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Episode #1195 Does it feel like your wife is constantly correcting you? Maybe it's how you load the dishwasher, handle the laundry, take care of the house, or follow through on something you said you'd do. It can start to feel like she's controlling, nagging, or treating you more like an employee than her husband. In this episode of The TPM Show, Doug Holt and Erin Holt explore what may actually be happening underneath this dynamic. Erin explains how couples often enter marriage with completely different blueprints for how a household should operate. Those expectations usually come from what they saw growing up, but they're rarely discussed. Over time, unclear responsibilities, unfinished tasks, and unmet expectations can create resentment on both sides. Doug takes the conversation a step further by asking an important question: Was your wife always this controlling or critical? If the answer is no, then something changed. Doug and Erin discuss how withdrawing, avoiding difficult conversations, failing to follow through, and leaving one partner to manage the household can slowly change the relationship. When your wife feels like she has to continually remind you, manage you, or close the loop on unfinished responsibilities, trust and sexual polarity can suffer. The solution isn't controlling your wife or simply trying harder to keep her happy. It starts with self-leadership, clear agreements, honest communication, and consistently doing what you say you're going to do. Timestamp Chapters 00:00 Why does your wife constantly correct you? 01:35 The marriage blueprint you bring from childhood 03:14 Covert contracts and household expectations 04:20 How nice guy syndrome changes the relationship 06:05 When your wife becomes the household manager 06:28 Resentment, nagging, and declining attraction 07:00 Was your wife always this controlling? 08:19 Creating clear roles and responsibilities at home 08:52 Withdrawing, shutting down, and safety in marriage 09:31 Why your wife may struggle to relax around you 10:28 Stop sweating the small stuff 11:54 Free Book 12:47 How to break the cycle of criticism and resentment 13:46 Running your household with better systems 14:23 Rebuilding self-leadership and consistency 16:39 Why marriage agreements need to evolve 17:22 How humor can diffuse unnecessary conflict 19:04 Changing your behavior to change the relationship dynamic 21:09 Becoming a partner your wife can rely on 22:46 What your children learn from your marriage 24:21 Why changing how you show up matters If your marriage has lost some of the love, admiration, or respect it once had, Doug offers his book, A Man's Guide on How to Save Your Marriage Without Talking About It, as a practical action plan: https://thepowerfulman.com/freebook Prefer to watch instead of listen? Watch the full episode on YouTube: https://youtu.be/RTu8Yj_OryA The Powerful Man helps businessmen become stronger husbands, fathers, and leaders through practical coaching and relationship tools for stronger marriages, families, and lives.

All Home Care Matters and our host, Lance A. Slatton, were honored to welcome Marianne Sciucco, author, retired registered nurse, and co-founder of AlzAuthors, as a guest to the show. About Marianne Sciucco: A lifelong lover of words and books, Marianne Sciucco writes heartwarming novels, short stories, and essays that explore the human experiences surrounding caregiving, Alzheimer's disease, dementia, family, and connection. A retired registered nurse, Marianne brings both professional healthcare experience and a deep understanding of the emotional realities families face when navigating dementia and caregiving. Marianne is also a founder of AlzAuthors, the global community of authors writing about Alzheimer's disease and dementia from personal experience to light the way for others. Through AlzAuthors, she has helped amplify the voices of authors, caregivers, professionals, and individuals whose stories provide education, understanding, hope, and support to families around the world. In this conversation, Lance and Marianne discuss her newest book and the inspiration behind its creation, including the powerful individual stories and six-word memoirs that capture moments of love, loss, resilience, caregiving, and the realities of living alongside Alzheimer's and dementia. They explore how the memoirs were gathered, the meaning behind the book's artwork and design, and why even a few carefully chosen words can communicate experiences that are often difficult to describe. Marianne also shares several of the six-word memoirs featured in the book and discusses why creating opportunities for caregivers to tell their stories matters. These personal experiences can help caregivers feel seen, preserve meaningful memories, create connection, and remind others traveling similar journeys that they are part of a much larger community. The conversation also highlights the importance of storytelling in dementia care and caregiving—not only as a way to document difficult experiences, but as a way to recognize the love, humanity, humor, strength, and unforgettable moments that remain throughout the caregiving journey. FREE BOOK: https://dl.bookfunnel.com/r095u76rvq

The Governor's Office of Economic Development gave away millions of dollars without tracking how it was being used. Executive producer Emily Means, producer Ivana Martinez, and City Cast Salt Lake contributor Chandler Rosenberg give their takeaways. Plus, it's Fat Bird Week at the Great Salt Lake, and picks of the week. Resources and references: Can a Little Bird Save Great Salt Lake? [City Cast Salt Lake

Send us Fan MailGod Of Miracles In this introductory study on miracles, we will lay the foundation of the “What & Why” of miracles. We will cover the benefit of miracles, the reason for them, the issues with them, and when miracles fail to produce their desired outcomes. To say the least, miracles are problematic- despite all the blessings in receiving them. It is not a cut and dry issue, as nothing concerning the human response is consistent. That being said, I have often said the reason why we don't see many miracles these day are twofold: One- no real faith, and Two- people refuse to allow themselves to be placed into a position by God to need one. I could add another layer. Galatians 6:7 “Don't be deceived. God is not mocked, for whatever a man sows, that he will also reap.” So through rebellion, lack of faith, and unwillingness to yield to the control of God, miracles do not happen as often as they should. Fear not, miracles still happen and you can still experience them today. First we must educate ourselves to better prepare for them, and the pitfalls of receiving them. Ask yourself, are you prepared to receive a miracle today?#miracle #godofmiracles #miraclesWatch The Videohttps://youtu.be/2ueXX-VJEW4Websitehttps://brotherlance.com/god-of-miracles/New IntroSupport the showBecome A SupporterJOIN US!> Main Website: https://brotherlance.com/> Free Book: http://weshallbelikehim.com/> Free Music: https://brotherlance.com/brother-lance-music/> Social - Gab: https://gab.com/BrotherLance

It is time for another Ancestral Findings free book giveaway. This month, I am giving away a copy of Mason: A Man with No Beginning by Timothy Mulgrew. This true family story combines genealogy, World War II history, immigration, family secrets, old records, DNA research, and a decades-long search to understand a man's beginnings. The giveaway is open now and ends at midnight on September 30, 2026... https://ancestralfindings.com/mason-a-man-with-no-beginning-giveaway/ Ancestral Findings Podcast: https://ancestralfindings.com/podcast This Week's Free Genealogy Lookups: https://ancestralfindings.com/lookups Genealogy Giveaway: https://ancestralfindings.com/giveaway

FREE BOOK! “Law of Self Defense: Principles” Be HARD to CONVICT! https://lawofselfdefense.com/The single juror in the mistrial of Lindsay Clancy who held out for a guilty verdict—one of only three men on the jury, and the only black person—has now been viciously doxxed by almost entirely white news media in Massachusetts.That media claims various bad things about the juror, including that he was being evicted from his apartment, that he had once been charged with a domestic battery, Join me LIVE at Noon ET!All @TheBrancaShow mugs & MORE! https://tinyurl.com/k778wj2kJOIN OUR COMMUNITY! Exclusive Members-only content & perks! Only ~17 cents/day! $5/month! YouTube: https://tinyurl.com/hn32rfz9 Locals: https://tinyurl.com/yck4w9kfFOUNDING FATHERS SPEED DIAL: Founding Fathers SPEED DIAL: https://tinyurl.com/3f7pc8nzEpisode #1447.

FREE BOOK! “Law of Self Defense: Principles” Be HARD to CONVICT! https://lawofselfdefense.com/World Trade Center simulator video (Kostack Studio): https://youtu.be/WpHXj62Ylw0?si=sJRU1M7Cgysbf8EdAnother day after the Lindsay Clancy murder mistrial for Clancy having strangled to death her three small children—5-year-old, 3 year-old , and 8-month-old –and another juror interview and reveal.It turns out the single holdout for a guilty on the jury was also the single juror who was a black male—indeed, the sole juror who was black, period. We also have the court filing by Clancy defense counsel Kevin Reddington demanding that his client be granted double jeopardy protection from a second trial, despite this first trial having resulted in a mistrial. Join me LIVE at Noon ET as I break it all down!All @TheBrancaShow mugs & MORE! https://tinyurl.com/k778wj2kJOIN OUR COMMUNITY! Exclusive Members-only content & perks! Only ~17 cents/day! $5/month! YouTube: https://tinyurl.com/hn32rfz9 Locals: https://tinyurl.com/yck4w9kfFOUNDING FATHERS SPEED DIAL: Founding Fathers SPEED DIAL: https://tinyurl.com/3f7pc8nzEpisode #1446.

Send us Fan MailWe can clearly see how the disciples were separated and called from the masses. Chosen by Jesus and put in the boat of faith. Sent to sail on, but separated, from the waters representing people, nations, and multitudes. Jesus was on the mountaintop wilderness alone, unlike the rest of creation, unique and special. Coming down from heaven to walk above all creation, perfect and without sin. Calling to His disciples to have no fear of Him, but have faith and trust Him. Peter as an expression of the chosen of God, represents the final step in the journey, leaving the boat of faith, and to Jesus, representing our final journey at His return to be caught in the clouds to be with Him forever. It was also revealed that the struggle will be real. The water raged and the winds blew, representing war, strife, and tribulation. That some will fall back into humanity and their walk will suffer through a lack of trust and faith, because of their fear- looking to the struggles of life, instead of their Savior King. These prophetic miracles reveal so much about the plan of salvation, our walk with God, and the outcome. Let not the beating of the waves upon the boat of your faith cause you to fail. No. Have no fear, trust God and Jesus, and stay the course. The outcome is sure and has been revealed. Jesus is in the boat with us and we will be with Jesus forever, above the waters. #prophecy #walkingonwater Website + PDFhttps://brotherlance.com/prophetic-mysteries-of-the-miracles-of-jesus/2/Watch The Videohttps://youtu.be/LbSsRNJrA7gNew IntroSupport the showBecome A SupporterJOIN US!> Main Website: https://brotherlance.com/> Free Book: http://weshallbelikehim.com/> Free Music: https://brotherlance.com/brother-lance-music/> Social - Gab: https://gab.com/BrotherLance

Free Book: https://shop.nickkoumalatsos.com/pages/free-book-the-agogeJosh drops one of the best lines we've said on this podcast — "Boys are interested, men are committed" — and we break down exactly where it came from and why it hits so hard.Why so many guys sit on the fence. Why fence-sitting is one of the most frustrating things to watch in a friend. How to actually build the traction to go all-in on something instead of just talking about it.Josh also just released a free eBook based on this exact concept — grab it below.Free Book: https://shop.nickkoumalatsos.com/pages/free-book-the-agogeAgoge Live 2026: https://shop.nickkoumalatsos.com/products/the-agoge-live-2026?srsltid=AfmBOoqGSThsdrJgWX2GzuysRfE1bDp8JLQMBhGTaaJ-y_aISld2ByrT

Allisons website This Prepared LifeMessage me for a free copy!!! Become a supporter of this podcast: https://www.spreaker.com/podcast/prepper-broadcasting-network--3295097/support.Head to https://bepreparedsolutions.co/partner/pbn, or use code PBN20 when you sign up to get 20% off their incredible preparedness tools, custom plans, and LOCAL INTELLIGENCE. STOP THE ADS! Become a PBN Supporter for just $5 a month and get exclusive podcasts just for supporters. BECOME A SUPPORTER The Prepper's Medical Handbook Build Your Medical Cache – Welcome PBN FamilyJoin the Prepper Broadcasting Network for expert insights on #Survival, #Prepping, #SelfReliance, #OffGridLiving, #Homesteading, #SelfSufficiency, #Permaculture, #OffGrid solutions, and #SHTF preparedness. With diverse hosts and shows, get practical tips to thrive independently – subscribe now!Newsletter – Welcome PBN FamilyGet Your Free Copy of 50 MUST READ BOOKS TO SURVIVE DOOMSDAY

SEASON: 7 EPISODE: 7Episode Overview:Welcome back to Becoming Preferred, the podcast dedicated to helping you level up your game and become the best version of you.Every business professional or owner reaches a critical crossroad: Do you keep chasing every revenue dollar by trying to be everything to everyone? Or do you have the courage to go narrow, dominate a specific niche, and build a truly scalable revenue engine?Our guest today spent fifteen years running a broad, generalist agency before he finally made the hard call most founders avoid. He went narrow. Today, he is the Founder and CEO of The B2B eCommerce Agency, author of the definitive guide Closing the Digital Revenue Gap, and an elite event producer who has commanded high-stakes stages since age sixteen.He's here to share the blueprints on how to turn deep expertise into a powerful book, stop giving away your strategy for free, and discover the highly profitable niche that is likely already hiding inside your current client roster. Join me for my conversation with Ethan Giffin.Guest Bio: Ethan Giffin founded his agency in 2007 with a broad mandate and a lot of ambition. Two decades later, he has done what most founders only talk about: picked a specific lane, built deep expertise in it, and turned that expertise into a consulting practice, a summit, and a book.As Founder and CEO of The B2B eCommerce Agency, he works with mid-market manufacturers and distributors, and his book Closing the Digital Revenue Gap distills everything he learned the hard way. Ethan has spent two decades making the hard calls most founders avoid: going narrow when the easier path was to stay broad and rebuilding when things stopped working. He also runs a second business most people never see coming. As DJ Opie, he has produced high-end nonprofit galas since the age of 16, with a full production operation that has run alongside his agency career for over thirty years.Resource Links:Website: https://ethangiffin.com/Business Website: https://b2becommerceagency.com/Free Book: https://b2becommerceagency.com/free-consultation/Insight Gold Timestamps:02:46 When the internet came in the in the mid-90s I got very involved in that and so it's just been this like constant entrepreneurship04:16 Let's talk about your book, Closing the Digital Revenue Gap: 10 Revenue Blind Spots That are Costing You More Than You Think07:22 AI touches every aspect of what we're doing08:30 I think actually that's the competitive advantage in the future is H to H, human to human10:08 I wanted to play a bigger role and have a larger voice in the industry13:01 Especially in a world of AI, people are looking for greater degrees of trust16:14 I think that you should be evaluating your customers on an annual basis and figuring out are there ones that aren't a fit?19:26 I was tired of dealing with a**holes21:09 We're not a quantity business, we're a quality organization24:57 I think prescription before diagnosis is malpractice28:15 For entrepreneurs listening who want to write a book to build authority, how do you ensure the book doesn't just sit on a shelf?31:12 It's glaringly across the board that your customers want to buy from you digitally33:32 How are you applying AI now to help close that digital revenue gap?37:06 It's really helping to read the room and understand where people wanna go38:59 We have to understand that these digital systems are not meant to take commission away from your sales team39:51 The book's called Closing the Digital Revenue Gap39:59 The website is EthanGiffin.comConnect Socially:LinkedIn: https://www.linkedin.com/in/EthanGiffin/LinkedIn Business: https://www.linkedin.com/company/b2becommerceagency/B2B eCommerce Podcast: https://www.ecommercemaste.rs/Email: ethan@groovecommerce.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

FF: Bonds, Bubbles, Birthrates, & Gold Why are you investing in the assets you have? Are you trying to time the market, avoid volatility, or protect your purchasing power? What is Elon planning to accomplish in Louisiana in the next few years? What is the Corruption Perception Index? What is going on with birthrates? How is investment in AI affecting us? Why did the US make a bond loan to Japan? Are volatility and risk the same thing? Today we cover a range of items that include bonds, birthrates, metals, the Fed, Elon, and more! You can make money when the markets go up. You can make money when the markets go down. The only difficult time is when everything is stable. The Fed says they want to deliver price stability. How can you plan and prepare to invest and thrive? Join in the show where we take on all of the above questions! Free Book: https://www.clearskytrainer.com/offers/BhnRomSF/checkout Abolish Property Taxes in Ohio: www.AxOHTax.com  Get more information about abolishing all property taxes in Ohio. https://citizensforpropertytaxreform.org/ Our Links: www.RealPowerFamily.com Info@RealPowerFamily.com 833-Be-Do-Have (833-233-6428

Dolly Parton's treasured legacy lives on in Greenville County. In this tribute episode, we explore how her Imagination Library has mailed 95,000 free books to local children, share how any family with a child under five can enroll for free, and celebrate that the program will continue for generations.Episode Resources:Families can enroll by clicking here: Greenville County's Dolly Parton's Imagination Library ApplicationGreenville First Steps helps sustain this program through personal donations. Anyone who is interested, can donate here: Donate - Greenville First StepsFind Your Local Imagination Library ProgramImagination Library Curated Book List and CurriculumSimple Civics:Simple Civics: Greenville County is a project of Greater Good GreenvilleGet in touchSupport Simple Civics with a tax-deductible contributionSign up for the Simple Civics newsletterView our entire catalogueSimple Civics: Greenville County is produced by Podcast Studio X.

Credit, Currency, and Collapse The U.S. has trillions of dollars of bonds that are coming due in the next year. We talk about what the Treasury tried to do about this that didn't work. We also talk about how they are out of ways to fix this situation. What is coming next? The government has proven that they can not grow their way out of their debt. We have a credit expansion problem that is a bubble set to pop. How did we get here? We talk about some of the problems that led to our current situation. We also talk about a British visitor to the U.S. that was confused about free drink refills because she thought we were capitalists. What she didn't realize is how that proves we are capitalist. We talk about some of the differences between the U.S. and the European Union and how that has changed. We see hard times coming in the U.S. as well as other countries. How can you set yourself up to thrive even in difficult times? We talk about what you can do to protect yourself and your family, so even when times are hard, your world will still be a better place! For your FREE BOOK: https://www.clearskytrainer.com/offers/BhnRomSF/checkout?coupon_code=RADIO Our Links: www.RealPowerFamily.com Info@RealPowerFamily.com 833-Be-Do-Have (833-233-6428

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Send us Fan MailWe can clearly see the connection from the start and finish of Jesus' ministry and His work. Like a thread connecting the moments- The Spirit, Water, and The Blood declare the truth as witness upon the earth. From the beginning and to the end of His ministry, we can see this miracle of water into wine is far deeper than first glance. It bears great power and has more mystery in it than a simple trick with drinks. We find the microcosm of the path of salvation. #prophecy #watertowine #hiddentruth So, What's The Prophetic Chain of Event? - Purified with water in the vessels of purification used for ritual washing, turned into wine in the power of the Spirit in Christ Jesus. - Representing the three witnesses that agree: the spirit, water, and the blood. - The wine now representing the blood of Jesus, given to the wedding party to fulfill the tradition of the wedding feast without failure or incursion. - Spiritually speaking, sanctifying the entire wedding party to the culmination of the wedding vows. Representing the Marriage Supper of the Lamb.Website + PDFhttps://brotherlance.com/prophetic-mysteries-of-the-miracles-of-jesus/Watch The videohttps://youtu.be/gcwxIA84-_UNew IntroSupport the showBecome A SupporterJOIN US!> Main Website: https://brotherlance.com/> Free Book: http://weshallbelikehim.com/> Free Music: https://brotherlance.com/brother-lance-music/> Social - Gab: https://gab.com/BrotherLance

If you're saying you want more sales but rarely directly ask people to buy, your sales problem might be simpler than you think. In this episode of The Real Truth About Business podcast, I'm breaking down the difference between soft selling and direct selling, when to use each, and why service-based entrepreneurs need both for consistent revenue growth. After 9 years of experience, I see business owners creating content, mentioning offers, sharing client wins, and assuming their audience will figure out the next step. But people are busy and overloaded with information. Sometimes your best business strategy is simply making the sale easier. We're talking about direct invitations, follow-ups, clear calls to action, and knowing exactly where someone should go next in your pipeline. If your sales process feels slow or you're sitting at a revenue plateau, this episode will help you evaluate whether you actually have a sales problem or whether you simply aren't selling enough.What You'll Learn:The difference between soft selling and direct selling and when to use eachWhy mentioning your offer is not the same as actually asking for the saleHow direct follow-up can move qualified leads through your sales processWhy every prospect needs a clear next step in your pipelineHow to make direct selling feel simpler by focusing on helping buyers make decisionsWhat sales actions to track before deciding your offer, funnel, or messaging needs to changeEpisode Highlights:[00:00] Introduction: Why wanting more sales requires actually selling[02:00] Soft selling and keeping your offers top of mind[04:30] When it's time to stop hinting and directly ask for the sale[08:00] Why interested prospects are already giving you permission to sell[11:30] Creating clear next steps throughout your pipeline[15:00] Using your lead tracker to make consistent sales actions easier[18:00] Wrap-up: Stop making the buying decision for your prospectsKey Takeaways:Soft Selling Keeps Your Offer Top of MindSoft selling absolutely has a place in your business strategy. I do it on this podcast all the time. I mention the Focused Visionary Accelerator. I share client stories and results. I tell you about the Sunday Morning Brew. That is soft selling.It creates awareness and keeps your offers visible. But soft selling requires your audience to connect the dots. They have to notice the offer, remember it, find the link, and decide what to do next. In an environment where people are consuming massive amounts of content, that can create unnecessary friction.Sometimes You Need to Directly Ask for the SaleDirect selling is different. It sounds like: “You told me you were interested. Here's the link.” Or, “I have two spots available. Are you ready to talk again?”That can feel uncomfortable, especially if you associate direct selling with unsolicited pitches. But there's a huge difference between randomly pitching someone and following up with a qualified lead who has already expressed interest.Your job is not to decide whether someone can afford it, whether they're too busy, or whether they're ready. Your job is to clearly present the next step and let them make the decision.Your Pipeline Should Tell You What Happens NextInside the Focused Visionary Framework, this is where Pipeline and Sales work together. Every person in your pipeline should have a logical next step.Maybe they downloaded a lead magnet and the next step is a workshop. Maybe you had a coffee chat and there's another resource that makes sense. Maybe they already expressed interest in your offer and the next step is a direct invitation to buy.When that path is clear, selling becomes much simpler. You're not trying to convince someone. You're helping them understand what comes next.Stop Burying the SaleIf you have an offer, promotion, deadline, or open client spot, say it.Don't bury the actual offer at the bottom of a 500-word email and assume everyone will find it. Don't mention something once on social media and assume your entire audience saw it. Don't make someone hunt through your website to figure out how to work with you.People are busy. Make buying easier.Sometimes the best direct sales message is incredibly simple: Here's what I have. Here's why I think it could help you. Here's what to do if you're interested.Don't Call It a Sales Problem Until You Look at Your Sales ActionsBefore you change your pricing strategy, rebuild your offer, rewrite your sales page, or create another funnel, look at the actual data.How many people did you personally invite to buy this week? How many follow-ups did you send? How many new conversations did you start? How many direct calls to action did you make?You can change your offer, content, funnel, and messaging all day long. But eventually, somebody still has to sell it.Revenue growth requires sales actions.Make It Easier for People to Say YesDirect selling doesn't have to mean pressure. Think about it as removing friction from your sales process.Your prospects are busy. They may not see every email, social post, podcast episode, or call to action. A clear follow-up can actually make their decision easier.So use soft selling to create awareness and build trust. Then, when the moment calls for it, make the direct ask.Sometimes you really do just have to ask for the sale.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook

Franchise consultant Giuseppe Grammatico breaks down the 5 critical questions every candidate must answer BEFORE evaluating franchise brands. Most people start their franchise search by asking, "Which franchise should I buy?" — but that's the wrong first question. In this full episode, Giuseppe walks through the complete readiness framework he uses with every candidate:

Send us Fan MailSo, as we can clearly see, we have two options. To stay with the same employer we are all born with- Sin, Satan, and the World. Or, we can switch our employers to that One which pays with eternal life for those who will get to the work we are called for. If we try to sit out during the work hours, we will be punished by the Owner of all things. Jesus requires all saved by His precious blood to rise up and get to work, and do not stop until death or His return.  #Payday #WorkingforJesus #wages_of_sin  Watch The Videohttps://youtu.be/AI-GLpXF5-sWebsite With PDFhttps://brotherlance.com/payday-is-coming-soon/New IntroSupport the showBecome A SupporterJOIN US!> Main Website: https://brotherlance.com/> Free Book: http://weshallbelikehim.com/> Free Music: https://brotherlance.com/brother-lance-music/> Social - Gab: https://gab.com/BrotherLance

If your business feels heavier than it should, this episode is for you. So many service-based entrepreneurs hit a revenue plateau not because they lack strategy, but because they've built a business around someone else's rules instead of their own strengths. In this episode of The Real Truth About Business podcast, I'm talking about why so many business owners outgrow the niche, title, or business model they originally chose and why forcing yourself to stay there can lead straight to burnout. I'll share my own journey of stepping back into my financial expertise, why I'm expanding my offers to include profit strategy, and how embracing all of my skills has created more business growth, more aligned clients, and more excitement than I've felt in a long time. If you've been wondering whether your business strategy still fits who you are today, this conversation will challenge you to stop waiting for permission and start building a business that's actually aligned with where you're going.What You'll Learn:Why forcing yourself into a narrow niche can stall business growth and create burnoutHow to identify gaps in your client experience that you're uniquely qualified to fillWhy your past experience and multiple skill sets are valuable assets in your service-based businessHow aligning your offers with your strengths can increase revenue growth and client resultsWhy making strategic, profit-driven decisions creates a more sustainable businessHow to stop following made-up online business rules and build a strategy that works for youEpisode Highlights:[00:00] Introduction: Does your business still feel like you?[04:40] Why hiding your experience may be costing you opportunities[09:20] The problem with online business "rules" and forced specialization[14:00] Filling the gaps your clients actually need instead of sending them elsewhere[21:20] What changed when I stopped forcing myself into a box[23:50] New profit-focused offers and why paying yourself comes first[26:00] Final encouragement to build your business your wayKey Takeaways:Your Business Should Evolve With YouAfter nearly 10 years in business, I've realized something that I think more service-based entrepreneurs need to hear: the business you built five years ago may not be the business you're meant to run today. We evolve. Our experience grows. Our interests shift. Yet so many business owners keep trying to fit inside an identity they outgrew because someone once told them to niche down or stay in their lane.That's exactly what creates so much unnecessary frustration. When your business strategy no longer reflects your strengths, growth starts to feel like an uphill battle. Instead of creating offers that genuinely excite you, you're trying to maintain a version of your business that no longer fits.Stop Ignoring Skills That Create Better ResultsOne of the biggest realizations I've had this year is that I've been hiding one of my greatest strengths. My accounting background and financial expertise have always influenced the way I help clients build profitable businesses, but I wasn't talking about it because I didn't think it "fit" my brand.The truth is, my clients don't want another disconnected expert. They want someone who understands the entire picture. That's why I've expanded into profit strategy. It allows me to connect business strategy with the financial decisions that actually drive sustainable revenue growth. When you already have the skills to solve a bigger problem for your clients, don't assume you have to send them somewhere else simply because someone else owns that title.Build Around Alignment, Not PermissionThe biggest lesson from this episode is simple: there are best practices in business, but there are very few rules. If you're constantly waiting for permission to evolve, you'll stay stuck serving yesterday's version of yourself.Instead, look at where your clients have gaps. Ask yourself what knowledge, experience, and skills you've been minimizing because they don't fit neatly into your current offer. Building a profitable service-based business isn't about becoming everything to everyone. It's about owning the value you already bring and creating offers that align with who you are today. That's where sustainable business growth happens.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterConnect with MichelleWebsiteThreads Instagram LinkedIn Facebook About the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.

Malcolm Reid Sr.: Ingredients for Success for the Modern Generalist and Kicking the Hopium Habit In this episode of the Stay On Course Podcast, Julie sits down with Malcolm Reid Sr., founder of Pro Global Business Advisors, to talk leadership, purpose, and the mindset shifts that separate predictable business growth from hope based guessing. Guest Background Malcolm Reid Sr. founded Pro Global Business Advisors, helping over a thousand coaches serve small business owners with integrity Known for a strong stance against hype driven coaching and for equipping ethical coaches with real systems and support Creator of Profit Advisor, a platform that brings marketing, sales, and fulfillment technology into one methodology Spent decades in music and corporate America before building twenty five years of entrepreneurial experience What They Discussed Why the specialist model is losing ground to the modern generalist in a world shaped by AI The full meaning behind the phrase a jack of all trades is a master of none Why so many entrepreneurs run their business on hope instead of tracked, predictable systems The triplets that keep business owners stuck: gonna do, did not do, and want to do The importance of success metrics and consistent prospecting, even after landing clients How Profit Advisor gives coaches a business in a box, without long contracts or restrictive territories The path to becoming a certified Profit Advisor and building real credibility Malcolm's journey from corporate America to becoming unemployable in the traditional workforce His early career in music, including work alongside KRS-One and Grandmaster Kaz The value of self leadership and consistency for long term legacy building Memorable Quotes Change you must or irrelevant you will become A jack of all trades is a master of none, but it is a whole lot better than just a master of one People are addicted to hope There are parking spaces on that road, that journey to success. Park, but back up and get back on the journey Get one percent better per week, and by the end of the year you will be sixty seven percent better than where you started Key Takeaways Systems beat hope. Predictability comes from tracked metrics, not wishful thinking Becoming a generalist, someone who can do more and deliver faster, is increasingly valuable Growth requires discipline. Small, consistent improvement compounds over time Every failure becomes part of the foundation for helping the next person Purpose and self leadership carry entrepreneurs through moments that feel insurmountable This episode is a must listen for coaches and small business owners ready to build a business rooted in purpose, clarity, and predictable success. Connect with Malcolm Reid Sr. Website: ProGlobalBA.com Free Book: 100kleak.com Company: Pro Global Business Advisors Connect with Julie Riga Website: julieriga.com/lead Social Media: LinkedIn | Facebook | Instagra. Coaching: Learn more about leadership coaching and transformation Stacklist: https://stacklist.app/julieriga Subscribe to Stay On Course wherever you listen to podcasts, and share this episode with the leaders in your life who need to hear about purpose, growth, and legacy. #stayoncourse #leadership #purpose #growth #entrepreneur Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us Fan MailIn Part 1: We covered the many ways God used Angels to deliver and bring forth the life and ministry of Jesus. We found that God used Gabriel a lot to accomplish this goal. It appears that Gabriel was specifically tasked with this honor and responsibility. We also talked about how God, in His love for Jesus and mankind, used Angels to make sure the ministry goal was accomplished, and related that to our own walk with God. This shows that God wants us to be successful and gives the same care He showed Jesus to those called by His name.At the very end of the study, I hinted at an amazing event concerning Jesus, His angels, and humanity. We will cover that also in this study. As we continue on, we start where we left off in the last study- the resurrection of Jesus, and what I believe was Gabriel rolling the stone away. And Do Remember That The Word “Angel” Is A Title, Not A Description. It can mean messenger, heavenly messenger, ambassador, pastor, prophet, etc. #angels #AngelicWebsitehttps://brotherlance.com/jesus-and-his-angels/Watch The Videohttps://youtu.be/h60J3uqKKjsNew IntroSupport the showBecome A SupporterJOIN US!> Main Website: https://brotherlance.com/> Free Book: http://weshallbelikehim.com/> Free Music: https://brotherlance.com/brother-lance-music/> Social - Gab: https://gab.com/BrotherLance

If you feel like you should be hiring, delegating, or building a team but your numbers aren't reflecting that growth, this episode is going to challenge that decision. In this episode of The Real Truth About Business podcast, I'm breaking down why outsourcing too soon is one of the fastest ways to hurt your profitability and stall your business strategy. This is for service-based entrepreneurs who are stuck in a revenue plateau, feeling overwhelmed, and thinking the solution is to hire more help. After 9 years of experience, I can tell you that's not always the answer. Inside this episode, I walk you through when outsourcing actually makes sense, how to identify real bottlenecks in your pipeline and sales process, and how to protect your profit while still scaling your business.What You'll Learn:Why outsourcing too soon can decrease your profit instead of increasing itHow to identify whether you need strategy or support in your businessThe difference between hiring for capacity vs hiring for statusHow to determine if something is actually worth delegatingWhy understanding your sales process and pipeline matters before hiringHow to make outsourcing decisions that support real revenue growthEpisode Highlights:[00:00] Introduction: The “hire more” message in the online space[03:00] Why outsourcing has become a status symbol[06:00] Profit vs workload: what actually matters[10:00] Real example: paying a team but not paying yourself[14:00] Why doing everything yourself can reveal what actually matters[18:00] The danger of outsourcing without understanding strategy[21:00] Identifying real bottlenecks in your business[24:00] When outsourcing actually makes sense[26:00] Final thoughts on hiring strategicallyKey Takeaways:Hiring Does Not Automatically Mean GrowthHere's what I see constantly. Business owners assuming that hiring is the next step to scale.After 9 years of working with service-based entrepreneurs, I can tell you that's not always true.Hiring without strategy does not create growth. It creates expense.You can have a full team and still not be profitable. And that's the part no one talks about.A profitable solo business will always outperform an unprofitable business with multiple contractors.Profit Should Always Be the PriorityOutsourcing should increase your profitability, not just decrease your workload.That's the standard.If hiring someone is not:Creating more revenueIncreasing your capacity to sellImproving your conversion rateThen it's not supporting your business growth.Inside the Focused Visionary Framework, this directly impacts your Pricing and Pipeline pillars. Because every expense you add affects your bottom line.Most People Don't Know What They're Actually OutsourcingThis is one of the biggest issues.You hire someone because:You don't like doing itIt takes too longSomeone told you toBut you haven't asked:Do I even need this?When you don't understand the strategy behind what you're outsourcing, you also don't know:What success looks likeWhat ROI should beWhether it's actually workingAnd that's how money gets wasted.You Might Not Be as Busy as You ThinkThis one might sting a little.Most service-based entrepreneurs are not overwhelmed with essential work. They're overwhelmed with unnecessary work.That could look like:Creating content that doesn't convertBeing on platforms that don't bring clientsOvercomplicating your marketingWhen you strip your business back to what actually drives revenue growth, you often realize you don't need as much help as you thought.Hire to Solve a Bottleneck, Not a FeelingThis is the shift.You don't hire because you feel overwhelmed.You hire because you've identified a specific bottleneck:You're at capacity with clientsYou can't take on more sales callsA repeatable process is slowing you downWhen you know exactly what the problem is, you can hire the right support to fix it.That's how outsourcing strengthens your sales process instead of complicating it.Strategy Comes Before SupportThis is one of the most important takeaways.If your pipeline isn't working, hiring someone to bring in more leads won't fix it.If your conversion rate is low, more visibility won't fix it.You need to understand:Where your leads are coming fromHow they're moving through your sales processWhere they're getting stuckOnly then does outsourcing make sense.Otherwise, you're just adding more activity without improving results.You Need to Know If You Need Brains or HandsThis is the simplest way to look at it.Do you need:Strategy (brains)Execution (hands)Most people hire hands when they actually need brains.They hire someone to do the work before they understand what the work should be.And that disconnect is what leads to wasted time, money, and energy.Smart Outsourcing Supports Sustainable GrowthOutsourcing is not the problem.Timing is.When done correctly, outsourcing:Frees up your time for revenue-generating activitiesStrengthens your pipelineImproves your sales processIncreases your profitBut when done too soon, it does the opposite.That's why this decision matters so much.Because the goal is not just to grow your business.It's to grow it profitably.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook

Send us Fan MailI have partnered with The Sowers on this song. They did the music, and I provided the lyrics. Look below for more information on The Sowers!-All Rights Reserved, Used With Permission-℗ 2026 The SowersVocals: The Sowers Producer: The Sowers Composer Lyricist: Lance McClintock Songwriter: Lance McClintockWatch On YouTube: https://youtu.be/hwIkqY4o4Qs?si=vryzhh1-JZym5WWeLyrics[Verse 1]They rip the branches to the rootTo bury what they think will surely dieBut what is broken in the dirtWill reach across the skyThe iron sight is at the barkTo drain the vital spirit from the veinThe war was grafted onWhat will never bleed in vain[Chorus]Through my sacrifice, feel my loveIn the breaking, let it praise your nameBreathe in the smoke that rises aboveThrough this crimson day, we will wash the dirt awayThrough this crimson stain, we'll wash the dirt awayThrough this crimson stain, I bleed it all out againThe branches' incense burns, all the roots remainIn the smoke of undying loveFor your crimson day[Verse 2]The shears will cut the heavy limbTo strip away the vanity of greenWe're stripping down the outer shellAnd veils the strength unseenFor every scar upon the trunkBecomes a ring of armor in the coreThe deeper that the winter strikesThe roots will reach for more[Chorus]Through my sacrifice, feel my loveIn the breaking, let it praise your nameBreathe in the smoke that rises aboveThrough this crimson stain, we will wash the dirt awayThrough this crimson stain, we will wash the dirt awayThrough this crimson stain, I bleed it all out againThe branches' incense burns, all the roots remainIn the smoke of a dying loveFor your crimson day[Bridge]Through the hurt I seeLet it break for its sake, watch it bleedLet it grow to the dawnDeath is despairWe will wash the dirt away through this crimson stainI bleed it all out againThe branches' incense burns, though the roots remainIn the smoke of undying love for your crimson[Outro]You tore your flesh to pieces just to carry meSo I will bleed the dark awayThe example given me, a perfect love unboundA perfect love bleed trueYou gave your breath for mineNow Christ, I bleed for youNow Christ, I bleed for youYou can find more from The Sowers Here:YouTubehttps://www.youtube.com/@thesowers-bandApple Musicmusic.apple.com/ua/artist/the-sowers/1765799666Amazone Musicmusic.amazon.com/artists/B01BLWPB4U/the-sowersSpotifyopen.spotify.com/artist/0dYOdESA00EJVxrtE06vrG?si=5VSIXsbDR2aa8TGVaKKIeADeezerdeezer.page.link/eFbEcjhKWvJEvU3AAFacebookfacebook.com/groups/650240717739026Instagraminstagram.com/thesowers.band?igsh=bjBwcnJhbmNyajR3Support the showBecome A SupporterJOIN US!> Main Website: https://brotherlance.com/> Free Book: http://weshallbelikehim.com/> Free Music: https://brotherlance.com/brother-lance-music/> Social - Gab: https://gab.com/BrotherLance

Send us Fan Mail"Hidden Treasures of the McClintock Household. These spiritual exercises we perform, I hope, will bless you and your family. They are little nuggets of awesome spiritual power and understanding that every Christian can utilize in their lives. We have been doing these for a long time and thought it was time to share them with the world to empower the Body of Christ." Support the showBecome A SupporterJOIN US!> Main Website: https://brotherlance.com/> Free Book: http://weshallbelikehim.com/> Free Music: https://brotherlance.com/brother-lance-music/> Social - Gab: https://gab.com/BrotherLance

Franchise consultant Giuseppe Grammatico just returned from the national franchise conference in West Palm Beach, FL—where 400+ franchise professionals, 130+ franchise brands, funding partners, and over 100 franchise coaches gathered for the industry's biggest semi-annual mastermind.In this full Franchise Industry Insider Report, Giuseppe breaks down everything the industry is talking about and what it means if you're considering franchise ownership.WHO THIS IS FOR: Whether you're a corporate executive exploring executive semi-passive franchise ownership, a military veteran looking for your next mission, or someone simply tired of trading time for money in the corporate world. This episode gives you the insider perspective you need before investing in a franchise.ABOUT YOUR HOST: Giuseppe Grammatico is a franchise business coach, certified franchise consultant, and 20-year franchise veteran who has helped hundreds of families explore franchise ownership. As a franchise business advisor and consultant for franchise business, he prescreens every brand he recommends through direct relationships with franchise founders, CEOs, and development teams; not brochures or websites. He works alongside 100+ fellow franchise consultants to bring candidates the most current, real-world intelligence in the industry.

Send us Fan MailI have partnered with The Sowers on this song. They did the music, and I provided the lyrics. Look below for more information on The Sowers!-All Rights Reserved, Used With Permission-℗ 2026 The SowersVocals: The Sowers Producer: The Sowers Composer Lyricist: Lance McClintock Songwriter: Lance McClintock Watch The YouTube Videohttps://youtu.be/v_dwvuT8O-8?si=HMKOKoDYOGoGck0S LYRICS:The silence gathers where your laughter used to breathe,A vacant constellation stitched across the grief.I trace the shadows hanging from the walls we knew,And every unanswered prayer still echoes back to You.The daylight fractures through a window stained with loss,Each memory a relic, every heartbeat bears the cost.The earth received what heaven claimed before my eyesAnd left me wrestling with the reasons and the whys.I hear your name inside the thunder of the rain,A fleeting apparition in the marrow of the pain.Yet underneath the wreckage, where my faith is torn apart,A steady hand is holding what remains within my heart.Though sorrow writes its scripture on my skin,I know this is not where the story ends.I will stand on death's grave,When the skies ignite with glory untamed.Though the night has buried every dream I gave,I will stand on death's grave.I will stand on death's grave,Where the chains of farewell finally break,And the voice that called creation will proclaim:We are not forsaken.I've cursed the empty chair and blessed the years we shared,Carried conversations with the absence that you wear.The wound remains, a monument that time cannot erase,But hope survives the darkness by the power of His grace.The valley stretches farther than my eyes can comprehend,Yet every road of suffering still bends toward the end,Where tears become forgotten in the Kingdom drawing near,And every shattered fragment finds redemption waiting there.Though sorrow writes its scripture on my skin,I know this is not where the story ends.I will stand on death's grave,When the skies ignite with glory untamed.Though the night has buried every dream I gave,I will stand on death's grave.I will stand on death's grave,Where the chains of farewell finally break,And the voice that called creation will proclaim:We are not forsaken.The stone was never meant to be a throne.The grave was never meant to keep its own.The trumpet waits beyond the veil of yearsTo silence every elegy of tears.And when the eastern sky unfolds in light,The lost and found will rise in unified sight.No more dividing lines of dust and breath,No more surrender to the reign of death.I am left to suffer—But not abandoned.I am left to mourn—But not defeated.The same hands that numbered every starHave numbered every tear.The same King who conquered the graveWill call your name... and mine.I will stand on death's grave,As the heavens shake and the shadows cave.Every promise sealed in blood and flameWill forever remain.I will stand on death's graveAnd behold the dawn that none can tame,Face to face with those I've loved again,Never torn apart.Until that day, I'll carry both the wound and the cure,The ache of your absence, and the hope that endures.Though I'm left to suffer in the silence of this age,I will stand on death's graveAnd watch redemption turn the page.To my God, who holds the keys of death and the grave...I need You now.You can find more from The Sowers Here:YouTubehttps://www.youtube.com/@thesowers-bandApple Musicmusic.apple.com/ua/artist/the-sowers/1765799666Amazone Musicmusic.amazon.com/artists/B01BLWPB4U/the-sowersSpotifyopen.spotify.com/artist/0dYOdESA00EJVxrtE06vrG?si=5VSIXsbDR2aa8TGVaKKIeADeezerdeezer.page.link/eFbEcjhKWvJEvU3AAFacebookfacebook.com/groups/650240717739026Instagraminstagram.com/thesowers.band?igsh=bjBwcnJhbmNyajR3Support the showBecome A SupporterJOIN US!> Main Website: https://brotherlance.com/> Free Book: http://weshallbelikehim.com/> Free Music: https://brotherlance.com/brother-lance-music/> Social - Gab: https://gab.com/BrotherLance

Ready to make better business decisions? Get your FREE copy of Jeff Dudan's book, *Discernment*, and learn the principles that have helped build multiple industry-leading companies What does it really take to build a half-billion-dollar business from a parking lot? In this episode of Unemployable, Jeff Dudan sits down with Burn Boot Camp co-founder Devan Kline for one of the most honest conversations we've had on entrepreneurship, leadership, fitness, family, franchising, personal growth, and building a championship culture. Devan opens up about growing up in chaos, overcoming adversity, scaling Burn Boot Camp to nearly 500 locations, partnering with Kevin Hart and Marshmello, why he gave up alcohol, how fitness literally saves lives, and why great businesses are built by serving people—not chasing profits. Whether you're an entrepreneur, franchise owner, business leader, or simply looking for motivation to become the best version of yourself, this episode is packed with practical lessons you can apply immediately. 

Ready to make better business decisions? Get your FREE copy of Jeff Dudan's book, *Discernment*, and learn the principles that have helped build multiple industry-leading companies What does it really take to build a half-billion-dollar business from a parking lot? In this episode of Unemployable, Jeff Dudan sits down with Burn Boot Camp co-founder Devan Kline for one of the most honest conversations we've had on entrepreneurship, leadership, fitness, family, franchising, personal growth, and building a championship culture. Devan opens up about growing up in chaos, overcoming adversity, scaling Burn Boot Camp to nearly 500 locations, partnering with Kevin Hart and Marshmello, why he gave up alcohol, how fitness literally saves lives, and why great businesses are built by serving people—not chasing profits. Whether you're an entrepreneur, franchise owner, business leader, or simply looking for motivation to become the best version of yourself, this episode is packed with practical lessons you can apply immediately. 

Send us Fan Mail"Hidden Treasures of the McClintock Household. These spiritual exercises we perform, I hope, will bless you and your family. They are little nuggets of awesome spiritual power and understanding that every Christian can utilize in their lives. We have been doing these for a long time and thought it was time to share them with the world to empower the Body of Christ." Support the showBecome A SupporterJOIN US!> Main Website: https://brotherlance.com/> Free Book: http://weshallbelikehim.com/> Free Music: https://brotherlance.com/brother-lance-music/> Social - Gab: https://gab.com/BrotherLance

In this episode, I sit down with Chris Larsen, founder of Next-Level Income and someone with over 20 years and nearly three decades in real estate. What I love about Chris's story is where it started: he bought his first rental property at age 21, while he was still a college student at Virginia Tech studying biomechanical engineering. From there he has been involved in around $2 billion in acquisitions across development, private lending, distressed debt, commercial offices, and multifamily syndication. Before real estate, Chris was chasing a very different dream. He was a competitive cyclist with hopes of going pro, until the sudden loss of his best friend at a bike race forced him to ask what he was really doing it all for. That moment set him on a search for financial freedom, and after five years of reading everything he could get his hands on, he landed on real estate as his path. He walks us through the mindset shift from day trading and stress to building something with control, leverage, income, and long term certainty. We get practical about why now is a great time for W-2 earners to move off the sidelines. Chris shares the story of his very first deal, $3,000 down on a townhouse that he house hacked with two roommates, and how a 1031 exchange years later turned that tiny investment into a seven figure return. He is a big believer that real estate is a get rich slow game, and he makes the case for doing even one creative deal a year and letting time, rents, and inflation do the heavy lifting. We also dig into where we are in the real estate cycle. Chris breaks down the roughly 18.5 year cycle, why he thinks we are in the second half where it pays to be the bank, and why keeping some dry powder on the sidelines makes sense right now. Toward the end he shares the two free tools his team built, an interactive book and a Chris Larsen AI coaching assistant, for anyone who wants to go deeper. If you have been waiting for a sign to start building passive income, this conversation is it.   Key Talking Points of the Episode 00:00  Introduction and the three paydays philosophy 00:23  Meet Chris Larsen: 20+ years and roughly $2 billion in acquisitions 00:52  Buying his first rental at 21 as a college student 02:32  Why he wrote his latest book to help people engineer freedom 03:04  Starting a nonprofit after Hurricane Helene hit Asheville 03:52  The cyclist dream and why pro cycling rarely pays 04:51  Losing his best friend at a bike race and the emptiness that followed 06:35  The discipline and structure cycling taught him 06:51  Deciding he wanted to live life on his own terms 07:48  From day trading stress to realizing that is not investing 08:46  Why real estate: control, leverage, income, and depreciation 09:37  The 15 year plan to reach ten grand a month in income 09:52  Why creative deals beat the old way of getting paid once 12:05  What Chris is working on now and his latest book 12:48  Moving from residential to commercial and multifamily 14:13  Why now is a great time for W-2 earners to get in 15:20  Real estate as a get rich slow game and the one deal a year approach 16:02  The $3,000 first deal that became a seven figure return through a 1031 17:55  The 18.5 year real estate cycle explained 20:09  Why it is a good time to be the bank 20:31  Keeping cash on the sidelines and staying selective 21:43  The two free tools: the interactive book and Chris Larsen AI 22:42  How high income earners can start investing passively 23:20  Why finding someone who made the mistake first shortens your curve   Quotables "Real estate is a get rich slow game." "During the second half of the cycle, it's a great time to be the bank." "You don't have to time the market, but be very selective right now."   Links Chris Larsen — Next Level Income (his education and investment company) — https://nextlevelincome.com Free Book, How to Be Financially Free by Forty (interactive, includes online course access) — https://nextlevelincome.com/financialfreedombook Chris Larsen AI (24/7 coaching assistant built from Chris's books, content, and podcasts, via Next Level Income) — https://nextlevelincome.com Passive Investing with Next Level Income (schedule a call with the team) — https://nextlevelincome.com/invest Smart Real Estate Coach — https://smartrealestatecoach.com Free Discovery Call with the Smart Real Estate Coach team — https://smartrealestatecoachpodcast.com/discovery Propsperity (the team's property marketing and rent collection tool) — https://propsperity.io Get Started with Smart Real Estate Coach — https://smartrealestatecoach.com/getstarted The Secret Life of Real Estate and Banking by Phillip J. Anderson

If you're focused on how much you can make from a client right now, there's a good chance you're leaving thousands of dollars on the table. In this episode of The Real Truth About Business podcast, I'm breaking down one of the most overlooked pricing strategies in service-based businesses: lifetime value versus one-time revenue. This is for service-based entrepreneurs who are stuck in a revenue plateau, constantly chasing new clients, and wondering why their revenue growth feels inconsistent. After 9 years of experience, I can tell you this is one of the biggest gaps in pricing strategy. Inside this episode, I walk you through how to use lifetime value to increase profit, stabilize your pipeline, and simplify your sales process without constantly being in client acquisition mode.What You'll Learn:The difference between lifetime value and one-time revenue in your business strategyWhy focusing only on one-time sales is hurting your revenue growthHow to use retention to increase your conversion rate and profitWhy client acquisition is more expensive than client retentionHow to structure offers that support long-term business growthHow to calculate and use lifetime value in your pricing strategyEpisode Highlights:[00:00] Introduction: The pricing strategy most people overlook[03:00] Lifetime value vs one-time revenue explained[06:00] Why high-ticket one-time offers aren't always more profitable[10:00] Real examples of retention increasing revenue[14:00] How subscriptions and retainers build lifetime value[18:00] Why client acquisition is draining your resources[22:00] How to structure offers for long-term profitability[26:00] The impact of retention on your pipeline and sales process[30:00] How to calculate your average client lifetime valueKey Takeaways:One-Time Revenue Is Limiting Your GrowthHere's what I see constantly. Business owners focusing on closing the biggest sale possible upfront.After 9 years of working with service-based entrepreneurs, I can tell you that approach often limits your revenue growth.Yes, you might make $5,000 from one client.But then what?If there's no next step, no retention, no ongoing relationship, you're back to square one. Back to lead generation. Back to selling. Back to starting over.That cycle is what creates inconsistency in your business.Lifetime Value Changes EverythingWhen you shift your business strategy to focus on lifetime value, your entire model changes.Instead of asking:“How much can I make right now?”You start asking:“How much is this client worth over time?”That could look like:RetainersRenewalsUpsellsRepeat offersInside the Focused Visionary Framework, this strengthens your Pricing and Pipeline pillars immediately. Because you're no longer relying on constant new leads to sustain your business.Retention Is More Profitable Than AcquisitionThis is where the numbers matter.Every time you acquire a new client, it costs you:TimeEnergyMarketing effortSales conversationsBut when you retain a client?That cost disappears.Which means your profit increases without doing more work.Even a small increase in retention, just 10 percent, can significantly impact your overall revenue growth and stability.Most Businesses Are Closing the Door Too SoonThis is one of the biggest pricing mistakes.You complete a project, deliver the service, and move on.No follow-up.No next step.No retention offer.So the client assumes the relationship is over.Not because they don't want to continue. But because you didn't show them how.That's lost revenue.That's lost opportunity.And that's exactly why so many service-based entrepreneurs feel stuck in a revenue plateau.Your Offers Should Lead SomewhereEvery offer in your business should have a next step.That could be:A retainerA maintenance packageA follow-up serviceA higher-level offerWhen you build your sales process this way, your pipeline becomes more predictable and your conversion rate improves.Because you're not constantly starting from zero.Pricing Should Reflect the Full RelationshipThis is where most people get it wrong.They price their offers based on:TimeMarket ratesWhat others are chargingBut they don't factor in:RetentionReferralsRepeat businessWhen you understand your average lifetime value, you can price more strategically.You might:Lower your entry price to increase retentionCreate easier entry pointsFocus on long-term profitability instead of short-term gainAnd that's how you build a sustainable business model.Profit Comes From Stability, Not SpikesThis is the real goal.Not random high months followed by low months.But consistent, predictable revenue growth.When you focus on lifetime value:Your pipeline stabilizesYour sales process becomes easierYour profit increasesBecause you're building on existing relationships instead of constantly chasing new ones.You Need Data to Make This WorkThis is not guesswork.You need to know:How long clients stay with youHow much they spend over timeHow often they come backOnce you have that data, you can:Adjust your pricing strategyImprove your offersIncrease your overall profitabilityThis is CEO-level decision making.And it's what allows you to scale sustainably.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook

Send us Fan Mail"Hidden Treasures of the McClintock Household. These spiritual exercises we perform, I hope, will bless you and your family. They are little nuggets of awesome spiritual power and understanding that every Christian can utilize in their lives. We have been doing these for a long time and thought it was time to share them with the world to empower the Body of Christ." Support the showBecome A SupporterJOIN US!> Main Website: https://brotherlance.com/> Free Book: http://weshallbelikehim.com/> Free Music: https://brotherlance.com/brother-lance-music/> Social - Gab: https://gab.com/BrotherLance

When algorithms give you everything to look at but nothing to feel, and AI can write your thoughts before you can, how do you discover who you are? Today's youth face unprecedented challenges, navigating a loneliness epidemic in a hyper-connected world. We are fighting to learn how to learn and think for ourselves, racing to outpace technological dependency before we forget how to think at all.If you're a young person or know a young person facing such challenges, listen now to this interview with Lawrence Harris, Youth Empowerment Speaker, to learn how you can #liveyourbestlife and achieve true success now by improving your #mentalhealth and #buildingresilience.Lawrence will motivate you to stop living on autopilot with his practical insights into #emotionalhealing, #mindsettransformation, #selfawareness, and creating #lastingchange from the #insideout. Click the link below to get a FREE BOOK of inspirational quotes that Lawrence has compiled:https://speakerhub.com/cta/ZlPbIqConnect with Lawrence at:https://www.lawrencecharris.com/https://www.instagram.com/lawrencec.empowershttps://www.linkedin.com/in/lawrence-harris-8b0177324/https://www.tiktok.com/@lawrencecempowershttps://www.youtube.com/@lawrencecempowers#PersonalGrowth #MindsetShift #PurposeDrivenLife #HealingJourney #InnerHealing #SelfDiscovery #MentalWellbeing #EmotionalIntelligence #MindsetMatters #Transformation #AuthenticLiving #Resilience #ConsciousLiving #PersonalDevelopment #SpiritualGrowth #SelfLeadership #LifePurpose #PositiveMindset #InnerPeace #Empowerment #HealingTransformation #achiveyourdreams #achiveyourgoals _____________________________________ABOUT SAMIA:Samia Bano is the #HappinessExpert, author, speaker, podcaster & coach for coaches and healers. Samia is most known for her book, 'Make Change Fun and Easy' and her #podcast of the same name. With the help of her signature Follow Your Heart Process™, a unique combination of #PositivePsychology and the #spiritual wisdom of our most effective #ChangeMakers, Samia helps you overcome #LimitingBeliefs, your chains of fear, to develop a #PositiveMindset and create the impact and income you desire with fun and ease…Samia's advanced signature programs include the Happiness 101 Class and the Transformative Action Training.Samia is also a Certified #ReikiHealer and Crisis Counselor working to promote #MentalHealthAwareness.  Samia models #HeartCenteredLeadership and business that is both #SociallyResponsible and #EnvironmentallyFriendly.Samia is a practicing #Muslim with an inter-spiritual approach. As someone who has a love and appreciation for diversity, she is a #BridgeBuilder between people of different faiths and cultures. Although Samia currently lives in California, USA, she has lived in 3 other countries and speaks Hindi, Urdu, and English fluently.  Want to learn even more about Samia? Visit www.academyofthriving.com :)To Book your Free HAPPINESS 101 EXPLORATION CALL with Samia, click: https://my.timetrade.com/book/JX9XJ

Send us Fan Mail"Hidden Treasures of the McClintock Household. These spiritual exercises we perform, I hope, will bless you and your family. They are little nuggets of awesome spiritual power and understanding that every Christian can utilize in their lives. We have been doing these for a long time and thought it was time to share them with the world to empower the Body of Christ." Support the showBecome A SupporterJOIN US!> Main Website: https://brotherlance.com/> Free Book: http://weshallbelikehim.com/> Free Music: https://brotherlance.com/brother-lance-music/> Social - Gab: https://gab.com/BrotherLance

If you feel like you're working hard but not actually getting closer to your goals, this episode is going to show you exactly why. In this episode of The Real Truth About Business podcast, I'm breaking down the one foundational piece most service-based entrepreneurs skip when trying to scale: a clear, specific destination. This is for business owners who are stuck in a revenue plateau, trying different tactics, and still not seeing consistent business growth. After 9 years of experience, I can tell you this is rarely about needing more strategies. Inside this episode, I walk you through how defining your “North Star” transforms your business strategy, strengthens your pipeline, and simplifies your entire sales process so you can actually scale.What You'll Learn:Why most founders are stuck using tactics instead of real business strategyHow a clear “North Star” drives sustainable revenue growthThe difference between strategy, tactics, and direction in your businessWhy vague goals are slowing your sales process and pipelineHow to create a scaling plan that actually works for your businessWhy borrowing someone else's strategy is keeping you stuckEpisode Highlights:[00:00] Introduction: The cross-country road trip analogy[02:00] Why most business owners are “driving in circles”[04:00] The problem with vague goals like “I want to scale”[06:00] What a true North Star looks like in business[10:00] Real examples of specific, actionable business goals[14:00] Why copying someone else's roadmap doesn't work[18:00] Strategy vs. tactics: what most people get wrong[22:00] How to use your North Star to make better decisions[26:00] Why clarity simplifies your entire business strategy[30:00] Final thoughts on scaling and long-term growthKey Takeaways:Scaling Starts With a Clear DestinationHere's what I see constantly. Service-based entrepreneurs saying they want to “scale” or “grow,” but they can't clearly define what that actually means.After 9 years of working with business owners, I can tell you this is the biggest reason people stay stuck.If your goal is vague, your business strategy will be vague.And when your strategy is vague, your pipeline, pricing strategy, and sales process all become inconsistent. You're moving, but you're not moving in the right direction.That's why it feels like you're spinning your wheels.Your North Star Drives EverythingThe most important concept in this episode is your North Star.This is not a general goal. This is a specific, measurable destination.Not:“I want to hit six figures”“I want to scale”But:“I want to add $2,000/month in recurring revenue every month”“I want to pay off $1,000/month in debt from my business”“I need 4 qualified sales calls per month to hit my revenue goals”Inside the Focused Visionary Framework, this is what drives every decision across your Pricing, Pipeline, and Sales pillars.Because once you know exactly where you're going, everything else becomes clear.Most People Are Using Tactics Without StrategyThis is where things break down.You're asking:Should I post on Instagram?Should I start a podcast?Should I launch a workshop?But those are not business strategy decisions.Those are tactics.Tactics are just “turns” on the road. Without a clear destination, you can take all the right turns and still end up going in circles.That's why more effort doesn't always lead to more revenue growth.Borrowing Someone Else's Strategy Won't WorkThis is one of the biggest traps in the online space.You see someone else's roadmap and think:“That worked for them, so it should work for me.”But what you don't see is:Their starting pointTheir capacityTheir actual goalIf their destination is different, their strategy will be different.Trying to follow it anyway is like taking a scenic road trip when your goal is to get somewhere fast. You'll end up frustrated, delayed, and off track.Clarity Makes Decision-Making SimpleWhen you have a clear North Star, everything becomes easier.Every decision becomes a simple filter:Does this move me closer to my goal?Or does it take me further away?That applies to:OffersInvestmentsMarketing strategiesHiring decisionsThis is how you simplify your business strategy without constantly second-guessing yourself.Scaling Requires Strategic ThinkingAt a certain point, you cannot rely on trial and error anymore.Throwing spaghetti at the wall works early on.But if you want real business growth and consistent revenue, you need:Clear targetsDefined timelinesIntentional planningThis is the shift from operator mode to CEO mindset.And it's what separates businesses that grow from businesses that actually scale.You Don't Need More Strategy. You Need More ClarityThis is the truth.Most service-based entrepreneurs don't need another tactic, another funnel, or another platform.You need:A clear destinationA strategy aligned to that destinationConsistent executionThat's what creates momentum.That's what stabilizes your pipeline.And that's what allows you to scale without burning out.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook

Send us Fan Mail"Hidden Treasures of the McClintock Household. These spiritual exercises we perform, I hope, will bless you and your family. They are little nuggets of awesome spiritual power and understanding that every Christian can utilize in their lives. We have been doing these for a long time and thought it was time to share them with the world to empower the Body of Christ." Support the showBecome A SupporterJOIN US!> Main Website: https://brotherlance.com/> Free Book: http://weshallbelikehim.com/> Free Music: https://brotherlance.com/brother-lance-music/> Social - Gab: https://gab.com/BrotherLance

Send us Fan Mail"Hidden Treasures of the McClintock Household. These spiritual exercises we perform, I hope, will bless you and your family. They are little nuggets of awesome spiritual power and understanding that every Christian can utilize in their lives. We have been doing these for a long time and thought it was time to share them with the world to empower the Body of Christ." Support the showBecome A SupporterJOIN US!> Main Website: https://brotherlance.com/> Free Book: http://weshallbelikehim.com/> Free Music: https://brotherlance.com/brother-lance-music/> Social - Gab: https://gab.com/BrotherLance

When algorithms give you everything to look at but nothing to feel, and AI can write your thoughts before you can, how do you discover who you are? Today's youth face unprecedented challenges, navigating a loneliness epidemic in a hyper-connected world. We are fighting to learn how to learn and think for ourselves, racing to outpace technological dependency before we forget how to think at all.If you're a young person or know a young person facing such challenges, listen now to this interview with Lawrence Harris, Youth Empowerment Speaker, to learn how you can #liveyourbestlife and achieve true success now by improving your #mentalhealth and #buildingresilience.Lawrence will motivate you to stop living on autopilot with his practical insights into #emotionalhealing, #mindsettransformation, #selfawareness, and creating #lastingchange from the #insideout. Click the link below to get a FREE BOOK of inspirational quotes that Lawrence has compiled:https://speakerhub.com/cta/ZlPbIqConnect with Lawrence at:https://www.lawrencecharris.com/https://www.instagram.com/lawrencec.empowershttps://www.linkedin.com/in/lawrence-harris-8b0177324/https://www.tiktok.com/@lawrencecempowershttps://www.youtube.com/@lawrencecempowers#PersonalGrowth #MindsetShift #PurposeDrivenLife #HealingJourney #InnerHealing #SelfDiscovery #MentalWellbeing #EmotionalIntelligence #MindsetMatters #Transformation #AuthenticLiving #Resilience #ConsciousLiving #PersonalDevelopment #SpiritualGrowth #SelfLeadership #LifePurpose #PositiveMindset #InnerPeace #Empowerment #HealingTransformation #achiveyourdreams #achiveyourgoals _____________________________________ABOUT SAMIA:Samia Bano is the #HappinessExpert, author, speaker, podcaster & coach for coaches and healers. Samia is most known for her book, 'Make Change Fun and Easy' and her #podcast of the same name. With the help of her signature Follow Your Heart Process™, a unique combination of #PositivePsychology and the #spiritual wisdom of our most effective #ChangeMakers, Samia helps you overcome #LimitingBeliefs, your chains of fear, to develop a #PositiveMindset and create the impact and income you desire with fun and ease…Samia's advanced signature programs include the Happiness 101 Class and the Transformative Action Training.Samia is also a Certified #ReikiHealer and Crisis Counselor working to promote #MentalHealthAwareness.  Samia models #HeartCenteredLeadership and business that is both #SociallyResponsible and #EnvironmentallyFriendly.Samia is a practicing #Muslim with an inter-spiritual approach. As someone who has a love and appreciation for diversity, she is a #BridgeBuilder between people of different faiths and cultures. Although Samia currently lives in California, USA, she has lived in 3 other countries and speaks Hindi, Urdu, and English fluently.  Want to learn even more about Samia? Visit www.academyofthriving.com :)To Book your Free HAPPINESS 101 EXPLORATION CALL with Samia, click: https://my.timetrade.com/book/JX9XJ

Tired of attending events that leave you inspired but unchanged? Same. That's why The Middle isn't built around speakers and note-taking. It's built around conversations, strategy, problem-solving, and real-time implementation with founders who are actively building businesses. You'll leave with more than inspiration. You'll leave with clarity, decisions, new friends, potential new clients and a plan.If your business felt messy, inconsistent, or just off this past quarter, this episode is going to normalize a lot of what you're experiencing. In this episode of The Real Truth About Business podcast, I'm walking you through my full Q2 debrief, the wins, the challenges, and the decisions that directly impacted my business strategy and revenue growth. This is for service-based entrepreneurs who are in a season where things aren't linear, where revenue might be flat, and where you're questioning what's actually working. After 9 years of experience, I can tell you this is part of business growth. Inside this episode, I break down what actually happened behind the scenes, what I learned about pricing strategy, offers, and pipeline, and how simplifying your business strategy is often the fastest way forward.What You'll Learn:Why revenue growth can feel inconsistent even when your business is workingThe difference between revenue and profit in real business strategyHow overcomplicating your offers and marketing impacts your sales processWhy simplifying your pipeline leads to more sustainable business growthThe role of intuition and decision-making in your business strategyHow to evaluate what's actually working in your businessEpisode Highlights:[00:00] Introduction: Q2 recap and what to expect[03:00] Podcast growth and audience expansion[06:00] Revenue vs. profit reality check[10:00] Event launches, cancellations, and lessons learned[15:00] The overwhelm of trying to be everywhere at once[20:00] Why simplifying marketing and content matters[23:00] Offer misalignment and creating from pressure[26:00] Losing clients and what it revealed[28:00] Restructuring offers and pricing strategy[30:00] Final reflections and moving into Q3Key Takeaways:Revenue Does Not Equal Business SuccessHere's what I see constantly. Business owners hitting higher revenue months and assuming that means everything is working.After 9 years of working with service-based entrepreneurs, I can tell you that's not always true.This quarter was a perfect example of that.I had one of my highest revenue months followed immediately by one of my lowest. And even in that high revenue month, a large portion of that money was allocated to expenses tied to events.Which means it wasn't profit.Inside the Focused Visionary Framework, this is a Pricing and Profitability conversation. If you don't understand where your money is going, your revenue growth doesn't actually translate into business growth.More Strategy Isn't Always the AnswerThis is where things really started to break down.I tried to be everywhere:InstagramTikTokThreadsEmailPodcastAnd what happened?I completely overwhelmed myself.There is a limit to how much content one person can create, even when you're “repurposing.”And when your business strategy becomes too complex, your execution slows down.This is where most service-based entrepreneurs get stuck. They think more visibility equals more revenue, but without a clear sales process and aligned strategy, it just creates noise.You Cannot Force Offers That Aren't AlignedOne of the biggest lessons from Q2 was around creating offers from pressure instead of intention.I launched something because I felt like I “needed” it, not because it made sense.And it didn't land.Not because the idea was bad, but because it wasn't aligned.This is something I see constantly. Business owners creating offers to fix perceived gaps instead of looking at what actually works.And when your offers aren't aligned, your sales process becomes harder than it needs to be.Simplifying Your Business Strategy Changes EverythingThe biggest shift in this quarter was coming back to what actually works.Not what's trending.Not what everyone else is doing.Not what feels like the “next level.”But what actually works for me.For me, that looks like:Relationship-based marketingLong-form contentDirect conversationsSimpler offer structureAnd when I simplified:My energy came backMy clarity came backMy strategy became sustainable againYour Buyers Need FlexibilityThis was one of the most important realizations.I was offering a 12-month commitment because it made sense on paper.But in reality, it was creating resistance in my sales process.So I changed it.Now there's a lower barrier to entry, more flexibility, and a structure that actually supports how people make buying decisions.This directly impacts your conversion rate. Because your pricing strategy isn't just about numbers, it's about accessibility and trust.Growth Doesn't Always Look Impressive on PaperThis is the truth most people don't talk about.On paper, this quarter wasn't the most impressive:Revenue was relatively flatThere were setbacksThere were pivotsBut behind the scenes:Clarity increasedAlignment improvedStrategy strengthenedAnd that is what sets up the next level of revenue growth.Coming Back to What Works Is the StrategyAt the end of the day, this is what this episode is really about.You don't need more complexity.You don't need more strategies.You don't need more offers.You need to:Look at what's workingLet go of what isn'tSimplify your business strategyThat's how you create consistency.That's how you stabilize your pipeline.And that's how you build a business that actually supports long-term growth.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook

I am going to be hosting a monthly workshop - The 4 Seasons of Business Growth: How living and operating in the wrong one is affecting your sales - once a month and the first one is happening July 8th! This is an interactive workshop with a worksheet where you will literally be working through and putting your plan in place for the next 60 days based on the season your business needs you to be in. This is the same framework and process I teach inside of the Focused Visionary Accelerator! Check it out! More dates being added soon!If you feel like you're doing everything “right” in your business but still not seeing the results you expect, this episode is going to explain exactly why. In this episode of The Real Truth About Business podcast, I'm breaking down the four seasons of business growth and how trying to operate in all of them at once is what's keeping you stuck in a revenue plateau. This is for service-based entrepreneurs who are juggling visibility, sales, client delivery, and backend operations all at the same time and wondering why they're exhausted without consistent revenue growth. After 9 years of experience, I can tell you this is one of the most common breakdowns in business strategy. Inside this episode, I walk you through how to identify what season your business is actually in and how to align your time, energy, and sales process to support sustainable business growth.What You'll Learn:The four seasons of business growth and how they impact your revenueWhy trying to do everything at once slows your business growthHow to identify whether you need visibility, sales, delivery, or operationsThe biggest mistakes service-based entrepreneurs make in each seasonHow to align your pipeline and sales process with the right focusWhy prioritization is the key to breaking a revenue plateauEpisode Highlights:[00:00] Introduction: Why you're busy but not seeing results[03:00] The concept of the four seasons of business growth[06:00] Visibility season and attracting new leads[10:00] Sales season and converting your audience[14:00] Client delivery season and retention[18:00] Operations season and backend systems[21:00] Why trying to do all four at once doesn't work[24:00] How to prioritize based on what your business actually needs[28:00] The 30–60 day cycle for sustainable growthKey Takeaways:You're Exhausted Because Everything Feels Like a PriorityHere's what I see constantly. Business owners trying to focus on everything at once.After 9 years of working with service-based entrepreneurs, I can tell you this is one of the fastest ways to stall your revenue growth.You're:Creating contentFollowing up with leadsServing clientsFixing backend systemsPlanning new offersAnd because everything feels important, nothing is actually getting the focus it needs.When everything is a priority, nothing moves forward.Your Business Naturally Moves Through SeasonsThis is where everything starts to click.Your business moves through four core seasons:Visibility (lead generation)Sales (conversion)Client Delivery (retention and experience)Operations (systems and backend)Each one plays a role in your business strategy.But you are not meant to operate in all four at full capacity at the same time.Inside the Focused Visionary Framework, this directly impacts your Pipeline and Sales pillars. Because if you're not focused on the right season, your pipeline either dries up or stalls out.Visibility Alone Will Not Drive RevenueThis is one of the biggest misconceptions.You can:Post consistentlyShow up everywhereBuild your audienceAnd still not see revenue growth.Because visibility brings people in, but it does not move them through your sales process.If you're stuck in a visibility season without shifting into sales, your business will feel busy but unproductive.Sales Requires Intention, Not AssumptionPeople do not naturally move themselves through your pipeline.You have to:Start conversationsFollow upMake offersGuide decision-makingIf you're not actively selling, your revenue will reflect that.This is where many service-based entrepreneurs hesitate, and it's exactly what keeps them stuck in a revenue plateau.Client Delivery Is What Sustains Your BusinessSales brings clients in. Delivery keeps them.This season is where:Retention happensReferrals are createdTestimonials are builtBut here's the problem.Most people go all in on delivery and completely drop visibility and sales.Then when projects end, they're left with no pipeline.This creates the cycle of:Busy → No leads → Panic → RepeatOperations Can Either Support or Slow Your GrowthYour backend systems matter more than you think.If your operations are messy:Onboarding takes too longDelivery becomes stressfulClient experience suffersAnd that directly impacts your profitability.But on the flip side, many people hide in operations because it feels productive without requiring visibility or sales.That's where perfectionism keeps you stuck.The Goal Is Focus, Not BalanceYou don't need perfect balance across all four seasons.You need priority.This is where most people get it wrong.Instead of trying to “balance everything,” you ask:What does my business need most right now?That answer determines your season.And from there, you align your actions, your time, and your business strategy accordingly.Your Growth Happens in CyclesThis is not a one-time decision.Your business should cycle through these seasons every 30–60 days:Build visibilityDrive salesDeliver resultsClean up operationsThen repeat.This is how you create consistency.This is how you stabilize your pipeline.And this is how you build sustainable revenue growth without burning out.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterTired of attending events that leave you inspired but unchanged? Same. That's why The Middle isn't built around speakers and note-taking. It's built around conversations, strategy, problem-solving, and real-time implementation with founders who are actively building businesses. You'll leave with more than inspiration. You'll leave with clarity, decisions, new friends, potential new clients and a plan. About the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook

Aurora Winter: Become the Authority AI Quotes, Not the Expert It Replaces Guest Background Aurora Winter is a bestselling author of more than ten books, an award-winning television and film writer-producer, a media strategist, and the founder of Same Page Publishing. With a background spanning Hollywood screenwriting, neuroscience-driven messaging, and thought leadership development, Aurora has built a reputation for helping entrepreneurs and executives turn their stories into scalable brands, books, and businesses. Her latest book, Turn Words into Wealth, outlines seven ways to launch as a thought leader in the age of AI. Fun Fact: Aurora's favorite food is sushi. A rainbow roll to be exact, fresh only, and never from an airport. The Four Human Superpowers AI Cannot Replace Your Stories: Lived experience, breakthroughs, and hard-won wisdom are uniquely yours. Generic AI content destroys brand differentiation; authentic storytelling builds it. Stories are what people remember and repeat for free. Your Coaching and Leadership Skill: Great coaches ask powerful questions and wait for discovery. That process builds new neural pathways and creates lasting transformation. AI delivers passive answers; great leaders create active change. Your Mastery and Judgment: AI is only as good as the expertise guiding it. Identify where you are masterful and use AI to scale that strength. Your Creativity and Authenticity: AI has no creative soul. Your unique perspective, voice, and vision are irreplaceable. Leaning into creativity at any age drives personal growth and builds new neural pathways. The Three Strategic Frameworks The Movie Trailer Mindset: You have eight seconds to grab attention. Start with the problem you solve or a compelling story. Video registers as memorable in as little as 1.7 seconds according to Meta research. The Netflix Series Strategy: Think beyond the single post or episode. Design content as a connected journey where each piece builds toward transformation and positions your audience to take the next step. The Waterfall Method: Solve each problem completely, then reveal the next logical challenge. Each offer becomes the natural next step after the one before it. Key Takeaways Lead with your story. Your lived experience is your most defensible advantage in the age of AI. Sell transformation, not information. AI has made information a commodity. You are the driver. AI is the vehicle. You set the destination. Grab attention in eight seconds. Lead with the problem or the story, never your name first. Think in series. Design your content and offers as a connected journey, not isolated moments. Connect with Aurora Winter Website: samepagepublishing.com Free Book: turnwordsintowealth.com Free Business Breakthrough Call: bookcall.biz Connect with Julie Riga Website: julieriga.com Stacklist: https://stacklist.app/julieriga Coaching: Learn more about leadership coaching and transformation through the Before I Lead program. #stayoncourse #leadership #transformation #personalgrowth #purposedriven Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've been hearing “scale your business” everywhere but still feel stuck or confused about what that actually means, this episode is going to give you clarity. In this episode of The Real Truth About Business podcast, I'm breaking down the real difference between growth and scaling and why misunderstanding these two concepts is keeping so many service-based entrepreneurs in a revenue plateau. This is for business owners who are trying to increase revenue but feel maxed out on time, energy, or capacity. After 9 years of experience, I can tell you most people are not scaling. They're growing. And there's nothing wrong with that. Inside this episode, I walk you through how to identify which stage you're in, how it impacts your pricing strategy, pipeline, and sales process, and what to actually do next so you can increase profit without burning out.What You'll Learn:The real difference between business growth and scalingWhy most service-based entrepreneurs are in growth, not scalingHow to identify your current stage in business strategyWhy trying to scale too early can tank your revenue growthHow your pricing strategy, pipeline, and sales process change at each stageWhat needs to be in place before you can actually scaleEpisode Highlights:[00:00] Introduction: Why “scaling” is overused and misunderstood[03:00] The true definition of growth vs. scaling[07:00] Why most people grow to six figures, not scale[10:00] Real examples of growth in service-based businesses[15:00] What scaling actually looks like in practice[20:00] Why scaling too early leads to burnout or income loss[25:00] The role of capacity, time, and profit in each stage[30:00] How to evaluate your business and next stepsKey Takeaways:Growth and Scaling Are Not the SameHere's what I see constantly. Business owners using “growth” and “scaling” interchangeably.After 9 years of working with service-based entrepreneurs, I can tell you they are completely different.Growth means:More revenueMore timeMore effortMore costScaling means:More revenueSame or less timeSame or lower costsIncreased profitThis distinction matters because your business strategy needs to match the stage you're actually in.Most Businesses Grow Before They ScaleThe reality is simple.Most service-based businesses grow to six figures. They do not scale to six figures.Growth looks like:Taking on more clientsRaising pricesAdding servicesWorking more hoursAnd that's normal.Inside the Focused Visionary Framework, this is where you refine your Pricing, build your Pipeline, and strengthen your Sales process.Scaling comes later.Scaling Requires a FoundationYou cannot scale something that isn't fully built.This is where most people go wrong.They hit a capacity limit and think:“I must need to scale.”But if your pipeline isn't consistent, your sales process isn't clear, or your offers aren't optimized, scaling will amplify the problem.Not fix it.That's why scaling too early often leads to:BurnoutLower profitDecreased revenueCapacity Is the First Constraint to SolveIf you feel maxed out, the answer is not immediately scaling.The answer is evaluating:Where your time is goingHow your offers are structuredWhat can be simplified or streamlinedThis is where small adjustments create leverage:Reducing callsTightening deliverablesShifting to VIP-style offersThese are growth-stage optimizations that prepare you for scaling.Scalable Offers Only Work With DemandThis is the part no one talks about.Yes, group programs, memberships, and one-to-many offers are scalable.But only if you have people.If you don't have the audience or demand, those offers:Don't fillDon't generate revenueCan actually cost you moneyScaling requires a strong pipeline. Without it, your business strategy falls apart.You Can Grow and Scale at the Same Time (Eventually)Once your foundation is solid, you can start layering both.This is where sustainable business growth happens:One revenue stream focused on growthOne revenue stream designed for scalingBut you cannot build both at the same time from the beginning.That's where most people create overwhelm and stall their revenue growth.Profit Is the Real GoalAt the end of the day, this is what matters.Growth increases revenue.Scaling increases profit.If your revenue is going up but your profit isn't, you're still in growth.And that's okay. As long as you know where you are and what to do next.Because the goal is not just to make more money.It's to keep more of it.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook

Acts 16 recounts the gospel's advance into Europe and demonstrates God's power to free people from oppression and exploitation. The Good News of Jesus brought deliverance to those trapped by injustice then, and it still transforms lives today. This message explores this remarkable story and considers how God continues to call us to proclaim the Good News of freedom and hope. Scripture Referenced: Acts 16:16-24

If you've ever been told to just “push through the resistance” but something in your business still doesn't feel right, this episode is going to challenge that advice. In this episode of The Real Truth About Business podcast, I'm breaking down why resistance isn't always something you need to override and how it directly impacts your business strategy and revenue growth. This is for service-based entrepreneurs who are stuck in a revenue plateau, forcing strategies that don't feel aligned, and wondering why things still aren't working. After 9 years of experience, I can tell you this is one of the biggest reasons people stay stuck. Inside this episode, I walk you through how to tell the difference between productive discomfort and true misalignment, and how that distinction changes your pricing strategy, pipeline, and sales process.What You'll Learn:The difference between growth resistance and misalignment in your businessWhy pushing through the wrong resistance slows your revenue growthHow to identify strategies that don't fit your business strategyThe role of self-trust in your sales process and decision-makingHow to adjust strategies instead of forcing what doesn't workWhy alignment is critical for sustainable business growthEpisode Highlights:[00:00] Introduction: Why “just push through it” isn't always right[03:00] The difference between discomfort and misalignment[06:00] Real example: forcing strategies that don't feel good[10:00] When resistance is actually a sign to stop[14:00] Visibility example: when outsourcing is the better strategy[18:00] How to adjust strategies to fit your strengths[20:00] Letting go of guilt around strategies that don't workKey Takeaways:Not All Resistance Means You're GrowingHere's what I see constantly. Business owners being told that resistance always means they're on the edge of a breakthrough.After 9 years of working with service-based entrepreneurs, I can tell you that's not always true.Sometimes resistance is growth.And sometimes resistance is misalignment.If you don't know the difference, you end up forcing strategies that were never meant for you. And that's what keeps you stuck in a revenue plateau.Growth Resistance Feels Different Than MisalignmentThis is the distinction that changes everything.Growth resistance feels like:Nervous but excitedScared but alignedUncomfortable because it's newMisalignment feels like:DreadAvoidanceFrustration or resentmentInside the Focused Visionary Framework, this matters because your Pricing, Pipeline, and Sales all depend on execution. And you won't execute consistently on something that feels misaligned.Forcing the Wrong Strategy Leads to BurnoutWhen you push through misalignment, you don't get better results.You get:InconsistencySelf-doubtGuilt and shameAnd eventually, burnout.This is where so many service-based entrepreneurs get stuck. They think they need more discipline when really, they need a different strategy.Every Strategy Works. But Not for EveryoneThis is one of the most important truths.Conversion events work.Cold pitching works.Content marketing works.Launches work.But not every strategy will work for you.Your business strategy has to match:How you thinkHow you show upHow you best serveWhen it doesn't, resistance shows up as a signal, not a problem.You Can Adapt Strategy to Fit YouThis is where most people get stuck in all-or-nothing thinking.They assume:Either I do it exactly like thisOr I don't do it at allBut the real solution is adaptation.If you don't like slides, don't use slides.If you don't like visibility, outsource it.If you don't like launching, build evergreen.You don't need a new business. You need a better-fitting strategy.Let Go of Guilt Around What Doesn't WorkOne of the biggest blockers to business growth is guilt.Guilt that:You invested in something and didn't use itA strategy works for others but not for youYou “should” be able to make it workBut none of that matters.Your job is not to prove a strategy works.Your job is to build a business that works for you.Self-Trust Is the Real StrategyAt the end of the day, this is what this comes down to.You are the CEO.You get to decide:What strategies you useHow you run your businessWhat you say yes and no toWhen you trust yourself enough to examine resistance instead of override it, your business strategy becomes clearer, your execution becomes stronger, and your revenue growth becomes more sustainable.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook

Episode Overview Most agents are doing more than ever—more hours, more hustle, more chasing—and still not getting the results they want. In this Expert Mentor episode, John Kitchens sits down with real estate industry veteran, bestselling author, and top-producing agent Knolly Williams to unpack the five foundational principles that have helped him sell more than 1,000 homes, become a top 1% agent in Austin, and build a business centered around leverage, listings, and freedom. Knolly shares lessons from his journey through the music industry, the collapse of his record label, adapting through changing markets, and ultimately discovering that success comes from focusing on the right activities—not simply doing more. If you're ready to stop operating by default and start designing a business that works for you, this conversation is packed with practical wisdom and actionable strategies. In This Episode, You'll Learn: Why abundance always exists—even when the market changes The lesson Knolly learned from losing a successful music business Why listings remain the highest-leverage activity in real estate How to build a business that creates freedom instead of another job The difference between hustle-and-grind and ease-and-flow Why belief is often the biggest factor separating top performers from everyone else How leverage allows agents to scale without working more hours The importance of understanding your personality and operating strengths Why coaching is one of the highest-return investments you can make Knolly's 5 Big Rocks Framework 1. Move From Default to Design Most agents are living by default instead of intentionally designing the life and business they want. Success starts when you get crystal clear on your vision and commit to it. 2. Do The Two Dedicate two focused hours every day to lead generation. Consistent lead generation remains the foundation of predictable growth. 3. Build and Nurture Your Sphere of Influence Your database and relationships are your greatest asset. Most agents dramatically underestimate the amount of business sitting inside their sphere. 4. Create a Geographic or Digital Farm Become known somewhere. Build authority and visibility in a specific market, neighborhood, or community. 5. Delegate Everything You Can Ask yourself daily: "How can this be done without me?" The fastest path to growth is removing yourself as the bottleneck. Memorable Quotes "Abundance always exists. You just have to find where the abundance is now." "Most agents are living by default and getting default results." "Listings aren't part of the real estate game. Listings are the real estate game." "How can this be done without me?" "You don't own a business if everything depends on you. You own a job." "Change your questions, change your life." Resources Mentioned Knolly Williams Website: https://knolly.com Free Book: https://triplemylistings.com Books Mentioned The Millionaire Real Estate Agent by Gary Keller The Power of Your Subconscious Mind by Dr. Joseph Murphy Who Moved My Cheese? by Spencer Johnson Be The Legend by Gene Frederick Assessments Mentioned DISC Profile Genius Test AVA Assessment Human Design Key Takeaway The agents who thrive aren't necessarily the ones working the hardest. They're the ones who intentionally design their business, focus on high-leverage activities, generate listings consistently, build strong relationships, and create systems that allow the business to grow without their constant involvement. Success isn't about doing more. It's about doing the right things in the right order. Connect with Us: 7 Figure Audit: 7figurecall.com Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Franchise consultant Giuseppe Grammatico tells his complete story from working in his family's restaurant as a kid, to grinding through a 5-hour daily commute on Wall Street, to buying his first franchise in 2007, scaling it to a manager-run operation, and ultimately selling the business for approximately a 3X multiple in 2020.In this deeply personal solo episode of the Franchise Freedom Podcast, Giuseppe breaks down:Whether you're a corporate executive exploring a career change, curious about semi passive franchise ownership, or ready to invest in a franchise, this episode gives you the unfiltered, real-world blueprint from someone who's been in your shoes.

If you feel like you don't have enough leads or your audience isn't growing fast enough, this episode is going to completely shift your perspective. In this episode of The Real Truth About Business podcast, I'm sharing a series of Back Pocket Insights conversations focused on where your leads are actually hiding and how to expand your audience in a way that supports real revenue growth. This is for service-based entrepreneurs who are stuck in a revenue plateau, thinking they need more visibility when in reality, they're not fully leveraging what's already in front of them. After 9 years of experience, I can tell you most businesses don't have a lead problem. They have an awareness and action problem. Inside this episode, I break down how to identify hidden leads in your pipeline, how to move them through your sales process, and how to intentionally grow your audience.What You'll Learn:Why you already have more leads than you think in your pipelineHow to identify and activate hidden leads for faster revenue growthThe biggest mistake service-based entrepreneurs make with lead generationHow to move conversations into your sales process effectivelyWhy audience growth is directly tied to intentional actionHow to expand your network without overcomplicating your business strategyEpisode Highlights:[00:00] Introduction: Back Pocket Insights and coaching-style episodes[02:00] Why most entrepreneurs think they have zero leads[05:00] What actually qualifies someone as a lead[08:00] How leads are hiding in your DMs, content, and conversations[12:00] The problem with “friend-zoning” your audience[15:00] Why you need to give clear next steps in your sales process[18:00] Expanding your audience through intentional connection[21:00] Real-life example: building relationships through simple actions[24:00] Taking responsibility for audience growthKey Takeaways:You Have More Leads Than You ThinkHere's what I see constantly. Business owners saying they have zero leads.After 9 years of working with service-based entrepreneurs, I can tell you that's almost never true.If you have:People clicking your emailsConversations happening in your DMsEngagement on your contentPeople asking questionsYou have leads.They may not be “ready to buy” leads, but they are in your pipeline. And ignoring them is what slows your revenue growth.You're Likely Letting Leads Slip Through the CracksMost people only count someone as a lead when they say, “I want to work with you.”But that's not how a real sales process works.Leads are:People leaning into your contentPeople asking questionsPeople showing interestWhen you don't recognize these moments, you miss opportunities to move them forward.Inside the Focused Visionary Framework, this is a Pipeline problem. You're generating interest, but you're not converting it.You Might Be Friend-Zoning Your LeadsThis is one of the biggest mistakes.You're having great conversations. Building relationships. Providing value.But you're never giving the next step.So your audience stays stuck in conversation instead of moving into decision.Clear direction is what turns engagement into revenue growth. Without it, your sales process stalls.Audience Growth Requires Intentional ActionThis is where most people get it wrong.They look at others and think:“They have a bigger audience”“They're more connected”“They're more visible”But the difference is simple.They are taking action to meet people.Just like the example in this episode, people who build strong networks are actively:Starting conversationsShowing up in spacesEngaging with othersThey are not waiting for people to come to them.You Are Responsible for Expanding Your AudienceThis is a hard truth, but it's necessary.If your audience isn't growing, it's not because of the algorithm.It's because you're not putting yourself in enough places to be seen.That could look like:Networking eventsOnline communitiesSocial engagementDirect outreachBusiness growth requires you to be proactive, not passive.Small Actions Create Big MomentumYou don't need a massive strategy overhaul.You need:One new conversationOne follow-upOne introductionOne next stepThese small actions compound over time and strengthen your pipeline.That's how you create consistent lead generation and move out of a revenue plateau.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook

If your business feels heavier than it used to, if you're looking at your calendar with zero excitement, or even feeling a little resentful toward work you used to love, this episode is going to hit home. In this episode of The Real Truth About Business podcast, I'm breaking down why what you think is burnout might actually be boredom and what that means for your business strategy and revenue growth. This is for service-based entrepreneurs in that 3–5 year range who are sitting in a revenue plateau, doing work that “works” but no longer feels aligned. After 9 years of experience, I can tell you this is a normal phase of business growth. Inside this episode, I walk you through how to identify what's actually going on, how it impacts your pricing strategy, pipeline, and sales process, and what to do next so your business evolves with you.What You'll Learn:The difference between burnout, boredom, and misalignment in your businessWhy outgrowing your business model is a natural part of revenue growthHow staying in outdated strategies impacts your pipeline and sales processWhat signs to look for when your offers are no longer alignedHow to audit your business for energy and profitabilityWhy evolving your business strategy improves long-term growthEpisode Highlights:[00:00] Introduction: Why this isn't burnout, it's boredom[03:00] The moment things feel “fine” but not exciting anymore[06:00] How outgrowing your business model shows up[10:00] The guilt of wanting something different[14:00] Real example: evolving offers and letting go of what worked[18:00] Common thoughts keeping you stuck in boredom[22:00] Why old strategies won't support new levels of growth[25:00] Simple ways to evolve without burning everything downKey Takeaways:Boredom Is a Sign You've Outgrown Your BusinessHere's what I see constantly. Business owners assuming they're burned out when really, they're just bored.After 9 years of working with service-based entrepreneurs, I can tell you this is one of the most common phases of business growth.You've outgrown the version of your business that you're still trying to run.And that creates friction.Because now you're operating at a higher level, but your business strategy hasn't caught up yet. That disconnect is what makes everything feel heavier than it should.Staying in What “Works” Is What Keeps You StuckThis is where most people get trapped.The offer is selling. The clients are coming in. The revenue is there.But you're not lit up anymore.So you stay because it feels responsible. Because it's predictable. Because it's working.But inside the Focused Visionary Framework, this is where misalignment starts impacting all three pillars. Your Pricing feels off, your Pipeline slows down, and your Sales process loses energy.Because you're no longer fully behind what you're selling.You Don't Need to Burn It DownThis is the biggest misconception.When you realize something isn't aligned, it feels like you have to blow everything up and start over.You don't.Most of the time, small shifts create massive change:Changing how you deliver an offerAdjusting your client typeShifting your marketing strategyMoving from calls to asynchronous supportThese are strategic adjustments, not complete overhauls.And they're what allow your business to evolve without losing momentum.Not All Revenue Is Worth KeepingJust because something is bringing in revenue doesn't mean it should stay.If an offer is:Draining your energyKeeping you stuckPreventing growthIt's costing you more than it's making you.This ties directly back to profit. Revenue without alignment leads to stagnation, not business growth.And eventually, that stagnation turns into actual burnout.Growth Requires Letting GoThis is the hard truth.As you evolve, not everything gets to come with you.Some clients won't continue.Some offers won't fit anymore.Some strategies will stop working.And that's not failure. That's growth.Your business strategy has to evolve at the same pace that you do, or it will always feel like you're operating in the past.Awareness Is What Moves You ForwardYou don't need to guess what's wrong.Start here:What feels draining?What feels energizing?What's profitable vs. just familiar?When you look at your business through that lens, the answers become clear.From there, you make intentional changes that support both your energy and your revenue growth.Because the goal isn't just to have a business that works.It's to have one that actually fits who you are now.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook

If you're hitting revenue goals but still wondering why there's no money left at the end of the month, this episode is going to give you a reality check. In this episode of The Real Truth About Business podcast, I'm breaking down what profit actually means in a service-based business and why so many entrepreneurs are stuck in a revenue plateau despite “making money.” This is for service-based entrepreneurs who are working hard, bringing in consistent revenue, but still struggling with cash flow and sustainable business growth. After 9 years of experience, I can tell you this is one of the biggest gaps in business strategy. Inside this episode, I walk you through how to calculate real profit, how your time impacts your pricing strategy, and how to fix the leaks in your pipeline and sales process so you can actually keep more of what you make.What You'll Learn:Why revenue does not equal profit in a service-based businessHow to calculate real profit including your time and expensesThe biggest mistakes hurting your pricing strategy and cash flowHow your pipeline and sales process impact profitabilityWhy underestimating your time is killing your revenue growthHow to structure your offers for sustainable business growthEpisode Highlights:[00:00] Introduction: The question most business owners can't answer[03:00] Why revenue is a vanity metric and profit is what matters[06:00] Real example: $5K revenue vs. actual profit[10:00] Breaking down profit for solopreneurs[15:00] Why your time must be included in your calculations[20:00] How expenses and growth impact your profit margin[25:00] Offer-level profit breakdown and pricing mistakes[30:00] Why profit is required for scaling your business[35:00] How to audit your business for profitabilityKey Takeaways:Revenue Means Nothing Without ProfitHere's what I see constantly. Business owners chasing bigger revenue months and thinking that automatically equals success.After 9 years of working with service-based entrepreneurs, I can tell you it doesn't.You can have a $10K month and still have zero profit left over. Between paying yourself, covering expenses, and handling taxes, that money is already allocated.Revenue is a vanity number. Profit is what actually determines your business growth.Your Time Is the Missing Piece in ProfitThis is where most people completely miscalculate.They look at revenue minus expenses and assume what's left is profit. But they don't factor in their time.If you're working 120 hours a month and only taking home a portion of that revenue, your hourly rate may be far lower than you think.Inside the Focused Visionary Framework, this directly impacts your Pricing pillar. If your pricing strategy doesn't account for your time, your business will never be truly profitable.Your Offers Might Not Be ProfitableOne of the easiest ways to diagnose this is to look at a single offer.Break it down:How many hours are you spending?What are the hidden tasks before and after delivery?What expenses are tied to it?When you actually calculate it, most offers are underpriced.This is especially true for longer-term services and coaching containers where time expands beyond what you originally planned.Growth Can Actually Decrease ProfitThis is the part that surprises people.As your business grows:You take on more clientsYou spend more time deliveringYour expenses increaseIf your pricing strategy doesn't evolve with that growth, your profit margin shrinks.This is why you can feel busier than ever but not see an increase in revenue growth.Profit Is What Allows You to ScaleWithout profit, you cannot:Hire supportInvest in your businessTake time offPivot your offersYou stay stuck in a cycle of working to sustain, not to grow.Profit is what creates flexibility. It's what allows your business to evolve beyond just maintaining itself.You Need to Start With AwarenessYou don't need to overhaul everything overnight.Start simple:Look at your last 60 daysTrack your hours (client, admin, marketing)Compare it to your revenue and expensesThis gives you a real picture of your business.From there, you can adjust your pricing strategy, refine your offers, and build a business that actually supports your life.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook