Podcasts about marketing institute

Is AI the superglue that can repair our fractured media universe? Or is it just another tool that could further splinter our audiences? In this episode of The Trending Communicator, host Dan Nestle sits down with digital marketing expert, leading AI researcher, and prolific LinkedIn Learning course creator Martin Waxman. A professor at McMaster University, associate director of the Future of Marketing Institute, and member of the Institute for Public Relations Digital Media Center, Martin has been leading the AI charge for the Communications profession through his Digital Marketing Trends newsletter and the LinkedIn Live DM Show (with recent TTC guest, Deirdre Breakenridge).  In other words, he's just the guy Dan needs to speak with to unpack the complexities of generative AI in the world of marketing and PR. This episode tackles the pressing questions facing communicators in 2025: How can we effectively use AI to reach fragmented audiences? What are the risks of over-relying on AI for content creation? And how can we maintain our creativity and critical thinking skills in an AI-driven world? Dan and Martin discuss the parallels between the early days of social media adoption and the current AI revolution, highlighting the importance of developing AI policies and guidelines within organizations. They also address the fear of becoming obsolete (FOBO) that many professionals are experiencing in the face of rapid technological change. The conversation takes a practical turn as Martin shares his favorite AI tools for various tasks, from content generation to image creation. Listeners will gain insights into how to integrate these tools into their workflow without sacrificing creativity or quality. Whether you're an AI enthusiast or a skeptic, this episode offers a balanced perspective on the role of generative AI in shaping the future of communications. Martin's call to action for professionals to be proactive, entrepreneurial, and initiative-taking with AI tools serves as a rallying cry for the industry. Don't miss this thought-provoking discussion that will challenge you to rethink your approach to AI in communications and marketing. Tune in to discover how you can harness the power of AI while maintaining the human touch that sets great communicators apart. Listen in and hear about... Navigating the fractured landscape of modern communications AI's potential to revolutionize content creation and distribution Balancing efficiency gains with maintaining creative integrity Strategies for avoiding "AI slop" and enhancing originality Essential AI tools for marketers and communicators in 2025 Cultivating critical thinking skills in the age of generative AI Future trends in AI-driven marketing and public relations Notable Quotes On the Fractured Landscape: "Sometimes I think the word of the year for 2024 should be fractured. As in the fractured. Fill in the blank landscape, the fractured media landscape, the social media landscape, the fractured political landscape, the fractured audience landscape." - Dan Nestle [00:00 - 00:17] AI's Role in Communication: "Instead of writing 15 versions of an article for 15 channels, we can write and easily use AI to repurpose it 15 ways." - Dan Nestle [00:45 - 00:52] On AI Adoption: "It feels like to me, with all the announcements that were packed into the last two weeks of December, plus all the hype we've heard for the entire year, it just. It reminds me of a Jenga game that the tech companies. Or Jenga game. How about that? The tech companies are playing with each, and they keep going higher and higher and higher as it gets a little bit shakier." - Martin Waxman [08:24 - 08:46] Fear of Becoming Obsolete: "There's actually a term for this. It's called FOBO, the fear of becoming obsolete. And it's really real. There's been studies around this." - Martin Waxman [09:18 - 09:25] On AI Slop: "I just want next year to be the year where we get rid of AI slop. And there's certain words I never want to see again. I never want to see the word leverage anymore. Unless you're talking about actually, you know, using something or moving something with a lever." - Martin Waxman [44:36 - 44:50] The Learning Curve with AI: "We have to factor in and. And you touched on this. The learning curve that we have, learning how to talk to machines. Yeah, we can talk to people, but we need to learn how to talk to machines better." - Martin Waxman [43:54 - 44:05] On Being Proactive with AI: "We are all newbies, we're all neophytes in this. I mean, it may feel like it's been around forever. It hasn't. So we all have an opportunity to figure out how the tools work, how we can use them more effectively. But we need to be proactive, we need to be entrepreneurial, and we need to take some initiative with them" - Martin Waxman [1:03:57 - 1:04:18] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Martin Waxman Martin Waxman Communications | Website Martin Waxman | LinkedIn Digital Marketing Trends | LinkedIn Newsletter Generative AI for Digital Marketers | LinkedIn Learning Course Timestamped key moments from this episode (as generated by Fireflies.ai)

DMG Media is part of one of the largest media companies in the world and continue to grow their position in Ireland. It is home to some of the best-known media brands in Ireland and the expanding portfolio of websites, newspapers and magazines is crafted every day by 140 staff delivering compelling content to over 3.6m adults in Ireland every month. Over the last 22 years they have been continuously growing both organically and through acquisition and are now one of the largest media content producers in Ireland. It has developed and built some of Ireland's most popular consumer and business media brands including The Irish Daily Mail, The Irish Mail on Sunday, EVOKE, Rollercoaster.ie, Extra.ie, OneFabDay.com, MailOnLine, Geek Ireland, ExtraG.ie, and BusinessPlus.ie. They are consistently innovating to address the ever-changing digital landscape by investing in and developing content distribution, data measurement, audience targeting and commercial segmentation technologies – their motto is “Engaging Audiences Through Great Content”. With me today is Paul Henderson, who has been the CEO of DMG Media Ireland since 2008 driving consistent revenue and profit growth each year. His extensive career in Irish media began at The Irish Daily Star, where he advanced to Director of Sales. Subsequently, he was part of the TV3 (now Virgin Media) launch team as Group Sales Manager. He is a Chartered member of the Institute of Directors. He holds a BA in Marketing from the Marketing Institute of Ireland and a Graduate Diploma in Business Finance from the Irish Management Institute. This is the 36th episode with guest Paul Henderson, CEO DMG Media Ireland in the Davy podcast series 'Everyday Business with Aidan Donnelly'. This podcast brings you insightful conversation between Aidan Donnelly and entrepreneurs and business owners/management with their own unique story to tell. If you like what you hear, please like, share and subscribe.

Nate Chesher, marketing director of the Cherry Marketing Institute, not only appreciates the taste and versatility of the fruit. He also loves talking about it, which he did with SF&WB recently. Listen in on the discussion of the health benefits and myriad uses of cherries in snack and bakery products, and how to use cherries to create foods that delight consumers.

Zach interviews Martin Waxman, a LinkedIn Learning Instructor, Author, and Communications Expert with a specific interest in Generative AI. Martin began his career as a television writer and producer before diving more into the PR side of things after life threw him a curveball. Now, after decades in the professional space as both a professor and consultant, Martin teaches companies and individuals how to harness the power of AI from a marketing standpoint. Today, Martin and Zach talk about how GenAI can be harnessed and used for rapid growth, but it's not all sunshine and rainbows! They'll also dive into what should give us pause about this incredible tool. Join us for a great conversation about AI. Like, Subscribe, and Follow: YouTube: https://www.youtube.com/channel/UCAIUNkXmnAPgLWnqUDpUGAQ LinkedIn: https://www.linkedin.com/company/keyhole-software Twitter: @KeyholeSoftware Find even more Keyhole content on our website (https://keyholesoftware.com/). About Martin: Martin is a "digital/social media/communications guy" with roots in PR and the creative arts. He conducts AI research on the relationships between humans and machines, leads digital, social media and Generative AI training, and writes a popular newsletter, Digital Marketing Trends. Martin is also a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business, and associate director of the Future of Marketing Institute. He teaches digital strategy at McMaster University and speaks on AI and digital media at conferences and events across North America. Martin possess a BA, General Honours Fine Arts, from York University, and a Master of Communications Management (MCM) from McMaster-Syracuse Universities. Martin on LinkedIn: https://www.linkedin.com/in/martinwaxman/ Digital Marketing Trends (newsletter): https://www.linkedin.com/pulse/does-ai-make-good-enough-your-default-state-mind-waxman-mcm-apr-lx4wc/ 

Cayden Chang is a Singapore-based Value Investor with over 20 years of experience; he says that he spent a third of it making all the foolish mistakes that anyone has ever made and the other 2/3 building a family investment fund. He is the founder of the Value Investing Academy, where he hosts guest speakers, among them Lauren Templeton and Todd Finkle, both of whom have been earlier guests on Talking Billions. Cayden also built an endowment fund with Singapore Management University (SMU) to give away the returns to students who are financially challenged. He is a Campaign Ambassador With National Cancer Centre of Singapore to help raise $150 million for the next 5 years. Cayden is the author of 4 books: (a) “Do You Have What It Takes to be Boss?” - all sales proceeds were donated to The Straits Times School Pocket Money Fund (b) “The Book of Hope by Cayden Chang” - all royalties were donated to Singapore Cord Blood Bank & National Cancer Centre of Singapore (c) “Beginner's Guide to Investing” (in Japanese); books were launched in the largest bookstore chain in Japan, Tsutaya - all royalties were donated to Children Cancer Association of Japan (d) “Value Investing Simplified,” with a foreword written by Ms. Lauren C. Templeton —- it's a delightful read; we talk about it in our conversation. Been featured in more than 30 different media in total in Singapore

Can you turn your marketing strategy from meh to magnificent using AI?Yes! This is a goldmine for anyone looking to understand the integration of AI in marketing. From the genesis of the Marketing AI Institute to practical steps for your own business, it's all here. Don't miss out!In this episode of Leveraging AI, Isar Meitis sits down with Mike Kaput, Chief Content Officer at Marketing AI Institute. They discuss the ins and outs of integrating AI into your marketing world. This isn't just theory; Mike has been in the game for seven years, long before AI became a buzzword. Prepare to be enlightened!This episode is sponsored by GENERATIVE AI BUSINESS TRANSFORMATION Course  available on Multiply.ai. Whether you're a complete beginner or further along on your AI journey, this course aims to enhance your understanding how to implement AI in a business context and how to build your business strategy. Use the promo code leveragingai  to get $100 off the course price.AI news of the week:Canva's Magic Studio Demo VideoCanva unveils Magic Studio, its AI-infused design platformLinkedIn goes big on new AI tools for learning, recruitment, marketing and sales, powered by OpenAISam Altman backs teens' AI startup automating browser-native workflowsZoom's Founder Turns To AI In Hopes Of Regaining Pandemic HighsDeepmind's Promptbreeder automates prompt engineeringMeta debuts generative AI features for advertisersWalmart experiments with generative AI tools that can help you plan a party or decorateDecomposing Language Models Into Understandable ComponentsOpenAI is reportedly considering making its own chipsAssistant with Bard: A step toward a more personal assistantAbout Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Free AI Consultation: https://multiplai.ai/book-a-call/ If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot's first partner agency. He is the author of Marketing Artificial Intelligence (published last year)  The Marketing Performance Blueprint,  and The Marketing Agency Blueprint (Wiley, 2012); and he's the creator of the Marketing AI Conference (MAICON). Paul's mission is to make AI approachable and actionable for marketers and business leaders and he has consulted for hundreds of organizations.

This episode features Louis Rosenberg, PhD. He is the CEO and Chief Scientist of Unanimous AI, a technology company that develops artificial swarm intelligence technology such as the award-winning Swarm AI, which has been used by a wide range of organizations from Fortune 500 corporations to the United Nations. He has been awarded over 300 patents for VR, AR, and AI technologies. Louis also founded a number of successful companies including Immersion Corporation, Microscribe, and Outland Research. Louis also volunteers as the Chief Scientist of the Responsible Metaverse Alliance and as the Global Technology Advisor to the XR Safety Initiative (XRSI). He is also on the advisory board of the Future of Marketing Institute. In this special episode, we dig into the intrinsic beginnings of VR and how Louis built the foundations for what we now know as AR. We explored the emergence of immersive technology and the important role that Louis played as a pioneer, his move into the AI realm and his dedication to the more safe and more ethical use of the Metaverse and AI.

On this week's Red BusinessAre you switching your current account to the credit union? Thousands of people are, and Roy McKnight of @DCU1964 can tell us moreThe Marketing Institute of Ireland's Cork branch is getting back to in-person events this month and talking disruptor brands - we get the details from @miicorkWe talk to @_NeutraPharma - The Cork company offering a product to detect drink spikingAnd @JVMurphyandSons joins us with some straight talking advice for first time house buyers

Insights on some of the topics discussed at Vitafoods Europe 2022 hybrid event. This May, Vitafoods Insights dived into some key topics covered at Vitafoods Europe 2022 including market overview, trends, mental wellness and wellbeing, sustainability, gender equality, among many others, some of which we explored in more depth.   Tune in to hear more about: ·       Market updates, status and sectors with greatest potential for growth ·       Mental health awareness month and its booming opportunities for the nutraceutical industry ·       European regulations – regulatory guidance for health claims around mental wellness products ·       How sustainability is driving the industry – a now must-have consideration for market success ·       How the industry can support women in nutra ·       + more Hyperlink sources: ·       https://womeninnutraceuticals.org/ (Women in Nutraceuticals organization) ·       https://www.youtube.com/channel/UC3nYL8SkxrWYH0wGuhb8zWA (Vitafoods YouTube Channel) Featured voices: ·       Eric Pierce, VP of Business Insights at https://www.informamarkets.com/en/home.html (Informa Markets) & https://store.newhope.com/ (Nutrition Business Journal) ·       Isabella Davis, Senior Project Manager & Research Associate at https://www.nutritionbusinessadvisors.com/ (Nutrition Business Advisors) ·       Jennifer Cooper, President at https://alternativelabs.com/ (Alternative Laboratories) ·       Martin Oxley, Managing Director at https://www.buzzback.com/ (Buzzback) ·       Nicolas Carbonnelle, Partner at https://www.twobirds.com/ (Bird) https://www.twobirds.com/ (& Bird) ·       Steve French, Chief Operating Officer at the https://www.nmisolutions.com/ (Natural) https://www.nmisolutions.com/ (Marketing Institute) ·       Joao Brites, Director of Growth & Innovation at https://howgood.com/ (HowGood) ·       Heather Granato, VP of content at https://www.vitafoodsglobal.com/en/home.html (Vitafoods) ·       Asma Ishaq, CEO at https://www.modere.com/ (Modere) ·       Julia Wiebe, Managing Director at https://www.red-otc.com/home/ (RED) https://www.red-otc.com/home/ (OTC) ·       Inger Aukrust, Co-founder and VP of R&D and Chemistry at https://www.kappabio.com/ (Kappa) https://www.kappabio.com/ (Bioscience) ·       Sybille Buchwald-Werner, Co-founder and managing director at https://vitalsolutions.biz/ (Vital Solutions) ·       Jan Mills, CEO at https://artemis-nutraceuticals.com/ (Artemis International) ·       Dean Mosca CEO at Things of That Nature ·       Lorna Vanderhaeghe, VP of Marketing and Innovation at Things of That Nature ·       Thomas Hafner, Founder and Chairman at https://www.linkedin.com/company/zaluvida-corporate/about/ (Zaluvida Ventures) If you like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com)     To learn more about sponsorships...

Millie Leung is an award-winning business mentor, bestselling author, and international speaker. She is passionate about helping driven and big-hearted individuals to start and build a passion-driven, profitable, and impactful online business. In 2011, with no prior entrepreneurial background, no network, no specific know-how, little money, and little time, Millie started her first business from home. The beginning was tough, but she pressed on. Within 26 months, she was able to turn things around and build her business to 7-figure USD and became financially free. Millie is the winner of the 'Best Personal Brand Award' by Marketing Institute of Singapore. She is the creator and host of her YouTube channel and the Shine to Impact Podcast which is available on Spotify, Apple podcast, and 18 other platforms with listeners in 20 countries. Her book 'Mind and Money Makeover' is an international bestselling book on Amazon.com. Today, Millie is often invited to speak on international stages with audiences from a few hundred to 24,000+ in a stadium, sharing her journey and lessons, with the aim of inspiring, educating, and challenging her audience to start living their dreams. Millie is passionate about giving back. She has donated and built 3 schools for underprivileged children and has provided financial resources for 60+ women entrepreneurs in developing countries. Millie was appointed as the 'Global Goodwill Ambassador' of GGA in the Year 2019 for her humanitarian work. When Millie is not speaking on stage, you will find her reading her favorite books, traveling the world, or spending time with her 2 lovely daughters.

The Modern Architect is back for Season 6! In our first episode of the season, Tom welcomes Richard Petrie. Richard is the world's leading architect marketing coach. He has a degree in marketing from University of Canterbury in New Zealand. Formerly he was a professional athlete for the New Zealand national cricket team. His client's success together with Richard's connection with Enoch Sears and Eric Bobrow to form the Architect Marketing Institute took him onto a much more focused path.  Nowadays, 75 percent of his time is spent solely on helping architects win better projects. Richard is married, with three teenage children, and lives in Wellington, New Zealand. For more information, you can visit: https://archmarketing.org/ (https://archmarketing.org)

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.GMB News - Chat is available again, phone numbers can now be hidden.Yelp has a new app - Yelp Audiences.TikTok is focusing more on local advertising.Longer videos on TikTok.NextDoor is going public.Should you geotag photos to rank higher in local search?Is there enough awareness among small business owners for the need for a GMB listing?Where do we get a privacy page for paid ads?Are there any third party services to help manage Google Messages?What do you do when Google changes your primary category?How do you add GMB subjective attributes?How to optimize for local voice searches?How do you choose keywords and categories that will help you rank better in local searches? As a Level 7 Google Local Guide, what are the best ways to help my clients increase visibility?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

New corporate strategy aims to make Ireland a global hub of marketing expertise. CEO of Marketing Institute Ireland David Field discusses the key points of the strategy aimed at driving growth and positioning Ireland as the global hub for marketing. This will ensure Irish business leaders stay ahead of digital transformational developments. In addition MII has announced details of the world's first of its kind partnership with Berkeley Global, University of California, which will connect CMOs with Silicon Valley experts and thought leaders.

As famously said by Stuart Scott: "You beat cancer by how you live, why you live, and in the manner in which you live". In this episode, we will be having a great discussion with this inspiring Investor who has conquered cancer thrice. His name's none other than Cayden Chang! Cayden is the founder of Value Investing Academy which operates across 11 cities in Asia. He is also a Cancer Research Activist and Campaign Ambassador for the National Cancer Centre of Singapore. He has been awarded the Lifelong Learners Award 2008, conferred by Minister of Manpower, and the Personal Brand Award 2017 by the Marketing Institute of Singapore. He is the author of 4 books namely “Do You Have What It Takes to be Boss?”, “The Book of Hope”, “Value Investing Simplified”; foreword written by Ms. Lauren Templeton, and “はじめての「株」入門”, a Japanese investment book distributed by Tsutaya bookstores, the largest book store chain in Japan. Cayden has been featured widely on TV, Radio Stations, Magazines, and Newspapers in Singapore, Malaysia, Hong Kong, Japan. In this episode, we'll be discussing: 1) The Best Way To Make Use of Your Time During The Pandemic. 2) The Steps That Cayden Took To Keep Himself Healthy And Positive. 3) The Investment Strategies & Tips For Millennials Learn more about Cayden Chang: Value Investing Masterclass: http://vipsingapore.pagedemo.co/ For regular investing insights: www.facebook.com/caydenchangvia Facebook: www.facebook.com/caydenchangofficial Instagram: www.Instagram.com/caydenchang ClubHouse: @CaydenChang Learn more about Rayson: Facebook: https://www.facebook.com/Raygacy/ LinkedIn: https://www.linkedin.com/in/raysonchoo Instagram: https://www.instagram.com/raygacy/ Clubhouse: https://www.clubhouse.com/@raygacy Want to learn how to brand yourself or interview other successful people, book a call with me here: https://calendly.com/raysonchoo/30min Missed the other episodes- Subscribe on Itunes: https://podcasts.apple.com/.../the-raygacy-show/id1435706344 Join The Tribe of Raygacy: https://t.me/theraygacyshowfamily --- Send in a voice message: https://anchor.fm/theraygacyshow/message

iTHINK is hosted by Melissa Brown and Crispin Blackall, series three is explores the importance of "Professional Networks" for your leadership career.  As with our previous series we will be interviewing a range of leaders from Academics to Founders, Corporate Executives to Scale Ups, Government and Public Service.Colin Lewis is a highly experienced Chief Marketing Officer who has worked all over the world for blue-chip brands as well as startups and NASDAQ quotes tech firms. He is a marketing coach and trainer in the UK, Ireland, Spain, Dubai. Clients include Unilever, Samsung, Kingfisher, Britvic, TK Maxx, Bayer, Oracle, Europcar, Facebook, Experian.Colin has also worked as well as eCommerce and is an adviser and active investor in eCommerce business. He ran his first eCommerce website - in 2006.He is the Author,Best Practice in eCommerce (54,000 word /160-page guide to the best in eCommerce today) and Digital Marketplaces Best Practice (30,000 words 100-page guide to Digital Marketplaces)Colin is the Founder and Programmer, DMX Dublin, Ireland's largest marketing conference in 2013 and is a Fellow of the Marketing Institute of Ireland.Colin has been a Marketing Week Magazine - writer & columnist - since 2015. Colin joins us from his home in Dublin.

In this episode of The Persuaders, Alex Gibson talks to Marketing Institute of Ireland Chief Executive David Field, in advance of the annual DMX marketing conference which takes place on March 25th, and Martha Kearns, from Storylab.ie talks about the role storytelling can play in developing brands.

Each week on “Biz Buzz”, our host David Sillick talks to business experts in the community. This week he sits down with Pablo Turletti from ROI Marketing Institute.To learn more check out www.roimarketinginstitute.com.

Geoff Zimpfer of Mortgage Marketing Institute & Movement Mortgage. How he started out working for Tony Robbins, learning how to sell, self-doubt, and the importance of technology.

In today's episode sales expert Terry Harmer talks about Finding New Markets during Covid 19, learning from bank robbers and what tools you can utilise to find those markets .    Terry is a Member of the Institute of Training & Development, a Fellow of the Sales Institute of Ireland, a Member of the Marketing Institute of Ireland, and holds qualifications  in Business  Administration.  He works with several LEO's, Enterprise Ireland, Boston Scientific, Bank of Ireland, CIF, Johnson & Johnson and many more.   He is an expert in training companies to excel in their Sales, Customer Service, Communications, Teambuilding, Leadership, and People Management.    During the podcast Aisling and Terry discuss using a PESTLE analysis.  You can download a free PESTLE analysis tool from thebusinessfairy.ie/podcast/finding-new-markets-during-covi19  Thanks to the team at Tipperary LEO especially Ita Horan and Madeline Ryan. You can chat to us on @TBFCENTRAL  You can find Terry at NLC Training and   via Tipperary Local Enterprise OfficeAnd You can find Tipperary Local Enterprise Office on Twitter at @TipperaryLEOFor the latest in business news, training and mentoring available for businesses located in County Tipperary visit: https://www.localenterprise.ie/Tipperary/Ask your Google Assistant or Alexa for the news from Tipperary Local Enterprise Office.Twitter: @leotipperaryFacebook: Facebook.com/localenterpriseofficetipperaryProduced by TBF Digital Marketing Agency

Does branding still matter? Is retail dead? When does a company need a CMO? Who is bringing back the magic of creativity? If you want to better understand people, brands and the future of marketing, listen to our conversation with Ivan Pollard, Chief Marketing Officer of General Mills. Ivan believes that the future is rather bright for large, traditional scale players, such as his very own company. He also believes that creativity, equity, and relationship building are essential ingredients for long-term brand success, critical qualities often overlooked by many agencies and the start-ups they chase. These are just a few of the topics Ivan and JP Kuehlwein, leader of the Marketing Institute at The Conference Board, cover in this fascinating discussion. Tune in to hear Ivan’s position on whether the role of the CMO is evolving, should the “FANGS” (Facebook, Amazon, Netflix, and Google) be disbanded, and (breaking news here!), what does Ivan eat for breakfast?

On this week’s Red Business, Jonathan Healy speaks to the Marketing Institute of Ireland Cork Branch, hears about ANOTHER big conference for #Cork, and there’s news of a bursary for female coders.

In this interview I sit down with some of the leading minds in architect marketing strategies, Eric Bobrow and Richard Petrie of The Architect Marketing Institute. The Architect Marketing Institute is a consulting firm focused on helping architects win better projects through effective marketing. Eric Bobrow is one of the world's foremost internet marketing strategists for architects. He has helped hundreds of architects grow their businesses and has worked with architects for the past 30 years helping them use systems and tools to streamline and grow their practices. Richard Petrie is a leading architect marketing coach. He has a degree in marketing from University of Canterbury in New Zealand. A former international cricketer Richard brings that same high performance mindset to marketing for his clients that include hundreds of architects around the world. He's the author of the book, "What To Do When Your Marketing Sucks" and he's consulted with business leaders and dignitaries around the world. In this episode you will learn - Why giving away free advice is damaging your practice and the industry - How to avoid falling into the trap of being perceived as a generalist (with no specialism) but retain the joy of working a variety different building typologies - What makes a great niche to focus in & emerging market trends TODAY'S RESOURCES Richard's Webinar www.businessofarchitecture.co.uk/marketing-webinar Architect Marketing Institute 1-2-1 Breakthrough Call Application www.businessofarchitecture.co.uk/marketing-breakthrough

This week on the Business of Architecture UK, I visit Rachel Laxer Interiors, an Luxury Interior Design Studio based in London and New York with a portfolio of international work. In this interview principal Rachel Laxer and senior design director Beth Clancy discuss their working relationship, how Rachel began the studio and the details of how they manage their clients budgets and vision. Themes explored in this interview: - Making the transition into commercial work from private residential - Financial management for projects - How and what's it like to work with Architects TODAY’S RESOURCES Architect’s Marketing Institute 1-2-1 Breakthrough Call Application www.businessofarchitecture.co.uk/marketing-breakthrough Rachel Laxer Interiors http://rlaxerinteriors.com

In this week’s interview I speak with Maria Mustapha, a business strategist and director of JMA Projects, a Business Systems Consultancy that helps Interior Designers and Architects work smarter and build a 21st century business with better processes & technology. With a background in a number of various industries from engineering and construction, branding and marketing, to software development projects, Maria has a unique insight into the constraints many new architectural businesses face. In this interview you will learn: – What are the most important and first systems you need to have in place in your architecture business – What questions should you ask to a qualify a prospective client before you start working together – What time consuming activities you should and can be outsourcing and what technology can be used to automate routine tasks TODAY’S RESOURCES Architect’s Marketing Institute 1-2-1 Breakthrough Call Application www.businessofarchitecture.co.uk/marketing-breakthrough Work with Maria at JMA Projects https://jma-projects.co.uk

Mireille Ryan is the CEO of the Social Media Marketing Institute, founder of the Social Media Marketing Summit and Social Media Marketing Awards. She is an award winning entrepreneur who has used social media to grow multiple businesses not just around Australia but around the world.

Today we joined by founder and CEO of the McLellan Marketing Group, Drew McLellan.   He also owns and runs the Agency Management Institute (AMI), which is a consultancy for small to medium sized agencies that has been helping agency owners grow their agencies since the early 90s.   We talk about: What he learnt about understanding people by creating ads To grow and get promoted you need to let of the reins Being curious Joining masterminds Drew launched his agency's blog in 2006 and it has been on the AdAge Top 150 from the list's inception. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. To date, the AOC series has raised over $50,000 for charity. Drew launched the AMI blog in 2012 and hopes it will be a great resource to agency leaders. Drew's often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.”   When he's not hanging out with agency owners/staff or MMG clients, Drew spends time with his family and pondering why the Dodgers can't seem to get back to the World Series. Drew has a Master's Degree from the University of Minnesota but alas, he cannot remember their fight song.   See more at www.chiefmaker.com.au/64

Welcome to episode #624 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #624 - Host: Mitch Joel. He's one of the nicest and good-hearted people that I have ever met in this industry. Hands down. Salt of the earth. A real human being trying to help businesses connect to consumers in a real way. That's reason enough to follow Nick Westergaard. He is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes. Nick is the author of Get Scrappy - Smarter Digital Marketing for Businesses Big and Small, and - most recently - Brand Now - How to Stand Out in a Crowded, Distracted World. Nick is also a contributor to the Harvard Business Review and host of the On Brand podcast. He teaches at the University of Iowa, where he sits on the Advisory Council of the Marketing Institute at the Tippie College of Business and the Professional Advisory Board for the School of Journalism and Mass Communication. He is also a mentor at the Iowa Startup Accelerator. Enjoy the conversation... Running time: 49:35. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Nick Westergaard. Brand Now - How to Stand Out in a Crowded, Distracted World. Get Scrappy - Smarter Digital Marketing for Businesses Big and Small. Brand Driven Digital. On Brand podcast. Follow Nick on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #624 - Host: Mitch Joel. Tags: advertising advertising agency advertising podcast   brand brand driven digital brand now business blog business book business conversation business podcast digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption get scrappy harvard business review hippie college of business innovation iowa startup accelerator j walter thompson jwt leadership book leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel nick westergaard non fiction book on brand podcast podcast six pixels of separation university of iowa wpp

Social Media Marketing Institute - http://www.smminstitute.com.au/ Mireille Ryan - LinkedIn Profile: https://www.linkedin.com/in/mireilleryan/ MakeMeReach Blog - blog.makemereach.com Our latest blog post - REPLAY: Joe and Reachy talk new Instagram features & much more!: https://blog.makemereach.com/joe-and-reachy-episode-one-instagram-snapchat-facebook-live Our latest eBook - ‘The Complete Guide to AI & Social Media': https://blog.makemereach.com/introducing-the-complete-guide-to-ai-social-media Follow us on: Facebook - www.facebook.com/makemereach/ Twitter - twitter.com/MakeMeReach Linkedin - www.linkedin.com/company/387022/ Instagram - @make_me_reach

Branding has always been a cornerstone of my own agency. We've spent a ton of time and effort building brands for clients. We have, like all of you, created what we think of as a proprietary process around brand, and it's a topic that I have a great passion around. Many of you are either too polite to ask or have point-blank asked me, "Drew, what is the deal with you at Disney." Brand is part of why I love them so much. One of the aspects of Disney that I really admire and connect to the most is that I think they're just about as good as it gets in terms of understanding their brand, building their brand, and evolving their brand over time. One of the guys in the agency space who I think is really brilliant at branding is an Iowa based agency owner named Nick Westergaard. His new book, Brand Now: How to Stand Out in a Crowded, Distracted World, just came out and it is a brilliant blueprint for how to create a memorable, meaningful brand in today's chaotic time and space. Nick and I talked about are how building a brand has changed in this digital crazy, crowded, distracted time, and what are some of the elements that we as agencies can really spotlight and offer as a huge value to our clients. How do we use brand as an agency offering to stay sticky with our clients rather than a one and done project? Nick is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes — from small businesses and Fortune 500 companies to President Obama’s Jobs Council. In addition to his new book, Nick is also the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Nick is a sought-after keynote speaker at conferences and corporate events throughout the world. He teaches at the University of Iowa where he sits on the Advisory Council of the Marketing Institute at the Tippie College of Business and the Professional Advisory Board for the School of Journalism and Mass Communication. He is also a mentor at the Iowa Startup Accelerator. What you’ll learn about in this episode: Working with brands in a distracted, digital age How the world changed our views about how we should be looking at branding Why simplicity in branding is more critical than ever How agencies can help their clients understand what storytelling really is and how to help them construct better brand stories Why “Story” is a buzzword and how we can rescue it Why the main character in the story shouldn’t be the brand and why it should be the client’s end user Why making sure employees understand the brand is so important for your agency culture and the work that they do for clients The role agencies play in building brands and moving the brand forward How to provide real value to clients in this era of distraction and rapid change The opportunities agency owners are missing out on during the brand discovery process Why a brand is everything a company does – and why that doesn’t have to be overwhelming Why it’s important for you to plant your flag for your brand How Nick’s book can help agencies work together on their own brand The value of getting outside perspective on your own agency Ways to contact Nick Westergaard: Website: www.nickwestergaard.com Website: www.branddrivendigital.com Book: Brand Now: How to Stand Out in a Crowded, Distracted World We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

This week Joseph chats to Brendan Maguire about, Online Buying Behaviour - understanding the digital consumer and the implications for website design and strategy.Brendan is an experienced digital marketing specialist, lecturer and keynote speaker with over 15 years extensive experience in Digital Marketing. Previous employers include Coca Cola, the Marketing Institute of Ireland, Dublin Business School, IT Tallaght, NCI, Sureskills Ltd, and the Digital Marketing Institute Topic(1) High v Low Involvement PurchasesVery often conversions are discussed in a very general sense and I've noticed a perception building that many people see all conversions being the same - the reality is that conversions are user defined and we need to set appropriate conversions for our business.High involvement purchases seldom convert on the first visit.Sometimes too much focus on the persona - not enough on the buying situation or type of product/service. Balance.(2) General consumer buyer behaviour- Traditional model - (1) Problem Recognition, (2) Information Search, (3) Evaluation of Alternatives, (4) Purchase Decision and (5) Post Purchase BehaviourDynamic Consumer Journey - at each stage of this process, users can take both shallow and deep "dives" to gather more information for the particular stage they are at in the journey. Users are often self qualifying themselves.(3) ShowroomingThe use of mobile devices to research products and services while in store.(4) Digital Marketing Strategy - RACE modelIf we have high involvement purchase - chances of getting customer to buy on first device and from a mobile device are slim. Therefore we need a strategy to try to turn these visits into leads - call to actions for sign ups, call backs or the use of advanced tagging with Google Tag Manager to build higher quality remarketing lists which can be used to close sales.CheersJoehttps://joedalton.ie/ See acast.com/privacy for privacy and opt-out information.

Subscribe to the Attorney Marketing Institute podcast! If you're looking for high-energy, real-world, practical ways to grow your practice today, this is the podcast for you. Specifically designed to help motivated, growth-minded lawyers build better practices in less time, this is not your grandfather's attorney and law firm marketing podcast!. Be sure to support our sponsors: Audible.com for great audiobooks. Sign up at www.audibletrial.com/nick for a free 30-day trial and a free book to keep! ConvertKit, our preferred email marketing software! It's built to build relationships! Our listeners get a free 30-day trial  at https://attorneymarketinginstitute.com/convertkittrial Our ghostwriting partner, Authority Ghostwriting, which was also founded by Nick Pavlidis. They can help you create great social media, article, web, and book content to build your authority. Check them out at www.AuthorityGhostwriting.com If you have any lawyer marketing questions you'd like considered for a show, email Nick at Nick@AttorneyMarketingInstitute.com. Just some of the topics the Attorney Marketing Institute podcast brings you include: Introduction to the Attorney Marketing Institute Podcast The Problem With Most Attorney Marketing Social media marketing for lawyers and law firms Facebook marketing for lawyers and law firms Twitter marketing for lawyers and law firms YouTube marketing for lawyers and law firms LinkedIn marketing for lawyers and law firms Instagram marketing for lawyers and law firms How to get the most out of networking meetings Why You Might Never Make Enough Money in Your Law Practice Why You Need to Stop Chasing Work-Life Balance How to build real relationships in a virtual networking world How to get the most out of networking events How to get the most out of going to conferences Email marketing for lawyers and law firms Developing a proper marketing mindset How to get rid of self-limiting beliefs Mindfulness for lawyers and law firms How to increase productivity through intentional rest Content marketing for lawyers and law firms Public speaking for lawyers and law firms Finding writing opportunities How to craft an elevator pitch Webinar marketing for lawyers and law firms How to develop a business development plan or marketing plan for lawyers Video marketing for lawyers and law firms Effectively delegating Technology tips for lawyers and law firms Productivity tips and much, much, more! If you're a lawyer, law firm marketing executive, attorney practice group leader, or law student, this podcast is for you!  

“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the Minnesota Vikings are some of our most prominent brands. One thing these mega-brands can’t loose sight of is their fans. “Fans first and foremost,” said Vikings CMO Steve LaCroix during our recent chat. If you’re a Vikings fan, a brand builder, or both, you won’t want to miss this week’s episode. Ready? BREAK! About Steve LaCroix Now in his 15th season with the Minnesota Vikings, Steve LaCroix serves as the team’s Executive Vice President & Chief Marketing Officer. LaCroix oversees all aspects of Vikings-generated revenues. He also leads the team’s radio and television programming, websites, digital and social media initiatives, merchandise and e-commerce operations, community and special events, marketing partnerships, advertising, branding, promotions, graphic design, fan relations and game day activities. He also played a significant role in the recent stadium transition team. LaCroix has led a variety of additional new initiatives, including the team’s introduction of an enhanced Norseman logo and new uniforms in 2013, the second uniform change under LaCroix’s leadership. The club has also brought radio and television broadcast rights in-house and started year-round weekly television and radio programming. The Vikings have had multiple full re-designs of vikings.com and opened Vikings Locker Room official retail stores across the Twin Cities. Fans have been treated to the introduction of Viktor the Viking, the official team mascot, and the Skol Line drum line. Under LaCroix, the Vikings sellout streak reached 144 games at Mall of America Field. A fellow alum of the University of Iowa and board member for the Marketing Institute here on campus, I was excited to welcome Steve to the On Brand podcast. As We Wrap … Before we go, I want to flip the microphone around to our community …  With two Iowa Hawkeyes on the podcast this week, we had to give a shout to the (then) undefeated Hawks who are now Rose Bowl bound! Go Hawks! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Live in studio in this podcast we talk to Colin Lewis, Director or Marketing bmi British Midland Airlines, and there is also a report from the Phocuswright Europe conference held in Dublin.... Read more: Colin Lewis and myelf discuss a number of issues -  the comparison between marketing in the UK and Ireland, and how marketing technology is evolving and how the marketers of the future need to get up to speed quickly. About Colin Lewis: Colin is the Director of Marketing for bmi - British Midland Airlines - working in the UK and, indeed, commuting there. Colin held senior marketing roles in huge UK brands such as 118 118 Directory Enquiries and Thomas CookColin has just been selected as one of the UK's top marketers, as he has been chosen as one of Marketing Week's 2015 Vision 100 – the 'brightest, best, most visionary Marketers in the UK in April 2015. In 2009, Colin was voted 'Marketer of the Year' in Ireland, and is a Fellow of the Marketing Institute of Ireland. Colin has an MBA and MSc degrees.. He is the Founder and Programmer of DMX Dublin digital marketing conference. And at the start of the podcast, a report from the recent Phocuswrigt Europe conference; the event is  fast gaining a reputation as Europe's  premier conference for high level travel executives to understand what's happening in the business...and for new tech start ups to get on the radar. In the podcast I speak to the winners and runners-up in the European Travel Innovator of the Year Award at Phocuswrite Europe, respectively Charlie Osborne, from Triptease, and Kevin O'Shaughnessy from Indigo.  At the start of the podcast I speak to keynote speaker Marco Ryan, Chief Digital Officer of Thomas Cook Group....The company  is a vast organisation which is strongly vertically and horizantally integrated offering numerous opportunities to interact with their customers...I begin by asking Marco to outline the advantages and disadvantatges of having so many touch points.

In this podcast guest presenter Dave O'Sullivan from Ignition Integrated Ideas People --- he is joined  by Siobhan O'Connell Marketing Director of Business Plus Magazine and Fiona Heffernan, Head of Direct Mail at An Post to preview the big Irish marketing awards taking place in May - the AIM All Ireland Awards from the Marketing Institute and the An Post Marketing Awards. Among the brands reviewed are Eircom, Electric Ireland, Tesco Ireland, Musgraves, Lidl Ireland, Irish Distillers, Liberty Insurance and Kerry Foods.

At DMX Dublin 2013, welcomed over 600 delegates to an action-packed day with a world-class conference agenda. DMX Dublin is powered by The Marketing Institute, the professional body for marketing people and the voice of marketing in Ireland for the last 50 years. This podcast features a number of interviews with attendees and keynote speakers including Teddy Goff, head of the digital marketing activity for the Obama re-election campaign.

In this podcast an interview with Tom Adams from Futurebrand. Tom was a speaker at the Marketing Institute of Ireland's National Marketing Conference and his presentation was part of a broader day themed 'Brand Ireland'. In the interview with Tom we discuss the reasons why countries need to brand. Later in the interview we disucss the impact of country brands in various brand categories as well as the Country Brand Index and the 15 emerging country brands. In the second part of the podcast, I'm joined by Mark Brennan, co-founder of Tribal DDB Dublin where he discusses his own background in advertising, and the reasons leading to the Tribal launch in the Irish market.

In this podcast an interview with Barefoot Winemaker Jennifer Wall. Jennifer has been recognized for her winemaking abilities, winning over 2,500 medals for Barefoot wines, including the Best of Show award at the New Orleans Wine and Food Experience and Best of Class at the California State Fair. She visited Dublin recently on a whirlwind tour of Europe and I got a chance to talk to her about the wines themselves and also to find out more about the brand's innovative approach to marketing, which eschews advertising. The second part of the podcast is an interview with Niamh Walsh from the Marketing Institute of Ireland and Kate Ui Ghallchoir, Head of DIT's School of Marketing who came into studio to give me more details on their jointly developed Post-Graduate Diploma in Management and Marketing which offers an opportunity for those in marketing positions without qualifications in the discipline a chance to do so, and also progress subsequently to the MSc Marketing ( Executive ) degree.

In this podcast Hugh Hick and I discuss the recent Marketing Institute of Ireland conference held in Dublin's Four Season's Hotel. Among the interviewees are Caroline Taylor from IBM and Daniele Fiandaca, Managing Partner at Cheil UK and economist Dr.Constantin Gurdgiev.

I'm joined in studio by Martina Doyle from Unicare Pharmacy who are involved in a major rebrand which will see some 70 outlets renamed Doc Morris....plus Ken Mc Kenzie from new insight company Motiveworks gives a fascinating interview into how advertisers and their agencies can develop campaigns based on deep consumer insight. And by telephone Tom Trainor from the Marketing Institute will discuss the newly launched Digital Marketing Executive Programme 

In this Persuaders Marketing Podcast an interview with  Aileen O'Toole from internet consultancy AMAS who will review their most recent research in partnership with the Marketing Institute, into the use of social media by Irish marketing professionals.Plus Colin Lewis pays a visit to review marketing guru Guy Kawasaki's most recent book - Enchanted.   

In this edition of the show we get to get the inside track on some of the winning entries for the Marketing institute of Ireland 2010 AIM Marketing Awards. Guests were: Liz Mc Namara from Aviva Health who won the Marketing Team Award. Pat Mannion, JC Decaux, who won the New Product / New Launch category. Philip Mc Gauran, Meteor, who won three categories - Market Research, Direct Marketing and Sponsorship Management. Geoff Lyons, Independent Newspapers, winner of Gnó as Gaeilge (Marketing Through Irish Award) 

Interview with Marshall Manson, Head of Digital at Edelman EMEA region who was speaking at the Marketing Institute of Ireland ( MII ) Marketing at Night series in conjunction with Edelman. Plus a series of interviews with Irish fashion buyers and marketers at the Gloss 'Look the Business' fashion event held recently in the Mansion House Dublin.

in this podcast a series of interviews with the keynote speakers from the 29th National Marketing Conference organised by the Marketing Institute of Ireland. Michael Tchong ( Pictured ) has an intuitive sense for reading the future which has earned him an international reputation as one of the savviest thinkers of the information age, tracking consumer trends and translating them into emerging opportunities for marketers. From his California base Michael has developed a host of successful media and technology companies to help consumers and businesses harness the potential of new innovations, including Ubercool, the next-generation social-engagement marketing company aimed at trendsetters. Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He's the chairman of six companies and works with the operating boards of some of the world's leading multinationals across the globe, including IBM, Tesco and BP. Formerly Marketing Director of Canada Dry, Malcolm has written over 40 books and more than 100 articles and papers. He was until recently professor of marketing at Cranfield University School of Management. Martin Thomas
 has run just about every type of marketing communications agency during the past 25 years. He began his career in public relations, before moving into advertising, via sponsorship, entertainment marketing and new media. At the end of 2006 he decided to go out on his own with Snapper Communications - so named, not because he likes fish, but because he was accused of getting 'snappy' in his last job, which he took as a sign to move on. He now spends his time consulting, training and writing for a number of major brand owners and agencies. In my interview with Martin I ask him to define the central thesis behind the book he has recently co-authored with David Brain - Crowdsurfing.

On this show, and interview with Marc Coleman, Newstalk's chief economist about his keynote presentation at the 29th Marketing Institute of Ireland National Marketing Conference. Ron Immink, Chief Executive of Bookbuzz,biz tells me about the concept that seeks to get executives thinking strategically through facilitated learning. The books mentioned by Ron on the show are “Break from the pack”, by Harari and “44 strategies of war” by Robert Green, and the "Wisdom of Crowds" is by James Surowiecki and 'The Herd' is by Mark Evans. Campbell Scott, CEO of IGO People discusses the new beta version of a social networking site with a difference.

In this podcast an extended interview with Camillus O'Brien from marketing consultancy True North and Frank Osinga from BiTS in Communications of Amsterdam who have jointly introduced to Ireland the BiTS Method™ which allows clients to achieve profitable marketing communications. Also in the show I talk to Marketing Institute of Ireland, Chief Executive Tom Trainor about the line-up for the National Marketing Conference taking place on Wednesday November 5th and we have a Brief Word on Branding with Gerard Tannam.

Part One - (2'05"). Marketing Institute of Ireland conference report. A special report from the annual conference of the Marketing Institute of Ireland where we interview some of the speakers including the former marketing director of London's successful 2012 Olympic Bid, David Maglioni . There is also an interview with the European chief of Edelman, David Brain , whose blog Sixty Second View is well worth checking out - not least because yours truly features on it! (20'35")There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction. Part Two (24'00") Podcast Advertising Report. An extended interview with James Belcher, an analyst with emarketer.com, who has recently authored a very comprehensive report into podcasting's potential as an advertising medium. We discuss the alternative models for podcast revenue as well as the challenges to growth.