Podcasts about mi3

Host: Nadia Cameron - Editor - Marketing | Associate Publisher Short CMO tenure, job complexity, unrealistic expectations of delivery – commonly driven by short-term ultimatums – plus a disconnect on the metrics that matter, are all contributing to a dangerously common misalignment between CMOs and their CEOs and CFO. And it’s a recipe for trouble for marketing leaders wanting to enact strategic growth. That’s the view of four luminaries participating in the latest CMO Awards Podcast episode. All know a thing or two not only about providing marketing’s value as CMOs, but also now sit on the other side of the c-suite: ADMA CEO and former FMCG CMO, Andrea Marten; Lounge Lovers CEO and former Aldi and Westpac marketing chief, Samuel Viney; Adobe director of digital strategy group APAC and former Tourism Australia CFO, John Mackenney; and Seek commercial growth APAC leader and former consumer marketing lead for ANZ and customer chief at Mercer, Cambell Holt. There is an ongoing refrain marketing leaders need to do more to build and demonstrate commercial acumen and their value to the c-suite. And we have a fresh report making the point again: In the latest Gartner survey, only 27% of CEOs and CFOs reported their CMO’s performance exceeded expectations over the past year. Confidence in a CMO's ability to prove the value of marketing to the enterprise is held by just half (54%) of senior executives. Gartner’s survey also found only 34% of CEOs and CFOs agree with CMOs on the role of marketing in supporting growth. And only one in five CEOs and CFOs report receiving significant clarity from their CMO regarding marketing accountabilities. They’re sobering figures, and they’re not in isolation. Viney paints an all-too-common “chicken-and-egg” scenario: New CMO comes into an organisation and is confronted with demands to improve marketing’s performance “after the last person didn’t achieve what we expected”. “When asked if you’re going to be able to do it, the CMO will say of course I am, that’s why I’m here,” Viney comments. “What you get then is two challenges: Number one is you're perhaps being unrealistic with the expectations you're setting … secondly, just understanding the metrics that matter in the context of a new organisation, particularly if you're changing sectors, takes time.” As a former CFO, Mackenney agrees there’s a further translation issue between the language of finance and marketing which he’s constantly coming up against in his current role at Adobe – in fact, he often finds himself being the “CFO whisperer” for marketers. But he doesn’t put all the blame on CMOs. “I think it's incumbent on a lot of CFOs to better understand, actually, what are the levers that the CMO has, really, what are the some of the cost drivers and the benefits drivers there, so we can have a better understanding between two really critical roles in the organisation,” he says. Yet Martens points out we're still seeing many CMOs reporting on outputs like campaign performance instead of strategic business outcomes and things like customer growth, retention, margin, contribution, pricing, power and overall business improvement and business performance. “They're the metrics that, at the end of the day, the CEOs and the CFOs are looking for, and they're the metrics that actually influence the total enterprise value. They're the conversations that are not being had,” she says. Holt agrees CMOs need to do a better job of business-grade insight to align their own ability to deliver value. “Early on, I discovered the best way to align yourself and to create mutual understanding is to take on the task of learning someone else's language, then also take on the task of translation within the marketing function. Don't make it the CFOs challenge to learn your language, learn their language and speak it, and train as many people in your function as a marketing leader to speak the other person's language as well.” This CMO Awards podcast series is hosted by Nadia Cameron, associate publisher and editor of marketing at Mi3, plus program leader for the CMO Awards.See omnystudio.com/listener for privacy information.

Host: Nadia Cameron - Editor - Marketing | Associate Publisher At its core, the job of the CMO is to deliver business growth. And if Mi3’s story on marketing jobs recently and what company CEOs want in their marketing hires in 2025 is anything to go by, there is a recalibration back to topline growth rather than just pure cost cutting and efficiency, coming our way – good news for marketers, it seems. Yet companies are increasingly favouring alternative job titles, such as chief growth officer and chief customer officer, or creating new functional structures and ways of working to set the north star and signal the need for disruptive, transformational growth. At the same time, diversity of marketing remits makes it difficult to understand what levers marketing chiefs will actually control in their pursuit of growth for a business. In episode three of the CMO Awards podcast, powered by Mi3, three marketing and business luminaries with the mantle of delivering net new approaches to growth, share how they define and pursue that ambition: Lion co-MD and former chief growth officer and CMO, Anubha Sahasrabuddhe; SiteMinder chief growth officer, Trent Innes; and recently installed McCain growth marketing director and former Chobani GM of growth, Olivia Dickinson. All agree putting ‘growth’ front and centre in job titles sends an unambiguous message as to a company’s intent to pursue new growth opportunities, the whole-of-organisation approach required to get there, and the disruptive nature of what is required. It’s also given each executive the power to make the hard decisions necessary to deliver sustainable growth. In Lion’s case, generational shifts around beer consumption provided a burning platform for change, while in organisations such as Chobani, pursuing agility in product innovation pipelines, again with the aim of following consumer trends, created the path to new growth – even amid fears of cannibalising existing SKUs. For Innes at Australian hotel management software-as-a-service company, SiteMinder, growth is encapsulated in the phrase ‘win, love and grow’. “It's not just a simple case of winning them. You actually need to love them. And if you actually do that, you have the opportunity to grow with them.” It’s this thinking that has Innes suggesting marketers too commonly fall into the trap of generating short-term demand instead of thinking about customer lifetime value. “I think marketing has fallen a bit too much into the ‘we're here to create demand’ position… Growth is not demand, it's not sales. It is a team sport, so it has to be across the entire end in business.” Which is why Innes advises marketers to think like a CEO and to “try to get outside of your lane and think about the broader business … How does the broader business look at marketing, and what role do you play in growth?” he asks. “For marketing leaders moving forward to remain relevant, they're going to have to start thinking like that.” Dickinson describes growth in three words: “Bold, strategic choices … we're talking bold bets, sharp focus, but really importantly, knowing when to walk away if it doesn't serve the bigger picture,” she says. Ensuring employees understand Lion’s growth investment is about delivering for future generations is not a won-and-done job, but requires ongoing productivity hunting, is another must for Sahasrabuddhe. “That really helps change your mindset when you are faced with going through the tough choices,” she says. “And there are plenty of tough choices, but they're in service of growth, which gives you a very clear why.” This CMO Awards podcast series is hosted by Nadia Cameron, associate publisher and editor of marketing at Mi3, plus program lead for the CMO Awards. See omnystudio.com/listener for privacy information.

Host: Nadia Cameron - Editor - Marketing | Associate Publisher Being able to convince others is the most critical skill marketers need to possess – the whole job of marketing is to influence consumers to consider then purchase your brand, after all. But as marketers progress into senior management positions, they also need to get better at getting team members as well as executive leadership and internal stakeholders onside. In episode 2 of The CMO Awards podcast series, powered by Mi3, three leading marketing chiefs who exhibit influence in spades tell us how they’ve done it: Former Google director of marketing ANZ, Aisling Finch, Tourism Australia CMO, Susan Coghill, and Creative Australia executive director of development and partnerships and former ABC director of audiences, Leisa Bacon. For Finch, who spent 13 years with Google, advocating for the local market to global stakeholders was a daily job. Having started with an Australia-first advocacy approach, picking and choosing the metrics that told the story she wanted to tell, she switched a blunt instrument for nuanced engagement and putting herself in the listener’s shoes. “I found it actually quite a disarming strategy to almost go the opposite way of advocacy and say to people: ‘Okay, so we're 55th in population in the world, why are you even spending time with me?’ It’s almost that underdog card. But then you build a bit of credibility – you bring data, bring empathy… and you start to build a story. It's quite disarming and builds trust when you say, ‘interesting, we’re 55th in terms of population, but guess what, we’re 13th on GDP. And look at the willingness of consumers to spend on smartphones, or content,” she says. “Putting yourself in their shoes, being empathetic, and bringing in data without over advocating – I found that to be more effective.” That, and sharing the odd Tim Tam, she quips. Being honest and sharing bad news early is another must CMOs agree on. Coghill, has a “no surprises” rule she applies from team to CEO, finance team, and corporate affairs. “I joke with them I am still a Catholic school girl and feel the need to confess everything and bring everybody into the tent,” she jokes. “But it has served me well, and it has kept my colleagues well informed and able to help me when and where I've needed it.” It’s a similar philosophy for Bacon. “In media – and especially the ABC – you are so heavily scrutinised, you have to be transparent about the good and bad all the time,” she comments. “I would apply that going forward to every job I would do. Transparency builds credibility, it builds trust, but it also is just a good way of working.” Bacon adds: “You can’t actually have influence without credibility, and you need to do things to actually build credibility”. This CMO Awards podcast series is hosted by Nadia Cameron, associate publisher and editor of marketing at Mi3, plus program leader for the CMO Awards.See omnystudio.com/listener for privacy information.

Oxford University Associate Professor Felipe Thomaz was a runaway Mi3 hit last year with a peer-reviewed paper that smashes the economics and relevance of audience reach. His analysis – based on 1,000 campaigns and a million customer journeys via Kantar and Wavemaker data – finds blunt use of reach will not deliver business outcomes, because not all reach is equal. Business outcomes was all the talk at the Future of TV Advertising last week, with industry backing the build of a real-time dashboard via Adgile Media to map and measure impressions delivered to hard results close to real-time. Thomaz thinks it’s a start but warns industry risks falling into a “trap” of short-term skew, essentially applying performance metrics to a brand channel. “That worries me,” per Thomaz. “We know from decades of existing research that the long-term impact of advertising is twice the short-term impact of advertising.” But that doesn’t mean industry shouldn’t build it. Per Thomaz, “It's definitely the right path, and we can do this, but we cannot stop there. This is low hanging fruit. You start there, start measuring and say, ‘look, I'm getting outcomes’ … But you cannot ignore the fact that the future exists.” However, he thinks if industry builds it – and keeps building – it could pay off. “If you're eating low hanging fruit and everybody else is eating off the floor, you're golden.” Meanwhile Thomaz thinks agencies could be the key to cracking the code on moving beyond reach and into outcomes because they have enough visibility on pool of clients and, potentially, their data. He says one big global brand owner that has in-housed most of its media is finding exactly the same thing as his paper suggests – and making major gains as a result. Thomaz says that code is all outlined in his paper – and any agency can lift it. “They literally can just go steal the code and run.” Now he’s working on another paper – aiming to prove the impact of different media channels and beyond – including touchpoints like “customer service and salespeople and their effectiveness in driving different outcomes” within different categories. “This is interesting for the people that own those channels, because suddenly they're not competing just on audience size – they're competing on value derived from that audience,” says Thomaz. “That is what media owners are going to be really interested in: Can I charge more for an impression on my platform for this client because they'll get 6x the return [versus another channel].”See omnystudio.com/listener for privacy information.

210. In this thrilling episode, we dive headfirst into the explosive Mission Impossible franchise, zooming in on the high-octane third installment, MI3!From Ethan Hunt's gripping evolution to the game-changing casting choices, we uncover how this film reshaped the series.Get ready for an action-packed discussion as we break down jaw-dropping stunts, cutting-edge tech, and the emotional stakes that keep us on the edge of our seats. Plus, we share our personal takes on the film's impact and its reception, setting the stage for even more epic conversations ahead.Don't miss this pulse-pounding journey into the world of espionage, intrigue, and unforgettable moments. Hit play and join the mission now!Don't forget to subscribe so you don't miss Part Two!You can see the video version of this episode at https://youtu.be/DRu0uwVcx7oMessage The Show Directly & Join The Conversation !Support the showYou can now support the show and help me to keep having inspiring, insightful and impactful conversations by subscribing! Visit https://www.buzzsprout.com/1716147/support and thank you so much in advance for helping the show!Links:Roberto on Instagram http://www.instagram.com/robertorevillalondonTailoring Talk on Instagram http://www.instagram.com/tailoringtalkpodcastTailoring Talk on YouTube https://youtube.com/@tailoringtalkCreditsTailoring Talk Intro and Outro Music by Wataboy / TVARI on PixabayEdited & Produced by Roberto RevillaConnect with Roberto head to https://allmylinks.com/robertorevillaEmail the show at tailoringtalkpodcast@gmail.com

Host: Nadia Cameron, Editor - Marketing | Associate Publisher Amid all the hype, excitement and trepidation around digital, marketing automation, data utilisation and now AI coming into marketing, is the very real need to build team capability and empowerment to actually use the tools effectively – and in a way that delivers business outcomes. As Infosys global CMO, Sumit Virmani, told Mi3 recently: “As AI is a very new technology, it can be a big challenge for teams at large to embrace because they don’t know how to do it. Educating them in the process of embracing AI, on the tools, and actually making investments in your team to get them the comfort to experiment, is the responsibility of a marketing leadership team.” But it’s not just tech changing the shape of marketing execution. New channels and connectivity to customer – as well as higher expectations of said customer – are demanding marketers build a diverse range of brand, people and specialist skill sets. Then there’s the relentless scrutiny of marketing effectiveness and budgets requiring ever stronger commercial nous. Mi3 and the AMI’s Marketing & Customer Benchmarks FY2023 Outlook report last June of 105 Chief Marketing, Customer and Growth Officers highlighted the changes they’re preparing for – team structures and shifting KPI’s among them, with customer lifetime value metrics surging for many. All this makes it imperative marketing teams run continuous learning and capability development loops. Two CMOs striving for this are Freedom Furniture’s Jason Piggott and Wesfarmers Health’s Corrina Brazel. Quick to jump into the Australian Marketing Institute’s new skills assessment tool, 12 months after the launch of its Competency Framework, both see a need for more formalised learning programs that don’t just cover new specialist skills, but can also improve core marketing knowledge across their teams. While the AMI’s Competency Framework provides those foundations and learning structures, the assessment tool is about having productive, proactive conversations with teams while also holding up a mirror to your own strengths and weaknesses, both say. Per AMI CEO, Bronwyn Heys: “Modern marketers need to be bench ready. They need to be ready for anything – for the market, for the consumer.” No less keen to pursue learning rigour is REA Group, whose GM of audience and marketing, Sarah Myers, says has a “very feedback hungry culture” and commitment to deep, specialist skills. A one-size-fits-all program, however, hasn’t been the right option, nor has a pure marketing strain to capability development. Instead, the company has been building out an internal university that recognises certain skills as important across the business. Tune into this latest Mi3 podcast episode as we unpack the pros and cons of skills assessment, specialist versus generalist capability building, and how marketing leaders encourage continuous learning across their teams from the bottom up – while also not forgetting to skill up themselves.See omnystudio.com/listener for privacy information.

Mi3’s most read story of 2024 came via an Oxford University marketing scientist’s peer-reviewed paper underlining precisely why not all reach is equal. Based off analysis of 1,000-plus campaigns and a million customer journeys via Kantar and Wavemaker, the data shows optimising for reach alone rarely tallies with business growth. In fact, in almost all cases, per Saïd Business School Associate Professor Felipe Thomaz, it delivers “really mediocre outcomes”. That’s the collective market failure News Australia aims to address – at least the start of it, with ‘Engaged Reach’, which counters the current industry bias for chasing fleeting user volumes for shallow scale. News Australia’s Lou Barrett, Dean La Rosa and Jess Gilby unpack how it’s already working for Mars Petcare, Chemist Warehouse, Inspiring Vacations and Subway, the latter a benchmark win for the publisher in QSR after Subway’s CMO said News Australia’s custom-built, integrated program outplayed the big tech platforms and landed the entire Subway initiative. The “all assets” rollout rapidly notched 3 per cent sales growth after a single campaign for Subway. The trio also underline why News Australia’s partnership with free streaming service Tubi – Barrett aims to rapidly double its monthly audience towards 3 million – means it can map buyer intent signals from the content audiences are reading to the shows they are watching. Plus tell advertisers where their best targets can be found around the clock, what they are interested in and how to engage them to maximise results.News Australia feeds circa 2.5 billion monthly intent signals into its CDP, enabling marketers to target audiences across 7,000 segments, using AI to hit sweet spots that might not be immediately obvious, per La Rosa. “It will forecast, it will understand the size, the scale, the relevance.” As Gilby underlines: “Everyone's got data, but it's about how you use it, how you apply it, and how you can be creative with it … We’re going from efficiently reaching audiences to effectively engaging them.” Somewhere in Oxford, a professor will be nodding in agreement.See omnystudio.com/listener for privacy information.

Welcome to the first in our CMO Awards podcast series, powered by Mi3. This limited-episode series dives into the key topics and issues making up how marketing as a function, and its leaders, contribute to growth. To do this, we’re engaging in a select number of conversations with industry luminaries, CMO Awards judges, former CMO50 winners, current and former marketing and customer leaders and more as we lead into, then recognise the winners of our inaugural CMO Awards on 7 May. This podcast is brought to you by platinum CMO Awards 2025 sponsor, Adobe. Kicking us off to talk about how marketing elevates its stature in the eyes of the CEO and board are three of this year’s CMO Awards judges: Former Westfield CMO and non-exec board director, John Batistich; former Audi chief marketing and customer officer and now non-exec director, Nikki Warburton; and executive and board recruitment partner and one-time Kimberly Clark CMO, Michele Phillips. All three have the unique ability to see it from both sides: As former marketers plying the trade, and now as non-executive board directors or in board and CEO-level recruitment. Channel and audience fragmentation, too much data, relentless transformation across organisations, dour economic conditions, ever-more pressure to prove marketing’s worth, too much efficiency while trying to find more effectiveness and ever-higher demands for technology competence – these are just a few of the things CMOs are navigating. For many, it can feel like they don’t have enough control of what’s happening to their function while they look to execute their craft with excellence. And admitting something was less than a success feels like certain doom. View it from the other side, however, and you get a rather different picture of what marketing needs to do to win respect. CEOs and Boards are needing to do more with less to find profitable growth, investor and financial markets are relentless, and business, cyber and market risk factors have multiplied. These execs want marketing leaders who can make hard and strategic choices, and judge them as much on what they choose to do as much as what they say no to. All while telling a realistic but progressive story of customer and market engagement. This series is hosted by Nadia Cameron, associate publisher and editor of marketing at Mi3, plus program leader for the CMO Awards.See omnystudio.com/listener for privacy information.

Host: Andrew Birmingham, Editor - CX | Martech | Ecom Two years after a Mi3 published a comprehensive analysis of the customer data market in Australia, we revisited many of the brands we spoke with to assess their progress and measure their return. Companies that have persevered are realising strong returns and extending beyond their early use cases. But it has often been a hard road to hoe. There are integration and organisational challenges to overcome - and unexpected problems such as bill shock from unanticipated quarterly charges that can run into tens and even hundreds of thousands of dollars. As to the market, it’s more competitive than ever with the number of CDP vendors active in Australia rising significantly even though the volume of tenders has largely held the line, according to industry insiders. That means competition is heating up. There are three macro trends – the rise of composable CDPs - we’ll explain that later - and greater CIO control over data infrastructure amid a backdrop of three-year software renewals rolling over and the need to accurately assess ROI for a technology that is often hard to assign direct value against. Rich McFarland from Compare Club, Courtney Gerrits from the University of Tasmania, and Cam Strachan from Southern Cross Austereo dive deeply into the detail, discussing their experience with their own CDP implementations, describing the tangible benefits gained, such as improved customer acquisition costs, enhanced communication strategies, and increased operational efficiencies…there’s a few lessons they learned along the way to boot too. See omnystudio.com/listener for privacy information.

Nico Neumann is deep in the weeds on digital marketing attribution, market mix modelling [MMM] and incrementality testing – likewise the dangers of narrow audience targeting and junk user data - the latter a $20bn market in the US alone. The Melbourne Business School Associate Professor in 2019 published research proving that closing your eyes and randomly selecting male or female audience targets was more accurate than the data brokers and DSPs many advertisers buy from. Neumann claims a senior data broker admitted to him privately that they knew their data was crap, “but who cares? Marketers are buying this”. (Like Arielle Garcia, UM’s former US privacy lead who last year told Mi3 she had accessed her data profile from multiple third party brokers with laughable results, Neumann has downloaded his own, “and it’s hilarious”. You should do the same - we’ve got a URL in our Mi3 feature to test your profile segments). Neumann batted away claims his B2C audience studies were too broad and challenged widely held assumptions that niche segments and B2B were where precision targeting of online users actually works. Last year he ran tests with IT giant HP - a paper is coming - that sharply contests most B2B marketing plans and particularly so for tech sector practitioners. “No matter what we used, it was either equal to random targeting, or even worse,” says Neumann. First party data is better, per Neumann, but there are caveats, particularly around clean rooms and matches that can be bogus. He advises marketers to upload made up email addresses and see what they get back - hashed user 'match rates’ may not be what they seem. His advice: stick with the first and second party data you can trust, but even then, don’t assume targeting will deliver better bang for buck. “I would even take a step back and ask, do you need to target that narrowly? There are very few cases where it makes sense … Why do you even need to exclude people and increase the cost, instead of just letting the content or message do that?” Neumann sees the explosion of market mix modelling and measurement approaches as “a good thing”. But there are market rumblings that the big platforms pushing MMMs risk skewing towards inherent model biases. Either way, Neumann’s working on a project to compare how all the main MMMs hitting the market actually perform. He urges marketers to question all models – and his advice for those emerging from business schools is the same as for seasoned CMOs: Hone fundamentals that will last a lifetime; don’t overspecialise in trends and fads. “Ask hard questions – and just test stuff yourself.”See omnystudio.com/listener for privacy information.

When experienced B2B marketer and former agency planner Taz Bareham decided to take on the title of 'Fractional CMO' three years ago, there were a handful of people on LinkedIn using the moniker. Fast forward to today, and the supply pipeline has grown to thousands, even outpacing solidly growing demand for these forms of executives. Why? Better work / life balance, avoiding burnout, a desire to stick with the craft of marketing instead of moving into non-exec or CEO roles, plus more opportunity to try another category and industry are just some of the reasons experienced marketers are being lured in. “I get back to go to back to the joy of being a CMO versus sinking under the pressure of being a CMO,” Bareham says. There are plenty of reasons for why businesses are turning to this emerging executive gig economy too. Cost efficiency is inevitably one, and Deloitte has noted companies can save up to 50 per cent by getting in fractional execs over full-time equivalents [FTE]. It's also a way for scale-ups to access marketing and other senior leadership talent they otherwise couldn't afford, and have the helping hand of specialist or generalist expertise they don't have on the existing team. “In that tech space, where I focus, words like profitability and runway are now back in vogue after 10 years of kind of being in the wilderness,” says Zac King, founder of The Fractional Exec Community. “The ability to pick up a senior exec or senior marketer who's been there, done that, got the scars to prove it, and to do it in a really flexible and targeted way just makes sense.” Then there's the flexibility – fractional execs can be a liquid workforce, something to turn on and off, to help build or support strategy and teams as an organisation matures, operationalise capability, go-to-market expertise and get to commercial impact quicker. It's certainly how US-based founding partner of CMO Syndicate, Shayne de La Force, and his army of 21 CMOs across six countries operate. And in marketing specifically, complexity and breadth of remit can make it incredibly difficult to find a CMO who can do all you need. It's why Tumbleturn launched its fractional CMO service in 2024. “What we found is the remit so broad, you have either very strong, strategic CMO, or generally, more often than not, a strong operational CMO,” says partner, Anthony Gregorio. “But rarely do you find that unicorn who is very comfortable playing in both spaces.” In this episode, hosted by Mi3's Nadia Cameron, we take a deep dive into the real-life experience of being a fractional exec, what it means for the wider marketing fraternity, and how dominant fractional executive workforces will become.  See omnystudio.com/listener for privacy information.

Part Two: After last week's instalment with S4 Capital's founder and former WPP boss, Sir Martin Sorrell – in which he explained why the market cap of his next generation marketing services firm had plummeted from £5 billion to £300 million in the past three years – he's back for part two. We cover the consolidation of the $700 billion global digital ad market down to a handful of global tech media players. Is that dangerous for brands and the broader marketing supply chain? Maybe, but Sir Martin thinks they're only going to get bigger. Plus, we go deeper into AI and mass personalisation – Netflix style – along with the dodgy, inaccurate, but thriving online user data trade that was revealed a month or so ago by UM's former chief privacy officer, Arielle Garcia (which is now Mi3's top podcast and story so far this year). For the record, Sorrell agrees with Garcia: “Garbage in, garbage out ... There are some murky parts of the market, but that's our role to expose that, not to be a part of it.” Either way, he thinks the platforms will only get closer to marketers at the expense of intermediaries – and there is little agencies can do to stop it. Plus, he says OpenAI chief Sam Altman, who reckons AI will displace 95 per cent of advertising jobs, is “directionally right”. The timeframe? “Three years,” per Sorrell. “It's going to be uncomfortable.” Conversely, Sorrell says the big platforms won't be shrinking any time soon. On a GDP basis, “these are countries, they are not companies anymore.” He thinks that means regulation, unless co-ordinated globally, is ultimately powerless.See omnystudio.com/listener for privacy information.

Part One: It's been three years since Sir Martin Sorrell was last on the Mi3 podcast - he declared then a mea culpa of sorts that he didn't - and couldn't - transform WPP, the giant marketing services holding company he founded in the 1970s, fast enough because it was listed. At the time (2021), Sir Martin's next generation digital holding company, S4Capital, was firing with a market cap of circa £5 billion (AUD $9.6bn), just three years after a street fight with WPP's board saw him exit and start the new business. He was bleak on the future of his old British firm at the time along with WPP's French and US-based global holding company rivals. But since then, S4Capital's market cap has plunged more than 90 per cent to £300 million (AUD $582m) as the tech sector, representing upwards of 45 per cent of S4's revenues, slashed their own marketing budgets globally. But there's more to it – the basics actually, like pricing S4Capital's business services appropriately to clients. Sir Martin almost acknowledges some rookie errors at S4 in managing the business, which operates as .Monks today globally in-market across technology and content. Aside from his typically robust macro views, Sir Martin also appears to have developed a new and begrudging respect in building S4Capital for businesses that can break down business silos - and lashings of enthusiasm to hire people “who are sharers”, he says. “If ever I was to write a book, which I will never do, about our business, clients and agencies, I would say the biggest impediment is the political structure, or the structure of the companies - they are organised basically into silos,” he told Mi3 last week during a visit to Australia. “Good people tend to put their arms around things. There are exceptional people who are good, who are sharers. Those are the jewels…find good people who are good by definition, but also who share, and we do have them inside our company, but to be frank there are not as many as there should be.”See omnystudio.com/listener for privacy information.

A deep, senior marketer study and report by Mi3, The Australian Marketing Institute (AMI), Qualtrics and Tumbleturn finds hard evidence across 105 top marketers responsible for $3bn-plus of budgets of an emergent three-speed marketing economy and upended KPIs and priorities. There are big question marks in key sectors such as retail around the effectiveness of personalisation efforts: Just 15 per cent think their CX is performing, though telcos are confident they're smashing it. There's also a major swing to performance media as CMOs seek instant results. The good news is that after decades of being perceived as the colouring-in department, 83 per cent of marketers say that has now shifted, with boards and CEOs perceiving marketing as a critical growth driver – though B2B marketers are far less certain. Problem is, marketer remits are exploding and the FY 25 Marketing & Customer Benchmarks report, polling top marketers across all B2C and B2B sectors, finds the majority feeling ill-equipped to tackle what's rapidly coming at them. Plus they now have heightened responsibility for customer – with customer lifetime value or CLV eclipsing all other KPIs across the sample as a future indicator – thrust upon them. But CMOs, customer chiefs and marketing directors across the piste are trying to offload duties to free-up bandwidth. Getting lead agencies to manage the partner roster – with an average of 10 agencies per brand across the survey – alongside consolidation is a rising trend, as is hybrid in-housing. Large brands meanwhile forecast project work will eclipse retainer arrangements, with even small brands suggesting it will be at least half of their requirements. Then there's the question of AI and just how marketers are using it. Content creation and productivity – which comes with positive and negative connotations for headcount – top the pile. AMI's Bronwyn Heys, Tumbleturn's Jen Davidson, Qualtrics' Ivana Sekanic and Akcelo's Aden Hepburn unpack the findings and implications for marketers, agencies and the broader supply chain heading into FY25 and beyond. Download the report – here – to accompany the nuanced expert view.See omnystudio.com/listener for privacy information.

This conversation is about getting marketers, agencies, media and tech to become more like chartered accountants – in a good way. That is, have letters after their name that mark them out to employers, peers and recruiters as the most horizontally skilled and relevant in the business – and be required to continue learning every year to keep them. Which is precisely why Mi3 and the Australian Marketing Institute (AMI) have partnered. Log-in and read Mi3's articles and earn continuous professional development (CPD) points that count towards retaining the AMI's Certified Practising Marketer (CPM) status. CPMs need 100 points every year to keep their status. So get reading. But first, listen to why chartered status, continuous learning and breadth of skills are critical for marketers and those in the supply chain that want to a) remain relevant and b) progress to the top and beyond. Menulog CMO Simon Cheng is using the AMI framework of 25 competencies to create “horizontal” marketers. “Don't be afraid to swim in other lanes, and become best mates with the CFO” is his advice to marketers – and amass financial acumen much earlier in your career. For AFL marketing boss, Anthony Voyage, harnessing the framework is all about “marketing fitness” and gaining incremental advantage through it. Chelsea Wymer knows exactly the value of chartered status – because she's CMO at Chartered Accounts Australia and New Zealand, which accredits 136,000 chartered accountants. Her advice? “Take control of your own learning” – and sign up with the AMI: “It really does tell the organisations we work for that we're more than just ‘the colouring in department'; that we're experts with serious tech and digital skills – and commercial acumen.” AMI CEO Bronwyn Heys says businesses need “bench-ready talent” if they are to promote from within – which requires more horizontal and “more adaptable” talent given accelerating flux. Hence developing the AMI's 25 competencies with counterparts in the UK, Europe and the US. But she says there is one constant: “If you do not have commercial acumen as a marketer, you are going to fail.” AMI Board Chair Andrew Thornton says recruiters are exasperated at the lack of “broader, non-marketing expertise” in those applying for CMO roles. “It is really hindering where they are going,” he suggests. If recruiters are telling you what's closing off your job options… it's probably worth listening.See omnystudio.com/listener for privacy information.

There's so much happening on the regulatory front it's dizzying, so Mi3 called in the experts for an update - and it's proven rather revealing: Despite intensive lobbying from loyalty scheme operators and beyond, Australia's sweeping privacy law overhaul remains on course to land this year – with massive implications for just about every business. “It's now clear that we will see a substantial broadening of what is regulated as personal information,” according to Data Synergies Principal, Peter Leonard. “That will include use of online tracking codes and techniques such as fingerprinting, which enable the targeting of individual consumers – and I think we will see that regulation encompassing not only online targeted advertising, but also targeting of content.” Which gives publishers something to ponder – especially those making major martech investments, says Civic Data's Chris Brinkworth. Across all sectors, Brinkworth warns companies are leaking data on a wholesale basis “in a way that contravenes current Australian Privacy Principles let alone future Australian Privacy Principles”. The broadening of personal information definitions will also govern use of CX data within martech stacks, effectively limiting what banks and retailers, for example, can do with customer data unless they can explain it to “someone of below average intelligence,” per Leonard - and provided it passes a test of ‘fair and reasonable' use. If not, prepare to fall foul of the Privacy Act, face class action lawsuits and massive fines. The Feds, warns Leonard, are getting firmer on their position, and industry is not being heard “at the same level that privacy advocates and a number of the consumer organisations are being heard in Canberra”. Meanwhile, the ACCC's probe of data brokers is expected back from Treasury as early as this week, with fallout likely for Australia's marketing supply chain. “We're all talking about Meta and Google hoovering up data, but I think the biggest operator in terms of data brokerage in Australia is Woolworths' Quantium,” per Laurel Henning, Legal and Regulatory Affairs Correspondent at Capital Brief. But across the pond, Google now faces genuinely existential challenges, says Future Media's Ricky Sutton, as the US Justice Department and Federal Trade Commission “have both said that what they're seeking is a breakup of Google. So there are big changes ahead.” Governments, he says, have decided enough is enough, big tech is about to cop it – and the impacts will market-wide.See omnystudio.com/listener for privacy information.

John is on the road in NYC and has Ryan Long on for this week's episode. ------WATCH: https://www.youtube.com/watch?v=D3j3mFrENaUJohn's NEW Comedy Special, "John Crist Would Like To Release A Statement"------THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/3/8 Royal Oak, MI3/9 Fort Wayne, IN3/10 Peoria, IL3/22 Buffalo, NY3/23 Toronto, ON3/24 Erie, PA3/28 Durham, NC3/29 Macon, GA3/30 Chattanooga, TN4/12 Rochester, MN4/13 St. Paul, MN4/14 Duluth, MN4/18 San Jose, CA4/19 Santa Rosa, CA4/20 Redding, CA4/25 Dayton, OH4/26 Lexington, KY5/17 Lincoln, NE5/18 Des Moines, IA5/19 Grand Forks, ND6/6 Charleston, WV6/7 Baltimore, MD6/8 Newark, NJ6/9 New Haven, CT6/14 Portland, OR6/15 Tacoma, WA6/16 Spokane, WA-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:STAMPS: Get a 4-week trial, free postage, and a digital scale at https://www.stamps.com/netpositive. Thanks to Stamps.com for sponsoring the show!ROCKET MONEY: Stop wasting money on things you don't use. Cancel your unwanted subscriptions – and manage your money the easy way – by going to RocketMoney.com/netpositiveMANSCAPED: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comPRODUCED BY:Alex Lagos / Lagos Creative

Attention men: DO NOT leave your wife at the airport... unless she deserves itAttention women: Twerking is apparently a spiritual healing exercise now... have funAttention Zanesville: We are going to crack this case... stay tuned------WATCH: https://www.youtube.com/watch?v=D3j3mFrENaUJohn's NEW Comedy Special, "John Crist Would Like To Release A Statement"------THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/3/1 Mobile, AL3/2 New Orleans, LA3/3 Sugar Land, TX3/8 Royal Oak, MI3/9 Fort Wayne, IN3/10 Peoria, IL3/22 Buffalo, NY3/23 Toronto, ON3/24 Erie, PA3/28 Durham, NC3/29 Macon, GA3/30 Chattanooga, TN4/12 Rochester, MN4/13 St. Paul, MN4/14 Duluth, MN4/18 San Jose, CA4/19 Santa Rosa, CA4/20 Redding, CA4/25 Dayton, OH4/26 Lexington, KY5/17 Lincoln, NE5/18 Des Moines, IA5/19 Grand Forks, ND6/6 Charleston, WV6/7 Baltimore, MD6/8 Newark, NJ6/9 New Haven, CT6/14 Portland, OR6/15 Tacoma, WA6/16 Spokane, WA-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:AG1: Free 1-year supply of Vitamin D & 5 free travel packs. Go to https://drinkag1.com/netpositiveBLUELAND:Get 15% off your first order by going to Blueland.com/netpositiveMANSCAPED: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comPRODUCED BY:Alex Lagos / Lagos Creative

John and Alex officially passed the test to be U.S. Citizens, and it didn't involve any gambling....------WATCH: https://www.youtube.com/watch?v=D3j3mFrENaUJohn's NEW Comedy Special, "John Crist Would Like To Release A Statement"------THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/3/1 Mobile, AL3/2 New Orleans, LA3/3 Sugar Land, TX3/8 Royal Oak, MI3/9 Fort Wayne, IN3/10 Peoria, IL3/22 Buffalo, NY3/23 Toronto, ON3/24 Erie, PA3/28 Durham, NC3/29 Macon, GA3/30 Chattanooga, TN4/12 Rochester, MN4/13 St. Paul, MN4/14 Duluth, MN4/18 San Jose, CA4/19 Santa Rosa, CA4/20 Redding, CA4/25 Dayton, OH4/26 Lexington, KY5/17 Lincoln, NE5/18 Des Moines, IA5/19 Grand Forks, ND6/6 Charleston, WV6/7 Baltimore, MD6/8 Newark, NJ6/9 New Haven, CT6/14 Portland, OR6/15 Tacoma, WA6/16 Spokane, WA-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:MIRACLE MADE: Save OVER 40% + 3 free towels with promo code NETPOSITIVE at trymiracle.com/NETPOSITIVEHENSON SHAVING: Go to HensonShaving.com and enter NETPOSITIVE at checkout to get 100 free blades with your purchase. (Note: you must add both the 100-blade pack and the razor for the discount to apply.)GOODR: Pick up a pair at goodr.com/NETPOSITIVE and use code NETPOSITIVE for FREE shipping PRODUCED BY:Alex Lagos / Lagos Creative

It's all a stimulation. Joe Biden is a psyop who needs Neuralink, ESPN is a bunch of liars, and John is heavy into gambling now.------WATCH: https://www.youtube.com/watch?v=D3j3mFrENaUJohn's NEW Comedy Special, "John Crist Would Like To Release A Statement"------THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/16 Munhall, PA2/17 Zanesville, OH2/18 Cleveland, OH3/1 Mobile, AL3/2 New Orleans, LA3/3 Sugar Land, TX3/8 Royal Oak, MI3/9 Fort Wayne, IN3/10 Peoria, IL3/22 Buffalo, NY3/23 Toronto, ON3/24 Erie, PA3/28 Durham, NC3/29 Macon, GA3/30 Chattanooga, TN4/12 Rochester, MN4/13 St. Paul, MN4/14 Duluth, MN4/18 San Jose, CA4/19 Santa Rosa, CA4/20 Redding, CA4/25 Dayton, OH4/26 Lexington, KY5/17 Lincoln, NE5/18 Des Moines, IA5/19 Grand Forks, ND6/6 Charleston, WV6/7 Baltimore, MD6/8 Newark, NJ6/9 New Haven, CT6/14 Portland, OR6/15 Tacoma, WA6/16 Spokane, WA-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:BABBEL: Get 55% OFF your Babbel subscription at Babbel.com/NET(Rules and restrictions may apply)ROCKET MONEY: Stop wasting money on things you don't use. Cancel your unwanted subscriptions – and manage your money the easy way – by going to RocketMoney.com/netpositiveMIRACLE MADE: Save OVER 40% + 3 free towels with promo code NETPOSITIVE at trymiracle.com/NETPOSITIVEPRODUCED BY:Alex Lagos / Lagos Creative

It's about time you get some new mulch, clean out your garage, and ponder Mount Rushmore.Intro (0:00)Are we doing content? (4:45)Tracy Chapman (18:10)Wear shoes (34:55) Mount Rushmore (47:44)OnlyFans Mom (1:08:44)------WATCH: https://www.youtube.com/watch?v=D3j3mFrENaUJohn's NEW Comedy Special, "John Crist Would Like To Release A Statement"------THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/9 Amarillo, TX2/10 Wichita Falls, TX2/11 Lubbock, TX2/16 Munhall, PA2/17 Zanesville, OH2/18 Cleveland, OH3/1 Mobile, AL3/2 New Orleans, LA3/3 Sugar Land, TX3/8 Royal Oak, MI3/9 Fort Wayne, IN3/10 Peoria, IL3/22 Buffalo, NY3/23 Toronto, ON3/24 Erie, PA3/28 Durham, NC3/29 Macon, GA3/30 Chattanooga, TN4/12 Rochester, MN4/13 St. Paul, MN4/14 Duluth, MN4/18 San Jose, CA4/19 Santa Rosa, CA4/20 Redding, CA4/25 Dayton, OH4/26 Lexington, KY-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:AG1: Free 1-year supply of Vitamin D & 5 free travel packs. Go to https://drinkag1.com/netpositiveMANSCAPED: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comSTAMPS: Get a 4-week trial, free postage, and a digital scale at https://www.stamps.com/netpositive. Thanks to Stamps.com for sponsoring the show!PRODUCED BY:Alex Lagos / Lagos Creative

John is hot off three sold-out shows at the Ryman in Nashville, and firing on all cylinders. Chris Young is freed, Ben Rector knows his water brands, we earn what "stainless steel" means, and John puts the "wellness" movement in its place.------WATCH: https://www.youtube.com/watch?v=D3j3mFrENaUJohn's NEW Comedy Special, "John Crist Would Like To Release A Statement"------THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/2 Greenville, SC2/3 Knoxville, TN2/4 Huntsville, AL2/9 Amarillo, TX2/10 Wichita Falls, TX2/11 Lubbock, TX2/16 Munhall, PA2/17 Zanesville, OH2/18 Cleveland, OH3/1 Mobile, AL3/2 New Orleans, LA3/3 Sugar Land, TX3/8 Royal Oak, MI3/9 Fort Wayne, IN3/10 Peoria, IL3/22 Buffalo, NY3/23 Toronto, ON3/24 Erie, PA3/28 Durham, NC3/29 Macon, GA3/30 Chattanooga, TN-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:AG1: Free 1-year supply of Vitamin D & 5 free travel packs. Go to https://drinkag1.com/netpositiveHENSON SHAVING: Go to HensonShaving.com and enter NETPOSITIVE at checkout to get 100 free blades with your purchase. (Note: you must add both the 100-blade pack and the razor for the discount to apply.)PRODUCED BY:Alex Lagos / Lagos Creative

It's the first solo episode in a while, and John is back and feeling very grateful, but also, stop asking for customer email addresses at American Eagle...------WATCH: https://www.youtube.com/watch?v=D3j3mFrENaUJohn's NEW Comedy Special, "John Crist Would Like To Release A Statement"------THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/1/27 Nashville, TN2/2 Greenville, SC2/3 Knoxville, TN2/4 Huntsville, AL2/9 Amarillo, TX2/10 Wichita Falls, TX2/11 Lubbock, TX2/16 Munhall, PA2/17 Zanesville, OH2/18 Cleveland, OH3/1 Mobile, AL3/2 New Orleans, LA3/3 Sugar Land, TX3/8 Royal Oak, MI3/9 Fort Wayne, IN3/10 Peoria, IL3/22 Buffalo, NY3/23 Toronto, ON3/24 Erie, PA3/28 Durham, NC3/29 Macon, GA3/30 Chattanooga, TN-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:ROCKET MONEY: Stop wasting money on things you don't use. Cancel your unwanted subscriptions – and manage your money the easy way – by going to RocketMoney.com/netpositiveBLUELAND:Get 15% off your first order by going to Blueland.com/netpositiveMIRACLE MADE: Save OVER 40% + 3 free towels with promo code NETPOSITIVE at trymiracle.com/NETPOSITIVEPRODUCED BY:Alex Lagos / Lagos Creative

A media legend is joining us today. You know her from her extensive coverage as an anchor at a little sports media company called ESPN... welcome Sage Steele! Sage and John talk about her relationship with Stu Scott, Stephen A Smith, Pat McAfee, and more. They also discuss her start at ESPN, and her love for NASCAR, and Sage shares some wisdom on when it is time to put your foot down and speak up.------WATCH: https://www.youtube.com/watch?v=D3j3mFrENaUJohn's NEW Comedy Special, "John Crist Would Like To Release A Statement"------THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/1/18 North Charleston, SC1/19 Columbia, SC1/20 Wilmington, NC1/27 Nashville, TN2/2 Greenville, SC2/3 Knoxville, TN2/4 Huntsville, AL2/9 Amarillo, TX2/10 Wichita Falls, TX2/11 Lubbock, TX2/16 Munhall, PA2/17 Zanesville, OH2/18 Cleveland, OH3/1 Mobile, AL3/2 New Orleans, LA3/3 Sugar Land, TX3/8 Royal Oak, MI3/9 Fort Wayne, IN3/10 Peoria, IL3/22 Buffalo, NY3/23 Toronto, ON3/24 Erie, PA3/28 Durham, NC3/29 Macon, GA3/30 Chattanooga, TN-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:HELLO FRESH: Go to HelloFresh.com/netpositivefree and use code NETPOSITIVEFREE for FREE breakfast for life! One breakfast item per box while the subscription is active. MANSCAPED: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comAG1: Free 1-year supply of Vitamin D & 5 free travel packs. Go to https://drinkag1.com/netpositivePRODUCED BY:Alex Lagos / Lagos Creative

Today's guest is a comedy legend from Atlanta Georgia. He was the host of BET's Comic View, which played a role in the inspiration of John's comedy career. He sheds some light on those who are golfing at night, french dressing, and what to watch out for at Waffle House.------WATCH: https://www.youtube.com/watch?v=D3j3mFrENaUJohn's NEW Comedy Special, "John Crist Would Like To Release A Statement"------THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/1/18 North Charleston, SC1/19 Columbia, SC1/20 Wilmington, NC1/27 Nashville, TN2/2 Greenville, SC2/3 Knoxville, TN2/4 Huntsville, AL2/9 Amarillo, TX2/10 Wichita Falls, TX2/11 Lubbock, TX2/16 Munhall, PA2/17 Zanesville, OH2/18 Cleveland, OH3/1 Mobile, AL3/2 New Orleans, LA3/3 Sugar Land, TX3/8 Royal Oak, MI3/9 Fort Wayne, IN3/10 Peoria, IL3/22 Buffalo, NY3/23 Toronto, ON3/24 Erie, PA3/28 Durham, NC3/29 Macon, GA3/30 Chattanooga, TN-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:STAMPS: Get a 4-week trial, free postage, and a digital scale at https://www.stamps.com/netpositive. Thanks to Stamps.com for sponsoring the show!BABBEL: Get 55% OFF your Babbel subscription at Babbel.com/NET(Rules and restrictions may apply)PRODUCED BY:Alex Lagos / Lagos Creative

If someone asks you if you know someone, just say yes. What you don't want to say yes to, is lunch at Leggies, or a gig at Guitar Center.Topics Include:Intro (0:00)Dave Barnes (8:25)Being a comic (16:10)Novelty is king (40:20)Shame (1:04:55)Christ Chella (1:24:40)------WATCH: https://www.youtube.com/watch?v=D3j3mFrENaUJohn's NEW Comedy Special, "John Crist Would Like To Release A Statement"------THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/1/18 North Charleston, SC1/19 Columbia, SC1/20 Wilmington, NC1/27 Nashville, TN2/2 Greenville, SC2/3 Knoxville, TN2/4 Huntsville, AL2/9 Amarillo, TX2/10 Wichita Falls, TX2/11 Lubbock, TX2/16 Munhall, PA2/17 Zanesville, OH2/18 Cleveland, OH3/1 Mobile, AL3/2 New Orleans, LA3/3 Sugar Land, TX3/8 Royal Oak, MI3/9 Fort Wayne, IN3/10 Peoria, IL3/22 Buffalo, NY3/23 Toronto, ON3/24 Erie, PA3/28 Durham, NC3/29 Macon, GA3/30 Chattanooga, TN-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:ROCKET MONEY: Stop wasting money on things you don't use. Cancel your unwanted subscriptions – and manage your money the easy way – by going to RocketMoney.com/netpositiveMIRACLE MADE: Save OVER 40% + 3 free towels with promo code NETPOSITIVE at trymiracle.com/NETPOSITIVEMANSCAPED: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.com

It's a Christmas special and today we get John's girlfriend Lydia joining the pod today. We learn that John loves being the Grinch, how to correctly pronounce mischievous, and that we had an all-star lineup for 2023. Happy Holidays from the Net Positive team!------WATCH: https://www.youtube.com/watch?v=D3j3mFrENaUJohn's NEW Comedy Special, "John Crist Would Like To Release A Statement"------THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/1/18 North Charleston, SC1/19 Columbia, SC1/20 Wilmington, NC1/27 Nashville, TN2/2 Greenville, SC2/3 Knoxville, TN2/4 Huntsville, AL2/9 Amarillo, TX2/10 Wichita Falls, TX2/11 Lubbock, TX2/16 Munhall, PA2/17 Zanesville, OH2/18 Cleveland, OH3/1 Mobile, AL3/2 New Orleans, LA3/3 Sugar Land, TX3/8 Royal Oak, MI3/9 Fort Wayne, IN3/10 Peoria, IL3/22 Buffalo, NY3/23 Toronto, ON3/24 Erie, PA3/28 Durham, NC3/29 Macon, GA3/30 Chattanooga, TN-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:ROCKET MONEY: Stop wasting money on things you don't use. Cancel your unwanted subscriptions – and manage your money the easy way – by going to RocketMoney.com/netpositiveManscaped: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comBEAM DREAM POWDER: If you want to try Beam's best-selling Dream Powder, take advantage of their biggest sale of the year and get up to 50% OFF for a limited time when you go to shopbeam.com/NETPOSITIVE and use code CYBER at checkout. PRODUCED BY:Alex Lagos / Lagos Creative

If you believe in the Holy Spirit, why don't you believe in Bigfoot? And all God's people said... Amen.------WATCH: https://www.youtube.com/watch?v=D3j3mFrENaUJohn's NEW Comedy Special, "John Crist Would Like To Release A Statement"------THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/1/18 North Charleston, SC1/19 Columbia, SC1/20 Wilmington, NC1/27 Nashville, TN2/2 Greenville, SC2/3 Knoxville, TN2/4 Huntsville, AL2/9 Amarillo, TX2/10 Wichita Falls, TX2/11 Lubbock, TX2/16 Munhall, PA2/17 Zanesville, OH2/18 Cleveland, OH3/1 Mobile, AL3/2 New Orleans, LA3/3 Sugar Land, TX3/8 Royal Oak, MI3/9 Fort Wayne, IN3/10 Peoria, IL3/22 Buffalo, NY3/23 Toronto, ON3/24 Erie, PA3/28 Durham, NC3/29 Macon, GA3/30 Chattanooga, TN-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:HENSON SHAVING: Go to HensonShaving.com and enter NETPOSITIVE at checkout to get 100 free blades with your purchase. (Note: you must add both the 100-blade pack and the razor for the discount to apply.)AG1: Free 1-year supply of Vitamin D & 5 free travel packs. Go to https://drinkag1.com/netpositivePRODUCED BY:Alex Lagos / Lagos Creative

It's time we draw a line with the whole "getting ready with me" trend. Another line to draw, is marrying your twin, definitely don't do that. ------WATCH: https://www.youtube.com/watch?v=D3j3mFrENaUJohn's NEW Comedy Special, "John Crist Would Like To Release A Statement"------THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/12/7 San Antonio, TX12/8 Austin, TX12/9 Beaumont, TX12/10 Baton Rouge, LA1/18 North Charleston, SC1/19 Columbia, SC1/20 Wilmington, NC1/27 Nashville, TN2/2 Greenville, SC2/3 Knoxville, TN2/4 Huntsville, AL2/9 Amarillo, TX2/10 Wichita Falls, TX2/11 Lubbock, TX2/16 Munhall, PA2/17 Zanesville, OH2/18 Cleveland, OH3/1 Mobile, AL3/2 New Orleans, LA3/3 Sugar Land, TX3/8 Royal Oak, MI3/9 Fort Wayne, IN3/10 Peoria, IL3/22 Buffalo, NY3/23 Toronto, ON3/24 Erie, PA3/28 Durham, NC3/29 Macon, GA3/30 Chattanooga, TN-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:AG1: Free 1-year supply of Vitamin D & 5 free travel packs. Go to https://drinkag1.com/netpositiveMANSCAPED: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comMIRACLE MADE: Save OVER 40% + 3 free towels with promo code NETPOSITIVE at trymiracle.com/NETPOSITIVEPRODUCED BY:Alex Lagos / Lagos Creative

This week's podcast is a bit different. We're unpacking two big new plays from Mi3: our first sector specific newsletter edition, CustomerX; and a daily generative AI-powered Fast News edition, where the machines, overseen by Mi3 editors, will crunch and distil the daily PR firehose of people moves, key announcements,  account changes and campaign launches across marketing, tech, media, agencies and consulting. Coles 360 and Capgemini are launch partners on CustomerX; Salesforce and ThinkNewsBrands are backing Fast News.  On CustomerX, Mi3's Andrew Birmingham outlines the massive CX challenges facing brands. “They believe they can discern the intent of one buyer out of a billion in a millisecond … and they are striving not just to identify customers, but also to really better understand them. But the reality is many are going backwards,” says Birmingham, despite blowing vast sums on martech. CustomerX will dive deep into the weeds of CX, CRM and personalisation to gauge where customer transformation is headed next – and spotlight those successfully navigating rapidly shifting turf. Blackmores, Country Road, Village Roadshow and Compass Group make up issue one.  Meanwhile, generative AI is upending industries. But it also promises massive efficiency. Which is why Mi3 is meeting the inevitable head-on with Fast News: It means editors can remain focused on hard, shoe leather stories while the machines crunch transactional news faster. ThinkNewsBrands GM Vanessa Lyons unpacks why she's backing the model, while Salesforce's Leandro Perez outlines the watchouts – and massive gains – generative AI now presents for marketers as the cloud giant goes all-in - the challenges and opportunities spawned by generative AI for Mi3 and B2B publishing more broadly are precisely the same as those facing the core industry sectors Mi3 covers for marketers and marketing's supply chain. For CustomerX, which launched yesterday, Coles 360 GM Paul Brooks hints at where the retail media player is headed next year – off network and closing the attribution loop; Capgemini marketing chief Tracy Gawthorne on why McDonald's and Ikea are killing it in CX and loyalty.See omnystudio.com/listener for privacy information.

Today we're talking about Mission: Impossible III, the 2006 course correction from acclaimed television director J.J. Abrams. We discuss how Henry likes this movie more than he should, how Samuel just thinks it's forgettable, Ethan's flimsy cover story about traffic, and we pen a very special Hippocratic oath just for Julia. Also, why we hate the second life of Henry's watch. (Recorded June 19th, 2023.)

The Media Federation of Australia unveiled a hot shortlist of the brands and agencies delivering the best work and business impact in media for 2023, with Lego, NRMA, Campari's Aperol, Netflix and Suncorp among those leading the finalists tally. About 30 advertisers and 20 agencies made the cut of finalists with three marketers among the judging line-up for the 2023 MFA Awards joining Mi3 to unpack why some entries got their likes - and laments. Arnott's CMO, Jenni Dill, Unilever's Director of Digital Marketing, Media and Commerce, Sarah Sorrenson and Deakin Business School's Adjunct Professor and former CMO at Coles and Tourism Australia, Lisa Ronson, reveal their collective observations and scorecards (well some of them) on the standard of work in the past year. See omnystudio.com/listener for privacy information.

In this episode of the podcast, we look at Mission Impossible III. Is it a triumph or... just okay? Is it a glorious high or an uninspiring return to form? While Karri struggles to locate the movie's identity or anything truly worthwhile, Henrik takes a more generous view but admits that time has dulled some of its luster. As they dive deeper, the hosts explore the film's influence on the subsequent 'Mission' movies and whether they surpassed its achievements. The episode raises the question: where does Mission: Impossible III stand in the franchise's evolution, and how has its legacy been impacted by the later films? With the benefit of hindsight, can we now fully appreciate MI3's place in the larger context of the Mission: Impossible series? While the hosts may not always agree on the film's merits, one thing is certain: Mission: Impossible III is a movie. Films covered in this episode: Mission: Impossible III (2006) Hosted by Karri Ojala and Henrik Telkki. Edited by Karri Ojala. The Flick Lab theme tune written and performed by Nick Grivell.

There's an easy way to cut carbon emissions from digital advertising. Stop buying “crap” ads that “no human sees”, ditch “gamed” viewability metrics and instead buy on attention, never buy another outstream video ad, and cull the bloated programmatic supply chain, per Brian O'Kelley. The CEO of Scope 3, a global emissions measurement firm focusing on decarbonising digital media and advertising, knows how much waste lurks within that supply chain – the sprawling Lumascape – because he was in deep and early, founding AppNexus, which ultimately sold to ATT&T for $1.7bn. Even “turning off five to seven per cent of inventory gets you a 29 or 30 per cent reduction in carbon,” says O'Kelley. Publishers feeling the heat to decarbonise – GroupM and Mediabrands are talking about money moving next year – needn't fear. He reckons they will see more cents in the ad dollar as the bad actors get punted. Marketers will also stop wasting billions of ad dollars while saving millions of tonnes of carbon. But marketers have to lead, because everyone else will follow the money. Suncorp CMO Mim Haysom, NAB Head of Marketing Planning & Performance, Tom Dobson, and Australian Marketing Institute CEO, Bronwyn Powell join Mi3 on the mics to ask the pointy questions on where next – and how fast.   See omnystudio.com/listener for privacy information.

I think it's time you see a therapist. You can see if this couple who has been married for 58 years through 5 murder attempts will give you a recommendation. Now back to the real show...Topics Include:Intro (0:00)Time to see a therapist (7:25)Trapped in the airport by a fan (13:05)Asbury University revival (22:04)Just be honest (35:20)The News (52:00)-----BUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonU-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comAthletics Greens: Free 1-year supply of Vitamin D & 5 free travel packs. Go to athleticgreens.com/netpositive Stamps.Com: Get a 4-week trial, free postage, and a digital scale at https://www.stamps.com/netpositive. Thanks to Stamps.com for sponsoring the show!PRODUCED BY:Alex Lagos / Lagos Creative

Superbowl commercials were bad, and we can only blame ourselves. The solution? Join Aaron Rodgers on his darkness retreat.Intro (0:00)Cauliflower sandwich (7:45)Guys need something to do (11:50)Superbowl(20:28)Aaron Rodgers darkness retreat (36:11)The news (57:14)Fan emails (1:13:05)-----BUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonU-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/17 - Saginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Miracle Brand: Save OVER 40% + 3 free towels with promo code NETPOSITIVE at trymiracle.com/NETPOSITIVEPRODUCED BY:Alex Lagos / Lagos Creative

Judas definitely didn't execute that business deal correctly. Too bad he didn't have Mr. Beast or TD Jakes to help him out.Topics Include: Intro (0:00)Mr. Beast (23:33)The Lords Advocate (33:24)Judas' failed business deal (38:04)What's that country line mean? (50:10)The News (1:14:44)Fan emails (1:27:31)-----BUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonU-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/17 - Saginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comMiracle Brand: Save OVER 40% + 3 free towels with promo code NETPOSITIVE at trymiracle.com/NETPOSITIVEPRODUCED BY:Alex Lagos / Lagos Creative

We've got a guest on the show today, and it someone's voice we have literally all heard, and if you say otherwise you are a liar. He made a record deal with the Lord, and was almost in a band with Bert Kreischer kind of? Welcome to the show, Scott Stapp  from Creed.-----BUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonU-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/3 - Bowling Green, KY2/4 - Cincinnati, OH2/17 - Saginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comMiracle Brand: Save OVER 40% + 3 free towels with promo code NETPOSITIVE at trymiracle.com/NETPOSITIVEPRODUCED BY:Alex Lagos / Lagos Creative

There is one situational coffee that is superior to all, and we discover it. Along with a lion on Kylie Jenners dress.Intro (0:00)Broadway stack's (3:47)Situational coffee (12:40)Unmuting People (27:15)Fashion Week reactions (37:05)Kim K's scoreboard (54:15)Video mailbox submission (1:06:05)Fan emails (1:12:00)-----BUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonU-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/3 - Bowling Green, KY2/4 - Cincinnati, OH2/17 - Saginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comMiracle Brand: Save OVER 40% + 3 free towels with promo code NETPOSITIVE at trymiracle.com/NETPOSITIVEPRODUCED BY:Alex Lagos / Lagos Creative

John buys a gun, and your horse will bring you home. Just make sure DJ Khaled isn't driving.Intro (0:00)John buys a gun (10:15)Biggest fear: Loitering (33:36)John's "too soon" video (41:08)The News (58:43)Fan Emails (1:12:14)-----BUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonU-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/3 - Bowling Green, KY2/4 - Cincinnati, OH2/17 - Saginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comMiracle Brand: Save OVER 40% + 3 free towels with promo code NETPOSITIVE at trymiracle.com/NETPOSITIVEPRODUCED BY:Alex Lagos / Lagos Creative

We weren't sure if this could be done, but it's a double-barrelled episode.Intro (0:00)Growing Up In Amish Communities (8:50)How To Work Hard (29:39)Working at Whiskey Row (48:02)Tipping Fatigue (1:00:26)Rating Bottle Opening Videos (1:26:56)Lizzo Comes To john's Rescue (1:34:35)-----BUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonU-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/3 - Bowling Green, KY2/4 - Cincinnati, OH2/17 - Saginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comPRODUCED BY:Alex Lagos / Lagos Creative

We are back and psyched for 2023. In the new year, it is time to unmute everyone on Instagram, and also take a few notes from the Amish. They seem to have it figured out.-----BUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonU-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/3 - Bowling Green, KY2/4 - Cincinnati, OH2/17 - Saginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comPRODUCED BY:Alex Lagos / Lagos Creative

This NOT a "best of episode" like everyone else.  John and Alex have all the "rizz" heading into the new year.-----WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonUBUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/3 - Bowling Green, KY2/4 - Cincinnati, OH2/17 - Siginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, subscribe to our new clips channel, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comMiracle Brand: Save OVER 40% + 3 free towels with promo code NETPOSITIVE at trymiracle.com/NETPOSITIVEPRODUCED BY:Alex Lagos / Lagos Creative

Happy Holidays, enjoy your Costco hot dog!-----WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonUBUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/3 - Bowling Green, KY2/4 - Cincinnati, OH2/17 - Siginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, subscribe to our new clips channel, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comMiracle Brand: Save OVER 40% + 3 free towels with promo code NETPOSITIVE at trymiracle.com/NETPOSITIVEPRODUCED BY:Alex Lagos / Lagos Creative

It's time for your buzzcut.-----WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonUBUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/3 - Bowling Green, KY2/4 - Cincinnati, OH2/17 - Siginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, subscribe to our new clips channel, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + free shipping with promo code NETPOSITIVE at manscaped.comMiracle Brand: Save OVER 40% + 3 free towels with promo code NETPOSITIVE at trymiracle.com/NETPOSITIVEPRODUCED BY:Alex Lagos / Lagos Creative

In this episode, we get a close-up look at Hunter Biden's laptop, and he's quite funny.-----WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonUBUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/3 - Bowling Green, KY2/4 - Cincinnati, OH2/17 - Siginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, subscribe to our new clips channel, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + Free Shipping with promo code NETPOSITIVE at manscaped.comPRODUCED BY:Alex Lagos / Lagos Creative

Comedian Shama is in the studio today. The primary takeaway is that your church needs flying drummer boys, and you need a reign-it-in guy. Get it done.-----WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonUBUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/3 - Bowling Green, KY2/4 - Cincinnati, OH2/17 - Siginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, subscribe to our new clips channel, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + Free Shipping with promo code NETPOSITIVE at manscaped.comPRODUCED BY:Alex Lagos / Lagos Creative

We get it you love Taylor Swift, but you have 3 kids and you're late for a staff meeting. Pull it together before we have to send the crew from Black Hawk Down to rescue you... -----WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonUBUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/3 - Bowling Green, KY2/4 - Cincinnati, OH2/17 - Siginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, subscribe to our new clips channel, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + Free Shipping with promo code NETPOSITIVE at manscaped.comPRODUCED BY:Alex Lagos / Lagos Creative

Cory Asbury is in the studio with John today, and all we know for certain is that the chi is not effed, and God can still save you even if you do yoga or wear a Halloween mask.-----WATCH 'What Are We Doing' (Full Special): https://youtu.be/0a3nPKvhonUBUY John's First Book 'Delete That': https://johncristcomedy.com/deletethat/-----THE EMOTIONAL SUPPORT TOUR: https://johncristcomedy.com/tour/2/3 - Bowling Green, KY2/4 - Cincinnati, OH2/17 - Siginaw, MI2/18 - Indianapolis, IN2/23 - Shipshewana, IN2/24 - Shipshewana, IN2/25 - Grand Rapids, MI3/10 - Albuquerque, NM3/11 - El Paso, TX3/12 - Midland, TX3/17 - Shreveport, LA3/18 - Fort Worth, TX3/19 - Fayetteville, AR3/23 - Cleveland, MS3/24 - Memphis, TN3/25 - St. Louis, MO3/31 - Fayetteville, NC4/1 - Charlotte, NC4/2 - Charlotte, NC4/14 - Clear Lake, IA4/15 - Omaha, NE4/16 - Kansas City, MO4/21 - Athens, GA4/22 - Savannah, GA4/28 - Augusta, GA4/29 - Asheville, NC-----Catch the full video podcast on YouTube, subscribe to our new clips channel, and follow us on social media (@netpositivepodcast) for clips, bonus content, and updates throughout the week.Email us at netpositive@johncristcomedy.comFOLLOW JOHN ON:InstagramTwitterTikTokFacebookYouTubeSUPPORT OUR SPONSORS:Manscaped: Get 20% OFF + Free Shipping with promo code NETPOSITIVE at manscaped.comPRODUCED BY:Alex Lagos / Lagos Creative

  We're exploding back on the scene with our most explosive debut where half the narrative revolves around explosions as explosions try to outdo other explosions in J. J. Abrams explosive debut Mission Impossible Three (2006). Its hard to imagine a film this large is a debut, but it set the tone for the rest of the franchise that continues to this day. From Lost, to getting lost in Lost, to wondering what exactly actually happened in Lost, JJ made a huge jump into mainstream filmmaking with MI3 and continued the trend into Star Wars. Stay tuned for Tom Cruise dressed as a nun doing questionable Italian accents and Benas Serrano Ham angle that made little to no sense. Enjoy.

Featuring: Michael “Boston” Hannon Paul “Moonpir” Carver-Smith Running Time: 1:21:53 Video Version: YouTube We return to the world of the IMF with MI3! We meet some new faces and reunite with some old. What heist will we get up to this time, who will hack, and most importantly, how many masks do we have to rip off? Applause sound effect from SoundBible Royalty free music from https://www.fesliyanstudios.com Become a patron of TVGP for just a few dollars a month at E1M1's Patreon Page! Get two month early access to Critical Misses, uncensored outtakes, and much more for just $5/month!

What up Y'all, it's Big Body Bane here and I took the weekend off and the fellas had a field day with this episode. Also, Listen Closely to the Episode because L.A. is Offring a prize to whoever is the first to complete our scavenger hunt!!! So this week I'm writing the description blind. It's time again to Do The Wrong Thing, Your Favorite Comedic Trio The Beverage Boys are back! Host Cam Archer, L.A. Salter, & Antonio D. Johnson kick off this week by going over the results of the 1995 movie draft and there is a clear winner. Don't forget they are competing for the first to five wins as they continue to scrap their way to the top for the movie draft belt. We got lots to talk about on the Pod Like did you know we got merch now? visit @ shop.dtwtpod.com and you could support the show! We Congratulate Cam on his latest purchase, We got New music from Drake and Beyonce! Uvalde Police are still Cowards, So I guess the internet asked What if Jesus had an AR15? Marvel Comics Swung and Missed Hard with What if... Miles Morales Was Thor so we break it down, In Entertainment Time we discuss the new trailer for stranger things part 2, We check out the new story about Kraven the Hunter, Ezra Miller is still being nasty and now they might be facing some consequences. Obi-Wan is done so we talk about the finale and the show, and obviously, we continue our Mission Impossible watch as we tackle MI3. Follow us @dtwtpod on nearly everything and let me know if I missed anything. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/dtwtpod/message

Mi3's most read story of 2021 unpacked the critical role of mental availability in business metrics, as well as its impact on ESOV, or extra share of advertising voice. Now Ehrenberg-Bass Institute Professors Byron Sharp, Jenni Romaniuk and John Dawes, the people behind ‘mental availability', have produced a paper with the B2B Institute that should have far-reaching implications for marketing and advertising practice. From flipping the marketing funnel sideways to scotching “delusions” that retention and loyalty trump acquisition – and a new performance-enhancing twist on Binet & Field's 60:40 brand to performance rule (it should be 95:5) – the rules unpacked in How B2B Brands Grow equally apply in B2C marketing, says co-author, Jenni Romaniuk. Jon Lombardo, Global Research Lead at The B2B Institute hopes the science emboldens brands to stop making “drab and dull” performance ads and stop worrying about offending customers. The truth, he says, is few people care about brands at all: “It's all upside. The job is always to build mental availability.” LinkedIn's ANZ and SEA Enterprise boss Prue Cox says the likes of Westpac and DocuSign are nailing it.  Read the original 'mental availability' story here: https://www.mi-3.com.au/28-06-2021/mental-availability-critical-brand-growth-and-extra-share-voice-says-aca-report See omnystudio.com/listener for privacy information.

You probably know Noma in Copenhagen is officially the world's best restaurant. What you probably didn't know is that its Chief Operating Officer is an Australian called Ben Liebmann, the media guy who brought the acclaimed Noma pop up restaurant to Sydney's Barangaroo six years ago with Tourism Australia. You also probably wouldn't know that Liebmann was handpicked by Elizabeth Murdoch a decade ago to create Shine 360, the commercial arm of her production business, to run rights management, sponsorship, brand integration and consumer products. Shine's Master Chef ended up becoming a $700 million beast from sponsorship deals, consumer products such as pots and pans, book sales events and the rest. At Noma, Liebmann is working with the real master chef in Noma founder René Redzepi, who is eschewing the well-worn path of licensed restaurants or Gordon Ramsay style entertainment shows. Instead, they have built a different kind of media unit, with shows now being picked-up by a global streaming giant. And it may be that Liebmann is heading back to Australia permanently to expand the business. Suffice to say Mi3 listeners are in for a veritable feast of creativity, growth and a hunger for more. See omnystudio.com/listener for privacy information.

NRMA Insurance was “tanking” before IAG CMO Brent Smart returned from New York and appointed Accenture's The Monkeys, without a pitch, in an early Australian textbook execution of Les Binet and Peter Field's work around the business impact of investing long-term in brand. Smart went further but was unwavering from the get-go – as were The Monkeys - about returning to “HELP" in late 2017, according to a redacted entry submission to the Effies seen by Mi3. A series of brand-led campaigns, spearheaded by The Monkeys, took out the Advertising Council's Grand Effie Award last month for returning the ailing insurance company to category-leading growth. But just how bad were things at NRMA Insurance, and how and why did they return to a 20-year-old idea? Smart and The Monkeys' CEO Mark Green and Chief Strategy Officer Fabio Buresti get brutally honest.   See omnystudio.com/listener for privacy information.

Mi3-je, se pravi Jernej Dirnbek – Dimek iz Mi2 in midva z Alešem, smo se še tretjič in zaenkrat zadnjič spustili v neznano … se pa zaziher vidimo v živo 17. aprila ob 18ih na južni/večerji, ki jo časti Aleš, pa magari takrat še kaj posnamemo!

Dr. Shannon Mudd is an economist and educator with a University of Chicago pedigree, specializing in microfinance and impact investment. He currently runs the Microfinance and Impact Investing Initiative program (Mi3 for short), which he founded about 8 years ago. One of his hottest classes teaches students how to invest $50,000 of real money for maximum social impact. This might seem trivial in the investment world, but it's powerful ‘homework' for students testing the waters of impact investing for the first time. Shannon has turned teaching economics into a meaningful and hands-on exercise. His students gain real world experience learning how to invest for more than a financial return.  And they are taking that knowledge with them into the job market and passing it on.  Impactful classes for impact investing. If you'd like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast or go to Patreon.com/rethinkrealestate to learn about special opportunities for my friends and followers and subscribe if you can.

ASX-listed ‘gig economy' platform Airtasker ramped up after selling equity to Seven West Media, “one of the best moves in our history,” says CEO Tim Fung. But that deal ended in March and now he must repeat the trick – while trying to go global – without big media budgets. Fung's backing Airtasker Listings, its latest iteration, to drive product discovery and power customer growth. So far it's working, and the ‘long tail' of local services is starting to wag the dog. But while demand is “exploding”, Australia's skills crunch is driving up prices.  Fung urges Mi3 readers with skills to join the platform. Even he's side-hustling for $500 a pop.   See omnystudio.com/listener for privacy information.

The Mission:Impossible film franchise has grown into a massive popcorn hit that also gets solid nods from film critics.  But it wasn’t always so.  Here, Dave and Tod lay out their arguments that it is MI3 that sets the tone for this, possibly the current reigning champion of the ‘action spy’ genre.  As always, we are going hypercritical on the tradecraft demonstrated in the film.  Set your expectations of realism quite low, this is a pure thrill ride.         Music is licensed under a Creative Commons Attribution license https://creativecommons.org/licenses/by/4.0/ ‘Enter the Party’ by Kevin MacLeod Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100240 Artist: http://incompetech.com/

After three years throwing jabs at erstwhile rivals, Sir Martin Sorrell finally admits he couldn't change WPP fast enough. He says public company structures doom the holdcos to failure, hobbling their ability to change direction at the requisite speed. Meanwhile, he blasts WPP AUNZ's attempts to effect change, suggesting the London-controlled group will remain ‘'rudderless'' if it fails to appoint a strong parochial leader. Naturally, everyone else gets a poke too as Sorrell graces Mi3's 100th podcast, which probably isn't suitable for the thin skinned. See omnystudio.com/listener for privacy information.

If you have anything to do with first party data, personalisation, audience and customer segmentation or targeting, your number is up. The Federal Government in October released an issues paper on overhauling the current Privacy Act. In this podcast we teamed up with the IAB to hear from three privacy specialists on their Privacy Heaven and Hell scenarios for next year and a Q&A session with the panelists and Mi3’s Executive Editor, Paul McIntyre.    See omnystudio.com/listener for privacy information.

They’ve arguably been the hardest hit media companies through COVID-19 but the bosses of some of the world’s leading OOH companies - with iconic sites like NY’s Times Square, London’s Piccadilly Circus and Sydney’s Glebe Island Silos in their portfolios - come out swinging on this Mi3 podcast. Existential threats from COVID-19 and changes to public mobility and WFH are overcooked, they claim. And they’ve learnt the lessons from publishing - programmatic trading is set to surge but not through intermediaries and open exchanges like Google's. They’re not so united, however, on industry-wide trading platforms to tackle Big Tech. Sound familiar? This one’s a cracker. See omnystudio.com/policies/listener for privacy information.

It’s a bit late but brands the world over are realising linear TV was their Golden Goose for impact - and they don’t see a real replacement. But there is some light. Three international TV analysts talk to Mi3’s Paul McIntyre about fear, fury and fatigue - and an avalanche of ad-funded streaming services (AVOD) in the next five years. The “ads are dead” crowd may have to temper their joy -  consumers are piling into hybrid ad-subscription streaming services where they pay less for taking ads. And they are.

In the second of Mi3’s three-part series, execs from Volvo, KPMG, AANA and Brand Traction traverse the critical thinking and developments in the consumer attention economy and divergent analysis on how each media channel delivers attention, the rise of ESOV (Excess Share Of Voice) and the growth potential from media investment that indexes above a brand's product marketshare. In the third and final episode we wrap-up the collective thinking on consumer messaging and creative and the false economy and science of driving efficiency over effectiveness.

Mark Ritson, IAB CEO Gai Le Roy, Omnicom's Kristian Kroon and Mi3’s Paul McIntyre duke it out on the federal government’s response to the ACCC’s Digital Platforms Inquiry, the media industry’s ‘advertise or die’ campaign and if anyone other than Facebook and Google will see advertising growth in 2020. It’s fast, feisty and smart summer listening. 

This week we interviewed Hillary Scholten who is eyeing to become the first Democratic Congresswoman in West Michigan's history (and first congresswoman since the mid-50s). Hillary shared many elements of her platform, but more than that, she described why she believes what she does. We also talked about the challenges she faces in this election because she's a woman and the uniqueness of a three-party race. It was a fascinating and inspiring conversation. The wine we drank today was Unlitro by Ampeleia, a natural wine from Italy. This tasty, single-vineyard red is fantastic, zesty, and only $20! Easily one of the best value wines out there.If you want to learn more or donate to Hillary's campaign, you can do that here: https://www.hillaryscholten.com/. You can also find her on all social media platforms.Love Happily Opinionated? Share us with a friend. The best way for us to keep doing what we do is if more people can find us and we need your help. Thank you, friends.Follow Us and React:InstagramTwitterFacebookWhat's your opinion on today's episode? We'd love to hear your thoughts - some we may even read during our next show. Drop us a note at hottake@happilyopinionated.com.You can also email us directly at:adam@happilyopinionated.combeth@happilyopinionated.com

In this podcast hosted by Mi3’s Executive Editor Paul McIntyre, Nine’s Chief Sales Officer Michael Stephenson goes into bat against Wavemaker CEO Peter Vogel on Nine's key Upfronts announcements for 2020. Stephenson says Nine is transforming to become a “marketing platform” to compete with Big Tech. It now has 11 million users logged-in following the Fairfax Media acquisition and has invested in an in-house “effectiveness unit". Peter Vogel has some counter-arguments.

The movement by brands to in-housing marketing, media and communications functions is all but over in its current form. But new operating models between agencies and marketers are underway. Mi3’s Executive Editor Paul McIntyre talks to IAG’s Director of Content and Customer Engagement Zara Curtis, Tumbleturn Media’s Jen Davidson, WPP's Hogarth CEO Justin Ricketts and CX Lavender’s Will Lavender.    

Coming in hot off Network Ten’s Upfronts, Mi3’s Executive Editor Paul McIntyre talks to CEO Paul Anderson and Chief Content Officer Beverley McGarvey on marketers’ return to TV’s top-of-the-funnel brand credentials, fixing Ten’s 2020 first-quarter audiences and moving the market on from overnight ratings.

Consulting firms or private equity will acquire, break-up and spin-off new creative-media agency networks within a few years, says the deputy chairman of $90bn investment firm Magellan and veteran WPP global agency executive Hamish McLennan. He talks with Mi3’s Executive Editor Paul McIntyre. 

Audi’s chief marketing and customer officer Nikki Warburton talks with Mi3’s Executive Editor Paul McIntyre on her media mix, driving a new agency model which demands brand owners share their data, martech’s limitations and how much time she spends on media and communications (it’s not much).     

This is a powerful, potent and problematic podcast. A CMO, a creative and a publisher talk frankly to Mi3’s Executive Editor Paul McIntyre on the raging bias of ageism in marketing, agencies and media. It’s crippling the marketing industry’s ability to connect with 2 million high-spending, defiant, culturally connected, tech-savvy 50-65 year-old women. Few get it.

IAG’s outspoken CMO Brent Smart is joined by The Monkeys CEO Mark Green to talk martech, media and creativity and busting fancy attribution modelling myths with Mi3’s Executive Editor Paul McIntyre.   

With pitching, procurement and transparency back on the boil, Mi3’s Executive Editor Paul McIntyre talks to former Commbank media GM Jen Davidson, now at Tumbleturn Media, Trinity P3’s Darren Woolley, Slingshot’s Simon Rutherford and Brand Traction’s Jon Bradshaw about hollow claims and meaningful change.

Online tradie marketplace Hipages wanted to reduce its heavy reliance on Google Search. It tried TV to build its brand and short-term sales took off too. Stuart Tucker, Hipages chief customer officer, talks to Mi3’s Executive Editor Paul McIntyre about his secret sauce.  

Privacy probe: The ACCC’s digital platforms report is finally out and it’s a beast. Mi3’s Executive Editor Paul McIntyre covers three critical developments with Southern Cross Austereo CEO Grant Blackley, Mutiny’s managing partner Henry Innis, Brand Traction’s Jon Bradshaw and the regulatory affairs heads at Nine and News Corp, Clare Gill and GK Schubert.

Media Federation board members come out swinging in defence of the smarts, curiosity and hunger of agency talent in their twenties and thirties in a robust debate with Mi3’s Executive Editor Paul McIntyre. The MFA’s industry-wide shutdown in October for MFA EX is just the start.  

Mike Doyle, head of marketing at 70-store fashion chain City Beach, talks with The Lumery’s Raj Kumar and Mi3’s Paul McIntyre about why marketers feel “locked-in” to their expensive customer experience and Martech investments.

PwC’s Justin Papps muscles up with Omnicom’s Kristiaan Kroon, Nine’s Michael Stephenson and SCA’s Brian Gallagher on PwC's Media Outlook forecasts. Nine and SCA think they can close the gap on the Google-Facebook ad duopoly and Brand Traction’s Jon Bradshaw tells Mi3’s Executive Editor Paul McIntyre what marketers have to do next.

The cookie meltdown, a new era of consumer consent for personal data use and tracking will hit marketers first party data strategy as hard as media and tech companies. News Corp’s Suzie Cardwell, Publicis-owned Performics' Jason Tonelli and Andy Lark outline the disruptive regime change most brands are missing in the second part of the cookie meltdown series with Mi3’s Paul McIntyre.

Brad Moran, the man behind Coles’ new online media platform, says "closing the loop" between ads and shopper purchases will spark a retail media boom. Moran wrestles with Nine’s Pippa Leary, Brand Traction’s Jon Bradshaw and Mi3’s Executive Editor Paul McIntyre on what it means for moving people through the classic marketing funnel from brand consideration to a transaction.

We take on the high-water mark that is MI3, maybe JJ Abrams' BEST film? You watch, listen and decide.

In this bonus episode me and my friend Jev discuss the JJ Abrams film 'Mission Impossible 3'. Along the way we discuss the other Mission Impossible films, the James Bond films (and whether there can be a female or non-white 007), the films of John Woo, Jev's encounters as a film extra, the career of Philip Seymour Hoffman, we discuss whether Jev's girlfriend is a spy, we do impressions, discuss the films of 2006, JJ making Star Wars and much much more. NOTE- This was recorded before the UK voted in the European Referendum, hence why we do not know the outcome in this podcast.