Podcasts about top marketers

Welcome back, or welcome to, Top Marketers, a Multi-Housing News production with Senior Associate Editor, Jordana Rothberg.Breaking into any new career path or industry is a daunting task. But with the advice of a veteran, that move can be a bit easier. That's why for this month's episode I spoke with Amanda Parker-Wolery, vice president of marketing, Organized Living, about her transition into marketing and how she views the industry now. Parker-Wolery has an expertise in strategic marketing, project management and team leadership. She has been with Organized Living since 2021 but was previously in academia. Tune in to listen to her transition into marketing, what it's like to market in a multifamily-adjacent space, and her advice to people in roles similar to her own. Follow along as we discuss:·        How Parker-Wolery got into marketing and her role as a creative problem solver (0:50)·        The transition from higher education to marketing (3:30)·        Parker-Wolery's advice for anyone looking to get into marketing (5:15)·        Why marketing is such an exciting field right now (7:00)·        The results from leaning into AI (9:50)·        What it's like to market in a multifamily adjacentspace (11:00)·        Parker-Wolery's advice on marketing to both owner/developers and residents from a manufacturing perspective (13:45)·        Listening to pain points, asking questions and adapting (16:00)·        Challenges that Parker-Wolery has faced in hermmarketing career and the lessons learned (18:45)

Multifamily housing is dependent upon so many factors: economics, government, policy, locations, demographics, etc. To create successful multifamily brand or campaign, a marketer needs to understand all of these things, and so much more. So, who better to discuss the dynamics behind the role than someone with a background in communications, marketing, government and multifamily? In this episode of Multi-Housing News' Top Marketers podcast, Eric Bederman, the vice president & director of communications at Community Preservation Corp., joins MHN Senior Associate Editor Jordana Rothberg to look at the industry at large.In his current role, Bederman oversees marketing and communications efforts to promote CPC's nonprofit mission and its lending and investing platforms, as well as positioning CPC as a thought leader in the multifamily housing industry. Prior to joining CPC in 2015, Bederman served as the press secretary for the New York City Department of Housing Preservation and Development for six years, spanning both the Bloomberg and de Blasio administrations, and has held other positions as a marketer and communications professional over the course of his career.Tune in to hear the two go over:·       How Bederman got to his current role and the factors that made the difference (1:20)·       Similarities and differences between working for a city agency and a nonprofit (6:40)·       Bederman's favorite marketing resources at CPC (9:15)·       The importance of thought leadership (11:05)·       How to stretch marketing dollars with a limited budget (13:10) ·       Campaigns that make Bederman proud and the communication strategies behind them (15:20)  ·       What's changed in marketing and real estate and where the industry is going now (21:40)

In this episode of The DooDoo Diva's Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Dr. Clare Monteau, leadership expert and CEO, for the first installment of a three-part workforce development series. They dive into the lasting impact of COVID-19 on workplace culture, the importance of trust and consistency in leadership, and practical strategies to create a healthy, productive work environment.Topics Discussed:✅ The Impact of COVID-19 on the Workplace✅ Building a Culture of Trust✅ Leadership Starts with Self-Awareness✅ The Power of Consistency in Leadership✅ Managing Stress & Resetting Your Mindset✅ THINK Before You Speak – A Simple Communication Framework

When it comes to firms that design for multifamily, there are two sides to marketing. First, the company must create its own brand and promotional material. Then it assists in marketing for the client that it serves. In this month's episode of Multi-Housing News's Top Marketers podcast, Chief Visionary Officer & Founder of Loft Six Four, Brandon Reed, joins MHN Senior Associate Editor Jordana Rothberg to talk about just that. Loft Six Four assists architects and developers in creating rooftop and outdoor living experiences and amenity spaces. Started in 2013, the company uses landscape, urban and rooftop design to customize multifamily, hotel and resort projects. Reed has been in the project management and design space for real estate for more than 20 years. Tune in to hear his insights on: ·      How he got into design and founded Loft Six Four (1:00) ·      Finding passion and value in landscape design (3:45) ·      The Loft Six Four marketing approach (5:00) ·      The “immersive experience method” and how it drives business (9:55) ·      Collaborating with multifamily companies' internal marketing teams (15:10) ·      Hurdles in communicating value to multifamily owners and developers (16:30) ·      The evolving space of outdoor living and adapting marketing to keep up (20:35) ·      How Loft Six Four is leveraging the importance of amenities in its branding (24:00)

Multifamily marketing is a niche of its own. But when you break it down, the processes between unique property types within multifamily can also look vastly different. Mary Herrold, vice president of marketing with the Evergreen Real Estate Group, knows exactly how to keep her marketing strategies tailored and specific. In this month's episode of Multi-Housing News's Top Marketers podcast, Herrold joins MHN Senior Associate Editor Jordana Rothberg to talk about the different resources, audiences and modes of communication she deploys when marketing for affordable versus market rate communities. In her role, Herrold leads Evergreen's marketing efforts including property management, acquisitions, construction and development. Her key responsibilities include brand development and promotion, culture and organizational success and Evergreen's portfolio of more than 13,500 units. In her career, Herrold has gained more than 20 years of experience working across various property and marketing technologies as well as asset classes and national markets. Listen in as the conversation covers: ·        Herrold's path to Evergreen and the people that led her there (1:30) ·        How marketing for affordable versus market rate multifamily developments looks different (4:00) ·        Managing specific budgets between different multifamily property types (5:50) ·        Market rate and affordable audiences, how to cater to each and a meaningful example of something that worked (7:00) ·        Differing modes of communication (10:15) ·        Herrold's top marketing resources (13:00) ·        The importance of referrals and tracking the data behind them (13:50) ·        Reputation's role in marketing (15:30) ·        A serious challenge Herrold has set out to solve to make affordable leasing easier (18:35) ·        The upcoming projects that Herrold is looking forward to (21:10)

Wusstest du, dass 90% der Unternehmen Meta Ads falsch testen? In dieser Episode von ECOM SECRETS enthüllen wir die geheimen Strategien, die Top-Marketer verwenden, um ihre Kampagnen zu optimieren. Entdecke die fünf kritischen Fehler und wie du sie vermeidest, um sofort bessere Ergebnisse zu erzielen. --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 34 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 800 Millionen Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Digital marketing moves fast, in every sense. And with the help of AI and modern technology, it's about to get even quicker. But Kim Boland, the director of digital marketing, Morgan Properties, knows how to keep up. Boland leads the development, implementation and maintenance of digital marketing initiatives for the company's expanding portfolio. She brings 15 years of experience to the table and in her role, she heads up Morgan Properties' online presence and supports its promotional efforts for both apartment communities and corporate ventures. Throughout her tenure at Morgan Properties, Boland has earned numerous accolades and awards. In this Top Marketers podcast episode, Boland talks with Multi-Housing News Senior Associate Editor Jordana Rothberg about where she has seen the industry change so far and what initiatives she is prioritizing moving forward. Spoiler alert: social media and digital tours are big. Listen in to learn more about: ·        Boland's background with car dealerships and how she got to Morgan Properties (1:00) ·        The changes Boland has seen in digital marketing since she first started marketing (4:05) ·        Marketing techniques that have been phased out (5:40) ·       The importance that social media plays in Morgan Properties' marketing strategies (7:35) ·        How the increasing use of AI as a search engine changes social media techniques (9:00) ·        The initiatives that Boland is the most focused on now (12:25) ·        Why it's important to evaluate and update chatbots (15:15) ·        Geofencing and targeting preferred employers (18:10) ·        Boland's #1 initiative and the marketing techniques backing it (19:50) ·        The pros and cons to implementing virtual tours (21:45) ·        How does a marketer choose what to do? And how do they implement it? (23:05) ·        Changes that are coming to the marketing industry, like it or not (24:45)

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.Evolution of Marketing: From focusing solely on "awareness," the shift has been towards capturing "entertainment and attention" in today's marketing landscape.Importance of Innovation and Creativity: Stengel emphasizes the continual need for innovation and creative approaches in marketing strategies to stay relevant and engaging in a competitive market.Consumer-Centric Purpose: The discussion centers on the significance of aligning a brand's purpose with improving consumers' day-to-day lives, highlighting the value of addressing genuine needs and desires.Role of a CMO: Stengel suggests that being a Chief Marketing Officer (CMO) is 90% about leadership and broader management rather than just marketing tactics.Team Measurement and Compensation: Insights are provided into the methods for evaluating team performance and compensation structures within the marketing domain.Brand Purpose vs. Cause Marketing: Stengel differentiates between the purpose of a brand and cause marketing, highlighting their distinct roles and how they contribute to the overall brand strategy.Sampling Strategy Misstep: Stengel shares a scenario where the idea of sampling the entire population of a country had unexpected consequences or did not yield the intended results.The interview delves into these topics, offering perspectives from Stengel's extensive experience as a former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company.Join former P&G Global Marketing Officer Jim Stengel as he shares invaluable CMO leadership insights from his remarkable 25-year career managing an $8 billion marketing budget. In this candid conversation with host Mike Linton, Stengel reveals the essential skills modern marketing leaders need to succeed, from fostering creativity to driving purposeful innovation.Discover how successful CMOs navigate the evolving marketing landscape, with practical wisdom on balancing brand building with performance marketing, leveraging partnerships, and embracing emerging technologies like AI. Stengel, now a respected consultant, author, and professor at UCLA and Northwestern, provides a unique perspective on marketing leadership drawn from both corporate and academic experience.Learn why curiosity is the most crucial trait for marketing leaders, how to effectively manage vendor relationships, and why taking care of yourself is non-negotiable in high-pressure CMO roles. Whether you're an aspiring marketing leader or seasoned CMO, this episode delivers actionable insights on building successful marketing careers and driving business growth through purpose-driven leadership.From mastering the "90% chief, 10% marketing" mindset to understanding the true meaning of brand purpose, Stengel shares the leadership principles that have guided global brands to success. Don't miss this masterclass in marketing leadership from one of the industry's most respected voices.#emailmarketing #leadgeneration #businesspurposemarketing #socialmediamarketing #adamerhart#emailmarketing #leadgeneration #linkedinmarketing #jimstengelinsights #theprovocateursCHAPTERS:00:00 - Welcome01:14 - Current Trends in Marketing06:11 - Understanding Purpose in Marketing11:40 - Effective Marketing Strategies for Non-CPG17:49 - Innovating in Marketing21:25 - Critique of Business Schools25:54 - Future of Media and Agency Business28:29 - Final Thoughts: Advice and Anecdotes33:02 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing for an architecture or design firm looks different than for a multifamily owner or operator. A strong reputation and meaningful marketing material can be the difference between winning or losing out on a potential project. Sarah Wortman, marketing director, MG2, is an expert in ensuring that her company brings all the materials necessary, plus more, to the table. Wortman has been in her current role since March of 2023. She heads up the marketing team for the company as well as provides rigor and support for MG2's business development strategy while working closely with the firm's principals. She has background working for multiple design firms ranging from architecture to engineering companies as well as has experience focusing on client solutions and satisfaction through marketing. In this podcast, Wortman and Multi-Housing News Senior Associate Editor Jordana Rothberg team up to talk all about her role as a marketer for a design firm and some of her favorite strategies. Tune in to hear about: ·      Wortman's background and how she became a marketer (1:00) ·      How academia has helped shape Wortman's marketing career (2:25) ·      Communicating why marketing is essential during an economic downturn to executives (3:30) ·      How marketing can aid an architecture firm in landing a project (6:50) ·      The criteria clients use to choose an architect (9:35) ·      What it looks like to market for a community throughout all the stages of its life (10:40) ·      The importance of data for a design firm's marketing team (13:45) ·      Marketing for different types of multifamily and commercial developments (15:30) ·      Some of MG2's current projects and the media behind them (18:20)

From a marketing standpoint, Towne Properties relies on a “source of truth.” What is it? Their CRM. In this Top Marketers podcast, Anne Baum, director of marketing with Towne Properties, talks about what it was like to first identify a source of truth, then clean the data in it and then deploy it for the greater good of the company. Of course, there were some challenges. One of them? Identifying and fixing discrepancies. But after years of practice, Baum knows how to utilize her data systems best. In her role, Baum heads up the marketing department which supports more than 100 properties, four business units and 900 employees. She has been at the company since 2019, having previously served in industries including franchise, non-profit, SMB, reverse logistics and multifamily. Tune in to listen to Baum chat with Multi-Housing News Associate Editor Jordana Rothberg about all things data. After all, she does joke that data is her middle name. You'll hear about: ·       Baum's journey from aspiring archeologist to marketer (1:15) ·       The two things Baum is most focused on in her current role (4:00) ·       How to identify a “source of truth” within a company and why it's so important (7:00) ·       Towne Properties' CRM and the data systems the company uses (9:30) ·       Classifying and dealing with data discrepancies (13:30) ·       The process of cleaning data (18:20) ·       What marketers can do to increase lead to lease optimization through data (21:00) ·       How marketers can use data to drive change internally (23:10)

Ready to take your marketing skills to the next level? Join Reda El Maazi as he interviews Harvey Lee, a pioneer in product marketing with a proven track record of turning ideas into market-leading successes. In this episode, Harvey shares his personal branding secrets and the marketing skills you need to stand out, fast-track your career, and achieve extraordinary results. Whether you're just starting or looking to sharpen your skills, this episode is packed with actionable insights to help you skyrocket your success!

Want to know how to truly resonate with your audience and craft marketing strategies that hit the mark? Listen to our conversation with Alex Myers, head of marketing at the SEO Works, as we break down the essence of market orientation and how understanding your audience isn't just about sharing job titles but stepping into their shoes. From navigating the unique challenges of marketing to marketers to adapting strategies across different sectors, Alex shares invaluable insights that will transform your approach to campaign planning and execution.The future of SEO is a hot topic, especially with AI on the rise. Alex and I explore the delicate balance between technology and human-authored content, illustrating how authenticity and expertise remain irreplaceable. We dive into the significance of building a brand from the inside out, leveraging the strengths of internal teams to genuinely reflect a company's core values. Our discussion also extends to partnering with SEO agencies for maintaining content quality amidst ever-evolving algorithms, ensuring your brand remains trustworthy and impactful.Metrics matter, but which ones truly drive business success? We dissect the difference between vanity metrics and actionable metrics with Alex, focusing on metrics that genuinely affect the bottom line like customer retention and organic revenue. Through compelling examples, including a memorable marketing mishap involving construction workers, we underscore the importance of understanding your audience and thoroughly testing campaigns. Tune in for practical advice on navigating the balance between organic and paid campaigns, and learn how to prioritize real metrics that lead to sustainable growth.Send your questions here Curious if your social media and content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min brand discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

A multifamily community with a pool and a gym is one thing (and it's great). But a property with a partnership with the most recent World Series winner? That's another. In this Top Marketers podcast, Jordana Rothberg, associate editor, Multi-Housing News, is joined by Nicholle Soendker, director of residential marketing, Cordish Living. Together, they talk about Cordish Living's partnerships that shape its residential communities. The Texas Rangers and the St. Louis Cardinals are among the teams at the foundation of these apartment homes where residents are steps away from stadiums or can watch the game from the property's rooftop infinity pool. But how does a marketer take into account these key partnerships and potential residents come lease-up time? Soendker has the answers. Soendker has been with the Cordish Living team since 2023, previously serving in roles in retail marketing, venue and event management, employee engagement and corporate brand management and communications. In her current role she heads up marketing efforts for the expansion of the Cordish Living portfolio as well as its existing communities. Listen in on this podcast to hear about Cordish Living's hospitality-driven marketing strategy and follow along as Soendker and Rothberg discuss: ·      Soendker's background and how she got to Cordish Living (1:00) ·      How Cordish Living is informed by the larger hospitality-driven Cordish Cos. brand (3:30) ·      An existing community with a 50/50 baseball team partnership (6:30) ·      What marketing material looks like in sports-centric residential property (8:00) ·      The upcoming Cordish Living project featuring a partnership with the Texas Rangers (9:30) ·      How a community's surroundings influence its interior (11:15) ·      Appealing to residents that aren't sports-oriented (12:45) ·      Establishing a brand in a new market (14:30) ·      Creating bespoke marketing plans for unique communities (16:40) ·      How Soendker begins the lease-up process before the community is delivered (19:45) ·      The role art plays in the resident experience (22:00) ·      Bringing everything back to the brand story (23:50) ·      How partnerships shape Soendker's marketing techniques (24:30)

Every multifamily company varies in how it integrates technology to make employees' lives a bit easier. In this Top Marketers podcast, Christina Steeg, senior vice president of marketing & communications at Waterton, joins Multi-Housing News Associate Editor Jordana Rothberg to talk about the systems that Waterton uses and why. Steeg brings almost 30 years of professional experience in the real estate industry, previously working at Reach by RentCafe and other multifamily companies. In her current role Steeg is responsible for the oversight of the strategic direction of the company's marketing efforts. She also ensures that the Waterton brand voice is cohesive across all platforms. Now, Steeg is working on integrating a more centralized approach to her marketing and navigating the ways in which automation and AI impact Waterton. From the career pipeline to property websites to the resident experience, these systems and platforms are having an impact on almost every aspect of the company. Tune in to hear Rothberg and Steeg chat about: ·        How Steeg got to her current role at Waterton (1:00) ·        Where luxury retail marketing experience overlaps with multifamily (2:00) ·        The two platforms she utilizes and how they're leading to quicker move ins (4:00) ·        Automation and AI in property websites and a mobile-first experience (7:45) ·        Why Steeg may or may not consolidate systems in the future (10:45) ·        How Waterton is using a CRM to help onsite and leasing teams (12:35) ·        The process of integrating a centralized approach and its impact internally (14:50) ·        An all-user interface upgrade and what that means (19:20) ·        How the resident experience is impacted by these systems (21:40) ·        Technology's effects on the lead to lease funnel (25:30)

Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker's marketing edge and how it is approaching sports marketing.

Andy Audate is a renowned small business marketing expert and the founder of Progreda. With a proven track record, he specializes in assisting small businesses in effectively marketing their high-ticket services through webinars that have attracted over 9,500 entrepreneurs. Andy's SaaS has achieved a seven-figure run rate, and his guidance has empowered thousands of small businesses to create marketing campaigns that have collectively generated $20+ million in revenue. Listen to this informative Sharkpreneur episode with Andy Audate about crafting a million-dollar brand. Here are some of the beneficial topics covered on this week's show: - How many businesses post social media content without calls to action and they lack systematic follow-up. - Why businesses should be using automated systems instead of manual processes to enhance their scalability and effectiveness. - How it's vital to create leaders within your business to ensure growth and sustainability. - Why it's important for entrepreneurs to have mentors and while continually striving to elevate their circumstances. - How Progreda helps businesses capture, nurture, and convert sales opportunities through automation. Connect with Andy: Guest Contact Info X @andyaudate Instagram @andyaudate Facebook facebook.com/andyaudate LinkedIn linkedin.com/in/andyaudate Links Mentioned: andyaudate.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Sometimes in multifamily, building one cohesive brand means building a thousand smaller ones. For Greystar, each of its communities is a brick in the foundation of the overall company's story. In this episode of Top Marketers, Scott Berka, senior managing director of brand and customer experience, talks about how the Greystar Family of Brands came to be. In his current role, Berka heads up consumer and property brand strategy for Greystar as well as its global portfolio of brands. He also partners with operations and technology teams to provide strategic oversight for customer experience as well as oversees the Greystar website and social media presence. Berka has been with Greystar since 2019. During his tenure, the company has developed an initiative that it hopes will turn the company into a common renter-household name. In a conversation with Multi-Housing News Associate Editor, Jordana Rothberg, Berka explains why and how the vision came to be. Tune in to hear about: ·        How Berka got to multifamily marketing in the first place (1:10) ·        What the Greystar Family of Brands really is (4:25) ·        How the hospitality industry helped to inspire the idea (6:10) ·        The kickoff and launch process of Family of Brands (7:05) ·        Consumer research that made the difference (10:35) ·        Integrating the branding process for Family of Brands into the larger Greystar vision (12:30) ·        Berka's favorite brand to talk about (15:30) ·        How Greystar aims to build and change its relationship with consumers (19:10) ·        Actionable steps Greystar is making to become a household name (24:20) ·        What renters can look forward to (26:30) ·        Marketing goals that Berka hopes these initiatives hit (28:00)

Digital advertising has come a long way. From the times of low regulation and plenty of data to a digital awakening and an increase in competition, marketers have had to stay on top of a drastically shifting landscape. And through it all, Noah Echols, vice president of customer experience, The RMR Group, has aligned his strategies to stay on top. In his current role, Echols heads up creative marketing strategies for the company's corporate and property brands. He brings more than 17 years of experience in the digital transformation space working in industries including finance, real estate and retail. Echols has worked for CARROLL, recently acquired by The RMR Group, for more than 6 years. Together with Jordana Rothberg, associate editor, Multi-Housing News, Echols delves into where his strategies have had to change. And as a result, Echols talks about how an award-winning campaign came to be.   Listen in as Rothberg and Echols talk about: ·        Echols' path into multifamily marketing (1:00) ·        The multifamily marketing industry when Echols stepped on the scene (3:30) ·        How digital advertising transformed through the pandemic (5:00) ·        Echols' strategies during a transformative time for marketers (7:25) ·        Data first, marketing second (9:30) ·        How new technology impacts what renters respond to (10:10) ·        Why marketing is moving towards a more multichannel approach (12:50) ·        The Sounds of Summer 2022 campaign and what Echols regrets (14:15) ·        Sounds of Summer 2024 and what's different this time around (19:50) ·        The marketing goals of the campaigns (21:40)

Crafting a resident-first multifamily management company is a feat of its own. But marketing and getting the word out about it is another. Take it from Nicole Jones, senior vice president of marketing and communications, Veris Residential, who created and launched an entire program that takes residential care to a whole new level. In her second appearance with Top Marketers, Jones dives into the company's newest program, Veris Promise. Multi-Housing News Associate Editor Jordana Rothberg and Jones discuss what the program means and how it came to be in the first place. Spoiler alert: from getting everyone to buy into the program to working out its legal kinks, it was no easy task. If you haven't had the chance to listen to the previous conversation between Jones and Rothberg, it's highly recommended to go back hear about the Veris Residential brand and its pillars of ESG, philanthropy and DEI. For this podcast, listen in as the two delve into: ·        What Veris Promise actually is (1:30) ·        Where a new program like Veris Residential lives (5:35) ·        The buy-in process and making alterations along the way (8:15) ·        Learning to love feedback (14:45) ·        The initiatives that make up the Veris Promise and Jones's personal favorite (17:00) ·        How Veris Promise has been received internally (23:00) ·        Resident reactions to the new program (24:40)

Asos's executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn't take measurement tools as gospel.

Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price' fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.

Each team has their strengths. And a great marketer knows how best to utilize these to create an authentic brand. That's one of the ways that Carol Greenspun, director of marketing and operations, RailField Partners, helped put the company on the map. Greenspun has been with RailField Partners since 2021. She has more than 20 years of marketing consulting services background and has previously held marketing management positions with consumer-packaged goods companies and privately held firms. When she first joined the company, Greenspun set up a lot of little things–LinkedIn profiles, email signatures, etc. But she had a much bigger role, too. She was tasked with getting RailField Partners the attention it deserved. In this Top Marketers podcast, Greenspun and Multi-Housing News Associate Editor Jordana Rothberg discuss her strategies for elevating the brand to garner national recognition. Tune in to hear the two talk about: ·      Greenpun's background as a marketer (1:00)   ·      Getting the ball rolling for the RailField Partners brand (3:45) ·      The differences–and similarities–of working with consumer-packaged goods versus real estate (6:45) ·      Primary strategies that Greenspun uses now (9:00) ·      Marketing to your team and ensuring timeliness (12:50) ·      How to get marketing to be a priority (18:00) ·      An upcoming project that gets Greenspun excited (19:30)

Es ist das Verhalten von Menschen, welches Erfolg oder Misserfolg bewirkt. Genauso eben auch im Vertrieb. Was müssen Verkäufer über das Verhalten und die Vertriebspsychologie wissen, um sich sinnvolle vertriebspsychologische Tipps für die Praxis zu holen? Gerade im Vertrieb und Verkauf ist es wichtig einige vertriebspsychologische Kenntnisse über die Psychologie im Vertrieb zu wissen.  Die Psychologie Im Vertrieb Jeder Mensch hat zunächst einmal seine eigene Welt und Sichtweise im Mittelpunkt seiner Gedanken. Genauso eben auch Kunden oder Einkäufer. Es wurde in der Wissenschaft bereits hinreichend bewiesen, dass wir über 90% emotional entscheiden und dann die Beweise für diese emotionale Entscheidung über Daten und Fakten suchen.  Also wird auch der Einkäufer seine Kaufentscheidung auf Basis seiner eigenen subjektiven Wahrnehmung, mit den dazugehörigen gedanklichen Rückschlüssen, fällen. Kunden bewerten ein Angebot sehr unterschiedlich, je nachdem was für sie interessant und wertvoll ist. Daher macht es wenig Sinn, wenn der Verkäufer alle Produkteigenschaften präsentiert, ohne zu wissen, ob dies für den Kunden hilfreich und nützlich ist. Vertriebspsychologische Tricks hier vorher zu präsentieren und dann zu denken, das braucht der Kunde funktionieren leider nicht. Vertriebspsychologie Mit Sprache Dieses Thema Psychologie im Vertrieb mit Sprache habe ich bereits sehr umfangreich in meinem Blog “Was Bodylotion mit erfolgreicher Kommunikation zu tun hat” erläutert. Beeinflussung Oder Manipulation Mit Der Psychologie Im Vertrieb Das ganze hört sich sehr unethisch an und ist es in vielen Fällen auch. In meiner Blog Serie “8 vertriebspsychologische Tricks” zeige ich Ihnen, sich vor verkaufspsychologischen Tricks der Top Marketer oder Giga Unternehmen zu schützen. Und umgekehrt wie man Vertriebspsychologie auch ethisch korrekt anwenden kann. Der Mensch ist ein Gewohnheitstier und genau so ist die Macht der Gewohnheit unsere größte Stärke. Sie ist aber zugleich auch unsere größte Schwäche. Wir haben fest angeeignete, nachhaltig anerzogene und instinktiv angeborene Verhaltensmuster. Diese erlauben es uns, auf unseren Alltag und Situationen im Leben schnell, effektiv und konstant zu reagieren. Es ist effizient, sich so zu verhalten und teilweise gar nicht anders möglich. Aktion Und Reaktion In Der Verkaufspsychologie In einer schnellen und komplexen Welt braucht man Reaktionsmechanismen, die es uns einfacher machen, Entscheidungen zu treffen, die für uns vorteilhaft sind. Uns fehlt es an Zeit, Energie und Kapazität, um alles zu analysieren. Diese Shortcuts funktionieren nach den Regeln, gedankliche Prozesse zu verkürzen. Mal angenommen, der Mensch hätte keine sogenannten fixed patterns, also feste Handlungsmuster. Dann muss man vor jeder Entscheidung, die man treffen muss, immer wieder neu abwägen, ob dies nun eine gute, oder eine schlechte Entscheidung ist. Und genau diese “fixed patterns” kann man als Verkäufer auch nutzen. Die Folge Dieser Fixed Patterns In Der Vertriebspsychologie All dies bei jeder Entscheidung als Kunde überdenken und abwägen zu müssen, würde zu viel Willenskraft und Zeit rauben. Aus diesem Grund haben wir diese fixen Verhaltensmuster. Der Verkäufer Und Vertriebspsychologie Genauso wie Einkäufer diese “fixed patterns” haben, so haben auch Verkäufer diese festen Verhaltensweisen.  Die Aufgabe eines Vertrieblers ist nun einmal Kunden anzusprechen, Interesse zu wecken und Entscheidungen zu bekommen. Um als Verkäufer die Vertriebspsychologie erfolgreich anwenden zu können, sollte er zunächst einmal sich selbst sehr gut kennen. Um sich selbst gut zu kennen, bedarf es viel Reflexion des eigenen Verhaltens. Hilfreich ist es, sich selbst dafür Fragen zu stellen und einmal in die Vogelperspektive zu gehen – also sich von oben einmal selbst zu betrachten: Wie ist mein Umgang mit Kritik oder Misserfolg? Kann ich mich von unwichtigen Kunden verabschieden ohne schlechtes Gewissen? Wie bereite ich mich mental auf eine schwierige Verhandlungssituation vor? Welche meiner Worte oder meiner Verhaltensweisen hat den Erfolg bzw. Misserfolg gebracht? Verkaufspsychologie Als Erfolgsfaktor Manche Unternehmen haben bereits die Verhandlungs- und Verkaufspsychologie in den oberen Ebenen etabliert. Und bei anderen Unternehmen fallen Entscheidungen nach den eigenen Erfahrungen ohne Reflexion. Weil wir es so gemacht haben und es funktioniert hat, machen wir es das nächste Mal wieder so. Woher weiß ich, ob es psychologisch die gleiche Situation ist, um genauso zu entscheiden? Sinnvoller wäre es doch, Ergebnis einmal zu untersuchen und sich vertriebspsychologische Tricks anzuschauen. Was war die Ursache für den Erfolg oder Misserfolg. Viele vertriebspsychologischen Tipps habe ich in meinem Blogs Verkaufspsychologie geschrieben und ich lade Sie herzlich ein zu Stöbern.

In the real estate industry, sometimes things can go wrong no matter how much you prepare. That's why having a good public relations team is key. Whether its prepping for plan A, going to plan B or dealing with an absolute crisis, Seth Linden, president of Dukas Linden Public Relations, knows how to best execute a good playbook. Linden has been president of the firm since 2014, previously serving as executive vice president. In his current role, he heads up client communications counsel, client programs, media coaching, crisis management and more for everyone from non-profits to small organizations to Fortune 500 companies. In this Top Marketers Episode, Multi-Housing News Associate Editor Jordana Rothberg and Linden talk about what it means to be a good PR rep, and also what it means to be a good client. From thought leadership to content creation, there is always more to be done from a PR perspective. Follow along as the two delve into: ·      Linden's background in journalism and path to a career in PR (1:00) ·      Learning the ins and outs of the industry (5:00) ·      The best, as well as the more complicated, clients to work with (6:15) ·      A discipline to media coaching and messaging (10:00) ·      The importance of being a thought leader (11:45) ·      Transparency with your team and the media (15:50) ·      Crisis prep and building out a response team (17:20) ·      The differences between working with multifamily versus CRE clients (19:15) ·      What good content looks like (22:15) ·      How to be a valuable industry partner to real estate clients (24:15)

The distinct landscapes of multifamily and commercial real estate marketing require different and nuanced approaches. Further, marketing techniques within a smaller boutique firm and a larger national company also vary significantly. Andrew Fredricks, central region director of marketing at Avison Young, knows how to navigate each circumstance with ease. Fredricks has been with Avison Young since 2015. He has more than 15 years of experience in the marketing and journalism world and has overseen campaigns for hundreds of assets across different sectors and property types.   Throughout his career, Fredricks has mastered the ins and outs of marketing for different types of real estate. In this episode of Top Marketers, tune in to hear Multi-Housing News Associate Editor Jordana Rothberg and Fredricks discuss how his role now centers around aligning himself and his team as strategic partners to the rest of the firm. Follow along as the two dive into: ·      Fredrick's background and current multifamily work at Avison Young (1:00) ·      The differences between marketing in a boutique firm versus in-house (5:20) ·      What it looks like to work on apartment deconversion campaigns (10:00) ·      Going back to more antiquated marketing techniques (12:45) ·      How marketing for multifamily varies from marketing for commercial (16:10) ·      Why multifamily marketers act as translators (18:15) ·      The importance of aligning marketing as a strategic partner (23:00)

Unlocking the Power of Personal Branding: Crafting Your Digital Identity with Branding Expert Ryan Foland is a 'craftsman of communication' who coaches leaders worldwide on the art of simplifying spoken messaging and being more human.Ryan is a four-time TEDx speaker and is recognized by Inc. Magazine and Brand24 as a Top Marketer, and was named by Entrepreneur Magazine as a Top Personal Branding Expert. Ryan is the Managing Partner of InfluenceTree, a branding accelerator. He specializes in helping companies and their leadership harness the power of authenticity by teaching them how to create content that reveals their whole self to drive differentiation, growth, and loyalty.Ryan and I spoke about Personal Branding and how your digital footprint matters so much more than you think.This episode will be a game-changer for so many of you. Please share it with your loved ones.You can purchase your copy of Ditch The Act here - https://ryan.online/my-book/You can connect with Ryan here - https://ryan.online/my-story/Learn more about Ryan here - https://ryan.online________________________Most people are downloading this FREE guide to level up their Personal Mastery - https://www.jjlaughlin.com/offers/2wBnEQEH/checkoutIf you would like to help James continue to bring on world-class guests, please consider making a small recurring donation to cover the back end, admin and editing costs. For many years, James has dedicated countless hours to the show and would LOVE to continue bringing you global thought leaders.Thank you for your support. It is greatly appreciated.With much gratitude.Full Transcript, Quote Cards, and a Show Summary are available here:https://www.jjlaughlin.com/blog-----Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Support the show

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Whether or not it's apparent, all great marketing decisions are rooted in psychology. And when it comes to multifamily real estate, understanding the science behind marketing strategies can be the tipping point of getting a leased signed and resigned. In this episode of Top Marketers, Multi-Housing News Associate Editor Jordana Rothberg is joined by Christine Gustafson, the vice president of marketing and public relations at The Breeden Co. Gustafson has been with The Breeden Company since 2020 and holds more than 20 years of executive and business experience under her belt. But the secret to Gustafson's success as a top marketer? Her understanding of psychology. When you walk through the doors of a Breeden Co. property, there are a thousand tiny details. Each one holds significant importance, but why? In this episode, Rothberg and Gustafson break down the importance behind the small things and how bringing psychology into marketing decisions can transform the outcome entirely. Follow along as the two discuss: ·      Gustafson's background and decisions she's happy to have made (1:00) ·      Why the psychology of marketing is comparable to the psychology of dating (5:30) ·      The four Ps of marketing (9:30) ·      Elements that make up the leasing recipe (10:40) ·      The psychology behind a prospective resident (15:00) ·      Integrating psychology throughout a property tour (16:45) ·      How to close a prospect (23:30) ·      The direct results of integrating psychology into marketing (28:45) ·      Internal impacts of implementing psychological marketing strategies (33:30)

In Episode #62 of Evolved Marketing Podcast, Andrei Yermejev and Brian Brewer start by revealing the newest passive income stream that works without a website or posting on social media. From there we dive into the hazards of shiny object syndrome and why jumping from opportunity to opportunity before you find initial success may be doing more harm than good. While you may believe this will help you move forward faster, this strategy actually works against you. Finally, we detailed why modeling top marketers probably wont be the key to your success with affiliate marketing. Learn more about getting started with the amazon influencer program: https://youtu.be/p2kqtffw1Ws?feature=shared Watch us: https://www.evolvedmarketingpodcast.com  https://instagram.com/evolvedmarketingpodcast https://www.facebook.com/profile.php?id=100089972589405

The list of new and upcoming tools for multifamily marketers is evolving every day. AI chat bots, virtual leasing agents, virtual tours… how does anyone keep up? Well, one top marketer knows. Daphne Corbin is the vice president of marketing for The Life Properties. She first joined the company in 2019 with more than eight years of multifamily experience under her belt. At The Life Properties, she oversees marketing and branding initiatives for the company's entire portfolio, along with advertising, website development, reputation management, trend analysis and more.    In this episode of Top Marketers, Corbin and Rothberg dive into how The Life Properties is staying ahead of the curve. Listen in as Corbin discusses exactly what she wants out of her virtual assistants and why she isn't afraid to make some changes along the way. Tune in to hear about: -Corbin's background, coming from retail sales (1:00) -The rewarding process of building a marketing team from the ground up (4:00) -Ensuring the successful onboarding of onsite team members (6:20) -Implementing marketing into new properties using a brand kit (7:40) -The tech of the brand kit (10:00) -How Corbin utilizes virtual tours (11:45) -Virtual leasing assistants and how they help internally (15:30) -Selecting a virtual leasing assistant (20:00) -Keeping up with the ever-changing world of AI (23:00) -Advice to anyone that's hesitant to dive into technology (26:30)

The role that marketing plays in lead generation for multifamily communities might be self-explanatory, but what about resident retention? Further, with so many changes happening to the digital sphere right now-and happening quickly-how do marketers keep up? James Love, vice president of marketing and brand at Draper and Kramer, Inc., has some answers. In this episode of Top Marketers, Jordana Rothberg, associate editor with Multi-Housing News, talks with Love about how he finds more opportunities to focus on authentic marketing and creativity while utilizing new and upcoming technology to his advantage. From his time making movies to working at a bank, Love knows how to write and market a great story. With more than 25 years of brand building and go-to market strategy experience, Love has some great insights. Follow along the conversation and listen in as Rothberg and Love dig into: ·      Love's background in storytelling, from aviation to movies (1:00) ·      Building a marketing department for Draper and Kramer (5:00) ·      How marketing plays a role in resident retention (6:20) ·      Social media as a decision engine (10:00) ·      How technology influences the resident experience (14:00) ·      How the digital sphere can be an advertisement (17:20) ·      A new way to search and an unexpected side story (20:00) ·      Getting back to authentic marketing (26:00)

Will AI be a good creative partner? (and change the trajectory of marketing forever?) Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to build brand and email campaigns, how AI will be your new marketing strategiest/consultant, how these tools will improve the quality of execution for your marketing, and how these tools will significantly put you ahead of your competition. Mentions Bing Chat https://www.microsoft.com/en-us/edge/features/bing-chat?form=MT00D8  ChatGPT https://chat.openai.com/auth/login  Netflix Lupin show https://www.netflix.com/title/80994082  Pixar https://www.pixar.com/  HubSpot https://hubspot.com/  Character.ai https://beta.character.ai/  Bard Google https://bard.google.com/  Claude AI https://claude.ai/  Zapier AI https://zapier.com/ai  We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

When thinking of a traditional multifamily company one might think that asset management and marketing do not often coincide. In that case, Larken Associates isn't traditional. Melissa Nascimento, creative and marketing director, and Jessica Heckman, director of residential asset management, work together daily. Nascimento has been working with Larken Associates for almost 22 years while Heckman is rounding off her 15th. Together, the two of them test out new technologies, implement internal and resident-focused systems and create a more unified company. In this Top Marketers episode, Nascimento and Heckman dive into how asset management and marketing work better together alongside Multi-Housing News Associate Editor Jordana Rothberg. Following along as they all explore: ·      Their backgrounds, working up the corporate ladder and how the field has changed (1:00) ·      Technology for marketing and management (5:45) ·      The benefits of healthy communication (7:30) ·      Streamlining marketing and asset management, together (10:30) ·      Some ‘flops' along the way (12:30) ·      The process of beta testing (14:00) ·      How new technology impacts marketing and asset management workflows (17:30)  We want you to join the MHN Executive Council where we feature a variety of topics and people in our newsletters and on our social media! Also, make sure you follow MHN's podcasts on Apple Podcasts and Spotify! 

I gave a presentation on this critical subject to a group of sharp entrepreneurs tonight. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Chat, bot, GPT, ChatGPT, artificial, intelligence, LLM, Bard,

Guest: Paul Finck   Guest Bio: Paul Finck, The Maverick Millionaire® is one of the foremost authorities in business and personal development today. In his over 3 decades of sales, marketing, and entrepreneurial experience, Paul has moved over $20 million in Real Estate transactions, sold over $30 million in informational products, and ran over 250 live events. He has worked with some of the best-known speakers in the world to take their events to the next level, and coached entrepreneurs and small business owners from around the world to build their business and create an abundant future for them all. When you desire a real difference in your personal or financial world, crave a strategic game plan, looking to build a great team, and maximize your income dramatically in the next 12 months, Paul Finck is the Maverick for you. Guest Links: The Maverick Offer (Free consultation and Maverick Time eBook download) https://paulfinck.clickfunnels.com/optin1595602712825   Books: Be a Success Maverick Volume 4: How Ordinary People Do It Different To Achieve Extraordinary Results Be a Success Maverick Volume 3: How Ordinary People Do It Different To Achieve Extraordinary Results Buying Your First Home Be a Success Maverick: How Ordinary People Do It Different To Achieve Extraordinary Results Be a Success Maverick Volume Two: How Ordinary People Do It Different To Achieve Extraordinary Results Network Marketing 2.0 Revealed: How Everyday Marketers Are Reshaping The Industry For A New Generation Be a Success Maverick Volume 4: How Ordinary People Do It Different To Achieve Extraordinary Results Paperback  Pizza and Profits 2020: See What Happens When 500 of the Top Marketers in the World Go Cruising  Bridge The Guru Gap: Let The Power Of Print Kick Your Competition To The Curb The Power of Mentoring: Give to Receive - The Hidden Secret of the Highly Successful Rock Your Life: Encouraging Stories to Inspire and Motivate You to Rock Your Life   About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

Explode Your Affiliate Program with Traffic Tribe Amber Spears, East 5th Avenue   – The Sharkpreneur podcast with Seth Greene Episode 903 Amber Spears Amber Spears is a global leader, keynote speaker, highly sought after consultant, and one of the top leaders in the affiliate and partnership arena. Amber has spoken or been a keynote on stages like: Traffic and Conversion, Affiliate Summit East, Spark Live, Affiliate World, Mindshare, Facebook, and many others.    Amber is a two-time award winning industry leader, named a “Top Marketer” by Digital Marketer, was in the film “Millionaire Within Her,” and has been featured on many top podcasts including: 7 Figure Entrepreneur, Strategic Profits, Digital Marketer, Hustle and Flowchart, Affiliated, and others, and is almost always asked to come back for repeat episodes and appearances due to her practical marketing advice, openness, and sense of humor.    Amber has been called upon by industry giants like Kajabi, Clickbank, and Digital Marketer to create courses on partnership and affiliate marketing, that are being used by companies all over the world to grow their business with her proprietary methods.    She has been called The Affiliate Marketing Guru, The Queen of Affiliate Marketing, and probably her most favorite nickname… Lady Gaga of Affiliate Marketing. She's still not sure exactly what it means but it feels awesome to be compared to a superstar.    Amber is the co-founder of East 5th Avenue, a world class affiliate management education and marketing company. East 5th Avenue has trained over 2,500 companies and helped them generate over $530 million from their training methods.    Amber is also the co-founder of Advanced Business Growth, and the founder of the Four Rooms Mastermind (formerly known as Mimosa Mastermind). These companies serve 7, 8, and 9 figure entrepreneurs who are looking to scale their business with the right people, with sustainable systems.   Listen to this informative Sharkpreneur episode with Amber Spears about how to explode your affiliate program with Traffic Tribe. Here are some of the beneficial topics covered on this week's show: - How affiliate managers must be trained to move the business forward. - Why it's important to deepen the relationships you have with current affiliate partners. - How most owners don't have time to train their affiliate managers. - Why you must be generating new leads for your affiliate partners to reach out to. - How Traffic Tribe brings in new leads for entrepreneurs to do business with.   Connect with Amber: Links Mentioned: https://calendly.com/tyler--369/e5a-growth-session-sg-md   Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready to turn your passion into profit and earn thousands by developing and selling digital products? Look no further because this podcast episode has got you covered. Based on Neil Patel's million-dollar formula, we'll be taking you through a step-by-step process to help you create and sell digital products without the guesswork. Whether you're a seasoned entrepreneur or just starting out, this episode will provide valuable insights and practical tips to help you reach your earning potential. So tune in and learn how to turn your ideas into a successful digital product business. The podcast episode delves into the topic of creating and selling digital products using Neil Patel's million-dollar formula. The hosts provide a step-by-step guide to help entrepreneurs turn their ideas into successful digital products. They also aim to help those who are battling technology overwhelm, procrastination, and imposter syndrome.   The conversation discusses the seven steps to making serious money online through selling information products. The first step is finding a niche where people are willing to spend money on info products. The conversation emphasizes that making money through this method requires work and effort, but the amount of money earned is up to the individual. The conversation also mentions Neil's success in selling info products and how he eventually transitioned to building bigger businesses. The process takes time and effort, but can lead to significant earnings.   To find out what the audience is willing to pay for, the hosts suggest running surveys, reaching out to social media, and looking at best-selling products in the niche. They also emphasize the importance of paying attention to the main themes and pain points addressed in sales letters and testimonials. The ultimate goal is to create a product that solves the audience's issues and gets straight to the point.   One way to make money is by offering an upgrade for people who don't want to do the work themselves. The podcast gives the example of offering a course on how to build an ideal website that converts visitors, with the option to upgrade to having the work done for them. The ideal product not only solves a problem, but it also gives the opportunity to offer an upgrade for many people who will want it. The conversation emphasizes that people are passionate about finding solutions to their problems and are eager to buy even before the product is created.   Webinars are discussed as a way to sell high-ticket information products. To make a successful sales pitch during a webinar, the hosts suggest providing valuable information to the audience and keeping them engaged. They also emphasize the importance of offering a trial offer to reduce resistance and increase the number of people who will try the product. The speaker suggests making a sales pitch at the end of the webinar, offering an incentive to make a purchase right away. Follow-up emails can also be used to remind potential buyers of the benefits of the product.   Step four highlights the importance of delivering ongoing updates, coaching, and training to customers after the sale. By doing this, entrepreneurs can increase customer satisfaction, reduce refund requests, and have a reason to stay in contact with them, which can lead to more sales. The conversation also suggests offering a $1 trial offer to increase sales and gain confidence in selling on webinars.   Creating a community and staying in contact with customers after the sale is also important. By offering updates, group coaching, and other products, entrepreneurs can increase customer satisfaction, reduce refund requests, and create a tribe that people want to be a part of. The focus should be on helping customers achieve their goals and showing that entrepreneurs care about their success, which will lead to them being more receptive to future offers.   To scale up revenue, the conversation suggests building a tribe and surveying them, using relationships with other movers and shakers in the niche to get their audiences on the webinar, and using paid ads for a continuous stream of new attendees. The speaker emphasizes the importance of perseverance and not quitting, even if you don't see immediate success. Paid advertising on platforms like YouTube and Facebook is also recommended as an effective tactic.   The conversation concludes with advice on how to overcome the fear of failure and practice public speaking for webinars. The importance of monitoring metrics and identifying choke points to make necessary corrections is emphasized for a successful webinar. Strategies to keep attendees engaged, such as providing value and incentives, are also discussed. The conversation suggests creating a course and a funnel then holding the first webinar four to six weeks later. The speaker predicts that after two to three months, decent money can be earned, and after six months, one webinar with 1000 sign-ups can generate $15,000.   [CHAPTERS]   [0:00:00] "Learn How to Develop and Sell Digital Products with Neil Patel's Million Dollar Formula: A Step-by-Step Guide"   [0:02:30] "Insights into the Online Marketing Strategies of Top Marketers" [0:04:34] "Seven Steps to Making Serious Money Online: A Professional Writer's Guide" [0:06:18] Tips for Finding Out What Your Audience is Willing to Pay For [0:10:11] Creating an Ideal Product: Solving Problems and Offering Upgrades [0:11:50] "Monetizing Your Expertise: Offering Courses and Services to Generate Income" [0:13:43] Tips for Selling High Ticket Information Products through Webinars [0:19:04] Tips for Selling on Webinars: Revealing Secrets, Creating Urgency, and Removing Risk [0:24:08] "Using Trial Offers to Increase Sales and Reduce Resistance: Insights from Neil" [0:26:18] Maximizing Sales on Webinars: Tips and Strategies for Entrepreneurs [0:28:33] "Importance of Customer Service in Increasing Customer Satisfaction and Sales" [0:30:27] Creating a Robust Community: The Power of Building a Tribe in Entrepreneurship [0:32:11] "6 Steps to Scale Up Your Revenue with Webinars: Tips from a Pro Writer" [0:34:22] Tips for Selling via Webinars: Strategies to Boost Your Sales and Audience Engagement [0:35:58] Tips for Improving Your Webinar Performance and Increasing Engagement [0:40:47] "Maximizing Webinar Results: Strategies for Increasing Sales and Engagement" [0:43:05] Transcript of "Step-by-Step Guide to Earning Thousands by Developing and Selling Digital Products" on the Dark Horse Entrepreneur Podcast. digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingtraining #digitalmarketingcourse #digitalproduct #digitalproducts #onlineproduct #onlineproducts #neilpatel  

Amber Spears is a global leader, keynote speaker, highly sought-after consultant, and one of the top leaders in the affiliate and partnership arena.  Amber has spoken or been a keynote on stages like: Traffic and Conversion, Affiliate Summit East, Spark Live, Affiliate World, Mindshare, Facebook, and many others.  Amber is a two-time award winning industry leader, named a “Top Marketer” by Digital Marketer, was in the film “Millionaire Within Her,” and has been featured on many top podcasts including: 7 Figure Entrepreneur, Strategic Profits, Digital Marketer, Hustle and Flowchart, Affiliated, and others, and is almost always asked to come back for repeat episodes and appearances due to her practical marketing advice, openness, and sense of humor.   Amber has been called upon by industry giants like Kajabi, Clickbank, and Digital Marketer to create courses on partnership and affiliate marketing, that are being used by companies all over the world to grow their business with her proprietary methods.  She has been called The Affiliate Marketing Guru, The Queen of Affiliate Marketing, and probably her most favorite nickname… Lady Gaga of Affiliate Marketing. She's still not sure exactly what it means but it feels awesome to be compared to a superstar.  Amber is the co-founder of East 5th Avenue, a world class affiliate management education and marketing company. East 5th Avenue has trained over 2,500 companies and helped them generate over $530 million from their training methods.  Amber is also the co-founder of Advanced Business Growth, and the founder of the Four Rooms Mastermind (formerly known as Mimosa Mastermind). These companies serve 7, 8, and 9 figure entrepreneurs who are looking to scale their business with the right people, with sustainable systems.   Listen to this illuminating Sharkpreneur episode with Amber Spears about affiliate marketing secrets. Here are some of the beneficial topics covered on this week's show: - How affiliate marketing helps a brand grow its reach and it's revenue. - Why affiliate marketing is a recession proof revenue stream. - How affiliate marketing is based on the relationship you make, not an algorithm. - Why a mastermind class is a great tool for entrepreneurs to use. - How word of mouth advertising can yield more business than traditional advertising.   Connect with Amber: Links Mentioned: east5thavenue.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In our last episode of 2022, Conor sits down with one of Glossy's Top Marketers of 2022: Michelle Miller, SVP of Global Marketing at biotech-backed superstar K18 Hair. We start by learning why K18 prioritizes top-of-funnel brand marketing over paid advertising, and Michelle emphasizes the importance of fostering your core community—which, for K18, has always been professional hairstylists. We then hear what qualities Michelle looks for when joining a brand, and the characteristics of good founders, before learning how Michelle recruits her own “team of geniuses.” Next, we dive into Michelle's career background and unpack how influencer marketing has evolved since her early days pioneering the space at Too Faced. We discuss K18's approach to TikTok, before switching gears to explore the challenges of hyper-growth. To close the show, we learn what's next for K18, and Michelle gives advice to those looking to achieve similar success.

Mike never wanted to be in the beauty business for 30 years, but it simply happened. He thought he'd be in sports marketing or entertainment marketing. He wanted to be the HBO Boxing Head of Marketing since he loved boxing, but he ended up working with Unilever. He simply liked the people there because they were diverse and he fit into a group of very excellent people, and after working in a couple of categories, they put him in skincare, He didn't understand why skincare, why women put stuff in their pinkies, and other things. And after about six months, he understood it, and it's all about helping women feel wonderful about themselves and giving them options so they can live better lives with their skin and health.On this episode, we'll talk about:Everything he's learned and potential advice he has for people in this fieldWhat's the purpose and the passion behind doing Hear Me Raw?Being able to identify the cost savings and the ability to bring effective good products that maybe aren't natural to the public in some way is better than nothing.The Four Groups of IndustriesHis biggest learnings about refillable packaging? How had he been able to communicate with his consumers to get buy-in?Does he think there will be a wholesale industry organization, with the entire chain coming together to get this massive buy-in for change?Is there any brand or business that he is particularly proud of or that he thinks is doing an excellent job?His general thoughts and where he thinks this whole beauty industry is going? Does he think consumers are going to catch on? What timeline does he think people are going to be buying in more to this kind of clean, true, truly clean, natural ingredient?Mike Indursky is the founder and CEO of HEAR ME RAW. He has spent the the last 30 years in the beauty and wellness business. Mike is a two-time winner of Advertising Age's Top Marketers of the Year and WWD's Most Innovative Marketer.For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothersFollow PPCPackaging on social media!  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/Follow Hear Me Raw on Social Media!LinkedIn: https://www.linkedin.com/company/hear-me-raw/Twitter: https://twitter.com/hearmerawbeauty?lang=enInstagram: https://www.instagram.com/hearmerawbeauty/?hl=enWebsite: https://hearmeraw.com/Find out more about Mike and connect with him on LinkedIn and Instagram.LinkedIn: https://www.linkedin.com/in/mike-indursky-58715bInstagram: https://www.instagram.com/mikeindursky/?hl=en The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

In episode #2109, Neil and Eric talk about what all top marketers have in common. The key to being a top marketer is experimentation. No one knows what's best for a business, and what works for one company may not work for another. Therefore the only way to continually improve is to experiment. Tune in to learn where we get our ideas for experimentation, how we implement what we learn, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: What All Top Marketers Have In Common. [00:27] Why experimentation is key to being a top marketer. [01:00] Being a lifelong learner and how it facilitates experimentation. [02:00] Podcast and newsletter recommendations for staying up to date with marketing trends. [02:31] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [02:32] Text us at 310-349-3785 with your comments and feedback. [02:44] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   The State of Demand Gen Podcast The Brand Marketing Podcast Marketing Brew Stacked Marketer The Wall Street Journal: CMO Today Text us at 310-349-3785 with your comments and feedback. Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

Had a great evening and some lessons to share after watching UFC fights this evening with top marketers. --- Send in a voice message: https://anchor.fm/tom-beal/message Support this podcast: https://anchor.fm/tom-beal/support

Special LinkedIn Series Brian Basilico is an award-winning author of the best-selling book It's Not About You, It's About Bacon! Relationship Marketing In A Social Media World! He was honored as one of the Top Marketers to Follow in 2018. Brian is an online marketing strategist who brings over 40 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated blogger, podcaster, and a sought-after guest expert featured in Entrepreneur and Inc., magazines, His show, The Bacon Podcast, was also voted one of Inc. Magazines top 35 business podcasts. Click here to connect with Brian on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why put off until tomorrow what you could do today?  Join Hillel Fuld as he shares his super inspiring and unique approach to life.  Named Israel's Top Marketer, this Tech Giant has overcome many struggles in his life including having to survive the tragic murder of his brother.     Called, “The man transforming Startup Nation to Scale up Nation” by Forbes, Hillel shares how he deals with greif, loss, and failure in such an uplifiting way.    This episode will definitely give you an energy shot of positivity and inspiration!   You can read more about Hillel's work on his website: https://www.hillelfuld.com   Hillel notes that out of all of his accomplishments he is most proud of his family including his wife Racheli and his 5 amazing kids. He also takes pride in that he has used his extensive network to help hundreds of people get jobs in the Israeli tech ecosystem. 

How would you like to get actionable tips from the world's best marketers? These world-class experts normally charge thousands of dollars for private consultations. But in today's episode, you're getting access to some of the best advice from not just one, but from 14 marketers who have generated BILLIONS of dollars in sales. From copywriting to affiliate marketing to creating offers and all the important topics in between. Whether you're just getting started or already consider yourself a guru, there's sure to be a helpful tip or two for you in this specially curated episode, so don't miss it! “If you listen, I guarantee you will get at least one tip or probably five that will help you in your business today.” - Maria Sparagis If you want to hear the full episodes, head on over to the Uncensored Direct Marketing channel or check out the links below: Chris Haddad - https://youtu.be/2wjDo_UxiLU (https://youtu.be/2wjDo_UxiLU) Stefan Georgi - https://youtu.be/g-l9dBcEC4k (https://youtu.be/g-l9dBcEC4k) Troy Ericson - https://youtu.be/nIFmDsP7rIo (https://youtu.be/nIFmDsP7rIo) Andrew Contreras - https://youtu.be/LTh3SmCM1Kg (https://youtu.be/LTh3SmCM1Kg) Julian Reyes - https://youtu.be/R1vQ8RV0F4U (https://youtu.be/R1vQ8RV0F4U) Amber Spears - https://youtu.be/dEGNA1si0w0 (https://youtu.be/dEGNA1si0w0) Rich Schefren - https://youtu.be/sUNaF0vHqwU (https://youtu.be/sUNaF0vHqwU) Pauline Longdon - https://youtu.be/Xy24Fq8_KXE (https://youtu.be/Xy24Fq8_KXE) Justin Goff - https://youtu.be/LpvtCl3TBLU (https://youtu.be/LpvtCl3TBLU) Alex Gunoe - https://youtu.be/5AH35E6zsSw (https://youtu.be/5AH35E6zsSw) Ning Li - https://youtu.be/fapwsf0VTOg (https://youtu.be/fapwsf0VTOg) Brennan Hopkins - https://youtu.be/6ykods789Yk (https://youtu.be/6ykods789Yk) Eli Cohen - https://youtu.be/PkbZCsg3GIE (https://youtu.be/PkbZCsg3GIE) Jonathan Boyd - https://youtu.be/uOU-PKUffu4 (https://youtu.be/uOU-PKUffu4) Connect with Maria: Maria Sparagis Website: http://mariasparagis.com/ (http://mariasparagis.com) DirectPayNet Website: https://directpaynet.com/ (https://directpaynet.com) LinkedIn: https://www.linkedin.com/in/mariasparagis (https://www.linkedin.com/in/mariasparagis) Facebook: https://web.facebook.com/directpaynet (https://web.facebook.com/directpaynet) Instagram: https://www.instagram.com/directpaynet (https://www.instagram.com/directpaynet) Twitter: https://twitter.com/directpaynet (https://twitter.com/directpaynet)

Marketing and Business Growth Expert for SMB's, Corporations & Associations PROFIT PRODUCER: As founder and CEO of Axcelerate Worldwide, Robert's marketing, profit-generating solutions help businesses reach pinnacle success. For over 30 years, Robert has been actively involved in the successful growth and operation of multiple business ventures. He specializes in assisting businesses to realize dramatic increases in sales and profits through the development, design and implementation of his unique and innovative online/offline marketing programs.   VERSATILE EXPERIENCE: Robert has achieved major success in more than 200 major industries through-out the globe and is positioned as one of America's Top Marketers as he was selected from over 2,200 top marketers as seen on NBC and ABC. COMPANY FOUNDER: He successfully founded four companies and developed a rich and deep background in dynamically growing businesses. His Genimation® based marketing programs for SMB's guides them how to dominate international, national, and regional markets using highly innovative and proven marketing strategies, tactics and ideas. As a joint venture partner and President of The Aurium Group Inc. a financial and Exit planning business, achieved over $ 189 million dollars in new sales in just 1.5 years in the New York marketplace. PROFESSIONAL SPEAKER AND TRAINER: Robert speaks nationally and internationally about Business Growth, Marketing, Financial Growth Metrics, Internet marketing, Mobile Marketing, and maximizing business and personal potential. Speaking at over 500 events to over 50,000 businesses, he delights and interacts with his audiences with a wicked wit and a keen sense of humor. He shares real business examples from his personal files, which along with his very cool multi-media and his “Red Bull” like energy, and he loves to engage with audiences. His clients include associations, corporations, and business groups. Youi can reach Robert at 719.338.4211 or rsmith@Axcelerated.com

Kate Roberts is the founder and CEO of the Body Agency, a company that focuses on women's health and sexual wellness. For 30 years Kate has been a part of global philanthropic endeavors, founding three nonprofits and partnered with Melinda Gates and the crown princess of Norway.  She has been on the list of the Young Global Leaders of the World Economic Forum.  She was on Fast Company Magazine's “Top 100 Most Creative”, Public Policy Magazine's “Top 100 Thinkers”, the Washington Post's “Top Marketers” and Vogue Magazine's “Top 100 Women”. She grew up on a ship and has been to 119 different countries. Follow Kate Roberts Podcast, Sex, Body and Soul on Instagram: https://www.instagram.com/sexbodyandsoul/ Follow the Body Agency on Instagram: https://www.instagram.com/the.body.agency/ Check out The Body Agency online: https://www.thebodyagency.com/ Use promo code, PODCAST10, to get 10% off the entire site. More info about the Katie Vulva Puppet: Katie the Vulva Puppet is much more than an educational tool: each puppet is one-of-a-kind, hand-stitched with love by a disabled women in Laos. When you buy a Vulva Puppet, you provide the woman who made it a sustainable way to make a living. And the greater the demand for Vulva Puppets, the more women the Lao Disabled Women's Development Center is able to employ and support, by teaching participants life skills and civil rights. This is a fair trade partnership. See omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The word "marketing" means different things to different businesses. Often it's an afterthought. Or a mystery. But when a business becomes enlightened about the ideal ways to market to their ideal client... that's when the magic happens. And the man to show them those ideal ways is none other than Brian Basilico, the award-winning author of the best selling book “It's Not About You, It's About Bacon! Relationship Marketing In A Social Media World!” and his latest book, "Toilet Paper Math!” He was honored as one of the Top Marketers to Follow in 2018. Brian is an Online Marketing Strategist with over 40 years of marketing experience and the owner of an award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is world-renowned for his LinkedIn Training and Innovative Content Marketing Strategies and was one of the first 1000 people to join the Social Network in 2004. Brian is a syndicated blogger, podcaster, and a sought-after guest expert featured in Entrepreneur and Inc., magazines, With over 600 episodes, his show “The Bacon Podcast”, is ranked as one of the Top 100 Marketing Podcasts on iTunes, and was also recognized by Inc. Magazine as one of their top 35 business podcasts. Find Brian and his many resources here.

Jumping into a new marketing position, or taking marketing leadership in a new industry? What should you focus on in the first few days in your new position? Thankfully, we have Robby Gulri. Robby is within his 45 days as the CMO at Engage Talent.He left his previous position as CMO in an entirely different industry -- marketing and sales optimization. His new position? Talent acquisition.  This jump provided Robby with a huge learning curve, and gave us a giant opportunity to hear from a marketing guru about how to tackle a new marketing or sales position and make an impact early on. -------------  

Jumping into a new marketing position, or taking marketing leadership in a new industry? What should you focus on in the first few days in your new position? Thankfully, we have Robby Gulri. Robby is within his 45 days as the CMO at Engage Talent.He left his previous position as CMO in an entirely different industry -- marketing and sales optimization. His new position? Talent acquisiont. This jump provided Robby with a huge learning curve, and gave us a giant opportunity to hear from a marketing guru about how to tackle a new marketing or sales position and make an impact early on.