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2 episodes with dataxu
2 episodes with dataxu
2 episodes with dataxu
Today we bring you a special bonus episode from a live event! Add to Cart was in Sydney for Impact.com's iPX partnerships experience for 2023 and we were lucky enough to be invited on to have an Add To Cart chat in person. And better still, we were able to record it and share it with you today. To say Sarah Hamilton has done a few things is a huge understatement - she's a founder - of success story Sand and Sky, bellabox and newly launched Straand (a scalp health brand). She has a background in financial management and marketing, previously working in London at Dazed and Confused magazine and New York for Spin Magazine. She's currently an advisor for Mermade Hair and Hunter Labs and leads the Private Label team at Adore Beauty. The theme for our conversation at iPX was how to create cult brands and hero products. And we discuss this at length. But we also dive into the influencer strategies she's employed over the years, the role of Amazon in her growth and I also get seriously schooled in all things beauty…not a huge surprise there.Links from the episode:ImpactSand and SkyQuestions answered:What are you most proud of?What's the secret to creating a cult brand in 2023?What role have partnerships played in the brand journey?About your co-hosts: Sarah Hamilton from Sand and SkySarah is a founder, investor and advisor. She is a founder and director of STRAAND, a newly launched Scalp Health brand backed by Unilever Ventures. Sarah also holds various advisory roles for Mermade Hair and Hunter Labs while leading the Private Label team at Adore Beauty. Sarah's business background led her to launch Bellabox the largest Australian beauty box in 2011, she then moved to Managing Director in Australia with Supernova, the parent co. for brands such as Coco & Eve and Sand & Sky which she co-founded with her sister. Her love of the startup space led her to Straand and there are a few more brands in the pipeline for launch in late 2023/ early 2024.You can contact Sarah at LinkedInAyaan Mohamud from ImpactAyaan is the RVP of Marketing for impact.com across Asia-Pacific and leads all of the company's marketing activities in the region including PR, comms, demand gen and events. She has more than 13 years' experience working in the marketing, media and technology industry in both APAC and EMEA. She joined impact.com four years ago from Sizmek (now Amazon), where she held a number of regional leadership roles for over four years. Prior to this Ayaan held senior marketing positions at Dataxu (now Roku) and Comscore in London.You can contact Ayaan at LinkedIn Hosted on Acast. See acast.com/privacy for more information.
Adam Markey, director of product for Roku's ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/roku-adam-markey .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.
SEASON 7 of Underserved kicks off with our guest Paul Belt. In our 76th episode, we cover Paul graduating from running a BBS and the warez scene into software development. Paul realized quickly that many companies and hiring managers in the software industry insist that you have that "piece of paper", an undergraduate degree, before they will consider you. We also discuss the importance of the mission and the market, measuring software development productivity as well as drag, and how to recognize and mesh with different personality types. Additional reading links from Paul: Paul's first professional mentor: https://www.linkedin.com/in/robert-thau-78b8a665/ An insightful boss from DataXu https://www.linkedin.com/in/brianjdolan/ Best Boss Ever! Marcia Goetsch https://www.linkedin.com/in/marciagoetsch/ Marcia's the one that recognized "old school computing" and the value it brings to today's market... a mastery of the basics (her mastery is far superior to my own)... and helped formalize design patterns and domain-specific terminologies in a way that Northeastern failed to. She gave me autonomy and taught me the difference between managers and leaders. She is a leader. Personal Repositories: https://github.com/belt and https://hub.docker.com/u/paulbelt How does the internet work? (in a nutshell): https://en.wikipedia.org/wiki/OSI_model
Kuo-Yi is the Co-founder and Managing Partner at Monk's Hill Ventures, a leading early-stage venture capital firm in Southeast Asia. He is based in Singapore and is a board member of Ninja Van, Padlet, KKday, Jio Health, Horangi, Saleswhale, Finaxar, and Zipmatch.In the early 2000s, Kuo-Yi was an early employee of Encentuate, an identity and access management software startup (acquired by IBM), and Reputation Technologies, a supplier relationship management software startup (acquired by Security Sources). In 2008, he co-Founded SportsHook, a social networking and event management SaaS startup for the sports community. Prior to Monk's Hill Ventures, Kuo-Yi was CEO of Infocomm Investments, a $200M venture fund based in Singapore investing in technology startups globally. At Infocomm Investments, Kuo-Yi led investments in Twilio (NYSE:TWLO), Dataxu, Quid, Gengo and other leading startups. Kuo-Yi serves as a board member on several Singapore government statutory boards, including the Infocomm Media Development Authority (IMDA), Health Promotion Board (HPB), and the Intellectual Property Office (IPOS). He is also a member of the Future Economy Council in Singapore. Kuo-Yi graduated from MIT with bachelor, master's, and doctorate degrees in electrical engineering. His doctoral thesis is in the area of nanophotonics, specifically in the design, fabrication, and characterization of photonic crystal structures. Read more about Monk's Hill Ventures here https://www.monkshill.com/ and connect with Kuo-Yi on Linkedin here https://www.linkedin.com/in/limky/ If you enjoyed this podcast, would you consider leaving a short review on Apple Podcasts here? It takes less than 30 seconds, and it really makes a difference in helping to convince new amazing guests to come on the show, and on top of that, I love reading the reviews! Connect with Andrew: Email: hello@andrewsenduk.com Website: https://andrewsenduk.com/ Instagram: https://www.instagram.com/andrew.senduk/ Linkedin: https://www.linkedin.com/in/andrew-senduk-1980/
In this episode The Propcast talks to Vik Venkatraman, founder of Blueprint, real estate's premier event for tech startups, VCs, and industry players to connect. Blueprint is hosting an in-person live event this autumn in Las Vegas! They are joined on the podcast by Matthew Boras, from RXR Realty and Nima Wedlake, from Thomvest, both of whom are speakers at the Blueprint 2021 to find out what to expect from Blueprint 2021, who is attending, and some top tips for PropTech pitching to investors. Get your ticket for Blueprint here! Key Insights From This Episode (Blueprint ‘21) is going to be a gathering not to miss - Vik Venkatraman We are bringing together what we believe is the very best, the very brightest, the most active, the most prolific collection of folks who are on the technology side, the investor side, and the industry side of real estate – Vik Venkatraman We are focused on and excited to meet entrepreneurs that are building companies which ultimately serve as the backbone of the industry – Matt Boras This has been a very interesting time for the built environment, but we have also seen a lot of amazing advancement, adoption, and strength from the technology community – Vik Venkatraman At events like this, the density of connections you can make is really valuable – Nima Wedlake We are excited about the opportunity that tech is unlocking across all aspects of the industry – Matt Boras There's always stuff to learn and that's one of the pleasures of this role is that I get to learn from talented entrepreneurs on a daily basis – Nima Wedlake One-to-one networking is a really important part of Blueprint – Vik Venkatraman My recommendation for folks is, be proactive about reaching out and making connections – Nima Wedlake Knowing your metrics as a founder and knowing where to invest your resources as a company in order to achieve your goals for growth is pretty important (when pitching) – Matt Boras There's no replacement for tenacity. I think in this game, just sticking with it can take you a really long way – Vik Venkatraman By almost any metric there's never been a better time to be an entrepreneur – Matt Boras About Our Guests Vik Venkatraman https://www.linkedin.com/in/vikvenkat/ Vik is a strategy and innovation management consultant, and a seasoned general manager. He currently serves as the general manager for Blueprint - the preeminent platform at the intersection of tech, venture, and real estate. At Bionic, he worked with a team of serial entrepreneurs to create and go after huge opportunities with F500 c-suites. He has lead multiple teams through the deployment of dozens of ecommerce sites, built multiple B2B sales & outreach machines, designed 2 hardware IOT products, and evaluated models ranging from SaaS to Marketplace. Vik has played a key role in building the $50MM Business Insights unit at American Express, and engineered the savings or growth of over $50MM in value for clients at Deloitte Consulting. Additionally, he built a beverage company, Star Power, to a business with over 500 accounts on no outside financing, and even published a book, Inspired! (Wiley, 2008). He graduated with honors from Columbia University with a degree in Biomedical Engineering. Nima Wedlake https://www.linkedin.com/in/nimawedlake/ Nima Wedlake is a Principal at Thomvest Ventures, focusing on investment opportunities across the real estate & financial technology verticals. He currently serves as a Board Observer at LoanSnap, a mortgage technology company, Wholesail, a B2B payments network, and Singular, a marketing attribution provider. He also spearheaded Thomvest's investments in Ribbon, Tala, Blend, Mynd, Obie and PeerStreet. Nima was previously a Board Observer at Vungle (acquired by Blackstone in 2019) and DataXu (acquired by Roku in 2019). In 2020, Nima was recognized as one of 25 Rising Stars of Fintech VC by Business Insider. Prior to joining Thomvest, Nima worked as a management consultant advising technology clients on issues related to go-to-market strategy with the firm ZS Associates. He was also on the founding team at Sponge, a venture-backed customer engagement platform, where he led product development efforts. Nima is originally from the Bay Area and graduated from UC Berkeley, where he studied Business Administration and Operations Research. Matt Boras https://www.linkedin.com/in/mattboras/ Matt serves as Senior Vice President on the Investment team at RXR Realty and leads the RXR digital ventures investment strategy. RXR offers a dynamic array of innovative investment products across the risk spectrum for its investors. Coupled with a rich history of office and industrial development, our funds benefit from our strategic increase in the construction of residential, storage, telehealth and transportation facilities across the US. Prior to this Matt was Vice President a Colony Capital, VP at NorthStar Asset Management Group, and Associate at Five Mile Capital. About Our Host Louisa Dickins https://www.linkedin.com/in/louisa-dickins-ab065392/?originalSubdomain=uk Louisa started her career in property working at a well-known estate agency in London. Realising her people skills, she moved over to Lloyd May to pursue a career in recruitment. She now is a Director at LMRE, who are a specialist recruitment firm driven by PropTech and recruitment professionals, and Louisa oversees their 5 core areas. Louisa co-founded LMRE and provides a constructive recruitment platform to the new disruptors in real estate. Louisa is also on the board of Directors at UK PropTech Association (UKPA). About LMRE www.lmre.tech LMRE believe there is a better way to recruit. LMRE focus on a more comprehensive, client led focus delivering exceptional talent to the place at the time. They are passionate about the industry and passionate about people's careers. LMRE spend time with each client to become and an extension of the business, and their transparency and core values help them grow with the sector. LMRE simplify recruitment and innovate with our clients and evolve the people driven, PropTech community. Resources Mentioned LMRE website www.lmre.tech Blueprit website www.blueprint.connectiv.com Blueprint October 4-6 2021 event - get your ticket HERE Blueprint list of event speakers www.blueprint.connectiv.com/#speakers RXR website www.rxrrealty.com Thomvest www.thomvest.com For full episode transcript head to www.lmre.tech/blog
On this episode of the Marketing Scoop powered by SEMrush, we’re talking to Tim Natividad, Head of Advertising Sales and Performance Marketing at Roku, America’s number one streaming platform. Listen in as Tim discusses the launch of Roku’s OneView Advertising Platform during COVID-19, and shares tips on how to leverage times of uncertainty to address fast-changing customer needs. Plus, you’ll learn why marketers should invest in over the top (OTT) advertising and how Roku uses their own data at scale to help its advertisers reach their goals. Guest, Tim Natividad https://www.linkedin.com/in/tim-natividad-77135940/ https://twitter.com/timnatividad Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned: Roku - https://www.roku.com/ Roku’s OneView Advertising Platform - https://advertising.roku.com Dataxu - https://advertising.roku.com/dataxu ThirdLove - https://www.thirdlove.com Baskin Robbins - https://www.baskinrobbins.com T-Mobile - https://www.t-mobile.com TurboTax - https://turbotax.intuit.com Home Together Initiative - https://blog.roku.com/home-together
Episode Summary: Join us as we sit down with Melissa James, CEO and founder of Tech Connection, a recruitment platform that supports the professional development of untapped technical talent from diverse backgrounds. In this episode Melissa covers all things diversity in tech and shares actionable tips on how companies can take their diversity goals from all talk to real action. What is Uncovered: Melissa's experience working at Google and what inspired her to start Tech ConnectionHow the Tech Connection platform works What GPA stands for when it comes to hiring and diversity List of resources mentioned and suggested reading in episode:Tech Connection Website: https://www.thetechconnectioninc.com/#!/About Melissa: Melissa James is an award-winning entrepreneur, speaker and author. In 2014, Melissa founded The Tech Connection whose mission is to help companies make meaningful connections that empower and engage diverse talent by promoting inclusive hiring best practices. The Tech Connection has a strong track record of building high-performing diverse teams for elite companies such as Google, Teradata, the New England Venture Capitalist Association, HubSpot, Wayfair, Carbonite, DataXu, Vertex Pharmaceuticals and more.Melissa is also the author of When Are You Going To Get A Real Career: A Guide to Designing a Career You Would Be Proud Of!”, a roadmap for millennials starting out in their career and for the experienced executive crafting their next move. Shared stories and experiences provide insightful knowledge and steps for anyone navigating different aspects of their career.She is the recipient of the U.S. Presidential Service Award, the UMass Distinguished Young Alumni Award, BostonInno's 50 on Fire Award, the Mosaic Award from the MA Technology Leadership Council, the 2015 Pursuer Award from the African Youth Excellence organization for her relentless commitment to the community. Melissa was born and raised in Boston, MA and graduated with honors from the University of Massachusetts, Amherst. About Tech Connection:The Tech Connection is a recruitment platform that supports the professional development of untapped technical talent from diverse backgrounds. We strive to deliver the best talent from underserved communities to high performing and innovative teams. We offer individualized career planning and job placement to candidates that come from non-traditional backgrounds. We believe that introspective leadership coupled with proper planning is the key to career success.
The NAB Streaming Experience website can be found hereLearn about NAB Streaming Summit hereDan Rayburn LinkedIn profileRelated episode: What happens when content owners go directThe Video Insiders LinkedIn Group is where over 1,600 of your peers are discussing the latest news and sharing information of interest. Click here to joinWould you like to be a guest on the show? Send an email to: thevideoinsiders@beamr.comLearn more about Beamr TRANSCRIPTION (Note: This is machine generated and may have been lightly edited)Dan Rayburn: 00:00 There's seven, eight years ago when we were all playing in this arena and trying to really figure out the business model today, this is big business. We have tens of billions of dollars at stake. This stuff has to work. It has to be right and there is a lot of pressure on these new conglomerates to make sure that the video workflows, they're building out work properly because it is truly the future of their business. And I think the great way to really drive that point home is just remember all the services that Dan Rayburn: 00:25 launched say five years ago in the market. When the services came out, one, there was no investor day because investors didn't care what you were launching because at the time you weren't spending that much money and it was still a newish experience from a quality standpoint. Today, every single service that's launching is having an investor day where before the service is even out they're projecting to investors of when these services will become profitable. Talk about a shift in our industry. Announcer: 00:53 The video insiders is the show that makes sense of all that is happening in the world of online video as seen through the eyes of a second generation codec nerd and a marketing guy who knows what I frames and macro blocks are. And here are your hosts Mark Donnigan and Dror Gill. Mark Donnigan: 01:07 Welcome to another super exciting episode of the video insiders. We have Dan Rayburn with us again. Uh, this is part two. Yeah, it's amazing. And his first interview was one of the most popular ones on our podcast. We have to say it's the most downloaded and we have a lot to talk to talk about because since the last podcast episode where Dan was interviewed here on The Video Insiders, a lot has happened in the OTT space. I mean, really a lot. Yeah, a lot. So Dan, you know, welcome back to The Video Insiders. Thanks guys. Thanks for having me. You know me, I always have lots to talk about, so I love chatting about the industry. Well you do, you are an easy guest to host, that's for sure. Dan Rayburn: 01:53 I've always got stuff to say, right? I have an opinion on everything, but uh, it's, it's an exciting time in the space. And since we last talked to your point, we've got, we've got Disney out, we've got Apple plus out, we've got some new announcements from, from NBC regarding Peacock. We've, got a lot going on in the industry right now. A lot of confusion as well though. Dror Gill: 02:11 So let me ask you, when you, when you to watch some TV in the evening, can you really focus on the content or are you always looking for kind of artifacts, HDR levels? You know, stuff like that. Dan Rayburn: 02:26 I really don't want to think about the business because I do so much of that when I am reviewing the services from a business or content standpoint, you know, to your, to your point in terms of yeah, I am constantly looking at bitrates. I am looking at, okay, what's coming through my router because I want to see what the maximum stream is that I'm getting from the Mandalorian. You know, I probably have 40 different streaming services here at home and I've got anywhere between 10 and 12 TV's set up. Just sort of a lab environment and plus all the iPads, iPhones, MacBooks, like it's ridiculous, like a Best Buy here. I'm not the average consumer obviously, but, uh, I think like the average consumer in many cases, we are all looking at where the content is. So I've got some friends who, huge Rick and Morty fans and the new Rick and Morty season is out and this and that. Dan Rayburn: 03:10 And I said to him, you know, Hey, next year you're going to be able to stream this. And they're like, yeah, but I can't figure out where. Well, that's a great point. They can't figure out where, because where it's currently is and where it's currently at right now is going to be removed because AT&T has said that this is going to be exclusively under the new HBO Max brand. The average consumer isn't going to know that. So we're still going to have content fragmentation problems. So as a consumer, I think that's the biggest thing that we look at is just what content do we want to watch? Mark Donnigan: 03:39 You bring up something really interesting Dan, and this is a huge hole that I see in reporting on all the new services. It seems like so much of the press is writing about, you know, this service killing the next service. Dan Rayburn: 03:53 The problem is, look, the problem is the vast majority of people who are writing about our industry don't actually use the product. Mark Donnigan: 04:00 Yeah. They don't have 12 TV set up in their house, you know, like you do. Dan Rayburn: 04:03 They don't have one. All of these major platforms that are either telcos, carriers, wireless operators, content owners, distributors, whatever, whatever you want to call them, they're all creating brand new digital platforms for the future. And by that I mean this, when you think of what's taking place in the market right now with mergers, Viacom, CBS, Pluto, right, CBS All Access, CBS sports, CBS news, they are now all going to be converging and building out a new platform for all of these different products and services. That's one. Now throw in NBC sports, NBC news, Playmaker, Peacock, a, what do they also own? New England sports network. One of the other sports things. Throw all those guys in. That's now a brand new stack in the ecosystem. Now let's move on to AT&T. AT&T, Warner, Turner, HBO Max. That's now a whole system. Oh, and I forgot SKY when you're talking about NBC, you got to throw SKY in there too. So think about some of the largest companies that we have out there that are now creating a brand new stack end-to-end to fuel all these different new properties that they have. The biggest thing that you need there when you do that is what? Expertise, Mark Donnigan: 05:22 there might be some cues here because of course news just came out literally a couple of days ago. Fox signed with AWS a a very large deal. Now, um, I was reading some analysis on this and you know, it's because 21st Century Fox when they were acquired by Disney, you know, so there was a split, right? So the studio was acquired by Disney and all of those technical services actually went with you know, 21st Century Fox and of course then being a part of Disney. And then with BAM, now you've got this huge, you know, service organization that's available. And then here was Fox, the TV studio, the sports, you know, the sports side of Fox that needed a complete, you know, service provider. And it appears that they have selected AWS for even more than just, you know, on demand instances. So it's even more than a data center play. Um, and, and so that would seem to give credence to what your saying that, you know, BAM is far more than just a streaming service that, you know, there's, there's a lot of technical expertise and services they're providing Disney. Dan Rayburn: 06:36 Yeah, there's a huge amount and people, you know, really don't understand. I think a lot of people, even in our industry, don't understand what goes into all these services. Just the amount of beacons that are deployed, right. Just the amount of APIs you have to check. All the QoS and QoE reporting that has to come in and the analytics. And that's before you're doing any advertising. So anything advertising based obviously has more complexity tying into all the ad flows. And if you're doing live, okay, now you're talking about stream stitching for inserting ads into a live stream- that adds complexity. You have to think about latency and different ways to do chunked encoding. There's things you can tweak with HLS. There's just so much going on with these workflows and platforms that you really have to have that expertise. And some companies, you know think of Discovery, right? Dan Rayburn: 07:19 We heard from Discovery six, seven months ago when they announced they were going to hire 200 people to build a new streaming department to run all of Discovery's properties. So in some cases you have companies like that go, we want to own this, we want to build it, we'll bring it in house and it'll take them some time to get to market with that expertise. But they'll get there. And then you have other companies like Fox here where they signed that deal with Amazon and you know what they're really using AWS for is a couple of different things on the Cloud Front side, it's to deliver Thursday night football. Amazon already does live football. They kicked off the Premier League a what, two days ago? Three days ago from when we're talking now. So Amazon obviously has expertise in live streaming. The Premier League went off well with no major hitches. Dan Rayburn: 08:01 You did have some users complaining about latency, but that wasn't a problem Amazon was trying to fix just like we saw with the past Superbowl. That wasn't something where they were like, okay, we want to get latency to the same as broadcast. That was not the goal. So I don't see that as a problem. So they're using AWS for video workflows, editing and graphic storage, but also for this new product AWS calls Local Zone that puts cloud computing hardware closer to the edge and the edge is a broad term. Netflix has also signed on to be one of one of the first customers for this new AWS Local Zone service as well. So, it's super important, you know, we as consumers, we all want a good quality service and we expect it and now we're paying for it. So today this is big business. We have tens of billions of dollars at stake. This stuff has to work. It has to be right. And there is a lot of pressure on these new conglomerates to make sure that the video workflows, they're building out work properly because it is truly the future of their business. Dror Gill: 08:58 We're done with experimenting. Now we need to show the money. Dan Rayburn: 09:01 That's right. And you're spending a lot of money to do this. Look at how much money Disney's lost so far just on Hulu and then the acquisition of BAMTech. But they've already said to investors, here's one, we're going to make it back. Here's where we're going to become profitable. So you saw AT&T do that in their, in their HBO Dan Rayburn: 09:17 Max day. And NBC just announced they're going to have an investor day in January for Peacock. We're in a different era. Mark Donnigan: 09:22 Now for, you know, almost the first time, what is being done in engineering and R&D, can actually move a stock price. You know, meaning that the decisions that are made, whether that's technology choices, um, you know, codecs, certain stacks, architectures... If It doesn't work, like the stock is gonna move. And when the stock moves, it has the attention of everyone, you know, up until this point, you know? Yeah. The tech blogs, you know, would, would "dis a service" for an outage or for, you know, poor quality or you know, so yes it would get coverage but it never moved a stock price. You know? Or maybe there was a one day blip and you know, but, but basically it was kind of a non-event. Now that is no longer the case. Right? Dan Rayburn: 10:13 The bottom line is you have to think about profitability. And it's interesting that we're talking about this at a time when, if you think about Uber and WeWork, and some of these other services, what are investors clamoring for now? Profits, forget all this Amazon model of getting big, fast and burn as much money as possible. Thank God we seem to be getting out of that from a investment standpoint right now and in the streaming space, even more so also, look who's getting into the space? AT&T I think right now is the most heavily indebted US company right now. I mean it's insane how much debt that they have. So you also have companies, some of these that are already very deeply in debt that investors want to see anything new that they get into where they're spending billions of dollars to do it. They better turn a profit pretty quickly. Dror Gill: 11:03 But, but uh, Dan, let's look at the other side of the coin. A company that has tons of money, um, in the, in the bank and now they need to find some creative ways to use it in order to get those profits, uh, coming in again. And of course we're talking about Apple. Um, after selling a, you know, so many devices and now they, they've realized that services would be a much larger part of their revenues moving forward. So they, they really in a, in a spending mode and uh, the real question is will they be successful in catching up to the existing services and competing with all this new stuff that is coming out? Dan Rayburn: 11:47 Well, see I don't think they have to catch up though. That's the difference cause their, their business model is different. That's the other thing is people don't look at the business model of these services. You know, if you think about Apple services revenue, it was twelve and a half billion dollars, um, in the last quarter, which is pretty amazing. Their services business grew 13% year over year, so they're certainly doing a good job there. And Apple TV Plus, you know, the whole deal of that is just drive more usage on Apple's platform and services. But the unique thing with Apple of course is, well they own the hardware as we know, but they also own the OS. They own the browser, they own the store, they own the entire ecosystem. What does Netflix own? They don't own anything except content, right? So it's two different business models and everybody throws these, these folks in together and people go, Apple didn't have a successful launch. Dan Rayburn: 12:38 Well they did. They weren't trying to license back catalog. They weren't trying to launch with a hundred shows. That wasn't the goal of their platform because they're driving revenue in different ways. So it's the same way right now that Roku doesn't make a lot of money on their hardware, their seeding it out in the market to obviously drive the advertising business and the Roku channel, you know, the platform business. And Amazon pushing out Amazon fire TVs is what, $20 on black Friday for those sticks. They're not making much money in that either. So I think it's always bad when you see all these services compared to one another in the media and this horrible term streaming war because it's not a war- hate that term. Uh, and a lot of these services are not competing with one another. They don't see each other as competition. Apple is not trying to do the same business model as a Netflix, nor do they need to because it's a different type of company. Mark Donnigan: 13:31 It's excellent you brought up Roku. I'm looking at their Q3 numbers. They just came out like three weeks ago, um, or early November, I believe. And they're advertising revenue for the period was just under 180 million, 179.3 million. It was up 79% from the previous year's quarter, almost double and their device revenue was up 11% so that's good. But it was 81 million. So the point is their advertising was more than double their device revenue, you know, and their, and their numbers are showing on the advertising platform side, you know, just tremendous growth. And of course that's ultimately what they're really reporting around. I mean, yes, their device revenues are significant enough, you know, they're reporting that. Dan Rayburn: 14:22 Yeah, they shifted their business model. Right. I mean Anthony was smart. Keep in mind, Anthony came out of, came out of Netflix, that's where the Roku was born. Yeah, it was incubated there. Initially. Right. And that's where they got some of the money from and, and they realized longterm, I'd say two things were really smart. In the beginning Roku realized Netflix realized they didn't want to be invested in any one hardware company because then they couldn't be Switzerland. They couldn't be neutral. So that was smart to diverse, diversify from the Roku investment that they have. But then Roku also realized, they were smart to realize the writing on the wall here, you're not going to compete longterm on the hardware side. Hardware pricing always gets pushed down and back then if you remember all the different devices, I mean at one point we had 20 different streaming players in the market. Dan Rayburn: 15:03 It was ridiculous how many were out there. Even Vizio had one. Uh, but then really, I think what changed was when Amazon came into the market. Because we all know Amazon pushes pricing, pricing down on everything and we're, we're at a point soon of where I, I, this isn't official, Amazon hasn't told me this, but I will pretty much bet anything that at some point you're going to sign up for prime and you're going to get a stick for free because at $19 now on black Friday, this thing is getting close to being free. And if you're in the hardware business, do you want to be competing with Amazon on something like that? Absolutely not. So Roku realized that Roku had to become not a hardware device, but a platform. And the key thing there was obviously them getting their platform into smart TVs and especially a lot of smart TVs that are not the high end ones, not that TCL, doesn't make some good "high-ender" TVs. Dan Rayburn: 15:54 But you know, the average Roku enabled TV that's being sold is probably $300. Hisense, TCL, some of the others. So they're getting more of them out there. And, and that's really what Roku has become is that platform and their, their latest acquisition of Dataxu. You know, that's interesting because that is a platform that basically will allow Roku advertisers to better plan and optimize their ad spend across TV and OTT providers. And, and that's really smart of Roku. Uh, because this is the future of the company. You're talking about a company that's doing over a billion dollars a year now, in 2019, if I remember that number correctly. So you have to think about how Roku can capture a larger share of the market because as well known as a brand that Roku is, they still have a very small percentage of total households in the U S when you look at the numbers of, they don't call it consumers anymore, devices. Dan Rayburn: 16:55 Um, you know, which is good because like I have a bunch of devices in my house, but I'm one person. So they're growing, but that's something that they have to continue to do. Their monthly active users has to continue to go up. But yeah, Roku is in a really interesting spot in that regard. Their, their stock is incredible in terms of how much volatility it has in any given day or week. Sometimes. Uh, I think the Roku channel is an interesting thing where, you know, they go out and they're starting, they start offering content for free just like Tubi and Pluto and you know, IMDB TV by Amazon and that market is getting very crowded. And frankly, I don't quite understand that market because the content on those platforms is just so old and outdated. I really don't know who's clamoring to see Gilligan's Island. Mark Donnigan: 17:37 Well, Dan, so how should services be measured, you know, from a QoS standpoint? Dan Rayburn: 17:43 Uh, boy, that's a great question. Uh, I think first and foremost you have to look at what the methodology is. Methodology is the key for anything. So, you know, as an analyst, I don't frankly care about opinions so much. I care about data. I think companies should base how a service is doing, whether that's financially, whether it's technically, whether how it's scaling. They should base that on data because data can't be argued with really in most cases. Uh, so I, I think first and foremost is the methodology. And I think what you have to understand there is different companies have different ways of measuring performance. When I go out and do surveys to CDN customers on how they measure, some go, I care all about time to first frame or startup time. Others go, no, I only care about rebuffering. Some go, well, to me latency is most important. Dan Rayburn: 18:25 Well, none of those are more important than the other. It depends on who the customer is. And what their business model is. So as an industry we have to continue to think about these services as, as isolated services as opposed to every throwing everybody in this group of, Oh, you're a video service, you should measure your video quality this way. Not necessarily. So I think methodology first and foremost is most important. I think sharing that methodology is key as well. Uh, but, but I think you should always value a service based on quality over quantity. And we hear that a lot. The opposite of that in the advertising side where everybody talks about how many ads were delivered. But the question I always then ask is to a brand, would you rather deliver fewer ads and have a better viewing experience or do you just care about how many ads you pushed out there? Dan Rayburn: 19:16 And we have to think about that the same way on services that are not ad based. So I think what we obviously know from consumers from all these reports that we've seen, and frankly I don't think we need any more. I don't know why people keep pushing out more reports saying that if the video doesn't start up quickly, consumers are unhappy. Yeah, thanks. We know that. I think measuring quality has to first and foremost come down to what is the experience that you want a consumer to have with your content. That's the first thing. Once you define that experience, now how do you actually decide how to achieve that? Well, there's different ways to do that. We know that some of the basic ones are startup time. We know that customers get frustrated when something takes long to start. We also know rebuffering is a huge issue as well, which is obviously why we use adaptive bit rate encoding hopefully to relieve those issues. Dan Rayburn: 20:03 But it's interesting when you look online you don't see a lot of complaints honestly around rebuffering you see more with just initial startup time, but the biggest complaint you see actually doesn't have to do with the video. It has to do with just getting to the video. So you're having all these other issues in the stack before it actually gets to delivering the video bits and those are the things that really have to be solved. Those are the things that really have to be scaled because scaling the video is not that hard for someone like Disney Plus. Disney Plus launches that day, let's say it was 10 million actual individual subscribers and let's say they were all watching at the same time, 10 million streams across the five CDNs that Disney was using. That's not a big deal at all. It's 2 million streams a CDN, that's nothing. That's not hard, so people always think it's the CDN. Dan Rayburn: 20:56 I think when you're determining quality first and foremost you have to have a good understanding internally at your company, what you think good quality is to you for your service based on your business model, based on your consumers and also based on the type of device they're watching on is the vast majority of your content on mobile. And the reason I say that is as an example, when Quibi comes out next year, it's a hundred percent mobile focused. Do you think their methodology to measure quality should be the same as a Netflix? Because we know everything's going to be viewed on a small screen in short form content for Quibi. It's a different way to measure. I think there's lots of good services out there to help you measure there. There's, there's newer ones coming to the market in terms of what's being measured. You've got services that are measuring how well API's are doing versus how well streaming servers are doing versus ad servers and ad platforms and exchanges. Dan Rayburn: 21:43 And then you think of their traditional stuff that's been out there in terms of telcos and carriers, last mile providers, how they're doing transit providers. When you put all that together, it gives you a much better holistic view of what QoS looks like across the internet from end to end, from glass to delivery. Uh, but we still have a ways to go in terms of really showcasing that. And unfortunately none of these companies after the fact ever share any sort of methodology and they don't ever share any kind of numbers. You know, I worked on those Superbowl was CBS this year and I can't talk to the, you know, the numbers. I know, but you know, it's too bad. CBS doesn't put out from their Conviva dashboard and Mux and all the other services being used here was the rebuffering rate because you know what, it was really, really, really low. Like why not put that out? It shows a great quality service. Mark Donnigan: 22:32 You made a good point earlier that it's very interesting that now, all these big companies are actually staging investor days, or investor conferences around their services, which is like has never happened previously. I wonder if this methodology is going to begin to make it in, you know, to some of the public disclosures, you know, in some way? Dan Rayburn: 22:55 Sounds great. But, come on, if you deal with investors, you know that you start talking even bit rate calculations with them and they can't figure it out. Right? I mean, so no, investors aren't worried about that stuff. They don't understand it. Um, I mean it's amazing how many people just just on LinkedIn alone, let alone the media, was comparing the success of Disney Plus based on the metric of when Netflix launched and it just, it boggles your mind, right? Because I stuck up on LinkedIn just real quickly, and this is all factual information you can easily look up, which you know, the media doesn't want to do. The year Netflix launched, there was only 34 million iPhones in the market. That's it. Now, smart TVs didn't exist at all. And two years later, in 2012, only 12 million were connected to the internet. And at the end of the first year of Netflix, Apple had sold 7.5 million tablets. So now you're going to compare Disney Plus launching in an era with over a billion iPhones alone and I don't know how many Apple iPads, smart TVs, and you're going to compare that and go, we've now deemed this a success because it's beaten something that launched nine years earlier. Yeah. The methodology is flawed, and forget bandwidth. I mean bandwidth back then compared to now. It's night and day. Mark Donnigan: 24:22 I was there. I was there in 2007 we were just launching VUDU and you know, on a dedicated set top box because that was the way that we could bring a guaranteed experience to the home. You know, it wasn't because, you know, VUDU wanted to be in the hardware business. Uh, and ultimately, you know, the company of course pivoted, you know, to an app on devices. But um, I can, I can remember having to think that that the average broadband capacity in the US in most markets was around two megabits. Dan Rayburn: 24:57 It was a different time, comparing something that long ago. But here's the biggest thing. The media doesn't write for accuracy like we talked about before. They write for one thing, headlines. So the moment you say this kills Netflix and this crushes Netflix or this did better than Netflix, what happens? People click on it because everybody's heard of Netflix. Cause the only way these guys make money is page views. So that's a whole different discussion. We're not going to get into, cause that's a whole different podcast. But the entire model for news on the internet is broken. And has been broken for years. When, it's based on just here's how many page views you have. So let's cram out more articles that are 800 words or less instead of actually telling us. Mark Donnigan: 25:38 So I think it's a interesting, you know, to talk about devices and since we are talking a little bit about history now, you know, there was a time where it was really critical that you got your service on a device and I'm kind of, you know, using "air quotes" there. Um, because if you were on a device that was widely sold, then you, you know, you had, um, you had an ecosystem you're a part of now with SDKs and API APIs and, and it's far more ubiquitous, you know, HTML5 apps and things like that, you know, with the app stores being clearly defined. Um, you know, basically you need to be in the, uh, Apple app store. You know, you need to be in the Google, uh, store, you know, for Android. Um, you need to be on about half a dozen connected TV platforms and then Roku and you've covered like 99% of the market. Right. Um, so what's your perspective of, you know, even like Nvidia launching, you know, the, Shield TV. Dan Rayburn: 26:43 And you know, just the role of devices. What are you, um, uh, you know, what are you seeing there? Well, you know, I think over time devices play less of an important role. And the only reason I say that is to your point, it's really about the platform now and it's about ecosystems and people pick certain devices or services because I'm already in the Apple ecosystem already. And the Android ecosystem, I already have a, you know, an Xbox one. Typically people who have an Xbox one is they're not going to then go out and buy a PS4 just because of a new service. So what we've seen over the years is no longer have services launched with exclusives on platforms. Like we saw when HBO Now launched, it was only available for the first 90 days on Apple TV. That's actually a disservice to the service. Dan Rayburn: 27:28 It's getting in fewer people's hands. So I think the devices we have in the market, I don't see that changing at all. Right. I think you have the major devices between Xbox, PlayStation, Chromecast, Apple TV, Roku, Amazon. Uh, who am I missing? Those are the seven major ones. I look at something like the Shield TV, which now has two new models from Nvidia, which I've, I've tested and played with. Yeah, it's a good device cause it's super fast. And the fact that it's built on Android, you know, you, you can go in there and you can install a Plex server on it, which works really well. It's a great device for Plex media server. Uh, but who's the video really targeting with the device? It's $200. Dror Gill: 28:09 People who like a nice design. I mean look at the shield TV. It's a cylinder shape. It looks exactly like the Roku Sound Bridge come to think of it. Dan Rayburn: 28:18 So the lower end model does, that's the one that's $149, the $199 model, which has storage in it and two USB ports. The original one you're talking about has no USB port, so you can't add additional storage, which is kind of a problem. Uh, you know, $200. Your really targeting the person who wants to build something at home. The enthusiasts, right? That's who you're targeting. I think that's great. Like there's nothing wrong with that, but I, you know, I questioned like, is that Nvidia's core business? No, it's not. But since they're making the chip inside, I get it. Their cost to produce that hardware is probably much cheaper than others because they're not paying for the chips since they own it. Um, but I don't think the hardware changes going forward. I, I do think we've seen an amazing amount of progress with smart TVs over the last five or six years. Dan Rayburn: 29:04 They actually work. Um, if you remember five or six years ago, you never wanted to launch an app on your smart TV cause you didn't know how long it would take a load. Now they work really well. They're pretty seamless. I mean, the new LG device that I just got the remote's really well thought out. It's smart. Uh, it's clean and simple. There's not a lot of bloatware on it. That's the other thing is a lot of these smart TVs used to have so much bloatware, especially Samsung, they've gotten much better at reducing that with removing what used to be mandatory ads. So I think the smart TV has gotten much better there. And I think for a lot of people that continues to be a device that grows down the line because it's all integrated into one. And that's also part of the, the reason Amazon came out with the cube and now the second generation cube, you know, really cool device that is voice-based and will automatically, when you say turn on Hulu, will know how to change your input know how to turn on your TV. It can also control your lights. We're starting to see more streaming services on these platforms that are being combined into the connected home. Dror Gill: 30:05 Right. And you see this with a, with Nvidia shield TV, right? It connects to your, uh, um, uh, nest to the Phillips Hue, to Netgear, all of that. Dan Rayburn: 30:14 I think that that's the future where some of this is going is they're no longer these companies and platforms and no longer looking at streaming services as an isolated service. It's one of multiple services in your house. It provides entertainment or lighting or something of that nature. And the Cube is a really cool device. I've spent a lot of time with the Cube. Um, we recently at the NAB streaming summit in October, we had one of the executives on stage doing a fireside chat with me. Really talking about the technology that went into it. And audio is really hard and I don't think people understand in the audio side just how hard it is to do things on the voice side and actually have it work on the back end and have it worked quickly and in real time. Uh, I would say right now Amazon is by far leading the market when it comes to the technology that they have for voice enabled applications. And you see that with the Cube, especially from first gen, the second gen, and on black Friday the price was down to $90. What do you think is going to be next year? Right. It's probably going to be 70 bucks, you know, just keep dropping. So yeah, I think that's pretty neat to see in our industry, just how streaming is now thought of as a one of many things in the home that we're using for entertainment. Yeah. Dror Gill: 31:24 And, and people are using voice actually they got used to talking to their devices? Dan Rayburn: 31:28 Well, from what we're hearing and the data we've been given. Dan Rayburn: 31:30 Hulu at the show said that uh, people who were using voice to find content tied into Amazon's products were watching 40% more Hulu and it makes sense because people know how to use their voice and they know what to say. When you're doing a search in, um, one of these services, do you put in the title? If the title is not perfect, what you put in, do you still get the right results? Many times? No. Whereas with your voice, it's much more natural in terms of how you're going to search for content. Dror Gill: 32:00 The LG remote, you mentioned earlier, it has like a single button. Then you talk to the remote and it automatically searches on all the applications that you haven't stalled on the TV and finds the content very simple. Dan Rayburn: 32:12 Also, if you don't want to do that, the pointer system's very simple. If you don't instead want to have to type stuff in, they give you flexible options, which I like as consumers, we will all want options and I think options are good. The downside to options obviously is too much choice, too much confusion, not sure what the business model is. And that's why a lot of consumers are going to jump amongst these services in 2020 because when you can try them for a week or 30 days, why wouldn't you? Mark Donnigan: 32:38 Well, Dan, I know you were telling us before we started recording about something really exciting you're doing at the NAB show, um, around devices. So, um, why don't you tell us, you know, what you got planned. Dan Rayburn: 32:52 Yeah. So this, this is pretty cool. Um, and we're going to have some, we're going to have some information on the website up pretty soon and you'll see me announce it sort of everywhere. Dan Rayburn: 32:59 But one of the problems I've always seen at conferences talking about our industry is we're all there talking about video, but nobody is showing it. We're talking about devices, but nobody's getting hands on with them. Nobody can see these platforms in action. And the three of us on the phone, we eat, sleep and breathe this industry. So we see all this stuff. We use all this stuff, but we're not the average consumer. We're not the average industry participant. So my idea here was the NAB show is, is the largest collection of people in the video world. Maybe not all streaming, obviously a lot of traditional broadcast, but those are the people we actually have to educate even more than people in our industry. So what we're going to do in April is for anybody who walked into the North hall lobby, if you remember, there wasn't really much in the North hall lobby. Dan Rayburn: 33:45 There's some little booths and some other things. Well, we're going to take over the North hall lobby and we're going to call it the streaming experience. And we're building out 12 living room style, uh, seating with large screen TVs. And every single TV in all 12 locations is going to be XBox, PS4, Apple TV, Chromecast, Roku, uh, what did I forget? It's basically gonna be every hardware device in the market today of the seven that we talked about earlier. And then on each one of those, there's going to be 50 different OTT platforms that you can test and these will be pay services, these will be AVOD services, these will be authenticated services. Think like a CBS sports or something like that. And any attendee to the NAB show can walk right in and say, you know, I really wanted to see what Netflix, HDR looks like here compared to you know, Amazon HDR or I want to see what bundling of content looks like. Dan Rayburn: 34:41 I want to see what UI and UX is compared to these services. I want to see how the ad supported services are doing pre-roll. I want to see what live sporting personalization looks like. I want to actually test an Amazon Cube and see how good it is in terms of understanding voice recognition. So we're calling it the streaming experience. We're going to have it out for three days. It's going to be a place where people can also just come to get questions answered about these platforms. I'm going to personally have my folks manning every single one of the stations. Uh, and in addition we're going to be giving away every single piece of hardware that we are installing during the event. We're going to be giving that away after. So, it's about $10,000 in gear, not including the TVs, which those are rentals, but everything else, uh, that we're buying, we're going to be giving away. Dan Rayburn: 35:33 So you're going to be able to get into some amazing raffles, some really good gear. And then in addition to that, we are also going to have a location in the middle of that area. The streaming pavilion, Oh, sorry. Streaming experience where you're going to be able to also test these streaming services on phones and tablets. Oh, that is awesome. And because we have to bring that experience in as well we can't only think large screen and if all works out, hopefully we might even have 5G demos. So these services working across 5G. So think of every service in the market, you know, all the live linear services, the on demand services, the free services, the authenticated services. I basically challenged people to come to the streaming experience and find a service that we don't have on on those devices and we'll have, we will have services from other countries. Dan Rayburn: 36:26 It's not just going to be the US I won't have everything. Obviously there's, there's some of these services that only work based on certain geo-fencing and certain locations. But we also already have some OTT providers who were saying, Hey, we're going to give you special accounts so that the services work for you as a demo even if it's not available in that region. So we have a lot of OTT companies that are working with us. We've got some that are partnering with us on a sponsorship level to really promote the service. And the other thing we're going to do is for the companies that really wants some feedback, we're going to have a, an attendee who comes up and let's say they use Hulu's service for a couple minutes and then they walk away before they walk away. We're going to say, Hey, fill out this quick card that has five questions on it. Dan Rayburn: 37:09 Would you buy this feature functionality? And then we're going to dump all that data back to the OTT platforms. Because now they're going to collect thousands, hopefully of real world feedback from customers who are using the service or thinking about using the service. So we want this to become a focal point for the show where people can come and just talk about these services, see them, compare them, test them. Win Some of this product, uh, get your questions answered. And then also use it as a way to collect data for the industry to share with the platform providers what is actually taking place. So I don't know of any other show that's doing it. It's something that I've been wanting to do for quite some time at this size and scale. And when you have the NAB behind it and once they start promoting it and we've got dedicated bandwidth for it. Dan Rayburn: 37:55 So we're making sure the experience is really good and I'm curating the entire thing so I am going to make sure everything works beforehand. We're there days in advance, I've already bought all the devices for the, for the event for months prior, right were we had them like it's about 2,600 accounts you have to set up across all the devices. It's a big undertaking. This is, this is serious, but it's going to be a good as we're calling it experience. So whether you're in the advertising market and you want to see what ads look like or you're in the compression business and you want to look at artifacting from one service to another, you want to look at 4K and lighting and HDR. You want to come. I think UI and UX is super important. So all those people that come to the NAB show that are doing design or creative UI and UX will come compare how they work and work between mobile and larger screen. So really whatever industry you're in and the NAB gets a lot of different people from different verticals and industries and regions of the world, this is going to be relevant to you in some way, shape or form and you're going to be able to see it free of charge. Dror Gill: 38:59 This really sounds amazing Dan. It's kind of a combination of a, of a playground that everybody wants to play with and also a way to experience, uh, all of this tests, right? And, and the way to experience a lot of things that you don't have access to because nobody can buy all of that gear and get access to all of those services at the same time. So you can really come in and experiment and see video quality as you said, UX, advertising, integration, everything. And also be able to talk to people who are, who are experts in this and can walk you through it. And the fact that you're feeding back the information and the comments from, uh, from the visitors, you know, back to the services is, is really a great service to the industry because then you can finally get those comments and uh, and information back. Dan Rayburn: 39:49 And we're also going to share it with the industry as a whole. We're definitely going to share here are some of the highlights we've seen from what consumers have been saying. And the other way I'm looking at this too is it educates two other portions of the market that are really important. It educates the media because now it's going to happen is when somebody wants to do an interview with Hulu who speaking at the show and you know, wants to talk about the platform. Somebody from Hulu is going to be able to walk them to the streaming experience and actually show it to them, which means hopefully they actually get the coverage accurate. So it's really important that the media sees the stuff. And second, the other market that we have at the show is investors. There's a lot of investors at the NAB show, institutional investors, and they don't get to see this stuff. Dan Rayburn: 40:29 So when they're making predictions about stock and about revenue and loss and capex and OPEX and all these other things that they use to determine success or failure of companies, the best way to do that is to actually see the product in action. So now you're also going to have investors who are going to be able to get hands on with this stuff even from a high level, which is going to benefit them. So I think overall it just benefits the industry. It benefits the platform providers, the consumers, the media, the investors. Those are really the five vertical markets that I'm trying to target. Dror Gill: 40:57 We need something like this. Um, you know, as an installation permanently somewhere. Dan Rayburn: 41:02 Yeah, maybe. I mean, I'm doing this with the NAB and that's, that's the exclusive, you know, group I'm working with now. I'm certainly not going to bring this to other conferences, but this is something that you're going to see now moving forward at NAB show in Vegas for sure. New York is much more difficult to do this only because of unions, some other, some other rules around that. But, uh, in Vegas, this is, you know, this is DnaB also planting a stake in the ground going, listen, you know, last year you walked into the North hall lobby and it was still so much of a focus on broadcast and traditional TV. Well, users are in for a, you know, wake up when they walk in this time and go, wow, what is all this streaming stuff? Mark Donnigan: 41:38 This is an amazing service that you're providing Dan. Uh, and we're gonna promote it and encourage everyone, uh, you know, our customers and those that are in, you know, in our sphere of influence, uh, to check it out, you know, really, cause this is, this is amazing. Dan Rayburn: 41:52 I'm excited for it. It's a lot of work and it's a huge undertaking. It is a lot of work. Yeah. It scares me at times. Just cause to do it right. It's, it's a lot of work. Um, but I'm going to have a good, I'm going to have a good team. I'm going to be flying in some, uh, some of my buddies from the special operations community who are, who are tech guys and they're, they're going to come help me in the booth and whatnot. And, uh, it's, it's going to be a good three days. Well, Mark Donnigan: 42:18 Dan, uh, this is, uh, you've been yet another amazing interview. Thank you so much for coming on the video insiders. Dan Rayburn: 42:26 Thank you for having me again. As you know, I can talk all day about this stuff. So it's a good thing you have to edit this down into something shorter. Mark Donnigan: 42:30 The next time we have you on, uh, I think, uh, will time, the timing will be good with some new, uh, things you have going. Dan Rayburn: 42:41 There'll be some other new things in the new year that I can't talk about now, but yeah, yeah. The, the, the idea of wanting to inform the market more and providing more resources for the community. That's, that's something that's coming up. Dror Gill: 42:51 Great. So thanks again. Thanks again for joining us today. Dan Rayburn: 42:54 Thank you guys. Announcer: 42:55 Thank you for listening to The Video Insiders podcast. A production of Beamr Imaging, Ltd. To begin using Beamr's codecs today, go to beamr.com/free to receive up to 100 hours of no cost HEVC and H.264 transcoding every month.
Digital Marketing Update: 10/17 - 10/30 2019Co-host Joe and Producer Kyle in the studio. Matt is out today. You know what that means... Joe unfiltered. Strap in!Facebook CEO Mark Zuckerberg in front of Congress again to make case for Libra Coin except he gets asked dumb questions. One takeaway: Facebook will not fact check political ads, so it's up to you to cut through the b.s.Roku buys Dataxu, an independent demand platform. In short: big brand ads will show up next to more niche, local ones.Disney+ is getting closer to fruition and the streaming war is getting intense. Disney's ability to market to consumers may just be what puts them in the lead.Articles Cited:Facebook: https://on.wsj.com/2q1lOlzRoku: http://bit.ly/2NuxEN2Disney: https://nyti.ms/2WpWNwD
Confira as principais notícias do mercado de Mobile e Big Data desta semana movimentada: Amazon Ads tem crescimento de mais de 45% - https://cnb.cx/31ZQEIM Amazon compra startup de saúde Health Navigator - https://cnb.cx/32Uj8EX Snapchat teve alta de 50% de receitas com ads - http://bit.ly/2MUwUlf Alibaba quer trazer “Dia dos Solteiros”, a Black Friday chinesa, para o Brasil - http://bit.ly/2NdzWjq Mastercard compra empresa de análise de dados de usuários SessionM - https://mstr.cd/2NfBMk0 Roku compra empresa de adtech Dataxu por US$ 150 milhões - https://cnb.cx/2BTFnic Operadoras dos EUA criam joint-venture para RCS - http://bit.ly/2pVJZlw Tesla se torna a montadora mais valiosa dos Estados Unidos - http://bit.ly/34agyL4 CNN está preparando um agregador online de notícias - https://engt.co/36dIYpp Fender lança aplicativo que ensina a tocar músicas - http://bit.ly/2BTFR80 Alphabet fará oferta para comprar Fitbit - http://bit.ly/2PqdbvB Spotify fecha o terceiro trimestre com 113 milhões de assinantes - http://bit.ly/36gqbd1 Wandera acha 17 aplicativos de iPhone maliciosos e que permitiam falsificação de visualização de ads - http://bit.ly/2No7dbO See omnystudio.com/listener for privacy information.
Confira as principais notícias do mercado de Mobile e Big Data desta semana movimentada: Amazon Ads tem crescimento de mais de 45% - https://cnb.cx/31ZQEIM Amazon compra startup de saúde Health Navigator - https://cnb.cx/32Uj8EX Snapchat teve alta de 50% de receitas com ads - http://bit.ly/2MUwUlf Alibaba quer trazer “Dia dos Solteiros”, a Black Friday chinesa, para o Brasil - http://bit.ly/2NdzWjq Mastercard compra empresa de análise de dados de usuários SessionM - https://mstr.cd/2NfBMk0 Roku compra empresa de adtech Dataxu por US$ 150 milhões - https://cnb.cx/2BTFnic Operadoras dos EUA criam joint-venture para RCS - http://bit.ly/2pVJZlw Tesla se torna a montadora mais valiosa dos Estados Unidos - http://bit.ly/34agyL4 CNN está preparando um agregador online de notícias - https://engt.co/36dIYpp Fender lança aplicativo que ensina a tocar músicas - http://bit.ly/2BTFR80 Alphabet fará oferta para comprar Fitbit - http://bit.ly/2PqdbvB Spotify fecha o terceiro trimestre com 113 milhões de assinantes - http://bit.ly/36gqbd1 Wandera acha 17 aplicativos de iPhone maliciosos e que permitiam falsificação de visualização de ads - http://bit.ly/2No7dbO
The TV ad tech consolidation is revving up, with Roku buying Dataxu and AT&T's Xandr buying Clypd. What will these two technologies add to their respective owner's ad ambitions?
SoftBank is taking over WeWork in order to save it, Verizon will give you Disney+ for free, Surprise! Comcast’s “free” streaming box really isn’t, and how much does Dark Mode save in battery life? Quite a bit, it turns out…Sponsors:LegalForce RAPC (650-390-6461 or raj@legalforcelaw.com)Mealime.comLinks:Neumann to Get Up to $1.7 Billion to Exit WeWork as SoftBank Takes Control (WSJ)Verizon Will Give One Year of Disney Plus for Free to All Unlimited Wireless Customers (Variety)Roku is buying ad tech company Dataxu in $150 million deal (CNBC)Comcast’s ‘free’ streaming box actually requires an additional $13 / month fee (The Verge)Forty-six attorneys general have joined a New York-led antitrust investigation of Facebook (The Washington Post)The Pixel 4 supports fast wireless charging on any Qi charger [Updated] (AndroidCentral)Dark Mode in iOS 13 significantly helps iPhone battery life, robotic test shows [Video] (9to5Mac)
Show Notes: (02:05) Sunanda discussed her Master’s degree in Physics from the Indian Institute of Technology, Madras. (03:05) Sunanda talked about her decision to go to the US to pursue a Ph.D. in Condensed Matter and Materials Physics at Purdue University. (04:22) Sunanda went in-depth into her Ph.D. thesis that focused on spin transport. (06:51) Sunanda accepted a Materials Science Postdoc Fellowship at Princeton University and worked there for 3 years on quantum insulators. (10:05) Sunanda recalled the most valuable lessons she learned from her Postdoc time. (11:49) Sunanda talked about her transition from physics to data science by getting a certificate of Professional Achievement in Data Science from Columbia University. (18:42) Sunanda went over the best courses she took at Columbia that prepare her well for a career as a Data Scientist. (21:13) Sunanda talked about the ease of learning Python and R from scratch given her programming experience in C++. (22:29) Sunanda quickly mentioned her job search experience. (24:32) Sunanda discussed her work as a Data Scientist for 3 years at DataXu (a Boston-based advertising startup), including advertising attributions measurements and marketing-mix modeling. (28:35) Sunanda revealed the workflow of algorithmic conceptualization and experimental design in her work at DataXu. (31:05) Sunanda talked about her career progress at DataXu. (32:01) Sunanda discussed her move to Wayfair, a big e-commerce company that sells home goods. (34:08) Sunanda went over her responsibilities as an Associate Director of Data Science at Wayfair. (35:58) Sunanda gave her advice for people who want to make a transition from an individual contributor to a data science leader within an organization. (38:17) Sunanda gave a quick overview of R&D work on recommendation systems at Wayfair. (40:31) Sunanda commented on the differences between the two work environments at startup company versus at medium-sized company. (41:48) Sunanda shared her thoughts on tech and data community in the Boston area. (43:14) Closing segment. Her Contact Info: Twitter LinkedIn Her Recommended Resources: Stitch Fix Tech Blog Pinterest Engineering Blog Carol Dweck’s “Mindset”
Show Notes: (02:05) Sunanda discussed her Master’s degree in Physics from the Indian Institute of Technology, Madras. (03:05) Sunanda talked about her decision to go to the US to pursue a Ph.D. in Condensed Matter and Materials Physics at Purdue University. (04:22) Sunanda went in-depth into her Ph.D. thesis that focused on spin transport. (06:51) Sunanda accepted a Materials Science Postdoc Fellowship at Princeton University and worked there for 3 years on quantum insulators. (10:05) Sunanda recalled the most valuable lessons she learned from her Postdoc time. (11:49) Sunanda talked about her transition from physics to data science by getting a certificate of Professional Achievement in Data Science from Columbia University. (18:42) Sunanda went over the best courses she took at Columbia that prepare her well for a career as a Data Scientist. (21:13) Sunanda talked about the ease of learning Python and R from scratch given her programming experience in C++. (22:29) Sunanda quickly mentioned her job search experience. (24:32) Sunanda discussed her work as a Data Scientist for 3 years at DataXu (a Boston-based advertising startup), including advertising attributions measurements and marketing-mix modeling. (28:35) Sunanda revealed the workflow of algorithmic conceptualization and experimental design in her work at DataXu. (31:05) Sunanda talked about her career progress at DataXu. (32:01) Sunanda discussed her move to Wayfair, a big e-commerce company that sells home goods. (34:08) Sunanda went over her responsibilities as an Associate Director of Data Science at Wayfair. (35:58) Sunanda gave her advice for people who want to make a transition from an individual contributor to a data science leader within an organization. (38:17) Sunanda gave a quick overview of R&D work on recommendation systems at Wayfair. (40:31) Sunanda commented on the differences between the two work environments at startup company versus at medium-sized company. (41:48) Sunanda shared her thoughts on tech and data community in the Boston area. (43:14) Closing segment. Her Contact Info: Twitter LinkedIn Her Recommended Resources: Stitch Fix Tech Blog Pinterest Engineering Blog Carol Dweck’s “Mindset”
ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "AVOD, OTT and Incremental Audiences." The session was described in the show brochure as follows:"With linear views on the decline, OTT, VOD and social-video advertising are offering advertisers better targeting, more prominent exposures and a less distracted audience. But the fragmented inventory, technical infrastructures, measurement issues and threats of fraud pose real problems for programmers, sales teams and advertisers. This panel will explore the promise and perils of AVOD, OTT advertising and the new dynamics defining video advertising outside of linear environments." Panelists included:•Sandro Catanzaro, Chief Innovation Officer, DataXu•Jason Damata, CEO, Fabric Media (Moderator)•Diana Horowitz, Regional Sales Director, Media and Entertainment, Tavant•Jim O'Donnell, VP of West Coast Sales, Hulu•Sanjeev Rao, SVP of Product, true[X]•Mark Rotblat, CRO, TubiNote: Our next TV of Tomorrow Show "INTENSIVE" Hot House event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot!
In this episode of The Hennessy Report, Dave sits down with Tiffany Mosher, the Chief People Officer at dataxu. Tiffany is full of upbeat positive energy, and though she is always down for a good laugh, she takes her work very seriously. You can tell from listening how proud she is of her team and of the entire organization. You'll really enjoy this one!
Con la aparición de empresas innovadoras que apuestan por una manera diferente de consumir televisión como Netflix, Amazon TV, Hulu o quizá de tener una nueva manera de tener cable en casa con Sling TV, el consumo de televisión en los hogares cambió, mucho más aún con la aparición de los streaming devices como lo son Roku, Fire stick y Chromecast, esta industria se vió impactada por muchas situaciones al mismo tiempo . , es una empresa de software, basada en Boston, especialmente diseñada para la automatización en la televisión. Es una solución de TV avanzada completa que permite la planificación basada en audiencias, la compra dirigida y la medición a través de CTV, televisores lineales y direccionables. En este episodio nos acompaño , es el co fundador de la empresa y además Chief Innovation Officer de la empresa. Durante la conversación que mantuvimos con Sandro en los headquarters aquí en Boston, compartió sus puntos de vista de como Dataxu, al ser una plataforma Digital Marketing Management permite a los anunciantes aprovechar todos sus datos en todas las etapas del proceso, desde la identificación de sus mejores clientes hasta el cierre de clientes potenciales.
Con la aparición de empresas innovadoras que apuestan por una manera diferente de consumir televisión como Netflix, Amazon TV, Hulu o quizá de tener una nueva manera de tener cable en casa con Sling TV, el consumo de televisión en los hogares cambió, mucho más aún con la aparición de los streaming devices como lo son Roku, Fire stick y Chromecast, esta industria se vió impactada por muchas situaciones al mismo tiempo . , es una empresa de software, basada en Boston, especialmente diseñada para la automatización en la televisión. Es una solución de TV avanzada completa que permite la planificación basada en audiencias, la compra dirigida y la medición a través de CTV, televisores lineales y direccionables. En este episodio nos acompaño , es el co fundador de la empresa y además Chief Innovation Officer de la empresa. Durante la conversación que mantuvimos con Sandro en los headquarters aquí en Boston, compartió sus puntos de vista de como Dataxu, al ser una plataforma Digital Marketing Management permite a los anunciantes aprovechar todos sus datos en todas las etapas del proceso, desde la identificación de sus mejores clientes hasta el cierre de clientes potenciales.
"There is a Team..." Also, there is laser tag, heavy talk of Mission driven Culture, Patriotism (what??!), a deep dive into a high-performance environment driven by pressure free creation and marked by little wins ... and a whole bunch more when @TechniQ sits down with Adam Markey. VP of Product Management @Dataxu. Take notice, take notes, take your learning seriously. Push play.Timestamp Listening - Programmatic Technology – 00:21:26Relating Culture to the Mission – 00:25:22GDPR and the fight for Freedom – 00:26:12Discussing bias against “adtech” – 00:29:04Patriotic duties and the value of adtech – 00:31:21No Pressure Creation – 00:33:00Creating little wins for your team – 00:36:30Starting with the lightbulb – 00:39:07Well-articulated milestones + innovation – 00:40:32“Oh shit moments” – 00:41:57The growth strategy [and Dataxu’s cultural journey] – 00:44:44Changing [everything] with scale – 00:46:45Fitting into the balance with immediate ownership – 00:53:20What do you like to read? … and other “tells” – 00:59:00DSP vs. DM vs. what’s next … - 01:01:00
Sandro Catanzaro is Co-Founder and Chief Innovation Officer of dataxu, a company which specializes in the application of data to advertising on TV and other platforms, and which among other things last year launched a self-serve platform for audience-based buying of connected-TV inventory, as well as an attribution solution for OTT devices. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Catanzaro discusses dataxu's solutions for data-driven TV advertising--which ultimately have their origins in research on decision science that he conducted at MIT for NASA; explains how those solutions enable an understanding of viewer and consumer behavior, and how they relate to ACR, blockchain, machine-learning and other emerging technologies; and outlines the company's roadmap for the coming months and years.
How can policymakers balance consumers' need for targeted, relevant content against such consumers' desire for privacy? Anindya Ghose (@aghose) is a Professor of Information, Operations and Management Sciences and a Professor of Marketing at New York University's Leonard N. Stern School of Business. He is the Director of the Center for Business Analytics at NYU Stern, and the co-Chair of the NYU-AIG Partnership on Innovation for Global Resilience. He is the NEC Faculty Fellow and a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. He has been a Visiting Associate Professor at the Wharton School of Business. He also serves as the main Scientific Advisor to 3TI China . He was recently named by Business Week as one of the "Top 40 Professors Under 40 Worldwide" and by Analytics Week as one the "Top 200 Thought Leaders in Big Data and Business Analytics". His rise from assistant to full professor in 8.5 years at NYU Stern is widely regarded as one of the fastest in the history of the entire Information Systems and Marketing academic disciplines in business schools globally. He has consulted in various capacities for Berkeley Corporation, CBS, Dataxu, Facebook, NBC Universal, OneVest, Samsung, and 3TI China, and collaborated with Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Travelocity and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. He is a frequent keynote speaker in executive gatherings and thought leading events globally. His research has received 12 best paper awards and nominations. He is a winner of the NSF CAREER award and has been awarded 14 grants from Google, Microsoft and several other corporations. His research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure. He has worked on product reviews, reputation and rating systems, digital marketing, sponsored search advertising, wearable technologies, mobile commerce, mobile advertising, crowdfunding, and online markets. He also plays a senior advisory role to several start-ups in the Internet space. He has been interviewed and his research has been profiled numerous times in the BBC, Bloomberg TV, CNBC, China Daily, The Economist, Financial Times, Fox News, Forbes, Knowledge@Wharton, Korean Broadcasting News Company, Los Angeles Times, Marketplace Radio, MSNBC, National Public Radio, NBC, Newsweek, New York Times, New York Daily, NHK Japan Broadcasting, Reuters, Time Magazine, Washington Post, Wall Street Journal, Xinhua,and elsewhere. He teaches courses on social media, digital marketing, business analytics and IT strategy at the undergraduate, MBA, EMBA, MSBA, and Executive Education level in various parts of the world including the US, India, China, and South Korea. He is on the Research Council of the Wharton Customer Analytics Institute, a faculty affiliate with the Marketing Science Institute and the Sloan Center for Internet Retailing at the University of California, Riverside. He serves as an Associate Editor of Management Science and a Senior Editor of Information Systems Research. Before joining NYU Stern, Dr. Ghose worked in GlaxoSmithKline, as a Product Manager in HCL-Hewlett Packard, and as a Senior E-Business Consultant with IBM. He has a B. Tech in Engineering from the Regional Engineering College (NIT) in Jalandhar, and an M.B.A in Finance, Marketing and Systems from the Indian Institute of Management, Calcutta. He received his M.S. and Ph.D. from Carnegie Mellon University's Tepper School of Business. In this episode, we discussed: the 9 key forces shaping the mobile economy that entrepreneurs and policymakers alike need to know. the future of mobile technology as a key driver of marketing. how policymakers should balance privacy policy against consumers' desire for targeted and relevant content. Resources Tap: Unlocking the Mobile Economy by Anindya Ghose (MIT Press: 2017) Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance (Ecco: 2017) NEWS ROUNDUP The Federal Communications Commission released the text of its proposal to undo the Obama-era net neutrality rules. The rules classify internet service providers as "common carriers", thus bringing ISPs within the FCC's jurisdiction. The rules also outlaw blocking, throttling and paid prioritization of site traffic. Comments are due to the Commission by August 17th--they even seek comment on whether such rules are necessary--which, of course, the Commission settled on two years ago when it pulled together countless comments from members of the public who said, "yes--they are necessary"--So it's like we're just going around and around--net neutrality is the gift that keeps on giving--for lobbyists, that is. President Trump released his fiscal year 2018 budget request last week, which calls for numerous cuts to entitlement programs, as well as education. However, the budget calls for $228 million to modernize the federal government's IT--or phase out clunkier technologies in favor of technologies that are more secure and efficient. That $228 million amount is significantly less than the $3.1 billion called for by the Obama administration. Billy Mitchell covers this story in FedScoop. Apple reported last week that the federal government's requests for user data skyrocketed in the second half of 2016 to almost double what it was in the first half of the year. Apple reports on the number of requests using ranges instead of revealing the exact number of data requests. In the first half of 2016, the federal government made between 2,750 and 2,999 data requests. However, during the second half of 2016 the number of requests jumped to between 5,750 and 5,999. Joe Uchill reports in the Hill. Private drone users will no longer need to register their drones with the Federal Aviation Administration (FAA). This is following a DC Circuit Court of Appeals decision to overturn the rules. The court held that the rules violated another statute that precluded the FAA from promulgating rules pertaining to model aircraft. Tim Wright covers this in Air & Space. The Fourth Circuit Court of Appeals has ruled that the American Civil Liberties Union and Wikimedia Foundation can indeed pursue a lawsuit the two parties brought against the National Security Agency. They argue that the NSA violated Wikimedia's First and Fourth Amendment rights when the agency tapped into Wikimedia's backbone network because Wikimedia has such a large footprint, tapping into just a part of it can have constitutional implications. Adi Robertson has the story in The Verge. Finally, big box retailer Target has settled with 47 states in connection with a widespread data breach in 2015 in which hackers obtained the credit card information of millions of customers. The settlement amount was $18.5 million and is being distributed based on each state's size.Wyoming, Wisconsin and Alabama don't appear to be part of the settlement. The terms of the settlement also require Target to separate cardholder data from the rest of its computer network, as well as undergo an independent assessment of its data security practices. Rachel Abrams has the story in The New York Times.
Startup Boston Podcast: Entrepreneurs | Investors | Influencers | Founders
Brian Oneill has been a product designer for more than twenty years and in the last ten years has been an independent consultant and started his company Designing For Analytics last year. Brian has helped designed products for companies ranging from startups to enterprises including NetApp, TripAdvisor, Infinio, Fidelity, and DataXu. In this episode, Brian talks about: The differences between UI and UX and what the role of the product designer is How to measure the user experience and go about discovering UX issues Common mistakes he sees people make How being a musician influences the way he approaches product design Links from today’s episode: Designing For Analytics How to Self-Assess the UI/UX Design of Products Using Analytics Contact Brian Brian on Twitter Harvest Waze Kyruus Dispatch Jonathan Stark Brennan Dunn Jared M. Spool Sketch and Invision Sketching User Experiences Beautiful Evidence If you liked this episode: Follow the podcast on Twitter Subscribe on iTunes or your podcast app and write a review Get in touch with feedback, ideas, or to say hi: nic {AT} startupbostonpodcast [DOT] com Music by: Mr Ho’s Orchestrotica
In this episode we interview Mike Baker the global CEO of DataXu. Tim, John and Mike discuss Ad-Tech IPOs and also look at some recent news of the week including the recent layoffs at RocketFuel, the possible sale of Rubicon and what Trump means for the Ad-Tech industry.
'Attribution' is the marketing term of art for allocating full or partial credit to individual advertisements that eventually lead to a purchase, sign up, download, or other desired consumer interaction. We'll share how we use DynamoDB at the core of our attribution system to store terabytes of advertising history data. The system is cost effective and dynamically scales from 0 to 300K requests per second on demand with predictable performance and low operational overhead.
Organizations need to perform increasingly complex analysis on data — streaming analytics, ad-hoc querying, and predictive analytics — in order to get better customer insights and actionable business intelligence. Apache Spark has recently emerged as the framework of choice to address many of these challenges. In this session, we show you how to use Apache Spark on AWS to implement and scale common big data use cases such as real-time data processing, interactive data science, predictive analytics, and more. We talk about common architectures, best practices to quickly create Spark clusters using Amazon EMR, and ways to integrate Spark with other big data services in AWS. This session will feature DataXu, a provider of programmatic marketing and analytics software. DataXu will share how they architected their petabyte-scale ETL processing pipeline and data science workflows using Spark.
Startup Boston Podcast: Entrepreneurs | Investors | Influencers | Founders
In today’s episode, I interview Bettina Hein, founder & CEO of Pixability, a software platform that helps brands and their agencies place video advertising on platforms such as YouTube, Facebook, Twitter, and Instagram. Bettina’s first company, SVOX, which worked on text to speech, was sold to Nuance and that technology can be found on mobile phones and cars today. Bettina was born in Berlin, attended college in Switzerland, and moved to Cambridge to become a Sloan Fellow at MIT. It was then that Bettina started Pixability at the Cambridge Innovation Center after identifying the major shift underway in the video industry. In this episode, Bettina shares amongst other things: Pixability’s shift from a B2C company to B2B The sea change happening in the consumption of media Why online advertising is still undervalued The three big mistakes that most advertisers make How Bettina sees video advertising changing over the next five to ten years The three things you need to be a successful entrepreneur How she manages a company with multiple offices around the world Links from this episode: Clayton Christensen Vimeo metacafé Dailymotion Snapchat Amazon Instant Video SNOW WeChat Pinterest WhatsApp Tinder Twitch DataXu nToggle Adelphic nanigans Hulu Netflix Slack Google Hangouts Trattoria Il Panino Mama Maria InsightSquared Buildium Localytics Happie Thinking Fast and Slow The Power of Habit Crime and Punishment The Green Brothers Casey Neistat CaseyNeistat.video Kid President SoulPancake Pixability on Twitter Pixability on Facebook Pixability on Youtube She-E-Os If you liked this episode: Follow the podcast on Twitter Subscribe on iTunes or your podcast app and write a review Get in touch with feedback, ideas, or to say hi: nic {AT} startupbostonpodcast [DOT] com
Digitais do Marketing » Podcast | Marketing Digital | SEO | Mídias Sociais | Mobile | Email
Estamos estreando nossos conteúdos de podcast! Teremos a cada duas semanas, entrevistas e mesas redondas com especialistas nas mais diversas áreas do marketing digital. Para estreia trouxemos Felipe Leon pra falar de Facebook ads Felipe Leon e Yuri Moreno abordaram durante o bate papo vários assuntos sobre o Facebook Ads para pequenos e grandes anunciantes, passando por controle de budget, segmentaçõoes, utilização de DSPs, Facebook Atlas e fechando com a dica de ouro do Look-a-like. Listen and enjoy! Escute o Podcast (versão audio) Assista no Youtube (versão vídeo) Links Citados Adroll - http://www.adroll.com/ Melt - http://www.meltdsp.com.br/ Triggit - http://triggit.com/ Ezilike - http://www.ezlike.com.br/ Dataxu - https://www.dataxu.com/ E o serviço que o Yuri não sabia se era shanon ou schenon é o Kuhcoon Ads ….rs http://www.kuhcoon.com/ The post appeared first on .
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