Podcasts about product marketing alliance

Pierre Herubel, expert Growth B2B (audience de +130k sur Linkedin) nous fait une Masterclass sur le Messaging : l'un des piliers phare du Product Marketing. Car le messaging est un exercice stratégique qui requiert une connaissance fine de son marché et de son audience. Mais pas que. Prendre à la légère cette étape c'est prendre le risque de rater son lancement produit.Alors, Pierre nous partage son Playbook pour mettre en place une stratégie marketing et messaging gagnante. Découvrez

Pierre Herubel, expert Growth B2B (avec une audience de +130k sur Linkedin) vous explique pourquoi votre messaging ne convertit pas (et comment l'améliorer). On décrypte les erreurs les plus courantes et les pièges à éviter :

Making big marketing investments is a huge deal. But lucky for you, we're here to help.We're bringing you five keys to deliver on a big investment.And we're taking those lessons from the Olympics with the help of our special guest, VP of Marketing at AppsFlyer, Carolyn Bao.Together, we're talking about capitalizing on a cultural moment, committing to the long haul, ensuring activation is fully prepared, and so much more.About our guest, Carolyn BaoCarolyn Bao serves as the Vice President of Marketing for AppsFlyer, for the North America region, driving multi-channel efforts for the AppsFlyer mobile attribution and marketing analytics platform. She is an accomplished marketing executive with over 20 years of leadership experience at technology companies, specializing in software and SaaS marketing go-to-market strategy, data-driven business innovation and building high-performing marketing teams. She has deep domain knowledge of marketing tech stack and advertising technologies. Beyond her commercial role, she nurtures the entrepreneurial spirit as an MBA@Rice faculty member and a founding board member of Silicon Valley Leadership Community.Recognized with accolades such as LinkedIn's “Top Voices” and Product Marketing Alliance's “Top 100 PMMs,” Carolyn is celebrated for bringing products like Facebook Attribution to global markets, building high-performing marketing teams, and thought leadership in ‘women in leadership,' ‘marketing management' and ‘mobile growth strategies' through key speaking engagements for educational and professional events. Carolyn built her career portfolio through leadership roles at technology powerhouses including Moomoo, Facebook, Visa, and Yahoo.What B2B Companies Can Learn From The Olympics:Capitalize on a cultural moment. Pick something in the cultural zeitgeist to inspire your content. If it's already resonating and getting talked about, your content will too. Carolyn says, “I think leveraging critical cultural moments is one of the key growth drivers for any marketing department.” And she adds, “Really think through for your category, what is that cultural moment that we really want to capitalize on? In B2B marketing, not everybody competes in the Olympics. But we do compete in terms of how many in-person interactions we have with other practitioners. And that's where these in-person conferences immediately became popular again after we came out of COVID. So I think that's maybe something to really think about, is what is your Olympics equivalent.”Commit to the long haul. Big investments in content mean lots of planning for the pre-, during and post periods. How can you maximize the campaign and make the most of the big investment? Carolyn says, “Not a lot of companies have the ability to plan in massive time horizons, like every four years. A lot of marketing teams are probably working one to three quarters out for most of it. But I do think it's interesting to think of like, what are the big, massive bets that you can make that you might not be able to make every year that can show who you are as a brand.”Ensure activation is fully prepared. Don't sell yourself short by creating content without planning through distribution and activation. Make sure it's fully considered and you're making the most of that investment. Carolyn says, “To activate marketing around the Olympics at this scale is massive. This is sort of our Coachella for marketers, because we don't get to have this many dollars to spend for the majority of us. And meanwhile, even if we are with a huge brand, it is not often that we have this kind of massive celebration. So the scale is super important. The second piece that's very interesting is in terms of how to ensure marketing is done right. There is a great deal of discipline in running a smooth marketing operation, which I think everyone can still also relate to because no matter big or small, for our marketing campaigns to be successful, we have to also wear that operational hat. And I think there's a lot to be unpacked from studying how the Olympics have been done.”Commit to the production cost. Big ideas come with a cost. Follow through with the full potential of the project, including the price of it. But the good news is that marketers have become a lot more efficient. Carolyn says, “Savvy marketers are not doing marketing content production the same way as old time marketers. Because they create these stories, they run it on mobile marketing channels, they run with a very small dollar amount, and they already got data to tell them what stories resonate with who. It pulls their feedback loop a lot shorter.”Know your ICP. Ensure your content will land with its intended audience by truly knowing your ICP. This means understanding their values, what motivates them, and the value you can offer them. Carolyn says, “Deeply understand whom it is you're really trying to influence. Knowing your ICP and knowing what you want your ICP to think or do differently from your storytelling is critical.”Quotes*”With constraints, creativity really differentiates a good storyteller from a mid storyteller, leveraging the Gen Alpha language. The more you understand the limitations, the better it is you stay focused and think about within all of these constraints, what else could we do?”*“If you are building a B2B brand, really make sure that there is a founder side of the humanized story. So that it's not just this brand, but it's actually the why the company was founded and how the founders have built the company.”*” Let's ground our work back to marketing fundamentals. Our marketing fundamentals is storytelling and we really need to understand whom we're talking the story to, what we want them to think or do differently. This is the first. The second piece is, please do not be afraid of developing that left brain as a marketer because the tools to help us measure our work and tell us the feedback of how well our storytelling did are becoming a lot more available. If you don't know, search it up, use chat GPT, but really, really deeply understand marketing measurement and the data that is at your disposal to make you a better marketer. The third piece that's super critical is do not forget stakeholder management because with the village that supports us is what we can work on our day to day, the blocking and tackling, but also when the time is right, advocate for big activation like the Olympics and really make history. Have fun with it.”Time Stamps[0:55] Meet Carolyn Bao, VP of Marketing at AppsFlyer[2:54] B2B Marketing Lessons from the Olympics and AppsFlyer[4:14] Olympic Marketing Campaigns and Sponsorships[36:09] Human-Centric Storytelling in Marketing[42:28] Key TakeawaysLinksConnect with Carolyn on LinkedInLearn more about AppsFlyerAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Il est temps de se plonger dans le monde du messaging. C'est une notion essentielle à travailler car le messaging est la manière dont vous allez articuler la valeur de votre produit pour adresser votre audience cible. Voilà les principales interrogations que j'aborde dans cet épisode : - C'est quoi ? - A quoi ça sert ?- En quoi ça se diffère du positionnement et du storytelling ? - Pourquoi il est essentiel de le travailler en tant que PMM ? ********Avec Product Marketing Decrypte, je déconstruis pour vous le jargon et expressions courantes du Product Marketing pour les rendre compréhensibles.Cette série de mini épisodes, vous permet de vous former et d'apprendre les principes de base du Product Marketing pour monter en compétence.RESSOURCES

On this episode of Embracing Erosion, Devon chats with Amanda Groves, the VP of Product Marketing at Enable and one of Sharebird's Top 100 Product Marketing Leaders in 2022 and 2023. They break down the recent McKinsey report on product marketing and the latest data from the Product Marketing Alliance and discuss the tools the best product marketing teams need, how PMMs can and should use AI, how to become inspired and manage stress, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

This episode is going to be a bit unique. As a part of our new partnership with the Product Marketing Alliance, we get access to PMA's robust dataset. With an expanded reach, and combined efforts in researching, synthesizing, publishing, and promoting insights, the partnership is committed to advancing the product marketing industry's collective knowledge - a great example is the Leadership Briefing Program coming to Austin, NYC, San Francisco, and London in 2024.  After presenting in both Austin and NYC in Q1, Devon gives Embracing Erosion listeners a peek into some of what was discussed, trends that data suggests will persist, and areas we should begin to re-evaluate as product marketing leaders in the years ahead.  --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

Episode Summary In this episode of Sunny Side Up, Corrine Kasman interviews Daniella Latham on the evolving landscape of product marketing. Daniella emphasises the importance of voicing customer needs from the outset of product development, advocating for oneself, and crafting compelling, data-backed narratives. Her approach to building strong, genuine relationships across departments, particularly between product marketing and sales, underscores the necessity of understanding and aligning with sales goals for mutual success. She also shares insights into the role of AI in product marketing and how marketers can utilise AI as a tool to augment human capabilities to focus on solving customer problems. About the Guest Daniella Latham is a curious product marketer with experience leading marketing and growth strategies at some of the fastest-growing and innovative SaaS companies in the world She is passionate about product marketing craft, product-led growth, crafting rich narratives, and AI for business. Daniella has twice been named a top 100 product marketing influencer by the Product Marketing Alliance. Daniella is currently working at Atlassian on AI features across their product portfolio. Connect with Daniella Latham Key Takeaways - Voice customer needs and opinions from the beginning of the product development process. - You need to advocate for yourself. Promote your work and achievements, ensuring visibility and recognition within your organisation. - Develop the ability to craft compelling narratives backed by data to communicate with target audiences effectively. - Proactively contact sales teams to offer feedback and insights, fostering solid interdepartmental relationships. - Recognise the sales team's objectives, such as closing deals and customer satisfaction, to align marketing strategies accordingly. - Build genuine relationships rather than viewing interactions as mere transactions. - AI should be used to augment, not replace, human capabilities. - Focus on how AI solves customer problems rather than just listing features. - Listen to sales calls to identify knowledge gaps and customer concerns. - Embrace AI for automating tasks and mining insights from various data sources. - Shift towards more targeted, specific marketing that addresses core customer segments. - Recognise the growing importance of community in establishing brand trust and authenticity. - Prioritise genuine, human-centric approaches in an increasingly AI-driven world. Quote "Understand what the sales team's goals are and then frame how you build relationships around that." Recommended Resource Wes Kao's Newsletter Lenny's Newsletter  Lenny's Podcast: Product | Growth | Career with Lenny Rachitsky Product Marketing Alliance Shout-Outs Matt Hodges – Head of Product Marketing at Equals Andrew Capland – Founder of Delivering Value Mary Sheehan – Head of Lightroom Product Marketing at Adobe ⁠Connect with Daniella Latham⁠  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

The Product Marketing AI Podcast is back with a bang for Season 2. Kicking off with Elliott Rayner the CMO of ARION. This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. Elliott didn't follow a path, he created one. That path took him from Product & PMM roles in Adidas to Asics to the CMO of ARION, a running technology company. He is also an expert in residence with the Product Marketing Alliance delivering a course in Storytelling and uses those skills in his role. Technology plays a crucial role in supporting Elliot's productivity and enabling him to make better decisions as a CMO. Check out this episode to learn about his career path, his favorite Product Marketing AI tools, and his take on storytelling in PMM. Get 20% off riverside.fm when you use the code productmarketingAI Connect with Elliott on LinkedIn Connect with Sean on LinkedIn Check out Storytelling Certified.

Devon O'Rourke is the Founder and Managing Partner of product marketing consulting firm, Fluvio, an occasional angel investor, and the host of the Embracing Erosion podcast. Devon has over a decade's worth of experience working alongside growth, marketing, product, research, design, sales, PR, and engineering teams to successfully bring new software and technology products to market. Before founding Fluvio, Devon held a number of strategy and product marketing roles at companies such as The New York Times, Getty Images, Publicis, ESPN, Tremor Video, Etsy, and Amazon, in addition to being an Advisory Board Member, Ambassador, Mentor, & Speaker for the Product Marketing Alliance. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

In this episode, we're thrilled to welcome our guest, Yasmeen Turayhi, the founder of Modern Product - a renowned product marketing consulting agency, she is also a TED X speaker and author of three incredible books!  Together, we navigate the contrasting landscapes of single vs. multi-product companies, why market research is so crucial, and why humility is a key skill for successful product development.  Join us for this conversation that promises to be filled with actionable insights for all marketers. Enjoy the show.  Our Guest  ---------------------------  Yasmeen Turayhi: https://www.linkedin.com/in/yasmeenturayhi/ Founder of Modern Product - Product marketing & consulting agency  Our Hosts  ---------------------------  Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts:  Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/  Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠  Podcast Literature:  ---------------------------  Yasmeen's Books: ⁠⁠https://www.amazon.ca/Yasmeen-Turayhi/e/B07GZ4WC4S/ref=dp_byline_cont_book_1⁠⁠  Patrick Campbell - Understanding Customers ⁠⁠https://turingfest.com/blog/patrick-campbell-saas-fundamentals/⁠⁠  Better Brief Project - ⁠⁠https://www.betterbriefs.com/⁠⁠  Yasmeen TEDx talk on Intuition - ⁠⁠https://www.youtube.com/watch?v=2w-eYtt3oiU⁠⁠  How to Be an Effective Product Marketer - ⁠⁠https://www.youtube.com/watch?v=j6v7PCpo-g⁠⁠  PM Course - ⁠⁠https://product-marketing-go-to-market.teachable.com/p/product-marketing-debunked⁠⁠  Product Marketing Alliance - ⁠⁠https://www.productmarketingalliance.com/⁠⁠  Timestamps:  ---------------------------  0:44 - Intro to Yasmeen  2:18 - What is product marketing 5:46 - How does the role of a product marketer differ from regular marketers  10:55 - How brand and product marketers can work together  13:12 - Single vs. Multi-product companies 14:05 - Product marketing across the product lifecycle  16:02 - Why market research is so important  20:19 - Humility is a key skill for product development  22:35 - The most common mistakes product marketers make  25:34 - The importance of a community in product development  27:25 - Getting leadership buy-in with the go-to-market plan  29:45 - What happens if the baby (product) is ugly?  34:17 - Differentiation vs. Distinctiveness - what matters?  39:01 - Repositioning existing products  43:04 - How to craft a positioning statement  47:32 - How do you manage priorities when things are moving so fast?  51:54 - Post-Pod with V & Marc  Where to listen  ---------------------------  Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324  Spotify: ⁠⁠https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC  Youtube: https://www.youtube.com/@sleepingbarberpodcast  © 2023 Sleeping Barber

For this very special last episode of season 3 of the New to Product Marketing podcast we're joined by Vishal Naik, Product Marketing Lead at Google. We talk all things interviewing, drawing from his experiences on both interviewing and hiring for product marketing jobs. This includes tips on answering questions, candidate yellow flags, and how to highlight your transferable skills. Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.Follow Vishal. Follow Maggie.

Chelsea Suarez, Product Marketing Manager at Dropbox, joins us to discuss her journey from Army Intelligence Officer, to Product Manager, to Product Marketer. We discuss the differences between Product Management and Product Marketing, the qualities and aptitudes it takes to succeed in each, and how PMMs can better collaborate with their PMs.  Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.Follow Chelsea. Follow Maggie.

For this episode of the podcast we're joined by Brandon Bedford, Competitive Enablement Manager at Klue. We chat about his journey from sales to product marketing and the lessons he has learned in his first year as a PMM. Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.Follow Brandon. Follow Maggie. 

In this episode we are joined by Prak Swamy, Product Marketing Manager at Rently, to talk about all things market research. We discuss how she got her start as a Market Research Analyst and how she made the natural pivot into to product marketing. We also chat about how PMMs can get started with market research, its importance, and the many different forms that it can take. Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.Follow Prak. Follow Maggie. 

Ever wondered what the world of a VP of Product Marketing looks like?Well, in this extra special episode, we've managed to pin down time in the diary of Harvey Lee, VP of Product Marketing at Product Marketing Alliance, who offers an exposé into his life in the upper echelon of the industry.Harvey has over 25 years of experience working in senior product marketing roles for companies such as Virgin, Microsoft, Kaspersky, Avast and Seiko Epson. He has a track record of helping businesses of all shapes, sizes and growth stages find the true value of their product or service.Now, he's offering invaluable insights into a VP role, offering his intel on discussion points such as:How he prioritizes and manages daily tasks and responsibilities?The biggest challenges he's faced as a VP, and how he's overcome them.Methods used to measure the success of product marketing initiatives.How he gathers customer insights and feedback to inform product and marketing decisions.Tips for collaborating with other departments within the company, such as sales, customer success, and finance.A step-by-step walkthrough of a recent product launch you oversaw, from ideation to execution.Tips for managing and developing a product marketing team.

On this episode we seek to answer the ages old question: how do I balance my strategic and tactical work as a Product Marketer? We're joined by Alex Virden, Director of Product Marketing at Metadata, to discuss the difference between the two, what tasks fall in each bucket, and how to ensure you're succeeding at both. Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.Follow Alex.Follow Maggie. 

If you're a Product Marketer, building relationships and collaborating with stakeholders across different teams is mission critical. For this episode we're joined by Becky Trevino, Executive Vice President of Products at Snow Software, and she shares her advice for New PMMs on how to best nurture these relationships. Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. To dive deeper on today's topic, you can use the code newtopmm for 10% off PMA's Cross-Functional Collaboration Masters (and all other PMA courses).And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.Follow Becky. Follow Maggie. 

For this episode of the podcast, we are joined by Nora Matty who is a Product Marketing Manager at Brandwatch. We chat about how she recently made the switch to product marketing, imposter syndrome, the power of mentorship, and navigating those pesky "career crisis" moments.  Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.Follow Nora. Follow Maggie. 

In this episode of the Product Marketing Insider podcast, Ana Serrano, Global Product Marketing Lead at Salesforce, joins host Lawrence Chapman, Senior Copywriter at Product Marketing Alliance.In 2022, Ana was included in our list of Top 100 Product Marketing Influencers and has more than 15 years of experience, during which time, she has gained expertise in B2B productivity, collaboration, and CRM solutions across regions and industries.Ana challenges a common assumption that PMMs need to occupy a senior position to lead from the front at their company and shares ways in which product marketers can lead with authority.

Welcome back to season 3 of the New to Product Marketing podcast! For this episode we are joined by Madison Leonard, a Product Marketer and PLG expert, to break down what product-led growth is and why it's important for Product Marketers. Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product-Led Growth Certified: Core course (and all other PMA courses). And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here. Follow Madison. Follow Maggie. 

Product Marketing has become an essential function for B2B businesses who want to win more. If you want to create better go-to-market strategies and increase your sales win rate, having a product marketer on your team is key. But the definitions around product marketing can still be somewhat fluid depending on your organization. In 2020, the Product Marketing Alliance collected over 160 definitions for what a product marketer does. This role is evolving. It's changing. So today, we're going to dive into this. We're going to explore the state of product marketing – past, present, and future.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Founder of Ignition, Derek Osgood.Ignition is a platform that helps companies create structured launch plans by providing tools and resources tailored to the launch process's specific communication needs. Derek advises businesses that treating each launch as a smaller version of future launches can help owners establish a defined process for launching new products or services. This approach helps ensure that each launch is well-planned and executed, and helps identify areas for improvement that can be applied to future launches. Additionally, having a tiered launch process that can adapt to different types of launches can be beneficial, as it allows the company to tailor its approach to the specific needs of each launch. Key points from the Episode:What is Launching?Insights on the Launching ProcessDisadvantages in Using Simple Platforms Ignition versus Project Management ToolAbout Derek Osgood: Derek is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively. Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Now he's building the platform he wished he had along the way.He's an executive with broad marketing knowledge and talents. His skill set was polished while running massive P&Ls at PlayStation and constantly performing at startups. It includes all aspects of marketing, such as go-to-market, segmentation, product positioning, user acquisition and engagement, integrated offline marketing, digital performance marketing, creative development, and product management.About Ignition: It's a collaborative center designed with Product Marketing Alliance to manage GTM activities from start to finish. It assists Product Marketing and Product teams in increasing internal alignment by centralizing launch plans, assets, and execution in a single, visible source of truth, which automates internal communications and predicts whether products will ship on time or not.Ignition has embedded tools to help you execute tasks such as conducting pricing research, monitoring competition intelligence, and recommending planning modifications based on your goals, allowing you to produce better plans faster. Ignition is backed by some of the best investors in the valley, including Bling Capital, Hiten Shah, Jack and Max Altman, and executives from Uber, Opendoor, TechCrunch, Sentry and others. Our founding team has extensive experience building at high-growth, industry-leading companies like Rippling, Facebook, Craft and PlayStation.Links Mentioned in this Episode:Want to learn more? Check out the Ignition website at https://www.haveignition.com/Check out Ignition on LinkedIn at https://www.linkedin.com/company/haveignition/Check out Derek Osgood on LinkedIn at

In this episode of Product Marketing Insider, Lawrence Chapman is joined by Harvey Lee, VP of Product Marketing at Product Marketing Alliance. They discuss everything it means to successfully communicate the value of your product to your intended target audience.A seasoned product marketer with experience working with a range of stellar companies most notably Microsoft during the launch of the Xbox video games console, Harvey gave his views on:How he perceives true product value.How companies can define their product's value to their target market.The main challenges he's you've faced when trying to communicate product value, and the approaches he took to overcome such obstacles.How he and his previous teams demonstrated how products fulfilled customer needs, whilst differentiating themselves from market alternatives.The most common mistake he's seen from teams when they're trying to communicate product value.His key piece of advice for conveying the value of products.The most innovative piece of marketing he's seen a company use to position a product and demonstrate its value.

For this episode we are joined by Martina Lauchengco to discuss the four key roles of a Product Marketer that she outlines in her book "LOVED: How to Rethink Marketing Tech Products". She shares her own journey and learnings from the past 30 years as a product and marketing leader, as well as some advice for new PMMs looking to elevate their product marketing expertise.  Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.You can use the code newtopmm for 10% off PMA's Core Certification course.Follow Martina. Connect with Maggie.

For this episode, we are joined by Farhan Manjiyani to discuss the impact that the type of buyer your product has on your experience as a PMM. He also shares his experience and tips for reaching and converting technical (aka "techie") buyers. Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.You can use the code newtopmm for 10% off PMA's Core Certification course.Connect with Farhan.Connect with Maggie.

Abby Rodrigues, Product Marketing Manager at Noibu, joined us to discuss her experience as a solo and founding Product Marketer. She gives some great advice for PMMs who are evaluating new positions or establishing product marketing at their company.  Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.You can use the code newtopmm for 10% off PMA's Core Certification course.Connect with Abby. Connect with Maggie.

Customer success often seems split in two; half based on human behaviors like empathy, and half based on data. In this episode of CS School, we were joined by Josh Horsman, Head of Customer Success at The Alliance, the umbrella company for community-led L&D businesses such as Product Marketing Alliance, Sales Enablement Collective and Product-Led Alliance. Prior to his current role, Josh worked for startups in customer success and account management. Josh is now tasked with leading the customer success team at The Alliance and its fast-growing communities, marrying data-driven strategies with proactivity and empathy.Listen to discover:What 'proactive' customer success really isThe benefits of data-driven customer successThe types of data critical for measuring overall customer healthThe data collection points along the customer journeyWhy cross-departmental collaboration is keyTools or software solutions Josh recommends for a newly-established CS functionResources and mentions from this episodeConnect with Josh on LinkedInSign up for our free Customer Success Collective Slack communitySubscribe to the CS Scoop newsletter

For this week's episode we're joined by Scott Shapiro to chat about how Product Marketing can look different depending on what stage the company is in. Scott draws on his own experience starting out in Product Marketing at Microsoft to transitioning to start-ups at different stages. We touch on things new PMMs should consider when deciding which company to join, as well as some interviewing tips from his perspective as a a hiring manager.  Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.You can use the code newtopmm for 10% off PMA's Core Certification course.Connect with Scott. Connect with Maggie.

We caught up with Rojan Zarei at the end of her most recent Product Marketing job search to discuss her approach when interviewing for PMM roles.  We chat about her road in PMM thus far, what specifically she was looking for in her next role, and some tips for those who are navigating their own interview processes to land the role that's right for them.  Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.You can use the code newtopmm for 10% off PMA's Core Certification course.Connect with Rojan. Connect with Maggie. 

Jarod Greene, VP of Product Marketing at Highspot, shares how product marketers can go about building relationships and collaborating with their sales teams. We discuss what excellent product marketing + sales collaboration looks like, and some warning signs that you're not as aligned with your sales team as you need to be. Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.You can use the code newtopmm for 10% off PMA's Core Certification course.Connect with Jarod on LinkedIn. Connect with Maggie on LinkedIn. 

Ben Marullo, a "newly minted" Product Marketing Manager at ZoomInfo, joins us to discuss how he approached his job search process when making the switch from BDR to product marketer. Learn about Ben's "three-punch knock out" when creating a job search strategy that works best for you.Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.You can use the code newtopmm for 10% off PMA's Core Certification course. Ben's job search planner template. Connect with Ben on LinkedIn .Connect with Maggie on LinkedIn. 

Kicking off season 2, we're joined by Maya Grossman who is a best selling author, former VP of Marketing, and current start-up Advisor and Career Coach. We discuss how Maya grew her career from Product Marketer to Marketing Executive, and her playbook for others who are looking to take their career journey into their own hands and reach their full potential. Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast. You can use the code newtopmm for 10% off PMA's Core Certification course. Follow Maya on LinkedIn. Connect with Maggie on LinkedIn. 

In a recent study by Product Marketing Alliance, product marketers ranked win rate as their number one KPI.Scott Knudson, Head of Sales Enablement at Clozd, and Trenton Romph, Head of Marketing at Clozd, discuss what win rate is, how to get a pulse on what your win rate is, and how product marketers can improve win rates using win/loss analysis.

Episode Description In the newest episode of Demand Gen Chat, I spoke with Katie Meeker, the Director of Customer Marketing at iCIMS. Katie has been at iCIMS for over 13 years, originally joining the marketing team as an events coordinator, and now leading customer marketing. Customer marketing is a relatively new function that is growing quickly so I was very excited to learn from Katie. Listen to this episode to hear why customer marketers should report into marketing, the martech stack iCIMS uses to power their customer marketing programs, and Katie's predictions for the future of the role. Show Notes Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Katie: https://www.linkedin.com/in/katiemeeker/ Check out the Customer Marketing Certification by Product Marketing Alliance: https://certified.productmarketingalliance.com/p/customer-marketing-certified About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you're looking for tactical ways to improve your marketing, this podcast is for you!

In a recent podcast episode, one of our guests defined product marketing as, “The function that helps you carve out a space for your business or product to compete in.”Sounds important, right? Well, most of the companies currently leading the way in the B2B tech sector would agree. That's why we've seen a steep rise in tech businesses hiring for product marketing roles recently, demonstrating the growing value of this relatively new discipline.Today's guest, Liza Collin, named one of the world's 50 most influential product marketeers by the Product Marketing Alliance, talks to Matt Dodgson about how to create and win the case to start a product marketing function in your business, and how to make sure it succeeds.They cover;Why your B2B Tech company should have a dedicated product marketing function in the first placeHow product marketers at Visma are trained up and supported in their roles so they make the impact they canWhat a product marketer at Visma is responsible forWhat background and experience Liza recommends your first product marketing hire should haveTips for marketing generalists when interviewing product marketing specialistsHow to setup your first product marketer for successChallenges with measuring a product marketers success in the jobReasons why product marketing can fail and how to avoid itAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

How should you approach hiring for a competitive intel role? Erica Howes is an employer brand and recruitment marketing consultant. She helps hiring teams capture and share employee stories so that they can show candidates what it's really like to work at an organization.Erica helped me go behind the job description for a role that I'm currently hiring for at Airtable: Competitive Enablement Manager. Erica helped me unpack what candidates for this role might actually be looking for. She's really good at asking questions that make you share beyond the surface level. I know this very well because... well, we're actually.. married. She inspires me every day. More about Erica: https://ericahowes.ca/Competitive Intelligence Certified, my course with the Product Marketing Alliance: https://certified.productmarketingalliance.com/p/competitive-intelligence-certified

This week on Product Marketing insider, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, is joined by Jana Frejova, Product Marketing Lead at Spendesk.A PMA Ambassador and Top 100 Product Marketing Influencer in 2021, Jana's currently establishing a new marketing function at Spendesk focused on product-led growth.She has global experience in marketing and strategy roles refining her skills in Paris, London, the USA, and Brussels and has taken products from early concepts to full market launches and adoption, led strategic initiatives, and oversee product marketing for key solution lines.In this episode, the pair explore the topic of analyst relations, honing in on why it's important in product marketing, tips for implementing new analyst relations strategies and improving existing practices, plus much more.

Adam is joined by Alex McDonnell, Market and Competitive Intelligence Lead at Airtable, to dive into Alex's journey as a competitive expert throughout his career. Prior to his time at Airtable, Alex built the competitive program at InVision from the ground up, spent several years at Eigenworks leading win/loss research for clients in the B2B space, and has now recently launched a course called Competitive Intelligence Certified with our friends over at the Product Marketing Alliance. Learn more about how you can get CI Certified hereAdam asks Alex about his favourite parts of building a CI course, how to get your compete program off the ground, why ad hoc requests don't have to bog you down, and his best practices for role-playing exercises.  Make sure you subscribe to Klue's Coffee & Compete newsletter to get your weekly dose of competitive enablement content in 5 minutes or less. You'll also get a monthly article diving into famous competitors like Impossible Foods and Beyond Meats. Coming up in December, we take a look at the battle for electric vehicle supremacy and why it's no longer lonely at the top for Tesla. Host: Adam McQueenProducer: Ben RonaldAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Está na hora de abandonar o termo marketing digital. É marketing, e ponto final. Pode ser produto, serviço ou talvez surjam outras variações desde que bem embasadas. O mais importante é focar naquilo que o marketing se propõe a fazer, que é gerar resultados reais para uma empresa. O chamado marketing de produto nasceu com esse DNA e é ótimo que uma parte da nova geração esteja resgatando esse espírito na era digital. Estatísticas sobre marketing de produto do Product Marketing Alliance: https://productmarketingalliance.com/product-marketing-stats/. Apresentação: Cassio Politi (https://www.linkedin.com/in/cassiopoliti/). Produção: Tracto (https://tracto.com.br/).

Welcome to Episode 55 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: The new Peloton Tread is available for sale in Germany. 3 new German Tread coaches were announced: Tobias Heinze, Marina Andresen, and Marcel Maurer. There will be no live classes from Oct 10-12. Class times are changing starting this week A Dancing With The Stars / Cody Rigsby update. Ben Alldis led a 007 James Bond Series. A Jagged Little Pill Broadway Series was announced, then cancelled. There is a 7-year anniversary celebration ride for Christine D'Ercole on Monday. A new artist series was announced: Ozuna. The “You Can Run Outdoors” training program was released. The “Peloton Digital Membership” is now being called the “Peloton App Membership.” Some digital members were offered a discount on refurbished bikes last weekend. A slightly updated bike tablet was filed with the FCC. “The Annual 2021” challenge had new top tiers added. There is a calculator to determine how many minutes per day you need to work out for The Annual. A “Ride the Weekend” flash challenge took place last weekend. Peloton launched their Breast Cancer Awareness Month apparel. The Peloton Bike+ was named product of the year by the Product Marketing Alliance. Jill Foley was interviewed by CNN. The Peloton Bike was reviewed by AFR. Mariana Fernandez finished a Half Ironman triathlon. Dara Treseder was named one of the top CMOs by Forbes. Jess King was interviewed on Ali On The Run. John & Amanda share their Peloton class recommendations for the week. You can find links to full articles on each of these topics from the episode page here: https://www.pelobuddy.com/pelo-buddy-tv-episode-55/ Please leave us a review on whatever podcast platform you are listening to the show on!  Also let us know your feedback. You can contact us at tv@pelobuddy.com – we'd love to hear your thoughts on ways to improve the show, or what guests to feature in future weeks.

O marketing de produto tem relevância hoje em empresas de dados por evitar fórmulas da moda e, principalmente, trabalhar com foco na receita. Apresentação: Cassio Politi (Tracto). Convidada: Mayra Bischof (Stilingue). Perfil da convidada no LinkedIn: https://www.linkedin.com/in/mayrabischof. Site da empresa: https://stilingue.com.br/. Anote algumas outras referências citadas no podcast. Estatísticas sobre marketing de produto do Product Marketing Alliance: https://productmarketingalliance.com/product-marketing-stats/.

Intentional market positioning is going to matter so that you pull in the RIGHT audience to your ecosystem, but so many podcasters miss the mark! Tune in to find out how you can use strategy to soar ahead of your competition!Reference:Bilardi, E. (2020, August 13). What is market positioning? [online article]. State of Product Marketing Alliance. https://www.productmarketingalliance.com/your-guide-to-positioningCONNECT FURTHER WITH ANGIE:Podcast: https://www.yougetwhatimsaying.com Listen Early and Dynamic Ad-Free on Apple Podcasts: https://apple.co/44Y6rbYSocial Media: https://beacons.ai/theactualangie/socialmedia Contact: yougetwhatimsaying.podcast@gmail.com Monetize Your Podcast: https://beacons.ai/theactualangie/monetizeSupport the Show: https://www.buymeacoffee.com/yougetit/membershipADVERTISE ON THE SHOW: To inquire about host-read ads or to become the show's next Presenting Sponsor, please send an email to yougetwhatimsaying.podcast@gmail.com.EPISODE CREDITS:Podcast Logo: Abby MurdockPodcast Cover Photography: April Bowers CreativeBE ADVISED:Formerly titled Podfluencer Society (for before that, 4 Things For Your Podcast), episodes 1-114 share insights and strategies specifically for podcasters. As the podcast has undergone a complete rebrand, some links and information referenced in earlier episodes have likely changed. Please contact us at yougetwhatimsaying.podcast@gmail.com if you cannot find what you are looking for. The views and opinions expressed in each episode are those of the individual contributors and do not necessarily reflect those of the podcast host and team or the owner of this Intellectual Property. This podcast is not an authority of legal advice, and listeners are encouraged to seek professional counsel with regard to their brand, business, and otherwise. Many of the product and service promotions in each episode are under the negotiated terms of affiliate or sponsorship agreements. If a link is clicked and a purchase is made, an affiliate commission may be received. However, we recommend products or services that we personally endorse and believe may be beneficial to others. This information is disclosed in accordance with the Federal Trade Commission's 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising."

On this episode, I had a blast chatting with Brittany Rolfe Hillard, VP, Customer Engagement and Advocacy at WalkMe about some of our thoughts and key takeaways from Product Marketing Alliance's recent Customer Marketing Summit. Brittany was kind enough to watch (and in many cases, rewatch!) all of the sessions and her highlights kicked off some...

On this episode, I had a blast chatting with Brittany Rolfe Hillard, VP, Customer Engagement and Advocacy at WalkMe about some of our thoughts and key takeaways from Product Marketing Alliance’s recent Customer Marketing Summit. Brittany was kind enough to watch (and in many cases, rewatch!) all of the sessions and her highlights kicked off some...

Neste papo a Cassi Vilvert, Product Marketing Manager na VTEX, traz sua experiência sobre marketing e growth para produtos digitais! Conceitos e vivências reais sobre esta mentalidade e abordagens para o crescimento do produto! Você pode não saber o que uma pessoa PMM faz, mas após ouvir este episódio vai entender que precisa de alguém urgentemente neste papel.*Apoio PM3:* | https://cursospm3.com.br/ - CUPOM: CONVERSA10 10% OFF!!! *Links + Indicações:* | Cassi Vilvert Linkedin: https://www.linkedin.com/in/cassianevilvert/ | Blog PM3: https://www.cursospm3.com.br/blog/ | Product Marketing Alliance: https://productmarketingalliance.com/ | Curso Product Marketing PM3: https://www.cursospm3.com.br/curso-product-marketing/ | Livro Marketing 4.0 (Philip Kotler): https://amzn.to/3wsPXbh | Livro Hoocked (Nir Eyal): https://amzn.to/3uutYyV | Lança Produto Podcast: https://spoti.fi/2Os9cAC