Podcasts about nglcc

Send us a textOn this episode of The Get Ready Money Podcast, I was joined by Cathy Sikorski, Author and Speaker; Joy Loverde, author and speaker; Paul Nagle, Executive Director of Stonewall Community Development Corporation and Peggy Haslach, Certified Financial Planner at Planning for Good to talk about changing the way we think about money and solo aging. Here's what we discussed: Why money is the number one conversation that you need to have. The importance of having trusted people and resources.Why community is vital. What's unique about solo aging for the LGBTQIA+ communityKeep everything up to date.Look for straight answers from advisors. Are you really being addressed? Joy Loverde is the best-selling author of The Complete Eldercare Planner and Who Will Take Care of Me When I'm Old?  A seasoned keynote speaker and brand ambassador for the senior-living industry, Joy's appearances include the Today show, CBS Early Show, ABC News, and NPR. She is quoted in the Wall Street Journal, Washington Post, Time Magazine, and others. Joy works with the senior-housing industry and other professionals as a mature-market consultant.Cathy Sikorski, Esq. a Speaker, Elder Lawyer, Author and Media Guest unravels the complex financial and legal problems in the caregiving crisis. Cathy uses her own caregiver experience and expertise to educate, entertain and elevate the conversation around work, money, aging and caregiving. In October 2021, her latest book 12 Conversations: How to Talk to Almost Anyone about Long-Term Care Planning was released. Paul Nagle is the Executive Director of Stonewall Community Development Corporation, a young organization dedicated to working with commercial and non-profit developers, policy leaders, government agencies and local communities to establish LGBTQ-friendly senior housing in NYC. Paul is also the Program Director at Musicians United to Protect Bristol Bay. Peggy Haslach, CFP, CLU is a Certified Financial Planner at Planning for Good.  Ten years ago, Peggy decided to get the licenses needed to open her own financial planning practice after she saw firsthand how many women and LGBT seniors needed help navigating life events and how few women and LGBT worked in the areas where they needed help. Recently Peggy opened a west coast office of Planning For Good making it a bicoastal, LGBTQIA+ women owned financial planning firm dedicated to working with LGBTQ, women and other historically underrepresented communities. Peggy is a certified MBE through the NGLCC. In addition to advising her clients, Peggy has been working to change the face of financial services. She sits on the Cambridge Investment Research DEI Advisory Council and is the executive advisor to Unity™ the LGBTQ+ affinity program at Females and Finance.Connect with Joy: WebsiteLinkedInConnect with Cathy:WebsiteLinkedInTikTokConnect with Paul:Stonewall Community Development CorporationVirtual Village Resources in New York City: Events, Housing resources, health & mental resources and moreMusicians United to Protect Bristol BayLinkedInConnect with Peggy:Planning for Good

NiK Kacy, the visionary behind NiK Kacy Footwear, is revolutionizing the queer fashion scene. Joining us on Transition of Style, NiK discusses their groundbreaking journey in the industry, highlighting the unique challenges and triumphs as a queer entrepreneur. This episode delves into NiK's experiences from navigating microaggressions to pioneering LGBTQ-focused fashion initiatives like Equality Fashion Week in LA. Episode Highlights: Journey into Queer Fashion: NiK shares the story of founding NiK Kacy Footwear, a brand born out of a need for gender-neutral footwear. Overcoming Industry Challenges: Insights into tackling challenges in manufacturing and raising capital as a queer entrepreneur. Community Empowerment: The role of events like Queer Prom in empowering the LGBTQ+ community and raising funds for queer artists and designers of color. Advocacy Through Fashion: How NiK Kacy's work transcends fashion, advocating for inclusivity and equal opportunities in the industry. Resources for LGBTQ+ Entrepreneurs: Discussing the importance of resources like the NGLCC and the power of mentorship in supporting upcoming queer business owners. Tune in to explore the inspiring world of queer fashion entrepreneurship, understanding the intersection of identity, advocacy, and business acumen.

“When we break bread with others/strangers, we begin to cross boundaries, which in turn creates a bond that removes ‘Other' from our lexicon even if momentarily.”- Chef Kuukua YomekpeChef Kuukua Yomekpe is a the founder of Asempke Kitchen a catering, pop-up, and Culinary Experience company that specializes in providing great plant-based options to traditional West African cuisine. In this episode Chef Kuukua shares her entrepreneurial journey as a queer Black cis-woman living with an invisible disability. This episode we explore:

Look who stopped by for this episode! Matt Skallerud, president of Pink Media, specializes in LGBTQ+ online marketing, targeting gays & lesbians via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. He also specializes in search engine optimization (SEO), key word / search advertising (PPC) and social media analytics. He's been in the LGBTQ+ online industry for over 20 years now. Matt Skallerud began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Having worked with companies, large and small, for more than 20 years to reach the LGBTQ+ online consumer through this site and others, he is now focused on the most cutting-edge global innovations in programmatic ad buying, social networking and Web 2.0 technologies. He empowers his clients to reach the LGBTQ market using the most advanced techniques taking hold in the online marketing world today, including Real-Time Ad Bidding (RTB), Facebook, LinkedIn, Twitter, Google Plus, YouTube, blogs and others. In addition, Skallerud is the former Board Chairman of the International Gay & Lesbian Travel Association (IGLTA) and has served on the boards Travel Gay Canada (TGC) and the LAGLCC. He is actively involved with key national LGBTQ+ organizations including the NGLCC, Out Professionals and Lambda Legal, just to name a few. - Matt Skallerud on About.me Brief Intro: Matt Skallerud has been in the LGBTQ+ digital space for over 25 years now, first with GayWired.com and SheWired.com, and now with Pink Media and the #ILoveGay network, helping companies reach their targeted LGBTQ+ demographic. Mariann Aalda is an American television, stage, film actress, performance artist, and stand-up comic. https://www.concordtheatricals.com/p/6354/golf-the-musical https://en.wikipedia.org/wiki/Mariann_Aalda https://youtu.be/FhPoQzMm5ao

Shawni Davis is New York State's first African American female master electrician with more than 15 years of experience in the construction industry. She has a conversation with Vaughn Lowery (360 MAGAZINE) about NGLCC certifications, national conventions as well as small business cohorts.Read more.

Angelina Darrisaw is the founder and CEO of C-Suite Coach, a firm that offers expertly designed professional development and coaching programs for working professionals and small business leaders. C-Suite Coach has staffed coaches and provided training programs for Google, Major League Baseball, NYU's Veteran Lab Accelerator, Zendesk, Oscar Health, Year Up, Omnicom, SEO, THowardF, and many others. C-Suite Coach, a WBENC, NMSDC and NGLCC certified business, is a preferred supplier for Google, with contracts ranging from Supplier Diversity consulting and content design for racial equity programs. C-Suite Coach also services Black & Latinx small businesses by supporting Google's efforts to bridge the digital divide through tactical digital skills training. As a part of this work, the C-Suite Coach staff manages 20 coaches who have offered free coaching and resources to over 100,000 US-based Black and LatinX small businesses through more than 1000 programs across the US since 2018. These efforts helped Angelina earn Forbes Next 1000 and Black Enterprise's 40 under 40 Award for Business in 2021, the Digital Diversity Network Innovation and Inclusion for social entrepreneurship in 2019, the "Innovators & Disruptors: Diversity & Inclusion Award" presented by New York On Tech and NBC Universal and the Year Up Urban Empowerment Award in 2018, and the Walker's Legacy Power25 award in 2017. Darrisaw has presented at leading conferences such as Leading Women Defined, ATD, SHRM, Black Enterprise's Women of Power Summit, Entrepreneur's Summit and 40 under 40 Summit, Ebony Women Up, Google's State of the Black Woman, the 2016 Democratic National Convention, CultureCon, AdColor Futures, Hue Tech Summit, and many more. She has keynoted at institutions including TIAA, Year Up, Edward Jones, Princeton, Brown, Davidson College, NYU, Oakwood University, and many more. She holds a BA in political science from Davidson College. She is an alumni board member, an MA in management from Wake Forest University, and a certificate of coaching from New York University. Darrisaw is also an adjunct professor for the Masters in Integrated Marketing Program at New York University.

Liz Whitehead, CEO, 12PointFive Co-Mastermind, Diversity Masterminds® Liz Whitehead is the CEO of 12PointFive, a business development consultancy that specializes in building business development strategies so that diverse business owners can leverage certification and ultimately win new business. She supports her clients in reaching their goals through facilitation, consulting, and one-on-one coaching. Recognizing that diverse businesses need a program to give them the information they need when they need it, and in a way that drives them to take action, Liz co-founded Diversity Masterminds® with Heather Cox. Diversity Masterminds® is an online curriculum focused on building a roadmap to certification success. Clients who work with Liz benefit from more matchmaker meetings at national conferences, more business opportunities, and more visibility in the supplier diversity networks. As the leader of WBEC Greater DMV, Liz oversaw the certification, programs, and partner-building initiatives for the Regional Partner Organization of WBENC. Hired to develop the certification program at WEConnect International, she is very familiar with the global network for diverse business owners and implemented the first WEConnect Academy. She has spoken at countless events to guide diverse business owners to leverage certification such as the NGLCC national conference, the Merck Virtual Education Fair, and WBEC Pacific and WEConnect International conferences. Liz currently serves on the WBENC National Forum and the WBEC DMV forum. Her awards include WBEC DMV's 2018 and 2019 WBE Connection awards for completing the most Done Deals™ with other certified WBEs and 2019 Outstanding Women's Business Advocate Award. In 2021 she was recognized by Women's Enterprise Magazine (WE USA) as one of the Top WBE CEOs of 2021 and by the Women Presidents Organization as a President's Award winner. Follow 12PointFive and Diversity Masterminds on Instagram for all tips and gems about her experiences: @lcwhitehead12.5 @divmasterminds Learn more about 12PointFive and Diversity Masterminds and the work they do: https://12pointfive.com/ https://www.diversitymasterminds.com/ --- Send in a voice message: https://anchor.fm/governmentcoins/message Support this podcast: https://anchor.fm/governmentcoins/support

Liz Whitehead, CEO, 12PointFive Co-Mastermind, Diversity Masterminds® Liz Whitehead is the CEO of 12PointFive, a business development consultancy that specializes in building business development strategies so that diverse business owners can leverage certification and ultimately win new business. She supports her clients in reaching their goals through facilitation, consulting, and one-on-one coaching. Recognizing that diverse businesses need a program to give them the information they need when they need it, and in a way that drives them to take action, Liz co-founded Diversity Masterminds® with Heather Cox. Diversity Masterminds® is an online curriculum focused on building a roadmap to certification success. Clients who work with Liz benefit from more matchmaker meetings at national conferences, more business opportunities, and more visibility in the supplier diversity networks. As the leader of WBEC Greater DMV, Liz oversaw the certification, programs, and partner-building initiatives for the Regional Partner Organization of WBENC. Hired to develop the certification program at WEConnect International, she is very familiar with the global network for diverse business owners and implemented the first WEConnect Academy. She has spoken at countless events to guide diverse business owners to leverage certification such as the NGLCC national conference, the Merck Virtual Education Fair, and WBEC Pacific and WEConnect International conferences. Liz currently serves on the WBENC National Forum and the WBEC DMV forum. Her awards include WBEC DMV's 2018 and 2019 WBE Connection awards for completing the most Done Deals™ with other certified WBEs and 2019 Outstanding Women's Business Advocate Award. In 2021 she was recognized by Women's Enterprise Magazine (WE USA) as one of the Top WBE CEOs of 2021 and by the Women Presidents Organization as a President's Award winner. Follow 12PointFive and Diversity Masterminds on Instagram for all tips and gems about her experiences: @lcwhitehead12.5 @divmasterminds Learn more about 12PointFive and Diversity Masterminds and the work they do: https://12pointfive.com/ https://www.diversitymasterminds.com/ --- Send in a voice message: https://anchor.fm/governmentcoins/message Support this podcast: https://anchor.fm/governmentcoins/support

This episode was originally recorded as a panel for the NGLCC 2022 National Conference. Jennifer moderates an all-star panel of out executives as they discuss their journey of fully stepping into their identity and embracing who they are. They also reveal what is it like to step forward and be the public voice of very large and esteemed institutions. 

Steve Markel, GM of Austin LGBT Chamber of Commerce, chats with Vaughn LIVE! at NGLCC National Convention in Las Vegas (Bellagio Hotel). This globally recognized conference is the largest LGBT business event on the planet. The NGLCC Conference delivers innovative leadership programming as well as networking and engagement opportunities for more than 2,000 LGBT and allied business leaders.Read more: https://the360mag.com/steve-markelMusic: https://the360mag.com/lajune

Something that is talked about often is the physical transition that trans-men make when we have gender-affirming surgeries. But you never really hear about the mental and emotional transitions we have to make. Or the transitions our families and loved ones have to make with us. Well, in this episode of Dem Bois Podcast, I sit down with Braxton T. Fleming, the founder and CEO of Stealth Bros. and Co and we talk about it. If you take anything from this episode, let it be to just love!We discuss:How Braxton manifested becoming a father - 1:14His transition story - 8:05His family's response to his transition - 15:37The humble beginnings of Stealth Bros. and Co - 27:32How Braxton creates his social media content - 41:56And going through post-operation depression - 45:22Click here for the transcript!Read more about Braxton in his bio below:Braxton T. Fleming (he/him) is a Licensed Practical Nurse. He is also the CEO and Founder of Stealth Bros. and Co., a luxury Dopp Kit supply company that provides travel and at-home personal storage for hormone replacement therapy and other medical necessities. We are also changing the industry by making sharps containers more unique, so the people who use them every day don't feel so hospitalized. He started in 2017 from his room to create a way to become a part of the transgender community and help raise money for his own top surgery. Stealth Bros. and Co. continues to grow and serve the transgender and allied communities. He even offers a support fund for those in the LGBT community in need, and his company is a proud Certified LGBT Business Enterprise of NGLCC. By sharing his experiences, Braxton hopes to inspire other trans people on their journeys and fill a gap in the representation of trans people of color.@StealthBrosCo for all social media platformswww.StealthBrsCo.com@Sire.Brax for my personal platform Episode References:Mazzoni Center - Philadelphia FTM BrotherhoodPoint of PridePoint 5ccAydian Dowlinggc2bAre you enjoying the Dem Bois Podcast? Donate today to help support the cost of production and the honorarium we pay our guests for their time. All donations are tax-deductible. Click here!

Today's guest was forced to figure out how she fits in the world. She started her second career as a means of survival. Fighting discrimination, harassment, and homelessness she found employment as a part-time associate and then rose to national VP of Diversity and Inclusion in less than 5 years at PNC Bank. She captured this process of career development in her new award-winning book and online course called “Empowering Differences.” She has worked tirelessly to promote awareness and acceptance of gender identity and expression. She serves on the Corporate Advisory Council for the National LGBT Chamber of Commerce and is the immediate past chair for NGLCC's global TGX Initiative. In 2019, she was voted on the National Board of Directors for GLAAD. She speaks locally and nationally about her transition, workplace equality, leadership, change management, and empowerment. She has also been interviewed in several publications and media outlets, including Forbes, Bloomberg Businessweek, The Business Journal, ABC, and CBS. Please join me in welcoming Ashley T Brundage. In this episode we discuss: her thoughts on leadership: “Leadership is someone who drives empowerment for people. They understand the APP of empowerment; authority, power, and how that connects to people.” the importance of empowering others and yourself. how she spent most of her youth hiding. her start in the restaurant business to avoid going to college and being seen in the world. her losing her job, and house, and how being homeless changed her outlook on life. how she came out as trans to her children when they were 5 and 3. the journey of trying to find a new job after coming out and how that led to her research in empowerment. how she used her own story and connected it to her research while working at PNC Bank. her goal to replace her PNC salary by creating a solid exit strategy. how she nurtures and sustains the outer levels of her network, including some fantastic LinkedIn tips on growing your network. what she's looking forward to in the next year. Listen, subscribe and read show notes at www.OnTheSchmooze.com.

BUBBLIN' SUGAR The first time I experienced Bubblin' Sugar she was the emcee for a drag king show. I had never experienced many drag king shows before. I'd been out for more than 12 years at this point and had seen more drag queens than I could count, but drag kings were different. I quickly realized that this particular scene, while it was fun and delightful for all, was designed for femmes. And the high femme in charge right now was Bubblin Sugar. She commanded the room and had everyone's undivided attention. This woman was fierce! Later on that weekend I had a chance to hang out and become friends with Bubblin' Sugar, and it turns out she is actually soft spoken and much less extroverted than her stage persona. To this day, I feel blessed to know Bubblin' Sugar and femmes like her who have had a strong influence on my life. I'm doubly grateful she was willing to sit down with me and share a little bit of her story. Introducing, Bubblin' Sugar. BABY BUTCH MEETS FEMME The first person to call me a baby butch was a femme. She was probably not 30 yet but seemed much older than me. Meeting her made me feel like I had not felt in my entire life. Just being in this woman's space made me feel intrigued, turned on and ready to serve her in any way she might see fit. You might say my baby butch self jumped to attention. Only with a bright red face, I could not hide. That was in 1985 and between then and 1987, a few women in my life who identified as femme also gave me that feeling. The first community of lesbians I met when I moved to Lawrence mostly identified as butch or femme. It was so comfortable and easy to see where I fit. I was home. Things changed Then things changed. When I met new lesbians, they thought I was old fashioned and weird for calling myself a butch. I met feminine women and dated them and while I thought of them as femme, they didn't self-identify in that way. In the 90's, especially in the college scene, everyone was wearing flannel shirts and doc martin boots. I still called myself a butch but most people didn't know what I was talking about. And the younger lesbians were offended if I referred to them as butch even though it was the best compliment I could give. I thought they were extinct In my show, I talk about the moment in 1995 that changed everything for me. I was at a dance at the NGLCC conference, and out on the dance floor was a high femme. I thought they were extinct. I had that same giddy feeling as soon as I saw her, and I immediately stepped up and said hello. Meeting her changed my life forever because it woke me up to the reality that there were still people who identified as butch and femme and even high femme. My people were out there, I just had to find them. This led me to come out as trans and butch and started this journey of full self-expression around gender that I am still on today. Maybe don't try to understand, just be with it I know in the world of cisgender binary, it is difficult to understand femme as a gender or gender expression or as a classification of woman or queer woman. And my job on this site is not to try to dissect each person's gender or gender expression so you will understand. My intention is to share people and their stories and their lives who live this experience (awkward/unclear?) of gender and gender expression. The word “femme” has always in the past meant a queer or lesbian person that does her gender expression as feminine. A high femme is a distinction that means she does her gender expression a little over the top and feels really comfortable living in that space. There are lots and lots of nuance and flow depending on the person. This is a gross generalization.

In this episode, originally recorded as a DEI Community Call, Tarrance Frierson and Sabrina Kent join Jennifer Brown for a conversation focused on cultivating supplier diversity and particularly how businesses can advocate and champion for the inclusion of diverse business enterprises that include LGBTQ owned businesses into their supply chain.

Hosted by David and Nycci Nellis. On today's show: · John Aggrey, founder of Din-Din, a brilliant response to COVID and a new way to build community while enjoying the talents of chefs, food truck operators, and home cooks. Customers can order from local chefs and have their food delivered to their doorsteps; · The global pandemic has revealed how much we need a more resilient food system that sustains the Earth and provides sufficient, nutritious food for all who need it. DMV Food Recovery Week is Oct. 4-9 and Manna's Jenna Umbriac is here to tell us about it; · Luis Sayrols of Santte Foods is the inventor of keto-friendly meringue cookies with CBD! Delish and so much fun to eat…and eat… and eat; · This fall, the National LGBT Chamber of Commerce – in partnership with Grubhub and over 30 of NGLCC's local affiliate chambers – will come to the rescue of many of America's struggling LGBTQIA-owned restaurants and bars serving food through a first-ever grant program to provide a lifeline Sabrina Kent, senior vice president at the NGLCC shares the important details.

Hosted by David and Nycci Nellis. On today's show: · John Aggrey, founder of Din-Din, a brilliant response to COVID and a new way to build community while enjoying the talents of chefs, food truck operators, and home cooks. Customers can order from local chefs and have their food delivered to their doorsteps; · The global pandemic has revealed how much we need a more resilient food system that sustains the Earth and provides sufficient, nutritious food for all who need it. DMV Food Recovery Week is Oct. 4-9 and Manna's Jenna Umbriac is here to tell us about it; · Luis Sayrols of Santte Foods is the inventor of keto-friendly meringue cookies with CBD! Delish and so much fun to eat…and eat… and eat; · This fall, the National LGBT Chamber of Commerce – in partnership with Grubhub and over 30 of NGLCC's local affiliate chambers – will come to the rescue of many of America's struggling LGBTQIA-owned restaurants and bars serving food through a first-ever grant program to provide a lifeline Sabrina Kent, senior vice president at the NGLCC shares the important details.

Being part of the LGBT community can mean not having adequate support for your business goals, especially when there is some form of discrimination toward your identity. Fortunately, there are now org

Being part of the LGBT community can mean not having adequate support for your business goals, especially when there is some form of discrimination toward your identity. Fortunately, there are now org

For Video Edition, Please Click Here and Subscribe: https://youtu.be/QPO_L4mhYvA Matt Skallerud, president of Pink Media, has been in the LGBTQ+ digital space for over 25 years now, first with GayWired.com and SheWired.com, and now with Pink Media and the #ILoveGay network, helping companies reach their targeted LGBTQ+ demographic. Pink Media specializes in LGBTQ online marketing, targeting gays & lesbians via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. He also specializes in search engine optimization (SEO), keyword / search advertising (PPC) and social media analytics. He's been in the LGBTQ online industry for over 20 years now. Matt Skallerud began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Having worked with companies, large and small, for more than 20 years to reach the LGBTQ online consumer through this site and others, he is now focused on the most cutting-edge global innovations in programmatic ad buying, social networking and Web 2.0 technologies. He empowers his clients to reach the LGBTQ market using the most advanced techniques taking hold in the online marketing world today, including Real-Time Ad Bidding (RTB), Facebook, LinkedIn, Twitter, Google Plus, YouTube, blogs and others. In addition, Skallerud is the former Board Chairman of the International Gay & Lesbian Travel Association (IGLTA) and has served on the boards Travel Gay Canada (TGC) and the LAGLCC. He is actively involved with key national LGBTQ organizations including the NGLCC, Out Professionals and Lambda Legal, just to name a few. http://www.pinkbananamedia.com/

Tim Osborn is the Founder of The Osborn Group, LLC – a management consulting firm serving national clients helping them unlock the WOW in business by utilizing strategies backed by data to make better decisions, harness greater results, and build extraordinary teams delivering exceptional experiences.Mr. Osborn is also the Co-Founder of Great Dining Brands, LLC and the recent new franchisee owner of Zoup! Eatery located in Eastgate. The Osborn Group, LLC was one of the first certified LGBTBE companies in Cincinnati, Ohio by the NGLCC (the National Gay & Lesbian Chamber of Commerce). Tim also serves as adjunct real estate instructor in the real estate program at Cincinnati State Technical & Community College and is the creator of The EMERGE DEI Scorecard™ and The DEI Index™ which certifies workplaces who demonstrate maturity in their diversity, equity, and inclusion best practices.Tim lives in West Chester, OH with his husband Shane McRoy (a licensed district store manager for Starbucks Company) and the two of them have a blended family of 5 and two beautiful granddaughters. Current areas of focus include: Promoting and cultivating DEI best practices for accountability in diversity, equity, and inclusion for workplaces across the country through the Certified Partner Network of The Osborn Group, LLC Creating opportunities for pathways to funding for Minority, Women and LGBTQ+ Founders and Startups through the Smartup Strategy Process™ and a blended incubator/accelerator hybrid program he founded at The Osborn Group,LLC. The program empowers entrepreneurs to success by developing a pathway to funding and providing mentor support through seasoned business advisors across the region. Creating jobs and opportunities through revitalization efforts for Zoup! Eatery and rebuilding the fast casual brand presence in the Cincinnati, OH region after the impact of the pandemic. Support the show (https://paypal.me/sidehustlecity)

We are celebrating Gay, Transgender, and Bisexual men this month, having conversations with extraordinary GBTQ men, doing ordinary things that inspire us. This Friday, April 9, 2021, we are celebrating GBTQ men with TJ Chernick.  TJ Chernick serves as the Director of nglccNY, and he plays the Cello. He works directly with NGLCC in Washington, DC, to support the mission of creating economic advancement and opportunity on a local level. TJ is on a mission to build a deeply connected and unified LGBT business community. He is passionate about using his love of connection and storytelling to bring people together. Tune in to hear TJ tell his story, an inspiring adventure starting in Amarillo, Texas. His heart guided him across the globe looking for his calling to support equality for economic opportunity. He followed his life partner from Chicago to New York City without a job and stumbled into The Chamber. He had never heard NGLCC until he did, and it changed his life. Martin Cowart, Founder, and CEO of Financial Heart Space, spiritual teacher, prosperity and mindset coach for Gay, Trans, and Bi Men, helping GBTQ entrepreneurs cultivate a prosperity mindset, clarify their mission, and enjoy making money doing what they love. Inviting all Gay, Transgender, and Bisexual Men to join my new Facebook Group; Financial Heart Space for Gay, Transgender, and Bisexual Men. https://www.facebook.com/groups/420964355908782

Join Michael and Robin as we speak with Ashley Brundage, author of the new book Empowering Differences.  Ashley T Brundage is the Founder and President of Empowering Differences. While seeking employment at a major financial institution, she self-identified during the interview process as a male to female transgender woman and subsequently was hired. She was offered a position and started as a part-time bank teller and worked in various lines of business before moving to VP, Diversity, and Inclusion in less than 5 years. Ashley recently celebrated 18 years of marriage to Whitney and together they have two biological sons; Bryce, 15, and Blake, 13. Since beginning transitioning in 2008, she has worked tirelessly to promote awareness and acceptance of gender identity and expression. She works to accomplish this goal by volunteering in the community and holding education sessions for corporations. She serves on the Corporate Advisory Council for the NGLCC-National LGBT Chamber of Commerce. Also is the co-chair for NGLCC’s new global Trans+ Inclusion Task Force. She chaired the successful bid to host the NGLCC convention in 2019, and Visit Tampa Bay named her their Tourism Champion for 2017. In 2018, she started serving on the board of the Florida Museum of Photographic Arts. In 2019, she was voted on the National Board of Directors for GLAAD. GLAAD works to accelerate acceptance for the LGBTQ+ Community through media advocacy. On the show we will discuss:  Ashley's journey Leadership in the business worldLeadership in the LGBTQ+ communityYour book and the main concepts behind Empowering DifferencesHow does this apply in DEI today?  

Thank you for listening to this special podcast episode about LGBTQ+ and Entrepreneurship with Loren Fykes. Loren Fykes is a Harvard graduate who first came to Japan to attend Tokyo University scholarship during the mid-nineties. He is the Founder of the first and largest LGBTQ + professionals community network in Japan, Fruits in Suits Tokyo.Also the Founder of LGBT Chamber of Commerce and official International affiliate of the NGLCC in Washington DC.Follow Loren on Clubhouse ~ @fykesFruits in Suits ~ https://www.fruitsinsuitsjapan.org/home-1Review of the Day ~ Miyazaki iii on Instagram ~ @n_bytheseaLeave us a review, comment and ratings here ~ Podchaser https://www.podchaser.com/podcasts/breakfast-with-tiffany-show-1346455Breakfast With Tiffany Show Official Facebook Page ~ https://www.facebook.com/breakfastwithtiffanyshowIf you find this episode is valuable to you consider a minute to support the podcast by buying us a tea ;) https://www.buymeacoffee.com/tiffanyrossdaleFollow Tiffany Rossdale Instagram ~ https://www.instagram.com/TokyoHottieOfficial Facebook Page ~ https://www.facebook.com/OfficialTiffanyRossdaleSpeaking on Clubhouse @tokyohottieCheck out the following sponsors; Cryosauna located in Roppongi, Tokyo Japan ~ https://cryosauna.jp/eng/homePure Shop - https://pureshop.jp Face Care Oil (Recommended)https://pureshop.jp/product/facecareoilSupport the show (https://paypal.me/breakfastwithtiff)

Ashley T Brundage is the Founder and President of Empowering Differences. While overcoming homelessness she began employment at a major financial institution as a part time teller who ascended the ranks to become a National Vice President for Diversity and Inclusion in less than 5 years. Through her book and training company she highlights the 10 key empowering actions that she used to leverage change for her career and community. Since beginning gender transition in 2008, she has worked tirelessly to promote awareness and acceptance of transgender and nonbinary people. She serves on GLAAD's National Board of Directors and the NGLCC's Corporate Advisory Council and their Trans+ Inclusion Task Force.

Ashley T Brundage is the Founder and President of Empowering Differences. While overcoming homelessness she began employment at a major financial institution as a part time teller who ascended the ranks to become a National Vice President for Diversity and Inclusion in less than 5 years. Through her book and training company she highlights the 10 key empowering actions that she used to leverage change for her career and community. Since beginning gender transition in 2008, she has worked tirelessly to promote awareness and acceptance of transgender and nonbinary people. She serves on GLAAD's National Board of Directors and the NGLCC's Corporate Advisory Council and their Trans+ Inclusion Task Force.

In this episode, we talk with ASHLEY T BRUNDAGE, who is a celebrated and award-winning equal rights advocate, transgender rising star and the Founder & President of “Empowering Differences”THOUGHT #1Highlight ALL of Your DifferencesTHOUGHT #2Diversity is Not How We Differ; Diversity is About Embracing One Another’s Uniqueness - Ola JosephCONNECT:Website: AshleyBrundage.comWebsite: EmpoweringDifferences.comBook: Empowering DifferencesEmail: Ashley@EmpoweringDifferences.comFacebook: @AshleyTBrundageInstagram: @AshleyTBrundageLinkedin: Ashley T BrundageTwitter:  @AshleyTBrundage YouTube: @AshleyTBrundageBRAND & RESOURCE MENTIONS:One Direction (Shred version) - Youtube.comSeasons 52 - Seasons52.comEthiopia - Britannica.comBlack Lives Matter - BlackLivesMatter.comFirst, Break All the Rules (Marcus Buckingham) - Amazon.comGallup's StrengthsFinder - Gallup.comThe Island of Misfit Toys (Rudolf, The Red-Nosed Reindeer) - WikipediaThe 7 Habits of Highly Effective People (Stephen Covey) - FranklinCovey.comOla Joseph - AuthorsDen.comHard Rock International – HardRock.comThoughts That Rock – ThoughtsThatRock.comCertified Rock Star - CertifiedRockStar.comCulture That Rocks: How to Revolutionize Your Company’s Culture (Jim Knight) – CultureThatRocks.comBlack Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.comRock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.comCannonball Kids’ cancer – CannonballKidscancer.orgBig Kettle Drum - BigKettleDrum.comSpectacle Photography (Show/Website Photos) – SpectaclePhoto.comJeffrey Todd “JT” Keel (Show Music) - JT KeelASHLEY BRUNDAGE'S BIO:Ashley T Brundage is the Founder and President of Empowering Differences. While seeking employment at a major financial institution, she self-identified during the interview process as a male to female transgender woman and subsequently was hired. She was offered a position and started as a part time bank teller and worked in various lines of business before moving to Human Resources in 2016. Ashley recently celebrated 18 years of marriage to Whitney and together they have two biological sons; Bryce, 15, and Blake, 13. Since beginning transitioning in 2008, she has worked tirelessly to promote awareness and acceptance of gender identity and expression. She works to accomplish this goal by volunteering in the community, and holding education sessions for corporations. She serves on the Corporate Advisory Council for the NGLCC-National LGBT Chamber of Commerce. Also is the co-chair for NGLCC’s new global Trans+ Inclusion Task Force. Ashley chaired the successful bid to host the NGLCC convention in 2019, and Visit Tampa Bay named her their Tourism Champion for 2017. In 2018, she started serving on the board of the Florida Museum of Photographic Arts. In 2019, she was voted on the National Board of Directors for GLAAD. GLAAD works to accelerate acceptance for the LGBTQ+ Community through media advocacy. Ashley speaks locally and nationally about her transition, workplace equality, leadership, and diversity & inclusion. She has also been interviewed in several publications and media outlets, including Tampa Bay Times, Watermark Magazine, Creative Loafing, The Tampa Bay Business Journal, The Miami Herald, Fox 13 News Tampa, ABC News 7 Ft Myers, CBS 10 Tampa, Las Vegas Review Journal, Milwaukee Biz Times, the Daily Beast, Fairygodboss, and a feature story with Bloomberg Businessweek in 2019. Ashley has been recognized in many areas and has received numerous awards including: The University of South Florida 2014 Community Pride Award, 2015St Pete Pride Grand Marshal, 2015Commendation-City of Tampa, 2016Tampa Bay Business Journal Business Woman of the Year, 2016Voice for Equality Award from Equality Florida, 2017LGBT Leadership Award from the Florida Diversity Council, 2017Leadership Award from Metro Inclusive Health, 2017.Inaugural People First Award by the Tampa Bay Business Journal, 2017TBBJ Power 100 list, the most influential and powerful people in business, 2017Champion Award from international non-profit Out & Equal, 2018One of Florida’s Most Powerful and Influential Women from the National Diversity Council, 2018One of the Top 40 under 40 in the LGBTQ community nationally by Business Equality Magazine, 2019TBBJ Outstanding Voice for the LGBTQ community, 2019Inaugural Transgender Rising Star by Trans New York, 2019

In this segment, we sip our drink with Jonathan D Lovitz, creator of PhillyVoting.org, on the new and inventive ways the initiative expanded voter registration during a pandemic. We cheer the return of the QR codes on menus and how sitting around a table with friends grabbing a drink sparks ideas. Finally, we discuss the future of fundraising campaigns and reassessing the value of the Gala. Jonathan D. Lovitz is a nationally recognized small business and public policy advocate, community organizer, and currently serve as the Senior Vice President of the NGLCC. In his role, he serves as head of advocacy and political work and press secretary, where he has been responsible for establishing the more than twenty county, city, and state laws passed over the last four years opening up contracting and economic opportunity to minority small business owners, including veterans, those with disabilities, and LGBTQ-owned businesses. Learn more at: www.JonathanDLovitz.com phillyvoting.org victoryfund.org/ www.torres.nyc sarahmcbride.com/ www.byersforkansas.com www.nytimes.com/elections/2016/results/pennsylvania epgn.com/2020/09/08/philly-voting-initiative-targets-lgbtq-voters/ phila.legistar.com/Calendar.aspx variety.com/2020/film/news/avengers-cast-joe-biden-fundraiser-1234808804/

Jonathan D. Lovitz, nationally recognized small business and public policy advocate, community organizer, and Senior Vice President of the NGLCC, joins the program to discuss what's at stake right now, and what it means for disproportionately impacted communities. Discover where we can look for guidance and strength in the coming days and weeks, and the power of everyday ordinary allyship.

James R. Nowlin is a millennial, a miraculous near-death drowning survivor, and first-generation college graduate. He has been humbled by triumph as well as tragedy. Today, James is the CEO of Excel Global Partners (EGP), a financial information technology and management consulting firm, which received national recognition in 2015 as NGLCC's national business of the year. James dedicates a significant portion of his time to executive coaching, teaching wellness methods in the workplace, and leadership development.

James R. Nowlin is a millennial, a miraculous near-death drowning survivor, and first-generation college graduate. He has been humbled by triumph as well as tragedy. Today, James is the CEO of Excel Global Partners (EGP), a financial information technology and management consulting firm, which received national recognition in 2015 as NGLCC's national business of the year. James dedicates a significant portion of his time to executive coaching, teaching wellness methods in the workplace, and leadership development.

Whether it's the rainbow ceiling, the glass ceiling, or the race ceiling...diversity and inclusion is here to shatter those ceilings. No longer is it acceptable for any place of work, or on the planet, to not be inclusive and diverse...even in our own LGBTQ Community. Bearing his pride flag as an LGBTQ equality workplace advocate, John Volturo helps us kick off Pride month with a look inside why Diversity and Inclusion are still hot topics, and not just for the LGBTQ community. Truths, insights, and ideas for how to be comfortable in the discomfort of creating a diverse and inclusive work culture. Also, John is offering a 25% discount on all of his coaching services for anyone who listens to the podcast, simply email him at the email by CLICKING HERE to get the discount. About JohnJohn is an internationally recognized lecturer, NGLCC certified coach, and an advocate for LGBTQ equality in the workplace. For over 20 years, John Volturo has served in Executive Management, most recently with eight years as a Chief Marketing Officer, General Manager and Board Member at startup, mid-size, and large private and publicly traded companies. Having hired around 600 people and managed well over 1000, John is known for creating diverse, talented teams that companies retain longer than other groups. As a member of the LGBTQ community, John grew up conforming to heterosexual norms to succeed, he understands that not everyone is alike and deserves cookie cutter solutions. Through his coaching, John advises CEOs and leaders on how to make better decisions, overcome obstacles, hire peak performing teams, realign vision, and train and retain the company's best talent while building diverse and inclusive teams. John currently resides in California with his husband and two daughters. He is the President-Elect of the International Coaching Federation, and founder of Volturo Coaching. Connect With Johnhttps://volturocoaching.com/ (Website) https://www.facebook.com/volturocoaching/ (Facebook) https://www.instagram.com/jvolturo/ (Instagram) https://www.linkedin.com/in/johnvolturo/ (LinkedIn) You can also listen to the podcast on…https://apple.co/2RBmUxZ ()https://bit.ly/2UxP9zN ()  https://spoti.fi/2JpvCfg ()https://www.stitcher.com/podcast/rick-clemons/the-coming-out-lounge ()  http://tun.in/pjtKR ()https://bit.ly/30kT4kL ()  https://bit.ly/2FVH55j () 

Joanne Peterson and Marian Neilson from getdiversitycertified.com joined "Learning from Smart People" to talk about opportunities to have your small business certified as a diverse business. Here are some of the key pieces of information they shared: The variety of diverse categories in which a business can be certified The purpose and value of certification The process of certification The various levels on which you can be certified The qualifications for certification Self certification versus third-party certification Developing a strategy for certification During the conversation they provided a number of resources for getting your business certified. Here are the links to those websites: Diversity Certification Eligibility Survey Link: https://getdiversitycertified.com/survey/ DUNS Number: https://fedgov.dnb.com/webform/ SAM: https://www.sam.gov/SAM/ 3rd parties Disability:IN: https://disabilityin.org/ (Person with Disability or Disabled owned businesses.) NaVOBA: https://navoba.org/ (Veteran and service disabled owned businesses) NGLCC: http://www.nglcc.org/ (LGBT businesses.) NMSDC: http://www.nmsdc.org/nmsdc/ (Minority (for their certifying purpose NMSDC defines minority as Asian, Black, Hispanic and/or Native American business owner that is “at least 1/4 or 25% minimum” of one of these categories) business.) NVBDC: http://www.nvbdc.org/ (Veteran and Service-Disabled owned businesses.) NWBOC: http://www.nwboc.org/ (Women businesses) USPAACC: https://uspaacc.com/ (Asian American owned businesses.) USWCC: http://uswcc.org/ (Women owned businesses) WBENC: http://www.wbenc.org/ (Women businesses) If you are interested in contacting Joanne and Marian, here is their information: Website: https://getdiversitycertified.com Twitter: @DiverseBizBlog Instagram: @abator_infosvcs LinkedIn: https://www.linkedin.com/company/abator-information-services-inc-/ Thanks for listening to Learning from Smart People! Visit us at: https://www.learningfromsmartpeople.com Our “Subscribe” page shows many podcast platforms where you can follow the show. Follow us on social media: http://www.twitter.com/LFSPPodcast http://www.instagram.com/LFSPPodcast http://www.facebook.com/LFSPPodcast You can also use the “Contact” page on the “Learning from Smart People” website.

Jonathan Lovitz, Senior Vice President of the National LGBT Chamber of Commerce (NGLCC), joins the program to discuss why diversity is good for business and the importance of being able to bring our best self to work. Jonathan also reveals who his mentors were and what he's learned from them. Discover how to stay grounded and how to keep going in the face of adversity. 

Facing homelessness and four mouths to feed at home, Ashley Brundage shares the daring steps she took to find employment while transitioning. She reinvented herself and despite having to dumb down her resume for a part-time entry level position at her first job as "Ashley," she climbed the corporate ladder to great success and is now VP of the same bank where she was a part-time teller, a leader in the NGLCC, GLAAD, is a professional speaker on diversity and inclusion and will be publishing her first book later this year. You can watch the full interview as a Patron, here: https://www.patreon.com/posts/34221722 This video is available to Patrons of My Feminine Heart. Patrons receive a host of discounts from many of our guests as well as access to all video podcasts and exclusive access to Cassandra Storm Solo videos. If you believe these podcasts should continue, please support our mission by subscribing and enjoy a host of discounts, benefits and exclusive videos not available to the general public. To learn more about My Feminine Heart, please visit: http://www.myfeminineheart.com/ If you are not ready to watch the entire video as a subscriber, you can listen to it for free on Apple, Google, Spotify and Anchor Podcasts: https://anchor.fm/myfeminineheart To learn more about Ashley Brundage, please visit: https://ashleybrundage.com/

Facing homelessness and four mouths to feed at home, Ashley Brundage shares the daring steps she took to find employment while transitioning. She reinvented herself and despite having to dumb down her resume for a part-time entry level position at her first job as "Ashley," she climbed the corporate ladder to great success and is now VP of the same bank where she was a part-time teller, a leader in the NGLCC, GLAAD, is a professional speaker on diversity and inclusion and will be publishing her first book later this year. You can watch the full interview as a Patron, here: https://www.patreon.com/posts/34221722 This video is available to Patrons of My Feminine Heart. Patrons receive a host of discounts from many of our guests as well as access to all video podcasts and exclusive access to Cassandra Storm Solo videos. If you believe these podcasts should continue, please support our mission by subscribing and enjoy a host of discounts, benefits and exclusive videos not available to the general public. To learn more about My Feminine Heart, please visit: http://www.myfeminineheart.com/ If you are not ready to watch the entire video as a subscriber, you can listen to it for free on Apple, Google, Spotify and Anchor Podcasts: https://anchor.fm/myfeminineheart To learn more about Ashley Brundage, please visit: https://ashleybrundage.com/

Two years ago - in collaboration with MBA Orlando and the National LGBTQ Chamber of Commerce - Rhodes Perry, host and creator of the popular weekly podcast, The Out Entrepreneur, took the show on the road for the Inaugural Live Recording & LGBTQ Marketplace Event on Monday, December 11, 2017. The purpose of the event aimed to amplify the power of #OutBosses, connect them with supplier diversity professionals, and inspire the next generation of LGBTQ people to take the entrepreneurial leap.

On this Queer Money, we chat with Jenn T. Grace about her path to becoming and Queer Entrepreneur. Are you an LGBTQ entrepreneur looking to scale? Or a queer business leader driven to build your own thought leadership platform? Then sharing your story in a book may be the best way to position yourself as an authority and attract the opportunities you need to grow. But how, exactly, does the publishing process work? Known as the Professional Lesbian, Jenn T. Grace is a business strategist, keynote speaker and bestselling author specializing in the LGBTQ market. Jenn believes that social change happens first in the workplace, and her consulting work focuses on guiding corporate, small business and nonprofit clients in navigating LGBTQ issues. Committed to helping people share their stories of adversity, Jenn’s most recent venture is Publish Your Purpose, a firm working to discover and publish purpose-driven authors with a story to tell and a brand to build. Today, Jenn joins us to explain what inspired her to create Publish Your Purpose, discussing the services and support the company offers as well as the kinds of authors she serves. Jenn describes how being a published author can benefit a business owner and shares the story her own entrepreneurial journey. Listen in for Jenn’s insight around leveraging the resources provided by the NGLCC and learn why it’s crucial to have clarity of purpose as an aspiring LGBTQ entrepreneur!

John gets a ROBO call from the way far East, Tim has met this week's Business Birthday Honoree, and we welcome a new sponsor to the show—Homesick candles. Shop Talk looks at the death of the sick day and identifies the first brand to get the NGLCC seal as a Certified LGBT Business Enterprise. We're all business. Except when we're not. Apple Podcasts: apple.co/1WwDBrC Spotify: spoti.fi/2pC19B1 iHeart Radio: bit.ly/2n0Z7H1 Tunein: bit.ly/1SE3NMb Stitcher: bit.ly/1N97Zqu Google Podcasts: bit.ly/1pQTcVW YouTube: bit.ly/1spAF5a Also follow Tim and John on: Facebook: www.facebook.com/focusgroupradio Twitter: www.twitter.com/focusgroupradio Instagram: www.instagram.com/focusgroupradio

During this live podcast recording, hear from some of today's most inspiring LGBTQ entrepreneurs interviewed at the NGLCC's annual leadership conference in Philadelphia. The conversation explores what it takes to have an out boss mindset, and how to gauge when to come out to business partners, colleagues, clients, etc. (even for those who are implicitly out). We then spend a good amount of time discussing how to leverage our rainbow superpowers gleaned from years of lived experiences to build a thriving business. If you've ever wondered if, or how, your LGBTQ identity offers a competitive edge in the world of business, this live podcast recording is for you!

During this live podcast recording, hear from some of today's most inspiring LGBTQ entrepreneurs interviewed at the NGLCC's annual leadership conference in Philadelphia. The conversation explores what it takes to have an out boss mindset, and how to gauge when to come out to business partners, colleagues, clients, etc. (even for those who are implicitly out). We then spend a good amount of time discussing how to leverage our rainbow superpowers gleaned from years of lived experiences to build a thriving business. If you've ever wondered if, or how, your LGBTQ identity offers a competitive edge in the world of business, this live podcast recording is for you!

The Pink Dollar is estimated to be $971 billion dollars in buying power. The power of LGBTQ businesses is even more. There are an estimated 1.4 million LGBT owned businesses in the United States alone. The place where many of them come together to learn best practices and connect with Fortune 500 companies that have a mission to include them in their supply chain is at the NGLCC International Business and Leadership conference. This year's conference was a first for the Debt Free Guys and Queer Money. Listen to this week's episode to learn more from attendees, both small business and supportive companies why this conference makes a difference and why we need these types of connections in the LGBT community. This podcast episode is sponsored by MassMutual

Jonathan Lovitz, Senior Vice President of the National LGBT Chamber of Commerce (NGLCC), joins the PHL Diversity podcast series to discuss his role with the National Gay and Lesbian Chamber of Commerce -- an organization dedicated to expanding economic opportunities and advancements for the lesbian, gay, bisexual and transgender community -- and its upcoming conference in Philadelphia. He discusses the economic impact of LGBT businesses and the importance of intersectionality between LGBT and other minority communities. He also shares details about the 2018 NGLCC International Business and Leadership Conference, which is the largest LGBT business event in the world. He highlights what drove NGLCC to choose Philadelphia, along with confirmed conference special guests and goals for the NGLCC conference overall.

Show Notes Here: https://debtfreeguys.com/nglcc/ We Are #LGBTBIZ Family with Jonathan Lovitz Being an entrepreneur is hard enough. You need a solid business plan as well as access to capital and connections with potential partners. A lot of things need to go right to make a new venture successful. Unfortunately, the LGBT-owned businesses who need the collective strength of the community most tend to live in places where there is little access to services. That’s where the National LGBT Chamber of Commerce (NGLCC) comes in, providing a network of support through the #LGBTBIZ family. Jonathan Lovitz serves as Senior Vice President of the NGLCC, an advocacy group aimed at expanding economic opportunities and advancing the LGBT business community. He is responsible for coordinating media and communications, strategic partnerships, and government policy work for the organization. Jonathan appears regularly on MSNBC, CNBC, NPR, The Advocate and Out Magazine, among others, and he was recently recognized by Business Equality Magazine as one of its 40 LGBTQ Leaders Under 40. Today, Jonathan explains the goals of the NGLCC, discussing the connection between social acceptance and economic growth. He speaks to the concept of a ‘return on equality,’ sharing the extraordinary economic impact of the LGBT community in the US and the benefit to corporations that adopt inclusive business practices. Jonathan describes the discriminatory policies that prevent LGBT-owned businesses from competing on a level playing field and offers insight around how the NGLCC can give smaller, queer-owned businesses access to training and opportunity. Listen in for information about the 2018 NGLCC International Business & Leadership Conference and learn the benefits of becoming an NGLCC-certified business!

In collaboration with MBA Orlando and the National LGBTQ Chamber of Commerce, Rhodes Perry, host and creator of the popular weekly podcast, The Out Entrepreneur, took his show on the road for the Inaugural Live Recording & LGBTQ Marketplace Event on Monday, December 11, 2017. The purpose of the event aimed to amplify the power of out bosses, connect them with corporate partners, and inspire the next generation of LGBTQ people to take the entrepreneurial leap.

Jonathan Lovitz is a Senior Vice President at the National Gay & Lesbian Chamber of Commerce (NGLCC), as well as the Director of the New York LGBT and Allied Business Network of NGLCC. I had the pleasure of connecting with Jonathan at the NGLCC leadership conference last year, and learned first hand how his work and the work of the NGLCC is helping nearly 1,000 LGBTQ-owned businesses thrive. In this special episode, Jonathan shares fresh findings from the ground breaking report, America's LGBT Economy, and offers several secrets as to why out bosses should consider getting their businesses certified with the NGLCC.

Jonathan Lovitz is a Senior Vice President at the National Gay & Lesbian Chamber of Commerce (NGLCC), as well as the Director of the New York LGBT and Allied Business Network of NGLCC. I had the pleasure of connecting with Jonathan at the NGLCC leadership conference last year, and learned first hand how his work and the work of the NGLCC is helping nearly 1,000 LGBTQ-owned businesses thrive. In this special episode, Jonathan shares fresh findings from the ground breaking report, America's LGBT Economy, and offers several secrets as to why out bosses should consider getting their businesses certified with the NGLCC.

#98: Finding Your Niche & Brand in Consulting With Rhodes Perry   Jenn T Grace:              You are listening to the Personal Branding for the LGBTQ Professional Podcast, episode 98.   Introduction:              Welcome to the Personal Branding for the LGBTQ Professional Podcast; the podcast dedicated to helping LGBTQ professionals and business owners grow their business and careers through the power of leveraging their LGBTQ identities in their personal brand. You'll learn how to market your products and services both broadly, and within the LGBTQ community. You'll hear from incredible guests who are leveraging the power of their identity for good, as well as those who haven't yet started, and everyone in between. And now your host. She teaches straight people how to market to gay people, and gay people how to market themselves. Your professional lesbian, Jenn - with two N's - T Grace.   Jenn T Grace:              Hello and welcome to episode 98 of the podcast. I am your host, Jenn Grace, and as this is airing we are right around Thanksgiving time here in the US. And we're at the end of November of 2016, and I'm shocked really at how fast this year has actually flown by. I feel like the first part of the year felt kind of slow and sloggish, and now- I don't know, since September it's just really whizzing by. So I'm excited to be in episode number 98, and it has been multiple years in the making to get here, so this podcast will be turning four at the I guess beginning of January in 2017, it'll be four years that I have been doing this which seems a little bit crazy, but all good nonetheless. I have been keeping up with the promise of having interview, after interview, after interview, and today is no different. And the interview I have today for you is with Rhodes Perry of Rhodes Perry Consulting, and we had just a really kind of awesome conversation about personal branding; shocking since that is indeed the title of the podcast. It was really just kind of being an LGBT advocate, and a change maker, and a change agent, and really how that can be something that you can utilize as a benefit to yourself as you grow a business, or continue to grow your career in whatever avenue that might look like.                                     So rather than blabber on unnecessarily, I'm just going to dive right into the interview with Rhodes. I really think you're going to love it, and if you would like an introduction to him personally, feel free to reach out to me via LinkedIn, on Facebook, Twitter, go to my website, contact me however it is easiest for you to just reach out and get in touch with me. That would be awesome and I would love to put you in touch with him. So without further ado, please enjoy this interview.                                     Okay so let's just start off with telling the listeners just a little bit about who you are, what you do, how you came to be in your business as it looks today.   Rhodes Perry:             Sure. So my name is Rhodes Perry and I'm an LGBT strategy assistance guru. Basically what that means is I'm a management consultant, coach and speaker, and I work largely with clients who are in executive, HR, or diversity positions. And I really help clients transform their organizations into ones where LGBTQ people know that they're valued, and they know that they belong in the workplace. And I work all across the country, most of my clients are based in New York City. I'm actually living on the west coast so I also have a number of clients in the Bay area. And I've been fortunate, and much of the work that I do is informed by my time working in the LGBTQ movement as an advocate and building alliances with other social justice leaders. And I center a lot of that work around improving the lives for LGBTQ people and really focusing on raising awareness around the specific needs of transgender and gender nonconforming people, and as an advocate I help secure a number of victories, most importantly allowing same sex couples to marry. I also helped increase the number of states that prohibit LGBT workplace discrimination. And one thing that I'm really, really proud of during my time in the LGBT movement was starting the conversations with the Department of Education and protecting transgender and gender nonconforming students, which now if your listeners are aware of, there's federal guidance that basically mandates that most schools- schools receiving public dollars protect transgender and gender nonconforming students while there's a number of states that are putting forth lawsuits to protest that. And that work really inspired me to take the jump to work for government in an executive type position to take policies that have been passed at the state and local level, and take a look at them and implement them. So I had the opportunity most recently to work for New York City. I helped the systems that focus on foster care and juvenile justice look at these policies and from soup to nuts really take the spirit of these policies and develop a plan to basically implement them, to bring them into life, and to really make sure that staff are set up for success in understanding how to respect their LGBTQ peers as employees, but also to deliver services that are respectful for LGBTQ people that are dependent on them. So that's just a little bit about kind of my background and how it led me to recognize that there's a huge need for supporting many of these systems that aren't necessarily Fortune 500 companies which are absolutely ahead of the curve, at least in terms of developing policies and having staff to drive and implement them. But in smaller businesses, a lot of startups, and especially in government settings there's- I would say that actually looking at policies but in particular laws in states that mandate protecting LGBTQ, both employees and then folks dependent on receiving government services. There's not a lot guidance and there's definitely not a lot of support in making sure that these systems are compliant with the law. And so my business really helps fill in these gaps, and it's a lot of fun to really inspire people that want to do the right thing, just aren't sure where to start. I'm getting them started but also making sure that these policies are being implemented and sustainable over the long term.   Jenn T Grace:              Okay I feel like you've said so much already, so in thinking about you as just kind of an individual contributor in so many ways to policy and advocacy, and just kind of your career, and now founding your business; do you think that some people are naturally born to play an advocacy type of role? Or do you think that it's something that you have to consciously recognize of 'this is something that I really want to pursue and I'm going to kind of dedicate myself to doing it.' Because I think that there might be a couple of schools of thought to that, so I'm just curious how your path kind of came about to recognizing that your voice is really an important voice to be heard to eventually get to the place now where you're kind of filling those gaps in the marketplace.   Rhodes Perry:             Yeah, I think that's a great question, and I don't know if it's being an advocate or just a change maker. Maybe those are one in the same, but really I think when I look back on my career, most of my work has been entrepreneurial in nature, and that seems to have been coupled with being an advocate, and just trying to- whether it was working for government and trying to improve either employees treating each other with respect, and letting each other know that they value one another, or looking at the service delivery side of things and just kind of saying, 'We could be doing better, especially when looking at serving LGBTQ populations.' I see a lot of opportunities. In the past I certainly tried to take advantage of those opportunities and help those systems. But I think part of myself is identifying as an advocate absolutely, but looking at my business now it's really taking some of those skills and thinking about people that want to do the right thing, they want to be able to retain discerning LGBTQ talent, they want to be able to develop products that will appeal to LGBTQ markets. It's looking at those folks who definitely want to be identifying as- or they don't identify as an advocate most likely, they definitely don't want to be seen as pushing an agenda, but they need help in making a business case, or they know it's the right thing to do and they need some support around how to approach their leadership to get buy-in and to both do the right thing, but also to help their businesses out in performing better and having a competitive edge. And so I don't know if that answered your question necessarily but that's kind of how I see my role right now, is that I absolutely gained some skills as an advocate and I'm trying to translate those for businesses that are interested in having that competitive edge.   Jenn T Grace:              And from a personal brand standpoint- so many of the things that you were talking about in your kind of opening introduction of who you are in terms of different types of- whether it's the Department of Education, or whether it's working with the city of New York, or wherever it might be; in those settings you were still yourself, right? So you're still Rhodes Perry and people know you as your name. Did you consciously think about the advocacy work or change making work, however we're calling it because I think it is all kind of the same as you alluded to, did you look at that as you were doing those individual things in thinking about like, 'Okay here's just another kind of notch in my belt of things that I can do and things that make me a strong leader and a strong thought leader in this particular space.' And then as you kind of created your company, and calling it Rhodes Perry Consulting, obviously you're putting a big stake in the ground of this consulting is based on you as an individual. Was that kind of a conscious thought process? Did you model it after others that you kind of saw in the marketplace? What was just kind of going through your mind? And the reason why I'm asking is just thinking about people who might be in similar situations right now where they're thinking, 'Really this whole personal branding thing here, there's something to it and I should probably be pursuing this.' And I'm just trying to give them some guidance from people like yourself who've already done it.   Rhodes Perry:             Yeah I think that that's a great question. I think that why I chose my business name to be my name in terms of personal branding is so much of my past work has been about building relationships, building coalition, and building trust. And I think that my work in the past speaks for itself, and the folks that I had the pleasure of working with really benefited from what they learned. In starting my business many of my clients are those folks that I have worked with in the past, and so that's just a huge benefit for me. Also as I was making the jump I knew I wanted to focus in on equity in diversity and inclusion work, and I wasn't quite sure that time- how that could continue to evolve. In just this past week I had my first business anniversary so I've been in business for a year, and even over that period of time a lot of things have changed, but my name and my brand have absolutely attracted my dream clients I guess to work with who were specifically looking for support on doing the right thing, and either wanting to develop a policy, more taking a policy and actually implementing it and sustaining it over time, that that's really where I see a niche in providing this kind of mentorship, and accountability even more so than delivering skills. Because a lot of the folks that I do work with I've known for some time, they have the skills to do this work, they really need that kind of support and role modeling, but especially just kind of knowing the work that they need to do, but basically being held accountable, and having those kind of frequent check-ins. So I think that [Inaudible 00:12:00] thinking about maybe starting their own businesses, I think it's always good to- if you're not sure on a killer name that will be super clear on what you do, starting out with your own name and you can always kind of build off and build a 'doing business as' name later on down the road when things become a little bit more clear with who your niche market is, and what specifically you are doing.   Jenn T Grace:              And your website URL is Rhodes Perry, so I think that there's a lot to be said about just having your name rather than having the consulting on it because if at any point in time you chose to pivot and go in a different direction, then the URL always remains the same, and for the most part our names don't change. For the most part.   Rhodes Perry:             Right, for the most part.   Jenn T Grace:              Of course there's exceptions.   Rhodes Perry:             For your viewers, I am transgender and that's something that I talk about openly with my clients because a lot of the work that we're focusing on right now is how to support transgender and gender diverse employees, or people that businesses might be serving. So that's something that I am open about, and so I have changed my name, but that was a long time ago. But yes, there are times where if you are someone who's transitioning, or maybe you're thinking about getting married, maybe before you buy your URL, if you are planning to change your name, maybe hold off on that before you do.   Jenn T Grace:              I ended up buying all- everything I could before I got married, and thought that I was going to change my name, and then I was like I wasn't sure, and then I was going to hyphenate, so I ended up with probably 25 URLs that all cost like $10 a piece, and then eventually over time I'm like, 'Alright I'm just going to stick with the one.' And then just as a random side note is that the reason why it's just not www.JennGrace.com is because there's a photographer I believe who has that- or a videographer who has that already. So I was like, 'Well I'm just going to have to put the T in there reluctantly.' But it is what it is and at least I know that I'm not changing my name anytime soon so it does allow for that kind of pivot as we were talking about, because you never know- especially as entrepreneurs and I think as the landscape- especially as it relates to LGBTQ, the landscape is always changing, and we really have no idea what- we could predict, but we really have no idea what's on the horizon and how that is going to impact what type of consulting we're doing, or coaching, or what topics we're speaking on, and I think that that's kind of a- to some degree a fool proof way of just kind of protecting your brand over the long haul.   Rhodes Perry:             Absolutely.   Jenn T Grace:              So in looking at just kind of the many facets of what you're doing. I was poking around on your website before, and I'm curious on a couple of things. Like the first thing I'm thinking of is how people find you, and then recognize that they need your help, especially as like the individual change maker. Because there are opportunities- like you were saying, the Fortune companies are definitely ahead of the game in so many ways, but at the same time they're so not ahead of anything in terms of just- kind of like the changing landscape of business. So it takes- they're like moving a Titanic versus I think entrepreneurship where you're kind of navigating a speed boat on a day-to-day basis. But how do you get in front of those individual people who really need your help, and they're really going to be that internal champion, and that internal voice that's really going to make change in their respective industry, or organization, or wherever it happens to be?   Rhodes Perry:             I think that that's a great question. A few ways. One, I've been fortunate, as I had mentioned just having a lot of rich relationships from previous jobs. So many of my clients come to me word of mouth, and looking at business models over the long term I'm looking at other ways to market as well. So I also get a lot of referrals through online advertising. I do basic Google Ads. But one of the main ways of actually reaching out to newer audiences is locally I go to a number of different chamber of commerces in the Portland metro area, and also in Seattle just to build my network here because I recently moved from New York City out to Portland as I was starting my business. And so that's a really important way of just connecting with a number of businesses, but especially smaller businesses that haven't necessarily been thinking about the culture of their organization, or just want to be more competitive in reaching out to discerning diversity candidates proudly. So those are some of the ways that I get my name out there. Also through collaboration. I've been working with a number of other diversity and inclusion leaders here in the Portland area, and just looking at different projects where we can collaborate. By doing that I've had the opportunity of establishing newer relationships, both with the county and city government here, but also with a number of larger businesses in the area. So that's been helpful. But I do work across the country, so I try as often as possible to go to conferences, and when there's an opportunity to speak just to share a little bit more about the work that I do. So those are just some of the few ways that I try to get out there.   Jenn T Grace:              Yeah and so I feel like on your website you have supplier diversity highlighted as something that you are educating around and helping people with. It is something that I have certainly brought up many, many, many times in the past on this podcast, but never- maybe actually it was probably episode six or something, and we're on- I think this is episode 98 probably. So it was a long time ago.   Rhodes Perry:             Congratulations.   Jenn T Grace:              Thank you, it's been many years in the making. But one of the things that I feel like is a missed opportunity, and I'm sure from a supplier diversity standpoint you might be coming from a different direction, but as a diverse supplier yourself. Somebody listening to this, who the majority of listeners are part of the LGBTQ community in some form or another, what are they missing by not really kind of having an understanding of what supplier diversity is, and what that can mean to them as a business, but also for just kind of the community at large?   Rhodes Perry:             Yeah I think- well one was supplier diversity, and one of the things that I do is educate my clients that I work with. So- and this is especially important for some of the county and local governments that I work with. So when folks are wanting to implement LGBT specific policies, they want to provide better services, one of the first questions that I ask is looking at contracts that they issue to diversity suppliers. So woman owned businesses, minority owned businesses, and sure enough with most government agencies they have set asides for those diverse suppliers. And so one of my first questions that I ask is encouraging them- well one, asking them if they know about the NGLCC, the National Gay and Lesbian Chamber of Commerce certification that certifies LGBT owned businesses, and almost 100% of the time most people aren't aware of that, most of my clients are not aware of that certification so I do a little bit of education around that. And then I've had success in New York with some of the agencies there of doing set asides for LGBT certified businesses. So there's education happening on that side with my clients, I also work volunteering for the chamber of commerce here, and just supporting some of the LGBT certified businesses, and those businesses that are owned by LGBT people but aren't yet certified. And I explain a little bit about the work that I do largely with local and county government agencies around encouraging them to do these kind of set asides, also letting them know that many Fortune 500 companies have diverse supplier offices, staff that are looking specifically for LGBT owned businesses for a wide variety of services. Everything from printing, to professional services like I do, and just letting them know that one, the NGLCC is a great resource. They offer certification, they provide a ton of information to help you grow a business that's thriving, and I think with that- I've at least encouraged a few to go through the certification process because it does give LGBT owned businesses a competitive advantage, and if you're lucky enough to live in a state like Massachusetts and you do contracting work with state, there are set asides for those LGBT owned businesses, and I think that that's a trend thanks to the great work that the NGLCC is doing that I think more and more states will be trying to either pass executive orders through the governor's office, or legislation to actually provide the economic opportunities for LGBT owned businesses, which historically have been disadvantaged because of discrimination. So maybe that's a little bit more than you wanted, but I know that you talk about this a lot. So did that answer your question?   Jenn T Grace:              Yeah, yeah and it kind of leads into my next question a little bit. So we met through a mutual friend, and Jill Nelson has been a guest on this show as well, and I don't remember it but I will put it in the show notes of what episode that actually was. But we met at the NGLCC national conference in Palm Springs just a couple months ago, and one of the things that I wonder from your perspective is being an LGBT certified business, there's a lot of advantages to that from a business development standpoint. But in your perspective, how or how not do you feel like it maybe it is helping or not, just from a personal branding standpoint to be able to say that you are a- because you can say that you're an LGBTQ owned business, and that's got its benefits in and of itself for people who want to work within the community, but having that additional credibility of saying that you are a certified LGBTQ owned business. Where or how are you kind of using that, leveraging it? Is it part of your kind of daily conversation with people? I know that you're part of the local chamber so that kind of adds like another element to it. But just from a branding standpoint is it helping you in terms of attracting the right type of clients?   Rhodes Perry:             Yes, I think for the nature of the work that I do it absolutely helps me, it brings more credibility to the work that I do, it opens up a number of new doors that I wouldn't necessarily have had access to. Because of the work that the NGLCC is doing and continues to do, they're really expanding their reach, and I think for corporations that are aware of the certification, and for some of the government agencies that I work with, they're becoming more aware of it, maybe more because I'm constantly talking about it. But it is helpful. I would say though that if I were in a different industry- I grew up in the state of Florida, so if I was in a different industry and I still lived in the state of Florida, I think that there's still a long way to go. One in having this be an advantage, because stigma and discrimination still exist, there's a lot of education that professionals like myself have to continue doing to break down some of those barriers. And so I'm aware and I'm conscious that it's not always an advantage for every business owner, and that there could be challenges with that. One of the things that did give me hope and inspiration though is that when we were at the conference in Palm Springs, which was wonderful and it was great meeting you there, is- and I can't remember the business owners' names, but they are from Georgia and they were honored- I think they were the premier business at the conference, they're a pet store, right? And so they're in Georgia which as a state- it's a state that lacks a number of protections for LGBT folks. They're very out about who they are, it's a gay couple, and they're having a really positive and profound impact on the community just for holding that space, and they give back to the community, I think that they give back to a youth LGBT youth center there. So I digress a little bit but I do think that even when you are in a state or even a region of the country that might not be so LGBTQ friendly, there's still a power to certification, and being an LGBT owned business, and showing the possibilities for other emerging LGBT entrepreneurs that being out can be an advantage, and that there's strength in numbers. So I'm a huge proponent of the certification, but I do recognize that there can be or still are limitations to it as well.   Jenn T Grace:              Yeah, absolutely. So I was looking it up while you were talking, it's Tailspin and they are in Savannah, so they're even in a more conservative area than maybe Atlanta would be. So yeah, and they were awarded an SBA award for like the best small business owner or something like that. So I think that you bring up a good point of depending on where we are geographically. So I'm in a really progressive state being in Connecticut, you're in a complete- especially going from like New York to Portland, I feel like there's so much differences even though New York is fairly progressive I would say. But how do we make it attainable? Because I have listeners in all fifty states, I have listeners in many different countries; how do we make it something that feels attainable to the person who might be in Savannah, or might be in Little Rock, who maybe they feel like they're alone, or they don't have a chamber of commerce that's really kind of focused on business impact, but maybe they have a pride center that they can go and be involved in. Is there something that you would say as kind of a natural step that they could take to just kind of finding their community of people that are looking to build companies and businesses even if that formal structure doesn't exist?   Rhodes Perry:             Yeah I think that that's a great question, and the first thing that came to mind is an online organization. Though they are based in San Francisco you probably know of them StartOut. So they provide- they're in the process of launching a virtual space for LGBT entrepreneurs to connect, and that certainly isn't a silver bullet in solving the kind of actual face-to-face connections that folks in certain parts of the country may be desiring just because they feel isolated. But I do think that at least online it's an excellent resource to start and just kind of building connection, talking about some of the challenges that they may be experiencing because of where they live. And chances are they may be- I grew up in Palm Bay, Florida so they can be in Palm Bay, Florida and maybe they're connecting with someone in Missoula, Montana which is actually a pretty progressive place. But they're able to span the distance and just have the commonalities of talking about some of the challenges of being in a less progressive part of the country, and kind of weighing the benefits and the costs of whether it's getting certified as an LGBT owned business, or if they're providing a service, and it's a place where people are actually going to a physical brick and mortar location, do you put a rainbow flag on the front of your door? These are things that I think as LGBT owned business owners we have to consider, but I do think StartOut is a good place to start.   Jenn T Grace:              Yeah I feel like that's definitely some good feedback and tips there. So going back to kind of looking at the national landscape, since you do have experience kind of looking from a very high top down level, from a national perspective, in looking at the different fights for equality that are occurring kind of all over the place, I do find it shocking especially when I run into an LGBT person who isn't aware of just the level of discrimination that's just completely justified and fine by people in terms of workplace discriminations. So if we look at different states and different cities even within states. So you have Massachusetts where they're including LGBT suppliers in government contracting, which is the only state still, right? I think they're working on it in New York but it's not there yet. So that's happening in Massachusetts but then meanwhile you hear from people in Nashville who are still being fired because they came out, and this is somebody that I absolutely should have her on the show at some point, Lisa Howe who received an award at the NGLCC conference in August, and was commenting on how the second she came out after being an NCAA coach for like sixteen years, they fired her promptly thereafter. So- and that wasn't that long ago, that was only a couple of years ago. So if we're looking at the differences in each individual state, if somebody's just trying to figure out how can I make a name for myself because they want to grow their personal brand, they want to maybe establish a business, and make that kind of natural leap that seems very natural that you made in terms of like doing all this great work in different types of pockets and then you kind of created a company around it. Is there any kind of words of wisdom that you can provide them that would vary because if you're in California the fight there is way different than Tennessee versus Connecticut. Like I think of Connecticut being the second state with marriage equality in 2008, and I remember going to NGLCC conferences in 2009 and 2010 and talking to people who were in far less progressive areas thinking, 'Marriage equality is so not even on our radar. We are focused on economic opportunities because we don't have to focus on our basic rights to get married.' So what might be just a- I don't know, some advice or something that you might have learned along the way to kind of provide inspiration to people regardless of where in the US that they might fall, and how non-progressive or progressive that area might be.   Rhodes Perry:             Yeah I think that if folks are interested in starting a business, if they have the entrepreneurial spirit and they're LGBT, absolutely look into it and take action because by simply holding space, by creating your own business, you are creating economic opportunities for many people, and especially our own communities, our own LGBTQ communities. And I think that so many of us have had experiences of discrimination, or at least perhaps being treated differently as employees in the workplace, and knowing that if we had the opportunity of having our own businesses, or when we are creating our own businesses, or even for many of your listeners in our own businesses, that we have values that are embracing a spirit where we want everyone to bring their whole selves to work. And I think that because of the economic disparities that still exist for LGBTQ communities, one of the most powerful things we can do is if we have the ability to start our own businesses, and prioritize looking at folks within our own LGBTQ communities who have historically been disadvantaged and trying to prioritize ways of bringing job opportunities to folks in our own communities. I just think it's a real game changer for us to look at this aspect of the next era of the LGBT movement, and I think entrepreneurship should be a part of it. In my past I worked with a lot of LGBTQ youth, and so many young people that I had the pleasure of working with are entrepreneurial in spirit. Every day is a day of surviving and just to- we prioritize ways of translating those skills into skills where young people can at one point be their own bosses, I mean again I just think it's a real game changer and we should be examining aggressively ways to add this as a part of the work that the LGBT movement continues to do for the next era. Because I think just looking back over the past twenty years we have as a movement accomplished so much and so quickly, and yet I still look at the work that so many national and state and local LGBT groups are doing, and it's almost as looking at the young people who are protesting and resisting police at Stonewall, so many of those challenges still exist today when you look at family acceptance, or just trying to get an education in school, and dealing with things around bullying. We still have a long way to go and I think that the work that we do as business owners can help absolutely extend economic opportunities to more folks within the LGBT community.   Jenn T Grace:              So in looking at kind of a what's next, or what's on the horizon for you personally and for your business, like especially since you're just celebrating your first year which is so exciting. If you looked at what you were expecting to accomplish in your first year versus what you did accomplish and what you hope to accomplish in the next couple of years, how does that all kind of line up with what your vision was when you set out to do this?   Rhodes Perry:             Yeah I surprised myself in the first year. I've met many of my goals in terms of working with a number of clients that I didn't imagine working with, at least in my first year. So I'm happy with that. I really do over the next few years want to pivot more into offering services online, and so I'm starting to do that now with webinars, and I'm looking at next year having more of a master class available for executive HR diversity professionals that are doing the work but need additional support. And so I'm just looking at ways right now of creating more virtual communities, and I'm most excited about that just because there's only one of me and there's only so many hours of the day that I can make available for clients, and so I think this is another opportunity of just expanding my platform and really helping those folks that they already understand the importance of doing this work and they need that additional support. So I think that that's going to be- at least for my business, a real game changer and so I'm excited about that. And I also think making more time in my schedule to speak and go out to a number of different communities, especially- I'm really excited about going to more colleges and universities over the next year and talking more about entrepreneurship for LGBTQ folks, and I'm very, very excited about that.   Jenn T Grace:              That's awesome. I feel like the sky is the limit. I would love for you to reference back to this a year from now. Like throw it on your calendar and say a year from now to come back and listen to this, because my question is what do you perceive- and I don't want to deflate us at all, but in thinking about all of what you're setting out to accomplish, and I think that this is a question that the listeners are interested in, is what do you see as the potential kind of big hurdle, or some kind of road block that you feel like there's a chance that you're going to have to overcome in order to get to that next stage of what you're hoping to accomplish? Because I would imagine that there's probably a lot of similarity with what you think yours is and those who are listening. It makes us all human.   Rhodes Perry:             Yeah I think that a road block for me is I get excited by all of the opportunities, and I think as entrepreneurs we want to do all of the things all of the time. And so one just for me is finding my 'no' when it could be working with another great client, but to build in the time to- like I said, like really trying to expand more of my virtual presence. That takes time on the front end to do that, and so I think the biggest challenge is to kind of build in the time where I could be working with more clients right now doing that one-on-one engagement, but trying to just find my 'no' sometimes so that I can have that space to imagine and dream how to grow my business in a way that can help more people. And I think that having talked with other entrepreneurs early on in the journey, I know that that's a challenge for many of us, and so maybe offline we can talk more about how you kind of navigated that as well, because I know that you're doing such awesome work for so many folks trying to do a better job with marketing to LGBT people, and so I would love to chat with you about that.   Jenn T Grace:              Yeah I feel like it's an ever evolving thing that everyone goes through, and if I look at- go back and listen to the first episode of this podcast which was in January of 2013 I think, it is a very, very different animal. And they're all available for people to listen to and laugh because it just takes time to kind of refine your message, and really I think learning to say no is probably one of the hardest things, especially as very stereotypically ADHD type of entrepreneurs where we're all chasing shiny objects every day, and especially when we're all coming from a place of truly trying to serve and really trying to help as many people as we can. I think that's where it becomes difficult to say no, because if you're looking at it from a purely dollars and cents standpoint of 'I have a threshold that I need to make $10,000 to go speak here, and if they don't meet it, then I don't do it.' That is not how at least the people that are on my show, and myself included, that's not how we operate. It's a matter of like, 'How can we accommodate? How can we make sure they still hear our message? How can we-' and then it just- it's a struggle and I think that we all kind of go through it even if it does look more polished on the outside. I think most of us are still kind of struggling with that day-to-day behind the scenes. At least for me anyway.   Rhodes Perry:             Yeah absolutely.   Jenn T Grace:              Yeah and I think the audience kind of needs to hear these things and just kind of hear of the struggles that lie ahead as they're kind of figuring out what their voice is, and what platform they should be on, and how they should go about growing their personal brand because I think that personal branding, it's been around forever, but I feel like it just becomes more and more important in this day in age, even more so as an LGBTQ person because there's so much more at stake, and I think that all of us whether we want to or not, we're all kind of representing the community in our way. So if you do something stupid, or I do something stupid, suddenly it's the LGBTQ community that's stupid because of something ridiculous that you or I may have done. Even though that is so not what it should be, ultimately unfortunately that is just kind of the reality of it. So we all kind of have to navigate that tricky landscape as well.   Rhodes Perry:             Right, absolutely.   Jenn T Grace:              Oh good stuff. So if you could go back in time and maybe give yourself one piece of advice. Not necessarily the audience as a whole, but just really thinking of yourself. Is there kind of something that you would say or do that you think might have shortcutted some of the challenges that you've unnecessarily faced?   Rhodes Perry:             Yeah I think absolutely for me is- for my younger self to trust myself, to trust my entrepreneurial spirit. In looking back I'm glad that I had all of the experiences that I had leading up to the point of starting my own business, I think if I trusted myself and knew what was on the other side of having my own business, I probably would have done it maybe ten years earlier. You know? And it was really a fear of what the 'no' was, and I think going to college kind of slowed down the process of having my own business, because I actually- I had my own business before I went off to college, and then it just was the programming of getting a good job, and contributing to the workforce, and I didn't realize that I could be doing that as a business owner. So I don't know if that resonates with any of your listeners, but I definitely- I think for myself could have used that kind of pep talk maybe a decade ago.   Jenn T Grace:              Yeah I would imagine that hits home for many people.   Rhodes Perry:             Yeah.   Jenn T Grace:              So in kind of parting here, anything that you would like to share in terms of how people can get in touch with you, how they might work with you, just kind of any number of ways just to make sure that we get a good kind of plug here for people to contact you.   Rhodes Perry:             Yeah thank you. Well my website is www.RhodesPerry.com so there's the personal branding there. And on December 1st I'm offering a webinar for my target audience which is executive HR and diversity professionals on setting vision for- a diversity and inclusion vision that's inclusive of LGBT employees and folks that are served by businesses or government agencies. So that's December 1st and if you go to my website, on my blog there's more information on how to register for that, and you can also just contact me at Rhodes@rhodesperry.com and I can share more information that way. And I also offer a free quarterly newsletter that just kind of keeps people in the know of what I'm up to, I offer a ton of free information there on just strategies on how to engage LGBT employees, how to develop an LGBT policy, how to sustain change over time; all of that stuff is included in my quarterly newsletters. And I just love to hear from folks, so if people have questions I'm available to just provide value and help people kind of get started on that path of building more inclusive workplaces.   Jenn T Grace:              That is awesome. And so for anyone listening, this is episode 98. I'm pretty sure I screwed it up earlier when we were talking, so you can go to the website at www.JennTGrace.com/98 and that will get you a transcript for today's interview, and then all of the links that Rhodes was just talking about. And I feel like it might be important to note that Rhodes is spelled R-H-O-D-E-S, not like Roads like a road. Just because I feel like- I want to make sure it's clear and people can find you, so that's good. Awesome.   Rhodes Perry:             Thank you so much, thank you for having me on the show.   Jenn T Grace:              You are very welcome, it was a pleasure chatting with you. Thank you for listening to today's podcast. If there are any links from today's show that you are interested in finding, save yourself a step and head on over to www.JennTGrace.com/thepodcast. And there you will find a backlog of all of the past podcast episodes including transcripts, links to articles, reviews, books, you name it. It is all there on the website for your convenience. Additionally if you would like to get in touch with me for any reason, you can head on over to the website and click the contact form, send me a message, you can find me on Facebook, LinkedIn and Twitter all at JennTGrace. And as always I really appreciate you as a listener, and I highly encourage you to reach out to me whenever you can. Have a great one, and I will talk to you in the next episode.

Jonathan D. Lovitz, Sr. Vice President at The National Gay & Lesbian Chamber of Commerce (NGLCC) says: “YES!” Jonathan joins The Focus Group to talk about the massive policy victories that have occurred in 2016 for LGBT business owners and he reiterates the importance of being an LGBT Certified Business through the NGLCC. But first, meet Jack Ryan, the inventor of the Barbie Doll, Hot Wheels, Chatty Cathy and Zsa Zsa’s 6th Husband. It’s Ok to eat the egg yolk, Happy Business Birthday to Charles Walgreen III, and now you can feel really old—Madonna’s Like a Virgin Album was released 32 years ago today! Tim and John share their views of the election and the importance of moving forward with eyes wide open. We’re all business. Except when we’re not. Hear this show, and others, at www.focusgroupradio.com and please subscribe, like, and rate The Focus Group on all your platforms of choice. iTunes: apple.co/1WwDBrC Tunein: bit.ly/1SE3NMb Stitcher: bit.ly/1N97Zqu Google Play: bit.ly/1pQTcVW YouTube: bit.ly/1spAF5a Also follow Tim and John on: Facebook: www.facebook.com/focusgroupradio Twitter: www.twitter.com/focusgroupradio Instagram: www.instagram.com/focusgroupradio

#86 - Insider PR Tips with Communications Expert, Jonathan Lovitz [Podcast] Jenn T Grace:              You are listening to the Personal Branding for the LGBTQ Professional Podcast, episode 86.   Introduction:              Welcome to the Personal Branding for the LGBTQ Professional Podcast; the podcast dedicated to helping LGBTQ professionals and business owners grow their business and careers through the power of leveraging their LGBTQ identities in their personal brand. You'll learn how to market your products and services both broadly, and within the LGBTQ community. You'll hear from incredible guests who are leveraging the power of their identity for good, as well as those who haven't yet started, and everyone in between. And now your host. She teaches straight people how to market to gay people, and gay people how to market themselves. Your professional lesbian, Jenn - with two N's - T Grace.   Jenn T Grace:              Well hello and welcome to episode 86 of the podcast. I am your host, Jenn (with two N's) T. Grace, and today I have another interview for you. So fortunately in the last episode, episode 85, we had a phenomenal interview with Jacob Tobia who taught us about all things genderqueer, nonbinary, non gender conforming, all kinds of just great information. So that was an awesome interview, but today I have an equally as awesome interview with Jonathan Lovitz who is the VP of External Affairs for the National Gay and Lesbian Chamber of Commerce. If you are a long time listener of this podcast you will know that there's certainly a theme with having a lot of folks from the NGLCC on this show. Today's interview is just fantastic because Jonathan's background is in communications and he has a ton of knowledge around personal branding. So for those of you who are listening to try to figure out how to improve, or start, or amplify your personal brand, the content that we talk about in this episode is just straight up tactical, as well as just really informative to be honest. So I'm so excited to bring today's interview with Jonathan Lovitz, and he has a lot of different ways to get in touch with him, but if you go to www.JonathanDLovitz.com, that's his personal page. And yeah I'm so excited about this interview so if you have any questions for me as a result of listening to this episode, or if you have any for him feel free to hit us up on pretty much any of the social media outlets. If you are interested in hearing more about what we talked, or looking for the links from today's episode, if you go to www.JennTGrace.com/86 for episode 86, that will give you a page with the transcript of the interview, as well as links mentioned in today's show. So without further ado, please enjoy this interview with Jonathan Lovitz.                                     So let's start off with having you just tell the audience and the listeners a little bit about yourself, and your background, and how you became to be doing what you're doing right now.   Jonathan Lovitz:         Sure, well hi Jenn, and to all your listeners. I'm thrilled to be here. I'm a big fan of your work, and of your podcast, and the incredible energy you put out in the community, and really exciting to be here with you.   Jenn T Grace:              Thank you.   Jonathan Lovitz:         So I'm Jonathan Lovitz and my official title is Vice President of External Affairs of the National Gay and Lesbian Chamber of Commerce, which is based in Washington, but I live in New York City where I'm also the Director of our NGLCC NY affiliate because I'm a masochist. This organization is fantastic as you know, we reach every corner of the country and work with every conceivable type of LGBT and allied business, and I've known them for years. I now- actually next week celebrating one year with the organization after being a friend of NGLCC for at least the last five. My career got started in New York in a sort of bizarre twist. In my undergraduate I did what all the cool gay kids were doing and I majored in musical theatre, and also because I was a big nerd I got a dual degree in communications focusing on politics. And I'm also one of those really rare people that managed to get the job and feeder first. I graduated college and immediately booked a Broadway show that went on tour, and I went around the country for two years, and then settled in New York, and did some more theatre here, and eventually some TV work. And during that time I got picked up by LOGO, you might remember is an MTV network, it's for the LGBT community, and once upon a time it had gay news on Sundays, and I used to help anchor and do some reporting on the gay news, and then some other man on the street interview programs about LGBT issues, and that sort of thrust me into being a sort of professional homosexual in a really positive way. I would asked to come be a spokesperson at a fundraiser for great people like GLAAD, and Human Rights Campaign, and the Trevor Project, and what started off as a one month contract became a three month contract, then a nine month contract, and before I knew it, I was doing far more LGBT community engagement policy work than I was performing, and yet I never would have been able to do any of it if I hadn't been a performer first. The amount of times they threw me up in front of a teleprompter in front of a thousand people and said, "Go, raise us some money," I never would have been able to do it had I not been trained as a performer for almost a decade. And then they found out, "Oh you've also got this background in policy, and you love to write, and you want to talk about these issues to a much broader policy based audience," that's how things really get to flip into this full time professional work in advocacy, and communications, and awareness raising for LGBT issues, particularly around economics. I found it really fascinating when I would attend some of these conferences out on the street, and the NGLCC conference which I went to originally as a guest because at the time, LOGO I was hosting a dinner, and doing a live auction, sort of using the public persona to get my foot in the door. And I was really floored by the work that LGBT businesses and all the corporations were doing around the world to create equity for a community that was doing just fine building equality for themselves, and I thought that that notion was really powerful. So I was really, really thrilled when the first time I was asked to join StartOut, another LGBT organization that helps bring funding, and advice, and mentorship to brand new LGBT companies. I started off as their Communications Director, and shortly thereafter became their interim Executive Director and helped run the ship for a while. And that set me up well with all the skills that I needed to quickly learn about management, and organizational structure, and policy work that set me up well when the NGLCC came to me and said, "We'd like to build a position for you." They'd never really had a VP of External Affairs, and I think what I love most about my job is something that would probably kill most other people, that there are really no bullets underneath my title. It's a really big net that includes everything from public policy, to PR and communications, to affiliate affairs, and to engagement with the community of doing great public work like this, talking to you and your listeners about all the great ways to get involved in the community both personally and professionally. So it has been a wonderful, incredible, organic, and sometimes mind blown journey that's gotten me to where I am today, and I still can't believe I'm here this young, and it's incredible, I love every second of it. I'm really excited for everything that seems to be coming up next.   Jenn T Grace:              Yeah, and it's so awesome to be so young in so many ways, and to have made such a mark already because you still have your entire career ahead of you. So I feel like that's so exciting just to see what is on the horizon, especially given our political landscape these days, and all the things that are changing so rapidly, and sometimes for the positive, other times not so much, as we're experiencing right now, but I think that it seriously feels like the sky's the limit. I don't know if that's your impression these days.   Jonathan Lovitz:         It certainly does, and I'm actually floored, and it seems like every month something is happening where I'll speak to my mother and I'll just drop in, "Oh by the way I'm going to this meeting with so-and-so." "Wait, do you realize what you just said? You're my son that used to sing and dance, and now you're going to meetings at the White House, and making plans at the UN?" I don't entirely understand how it's all happening, but it is very much a powerful gesture and point of pride in my life that I've ended up here. I look at what I've gotten to do, and all the things that seem to be coming when people are asked to be a public servant. The work chose me, I never really sought out this career path, but when the opportunities came to speak for the community, and get involved, and raise awareness for all these issues, and still fulfill everything that I had always wanted to do about being in the public eye for things that I care about; it's really incredible that these opportunities have come my way. I'm so thankful for them, and now I'm really fortunate to be in the position to help others grow their own opportunities, and that's even more special.   Jenn T Grace:              Yeah it's interesting that you say that the work chose you. I find that that seems to be the case for a lot of people, myself included, where I remember when I first got involved which was back in 2006 - 2007, I didn't even know what a chamber of commerce was at that time. So and then fast forward, we all know the history. It's just insane sometimes when you're like, 'Okay I would never have predicted that this is where my life would end up,' but you know that you're there for a reason, and sometimes you have to shake yourself at the fact that, 'Oh yeah I have been in the White House.' Like it's not something that everybody gets to experience, and yet you're there on a pretty regular basis.   Jonathan Lovitz:         Absolutely. And a great Mark Twain quote; there are two days that stand out in your life, the day you're born and the day you realize why. And it's nice to know that it doesn't have to just be limited to one day of realization. I feel like every day helps us understand why, and a lot of it is the people, getting to know you, Jenn, and the people I get to know through this incredible network reminds me every day that we're all doing something bigger than ourselves, and that's really powerful, and it's something very exciting to know that everything we do has an impact on others, even when we don't realize it.   Jenn T Grace:              Yeah, absolutely. And so the podcast here is around personal branding, and I truly feel like you've done such an awesome job at personal branding from just kind of a big picture level, whether you were intentionally doing that or not. But we just saw each other in- I want to say it was the end of March, I don't even know, in Boston. And we- if you remember when we were sitting around I think having dinner, and you had said- you made some statement about pitching to the media, and just basically writing what you want to be written. Can you talk about that a little bit? Because I feel like that is such- and I don't know why, that was not my plan to discuss with you today, but it just popped in my head. Because when you said it I was like, that is so genius, why don't more people do that? Could you just kind of share a little bit about that conversation we were having and then maybe give some tips for folks who are just kind of starting out on this journey?   Jonathan Lovitz:         Sure. It's all about authenticity, right? It's all about knowing who you are, what you bring to the table, and what you want your legacy- whether it's a message, or whether it's your personal statement, or whatever it may be, what you want that to be, and giving people no excuses and no choice but to take that at its worth. So I think step one is really understanding who you are, what you stand for, what you care about, and what you want to do with your voice. And you don't have to be a celebrity to realize you have a voice that matters. I think that's one of the great things about something like Twitter; it's the great equalizer. A tweet from me, and a tweet from the White House, and a tweet from a Kardashian all show up with the same- the same time and the same place on your feed, it's what you choose to resonate with and amplify that helps decide whether or not that message continues out in the world. So when you and I were having that conversation about just putting out there exactly what you want, I think we were talking a little bit about press strategy and I think it's all related to knowing your voice and the value of your voice. If you're a business owner, you're a representative of an organization, you're either pitching the press, or pitching the PR company, and you want them to know what you care about. Leave as little wiggle room for interpretation as possible, give them what I always call show in a box. Which is the story, here's the headline, here's the quote I'd love you to use, here's the photo to go with it, here's the link to the video, here's all the citations of the research that go with it. I'm trying to make your life- the reporter, the PR company, whatever it may be, as easy as possible because I want you to return the favor sometime if I'm in a jam and I really need the help. It's all about relationships, and it's all about helping each other out. But reporters are busy. They're getting pitched hundreds of stories a day, and maybe only half of one percent are worth anything. And I can tell you from all the blind pitching in the world that you can do, it's the reporter that you've gotten to know by taking them out to coffee and talking to them as a human being, getting to know what matters to them as a person, that will help you when it comes time to extending sort of your personal brand to them, and saying, "I want to work with you as a partner, and help tell an important story. And sure there's a benefit to my employer, or the movement I'm working for, or whatever it may be, but it's about people helping people and telling a good story."   Jenn T Grace:              I feel like that applies to sales even.   Jonathan Lovitz:         Oh absolutely.   Jenn T Grace:              Just it's really- and I feel like it's becoming more and more obvious, at least in 2016, that is really is human to human interaction. One person to one person.   Jonathan Lovitz:         You couldn't be more right. I mean think when you're working with someone who's calling you on a sales call. They have an objective, and you in your own business, you have an objective to close that deal and meet that benchmark. You could provide all the fact sheets, and all the ROI in the world, but until you really hit a chord with someone on a truly personal level, you'll never really close that deal because it will just be transactional versus a human interaction. And if you want that sale to come back year after year, you want that relationship to continue growing, you have to have a validation that's based on human interaction, that's based on empathy, and sharing and understanding. And it may just be business development, but it's about how you as people are going to grow your respective sides of that business together.   Jenn T Grace:              So would you say that maybe for yourself, you have any type of- I don't know, weeding out mechanism or some way for you to understand that when you're building a relationship, whether it's with a prospective chamber member, or whether it's with a prospective reporter; do you have a way to- for lack of a better phrase, sniff out who would be the person that you should be focusing on building that relationship with? Because I think that a lot of people could spend each and every single day building relationships with the wrong people, and you want to make sure that there's a dual win to that scenario where both parties are getting something from it.   Jonathan Lovitz:         You know I'm a huge political nerd, so if any chance I can quote the West Wing, I will do it. And there's a great line in an episode about exactly this question. 'I need information but I'm getting the run around from all the secretaries, the agencies.' I said yeah, secretaries have agendas, policy wants to have information, and I look at that in the same way with a sales funnel or anything else. If you're dealing with a most senior person, they're accountable for a certain deliverable and a certain report. But they're not as active in the growth department and the actual interaction with other people, as likely a rowing account executive, or someone who's responsible for the day-to-day operation, because it's their job to make that person look good and that's when they help their own career. So the more we can be building relationships with people one or two rungs down the ladder to help bolster the goals and ideas of the person at the top, that's how we really build those in roads with someone who's going to be there and help us out for a long time. It's helping that junior assistant shine by helping to bring in some phenomenal new business that ultimately helps you, but helps them look like they're bringing so much value to the company. You've now got a friend for life on the inside, and that's entirely a human interaction. You've identified what it is you can do to make each other's lives better, both personally and in business. So do your research, it's incumbent upon you, do a little Googling, who's the Internet machine? Pull up the LinkedIn and find the connections of the senior people you want to be working with, and then look at their orbit, look at their Zeitgeist, odds are you're going to find someone, one or two steps removed who you share another mutual friend with, or a common interest, or a group you're both in, and use that as your point of entry. I get calls all the time from reporters saying, "We've got to get to Tim Cook, we want to talk to Tim Cook, he's the top gay CEO in the world, you've got to be able to know him." I said, "You know contrary to popular belief the gays don't all meet once a week for coffee and a handshake, we don't actually have a secret club." I guess that's what the NGLCC tries to be.   Jenn T Grace:              Yes.   Jonathan Lovitz:         What I do say is work your way up, talk to the people who have influence and pull, and get into the conversation not because you need something, but because this conversation means something to you, and that's how you have leverage to make an ask when the time is right.   Jenn T Grace:              It's about building internal champions. I find that the most successful client projects I work on, especially within corporations, it's always the person that's a couple of rungs down from maybe the VP who's signing off on the check. But your ultimate goal is to make that contact of yours look amazing. And the more you make them look amazing, the higher chance that that business is going to continue coming to you. Obviously if you're doing the job well to begin with, but understanding that that's an assumption that you're doing the job well. As long as you're making sure that your contact on the inside who put their neck on the line to say, 'Hey this person knows what they're doing, and they're going to do a good job,' then there's no way- at least in my opinion, that that could fail. It seems completely fool proof.   Jonathan Lovitz:         I think you're absolutely right. Looking at it from with my press hat on, which it's been a bulk of my day, there's a great website that a lot of us use to find out what reporters are looking for, what stories are they trying to find a lead on, and how can I help. It's called HARO, Help A Reporter Out. And I taught that to my team in DC, and I said, "As you're reading the paper, you're looking at the blog, and you're seeing a reporter talking about a really awesome issue, and even if it's not quite a fit for us, it's a fit for someone we know, and when we do a solid for somebody, that gets remembered. And we want to help the community out. There's no prize in being the most selfish in your industry. There is a big prize for being the most collaborative.   Jenn T Grace:              Absolutely. So going back to that particular tool- so that's definitely a tool that I've used myself, and helped clients of mine use. What would you say to somebody listening who's never heard of it for starters, what is it, www.HARO.com? It's really simple, right?   Jonathan Lovitz:         Yeah.   Jenn T Grace:              Okay so if somebody has no idea, they've never heard of this before, what would you say maybe a top one or top two tips might be for making that actually a usable or a viable tool for somebody who really just is just getting started?   Jonathan Lovitz:         Sure. Think of it as an eavesdropping tool. I know this may be a strange way to think of it, but think about sitting on the bus or the subway, or sitting at a restaurant and you overhear a conversation, and you know it's killing you that you could answer the question that you just heard someone at the next booth ask. 'Oh my God, I know the person that they're looking for, but I know an expert that could help them out,' and it's just killing you that you can't help. Well here's an opportunity to do that. You go to HARO, or you go to MuckRack or some of the other great places where you can connect with reporters, and they say, 'I'm looking for a personal branding expert to help me reach minority communities.' Sure I could do that. You know who could really do that is Jenn Grace. And now I recommended a friend, and they see not only am I willing to help this reporter out, I'm willing to help out colleagues of mine. And that matters, and that's something that resonates with people.   Jenn T Grace:              So using that example, how narrow niche do you feel somebody should try to define their brand around- their personal brand? So if we're thinking about all of the things- because I feel like there are more opportunities for me personally to take advantage of than I have time in the day. Like there's just so much opportunity these days. And I know that that's the case probably for even yourself because there are so many things that you hands down could completely and beautifully articulate some response or answer to, but it may not be directly in alignment with what you're doing. You might say, "You know what? Let me throw that to Jenn, or let me throw that to Sam, or let me throw that to somebody else." How have you been able to kind of I guess define the lane in which you like to travel in, and where those opportunities make sense to help a colleague out, so that way it does end up coming back at some point.   Jonathan Lovitz:         That's a great question. I think it's a matter again knowing exactly what you bring to the table, and doing your due diligence to know also what you can't bring, and what you can outsource to others. I mean it's the whole point of a supply chain, right? Is I may not be able to do it, but I know someone who can, and we can work together and build a team, and collaborate, and/or just pass off a great lead in the expectation that that's going to pay it forward the next time around. And that really starts with identifying your skillset, and in some cases being super explicit about it either on your website, or your capabilities deck, or whatever it may be and saying, "I do X, Y, Z." And you don't want to say that you are the next iteration- like Judy Garland said, "I don't need to be the second rate imitation of myself, there already is one." It's too early in the morning for a Judy Garland reference, I'm sorry, but it happens. But you don't need to say you're the Uber of community service, or I'm the seamless web of PR, whatever the comparative may be. Say, "I am the next thing. I am here to provide a unique service that you can only get from me, and if I can't do it I am connected to this massive network of-" and then list out all of the organizations you're a part of, or all the certifications you have, all of the awards you've won and say, "If I can't do it, trust me I'm a phone call away from someone who can and will get the job done."   Jenn T Grace:              You know what actually? An interesting thing happened to me a little bit along these lines. A couple of months ago, it was back actually in January so it was longer than I thought, I was on a sales call with a Fortune company that I won't mention their name, but we were talking about their Employee Resource Group, and how they just need to help figure out how to make their Employee Resource Group members better kind of sales advocates within the community- so within the LGBT community specifically. And she had reached out to me and I was like, "You know, I don't feel that I'm the qualified person to be having this conversation with. Employee Resource Groups are not my bailiwick but I know a couple of companies that would be perfectly suited to do this for you, but as the conversation kept going on, we were talking about exactly what they were looking for, and it ended up being exactly what I do, but I just have not specifically done it for an Employee Resource Group, but I've done it for a corporation, for a nonprofit, whatever it happens to be. But it was interesting that I started off that conversation saying, "You know what? This is totally not my thing, let me refer you to someone," and then I ended up getting the business anyway, and I think it really had to do with being very clear on what I was good at, and what I really thought my strength was, and it ended up being that it was in alignment anyway. But I feel like if I had gone into it being like, "Oh yeah I'm totally the expert on this particular subject," that I probably wouldn't have gotten the business. It was a really interesting kind of dynamic of what you were a little bit of just talking about.   Jonathan Lovitz:         I mean that's a great example and there's opportunity everywhere, right? And it may not be apparent in that first interaction, and that's what's the beauty of getting to know someone on a personal level first is all about. If you're constantly looking at someone with the 'what can you do for me' goggle, you'll never actually get to know them as a human being, and you'll never know what they care about, and what their broader network is, and what it is that make them tick. And then you've lost a huge opportunity to find layers of opportunity within. So start with the people, and then build the business on top of it.   Jenn T Grace:              Absolutely. Are you familiar with Gary Vaynerchuk to any degree?   Jonathan Lovitz:         No but I want you to educate me.   Jenn T Grace:              So he has a very confronting style I will call it, like he's just really brash, he's loud, he's in your face, straight up what you would imagine a New Yorker to be stereotyped as.   Jonathan Lovitz:         Hey.   Jenn T Grace:              You're so rough. And he has a huge online following and has for years, like millions and millions of people. And he has a book that he wrote, I think it's a couple of years old now, called 'Jab, Jab, Jab, Right Hook.' And his whole philosophy is you have to give, give, give, and then ask, and then keep on giving. So there has to be a far more likelihood of you giving before you're asking. Because if you just go into any scenario and you just start asking for the business, and you haven't built the relationship, people are going to be completely turned off or ignore you. But if you've been giving, and giving, and giving, when the right time to make that ask comes along they're going to be far more likely to want to do business with you because you've given them so much so far.   Jonathan Lovitz:         Right, absolutely right. And again, it's not that you're giving for that guaranteed return. It's that you're giving because that's in your nature and you want people to recognize that about you.   Jenn T Grace:              Yes and if you are coming off as like 'I'm only giving because I'm going to ask you for something in three days,' then I think anyone would see right through that.   Jonathan Lovitz:         We sure hope so.   Jenn T Grace:              Yeah, right? Okay you were talking about strengths a little bit ago. And for some reason Sally Hogshead popped in my mind in terms of really understanding your strengths. And I've been a Sally fan since 2011, and I only remember that because it's when one of her books came out, and having her at the NGLCC conference last year was legit like one of the highlights of my year because she was so amazing in person, on the stage, in the breakout, and then one-on-one. From a personal branding standpoint, I personally think that she’s truly amazing in terms of the framework that she provides to help people understand where their strengths naturally lie. What has your experience been, since I know you were at the conference obviously, what was your experience with that kind of new framework to really just understand what your brand as a person means and feels like?   Jonathan Lovitz:         For anyone who hasn't taken it, I highly recommend they go to her website and take the personality matrix test that she has, because it's really eye opening. And if you can, if you're a part of a team, I recommend doing it as a group. We recently did it at the NGLCC office and we now know who has what traits, and some were really shocking. There were a lot of people who possess these stealth characteristics that make them a great program manager, or even a great leader, and are sometimes so unspoken but it's nice to see it articulated in this really visual way, in a color coded way, that helps you understand where everyone fits. For me personally I was really impressed by the real clarity of the questions. It was not a super broad Myers Briggs conversation. It was really about what makes you tick, and what qualities about you make you a strong human being, whether it's for your persona life or your professional life. And the elements about who I was, as a leaders, as someone who likes to take charge, as someone who likes to be- they cleared me out, "You're a talker, you like to be the public face of what you're doing." It was nice because it's also backed up with an understanding of why; it doesn't just drop the bomb and say 'this is who you are.' It says 'because you got these five strengths behind you, that will help you succeed.' And it also outlines some of the pitfalls which is also I think a sign of a great leader and a great business person, is knowing where your shortcomings are and what you can do to actively work around them. I know I can sometimes miss the woods for the trees when I'm really down in a project I'm working on. I'm so mired in the details I forget this can be a little rough around the edges, the big picture is what matters here. And it's nice to be able to be reminded of that. And a trait of mine, and I should most importantly surround myself with great people who are my opposite so that they catch those mistakes, or that they help me execute correctly. I recently had been given some great help and some staff at the NGLCC to work on some projects, and we worked in completely opposite fashions, and it has made us stronger and more effective than we've ever been because we challenge each other. You're your own best yes man, no one needs another one. I can look in the mirror and tell myself what a great job I'm doing, I need the product to speak for it, and I need my relationships to reveal that. So as much as it's about discovering your own brand and your own skillset, allowing yourself to be self-aware enough of what you need to get the job done, the people you need to surround yourself with is just as or more so important.   Jenn T Grace:              Do you remember what your archetype was?   Jonathan Lovitz:         I knew you were going to ask. If you give me one second I can pull that up and tell you. Because I think it's such a great thing for everyone to know. Let's see, I do have that here.   Jenn T Grace:              I think the key is looking as she calls it the Double Trouble. So when your characteristics are doubled up on each other where you're actually acting at your worst. So something that should be making you your best, when you go to an extreme, it just makes it harder for people around you to either work with you, or take your direction, or operate. I feel like that was a really kind of eye-opening thing. Because when I was looking at mine, mine is the Maestro which is power and prestige, and it's kind of the ringleader in a lot of ways of like organizing things, and to me it's all about getting shit done. So it doesn't matter how, I will get it done. And I can see now how overbearing that could be to people on my team when they don't necessarily know what place I'm operating from. So it's a matter of being really cognisant of where your strength can actually become something that's hurtful to you.   Jonathan Lovitz:         I love that. So mine was the Avant Garde, and it's the person who likes to work quickly and come up with solutions, and be a leader, and if I don't like how the game is played, turn the table over and start a new game, that kind of thing. And I really do love that, but again one of my favorite parts was how it helped me identify what the opposites of that highest and best value may be, which are if I'm not perpetually challenged, I'm going to get bored and I'm going to want to walk away from a project. So being sure that everything I'm doing is new, and innovative, and that certainly served me well, and it's helped me develop unexpectedly I think in my career an entrepreneurial spirit that I didn't know I had. If you had told me ten years ago when I was first starting out as fortunately a solid working actor in New York in Broadway and television that that foundation I was laying, by building a social media platform, and building my own website, and all of those things that I thought were just helping me get a few more roles; that laid a foundation for the rest of my career because now I've converted everyone who ever knew me as a performer into someone who can help me amplify my policy work, and the LGBT stances that we take, and everything begets everything else. And so as it relates to your personal brand, making sure it's positive and flexible, it's all about you and what you want to put out there. And I think it's important for everyone to remember, and I try to teach this when I speak at a lot of universities and I try to remind young people these days you are what you tweet, far more than it used to be when it was your academic record, and your body of work. Now it's how the Internet sees you because people are going to Google you before they meet you, and you want that digital trail of breadcrumbs to lead to something positive that you're proud of, and it's never too late to course correct. So if you want to make that pivot and change your personal brand to be an expert on a certain subject, or a champion for a cause, start right now and get moving, and get help. There are lots of people who know how to do this and you can be that change you want to be.   Jenn T Grace:              Yeah and you have to start putting out content that reflects that, and I recently read- it was on LinkedIn and it was some ridiculous number like four out of five hiring managers, the first thing they do is Google your name or go to Facebook and look up your name. And if your profile picture is you with a beer can, chances are you're not getting the job. So it's that severe that I don't think people recognize it, and I actually was looking to hire somebody a couple of months ago, and a colleague of mine said, "My daughter is 22, she's graduating college, what you're working on I think would be in alignment with what she's interested in," and I go to her social media page and everything is her smoking pot with bongs. And it's like I'm not going to be a prude and say, "That's wrong, you can't do that," but for crying out loud, like your social image has to be more professional than that. You really can't be putting that out there, and once you put it out there, even though you think it's deleted or gone, it's still floating somewhere in the interwebs which is dangerous, especially when people are looking for- either looking for a job or just looking to grow their brand and grow their following of people.   Jonathan Lovitz:         I think that's absolutely right. And making yourself approachable for the things that you care about also matters. It's one thing to just drop the bomb and walk away. It's another thing to say, "I want to have a conversation." So if you're using Twitter, for example, to grow your brand, and you want to start a conversation, be prepared for there to be all sides of that conversation, and be prepared to have a- if you want people to reach you, use a Google voice number so it's anonymous. Or start a Google Hangout where you can keep yourself at an aesthetic distance. But be approachable and don't just throw a bunch of words out either and hope that it sticks. You've got to be able to back it up with passion, conviction, data when you've got it, whatever it may be, because that's also how you validate your brand. The world needs one more YouTube sensation flash in the pan like it needs a hole in the head. But what it does need is someone who's using their voice along with their fame to do something really great.   Jenn T Grace:              Absolutely, and I think it's important to be paying attention to sometimes maybe the more subtle cues of where your direction should be headed, because you might start off your personal brand and have- think that you have a really clear idea of what people are looking for, but once you start talking with the people you realize that, 'Oh wow, what I thought they were looking for isn't actually what they're looking for, they're actually looking for this,' and be able to make those short pivots, and not marry yourself to that original concept, of being open to different ideas and different directions.   Jonathan Lovitz:         Absolutely, and don't let others define your brand for you. It's your brand for a reason, and I certainly remember this well from back in my acting days. Something I don't miss is being told, "You're too this, you're too that," you're at the whim of every director and every casting person saying, "Grow your hair out, be thinner, work out more, do whatever it takes to be the next up and coming star and you're going to take over for this guy when he gets too old." I don't want to take over for him, I want to have my own path, I want to do my own thing, I don't need to replace anybody else, I want to just be Jonathan Lovitz out there. And finally I was able to find that by ironically enough just being myself. It's when I was given that opportunity to be on camera, and do the news, and interview celebrities and such as myself, and speak in my own voice, and talk about my own issues the way I cared about them, that's when I finally began to shine in the way that I didn't know I was destined to.   Jenn T Grace:              Yes I feel like that is probably the biggest piece of advice is to just be yourself, because when you're trying to fit the mold of what someone else is expecting of you, I feel like that's where you kind of go off the rails. And I can think back to probably 2011 maybe, and this was when I was actually running the Connecticut LGBT Chamber. For some reason I feel like I completely lost my way, and I felt like I had to be what was expected of me to be, and I completely went away from who I was. And if I look at pictures of me from 2010 and 2011, it shows how far from my original core I really was, and then in 2012 I just kind of had this epiphany one day of like, 'Screw this. I cannot continue to try to be something that I naturally don't feel like I am.' And then all throughout 2012 and 2013 I went on this whole weight loss kick, I got healthier again, and I completely re-changed everything that I was doing to just be very much in alignment with me because it's so much easier to just be you than try to be somebody that you're not.   Jonathan Lovitz:         I could not agree more; the best advice we could put out there in the world for people.   Jenn T Grace:              Yeah and especially with personal branding. So one of Sally's quotes, I'm trying to think- it's something of not trying to be others, just be more of who you are. So don't- I'm going to totally butcher it, it's like one of her best quotes. But yeah just be more of who you already are naturally rather than trying to add these characteristics or traits that are very unnatural to you.   Jonathan Lovitz:         I think that's absolutely right. And when you are most in tune with yourself, you're an instrument that's been primed, and ready, and destined for the spotlight. And that's when your message takes off. When you get given that microphone metaphorically or literally, and you're speaking from a place of groundedness and authenticity, that's when your message takes hold. That's definitely something Sally Hogshead before- it's messages that fail to fascinate become irrelevant, and I think that's right because what's fascinating about someone is their authenticity, not the facade.   Jenn T Grace:              Totally. And I feel like you are probably a living example of this as I feel like I am too. Is that I really pride myself on being the same Jenn. So whether you catch me when we're having dinner with a couple of people, whether it's at a conference, or whether we're having a one-on-one conversation or a conversation that thousands of people are listening to, I feel like I really pride myself on always being that same person, so there's never that jarring disconnect. And I feel like you are always the same person regardless of what interaction I have with you, and I would imagine that probably carries out through other people as well.   Jonathan Lovitz:         Well I really appreciate that, and I'll be the first to admit it wasn't always that way, and that was a major life lesson and journey for me was figuring out that's who I'm supposed to be, is myself all the time. And I definitely see this among a lot of young people, and people starting out in their careers, is trying too hard to please everybody by pivoting. That when you're in the office you're trying to please the boss, so you've got one persona versus who you are with your friends, or who you are with your family versus who you might be when you're networking with your eye on the next job, and that doesn't work.   Jenn T Grace:              It's exhausting.   Jonathan Lovitz:         It's just too exhausting, and for anyone who's ever been through the coming out experience in their professional life, they know about when you can bring your best self to your work by being who you are. Your work has never been better, in fact your whole life gets better because that lead vest comes off. So do yourself the favor and take off a couple extra layers of lead vest and just carry yourself around.   Jenn T Grace:              Yeah just being the same person. I just had an introduction from a colleague to a Fortune company, and it was a CMO and it's not typically a recommendation that I'd prefer written an email, but the introduction was, 'You need to meet Jenn, she's whip smart and she gets shit done.' Like that was exactly the line. And I'm like okay, this was to the CMO of a really large company, I'm not sure that that would be the natural way I would like to be introduced, but it actually is who I am, and when I had that first initial call with this particular company, it set the tone so beautifully because I- and I really even with sales calls and high people in larger companies, I'm still genuinely the same person, but it really kind of was very freeing to be like, 'You know what? This is how I was introduced, they still wanted a call with me, so I can really just kind of be who I am,' and it was just such a natural flowing conversation because of that. Even though I wouldn't necessarily want that to be the way I'm referred frequently, but it worked out so beautifully. So I think that it really kind of comes down to that authenticity, and for me having the moniker of the Professional Lesbian, that immediately weeds out people that would not even want to give me the time of day. And to me that's a great thing because I don't have to waste my time or someone else's for them to see if they even want to build a relationship with me.   Jonathan Lovitz:         Oh I think you're so, so right. We don't have time anymore to have to chip away and figure out what's behind the facade. Leading with yourself is the easiest way to make sure people get what they pay for, literally and figuratively. And I can't tell you the number of times in my career I thought I've gotten to know someone under a totally false pretense, and when the mask came off and I was so disappointed with the person that was really underneath, I wish I had known that from the beginning.   Jenn T Grace:              Yeah.   Jonathan Lovitz:         Because it's wasted a lot of time and energy and frustration, and I came out on the other side more aware of what I don't want in my life, which is potentially a great lesson, but again speaks to the value of your own brand and self-awareness. Be aware of what you're putting out in the world because that's what people are buying. And in a world where we all look to our Yelp reviews before we buy anything, word of mouth is your living Yelp review, and we want it to be a good one for you.   Jenn T Grace:              Absolutely. So I feel like we're getting already to almost 45 minutes, we've already been talking that long, and I feel like we could be talking for days because there's so much information to be had, and we both have communications degrees which is why I think it's kind of morphed into what we're talking about. But I want to ask you what is the best piece of advice that you've been given? And not even necessarily related to branding or anything like that, but just kind of in business or in life. What is it and who gave it to you?   Jonathan Lovitz:         Well you'll indulge me I'll have to say it's two.   Jenn T Grace:              Okay.   Jonathan Lovitz:         Because in my personal life it came from my parents when I was a teenager and really struggling with who I was personally, what I cared about versus what was expected of me as a teenage boy in the suburbs, and all the things that I was into when I was far more interested in being involved in theatre and school than I was sports and friends and all of that. And all my- and after all the time talking to school counselors, and all the stress of all of that in your teenage years; sitting down and having a good cry with my parents and them saying, "Yeah but do you like you? Good. Stick with that and that's all that matters."   Jenn T Grace:              That's beautiful.   Jonathan Lovitz:         And that has served me well in my personal life ever since. It's just thinking, 'If I'm unhappy with something, all I have to do is change it. I could sit here and rock back and forth and worry about it, or I could make it better.'   Jenn T Grace:              Yeah.   Jonathan Lovitz:         So that certainly served me in my personal life, and then in my professional life which I am so grateful as I said at the beginning of all this, very bizarrely and organically led me to such incredible experiences, it's all been because I never let a door that was closed dissuade me from a path. And anytime that there was a door, I have been told by so many friends, and colleagues and mentors, 'Build your own,' and that has always served me well. Between the idea of never letting a lack of an opportunity mean that there isn't one, just should inspire you to come up with a creative solution, and that usually leads you to lesson number two which is it's usually better to beg forgiveness than ask permission.   Jenn T Grace:              That's my favorite quote.   Jonathan Lovitz:         Yeah, get it done, wow people, and someone will help you get out of any kind if icky situation that arises with it. But it's better to have done it. Another great Sally Hogshead quote was something to the effect of the world was never changed by people who just kind of cared.   Jenn T Grace:              So true, especially in this work, right?   Jonathan Lovitz:         Yeah, exactly. And whether it's your personal business, or community service, or whatever it may be, care with all you have because you're only going to get one shot to make a difference.   Jenn T Grace:              I love that. I love that. I feel like we should end on that because it's so beautifully articulated. But before we actually end, how do people find you? So tell us all the different ways in which they can get a little bit of loving from you.   Jonathan Lovitz:         Well if they ever want to know about our professional work, and the great things we're doing to make the world a better place for LGBT people to live, and work, and thrive, get involved in www.NGLCC.org. But for me personally I have a website, www.JonathanDLovitz.com. It's a little bit under construction right now, so anyone out there with some great web skills, do feel free to get in touch. But there's my links to all my social media are there, I'm really active on Twitter, it's my favorite. @JDLovitz. I will always write back and get in touch with people if they use the email link on my website. There's no such thing as a relationship without value, so I hope to hear from everybody listening. I hope to always be a good friend and connection with you, Jenn, I think your work and energy you put out into the world is so inspiring and we need a lot more of you out there, but I'm pretty glad that there's just one Jenn Grace.   Jenn T Grace:              Thank you, I appreciate that. We should just start cloning ourselves and just have a little army. Wouldn't that be great?   Jonathan Lovitz:         Absolutely. I don't know the world needs another one of me, I think I'm- certainly my partner wouldn't want more.   Jenn T Grace:              I would say the same thing about my wife. Yeah I don't think she wants another one of me either.   Jonathan Lovitz:         Yeah.   Jenn T Grace:              They get the best of us, don't they?   Jonathan Lovitz:         They sure do, even at the worst.   Jenn T Grace:              For real. Alright this has been great, thank you so much for being a guest, I really appreciate it.   Jonathan Lovitz:         It was a real pleasure and an honor, and I hope to do it again. Thanks for all you do.   Jenn T Grace:              Thank you for listening to today's podcast. If there are any links from today's show that you are interested in finding, save yourself a step and head on over to www.JennTGrace.com/thepodcast. And there you will find a backlog of all of the past podcast episodes including transcripts, links to articles, reviews, books, you name it. It is all there on the website for your convenience. Additionally if you would like to get in touch with me for any reason, you can head on over to the website and click the contact form, send me a message, you can find me on Facebook, LinkedIn and Twitter all at JennTGrace. And as always I really appreciate you as a listener, and I highly encourage you to reach out to me whenever you can. Have a great one, and I will talk to you in the next episode.

Women & LGBT Entrepreneurship Dissected with Guest Jennifer Brown Jenn T. Grace: I am thrilled to be talking today with Jennifer Brown, Founder and CEO of Jennifer Brown Consulting (JBC), a New York City-based consulting firm that is a womenowned and LGBT-certified business. Jennifer is a vocal advocate for workplace diversity and a passionate social entrepreneur who has created a thriving business by doing the work she loves. Welcome, Jennifer. Jennifer Brown (Consulting): Thanks for that introduction, Jenn. I’m excited to be here speaking with you as well. Jenn T. Grace: Great, then let’s get started. You actually began your career as an opera singer and eventually realized that you were meant to be using your voice in a different way. Can you share a bit about your professional journey and how you came to founding JBC in 2004? Jennifer Brown: My story has been an interesting one with lots of twists and turns. I originally came to New York to be a singer. I got a master’s degree in opera and voice, had an agent and was auditioning on the opera circuit. I really believed that was going to be my life. Unfortunately, the arduous training caused me to injure my voice and I ended up having to get several surgeries. Although I recovered fully from those surgeries, my stamina for performing multiple times a week and for touring became difficult to maintain. While licking my wounds a bit, thinking about what I wanted to do next, I realized that my stage background was actually great preparation for a career in training and organizational development. People who have performance skills do very well in this career because it requires creativity and the ability to improvise. In addition, as is true in many fields, you have to love selling and business development, which I did. I started out in internal HR roles, gaining my chops for the organizational development and consulting world. When I was laid off due to a restructuring at the company I was working for, I realized I was better suited to being an external consultant than working inside. So I made the decision to hang out my shingle. Initially, rather than incorporating myself or establishing an LLC, I took an interim step. I became a subcontractor for other training companies. They would send me into corporations and I would deliver training programs. Sometimes I designed those programs myself but most of the time somebody else designed and I delivered. Through that experience, listening to group after group of managers who attended these trainings, I started to form my own opinions about what was broken in the workplace and how it could be fixed. One thing led to another, and eventually I stopped subcontracting and started getting my own clients. I was finally privileged to start selling directly to my first client, then my second, then my third, then, before I knew it, it turned into 10! I started hiring people, and I began morphing my role from one that focused on delivery to one that prioritized running the business. I essentially went from working in the business to working on the business. That meant a combination of marketing, sales, brand building and thought leadership. Today, I continue to explore the journey around building my personal brand. There is my brand and then there is the company, JBC. The whole concept of being a founder who builds a company while at the same time thinking about your personal brand is something that I’m thinking a lot about these days. Personally, I don’t just want to be managing my business. I want to be out there changing the world in a broader way. This next phase of my professional journey will be about the intersection between my company and my personal brand, figuring out how to make both successful. Jenn T. Grace: Wow, that is quite a journey so far, and as you've alluded to, you are still on that journey. What inspires and drives you to continue moving forward? Jennifer Brown: I’m driven by the fact that there is still so much left to be done related to diversity and inclusion in the workplace. Especially when you step outside of urban areas or the Fortune 100 companies that we tend to work with, many organizations haven’t made building an inclusive workplace a mantra and a commitment. They have not put in the investment, and their employees’ experiences reflect that. This is a very personal mission for me because when I was working in corporate roles, I was in the closet. I felt like there wasn’t a place for me in those environments, and now I realize what a loss that was for my employers. Companies lose when they fail to create corporate environments where employees feel comfortable bringing their whole selves to work. There is a clear, bottom-line advantage to encouraging diversity and inclusion in the workplace. I believe that Find the Gay Business & Marketing Made Easy Podcast in the work we do at JBC is helping to spread that very important message. iTunes Find the Gay Business & Marketing Made Easy Podcast in iTunes Jenn T. Grace | www.jenntgrace.comThis is an especially important message to be heard among executives. They are the people who have the power and resources to stand up and say, “I believe in this, and here’s why we’re going to put our money where our mouth is as a company.” We help companies understand why they need to care about inclusion and how they can go about making progress within their cultures. Creating inclusive workplaces is a tool for growing a business and it’s critical for achieving innovation. Within corporate entities, we need to keep pushing at all levels—certainly at the executive level, but also among employees and entrepreneurs because change happens from the bottom up as well.  Jenn T. Grace: Let’s talk about supplier diversity and supplier certification. Those two terms are still a mystery to many people. As an out lesbian, how have you been able to leverage your status as an LGBT business owner and as a women business owner? Jennifer Brown: At the end of the day, we are all marketers. Whether you have a sales role or not, especially if you are a business owner, you spend a lot of time selling. Supplier certification is very exciting from a marketing standpoint. For example, as a women-owned and LGBT-owned business, I get access to business opportunities that I might not otherwise have. I get access to a network of entrepreneurs, which is useful to me in terms of strategic partnerships, vendor relationships and also suppliers for our company. Also, the corporate network of sponsors that are involved with and support organizations like WBENC, Women’s Business Enterprise National Council, and NGLCC, the National Gay & Lesbian Chamber of Commerce, is highly valuable. The corporate sponsors are all over these organizations’ conferences and other events. The introductions that I have made and benefited from in this ecosystem have been incredible. The relationships we’ve established through NGLCC and WBENC have led to bidding opportunities that weren’t always publicly known. We have bid on some of these RFPs and won! Bidding on an RFP is a time-consuming and expensive task for a small business, but these types of gigs can be game changers. If you win one huge contract, it can really change your trajectory in a positive way. One of our success stories was with a Fortune 50 financial services company. We bid on and won the opportunity to lead a three-day LGBT leadership-training event that this company now holds three times a year. We are now in our third year of delivering the program and the client is extremely satisfied with it. That is just one example of an opportunity that has come to me because of my status as a diverse supplier. People are often intimidated by these certifications because the paperwork can be intense. They want tax returns and letters of recommendation. For LGBT certification, there are even status qualifiers, which essentially require you to “prove” your LGBT status. It is certainly a robust process, but it’s also a very clarifying exercise that can help businesses get things in order. The certification bodies do not require high revenues. In fact, you can be a pre-revenue company and still get certified. So as an exercise alone, I believe certification is worth it. In addition, it is a great networking opportunity, and a feather in your cap that you can use to market yourself. Remember, certainly in the corporate sales space, the leading companies out there are trying to find you. Jenn T. Grace: What is the most rewarding part of working with corporate clients? Jennifer Brown: The number-one most rewarding part is feeling like I am making a difference and leaving a legacy. I am planting seeds. It is so rewarding when I’m facilitating a training with a senior management team and someone finally makes a connection. They have a light-bulb moment. Maybe it’s a woman who realizes why she’s been facing certain challenges. Suddenly it clicks, and she understands how she can modify her behavior. Or I’ll be working with a white male executive, and suddenly he has a breakthrough—intellectually but also in his heart—about what inclusion really means, and why it’s so important. It usually involves locating something in that executive’s story that he can then use to communicate as a leader in a way that resonates with the workplace. I love helping executives understand, and truly believe, that workplace inclusion is an important part of their job, and that it’s important to them personally and to the business. When I can be a part of that change in mindset, especially at the executive level, it is really exciting. Sometimes just a little tweak at the top of the house can have a big ripple effect throughout an organization. The transformation of someone with influence and positional power can be huge. In that way, JBC is at the genesis of organizational change. Jenn T. Grace As a successful business owner, I’m sure you have picked up a lot of valuable insights and tricks of the trade along the way. If you had to narrow it down, what one piece of advice would you give to business owners and entrepreneurs? Jennifer Brown: The most important thing is to realize very quickly your unique gifts. That is a journey. You have to pay attention: When do you get energized? When are you in the sweet spot? When you run a business, you have to do a lot of things that you don’t like. For me, those things have been operational duties, setting up processes, and anything to do with finance and accounting. Immediately when I started my company, one of the first things I did was outsource my book keeping. I knew that I would be much more useful to my company if I was out there selling instead of entering taxicab receipts in Quickbooks. Many entrepreneurs try to take it all on themselves. They think they can learn how to do everything. Maybe you can, but that’s not the point. Running a successful business is a game of time management. You need to figure out what you can do very quickly and intuitively versus what things are going to unnecessarily eat up your time. As a born business development person and marketer at heart, I had to invest in a complementary senior person in a COO/CFO type of role. Without that, I knew I would run out of bandwidth and expertise very quickly. I wanted to safeguard our revenue and ensure that I was running a solid company. If you are at all successful, scalability will become a challenge. I recommend reading entrepreneur books that focus on scaling, such as The E Myth because it’s a very important topic. You can’t be everything to everyone, even if your company has your name on the door. So, ask yourself, what is your towering gift? Then put all of your energy there. Jenn T. Grace: You mentioned that you are a marketer at heart. Can you share one piece of marketingspecific advice? Jennifer Brown: I love marketing. It is what I would do all day long, if I could. JBC’s business is all referral based. We have succeeded to a large extent through our pipeline of interest, which exists because of the branding and marketing work we have done. I am always out there circulating at conferences and events where my existing and potential clients gather. This is great for networking, as well as learning about best practices and thought leadership in your industry. I have built relationships with conference companies so that they now expect me to come to certain events. It has been an incredibly successful strategy for me. I can name 15 clients that have come from audience members when I was presenting at an event, or moderating or participating in a panel. I don’t charge for that kind of work. It’s a “give before you get” mentality. Make yourself useful before you even talk about money. Sales will come if you add value and put yourself in front of the right people. When you present yourself in a vulnerable and authentic way, people respond. When I participate on panels, I make it all about other people’s expertise and do whatever I can to help them get out their insights to the larger community. This has been a great way to build our brand and it has resulted in real business. Put yourself in the business of creating value and sales will follow. Jenn T. Grace You are clearly very passionate about the work you are doing. Is there something specific that you are particularly excited about at this moment? Jennifer Brown: There is an opportunity for me to really invest in my personal brand over the next year or two. I want to become more visible as a person and a founder. There are CEOs, CEO and founders, and just founders. As a business owner, this is something else to ask yourself: Are you a founder? Are you a CEO? Are you both? I am much more of a founder than a CEO. What’s exciting for me is the opportunity to invest in the company in a way that allows me to pursue building my personal brand. This involves professionalizing my management team. The benefits of this will accrue to the company but I also want to monetize and create a good revenue model around the personal brand. I want the success of my company in combination with a refined personal brand to continue creating a rising tide that lifts the workplace as a whole. I am not sure yet how this structure will look, but I have the pieces of the puzzle. My challenge now is to find the best way of putting them together. Jennifer T. Grace: Jennifer, thank you so much for taking the time for this interview, and for your enthusiasm and professionalism. It has been fantastic. Where can people find you if they want to learn more about you and your business? Jennifer Brown: We have various online platforms where people can reach out: Our website is www.jenniferbrownconsulting.com If you need to get in touch with our company, email info@jenniferbrownconsulting.com Our Twitter is www.twitter.com/jenniferbrown We’re on Facebook and LinkedIn under the company name. We also have a group called Diversity & Inclusion Leadership on LinkedIn. The group is made up of are hundreds of people from our network, including entrepreneurs and corporate diversity and inclusion advocates. Members share articles and have lots of interesting conversations there, so if the topic is up your alley, I suggest joining that group. (You can find the group here: http://www.linkedin.com/groups?gid=4517615&trk=myg_ugrp_ovr) People can find additional information about JBC through researching ERGs, or Employee Resource Groups. A lot of our work focuses on ERGs, and we are one of the foremost resources for consulting in that area. If people Google ERGs, they will find our website as well as several thought leadership papers that we’ve published on the topic.

So let's just hop right in, dive right in, and so today on the podcast we're recording this at the end of December, 2015, and I want to share with the listeners, and with you Sam, just some of the bigger more influential things that have happened over the year of 2015 as it relates to LGBT equality. And the lens in which our discussion will naturally have is really through economic impact, business advancement, just all of the really kind of awesome things that are happening from an equality standpoint that affect LGBT, small business owners, and subsequently those who support those small business owners. So I know it would the elephant in the room if we did not start this discussion on the topic of marriage equality, because even if you're living under a rock, you still are very well aware that marriage equality has arrived, at least in the United States. So I would just love to kind of hear your perspective, Sam, on how you feel this has impacted not just the fact that we can get married, but also from a business standpoint. And I know that you had mentioned that you were actually on the steps that day that it was announced. So I'm sure that was like a really kind of surreal experience. Could you just talk to us a little bit more about that?   Sam McClure:            Yeah, absolutely. Yeah it was quite a day really. You know, we're so lucky here in Washington that we're physically close, we're in proximity with powerful decisions that really alter the landscape of possibility for all kinds of people, and particularly as you said 2015 has just been a remarkable year for people who identify as LGBT. You know the day that the Supreme Court decision came, there'd been some waiting, right? You get these frames of time; well it could happen during this time, and then it doesn't happen and everyone was just reading the SCOTUSblog every day. And we had already decided as a team that when the announcement came we wanted to be there, and we were there when the case was started, when arguments were made, and we went back when the decision came down. And it was really very powerful to see all the people there. And I sort of don't want to sugar-coat it because really on both instances, not only were there many, many advocates there who worked for this change for decades, but there were also hate groups, there were religious extremists who were really vocally abusive to people that were in the audience. This is Washington D.C, this is a free country where we have the great spirit of democracy which allows for every point of view to be heard. But I must say despite the fact that I hold those values close and I believe in them, it was really hard to watch the sort of hateful rederick that was being launched around that space during a time of celebration. Particularly for some of our friends who had brought their whole families. We had one set of people with us, I know the parents, they're both women, and they've got three young children who- I keep saying they're young children, I actually think they just graduated high school, but I've known them most of their lives. They were all there together to celebrate it, and I think it was really hard for their children to see that there were people who were organized to push back this kind of opportunity for their family, and it really means the world to kids to know that their parents have access to marriage, and they have all the legal protections that they need as a couple and as a family. So yeah, it was a- surreal is a good word, you said surreal earlier, it was definitely a very surreal day, it was one of sort of emotional extremes feeling that the weight of the celebration, maybe a little bit of fatigue that this heavy lift that so many advocacy organizations had been working on for so many, many years, really was just tipped over. And so it was exciting, and it was also just sort of an emotional roller coaster that day. Of course all of us who are professionally gay, we went into a bit of a media blitz, so the next few days were quite difficult with interviews and talking to the media. But also really just talking to our different stakeholders about, 'Hey what does this mean in the immediate term? And what should we do?' And there was a little bit of waiting for lawyers to sort things out, and for rulings to come down. But yeah, it was amazing. Very amazing.   Jenn T Grace:             So I was not on the steps, although I feel like it was just as an emotionally kind of toying day; and of course June 26th is my birthday so I feel like I'm somehow a lucky charm in this situation. But I know that we were headed to- it was a Friday, we were headed to a friend of ours wedding actually that evening, and it was actually really interesting to be at someone's wedding- a straight wedding mind you, but at their wedding and for there to be so much chatter about the fact that equality was here, and it was a very positive chatter at least, so that was really good. I wonder if you could shed a little bit of light on kind of what I saw anyway, as the discussions that started unravelling after. Like the post-marriage equality world. I know that there was a lot of people talking about it, a lot of people writing about it, and I did see a fair amount of opinions that were saying like, 'Marriage equality is here, now we don't have any work to do.' You and I both know that is far from the case. But what did you see, and what did you experience kind of from that angle of people saying like, 'We have marriage equality, so our work here is done.' Did you hear that personally from anybody? Or were you having kind of a different conversation because you are in the nation's capital?   Sam McClure:            Yeah, that's a great question. It was a little bit of both, really. I mean there were some people- and frankly there was at least one organization that's sole mission was marriage equality, and they did close up shop right after the ruling. And I have to say I really respect that decision; they had a singular focused mission, they achieved that mission, and they concluded what they came to do. And I think for an advocacy organization, it's really important to sort of work towards the time when there's no need for your work, but I appreciate that they did that. However if you look at the broad landscape of what is the experience of an LGBT person, even just limited to here in the United States, where frankly we have a pretty high level of privilege. Marriage was really important, and I think it was something that became a high priority in the movement, maybe the highest priority some time ago, and one could question whether that was the right decision or not, or whether non-discrimination protection should have come first. It's sort of moot at this point because marriage did capture the imagination of the nation, and it really unified a lot of people to- just sort of understanding what's the day-to-day experience of a couple who don't have access to the protections offered by marriage, and what a really unjust dynamic that is. And it was a- we talk about it as a long journey, but I mean if you were looking at social movements, it actually came quite quickly in the overall scheme of things if you compared it to other struggles. And yet, it came in such a visible way, and such a large campaign movement for lack of a better word, and then resolved by the Supreme Court. I think there was so much drama to that, that it was actually easy for people to perceive the size of the win could easily be translated to, 'Well this is the win,' and we did have to remind people that there's a lot of work that's not done, and there's work that one would almost assume had already been done if you didn't know any better, but non-discrimination protections is a big one. There are still a lot of places here in the US, and again this is probably- we do have a very high level of privilege compared to many other countries where LGBT people are far more oppressed. But you wouldn't think that in the United States of America one could still be fired from their job just because of their sexual orientation. And it's even worse than that, it's like the perception of someone's sexual orientation. So I think many people remain quite vulnerable in terms of employment protections, and frankly not only LGBT people, but people who are different in any way on the gender spectrum. There are a lot of people who don't identify as LGBT, but may express themselves in a way that is not necessarily sort of in the center of the spectrum of their gender, and they may be treated completely differently because of that, and that creates a lot of vulnerabilities in the workplace. So we have a long way to go to help change hearts and minds so that people understand that LGBT people remain vulnerable in many ways, and to have the will to pass laws, make policy changes that would offer protections to those folks.   Jenn T Grace:             I remember in 2013 when we had DOMA and we were tackling that issue, also having a decision on June 26th, I remember that there was an onslaught of people changing their profile pictures to the HRC equal sign that was the red and pink. And I remember specifically that it was about three or three and a half million people who changed their profile to that. However in just two short years from 2013 to 2015, I read an article that Facebook had put out that 26 million people changed their profile picture to have the rainbow filter to celebrate marriage equality. So I feel like just from that kind of standpoint in a matter of two years, to go- and mind you the HRC is obviously an organization that not everybody is aware of, versus Facebook saying, 'Hey change your profile to a rainbow.' But that is still a very, very big difference I think in terms of just kind of the impact and the fact that so many people were willing to express their support for marriage equality, even something as simple as changing a profile picture on Facebook. It seems like such a small thing, but at the same time I feel like there's a lot of significance to the massive amount of people who were willing to change that, even if they may have somebody in their lives that may or may not have actually agreed with that decision.   Sam McClure:            Yeah, I agree and I think that's such an astute observation really, and such an important thing to talk about. Because if you were going to sort of analyze that a little bit, I think what you're looking at in the difference of those statistics is the journey of changing hearts and minds one at a time. One family, one relationship, one friend, one colleague, one neighbor, one public official; whatever it is. This kind of change really happens at the places where we experience emotion, and in just a short amount of time, the imagination and the compassion of a nation was really captured, and pushed in a direction that created a much higher level of equality for LGBT people in this country. And frankly I think we need the same kind of journey on employment non-discrimination. We need to keep talking to people and help them understand what vulnerabilities exist, and to put those in really tangible stories- human stories that people can understand. I mean I actually have an example sort of in my mind, if you don't mind me taking a little bit of a pivot.   Jenn T Grace:             Yeah, please.   Sam McClure:            I was at a gathering yesterday where I had an opportunity to talk to some of my most respected colleagues here in Washington about issues that they were working on, and actually ran into my friend and colleague Mara Keisling from the National Center for Transgender Equality. You should totally interview her sometime, by the way.   Jenn T Grace:             Yeah I would love to.   Sam McClure:            She's a giant in this work. And she was talking about how we're waiting for some particular rules and guidance to come down from the Department of Education on sort of the experience of transgender students in public schools. And it was just a brief conversation, and I was sort of overhearing her have a very direct dialogue on the policies with some officials who could affect that change. And you know, she was just trying to explain what vulnerabilities are created for these children during this time when people are kind of going back and forth on different issues, how do we accommodate all students in a way that's acceptable for everyone? And she pointed out that where they are in the current policy journey, young students- we're talking about adolescent children, have been put in a position where they have to go and be interviewed by the Board of Education to talk about how they're experiencing their gender. It was very heartbreaking to hear this story because I just know how dehumanizing a process like that can be for people.   Jenn T Grace:             Especially a child.   Sam McClure:            Exactly. A lot of times we think about transgender issues, and we immediately start thinking about adults because of different popular culture icons that get more attention or whatever. But at the end of the day when we're talking about protections for people, we have to remember that this often affects children, and these are probably the most vulnerable children in America right now, and I think it's just a perfect example of what you were talking about before. We can't really allow there to be this thought that we've somehow completed the work that we're here to do, because there still are many, many people including children who are very, very vulnerable right now. So I just want to put that out there, because I think it's something people need to be thinking about, and remembering that we talk about policy issues sometimes in very obtuse terms, but at the end of the day they all relate to some specific human experience that's being had by a person, and we all need to take pause and remember what that's like, what that person's experiencing, and what impact that experience is going to have on their lives.   Jenn T Grace:             Absolutely. I find that until someone knows someone that is directly impacted by some type of policy, there's just no human component to it. So I feel like to really- and again with the marriage equality, I think it was a lot easier to humanize marriage equality, because marriage is marriage, and it's so common. So to add the LGBT component to something that's so mainstream and so common as marriage, I feel like that's a lot easier to humanize versus trying to humanize the struggle that a transgender child might be facing. That's I feel like a much more difficult task, but certainly something that has to be tackled, because we need to put faces with names to make sure that we're really pushing these policies forward, and getting people who may or may not otherwise have known that such a policy were on the table, or maybe there is one that needs to be revised, or whatever it happens to be, I feel like it needs to be kind of a very grassroots movement. And going back to Facebook and kind of the power that Facebook has in so many ways of getting 26 million people to support marriage equality with a simple rainbow, and everybody knew what that meant, and if you didn't know, you knew somebody to ask because it was so- I remember looking through my friends list on there, and out of like 600 people, like 450 of them had changed to the rainbow within a matter of like an hour. So until we can find I think some kind of recognizable icon or figure or something to really kind of align with these other movements that are all kind of going concurrently, that you and I know about because we're professionally in this sphere, but the average person, or even the average person who would consider themselves to be an ally, may or may not actually know enough about the issue to really kind of be a pivotal, or an influential role in making that more of a reality for people. Would you agree with that, or any other thoughts?   Sam McClure:            I mean yeah, I definitely agree. I think we talk about grassroots work, and it really is- the work really is changing hearts and minds one at a time. And I think it means being present to conversations, being willing to answer questions when asked, and always try to help people understand that these aren't abstract issues. We're talking about someone's day-to-day experience. And you know, it's interesting that while so much progress is happening, we are going to see a lot of backlash behavior in the movement in terms of policy, and I don't want to get too wonky on this because I do work in policy and advocacy, and I know the language of bills, and laws is not interesting to everybody. But I would just throw something out there, that in 2016 I fully expect to see close to 100 bills, interviews in the US in different states that try to assert a religious freedom end goal, and they'll all be framed up differently, but every single one is aimed at one particular community to be divisive and polarizing, and to disrupt any potential additional progress that would be made for LGBT people. And one could also argue that they will be equally aimed at women's access to healthcare. And you know, it's really important that we keep having conversations with people, and that they understand what this kind of political activity really is. Because it will come masked, and not be obvious sometimes. I mean today's political discourse has got a level of rancor that is really despicable. And we have to be mindful and make sure that people are ready to translate, because people will hear many messages, contextualized many different ways, and we always need to aggressively point out when something is dehumanizing or demonizing of any particular community. And this will be used against not only LGBT people but difference in general. I mean we see a lot of really polarizing conversations in the electoral space right, and it's something I don't pay as much attention to, some of my colleagues do. But I will say just hearing news posts, and hearing chatter, conversations, it's very clear that some candidates and some legislators, they will appeal to people's most base emotions, and really to their dark secret sides, and their fears, and use those things to really amplify divisiveness and hatred in a country that's really based on the opposite of that.   Jenn T Grace:             Absolutely.   Sam McClure:            It's a nation that's based on welcoming all people, and this nation is a rich, diverse tapestry of every ethnicity, every community of faith, LGBT people, non-LGBT people, people with disabilities, all of the many, many complex and beautiful identities that make up the fabric of this nation. So I think we just have to be prepared that there's going to continue to be a lot of rancor out there, and we need to be prepared to speak to it, and not be afraid to tell the truth, and remind people what the specific pieces of legislation do to individual people, and families, and children. Important.   Jenn T Grace:             How do you see America's reaction to the bills that you fully anticipate are going to start coming down the pipeline? Because I just refer back to earlier in the year with the Religious Freedom Restoration Act, and all of the- I don't even know a delicate way of putting it, but the shitstorm basically, that swept through Indiana and the governor there for his decision around this. So I know that there are so many corporations in the Final Four, and Silicon Valley CEO's, people standing up saying like, 'This is ridiculous.' So do you foresee I guess that type of reaction? Or do you think Indiana for some reason was more of the anomaly to this larger issue at play?   Sam McClure:            Well so tricky question, good question. First I just want to talk about something ironic about all the shitstorm that you're talking about happening in Indiana. I that should officially be the technical name now.   Jenn T Grace:             Good.   Sam McClure:            Thank you for that, Jenn. So there's something really ironic about all that, right? So all of that public backlash that happened, much of it coming from Corporate America; I know we were very vocal in the early days around that, as well as were many of our corporate partners, local chambers, business owners. But all of that noise and pushback came after it was already done. Like there was actually very little done in a timely manner that could have pushed back those outcomes. And from sitting at my desk here in Washington D.C. where I get a lot of calls from a lot of different places on these types of issues, while we were answering hundreds of media calls, wanting to talk about what had already happened, we were also getting calls from other states like Georgia and Nevada, where these bills were still in motion, and if there was work that could be done to slow, stall, stop or even kill these bills. And in my office I had to make a conscious decision to have just one person taking all those media calls, and having the rest of the team connecting to local advocacy efforts in these other areas to say, 'Hey what can we do right now to bring this very same conversation, which is these bills are incredibly bad particularly for the economy because they're so polarizing. What action can we take to push back on those types of efforts?' So I guess- maybe I'm not answering your question exactly, but I guess I would just want your listeners to know that it's really important that we're proactive, and that we do react to this kind of bills- these introductions, but that we do it in a right timeline. It's really easy for everybody to jump on the bandwagon and demonize something that's already happened, and then hundreds of thousands more to sort of coattail on that. And everybody could be loud and aggressively saying, 'This thing happened and it was disgusting, and now we're going to punish you for it.' And that's good, I'm not saying we shouldn't do that, but I think we should also think about, 'Well what can I do when a bill is first introduced? What action can I take to go and talk to a legislator and help them understand why this is bad for my community, my state, our country?' And I think that's what we have to stay focused on, is to not let these things get so far that they gain the kind of momentum where they're not stoppable. I mean the way this nation is run from a policy perspective, it's very complicated. States have a lot of authority to make their own decisions on issues, and a federal policy may or may not influence or change those things, and at the end of the day this is a democracy where every voice can have huge impact, and people can't sit quietly while the government is being taken over by any particular type of extremist. The very principles under which this nation was founded, had a lot to do with religious freedom, but that freedom was about not oppressing anyone, and not forcing anyone to acquiesce to the will of the state. And now this religious freedom concept is being delivered in a very, very twisted manner that is literally the opposite of that. So it's something to be mindful of, and I think it's also just as important to really listen to communities of faith, welcome communities of faith, and really respect people's- the freedoms and the independence that they do have around their faith. But we can't let faith communities dictate one dominant point of view that oppresses others. So it's very complicated, but it's also very simple because these bills are laser focused on polarizing and dividing, and effectively prohibiting people from getting what they need.   Jenn T Grace:             You know, I wonder if- going back to our conversation about humanizing things, I wonder if the backlash came post-decision, because now it was easier to demonize the governor of Indiana specifically. So now there's a very clear villain for everybody to hate, versus while the bill is in some sort of state of progress, there's no one person that everybody's like, 'I hate that person. That person's the one who's causing this problem.' Versus when you have somebody who physically signs the bill and puts it into motion, now you have a person to actually hate. So I wonder if that might have something to do with- and not just specifically for this, but just in general in terms of I think just lack of awareness from a public education side of things is that the general public just does not understand, because these things are built so divisively, and because they're so filled with language that the average person just cannot wrap their head around, versus now the dirty work's been done, you have people who have analyzed it, and now the media is spreading the message of, 'We now have to go after this person or this particular issue or party because they've done this.' Now there's a clear villain in the situation. I don't know, it just makes me wonder.   Sam McClure:            Well yeah, I think that's fair. There's no question really. I've even heard people talking to other governors, and using this particular governor as an example. It's like, really? 'Do you want this to happen to you?' There's something to that. I guess I would just say from a 'what can we do' lens, that it's really important to remember that the legislators work for the people at the end of the day, and at the beginning of the day. Sometimes we have to remind them of that. But for a bill to go through the process that it takes to become a law, and then to get to a governor's desk, and then to get a signature, I can tell you there were a lot more people working on that than those legislators. There was an organized political push, and one has to be just as organized, and just as vigilant when we're on the side of stopping this type of legislation. And we can blame that governor all we want, but at the end of the day, every citizen in this nation has to take responsibility for their own role in the process.   Jenn T Grace:             Absolutely.   Sam McClure:            If one side's going to show up, the other side has to show up too. And it's not just about having public demonstrations, although I would argue that does have value. But it's also about asserting one's influence. I think sometimes our expectations for elected officials are just too high. We really want them to be leaders, and-   Jenn T Grace:             They aren't always.   Sam McClure:            They aren't always, and frankly by design, we're supposed to be the leaders. We're really supposed to bring the voice of the people to our representatives, and they are to represent the will of the people in the way they govern. And very often a legislator needs a reminder of who the people are. There's all these- so there are so many examples where legislators- I've even heard this. It's been a while, but I remember hearing a legislator say, "I don't have any LGBT people in my district."   Jenn T Grace:             Yeah.   Sam McClure:            And I would be like, well this is sort of awkward since I live in your district.   Jenn T Grace:             Yeah.   Sam McClure:            And I have an entire group of people here to lobby you today, and they all live in your district. Well the reality is that you just don't know everyone in your district, and how could you? But here we are today to talk to you and help you understand who we are, and why this particular policy is important to us. And I think the same could be true for any type of diverse community, that sometimes the legislator doesn't know- they haven't had personal contact with a particular point of view, or a particular identity. And we all have to make those connections happen, and it does help to again, humanize issues and remind people that at the heart of every public policy issue is an individual person, and their journey as a citizen, and the experiences that they're having, or the things they don't have access to.   Jenn T Grace:             And it's our responsibility to- as just American citizens to be part of this discussion. And if we aren't part of the discussion I feel like we don't really have any right to be complaining about what's happening then. That's my personal opinion anyway.   Sam McClure:            I think it's true, and it can be exhausting, and sometimes we all have to tune out the politics because it could hurt your soul a little bit. But I also think we have to tune in at other times when our voices are important. At the federal level we have the introduction of the Equality Bill, which I don't know if you've had a chance to review it, or if others have, but it's really the largest bill we've ever seen that pushes for real equality in this nation for LGBT people. It's a complicated and dense piece of legislation, but it would cover employment protections, it would eliminate discrimination in housing and public services, and many, many areas where LGBT people are still experiencing really extreme vulnerabilities. And I think the bill is going to have a really long journey, but it's a really important step, and I was honored to be in the room the day the bill was announced in the press release- or the press conference I should say. And it was amazing to hear all the speeches from progressive legislators who have fought for the civil rights of multiple different communities who are now being aggressive leaders to ensure that the road to equality- full equality doesn't stop just because of marriage equality. So that's really important.   Jenn T Grace:             So I feel like this is kind of a really good segue, because I have not talked about the Equality Bill here. I have at one point or another talked about the Employment Non-discrimination Act. But I know that we've been a little bit ho-hum in terms of talking about like the Religious Freedom Restoration Act, and kind of some of the negative that's happened. But I know NGLCC, and you personally have a huge, huge victory, which I have not yet actually talked about on the podcast. So I'm really excited, because we can kind of change the direction of the conversation from talking about what Indiana did or did not do properly, to talking about Massachusetts, and the Executive Order in Massachusetts. I would love for you to kind of maybe give a high level overview of what the Executive Order was, and what NGLCC's part in that was, and yours personally, and then how that actually impacts so many LGBT businesses.   Sam McClure:            Yeah, absolutely and thanks for bringing that up. I'm super proud to talk about this, it was a little bit of a labor of love for me, and- I don't know why I say that because I think most of my work is indeed a labor of love.   Jenn T Grace:             I think it all is.   Sam McClure:            Yeah, as I often say to people, I have the best job ever and I'm one of those lucky people that gets to do work I'm really passionate about. So the Executive Order in Massachusetts, this is very historic, first of its kind anywhere. As you know very well, and I think I've talked to your audience about this before. The NGLCC, we're the certification body, we certify LGBT-owned businesses, and we created the LGBT inclusion in supplier diversity. And I think we're very well known as the industry standard for this type of trend shaping in supplier diversity. If you look at our certification, and the kind of success we've had in just- it was created in 2004, so a fairly short amount of time, and you fast forward to now when we're accepted by over a third of the Fortune 500, they recognize our certification, and they actively seek out certified LGBT business enterprises to add to their supplier diversity programs. So basically creating contracting and procurement opportunities intentionally for this community just as they do for women and ethnic minorities. And that's a great success, we're very proud of that, and I think it's these Corporate America opportunities are really largely what we're known for. A few years ago we recognized and started talking about the fact that yeah, the marketplace, the private sector, they were doing great with increasing inclusion for business development opportunities. And I think Corporate America just really understands why this is important for building sustainable economic strength in diverse communities. People have to be given opportunities for more than just jobs. Jobs are great, and I would continue to fight for job creation everywhere in America, but if we want true equality and equity for all people, then we have to make sure that people who are in diverse communities and have less access to opportunities are intentionally included, and that efforts are made to make sure that they have access to business development and contracting opportunities which will help them scale and take some real equity in the economic experience here in this country. Now what I realized is that the private sector was doing a really good job of this. The public sector, government, lagging far behind. So we've always worked to increase opportunities for contracting in the federal government space, and we continue to chip away at that. And at the same time we've been working in states and municipalities all around the country to do what we can to sort of move that needle on inclusion in a meaningful way. And you know, we were contacted by the governor's team in Massachusetts back in May, and they were exploring ways to improve their supplier diversity programs in the state. This is all coming from the Department of Access and Opportunities and the Commonwealth. And it became apparent that they were aware of some of the work that we had done in California and other places, and they were really looking for a partner or an organization, just work closely with them to help them work through the policy internally, an administrative policy change. And I agreed to do that, and I really became a trusted member of the team there working for this change. To make a long story short, the governor did recently announce in November an executive order that not only added LGBT business enterprises to their supplier diversity programs state-wide, government procurement, but it also added businesses owned by people with disabilities, and businesses owned by our veterans. And these are three layers of very progressive inclusion, very, very important, and at the same time that they were doing this, they not only added more diverse businesses to the pool of people who would bid to bring innovative solutions to those procurement opportunities for the commonwealth, but they also increased the spending goals for all of the businesses that were already included. So sometimes we hear people say, "Well if we add another diverse segment there will be less opportunities for the people who are already in it." And they really prove that wrong in such a demonstrable way because they added three more numerating classes, and also increased all the spending goals for the women and minority-owned businesses that were already in the program. Is was really a very bold and innovative move, and at the same time they also increased the acceptance of third parties certifications. So organizations like the NGLCC can certify a business, and our certification will be recognized by the state. Versus the state requiring a duplicate certification. This has been a big problem in supplier diversity. Sometimes there's duplicate requirements that really create barriers for business owners instead of creating opportunities for them, which is not what it's intended. To get a change there was really just monumental.   Jenn T Grace:             Now I was living in Massachusetts back in 2004 when marriage equality became the first state to be legalized in Massachusetts. So does it surprise you in any way that Massachusetts would be the first one to stick the flag in the sand to say, 'Listen, we are now including- we are now doing this, and now rest of the country, get on board too.' Do you think that it was some kind of concentrated effort by just the governor and his team to say, 'Listen, we were on the forefront of this before, we want to be on the forefront again.' Or I don't know, is there any I guess information that you could share around why Massachusetts I guess versus another state?   Sam McClure:            Yeah I won't speak for the governor or the governor's team, I have to be really careful about that.   Jenn T Grace:             Of course.   Sam McClure:            But I think that the narrative you just described would be hard to resist. Massachusetts has been a leader in really creating the roadmap to equality in many respects. It's not a perfect state, they have other work that needs to be done yet. They also don't have adequate public accommodation protections as of yet, that's something that's in progress. But I do think- and it's also just from a respect to policy, it's very different to do something legislatively than to do it administratively. I think this was something that the governor's team could do with an administrative policy change that would not only make a policy shift that improves their supplier diversity program and includes more people, but it's something that they could do proactively in a precedent setting way without having to go through a legislative battle, or even a controversial public discourse. This was literally just negotiating through an administrative policy change, and making a conscious decision to say, 'I want to be a leader in this space, and I'm going to use my executive authority to do that.' And it's a very elegant piece of policy, the executive order, and I just can't give enough credit to this team who really wanted to do something big, and they found a way to do something big. And I think it's worth pointing out if maybe- hopefully not all of our listeners are a partisan in their politics, but I know many people are. It's very important to note that this was signed by a Republican governor, and I think sometimes people just don't think that- they just sort of think the only people that care about equality for LGBT people are in one party or the other, and it's just not always the case. When we're talking about the work we do, economic empowerment for people, advancing the economic strength of the LGBT community, we're literally talking about improving the economy by having an economy that includes more people. And that's where the power of the type of economy we have. The more engagement of more people, the stronger the growth of the economy, the more jobs, the more sustainable economic strength in a given community; whether that's a city, or a state, or even the nation. So I think it became less about sort of LGBT politics, and more about what's for the good of the commonwealth? Are more business opportunities for more people, and fewer barriers, and the way people looking for those opportunities in the best interest of all? Yeah of course they are, and I think that's why it got done, and it's worth remembering that when we look at all the economic development work that we do; it does not have to get mired down in partisan politics. When we're talking about economic advancement, this is something that's good for everyone.   Jenn T Grace:             So let's talk tactical for a second. So the listeners who are listening to our conversation right now, it's mostly business owners. I don't have that many people who are not a business owner. So it could be LGBT business owners, or it could be allied business owners. So my question on tactics is for those who live in the state of Massachusetts- so it's a two part question. For those who live in Massachusetts, what is that tangible benefit that a business owner who could be certified, whether it's LGBT, as a veteran-owned business, or a person with a disability. So what is that I guess tangible benefit as somebody who's in Massachusetts? But then what is the larger impact I guess for businesses who may not have- maybe they're not residing in Massachusetts; is there something that they too can access as a benefit as a result of this legislation?   Sam McClure:            Yeah, great question. So I'm going to come at this in a reverse order of the way you asked the question.   Jenn T Grace:             Okay good.   Sam McClure:            So number one, this win in Massachusetts is not limited to businesses residing in Massachusetts. The contracting opportunities are opened in the commonwealth. However any business owner who meets the requirements of the program can gain access to opportunities, and can get into the bidding process, and bid and win business with the government procurement systems, and the commonwealth of Massachusetts. So we're really talking about opportunities that are valuable from the tip of Maine, probably to the bottom of Virginia. I mean this is really we're talking about opportunities opening up on the Atlantic seaboard. And from a tactical perspective, the benefit is more access to more opportunities to bid and win business. And in terms of what's next, what do you do, how do you engage with this? Step one is contact the NGLCC, get your business certified as an LGBT business enterprise. If you're a person with a disability looking to take advantage of this opportunity, you contact the USBLN (the United States Business Leadership Network), and it's just www.USBLN.org. And you get your business certified as a disability-owned business enterprise. The veterans, I'm not sure exactly which certification program it is, I'll have to look that up. There's several different opportunities, and some of them come through state programs as well. But that's always going to be step one. Get the certification, and then get yourself registered in these portals to take advantage of these programs. Now I don't think we mentioned the exact date, but this just happened in early November, I believe it was the 3rd, but I'd have to check that to make sure. Should we pause?   Jenn T Grace:             Yeah, sure.   Sam McClure:            I'm getting an echo.   Jenn T Grace:             Oh you have an echo?   Sam McClure:            Yeah.   Jenn T Grace:             Is it on your end, or is it when I'm speaking?   Sam McClure:            I think it's on my end. Okay so I'll keep going.   Jenn T Grace:             Okay.   Sam McClure:            So I don't know if we mentioned the date but this was just announced in early November. And it's important to remember that now we're in an implementation phase and we're working to figure out how to align the different data systems and communication systems so that we could get the information out to all of our business owners. But step one remains the same always. Get your business certified, as a step one, and then work with the staff at the NGLCC, or the USBLN, or any other certification body to understand what your next steps are to take advantage of these opportunities. And I would just add one more thing to the tactical for business owners. And it's very important, every business owner should have a plan for how they're going to scale and grow their business. And when people are looking at these scale opportunities, and contracting opportunities, I think it's really important to have a diverse portfolio of different types of customers. Now if you're looking at contracting and procurement opportunities for your business, you might want to have a handful of corporate clients, you might want to have two hands full of small business clients, and you might want to have another handful of government contracts and opportunities; or any mix of those things. But it's rare that sort of one of those spaces is all a business owner needs, and it's good to look at that broad landscape of opportunities. I would also say when looking at government contracting opportunities, small businesses should remember that you don't have to be the prime contractor, and you might not be big enough to be the prime contractor, but every prime contractor has two, three, ten, a hundred, or a thousand vendors.   Jenn T Grace:             Absolutely.   Sam McClure:            Those are all contracting opportunities as well. So it's really important to look at that.   Jenn T Grace:             Yeah I was actually going to ask you to bring that up, so I'm happy that you just did. So I guess even there's a possibility that someone listening to this doesn't really understand the concept of being a prime contractor. Could you just kind of give maybe a quick layman's version of I guess the business opportunities that exist from working with a prime?   Sam McClure:            Yeah, absolutely. So I'm sorry about that, I slipped into lingo for a minute, so let me break it down here. In a contracting supply chain, we refer to prime contractor as the contractor that is supplying a service at the top of the chain. So if let's say the commonwealth of Massachusetts is the customer, and the business that holds the big contract at the top of the chain is the prime contractor, that prime contractor might utilize many, many other businesses as subcontractors in order to fulfill the contract that they have with the government. The same is true in the private sector's supply chains as well. So that's basically what it is; the prime contractors, they're usually the biggest contracts, they're also the biggest businesses, and little known secret or something that people forget is that they're also the most vulnerable should there be a disruption in the company that they provide service to. And that's one of the reasons that prime contractors are usually so big.   Jenn T Grace:             Absolutely.   Sam McClure:            Because they've got to be able to serve several different entities in order to mitigate the risk of being a prime contractor. And it's just- I just remind people about this a lot of times because people will say to me, "Well my business is too small to do contracting." I'm like, "Well your business is too small to do big contracting."   Jenn T Grace:             Yeah.   Sam McClure:            "Why don't you look at some little contracting that's appropriate for your scale?" Because there really is no too big or too small, there just is what your scale is, and you have to find the opportunity that fits your scale, and gives you the opportunity to expand your scale over a period of time.   Jenn T Grace:             Yeah I would be willing to guess not knowing obviously everyone in my audience listening, but I would be willing to guess that most of them would be tier two, tier three contractors, even like myself. I have one prime contract out of everything that I'm doing, or me direct to the Fortune company. And then everybody else, I'm just part of a team who'd fulfilling a very large corporate contract. I think it's just a matter of businesses understanding where they kind of fit in the food chain, and not trying to be something that they're not, and really just understanding what their sweet spot is. And I know this is something that kind of comes up pretty often on this podcast, is the whole idea of working with other certified businesses. Because I know that for me personally, that just seems to be the right avenue, versus trying to go for corporate directly. So I'm appreciative that you've kind of explained it in a very simple way for everyone to understand. And I am amazed at how quickly time is flying talking to you. I know that we've had a really dense and exciting interview for everyone to listen to today, but in terms of- instead of looking back at maybe what we haven't touched upon in 2015, could you just give us what your thoughts are on what you see as the future, and kind of what's next as we enter 2016?   Sam McClure:            Yeah absolutely, and again it's such an exciting time for LGBT people, and I think so much has been accomplished. For me, my highest priority is the economic advancement of the LGBT business community. And there's a lot to be done yet in that lane. We talked about our historic win with the commonwealth of Massachusetts, and I think it's a perfect model. We've added this state-wide procurement inclusion to a long list of advocacy wins that are opening up business opportunities in the public sector for these business owners. And I will tell you that for me what's next, is how many more doors can we open as quickly as possible?   Jenn T Grace:             Finish your thought, then I'll ask.   Sam McClure:            Here at the NGLCC we've had such a string of successes, and we're not going to rest until every door is open for these LGBT business owners, and every barrier to access opportunity is removed. And you know, way back in the early days of the NGLCC, we started working with the Obama Administration here to open up federal contracting opportunities and removed any barrier that was there for the LGBT-owned business. We made a lot of progress, we've signed multiple memorandums of understandings with multiple federal agencies, including I think we just got a lot of attention for having secretary Julian Castro sign the MOU for HUD, which is the Housing and Urban Development federal agency on stage at our dinner. And I'm so proud of all the successes we've had in this lane, however I also recognize that the doors aren't going to be fully open until we get an executive order from President Obama codifying all the progress we've already made at the federal level, and saying clearly and at no uncertain terms that the federal government is open to business with all people. Any business owner that's qualified to bid and win business opportunities and contracts at the federal level should have that opportunity. And every program that exists at the government level to ensure that diverse communities have equal access to opportunities should be open to LGBT people. And we're going right to them with this request, and it may be one of the last things that gets done by the Obama Administration. It can be done with administrative policy, and I think it would be a beautiful bookend to the administration which has without a doubt done more for LGBT people than anyone I've ever imagined. I think it's no coincidence that President Obama found himself on the cover of Out Magazine as maybe the most visible and strongest ally that this community has ever had. And I was lucky enough to be at the White House yesterday for one of the holiday receptions, and I was talking with another entrepreneur that I know, and she's not from the LGBT community, she's actually a Hispanic business leader, and someone with a lot of influence in this country. And she had brought her mom and her sister to the White House, and we were just talking about what was that experience for them to be there, and they remarked on the fact that it was such an interesting group of people there. It was so diverse, people from all walks of life, all segments, all communities. And I just kind of smiled and I said, "Well you know, during this administration this has really been the people's house." And it felt like that yesterday, it feels like that every day, and I'm confident that the Obama Administration will sign the executive order to open up the really massive marketplace that is federal government contracting for our LGBT business enterprises.   Jenn T Grace:             That would be amazing for everyone listening to this podcast right now, in addition to anyone who's not; the opportunities are endless if that- and I shouldn't say 'if.' When that opportunity comes. Wow.   Sam McClure:            Exciting. And you know, it's not an easy lift. We're gathering a lot of support from all of our different constituencies, and it's sort of what- I do believe it's what's next, and I think it's one of the most important things that happens, that will happen to just make for a strong, sustainable community over a long period of time. And I also think we're going to see multiple other states doing what Massachusetts does. I think one of them will be a very close neighbor of Massachusetts, and I think it's going to happen soon. I've no doubt that New York will make a move as well. So there's just a lot that's going to be happening, and I will continue my laser focus on the economic advancement of this particular business community, and the NGLCC is a strong growing organization, and we will not rest until there's no more need for us. And I think we have a lot of years ahead of us, and a lot of big wins coming on the radar.   Jenn T Grace:             Yeah, I look forward to 2016 being a really- a year filled with impact as well. And I guess my last question to you would be, so for people who are listening to this, so if they go to www.JennTGrace.com/74 because this is episode number 74, the final one 2015, I want them to be able to access information about the NGLCC, and is there any particular call to action that you would like those listening- is there any one particular thing that you think would be valuable for them to do next as a result of listening to this conversation? Maybe they now are kind of fired up about the economic advancement that they might be able to play some large or small part in. Is there anything in particular that makes sense for you to say, 'Go do this.' Or, 'It would be great if you did this.'   Sam McClure:            Yeah, absolutely. If you're a business owner, and you're out there listening, and you're LGBT, or you're a woman, or you're a person of color, or you're a veteran, or you're a person with a disability; get your business certified. Do it right away, and engage in your local chambers and organizations, and their national umbrellas like the NGLCC and the USBLN. And just stay connected to the opportunities that are coming out there. Look closely and strategically at what opportunities there are for you to scale your company, and continue to focus on growth. Upwards of 90% of the jobs in America are and will be created by small business owners. So you might not feel like you're the most powerful force out there for economic development, but in fact you are. You're the engine of this economy, and you're the backbone of this nation. So just keep doing what you're doing, keep building your companies, and take advantage of every one of these opportunities.   Jenn T Grace:             I love it. How can people get in touch with the NGLCC or you directly? What is your preference? And please share how they would do that.   Sam McClure:            Well our website is www.NGLCC.org and on the staff page you can access all of our staff members. You're welcome to contact me via email or the phone, frankly. I do pick up the phone, I'm kind of old school. Really all the information is there on the site, and if you want to start getting certified right now, you can click on 'Grow My Business,' and you'll have full access to all of our certification process right there online. And I look forward to hearing from any and all of you, and helping you continue to grow your businesses.   Jenn T Grace:             I love it. This has been fantastic, thank you so much for being a second time guest on the show. I have no doubt that you will be joining us again in 2016.   Sam McClure:            Well I really look forward to that, and I always enjoy my time with you, and I really appreciate your work and your great interview, and I will come back anytime I'm invited.   Jenn T Grace:             Awesome, thank you so much for joining the show today, and I look forward to speaking with everybody in 2016. I can't believe it's already here. Thanks so much and I'll talk to you then.   [End of Audio 01:06:39]

Storytelling with Sam McClure of the National Gay & Lesbian Chamber of Commerce Washington D.C. Links mentioned in the show: National Gay & Lesbian Chamber of Commerce (NGLCC) NGLCC National Business & Leadership Conference But You Don’t Look Gay… Green Eggs & Ham Oh, the Places You’ll Go! https://twitter.com/SamNGLCC For more information on Supplier Diversity: #008: Expert Interview with Heather Cox of Certify My Company [Podcast] #011: Diversity & Inclusion and Business Opportunities, Oh My! [Podcast] Are there small business resources for LGBT business owners? Want to see who else is being interviewed for this Pride month project? Check it out here – 30 days – 30 voices – Stories from America’s LGBT Business Leaders Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below! AUDIO TITLE:  30 Days, 30 Voices – Sam McClure Jenn T Grace: Welcome to 30 Days, 30 Voices: Stories from America's LGBT business leaders. Intro: You are listening to a special edition of the Gay Business and Marketing Made Easy Podcast. Tune in for the next thirty days as we interview one business leader per day, each day in June to celebrate LGBT Pride Month. That's lesbian, gay, bisexual and transgender pride month. You'll learn insights around business and marketing from those who know it best. And now your host. She's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T Grace. Jenn T Grace: Hello and welcome. Thank you for tuning into this special Pride Month episode of the Gay Business and Marketing Made Easy Podcast. Information about today's guest and links mentioned in the show will be available on the website at www.JennTGrace.com/30days30voices. If you like what you hear in this interview, please be sure to tell a friend. And now, without further ado, let's dive into the interview. I am pleased to be talking with Sam McClure. She is the Director of Affiliate Relations and External Affairs for the National Gay and Lesbian Chamber of Commerce. Prior to this she was the Executive Director of Quorum, which is the Minneapolis, Saint Paul LGBT and Allied Chamber of Commerce. And in addition to these roles she has previous experience owning several small businesses. So Sam, I've given the listeners a brief overview of who you are, but why don't you tell us a little bit more about yourself and what your path looked like that led you to where you are today. Sam McClure: Well thanks Jenn, and I just want to say thanks again for having me on your show, it's really a pleasure and looking forward to our interview. So a little more about me. I'm here in Washington D.C. at the headquarters of the National Gay and Lesbian Chamber of Commerce, and I just moved to D.C. and joined the team here internally almost two years ago. But I've actually been with the NGLCC since really the very beginning. You know the organization just celebrated our tenth anniversary, and I was part of the earliest days when our co-founders created the NGLCC and came to one of the earliest conferences as a volunteer board member for a local chamber, Quorum, that you mentioned in the beginning. And you know I was quite taken with this whole concept of business equality as a movement and intentional inclusion of LGBT-owned businesses in the economy and the network of other LGBT chambers around the country. And also the corporate partners that were coming into the space to be part of this movement to leverage economic development opportunities specifically for people who are LGBT. I got really excited about the movement right away, I became a volunteer leader in the chamber council at that conference, and I served as the chair of the Midwest region and then after a few y...

Hello! Welcome to episode #55 of the podcast. Today's episode is a rerun of a podcast episode I aired back in August 2013. I am doing this because I am currently in Miami speaking at the New Mainstream Business Summit! Since I have so many new listeners each day, giving you a throw back to episode #15 when we are on episode #55 seemed like it could be a cool thing to do. This episode covers a lot of ground about LGBT business, marketing and communications. It is co-hosted with Paul Collanton of the Gay Ambitions Podcast while sitting together at the NGLCC Conference. Overall, it's a great episode and I hope you enjoy. I promise episode #56 will be a new episode! Thanks for being a listener - you are awesome! Links mentioned in today's episode: Gay Ambition Podcast Gay Ambition Blog 30 Days – 30 Voices: Stories from America’s LGBT Business Leaders Paul Collanton Sara Calabro Jennifer Brown NGLCC – National Gay & Lesbian Chamber of Commerce Justin Nelson Tori Fulkerson Sam McClure CABO – Connecticut’s LGBT Chamber of Commerce Chamber of the Year IGLTA – International Gay & Lesbian Travel Association Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below! AUDIO TITLE:  Episode #55 – Paul Collanton Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy, Episode 55. Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace. Jenn T Grace: Hello! Welcome to episode #55 of the podcast. Today's episode is a rerun of a podcast episode I aired back in August 2013. I am doing this because I am currently in Miami speaking at the New Mainstream Business Summit! Since I have so many new listeners each day, giving you a throwback to episode #15 when we are on episode #55 seemed like it could be a cool thing to do. This episode covers a lot of ground about LGBT business, marketing and communications. It is co-hosted with Paul Collanton of the Gay Ambitions Podcast while sitting together at the NGLCC Conference. Overall, it's a great episode and I hope you enjoy. I promise episode #56 will be a new episode! Thanks for being a listener - you are awesome! Paul Collanton: I'm so excited to be sitting here with Jenn T. Grace at the conclusion of the NGLCC 2013 conference. This was my first conference and I'm so excited to be here, met incredible people, attended a ton of workshops and just learned a lot all around. And it's so great to be sitting here with you. Jenn T Grace: I'm excited for us to be sitting together. I don't even know how we actually found each other. How that happened. Paul Collanton: It's the online world. I think it was Twitter. Jenn T Grace: It is, we're a very well connected world. Was it? Paul Collanton: No, LinkedIn. LinkedIn back in January we connected through the LGBT Professional Group. Jenn T Grace: Yes, yes. And since there's few media podcasters or bloggers or whatnot in our space, voila. We have to team up; we have to do something together. Paul Collanton: We have to. And yeah we were on similar courses, and then one of the things that came out of that that I learned of, was your 30 Days, 30 Voices special Pride Month project; which was incredible and ground-breaking, and I think it was awesome and educational for everyone.

SBE and NGLCC

I had a chance to recently sit down with Re Perez of BRANDING FOR THE PEOPLE. I've known of Re for a couple of years through our mutual relationship with the National Gay & Lesbian Chamber of Commerce. At this past conference I brought home some of his marketing materials and promptly reached out to see if he would be a guest on the show and he agreed. It was great talking to a brand strategist. I think you will learn a lot of general branding and marketing information from this episode in addition to many valuable tips for effectively marketing to the gay, lesbian, bisexual and transgender community. Happy listening! Here are some links derived directly from today's episode: BRANDING FOR THE PEOPLE. Also, check out when the next webinar is here. My book: No, wait… You do look gay! The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market. Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below! AUDIO TITLE:  Episode #44 – An Interview with Re Perez Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 44. Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace. Jenn T Grace: Well hello and welcome to episode number 44 of the Gay Business and Marketing Made Easy Podcast. I am your host, Jenn Grace. I am delighted to be talking with you today as I always am. We are in the middle of October right now and it's starting to really get a little bit crisp around these parts up here in New England. I absolutely love it. I love the fall, I'm excited about it, and I just figured I would share that with you. I just got back in from an early morning run, and it was just gorgeous, and the leaves crunching under your feet which can also be equally as gorgeous as they can be a hazard to not falling on the ground which I did not do but I feel like it's in the back of my mind that I am waiting for it to happen one of these mornings. But it is what it is. I want to just talk about a couple of things before I get into today's episode which is in interview with Re Perez of Branding for the People. And I had just an awesome conversation with Re and we talked about his role as a Chief Brand Strategist as well as the CEO and Founder of Branding for the People. Which is an NGLCC certified LGBT-owned business. And he just shares so much good information about how he came to starting his business, what those 'ah-ha' moments looked like that made him want to start it and kind of guide him in that path of doing so. And then because he is a personal branding expert, we really got to talk about some really interesting things that I think are going to help you be a more effective marketer, or either an effective LGBT person marketing to other LGBT people, or a more effective ally. So I'm really excited about that, so I'm looking forward to getting your thoughts on this. So we will get into the interview in just a moment. Of course we do you know I always like to make a couple of announcements. And today's announcement- so today is, as this is being released, it is October 16th, and I am just a couple of weeks away from running my half marathon. And I am feeling quite confident at this point which has been kind of touch and go throughout; whether or not- you know some days I was like, "Oh I don't think I can do this," other days I'm like, "I've got it.

Below are the items mentioned in this episode of the podcast. Where's the Beef in Burger King's 'Proud Whopper' Campaign? How Burger King Recently Brought Out The Intolerance Of Facebook Christians (Video) Three (3) critical mistakes you don't want to say in a crowd of LGBT people... Listen to the episode by clicking the play button below. One of the plenary sessions featured a prominent business man who was amazing and brilliant in his business advice and acumen! However, during his speech he hit three (of the many) critical mistakes in mis-communicating with the LGBT community. When he said them I cringed a little on his behalf. He was so passionate, so genuine and so authentic with his care for the community, but he wasn’t armed with the right way to effectively communicate. All three things he said have been the subject of previous blog posts or material in my new book. What was so fascinating is that I had many people come up to me and say ‘hey, can you believe he said that?’ or ‘I’ve read that on your blog before.’ My response to all of the conversations I had were ‘I’ve addressed this topic on my blog and/or book, I’m so happy you are reading my materials. Ultimately he seems like a genuine man so we should give him the benefit that he just doesn’t know the right language to use.’ Everyone I said this to, had a collective, ‘yeah, that makes sense’ kind of response. It was great to have people come up to me and say they took notice, but also that people were understanding of his faux pas. Now you may be curious as to the three faux pas. Drumroll please… He referred to the LGBT community as having a ‘lifestyle’ – read more on this topic here. He referred to being LGBT as a ‘preference’ – read more on this topic here. He used the phrase ‘Those people have style’ – read more on this topic here. Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. AUDIO TITLE:  Episode #39 – NGLCC Recap and Burger King Case Study Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 39. Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace Jenn T Grace: Hello and welcome episode number 39 of the podcast. I am your host, Jenn T. Grace. And today I have a couple of things that I want to talk to you about. And then I want to talk about two specific topics, and those are my experience just recently at the NGLCC conference which is the National Gay and Lesbian Chamber of Commerce. And I've been talking about their annual conference for a couple of episodes, and certainly I've interviewed many people who have ties to the NGLCC in past episodes. So I know I’ve been encouraging a lot of you to attend this year, and what's great is that I'm actually shocked and almost at a loss of words how many of you I was able to meet for the first time this year who came because you are listeners of this podcast. So I am beyond excited with that type of success. So I'm really fortunate to have met a lot of you, so I want to talk about the conference experience and then a couple of faux pas that unravelled right before my eyes which are so worth talking about here. So that's going to be one, and then two, while this is somewhat probably about a month overdue at this point, I do want to talk about the ad campaign that Burger King did for Pride, and there was one hell of a kerfuffle that occurred from it towards the- I would...

This podcast interview is with Dina & Dom, founders of Teazled Greeting Cards, which is a company that focuses exclusively on creating cards for LGBT people and families. We talk about our families, how they came to founding their company and many tips on effective marketing to the LGBT market. Have a listen and let me know what you think in the comments below! To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!     Below are the items mentioned in this episode of the podcast. NGLCC Conference But you Don't Look Gay Liberty Print Co. Fusion Print & Web Design jenntgrace.com/webinars Gay Marketing Insider mailing list 30 Day, 30 Voices - Stories from America's LGBT Business Leaders Are you listening to this podcast from your computer? Would you like to be listening while walking, jogging or driving in the car? You can subscribe in iTunes by going here; Jenntgrace.com/iTunes Teazled Check out the sponsors of this podcast, the Human Performance Academy’s, new podcast at Mentalcompass.com You can get in touch with Dina & Dom here: www.teazled.com 855-4-Tell-Them Online Training Course - www.authenticgaymarketing.com   Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. AUDIO TITLE: Episode #36 – Teazled Interview AUDIO START: [0:00:00]   Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy Podcast, episode 36. Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace Jenn T Grace: Well hello and welcome to episode number 36 of the podcast. I am your host, Jenn Grace, and today I have an interview with you from a couple of folks that you have probably heard of, because you are listeners of this podcast, so you've probably heard the commercial for Teazled Greeting Cards in the past, or possibly seen them on my website. But I am interviewing the co-owners Dina and Dina of Teazled on today's show, so I'm pretty excited to bring that to you. However, I do have a list of announcements. I actually have a handful of things, moreso than usual today to just kind of bring you up to speed on before we get into the meat of the episode. So why don't I just dive in, I don't want to take up more time than necessary for you today, so let me just kind of hop right into it. So my first really exciting piece of news is the fact that my second book is almost complete. I am within just a couple of days of sending it over to an editor who is going to clean it up, make sure everything flows properly looks great, sounds how I want it to, et cetera. So I've been on a pretty tight timeline in getting that done, because I have wanted to make sure that I have the new book ready for me for when I go to the NGLCC conference at the end of July. So the NGLCC being the National Gay and Lesbian Chamber of Commerce. It is hands down my favorite event to attend yearly, and this year it happens to be in sunny Las Vegas, hot and sunny Las Vegas at the end of July. So that should be an interesting time for my pale skin to be scorched undoubtedly. But I'm sure there will be many, many business opportunities, networking opportunities, and I wanted to make sure that I have my new book available when I go to this. So I'm really excited about that, I just actually started really,

  This is an interview like no other. LGBT blogger and podcaster, Paul Collanton and I sat down and he turned the tables on me and asked me many of the same questions I asked him as part of "30 Days - 30 Voices..." This interview took place on the final day of the NGLCC conference in Dallas so you may note I am a bit more punchy than usual and my voice is a bit hoarse. I sincerely hope you enjoy it!   To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! If you love what you hear please share it with your friends by clicking here!   Below are the items mentioned in this episode of the podcast.- Gay Ambition Podcast Gay Ambition Blog 30 Days – 30 Voices: Stories from America’s LGBT Business Leaders Paul Collanton  Sara Calabro Jennifer Brown NGLCC - National Gay & Lesbian Chamber of Commerce Justin Nelson Tori Fulkerson Sam McClure CABO – Connecticut’s LGBT Chamber of Commerce Chamber of the Year IGLTA - International Gay & Lesbian Travel Association Jenn's Book - "But you Don't Look Gay ..." If I’m not lesbianed you can’t be transgendered… HRC - Human Rights Campaign HRC Buying Guide New Media Expo     Check out the sponsors of this podcast, the Human Performance Academy’s, new podcast at Mentalcompass.com   Do you love this podcast? I’d love for you to share that with a friend. Click this link (Jenntgrace.com/Love) and it will pre-populate a Tweet to go out to your Twitter followers!   Do you know someone who could use this information? If you liked what you read here, I encourage you to Like it on Facebook, Tweet it to your followers or post it on LinkedIn. All can be done with a simple click below. Thanks!   The post #015: Tables are Turned – Paul Collanton interviews Jenn! [Podcast] appeared first on Jenn T. Grace.

Listen to Justin Nelson, co-founder of the National Gay & Lesbian Chamber of Commerce (NGLCC), share valuable insights on business and equality. I had a chance to talk with him and get his inspiring answers to the set of questions below. Listen to this podcast to hear it all. To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! So Justin, you co-founded the National Gay & Lesbian Chamber of Commerce over 10 years ago in 2002. And in that time you have been extremely active in the LGBT business movement both in the United States and abroad. Could you expand on your background for the listeners and tell us a little more about your business and what your path looked like that lead you to where you are today? So before I get into the more serious questions, I like to ask my guests for something random or a fun fact about themselves to get us started. So, what is one thing about you that few people know or would expect? What was your “aha” moment when you realized this is what you should be doing in life? What inspires you and keeps you motivated to do what you do each and every day? What is the best piece of business advice you were ever given? For listeners who are looking to market themselves to the LGBT community, what advice would you give them to be successful? As an LGBT person, how you have you been able to leverage that status as a business owner? What is one business book, program or tool that has transformed the way you do business? As we are speaking right now you are in Dallas, Texas, at the site where the 2013 NGLCC National Business & Leadership Conference will be held. Could you tell the listeners more about the conference and why they should consider attending? Other than the conference, what is one thing in your business right now that is really exciting?