POPULARITY
13 episodes with Data monetization
15 episodes with Data monetization
6 episodes with Data monetization
4 episodes with Data monetization
4 episodes with Data monetization
4 episodes with Data monetization
3 episodes with Data monetization
4 episodes with Data monetization
3 episodes with Data monetization
In this "LinkedIn Premium vs. Clubhouse Plus: Paid Social Business App Features Comparison" episode, Favour Obasi-ike, MBA, MS leads a detailed discussion comparing the premium subscription services of two major professional and social platforms: LinkedIn Premium and Clubhouse Plus. The conversation delves into the value proposition, pricing, and return on investment (ROI) for each service, offering listeners a clear framework for deciding which, if any, is the right investment for their professional goals. With contributions from guest speaker Jason and Celeste, the episode provides a balanced view, weighing the feature sets of both platforms against the practical needs of users, from small business owners to large corporate professionals. The discussion also highlights the importance of intentionality and active participation to maximize the benefits of these powerful networking tools.Podcast Episode: Learning TopicsThis episode offers valuable insights into several key areas of professional development and social media strategy. Listeners will gain a deeper understanding of the following topics:Platform Investment Strategy: Learn how to evaluate the costs and benefits of premium social media features to make informed investment decisions.Social Platform ROI: Discover methods for calculating the return on your investment of time, energy, and money on platforms like LinkedIn and Clubhouse.LinkedIn Optimization: Uncover underutilized free features, such as LinkedIn Projects, and learn how to build a compelling profile that attracts employers.Professional Networking: Gain best practices for building and maintaining a strong professional network, both online and off.Market Analysis Frameworks: An introduction to the TAM, SAM, and SOM (Total Addressable Market, Service Addressable Market, and Service Obtainable Market) framework for strategic planning.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlinePodcast Episode Key TimestampsNavigate the episode with these key timestamps to find the most relevant discussions for you:[00:00 - 02:00] Introduction to the discussion on LinkedIn Premium vs. Clubhouse Plus.[03:30 - 04:00] A direct comparison of the pricing structures for both services.[06:00 - 07:00] The history of LinkedIn Audio and its place in the social audio landscape.[07:00 - 08:00] The host shares their extensive history and experience with both platforms.[28:00 - 35:00] Guest speaker Jason offers a critical perspective on the timing of Clubhouse Plus and the ROI of LinkedIn Premium for small businesses.[36:00 - 38:30] A deep dive into the powerful and underutilized "Projects" feature on LinkedIn.[38:40 - 40:00] Closing thoughts and the application of the TAM/SAM/SOM framework to personal branding.Frequently Asked Questions (FAQs)1. What is the main difference between LinkedIn Premium and Clubhouse Plus?The primary difference lies in their core purpose. LinkedIn Premium is geared towards professional advancement, offering tools for job seeking, sales, and recruitment. Clubhouse Plus enhances the social audio experience, providing features for dedicated users to improve their networking and content creation on the platform.2. Is LinkedIn Premium worth it for small businesses?According to guest speaker Jason, the ROI for small businesses might be limited. While it offers powerful search and recruiting tools, many of the key benefits for networking and profile enhancement can be achieved using the platform's free features effectively.3. What are the most valuable free features on LinkedIn?The "Projects" feature is highlighted as a powerful tool to showcase your work and skills in detail. Additionally, collecting recommendations and building a comprehensive profile are highly effective free strategies for professional growth.4. How can I maximize my presence on these platforms without paying?The key is active and intentional participation. On LinkedIn, this means fully utilizing all profile sections, engaging with content, and connecting with other professionals. On Clubhouse, it involves joining relevant conversations, contributing valuable insights, and building a network through active participation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Marketing Club on Clubhouse, host Favour Obasi-ike, MBA, MS discusses "Social Business: LinkedIn SEO Best Practices with Marketing Tactical Strategies". The conversation, with industry friends and guests Jolanta, Celeste, and David Baker, delves into the nuances of optimizing your LinkedIn presence to increase visibility and build a strong personal brand. The episode covers a range of topics, from the importance of a clean and professional LinkedIn profile URL to the strategic use of LinkedIn features like newsletters and polls. The speakers emphasize the long-term value of content creation, the significance of building an email list, and the power of leveraging AI tools to enhance your marketing efforts.This podcast episode is packed with actionable advice for anyone looking to leverage LinkedIn for business growth and personal branding and social business building.Learning TopicsLinkedIn Profile Optimization: Learn how to optimize your LinkedIn profile for maximum visibility, including the importance of a clean URL and a well-crafted headline.Content Strategy: Discover effective content strategies for LinkedIn, including the use of polls, GIFs, and newsletters to engage your audience.The Power of Email Marketing: Understand why building an email list is crucial for long-term business success and how to integrate it with your LinkedIn strategy.Leveraging AI Tools: Get insights into using AI tools like Shield App to analyze your LinkedIn performance and gain a competitive edge.Long-Term SEO Value: Learn about the long-term benefits of creating high-quality content and how it contributes to your overall SEO strategy.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00 - 01:53] Introduction to LinkedIn SEO and its importance for business growth.[01:53 - 05:26] The importance of a clean and professional LinkedIn profile URL.[05:26 - 08:08] How to optimize your LinkedIn headline and avoid keyword stuffing.[08:08 - 15:45] The long-term value of content and the 24-month yield of an article.[15:45 - 23:10] The importance of building an email list and not relying solely on social media platforms.[23:10 - 33:31] How to use LinkedIn polls to engage your audience and gather insights.[33:31 - 40:12] Using GIFs on LinkedIn to make your posts more visually appealing.[40:12 - 50:30] The benefits of creating a LinkedIn company profile and using newsletters.[50:30 - 01:05:00] Discussion on various AI tools and search engines like Perplexity, ChatGPT, and Gemini.[01:05:00 - 01:15:00] Guest David Baker shares his story about getting locked out of his LinkedIn account and the importance of owning your audience.[01:15:00 - 01:25:00] Introduction to Shield App, an AI tool for LinkedIn analytics.[01:25:00 - 01:36:45] Final thoughts and key takeaways from the speakers.Frequently Asked Questions (FAQs)Q: Why is it important to have a clean LinkedIn URL?A: A clean LinkedIn URL (e.g., linkedin.com/in/yourname) is crucial for SEO and personal branding. It makes your profile look more professional and easier to find. Avoid URLs with random numbers or characters, as they can hurt your visibility.Q: Should I use hashtags on LinkedIn?A: The speakers suggest that hashtags are not essential on LinkedIn. It's more important to create high-quality content that resonates with your target audience. However, if you do use hashtags, use them sparingly and strategically.Q: How can I make my LinkedIn posts more engaging?A: You can use polls, GIFs, and visually appealing content to make your posts more engaging. Polls are a great way to interact with your audience and gather feedback, while GIFs can add a touch of personality to your posts.Q: What is the Shield App?A: Shield App is an AI-powered analytics tool for LinkedIn. It helps you track your content performance, understand your audience, and gain insights to improve your LinkedIn strategy. The speakers recommend it as a valuable tool for serious LinkedIn users.Q: Why is building an email list so important?A: You don't own your social media followers. If you get locked out of your account or the platform changes its algorithm, you could lose your audience. An email list gives you a direct line of communication with your followers that you control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada
Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this strategic follow-up, Favour Obasi-ike, MBA, MS unveils the powerful, interconnected Microsoft ecosystem and why it's a game-changer for SEO. Move beyond Google and discover how Bing, Perplexity AI, and LinkedIn work together to build your website's authority and visibility in the age of AI search.We delve into the crucial, often-missed strategy for new websites: using Bing Webmaster Tools as a "language bridge" to accelerate Google's recognition of your site. Learn why your website must become your proprietary first-party data asset and how structured content gets cited by platforms like Perplexity.This episode is your roadmap to LLM (Large Language Model) Visibility, providing actionable steps on building trust signals, implementing schema markup, and creating a unified content structure that works across all platforms—not against them.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online
In this insightful episode, Favour Obasi-ike, MBA, MS breaks down the critical differences and essential overlaps between traditional Google SEO and the emerging field of ChatGPT SEO (optimization for AI search). The core distinction is framed as Websites vs. Conversation. While Google prioritizes structured, keyword-optimized websites, AI models like ChatGPT, Perplexity, and Gemini focus on providing direct, conversational answers.Favour Obasi-ike argues that the future of content visibility lies in establishing your website as the central anchor for all content distribution. By consistently linking your website across all platforms (YouTube, LinkedIn, podcasts, etc.), you build the domain authority and citation structure necessary for AI models to trust and cite your content. He emphasizes that AI-driven search is shifting the user experience from "clicking" on a link to "trusting" a direct answer, making the source's authority more critical than ever. The podcast episode concludes with actionable advice on technical SEO, including optimizing for page speed, Core Web Vitals, and formatting content with listicles and tables to be easily digestible by AI.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineKey Episode TakeawaysThe Fundamental Difference: Websites vs. ConversationThe core difference is in the format each search system prioritizes. Google SEO is built around ranking individual websites on search result pages (SERPs) for structured keywords. The user's journey involves clicking through to a website.ChatGPT SEO, on the other hand, is built for a conversational AI interface. The goal is to provide the perfect, direct, and trusted answer within the chat window itself, minimizing the need for a click.The New SEO Ecosystem: LLM VisibilityTo achieve LLM Visibility (Large Language Model Visibility), you must understand that search is now split between two major ecosystems.The Google/OpenAI ecosystem includes Google search, ChatGPT (using the Atlas Browser), and the associated platform, YouTube.The Microsoft/Perplexity ecosystem includes the Perplexity AI platform (using the Comet Browser) and the associated Microsoft-owned platform, LinkedIn.Actionable Steps for 2026 SEO StrategyEstablish Your Anchor: Your website must be the central hub for all your content.Distribute Your Authority: Place your website link on every third-party platform (social media, podcast directories, video descriptions).Optimize for Speed: Prioritize Core Web Vitals and page speed for both mobile and desktop to ensure a positive user experience, which Google rewards.Format for AI: Structure your content using tables, listicles, and concise, keyword-rich formatsto make it easy for AI models to extract and cite direct answers.Build Trust, Not Just Clicks: Focus on building long-term trust and authority with search engines through consistent, high-quality, and structured content.Episode Timestamps[00:00] Introduction: Google SEO vs. ChatGPT SEO, Optimization Showdown.[00:30] Defining the core difference: Google focuses on websites, ChatGPT focuses on conversation.[01:33] The connection: ChatGPT Atlas (browser) citing YouTube (owned by Google).[03:52] The goal: Use your website as an anchor for content distribution.[04:02] Understanding LLM Visibility (Large Language Model Visibility).[04:28] The emerging AI browser landscape: ChatGPT Atlas, Perplexity Comet, and the upcoming Google Disco.[05:30] The two major ecosystems: Google/YouTube/ChatGPT vs. Microsoft/LinkedIn/Perplexity.[06:15] The importance of checking your business's citations with "Google Learn About."[06:56] AI's focus on directness and specificity in answers (Siri, Alexa, etc.).[08:00] The shift from "click" to "trust" in AI-driven search results.[09:00] Why a strong website domain authority is crucial for AI citation.[10:00] The concept of "AI-friendly" content and the need for listicles and tables.[11:00] The future of search: AI-driven answers vs. traditional links.[12:00] The importance of structured data and schema for AI.[13:00] The difference between a website and a social media profile.[14:00] The need for a content mix (audio, video, text, image).[15:00] The role of a website in the new SEO ecosystem.[16:00] The power of a website's domain authority.[17:00] The shift from "click" to "trust" in AI-driven search.[18:00] The importance of technical SEO: Page Speed and Core Web Vitals.[19:00] How to build content that is easy to read and digest.[20:00] The value of brand citations and authority.[21:00] The long-term benefit of placing your website everywhere.[22:00] Final call to action: Check if your content is in table and listicle formats.[23:00] The power of tactics, strategy, and timing in SEO.[24:00] Conclusion: Build structure and trust with search engines, as they are "talking to each other."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this comprehensive session, Favour Obasi-ike, MBA, MS explores the strategic nuances of email marketing. The discussion transcends basic sales tactics, positioning email as a foundational pillar for business documentation, professional credibility, and high-impact communication. Favour emphasizes that while social media platforms often dominate the marketing conversation, email remains a superior channel for conversion and long-term relationship building. The session provides a detailed roadmap for entrepreneurs and developers alike, covering technical infrastructure, audience psychology, and the necessity of intentional engagement.Strategic Insights and Market ComparisonsThe conversation highlights a stark contrast between the ephemeral nature of social media and the enduring impact of email marketing. Favour notes that social media conversion rates typically languish below 1%, whereas search engine optimization (SEO) and email marketing can achieve conversion rates ranging from 16% to over 33%. This discrepancy is attributed to the "currency" of email: the exclusive time and attention granted by the recipient. Unlike social media posts that are quickly buried by algorithms, an email retains its conversion potential long after it is sent, provided it reaches the recipient's inbox through proper technical execution.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online| Marketing Channel | Average Conversion Rate | Primary Advantage || Social Media | < 1% | High initial visibility and brand awareness. || Email Marketing | 16% - 33%+ | Direct connection, longevity, and high intent. || SEO | 16% - 33%+ | Sustainable organic traffic and credibility. |Technical Infrastructure and DeliverabilityA significant portion of the session is dedicated to the technical "hygiene" required to maintain high deliverability. Favour introduces Google Postmaster as an essential tool for monitoring domain health and ensuring that communications are not flagged as spam. The technical setup involves a rigorous configuration of DNS records, including MX, SPF, and DKIM, which serve as the digital credentials for a legitimate sender. Furthermore, the discussion touches upon the physical properties of an email, such as file size and font optimization, which can inadvertently trigger spam filters if not managed correctly.| Technical Component | Purpose | Best Practice || Google Postmaster| Domain Health Monitoring | Regularly check [postmaster.google.com](https://postmaster.google.com). || MX, SPF, DKIM | Authentication & Compliance | Ensure all DNS records are correctly configured. || List Hygiene | Deliverability Maintenance | Clean the list after every campaign to remove bounces. || Email Size| Spam Prevention | Use standard fonts (16px-20px) to keep file sizes low. || Segmentation| Engagement Tracking | Group audiences by behavior or interest for targeted messaging. |Content Strategy and Audience EngagementFavour and his guests, including the developer Ifeanyi, discuss the shift toward more sophisticated, developer-friendly tools like Resend, which allow for scalable, code-driven email templates. The consensus is that modern audiences do not "read" in the traditional sense; instead, they "skim" for value. Consequently, the use of listicles, bullet points, and concise subject lines is paramount.A professional subject line should ideally be limited to three or four words to avoid appearing "junior," while the preview text should be leveraged to provide the necessary context that encourages a click.The session concludes with a call for intentionality in marketing. Favour suggests a "Want vs. Need" framework: use the subject line to address what the audience *wants* (immediate value or curiosity), and use the body of the email to deliver what they *need* (tutorials, case studies, or interactive elements like polls). This approach ensures that the communication is not just seen, but acted upon.Podcast Episode Timestamps[00:00] – Introduction to the role of email in documentation and professional communication.[01:03] – Favour Obasi-ike's background in intellectual property and search engine marketing.[02:35] – Comparative analysis of conversion rates across social media, SEO, and email.[04:50] – Technical requirements for deliverability: Google Postmaster and MX record configuration.[06:16] – Reflections on the "We Don't PLAY™️" podcast and Favour's six-year tenure on Clubhouse.[22:37] – The impact of font selection and email file size on technical deliverability.[23:53] – Strategies for audience segmentation and the importance of reviewing engagement analytics.[24:26] – Managing hard and soft bounces through consistent list hygiene.[28:44] – Guest contribution from Ifeanyi on using "Resend" and React for scalable email infrastructure.[45:20] – Timing strategies: Measuring audience activity windows for optimal email delivery.[46:25] – The psychology of subject lines: Why brevity (3-4 words) signals professional maturity.[47:43] – The "Want vs. Need" framework for content delivery and engagement.[49:36] – Utilizing polls for market research: A case study on Google vs. Perplexity preferences.[52:02] – The efficacy of listicles and skimming-friendly formats in modern digital communication.About Favour Obasi-ikeFavour Obasi-ike is a prominent business consultant and entrepreneur specializing in helping creators and business owners secure their intellectual property through search engine marketing, Pinterest, and podcasting. He is the host of the "We Don't PLAY™️" podcast, a long-running series with over 610+ episodes spanning seven years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this insightful session, Favour Obasi-ike, MBA, MS, a seasoned marketing expert, delves into the intricacies of launching and sustaining a profitable podcast. This episode is a goldmine for anyone looking to move beyond just creating content and build a podcast that generates both impact and income. Favour breaks down the essential strategies for creating a podcast that stands out and delivers tangible results.This session is a must-listen for aspiring and current podcasters who want to understand the business of podcasting. Favour provides a clear roadmap for building a strong foundation for your podcast, from establishing a web presence to leveraging SEO for discoverability. If you're ready to take your podcast to the next level, this episode is packed with actionable advice and expert insights.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineIn this episode, you'll learn:[03:34] The foundational idea behind a profitable podcast: impact.[05:34] Why your podcast needs its own website and domain.[08:00] The importance of email capture for building a direct relationship with your audience.[10:10] How to think of your podcast as a separate entity from your main business.[11:06] The concept of creating and building capacity for your podcast.[14:00] How to create a content bank and repurpose your podcast content.[20:01] The significance of SEO in podcasting and how to optimize your show notes.[30:04] How to use your podcast to build a community and generate leads.[39:15] The power of anchor text and how to use it to drive traffic to your website.[43:21] The importance of choosing the right genre and categories for your podcast.[50:00] How to create a content strategy that aligns with your business goals.[59:01] The value of guesting on other podcasts to expand your reach.[01:05:00] How to use your podcast to build a personal brand and establish yourself as an expert in your niche.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you ready to take your podcast from a passion project to a monetization-based international business advertising/marketing tool? In this comprehensive episode, host Favour Obasi-ike, MBA, MS delivers an in-depth masterclass on leveraging podcast SEO and monetization strategies for international business growth. This session is the final installment in a series focused on helping podcasters and business owners build sustainable, globally-reaching content strategies.Favour explores the critical intersection of podcasting, search engine optimization, and international business development. The episode covers essential topics including multilingual content localization, performance benchmarks, download metrics, and how to position podcasts for passive monetization through advertising networks.Key highlights include real-world success stories from clients who have transformed their podcasts into powerful SEO assets, including a case study of turning 50 podcast episodes into 50 optimized blog posts that now rank on Google's AI-powered search results. Favour also demonstrates how his own podcast appears in Google's featured snippets and AI mode results, providing concrete proof of the strategies discussed.The episode features interactive discussions with community members Juliana, Celeste, and others who share their own experiences with SEO implementation, AI optimization (AIO), and the tangible business results they've achieved. Juliana shares an exciting success story about landing a major client through Google Gemini recommendations, directly attributable to SEO work completed three years prior with FavourThis episode is essential listening for podcasters, content creators, coaches, consultants, and international business owners who want to understand how to build long-term digital assets, increase discoverability across global markets, and create multiple revenue streams through strategic content optimization.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineWhat You'll Learn:International SEO Fundamentals: How to optimize your podcast content for multiple languages, regions, and search engines (Google.com, Google.co.uk, and beyond).Monetization Metrics That Matter: Understanding downloads vs. unique listeners, 7-day and 30-day performance benchmarks, and what advertising networks look for.Multilingual Content Strategy: Leveraging localization and translation features to expand your audience across different cultures and languages.Podcast-to-Blog Conversion: The proven method of turning podcast episodes into SEO-optimized blog posts that rank on Google and drive traffic back to your audio content.AI Optimization (AIO): How to position your content to appear in Google's AI mode, featured snippets, and AI-powered recommendation engines like Google Gemini.Real Results: Case studies including a client whose emotional coaching podcast now ranks on Google, and a CPA who landed a major client through Gemini AI recommendations.Long-Term Asset Building: Why SEO is a marathon, not a sprint, and how work done today pays dividends for years to come.Detailed Episode TimestampsIntroduction & Overview (00:00 - 05:55) 00:00 - 00:13: Episode title: "Podcast SEO Monetization for International Businesses". 00:13 - 00:45: Welcome and call to subscribe to We Don't Play Podcast. 00:45 - 01:27: Overview: International business connections through podcasting. 01:27 - 02:31: Performance benchmarks: Downloads vs. unique listeners, measuring success. 02:31 - 03:33: Building sustainable growth and niche dominance. 03:33 - 04:48: Multilingual content and localization strategies. 04:48 - 05:55: International perspective: Moving beyond regional thinking.International SEO Strategy (05:55 - 10:03) 05:55 - 06:58: Analytics insights: Tracking international audience growth. 06:58 - 08:04: Case study introduction: Client success with emotional coaching podcast. 08:04 - 09:09: Turning 50 podcast episodes into 50 SEO-optimized blogs. 09:09 - 10:03: Podcast-to-blog strategy and long-term asset building.Content Conversion & Client Success Stories (10:03 - 15:00) 10:03 - 11:00: Amazon book-to-podcast conversion strategy. 11:00 - 12:00: Passive vs. active content consumption patterns. 12:00 - 13:00: Multi-platform distribution: Spotify, Apple Podcasts, YouTube. 13:00 - 14:00: Clubhouse as a content creation and community building platform. 14:00 - 15:00: Real-time engagement and relationship building.Technical SEO Implementation (15:00 - 20:00) 15:00 - 16:00: Search engine algorithms and content discoverability. 16:00 - 17:00: Metadata optimization for podcasts. 17:00 - 18:00: Location-specific SEO strategies. 18:00 - 19:00: Building booking systems and conversion pathways. 19:00 - 20:00: Creating "red carpet" experiences for potential clients.Monetization Strategies (20:00 - 25:00) 20:00 - 21:00: Advertising network requirements and download thresholds. 21:00 - 22:00: Passive income through podcast monetization. 22:00 - 23:00: Building credibility through consistent content. 23:00 - 24:00: Long-term revenue stream development. 24:00 - 25:00: International market opportunities.Community Engagement & Live Discussion (25:00 - 30:00) 25:00 - 26:22: Community building on Clubhouse since 2020. 26:22 - 27:40: Prayer and intentionality in content creation. 27:40 - 28:40: Daily room commitment and audience engagement. 28:40 - 29:19: Juliana's Success Story: Landing a major CPA client through Google Gemini. 29:19 - 30:00: AI Optimization (AIO) and its importance.AI-Powered Search Results (30:00 - 35:00) 30:00 - 31:11: SEO as a long-term investment: Results from work done 3 years ago. 31:11 - 32:30: Live Demonstration: Host's podcast appearing in Google AI mode with timestamp references. 32:30 - 33:50: Dual focus: Local search dominance + global revenue streams. 33:50 - 34:30: International markets and currency considerations (Shopify example). 34:30 - 35:00: Technical factors: IP address, API, LLM, search history.Actionable Strategies & Takeaways (35:00 - 39:07) 35:00 - 35:50: Being intentional about topics of interest. 35:50 - 36:20: Importance of independent research and validation. 36:20 - 37:18: Celeste's Reflection: Community value and 2026 goals. 37:18 - 38:00: Top 3 priorities: Booking system, financial management, business structure. 38:00 - 38:46: Encouragement and resources for implementation. 38:46 - 39:07: Closing remarks and invitation to daily rooms.This episode is perfect for:Podcasters looking to monetize their content.International business owners seeking global visibility.Coaches and consultants building authority online.Content creators wanting to maximize their reach.Marketers interested in AI optimization strategies.Episode Tags/KeywordsPodcast SEO, International Business, Podcast Monetization, Multilingual Content, Content Localization, AI Optimization, AIO, Google Gemini, Featured Snippets, Download Metrics, Passive Income, Content Repurposing, Blog Strategy, Digital Marketing, Search Engine Optimization, Global Revenue Streams, Podcast Analytics, Advertising Networks, Authority Building, Long-term Strategy, Clubhouse Marketing, Community Building, Business Growth, Online Visibility, International Markets.Target AudiencePodcasters seeking monetization strategies.International business owners.Digital marketers and SEO professionals.Coaches and consultants.Content creators and influencers.Entrepreneurs building online presence.Small business owners expanding globally.Marketing professionals learning AI optimization.Anyone interested in passive income through content.This episode is part of the We Don't PLAY!™️ Podcast series, hosted by Favour Obasi-Ike, focusing on practical digital marketing strategies for business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Combining a business with a podcast creates a powerful "win-win" scenario for national brands. This episode, Favour Obasi-ike, MBA, MS unpacks how to transform your podcast from a simple communication channel into a strategic, long-term business asset. The core mission is to educate and inform your audience with valuable content that builds authority and keeps them returning. By focusing on foundational SEO, strategic content creation, and data-driven analytics, businesses can create evergreen assets that drive monetization. This approach shifts the focus from fleeting social media metrics to lasting search intent, ensuring your content serves your audience precisely when they need it, paving the way for profitable growth through advertisements, sponsorships, and subscriptions.Host Information & ResourcesReady to apply these strategies to your business? Visit playinc.online or click the link in the show description to schedule a complimentary 30-minute website audit.Favour will personally send you a recording of the audit, showing you what's happening from the outside looking in, and provide actionable next steps.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online--------------------------------------------------------------------------------Key Topics & Timestamps1. [00:00] Introduction: The Power of Podcasting for BusinessesThis session is the third installment in a comprehensive series exploring podcasting strategies for local, regional, national, and international businesses. The central argument is that a podcast is more than just a marketing tool; when paired with a business, it becomes a win-win engine for growth. The fundamental mission of any business podcast is to educate and inform its audience, providing value that fosters loyalty and repeat engagement. However, before a business can effectively monetize its content, it must first establish a solid, discoverable presence within the vast podcasting ecosystem.2. [02:15] Foundational SEO: Is Your Podcast Discoverable?Monetization is impossible if your target audience cannot find your show. The first and most critical step for any business podcaster is to verify that their show is listed and discoverable across the podcast ecosystem. This foundational presence is the bedrock upon which all growth and revenue strategies are built. You can use the following free tools to check your podcast's visibility:• pod.link• ivy.fm• listennotes.comOnce you've confirmed your podcast is registered and accessible, you can begin to implement the core monetization strategies that this discoverability enables.3. [04:30] Three Pillars of Monetization: An OverviewThe world of podcast monetization can be complex and overwhelming. To simplify the process, this episode focuses on three primary methods that form the foundation of a sustainable revenue strategy. By understanding these core pillars, you can choose the path that best aligns with your business goals and audience. The three monetization models are:1. Advertisements2. Sponsorships3. SubscriptionsThe effectiveness of these strategies is often determined by a crucial technical decision made at the very beginning of the podcasting journey: the choice of a hosting platform.4. [06:00] Strategic Decision 1: Choosing Your Hosting PlatformSelecting a podcast host is not merely a technical detail; it is a strategic business decision that directly impacts your ability to generate revenue. It is crucial to choose a platform that is IAB (Interactive Advertising Bureau) certified, as this is often a prerequisite for receiving ads from major networks. Your hosting platform manages your RSS (Really Simple Syndication) feed, which is the technology responsible for distributing your episodes to directories like Apple Podcasts and Spotify. This RSS feed is the gateway to monetization, and it contains a surprisingly powerful and often overlooked setting that directly impacts your national reach: the language selection.5. [08:45] The Underrated National SEO Tactic: Language SelectionSmall technical settings can have an outsized impact on audience reach, and the language selection within your RSS feed is a prime example for national businesses. Correctly setting your podcast's language codec is a powerful and underrated SEO tactic. For a national business operating in the United States, for instance, setting the language to English, United States signals to algorithms that your content is specifically relevant to that national audience. This simple choice places your show "within that bracket in the algorithm," because as the speaker emphasizes, "nation and language go together."6. [12:10] The 2026 Strategy: From Fleeting Reach to Lasting IntentIn a world of short-term social media metrics, the key to long-term success is building durable, evergreen assets. While a social media post can become "obsolete tomorrow," a podcast episode focused on search intent can serve an audience for years to come. The strategic goal for 2026 and beyond is to shift focus from impressions and reach to intent. As illustrated by the "how to tie a tie" analogy, intent-driven content provides a solution at the exact moment a person needs it, creating a powerful and valuable connection that builds trust and authority.7. [15:30] Data-Driven Monetization: Using Analytics to Find OpportunityMonetization should never be based on guesswork. Podcast analytics provide the data necessary to uncover specific, actionable opportunities within your listener base. By analyzing your listener data, a national business can move from broad assumptions to targeted strategies. Your analytics can answer critical questions like:• Which are the top 5 cities listening to your show?• Which states, zip codes, counties, or districts have the most listeners?• What day of the week and time of day generate the most engagement?This data is invaluable. It allows a business to strategically partner with influencers in high-engagement cities, target sponsorships to specific regions, or schedule episode releases for maximum impact, turning insights into income.8. [18:00] Monetization Models In-Depth: Profit vs. AccessibilityThe best monetization model depends on your business's goals, specifically the balance between maximizing audience access and maximizing profit margins. Each of the three primary models offers a different trade-off. While a business can choose any model, they can also be viewed as a strategic progression: using advertisements to build broad awareness, leveraging that audience for targeted sponsorships, and finally converting the most dedicated listeners into high-value subscribers.Advertisements• Accessibility: High• Profit: Low• CPM: ~$10 - $30• Analysis: This model is ideal for building broad brand awareness. While direct profit is lower, the high accessibility generates significant activity and gets your brand name in front of the largest possible audience.Sponsorships• Accessibility: Low• Profit: Moderate• CPM: ~$25 - $50 (with rates around 40−50 being for highly targeted, premium placements)• Analysis: Sponsorships are more targeted and context-driven, focusing on a specific audience or niche. Because the partnership is more direct and relevant to the listener, the profit potential is higher than with general advertisements.Subscriptions• Accessibility: Varies (requires a private offering)• Profit: High potential• Mechanism: This model is typically executed by offering exclusive bonus content through a private RSS feed, which is separate from the public feed that distributes to apps like Apple and Spotify. A subscription can unlock access to a private community, a members-only forum, a swag bag, or exclusive meetups, creating a high-value offering for your most dedicated listeners.9. [24:00] Content in Action: Podcast Formats & SEO ChecklistSuccessful podcasting requires a deliberate approach to both the creative format of your content and the technical SEO that ensures it gets discovered. Mastering these elements will position your podcast for maximum impact and growth.Podcast Formats to Consider: ◦ Solo (Monologue) ◦ Interview ◦ Co-host ◦ Roundtable (three or more people) ◦ Theme / FacelessEssential Podcast SEO Checklist: ◦ Podcast Title ◦ Author Name ◦ Podcast Description ◦ Episode Title ◦ Episode Description ◦ Podcast Art Cover ◦ Episode Art CoverBy optimizing these foundational elements, you ensure that every episode you produce has the best possible chance of reaching its intended audience and contributing to your business's bottom line.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Favour Obasi-ike, MBA, MS introduces this episode reframes “monetization” as a value exchange, built on the core truth that “there's no conversion that started without a conversation.” It presents a strategic model where financial returns are the natural result of building trust through dialogue. Applying this specifically to regional businesses, the discussion outlines strategic podcasting techniques to improve search engine visibility and drive revenue.The key tactic is the deliberate use of geographic keywords within episode titles, scripts, and author fields to dominate local search results. By treating a podcast as permanent intellectual property rather than just a marketing tool, businesses create a lasting reference point that validates their brand through expert conversations, building consumer trust and market authority.This value-exchange model is powered by converting listener attention into growth through methods like pre-roll ads, affiliate partnerships, and private subscriptions. Furthermore, the speaker advises using analytics to identify high-performing locations, allowing businesses to refine their content and promotional strategies for specific audiences. Ultimately, consistent, helpful audio content serves as the foundational engine for long-term customer loyalty, where monetization is the direct outcome of the deep relationships built through strategic, SEO-focused conversations.Key Takeaways: Actionable Insights• Local First, Regional Second: Even international brands are local to someone. The foundational strategy is to dominate your immediate search radius (5-25 miles) by embedding location-specific keywords—such as city, state, province, or zip code—directly into your podcast titles, spoken content, and show notes. This ensures you are discoverable by the customers actively searching for services in your specific operational areas.• Conversation Before Conversion: The speaker's primary argument is that trust is the essential precursor to any transaction. A podcast's main function should be to initiate meaningful conversations and consistently answer customer questions. This process naturally builds the credibility and trust required to guide a listener toward becoming a loyal customer, making the "sale" a frictionless conclusion to a relationship, not a high-pressure pitch.• Podcast as an Intellectual Property Asset: Your podcast should be treated as a core business asset, on par with your domain name or email list. It functions as a permanent, searchable "place of reference" that validates your expertise and builds long-term equity. As the speaker notes, a successful podcast creates listenership, authorship, and readership—"it's a lot of ship sailing"—that expands into partnerships and affiliate relationships.• Give Them What They Want, Then What They Need: This two-step engagement strategy is crucial for audience growth and retention. The speaker reveals their strategic thinking: "Give them what they need first, right? Let me actually put it this way. Give them what they want and then give them what they need." First, attract new listeners with content that answers what they want (their direct search queries). Then, build loyalty and authority by providing the deeper, more valuable content they truly need.Concluding TransitionWith these foundational principles established, the episode transitions into the specific, tactical SEO strategies that bring this value-driven approach to life.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineTimestamped Segments• [00:00:00] Introduction: Why Regional Businesses Need Podcast SEO ◦ Favour outlines the opportunity for regional businesses to build trust, loyalty, and brand awareness through location-focused content.• [00:05:15] The Core Strategy: Hyper-Local Targeting ◦ Details on how to use specific city, state, and province names in episode titles and spoken scripts to attract local search traffic.• [00:09:30] Redefining Monetization: Trust and Conversation ◦ Favour argues that monetization is an outcome of trust, which is built through valuable conversations, not direct sales pitches.• [00:14:00] Tactical Content Planning ◦ Keyword Strategy: How to build content around core business keywords (e.g., "cooking") and then niche down into specifics ("vegan cooking," "pressure cooking"). ◦ FAQ Episodes: The strategy of creating dedicated FAQ episodes for each business location to address unique regional customer questions. ◦ The "Album Drop" Strategy: An explanation of releasing all location-specific FAQ episodes simultaneously to maximize reach and impact.• [00:21:45] Advanced SEO & Platform Tactics ◦ Author Name Optimization: How to structure the podcast's "author" field to include business locations (e.g., "My Restaurant | Seattle | Honolulu | Las Vegas"). ◦ The Power of Voice: Imagine listening to your brand's CEO sending a message directly to you, "documenting their journey with you on live mode" - this tactic creates a permanent "reference point" that builds unparalleled trust.• [00:28:10] The Podcast as a Business Asset ◦ Positioning the podcast as a core piece of intellectual property that builds listenership, authorship, partnerships, and affiliate relationships.• [00:32:00] Monetization Mechanics Explained ◦ A breakdown of ad formats like pre-rolls, mid-rolls, and post-rolls, comparing them to YouTube's ad model. ◦ Discussion on building private, subscription-based podcasts for premium content.• [00:41:00] Live Q&A: Getting Started with Podcasting (with Kelcey) ◦ A new podcaster asks for advice on where to start with her faith-based podcast and monetization.• [00:55:30] Core Digital Assets: Domain & Email List ◦ The speaker emphasizes that your domain and email list are critical assets, using the analogy: "Just like you have an address and a mail box is the same way you have a website and a mailbox."• [01:05:00] Closing Remarks and Call to Action ◦ Favour summarizes the key points and directs listeners to connect for a free audit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Podcast SEO and monetization strategies tailored for local businesses is today's episode discussion. Favour Obasi-ike emphasizes the importance of metadata, noting that elements like podcast titles, descriptions, and author names serve as critical search signals for discovery.By treats these fields as structured data, creators can establish local authority and ensure their content surfaces in specific user queries across platforms like Spotify and Apple Podcasts.The source further highlights the compounding value of backlinking, explaining how consistent episode releases create a vast network of searchable links that drive traffic back to a brand's website. Ultimately, the text argues that a well-optimized podcast acts as a long-term intellectual property asset that builds credibility and solves audience problems through searchable, evergreen audio content.In the 2026 search ecosystem, local visibility is no longer a matter of chance; it is a matter of engineering. This episode serves as a strategic blueprint for local businesses to command "page dominance" by transforming audio content into a high-authority digital asset. By deploying a "spread map" strategy—scaling influence from local roots to international authority—business owners can ensure their brand is the definitive answer to specific consumer queries.The objective is to move beyond the "hobbyist" mindset and treat podcasting as a capital-efficient SEO machine. We explore how to build an "engine" that runs independently via technical metadata and RSS syndication, allowing your brand to reside permanently in the search database.Key Takeaways for Local Business Owners1. Metadata is Your Search ID: Your title, author field, and description must match the exact phrases your customers use. If your "ID" doesn't match the search query, the algorithm cannot process your "legal documents," and your business remains invisible.2. Exploit the 50x50 Rule: Syndication is a volume game. By appearing on 50 platforms, you create thousands of high-authority backlinks. This sheer volume of structured data makes your brand unavoidable in local searches.3. Implementation over Information: ROI is the result of action, not note-taking. Podcasting is a long-term index fund for your brand; the earlier you start the "audio documentation," the more interest your digital legacy accrues. Move from "doer" to "architect" today.Need to Book An Appointment?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlinePodcast Timestamps[00:00:00] – The Spread Map: Establishing the strategic journey from local business to international brand authority.[00:03:00] – Statistical Authority: Reviewing personal benchmarks (600 episodes, 156 countries) as a model for growth.[00:06:00] – The Harry Potter Paradox: Why naming your show for the "benefit" is the only way to be found before you are famous.[00:10:00] – The Psychology of Blue Links: Why "Blue Links" signify trust and confidence in the search results.[00:14:00] – Spotify Signal Case Study: Using the phrase "workout habits for men over 40" to identify exact-match search signals.[00:22:00] – Compounding Link Math: The 50x50 breakdown of how to generate 2,500 links across platforms like SiriusXM and iHeart.[00:31:00] – The Celese Interaction: Overcoming ADHD and task-paralysis by choosing documentation over perfection.[00:45:00] – The Legacy Challenge: Transitioning from a task-based worker to a legacy-based brand architect.The Mathematics of Syndication & The "Compounding Effect"Strategic dominance is a function of Depth and Cadence. While frequency is important, "Depth" is determined by your average episode length. A 60-minute episode provides sixty times more data points for an algorithm to index than a one-minute clip.The true ROI of podcasting is found in the Compounding Link Formula:50 Episodes (One year of weekly audio documentation) x 50 Distribution Platforms (Apple, Spotify, SiriusXM, Podchaser, Castbox, iHeart, etc.) = 2,500 High-Authority BacklinksThis volume creates a "digital balloon that never pops." As you add more helium (content), the structure becomes stiffer and more secure. To maximize this, maintain a Cadence (release cycle) closer to "1" (daily). A faster cadence spins the RSS feed more frequently, signaling to search engines that your brand is an active, relevant authority.The following 15 monetization levers are the tactical parameters required to convert conversational documentation into long-term ROI and a lasting digital legacy.Episode Breakdown on the 15 Monetization StrategiesPART 1: CORE DISCOVERY METADATA (Your Digital ID Card)1. Podcast TitleExecution: Match the show name to the specific topic or core benefit your audience seeks.So What? Listeners search for solutions and interests, not your name. A descriptive title ensures discoverability in search before you have a famous brand.2. Podcast DescriptionExecution: Exploit the full ~4,000-character limit as a "Search Bank." Use refined keywords, clear value propositions, and a strong call-to-action.So What? This is your show's primary Search ID. If it doesn't match user queries, algorithms can't "read" or rank your content effectively.3. Author/Host FieldExecution: Strategically expand your name with professional identifiers (e.g., "Alex Chen | Venture Capital Analyst").So What? This data feeds APIs and LLMs, establishing your niche authority within recommendation systems and digital assistants.4. Genre & Category SelectionExecution: Use platform hierarchies (e.g., ListenNotes, Apple) to select precise Primary, Secondary, and Tertiary categories.So What? Correct categorization moves you from competing with millions of general shows to dominating a specific, interested listener ecosystem.5. Episode TitleExecution: Adopt a clear, "Guest-First" or "Topic-First" naming convention (e.g., "Dr. Sarah Lee: The Neuroscience of Sleep").So What? It maximizes clarity for listeners and SEO. A guest's name at the front captures their audience and amplifies "link juice" to that episode URL.6. Episode DescriptionExecution: Implement web-style formatting: use H2/H3 headers, bullet points, timestamps, and hyperlinks to key resources.So What? Structured data helps both listeners scan and bots "dissect" your content, boosting engagement metrics and canonical linking power.PART 2: VISUAL & TECHNICAL EXECUTION7. Podcast Cover ArtExecution: Command professionalism with compliant, 3000 x 3000 pixels, visually simple art that is legible at thumbnail size.So What? High-quality, optimized art provides an immediate competitive edge against the significant portion of shows using amateur visuals.8. Episode Cover Art (Optional but Powerful)Execution: For key interviews, create guest-centric visuals that differ from your main show art.So What? Visual differentiation in a subscriber's feed signals unique, fresh value, increasing click-through rates for specific high-interest topics.9. Ad Roll PlacementsExecution: Strategically engineer ad breaks: pre-roll (for direct response), mid-roll (for highest attention), post-roll (for brand storytelling).So What? These are primary monetization vehicles. Placement affects listener retention and ad performance by capturing attention at different psychological stages.10. RSS Feed ManagementExecution: Balance your public RSS feed with private, gated feeds (via platforms like Hello Audio or Supercast) for bonus or premium content.So What? Private feeds enable direct community monetization and foster loyalty by delivering exclusive, "trust-based" content to high-value subscribers.PART 3: DISTRIBUTION & AMPLIFICATION11. Email & Affiliate LeverageExecution: Use automated tools to turn podcast transcripts into newsletter content that drives traffic to affiliate offers or key resources.So What? This captures high-intent listeners where they live (their inbox), converting passive listening into measurable action.12. Social Media DistributionExecution: Systematically cross-post short, thematic audio clips (with captions and video) to platforms like LinkedIn and Instagram.So What? It transforms one hour of recording into weeks of "top-of-funnel" awareness, building connection volume and attracting new audiences.13. Backlink GenerationExecution: Understand that every major hosting platform (Spotify, Apple) creates a backlink to your website from your show profile.So What? This generates vital "link juice" from high-authority domains, strengthening your primary website's search engine ranking.14. Website Integration & AnalyticsExecution: Host a dedicated podcast page on your site and connect it to Google Search Console.So What? This allows you to track how people find and interact with your podcast via search, providing data to refine your topic and keyword strategy.15. Sonic Branding (Musical Intelligence)Execution: Deploy a distinct instrumental theme for each season or series.So What? A fresh sonic identity signals a new "era" or focus for your show, boosting production value and maintaining listener retention through auditory novelty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
“We can drive so much more insights, analytics, and informed decisions if we knew which data we have, where it is, and how to find it.”
What does a banana have to do with data strategy? In this episode of the Chief Strategy Officer Podcast, we sit down with Claudio Finol, Chief Strategy Officer at Fyffes, one of the world's oldest and most recognized produce companies. Fyffes bananas, pineapples, and melons may be a familiar sight in your grocery store, but behind the scenes the company is navigating some of the most complex strategy challenges of our time—climate change, global supply chains, digitization, and the disruptive power of data. Claudio shares how Chief Strategy Officers across industries can learn from agriculture—a sector as old as civilization—about using data to push Michael Porter's productivity frontier, transform traditional business models, and even create new revenue streams. From John Deere's reinvention into a data-driven platform company to the strategic tension between optimizing your core and monetizing aggregated data, this conversation uncovers lessons every CSO should hear. Things We Will Cover in This Episode:- How Fyffes is blending tradition with transformation in the global produce industry. - Why data is no longer just supporting products—it is becoming the product. - Michael Porter's productivity frontier and its relevance in the AI era. - How companies like John Deere turned data into a competitive advantage and 95th-percentile growth engine. - The two strategic paths with data: optimizing the core vs. creating new data products. - What CSOs must do today to prepare their organizations for digitization, AI, and data-driven business models. Why ListenIf you're a Chief Strategy Officer, innovation leader, or executive thinking about the future of business, Claudio's insights will challenge you to rethink what business you're really in. Whether you're managing physical products, digital platforms, or services, this episode shows how data strategy, AI readiness, and organizational culture can define the competitive frontier in the years ahead. Learn more about Outthinker's community of chief strategy officers - https://outthinkernetwork.com/ Follow us on LinkedIn - https://www.linkedin.com/company/outthinker-networks
Free vs. Paid Podcast Hosting Platforms - A Strategic Business Guide (SEO Sundays) with SEO Expert, Favour Obasi-ike, MBA, MS.Looking for insights on free versus paid podcast hosting platforms? Favour Obasi-ike, with six years of experience using free platforms like Spotify for Creators (formerly Anchor.fm), explains the benefits and drawbacks of each option. He emphasizes the importance of owning one's RSS feed and understanding analytics for monetization, detailing his recent switch to a paid platform, Art19 by Amazon, for better data and ad control. The discussion also touches on broader business principles, including consistent content creation and community building, suggesting a strategic progression from free to paid hosting as a podcast grows.FAQs about this episodeWhat is the main distinction between free and paid podcast hosting platforms?The core difference between free and paid podcast hosting platforms lies in the level of control, data access, and monetization opportunities they offer. While free platforms like Spotify for Podcasters (formerly Anchor.fm) are excellent for starting and building an audience due to their accessibility and ease of use, they often come with limitations on analytics, character limits for descriptions, and control over advertising. Paid platforms, on the other hand, provide more comprehensive analytics, greater control over ad placements (including the ability to approve or reject brands), better distribution tools, and increased potential for monetization, allowing podcasters to scale their operations and potentially generate more income.Why is owning your RSS feed crucial for podcasters?Owning your RSS (Really Simple Syndication) feed is paramount because it acts as your podcast's unique identification code and intellectual property. It's akin to having the title to your car or your social security number – it signifies ownership and control. The RSS feed is what allows your podcast to be distributed across various platforms like Apple Podcasts, Amazon Music, Spotify, and more. Without direct control over your RSS feed, you might face significant challenges if you decide to switch hosting platforms, as it could be tied to an email address or account you don't fully control, hindering your ability to migrate your content and audience seamlessly.What are the key benefits of transitioning from a free to a paid podcast hosting platform?The transition from a free to a paid podcast hosting platform offers several significant benefits, primarily centered around enhanced control, data, and monetization. Paid platforms typically provide:Comprehensive Analytics: Access to detailed data about listeners, downloads, and geographical reach, allowing for better audience understanding and informed content strategy.Monetization Control: The ability to implement programmatic ads, host-read ads, and baked-in ads, with some platforms (like Art19) offering the unique advantage of approving or rejecting specific brands for advertising.Increased Visibility and Reach: While free platforms offer distribution, paid platforms can provide more robust tools for maximizing reach and ensuring content is optimized for various directories.Professionalism and Scaling: Moving to a paid service often signifies a commitment to professional growth and provides the infrastructure needed to scale the podcast as a business, fostering long-term sustainability and impact.What challenges might a podcaster face when using a free hosting platform like Spotify for Podcasters (Anchor.fm)?Despite its advantages for beginners, Spotify for Podcasters (Anchor.fm) presents several limitations when compared to paid alternatives. Favour Obasi-ike highlights:Limited Analytics: The dashboard may only show a fraction (e.g., 10-15%) of the actual download and listener data, making it difficult to accurately assess audience engagement and growth.Character Limits: Restrictions on the length of podcast descriptions (e.g., 600 characters on desktop vs. 4,000 on mobile) can hinder SEO efforts and the ability to include comprehensive keywords and information.Lack of Ad Control: Free platforms generally do not allow podcasters to approve or reject specific brands for programmatic ads, meaning you have less control over the type of advertisements associated with your content.Data Migration Issues: While not explicitly a "challenge" of the free platform itself, Favour Obasi-ike notes that when moving to a new platform, historical data often cannot be transferred, requiring a fresh start on analytics.How can podcasters effectively monetize their content?Podcasters can monetize their content through various advertising models:Programmatic Ads: These are automated advertisements inserted into the podcast episodes, often without direct control over the specific brands or content of the ads.Host-Read Ads: The podcaster reads the advertisement themselves, integrating it seamlessly into the episode. This typically involves a script provided by the advertiser and offers a more personal touch.Baked-In Ads: These are advertisements that are permanently embedded into the audio file of the podcast, meaning they will be heard by all listeners regardless of when they download or stream the episode. Paid hosting platforms can facilitate these monetization avenues, with some, like Art19, offering granular control over which brands can advertise on your show, aligning advertisements with the podcast's genre and audience.What is Favour Obasi-ike's personal experience and recommendation regarding free vs. paid podcast hosting?Favour Obasi-ike, having consistently podcasted for six years on a free platform (Spotify for Podcasters/Anchor.fm) before transitioning to a paid service (Art19 by Amazon), advocates for starting with a free platform. This approach allows podcasters to build a relationship with their audience, establish a community, and understand the fundamentals of content creation without initial financial commitment. His decision to switch to a paid platform after reaching 550+ episodes and streaming in 151 countries was primarily driven by the need for comprehensive analytics and greater control over monetization and brand partnerships. He recommends making the move to paid hosting when it aligns with your business goals and the need for deeper insights and control becomes apparent, emphasizing that it doesn't have to take six years like his journey.Beyond hosting, what are other crucial elements for a successful podcast and online presence?A successful podcast and robust online presence extend beyond just hosting platforms. Favour Obasi-ike emphasizes several critical elements:Consistency: Regularly publishing episodes builds audience expectation and loyalty.Building Community: Fostering a relationship with listeners creates engagement and a dedicated following.Intellectual Property Ownership: Protecting your content, branding, and RSS feed is vital for long-term control and scalability.Diversified Online Presence: Having a website, an email list, and a core product/service ensures that you maintain direct connection with your audience, even if social media platforms become unavailable. This creates a resilient business model independent of third-party platforms.Strategic Distribution: Submitting your RSS feed to all relevant podcast directories (Apple Podcasts, Amazon Music, iHeart Radio, Pandora, LinkedIn, etc.) maximizes reach and discoverability.SEO Optimization: Utilizing keywords, clear descriptions, and understanding how search works within podcasting platforms is essential for attracting new listeners.How does the concept of "levels of wealth" relate to the discussion of podcasting platforms?Favour Obasi-ike introduces "10 levels of wealth" to provide a broader context for why podcasters might consider their platform choices. The analogy suggests that just as individuals aim to progress through levels of financial wealth, businesses (including podcasts) should strategically plan their growth and impact. By understanding the capabilities and limitations of free versus paid platforms, podcasters can make informed decisions that align with their long-term goals for influence, income, and community impact. The idea is to move beyond mere survival (level 1) to a point where the podcast can generate significant value, offer greater control, and expand its reach and influence, mirroring the progression through wealth levels. The underlying message is that strategic choices in hosting platforms can contribute to the overall "wealth" and success of a podcast business.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Discover how to turn decades of data into a competitive edge, build lasting customer relationships beyond the first click, and apply AI in ways that truly drive impact. Joining us is Vineet Mahajan, CTO of US News & World Report, who shares how he's led the 90-year-old brand through a sweeping digital transformation. From rearchitecting infrastructure to deploying semantic search, generative AI, and agentic tools, Vineet explains how his team is reimagining what a legacy institution can become—and what every tech leader can take from that journey.Key Moments:00:00 Meet Vineet Mahajan, CTO of US News & World Report04:45 How to Unlock the True Value of Your Data09:55 Why First-Party Data Is Key to Building Customer Relationships14:32 What Is Semantic Search and How Can Generative AI Improve UX?18:39 How to Overcome Data Cleaning and Structuring Challenges21:18 How to Evaluate Emerging Tech Trends (Like Agentic AI)25:43 How to Lead Change: Data Governance and Digital Transformation32:38 What's Next for US News & World Report and the Future of AI-Driven Strategy -- Brightspot is the leading content management platform built for modern teams. Your content lifecycle - from ideation to archival - moves faster, handling any volume, variety, or velocity with ease. Unlike legacy platforms that demand heavy dev work and struggle with scale, Brightspot is user-friendly, endlessly customizable, and enterprise-ready. Think dynamic, modern experiences, shipped in minutes—not months. Trusted by some of the world's leading tech organizations, Brightspot reduces total cost of ownership, boosts productivity, and gives you the governance, security, and performance your teams need. Visit brightspot.com/ITVisionaries to learn more.---This episode was produced by the team at Mission.org and brought to you by Brightspot.
In this episode of the AdTech Godpod, host AdTech God speaks with Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo. Fariba shares her journey from her immigrant roots to becoming a leader in the AdTech industry, discussing her experiences at Nielsen and the evolution of TiVo from a DVR company to a data powerhouse. The conversation explores the importance of metadata in advertising, the shift to streaming, and the exciting trends shaping the future of AdTech. Takeaways Fariba's journey reflects the impact of immigrant experiences on career paths. Her passion for advertising began in childhood, influenced by family and media. TiVo was a pioneer in giving consumers control over their viewing experience. The evolution of TiVo highlights the importance of adapting to technological changes. Data plays a central role in understanding advertising effectiveness. Metadata is crucial for measuring advertising in a cookie-less environment. The industry is moving towards alternative currencies for audience measurement. Global expansion is a key focus for TiVo's future growth. The integration of audio and video advertising presents new opportunities. Fariba finds excitement in the creative and dynamic nature of the AdTech industry. Chapters 00:00 Introduction to Fariba Zamaniyan and TiVo 02:24 Fariba's Journey: From Immigrant Roots to AdTech Leader 09:32 The Evolution of TiVo: From DVR to Data Powerhouse 13:00 AdTech Transformation: Navigating the Shift to Streaming 17:30 The Importance of Metadata in a Cookie-less World 22:39 Looking Ahead: Exciting Trends in AdTech 27:21 What Keeps Fariba in the Industry? Learn more about your ad choices. Visit megaphone.fm/adchoices
If you think the mere presence of AI determines organizational success, think again. It's when organizations use AI to support value creation that success really takes a seat at the table. In this episode of Bringing Data and AI to Life, our host Amy Horowitz, VP of the Data Governance and Data Integration Solution Sales team for Informatica, welcomes the ‘Dean of Big Data', Bill Schmarzo to the show, to unpack key strategies to transform data and AI initiatives into tangible business value. Backed by his pioneering Value Engineering Methodology, Bill reveals why successful AI adoption starts with understanding your organization's value creation process - not the technology. This conversation serves as a much-needed reminder that understanding the problem at hand is just as important (if not more) as looking for solutions.
Wed, 19 Mar 2025 06:30:00 +0000 https://tap.podigee.io/54-marin-jovanovic 68189a919872601cd41313f414e788d9 Guest: Marin Jovanovic Bio: Marin Jovanovic is an Associate Professor at the Department of Operations Management at Copenhagen Business School and a Visiting Scholar at Luleå University of Technology. He holds dual Ph.D. degrees in industrial economics and management from the KTH Royal Institute of Technology and in industrial management from the Universidad Politécnica de Madrid (cum laude). His research focuses on the digital transformation of manufacturing, maritime, and healthcare sectors, platform ecosystems in the business-to-business (B2B) context, and artificial intelligence. He has published extensively in journals such as Organization Science, Journal of Product Innovation Management, Technovation, and Industrial Marketing Management. He also serves on the editorial boards of Journal of Product Innovation Management and Journal of Business Research. Summary: In this episode, Marin Jovanovic discusses the evolution and characteristics of B2B platforms, contrasting them with B2C platforms. The conversation covers the peculiarities of B2B platforms, including data governance, network effects, transaction value, and the complexity of governance in multi-firm ecosystems. Marin also highlights the growing importance of data utilization, modular structures, and the emergence of generative ecosystems and meta-organizations in the B2B space. The discussion further explores the potential of AI in conjunction with platforms, particularly in the medical sector. Key Discussion Points: Definition of Platforms in the B2B Context: Marin shares his journey into platform research, transitioning from servitization to industrial platforms. Main Findings and Peculiarities of B2B Platforms: The discussion highlights differences in network effects, the higher value but lower volume of transactions, and the increased awareness and demands of participating companies compared to B2C platforms. Data Governance in B2B Platforms: Key challenges include the complexities of data governance, revenue sharing, and the project-specific nature of agreements. The Role of Humans in Matchmaking: The conversation explores whether highly specific B2B transactions might require more human intervention in matchmaking rather than relying solely on algorithms. Cyber-Physical Integration: The importance of merging information systems and management in the context of autonomous solutions is emphasized. Challenges in Explaining B2B Platform Models: The barriers in conveying the concepts of B2B platforms and ecosystems to managers, using the example of 5G technology, are discussed. Modularity and Generative Ecosystems: The significance of modularity in both architecture and management for fostering flexible and reconfigurable B2B ecosystems is highlighted. Open Innovation and Open Organization: The discussion connects B2B platforms to concepts of open innovation and broader organizational collaboration. Microservices and Ecosystem Envelopment: The relevance of microservices for customization and the increasing convergence of platforms into "platforms of platforms" or meta-organizations is explored. Data Monetization in B2B: The potential for companies to sell and leverage data, drawing parallels between B2B and B2C models with examples like smart cities and business analytics, is discussed. Physical Assets as Pivots for B2B Platforms: The idea that valuable physical assets owned by companies can serve as the core of B2B platforms, using the concept of "solution enabler platforms," is examined. Different types of B2B platforms based on control and decision rights, such as consortium platforms and algorithmic governance, are also introduced. Future Research Focus on AI and Platforms: Marin shares his current research interest in the application of AI in specific sectors like medical technology and how AI solutions interact with existing hospital systems and potentially aggregate on platforms. Publications & Projects Mentioned: Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming competition. Harvard Business Review, 92(11), 64–88. Jovanovic, M., Sjödin, D., & Parida, V. (2021). Co-evolution of platform architecture, platform services, and platform governance: Expanding the platform value of industrial digital platforms. Technovation, 102218. doi:10.1016/j.technovation.2020.102218. Sjödin, D., Parida, V., Jovanovic, M., & Visnjic, I. (2020). Value creation and value capture alignment in business model innovation: A process view on outcome-based business models. Journal of Product Innovation Management, 37(2), 158–183. doi:10.1111/jpim.12516. Links: Marin Jovanovic's research blog: Industry Platforms Research. full no b2b platforms,industrial platforms Daniel Trabucchi, Tommaso Buganza and Philip Meier
More often than not on this podcast, we have the privilege of listening to and learning from health, wellness, biohacking, longevity experts talk about the latest research, health hacks, books, projects, conferences, stories/anecdotes, clinical experience, etc. And there is so much to glean from those episodes and practical applications for your own wellness regimens. Today's episode with former NFL player, Landon Cohen, provides a very well-rounded conversation on health and wellness from a very unique perspective and from someone that was literally in the trenches as a pro football player.While Landon is a wildly successful entrepreneur today, which is a grind in its own right, his days as an NFL defensive lineman (and, of course, the years and year of collegiate and high school football) took a major toll on his body and, even more so, his mind and brain. This is secondary to the perpetual banging of pads and helmets every single play between the offensive and defensive lineman. Being drafted in 2008, Landon played in an era where the repercussions of concussions was not yet on the radar in football. Fast forward to early last year, Landon was recommended by a friend to try some BioBlue and red light therapy to see if it would help with his post-NFL body and mind. According to Landon, BioBlue played a major role in regaining his sharp mind and cognition/focus, while the red light therapy (combined with the BioBlue) helped reduce so lingering aches and pains. Needless to say, he is a massive advocate of both modalities. Along with discussing his experience with MB and RLT, Landon talks about the differences between his health and wellness mindset as an NFL player vs. his mindset in his post-NFL life, his desire and motivation to live a "clean lifestyle", how/why he wakes up around 3 every morning to start his day, his viewpoints on diet/food and some other fun topics, such as crypto, blockchain, AI and much, much more!If you found the information in today's episode with Landon Cohen particularly interesting and/or compelling, please share it with a family member, friend, colleague and/or anyone that you think could benefit and be illuminated by this knowledge. Sharing is caring :)As always, light up your health! - Watch this video on YouTube - Where to learn more from and about Landon Cohen:Instagram LinkedIn - Key Points [00:35] Landon's NFL Career Overview[02:54] NFL Health & Wellness Regimen During Career[06:08] Painkillers (Toradol) Experience in NFL[09:13] Transition from NFL to Post-Retirement Lifestyle[10:18] Fitness & Longevity Routine Post-NFL[11:59] Importance of Structure After Retirement[14:21] Introduction to Methylene Blue (BioBlue)[16:34] Cognitive Benefits & Concussion Recovery[18:37] Cycling BioBlue for Cognitive Health[19:41] Potential of Methylene Blue in Concussion Mitigation[21:13] Methylene Blue for Busy Entrepreneurs[22:00] Sports Council Certification & Player Safety[22:39] Methylene Blue's Cognitive & Mood-Boosting Effects[23:29] Concussions, Inflammation & Methylene Blue's Role[25:08] Landon's Red Light Therapy Routine[26:28] Portable Red Light Therapy Devices[27:44] Red Light Therapy Toothbrush Experience[28:51] Outdoor Sunlight vs. Red Light Therapy[29:52] Blue Light Blocking Glasses Adoption[31:46] Health Benefits of Blue Light Blocking Glasses[32:29] Preventative Health Mindset[34:12] Synthetic vs. Natural Health Solutions[36:55] First-Time Methylene Blue Experience & Brain Buzzing[38:48] Mitochondria Optimization & Long-Term Use[39:56] Supplements as Tools, Not Dependencies[40:27] Methylene Blue's Potential Popularity Growth[40:51] Creatine's Role in Mitochondrial Health & ATP Production[41:20] Top Mitochondrial Disruptors: Seed Oils, EMFs, & Poor Circadian Rhythm[41:56] EMF Exposure Proximity & Impact on Health[42:27] Natural vs. Non-Native EMFs Explained[43:03] Circadian Rhythm as the Foundation of Health[43:19] Cortisol, Stress, and Mitochondrial Dysfunction[43:43] Hidden Environmental Stressors & Health Optimization[44:31] Mitochondrial Boosting Tactics: Grounding, PEMF, Infrared[45:06] Prioritizing Foundational Health Habits Over Supplements[45:23] Simple Low-Cost Health Optimization Practices[46:28] Landon's Clean Eating & Avoidance of Seed Oils[47:01] Navigating Health Information Overload[47:53] Red Light Therapy Adoption in Sports Teams[48:40] Seattle Seahawks' Early Adoption of Health Tracking Systems[49:25] NFL & Collegiate Teams Exploring Red Light Therapy[50:51] Dream Vision: Gyms with Red Light Therapy Lighting[52:26] EMF Exposure Testing & Strength Loss Experiments[53:21] Unknown Health Ramifications of Rapid Technology Growth[53:35] Future Vision: Energy-Producing Treadmills[54:18] Crypto & Blockchain Synergy with Health & Fitness[54:32] MoveQuest – Earning Cryptocurrency Through Movement & Biometric Data[55:55] Foreign Countries Using Crypto for Daily Income[56:22] Compatible Devices for MoveQuest (Smartphones, Smartwatches, Oura Rings)[57:48] Data Monetization vs. Big Tech Data Exploitation[58:25] Other Crypto-Based Passive Income Opportunities[59:38] Evolution of MoveQuest & Educational Entry into Crypto[1:00:18] Gyms Leveraging Blockchain for Membership & Activity-Based Rewards[1:00:48] Double dipping with crypto and exercise[1:01:20] Future of blockchain and crypto[1:01:56] XRP and its community[1:02:43] Blue light, EMF protection, and avoiding Bluetooth[1:04:37] Clean eating and daily diet breakdown[1:05:55] Importance of wheat bread and Greek yogurt[1:07:10] Cheat meals and restaurant strategies[1:07:47] Caloric intake difference between football career vs. current lifestyle[1:08:23] Sustainable weight loss and 2700 calorie daily intake[1:10:18] Intermittent fasting and Ramadan fasting[1:11:52] Using AI for calorie tracking and meal planning[1:12:13] Thoughts on AI and its future possibilities[1:13:52] ChatGPT vs. Google as a knowledge tool[1:16:49] Importance of prompt engineering in AI[1:18:52] Popular AI tools (ChatGPT, Perplexity, Gemini, Grok)[1:19:36] Everyday practical AI uses like route optimization and gift ideas[1:21:25] Gift-giving with AI prompts[1:22:01] Longevity and ultimate health goals[1:22:37] Growing older with grace and daily motivation[1:23:15] Longevity habits: red light therapy, BioBlue, and 1% better every day[1:23:54] Prioritizing quality of life over just hitting 100+ years[1:24:29] Future of longevity with stem cells and technology[1:25:13] Gym observations: Inspired by older gym-goers[1:26:22] Achilles heel snacks and balancing dopamine hits[1:27:10] Viewing snacks through a calorie cost vs. gym effort lens[1:27:41] Greek yogurt and fruit as a healthier snack alternative[1:28:10] Nutrition as fuel vs. empty calorie junk food[1:28:25] Competitive mindset and separating from the pack with lifestyle choices[1:29:18] Building habits that make clean eating automatic[1:29:51] Rejecting excuses and embracing mental toughness[1:30:05] Simple clean foods like spinach and lemon water becoming enjoyable[1:30:40] Spinach, lemon water, and simple foods becoming enjoyable[1:31:21] Walking on the treadmill while podcasting[1:31:40] Rucking with a 25-pound dog food bag for extra resistance[1:31:59] Gary Brecka's philosophy on rucking for VO2 max and calorie burn[1:32:33] Rucking as a way to increase calorie burn during normal daily walking[1:32:52] Persistent fitness routine and consistency[1:33:09] Struggling to fit workouts into a busy schedule[1:33:44] Solution: Waking up earlier to prioritize fitness[1:34:16] 45-minute drive to the gym each way[1:34:47] Daily routine: Gym, work, late dinner, and early bedtime[1:35:34] Sleep optimization and lucid dreaming practices[1:35:52] Visualization and tactical meditation[1:36:47] Meditation as a constant state of mindfulness[1:37:52] Using meditation to find answers or recover from injuries[1:38:12] Discovering Bikram yoga during NFL career[1:38:44] Bikram yoga's intensity and mental resilience benefits[1:39:21] Building tolerance to stress through resistance training[1:39:57] Hormetic stress and its impact on mental and physical resilience[1:40:29] Bikram yoga and Jiu-Jitsu as secret weapons during NFL career[1:41:01] "Autobiography of a Yogi" book recommendation[1:42:28] Ancient wisdom vs. modern science[1:43:11] Blending ancient practices with modern technology for optimal living[1:43:52] Wrapping up the conversation[1:44:36] Landon's Instagram handle: @billionairelandon[1:45:41] Steel frame construction business and biohacking lifestyle[1:46:24] Mutual appreciation and future plans to meet in Miami - Save 20% when you purchase via The Mitochondrial Triad Bundle!For this MT Bundle, you choose:(1) RLT device +(1) BioBlue supplement +(1) BioC60 supplement=20% off the entire order! No discount code necessary. Discount automatically applied at checkout. To check out The Mitochondrial Triad, click here! - - Dr. Mike's #1 recommendations: Water products: Water & Wellness Grounding products: Earthing.com EMF-mitigating products: Somavedic Blue light-blocking glasses: Ra Optics - Stay up-to-date on social media: Dr. Mike Belkowski: Instagram LinkedIn BioLight: Website Instagram YouTube Facebook
Barbara Wixom, principal research scientist at MIT's Center for Information Systems Research (CISR), draws on 30 years of research in this bonus episode of the Me, Myself, and AI podcast. She believes data monetization is the key to enterprise success with AI and breaks down why. With hosts Sam Ransbotham and Shervin Khodabandeh, Barb details case examples to highlight best practices for AI implementation and how to measure value, as well as how data governance and ethics play a critical role in successful AI projects. They also talk about what companies get wrong and the challenges and rewards of AI research. Read the episode transcript here. Guest bio: Barbara Wixom is a principal research scientist at the MIT Center for Information Systems Research (CISR). Her academic research explores how organizations generate business value from data assets. She is the author of the award-winning book, Data Is Everybody's Business: The Fundamentals of Data Monetization, which she wrote to inspire workers to engage in data monetization. Me, Myself, and AI is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Alanna Hooper. Stay in touch with us by joining our LinkedIn group, AI for Leaders at mitsmr.com/AIforLeaders or by following Me, Myself, and AI on LinkedIn. We encourage you to rate and review our show. Your comments may be used in Me, Myself, and AI materials.
- RFK Jr Confirmed as HHS Head and Health Freedom Movement (0:00) - Challenges and Future of RFK Jr's Role (7:24) - Impact of FDA on Health and Nutrition (22:49) - Historical Context and Broader Implications (28:39) - Introduction to Dr Sherry Tenpenny and Matthew Hunt (49:36) - Debate on AI in Healthcare (1:04:40) - Conclusion and Call to Action (1:07:16) - AI Doctor Avatars and Data Privacy Concerns (1:07:30) - Impact on Healthcare and Data Monetization (1:24:06) - Free Market Competition in Healthcare AI (1:25:56) - Decentralized AI Models and Informed Choice (1:28:31) - Centralization vs. Decentralization in AI (1:33:19) - Practical Applications and Training AI Models (1:35:47) - Secret Hashtags and Prompting Techniques (1:38:03) - Educational Courses and Webinar Announcement (1:49:09) - Final Thoughts and Encouragement (1:52:15) For more updates, visit: http://www.brighteon.com/channel/hrreport NaturalNews videos would not be possible without you, as always we remain passionately dedicated to our mission of educating people all over the world on the subject of natural healing remedies and personal liberty (food freedom, medical freedom, the freedom of speech, etc.). Together, we're helping create a better world, with more honest food labeling, reduced chemical contamination, the avoidance of toxic heavy metals and vastly increased scientific transparency. ▶️ Every dollar you spend at the Health Ranger Store goes toward helping us achieve important science and content goals for humanity: https://www.healthrangerstore.com/ ▶️ Sign Up For Our Newsletter: https://www.naturalnews.com/Readerregistration.html ▶️ Brighteon: https://www.brighteon.com/channels/hrreport ▶️ Join Our Social Network: https://brighteon.social/@HealthRanger ▶️ Check In Stock Products at: https://PrepWithMike.com
Welcome to TCAST, the podcast that explores the intersection of technology, data, and humanity. In this episode, hosts Alexander McCaig and Jason Rigby dive deep into TARTLE's DataVault Connect, a groundbreaking OAuth2-based platform designed to give businesses and users unprecedented control over their data. Discover how this tool transforms data sharing into a win-win scenario for companies and consumers, emphasizing ethical practices, privacy, and revenue generation. Episode Highlights Introducing DataVault Connect What It Is: A seamless OAuth2 integration that allows users to vault and monetize their data while giving businesses a compliance-ready solution for data collection. Why It Matters: Shift away from outdated login systems like Google and Facebook, and embrace a more ethical, transparent way of handling data. Key Features of DataVault Connect Granular Consent Management: Users decide what data to share and can revoke access at any time. Revenue Sharing: Businesses earn a percentage of revenue when users monetize their data. Built-In Compliance: Fully aligned with GDPR, HIPAA, and CCPA regulations, backed by blockchain-based audit trails. Zero and First-Party Data Access: Unlock valuable insights for AI training, personalization, and customer engagement. Why DataVault Connect is a Game-Changer for Businesses Simplified Integration: A plug-and-play OAuth2 button with robust SDK support for websites and apps. Real-Time Data Insights: Gain access to user-approved data that enhances AI models and market strategies. Enhanced Privacy: Cutting-edge encryption ensures user data is secure and untouchable by third parties. Trust Building: Show customers you prioritize their data rights, fostering long-term relationships. The OAuth Revolution How It Compares: Unlike traditional login systems that profit from your users' data, TARTLE's DataVault Connect ensures your business benefits from every login while safeguarding user privacy. Revenue Model: Every time a user monetizes their data, your business gets a share of the profit. Who Should Use DataVault Connect? AI Companies: For accessing high-quality, real-time data to improve model performance. E-Commerce Platforms: Enhance personalization and customer experience. Healthcare Providers: Securely manage sensitive data with HIPAA-compliant tools. Marketers: Use ethical, actionable insights to drive campaign success. Why Listen to This Episode? This episode is perfect for anyone who: Wants to learn about ethical data exchange and monetization. Is seeking innovative ways to enhance their AI models or customer experience. Cares about compliance and wants to reduce legal risks related to data management. Is curious about how to turn user authentication into a revenue stream. Key Takeaways Ethical Data Exchange: Shift to a user-first model that benefits businesses and consumers alike. Revenue Potential: Generate profits from data monetization while maintaining compliance. Privacy at the Core: TARTLE ensures data security with cutting-edge encryption and blockchain-backed audits. Seamless Adoption: Integrate DataVault Connect easily into your current systems with minimal effort. Actionable Steps for Businesses Sign Up for TARTLE DataVault Connect: Visit TARTLE.CO to get started. Integrate the OAuth2 Button: Use TARTLE's SDK and documentation to add the button to your site or app. Engage with Your Users: Showcase your commitment to ethical data practices and invite them to participate. Monetize User Data: Earn a share of revenue as your users monetize their data.
A strategic approach to data monetization covering key processes, risks, and organizational shifts needed for success. Published at: https://www.eckerson.com/articles/unlocking-data-monetization-success
This episode of Tartlecast emphasizes the critical importance of remembering your TARTLE pin. We explain why your pin is essential for protecting your data and accessing your earnings, and we offer tips for creating a secure and memorable pin. We also address the common issue of forgotten pins and why TARTLE cannot retrieve or reset them for users. Key Takeaways: Your TARTLE pin is the key to accessing your account and protecting your data. TARTLE cannot access or reset your pin due to security and privacy protocols. Choose a pin that is both secure and memorable to avoid losing access to your account. If you forget your pin, there is currently no way to recover it. You will need to create a new account. TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation. The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms. Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet What's your data worth? Find out at https://tartle.co/
We've noticed some confusion about how earnings are displayed on TARTLE. Let's clear things up! Our latest Tartlecast episode explains the correct way to read your wallet balance and why some data elements have a value of less than a penny. TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation. The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms. Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet What's your data worth? Find out at https://tartle.co/
This Tartlecast episode clarifies the difference between the small rewards given for completing actions on TARTLE (like creating a wallet or publishing a data packet) and the larger earnings that come from bids placed on your data packets. We explain why TARTLE offers these small rewards and how they contribute to the overall goal of creating a universal basic income. TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation. The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms. Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet What's your data worth? Find out at https://tartle.co/
In this episode of Tartlecast, we address a common question among TARTLE users: "What happens to my data packet after I publish it?" We clarify the process, explaining that published data packets are securely stored in the user's data vault and are not sold, moved, or transferred until a bid is placed on them. We also discuss the importance of completing data packets and building a robust data vault to attract potential buyers. Key Takeaways: Published data packets are NOT immediately sold. They are stored in your secure data vault. TARTLE does not have access to your data vault. Only YOU have the keys. Once a bid is placed on your data packet, you will be notified and can choose to accept or decline the offer. Completing more data packets increases your visibility to buyers and your earning potential. TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation. The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms. Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet What's your data worth? Find out at https://tartle.co/
Join us for an insightful session on how to unlock the true potential of your data. There are various tools and technologies that help enable data monetization. This talk will feature the extremely effective ThoughtSpot Embedded. We will host a thought-provoking panel discussion, designed to provide insights from seasoned professionals who are ready to share their expertise and real-world experiences. Agenda: Our collective aim is to uncover the essential components of monetization and democratization (specifically for the financial services industry) within an analytics framework, empowering our attendees to unlock the full potential of their data resources. Throughout the session, we'll delve into critical topics such as: Customer retention enhancement The strategic shift of analytics from a cost center to a profit center The untapped potential of natural language processing How the financial services industry can specifically monetize data About our Speakers: Mike Lampa: Mike Lampa is a seasoned expert in digital transformation, focusing on modernizing enterprise data and analytics programs. With over 20 years of experience, Mike excels in implementing advanced technology tools and platforms. As a dedicated mentor, he guides seamless transitions and enhances analytics programs across various industries, including banking, manufacturing, telecommunications, oil and gas, retail, and consumer packaged goods. His expertise and dedication drive successful transformations, empowering organizations to thrive in the digital era. Brian Reynolds: Brian Reynolds helps lead the Embedded Analytics Go To Market team globally at ThoughtSpot. He's passionate about the incredible potential that data holds for businesses to grow and enhance their customer relationships. With years of experience working for industry leaders in data and analytics such as Tableau, Accenture, Starburst and GoodData, Brian has helped businesses of all sizes, from seed-stage startups to Wall Street banks tackle the challenge of delivering information and insights to their customers. During his tenure at Tableau, Brian played a key role in launching and growing the embedded analytics group to $250M per year business line. Explore our Online Presence: Dive into content and information on our website: https://www.greatdataminds.com/ Stay updated on upcoming events: https://www.greatdataminds.com/events/ Discover our services at: https://hike2.com/service/data-analyt... Join us on Social Media: LinkedIn: / great-data-minds
We've heard your questions, and we're here to help! Our latest Tartlecast episode tackles the common question of why some data packets don't receive bids. Learn how to make your data more appealing to buyers and increase your earning potential on TARTLE. TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation. The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms. Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet What's your data worth? Find out at https://tartle.co/
TARTLE's executives discuss how their Real Intelligence API serves different market segments in AI development, from startups to government agencies. The episode reveals how the API provides 50% of the total AI/ML lifecycle needs through a single integration point, offering ethical data sourcing and real-time human feedback across diverse global demographics. Key Segments Covered: Enterprise AI Departments: • S3 bucket integration capabilities • Streamlined legal compliance • Scalable data acquisition solutions • 20-30 minute integration timeline AI Startups: • Initial 1,000-5,000 data sample requirements • Cost-effective scaling options • Market differentiation through unique datasets • Real-time feedback for rapid development Government Initiatives: • Fourth, Fifth, and Sixth Amendment compliance • Auditable data trails • Representative population sampling • Direct public engagement capabilities Integration Benefits: • Flexible volume scaling • Documentation support • Quick implementation • Custom data collection options TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation. The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms. Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet What's your data worth? Find out at https://tartle.co/
In this episode of Tartlecast, we address a common question from our global community: "Why can't I withdraw my earnings to PayPal in my country?" We discuss the challenges of international payments and the steps TARTLE is taking to provide more withdrawal options for our members worldwide. We also emphasize the importance of continuing to build your data vault on TARTLE, even while we work on expanding payment solutions. Key Takeaways: TARTLE is aware that PayPal is not available in all countries. We are actively working to add more withdrawal options, including bank transfers, digital payment methods, and gift cards. Your earnings are safe and secure on TARTLE, even if you cannot withdraw them immediately. We encourage you to continue completing data packets and building your data vault, as this helps us attract more buyers for your data. TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation. The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms. Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet What's your data worth? Find out at https://tartle.co/
TARTLE's CEO Alexander McCaig and Chief Conscious Marketing Officer Jason Rigby discuss the limitations of pure IoT/sensor data collection (like Tesla's robot training suits) and why Real-Time Human Feedback (RTHF) is crucial for authentic AI development. The episode reveals how TARTLE's Real Intelligence API provides ethically-sourced, direct human data that includes critical qualitative insights missing from synthetic datasets. Key Points Covered: Why Tesla's robot training suits only capture 30-40% of necessary human behavior data How authenticity tracking through blockchain ensures data provenance Cost comparison: $85-120K for synthetic data vs. significant savings with direct human feedback Case study of sourcing millions of data points in India and rural Nigeria Why model training needs human intent data, not just mechanical movements How TARTLE's API enables automated trust-building and feedback loops Compliance advantages: Getting ahead of GDPR, CCPA through zero-party data Real examples of demographic targeting for global brands (energy drink case study) TCAST: A Tech and Data Podcast Hosted by: Alexander McCaig and Jason Rigby About: TCAST is a tech and data podcast exploring the most exciting trends in Big Data, Artificial Intelligence, and Humanity. Join Alexander and Jason as they fearlessly examine the latest developments in digital transformation and innovation. Each episode features insightful interviews with data scientists, thought leaders, and industry pioneers who are shaping the skills and technologies we need for human progress. Explore TCAST: Tune in on your favorite podcast platform and explore our extensive selection of episodes at your own pace. Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet What's your data worth? Find out at https://tartle.co/
TARTLE's Alexander McCaig and Jason Rigby discuss why AI companies are struggling with model accuracy and how real-time human feedback (RTHF) provides the solution to synthetic data limitations. Key insights include why AI models collapse at 50% synthetic data usage, the importance of demographic diversity in training sets, and how TARTLE's zero-party data approach ensures both compliance and quality across global markets. The episode explores: Why public and synthetic data lead to increasing error rates The competitive advantage of real human behavioral data How TARTLE's API enables 45-minute integration for accelerated AI development Global compliance across GDPR, CCPA, and HIPAA through zero-party data The methodology for reducing algorithmic bias through diverse demographic sampling TCAST: A Tech and Data Podcast Hosted by: Alexander McCaig and Jason Rigby About: TCAST is a tech and data podcast exploring the most exciting trends in Big Data, Artificial Intelligence, and Humanity. Join Alexander and Jason as they fearlessly examine the latest developments in digital transformation and innovation. Each episode features insightful interviews with data scientists, thought leaders, and industry pioneers who are shaping the skills and technologies we need for human progress. Explore TCAST: Tune in on your favorite podcast platform and explore our extensive selection of episodes at your own pace. Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet What's your data worth? Find out at https://tartle.co/
TakeawaysGroceryshop has ushered in a new era for the industry.Data monetization is a significant opportunity for grocers.Supply chain visibility is essential for managing perishables.Frontline workers require better tools and information.Innovation in grocery is increasingly being outsourced.The Grocery Navigator Report offers in-depth sector insights.Retail media is a growing revenue stream for grocery retailers.Traditional supermarkets face challenges with an aging customer base.Consolidation in the grocery market is expected to continue.Digital channels are reshaping grocery shopping experiences. Chapters00:00 Introduction to Grocery Shop Insights05:05 Exploring The Grocery Navigator Report
In this episode, Braxton Critcher is joined by Dwayne Myers to discuss the importance of the Repair Act in the automotive industry. Dwayne highlights how advancements in automotive technology could potentially lock out independent repair shops, stressing the need for security measures that allow fair access to repair data. Braxton and Dwayne delve into the consumer implications, including the potential lack of repair options and increased costs if the Repair Act is not passed. 00:00 Car advancements: Enhanced security restricts consumer access.05:54 Manufacturers sell collected data; we want repair data.08:52 Inflation affects prices; manufacturer network access control.12:09 Public supports, but compliance and rulings vary.13:18 Seeking balance in necessary legislation oversight.17:34 Actionable systems implementation: "Couple years" to establish precedent.20:04 Your input makes a significant difference.Write your congressperson about the Repair Act! Learn more about how Shop Controller can make your shop more efficient HERE
This episode delves into the challenges faced by Fortune 100 companies in understanding consumers and how TARTLE provides a solution. Alexander McCaig and Jason Rigby discuss the limitations of traditional data collection methods, the rise of zero-party and first-party data, and the importance of ethical data practices. They highlight how TARTLE's platform enables brands to gain valuable consumer insights, build direct relationships, and expand into new markets. Key Takeaways: Challenges of Big Data: Privacy Concerns: Consumers are increasingly wary of how their data is collected and used. Data Quality: Traditional data collection methods often lead to inaccurate or incomplete data. Data Fragmentation: Data is scattered across various platforms and sources, making it difficult to create a unified view of the customer. TARTLE's Solution: Ethical Data Collection: TARTLE allows users to self-aggregate their data and share it directly with brands, ensuring transparency and control. Whole Person Profile: TARTLE enables the creation of comprehensive consumer profiles, offering deep insights into preferences, behaviors, and demographics. Direct Engagement: Brands can communicate directly with consumers through TARTLE's platform, fostering authentic relationships and gathering valuable zero-party data. Global Reach: TARTLE's presence in every country enables brands to expand into new markets and understand diverse consumer segments. Data Integration: TARTLE seamlessly integrates with existing CRM and CDP systems, streamlining data management and analysis. Actionable Insights: TARTLE provides AI-powered analysis and actionable recommendations to help brands make data-driven decisions. Call to Action: Visit https://tartle.co/consumer/ to learn more about TARTLE's consumer data solutions. Contact TARTLE to discuss how their platform can help your brand achieve its goals.
In this episode of Tartlecast, Alexander McCaig (CEO of Tartle) and Jason Rigby (Chief Conscious Marketing Officer) delve into the challenges of the healthcare industry when it comes to data collection and patient engagement. They discuss how Tartle's innovative platform offers a solution by enabling ethical data collection, empowering patients, and providing valuable insights to healthcare providers. Key Takeaways: The Problem: Healthcare providers struggle to collect comprehensive patient data, relying heavily on information from billing departments and hospital visits. This lack of data limits their ability to provide proactive and personalized care. The TARTLE Solution: Tartle acts as a bridge between patients and healthcare providers, facilitating ethical data collection and exchange. The platform allows patients to share their data willingly and get compensated for it, while healthcare providers gain access to valuable insights. Benefits for Healthcare Providers: Enhanced Patient Engagement: Tartle helps healthcare providers engage with their members more effectively, leading to better outcomes and reduced costs. Targeted Data Capture: The platform enables the collection of specific data points, such as social determinants of health, that are crucial for understanding patient needs and risks. Member Incentives: Patients are incentivized to share their data through compensation or reduced insurance premiums, creating a win-win situation. Vast Member Insights: Tartle provides a comprehensive view of patient data, going beyond traditional surveys and enabling a deeper understanding of patient stories. Zero and First-Party Data: The platform focuses on ethically sourced data directly from patients, ensuring transparency and reducing liability for healthcare providers. Enhanced Patient Profiles: Tartle helps build rich patient profiles that include not only medical information but also social needs and lifestyle data, leading to more personalized care. Educational Opportunities: The platform allows healthcare providers to educate patients and track their progress, further improving health outcomes. Reduced Risk: By collecting and analyzing comprehensive patient data, healthcare providers can identify risk factors early on and take preventive measures, reducing costs and improving patient well-being. Call to Action: Visit https://tartle.co/healthcare to learn more about the TARTLE healthcare product and how it can revolutionize your relationship with your members. Schedule a meeting with the TARTLE team to discuss your specific needs and explore how their platform can benefit your organization.
This interview is part of a series of podcast episodes recorded live on-site at Benzinga Cannabis Capital Conference. Hear exclusive interviews and discussions with industry leaders, offering fresh perspectives and insider knowledge on the latest trends in the cannabis world.In this episode, I sat down with Ian Dominguez, Founder of Delta Emerald Ventures. Ian's group also puts together CannaDataCon, an event created to help business owners learn how to build a useful data strategy in cannabis. Hear how operators can better monetize their customer data and look at customer loyalty in a new way. You'll also hear the buzz about low-dose THC beverages and how the booming product category is helping the overall cannabis industry.Quick Linkshttps://www.cannadatacon.com/https://www.deltaemerald.com/
Privacy Issues With Data Monetization Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Many startups collect data from users that is useful to other companies. Those companies are not interested in the raw data but rather the insight into the behaviors of the users. For example, users who use the app at the same time of day give an indication of their schedule. This can be used by other companies such as providing ads to that user at that time. In monetizing your data, consider the privacy issues that come with it. Consider taking these steps to ensure the privacy of your users: Make clear your data policy to users. Collect only the data you need. Anonymize the data so no one's personal identity is made known. Give the user the ability to opt out of the data sharing process. Give the user the ability to delete their data. Provide security around the data you are collecting to prevent unauthorized use of it by hackers. Abide by the current regulations set forth by the industry, the state, and other authorities around data usage. Data monetization can create new revenue streams for your company, but you must ensure the privacy of users. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact info@tencapital.group Please , share, and leave a review. Music courtesy of .
Data Monetization Requirements Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Monetizing data requires several key components. Here's a list of components needed to monetize your startups data: Ability to acquire the data -- the more you can source your own data versus relying on others the more valuable your data will be. Ability to store the data acquired -- you'll need a data platform to hold the data for analysis and processing. Modeling and testing -- you'll need to model the data captured and analyze it with databases and algorithms for the result sought. Customer requirements -- you'll need to know the customer's requirements in order to build data sets of value to them. Compliance and regulatory -- you'll need to know the current laws around the use of data based on regulatory requirements. People who understand data and how to interpret it -- you'll need a team that understands data and how to analyze, interpret, and present the results. Consider these elements in building out your data analytics program. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact info@tencapital.group Please , share, and leave a review. Music courtesy of .
Data Monetization Models Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are several data monetization models for startups Sources of data come from a large network of customers, in depth content, or heavily trafficked websites. Consider these for your startup. Data as a service -- takes data generated by the startup and makes it available to other companies. For example, weather data captured by one startup can be sold to other companies. The data is captured by the software and then made available in machine readable form to other companies' websites. An automatic feed continuously generates the data and sends it to other sites. Direct data transfer -- takes data directly from the startup and sells it to other companies. This could be a customer list with email addresses. This works well when you have a list of customers that others want to sell to. Data augmentation -- taking other data sets and combining with your own to create a new data set that is more valuable. A startup could take their customer list and augment it with data from other sources to provide a richer set of data to sell to other companies. For example a startup could take their customer list and add contact and location information and sell it to other companies. Automating this process makes the data more valuable as it reduces the friction between source and use cases. Consider these data monetization models for your startup. More analysis often leads to higher monetization levels. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact info@tencapital.group Please , share, and leave a review. Music courtesy of .
What's the point of creating value with your data if you never cash it in? This week, Barb Wixom, Principal Research Scientist at MIT Sloan's Center for IS Research, takes us through the critical but oft neglected journey of turning data into definitive financial gains.In peeling back the layers inherent to the value creation process, Barb insists that the leap from data to dollars must involve more than simply generating insights; it requires a strategic pivot towards value realization. With the IWS (Improve, Wrap, Sell) framework, we'll help demystify the process, and show you exactly how operational enhancements and product advancements can be carefully leveraged to achieve financial outcomes. It's a comprehensive look at the practicalities of converting data into tangible value; a must-listen for anyone looking to navigate the complexities of data monetization effectively.Three reasons you should listen to this episode:1. Value Creation to Realization. Barb breaks down the critical steps from value creation to value realization in data monetization, highlighting a commonly overlooked phase that is crucial for translating data benefits into financial returns.2. The IWS Framework. A simple yet powerful tool for organizations to strategize their data monetization efforts, providing a clear pathway from operational improvements to selling information-based solutions.3. Sustainability and Data Monetization. For any effort to be viable long-term, it must not only generate social or operational benefits but also secure financial returns, thereby ensuring the initiative's economic feasibility over time.ResourcesConnect with JayConnect with BarbEnjoyed this Episode?Be sure to follow us so you never miss an update. You can leave us a review on Apple or Spotify, and share it with your friends and colleagues to help others learn more about the importance of a data-first digital transformation approach.Have questions? You can connect with us on LinkedIn. For more updates, please visit our website.
Our privacy theme continues as the MacVoices Live! panel looks at HP's new option to rent a printer. Is that a good idea given the seemingly onerous contract terms, let alone the possible privacy concerns over an always-connected-to-the-Internet printer? Chuck Joiner, Brian Flanigan-Arthurs, Eric Bolden, Marty Jencius, Jim Rea, Jeff Gamet, and David Ginsburg look at everything from cancellation requirements to minimum page requirements to where the printer companies are making their money…at your expense. Take Control Books: The Answers You Need Now, From Leading Experts. Show Notes: Chapters: 0:00 Introduction to HP Printer Rental Debate 0:55 Concerns about HP Printer Monitoring and Privacy 2:20 Puzzling Reactions to HP's Printer Rental Offer 3:24 Stricter Conditions for HP Printer Connectivity 4:27 Licensing and Usage Terms for Software 4:52 Managing Software Licensing and Usage 5:56 Flexible Licensing Models for Software Use 8:33 Implementing Customer-Centric Software Licensing 9:33 Speculation on HP Printer Data Collection 10:18 Privacy Concerns in Modern Technology 10:56 Financial Analysis of HP Printer Rental Plan 11:47 Financial Breakdown of HP Printer Subscription 13:12 Evolution of Printer Business Models 13:51 HP's Transition to Information-Driven Revenue 14:15 Nostalgia for Old Printer Durability 14:38 Disappointment with HP's New Business Model 15:05 Speculation on HP's Motivations for New Model 15:39 HP's Transparent Approach to Data Monetization 16:18 HP's Openness about Data Monetization 17:46 Subscription Model Suitability for Consumers 18:34 Experience with Subscription Models in Printing 19:48 Consumer Reactions to HP's Business Model 20:19 Public Response to HP's Printer Subscription 20:49 Evolution of Printer Leasing and Service Contracts 21:34 Concerns over Terms and Penalties in HP Printer Subscription 22:24 Uncertainty about Data Sold by HP 23:33 Public Perception and Consumer Behavior 24:13 Concerns over Continuous Internet Connection Requirement 25:08 Usage Patterns and Monitoring in Business Printing 26:38 Insights on Data Collection from Printer Usage 28:00 Public Reactions and Community Discussions 30:28 Business vs. Consumer Considerations in Printer Subscriptions 31:59 Speculation on HP's Business Strategy 33:06 Enterprise Experience with Printer Management 34:54 Evolution of Printing Trends in Business Links: HP wants you to pay up to $36/month to rent a printer that it monitors https://arstechnica.com/gadgets/2024/02/hp-wants-you-to-pay-up-to-36-month-to-rent-a-printer-that-it-monitors/ Guests: Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, and on his blog, Trending At Work. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss 00:00:00 Introduction to HP Printer Rental Debate 00:00:55 Concerns about HP Printer Monitoring and Privacy 00:02:20 Puzzling Reactions to HP's Printer Rental Offer 00:03:24 Stricter Conditions for HP Printer Connectivity 00:04:27 Licensing and Usage Terms for Software 00:04:52 Managing Software Licensing and Usage 00:05:56 Flexible Licensing Models for Software Use 00:08:33 Implementing Customer-Centric Software Licensing 00:09:33 Speculation on HP Printer Data Collection 00:10:18 Privacy Concerns in Modern Technology 00:10:56 Financial Analysis of HP Printer Rental Plan 00:11:47 Financial Breakdown of HP Printer Subscription 00:13:12 Evolution of Printer Business Models 00:13:51 HP's Transition to Information-Driven Revenue 00:14:15 Nostalgia for Old Printer Durability 00:14:38 Disappointment with HP's New Business Model 00:15:05 Speculation on HP's Motivations for New Model 00:15:39 HP's Transparent Approach to Data Monetization 00:16:18 HP's Openness about Data Monetization 00:17:46 Subscription Model Suitability for Consumers 00:18:34 Experience with Subscription Models in Printing 00:19:48 Consumer Reactions to HP's Business Model 00:20:19 Public Response to HP's Printer Subscription 00:20:49 Evolution of Printer Leasing and Service Contracts 00:21:34 Concerns over Terms and Penalties in HP Printer Subscription 00:22:24 Uncertainty about Data Sold by HP 00:23:33 Public Perception and Consumer Behavior 00:24:13 Concerns over Continuous Internet Connection Requirement 00:25:08 Usage Patterns and Monitoring in Business Printing 00:26:38 Insights on Data Collection from Printer Usage 00:28:00 Public Reactions and Community Discussions 00:30:28 Business vs. Consumer Considerations in Printer Subscriptions 00:31:59 Speculation on HP's Business Strategy 00:33:06 Enterprise Experience with Printer Management 00:34:54 Evolution of Printing Trends in Business
Charlie Silver is the Founder & CEO at Permission.io, a leading provider of permission-based, Web3 advertising. In this episode KJ and Charlie discuss how big tech platforms exploit individuals' personal data and why it's time for a change. Key Takeaways: 04:48 The Creepy Reality of Data Exploitation and the Promise of Web3 11:33 The Evolution of Internet Currency: From Digital Wallets to Bitcoin 16:02 Decoding the Dollar 21:53 The Power of Amazon's Data and GDPR's Impact 22:45 The Future of Data Monetization and Partnerships 23:37 The Legal Landscape of AI and Copyrights 24:51 The Rise of Digital Assets and Cryptocurrency Adoption 26:12 The Importance of Clear Regulation for Crypto's Future 30:21 Educating the Public on Web 3.0 and Digital Assets Quote of the Show (20:00): “I'm very excited about the period to come. I think the world is becoming a better place, even though we've kind of hit rock bottom in all kinds of trust and institutions, I think there are things in place like Web3 and Bitcoin that are really going to promote individual rights.” – Charlie Silver Join our Anti-PR newsletter where we're keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Charlie Silver: LinkedIn: https://www.linkedin.com/in/c-silver/ Twitter: https://twitter.com/PermissionCEO Company Website: https://www.permission.io/ Company LinkedIn: https://www.linkedin.com/company/permission-io/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M= Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
This is the story of Merry Marwig and Innovative Approaches To Data Privacy. Second Episode in series on Privacy with Merry. Merry Marwig, a privacy professional with DataGrail, discusses how to reduce risk when managing data privacy. She emphasizes the value and power of data, as well as the need for transparency and consent. Merry also discusses the role of privacy in business and the challenges of privacy compliance. She concludes by highlighting the intersection of privacy and security and the importance of aligning the two. Key TakeawaysData monetization has become normalized, with companies collecting and selling personal data without consumers being fully aware.User awareness about privacy practices and data collection is crucial.Moving beyond passwords and implementing stronger authentication methods is essential for better security.Personal privacy can be compromised, and hiring authorized agents can help manage privacy requests.Automation can help operationalize privacy requests and save time and resources.Privacy tools should have least privilege access to ensure data security. CHAPTERS2:33 The Implications of Data Brokers4:23 Managing Data Sprawl6:03 The Importance of System Inventory9:47 The Threat of Weaponizing Access Requests11:49 The Historical Context of Privacy12:56 The Cultural Differences in Privacy15:22 The Use and Abuse of Data17:24 The Need for Privacy Education19:52 The Importance of Privacy in Business22:34 The Growing Landscape of Privacy Laws24:46 The Impact of State Privacy Laws26:25 The Challenges of Privacy Compliance28:22 The Need for Automated Privacy Solutions30:20 The Intersection of Privacy and Security31:08 The NIST Cybersecurity Framework for Privacy34:45 The Changing Landscape of Privacy36:09 The Importance of Privacy and Security Alignment40:09 Privacy in Organizations51:32 Operationalizing Privacy53:13 Data Monetization and PrivacyTry KiteWorks today at www.KiteWorks.comDon't Miss our Video on this Exciting KiteWorks Offer! Try KiteWorks today at www.KiteWorks.comDon't miss this Video on it!The Most Secure Managed File Transfer System. Watch Video Episodes! And Please...Subscribe to our YouTube Channel. Want to help us out? Leave us a 5-Star review on Apple Podcast Reviews. Submit Your Questions Direct and Find out more www.CyberCrimeJunkies.com Stay up-to-date on Cybersecurity with VIGILANCE Newsletter. Want Gear? We love our Small Business Sponsor, BlushingIntrovert.com. has it all. Women's clothing, cool accessories supporting Mental Health Research. https://blushingintrovert.com
AI is set to disrupt a lot of things, and fueling the data evolution is one of them. In this episode, Michael Clark from MasterCard, a trailblazer in the domains of data, future value, and digital innovation, shares what he learned from two decades of experience and their recent forays into the world of possibilities offered by AI. Delve into the world of data monetization and gain insights into global examples that illustrate the shifting landscape of data ownership. Uncover the potential for individuals to harness their data, ushering in a future where AI becomes not just an assistant but a personalized guide. Support us through our Sponsors! ☕
Walter Harrison is the CEO of Tapestri, an app allowing consumers to earn money from their data. He is also the Co-founder and CRO of Complementics, a mobile audience network that manages national and international data. With over 15 years of experience in ad technology, data monetization, and product development, Walter has worked with major Fortune 500 clients across various industries. As an ambitious serial entrepreneur, his previous product reached five million users. In this episode… With popular apps like TikTok and Instagram gathering data with each use, younger consumers have become accustomed to a lack of privacy. However, the widespread adoption of privacy regulations allows consumers to refuse certain types of data collection. How can you target audiences with granularity while facilitating consumer transparency? Data pro and app builder Walter Harrison has developed an app that pays consumers for personal data collection. This allows users to govern their monetized information and incentivizes them to permit activity tracking on apps and websites. Similarly, e-commerce stores can build an audience by targeting potential customers on corresponding sites and social platforms, cultivating security and trust, and rewarding them for data-sharing. Walter recommends gathering data from mobile apps or website browsers for precise attribution. In today's episode of the Up Arrow Podcast, William Harris hosts Walter Harrison, the CEO of Tapestri, to discuss how e-commerce sites can leverage data monetization. Walter addresses the role of cryptocurrency in data monetization, the various types of consumer data, and how to analyze data proactively.
On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency. Key Takeaways: (02:25) The shift from consulting to data-driven retail strategies. (06:32) The importance of tactical decision-making in marketing and sales. (06:59) Budget redirection towards e-commerce in leading companies. (11:15) Retail media's influence on consumer behavior. (13:48) Utilizing retail media and basket information for customer targeting. (14:14) The critical role of sales decomposition in retail. (16:56) The future of retail with AI chatbot technology. (17:19) Launching user-friendly text advice platforms for retail decisions. Resources Mentioned: Convert Group Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX
© 2020-2026 Ivy Podcast Discovery LLC
