Podcasts about talroo

Our guest on this week's episode is John Lash, group vice president of strategy at e2open. We now have a pause in tariffs with China – or at least a sizable reduction in the amount of those tariffs compared to what was in place two weeks ago in the ongoing tariff wars. How are supply chains reacting and where do we go from here? Will we see another surge in imports during the 90 day pause and how do companies prepare for back-to-school and holiday seasons? Our guest share his insights.Shippers and importers need to be able to plan their shipments over the busy summer months, but there is little certainty to help them plan. We look at how companies are making adjustments during the Chinese tariff pause and how that may affect their planning for the rest of the year.Today, many workers in general are facing “return to office” mandates, but frontline workers in some industries, including logistics, are seeing an increase in opportunities to work from home. This information comes from a survey by resume-building platform Resume Now and frontline workforce hiring company Talroo. We look at what jobs in logistics are seeing increases in remote work opportunities.Supply Chain Xchange  also offers a podcast series called Supply Chain in the Fast Lane.  It is co-produced with the Council of Supply Chain Management Professionals. All episodes are available to stream now. Go to your favorite podcast platform to subscribe and to listen to past and future episodes. The podcast is also available at www.thescxchange.com.Articles and resources mentioned in this episode:e2openU.S. importers await expiration of 90-day tariff pauseRemote job opportunities in logistics are on the riseVisit Supply Chain XchangeListen to CSCMP and Supply Chain Xchange's Supply Chain in the Fast Lane podcastSend feedback about this podcast to podcast@agilebme.comPodcast is sponsored by: KardexOther linksAbout DC VELOCITYSubscribe to DC VELOCITYSign up for our FREE newslettersAdvertise with DC VELOCITY

In this episode, we sit down with Thad Price, CEO of Talroo, to explore how the healthcare staffing industry is transforming through gig marketplaces, recruitment marketing, and AI automation. If you're a healthcare executive, HR leader, or talent acquisition professional, this conversation is packed with insights on how to attract and retain top clinical talent in a highly competitive, resource-constrained environment. Topics covered include: How recruitment marketing is redefining healthcare hiring Why “recruiting is marketing” in today's talent-scarce healthcare world The rise of gig-style staffing models (the “Uber for healthcare”) Using regional supply and demand data to optimize recruitment ads Treating healthcare candidates like consumers to build strong pipelines How shift-based marketplaces enable on-demand staffing Leveraging AI tools to automate redundant hiring tasks Speed-to-hire as a competitive advantage in healthcare The future outlook for healthcare workforce management Don't miss this forward-thinking conversation on the tools, trends, and tech reshaping healthcare hiring. Find Thad's work at: www.talroo.com Subscribe and stay at the forefront of the digital healthcare revolution. Watch the full video on YouTube @TheDigitalHealthcareExperience The Digital Healthcare Experience is a hub to connect healthcare leaders and tech enthusiasts. Powered by Taylor Healthcare, this podcast is your gateway to the latest trends and breakthroughs in digital health. Learn more at taylor.com/digital-healthcare About Us: Taylor Healthcare empowers healthcare organizations to thrive in the digital world. Our technology streamlines critical workflows such as procedural & surgical informed consent with patented mobile signature capture, ransomware downtime mitigation, patient engagement and more. For more information, please visit imedhealth.com   The Digital Healthcare Experience Podcast: Powered by Taylor Healthcare Produced by Naomi Schwimmer  Hosted by Chris Civitarese Edited by Eli Banks Music by Nicholas Bach  

Our guest on this week's episode is Ken Ramoutar, Chief Marketing Officer at Lucas Systems.  As supply chains adjust to changing conditions, they will continue to need tools to increase flexibility, speed, and productivity. That's where technology can come to the rescue. Our guest offers insights into how new technologies can help operators address the many challenges they face today.Most economists are predicting that an uncertain market like this one means individual shoppers will cut back on discretionary spending - things like luxury goods and travel. Instead, they'll save up their money because most models predict the tariffs will cause higher prices on goods. And that may already be happening, but this week we saw two measures that showed that many consumers are actually buying more goods in certain sectors. We explain why.Despite the economic uncertainty we've been experiencing, wages for truck drivers and warehouse staff surged in the first quarter amid strong demand for frontline workers nationwide. This is according to a report from two employment industry companies – resume-building platform Resume Now and talent-matching platform Talroo. Supply Chain Xchange  also offers a podcast series called Supply Chain in the Fast Lane.  It is co-produced with the Council of Supply Chain Management Professionals. All episodes are available to stream now. Go to your favorite podcast platform to subscribe and to listen to past and future episodes. The podcast is also available at www.thescxchange.com.Articles and resources mentioned in this episode:Lucas SystemsThe grocery sector holds strong as consumers cut discretionary spendingCensus data shows that retail sales grew in MarchReport: trucking and warehousing pay up in Q1Visit Supply Chain XchangeListen to CSCMP and Supply Chain Xchange's Supply Chain in the Fast Lane podcastSend feedback about this podcast to podcast@agilebme.comPodcast is sponsored by: ID LabelOther linksAbout DC VELOCITYSubscribe to DC VELOCITYSign up for our FREE newslettersAdvertise with DC VELOCITY

In this episode of the Vantage Influencers Podcast, Thad Price, CEO at Talroo, shares his insights on infusing AI in recruitment.  The discussion explores how AI is revolutionizing recruitment, making the hiring process faster, smarter, and more efficient for companies, while also enhancing the experience for both recruiters and candidates.  

Send us a textIn this episode of The Digital Executive, Brian Thomas sits down with Thad Price, CEO of ReadySetHire and Talroo. Thad shares his insights on the hiring landscape for 2025, highlighting key industries poised for major growth amid shifting political and economic conditions. He also discusses how HR teams can do more with shrinking budgets, emphasizing data-driven recruitment and the importance of tracking key hiring metrics.Thad also tackles pressing hiring challenges, including the growing issue of candidate ghosting and how a customer-service mindset can improve employer-job seeker relationships. He explains how companies can leverage AI and job advertising to enhance the recruitment process for hourly workers. Tune in to gain valuable strategies for navigating the evolving hiring market!

Deloitte announced that it has acquired all of the assets of SimplrOps, a boutique enterprise software-as-a-service (SaaS) technology company known for streamlining and automating Workday, SAP and Oracle operations and implementations. https://hrtechfeed.com/deloitte-acquires-hcm-tech-play/ SAN FRANCISCO — Final Round AI, an AI-powered platform transforming how people find jobs, today announced the successful close of a $6.88 million oversubscribed seed funding round. With backing from Uncork Capital, Final Round AI is on a mission to become the “Robin Hood of the modern recruiting industry,” making career transitions faster, smarter, and more equitable.  https://hrtechfeed.com/interview-copilot-tool-lands-6-88-million-in-funding/ Talroo, the leading provider of technology to power the recruitment of frontline and skilled trades professionals, today introduced a new technology partnership with UKG TalentXi, a leading recruitment marketing platform, will partner with Betterleap The Adecco Group, has strengthened its partnership with Bullhorn Workday, Inc. and TechWolf today announced a partnership https://hrtechfeed.com/january-hr-tech-partnerships-4/  

Andela ® Inc., one of the world's largest private marketplaces for technical talent, announced the addition of an embedded dashboard with a complete view of key metrics, including time to hire, existing positions, active talent, total spend, and hiring progress; helping decision-makers better manage and optimize talent pipelines and performance in real-time.  Wonolo, an always-on staffing solution connecting businesses with millions of workers across the United States, today unveiled its AI-powered, end-to-end job management solution. This innovative platform streamlines job posting, improves job matching with real-time insights, and enhances transparency for Wonolo workers. This enhancement leverages industry insights to craft better job descriptions, thus improving worker quality and job matching while streamlining the overall process. Using Wonolo's AI-powered solution, HelloPackage, an onsite package management system, has improved job workflow efficiency by 40%. https://hrtechfeed.com/new-hr-tech-from-andela-wonolo/ Talroo, which runs Jobs2Careers.com, announced the launch of Apply Intelligence™, a new suite of smart features that improve the job search journey to help jobseekers discover, search, and apply for the right jobs with the right employers. They say it will  generates more intelligent applications for employers by improving the job search experience using proprietary AI-enhanced technology. https://hrtechfeed.com/talroos-new-features-aimed-at-improving-the-job-search/ Remote, the global EOR platform and payroll provider, has announced Recruit AI, a new generation of AI-driven tools to help companies address the pressing challenges of today's global job market. https://hrtechfeed.com/remote-launches-candidate-matching-tool/ MONTRÉAL – HiringBranch, a leading AI-powered soft skills assessment platform, announced today that it has raised CAD 5 million in Series A funding. The round was led by Crédit Mutuel Equity, with participation from Export Development Canada and Anges Québec.  https://hrtechfeed.com/hiringbranch-scores-5m-in-funding/  

Episode Highlight: On this episode of the "Embracing Only" podcast, we are featuring one of the most impactful moments from episode 55, with guest, Martha Aviles. If you're not being paid for your worth, or you're long overdue for a promotion, then it's time to negotiate.  Martha is a fierce marketing leader in tech with over 20 years of experience across start-ups, private, and public companies including Aventus, Gigster, Talroo, and more. She is gifted at building and growing high performance marketing teams and inspiring thought leadership.  This episode is just a short snippet that highlights the best and most powerful learning moment from a past episode. You can listen to the full episode (filled with more wisdom) here: Episode 55: Being bold and letting your feet do the talking.   Key Discussion Points: 01:00 Negotiation Tactics: When it comes to negotiations, come prepared, ask for what you want, and have the courage to have uncomfortable conversations.  03:28 Let Your Feet Do the Talking: If you are constantly being told that you need to do/be/have just one more thing before you can get a promotion, it is time to find another job. 04:44 The Power of the Pause: If you are having a conversation with your supervisor about a promotion, ask them to tell you more and then sit quietly and wait. Don't try and fill the silence. 06:23 Seek New Opportunities: Don't let one rejection decrease your self-worth. There are so many opportunities out there for you to seek out.   In Summary: Martha Aviles challenges us to have uncomfortable conversations. She urges us to not let the fear of rejection stand in our way of asking for a raise or a promotion because the only thing worse than rejection is not trying.   Resources from this episode: Follow Martha on Linkedin.   Ready to make a change? → If you are struggling to navigate your corporate career but are ambitious and have goals you want to accomplish quickly, Olivia is the coach for you. She can help you reach your goals.  Reach out to her on LinkedIn or visit oliviacream.com. → If you are ready to leave corporate or you want to start a profitable side brilliance but you're unsure of the next steps, Archita can guide you through a successful transition to entrepreneurship.  Reach out to her on LinkedIn or visit architafritz.com.   Connect with your hosts: Follow Archita on Linkedin or check out her website. Follow Olivia on Linkedin or check out her website. Follow Embracing Only on Linkedin, Instagram, and Facebook, or check out the website. _________ Produced by Ideablossoms  

Thad Price is the CEO of Talroo, a data-driven job advertising platform, with over 11 years of experience at the company. He specializes in HR Tech, programmatic job advertising, AI, and product management, driving transformational growth and operational alignment. His career spans leadership roles in talent acquisition software and digital media, including positions at Jobs2Careers and Job.com, with a focus on business development and product innovation. He holds a B.A. in Economics from the University of Mary Washington and completed executive education at Harvard Business School. Talroo is a recruitment technology company that specializes in helping businesses find frontline and essential workers through targeted job advertising. Using AI and consumer marketing techniques, Talroo connects companies with new talent pools and only charges for candidates who view or apply for job postings. Their platform integrates with existing HR systems, making it easy for companies to use. The Riderflex Podcast, hosted by Steve Urban, features insightful interviews with entrepreneurs, business owners, and executives from various industries. With over 400 episodes, the podcast offers listeners inspiring stories of success, leadership, and personal growth. Steve Urban, as Founder & CEO of Riderflex, brings his extensive experience in recruitment and business consulting to the conversations, providing valuable career and leadership advice. Guests often share their journeys, challenges, and lessons learned, making it a must-listen for aspiring entrepreneurs and professionals looking to gain practical insights into business and personal development. Learn more about Steve Urban here: https://www.linkedin.com/in/stevepurban/ steve.urban@riderflex.com  

What if you could revolutionize your recruitment strategy and attract top talent like never before? Join us as Thad Price, CEO of Talroo and Ready Set Hire, shares his expertise on transforming the way companies approach hiring. Learn how to turn the internet into your ultimate help wanted sign and treat candidates like valued customers. Thad breaks down the importance of effective job postings and timely engagement, offering insights into how Ready Set Hire leverages recruitment marketing best practices to streamline the candidate experience and bring in higher-quality applicants.We also explore how tools like one-click apply and conversational AI are making applications and communication smoother, allowing recruiters to focus on the most engaged and qualified candidates.  Don't miss Thad's invaluable advice on optimizing the candidate experience from attraction to application!Additional Resources:TalrooReadySetHireCandidate Experience Best PracticesHow to Use SEO for Job Postings to Increase Visibility

Join Wendy Sellers, The HR Lady, as she dives into the world of recruiting and talent acquisition with Thad Price, CEO of ReadySetHire by Talroo. Discover how AI and innovative platforms are transforming the hiring process for small businesses, making it more efficient and effective. Thad shares insights on the importance of treating recruiting as a sales and marketing process, the benefits of using AI-driven tools, and practical tips for crafting compelling job postings. Learn how to balance automation with human interaction and ensure compliance in your hiring practices. Don't miss this episode filled with expert advice on enhancing your recruitment strategy and staying competitive in today's fast-paced job market.

“When we think of talent acquisition and talent attraction, there's an art and science to it,” says Thad Price, CEO of Ready, Set, Hire and Talroo. This week, Thad sits down with Mike Horne to share how businesses can reshape their hiring strategies by tapping into technology and data. Thad compares talent acquisition to customer acquisition, where branding, metrics, and data play a crucial role in attracting the right candidates. But how can companies use these tools to not just find, but truly connect with top talent? Thad explains that it's about creating a compelling employer brand, using data to understand what candidates are looking for, and maintaining consistent, transparent communication throughout the hiring process. By doing so, businesses can build trust and foster stronger connections with potential hires. The episode also explores the idea of “essential workers,” a term that became widely recognized during the COVID-19 pandemic. Thad sheds light on how Ready, Set, Hire, powered by Talroo's advanced talent-matching platform, simplifies hiring for small to medium-sized businesses. From crafting effective job postings to automating repetitive tasks, the platform leverages AI to create a smooth and efficient candidate experience. Thad and Mike don't shy away from discussing the frustrating phenomenon of ghosting in the hiring process. What can be done when candidates and employers alike drop the ball on follow-ups? Thad suggests that improving candidate quality and ensuring quicker, more transparent communication can make a significant difference. He also highlights the importance of retaining employees by offering clear career paths and competitive pay, which in turn helps reduce hiring costs and turnover. Looking ahead, Thad envisions a future where talent acquisition becomes even more candidate-centric—treating job seekers like consumers and providing a level of service and transparency that meets their expectations.  Quotes “When we think of talent acquisition and talent attraction, there's an art and science to it… And through that experience, we have this function that is talent acquisition, which is a lot like customer acquisition.” (04:21 | Thad Price) “If you think about the idea of attracting talent and recruiting talent, recruiting is a contact sport. It is a sport of connecting with people, having conversations with people, and developing relationships.” (07:52 | Thad Price) “When we think about the idea of AI, I like to think it gives a lot of our traditional processes a superpower. That superpower allows us to do what we actually love and what we signed up for, which is changing lives and ensuring that recruiters are finding the right talent. This not only changes the job seeker's life but also helps propel a company to its next generation of growth.” (08:27 | Thad Price)  “I think it's important to ensure that we are intentional around the connection to job seekers and candidates and treat the candidates as our consumers.” (37:37 | Thad Price)    Links Learn more about Mike Horne on Linkedin Email Mike at mike@mike-horne.com Learn More About Executive and Organization Development with Mike Horne Twitter: https://twitter.com/mikehorneauthor  Instagram: https://www.instagram.com/mikehorneauthor/,  LinkedIn Mike's Newsletter: https://www.linkedin.com/newsletters/6867258581922799617/,  Schedule a Discovery Call with Mike: https://calendly.com/mikehorne/15-minute-discovery-call-with-mike     Learn more about Thad Price: linkedin.com/in/thad-price-2368b/  talroo.com     Podcast production and show notes provided by HiveCast.fm  

Hiring the right talent is becoming increasingly challenging for companies as they face growing competition for skilled workers, especially in the frontline and essential sectors, where optimizing cost per hire is crucial for maintaining efficiency and sustainability. Thad Price, CEO of Talroo, a talent-matching marketplace focused on sourcing frontline and essential workers, joined Ben on the A Better HR Business podcast to discuss Talroo's innovative approach to job advertising, utilizing data-driven strategies to uncover hidden talent across the internet. In a wide-ranging discussion, Thad and Ben talked about: ✅ The value of talent matching marketplaces and their impact on job searches. ✅ Understand how using data and audience targeting can revolutionize job advertising. ✅ How marketers and talent acquisition teams reach ideal audiences for recruitment. ✅ Smart Screen - using AI to qualify job candidates efficiently. ✅ How the Frontline Worker Index contributes to the conversation around frontline worker hiring strategies. ✅ Recognizing recruiting as a sales and marketing process. ✅ And much more! Website: www.talroo.com LinkedIn: www.linkedin.com/in/thad-price-2368b You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.  

If we're waiting to engage our team members with a survey, we've failed. -Thad PriceIn this episode David Murray ,our host, sits down with Thad Price, the CEO of Talroo and Ready, Set, Hire. Thad brings over 20 years of experience in the recruiting and talent acquisition space, including his previous role as VP at job.com. He is a nationally recognized thought leader in HR and recruitment.The conversation dives deep into the world of gig work, essential workers, and the evolving landscape of talent acquisition. Thad shares his insights on the importance of marketing in recruitment, the challenges of bias in AI-driven hiring processes, and the unique needs of small businesses in the hiring market.Key Topics in this episode:-The high cost of bias in the workplace.-The differences between hiring essential workers and knowledge workers.-Thad emphasizing the need for continuous engagement rather than relying solely on surveys.-The new federal regulation to protect employees from extreme heat and its implications for workplace safety.-A discussion on the implications of a lawsuit alleging bias in Workday's AI screening tools.-Thad shares insights on the growth in healthcare and government positions and the complexities of the current labor market.-The increase in organizations offering on-site lactation rooms following the PUMP Act.Connect with Thad Price:Talroo WebsiteReady Set Hire WebsiteThad's LinkedInConnect with Confirm:Website: https://www.confirm.com/Instagram: https://www.instagram.com/confirm.hr/ Connect with David Murray, host:LinkedIn: https://www.linkedin.com/in/dimurray/ Be updated and know the latest in the world of HR ?Join our Weekly Newsletter: https://www.confirm.com/newsletter

Legal.io, a Silicon Valley-based hiring platform for flexible, in-house legal talent, has announced that its membership has surpassed 50,000 legal professionals. https://hrtechfeed.com/legal-talent-network-reaches-50k-members/ candidate.fyi, a candidate experience tool, announced that Colin Day, the founder of iCIMS, has joined the company as an advisor. As a pioneer in HR Tech, Colin's extensive experience and visionary leadership will be instrumental in guiding candidate.fyi's strategic direction and growth. https://hrtechfeed.com/candidate-fyi-welcomes-colin-day-founder-of-icims-as-new-advisor/ Bullhorn has acquired Textkernel, an industry leader in Sourcing AI solutions. Headquartered in Amsterdam, Textkernel powers over 2,000 customers globally, including eight of the top 10 staffing agencies worldwide and Fortune 500 companies.  https://hrtechfeed.com/bullhorn-acquires-textkernel/ Findem launched a new copilot focused on helping customers more efficiently use its platform for sourcing. Fully integrated into the company's Talent Data Cloud, Copilot for Sourcing can create active talent pipelines from all hiring channels, allowing recruiting teams to cut time to hire and increase their flexibility. https://hrtechfeed.com/findem-integrates-copilot-for-sourcing-into-talent-data-cloud/ Talroo has announced the release of its innovative new Smart Drive Time feature. It addresses the growing need for location-based work demonstrated by the Talroo Frontline Worker Index, which confirms that the amount of work-from-home positions has decreased by 60% compared to the 2022 baseline  https://hrtechfeed.com/talroo-adds-smart-drive-time-feature-to-help-candidates-commute-easier/  

In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown welcomes Barry Klein, VP of Success and Enablement at Talroo, to discuss the secrets of building a powerful sales channel. Learn how indirect sales channels can drive revenue growth by leveraging existing relationships without the high costs of direct sales. Barry shares his expertise in nurturing channel partnerships, using data to enhance performance, and creating win-win scenarios. If you're looking to optimize your sales strategy and unlock new revenue streams, this conversation offers valuable insights and practical tips. Don't miss out on discovering how to transform your business through effective sales channel strategies.

NEW YORK – Greenhouse, the leading hiring platform, today announced it has hired Samir Joglekar as its new Chief Revenue Officer. https://hrtechfeed.com/greenhouse-hires-new-chief-revenue-officer/ BOSTON — JobGet, the fastest-growing app-first hiring platform connecting over 70 million Everyday Workers with the nation's most recognized brands, today announced the acquisition of Wirkn, a leading ATS in the frontline recruitment market for malls and retail. This move to partner with shopping centers and malls allows JobGet to offer a tailored frontline solution to even more employers and job seekers. https://hrtechfeed.com/jobget-acquires-wirkn/ ClearCompany, a provider of human capital management software, announced it has acquired Brainier Solutions Inc., a leading provider of innovative learning management software. Financial terms were not disclosed. https://hrtechfeed.com/clearcompany-acquires-learning-management-tool/ Hiring software Wizehire, announced its Candidate Texting feature. This new functionality enables organizations to instantly build stronger relationships with top talent, increase engagement, and streamline the hiring process. https://hrtechfeed.com/new-hr-tech-from-wizehire-talroo/ Talroo, a leading provider of technology to power the recruitment of frontline and essential workers, is pleased to announce the release of SmartScreen, the new AI-assisted Chat-to-Apply Screening tool. This elegant new screening chatbot solves a common problem for both job seekers and employers. Approximately 7 out of 10 employers (Zippia Recruitment Statistics, 2023) find it difficult to hire skilled candidates. SmartScreen automatically extracts and surfaces job requirements using AI in a custom chatbot. https://hrtechfeed.com/new-hr-tech-from-wizehire-talroo/  

Hiring front-line workers, the staff who work directly with your customers, clients, patients or other consumers of your services or products, with recruiting and HR expert Thad Price. Show Notes Page: https://www.thehowofbusiness.com/517-thad-price-hiring-workers/ Thad shares his experience, insights and best practices on how to hire essential front line workers for your small business. Thad Price is CEO of Austin-based ReadySetHire and Talroo. ReadySetHire is the new product for small-to-medium sized businesses, franchisees, and recruiters seeking to hire frontline and essential workers. It's powered by Talroo, the multi-award-winning talent matching platform for enterprises designed for sourcing essential and hourly workers. Thad has more than 20 years of experience in the online recruitment and job search industry, is a recognized thought leader in the HR and talent acquisition space, and he genuinely believes that there is no industry that plays a more integral role in the economy. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Today Andy recaps his discussion with a blockbuster roundtable of sales pros on how sales professionals can enhance their approach by focusing not just on solving a problem or addressing pain points but by adopting a lateral thinking perspective.  Rachel Mae, GM of Training and Licensing at A Sales Growth Company, Barry Klein, VP of Success and Enablement at Talroo, and Kyle Williams, Founder and CEO of Brickstack emphasize the importance of understanding the bigger picture of what the buyer is trying to achieve, asking provocative questions to challenge assumptions, leveraging curiosity to craft tailored solutions, and questions the common misconception that buyers are mostly decided by the time they interact with sellers.Check out the full episode on Apple, Spotify, iHeartRadio, or wherever you listen to the podcastHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

If winning is a choice, why isn't everyone winning all the time? Because many salespeople don't know the right questions to ask themselves in order to make the right choices. Andy sits down with  Rachel Mae, GM of Training and Licensing at A Sales Growth Company, Barry Klein, VP of Success and Enablement at Talroo, and Kyle Williams, Founder and CEO of Brickstack to discuss what it takes to accurately identify and engage the right prospects to maintain high win rates. They get into how to be discerning with who enters their pipeline, like the bouncer at a club, emphasizing the need to reject low-probability opportunities and focus on high-quality leads. They also talk about issues with current qualification stages, suggesting a revamp of criteria to ensure opportunities are truly viable before proceeding.Check out the full episode on Apple, Spotify iHeart, and wherever you listen to the podcastHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Andy's back with another roundtable of impressive sales pros, including Rachel Mae, GM of Training and Licensing at A Sales Growth Company, Barry Klein, VP of Success and Enablement at Talroo, and Kyle Williams, Founder and CEO of Brickstack. The group starts out of the gate with sales strategies, focusing on the tension between high win rates and aggressive sales tactics. They discuss the significance of understanding customers' pain points vs. opportunities, the art of slowing down buyers convinced they're ready, and the importance of specialization in sales. They also explore the balance between solving for immediate needs and aiming for larger business objectives, emphasizing consultative selling, and leveraging experience to guide customers through their decision-making process.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Techcrunch is reporting that Checkr, a 10-year-old employee background check company  which was last valued at $5 billion has laid off 382 employees as companies are not significantly hiring talent. https://techcrunch.com/2024/04/10/checkr-layoffs/ Tech company Multiverse has acquired Searchlight, a talent intelligence and skills assessment platform that uses AI to help companies close their skills gaps. https://hrtechfeed.com/multiverse-acquires-ai-talent-software-company-searchlight/ NEW YORK – Cadient, a leading provider of talent acquisition solutions in the hourly hiring sector, has been acquired by Basis Vectors Capital, a private equity and technology investment firm that focuses on the B2B sass space https://hrtechfeed.com/cadient-ats-acquired-by-private-equity-firm/ SeekOut, the Talent Intelligence Platform, announced the release of conversational search as part of its SeekOut Assist generative AI product portfolio. The new feature expands the capabilities of SeekOut Assist, enabling recruiters to use their own language in sourcing. This makes powerful AI-assisted searches accessible to all recruiters, allowing for simple descriptions instead of complex Boolean queries. https://hrtechfeed.com/seekout-adds-conversational-search-to-its-platform/ ReadySetHire, powered by Talroo, is a new recruiting platform built from the ground-up exclusively for small businesses that lack the tools and insight needed to follow recruiting best practices to attract new hires.  https://hrtechfeed.com/talroo-launches-readysethire/  

Barry Klein is Vice president of Success and Enablement at Austin-Based Talroo, the data driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. Barry provides leadership to Talroo's team of Customer Success Analysts who have both revenue and customer service responsibilities for multiple verticals.  Passionate about establishing “customers” as “partners”, he focuses on long-term relationships, lifetime value and establishing raving fans. With more than 30 years of experience in customer-facing and executive roles, including Vice President of Sales Engineering for Vignette Corp, Barry also spent several years running his own small business and consultancy. Barry holds a BS in Computer Science from Rensselaer Polytechnic Institute.   Questions ·    We always like to hear from our guests in their own words, how did you get from where you were to where you are today? · Can you share with our listeners a little bit about why you believe recruitment is so important as it relates to customer service delivery? · In terms of how do we hire well and focus on cultural alignment? And I imagine this begins in the interview process. What are three main things that you believe if you're tasked with that responsibility for an organization, where would you put your focus, maybe three top areas that you put your focus on if we're trying to get cultural alignment? · Now, could you share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? · Could you also share with our listeners maybe one or two books that you've read, it could be a book that you read recently, or one that you read a very long time ago, but it has had a great impact on you. · Can you share with us also, what's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. ·  Where can listeners find you online? ·  Before we wrap our episodes up, we always like to ask our guests do you have a quote or a saying that during times of adversity or challenge you will tend to revert to this quote if for any reason you got derailed or there was an obstacle or hurdle that was presented to you and it caused you to not be on track but when you thought of that quote or when you recited that quote, it kind of got you back on track. Do you have one of those?   Highlights Barry's Journey  Me: Now, we always like to give our guests an opportunity to share in their own words a little bit about their journey. So, I know we read your bio that gives us formally how it is that you got to where you are today, but we always like to hear from our guests in their own words, how did you get from where you were to where you are today?    Barry stated that he appreciates Yanique asking and thanked her for mentioning his alma mater, RPI. As he said, he was a Computer Science Major and he was in college in the late 80s. So, the world of programming was very different than it would be today. But he wrote a lot of codes, in fact, when he went to his parent's house years after he graduated, and he saw the Dot Matrix Paper printouts of the code he had written, he was like, who wrote this, he couldn't in a million years, he couldn't have recreated that code.   But by the time he graduated college, he knew that while he enjoyed coding very much, and it was why he went to get a computer science degree, he done enough. And what he became intrigued about was the intersection of the technology and people. And his first roles out of college were not really tech support per se but sort of high-end engineering support for customers who are developing with their platform and that led him closer to customers.  And what he found he really enjoy and what he imagines he's best that if he has to choose his best skill is, is explaining and painting a picture about technical topics for non-technical folks, that is very gratifying.  It's allowed him to have experience both with frontline decision makers, frontline influencers at any given customer, as well as executive suite folks who need these pictures drawn and need that insight. And he really enjoyed that, and he especially enjoy not only doing that himself, but enabling teams to do that with best practices, all the nuance that you need when you're in that customer facing role, whether it's pre sales or post sales, not just what you say, but how you say it. All of those things come together to create the kinds of roles that are always dynamic, and no two days are ever the same.    The Importance of Recruitment as it Relates to Customer Service Delivery Me: So, a big part of what you're doing at your current organization is recruitment, correct? So, can you share with our listeners a little bit about why you believe recruitment is so important as it relates to customer service delivery, maybe connect the dots so that our listeners can have a good understanding of why having good recruitment techniques is critical to ensuring that you are aligned properly to get the kind of deliverables that you're looking from as it relates to customer service.   Barry shared that it is an interesting intersection because the skills and mindset of customer success folks is something that would exist regardless of what the industry you happen to be in is, but in their case, because Talroo is a talent matching platform that strives to match opportunities, especially for frontline workers with having the frontline worker at the right job, in the right place, at the right time, for the right price, so that they get the happy connection between an employer who needs the talent and the person who has the talent, making that connection is very gratifying and their entire platform is aligned around that.  And it does create an interesting mindset for them because they're helping employers recruit and then you say, “Well, how does that affect our own recruitment? What are we looking for? What are the processes? Everything from how do we source our candidates to how do we interview them to how do we determine their cultural alignment with our organization?”  So, all things recruitment is really near and dear to their heart.  And the other thing that makes it fun is, what they do is at an intersection of such a huge part of the economy, he can't read a newspaper or put on CNBC or watch a business channel, and not have them talking about the unemployment rate and the impact. So, they are really in the forefront of all of that.   But one of the things that they've really been focusing on as they craft where Talroo is going is very personal to him in terms of how he recruits and who he hires and who he looks for. One of the things they're seizing on as sort of their mission is improving the lives of both employers and candidates, one person at a time. And he loves that tagline because it captures how personal it is, it's one person at a time.   And he believes in a leadership role, the single most important thing that you can do is hire well, that is absolutely the single most important thing, if you hire well, most things take care of themselves, you hire well, you train well and you correct hiring problems quickly, if you've made a mistake, if you don't have that proper connection, that's always very painful, if you have to do that.   And then really the role he believes of a leader is to create the environment in which these talented people who are motivated and intelligent, where they can succeed. So, he often says he doesn't do any real work, the thing that he's most proud of is creating an environment in which these folks can succeed, get the political stuff out of the way, and set them up for success. And if we found the right people who are customer success oriented, whether that service-oriented heart, they can then teach them what they need to know about their technology, their solution, but if they are the right cultural fit and the right kind of person, then they're 80% of the way there.   Areas to Focus On To Achieve Cultural Alignment Me: So, I like the fact that in your explanation just know, you spoke about cultural alignment, and I think I would love for you to go a little bit more granular as it relates to that in terms of how do we hire well and focus on cultural alignment? And I imagine this begins in the interview process. Are there some key questions that you think may need to be asked? Does it boil down to the advertisement that you put out in terms of who you're attracting to apply in the first place? Where do you start? And maybe what are three, I would say main things that you believe if you're tasked with that responsibility for an organization, where would you put your focus, maybe three top areas that you put your focus on if we're trying to get cultural alignment?    Barry stated that it is a huge topic for them and in fact, he was just speaking with her CEO and they were thinking back on some candidates who didn't work out, not his organization per se, but across the company.  And in every case, when they violated in a sense their own rules, not that there are hard and fast rules, but when they looked past a lack of cultural alignment, the candidate didn't work out.  And they have a very formal process whereby, typically, it's done by their HR Department as part of the interviewing cycle, where a series of questions that are available are asked, in theory, the same topics would have come up in the other interviews with you want a candidate to meet some peers, of course, he interviews them as the hiring manager, and then they meet with HR.  And he will tend to focus on interpersonal relationships and problem solving. When you look at their values and we've written them down and he thinks so many companies these days happily have their pillars of their culture on their website, whether they live by them, it's hard to say. He appreciates candidates who challenge them on those things and want to make sure that it's real. But they talk about things like being customer first, they talk about teamwork, they talk about accountability. He will and others, he will focus very much on the teamwork aspect of things and conflict resolution all with an eye toward, are we doing the right thing for their customer and for themselves, he can become a Johnnie one note around win-win scenarios. He has no interest in someone who is so accommodating of a customer that they might put his company at risk.  They look for partners and they don't say that in a glib fashion or as a soundbite, it's true. The nature of their business is such that if they have a customer who just wants them to service them and does not want to meet them at an appropriate point, in terms of communication and keeping data flowing and sharing reality, what's going on, if they're not a real partner, they don't do well with them.  And so, he needs customer success folks who understand that, who understand how to deal with conflict, who can navigate the complexities of those interpersonal relationships.  So, they'll ask questions around, of course, “Give him a scenario where you and a colleague were out of alignment and in disagreement, what did you do?” And you will hope that the candidate is honest and doesn't just tell you what you want to hear, normally you can figure out if they're telling you what you want to hear.  But that ultimately leads them to the single most important question in their values alignment survey when they take a candidate and they ask them to meet for half hour with their HR Department, the single most important question came out of a real life scenario with their CEO actually, where it led to the following question, “You go to a restaurant and you have your iPad on the front seat of your car, you park your car, and you don't lock the door, when you come back, the iPad is gone. Whose fault is it?”   And it's a fascinating question because what they are looking for is, “It's my fault.”  It doesn't mean the thief doesn't have some accountability.  And it doesn't mean that the restaurant might not have a more secure parking lot.   But in the end, you left a valuable item out in the open with an unlocked door, they didn't even have to smash the window, they just opened the door and took your very expensive piece of equipment. How do you not think that was my fault? I live in the real world, I have to have accountability for that kind of thing.  It leads to interesting discussions; they've had discussions around none of us ever want to blame a victim in the course of a crime being committed.  And the reason he liked that scenario so much is the car wasn't even violated. Were you a victim? Or were you just dumb? You invited someone you say, “Please rob me!”  If he leaves his front door unlocked, okay, you blame the thief, you shouldn't be robbed, society shouldn't allow that to happen. But you know what, he lives in the real world, he locked his door when he leaves.  So, those kinds of questions really matter. And that question in particular, and he will tell you, he's very pleased, their candidates are honest, and their HR folks take very good notes, offer their own opinions. He'll go into their ITS and read those notes. And that's the question he's looking for.   Are you personally accountable for your actions?  You can give 10% to the thief and you can give 10% to the to the restaurant, but if you're not thinking that you're 70% or 80% responsible for that, you might be looking for excuses as to when things don't go your way. And they're just too small a company too and they wear too many hats for anyone who has that opinion.   Me: Wow, I love that question. Thank you so much for sharing very, very good one.   App, Website or Tool that Barry Absolutely Can't Live Without in His Business When asked about an online resource that he can't live without in his business, Barry shared that it's funny, he hates to have it be the technological death star of our industry that he's dealt with since he got into technology. But really it's their day to day tools with Microsoft, they are a Teams shop and they are finding more customers who are using Teams, of course you have Teams aficionados, and you have a lot of folks who are passionate about Slack. But they're using Teams and informally don't tell their IT Department they have some Slack channels going too. But that kind of real time communication with themselves because his team is fully remote. And so, their ability to stay in real time communication and in many cases in real time communication with their customers is proving ever, ever more valuable, they couldn't live without it at this point.   Books that Have Had the Biggest Impact on Barry When asked about books that have had a great impact, Barry shared that it's fun to think about, currently he's been enjoying reading history, the historian and he is a professor at Vanderbilt University, Jon Meacham is his name. He's the kind of fellow who when he's a guest on a news programme, and he finds him and he sees him, he's actually glad they're talking about it. He's hoping there's a way to sign up for when is Jon Meacham going to be on TV so he can go find him. He hangs on his every word and it's the kind of guy you kind of wish he was your grandfather telling you stories about the world in the past.  His biographies of Thomas Jefferson and Andrew Jackson have been his latest readings. And he enjoys that because, a, he enjoys the break from technology and what they do every day, get his brain around something else. But it's the lessons from these great thinkers like a Thomas Jefferson as presented by a great thinker in the form of Jon Meacham where he finds himself reading his books with a highlighter, because it's not just the observations, the historical observations, but his observations when he ties these topics together. So, he always finds that fascinating, especially from a leadership standpoint.   And it's funny, the other thing that comes to mind is, it's again, he's so much older than probably many of the listeners, but when he was in high school, he read a book by a gentleman named Roger Kahn, he became famous for his book, The Boys of Summer, which was about the 1950s, 40s and 50s, Brooklyn Dodgers.  And he wrote a book called Good Enough to Dream. And it was about his ownership stake in a minor league baseball club in Utica, New York. And the opening line has stayed with him, “The first dream full of innocence and sunlight is to play the game.” which he always loved. But early in the book, he says to someone who's associated with the team, “Are these guys any good?” And the response was, “They're good enough to dream.” And that has always stayed with him. “Am I the best at something? Is my company the best at something?” He doesn't know, but they're good enough to give it a try and see where it leads them. And that's always stayed with him.   What Barry is Really Excited About Now! When asked about something that he's really excited about, Barry shared that within his organization, he doesn't mind doing a commercial for the product Gainsight, which is the customer success platform. They recognized about 15 months ago as Talroo was growing both in terms of their customer base and their staff, that as a Salesforce shop and as a Microsoft shop, the needs for customer success weren't being met, in terms of what do they need to record? What do they need to predict? Do they have a sense around who will keep their contracts going, versus who is at risk of cancelling.  Just as a quick sidebar, Talroo, unlike a typical SaaS company does not have a long-term contract, they have to earn their customers business every month, they can cancel at will.   And so, it creates unique challenges and a real time need to know what's going on with each customer. And so, about 15 months ago, they embarked upon a project to implement a customer success platform. They ultimately chose Gainsight, he will say for anyone who is looking for a customer success platform, all of the players in the industry who they looked at were terrific, he doesn't think you could go wrong. ChurnZero to Tango, others, they were all first-class organizations, and they happened to choose Gainsight and that became an immediate game changer and continues to be.  And so, thank you for the question about what he's focused on? Where are they growing? How are they evolving?   When they first rolled out Gainsight, it was primarily to support their efforts to track and manage and deal with renewals and even upsells are very important for upsells with their direct customers, employers who come to them and say, “Talroo will work with you directly to please advertise our jobs out in the world.” And that's what they really started with for the majority of their first year with the product.  But he has other caliber of customers who his team has to look after, including advertising agencies, and including job boards who they've had relationships with for years, who send them their jobs to advertise. And the needs are different across those different caliber of customers, and getting Gainsight rolled out now for the other members of his team and candidly getting adoption of it.   One of the things they've done very well and that he would encourage anyone thinking about any large software purchases, the people can kill a project. If any given team refuses to use Salesforce, Salesforce will fail. If any team refuses to use Gainsight, Gainsight will fail, people can win, and really torpedo a project.  So, they've done a really good job of getting buy in, forming a user council, the gentleman who is Andy Trevino, who is their administrator and RCS Ops Manager, who looks after Gainsight is always open to feedback, he's always soliciting feedback, so that they can make the solution match the way they work. He doesn't like software solutions where they have to change their behaviour in order to accommodate the tool, he wants the tool to accommodate the workflow and the processes that they already know work. And as they roll out the usage of Gainsight to this extended team, their needs are very different than their counterparts who work with their direct customers. So, getting that right is important.  And that accountability is incredibly important, because he no longer could afford and one of the reasons they went with Gainsight and started this whole project was when he wants to ask the very simple or get an answer to what he hopes would be a simple question of what's going on with fill in the blank of the customer name, it shouldn't take him 20 minutes to figure it out.  He needs all the information in one place and they're doing a terrific job of that with Gainsight with their direct customers, and getting members of his team who aren't used to it and haven't had to use it in the past, he needs to bring them along and their feedback. And he needs to make sure the product gets built out in a way that makes their lives easier, and that they see the value of it and that it's not just busy work, it's not just bureaucracy, it's that they really are using the product to make their lives better and then he gets what he needs in a leadership role, their C suite gets what it needs when they have questions about what's going on with the customer.  Many folks may have thought of this or use this line, traditionally, it's with Salesforce, they would say, on the sales side, if something isn't recorded in Salesforce, it didn't happen. That's the source of truth and that's where he's going with Gainsight, if you don't have notes and details and specifics in Gainsight, then it didn't happen. And you don't want to do that for bureaucratic reasons, you want to do it because it makes the organization better and your customers more successful.   Me: Awesome. So, Gainsight is where you have most of your head wrapped around right now and just trying to build that out.   Where Can We Find Barry Online LinkedIn – https://www.linkedin.com/in/klein-barry/   Quote or Saying that During Times of Adversity Barry Uses When asked about a quote that he tends to revert to, Barry shared that he has two, one is more serious than the other but the other, the funny one was his high school yearbook quote, but he will say plainly, he's not a praying or religious person by nature, but he will go back to, “Dear God, grant me the strength to change the things I can, accept those that I can't, and the wisdom to know the difference.”   It really gets hard to know where you need to invest your time and energy. What should you care about? What do you need to back off of? What can't you change?  So, the wisdom to know the difference between what you can change and what you have to accept is something he thinks about a lot.  The more fun quote is from the old Mary Tyler Moore Show, in the episode in which the character Chuckles The Clown is tragically killed, because he is the master of ceremonies for a parade. And he gets run over by an elephant dressed as a peanut, which leads to a ridiculous number of jokes and things about a man dressed as a peanut killed by an elephant. But because he was a clown by nature, his quotes, and the things that he did become a big part of the show. And his (Barry) high school yearbook quote was, “A little song, a little dance, a little seltzer down your pants.” Moments of stress, you know what, how serious can life be? “A little song, a little dance, a little seltzer down your pants.”    Me: I love it. Okay, Barry, thank you so much for taking time out of your very busy schedule and hopping on our podcast today and sharing all of these great insights as it relates to cultural alignment and recruitment, ensuring that you're getting the right fit to ensure that you're able to meet the deliverables and as you mentioned, just mitigating against the wrong fit and mitigating against challenges and issues that could have been prevented had the recruitment been aligned and selected properly from day one. So, I thought it was a great conversation and I just want to say, thank you so much for taking time and sharing with us today.    Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links •     Thomas Jefferson: The Art of Power by Jon Meacham •     American Lion: Andrew Jackson in the White House by Jon Meacham •     The Boys of Summer by Roger Kahn •     Good Enough to Dream by Roger Kahn    The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

On this episode of the Sales Gravy Podcast, Jeb Blount, the author of People Love You: The Real Secret to Delivering a Legendary Customer Experience, sits down with Talroo's Vice President of Success and Enablement Barry Klein to discuss why a focus on customer retention is crucial for revenue growth. Jeb and Barry explore and focus on the strategic importance of customer success, the value of human interaction, and the role of company culture in shaping customer experiences and relationships. Customer Success as a Priority: Emphasizing the importance of customer success in maintaining and expanding business relationships. Retention Over Acquisition: Highlighting the significance of retaining existing customers as a more sustainable and profitable strategy compared to acquiring new ones, especially in challenging economic times. Human Interaction: Despite advancements in technology, the conversation underscores the irreplaceable value of human touch in customer relationships. Proactive Engagement: The need for businesses to proactively engage with customers to understand and adapt to their evolving needs. Impact of Company Culture: A company's culture, particularly one that values ethical behavior and respect, can significantly influence customer success strategies and outcomes. Adaptability and Responsiveness: The importance of being adaptable and responsive to customer needs as a way to ensure customer satisfaction and loyalty. Long-term Relationships: The focus on building long-term relationships with customers rather than short-term transactions. Customer Retention is at The Heart of Business Growth When it comes to growing a business, the real magic happens long after the sale is made. Think about your own experiences: every time you buy something, that's just the beginning of your journey with that brand. And if they treat you right, you're not just going to come back—you're going to become a loyal fan, maybe even spend more over time. That's the secret ingredient to business growth. It's not about constantly chasing new customers; it's about keeping the ones you already have coming back for more. The Power of Customer Retention Finding new customers is hard work and expensive. It's like throwing a party and hoping people you've never met will show up. Now, think about the friends who already love your parties. You don't need to convince them to come; they're already on board. They might even bring along a few friends of their own. That's the beauty of focusing on your existing customers. You've already won them over once; now it's about making sure they feel valued and continue to enjoy what you offer. A satisfied customer is your best advocate. They become ambassadors for your brand, sharing their positive experiences with others. This word-of-mouth is invaluable. It's authentic, powerful, and best of all, it's free. Every happy customer is a potential win, not just for another sale, but for bringing in new customers who've already heard good things about you. Building a Community At its core, keeping customers happy is about more than just good business sense; it's about building a community around your brand. It's about creating a space where people feel valued, heard, and connected. This community isn't just loyal; they're engaged. They're not just buying a product or a service; they're buying into an experience, a relationship. One of the keys to keeping customers close is listening to them. It's about being open to feedback, even when it's tough to hear. Every piece of feedback is a gift, an opportunity to improve and to show your customers that you're invested in their satisfaction. It's about continually adapting and evolving to meet their needs. The Long-Term View The relationship with a customer doesn't end at the sale; that's where it begins. It's about the follow-up, the check-in, the unexpected delight that shows them they're more than just...

SPONSORS: • Surfe (Connect your CRM with LinkedIn in 60 seconds) - https://www.surfe.com?fpr=ssp use this link with promo code JWSURFE5 for a 5% discount on your first year • Apollo (Find, contact, and close your ideal buyers) - https://apollo.partnerlinks.io/ofi3s6f32xsj EPISODE LINKS: • Connect with Barry on LinkedIn: https://www.linkedin.com/in/klein-barry/ • Check out Talroo: https://www.talroo.com/ CONNECT WITH JESSE: • Linkedin: https://www.linkedin.com/in/jessewoodbury/ • Twitter: https://twitter.com/jessewoodbury • Website: https://jessewoodbury.com/ CONNECT WITH CHASE: • Linkedin: https://www.linkedin.com/in/chase-barmore • Twitter: https://twitter.com/ChaseBarmore?s=20 • Website: https://chasebarmore.com HELP US GROW SP: • Join the Sales Players Slack Community: https://launchpass.com/saas_sales_players • Subscribe! • Leave a rating, write a review, and share • Check out the above sponsors, it's the best way to support the show GUEST HIGHLIGHTS: Ian Koniak, Brandon Fluharty, Scott Leese, Jamal Reimer, Jen Allen-Knuth, Andy Paul, Collin Mitchell, Rafael Figueroa, Tim Zielinski, Christian Banach, Rajiv 'RajNATION' Nathan, Belal Batrawy, Christine Rogers, Chris Beall, Dustin Brown, Patrick Baynes, Jeroen Corthout, Nate Nasralla, Gabe Lullo, Vince Beese, Brandon Bornancin, Girish Redekar, Guillaume Moubeche, Lloyed Lobo, Corey Quinn

Episode SummaryBarry Klein of Talroo discusses leading through change and building alignment in hybrid work. He shares insights on balancing trust and accountability for remote teams through communication and addressing performance issues supportively. Klein stresses maintaining cultural alignment through in-person meetings for companies adjusting to remote work. He advocates treating people with empathy, dignity, and brevity when delivering difficult news like layoffs. Klein also fosters shared success across departments by prioritizing lifetime customer value. About the guest Barry Klein is Vice President of Success and Enablement at Austin-based Talroo. Barry provides leadership to Talroo's Customer Success Analysts team who have revenue and customer service responsibilities for multiple verticals. Passionate about establishing “customers” as “partners”, he focuses on long-term relationships, lifetime value, and establishing raving fans.  With more than 30 years of experience in customer-facing and executive roles, including Vice President of Sales Engineering for Vignette Corp, Barry also spent several years running his own small business and consultancy. As a result, he is equally comfortable with enterprise-class relationships as he is with start-ups and small businesses. Connect with Barry Klein Key takeaways - Balance trust and accountability for remote teams through clear communication and addressing performance issues supportively - Maintain cultural alignment for companies adjusting to remote work by periodically bringing teams together in person   - Treat people with empathy, dignity, and brevity when delivering difficult news like layoffs - Foster shared success across departments by prioritizing lifetime customer value over short-term gains - Lead through change by building alignment in hybrid work environments through open communication and supportive leadership Quotes "I don't want to lose the best of what we have, which is we do get along and we do like each other. And we do learn from each other." This quote highlights Klein's focus on maintaining the positive aspects of company culture even in remote work. Recommended Resource Books: - The Infinite Game - Books by Jon Meacham Shout-outs -⁠ Emilia D'Anzica, Growth Molecules⁠

Thad Price is CEO at Austin-based Talroo, the data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. He provides leadership, strategy, and guidance to all departments. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the HR/TA space. He genuinely believes that there is no industry that plays a more integral role in the economy. Thad uses his cross-functional experience to turn client feedback into innovative products that help companies hire better. Under Thad's leadership, Talroo continues its mission of disruption in the industry. Prior to joining Talroo, he was a VP of Business Development at Job.com. Connect with Thad:  https://www.linkedin.com/in/thad-price-2368b/ This episode is sponsored by: DirectSuggest: ⁠⁠⁠https://www.directsuggest.com/subscribe.php?id=6992⁠⁠⁠ Use Promo Code: HumanHR Connect with Traci here: ⁠⁠https://linktr.ee/HRTraci⁠⁠ Don't forget to rate this podcast 5 stars, leave a review, and subscribe!   Disclaimer: Thoughts, opinions, and statements made on this podcast are not a reflection of the thoughts, opinions, and statements of the Company Traci Chernoff is actively employed by. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hrtraci/message Support this podcast: https://podcasters.spotify.com/pod/show/hrtraci/support

Success in attracting top talent is every bit as important as winning customers, but many small businesses focus more on marketing their product than marketing their company to potential new hires. According to Thad Price, CEO of HR tech company Talroo, “Many job seekers want more; they want a career path. They want to be part of something bigger. This requires you to rethink how you attract the candidates that want to grow with you. And that's marketing, right? That's buying into the brand, focusing your energy on the right audience that's looking for an opportunity and not just this transactional nature of income.” Highlights [2:03] How the job market has changed [5:36] Opportunity for small and medium-sized businesses to attract talent [7:14] Brand, recruiting, and retention [8:40] Gen Z and sense of purpose [10:48] Being specific and strategic about how you market open positions [14:33] How can generative AI improve talent attraction? [18:06] Small businesses and generative AI [19:47] Using generative AI to make job postings more engaging and focus on skills [21:45] Solutions for the administrative burden of recruiting and improving candidate experience [30:04] Where companies stumble in attracting and retaining talent Guest Bio Thad Price is the CEO of Austin, TX-based Talroo, the data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the HR/talent acquisition space. Under Thad's leadership, Talroo continues its mission of disruption in the industry. Prior to joining Talroo, he was a VP of Business Development at Job.com. Links https://www.linkedin.com/in/thad-price-2368b/ https://www.talroo.com/ https://www.readysethire.com/ https://press.nordstrom.com/news-releases/news-release-details/nordy-pod-truth-about-nordstroms-legendary-tire-story https://www.hrmorning.com/articles/top-talent-acquisition-challenges-2023/ https://www.hrmorning.com/articles/ai-recruiting-hr-professionals-guide/ Berta Aldrich's best-selling book, Winning the Talent Shift, is available on Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://a.co/d/iS7MuPJ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We want to hear from you. Leave a review (5-Star would be nice!) on Apple Podcasts and add your question in the comment. We read every review and use them to choose topics, guests, and interview questions for the podcast. You can also reach out at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@hrmorning.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.  If you love this show, please share your favorite episodes with colleagues and on social media. We greatly appreciate your support. Thank you for listening. Remember to subscribe and follow us so you never miss an episode!  Voices of HR is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HRMorning.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Thad Price is the CEO of Talroo, a company that's transforming the hiring and recruiting landscape for essential workers.On a mission to disrupt the talent acquisition industry, Thad provides leadership, strategy, and guidance to all departments in his company, ensuring it's moving in the right direction with the right talent.Join Jim and Thad as they unpack the problems and opportunities that small, medium, and enterprise clients face hiring and developing talented people. 3 Key TakeawaysStop Being a Chief Everything Officer: When you're starting a business, managing every task and wearing multiple hats — it's all part of the hustle. But eventually you've got to focus more on your strengths and free up time for what you do best, and that means you've got to ensure you have the right talent in place that you trust to handle the other tasks effectively. Chase the Big Idea: Thad talks about the benefits of helping his staff believe that what they're doing is bigger than their company. They're helping transform their industry. They're innovating. They're creating positive change. When employees feel connected to a larger purpose, they're more motivated and engaged. When It Comes to Failing, Walk the Walk: A ton of business owners and CEOs talk about how it's ok to fail. But most of them, when it comes down to brass tacks, put high expectations on their designers and engineers to succeed at all costs. Failure can be a natural part of the creative process. But rather than just giving lip service to this idea, successful leaders actually empower their teams to push boundaries—and never berate them if they don't succeed. ResourcesThad Price on LinkedIn: https://www.linkedin.com/in/thad-price-2368b Talroo: https://www.talroo.com/ About Our Guest Thad Price is CEO at Austin-based Talroo, the data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the HR/TA space. He genuinely believes that there is no industry that plays a more integral role in the economy. Thad uses his cross-functional experience to turn client feedback into innovative products that help companies hire better. Under Thad's leadership, Talroo continues its mission of disruption in the industry. About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish's LinkedIn:

Summary In this episode of the Elite Recruiter Podcast, Benjamin Mena interviews Thad Price, CEO of Talroo about the importance of data-driven hiring decisions. They discuss the impact of data-driven hiring on the tech landscape and the potential for smart hiring decisions to change employees' lives. Thad shares his journey in the recruiting industry, from starting as a customer service representative to becoming CEO. They also delve into the role of Talroo as a talent attraction platform and its focus on frontline essential worker industries. The conversation covers the shift in the labor market towards gig work and the need for businesses to adapt to the changing workforce. They explore the impact of inflation on recruitment and how companies can address benefits to retain talent. Thad emphasizes the importance of conducting stay interviews and focusing on skill-based hiring to address the mismatched skillset in the industry. They discuss the need for recruiters to shift from emotional to data-driven hiring decisions and the role of assessments in the recruitment process. Thad shares insights on creating a culture of growth within organizations and the impact of artificial intelligence on recruiting. The conversation concludes with advice for early career and experienced recruiters, including the importance of reflection and embracing automation to focus on human connection. Takeaways Data-driven hiring decisions have a significant impact on the tech landscape and can change employees' lives.Talroo is a talent attraction platform that focuses on frontline essential worker industries.The labor market has shifted towards gig work, providing more flexibility for workers.Businesses need to adapt to the changing workforce and address the impact of inflation on benefits.Conducting stay interviews and focusing on skill-based hiring can help retain talent.Recruiters should shift from emotional to data-driven hiring decisions and leverage assessments in the recruitment process.Creating a culture of growth involves celebrating successes and failures and empowering team members.Artificial intelligence can enhance the recruitment process by automating tasks and allowing more time for human connection.Early career recruiters should join sales and marketing groups to develop their skills, while experienced recruiters should be open to change and research their competitors.Personal growth requires reflection and taking the time to pause and strategize. Join The Elite Recruiter Community: https://elite-recruiter.circle.so/join?invitation_token=5089bd69d8ac69486fc7afca52662675ec3ffc8a-d63afaf0-02f2-4925-9f80-b83f00d142de Signup for future emails from The Elite Recruiter Podcast: https://eliterecruiterpodcast.beehiiv.com/subscribe Thad Price LinkedIn: https://www.linkedin.com/in/thad-price-2368b/ YouTube: https://youtu.be/FH6mPNhlBIM Thad's Favorite Book: https://amzn.to/3GvdNt3 With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/ Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/ Benjamin Mena Instagram: https://www.instagram.com/benlmena/ Benjamin Mena TikTok: https://www.tiktok.com/@benjaminlmena

Fans of your brand are one step away from becoming advocates for your company. Help them cross that line by sweetening the deal.Because if you can get fans to talk about why they love doing business with you, it's the most effective way to do marketing; word of mouth is an extremely powerful tool proven to make sales. According to a Nielsen report, “92% of consumers around the world say they trust word-of-mouth or recommendations from friends and family, above all other forms of advertising.” And when you can offer a referral program for customers, it incentivizes their brand advocacy. Our guest today, VP of Marketing at Gigster, Martha Aviles, says that word of mouth marketing paired with a referral program leads to an almost 100% close rate. So in this episode, we're talking with Martha about what leveraging referral programs looks like, how to break rules to create exclusive and unique content, and why there is always inherent risk in creating something truly remarkable.About our guest, Martha AvilesMartha Aviles is VP of Marketing at Austin-based Gigster, a firm that accelerates the delivery of digital transformation applications giving companies the agility to thrive in a software-defined world. With 20+ years of high-tech marketing experience in SaaS, semiconductor, networking, and network security at start-ups, private, and public companies, she is a fierce marketing leader. Martha has a gift for building and growing high-performance marketing teams, corporate brands, and inspiring thought leadership. Her extensive experience includes lead generation, integrated marketing, product marketing, digital marketing, public relations, brand management, analyst relations, and crisis communications. In addition, she has successfully led through 20+ mergers and acquisitions, including managing several integration and acquisition exits. Prior to joining Gigster, she was VP of Marketing at Austin-based Talroo, and also held senior leadership roles in marketing at RigUp (now Workrise) and Enverus - both of which have reached Unicorn status in Austin. Martha is an MBA graduate from the University of Texas and holds a BBA from Texas A&M University. Connect with her on LinkedIn at https://www.linkedin.com/in/maviles/About GigsterGigster is a smart software development service that combines top developers, designers and product managers with artificial intelligence to build your project. Have your software reliably delivered at twice the speed, with end-to-end management and visibility.About AirAir is a sports drama based on the true story about Nike's deal with Michael Jordan to create Air Jordans, the line of sneakers that is super popular today. In 1984, Nike was about to shut down its failing basketball shoe division. So in a last ditch effort, Nike's basketball talent scout, Sonny Vaccaro, was sent to find a new spokesperson for Nike basketball sneakers. He advocated for the unlikely pick, rookie Michael Jordan, even though Jordan's preferred brands were Adidas and Converse, and he would have n been too expensive for their budget. Nevertheless, the deal came through with the stipulation that Jordan would get a cut of every Air Jordan sold, and the Air Jordan was born. In its first year, the sneakers far exceeded expected sales of $3 million, and brought in $162 million. The movie was directed by Ben Affleck and written by Alex Convery, and stars Damion Young as Michael Jordan, Viola Davis as his mother, Matt Damon as talent scout Sonny Vaccaro, and Ben Affleck as Nike co-founder and chief executive Phil Knight. It also stars Jason Bateman, Chris Messina, and Marlon Wayans, among others. It's the first movie from Ben Affleck and Matt Damon's new venture, a production company called Artist's Equity. It's an artist-led studio that will give creators a cut of the profit from projects. So Air was a conscious choice as their first film, as it reflected the ideal of giving a cut to the talent. What B2B Companies Can Learn From Air:It pays to do partner marketing. Leveraging partner marketing and offering incentives to your partners or brand advocates increases sales. Martha says, “There are some customers who will be advocates for you, and they're really, really happy with your services, and typically, birds of a feather flock together. If they recommend you, you give them a piece of the action. Things like that work. And those deals are typically almost a 100 percent close rate. It always pays exponentially.” Find customers who are willing to advocate for your brand and offer them a partner deal.Don't rest on your laurels. Keep giving it your all no matter how long you've been in the business. Nike failed to do this when pitching an endorsement deal to Steph Curry in 2013, mispronouncing Steph's name and leaving another athlete's name on the PowerPoint deck when presenting. Needless to say they lost the deal because of their sloppiness in what ESPN has called “the worst endorsement pitch ever.” So tune in to what's going on in your industry, experiment with new marketing techniques, and always always pay attention to the details.Break the rules. Don't follow trends or do what all the other B2B brands are doing because you think you'll be taken “seriously.” Instead, tune in to your brand values and create evergreen content. Martha says, “At the time, the NBA had a stipulation that the shoes had to be [mostly] white…Nike paid all of the fines for Michael Jordan to wear these red and black Jordans, which is how they launched. Before, Converse and Adidas were the shoe to wear and Nike's were like your dad's shoe, nobody wanted to wear those. But they brought in that cool factor…And then everybody wanted the shoe and they built the demand.” Be bold enough to break the rules and create demand for your unique content.Quotes*”There's so many times where we have to innovate or we have to figure something out when your back's up against the wall, but [Nike] knew they didn't really have anything to lose. That's how they were approaching it, because they were shutting down this division. It was either like, ‘We're not going to have basketball shoes,' or ‘We're going to get Michael Jordan,' you know? And they made the right bet, but it was a big bet.” - Martha Aviles“If you're telling any type of marketing story, being able to start at the beginning with that uncertainty, with painting the picture in the audience's mind that this might not work, that this crazy thing might not happen…getting into the person's headspace of where they were in that moment, how they felt in that moment, is so important to the story.” - Ian FaisonTime Stamps[0:55] Introducing VP of Marketing at Gigster, Martha Aviles[1:45] Why are we talking about Air?[2:49] Learn about Martha's role at Gigster[3:58] Tell me more about the movie Air[16:20] What marketing takeaways can we glean from Air?[23:34] Learn about running customer referral programs[31:31] What was Martha's content strategy at Talroo?[32:15] How does Martha view the ROI of content?[33:57] What are exciting projects Martha is working on at Gigster?[41:22] Exploring Lionel Messi's deal with the MLS and Apple+ as a modern day example of athlete dealsLinksWatch AirConnect with Martha on LinkedInLearn more about GigsterAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

How can sales and marketing influence your hiring process? Thad Price is the CEO of Talroo. In this episode of the Talent Empowerment Podcast, Thad talks about why his company focuses on the blue-collar and grey-collar markets, how to craft the perfect job posting that attracts the right candidates, and why asking the right questions is essential when developing a strategy to reach top talent for your organization.

[You can listen to the full episode on Thursday, August 17]How can sales and marketing influence your hiring process? Thad Price is the CEO of Talroo. In this week's episode of the Talent Empowerment Podcast, Thad talks about why his company focuses on the blue-collar and grey-collar markets, how to craft the perfect job posting that attracts the right candidates, and why asking the right questions is essential when developing a strategy to reach top talent for your organization.

In episode 108, Coffey talks with Thad Price about recruiting and retaining essential frontline workers. They discuss the definition of “essential workers”; the labor market factors affecting the demand for essential workers; the importance of flexibility in attracting and retaining frontline workers; why employers relying on essential workers need to understand who they are competing with for talent; the importance of introducing customers and culture to prospective employers; the similarities between sales strategies and recruiting strategies; the importance of transparency in job postings; the value of stay interviews and real connection to understand what is going on in the workplace; and employers' changing focus from credentials to skills.Good Morning, HR is brought to you by Imperative—premium background checks with fast and friendly service. For more information about our commitment to quality and excellent customer service, visit us at https://imperativeinfo.com. If you are an HRCI or SHRM-certified professional, this episode of Good Morning, HR has been pre-approved for half a recertification credit. To obtain the recertification information for this episode, visit https://goodmorninghr.com. About our Guest:Thad Price is CEO at Austin-based Talroo, the data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. He provides leadership, strategy, and guidance to all departments. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the HR/TA space. He genuinely believes that there is no industry that plays a more integral role in the economy. Thad uses his cross-functional experience to turn client feedback into innovative products that help companies hire better.Under Thad's leadership, Talroo continues its mission of disruption in the industry. Prior to joining Talroo, he was a VP of Business Development at Job.com.Thad can be reached at:https://www.talroo.com/https://www.linkedin.com/in/thad-price-2368b/https://twitter.com/talroo_officialhttps://www.facebook.com/talroo.official/https://www.instagram.com/talroo_official/About Mike Coffey:Mike Coffey is an entrepreneur, human resources professional, licensed private investigator, and HR consultant.In 1999, he founded Imperative, a background investigations firm helping risk-averse companies make well-informed decisions about the people they involve in their business.Today, Imperative serves hundreds of businesses across the US and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies.Mike has been recognized as an Entrepreneur of Excellence and has twice been named HR Professional of the Year. Additionally, Imperative has been named the Texas Association of Business' small business of the year and is accredited by the Professional Background Screening Association. Mike is a member of the Fort Worth chapter of the Entrepreneurs' Organization and volunteers with the SHRM Texas State Council.Mike maintains his certification as a Senior Professional in Human Resources (SPHR) through the HR Certification Institute. He is also a SHRM Senior Certified Professional (SHRM-SCP).Mike lives in Fort Worth with his very patient wife. He practices yoga and maintains a keto diet, about both of which he will gladly tell you way more than you want to know.Learning Objectives: Analyze the market competition for essential frontline workers. Create new strategies for attracting essential frontline workers. Respond to the changing priorities of essential frontline workers.

Ever wondered how you can navigate the labyrinth of job advertising to find that perfect candidate? Thad Price, CEO of Talroo, joins us to unravel the mystery of 'programmatic plumbing' and how it's transforming the landscape of job advertising. He takes us on a journey through Talroo unique approach, leveraging real-time apply signals to connect with specific talent audiences for specific jobs. This is a stark departure from traditional platforms, and Thad eloquently explains why.Thad also dazzles us with the unique features of the Talroo ad platform, designed to support talent acquisition leaders in their quest for the perfect candidates. From campaign creation to setting budgets, targeting cost per application goals, and gaining valuable insight into job-seeker behavior, Talroo seems like the magic wand every recruiter wishes for. He also delves into the power of qualifying questions in pre-filtering candidates and how their insights data vaults talent acquisition leaders ahead of the competition. So, if you're interested in understanding the future of talent acquisition and job advertising, this is an episode you don't want to miss.Listen & Subscribe on your favorite platformApple | Spotify | Google | Amazon

In today's episode, I chat with Thad Price, CEO of the Austin-based Talroo, a data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the talent space. And together we covered a number of relevant topics, including:How can companies recession-proof their recruitment strategy?What can companies do to attract more candidates in a mismatched market?As a leader, when seeing a spike in turnover, what should you analyze first?Beyond that, we got to know more about what makes Thad tick. How he approaches his role as a leader to ensure the organization remains innovative, customer-focused, and resilient in such disruptive times. It was a really fun discussion, and I hope you enjoy our conversation, as much as I did recording it.Thad PriceThad Price is CEO at Austin-based Talroo, the data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. He provides leadership, strategy, and guidance to all departments. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the HR/TA space. He genuinely believes that there is no industry that plays a more integral role in the economy.  Thad uses his cross-functional experience to turn client feedback into innovative products that help companies hire better. Under Thad's leadership, Talroo continues its mission of disruption in the industry. Prior to joining Talroo, he was a VP of Business Development at Job.com.LinkedInThinking Inside the BoxConstraints drive innovation. We tackle the most complex issues related to work & culture. And if you enjoy the work we're doing here, consider giving us a 5-star rating, leaving a comment & subscribing. It ensures you get updated whenever we release new content & really helps amplify our message.LinkedInWebsiteApple PodcastsGoogle PodcastsSpotifyStitcherPocket CastMatt BurnsMatt Burns is an award-winning executive, social entrepreneur and speaker. He believes in the power of community, simplicity & technology.LinkedInTwitter

Martha Aviles, formerly VP of Marketing at Talroo, shares how the company leverages dynamic market segmentation to meet customers precisely where they are in their buying journey. In this episode, Martha gives insight into Talroo's innovative demand generation strategies and describes why they are founded on a test-and-learn approach.Key TakeawaysGrowth lies in the ability to connect with customers on their own terms, espeically in a market defined by segmentation and intense competition.Growth in a segmented and competitive market necessitates the adoption of a test-and-learn mindset, coupled with a proactive pursuit of cutting-edge tools and methodologies.Strategic employment of data should be utilized to customize content that resonates with distinct buying personas.Quote: “Customers are getting much more sophisticated. They want to know the differentiators about your platform. How is it better? How are you matching me with better candidates? How are you filling my pipeline?”Episode Timestamps:* (03:02) - The Trust Tree: How Talroo uses segmentation & experimentation* (12:11) - The Playbook: Martha's uncuttable budget items* (23:32) - The Dust-Up: How to improve rapport with the finance department* (24:53) - Quick HitsSponsor:Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Martha on LinkedInLearn more about TalrooLearn more about Caspian Studios

Using technology to attract talent with Thad Price of Talroo.  Thad breaks down the marketing used to discover applicants that we all need.TITLE SPONSOR: Super Tech University Dramatically improve your teams performance with a system of short daily video lessons, training your team in soft skills.  Your team can make you more profits by teaching them soft skills.  Your team will never leave you for investing in them. Go to https://supertechu.com/ for more info.One to One Coaching:Eric has helped many home service business owners grow their companies, 2x, 3, 4x, with his one to one coaching sessions. If you are interested in finding out more about coaching with Eric, email him at eric@supertechu.com for a FREE 30 min Zoom call to discuss your current business needs.SPONSOR: C&R MagazineC&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor, Michelle Blevins, has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.  

Hey everyone, Tom Raftery here, and I'm excited to share this latest episode of the Digital Supply Chain podcast with you! I had a fantastic conversation with Thad Price, CEO of Talroo, a leading provider of technology for recruiting essential workers.In this episode, Thad and I dive deep into the world of recruitment and talent acquisition. We discuss the shift in today's job market, focusing on the importance of understanding and adapting to the modern recruitment process. Thad explains how Talroo is revolutionizing the way companies connect with potential candidates, making it a more effective and efficient experience for both job seekers and employers.We also talk about the challenges faced by small businesses in recruitment and the solutions Talroo offers to help streamline their processes. Thad shares valuable insights into how job seekers can stand out in the current market, and how companies can attract the right candidates by embracing innovative recruitment strategies.As we wrap up the conversation, Thad gives us a glimpse into the future of Talroo, including their plans to integrate with applicant tracking systems and expand their services to small businesses.I truly enjoyed my discussion with Thad, and I'm sure you'll find this episode packed with valuable information on talent acquisition and the evolving recruitment landscape. Don't miss out on this episode – give it a listen now!Happy listening,TomDavid C Barnett Small Business and Deal Making M&A SMBI discuss buying, selling, financing and managing small and medium sized businesses...Listen on: Apple Podcasts SpotifyPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Lorcan Sheehan Krishna Kumar Christophe Kottelat Olivier Brusle Robert Conway Alexandra Katopodis Alicia Farag Joël VANDI And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Digital Supply Chain episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on Twitter/LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.

Digital technology can help manufacturers right-size the labor force and to deliver manufacturing a workforce that's ready for digital transformation.

In today's episode high-tech marketer Martha Aviles shares her story to give other women, especially minorities, the encouragement to continue pushing forward in their careers - even when it seems impossibly hard.  Our discussion dives deeper into: How to acknowledge your own self-worth as an employee and negotiate pay raises. She explains how she once asked her supervisor for a 30% pay raise – and got it. How to “operate scared” and to speak up and present your worth through facts and accomplishments. How she broke the glass ceiling as a Latina in technology to become a top executive in the hot Austin tech scene. How to be bold and not look back. Martha had to leave her dream job after being forced to lay off 70% of her staff due to the oil and gas industry tanking. What opportunities are available for women – especially minority women – in technology, and why she thinks more women don't take advantage of them.  To learn more about the value of empathy and self-worth, and how to be fierce yet professional, tune in on your favorite listening app, on the website, or watch it on YouTube! About Martha Aviles Martha Aviles is VP of Marketing at Austin-based Talroo, the data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. With 20 years of high-tech marketing experience in SaaS, semiconductor, networking, and network security at start-ups, private, and public companies, she is a fierce marketing leader. Martha has a gift for building and growing high-performance marketing teams, corporate brands, and inspiring thought leadership. Her extensive experience includes lead generation, integrated marketing, product marketing, digital marketing, public relations, brand management, analyst relations, and crisis communications. In addition, she has successfully led through 20+ mergers and acquisitions, including managing several integration and acquisition exits. Prior to joining Talroo, Martha held senior leadership roles in marketing at RigUp (now Workrise) and Enverus, both of which have reached Unicorn status in Austin. Martha is an MBA graduate from the University of Texas and holds a BBA from Texas A&M University. Connect with Martha https://www.linkedin.com/in/maviles/ maviles@talroo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy Foster is the Chief Financial Officer of Austin-based Talroo.com, the data-driven job and hiring advertising platform that helps businesses reach the candidates they need to build their essential workforce. Jeremy shares insights into the key indicators of business valuation: 1) The necessity of leaders knowing the language of finance; and 2) The differences between startups, growth companies, and mature companies. He covers why alignment of the stakeholders is important for a company's successful scaling, and when to use blitzscaling, if at all. He explains analytics and shares examples from his past and present work, in an educational overview of the interplay between finance, data and decision-making.   https://bit.ly/TLP-341   Key Takeaways [2:14] Jeremy started in marketing and then ended up leading operations and retail banking for a 15-branch community bank in New Mexico and West Texas. His background was not in accounting or finance. That changes how Jeremy tends to approach the numbers. [2:41] Jeremy explains how he evaluates a business by looking at three numbers: the lifetime value of the customers, the customer acquisition cost, and the total addressable market. Marketing is a key component of each of those numbers. [4:36] Jeremy has worked with startups and scaling businesses. He's seen a broad spread of financial knowledge within company leadership. Sometimes an executive team has problems because of their different levels of understanding. Do you understand GAAP and income statements? What are revenue, gross profit, and EBITDA; the basic terminology. Some executive teams don't know these terms. [5:33] The next big question is which financial statement is the most important to look at, the cash flow or the P&L statement? It depends on whether you are a startup or an established company. There's a transition the executive team needs to make from a stage of perpetually raising capital to a stage of starting to generate capital and focus on unit economics, and understanding sound investments. [7:51] Super-mature businesses are balance-sheet-driven. These are companies like banks, oil, and gas, that have balance sheet sensitivities they need to pay attention to. [8:06] Get an executive team all on the same page with a basic background in finances and then focus that alignment in education first on whichever financial statement is the most important to the business, according to what stage your business is in. [9:27] There's an element of leadership that's getting people to follow you and there's an element of knowing what the right direction to go is. The math of business is useful in helping you figure out what the right direction is. [9:45] The first step in identifying the right direction can be self-study. Sometimes it's about understanding the terminology. Sometimes, it's about looking at your business and thinking about what's most important for your business. The easiest way to do that is to rely on the ability to identify a bottleneck. What's the most immediate limitation on the business? Is it sales, product, or capital? [10:58] The first thing is to recognize the most immediate pain point in your business. Decompose it. Understand what the most important numbers are in that pain point. You don't have to understand all the numbers in the business at once. You can learn over time. Start by figuring out what's most important. [11:59] Jeremy explains scaling and growth. A scaling business differs from a startup in that as the business gets bigger, it juggles an increasing number of variables. Part of becoming a scaling business is looking in advance. If you want 100 new customers how much staff do you need to onboard new and maintain existing customers? Look for limitations and plan to remove them before you hit them. [14:06] Past guest Margaret Heffernan identified planning for limitations as adaptability. Jeremy notes that the amount of flexibility you have is contingent upon your availability of capital. Blitzscaling has its drawbacks. If you hire too much staff, then when the capital is drained, you will have massive layoffs and you may lay off the wrong people if you don't know the metrics. That puts you in a death cycle. [15:44] Growth can be self-financed or it can come at the cost of additional capital. Blitzscaling is valid in winner-take-all markets. An example of this is Netflix. Their model is streaming video, so they had to grab as many customers as possible before others captured the market. They had to raise capital through growth and figure out how to make customers sticky. They enabled streaming through Xbox. [16:54] Often, blitzscaling is not the right approach, especially if you raise too much capital at too low of a valuation, which may hurt your investors. Prove profitability first and then raise capital at a higher multiple a little bit later. [18:56] Marketing analytics is used by companies like Facebook to choose what ad to show. Talroo uses analytics to identify the right job candidates for employers that are looking to hire essential workers. The analytics calculate the likelihoods that a job seeker will: apply for a job, be a good fit for the job, and be selected by the employer. With the right characteristics, you can start to reach the right people. [19:37] There's a space for analytics in most businesses. With analytics, you will gain a level of additional insight into what your team needs, what your customers need, and what your shareholders need. Understanding where those numbers that matter to you are is where analytics starts. Jeremy gives an example of how his former employer, Kasasa, used analytics and rewards to drive consumer behavior. [22:45] Analytics work best if you know what factors drive your business. It can also help you figure out specifics of what drives your business. Jeremy cites the problems with having too many dashboards or too few dashboards and the benefits of having an appropriate number of dashboards. Analytics will tell you where to go next if you pay attention, but you have to be thoughtful about what you're building. [26:28] When you talk about pricing, ask yourself if you are reaching the combination of the right targets that are willing and able to pay that price and if that is price sufficient for you to make money after you've acquired those customers. And are there enough of them to grow the business well? Jeremy shares some facts about the cost of acquiring customers, their lifetime value, and marketing cycles. [28:20] A business is considered investable or backable by private equity or venture capital if it is going to make three times as much as it cost to pick up that customer. … What sometimes VCs and PE groups don't pay attention to is how fast that cycles. Having multiple cycles in a year multiplies the profit. [29:14] More about pricing: Sometimes getting extra traction on the sales front isn't about charging less, sometimes you can deliver more value. Sometimes all you have to do is take risk away. Jeremy relates a Kasasa case study. When you de-risk a transaction, sales friction goes away. [33:16] As companies scale, they have to broaden their understanding of their stakeholders. What do the customers want? How do you deliver value? It is easier to work with private equity and venture capital if they've seen the metrics. To be a partner, they can't operate blindly; they need transparency. If you skip wage increases, consider the customer churn that will follow as employees leave. [35:53] Jeremy shares some aspects of conversations that were held at Kasasa, post-acquisition. They were discussing how to balance their white-label segment against their branded segment. They needed to understand the concerns of customers moving from one to the other as they navigated early conversations with the private equity group. [37:00] The PE group was focused on long-term growth. They were the right partners. It's important to have the right partners with the same objectives as the company leadership and previous owners who are investing. You want that alignment. If the idea is revenue growth at any cost, everybody better agree on that. If the alignment is to grow profitability x% year over year, everybody needs to be aligned. [39:01] Talroo sees a very high level of demand for essential workers. That's a strong vertical for Talroo. Jeremy doesn't foresee a full-fledged labor recession. There is softening in tech sectors in terms of need for workers, which Jeremy attributes to earlier overhiring of workers by a lot of large businesses. Most of the pressures in the labor economy are still present. There are a lot of people retiring or recently retired. [40:19] One of the biggest problems the U.S. faces over the next decade is a shortage of labor because we've been below our replacement rate. We don't have enough workers. It's important to retain your talent, or partner with Talroo to find new talent! One of the places where analytics gets overlooked a lot is in understanding who your best performers are. Which people is it most important that you retain? [41:41] It's still going to be important to lead well the people that you have. [42:34] Jeremy has been a key part of three major restructurings in the last 13 years. It's awful for everybody involved and it should be awful. If it's not awful, something's wrong with your culture. Restructuring should be a last resort. You can sometimes avoid them by staffing the right people in the right places. Sometimes you get it wrong. [43:45] Part of leading is looking at the metrics to know when to make those decisions. Part of leading is looking at people first when you're making those decisions so that you're making the right choices. Part of leading is knowing that your team members are vital, too. You have to do what you can to provide a soft landing for the people you have to lose. Provide as much transparency as you can upfront. [46:34] Jeremy's last message for listeners: “People look at numbers and people as exclusive and they're not. They should both provide you with insight into the other. So, when you talk about the hard side of leadership and the soft side of leadership, they're both sides. There's a lot to be said for figuring out how to use them to work together, to make you stronger on both sides of that equation.” [47:26] Closing quote: Remember, “Academic qualifications are important and so is financial education. They're both important and schools are forgetting one of them.” — Robert Kiyosaki   Quotable Quotes “When you think about what drives the value of a business, … it boils down to three things: What's the lifetime value of your customers? What's your customer acquisition cost? … and … What's the total addressable market? … [Pay attention to] those three numbers.”  “You want to figure out how you can build a business that's going to continue to grow without perpetual capital-raising and the perpetual dilution that comes along with it. Sometimes it can take some time for the executive team to make that transition.”  “If you raise too much capital at too low of a valuation, you might have hurt your investors. You might have to get really big to get the same return for your investors that you would have if you'd proven profitability and then raised at a much higher multiple a little bit later.”  “When you talk about pricing, … are you reaching … the right targets that are willing and able to pay that price, and is that price sufficient for you to make money after you've acquired those customers? … Are there enough of them to grow the business well?”  “A business is considered investable or backable by private equity or venture capital if you're going to make three times as much as it cost you to pick up that customer off of that business. … What sometimes VCs and PE groups don't pay attention to is how fast that cycles.”  “It is way easier to work with private equity and venture capital if they've seen the metrics. … For the most part, venture capitalists and private equity managers are there to make money for their investors but they want to do it in partnership.” “One of the biggest problems that the U.S. faces over the next decade is a shortage of labor because we've been below our replacement rate. We don't have enough workers. … It's really important to retain your talent.”  “You do have to balance the needs of the company against the needs of the employee. But if you can do that, then a lot of times, just operating with compassion, and some transparency and some honesty, can go a long way.”    Resources Mentioned Theleadershippodcast.com Sponsored by: Darley.com Rafti Advisors. LLC Self-Reliant Leadership. LLC Jeremy Foster Talroo.com E&Y Entrepreneur of the Year for the Southwest Margaret Heffernan Reid Hoffman Kasasa  

Thad Price and Joe Lynch discuss the Talroo story. Thad is CEO at Austin-based Talroo, a data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. About Thad Price Thad Price is CEO at Austin-based Talroo, the data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. He provides leadership, strategy, and guidance to all departments. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the HR/TA space. He genuinely believes that there is no industry that plays a more integral role in the economy.  Thad uses his cross-functional experience to turn client feedback into innovative products that help companies hire better. Under Thad's leadership, Talroo continues its mission of disruption in the industry. Prior to joining Talroo, he was a VP of Business Development at Job.com. Connect with him on LinkedIn at  https://www.linkedin.com/in/thad-price-2368b/ About Talroo Talroo is a data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. Through AI, unique talent audiences, and a pay-for-performance model, Talroo enables companies to find their ideal candidates and reduce cost-per-hire. Talroo has earned a spot on the Inc. 500/5000 list of fastest-growing companies, as well as the Austin Business Journal's Fast 50 list, for six consecutive years. Visit https://www.talroo.com/ to learn more. Key Takeaways: The Talroo Story Thad Price is CEO at Austin-based Talroo, the data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. In the podcast interview, Joe and Thad discuss Thad's career path to CEO of Talroo along with the founding of Talroo.  Talroo is a data-driven job advertising platform that reaches the candidates you need to build your essential workforce. Talroo specializes in the transportation and logistics sector and works with some of the industry leaders like UPS, FedEx, and McLane Trucking. Talroo uses a pay-for-performance job advertising Talroo is a data-driven job advertising solution that reaches the candidates businesses need to make hires. Unlike destination job sites, Talroo uses a consumer marketing approach to deliver job opportunities to candidates where they are already spending time online - like what Google and Facebook ad networks do for their advertisers, Talroo uncovers candidates that companies most want to hire. Learn More About The Talroo Story Thad on LinkedIn Talroo on LinkedIn Talroo on Facebook Talroo website The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

This is a powerful episode if you're curious on what takes to find the right people, keep the people you currently have or work for an organization that actually gives a damn about you.In this episode we unpack:Why it is so hard to hire (+ retain) right now in the construction industry.What organizations can do to attract more candidates.How the current market has shifted vs the "old" traditional construction ideologies.How much it really costs to hire in the construction industry + the cost of turnover.What we can learn by looking across other industries.How creating an experience + being transparent changes the game.We flip the script + challenge the status quo to look at the interview process differently to find the right people + keep who we have got.  Treat the process differently + the outcome will change. Chip Aldridge is the Product Owner at Austin-based Talroo, the award-winning job advertising platform that powers 2 billion job searches per month. Chip is a 10-year veteran in the talent acquisition technology industry. In that span, he has led multiple teams and departments including sales, operations, product and performance marketing for companies in the logistics/supply chain data and talent acquisition marketing space. A self-proclaimed data nerd, Chip has a proclivity for essential worker and supply chain employment economics. When he isn't working on new cutting-edge Talroo products or researching labor statistics data, he's probably wearing his soccer dad hat while watching his daughters play their favorite game. Connect with him on LinkedIn at  https://www.linkedin.com/in/chipaldridge Hire essential workers with Talroo: Keynote speaker, Consultant, Trainer + Performance Coach: www.jonathancinelli.comAuthor:  Kick Your Ego aside and Put People FirstEducation: ProjectBitesIG@jonathanacinelli

When the COVID-19 pandemic hit, the construction industry was one of the many greatly affected industries in terms of the workforce. This conversation is not new from the great recession of 2008 when many employees left. How did most construction companies deal with this challenge? In today's episode, Chip Aldridge, Product Owner of Talroo, shares his insights on the best ways to find and recruit labor talent in a tight market. Chip also explains value proposition and how you can figure it out to help keep your best workers and compete with other companies' labor force. If you seek to improve your recruiting efforts, tune in to this episode to learn more!

#193 - Bringing Intentionality to the Hiring Process with Talroo CEO, Thad Price ***** This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? Listeners of this show get to try MarginEdge FREE for 30 days. No contract. No setup fee. Free and unlimited training and support. VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** We're at a breaking point with restaurant staffing, and my guest on this week's show has some insights to share. Thad Price is the CEO of Talroo, which takes an advertising approach to finding great talent. Tune in for a bunch of great nuggets! IMPORTANT LINKS: Talroo Website - https://www.talroo.com/ Talroo on LinkedIn - https://www.linkedin.com/company/talroo-official/ Thad on LinkedIn - https://www.linkedin.com/in/thad-price-2368b/ ***** Want to learn more about my Group Coaching Programs? Click the link to schedule a FREE 45-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule Last chance to get $500 off my Restaurant Recharge Program! Want the promo code? E-mail me directly and I'll send it: chip@chipklose.com

Jeremy Foster, CFO at Talroo, describes the finance function as the “nervous system” of the business. He has a track record of joining companies during times of growth and change, and is tasked with helping them scale in a healthy, sustainable way. How? By developing a unique set of KPIs that function for the business and its product lines, delivering timely information that's relevant and useful for decision-making, and staying in constant communication in order to respond to changing market conditions. Like a nervous system, sending the right signals from the finance team to the right stakeholders keeps the company healthy and focused on strategies for success. Tune in to the full episode to learn more.

Thad is the CEO of Talroo, a data-driven job advertising platform that helps hiring managers reach the candidates they need to build their essential workforce. It's hard to get your head around the changes in the labor market over the past couple of years, and especially over the past few months. We've gone from mass layoffs to “the great resignation” to regret over changing companies. Pay, benefits and company culture dominate discussions on both job boards and within boardrooms; and many people have simply decided to go their own way, seeking stability in starting their own companies or diving deeper into the gig economy. No matter how you look at it, recruiting and retention is more complicated than ever. This discussion tries to simplify some of that complexity as we dive into recruiting psychology. Thad brings a lot of great insight into the current labor situation and I'm sure there's something here that will help if everything you've tried hasn't worked. About ThadThad Price is CEO at Austin-based Talroo, the award-winning talent data-driven job advertising platform, where he provides leadership, strategy, and guidance to all departments. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the HR/TA space. He genuinely believes that there is no industry that plays a more integral role in the economy.  Thad uses his cross-functional experience to turn client feedback into innovative products that help companies hire better. Under Thad's leadership, Talroo continues its mission of disruption in the industry. Prior to joining Talroo, he was a VP of Business Development at Job.com.  LinksWebsite: https://www.talroo.com/ (https://www.talroo.com) LinkedIn at  https://www.linkedin.com/in/thad-price-2368b/ (https://www.linkedin.com/in/thad-price-2368b/) --- For past episodes, show notes or if you've got a story that might make a great episode, head over to https://www.theprovenprinciplespodcast.com/ (theprovenprinciplespodcast.com). We'd love to hear from you. You can subscribe to the show wherever you get your podcasts, even on YouTube... and if you haven't already, don't forget to leave us a rating and a review.  Thanks for listening to The Proven Principles Hospitality Podcast.

Essential worker recruiting platform Talroo has been posting impressive growth, much of it fueled by a marketing strategy that revolves around telling customer stories. This year, the company is doubling down on the strategy and has a goal of producing 300 new customer stories. On this week's episode, Talroo VP of Marketing Martha Aviles shares the details of how her team creates and promotes customer stories, and the impact they've had on the business. Get the details on all of this, and more, in this week's episode.

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Thad Price about attracting and retaining talent. See the video here: https://youtu.be/ojr2TuFM5h4. Thad Price (https://www.linkedin.com/in/thad-price-2368b/) is CEO at Austin-based Talroo, the award-winning talent data-driven job advertising platform, where he provides leadership, strategy, and guidance to all departments. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the HR/TA space. He genuinely believes that there is no industry that plays a more integral role in the economy. Thad uses his cross-functional experience to turn client feedback into innovative products that help companies hire better. Under Thad's leadership, Talroo continues its mission of disruption in the industry. Prior to joining Talroo, he was a VP of Business Development at Job.com. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Get 3 months of GUSTO free when you run your first payroll, at Gusto.com/HCI. Get up to 20% off by using code HCI for the summer sale at shop.Ekster.com/HCI. Check out the Ready for Takeoff podcast at Wix.com/readyfortakeoff. Check out Zapier.com/HCI to explore their business automations! Go to Swag.com/HCI and use promo code HCI10. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Ranked #5 Workplace Podcast Ranked #6 Performance Management Podcast Ranked #7 HR Podcast Ranked #12 Talent Management Podcast Ranked in the Top 20 Personal Development and Self-Improvement Podcasts  Ranked in the Top 30 Leadership Podcasts Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices