Podcasts about healthcare marketing

After years of carrying the weight of lead, Shannon and Cooper find a path out from under the darkness and into the sunlight.LEAD: how this story ends is up to us is an audio docudrama series that tells the true story of one child, his mysterious lead poisoning, and his mother's unwavering fight to keep him safe. A true story written by Shannon Burkett. Directed by Alan Taylor. Starring Merritt Wever, Alessandro Nivola, Cynthia Nixon, and Cooper Burkett.Lead was produced by Shannon Burkett. Co-produced by Jenny Maguire. Featuring Amy Acker, Tom Butler, Dennis T. Carnegie, James Carpinello, Geneva Carr, Dann Fink, Alice Kris, Adriane Lenox, Katie O'Sullivan, Greg Pirenti, Armando Riesco, Shirley Rumierk, Thom Sesma, and Lana Young. Music by Peter Salett. “Joy In Resistance” written by Abena Koomson-Davis and performed by Resistance Revival Chorus. Casting by Alaine Alldaffer and Lisa Donadio. Sound Design by Andy Kris. Recording Engineer Krissopher Chevannes.For corresponding visuals and more information on how to protect children from lead exposure please go to https://endleadpoisoning.org.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The deficits from the lead poisoning continue to intensify, Shannon channels her anger and grief into holding the people who hurt her son responsible.LEAD how this story ends is up to us is a true story written and produced by Shannon Burkett. Co-produced by Jenny Maguire. Directed by Alan Taylor. Starring Merritt Wever, Alessandro Nivola, Cynthia Nixon, and Cooper Burkett.EP4 features Eboni Booth, Sasha Eden, Kevin Kane, April Matthis, Alysia Reiner, and Mandy Siegfried. Casting by Alaine Alldaffer and Lisa Donadio. Music by Peter Salett. Sound Design by Andy Kris. Recording Engineer Krissopher Chevannes.For corresponding visuals and more information on how to protect children from lead exposure please go to https://endleadpoisoning.org.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The No Normal Show, Stephanie Wierwille, Desiree Duncan, and Chris Bevolo break down the viral buzz around Cracker Barrel's rebrand and highlight the push by Kaiser Permanente employees for AI-related job protections, exploring what these headlines reveal about shifting expectations for consumers and healthcare workers. Then, they explore BPD's latest blog, The Einstein Divide, which challenges healthcare marketers and CMOs to think differently about leading with AI. Plus, don't miss details on the return of the Joe Public Retreat—a unique, invite-only event that brings senior healthcare marketers together to shape the future of healthcare marketing.Read our latest blog here: https://bpdhealthcare.com/insights/blog/the-einstein-divide/Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

We dive into HIPAA‑aware marketing, choosing the right channels, SEO as the strategy spine, repurposing content at scale, and tying brand building to booked appointments. Jake also shares real numbers on healthcare CPCs, why patient lifetime value should drive spend, and what it actually takes to run a podcast.Connect with Jake Sucoff (Patient Procure)Website: patientprocure.comPersonal site: heyjakey.comTimestamps & Key Topics00:00 – Meet Jake Sucoff & Patient Procure's healthcare focus01:00 – Why niching into healthcare builds trust with physicians02:30 – HIPAA, compliance pitfalls, and having healthcare attorneys on retainer03:50 – Running a distributed agency team across time zones05:10 – Channel selection: where patients vs. peers actually spend time07:20 – SEO first: keywords → pillars → a content system that repurposes everywhere08:30 – From long‑form to short‑form: YouTube, Shorts, Reels, LinkedIn, email09:40 – Mapping the funnel: top/mid/bottom‑of‑funnel content for patients10:30 – When paid makes sense: Google Search, Performance Max, Meta12:10 – Why CRO, site health, and email foundations matter before ads13:05 – Reality check: healthcare CPCs can hit hundreds of dollars14:10 – LTV, ROAS, and making the economics work for private practices16:00 – Acquisition vs retention: generating more from patients you already have17:05 – The truth about podcasting: workload, consistency, and operations18:20 – Turning “talking” into a content engine for clinicians19:00 – Where to find Jake & final takeaways00:00 Introduction to Jake Sucoff00:48 Founding Patient Procure02:23 Navigating Healthcare Marketing03:38 Running a Distributed Team04:47 Choosing the Right Marketing Channels07:01 Content Strategy and SEO14:47 Understanding Patient Lifetime Value17:01 Challenges and Rewards of Podcasting18:55 Conclusion and Contact Information Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

The effects of the neurotoxin are taking their toll on Cooper as Shannon desperately tries to navigate the severity of their new reality.LEAD how this story ends is up to us is a true story written and produced by Shannon Burkett. Co-produced by Jenny Maguire. Directed by Alan Taylor. Starring Merritt Wever, Alessandro Nivola, Cynthia Nixon, and Cooper Burkett.E43 features Jenny Maguire, JD Mollison, Laith Nakli, Deirdre O'Connell, Carolyn Baeumler, Zach Shaffer, and Monique Woodley. Casting by Alaine Alldaffer and Lisa Donadio. Music by Peter Salett. Sound Design by Andy Kris. Recording Engineer Krissopher Chevannes.For corresponding visuals and more information on how to protect children from lead exposure please go to https://endleadpoisoning.org.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The lines between marketing, communications, and strategy have blurred beyond recognition. For modern marketers, mastering this convergence is no longer a nice-to-have—it's the key to building authentic brands and driving real impact. In this episode, we sit down with Myles Goldman, a Boston-based health communications professional, to break down the silos. We explore why the most successful marketers today are those who can seamlessly weave high-level strategy with practical comms execution. We dive into crucial questions like: How has the convergence of marketing and communications revolutionized brand storytelling? What's the secret to building a powerful and authentic personal brand on LinkedIn that goes beyond just job hunting? What unique challenges and opportunities does healthcare marketing present, where clarity and trust are everything? Myles also shares invaluable advice for early-career professionals on the most undervalued skill to develop and the emerging trends every marketer should be preparing for right now. Tune in for a masterclass in building a resilient, integrated, and forward-thinking marketing career.

In this episode of Ignite, Cardinal's CGO Lauren Leone sits down with VP of Owned & Earned Media Rob Sauter to help healthcare marketers understand and adapt to the rapidly changing world of search and SEO driven by AI and new Google features. You'll learn why traditional SEO tactics aren't enough anymore, how AI is changing what it means to “rank,” and what practical steps you can take to improve your visibility and reputation in this new landscape. By listening, you'll gain actionable strategies to measure your presence in AI search, address perception gaps, and create content that truly differentiates your organization—so you can continue to win patient trust and business in a complex, evolving environment. RELATED RESOURCES Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

How To Navigate The Big Federal Budget Cuts On this episode host Adam Turinas and his guests Dan Czech, VP of Insights at KLAS, and his colleague Mark Ewrich, Chief Strategy Officer at Health Launchpad, discuss a “Must-Read” study, “Navigating the Uncertainty of Federal Policy 2025.” Hear about how healthcare organizations are navigating through shifting federal policies without clear direction. The study reveals that 90% of organizations feel they lack the clarity needed to act decisively, and 85% have developed multiple contingency plans to respond to policy changes. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

"It's not about quick transactions, it's about building lasting relationships."In this episode of Clinic Growth Secrets, we uncover three mistakes that can quietly sabotage your ROI on lead generation. We break down misconceptions about leads, the risks of becoming complacent, and how your team's diligence directly impacts patient acquisition.We also explain why market uncertainty is normal in a world full of similar ads and frequent online letdowns. The solution? Shift your mindset from chasing quick wins to building lasting patient relationships, transforming your approach from one-and-done calls to a patient-centric growth strategy.Welcome to the Clinic Growth Secrets Podcast where we give an insider's look into what the top 1% of clinic owners are doing differently to get more patients, make more profit per patient, and keep them longer. Inside, you'll find actionable tips, tricks, and strategies that you can implement into your personal clinic to create massive growth that allows you to help as many people as possible.

As the lead wreaks havoc on Cooper's development, Shannon searches for answers. Desperate to get a handle on what was happening to her son, she grabs onto a lifeboat - nursing school. Andy tries to piece together the past to make sense of the present.LEAD how this story ends is up to us is a true story written and produced by Shannon Burkett. Co-produced by Jenny Maguire. Directed by Alan Taylor. Starring Merritt Wever, Alessandro Nivola, Cynthia Nixon, and Cooper BurkettEP2 features Keith Nobbs and Frank Wood. Music by Peter Salett. Sound Design by Andy Kris. Recording Engineer Krissopher Chevannes. Casting by Alaine Alldaffer and Lisa Donadio.For corresponding visuals and more information on how to protect children from lead exposure please go to https://endleadpoisoning.org.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we break down the smart ways to integrate AI into your healthcare marketing strategy—and the pitfalls to avoid. From simplifying complex healthcare concepts for patient-friendly content to understanding the risks of misinformation and non-compliance with healthcare guidelines, we cover what every healthcare owner and their marketer needs to know when working with AI. Tune in for practical insights, real-world examples, and a clear path to using AI responsibly and effectively.

Send us a MessageA positive organizational culture is reflected in employee interactions with the community.In this episode of Culture Change RX, Sue Tetzlaff speaks with Sara Giles, the marketing director at Schoolcraft Memorial Hospital, about the evolution of community engagement and employee relations within the organization. They discuss the importance of building relationships, the impact of employee contributions, and the strategic alignment of community events with local needs. Sara shares insights on the SMH Cares program, which incentivizes employee participation in community initiatives, and highlights the hospital's commitment to fostering a positive organizational culture. The conversation culminates in a celebration of the hospital's 75th anniversary and its ongoing commitment to engaging with the community. Community engagement is essential for building trust and market share.Employee involvement in community initiatives enhances job satisfaction and retention.The best hospital ambassadors are your people.The SMH Cares program rewards employees for their community service efforts.Strategic planning is crucial for aligning community events with local needs.Building relationships with community partners is key to successful engagement.Celebrating milestones, like the 75th anniversary, strengthens community ties.Innovative events can revitalize traditional community engagement efforts.Engaging employees in community marketing is proving to be more effective than traditional advertising.Reach us at CapstoneLeadership.net or info@capstoneleadership.net

A mysterious dust fills a young family's apartment. The truth begins to unravel when the mother gets a call from the pediatrician - the monster deep within the walls has been unleashed. LEAD how this story ends is up to us is a true story written and produced by Shannon Burkett. Co-produced by Jenny Maguire. Directed by Alan Taylor. Starring Merritt Wever, Alessandro Nivola, Cynthia Nixon, and Cooper Burkett. EP1 features Zak Orth, Jenny Maguire, Daphne Gaines, and Micheal Gaston. Music by Peter Salett. Sound Design by Andy Kris. Recording Engineer Krissopher Chevannes. Casting by Alaine Alldaffer and Lisa Donadio.For corresponding visuals and more information on how to protect children from lead exposure please go to https://endleadpoisoning.org.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What exactly is SEO — and why should clinic owners care?In this episode, we break down the basics of Search Engine Optimization in plain English. Whether you're a chiropractor, physical therapist, acupuncturist, or med spa owner, you'll learn why SEO is essential for getting found online and attracting the right local patients.We cover:What SEO actually means (without the jargon)Why it matters now more than everSimple ways to start improving your visibility onlineWhat happens if your clinic isn't optimized for searchIf you've ever felt confused or overwhelmed by SEO, this is the perfect starting point.Episode webpage, show notes. & blog: https://propelyourcompany.com/seo-101-for-clinics/ Send in your questions. ❤ We'd love to hear from you!

This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT's AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively.We'll cover:How ChatGPT integrates with local search capabilitiesWhy visibility and direct engagement are critical for clinicsThe role of navigational queries in building a stronger brandThe impact of real-time data access on marketing strategiesPractical use cases for ChatGPT's evolving search functionalitiesWhy clinics must prioritize SEO and ensure their online presence is accurateHow ChatGPT can become a valuable tool for patient engagement✨Episode webpage - https://propelyourcompany.com/ai-meets-local-search/Send in your questions. ❤ We'd love to hear from you!

Lexi Silver is 15 years old. She lost both of her parents before she turned 11. That should tell you enough—but it doesn't. Because Lexi isn't here for your pity. She's not a sob story. She's not a trauma statistic. She's a writer, an advocate, and one of the most emotionally intelligent people you'll ever hear speak into a microphone.In this episode, Lexi breaks down what grief actually feels like when you're a kid and the adults around you just don't get it. She talks about losing her mom on Christmas morning, her dad nine months later, how the system let her down, and how Instagram trolls tell her she's faking it for attention. She also explains why she writes, what Experience Camps gave her, how she channels anger into poems, and what to say—and not say—to someone grieving.Her life isn't a Netflix drama. But it should be.And by the way, she's not “so strong.” She's just human. You'll never forget this conversation.RELATED LINKS• Lexi on Instagram: @meet.my.grief• Buy her book: The Girl Behind Grief's Shadow• Experience CampsFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Leveraged Practice Podcast, Stephanie breaks down the real reasons low priced educational products and programs are a must-have in today's health business landscape. Whether you're a private practice owner, clinician, or health expert growing your business, this strategy helps you serve more people, build trust, and make daily sales without sales calls or high-pressure tactics. You'll learn: •    Why low-ticket products are more necessary than ever •    The 3 secrets to using them effectively in health-based businesses •    Where to get the content for your low-priced educational product (hint: you already have it) •    Real examples from Stephanie's past as the IBS Dietitian •    How this fits into a larger funnel and buyer journey If you're looking to create more scalable income and deliver real impact, don't miss this episode.

Michelle Andrews built a career inside the pharma machine long before anyone knew what “DTC” meant. She helped launch Rituxan and watched Allegra commercials teach America how to ask for pills by name. Then she landed in the cancer fun house herself, stage 4 breast cancer, and learned exactly how hollow all the “journey” slide decks feel when you're the one circling the drain.We talk about what happens when the insider becomes the customer, why pill organizers and wheat field brochures still piss her off, and how she fired doctors who couldn't handle her will to live. You'll hear about the dawn of pharma advertising, the pre-Google advocacy hustle, and what she wants every brand team to finally admit about patient experience.If you've ever wondered who decided windsurfing was the best way to sell allergy meds—or what happens when you stop caring if you make people uncomfortable—listen up.RELATED LINKSMichelle Andrews on LinkedInTrinity Life Sciences – Strategic AdvisoryJade Magazine – Ticking Time Bombs ArticleNIHCM Foundation – Breast Cancer StoryFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Anne Marie Morse walks into the studio like a one-woman Jersey Broadway show and leaves behind the best damn TED Talk you've never heard. She's a neurologist, sleep medicine doc, narcolepsy expert, founder of D.A.M.M. Good Sleep, and full-time myth buster in a white coat. We talk about why sleep isn't a luxury, why your mattress does matter, and how melatonin is the new Flintstones vitamin with a marketing budget. We unpack the BS around sleep hygiene, blow up the medical gaslighting around “disorders,” and dig into how a former aspiring butterfly became one of the loudest voices for patient-centered science. Also: naps, kids, burnout, CPAPs, co-sleeping, airport pods, the DeLorean, and Carl Sagan. If you think you're getting by on five hours of sleep and vibes, you're not. This episode will make you want to take a nap—and then call your doctor.RELATED LINKSdammgoodsleep.com: https://www.dammgoodsleep.comLinkedIn: https://www.linkedin.com/in/anne-marie-morse-753b2821/Instagram: https://www.instagram.com/dammgoodsleepDocWire News Author Page: https://www.docwirenews.com/author/anne-marie-morseSleep Review Interview: https://sleepreviewmag.com/practice-management/marketing/word-of-mouth/sleep-advocacy-anne-marie-morse/Geisinger Bio: https://providers.geisinger.org/provider/anne-marie-morse/756868SWHR Profile: https://swhr.org/team/anne-marie-morse-do-faasm/FEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stewart Gandolf, CEO of the Healthcare Success Agency discuss the significant impact of the Baby Boomer generation on healthcare, the shift from traditional healthcare to a focus on wellness, and the rise of vaccine skepticism. They explore the evolution of healthcare marketing, the challenges of public trust, and the importance of specialization in marketing strategies for healthcare providers.  Stewart Gandolf shares the significance of specialization in healthcare marketing, the challenges faced by agencies, and the evolving role of procurement in agency selection. They explore the impact of AI on marketing strategies, particularly in healthcare, and emphasize the importance of expertise and credibility in building client relationships. The discussion highlights the complexities of the healthcare marketing landscape and the necessity for agencies to adapt to changing market demands. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Hey everyone

In this episode of The Leveraged Practice Podcast, Stephanie shares how you can get clients signed up daily into your online programs, courses and products without sales calls. But instead connecting, nurturing and building relationships with your potential clients to help them make the decision to work with you. She'll walk you through the two key marketing strategies working today for health professionals.   You'll learn: What kind of free content actually leads to sales The most common content mistakes health professionals make Why “sample selling” is key The exact funnel formula that brings in daily sales How a low price product can be transformative    

It's a big day on We Are, Marketing Happy—we've officially hit our 100th episode! To celebrate, Jenny is joined by fellow owner and agency president Maggie Piasecki for a conversation about what's really top of mind for healthcare marketers right now. They dive into four key themes healthcare marketing executives are navigating in 2025, including how to stay ahead of rising patient expectations in an AI-driven world, why local trust and brand loyalty still matter, how to build long-term relationships with baby boomers through preventative care, and the industry's growing focus on capturing more of the healthcare dollar.Connect with Maggie:https://www.linkedin.com/in/maggiepiasecki/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Gigi Robinson grew up with Ehlers-Danlos syndrome, a disease that turns your joints into overcooked spaghetti. Instead of letting it sideline her, she built a career out of telling the truth about invisible illness. We talk about what it takes to grow up faster than you should, why chronic illness is the worst unpaid internship, and how she turned her story into a business. You'll hear about her days schlepping to physical therapy before sunrise, documenting the sterile absurdity of waiting rooms, and finding purpose in the mess. Gigi's not interested in pity or polished narratives. She wants you to see what resilience really looks like, even when it's ugly. If you think you know what an influencer does, think again. This conversation will challenge your assumptions about work, health, and what it means to be seen.RELATED LINKSGigi Robinson Website: https://www.gigirobinson.comLinkedIn: https://www.linkedin.com/in/gigirobinsonInstagram: https://www.instagram.com/itsgigirobinsonTikTok: @itsgigirobinsonA Kids Book About Chronic Illness: https://akidsco.com/products/a-kids-book-about-chronic-illnessFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Artificial intelligence is shaking up healthcare marketing and sparking big questions about trust. On this episode of The No Normal Show, Stephanie Wierwille, Desiree Duncan, and Chris Bevolo dig into the clash between innovation and ethics, from the wild plot of Mountain Head to new insights from OpenAI and MIT. They look at how consumers really feel about AI in branding, the growing risks of deepfake content, and how health marketers can leverage new technology without losing credibility. If you're navigating the AI revolution in healthcare, tune in.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

Join Corey Quinn and Stewart Gandolf, CEO of Healthcare Success, to explore how AI is revolutionizing healthcare marketing. From advanced content creation tools to enhanced patient experience and streamlined operations, Stewart shares how agencies can thrive by embracing innovation. Learn the critical role of specialization, the merging of tech and healthcare, and how trust and adaptability will define the next generation of agency success. Episode Highlights: AI Meets Healthcare Marketing — Why AI isn't just a trend but a transformative force in the industry. Next-Gen Content Creation — How AI tools are speeding up and scaling creative output. Innovation as Culture — Why embracing change is now essential for agency survival. Improving Patient Experience — How AI-driven insights are transforming the way patients engage with providers. The Tech-Enabled Agency — Why future healthcare marketing requires a fusion of strategy and technology. Specialization Still Wins — How staying focused gives agencies a competitive edge in a crowded market. Trust is the New Currency — What it takes to earn and keep client confidence in a fast-evolving space. Smart Hiring, Strong Teams — Why great talent is more important than ever in the AI era. The resources mentioned in this episode are: Checkout Healthcare Success: https://healthcaresuccess.com Connect with Stewart Gandolf on LinkedIn: https://www.linkedin.com/in/stewartgandolf Listen to the Healthcare Success podcast: https://healthcaresuccess.com/podcast Google NotebookLM: https://notebooklm.google Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

Episode Description:If you've ever wondered what happens when a Bronx-born pediatric nurse with stage 4 colon cancer survives, raises a kid, becomes a policy shark, and fights like hell for the ignored, meet Vanessa Ghigliotty. She's not inspirational. She's a bulldozer. We go way back—like pre-Stupid Cancer back—when there was no “young adult cancer movement,” just a handful of pissed-off survivors building something out of nothing. This episode is personal. Vanessa and I built the plane while flying it. She fought to be heard, showed up in chemo dragging her kid to IEP meetings, and never stopped screaming for the rest of us to get what we needed. We talk war stories, progress, side-eyeing advocacy fads, TikTok activism, gatekeeping, policy wins, and why being loud is still necessary. And yeah—she's a damn good mom. Probably a better one than you. You'll laugh. You'll cry. You'll want to scream into a pillow. Come for the nostalgia. Stay for the righteous anger and iced coffee.RELATED LINKSVanessa on LinkedInColorectal Cancer Alliance: Vanessa's StoryZenOnco Interview with VanessaFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In healthcare marketing, creative is more than just bold graphics, brand-compliant colors, and pretty fonts—it's your opportunity to connect your audience visually to your message. In this week's episode, Jenny sits down with Hedy & Hopp's Senior Art Director Haily Bartlett to discuss high-performing creative that drives results. They share tips for developing creative that complements copy to enhance the user journey and create a seamless experience from social media graphics to landing pages. From platform-tailored typography to clear messaging hierarchy, they share best practices for designing creative that aligns with campaign goals. And, they touch on how AI is helping designers improve efficiency without replacing the creative process completely.Connect with Haily Bartlett:https://www.linkedin.com/in/hailybartlett/Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Live Webinar Replay: How AI Is Redefining Search for Clinics — and What You Must Do Next> https://propelyourcompany.com/ai-searchSign up now to watch it on-demand (available for a limited time).Send in your questions. ❤ We'd love to hear from you!

Risa Arin doesn't just talk about health literacy. She built the damn platform. As founder and CEO of XpertPatient.com (yes, expert with no E), Risa's taking a wrecking ball to how cancer education is delivered. A Cornell alum, cancer caregiver, and ex-agency insider who once sold Doritos to teens, she now applies that same marketing muscle to helping patients actually understand the garbage fire that is our healthcare system. We talk about why she left the “complacent social safety” of agency life, how her mom unknowingly used her own site during treatment, what it's like to pitch cancer education after someone pitches warm cookies, and why healthcare should come with a map, a translator, and a refund policy. Risa brings data, chutzpah, and Murphy Brown energy to the conversation—and you'll leave smarter, angrier, and maybe even a little more hopeful.RELATED LINKS• XpertPatient.com• Risa Arin on LinkedIn• XpertPatient & Antidote Partnership• XpertPatient Featured on KTLA• 2024 Health Award BioFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The No Normal Show, hosts Stephanie Wierwille and Desirée Duncan reflect on the themes shaping healthcare marketing at the mid-year mark. They dig into the rise of vibe marketing, why video continues to dominate, and how internal communications is becoming mission-critical for both employee and patient retention. It's a candid pulse check on what's real, what's changing, and what healthcare marketers should be paying attention to right now.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

If your 2025 marketing motto is “back to basics,” you're not alone. On this episode, Jenny sits down with Hedy & Hopp copywriter and content editor Sarah Zajicek to talk about one of the biggest and most important “basics” of all—website content. From setting up site architecture to choosing the right tone (and reading level!), they share tips for creating high-performing copy that ranks well, reads well, and builds trust with potential patients. They dig into what SEO and AI Overviews are loving lately (hint: bullet points and short sentences), why “heart doctor” might work harder for you than “cardiologist,” and how to avoid common content pitfalls like fluff, jargon, and keyword stuffing. Connect with Sarah Zajicek:https://www.linkedin.com/in/sarah-nicole-zajicek/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership.

Dr. Jamie Wells is back—and this time, she brought a book. We cover everything from biomedical design screwups to the glorified billing software known as the EHR. Jamie's new book, A Clinical Lens on Pediatric Engineering, is a masterclass in what happens when you stop treating kids like small, drunk adults and start designing medicine around actual human factors. We talk about AI in pediatric radiology, why drug repurposing might save lives faster than biotech IPOs, and the absurdity of thinking one-size-fits-all in healthcare still works.Jamie's a former physician, a health policy disruptor, a bioethicist, an MIT director, and a recovering adjunct professor. She's also a unicorn. We dig into the wonk, throw shade at bad design, and channel our inner Lisa Simpsons. This one's for anyone who ever wondered why kids' hospitals feel like hell and why “make it taste like bubblegum” might be the most important clinical innovation of all time. You'll laugh, you'll learn, and you might get angry enough to fix something.RELATED LINKSJamie Wells on LinkedInBook: A Clinical Lens on Pediatric Engineering (Amazon)Book on SpringerDrexel BioMed ProfileGlobal Blockchain Business CouncilJamie's HuffPost ArticlesFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Ortho Marketing episode, Dean Steinman is joined by Brad Hughes, Founder and CEO of Vision Dental Partners. They explore how to grow and accelerate dental practices—from strategic acquisitions to marketing tactics that drive real results. Learn how to scale faster, streamline operations, and boost patient growth post-acquisition.Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Brad HughesDr. Hughes is a third-generation dentist, proudly following in his father and grandfather's footsteps, and has been providing excellent dentistry for over 17 years. He is a graduate of Indiana University School of Dentistry. With a passion for growing teams and helping others thrive both personally and professionally, Dr. Hughes has dedicated his career to fostering leadership and development in his practices and throughout the dental industry. His entrepreneurial spirit and commitment to growth continue to shape the future of his expanding dental group and the dental space as a whole.

In this Ortho Marketing episode, Dean Steinman is joined by Brad Hughes, Founder and CEO of Vision Dental Partners. They explore how to grow and accelerate dental practices—from strategic acquisitions to marketing tactics that drive real results. Learn how to scale faster, streamline operations, and boost patient growth post-acquisition.Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Brad HughesDr. Hughes is a third-generation dentist, proudly following in his father and grandfather's footsteps, and has been providing excellent dentistry for over 17 years. He is a graduate of Indiana University School of Dentistry. With a passion for growing teams and helping others thrive both personally and professionally, Dr. Hughes has dedicated his career to fostering leadership and development in his practices and throughout the dental industry. His entrepreneurial spirit and commitment to growth continue to shape the future of his expanding dental group and the dental space as a whole.

In this episode of The No Normal Show, hosts Desirée Duncan, Chris Bevolo, and guest-host Ryan Colaianni tackle HBO Max's ongoing re-branding chaos before diving into the evolving role of the health system Chief Marketing Officer. They explore the balance between patient experience and hospitality, the strategic challenges of overseeing both marketing and communications, and how health systems can better prepare for reputation risks, mergers, and payer negotiations. Full of sharp takes and industry insights, this episode is a must-listen for leaders shaping the future of healthcare marketing.This episode is sponsored by BPD.

Erica Campbell walked away from corporate life, took a hard left from the British Embassy, and found her calling writing checks for families nobody else sees. As Executive Director of Pinky Swear Foundation, she doesn't waste time on fluff. Her team pays rent, fills gas tanks, and gives sick kids' parents the one thing they don't have—time. Then, breast cancer hit her. She became the patient. Wrote a book about it. Didn't sugarcoat a damn thing. We talk about parking fees, grief, nonprofit burnout, and how the hell you decide which families get help and which don't. Also: AOL handles, John Hughes, and letters from strangers that make you cry. Erica is part Punky Brewster, part Rosie the Robot, and part Lisa Simpson—with just enough GenX Long Island sarcasm to make it all land. This one sticks.RELATED LINKSPinky Swear FoundationThe Mastectomy I Always Wanted (Book)Erica on LinkedInThink & Link: Erica Campbell“Like the Tale of a Starfish” - Blog Post“Cancer Diagnosis, Messy Life, Financial Support” - Blog PostFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Allyson with a Y. Ocean with two Ls. And zero chill when it comes to changing the face of cancer care. Dr. Allyson Ocean has been quietly—loudly—at the center of every major cancer breakthrough, nonprofit board, and science-backed gut punch you didn't know you needed to hear. In this episode, she joins me in-studio for a conversation two decades in the making. We talk twin life, genetics, mitochondrial disease, and why she skipped the Doublemint Twins commercial but still ended up as one of the most recognizable forces in oncology. We cover her nonprofit hits, from Michael's Mission to Let's Win Pancreatic Cancer to launching the American Jewish Medical Association—yes, that's a thing now. We get personal about compassion in medicine, burnout, bad food science, and microplastics in your blood. She also drops the kind of wisdom only someone with her résumé and sarcasm can. It's raw. It's real. It's the kind of conversation we should've had 20 years ago—but better late than never.RELATED LINKS:– Dr. Allyson Ocean on LinkedIn– Let's Win Pancreatic Cancer– NovoCure Leadership Page– Michael's Mission– American Jewish Medical Association– The POLG Foundation– Cancer Buddy App (Bone Marrow and Cancer Foundation)– Dr. Ocean at OncLiveFEEDBACK:Like this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored by Invivyd, Inc.Nobody wants to hear about COVID-19 anymore. Especially not cancer patients. But if you've got a suppressed immune system thanks to chemo, radiation, stem cell transplants—or any of the other alphabet soup in your chart—then no, it's not over. It never was. While everyone else is getting sweaty at music festivals, you're still dodging a virus that could knock you flat.In this episode, Matthew Zachary and Matt Toresco say the quiet part out loud: many immunocompromised people may not even know they have options beyond vaccines. Why? Because the system doesn't bother to tell them. So we're doing it instead. We teamed up with Invivyd to help get the word out about tools other than vaccines that can help prevent COVID-19. We break down the why, the what, and the WTF of COVID-19 risk for cancer patients and why every oncologist should be talking about this.No fear-mongering. No sugarcoating. Just two guys with mics who've been through it and want to make sure you don't get blindsided. It's fast, funny, and furious—with actual facts. You've got more power than you think. Time to use it.RELATED LINKSExpand Their OptionsInvivydMatt Toresco on LinkedInOut of Patients podcastFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google's AI Mode has officially rolled out — and it's not business as usual. No more 10 blue links. No more relying on blogs to bring in a steady flow of traffic. This is a full-blown rewrite of how people search, discover, and decide who they trust. In this episode, we break down what Google's AI changes actually mean for private practices, why most websites are about to get blindsided, and what smart clinics are doing to stay visible, valuable, and chosen in this new AI-first world. You'll learn: What Google's AI Mode is and why it matters now How AI is changing patient behavior before they ever contact you Why trust and brand are your new SEO What to stop doing (immediately), and what to double down on The one platform that's only becoming more powerful: YouTube If your strategy still looks like it did in 2023, you're already behind. This episode is your catch-up — and your wake-up.

EPISODE DESCRIPTIONLisa Shufro is the storyteller's storyteller. A musician turned innovation strategist, TEDMed curator, and unapologetic truth-teller, Lisa doesn't just craft narratives—she engineers constellations out of chaos. We go way back to the early TEDMed days, where she taught doctors, scientists, and technocrats how not to bore an audience to death. In this episode, we talk about how storytelling in healthcare has been weaponized, misunderstood, misused, and still holds the power to change lives—if done right. Lisa challenges the idea that storytelling should be persuasive and instead argues it should be connective. We get into AI, the myth of objectivity, musical scars, Richard Simmons, the Vegas healthcare experiment, and the real reason your startup pitch is still trash. If you've ever been told to “just tell your story,” this episode is the permission slip to do it your way. With a bow, not a violin.RELATED LINKSLisa Shufro's WebsiteLinkedInSuper Curious ArchiveEight Principles for Storytelling in InnovationStoryCorps InterviewCoursera Instructor ProfileWhatMatters ProjectFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Summary:  In this episode of Practice Growth HQ, I'm going to share with you how healthcare can learn a thing or two from the hospitality industry.  You might not think the two industries have much in common, but the reality is that competition in healthcare is growing rapidly. More practices are opening each year, and patients now have more choices than ever before. As a result, it's becoming harder for every practice to stand out.  Hospitals and clinics can no longer rely on clinical skills alone. To succeed, you need to create a great experience for your patients, just like the best restaurants do for their customers.   What You'll Learn:  (03:00) Why hospitality businesses are better at getting new customers  (05:10) Why hiring people with hospitality experience can be a smart choice  (06:25) How hospitality businesses attract first-time customers, and what you can learn from that  (07:10) Why having a good clinical skill isn't enough anymore  (07:40) How to give your patients a five-star experience  And much more   Links and Resources:  Practice Growth HQ  Dental Stars  Dental Marketing Solutions 

Leading Through Chaos and Finding Clarity in Change, with Amy Comeau, Author of Every Storm Runs Out of Rain (North Fulton Business Radio, Episode 874) In this episode of North Fulton Business Radio, host John Ray speaks with Amy Comeau, consultant, speaker, and author of Every Storm Runs Out of Rain. Amy shares the story behind […] The post Leading Through Chaos and Finding Clarity in Change, with Amy Comeau, Author of

What happens when you blend the soul of Mr. Rogers, the boldness of RuPaul, and just a pinch of Carrie Bradshaw? You get Sally Wolf.She's a Harvard and Stanford powerhouse who ditched corporate media to help people actually flourish at work and in life—because cancer kicked her ass and she kicked it back, with a pole dance routine on Netflix for good measure.In this episode, we unpack what it means to live (really live) with metastatic breast cancer. We talk about the toxic PR machine behind "pink ribbon" cancer, how the healthcare system gaslights survivors when treatment ends, and why spreadsheets and dance classes saved her sanity. Sally doesn't just survive. She rewrites the script, calls out the BS, and shows up in full color.If you've ever asked “Why me?”—or refused to—this one's for you.RELATED LINKS:Sally Wolf's WebsiteLinkedInInstagramCosmopolitan Essay: "What It's Like to Have the 'Good' Cancer"Oprah Daily Article: "Five Things I Wish Everyone Understood About My Metastatic Breast Cancer Diagnosis"Allure Photo ShootThe Story of Our Trauma PodcastFEEDBACK:Like this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship inquiries, email podcast@matthewzachary.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Summary:  In this episode of Practice Growth HQ, I speak with Matt McCann about using media to grow your practice.  Matt is a seasoned media professional, with a background in radio, political consulting, and long-term healthcare. He is the publisher of LTC News, a leading consumer-focused website on health, caregiving, and aging.  In this episode, Matt shares powerful strategies for leveraging media to connect with your audience without stepping in front of a camera. He also highlights practical tips for establishing yourself as a local expert.  If you're ready to boost your credibility and attract more patients, you can't afford to miss this episode!  What you'll learn:  (04:30) Why finding your communication strength is the first step  (09:45) Identifying your audience for maximum media impact  (11:30) How to establish yourself as a local expert  (13:20) Practical tips for getting your message in the media  (26:00) How to use social platforms like Facebook, Instagram, and Twitter for credibility  Plus loads more!  Links and Resources:  Website: LTC News 

Hosts Colin Hung and John Lynn discuss Takeaways from the Healthcare Marketing and Communications Conference. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

We're back from HMPS25 and understand the hype! In this episode, Taylor, Kristin, and Jenny recap their time at the Healthcare Marketing & Physician Strategies Summit—from sunshine and friendship bracelets to standout sessions on privacy, AI, and proving ROI. H&H came prepared with art prints in hand and even swapped some friendship bracelets. The conference, hosted at the Omni Orlando, delivered with plenty of food, nonstop coffee breaks, and a crowd full of seasoned healthcare marketers from across the country. Plus, there were 70 sessions to choose from!We're sharing our favorite takeaways, including what it means to say “yes, however” when someone asks for a billboard, how hospital websites are becoming true transaction hubs, and why Cleveland Clinic shut down all marketing in a few markets.Speakers Mentioned:Christine Skiffington: https://www.linkedin.com/in/christineskiffington/ Sujal Raju: https://www.linkedin.com/in/sujalraju/ Celia Van Lenten: https://www.linkedin.com/in/celia-van-lenten-57a897a/ Gayle Sweitzer: https://www.linkedin.com/in/gayle-sweitzer-63ab739/ Alexa Warner: https://www.linkedin.com/in/alexa-warner-33807059/ Christine Woolsey: https://www.linkedin.com/in/christinewoolsey/ Susan Alcorn: https://www.linkedin.com/in/susan-alcorn-1b6b0670/ Ben Texter: https://www.linkedin.com/in/benjamintexter/ Gerard Gober: https://www.linkedin.com/in/gerardgober/ Pam Landis: https://www.linkedin.com/in/pamelalandis/ Lucky Rai: https://www.linkedin.com/in/lukhvinderrai/ Jen Jenkins: https://www.linkedin.com/in/jenjenkins/ Lacey Reichwald: https://www.linkedin.com/in/laceyreichwald/ Chris Bevolo: https://www.linkedin.com/in/chrisbevolo/ Tanya Andreadis: https://www.linkedin.com/in/tanyaandreadis/ David Feinberg: https://www.linkedin.com/in/david-a-feinberg-57746a5/ Paul Matsen: https://www.linkedin.com/in/paul-matsen-b65b751/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it's here and here to stay, so go on and embrace it. And, trust us, it's easier than you think. In this popular episode replay, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.We'll discuss:How to supercharge your creativity with AI assistanceThe evolution of writing tools from basic grammar checks to advanced assistantsPractical tips to elevate your content and stand out from the crowdThe art of balancing AI power with human creativityDon't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.