Podcasts about nitch

Nick Rogers of Nitch Designs joins Bob "The Knife Junkie" DeMarco on Episode 395 of The Knife Junkie Podcast (https://theknifejunkie.com/395). Nick is a knife designer working with Artisan, Kansept, Two Sun and Bestech – creating stylish purpose-driven EDC knives and knife related merchandise. His “If you Know…” T-shirt is a knife world favorite, featuring a list of the alpha-numeric designations of our favorite blade steels.Nick's early labor of love, the Ingress frame lock went through multiple design iterations and prototypes and left an indelible style influence on his coming models, the Artisan Ahab and Kansept Ingress.Other products designed by Nick and available for purchase include T-Shirts, hanks and patches as well as offering sharpening and blade regrinding services.Find Nick Rogers and Nitch Designs on Instagram at https://www.instagram.com/nitch_dsgns.Be sure to support The Knife Junkie and get in on the perks of being a Patron -- including early access to the podcast and exclusive bonus content. Visit https://www.theknifejunkie.com/patreon for details. You also can support The Knife Junkie channel with your next knife purchase. Find our affiliate links at https://theknifejunkie.com/knives. Let us know what you thought about this episode. Please leave a rating and/or a review. Your feedback is appreciated. Also, call the listener line at 724-466-4487 or email bob@theknifejunkie.com with any comments, feedback or suggestions on the show, and let us know who you'd like to hear interviewed on an upcoming edition of The Knife Junkie Podcast.To listen to past episodes of the podcast, visit https://theknifejunkie.com/listen. And for professional podcast hosting, use The Knife Junkie's podcast platform of choice -- https://theknifejunkie.com/podhost.

The Hornets are 0-4 since James and Chase last recorded and the injury bug has well and truly hit. The pair talk through: Injury designation Thor's long term development Mark Williams G-League performance James Bouknight's recent play Remainder season outlook Then Chase is joined my the Hornets' GM's alter ego Nitch Krupchak for an exclusive interview to discuss the teams plans for Miles Bridges.

Thanks to Kyle Holmes for coming  in studio it was a blast, learned tons of info on how to get to Africa!!!!!! Rek Broadheads Elimishedshield Pravata FenceNorth Missouri Land Company

Does carrying the weight of supporting others as an entrepreneur seem heavy? Maybe you haven't thought about who will support your family and team if something happens to you. In this episode, I am chatting with Heather Nitch about her experience of creating a business she loves and dealing with the weight of supporting others in a way that will keep going even if she needs to take a step back.   Heather Nitch is the founder & CEO of Write Way VA. She is a business owner with 20+ years of service and executive experience and offers her clients strategic planning sessions & insights into improving processes best.   As a supporter of the Virtual Assistant trade, she has been awarded Director of Education for the International Virtual Assistant Association. Providing ongoing learning support for all Virtual Assistants is a way for her to share what she has learned over the past four years in the capacity to help as many VAs as possible.  Highlights from my conversation with Heather include: Being led to be a virtual support specialist (3:32) A critical moment in making sure Heather was building a business she loves (6:01) Every day met with something new (8:52) Carrying the weight of people depending on you (10:14) What Heather loves least about her business (12:11) Advice for the struggling entrepreneur (15:59)   Heather gives the best advice to make you think outside the daily tasks of being a virtual assistant. As always, I would love to hear your key takeaway from this episode, where you are in creating a business that can consistently support those you love, and how the show is helping you lead behind the scene!   Connect with Heather LinkedIn Website   Connect with Gwendolyn Facebook LinkedIn Instagram   Thanks for joining me on this episode of, Leading Behind the Scene! If you enjoyed this episode, please leave a review to help me reach even more entrepreneurs ready to make their move. 

Oh my god, I have so many elderly meandering things to ask you and tell you… so many things I don't understand. A couple of items I found interesting in the past couple of weeks regarding some minor events we've experienced, mainly what I'm hearing is the first war in Europe since WWII.  A couple of things: On the day Russia invaded Ukraine I heard a story on NPR, one of my main news sources along with the Associated Press, Reuters and The Wall Street Journal.  In this NPR story, which I could not find later, the reporter in Ukraine was asked how citizens were handling it on the first day.  She said “humor”.  She said the usual tensions of day to day life seemed to dissipated and that there were more Ukranians helping each other.  Particularly helping the elderly with their supplies… helping them carry groceries and assisting with finding bomb shelters and that there was a sense of quiet unity.  I found that sort of hopeful and very cool. Another NPR story which I did find the link to and so will you at the bottom of this description, is regarding US Military intelligence for Ukraine that was being delayed and therefore was not nearly as valuable, because of attorneys.  The interview is with  Republican Nebraska Senator Ben Sasse who is on the Senate Intelligence Committee.  Yes, it sounds like an oxymoron, but let's leave that alone for now.   Also, while we're on Ukraine can we talk about how to pronounce it's capital, Kiev. I always thought it was Kiyev.  In fact I thought it was a different city, but then I found out it wasn't so I thought it was like Niche.  Remember when the word niche was pronounced niTCH? But then I wasn't fancy enough to have a nitch and I had to have a niche.  So I left my niTCH in Key-yev.  Actually there's more to it.  Key-yev   But this episode is about my guest… my college senior and the value of learning to write, to convey a thought and support an argument or position.  Isn't there a thing called a position paper?   My senior mentions writing in MLA.. MLA style refers the style recommended by the Modern Language Association (MLA) for preparing scholarly manuscripts and student research papers. It concerns itself with the mechanics of writing, such as punctuation, quotation, and, especially, documentation of sources.  The “Modern” Language Association was Founded in 1883.   How that makes it modern? I have no idea.  Maybe the same thing that makes this moron modern. Do you remember doing research papers and having to have a bibliography… and citing sources?  Remember ibid?  I remember using that a lot so I had to re-look it up and ibid is when you're using the same source but a different section, so you just put ibid… I-B-I-D which is latin for in the same place —used to indicate that a reference is from the same source as a previous reference.  Which you probably already knew… and proceeded to forget, like me. We talk about studying art and applying techniques vs. studying art history and studying techniques.  Also how most artists that create art piece together their career and their income.  Most artists at one time or another teach art.  I've heard the expression, “those that can't do, teach”, which is utter horse manure.  Most artists, in addition to creating art, teach or find commercial applications for their art.  You've heard of actors who do one film “for the studios” and for the money, so they can take smaller roles or roles in smaller independent films for art's sake.  In the art  world not everyone can become a Takashi Murakami, Jenny Saville, David Hockney or Yayoi Kusama.  And to those iconic names you're probably saying, who said what now? No, I've never heard of any of those artists either but apparently they are among 10 artists you should know about.  There is a link to the article at the bottom of the description. We get back to our discussion about mental health and the growth that occurs between freshman and senior year of both high school and college.  More wisdom from youth and my college senior on the Modern Moron… thanks for listening.   CLOSE - What better way to conclude an episode about art than to talk about the Simpsons and Bob's Burgers.  Like most shows I was way late to the party when it comes to Bob's Burgers.  My daughter and I watch it and it does crack me up.  And if you appreciate the aesthetics of different animation styles you really should watch episode 1 of the 8th season of Bob's Burgers.  Some refer to it as a “fan-imation” episode where non professional animators were allowed to animate a scene of the show.  I really enjoyed it and again it is the first episode of season 8 called “Brunchsquatch”. Thank you to my guest and an early congratulations on her graduation in just a couple months!  Now… it is a rare occasion where I actually know who my next guest is and can promote it and I have a pretty great guest coming up next time. Are  you familiar with the Netflix show “The Woman in the House Across the Street from the Girl in the Window”?  It was on Netflix's top 10 when it first came out, and has received some great reviews.  It is a satire of the psychological thriller, keep that in mind when you watch.  My GUEST is one of the creators of the show along with being one of the writers and producers.  He has been on the show before when he was writing for the animated show Mike Tyson's Mysteries, an episode that included an interesting story about Mike Tyson and it's our most downloaded episode!  Of course I'm talking about Larry Dorf.  He's my guest next time, I'm very excited, so stay tuned… to the Modern Moron. Kyiv or Kiev? Why people disagree about how to pronounce the Ukrainian capital's name - NPR Why Is Ukraine's Capital Pronounced 'Kyiv' and Not 'Kiev'? | HowStuffWorks    10 Contemporary Artists you should know - Artsper Magazine  The Bob's Burgers Cast Improvises a Mini-Episode About the Birds and the Bees - YouTube | Vulture Magazine 

Video Only Here Meet me Here And Message me lets Talk https://www.patreon.com/itsuptherepodcast On This Episode Of Its Up there Pod Loon Gets into why help alone isn't enough you must show up he also explains his outlook on what having money is. Joe Budden Looses podcast "See The Thing Is " Loon reacts to that. , and goes a Kudos to Mandy & Beidget for being Black Women in this Space doing Business. Loon also speaks to why You Must Us Super Serve Your "n Nitch" in Podcasting or with any brand! Loon also gets into when he spoke about Jay-z and Future he Didn't Mention the Fact that Jay was Able to come from Rapper compete and also Compete and conquer The Ceo Executive role and how that separates him. Video Of man Being Eaten by Tiger and Law Enforcement Shows Up and shoots Tiger. Loon doubles down on his response to The million dollars Worth Of Game Post About Podcasting he says " We Are Building An Industry " Other Topics Est Gee and Interscope You Offer Pussy But Not Peace Lil Zan Trying to Send Manger to Feds? TOM BRADY And AB and More --- Send in a voice message: https://anchor.fm/its-up-there-podcast/message

Sons of CPAs Podcast Season 2 Episode 2: Verticals 2.0... is it Neesh or Nitch? (feat. Marissa Jones founder of Logistis and Logistis for Designers aka the Queen of Vertical Domination) link in the comments | Recorded October 11, 2021 Shout out to our sponsors this week: TaxBandits and Relay Financial in this episode, Marissa Jones and Scott Scarano

SUBSCRIBE - youtube.com/NJCollegeBaseballNation SUPPORT - Donate via Venmo @Michael-Olshin or GoFundMe at https://gofund.me/7327f1a9 We take the #JUCORoute today along with the explosive County College of Morris duo Steven Nitch and Christian Maceda, two of the best players we saw all Fall. Nitch is a catcher (and OF and P) who played in the MLB Draft League last summer, throws upper 80s from behind the plate and 90+ from the other two locations, while Maceda is an Outfielder with power (5 HR in 53 ABs as a freshman at UMBC) and speed (6.41 in the 60). They join us today to talk about their journey, how they got to CCM, JUCO life, and what their goals are for the future. College baseball is full of great stories and these two have the game to rep New Jersey for years to come!

Pitch your nitch - if this was easy, we would all be doing it. But it isn't. So let this episode give you some food for thought.

Rev Nat invites us over to his new big production space, and treats us to a veritable cornucopia of fruit ciders. From cherries to pineapple, collabs with Westward Whiskey, seasonal releases like Abbey Spice and his Tent Show features. Ryan nerds out about cider, John brings Bas Armangnac, and Damian gets Tepache, on this episode of Brew Happy!

Welcome to the coffee and carving show hosted by Doug Linker and Alec LaCasse. Two avid woodcarvers talk about whatever floats their boat that week and sometimes a little carving. In this episode we argue over the correct pronunciation of Niche--amongst other things. We'd love to hear from you so send us an email: coffeeandcarvingshow@gmail.com -If you like what you hear and want to support the show and buy us a coffee you can do so here: https://www.buymeacoffee.com/Coffeecarving

Nitch and Allison talk to Jenn Michelle Pedini (they/them) who is the development director of NORML, and serves as the executive director of the state affiliate chapter, Virginia NORML. Click HERE for full show notes. MUSIC You & I by Soyb & Amine Maxwell  https://soundcloud.com/soybmusic  https://soundcloud.com/aminemaxwell  Creative Commons — Attribution 3.0 Unported — CC BY 3.0  Free Download / Stream: http://bit.ly/l-you-and-i  Music promoted by Audio Library https://youtu.be/NS71HLgd9q4

In this episode of the Bearded Gear Podcast I enjoy a long conversation centered around knife design and knife collecting with my friend Nick Rogers from Nitch Designs!

With a hat tip toward NITCH and Viggo Mortensen. Newsletter: brendanomeara.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Slow your mental roll and achieve all your excellence with ease.   Aldous Huxley from Nitch on Instagram https://www.instagram.com/p/CIdEr-4JptZ/ Émile Coué - The Law of Reversed Effort https://www.ukhypnosis.com/2009/06/17/emile-coues-method-of-%E2%80%9Cconscious-autosuggestion%E2%80%9D/ The Law of Reversed Effort & Burnout https://superyesmore.com/the-law-of-reversed-effort-7393cfbfafbbe206b384ebdf8422c791 The Law of Reversed Effort & Money  https://www.dpegan.com/the-law-of-reversed-effort/

AJ, not one to think deep thoughts, has discovered that "Nitch" believes that "God is Dead" and whooooo-boy does Livia confirm that suspicion.  Meanwhile Christopher hands out with Hollywood big wigs who pump him (for information on the mafia) and then dump him.  

In this episode we discuss: Doritos, Metal Gear Solid, Our favorite Marios, Shadow of the Colossus, Rocket League Free To Play, Smoked Tea, Tom’s NITCH taste in everything, and Microsoft buys Zenimax.

In this episode of Burnt Phone marketing, Starr Codd shares she experiences from leaving her 6 figure corporate job to own her own business. Although she was makinh good money in corporate America, she wanted more. She not only started a brick and mortar business, she branched into the online business. With the beauty industry saturated, she knew she had to find different ways to service her clients and bring in multiple streams of income. She is very passionate about helping other women start their own business so she now coaches them in doing so. She mentions that there will be unexpected setbacks but that's all part of the game. She wanted a better life for her and her kids so every setback was worth it.

www.PurpleElfProductions.com

I sit down with Nick from Nitch Designs. We talk about his design process for the Ingress, we talk video games, BakpakB, quarantine life, we talk about all of it. The Ingress is live on Kickstarter right now and it's super dope.

in this video I talk about The cure for the Nitch // COFFEE WITH VINNY 003 The VinGin Podcast: I vlog at the same time as I make my podcasts. So if you want to hear AND watch me, go to my channel: http://youtube.com/vingingopro

Go here to see notes for this episode: http://fourbrewers.com Subscribe: RSS | Apple Podcasts | Google Play Music | Stitcher | YouTube | Twitch | Anchor.fm Support the show: Patreon | PayPal Donation 4B Social Media: Facebook | Twitter | Instagram | tumblr | Flickr | Snapchat Email 4B: feedback@fourbrewers.com 4B Theme Song: The Sleeping Sea King ***** Episode Chapters: 00:00: SupportTheShitOutOfIt.com 00:08: Theme Music 00:16: Begin Show 00:38: California Craft Beer Summit Wrap Up 08:13: New Patreon Supporter Shoutouts! 09:54: New Reviews On Apple Podcasts 10:59: Mailbag: Hop Terroir 14:01: Mailbag: Minnesota Beers 17:30: Tasting Nitch 18:37: Baerweiser Beechwood Lager - Baerlic Brewing Company 23:50: Sahati - The Ale Apothecary 31:57: Wolf Camp - Little Beast Brewing 39:09: Translator - Ruse Brewing 46:53: Sticky Hands - Block 15 Brewing Company 54:25: Adam Batch #100 - Hair of the Dog Brewing Company 01:04:51: Patreon Supporter Shoutouts! 01:08:05: fourbrewers.com The Four Brewers podcast uses .mp3 files with chapter markers that allow you to easily skip to different parts of the show. Overcast for iOS and Podcast Addict for Android are two examples of apps that utilize this handy feature, as well as the native Podcasts app for iOS. If your podcast player doesn't support chapter markers, then simply reference the time stamps listed above for this episode.

Join Yaya Diamond and guests as they go over what they did to find their nitch.  Interview with David who founded Jade Recovery a recovery center aimed at the younger generation and whose mission is to take the stigma away from recovery and make sobriety cool  https://www.jaderecovery.com/

This week, we address the recent mass shootings in America and send our condolences to the victims. Toni Morrison passes away at 88 years old and A$AP Rocky is free from Swedish prison. A twitch streamer drops the "hard r" live and we wrap up our EVO 2019 discussion with tourney results and announcements. --- Support this podcast: https://anchor.fm/futureperfect/support

This week Jimmy’s back on the program & we’re talking everything from Stomping Grounds(begrudgingly) to SummerSlam(optimistically). Also, Alexa/Cross; why’s it happening & where’s it headed? Plus, Taker on Raw; why’s it happening & where that's headed as well. Furthermore, yet continued #FireflyFunhouse discussion. But then, tracking that hidden gem's become a new staple of this podcast. LOL. Rate, review, share, subscribe… if you want to. And mainly enjoy!Follow & interact on twitter: @WishfulBooking @meupto11 @DrMorecraftLike us on fb: @WishfulBooking Email in: wishfulbooking@gmail.comSpecial thanks to artist Nitch for the song "Echo In The Alley"Find out more at https://wishful-booking.pinecast.coThis podcast is powered by Pinecast.

Our 7th Anniversary weekend is officially over, and we were left with several beers to sample on the show! We're joined by one of our favorite YouTubers, TastingNitch, and we just jump headfirst into the weeds on this one. Smith & Lentz German Pils Division Brewing Rosalee Southern Grist DDH Mixed Greens (36) Treehouse Brewing Spring Bearded Iris Moon Dust The Beerists are: John Rubio, Anastacia Kelly, Nitch, and Mike Lambert. Subscribe to our YouTube Channel! Subscribe! Apple Podcasts: https://itunes.apple.com/us/podcast/the-beerist-podcast/id523996362 Google Podcasts: https://www.google.com/podcasts?feed=aHR0cDovL3RoZWJlZXJpc3RzLmxpYnN5bi5jb20vcnNz Or point your podcatcher to our RSS feed: http://thebeerists.libsyn.com/rss Support Us! Make a per-episode pledge at patreon.com/thebeerists and get some sweet rewards! twitter.com/thebeerists facebook.com/thebeerists youtube.com/thebeeristspodcast or email us at info@thebeerists.com

This week on STV, Ryan makes his way to Boston to see his boys. Brad becomes a board member and it already starts interfering with the podcast. Jim attends his daughters essay awards banquet and ventures into unknown territory afterwards.

Val and Alex discuss how the only absolute truth is death, intense dread is everywhere, in life you have to choose between boredom and suffering, "Nitch" has some cool philosophy, it's all a big nothing, we all die alone, and other fun things like Adriana's Vince Vaughn crush!!! We reference some of our absolute favorite Sopranos writing too at Sopranos Autopsy. Check it out. Alex and Val (Obsessive Analysis) dive into the deeper issues of The Sopranos episode by episode immediately after watching.  New episodes come out Mondays and Thursdays at 2:30pm.  Email us at inattheendpodcast@gmail.com and please rate and review!

Today we are going to define what a niche is. Nitch, Neesh, however you say it, we are going to get on the same page here.

In this episode, Jim and Tyson will try to help out a listener and a member of the group who has been having marketing problems and is trying to get more clients through the door. They will go over his website and his firm and point out different solutions and tips to help him improve his business.   Attorney Frank Jr. practiced with his father Frank Sr; the law firm was established in 1963. Frank Sr. is now gone and Frank Jr. is left running the firm, and he feels like the cases have dried up and he is just not seeing the kind of business come in the door like he used to.   TO DO LIST: Take a practice area. Nitch down! Have a good domain name. Something professional. And please use a professional email. Design your website. Get email addresses to stay in contact with potential clients and potential referrals. Move to the digital era. Start with your next best thing, do that, and then move on to the next one. Meet with referral partners. Coffee. Lunch. Get a young attorney to help out with marketing and social networks. Read the book: The 12 Week Year: https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234   Max Law Con: http://maxlawcon.maximumlawyer.com/   Hacking’s Hack: Learn how to use Instagram! Download Sue’s free guide on her website! https://suebzimmerman.com/   Tyson’s Tip: Get a driver! Whenever you have long drives, get a driver and use that time to get some work done. The expense is small compared to what you get out of it.   //   Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment! You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com   Do you want to get on the show? Shoot us an email or message us!   The Maximum Lawyer Podcast. Partner up, and maximize your firm.  

Episode 101 - Seth Price at Inman NYC It's time for Inman—it's Inman time! This time, Seth Price is back and better than ever! He's a never-ending fountain of knowledge, and he brought that to the Boom podcast again! Enjoy this INCREDIBLE conversation about content marketing, the WHY of your clients and prospects, and how to pronounce “niche.” (“nitch” or “neesh”?)   SHOW NOTES What happened to Episode 100?! [0:00] What's a bangle? [0:27] What is content marketing? [3:38] Is content marketing for everybody? [4:48] Getting focused and clear on your business [7:10] The hardest thing for a business to do [9:05] Process mapping [13:20] Optimizing your business systematically [14:20] How to easily optimize your website [15:25] Types of content to put in front of people [17:10] A great example of content marketing [18:04] “NITCH” or “NEESH”? [21:03] Thinking through the customer's experience of your marketing, & where to drive traffic [22:05] Seth's methodology for thinking deeply about content, marketing and calls-to-action [25:20]   SHOW LINKS Inman Connect NYC: https://www.inman.com/event/inman-connect-new-york-2018/ Marriott Marquis Hotel Times Square: http://www.marriott.com/hotels/travel/nycmq-new-york-marriott-marquis/ Bangles: https://en.wikipedia.org/wiki/Bangle http://hairstylegalleries.com/wiki/galleries-of-women-wearing-lots-of-jewelry.html NOT THIS:  http://jones-aucunachatrequis.blogspot.com/2013/06/top-10-du-lundi.html Our 1st episode with Seth Price: http://boomrealestatepodcast.com/episode-017-seth-price-at-inman-connect/ Placester: https://placester.com/ Craft of Marketing Podcast: http://craftofmarketing.com/ The Road to Recognition: http://www.theroadtorecognition.com/ Seth spills his water on the Boom Real Estate Podcast: https://www.facebook.com/boomrealestatepodcast/videos/280519418987995/ They Ask, You Answer by Marcus Sheridan: https://www.amazon.com/They-Ask-You-Answer-Revolutionary-ebook/dp/B01NAO775R/ref=sr_1_1?ie=UTF8&qid=1518574364&sr=8-1&keywords=they+ask+you+answer Sharon Steele: https://sharonsteelerealestate.com/cranford/ Simon Sinek: https://startwithwhy.com/   BOOM LINKS Email: info@boomrealestatepodcast.com Web: www.boomrealestatepodcast.com Facebook: https://www.facebook.com/boomrealestatepodcast 30-Day Jumpstart: www.Boom30.com  

EP107- Listener Questions   Listener Questions Q1: Brands selling direct on their own site Shawn Cheng What do u think about a brand to run their own brand store, not through market place such as eBay, Amazon or Alibaba? Jamie Dooley Hi Scot & Jason: Have you heard of any brands seeing true success building a D2C E-Comm business through their own websites? (On a path to do 10-20% of sales and/or 8-9 figures in annual sales?). D2C seems like D2C was a big trend a year ago but I am not hearing about success stories where sales justified significant spend. Scott Silverman Do you think a new brand without an e-commerce site or digital presence could be built by selling on Amazon? Secondarily, should manufacturers selling on their own e-comm sites, shut them down and just sell via retailers? Q2 Mobile Conversion Gap Ari Nahmani Mobile conversion rate... retailers are getting more and more of their web traffic from mobile, but those users are half or a third as likely to convert. They don’t seem to be coming back on desktop. So what’s happening? We see across the board where YoY traffic is flat, revenue is down due to the device mix over-indexing on mobile YoY. How do we explain this behavior? Where are those users purchasing if ecommerce growth is up?  I’m seeing his trend on several client sites and I recall one of your shows that this trend was discussed. Q3: Omni-Channel Fulfillment Alexandro Volakis order sourcing in an omnichannel network. how do you decide where its best to ship from? Q4: Singles Day in the US Julia Ptock How do you think about Singles Day (11.11.)? Are there some retailers who take part at this event in the USA? Amazon is focusing on Cyber Week (Cyber Monday & Black Friday) but doesn't show interest in Single Day. Do you have an idea why? Q5: Toys R Us impact on Holiday Promotions Melissa Burdick How will the bankruptcy of Toys R Us impact Amazon this Holiday? Is it going to be a bloodbath in pricing this Holiday with TRU stores cutting prices and Amazon price matching (and then closing stores shortly after holiday)? https://www.usatoday.com/.../toys-r-us-store.../683762001/ Amazon News Amazon opening permanent device shops inside of some Chicago WholeFoods stores.  Jason visited one under construction. Amazon lowers prices on marketplace sellers products.  It looks like primarily 3000 beauty SKU's at the moment. More Amazon Private Label: Furniture:  Rivet - “stylish and versatile mid-century modern furniture and décor".  Mid-century modern aesthetic, focus on small space solutions, 1 year warranty, prime exclusive Stone & Beam - Higher end price points.  modern farmhouse aesthetic, 3 year warranty. Athlesure Rebel Canyon - Low price point, Men's and Woman's lounge clothing. Peak Velocity - Higher price point active wear (Under Armor competitor), prime exclusive GoodSport - Men's and Woman's moisture wicking apparel Baby Mama-Bear - Relaunched diapers Amazon Private Label articles: Bloomberg piece on Amazon sportswear w/ L2 Glossy covers Amazon Gift Guide (which focuses on exclusive Amazon products) http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 107 of the Jason & Scot show was recorded on Thursday November 9, 2017. New beta feature - Google Automated Transcription of the show Transcript Jason:  [0:25] Welcome to the Jason and Scott show this is episode 107 being recorded on Thursday November 9th 2017 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot:  [0:40] Hey Jason and welcome back Jason Scott show listeners Jason how you doing. Jason:  [0:46] I'm doing terrific Scott if you like there's a number of exciting things I've been eager to talk to you about. Scot:  [0:53] Let's talk about the Chicago weather first. Jason:  [0:55] It's sad I feel like we've had a super mild winter so far but this week it turned cold so we've been in the forties and tomorrow it's, can a potentially drop it on the twenties in snow so I've had to visit a portion of my closet I haven't seen in awhile. [1:15] What about Raleigh is it beautiful and sunny still. Scot:  [1:18] It wasn't beautiful but it is still like in the 50s so I enjoy hearing about your snow stories. Jason:  [1:24] I am always happy to help you feel better about your life by hearing about mine. Scot:  [1:29] Thanks man. Jason:  [1:30] I would imagine that you're feeling some extra warmth because I feel like there's been some exciting Star Wars announcements later that keep you up warm and comfy. Scot:  [1:39] Yes it is a great time to be a Star Wars fan we went through kind of. Salmon there for a long time and I know we have the prequel trilogy which is exciting and then we didn't know what the future would hold and then with the Disney acquisition the announcements coming Fast and Furious so we have first of all we have. 2 Star Wars movies just right in the pipeline right behind each other which is exciting as we record this 35 days until the last Jedi 34 if you go on the. Actual opening on the 14th 196 days for the Solo movie so excited about that little Star Wars story and then the big news is at the. Industrial, conference call at Bob Iger announce to Star Wars things so Ryan Johnson the guy thats directing Last Jedi they loved working with him so much they've given him his own Trilogy so it's going to be some, three part story in the Star Wars universe but not part of the normal Saga and then they're also. I'm sure you seen this but they're doing a streaming, thing at Disney that this is all the rage everyone's unbundling and now will pay, 8 times as much for all the content but anyway they're doing a Disney streaming Channel and they announced a Star Wars live show will be on that so. Lot of great new Star Wars content con. Jason:  [2:56] Yeah yeah yeah the TV show super exciting I'm with you I've been annoyed by all this unbundling like I, I suspect you and I both had to buy the CBS subscription to get Star Trek I probably would have already had to give the Disney one due to my son so maybe like in that case I'm not as upset but. [3:16] And you and I both been walking around with her iPhone 10s for almost 2 weeks now so what's what's the verdict for you. Scot:  [3:23] It's awesome it is a great phone the. [3:28] Notches not a big deal the face ID is really cool I really like it it's very handy to buy stuff it is a little unusual to Skylake pick up your phone and look at it, but you get used to it, I have an Android phone that is the same feel as iPhone and everyone will take it out of my pocket and look at it and then I feel really ridiculous cuz it doesn't look back at me. [3:50] Just kind of like what you think I'm an iPhone and then I would put my phone and it unlocks to the face ID thing is pretty cool how do you like yours. Jason:  [4:00] I can agree on how you're looking your Android phone is how my son looks at everything that isn't like an echo like he expects All Electronics to be able to talk to him. [4:11] But I have been super happy with the 10 I'm with you everything has worked pretty smooth. Uniden it I have is without the button there's not an obvious way to feel with the right orientation of the phone at so I now fine I put out of my pocket upside down or backwards more than I. I used to. Scot:  [4:33] Get a feel for the camera bump. Jason:  [4:35] Yeah I have. Scot:  [4:37] About should be on your right index finger. Jason:  [4:39] That that I would do you answers part of me that doesn't want to like get a bunch of smudgy fingerprints on the camera now that I'm not OCD. Scot:  [4:48] That's why I put the camera there. Jason:  [4:50] Gotcha I'm think I did put the leather case on it the kid cancer got the phone a lot so I felt like I needed some protection and so now I what I feel for is the. [5:02] There's no weather in the bottom of the phone so that's how you can tell. [5:06] Yeah so that's worked out well and what's killing me is I do use an iPad a fair amount and the muscle memory now to go back and forth between I feel like I've gotten used to the all the gestures. [5:20] Answer that the button still being on my iPad is killing me so I feel like I'm going to have to get a new iPad when they come out just to have them all work the same. Scot:  [5:28] Yeah I like the new gestures I don't like swipe down from upper right to get to the control panel because I frequently hold it. One handed and like that's pretty weird gesture to do single-handed. [5:41] So I kind of don't like that and I did hear there's a rumor of their members on the. Apple Hardware sides today or I read a rumor they're working on a high-end iPad that will have face ID in a bunch of other cool stuff and then there's a lot of rumors going around about a r Hardware that they're working on which is kind of interesting. Jason:  [6:00] Yeah man you know in some ways. [6:04] There's not new AR Hardware in this device but this is the first device with the horsepower to Sephora support the the new AR software kit and so there are some cool. [6:16] New AR apps that you can run on this phone that you couldn't run on other phones which is pretty cool we make that make him up in one of the listener question. Scot:  [6:24] Yep and that this is nursing one of these kind of these designers kind of tries to pontificate what the future looks like these things that this interesting observation that the sensors that are in the notch on the 10. Are really everything you need for a r glasses today they took essentially kind of the the look and feel of the 10 and they put that not kind of on bridge of glasses and then they, they made glasses come around them which is kind of an interesting I have never thought of it but it is kind of interesting. Because it's doing the face ID in all the pieces you need to do that is exactly what you need to turn that around and be able look out at the world with with ar glasses so. [7:03] That could be kind of part of what they're thinking about. Jason:  [7:05] So an interesting thing in this comes into play in some in-store retail environments the Microsoft Kinect has been the the cheapest ubiquitous sort of. [7:17] 3D camera with. [7:19] Infrared distance measuring that was out there until there were tons of little Nitch applications that hacked some solution using that. [7:27] Does Microsoft Kinect camera so there's lots of these like 3D body scanners that you could potentially use for. [7:35] Uploading your avatar to your favorite e-commerce site or or made to order clothing or measuring rooms for furniture and all all these different things in there a bunch of in-store applications where are these. Is Microsoft Kinect camera got hacked in Microsoft just announced that they're discontinuing the Kinect and so that's going to go away and of course the. Everything that was in that big camera module is now you know there's a better version in this little notch on the on the iPhone and so I think we're going to start to see a bunch of. Interesting apps and use cases where they're essentially using an iPhone just for that that sensor array and in a bunch of. I fixed installations in which I think would be cool you know the bummer at the moment is there going to be hard to Source in there going to be expensive for a while. [8:27] And I sure wish they had them on the back as well cuz I feel like. [8:30] Retail uses it would be very handy to have that sense of Ray pointing out so that we could use it for some other uses. Scot:  [8:38] Vehicle in the other exciting gadgets tree portal. Jason:  [8:42] Well I know you got a new one that I'm eager to hear about when we'll get to that in a minute the other thing I'm just over over all excited for this week, is so we recording this Thursday night which is Friday morning in China so it's the day before singles day we'll talk about that like that would be an exciting event on the show just anyway but it's extra exciting because, our very first show was a recap of singles day which tells me that the next should we do will be our our anniversary show. Scot:  [9:14] Yeah if you're coming in on two years who knew. Jason:  [9:17] Exactly I do think you put up with me for that one. Scot:  [9:20] It's been a struggle but I managed to figure it out. Jason:  [9:25] I appreciate it I'm I can't speak for the listeners that II. Scot:  [9:28] Speed of a source of it's been awhile since we did a question episode, way back to episode 96 actually so put put a call out this morning and we actually got a very strong response our listeners have a lot of questions, so let's jump into someone's no questions. [9:59] Questions first one is not really questions more of a statement it's from Natalie Bowman and she says hello. Jason:  [10:07] Hey Natalie thanks for responding to the questions. Scot:  [10:11] Hi Natalie okay and then next question is kind of interesting three people. Who's similar nuances of the same kind of a topic so the first flavor of this was from Shawn ching and. I said what do you think about a brand to run their own Brand store not to a Marketplace such as eBay Amazon or Alibaba. So you should have ran have their own e-commerce site is kind of the flavor there and then are a good friend of the show Jamie Dooley asked hey Scott Jason have you heard of any brand seeing true success Building address. Consumer e-commerce business through their own website so should you do it and then have we seen anyone that's had success. I in any kind of adds a Nuance you know it seem like it was a big trend of year ago but I'm not hearing about success stories and then another friend of the show Scott's ornament he said what do you think about it there's a new brand. [11:10] That doesn't have any Commerce site should they just start on Amazon or Marketplace like that. And then should manufacturers be selling all their own e-commerce sites are just shutting down and Salvia retailers so. [11:23] Interesting flavor kind of in this topic of Brands going direct that we've hit on. Probably at least every other week if not every week but what's your advice when a brand comes to you with with those flavored questions. Jason:  [11:35] Yeah so I agree they're all related to Sean and Scott's to me are almost identical right like the two spins on the exact same thing which is. Do you need to have your own branded site in addition to selling on the marketplaces are you can you get by with just having a presence on the market places in my strong advice to anyone, it's trying to build a long-term sustainable company is I would I would definitely encourage you to have your own. Site in addition to you know whatever efforts make sense for you on Market places in. The reason I say that is a couple in most cases you're not going to do the kind of volume on your own site that you're going to do on the marketplaces I get it in so it you know it maybe. Your first effort might be your presence on the marketplaces and it may not be that appealing to invest a ton in your own site. But the thing is. We are all essentially digital sharecroppers on the the marketplaces platforms right like. [12:41] They can change their terms and conditions at any time they could be horribly under favorable the. We could intentionally or unintentionally run a fall of any of their their policies or. [12:56] He perceived to run afoul of them and get cut out of those Marketplace it there all kinds of bad things that can happen on the marketplaces. And it didn't given time you look at it and say hey yeah I know there were some Old Market places that change the rules all the time but Amazon has been much more consistent or. Alibaba is much more consistent or whatever the case is. [13:16] Overtime that can just shift so it's just really risky to have a hundred percent of your. Brand presence be on this site that you don't own and you don't control and that your landlord can essentially. Raise your lease and change that your terms or kick you out in anytime and so I do think it it absolutely makes sense to have your own destination on the web that you own and you absolutely can. And to the extent that your brand can drive any organic traffic that you can build any of your own falling. It just makes more sense and it's more profitable to send those customers to your own site instead of. To the marketplace you can avoid the take rate you can still in most cases for Phil through you know whatever fulfillment vehicle you're using on the marketplace. And you know as you get to know some of those customers into the relationship with his customers like this gets a little dicey but you know there certainly is a, percentage of your customers you can shift to be direct on your own site and you just you know on those marketplaces you're totally disintermediated from the customer, and so you did you know even if it's only a small percentage of your customer base, you want a direct relationship with some customers if only to get feedback to be able to understand what kind of content is selling and not selling and to build to run a B test and do all sorts of other things so for those reasons, I would say you absolutely have to invest in your own site, and I'll you know I'll give you a caveat that it maybe isn't the first investment you make are the biggest investment you make that that fair to you Scott. Scot:  [14:54] Yeah and a lot of it depends where you're coming from too so you know there's there's many buckets of Brands these days and it's. It's becoming increasingly easy to create a new brand when we were growing up, new brands had this like huge hurdle to launch them yet to do a TV campaign and all this kind of stuff and now we're just seeing an explosion of brand so so I would use a framework where there's kind of Legacy Brands and then, new kind of born recently kind of Brands and. Do I cycle I see with newly-born Brands is if we take and there's kind of two segments there but let's just take. More Scrappy auction real ones they to Sean's Point Sean ass this year they. They start on marketplaces soap to marketplaces a great place to start a colony e-commerce training wheels because they have these incumbent. [15:51] Consumers already there so just like riding a bike with training wheels it's hard to steer pedal and balance so training wheels takes balance out of the equation starting a direct-to-consumer business you know it's hard to acquire customers. Gold products can get the products to the consumers and and all that so I Marketplace simply gives you the training wheels by giving you a customer sand, I wanting them to you to your pointer sharecropping of whatever whatever analogy is there and but you know to your point. Next product life cycle needs to be maybe start on Amazon you go multi Marketplace but the sooner you can kind of create your own presents on the internet where you can control the brand at the better, and then there's a lot of tools to Jamie's Point kind of weave that in the companies that have had a substantial kind of was caught materials over 10% of their sales on their website, there's a lot of tricks that utilize to do that and what are the simplest ones is offering something special to your website customers. You could think about special pricing but that actually kind of creates this. [17:04] The problem so that's usually not what brands do but usually special products so for example Under Armour I don't know if their website is out there. To talk about this publicly I don't know if their websites 10% of their sales I doubt it is cuz they have that huge wholesale component yeah. But you're one of the clever things they do on their site and it did I know is successful is if you're an atheist of their brand that's where they launched a lot of new stuff so that's kind of like the exclusive Channel 4 new stuff and then there's this waterfall maybe the new stuff there for. [17:38] A month in an account waterfalls into retail and then it waterfalls down into a Marketplace or something like that that's interesting kind of thing a lot people do exclusives on different channels the mattresses and why electronic guys are King. the digitally native vertical Brands what's interesting about kind of those is they start really with a website and then we seen many of them. Going to realize you can only get so far with that approach so it's almost kind of speaks to the store location is the right strategy so they are diversifying into offline a lot of them are exploring Marketplace is a lot of exploring Retail Partners those kinds of think so. So I think the best strategy is a balanced kind of from a risk and a channel perspective is to have a portfolio of channels and that includes having website. Jason:  [18:24] Yeah tonight I would totally agree in like just to tell you more explicitly answer Jamie's question, I bet you hit it like all those digital need a vertical brands, all you know hit the eight or nine figures in in direct e-commerce sales so that's in a bona Bose ModCloth Warby Parker Casper, you know all of those guys certainly do it there's some some pretty big brands that we don't hear about as much for e-commerce but you know I think the surprise people when you see how big they are but like revolve clothing I think is a big one and then of course stitchfix which arguably started out as a multi, vendor retailer but but is Shifting to a branded, to be more of a man with her own products I mean obviously you know got got pretty darn near a billion dollars. Predominantly through their own website so I think I think Jamie's right that the hype, was there before and I absolutely don't think it's one of these things were you build it in your guaranteed success so you know I think, to to Jamie's point there was probably a light-year a couple years ago when I went. I love I just want to website you I called you know I'll be. [19:41] Entitled to these sort of eight or nine figure, run rates and you know we certainly seen a lot of people fail but they're absolutely have been and continue to be some successful sites sites in that space. Scot:  [19:56] It was talking about just failure for some kind of like what brands do wrong the number one thing I see is, the brands of everyone loves this map pricing concept and many Brands Don't Force It so it will do is still set for website and all, yeah they're their there. I have my pricing so they adhere to that obviously because they believed in the policy and they're selling stuff directly there and then they will have absolutely no kind of understanding of consumer. Expectations around shipping cost and time so they'll have you know a $50 widget for $10 shipping and, you know you can upgrade to 3 days for $40 and you know the $10 shipping is the equivalent of USPS. Yo week. Week plus you 7 to 10 day type of delivery without tracking and then they're shocked when they don't sell a lot because you know why we put up this website and you know we have all this traffic and no one's buying things why is that. Did he have to have that kind of discussion about well you're the single. Most expensive place to buy your products on the Internet is your website your shipping and you know the cost or just way off base with what consumers want and then another funny one is a lot of Brands and you know. To go to the legal department and all the stuff and they end up like not doing the basics like user-generated reviews and things like that because. [21:27] How to get really wrapped around the axle like what if someone leaves a bad review should we go delete that or what should we do and you know should we should we go after them with a cease-and-desist letter and it's kind of funny to have this discussion because. There are people reviewing their products right there on Amazon but it just shows you're somebody's Legacy companies have such a hard time wrapping your head around this digital world there's some the things I see that happen all the time or these Brands really get off base with her web store. Jason:  [21:56] Yeah I know told you I've had all those conversations. That you another there is just a lot of back of house stuff that people tend to overlook when they're you know I used to wholesale model and they're going direct to Consumer for the first time so it's your point like, they generally wolfley underestimate fulfillment know where they are selling charging too much for 4, crappy level of service but it's probably also a side job for the wholesale fulfillment guys instead of stuff probably sits in the warehouse for 5 days after you place the order, before it even gets into the the the shipper system, answer their those issues and then like you know there's a customer service guy and they that that guy quickly gets overwhelmed with calls so they're all those kinds of things and, if you survive the infant mortality like if you survived all those mistakes the next big steak mistake we see everyone making is that there's, every Branford, whatever the brand attributes are whatever Niche it's in how well it's known there's some certain amount of sort of organic traffic that's relatively easy for each branch require in for some Brands that's. Three significant amount of traffic for some Brands that's not very significant but there always is some threshold where if you do the fundamentals right you get to a certain level and it then you hit a wall and it suddenly becomes much harder to grow inside the. [23:26] The real test for the sustainable direct-to-consumer business is are, you know what once you get over that that first tranche of easy to get customers can you, still be profitable and successful in growing beyond that original based, or you just met being a cop out and you get stuck there or do you start spending way too much on customer acquisition and I think that's a mistake we see a lot so, so they're there are definitely lots of pitfalls and there's some good examples of of companies that have been able to steer clear of them. Scot:  [23:59] Let's jump in turn next question and then we can kind of Go Lightning round on a couple days maybe we'll see. Jason:  [24:08] Wait that wasn't Lightning Run. Scot:  [24:09] How's Jason Scott lightning room, okay second question this is from RE nahmani he is the CEO of an israel-based digital agency, and he says I'd like to talk about mobile conversion rate retailers are getting more and more of their web traffic from mobile yes but those users are 1/2 or 1/3 is likely to convert, they don't seem to be coming back on desktop so what's happening we see this across-the-board we're year-over-year traffic flat revenues down due to the vice mix over indexing on mobile how do we think about this Behavior. Where are the users buying stuff e-commerce is growing let me see okay so yes. [24:53] And then I'll take that over to you cuz you have a clever name for it. Jason:  [24:56] So we've talked about that on a couple episodes I call it the mobile Gap and it it's it's very real you know most sides are seeing, their Mobile Traffic grow much faster than their desktop traffic so they often would characterize that as, there traffic is shifting from desktop to mobile and the conversion rate on that mobile traffic is much lower than it was on desktop and so you go gosh, that's. Potentially not a very favorable Trend and we we for sure talk with that with the are friends from Adobe around the holiday episode but I think I think it's coming up on a couple shows and I was actually surprised to find out that we haven't done a deep dive so maybe that something will. Will do it at future show but I know you and I have done a number of live presentations were weave weave debated the Mobil gas. [25:44] And I guess what I would say to Arya a couple of things. [25:52] Most clients if you looked you mentally at your desktop and your Mobile Traffic your traffic probably supposed to go inside look up there traffic isn't flat there traffic is actually increasing. It's a one of the things that's happening is some of those mobile visits that don't convert well are incremental visits. And of course there's a because it's so much harder to buy something on a mobile device there's a lot more friction to check out. There's way you know West support for plugins in your browser so your payment information is less likely to be. Be stored in there and we joke a lot about a taking three hands to check out on a mobile device right one told the phone one that tap the virtual keyboard and 1/3 to hold your credit card. [26:36] The that that friction you know makes it less likely that people check out people also on mobile devices are are generally in a more micro moment context. They might be at the red light in the light turns green or they might be in line at the bank and get to the front of the bank or you know they might be doing something. Weather going to get interrupted in the much shorter. Of time so all that friction leads to too much more abandonment and so. We are seeing things where we're at experiences that reduce the friction improve the mobile Gap they don't make it go away but they you know if you look at the best mobile checkouts they have our mobile free mobile apps then. Then the traditional bad mobile checkouts have also a percentage of that is. [27:25] Not real inserted incorrectly measuring conversion so so most sides you know. Back to the simple formula conversion how many people bought versus how many people visited the site and of course mobile gives people a bunch of new reasons to visit your site so a bunch of mobile customers are coming to find out your store hours or if you have something in stock. Or what store is near than those are all things that used to do with the Yellow Pages in the in the analog phone. And with the newspaper in those visits are not coming to your site that customer had no intention to buy online they're ultimately going to go to your store. It does look like non-converting Mobile customer so so some of its an attribution problem and then the last thing we talked about is this Multi-Device attribution problem where. Because it is harder to check out on a mobile phone a lot of people will build their list do their pulmonary shopping on mobile. And then they'll ultimately consummate the purchased on their they're desktop browser where they you know are more likely to have payment information stored or or use a keyboard. [28:28] A password Plug-In or something like that that that makes it easier to pay. And because of the way that because we use cookies when you come back on your desktop you don't mess in your not authenticated as much users are. You look like a different visitor than the visitor that came on mobile so instead of it looking like got window came to my site twice and bought on the second visit it looks like. Got Wingo number one came to my side and mobile and didn't buy and some unrelated Scot Wingo came to my site later on a desktop and did by the. Yeah I don't think that's the the dominant mode but that absolutely is a mode and interesting Lee it at Publix this week we built this database with that now has over 2 billion device IDs in it. That we can map back to individual users and sure enough view you see if there still is a pretty substantial. A chunk of Christ of a shopping happening on a bunch of these e-commerce site so. All of that is interesting but here's the real bad news. You asked the great question at the end if that's the trend then how is e-commerce growing e-commerce should be shrinking everyone's moving a mobile and mobile doesn't come out as well why is he Commerce not drinking. And the bad reason for that is because not every site suffers from the mobile Gap. And the sites that don't suffer from the mobile Gap are you and the biggest most dominant sites in the markets right so. [29:59] Well no sides have a very low percentage of authenticated users Amazon has a very high percentage of authenticated users, and by all accounts has a very healthy mobile conversion rate right and so you have some of those sites at the top of the echo system that have a disproportionate Cent percent of the traffic and sales also way outperform the industry averages in Mobile and that is driving a lot of the e-commerce growth. Scot:  [30:27] Yeah yeah we could probably do a whole show on this so I'll just kick it the next question before I get into a controversial topic that we have to go back. Jason:  [30:36] So are you saying that was not a good lightning round answer. Scot:  [30:39] That was very good and I'm not going to ruin it by it by adding on third question is from Alexandra volakis. I said it's about omni-channel so this is another one that squarely in your Wheelhouse in a centrally. And I'm kind of tripping this little bit how do you decide where it's best to ship from so I think what what L Alexander Andrew is kind of thinking about is you get an online order you've got ship from store or you've got a moment Center. [31:10] You probably have some complexity there you probably have you know Boosie's on each other guys have hundreds if not thousands of stores that could ship the product and then you have like let's say you have 5 phone at centers. [31:21] What's the what's the logic you would kind of work with a retailer to think about that do you just kind of go. Product is closer to the consumer here or ship from there or do you kind of is it cheaper to ship from the store or is it more expensive and how should people think about that. Jason:  [31:37] Yep that's a great question and most retailers that have gotten successful with pretty complicated, fulfillment channels where they have a lot of different choices, either because they're feeling from store have a lot of different fulfillment centers there they're all using pretty sophisticated software sometimes that even uses machine learning to build a model for deciding how to do for filma and so normally we we call those the solutions of order Management Systems, the big Enterprise ones all have like very robust logic in them, but at the end of the day that the way you're implementing that logic for most cases is you're actually thinking about three big factors you're thinking about the cost of a fill so you want to optimize the lowest cost to fulfill, you're optimizing for the customer experience in the customer experiences is generally two big factors one is how fast you can get it to that customer so you want to get to him as quickly as possible obviously and another is, you want to get multi-item orders to the customer together so you'd rather ship everything in one box, not only is that more economical many cases but it's also just a better customer experience then split shipping from multiple fulfillment centers and the third is this this notion of inventory potential. And that that can get a little more complicated but essentially what it amounts to is. [33:12] Whatever fulfillment vehicle you fulfill for this order is going to leave inventory in the other for film of vehicles and what is the likelihood of there being further demand for, that next piece of inventory so when you're getting really sophisticated you you may. Choose a film that vehicle that isn't your cheapest because, it's likely to be the only demand in that particular fulfillment set of vehicle and there's likely to be other demand in the other fulfillment channels that's even lower cost for the rest of your goods, so I'm not sure I explain that super clearly, but like at at one level or another you basically are are putting together an analogue Rhythm that that optimizes for that customer experience that potential the cell and that that cost of fulfillment and, you know there are both a number of Enterprise off-the-shelf tools that do that in there a lot of the custom software that a lot of retards have, built over time to do it. Scot:  [34:16] I will kind of dispute one thing so I actually like it when when Amazon since we split orders and they send them to me that when the stress available at I think that's a better customer experience I don't think it's a better. It's cheaper, for the retailer but you kind of implied it's better customer experience get all your stuff together that assumes that all would come together but I think most times you're having to choose you know do your hold up so it's one of the least common denominator problem. Jason:  [34:42] So great potential Nuance like I would certainly agree, that to a certain extent like if if I'm an option to get two things faster than the other things and I and then option is overtly presented to me and I choose to get them as fast as possible I agree with you I'm a shopper that appreciates that and so, best customer experience for each customer is probably defined differently one problem with that experience is it can get very complicated right, and until I always use the Amazon versus Jet analogy and Amazon tends to make all those decisions for you but they tell you what they are and Jet you know is, is it sort of in the middle of giving you the choice of all those decisions and letting you choose for yourself as it split shipping actually both companies kind of let you choose for yourself but, what that the more friction that's in that choice like you actually see conversion go down, but the bigger issue is you and I are the least typically e-commerce Shoppers in the world and so for the overwhelming majority of people that buy stuff online they don't understand any of the nuances of fulfillment they don't understand that there are multiple fulfillment center that have some of these goods and so for most users they simply believe that when they order three things that they're using together in a project, that that those three things are all coming from the same source and so when the the the seller chooses to split ship or even just drop ship from one of the items from a manufacturer and it arrives on a different day what we see is. [36:17] A huge influx in customer service calls so customer service calls on switch shipments are way higher because customers just think. Something got left off the order they ordered, shoes and running shorts and a running shirt and they're using all three to go for a run and only to arrive you must have forgotten to ship me the 3rd and they don't understand that the third is coming direct from the manufacturer or from a different Warehouse or from the store and so, you know for those customers it's a bad customer experience to split ship but for sure, I'll totally agree with you and there's an elegant way to offer that to the customer make them understand then the best customer experience reach customers whatever they choose. Scot:  [36:57] Yeah and then another thing all Throne of this is I think the omni-channel dirty secret is this ship from store and buy online pickup in-store, usually kind of sucks because I don't think stores know what's in the store like past half the time so so you know. Show me my worst online shopping experiences have been shipped from store and buy online pickup in-store and you know the ship from store stuff goes wrong because they're stock-outs where they thought they had the widget that happens you know. Lot more than a fulfillment center they also have you know they always say well just walking around the store in someone's cart we don't know where it is but I think their inventory is just really really bad at in stores and then the other thing is wrong kind of having. [37:45] Stuff cuz you got this salesperson there and they're trying to you know. Imagine you're in the shoe department at one of these retailers and you have to know about the shoes and then some on my order comes in and there's got to be part of your day where now you're. [38:00] Pick Pack ship person so we get a fair I would say the things we actually get that are in stock. You know a pretty material 5 10% there's usually some kind of error like we've been sent someone else's stuff or they did leave something out or you know if that kind of thing so. I know there's this kind of glassy omni-channel all your problems are solved but I found that most people really just don't do this for a while what are there any industry stats that you see her on that or. Jason:  [38:31] Oh yeah so you're for sure right then did most people when they first do it totally suck at it in the one thing I would say is that there is a maturity curve there and when people get over that curve and get good at it, the customer satisfaction with the experiences very high so I would say like the. The benefit of being excellent at both of those experiences at at ship from store or buy online pickup in-store. But the potential upside is is true and very high, it's. It's easy to do it poorly and most people start out doing poorly so first actor. You're you nail that in-store inventory is a huge problem industry-wide and retailers never. Like the primary impetus to have super accurate inventory was. Was really your balance sheet for the most part like people don't even like purchase based on their inventory levels in in many retail stores in the old days. Inside like these experiences are the first ones to really put pressure on inventory accuracy in the store. [39:37] Inventory accuracy is getting way better there's both both machine learning and newer inventory systems have made it much. Easier for stores to get better at store inventory most of the big retailers now both Target and Walmart have robots running around the store taking pictures of shelves. And they're taking inventory based on this picture so they've actually taking people out of the equation, we're starting to see some new store concept that have intelligent shells so they can actually the shells take their own inventory and no right when there's out of stocks and things like that so the future of inventory accuracy is getting better, but at the end of the day almost every retailer I've ever worked with it started as a ship from store program started out with horrific metrics and so you know usually you have this, this error code item not found and you have this you don't sort of, percentage fulfillment like of all the orders I sent to a store what what percentage got filled and it's, totally common to see 50% of in-store orders be item not found or you know only be able to have a 50% fill rate when you first start shipping from store for, because of the inventory issues in the Employee Staffing and incompetency issues and I'll and the customers having the inventory and their Card issues all those things you can have huge failure rates in there and that creates a hideous customer experience, I've seen 90% item not found or 10% fill rates in some customers when they first want ship from store. [41:09] But if you many of the same customers I worked with it started out at 50% fill rates are now it like 94 96% fill rates, so over time they're able to put systems in places and process in place and be smarter about when they send the order to the store and trying not to fulfill when they have really thin inventory and only one in stock, and by implementing all those things the fill rate goes way up and you can today absolutely look at a Target and Best Buy and see that they're generating a meaningful economic advantage against Amazon, by being able to ship at a significant portion of their e-commerce but business from the store one zone get it to customers fast and cheap. Scot:  [41:54] I'm learning a lot from this we should get that list of questions for Julia. Guitar chorus is the P silent or talk how do you think about singles day are there some retailers who take part of the vent in the US Amazon focuses more on Cyber week, and doesn't really do anything on single stay why is that. Jason:  [42:20] So great question will be talking more about this I am not bullish on Singles day becoming a global holiday that's. Heavily the big factor here in the US and then there's a variety of reasons for that it already is a holiday in the u.s. is Veterans Day which is, somewhat problematic for turning it into a high-volume shopping day Alibaba just doesn't have a significant presence here at the moment, you know said they were they were years when when, Alibaba was having huge success in China and they're making noise about next year is going to be a much bigger Western holiday and. What that's morphed into in my mind and perhaps we'll have them on the show here in the near future to defend themselves is, they're they're making it a much bigger deal for us Brands largely to sell to, Eastern consume customers that are celebrating singles day so I think it's because singles to become a huge event for a lot of my clients for example, but it's because they're selling to customers in other markets it's not because they're selling in the US, all that being said you know I think it is possible to to create a new holiday here certainly Prime day is it is, a great example in the in the west but you know another interesting one is, Cyber Monday has become a very big holiday in Europe and as most of our listeners are probably aware. [43:57] They're not celebrating Thanksgiving in Europe so it is possible to create these shopping holidays I just think the dynamic of trying to create a holiday on Veterans Day a couple weeks before a very traditional shopping. you know for non-income and Company is is a rolling a rock up a pretty big hill. Scot:  [44:21] And I will be a little facetious and Amazon does participate in. I'm single stamp but they do it in China so Amazon runs T-Mobile store in China and they saw other devices there and it just shows. China's interesting to me we talked about Amazon all on the show cuz it's the one area where Amazon has not been dominant then you argue with either the number three or four player in China. And it's because Alibaba has really kind of dominated with a. Different local way of doing things that that Amazon I wasn't able to replicate so because of that you have some really weird things that must be kind of painful for Amazon tap to do but example as they do sell Auntie mall now and then, they do accept Ali pay so this is the one. Region where you know Amazon doesn't control the entire payment world so I can the US they don't take Paypal because they have the power to kind of say no we want all that to flow through our system so. Little car fun fact for you if you didn't know that. Jason:  [45:23] I did not know that the only part that's pretty funny. Scot:  [45:28] And then the last question so Melissa Burdick another kind of friend of the show. How is the bankruptcy of Toys R Us going to impact Amazon this holiday is it going to be a bloodbath and pricing with, Toys R Us cutting prices at the stores because the bankruptcy in an Amazon matching and then this kind of Race To The Bottom. Jason:  [45:49] So interesting question unless confident in my answer here but I think there's two, two issues is this holiday. Going to be a bloodbath of discount pricing number like regardless of Toys R Us like are a bunch of retards going to start you know early and aggressive discounts and is that going to drive. Pricing down for the whole holiday. I think it's an open question and frankly I'm very nervous about that like all of the the early forecast for Holiday are for, for pretty significant growth and robust sales and the unspoken truth in a lot of those is most years we have that kind of growth it's because, we sold stuff really cheap and discounted really deeply and potentially because we had too high of an inventory position and then you don't have to Discount more deeply, so I think the fact that there been a bunch of bankruptcies and More Store closures than usual this year and more distressed inventory his, has flooded the market and that that's cause more inventory full price inventory to get abandon on the shelves so I do think we're going to go into this holiday season with retailers in a little bigger inventory position than they'd like. And so I'm just frankly concerned overall, that then it's going to be heavily promotional holiday. What we already seen some early indication that it was going to start their sales super early, so all of those things could just turn it into a bloodbath not because of Toys R Us current current bankruptcy status. [47:19] Actually think. The Toys R Us in the current status has a disincentive to aggressively promote like the stores have to operate profitably over a holiday, and so I think they're not going to be the first one to drop their drawers on price like I think if they become really aggressive and promotions it's going to be later in the season, as they see how the the holiday is is shaking up but I think the. At this point they're not looking to liquidate inventory or those kinds of things like I think that's, you know if they decide they have to close 300 stores and they hire Gordon Brothers 2 to come in and liquidate inventory like that that potentially create a bloodbath but I don't think that's going to happen until 2018, so I kind of suspect toys is not going to be the the fuse that lights the. The the discounting fuse but I'm not sure that we we aren't going to see a bloodbath nonetheless. Scot:  [48:24] Yeah. I would just add I'm an e-commerce software guy and I've learned a lot about retail over the years that I didn't know and I know Melissa used to work at Amazon so she. Definitely got kind of a similar kind of DNA on the digital side. And does really good Bloomberg article that will link to in the show notes that talks about how all these retailers these traditional retailers have really loaded up on debt, and you know what what happens is they get acquired by private Equity Firm and part of their model is to take the Assets in leverage them pretty highly meaning piling on a fair amount of debt. And what does this done is left. The entire segment pretty exposed to a Destructor like Amazon because in in Toys R Us has a good case study that you brought up, so Toys R Us has something like four or five billion dollars in debt and this debt comes in these tranches so you have all that dead out there and I'll have maturity dates and, Toys R Us couldn't actually deal with about 400 million of that which is what pushed him into bankruptcy so what happens is when you yo so Amazon has no debt and you a lot of retailers argue that she doesn't even care they don't make a profit. Talk about down the show but what what happens if you have a competitor like that. Come in and make a pretty small impact on you so maybe you'd lose five or 10% of sales doesn't feel like that would really. Australia upside down. What's Insidious is Amazon it knows everyone's margin because they have all this data and you may lose 5 or 10% of sales but that's probably your most profitable stuff and maybe lose 15 or 20% of a profit. [50:02] Are Eva. And that's what this debt is all priced against is. [50:07] 1015 years ago when this debt was piled on everyone assumed that your profit margin would be the same. [50:14] And then you have a new competitor, long. And they're able to Chisel a enough profit that it really tips you over so this article doesn't really good job of kind of, because really in-depth and looks at at that which is pretty interesting and has a whole map that shows kind of the hot areas and the whole point of the article. Apocalypse is just getting started to date when will you get from a debt perspective it looks like we're just at the beginning of a bloodbath the thing I've learned in this was too I guess we had on the show is. These at the mall level Aldi's anchor tenants effectively don't pay much in rent and there are because the word anchor they're there to draw other people in, what happens if so let's say you're a small mob a store and one of the anchors goes out of business usually is written in the lease that. Because you were drawn there by an anchor if an anchor leaves you. You are now free from your lease so these balls are unwinding at a pretty incredible pace and. There is a I don't follow it that closely but there's a lot of rumors that some of them are going to be sold and the mall for large Mall reach because they are in such a stress situation so. So so this kind of gets Amplified didn't did these things are not mutually exclusive so now you have stores at malls that are anchors and have huge debt and if it's caused this kind of death spiral that's happening there. At the mall level is kind of what I called Mulligan so interesting things that I wouldn't have learned about until the podcasting and try to understand what is going on out there. Jason:  [51:47] That's why everyone should start a podcast. Scot:  [51:49] Absolutely or listeners last question so this is from James lecourt how do you see augmented reality playing a role in e-commerce and when do you think it will be mainstream and accessible to the smaller retailers. Jason:  [52:04] Another interesting question James we've done aviare are deep dive and I think Scott and I are sort of an alignment like VR is, truly interesting for some other reasons but I actually don't think it's it in the near-term very relevant to e-commerce I think augmented reality is potentially. Way more relevant but it's I think most of the use cases in Commerce are actually digital in-store use cases. [52:33] So warning more about getting more of the digital content to learn about products when you're in a physical store augmented reality in e-commerce the big use cases you think about are things like. How will that art look in my house will that furniture fit in my house what. You know what would this clothes look like on a a virtual representation of me or me and this me or these kinds of things. And what's interesting the. Rudimentary version of that technology is all out there oh I should mention the like virtual makeup stuff when beauty stuff which is has become quite good. So that the technology is all out there it's involving very quickly and so both Google and apple have really robust. New AR kits building in the latest version of their operating systems. And you look at the kind of experiences you can have on those those devices these latest devices that are using these they are kids. And you go man that's really compelling so if you have an iPhone 8 or an iPhone 10 I'd highly recommend you download this app called House craft. And how scrap uses AR to place Furniture in your house and it's it's amazing it's much better than some of the rudimentary stuff you've seen from. Some of the retailers Warby Parker has already leverage the AR kit in their app. [54:07] For virtual try-on of sunglasses and so you think about the face recognition technology that's in the iPhone 10 and the hundreds of measurements it's taking your face. Warby Parker take out of the AR kid all of those measurements put them into a deep Learning System, in recommend sunglass frames to you that are best suited to your face, and it creates an amazing AR experience and so you look at those things and you go man that is the future that that really is going to become mainstream, but then there's a big Debbie Downer in terms of how fast it's all going to happen, does AR kids only work on a small percentage of the hardware that real people own right so it it only runs on the the latest and greatest Hardware, so we have to wait for a couple upgrade Cycles to everyone, I want to get up to that that hardware and then at the moment those best experiences are really only deliverable through apps, and we've talked about this a lot on the show as well but for most retailers in for sure for small shops, it's next to impossible to get a a meaningful volume of customers to download and use your Mobile app and so what we really need is this robust AR capability to to be available in the web browser, not in the app and it is coming it's just still probably a couple years away so I think right now we're at the point where. [55:40] On the Best Hardware in an app customers are seeing experiences that really can drive conversion and sell more stuff and I think we're going to see more examples like the Warby Parker app that are going to be very very persuasive but it's probably another 3 years before, the majority of consumers have that capability in a web browser and that's when it becomes really meaningful for those medium and small size shops. Scot:  [56:03] Yeah and I would add another challenge for a small size shop is the 3D models so, to put your products into this 3D World you have to have models of them and this is not a trivial skill set for folks to have and there's not a great solution for just kind of imagine you ran I don't know, sports store and you wanted to put everything into a virtual world there's no really good off-the-shelf solution for kind of scanning that stuff that, a mere mortal can handle and build the models so that's another one is like how do you partner with this assume your retailer multi-brand retailer you're going to partner with your Brands and they're going to have to have a level of sophistication where you call and say hey I really need 3D models for all your stuff they're going to have to know what you're talking about how many brand struggle just to get you the. Current tenant to the digital assets so that that's going to be an interesting challenge to see who solves that because you could end up in this scenario, because worst laws applying all these other things that pretty quickly we get the hardware as Jason mentioned all that stuff solved and it's pretty easy for you to have a platform but you just don't have the assets. Jason:  [57:11] Yep and although I would point out just got you take that the that iPhone 10 sensor array in the Notch and you put it on the turntable and you suddenly have a pretty darn good cheap 3D scanner in so, you know, you you could imagine that the ability to to 3D scan and very high-quality at very well cost is something that Moore's Law is also going to deliver to us over the next two or three years. Scot:  [57:38] Cooper we really appreciate it when asking the questions there and we have about 5 or 10 minutes to catch up on news and it wouldn't be a Jason Scott show without Amazon news. [58:03] Jason you had let's kick it off of you you walked into your Whole Foods was that today or yesterday and you had an interesting situation tell us about it. Jason:  [58:15] Yeah that was today so there's a nice, two-story Whole Foods in my neighborhood downstairs is a very fancy coffee shop upstairs at the store and when I walked in the store today a big chunk of the coffee shop has been taken up by these. Temporary walls with all this Amazon signage and it looked like they were implying some kind of shopping experience was coming and that I got a chance to talk to some of the, the employees that we're doing it and it turns out they are this is a permanent installation. It's going into a bunch of Amazon stores in Chicago and it it basically is a Amazon device store, it's going into Whole Foods so another you know men's staffed place where you can go and get a echo demo or a Kindle demo or a fire. Demo and it sounds like they're going to have inventory for sale in the store and in ready to go. Scot:  [59:14] Cool Sorry Amazon bookstore has that like little apple like section so you're kind of fishing it'll be like that couple tables. Jason:  [59:21] Yeah and in fact I got to see the pictures and they look like they're straight out of the Amazon store. Scot:  [59:26] And then there's also a nursing news where I forget who broke this but, Amazon is doing the nursing thing so if your third-party seller and Amazon to text that your price is a competitive what they'll do is they'll actually discount it and it says, sold by the third party seller but then discount provided by Amazon so, you know Amazon is pretty well known in history that they monitor prices across the internet in near real-time so I think what's happening there is they probably realize they were expensive in a couple areas especially that, part of the curve where they rely on third parties to sell things someone exclusively and they decided they. Wanted to not be disadvantaged there so they're actually funding that and it's a nursing so you had on average are going to pay as a third-party seller you pay Amazon 10% but then they kind of are selectively say you're effectively In-N-Out. The ones I've seen have been under 10% but they couldn't hear you actually go beyond that and say that we want to be competitive enough here that will fund even pass what the third-party is selling to us. [1:00:37] Actually figure out how to do a Google Search and Google Nexus Amazon. Pretty much real time and I found about 3000 items that that had this set so this is out of Amazon's like four or five hundred million this is not a huge thing at this point but the thing I thought you would find interesting is. Everyone I can I did look at all three thousand but I page through pretty quick they were all in the beauty category. Jason:  [1:01:01] Yeah it it was super interesting and clever so obviously is as most of the regulars that showed no Amazon has a pretty sophisticated pricing I'll grab them on their 1p product, and you know when they sense a competitive situation they're they're very likely to be a fast follower, and they they see a lot of advantage in overall customer lifetime value even if they have to sell something at very narrow margins or even negative margins in the short term and you know the liability traditionally of the marketplaces you, Amazon doesn't have control over the pricing of that 3p product and so then you think about hey what are some categories that Amazon doesn't compete in in 1 p, but would really like to control prices in the 3p and you know there's certain kinds of products that that are tougher Amazon, and one of them would be like private label Cosmetics that have no interest in selling on Amazon but they want a third parties and gray marketers will by and and list on the Amazon market so that could actually be like, Ulta products. That should be exclusive to Ulta that's on the Amazon Channel and this tool gives them an opportunity to gives Amazon an opportunity to get really price competitive on that and, you know and in many cases that grey market product. Like the sellers are relying on selling because of convenience and so they often aren't super price competitive so this is a way for for Amazon to offer a competitive price in those categories were. [1:02:32] It wants to compete in the long run so that that's pretty clever but was interesting is there's a bunch of. [1:02:39] Not obvious unintended consequences of this program and it it's going to be funny to watch them all play out so there's all these things you wouldn't think of that initially but I'm sure Amazon stock through. When is something like returns so you know the seller offered offered a cosmetic 450 bucks Amazon discounted at 2:40 bucks. The consumer only paid 40 when you return it. You know Amazon has to refund part of your money and that seller has to refund its at all that stuff has to work out. But another big one is some of those sellers. Either have the other authorized sellers of a product they very likely have you know are complying with some some pricing requirements from. From their supplier so they they might have agreed to offer prices. Only at map price minimum advertised price in Amazon potentially could be discounting below that minimum advertised price so even though the seller is complying with their their pricing agreements. They're involuntarily out of compliance with that agreement because of this Amazon discount and I think another scenario is. Sellers that a promise to offer the same price to multiple marketplaces and then Amazon discounts at so effectively they're no longer complying with that agreement and so. You know those are all going to be some some that potentially sticky situations it's going to be interesting to see if any manufacturers come go after their sellers. [1:04:16] As a result of Amazon's price Judo. Scot:  [1:04:21] Yeah yes, interesting to see how this plays out their solutions to these things so if you know you can imagine that if you don't want Amazon to do this there could be a knocked-out kind of thing and they've done that with a bunch of other programs, all the things are solvable but it is pretty interesting to see Amazon do this and you're there must have been some pressure in the beauty category that cause them to think about doing this. Jason:  [1:04:45] What other things maybe is an opportunity for someone out there like maybe Channel advisor should do it but if you were a seller that used to be selling that good at, 50 bucks and you were competing against guys that were selling it at 60 and you suddenly see that Amazon is dropping t

Ep. 16 – News, Progress, Updates, & Projects Hello everyone. Here is a quick episode updating you on the things that I’ve been building and working on lately. In this episode, we talk about our podcast sponsors, Charisma University as well as the progress of my latest side project – Nitch Apparel. I’m open to answering any of […]

In this episode, Jim and Tyson will interview Michael Downey and go through his journey as an attorney from big firms to his own practice in legal ethics, and the importance of marketing in this process.   Nitch down! “If you go to a food court and you’re thinking I want some food, odds are if you are hungry of Pizza you are going to go to the pizza place Meanwhile, if there is a place that sells Hamburgers, Pizza, Mexican, etc., you probably gonna pass that place up cause you are gonna go the the focused practitioner.”   https://www.linkedin.com/in/michaelpdowney   https://www.downeylawgroup.com/   Hacking’s hack: A book from a Lawyer who also went out on his own. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Hardcover, by Keith Ferrazzi.   A great book on how to network and connect with people.   Michael’s tip: Selling the Invisible: A Field Guide to Modern Marketing Hardcover, by Harry Beckwith.   “What’s going on on the mind of someone who is looking to buy my services and then helping me understand better how to market to them and get them to hire me.”   Tyson’s tip: Think about this. If Bill Gates and Mark Zuckerberg tooked over you law firm, how would they run things differently?   Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment! You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com   Do you want to get on the show? Shoot us an email or message us!   The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Will’s 5, 5, 5 plan consists on building 3 different referral networks and to obtain 5 cases from each of them. Jim and Tyson will share their thoughts about it...   “When you are starting out, I think it’s helpful to think big, and not arbitrarily hold yourself back…”   List of quick tips from Jim and Tyson after reading Will’s questions in the Facebook Group: Don’t answer your own phone. Have a system to capture all the information you can from anyone who calls so you can add the to your database. Nitch down. Take notes, CRM, keep track. “As you grow, you want people to know what’s going on with your cases.” Focus on the big things. The vision. The goal. Have a lead magnet strategy. Keep track of client questions. Outsource   Tyson’s tip: https://icomoon.io/. A really cool and simple app to create icons, designs and more!   Hacking’s hack: http://www.monkeypodmarketing.com/. A course to teach you about automation. It’s excellent.   Will’s tip: A book. MacCarthy on Cross-Examination, by Terence MacCarthy. A great resource on how to get what want out of cross examination. https://www.amazon.es/MacCarthy-Cross-Examination-Terence/dp/1590318862   Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment! You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com   The Maximum Lawyer Podcast. Partner up, and maximize your firm.

A game changing episode. Jim and Tyson will go over a list of 10 things you should not do or stop doing that will help you relieve some stress and get more work done. Efficiency.   “In order for us to be able to move forward as a firm, as a lawyer, as a person there are things in our lives that should be forgotten or abandoned. If we are not completely all in, the we should say no.”   Unnecessary meetings. “Meetings can really be a time suck.” Networking that goes nowhere. Some are just a waste of time. Too many practice areas. Nitch down, be a specialist. Outdated firm systems. Keep your systems updated! Unscheduled phone calls. Don’t answer your own phone! Volunteering or serving on boards. “If you are gonna commit to it, commit to it” E-mail. Do you hate emails too?  Get in your e-mail and get it done. At once. Low level and busy work. Remember; eliminate, automate, delegate. Book keeping. Listen to this episode. http://www.maximumlawyer.com/podcast/episode-16-accounting/ Negative people. Keep away from them. Seriously. Be around people who motivate you and energize you.   Tyson’s auto responder: We respond to emails as quickly as we can, but just so you know, emails received after 3pm Central time Monday-Friday or on weekends/holidays, or emails that need an in-depth look on our part, might not receive a response until the following business day or later in the week.   If you need an immediate response, feel free to call 888-550-4026  or email legal assistants Angi Haus (Assistant@MutruxLaw.com) or Kelsey Ortmann (Litigation@MutruxLaw.com). They are both happy to answer your questions.   - Tyson Mutrux   P.S. Have general legal questions? Try searching our YouTube page!   Hacking’s Hack: A great book. The War of Art: Break Through the Blocks and Win Your Inner Creative Battles, by Steven Pressfield. https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026   Tyson’s Tip: Turn off your unnecessary phone notifications that suck your time!   Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment! You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com   The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Season 3, Episode 31 – This week, we’re hanging out with Nichole Richardson, aka Tasting Nitch, all the way from France! This week on the show, we’re going to Paris, France (via Google Hangouts, of course) to drink some beer with fellow YouTuber and blogger, Nichole Richardson, or as she’s more widely known, Tasting Nitch. Nichole Richardson, aka Tasting Nitch Today’s episode really isn’t about the beer more than about Nichole and the beer scene in Europe and France, as well as beer trends in the United States. We also talk about beer reviewers on YouTube, beer blogs, and podcasts. This Week’s Beers Nichole has been on YouTube for quite a while. She makes videos about beer news, beer reviews, drinking morning beer and commentary on beer trends and such. We highly recommend checking her YouTube channel out. You can also check out the video of the unedited Hangout with Nitch, if that’s something you would like to watch. Big thanks to Nichole for hanging out with us. Definitely keep a look out for her on future episodes of Four Brewers.  BREW THE SHIT OUT OF IT. Beers from this week’s episode: Brasseries Kronenbourg – 1664 Brasseries Kronenbourg – 1664 Blanc Brasserie Saint Sylvestre – Gavroche Bayerische Staatsbrauerei Weihenstephan – Weihenstephaner 1516 Direct audio: MP3 Subscribe: iTunes: Audio / Video RSS: Audio / Video Google Play Music Stitcher YouTube (Videos) Support the show: Patreon PayPal 4B Social Media: Facebook Twitter Instagram tumblr Flickr Snapchat Email 4B: feedback@fourbrewers.com 4B Theme Song: The Sleeping Sea King  

The impact of driverless vehicles on society. Drunk Driverless Cars April 17, 2015 INTRO Hello and welcome to Terrifying Robot Dog! Episode 2 for Friday, April 17, 2015. I'm Jonathan Stark - and I'm Kelli Shaver - and we are here to talk about how technology is changing the way we interact with the world. This week we discuss the impact of driverless vehicles on society. Please stay tuned, Terrifying Robot Dog is next... FEATURE We talk about: Driverless car sharing in a neighborhood Smart Cruise Control Self-parking cars Driverless Ikea delivery trucks LINKS Transportation GIF Google's Driverless Car Automated vehicles - how a car can self-park Oculus Headset TITLES WE CONSIDERED Robots Suing Each Other Drunk Driverless Cars Drivered Armorless Cars CLOSING That's our show for this week. I'm Jonathan Stark, and I'm Kelli Shaver, and we hope you join us again next week for Terrifying Robot Dog. POST-SHOW If you would like to receive a weekly email with links we mention in the show, pull our your phone and text FUTURE to 33444 and we'll add your email address to our mailing list. Again, text FUTURE to 33444 to be added to the TRD email list. TRD is a spin off of The Nitch Podcast which was a tech show Kelli and I ran for three years. Nitch was more focused on nuts and bolts of tech but we did often get into big picture discussions that the Terrifying Robot Listener™ might enjoy. You can check out the original show at http://nitch.cc.

Negative reactions to Amazon's new Dash smart button. Whittling Pegs Hello and welcome to Terrifying Robot Dog! Episode one for Friday, April 10, 2015. I'm Jonathan Stark - and I'm Kelli Shaver - and we are here to talk about how technology is changing the way we interact with the world. This week we discuss negative reactions to Amazon's new Dash smart button. FEATURE The day before April fools 2015, Amazon announced a new product called Dash Button. The reaction to Dash was swift and surprisingly negative. For example: Scott Hanselman Hiku home barcode scanner New Yorker article We talk about: Are we really so lazy that we need this? It seems like a silly use of internet technology Accidental orders Bad for local businesses I don't want 50 ugly buttons stuck around my house. POST-SHOW If you would like to receive a weekly email with links we mention in the show, pull our your phone and text FUTURE to 33444 and we'll add your email address to our mailing list. TRD is a spin off of The Nitch Podcast which was a tech show Kelli and I ran for three years. Nitch was more focused on nuts and bolts of tech but we did often get into big picture discussions that the Terrifying Robot Listener™ might enjoy. You can check out the original show at http://nitch.cc.

Tom has seen it all in his 48 years, everything from having to eat from dumpsters as a homeless man on the streets of New York to earning Millions and dining with diplomats on g7 summits in Beijing.Often called upon by the top gurus for marketing advice, Tom has Never been in a Nitch he didn't dominate, earning over 120 million over the years with his offers.At last count, his paid book buyer count was north of 1.4 Million buyers, and He has overseen about that many clicks over the years. Except with 3 additional zero’s Yep 1.5 BILLION with a capital B, and still counting! If you were to ask HIM how he did it, he might not even be able to say, he made over 2 million online before ever buying a single training manual. He writes all his own sales copy, and designs some truly unique sales processes, Tom is a VERY good guy to listen to if your goal is to make money online... Airing weekly on Tuesdays at noon eastern and in permanent replay, come learn how you can apply these secrets to succeed in your own business as well! In between episodes, you can get help any time you need it through the FREE Directions University's "Amazing Traffic Vortex" walks you through applying the internet marketing strategies and online business systems.  It shows you how to apply what you learn about on the show to YOUR business, step by step!

March 14, 2015 at 5:00 pm EST/AST On Jan. 10, 2015 ASWIFTT PUBLISHING, LLC co-hosted its own Literary Segment right here on In The Author’s Corner With Etienne. Brenda Johnson Padgitt of ASWIFTT PUBLISHING, LLC has teamed up with Etienne A. Gibbs of In The Author’s Corner With Etienne to discuss Literary, Visual, and Performing Arts topics, highlight featured authors; give literary tools and advice; and respond to listeners who call-in with comments or questions. The ASWIFTT PUBLISHING Literary Segment will continue to air on the second and third Saturdays of each month. This new program seeks to educate and enlighten the listening audience, especially novice and aspiring authors, on various literary, visual, and performing arts topics; provide marketing opportunities; address their concerns and questions, help listeners discover and seek out their passion in the Arts. On today's ASWIFTT PUBLISHING, LLC Literary Segment: What Is Your Passion In The Arts?  Is Your Passion Literary, Visual, or Performing Arts?  Come for the chat, stay to find your Passion and your Nitch. Contact Brenda Padgitt, CEO and Founder of ASWIFTT PUBLISHING, LLC, and get to know her better. Have questions or cmments? Call 646-721-9611. Visit Brenda at https://aswifttpublishing.wordpress.com/

Intro: Right before the 2006 holidays Jimmy Wales, creator of the online encyclopedia Wikipedia, announced the Search Wikia project. This project will rely on search results based on the future sites community of users. In this podcast we take a look at popular search engine technologies and discuss the Search Wikia project concept. Question: I know this project was really just announced. Before we get into the technology involved - can you tell us what phase the project is in?According to the BBC Jimmy Wales is currently recruiting people to work for the company and he's buying hardware to get the site up and running.  Question: What makes this concept fundamentally different than what Google or Yahoo! Are doing?When Wales announced the project he came right out and said it was needed because the existing search systems for the net were "broken". They were broken, he said, because they lacked freedom, community, accountability and transparency. Question:  This sounds a lot like digg - am I on the right track?Yes you are - what you end up with is a digg like application, or what Wales is calling, a "people-powered" search site. Question: Can you provide a bit more detail on how Google works?Googlebot is Google's web crawling robot. Googlebot finds pages in two ways: through an add URL form, www.google.com/addurl.html, and through finding links by crawling the web. Source: www.google.com  Question: That's Googlebot, how does the indexer work?Googlebot gives the indexer the full text of the pages it finds. These pages are stored in Google's index database. This index is sorted alphabetically by search term, with each index entry storing a list of documents in which the term appears and the location within the text where it occurs. This data structure allows rapid access to documents that contain user query terms. Source: www.google.com Question: So now that everything is indexed, can you describe the search query?The query processor has several parts, including the user interface (search box), the "engine" that evaluates queries and matches them to relevant documents, and the results formatter. PageRank is Google's system for ranking web pages. A page with a higher PageRank is deemed more important and is more likely to be listed above a page with a lower PageRank. Source: www.google.com  Question: Can you run us through, step by step, a Google search query?Sure - this is also off of Google's site, Here's the steps in a typical query process: 1. User accesses google server at google.com and makes query. 2. The web server sends the query to the index servers. The content inside the index servers is similar to the index in the back of a book--it tells which pages contain the words that match any particular query term. 3. The query travels to the doc servers, which actually retrieve the stored documents. Snippets are generated to describe each search result. 4. The search results are returned to the user in a fraction of a second. Source: www.google.com Question: OK, so now we know how Google and Yahoo! How will this new Search Wikia type search engines work.I can give some details based on what I've taken a look at. As we've said the Search Wikia project will not rely on computer algorithms to determine how relevant webpages are to keywords. Instead the results generated by the search engine will be decided and edited by the users.   There are a couple of projects called Nutch and Lucene, along with some others that can  now provide the background infrastructure needed to generate a new kind of search engine, which relies on human intelligence to do what algorithms cannot. Let's take a quick look at these projects.   Lucene: Lucene is a free and open source information retrieval API, originally implemented in Java by Doug Cutting. It is supported by the Apache Software Foundation and is released under the Apache Software License.    We mentioned Nutch earlier. Nutch is a project to develop an open source search engine. Nutch is supported by the Apache Software Foundation, and is a subproject of Lucene since 2005. With Search Wikia Jimmy Wales hopes to build on Lucene and Nutch by adding the social component. What we'll end up with in the end is more intelligent and social based search tools. Now, don't think Google, Yahoo!, Microsoft and all the rest are not working on these kinds of technologies. It will be interesting to watch how these new technologies and methods are implemented. Sources: http://search.wikia.comhttp://search.wikia.com/wiki/Nutchhttp://lucene.apache.org/java/docs/ http://wikipedia.org/ References: Wikipedia creator turns to search: http://news.bbc.co.uk/2/hi/technology/6216619.stm How Google Works: http://www.googleguide.com/google_works.html Search Wikia website: http://search.wikia.com Search Wikia Nutch website http://search.wikia.com/wiki/Nutch Lucene Website: http://lucene.apache.org/java/docs/ Wikipedia Website: http://wikipedia.org/