Podcast appearances and mentions of Tom Nixon

English footballer

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Best podcasts about Tom Nixon

Latest podcast episodes about Tom Nixon

Wild West Podcast
Part 1: The Shifting Plains: Buffalo and the Frontier Economy

Wild West Podcast

Play Episode Listen Later Jul 16, 2026 5:26


Send us Fan MailThe Seline River Valley in Kansas was once home to immense migrating herds of shaggy buffalo that darkened the plains as far as the eye could see. These animals grazed on succulent buffalo and grama grass, drank from the local creeks and rivers, and wallowed in the hard-packed alkaline soil to lick salt from the ground. While Native Americans historically relied on these massive herds for food and clothing, they were not the only ones who hunted them. By the 1840s, the American Fur Company was purchasing thousands of buffalo robes annually. As more people entered the region following the 1859 gold strike at Cherry Creek, frontier merchants like Charles Rath arrived to establish trading contacts with the Southern Cheyenne, Kiowa, and Northern Comanche bands. Rath even strengthened these alliances by marrying a Cheyenne woman in 1860, the same year he took over a trading post on Walnut Creek following a deadly clash between the Kiowa tribe and the post's former owner, George Peacock.As the decade progressed, tensions escalated between Native Americans and white settlers, leading to multiple raids on Rath's Walnut Creek trading post despite his efforts to maintain peace. For his own safety, his Cheyenne wife eventually convinced him to divorce her. Meanwhile, the expansion of the Butterfield Overland Dispatch freight service and the arrival of the railroad transformed the region's landscape. The military established several forts to secure the area, including Fort Fletcher (later known as Fort Hays). The rapid construction of the railroads brought in thousands of settlers and specialized construction crews, who were fed by professional buffalo hunters. Skilled marksmen, including Jim White, Tom Nixon, AC Myer, and Josiah Wright Moore, were hired by the railroad to hunt the animals. The hunters then sold the buffalo hides to factories to create the leather belts needed to drive the machinery of the emerging industrial age, fundamentally changing the American West.Support the showIf you'd like to buy one or more of our fully illustrated dime novel publications, you can click the link I've included. 

Wild West Podcast
Part 2: A New Enterprise on the Western Frontier

Wild West Podcast

Play Episode Listen Later Jul 16, 2026 8:57


Send us Fan MailJosiah Wright Moore, a young New Englander who traveled to Fort Hays, Kansas, in 1870 to make his fortune, recounts his initial struggles and a pivotal meeting with an experienced buffalo hunter named Jim White. After deciding to transition from hauling wood to buffalo hunting, Josiah attempts to purchase a wagon and team, which leads to a rough encounter with a stable owner who turns out to be Jim himself. Jim ultimately takes Josiah under his wing, and together they encounter Tom Nixon and AC Myers, who offer to form a four-man hunting team using a surplus outfit funded by eastern sportsmen. Inspired by a circular advertising a profitable market for buffalo hides through dealers like Charlie Rath, the men prepare to embark on a new hunting enterprise together.Support the showIf you'd like to buy one or more of our fully illustrated dime novel publications, you can click the link I've included. 

Leadermorphosis
Ep. 98 Timea Kristof on the factors for a successful succession process

Leadermorphosis

Play Episode Listen Later Aug 8, 2025 70:14


Handing the baton over to someone else can be risky, especially when it's your company you're handing over. Timea Kristof shares her research on six key factors necessary for a successful succession process to happen, and one of the most important factors might surprise you. It's love. Timea shares insights from her research, including examples of organisations she interviewed such as a family business with three generations of failed successions, as well as her own lived experience of handovers. We also discuss Peter Koenig's Source Work and how this is a helpful lens when thinking about succession. And we also share some personal learning moments as people pleasers in recovery! Resources: Timea's website and research https://www.gekko.consulting/founder-succession-research/ The webinar recording of Timea presenting her research for ConsciousU Read more about Source Work: Tom Nixon's book Work with Source A Little Red Book About Source by Stefan Merckelbach Nadja Taranczewski's programme, CU Source: https://www.conscious-u.com/cusource/ Related Leadermorphosis podcast episodes: Ep. 49 with Peter Koenig about Source Ep. 5 with Tom Nixon  

Wild West Podcast
How a Dog Survived a Drunken Gunslinger's Bullets

Wild West Podcast

Play Episode Listen Later Jul 27, 2025 43:37 Transcription Available


Send us a textStep back in time to the dusty, lawless streets of Dodge City, Kansas as we unravel the enigmatic legend of "Mysterious" Dave Mathers over glasses of Knob Creek bourbon. Few characters in Western lore earned their nicknames more honestly than Mathers, whose life story combines gunfights, peculiar behavior, and ultimately, a disappearance that sealed his place in frontier mythology.We trace Mathers' journey from his early days as a horse thief running with Dave Rudabaugh to his arrival in Dodge City around 1874. After surviving a near-fatal knife attack and forming an unusual business relationship with local physician Dr. Thomas McCarty, Mathers embarked on a colorful career that regularly blurred the line between lawman and outlaw. You'll hear the hilarious tale of "the conversion of Dave Mather," where he exposed a preacher's congregation as hypocrites with a well-placed gunshot, and discover his unique method for testing his sobriety—shooting at the town fire bell after leaving saloons.The heart of our story follows Mathers through his time with the notorious "Dodge City Gang" in Las Vegas, New Mexico, his return to Dodge as assistant marshal, and his fateful, escalating feud with town founder Tom Nixon. Their rivalry over politics, business competition, and a woman culminated in one of Dodge City's most telling shootouts—where Mathers killed Nixon with four bullets and walked away free on self-defense claims, despite the shooting occurring weeks after Nixon's initial attempt on his life.What happened to Mysterious Dave after that deadly encounter? Like many aspects of his life, his ultimate fate remains shrouded in mystery—a fitting end for a man whose very nickname acknowledged the enigma of his existence. Join us for this captivating glimpse into frontier justice, personalities, and the complex moral code that governed the American West.Support the showIf you'd like to buy one or more of our fully illustrated dime novel publications, you can click the link I've included. "Edward Masterson and the Texas Cowboys," penned by Michael King, takes readers on an exhilarating ride through the American West, focusing on the lively and gritty cattle town of Dodge City, Kansas. This thrilling dime novel plunges into the action-packed year of Ed Masterson's life as a lawman, set against the backdrop of the chaotic cattle trade, filled with fierce conflicts, shifting loyalties, and rampant lawlessness. You can order the book on Amazon.

Classic Streams: Old Time Retro Radio
Suspense: The Night Man (Virginia Bruce) (10-26-1944)

Classic Streams: Old Time Retro Radio

Play Episode Listen Later Jul 22, 2025 24:07


The Nightman is a suspenseful tale featuring Miss Rhodes, who believes that Tom Nixon, the man who murdered her mother, has escaped from prison and is now after her. The story unfolds as she recounts her terrifying encounters with a night elevator operator who bears a striking resemblance to Nixon. As the plot thickens, it is revealed that Nixon is actually dead, leading to a psychological confrontation that blurs the lines between reality and fear.TakeawaysThe psychological impact of trauma can linger for years.Fear can manifest in unexpected ways, leading to paranoia.The mind can create illusions based on past experiences.Confronting one's fears is essential for healing.The importance of seeking help when feeling threatened.The past can haunt us, but it doesn't define us.Understanding the truth can alleviate irrational fears.The resemblance between people can trigger deep-seated memories.Isolation can exacerbate feelings of fear and anxiety.The resolution of a conflict often lies in understanding the truth.Suspense, Nightman, Tom Nixon, Virginia Bruce, Richard Walth, psychological thriller, murder mystery, escape, elevator, fear

Boundaryless Conversations Podcast
#119 - Working with Source: Acknowledging the Creative Hierarchy with Tom Nixon

Boundaryless Conversations Podcast

Play Episode Listen Later Apr 14, 2025 53:01


In this episode, we welcome Tom Nixon, author of Work with Source, to explore the powerful yet often overlooked idea of “source” - as the person who first conceives and commits to a creative initiative - and the impact such a role has on organizations. Drawing from his extensive experience advising founders and mission-driven projects, Tom helps us unpack what it truly means to hold the role of source - beyond conventional leadership, and as he puts it, “being the author of the story that unfolds.” Together, we explore how organizations can enable a deep human dimension behind all authentic ventures, and work towards a truly regenerative and evolutionary way of organizing.While many conversations around leadership focus on structure, roles, or decision-making, this episode looks at a deeper assessment of where creative initiatives truly begin - and how they should maintain coherence as they evolve. Tom Nixon introduces us to the subtle but powerful idea of “source” as the unique origin point from which meaning, direction, and integrity flow.We explore how the source perspective can help us navigate complexity, and why the source is simply not a “genius hero” figure, as we presume.He also helps us unpack more regenerative, emergent, and resilient ways of working together. So, for listeners looking to understand the creative dynamics that often hide behind hierarchical organizational structures - and why honouring the human in a project is highly strategic - this conversation is a source of guidance. Key Highlights

Wild West Podcast
The Gathering Storm: Tensions Rise in Dodge City

Wild West Podcast

Play Episode Listen Later Mar 27, 2025 27:53


Send us a textThe saloon doors swing open on a sweltering evening in Dodge City as Cimarron George seeks refuge from the oppressive prairie heat. What begins as a simple quest for companionship quickly draws him into the electric atmosphere of the Long Branch Saloon – a microcosm of frontier tension where personal vendettas, political ambition, and business rivalries converge under the watchful glass eyes of a massive mounted moose head.George finds himself privy to whispered conversations about the dangerous feud brewing between Jim Masterson and AJ Peacock, co-owners of the Lady Gay Saloon. The conflict centers around Peacock's brother-in-law Al Updegraff, accused of theft and drunkenness, with rumors swirling that legendary lawman Bat Masterson might soon return from Tombstone to defend his brother's honor. These tensions crystallize when Mayor Webster makes his unforgettable entrance – breaking his cane over a man's head merely for offering congratulations after supposedly spreading rumors during the election.The evening introduces us to a cast of frontier characters that embody the West's contradictions: Tom Nixon, the legendary buffalo hunter who reportedly killed 120 buffalo in 40 minutes, now serving as assistant marshal; Pat Sughrue, the jovial Irishman newly elected to city council; and Marshal Singer, whose casual approach to peacekeeping belies the violence simmering beneath Dodge City's surface. As Webster warns of trouble on tomorrow's horizon and orders deputies to watch the train station, the Beeson Band strikes up a patriotic tune that momentarily unites the diverse saloon patrons – a fleeting harmony in a town poised on the edge of conflict.Saddle up with us for more frontier adventures by checking out the National Cowboy & Western Heritage Museum's five-minute podcast "This Week in the West," premiering every Monday. What forgotten stories of the American West are you most curious to explore?Support the show

Wild West Podcast
Unraveling Dodge City's Dark Side: Heroes, Villains, and Vibrant Chaos

Wild West Podcast

Play Episode Listen Later Jan 13, 2025 29:26


Send us a textWhat happens when the isolation of the prairie meets the vibrant atmosphere of Dodge City? Venture into the heart of the Wild West with us as we recount our journey from the open plains to the lively Long Branch Saloon. Here, the warmth of camaraderie mingles with the thrill of adventure, and we encounter intriguing characters like Pat Chigrou, the newly elected city council member, and Tom Nixon, the legendary buffalo hunter turned assistant marshal. The saloon becomes a melting pot of old friendships and new alliances, offering a glimpse into the spirited hospitality that defines this rugged locale.But tension brews beneath the convivial surface, as rumors of theft and escalating feuds simmer between key figures like Jim Masterson and AJ Peacock. The stakes reach a fever pitch with a dramatic gunfight in Dodge City Plaza, where Bat Masterson finds himself in a high-stakes showdown. As bullets fly and chaos ensues, the once peaceful streets transform into a battlefield. Join us as we unravel the complex tapestry of law enforcement, personal vendettas, and unexpected alliances in the Wild West, where every encounter could lead to danger or discovery. Check out our new book “Man in a Black Derby Hat” Support the show

On Air With Ella
348: Surprising truths about Bone Density + Osteoporosis - why NOT calcium supplements - and what to do instead! {from the vault}

On Air With Ella

Play Episode Listen Later Jun 25, 2024 55:21 Transcription Available


Did you know that calcium supplements increased the risk of cardiovascular disease by ~15% in healthy postmenopausal women?! I didn't either (!!).Dr. Tom Nixon shares invaluable insights on bone density, with a focus on osteoporosis and osteopenia. We delve into the importance of bone health, exposing the big risks of calcium supplementation and discussing the impact of hormones, especially during menopause, on bone density.We also talk about what we SHOULD be taking, eating, doing to maintain healthy bone density well into old age. Start now!!Show notes: www.onairella.com/post/348-bone-density-calcium-----------------------------------------On Air With Ella is for women who want to feel better, look better, live better - and have more fun doing it. This is where we share simple strategies and tips for living a bit better every day. Not in a generic “live, laugh, love” way, but in a kick more a$ every day at every age kind of way! If you're interested in mindset and wellness, healthy habits and relationships, or hormone health, aging well and eating well, then you're in the right place. Connect with Me: InstagramLinkedInYouTubePrivate Facebook GroupMy Amazon StorefrontWebsite☎️ Leave a voice message: +1 (202) 681-0388 -----------------------------------------------

Staffing & Recruiter Training Podcast
TRP 176: Adding Value Beyond the Billable Hour With Jay Harrington and Tom Nixon

Staffing & Recruiter Training Podcast

Play Episode Listen Later Dec 7, 2023 30:57


Jay Harrington and Tom Nixon produce the Thought Leadership Project Podcast: https://www.hcommunications.biz/thethoughtleadershipproject ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: Tom Nixon: https://www.linkedin.com/in/tnixon16/ Jay Harrington: https://www.linkedin.com/in/jayharrington/ Learn more about your ad choices. Visit megaphone.fm/adchoices

leopards adding value billable hour jay harrington tom nixon
Optimal Living Daily
2917: Two Things Stopping You from Your Next First (And Why You'll Never Forgive Yourself) by Tom Nixon with Life and Whim

Optimal Living Daily

Play Episode Listen Later Sep 27, 2023 11:25


Tom Nixon with Life and Whim talks about two things that are stopping you from your next "first" Episode 2917: Two Things Stopping You from Your Next First (And Why You'll Never Forgive Yourself) by Tom Nixon with Life and Whim Jay and Heather Harrington are the husband and wife team behind Life and Whim. They started Life and Whim after moving their family to Traverse City, a small town on the shores of Lake Michigan, to break the script of their life and reimagine what's possible. They live in pursuit of a purposeful, meaningful, active, and simple life. The original post is located here: https://www.lifeandwhim.com/first-moments-blog/2018/inspiring-moments-tom-nixon  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Living Daily - ARCHIVE 1 - Episodes 1-300 ONLY
2917: Two Things Stopping You from Your Next First (And Why You'll Never Forgive Yourself) by Tom Nixon with Life and Whim

Optimal Living Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Sep 27, 2023 11:25


Tom Nixon with Life and Whim talks about two things that are stopping you from your next "first" Episode 2917: Two Things Stopping You from Your Next First (And Why You'll Never Forgive Yourself) by Tom Nixon with Life and Whim Jay and Heather Harrington are the husband and wife team behind Life and Whim. They started Life and Whim after moving their family to Traverse City, a small town on the shores of Lake Michigan, to break the script of their life and reimagine what's possible. They live in pursuit of a purposeful, meaningful, active, and simple life. The original post is located here: https://www.lifeandwhim.com/first-moments-blog/2018/inspiring-moments-tom-nixon  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Living Daily - ARCHIVE 2 - Episodes 301-600 ONLY
2917: Two Things Stopping You from Your Next First (And Why You'll Never Forgive Yourself) by Tom Nixon with Life and Whim

Optimal Living Daily - ARCHIVE 2 - Episodes 301-600 ONLY

Play Episode Listen Later Sep 27, 2023 11:25


Tom Nixon with Life and Whim talks about two things that are stopping you from your next "first" Episode 2917: Two Things Stopping You from Your Next First (And Why You'll Never Forgive Yourself) by Tom Nixon with Life and Whim Jay and Heather Harrington are the husband and wife team behind Life and Whim. They started Life and Whim after moving their family to Traverse City, a small town on the shores of Lake Michigan, to break the script of their life and reimagine what's possible. They live in pursuit of a purposeful, meaningful, active, and simple life. The original post is located here: https://www.lifeandwhim.com/first-moments-blog/2018/inspiring-moments-tom-nixon  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Dubious Scrapbooks
Reading Memories with Tom Nixon

Dubious Scrapbooks

Play Episode Listen Later Jul 10, 2023 47:16


Do you remember a particular book from childhood? What memories come to the surface when you think about books and reading when you were young? In this episode, Tom Nixon and I explore these and other questions about reading and how books played a part in our early lives. Tom Nixon is the former Library Services Manager for Fresno Unified School District where he oversaw 110 library staff and 90 libraries. He now works as a freelance library and book access consultant. Email Tom at Tom.Nixon@BookFloodMedia.com @BookFloodMedia on Twitter https://www.goodreads.com/tom_nixon Join the Dubious Scrapbooks community: Send me a voice message using the Spotify messaging tool on the show's homepage at ⁠https://podcasters.spotify.com/pod/show/dubscrap/message⁠. Follow me on Instagram and Threads Visit the Dubious Scrapbooks Website⁠ Check out the Dubious Scrapbooks Facebook Page Send an email to host@dubiouspod.show Incidental and outro music by Lesfm from Pixabay Please support your local bookstores and libraries. --- Send in a voice message: https://podcasters.spotify.com/pod/show/dubscrap/message

spotify reading memories lesfm tom nixon fresno unified school district
Records Revisited
Episode 287: Episode 287 – Boston’s Debut with Tom & John Nixon of Out of the Main Podcast

Records Revisited

Play Episode Listen Later May 9, 2023 93:33


The guys are joined by fellow podcasters John Nixon and Tom Nixon from the Out of the Main Podcast (a Yacht Rock themed podcast) to do a non-Yacht album...namely the debut from Boston.  Some Steely Dan talk, boxing ourselves into a corner, “that wasn't a single,” Caddyshack, what is and what is not Yacht, Steve Lukather, organs, the Rock Band video game, and we almost feel bad about our scores for the Brad Delp song.  Almost.Listen to Out of the Main Podcast at:https://yachtrockpodcast.com/Check out Boston at:https://bandboston.com/Check out other episodes at RecordsRevisitedPodcast.com, Apple Podcasts, Stitcher, Castbox, iHeartMedia, Google Podcasts and Spotify. Additional content is found at: Facebook.com/recordsrevisitedpodcast or twitter @podcastrecords or IG at instagram.com/recordsrevisitedpodcast/ or join our Patreon at patreon.com/RecordsRevisitedPodcast 

Community Focus
03-23-2023 Community Focus Traffic Safety

Community Focus

Play Episode Listen Later Mar 23, 2023 17:10


Our guests today were Tom Nixon with Towards Zero Deaths, and Captain Adam Fulton, Brainerd Office, Minnesota State Patrol.

Community Focus
03-23-2023 Community Focus Traffic Safety

Community Focus

Play Episode Listen Later Mar 23, 2023 17:10


Our guests today were Tom Nixon with Towards Zero Deaths, and Captain Adam Fulton, Brainerd Office, Minnesota State Patrol. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Community Focus
Community Focus 1/23/23: Tom Nixon with Towards Zero Deaths, and Capt. Adam Fulton, Brainerd District Captain, Minnesota State Patrol

Community Focus

Play Episode Listen Later Jan 23, 2023 16:48


Our guests today were Tom Nixon with Towards Zero Deaths, and Capt. Adam Fulton, Brainerd District Captain, Minnesota State Patrol.

Community Focus
Community Focus 1/23/23: Tom Nixon with Towards Zero Deaths, and Capt. Adam Fulton, Brainerd District Captain, Minnesota State Patrol

Community Focus

Play Episode Listen Later Jan 23, 2023 16:48


Our guests today were Tom Nixon with Towards Zero Deaths, and Capt. Adam Fulton, Brainerd District Captain, Minnesota State Patrol. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Community Focus
Community Focus 12/21/22: Tom Nixon with Toward Zero Deaths (TZD) and Capt. Adam Fulton and Lt. Karla Bearce with the MN State Patrol

Community Focus

Play Episode Listen Later Dec 21, 2022 18:35


My guests for Comm Focus today included Tom Nixon with Toward Zero Deaths (TZD) and Capt. Adam Fulton and Lt. Karla Bearce with the MN State Patrol.

The Thought Leadership Project
Episode 111: Optimizing for Serendipity, Twitter Creators Flood LinkedIn, Becoming Known Well vs. Well Known and More

The Thought Leadership Project

Play Episode Listen Later Dec 16, 2022


Episode 111: Jay Harrington and Tom Nixon riff on the benefits of becoming the type of person who “gets lucky” in business instead of being beholden to a strict strategy. They review 2022 trends and developments on LinkedIn, including the flood of Twitter creators flocking to LinkedIn and the selfie craze. And they address the importance of becoming known well to a particular audience versus being well known to the masses.

Leadermorphosis
Ep. 81 Erik Korsvik Østergaard on fragmented organisations and futures literacy

Leadermorphosis

Play Episode Listen Later Nov 23, 2022 50:40


Erik is an executive advisor on transformation and the future of work, leadership, and collaboration, and the author of ‘Teal Dots in an Orange World.' We talk about how this 'new ways of working' movement is evolving, and in particular a positive trend that Erik calls 'fragmented organisations' that's happening because it's hard to scale self-managed or 'teal' practices and principles in a uniform way. Erik shares what he has observed, particularly in larger organisations, including challenges like interfacing with the outside world when you are a progressive organisation. Finally, we explore leadership and 'futures literacy' as an important skill. I love Erik's articulate and thoughtful style and I think this was a great sense-making conversation. Resources: Erik's book, ‘Teal Dots in an Orange World' The HBR article ‘Managing the whitespace' Bill Anderson talking about transformation at scale at Roche, on the Brave New Work podcast Related Leadermorphosis episodes: The episode with Peter Koenig about Source The episode with Tom Nixon about Source The books Erik mentioned: ‘Imaginable' by Jane McGonical ‘Transforming the Future: Anticipation in the 21st Century' by Riel Miller et al.

Community Focus
Community Focus 10/26/22: Tom Nixon, with Towards Zero Deaths, and Cpt. Adam Fulton, Brainerd Area State Patrol Captain

Community Focus

Play Episode Listen Later Oct 26, 2022 19:01


Our guests today were Tom Nixon, with Towards Zero Deaths, and Cpt. Adam Fulton, Brainerd Area State Patrol Captain.

Community Focus
Community Focus 9/28/22: Tom Nixon, with Towards Zero Deaths

Community Focus

Play Episode Listen Later Sep 28, 2022 17:05


Our guest today was Tom Nixon, with Towards Zero Deaths.

Community Focus
Community Focus 8/17/22: Tom Nixon with Towards Zero Deaths, and Brainerd Area State Patrol Captain Adam Fulton

Community Focus

Play Episode Listen Later Aug 17, 2022 18:15


Our guests today were Tom Nixon with Towards Zero Deaths, and Brainerd Area State Patrol Captain Adam Fulton.

Community Focus
Community Focus 7/29/22: Tom Nixon with Lakes Area Toward Zero Deaths

Community Focus

Play Episode Listen Later Jul 27, 2022 18:40


Our guest today was Tom Nixon with Lakes Area Toward Zero Deaths.

Community Focus
Community Focus 5/25/22: Tom Nixon with Towards Zero Deaths

Community Focus

Play Episode Listen Later May 25, 2022 16:06


Our guest today was Tom Nixon with Towards Zero Deaths.

Community Focus
Community Focus 4/27/22: Tom Nixon with Towards Zero Deaths, and Captain Adam Fulton, Brainerd Area State Patrol Captain

Community Focus

Play Episode Listen Later Apr 27, 2022 16:04


Our guests today were Tom Nixon with Towards Zero Deaths, and Captain Adam Fulton, Brainerd Area State Patrol Captain.

World of Wisdom
123. Fanny Norlin - The potential of working with the masculine and the feminine in transformation and business

World of Wisdom

Play Episode Listen Later Mar 31, 2022 67:29


Fanny Norlin supports leaders, teams and business to unleash the creative potential in the dance between the masculine and the feminine. We explore her framework for thinking about these energies. This is an unconventional but useful and very practical conversation on the topic. We touch upon the basic definitions, how to understand them, what we're leaving on the table when we are not engaging with these energies. The potential is there regardless of if it is within business or in systems transformation. To work with Fanny either in your business, as a coach or a speaker take a look at her webpage (Take a look at EP120 with Tom Nixon - to get more inspiration for a start up context)

Community Focus
Community Focus 3/16/22: Tom Nixon with Toward Zero Deaths

Community Focus

Play Episode Listen Later Mar 16, 2022 15:24


Tom Nixon with Toward Zero Deaths

World of Wisdom
120. Tom Nixon: Working with Source

World of Wisdom

Play Episode Listen Later Mar 10, 2022 69:21


This week I got to speak with Tom Nixon. An entrepreneur and the author of the book Work with Source (workwithsource.com). The conversation adressed his work on Source especially in the context of regenerative and decentralised ventures. The work is based on Peter Koeneig's work and it has proven to be of great importance again and again in start-ups. The Source principles is a break away from the not uncommon idea that as we co-create there is no single leader and rather it claims that the actual initiator of the question, gathering or the organisation has a special position. This conversation is exciting and highly useful to get a 10.000 m view of Toms work. If you're curious to know more check out the links in this description. Tom is also the founder and source of maptio.com (a tool for drawing decentralised organisations). If you want to get in touch with him you can either go through tomnixon.co.uk or via twitter: @tomnixon

work tom nixon
Queensland Country Hour
Queensland Country Hour

Queensland Country Hour

Play Episode Listen Later Feb 24, 2022 60:00


Huge rain has hit a redclaw crayfish farm south east of Gympie where Andrew Gosbell says he is counting his blessings that they escaped damage to a second home and flood fencing repairs at Mount Wolvi after receiving 425 millimetres of rain, 140 millimetres of that falling in just one hour and Western Downs stud cattle producer Tom Nixon says after 106 millimetres of rain in the last 48 hours it's put his rolling rainfall tally at the best yearly accumulation in over a hundred years on Devoncourt near Drillham.

Community Focus
Community Focus 1/26/22: Tom Nixon, with Toward Zero Deaths

Community Focus

Play Episode Listen Later Jan 26, 2022 16:34


Our guest today was Tom Nixon, with Toward Zero Deaths.

SMILING FOR SUCCESS with success coach Debbie Parker
Ep 42: Success book - a winner!

SMILING FOR SUCCESS with success coach Debbie Parker

Play Episode Listen Later Sep 29, 2021 8:16


Awesome book to keep us out of the rabbit hole & on the success track: Essentialism by Greg McKeown. Shoutout coach Tom Nixon linkedin.com/in/tnixon16 SmilingForSuccess22@gmail.com Instagram DebbieParkerNet

SCORE Podcast: Where Small Business Matters
Episode 21.20 – Search Engine Optimization and Marketing with Eric Seropyan

SCORE Podcast: Where Small Business Matters

Play Episode Listen Later Sep 21, 2021 34:07


Once upon a time, giving a name to your company starting with the letter “A” was the ticket to the top of the search engine commonly known as the Yellow Pages. That was so 1990's! Co-hosts Tom Nixon, Armando Ojeda and Marc Trail are joined by Eric Seropyan, Founder and Owner of “This is My South Bay”, a digital marketing agency specializing in SEO and SEM. Listen to learn how this valuable technology can position your company for maximized exposure and protect your virtual real estate in this competitive online world. Discussion points: From Jewelry to SEO / SEM Difference between SEO / SEM One, the other, or both? Is SEO / SEM a “Go It Alone” proposition? First steps Cautionary tales and potential pitfalls Question of the Day: Best SEO tools and plugins References and Resources: Visit This Is My South Bay Email Eric Connect with Eric on LinkedIn Interested in becoming a mentor? Start here! Visit our Facebook page, and follow us on LinkedIn Connect with Armando, Tom and Marc on LinkedIn Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

The Happy Entrepreneur
Realising worthwhile ideas, with Tom Nixon

The Happy Entrepreneur

Play Episode Listen Later Aug 13, 2021 44:36


How do we realise worthwhile ideas in the world? Define a goal, create a plan, build a great team? That's how we're told to do it. How about instead, we listen to what we're really called to do? Tom Nixon is an entrepreneur, founder of org-chart startup https://www.maptio.com/ (Maptio), and the author of the book https://tomnixon.gumroad.com/l/Piwhd (Work with Source), which introduces a new perspective on being a founder, based on research conducted by https://peterkoenig.typepad.com/ (Peter Koenig). Chatting with Laurence and Carlos, he discusses how finding and cultivating sources of creativity leads to greater autonomy and happiness, and the balance that needs to be struck between giving people creative freedom, and not sufficiently defining roles. Go furhterhttps://en.wikipedia.org/wiki/Gail_Bradbrook (Gail Bradbrook, founder of Extinction Rebellion) https://en.wikipedia.org/wiki/Yvon_Chouinard (Yvon Chouinard, founder of Patagonia) https://www.ft.com/content/aee67fe0-ac63-11e9-b3e2-4fdf846f48f5 (WL Gore: the company others try and fail to imitate) https://www.linkedin.com/in/fannynorlin/?originalSubdomain=se (Fanny Norlin) https://www.amazon.co.uk/Rocket-Fuel-Essential-Combination-Business/dp/1942952317/ref=asc_df_1942952317/?tag=googshopuk-21&linkCode=df0&hvadid=310762413837&hvpos=&hvnetw=g&hvrand=13168497648528775572&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9046761&hvtargid=pla-436431091103&psc=1&th=1&psc=1 (Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business), by Gino Wickman

SCORE Podcast: Where Small Business Matters
Episode 21.17: Making Lemonade out of Lemons, with Bea Wolnerman of Beas Squeeze

SCORE Podcast: Where Small Business Matters

Play Episode Listen Later Aug 5, 2021 28:30


Is the juice worth the squeeze? Co-hosts Tom Nixon and Marc Trail are joined by Beatrice Wolnerman of Bea's Squeeze and Bea's Detroit to discuss a unique marketing “gimmick” that turned into a growing beverage brand, shared workspace and merchandising company. Listen to learn her lessons, hear about the importance of mentorship, and incorporate some of Bea's innovative thinking into your strategic planning and vision. Discussion points: Why it took until adulthood to open a lemonade stand What makes Bea's lemonade stand so special Serendipity of one business opportunity leading to another Implementing new business concepts in a rapidly changing environment Why entrepreneurs need to make lemonade out of lemons, regardless of industry Question of the Day: How, why and when to incorporate e-commerce into your business strategy References and Resources: Visit Bea's Squeeze Website Bea's Squeeze on Facebook Bea's Squeeze on LinkedIn Bea's Squeeze on Instagram Visit Bea's Detroit Website Bea's Detroit on Facebook Bea's Detroit on LinkedIn Bea's Detroit on Instagram Take at look at ORRI Corp Interested in becoming a mentor? Start here! Visit our Facebook page, and follow us on LinkedIn Connect with Armando, Tom and Marc on LinkedIn Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

SCORE Podcast: Where Small Business Matters
Episode 21.16 – Family Business Dynamics, with Angela Doa of Orri Corporation

SCORE Podcast: Where Small Business Matters

Play Episode Listen Later Jul 15, 2021 32:46


“All in the Family Business!” Co-hosts Tom Nixon and Marc Trail are joined by Master SCORE Mentor David Broder and Angela Doa - COO of ORRI Corporation to discuss the issues surrounding the generational transition of a thriving family business and how SCORE mentorship can support this process. Discussion points: From reluctance to a passionate career opportunity A successful company needs a mentor? Advice from a mentor that has been there, done that The value of a mentoring relationship thru the eyes of the “mentee” Question of the day References and Resources: Take at look at ORRI Corp Connect with Angela Doa on LinkedIn Connect with David Broner on LinkedIn Interested in becoming a mentor? Start here! Visit our Facebook page, and follow us on LinkedIn Connect with Armando, Tom and Marc on LinkedIn Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

SCORE Podcast: Where Small Business Matters
Episode 21:15: Business Sustainability, with Jeffrey Hollender of the American Sustainable Business Council

SCORE Podcast: Where Small Business Matters

Play Episode Listen Later Jul 1, 2021 31:58


Is the “New Normal” really new? Co-hosts Tom Nixon and Marc Trail are joined by Jeffrey Hollender and Certified Volunteer Mentor Richard Gibbs to discuss business sustainability concepts that are impacting businesses globally—both small and large, private and public. Discussion points: Jeffrey's career path and areas of focus Business realities as to sustainability Business sustainability has been around for a while Impact on the small business owner Benefits of sustainability on the small business owner Question of the day: Why do mentors mentor? References and Resources: American Sustainable Business Council Get In Touch with Jeffrey Hollender Connect with Richard Gibbs on LinkedIn Interested in becoming a mentor? Start here! Visit our Facebook page, and follow us on LinkedIn Connect with Armando, Tom and Marc on LinkedIn Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

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SCORE Podcast: Where Small Business Matters
Episode 21.9 – Pivoting, Diversification and Employer Best Practices, with Jennifer Kluge

SCORE Podcast: Where Small Business Matters

Play Episode Listen Later Apr 22, 2021 35:16


You took the plunge. You started your business, worked hard and then...success, your business is growing! Did you pivot, diversify your product or service, or are you serving a new market? Chances are, it was one of the above...and if you haven't yet, it's time to learn how! Co-hosts Armando Ojeda and Tom Nixon are joined by Jennifer Kluge, President and CEO of MichBusiness, Best and Brightest Programs and Corp! magazine to discuss elements of successful growth from the start-up to the C Suite! Discussion points: Jennifer's journey from the launch of Michigan Food and Beverage Association to her current business projects Differing perspectives from the position of the start-up entrepreneur and then the leader of a large and growing organization Best practices of growing and successful companies Business pivots generally and the pandemic pivot specifically Recruiting talent as our economy re-opens References and Resources: Connect with Jennifer on LinkedIn Best and Brightest Companies to Work For CORP! Magazine MichBusiness Interested in becoming a mentor to help a small business pivot or diversify? Start here! Visit our Facebook page, and follow us on LinkedIn Connect with Armando, Tom and Marc on LinkedIn Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

SCORE Podcast: Where Small Business Matters
Episode 21.6 – COVID: A Year in Review, with Sean Gray of the Small Business Administration

SCORE Podcast: Where Small Business Matters

Play Episode Listen Later Mar 11, 2021 38:10


Sean Gray, Economic Development Specialist with the U.S. Small Business Administration meets up with co-hosts Tom Nixon and Marc Trail to discuss the Payment Protection Program (PPP) and Economic Injury Disaster Loans (EIDL). Discussion also explores positive developments within the SBA business community. Discussion points: PPP and EIDL current program review Program changes and impact on small businesses Small business resilience during the pandemic How SBA Emerging Leaders and Goldman Sachs 10 Thousand Small Businesses is benefitting entrepreneurs Question of the day: Tax time! References and Resources: Small Business Administration (SBA) - Michigan District Call the Michigan District of the SBA: (313) 226-6075 Connect with Sean Gray on LinkedIn Find a local southeast Michigan mentor today! Interested in becoming a mentor? Start here! Visit our Facebook page, and follow us on LinkedIn Connect with Armando, Tom and Marc on LinkedIn Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

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SCORE Podcast: Where Small Business Matters
Episode 21.4 – Got Branding?, with Tom Nixon of Harrington

SCORE Podcast: Where Small Business Matters

Play Episode Listen Later Feb 12, 2021 34:46


The SCORE Podcast team of Armando Ojeda and Marc Trail place fellow podcast member Tom Nixon—Chief Strategy Officer at Harrington Communications—in the guest chair to discuss the branding and marketing components of successful businesses. Discussion points: Identifying the components and differences between marketing and branding Branding is more than logos, colors and graphics The emotional connection of effective branding The power of storytelling Positioning your company appropriately in the marketplace Question of the day: Is it about branding? No! References and Resources: Thought Leadership at Harrington Communications Find a local southeast Michigan mentor today! Interested in becoming a mentor? Start here! Visit our Facebook page, and follow us on LinkedIn Connect with Armando, Tom and Marc on LinkedIn Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

SCORE Podcast: Where Small Business Matters
Episode 21.3 – The Neighborhood Business Initiative, with Don Jones of The New Economy Initiative

SCORE Podcast: Where Small Business Matters

Play Episode Listen Later Jan 25, 2021 39:58


Community stability requires a strong business presence to be viable. Don Jones, Associate Director of the New Economy Initiative, joins Tom Nixon and Marc Trail to discuss the 12-year journey of building business in Detroit and where we are headed, including NEI's "Neighborhood Business Initiative" and how small businesses can benefit. Discussion points: Neighborhood organizations creating jobs and building a sense of place in local neighborhoods What is improving in Detroit and what opportunities exist for continued improvement Will the pandemic have a long term impact on Detroit's future Challenges to growth for small neighborhood businesses Social impact of revitalization and urban flight Bringing communities together via purposeful connectivity Question of the day References and Resources: Visit the New Economy Initiative website Check out the Neighborhood Business Initiative Visit and bookmark Detroit Means Business Connect with Don Jones on LinkedIn Find a local southeast Michigan mentor today! Interested in becoming a mentor? Start here! Visit our Facebook page, and follow us on LinkedIn Connect with Armando, Tom and Marc on LinkedIn Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

SCORE Podcast: Where Small Business Matters
Episode 21.2 – The Ideal Mentor/Mentee Relationship, with Tricia Beck, Author of "Mentoring Lifts and Inspires"

SCORE Podcast: Where Small Business Matters

Play Episode Listen Later Jan 15, 2021 29:13


In recognition of National Mentoring Month, Tricia Beck joins co-hosts Armando Ojeda and Tom Nixon to explore the importance of mentorship within the many critical moments of the entrepreneurial journey. Tricia hails from our Southern Arizona SCORE Chapter as both a mentor and accomplished author. Discussion points: Defining the mentor profile and what it takes for success What motivated Tricia to become a mentor and author What to look for in finding a good mentor fit Responsibilities of the “mentee” in a successful relationship Can your mentor be younger than you? “Question of the Day” — listen to find out! References and Resources: Connect with Tricia on LinkedIn , or visit her website here. Buy the book, Mentoring Lifts and Inspires: Women Empowering Women, on Amazon today! Interested in learning more about Tricia or her upcoming event? Email her at Tricia@Beckleadership.com. Find a local southeast Michigan mentor today! Interested in becoming a mentor? Start here! Visit our Facebook page, and follow us on LinkedIn Connect with Armando and Tom on LinkedIn Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

SCORE Podcast: Where Small Business Matters
Episode 20.11: The Mentor/Mentee Relationship, with Richard Gibbs and Rebecca Aughton of Bra-Vo Intimates

SCORE Podcast: Where Small Business Matters

Play Episode Listen Later Dec 11, 2020 32:56


In this episode of The SCORE Podcast, co-hosts Tom Nixon and Marc Trail meet up with SCORE Certified Volunteer Mentor Richard Gibbs and his client Rebecca Aughton of Bra-Vo Intimates, as we discuss the importance of their professional relationship from the perspective of a well-established business and the current pandemic. Discussion points: The reasons for a well-established business to reach out for mentoring services How Bra-Vo Intimates, a local apparel retailer, executed the "pandemic pivot" The inter-relationship between networking and mentoring organizations The mentoring relationship from the mentor/client perspectives Never let a crisis got to waste—the opportunity pivot and re-position Advice on mentoring from the seasoned entrepreneur to the start-up "Question of the Day" from listener Rubin Martinez References and Resources: Visit Bra-Vo at www.bravointimates.com Follow Bra-Vo on Facebook, Instagram and LinkedIn Connect with our guest, Rebecca Aughton, on LinkedIn SCORE of Southeast Michigan offers workshops and mentors for entrepreneurs in retail. Click here to view our upcoming calendar of events. Looking for a mentor to help you along your entrepreneurial path? Find a local southeast Michigan mentor today! Connect with Tom and Marc on LinkedIn Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

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SCORE Podcast: Where Small Business Matters
Episode 20.10: Attributes of Strong Leadership, with Donna Hover

SCORE Podcast: Where Small Business Matters

Play Episode Listen Later Nov 29, 2020 33:37


Donna Hover, past chair of SCORE of Southeast Michigan and current principal of Leaders Laboratory joins co-hosts Tom Nixon and Marc Trail to discuss the attributes of effective leadership. Whether you are the CEO of a well established business, or are in the ideation stage, Donna discusses the important leadership elements necessary for your success. Discussion points: How can you tell if an organization has strong leadership? Motivating teams and maintaining alignment with company values Donna's impact on SCORE of Southeast Michigan and how leadership applies Is leadership inherent or can it be developed? Types of leadership scenarios and attributes required References and Resources: Connect with Donna on LinkedIn, or email her at donnahover@leaderslaboratory.com SCORE of Southeast Michigan frequently conducts free workshops on leadership skills. Click here to view the upcoming calendar of events. Looking for a mentor to help you along your entrepreneurial path? Find a local southeast Michigan mentor today! Connect with Tom and Marc on LinkedIn Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

The Coffee Life
A wholistic approach w/ Dr. Tom Nixon

The Coffee Life

Play Episode Listen Later Nov 16, 2020 34:48


Ep 52- Dr. Tom Nixon sits down to talk about all things health. Chiropractic care isn't just about cracking your back! So much more knowledge from a team that's doing it differently. Hear about his story, what motivates him and how even a surf bum can turn into a doctor. Find out more at: www.twincityhealth.com @twincityhealth Sounds: "Sweetness" by Sweet Whirl And always drink better coffee! Check out our beans at www.knowncoffee.com.

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The Happy Entrepreneur
Closing well with Tom Nixon

The Happy Entrepreneur

Play Episode Listen Later Jul 1, 2020 75:29


When Laurence and I closed our digital agency it seemed like the natural thing to do. At the time we had beautiful studio, a talented team and clients with ongoing projects but we'd lost the creative energy to keep it going. We weren't clear about its future and we were being drawn to grow the Happy Startup School. While it wasn't plain sailing closing Spook Studio was a lot less traumatic experience than what many other founders have had to go through. In this episode of the podcast we're joined for our Friday Fireside by Tom Nixon, author, coach and founder of Maptio (a tool to help develop self managing organisations). He's on a mission to support founders and research what it takes to create (and close) impactful companies. Tom shares his story of entrepreneurship, how he closed his company and why some businesses have a natural shelf-life, and that's fine. We talk about the taboo connected with closing a company and how we've lost sight of the creativity and the humanity at the core of business. Businesses may be legal entities in themselves but in reality they're just a collection of people brought together by the creative energy of the founder. When we forget this we can easily become imprisoned by the structures we've created. If you're a founder thinking about closing your company or at the beginning of a startup journey we hope that this conversation will give you a new and more energising perspective on what it means to be an entrepreneur.

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The Sales Energizer
Avoid Coronavirus Sales Mistakes! Livecast With Tom Nixon – Ready2Speak.com

The Sales Energizer

Play Episode Listen Later Mar 19, 2020 40:28


BONUS EPISODE! A special podcast that is the audio of a Livecast from Facebook, YouTube & Twitter. Dan is joined by Tom Nixon of Ready2Speak.com. Tom helps speakers develop clear, powerful presentations that inspire their audiences and motivates them to action. Tom began his successful businesses over 3 decades ago out of a desire to help others step outside their comfort zone and become the superstar presenters they were meant to be. Tom has worked with presenters at all levels — from CEOs and senior managers to TEDx presenters and even a pig farmer in South Georgia. Go to http://www.thesalesenergizer.com (The Sales Energizer) for your "Sales Maker" Cold Call Toolkit for FREE! PLUS: Lifetime Access! It's time for you to dominate in the Sales game! APPEAR ON THE SALES ENERGIZER! If you'd like to be on the podcast and ask questions of the top business leaders in any industry - leave your question https://www.speakpipe.com/thesalesenergizer (here) and we'll feature it on a future podcast! If you are involved in a startup, sales organization, direct marketer, network marketer, on a job search, an inventor, in the tech world, a sports manager, an entertainment agent, a celebrity, in public relations, a promoter, in real estate, on Wall Street, or anywhere in between, you will need to get customers and a lot of them! When you come to the realization that everything is secondary to your acquisition of customers you have entered into the Deej Zone. Get Dan's Book: https://amzn.to/2PquFqN (Sales Proverbs: Sales Wisdom of the Ages)https://ratethispodcast.com/deej (Please rate and review this podcast!) Connect with Dan Jourdan: http://www.danjourdan.com/ (Official Site) https://www.youtube.com/user/DanJourdanSlsTrainer (YouTube) https://www.linkedin.com/in/danjourdan/ (LinkedIn) https://www.facebook.com/DanJourdanSalesCoach/ (Facebook) https://twitter.com/DJjourdan (Twitter) https://www.instagram.com/dan.jourdan (Instagram) Call The Deej!: 678-910-9912 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

The Negotiation
Tom Nixon | The Speed of China, An Innovation Mindset, & Reaching the 2nd, 3rd, and 4th Tier Cities With Your Marketing

The Negotiation

Play Episode Listen Later Jan 24, 2020 51:07


Tom points to social changes as most fundamental to the rapid growth of the Chinese market, particularly with how quick consumers are in adopting new technologies. There are three keys to this change: 1) Immersion, or maximizing the buyer experience (i.e. standardizing vertical video); 2) Innovation, and framing these novel platforms as a positive lifestyle change; 3) Entertainment, which was never a huge factor to the Chinese consumer in the past.According to Tom, there are two types of content: 1) Marketing content, which is produced by brands; and 2) User-generated content (UGC), which is created by the consumers themselves. When it comes to content that resonates with Chinese consumers, the focus should be put on who buyers are listening to at that point in time. This is always changing: From Key Opinion Leaders (KOLs), today's “authority figures” are micro-influencers.The common thread here is the democratization of business. While before we were constantly faced with big, flashy, high-budget advertising, now we tend to listen more to raw, down-to-earth, and entertaining individual creators who are (seemingly) “just like us”.Tom advises Western brands to understand their customers' touchpoints and ecosystems. The biggest mistake companies make is not being aware of cultural nuances. At worst, they risk offending potential buyers with their marketing. At best, they know where consumers go, but not how to actually engage with them or how to tailor their brand to their target customers.Tom's real-life example is when a company once reached out for help regarding what content to produce on WeChat—without first considering whether WeChat is really the best place for them to be in. Understanding the platforms is important indeed, but it is just as important to understand the culture of the people using these platforms.