Podcast appearances and mentions of Astro Teller

Self-driving cars are now regularly showing up on the streets of San Francisco. The man who leads the team that developed them says technology is speeding up the pace of human life. He has his eyes on even bigger accomplishments, in the fields of climate change, health care, and more. Astro Teller is the “Captain of Moonshots” at X Google's Factory and Innovation Lab. He's in Rochester for an event at RIT, but first, he joins us on "Connections." In studio: Astro Teller, “Captain of Moonshots” at X, the Moonshot Factory for Alphabet Bob Finnerty, associate vice president of communications at RIT Lisa Chase, vice president and secretary of the university for RIT

Astro Teller, Alphabet's Captain of Moonshots, joins us for a conversation about the importance of failure, workplace culture in a moonshot factory, and not throwing away your shot.We Meet: Astro Teller is the Captain of Moonshots at X, Alphabet's Moonshot FactoryCredits:This episode of SHIFT was produced by Jennifer Strong with help from Emma Cillekens. It was mixed by Garret Lang, with original music from him and Jacob Gorski. Art by Meg Marco.

How do you build a system for turning wild ideas into world-changing innovations? Astro Teller, Captain of Moonshots at X, The Moonshot Factory, has spent over 15 years leading Google's audacious innovation lab—the birthplace of Waymo, Google Brain, and other breakthrough projects.In this special episode, recorded live in Austin at SXSW, Astro shares the playbook to create a moonshot factory. You'll Learn:

Astro Teller is Alphabet’s Captain of Moonshots. He oversees projects at X – the moonshot factory behind innovations like Waymo and Google Brain. To celebrate X’s 15 years of pushing boundaries, Astro Teller decided to take listeners inside the factory. On The Moonshot Podcast, inventors and entrepreneurs behind breakthrough technologies reflect on their projects, both the highs and the lows. Teller sits down with Oz to discuss the process of experimentation, the importance of accepting failure and the future of innovation at Alphabet’s X.See omnystudio.com/listener for privacy information.

How do you guide a team working on innovative projects—when there is no existing playbook? Astro Teller says he uses a vetted approach to decision-making for the innovative projects that he and his teams undertake at X, Alphabet's R&D engine. Teller is the Captain of Moonshots at X, which he helped launch at Google in 2010. His mission there is to invent and launch new technologies that address serious problems in the world. But those technologies must also create the foundations for substantial new businesses for Google's parent company, Alphabet. They've worked on a pill that detects cancer, cars that drive themselves, and mega-kites that work as turbines to collect wind energy, to name just a few examples. In this episode, Teller offers key lessons for managing the process that delivers breakthrough innovations. You'll learn how he decides to keep investing in a project, and how he knows when it's time to pull the plug. You'll also learn how he assembles teams and what qualities he looks for in potential new hires. Key episode topics include: leadership, innovation, technology and analytics, leadership and managing people, experimentation, creativity, breakthrough, Alphabet, Google. HBR On Leadership curates the best case studies and conversations with the world's top business and management experts, to help you unlock the best in those around you. New episodes every week. · Listen to the original HBR IdeaCast episode: X's Astro Teller on Managing Moonshot Innovation (2023)· Find more episodes of HBR IdeaCast.· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org. ]]>

Before Elon Musk rebranded Twitter, X was already in use — at Google. Google X was Google's secret research lab, where Google's most imaginative ideas came to life. As CEO and co-founder, Astro Teller's job is to harness X's wildest, most futuristic technology to solve the world's hardest problems. The same "moonshot factory" that created Google Brain and Waymo self-driving cars is also working on carbon capture, laser-beam Internet, delivery drones, and more. I sat down with Astro to discuss how to build a culture of radical innovation. He shares some deep wisdom about unlearning what we know and why it's the counterintuitive approach that allows us to land a moonshot. This...is A Bit of Optimism. To learn more about Astro and his work, check out: X, the moonshot factorySee omnystudio.com/listener for privacy information.

Astro Teller, the CEO of Aphabet's X, runs a lab dedicated to solving some of the world's most pressing problems while also coming up with viable businesses. After he spoke at the WSJ's Future of Everything festival, we sat down with him to talk about A.I., self-driving cars, and the changing economy of tech. Further Watching: -Astro Teller's Meaning of Life  Further Listening: -Google CEO Sundar Pichai on How AI Could Change Search  -The Future of Self-Driving Cars Is Here  Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered what it takes to revolutionize the world through innovation and moonshot thinking? We are joined today by Dr. Astro Teller, co-founder and captain at X, Alphabet's renowned moonshot factory, where they're on a mission to invent and launch technologies that can change the world for the better. In this enlightening episode, Dr. Teller gives listeners a fascinating peek behind the curtain of the moonshot factory and how they design their environment to foster creative thinking and innovation. Tuning in, you'll hear Dr. Teller share his expert insights on the power of intellectual honesty, the art of unlearning limiting beliefs, and the essential skill of judging experiments rather than outcomes. We explore the strategies that foster creativity, the delicate balance between audacity and humility, and the value of maintaining a beginner's mindset in the journey of innovation. Dr. Teller also shares his thoughts on how to create internal urgency, his predictions for generative AI, and why he would love to see more companies with a moonshot division, like X. Join us as we embark on a fascinating exploration of the transformative power of innovation with a true visionary, Dr. Astro Teller! Key Points From This Episode:Dr. Teller's work at X, Alphabet's moonshot factory for developing breakthrough technologies.The deep-rooted beliefs that most people need to unlearn after they arrive at X.‘Bad idea' brainstorming and other exercises to help overcome limiting beliefs and habits.Dr. Teller's strategy for getting people to be honest with him as a CEO.Why innovation is not a game for loners.How to judge the experiment, not the outcome, and why this is essential.A breakdown of how Dr. Teller grades experiments.The five principles at X for ensuring intellectual honesty and innovation.Insights into the criteria that X institutes for their projects.How they approach quarterly reviews for an X project.Understanding X's role at Alphabet and how they monitor their pipeline.Dr. Teller's approach to balancing a “beginner's mind” with input from experts.How he determines whether someone is a good fit for a learning intervention.Why having high audacity and high humility is such a powerful combo.Using processes to innovate reliably and how it differs from gambling.Why being willing to let go of a project at X is crucial.Dr. Teller's answers to our rapid-fire questions!Links Mentioned in Today's Episode:Astro TellerAstro Teller TED SpeakerAstro Teller on XX, the moonshot factoryWingDeviate: The Science of Seeing DifferentlyJeremy UtleyJeremy Utley EmailJeremy Utley on XJeremy Utley on LinkedIn

今年9月1号，丹麦哥本哈根的SPACE10公司宣布解散。运营10年，团队只有23人，地地道道的“小微企业”。但它的另一个身份是宜家的“外部创新实验室”，披露过不少实验性很强、夺人眼球的创新方案，这让它在与宜家的合作期间，始终备受关注。因为种种原因，SPACE10与宜家的关系，几乎是不可复制的。这里当然有一些宜家方面的放权和特殊性，但更多的则源于SPACE10这家机构本身的灵活开放。不管在什么样的市场，这种形态的“公司”都是特别罕见的。另一方面，大公司却似乎都热衷以各种各样的方式，坚持做创新业务——尤其是科技巨头们，曾经都是非常向往星辰大海的。不过在经济下行期，这类业务往往也很容易因为入不敷出，被率先砍掉。大公司为何做创新、如何做创新，这个话题很大。本期节目从一系列案例中，简单总结了一些方法（或者说是套路）。而真正的创新力，可能不完全是由这些方法激发出来的。比如，失去了SPACE10的宜家，到底会走上什么样的创新之路，我们就很好奇。| 主播 |肖文杰、约小亚| 时间轴 |00:29 一家只有23个人的小公司解散了，有什么重要的03:28 Space10的成功可以复制吗10:18 科技巨头们还在“射月”吗19:12 吸引创新的折中方案22:43 宜家准备好“自主创新”了吗| 延伸阅读 |SPACE10的官方网站https://space10.com/resources那个为宜家“设计未来”的创新实验室关门了｜企划会议https://mp.weixin.qq.com/s/yrlABra7R5QQO_ZmplRh9Q英特宜家集团的公司架构https://www.inter.ikea.com/en/this-is-inter-ikea-group/our-business-in-briefSimon Caspersen的专访https://creativecommons.org/2017/04/13/future-living-with-space10/2018年SPACE10的成员曾经来过上海http://fashion.sina.com.cn/l/fu/2018-05-11/1037/doc-ihamfahw1384653.shtmlThe age of the Silicon Valley ‘moonshot' is overhttps://www.washingtonpost.com/technology/2023/03/02/big-tech-moonshots-google-meta-amazon/Google X负责人Astro Teller作为嘉宾，曾经上过《哈佛商业评论》的播客节目X's Astro Teller on Managing Moonshot Innovation | HBR IdeaCast with Alison Beard (#903) • Podcast NotesInside Amazon's Grand Challenge — a secretive lab working on cancer research and other ventureshttps://www.cnbc.com/2018/06/05/amazon-grand-challenge-moonshot-lab-google-glass-creator-babak-parviz.htmlThe Secret Lab Where Nike Invented the Power-Lacing Shoe of Our Dreamshttps://www.wired.com/2016/09/nike-self-lacing-design-hyperadapt/How The $1million Netflix Prize Spurred a Radical Innovation, Accidentallyhttps://www.forbes.com/sites/haydnshaughnessy/2011/06/28/how-the-1million-netflix-prize-spurred-a-radical-innovation-accidentally/百事可乐的开放创新平台https://www.pepsico.com/our-impact/esg-topics-a-z/open-innovationThe future of personalised beauty? Inclusivity, precision and sustainability, says L'Oréal tech chiefhttps://www.cosmeticsdesign-europe.com/Article/2020/12/03/L-Oreal-Technology-Incubator-chief-Guive-Balooch-outlines-the-future-of-personalised-beauty宜家民主日推出了更多合作款，这会为它赢得更多的年轻人吗？http://www.cbnweek.com/article_detail/21366《商业就是这样》鼓起勇气开设听友群啦。欢迎添加节目同名微信，加入听友群，一起讨论有意思的商业现象。微信号：thatisbiz为了营造更好的讨论环境，我们准备了两个小问题，请在添加微信后回答：1，你最喜欢《商业就是这样》的哪期节目？为什么？2，你希望听到《商业就是这样》聊哪个话题？期待与你交流！| 后期制作 |潘鑫| 收听方式 |你可以通过小宇宙播客App、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、汽水儿等平台收听节目。| 认识我们 |微信公众号：第一财经YiMagazine联系我们：thatisbiz@yicai.com

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Astro Teller is the CEO of X, Alphabet's moonshot division. He joins Big Technology Podcast for a taping in front of a live audience at Summit at Sea to discuss the calculations society must make around advancing AI research and how the technology can help the world. Listen for a dynamic discussion that digs into Teller's family history, the current 'moonshots' that X is taking, and whether AI moonshots should've stayed separate from Google for longer. Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. For weekly updates on the show, sign up for the pod newsletter on LinkedIn: https://www.linkedin.com/newsletters/6901970121829801984/ Questions? Feedback? Write to: bigtechnologypodcast@gmail.com

HBR IdeaCast ✓ Claim Podcast Notes Key Takeaways Check Out HBR IdeaCast Episode Page & Show NotesRead the full notes @ podcastnotes.orgHow do you solve the world's toughest problems? Or find the next big thing in tech? Lots organizations fail to explore and take big bets on new ideas because they can't tolerate the mess of experimentation and the fear of failure. At X, Alphabet's dedicated innovation factory, they don't have that problem, and Astro Teller, Captain of Moonshots at X, can explain why. Undertaking projects on everything from rural communication to ocean health to machine learning, he and his teams operate with different creative mindsets and decision-making principles than many of us. He spoke with host Alison Beard at HBR at 100: Future of Business live virtual conference.

HBR IdeaCast ✓ Claim Podcast Notes Key Takeaways Check Out HBR IdeaCast Episode Page & Show NotesRead the full notes @ podcastnotes.orgHow do you solve the world's toughest problems? Or find the next big thing in tech? Lots organizations fail to explore and take big bets on new ideas because they can't tolerate the mess of experimentation and the fear of failure. At X, Alphabet's dedicated innovation factory, they don't have that problem, and Astro Teller, Captain of Moonshots at X, can explain why. Undertaking projects on everything from rural communication to ocean health to machine learning, he and his teams operate with different creative mindsets and decision-making principles than many of us. He spoke with host Alison Beard at HBR at 100: Future of Business live virtual conference.

HBR IdeaCast ✓ Claim : Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- How do you solve the world's toughest problems? Or find the next big thing in tech? Lots organizations fail to explore and take big bets on new ideas because they can't tolerate the mess of experimentation and the fear of failure. At X, Alphabet's dedicated innovation factory, they don't have that problem, and Astro Teller, Captain of Moonshots at X, can explain why. Undertaking projects on everything from rural communication to ocean health to machine learning, he and his teams operate with different creative mindsets and decision-making principles than many of us. He spoke with host Alison Beard at HBR at 100: Future of Business live virtual conference.

How do you solve the world's toughest problems? Or find the next big thing in tech? Lots organizations fail to explore and take big bets on new ideas because they can't tolerate the mess of experimentation and the fear of failure. At X, Alphabet's dedicated innovation factory, they don't have that problem, and Astro Teller, Captain of Moonshots at X, can explain why. Undertaking projects on everything from rural communication to ocean health to machine learning, he and his teams operate with different creative mindsets and decision-making principles than many of us. He spoke with host Alison Beard at HBR at 100: Future of Business live virtual conference.

In this episode, recorded during the 2022 Abundance360 summit, Astro Teller presents the wireframe for building and executing Moonshots and the power of turning crazy ideas into breakthroughs. You will learn about: 09:57 | What's a Moonshot? 13:32 | How to build a Moonshot Culture 15:53 | We can't all be right. 22:47 | The “monkey first” strategy Dr. Astro Teller's expertise lies in intelligent technology as the CEO of Alphabet's X, The Moonshot Factory. X is a company dedicated to bringing extraordinary, audacious ideas to reality through science and technology. He was previously the founding CEO of Cerebellum Capital. _____________ Resources Visit X's website.  Learn more about Abundance360. Read the Tech Blog. Learn more about Moonshots & Mindsets.  _____________ This episode is brought to you by: My executive summit, Abundance360 Levels: Real-time feedback on how diet impacts your health. levels.link/peter  Consider a journey to optimize your body with LifeForce. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, recorded during the 2022 Abundance360 summit, Astro Teller answers questions regarding Google's OKR framework (and how it doesn't work for Moonshots), financial incentives vs. intellectual honesty, and resource allocation for endless new ideas. You will learn about: 01:58 | Pre-mortem exercise 07:30 | OKRs don't work for Moonshots 09:49 | Moonshots vs. equity 19:11 | How to allocate capital for each idea Dr. Astro Teller's expertise lies in intelligent technology as the CEO of Alphabet's X, The Moonshot Factory. X is a company dedicated to bringing extraordinary, audacious ideas to reality through science and technology. He was previously the founding CEO of Cerebellum Capital. _____________ Resources Visit X's website.  Learn more about Abundance360. Read the Tech Blog. Learn more about Moonshots & Mindsets.  _____________ This episode is brought to you by: My executive summit, Abundance360 Levels: Real-time feedback on how diet impacts your health. levels.link/peter  Consider a journey to optimize your body with LifeForce. Learn more about your ad choices. Visit megaphone.fm/adchoices

Als je een aap, die op een voetstuk zit, Shakespeare wil laten citeren. Investeer je dan het meest in de aap of in het voetstuk? Dit gedachtenexperiment van Astro Teller, baas van de uitvindfabriek van Google, schotelt Ben ons deze week voor. Wat is jouw aap? See omnystudio.com/listener for privacy information.

#81: Professional decision-maker, Annie Duke, joins Chris to talk about making better decisions. They discuss why learning the difference between luck and the quality of decisions is so important and how that can improve your life and your career, ways to improve your quitting skills, and what forces work against good quitting behavior. They also cover why so many people struggle with the decision to walk away, how to use kill criteria to determine when to quit a project, a job, or some other endeavor, and a lot more.Annie Duke (@AnnieDuke) is a best-selling author and professional decision strategist. Her 2018 bestseller, Thinking in Bets, has helped countless people make better decisions, and her latest book is Quit: The Power of Knowing When to Walk Away.Full show notes at: https://allthehacks.com/decision-making-annie-duke Partner Deals Vuori: 20% off the most comfortable performance apparel I've ever wornBlockFi: Exclusive bonus of up to $250 freeMasterClass: Learn from the world's best with 15% offPacaso: Free early access to listings and $2,500+ in closing credits Selected Links From The EpisodeConnect with Annie Duke: Website | TwitterAnnie Duke's Resources:Books:Quit: The Power of Knowing When to Walk AwayThinking in Bets: Making Smarter Decisions When You Don't Have All the FactsHow to Decide: Simple Tools for Making Better ChoicesAll the Hacks Podcast: FOMO, FOBO and How To Make Great Decisions with Patrick McGinnisResources Mentioned: Superforecasting: The Art and Science of PredictionInto Thin Air: A Personal Account of the Mt. Everest DisasterGrit: The Power of Passion and PerseveranceAstro Teller on Moonshots for Alphabet's X (Monkeys and pedestals 25:08)Knowns vs Unknowns — Are you building a successful company or just typing? Full Show NotesLearning to distinguish between luck and the quality of your decisions and two ways to improve the quality of decision-making [1:20]Improving the quality of your decisions and increasing the probability of a positive outcome when hiring [5:44]Understanding and learning to calculate the base rate [9:11]Gathering independent viewpoints to improve the quality of your information in both professional and personal situations [13:29]Explicitly permitting others to share their honest opinions and critical feedback [21:08]Understanding how the Sunk Cost Fallacy influences your decision-making and learning to shift your mindset [28:00]Utilizing advanced planning, kill criteria, and stop-loss orders [30:12]Example of the kill criteria [32:02]The importance of having a qualified quitting coach, and what to look for when choosing one [33:24]  Base rates: thinking about everything in life as a bet and making the implicit, explicit [41:49]The side-effects of making things explicit [47:35]Dealing with the emotional angst that comes with decision-making [51:41]Employing the menu decision strategy [54:41]What makes quitting such a difficult decision? [58:31]Astro Teller's mental model: monkeys and pedestals [1:04:55]Figuring out the known unknowns [1:07:01]Where to find Annie Duke online [1:07:57] PartnersVuoriVuori is a new and fresh perspective on performance apparel. Perfect if you are sick and tired of traditional, old workout gear. Everything is designed to work out in, but doesn't look or feel like it. The product is incredibly versatile and can be used for just about any activity like running, training, swimming, yoga; but also great for lounging or weekend errands.To get the most comfortable and versatile clothing on the planet with 20% off your first purchase (plus free shipping on any US order over $75 and free returns) visit allthehacks.com/vuori MasterClassWith MasterClass, you can learn from the world's best minds - anytime, anywhere, and at your own pace. With over 100 classes from a range of world-class instructors like Steph Curry, Richard Branson and Martin Scorsese, that thing you've always wanted to do is way closer than you think. When I signed up a few years ago, I jumped straight into an amazing cooking class by Thomas Keller that has totally leveled up my skills in the kitchen. I also really enjoyed FBI Hostage Negotiator, Chris Voss' class on the art of negotiation.With every class I've taken I'm blown away by the depth of knowledge the instructors have and the quality of the experience. I highly recommend you check it out. Get unlimited access to every MasterClass and 15% off an annual membership at allthehacks.com/masterclass PacasoPacaso is the modern way to buy and own a second home in over 40 world-class destinations. Each home is set up in an LLC, so you can buy as little as 1/8 of the property. And then Pacaso handles everything, from expert interior design to ongoing management, dedicated local support, and equitable, app-based scheduling – making ownership simple and turnkey.To get a free Pacaso Access account, which includes early access to new listings and up to $10,000 in credit towards closing costs, go to allthehacks.com/pacaso BlockFiIf you're interested in Crypto, BlockFi is one of the best ways to get started, letting you easily buy, sell and store your crypto assets. After signing up and linking your bank account, you can instantly trade a variety of cryptocurrencies and store them all in a secure wallet that lets you control and transfer your holdings however you want. You can also set up recurring transfers so you can dollar cost average your crypto investments over time.Or if you want another way to put your crypto investing on autopilot, there's the BlockFi Crypto Rewards Credit Card. While 1.5% cash back isn't the best in the market, that cash back is automatically invested into Bitcoin, Ethereum or whatever cryptocurrency you want. If you want to check out BlockFi, you can get an exclusive bonus of up to $250 free when you sign at allthehacks.com/blockfi Connect with All the HacksAll the Hacks: Newsletter | Website | Facebook | EmailChris Hutchins: Twitter | Instagram | Website | LinkedIn

It's almost impossible to keep up with all the crises in America today. There's inflation, energy costs, drug prices, mental health, supply chains, inequality, and so much more. Even COVID is raging again. Meanwhile, we've just kind of accepted the political animosity. Then there are the existential catastrophes on the horizon: climate change, food shortages, geopolitical crises. But what are we supposed to do about it? Those problems take science, and a boatload of money, and an almost reckless amount of courage to tackle. Thankfully, we also have those in America. In this episode of The Dumbest Guy in the Room, host John Dick welcomes Astro Teller, the head of an organization simply called X – the so-called “moonshot factory” of Alphabet, the parent company of Google and YouTube. Astro and John talk about how X is trying to solve seemingly unsolvable problems by failing as quickly and shamelessly as possible.

"Dream like a child, test like an adult", det fantastiska uttrycket får sätta tonen för det här avsnittet. Det är sagt av Astro Teller (smaka på det namnet va?) som är Head of Moonshots(och den titeln?) på Google X. Och visst är det väl just det som är utmaningen oftast? att drömma öppet, släppa vanda tankemönster och låta fantasin ta plats när vi ska ta fram idéer. Men det är ju också ett problem att vi inte låter testandet sedan vara tillräckligt robust. Detta djupdyker vi inom i det här avsnittet, hur du går från idé till verklighet.Robin Lilia ringer febrilt och har i veckans "Lilia Funderar" lite tankar på vad som egentligen krävs för att ge medarbetarna och sin organisation innovationsförmåga. Vad innebär egentligen innovationsförmåga och hur sätter man den i spel?Och i veckans goodiebag får du med dig en mycket användbar övning att använda i möten, workshops eller träffar i allmänhet när man ska jobba tillsammans under en stund. "Stinky Fish" heter övningen och du hittar den enklast genom att googla på "stinky fish hyper island" så får du upp finfina mallar för den.OCH! Missa inta att vi kör ett webinar på exakt det här temat "Från idé till verklighet" nästa vecka. Gå in på hives.co och norpa din plats!Honeypot Podcast med Fredrik Heghammar & Alexander Wennerberg LarssonProducerat av hives.co See acast.com/privacy for privacy and opt-out information.

Published on 19 Apr 2019. Original broadcast date: July 29, 2016. Failure can be devastating, but it can also make us stronger and smarter. This week, TED speakers explore how failure clears the way for success, in our everyday work, and our innermost lives. Guests include entrepreneur Astro Teller, economist Tim Harford, author Casey Gerald, and writer Lidia Yuknavitch.

Welcome to Day 1538 of our Wisdom-Trek, and thank you for joining me. This is Guthrie Chamberlain, Your Guide to WisdomCreating A Moonshot Mindset – Ask GrampsWisdom - the final frontier to true knowledge. Welcome to Wisdom-Trek! Where our mission is to create a legacy of wisdom, to seek out discernment and insights, to boldly grow where few have chosen to grow before. Hello, my friend; I am Guthrie Chamberlain, your captain on our journey to increase Wisdom and Create a Living Legacy. Thank you for joining us today as we explore wisdom on our 2nd millennium of podcasts. Today is Day 1538 of our Trek, and our focus on Fridays is the future technological and societal advances, so we call it Futuristic Fridays. My personality is one that has always been very future-oriented. Since my childhood, I have yearned for the exploration and discovery of new technologies and advancements for the future. I grew up with the original Star Trek series, and even today, as I am now on my 65th revolution around the sun, I still dream of traveling in space. Each week we will explore rapidly converging technologies and advancements, which will radically change our lives. At times, the topics may sound like something out of a science fiction novel, but each area that we explore is already well on its way of becoming a reality over the next couple of decades. To keep with our theme of “Ask Gramps,” I will put our weekly topics in the form of a question to get us on track. This week's question is, Hey Gramps, we have explored having a futuristic, exponential, gratitude, and purpose-driven mindset, but next, you mentioned a Moonshot mindset. I am not sure what you mean by a moonshot mindset. What is a Moonshot Mindset, and why do I need one?  Creating A Moonshot Mindset As an entrepreneur, or even in your personal life, what if you could achieve 10X growth while your competitors or associates achieve 10% growth? With a Moonshot Mindset, your growth is 10X bigger or better when everyone else pursues incremental change. I am using some of the information in today's episode mentioned in Peter Diamandis's blogs and book “The Future is Faster Than You Think.” If we use a business setting as an example, we see that most companies ask questions such as, “How do we reduce costs by 10%?” or “How can we increase profits by 10%?” Having a Moonshot Mindset means applying 10X thinking (or 1,000%) to all of your efforts and challenges. So, why should you aim for 10X growth instead of 10%? I'll give you three reasons: Astro Teller, Google-Alphabet's, referred to as “Captain of Moonshots” says that when you try to do 10% better, you're putting yourself in direct competition with everyone else in your industry. It's a competition that you're likely to lose. When you shoot for 10X improvement and try to do something radically hard, you approach the problem you're solving in a completely different When you attack a problem (any problem) as though it were solvable, you'll be shocked at what you come up with even if you don't know how to solve it. In our world, change is the only constant, and the rate of change is increasing. You either disrupt yourself, or someone else will. Today, I'm going to discuss what a Moonshot Mindset is and how to develop one. Let's dive in… With a Moonshot Mindset…  (1) You understand that “the day before something is a breakthrough, it's a crazy idea.” Your Moonshot Mindset permits you to tackle crazy ideas. (2) You are willing to take the risks necessary to transform industries and society for the better. You recognize that those with a Moonshot Mindset are the innovators making the world a better place, moving humanity forward, and charting the future. (3) You understand that a Moonshot within the realm of your Massively Transformative Purpose (MTP) can be the adventure of a lifetime, giving you joy...

What do online dating, terrorism and Google X have in common?... The AI revolution that is transforming our lives and what we might be sleepwalking into. Is AI becoming smarter and more intelligent than humans? Is machine learning rapidly hurdling us towards the Fourth Industrial Revolution? Is an AI takeover on the horizon?Tune in this week as Ollie highlights the eerie future-is-now realms of AI, with Sleepwalkers. Brought to us by iHeart radio and hosted by the talented Emmy and Peabody award winning Oz Woloshyn and former host of The Huffington Post science show “Talk Nerdy To Me” and the Co-founder of Belletrist Karah Preiss, Sleepwalkers explores the thrill of the AI revolution hands-on, to see how we can stay in control of our future.With the potential to either leave you rocking in the corner, excited about the future or somewhere in between, Sleepwalkers covers off on everything from how AI can be used when diagnosing aggressive cancers, automating facial recognition, helping people find love, and even writing movie scripts from scratch. With special guest including Yuval Noah Harari, author of 'Sapiens' and 'Homo Deus', Dr. Helen Fisher of Match.com, and Astro Teller, who runs X, a secretive research lab at Google.

For the first episode of this season, we're joined once again by Astro Teller to give a commencement speech to the Class of 2020. He explores how the future thinkers of the workforce are gaining their superpowers through this difficult time and emerging with radical solutions. Listen for the inspiring and honest commencement speech from one of BLK SHP's original misfits.  Click here to find Astro Teller's debut on the Black Sheep Podcast, “Astro Teller on Moonshots”  Click here to learn more about BLK SHP's current projects.

Barry O’Reilly and Jeff Gothelf have been best friends ever since Jeff reviewed Barry’s first draft of Lean Enterprise and told him it sucked. They have worked together as co-authors of the Lean series, and as consultants to Fortune 50 clients. Jeff joins Barry on the Unlearn Podcast this week to talk about his new book, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You.  Push vs Pull The higher up the corporate ladder you climb, the fewer the jobs and the fiercer the competition. You have to constantly push your way through. Jeff woke up on his 35th birthday and made the unsettling realization that he would soon be battling younger, better-skilled people for a job. He understood that this was untenable, so he vowed that he wouldn’t look for jobs anymore, rather he would have jobs look for him. He tells Barry that pulling job opportunities means telling the world explicitly who you are, where you could help them, where people can find you and what problems you can solve for them. First Steps Why do you exist? How can you help people become successful? Being forever employable involves self-assessment. Jeff says that the first step he took was to examine what he was good at and what value he had provided up to that point. Then he thought about his audience and where the market was trending. “...if you're going to plant a flag somewhere you want to plant it in a growing market rather than ... one that's shrinking,” he points out. Your Personal Brand You have a story to tell that no-one else has: storytelling is how you differentiate yourself. Jeff tells listeners that we all have a unique perspective, and it’s how we build our personal brand. He and Barry talk about sharing their stories and fighting the impostor syndrome. “People massively underestimate themselves,” Jeff says. He coaches people how to find the self-confidence to pursue their goals, a trait that is critical if you want to be successful. Barry says that doing something you enjoy gives you confidence because your passion shines through. Catching The Wave Recognizing a problem, tracking the trends, then adopting a position and sharing it, orients you to catch the wave of new opportunities. Jeff describes how sharing his ideas attracted many unforeseen opportunities. “All of a sudden this conversation goes global and that begins the pull,” he shares. “All of a sudden I start to attract new opportunities because the story and the conversation and the sharing has become so powerful. Giving all this stuff away starts to attract all these new opportunities my way.” He shares how each new opportunity gave him the confidence to take another step, until he could confidently transition into full-time entrepreneurship. Barry comments, “One of the things people also need to unlearn is this isn't like from 0 to 100% overnight.” It takes small, continuous steps and a constant process of experimenting, evolving and reinventing and growing the things you already do. Counterintuitive Leadership A great leader does not purport to have all the answers, Barry says. Instead, it’s someone who is authentic and vulnerable and willing to learn. Jeff says that he is unlearning the fear of becoming vulnerable in public. He finds that his personal struggles resonate with people. He is becoming comfortable with being uncomfortable, which Barry notes is the mark of a successful leader. Jeff is driven by enthusiastic skepticism as coined by Astro Teller: there’s always a better way to do something the next time around. Looking Forward Jeff is looking forward to the launch of Forever Employable and the new opportunities it brings his way. Resources JeffGothelf.com Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

As Captain of Moonshots (CEO) at X, Alphabet’s moonshot factory, Astro Teller oversees teams inventing and launching audacious new technologies to help solve some of the world’s hardest problems. This has led to breakthrough innovations such as self-driving cars, delivery drones, and smart contact lenses. Through his experience looking out onto 10+ year time horizons and leading moonshots at X, Astro has developed an unmatched vantage point for what the future might hold. In his address, Astro reflects on how the class of 2020 is uniquely positioned -- more than any class we’ve seen in decades -- to unleash their secret superpowers and shape a radically better future for all of us. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

Alphabet Inc.’s X (formerly Google X) creates the most daring innovations to tackle the world’s biggest problems. CEO Astro Teller joins Azeem Azhar to explain how he creates a culture of radical creativity and nurtures the audacity to fail.

Connect with Thomas Friedman Website: www.thomaslfriedman.com | Twitter: @tomfriedman | Most Recent Book: Thank you for Being LateConnect with Vrain WavesWebsite: vrainwaves.com | Twitter: @VrainWaves | Becky Twitter: @BeckyEPeters | Ben Twitter: @mrkalbImportance of Public Education (05:20) Thomas Friedman’s Educational Experiences (06:09) Mr. Friedman’s articles on New York TimesA beautiful tribute to Hattie Steinberg by Friedman Reshaping of our World (08:45) “Now is the time to understand more so that we can fear less.” - Marie Curie3 Climate Changes at once: Mother Nature, Market, Moore’s LawExponential growthMoore’s Law - Gordon Moore, co-founder of Intel (09:42) Friedman on Moore’s lawThe Second Machine Age, Brynjolfsson & McAfeeThe back half of the chessboard parable, ForbesFriedman on the chessboard parable and the acceleration of technologyQuantum computingVolkswagon Beetle storyTechnology accelerating at a pace that humans can’t adapt (13:40)Graph that Astro Teller, Google X, drew on Friedman’s wallMother Nature - Resilience & Propulsion (14:21) An Interview with Mother NatureQuestions for us to apply to education within these characteristics (17:32)#ClearTheAir on Twitter - from the amazing @ValeriaBrownEDU and team Teaching ToleranceEpisodes with Manoush Zomorodi / Cal Newport / Natalie WexlerFriedman’s CVLifelong Learning (21:45) Self-motivation divide: Owning Your Own Future - single most important competitive advantageAdvice to his daughters (23:12) Think like an immigrant - Paranoid Optimism Think like an artisan - from The Goldens @ HarvardThink like a starter-upper in Silicon Valley - Reid Hoffman - Always be in Beta (Skyline High School STEM Academy)CQ + PQ > IQThink like a waitress at Perkins Pancake House in Minneapolis - be relentlessly entrepreneurial Identity in the reshaped world (30:25)Friedman on the new gridBinary biasMyth of hemispheric dominance in the brainPersonality Tests (Myers-Briggs: Vox, Adam Grant)  The Golden Rule (33:16)Friedman on the golden ruleMarigolds, Jennifer GonzalezThe Eye People (34:13) Brandi Carlisle - The EyeRefrain: “I wrapped your love around me like a chain, but I never was afraid that it would die. You can dance in a hurricane, but only if you’re standing in the eye.”  Dynamic stability - Astro Teller on dynamic stability

Emily Chang sits down for an exclusive interview with Astro Teller, head of Alphabet's X lab, to discuss "moonshot" projects such as Waymo, Wing, Glass and Loon.

It’s another Time Travel episode of the EdTechLoop Podcast as we dive back in the Feed with Marty McFly’s DeLorean to Episode 36 Failing to Fail with Danelle Brostrom where we stop trying to be perfect, but endeavour to be useful. And if you find the pod useful, take a moment and subscribe and give us a rating on your app of choice and as always thanks for listening and inspiring!  Danelle 0:26We’re recording Right? Danelle 0:32think the word that I want to say. Larry 0:36I'm so confident I will not fail that I’m doing everything in sharpie. Larry 0:51It’s Episode 36 of the TCAPSLoop weekly podcast. My name is Larry Burden, and failing to be nominated for the Best ed tech podcast Grammy again this year. It's Danelle 1:04Danielle Brostrom  Larry 1:05see I like that, like that. You held it in. Larry 1:08I'm happy to be back in our usual day.  DanelleI know it's Tuesday LarryTuesday is podcast day.  DanelleAll right. Nice.  LarryFeeling into it, very into today. So um, how's it going?  DanelleIt's going great.  LarryAnything new, anything exciting happening in your life? anything anything exciting? Danelle 1:24Well, today, we are starting the Launchpad, which is Traverse Heights maker space. So we're going to get some kids in there who have earned it and kind of see what they gravitate towards. My favorite part about maker spaces is getting in there and getting started. And then having the kids come in and say things like, why don't you have more Legos? Or, you really can use more duct tape? And then we go, oh, yeah, we need to get those things for the maker space. So I'm excited to get in, get kids in there, and hear their thoughts about what we're missing and what we need so we can get moving and grooving with some maker space stuff. Larry 1:56Get their minds goin’.  DanelleYeah, exactly.  LarrySo You know, our topic today is, is the failure of not failing.  DanelleYeah.  LarryAnd I just want to come clean on something. So this month, I had been attempting to not do caffeine, or coffee. I, I failed this weekend.  DanelleThat's Okay.  LarryAnd it was fabulous. It was absolutely fabulous. Moving on from that moment of Zen, it is that time. So get into your lotus position, clear your mind. Larry 2:28We are supposed to learn from our mistakes. But how can we learn If We are not allowed to make them? Danelle 2:36Perfect moment of zen for today, Larry. Larry 2:41So let's get our knives our forks and cut into the meat of the show. Failing. Why is it so important? Danelle 2:50This is such a hard topic. I hate failure. I hate failure. I, I was the kid that would write my homework in pen and get to the end and make a mistake. And instead of getting white out or scribbling it or just continuing I would get a brand new piece of paper and re copy the entire thing again. It really and I I struggle with this. And I think educators as a whole, we struggle with this because the stakes are so big. You know, the kids in your class, they have one shot at second grade, they have one shot at sixth grade. You have all of these pressures on you from you know, you don't want to let down your administrator. You don't want to let down those parents, you don't want to let down the community. You you've got all this state requirements and state testing and evaluations and just, there's so much on you that it's so scary to step outside the box. And it's so scary to take that that inch of a step because oh my gosh, what if I fail? What iF I mess things up? What if this is not the right move? And I don't know if other professions have this. But man, it is so scary for educators. Larry 4:10I think it's true in every profession, I think, you know, we've been talking about, or at least in education, community, failure, and allowing our students to fail and learning from our mistakes has been a topic that we've been kind of pushing, I guess, in education for a while now. I don't want to say we pay lip service to it. But I don't think we grasp how ingrained The, the structures are in place to not allow our kids to fail or to fight against that concept. And I think it's true. I was we were talking before the show, I had done a you know, I was attempting to do some research for this. And I did the TED Talk deep dive. And the topics in regards to failure are across the board, from from business, to technology to education, everybody's saying the same thing. They're all saying, we need to allow time for failure, we need to embrace failure. And they all kind of also say the same thing. But everything is working against us. So you know, keep, I guess, keep going. My question is why is it so important? Why are we saying this is something that we that we need to, you know, really shift the paradigm of how we educate, you know, getting away from that winning and being perfect to let's, let's embrace the the mistake. Danelle 5:37I think all the research is showing us that embracing the mistake is what our kids need. And it's how we move forward in the society. I definitely would point to the Carol Dweck, “The Growth Mindset” book, her idea of just that your your mind is continuing to grow and learn and move forward. And that's that's just kind of how things work. Now, like one of the most successful companies, Google, that you know about their x. Yeah, they have a Larry 6:05moonshot, Danelle 6:06moonshot factory, Yes, they have a portion of their company called x. And it's a moonshot factory, they, they dream and they dream big. And they try to break stuff. And they try to do everything that they can to fail, because when you fail, They know that failure is true learning. So when you fail, you are held up on stage and everyone claps for you. And you get a bonus, and you get a vacation and they say, go home, You did great try again tomorrow and come back with a new idea. Because they know that when you fail, you're kind of taking all those things that were awful. Like they talked about Google Glass, specifically, It was one of their failures that came out of x. They take all the things that they learned from that. And then they use that to make a better product the next time or to just come up with better ideas next time. And I think that we need to learn from from that moonshot factory, we need to learn from that The Carol Dweck book and from the whole maker mindset that says, Yeah, you should fail, you should fail miserably. And we know that there's a lot of things in education that needs to change. And that to get to true change, we probably need to break the system completely rebuilt from the ground up. But how do we do that, and that's so scary, and Larry 7:20We hold things, So many of those things that were used to precious. And one of the, one of the TED talks that I listened to, it was on the Google X and it was Astro Teller, who was talking, And one of the, which is a great name. Larry 7:36shocking that he's in engineering. Who would’ve thought? Unknown 7:40So one of the things, one of the comments that he made was, we go into every project thinking we're going to kill the project, you know, that is their, their, their mindset is they get a great idea. And then the rest of the time as they're developing it, They're trying to kill it. And that forces you away from taking the path of least resistance. Most of the time, we're when we're working on a project, We're always looking for the easiest solution, not the best solution. And by going the opposite direction, They end up getting oftentimes the best solution or at least working through most of the flaws, by the time they get to a workable solution. Another thing that you had kind of mentioned was where do we you know, kind of where do we start? How does it how do we build this and one of the one of the issues that I think we come up with or one of the issues we run into is we're typically used to scaffolding, We scaffold one thing above on top of the other, and it makes it a lot of sense is very linear, it's supportive. There's structure underneath it. The problem is there's turbulence underneath it, we're we're trying to build a structure during an earthquake. And the earthquake is constant now, there's there's so much fluctuation, there's so much change, there's so much input, that it's not like we know what the surface is, anymore. There's too much change there. So does the scaffolding technique. Though it makes sense? And it's very intuitive to us. It doesn't necessarily the or the question, I guess would be does it apply to our current circumstance? Is it it's a great system, If The foundation is solid? Do we have to recognize now that the foundation is no longer solid. So that system, it does not make sense any longer. I was listening to By the way, a fabulous TED Talk. Eddie Obeng, super high energy, super fun. But he that's what he was talking about his comment again, on the fact that there's so much turbulence underneath. And when we do get out of it, We're told all these wonderful things about being creative and thinking out of the box. I mean, I mean, that thinking out of the box concept, The problem is, be creative. But if you do crazy things, I'll fire you. You know, the same thing goes for and I'm going on here, but the same thing goes for our students, I think, you know, we want them to, We want them to fail, We want them to take chances and be creative. But then we every single structure that we have in education is counter to that. Here are your grades here, your test results, here's you know, it's so when that is built in from the start. It's hard to kind of be a high school student not be looking that direction. If The goal is winning, There's only one winner, and everyone has failed. If it is usefulness, If the goal is usefulness than anyone taking part in the solution is successful. Danelle 10:32I never thought about it that way. But you're 100% correct. And Larry 10:34I think that's that maker space mindset. Danelle 10:37Like we want kids to be messy and uncomfortable and in fail and fall flat on your face. But we've got grades, and we've got test scores, and we've got all these other things in place that are fighting against that all the time. Larry 10:51So Danielle, what's the solution? Because I think we can go on. Not that I'm expecting a solution. In fact, what I'd love, I'd love to have some input on this, because I think this is a really important question. And I think it's something that has to be acknowledged. I mean, we look at our ISTE standards, we go through our ISTE standards all the time, because I think they're they're good things empowered learner, digital citizen, knowledge constructor, innovative designer, computational thinker, creative communicator, global collaborator, These are not easily scaffolded goals. Not a one of them. This is not a plus b equals C, there isn't one of these goals that you can make simple supporting structures to get to. However, the failure mindset, the mistake mindset, Oh, that all kind of makes sense. It all kind of leads into into these. How do we allow the time maybe that's a good place to start? How do we allow time to fail? Danelle 11:48You have to how do we not allow time to fail? We can't, we would do our kids a giant disservice if we don't allow that time to fail. Larry 11:56But it's an efficient, Daniel, it's not. Danelle 11:59You have to look at the long game though. They need this stuff. And we need to be talking with our kids. Like, when when I sit down with my with my daughter, and I say, let me tell you, mommy was really good to try to meditate. She was gonna try meditation. And I've gotten there twice. And It was awesome both times I did it. But that was going to be my goal. So telling her man, I failed at this, but I didn't fail because I learned so what did I learn? Okay, I learned that. And I talked with her about different structures that I'm going to put in place so that way I can do this or change my goal, or I think you just constantly have to be showing kids and I guess this top down, it's, you know, administrators, giving the teachers the get out of fail free card and telling them I want you to fail, I want you to try things and the teachers telling the kids, you know, I tried this and I failed. And here's how yucky it felt uncomfortable. But here's why No, it was good. Because I know that I learned and like this fits right into math, and it fits right into everything we want our kids to be doing, I think you you don't have an option. I mean, you just can't not do this with your kids. Larry 13:10When they get to that high school level, that middle school level and they've been indoctrinated into a if they were indoctrinated into a failure is good. Failure does not mean you're a loser failure actually means you're a winner if you're acknowledging it. And when they get into that middle school, when they're starting to really think for themselves, and you know, their, their self esteem isn't necessarily tied directly to what their parents say, having the strength of confidence that if they do make a mistake, it's good, as opposed to something that's going to be a hit to their self esteem. I think for their social socio emotional health, social emotional health, and well being. Having the mistake, the failure mindset be ingrained would be just just a wonderful thing. In their growth, I think they would grow much faster emotionally. If they went into, if they went into those years and into their adulthood with that failure mindset again, And You said it earlier? The long view, you know, kind of that long game in mind. Danelle 14:14Yeah, 100%. Larry 14:16I don't think we have any solutions here. Do we have any solutions here? Danelle 14:19We don't have any solutions. But we do. I mean, I would offer people to check out the “Growth Mindset” book. Check out the Astro Teller TED talk about x, the podcasts “Failure is an Option” by NPR Radio Hour, that was a really good summary of failure with a bunch of different stories. Check out some stuff on the maker movement because the maker movement is really really good at pushing this failure idea. So um, the AJ Giuliani's and the John Spencer's, They talk about failure a lot. And I would just do some learning for yourself about what it means to fail. Larry 14:54There's a there's a ton of TED talks that I will link to the show notes as well, that talk about this. It's it's really something it's a it's a restart, it is a reset in many ways. And I'm not necessarily a big fan of the full revolution tear down so we can build it back up. And actually, I take I take that back. Actually, I kind of am. To some extent, I don't think it needs to be a violent act, necessarily. But I think there's some there's something to be said for deconstruction sometimes. And I think we might need to take a hard look at that. Danelle 15:24You said that much more eloquently. That's what I meant, Larry. Larry 15:29So is there anything else you do have a lot of notes and I don't want to do, Danelle 15:33I have a lot of notes that are all about my failing is important. So we covered it. Larry 15:38Alright, so Tech Tool of the Week, Danelle 15:39Tech Tool of the Week, I'm super excited to check out this tech tool, Adobe Spark just released a big new thing that they are now free for students. So getting kids on Adobe Spark to do some digital storytelling. It's a pretty powerful graphic video stories, web page, graphic design programs. So I'm really excited to get some kids on here, specifically with the maker space and have them work on some digital storytelling. So I'm really excited that Adobe Spark is now free for students and has special things in place for under 13. So I can definitely use this with my kiddos. Larry 16:18This looks like fun.  Danelle 16:19Yeah, I know, Larry 16:20Adobe makes great products, as we know. And usually a lot of times they're professional products in Spark is a great creative product by a company that understands how Creatives think this is cool. I can't wait to wait to see how you talk to other educators about implementing this in their classroom. Danelle 16:40I will say, I just read about it yesterday. So I'm really excited to get in there and test with some students today. So this is like brand new. All right. Ted, Ted talk about Tech, Tech Tool of the Week. Fail. Larry 16:56Tutorials and updates. I'm hoping to do a Baumann Certified this week. Maybe. I know there's an email in my inbox. We'll see if he if that's going to work out. Filming Vex Robotics at West Senior High. It is robotic season. Danelle 17:10It is Robotics Season Larry 17:10Gonna do some interviewing of some students and see what they're doing. You had mentioned earlier Traverse Heights Launchpad, plan on doing a segment and the Launch pad next week. Super excited about that. In closing, follow us on Facebook and Twitter @TCAPSLoop at @Brostromda and check out the TCAPSLoop blog at tcapsloop.tcaps.net. Subscribe to the podcast on iTunes, SoundCloud, and the Google Play Store. leave a review. We love the feedback. You're listening and inspiring. Music by Podington Bear

Rory Cellan-Jones talks to the artist who has created a "deepfake" Mark Zuckerberg to put Facebook on the spot over privacy. Also in the programme, Rory gets behind the hype over artificial intelligence and talks with the head of Moonshots at Google X, Astro Teller, about whether AI is finally becoming mainstream. And in a busy week for London's tech scene, Rory visits the Founders Forum to hear from the Europeans who want to impose tighter controls on the giant American technology companies. Special guest throughout the programme is Tabitha Goldstaub who runs the CogX festival of Artificial Intelligence. (Image: Facebook CEO Mark Zuckerberg delivers the opening keynote introducing new Facebook, Messenger, WhatsApp, and Instagram privacy features at the Facebook F8 Conference on April 30, 2019. Credit: AMY OSBORNE/AFP/Getty Images)

Ash Maurya on Rocketship.FM, Richard Cheng on the Drunken PM, Jeff Gothelf on Boss Level, the mutual learning model on Troubleshooting Agile, and Amy Edmondson on Lead From The Heart. I’d love for you to email me with any comments about the show or any suggestions for podcasts I might want to feature. Email podcast@thekguy.com. This episode covers the five podcast episodes I found most interesting and wanted to share links to during the two week period starting May 27, 2019. These podcast episodes may have been released much earlier, but this was the fortnight when I started sharing links to them to my social network followers. ASH MAURYA ON ROCKETSHIP.FM The Rocketship.FM podcast featured Ash Maurya with hosts Michael Sacca and Mike Belsito. They started by talking about the lean canvas. Ash described the lean canvas as a one-page business planning tool that acts as an alternative to spending time writing a large document and exists because, when we start a new business, we know very little about it. The lean canvas was derived from Alex Osterwalder’s business model canvas and optimized for early-stage entrepreneurs. Ash says the lean canvas addresses the innovator’s bias of spending too much time thinking and talking about the solution. It asks questions like: Who are your customers? Who might be the early adopters? Why would they use your solution? How will you get your solution in front of those customers? How will you defend against competition? Where does the money come from? What is the revenue stream? Ash then described writing a follow-up book to Running Lean called Scaling Lean because readers of the first book wanted a better way to satisfy stakeholders looking for financial forecasts. He sees Running Lean as a book for the entrepreneur-to-customer conversation and Scaling Lean as a book for the conversation between the entrepreneur and other stakeholders. The usual way of sizing a market is by estimating revenue from what percentage of a market one thinks one can take, which Ash calls working top-down. Instead, Scaling Lean works bottom-up by modeling the inputs to customer value (such as a pricing model and a lifetime value model) and using this customer value model to produce a revenue estimate. Scaling Lean encourages a staged launch for your business. He compares this with Tesla’s rollout of the Model 3 by testing the riskiest assumptions of the business model by producing the Roadster, Model S, and Model X first. They talked about Fermi estimation and how you can use it to invalidate a model in as little as five minutes. Regarding inputs to such estimates, he says pricing is the most critical, followed by potential lifetime of a customer. He then says you test your estimate against the minimum success criteria, that is, the minimum number (revenue, impact, etc.) for the years invested in the startup to not have been a waste of time. You use this to build your traction model and, with each milestone, you think in terms of achieving ten times what you achieved in the previous milestone. Returning to the Tesla example, the Model S was intended be sold at ten times the quantity of the Roadster and the Model 3 is intended to sell at ten times the quantity of the Model S. Regarding the order in which to address risk, he says to think of the game Jenga (where you try to find where the stack is strongest and move pieces from there) and do the opposite. You want to build the riskiest parts first. He also shared a metaphor for preferring a focus on the customer’s problem over a solution-focus. He describes a solution-focus as building a key and then looking for a door it will open. Problem-focus, by contrast, is like finding a door that needs to be opened and trying to build a key for it. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/interview-ash-maurya-of-lean-canvas-on-scaling-lean/id808014240?i=1000437174185 Website link: https://omny.fm/shows/rocketship-fm/interview-ash-maurya-of-lean-canvas-on-scaling-l-1 RICHARD CHENG ON THE DRUNKEN PM The Drunken PM podcast featured Richard Cheng with host Dave Prior. They talked about product ownership anti-patterns such as a product owner treating the dev team like they’re her vendor or like they report to her. This puts you in a situation where the team is incentivized to keep the PO happy rather than tell her the unvarnished truth all the time. In these situations, the dev teams don’t tell the PO about problems right away and the later the PO finds out, the fewer options she has for addressing them. Instead, Richard says we need a safe environment where the dev team and PO can be open and candid with each other. They talked about whether or not building prototypes is agile and Dave admitted that he is not a big subscriber to Henrik Kniberg’s “skateboard - bicycle - motorcycle - car” model of incremental development and, if he knows he’s going to have a car in the end, he would prefer you build a steering wheel so he can give feedback on it. Richard pointed out that the danger of this line of thinking is that you get a tendency to build vertical layers instead of horizontal slices. Richard doesn’t want a technical person as his product owner since he believes that technical people favor these vertical layers. I take issue with the idea that a “technical person” is automatically assumed to have no “product thinking” skills. I think a better way to put it is to say he doesn’t want someone who lacks the training in lean startup and product management skills in the PO role, regardless of their technical skills. Other than that, I’m in total agreement with Richard here, especially regarding how the same line of thinking that leads to software being delivered in vertical layers also leads to vertically-layered organizational design. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/the-perfect-product-owner-w-richard-cheng-cst/id1121124593?i=1000436943035 Website link: https://soundcloud.com/drunkenpmradio/richard-cheng-the-perfect-product-owner-april-2019 JEFF GOTHELF ON THE BOSS LEVEL PODCAST The Boss Level podcast featured Jeff Gothelf with host Sami Honkonen. They started with a discussion of humility and the idea of having strong opinions, weakly held. Jeff says we need to admit that the ideas we put forward, even our strategic vision, are just our best guesses. When a leader puts out such a vision, she needs to open up room for her team to discuss and push back on those ideas. Sami added that this change in thinking coincides with a change in terminology to be a better fit for a world of uncertainty where words like roadmap get replaced with words like assumption, belief, bet, and experiment. They then addressed the topic of collaboration. For Jeff, organizing for collaboration means organizing in cross-functional teams and he says that even digital native organizations often get this wrong. He also says that these teams need to be empowered to make their own sprint-level decisions as they are closest to the information and, if they get it wrong, they can correct it in the next sprint. Jeff thinks the motto of every organization today should be to say that they are, in Astro Teller’s words, “enthusiastic skeptics,” excited to figure out the next improvement to their product or service. Sami asked about how organizations can change so that they begin to value continuous learning. Jeff says that we’re fighting a hundred years of manufacturing mindset that says, “The more stuff we make, the more value we deliver to our customers.” In this mindset, people see customer site visits and having engineers talk to customers as somehow less productive. He says that companies resist changing this mindset for two reasons: 1) it feels like it takes authority away from leaders; and 2) incentive structures: we don’t pay people for discovery work or collaboration or agility; we pay them for heroism and for delivery. Jeff says that this is the reason organizations fail to become agile or digitally transform: they buy all the books and training, change language and team structures, build tribes, chapters, guilds, and squads, but they don’t change the performance management system. They still measure people on the old way of working. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/jeff-gothelf-on-sense-and-respond/id1041885043?i=1000437033229 Website link: https://www.bosslevelpodcast.com/jeff-gothelf-on-sense-and-respond/ THE MUTUAL LEARNING MODEL ON TROUBLESHOOTING AGILE The Troubleshooting Agile podcast, with hosts Jeffrey Fredrick and Douglas Squirrel, featured a three-part series on the mutual learning model. The first two episodes covered the first three values of the mutual learning model: informed choice, transparency, and curiosity. The third episode covered accountability and compassion. It started with a definition of accountability from the article “Eight Behaviours for Smarter Teams” and Squirrel told a story about the origin of the word “accountability” from the time of Henry II. Jeffrey described how his relationship of accountability was transformed when he watched a talk by Kent Beck called, “Ease At Work.” Kent talked about accountability as a personal obligation to render an account of his own thoughts and feelings and how this changed Kent’s experience at work. Jeffrey sees this kind of accountability as being important for having a learning culture at work and supporting the previous two values of transparency and curiosity. Jeffrey talked about the connection between accountability and compassion, saying that when people are accountable to one another, it is a lot easier to be compassionate because you start to understand more of what went into their actions and the positions they’re arguing for. Jeffrey then pointed out a place where he finds a lack of compassion for the people in power. They also included a discussion of having compassion for yourself. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/mutual-learning-model-accountability-and-compassion/id1327456890?i=1000437494515 Website link: https://soundcloud.com/troubleshootingagile/mutual-learning-model-accountability-and-compassion AMY EDMONDSON ON LEAD FROM THE HEART The Lead From The Heart podcast featured Amy Edmondson with host Mark Crowley. Amy defined a “psychologically safe workplace” as one in which people believe they can bring their full self to work, speak up, and have their ideas, questions, and concerns welcomed. She says workplaces with high psychological safety are uncommon and organizations often have pockets of both low and high psychological safety. They talked about Google’s use of Amy’s psychological safety research to figure out what makes for high team performance. Mark made a distinction between psychological safety and physical safety and Amy responded that the two kinds of safety actually have a strong relationship. She cited the airline industry discovering through the investigation of black boxes that the majority of crashes involved somebody recognizing a concern and not being heard. She then clarified a common misconception about psychological safety. She said that when she refers to a workplace as being psychologically safe, she doesn’t mean that those in such a workplace are free from criticism or pushback or always feel good about themselves. She actually means the opposite. Psychologically safe workplaces have a high degree of candor. She contrasted this with college campuses that hold “safe spaces” where you cannot say anything that may remotely hurt someone’s feelings. Mark asked why we hold back on candor. Amy says it is a combination of how we’re socialized and how our brains work. We are highly tuned in to other’s impressions of us, particularly in hierarchical contexts. She says that many managers don’t create the conditions for psychological safety because they tend to mimic the behavior of the managers they’ve had in the past and haven’t stopped to connect their own experience of when they’ve done their best work to their management or leadership style so that their employees can do their best work. She says this tendency is a reflex and the problem is that, every now and then, this reflex is given a faulty signal that it works. For example, managing through fear can work in the short term when the task is simple and prescribed, clearly measured, and done individually. But very little of our work today has those attributes: it is complex, collaborative, and requires ingenuity to do it well. Under those conditions, fear doesn’t work. They talked about what you would look for in a candidate for a management position to ensure you get someone who can create a psychologically safe environment. She says that you want to look for people with high emotional intelligence. They should care about other’s opinions and needs but have enough self-awareness to know that their own life doesn’t depend on approval from others. You’re looking instead for passion, curiosity, and drive. Mark brought up a Deloitte study that said that 70% of people choose not to speak up about a problem at work even when they believe that not addressing it will harm the company. Amy says this is not because people rationally weigh the odds but is an unconscious act of spontaneous sense-making and temporal discounting in which we overweight an immediate event and underweight future events. Managers can address this, she says, by being willing to name the challenges faced and by asking questions. Mark asked about what we can learn from the case studies she has written about: the Wells Fargo fraudulent accounts scandal and Volkswagen emissions scandal. Amy asks us to imagine that the goals that the Wells Fargo and Volkswagen executives set for their organizations were not understood to be ridiculous at the outset and may have been intended as stretch goals. She says that when you are eager to set stretch goals, you need to have open ears. Being able to sell eight financial services products per customer is a hypothesis. Being able to create a green diesel that passes emissions tests in the US is a hypothesis. There is nothing wrong with setting these as stretch goals as long as you also encourage the people selling and developing these products to report all of the data that is coming back from the field and you adjust the goals based on this data. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/amy-edmondson-why-psychological-safety-breeds-exceptionally/id1365633369?i=1000431400656 Website link: https://www.blubrry.com/leadfromtheheartpodcast/42334779/amy-edmondson-why-psychological-safety-breeds-exceptionally-high-performing-teams/ FEEDBACK Ask questions, make comments, and let your voice be heard by emailing podcast@thekguy.com. Twitter: https://twitter.com/thekguy LinkedIn: https://www.linkedin.com/in/keithmmcdonald/ Facebook: https://www.facebook.com/thekguypage Instagram: https://www.instagram.com/the_k_guy/ YouTube: https://www.youtube.com/c/TheKGuy Website:

We travel to Silicon Valley where Astro Teller welcomes us inside X, Google's secretive innovation laboratory, to explain how one of the most powerful companies on earth is building the future. X is working on everything from creating new antibiotics to restoring internet connectivity after natural disasters. And they're not alone. Tech companies are increasingly involved in building infrastructure, and even playing the role of government. But what kind of power does this give them? And what can we do to rein it in? In this episode: Astro Teller of X, Lina Khan of Columbia Law School, Sal Candido & Pamela Desrochers of Loon, Jack Clark of OpenAI, and Jamie Susskind, author of "Future Politics".  Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

Show Notes: Geodesics (12:40) Booz Allen Hamilton (21:00) Kirk ’surprised’ himself through the cognitive ability test at a job interview - the idea of surprising ourselves through exposing ourselves to new ideas (25:00) "Cognitive view of the whole, and not just a narrow silo’ed view - the bias buster” - systems thinking (26:40) Underfitting and Overfitting (27:00) Data Science: the application of scientific discovery from data (30:00) ‘Miracle Year of Physics’ - Albert Einstein’s immaculate year (32:00) The Hubble Telescope (35:50) “Any job worth doing, is worth doing poorly” (37:50) “All models are wrong, but some are useful” - George Box (38:30) “Fail fast to learn fast” - discussed in Tim Ferriss’ conversation with Google’s Astro Teller (40:30) Palomar Mountain (46:00) Kirk’s approach to information deluge (47:00) Data literacy (48:45) We discuss the ‘lens’ we each put on the world - here’s a brilliant take on the subject by Maria Popova (51:30) "The message is in the madness” (57:00) Lighting Round: Book: Language in thought and action by Hayakawa (01:05:30) Family has been most important to setting Kirk’s trajectory Making his hear sing: contribution to a book “Demystifying AI for the enterprise” (59:40) Kirk’s Five-Cut FridaysFind Kirk online: Twitter: @KirkDBorne LinkedInPersonal blog: http://rocketdatascience.org/ Find us at originspodcast.co

Original broadcast date: July 29, 2016. Failure can be devastating, but it can also make us stronger and smarter. This week, TED speakers explore how failure clears the way for success, in our everyday work, and our innermost lives. Guests include entrepreneur Astro Teller, economist Tim Harford, author Casey Gerald, and writer Lidia Yuknavitch.

It took a long time for the fork to go from weird curiosity to ubiquitous tool. How long will it take for current technologies -- like the Japanese-style bidet toilet, or heads-up displays such as Google Glass -- to go from oddities to everyday necessities? Guests include: Astro Teller, Google’s Captain of Moonshots; Margaret Visser, author of The Rituals of Dinner. This episode is brought to you by the following advertisers: Comcast Business, go beyond fast. American Express, don’t live life without it. Learn more about your ad choices. Visit megaphone.fm/adchoices

It took a long time for the fork to go from weird curiosity to ubiquitous tool. How long will it take for current technologies -- like the Japanese-style bidet toilet, or heads-up displays such as Google Glass -- to go from oddities to everyday necessities? Guests include: Astro Teller, Google’s Captain of Moonshots; Margaret Visser, author of The Rituals of Dinner. Learn more about your ad choices. Visit megaphone.fm/adchoices

It took a long time for the fork to go from weird curiosity to ubiquitous tool. How long will it take for current technologies—like the Japanese-style bidet toilet, or heads-up displays such as Google Glass—to go from oddities to everyday necessities? Guests include: Astro Teller, Google’s Captain of Moonshots; Margaret Visser, author of "The Rituals of Dinner". See acast.com/privacy for privacy and opt-out information.

  Let's get 10x's way out there Astro Teller, that's right you read that correctly, is a man who I heard speak on how to let yourself go and really dream. Dream on the wild side and go for it. You only have to spend 10% of the time you set aside for working on yourself. S it can be as small or short as 12 minutes a day. This has got to be worth a listen and then get your journal out and go make a difference! You will love it - The old CLOUGHIE guarantee ;0) Shine brightly Paul Please remember you can leave a comment or email me with questions, requests and feedback. If you have enjoyed this or any other episode please share and subscribe. Just click on the iTunes logo or any of the other buttons at paulclough.co.uk and even get updates via email. Go to paulclough.co.uk/subscribe to learn more If you want to access my FREE HYPNOSIS tracks go to paulcloughonline.com/podcast Follow and inter-react on twitter @pcloughie Why not look for me and the podcast on SPOTIFY AND the app Castbox I'm also in iHeart radio

EP132 - NPD Idea 2018 Recap  NPD held it's semi-annual customer conference, Idea in Austin Texas on May 16th and 17th.  Jason and Scot both presented content at the show.  This weeks episode is a recap of the show. Target CEO Brian Cornell Keynote Google X, Captain of Moonshots, Astro Teller Keynote Author Michael Dart Keynote (Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty) Scot Wingo "MarketPlace Madness" (PDF) NPD Retail Trends Don Unser, Group President at The NPD Group Steve Baker, Vice President, Industry Analysis at NPD Group Jason Goldberg "Last Mile In The Customer Experience" (PDF) Oren Shauble, Partner Guinn Partners Jamie Sohosky, Walmart VP Marketing, Customer Experience Jaron Waldman, Co-Founder, Curbside Generation Z Panel Connor Blackley Youth Logic Madison Bregman  Youth Logic Jonah Stillman - Genz Guru Alexandra Levit (moderator) Entertianment by Runaway June and The Doobie Brothers Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 132 of the Jason & Scot show was recorded on Monday, May 21st 2018. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:25] Welcome to the Jason and Scott show this is episode 132 being recorded on Monday May 21st 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your Coho Scot Wingo. Scot: [0:39] Jason and welcome back Jason Scott show listeners will Jason we're both back in our local areas here I think your local are you okay. Jason: [0:50] I am I am your correct. Scot: [0:52] I never know where you are these days we were both in Austin recently and we had a real fun trip down there it's rare were in the same city much less at the same conference and we both spoke on separate topics at the NPD idea conference. [1:08] Did you have fun. Jason: [1:09] I did it was a great conference I enjoyed the conference and of course it's always fun to get to spend some time with you in person I feel like we we talk all the time via VIA the microphone but it's it's fun to actually see you making funny faces when I say stuff. Scot: [1:24] Absolutely yeah it doesn't come over to the the podcast quite as much as in person. Jason: [1:29] No we might have to start doing this as a video Call Me Maybe. Scot: [1:32] Okay so tonight we thought we would there. [1:39] Wanted to share some of the insights from the show this is a pretty interesting show that we attend and let me kick it off by explaining who is NPD the provides data 2 / 20, and how this works is because I like Nielsen Nielsen I think does this for cpgs and NPD does it for non CP Jesus how I can I think about it. Large scale systems across. Over a thousand retailers that opted into this program that data is all swirled together anonymized and then also mixed in with over 12 million consumer. For surveys and output of that is really interesting data that they Brands license and retailers to understand things so for example. Let's say you sell. [2:31] I don't know what's a good idea if a GoPro style cameras or anything like that action cameras you can use in PD data to see how is your model doing versus the competition. How you know how much is the number one doing the number to cross different retailers things like that. Every year they every other year they get some of their top customers together and categories like apparel Automotive Beauty. Construct Tronics jewelry I sent you everything but cpg and they look at the trends that are shaping the industry. [3:06] And I've spoken of this a couple times and it was exciting to have you there this year the theme was Under Fire On Fire. And it's got a clever theme so what are trying to articulate there is. Retail is under Fire everyone's feeling that but then there are certain segments that are doing really well so there's certain segments that are on fire. [3:31] Unfortunately had a conflict and I was not able to get down there for the first part of day one but you were there and we're able to attend some really good session you told me about so let's start the recap there on the morning of day 1. Jason: [3:46] So there they kick things off with a bang, you mention a lot of great brands that end it also tends to be really seen your stakeholders from a lot of the brands and retailers which is kind of cool so it's pretty, impressive intimate Gathering into the first keynote was actually the CEO of Target Brian Cornell so that's a pretty good gift as we would say in the industry and I'm always. [4:13] Like obviously I always want to hear what brand has to say it's always it's always great when these guys coming events are willing to share, [4:21] The CEOs of major retail organizations are super polished and their they certainly don't come here with the intention of giving away any Trade Secrets and they never do so. You know you got a kind of moderate your expectations you're not likely going to get some. Revolutionary new announcement from from Brian at a show like this but you know I think it's interesting to hear his his take on on a lot of the things that targets going through in trying to do. And he spent a lot of his talk. [4:51] Really talking about the sort of changing role of the store and you know he was pretty damn that he's like hey you know these stories today have all these super important roles we. Yeah we have customers that come to the store to pick up orders that they placed online we have a lot of curbside pickup now we're using the stores as an inventory location to do same-day deliveries to customers home. We ship over half our e-commerce orders from the stores to the customer's home you know customers use. tattoo sort of exploring evaluate products and now many customers want to check to make sure the products are in stock before they come to the store you know all these different use cases of how the target guest wants to use the store. That are very different than the use cases the guest had. Even seven years ago when you know most of the newest Target stores were built and so you know he spent a lot of the time talking about the challenges and opportunities of. You know taking a test or if it was designed to solve one particular set of problems and leveraging it to solve. A lot of newer very different problems and so I found that interesting. And then he did Chef to talk a little bit about their their acquisition last year or this year rather for shipped and shipped is. A delivery service so they are so you can think of the Minnesota personal shoppers before the target acquisition they supported a number of retailers. [6:26] You could order products from their website they would go to a retail store pick up those products for you and deliver them to your home. And in so you know I think most of us talk about them is primarily being a same-day delivery option. And you know Brian to mention that I think that they have curbside pickup. And over a thousand stores now and then they're quickly moving to same day delivery in a thousand stores leveraging these the shift employees that they have. They've hired but he is real Focus was. Did the delivery is the least important part of the the shipped experience that these are the magic of a shift in the reason at Target was particularly interested in and then versus some of the other vendors that into space was. That ship that had this intimate personal shopper model where they. They did that try to maintain full-time employees and they would try to send the same employee to the same customer so that all I read them you know I always tried to match up the same shop or with a customer so that that Chopper will get to know the customer overtime. That communication tools built in the platforms or the Shopper has questions are asked to make substitutions. They can communicate in real-time and apparently a high percentage of the the shipt personal shoppers are moms and so Brian kind of talked about it being, a moms to moms service and that the the target gas really value this personal relationship that they were starting to develop with this. This formerly shipped person personal shopper that's now a core part of the new Target experience. Scot: [8:02] Wrinkled so then after that they followed up with another strong keynote this one was from Google. Jason: [8:10] Answer this is a dude I'm pretty sure this is not the name his mother gave him but he goes by Astro Teller, and I was familiar with that sir I haven't seen him speak before though and he was I thought he was awesome so she is responsible for the moonshot program at Google, and you may know more about this than I do but like in general I think of the moonshot program is the portfolio of, initiatives at Google that are all intended to develop new billion-dollar plus Revenue businesses so like the autonomous vehicles would be. The the big Marquee thing in the in the moonshot program. Scot: [8:51] Yeah they would they transition to alphabets I think they call it X and then the self-driving is spun out as, waymo there's a couple other things they've done but inside of their. [9:08] I think this drones the balloon internet's flying cars that you're so a lot of really wacky stuff in there so. Plenty of interesting things going on in that that group. Jason: [9:19] And will come back to Wacky but as you can imagine a guy named Astro is pretty good at talking wacky so, he he he was mainly talking about, Innovation and he started out by defining this thing that he called level 1 versus level 2 Innovation right and so level 1 Innovation that are like those things that could make your business 10% more successful and the level to Innovation are those things that could make you you know 10 x more successful. And so you know he's not the only guy talking about 10% versus 10x but his point was. [9:57] The first time you can't you hear any good 10x idea it's going to sound crazy, and so like by definition to be successful at these kind of 10x Innovations in any organization you have to be comfortable sounding crazy and you and you have to cultivate environment that safe enough that, the people are comfortable enough proposing things that sound crazy because he's like you know his is premises fundamentally. These things that are so disruptive to the business that they could you know Drive 10x growth for the business. [10:32] Like just are so disruptive that they that they don't sound rational or safe. Upon you know first consideration and so kind of funny line. He is a no-show hands in the audience imma give you a choice between two options and you raise your hands and tell me which one you would rather do. Would you rather do an initiative that has the potential to generate a billion dollars in new revenue for your company but only has a 10% chance of success. Or would you rather do something that will generate a million dollars but has a guaranteed success and. Not surprisingly that you know basically everyone in the audience raised her hand and said hey we would rather do the billion dollars with a 10% chance. Mathematicians on their listen to podcast with quickly note that like the. The weighted value of a 10 billion dollar opportunity with the 10% chance is still a hundred million dollar opportunity versus a $1000000 opportunity so. So statistically speaking that that's the. The better risk but then he asked the funny frog question how many of you fundamentally believe that your boss always supports the billion-dollar opportunity versus the million dollars guarantee. And way less hands went up and so he's like Alright so. [11:55] Here here here's my Innovation solution for you you don't need a new innovation strategy you need a new boss. And so he you know you kind of went into this this whole premise about how organizations are just. Young wired to avoid risk and that you know even though it's irrational you know most most organizations are are built to reward. In a biased towards the $1000000 in guaranteed Revenue versus the the 10% chance at a billion dollars shot and how companies that want to be successful you don't have to think differently. He even kind of went into even some of the things that you you should do to be a successful level to Innovation company. And you know one of the big points he had there was that you should always tackle the hardest part first. Any he talked about how that's kind of counterintuitive that a lot of people that you don't want to get a quick success under their belt so you know the tackle the part that seems. Easiest to do and you know you talked about how when you explain to someone rationally why they should do the hard part first. They say they kind of get it but it doesn't really change behavior and so he has come up with this kind of silly metaphor. To make it more apparent he's like if your boss assigned you to get a monkey teach it to recite Shakespeare standing on a pillar. [13:22] Should you start by teaching the monkey how to recite Shakespeare or should you start by building the pillar. [13:29] And his his point being like sure you could start by building the pillar and you get a early way in and you can say you are 50% through the problem because you solve one of the two problems. [13:39] You're never going to teach the monkey how to recite Shakespeare so building the pillar was a complete and utter waste of time whereas if you would have started with the problem of. Training the monkey to recite Shakespeare you would have quickly learned you cannot impact training monkey to recite Shakespeare. And therefore you know you would have moved on and then a company that rewards level to innovation. That that quick learning and failure you know what would have been rewarded versus versus penalized so that was kind of. [14:09] The premise of his talk he was a super engaging heads funny antidotes. My favorite part of his presentation was definitely the off-script moment he he walked through a bunch of. Future technologies that he feels like are going to create 10x opportunities for fur companies so he was talking about bioengineering he's talking about it and he wasn't so much selling any of these specific ideas but just talking about how. They trigger these kind of 10x ideas and you know some of the things that you might do with them sound sound crazy at first, and one of the points you if you wanted to make was about you know some changes to cybersecurity and so is a precursor he said he he asked everyone like, Teresa hand if they were you know primarily concerned about cyber-security today and, how much snow in in the room raised their hand and it was it was his reaction was hysterical he it was kind of a No-No moments, and he's like he's like oh my God forget all this stuff about innovation. I have bad news for you the bad guy is already in your network like you've already been breached. I didn't realize this wasn't already coming. And so this whole whole like absolutely correct narrative about how. You know sophisticated intrusion has gotten and how you know these kids that attend that the hacker conference is if I break into much more secure networks than retailer networks for fun and how like all these networks are almost certainly already breached in there already people inside your network. [15:44] And that if you don't have a business model to protect your customers data when you've already been breached you know you're probably in Trouble In fairness to the attendees, you know he went right after Brian Cornell from Target so you know a ton of target people were in the audience and if you work at Target and you you you been the victim of the very public breach that had a material impact on your business, you probably don't in a public room raise your hand and say hey I'm super concerned about cyber-security right so you know maybe maybe people just felt like it was inappropriate, to share that concern publicly and that's why they didn't respond or maybe they had question-answering fatigue by that point. But it was a funny diatribe that Astro went off on and and I certainly true like we all should act like like the bad guys already internet work. Scot: [16:35] Got it yet maybe it's cuz Brands a lot of brands of these conferences are pretty early on their direct consumer turning so maybe they may they're not even really thinking transaction websites maybe while they're not retailers in room should be pretty stuff. Jason: [16:51] Yeah and I will do it on another show that there been a lot more breaches and in retail in the last couple months in particular Avengers there a lot of retailers rely on it been breached and it's doing a black eye at a Best Buy in Sears in a bunch of others. Scot: [17:05] Yeah but what I find interesting is it's the ones I've seen usually are not through the Commerce side because the Commerce sides kind of got more thought around this usually is to the physical point of sale which is the entry. Jason: [17:18] Yet the physical plant cells have been a disaster and then some of these recent ones were where Aunt like ancillary things like the. The chat system that the retailer uses for customer service that you know you can also change an order via chat and so there's a Commerce function in there and your point is. It's not leveraging the same technology as the normal e-commerce site and doesn't you know apparently and in several cases didn't have the same level of security. Scot: [17:45] Cool and then who was up after Google. Jason: [17:49] So then the afternoon keynote and this is all on Wednesday so Wednesday was kind of a full day I think most of the attendees maybe showed up Tuesday night or early Wednesday morning. Tuesday afternoon keynote after lunch it was a gentleman Michael Dart who's at the a t Kearney and. He has written a book called retail seismic shift how to shift faster respond better and when customer loyalty and I want to see it came out. Late last year maybe like November or so so it's probably about 6 months old though. [18:28] And so he did it talk about consumers of the future and had a lot of good points in it I think we're going to try to get him on the show here in the upcoming episode. Scot: [18:38] Yes so maybe we should let's give just a little taste and then we'll. Jason: [18:43] So a couple of the things that jumped out of me and that's that's got subtle way of saying that we're going to slow an interesting thing I just never thought about is one of the trans he talks about his dematerialization which is this sort of shift. From atoms to pixels. And he had an interesting stat that in order to create a dollar of GDP in 1930 required about 4 kg of material. Like you had to make into something to sell to generated our GDP. That that same GDP in 1990 so 60 years later you can make with one kilogram so so the amount of of atoms I got cut down by 1/4. Only 25% of the atoms are required 60 years later you know fast forward today and you only need a hundred mg so one tenth of what you needed in 1990 in so there's that just. You know this this strong shift in the economy away from from Material Goods driving the the economy. [19:47] He you know then kind of went into the the bifurcation topic that we talked about a few times on the show so you know he had to stab that 65% of the. Of the population was in the middle class in the 1970s and today it's only about 40% of the population is in the. The middle class so you're getting you know Uber rich people and poor people and you know his his promises one of the ways that that plays out in. Retail is you have these on one end of the spectrum price base retailers are really focus on offering low price and that cohort a Retailer's he. Believe have grown 35% is there is there five year growth rate. [20:28] For the price face retailer 37% on the other end of the spectrum the luxury premium brands of actually grown even better at like 80%. And all the retailers in between that he would call the balance retailers that aren't like aggressively focused on price and aggressively focused on luxury experiences have only grown at 2% so it's sort of showing the. The growth and Retail is exactly mirror the bifurcation of the population of we've had Casey well and brought back from the Delight talking about that on the show as well. You know you had some interesting statistics on on malls we talked a lot about how the a malls are doing a lot better than the rest of the malls but he actually has some statistics that all malls are down 9% it's just. The a malls are traffic is down 9% over the last couple years from a better starting point so they've gone from like growing to flatware as the BNC malls have gone from Flat to losing 10% of their traffic in the last 2 years. Scot: [21:30] Yeah on the malls he also I'll put it out as a teaser from having the show he had the the. [21:38] Worst Mulligan prediction I've heard so he had the highest number of Mall closures that he's thinking are going to happen so I was a little surprised by that but that's interesting. Jason: [21:50] But it is true that like only about like 20% of the malls would be in this like a category so I think did he say their UE thought about a thousand miles we get taken out of the system is that when I'm remembering 13. Scot: [22:03] I think you said 1300 out of like 1500 I think there's only like 200 remaining. Jason: [22:08] So that's that does still mirror that kind of a versus B and C ratio. Sign out we'll talk about another show is the Planning Commission in Miami-Dade Florida just approved a new mall project which they're very few of those in the world, and this mall would actually be the largest mall in the US who would be bigger than the Mall of America in Minneapolis and so that. Can a bucking the the the mall again in friend is we could have a new bigger motor than we've ever seen before which would be an interesting evolution. And then the last thing I'll touch on from. Michael Jordan's presentation he was talking about this Matrix that he called the the con Matrix. Is developed by this one on barbercon who's the professor at Ward and she she would have booked a couple years ago called the shopping Revolution. And in her world like. You could draw this 2 by 2 Matrix that all retailers fit in on the left side of the Matrix are our retailers that are focused on product benefits and so I'm proud of benefits on one end of the spectrum you have. [23:16] People that focus on The Prestige of the brand and so she would use like. Louis Vuitton or Warby Parker Saks Fifth Avenue or Zara Nike is kind of brand. Branda Advocates there and she would use like Eataly or Sephora as experience face retailers as the other end of that that. That extreme in in the other side of the Matrix would be people that focus on customer experience and their the. The spectrum is from people that primarily focus on a low price so she's got like Costco Walmart TJ Maxx in Burlington and that. That quadrant and then frictionless. As the as the other end of that spectrum and she has Amazon is the primary example of a frictionless and so kind of a different Spectrum this would be way more apparent if I were able to drop for you on the podcast so maybe I'll try to put a picture in the. In the show notes but as as you'll hear a lot of retail pendants talked about like another 10 to be the Spectrum there tend to be areas. Any Spectrum where retailers can really Thrive and do well and then the the retailers that are really struggling and we talked about Molly get in and we talked about retailers that are seeing negative growth. It's almost always the case that there. [24:38] The ones that have fall in the middle of the spectrum's and haven't really made a committed effort to own. You know one of one of the the pillars and so this this was another one of these Matrix is where. Where that you know you kind of look at at her Marquis examples in each each of the quadrants and say yeah that makes perfect sense and then you'd say you know folks that kind of fall in the middle of this this to buy to our bar probably in trouble and. And you know at the moment that that's sort of what's playing at in the marketplace. [25:10] Yeah so then that was all really warm up so those were those were a sort of the three opening acts Target Google, Michael dark, because then we all went to a even bigger room where they had their biggest session of the show which is this whole session about marketplaces and sign up for our listeners Scott, is a second-year Scott's done this talk and it was super annoying for me because every time I would talk to the the women planning the show about my session that say Hey registrations great you're doing really well you're right the second most popular session, but you're way behind Scott. Scot: [25:51] Yep so that was fun I was I was coaching them to make sure that you knew that I was figured a little fun competition there would be. Jason: [26:03] Yes and I I was a little just cuz you did get to pick your topic and I sort of I I accepted a topic they put in the agenda. Scot: [26:11] But you knocked it out of the park will get to that in the second yes or no. Jason: [26:13] Thanks man so what did you talk about in marketplaces is that a thing. Scot: [26:17] It is yep so two years ago and I did my skin. [26:22] Standard Amazon talk which is essentially for long-time listeners if you go way back to episode 24 we did the Amazon Deep dive so that's kind of a lot of the same content, that I gave that talk and this time they wanted to kind of widened aperture and talk about marketplaces so just just a quick summary about what we talked about. And what will do is. I'll send you a pediatrician that we can put kind of a copy to it in the link to it in the show notes if people want to go to the presentation so. The Purge for Marketplace is really interesting because you know you and I've been at the salon time I've been at this Marketplace thing for 20 years. [27:02] And what I found is there's a huge desire for Content that. [27:07] Pretty basic for what a retailer or a seller with the Cabana Marketplace because what's happening is all these brands are starting to think about going Direct. And they're just learning all the basics that that you know. A retailer or a seller has already there I'm kind of version 8 these guys are on Virgin once so. But it is always fun to kind of go back and revisit these things because the world has changed so much just a simple thing and you and I had a fun to scream about the marketplace and how do you do to find it so for example selling a car on over. [27:42] Talk is that a Marketplace or not I would say by strict definition probably not because. Well my definition marketplaces you sell off of your website. There's transparency for the consumer who you're buying from and then the business model is a percentage kind of a business model not a traditional wholesale markup so once you have that wholesale markup in there it's just a drop ship relationship. [28:07] First party retailer not a Marketplace so so in this talk we we probably talked about yo. Taking a step back and talk about consumers what do they want yeah we've talked about that a lot on the show don't think they'll be any surprises there then what is a Marketplace. [28:23] So just answer that question the types of marketplaces so you have pure plays like eBay you have hybrids like Amazon you've got a new social ones you got at base now. Etc, and then we talked about the pros and cons of selling on Marketplace and then some takeaways for the Brand's so it was, when I'm in the middle of training I can never remember the questions I don't know if you recall any that were Salient for listeners but. There was way more questions we had time for and then we had to go to a break and then had a lot of good discussions around marketplaces. Jason: [29:00] Yeah and let the record show I think you like I certainly agree with your definition that like, Wayfair is a drop-ship program more so than a Marketplace but what you call and Marketplace. That I totally understand after you explained it but like I think myself in a lot of other people don't immediately think of his Marketplace are some of the the social selling models in like when Google sells products through pla Zoar, shoppable pins on Pinterest or some of those things and then once you draw the picture I totally get out it is a Marketplace but I think those are the the the the one that outliers that kind of surprise, are the sneaky marketplaces if you well. Scot: [29:40] Yeah and when you're selling on eBay and Amazon. Don Juan differentiator is day or The Merchant of record which do I think about is when the consumer gets their credit card it says Amazon not you know Jason's Mouse shop so. But then to July these new models they're using so his new payment systems like a striper Braintree and they're asking you to, the merchant to now be The Merchant of record so it's kind of an interesting hybrid in that way. But it still has a percent of sales model there still a fair amount transparency does Consumer they're dealing with a third party so I. I continue to put those in the marketplace bucket but you know a lot of people don't. Realize when you're using things like Wanelo or there's this many of these now there's, we are well over 200 Market places that we track it down visor and more everyday and there's all kinds of really interesting models there is super vertical ones like. Reverb for professional music. [30:42] Or there's some for you know that dinner Morpher city-dwellers that are in the apparel category and it's kind of like high-end apparel so you're a pair of sunglasses that. Probably you and I wouldn't buy for $600 but there's someone out there that that is into those kinds of things. Jason: [30:58] Yep and I think one of the marketplaces that you introduced a lot of the audience to for the first time probably was wish and I happened to notice they're running like national tv ads now. Scot: [31:10] Yeah yeah wishes really, yeah they don't disclose a lot but there's all these rumors that they have crossed over a billion dollars at um they're spending a lot of money on National branding so they've done, I need to be a sponsorship so drawn symbol logos their logos are on jerseys they're doing a pretty big ad campaign around their Marketplace. I think of them as a cross-border Marketplace some most product available on wish is being sold direct from China and they. If I'm in a lot of supply chain things and whatnot. [31:44] The result is you get super cheap product which really applies that value or any consumer we talked about and bifurcation. But the trade-off is cuz a lot of its kind of on the literal slow boat from China it does take awhile to get there so it's one of those kind of trade-offs that consumers seem to be willing to make, today, I'm the one thing I worry about witches Amazon is now I got kind of all the same stuff at the same price but then it's an FBA so now you get it 2 days so it can be interesting to see how wish does against that. Head-on competition. Jason: [32:16] Yeah yeah the the television that I noticed, it was like a dad that had bought like SmartWatches for three kids and they each got like 10 bucks and so the kids are you know it's it's he's low-cost like sort of surprise and Delight moments. But I did have a take away from their their big NBA sponsorship is if you if you are building a business and you decide to use it professional sports endorsements, make sure the players know what the heck you do because there's some really funny videos on YouTube of like reporters asking. LA Lakers what which isn't as they're wearing The Witcher logo on their uniform and they they have literally no idea. Scot: [32:54] And then after my session we went to a one that you were excited about which was the jinsy panel. Jason: [33:03] Yeah I probably made Scott go to this one and. You know this is kind of a common model at a lot of shows is you you bring actual Generation Z folks. To talk to the audience and like help help give them the more accurate you know representation of of this. This Persona that you don't lot of Market marketers are targeting and what what's a little different about the MPD version like very often. Literally like the show organizers will go to a high school and get like five regular high schoolers and have you know some moderator ask them questions about how they shop or what brands they like and whether they like going to malls or not. In this case these are almost I'll call them professional Generation Z spokespeople. There's a guy I got to meet a couple of times now Connor Blakely who. I don't I don't know how old he is but you know he's probably like 19 and he started a company called youth logic and they essentially cell, need this kind of advisory service to Brands and so is a brand you you higher. Connor and he sends some genze folks to your office to. Serta evaluate your offerings and and talk about you know how they're seen through the the jimsey wins so Connor was on the panel one one of his employees Madison bringman was on the panel and then. [34:34] Another gen Z expert that it start his own company called Jen's iguru a guy named Jonah Stillman and I think Jonah actually got Mark Cuban to invest in his company. So we have these kind of three genzie's they were interviewed by the moderator who is Alexandria Levitt. I wrote a book about about some some other customer to cohorts in the past. Lacerta interviewing and they're all the typical funny moments like they. You know it some point they talk about olds and you know referencing like parents that that don't get something and that you know they. They talked about super old people and they were talking about people that were like 35 and older which you know probably was every single person in the in the audience. There's a lot of of a interesting dialogue about. Authenticity and purpose so you know like there's this notion that like genze like brands with a purpose like. The Tom shoes you know buy one get one kind of program but how Jen's he's really good at smelling out these inauthentic purposes. And that you know a lot of Brands Make Mistakes by having these inauthentic purposes Connor use one example of a you know company that bought a Super Bowl ad. Do I got a message that they are that they have an environmentally friendly purpose and conures like. [36:06] Hey if you really have an environmentally friendly purpose you would have wasted five million dollars on a Superbowl and and his you know kind of thing was, what you have to understand is jenzie grew up digital they've been bombarded with all these messages after multitask much more than any previous generation and so is a result they're much better at curating information and he he going to bluntly put it, like we we have more attuned BS meters than previous cohorts, and so you know you just have to be really careful about being being inauthentic with him and so there's some interesting takeaways, you know I thought the panel did a good job but I personally I do Wonder, if this is the last cohort we ever have to talk about because I like I do have this kind of premise that all the behaviors they were describing, like I can find you 60 year old to behave exactly the same way and in the old world of like television advertising like one of the only things we can know about her audience was how old they were and so we could kind of Taylor are commercials to a particular age, but today I feel like we have much more granular tools to the market to individuals and so I just I just wonder if, is like the differences between Millennials and gen Z are are ever going to be as important as as you know once the the differences between Boomers and and gen-xers was. Scot: [37:33] Yeah I kind of came away from the panel with called. Cognitive dissonance where says there's like six examples where they would say one thing and then they would like say something that totally countered it and it was really hard. To get your head around so the one example is in the early part. UConn reslife Genji's love them all is great I got them all the time and then someone else then several times you can tell that they haven't been to the mall a very long time because you know the guy was trying to describe what. Abercrombie looks like now and he couldn't really kind of articulated cuz I don't think he's been in an Abercrombie in a long time and then some. Jason: [38:10] Fun of Abercrombie from like 4 years ago but you're right like they have chain. Scot: [38:13] And then someone said if you had $100 what would you do in one guys like buy stuff in fortnite and you know the girl was like I buy some Nike stuff but she's not going to go to the mall for that she'll go to. I assumed she'd order on. [38:27] She also said you know I just buy everything from Amazon and I know from my Gins ears that you don't got to college age kids they do not like to go to the mall and you really have to kind of like. Dragon alert. So there's some that was kind of one example there's like six or seven other ones were just kind of like you just counteracted what you just said like 6 minutes ago. I don't know it's hard to nail down if I can. There's no actual thing to do. Jason: [38:56] Yeah no end to me part of that is like, I'm sure you can find Jen's ears that do go to the mall like an N relative to other cohorts yeah there are there are more 16 year old kids at the mall then there are 60 year olds at the mall, but like it's going down across all cohorts and and you know the point is being today you can know which 10, gen Z years really do want to go to the mall and you can have a message for them and you can know which ones like by 95% of the purchases on Amazon and you can have a different message for them so, that's kind of my death of the personas as we move into a one-to-one world. Scot: [39:36] Yeah I did not one thing the folks at NPD do a great job at is the entertainment at their shows is top-notch so they shuttle us over to Austin sea life which is exciting I never been there before I and we saw, a country music band which was runaway June and then the Doobie Brothers and it was kind of a long day so I actually enjoyed the opening acts kind of more than the closing act but that was just going to be so that was good. Jason: [40:04] Yeah and I I know nothing about country music so I had never heard of them so that way it's got a fun and I think it's a trio of young women that sing harmonies and one of the women was the granddaughter of John Wayne. Scot: [40:18] Yeah that was kind of neat neat fun fact. [40:22] So then we that was day one and then Day 2 began with you drinking three venti latte and then we went to go see Don Unser he is the biggest titles VP of sales there in PD he's the head sales guy and in one of the guys that leads there vertical teams and he had a really good presentation of some of the insights they've gotten from their data. Jason: [40:49] And so. The a Scott was nice enough to have bought at least one of those lattes for me that morning said thank you very much I appreciated that I had to meet early for breakfast with my panel so that was super nice of you. So MPD because they have access to this really rich data set Don and in particular is super well known for doing these retail Trends Decks that leverage update a lot and so this was kind of a. A permeation of that like he had some key retail Trends from the date in there and then you also had some. Hypothesis about like how consumers were actually changing as a result of some of these Trends which that was maybe a new spin on it. So is you mentioned upfront MPD tracks these 20 core categories across a whole bunch of retailers. And so it was the first thing he shows is MPD money so I'd which is kind of. How big each of the categories that they track is and whether it's growing or shrinking in so this was. A March 2018 view looking at growth over the last 12 months and you had you know category like the biggest category with by far the most significant growth for them as video games. So that category was growing at 18.4%. And it's a decent-size market it's like a 36 billion dollar market as they is they Define it Prestige Beauty was growing at 9.4% small appliances were growing at 7% Auto Parts at 5%. [42:24] Toys at 5%. Consumer electronics at 4.7% a house where is it 3.8 and then you kind of dropped in all these categories that had. Pretty nominal gross box office supplies Footwear perishable grocery Dry Goods Health and Beauty AIDS. And then you got into the bottom categories that were laggards for them apparel was basically flat accessories which is like sunglasses and things like that was down 2%. And then the big loser which is probably no surprise to anyone as Video Entertainment. Which young for most of The 3 Tails used to be movies that they sold on these plastic circle is called DVDs. And that that was way down at like 12% so. All told if you total up all 20 categories and MPD follows their following about 1.8 trillion dollars in consumer spending. All retails probably about 3.8 trillion dollars so it's a good chunk of all consumer spending and on the aggregate all those categories grew at 1.8%. You know but it's interesting to know that you know they're these big opportunities and in things like video games and Beauty less opportunities and apparel and accessories. And if you're a subscriber to MPD. That the even more granular view which Don didn't get into is super important cuz you look at consumer electronics and you say oh my gosh it's growing at 4.7% that's good news but then you look you look at the Grand your data and you see that like. [43:54] You know flat screen TVs which is the bulk of of the market you know it's kind of flat to down and it's things like headphones and smart smart speakers that are responsible for all the growth in the Consumer Electronics category, that's really kind of the the magic value of NPD is having that that. Granular look at what's happening in subcategories what's growing what's ranking you know what's on Trend versus off of trend. The one of the things that Don broke out that was kind of a new-look that I haven't seen them talk about before is that this concept of. Distribution of of Shoppers based on the amount of their spend is online versus offline so they so. See if I can describe this in a way that this possible to follow there's a chunk of the u.s. population that spends less than 10% of their their makes less than 10% of their purchases online. [44:55] And that chunk is 43% of all consumers spend less than 10% online then there's a cohort that's been 10 to 25% online that junk is 18% of the population another 20%. [45:10] 20% spend 25 to 50% online another 13%. Percent spend 50 to 75% online and then they're 6% of the population that spends more than 75% of their budget online, and said you know they had this kind of interesting distribution and you say oh my gosh the overwhelming majority of consumers 43%. Still you know which is the biggest by far one of these cohorts still spend less than 10% of their daughters online. You know the easy take away there is there's a lot more online gross and you don't call back to Michael Dart from the day before like he made the point. Nobody knows what that. What the final equilibrium will be on online versus offline shopping like Michael postulated that it could be 50/50 eventually but what he says I do know is. That is a one way Road people are only moving from offline to online that there are not people moving from online back to us. Which only makes some sense so. [46:12] You take mpd's new idea of breaking down the distribution of spender of Shoppers by these different different spending patterns. And then he you didn't break it down by retailer and you get some really interesting insights right so. Less than 1% of Amazon Shoppers spend less than 10% of their budget online so that big 43%. [46:36] Amazon only has 1% of those guys like those guys are not Amazon Choppers yet which is like frankly great news for Amazon. And Walmart is exactly the opposite right like the biggest chunk of Walmart shoppers spend. Less than 10% of their of their budget online and a tiny sliver of the Walmart Shopper spend 75% online and so you kind of you know those are the two extremes. Amazon heavily biased towards predominately online Shoppers Walmart heavily biased towards very casual online Choppers. And then you know what was interesting as they showed Target Best Buy in Kohl's which had surprisingly even distribution across all of those different colored so it's kind of interesting Target Best Buy in Kohl's. [47:25] Do just about as well with the the guys that spend 75% of their budget on line is they do with it that the women that's been less than 10% online versus. Walmart and Amazon you know I tended to be heavily bifurcated and so I thought I thought that was sort of an interesting new. New dimension that I hadn't really thought about before. Scot: [47:46] Yeah it was really cool it kind of need to take away was you know once there's another one where. [47:55] The big guy is so close Target at such a loss share as people went towards online in Amazon. With exception of Best Buy so it showed in one takeaway was Best Buy seem so kind of figured out how to stop erosion so you're what are they doing to do that and then you know there's definitely this battle for that 43% of people that are. We think we'll come online and your Walmart play wants to keep them in the Walmart family in Amazon, wants to extract them over onto Prime and that's going to be a really interesting Battle Ground over the next five years was one of my takeaway isn't it was just, we heard Mark Laurie talk about it Amazon hasn't really talked about specifically but some of the moves they've made with going to monthly prime number you know. [48:38] Paying Prime fees with cats all that stuff has been kind of along the same lines so it's going to be interesting to watch that that battle come to play. Jason: [48:46] Yeah yeah for sure and you know it. [48:51] I mean I always enjoy Downs presentations cuz I just think the the date is super valuable and it's like you know we have all these urban legends about how things are doing. Let there be super useful data sets the MPD provides like there's another one I didn't cover but that they do frequently. Where they show the fastest-growing subcategories right and that's all you know much more important than the big categories are you find out there like a shoes my beat Footwear might be flat. [49:21] Performance running shoes is a huge growth opportunity right now. And you know they even particularly talked about how in the subcategories. You can really see trends go viral so I can example that use is like Office Products is not a particular growth industry right now but. Elmer's Glue like in that the adhesive category is booming. And the reason is booming for for you no parents that don't have have like sub 10 year old children at home is there's this huge trend on YouTube of kids making goo. And slime rather yeah. And you know they're all these different ways to make an all these interesting you know things kids are doing with slime in the primary ingredient for all this slime is Elmer's glue and before this trend. Office product companies mainly sold for Nas you know bottles of Elmer's glue that you'd use to glue paper together and now they're all selling 5-gallon bottles of this this this glue and you know selling a much higher quantities. Scot: [50:31] Yeah it sucks I won't get into it it's a problem so I'm fine just taking over our lives. Jason: [50:36] Yeah it's interesting to see those Trends in and be able to react to this trans another one is like the instapot is the is this you no booming small cooking appliance which has you know lifted the whole small appliances category at the MoMA. Scot: [50:52] So that was the highlight there and then there was some random guy talking about last mile did you go to them. Jason: [51:02] I did I did I was actually the moderator for that one. Scot: [51:05] Oh yeah yeah. Jason: [51:07] Yes it might have been hard for you to follow because they had to like shrink down the room a lot from the earlier Marketplace one you know not make it look empty with with just interested in something as trivial as. You know how you get the goods to the consumer. Scot: [51:24] Is more intimate setting than the marketplace. Jason: [51:27] Exactly. [51:28] But I thought we had a good day so so I had three subject matter experts on the panel we had Jamie sadlowski who's the VP of customer experience at Walmart VP of marketing. Owns the Indian customer experience for Walmart and this is you know Scott Walmart is doing you know a ton of new last-mile experiences. We had a Jarren Waldman who's the founder of curbside so there a vendor. Curbside pickup programs for a bunch of retailers including like Sephora Nordstrom CVS. And Jared has kind of cool past he had the it started a mobile geolocation company that ultimately got bought by Apple and so Jaron actually ran the the mobile geolocation team at Apple for like 4 years and. You know a big part of the value proposition of curbside is that there's some really smart technology for using your phone to geo-locate you and get your order ready you know as you pull into the parking lot. So he had had some good good povs about. What customer expectations were in in The Last Mile and then we had a gentleman named Warren schauble who's from. A consulting firm called Gwen industries that specialize in drum Technologies. And Gwen is his bosses name who was the former president of DJI so you know certainly credible. [53:04] Drones face but these guys are selling like industrial drones for a lot of B2B uses. And of course you know drones are fake only talked about in The Last Mile and and I was certain pleasantly surprised orang was was. Turtle refreshingly candid that like. Really the regulatory environment in the u.s. is is we we are miles away from drones being an important part of the The Last Mile solution in the us cuz we're. Where you know there's still some very significant regulatory barriers but he did mention that most of the other technical barriers that you know the ability to build these practical drones that can carry heavy payloads. And the software capabilities to do the traffic management and delivery like you know he felt like those problems. Used to be big big technical challenges and essentially are completely solved and so you know in his mind at this point. [54:01] That the one barrier to two drones being important part of of The Last Mile are regulatory but he doesn't think there's going to be a resolution of that anytime soon. We did get to talk a little bit about autonomous vehicles and and you know their role in the last month which was interesting. The big takeaway from Jaren and Jamie is kind of going back to this Persona thing that like. You know the old world where we have like buy online pickup in-store consumers versus home delivery consumers versus in-store consumers and what you know both curbside and Walmart it started independently learned is. [54:38] Every consumer is a user of all these different experiences and that it's it's just really based on context and that there's a. In a soccer mom that loves curbside pickup for her regular groceries but you know how to certain occasions when she wants home delivery and she really wants to shop in the store for her own Christmas dinner meal so. You know thinking about. All these experiences being important in different context for the Shopper as opposed to thinking about these experiences being the one and only delivery method that different consumers would use I thought was pretty interesting. Scot: [55:12] You just back up a little bit I think it'd be good for listeners you had a great. It kind of opening setup which was good and you talked about the existing carriers and how much package volume they can handle and how much they're growing versus e-commerce maybe maybe run to that. High level for folks. Jason: [55:32] Yeah yeah so we've talked about this at a high-level a couple times before on the show. The in general e-commerce is growing at you know call it 15%. And that the carriers are growing their capacity at about 8%. So you know we we we have a clear mismatch there. For this show I showed some more granular data that Kalin and put together and so you kind of paint a picture for for how eCommerce companies are using the different carriers and and you know don't you know, the primary carrier that Amazon uses for the last mile is the US Post Office. And that's because their fulfillment center so close to the consumer that Amazon's big problem is not. [56:22] Moving the goods across the country they they mostly do that in their own private Network now they're their big problem is the Last Mile and the US post office has the by far the most economical. Route based delivery solution for that last Mile and so you're saying like 44% from memory of of all of us. Amazon packages get delivered by the US post office then UPS of the big air air carrier for Amazon. FedEx does do some deliveries but it's only like 5% and then you know a growing chunk I think it's like between 13 and 15% of Amazon. Packages get delivered by Amazon Zone people in that that's obviously a growing percentage. So then you break down that like the US Post Office is growing at like, their capacity light 8% UPS and FedEx are growing actually even slower and you go man for for these big e-commerce sites like Amazon and Walmart that are growing like 35%. They're they're consuming much more capacity than the post office and and ups are growing and so you know you think about Amazon investing in their own delivery Network, that's not too bad just reduced costs or to threaten the viability of of the commercial carriers it's really cuz they, they simply enough to meet their own growth expectations need more capacity than they can buy on the open market. Scot: [57:53] Yeah I thought that was so so super insightful and really cheated up nice and I just kidding it was a really good paneling. Learned a ton. I wanted to ask her side guy a couple things that he mentioned they're doing a lot more food curbside delivery in when he starting about food now these places have a curbside vendor like curbside and they've got six or seven other kind of pickup and delivery places at one point, do like. [58:20] Does the supply chain that the soccer they're using consolidate because you don't need restaurants think it like the six iPad sitting there so let's try to get Jaron on the show and see what he has to say about that kind of thing. Jason: [58:31] Yeah yeah that'd be awesome we we we did not, talk about that specific question so that be great when I asked him he definitely did take usra sort of the fastest growing component and I do think. That like he's providing. Software that essentially the retailer buys and owns versus a lot of those delivery services are sort of outsourced Solutions and be well you're certainly right like there's a but you know a, a desk full of tools that these are restaurants in Key West hours are using at the moment. Scot: [59:04] Cool and then your panel wrapped up and then I had to shoot out and then did you get a chance to see the rest of the show. Jason: [59:13] I didn't say there was one other. Breakout session that I did not get to attend but like I should we should have said for each of these hours during your session in my session there were a couple topics that you could choose then obviously we we were both you know the. The most interesting one to choose. [59:34] There a couple couple sessions during the last one there was an interesting case study on Sony. Sort of rebounding from really losing a lot of their brand Prestige to focusing on making some really hard decisions to get out of some categories and reinvest in others. I heard I did not get to attend that but I heard it was interesting and then the final Keynote. Then unfortunately a work emergency called me away for was the A-Rod was in town and and. You know talked a little bit about his own entrepreneurial Journey which I imagine was was interest. Scot: [1:00:14] Yeah I wonder if Jayla was there. Jason: [1:00:17] I did not see her yet I feel like she would have drop me a line if she was in town but. I feel like it's a good thing that we didn't have a deep brief recap on a ride because it's already happened again we've used up a perfectly good hour of our listeners time. So if you have any questions we didn't get to or or if you're at the show yourself or had any any comments we would love to hear. Your questions on Facebook and we can keep the conversation going there as always if you enjoy this show you know it only takes about 10 seconds of your life to jump over to iTunes and give us that 5-star review. That that really helps us with visibility on the podcast and we we really do appreciate. Scot: [1:00:59] Yep thanks everyone for listening and thanks to the team it in PD for putting on a great conference and for having Jason and I are speakers we really enjoyed the show and appreciated the opportunity. Jason: [1:01:09] I absolutely in until next time happy commercing.

This is a very short, roughly 10-minute, episode. It explains how to 10x your thinking and your goals, or -- put another way -- how to escape incremental thinking and think truly BIG. I loved it so much that I now listen to it on a regular basis as a reminder. Perhaps you'll end up doing the same.The speaker is Dr. Astro Teller (@astroteller). Astro is currently Captain of Moonshots (CEO) of X, Alphabet's moonshot factory for building magical, audacious ideas that, through science and technology, can be brought to reality. Astro is also co-founder and a current Director of Cerebellum Capital, a hedge fund management firm whose investments are continuously designed, executed, and improved by a software system based on techniques from statistical machine learning. Astro was also the co-founder and CEO of BodyMedia, Inc., a leading wearable body monitoring company that was sold to Jawbone in 2013.Dr. Teller holds a Bachelor of Science in computer science from Stanford University, Master of Science in symbolic and heuristic computation, also from Stanford University, and a Ph.D. in artificial intelligence from Carnegie Mellon University, where he was a recipient of the prestigious Hertz fellowship.It was recorded as part of A360, a high-end membership group run by past podcast guest and Founder and Chairman of The XPRIZE Foundation, Peter Diamandis. For more on A360 and its digital version (Abundance Digital), please visit Diamandis.com and look under "Memberships."This episode is brought to you by LegalZoom. I've used this service for many of my businesses, as have quite a few of the icons on this podcast -- such as Automattic CEO Matt Mullenweg of WordPress fame.LegalZoom is a reliable resource that more than a million people have already trusted for everything from setting up wills, proper trademark searches, forming LLCs, setting up non-profits, or finding simple cease-and-desist letter templates.LegalZoom is not a law firm, but it does have a network of independent attorneys available in most states who can give you advice on the best way to get started, provide contract reviews, and otherwise help you run your business with complete transparency and up-front pricing. Check out LegalZoom.com and enter promo code TIM at checkout today for special savings, and see how the fine folks there can make life easier for you and your business.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss

Astro Teller is a unique individual. Very unique! From calling the father of the hydrogen bomb and a nobel prize-winning economist his grandfathers, to his days as a roller blading, pajama bottom wearing student at Stanford to Captain of Moonshots at X (formerly Google X), Astro takes us on the incredible journey of a more than inspiring life. 

Alphabet's CyberSecurity unit - Chronicle - gets the shine. Meanwhile, Amazon's AWS unit is the CyberSecurity giant that nobody talks about. Chronicle via the Verge: https://www.theverge.com/2018/1/24/16929320/google-x-cybersecurity-chronicle-spin-off-alphabet Graduation Day: Introducing Chronicle via Astro Teller on Medium: https://blog.x.company/graduation-day-introducing-chronicle-318d34b80cce

Failure can be devastating, but it can also make us stronger and smarter. This week, TED speakers explore how failure clears the way for success, in our everyday work, and our innermost lives. Guests include entrepreneur Astro Teller, economist Tim Harford, business leader Casey Gerald, and writer Lidia Yuknavitch. (Original broadcast date: July 29, 2016)

Google X’s Astro Teller recently spoke optimistically about the potential of drones to lead us towards an “access society.” I think that’s a terrible, terrible, thing. ____ FOLLOW BEN: - Instagram: http://instagram.com/ben.billups - Twitter: http://twitter.com/BenBillups FOLLOW ioLANCHE: - Facebook: http://facebook.com/ioLanche - Instagram: http://instagram.com/ioLanche - Twitter: http://twitter.com/ioLanche - Google+: http://google.com/+ioLanche - Website: http://ioLanche.com

Alphabet's research and development lab X is the breeding ground for Google's biggest technological bets, including self-driving cars and a network of internet-providing balloons. Astro Teller, the entrepreneur and scientist at the helm of X, talks to the FT's Richard Waters about the new technologies he is helping to bring to market, and what he has learned in the six years of running an innovation factory. See acast.com/privacy for privacy and opt-out information.

Legitimacy, Law, Sovereigns, TSA, Captain of the Moon Shots, AR, VR, Fedex,Goolge Glass, Astro Teller, Folks, Refugee Status, Pussycat Dolls,Sandy Hook, Youtube, PewDiePie, Adam Curry, Bill O-Reilly, The Buckleys, Social Engineering, Sean, Rochelle, John Adams, Network, Glen Kealey on the callâ?¦.hoaxbusterscall.com

Astro Teller, director of Alphabet's moonshot factory, X, describes how smart bets on world-changing innovations are aided by a culture that celebrates only the most audacious projects and rewards teams for showing the courage to find the biggest flaws. He also discusses how innovation can be systematized regardless of business type, resources or role at your company.

Astro Teller, director of Alphabet's moonshot factory, X, describes how smart bets on world-changing innovations are aided by a culture that celebrates only the most audacious projects and rewards teams for showing the courage to find the biggest flaws. He also discusses how innovation can be systematized regardless of business type, resources or role at your company.

Astro Teller, director of Alphabet's moonshot factory, X, describes how smart bets on world-changing innovations are aided by a culture that celebrates only the most audacious projects and rewards teams for showing the courage to find the biggest flaws. He also discusses how innovation can be systematized regardless of business type, resources or role at your company.

"Great dreams aren't just visions," says Astro Teller, "They're visions coupled to strategies for making them real." The head of X (formerly Google X), Teller takes us inside the "moonshot factory," as it's called, where his team seeks to solve the world's biggest problems through experimental projects like balloon-powered Internet and wind turbines that sail through the air. Find out X's secret to creating an organization where people feel comfortable working on big, risky projects and exploring audacious ideas.

« Les plus grands rêves ne sont pas juste des idées », déclare Astro Teller, « ce sont des idées associées à des stratégies pour de les rendre réelles. » Le directeur de X (anciennement Google X), Astro Teller, nous emmène au sein de son « usine Moonshot », comme il l'appelle, où ses équipe cherche à résoudre les plus grands problèmes du monde grâce à des projets comme des ballons permettant de fournir une connexion Internet ou des éoliennes qui naviguent dans les airs. Découvrez le secret de X, qui a fait en sorte que ses travailleurs ne soient pas inquiets à l'idée de travailler sur des projets risqués et d'avoir des idées audacieuses.

"훌륭한 꿈은 단지 비전만을 의미하는게 아닙니다." 아스트로 텔러가 얘기합니다. "비전 및 그것을 실체화시킬 수 있는 전략을 함께 의미합니다." X (이전의 구글 X)의 수장인 텔러는, 풍선의 힘으로 작동하는 인터넷, 공기 사이로 항해하는 풍차와 같은 실험적인 프로젝트들로 세상의 가장 큰 문제점들을 해결하는 "문샷 팩토리"로 우리를 데려갑니다. 거대하고 위험성이 있는 프로젝트에 매달리고 대담한 아이디어를 내놓기를 꺼려하지 않는, 이런 조직을 만든 X만의 비밀에 대해 알아보세요.

"Grandes sonhos não são apenas visões", diz Astro Teller, "Eles são visões aliadas a estratégias para torná-las reais". Teller, titular do laboratório X (antigo Google X), nos leva para dentro da "fábrica moonshot", como é conhecida, onde sua equipe procura resolver os maiores problemas do mundo por meio de projetos experimentais, como internet movida a balões e turbinas eólicas que velejam pelo ar. Descubra o segredo do X para criar uma organização em que as pessoas se sintam confortáveis trabalhando em projetos grandes, de alto risco e explorando ideias audaciosas.

"Los grandes sueños no son solo visiones", dice Astro Teller, "son las visiones y las estrategias que las hacen reales". Teller, el jefe de X (anteriormente llamado Google X), nos muestra por dentro la "fábrica de sueños lunares", "moonshot factory" en inglés, donde su equipo busca resolver los mayores problemas de la humanidad mediante proyectos experimentales como Internet vía globos aerostáticos, y turbinas eólicas que vuelan por el aire. Descubre el secreto de X para crear una organización donde las personas se sienten cómodas de trabajar en proyectos grandes y arriesgados, y de explorar ideas audaces.

A special panel of highly scientific minds discusses what the future holds for tech innovation, education and entrepreneurship. Panelists include Google's "captain of moonshots," Astro Teller, Stanford bioengineer Christina Smolke, an associate professor at the university's medical school, and DFJ General Partner Steve Jurvetson. Persis Drell, dean of the Stanford School of Engineering, moderates the discussion, with introductions by Stanford Professor Kathleen Eisenhardt.

A special panel of highly scientific minds discusses what the future holds for tech innovation, education and entrepreneurship. Panelists include Google's "captain of moonshots," Astro Teller, Stanford bioengineer Christina Smolke, an associate professor at the university's medical school, and DFJ General Partner Steve Jurvetson. Persis Drell, dean of the Stanford School of Engineering, moderates the discussion, with introductions by Stanford Professor Kathleen Eisenhardt.

A special panel of highly scientific minds discusses what the future holds for tech innovation, education and entrepreneurship. Panelists include Google's "captain of moonshots," Astro Teller, Stanford bioengineer Christina Smolke, an associate professor at the university's medical school, and DFJ General Partner Steve Jurvetson. Persis Drell, dean of the Stanford School of Engineering, moderates the discussion, with introductions by Stanford Professor Kathleen Eisenhardt.

Dr. Astro Teller is a computer scientist and entrepreneur who currently oversees Google[x], Google's moonshot factory. Dr. Danielle Teller is a physician specializing in intensive care and lung medicine; she has trained doctors and run research programs at Harvard University and the University of Pittsburgh. In this conversation — my first podcast with a couple — we cover a lot of my usual questions (favorite books, routines, philosophies of living, etc.) but focus on something I haven’t personally figured out: relationships. It's important to note that the Tellers are not “for” marriage but, rather, “for” the freedom to decide how to live most honestly and happily, whether as part of a couple or as a single person. Combining the rigor that has established them as leaders in their respective fields, Astro and Danielle walk me through how they think about relationships, and how they survive and thrive as two driven people. All show notes and links can be found at fourhourworkweek.com/podcast This podcast is sponsored by LSTN Headphones. LSTN Headphones are gorgeous headphones that I use. They're made of real exotic, reclaimed wood. Proceeds from each purchase help a hearing-impaired person hear for the first time through the Starkey Hearing Foundation. Here are some of the headphones I wear and travel with: LSTNHeadphones.com/Tim. On that page, use the code “TIM” to get $50 off orders of $99 or more! This podcast is also brought to you by 99Designs, the world's largest marketplace of graphic designers. Did you know I used 99Designs to rapid prototype the cover for the 4-Hour Body? Here are some of the impressive results. Click this link and get a free $99 upgrade. Give it a test run and share your results!***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Visit tim.blog/sponsor and fill out the form.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss