Podcasts about downsell

Therapists often spend their time focusing on finding ways to help their clients, yet they are also running a business, and sales are an important part of that business. Today's episode features an on-air coaching call with one of our amazing Sales Maven Society members, Melissa Spaulding, a licensed clinical mental health counselor and EMDRIA consultant. In this call, Nikki and Melissa dive into the pros and cons of an upsell offer versus a downsell offer. Melissa's higher-end clients have weekly sessions. She also has clients who attend less frequently but whom she feels could benefit from more support. Melissa's concern is what type of offer to create and which group she should focus it on. Nikki dives into the importance of creating both types of offers and shares which group to focus on first. They discuss the importance of getting feedback through surveys and other methods, which often lead to surprising results. Nikki shares real-life examples of client feedback that actually changed her messaging and marketing. They cover tactics like giving clients a menu and offering incentives. Melissa explores methods that she's thinking about trying, and Nikki gives her expert feedback and tips on how to proceed. If you're ready to improve sales by giving clients exactly what they want, this episode is for you! Listen in to learn how a simple change in messaging can be all that's needed to spark interest and create impact! Melissa is the owner of Guided Wellness Counseling, a practice sought after by ambitious women ready to heal from anxiety, depression, and trauma. Her practice specializes in curated one-on-one therapy as well as EMDR trauma therapy intensives. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!   In This Episode: [01:12] - Melissa shares a little bit about herself and her business. [02:02] - The mission at Guided Wellness is based on understanding that secrets make us sick and shame is passed from generation to generation. [03:23] - Melissa and her clinicians are licensed in the state of Utah, so they work with women in Utah. [04:13] - A woman should seek support as soon as she realizes that an issue is affecting her quality of life. [05:30] - Feeling seen and heard by your therapist are the biggest predictors of the outcome of your therapy. [07:13] - Melissa also offers courses for other counselors. She is a consultant for EMDR which helps release trauma stored in the nervous system. [08:12] - Melissa's practice is a patient pay or cash pay practice. She gets clients but many of them don't attend weekly sessions. [09:48] - She wants advice about what type of offer she should create for people who can't attend weekly and for those who do attend weekly. [10:41] - Nikki's advice is creating offers for both scenarios but focusing on the high ticket offer first.  [11:16] - She could also do a survey or create an offer, see if there's interest, and then create the back end. Nikki also suggests asking the audience what type of high ticket program they think would be useful. [12:14] - Nikki shares the technique of giving a menu to assist audience members in giving feedback. [13:11] - Nikki also suggests testing some of the high-end clients to find additional ways to serve them. [14:46] - Showing clients the value that you create for them will encourage more people to sign up for the weekly sessions. [18:18] - Therapy is similar to going to the gym. If you only attend once a month you're not going to see progress. [19:38] - Giving clients an opportunity to be exposed to the benefits could result in a higher sell through rate. [21:02] - Melissa talks about doing a survey through her email list. She's also considering asking clients their opinions or to complete a worksheet when they're in session. [22:02] - Nikki also suggests offering an incentive to get client feedback. [23:03] - Nikki offered an incentive of $500 Amazon gift cards and received valuable and surprising feedback about her offers and her menu. She changed her messaging and her marketing based on this feedback. [24:54] - When doing a survey do everything possible to get the best results including offering a menu. [26:05] - Melissa's thinking about offering a self-esteem workbook to anyone who completes the survey and making all responses anonymous. [26:34] - People sometimes become more invested when you ask for feedback. [29:14] - Nikki talks about having integrity in messaging and not making people feel like you're just trying to sell to them. [31:23] - Melissa has learned in messaging potential clients to share what they will receive, not what she will teach.   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven  Guided Wellness Counseling Melissa Spaulding at Guided Wellness Counseling Guided Wellness Counseling Instagram  

In this episode, I outlined the importance of having a well-structured offer suite and how it can cater to various stages of your client's journey. From DIY options to one-on-one services and everything in between, we discussed how to strategically design offer suites that not only meet the clients where they're at but also provide upsell, downsell, and cross-sell opportunities.Key Takeaways:Definition of an Offer Suite: A suite of offers that serve different client needs and preferences at various stages.Types of Offer Suites: DIY, done with you, done for you, group programs, one-off projects, retainers, and more.Serving Different Stages: How offer suites can cater to clients at different points in their business journey.Upsell, Downsell, and Cross-Sell Opportunities: Creating paths for clients to stay engaged with your services.Creating Lifetime Value: Increasing the lifetime value of clients by having a clear next step.Action Steps:Review Your Buyer Journey: Identify where you might be losing clients and look for gaps in your current offers.Determine Your Offer Preferences: Decide which types of offers you enjoy providing and which ones you don't.Strategically Create or Revise Your Offer Suite: Develop offers that are interlinked and provide a clear path for clients to progress.Implement and Promote Your Offer Suite: Even if you have preferences, keep a variety of entry points to cater to different client needs.Focus on Client Needs: Determine what your clients frequently ask for or struggle with and tailor your offers to meet those needs.Links and Mentions:VIP Days: If you need help creating your offer suite, I have spots available for VIP days. Use this dedicated time to work on your offers, positioning, marketing, and sales.Money Mondays: Join "Money Mondays" for just $9 a month. It's a focused, co-working hour every Monday to help you commit to your money-making activities. Exclusive to podcast listeners and my email list.Episode on Creating a Client Journey: Revisit our previous episode on creating a client journey for more insights on how to incorporate that into your offer suite design.Keywords:offer suites, client journey, DIY offer, done with me, done for you, group program, one-on-one consulting, VIP day, offer positioning, marketing, sales, upsells, downsells, cross sells, freelancing, lead nurturing, accountability, implementation, strategic planning

Whether you're in the midst of a live launch or simply looking to boost your sales strategy, understanding the power of a downsell can make a significant impact on your bottom line. You could be leaving money on the table if you don't have a strategy to deal with buyer hesitancy. – Enter the mighty downsell offer.-- In this episode, we discuss the concept of downselling as a strategy to offer a more affordable solution to potential customers who may not be ready for your premium offer.  We'll talk about how to identify the individuals who are ready for a downsell offerv(Hint: it's not everyone!). We'll also discuss the right time to offer a downsell so you can capitalize on the interest and engagement of your audience and “strike while the iron is hot.” This strategic approach can help you convert warm leads into paying customers and boost your sales while also providing your ideal client with an entry-level opportunity to work with you when they aren't quite ready for your premium offer.  

Do you ever have prospects that want to hire your agency but they say “I wanna do this but it's not in the budget”Of course, we all do.What if there was a way to still make money from those prospects, without having to lower your price?Mike Koziol explains exactly how to do that with his Leaky Bucket Strategy in this episodeConnect with Mike herehttps://www.linkedin.com/in/michalkoziol/Thanks again for listening!Please give us a review - it helps support the show and we LOVE your feedback!>>>Connect with me on Linkedin https://www.linkedin.com/in/ajcassata/ OR email aj@revenueboost.net>>>Want to scale monthly revenue 2X with Linkedin + Email? Book a free 1:1 consulting call with Revenue Boost here to chat about your acquisition strategyhttp://bit.ly/consulting111 – Chat with us >>>Want free help for growing your agency? Join 7500+ other agency owners in our Free FB group https://www.facebook.com/groups/b2bsalesandmarketingsecretsCommunity members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email. Join today!I also stream these podcasts live in the group so you can tune into an episode before it's released here on Spotify/Itunes, and have the ability to chat with me / join Q&As.

Conheça meu curso: https://linktr.ee/renanlevinskiElevando o valor do carrinho é uma estratégia crucial para aumentar a receita sem necessariamente aumentar o número de clientes. Isso envolve incentivar os clientes a gastar mais em uma única transação. Três técnicas populares para isso são: Order Bump, Upsell e Downsell. Vamos explorar cada uma delas:Order Bump:Definição: Um order bump é uma oferta adicional feita na página de checkout antes de um cliente finalizar a compra. Geralmente, é uma oferta de menor valor em comparação ao produto principal que o cliente está comprando e é algo que complementa a compra principal.Exemplo: Se um cliente está comprando uma escova de dentes elétrica, um order bump pode ser um conjunto adicional de cabeças de escova.Benefício: Aumenta o valor do carrinho sem ser muito intrusivo ou desviar o cliente do processo de compra.Upsell:Definição: Um upsell incentiva o cliente a comprar uma versão mais cara ou premium do produto que ele já escolheu ou um produto adicional que aumenta o valor da sua compra.Exemplo: Se um cliente está olhando para um laptop básico, um upsell pode ser um modelo mais avançado com mais recursos, mais memória ou uma garantia estendida.Benefício: Aumenta o valor médio do pedido e, muitas vezes, proporciona ao cliente um produto ou serviço de maior valor que atende melhor às suas necessidades.Downsell:Definição: Um downsell é oferecido depois que um cliente recusa a oferta original ou o upsell. Geralmente, é um produto de menor valor ou uma versão mais básica do produto que o cliente inicialmente considerou.Exemplo: Se um cliente decide não comprar um curso online caro, um downsell pode ser uma versão mais curta do curso ou um e-book sobre o mesmo tópico por um preço mais baixo.Benefício: Mesmo que o cliente não opte pela oferta mais cara, ainda há uma chance de fazer uma venda e gerar receita.Como Implementar:Segmentação: Não todas as ofertas são adequadas para todos os clientes. Use dados e comportamento do cliente para segmentar suas ofertas e torná-las mais relevantes.Teste A/B: Teste diferentes ofertas e abordagens para ver o que funciona melhor para o seu público-alvo.Não Seja Muito Agressivo: Oferecer muitos upsells, downsells e order bumps pode sobrecarregar e afastar o cliente. Seja estratégico e pense sempre na experiência do cliente.Ofereça Valor: Certifique-se de que qualquer produto ou serviço que você esteja oferecendo como um upsell, downsell ou order bump ofereça valor real ao cliente.Em resumo, essas técnicas, quando usadas corretamente, podem aumentar significativamente o valor médio do pedido e, consequentemente, a receita total. No entanto, é crucial garantir que essas ofertas sejam relevantes e valiosas para o cliente, para não prejudicar a experiência de compra.

To get your free copy of Zach's Ebook “Handmade Business Secrets”, Please click here - https://www.zachvaught.com/handmadebusinesssecretsbook   If you're trying to grow to $5-10k/mo with your woodworking or handmade business- steal all the same strategies & systems Zach used to break the $10k/mo barrier - Please click here - https://www.zachvaught.com/HHA   If you're a woodworker doing at least $8k/mo consistently in sales and you're ready to scale to $20k/mo+, you need to apply for the Woodworking Accelerator Program. Please click here - https://www.zachvaught.com/WWBAP   All Zach's top choices that power his business   SHOPIFY - Launch your new woodworking or handmade website today for just $1! It's easy to get started. https://shopify.pxf.io/c/2544769/1061744/13624   INCFILE - Setup your business the right way & in minutes! Be sure to use this link for your discount! - https://incfile.grsm.io/c6ymnwkoo5hv   QUICKBOOKS - Save 30% For 6 Months & Finally Get Your Business Finances In Order - https://quickbooks.intuit.com/partners/qbba/?cid=par_qbppnr_zachvaught9472&gspk=emFjaHZhdWdodDk0NzI&gsxid=YZeRn3iY57Ni   PIPEDRIVE - Follow up with leads, keep track of clients, and close more sales! Try for free for 30 days! - https://aff.trypipedrive.com/fh34hhfppt9k   SIMPLETEXTING - Implement SMS & Text Messaging Marketing Into Your Business Today To Sell More, Make More, & Grow More! Get started for free today. - https://simpletexting.stptnr.net/bvgs1y2ouqwn   LUCID CHARTS - Get Strategic & Plan For Growth. Use These Charts To Map Out Marketing Strategies, Org Charts, Shop Flows, & More! Sign up for free today. - https://try.lucid.co/rhuf1awoigan  

What the heck is a Downsell and why should you consider having one for your next launch? In this episode, I dive into how a Downsell can help you increase your sales for your next launch when it might be the right time to consider a downsell and how it helps you create more sales for your next launch as well. Want more BTS? Follow me on @anitasiek and the team at @wordfetti Want to get 5 e-copy lessons in your inbox? Get it here:  wordfettigroup.com/freebie

Ja wat vind ik hier nu van aangezien ik teach dat je moet kiezen voor less is more. Er is geen goed of fout alleen kan een downsell in een bepaalde fase van het ondernemerschap en bij bepaalde omstandigheden zeer lucratief zijn. In deze podcast vertel ik je er meer over. Heb je onze hulp nodig bij het laten groeien van je bedrijf? Verlang je naar meer omzet en winst met minder klanten? En denk je dat het high end verdienmodel goed bij je past? Boek dan even je call: https://floorkeereweer.com/aanmelden-gratis-strategie/ Ps. vanaf 1 januari 2023 gaat de investering omhoog van mijn traject.

Downsell does not mean discount - but getting them right can turn a no in to a yes with ease - and with the exact same price point you originally got push-back on... Get the book (delivered to your door): https://www.neilshoney.com/pocketbook Apply For The Private Coaching Opportunity: https://neilshoney.com/privatecoaching

¡¡Certifícate en Marketing Digital orientado a resultados https://vilmanunez.com/cmd-vpd!! Cuando planificamos un lanzamiento, no importa si es producto físico, digital o servicio, hay que evaluar la posibilidad de incluir y aplicar todas las estrategias de ventas que te puedas permitir. En este episodio te cuento las ventas e importancia del downsell. ¡Escucha este episodio y compártelo! RECURSOS ➡ Nuevas formas de vender más hoy en día en digital ➡ Cómo romper objeciones de venta en Whatsapp y DMs de Instagram ➡ ¿Qué es el Growth Hacking? ➡ La profesión del futuro en marketing: Growth Marketer ➡ Diferencia entre marketing digital y growth marketing MÁS INFO: Este es el podcast de Vende Más con Vilma Núñez. Cada día te esperamos con un nuevo episodio lleno de ideas y tips de marketing y ventas que harán crecer tu negocio. Para más información, puedes consultar estos enlaces: ➡ Sitio web ➡ Cursos ➡ Plantillas y recursos ¡SÍGUENOS! ➡ Instagram: @Conviertemas + @Vilmanunez ➡ Facebook: Convierte Más + Vilma Nuñez ➡ TikTok: @VilmaNunez + @ConvierteMas ➡ YouTube: Vilma Núñez + Convierte Más ➡ Twitter: @VilmaNunez + @ConvierteMás ―――――――――――――――――――――――――――――――― Y no olvides suscribirte y valorar nuestro podcast ★★★★★ ――――――――――――――――――――――――――――――――

It can be #PrettyAwkward when someone rejects your offer... But this doesn't have to be the end! Today I'm going to talk about building an offer suite: what it is, why it matters, and how it can take a client who might have otherwise walked away and turn them into a lifetime client for you. Every customer is on a journey, and most journeys don't only consist of one step. Not only that, but not all clients start on the same step! So if you only have one offer for them, you could potentially lose out on a lot of clients who would have gained so much by working with you. But if you set up the steps of their journey for them, allowing them to step in wherever is best for them, you create the potential for that client to keep coming back for more. Ready to hear about downselling, upselling, and all the key components of an offer suite? Let's get started! And as always, stay safe, stay healthy, and stay #PrettyAwkward! Get access to my Unique Offer Suite Progression Workshop here (recording avail): https://meganyelaney.com/unique-offer-suite-progression-workshop And join my Free FB Community where we do a deep dive into each Podcast episode & can have a back and forth conversation to help you get the most out of each topic! Join here: https://www.facebook.com/groups/impactfulpassiveincome If you're on Instagram, shoot me a DM! My account—> @meganyelaney

Launchen bedeutet ursprünglich, dass ein neues Produkt am Markt eingeführt wird. Der Begriff kommt aus der Wirtschaft, wird dir aber auch häufig begegnen, wenn du dir ein Online-Business aufbaust. Der Unterschied: Online launchen wir nicht nur neue Produkte, sondern auch Workshops, Gruppenprogramme oder Online-Kurse, die zu einem früheren Zeitpunkt schon mal im Angebot waren. In dieser Folge erfährst Du unter anderem: Warum ist ein online Launch überhaupt notwendig? Wie "launcht" man denn nun eigentlich? Warum Du von den "großen" lernen darfst? Welche Launch-Events gibt es? Was sind die Phasen eines Launches? Links zu weiteren Artikeln: https://familienleicht.de/online-business-aufbauen/ Interessentenliste für “Mama goes and grows Business”: https://familienleicht.de/mama-goes-and-grows-business/

Hero's not Zero's. Money not honey. Niches not bitches. You get the point. Come on in, the water's warm. Ton's of info and value in today's podcast #pdrpodcast https://superiorautoinstitute.com #pdrtraining #ilikecheese

You're talking to a potential customer about a particular product or service. They seem to love your sales pitch. But then they throw out an objection such as your price it too high or they have to think about. Either way, it seems like the sale isn't going to happen. What should you do?Acquiring a new customer can cost 5x more than retaining a current customer, which is why co-hosts Nola Boea and Lori Vajda wanted to discuss the power of a sales technique call the downsell. Not familiar with it or how it works? Tune in to find out how downselling can help you grow your business bottom line.   Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How to easily increase sales in your business.The what, why, and how to use 3 sales techniques to overcome customer objections.How effective downselling can increase more than just your sales.Tips for small business entrepreneurs who have never effectively used downselling.Key points Lori and Nola are sharing in this episode:(01:36:56) What is upselling, how does it work and why is it so effective with a certain type of buyer?(03:47:92) How to use cross-selling, when it works best and why it's so effective. (05:23.59) When your customer show interest in your offer, but is hesitant to make the commitment, this sales technique works best.(06:49.89) How to strategically use the upsell, downsell and cross-sell to help increase your profits.(8:26.33) The five ways downselling helps increase your bottom line. Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Sometimes on a sales call, you're going to have to deploy a downsell discussion and while it may not feel good in the moment, we want to do what's best for the potential client. I want to share with you not only how to downsell properly but how to NOT downsell, what mistakes to avoid, and the power of the phrase, "would you be opposed"?   Time Stamps:   (0:14) How to Downsell (0:48) How to NOT Downsell (2:00) Don't Default to Downsell (3:00) The Transition (6:28) “Would You Be Opposed?” (10:40) Recap ----------- Follow Me on Instagram - https://www.instagram.com/the_fitceo/  ----------- If you are feeling stuck and you're ready to take the next step, check out Next Level Coaching Academy - https://www.thenextlevelcoachingacademy.com

There's a recession coming very soon and there's no denying it. No matter what side of the political isle you sit on, we should all be prepared, especially as entrepreneurs. I want to share with you both the mindset and critical tactics for not only surviving this recession but winning it and gaining market share.    Time Stamps:   (0:36) There's a Recession Coming (1:55) Why I Love Recessions (3:59) The Mindset Around the Looming Recession (7:45) Grant Cardone (9:28) Invest in Knowledge and Support (12:25) Going into Sales Mode (14:45) Organic Marketing (17:28) Downsell and Affordable Payment Plans (19:00) Focus on Current Clients and Product (21:23) Finance ----------- Follow Me on Instagram - https://www.instagram.com/the_fitceo/  ----------- If you are feeling stuck and you're ready to take the next step, check out Next Level Coaching Academy - https://www.thenextlevelcoachingacademy.com

About Biz Coach SteveBiz Coach Steve Feld, MBA, is a Certified Business Coach, Author, Professional Speaker, and award-winning Business Management Executive. Over 300 businesses have sought out his services to work with them on gaining much-needed clarity, implementing solid strategic plans, and achieving positive growth results. Steve is passionate about business growth, efficient operations, and long-term success. He has built, owned, and operated 7 lucrative businesses. He has consulted with other businesses providing change management and process improvement. He operated within 3 Fortune 500 companies, manning and boosting an entire division for them. Today, businesses hire Biz Coach Steve to skyrocket their revenue and profits. With an array of resources from 1-on-1 and group coaching to mastermind facilitation and an E-Learning Academy and proprietary software, Steve has all the proven tools and resources businesses need to expand. Biz Coach Steve provides workshops, training, and business performance coaching to business owners, professionals, and executives in any business stage. Has written 6 books.Find Steve HereConnect with Robin: robin@quittingculture.comChat with Robin (Complimentary Call) Show NotesAs a business owner (early stage, especially), know what your end goal is for your business.  Do you want to earn 6 or 7 figures? Do you want to scale? Do you want to be positioned to sell the business? Steve has eight strategies that any business owner can implement to increase their income. We cover four in this episode: 1. Joint Ventures2. Upsell and Cross-Sell (What goes with your offer? What complements your offer?)3.  Down Sell (less quantity, different product or services)4. Increase your pricesAt the end of the day, we need to be making enough money that we feel acknowledged, appreciated, and in a position to thrive and serve our community. 

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

How To Build A Sales Funnel - Lead Magnet | Landing Page | Thank You Page / OTO / Upsell / Downsell | Traffic and Follow Up (For Years!) - Wealth Creation Podcast - Season 7 Episode 6 The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Avez-vous déjà entendu ces termes marketing que sont : Upsell, downsell, cross-sell, bump, trip-wire ou One Time Offer ? Dans ce podcast, je vous explique la signification de ces termes marketing, mais surtout comment ils vont vous aider permettre d'augmenter votre chiffre d'affaires... sans avoir plus de clients.

parfois il existe des méthodes qu'on peut tout simplement appliquer pour augmenter le panier moyen. Voici trois méthodes simples à mettre en place des aujourd'hui. Clique ici pour me donner ton avis sur le Podcast L'art de Convaincre : https://apple.co/3cOqrox Rejoint le Groupe Telegram des Artistes de la Vente : https://t.me/lartdeconvaincre Si tu as envie d'améliorer tes compétences en vente j'ai créé une formation de 7 jour totalement offerte où j'explique les fondamentaux de la vente que tu peux télécharger à l'adresse https://lartdeconvaincre.com/7jours

XMAS TRAFFIC - https://www.marketingsharks.com/xmas-traffic/THE ULTIMATE XMAS GIFT TO YOURSELF – FREE DAILY TRAFFIC FROM 5 DIFFERENT SOURCES (INCLUDES ALL MY TRAFFIC RELATED PRODUCTS RELEASED DURING 2021)XMAS TRAFFIC, From Dawud IslamThis really is a ONE CLICK SYSTEM. Your members just send any URL of their choice and benefit from free daily traffic FROM 5 X DIFFERENT TRAFFIC SOURCES (includes entry to 4 traffic rotators and copies of all my traffic products released during 2021).FRONT END — Xmas Traffic$12.95 – $9.95 Downsell with drop down couponSend traffic to ANY url of your choice. Get set up in 60 seconds. Your links placed on 4 x different rotators including our brand new XMAS TRAFFIC rotator from a brand new traffic source.XMAS TRAFFIC - https://www.marketingsharks.com/xmas-traffic/

Los modelos de atribución nos permiten desde un punto de vista analítico saber a quién darle el "crédito" de los resultados que estamos logrando, es decir; si estamos haciendo campañas de Google y Facebook Ads al mismo tiempo que tienes campañas de Email Marketing rodando en paralelo, podemos definir si le damos la atribución al primer impacto con Google Ads, al remarketing de Facebook Ads si se generó una venta en el checkout o directamente en el último impacto con el email que fue abierto y que le dieron click con esa oferta final tipo Downsell. Te dejo la paleta del podcast para que se te haga más fácil la comprensión: Vas a asignar el valor de la conversión a uno de los canales que intervienen en la experiencia del usuario. Atribución en la última atribución: En el que se atribuye el 100% del valor de la conversión al último canal con el que el cliente ha interaccionado antes de realizar la conversión. Último click indirecto: En este caso se atribuye el total del valor de conversión al último canal en el que el cliente ha hecho clic antes de realizar la compra. Último clic de Google Ads: Se otorga la conversión al último anuncio en el que el usuario ha hecho clic antes de realizar una conversión, independientemente que previamente ya hubiera hecho clic en otros anuncios. Primera interacción: El valor de conversión se otorga por completo al primer canal con el que el cliente haya interactuado. Atribución lineal: Asigna el mismo crédito a cada interacción de canal hasta que se produce la conversión. Por tanto, todos los puntos de contacto tienen la misma importancia. Atribución de deterioro del tiempo: Un modelo que tiene una duración predeterminada de 7 días. El punto de contacto que se produzca siete días antes de la conversión recibe la mitad del valor del que ocurre el mismo día de la conversión. Además, el valor que tiene lugar 14 días antes recibe una cuarta parte de la atribución. Y la acción producida 30 días antes recibe la atribución mínima. Atribución según la posición: Se trata de un modelo híbrido entre el modelo de atribución de última interacción y el de la primera interacción. En vez de atribuir todo el valor a una sola interacción, se divide el entre ambas. Como ves, es todo un mundo esto de los modelos de atribución, te dejo con el episodio para que puedas aprender mucho más. --- Send in a voice message: https://anchor.fm/enautomatico/message

In one of our recent BYOB Quick Tips videos, my wife Blake talked about the art of upselling. This time around, I'd like to discuss with you the reverse side of it— down-selling.⁣ ⁣ Down-selling is a sales technique we use in situations when the customer decides to back down from the sale with price-based objections. ⁣ ⁣ In this situation, down-selling means that you're going to offer considerable and more budget-friendly alternatives so they don't walk away empty-handed. ⁣ ⁣ Although offering a cheaper option would mean you won't be able to realize higher profits right away, down-selling still gives you the leverage to keep your customers and build a deeper business relationship with them. ⁣ ⁣ The truth is that if somebody buys from you in a down-sell, they are much more likely to buy your higher-priced product or service down the road.⁣ ⁣ There are three strategies for you to implement an effective down-sell:⁣ ⁣

Have you ever had a prospective client tell you “you're too expensive”? Most entrepreneurs will hear this from time time to--we definitely have. So what should you do when this happens, and can you avoid it altogether? That's exactly what we're talking about in today's episode. We have seven tips to give you and we will go through why the customer is not always right, how to counter when someone says you're too expensive, and the best strategy to avoid someone saying this in the first place. What does too expensive really mean? Before you start your business it is important to know what other people in your space charge. Your pricing should be based on the value and experience you provide your customer. So when a client comes to you saying you're too expensive, it is important to figure out if you really are asking too much, or if the client just doesn't have the money to pay you. Explain your fees. Being able to give people a detailed explanation of why your fees are what they are is powerful. Let them know the value that you provide and the reasons why you are worth that much. A lot of times this will clarify things and people will be more willing to pay your fees knowing what they get for the cost. And this shouldn't be a long, drawn-out thing. Keep it short and simple. Downsell. If someone can't afford your main product or service, offer them something that has a lower price point. For example, in our case as speakers, maybe someone can't afford to have us come give an hour-long keynote at an in-person event, but we can offer them a seat in an online course, or a podcast sponsorship, or point them to a book we wrote. In fact, if you want to avoid someone telling you that you are too expensive to begin with, try giving people 2-3 options for how to work with you at different price points. Giving people these options can move them from simply a yes or no, to a yes, I want to work with you, but in what way. Be careful of discounts. We are both fans of offering discounts from time to time, but you have to be very careful. Make sure you don't go crazy with this option because it could come back to bite you later on. Once you discount you may not ever be able to charge full price. Don't get defensive or upset when someone tries to negotiate you down. You can't take it personally when someone tries to negotiate your fees. It has nothing to do with you. People will remember the way you treated them, so always act with integrity and don't lose your temper. Not every prospect that comes your way is going to be a good fit, and that's okay. Be okay with walking away. If after explaining your fees and value a prospect still isn't sure, you need to be okay with walking away and realizing it's not a good fit. Don't beg people for a sale and don't undersell yourself. You know what your time and effort are worth, so have faith that another client will come along that is a better fit. Backup your fees. You have to be your own best advocate. Backup your fees with beautiful marketing, graphics, media kits, websites, books, social media accounts, etc...Put your best foot forward in every way that you can. These things have worked for us in building our seven-figure businesses. It can feel scary at times, but you have to believe in yourself and what you have to offer. And if you provide the value that your fees suggest people will come.

This one episode may be the difference in your business this year if you implement my advice. You know the #1 objection to coaching is, "It's too much money." What if I told you to 1000% agree with that potential client? Would they be expecting that? Absolutely not. It's all about being on an even playing field when it comes to sales. Listen in as I explain this concept and the potential avenues you can go down once that even playing field is established.   Time Stamps:   (0:22) Previously on the FIT CEO Podcast (1:30) After 12 No’s (3:27) “It’s Too Much Money” (6:00) Always Agree (9:22) The 4 Options (12:20) 3 Month to 4 Month Extension Plan (13:18) The Downsell (15:20) The Surprise Upsell  ----------- Follow Me on Instagram  ----------- If you are feeling stuck and you're ready to take the next step, check out Next Level Coaching Academy

O Downsell é quando o cliente contrata ou compra um produto ou serviço e acaba declinando da proposta e optando por uma versão de menor valor, diminuindo o valor a ser pago. Existem vários motivos pelo qual o downsell pode ocorrer, porém, é importante que o profissional de vendas esteja sempre de olho na quantidade de vezes que ele ocorre. O downsell pode ser um indicativo de que a abordagem do vendedor está muito agressiva ou que não está claro o suficiente que o produto ou serviço negociado atenderá todas as necessidades do cliente.

Host Scott duPont shares a story & a valuable lesson of “Downselling” to avoid losing potential investors and also help attract long term clients who may invest in multiple projects with you over time.

Bagaimana mendapatkan penghasilan yang lebih besar dalam bisnis? salah satu cara termudah adalah menggunakan Upsell & Downsell.

In deze podcast ga ik 't niet hebben over de kracht van een upsell maar over de kracht van een downsell. Hierdoor ga je veel meer JA' 's krijgen en krijg je klanten voor 't leven.

There’s a battle between Digital native brands and national retailers with brick and mortar presence. And while there’s room for both to sell on the platform, today we will look at how both digital native brands and brick & mortar brands need to compete with each other, and where their weaknesses and strengths lie. I’m now joined by James Thomson, Buy Box Experts & PROSPER Show Founder, as well as author of The Amazon Marketplace Dilemma. It’s a pleasure to have you on the show, thanks for joining me.For my listeners today whether you’re a digital brand or brick and mortar, there’s going to be some good information. James - you have a Ph.D. in Marketing, so I’m excited to tap into your knowledge and skillset on our podcast today. Let’s first define what a digital native brand is vs a brick and mortar, James how you would you define it?Eating your lunch. Market place pressures What do digital native brands need to do today to compete?B2B B2CCostco vs KrogerWhat do brick and mortar brands struggle with?UNFI for retailTight control over branding/distribution/pricingFallout - What do digital native brands struggle with? Don’t setup proper infrastructureBuy a batch of stuff.Lay of the landHow deep is the lake, pollution?No ™, no GS1, patent. Other countries ™. Sell a batch of widgets. Nobody talks in business school about sourcingDistributor could sell product list.Agreement - Incentive to buying discount for larger quantities. How do you track. - Transparency programProduct development™ Resource - International IP attorneyOnline reseller policies MAP policy Unauthorized resellers. Are there areas private labelers have surpassed national retailers?Culture - top downSell sell sell to sell sell protectWho is going to represent the brand?Punish/fire the bad actors - even if known for 20 years. How long does this shift take?6-12 monthsSource root problem solving, no bandaid.First sale doctrine™ violation issues don’t workLevels of chaos.Other than COVID What’s different today than say 12 months ago? States collecting sales tax across country.3% compliance a few years ago. Compliance at a all time high.Protect IP, brand.You made a recent comment about Amazon’s culture and it was quoted in the Washinton Business Journal, quote: “Part of Amazon’s culture is to beg, borrow and steal resources from other teams because you’ve not been allocated those yourself. You’ve got to have meetings to convince others to be involved with your project.” - I’ve personally always felt like Amazon was a silo’d organization running around with its head cut off. Can you weigh in further on Amazon’s culture and future as an organization?Amazon hire Type A personality, responsible very specific things and go fast.Test ideas. Prove they work. Then go the resources to scale.Amazon corporate staff tripled since 2013.Collection billion dollar companies under one company name.Gaps occur. - Necessary evil. Growing so quickly so fast.Get Amazon consulting at www.myamazonguy.comSupport the show (https://www.paypal.com/paypalme/myamazonguy)

The average gym closes 30% of prospects who walk in their door. What if there was a simple process you could implement to sell 100% while 10Xing your front end revenue? Today Alex covers how to master the 4 sales that happen on the front end to maximize front-end gym revenue.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi.

Maybes are where great salespeople go to die. Ever wondered how to get to a yes or no faster?

Hey guys, welcome back.   I don’t know about you, but I’ve been super busy.  My goal was to record a podcast for each week, but I’ve fallen a little behind.   I’m in the middle of building out my funnels and creating a marketing flow for my products.  I got a little side tracked and my time was eaten up by summer activities with the kids.   At first I felt a little overwhelmed, like I wasn’t keeping to my commitment.   But then I had to realize that my first priority is my family.  I had to let go of the plan and just go with it.   And that’s very hard for an engineer!  So, here I am working on things as I record the podcast.   I guess that’s good though.  I can be real and you can walk with me.   Today, I thought I’d walk through a little funnelology 101.   Is it ok to get a little technical today?  There are specific pieces to a funnel, and I didn’t know how all of them fit at first.   We are in the middle of our blueprint for building a better MLM vehicle if you are following along, which is all about the funnels.   It’s kinda like this.  You may know what a rocket is.  You may have seen one in real life or online, but do you know how it works?  Did you know there are different types of rockets?  Some use solid rocket fuel, and some use liquid rocket fuel.   And, unlike a jet engine, a rocket engine must carry the oxygen with it in the form of an oxidizer.  In order to get the fuel to burn, it needs oxygen.  There isn’t enough oxygen I the air to burn the fuel at the rate needed for a rocket to liftoff.  Plus, there is no air in space.  For solid rocket fuel the oxidizer is mixed with the solid fuel.  That’s why its very dangerous.  Once it is lit, it doesn’t go out.  For a liquid rocket engine, the oxidizer is in a different tank that is mixed with the fuel at the point of ignition.   Before I geek out on rocket engines, I’ll stop myself.  What I’m saying is this.  You may know what a funnel is, and have experienced them, but there is a method to the madness.  Those that get it right end up with wildly profitable marketing campaigns.  Those that don’t spend a ton of money on ads with not much return of investment.   So, let’s start with the basics.  What is a sales funnel? A sales funnel is a step by step process that moves a prospect through a series of offers to identify those that are willing to spend more, engage more, and be open to accepting future offers.  When we move online this turns into a series of web pages.  A prospect can click to move on to the next thing, or close the browser.   It can be done automatically and be used to find those that are willing to buy before you put forth significant effort to sell them.  Ok, so let’s break down a funnel.   This is 101, so we’ll keep it general.  Also, let’s assume we are getting traffic to the funnel.  Getting your targeting right is key to getting the right eyeballs on the funnel, but let’s talk about that in a future podcast.  For now, let’s assume that we are getting good prospects to the funnel. First, you have a landing page.  This is the page that starts the funnel.  It is not your homepage to the website.  A landing page has 1 function, 1 action.   It is used to engage a prospect.  It is a call to action for 1 thing, and that is for the prospect to start a journey with you.  If you have too many choices or too much going on, it will distract, and you will lose people.   Usually the goal of a landing page to capture information, most likely an email address.   In order to do that, we provide something of value.   Basically, an email address has a value.   It is not free, so you have to barter.   Many offer some sort of digital product.  An ebook, or an interesting blog post is a popular one.  Some offer a free something that you can get for just the shipping cost.  You can use a fun quiz, or the promise of an informative video series.  Whatever it is, we call it a lead magnet.    The people that put their email address in the landing page are leads.  If you’ve heard the term lead generation, this is the result.   A lead is a person that is mildly interested in what you have to offer.   They have agreed to share some information about themselves in exchange for some type of value you are offering.  For you, a lead magnet can’t cost much, but it has to be valuable to that lead.  That’s why many use digital products.  It may take you time to write a book or record videos, but you can use it over and over without added cost.   Once the prospect has become a lead, the marketing starts.   The email address is sent to an email autoresponder, and the lead is sent to the next step in the funnel.   Before we get to the next step, let’s talk about email.   Email or messaging, should start a conversation with the lead.  The first email usually delivers the lead magnet and promises future value.   An email autoresponder is a program that does this automatically.  You set up a series of emails that are sent to the lead in a specific order at a specific time.   For example, a lead may get the first email right away, then get a email the next few days at the same time each day.   It’s best to tell a story through email in order to engage the lead.   Every email should leave the lead wanted to read the next one, while also point them back to the funnel.  There are a few marketers that have called this a soap opera email sequence.    Every soap opera ends in a cliffhanger to make you keep watching the next day.   YOu need to create a soap opera of your story and play it out over 3-5 days for the lead.   And remember, this is all being done automatically.  Each email will help the lead get to know you a little better and point them back to the funnel.   So, let’s get back to the funnel.   The second page of a funnel is most likely the next level of your value ladder.  I’ve talked about it in past podcasts, but a value ladder is series of products or services that have increasing value as you move up.   This first step may be free, but the next may be a $20 product.  The next could be a $100, then finally your big one at $1000.    A lead transitions into a customer, the value you offer is increasing as well as the price tag.   You MLM product may be the top of the ladder.  Or, joining your team.   So, we can’t just hit them with that on the second page.  That would be like proposing on the first date.  No, You need something extra.  This is where your MLM company will not help you out.  This is your responsibility.  You want to create a product that people are willing to pay for.   For a simple MLM product funnel, this may be a sample of the main product with a pdf to maximize results.   In a recruiting funnel, this could be an online course in funnel automation.   Whatever it is, you want to find the people that are willing to buy something from you and get rid of the tire kickers.    And here’s the thing.  You don’t do this to make money!  You want to make money off this product to pay for your advertising.  This is what they call a self-liquidating offer.  If it costs $2 to get a lead, and every 5 leads buy this small product you have to price it at $10 to recoup your costs. Even if you break even like this, that means you can run your ad without worrying about running out of money.  And, if you expose enough people to your funnel, you will get ones that move further and further alone the value ladder.     There are a lot of things you can do at this point.  So let me define a few terms.   Bump offer.   The bump offer is a little extra something you throw in at the time of purchase.  Think of the gum in the grocery checkout lane.   For just a dollar, you can add a pack of gum or candy bar to your purchase.  Upsell:   Once a product is purchased, you can offer something of greater value and price.  For example, you buy 1 of something, then are offered to by 2 more for a deal.   Downsell:  Once a product is purchased, you can offer something of lesser value and price.   For example, you just bought the $100 item, then you are offered a $10 to make it work better.   These terms are very common items in a funnel, but lets keep it simple.  Let’s say you have transitioned a prospect to lead, then to customer via your lead magnet and SLO.   Now you want to sell them on your MLM product.   You could use a bridge page.  This is a page that we have to use in a funnel when we don’t control the cart or website where the actually product is sold.  It can be as simple as this.   You have a video explaining how to order with a link to your company replicated website.   But, here’s the trick.  You still want to offer some sort of value.  Think, why would something buy from me vs using another distributors link?   The bridge page should also outline what a new customer will get in addition to the product if they purchase through you.  What incentive can you offer your new customer.   If you’ve done it right, and told your story though email and through the funnel, a new customers will like you. They will want to be part of your crew.  You can offer an accountability group on FB, or some type of exclusive thing for only your customers.  I’ve mulled over offering contests for vacations, or discounts on future product purchases.   Now that we’ve walked through the funnel, one more thing remains. Fulfillment:  This is the way you get the product to the customer.  For us, the MLM company takes care of the cart and product, but what about your SLO that you offered.  How are you going to deliver on that?  If it takes you a ton of time and added cost to mail out samples, it may not be worth it.  But it doesn’t stop there.  A high percentage of the leads will not buy.   You have to continue to market to them.  You have to continue sending emails or messages and trying to engage.  You first offer may not work, but you may be able to direct them to a different funnel and it may resonate better.   Even though most leads don’t purchase, they are still valuable.  They are now free traffic to send places.  I’m sure I’ve missed something, but hopefully I succeed at giving you a birds eye view of funnels.   There are some great books out there that can go into more detail.  If you go to rocketscieneMLM.com, I’ll post some book suggestions.   You can also grab that blueprint I’ve been talking about.   That’s it for now.  Thanks!

Voici les 4 étapes clés d'un tunnel de vente : order bump, upsell, downsell et offre super premium ! Interview d'Aurélien de Systeme.io (voir offre d'essai sur http://bit.ly/essayezsystemeio). Vous allez voir comment mettre en place rapidement : - l'order bump (option ajoutée en 1 clic dans le panier) - l'upsell dans la page de vente ou après la commande - le downsell si l'upsell ne fonctionne pas - le tunnel spécial offre super premium Vous pouvez consulter l'article complet sur https://www.conseilsmarketing.com/e-marketing/3-tunnels-de-vente-ultra-efficaces-pour-vendre-sur-internet

Great strategy to acquire a customer — but there is a major exception when you should NOT use one.

How to Get Abandoned Shopping Cart Contacts to Buy by Making a Downsell Campaign Offer They Cannot Refuse In this podcast by Jeff Traister, your marketing superhero, you'll learn why abandoned shopping carts is a big reason for lost sales. Yet you can recover some of these lost sales with downsell campaigns that give prospective customers a compelling sales offer. That way you can turn abandoned carts into a goldmine.

Have you tried downselling to win over design clients? Building client relationships is one of, if not the most important thing you can do as a designer. One of the best ways to build relationships is by downselling to your design clients. In a previous episode of the Resourceful Designer podcast, I talked about Upselling to increase your design revenue. In it, I mentioned how upselling is an excellent way of delivering more value to your clients which in turn will make them think higher of you. Upselling is a great way to build relationships with your clients while also increasing your revenue. However, downselling is another great skill you should practice to not only build client relationships but to win over clients that otherwise would not have hired you in the first place. Downselling is vital in building your company’s reputation. What is Downselling? Downselling is when you offer something of lesser value to win over a client. Usually, once the client has indicated, they won’t be proceeding with your original proposal. For example, you could offer to build a smaller website for less money by eliminating some of the features a client requested. Downselling can also be used when you believe a client is asking for more than what they need or want something that is wrong for them and you counter with something of lesser value that suits them better. This is more of an ethical decision. Sure you can design what the client is asking for and charge them accordingly. But if you downsell them on a lesser idea because it’s the right thing to do, they will realise you have saved them money and possibly misery, and they will become big fans of yours. For example, after looking at their content, you may suggest designing a more economical postcard or rack card instead of an expensive tri-fold brochure. Anything you do that helps the client achieve their objective and save them money will raise their impression of you and strengthen your relationship. When should you downsell? The best time to downsell is once you realise a client isn’t going to move forward with what you are offering them. However, be careful of downselling too early. Sometimes a client simply needs more time or more convincing before agreeing to your initial proposal. But if there are indications that the client is not buying what you are offering them, then a downsell can work. How do you downsell? The best way to introduce a downsell is by acknowledging that your initial offer was too much for the client or that what the client is asking for is more than what they need. “James, I understand that my website proposal is more than what you budgeted for. How about we go over the scope of the job once more and see if there are any areas we can rework in order to cut costs.” In this example, the client was rejecting a quote for an eCommerce website to sell their new product. The downsell is to offer them a simple site with a purchase button hooked up through PayPal, it accomplishes their objective at a more economical cost. When it's a case of the client wanting more than they need it could be something like: “Jennifer, I would love to design the souveneir program for your upcoming concert tour. You mentioned how expensive it is to put on this tour. May I suggest going with a saddle stiched program instead of having it perfect bound? Your fans will enjoy it just as much and it will save you a lot of money on the production costs.” Clients like Jennifer will appreciate your honesty and realise that you have their best interest in mind and your not just viewing them as another source of income. What not to do when Downselling One thing you should never do when downsellng is just lowering your price. Dropping your price is not downselling, it’s informing your client that you typically charge more for what you do than what you think you are worth. Trying to win over a client by dropping your prices will have the opposite effect to what you are trying to achieve. The client will always second guess your future dealings. If you can’t offer an alternate product or service of lesser value that will still benefit the client, you are better off to let the client walk away. Other ways to downsell Sometimes budget or needs are not the issues. Sometimes it’s the resistance of working with someone new for the first time. Downselling can help in these situations. When a client is showing hesitation because they don’t know you or are unsure of your work, you can downsell your services by offering to take on a single part of a more massive project for them to get to know you better. “Charles, I understand how hard it can be to trust your entire marketing campaign to someone you just met. Here’s a proposal, what if we start with just the post card design. If you like what I design for you then we can discuss the rest of the campaign.” This "foot in the door" strategy is a great way to downsell a hesitant client and to build an excellent foundation for the relationship you are starting with them. Downselling pays off In my experience, there is no downside to downselling. Your clients will appreciate your honesty and will be inclined to bring you more projects in the future and to refer you to others. After all, a satisfied client is the best marketing strategy you can have for your design business. Do you practice downselling? Share your experience with downselling by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Tiana I just started out in this business and I’m finding it difficult to figure out invoicing and how to charge my clients. Do you take a deposit up front or do you charge for the entire job once it’s done. To find out what I told Tiana you’ll have to listen to the podcast. Resource of the week Depositphotos DepositPhotosis a great stock photography site that offers a reverse image search. No more struggles to find words to describe the right stock image; now you can show DepositPhotos what you want. Upload your photo to reverse image search, and choose from lots of similar high-res images. You can either upload a picture from your computer or copy/paste the URL of a photo you saw online into the search bar. Reverse image search uses image recognition to analyse all components of the photo and provide similar image options in just a few seconds. If this is something that interests you, please check out DepositPhotos Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebookand Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com

In episode #725, Eric and Neil discuss how you can generate more upsells. Tune in to hear 7 great hacks! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Hacks to Generate More Upsells [00:33] #1: If someone is buying from you, add an upsell immediately after their purchase (on a thank you page). [00:52] #2: Upsells won’t work unless you’re offering speed and automation. [01:27] #3: Make sure you have urgency built into your upsell. [01:44] #4: Check out bumps. [01:54] When checking out on ClickFunnels, they always have an offer on the check-out page, where you can tick a box and buy something cool for a good rate. [02:22] #5: Downsell. [02:34] #6: Use Google Correlate. [02:45] This will help you to see what people are buying/searching for right after they buy your product. [03:20] #7: Make sure your upsell is relevant. [03:35] If you sell an SEO course, then a design course, it might not make sense. [03:50] That’s it for today! [03:55] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu    

In episode #725, Eric and Neil discuss how you can generate more upsells. Tune in to hear 7 great hacks! TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: 7 Simple Hacks to Generate More Upsells [00:33] #1: If someone is buying from you, add an upsell immediately after their purchase (on a thank you page). [00:52] #2: Upsells won't work unless you're offering speed and automation. [01:27] #3: Make sure you have urgency built into your upsell. [01:44] #4: Check out bumps. [01:54] When checking out on ClickFunnels, they always have an offer on the check-out page, where you can tick a box and buy something cool for a good rate. [02:22] #5: Downsell. [02:34] #6: Use Google Correlate. [02:45] This will help you to see what people are buying/searching for right after they buy your product. [03:20] #7: Make sure your upsell is relevant. [03:35] If you sell an SEO course, then a design course, it might not make sense. [03:50] That's it for today! [03:55] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu    

Why Investing In a Downsell Campaign Trumps Retargeting Retargeting and downsell campaigns are two ways to bring visitors back to your website. Retargeting follows visitors to your website with display ads. Downsell campaigns follow opt-in leads who visit your order page with email(s) containing a compelling offer. Downsell campaigns provide a higher ROI because they target contacts who are further along the sales cycle.

In episode #591, Eric and Neil discuss the secret to engaging your customers in order to produce greater revenue. Tune in to hear the main thing you can do to generate sales. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Little Known Secret to Generating More Revenue From Every Customer [00:54] When you first sign up with Intercom, they have a great on-boarding email. [01:35] On-boarding is the biggest lever you can pull to generate more revenue. [01:53] When you buy a meal at McDonalds, they are always upselling (Fries? Super size?) [02:22] Upsell or downsell when people are checking out. [03:12] The upsell could be a software that does the work for you. [03:32] Your solution should be both speed and automation. [03:49] Dotcom Secrets is a great book about upselling and on-boarding. [04:05] Eric recommends Appcues, a cheaper option, or Intercom, which is known for their chat feature. [04:34] On-boarding isn’t just the first week, it’s about keeping customers engaged. [05:03] Customers who are successfully on-boarded are more likely to buy products and services. [05:40] That’s it for today! [05:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #591, Eric and Neil discuss the secret to engaging your customers in order to produce greater revenue. Tune in to hear the main thing you can do to generate sales. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: The Little Known Secret to Generating More Revenue From Every Customer [00:54] When you first sign up with Intercom, they have a great on-boarding email. [01:35] On-boarding is the biggest lever you can pull to generate more revenue. [01:53] When you buy a meal at McDonalds, they are always upselling (Fries? Super size?) [02:22] Upsell or downsell when people are checking out. [03:12] The upsell could be a software that does the work for you. [03:32] Your solution should be both speed and automation. [03:49] Dotcom Secrets is a great book about upselling and on-boarding. [04:05] Eric recommends Appcues, a cheaper option, or Intercom, which is known for their chat feature. [04:34] On-boarding isn't just the first week, it's about keeping customers engaged. [05:03] Customers who are successfully on-boarded are more likely to buy products and services. [05:40] That's it for today! [05:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

We all want to maximize sales. But don't make stupid offers at the expense of your best customers. In this episode I share an example of a classic downsell mistake. Get access to the full show notes by visiting https://marketingyourbusiness.com/47

What are some ways that you can show your customers, and your employees, that you are truly customer focused? Shep Hyken interviews Megan Singh, Project Management Director at Squaremouth, a four-time Gold Stevie Award winner for Customer Service Department of the Year, to get ideas that you can implement in your organization. First Up: Shep Hyken begins his opening comments by asking, how easy are you to do business with? Part of that easiness is how you guarantee what you sell. You want to create confidence and trust, because those feelings will convert to customer loyalty. The old saying is, “People want to do business with people they know, like and trust.” The knowing and liking is easy. The trust part is hard. It comes from predictable and consistent experiences. And, it doesn’t hurt to guarantee your products and services, either! Featured Interview: Shep begins his interview with Megan Singh by asking about Squaremouth’s guarantee, known as the Zero Complaint Guarantee. Megan explains that Squaremouth sells travel insurance policies through their comparison website. So, anything through Squaremouth is actually another company’s insurance policy. Squaremouth wants their customers to feel comfortable with the company they have chosen, so they ask all the insurance companies they represent to comply with their Zero Complaint Guarantee. Squaremouth promises every customer that if they have any complaint at all about their claim, Squaremouth will get involved and mediate with the provider on the customer’s behalf. As a result, this policy gives their customers confidence in Squaremouth’s offerings, and it gives Squaremouth a good working relationship with their providers to make sure that all claims are mediated fairly. In addition to their customer-focused guarantee, Megan attributes much of the company’s success to their amazing employee culture, from the various employee perks like unlimited vacation time and a boat for employee happy hour cruises, to having every employee spend time once a week directly interacting with customers. For Squaremouth to be totally customer-focused, everyone in the organization must feel connected to the customer. Squaremouth aims to exceed everyone’s expectations – even their employees! Top Takeaways: • Develop a customer service mantra, credo or vision for your company. Squaremouth’s credo is “We want to be the best place for our employees to work and the best place for our customers to buy products. Period.” • To be one of the best places to buy from, you also need to be one of the best places to work. Squaremouth treats their employees the way they want to them to treat their customers. Maybe even a bit better. • To have all employees understand the customers’ needs and wants Every employee in their St. Petersburg headquarters (even the CEO) at some time during the week, works in customer service, communicating directly with the customer. • ‘Downsell’ the customer. Many of Squaremouth’s customers are shocked by this policy, but Squaremouth will not sell the customer more coverage than they need. As a matter of fact, they often suggest less expensive policies. The least expensive policy can often be the best one. About: Megan Singh is the Project Management Director for Squaremouth, and like all members of the Squaremouth team, Megan remains close to the customer base by taking customer phone calls on a weekly basis. Squaremouth helps travelers easily and instantly compare travel insurance products from every major U.S. travel insurance provider. Shep Hyken is a customer service and experience expert, best-selling author and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join the host, Cathy E. Smith, as she breaks down eight steps to launching your product or workshop. Get your pen and paper, iPad, tablet or phone ready to take notes. As part of these eight steps, Cathy breaks down the contents of each phase of a basic sales funnel. She also explains how to map out your funnel, build trust, gain joint venture partners, set up your webinars, and most importantly promote your product or workshop. Learn the power of an upsell and a downsell and how to use to get revenue at different levels of your offer. Tune in to learn the details!