Podcasts about what's working now

Le plus dur en publicité Facebook, c'est de rester au plus haut niveau. La plateforme change sans cesse, les stratégies doivent s'adapter aux nouveaux paramétrages, les concurrents tentent d'autres choses : bref, c'est pas toujours évident de rester à la page en Facebook Ads.C'est pour cette raison que la J7 Académie existe : maintenir nos membres au plus haut niveau de Facebook Ads, notamment grâce à des workshops mensuels.Parmi ces workshops, il y en a un qu'Antoine Dalmas anime : le What's Working Now? Littéralement, tout ce qui a fonctionné chez J7 Media sur les 30 derniers jours. Pour cet épisode, on vous ouvre exclusivement les portes de ce workshop avec un extrait qui parlera : De Hook saisonnier,D'une version publicitaire qui a fait des ravages, Qualification de leads pour infopreneur,Bonne écoute,L'équipe de la J7 AcadémieNOTE :J7 MediaSocial SellingJ7 AcadémieFormation gratuite : Comment scaler sur Facebook AdsPour nous proposer un sujet : Enquête No Pay No Play Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Feel overwhelmed by the rapidly evolving marketing landscape? Join us as we unravel the secrets of what's working now in marketing!  Learn why the end of the year might be the best time for book launches and product sales, but perhaps not the ideal window for online courses due to increased ad spend competition. Discover how to cleverly time your offers to bypass the holiday advertisement frenzy, ensuring your message isn't lost in the noise. Don't miss the insightful tips on leveraging pre-enrollment and tax incentives to boost end-of-year sales, as well as the importance of offering accountability within your programs to foster client success and retention. Tune in to this new episode of The Conscious Marketer podcast — What's Working Now in Marketing Key points covered in this episode: 00:00:00 Introduction to Market Trends. 00:02:14 Seasonal Market Fluctuations. How seasons and holidays affect market trends, with a focus on end-of-year dynamics for product and book sales. The impact of ad spend and e-commerce during major U.S. holidays.  00:05:10 Optimal Selling Times. Identifying peak times for selling and marketing strategies in January. Discussion on the importance of accountability in ensuring client success and repeat business. 00:09:51 Market and Economic Cycles. An analysis of current market conditions, and consumer behavior. The importance of timing to global economic events and online competition. 00:12:05 Audience Building for Lower Ticket Offers. The need for a larger audience when offering lower-priced products and services to ensure substantial sales and profitability.  00:16:57 Commitment in Today's Market. The current trend of buyers exhibiting higher commitment levels. They show up fully for programs they choose to invest in. 00:19:14 Empathy and Pricing Flexibility. The importance of empathy in understanding audience needs. Using pricing flexibility and an ascension model to navigate through varying economic conditions. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.  CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday  

In today's podcast episode, Jack Jostes features Andrew Hardison as the winner of this year's “What's Working Now” contest from the 2023 Landscaper's Summit.  Andrew challenges the belief that working 80 hours a week is necessary for success and shares his strategies for taking control of your time and serving customers more effectively. During his (hilarious & fun) presentation, Andrew shares the importance of: trusting your teambeing selective with projects & choosing Hell Yes Customers charging for initial consultations investing in a professionally designed websitecontinuously learning and growing to be a better leader Purchase a digital replay of the 2023 Landscaper's Summit: http://landscapersummit.comJoin us for an upcoming virtual webinar: https://landscapersguide.com/eventsWatch the full episode + see the transcript at: https://landscapersguide.com/how-to-take-control-of-your-time-to-serve-customers/ Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

In this episode of Perpetual Traffic, Ralph and Kasim explore the implications of Meta (formerly Facebook) and AI in marketing. They discuss the advantages of Facebook's Advantage Plus campaign type, highlighting how it has been utilized by larger brands to enhance their e-commerce efforts. However, they emphasize that this tactic should be seen as just one piece of the puzzle, and CMOs and marketing directors should focus on leveraging it to drive growth and expand their market. Ralph shares a case study involving Allergan, showcasing how a combination of awareness campaigns, video views, traffic campaigns, and middle-of-the-funnel exchanges helped introduce customers to the brand and collect data for retargeting. The hosts stress the importance of targeting individuals who may not be ready to make a purchase with branding campaigns that tell the brand's story or highlight its lifestyle. While acknowledging the impressive AI capabilities of Facebook, they also advise marketers to exercise caution and prioritize building campaigns that truly resonate with their specific target audience.Chapters:00:00:00 - Welcoming Ralph back From the Meta Marketing Summit00:05:31 - Repurposing Content For Online Challenges00:07:17 - How AI Tools Transform Call Summaries and Add Strategic Insights00:12:04 - Exploring the Advantage Plus Campaign and Other Game-Changing Tools for Media Buyers and Creators00:16:49 - How Big Brands Fine-Tune Their Strategies for Massive Success00:19:23 - What CMOs and Directors of Marketing Need to Know About the Advantage Plus Campaign and Scaling Strategies00:23:51 - How Strategic Awareness Campaigns Can Expand Your Market and Drive Conversions00:25:16 - How Botox and Lesser-Known Products Can Benefit from the Same Strategy00:33:04 - Discover the Fascinating New Iteration of Meta's Agency EventsLINKS AND RESOURCES:Episode 498: What's Working Now with Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?Meta Marketing SummitTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:CSO Link

With Katie Richardson, Design Thinker & Business Coach Is your business not in your desired niche? Are you afraid to pivot your focus? Katie Richardson is an executive business coach and the creator of the popular baby product company Puj. After selling Puj, Katie used her expert knowledge in business to start her own executive coaching company. In this episode, Katie shares why she chose to sell Puj, how she shifted into business coaching, and gives advice to business owners who don't feel they are in alignment with their current niche. Listen now to learn the full story of Katie's journey to CEO, and why shifting your focus can be the best decision you can make for your business. Episode links: Listen to Katie's Podcast, What's Working Now: https://podcasts.apple.com/podcast/id1515291698 Follow Katie on Instagram: https://www.instagram.com/katie.live/

Are you feeling like you've hit a ceiling in your business? Do you feel like you have to push harder? It's time to look beyond just marketing and explore other growth strategies. On this episode of What's Working Now, Stacy Tuschl, best-selling author and founder of Well Oiled Operations, will teach you how to achieve growth quickly by utilizing her three-phase plan. Tune in to discover how to fall in love with the operations of your business and create a system that will help you scale quickly.3 Key TakeawaysUse marketing to find valuable employees FIRST. Don't focus solely on clients. Frequency is key. Even if you're not into webinars, creating a way to receive consistent feedback will help you scale. Try focusing on how to reactivate old customers you've already built a relationship with instead of only finding new ones.ResourcesStacy's InstagramMillion Dollar Offers by Alex HormoziWebsitePodcastAbout Stacy Stacy Tuschl was born and raised in an entrepreneurial family, which led her to create a middle school competitive dance team in the family's backyard. She quickly saw the potential of the business, and opened up two successful dance and music schools that grossed over seven figures. Stacy learned how to hire, manage and delegate, and started sharing her knowledge with others. She now runs a weekly webinar, which is one of their number one ways to get clients. Stacy knows that in order to succeed, she needs to be an expert in marketing, fulfillment, and operations - and that her team members need her support. She advises that businesses need to market to their team members the same way they would to their customers in order to attract the best employees.

Cody Sperber, CEO and founder of Clever Investor, shares the story of how his journey in the Navy radically shaped his perspective and ultimately led to his incredible success in real estate. With over $180 million in net worth, 1.2 million Instagram followers, and 1000 deals flipped, Cody shows us that success is possible for anyone that is willing to work hard and stay motivated. Gain his insights about maintaining a balance in life and finding your stride in real estate on this episode of What's Working Now. 3 Key TakeawaysTake some time to reflect on your values and goals, and create your own personal core values (these are individual from your company's core values).Don't underestimate the value of a mentor when you begin your investment journey. It could mean the difference between a failed or successful deal.Walk in your purpose and be willing to say no to what doesn't serve you.ResourcesThe Clever Investor PodcastAbout CodyCody Sperber is an entrepreneur, real estate investor, international speaker, educator, and mentor. With over 1.2 million followers on Instagram, a net worth of at least $180 million, two beautiful children and an incredible wife, Cody has achieved tremendous success in his fields. His journey to success was not without obstacles, however. His turning point was when he joined the US Navy at age 18, which provided him with structure, discipline, and the opportunity to travel the world and see the privilege of living in the United States. With this experience, Cody developed a unique perspective that has shaped his approach to business and life.

On this episode of What's Working Now, Erin Cell, expert in the cryptocurrency industry, public speaker, and podcaster of The Nifty Chicks show, shines a light on women in the NFT space. Erin will share her inspiring story of how she took control of her life and changed the direction of it by making brave choices. She will also discuss the importance of NFTs and why they hold so much potential yet untapped–especially for women today.3 Key TakeawaysYou are the only one that can take action to change your life into something that isn't miserable and is full of purpose. Don't be afraid of that leap. NFTs will become a sign of digital identity as our governments shift focus toward crypto.It's not enough to watch from the sidelines. It's not too late to get into NFTs! We've only tapped into its potential. ResourcesYouTubeTwitter Instagram NiFTy Chicks PodcastAbout ErinErin Cell is a blockchain and cryptocurrency industry expert, producer of the Bad Crypto Podcast and The Nifty Show, and co-host of The Nifty Chicks podcast and YouTube channel. After a series of life events, she decided to take control of her life and quit. She started a company and was able to build a marketing business. Through her partner's venture into cryptocurrencies, Erin got more involved in the world of NFTs. After seeing the lack of women in the space, she and her co-host, Jenna, decided to start a podcast and shine a light on women. Aaron now lives a life that she loves, and she is passionate about helping others realize the same.

It's time to stop struggling in your business — here are powerful strategies to equip you to generate six figures a month without relying on costly ads, complex technology, or complicated funnels! With organic social media content, you can level up your business with ease and without feeling exhausted. Quality, not quantity, is key. You don't have to do 30 days of live streams or create heaps of content every single day to get results.  Commitment and consistency are the elements you need to focus on if you want to build your business and drive success. By following the strategies I'm going to share with you, you will be able to grow six figures each month with less effort and more reward!  ▶️ What to Focus on and What's Working Now on Social Media Key points discussed in this episode:  ✔️ Be consistently focused on the money-making actions, not the "What pictures should I use? What shade of fuchsia should my website be?" Not those things, but going directly to people and saying, "I have something to offer. This is what it is. Here's how you can get it." Don't get stuck in planning, prepping, and learning. The fastest way to learn and grow your business at the same time is to jump right in. Fail and succeed. Fail and succeed. Fail and succeed while making money, not trying to figure it out in your journal or your head first.  ✔️ Tap into the connection economy. There's so much automation and so much hands-off-ness in the world. A lot of times when I'm messaging people, there comes the point where they realize it's me, not someone on my team or automation. And they're like, "Oh, wow, this is really you." People crave connection. I teach three simple strategies that produce clients from organic social media content, connecting with people in a real way.  ✔️ Avoid these costly mistakes.

Are you looking for a way to make the most of your business and personal life in the new year? Do you want to achieve success without compromising your relationships, health, or spiritual connection? On this episode of What's Working Now, Katie Richardson shares the three steps she took to assess her current situation and course correct, magnifying her business in the new year.3 Key TakeawaysThe first step of this process is to look back at the past. Do an audit of your business and look at what has worked and what hasn't.Focus on what lights you up. Consider what you want to accomplish and identify specific goals related to that.The only way you will truly be able to change your year into one that is healthy and balanced is to start with internal work. ResourcesLeave a comment or review on the podcast

Ever present host Katie Richardson invites video and tech expert Ken Okazaki to share his experience founding two video production businesses and growing drastically within 6 years. Utilize your entrepreneurial spirit by identifying the right time to improve upon current systems, addressing  problems before they stop the business, and discovering what about you resonates with your online audience on this episode of What's Working Now.3 Key TakeawaysBe careful not to allow yourself to dive into creation mode when the better business strategy is to improve systems that are already working. Recognize the problem in your operations and figure out how to fix it before it hits a brick wall. It's less important to identify the perfect plan and more important to maintain consistency with the strategy that you did pick.ResourcesFacebookInstagram20xagency.comGoBoxStudioAbout KenKen Okazaki helps businesses and brands grow with video. Ken heads up GoBox Studio and 20XAgency, which together provide everything a business needs to succeed at producing, syndicating, and dominating with video on all platforms. GoBox Studio is the world's most portable professional video studio that is carryon size and sets up in two minutes or less. Also, 20XAgency takes your videos and curates, edits, and syndicates them across all platforms so that you can dominate your industry without ever having to get tangled in the tech. Ken also has a podcast called The Content Capitalist. It's an OBS program featuring conversation with businesses and brands making millions of dollars or more and using content as a key driver for their success.

What's Working NOW for Promoting Your Course Luis Báez, a sales enablement strategist and coach dedicated to online business owners and B2B professionals, joins me on this interview episode. He shares his authentic selling approach, how to sell in a way you can feel proud of, and ways to increase the course funnel conversion rate and return on investment with a human touch. In addition, Luis explains the process of making every potential client a hero, so they can see themselves succeeding in your course.      Get your online course done in just 6 Weeks with a proven course coach by your side. Get your questions answered with a limited time bonus 1-to-1. Enroll in my 6-Week Accelerator.

Using psychological principles to overcome financial difficulties can be a critical step to achieving success and happiness. Today on What's Working Now, host Katie Richardson is joined by Dr. Barbara Lowe to help listeners understand the mental and emotional processes that drive money-related decisions and behaviors. You can remove roadblocks from past trauma and make mindful choices that will lead to better financial outcomes.3 Key TakeawaysThe first step in this process is to identify a memory and the associated feeling it creates as well as the belief that accompanies that feeling. After identifying the memory and associated belief, you can reparent yourself in that situation to produce a healthier mental outcome. What would you say to your kid self in that position?Ask God what He wants to tell you. This may involve reflecting on the words, feelings, or thoughts that were received and asking for further clarity if needed.Resourcesturntogreenleaf.comInstagramAbout BarbaraDr. Barbara Lowe is a licensed psychologist, entrepreneur, and speaker who has dedicated her life to helping others find healing, balance, and success. After growing up in an extremely dysfunctional family, she set out to receive her PhD in school psychology from UNCCH. Barbara has been driven to learn a variety of techniques for trauma healing, renewing the spirit, and unlocking deep psychological wounds. As the founder and owner of Greenleaf Psychological and Support Services, Barbara helps clients address their issues with money, self-acceptance, and attachment. With her unique perspective and expertise, Barbara is the perfect person to discuss the psychological elements of success.

Gain a wealth of insights from Entrepreneur-named “Real Life Wizard of Oz,” Steve Sims. This entrepreneur, best-selling author, sought-after coach, and top-rated speaker is renowned for creating extraordinary experiences for billionaires. Today on What's Working Now, Steve fills the episode with truths about embracing your childlike curiosity and eliminating the word “impossible” from your vocabulary. 3 Key TakeawaysReplacing the word “impossible” with “stupid” will stop you from making excuses and will unlock childlike creativity. Put yourself in the great rooms with people who make things happen, not those who rest on their laurels. Take consistent, positive steps towards your goals, no matter how small. This creates momentum and ensures that you stay on track and make progress towards your dreams.ResourcesRead Go for Stupid by Steve Sims: goforstupid.comWebsite: stevedsims.comLinkedInInstagramFacebookTwitterYouTubeTikTokAbout Steve SimsEntrepreneur Magazine labeled Steve as “The Real Life Wizard of Oz” because he has developed a reputation for making the “impossible” possible. He founded the first high-end luxury concierge, through which he has arranged things like private dinners at the feet of Michelangelo's “David” while being serenaded by Andrea Bocelli.Steve published a best-selling book, Bluefishing, documenting how he has built a business on social currency. Steve has spoken for Harvard, the Pentagon, ​and Fortune 500 companies–all coming from a young lad that was only qualified to lay bricks at a construction site. He has spent 20+ years falling on his face to learn the lessons that you can implement into YOUR career ambitions.

Powerfully navigate this recession and continue to grow your business with guest Dan Davis on this episode of What's Working Now. Today, Dan helps viewers to avoid panic mode and make their company recession-proof using the power of positive thinking and a focus on what's important. Keep your eye on the summit and continue to make that climb instead of remaining comfortably in the foothills, take time to slow down and think about your future goals, and watch growth happen–regardless of economic circumstance. 3 Key TakeawaysFind people that will help you course correct and keep you on the right path both in your personal and professional life. Speak to them regularly.Use time blocking to give specific space to urgent tasks while also maintaining time to focus on your important personal needs.Stop making decisions in anticipation of the recession and instead make decisions focused on growth. The money will follow. ResourcesDan's Instagram: @stirydanWebsite: stiri.comAbout Dan DavisDan Davis is the CEO of Stiry, a video production company. He started the business several years ago during the tail end of the recession. Dan and his team have been working on making their business recession-proof by making investments and changes that will help them grow–and they are succeeding!During this time of volatility and recession, Dan has been trying to stay focused on the summit (their long-term goal) and not get caught up in the panic and doom and gloom. He advises other entrepreneurs to do the same.

Entrepreneur, podcast host, and business coach Ken Joslin inspires a lifestyle of “champions” on this episode of What's Working Now. He joins host Katie Richardson to break down the facets of his community of other high-performing leaders. These leaders share common traits, including an unwillingness to negotiate with themselves, a consistency in daily actions, and a knack for giving back to their community. Get inspired and get energized to meet your goals and provide value.3 Key TakeawaysIf you focus on giving value to others instead of taking, your life will transform and you will make all the money you need. Leaders need to be part of a community in order to grow and be supported; actively seek out the good people who will foster success in your life.Consistency is key for any leader who wants to be successful. This means that leaders need to be consistent in their actions and their words in order to be successful.Resources21 Irrefutable Laws of Leadership by John C. MaxwellHappy Days by Gabrielle BernsteinInstagram: @kenjoslinAbout KenKen Joslin grew up in a difficult family situation, moving around a lot and attending twelve different schools in twelve years. Despite this, he learned how to be a connector, a skill that would serve him well later in life. After the Air Force and a stint in full-time ministry, Joslin found himself in real estate, where he quickly became a top performer. It was through real estate that Joslin began to gather around him a community of other high-performing leaders, a group he now calls his "champions." These leaders share some common traits, including an unwillingness to negotiate with themselves and a consistency in taking daily action. For Joslin, staying focused and grounded amidst the chaos of a busy schedule comes down to knowing his core values and staying true to them.

In this episode, Carl White interviews loan officer Kevin Newton as they talk about "What's Working Now". They discuss the simple activities that has Kevin closing loans in today's environment and with today's challenges. Schedule a one-on-one free call here where we will go over a daily plan for your specific mortgage business. 

In today's business world, it's essential to be ever-evolving, innovating, and constantly adapting to change. If you're not doing those things, your company will die off. And that's exactly what happened to guest Scott Walker's team when the iPod Shuffle was discontinued. But Scott is a master of pivoting, and he was able to anticipate and change the direction of his business to prosper. On this episode of What's Working Now, Scott shares with host Katie Richardson his advice for other businesses who face similar challenges today.3 Key TakeawaysBeing in business is about money but money isn't the only thing that matters. Decide what's worth sacrificing for success financially and what isn't from the start. Have a plan for pivoting your business as needed; understand that there will be a time that the market changes and you'll have to adapt to new customer needs.Learn to be okay delegating things you both aren't and are good at to other team members so you can focus on doing what no one else can do.ResourcesLeadership and Self-Deception by The Arbinger InstituteUnderwateraudio.comAquagardswim.comLinkedInAbout ScottScott Walker is a successful entrepreneur who has mastered the art of pivoting. He is the founder of Underwater Audio, a company that began by waterproofing iPod Shuffles and has since evolved into creating its own product for swim hair defense. Scott is a great example of a CEO who is always looking two years ahead, and he has used Kickstarter advantageously as a tool to determine the demand for his product and how to drive traffic to his campaign. He is a man of integrity who is dedicated to his customers and delivering on his promises.

In this powerful episode, guest Joe McCall shares his story of how he went from being buried in debt, on the verge of losing his home and getting put in prison, to living the life of his dreams–while running his multi-million dollar business from a laptop. He shares how he did it by making a crucial life plan, facing financial struggles head on, and revising his perception of how much money you truly need to be financially free today on What's Working Now.3 Key TakeawaysMake a plan: know what you want and reverse engineer it. Start by sitting down and thinking about your ideal life.Create a system for tracking your expenses and income. If you're not good at it; find someone who is–don't stick your head in the sand. It's NOT about making more money to gain financial freedom. Instead, determine how much money you need to make in order to live the lifestyle you want.ResourcesRich Dad, Poor Dad by by Robert T. Kiyosaki, Tom Parks, et al.Real Estate Investing Mastery PodcastProfit First by Mike MichalowiczThe Big Leap and The Genius Zone by Gay HendricksYouTubeWebinar: simplelandclass.comAbout Joe McCallJoe is an entrepreneur, investor, and coach who is best known for his work in the real estate industry. He is also a podcaster and author, and is passionate about helping others achieve their goals and live their best life. Joe has an incredible story and unique perspective, which he shares in order to help others achieve their own dreams.

What's Working Now: This advisor started paying attention to the kids of his original clients and has prevented millions of dollars in assets from walking out the door.

In today's world of social media and constant online connection, it's more important than ever to build relationships with potential customers. But with so much noise, how can you make sure you stand out and get quality leads? Amanda Holmes, CEO of Chet Holmes International, sits down with host Katie Richardson to share her top tips for using social media to build relationships. Make sure you're top-of-mind when your potentials are ready to buy on this episode of What's Working Now.3 Key TakeawaysYou don't want to build rapport with everyone. Amanda shows how to identify and focus on your REAL ideal client so that you can make contacts that will double your sales. Follow Amanda's mantra: get in their face, place, and space. This means frequent commenting on their social platforms and showing up where they attend. If you're approaching your ideal client and talking about yourself, you will NOT gain leads. Instead, relate to what interests THEM.ResourcesVisit ultimatesalesmachine.com to purchase the book and get access to the 47 point ideal client checklistInstagramTwitterLinkedInAbout AmandaAmanda Holmes is the CEO of Chet Holmes International, a company that specializes in helping businesses double their sales. She took over the company at 24, after her father passed away from cancer. Since then, she has grown the company significantly, and is passionate about helping entrepreneurs grow their businesses.Amanda realized that the key to success was understanding who her ideal client was and focusing on them. She created a system called the Dream 100, which involves focusing on the 100 people who could change your world.

After weathering the Great Recession, guest Rob Kosberg wrote a book that helped him launch a new business in the midst of economic turmoil. By founding Best Seller Publishing, Rob helps entrepreneurs write, launch, and profit from their own best-selling book. Today, he shares his experience in overcoming adversity and growing a successful business from the ground up and is ready to talk to you and host Katie Richardson about lead generation on this episode of What's Working Now.3 Key TakeawaysHow Rob Kosberg's book helped him generate leads and grow his business during the last recession.It is so important to use your book as a lead generation tool. Focus on selling your business product, not on selling copies of your book. Rob provides several specific ways you can use your book for lead generation, including sending it to past and current clients.ResourcesPublish, Promote, Profit by Rob KosbergAtomic Habits by James ClearRob's website: publishpromoteprofit.comAbout Rob KosbergRob is a Wall Street Journal and USA Today bestselling author, and the founder of Best Seller Publishing. Rob's Publish. Promote. Profit.™ book and system have been used by tens of thousands of authors in dozens of countries. Simply put, Rob helps entrepreneurs become the go-to authority in their market by writing, launching and profiting with a best selling book.He has been featured on ABC, NBC, CBS, Fox, Forbes and Entrepreneur magazine as well as hundreds of other shows, podcasts, magazines and articles.

Do you feel like you're stuck in a rut, doing the same things over and over again but not seeing the results you want? Are you tired of taking advice that doesn't work and just leaves you feeling more frustrated? Today on What's Working Now, guest Justin Stoddart shares how this isn't just a result of being ungrateful. Find what brings you energy again and make a difference with advice from this man “who's living and building his business on sound principles” (Katie Richardson).3 Key TakeawaysIf you have a good job but are feeling inner turmoil, it's probably not that you're just being ungrateful. Justin shares the ways you can tell you're just not finding ways to grow in your current situation.How to look for clues that you are uniquely positioned to add value in a certain area and walk toward the direction of your goals.Remember that the most important thing you will do is within the walls of your own home. Business gives you more options to keep that as a focus. ResourcesThe One Thing by Gary Keller and Jay PapasanInstagram Facebook WebsiteAbout Justin StoddartJustin was an executive at a mortgage company who decided to leave his corporate job and start his own entrepreneurial empire. He is now the author of The Upstream Model, the host of the top podcast Think Bigger Real Estate, and the founder of a coaching and training company. Justin attributes his success to his restless soul and his desire to always be growing.

Today's guest is a deeply successful entrepreneur, with experience changing a business from zero to ten million dollars in just a few years. Blake Newbar joins host Katie Richardson to explain what he's learned about building a business. Hear how there's always something you can do that people want to watch and learn from, the power in helping others have possibility, and how to handle stress through a new lens on this episode of What's Working Now.3 Key TakeawaysAdopt the ready, fire, aim mentality: when you get an idea, work on it! Don't wait for perfect timing. Defocus on the state of the economical environment you're in if it doesn't directly apply to your idea. A good idea will do well regardless. Stop hanging off of your greatest failures and instead use them as a vetting process. Every failure leads you one step closer to the right way.ResourcesViralnomics by Jonathan GoodmanDot Com Secrets by Russel BrunsonWebsiteJoin his free Facebook group, Freedom FightersAbout Blake Nubar Blake started out completely broke working 70 hour weeks at his dead end operations job.In few short years, Blake built several wildly profitable online businesses and has helped thousands of entrepreneurs do the same with his unique approach to launching sales funnels.Blake has one of the best (if not the best) track records in this industry and has helped countless others build a life-changing business online with his training.He usually charges over 6-figures to work with clients one on one, but reveals the exact same secret methods in this webinar.

Damon Burton is a guy who knows how to get results when it comes to driving traffic. He doesn't rely on paid ads or a big email list because he doesn't need to–he has more SEO customers than he knows what to do with. Tune in today on What's Working Now to learn alongside host Katie Richardson to use both your successes and your failures and your witness of what other people do wrong to guide you toward your goals. Whether it's in business, productivity, or family life, look for the opportunity to learn and level up. 3 Key TakeawaysHow Damon went from working for an employer who was later sentenced to 32 years in federal prison to becoming a successful entrepreneur himself. Life will teach you the things you need to learn if you will listen. Accept that everything is your fault in the sense that you control the direction you move in.The number one secret to being a successful entrepreneur (It may be simpler than you think!). ResourcesFreeseobook.com (Download his book, Outrank, instantly and get directed to the Facebook group!)Damon's FacebookWebsite: damonburton.comGtmetrix.comImageOptim app for MacsCaesium for WindowsAnswerthepublic.comNinja OutreachPitchboxAbout Damon BurtonOver a decade ago, this husband and father of three beat a billion dollar company by outranking their website on Google. Since then, he knew he was onto something and went on to build an international search engine marketing company that's worked with NBA teams and Inc 5000 & Shark Tank featured businesses.Since founding his company SEO National in 2007, he writes for Forbes, has been featured in publications including Entrepreneur Magazine, BuzzFeed and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year.Not only does Burton bring an easy-to-follow approach to increasing your revenue and online visibility, he's a trusted educator on the subject and has literally written the book on how to “outrank” your competition. His new book, Outrank, serves as a guide to those who want to dominate Google's search results without paying for ads.

If you're a business owner or entrepreneur who feels like you're stuck in a rut, struggling to get ahead financially or grow your business, this episode on What's Working Now is for you. You'll hear from Nicholas Bayerle, an expert on business growth, on how he used a system to get financial stability, growth, and improved quality of life. He'll outline how he did it in detail alongside host Katie Richardson and explain how you can use the same system to achieve your own goals. 3 Key TakeawaysTo sell people on the vision of why they should work with you in a down economy, show them why they should jump on board with the vision and choose you over everyone else.When you're in a recession, it's volatile. There's even more opportunity for you right now. Counter that fear narrative and see those chances that you're missing.It's important to remember that not all industries are affected equally. Some industries, such as healthcare and food production, are actually doing quite well in a down economy.  ResourcesInstagramLinkedinYouTubeWebsite About Nicholas BayerleNicholas is an entrepreneur that is in love with the hustle. Growing up, no one would have thought he would be the guy to land a hot wife, build a successful business, and live a healthy/fit lifestyle. He is 25 and created one of the top lifestyle brands for men, The Billion Dollar Body. Nicholas was named top 21 influencers and top 30 under 30 influencers. He puts on masterminds and live events, where hundreds of men come to grow themselves and their impact.

Guest Carl Gould shares his work mantra: “Is this product obnoxious enough?” As Carl has discovered in his industry, being “obnoxious” holds a different connotation, meaning: “Is it high enough in value to justify the premium price?” Join his discussion with host Katie Richardson on boldly addressing industry needs that no one else will, tenants of the obnoxious offer, and how to set up your business offers to tell you where you are in a recession on this highly informative episode of What's Working Now. 3 Key TakeawaysYour job is to find the “passionate buyer” whose willing to overpay if value is attached to an offer. This means you either need to be at the highest or lowest cost; the rest is noise.Your business will tell you exactly where your industry is in a recession by offering your customers three different options of premium, freemium, and bundled. You can only grow to the level of discomfort that you can handle at the time. Your business grows with you, so embrace that discomfort.  ResourcesOutliers by Malcolm GladwellThe Celestine Prophesy by James Redfield et al.Website: carl360.com (the best way to contact Carl, view all his social links, and preorder his new book, The Obnoxious Offer)About Carl GouldCarl is a worldwide leading authority on business and entrepreneurship, a business keynote speaker, and best-selling author. Carl's company, 7 Stage Advisors, helps organizations grow to the next level. 7 Stage Advisors has mentored the launch of over five thousand businesses.Gould created the farthest-reaching business mentoring organization in the world and his methodologies are in practice in 35 countries. He has trained, certified, or accredited over 7,000 Business Coaches and Mentors since 2002.

Marketing specialist Brittni Schroeder shares her wisdom from over a decade of experience as an entrepreneur on this episode of What's Working Now. Gain insight into the impact of just putting your ideas into action and how to establish online relationships effectively. See the proof behind her conviction that at the end of the day, if you aren't willing to put in the work, you're not going to reach the success that you want.3 Key TakeawaysStop waiting for the perfect time and put your ideas into action. Utilize your failures as learning moments. Repurpose your content, both from old posts and across social platforms. You're not bugging people; they'll only see it on their most prominent platform.Start creating your SOPS now, especially if you're just starting an entrepreneurial venture. This will prepare you to delegate responsibility effectively in the future. ResourcesAnatomy of Peace by The Arbinger Institute: Website: www.brittnischroeder.comInstagram: @brittni.schroederLinkedinAbout Brittni SchroederBrittni learned early that she had the ability to connect with people. She began a career as a photographer and was the Editor-In-Chief of a Photography Magazine, then establishing a successful photography business. Her work was featured in the Wall Street Journal, Good Morning America, and she was named one of The Most Influential Photographers​ in 2016. ​ When Brittni hit her 30's, she was gifted with the 5lbs that never goes away and a mid-life crisis. She was ready and eager for a new challenge and more purpose; she knew she needed to use her gifts and story to teach entrepreneurs what they are capable of. She refined her skills and became certified as a life coach specializing in business coaching  and confidence. Now, Brittni not only gives you the tools to run a successful business but helps you manage your mind so you can maximize those tools.  In short: she teaches you how to go from good to great in your business and in your life.

There are no “Hacks,” but there ARE strategies to make your Facebook Ad campaigns work for you post iOS.14.5, and we have the expert tips you need in this episode! You will hear Molly Pittman and the Senior Media Buyer at the Smart Marketer Agency, Vanessa Vega, have a conversation about ‘What's Working Now.' Listen for insights on Organically Informed Campaigns, the rising role of ACOS (and other powerful metrics), plus more on iOS-only campaigns and utilizing your comments section. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ Smart Marketer Agency, https://smartmarketer.com/agency/

Host Katie Richardson is joined by infamous podcaster and voice of authority, Rick Jordan to talk about all aspects of entrepreneurship from cybersecurity for the everyday business to how he manages to remain present in the midst of major growth. Learn the power behind intention and what you need to know as a CEO with digital information to keep your business–and life–safe on this episode of What's Working Now. Show Notes[1:00] Guest Rick Jordan shares how experience after his dad passing shaped who he is today[2:53] What are some of the things Rick mentioned he had to work on to improve himself and his mindset?Once you learn to have compassion for others, you will begin to foster compassion for yourself[6:45] Rick asks to share a special message to the CEOs listening, specifically[11:25] Where does Rick's “all in” capacity and drive come from?[8:15] Rick shares ways in his life that he continues to define his intentionMake the decision ahead of time to be present in each aspect of your life[22:23] There are many ways you can remain grounded while you grow big[27:06] What are some things Rick wishes he would have known before his company went public?[31:42] Don't force things to happen; forcing can only cause stress. [34:00] What are some basic things CEOs need to be aware of to stay safe online?[38:00] Are there things we should avoid employing and instead go to someone like Rick? Freeze Your credit reports[44:15] Rick answers WWN's rapid-fire round3 Key TakeawaysAs soon as you lose intention, it will grow impossible to meet your goals. Even if you don't feel like it, keeping intention will get you across that threshold. Hackers already have access to your social security and addresses. It's time to start worrying about what they could do with that information without the right systems in place. Stop trying to force things to happen. This doesn't mean you shouldn't do the work, but things will flow if they are meant to be in place at that time. ResourcesInstagramLinkedInRick's podcast, All InOutwitting the Devil by Napoleon HillThe Power of One More by Ed MylettThe Way of the Wolf by Jordan BelfortWebrootTruepeoplesearch.com, the public database aggregatorAbout Rick JordanTwo things in life Rick never runs away from: problems or hard work. (Well three: Scotch)From the kid building his own computer at 10 to earning $30K in sales commissions at 19 to writing the B2B sales playbook for Best Buy to founding two award-winning MSPs dedicated to cybersecurity, Rick never met a challenge he couldn't solve. And the solution is usually doing the work. As a nationally recognized voice on cybersecurity, business ethics, and motivation, Rick has had the privilege to speak at NASDAQ, Harvard, and Coca Cola, and appear as an expert guest on ABC, NBC, CBS, and FOX.He is also the host of the hit podcast ALL IN With Rick Jordan which you can find anywhere you

Special podcast episode from Tyler Jensen today…He's breaking down everything he's doing inside his 100-deals-per-year house flipping company RIGHT NOW as the market changes… including why he's getting “aggressive!!!”This is like a mini-masterclass in house flipping.Listen in below!One thing Tyler says in this episode is “What happened 6 months ago doesn't matter.”Real estate changes fast.The fundamentals are always there……but what used to work may not work anymore.Every year I hold a 3-day event called Flip Hacking LIVE where we dig into WHAT'S WORKING NOW, how things are changing, and what you need to do to succeed as a real estate investor over the next 12 months.(Even if you're a complete beginner.)This year it's happening October 13-15 in Orlando, FL.Ticket prices are going to keep going up until the day of the event……so hit the link below to sign up now if you haven't yet!Flip Hacking LIVE 2022 >>See you there! See acast.com/privacy for privacy and opt-out information.

Business owners are busy! One area that often gets overlooked and pushed aside is team development. We have found some simple ways to work on team development with our Tap the Potential team, and we are pulling back the curtain to give you an inside look at what's working for us. We hope this episode is helpful for you and your business! Dr. Sabrina is joined today by Melissa Swire, the Lead Strategist at Tap the Potential. She joined the team in 2019 and carries forward her passion for helping entrepreneurs.Together, Melissa and Dr. Sabrina discuss how to build a better place to work by keeping your team members inspired and encouraged. In this way, your team members will do more for your business and alleviate some of the pressure that small business owners feel.  Join us for the conversation around team development and learn how this singular concept can be the key to overcoming your hiring challenges and creating a great culture.  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.   Show Highlights:   Why it makes a difference to build a “family” culture where people feel that they work with friends   A closer look at Tap the Potential's team huddles and icebreakers to create a safe, supportive space for all team members   Why it's important to be sensitive to the psychology of A-players, especially the tendency to say YES and overachieve   How team huddles give a level of accountability with open and honest communication   Melissa highlights some of her favorite icebreaker questions   How a “user manual” for each team member gives a lot of information about their preferences, struggles, communication styles, etc.    Why business owners need to have mutually-invested relationships on their team that support team members in their dreams (Our new Dream Manager Program can help!)   How building a great team frees up the business owner to take care of other things (Our How to Hire the Best course covers it all!)   Links and Resources:   Sign up for our FREE Livenar, What's Working NOW to Hire the Best and Grow Your Team of A-Players. It's coming soon on July 29! Check out our new Dream Manager Program that provides personal and leadership development for your team members! We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp.   Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course.  New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour

Nate Woodbury, creator of new lead strategy “Leaf” method and host of over 20 YouTube channels joins host Katie Richardson to talk shop about YouTube's labyrinth of algorithms and why you are likely looking in the wrong places to generate leads. Hear his insights on why it's simpler than you think (you don't need to pay for leads) and even what entrepreneurship and Disney's Moana have in common.Show Notes[1:05] Guest Nate Woodbury shares an experience that shaped who he is today[5:15] Nate explains why Moana is one of his favorite movies and what it has to do with entrepreneurship[7:20] The calling of entrepreneurship can sometimes make it easy to question your calling, but it's up to you [10:10] Nate gives an explanation of why his lead courses are different from the norm[14:50] It's okay to cut your losses and focus on a new method that brings results more easily[18:25] Find a question, even if it seems there are only 25 people asking, and Google Ranking will expand your reach for similarly asked questions[23:18] Is there a window of time to determine that YouTube really likes you?[27:50] Do you need to have a certain number of subscribers? [31:11] Nate explains the ways that people can learn and get involved in his leaf method and who it works for[35:27] What would Nate say to people who fear going behind the camera?[38:18] Nate answers What's Working Now's rapid fire round3 Key TakeawaysWorry less about the number of people asking the question and more about niching down. Google will make your video a response to similar questions. You have ALL the equipment necessary to start utilizing YouTube. Stop waiting to be perfectly polished or you'll never get there. It's okay to cut your losses and focus on a new, easier method that brings higher results, even if you spent a lot of time and money on the old approach. Learn to let that go and accept what you learned. ResourcesVisit natesfreetraining.com to learn his new YouTube strategyThe E-Myth Revisited by Michael E. GerberNate's YouTube channelWebsite: betheherostudios.comAbout Nate WoodburyNate Woodbury is a YouTube Producer, currently producing a variety of "How To" YouTube channels. He helps them grow their YouTube following, and turn their channels into lead generation machines that generate seven figures. His largest channel generates over $1M per month all from organic YouTube traffic.You have expertise that people need, but people don't know you exist. Nate helps you make strategic videos to ensure these people find you, follow you, and trust you. By leveraging your expertise on YouTube, you build a massive following, that will buy whatever you present to them.Nate is a master of efficiency and his brain always thinks in reference to the end result. Because activity without a focus on results is a waste of time, he's innovated ways to minimize time and expense and maximize results.

Who is your ideal team member? What are their characteristics? How can working for you be exactly what they are looking for in achieving their hopes and dreams? What are you doing to attract them? You can't just sit back and wait for them to find you, but you need an intentional, deliberate, and well-crafted system. Want to know more? Let's talk about finding and attracting those ideal team members.    Join me to find out how to streamline the time-consuming hiring process so that your valuable time is spent with those candidates who will be the right fit for your business culture!   Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.   Show Highlights:   Why you need to rethink your hiring process to find the A-players you want on your team   How to follow the five simple steps in the Tap the Potential Solution   Why the A-player attraction system is THE most important strategic step in building your business (I can teach you how to make this happen! Learn more about my upcoming How to Hire the Best course.)   Follow this exercise to identify your ideal team member, the role they can play in serving your clients and supporting your profitability, the personality strengths needed to carry out this role exceptionally well, and the skills that are must-haves   Why the skill set for a role is NOT the #1 hiring criteria; skills come AFTER the fit with your core values and their personality strengths   Why you must evaluate each potential team member regarding how they demonstrate your immutable laws; this determines everything about how they will fit into your culture!   How the things that make us proud and the things that “tick us off” reveal our core values   In the time-consuming hiring process, I can show you how to filter out the wrong candidates and spend your time hiring A-players who are the right fit; sign up for the How to Hire the Best course today! Links and Resources:   Sign up for our FREE Livenar, What's Working NOW to Hire the Best and Grow Your Team of A-Players. It's coming soon on July 29!   Check out our new Dream Manager Program that provides personal and leadership development for your team members!   We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp.    Download our Workbook and take our Better Business Better Life Assessment.   Learn more about the next How to Hire the Best course.    New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour

Almost 9 out of 10 entrepreneurs are experiencing symptoms of burnout. They think their business cannot run effectively without them and have no system for attracting A-players. Our Better Business Better Life Assessment found these results by surveying 225 entrepreneurs. It all comes down to hiring, onboarding, and team development, and each of these plays a huge role in your profitability. Let's dive into this topic together!   Retaining A-players is an overlooked area in the business world today, and attracting and hiring them is just the beginning. Your onboarding process is a critical determinant of whether they stay or go, and haphazard training won't cut it. You want your new team members to feel supported, confident, and set up for success; the best way to do that is to create engagement and build enthusiasm for their new role. Join me in this episode as I break down what it takes to create a great onboarding experience!   Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights:   The facts: Only about 7 out of 10 entrepreneurs say they have a system for onboarding new team members. Why you should treat the onboarding process for new team members with as much care and priority as attracting new customers/clients How onboarding A-players to your team DIRECTLY affects your profitability Why the 12-18 onboarding process should focus on relationship-building within the team, and transition into ongoing team development Why team members will STAY: It all comes down to relationships! Why YOUR relationship with the new team member comes first: “Be INTEREST-ED, not INTEREST-ING.” (The People Map Assessment is a simple tool that can help you learn someone's strengths, communication style, goals, and more!) The value in setting up opportunities for your existing team to get to know the new team member Why you should want to be a part of that team member's career journey, helping them to fulfill their overall life and career goals Why you should ask about their goals, dreams, and strengths–and align their role accordingly Why you should ask their opinion on what makes a great boss and how they like to be appreciated because this gives more insight into who they are The value in pre-establishing clear, well-defined goals for the new team member's role, including how they can be an A-player by the end of Year One, Month One, Week One, etc. Why it's helpful to ask existing team members about their highs and lows during their first weeks on the job to gauge what's working best and what is not How a simple conversation at the end of Day One can create a great experience and help your new team member feel celebrated, successful, and appreciated Why it is important to establish clear guidelines about who the new team member is with, and later, where they can go to ask questions (Who do they go to? What if that person isn't available? How often will they meet with you?) How an end-of-day huddle can be very helpful for a new team member during the first few weeks; you can later transition to weekly one-on-one check-in meetings Links and Resources: Sign up for our FREE Livenar, What's Working NOW to Hire the Best and Grow Your Team of A-Players. Check out our new Dream Manager Program that provides personal and leadership development for your team members! We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp. Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course.  New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour

Scott Anderson joins Katie Richardson on What's Working Now to explain how understanding an addict helps you understand Burnout. It's real. It's diagnosable. It's overcomeable.Scott knows first-hand the effects of addiction and the unwillingness to recover. He has found the unwillingness comes from wanting to bullhead one's way through the problem with previous knowledge. It takes new knowledge and outside viewpoints to overcome.3 Key TakeawaysBurnout is a real, diagnosable disorder.The stress of entrepreneurship is dangerously addicting.Changing things externally is easy. Don't take the easy route. Change things inside.Show Notes[1:50] Scott starts his origin story.[3:00] You don't have to put your mental and physical health on the line as an entrepreneur.[7:00] Scotts burnout story.[9:30] Resentment, one of the top 3 symptoms of burnout.[13:00] Scott explains the burnout phenomenon. [15:25] Are you on the train to “Burnout City”.[15:55] Burnout is a distinct bonafide disorder on its own, according to the W.H.O.[20:35] The stress of entrepreneurship is dangerously addicting.[22:40] You will burn out. If you don't discover another way of living your life.[27:48] A profound sense of perfectionism keeps entrepreneurs from true growth. [30:24] Giving up control is harder than it seems [33:05] Recovery can happen quicker than you would think.[34:30] It's all up to me. This belief can destroy you.[35:30] Being “The Guy” is like Heroin.[39:00] There is hope.[39:45] We say, “I'll do anything”, as long as it's external, in order to not have to change things inside.[42:00] I'm willing to do anything to recover except recover. You've missed your greatest opportunity.[47:00] Scott unfolds his profound forgiveness process.ResourcesAteaseusa.orgBurnout BreakthroughUntethered SoulCEO InsightsWhatsworkingnow.comAbout Scott AndersonScott Anderson is a serial entrepreneur, currently launching company number five, having sold six of his companies. He's an executive coach, a licensed mental health therapist, and founder of PTSD Treatment, Tech Accelerator. And the website for that is ateaseusa.org. He's the creator of Burnout Breakthrough, a system proven to help leaders and their teams recover from and prevent the exhaustion and hopelessness of burnout in order to live their best lives ever.

Wow! Here we are, celebrating Episode 200 with today's Great Place to Work spotlight. My guest, Sarah Martin, joined us previously in Episode 101. As a small business owner who has experienced unique hiring challenges, Sarah has taken small steps forward to put systems in place and work on culture and leadership. In learning how to hire the best, she has supported and developed her team in unusually creative ways. I hope Sarah's story inspires you to see what's possible in YOUR business! Sarah Martin is the president and co-owner of Cabin Works, a property maintenance and cleaning company located in the rural, mountain town of Granby, Colorado. She and her husband, Phill, started Cabin Works over ten years ago intending to provide peace of mind to busy and absentee property owners in need of a reliable, professional, and trustworthy property maintenance company. Sarah and her team strive to foster a workplace culture of family involvement and work-life balance at Cabin Works. From company BBQs to family events, such as their annual bus trip to Denver to watch a Colorado Rockies game and participation in the local annual kickball tournament to raise funds for charity, they get excited about their involvement in their community and show appreciation for their team's hard work. When not working with their team, you can often find Sarah, Phill, and their young children, Alivia, Mia, and Asher exploring the Colorado mountains on their skis or mountain bikes.  Join us and be inspired by Sarah's commitment to putting her people first by prioritizing family and flexibility at Cabin Works!   Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: How Sarah faced unique hiring challenges because of housing situations for her employees that led her into a new role in wholly supporting her team Specific steps Sarah has taken over the last two years regarding core values and advancement to improve her hiring system to attract, train, and retain her team members How Sarah pinpointed and developed her core values (immutable laws) around honesty, open communication, family, and flexibility Why Sarah implemented guidelines for her employees to bring their children to work with them–with specific boundaries in place How the COVID pandemic highlighted the need to be open to change and modify the rules—and the WHY of how things are done What Sarah's A-players say about the Cabin Works culture around family and flexibility–even in classifying 30-hour/week employees as full-time and giving bonuses How Sarah measures benefits and bonuses that are most important to her team members How Sarah has addressed the question of “What's possible?” and what she would say to her former self from two years ago Links and Resources: Find out more about Sarah and Cabin Works: Website and Facebook Sign up for our FREE Livenar, What's Working NOW to Hire the Best and Grow Your Team of A-Players. Check out our new Dream Manager Program that provides personal and leadership development for your team members! We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp. Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course.  New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart ! Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour

Host Katie Richardson welcomes guest Ray Higdon to the What's Working Now show. Ray has mastered the control of his thoughts and self-correctional behavior. Aside from his massive business and monetary accomplishments, he has spent the last several years “getting his mind right”. Katie and Ray will walk you through the process of awareness, and how to work through negative thoughts. [1:45] Ray shares his perspective shaping story.[2:20] Death of the old self.[3:30] “I'm not a priority” program.  [8:45] Steps to get unstuck.[9:25] You've trained your body to do things whether you've meant to or not.[12:00] Step 1 to making a change: Becoming aware.[14:25] Don't just change the reflection, change yourself. Meaning, don't focus on the outward issues.[16:00] From Ogre to 1st place ballroom dancer: Ray's story of mentally getting out of his own way of ballroom dance growth.[18:00] See it in your head before your senses see it [24:00] Don't notice all of your missteps, shift your focus. [25:00] As long as you're holding onto the familiar past, then you'll have a predictable future. [25:45] Ask yourself powerful questions.[26:10] Rays shares his powerful questions to ask yourself.[28:45] Express the negativity you don't want to have in order to free yourself from it.[29:45} Ask yourself: What's the worst thing that could happen, and what's the best that could happen?[32:18] When you set an intention, you're going to get it. Unless you focus on the things you don't like and you smother the intention.[35:55] Ray shares his previous social anxieties.[38:30] Again awareness will change your life and the lives of those around you.[39:52] It's not too late to change.[49:00] The rich get richer and the poor get poorer, because both are good about verifying what they believe to be true. 3 Key TakeawaysYou have to see it in your head before you see it in your senses.As long as you're holding onto the familiar past, then you'll have a predictable future.The rich get richer and the poor get poorer, because both are good about verifying what they believe to be true. ResourcesTime, Money, FreedomDr. Joe Dispenza's product suiteRay's InstagramAbout Ray HigdonRay Higdon is a best-selling author, coach, high-energy speaker, and philanthropist. Going from foreclosure to multimillion-dollar success in a few short years, Ray's journey to excellence has been fueled by an unrelenting passion for teaching people how to find their voice and understand their worth. 

Today's episode continues our focus on hiring. This has become a monumental challenge right now for business owners who are feeling the pain in many ways. Small business owners everywhere are losing team members to other jobs that promise higher wages. The truth is that even without paying significantly higher wages, there are creative ways to attract and retain A-players to your team. Let's take a closer look! Don't forget to join us next week as we celebrate Episode 200! We will feature a very special return guest to the podcast who expounds further on hiring as she teaches us how consistent, small steps can lead to BIG changes in your business. Don't miss it! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.   Show Highlights: The value in intangible perks, those things that your team members value beyond money, like opportunities for advancement through training, business education, and hands-on experience How even entry-level roles can be greatly enhanced through systemized training and checklists The key question to ask when bringing any team member into a new role: “What does success look like in this role at the end of Year #1?” (This indicates the direction in which your training for them should go.) Why building confidence in a new team member is the key to enabling them to think on their own, problem-solve, and work independently Why it is essential to improve your “flow” and decrease chaos in your work culture (This element is crucial to retaining A-players!) Never be afraid to ask your team members for suggestions on improvement; this makes A-players feel that their opinions matter and are valued. Why understanding how A-players think and respond will help your recruiting efforts align to attract them (Our upcoming FREE Livenar can help!) Why opportunities for training and development in technical skills, leadership, and personal growth WILL attract and retain A-players Why it's important to lay out clear opportunities for advancement and specific time frames to “move up” (Our Dream Manager Program and Leadership Boot Camp can help!)   Links and Resources: Sign up for our FREE Livenar, What's Working NOW to Hire the Best and Grow Your Team of A-Players. Check out our new Dream Manager Program that provides personal and leadership development for your team members! We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp. Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course.  New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour

You and Katie Richardson explore Tom Shipley's vast portfolio of business experience on today's episode of What's Working Now. Tom has figured out how to keep his family as the main focus in his life while taking his brands to 2 Billion dollars in business to consumer products.Much of Tom's business sense is gleaned from his service in the Isreal Defense Force Special Forces. Where he learned teamwork and relentless resilience. Check it out in this episode.3 Key TakeawaysGetting knocked down will happen. Get back up and push yourself forward.Add zeros to your ideas. In other words, think bigger. Don't limit yourself by thinking small.Your family has to be at the center of everything you do. Be there. Have structured time together.ResourcesTom's WebsiteTom's FacebookTom's Instagram About Tom ShipleyTom Shipley is a serial entrepreneur, E-Commerce and platform investor, strategic advisor, speaker, and over the past 20-years has become one of the leading experts in omnichannel brand building.Tom's brands have sold over $2B through Direct-to-Consumer Marketing and Retail. His brands are widely recognized household names that can be seen on TV, radio, online, Amazon, and found in major retailers like Costco, Ulta, CVS, Nordstroms, HSN, and more.Tom Shipley is strategic advisor to Snow Oral Care (Teeth Whitening) as well as the co-founder of Foundry. Foundry is an E-commerce and Amazon brand aggregator which raised $100m in 2021 to create a leading digital-first consumer brands company.Most recently, Tom is the co-founder & CEO of AVA – Agency Ventures Aggregator – leading the charge to acquire and scale 30 advertising agencies per year, creating value through programmatic scaling and a people-first approach in order to compete head-to-head with traditional global advertising agency holding companies.

Katie Richardson welcomes you back to an episode of What's Working Now in beautiful Puerto Rico with a special guest: her son! Join her and Walker Richardson in their discussion of what it was like for Walker to grow up in a purely entrepreneurial home and the impact it had on his ideas of business and the world. Get his first hand advice to those looking to lead their young children in their entrepreneurial footsteps. 3 Key TakeawaysInvolve your kids in your business. They don't need to have hands in it all, but if you make them feel a valued member, you foster their entrepreneurial spirit. You can learn more from traveling abroad in business than you think. Katie's son lives with a significantly better mindset because of their business decision to expand overseas. Coaching can not only help to balance your work life but also bring value into your home. Walker was young and still noticed the change in Katie after engaging in coaching. ResourcesRich Dad, Poor Dad by Robert T. KiyosakiAtomic Habits by James ClearBooks by Napoleon HillKatie's Fun Life program: www.katierichardson.com/funlife

Our host Katie Richardson is ecstatic to share this “fabulous conversation” with guest and intuition expert, James M. Powell, on today's episode of What's Working Now. Katie promises you will “see the world through new eyes” as you learn to give credence to your natural intuition and find out more about the truly powerful connection between your heart, mind, and gut. Take advantage of the resources available to you, from you, today.3 Key TakeawaysIt's not a matter of lacking natural intuition. It's a matter of bringing back the intuition we were taught to discard. Feelings can be real, tangible information that your body has given you and can become actionable steps. Learn to listen to these. Intuition is light; it's about the electromagnetism and intelligence your heart gives to your mind, and then your mind gives to your gut. A “gut instinct” is not just a whim decision.ResourcesSign up to receive his podcast newsletter on thespiritualitypodcast.com

There had to be a better way of doing things. Today's guest on the What's Working Now show is successful businessman and podcaster, Liam Leonard. Liam will share alongside host Katie Richardson the raw and painful truth behind grinding at 100% for the next big leg up. The most important part: Liam elected to follow an invitation to change because he had the awareness that something was off. Now, after just six months, his life is transformed. Tune in today to learn how.3 Key TakeawaysChoosing to spend more time with the people who matter does NOT mean you have to sacrifice your occupational goals. It means you need to structure your life differently.What do you want to be remembered for at home and at work? Is it enough to be a national CEO (and will that matter to your kids)?Liam moved from 80-120 hours in a work week to 40 or less, and now he's making more connections and receiving more leads than before. I'll talk about why that happens.ResourcesDebsite: dmlcap.comliamleonard@dmlcap.comLiam's LinkedinSend Katie a DM on Instagram: @katie.live

This hack won a “Wicked Smart” award at a recent War Room Mastermind, so you know it's got to be good.  On today's “What's Working Now” episode, host Kasim Aslam shares a brilliant tip for free that a bunch of other entrepreneurs had to pay $35k to hear. Well, that's a little bit of an exaggeration. Thirty-five grand is the annual fee for a https://www.warroommastermind.com/ (War Room Mastermind) membership (and totally worth the investment, Kasim says). He shared his totally legal hack in a five-minute powerpoint presentation at a recent meeting, and his fellow members were duly impressed. It all started in November 2020 when Youtube came out and said they were going to show ads on all videos. In January 2022, Kasim came up with a wicked smart idea to use that to his decisive advantage. Listen in to hear how you too can pull off an ethical heist of your competitors' most valuable organic traffic. IN THIS EPISODE YOU'LL LEARN: The biggest thing Kasim has gotten from War Room this year  How Kasim's ad got a 31% view rate and a massive 8-minute average view duration  Why Google is still protecting some videos from ads in 2022 Why Kasim's ad doesn't qualify as “interruption marketing”  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.warroommastermind.com/ (War Room Mastermind) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail)

For this episode on the What's Working Now podcast, meet our guest for the first time alongside host Katie Richardson, who booked a meeting with guest Seth Ellsworth immediately upon seeing his social profile. Listen to his raw and inspiring story of how to get out of a place where you reached your dream and, yet, you're living a nightmare at the same time. Reframe your mindset to allow you to be yourself, feel openly, and make good choices–today.3 Key TakeawaysSeth shares his favorite, two-part mental framework that will help you make choices the right way.YOU are the most important craft that you're working on every day.Your mind is powerful enough to create and destroy; train it to allow you to just  be you. ResourcesWebsite: breakthroughchallenge.com Also visit sethellsworth.comAbout I am not interested in filling my bio with a third person verbiage about this and that thing and credentials XYZ plus A and B and CDEF.There's none of that here. It's just me. So let's drop the guises.If that's weird for you, it's okay. I'm not trying to fit into anyone's mold.I don't care to be known outside of this: I'm a professional family man with a message.

Our infamous host and podcaster, Katie Richardson, brings the first new episode of What's Working Now from her new exotic and tropical location overseas. But that's not the only exciting development of the episode, as Katie is “here with one of the most exceptional entrepreneurs on the planet,” Sharon Lechter. Sharon is an “awesome and amazing” mother, multi-published author, award winner, and genuine coach (among other things). Today, she brings her insights to their conversation about mindset as a cornerstone of success, how Sharon has organized financial teams, and what about mentoring that gets her out of bed ready and excited every morning. Listen in and learn why life should be what you love! 3 Key TakeawaysWhy you may need to step back and identify the areas where you can do the most goodHow to master the powerful connection between thoughts, words, and actionsWhy you need to rid yourself of stigma and allow yourself to be who you were designed to beResourcesEmail at info@sharonlechter (Please reach out; they're here to help you!)gWebsite: sharonlechter.com(get info about her mentoring programs)ATM: atm.sharonlechter.comThe Personal Success Equation: personalsuccessequation.com (get a free download and launch the journey to your own success!)Think and Grow Rich by Napoleon HillThe Ultimate Gift by Jim Stovall

Today's episode of What's Working Now is another one for the books. Host Katie Richardson's guest is known by many names: Jean Claude Doornick, JC, the DRAGON, but whatever you call him, what he does is impressive. Jean Claude is a humanitarian, founder of an under health transformation company, author, podcaster, active family member, and genuine life-liver.Today, JC shares how his story from false confidence, to suicidal lows, and now to an abundantly thankful and prosperous life has shaped how he decides to wake up every day, how he spends his time helping others, and reprioritized his family and the true meaning of success. Get crazy inspired today to keep trying, utilize compassion, and be a healthy “taker.”3 Key TakeawaysWhy you need to say “thank you” as soon as you open your eyesThe importance of remaining compassionately curiousHow to avoid being affected by “flow burglars”ResourcesThe Laws of Human Nature by Robert GreeneThe Big Leap by Gay HendricksThe Art of War by Sun TzuLinkedIn: @Dr.JC Doornick

If you have an online company and are looking to expand your audience, you won't want to miss today's episode of What's Working Now! Travis Chambers is founder of Chamber Media, one of the biggest media marketing companies in the United States. Travis's journey was certainly not an easy one, with a family crisis as the catalyst for the moment Travis knew that he couldn't be a corporate man anymore and be happy. Today, Travis shares some of the moves he made originally that expanded Chamber Media, from the world's longest treadmill dance to charting men's vs women's clothing. Travis also shares the results from a massive, year-long database experiment, identifying the seven ads that expand business anywhere. But most importantly, learn how Travis has learned that building genuine relationships both behind the desk and off the clock has been not only recharging for his personality, but absolutely crucial for a healthy life.3 Key TakeawaysWhy you should have constraints on your creativity in order to perform at your best.The seven foundational ads discovered by Travis's year-long study at Chamber Media.Why you need to look for those things that are “like breathing air” to you.Connect with Travis ChambersTravis's resource suggestioni: www. unicorncopy.aiLinkedIn & Instagram: @Travis_Chambers

Join host Katie Richardson and guest Jamie Atkinson and immerse yourself into the business side of podcasting and coaching on today's episode of What's Working Now. Jamie shares how he went from world traveler with $10 to spare to owning a podcast and coaching program that made $500,000. His big secret: authenticity and honesty. Learn how choosing to share the truth of his life with others brought on an onslaught of new friendships that were previously absent in Jamie's life, as well as the several new opportunities in business he was given. Jamie will also share his process steps and helpful tips to make your podcast stay in the view loop long term, and he will reveal his very favorite thing about selling through podcasts.3 Key TakeawaysWhy you don't need--and shouldn't have--a strategy in sales.The 3 step, 3 day process that's getting great sales for all of his clients.Why podcasts are more effective than webinars nowadays.Connect with Jamie AtkinsonFacebook: Jaime AtkinsonFacebook Group: High Ticket Podcast

You will quickly learn from today's episode of What's Working Now that the reason guest Lisanne Murphy quotes so many self-proclaimed “ninja moves” is because Lisanne is an actual marketing Ninja. Drop into this conversation, led by host Katie Richardson, about Lisanne's journey with Facebook Ads--how they came to her, what she learned inherently, and what advice she gives to you now with a background of years of success and a current knowledge of what's changing today on Facebook. Ultimately, learn not to be scared of the dumpster fire that is Facebook ads against IOS right now, and get top expert advice on why you should stay in the game for a little longer. 3 Key TakeawaysWhy Facebook knows your soul; where 85% of Facebook's income is from.3 Specific marketing strategies that are working for Lisanne right now to target her ideal audience.How to prepare yourself for the inevitable changes that come up in business.Connect with Lisanne Murphylisannemurphy.comFacebook and Instagram links are also found through her website

Katie Richardson's guest on this episode of What's Working Now is quoted to be “The awesome, the amazing,” Mike Arce. Mike's genuine discussion of his entrepreneurial journey literally brings Katie to tears as he shares his conviction for keeping family at the center of his goals and how you should be balancing your time between work and home life.Mike will also share how finding a niche wasn't easy but was worth making the leap for, and how his incredible positivity and fast-acting, innovative ideas led his company to grow exponentially during the worst global shut down of COVID-19.3 Key TakeawaysHow Mike's direction change lead his business to go from 42 clients to 500 clients in 18 monthsWhy (and HOW) Mike pumped out 55 podcast episodes in ONE weekHow Mike started department at $0 a month and built it to $84,000 in one year during COVIDConnect with Mike ArcePodcasts: The GOAT ShowThe GSD ShowSocial Handle: @MikeArceLive

Host Katie Richardson is absolutely ecstatic to invite her guest, Jenica Parcell, on today's episode of What's Working Now. Jenica started her claim to fame by creating a socially-driven business in 2013 as an influencer and founder of her fashion company: The Slice of Style. But in the newly growing world of  hyper-curated social platforms and artificially perfect lifestyles, Jenica felt a call to “stop leading a double life” and instead open up to her viewers in an honest way, revealing her greatest vulnerability: her battle with infertility.Fast forward to now, and Jenica is living the life she dreamed of. Not only does she have two adorable kids, but also, she's shifted her business focus to a topic that brings her fulfilment and aid to the world's women, started her own podcast, and found an emotional/work balance that brings her the most energy and self-confidence she's ever had. Listen in on her wealth of advice today, and learn how she made that insane shift!3 Key TakeawaysWhy you should accept the extremely uncomfortable that comes with growthWhy Jenica keeps a “when in doubt” note file on her phoneHow Jenica made a total pivot from fashion to infertility coaching and inbetweenConnect with Jenica ParcellHandel: @JennicaParcelWebsite: thesliceofsun.infertility.comPodcast: Fearless in Infertility

Corey Bechtold of "What's Working Now" and Macula Tackle joins the show https://www.maculatackle.com/ Watch the show on YouTube https://www.youtube.com/c/SmackdownOutdoors At 1000 subscribers we are giving away an Amped Outdoors 12ah Lithium Battery and a fishing trip for two people for 4 hours on Lake Erie courtesy of Slo Trolln LLC!!! ---------------------------------------------------------------------------------------- Support our Sponsors Ice Hole Power--- https://bit.ly/367fBXA Amped Outdoor--- https://bit.ly/39PXoic Rosemore Outdoor Gear--- https://rosemoreoutdoorgear.com/ ------------------------------------------------------ Support the show Smackdown Outdoors Clothing https://www.smackdownoutdoors.com/merch https://www.buymeacoffee.com/Smackdown Venmo @Doug-Glimmerveen Cash App $sdopodcast Paypal doug@smackdownoutdoors ----------------------------------------------------- Affiliate Codes You save money and support the show at the same time Omnia fishing https://bit.ly/Omniasmackdownoutdoors Discount Code-- SMACKDOWN for 15% off at Omnia NineLine Apparel https://bit.ly/sdoNINELINE Discount Code-- SMACKDOWN Amazon http://bit.ly/SDOAmazon Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 2 of What's Working Now is kicking off with an insight-packed conversation with Devin Reed, Head of Content Strategy at Gong. Devin and his team have created an incredible podcast called Reveal: The Revenue Intelligence Podcast, and they're using it to build brand affinity, grow pipeline, and generate marketing-sourced revenue. Devin shares the strategy behind the podcast and offers practical takeaways you can use to get started with podcasting or improve the results you're seeing from your own company's podcast. Links we mentioned in the episode: ✨ Devin's newsletter, The Content Strategy Reeder ✨ Connect with Devin on LinkedIn. ✨ Check out Gong here. ✨ Find key takeaways and a transcript on the episode page.

Gather round, it's time for this week's episode of "What's Working Now" when it comes to advertising.   In this episode I will show you how I helped my students fix these 3 things   1. Ads are working but my landing page isn't converting any leads   2. How many leads do I need to get into my funnel before I make any judgement calls   3. I'm getting conversions but at too high of a cost, what do I do?   FREE for those who watch this video, I have created an ADS TROUBLESHOOTING playlist at youtube.com/thelaurelshow so that you can troubleshoot things like... High lead costs, ads not exiting the learning phase, sales page not converting and MORE,

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.   On today's episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11's Angela Ponsford for another edition of What's Working Now? This month's hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don't need to land a Kardashian to get the most bang for your buck.    IN THIS EPISODE YOU'LL LEARN: Why and how to combine your regular ads with branded content Advantages of partnering with micro-influencers over big names What you need to know about mobile best practices 3 key steps to getting conversions through branded content ads   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Wizard Academy Branded Content Set-Up Guide (PDF) Branded Content: How to Do It Well (PDF)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

On today's episode we have Katie Richardson.Katie is cutting through the confusion of the world and helping people learn “What's Working Now” in Business, Marketing + LifeMore specifically, The 3 Hidden Marketing Strategies That Every Entrepreneur MUST Be Doing In 2021 and beyond.Listen wherever you enjoy your podcasts!Instagram: @katie.liveWebsite: www.katierichardson.comKatie Richardson is a Powerful Business Coach to World Changers. She shows Superstar entrepreneurs the exact steps they must take in order to grow to millions+ in recurring revenue annually by using her Sequential Power Formulas. Her clients include Kathryn Jones, Josh Forti, Sarah Allred, Stephanie Dove Blake, Jenica Parcel, Paul Van Bloem, Andrea Befus and more. Her first business, Puj.com was a worldwide sensation. With a Sketch and a GIANT Leap of Faith, Katie Transformed an industry and became a Globally Recognized Designer and Entrepreneur. She has been featured on the Ellen Degeneres Show, Rachael Ray Show, Today Show and on the cover of Entrepreneur Magazine.Today, people seek-out Katie to learn how to Magnify Business AND Magnify Life. Katie strongly believes this way of living is possible for anyone who is truly committed. She is living proof that family, faith, and fitness can thrive AS the business grows. If she can do it, so can you. And she'll show you how.

I know you've already achieved unheard-of levels of success as an entrepreneur.So the real question is, while the world is RADICALLY shifting, how do we not get caught in the chaos but instead access our untapped capacity? (You know what I'm talking about).I'm Katie Richardson. Business coach to Superstar Entrepreneurs and host of What's Working Now. I'm here to show you how to unlock and magnify your untapped potential.So that we can create the dream, live with purpose, and do what we are born to do.On this podcast, we are asking a different set of questions.BE PRESENT, BE CURIOUS, BE RIGHT NOW!LET'S GO!www.WhatsWorkingNow.comwww.KatieRichardson.com

Corey Bechtold from "What's Working Now" joins the show and talks about catching spring panfish   What's Working Now Facebook Page--> https://www.facebook.com/wwnoutdoors   Smackdown Outdoors YouTube Channel  https://www.youtube.com/channel/UC2ZhK_igJceciH4sHcwKOTQ At 1000 subscribers we are giving away an Amped Outdoors 12ah Lithium Battery!!!   Smackdown Outdoors Clothing  https://www.smackdownoutdoors.com/merch   Ice Hole Power--->  https://bit.ly/367fBXA Amped Outdoor---> https://bit.ly/39PXoic Omnia fishing--> https://bit.ly/Omniasmackdownoutdoors                               Discount Code--> dglimmerveen for 15% off at Omnia NineLine Apparel---> https://bit.ly/sdoNINELINE                             Discount Code--> SMACKDOWN

Welcome to Episode Six of What's Working Now. Today we're talking about thought leadership and ranking content and search engines. We all know on some level that ranking content is not enough to land new customers. The search engine results are packed with competitors' content. To get prospects' attention, you must stand out and give them a reason to dive in further.  To do this, your content needs to demonstrate thought leadership and a compelling point of view. Today, I have Julian Alvarado joining us who is the senior manager of content marketing at Sigma, a data analytics software.  Key Takeaways (13:20) Educate for differentiation, and mold it with your company's unique perspective. We follow the Challenger Sales model, which basically is that you're teaching for differentiation. You're using your knowledge of their business and molding it within your unique perspective to teach customers something new — and then, obviously, show them how you can help them solve their problems with your product.   (17:37) Use mid-volume keywords to develop better content than your competitors.  You really need to find that Goldilocks zone. [The volume] can't be too high or you'll never rank. It can't be so low either — you need to find a term that has a good chance that you can develop content better than the other guy and it has to be relevant to your audience and value.    (21:00) Know your audience when choosing SEO terms since terminology has different connotations for different disciplines.  There's a bit of friction that exists between your SEOs and your content teams. And that's where the art and science of knowing your audience and knowing your customer comes into play. For example, the term “Big Data” is a term that we would all assume would be relevant to our industry. And in the analytics world, everyone's heard of it. You go in, you have every keyword and every one that's related to it has super high search volume.    But, when you're using that term in relation to business intelligence and analytics, it's a no-no. Because of the connotations that it has with a failed period of analytics. So, basically, our team had to go back and work with our SEO to find other terms that would be accurate and relevant. Which is important, because we don't want to tarnish our credibility with our audience. So that's where the art and the science come into play.   (22:01) Demonstrate thought leadership with unique views and ideas. Are you a thought leader if everyone agrees with you? To that point, I would say it's about discovering a unique point of view. How are you challenging the status quo? And that's not necessarily to say being controversial for the sake of it. But, it's just actually thinking about things.    (24:25) Always be on the lookout for new and compelling ways to tell stories. At its core, all marketing is storytelling. Human beings have been doing this since the dawn of time. If you tell a story, they will come.   For more on Sigma, visit the company's website at https://www.sigmacomputing.com/. Check out https://ideallymarketing.com/saaspodcast/ for show notes and additional episodes.

Welcome to Episode 4 of What's Working Now! If you've ever given yourself the freedom to focus deeply on something, devoting dedicated attention and energy to it, you know the power of focus. In marketing, it's easy to feel like you need to do everything — all the strategies, all the tactics — and if you can't, to feel like you're falling behind. But it's often more effective to focus on just a few things and put your resources into those few things. In this episode, Sesame Mish, Growth Marketing Director at Intellimize, is going to share how she and her team have harnessed focus for impressive results.  Key Takeaways (2:46) When choosing where to direct your marketing focus, high-quality leads are key. We have a very high bar for an MQL (marketing qualified lead) here at Intellimize. The lead not only has to have requested a demo of Intellimize, but they also have had to take that critical next step of scheduling that first call on the calendar with our sales team. So at any given time, I am focusing on the right channels and opportunities that come my way that have the best chance of producing these high quality leads for us. (4:39) There comes a point when the way things have always been done in the past no longer produces the same results. Over time, our email strategy had become stale. And unfortunately, the open and click rates were dwindling. When COVID hit, everything changed, and there were other circumstances that meant that I was going to have a lot more trouble generating MQLs. I really was thinking deeply about this, and I envisioned the recipients of our nurtures getting to a point where they were actually excited to receive our nurture emails and would even look out for them in their inbox. What could I create, what could I offer, that would create that great situation for us? (8:06) Create email nurtures that actively involve your customers by answering the exact questions they are already asking. It seemed like a no-brainer to answer these frequently asked questions through a series of emails. And this was also our way of going back to the customer, listening to the customer, and giving them literally exactly what they've been asking for. (14:56) Make your target accounts list more manageable by narrowing down your criteria for adding accounts.  I look at technographic data to see whether the account is already using competitive tools. And therefore I know that that account is probably experiencing pains and challenges that our solution can solve for. Second, I look for a customer of ours that's in the same industry or has a similar use case that I can put in front of that target account and know that it's relevant to them. And the third thing I look for is whether or not we have any relevant personal connections into this potential target account, because that would help facilitate an intro that much easier. And so, therefore, if one of the accounts that is showing buyer intent also meets these three other criteria, then they go on the target accounts list. (27:47) You can't do everything at once. It's much more effective to put all of your energy and focus into just a few projects or channels than to spread yourself thin trying to do it all. Once I embraced this mindset that you can't do everything at once, I became much more effective. At any given time, I'm only focusing on about three or four projects or channels at a time, so that I can go full force in each of them. If you're trying to do every last thing, then you can't go 100% — or anywhere near close to 100% — in any of them. And you're not going to be as detailed, you're not going to be as personalized, you're not going to do the follow-ups as well. And things are going to fall through the cracks. That's how marketing is. You need to be fully focused on the channel that you're in and completely embrace this mindset.   To learn more about Intellimiz

Welcome to Episode Two of the What's Working Now podcast, which focuses on experimentation in marketing. We are getting meta in this episode — we're talking about the process of running experiments. I'm very excited to bring Rebecca Flora to you, who is the digital marketing manager at Network for Good, a certified B Corp that offers a SaaS fundraising and donor management solution for nonprofits. Rebecca and her team have made some changes in their approach to marketing over the last year or so. And this approach has been guided primarily by experimentation. I know you'll come away from this episode with plenty of ideas for your own marketing experiment. Key Takeaways (7:22) Create a standalone, single moment of consumption.  The campaign creative helped increase our impressions by 314% month over month. The new creative assets gave us the opportunity to offer a standalone single moment of consumption. What I mean by that is, I was able to start a story and end the story in the platform where prospects were viewing the content, as opposed to starting a story in an ad, and then finishing the story on the landing page. That also resulted in a 69% reduction in our CPM.  (12:00) Define an experimentation matrix and create a template. We defined an experimentation matrix that fell in line with the purpose of what we were doing as a collective. And we took that experimentation matrix and we templatized it so that going into every experiment, we used that documentation as our North Star, and did not move away from that at any point.  (21:33) Identify what's converting and remove all friction from those user paths. You have customers because you have a great product. And you've encouraged people to really lean into that. People aren't becoming your customers because it's their last resort, or there isn't any competition out there. So I really encourage SaaS companies to lean into what's working, identify those paths from prospect to customer, and then eliminate all of the friction from those paths. (23:39) Define the goal of any initiative before launch. Defining your initiative prior to launch allows you to best understand where your audience exists, which platforms to launch in, and what objectives to use.  Also, this allows us to use certain objectives to build into other objectives.  Learn more about Rebecca here. I hope you enjoyed that conversation with Rebecca, and are inspired to try some new things with your own experiments. I was really excited to hear what she had to share about the experimentation matrix and template. If you like what you heard, I'd be grateful if you'd rate or review the show. You can find show notes with links to the resources we mentioned at https://ideallymarketing.com/saaspodcast/ — just click on Episode 2 there. Thanks for listening and I'll be back next month with another interview full of ideas and insights. Until then, happy marketing!  

See what you can expect from What's Working Now. (Hint: You won't want to miss it!)

People change fast. So, marketing has to, also.  As we take this time to evaluate what's working in our businesses and what's not we should also be taking a moment to truly understand what works now that might be different from what was working previously.Whether it's natural shifts in customer-centric marketing, or the shift to digital business due to the pandemic, things are always changing. So as things like live videos emerge as the new top marketing trend, it is important to always question: is what you're doing actually working? Before jumping in to go with the flow, think about what your customer wants. How do they want to be seen? How can they see themselves best in your messaging?  To break this down further I've brought on Founder of Think Media Consulting, Shahla Hebets. Shahla has over two decades of experience developing digital marketing strategies for Fortune 500 companies to small businesses. Shahla's company Think Media Consulting focuses on helping wellness and lifestyle brands grow. She is the author of the book What's Working Now? YOU-Centric Marketing.  Learn what's working NOW and how to shift to YOU-centric marketing by downloading this episode now.  THE CALMNESS OF MIND WARRIOR “Sometimes as marketers we get too focused on the tactic.” - Shahla Hebets Highlights - Marketing became harder when digital platforms exploded.  Making people feel seen is better than serving them.  People change fast. We have to shift our approach to keep up with them.  Websites have  to be updated every couple of years.  Content has to be created broad enough so that it's aligned with your product, but not selling it.  Content Creation should create an emotional affinity for the brand.  We've lost loyalty from consumers because of gated content.  Platform switching is a growing complicated challenge for marketers.  Don't build your business on “rented land.” Facebook is rented land. Guest Contact - Shahla's Website Shahla's Book- What's Working Now: YOU-centric Marketing Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn  

Have you noticed that right now you can't meet in person with your prospective landscaping clients like you used to because of this whole COVID-19 thing? That can create some real challenges when you're trying to sell stuff if you don't adapt to the new situation. This week we did a live webinar called What's Working Now where I interviewed Cheri Stringer, who is the owner of TLC Gardens, a landscape design build firm in Boulder, Colorado. Watch today's episode to hear Cheri openly share her sales process and:  How to use one-to-one Zoom video conferences with your clients to make up for the lack of in-person, face-to-face selling opportunities The secret to getting your landscaping employees who are “not video people” to support you in making videos for your companyThe two KEY videos to send -- before and after a virtual sales presentation AND, the winner of the full-day sales coaching raffle. Is it you? Watch or listen to the end! See full show notes and transcript here: http://www.ramblinjackson.com/whats-working-now-selling-landscaping-via-video-conferencing-with-sheri-stringer/

Todays guest coming onto the show brings over two decades of branding and digital marketing experience with her everywhere she goes She is the author of the book What's Working Now? YOU-centric Marketing, and also the founder of  Think Media. She has been featured in Yahoo Finance, The Ecommerce Times, The New Food Economy, and Brand Experience Magazine, just to name a few, as a branding expert. She has personally worked with brands such as Kellogg's, Visa, Marriott, and Apple so she knows what goes into advancing a great brand. She's overseen multimedia divisions ranging from a few million to over $300 million in revenue. Now when she isnt spending time in her Denver home, with her husband, two kids and dog, she leads a team of talented digital marketing experts. From strategy, to creation and production, to execution, they know what it takes to deliver the performance and customer experience outcomes that your brand desires. As she says "Work doesn't feel like work when you're passionate about helping customers grow. We want to help your business succeed. We want your customers to think about your brand first when making purchasing decisions." And this focus can help with low brand awareness, a huge problem if you are in a pool of huge competition, or reaching new customers. To stimulating those comments, re-shares and customer engagement on Social media. So why do we see time and time again, companies and individuals fall into the trap of being boring with their branding, instead of insightful and uniqiue? And what are the things that any newbie can pay attention to when trying to get their branding right? Well lets find out as we start joining up dots with the one and only Shahla Hebets Show Highlights During the show we discussed such weighty subjects with Shahla Hebets such as: We share how every entrepreneur struggles at the beginning and fall into a miserable world of "where did i go wrong?" but this is perfectly ok.. Why great branding is sharing a vision that insights and inspires the customer to see themselves in a different way Shahla discusses the myth of the overnight success and why the world is more and more looking for the lazy way to success. And lastly...... We talk openly about the "scare" factor of putting yourself out there, but its the key to getting the success that you want. How To Connect With Shahla Hebets  Website Twitter Facebook Linkedin Return To The Top Of Shahla Hebets  If you enjoyed this episode with Shahla Hebets, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Audio Transcription Of Shahla Hebets Interview David Ralph 0:01 Once upon a time there was a guy with a dream a dream. He's Jobs for himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt. Until he found the magic ingredient and knows drunk was became a thing of the past, of course, was bad person. And now My dream is to make things happen. BU Welcome to Join Up Dots. Intro 0:31 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:56 Yes, hello there. Good morning, everybody. Good morning. And welcome. Welcome to Join Up Dots. Yes, the podcast that is rolling into its sixth year, rolling out to about 2000 episodes. And still people come along and say I just stumbled across here. So if you have just stumbled across this, thank you so much for being here. And of course, thank you so much to today's guest who has rolled out of bed at six o'clock in the morning. She's probably looking out at darkened windows and thinking what the hell am I doing? Well, we're going to find out what she's doing because she is a guest coming onto the show with over two decades of branding and digital marketing experience. And she takes that with her everywhere she goes She's the author of the book what's working now you centric marketing and also the founder of think media. She's been featured in Yahoo Finance, e commerce times, but new food economy and brand experience magazine just to name a few as a branding expert, of course. Now, if that's not good enough, that's quite sexy on it is she's personally worked with brands such as Kellogg's, Visa, Marissa and apple. So she knows what goes into advancing a great brand. So it's not just creating one is actually pushing one on to bigger and bigger results. She's overseen multimedia divisions ranging from a few million to over 300 million in revenue. And now when she isn't spending her time in a Denver home being dragged out of bed by an excitable podcaster from the United Kingdom, that's me, that's me. Spending time with her husband, two kids and adults. She leads a team of talented digital marketing experts from strategy to creation and production to execution. They know what it takes to deliver the performance and customer experience outcomes. But a great brand desires as she says, work doesn't feel like work when you're passionate about helping customers grow. We want to help your business succeed. We want your customers to think about your brand first when making purchases decisions. And this focus can help with low brand awareness a huge problem if you're in a pulled up huge competition or reaching new customers. Just stimulating those comments and those we shares and customer engagement on social media. So why do we see time and time again, companies and individuals bought into the trap of being boring with their branding, instead of insightful, unique and helpful? And what are the things that any newbie can pay attention to when trying to get a branding? Right? Well, let's find out as we start Join Up Dots with the one and only Charlotte habit. Good morning, Shahla, how are you? Shahla Hebets 3:29 Good morning. I am wonderful. How are you? David Ralph 3:32 I'm always wonderful I am. I reflected on that the other day. And as I talk a lot on Join Up Dots. I know, hey, it's my show. So I talk about myself a lot. But when you start anything, you go into it with all the enthusiasm in the world, but it's going to be easy and we've been about six weeks, you're gonna have the dream life. And for more of us, it becomes a bit of a nightmare until it becomes really good. And now I'm in a really good phase where I'm clinging to the miserable Stage, I want to remember that because I don't want to get so far away from it. But my advice to my listeners becomes inaccurate because I can't quite remember. Do you remember the dark days? Charlotte? Do you look back on it and think when THiNK Media wasn't thinking at all, it was just something that was occurring? Steve Jobs 4:20 Oh, absolutely right. We've all had that pain of growth. And the struggles that come with it. David Ralph 4:28 You can give us a bit more than that. Charlotte is a podcast. It's a podcast. That's what we do. We I asked a question, and then you answer, and then I asked extra questions because I'm interested about your answer. Steve Jobs 4:39 Okay, perfect. Yeah, you know, I mean, to elaborate. I mean, I think it's exactly what you said, right? You start out with these aspirations, these visions of how you're going to go out, you're going to change the world and you're going to, you know, really connect with companies and they're going to understand everything that you're saying and then, you know, you get in there and you're having a couple And you realise, oh my gosh, you know what I said? Just one, you know, didn't connect with them at all, and they don't get it and, and is anybody going to get it? And how will I modify this such that, you know, it makes sense and, and I've certainly experienced that, you know, many, many times, not only in the beginning of starting my business, but you know, even today I have those conversations where I get off the phone and I think what just happened? You know, but it's, it's more about, you know, I think finding the right audience and realising that your message isn't necessarily going to connect with everybody. But when it does, that's when you really can move your business forward and their business David Ralph 5:43 is interested enough. Hey, that was a great answer. And I don't I don't want that sarcasm afterwards. Show that you see. This relationships going bad already. I don't know what's happening here. Now one of the things that I realised early in the day was bad, a lot of my marketing that I was doing and my conversations that I was having with people, even though I knew the stuff inside out, was falling flat, and I couldn't understand it. And people were like listening. And over again, that's wonderful. Thank you so much for that information. And then I realised, but actually, I wasn't painting a vision of where they will be because of what I know in my head and what I can share. I was very much giving them the technical aspects, I was teaching them how to drive a car, but not saying because of this information, you're going to be whizzing over that mountain, you're gonna have sexy people all around you, you're going to have the wind in your hair, is that we're sort of branding falls down because I look at some people's websites. And to be honest, it's just boring. I look at it and I think it's just about them. And it's not about the customer and it's not about the promise of what the customer is going to get by working with you. It doesn't excite me at all. Steve Jobs 7:00 Exactly, I think that's exactly what it is, you know, it's so funny, we, I always refer to that as sort of brand speak, you know, a corporate speak, it's, you know, we have a tendency, and I understand it. But we have a tendency to sort of fall in love with our company, you know, and sort of say, Oh, it's so obvious, right? so obvious that what we do is going to change your life is going to change your world. So I'm just going to use a lot of, you know, jargon and a lot of, you know, terms that I think, you know, resonate with me my brand and all our benefits and everything that we bring to the table. And the truth is, that's just noise. And it is boring. And it isn't something that incites anything outside of let me move on. And I think sometimes we just fall in love with the brand and we we do that with the right intention, right? Of course you fall in love with your brand and your brand. But what we tend to find is that the customers thinking about themselves, know the customer is thinking about why does this matter to me How's it going to move me forward? What educational value do I have? Does it motivate me? Does it inspire me? And that's why I think so many brands fall into this trap of, you know, me, me, me, me, me and the customers and I wanted actually to be about, about what's happening in my life. Yeah, yeah. How I can grow. David Ralph 8:19 And is that something that comes across on because I tell you, once again, I'm going to talk about myself, but my business really took off really took off when I had burnout. And when I had corporate burnout, and I really struggled and about giving everything up. It sounds like you're making a coffee. Are you making this? Is that the first morning coffee? I can hear clinking away? Unknown Speaker 8:43 Yeah, it is. I'm sorry. That's good. That's good. David Ralph 8:47 We like we like to feel like we're in your life. And I imagine you sitting there in a nightie now I'm not gonna go that far. But anyway, so so you're drinking your coffee and most people out there when they are looking at bear that sort of branding right at the very start, they failed to actually get that insight into the person's life. And so when I get that corporate brand brand burnout, I realised but from that point on, I had to share more about that and I had to share but I found a better way of operating because of that. I had to go through that. Now. You sitting there with your cup of coffee and your you know, and your pyjamas, my pyjamas, that's better. And the fact that you can connect with customers all around the world. Fat is great branding material, isn't it? But there's people out there thinking that's what I want. I want to be drinking coffee. I want to be talking to that sexy guy. And I want to be in my pyjamas at six o'clock. No, maybe not six o'clock in the morning. But everything else sounds great. Why do people not throw that out? Why do we not show behind the curtain? Steve Jobs 9:53 You know, I think it's vulnerability maybe you know, it's it's I don't want to come out and show you sort of the reality of my life. And, you know, the all of the things that I have gone through and, and my storey, right. It's really my storey when it's all said and done, it's also the brand storey and, and I think sometimes people say like, Oh, you know that that part isn't important. That part isn't sexy at that part makes me look like I, you know, I didn't wake up out of bed and become instantly successful. I don't want to talk about that. And and the truth is, is that what works with branding is the emotional connection. And so if I can connect with somebody over my cup of coffee and my jams, you know, then, and I can tell them really this is, this is the reality of who I am. This is my storey, you're going to find people who are going to say that's my storey. That's my storey, too. And that actually breaks through the noise more than anything is that sort of heart centric, you know, we've all been there. Let's do this. Let's let me share the growth that I've had so that you can have the same experience or at least you can perhaps get a bit of inspiration out of it. David Ralph 11:00 is I have had an epiphany recently, but it's one of those epiphanies that I'd realised all the way through my life, but it suddenly struck home that the world is full of lazy people. And they basically want the maximum results with the minimum effort. Unknown Speaker 11:19 And David Ralph 11:20 I've been speaking to people time and time again and I've been saying to them yeah, I will work with you, they come through to me and we have this discussion and I, you know, we we talk about things and even though that I can show them exactly how to create, you know, in a microsite, a multiple six figure business, its work involved in it now Vax the stumbling block master bit when they go, there's work involved in it. Oh, I thought I could just click a few buttons and stuff. And so through there, I've been delving deeper and deeper and deeper to try to find a business that I can share with people, but they can literally do whatever they want in the world. Whenever they want to do it. I don't need a lot of investment. And I've got one, I've got one, but I'm playing around with at the moment, and it is sexy times. It's sexy time. But I know still that when I promote it and market it to people, people still want easier that they want easier. Now, that's wrong, isn't it? I'm I thinking that life is about work and is not about play, or is it more about play and not work? What do you think? Steve Jobs 12:29 I mean, everything requires work, you know, everything requires adjustment. I mean, businesses is no different than life. Right? If I find that amazing because I think you're, you know, you're spot on in terms of, there's this notion that and maybe it's social media, social media, but you know, maybe it's this notion that oh, you know, you you just arrive and everything just is easy and everybody knows your your storey and everybody knows what you're trying to do, and then they get it and you just want around this, you know, sort of perpetual bliss. And, and the truth is, is that, you know, there are everything that you do is going to require learning and adjusting and modifying. And that's work. And you know, if you sit down and you say, Hey, I'm going to build out this business, and then you, you get out into the marketplace and you think you're rolling out this wonderful idea. It's sexy, and it's exciting. And everybody goes, huh. I don't really get it. You know, then you're, you're you're starting a new you're figuring out how do you communicate it in a different way? And I think that's a, that happens a lot. You know, we see that with people who will say, Well, I just want to skip the brand awareness. I just want to get the results. David Ralph 13:42 Why Why? Why would they say that? Let's let's delve into that. Because Surely, brand awareness is the absolute foundation that everything is built on is that understanding that customers will remember you and even if they don't buy at that time you stick in their mind, you know, we all remember you know, I'm loving it McDonald's now I bloody hate McDonald's. I think it's disgusting food. But I still remember the little tune in my head. And although that is what brand awareness really is, you shouldn't skip back should you Steve Jobs 14:16 never and you know, and I think the reason is, is that they don't want to go back in and champion to their box at Hey, you know what it might be a little while before we really see these efforts pay off that it might take a little bit for us to really get exposure in the marketplace, it might be a while where we just sort of pound this, you know, these storeys into the minds of our consumer base or client base. And I think they don't want to have that discussion. They don't want to, you know, really paint the picture of what it actually what actually goes into building a strong brand and it absolutely is brand awareness and it is being able to, you know, remember the catchy tune from the channels. And that takes work and that takes time. But you know, I think that we've been sold on This notion of well, it's, you know, just get the lead and get the sale and, and make it happen immediately because we only have a short period of time before we can get this thing rolling. And it's like, you know, it doesn't tend to work that way. And if you're gonna, you know, you're either going to earn it through brand awareness that you're going to pay for, or you're going to earn it through trying to skip the process and paying through the nose. Because you don't have brand awareness. Well, David Ralph 15:27 yeah, let's just talk about that. Because I've got listeners out there won't grasp what you just said. But effectively, by skipping brand awareness and building stuff, you're effectively leaving 98% of your money on the table. Customers are going to come across No matter how much marketing you do, they're going to land on your website and they're just going to bounce off. Now we can talk about having funnels, we can talk about having retargeting, we can have all the sexy marketing stuff around behind the scenes, but still be memorable and making somebody smile and feel inspired is the key to making a success, isn't it? Steve Jobs 16:09 Exactly. That's exactly what it is. And you know that the thought behind it in terms of you know, hey, making it memorable making people will connect with you making somebody smile. Of course, that's going to be the sauce, right, the secret sauce to success, but we have this, I think we tend to fall into this thought process that, you know, I, my product is so great. My service is so amazing. And again, you know, there's something wrong with that. But the truth is, is if the customer doesn't get it, then the customer doesn't get it. And we are in a very crowded space, right? We're in a very crowded space every every market is crowded, right? And it's not like there's just as you know, perhaps every once in a while there's a really novel idea and a novel product that is so unusual that it Sort of captures your attention. But that is almost never normally it requires that you're, you're putting that messaging out there, you're connecting with the customer, you're doing it again. And again and again. Because the customers thinking, well, you are just very similar my eyes to everybody else's out there. And so I always liken it to, you know, in the health and wellness space, you know, a lot of times we work with people in the health and wellness space. And you know, they'll say, but our product is organic. You know, our product is fair trade. Well, those are wonderful, fair trade and organic is lovely, and important. But there are 50, organic and fair trade products, you know, on the market and the customers looking at us saying I don't know which one's different. The brand, the brand awareness is the thing that gets the customer to go, Oh, no, I like this brand. Yes, it's organic. It's fair trade, and I'm so happy for those attributes, but what I really have about is how this brand makes me feel how my identity is wrapped into this brand, how this brand is a reflection of me. And that takes time it takes earning it. And it takes repetition. And it takes, you know, some business for you to actually break through the noise so that when somebody is looking at 50 products that seemed awfully similar. They remember you. Yeah. And your brand. David Ralph 18:24 Yeah, I also, I'm going to play some words now. And we're going to delve back into this because it's key. But here's Oprah. Oprah Winfrey 18:30 The way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this stuff. What is the next right move? And then from that space, make the next right move and the next right move and not to be overwhelmed by it because you know, your life is bigger than that one moment. You know, you're not defined by what somebody says is a failure for you. Because failure is just there to point you in a different direction. David Ralph 19:02 Now if we take those words and we we reflect on the fact that she says Just be quiet and think most people will come to me with a snappy Logan logo or a slogan and say that's my business. And I say to them fats, not chia business bad. It's just a slogan, that's a business card. And I say, what is the promise? What is the promise that you are delivering? What is the thing that somebody can't get anywhere else? And how do you emphasise that through every part of your material? Now if we I'm going to do a quiz? I'm going to do a quiz with you. Okay, so I'm going to give you some slogans. Okay, being being Mrs. Branding expert out there and see how you do with this. Okay, so who said because you're worth it Unknown Speaker 19:57 I don't know actually. David Ralph 19:58 Move. Yeah. Hair hair product. Right? Okay. Okay, and if you could move slightly closer to the microphone you've just gone slightly, slightly dipped. Okay. Oh, sorry. What about think different? Apple? Apple? Brilliant. Okay, what about melts in your mouth? Not in your hands. Unknown Speaker 20:17 Lars? David Ralph 20:19 Mas OM m&ms. Yeah, somebody? Yeah. Okay, what about finger licking? Good. Steve Jobs 20:28 Good KFC, David Ralph 20:29 KFC. So all of those not only do they have something that's memorable, but they have something that is right for the customer. It's it's finger licking good. You're going to enjoy it so much but you you've got to get every single part of your your fingers you don't want to just leave it in the box, you know, and L'Oreal because you're worth it. Yeah, you're going to use the shampoo and you're going to feel great. Those words are worth billions aren't by because it just those four words you translate what the Bible Business is offering what your promises. I sound like I know what I'm talking about, don't I? Steve Jobs 21:07 really do. David Ralph 21:10 Just for that moment I hold real well there. Okay. So, so when somebody starts, they're businessmen and they come to you, do you how do you start it? What's a good way for a newbie? Is it better to grow the business and then start thinking about actually, their, their key proposition that they can develop into? Or is it a case of finding that first and then building the business around it? Steve Jobs 21:36 No, I think it's really it's exactly what you said it's finding it first and then building it around it. You know, I think that that that notion of exactly you know, finger looking good, I mean, great example, or Apple, I'm a huge Apple fan. But you know, that notion that, hey, if I if you want to connect with somebody in a way that is actually going to move the needle for your business, then you've got a start in the fundamental And you've got to figure out what is it from the very beginning stages that are going to make you feel very human in your approach and very connected and relevant. And so you have to really start from the ground up. And you've got to really challenge that. And I think, you know, the, the quote that you've said from Oprah is exactly it. You've got to get still, you've got to, you've got to think about what am I trying to accomplish here? What am I? What am I? What do I want to be known for? What is going to make me resonate with my audience in a way that feels like I get them? And it's also, you know, it's not only that piece, but it's also really understanding your customer. You know, so often I see brands that maybe they have already a great slogan, maybe they already have a great promise, but it's more that they they have a miss on the customer. You know, they think, Oh, this is going to resonate with this person. And this person, you know, we worked with a company at one point, that, you know, they were convinced that their product was You know, completely connected to bodybuilders, you know, and male bodybuilders and what they found out through a lot of sort of pain was that actually, it was a female that likes to have a tasty, you know, energy bar when she was going for a hike. Yeah, she was active, but she wasn't in there, you know, she wasn't in there just, you know, going crazy in the gym, that wasn't their target audience. And I think what happens is that we get this notion of, Okay, this is where it is, this is how it's going to resonate. This is the customer that I'm going to connect with. And what ends up ultimately happening is that your customer can be very, very, very different than you think they are. And that's the piece that you work at, right. That's the piece that you're constantly fine tuning because as you're doing more with your messaging, as you're doing more with your branding, you're learning a lot more about your customer and who that customer truly is and what really moves the needle and what is really going to make your brand storey Now for them David Ralph 24:01 is I realised through the process of running my business for the last six years, there was a point when I thought people wanted the money, Show me the money. And they were, they were desperate for that. And through the process, I realised that people actually don't want the money. They want the freedom, they want the stress free. And now let's see everyone that I talked to, who actually come through my coaching programmes, but they always say to me, David, if I can just pay my bills, that would be a great way, that would be a great way if I could pay my bills and have four days off each week, even better, and they're willing to do the work, you know, because they sign up and they start learning the structure, but it's not the money. And I always thought it was because I thought if you get the money, you know, that's, that's happy days. But then I look back at myself and I realised that actually, I used to be into telephone numbers. I used to think Yeah, you know, each month had to be better financially. When the before, but now, I'm just happy to live a happy life. And I think once again, when the words are coming out of your mouth and you're living those words, your branding just kind of starts to take shape somehow it it becomes congruent with your personal beliefs. And that comes out for your company. Would you agree? Steve Jobs 25:21 I absolutely agree. Yeah, you know, this need for just basic, you know, that everybody has this need for an enjoyable life and enjoyment. It's, it's, I always think of it in terms of financial freedom isn't necessarily just, it isn't how much money you have in the bank. It's, can you do what you want to do when you want to do it? Yeah. And I think that's a you know, it's a huge piece of, you know, sort of the fulfilment and the more that you feel, it's like anything else, it's like the energy that you put out, right, but the more that you that you live, and you you Read that reality and you, you come from that place, the more your customers feel it. David Ralph 26:06 And, and the amazing thing is to emphasise what you said there is, when you can do what you want to do when you want to do it. More often than not, it's so cheap, you know, you don't actually need the money. You know, I'm taking my wife to Venice for four days. And it's a return flight, which is about $22 or something like that, you know, which is nothing. And because we can do it whenever we want, I just looked at the cheapest day to go out and the chief cheapest day to go return and you know, that's it. Now, if I was working in the time where I'm restricted by kids holidays, for example, because I don't know if they're like that in America, but over here, the company screw you over as soon as you have kids, by you know when the school holidays are and everything becomes three times as pricey after bat because of fat and because of having worked with restrictions literally that would have cost me 250 pounds might be free or hundred dollars you kno

In this post, we're delving into what you need to know NOW to get more traffic from Pinterest. What's Working Now with All of Pinterest's New Updates Pinterest comes out with updates and changes like any social media platform, such as Facebook or Instagram. The difference is that success on remains virtually the same even with changes because the foundation is never updated. If you are following good Pinterest strategies, such as… Using Pinterest as a search engine Focusing on your SEO Correcting problems ...you should remain untouched by these changes. Pinterest always values good content. Be sure you are always adding valuable content to your boards and you will be good to go. If you use Pinterest for your business, then you have likely heard of our guest this week, Kate Ahl. Kate Ahl is the founder and owner of Simple Pin Media, a Pinterest management company. If you want to follow Kate and get to know more about her, check out her podcast and her Facebook group. This is her third time coming on our show and she keeps all of us up-to-date on all things Pinterest. Plus, she is one of the kindest people I know and I am delighted to have her on again. The Purpose of Pinterest People use Pinterest to plan for the future. If someone wants to ideas, they go to Pinterest first. Pinterest informs our decisions and gives us inspiration, and then we can take action when we are ready. Pinterest introduces us to companies and websites that offer what we're looking for. Using Tailwind's SmartLoop Have you heard of SmartLoop? It's the newest feature from Tailwind, the Pinterest scheduler. Tailwind is a Pinterest approved pin scheduler and it's really important to us because we use it to schedule all of our pins. Smart Loop is a feature used to set your pins to go out to particular boards on a particular schedule. Instead of manually scheduling which pins go out, to which boards and on what days, you just put the pins you would like to be dropped continually into your boards, and Smart Loop will do it on repeat. This is helpful, especially if you have large amounts of content because everything will be pinned, without you worrying about forgetting something. You can then focus on putting your new content out using the more traditional side of Tailwind. Pinterest Lifted the Maximum Pins Allowed Since Pinterest began, they had a maximum number of 200,000 pins per account. 200,000 pins may seem like a lot, but for bloggers who have been on the platform for years and who release new content on a regular basis, it was all too easy to hit this threshold. Pinterest recently lifted the 200,000 pin threshold. Before they made this change, bloggers and entrepreneurs had to plan out how many pins to put out over a certain length of time in order to know when they hit the max allowed. How to Evaluate Your Pins Don't just do a pin dump for your Smart Loop cycle; be sure you evaluate the pins that you're adding. Organize and revisit to make sure your content is still fresh and adds value. Focus on what happens after people click away from Pinterest and visit your website. Make sure each pin takes the pinner to the right place on your site and that it's still worth keeping in your loop. Clean up your pins as you go. Everything you do on Pinterest should be with the goal to make it a good experience for your followers. Gaining Followers with Tailwind's SmartLoop I want to share a secret tip with you guys. Back in the day, when we had to stay under the maximum cap, we were pinning around sixty pins a day. Now that we've put these Smart Loops into play, we are pinning one hundred pins a day, and our traffic has gone up. Pinterest does change, so I am appreciating this boost right now while acknowledging that someday it may not work in our favor. However, since it is working in our favor right now, we will continue to take advantage of it. How to Set Up SmartLoops You can use your Smart Loops to repeat once a year or you can also set loops to keep going repeatedly. It's a nice feature that lets you customize the release of your loops. You will be able to get more followers by repinning high-quality pins, as well as posting new pins as you release new content. How to Grow Your Pinterest Followers Make sure that you use something like Milotree to grow your followers using Pinterest rules. Milotree will post your newest pins for you, and if they are high quality, and you have people interacting with them, it will signal to Pinterest to show that pin to more people. Pinterest wants: High-quality pins Relevant pins Fresh pins Why SmartLoop Does Not Spam Your Pinterest Boards There is some concern over whether your account will be marked spam if you use a system like Smart Loops, but in reality, this is not a problem. Kate has been in touch with Pinterest and they have confirmed that using Smart Loop will not get you marked as spam. What you do need to think about though is making sure you have a good user experience. You don't want to be putting out the same pin three times a day with low quality. You do not want viewers to look at your profile and see the same pin one hundred times. But if you are peppering the same pin every once in a while onto different boards, that's totally fine. Be very intentional about your keywords and descriptions because Pinterest is using them to decide what to show to viewers based on what they search. Video on Pinterest Video was first rolled out for big companies to promote themselves. But now anyone can upload a video naturally. Kate's best video tips: Less than a minute in length 1:1 ratio  (square) Catchy enough to make them visit your site Keywords in your descriptions Upload pins to relevant boards On the Pinterest app, we're seeing that videos pop up closer to the top during a search. The videos that take up the entire width of your phone screen are paid for. You can only get those with a promoted pin campaign. How to Use Hashtags on Pinterest The key to hashtags is relevance. Pinterest is using hashtags as another type of search term. Be specific and intentional on how you use them. Do not use hashtags to replace keywords, but put your hashtags at the end as a bonus. As marketers, we see Pinterest through a different lens. We see it as a way to market our products and hook our readers. But our users are on the platform solely because they find it helpful. Sticking with one or two hashtags will help more than ten. You can take it slow and test different hashtags to see which works best for you. Pinterest has said to not go back and update your hashtags. It will not help in any way because they're using a chronological format. Using Pinterest Like Your Friends Ask people in your life who are not marketers how they use Pinterest and you'll learn a lot about user behavior. Even when I go onto Pinterest looking for ideas, to me it's a totally different platform than what I use when I'm working on my business. I use secret boards to keep my personal boards and my business boards disconnected from each other. It's kind of like I have two personalities on there. Commenting On Pins Pins with lots of comments are going to rank higher, and that's something we can think about as pinners. Pinterest encourages you to comment on things, but we don't think about that all the time as marketers. When people are commenting on your pins, you should respond and maybe direct them to your website for more content like the pins they're commenting and posting pictures on. As Kate commented on more pins, she began to notice that she was getting followers from the genre of those pins. People feel more inclined to follow you if they feel some kind of connection. Pinterest Communities It is very labor intensive for a business owner to entice people to leave a platform like Facebook that is already community centered and join a community on Pinterest which has much more of a loner vibe. It's also a lot of work to manage communities in two different places. For those reasons and others, Kate has decided not to use the communities feature on Pinterest. Pinterest throws out new ideas all the time to see if people will hop into it and enjoy using it. Just because I am not seeing the benefits of communities, it doesn't mean my audience isn't. Remember, Pinterest is there to serve the user, not the marketer. When Pinterest tries new features, it's because they are trying to find ways they can become more valuable to the user and how they can keep them on their platform longer. Kate's Course Kate created a course for SmartLoop called Tailwind Smart Loop Simplified. One of Tailwind's priorities is providing value to its customers. They want to be sure they aren't wasting their customers' time. Kate created a course that hit three pain points: How to set up Smart Loop How to use it properly How to use it most effectively The course is set up so that people can be up and running confidently in about an hour and a half. They go into all the information you need to know about the different types of loops and how you can use them. Connect with Kate You can go to simplepinmedia.com to find Kate's podcast and newsletter.  Guest Suggestions If you like our blog, or if you have any recommendations for guests we should have on the show, please reach out to me at jillian@milotree.com. And be sure to comment below and tell me your favorite Pinterest strategy! I love hearing from you.   If you're looking for more followers, subscribers, and sales, MiloTree can help you do it faster and more easily than you are doing it now. But it can't help you unless you take the first step and add it to your site today. Head over to MiloTree.com. Sign up now and receive your first 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE! Interview Timestamps  0:58 Pinterest Strategies for Changing Features    3:35 The Purpose of Pinterest  5:38 Using Smart Loop  7:05 Lifting the Maximum Pins Threshold  9:52 Evaluate Your Pins 11:08 Gaining Followers with Smart Loop   13:07 Setting Loops 14:15 Growing your Followers 18:00 Smart Loop Is Not Spam 20:45 Video on Pinterest 24:04 How to Use Hashtags on Pinterest 29:02 Using Pinterest like Your Friends 31:00 Commenting On Pins 33:47 Pinterest Communities 37:20 Kate's Course Get Full Podcast Transcript Here * Post may contain affiliate links. If you click and make a purchase, I might receive a small commission at no cost to you.*

Welcome to episode 12 of the Unstoppable Podcast – this is the first Monday solo session! Following the initial 10 part adventurous goals series to kick off the show I will be bringing you a new interview every Thursday and a solo session on a Monday where I have put together an initial 5 point format for the show in attempt to bring you as much value as possible! Here is the rundown: 1) The Debrief – Knowledge is potential power. Knowledge only becomes power when it is applied – this section is designed to be a debrief of the previous weeks interview where I will share my own take away's from the interview and how you can implement these lessons. 2) Unstoppable Insights – This is the main focus for the episode - each week I will be sharing a new insight, strategy or perspective to help you become unstoppable in business and life – this section will be shaped by you, unstoppable tribe, as I provide answers to the questions that land in my mailbox every week. 3) What's Working Now – this section is inspired by the likes of Gary Vaynerchuk and Pat Flynn who opening share what is going on in their businesses and what is working. I'll be sharing what I am focused on right now and what's going well so you can model the strategies in your own business. 4) Quote of the week – I love a good quote – I'll be sharing a quote that has inspired me for the show to inspire you. 5) The Challenge – In the final section I'll be sharing an action or a challenge with you based upon the content in today's episode to help you Thank you for listening to this episode of the Unstoppable Podcast! If you enjoyed the episode I would be very grateful if you would please leave an honest review for The Unstoppable Podcast on iTunes. Ratings and reviews are extremely helpful and I read each and every one of them. Please also remember to subscribe to the show on iTunes to get automatic updates and receive the full 10-part series!