Podcasts about industrial designers society

I always feel a bit bad complaining about getting older, because getting older is not a privilege afforded to everyone. At the same time, getting older does present certain challenges. I was able to get a glimpse into aging the other day when I went to get my eyes examined. Turns out that the middle of the day at the eye doctor is peak time for those who are, shall we say, of a demographic much more advanced than I. It definitely was a glimpse into a future that I am steadily approaching, and makes me reflect on what it will be like to be older then. There are so many things that have increased accessibility for those who are older, designs that make life more manageable and easier to negotiate. At the same time, a lot of challenges remain, especially in a society in which technological change is fast enough to make even the most savvy feel left behind. So, clearly there is a lot of work to be done. And that is why we welcome our guest today on Experience by Design. Sheng-Hung Lee is a Doctoral student at MIT. There he is involved in the AgeLab, where they have the aim “to improve the quality of life of older people and those who care for them.” Sheng-Hung has been involved in a wide range of service design initiatives, and has a list of awards and recognitions to prove it. He also has worked at companies like Ideo as well as Continuum, and is part of organizations such as the World Design Organization and the Industrial Designers Society of America. We talked about a range of topics related to designing, systems, and aging. He talks about what brought him to the field of design out of his background in engineering. Sheng-Hung describes how we have to move from the idea of designer as hero, and work more collaboratively to address complex challenges. Part of that is the need to go beyond siloed thinking and integrate ideas from a variety of backgrounds and experiences. And we talk about the need to move beyond focusing on tangible stuff as a primary motivation, and have the space to explore, learn, and synthesize.Sheng-Hung Lee Website: https://shenghunglee.comMIT AgeLab: https://agelab.mit.edu/

In the beauty industry, water conservation is everyone's business. And for even one brand to launch one product that moves things forward, it's a collective effort—involving ingredient tech, manufacturing processes, and packaging design along with feedback from consumers and salon professionals.  This week on the CosmoFactory podcast, we're learning about an eco-chic powder-to-lather shampoo. Our guest is Stephane Farsht, CEO and Co-Founder of a newly launched professional hair care brand called Small Wonder. This US-based brand is dedicated to advancing the performance of hair care and treatment products while simultaneously helping the cosmetics industry become more environmentally sustainable by reducing water waste, packaging waste, logistics waste, etc. Launched just this year (in 2024), Small Wonder has been honored with an award from Marie Claire, a Cosmoprof Award at this summer's North American edition of the show in Las Vegas, and an IDEA award from the Industrial Designers Society of America (IDSA) for the brand's custom packaging. If you appreciated this episode, SUBSCRIBE to the CosmoFactory podcast & please LEAVE US A REVIEW today. With your help, even more cosmetic industry professionals can discover the inspiring interviews we share on CosmoFactory! ABOUT CosmoFactoryBeauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors. Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry. Guests are actively working in hands-on innovation roles along the beauty industry supply chain; they specialize in raw materials, ingredients, manufacturing, packaging, and more. They are designers, R&D or R&I pros, technical experts, product developers, key decision makers, visionary executives. HOST Deanna UtroskeCosmetics and personal care industry observer Deanna Utroske hosts the CosmoFactory podcast. She brings an editorial perspective and a decade of industry expertise to every interview. Deanna is also Editor of the Beauty Insights newsletter and a supply-side positioning consultant. She writes the Global Perspectives column for EuroCosmetics magazine, is a former Editor of CosmeticsDesign, and is known globally for her ability to identify emerging trends, novel technologies, and true innovation in beauty. A PRODUCTION OF Cosmoprof Worldwide BolognaCosmoFactory is the first podcast from Cosmoprof Worldwide Bologna, taking its place among the best B2B podcasts serving the global beauty industry.   Cosmoprof Worldwide Bologna is the most important beauty trade show in the world. Dedicated to all sectors of the industry, Cosmoprof Worldwide Bologna welcomes over 250,000 visitors from 150 countries and regions and nearly 3,000 exhibitors to Bologna, Italy, each year. It's where our diverse and international industry comes together to build business relationships and to discover the best brands and newest innovations across consumer beauty, professional beauty, and the entire supply chain. The trade show includes a robust program of exclusive educational content, featuring  executives and key opinion leaders from every sector of the cosmetics, fragrance, and personal care industry. Cosmoprof Worldwide Bologna is the most important event of the Cosmoprof international network, with exhibitions in Asia (Hong Kong), the US (Las Vegas and Miami), India (Mumbai) and Thailand (Bangkok). Thanks to its global exhibitions Cosmoprof connects a community of more than 500,000 beauty stakeholders and 10,000 companies from 190 countries and regions. Learn more today at Cosmoprof.com 

Giant Robots On Tour Hosts Sami Birnbaum and Jared Turner introduce Sheng-Hung Lee, a designer, PhD researcher at MIT AgeLab, and board director at the Industrial Designers Society of America. Sheng-Hung shares his journey into design and engineering, emphasizing the importance of interpreting signals in design and the evolving role of designers from problem-solvers to culture shapers. He discusses how designers must now consider broader, systematic issues such as climate change and aging. Sheng-Hung explains that design is a teachable and essential life skill, highlighting the significance of personal experiences and failures in learning design. He elaborates on the concept of signals, explaining that they represent different perspectives and interpretations in design, which are crucial in addressing complex problems. The conversation shifts to practical design applications and Sheng-Hung's work in smart homes for aging populations. He discusses the integration of various smart systems and the importance of designing for different life stages rather than specific age groups. Jared and Sami also engage Sheng-Hung in discussing the worst and best-designed products, where Sheng-Hung mentions his initial skepticism but eventual appreciation for facial recognition technology. MIT AgeLab (https://agelab.mit.edu/) Industrial Designers Society of America (https://www.idsa.org/) Follow Sheng-Hung Lee on LinkedIn (https://www.linkedin.com/in/shenghunglee/). Visit his website: shenghunglee.com (https://www.shenghunglee.com/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript:  SAMI: Hello again, and this is The Giant Robots Smashing Into Other Giant Robots podcast, the Giant Robots On Tour Series coming to you from Europe, West Asia, and Africa, where we explore the design, development, and business of great products. I'm your host, Sami Birnbaum. JARED: And I'm your other host, Jared Turner. SAMI: If you are wondering, which you might have been for a while now, where are Will or Victoria, well, make sure you find one of our previous podcasts where we introduce the Giant Robots on Tour Series, and you'll understand why you're hearing myself and Jared a little bit more frequently than before. In that podcast, we throw random icebreakers at each other, and we find out that Svenja does not like online banking. And if you haven't listened to our previous podcast with our guest, Ishani, check that out as quick as you can and find out why AI is compared to babies. Joining us today is Sheng-Hung Lee, a Designer and PhD Researcher at MIT AgeLab and Board Director at the Industrial Designers Society of America. Sheng-Hung, I'm going to level with you. I've done my research. I've done my due diligence on the guests that we have on this podcast, and I'm exhausted. SHENG-HUNG: [laughs] SAMI: I've looked through your own website, and I've read as much as I can find about you. And between education, experience, awards, scholarships, there is an incredible amount of things that you're involved in that you get up to. And it really wasn't good for my own self-esteem just to see how much you have going on. SHENG-HUNG: [laughs] SAMI: Jared, a question for you first. Bear in mind, the only thing I've ever been awarded is my own driving license. So, our guest, Sheng-Hung, how many awards do you think he has currently listed on his website? Give a guess. JARED: Oh gosh, I remember looking at the page, and I remember having to scroll. SAMI: [laughs] Yeah, you had to scroll. JARED: Let's pick 33. SAMI: 33. Do you know what? It's not even close. Okay, he's nearly double that. So, he's up at 60 awards that are currently listed. So, we're talking about a guest that you guys do not want to miss. And you want to make sure that you get into this conversation. I always like to go back to the start with my guests. So, everyone has a story. And I'm interested, Sheng-Hung, in your journey and what led you into the world of design and engineering. SHENG-HUNG: My personal definition of design is, like, decoding signals. So, everything in our lives, like, we have different types of signals. How do we interpret the signal? How do we, like, understand, or perceive different types of signals in our lives? And I feel design is more like...not just creation. It is creation, for sure, but also about curation. I feel like, for me, problem-solving or, like, problem-defining is really interesting. And especially you mentioned, like, my very early stage as a designer, the reason I submitted my work to get an award is because I want to show my problem-solving skill. And I realize nowadays, like, the problem is too complicated. It's not just about solving problems, right? I mean, I feel design is more bigger than that, especially now most of the problems are systematic and complex. Climate change, right? Like, you think about aging, and you think about all this, like, sustainable issues. I feel like designers, like, for me, starting from problem solver, as engineer, and now more I've become like a translator, curator, or even, like, a culture shaper. How do you shape the culture you want, right? Especially now, like, AI it's just, like...that really let me rethink about my role as designer, you know, because everyone can have tons of ideas, but the truth is, like, we have so many ideas, but do you know what good taste is about? Do you know what the good qualities of life's about? So, you have to have some personal experiences to really help people to understand or curate the vision in the future. SAMI: That's really interesting. I struggle to dress my kids in the morning from a design perspective, right? I don't get colors, and I don't understand necessarily how they match and how to get things working. In fact, sometimes I'll dress my kids only to find that my wife has redressed the kids. Things are that bad at home. Do you think then design is something which can be taught, or is it something, like, innate? Is it something, in your own experiences, that it's kind of part of your nature? So, you see the world differently to someone like myself or Jared sees the world. Or could that be something which we could pick up on, you know, and learn about? SHENG-HUNG: Yeah, I definitely think design can be teachable. It's skillable. And I feel like, yeah, people talk about this is, like, a hardcore skill. It's a soft skill. No, I think design is a life skill. It's a human skill. So, that includes like, for example, like, yeah, how do you choose the color? How do you choose the clothes for kids? But also about, like, how do you celebrate the quality of lives, right? How do you, like, have better, like, qualities? And I feel like, I don't know, life skill means, like, team building, creative leadership, knows people, listening to people. And, for me, that's part of design because you're decoding different signals. You understand your life. You perceive different types of noises. Or how do you resonate with other people? And that's a life skill, I think. And I also feel most of the design skills I learned is actually not from school. It's from, like, personal life failure [laughs]. SAMI: That's really interesting. I just want to jump in because I don't know if I fully understand what you mean by signals. Can you just elaborate on that a little bit more? And then, I will bring you back up on personal failures. SHENG-HUNG: Signal is like different ways of seeing things, right? So, for example, like, if I go to wait in line for a free bagel, right? You share this with your friends. What I see is it's a free bagel. But what my friends see is like, oh, probably, like, I don't need to wait in line and so many challenges. You know, I have to, like, oh, why should I get this? But I see very clearly I want a free bagel. So, these are different. It's the same thing but different message mixed up, right? And then, for me, I see design, like, it happens every day. It's a life skill. For example, like, I saw the challenges, but what if we think another perspective to rethink about what kind of challenge [inaudible 06:38] or reframe the right questions, right? And all this, like, mixed all together, it feels like it's not just about drawing beautiful sketches or rendering sexy, you know, ideas. It's all about, like, how do you frame these challenges? How do you look at this? Can you see the question from social aspect, from cultural aspect, or you just see this as a solution-driven approach? JARED: In some cases, I feel, there is an element of subjectivity to the designs, but then we also want to measure the success of a design. Do you have any tips for, like, how you go about putting numbers to what defines success for a particular design? SHENG-HUNG: This is such a great question, especially now my research focus is really on services, you know, service design, experience design. Like, how do you quantify this, right? For example, three of us we go to the restaurant, and I feel it's really, really great restaurant. And probably some people feel no, that's not really great. And then, how do we quantify this, right? And then, I feel it's sometimes, like, really by personal preferences. It's hard to measure. Maybe there will be some sort of, like, a principle direction or criteria we can follow, so, for example, service quality metrics or something, like, based on people's life experiences. I feel it's hard to measure, especially now the design challenge the question it's really complicated. Some people talk about demographic. How do you, like, [inaudible 08:09] design? Like, for example, a participant design process, right? Or, like, inclusiveness. People talk about equity, power, power dynamic. And I think it's less of a measure or quantify. It's more about do you show your respect? Can we be more inclusive in this process? Can we really engage or integrate multiple voices in this design process? And I feel like that kind of shows the flexibility, also, the real flexibility of the design, not just that, oh, we look for one single solution. Because, most of the time, we actually want to design for a solution, but, actually, I feel now the shift is from we try to build the condition to let people land on this condition and solve the problem. So, in the end, we'll be like, yeah, we landed here, and we can solve the problem together collectively. So, something I feel a little bit different, but that's a great question. It's open-ended. Yeah. JARED: Yeah. Thank you. There's a lot to think about there. I want to bring it back to failure because this is something I think about a lot in terms of teaching and learning from history versus learning from your own failure. We have, like, thousands of years of history of failure. You think we have made all the mistakes already, and, oh, it should be easy, right? All we need to do is teach all of the young generation about all of this failure, and then they'll remember not to do it. But in reality, it doesn't really work that way. I find the strength of the argument is oftentimes weak compared to failing yourself and really deeply learning that lesson. I'm curious about your thoughts on that. And then, I'm also curious to hear about some of your, let's call them, best failures. SHENG-HUNG: I personally feel like people fail. They fail forward, not backward. So, even if you fail, you move a little bit. It depends on how crazy, right, and how fast you fail. It's an iterative process. The reason I say learning from failure because from traditional Asian family, Asian students, right? Probably in the past, I would say I raised my hand. I want to learn, or I ask senior people. I want to learn. But, actually, more than that, it says, "I want to experience. I want to be part of it," right? So, you're not becoming the manager because you learn to become a...no, you're in that position, and you learn to be a manager. So, I learned that mindset when I worked at IDEO. And one of the senior design directors told me, "No, you should say, 'I want to experience.'" So, that means that you have fully immersed experiences. And one of the best examples for me is that the first two years I worked at IDEO and IDEO Asia, supporting projects in Tokyo, Shanghai, Singapore offices, and sometimes European, like, office work; the first two years, my confidence almost collapsed. I have to collect my confidence. It's so hard because I'm eager to learn so many things. I didn't beat myself. And then, after two years, I met an amazing, like, design mentor. And I started the things I'm good at as product designer, a tangible designer. I start as product-focused and thinking about whole design process. And then, I start to collect my confidence. And I realized every single project at IDEO or in my life it's a vehicle, you know. And then, you always connect the dots when you're looking backwards. And you realize, oh, this is failure. Let me know what do you mean by client management? What do you mean by, like, teamworking? Because everyone is from so diverse background. And everyone says, "I'm a designer," but they have different interpretation. And how do you communicate it, right? And how do you keep the conversation transparent and also effective, and how do you empower people? And I feel because of that connect the dots process, also, all the things I want to learn, I want to experience it really helps me to grow at the third year or second year in IDEO. And that really makes me think about, oh, wow, I didn't know. I failed completely. And that's really healthy, for me, because you become very strong. At some point, I started to realize, oh, what do you mean by...what does it mean by design consultancy business? What we can sell. Where's our capacity, our limitation? You know, other than just, oh, everything's, like, imaginative conceptual. I kind of know what happened, and I know the boundary. And I know how can I empower people and also the client. SAMI: Yeah, embracing failure is a real strength. At thoughtbot, we kind of...if we're developing products and we're, let's say, designing or coding, whether websites or applications, we have this concept of failing fast. So, the faster you can fail, the quicker you can iterate towards the right solution. And that's something which is difficult to embrace because the first time you do it, I want this to be perfect, and I want to build it in the way that it works. But, actually, you'll spend a lot of time trying to get towards that perfection, and it's much better to ship faster, fail faster, and then get towards the solution. I noticed as well that...well, I read that the one thing you've been recently working on is designed for the aging population, so more specifically, smart homes for the aging populations. Shout out to my parents if they're looking for a smart home. Sorry, mom and dad. SHENG-HUNG: [laughs] SAMI: I've always found, especially my generation, so I'm about...I'm not about; I am 32 years [chuckles] old. So yeah, there's always been, like, a big gap between kind of my generation, the way we've engaged with technology products, the way my parents' generation have been able to. And I imagine a future where my kids are running around in VR headsets, and I'm still, you know, using a basic laptop. I would love to know more about your work kind of in this area and designing for a different sector of the population. SHENG-HUNG: My master thesis and my master project is focused on redesigning, like, smart footwear for aging population, and then that's part of the smart home ecosystem. And I was actually impressed and surprised. It's like most of the sponsors or clients we talk about, like, people [inaudible 14:38] to think about just the product level, so smart like [inaudible 14:43], smart like a door, or smart like, you know, like a bed or a smart, like, alarm clock. People start to think about how can we integrate all this system together? Because, like, for example, if you bought Amazon, you know, versus Apple and all these different devices, the platform is really a problem because the products cannot communicate with each other. And we want to make sure all the products can communicate and support you, or, like, they can at least receive your data or information to give the appropriate response. So, the smart home project starts to think about from ideas to become more like platform integration. IKEA is the best example, right? Like, I think two years ago, they talk about, yeah, they launched their first app, right? Everything is, yeah, it seems like, oh, what's the big deal about this, right? No, but you think of this from the intention perspective to actually connect the whole system together because they want to make sure their internal designer, developer they really can think through their own internal system to make sure everything's connected, interconnected, not just, oh, you do a part of this. We sell this to a certain Asian, and it didn't really connect. So, I feel like when we designed it, it's really from the system perspective to talk about a smart home. And then, regarding of, like, design across [inaudible 16:04] generation, that's really important, actually, because especially now I'm focused on design for retirement. And I shifted to design for longevity. And then, the cool thing about this is, like, we think about our life in terms of age, but, actually, now we need to think about our life in terms of different life stages, different lifestyle. The book called "Stage (Not Age)", means, like, now we cannot even describe people above 100 years old or 85 years. So, we call them future hood, right? So, like, different life stages. And I feel like that really impacts, as designers, the way we design products or interfaces, right? And it has to evolve with people. When you say, for example, if we have, like, a smart, like, a robot in our home, they have to know your personal routine. And you kind of grow, right? For example, oh, I get older. I move slower, or my mobility is different, and it changes. How does that mean to our product or our smart services? And I feel like across different generations, it's really thinking about design for different people in different life stages. And that's really important, not just about financial planning or about your future education, family, community, right? Now people are probably thinking about aging in place. My parents just bought a second home. They're thinking about retirement life. And so, these are things that really impact all aspects of life. And I feel like the idea of one solution for all the era is kind of over because we have to think about not just one solution, multiple solution tailor-made for multiple different people in different life stages. MID-ROLL AD: Are you an entrepreneur or start-up founder looking to gain confidence in the way forward for your idea? At thoughtbot, we know you're tight on time and investment, which is why we've created targeted 1-hour remote workshops to help you develop a concrete plan for your product's next steps. Over four interactive sessions, we work with you on research, product design sprint, critical path, and presentation prep so that you and your team are better equipped with the skills and knowledge for success. Find out how we can help you move the needle at: tbot.io/entrepreneurs. JARED: And, Sheng-Hung, in one of your articles that I was reading about design for longevity, you sort of say that design for aging isn't just about designing for older people, but rather, I think one of your colleagues asked this question, which I really liked, which is, how can inclusive methods build elegant design solutions that work for all? And I find that a really aspirational goal. But one of the things, say, at thoughtbot, when they're building a product, so we often talk about targeting a specific niche or a specific user base because then we can really optimize for them. And so, you're designing something that's elegant, and that works for all. It doesn't sound very easy. It sounds like a good challenge. And I'm curious about how do you go about that, and do you have any examples you can you can share? SHENG-HUNG: Design for all elegantly also seamlessly. Optimize everyone's needs or, like, design process. I feel...because my topic is focused on financial planning, right? And I think about everyone's income level is different. Their investable income asset is also different. We have a different situation, right? Our family issue, the healthcare condition is also different. And I feel like that, also, if we look at this question, we should think about, okay, how do we define design for all, right? Is it universal design, or is it inclusive design? I think there are definitely some, like, basic or fundamental, like, foundation or criteria we need to meet. Like, for example, human-centered, right? Or, like, we think about accessibility for certain technology. What's the threshold for a certain way of use the technology or product? That could be, like, a universal or, like, basic. Like I said, people's life stages are so different. And can we really make sure our product or interfaces is always dynamic, always change? Design for transformation, right? And I feel the ideas of changing is kind of scaring for most people. Because you don't want to, like, you woke up, and you realize your iPhone just update the whole interfaces, and you suddenly don't know how to use it [laughs]. It changed too dramatically. What I mean by change is like, it's a gradual integration process. And I feel that's kind of beautiful. Like, for example, the way I use my bicycle, the biking, right? They can ultimately adjust my speed, recharging, or understand my personal preferences. That could be something I think is powerful for future for providing the right solution, yeah. But also, it's a benefit of this, but also, there's downsides. Like, maybe because of that, we all live our own personal bubbles pretty well, right? Like, oh, yeah, yeah, I read a newspaper. No, you read the newspaper that I curated for you. So, somehow, the information started different [laughs]. So, there's a gap, but I don't know. It's very cool. It's very great, great question. I think there's still...I don't have the exact same answer, but I feel that could be potential for now. Yeah. JARED: Yeah, I really like that. So, it's not just a one-size-fits-all-all, but, like, it's a sort of an elegant transformation over the course of someone's life. We've discussed a few different things like design for longevity. You touched on there, as we were speaking, human-centered design. I know you've made a distinction of humanity-centered design as well, and there's also life-centered design. I wonder if you could give us and our listeners a little rapid-fire explainer of each of them. SHENG-HUNG: Like, when we talk about human-centered design, right? Like, it's, like, a buzzword. And everyone talks about HCD, and most people think, oh, if you got a post-it note, you're, like, a HCD designer. No, like, what does that mean, right [laughs]? It's very cliché. And they're like, oh, yeah, all these, like, HCD designers bring the post-it notes with Sharpies and go to facilitate tons of workshops, and they sit and know people. And I feel it's more than that, right? Human-centered is really, like, put yourself, designers, in the shoes of clients, users, customers, and participants to know their needs, their desire and address their pain point. And I think for human-centered design like Don Norman said in his latest book, it's not just about design as a discipline. It also covers, like, politics, covers, like, ethical issue, culture. It's broader. And, for me, the simplest version is, like, you design with care. You design with human temperature. We create technology with human temperature. That means that we're now for this technology to [inaudible 23:13] technology. We know why we need that technology. So, for example, if you provide the, like, the cell phone to the developing countries, you probably don't want to send, like, the latest cell phone. You want to send them, like, the adequate technology. What I mean by that is like, it's very, like, stereotype, but I'm trying to explain the idea is like, oh, Nokia could be a great option at this point, for example. You can communicate. You don't need, like, crazy, like, AR VR function. You at least can communicate. So, it's adequate. I think that kind of lens is, like, you think about the culture, the needs, economic, social status. And then, you can start to move on and upgrade the devices. And I feel like life-centered is even broader. It's like, can you design something to the lens of cats, your pets, your animals? So, it's really like, it's really...it sounds a little bit like a speculative design. But the truth is, like, we can shift our perspective to different kinds of species, cross-species, not just focus on human, because everything we design definitely starts from also for a human being. But now life-centered is like, it's longer, broader. And then, for me, it also means like, we just talk about life-centered. It's like, really think through all different stages of life, not just, like, focus on one single age or a single stage, too specific, too narrow. It's, like, broader. So, when we talk about life-centered design, LCD, we really think about a lot of different systems, framework. What's the model we can follow? You know, so we're also thinking about policy, about power dynamic, government, ethical issues. So, this, I think, like, it's broader, and it's really large. Sometimes it's pretty vague, for sure. We have to use some cases or really think about in different contexts. Context is really important, designed for different contextual knowledges and needs. SAMI: Yeah, I think that is actually a really helpful understanding. Myself I don't know anything about those concepts, so to kind of get that theoretical understanding and explanation from yourself is really helpful. In a more practical sense, I have a question, which is a very selfish question. The reason it's a selfish question is because I want to know what do you think? When you look at the world through your designer lenses, what do you think is the worst-designed product you've ever seen or come across? And I think I know the answer to this. I think there is a right answer. While you have a think, I'll share my answer. I don't know if you have this because you said you're based in Boston at the moment. And I'm showing you because we're on camera, but I will describe it to the listeners as well is what they've done with bottles now is when you open, like, a Coke bottle, for example, all other beverages are available...Coke, if you want to sponsor us [laughter], we're happy just to mention you. When you take the bottle cap off, it's now connected to the top of the bottle. So, someone has decided...now, I understand the reason behind it. They're saying that it's for recycling. So, when you throw your bottle away, make sure the cap goes with the bottle. But someone has sat there, and they've designed the bottles. So, when you take off the cap, it's still connected to the top of the bottle. And countless times, I'm either pouring into a cup or pouring into my mouth. And that cap is getting in the way. So, the liquid kind of goes into that cap, and it spills on me, or it spills on the table. This is an absolute design failure, a catastrophe in my eyes. That's my worst design that I've come across in real life. Do you have anything you can think of that you look at, and you're like, who designed this? SHENG-HUNG: This is such a great example because I did have similar experiences when I went to Milan Design Week last year. All the plastic bottle is, like, connected. The cap connects with the bottle. And I didn't know that it's on purpose at the very beginning. I thought, how come it's, like, connected? I want to take it out because it's easier for me to drink. And I realized it's not just this one; all of them is the same [laughs]. Yeah, that's a great example. I think, for me, design for failure adapter, for example, you know, adapter, like dongle, right? Like, we have so many different...this guy HDMI cable, the cable for iPhone, and the magnet for my Apple MacBook Pro. That's painful because you try to find, like, when you go to, like, a talk or a speech or try to present something, I think, for me, the easiest way is, like, AirPlay, right, Wi-Fi or Bluetooth to connect to the projector. But in reality, you always need this HDMI cable. And this guy connects with my Mac. There's some problem. It depends on...now I always bring my adapter with me. It's just like, we have that [inaudible 28:04] like, you know, it almost, like, very frequently, if we're meeting, you have to show your screen. How can we design less physical but it's user-friendly, right? People use Mac. People use Apple, use, like, Microsoft. How do you design something like a universal adaptable to everyones, just sharing screen? This is what I need. So, I think this could be one bad design, I think, at this moment [laughs]. SAMI: Yeah, that's a great example as well, and so frustrating. And I wonder if it's, like, a money-making scheme, you know, everyone has their own chargers. And that's a way kind of they make some income as well on the side. Jared, what have you seen in the world? What's your pet peeve? What really grinds your gears? JARED: This was easy for me. It came to me straight away. Any door that has a handle that you can wrap your hand around which signifies it should be pulled that is push. It's just, I mean, what is going on there? It drives me bonkers. SHENG-HUNG: [laughs] SAMI: That is brilliant. I think it's only fair if we flip the question, right? And then, we say, what's the best thing you've seen designed, right? There must be something out there where you've gone, "Oh, that is so useful. That makes so much sense. Why haven't we done that until now?" And have you kind of...I guess this is for Sheng-Hung, like, have you got any inspiration from that sort of thing? SHENG-HUNG: I have to be honest. Like, I really feel like in the past, I'm kind of scared about, like, use your face to unlock your phone. But the more I use it, I feel like, oh my God, this is so convenient. You just look at it. I know it's a bit scary because they have all your biometric data information. I know even you protect under the regular law, but still, I feel like, yeah, it's so seamless connected. And I feel maybe the better answer is like, I feel a great design is, like, to reduce the friction between the transition of devices by devices, right? So, for me, I mean, so interface by interface. So, when I share the data on my phone, what does that mean? From phone to my computer or phone to other people, right? All the different interfaces changing. The less friction, the better. I feel seamless connected. So, you know, AirDrop, super convenient, photos, videos with people, Mac users. But what does that mean for, like, Windows users, right? And so, every platform has their own, like, spec, or criteria. And I feel if the user can feel the seamless friction between these interfaces, for me, that could be a great design solution. JARED: I love that answer. And I love that description of reducing friction. It reminds me a little bit of, I think, my favorite book on UX is by Steve Krug, which is "Don't Make Me Think." And it's just all about doing the simplest thing, reducing confusion, overcoming objections, and reducing friction. So, I really love that. I do have an answer for this one as well. It's a little bit selfish or focused on my own life. So, I have a dog. She's a Welsh Terrier called Rosie. She's just turned one. Whenever we used to go out, you've got to take water for her if it's a hot day. I always used to take a bottle, whether you could unscrew the top or not, I'm not sure, Sami, and, like, a little bowl to put that in, or you use your hands. And, invariably, she's not going to drink all of the water, so you've got waste. You throw that out. The bag gets wet, all of that. Someone has designed this really cool bottle where the top is actually the bowl. It's an all-in-one. And you press a button; the water goes into the bowl. She drinks. Whatever's left, you press the button again, turn it upright. And the water just flows back in into the rest of the bottle. It's such a simple thing. But, like you say, it just reduces that friction. Anytime a problem no longer exists, manual to automatic cars, fight me, I'm all for it. Well, that's a problem solved. That's less friction. That's beauty in the world. SAMI: Yeah, I think it's amazing. When you think about these examples, it really brings out how much of an impact design has. So, you can have the best product in the world, but if you don't get that frictionless design, or you don't get that design that's going to really bring that improvement, it's going to be difficult to make that product a success. And I think there's some, like, when I think about leaders and innovators in this kind of space, so I know you already mentioned IKEA and I think of Apple. And I don't know the answer to this, and maybe our listeners also wonder, like, how do these companies...they seem to keep getting it right. No matter what happens, they seem to set the trends, and they get their design spot-on, and they innovate in that space. How are they so successful in their design? SHENG-HUNG: I think a recent example is like, you know, like, Apple just recently launched the Vision Pro, right? The XR, the goggles. And put the demo time 30 minutes to get in-store experiences. You're booking the demo time with them, the 30 minutes. For me, I wrote an article about it. It is less about the goggle itself. It is about the whole experiences. The time you enter the store, right, and then you're waiting there, who guiding you? The Genius Bar people guiding you. You sit down. You have the prescription and your glasses that get measured, scan the QR code, and find the match [inaudible 33:35] pair of goggles that fit your [inaudible 33:37] of your face. And they put it on. They sit on the side, use the iPad to guiding you, and tell personal experiences or stories. These companies are very design-driven, vision-driven company. They really think about the whole experiences of users, right? And, for me, it's too pricey, for me, the product, obviously, right now. But I have very delightful, positive experiences because of that 30-minute demo. So, I kind of plant the seeds in my heart. Oh, if the second generation or something have discount, I would definitely want to get one for myself. Not really because...it's a great design for sure, but also, the impression I have. And I feel that really, really, like, make a difference, right? It's tiny. It's very subtle. They can, "No, we don't have, like, demo experiences." They can just purely sell the product. But I think they sell something bigger than just product. Branding user experiences, delightful experiences. And I can really feel that, and that's really powerful in the end. JARED: Do you think that that sort of level of design is limited to the companies that can afford it like the big names? Like, obviously, there is a cost dedicated to having the time and to putting the resources to that. Is it always just going to be the big players, or are there things we can do to democratize that availability for the startups, for the SMEs? SHENG-HUNG: I actually think it's about a company's culture. So, another example I would love to share is, like, when we did, like, an inspiration trip in Tokyo, and there's a very famous, like, chain bookstore called Tsutaya bookstore or Tsutaya electrics. So, to my surprise, like, yeah, it's a big bookstore, and we probably think bookstore selling books. No, they're actually selling a lifestyle. So, for example, like, if I want to buy the book around how to use a camera, right, the way they curate it, it's like, yeah, we do have the books around camera, but also, we'll put the real camera, like, near the book. So, they curate the whole experiences. You flip the book. Oh, this is so cool. Thanks, I want to try it. You probably, in the end, you got both. So, very interesting and also very human-centered, like, retail experiences. Why did I say culture? Because when I entered the store, I asked for one book I was looking for. The staff came to me, and she bring two books to me. One is the book I want, unpack. And one is the book...it's the same book, but without the plastic cover. It's brand new. And why she brought two books to me because if I want to buy this book, I not only read inside, but also, I can just get the new one with me to check out. And this is so subtle, right? Because they're not just bringing you, like, the sample. They also bring the final product with you. So, I feel that kind of culture is, like, very strong, customer-centered, think about your needs, think about your next step. So, they kind of plan ahead, and this is so strong message to me. Oh my God, this is such a great design culture, or at least a human-centered culture to think about my needs, my decision-making process. So, I feel connected with that, and I feel like, yes, they have money, but also, like, they really cultivate that culture within the...not just...they also send a message to their customers. SAMI: I feel like, Sheng-Hung, we could speak to you for hours. I mean, you are opening my world and my eyes to a different world of design. I've got one final question for you before we wrap up that I wanted to cover. I've seen from your website, like, you've personally designed products. So, out of all the products you've either designed yourself or you've been involved with, what would you say, and could you describe for us your favorite product that you've designed yourself? SHENG-HUNG: I think my favorite product is, like, I help and re-design, like, Shanghai Library Innovation Space that, for me, is OMG. Oh my God. It's crazy. Like, one single team, my side project and collaborate with the full staff, librarian, the leadership team. What is powerful is, like, library for them in Shanghai, it's a local hub to connect the community and also to teach, to learn for the younger generation how to use the space. For sure, most people use that space for, like, self-studying, you know, activity and all this stuff. But, for me, like, it's so impactful because every single change that means a lot of impact because it's a public space. And also, it's really, really powerful. Like, you think about the decision-making process. You have to think about feasibility, viability, and also desirability, all things to connect together. And it's really hard, not easy process. It took me about a year-long project. And I'm really happy because, in the end, it's really from sketches, concept, prototyping models, all the way they rebuild, modify the design, integrated. And now the new library they build on another area of Shanghai is really based on this model and framework. I'm very happy, and I also feel like, yeah, design can make a positive impact. It's not like a concept. It's real. And it's nice. It's painful, but it's really satisfying, yeah [laughs]. SAMI: That's really cool when you get to a point where you've done something, and then you see people using what you've designed and, like, enjoying that space and benefiting from all that hard work that you've put into. I have to thank you so much for joining us and giving us time today on the Giant Robots On Tour Series of the Giant Robots Smashing Into Other Giant Robots podcast. Our listeners don't know, but you've had about two hours of sleep. SHENG-HUNG: [laughs] Yeah. SAMI: So, it's probably time for you to get back into bed yourself. But that is your dedication to us. It's been an incredible episode and an incredible chat. I finally understand why Jared does not like doors. I myself, you will understand if you see me in the street and I'm tearing a bottle cap off of a bottle, you'll understand why. And we need to sort Sheng-Hung out with more adapters with just a single charger for all his devices. If people want to get a hold of you, Sheng-Hung, where's the best place they can reach out after listening to this podcast? SHENG-HUNG: Yeah, definitely, you can reach out through my personal website portfolio. Yeah, shenghunglee.com. And I'm happy to respond and discuss about design-related topic. Thanks for having me on this podcast. It's very exciting, and hope we can create all the great stuff for our society. SAMI: Pleasure. There's always a challenge I give to my listeners at the end, and it normally is just please hit that subscribe button. Jared has promised me that he will do a shoey if we can double our subscribers by the end of the series. If you don't know what a shoey is, my only advice to you is do not Google it because you do not want to know. You can find notes and a complete transcript for this episode at giantrobots.fm. If you have any questions or comments, you can email us at hosts@giantrobots.fm. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening. See ya. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

Michelle Berryman, a Georgia Institute of Technology graduate, boasts an impressive and diverse design portfolio that includes exhibits, events, interiors, and user interfaces for various products. She has collaborated with renowned clients such as HP, Philips, Nike, and Siemens and is a founding Principal of Echo Visualization, LLC (EchoViz) in Atlanta. Michelle has held significant positions in the Industrial Designers Society of America (IDSA) and the International Council of Societies of Industrial Design (Icsid). Her passion for industrial design was ignited during high school when she witnessed her terminally ill mother benefit from assistive products, emphasizing the importance of user experience in design.In 2000, Michelle pursued her Master's at Georgia Tech, focusing on merging environment design with interactive media. Her research spanned hands-free proximity photography and assistive product interface design, culminating in a thesis on a heart rate monitor and lifestyle management tool for cardiac patients. During her academic journey, she was recognized as "Teacher of the Year" by her peers and faculty. Post-graduation, Michelle worked with the Georgia Tech Research Institute (GTRI), concentrating on product interface design and developing systems for rapid prototyping interfaces. Her endeavors also included designing assistive interfaces compliant with U.S. government regulations.In 2002, Michelle co-founded EchoViz, an interaction design & user experience consultancy. EchoViz offers many services, from business analysis and digital strategy to graphic design and software development, always aiming to create an emotional connection with users. Since its inception, EchoViz has garnered multiple design awards and was acquired by THINK in 2012, where Michelle now serves as the Director of UX. Michelle has received numerous accolades throughout her career, including being named one of the “10 Innovators You Should Know” in 2005 and a nominee for the Women in Technology (WIT) award in 2006.

Why do we grade students?  Is it to measure and evaluate learning? Provide students an incentive to do their work? Reflect the ‘rigour' of our classroom?  Research shows that grades don't accomplish any of these things.  What if there was a better way to measure, monitor and evaluate student growth? And share a story of their learning journey... What if we eliminated grades entirely?  That's exactly what Gary Heidt, 10th Grade Humanities and Social Entrepreneurship Teacher, did in his high school's 'Nova Lab' learning space. And his students soared to new heights because of it.  Learn more about the alternative system he co-designed, and how it can help your students: Increase work ethic and production Become more reflective and meticulous with their work Provide detailed descriptions of their learning journey and growth Take charge of their learning   Gary's Blog: https://onlyconnects.wordpress.com  Going Gradeless Resources Nova Lab: https://pvhsnovalab.com    Connect w/ Gary: Twiter (@Ed_by_design) LinkedIn (https://www.linkedin.com/in/gary-heidt-6146656/)   Gary's Bio: Garreth Heidt has taught middle and high school students via a unique instructional approach to creativity and design thinking for the better part of 30 years. His curricula seek to develop skills in critical viewing, question formation, civil discussion, problem finding, and problem solving. The learning process is driven by design-minded means to a unique educational end for his students, and is focused around two simple questions: “Why are things the way they are? How can we make them better?” He currently teaches a 10th grade Gifted Humanities class, and is the Lead Learner and co-designer of his high school's innovation and social entrepreneurship space, NOVA Lab. Mr. Heidt has spent time teaching and developing classes at the middle school, high school, and college level. He is a graduate of Temple University with a degree in English and a Masters in Curriculum, Instruction and Technology. His work has appeared in or been featured by: School Arts, A Gathering of the Tribes, the Industrial Designers Society of America, The Design Learning Network, Bard College's “Institute for Writing and Thinking”, and in a forthcoming book on experiential learning in museums entitled, The Museum as Experience. He blogs infrequently on his own sites, Only Connect (www.onlyconnects.wordpress.com) and Innovation Lab (pvhsnovalab.com). He is a member of the Phi Beta Kappa Association of the Delaware Valley, Design-ed Coalition, the Design Learning Network, and he is the Director of Learning for the Educational Design Consultancy, Form & Faculty (www.formandfaculty.com ).

 Who is Scott Henderson Scott Henderson is a top Industrial Designer known for creating top-selling industry disruptors for his global fortune 500 client base. His own collection of unique objects are sold globally to retailers and museums such as The MoMA Design Store, SFMOMA, The Carnegie Museums, and The National Gallery. He has over 100 patents for diverse projects such as housewares, consumer electronics, and furniture. Scott's work has been widely recognized in exhibitions, awards programs, and the press, and has been featured in The Shock of the Familiar and I.D. Magazine's Annual Design Review. He has won multiple awards, including GOLD, SILVER, and Bronze awards from the IDSA Industrial Design Excellence Awards, and has been exhibited at the Smithsonian Institution's Cooper Hewitt National Design Museum. He is a sought-after presenter and has published articles on the importance of design in periodicals such as Innovation and Design Management Journal. He served as Chairman of the Industrial Designers Society of America National Conference.For Scott, design is not a discussion of form versus function; it's about thinking and the quality of the big idea. Follow Scott Henderson: Website:https://www.scotthendersondesign.com/ LinkedIn: https://www.linkedin.com/in/scott-henderson-993a994/ Instagram:https://www.instagram.com/scott_henderson_nyc/ By Design:https://www.bydesign.global/judges-presenters/scott-hendersonWhat We Discuss with Scott Henderson:- Design thinking- Delighting the user- Abstract shapes- The Flow state- Trapped energy- Focus on the WHY- America by Design- We don't do Design, we are Designers ______ Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening!Want to create sustainable products?Get our guide!Learn how to design & manufacture better products & services.Download here your FREE Guide for Creating Sustainable Products.

Raja Schaar is an industrial designer, afrofuturist and doomsday optimist. She is the Director at Drexel University's product design program and co-chair of the Industrial Designers Society of America, Diversity Equity and Inclusion Council. Listen to learn about: Raja's career in design Climate change and design How Raja uses science fiction and futurism in her teaching and work Black Girls STEAMing Through Dance Social Impact Design The power of design Media resources for designers wanting to explore future-thinking   Our Guest Raja Schaar, IDSA (she/her) is Director and Associate Professor of the Product Design Program at Drexel University's Westphal Collage of Media Arts and Design. She co-chairs IDSA's Diversity, Equity, and Inclusion Council is the past Education Director for the organization. Raja studies the ethical implications of design and technology through the lenses of speculative design and climate change. Her current projects address biases maternal health through wearable technology and participatory design; community-based co-design for engaging black girls and underrepresented minorities in STEM/STEAM; and generating frameworks and tools to embed Afrofuturism, biomimicry, sustainability, and climate justice into Design praxis.    Show Highlights [02:09] Raja takes us on a fun trip through her childhood “what do you want to be when you grow up?” dreams. [05:47] STEM and creativity. [06:24] How Raja ended up going into industrial design in college. [09:03] The interdisciplinary design class that changed everything. [11:37] Diving into materials life cycles and sustainability in her junior year. [13:31] Why Raja got angry at her major and wanting to change the way we do design. [16:37] Volunteering at a science museum and discovering a love of exhibition design. [17:22] Replacing the museum's carpet tile introduced Raja to Interface, Inc. and their sustainable modular carpet system. [19:28] Product design can be ethical and sustainable and conscientious of its environmental impact. [20:38] Creating a conceptual project for the Children's Museum of Atlanta. [21:13] Graduate school and studying critical pedagogies and looking at new ways of teaching rooted in social change. [21:59] How Raja got into teaching. [23:52] Raja talks about some of the design challenges she's passionate about right now. [24:03] Climate change. [24:34] Economic accessibility and inclusion. [24:50] Usability. [25:27] Social impact design. [26:00] Who has access to the power of design? [28:00] Raja's mission to open the doors of design to young black girls. [28:40] What Raja loves about design. [30:06] The true power of design. [31:14] Founding Black Girls STEAMing Through Dance at Drexel. [32:37] Looking at the effects of climate change on communities of color worldwide. [35:01] Science fiction and speculative design in Raja's work. [35:18] Everybody's a futurist. [36:14] Raja's love of science fiction came from her parents. [37:08] Reading Mary Shelley's Frankenstein in an engineering ethics class. [40:25] There's a lot to learn from science fiction's futurist thinking. [41:41] Using ideas from science fiction in her work on climate change. [44:54] Raja calls herself a “doomsday optimist.” [49:35] Octavia Butler's Parable of the Sower. [53:25] Looking at the world through the eyes of black women. [58:14] The connection between science fiction and speculative design. [58:41] Designing the future. [1:01:10] Speculative design allows us to ask deep questions. [1:01:46] The Keurig K-Cup example. [1:04:35] Speculating and futuring has to be part of how we teach and learn. [1:05:07] The importance of reflecting on our own design decisions and their potential future consequences. [1:06:36] Books and resources Raja recommends for those wanting to explore... [1:07:07] Climate change. [1:15:25] The role of technology in society. [1:16:19] Netflix's documentary, Coded Bias. [1:30:29] Doomsday and the idea of the point of no return. [1:33:23] The Avengers' Thanos as a hyper-violet environmentalist. [1:38:40] Thinking about where we're at now, and what future we want?   Links Raja on LinkedIn Raja on Instagram Raja on Drexel University Raja on IDSA Drink in Design: Raja Schaar & Ann Gerondelis on Bio-Inspired Design Tulane Taylor Center: March Design Thinking Breakfast with Raja Schaar, IDSA Coded Bias on Netflix   Book Recommendations The Green Imperative: Ecology and Ethics in Design and Architecture, by Victor Papanek Design for the Real World: Human Ecology and Social Change, by Victor Papanek Algorithms of Oppression: How Search Engines Reinforce Racism, by Safiya Umoja Noble Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy, by Cathy O'Neil Design Justice: Community-Led Practices to Build the Worlds We Need, by Sasha Costanza-Chock How Long 'til Black Future Month?: Stories, by N. K. Jemison The Giver, by Lois Lowry Philip K. Dick's Electric Dreams The Lorax (Classic Seuss), by Dr. Seuss   Movie/TV Recommendations For designers wanting to think about climate change: Avatar, Fern Gully, Waterworld, Elysium, Snowpiercer, The Expanse   For designers wanting to think about the role of technology in society: Minority Report, Omniscient, Interstellar   Futurist: Matrix, Terminator, Wall-E   Other Design Thinking 101 Episodes You Might Like Speculative Design + Designing for Justice + Design Research with Alix Gerber — DT101 E27 A Designer's Journey into Designing for Health and Healthcare with Lorna Ross — DT101 E45 Working and Leading at the Intersection of Engineering, Business and Design with Kevin Bethune — DT101 E76

Raja Schaar is an industrial designer, afrofuturist and doomsday optimist. She is the Director at Drexel University's product design program and co-chair of the Industrial Designers Society of America, Diversity Equity and Inclusion Council. Listen to learn about: Raja's career in design Climate change and design How Raja uses science fiction and futurism in her teaching and work Black Girls STEAMing Through Dance Social Impact Design The power of design Media resources for designers wanting to explore future-thinking   Our Guest Raja Schaar, IDSA (she/her) is Director and Associate Professor of the Product Design Program at Drexel University's Westphal Collage of Media Arts and Design. She co-chairs IDSA's Diversity, Equity, and Inclusion Council is the past Education Director for the organization. Raja studies the ethical implications of design and technology through the lenses of speculative design and climate change. Her current projects address biases maternal health through wearable technology and participatory design; community-based co-design for engaging black girls and underrepresented minorities in STEM/STEAM; and generating frameworks and tools to embed Afrofuturism, biomimicry, sustainability, and climate justice into Design praxis.    Show Highlights [02:09] Raja takes us on a fun trip through her childhood “what do you want to be when you grow up?” dreams. [05:47] STEM and creativity. [06:24] How Raja ended up going into industrial design in college. [09:03] The interdisciplinary design class that changed everything. [11:37] Diving into materials life cycles and sustainability in her junior year. [13:31] Why Raja got angry at her major and wanting to change the way we do design. [16:37] Volunteering at a science museum and discovering a love of exhibition design. [17:22] Replacing the museum's carpet tile introduced Raja to Interface, Inc. and their sustainable modular carpet system. [19:28] Product design can be ethical and sustainable and conscientious of its environmental impact. [20:38] Creating a conceptual project for the Children's Museum of Atlanta. [21:13] Graduate school and studying critical pedagogies and looking at new ways of teaching rooted in social change. [21:59] How Raja got into teaching. [23:52] Raja talks about some of the design challenges she's passionate about right now. [24:03] Climate change. [24:34] Economic accessibility and inclusion. [24:50] Usability. [25:27] Social impact design. [26:00] Who has access to the power of design? [28:00] Raja's mission to open the doors of design to young black girls. [28:40] What Raja loves about design. [30:06] The true power of design. [31:14] Founding Black Girls STEAMing Through Dance at Drexel. [32:37] Looking at the effects of climate change on communities of color worldwide. [35:01] Science fiction and speculative design in Raja's work. [35:18] Everybody's a futurist. [36:14] Raja's love of science fiction came from her parents. [37:08] Reading Mary Shelley's Frankenstein in an engineering ethics class. [40:25] There's a lot to learn from science fiction's futurist thinking. [41:41] Using ideas from science fiction in her work on climate change. [44:54] Raja calls herself a “doomsday optimist.” [49:35] Octavia Butler's Parable of the Sower. [53:25] Looking at the world through the eyes of black women. [58:14] The connection between science fiction and speculative design. [58:41] Designing the future. [1:01:10] Speculative design allows us to ask deep questions. [1:01:46] The Keurig K-Cup example. [1:04:35] Speculating and futuring has to be part of how we teach and learn. [1:05:07] The importance of reflecting on our own design decisions and their potential future consequences. [1:06:36] Books and resources Raja recommends for those wanting to explore... [1:07:07] Climate change. [1:15:25] The role of technology in society. [1:16:19] Netflix's documentary, Coded Bias. [1:30:29] Doomsday and the idea of the point of no return. [1:33:23] The Avengers' Thanos as a hyper-violet environmentalist. [1:38:40] Thinking about where we're at now, and what future we want?   Links Raja on LinkedIn Raja on Instagram Raja on Drexel University Raja on IDSA Drink in Design: Raja Schaar & Ann Gerondelis on Bio-Inspired Design Tulane Taylor Center: March Design Thinking Breakfast with Raja Schaar, IDSA Coded Bias on Netflix   Book Recommendations The Green Imperative: Ecology and Ethics in Design and Architecture, by Victor Papanek Design for the Real World: Human Ecology and Social Change, by Victor Papanek Algorithms of Oppression: How Search Engines Reinforce Racism, by Safiya Umoja Noble Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy, by Cathy O'Neil Design Justice: Community-Led Practices to Build the Worlds We Need, by Sasha Costanza-Chock How Long 'til Black Future Month?: Stories, by N. K. Jemison The Giver, by Lois Lowry Philip K. Dick's Electric Dreams The Lorax (Classic Seuss), by Dr. Seuss   Movie/TV Recommendations For designers wanting to think about climate change: Avatar, Fern Gully, Waterworld, Elysium, Snowpiercer, The Expanse   For designers wanting to think about the role of technology in society: Minority Report, Omniscient, Interstellar   Futurist: Matrix, Terminator, Wall-E   Other Design Thinking 101 Episodes You Might Like Speculative Design + Designing for Justice + Design Research with Alix Gerber — DT101 E27 A Designer's Journey into Designing for Health and Healthcare with Lorna Ross — DT101 E45 Working and Leading at the Intersection of Engineering, Business and Design with Kevin Bethune — DT101 E76

Charles L. Mauro CHFP is president and Founder of MAURO Usability Science (MUS), a New York-based consulting firm founded in 1975. Mr. Mauro is a Certified Human Factors Engineering Professional BCPE. Mr. Mauro has personally managed over 4,000 research and development projects over his 40-year career as a leading expert in human factors engineering, product design, and design research. His clients include Nike, Dyson, Microsoft, Goldman Sachs, Pfizer, Merck, Amazon, Facebook, and industries covering high technology, medical/pharmaceutical, financial, heavy industrial, consumer, government/DOD, and startups. Received numerous citations for design and design research, including The Industrial Designers Society of America (IDSA), which has given its highest recognition, the Personal Achievement Award to Charles L. Mauro CHFP. Historically, the Award has been given to leading design luminaries, including Sir Jonathan Ive of Apple, Raymond Loewy, Henry Dreyfuss, and others. Mr. Mauro is a frequent speaker at international conferences, leading academic institutions, and government agencies, including MIT, Stanford, UPenn, The FDA, USPTO, NASA, and legal conferences on a global basis. In this episode, Mr. Mauro shared great insights into Industrial Design and human factors sciences; we discussed how ergonomics and human factors science play a significant role in industrial design. In addition, he shared his great learnings while working with Raymond Loewy. We then discussed how designers could use data to design sustainable products and shared his experience creating the solution for NYSE. In the latter part, we discussed Design IPs, IP fundamentals, and how IP helps designers. Takeaways- What is Industrial design? How to design sustainable products? Does design have an enormous impact on metaverse? Resources mentioned in the show by Charles L. Mauro Article on the metaverse, Design IP UX research newsletter on LinkedIn MAURO Usability Science blog Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favorite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more. If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

On this episode of Silicon Valley Insider, Keith Koo's guest is world-renowned industrial designer Scott Henderson of Scott Henderson, Inc. Scott shares his story of how he developed his passion for design and how he gets his inspiration for his designs by being in a state of "flow".  Scott discuss what it means to be in a "flow" state and how that has lead to his designs being elegant yet simple and how beautiful designs exist throughout the universe. Scott and Keith also ponder the question of whether technology like A.I. (artificial intelligence) will augment or replace designers and what the future of technology looks like in the design field.   About Scott Henderson: Scott's track record as a designer includes over 90% of his design projects have been mass-produced, an accomplishment that few others can claim. Scott is also recognized as being named Chairman of the Industrial Designers Society of America International Design Conference and as a regular columnist for INNOVATION Magazine. Scott is also a featured presenter and judge on the CBS prime-time national television series, America By Design, with a viewership of over 7 million people. https://scotthendersoninc.com Subscribe and Download to “Silicon Valley Insider” to find out more: https://www.svin.biz/ Listen  860AM KTRB Silicon Valley | San Francisco Listen 1220AM KDOW Silicon Valley | San Francisco Listen and subscribe to the "Silicon Valley Insider" Podcast ahead of time to make sure you don't miss this show. For questions or comments, email: info@svin.biz

In this episode, we have the pleasure of talking to Industrial Designer, Entrepreneur and Activist, Ti Chang. Ti is also the Co-Founder and VP of Design at tech-savvy, luxury sex toy company, CRAVE, and the Chair of the Women in Design section of Industrial Designers Society of America. Our conversation with Ti covers everything from the growth of CRAVE, genderization within the industrial design industry and how to stop the perpetual cycle of barriers for women within sexual health. Ti also shares her advice for women currently graduating, about to take their first step into design industry.

Career and Executive Coach Celina Lee joins Jang and Jerry to share her story of going from careers in investment banking and law to helping others find fulfillment and meaning in their careers.Celina Lee is a globally recognized career coach, podcast host, writer, and lawyer. With a passion for helping people to pursue their dreams and live a life doing what they love, she coaches many professionals on their career development, and has given speeches and delivered workshops in many countries.On her podcast, Live Your Dream with Celina Lee, she interviews inspirational people from diverse industries about what they have learned in their journeys in life and career. The podcast has listeners from over 100 countries around the world.She is the founder of Give One Dream, a global movement that inspires people to pursue and achieve their dreams. She has collected and shared dreams from people all over the world, and created Live Your Dream coaching program for students in which they experience an inspirational journey of making their dream a reality.Celina started her career as an investment banker at Merrill Lynch and worked as a corporate lawyer at a law firm, Ropes & Gray LLP in New York City. She worked as the General Counsel and Business Development Director of AKA Study, a startup that develops artificial intelligence engine to create innovative educational services and software.Celina is an author of an award-winning book in South Korea, “꿈을 이뤄드립니다” (“Live Your Dream”), a collection of life stories of people who overcame failures to achieve success in diverse industries. Celina wrote this book in Korean despite having only attended elementary school in South Korea, and her book was published by one of the best publishers in the country.As a host of a talk show and a radio show, Celina has also interviewed guests representing a wide range of professions, and shared her stories and experiences as a New Yorker.She serves on the faculty for the Associate Leadership Institute for the New York City Bar Association, an award-winning program recognized by the American Bar Association.  Celina has also been honored as the Council of Urban Professionals (CUP) Fellows, and the Network of Korean-American Leaders (NetKAL) Fellow.She has been invited to coach, deliver keynotes and speak at industry-leading events, universities, and organizations including keynote speech at Industrial Designers Society of America (IDSA) International Conference: Making Things Happen, TEDx, MIT, Stanford University, Princeton University, NYU, National Asian Pacific American Bar Association (NAPABA), Food and Drug Administration (FDA), New York City Bar Association, City University of New York (CUNY), AmeriCorps, CreativeMornings, Six Degrees Society, Alaska Center for the Performing Arts, Future Leadership Academy in Sweden, World Federation of Overseas Korean Traders Association, Consulate General of Korea in Canada, Korean American Lawyers Association of Greater New York (KALAGNY), Korean American Bar Association of Chicago, Korean-American Scientists and Engineers Association (KSEA), Korean American Family Service Center (KAFSC), Yonsei University in Seoul, Korea, and Seoul Arts Center.Celina received her undergraduate degree from MIT and law degree from U.C. Berkeley School of Law.  She is a certified professional coach and is a graduate of the Institute for Professional Excellence in Coaching (iPEC).Meet and connect with her at www.celinalee.co// Meet your co-hosts of the Korean American Parenting Podcast!Dr. Jang Cho is a board certified child and adolescent psychiatrist. She received her medical degree from Georgetown University School of Medicine and completed her psychiatry residency at Mount Sinai Beth Israel Hospital in New York City and child and adolescent psychiatry fellowship at the Children's National Medical Center in Washington, DC. Dr. Cho is passionate about treatment, education and advocacy for mental health of Asian Americans and has given talks in various seminars and conferences, both locally and nationally. She is a co-founder and a co-chair for Asian Caucus of American Academy of Child and Adolescent Psychiatry and a faculty member of the MGH Center for Cross-Cultural Student Emotional Wellness. During her down time, Dr. Cho enjoys living in rural Washington state and navigating the challenges of raising her bicultural young daughter. She is delighted to share her journey - both the joy and the tribulation- of motherhood with everyone through this podcast.She is a mother to an amazing four-year old daughter and together with her husband reside in Washington state.Connect with Jang: Cultivate Psychiatry: https://www.cultivatepsychiatry.com/ Instagram: https://www.instagram.com/jangchomd/ Jerry Won is the Founder & CEO of Just Like Media, a podcast company dedicated to sharing Asian American stories. He is the host of Dear Asian Americans and is producer of The Janchi Show, MBAsians, and Asian Podcast Network. Jerry is also the head of Beyond the Resumes, a podcast and community platform bringing career and life advice for the global, modern professional. Prior to podcasts, Jerry was an account director and WeWork and Senior Strategy Consultant at Accenture, roles he worked after earning his MBA at Michigan Ross. Between undergrad at USC and Michigan, he spent 10 years working in sales and marketing roles in various industries. His passion is to share Asian American stories and to normalize talking about many of the things we weren't encouraged to do growing up.He is father to a three-year old son and one-year old daughter and together his wife Kyung live in Southern California.Connect with Jerry: Just Like Media: https://www.justlikemedia.com/ LinkedIn: https://www.linkedin.com/in/jerrywon/ Instagram: https://www.instagram.com/jerryjwon/ // Follow the Show! Instagram: http://instagram.com/koreanamericanparenting Facebook: http://facebook.com/koreanamericanparenting Web: http://koreanamericanparenting.com

Frank Tyneski, a world-renowned industrial designer with more than 80 patents, dials in and talks frankly on how the ID industry works to be more sustainable, and the hurdles they overcome everyday. Sit down, listen in, and gain insight from a key industrial design leader who's designed cars, toys, medical equipment, furniture and consumer electronics for global brands and was a past executive director of the Industrial Designers Society of America (IDSA).Support the show (https://paypal.me/taylorcreative?locale.x=en_US)

Today we're going to talk through the history of Airbnb. But more importantly, we're going to look at what brought the hospitality industry to a place so ripe to be disrupted. The ancient Greeks, Romans, Persians, and many other cultures provided for putting travelers up while visiting other cities in one way or another. Then inns begins to rise from roads connecting medieval Europe, complete with stables and supplies to get to your next town. The rise of stagecoaches gave way to a steady flow of mail and a rise in travel over longer distances for business gave way to much larger and fancier hotels in the later 1700s and 1800s. In 1888 Cesare Ritz became the first manager of the Savoy hotel in London, after time at the Hotel Splendide in Paris and other hotels. He would open the Paris Ritz in 1898 and expand with properties in Rome, Frankfurt, Palermo, Madrid, Cairo, Johannesburg, Monte Carlo, and of course London. His hotels were in fact so fancy that he gave us the term ritzy. Ritz is one of the most lasting names but this era was the first boom in the hotel industry, with luxury hotels popping up all over the world. Like the Astor, the Waldorf Astoria, the Plaza, the Taj Mahal, and the list goes on. The rise of the hotel industry was on its way when Conrad Hilton bought the Mobley Hotel in Cisco Texas in 1919. By 1925 he would open the Dallas Hilton and while opening further hotels nearly ruined him in the Great Depression he emerged into the post World War II boom times establishing a juggernaut now boasting 568 hotels. Best Western would start in 1946 and now has 4,200 locations. After World War II we saw the rise of the American middle class and the great American road trip. Chains exploded. Choice Hotels which acts as more of a franchiseier established in 1939 sits with 7,000 locations but that's spread across Extended Stay, MainStay, Quality Inn, Cambria Hotels, Comfort Inn, and other brands. Holiday Inn was founded 1952 in the growing post-war boom time by Kemmons Wilson and named after the movie by the same name. The chain began with that first hotel in 1952 and within 20 years hit 1,400 Holiday Inns landing Wilson on the cover of Time as “The Nation's Innkeeper.' They would end up owning Harrah's Entertainment, Embassy Suites Hotels, Crowne Plaza, Homewood Suites, and Hampton Inn now sitting with 1,173 hotels. The Ramada would start the next year by Marion Isbell and has now grown to 811 locations. Both of them started their companies due to the crappy hotels that were found on the sides of roads, barely a step above those founded in the medieval days. Howard Johnson took a different path, starting with soda shops then restaurants and opening his first hotel in 1954, expanding to 338 at this point, and now owned by Wyndham Hotels, a much later entrant into the hotel business. Wyndham also now owns Ramada. The 1980s led to a third boom in hotels with globalization, much like it was the age of globalization for other brands and industries. The oil boom in the Middle East, the rising European Union, the opening up of Asian markets. And as they grew, they used computers to build software to help and cut costs and enable loyalty programs. It was an explosion of money and profits and as the 80s gave way to the 90s, the Internet gave customers the ability to comparison shop and the rise of various sites that aggregated hotel information, with Expedia, Travelocity, American Express, even Concur rising - sites came and went quickly and made it easy for AccorHotels to research and then buy Raffles, Sofitel, Novotel and for Intercontinental and others to user in the era of acquisitions and mergers. Meanwhile the Internet wasn't just about booking hotels at chains easily. VRBO began in 1995 when David Clouse wanted to rent his condo in Breckenridge and got sick of classifieds. Seeing the web on the rise, he built a website and offered subscriptions to rent properties for vacations, letting owners and renters deal directly with one another to process payments. Vacation Rentals By Owner, or VRBO would expand through the 90s. And then Paris Hilton happened. Her show The Simple Life in 2003 led to a 5 year career that seemed to fizzle at the Toronto International Film Festival in 2008 with the release of a critical documentary of her called Paris, Not France. The mergers and acquisitions and globalization and being packed in stale smokey rooms like sardines seemed to have run its course. Boutique hotels were opening, a trend that started in the 90s and by 2008 W Hotels was expanding into Europe, now with 55 properties around the world. And that exemplifies what some of this backlash was against big chains that was starting to brew. In 2004, CEH Holdings bought a few websites to start HomeAway.com and in 2006 raised $160 million in capital to buy VRBO and gain access to their then 65,000 properties. homeaway.com would be acquired by Expedia in 2015 for $3.9 billion, but not before a revolution in the hospitality industry began. That revolution started with 2 industrial design students. Brian Chesky and Joe Gebbia had come from the Rhode Island School of Design. After graduation Gebbia would move to San Francisco and Chesky would move to Los Angeles. They had worked on projects together in college and Gebbia bugged Chesky about moving to San Francisco to start a company together for a few years. By 2007 Chesky gave in and made the move, becoming one of Gebbia's two roommates. It was the beginning of the Great Recession. They were having trouble making rent. The summer of 2008 brought the Industrial Designers Society of America's Industrial Design Conference to San Francisco. They had the idea to take a few air beds from a recent camping trip and rent them out in their apartment. Paris Hilton would never have done that. They reached out to a former roommate of theirs, Nathan Blecharczyk. He's a Harvard alum and pretty rock solid programmer and signed on to be a co-founder, building them a website in Ruby on Rails. They rented those three airbeds out and called their little business airbedandbreakfast.com. They thought they were on to something. I mean, who wouldn't want to rent an airbed and crash on someone's kitchen floor?!?! But reality was about to come calling. Venture capital was drying up due to the deepening recession. They tried to raise funding and failed. And so far their story seems pretty standard. But this is where I start really liking them. They bought a few hundred boxes of cereal and made '"Obama O's" and "Cap'n McCain's" to sell at the Democratic National Convention in 2008 for $40 per box. They sold $30,000 worth, enough to bootstrap the company. They would go to South By South West and visit events, growing slowly in New York and San Francisco. The money would last them long enough to make it into Y Combinator in 2009. Paul Graham and the others at Y Combinator has helped launch 2,000 companies, including Docker, DoorDash, Dropbox, GitLab, Gusto, Instacart, Reddit, Stripe, Twitch, and Zapier. They got $20,000 from Y Combinator. They changed the site to airbnb.com and a people started to book more and more stays - and not just with airbeds, but rending their full homes out. They charged 3% of the booking as a fee - a number that hasn't really changed in all these years. They would get $600,000 in funding from Sequoia Capital in 2009 when they finally got up to 2,500 listings and had 10,000 users. Nothing close to what homeaway.com had, but they would get more funding from Sequoia and added Greylock to the investors and by the close of 2010 they were approaching a million nights booked. From here, the growth got meteoric. They won the app award during a triumphant return to South By South West in 2011 and went international, opening an office in London and expanding bookings to 89 countries. The investments, the advertising, the word of mouth, the media coverage. So much buzz and so much talk about innovation and disruption. The growth was explosive. They would iterate the website and raised another $112 million dollars in venture capital. And by 2012 they hit 10 million nights booked. And that international's expansion paid off with well over half being outside of the United States. Growth of course led to problems. A few guests trashed their lodgings and Airbnb responded with a million dollar policy to help react to those kinds of things in the future. Some of the worse aspects of humanity can be seen on the web. They also encountered renters trying to discriminate based on race. So they updated their policies and took a zero tolerance approach. More importantly, they responded that they didn't have to think of such things given the privilege of having a company founded by three white guys. They didn't react with anger or displacement. They said we need to be better, with every problem that came up. And the growth continued. Doubling every year. They released a new logo and branding in 2014 and by 2016 were valued at $30 billion dollars. They added Trips, which seems to still be trying to catch up to what Groupon started doing for booking excursions years ago. During the rise of AirBNB we saw an actual increase in hotel profits. Customers are often millennials who are traveling more and more, given the way that the friction and some of the cost has been taken out of travel. The average age of a host is 43. And of the hosts I know, I can wager that Airbnb rentals have pumped plenty of cash back into local economies based on people taking better care of their homes, keeping fresh paint, and the added tourism spend when customers are exploring new cities. And not just visiting chains. After all, you stay at Airbnb for the adventure, not to go to shop for the same stuff at Forever 21. Even if you take out the issues with guests trashing places and racism, it still hasn't all been sunshine and unicorns. AirBNB has been in legal battles with New York and a few other cities for years. Turns out that speculators and investors cause extra strain on an already over-burdened housing market. If you want to see the future of living in any dense population center, just look to New York. As the largest city in the US, it's also the largest landlord of any public institution with over 400,000 tenants. And rent is rising almost twice as fast as incomes with lower income rents going up faster than those of the wealth. Independent auditors claim that AirBNB is actually accountable for 9.2 percent of that. But 79 percent of hosts use their Airbnb earnings to afford their apartments.And if many of the people that count on AirBNB to make their rent can't afford their apartments. AirBNB argues their goal is to have “one host, one home” which is to say they don't want a lot of investors. After all, will most investors want to sit around the kitchen table and talk about the history of the city or cool tidbits about neighborhoods. Probably not. AirBNB was started to offer networking opportunities and a cool place to stay that isn't quite so… sterile. Almost the opposite of Paris Hilton's life, at least according to TMZ and MTV shows. San Francisco and a number of other cities have passed ordinances as well, requiring permits to rent homes through AirBNB and maximizing the number of days a home can be rented through the service, often to about two thirds of a year. But remember, AirBNB is just the most visible but not the only game in town. Most category leaders have pre-existing competition, like VRBO and HomeAway. And given the valuation and insane growth of AirBNB, it's also got a slew of specialized competitors. This isn't to say that they don't contribute to the problems with skyrocketing housing costs. They certainly do. As is often the case with true disruptors, Pandora's Box is open and can't be closed again. Regulation will help to limit the negative impacts of the disruption but local governments will alienate a generation that grew up with a disruption if they are overly-punitive. And most of the limits in place are easily subverted anyways. For example, if there's a limit on the number of nights you can rent, just do half on VRBO and the other half on Airbnb. But no matter the problems, AirBNB continues to grow. They react well. Gebbia, now the CEO, has a deep pipeline of advisors he can call on in times of crisis. Whether corporate finance, issues with corporate infighting, crisis management, or whatever the world throws at them, the founders and the team they've surrounded themselves with have proven capable of doing almost anything. Today, AirBNB handles over half a million transactions per night. They are strongest with millineals, but get better and better at expanding out of their core market. One adjacency would be corporate bookings through a partnership with Concur and others, something we saw with Uber as well. Another adjacency. They now make more money than the Hilton and Hilton subsidiaries. Having said that, the major hotel chains are all doing better financially today than ever before and continue to thrive maybe despite, or maybe because AirBNB. That might be misleading though, revenue per room is actually decreasing correlative to the rise of AirBNB. And of course that's amplified at the bottom tier of hotels. Just think of what would have happened had they not noticed that rooms were selling out for a conference in 2007. Would what we now call the “sharing” economy be as much a thing? Probably. Would someone else have seized the opportunity? Probably. But maybe not. And hopefully the future will net a more understanding and better connected society once we've all get such intimate perspectives on different neighborhoods and the amazing little ecosystems that humanity has constructed all over the world. That is the true disruption: in an age of global sterility, offering the most human of connections. As someone who loves staying in quirky homes on Airbnb, a very special thanks to Chesky, Gebbia, Blecharczyk, and the many, many amazing people at Airbnb. Thank you for reacting the way you do to problems when they arise. Thank you for caring. Thank you for further democratizing and innovating hospitality and experiences. And most importantly, thank you for that cabin by the lake a few months ago. That was awesome! And thanks to the listeners who tuned in to this episode, of the History of Computing Podcast. Have a great day!

Autoline THIS WEEK doesn’t usually have a live audience but then it’s not usually taped in front of the Industrial Designers Society of America conference held recently in Detroit, Michigan. Joining John McElroy to discuss using “Design as a Change Agent” is Amko Leenarts the Global Director of Interior Design from Ford; Kevin Kerrigan from the Automotive Office of the Michigan Economic Development Authority; and Marc Greuther, the Chief Curator at the Henry Ford.

Autoline THIS WEEK doesn’t usually have a live audience but then it’s not usually taped in front of the Industrial Designers Society of America conference held recently in Detroit, Michigan. Joining John McElroy to discuss using “Design as a Change Agent” is Amko Leenarts the Global Director of Interior Design from Ford; Kevin Kerrigan from the Automotive Office of the Michigan Economic Development Authority; and Marc Greuther, the Chief Curator at the Henry Ford.

John Beck leads the development of TrueFit’s human-centered design methodology and his team’s design research, information design, product interaction, and user interface design. Through John’s leadership, Truefit helps clients create innovative web, mobile, social media and commercial software products that have positive practical impact.   John is part of Truefit's business development team and is skilled at helping clients understand the impact of good user experience and the best practices for success drawn from years of experience working with several of the world’s most distinguished health and technology brands including Samsung, Precor, Rolls-Royce, Kodak, and BodyMedia.   Prior to joining Truefit, John served as a Co-Founder and President of Gist Design, acquired by Truefit in 2013. John has also served as a Senior Interaction Designer at wearable body monitoring pioneer, BodyMedia, which was recently acquired by Jawbone.   John’s work has been cited in many industry and commercial publications including the Wall Street Journal, The New York Times, Wired Magazine, Business Week, and Engadget. John’s work has won numerous design and innovation awards including the IDEA Gold Medal sponsored by Businessweek and the Industrial Designers Society of America. He also serves as occasional lecturer and teacher. John’s Challenge; Challenge yourself to practice design-thinking by carefully examining someone completing a task.

Pete Aylett is the great-grandson of a London carriage maker. He had a 25 year career as an automotive design engineer with British, German, American, and Japanese car companies. He worked for Ford and Lotus in England, Mercedes in Stuttgart, GM in Detroit, Nissan, and Mazda at the advanced design studios in California. Thirteen years ago he founded his own company:  Car Art, Inc. - selling art by renowned car designers, fine artists, and photographers.  Today, he represents 80 artists from 20 countries in the world’s largest online car art gallery, with 1,300 artworks of 130 different marques.  Peter is a member of the Motor Press Guild and a past member of the Society of Automotive Engineers and the Industrial Designers Society of America.

Paul Magee is the founder of 95 Customs.com, a place fueled by motor culture. Paul’s an industrial designer with an irrational love of cars and bikes. He has lead design teams for large corporations and he’s been awarded 75 design and utility patents. He’s a member of the Industrial Designers Society of America (IDSA), The Design Management Institute (DMI), and the Sports Car Club of America. He has served on the Board of Directors for IDSA and actively serves in board advisory roles for the SCCA and the Cleveland Institute of Art. Paul campaigns an F Modified formula car in the SCCA Solo program and he has earned 12 National Tour and ProSolo victories.

LUNAR's John Edson and Gretchen Anderson trade perspectives on the 2009 Industrial Designers Society of America (IDSA) annual conference which wrapped Sept. 26 in Miami. They pick favorite sessions, debate what could be improved and consider the advantages that come with a down economy.

Lunar Design President John Edson shares perspectives from design leaders attending the 2005 Industrial Designers Society of America National Conference August 24-27. Guests include Sam Lucente, brand design and experience director for HP, and Ellen Lupton, curator of contemporary design at the Cooper-Hewitt National Design Museum in New York.