opinions before they ever engage. She shares how behavioral health has become a powerful example of this shift and why marketers must rethink how they build trust across the entire experience. This matters because growth is no longer driven by channels alone. It is driven by how well your brand shows up across every touchpoint patients actually trust. You will learn: Why patient journeys are longer, messier, and harder to control How reputation and peer conversations shape patient decisions What it takes to build trust before the first interaction How to align marketing and operations to reduce friction   If you are rethinking how to drive real patient growth today, this is a conversation you do not want to miss. RELATED RESOURCES Connect with Rachel - https://www.linkedin.com/in/racheljohnson730/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

Think ChatGPT is helping your SEO? It might be doing the opposite. In this episode, we're unpacking the truth about using AI tools like ChatGPT for SEO, including where they fall short, how they can quietly hurt your rankings, and what most clinic owners are getting wrong. You'll walk away knowing how to use AI the right way, without damaging your website's visibility.Episode Webpage: https://propelyourcompany.com/chatgpt-cant-do-seo/Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Stephanie McGirr explains how niching down helped her marketing agency grow faster and deliver stronger results for clients in the direct primary care space. She shares how building repeatable systems, choosing the right tools, and offering fractional CMO leadership can help agencies move from reactive work to strategic impact. The conversation also explores how membership-based healthcare practices require education-driven marketing and long-term relationship building. If you're looking to specialize your agency, strengthen your positioning, and adapt to AI-driven marketing changes, this episode offers practical direction grounded in real experience. Today we discussed: 00:00 Choosing a Healthcare Marketing Niche 02:33 Amplify DPC Platform 06:00 Fractional CMO Strategy for DPC Practices 09:54 AI in Healthcare Marketing 13:00 The Patient Journey in DPC Marketing 15:22 Future Marketing and AI Trends Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Rebecca Benghiat holds a JD, passed the bar, and skipped corporate law to build mental health systems instead. She now serves as Chief of Staff and Head of Impact at Inner Foundation, where she helps direct capital toward emerging adults ages 18 to 30 and asks a hard question every day: Is this actually working?In this conversation, she dismantles the myth of easy fixes. She explains why mental health measurement resists clean metrics, why a PHQ 9 score starts a conversation but never finishes one, and why “scale” often flatters institutions more than it helps people. She breaks down how impact investing shapes care delivery, why schools need networked systems not slogans, and why friction might be developmentally necessary.The stakes are real. Vulnerable families navigate snake oil, glossy apps, and pay to play algorithms while carrying the burden of choice in crisis. Benghiat lives inside that complexity and refuses to simplify it.RELATED LINKSRebecca BenghiatInner FoundationAspen Ideas HealthThe Jed FoundationFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At age 12, Dr. Chrystal Starbird stood by a pond after turning her mother in to the police. She watched tadpoles and fish move beneath the surface and found a strange kind of order. Science became her refuge long before it became her career. Years later, she built that refuge into a profession. She now serves as an Assistant Professor at the University of North Carolina, studies structural biology tied to cancer and Alzheimer's disease, and won Cell's first Rising Black Scientist Award in 2020. On paper, she fits the model of success. In practice, she had to fight for basic access at every stage.Conference travel required upfront cash she did not have. Networking favored pedigree over merit. Mentorship often depended on who knew your name in the room. Chrystal learned those rules, then chose to break them open for others.Oliver Bogler examines what Chrystal calls the advocacy tax. She has delivered over 70 invited talks. Nearly 40 percent focus on equity, mentorship, and policy. Academic reward systems do not count that labor toward tenure. She still does it.Through her leadership at the Life Science Editors Foundation, Chrystal helped build the JEDI program, which pairs underrepresented scientists with editors from journals like Cell and Nature. The program has supported over 100 awardees with more than 1,000 hours of mentorship. This episode exposes how biomedical science rewards output while ignoring the work required to make the system accessible. It also shows what happens when the people most affected refuse to step back.RELATED LINKSDr. Chrystal StarbirdStarbird LabLife Science Editors FoundationJEDI ProgramFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At 19, Jansher Naim went from sharp stomach pain to a Stage 4 fibrolamellar diagnosis that few doctors see and even fewer young adults survive. He pushed through 41 rounds of chemotherapy, a Whipple surgery, and months of isolation while his friends kept moving through normal college life. In the studio, Jansher sits beside his mother Sadia Siddiqui, who refused early defeat and helped overhaul his care team when the first plan offered little optimism. Now a Computer Science student at Columbia, Jansher lives in the uneasy space between remission and risk, managing fertility decisions, travel for ongoing care, and the strange pressure to look fine at 22. Together they describe what it takes to grow up fast inside a system that rarely knows what to do with young adults who refuse to disappear.RELATED LINKSJansher NaimSadia SiddiquiFibroFighters FoundationColumbia UniversityFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Healthcare marketing is entering a new phase where AI, data, and trust are redefining what actually drives patient acquisition. In this continuation of our 200th episode, we take the conversation further as Lauren Leone, Cardinal's Chief Growth Officer, sits down with our media, analytics, and creative experts who are in the trenches every day. They break down how AI, data, and platform shifts are redefining what actually drives patient acquisition and where most teams are falling behind. You'll learn: Why first-party data and real patient outcomes now drive visibility and trust How AI is accelerating insights and changing how teams act on data What's actually improving paid media performance today Why creative and full-funnel strategy matter more than targeting As we continue celebrating our 200th episode, this conversation brings the real-world perspective on the trends shaping what's next in healthcare growth. RELATED RESOURCES 2026 Healthcare Marketing Trends: The New Rules Redefining Growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Performance Creative: The Key to Paid Media Success  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

Why Great Clinicians Still Struggle in PracticeIn this solo episode, we're tackling a hard truth that many healthcare providers feel but rarely say out loud:You can be incredibly talented clinically… and still struggle in practice.Why? Because clinical education and business education are not the same thing.Too many providers spend years sharpening their skills in assessment, treatment, and patient care—but receive little to no training on how to build a practice that is sustainable, profitable, well-run, and resilient. And in today's healthcare landscape, that gap matters more than ever.In this episode, we explore why business education is not a distraction from clinical excellence—it's one of the things that supports it. From patient communication and retention to systems, workflow, marketing, and long-term practice growth, this conversation is about helping providers understand why success in practice requires strength in both lanes: clinical and business.This episode also introduces The Clinical Catalyst, a new weekly LinkedIn newsletter created for modern healthcare providers who want to think more strategically about patient care, practice growth, continuing education, business systems, and practical innovation.Key Topics:Why great clinical skill does not automatically lead to success in practiceCommon business challenges that hold talented providers backWhy patients now expect more clarity, trust, convenience, and follow-throughThe false divide between “clinical” and “business” educationWhy stronger business systems often lead to better patient experiences and better outcomesSimple action steps providers can take right away to start building a stronger practice

Jessica Federer built her career inside the rooms where science, money, and power collide. As the first female Chief Digital Officer at Bayer, she helped steer a 120,000 person global company through the rise of digital medicine while confronting a harder truth: women were excluded from U.S. clinical trials until 1993. In this conversation, she explains how decades of “first in man” research shaped drug development, why women experience side effects at nearly 2x the rate of men, and how guidance on sex based differences did not arrive from the FDA until December 2025. She shares what it means to sit on a Yale Institutional Review Board, why clinical trial stipends over $3,000 get taxed, and why she believes participants deserve tax credits instead. From GLP 1 profits to $40,000,000 women's health funds that barely move the needle, this episode names the gaps and the opportunity hiding inside them. RELATED LINKSJessica Federer on LinkedInJessica Federer on InstagramYale School of Public HealthHealth of Women Investor SummitFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Search alone is no longer enough to keep driving patient acquisition in healthcare today. In this special episode celebrating the 200th episode of Ignite, Lauren Leone, Cardinal's Chief Growth Officer, and Rich Briddock, Chief Strategy Officer, break down the biggest shifts changing how healthcare organizations drive growth today. From tougher attribution and rising media costs to full-funnel strategy and smarter creative, this conversation shows why healthcare marketers need a more modern approach to stay competitive and prove impact. You will learn: • Why search-only strategies are hitting a ceiling • How better measurement leads to better growth decisions • What a stronger full-funnel media mix looks like today • Why creative strategy matters more as platforms automate If you're trying to drive patient growth in a more competitive, more complex digital landscape, this is the episode to listen up next. RELATED RESOURCES Connect with Lauren- https://www.linkedin.com/in/laurenthomasdigital/ Connect with Rich - https://www.linkedin.com/in/richard-briddock-01426682/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Performance Creative: The Key to Paid Media Success  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

In this week's podcast, Stewart Gandolf talks with Krista Robertson and Ben Cash about why healthcare RFPs so often frustrate both clients and agencies—and what health systems can do to make the process more strategic, more human, and more effective.

Monique Gore Massey spent 2.5 years cycling through New York City emergency rooms while her body shut down. Fevers hit 105. Her weight dropped from 122 pounds to 72 in 3 months. Hair fell out in clumps. No one ran an ANA test. Doctors blamed stress, old sports injuries, migraines. When a physician finally named it lupus, she added that she hoped it was not. Months later, Monique heard the words “get your affairs in order.”In this episode, Monique details living with lupus nephritis, pericarditis, fibromyalgia, and the daily math of survival. She recounts arriving at a patient conference shortly after coming off crutches and requesting elevator access for support, only to face resistance at a health summit that claimed to center patients. She breaks down what it costs when industry extracts lived experience for free and calls it engagement. Listeners will hear what invisible illness looks like in real time, how bias delays diagnosis, and why advocacy without strategy leaves patients exploited instead of respected.RELATED LINKSMonique Gore MasseyLupus Foundation of AmericaFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Teresa Baglietto has lived through the kind of compounded harm that exposes how thin the safety net really is. In this episode she walks through a life shaped by medical neglect, personal violence, and the exhausting labor of self advocacy. She nearly died after a C section when hospital staff failed to confirm she had urinated before discharge, spending 15 days hospitalized and separated from her newborn while facing the possibility of permanent damage. In 2013 she discovered an aggressive breast cancer and waited weeks for test results and surgery while administrators stalled and passed responsibility. Care only moved forward after she threatened public exposure. Teresa also speaks openly about surviving rape in high school, losing her father to cancer at age 48 when she was 10, and growing up without reliable adults in the room. She explains why it took 7 years to write her book, why she launched a podcast, and how sales grit becomes a survival tool when patients must fight systems designed to delay them. The conversation stays specific, unsentimental, and grounded in consequence.RELATED LINKSTeresa Baglietto on LinkedInThe Ripple Effect by Teresa BagliettoIn Shock PodcastIn Shock Podcast on InstagramCanvas Rebel interview with Teresa BagliettoFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Healthcare SEO is changing fast as AI reshapes how patients search and how answers appear in Google. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing sits down with John Vantine, SEO Director at GoodRx, who helped scale organic traffic from 4 million to 12 million monthly sessions. With more than 20 years of SEO experience, John explains how the rise of AI search and generative answers is forcing healthcare marketers to rethink traditional SEO playbooks. Instead of chasing massive content libraries, the future belongs to brands that focus on trust, intent, and content that actually serves the patient journey. In this episode, you'll learn: • Why publishing thousands of pages is no longer a winning healthcare SEO strategy • How AI search and Google's evolving results are changing patient discovery • The role of user experience and trust signals in modern healthcare rankings • How to build a focused content strategy that drives real business impact If healthcare SEO is part of your growth strategy, this episode will change how you think about content, search, and patient discovery in the AI era. RELATED RESOURCES Connect with John - https://www.linkedin.com/in/johnvantine/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ How to Avoid Keyword Cannibalization Between Paid Search & SEO  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/

AI tools like ChatGPT are changing how people research health questions online, but patients are not all using AI the same way. In this episode, we explore how different generations use and trust AI tools compared to Google search when looking for healthcare information and local clinics. Learn how younger and older patients search differently, why Google Maps and reviews still play a major role in choosing a provider, and what these trends mean for your clinic's SEO, website content, and online visibility.Episode webpage, blog & show notes: https://propelyourcompany.com/ai-vs-google-for-clinics/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

In this episode, Jenny Bristow, CEO & Founder of Hedy & Hopp, unpacks the state of the healthcare marketing agency landscape, which has evolved a lot in the past few years! It's important to choose an agency that understands the nuance of your organization and the challenges healthcare marketers face. Jenny explores three different categories of healthcare marketing agencies and the types of offerings they provide. Episode Notes:Full-Service Agency: These agencies provide upstream strategy and branding, in addition to performance tactics. Their primary focus is on the who, what, and why. They thrive in market research, persona development, and messaging positioning. And, they have traditional capabilities, too.Performance Marketing Agency: These agencies focus exclusively on patient acquisition and retention, primarily utilizing digital tactics. Their goal is to drive appointments.Specialty Marketing Agency: These agencies are pros in content development, upstream research, direct mail, and website services. They are a great fit for organizations that want to focus in one area without a broader  need for full-service agency services.(Bonus—not an agency!) Tech Solutions: SAAS platforms provide extremely useful solutions, like CDP or analytics compliance, but don't provide service. Maintenance and ongoing work falls on an individual organization, or an organization can choose to partner with a full service or specialty agency for support.Finally, Jenny offers some advice to differentiate between the full-service agencies, which is to ask about an agency's roots. Many started as creative agencies that added digital capabilities later. Hedy & Hopp was built on a strong analytics, compliance, and performance foundation, and later added strategy and creative services.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Science likes to call itself a meritocracy. Angela Anderson and Brandi Mattson know better. Both served as editors at elite journals (Cell and Neuron), where a single decision could determine who gets tenure, funding, or obscurity. They watched brilliant data get filtered out because the authors did not know the unwritten rules controlled by 5 dominant publishing houses with profit margins higher than Google.In 2020, amid pandemic shutdowns and national reckoning over racial injustice, they co-founded a nonprofit to expose that hidden curriculum. Through the JEDI program, they provide 10 hours of free editorial consulting to scientists who lack access to elite networks. In 1 year alone, 25 awards helped researchers salvage canceled grants, secure NSF career funding, and rebuild careers derailed by rejection.This episode pulls back the curtain on the multibillion dollar publishing engine that profits from taxpayer funded science and reveals who gets heard, who gets sidelined, and how insiders are choosing to redistribute power.RELATED LINKSAngela AndersonBrandy MattsonLife Science EditorsLife Science Editors FoundationCellNeuronNational Science FoundationFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job.You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral partners and community organizations to local media and resource guides, you will walk away with a practical plan you can start using right away.In this episode of The Clinic Marketing Podcast, you will discover how to:Turn existing professional relationships into safe, sustainable linksUse local directories, associations, and community involvement to support local SEOCreate simple content that naturally attracts local linksEvaluate which link opportunities are worth your time and which to skipIf you handle healthcare marketing for a clinic and want more “near me” visibility, stronger rankings, and more of the right patients finding you online, this episode is for you.>> Episode webpage and blog: https://propelyourcompany.com/local-link-building/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Today's episode of Out of Patients welcomes Dr Pamela Buchanan, an emergency room physician with over 20 years inside American medicine who refuses to sugarcoat what the job demands and what it destroys. She worked straight through COVID as protocols changed by the day and deaths arrived faster than anyone could process. She logged 80 to 100 hour weeks. She isolated from her family to avoid bringing the virus home. Over time, survival began to feel negotiable.Dr Buchanan speaks openly about burnout as emotional flatline and about physician suicide as a predictable outcome that leadership prefers to ignore. She describes the ER as the catch all for a broken system and explains why chronic care collapses there by design. She shares the reality of trying to access mental health care while still practicing medicine, calling dozens of therapists, getting nowhere, and spending $10,000 to $15,000 out of pocket just to stay alive and functional.Listeners will hear how neurodivergence shaped her career in emergency medicine, how race and trust intersect inside hospital walls, and why doctors are leaving in waves. This conversation carries clarity, anger, humor, and hard earned truth from someone who stayed long enough to name the damage.RELATED LINKSDr Pamela BuchananStrong MedicineDr Pamela Buchanan on LinkedInDr Pamela Buchanan on InstagramEmotional Flatline articleKevinMD essay by Dr Pamela BuchananFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Many medical practices hire marketing firms — but the why isn't always clear. Are you promoting new services, trying to attract more patients, or working to strengthen trust within your existing patient base?In this episode, Terry Fletcher and member Carl White break down the difference between marketing and promotion for medical practices, and what practices should evaluate before bringing on a marketing consultant.

Most healthcare marketing does not fail because marketing is useless. It fails because clinics make it hard to trust them, hard to book, and hard to talk about them.In this episode, Jimmy McKay and Andrea Cheney unpack what PT clinic owners and healthcare marketers keep getting wrong. They break down why patients now behave more like consumers, what they actually look at before booking, and why reviews, websites, and front desk processes matter more than another generic ad campaign.The big takeaway for busy PTs and clinic owners: marketing works better when operations work better. If your clinic creates a five-star experience, makes reviews easy, reduces friction, and shows up online with purpose, your marketing starts pulling its weight.What You'll LearnWhy healthcare still confuses marketing with advertisingWhat patients are actually checking before they choose a clinicWhy reviews are part marketing and part operationsHow to make review requests easier and more consistentWhat a PT clinic website must do to convert trust into actionWhy social media should help patients understand themselves, not just hear about your clinicHow public insurance disputes damage trust for everyone involvedWhat PT owners can steal from Wendy's when they need attentionKey Takeaways for Clinic OwnersBetter marketing starts with better patient experienceYour front desk is part of your marketing systemA simple booking path matters more than fancy wordingGeneric “we're evidence-based” messaging is not persuasiveAttention is earned when content is about the patient, not the clinicOperational friction creates bad stories that no ad can fixGuestAndrea Cheney — fractional marketing leader and consultant in healthcare marketingResources & Tools MentionedGoogle ReviewsGoogle Business ProfileQR code review promptsText and email follow-up for review collectionWebsite usability checksFacebook groupsTikTokLinkedInShort-form videoSponsors PT Pintcast's official 2026 sponsors include SaRA Health, EMPOWER EMR, and U.S.

Dr. Barbara Paldus is the Founder and CEO of CODEX Labs, the sponsor of this episode.She grew up around Nobel Prize winners, built biotech manufacturing equipment for vaccines and cancer therapeutics, and then sold her company after an 8 year old threatened suicide.Her son's severe eczema pushed her into an unregulated $100,000,000,000 skincare market where parents are told to trust labels that nobody verifies. She explains how corticosteroid ladders leave patients with years long withdrawal, why U.S. ingredient oversight lags Europe, and how chemotherapy destroys the same skin and gut barriers seen in inflammatory disease.The conversation tracks the real stakes behind “clean” marketing: a child's immune system, hospital infections like MRSA, and patients trying to survive treatment without new damage. She also details the research path from Irish medical manuscripts to microbiome science and why sick populations become the only reliable regulators when policy fails.RELATED LINKSBarbara PaldusCodex LabsSekhmet VenturesDr Peter LioFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr Eugene Manley grew up in Detroit in the 1980s cycling through emergency rooms 20 to 30 times a year with asthma and anaphylaxis while hospital staff talked past his family and buried them in paperwork they could not decode. He responded by earning a BS in mechanical engineering an MS in biomedical engineering and a PhD in molecular biology cell biology and biochemistry. Along the way he tore his ACL training for a jiu jitsu black belt worked 86 straight days in a lab during his doctorate and learned how academic and clinical systems punish people who refuse to shrink.In this episode Manley walks through a recent post surgery ordeal at Mount Sinai Queens where staff falsified records attempted an illegal discharge and nearly sent him home on the wrong blood thinner. He explains how medical racism shows up in charts staffing and decision making and why measurable equity fails without accountability. Listeners hear how his STEMM and Cancer Health Equity Foundation builds pipelines for underrepresented students challenges clinical trial design and teaches patients how to protect themselves when institutions lie. RELATED LINKS• Eugene Manley Jr• STEMM and Cancer Health Equity Foundation• Village Voice• LUNGevity FoundationFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If your rankings feel inconsistent or your visibility seems flat, it may not be because you need more SEO. It may be because your messaging is unclear. In this episode, I recap key insights from a recent live training and explain why AI search is forcing clinics to rethink how they present what they treat, who they help, and where they are located. 

Jenny Opalinski has spent more than a decade inside hospitals where people lose the ability to speak, breathe, swallow, and sometimes survive. A medical speech language pathologist by training, she worked in ICU, neuro rehab, and long term acute care settings, including a Level 1 trauma center, where she watched clinicians absorb 10 to 15 traumatic events in a single shift and then get told to move the crash cart faster next time.That lived reality pushed her to co found The Wellness Shift, an advocacy and education platform focused on healthcare worker burnout, suicide, and assault. In this conversation, Opalinski walks through the moment that changed everything for her: standing in a hospital hallway listening to a family wail after a failed code, followed by a debrief that addressed logistics and ignored grief entirely.She also explains how that work led to Humanity Rx, her podcast about the human cost of medicine, and Dragon's Breath: Calming Tricks for Big Feelings, a children's book that translates evidence based breathing and regulation strategies into language kids can actually use. The episode covers moral injury, time scarcity, false wellness, respiratory muscle training, and why empathy keeps getting treated as an optional expense instead of clinical infrastructure.RELATED LINKSJenny Opalinski on LinkedInThe Wellness ShiftHumanity RxDragon's Breath: Calming Tricks for Big FeelingsAspire Respiratory ProductsFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI tools are changing how patients search, but most healthcare brands are missing the real opportunity. In this episode, Caroline Adamek, Senior SEO Data Manager at BetterHelp, joins Ashley Petrochenko Cardinal's VP of Brand Marketing to break down what AI visibility actually requires and why strong SEO foundations matter more than ever. They unpack how patient search behavior is shifting across social, AI platforms, and Google, and what healthcare marketers must do to stay visible at high intent moments that drive real growth. You will learn • Why AI search rewards trusted brands, not keyword tricks • How patient discovery now starts on social and ends in Google • What makes content AI friendly and conversion ready • How to align SEO with real patient decision journeys If you want your brand to show up when patients are ready to act, this is the episode to listen to next.   RELATED RESOURCES Connect with Caroline - https://www.linkedin.com/in/caroline-adamec-0962361ba/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World -https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ How to Avoid Keyword Cannibalization Between Paid Search & SEO  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/

Sarah Gromko and Matthew Zachary go back to SUNY Binghamton in the early 1990s, when they were barely 19 and living inside rehearsal rooms. She starred in campus musical theater productions. He served as pianist and music director for many of those shows and played rehearsal piano for the THEA101 repertory company. This episode reunites two former theater nerds who grew up and took very different paths through art, illness, and work that still circles the same truth.Gromko trained as a singer and composer, studied film scoring at Berklee College of Music, worked in New York and New Orleans, then moved into healthcare as a speech language pathologist and recognized vocologist. She explains aphasia, apraxia, dysarthria, and dysphagia with clarity earned from the clinic. She recounts helping a 16 year old gunshot survivor in New Orleans speak again using Melodic Intonation Therapy. The conversation covers voice banking for ALS, gender affirming voice care, and the damage caused when medicine confuses speech loss with intelligence loss. The result feels like an epic reunion powered by 1990s nostalgia and sharpened by decades of lived consequence.RELATED LINKSSarah GromkoGramco VoiceMelodic Intonation TherapyFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Hampton and Dr Tom Ingegno came into my world the way the best guests always do. They found me first. They pulled me onto their Irreverent Health Podcast, a show that blends medicine, curiosity, and unapologetic nonsense the same way Gen X kids blended Saturday morning cartoons with nuclear-war anxiety. We recorded together, we went off the rails together, and by the end I told them the rule. If you ever come to New York, you sit in my studio. No exceptions.They showed up. They took the hot seat. They told Alexa to shut up. They joked about Postmates. They compared bifocals before I even hit record. From there it turned into a full blown eighties time machine powered by weed policy, AI diagnostics, acupuncture philosophy, art school trauma, cannabis data science, paranormal detours, and the kind of deep cut pop culture references only Gen X survivors can decode.Matt builds AI systems. Tom heals people with needles and a lifetime of East Asian medicine. Together they make healthcare funny without pretending it works. They remind you that curiosity carries weight when the system collapses under its own stupidity.This episode is a reunion of three loudmouths raised on Atari, late night cable, and the hard lesson that you either tell the truth or get flattened by it. Go subscribe to Irreverent Health. These guys earned it.RELATED LINKS• Irreverent Health Podcast• Matt Hampton – Consilium Institute• Envoy Design• Dr. Tom Ingegno – Charm City Integrative Health• The Cupping Book• You Got Sick—Now What?• Matt Hampton on LinkedIn• Dr. Tom Ingegno on LinkedInFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Seth Turnoff, Co-Founder and Managing Partner at Custom Medical Marketing, shares the trends he is watching in healthcare marketing, what strategies are driving real patient growth, and where practices often get it wrong. He discusses compliant, data-driven marketing, specialty-specific insights, and why aligning marketing with operational readiness is critical for sustainable success.

Bill Thach has had 9 lines of treatment, over 1,000 doses of chemo, and more scans than an airport. He runs ultramarathons for fun. He jokes about being his own Porta Potty. He became a father, then got cancer while his daughter was 5 months old. Today she is 8. He hides the worst of it so she can believe he stands strong, even when he knows that hiding has a cost.We talk about the illusion of strength, what it means to look fine when your body is falling apart, and how a random postcard in an MD Anderson waiting room led him to Man Up to Cancer, where he now leads Diversity and AYA Engagement. Fatherhood. Rage. Sex. Denial. Humor. Survival. All that and why the words good morning can act like a lifeline.RELATED LINKSFight Colorectal CancerCURE TodayINCA AllianceMan Up to CancerWeeViewsYouTubeLinkedInFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.