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Longstanding co-operation between the U.S. and Canada in keeping the Great Lakes safe, clean and healthy is at risk as a result of budget and staffing cuts to federal agencies south of the border. A look at the future of lake research and stewardship between the nations, and the threats that have arisen to them as U.S. support dwindles.See omnystudio.com/listener for privacy information.
What does productivity really mean in today's fast-moving, tech-driven world – and are traditional measures still relevant? In this episode of INTHEBLACK, take a fresh look at how to define and measure productivity in today's high-tech economy. Longstanding metrics like multi-factor productivity (MFP) and gross domestic product (GDP) have shaped economic policy for decades – but are they still fit for purpose? An expert guest expert draws on insights from the Australian Productivity Commission and his own research to explore: Why conventional productivity measures may no longer reflect real economic value Emerging alternative metrics that better capture today's workplace dynamics What this shift means for business leaders, finance professionals and policymakers If you're a business owner, accountant or advisor looking to better understand the future of work and economic performance, this episode will give you the context – and questions – you need to stay ahead. Listen now to uncover what productivity really is in today's economy. Host: Garreth Hanley, podcast producer, CPA Australia Guest: John QuiggIn, Professor of Economics at University of Queensland. He is prominent both as a research economist and as a commentator on Australian economic policy. He is a Fellow of the Econometric Society, the Academy of the Social Sciences in Australia. His latest book After Neoliberalism was released in 2024. For more information on research reports by the Australian Productivity Commission, head to its website. Additionally, learn more about alternative productivity metrics such as wellbeing indices and TFP (total factor productivity) INTHEBLACK has also covered this episode's topic. You can find a CPA at our custom portal on the CPA Australia website. Would you like to listen to more INTHEBLACK episodes? Head to CPA Australia's YouTube channel. CPA Australia publishes four podcasts, providing commentary and thought leadership across business, finance, and accounting: With Interest INTHEBLACK INTHEBLACK Out Loud Excel Tips Search for them in your podcast platform. Email the podcast team at podcasts@cpaaustralia.com.au
The local authority is coming under pressure to honour a twelve-year old contract with a North Clare farmer involving a land transaction. In 2013, Clare County Council acquired land in Sandfield, Lisdoonvarna , to finish a cycle and walking lane for a sum understood to be in the region of €30,000. The landowner was due to receive a stone wall, internal fencing and maintenance of water levels - according to the local authority however, these works will be dependent on the approval of impending planning applications Lahinch Fine Gael Councillor Bill Slattery says while the council has provided reassurance, it's taking too long.
Clarence Ford speaks to James Adam, UWC PhD student for more on their research in what the centre of the universe looks like. See omnystudio.com/listener for privacy information.
At Grand County High School, prom is a big deal, and some kids have had their dates picked since elementary school. That's because in Moab, your date isn't just someone you take photos with. You have to perform a choreographed dance with them in front of hundreds of people. It's part of a longstanding Moab tradition — the promenade. It's an opening ceremony to kick off the actual prom, and friends and family are invited to come watch as students make a grand entrance. This year's promenade will take place on Saturday at 8:00 p.m. The event is free and open to the public. Photo: Students rehearse for this year's promenade at Grand County High School. By KZMU / Emily Arntsen
Under a 40-year-old law, the U.S. Department of Agriculture can withhold subsidies, like crop insurance and disaster payments, from farmers who clear, drain or convert wetlands. A company that owns farmland in Iowa says it's unconstitutional.
In today's deep dive, we'll learn why a landholding company says a decades-old wetlands law is unconstitutional and why sustainable agriculture groups are pushing back.
Cheryl Redhorse Bennett, former assistant professor in American Indian Studies and expert on hate crimes and violence against Native Americans, joins the podcast to discuss her book "Our Fight Has Just Begun: Hate Crimes and Justice in Native America." She shares about the hate crimes in Farmington, New Mexico that informed her research, how the Navajo Nation pursues justice when the white legal system fails them, and how violence in reservation border towns dates back to initial settler colonial violence that resulted in mass deaths and displacement of indigenous people.To support the podcast, join the Patreon and get access to the #litreview, a bookclub for Cachimbonas: https://patreon.com/radiocachimbona?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLinkFollow @RadioCachimbona on Instagram, X, and Facebook
Today's Daily Puck Drop got off to a delayed start with Jason “Puck” Puckett not being able to get the gremlins under control! Guests on today include: Mike Garafolo, NFL Network and Michael-Shawn Dugar, The Athletic (0:00) - Mike Garafolo, NFL Network jumps on the show right away because he has things to do ! Or, he is taking his young daughter to the doctor…nothing serious, just the flu. Anyways, Puck and Mike jump right into the decision to fire Ryan Grubb and what direction they know will go in. Mike goes over a number of candidates that may be interested in the job, including Chip Kelly. Mike also describes that the relationship between Grubb and Mike Macdonald may have been one that was destined to end in failure from the get go. Pete Carroll is interviewing for the Bears job, is he a legitimate candidate for the job? Is Deion Sanders positioning himself for an NFL job by getting a team to draft both of his sons?(13:19) - After a brief visit with Garafolo, Puck apologizes for the late start to the show over technical issues and dives deeper into the firing of Grubb and going over all the rumored candidates that the Seahawks may interview. He looks back to last years candidates and it offers a preview into this years group. Also touch in on the Mariners and recap Wednesday's conversation with Ryan Divish of the Seattle Times on the inactivity of the Mariners in the offseason. (41:28) - Michael-Shawn Dugar, The Athletic joins for his weekly conversation about all things Seahawks. Did he see the Grubb firing happening? Does he agree with the decision? What candidates should the Seahawks be looking at? Mike cites the biggest issues with the team, offensive and defensive line. How much more time does the front office get since they haven't been able to fix the lines?(1:21:40) - “Hey, What the Puck!?” Doesn't matter who the offensive coordinator is next season if you don't have improvement on the offensive line. If they struggle, it will be the same issues that has plagued this franchise for the past decade.
PREVIEW: EGYPT/GAZA: Conversation with FDD colleague Seth Frantzman regarding the Gaza-Sinai border's future and longstanding concerns about Egypt's ability to prevent Hamas smuggling. More to follow. 1857 Gaza
Hour two of DJ & PK for November 7, 2024: What is Trending Hot Takes or Toast "Saved by the Bell" wins
Kamala Harris is on a media blitz while Donald Trump is on a racist rant, painting immigrants as genetically inferior. Plus, another monster storm is on the way, aimed at Florida's west coast. This as Trump's hurricane of lies sweep up Republican voters. Also, a solemn milestone creates a campaign trail conundrum as Harris fends of questions about Israel's relationship with the United States. Learn more about your ad choices. Visit podcastchoices.com/adchoices
The destructive nature of the transgender movement's push to redefine pronouns and terms for men and women.
The destructive nature of the transgender movement's push to redefine pronouns and terms for men and women.
“Turmeric & Tequila isn't just a podcast—it's a movement. I'm answering the call to build a choir that brings people together sparking tangible positive energy.” -Kristen Olson Welcome to Turmeric & Tequila with your host, Kristen Olson. In this impromptu episode, I dive into a creative calling that's been tugging at my heart: building a choir. Join me as I unravel my lifelong love for music, from childhood talent shows to using music as a constant companion through my athletic and entrepreneurial journey. Today, I'm voicing my ambition to create a unique choir performance that transcends barriers and unites a community. Tune in to hear how I plan to take this dream from vision to reality, and how you can follow your own passions, no matter how unconventional they seem. Plus, enjoy inspiring transformation stories from our sponsor Lux Neuro and stylish updates from Declan James Watches. Ready to chase dreams and build a choir? Let's go. Cheers! Time Stamps: 00:00 Welcome to Turmeric and Tequila with Kristen Olson. 06:02 Music was my emotional outlet and support. 08:44 Music industry changes; reminiscing about Arista Records. 10:42 Longstanding passion and plan for music career. 13:14 Unexpected calling feels compelling yet induces doubt. 16:26 Inspiring unity, purpose, and hope through musical talent. 20:20 Trust universe, pursue vision, let go, show up. 22:51 Join us next time on Turmeric and Tequila. Kristen M. Olson: Leader, entrepreneur, coach, athlete, pup mom. Kristen Olson is the dynamic host of the podcast "Turmeric and Tequila," where she delves into thought-provoking conversations that challenge conventional wisdom. She approaches her discussions with a blend of grace and disruptive curiosity, aiming to find better ways to navigate life. Kristen's podcast is supported by Lux Neuro, a title sponsor that specializes in neurofeedback and counseling. Lux Neuro aids in treating a range of issues from insomnia and anxiety to depression and ADHD, helping individuals optimize their brains and align their heart and mind. Kristen's engaging approach and commitment to uncovering transformative stories make her a compelling voice in the podcasting world. @madonnashero Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com WATCH HERE MORE LIKE THIS: https://youtu.be/ZCFQSpFoAgI?si=Erg8_2eH8uyEgYZF https://youtu.be/piCU9JboWuY?si=qLdhFKCGdBzuAeuI https://youtu.be/9Vs2JDzJJXk?si=dpjV31GDqTroUKWH
This month on Yeah! Jonathan, Tanya, and Daniel discuss the landmark success of the game Crazy Taxi both in the arcades and on the Dreamcast and how the inclusion of music by a plucky punk rock band known as the Offspring would help cement the game's legacy as a major hit for Sega, long outliving the arcade and the console that spawned it. We also take wild divergences into talking about Seaman, Shenmue, MTV's Road Rules Season 5: The Northern Trail, 2024 Politics, and the Beatles. 0:00:00 - A Comic Book Announcement 0:00:33 - WWJD: The World Wide Jonathan Division 0:02:16 - You've Got a Heartache 0:03:10 - A Finger on the Pulse of Coolness 0:11:25 - Jonathan's Longstanding, Unpopular Opinion 0:14:14 - When Does Something Turn from Popular to Unpopular? 0:23:40 - Sega's Weird Trajectory 0:27:23 - The Road Rules Connection 0:33:05 - The Music Makes the Game 0:34:10 - Crazy Taxi News? 0:37:12 - Wrap Up/See Ya Next Time! Watch a special bonus with Jonathan and The Offspring here! https://www.youtube.com/watch?v=LBAbEDatsOI
In the wake of last year's derailment disaster in Ohio, federal train regulators are still finding a murky culture around safety. AP correspondent Jennifer King reports.
However, learning Hebrew grammar is acceptable. All our institutions should submit detailed reports on the special Tamuz 12 programming. https://www.torahrecordings.com/rebbe/igroskodesh/011/010/3638
Rep. Celeste Maloy addresses that the federal government has abused the Antiquities Act and the impact of national monument expansions on local communities and industries. This brings an opportunity to continue conversations between federal policies and local interests in shaping the future of America's public lands. We can come together and advocate for affected communities but also challenge Congress to rectify the issues stemming from past legislative decisions.
KY HS Track and Field Longstanding Records by Gary Fogle
Early North Carolina, originally part of a territory called Carolana, is all but ignored in most surveys of American history. After a fast start – both the Spanish and the English had short-lived settlements there in the 16th century before anywhere north of the future Tar Heel State had been settled by Europeans – a long period of failure followed until the late 1650s, when it hosted a quirky rural society of free-thinkers, democratically-inclined veterans of the New Model Army, and Quakers. In this overview episode we'll bring together those long decades of failure! Longstanding and attentive listeners will have passing familiarity with some of this, having heard it in bits and pieces since very nearly the beginning of this podcast, but since I benefited from reviewing it I thought you might too. X/Twitter: @TheHistoryOfTh2 Facebook: The History of the Americans Podcast Selected references for this episode (Commission earned for Amazon purchases through the website) Lindley S. Butler, A History of North Carolina in the Proprietary Era 1629-1729 Lindley S. Butler, "The Early Settlement of Carolina: Virginia's Southern Frontier," The Virginia Magazine of History and Biography, Jan. 1971 Sir Robert Heath
The world watched as earlier this year footage of students across the world mobilised to protest against Israel's ongoing killing of defenceless Palestinian citizens, particularly children. Longstanding encampments were established at university campuses across America and here in Australia, popping up across Sydney, Adelaide, Brisbane and Melbourne. Students at Melbourne University staged a sit-in and encampment in a campus building, refusing to leave until university leadership agreed it would disclose any links to weapons manufacturers who may be providing weapons being used by the Israeli Defence Force. Since the sit-in's end, students who participated have reported being asked to attend disciplinary hearings for their conduct during the protests, with WiFi data and CCTV footage of them on campus being used as evidence of their participation. Kareem Zaghlool is a postgraduate medical student nearing the end of his degree and Zara Chauvin Cunningham is a second-year science student and is also Jewish. In this exclusive episode of The Briefing, Antoinette Lattouf sits down with the two students to find out how they feel about being tracked and spied on, despite the university pledging it wouldn't use tech to track them. The Briefing contacted the Victorian Information Commissioner and the University of Melbourne for comment for this story, who provided the following statements: Sean Morrison, Victorian Information Commissioner: “The OVIC is making preliminary enquiries with University of Melbourne regarding this matter. This information will assist OVIC in assessing whether or not an investigation proceeds. It would not be appropriate for OVIC to provide further comment given the preliminary nature of its involvement. OVIC is unlikely to comment on where matters do not proceed from a preliminary inquiry to an investigation.” A University of Melbourne spokesperson said: “The University is currently progressing a range of matters in relation to student conduct. We will not be commenting on individual matters, in line with our confidentiality requirements and our commitment to procedural fairness under University policy. The University is in direct communication with individuals as required in relation to these matters.” Regarding peaceful protests, Professor Nicola Phillips, Provost said: “Freedom of speech is foundational to our values and policies at the University of Melbourne. We have consistently stated that we recognise the right of students and staff to participate in peaceful protest.” Headlines: Further pressure for Biden to drop out of presidential race Meth, cocaine and nicotine at record highs around Australia De Minaur pulls out of Wimbledon, with Olympics now uncertain Kirsha Kaechele reveals the MONA Picasso's are fakes painted by her Follow The Briefing:TikTok: @listnrnewsroomInstagram: @listnrnewsroom @thebriefingpodcast YouTube: @LiSTNRnewsroomFacebook: @LiSTNR Newsroom See omnystudio.com/listener for privacy information.
The left-wing alliance in France won the most seats in parliament in a dramatic election, dealing a surprise blow to the far-right party of Marine Le Pen. Meanwhile the push for electoral reform in the UK has received a shot in the arm after the “most disproportionate election in history”, according to campaigners and academics. Longstanding reform campaigners have become uneasy bedfellows with Reform UK's Nigel Farage in recent days after Labour secured a 174-seat majority with just 34% of the popular vote. “This election has thrown the spotlight on to the electoral system as the result was the most disproportional on record,” said Darren Hughes, the chief executive of the Electoral Reform Society. “We have already had a growing chorus of calls for PR [proportional representation] in the aftermath.” Farage said the first-past-the-post (FPTP) electoral system was “unfair” after Reform took 14.3% of the popular vote – making it the third biggest party by vote share – but won only five seats. The Green party received 6.8% of the vote for its four seats. Tune in every Tuesday at 7AM on KPFK.org
The left-wing alliance in France won the most seats in parliament in a dramatic election, dealing a surprise blow to the far-right party of Marine Le Pen. Meanwhile the push for electoral reform in the UK has received a shot in the arm after the “most disproportionate election in history”, according to campaigners and academics. Longstanding reform campaigners have become uneasy bedfellows with Reform UK's Nigel Farage in recent days after Labour secured a 174-seat majority with just 34% of the popular vote. “This election has thrown the spotlight on to the electoral system as the result was the most disproportional on record,” said Darren Hughes, the chief executive of the Electoral Reform Society. “We have already had a growing chorus of calls for PR [proportional representation] in the aftermath.” Farage said the first-past-the-post (FPTP) electoral system was “unfair” after Reform took 14.3% of the popular vote – making it the third biggest party by vote share – but won only five seats. The Green party received 6.8% of the vote for its four seats. Tune in every Tuesday at 7AM on KPFK.org
The left-wing alliance in France won the most seats in parliament in a dramatic election, dealing a surprise blow to the far-right party of Marine Le Pen. Meanwhile the push for electoral reform in the UK has received a shot in the arm after the “most disproportionate election in history”, according to campaigners and academics. Longstanding reform campaigners have become uneasy bedfellows with Reform UK's Nigel Farage in recent days after Labour secured a 174-seat majority with just 34% of the popular vote. “This election has thrown the spotlight on to the electoral system as the result was the most disproportional on record,” said Darren Hughes, the chief executive of the Electoral Reform Society. “We have already had a growing chorus of calls for PR [proportional representation] in the aftermath.” Farage said the first-past-the-post (FPTP) electoral system was “unfair” after Reform took 14.3% of the popular vote – making it the third biggest party by vote share – but won only five seats. The Green party received 6.8% of the vote for its four seats.
The left-wing alliance in France won the most seats in parliament in a dramatic election, dealing a surprise blow to the far-right party of Marine Le Pen. Meanwhile the push for electoral reform in the UK has received a shot in the arm after the “most disproportionate election in history”, according to campaigners and academics. Longstanding reform campaigners have become uneasy bedfellows with Reform UK's Nigel Farage in recent days after Labour secured a 174-seat majority with just 34% of the popular vote. “This election has thrown the spotlight on to the electoral system as the result was the most disproportional on record,” said Darren Hughes, the chief executive of the Electoral Reform Society. “We have already had a growing chorus of calls for PR [proportional representation] in the aftermath.” Farage said the first-past-the-post (FPTP) electoral system was “unfair” after Reform took 14.3% of the popular vote – making it the third biggest party by vote share – but won only five seats. The Green party received 6.8% of the vote for its four seats.
The left-wing alliance in France won the most seats in parliament in a dramatic election, dealing a surprise blow to the far-right party of Marine Le Pen. Meanwhile the push for electoral reform in the UK has received a shot in the arm after the “most disproportionate election in history”, according to campaigners and academics. Longstanding reform campaigners have become uneasy bedfellows with Reform UK's Nigel Farage in recent days after Labour secured a 174-seat majority with just 34% of the popular vote. “This election has thrown the spotlight on to the electoral system as the result was the most disproportional on record,” said Darren Hughes, the chief executive of the Electoral Reform Society. “We have already had a growing chorus of calls for PR [proportional representation] in the aftermath.” Farage said the first-past-the-post (FPTP) electoral system was “unfair” after Reform took 14.3% of the popular vote – making it the third biggest party by vote share – but won only five seats. The Green party received 6.8% of the vote for its four seats.
The left-wing alliance in France won the most seats in parliament in a dramatic election, dealing a surprise blow to the far-right party of Marine Le Pen. Meanwhile the push for electoral reform in the UK has received a shot in the arm after the “most disproportionate election in history”, according to campaigners and academics. Longstanding reform campaigners have become uneasy bedfellows with Reform UK's Nigel Farage in recent days after Labour secured a 174-seat majority with just 34% of the popular vote. “This election has thrown the spotlight on to the electoral system as the result was the most disproportional on record,” said Darren Hughes, the chief executive of the Electoral Reform Society. “We have already had a growing chorus of calls for PR [proportional representation] in the aftermath.” Farage said the first-past-the-post (FPTP) electoral system was “unfair” after Reform took 14.3% of the popular vote – making it the third biggest party by vote share – but won only five seats. The Green party received 6.8% of the vote for its four seats.
Want to learn more about the cash flow benefits of Airbnb and mid-term rental properties? Dive into this episode with Andrew McCormick!Andrew shares his journey to building a long-term partnership, the ups and downs of his property management experiences, an effective strategy for employing the right individual, the reality of investing in California, and the lessons he learned while scaling their investment portfolio!Key Points & Relevant TopicsAndrew's path to mentorship, partnership, freedom, and success The importance of having referrals in hiring the right people for a real estate businessThings Andrew learned from managing his properties and hiring property managersDisadvantages of investing in the California market Why being active in your investments is importantBenefits of investing in short-term and mid-term rentalsResources & LinksPodcast: RE Social PodcastVincent Rodriguez's Episode: Establishing a Real Estate Portfolio as a Working ProfessionalApartment Syndication Due Diligence Checklist for Passive InvestorAbout Andrew McCormickAndrew is a successful entrepreneur, investor, and real estate agent who owns multiple small business in Orange County, CA. His primary role in AnVi is managing current assets and building teams in new and current investment areas. Vince has been the leading force behind AnVi Invest since its inception. Coming from an analytical background, he leads the team in the acquisition of new assets. He has been featured on major podcasts that stream worldwide. Get in Touch with AndrewWebsite: https://anviinvest.com/ Instagram: @anviinvestLinkTree: https://linktr.ee/anviinvest To Connect With UsPlease visit our website www.bonavestcapital.com and click here to leave a rating and written review!
A new study suggests elephants call each other by name. Weird Wednesday features a 97-year-old high school graduate, a longstanding class reunion, and a 'sugar glider' on a plane. On This Day in History, Harry Houdini performs one of his iconic tricks. African elephants call each other by unique names, new study shows 97-year-old woman earns high school diploma in Utah Oregon high school class holds its 80th annual reunion Flight delayed after sugar glider escapes aboard plane David Rush creates new world record category on balance board TDIH: Harry Houdini freed himself from a straight jacket while hung by his ankles Houdini's Idol and Professional Namesake: Jean Eugène Robert-Houdin Contact the show - coolstuffcommute@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Kiwi middle-distance runner James Preston has made a bit of history. He's broken Sir Peter Snell's national 800-metre record of 1:44.3 seconds — Preston ran it in 1:44.04 in Germany. That eclipsed the longest-standing New Zealand athletics record in the books and set a qualifying time for the Paris Olympics. James Preston joined Mike Hosking. LISTEN ABOVESee omnystudio.com/listener for privacy information.
AP correspondent Haya Panjwani reports on the reapeal of a ban on LGBTQ clergy.
AP correspondent Donna Warder reports on the Black community in Chicago, and how some say the needs of recently-arrived migrants are being put ahead of their needs.
In this episode, Tor, Romain, and Chet talk with Aurash Mahbod from the Play Games team at Google -- covering trends in mobile games, challenges for Android games developers, console games, and more! Chapters: Intro (00:00) What's Aurash working on currently? (02:40) How much is Play store providing users with content based on previous interests? (05:29) Longstanding games vs new games (08:34) Mobile gaming vs console (10:07) Are there stats on what type of games people are playing? (18:07) Difficulties and solutions for transitioning games from various devices (21:14) Movie corner - War Games (25:15) How does Play console help devs optimize engagement? (26:23) What is the breakdown of tools that devs actually use for games? (27:53) Reducing the backend costs for devs (30:18) Where does loyalty content surface? (34:28) Balancing add load (35:16) Cloud saves (38:18) Aurash's history with Play store (42:18) Wrap up (42:58) Romain: @romainguy, threads.net/@romainguy, romainguy@androiddev.social Tor: threads.net/@tor.norbye and tornorbye@androiddev.social Chet: @chethaase, threads.net/@chet.haase, and chethaase@androiddev.social Aurash: https://twitter.com/aurash - @aurash Catch videos on YouTube → https://goo.gle/adb-podcast
Ryan is a Senior Vice President and Financial Advisor at Wealth Enhancement GroupHe helps lead the Tax Strategies group for Wealth Enhancement Group's Roundtable™ and has an extensive tax and retirement income planning background.Longstanding member of the Ed Slott Master Elite IRA Advisor Group, a leading national group, one of the nation's leading organizations dedicated to advancing retirement account taxation knowledge
A breast reduction can be life-changing!Yes, a surprising number of women suffer from heavy breasts, and we're not just talking about endless back and neck pain. Longstanding suffering can lead to mental strain, as well.But what does a breast reduction really involve? And what happens to sensation? Can you still breast-feed? Plus, will it be covered by insurance? In this episode we have Dr. Dinu Mistry (mistrymd.com) the Northwestern US, sharing her thoughts about breast reductions, which she performs frequently. Listen in as she explains the essentials in such an understandable way.
Renowned photographer of the Antwerp Six, Willy Vanderperre is a Belgian-born image-maker best known for his campaigns for Prada, Dior, and Jil Sander, as well as publications like i-D, Another, or W. Longstanding creative collaborations with fashion icons like Raf Simons, Olivier Rizzo, and Peter Philips have informed his creative output over the decades and renewed his lasting interest in what youth cultures have to continually offer the older generations. Vanderperre has made himself an industry staple over the past twenty-plus years through his illustrious photography, which includes his project Naked Heartland and a book series that cleverly connects analog publishing to the new forms of media consumption. But his experience doesn't make him feel old. In fact, he continues to tap in—in his life and in the contemporary conversation—into the energy that youthful voices bring to fashion in a creative and lifelong practice that mirrors how he approaches long-term industry collaborations and pervades his images: with a sense of renewal, expression, and movement. Episode Highlights: “A rather difficult place to be”: Growing up gay in Belgium to a hardworking family (and a father who was a butcher), Vanderperre felt the “smallness of the country” and says he was saved by art school and the sensitive people he came into contact with there. Aspirational: Because of his upbringing, Vanderperre quickly found a drive to escape his origins. An introverted country: Vanderperre sees Belgium's history and small geography as drivers of the country's production of artists and designers. Looking differently at a garment: Vanderperre's photographic work stands out among fashion images because of his preoccupation with and sensibility for capturing movement. Normalcy: While a big-city feeling feeds a feeling of glamor, Vanderperre celebrates a sense of rootedness in his origins and having peers outside of the fashion realm, a situation of social solitude that he likens to COVID quarantining. Contemporary publishing: Translating ephemeral social media into the “analog product” of a book, Vanderperre put his book together quickly, almost instantly, much like an Instagram post. “The right thing to do”: His book on Instagram was driven by his love of youth culture—its accessibility, efficiency, and unpretentiousness. Vanderperre's obsessions with youth, isolation, and the redemptive power of pop culture can be summed up by how impressed he is by outspoken young people disconnected and connected by expressive forms like music and movies in the internet age. Never growing up: Vanderperre is one of the first modern generations to see themselves as having a different aging and cultural trajectory from their parents, and more able to choose whether they wanted to become “adults.” Contemporary politics: Youth have positively shaped the world, particularly in the past five years, but Vanderperre has partnered with the Trevor Project to support LGBTQ+ rights. Long-term relationships: Close collaborations with Raf Simons, Olivier Rizzo, and Peter Philips have been challenging, presenting opportunities for growth. Fluidity: While the industry has changed in the past 20 or 30 years, it doesn't feel all that different to Vanderperre; he approaches it with new energy and different emotions and enjoys the influx of new voices. What's contemporary now: “This conversation.”
Longstanding military service to Bruce Willis in the movie “Die Hard” (ok, technically a Beretta 92 for Bruce), the Beretta M9 has a storied history. This iconic pistol is as unique as it is effective. A full-size fighting handgun and classic by today's standards, it is still incredibly practical and capable. Used and loved by many, there are some critiques. Tune in as we chat all about the Beretta M9, and what makes it one of the greats!As always, we want to hear your feedback! Let us know if there are any topics you'd like covered on the Vortex Nation™ podcast by asking us on Instagram @vortexnationpodcast
AP correspondent Julie Walker reports on Black Palestinian Solidarity
AP correspondent Julie Walker reports on Black Palestinian Solidarity
Get ready to immerse yourself in an enlightening discussion and AMA session with Matt, an expert in advanced strategies and Amazon PPC. Join us in this TACoS Tuesday episode, as we answer questions about variation listings, auto campaigns, broad campaigns, and ranking. We also take a peek into Matt's impressive background in e-commerce, recounting his experiences with selling textbooks and private-label products. Hear us as we dissect Amazon's latest data tools like Product Opportunity Explorer, Search Query Performance, and Brand Analytics and discuss how these can help sellers optimize their advertising strategies in this highly competitive market. As we journey deeper into Amazon PPC campaigns, we touch on our “north star metric” of two sales and a click-through rate above 0.2%. Learn about the significance of negative matching and how to identify underperforming keywords using the search query report. We also shed light on the benefits of using software like Pacvue for automation and analytics and how it can save you time and effort. Plus, discover the advantages of day partying and understand the impact of different match types on campaign creation. Lastly, listen in as we dissect the topic of Amazon PPC and how to leverage it to drive sales and boost profits. We share the calculation for adjusting bids based on target ACoS and emphasize the importance of not solely focusing on ACoS as a metric. We also touch on the recent announcement of Sponsored TV and its potential for both large and small brands. Tune in as we demystify the misconception that PPC must always result in immediate profit and share strategies for effectively utilizing broad keywords despite their increasing cost. This episode is packed with practical advice, insightful discussions, and cutting-edge strategies to help you win in the world of Amazon selling. In episode 516 of the Serious Sellers Podcast, Bradley and Matt discuss: 00:00 - Expert Matt Altman Discusses His Amazon PPC Strategies 07:59 - Keyword Promotion, Sales Metrics, and Negative Matching 11:59 - Maximizing Advertising Efficiency With Pacvue 15:44 - Bid Adjustment and Amazon Sponsored TV for Sellers 23:28 - Amazon PPC Strategy and Optimization 28:21 - Analyze Ad Performance With Feature Pack 32:25 - Using Keywords for Effective Campaigns 35:27 - Boost Search Ranking With Brand Name 37:29 - Amazon Variations and Outside Traffic Strategy 43:08 - Invitation for January Case Study ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got one of the world's foremost knowledge experts on Amazon Advanced Strategy and PPC Matt back on the show and he's going to be answering all of your questions live, as well as answering a lot of my advanced questions on things like variation listings, auto campaigns, broad campaigns, ranking and much more. How cool is that? Pretty cool, I think. Want to keep up to date with trending topics in the e-commerce world? Make sure to subscribe to our blog. We regularly release articles that talk about things such as shipping and logistics, e-commerce and other countries, the latest changes to Amazon Seller Central, how to get set up on new platforms like New Egg, how to write and publish a book on Amazon KDP and much, much more. Check these articles out at h10.me forward slash blog. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our tacos Tuesday PPC show of the week or of the month, I should say where we go in-depth into anything and everything Amazon advertising with special guests that we have, and this week or this month we're going to have a special guest. We're going to invite him up. We're having some technical difficulty. I'm here at the Helium 10 office actually here in Irvine, California, today. So I don't have my regular setup here, but wanted to make sure everybody's having a great Q4. So far, all right. Let's go ahead and bring up our guest of the month, and it is Matt from Clear Ads. Matt, how's it going? Matt: Good, how are you doing, Bradley? Bradley Sutton: Doing awesome, doing awesome. Where are you actually watching us from? Where are you located? Matt: So currently in London. So we're here in London for the next few months, but we moved to Spain about six months ago. Bradley Sutton: Oh, nice, how's that been. Matt: We're in Barcelona. It's been great so far Loving it. Bradley Sutton: Awesome, awesome. Have you been to any FC Barcelona games since you've been out there? Matt: We haven't yet now, but it is at the top of my list. Bradley Sutton: Yeah, I've been to a couple when Messi was still there. Of course, those are good times. Love Spain Now, just in general. We've had you on the podcast before and you gave us really cool strategies in general. Today we're kind of going to be focused on PPC. That's like one of your specialties, but can you talk a little bit about your background and how you came into that Amazon space, if maybe somebody might be listening to you for the first time? Matt: Yeah, definitely so. Been in the space since around 2011, started in college actually selling textbooks and retail arbitrage, so did that for about three to four years. Kind of scaled up my bankroll to where I could get into private label and jumped at it and honestly launched a bunch of crap. We did really well for a few years until a lot of the manufacturers just started going direct to Amazon and had some pretty bad years. But pivoted, got into supplements and food and that's been for like the last six years. Bradley Sutton: Awesome. Now you are known for a lot of like really next level strategies. We've had you before at our elite workshop and things. And so thinking just first of all, I mean it could be about PPC, but just thinking outside of PPC, almost with all this new data that Amazon has come out with in the last couple of years, I mean I think a lot of us were even surprised years ago when Brand Analytics came out. And then nowadays, search career performance and things like that, this is stuff that I would say I don't know about you but me. Like four years ago I would have bet $10,000 that there's no way Amazon would ever tell you exactly how many sales are coming from a non-normalized search and what the click share percentage of top 10 competitors are, and this and that I mean people were paying Amazon employees thousands of dollars for these underground reports that weren't even as robust as what is now available for everybody. So what's your favorite thing? I'm assuming it's search career performance. Your favorite thing that Amazon has come out with? And then what part of that especially do you think is super powerful that Amazon sellers should be using? Matt: Yeah. So I would definitely say search career performance is up there. I would say they haven't changed too much about it in the last like year and a half, but really, where we've been getting a lot of knowledge and data from is Product Opportunity Explorer. I would say like this used to be kind of bland, like years ago. They recently updated it, and the amount of data that they are giving you is insane. I mean, they're telling you exactly if you sell such and such supplement. These are the 15 keywords that matter. Here's the trends on that, here's the seasonality. Like every data point that you really need is there, and that's what you need to win on, I would say. The other big one, though, is the new reports in the brand analytics, where it's giving you greater details into your customer segments. So, like we sell and consumables, and we've always kind of taken a strategy on ads that's hey, like, even if our cost is 100%, what is our cost per net new customer? And we were trying to manually calculate that previously, and now they're telling you specifically by week, how many returning customers, how many net new customers you have. So it's really helped us dial in the ads for that specific strategy. Bradley Sutton: Okay, cool, like. One thing I always liked about Product Opportunity Explorer even when it was kind of bland, as you said was seeing how many, for example, how many products it took to make up or in the old days, 80% of the sales for the entire niche. Now they kind of like, without even announcing it, they change it to 90%. But then it'll be interesting to see that you know some, you know quote, unquote markets or niches, what they call it you know, would have like 200 products, means like it's kind of like wide open, it takes 200 products just to make up 80 or 90% of the sales. And now you know there might be some where it's like only 40 or 10, you know like or like wow, there's 10 people dominating this. Now how would you personally use that information? Like is one or the other like better than the other? Matt: Yeah, so the great thing about Product Opportunity Explorer is it really shows you what keywords are driving the sales for those. So more than how many products are there we're looking at, are there branded terms that are in the Product Opportunity Explorer. So like an example that we were looking at this past week was for a floor cleaning product and we saw that of the 20 top like 50 keywords, bona was one of the main sales driving keywords. Like, even if there weren't that many products in that category, we aren't going to be able to overcome that branded search deficit. So it's just not something that we would go into Um, but we definitely prefer to go into categories where those sales are spread across more Um. The main reason for that is we really like to do kind of um I would call it kind of like tailgating. We like to kind of stay behind everyone and we'll pull like 10% of the sales from this person, from this person, and you can kind of pick off keywords from certain top products and they may not notice that you're coming up and then you can really use that to catapult yourself to the top of the category before the rest of the products in the category realized what's happening. Bradley Sutton: Interesting, interesting, all right Now. Just, you know switching gears and going, you know kind of like PBC. Let let's do like some kind of beginner question, then let's do some some, some, some advanced things. But just, I always ask a lot of the, the the tacos Tuesday guest, about their strategy on this, because I think this is applicable almost to any level of seller. But what's your, your kind of like rule set as far as uh, when you promote keywords from like an auto or broad to to an exact, and also when you negative match on the promotion side, like, in other words, like are, are you looking for at least you know just one sale, or does it have to be two or three, like in the auto and then, and then, and then you, you put it in um or what. What's your criteria for for moving something from an auto to a exact? Matt: Yeah, so short answer. We're usually looking for two sales and a click through rate above like 0.2% Um. That's kind of like our North Star metric Um, but it really depends on the strategy of that campaign. Um, like, if we're wanting to run a lot of just awareness, we're going after ones where we may not even have sales at all but we have a high click through rate because it's a discovery keyword, that someone's kind of navigating that category with Um. So it varies, but typically it's two orders and above like a 0.2% click through. Okay, Awesome. Bradley Sutton: On the flip side, when are you negative? Uh matching, like uh, is it a certain number of clicks? Uh, is it a certain number of clicks that, uh, you have to have? Is it spend that you're looking at without a sale? Um, and then the follow-up question to that is are there scenarios where you're like not just automatically negative matching but you're like, oh shoot, this is like an important keyword. I got to figure out why in the heck I'm not converting on it before I go and just blindly negative matches. So it's kind of like a two prong question there. Matt: Yeah, Um, so this is, this is where really the search query report kind of data comes into play. Um, we're looking at, hey, like for competitors, um, like, is this performing? Kind of what's happening? Why aren't we getting sales? Um, we'll go ahead and test, possibly changing out our titles, our images, um morph towards those keywords and seeing if we can produce some sales through that. Um, but again it kind of goes back to, like, you know, the, the, the, the sort of focus that we used over a year and a half. Back to like, what is the source of that keyword? Is it really a converging keyword? Is it a discovery keyword? Like, we have a few keywords that we spend thousands of dollars on a month on my own brands, where we maybe get one or two sales Like it's out of loss, but we know it's a keyword that someone that's looking for a type of product uses is like their first term when they're trying to figure out which one to buy. And we just want to make sure that we're always top of mind really hard to like, distinguish that out and see that you were getting benefits from that. But now we're able to go a little bit deeper in that funnel and see that like yes, this is actually driving sales further down the funnel for us. Bradley Sutton: Okay, cool, cool. Now on the more advanced side, like you know, as I just threw on my, my pack view, my pack view jacket here, what, what are you? You know, like I know you've been using pack view for a while, but you know somebody out there my in general not understand, like you know, some of these services. You know pack view is not like oh yeah, you know, $49 a month subscription, but no, it's, it's, it's, you know costs, costs some money to you. So at what point does does it make sense for somebody to to like say you know what, I'm overdoing these Excel spreadsheets, I need to use a software. And then what? What makes a software suite like Pacvue so valuable? Like, how to you know? Cause you're not going to be paying money for something for you or your business or your clients that doesn't give you good ROI. So why is it worth it for you? Matt: Yeah, yeah. So we've been using Pacvue for gosh almost like seven years now. I think we were one of the first like agencies at my prior agency to come onto the platform and we love it. Honestly, wouldn't go anywhere else. So first thing I did when we came to Clare ads, we actually started switching all the accounts over to Pacvue. But in reality I would say it's usable for every level of seller. But we've had a lot of accounts come to us that may be using it but they don't know how to actually use Pacvue to its full advantages. They aren't taking advantage of all of the automations and analytics that are on the back end there. But I would say, even if you're a smaller seller like in using something that, like Bradley said, is $49 to $59, like even though Pacvue is gonna cost more, you're going to get so much more out of it. It will make your ads been more efficient. You will see better results as a whole. Like make the switch now, because it's a lot easier to switch when you're starting out and you have very few campaigns. Like migrating accounts over that have 400 campaigns already. Like it starts to get hard and you've got to really rework a lot of that. So I believe in doing it right from day one, and you're gonna save yourself a lot of work down the line. Bradley Sutton: Now, one of the things Pacvue does that probably eventually is gonna come to regular sellers might have some visibility in this aspect, but it's kind of like the ability to do like day partying and things. So is that something that you guys actually do Like? Do you use that service of turning off ads or changing budgets at certain times of the day and if you are, what's your criteria when you're looking at that? Matt: Yeah, so we do use that on every single account. We use it in one of two ways. One is we're manually adjusting it based on, like our peak sales hours that we know of, if it's a high selling account. But on other accounts, Pacvue actually has an awesome feature where you can set up a day partying scheduler based on conversion rates, click through rates, number of orders by hour, and it will dynamically update that based on a trailing two week, three week period, whatever you set it to. So Pacvue really does a lot of the thinking for you and eliminates kind of that concern from your mind. Bradley Sutton: All right, let's see we've got from Dota In Amazon PPC campaign. Should I create one campaign containing an ad group for phrase match exact and broad, or should I create each match in their own campaign or like? So I guess he's saying like maybe he should have different ad groups in one campaign or do you just have like one ad group per match type, per campaign? Matt: Yeah, so I'll tell you why we do it a certain way. I would say this is definitely kind of interchangeable depending upon how you want to manage your campaigns, but in order to have full and absolute control you need to have a separate campaign for each of these. A good example of this is we had a client who came to us. They had a lot of mixes within their ad groups during Black Friday, cyber Monday, they upped their bids with top of search modifier and they didn't realize that it would affect their broad targeting terms, that they were spending like $7 on broad terms and just getting placements everywhere and tank the performance. So we always break them out into their own campaigns and then even from there we'll typically segment out, like superhero keywords, into their own single keyword campaigns. Bradley Sutton: Okay, excellent. Let me see we've got another one here from Kim Kim K. I don't think it's the Kim K. Hey guys, do you have a calculation that you use to determine how much to adjust bids? Longstanding sponsor campaigns with lots of history is the focus target. Acos, thanks to Vets. Matt: Yeah, so this is pretty easy. You can put together a pretty simple formula to figure out bids based on your target ACOS. So, off the top of my head and I could be saying this wrong we have it in Excel sheet. But you're really just looking at cost per click times, conversion rates, and then equals your ACOS over that. I would say we typically don't optimize any campaigns towards ACOS. I think it's something that's been brought up a lot across, like the Amazon ecosystem, and it's never really the best metric to look at. We've had a lot of accounts that have come to us where their sales have depleted over the last year, year and a half, and they're running very efficient. Like 20% ACOS. Tacos are like three to 5%, like the account looks healthy but you're undermining the daily velocity per keyword that you can achieve, which ultimately kills your organic ranks, and then you may not see it now or three months from now, but six months from now you're gonna be like what the heck happens and it's really hard to climb yourself back out of that pit. Bradley Sutton: Yeah, yeah makes sense. But just in general, before I go into some more specific ones that I had. You know, we recently had Amazon unbox and there was a number of announcements one of them being sponsored TV, that create a lot of buzz. But the question I think a lot of people have is is, well, that's still something, or maybe only for humongous, you know sellers like first of all, is that true, or is there a path to using sponsored TV for, you know, maybe there's a low seven figure seller, high six figure seller, and then is it kind of only for brand awareness, or do you think that there's? You know the way that they're doing it, sometimes with QR codes, you know, like on Black Friday football game that they had, where there's a direct to purchase link or is it more for brand awareness, do you think? Matt: Yeah. So we ran some over Black Friday, cyber Monday, across large and small brands and actually saw decent performance on quite a bit of them. I would say the biggest factor that really drove it was the quality of creative. A lot of our smaller brands didn't have the creative backbone to really fulfill a huge TV push like that, and that's probably the guardrail that smaller brands are going to have trouble getting over. Like you can't take a $200 video off the Fiverr and put it on TV and expect it to do well. So really focusing in on the creative and making it more like a TV commercial definitely helped for us. But we did have some very basic like stop motion slide animated videos with just some text over them and they did pretty well as well. So I would say it's worth trying out. Just make sure you're really narrowing down those audiences that you're targeting, because the CPMs on it are extremely high. But test it, put $20, $30 behind it per day and just really see what you can do. I do think this will kind of be a big lever that larger brands can definitely lean more into to increase that awareness as they tap out other pieces of DSP and Amazon ads. But smaller brands is like it's just as evil, even as a playing field. But the creative does have to be elevated. Bradley Sutton: Okay. William says should I expect to see profit from PPC? I rarely see profit, however, the volume of sales increases. Where I see profit Maybe he's kind of like talking a little bit of tacos here, or like you know people, I think the narrative nowadays when you hear, when you hear sellers, is oh my goodness, like PPC is so expensive, like I don't even know how I can be profitable. But it's not always trying to just make profit on the exact ad. Right, talk a little bit about that. Matt: Yeah. So like one question I always ask sellers that even like potential clients that come to us when they're complaining about profits or tacos or a cost, I'm like, what's your CPA? And honestly, I can count on one hand the number of people that actually knew their CPAs by product that we've talked to. Every other ad channel you look at CPAs, whether you're running on meta, TikTok, whatever you're looking at CPAs, and every time we've run the numbers the CPAs are way cheaper on Amazon than they are on any other channel. What that means is yes, probably there are some categories where you're going to run PPC at a loss, Like on my brain, main brands. We run PPC at a loss because it keeps our velocities up, it keeps our organic rankings up and you'll see those metrics in your tacos. So really, tacos is kind of your guiding light on that, but really setting in stone a target CPA and not adjusting your bids based on a cost or tacos. But as long as you're hitting that target CPA, you're continuing to see growth. That's what we really like to maximize towards. Bradley Sutton: Excellent, thank you for that. William Guarov says hey, amazon PPC is getting costly. What's a strategy to play with broad keywords? And then maybe I can piggyback on that and take a step back. Broad it seemingly has almost changed over the last year or so. I could kind of predict what would come with Broad. I would use Helium 10, magnet, I would do the smart complete and then I could see all the Broad kind of variations. I kind of know what could potentially come up here Now. I might have coffin shelf as a Broad match and then I'll get thrown in like Gothic decor, like not even the same, doesn't even share the same keyword, and so maybe I'm not sure, if that's what he's talking about there, how it might be getting more expensive. And then if, if so, like, like, how do you deal with that? Matt: Yeah, so I'll answer this and I'll answer more about kind of what you went into, Bradley, because I think that's a bigger picture that people need to look into in the future of Amazon. But really when we're running Broad, we're running modified Broad campaigns so that we're at least trying to get more exact towards what we wanted. I will say it doesn't always work. Sometimes you still get those keywords way out of left field, but you have a bit more control. But I would focus again really on the search query performance data and the product opportunity. Explorer, like Amazon, is telling you specifically what keywords are being searched and what's being purchased. Broad isn't as useful for us as it used to be like. All that data now is getting piped back to us and using Helium 10, using Pacvue, you can find pretty much every keyword that's going to be a converting keyword. The biggest thing that we've seen Broad actually do for us here recently and I would say for the last six months, is it's allowed us to catch on to like TikTok trends that are basically going viral and it's picking up those keywords quicker than we would be able to pick them up. So that has been a huge opportunity. But there are a lot of other, like TikTok, specific tools that you can use to kind of find those trending things to get them into your ad campaigns. Matt: The bigger thing kind of on how Broad has expanded is Amazon, like Google and other search engines, is really kind of shifting towards a semantic search, which is why, like you're coming up for Gothic decor and things like that and you've probably heard other people in the space talking about semantics this has been key in, like Google, seo for the last few years and it's only going to get more and more relevant in Amazon as Amazon starts to switch more towards an AI learning model for their specific search. So a lot of what we've been doing and working on is, for example, typically if you're creating your listing, you'd find your keywords through Helium 10, you'd use Scribbles to craft your listing, make sure you get all your keywords in there, but, like in your example, gothic decor that is a huge semantic keyword that is relevant to your coffin. We would go ahead and put that on the back end or try and figure out how to fit it into the bullet points, because it's just a checkmark that Amazon's looking for now because semantically they're saying you should say something about Gothic with your current product and a lot of products that we've been optimizing towards this on, we've seen success like crazy, probably more than anything else that we've done in the last year and a half. Bradley Sutton: Okay, interesting, let's see. Guarev has another question here. What would be the ideal ratio performing and non-performing keywords in broad? Not sure if I understand that question fully, but do you know what you might be listening for? Matt: Say like in broad you're going to have a lot more non-performing just because of the control factor. Unless you're using a lot of negatives, negative phrases, throughout it, I would say we don't really look at the ratio of performing and non-performing in broad because really where we're caring about performance is on our exact match. We aren't caring as much here. We're using this to seed keywords, so even if they are performing, they aren't staying in broad that long if they are. So typically for us it would be like 90 to 95% are non-performing. Bradley Sutton: Okay, Now switching gears to auto campaigns. What's your strategy as far as, like the close match, loose match substitutes? Do you keep them all in one campaign or do you actually segregate those targets in separate auto campaigns? Matt: Yeah, so we actually mix it up. We've seen hit or miss performance on these when we break them out, for whatever reason. Sometimes they work better even with the exact same beds when they're all together. I don't know why that happens, but we typically test both and then whichever one's performing, we pause out the others and let one continue on. We do do a lot of negative matching in our auto campaigns that we're bidding on elsewhere, but we do also always still run a super low bid auto campaign. We negate out brand of terms and run them at like 30 cents per click, and I was just looking at account before I hopped on here Last week one of them got 135 sales for like $22. Like these campaigns still work, I've used them honestly as long as I've been selling on Amazon and we always set them up for all of our products. Bradley Sutton: Now, going back to software, software like Pacvue Adtomic. One cool thing that we can do is I could just see a search term, but not just at the campaign level. I could see it in all campaigns. Like, let's say, in an auto campaign, for example, I got a coffin shelf and in that campaign I had 40 clicks and zero sales. And let's say I felt that it wasn't too relevant of a keyword. I'm like, yeah, I don't want to keep spending money on this. Obviously, at 40 clicks I would negative match it. But with the software I can see that, hey, it's getting impressions and clicks in a broad campaign over here, maybe an exact campaign over here, but in those campaigns there's only like maybe five clicks. So, theoretically speaking, if I was just looking at that campaign in isolation, there might not have been enough information to be a negative match. But since you have so many negative or clicks with no sales in one campaign, do you just go ahead and say you know what, across the board, I don't want this keyword showing up in any of these campaigns. Or do you let the number? Do you let it roll? Do you let it ride in those other campaigns? Matt: Yeah, so great question. This is actually a feature pack view that we use every single day because you see a lot of variance in this and even like moving keywords over to exact match. But it may be in phrase that have dead like a third of what your exact match one is. Whatever reason, the phrase one is serving like crazy and you're getting sales. The exact match one isn't. So we look at this daily and we're trying to figure out one like why isn't our exact match getting served? Like hey, what's going on here? And adjusting the bids and keeping a close eye on it. But typically if we're seeing performance elsewhere, we'll keep it on, mainly because we don't know exactly where that ad is appearing Like. I mean, we now know like top of search, rest of search, product pages, but we don't really know granular details. This is also something that pack view does really well. When you have your share of voice turned on, you can see exactly where your ads appearing and what placement, what percentage of time. So using pack view or actually I don't know any other tools that do it as deep as pack view does on that We've been able to really narrow it down and figure out like, hey, this one's performing really well and slot four of ad positions. Like we can't get served for this one and slot two or three, and we can readjust our entire strategy for that keyword for position four and actually set up automations in pack view to make sure we're always in sponsored position four. Bradley Sutton: Nice. Now, speaking of that, how are you keeping at top of search? You know like I'm kind of old school where you know you're more old school than me, but you know like in my days when I first started learning PPC, there was no, you know, top of search modifier and things like that. You just raise and lower the bits and I kind of kept doing that because, like you know, I obviously with helium 10, like I'll turn on the boost and keyword tracker and it's checking 24 times a day, rotating, you know addresses and browsing scenarios. So I kind of like, no, am I showing up in top of search and sponsor or not? And I've just kind of like kept doing that. Now, are you still doing that, or do you use those those? You know like, hey, I'm going to go 200% for top of search or some kind of formula like that. Matt: Yeah. So I'll say when the bid modifiers first came out like they were amazing. We could bid like 60 cents with 900% top of search and get crazy conversions and everything was great. Too many people are using them now and it's kind of just a battle of who's going to pay more to get that position. What we've actually switched most accounts over to is actually using pack view organic and paid position bidding. So we'll set up rules to basically increase the bids until we're in position one and that will like set our new base bid if we're going for top of search and then we'll use that and then look at our percentage of serving time through pack view into that and adjust as needed. Like. One nice feature is you can set like I want a 90% top of search share of voice for this keyword and pack view will automatically update your bid without the modifiers, because sometimes using the modifiers can get out of hand quickly and you could spend your whole budget and one day, if the keywords big enough, within a few hours on one of the 50 keywords in your campaign. So we really rely on pack view to figure a lot of that out for us and optimize the perfect position for ads and we've kind of stepped back away from modifiers. The one place we do still use them quite frequently, though, is product page modifiers. We do a lot of product targeting where that's really what we're going after, and it does seem to still work well for us there. Rest of search hasn't been a great modifier for us as of yet. We have better success using set rules and pack view to manage that versus the rest of search modifier. Bradley Sutton: OK, cool, I got a fight to bring that into Adtomic. I didn't know that pack view had that Nice Two part question here from Duda how do you use these keywords Electrolyte protein phrase match and then electrolyte protein powder phrase match? My issue is that they are my main keyword but they generate different variations in customer search terms with different variations. With only one click or two, the most Out of those 50 different search terms that get that those main keywords are generated. How do I pick those that convert it? So I'm assuming that he's got two targets here and that maybe he's getting clicks on a whole bunch of long tail versions of this. Perhaps, if I'm deciphering this correctly. Matt: Yeah. So it depends on how that campaign is set up. So a typical phrase match campaign for us we would never put those keywords into the same ad group or campaign because electrolyte protein is electrolyte protein powder phrase. If you do have them split out into separate campaigns, if you have different bids there, one's going to serve over the other always. You have no real control in that. So I would say if it were me, I would just do electrolyte protein as a phrase match and get rid of any type of variation possible and use that as my guiding light. If you aren't getting served typically I know that's a high volume category your budgets probably aren't enough within that campaign to keep it serving constantly and you're getting middle of page or bottom of page placements. So that's how it's getting your budget throughout the day. I would test increasing the budget on that campaign and seeing what it scales up to and you'll probably see a bit more even click distribution between those. Bradley Sutton: OK, Cool. Sergio has a question here. Hey say, when launching, you tell your friends and family your brand and your product and hey, go buy it. Should I do an exact campaign for the brand name so they don't have to scroll? So first of all, at least it's good that you're like, don't be doing search, find, buy things or something which it sounds like you're not. Otherwise you wouldn't even have this question and hopefully you're telling your friends and family, do not leave your reviews just at all, to make sure that you're not getting in trouble with Amazon. But yeah, if you're trying to get your friends to support your product, I mean I think regardless, if you're trying to get your friends and family to support your product, shouldn't you always target your brand name, or that's only kind of like when you're more of a mature brand, Does that really come into play? What do you think? Matt: Yeah, I would say it depends on your brand name. If it's a unique brand name that, like nothing else is really going to come up for, like yeah, I wouldn't run ads. But if it's something that could be construed as something else, I would definitely run some ads to get towards the top. The one thing I would say about this and it's something that we do when we're launching and you're telling friends, family, anyone about it, we leave it kind of bland and just say, hey, this is my brand and it's a protein powder. I would really appreciate if you can buy it. You're not telling them to go search, fine, by keywords. But if you tell them that, hey, it's protein powder, and brand names are probably going to search protein powder, that brand name without you doing anything, Because it's always better, which is why search fine buys work to get a real keyword in there beyond your brand. But even just pumping the brand name does work as well. We've seen it with TikTok. Brand name searches can skyrocket you for every other keyword that you're relevant for. Bradley Sutton: William says yeah, this is a universal question, I think, or universal debate, I think. For successful exact keywords, do you recommend making those keywords negative in the broad? Some people teach that although you're converting for a keyword in the exact, do not remove that keyword from broad. Matt: Yes, this is debated quite a bit and I'll tell you from our experience it can kind of go either way, like sometimes we'll negate it in broad and then the exact stops performing. Sometimes we'll leave it and the broad performs better. Like it can go either way. I would say it's something that you should definitely test. Amazon ads is still kind of finicky on some of these things. For whatever reason. Older campaigns still tend to work better for us. So if your broad campaigns older than your exact match, it may still continue to outperform for a little bit. But what we do typically do is if we're going to leave it in broad, we lower the bids in broad I'm not specific keyword quite a bit and try and give the exact match as much room to run as it possibly could. Bradley Sutton: OK, cool, let's see. Hina has a question. I have 10 variations. They're not page one ranked. What strategy can I apply to get a good conversion on it? So I'm not sure exactly what he's saying here. But let me just change this into another question here. Like I've got betting that has a bunch of variations, or a consumable that has a whole bunch of different flavors, are you putting all the variations into one campaign? Do you have different campaigns for each variation? Do you only promote maybe one or two child items out of the whole variation? What's your strategy on variation items for PBC? Matt: Yeah, so we run a lot of variations. This is the one place where we do run ad groups. So our main products, the main variation, is flavored. So if someone's searching for a lemon flavored one, you obviously don't want that running against a chocolate flavored one. So an exact match campaign would have an ad group for each flavor and we'd be breaking out the different flavor variances within there. If it's a more broad term that doesn't include a flavor name, we're usually pushing it towards our hero product within that variation. But something that you can definitely test. I would say one thing to look at is search query performance and also the top I think they call it top search term report Now it used to be the old brand analytics report and see what the other top click products are. In our instance, if someone's searching for a sugar cookie, it may be that they're searching for a specific flavor and you can see that by the click through rate and a commercial rates from brand analytics. Bradley Sutton: Cool. Now, before we get into your final strategy of the day, can you talk a little bit about clear ads? I mean who you know, who, who you guys might be able to help the most, and what you guys do. Matt: Yeah, definitely. Um, so we're an ads agency um based in the UK. Um, we work with sellers and actually every single amazon marketplace now, so can help you across the board there. Um, we also do offer like full service management. So if you're looking for content creation, lipstein optimizations or even just day to day like inventory management, case log management, we can help you with all of it. Um, we also run DSPs, so pretty much a to z on amazon, we've got you covered. Um, and many of you may know George Um the founder. Um, he's everywhere. Um, so, yeah, head us up if you need any help with any of those things. Bradley Sutton: Awesome, awesome, all right, now um 60 second strategy of the day could be about PPC. It could be about search career performance. Could be about how to live as a foreigner in Barcelona. It could be about anything you want, so go ahead. Matt: All right, um, so I'm going to take it away and I'm going to do. Uh, outside traffic to amazon Um, so I think one of the big questions that search career report has brought up with a lot of people is like, hey, these sales numbers in here are extremely low. I know I'm selling more for this keyword or this product. Like, why isn't this represented? And I think majority of people don't ever look at outside traffic to listings and what's happening. But if you actually take the time to dive deeper, you would be amazed at how much traffic comes straight to your listing from other sources outside of amazon. Um. One great way to do this is how we do it. Um, you can use SCM, rush or a trust or really any kind of SEO tool. Plug in your canonical um amazon URL and just see, like, what articles have been written about you that you know nothing about, where you're getting posted on social. It will highlight all of these things. Um, but really the big key factor that we've been looking at is if you have a competitor in your category that you just you can't figure out how they're doing things. Chances are it's all coming from outside of amazon and that's why you can't compete. So doing this simple search, you can see like, hey, these are the bloggers that are talking about it, these are the articles that they got. You can reach out to those people directly. Most of those positions are paid. Like, don't trust any of those top 10 articles, they're all paid. Um, you can reach out and pay for those, and sites like a H refs SCM rush will tell you how much traffic that bloggers are, so you can kind of estimate what your return is going to be on that dollar. Um, I would say another big piece that we've been kind of working on for these is for a lot of terms like your, your coffin example. Matt: Like there's no one out there that has a website about coffins, like that specific product, it would take you with AI a few days to whip together a basic word press site that has everything you would ever want to know about small coffins and since no one else is writing about that, you're going to rank in Google like top three within a few weeks. If you're in these categories where there isn't that much competition or it's a unique product, start making some micro sites. Um, like I've shared some examples at some prior events and presentations, we have a few of these micro sites that are giving us seven to 8000 people a month now to our Amazon listings, and we used AI for the entire process. Um, so it took us maybe an hour per site and they just continue to produce. And the big thing with that is it's a traffic channel that no one else can really steal from you, because most people aren't looking at this and you'll always kind of stay at the top of your category because your velocities will just always be higher. Bradley Sutton: That might be something I'd like to dive into, if you are able to come out in January. Like your step by step case study on that, that sounds fascinating. Alright, well, matt, thank you so much for joining us. I know it's late over there. I appreciate it and hopefully we get to see you in January. Matt: Sounds good. Thanks for having me.
On this edition of Parallax Views, the Washington Report on Middle East Affairs' UN correspondent Ian Williams, author of UNtold: The Real Story of the United Nations in Peace and War, joins the program to discuss the longstanding bad blood between the UN and Israel going back to the assassination of UN official Count Bernadotte by the militant Zionist paramilitary group Lehi (also known as the Stern Gang) in 1948. We discuss this in light of UN Secretary General Antonio Guterres making statements that drew the ire of Israel and pro-Israel voices as well as Israel's Ambassador to the UN Gilda Erdan wearing a yellow star to the UN, claiming there is no humanitarian crisis in Gaza, and saying the UN is aligned with Hamas. We'll also discuss longstanding issues between the State Department and Israel, AIPAC and pro-Israel lobbying efforts, Christian evangelical support for Israel and how that support is driven by apocalyptic religious views, 20th century Zionist paramilitary groups and terrorism, and more!
The Locked On Cougars Podcast for Monday, October 30, 2023 The BYU Cougars are locking their wounds, both physical and metaphorical, after a 35-6 loss to the Texas Longhorns, but Jake Hatch says that there were positives that came out of the drubbing for Kalani Sitake and the BYU football program Jake then took some time to focus in on issues that were exposed and illumniated in the loss to Steve Sarkisian's program, the chief being that Brigham Young University remains at a disadvantage when it comes to overall team speed and athleticism Finally, the ugly parts of the loss to Texas were covered as longstanding issues for BYU loom along with a quarterback situation that seems untenable as it stands before the show wrapped up with notes on other BYU sports programs in action Support Us By Supporting Our Locked On Podcast Network Sponsors! Birddogs - Today's episode is brought to you by Birddogs. Go to birddogs.com/lockedoncollege and they'll throw in a free custom birddogs Yeti-style tumbler with every ordereBay Motors - For parts that fit, head to eBay Motors and look for the green check. Stay in the game with eBay Guaranteed Fit. eBay Motors dot com. Let's ride. eBay Guaranteed Fit only available to US customers. Eligible items only. Exclusions applyGametime - Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchaseBetterHelp - This episode of Locked On Cougars is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/LockedOnCollege get on your way to being your best selfFanDuel - Make Every Moment More. Don't miss the chance to get your No Sweat First Bet up to ONE THOUSAND DOLLARS in Bonus Bets when you go FanDuel.com/LOCKEDONFANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at LockedOnBYU@gmail.com or contact us here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
The Locked On Cougars Podcast for Monday, October 30, 2023 The BYU Cougars are locking their wounds, both physical and metaphorical, after a 35-6 loss to the Texas Longhorns, but Jake Hatch says that there were positives that came out of the drubbing for Kalani Sitake and the BYU football program Jake then took some time to focus in on issues that were exposed and illumniated in the loss to Steve Sarkisian's program, the chief being that Brigham Young University remains at a disadvantage when it comes to overall team speed and athleticism Finally, the ugly parts of the loss to Texas were covered as longstanding issues for BYU loom along with a quarterback situation that seems untenable as it stands before the show wrapped up with notes on other BYU sports programs in action Support Us By Supporting Our Locked On Podcast Network Sponsors! Birddogs - Today's episode is brought to you by Birddogs. Go to birddogs.com/lockedoncollege and they'll throw in a free custom birddogs Yeti-style tumbler with every order eBay Motors - For parts that fit, head to eBay Motors and look for the green check. Stay in the game with eBay Guaranteed Fit. eBay Motors dot com. Let's ride. eBay Guaranteed Fit only available to US customers. Eligible items only. Exclusions apply Gametime - Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase BetterHelp - This episode of Locked On Cougars is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/LockedOnCollege get on your way to being your best self FanDuel - Make Every Moment More. Don't miss the chance to get your No Sweat First Bet up to ONE THOUSAND DOLLARS in Bonus Bets when you go FanDuel.com/LOCKEDON FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show. If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at LockedOnBYU@gmail.com or contact us here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
“Wrestling with oneself, with one's past, with one's relationships, with God … These stories push us to use disability to think about the human condition more broadly.”Longstanding narratives about disability shaped our emotional responses, our caregiving responses, and our social commentary, and our treatment of the disabled. But what if we saw disability as the site of divine revelation about God's kingdom and our place in it? As an expression of power and wisdom and agency, rather than a merely a source of suffering and lack and ignorance.Calli Micale (Palmer Theological Seminary) joins Evan Rosa to discuss how disability reframes our humanity in the Bible. They reflect on three passages: starting in the Old Testament—in Genesis 32—with the story of Jacob wrestling with the Angel, and walking away with much more than a limp and a new name. Continuing with the Gospel, John 9, the story of the Man Born Blind, famous for at least two reasons: the utter stupidity of the disciples to assume “Rabbi, who sinned that this man was born blind?” and the utter visceral of having Jesus make mud with his spit and rub it in the man's eyes. And finally The Gospel of Mark, chapter 5, the story of the bleeding woman—a story of reaching out in desperate faith, an act of incredible agency and audacity, to touch the edge of Jesus's garment and be healed.Whether its intellectual disability or physical disability, and regardless of how its acquired, disability plays a role in what we might call God's subversive kingdom. God's upside-down-ness (or, maybe we should say human upside-down-ness). The least of these in the eyes of human society are chosen by God to communicate the good news of shalom and justice and salvation—that even those who are already “whole” can be saved.This episode was made possible in part by the generous support of the Tyndale House Foundation. For more information, visit tyndale.foundation.Show NotesArtwork: “Untitled (The Bleeding Woman)”, Unknown, Fresco, 4th Century AD, Catacombs of Marcellinus and Peter, Rome, ItalyArtwork: “The Healing of the Man Born Blind”, Duccio, 1311, Tempera on wood, National Gallery, LondonArtwork: “Vision of the Sermon (Jacob Wrestling with the Angel)”, Paul Gauguin, 1888, Oil on canvas, Scottish National GalleryGenesis 32:22-32 (see below for full text)“Wrestling with oneself, with one's past, with one's relationships, with God”Disability as a plot device: exploitElaborate disguise of Jacob's impersonization of EsauEach of us wrestles with our identity“No one can see God and live”Jacob's limp: a narrative and metaphorical significanceIs disability a sign of or consequence of one's sinfulness?Is disability a divine punishment?Subverting our understanding of disability“Disability extends beyond Jacob's physical form and continues to influence the the community—how they relate with their tradition and their practices.”“The memory of the struggle with God and the intimate presence of God in the wrestling in the body, and then is preserved in memory of the body.”Is being struck on the hip socket a blessing to Jacob?The wounds of martyrs as battle woundsDisability becomes inextricable from histories of violenceIs it Jesus that strikes and maims Jacob's hip?John 9: The Man Blind from BirthJesus rejects the assumption that disability is a punishment for sin.“Dumb and blind”Disability as the site of divine revelationJesus spitting in the mud is kind of gross. It takes a lot of spit to make that much mud.Vulnerable and visceral moment of pasting dirty mudThe question of Jesus's sin (for breaking Sabbath law) is now in playAn extended metaphor about where knowledge and wisdom apply.Mark 5: The Hemorrhaging WomanAgency and PowerMutual caregiving within disabled communities“These stories push us to use disability to think about the human condition more broadly.”Genesis 32The same night he got up and took his two wives, his two maids, and his eleven children, and crossed the ford of the Jabbok. He took them and sent them across the stream, and likewise everything that he had. Jacob was left alone; and a man wrestled with him until daybreak. When the man saw that he did not prevail against Jacob, he struck him on the hip socket; and Jacob's hip was put out of joint as he wrestled with him. Then he said, ‘Let me go, for the day is breaking.' But Jacob said, ‘I will not let you go, unless you bless me.' So he said to him, ‘What is your name?' And he said, ‘Jacob.' Then the man said, ‘You shall no longer be called Jacob, but Israel, for you have striven with God and with humans, and have prevailed.' Then Jacob asked him, ‘Please tell me your name.' But he said, ‘Why is it that you ask my name?' And there he blessed him. So Jacob called the place Peniel, saying, ‘For I have seen God face to face, and yet my life is preserved.' The sun rose upon him as he passed Penuel, limping because of his hip. Therefore to this day the Israelites do not eat the thigh muscle that is on the hip socket, because he struck Jacob on the hip socket at the thigh muscle.John 9As he walked along, he saw a man blind from birth. His disciples asked him, ‘Rabbi, who sinned, this man or his parents, that he was born blind?' Jesus answered, ‘Neither this man nor his parents sinned; he was born blind so that God's works might be revealed in him. We must work the works of him who sent me while it is day; night is coming when no one can work. As long as I am in the world, I am the light of the world.'When he had said this, he spat on the ground and made mud with the saliva and spread the mud on the man's eyes, saying to him, ‘Go, wash in the pool of Siloam' (which means Sent). Then he went and washed and came back able to see. The neighbors and those who had seen him before as a beggar began to ask, ‘Is this not the man who used to sit and beg?' Some were saying, ‘It is he.' Others were saying, ‘No, but it is someone like him.' He kept saying, ‘I am the man.' But they kept asking him, ‘Then how were your eyes opened?' He answered, ‘The man called Jesus made mud, spread it on my eyes, and said to me, “Go to Siloam and wash.” Then I went and washed and received my sight.' They said to him, ‘Where is he?' He said, ‘I do not know.'They brought to the Pharisees the man who had formerly been blind. Now it was a sabbath day when Jesus made the mud and opened his eyes. Then the Pharisees also began to ask him how he had received his sight. He said to them, ‘He put mud on my eyes. Then I washed, and now I see.' Some of the Pharisees said, ‘This man is not from God, for he does not observe the sabbath.' But others said, ‘How can a man who is a sinner perform such signs?' And they were divided. So they said again to the blind man, ‘What do you say about him? It was your eyes he opened.' He said, ‘He is a prophet.'The Jews did not believe that he had been blind and had received his sight until they called the parents of the man who had received his sight and asked them, ‘Is this your son, who you say was born blind? How then does he now see?' His parents answered, ‘We know that this is our son, and that he was born blind; but we do not know how it is that now he sees, nor do we know who opened his eyes. Ask him; he is of age. He will speak for himself.' His parents said this because they were afraid of the Jews; for the Jews had already agreed that anyone who confessed Jesus to be the Messiah would be put out of the synagogue. Therefore his parents said, ‘He is of age; ask him.'So for the second time they called the man who had been blind, and they said to him, ‘Give glory to God! We know that this man is a sinner.' He answered, ‘I do not know whether he is a sinner. One thing I do know, that though I was blind, now I see.' They said to him, ‘What did he do to you? How did he open your eyes?' He answered them, ‘I have told you already, and you would not listen. Why do you want to hear it again? Do you also want to become his disciples?' Then they reviled him, saying, ‘You are his disciple, but we are disciples of Moses. We know that God has spoken to Moses, but as for this man, we do not know where he comes from.' The man answered, ‘Here is an astonishing thing! You do not know where he comes from, and yet he opened my eyes. We know that God does not listen to sinners, but he does listen to one who worships him and obeys his will. Never since the world began has it been heard that anyone opened the eyes of a person born blind. If this man were not from God, he could do nothing.' They answered him, ‘You were born entirely in sins, and are you trying to teach us?' And they drove him out.Jesus heard that they had driven him out, and when he found him, he said, ‘Do you believe in the Son of Man?' He answered, ‘And who is he, sir? Tell me, so that I may believe in him.' Jesus said to him, ‘You have seen him, and the one speaking with you is he.' He said, ‘Lord, I believe.' And he worshipped him. Jesus said, ‘I came into this world for judgement so that those who do not see may see, and those who do see may become blind.' Some of the Pharisees near him heard this and said to him, ‘Surely we are not blind, are we?' Jesus said to them, ‘If you were blind, you would not have sin. But now that you say, “We see”, your sin remains.Mark 5:25-34See also Luke 8:43-48 and Matthew 9:20-22Now there was a woman who had been suffering from haemorrhages for twelve years. She had endured much under many physicians, and had spent all that she had; and she was no better, but rather grew worse. She had heard about Jesus, and came up behind him in the crowd and touched his cloak, for she said, ‘If I but touch his clothes, I will be made well.' Immediately her haemorrhage stopped; and she felt in her body that she was healed of her disease. Immediately aware that power had gone forth from him, Jesus turned about in the crowd and said, ‘Who touched my clothes?' And his disciples said to him, ‘You see the crowd pressing in on you; how can you say, “Who touched me?”' He looked all round to see who had done it. But the woman, knowing what had happened to her, came in fear and trembling, fell down before him, and told him the whole truth. He said to her, ‘Daughter, your faith has made you well; go in peace, and be healed of your disease.'About Calli MicaleCalli Micale is Assistant Professor of Theology and Ethics and Director of the MDiv Program at Palmer Theological Seminary. She is a theologian with a particular interest in the ethical implications of theological talk for the whole of human life. Her research brings together the history of Christian thought with sustained attention to rhetoric as it grounds perceptions of the body and health in Western societies. She joined the Palmer Theological Seminary faculty in 2023 after earning a PhD from Yale University.Writing and teaching correspond in Dr. Micale's work to form students as faith leaders oriented towards gender, disability, and racial justice. She has published articles with the Journal of Disability and Religion and the Disability Studies Quarterly (forthcoming). Micale is currently working on a book manuscript, tentatively titled Crip Conversion: Narratives of Disability and Grace. The book analyzes the stories theologians tell about intellectual disability and argues that deploying intellectual disability as narrative metaphor allows one to come at the Protestant tradition from a helpful vantage point—such that the significance of sensation for the reception of grace comes to the fore.As a candidate for ordination in the ELCA with 10+ years of preaching experience, Dr. Micale delights in the variety of ways her students take up theological resources for ministry and social justice action. In each course, she aims to take students beyond learning concepts by letting divergent beliefs shape and change their perspective on what really matters—their own intellectual and spiritual lives called to make a difference in the worldProduction NotesThis podcast featured Calli MicaleEdited and Produced by Evan RosaHosted by Evan RosaProduction Assistance by Macie Bridge and Kaylen YunA Production of the Yale Center for Faith & Culture at Yale Divinity School https://faith.yale.edu/aboutSupport For the Life of the World podcast by giving to the Yale Center for Faith & Culture: https://faith.yale.edu/giveThis episode was made possible in part by the generous support of the Tyndale House Foundation. For more information, visit tyndale.foundation.
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