Podcasts about leadin

A close look at our years-long recovery from the 2013 flood. We're digging into flood mitigation and preparedness, and lessons learned that have made our response and recovery stronger.    Special guests in this episode (City of Boulder staff): Joe Taddeucci, Director of Utilities Chris Meschuk, Deputy City Manager  Jennelle Freeston, Deputy Director of Community Connections and Partnerships for Open Space and Mountain Parks Brandon Coleman, Engineering Project Manager Chad Brotherton, Visitor Infrastructure Senior Manager for Open Space and Mountain Parks Mike Chard, Director of the Office of Disaster Management for the City of Boulder and Boulder County. This episode was hosted by Cate Stanek and Leah Kelleher. It was produced by Leah Kelleher. Theme music is Wide Eyes by Chad Crouch/Podington Bear, licensed under a Attribution-NonCommercial 4.0 International License.   Related Resources: Flood Mitigation Project Roundup Boulder's Web Guide to Flooding How to Be Flood Ready City of Boulder Comprehensive Flood and Stormwater Plan 2013 Flood Interactive Website September 2013 Flood Information and Storytelling Upcoming Engagement Opportunities: Feb. 22 – Joint City Council and Open Space Board of Trustees public hearing on open space disposal for South Boulder Creek. A decision on disposal will be made in March. Find more opportunities and office hours with city staff on our website. Music in this episode (adapted):  The Silver Hatch, Grand Fell, This Passage, Uncertainty and Leadin by Blue Dot Sessions. Brother Richard by Dave Nelson. Confidence Trick by Chad Crouch/Podington Bear. All are licensed under an Attribution-NonCommercial 3.0 International License, Attribution-NonCommercial License or Attribution-NonCommercial 4.0 International License.

Kerry Lutz interviewed Mauricio Di Bartolomeo, CEO of Leadin Private Wealth, about their flagship product of issuing dollar loans backed by bitcoin collateral and their other offerings in the crypto space. Mauricio explained the benefits of their product, including maintaining ownership of bitcoin while getting the dollars needed without creating a taxable event. He also discussed the transparency measures Leadin takes to ensure the safety of client assets and the ease of setting up an account. Additionally, Mauricio talked about the demand for their product and the concentration of flows back to Leadin after competitors who acted recklessly went under. Finally, he touched on the impact of digital assets on financial inclusion and the ability to connect people to higher quality services in remote locations. Visit Lend at https://ledn.io/ Visit FSN at https://FinancialSurvivalNetwork.com

Known for his enormous size and unique personality, the six-foot-ten wrestler, born Stan Frazier, was a mainstay in WWF during the 1980s, and in the territorial system worked under several different names including Plowboy Frazier, The Giant Rebel, and Big Tex.

Michael Carducci is the co-founder and senior speakerof 'Coming Out' Ministries, a ministry that offers supportand guidance to those struggling with gender dysphoria,same-sex attraction, and sexual and pornographyaddiction. Having spent over two decades in the LGBTQ+culture, Michael faced challenges transitioning into churchculture while exploring the intimacy of a loving Creatorand Redeemer. However, as he encountered Jesus Christ, Michael soughtto overcome long-established patterns of addiction and drives throughthe power of Jesus' love. Today, he shares his experience with others,encouraging them on their journey of discovering their identity andsexuality while leading them into the arms of a powerful and loving Savior.

Leadin the way

What is the difference between team culture and employee engagement? What are the nuances that differentiate between purposely creating positive team dynamics and how those dynamics affect your employees' satisfaction and engagement with their work? In this episodeJenni Catron, Founder and CEO of the 4Sight, teaches us how to move through the culture to engagement funnel for the benefit of those we leadIn this episode, you'll learn...The difference between culture and engagementhow to distinguish between the inputs and outputs of culture and engagementwhich are the lead measures we actually have control of that help effect the outcomeshow to move through the culture to engagement funnelMeet 4Sight Coach Nate TaylorNate is passionate about the Gospel, his family and helping others to flourish in leadership using their unique wiring. He emphasizes a collaborative approach to leadership and loves to work with teams on implementing staff culture. Nate received his BS in Psychology, and his Masters degree in Business Administration. He has spent the last 15 years working in numerous capacities including: collegiate leadership development, restaurant operations management, information technology, church leadership, and real estate investment. Nate is a co-founding pastor of Gospel Community Church (GCC), a multi-site church located in Lynchburg, VA and has served with GCC for 13 years. He currently serves as Executive Pastor. He has helped to lead GCC through two church mergers, and believes strongly in church revitalization. He is an active learner and serial question asker. He is personally interested in historical biographies, the great outdoors, family, traveling the world, and the Cleveland “Baseball Team”.He and his wife Rebekah have been married for 12 years and have two amazing and rambunctious children. They have called Lynchburg, VA home for 19 years. 

"Repent and believe" formed a two-part equation that was at the heart of Jesus' preaching.  Yet somehow over time, in some circles of the church, it has been reduced to simply "believe.  If you have never truly reached the point of repentance you are missing half of the equation.  What is repentance?  Why does it matter to you?  What should you do about it?  In this episode, we lean into the text and reach back into church history for insight and inspiration.  

In this very first episode of SheEO Lead-In, Rebecca welcomes San Diego's powerhouse District Attorney, Summer Stephan. Listen to Summer, a leader, a role model, a wife and mother, talk about her journey, her persistent challenge in maintaining a work/life balance and her love of the law and justice, a 31 year career which has put her at the pinnacle of one of the largest DA offices in the country. She also shares some great wisdom with women who are thriving and striving every single day, including some priceless diamonds. One, you can have it all, but not all at once. Two, there are no shortcuts, so do the hard work. Three, always, always, always, keep your character and integrity. And four, maintain hope at al times. Thank you for joining the SheEO Lead-In community and be sure to listen to all episodes!

Záznam z diskusie z Novej CvernovkyMichelle Obama, Emma Watson, Meryl Streep, Lady Gaga, Tom Hanks, Serena Williams, Sheryl Sandberg či David Bowie. Aj hviezdy umenia, športu a biznisu spochybňujú svoje pracovné úspechy.Prečo o sebe pochybujeme? Spochybňujú sa ženy viac? Čo je to Impostorov syndróm? Ako sa pochybností zbaviť?Diskutovali:- Eva Štefanková, odborníčka na transformačný rozvoj, spolocnosť LeadIN, bývalá korporátna manažérka- Marcela Výbohová, členka predstavenstva ČSOB- Maroš Uhrin, psychiater a súdny znalecModeruje Katarína Strýčková

No one wants to have to lead their team through a redundancy programme but when you do have to, how can you make sure its a constructive process that positions everyone for a successful future either inside or outside your organisation? In this week's episode we talk about how leaders can do just that, so are you ready? It's time to get curious and make some choices about how you are going to lead when redundancies are in the air.

The boys try their best to put a demoralising Round 6 result behind them, but the memory of losing a 36-point lead to Fremantle is ever-present. Focus turns to Round 7 against the Crows in Adelaide, with the St Kilda Football Club desperate for a chance at redemption and remain in AFL Finals contention. Childhood Saints supporter (and 12th all-time on St Kilda games played) Justin 'Frankie' Peckett, joins Unpluggered Podcast to talk about the ups and downs of his decade and half at St Kilda FC.JUSTIN PECKETT 252 games (1992-2006 - #12 all time Saints)50 goalsSt Kilda Under 19s Best & Fairest - 19902nd Trevor Barker Medal - 19943rd Trevor Barker Medal - 1997This podcast was produced in isolation via a Zoom conference call. Catch all our Zoom interviews on the Unpluggered YouTube page: don't forget to subscribe, rate and review Unpluggered wherever you listen or watch, and make sure to follow the lads on Twitter and stay connected with the podcast on all social media networks.Feedback? Questions? Get in touch!UNPLUGGERED ON SOCIAL MEDIA:facebook.com/unpluggeredtwitter.com/unpluggeredinstagram.com/unpluggeredpodcastEMAIL: unpluggered@gmail.comFollow the boys on Twitter:@Darren_Parkin@nicksplitter@VAMH26@UnpluggeredRemember you can catch up on all our old episodes and interviews with great Saints like Lenny Hayes, Robert Harvey, Stewart Loewe, Nathan Burke, and many more, by searching for Unpluggered on Google, YouTube, Facebook or on your favourite podcast platform.Get in touch for guest or sponsorship opportunities at unpluggered@gmail.com.Thanks as always to the brilliant Lloyd Spiegel for the use of his "When The Saints Go Marching In."Go Saints!

Agamemnon is coming home from the Trojan War. He has no idea what's waiting for him. There are over fifty bonus episodes on the Myths and Legends bonus feed! Check out that and weekly ad-free shows at https://www.mythpodcast.com/membership Check out the store at https://shop.bardic.fm Follow us on Twitter at https://twitter.com/mythsandlegends Find the episode post and the disclaimer at https://www.mythpodcast.com/14441/187-greek-myths-the-end-to-all-our-pain/ -- Go to http://simplisafe.com/legends and get free shipping and 60-day money-back guarantee on a fantastic home security system. Your mental health matters. Get 10% off your first month of BetterHelp at http://betterhelp.com/legends -- Music: "Deadly recitation" by blue dot sessions "Leadin" by Blue Dot Sessions "Thin Passage" by Blue Dot Sessions "The PI Sleeps" by Blue Dot Sessions "Glimpse into a Dark Mind" by Lance Conrad  

Our guest this week is someone with a true passion for the city of Mobile. Taylor Atchison is part of a small family business that's dedicated to investing in old buildings and bringing them back to life. You can see his work in places like our podcast home, The Container Yard, Old Shell Lofts, and now at his newest adventure, The Ice Box Bar.   Check out The Ice Box Bar!   Resources Taylor Atchison  -  Facebook The Ice Box Bar  -  Facebook Container Yard  -  Website  |  Facebook   Follow Playing Above The Line on Facebook Please Rate, Review & Subscribe to Playing Above The Line On Apple Allen Cave Twitter LinkedIn   Want to know more about Dennis and Allen?  Visit our website, avizogroup.com  

Just because you have an idea or solution doesn’t mean it is right for the business or the timing is great. You need to write a business case when resources or expenditure have to be justified. Approval is usually sought from the project sponsor and other interested parties. For instance, the finance function may authorise funds and the IT department provide resources. Writing a business case with solutions that are accepted requires you to clarify your own position on the solution/s, guide decision makers towards a ‘right fit’ solution and provide context, anticipated impact and identify the resources required for implementation. The SWOT business case template facilitates articulation, presentation and acceptance of ideas. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. When we look at our business or business idea through the SWOT lens we are forced to gather and consider the facts as well as the impact of future trends. When we are trying to influence others towards accepting our ideas the SWOT information shows we have considered all angles and gives them confidence to accept our viewpoint/business case. If we are verbally influencing others to accept our ideas there are two frameworks worth understanding: David Rock’s SCARF and Stephen Covey’s Circle of Concern and Circle of Influence. SCARF represents the 5 domains of human social experience. We each have a preference whether that be Status Certainty Autonomy Relatedness or Fairness. To more easily or effectively influence someone need to present our ideas within the context of their preferred social experience.

Beim Call to Action hat man auf sooo viel zu achten. LeadIn, LeadOut, Farbe(?!) und die eigentlische Beschriftung. Außerdem: Ich räume mit dem Märchen auf, CTA Farbe zu testen und zeige Möglichkeiten auf, was genau richtig oder falsch dabei ist. --- Send in a voice message: https://anchor.fm/konversion-digital/message

It's our Heroes Con lead-in episode!

Are you a HubSpot user looking to get the most out of the powerful sales and marketing software platform. The HubnSpoke team is here to help you with all your inbound marketing challenges. Are you wanting to get more leads and sales from your content marketing? Managing Director Adam Steinhardt and Social Media Expert Zaahn Johnson dig deep into the hidden features of HubSpot. This weeks features is a brand new feature from Inbound 2016, the Lead Flows function. Lead Flows allow you to easily create pop up windows to harvest email leads. Lead Flows is a part of the Marketing Free platform from HubSpot. A lead flow is HubSpot's take on a pop-up form. There are three components to a lead flow --- the callout (initial pop-up, with a button), the form (which appears once the button in the callout is clicked), and the thank-you message. You can now create four types of lead flows. This is how HubSpot described it in their press release on November 9, 2016.  Lead Flows, a part of the former Leadin product, allows HubSpot Marketing customers to create pop-up forms. But, are pop-up forms truly inbound? It really depends on the intention and execution -- but non-interruptive or annoying pop-ups can be inbound, and the data proves they work. AWeber found that using a pop-up form for obtaining blog subscribers converted 1375% better than a traditional form. For more data, and what truly makes a pop-up form inbound read this post on should marketers use pop-up forms? Within HubSpot now you can create your own pop-up forms, and easily insert them on your content. To get started just head to the Products & Add-on screen and click "activate" under Lead Flows. Once activated a new options called Lead Flows will display under the Content menu and will guide you through the form creation process.  Are you looking for a database storage option for you HubSpot content? Our inbound marketing experts dig into the power of HubsDb three months after it was released. Are you a HubSpot customer? Would you like a free audit on the performance of your HubSpot Portal? We provide free audit and recommendations.

Quote: “I think intelligence in the universe is very rare.” —Dr. James Rice, NASA, Mars Exploration Rover Geology Team Leader   About: 2017, let’s start anew! Let’s just pack up, say our goodbyes and march (drive, fly or sail) to greener pastures. But where to? Canada is cold around this time of year, Europe is in limbo, and everywhere else has spotty Wi-Fi (it doesn’t). The globalized world where opportunity was meant to be infinite is really just flawed and finite like everything else. And it’s somewhat daunting to think, this is it. But for some folks, the answer to humanity’s woes is simply a matter of looking up and towards Mars.   For what it’s worth, there’s no Comcast on Mars, so the Wi-Fi can’t be too bad. Show Notes: [00:45] “Smooth Stone” by Blue Dot Sessions [03:25] Canada’s Immigration Website Goes Down After Election Day (NPR) [07:25] Dr. Robert Zubrin (@robert_zubrin) [07:25] The Mars Society [07:50] “Tanguedo” by Blue Dot Sessions [08:05] Light reading on Sputnik [08:40] “Katyusha” by Red Army Choir and the backstory to the song [08:45] Audio from Yuri Gagarin’s trip on Vostok I in 1961 [09:35] President John F. Kennedy’s Moon Speech [10:14] The rough cost of the Apollo missions (TheSpaceReview.com) [10:40] More on the Hubble telescope (Space.com) [10:45] More on the International Space Station (Space.com) [10:50] On the retirement of the space shuttle program (Gizmodo) [11:15] Former Congresswoman Donna Edwards (@donnafedwards) [12:25] A map of all the various NASA facilities [12:55] Zubrin’s Mars Direct Plan (WIRED) and NASA’s 90 Day “Battlestar Galactica Plan” [15:00] “Laser Focus” by Blue Dot Sessions [15:15] Silicon Valley’s Space Race (CNET) [16:05] More on Leonard David and his latest book Mars: Our Future on the Red Planet [16:55] A quick backstory on SpaceX (TIME) [16:55] Related: Elon Musk’s Personal Mission Behind Going to Mars (WIRED) [17:25] More on Richard Davis [19:40] “Spinning Meter” by Blue Dot Sessions [20:10] More on McGill University’s Bhumi [21:10] Photos from the Viking I (Space.com) [21:30] Audio from the control room of the Curiosity landing in 2012 [22:00] More on Dr. James Rice (Spaceflightinsider.com) [23:20] “More Weather” by Blue Dot Sessions [23:30] More on NASA Opportunity’s marathon mission (CNN) [26:00] More on the Fermi Paradox [27:30] “A Calendar Spread” by Blue Dot Sessions [29:05] The average person in the world (National Geographic) [29:10] The average American (fool.com) and their estimated debts (NerdWallet) [29:40] Gallup’s “Most Important Problem” Poll (Gallup) [30:20] Dr. Edward Hudgins (@DrEdwardHudgins) [31:35] “Leadin” by Blue Dot Sessions [31:40] Related reading: genetic engineering and space travel (WIRED) [36:15] Matt Damon on Mars [36:20] Humanity surviving a Mars Attack [36:25] Tom Sachs and his Mars mission (Motherboard) [36:30] The full film to Tom Sachs’ A Space Program here. (special thanks to Zeitgest Films) [39:20] Some more reading on difficulties of going to Mars (Space.com) [39:30] Yari and R. Daniel Golden-Castano [40:00] More on Mars One (The Verge) [40:40] “Domina Transit” by Blue Dot Sessions [41:30] Neil deGrasse Tyson on Mars One [46:10] Dan Carey (@DanCarey_404) [47:20] “Closing Shop” by Blue Dot Sessions   [50:55] “Scalloped” by Blue Dot Sessions [58:45] “Velvet Ladder” by Blue Dot Sessions More at thisissomenoise.com

Welcome to Episode 62 of HubShots! Full show notes available at: http://hubshots.com/episode-62/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 05 December 2016 | Published: Thursday 08 December 2016 Shot 1: Inbound Thought of the Week Keynote: Charles Duhiggcharles duhigg 9627 Some highlights: People Think differently Most productive people think more deeply Some learnings from Qantas flight 32 check the story. QF32 By Richard De Crespigny People tell them stories on what to expect. Cognitive tunnel. Can we pivot so we put ourselves back in charge. He constantly challenges mental models. Craig’s notes re Charles’s presentation (view the comments): Looking forward to Charles’s Duhigg’s presentation being made available on the Inbound site. BTW the Alec Baldwin keynote is now available: http://content.inbound.com/content/alec-baldwin-keynote Also: Rosalia Cefalu’s session is now available: http://content.inbound.com/content/youre-starting-a-sales-enablement-team-now-what Shot 2: HubSpot Feature/Tip of the Week More on Lead Flows Aiming for extreme targeting Name your Lead Flows based on the offer they have, and then add to a few pages. Each time you post a new blog post add the blog post URL to the appropriate Lead Flow. Simplicity is the key: test lots of different Lead Flows. Note that they are simple eg can’t A/B test them or even report on them eg can’t do breakdowns based on device or anything like that Keep testing: eg on one site we’ve had more than 30 Lead Flow submits in the last week (ie almost as many as the normal leads collected) whilst on another site they’ve had very little response. Which indicates that the way the offer is expressed needs further testing. Keep testing your Lead Flows to improve conversion rates. Gotcha: can’t have LeadIn plugin and the WordPress plugin both active on a site or else the Lead Flows won’t work. Shot 3: Challenge of the Week How to stop people you work with making on the fly irrational decisions. How do you solve it? Have a brief when doing work. This way you can tie it back to the brief in a logical way. Complete your personas Do a content audit and tie it to a content plan Shot 4: Stat of the Week From think with Google – A Marketer’s Guide to Holiday Supershoppers Tip: Check your Apple Maps listing > https://mapsconnect.apple.com/. You will need an apple id. Shot 5: Opinion(s) of the Week https://mention.com/blog/inbound-2016-marketing-experts/ Super useful post, tons of good insights, a range of formats. Has been shared a lot. Aside: Has zero comments. Opinion: We’re taking comments off some sites, and also removing social sharing in some cases. If they aren’t social proof they can sometimes be social disproofs. Shot 6: Pro Tip of the Week Perform an end of year content audit. https://blog.hubspot.com/customers/long-term-content-marketing Goal: with the content audit it will help you identify all of the marketing assets that you have at your disposal and potentially identify gaps or opportunities in your content strategy. ― Charles Duhigg, Smarter Faster Better: The Secrets of Being Productive in Life and Business

Welcome to Episode 61 of HubShots! Full show notes available here: http://hubshots.com/episode-61/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 28 November 2016 | Published: Thursday 01 December 2016 Shot 1: Inbound Thought of the Week 1: Highlights from Brian Halligan: http://content.inbound.com/content/brian-halligan-and-dharmesh-shah-keynote Is cold calling really dead? Or is it just called something else these days…? 2: A look at Gary Vee’s trip to #Inbound16 https://www.youtube.com/watch?v=gdGgBp4hoTk Notice how he engages with people before the keynote – he’s very involved. 3: ecommerce interviews coming up BTW stay tuned for our upcoming interviews with HubSpot marketers: all about ecommerce – look out for them over the Holiday period! Shot 2: HubSpot Feature/Tip of the Week Tip 1: Lead Flows HubSpot Marketing Free: http://www.hubspot.com/products/marketing/free Lead Flows: http://www.hubspot.com/product-updates/introducing-lead-flows-for-hubspot-marketing Gotcha: if you have LeadIn installed as well as HubSpot then the Lead Flows won’t show. So disable LeadIn on your WordPress site if you already have HubSpot installed. Good to test with sites. Simple to setup and target, and easy to add to smart lists. In smart lists, include Form Submits from forms that have Lead Flow names. Contacts who fill out Lead Flows can be enrolled in Workflows, just like any other form submit. Interesting that Lead Flows are under the Content menu, and not under Contacts – I thought they’d be more like Forms (which is under Contacts). HubSpot considers it a Call to Action, rather than just a Form. Tip 2: Excluding your IP address in HubSpot Go to Report Settings and scroll to the bottom Shot 3: Challenge of the Week Don’t be rude to telemarketers – they are people just like you and me Tip: Live as though every interaction will be broadcast for the world to see. Shot 4: Stat of the Week virtual reality marketing technology ads 01 01 Source: Google Data, Global, May 2016. Shot 5: Opinion(s) of the Week Black Friday Buyer’s Remorse http://www.craigbailey.net/black-friday-buyers-remorse/ Good comparison of how complementary working with an agency can be with your internal marketing team. Oh, and hi Zoe! https://www.brandchemistry.com.au/blog/why-just-hiring-in-house-marketing-is-not-enough Rented Land can be used to your advantage: https://medium.com/@karolian/we-put-our-website-on-facebook-for-free-and-it-drove-a-ton-of-traffic-561b43611cbe#.ujvoy6v3c Storytelling like Tesla: https://readthink.com/tell-your-company-story-like-tesla-b10c815b9124#.6e9k2rk39 Shot 6: Pro Tip of the Week Optimising Website Forms Here is the HubSpot Project > https://app.hubspot.com/projects/l/templates/64108 You can also collect data through hidden form fields > http://knowledge.hubspot.com/forms-user-guide/how-to-pass-hidden-contact-property-values-with-forms Shot 7: Resource of the Week Land page examples: https://klientboost.com/cro/landing-page-trends/ Not really trends, but more a list of examples to get inspiration from. We are starting to build long landing pages to test response. Here’s an example of a long landing page from HubSpot: http://offers.hubspot.com/competitor-analysis-guide Shot 8: Updated Mobile App of the Week None to report! Shot 9: Mobile App of the Week Stocard – Loyalty Cards Wallet Store ALL your loyalty cards in one app. Get rid of all the plastic cards in your wallet! iPhone: https://itunes.apple.com/au/app/stocard-loyalty-cards-wallet/id444578884?mt=8 Android: https://play.google.com/store/apps/details?id=de.stocard.stocard&hl=en Shot 10: Podcast of the Week At the risk of being too insular… Moby gives an excellent roundup of SEO trends and tools in the latest episode of InboundBuzz. http://www.redpandas.com.au/ep42/

Welcome to Episode 60 of HubShots! Show notes available at: http://hubshots.com/episode-60/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 21 November 2016 | Published: Thursday 24 November 2016 Shot 1: Inbound Thought of the Week Inbound quick takeaways. Key value points from Rand Fishkin’s session: http://content.inbound.com/content/how-to-keep-up-with-google http://www.slideshare.net/randfish/keepng-up-wth-seo-n-2017-beyond Some stats: 1.19% of searches on Google.com in US result in an ad click => ie 98% of searches don’t click on an ad. 51% of Google.com US search clicks, click on an organic link. 40% of searches result in no clicks eg weather results 25% of searches are in progress eg Chrome instant, so the searcher is still refining their search Google’s keyword planner tool is becoming less useful (vague ranges) – https://moz.com/blog/google-keyword-planner-dirty-secrets Tip: Put your video on Wistia first and embed that on your website to get links and build your asset. Then add it to YouTube 3 months later. Shot 2: HubSpot Feature/Tip of the Week Lots of new stuff announced: http://hubspot.com/new HubSpot Marketing Free: http://www.hubspot.com/products/marketing/free Basically just LeadIn rebadged, but also cut down (eg only keeps 7 days of history in Free version). Shot 3: Challenge of the Week Emoji in podcast show notes will break iTunes parsing of the feed. Shot 4: Stat of the Week Rand had a stat about blog post length in his session – but it was from 2015: http://contentmarketinginstitute.com/2015/11/latest-blogging-trends/ According to an @orbiteers survey, a typical blog post is almost 900 words – 10% longer than in 2014 SnapAgency have an update for 2017 on what the best length is for 2017: https://www.snapagency.com/blog/blog-posts-2017-whats-best-length-seo/ Shot 5: Opinion(s) of the Week If you want to appear smart about marketing, just talk about bots: http://blog.hubspot.com/marketing/bots-major-growth-opportunity-agencies Shot 6: Pro Tip of the Week http://www.jonloomer.com/2016/11/10/facebook-page-engagement-custom-audiences/ Shot 7: Resource of the Week Dharmesh lists his favourite free tools – shock, HubSpot free is on there: November 16: https://readthink.com/the-free-growth-tools-i-recommend-for-modern-businesses-to-grow-scale-1ec27843a3c8#.ov1fz8ife (note: he lists the Google Keyword Planner tool – which may not be as good as it used to be – see also Rand’s session) He also lists GrowthBot – which is an interesting inclusion. November 10: http://blog.hubspot.com/marketing/free-growth-tools#sm.00013kpsm83zefj8yjb1eqxwr59gr Another reminder to be cross-posting your content on other channels. (Note to self…) Shot 8: Updated Mobile App of the Week Medium app just keeps getting better and better: https://itunes.apple.com/au/app/medium/id828256236?mt=8 https://play.google.com/store/apps/details?id=com.medium.reader&hl=en Shot 9: Mobile App of the Week Craig has just read: How Not To Die – about better eating (it promotes a plant based diet): http://nutritionfacts.org/book/ https://www.amazon.com/gp/product/1250066115/ Daily Dozen – food app for eating well https://itunes.apple.com/au/app/dr.-gregers-daily-dozen/id1060700802?mt=8 https://play.google.com/store/apps/details?id=org.nutritionfacts.dailydozen&hl=en Bonus App – Chemical Maze – Shopping Companion https://itunes.apple.com/au/app/chemical-maze-shopping-companion/id363470500?mt=8 https://play.google.com/store/apps/details?id=au.com.gridstone.chemicalmaze Shot 10: Podcast of the Week Perpetual Traffic Podcast: https://itunes.apple.com/au/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 http://www.digitalmarketer.com/podcast/ Shot 11: Quote of the Week Make user experience the cornerstone of your SEO. ~ Rand Fishkin

Episode 004: David and Alex speak with Rod from HubSpot Agency Partner Rizen about their success in selling to lawyers and ramping niche prospects onto inbound using LeadIn and PPC.

Muy buenos días y bienvenidos al Podcast Convierte tu pasión en tu trabajo ya estamos por el episodio numero 17 y es para mi todo un placer el poder contar con vuestra compañía mas, una jornada mas. Mi nombre es Manel Machado y soy el creador del blog ManelMachado.es Llevo varios años dedicado a la creación de negocios por internet y me he especializado en ayudar a quien, como tu, tenga la necesidad de convertir su pasión en su trabajo. Este podcast nace con la única vocación de ayudarte a convertir tu pasión en tu trabajo a través de internet y conseguir tu felicidad. (Explicar como ha ido la semana y los artículos publicados en el blog) Quiero seguir agradeciendo la gran aceptación que tubo los dos primeros episodio, lo cual me da mucha mas fuerza y motivación a la hora de seguir preparando, grabando, editando y presentando estos episodios. Te sugiero que si te animas a seguir el podcast, tengas una pequeña libreta y un bolígrafo siempre a mano, con el fin de poder apuntar las ideas que se te irán viniendo encima… ya lo veras.. Te quiero recordar que tienes a tu disposición el campus virtual donde podrás encontrar los cursos necesarios para hacer realidad tu sueño de convertir tu pasión en tu trabajo. Anuncio Campus CAMBIA TU VIDA Hoy te voy a proponer un reto; Cambia tu vida. Seguramente lleves años atrapado en un trabajo que no te gusta, y aun así, sigues haciendo lo mismo día tras día. Ya lo decía Einstein, si quieres resultados diferentes, haz cosas diferentes. En el reto Cambia tu vida, te voy a enseñar como lo podrías hacer, yo y muchos como yo, ya lo hemos conseguido y hoy te quiero decir como lo puedes hacer. Sin lugar a duda lo primero que tienes que hacer es comprarte una libreta, en el cual apuntaras todas tus ideas, y tus objetivos. Es muy importante tener un objetivo claro, y este debe de estar por escrito en tu libreta, y junto a tu objetivo debes de marcar, con que herramientas vas a conseguir tu objetivo y como lo vas a lograr. Por ejemplo, si lo que quieres es correr un Maratón, ese será tu objetivo, y lo vas a conseguir entrenando cada día un mínimo de una hora. Pues ese es el sistema que debes de utilizar tu, conocer a la perfección, cuál es tu objetivo, que puede ser algo así, como Convertir tu pasión en tu trabajo, y conocer también las herramientas que vas a utilizar. Parte de esas herramientas las vas descubrir en este reto que te lanzo; Pero vamos a ver las fases del Reto, Cambia tu vida. Descubre tu pasión; Sin pasión, no hay amor, sin amor, no encontraras los resultados ni la motivación para alcanzar tus éxitos. Por eso antes de nada, deberás de ser capaz de descubrir tu pasión, y convertir esta pasión, en tu trabajo. Como vas a descubrir tu pasión? Pues con dos simples preguntas que siempre utilizo para esto; Que harías si no tuvieras que trabajar nunca más? Que hacías de pequeño que te pasabas horas y horas sin darte cuenta? Pues apunta las posibles respuestas en tu libreta y busca en internet que se está haciendo hoy en día sobre esas pasiones. Y pregúntate sobretodo, como puedo mejorar lo que se está haciendo hoy sobre ello. Crea tu blog; Si ya conoces tu pasión, seguimos con el Reto; Cambia tu vida, y el siguiente paso, es crear tu blog. Te voy a recomendar que utilices WordPress, y compres un dominio acorde a tu pasión. No es nada caro, y te voy a dar las pistas en este artículo que escribir sobre este tema. Tu negocio por 70 Euros. El blog debe de ser tu presentación, y por ese motivo debes de ser cuidadoso con el diseño, el color y la tipografía que utilices. Tu blog será la base de tu nueva vida. Crea tu Marca Personal; Ya has descubierto tu pasión, y has creado tu blog, pero recuerda una cosa, aun nadie te conoces. Y vas a conseguir que te conozcan gracias a tu marca personal. Todos tenemos una marca personal aunque no lo sepamos, ahora se trata de mejorarla y enseñarla a quien nosotros decidamos. Si quieres aprender algo más sobre ello, te recuerdo que tengo un curso sobre Marca Personal, en el Campus Virtual. Crea Contenido; En tu nuevo blog debes de crear contenido de calidad para empezar a ofrecer algo a tu audiencia. Antes del lanzamiento, deberás tener por lo menos 3 artículos de más de 1000 palabras de gran calidad para empezar a enseñar lo que eres capaz de hacer. Esos artículos te recomiendo que tengan alguna imagen de igual calidad. Tu línea editorial y el contenido debe de ir alineado con la temática de tu blog y con la pasión que has decidido convertir en tu trabajo. Yo te recomiendo que seas capaz de aportar soluciones reales a los problemas que podrán encontrar tu audiencia y que tú sabes cómo solucionar. Por ejemplo, si tu blog es un blog sobre fotografía, uno de los artículos podría ser, Como hacer la mejor foto en movimiento. Es importante cuidar la ortografía, y la presentación de estos primeros artículos y que tengan un diseño parecido todos. Eso forma parte de la marca personal, y por la cual serás recordado por tu audiencia. Comparte el contenido; Ya has creado tres artículos de más de 1000 palabras para tu nuevo blog? Pues ahora te toca darte a conocer. Comparte en las redes sociales que mejor se adapten a tu nicho de mercado las publicaciones. Para empezar podrían ser Facebook, Twiter, y Google+ Busca grupos y foros donde se hablen también de tu pasión, y comparte con ellos tus publicaciones. Busca páginas webs afines a tu nicho de mercado y haz comentarios que ofrezcan algo de valor a sus usuarios, para que te empiecen a vincular como un experto en tu nicho de mercado. Capta usuarios; Este punto es de los más importantes y no se te puede olvidar en ningún momento. Desde el minuto 0 debes de empezar a crear tu lista de usuarios para posibles campañas de mail marketing que tendrás que hacer más adelante. Existen varios plugin con los cuales podrás llevar a cabo este paso. Yo utilizo Leadin, y es el que te voy a recomendar. Una de las cosas más difíciles a la hora del Reto Cambia tu vida, sin duda es conseguir las primeras visitas. Por ese motivo no puedes perder ningún posible contacto que tengas, y crear tu lista de suscriptores es un paso indispensable. Crea alianzas; Seguramente en el primer punto, descubriste a tu principal competencia y a colegas que comparten tu nicho de mercado. Pero pueden ser tu competencia, pero no por ellos no puedes crear alianzas con ellos. Te recomiendo que le eches un vistazo al siguiente articulo; Crea Alianzas. En el cual veras las oportunidades que obtendrás a base de netwroking, uno de mis temas favoritos, y en el cual creó con más fuerza. Monetiza tu blog; Esta es la última fase del Reto; cambia tu vida. Está claro que necesitaras en algún momento ganar dinero para decir que realmente esto es un negocio online. Y para ello deberás monetizar tu blog. Hay varias formas para eso suceda, pero yo soy partidario de dos. Vender infoproductos. Membresias. Los infoproductos, tienen la ventaja de que una vez creado, lo puedes vender de forma automática 24 horas al día, 365 días al año. Y por eso, es mi favorito. Las membrecías, te permiten ofrecer como por ejemplo el Campus Virtual, un servicio, con un pago recurrente, de forma mensual, anual, etc... Los dos sistemas son totalmente escalabres y te permiten ir subiendo tus ingresos si haces bien tu trabajo, y demuestras a tu audiencia que estás dando lo que dices que ofreces. En definitiva es posible conseguir el Reto; Cambia tu vida, lo único que necesitas es una pasión, y sobretodo muchas ganas de conseguir el objetivo que hablas decidido. Si tu mente decide que puedes cambiar tu vida, y convertir tu pasión en tu trabajo, te aseguro que lo vas a conseguir. Yo lo hice, y quiero ayudarte a que tu consigas tu propósito de vida, de igual forma que yo lo hice. Si necesitas alguna respuesta más, a alguna duda que te surja, ya sabes que estoy a tu disposición, este es mi contacto; Otros artículos relacionados; La estrategia de tu blog Tu nicho de mercado Ya estamos llegando al final de episodio y como siempre agradecerlos a todos por esta aqui, porque sino esto no tendría ningún sentido. Anuncio Campus Virtual Sabes que tenéis un formulario de contacto a vuestra disposición para cualquier duda o sugerencia que necesitéis, ya sabes en www.manelmachado.es Agradecer si me podéis dejar una valoración positiva tanto en iTunes como en ivoxx, pues eso me ayuda a seguir creciendo y a llegar a mas gente. Amigos y amigas, nos escuchamos en el episodio de la próxima semana, y ya lo sabéis, hasta entonces, ser muy, pero que muy felices.

Muy buenos días y bienvenidos al Podcast Convierte tu pasión en tu trabajo ya estamos por el episodio numero 15 y es para mi todo un placer el poder contar con vuestra compañía mas, una jornada mas. Mi nombre es Manel Machado y soy el creador del blog ManelMachado.es Llevo varios años dedicado a la creación de negocios por internet y me he especializado en ayudar a quien, como tu, tenga la necesidad de convertir su pasión en su trabajo. Este podcast nace con la única vocación de ayudarte a convertir tu pasión en tu trabajo a través de internet y conseguir tu felicidad. (Explicar como ha ido la semana y los artículos publicados en el blog) Quiero seguir agradeciendo la gran aceptación que tubo los dos primeros episodio, lo cual me da mucha mas fuerza y motivación a la hora de seguir preparando, grabando, editando y presentando estos episodios. Te sugiero que si te animas a seguir el podcast, tengas una pequeña libreta y un bolígrafo siempre a mano, con el fin de poder apuntar las ideas que se te irán viniendo encima… ya lo veras.. Te quiero recordar que tienes a tu disposición el campus virtual donde podrás encontrar los cursos necesarios para hacer realidad tu sueño de convertir tu pasión en tu trabajo. Anuncio Campus El episodio de hoy esta titulado, Como diseñar la estrategia de tu blog; Ya sabes diseñar la estrategia de tu blog es un paso imprescindible y sin lugar a duda, el primero de los que tienes que hacer, si quieres realmente triunfar con tu negocio on line. Por eso voy a intentar explicarte algunas claves para diseñar y elaborar la estrategia de tu blog y acercarte un poco mas al sueño de convertir tu pasión en tu trabajo. Pero todo lo que te pueda enseñar en este post, de nada te servirá si no vas a implicarte al 100% con tu proyecto. Pero si por el contrario estas decidido a triunfar en los negocios online, continua leyendo y vamos a alcanzar el éxito. MARCA TU OBJETIVO CLARO. Antes de empezar a crear tu blog, deberas de tener claro cual será el objetivo y la marca de tu blog. En esta primera fase de diseño de la estrategia de tu blog, debes de tener por escrito algunos detalles que te serán de gran utilidad. Deberas tomarte un tiempo para hacer un análisis de tu proyecto y sobretodo marcarte unos pequeños objetivos que quieras cumplir con tu blog. Si eres un pequeño emprendedor online, como puede ser mi caso, el objetivo que yo me marque con mi blog es crear mi una buena marca personal y ganar reputación y visibilidad online. Pero ese era el objetivo global del proyecto, pero cada semana, me voy marcando objetivos mas realistas como pueden ser; Conseguir aumentar las visitas un 10% cada mes. Vender 20 suscripciones al Campus Virtual. Escribir un nuevo ebook, al terminar el mes. Conseguir una nueva entrevista cada semana. Esto te puede valer de modo de ejemplo, pero te sugiero que tu también te marque un objetivo global y unos objetivos mensuales como mínimos, a cumplir. Pero seguramente en este punto del camino, te puedas hacer la pregunta. ¿Y como vamos a alcanzar esos objetivos? Pues sin duda alguna lo mas importante es tenerlos marcado, y por escrito, y buscar opciones y herramientas para conseguirlos. Si yo quiero aumentar las visitas un 10% cada mes, deberá seguir una serie de mecanismos y estrategias como pueden ser; Participar en foros y dejar comentarios Compartir en redes sociales Intentar escribir algún post como invitado. Esta es la clave, marcate unos objetivos y sobretodo busca como vas a conseguir esos objetivos de una forma sencilla y clara. Una persona que quiera peder 10 kilos, (Ese es su objetivo) deberá de hacer una dieta, ir a correr, hacer ejercicio (Esa es la estrategia) Igual de importante es la meta y el objetivo que te has podido marcar como la estrategia de tu blog para conseguir esas metas. Conozco a mi publico? Para una correcta elaboración de la estrategia de tu blog, deberas tener muy, pero que muy claro a que publico te vas a dirigir. Que Targe de edat. Cuales sus preguntas Cuales son sus problemas. Que están buscando. Solo si conoces la respuesta a estas preguntas, podrás darle una respuesta y una solución a tu audiencia. DESARROLLA TU MARCA Debes de buscar una identidad en la red, debes de ser capaz de crear tu marca, y parte de esto depende la estrategia de tu blog. Debes de elegir; Unos colores para tu blog que te identifiquen. Un Logotipo Un nombre Una forma de escribir. Tu marca eres tu, es la forma en la que serás recordado por los demás, una vez visiten tu blog, te relacionaran con los colores que elijas, con tu forma de escribir, con tu logotipo. Por eso todo lo anteriormente listado, debe de convivir en paz en tu blog. Yo en mi blog empece por elegir el azul, aunque cada uno puede elegir el que le parezca, te voy a dar unas claves para que seas capaz de elegir el color adecuado y que mas se ajuste a tu personalidad y a tus objetivos En el diseño de tu marca, el color debe de ser siempre el mismo, por eso debes de apuntar el tono exacto de tu color en una libreta, en esa libreta que tanto valor tiene para ti. Así como también debes de elegir el tipo de letra que mejor se adapte a ti, y sobretodo siempre utilizar la misma. En definitiva, se trata de intentar ser coherente en todo el recorrido de tu marca. CREACION DE CONTENIDO. Esta es la segunda fase en la elaboración de la estrategia de tu blog. Me imagino que ya has elegido tu nicho de mercado, antes de empezar a crear tu blog, y ya tienes claro de que quieres hablar en tu blog y sobre que va a tratar. Si estas empezando un blog de cocina, y en el contenido tienes algún post que hable sobre cine, igual hay algo que no esta haciendo bien,, no crees? Eso es lo que debes de evitar, debes de conseguir que cuando te busquen y te encuentren tu contenido se alinee con la marca de tu blog y sobretodo con lo que dices que vas a ofrecer. Organiza muy bien antes de empezar a escribir tu primer post, las categorías de tu blog. Si es un blog de cocina, por ejemplo las categorías podrían ser; Recetas de cocina Video de cocina Recetas en 10 minutos Es un buen ejemplo, verdad que si? Una de las claves para alcanzar el éxito y que la estrategia de tu blog sea un éxito, es la especialización. Escribe solo de aquellos temas que realmente domines, porque de lo contrario tu audiencia lo notara y fracasaras. CAPTAR SUSCRIPTORES No me cansare de repetirlo, una y mil veces, a la hora de diseñar la estrategia de tu blog, tener claro como vas a conseguir captar suscriptores es una de las claves. Es algo que te pido, que te aconsejo, que lo hagas desde el primer día de vida de tu blog, no lo lances sin tener una forma de captar suscriptores Hay varios plugins que puedes utilizar para captar suscriptores. Yo utilizo Leadin, tiene una gran ventaja que es un plugin gratuito, y tiene la posibilidad de incorporar en tu blog un “power-ups” Gracias a ese formulario que podrás incorporar en el lugar de tu blog que mejor creas oportuno, podrás captar los suscriptores. Pero claro esta, porque se tendrían que suscribir a mi blog? Lo mejor de todo es ofrecer algo gratuito, como por ejemplo el Ebook Gratuito que ofrezco yo a mis suscriptores. Lo que hagas luego con tus suscriptores y la secuencia de Email Marketing que seas capaz de generar es otra cosa aparte, te sugiero que le eches un vistazo a este curso; CONCLUSIONES Si has aguantado la paliza de este post, donde te quería explicar como diseñar la estrategia de tu blog, es que tienes mucha, pero que mucha paciencia¡¡¡ Pero también tienes muchas ganas de triunfar y que tu negocio sea un éxito, lo cual es sin duda una muy, muy buena noticia. Ya te hablas dado cuenta que no es un camino fácil es crear tu blog, pero si eres capaz de crear la estrategia de tu blog correcta el camino es mucho mas fácil Planifica, y siempre prueba, la prueba y el error es la mejor forma de aprendizaje que conozco. Así que no me decepciones y empieza hoy a crear tu blog. Que por cierto te recuerdo que lo puedes hacer por menos de 70€…. Ya estamos llegando al final de episodio y como siempre agradecerlos a todos por esta aqui, porque sino esto no tendría ningún sentido. Anuncio Campus Virtual Sabes que tenéis un formulario de contacto a vuestra disposición para cualquier duda o sugerencia que necesitéis, ya sabes en www.manelmachado.es Agradecer si me podéis dejar una valoración positiva tanto en iTunes como en ivoxx, pues eso me ayuda a seguir creciendo y a llegar a mas gente. Amigos y amigas, nos escuchamos en el episodio de la próxima semana, y ya lo sabéis, hasta entonces, ser muy, pero que muy felices.

GUEST: DREW LYNCH, Neighborhood Issue, Method Neighbors, Tutes Nearby, Poor Lead-In, Helium Comedy Club, DREW LYNCH, Cute Jobs, Comedy, America's Got Talent, Softballs, Drew Is Awesome, WoC, Hot Felon, Plane Boombox, Mexican Sea Creature, NEXT ADVENTURE

Lead-in music.Spring has sprung in Clyde.Retirement.Fact of Crap: Two right for John, one for Dan.Mail Bag:Some humor from Mike.Couple from Joe:1) Cops killed man in Walmart, interrogate girlfriend.2) Cottage Grove man arrested on suspicion of burning house intended for sex offender.The Rest of the Show:1) Unarmed black teen killed by Police in Madison, Wisconsin. WTF!?!

Leadin is a project that was conceived and continues to be nurtured at the Hubspot headquarters. While there is a plugin to integrate WordPress with the Hubspot system plugin, Leadin was expressly created to use as a standalone WordPress marketing automation plugin for small businesses. The creators, Nelson Joyce and Andy Cook, were given little guidance about exactly what functions Leadin should address and how it should work. The Leadin duo invested time listening to prospective users. They engaged in discovery conversations to uncover if the prototypes they had created solved problems that were meaningful to the audience. Nelson and Andy had a variety of ideas to start but only one of their ideas generated the type of feedback and signals to move ahead and become more refined. The creators share how they gathered and compiled unfiltered user feedback by focusing on an interviewee’s actual usage scenarios not hypothetical ones. (more…)

Leadin is a project that was conceived and continues to be nurtured at the Hubspot headquarters. While there is a plugin to integrate WordPress with the Hubspot system plugin, Leadin was expressly created to use as a standalone WordPress marketing automation plugin for small businesses. The creators, Nelson Joyce and Andy Cook, were given little guidance about exactly what functions Leadin should address and how it should work. The Leadin duo invested time listening to prospective users. They engaged in discovery conversations to uncover if the prototypes they had created solved problems that were meaningful to the audience. Nelson and Andy had a variety of ideas to start but only one of their ideas generated the type of feedback and signals to move ahead and become more refined. The creators share how they gathered and compiled unfiltered user feedback by focusing on an interviewee's actual usage scenarios not hypothetical ones. Interview takeaway lessons for launching a product: Get excited about the problem you are working on not the solution you have created. Get paid early in the product development life cycle to validate your idea. Listening options Itunes:subscribe to MattReport Stitcher:subscribe to MattReport Viewing What was discussed during the conversation between Matt, Nelson Joyce and Andy Cook times correspond to video 2:00 What is Leadin and what do you do everyday to work on it? 2:40 How did you decide on the product to pursue? 5:00 How did you get Darmesh Shah as your investor in your first start up? 10:30 Nelson, why did you partner with Andy? 11:25 How did you use sketch to start planning out the product? 13:30 What was your process like to get feedback from potential users? 16:00 What are the first steps to use when you are creating a solution to a problem with a new product? 17:35 How should you go about finding a problem to solve in the market? 19:25 how did you track and organize the feedback you were receiving? 21:30 Did you present several mockup products to your test audience? 24:10 What was the conversation like to select the product to move forward with in production? 25:40 Is there anything you would change about the early development process? 27:20 Do you think the customer would be more committed to the product if they had to pay for it early on? 28:45 What is the pricing model now for Leadin? 31:00 Are WordPress products priced too low relative to the value created? 32:00 What is next for Leadin? 34:25 Do you think the WP plugin repository has been critical to growth of Leadin user base? Resources mentioned Email: andy@leadin.com and nelson@leadin.com Twitter: @leadinapp Website: LeadIn.com Hubspot Darmesh Shah Sketch Lean Canvas Basecamp Get notified when Matt Report WordPress Startup Challenge #3 is actively being planned. Use this link to fill out a form indicating your area(s) of interest. Give Matt Report a 5 star review on iTunes Learn about Conductor Plugin ★ Support this podcast ★

Queen Quet, Chieftess of the Gullah/Geechee Nation (www.QueenQuet.com) host "Gullah/Geechee Riddim Radio" on behalf of the Gullah/Geechee Sea Island Coalition.   On this episode, she gives a recap of the Inaugural Maroon Commemoration in St. Croix, Virgin Islands and the Fireburn celebration going on October 1.  Learn of the history of queens that led self-determination and the protection of the rights of islanders for generations. Disya we sho-Gullah/Geechee Riddim Radio! www.gullahgeecheenation.com

The Song: Lazy NightsThe Artist: George WoodMr. Wood on the Web:George Wood :: MusicPromedia Podcast