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Today, we have Lynzee Krohne, a marketing expert and Founder of Leo and Laine on the show to discuss the importance of digital presence for your airbnb or vacation rental property. Read the key points here.Time Stamped Notes(00:00) Introduction(02:00) What is a digital presence(05:30) Avenues you may be forgetting(06:15) Tips for a new owner(08:20) Be the concierge connection(10:00) TikTok, Instagram, and Short Form(11:45) Go beyond the Airbnb character limits(12:55) How Lynzee got into marketing(15:25) A recap on what to focus on(18:07) Marketing for managers vs individual hosts(20:00) Wrap up and how to contact LynzeeLearn more about Lynzee Krohne and Leo and Laine.Follow:FacebookInstagramAre you a host? Want to collaborate? Email me here: john@vacationhomehelp.comHave a question you want answered on this show? Email me. Subscribe to the newsletter for exclusive resources at this link

In this brief episode, I share easy-to-implement incentives you can add-on to get your guests to say YES. Time Stamped Notes(00:00) Introduction(01:20) Gas Cards to Incentivize Guests(02:00) Think like a hotel, offer free late checkout(02:40) Partner with local restaurants to offer a complimentary dinner(03:40) Scrap the extra itemized fees(04: 22) Revisit restrictive rules like no pets, no locals(06:10) Leverage your past guest relationshipsAre you a host? Want to collaborate? Email me here: john@vacationhomehelp.comHave a question you want answered on this show? Email me. Subscribe to the newsletter for exclusive resources at this link

Today's episode is a bit like Part B or a follow-up from our last episode a couple of weeks ago, where we introduced our new project, which we're calling Value Culture.   TIME-STAMPED NOTES: [00:00] Introduction [03:05] Why do not all companies have specialised pricing experts or teams? [4:35] What can Value Culture do? [10:19] What can clients benefit from Value Culture? [11:17] The Ultimate Objective And The Essence Of Value Culture   What is Value Culture?   Aidan: Hello, and welcome to another edition of Pricing College with your hosts, Aidan Campbell. And    Joanna: Joanna Wells.    Aidan: Today's episode is a bit like Part B or a follow-up from our last episode a couple of weeks ago, where we introduced our new project, which we're calling Value Culture. But I suppose in this episode, I wanted to ask Joanna, really, why is this sort of project happening? What did we see?   Why did we think companies needed this sort of product? Like, what is the need or what is the problem that a lot of businesses, smaller businesses and, you know, medium-sized businesses, are facing?    Joanna: Yeah, that's right. I mean, primarily, what we are doing is creating and implementing an essentially commercial platform called Value Culture, which is really aimed, as you said, at small and medium-sized businesses and enterprise businesses too.   And the reason that we have done this, and we're calling it a platform; it is a tech platform and not traditional consulting, is because we saw the mass need, the scale of the need of smaller, medium-sized businesses. Considering that about 98% of all businesses in Australia are small to medium-sized businesses.   In terms of the problem, we've seen consistently when we're speaking to startups, SMEs, medium-sized businesses, privately owned businesses, and then your ASX listed and Fortune 500s' very common problems with pricing that we want to solve.   And ultimately, as you know, the problem was quite simple.   People feel that price can be something that is added at the end of a list of commercial tasks. For instance, when you're launching a new product, often the assumption is that it's okay. We can just set any price and then adjust that price later without really understanding the data inputs required to set pricing, the different pricing methodologies out there, and the metrics that they need to prepare and track along the way. And as you know, customer price response has a significant impact on your ability to change prices. Essentially, once you have your prices out there in the market, it's very difficult to change prices.   And often when people do that, companies small to large, when they just do that guesswork pricing or cost plus, they regret it because they end up essentially either overcharging their customers or losing revenue and volume.   You know, even selling below cost when they've got such great businesses essentially means they're undervaluing their proposition.   Aidan: I suppose, you know, here at Taylor Wells, one of the things I'd be very aware of, you know, on this podcast we've spoken many times about how getting a pricing person in really will give benefits to a company. But I think, you know, we're realists as well, and we're completely aware that if your business is doing a million Australian dollars in revenue, you know, you probably cannot afford, like, let's be honest, to go out and pay someone a hundred grand who's a high performer in pricing.   So I think, you know, there's a real gap in the market there. The vast majority of companies are small. As you said, Joanna, and I agree with that, there's a real gap whereby, in smaller companies, people tend to be doing multiple tasks. People tend to not be specialists, and the people often put their hand up and suffer the most stress and go, “Oh, I need some guidance on pricing. Can somebody help me today?” They fall into a trap, a gap, I guess, whereby they're not big enough revenue-wise to finance. A specialist, and to be honest, they're also, you know, there's not much point in getting consultancy for them either because there's nobody internally who could be dedicated.   Joanna: Oh yeah. Look, that's a great point, and that's a big part of the problem too. Pricing then just becomes this quite onerous task that puts real pressure on people who are really out of their depth and don't know where to start, what to do, or how to move forwards with pricing.   And really, what Value Culture does is give them that start, that ability to forge ahead when things are very unclear, the starting point, and then moving forwards, learning things step by step, getting the simple things mastered first before tackling the bigger, bigger things.   And then, step by step, feeding the right information in the right direction, whether that's in terms of getting the right inputs, data inputs, and information inputs together for price analysis and cost analysis or what, or whether it's more, okay, we need to learn different types of pricing methodology to set pricing, whatever the key area of the problem is.   Value Culture can give that first start and then move people along their journey.   So all of the pricing plans are customised to a roadmap that makes sense for that business. Those roadmaps are very closely aligned with business strategy. And then, if there are requirements to pressure test business strategy, Value Culture can go back to basics with strategic plans too, just to make sure that they're actually resonating in terms of the market and are indeed right for the business.   And then again, once that's solid and done correctly, we can start the process with pricing, get the roadmaps in order, get the individual team plans, get the individual plans, and then before you know it, it's different people in the business, say if it's a medium-sized business, or knowing how they're feeding into pricing, whether that's a price rise implementation or a new price for a product or even a tenderer, or even if it's thinking about how to simplify a very complex legacy system to make more revenue and to ensure pricing above costs.    Aidan: Just listening to you there, Joanna, it sort of reminds me of the Pareto principle, which I think I'd heard of once, and don't quote me on what that actually means, but I believe it's like the 80/20 rule or the 90/10 rule.   You know what I really do think? There's a real gap in the market whereby people will get a huge amount of benefit; they'll get 80% of the benefit, by doing the simple things first.   Like there's a whole echelon of companies out there who are doing no pricing, right? like zero. And I don't think we're proposing that these companies will be jumping on day one to perfect pricing and apple style, you know, maximising profitability.   But I think you will get 80% of the benefits with small amounts of work, but where I really see the value, you know, in the way you're describing it, there is, it's just a format, it's a structure. It's like when people go to the gym and have no idea what they're doing. Oftentimes, they can just waste their time, for years.   If somebody sensible gives you a very simple programme, it's better to take simple steps that are concrete and get you in the right direction, and you're making real progress. And I think, you know, if this project can do that, I think there's a real, you know, benefit.    Joanna: Yeah, I think you're right. I mean, when you were speaking there, it just reminded me of numerous case studies where people go, and what we need, is to fix pricing. Get me that right price.    And they just focus on that because they actually don't want to get into the bigger problem, which could be not enough volume, not enough leads coming through the website, which could be a mess.   There aren't the right online quote tools to really inform and educate customers on the pricing. There's no value proposition. It's an ill-conceived value proposition. So rather than think about that, there's no understanding of pricing and its impact on the P&L. Costs could be everywhere. There's no sort of understanding of different cost centres. So often they go, "Okay, but that's too much of a difficult problem to solve." What we need is just the right price. Because if you increase pricing, we'll make a significant profit improvement.   And that would be enough to save this quarter and keep the business afloat. But not necessarily, because you've got to think of the pricing and its impact on the customers. You can't just overcharge customers because you haven't got enough of them to lose the very customers that you've already got.   Does your offer really warrant that price increase? Or are you underpricing? So Aidan, when you say that, yes, you've really got, when you start with pricing, what we find is the big epiphany, um, with both small and medium and large businesses, is that pricing is bigger than the price point that you set, right?   You can't just make it up. You've really got to think about your whole business. From costs to marketing online. You've got to think about your positioning and approach. You've got to think about your business strategy. And you've got to get all your ducks in order. You've got to know how many leads you're getting. You've got to know your quote-to-book ratios and things like that. And these are highly valuable inputs to a price model, so it's not wasting time going through each of those things in detail or as much as you can as you get that information through. Because remember, you can't do it all at once.   It is a journey, but each of those steps is valuable, and in the end, you will get a price model that is absolutely customised for your business. And you probably think, wow, at the beginning of this journey, I've had so many people say that at the beginning of this journey, I never thought I'd be covering so much ground.   I just didn't realise it. And look at this. Now we've got a price model that I understand and can clearly articulate to the directors and the board. It's making money for the business. There's ongoing recurring cash flow. I mean, this is a good news story, and it doesn't happen over and over. But each of those individual tasks and successes helps and gets you that one step closer to that peace of mind, feeling less pressure, and feeling good about what you've done and what you've done for the business because you actually generated value for the business and even more so value for your customers.   Aidan: Yeah, look, I think just the way you're describing it, what I'm looking forward to seeing is just keeping it simple. Giving people who are coming in, who are time poor, who are, you know, often, maybe they're owner-managers, maybe they're people who are running their own business, maybe they're feeling the pressure and it's on their to-do list that they got this year.   Take a look at the pricing and take this system. Hopefully, you can help them do that. So yeah, I'm looking forward to that. Do you have anything else to add, Joanna?    Joanna: Yeah. I mean, again, keeping it simple is so important because yeah, people are very busy and especially from a small business and you're tasked with pricing, and you really are out for your debts, but you want to pursue that.   You need to keep it simple. And with Value Culture, this is what we've done.   As I mentioned at the beginning, it's an online platform. There's a highly sophisticated project management system that we can use for businesses to make decisions and plan. Simple. So everybody knows what they're doing at what time, and if they don't know what they're doing, there are templates.   There are guidelines and dashboards, and for each different stakeholder, there are dashboards, tracking dashboards and results, price, and performance dashboards. So every step of the journey. Full visibility, absolute simplicity. And then, at the end of the quarter, you can see the results.   Aidan: Super. When is this available? I want it right now. He says...    Joanna: Oh yeah. Look, it's been a process of hard work getting this together, but yes, look, it's available. It's been created, and we're implementing it with our clients. So look, if you want any more information about Value Culture for small and medium-sized businesses or if you're interested at an enterprise level, we can certainly give you a demo, run you through it, and talk about it in more detail. But, yeah, look, we're super excited about Value Culture. We highly believe that's serving a great need in a core market. And we just look forward to sharing that all with you. Thank you for listening.    Aidan: Thank you and have a great weekend. Bye for me.    Joanna: Goodbye.  

In today's episode, we want to explore the world of startups and I supposed at Taylor Wells we got asked or approach by quite a few startup businesses and the early stages of development with questions about pricing advice and pricing strategy and how start-ups should price. And I suppose we just really want to explore some of those ideas today and maybe just discuss some ideas. TIME-STAMPED NOTES: [00:00] Introduction [03:00] What's our advice on issues regarding pricing for start-ups? [12:19] How can we advice start-ups in discovering value in pricing? [16:57] Would you advice implementing various pricing strategies for start-ups? [22:01] Pricing Advice For Start-ups: Don't lose data. Keep learning, testing, and trialling.   Pricing Advice for Start-ups to Kick-start Their Growth   Especially quite recently. We've had a number of questions and inquiries from startups. And we're talking about startups, people that are literally coming up with new business ideas. And often, it's the first time that they've done that and they're trying to launch either a new product.   Now, this could be ranging from, you know, an FMCG good product or you know even a Saas type product and you know, they come with legitimate concerns often they've heard the podcast and there's thought, you know what, I never really considered any other approach to pricing, other than thinking about costs and putting a markup on the cost to give me that margin that I need to cover my costs and get revenue in through the door.   And I never really thought about value-based pricing but it really did change my viewpoint, not just on the price point, but also it gave me a new perspective on what I'm trying to do in the market, my business model, how I'm going to generate revenue, what the sources of value are that are going to help me do that and cover my cost, how I'm going to work with suppliers who my target customers are.   All these new and very important ideas came almost flooding in people's heads after thinking about value-based pricing and, you know, we just going to explore today, you know, a little bit more about pricing for startups and a few techniques just to help people make those first few steps because it doesn't have to be a difficult journey or long drawn-out journey, you can start pricing immediately, even though sometimes you think “God I've got so much else to do. I'm just going to get money through the door”, type of approach.   It's clearly, you know, we're not gonna go into cost-plus pricing on this podcast, but clearly for a start-up, it's even more exacerbated.   You know, if you make one item, you know they're your cost base is going to be higher than if you make a thousand. So, you know, as you grow in scale, do you intend to reduce prices? So, that makes no sense.   But clearly a start-up even number of issues that will make pricing more difficult: A) there is no right price for your product. At the beginning, you don't know what a value provides to your customers you might have an idea, you might have you know obviously you've got your pitch deck and you've got your ballpark figure and your idea, your elevator pitch let's say, you know and you thought about why you're getting into the business and where you fit in the niche. But realistically what's that old saying?   Everyone's got a plan until they're partially on the nose. I think Mike Tyson said and you know until you go out there and made customers and really get into the market you don't really know, you look at statistics, how many companies, how many start-ups pivot?   How many really hit a niche and really make money it's limited obviously we don't want to put people off from starting up but you know those things have to be borne in mind and when you're looking at pricing, that is the issue.   They are, you don't have enough information at the beginning, there's no saying that trying to get some customers, trying to get out there with some customers. Realistically, I don't think the price of the beginning, we'll get into this a bit later, but just winning customers is very important. Because then, you can explore value, it's a value discovery process.   Almost look at it as a subsidized value discovery process where a customer is almost paying you, it may be too much, or it maybe too little, but hopefully they're paying you and then you can explore and learn about your own business. So that's the first thing I'd say, clearly, It's very important to get customers on board. The second thing I say, unless you have funding and we'll talk about, you know, series A or a large amount of funding, it is highly unlikely to have a pricing manager.   Let's be honest. Most startups at the beginning have very limited revenue, and a good pricing manager's salary probably will be quite expensive. So, you're going to be doing an ad hoc, you'll be doing it in-house. Probably the startup. The founder would be doing the pricing and so, you know how much attention you can really give the pricing at the beginning is limited.   I totally disagree with the point that, you know, people often come into the business with a really good plan.   In my experience even consulting with major corporates, medium-sized businesses, even you know, blue chip companies, often the surprising point is they don't even have a plan when it comes to pricing or even their business strategy.   What they've actually got is a very flimsy outline of what they kind of want to do. Often the key question of, Why are we selling this product? How do our customers value this product? How do they perceive and value us? What are important in the eyes of our customers? How good are we at delivering what customers value? Are things that are hot, not addressed in, I would say, 98% of business strategies, even though that's the most important questions you should be asking.   So, I would say, most startups don't have a plan either to be fair. And really, there's a little bit of hope and a prayer that this product, this new business is going to solve a gap in the market without actually, as Aidan said, approaching customers and seeing, you know, giving it that, you know, testing our assumptions.   Pricing Advice For Start-ups: Testing out, let's call it a hypothesis about what we think we've got and how valuable that is, in the eyes of our customers.   Because essentially, if you're going to get investment from private equity, seed investors, they'll be asking that. I mean, because it's the central aspect of a business, a new business model and operation system or it should be.   And if you haven't got clear answers on that, you're not going to get the funding and that brings me back to what I was saying before. You know, a lot of startups have come to us and even with you talking about value-based pricing, it made us think about value.   And it made us think that there was that major Gap in our business thinking, and our strategy, which has, in turn, delayed other things, not just pricing, but even you know, how we go and approach, our customers, our pitch, what do we say to them? You know, what is that compelling message?   All of these things, you know, were sort of underbaked and then have been preventing people from launching. So like Aidan was saying, let's go back to basics.   Let's ask and turn these questions into hypotheses and start going back and thinking about who our target market is.   Can we think about the personas of these customers, that would want to buy the products we're trying to sell? How are we going to communicate that offer to them? How are we going to make it easy for them to buy from us? Now, these are the questions, like you're not going to have the answers and don't fear not having all of the answers.   When you approach your customers, the key here is to have some hypotheses in mind about what you're doing, and what the value of the offer is, right? When you go in to speak with a customer. But then ask the questions and then listen. Listen, very very carefully to what they're saying to you. What you will find, is that some customers that you're talking to are really not your target market.   Even though you thought they were whereas other people really are potentially changing your viewpoint on your initial business model and plan and then iterating from there. This is the fundamental aspect of value-based pricing and as Aidan mentioned we call it a value discovery process, but really it's essential. It's an activity that leads to profitable revenue growth and it's one that's often ignored and skipped but it's the central aspect of any pricing model and of any business strategy.   Pricing Advice For Start-ups: Let's be honest at the beginning.   For anyone who's ever started a business, every single interaction with a customer, feels like life and death. You know, you stressed about them.   You dig into too much, you know, all those are those interactions statistically valid, you know, is it over time when you scale up your business, you know, will that apply across a larger number of customers? Those questions have to be decided. I suppose at the beginning you have to have a ballpark figure.   As to what value you're providing, you know, are you aiming to be the cheapest in the market and undercut traditional operators because of your cost of operation, you know, is that your model? If that is the case, likely, then you probably will be cheaper if you're cutting costs; if you're value-added or you're cutting costs? If you're value-added that you're offering, we're more features and benefits, you know, then you probably can be charged more than other people. Big questions.   Should you be going into the SAAS situation?   So many startups, Online businesses try to get onto a subscription. There's a huge movement towards recurring revenue, showing recurring revenue. You have to really think. Does that suit your business? Is that really the type of business that you want to be operating? It gives investors confidence but you know, is it actually plausible into what you're doing?   So that also has to be considered. I suppose you're fundamentally, you have to really dig into what your business do. And what is the best way to charge for it? Just pick the best that you can think of at the beginning. Over time of course you can optimise, you can go into it once you get more professionalised, once one customer becomes ten, becomes one hundred and hopefully becomes thousands.   Then over time, you can start to optimise potentially bringing pricing expertise and pricing analyst over time and optimise that stuff. But you know you really got to think about what you know, I suppose companies will go through different strategies at different periods of their life cycle and development, you know, at the beginning.   Are you trying to grow your market share? Are you trying to get some sort of like give us good network effects?   I'm assuming that you'll be wanting to try and grow the business and potentially to try and grow. You might be offering freemiums, or you might be offering lower quality, you know, tester versions of that. So again, all have to be considered, but you have to be, I suppose you put on the old saying a cart before the horse.   You know, what are you actually trying to sell? That's the fundamental thing, pricing is not, it doesn't separate, it is your commercial strategy. And the point I'm trying to make is, what is your business trying to do?   In an ideal world, let's say, obviously you're not going to do everything perfectly but is trying to do something and then once it's doing that and a customer is, you know, bought into that and want that service or product or whatever it is, you know, how are you, what's the best way to charge that customer for that while some shaving, your objectives of growing, you know, over kidding solvent until your next funding round? You know, that is the question.   I mean, you make a good point that you know, is a value discovery for one or two customers statistically valid? Obviously not, it wouldn't be, but it gives you a starting point. And I think it's an important point to note here, that value discovery is ongoing, it never stops. You've constantly got to do it.   Pricing Advice For Start-ups: So it's important that you don't lose track of the data and the insights that you learn from different customers, as you approach them, in terms of understanding value.   So actually, in a way, it's a very scientific approach to understanding value and has to be set up as such for it to be meaningful in a statistical way.   And to give you insights that inform your strategy over time in regards to, when I was listening to Aidan there, you know, I agree, though there is certainly an evolution of pricing methodology that Startups and even big businesses, go through, starting with the rudimentary cost plus, knowing your cost and adding a simplistic markup going through that competitive benchmarking scenario.   When you line up all your competitors' prices and then you go, “I think I'm going to be somewhere around here”, so you go, you pick lowest-highest and you go, “All right, I'm going to be here in this bit in this price bandwidth”. That's what they call it. I'm not going to evaluate these methodologies will do that later on. And if you listen to other podcasts, you probably have heard us evaluate them.   I just talked about evolution and then I think Aidan was going on about SAAS businesses, using subscription models, now that's a revenue model.   But the pricing methodology that tends to be adopted within that revenue model is called attribute-based pricing where they do look at the features and benefits of the product or plan and then they set their different price tiers.   You know, good-better-best essentially or decoy pricing based on those features and benefits, you know, evolution from there, you know, obviously got Dynamic pricing looking at, you know, inventory and capacity utilisation and demand and forecasting, and things like that.   And then in terms of evolutions of the subscription model, they go into like consumption-based pricing, where basically, you charge customers for how much they use different plans, that's becoming particularly popular at the moment, and then from there, you know, a more sophisticated one is based on outcome-based pricing, but basically what a customer gets from using your service, your plan, your product.   Now, that's a newer one. And all of these as Aidan says, it's not like “Oh, that sounds good. I think we'll just use that .”, even though 90% of SAAS businesses do that, they just go with trends.   Pricing Advice For Start-ups: You have to be very careful which one you choose because each have their limitations and it takes a hell of a lot of time and effort to integrate them successfully within the business model.   And if they're out of sync with the market and the business model, they're not going to generate profitable revenue growth, then, in turn, you're actually going to lose probably more money than you make and overtime. So you've got to be right.   And this is why Aidan was talking about pricing expertise. It's quite important to get that pricing expertise on board, but obviously, as a startup, you've got to be aware of the strengths and weaknesses of these different pricing methodologies. And what we're trying to say is, the best way of doing that is, understanding your business model, thinking very closely and how it connects with the market.   And then thinking about, how you're going to capitalise on the value that you're offering based on the perceptions of the market, your customers and how they perceive and use that value. What do they get from working with you, in a very simplistic way.   From buying your product and working with you, how did they perceive value?   And what value do they actually generate in terms of, you know, do you help them lower cost, do you help them generate more revenue, I'm using your plan, your products, whatever. Are you helping mitigate some risk in a way for them? And those sorts of questions really give you a head start, when it comes to evaluating the best pricing model for your business.   I think everyone when you're starting a business clearly you have to be a jack of all trades. You want to know a little bit about everything. But the thing about pricing is, I suppose people come and they go “Oh tell me, a pricing strategy” and we hear that a lot. The reality of it is, there's no right or wrong pricing strategy.   There are many potential strategies you could implement. Some may be better than others clearly, obviously, how you implement them. There's some science behind that, there are approaches, but you could have meant for many businesses.   Pricing Advice For Start-ups: You can Implement various strategies particularly when they were a very early stage.   When they haven't proven anything you could tweak certain things in the trajectory that business will go in that are very different. So you could pick different ones at the beginning. Clearly, because they're not tested by the market, they haven't got many users and you haven't got feedback. Clearly, some are more likely to be successful than others. And you have to visit.   There's an art to picking that one. You know, the actual pricing strategy that commercial strategy used. Clearly, a lot depends on so many moving parts, you know your funding, you know, do your funding, or do you have to actually make profits from day one and grow boost route. You know, you look at MailChimp.   I think they never took on funding and grew pretty much organically by being profitable and then adding additional features over time, but not, you know, jumping massively, just growing gradually, Canva, probably the most famous Australian unicorn, fundamentally they grew at the beginning, by giving free service to huge numbers of people.   I don't know what percentage of people who use that platform actually pay for it, I read, I think it's in the papers this week, that it seems implausible, but apparently is true.   Every month over 1% of the world's adult population uses canvas which does seem unbelievable. But apparently, those are statistics. So clearly they're not all paying for this service but a significant proportion are.   So you know you're thinking clearly they had funding and a lot of these startups are clearly lost making for many years. You're thinking, Amazon, you're thinking Uber, they're clearly lost making for a very long period of time.   Pricing Advice For Start-ups: Until you know, the investors are confident that market share, skill, efficiencies, economies of scale all that stuff will factor in later, you know.   So those questions have to be asked and if your business needs skill to operate, to be profitable in three years time, then clearly you need to grow that scale and potentially, it could be, you know, using pricing strategies such as you know, skimming or like being even a loss leader or, you know, going in cheap and then over time adding additional services.   And you know upselling, so really look, the answer is,it really depends, but it all stems back to the beginning to having a clear view as to what your business does, having a rough idea is to what potential value it has and the longer term business model, focus on the business model.   And once you have that and confidence and backing in your team behind that business model, then you start charging forward and working out, putting in place, a model that can: a) keep your business solvent long enough until that's achieved and, b) making as much profit as possible along the way. I think those are my comments today.   Bottomline: Pricing Advice For Start-ups   I like that. Don't be afraid to try new pricing methodologies and revenue models. You've started your business now with a great proposition, you went with it, you're already going in with an experimental sort of mindset, and you're keen to learn. So just do the same thing with your pricing. I actually say, even in big businesses, it's much better to learn quickly and fail quickly.   It's okay if you make mistakes, as long as you learn from them, same applies, with startups, just learn and do exactly what you do when you're passionate with your own product when it's very the same mindset apply, so keep doing that and I hope along the way, we've given you some overview of all the different types of approaches that you can take.   That value-based approach mixed in with more of the technical sort of methodology that potentially is out there for you to utilise as you experiment and learn. Key to all of this is if you've got a number of different products and plans often, that means there would be different types of pricing approaches and models.   You don't always use the same type of approach for everything, that's sort of like when markets are more stable. So, having that creativity and thinking, a very granular level, when you have time about different products because every product has a different type of price sensitivity, and different value profile.   Pricing Advice For Start-ups: So you'll find over time that different plans will require a different approach, but you'll learn this. If you just keep on learning and testing and trialling but do so, you don't lose that data.   You don't lose all that learning. You apply it, feed it back and you continually update and learn and test and tweak, that really is pricing like it is with product development. It's the same type of thing and same approach. I think overall I'll leave it there. But feel free to ask any more questions about some great feedback from you guys recently. So keen to hear more, well thank you for listening.

(This episode was recorded during the US outbreak of COVID-19.) In this episode Larry speaks with long-time friend and Million Dollar Earner John Lennon about how he realized becoming an entrepreneur was his right path, and what it means to always keep your focus. Lastly, John shares how he developed the confidence to overcome failure and to always keep the “one more time” mentality. TIME-STAMPED NOTES: [3:15] What John learned about making money from his dad. [10:55] How John found his calling as an entrepreneur. [22:35] Summarizing thoughts on maintaining focus.

Dr Zac goes through the foundational theory of Gamification & the trends in history. What is a Gamified experience?Time Stamped Notes:[00:05] Gamification blueprint; badges, points, leaderboards, [00:15] Identify an action you want others to take & reward this action[00:50] Intrinsic motivation Vs extrinsic motivation[02:00] 3 Basic human needs & Game Mechanics [03:10] Theory of "Flow" or Full emersion [04:10] 1. Clear Goal 2. Clear Progress 3. Clear and Immediate Feedback and 4. A balance of challenge and skill.[05:10] Different types; Story, Competition, Fantasy, Simulation. [05:40] Gamficaition is based on motivation [06:07] AR, VR & New Game will continue to grow and engage people What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  Connect with Us on all media: Gamify :)  

Time Stamped Notes:0:00  If your eight year old you 0:01  could walk right up to you and ask you one question. Just one question. What do you think he would say 0:11  to you? 0:28  Come on play for change. Welcome to playing for a change. This is your host Brandi Heather. This podcast is dedicated to navigating life's messiness and unpredictability where we use play 0:41  as a catalyst 0:42  for change and connection. Come on in this playground is for everyone on the playground today, I think we need to talk. 0:53  There are a whole bunch of really frightening things happening in the world right now. And we need to talk about about the importance of staying in play during times of crisis. 1:05  Do you know what happens to inclusion when people feel afraid of what will happen next or something unexpected changes their way of living or they feel vulnerable to loss or massive change. Inclusion does not flourish here. 1:25  Maybe you remember a time in your childhood when someone told you you had to share a toy or a treat or candy or a friend or a parent. I remember one of my first teaching experiences was in an elementary school classroom. 1:42  There was a young man who had just arrived from Ethiopia the week before and he was a student in grade one. It did snow that morning and his eyes. I will never forget the complete stop in your tracks look of awe and wonder this Young men looked at that white cold magic coming down from the sky and was standing in utter amazement of what it was. 2:12  About an hour and a half after an outside break, the students were writing at their desks and I started to see a puddle forming under the desk of this young man. He had not noticed and when I went over to see if there was something I could do, I whispered and brought a paper towel, but he had no idea looking everywhere for a source. And then he reached into his desk and took out what was left of a very small snowball. He just looked up at me and said, This is mine. 2:51  You see he had made a snowball outside and had snuck it into his desk because he was afraid that we would take it away. Make him share this treasure. And this snowball was melting right in front of his eyes and tears started streaming down his face as he felt we had taken it away or made it go away as a punishment for wanting to have it all to himself. 3:18  As children sharing is a learned skill and a practice skill. How many people remember hiding something you didn't want to share in a place you thought no one would find it. You see often if we have something and we believe there is not enough for everyone. We will keep it close. That's where the saying "Did you bring enough for everyone?" came from. 3:44  That includes things like snowballs and the best spot in the theater and a great job and money and cars and our best friend and food and water and toilet paper. When we are worried we will collect all of those Things that are most important. This is called scarcity. And like it sounds, it often makes us feel scared. 4:11  Scarcity also includes social and emotional factors, including connection and respect, time, advice and kind words and yes, inclusive practices like tolerance and flexibility and adaptability and resilience. Taking the time to ask before judging or assuming what someone intends or taking one more minute to explain. scarcity also sometimes leads us into dividing us and then good and bad, sick and well smart and not smart, etc, etc. 4:53  Because when we feel overwhelmed by our needs for physical and social safety, we feel need to divide and box similar things to make sense of them t shirts in one drawer and underwear and another and socks in another that's why we have drawers so instead of taking the time to consider the perspective of others where they're coming from are trying to explain we put people in drawers just like when we fold their clothes and put them away. Why do we do that? So we know where things are. It's predictable and the same with people. 5:34  When we are overwhelmed we go to a drawer system 5:38  Young people are this 5:40  and old people are that 5:41  and sick people here 5:42  and all the people from there and 5:44  all the people I don't know 5:46  and all wheelchair people 5:47  and all gay people 5:48  all men 5:48  all homeless people all front desk people 5:51  administration all nurses 5:52  all doctors, all welders, all plumbers 5:57  Do you see what happens? 6:00  What drawer are you in? 6:02  Let's see, I'm in the white cisgender female straight privilege mom, artists business owner, teacher mentally ill short but sharp dresser drawer. But it depends on the lens you choose to see me with? And at what moment. 6:21  So how can we afford to play in a time of scarcity and dividing and drawers and hiding our most precious things and protecting ourselves physically and socially and emotionally. I would argue this is why we need to find it and hold on to it. Because play is where we can be authentic and make connections and laugh and be vulnerable to something new and different. And try and fall down and get back up. We find resilience here. in play. 6:57  We find determination and relaxation. And we do things that soothe the drawers and dividers. Research indicates that play deprivation can contribute to a reduced sense of personal control, reduced ability to control emotions, increased social isolation and reduced happiness, all of which are associated with anxiety and or depression. In a time when we are reducing social contact and increasing social isolation. Let's consider what we need to survive. It's not just food and water. Without play and playfulness we will struggle to come up with the creative and innovative ideas, resilience and persistence The world needs. And the world needs answers and I believe the solutions are always in play. 7:50  They are there but we need to provide a space for them to grow. I know you may be worried about what is next, and what tomorrow looks like or What is happening in this moment? What I'm asking you to do is to hold on to the things that give you that moment to smile across the room at someone having a difficulty. to pop a bubble with your gum and giggle that you did it in a place you probably shouldn't have to disconnect from the pace and notice something small you are grateful for. And to build a fort out of cushions and have a picnic with your kids or someone you love. We can't afford not to play. 8:35  That's all from the playground today. Thanks for playing. Remember, this playground is for everyone. Thanks for playing today. If you want to hear more about how finding your play is connected to mental health, business, and education, subscribe on Apple podcasts, Spotify, or wherever you listen to your favorite podcast play for a change AMPED2PLAY was founded on the belief that everyone has active movement potential. That's an AMP, in which movement encompasses our ability to move ourselves physically, mentally, socially, or emotionally. Movement is change and whether in community health or education or corporate sectors, our goal is to deliver education of active movement potential. Find your AMP today. 8:35  AMPED2PLAY INC. www,amped2play.comBrandi Heather brandi@amped2play.comTranscribed by https://otter.aiFind your play and remind yourself and others that finding it is a gift…In the show notes I have included phone numbers and text lines that connect you to International mental health resources and crisis lines.Resources in CanadaI'm in crisisFind a crisis centre in your province or territory.ementalhealth.ca to find mental health services, and support in your community.Canadian Mental Health Association - find your local CMHA office to access support and resources.Kids Help Phone - visit online or call 1-800-668-6868 to speak to a counsellorI need to talk to someone (if you are not in crisis)ConnexOntario to find services for drug and alcohol, gambling or mental health issues.Canadian Mental Health Association to find your local CMHA to access mental health help, support and resources.Kids Help Phone - visit them online or call 1-800-668-6868 to speak to a counsellor.Transgender Crisis Line: 1-877-330-6366.Find a therapist in your local area.How to find a psychologist.If you are in high school, speak to a counsellor, public health nurse or other relevant staff at your Student Health Services.Most Canadian colleges and universities provide free counselling to their students.Resources in the United States of AmericaI'm in crisisLocal crisis centre.National Suicide Prevention Lifeline - call 1-800-273-TALK (1-800-273-8255) to be directed to a crisis centre closest to you.National Hopeline - call 1-800-SUICIDE (1-800-784-2433) to speak to a crisis counsellor.The Trevor Project - provides crisis and suicide support for LGBTQ youth, 1-866-4-U-TREVOR (1-866-488-7386).I need to talk to someone (if you are not in crisis)If you are in high school, you can also speak to a counsellor, public health nurse or other relevant staff at Student Health Services for additional support.Suicide Survivor Support Group Directory if you've lost somebody to suicide, locate a support group in your area.Talk to your family doctorLook in your local phonebook to locate a counsellor, therapist or local helpline near you.Resources outside Canada and the United StatesInternational Association for Suicide PreventionInternational Suicide HotlinesSocial Media ResourcesIf you have seen suicidal content on social media, you should contact law enforcement and (if applicable) officials on Facebook, Twitter or Tumblr directly.The National Suicide Prevention Lifeline also assists users on Facebook, Twitter and Youtube. 

Have you ever wondered how much influencers charge to promote brands on social media? It's a common question and, honestly, it's a pretty complex answer. On this episode of the Crypto Marketing Show, Ty, TJ, and Kylie discuss the many factors that go into how influencers determine their pricing for sponsored content. Time Stamped Notes: [0:40] TJ's top factors that determine an influencer's pricing [7:24] How perception of "worth" plays a big role in price determination Connect with us: https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie https://twitter.com/coinbound_io More about the Crypto Marketing Show: https://coinbound.io/podcast Join us on slack: https://coinbound.io/join-slack

Justin Ho is the co-founder and CEO of rideOS, which TechCrunch described as aiming to be traffic-control center for self-driving cars (though fleets of human-driven vehicles stand to benefit from its services, too). Funded by Siemens' venture arm, Next47, rideOS enables other companies in the industry to accelerate the deployment of their fleets, expand service coverage, and operate safer and more profitable transportation networks, all while benefiting from the scale and performance of the cloud. Time Stamped Notes[00:54] Before Justin Ho's career began in high-tech and autonomous cars, he explored various other options including being a professional basketball player or musician. Justin is actually a master violinist. Being a musician has actually influenced the future of his career in ways that he hadn't expected.In addition to helping him advance his career and the autonomous vehicle industry, playing violin also is what led him to meet his wife. Even though his career did not turn out the way he originally thought it might, he believes that becoming a master violinist was one of the best decisions of his life.[4:00] Before working with autonomous vehicles, Justin Ho worked in finance. He worked at Goldman Sachs and Citadel Investment Group before making that leap into technology. When he worked at Citadel Investment Group, he discovered that there were these new up-and-coming companies called Uber and Lyft and Sidecar, and they were fulfilling a personal need that he and many others in the San Francisco area had.As Justin fixated on these ride-sharing companies, he started asking the folks around him—including coworkers and those from industrial companies—about shared mobility and the idea that people were considering ditching their cars. Most of the responses he received were dismissive; they assured him that Uber wouldn't work in cities like New York or Detroit, even if they do become really successful in San Francisco.Justin had a different view. He took a hard look at the data and rapid growth for the technology that these companies were developing to enhance transportation. So, Justin reached out to a connection that he had at Uber. One thing led to another, and he ended up joining the Uber team. This was his very first step into his career in technology, and he has never looked back.[7:12] Justin always knew that he wanted to be an entrepreneur. When he was in high school, Justin noticed an opportunity for business: selling pet turtles to kids and families. So, Justin and his friends began important thousands of turtles from Florida and sold them to kids and families that desired a pet. This was his first foray into starting a very—very!—small business. His passionate entrepreneurial spirit followed him through college and onward.[11:06] Now, Justin co-founded rideOS with Chris—his cofounder. rideOS fulfills the current need to store software in the cloud to allow for the safe and efficient management of mixed fleets of human-driven and self-driving vehicles. Most of the software today were built specifically for human drivers, not for autonomous vehicles.One of the key differences between a human driver and an autonomous vehicle is that autonomous vehicles will be deployed in small pockets within a city with limited capabilities. As the technology for autonomous vehicles continues to develop and mature further, more and more capabilities will be added. Today, aspects of driving—whether that includes harsh weather, damaged roads, construction, etc.—that make it difficult for humans to drive safely also make it difficult for an autonomous vehicle to function safely. As of right now, the solution to help ensure the safety of autonomous vehicle passengers is to reroute these fleets around the constraints that they are not yet capable of solving.[13:26] The rideOS technology's purpose is to accelerate fleet deployment and expand service coverage for companies working on autonomous vehicles. Justin provides this purpose by looking at the use-case: a few years into the future, we'll have a mix of human and autonomous cars in a city. In order to gather essential information from folks all around a wide area—such as LA—there needs to be Cloud coverage. rideOS in the Cloud helps to provide those services and allow for the efficient operation of different fleets among human drivers.The Cloud allows unique flexibility in gathering and transferring information as a vehicle moves. The data we currently use to help human drivers—for example, map data that helps someone reroute to their destination—is completely different than the data built for self-driving vehicles. So, creating a data platform in the Cloud that's able to ingest these various types of data formats will be an important aspect of ensuring the safety of people on the road and optimizing the value of autonomous cars.[21:53] At this stage in the technological development of autonomous vehicles, companies view their data as incredibly valuable. Therefore, companies are less likely to share their data. rideOS believes that things in the real world that are dynamic in nature need to be shared among different companies. rideOS is designed to be an independent, agnostic platform that ultimately prioritizes providing companies with safety and efficiency.[31:36] With the implementation of autonomous vehicles into our society, the cost of transportation per mile will significantly decrease while the demand for transportation will increase. Developing multi-mode transportation—including trains, scooters, etc.—will be a critical part of the future. rideOS' priorities, however, will continue to focus on ensuring the safe, global rollout of the next generation of transport.[35:16] Since Justin Ho began working in the autonomous vehicles industry, he has not owned his own car. He instead functions through using a combination of Uber, Lyft, and walking to get around town, and Zipcar to travel further.[39:25] Another major aspect of autonomous cars will be how it impacts the culture around movement and transportation. Right now, most of the demand around autonomous vehicles centers around the ability to move around cheaply, and there are solutions for that. In the future, however, different types of transportation services may offer different transportation experiences, such as a mobile office room.[42:51] One of the major trends happening right now is the democratization of education: quality education is available online, open-source, etc., without the requirement to attend a top university Due to the availability of education via the internet, more people are able to collaborate and innovate with fewer barriers.Connect with Justin Hojustin@rideOS.aiLinkedInResourcesrideOS website Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Amitai Bin-Nun is the Vice President at Securing America's Future Energy (SAFE). There, it's his job to assist with developing and establishing regulations on autonomous vehicles. His goal is to find a balance between ensuring the safety of people, promoting innovation, and maximizing the potential of the technology used in self-driving vehicles. These types of vehicles are transforming the way we travel; Amitai also shares how beneficial this technology might be for those living with disabilities.Time Stamped Notes[0:48] Amitai Bin-Nun has had an interesting ride so far throughout his career. When he first started out, self-driving vehicles were not on many people's radar. He always had a passionate interest in technology and its role in society. For Amitai, it all started because he didn't know what to do next after finishing up graduate school. He had an interest in policy and politics and the ways in which science and technology are used and innovated to improve people's lives.He started out his career with a fellowship at the Department of Energy and then moved to Capitol Hill from there. At Capitol Hill, he looked at different aspects of science and technology: it's all governed by rules and regulations, and what spaces there are to innovate and maximize the impact of technology on society. While exploring this innovative side to technology, he eventually became interested in self-driving cars and general innovation in transportation.Now, Amitai works at Securing America's Future Energy (SAFE), where it's his job to help governments regulate self-driving cars in a way that still promotes innovation and maximizes the potential of this technology. Another significant part of his job is to articulate why society should care and want self-driving vehicles.[3:13] As a physicist, Amitai is accustomed to looking and working with complicated systems. Amitai focuses on cutting through all of those complexities to find the key drivers of the system. He looks to find the most important variables that the innovation needs to impact, and how change can spark from there.The approach to regulating, legislating, and thinking about the role of technology in society is very similar. You have to cut through all the complexities to figure out what needs to happen to ensure that the technology is successful. Without this laser-light focus on the success of technology and a deep understanding of the broader system, you could just be running around and chasing trends. But, if you do have that deep understanding of the system, it helps you understand what the key drivers are and how to act accordingly.[4:40] Innovation is an incredibly valuable part to global society. This is where economic growth comes from and improves our standard of living over time. With that, any time something new emerges, there are always risks involved. This is why regulation is so important: rather than stifling innovation, regulation is about how to manage those risks to ensure that they don't get in the way of the benefits that innovation offers.If the regulation around self-driving cars is done right, it signals to the public that the technology is safe and will improve life. It also gives a signal to companies that their technology is ready for development. The regulation around autonomous vehicles should both allow the innovation and also encourage it.[6:52] Establishing the right regulations on innovation is all about the balance between ensuring public safety and encouragement of innovation. To achieve this balance, you need to get the process right. Right now, there aren't many regulations around autonomous vehicles because the technology is so new. Technology usually needs to be in use for a long time before the language and standardization of approaches in an industry emerges, which is what ultimately allows for effective regulation.Early on in the process, the best approach to implementing regulations is to observe closely to how the technology develops. Instead of over-regulating, governments put relatively light boundaries in place to ensure that technology continues to progress in a safe way. Over time, more effective guidelines can be established[9:00] To speed up the process of developing and implementing regulations on autonomous vehicles, there needs to be a dialogue between vehicle manufacturers, customers, and the government. Of course, most companies won't freely share their training data to help out anyone interested in developing autonomous vehicles. There is, however, still a fair amount of cooperation that happens organically, particularly with the movement of employees from company to company, the use of open-source tools, and much more.When the Department of Transportation signals that they would like to standardize autonomous vehicles, it triggers a process. Once this process is triggered, everyone in the industry wants to be a part of it. The government can specifically accelerate this cooperation by providing more clarity regarding the future of establishing regulations and engaging in collaborative research.[12:57] Even though autonomous vehicles are 50 years into development, it's still in its early stages, the industry's leaders need to take time to define what “safety” means in relation to autonomous vehicles. Even though a company's autonomous vehicle may be safer than a human driver, they're never going to be perfect and will always be scrutinized for it. The more we have a common language and agreement in the industry about what it means to have a “safe” vehicle, the easier it will be to establish when a vehicle is technically and sociologically ready for deployment.[17:36] Today, each licensed driver needs to meet a specific performance standard in order to operate a vehicle—but, we don't expect them to be completely perfect. Yet, we expect more from autonomous vehicles. Even though they are safer than human drivers, they still make mistakes. If companies refuse to deploy an autonomous vehicle before it's perfect, no self-driving cars would ever make it on the road.[19:19] Though the safety of autonomous vehicles is critical, the value extends way beyond just the safety of people. SAFE recently performed a study on autonomous vehicles for people with disability. They found that there are about 4 million people who are unemployed or underemployed due to the barrier of accessible transportation. Self-driving cars can't fix everything, but they are a great tool to bring accessible transportation to a broad range of the population that doesn't have it today.[22:53] Currently, paratransit services are one of the best ways for those with disabilities to have access to transportation. These services, however, are non-inclusive and incredibly expensive for cities to offer and for the riders; yet, their services are not very reliable. Autonomous vehicles would transform this type of service, allow for a caretaker within the vehicle, and ultimately be cheaper for the city and rider to use. When you combine automation and the ability to summon a vehicle on-demand, there's almost no limit to where our imagination could take us with the progression of this technology and vehicles.[31:23] The culture around transportation is already changing rapidly. People are starting to realize that a standard car is not the ideal way to travel short distances, in busy downtown areas, or on long trips up into the mountains. The idea of micro-mobility, renting scooters downtown, and other innovative types of transportation may be early manifestations of the realization that cars are not always the right vehicle for every type of trip.[37:00] With this shift in culture around transportation within cities, sometimes the negative narratives win over the positive ones. Scooters, Uber, and Lyft, as a result, are not fully appreciated. In a lot of cities, the policies and regulations put in place seem to discourage their use or treat them solely as potential problems. What Amitai would like to see is a shift in that mindset: view scooters, ride-sharing services, and micro-mobility as tools to be engaged as a solution to improve transportation and equities in cities.[40:33] In Amitai's opinion, companies like Uber and Lyft are adding value to the public by presenting transit as an option within their vision of transportation. If Uber and Lyft share specific data with cities, there may be a middle ground that allows cities to make ends meet. If we are able to formulate this middle ground, then everybody wins. The challenge right now is defining what information is needed, and how that data should be tailored to these conversations. The more tailored this conversation becomes, the easier it becomes to meet everyone's goals.[44:18] Within the autonomous vehicle world, companies are shifting their testing to areas that do not require reporting. This creates an adversary relationship between the technical talent and cities. Cities and technical talent should work together to formulate policies and regulations that prioritize making transportation better for everyone, rather than who wins and who owns the data.[46:06] Amitai has his own visions for what would make an ideal autonomous vehicle. Within his own vehicle, he imagines having a separate screen or TV for each member of his family, a smooth ride that would be ideal for reading, and so much more. In the end, he looks forward to reclaiming the car, transforming car time into family time. Resources:Amitai Bin-Nun (SAFE)LinkedInTwitter Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Sally works at a clinic that provides in-clinic abortion services. On the days when she is handling administrative duties, Sally will usually be signing prescriptions, checking over charts and making sure patients are being seen in the appropriate way and getting to the right providers. She also provides on-call advice to patients who are post-abortion or maybe coming for their appointment soon. She answers all their concerns and explains what's normal and what's not.Time Stamped Notes[0:58] For abortions, Sally has seen people of all ages. Not very many of the patients will be under 16, but once in a while Sally will attend to patients under 16. Most patients will fall in the age bracket of 16 to 47 years. The patients will be from all backgrounds, religions and races. Sally notes that 59% of women who receive abortions already have children. She believes that mothers are more likely to seek an abortion just because they kind of understand the implications of what raising a child is for your community and for your family.[2:33] There's two types of procedures that Sally's clinic offers. Patients can have a medication abortion or a surgical abortion. For the medication, the patient will come in, they will be given a pill and then the next day in their home, they take four pills to help the pregnancy pass. Sally explains that every woman experiences it differently. Some women may experience the worst pain of their lives while some may experience no pain at all, but usually the pain level is somewhere in the middle of these two extremes. The pain usually depends on where the patient is at in their gestation cycle. However, it is very common to have like menstrual leg cramps which the clinic provides pain medication for.[3:11] Surgical abortion is much less scarier than the name implies. There's no cutting or scraping. It's really gentle dilation of the cervix and the removal of the pregnancy with a straw which is also known as a curette. Mothers are always more likely to opt for the surgical procedure just because they've had speculum exams before, they've delivered and they're a little bit used to that clinical environment.[4:28] Sally often tells her patients that it's normal to have every emotion. When Sally first became a fresh screen abortion nurse, she expected a lot more angst from the patients. However, what she witnessed was a lot of relief. Clearly the issue had been on their minds for a few weeks or several days before they went to the abortion clinic where their medical issue was solved. Whenever Sally is in the room with a patient waiting for the doctors to arrive, they're always asking a lot of questions. In truth, the anticipation is actually far worse than the procedure itself.[6:37] The law requires patients to wait 5 to 10 days after having their evaluation and blood tests. After the 10 day period, 90% of the women will still be sure that that is what they want to do. Sally believes that this is accurate for patients who arrive and don’t wait. 10% of them will probably go home and will not go through with it all the way because the clinic has excellent counsellors who will be able to spot when they aren’t ready to make this decision or don’t want. Sally, therefore believes that this statistic will not change whether they had to wait or not. Sally always tries to remind her patients that it's okay to feel sad and to feel angry and to feel just conflicted over the choice that they have made.[12:58] For people who have had abortions, grief comes from different places. One is from feeling sad that they found themselves in that position. Secondly, grief may come from the reality of what it means to be an adult in this world. Abortion is a big decision and this is just an indication of crossing over to adulthood. People who find themselves pregnant often grieve the end of their childhood.[15:37] Initially, Sally thought that the people who were having abortions were teenagers who found themselves in bad situations. However, sometimes people want to have abortions because they want to be in a place in their life where they feel they can raise a family and at the moment, having a child is not the best way to do it. This could be because they are not where they want to be in their career or they need some mental health services to get themselves sorted out or their relationship is pretty new and they want to give it time to breathe. Society nowadays has made many people feel like abortion is only appropriate when there are dire situations. However, women have abortions whether they're young or coming to the end of their reproductive years because they choose what's right for their community.[22:41] Sally believes that if society didn’t stigmatize abortions, there would be less abortions because women would have greater access to birth control because of so much stigma around birth control where some people are acting as though that is a form of abortion as well. Research has shown that one in four women have abortions. By not stigmatizing abortions, these women would be allowed to grieve more and be happy. They would get to go through abortion as a rite of passage.[26:06] Being able to experience a whole range of emotions, whether you're getting your first period, having an abortion, having a baby, it is spiritual practice, especially when you are joined with other people. Sally always feels this way when she's in a procedure room when a patient's having an abortion and they're being so supported. Their physician is there talking them through the whole thing and giving them whatever they need. Some patients don’t want to hear anything while others want to be given like a step by step guide. The doula is there holding the patient's hand and everyone is so loving and supportive.[27:13] Some facilities won't use the term doula and they call it, support person and this is really what a doula is. The doula must not necessarily be part of the medical staff and the doula is just be there to hold their hand. A doula is like water and they're there to morph into what the patient needs in that moment. So typically it's waiting with the patient as they're getting into their gown.[33:51] If you're a person who's just had an abortion and you're struggling with the feelings you're having afterwards, then just feel those emotions. That's okay. Be as permissive with yourself as possible. Allow yourself to be totally thrilled and happy and ready to just start your new life, but also to grieve what that other ship had for you and what this new ship you're on is like. Be so gentle and talk to someone. See acast.com/privacy for privacy and opt-out information.

Leanne Pilkington is the President of Real Estate Institute of New South Wales, the second female since when it was established. She is also the managing director of Laing+Simmons, the founder of the Real Women in Real Estate networking group and an industry heavyweight in the real estate industry.  In this episode, she shared about how she got to where she is, the lobbying work that she's doing on behalf of the Real Estate Institute and her investment tips. Time Stamped Notes 01:02 –Who is Leanne Pilkington. She is the managing director of the Laing+Simmons, a real estate franchise organization based in Sydney and the president of the real estate Institute of New South Wales 1:32– Real Women in Real Estate. Their vision is to provide a forum where women in the industry can communicate problems or challenges they might be experiencing, workshop solutions and simply encourage each other to achieve their career goals in an open and collaborative environment. They do networking events for women not just in real estate agents but anybody who is in and around would like to take a proactive and collaborative approach in carving out their own successful career paths.   3:09 – Her first $5/day salary. She started answering their family business phone on a Sunday as a 15-year old for $5 a day and her my dad's very proud of it.   04:23 –her career in franchise to real estate. She’s been at Laing + Simmons for years, started as the administration manager franchise coordinator then she had an opportunity in franchising.   09:25–Real Estate Education and reforms. Property buyers and sellers can expect real estate agents new to the industry to be well-trained, educated and offering advice in the best interests of clients in the not-too-distant future, as per Real Estate Institute of NSW (REINSW) which is headed by Leanne. The practice of people becoming agents after as little as three days of training is being shafted in a shake-up driven by the institute.   15:39–her role in Laing + Simmons. The role for her is growth of the brand but satisfaction of the franchise that is their KPI and also the satisfaction of the team around her. They are not the kind of brand that grow for the sake of growth. They want people that are passionate about the industry, ethical, professional and enthusiastic. They want people to get involved in everything that they do. So they offer a lot of training, education and celebration of results.   20:58– Her take on flat fees and commission .She is not against flat fees per se but she is against organizations that charge an upfront fee like in the case with PurpleBricks.   23:01– a real estate agent’s role. According to her you can't be driven to be get the cheapest agent because you won't get the best results. The reality is that a good agent does make a difference to the amount of money you can get for your property.   26:50– technology in property space Real Estate in 10 years. Technology will shake up in the property management space first since property management is very labor-intensive and it's a very expensive division to run and it's not highly profitable but it is the essence that's the way that real estate agencies are valued on their rent model and property managers are getting harder to find they're getting more expensive and so that's where technology can make a huge difference.   In the US for example that  they have in every one of their homes  under management they've got an Amazon Alexa and so instead of the  tenant bringing the real estate agent and saying my hot water is broken it  they'll say - Alexa my hot water is broken and Alexa will then step them through. I then an alert will go to the property manager who will arrange for the trades person.   30:44– property investing and financial planning. The kind of property that she personally look for is something that she can add value to and so in adding value with the properties that they've got they’ve added granny flats which has then obviously increased the yield significantly because you can add a granny flat with not a lot of money and if you’ve got the right kind of property and get a good return.   31:18– Leanne’s best advice for property investing and capital growth.Her focus because it's in her super fund is yield because she need to have a significant percentage of cash already. She need positively geared investments that are growing.   36:42– her negotiation advice.You've got to know the market. You've got to trust your gut instincts and you've got to make fast decisions. Get the research and know that something is worth and when you are pre-approved ready to go you can press the button correct.   37:54– questions to ask a potential property manager.Ask them about their processes, how they go about finding a tenant, what are the conversations they have with their tenants. You want someone who’s going to set the expectations from the tenant from the outset. 42:16– Leanne talks about mentorship. “Yes, the question would be better phrased "what should you look for in a mentor", but apparently that is not always the way it works!” Her friend recently shared a story with her about one of her team members performance reviews. This team member was asked "if you could have a mentor from within the industry, who would you choose?" Her response was Leanne, which of course was very flattering, but what happened next really made her laugh. Her Principal hadn't heard of Leanne, so he googled her... The Principal was quite horrified when one of the first things that popped up was a photo of Leanne, performing in the Mardi Gras, and advised his team member that Leanne, would certainly not be an appropriate person to have as a mentor.  44:00– Property management strategy from Leanne. Start early and they buy consistently and don't sell. Connect with Leann Pilkington: LinkedIn – Leanne Pilkington Website – Laing + Simmons Website – Real Women in Real Estate

The Billion Dollar Body is excited to announce that you will now get the honor of hearing from BDB First Lady, Nicholas Bayerle’s wife, Amanda Bayerle, every Friday on The Billion Dollar Body Podcast.   Today Nicholas and Amanda are kicking things off talking about authenticity and happiness within a relationship. Plus Amanda talks about open relationships and how they built a business together.   Shoot us your questions, topics you’d like to discuss, and areas you’d like us to address in the Billion Dollar Body Brotherhood Facebook Group.   Time Stamped Notes: [ 01:52 ] Get to Know Us [ 04:48 ] The Why Behind The Show [ 06:19 ] Happy and Broke to Happy and Successful [ 09:02 ] Progress Equals Happiness [ 12:05 ] Open Relationships [ 14:02 ] What Are the Results [ 17:27 ] Where is Your Focus in Your Life [ 20:00 ] Who You Surround Yourself with      Takeaways: “We started our relationship in a place where we were not financially stable.” Nicholas and Amanda were able to be happy together as a married couple without all the other “things”. Now that they are successful and have more opportunities they have found that their happiness levels have stayed even, they’ve always been happy and had fun in their relationship through both the good times and bad. When you have an awesome stable relationship you will want to conquer things together. Your circumstances shouldn’t dictate your relationship, you should want to be with your partner even when they don’t have all their ducks in a row. Money can make you happy but it shouldn’t be your foundation. Your happiness in your relationship shouldn’t be judged by external influences because if it was anything could break you up and tear you apart. If one area of your life isn’t performing well, it will affect the other areas. When you are sick you can become more irritable in your work and relationship, if your business isn’t going right you'll lash it out on your relationship, if your relationship isn’t going well you're more likely to emotionally eat and neglect your health. How you do one thing is how you do anything.      Resources: BDB Live Brotherhood Facebook Group

Welcome to the sixteenth episode of The Making of SMILE & CO.! This is episode we talk about the building process, how much daily production SMILE & CO is making so far and read some comments from you (the listeners)! Ashley and Michael are now answering questions that you, the listeners, have for them. Tune in and listen carefully, because you won't want to miss this week's episode!Time-Stamped Show NotesNO NOTES! Let's be honest are you really paying attention to the Time Stamped Notes? If yes and you want the notes then please let us know (:3 Main Ideas How to speak to your patient when you are presenting treatment What to say to your existing patient to get more reviews and referrals. The design process when creating your dental practice is VERY crucial.ResourcesUPPER CLOUD MEDIA. Increase your digital presence, create an amazing brand experience for your customers, and have amazing videos that tell a lifetime in minutes!Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.

Some vintage Successful Dropout here! Michael's episode used to be one of the most shared episodes on the show! Here it is again in all it's glory: After deciding to skip college, Michael Fisk founded Photoboxx, an event based photo activation company that released one of the first Instagram printers in the world. Photboxx built it's foundation in the hashtag printing industry and has quickly become a product used internationally by some of the world largest brands including Harley Davidson, Coca-Cola, TGI Fridays, Teen Vogue and Acura. This new startup has inspired thousands of fans to engage with their favorite brands on social media. This guy is a rockstar of a Successful Dropout, a serial entrepreneur with a passion for business and for his wife and three daughters. Time Stamped Notes 00:55 Kylon's intro 01:30 Michael tells us a little bit more about himself 02:33 What is Photoboxx 06:10 Michael shares his dropout story and why he decided to skip college 14:48 Advice for how to communicate with parents about dropping out 16:36 Michael talks about what he did for the first year after skipping college 20:19 No focus, chasing every opportunity 21:00 No money, so panhandled on the street! 23:00 Started to zero in on a career - something to focus on long term 26:20 Committed to photography business for two years and said no everything else 28:00 Transition from photography business to founding Photoboxx 30:00 How Michael generates revenue 33:00 Michael's worst entrepreneurial moment 34:10 AH HA moment 36:24 What current Michael would tell past Michael 40:17 Personal habit that contributes to Michael's success 44:11 Recommended book 44:41 Quality that Michael consider's essential to being an entrepreneur 45:00 Recommended internet resource 46:00 Michael's next big goal 47:00 Advice for those who are considering dropping out 52:00 Advice for those who have already dropped out 54:07 Best way to connect to Michael 4 Key Points No matter what position or job you have, do it to the best of your abilities! Focus is key. Learn to say no to opportunity. Stop committing to multiple things at once and moving on if they aren't showing promise after six months. Define your Be, Do and Have, then commit to one direction for at least two years, saying no to everything else even if it's an enticing opportunity. If you want to build a scalable business, learn how to work with people and build and lead a team. Embrace the low points, because there is a lot to learn during those seasons, and ultimately it's just another step towards success. Also, often times, the best opportunities will come when you are experiencing your greatest challenges. Resources Mentioned Photoboxx - Michael's company Michael Fisk Photography  Start With Why by Simon Sinek - New to Audible.com? Start your trial and get your first book FREE here! Slack - Internal communications app for your team THANKS FOR LISTENING! Thanks again for listening to the show! If it has helped you in any way, please share it using the social media buttons you see on the page. Additionally, reviews for the podcast on iTunes are extremely helpful and greatly appreciated! They do matter in the rankings of the show and I read each and every one of them. Join the Successful Dropout Nation! Subscribe to the Successful Dropout Podcast.

“There’s definitely people on our team that I think this (Steps) will be pretty cool for...This is a pretty good way to get yourself out of your comfort zone.” Time-Stamped Notes 00:03 – Introduction to OAO 00:34 – Ari took his family to Miami for the President’s Break 00:41 – While his family was in Miami, he had to go to Phoenix and Chicago for Entrepreneur’s Organization 01:18 – Nick will be out in Los Angeles for Victoria Labalme’s Rock the Room Live 01:39 – Nick just bought Raden Luggage, which has a built in scale and an app 03:27 – Steps is an iPhone app that beats social anxiety with small challenges 05:49 – Amazon Chime already came out a week ago, which is a competitor of Skype 06:46 – Get Leverage has a big need for a team of people to be able to make calls so Nick has been testing out platforms 07:01 – Ring Central seems to be the best platform so far for Get Leverage as it allows clients to send texts, calls, and you can create phone extensions 09:07 – reMarkable is like a limited feature iPad in some ways 10:19 – Neurologically, people tend to retain notes better by handwriting 10:41 – Ari finds it distracting to type out notes 12:08 – Nick has a bad memory 12:43 – Snappr is an on-demand photography service 14:05 – Mailjoy is like Mailchimp for physical mail 15:43 – Ari was talking to a client and found she was looking to outsource meal prep 16:20 – Nurture Life offers meals for kids 16:23 – One of Get Leverage’s VAs is a nutritionist who gave Nick a comprehensive plan 18:25 – Nick mentions not to drink while eating 19:07 – High amounts of bromelain digestive enzymes will sweeten the taste of semen 19:27 – End of today’s podcast Learn More About OAO Here: www.leveragepodcasts.com

“Doing charity work was one of the things that I (Nick) wanted to start getting into this year.” Time-Stamped Notes 00:02 – Introduction to OAO 00:15 – Ari and Nick are now recording episodes by the batch 00:33 – Defy Ventures brings successful people into the prison community to teach and guide entrepreneurship 02:32 – Only 5% of Defy people go back to prison 03:33 – The excitement Ari feels with Defy Ventures is the same feeling he had with American Dream U 03:50 – FeetMe is a runner’s in-sole tracking device 04:45 – There are no less than 80 ways to tie your shoes 05:53 – Nick is looking for travel solutions! Please email Nick at nick@getleverage.com if you know a tool or an app that could help 07:36 – Demio is a cool option for hosting webinars 08:37 – End of today’s podcast Less Doing Podcast Resources: www.leveragepodcasts.com

“I recently started a Crohn Support Community...it’s just a free resource that I created where I curate some content and help guide the discussion on how to manage that illness.” Time-Stamped Notes 00:02 – Introduction to OAO 00:19 – Slack Pass is the best way to manage Slack invites 00:32 – Ari recently started a support community for people battling Crohn’s Disease 00:53 – Ari loves using Slack for community chat 00:58 – It’s a separate app and place to communicate 01:20 – It’s easy to automate and share content on Slack 01:33 – There is threaded communication 01:42 – Ari has been using InviteBot for his support group which you can access here 01:53 – Slack Pass lets you have free groups, paid groups, paid channels and etc. 02:15 – Slack Pass does credit card processing for subscribed members in your group 02:53 – Get Leverage’s website is now being optimized 03:06 – Nick started using Optimizely, an experimentation platform where you can make changes to your website without needing a developer 03:38 – He also implemented TruConversion, a tool that helps you find heatmaps on your website 04:03 – Ari and Nick explain further how TruConversion works 05:46 – Sign up and try the free trial for both Optimizely and TruConversion 06:46 – Nick met Robert Cialdini, the author of Pre-Suasion 07:17 – Elucify is a crowdsourced lead directory 08:21 – Run Dexter is a solution to build any chatbots on different platforms 09:05 – Luma is a surround wifi device 11:36 – Checkout SpeedTest to know your actual wifi speed 11:44 – End of today’s podcast Less Doing Podcast Resources: www.leveragepodcasts.com

Key Quote “I’m so tied to my computer and phone all the time that just 30 minutes forcing me to not be by some form of electronic, I feel, is valuable” Time-Stamped Notes 00:09 – Ari and Nick are in a studio for the first time 01:22 – Not recommended, but worthy of discussion is the Starbucks app where you can order your coffee through the chat bot 02:44 – Slack’s new feature called Slack Enterprise Grid allows you to have multiple workspaces for big organizations 04:07 – Box Breathing is a website that takes you through the motions of the Navy Seal breathing technique 04:44 – Nick does Mndfl Meditation that incorporates box breathing 05:58 – Ask Ari and Nick any questions that you may have and they will answer on the podcast 06:01 – Chris Mottram is our in-house audio engineer 06:17 – Ari will be hosting a webinar on February 15 Less Doing Podcast Resources: www.leveragepodcasts.com

Key Quote “This is the last episode that we will be recording outside of a professional recording studio.” Time-Stamped Notes 00:03 – Introduction to OAO 00:12 – This is the last episode outside a studio 00:28 – Ari and Nick offers their thanks to their listeners 01:02 – EloBot is a bot for your Facebook Messenger that acts as your personal assistant 01:52 – Nick mentions his friend who also built a bot for Facebook 02:06 – Temp File allows you to share files less than 1GB temporarily and for free 02:35 – ai provides services to help you classify data 03:00 – Nick explains further how they use Mighty.ai for Get Leverage 03:44 – Amazon Mechanical Turk is similar to Mighty.ai except they do not allow as much personalization 05:07 – Ari shares a hilarious article from Business Insider regarding the craziest requests concierges have ever received 07:17 – Ari shares an article about what successful people, like Elon Musk, ask job candidates in interviews 08:15 – BeLive allows you to broadcast on Facebook Live with multiple people on one stream 08:53 – End of today’s podcast

"Long term goals should be broken into smaller chunks to try and achieve something on a shorter time scale." Time-Stamped Notes  00:02 – Introduction to OAO  00:22 – Ari doesn’t believe in long-term goal setting  00:40 – Ari now wants his goals to be measurable and have more impact  00:51 – Launching “Book Club Thursdays”  01:19 – Ari heard about goal-setting on Tim Ferriss’ podcast  02:02 – It’s about tapping into your potential  03:14 – Ari invites Nick to do a Dexa Scan – the most accurate scan of body composition  03:45 – Ari created a workout for himself  05:05 – Dseat.me finds your random, online accounts and helps you delete them  05:35 – Shift allows you to switch into Gmail accounts in a better interface  06:35 – MicroBot Push is a device that automates button pushing  07:38 – Philips Wakeup Lamp – an alarm that simulates the sunrise  09:45 – Ari discusses one of the triggers in Zapier for Slack that triggers a DM to new members  10:16 – Athelas is a service that comes to you to check your white blood cells  11:50 – Notch is a device that shows you a real-time 3D representation of yourself in motion  13:33 – Spar is an app that allows you to challenge your friends to become better  14:26 – KaleKam – turns healthy eating into a game  15:08 – Nick shares that one of his goals for the new year is to become healthier  16:27 – End of today’s podcast 

“The people who give us this feedback...they want to be able to make it work and I think that really says something about what we’re offering, it says we’re solving a big problem” Key Quote  “The people who give us this feedback...they want to be able to make it work and I think that really says something about what we’re offering, it says we’re solving a big problem”  Time-Stamped Notes  00:02 – Introduction to OAO  00:10 – Ari and Nick just got back from their trips  00:29 – Ari shares about his Strategic Coach experience with Dan Sullivan  00:56 – Nick shares about his Genius Network Event experience  01:34 – Nick missed the main dinner because a client gave him feedback  01:52 – Despite the issues, Leverage still gives world-class service  02:02 – People who give feedback to Leverage are people who want to make things work  02:29 – Pixibot is a tool you add to Slack that reads text in images  02:52 – Talla is also a bot for Slack that brings together a lot other services  04:00 – Sharetribe allows you to create a market place  05:14 – Philips Wakeup Light is like a side table lamp where you can set lights and sounds to wake you up  06:32 – The Poweraid Hat has a solar panel built into the rim with a usb port  07:04 – Sunflower Labs is a security system that comes with a drone  09:28 – Notion is a smart app for managing your email  10:40 – Elysium is an anti-aging pill that contains only 2 ingredients  12:40 – Flexbot is another Slack bot that reminds you to do wellness exercises throughout the day  13:23 – Electric.ai is an IT helper department for Slack  14:11 – The Leverage Labs in Slack for Leverage VA clients  14:45 – End of today’s podcast

Key Quote  “The process of bringing your clients, sort of, into your system and making them from a lead to a client...is surprisingly difficult.”  Time-Stamped Notes  00:02 – Introduction to OAO  00:23 – The difficult process of bringing your clients into your system  00:50 – There’s no waitlist now, go to GetLeveragehttp://www.getleverage.com  01:08 – All new clients will receive Ari and Nick’s new book, Idea to Executionhttps://www.amazon.com/Idea-Execution-Optimize-Outsource-Everything/dp/1619615053  01:38 – The Oura Ring is a health tracker that tracks activity and sleep  02:32 – How the Oura Ring works well for Ari  04:31 – Kapture Audio is a watch band device that records all the time  05:32 – Smart Ear Buds are wireless earbuds that you can connect to your app to play white noise  06:08 – Hear One has a microphone built in so you can filter out specific sounds  07:07 – The new Nike Shoe is a self-tying shoe  08:22 – Nick bought a new smart plug  09:23 – Using your voice to control your home allows you to multitask  09:42 – Nick adds to his shopping list via Alexa  10:31 – How Nick and Ari use IFTTT and Alexa  11:17 – Unito connects your project management apps to Trello  12:45 – Nick just got back from the Caribbean  13:24 – There’s a new company-wide policy in Leverage that key people take off at least a week straight  14:27 – Cently is a slack bot used for purchasing things  15:03 – Eclips allow you to save and edit clips from the videos you’re watching  15:49 – Amazon’s new snowmobile enables you to move massive amounts of data rather than uploading  17:09 – End of today’s podcast  Less Doing Podcast Resources Trello Board - https://trello.com/b/jtqdNTp3/less-doing-podcast-resources

Key Quote  “Thanksgiving is one of my favorite times of the year because we get as many people as we can possibly fit in the house to sit down until the last one passes out eventually.”  Time-Stamped Notes  00:02 – Introduction to OAO  00:12 – Thanksgiving is Ari’s favorite holiday  00:23 – Nick is travelling to Antigua for Thanksgiving to “unplug”  01:25 – Nick wants to read some books by the beach to unwind  01:47 – Ari shares about the times he was unreachable  03:02 – Reach Case an iphone case that extends your antenna’s reach  03:08 – Fairy is a hotel-like house-keeping service  05:36 – The new Macbook Pro with the touch bar explained  06:27 – Kill the Newsletter converts newsletters into an RSS feed  07:27 – Listen gives you a 2nd phone number  08:16 – Seven Hugs Smart Remote lets you control any smart device  10:30 – Speedify combines signals from both mobile and wifi  11:33 – End of today’s podcast  Less Doing Podcast Resources:  Trello Board - https://trello.com/b/jtqdNTp3/less-doing-podcast-resources

Time-Stamped Notes  00:02 – Introduction to the new Leverage Podcast  00:13 – Sneek lets you see everybody on a webcam  01:57 – Spoil is an app for gift services  03:07 – Wind: an excellent company for shipping products  03:22 – Want to recommend a product? Email us at nick@getleverage.com  04:26 – Designrr enables you create stunning ebooks and lead magnets  05:31 – Cardiogram 2.0 takes your heart rate and sleep activity and translates it into useful information   06:54 – Xen.do is a cloud service that allows you to search all your cloud storage in one place  07:33 – Netatmo is a climate monitor that serves as a healthy home coach  10:03 – Gazelle and apple.com/recycling prices out your Apple items  10:38 – The leverage assistance has about a month waitlist  11:07 – End of today’s podcast   Less Doing Podcast Resources:    Trello Board -https://trello.com/b/jtqdNTp3/leverage-podcast-resourceshttps://trello.com/b/jtqdNTp3/leverage-podcast-resources 

Key Quote “A lot of people want that separation between their Facebook and work; and Workplace by Facebook blurs that line.” Time-Stamped Notes 00:02 – Introduction to OAO 00:19 – Workplace by Facebook is the new Slack competitor 01:03 – An intranet version of Facebook 01:34 – Slack is powerful because of their API 02:07 – Facebook Boot Camp for Less Doing – already moved to Slack 02:32 – It’s for a team that isn’t on any platform 02:52 – Workplace features: Newsfeed, Chat, Online Video, Search and more Admin Control 03:32 – One Night Standard for the night in a standard hotel 04:44 – Using TunnelBear VPN for more secure browsing 05:15 – Journy: travel tailored for you 06:23 – Conversica is an AI that will help you find your niche customer 08:27 – End of today’s podcast Less Doing Podcast Resources:q Trello Board - https://trello.com/b/jtqdNTp3/less-doing-podcast-resources

Key Quote “We give you Leverage of your time, money, and resources.” Time-Stamped Notes 00:02 – Introduction to OAO 00:13 – Ari and Nick are operating directly from their virtual assistance company now 00:40 – The new name of the company will be Leverage * 01:10 – Idea to Execution Book launch 01:29 – Not just for people who own a startup 01:38 – Insights for people who want to work for us 01:52 – We’re hiring VAs all the time o 02:15 – Check out Work for Less Doing * 02:26 – ShipLabel 02:37 – Lets you compare shipping prices across couriers 02:45 – Creates labels on your phone * 03:05 – Firefly 03:15 – Chrome extension that works in other web apps 03:25 – Helps read context 04:21 – It creates a special tasks list but not add on the calendar * 04:45 – One X Censor 05:08 – Measures the skin’s antioxidant levels 05:21 – Instant feedback 06:10 – Coming out on May2017 * 06:37 – Zapier now has their own version of IFTTT button 06:47 – Click to add an entry * 07:17 – Skipio does text-based marketing to clients 08:05 – On VA services, we are tracking closely on different tasks 08:22 – There’s a new market place for the VAs where they can pick up tasks 09:14 – Grab a copy of Idea to Execution here To view all our links, please visit: https://trello.com/b/jtqdNTp3/less-doing-podcast-resources

Key Quote “Genius network is a community of great people that are just amazing.” Time-Stamped Notes 00:16 – Ari and Nick are at the Genius Network annual event * 00:56 – Sniphero for Gmail 01:21 – Lets you insert dynamic content * 02:02 – Wantoo 02:10 – A feedback platform that allows you to let people propose ideas 02:24 – Utilizes a similar set-up to Trello * 03:24 – Skipio 03:26 – A text-based marketing solution 04:08 – Allows voice mail messages * 04:37 – OAO’s HeroX competition is ending in a week 04:45 – Launching to crowd source the best productivity/automation hack 04:57 – Prizes: Virtual Assistance Credits and Consulting * 05:10 – Tresorit is an encrypted cloud storage tool like DropBox 05:39 – End to end encryption solution * 08:14 – Get a copy and leave a review of Idea to Execution by Ari Meisel & Nick Sonnenberg

Key Quote  “If you’re not doing anything wrong, you shouldn’t be worried about your privacy.” Time-Stamped Notes 00:17 – Please review Idea to Execution by Ari Meisel & Nick Sonnenberg on Amazon 00:39 – Persistent Surveillance Systems 01:03 – A plane that takes a photo of the entire city every second 01:16 – Output is a frame by frame view of the whole city 01:25 – Used for investigating explosions 01:50 – Two hours of implementation, PSS caught a robber 02:29 – Nick’s friend also has some crazy camera system 03:13 – Ari and his dad also have drop cams in their houses 03:32 – If you’re not doing anything wrong, you shouldn’t be worried about your privacy 04:26 – Trim 04:31 – Checks your credit card statement for recurring charges 04:46 – Sends a text message to check which ones you want to cancel 05:05 – Fandango Movies 05:24 – Ticketing app that’s text based 05:56 – Echo Dot 06:03 – Similar to Siri for the iPhone but her name is Alexa and she works with the Amazon Echo 06:33 – Smart plugs are also available to make it a smart device 07:18 – Can also add cards in Trello 08:01 – The difference between to-do lists and backlogs 08:17 – Making lists sometimes is a problem 09:02 – Hard Core History Podcast by Dan Carlin 09:44 – Less Doing Podcast Resources

Key Quote  “You kind of look like Dr. Evil when you do that…” Time-Stamped Notes 00:15 –Nick is in London, has been traveling quite a bit 00:35 – September 11th was also national Grandparent’s Day 01:00 – 2.7 million American grandparents provide free childcare 01:15 – clark.ai 01:31 – If you want to use us now, email our team and tell us why 01:39 – Invite the bot to any call and the bot will automatically show up and take notes 02:12 – You can even just CC the bot 02:25 – The quality of the notes is uncertain…it could be a person or a bot, who knows? 03:45– Bot can also push the notes wherever you want…Slack, Trello, etc. 04:19 – Conceptually it’s an awesome idea 04:30 – iPhone Trick that will INSTANTLY make your phone faster 04:50 – Hold the power button until prompted to turn the phone off 05:00 – But don’t turn it off—then just hold the home button 05:29 – Nick says it’s a known trick, Ari calls BS 06:30 – The most powerful passport in the world? 06:56 – Germany 07:20 – The worst passport? Afghanistan 07:05 – Nick’s passport has expired 07:39 – Nick is doing Escape the Room in London 08:45 – Access URL 08:57 – A new way to share access to an account without sharing passwords 09:10 – It’s a chrome extension 10:43 – SGNL 10:53 – A Bluetooth device that links your watch to your phone 11:04 – Even when you’re in a loud place, you can hear much more clearly 11:30 – attending.io 12:35 – Kind of like Eventbrite but for after-parties 13:15 – It’s like a landing page for an event Ari's Haymakers for Hope site. For more info on Less Doing, LessDoing, visit us at: www.lessdoing.com

Time-Stamped Notes 00:10 – Introducing the new podcast, Optimize Automate Outsource 01:00 – Subscribe right away! 01:20 – The first draft of their new book, Idea to Execution in a Day 02:20 – Nick and Ari both love Mondays! 03:10 – It’s an exciting day to kick off the week! 03:30 – They just won’t have a bad Monday. 04:05 – The HeroX Challenge 04:15 -- A crowdsourced competition for a cool automation hack 05:05 – Become a guest on the podcast 05:10 – Go to the HeroX website to sign up. 05:30 – Ari will be boxing for the Haymakers for Hope on Nov. 18 05:50 – Come see Ari and have fun 06:15 – He’s worked on his defense and is ready to go! 06:40 – Buy a ticket at Ticketmaster, and there will also be prizes. 07:20 – Nala 07:35 – A personal email assistant 07:50 – Hyper-specialized service 08:45 – Use them for anything email related. 09:10 – All good, but what’s interesting is that their pricing is similar to Ari and Nick’s 09:45 – An expensive service of $50/hour 10:00 – It’s all relative. 10:24 – dscout – video user feedback on apps 10:50 – It depends on the users, but it’s cool to use an app, and not just a website. 11:20 – Another resource is a Five Second Test for your website 12:05 – Pluck: Cold email generation 12:10 – A Twitter search to find people talking about certain things 12:35 – Very invasive 12:50 – A wide group of people, so it may not be effective 13:23 – Send an email to va@lessdoing.com to let us know what you think! For more information on Less Doing, LessDoing, visit us at: www.lessdoing.com    

Time-Stamped Notes 00:20 – Ari and Nick talk about bone broth 01:33 – Trivia: bone broth has a lot of collagen and glutathione 01:49 – Marine Collagen Protein 1.5x more collagen 03:04 – Bear burger 03:15 – Grass-fed versus Grass-finished 03:58 – Nick just came back from Iceland and his luggage was lost 04:12 – It was a great task for a virtual assistant 04:23 – The problem was completely solved 04:30 – The virtual assistant advised Nick to get a Trackdot 05:00 – Working with people remotely 05:06 – There are additional, perspective benefits 05:25 – Ari talks about a baby monitor called WithBaby 05:55 – VA suggested Sugru 06:00 – Sugru 06:06 – Basically a putty, looks like a ketchup pouch 06:16 – You can mold it, and it dries into rubber—perfect for electric cables 07:06 – Bunch –the fastest way to video message 07:09 – Similar to Roger, but with 8 people—really cool way to work with remote teams 08:12 – Powerful for people in a visual field 08:25 – Company Mood – employee mood tracking made easy 08:33 – Visualizes the work climate 08:47 – Uses micro surveys to monitor people 09:28 – Ghost Browser – productivity browser 09:31 – Log into any website with multiple accounts from ONE browser 09:57 – Safari versus Chrome 10:45 – Elink – content curation and sharing 10:54 – Let’s users clip content from anywhere and format it into a newsletter/website that can be sent 11:30 – Haymakers for Hope 11:45 – Email your receipt to receive a free hour of VA service 11:48 – Blinklist book promotion – 20% OFF! 12:20 “It’s like you can read a book in 10 minutes” – Nick For more info on Less Doing, LessDoing, visit us at: www.lessdoing.com

Time-Stamped Notes 00:22 – Speedback 00:24 – Allows you to write anonymous feedback through Slack 01:25 – Nick and Ari created their own internal Slackbot 02:06 – “We are automating what our managers call policing.” – Nick 02:45 – Nick wants to automate all the things possible to make scaling up easier 03:02 – Ari outlines the process of VAs setting up tasks 03:20 – Whatever can be automatically assigned, will be automatically assigned. 03:37 – Errors produced 03:52 – “Our managers have to chase up people who didn’t correctly assign a project to a time entry.” – Nick 04:08 – Internal automation saves the business time and money 04:18 – Keatext 04:20 – Takes all customer service information and uses text analysis to break it down and make sense of it 05:20 – Make a separate email address for customer problems 05:35 – Keatext will help you identify where your biggest problems are as a business and attack them 05:50 – New book coming out shortly with a Thunderclap campaign 06:00 – Subscribe to the OAO Newsletter 06:20 – Nick travelling to London for business For more info on Less Doing, LessDoing, visit us at: www.lessdoing.com

Time-Stamped Notes 00:28 – VA Services price increase on September 1st 00:40 – Clients signed up before Sept. 1st will be at the current price of $129/month and $40/hour 00:47 – Clients joining after the 1st, the pricing will be $149/month and $40/hour 01:03 – Just enough to support current clients and be able to offer the same level of service 01:17 – Fancy Hands – assistants for everyone 01:21 – Ari was a huge supporter of Fancy Hands, until the quality of the service tanked 01:45 – New website with Ari’s testimonial from 3 years ago 02:05 – Nick thought he was losing Ari as a partner :) 02:20 – Fancy Hands had huge turnover 01:58 – Launching a new website in a few weeks 02:35 – Kickstarter Camorama 02:42 – Sharing video experiences 02:50 – Recording and tracking things 03:00 – Camorama: The 4K Action VR & 360 Degree Cam Made For Sharing 03:20 – A deeper level of remote experience for people 05:19 – Use as a tool for touring remote facilities and real estate 03:44 – Ari and Nick use Roger to communicate 03:49 – Expands your ability to be more productive 05:46 – Nick’s surprise from Kickstarter – FaceCradle 06:07 – The basic type of pillow to strap on the back of a chair 06:55 – “It’s like having a massage table in your chair” – Nick 07:28 – Fidgeting leg arteries 07:43 – How fidgeting can keep your legs healthy while sitting 08:08 – Fidgeting is not necessarily a bad thing 08:20 – How to be an expert? 08:42 – Get fast negative feedback 09:32 – “The only thing I care about is what they don’t like.” – Ari 09:44 – Constantly looking for the negative feedback to build from 09:52 – Study less, test more 10:15 – “We don’t just run a test and ask for a number.” – Ari 11:00 – Basis tracking watch 11:10 – One of the best fitness trackers 11:19 – Uses a green light to read oxygen levels 12:23 – Products were recalled because of overheating and causing burns 12:50 – Go to the website and get it refunded 13:00 – Physiclo –compression tights with built-in resistance 13:19 – Compression tights are great on a plane ride 13:25 – With an extra layer of special elastics to engage key leg muscles 13:57 – “It just felt like I was given a hug.” – Ari 14:40 – Training with a weighted vest 15:44 – Haymakers for Hope on November 18th 16:14 – The 1-Hour Workday 16:18 – An article about peak time 16:40 – One hour to write as much as they can 17:31 – New dashboard and new website soon to LDVA 17:40 – More details on Trello Powerup next month “The goal is to allow people to use Trello to be able to assign tasks to us.” –Nick For more info on Less Doing, LessDoing, visit us at: www.lessdoing.com

Time-Stamped Notes 01:00 – Ari and Nick are both very busy and are getting ready to launch their new book. 01:40 – The Thunderclap campaign for this podcast. 02:07 – Nick is enjoying some lamb neck. 03:00 – co 03:07 – People can collaborate to make a video tribute for someone. 03:27 – It compiles the video for you. 03:40 – Growth Geeks 03:50 – Freelance for “growth geeks” 04:00 – Design Geeks and Word Geeks 04:15 – New branches off of Growth Geeks 04:40 – See the benefits of outsourcing. 05:20 – Respondable 05:45 – Find out how likely you are to get a response from your emails in real time. 06:25 – It could help for cold emails. 06:40 – They just raised prices. 06:55 – They’ve been using Google Docs for editing and reviewing their book. 08:00 – Calendly to set up shifts with higher pay on nights and weekends. 08:50 – Having developers come in person to work with them. 09:15 – Every once and a while, it’s great to meet someone in person. 09:40 – Building team culture and breaking down barriers. 10:35 – Less Doing Coaching Program 10:55 – A yearlong program. Go to com to apply. 11:16 – The HeroX Project 11:26 – Submit any automation ideas 11:55 – That’s it for today! XXXX – Haymakers for Hope For more info on Less Doing, LessDoing, visit us at: www.lessdoing.com

**Key Quote** “You can create a very quick and easy tribute video with hundreds of people.” **Time-Stamped Notes** 01:00 – Ari and Nick are both very busy and are getting ready to launch their new book. 01:40 – The Thunderclap campaign for this podcast. 02:07 – Nick is enjoying some lamb neck. 03:00 – Tribute.co 03:07 – People can collaborate to make a video tribute for someone. 03:27 – It compiles the video for you. 03:40 – Growth Geeks 03:50 – Freelance for “growth geeks” 04:00 – Design Geeks and Word Geeks 04:15 – New branches off of Growth Geeks 04:40 – See the benefits of outsourcing. 05:20 – Respondable 05:45 – Find out how likely you are to get a response from your emails in real time. 06:25 – It could help for cold emails. 06:40 – They just raised prices. 06:55 – They've been using Google Docs for editing and reviewing their book. 08:00 – Calendly to set up shifts with higher pay on nights and weekends. 08:50 – Having developers come in person to work with them. 09:15 – Every once and a while, it's great to meet someone in person. 09:40 – Building team culture and breaking down barriers. 10:35 – Less Doing Coaching Program 10:55 – A yearlong program. Go to lessdoing.com to apply. 11:16 – The HeroX Project 11:26 – Submit any automation ideas 11:55 – That's it for today! XXXX – Haymakers for Hope ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) --- Send in a voice message: https://anchor.fm/lessdoing/message

## Key Quote “I don't like things where it takes you a really long time to get to a point of usability.” ## Time-Stamped Notes - 00:10 – The new podcast will be launched September 7 - 00:30 – [Skype Channel](https://ifttt.com/skype/recipes) on IFTTT - 00:45 – You can be notified by things in Skype - 01:04 – Great for people who live in Skype - 01:15 – [SlideBot](https://slidebot.io/pro/?r=23964) creates powerful slides in seconds - 01:30 –You provide the text, and it will automatically create the design. - 01:53 – It makes it easy to make a unique presentation. - 02:20 – Other programs take a really long time to figure out. - 03:00 – Startup Value website - 03:15 – A decent way for someone to steal your idea. - 03:35 – Their new book manuscript comes out this week. - 03:45 – See Ari & Nicks book for free by emailing [va@lessdoing.com](mailto:va@lessdoing.com) - 03:58 – The first five people to email us will get to read the book. - 04:05 – The Less Doing Dashboard - 04:18 – A new way of managing tasks - 04:25 – Email [va@lessdoing.com](mailto:va@lessdoing.com) to be a beta tester - 04:40 – Go to [com](http://www.lessdoing.com/) to sign up for the newsletter - 04:50 – Less Doing Coaching Certification is coming up in November. Sign up on the website. ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) --- Send in a voice message: https://anchor.fm/lessdoing/message

## Key Quote “Generally speaking, you're not going to be looking at ordered-in food as your source of micronutrients….” ## Time-Stamped Notes - 00:10 – The second Less Doing podcast, “Optimize, Automate, Outsource,” starting September 7 - 01:05 – [Multiply Labs](http://www.multiplylabs.com/?ref=producthunt#/) - 01:15 – A customized supplement pill - 02:00 – One pill with everything you want throughout the day - 02:20 – A survey lets you know what supplements you might want to take - 03:05 – Great for someone who doesn't like to take supplements - 03:40 – How many pills do Ari and Nick take? - 06:00 – Why you should take Vitamin D - 07:20 – [Cronometer](https://cronometer.com) - 07:40 – The most detailed application to track your food and overall health - 07:55 – A micronutrient break down - 08:30 – You can determine from your food what nutrients you are lacking - 09:00 – The accuracy of food trackers - 09:25 – This app lets you get really specific with what foods you are eating - 10:30 – How to record Nick's Oxtail Stew - 11:40 – [Editorr](https://www.editorr.com/?ref=producthunt) - 12:00 – An app for an on-demand editing service - 12:25 -- $5 for 150 words - 12:45 – Average pickup time is one minute - 14:00 – [Pana](https://pana.com/), a travel agency service - 14:15 – Dashboarding tools, like [Datadeck](https://www.datadeck.com/) and [Geckoboard](https://www.geckoboard.com/) - 14:40 – [Hotjar](https://www.hotjar.com/) and [Ptengine](https://www.ptengine.com/) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) --- Send in a voice message: https://anchor.fm/lessdoing/message

## Key Quote “This is one more way that Amazon is getting in there.” ## Time-Stamped Notes - 00:10 – The Art of Less Doing, on Audible - 00:45 – [Amazon Prime Now](https://primenow.amazon.com/restaurants?ref=producthunt) has restaurants - 01:30 – So many restaurants can't do delivery - 01:50 – Get [CloudApp](https://www.getcloudapp.com/?ref=producthunt) to easily share anything. - 02:55 – [Gridspace Memo](https://www.gridspace.com/memo?ref=producthunt) is a conferencing solution that automatically gives summaries of conference calls. - 04:00 – A resource if you have lots of conference calls - 04:30 – [Brieftube](http://brieftube.net/?ref=producthunt) is a Chrome extension that will automatically summarize a video. - 04:50 – It will give you summaries and a table of contents for the video you're watching. - 05:20 – [Keplr](http://keplr.io/?ref=producthunt) takes your data and makes a prediction model - 06:20 – You still need some customization and some work beyond the app - 06:45 – Let us know what you think about this book title: Idea to Execution in a Day ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) --- Send in a voice message: https://anchor.fm/lessdoing/message

## Key Quote “I had a chicken bone broth with a raw egg and butter, and then they put it in a blender. And it was absolutely delicious.” ## Time-Stamped Notes - 00:05 – Ari introduces the new format of the podcast - 00:20 -- Get on the newsletter at [com](http://www.lessdoing.com/) - 00:40 – Does Nick like cold brew coffee? - 00:50 – Cold brew coffee is 75% less acidic than regularly brewed coffee. - 01:00 – It is also a lot stronger. - 01:25 – [Eze Cold Brew Coffee Bottle](https://www.fatherly.com/gear/eze-cold-brew-coffee-bottle/) - 01:45 – Make your coffee the night before, and you can grab it on the go the next morning. - 02:20 – Ari's minivan is getting fixed, and he is using his mother's Mini Cooper - 02:45 – [Multimac](https://multimac.co.uk/p/multimac_930_3_seater_) makes units to add more seats to small cars - 03:10 – You can have a small car but still carry around multiple kids safely. - 03:50 – [Screenful](http://screenful.com/trello/power-up?ref=producthunt) on Trello - 04:05 – Visual analytics for Trello boards - 04:30 – Automated reports - 05:05 – [Leaf](http://www.getleaf.co/?ref=producthunt) - 05:12 – Automated device to grow your own marijuana at home. - 05:35 – It is only referred to as “medicine” on the product. - 05:50 – It does all the work for you to grow your marijuana. - 06:30 – Different types of growing systems depending on what variety of plant you want. - 07:00 – An article in Tech Insider - 07:15 – [“The Two Exercises That Will Keep You Fit for Life”](http://www.techinsider.io/why-burpees-and-jumping-rope-are-best-workouts-2016-7) - 07:30 – Burpees and jump roping - 08:15 – [The Altitude Mask](https://www.amazon.com/Training-Mask-Elevation-Breathing-Resistance/dp/B008B92FLO) - 08:30 – “It's trained me to calm myself and steadily breath through my nose.” - 08:50 – [“The Biggest Productivity Myth Is That Rigid Rules Like the Pomodoro Technique Are for Everyone”](http://qz.com/740607/the-biggest-productivity-myth-is-that-rigid-rules-like-the-pomodoro-technique-are-for-everyone/) Article - 09:18 – Don't confuse productivity with effectiveness - 09:35 – Producing more in sprints doesn't mean you're more effective. - 10:55 – [Springbone Kitchen](http://springbone.com/) - 11:16 – Blended soups in New York - 12:00 – [GeckoBoard](https://www.geckoboard.com/) - 12:08 – Dashboarding tool to connect analytics from different platforms - 12:30 – [Hotjar](https://www.hotjar.com/) - 12:40 – See how people interact with your website - 13:00 – Provides useful insight and an outside perspective 13:20 – Go to [lessdoing.com](http://www.lessdoing.com/) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) --- Send in a voice message: https://anchor.fm/lessdoing/message

## Time-Stamped Notes - 00:12 – Ari introduces the new format of the podcast - 00:52 – Send any feedback on the new format to [VA@LessDoing.com](mailto:VA@LessDoing.com) - 01:05 – Special offer for those who send feedback _and_ sign-up for the VA service - 01:26 – Where Ari is _right now_ - 01:56 – Odd numbered episodes will be exclusively Ari and Nick / Even numbered episodes will be interviews - 02:20 – [workshop.lessdoing.com](http://www.workshop.lessdoing.com) - 03:10 – [Instagram.com/lessdoing](http://www.Instagram.com/lessdoing) - 04:25 – Haymakers for Hope (details forthcoming) - 04:52 – [BulkSupplements](http://www.bulksupplements.com/) - 05:03 – Talking L-Glutamine - 06:06 – One of the best proteins you can take is collagen - 06:24 – Marine collagen - 07:15 – Eating Lionfish - 07:48 – Recyclable oyster shells - 08:34 – [Mailtester](https://www.mail-tester.com/web-b9YrNw) - 09:09 – Test your newsletter for SPAM-quality - 10:15 – [Art of Less Doing to be available on Audible.com on August 4th](http://www.audible.com/pd/Business/The-Art-of-Less-Doing-Audiobook/B01INOHAPC/ref=a_search_c4_1_2_srTtl?qid=1469047245&sr=1-2) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) --- Send in a voice message: https://anchor.fm/lessdoing/message