Podcasts about product led seo

Ross welcomes Eli Schwartz, author of‬‭ Product-Led‬‭ SEO‬‭ , to unpack the evolving‬ role of SEO in a world shaped by AI, shifting perceptions, and organizational‬ challenges.‬‭Eli dives into why SEO is being deprioritized, what companies are getting wrong,‬ and how product-led SEO is the path forward.‬‭They cover layoffs, agency churn, the role of growth teams, and why most‬ companies‬‭ shouldn't‬‭ do SEO at all.‬ ‭ Show Notes:‬‭ 00:00 Welcome Back Eli & The Current Pulse on Search‬‭ 00:53 Marketing Layoffs & Volatility in SEO‬‭ 02:31 Why SEO Struggles to Defend Its Value‬‭ 05:49 AI Search vs Traditional SEO — What Actually Changes?‬‭ 07:58 Are We Just Rebranding SEO?‬‭ 09:27 Visibility, Links & Human-Like Search Engines‬‭ 12:50 The Problem With “AI SEO” Hype‬‭ 14:45 Why Edge Case SEO Will Die Fast‬‭ 18:19 Why “Technical SEO” Isn't a Moat Anymore‬‭ 22:06 The AI Content Misstep: Spam at Scale‬‭ 24:27 The New SEO: Blending Human + AI + Product‬‭ 28:11 Your Product Has to Be Good Now — Period‬‭ 29:20 Revisiting the Book: What Eli Would Update‬‭ 30:20 The Spicy Take: Most Companies Shouldn't Do SEO‬‭ 35:03 How to Evaluate if SEO is Right for You‬‭ 38:45 The “Tax Preparer” Problem With Agencies‬‭ 41:06 If You've Fired 3 SEO Agencies… It's You‬‭ 43:20 The SEO Funnel Needs the Right Org Buy-In‬‭ 46:01 Growth & Product Titles Are the Key‬‭ 47:28 The Sales Enablement Side of SEO‬‭ 50:30 Content Strategy vs Keyword Volume Obsession‬‭ 51:40 The Non-Apocalypse of AI‬‭ 55:04 The Real AI Shift Will Be Gradual‬‭ 56:01 How to Actually Execute Product SEO‬‭ 59:49 Final Thoughts & Where to Follow Eli‬‭Show Links:‬Eli's Newsletter:‬‭ https://www.productledseo.com/‬Eli's Book on Amazon:‬‭ https://www.amazon.com/dp/B091D572ZL‬Eli on LinkedIn:‬‭ https://www.linkedin.com/in/schwartze‬‭‭‭ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale. In our conversation, Eli shares:• How AI and LLMs are reshaping the SEO landscape• Why you should be focused on mid-funnel SEO strategies• How to determine if SEO is the right approach for your business• Why SEO should be treated as a product rather than just a marketing tactic• SEO myths• The future of search in light of recent legal challenges faced by Google• Much more—Brought to you by:• Pendo—The only all-in-one product experience platform for any type of application• Brave Search—A smarter way to search• OneSchema—Import CSV data 10x faster—Find the transcript and show notes at: https://www.lennysnewsletter.com/p/rethinking-seo-in-the-age-of-ai-eli-schwartz—Where to find Eli Schwartz:• X: https://x.com/5le• LinkedIn: https://www.linkedin.com/in/schwartze/• Website: https://www.elischwartz.co/• Newsletter: https://www.productledseo.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Eli's background(02:10) The impact of AI on SEO strategies(11:34) Understanding search intent(15:30) Real-world impact and structured vs. unstructured data(20:19) Top-of-funnel vs mid-funnel SEO strategies(22:57) Case studies(31:29) Steps for getting started with SEO(35:20) Examples of when not to focus on SEO(39:17) Evaluating SEO investment(44:00) Understanding the tradeoffs in marketing channels(46:23) SEO conversion metrics and expectations(52:09) Understanding the time horizon of SEO(59:37) The role of AI in content creation(01:05:26) AI overviews (01:07:40) Brand building and SEO(01:09:51) Programmatic vs. editorial SEO strategies(01:16:06) Insights from the Google antitrust verdict(01:20:36) Google's dominance in search(01:23:52) The future of SEO and user choice(01:26:28) SEO myths debunked(01:36:58) Forecasting SEO success(01:44:18) The need for SEO expertise(01:46:26) Lightning round and closing thoughts—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Join Nate Matherson as he sits down with Eli Schwartz for the sixty-fourth episode of the Optimize podcast. Eli is an SEO advisor who has collaborated with major companies like Coinbase, Tinder, and Quora, and is the author of the influential book Product-Led SEO. Eli shares his expertise on the current state of SEO, offering a nuanced view of AI overviews and their potential long-term implications for search results and monetization strategies. He also discusses the seesaw nature of algorithm updates, explaining how unintended consequences often lead to significant shifts in search rankings. Listen to hear why Eli suggests that SEOs shift their focus from top-of-funnel keywords to more valuable mid-funnel and bottom-funnel opportunities, especially as Google's approach evolves. In this week's deep dive, Eli also explores the complex interplay between Google's business model and its AI initiatives, shedding light on why Google might be deliberately pulling back on certain AI features. Rounding out the episode, Nate and Eli cover various additional topics, including the potential antitrust actions against Google and what they could mean for the future of search. Closing the episode is our popular lightning round of questions!Learn More About Eli SchwartzEli is the best-selling author of Product Led SEO and a growth advisor and SEO strategic consultant who has helped drive hundreds of millions of dollars in annual revenue for companies like Tinder, Coinbase, WordPress, Faire, Gusto and more!LinkedIn: https://www.linkedin.com/in/schwartze/

Anda sudah memiliki produk atau jasa dan ingin meningkatkan penjualan? Ini episode penting untuk Anda.Ikuti acara bersama dengan Eli Schwartz, Penulis buku 'Product Led SEO' di hari selasa, 16 Juli 2024. Info di https://roadto.seocon.id

It's time to spice things up as we explore the cutting-edge trends and insights in the world of SEO and AI. We are thrilled to introduce our guest today, Eli Schwartz. Eli is the bestselling author of "Product-Led SEO" and an SEO expert and consultant with over a decade of experience. He has collaborated with leading B2B and B2C companies, helping clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk generate millions in revenue through highly successful global SEO strategies. Jaryd and Eli discuss what's happened in the landscape of SEO from 2011 to 2024 and what it's going to look like well into the future? Why are most AI businessesn't actually helping users, and how is Google? Why should we be bullish on not just Google but SEO moving forward for all platforms? Why is it not about keywords anymore and what's it actually about?  They also talked about how to create content that Google and all search engines will love? (Hint hint, don't create for just the search engine itself - you'll see what we mean during the pod.). Before we dive in, make sure to hit the subscribe button. Now, let's jump into today's episode!   Episode Highlights 04:30 How Google is changing the digital landscape? 11:20 Who will be greatly affected by the changes in Google Search?  18:00 What is Eli's assumption on Search Generative Experience (SGE)? 28:10 Don't do sneaky games with Google! 34:50 Be an expert in the space 40:30 Keywords aren't necessary anymore   Key Takeaways ➥ Eli Schwartz discussed the significant changes happening in SEO and search engine practices, driven primarily by the integration of AI. He emphasized that Google's recent shifts are not entirely voluntary but rather necessary to stay relevant amidst the growing influence of AI and competitive pressures. These changes aim to address the evolving digital landscape and user expectations but also present challenges and opportunities for websites and content creators. ➥ Jaryd and Eli agreed that while AI tools are touted heavily, their actual daily use and integration into workflows remain limited. They highlight that Google's SEO landscape is shifting toward higher-quality content, which will impact websites relying on keyword-driven, commoditized content. Eli also predicts that Google may strategically limit the rollout of its Search Generative Experience (SGE) to balance innovation with practical user and business needs. ➥ Jaryd and Eli talked about how Google's ongoing helpful content updates affect publishers and content creators. Schwartz compared these updates to the 2011 Panda update, which moved focus from keyword-heavy, low-quality content to user-friendly, high-quality content. They discussed Google's efforts to keep search results good despite challenges from AI and bad SEO practices. The main point was that creators should focus on making users happy instead of trying to trick Google's algorithm. This approach will benefit both users and content creators, no matter the platform.   About The Host Eli Schwartz is the bestselling author of Product-Led SEO and an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli's strategies have generated millions of dollars in revenue for some of the internet's top websites. He has helped clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.   Connect with Eli Schwartz  ➥ https://www.linkedin.com/in/schwartze/ ➥ Eli's website -  https://www.elischwartz.co/ ➥ Product-Led SEO: The Why Behind Building Your Organic Growth Strategy - https://amzn.to/3XeIn1ad/ Resource Links ➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV ➥ Convert Kit (Email Service Provider) - https://bit.ly/3o10Xgx

How can you land big-name clients like Zendesk, Quora, Wordpress, and Shutterstock? And how can you shift to a better-paying structure as a consultant? Eli Schwartz reveals how coining the term "product-led" SEO and writing a book about it opened doors he never thought possible, why it's a mistake to charge by the hour instead of by the product, and why SEOs should be charging more than $100 per hour. He also discusses his 2024 predictions for Google SGE, ChatGPT as a search engine, and whether guest posts will pass any value in the eyes of Google. In this episode, we cover: (00:00) Introduction and Eli's background (02:15) Going Solo and Creating Product-Led SEO (18:16) Holistic SEO vs Product-Led SEO vs Programmatic SEO (24:42) Accepting Clients and Creating SEO Strategies (35:27) How Long Should Client Engagements Be? (39:39) Outbound Marketing and Client Acquisition (44:44) The Unexpected Success of Writing a Book (48:34) The Potential Impact of Google's SGE (56:39) Will ChatGPT Launch a Search Engne? (58:48) Will Google Announce That Guest Posts Pass No Value? (01:06:29) Does SEO Ever Change? (01:13:46) Company Size and Marketing Attribution Where to find Eli: LinkedIn: https://www.linkedin.com/in/schwartze X: https://x.com/5le Newsletter: https://productledseo.substack.com/ Website: https://www.elischwartz.co/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: https://x.com/timsoulo Website: https://www.timsoulo.com/

Mike van der Heijden, founder at Portal Ventures, joins this week's podcast to discuss all things SEO, search, and artificial intelligence. From product-led strategies to LLMs advising you on haircuts, here's an outline of this week's episode: 0:00 intros and Barcelona updates 03:07 Portal Ventures and AI vs SEO 11:28 Google's Algorithm Updates and Their Effects on Businesses 20:28 Product-Led SEO and the Tasks for Success 24:39 The Future of Search and the Role of AI 28:49 The Ethical Implications of AI and Government Regulations 34:14 Conclusions and Goodbyes

After I read all of Eli Schwartz's book called Product-Led SEO, I was hooked and had to ask him some questions about applying his strategies towards affiliate marketing and affiliate sites. Eli will change your world view on SEO and make you think more in terms of product and reshape how you look at search engine optimization practices.

Today I discuss the changing landscape of SEO, alongside Google's evolving algorithms, and the rise of AI generated content with Demandsphere founder Ray Grieselhuber. Ray gives us his insights on Google's new experimental project known as SGE (Search Generative Experience) and how it may affect the visibility of businesses online. Ray also eplains the importance of localization and digital assets in boosting a company's online presence. This convo is full of practical advice for small businesses and provides a deep understanding of the constantly changing world of SEO.Connect with Ray GrieselhuberDemandSphere WebsiteLinkedinTwitter02:14 Understanding E-commerce Beyond Traditional Perception03:08 The Importance of SEO in E-commerce03:18 Discussion on 'Product Led SEO' by Eli Schwartz04:51 The Importance of User Experience in SEO06:44 The Interconnection of SEO and UX Design07:20 The Evolution of Rank Tracking12:49 Understanding Google's Search Generative Experience (SGE)15:22 The Impact of SGE on Businesses16:24 The Shift from Keyword-based to Semantic-based Search17:20 Understanding E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in SEO18:09 The Importance of Authenticity in Content Creation22:00 The Concept of Digital Assets25:12 Benefits of Google Search Console25:31 Exploring Other SEO Tools25:47 Understanding the Importance of Data and Analytics25:55 The Future of SEO Industry26:15 Mobile vs Desktop: Where to Focus?28:20 The Difference Between Translation and Localization29:32 Discussing Shopify and SEO30:13 The Importance of Keywords in SEO30:28 The Potential of Spanish Speaking Market in the US30:47 The Importance of Understanding Your Audience32:23 The Final Question: One Thing to Increase Website VisibilitySupport the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Listen as Impressive's Russ Macumber talks with the ever-wonderful Eli Schwartz of Product Led SEO about Google's SGE and what it means for the industry.Hear more words of wisdom from Eli Schwartz at ProductLedSEO.substack.com.

Join Nate Matherson as he sits down with Eli Schwartz for the twenty-fifth episode of the Optimize podcast. Eli is the best-selling author of Product Led SEO, a co-host of the Contrarian Marketing Podcast, and a growth/SEO consultant who has helped drive hundreds of millions of dollars in annual revenue for companies like Tinder, Coinbase, WordPress, Faire, Gusto, and more. In this episode, Eli and Nate dive deep into the world of organic search as the pair discuss the current environment of organic search and explore the future awaiting SEOs in 2024. Eli speaks thoroughly about comparing Product-Led SEO and Content-Led SEO and walks our audience through real-world examples with Amazon, TripAdvisor, The Points Guy, and Zillow. Eli and Nate also analyze Programmatic SEO as a strategy, encouraging our listeners to prioritize user-centric approaches and how Product-Led SEO can often complement the process. The pair also weigh in on common questions like ‘Is SEO right for my business,' ‘Should I use AI-generated content?' and ‘What's Product-Led SEO?'. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Eli on LinkedIn & Twitter, Buy Product-Led SEO, & Subscribe to Eli's Newsletter!

Today, host Wes Bush explores the strategy behind how Rezi, a live-streaming solutions platform, used SEO to 2.7x their monthly recurring revenue in just four months. In this episode, we zero in on the critical role of SEO for product-led companies, highlighting its impact on intent-driven user discovery and cost-effectiveness.  We are delighted to have Alister Pike, Growth Strategy Lead at Skale, joining us. He was pivotal in implementing Rezi's SEO strategy and will guide us through the playbooks and frameworks that powered the company's rapid ascent in the market. Key Takeaways: [2:25] Differentiating product-led SEO from traditional SEO  [8:00] Four-Month SaaS SEO Strategy Implementation [13:15] Selecting focus areas and prioritization [18:15] Optimize specific use cases within clusters [20:30] Optimize content for different buying stages [26:20] Focus on data-driven strategies for what works About Alistair Pike: Alistair leads growth strategies at Skale, a premier SaaS SEO agency in Cape Town. Leading a team of Growth Strategists, he works on effective strategies for diverse SaaS clients. A skilled manager, Alistair excels in overseeing teams and projects, focusing on SEO and content creation. Notably, he has driven impressive growth for numerous websites, achieving up to a 540% increase in signups in under a year. Links: Alistair Pike | LinkedIn 

In dieser Episode spreche ich mit Uwe Roll (Consultant & Co-Gründer von Digitalike)  über SEO Strategien im Software as a Service (SaaS) Bereich.  Im SaaS macht Product-Led SEO wenig Sinn und ist deswegen großer Hebel im Marketing für die Generierung von Leads. Dementsprechend benötigt SaaS spezielle Strategien.Wir sprechen unter anderem über:Wichtigkeit von Content in TOFU, MOFU, BOFULink und Lead building z.B. mit eigenen Daten oder Template Downloads,Langfristige Keyword & Content StrategienLocal vs. Global Strategienu.v.m.Jetzt den Podcast abonnieren!

Translating Conversion Success To Clients This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book, Product-Led SEO. In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how without one, you're unable to fully understand the buyer's journey. We uncover the TRUTH about Product-Led SEO, and how to truly maximize revenues for your clients on this episode of The EDGE of The WEB! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 [00:04:03] Introducing Eli Schwartz [00:05:24] What is Product-Led SEO?   [00:11:18] Eli's SEO Guide Presentation at Google [00:17:19] EDGE of the Web Title Sponsor: Site Strategics [00:18:03] Why is Creating a Persona and Understanding Needs of User Not So Commonly Practiced?  [00:25:20] EDGE of The Web Sponsor: Wix [00:26:01] Why Google Rankings Don't Pay the Bills [00:30:12] Demonstrating REAL Success To Clients Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix    Follow Our Guest https://twitter.com/5le?lang=en https://www.linkedin.com/in/schwartze

Eli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032

In dieser exklusiven Episode, der 120ten SEOPRESSO Podcast Folge, schlüpft Malte Landwehr in die Rolle des Podcast Hosts und befragt Björn Darko in einer neuen Folge SEO Persönlich.Dabei sprechen sie über Aviv, Product-Led-SEO, Helden, Neid und die Transition als SEO ins Produktmanagement.

“66% of websites don't need to do SEO. There's no reason that they should bother.” Eli Schwartz is a seasoned SEO expert and consultant with over a decade of experience, helping prominent B2B and B2C companies like WordPress, Shutterstock, and Zendesk drastically enhance their organic visibility. Formerly leading SEO at SurveyMonkey, he boosted organic search to become a major growth driver.  An accomplished speaker and author of the book “Product Led SEO”, Eli's insights regularly appear in top industry publications and events, and he serves as a judge for prestigious awards like the US Search Awards and UK Search Awards. Questions and topics we covered include: February 24th, 2010—How Google's Panda update changed Eli's career Why Eli doesn't pay attention to Google algorithm updates (the answer is all about UX) Why marketers shouldn't focus too much on page speed The common misconceptions about SEO How long does SEO take to see results? The basics between editorial vs programmatic SEO The right method for building an SEO forecast Does domain authority still matter? The core skills you need to have before you start your first SEO job And more! Relevant  Links: Find Eli on LinkedIn - https://www.linkedin.com/in/schwartze/ Find Eli on Twitter - https://twitter.com/5le  Check out his Substack newsletter - https://productledseo.substack.com/ His book, Product-Led SEO - https://amzn.to/4109eQo Eli's new “SEO Growth Strategy and Content Planning” Course - https://www.domestika.org/en/courses/3824-seo-growth-strategy-and-content-planning/elischwartz And you can say hi to me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Our Podcast Partner - MarketerHire If you're looking to hire expert freelance talent this year to scale your business (and impress your boss), check out MarketerHire. MarketerHire vets freelance talent so when you hire an SEO expert, Email Marketer, or even a Fractional CMO—you're not wasting your money or your time. You can hire your first freelancer and get a $500 credit by visiting: www.kennysoto.com/hire 

Welcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. Today's guest is Eli Schwartz! Eli is a growth advisor who worked with companies like WordPress, Tinder, Coinbase, Mixpanel - to name a few, book and course author, conference speaker, co-host of the Contrarian Marketing podcast… and a lot more.Listen to learn why SEO is never going to die, if SEO is the right investment for every business, why SEO is a 12-18 month investment, and a lot more. If you're a CRO/experimentation practitioner listening to the podcast - you will love Eli (author of Product-Led SEO book). If you're an SEO human, you probably already do :)Episode links:Eli's LinkedInEli's websiteProduct-Led SEO book on Amazon

Is there a difference between enterprise SEO and SMB SEO? Yes, there is, but it's probably not what you think it is. Hosts Crystal Carter and Mordy Oberstein sit down with Wix's own Matt Matergia, Vice President of Global Strategic Sales, to discuss the challenges of navigating the enterprise space.  They also welcome guest Eli Schwartz, author of Product-Led SEO, who discusses how SEOs can ensure that they're staying hands-on and sharp at their craft. Walk with us into the enterprise this week on the SERP's Up SEO Podcast. Key Segments:  [00:03:50] What's On This Episode of SERP's Up?  [00:04:12] Focus Topic of the Week: What you need to know for Enterprise SEO [00:16:57] Focus Topic Guest: Eli Schwartz [00:23:39] Across the Wixverse [00:34:03] Snappy News [00:37:27] Follow of the Week: Paul Andre De Vera Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Eli Schwartz Matt Matergia Paul Andre De Vera Resources: Wix SEO Learning Hub Enterprise SEO Tips Product Led SEO Eli Schwartz SEO Consulting State of Technical SEO 2023 The Searchlight Newsletter News: Google CEO Sundar Pichai Talks Bard & The Future Of Search Seeing Early Signs Of A Google Search Ranking Algorithm Update Maximizing Sales Team Efficiency with Location Intelligence Bing Preview Release Notes: Image & Video Search Exploring Italy's ChatGPT Ban And Its Potential Impact

Are you doing the right SEO for your business? If you took too long to answer, then you might have a problem that you're totally unaware of.  This is a unique spin we haven't all anticipated. Eli Schwartz joins me today in this exciting episode to take a deep dive into Product-Led SEO and he's going to unmask the difference it can make to your business. Eli Schwartz has more than ten years of experience working with top B2B and B2C businesses. He is the best-selling author of Product-Led SEO and an SEO expert and consultant. Some of the most popular websites on the internet have made millions of dollars because of Eli's techniques. His clients include Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk. He has assisted them in implementing effective global SEO strategies. We have covered what Product-Led SEO is and why you should use it even if you are a blogger? How to understand what your actual product is so that users can give them the most value? We also discussed how you should actually create content not using SEO tools and save your time and money instead? Why everyone is doing link building wrong? Why do all sites get spammy sites linking to them, is there a way to stop it? Ultimately, Eli shared the direction he sees SEO is going in the future. How Google could get knocked off it's perch as the largest search engine in the world? Shift to Product-Led SEO and scale up your business. Check out this episode and smash the ‘Play' button now!   Episode Highlights 02:34 What is Product-Led SEO? 09:17 Why should you ignore the algorithm when doing SEO? 11:47 Focus on your Users when creating content! 19:47 Does site speed matter more than quality content? 22:16 Follow vs NO Follow links, which works best? 26:26 Give importance on the perceived authority of the users to the site 31:38 How do sites acquire spammy links? 35:20 Eli shared how SEO is going to evolve in the future 39:56 Where can you find Eli?   About The Guest Eli Schwartz is the bestselling author of Product-Led SEO and an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli's strategies have generated millions of dollars in revenue for some of the internet's top websites. He has helped clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and Get EXCLUSIVE OFFERS here as a BOB listener (https://bit.ly/3BusZE3)   Connect with Eli Schwartz: ➥ https://www.linkedin.com/in/schwartze/ ➥ Eli's website -  https://www.elischwartz.co/ ➥ Product-Led SEO: The Why Behind Building Your Organic Growth Strategy - https://amzn.to/3XeIn1aSee omnystudio.com/listener for privacy information.

See the episode resources in the show notes on:https://emjpodcast.com/eli-schwartz-product-led-seo-interviewCheck out more episodes of our SEO Podcast.

Eli Schwartz literally wrote the book on "Product-led SEO," a practice he has applied at leading B2B and B2C companies such as Coinbase, Zendesk, Gusto, MixPanel, Quora and many more. In this conversation he shares practical advice on implementing this strategy along with examples from Zillow, Figma, Canva and others. We also talk about hiring for SEO in a startup and where SEO should live inside the org, as well as AI tools in SEO. Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co. Episode timestamps: (1:27) What is Product-led SEO? (4:07) Zillow case study (7:24) The three pillars of SEO (9:45) Product-led SEO in B2B vs. B2C companies (11:59) Planting as many seeds as possible (13:18) Leveraging AI in SEO (16:11) Hiring for SEO at the early stages (17:34) Where should SEO live within the organization? (18:49) Houston vs. the Bay area (21:29) When does product-led SEO not work? (22:48) Figma & Canva case studies (see notes below) (24:08) The value of link-building (25:29) Applying this to eCommerce (26:38) Final thoughts Guest contact info: https://www.linkedin.com/in/schwartze/ https://twitter.com/5le Book: https://a.co/d/i8oAiRS Further reading: When you're done the book and want more examples of product-led SEO, check out this article from Kevin Indig (who coincidentally recently started a podcast with Eli called "Contrarian Marketing"): https://www.kevin-indig.com/5-examples-of-product-led-seo/ And here are a couple of great articles on Canva's SEO growth strategy: https://buildd.co/marketing/canva-seo-case-study https://thegrowthplaybook.substack.com/p/canvas-seo-strategy-is-elite Get in touch: https://www.linkedin.com/in/moshehp/ https://twitter.com/MoshehP hello@pmfpod.com www.pmfpod.com

Show Notes:00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO1:42: How startups should think about SEO in a volatile environment3:31: Why startups should not do SEO7:17: Creating SEO ROI models for startups12:56: Why links aren't the end-all be-all20:27: Learn from Eli's SEO advisory toolset27:52: When and when not to implement SEO strategy30:22: Why differentiation in strategy is important42:24: How to use traffic as a metric44:32: Comparing SEO strategies: Amazon vs. Walmart54:00: How to survey users from a search standpoint58:01: Eli's final tips, tactics, and recommendationsShow Links:Learn More About Eli SchwartzGet Eli's Book: Product-Led SEOFollow Eli on TwitterFollow Ross on TwitterSend Us an Email

Search engine optimization (SEO) expert Eli Schwartz shares his experience helping some of the world's leading brands achieve greater website engagement and strategic growth through a customer-, metrics- and product-focused approach.

In this week's episode, we sit down with Eli Schwartz to discuss the power of search engine optimization. Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk. As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just one percent of revenue to a key driver of global revenue. His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world. His new book is [Product-Led SEO: The Why Behind Building Your Organic Growth Strategy](https://www.amazon.com/gp/product/B091D572ZL/ref=dbs_a_def_rwt_bibl_vppi_i0.)Learn more at [elischwartz.co](https://www.elischwartz.co/)

Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget?If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you after listening to this episode you will see SEO in a brand new insightful light!Key Highlights[02:19] Introduction of Podcast Guest, Eli Schwartz[03:38] How Eli Got Into SEO[06:45] Going Beyond Keywords[10:10] How to Identify SEO Opportunities[14:23] Types of B2B Companies that Best Fit SEO[19:03] Eli's Definition of Investing[22:17] Productled SEO[24:19] Example of Succesful Businesses[28:27] Programmility and Scalability[29:56] Things People Overlook SEO[34:12] Smarter AI in SEO][35:26] Final Advice[37:43] Connect with EliNotable QuotesI think the idea is in the idea for all marketing, social media, SEO, paid media, brand media is users, you want to sell something, even if you're not selling an actual product, you're selling eyeballs, you're selling your media, you're selling retention, you're selling on brain authority.I want to bring SEO back to that which is search is just a medium for people to find us.So I think if you think about search as a medium and search as a concept, then you're focusing on the user, which is how do I create the best content, the best material for the users that are going to be using searches immediately, not how am I going to understand Google's algorithm of today and improve upon that so I show up as high as possible.Know where you are in the funnel and build the effort around that.So that's all I'm saying is do the basics, but don't make it an investment. If it's not a channel, don't spend money on advertising if you're not going to get users from it.When I say product lead SEO, I mean that your understanding that there is a user out there on search that is looking for something that you can sell, and you build an entire product around it.So educational content, again, if if it doesn't scale, then you're limited by how much content you can create.90% of websites don't do SEO. That's a fact. I think it's probably 99% of websites in the world don't do SEO. So all the rules that Google has, has to work for the 100%, not just the 90%If you can't justify your spend on SEO, if you don't see how the amount of money you're spending on SEO will ever repaid back, you can't put it in a spreadsheet. Guest Links:Eli's Website: https://www.elischwartz.co/Product-Led SEO on Amazon: https://amzn.to/379RJGe [affiliate]Connect with Eli on LinkedIn: https://linkedin.com/in.schwartzeLearn More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer 

Disclaimer! If you're used to listening to the show, you might be a little surprised to hear how it sounds! Reeta Westman — content marketer at Advance B2B — and Seija Lappalainen — Growth marketer at Advance B2B — are now hosting The Growth Hub Podcast! Jesus Requena is VP of Growth Marketing at Figma. Formerly VP of Growth at Algolia and Growth Marketing Director at Unity, Jesus has been in the SaaS world for quite some time and he had many golden nuggets to share on user activation and the role of data in it. In this episode, we caught up with Jesus to hear how he's done it so far and covered great topics, including: > How Jesus became such a PLG (Product-Led Growth) enthusiast > What makes PLG so interesting for SaaS businesses > The role of growth marketing in user activation > How growth marketing can support PLG > Why data plays a central part in PLG and how to leverage it Happy listening! — Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> https://twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> https://twitter.com/rhtoivanen — Visit Figma >> https://www.figma.com/ Follow Jesus on Twitter >> https://twitter.com/JRequenaFranco — Book recommendation: Product-Led SEO by Eli Schwartz >> https://www.goodreads.com/book/show/57659600-product-led-seo

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO.  On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, “Product-Led SEO: The Why Behind Building Your Organic Growth Strategy”. It's a great take on how SEO is really about the customer needs, not the rank you receive.  Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.   [00:05:45] Eli's start - how he learned SEO by getting smacked upside the head by Google. [00:16:09] You need to help people in your industry as you have been helped along the way. [00:17:12] The Interview Series Title Sponsor: Site Strategics [00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy [00:18:30] A philosophical change for SEO [00:23:27] Sponsor for EDGE of the Web: Wix [00:25:48] The Core of SEO: The User and then The Product [00:28:39] Reclaim your own Product and Features  [00:31:04] Don't chase the alogrithm: algorithms change, users don't change

Hometogo wird regelmäßig in der Presse erwähnt und verlinkt. Im #SEODRIVEN Podcast erklärt Dominik Schwarz, wie das datengetriebene Content Marketing im Reisebereich funktioniert. Durch geschickte Online PR konnte sein Team über die Jahre Backlinks von großen Portalen wie RTL, Bild & Co. aufbauen, ohne dafür zu bezahlen. Wir blicken außerdem auf die aktuelle Studie zum Reiseverhalten und Dominik erklärt, warum das Ferienhaus-Portal als Gewinner aus der Corona-Krise hervorgeht. Wir gehen auf die produktgeführte Suchmaschinenoptimierung ein und Dominik erklärt, warum SEO keine Chance mehr in Zukunft hat, wenn es nicht Teil des Produktmanagements ist.

Product-Led SEO: The Why Behind Building Your Organic Growth Strategy by Eli Schwartz About the Book: Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table. About the Author: Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli's strategies have generated millions of dollars in revenue for some of the internet's top websites. He has helped clients like Shutterstock, WordPress, Quora, and Zendesk execute highly successful global SEO strategies. As head of SurveyMonkey's SEO team, Eli oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue. Eli's work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world. And, interesting fact – on 9/11 he was working in a job across from New York City's World Trade Center and didn't go to work that morning because he was angry at his boss. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/product-led-seo-eli-schwartz

In this episode of The SaaS SEO Show, we've interviewed Eli Schwartz, author of Product-Led SEO, and discussed the concept behind Product-Led SEO and the future of search.Here's what you're going to learn: What Product-Led SEO is and what Eli's book is all about How to promote your product to searchers The future of Google search Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.

Hey CX Nation,In episode #143 of The CXChronicles Podcast we welcomed Eli Schwartz, growth advisor & best selling author of #1 rated book on Amazon "Product-Led SEO, The Why Behind Building Your Organic Growth Strategy". Eli and his team work with enterprises and startups to help them develop and implement growth strategies to scale their organic visibility in search. Eli's Clients include: Tinder, Coinbase, Gusto, Automattic, Insight Timer, Getaround, Handshake, Faire, Mixpanel, BlueNile, ThePillClub, G2, AllTrails, Gametime, and others. Adrian and Eli chat through The Four CX Pillars: Team,  Tools, Process & Feedback to share some of the tips & tricks that have worked for Eli over the years as he's worked with some major global brands. **Episode #143 Highlight Reel:**1. Thinking about organic growth activities to grow your business 2. Understanding how you can leverage SEO to find new leads & prospects3.  How to manage your ICP search experience & journey4. Leveraging customer surveys to understand their ever-changing needs 5. Using customer listening tours to remain focused  on what matters mostHuge thanks to Eli for coming on the CXCP and featuring his team's work and efforts in pushing the SEO and growth-demand generation space into the future[Click here to learn more about Product Led SEO](https://www.productledseo.com/)If you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review, this is the easiest way we can find new listeners, guests and future CX'ers & be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business on Amazon today!CXChronicles -- Customer Experience Managed ServicesReach out to us now at Info@cxchronicles.com for more information www.cxchronicles.comSupport the show (https://cxchronicles.com/)

Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company?   Do you need insights on how to approach online visibility?   When it comes to SEO, success often depends not on what you do but on how you do it.   Eli Schwartz, the author of the book "Product-Led SEO,” joins Loren Baker on this episode to discuss long-term SEO strategies and how to implement an SEO mindset throughout your company.   Instead of offering step-by-step guidelines and techniques, this discussion digs into the logic and theory of SEO as a whole.   “What I call product-led SEO is taking many, many steps back and asking these questions:     Why is a search user going to find us?  How is the search user going to experience our website?  Is there a reason that Google should send search users to us?  When our audience finds us, will they fall into some sort of funnel?” –Eli Schwartz   “Many times engineers aren't at all sold on SEO, so therefore, you have to get them to care to do something for you that doesn't actually benefit their bonus or benefit the way they're going to be measured.   That's more important than a win, because if you get someone to care about your goals and you can scratch their back, and they'll scratch your back, that helps you further down the road.” –Eli Schwartz      [0:00] -  How Eli started and how SEJ led him down the path to his book [02:41] - Where Eli spent most of his career [04:12] - What he learned working for a company like Survey Monkey [04:53] - What VPs and Chief Product Officers generally think about SEO [06:06] - How Survey Monkey was in 2012 with no SEO but a lot of brand value [06:33] - What caused Eli to change his entire approach to SEO? [08:00] - The reason why he says “no” to some clients  [09:23] - When does it make sense to hire an SEO consultant? [11:01] - Things to look out for besides communicating with CTOs and engineers [11:34] - What Eli does in initial conversations with clients [14:47] - Steps to becoming an insider of a company you consult for [16:04] - Why in-house SEO is broken? [17:41] - How Eli approaches each new client [19:06] - The way most companies think of SEO [20:31] - Why it's so much better to hire a consultant than staff-out? [23:46] - Where do consultants fill the gap? [25:24] - What led Eli to the Bay area? [27:39] - Eli's mentor positions [29:42] - Highlight chapters in Eli's book “Product Led SEO” [30:57] - What is product-led SEO? [33:28] - What does SEO need to move away from? [35:12] - The big picture you need to see [36:51] - Getting buy-in in with the rest of the marketing team [37:23] - What Eli learned about goals [40:02] - Advantages of being in-house at Survey Monkey [44:48] - When Eli did SEO on his own name and discovering the world-famous epidemiologist [50:56] - The story behind the Twitter handle @5le       “The reason I wrote the book was that I wanted to change the conversation on what SEO is. Product-led SEO is not at all something I invented or coined; it's just a way of approaching SEO.” –Eli Schwartz   “Can you get the job done? Is there a buy-in? Even if you cannot do that 100 percent before you sign the contract, see what you can do. What's going to be able to move the needle to get buy-in and to get champions within the company to communicate that accordingly.” –Loren Baker   “I think SEO needs to move away from this conversation of where am I ranking, what are my keywords and focus on who are my users and why should I build for them.” –Eli Schwartz

SEO is an investment, and like any other form of investment, sometimes it can go south. In this episode with Eli Schwartz, we talk about what can go wrong if your approach to SEO doesn't match your business. Eli Schwartz is a growth consultant with over a decade of experience driving successful SEO for leading B2B and B2C companies such as WordPress, Coinbase, Shutterstock, BlueNile, Quora, and Zendesk. He is also the author of Product-Led SEO. In today's episode, Eli gives us the lowdown on product-led SEO–everything from choosing the perfect SEO KPIs to getting the right links to deciding whether or not it's worthwhile to invest in content that aims to rank for specific keywords. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/309.

My guest on this week's episode of Suds & Search is Eli Schwartz. Eli is a growth advisor to some of the biggest brands in the world and the author of the fantastic new book Product Led SEO. Eli led the SEO team at Survey Monkey building organic search from nearly zero to one of the largest growth drivers at the company. Eli has also provided SEO consulting to large brands such as WordPress, Shutterstock, BlueNile, Quora, Zendesk, and many others. He is an in-demand speaker presenting all over the world at conferences like Pubcon, SMX, and Content Marketing World. He's also acted as a judge at numerous industry awards shows including the US Search Awards, UK Search Awards, and the US Interactive Marketing Awards. Writing a book about SEO is famously difficult. The industry changes so fast that by the time the book comes out we're liable to have several new three letter acronyms to learn. Product Led SEO is perhaps the best book I've ever read on SEO. Eli does an amazing job giving the reader real-world advice borne out of more than a decade of working on some of the most complex SEO problems imaginable. It's a glimpse into how one of the brightest minds in SEO actually performs the work. I'm going to start our conversation by talking all about Product Led SEO. We'll disucss how product-led SEO is different from more traditional approaches to SEO and how he thinks about compound growth in relation to SEO. Eli is also an expert in international SEO. We'll spend some time chatting with him about the intricacies of running an international SEO campaign for a massive brand. Grab something cold to drink and join me for a conversation with Eli Schwartz. We'll talk about why SEO is a job for humans, how to do keyword research for an international brand, and we'll spend a little time talking about his experience living overseas. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

On Ep.49 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Eli Schwartz, SEO Strategic Consultant & Best Selling Author of Product Led SEO, to discuss the topic "Product Led SEO."

Marketers understand the value of search engine optimization (SEO), but they need to clearly communicate why it matters to get buy-in from executives, stakeholders, and clients. Today's guest is Eli Schwartz, a consultant and growth advisor. Also, he is the author of Product-Led SEO, a new book that describes how to communicate the value of SEO and think strategically and philosophically about SEO to be successful.   Some of the highlights of the show include: What motivated Eli to write the book? Explain to leaders how to do SEO sensibly Sweet Spot: Start SEO when spending at least $1-2 million on paid marketing Disparity: How much is your company spending on paid marketing versus SEO? Big Problem: SEO blackboxes things and mystifies it intentionally with metrics Metrics vs. Outcomes: SEO is about speaking the same language, not keywords Big Budget: Put money in to produce content, create product, and make a profit Big Consequence: Prioritize SEO or continue to fall behind business competitors SEO Do's and Don'ts: Focus on content but not allocate enough resources Monetary Value: Clearly communicate what you need and why to impact ROI SEO Standpoint: Create content from a product perspective for user engagement Priorities: Base SEO on users, not search volume/traffic, to get biggest benefits Leaders don't need to understand SEO, but they need to know the outcomes Recipe for Success/Failure: Create product, product flops, and ideas don't work   Links: Eli Schwartz on LinkedIn Eli Schwartz's Website Eli Schwartz on Twitter Product-Led SEO SurveyMonkey Ahrefs Ben Sailer on LinkedIn CoSchedule   Quotes from Eli Schwartz: “I am a huge fan of not creating any sort of content unless you know that there are users that will consume it, it makes sense for users, and it will end up converting.” “If you don't do SEO, then your competitors move ahead of you. If you don't do the right SEO, you just lose your entire investment. But that's not the way most people think of it.” “Social media is a little bit lower in the funnel. I think paid marketing is at the bottom of the funnel. Brand marketing is potentially higher in the funnel than SEO. Make them all work together and that's where SEO will be the most profitable.” “They don't need to understand how SEO works. What they do need to understand are the outcomes, and the work that's going to be done, and of course, the investment that's going to be made.”

https://www.linkedin.com/in/schwartze/ https://www.amazon.com/Product-Led-SEO-Building-Organic-Strategy-ebook/dp/B091D572ZL

 TIMESTAMPS0:00 Introduction0:52 The key message of the book Product-Led SEO3:09 Common misconceptions about SEO7:37 Getting things done in SEO10:18 SEO Product Managers13:29 Should SEO be part of Marketing or Product?18:18 Is stack ranking projects still up to date?20:01 How to create more awareness for SEO inhouse23:18 How to learn from the competition30:59 Getting better at opportunity sizing34:54 How much should you invest in SEO?37:42 The compounding effect of SEO40:00 The process of writing Product-Led SEO SHOW NOTEShttps://bookshop.org/a/24650/9781544519579https://www.elischwartz.co/dave-goldberg-the-kindest-leader-i-ever-met/https://www.elischwartz.co/https://twitter.com/5lehttps://www.linkedin.com/in/schwartze/https://www.elischwartz.co/product-led-seo/ FOR MORESubscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1Subscribe to the Growth Memo: https://www.kevin-indig.com/Follow me on Twitter: https://twitter.com/thegrowthmemoiTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1

SEO's changed a lot over the years.  And no - it's not dead yet. It's not going to die. It's still very important for your business. In fact, in this, episode 254 of Digital Marketing Radio I'm speaking with a man who believes that nothing can take your business to the next level like search engine optimization. Why do I know that? It's on the back cover of his brand new book - Product-Led SEO: The ‘Why' behind building your organic growth strategy. He's a former Director of Growth at Survey Monkey and current Growth Adviser and SEO Strategic Consultant at the likes of Tinder, Coinbase and Mixpanel - welcome to DMR - Eli Schwartz.

Eli Schwartz, author of “Product-led SEO” joins me on this episode to talk about what product-led SEO is and when you should use it. Join us. Grab a copy of his book here: https://amzn.to/3p4TpFz --- Send in a voice message: https://anchor.fm/ctrappe/message

SEO is nearly universally accepted as one of the most consistent ways to drive sales to your business... but why does it feel so complicated? Eli Schwartz joins the podcast as the SEO expert who's worked with a handful of the biggest brands in overhauling their SEO systems. He's also the author of "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy", a book that will give you the foundation you need to build an SEO system that works.  Get your copy on Amazon at https://www.amazon.com/Product-Led-SEO-Building-Organic-Strategy-ebook/dp/B091D572ZL or directly at https://www.productledseo.com/.  Want to connect with Eli? Check out his LinkedIn: https://www.linkedin.com/in/schwartze/   Enjoy the podcast? Support the podcast and promote your business on the podcast via our Patreon at Patreon.com/goodadvice.

It's every content marketer's ambition to create content that hooks their audience and has them coming back for more.   Marketers want followers to eagerly await content and consume everything they produce.   Not many marketers succeed, and this is particularly true in saturated niches where even the best content doesn't make it to the top of search engine page results.  However, a new book by Dutch author Carlijn Postma, guest on today's episode of the Published Author podcast.  Carlijn's book, Binge Marketing, recommends that creators of content stop looking at what other content creators are doing, and instead pay attention to the entertainment industry and learn from it.  Learn from TV And Movie Showrunners And Writers  As the Amazon description for the book details, Binge Marketing takes readers to the place where content is the product and the people who create it know how to attract and retain an audience. Those people, of course, are writers and showrunners in Hollywood.   The writers for that TV show you can't get enough of are using a set of tactics that keep you coming back for more. In her Binge Marketing, Carlijn tells content marketers to compare their brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner, you can build on your own loyal and involved audience.  A family scenario familiar to many parents was the seed of Carlijn's idea for Binge Marketing. She tells show host Josh Steimle that she's spent plenty of evenings trying to get her daughters to bed after an episode of Netflix show Once Upon a Time.  Create Content Audiences Want to Binge On  After each episode Carlijn's two girls would never just get up and head off to sleep. “Every episode ends with a cliffhanger. And so they kept on watching and I do the same. And I think every listener who watches TV series does the same thing. You just keep on binging and consuming those  episodes, because they never end.   She says: “That's when it occurred to me that this is exactly what we should do in marketing. We should look at the creators of films and series; they know exactly how to tell a compelling story and also how to engage an audience, define it, and to retain it.”  As a marketer, Carlijn knows that markets have for a long time struggled to get their stories across in the most efficient, but also brand-worthy way, while at the same time building an audience.  For Successful Binge Marketing, Don't Let Your Stories End  Carlijn points out that with TV shows, the story never really ends. “What we do in marketing is we just write stories that have a start and an end. They all end. But why? Why do we do that? If we want to try to build an audience, why do we stop with our stories? Why don't we just follow the creators of series and just create a series and create episodes and keep on letting people watch?  “That's the way you can build an audience. With only one episode that has a start and middle and an end, you won't build an audience.  Carlijn actually used her binge technique in her own book, although it took two drafts to get the tactic integrated into her work. Like most published authors, she first focused on getting everything down on paper. The second time around, she was able to edit and include some cliffhangers. And it sounds as though there will be another book, because Carlijn notes that Binge Marketing “ends with no end.”  How Authors Can Use Binge Marketing In Their Books  Carlijn says that authors who want to incorporate binge marketing into their book should first of all determine exactly what their book is about and be able to summarize it in a paragraph. Understanding where the story is set, who's telling it, and who the audience is. Answering these questions will make it much easier to use binge marketing in your book.  On your author platform, Carlijn recommends creating other forms of content that illustrate your expertise and showcase examples of how you use your expertise in your own work. For example, to illustrate her expertise with binge marketing, Carlijn's podcast includes an interview with Dutch film director Martin Koolhoven, The Hollywood Way To Content Marketing (in English).  Learn more: If you appreciated this episode, listen to:  Author And SEO Pro Eli Schwartz on Product-Led SEO, Adaptability, Curiosity  And:  Storytelling Essential For Nonfiction Books To Succeed  LINKS LinkedIn Twitter CarlijnPostma.com  SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.

Rudan Zhang is VP of Marketing at Clubhouse.io and in this episode we're talking about how Clubhouse positioned themselves to focus on a niche segment. Clubhouse is a project management platform for modern software teams, but with so many project management tools on the market, Rudan discusses why Clubhouse decided to intentionally focus on a niche audience segment and how they did it. We cover: - The process Clubhouse used to find their points of differentiation for each of their ICPs - How they compete with well-known horizontal products - How to market to technical audiences - The marketing channels they use to reach their niche audience - How their marketing team is structured - The KPIs they use to measure success Links Clubhouse >> https://clubhouse.io/ Product-Led SEO by Eli Schwartz >> https://www.goodreads.com/book/show/57659600-product-led-seo --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Eli is a Growth Advisor and Consultant and has worked with big names including Shutterstock, SurveyMonkey, Quora and Zendesk to help build their Product-Led SEO strategies. He's also become known for his bestselling book, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy.  In this episode, Eli talks to us about how he came to create Product-Led SEO and exactly what makes it different from traditional SEO. He shares his experiences of implementing Product-Led SEO within the eCommerce space and how it has impacted specific businesses' success, as well as the key metrics you should be using to monitor performance and results in this product-led approach. Interested in taking the leap into Product-Led SEO? Then listen in as Eli shares how businesses like you can get started with Product-Led SEO and how it can take your performance to the next level. 

In this episode of B2B Nation, we talk with Eli Schwartz, a growth advisor, SEO expert and author of the best-selling book Product-Led SEO, about his approach to search engine optimization and digital marketing. The concept of product-led SEO is a significant departure from a lot of the books and advice focused on organic marketing. Unlike content-led SEO, which focuses on keyphrases and content creation, product-led SEO begins with the idea of the product and experience your business wants to offer to its customers. Eli says if there's one thing he wants marketers to learn from his book, it's that SEO needs to be treated like any other marketing channel. It should be judged by its return on investment. And if the effort your organization puts into SEO isn't leading to an increase in sales, then it's not a tactic worthy of your resources. Episode Guide 2:19: What is product-led SEO? 7:00: The importance of brand SEO 7:53: SEO is a marketing channel 9:42: SEO funnel awareness and optimization 13:02: Overlooked and overvalued SEO practices 14:54: The lost art of linking 17:05: More on brand SEO 18:41: What is the biggest message of Product-Led SEO? 21:38: Tools for tracking your organic channel 22:53: Thoughts on Google's Page Experience Update 28:16: How would this conversation sound if we had it one year from now? 32:57: What is Eli's favorite tool that he can't work without? 37:30: Why is SEO advice needs to evolve

In this episode of B2B Nation, we talk with Eli Schwartz, a growth advisor, SEO expert and author of the best-selling book Product-Led SEO, about his approach to search engine optimization and digital marketing. The concept of product-led SEO is a significant departure from a lot of the books and advice focused on organic marketing. Unlike content-led SEO, which focuses on keyphrases and content creation, product-led SEO begins with the idea of the product and experience your business wants to offer to its customers. Episode Guide 2:19: What is product-led SEO? 7:00: The importance of brand SEO 7:53: SEO is a marketing channel 9:42: SEO funnel awareness and optimization 13:02: Overlooked and overvalued SEO practices 14:54: The lost art of linking 17:05: More on brand SEO 18:41: What is the biggest message of Product-Led SEO? 21:38: Tools for tracking your organic channel 22:53: Thoughts on Google’s Page Experience Update 28:16: How would this conversation sound if we had it one year from now? 32:57: What is Eli’s favorite tool that he can’t work without? 37:30: Why is SEO advice needs to evolve

Want to grow your business online? How do people search for you?  Is SEO your best bet? In this episode we speak to Eli Schwartz an SEO expert, author of, “Product-Led SEO: The Why Behind Building Your Organic Growth Strategy”! Definitely a book I’m going to get as I am a big believer in building my brand through organic growth!  Make sure to tune into this week’s episode of Better Call Daddy to learn more about the importance of SEO and how to even start implementing it! This episode is a very informative one!   Connect with Eli! His Website: www.elischwartz.co His Book: www.productledseo.com   Eli Schwartz is the author of Product Led SEO,  and he is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like  WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, Zendesk, and SurveyMonkey build and execute Global SEO strategies that dramatically increase their organic visibility at scale.   Me and my daddy love five star reviews you can make our day at ratethispodcast.com/bettercalldaddy  

Nothing can take your business to the next level like great search engine optimization or SEO. Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and/or sales. If you ... The post Product-Led SEO: Eli Schwartz appeared first on Author Hour.

SEO for decades has been thought of as an increasingly complex element of marketing to grow your company. But in this groundbreaking book, by Eli Schwartz, we uncover the human and artistic side of growth. Eli's hypothesis is that good SEO is not derived by throwing money and content at a search engine algorithm, but it's created by taking the right intention and building a great product. Product-led SEO is driven by listening to the needs of the customers you serve and delivering solutions that drive growth. Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Shutterstock, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies. As head of SurveyMonkey’s SEO team, Eli oversaw the company’s global operations, helped launch the first Asia-Pacific office, and grew the company’s organic search from just 1 percent of revenue to a key driver of global revenue. Eli’s work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world. In this episode, Eli thoughtfully shares with us insights and strategies from his book, Product-Led SEO. Listen to this episode and learn about:Eli giving credit and thanks to his wife, Shawna (3:58)Being collaborative over technical (7:10)SEO as a long-term life learning strategy (11:15)SEO for product teams not marketing teams (14:36)Examples of product-led SEO (17:32)AI as an impediment to product-led SEO (20:25)Consultants versus full-time employees (23:23)Investing in SEO strategy (28:10)The first step to learning SEO (33:12)Red ocean versus blue ocean SEO (36:37)How Eli is investing in others (40:45) Links:Connect with Eli on Linkedin - https://www.linkedin.com/in/schwartze/Product-Led SEO - https://www.elischwartz.co/product-led-seo/

Eli Schwartz's incredible experience setting up a brand new SEO team in Singapore meant that he often wrote down instructions or explanations for his employees.   Eli had longed to be in Asia for a while, and SurveyMonkey's CEO at the time, Dave Goldberg, granted Eli's wish and opened an office in Singapore to keep Eli at SurveyMonkey.  Explains Eli: “I'd write down notes of these things that my team wanted to learn, and that's actually when I felt like I should publish a book. That was the first thing that really made me feel like I had something I wanted to share, because like it wasn't shared anywhere else.”   Eli's book, Product-Led SEO, is published this month. It digs into his career and how to learn how to get things done.  SEO At a Strategic Level  Eli explains: “The book is about how to think at a higher level, how to be strategic and not really chase the algorithm or chase SEO tactics.”  He believes that SEO pros and in fact anyone working on a website should be spending their time on being strategic, because SEO is different for every website. “It's really about what Google believes your website to be about. So that is what you should focus on. What should my website be about? And not the little minutiae and little tactics on how to be successful.”  The second prompt for Eli to write Product-Led SEO came from his blog, also called Product-Led SEO. It's about building products around users. One of his posts completely took off on LinkedIn, making Eli realize “There's really something here, I should build all of these ideas around this book.”   The Biggest Challenge: Telling A Compelling Story  If you've regularly written a blog, Eli says that blog posts can easily become the foundation for your chapters.  However, the challenge is how to tell a compelling story. As Eli says: “How do you bring all this together? How do you narrate this? How do you bring color to it?”  Initially, when Eli started his book, he wanted to get his message out there and build a brand But if he pursued this path, Eli believed his book wouldn't have been great. So instead he separated the book from his branding and career, and focused on telling all he'd learned about SEO.  “I had some ideas. I was writing some guides, but it still wasn't a book,” he observes.   He worked with some amazing editors who were able to pull everything together, bringing in color and a narrative.   Product-Led SEO  Eli describes product-led SEO as giving people what they want from content and services.   “You're building something for users. And if all you're thinking is I'm building something, so I get some clicks then that is not valuable. That is just a blog post,” he explains. Eli adds that people need to determine product-market fit first, and then build an SEO strategy.    “Whatever it is that you want to happen for any sort of use on your website, that has to happen from SEO, and SEO shouldn't be divorced from this idea that users come to websites, websites convert into whatever the user funnel is, the way it is in many SEO strategies,” says Eli. “SEO is to be part of that, it has to be an acquisition, one acquisition channel of all your other channels. So that in a nutshell is product-led SEO. Your SEO is a product. It's not just a keyword.”  LINKS Twitter LinkedIn EliSwartz.co Productledseo.com  SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.

We are living in a Product-led world where PQLs tend to replace MQLs, right? Maybe yes, maybe not. Traditional digital means of digital marketing such as SEO are still and will be effective. In this mind-blowing interview, Bernard Huang, Co-founder at Clearscope is showing us, in a step-by-step manner, how SEO should be approached in the product-led company so that it produces results even when we are still in an early stage. Key takeaways: - Is SEO a tactic early-stage founders should use - What type of content should we write while our product is still in early-stage - How can we make our content rank. The interviewee: Bernard was the SEO point of contact for all 500 Startups portfolio companies and co-founded Mushi Labs, an SEO consulting agency with clients including Strava, DoorDash, and AllTrails. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.