Podcasts about at t wireless

In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with Tania Vasallo, CEO & Founder of The Courage to Be, Fortune 500 Co. Consultant, and Entrepreneur about the unspoken bias that men are naturally better with money than women. It's a stereotype that's held many women back from taking control of their finances. But the truth? Financial literacy isn't gendered. We explore how women can empower themselves by reading, learning, and becoming educated about money, investing, and saving. Don't give away your financial power—take it back by understanding your worth and the wealth-building tools available to you. Tania is the founder of “The Courage To Be Happy”, a community that empowers ambitious women entrepreneurs to own their value, charge for what they are worth so that they can have a bigger impact in the world. Tania has worked developing multimillion dollar campaigns for some of the world's most renowned companies like Starbucks, AT&T Wireless, KFC, Samsung, and Nabisco. Since the launch of her business, she was able to reach the 6-figure revenue by her fourth year only working 20 hours per week. Tania now helps other driven women make more money and achieve their vision. If you found this episode inspiring, please subscribe, like, and leave a comment.   MORE ABOUT TANIA VASALLO Website: The Courage to Be LinkedIn: Tania Vasallo Podcast: The Courage to Be with Tania Vasallohttps://taniavasallo.lpages.co/the-courage-to-be-podcast/ FREE Guide: Women's Top Money Mistake ABOUT SWEET BUT FEARLESS: Website - Sweet but Fearless LinkedIn - Sweet but Fearless

In this episode of Investor Connect, Hall T. Martin chats with Charles Albanese, a financial expert with over 30 years of experience across major corporations and startups. Charles shares his journey from AT&T Wireless to his current role at Keiretsu Forum, highlighting key strategies for raising funding. He discusses the importance of thorough planning, understanding investor needs, and effective communication. Charles also provides insights into Keiretsu Forum, the world's largest network of angel investors. He explains how Keiretsu's rigorous vetting process and collaborative due diligence help mitigate risks and support high-quality investments. With chapters worldwide, Keiretsu offers a robust platform for investors and entrepreneurs to connect and succeed. Hall and Charles delve into the intricacies of financial management and strategic planning. Charles's diverse background enables him to offer practical advice on maximizing profitability and building strong teams. The discussion is filled with relatable anecdotes and valuable lessons for both novice and seasoned investors. Hall's engaging style and Charles's expertise make this episode a must-listen for anyone interested in the world of angel investing. Whether you're looking to raise funding or simply understand the investment landscape better, this episode provides actionable insights and strategies to help you succeed. For more insights and to connect with Charles Albanese, visit his LinkedIn profile here https://www.linkedin.com/in/cdalbanese/, check out the Keiretsu Forum Mid-Atlantic website: https://keiretsuforum-midatlantic.com/, or reach out via email at calbanese@keiretsuforum.net. ________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org   Check out our other podcasts here: https://investorconnect.org/   For Investors check out: https://tencapital.group/investor-landing/   For Startups check out: https://tencapital.group/company-landing/   For eGuides check out: https:/_/tencapital.group/education/   For upcoming Events, check out https://tencapital.group/events/   For Feedback please contact info@tencapital.group    Please follow, share, and leave a review. Music courtesy of Bensound.

About Kimberly O'Loughlin:Kimberly joined HRS in March 2022, bringing with her more than 30 years of experience in leveraging talent and technology to drive growth, innovation, and improved business performance and customer experiences across health tech and other industries.  At HRS, her portfolio includes award-winning Remote Patient Monitoring (RPM) and telehealth solutions and services that address increasingly important healthcare needs – lowering the cost of care, and improving health outcomes, while delivering better experiences for both consumers and clinicians. Prior to HRS, Kimberly was CEO of Therapy Brands where she was responsible for serving the mental, behavioral, and physical therapy market providers with a broad portfolio of software and services including specialty-specific EHR/PMS platforms, patient engagement, telehealth, e-prescription solutions, and revenue cycle management services.  Before this, she was President at Greenway Health; prior to that, she ran two global healthcare businesses at Philips in Connected Care and Health Informatics.  She had solutions for monitoring and supporting the safety, health, and connectedness needs of seniors in the home as well as in long-term and post-acute care settings.  She also expanded access to healthcare in emerging global markets with low-cost continuous monitoring, vital signs monitoring, cardiology, oncology, and women's health solutions.Prior to working at Philips, Kimberly held senior leadership roles within AIG, AT&T Wireless, and AT&T. She has demonstrated excellent results in growing revenue and profitability, launching innovative products, transforming operations to six sigma and best-in-class performance, and building stellar teams.Over the years, Kimberly and her teams have earned a variety of awards including Best Company Culture, Best Company for Diversity, Frost and Sullivan Award for Product Line Innovation, Best in KLAS for RCM, Best in KLAS Most Improved Ambulatory EHR, and Stevie's People's Choice Award for Best Customer Service. In 2012 she was inducted into the Executive Women of New Jersey, and in 2013 she was featured in Executive Profile magazine on the Top 25 executive profiles list. In 2019, she was named the number 3 woman in Healthcare by Modern Healthcare, and in 2021 she earned top CEO ratings by Comparably.Kimberly has a Bachelor of Science degree in Electrical Engineering and Computer Science from Princeton University and a Master of Science degree in Applied Psychology with a concentration in Human Factors Engineering from Steven's Institute of Technology. She served as class president at Princeton where she currently serves on the Alumni Schools Committee. She lives in New Jersey with her husband, Jerry, and their dog Harley.  They have three children and enjoy the beach, skiing, sports, and time with family and friends. Things You'll Learn:Health Recovery Solutions is the leading provider of remote care delivery.Patients are becoming more active in their healthcare.Individually tailored care plans with inpatient and virtual care will become more common in the coming years.HRS has clinical advisory services. HRS sets up the remote care technologies providers need.Promising healthcare industry trends include value-based care, lower-cost care settings, health equity focus, interoperability, the use of AI and ML, and hospital-at-home functionalities.HRS provides patients with hardware and software to connect to their caregivers and clinicians with a portal that monitors and supports the patient.AI technologies can help harness data to design different treatment pathways and predict which patients will need intervention. Resources:Connect with and follow Kimberly O'Loughlin on LinkedIn and Twitter.Follow Health Recovery Solutions on LinkedIn.Discover the Health Recovery Solutions Website!Reach out to Kimberly at KOLoughlin@HealthRecoverySolutions.com!

"No matter what industry you're in, you need to find someone with the trait of being passionate about what they're selling, teachable, and who has naturally high energy - those are more important than anything else," states Jeff Sanders.  Jeff was 17 and, and at one point had to sleep in his truck. He literally had no place to go when he decided to take control of his life and "become teachable." Through various jobs at AT&T Wireless, substitute teaching, a Smoothie Factory franchise, nonprofit and church sectors, LA Fitness and others . . . he learned the in's and out's of business, developing a passion for helping people and learning the power of relationships along the way.  His tenacity and skills eventually got him recruited to work at Radio Shack, where he learned the importance of operations, systems, and the value of sales training. This inspired him to create an Ambassador program at his current job, Energy Fitness, where he serves as Chief Growth Officer. His team is encouraged to reach out, get leads, and build relationships with people. Jeff's drive to help others and make their lives better keeps him motivated every day. In this episode, Jeff and Pete discuss:  How to Equip Your Team to Generate Leads: Learn the tactics and methods Jeff uses to successfully equip his team to go out and generate leads, including concepts like "assumptive language" and taking a "tenacious approach." Investing in Your Team and Building Relationships: Discover how to invest in your team and glean an understanding of the psychology of conversations, in order to build strong relationships with members and prospects to boost success. Achieving Long-Term Goals: Find out how to create a paradigm shift in experience levels and provide the best service (and motivation!) for your customers so they stay for the long-term and achieve their goals. Other episodes you'll enjoy around sales and growth:  John Merris: https://www.halotalks.com/episode-389-john-merris-on-balancing-long-term-and-short-term-goals-to-fuel-growth-at-solo-brands/  Donald Kelly: https://www.halotalks.com/episode-385-unlock-your-sales-make-more-money-donald-kelly-shares-his-strategies/  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  Twitter: https://twitter.com/thehaloadvisors  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks  

Kimberly Carney is the Founder and CEO of FashWire and GlossWire. Kimberly holds 15+ years of experience of owning a multi-brand women's and men's specialty boutique in the contemporary fashion space. This experience gave her a unique brand perspective for selling products. Additionally, she holds 20+ years of experience in mobile and tech (formerly AT&T Wireless and DotCom companies). It's the combination of tech and industry experience that gave her the technological and in-depth knowledge to launch FashWire and GlossWire. Over the years of an extraordinary entrepreneurial journey, Kimberly and her company have been bestowed with many honors and awards. Kimberly joins Justin to discuss how she is transforming Fashion and Beauty with her unique marketplace approach.

Today I am thrilled to be sharing a full episode from my all new Conversations with CommerceNext podcast featuring Jon Mandell, Senior Vice President of Global Membership Marketing and Commerce with WW.  WW started their digital transformation long before the pandemic demanded brands to keep up with the great acceleration of eCommerce, and on this episode along with my co-host Scott Silverman  we get an inside look at the process and people behind WW's great leap forward and how the groundwork laid in the past is preparing them for future success.Jon walks us through the overall process and strategy behind the transition, and how the pandemic changed the game.  We ask Jon about his career, what he looks for when building a resilient team, and advice that he would give his past self.To discover career opportunities with WW click here. I launched the Conversations with CommerceNext podcast with my U.S. based partners to meet the top practitioners and thought leaders in the DTC & eCommerce marketing space, and explore both their tradecraft and share the learnings from their career journeys.  Let's listen in now as Scott kicks off our conversation. Thanks for tuning into this episode of Conversations with CommerceNext.  Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we'll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode.   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.com Jon MandellSVP, CXO, C-suite Leader → Brand Transformation Catalyst → Customer Engagement StrategistBuilding, leading, and optimizing customer-centric organizations to drive growth and revenue has been the hallmark of my career. I leverage strategy, technology, operational excellence, and innovation to shape unique customer experiences that deliver value and engender customer engagement, loyalty, and retention. I excel in identifying business growth opportunities in organizations and developing them into impactful business drivers to increase revenue, income and previously untapped value.My experience spans executive leadership roles (transformations, growth initiatives, M&A, turnarounds, and integrations) with leading public companies (WW & 1-800-Flowers.com), co-founder/COO/MD of 2 technology startups, operations and general management roles, and an early career with AT&T Wireless. As a leader, I am best known for expanding the vision for what is possible and forming cohesive, motivated teams to drive organizational growth boldly and systematically from the ground up.CAREER MILESTONES

Welcome to the Conversations with CommerceNext podcast, I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Bloomreach. WW started their digital transformation long before the pandemic demanded brands to keep up with the great acceleration of eCommerce. Today on the Conversations with CommerceNext podcast, get an inside look at the process and people behind WW's great leap forward and how the groundwork laid in the past is preparing them for future success.Scott Silverman and I talk to one of the great minds behind this major moment in WW history - Jon Mandell, Senior Vice President of Global Membership Marketing and Commerce.Jon walks us through the overall process and strategy behind the transition, and how the pandemic changed the game.  We ask Jon about his career, what he looks for when building a resilient team, and advice that he would give his past self.To discover career opportunities with WW click here. Thanks for tuning into this episode of Conversations with CommerceNext.  Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we'll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode.   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.com Jon MandellSVP, CXO, C-suite Leader → Brand Transformation Catalyst → Customer Engagement StrategistBuilding, leading, and optimizing customer-centric organizations to drive growth and revenue has been the hallmark of my career. I leverage strategy, technology, operational excellence, and innovation to shape unique customer experiences that deliver value and engender customer engagement, loyalty, and retention. I excel in identifying business growth opportunities in organizations and developing them into impactful business drivers to increase revenue, income and previously untapped value.My experience spans executive leadership roles (transformations, growth initiatives, M&A, turnarounds, and integrations) with leading public companies (WW & 1-800-Flowers.com), co-founder/COO/MD of 2 technology startups, operations and general management roles, and an early career with AT&T Wireless. As a leader, I am best known for expanding the vision for what is possible and forming cohesive, motivated teams to drive organizational growth boldly and systematically from the ground up.CAREER MILESTONES

CFOTL: Tell us about TextNow. What does this company do, and what are its offerings today? Fein: TextNow was founded in Waterloo, Ontario. Today, there's a big office in Waterloo and offices in San Francisco and even Seattle. I'm in the Seattle office now, and our mission is to democratize reliable phone services. What this means is making free, reliable phone service available to you and me. I've been a customer of AT&T Wireless for 20-something years. I pay a lot of money and don't have a great experience. We can offer very reliable phone service to people for free, which is really groundbreaking. This creates a huge opportunity for us. I get passionate about the mission because I want to provide communications availability to all of us, including the people who don't want to pay big bills to the large wireless carriers. Read More   We're an app that you download on your phone. Even if you're not on a wifi network and you need access to a cellular network, we can get you that for free. You have a banner ad experience, and we're able to provide high-quality voice, text, and FaceTime for free for customers, whether they're on a wifi network or not. The company is enjoying terrific growth this year, as seen in a press release that we put out recently with some of our financial metrics. In 20-something years of being a CFO, I have never been a part of a business that has had the growth tailwinds that this business has had in 2021. We have this awesome opportunity to grow and democratize reliable phone service to more and more people. I want to help to lead us through investing in the business so that we can achieve more of our mission. I want to help our leaders grow to become the best humans that they can be, and I want to help our employees grow to become the happiest humans that they can be as well. I want to lead the business, and I want to help other humans grow. Sometimes I call myself a “gardener” because I'm trying to grow leaders throughout the business and get myself out of the way. TextNow has offered me the opportunity to do this, and I needed it. I try to help us to prepare for growth and to help the people at TextNow achieve their human potentials.

My goal is straightforward… to help serious business owners generate more clients, close more sales and increase their overall revenue and profits… quickly and inexpensively. If you're interested in adding an extra $500,000 to your bottom-line revenue over the next 12 months… without selling more time for money… then I can help you. I specialize in sales and marketing for small business owners. Over the years, I've developed a keen understanding of the complex issues facing small business owners in the type of volatile economy we have today and foreseeable future. My 20+ years in marketing working with top marketers including AT&T Wireless, Intel, Advil, American Express, and Esurance prior to becoming a marketing coach has helped me develop the skills to quickly and effectively to now teach small business owners how to successfully apply the right strategies in the right order that allows them to grow their business to its maximum capacity. My team has spent more than 10 years and $2 million dollars developing the world's first E-Learning Marketing System – currently being used by more than 5,000 small business clients in 50 countries around the world to grow their business to multi-million dollar status and beyond. It's considered by many of the world's top business professionals to be the most powerful client attraction program available anywhere today. I have a special talent for helping business owners create competition-crushing marketing. I begin this process by exposing the flaws in marketing that almost all small business owners fall prey to and explain why these flaws are stifling the growth of all business owners today. In addition, my team has developed numerous training programs for business owners who prefer a do-it-yourself model. Each video lesson provides a step-by-step approach that enables any business to instantly produce more leads, close more sales and see a dramatic increase in revenue and profits. My Business Growth model is perfectly positioned to help business owners realize their dream of creating their own multi-million dollar business that feeds their passion to achieve personal, financial and professional freedom.

In this true cybercrime episode, we uncover the case of an insider threat scheme at an AT&T Wireless call center. Court documents reveal how rogue employees collected approximately $1 million in bribes. Plus, Dr. Larry Ponemon discusses the Insider Threat risk, and John Grimm discusses Insider Threat best practices. Resource Links: •  Trend Micro report, Risks in Telecommunications IT: https://www.trendmicro.com/en_us/research/21/g/risks-in-telecommunications-IT.html •  SecureWorld conferences: https://www.secureworldexpo.com/events The SecureWorld Sessions podcast gives you access to people and ideas that impact your cybersecurity career and help you secure your organization. Thank you to Trend Micro, a global leader in cloud and XDR security, for being our premier podcast partner.

Here's what Paul says  on his website:"My name is Paul Field, and I was an Adoptee born in Kingston, London, England, and grew up on the Isle of Wight.I went to Wroxall Primary, Ventnor Middle and Sandown High Schools.When I left school, I went to work for Videotron Cable TV, on West Quay Rd, in Southampton.I also worked for GEC Avery, now known as Avery Berkel, before moving to the United States in January of 1994,where I met my wife, Denise (pictured above), and had my daughter, Kaitlyn.In the U.S., I have worked as a consultant for America Online, RHI Consulting, Lipton, Database America, AT&T Wireless, U.S. Secret Service, U.S. Customs, Best Foods, MBNA, Custom Video Productions and Computer Associates.I am currently the network administrator for a Fortune 500 company.I also run my own Computer Security consulting business.This site was started to help make the lives of Adoptees (and birth parents) who are searching easier.I remember some of the resources I needed during my search, and am now trying to make asmany of them easily available for fellow searchers. That is where the idea for this site came from.I hope you enjoy using the site, as much as I enjoyed putting it together."Paul runs 2 websites with over 45,000 people registered.Get on the register so you can be found at:http://www.ukbirthadoptionregister.com/Search for people already on the register at:http://www.lookupuk.com/He also does US searches.Birth records - England & Wales.Adopted adults in England and Wales have been able to apply for access to their original birth record since 1975.Those adopted (England and Wales) before 12 November 1975 are respectfully required to see a nominated counsellor before they can be given access to their records. If you were adopted after 11 November 1975 you can choose whether or not you want to see a counsellor.You can find a counsellor to help you get the records by contacting  adoption organisations such as https://www.pac-uk.org/More information athttp://www.lookupuk.com/adopt.html#adoption#adoptionawareness#adoptionevent#adoptionislove#adoptionjourney#adoptionlove#adoptionresponsable#adoptions#adoptionstories#adoptionstory#adoptionsupport#adoptiontails#search#birthmother#biomom 

In this episode, Hall welcomes Hubert Vaz-Nayak, Co-Founder and President of the Chicago Booth Angels Network of Texas. The Chicago Booth Angels Network (CBAN) of Texas was formed by Booth alumni in Texas who came together to identify and invest smartly in startups. They focus on early-stage companies that are looking for a diverse, high caliber of investors who can leverage their capital, expertise, and global networks to the advantage of the companies they invest in. As part of the global CBAN organization, they also have access to the broader CBAN investor network.   CBAN Texas is an inclusive organization that encourages all accredited investors to consider participating in their investment opportunities and events. They consider investing in businesses from anywhere in the United States and invest in a broad range of industries.   Hubert began his career in India working on the launch of Pepsi and 7Up across the country. After graduating from the University of Chicago Booth Business School, he worked with large technology companies including Motorola, BMC Software, and AT&T Wireless where he pioneered several wireless services we all use today. As a management consultant with Accenture and KPMG, he advised the management teams of several Fortune 100 companies.   Hubert also has a strong start-up track record. He came up with the idea and wrote the original business plan for Convergys, which grew into a $3B public company. He then went on to co-found Eclipse Networks, which went from 2 to 400+ employees in less than 12 months. He led the turnaround and repositioning of Dynamicsoft that was acquired by Cisco Systems. Moving to Houston, he was initially Director of the Tech startups at the Houston Technology Center, where he advised over 30 startup companies. Hubert is a board member of TIE Houston and TIE Houston Angels, the world's largest entrepreneurship organization. He is also currently the CFO of a rapidly-growing social media startup called Aapoon, which is focused on the Indian market. Hubert is an active angel investor investing in multiple startups around the country and remains an advisor to many of them.   Hubert discusses the state of startup investing and his investment thesis. He advises investors and entrepreneurs and discusses some of the challenges they face. You can visit the Chicago Booth Angels Network of Texas at , and via LinkedIn at .  Hubert can be contacted via email at , and via LinkedIn at .  Music courtesy of .

Special guest: Actress Angela Lewis from FXNetwork’s Snowfall Actress and new mom Angela Lewis is back for the fourth season of FX’s hit crime drama “Snowfall” (new episode every Wednesday 10pm). Created by the late Academy Award-nominated writer and director John Singleton, the drama series explores the crack cocaine epidemic in 1980s Los Angeles. The cast includes Damson Idris (Netflix’s “Black Mirror”), Emily Rios (IF BEALE STREET COULD TALK) and Isaiah John (DOWNSIZED). She has booked lead roles on the stage for Off-Broadway plays "History of the Word" and "Milk like Sugar", which became the winner of the 2012 Obie Award for Playwriting and 2011 San Diego Critics Circle Craig Noel Award for Outstanding New Play. She landed her first television role on the HBO critically acclaimed drama series "The Big C" as the role of Laura Linney's nurse.  Lewis quickly began working as a voice over and commercial talent for brands such as Verizon, AT&T Wireless, and McDonalds, to name a few. With appearances in many popular hit TV shows, such as TNT's "The Last Ship," Nickelodeon's "iCarly", CBS's "Cod

Today’s episode features an interview between Matt Trifiro and Rodney Richter, Enterprise Architect at Hewlett Packard Enterprise and member of the LF Edge Technical Advisory CouncilRodney has been with HPE since 2015, and previously held numerous positions over 19 years with AT&T, including Principal Network Planning Engineer responsible for AT&T Wireless and Wireline access network virtualization.In this interview, Rodney takes us through the technological and logistical challenges of implementing edge solutions at the enterprise level, the thinking that led HPE to develop an entire product line of edge servers, the types of use cases that are getting traction today, and more.Key Quotes"Everybody's looking for ways to optimize their business. As they invest in edge, it’s about what can they do differently and how do they make it more efficient…looking at ways to automate at the edge to be able to do things that they've done before, but haven't done as quickly or as efficiently.""Over the next 18 months, I think we're going to see the evolution of the network edge a lot more. At least in the open source community, a lot of applications and platforms are being developed that are going to help move things forward, especially evolving from some legacy platforms and seeing the data move from the data center out to the edge.""We've been in the edge business for quite a few years now and I see the next 18 months just starting to explode. Customers that are going to either implement [edge solutions] at their customer sites or they're going to be using network edge.""A lot of devices that are generating data typically were analog, now have moved into the digital age. So you now have the need to be able to collect and process that data at the edge…And you do that by developing a whole new product set….so you can run the applications that you typically run in the data center, but now you can run them at the edge.""The edge and the cloud and the data center and the mini clouds, it’s all going to be part of an overall solution. You need to look at the application that's going to be running or set of applications or platforms and what are the requirements for each. Some things will operate in the data center, some will operate in the cloud, and some will be at the edge. You're going to use all of those as a tool set to be able to develop an overall solution."SponsorsOver the Edge is brought to you by the generous sponsorship of Catchpoint, NetFoundry, Ori Industries, Packet, Seagate, Vapor IO, and Zenlayer.The featured sponsor of this episode of Over the Edge is Packet, an Equinix company. Packet is the leader in bare metal automation. They are on a mission to protect, connect, and power the digital world with developer-friendly physical infrastructure and a neutral, interconnected ecosystem that spans over 55 global markets.  Learn more at packet.com.LinksFollow Matt on Twitter

My guest today is Lindsay Pederson, owner and chief strategist of Ironclad Brand Strategy. This is Part 2 of the interview where we dive into how branding actually works to grow a business.As a subscriber-only podcast you will need to subscribe to the a private feed to get it in your podcast player. You only need to do this once. Simple instructions here.Transcript:Edward: This is Marketing BS. This is part two of my interview with Lindsay Pederson. Today, we're going to explore Lindsay's specialty, branding, and how she applied it to grow businesses. Lindsay, let's start with definitions. What is a brand? It's not a logo, right?Lindsay: Yes, that's right. It is not a logo. A brand is the meaning that you stand for, that your company stands for in the mind of your audience. It's that real estate in the brain of your audience, of your customer. That thing that you stand for, it might be something vague, and therefore not a very valuable brand positioning, or it might be something really sharp, and resonant for the customer, which is what makes it a more value creating brand.Edward: Now, the first brands were really just promises that you wouldn't die from bad canning technique. I think deviled ham, Deviled Underwood is the first brand. How much branding today is just consistency and how much of it is more than that?Lindsay: I think the fundamentals are the same. I would go back even farther with brands that before we even had a sophisticated, commercial, industrialized market and people shopped at the baker or the butcher and maybe there is another butcher in town, the butcher had a brand. They were particularly good at X, or they specialized in a certain kind of meat, or whatever, that's brand too. They probably didn't call it that, but ultimately brand is a capsule for trust. Some people will define a brand as a relationship between a business and its customer.If you think of what even is a relationship? It's an accrual of trust where there's good will on both sides. I think that that is really still the same. There's just like differing levels of scale and sophistication today than there was back with that first brand.Edward: You argue that brands are a sustainable competitive advantage. I think you say the only sustainable competitive advantage. Is that another word for mote as Peter would call it?Lindsay: That's right. Yes, so I argue that while other competitive advantages will obsolesce, or erode, or be copied, brands never can be copied. If it's a good brand which is one that has good will and high willingness to pay from the customers, then it's not going to be copyable, in the same way that you can't copy a person credibly. Patents expire, real estate first-mover advantage, that will eventually go away. IP eventually can be used by multiple parties. Monopolies get broken up. If you think of all the competitive advantages of the ages, all of them have an Achilles heel which is time, but brand doesn't. If it's well nurtured, it can be the only truly sustainable competitive advantage that you have.Edward: There are lots of examples, though, of companies that have failed that had powerful brands. Kodak comes to mind immediately, a great powerful brand. I'm not sure what the awareness of Kodak is, but it's probably in the 90s.Lindsay: It was a killer brand but you're right. In some ways, I think of marriages or relationships where it has to be nurtured. It needs to be kept relevant and Kodak lost its relevance with their customers. It's not like an entitlement that once you have a good brand, it will be your mote forever. It's when that spirit and the letter of that brand guides your decision making and helps you to be brave when technology is changing as is what happened with Kodak. It's not necessarily going to be your competitive advantage forever, but it has the best shot at being. If you nurture it and if you continue to care deeply about the customer that you're serving just like with any relationship.Edward: We're recording this in October of 2020 and Coke just announced that it's killing the Tab brand.Lindsay: I know. I'm so nostalgic about this.Edward: Well, that's the question. If a brand is so valuable and Tab is obviously a well-known product and really, all of these things are just sugar water with a brand on top of it, why kill the brand? Is that brand equity not worth anything?Lindsay: I haven't talked to anybody at Coke, but I suspect that—there's a little bit of a special case because Coke is a house of brands. It's a branded house of brands and Tab is just one of their dozens, if not hundreds of brands. The way I know at Clorox we had about 85 brands and several of our brands—the complexity of continuing to offer them outweighed the profit that we made. Especially with a physical item like Tab which is water, saccharine, and coloring mixed together. There's a high carrying cost and then there's also a high psychological cost to continuing to have this item even though it has low velocity in store.I imagine that partly there's an economic reason, that complexity is expensive with high capital goods like that but also just ultimately the most useful thing about a brand is that having a skew like that weakens focus. If you're focused on the thing that only you can do that your customer really wants and that you're really good at providing, that's what your focus should be. If Tab is detracting from that, from the Coca-Cola Company, then ultimately I can understand. Even though I'm nostalgic about it as an 80s kid, seeing Tab go away makes me sad, I can understand why it was time to let it go.Edward: Is building a brand really a matter of spending money? Can SoftBank come in, just pick a company, spend tens of millions of dollars and then magically have a brand?Lindsay: You can buy brand awareness. Again, to define terms here, your brand is what you stand for. The brand is the definition, the heart and soul of why your business deserves to exist. That promise that you deliver. You don't have to be a big company to have a brand. You and I used to have coffee at El Diablo Coffee Company down the street, now rest in peace, because they've had to close because of the pandemic.Edward: That's so sad. It was such a good place.Lindsay: That was a punch in the gut when they closed. They had a brand. They don't have brand awareness. They're a mom and pop, single store business but they have a really clear brand to their customers. Brand awareness is different. Brand awareness is the scale of people who know about your brand. You can have a really vibrant brand with low brand awareness like El Diablo Coffee Company. You can also have a really high awareness of brands, where people don't really know what you stand for. Like AT&T, they might be the largest TV and media buyer still, so they spend hundreds of millions of media dollars a year promoting their brand, very high awareness of the AT&T brand but a really weak brand definition.Those are two things, yes, you can buy brand awareness but the exercise of deliberately defining what you're going to stand for really exists outside of time and money. Even the mom and pop coffee shop El Diablo has a brand, this is our promise, this is our personality, these are the things that are product truths. Those things are true for any business, whether small or huge. If you have deep pockets, sometimes just like with a lot of things with money. Having a lot of money can cover all sorts of sin. If you have a ton of money like AT&T Wireless, you can spend to get really high brand awareness. That doesn't mean that it's a well-loved brand. It doesn't mean that it was money well spent to generate that awareness. They're really two separate things.I argue that when you have a precise conscious definition of your brand, it's going to make any awareness building you do more fruitful. It's going to be higher ROI because building awareness of a clear idea is going to be easier and more effective. It's also going to be easier for the customer to bond with you. It's one thing to be aware of something but to let it in and to let it become part of your consideration set is another step that just generating brand awareness is only going to go so far to achieve.Edward: Can you quantify that then? You're saying, hey, if you have a better brand definition, you should have higher ROI than marketing spend, than your awareness spend.Lindsay: Yeah.Edward: Should you be able to see that you can track things like how much I'm spending or how many impressions I'm getting and whether or not that's translating into awareness, or consideration, or purchases by how strong that brand definition is?Lindsay: Absolutely, you could. We're starting to get a little bit into the territory between these two which is what's your message, what's the copy, what are the words that you used to express your brand promise. I think I'm getting a little bit more into market research than I should, but you can do a 2-cell test of promise A goes in this cell and promise B goes in this cell and they're both around the same idea but one is precise and one is not.Edward: Where did you see that impact? Is it in impressions to awareness? Is it awareness to consideration? Is it a consideration to purchase? When you have a precise brand, do all those metrics improve or do some improve better than others?Lindsay: I love that question. I want to think more about it but—I can think of an example for any part of the funnel where it's beneficial. In fact when I start a brand strategy exercise, I want to learn what part of the funnel is strong right now and what part is weak so that the brand can help where this company really needs it. Oftentimes, especially with a B2B company, the response is we do really well with sales. When I've got a person in front of me and I've got 15 minutes to share a sales deck with them, we do really well. We don't have enough of those people coming to us.We have a really good close rate, a really good conversion rate, but we don't get enough people coming into the pipeline. If awareness is the problem, then the goal of the brand should be taking somebody who's unaware to aware, what's going to heighten our ability to do that singularity, make it very easy cognitively for a person to understand what you are. Really simple is what helps to go from unaware to aware. The reason is the person doesn't have a relationship with you yet. They're not going to give you a lot of their time and energy to try to understand what you are. You're going to do that with three or four words. Singularity is the most important thing with awareness.Consideration, it's usually more, okay I got the big idea that made me aware of it but now I don't believe you. You have to make me believe that you're going to deliver on that promise. The messaging should focus more on the reasons to believe. Let's take Volvo, so the promise is safety. The reason to believe in safety is, okay, we invented the five-point seat belt, we crash test. Those things then become the most salient part of the brand message at the consideration stage. Purchase, if people are leaving at purchase then it's often more like are you making it easy for them to purchase a yes? Is the price value right? All of those are manifestations of the brand.Edward: How much of branding then is the differentiation and just being different than the other competitors in your space?Lindsay: It's everything. It's the whole point. Your brand is to basically distill what is your most potent differentiator. That's what brand is. That's the point of all of this. If you come up with a brand that maybe is a neat idea but it's not differentiated, then it's not going to create economic value for your business. What makes a brand value creating is that it's differentiating. Absolutely, it has to be.Edward: There must be brands that are better in certain categories, like Harley Davidson kind of owns tough guy image for motorcycles. Maybe I've been getting too much Harley Davidson propaganda, but it feels like that is the right brand if you're going to sell motorcycles and anyone else who enters the motorcycle space now to choose something different or just be the lesser version of Harley Davidson.Lindsay: Yeah. I don't know Harley Davidson's share in their category, but I would guess that they dominate.Edward: They're a leader.Lindsay: They're the market leader. Taking a step back here, one of the first decisions that you make when you're defining your brand is if I look at my customers, my sweet spot customers, the people who I really want to be our customers, if they're not buying us, what are they doing instead? I don't just mean direct competitors. In the case of Harley Davidson, it might be walking, it might be riding a bike, it might be driving, it might be owning a car, it might be renting a car. Harley Davidson, as the category leader, what they need to differentiate against is not other direct competitors but substitutes. That's why the Harley Davidson positioning is all about kind of the badass spirit of being a Harley Davidson owner as opposed to the size of their engine versus other motorbikes.They make fun of car owners. In their headquarters, they have parking spots for their employees, most of their employees do ride Harley Davidsons but then in the distant parking lot, like the boonies parking lot, they have spots for cars. They're trying to push off against cars, not other motorbikes. It's still about differentiation. It's just that the frame of reference is larger when you're the category owner.Edward: Why do people hire you, Lindsay? What's the pain point that causes them to bring you on board?Lindsay: Yeah. Usually, the CEO and the CMO, depending on the company, what I often hear at the beginning of an engagement is we are vague about what we stand for and therefore it makes it hard for us to have effective marketing but it also makes it hard for us to do other things. We're a little bit of throwing spaghetti against the wall when it comes to what our new products should be. When we recruit employees, we don't know what to tell them about our values and our culture. There's sort of like a pain of lack of focus. The desire for the brand strategy is to be a north star that solves that pain. The most readily available and probably the most immediately put into place outcomes are marketing.The brand is everything that the customer experiences of your business which is not just marketing. That's why it's so important that it's coming from not merely a marketing activity but really a full business activity.Edward: What are the key things that matter now? If I'm going to try to fix this build or my brand at the beginning, what should I be spending my time on? What matters most? What things can I ignore because there's a million things I could be doing.Lindsay: You mean like different aspects of building a brand?Edward: That's right. I talk to companies all the time, maybe they're not building a brand, they have a brand, at least they have a brand name and they're doing some stuff and they're just trying to figure out like where they spend time when there's a million things on their list. If they're going to spend time doing 2-3 things to improve their brand, what should those two or three things be? A lot of times, just trying to change the names is where they go to first. I'm pretty sure it's not the right answer.Lindsay: I mean naming is really, really difficult for a lot of reasons. Particularly in this mature internet, in the age of the internet where the desired domain is already taken, naming is so difficult. On the other hand, I do think it's worth getting your name right because it's so unforgiving. Once you have a name and you've built equity with your customers in that name, it's painful to change it and sometimes you do have to change it. It's better, I think, to get really clear about, this again goes back to, what do you want to stand for, in a word, like a single idea. A word or two or three, not like a multi clause sentence.What do you want to stand for, and your name, and your logo, and your tagline and all of your visual identity? Let all of those work together, and your product, all of those work together to express your brand. Don't pin it on just one thing. If you have a name and you don't love it but it's otherwise not problematic, consider the fact that you also have other real estate that you can use to convey your brand, so you've got your tagline. I actually think this is probably the most under-utilized part of brand identity. There's a lot of focus on naming and naming is really hard. In a lot of senses, you don't have much control over it because you probably inherited the name or you couldn't get the name that you wanted, but the tagline can make up for a weakness in a name.The problem is in order to define your tagline, you have to do your brand strategy to know what's the thing that you're going to message is. My first recommendation is define your brand. It doesn't mean you have to hire a consultant to do it. You can do this yourself. What it really takes is some humility and empathy, take a step back. What are we really here to do? What's the nature of the pain our customer is in that we're here to solve? What's that like? What is the promise that we want to be known for and that we can deliver again and again to accrue that trust?When you do that kind of heavy lifting of defining your brand strategy, it's actually not that hard to develop your tagline, or to choose a logo, or to choose your colors. Those things are not heavy lifting when you've done the upfront work of defining your north star. I think that probably the biggest mistake here—I get a lot of the angst of I don't like our logo, but step back here. The customer probably doesn't care that much about your logo if they love everything else about your business. Have you defined for your customer? Have you made it really easy for your customer to see what you offer them by sealing a promise.Instead of do I like my logo, instead ask the question: does my logo express the promise that I want it to express? Is it true to who we are? To take out some of the subjectivity here, it doesn't have to be that hard. When there's a massive undertaking to redesign a logo, I often get nervous because I wonder if it's covering up something else. We are too nervous about making a singular brand promise so we're going to have a really pretty logo with a really big agency that's going to do it for us. I'm a fan of a really awesome logo, but just like if you're building a house without a foundation, make sure that the bones are there first before a huge investment in something like visual design or logo.Edward: Lindsay, thank you so much for being here today. Before you go, tell me about your quake book. What books have you read that's really changed the way you think about the world?Lindsay: Yes. It's been such a joy to talk to you, Ed. Thanks for having me on your podcast. The book that really changed the way that I work is called Deep Work by Cal Newport. I alluded to this earlier with my digital minimalism, which is another book that he wrote by the way, but the idea is that we as humans, our most scarce resource is our attention and right now especially when there's so much competing for our attention, you have to really protect your cognitive time. Instead of getting to brass tacks here, what he advocates and what I've really started to do is block out the most quality time of your day for thinking. For me, it's the first two hours of the day, and don't let there be low cognitive tasks creep into that.Instead of going about your day and squeezing the strategic cognitive work into the margins, do the opposite. Plan it so the most midi-important thing happens when you're most on and really push out things like replying to emails, to the less cognitively valuable time of your day. That's Deep Work, and also I think that it allows you—it's a productivity tool in a way, but it also is a joy tool because it helps you to enjoy what you're doing more and not feel so rushed all the time.Edward: Lindsay, that's great. Thank you so much for being here today.Lindsay: Thanks for having me, Ed. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingbs.substack.com

Justin Lake is the co-founder and chief executive officer of Skyllful (formerly Venado Technologies), a provider of a digital adoption platform that helps frontline workers in the field use enterprise mobile apps more efficiently and effectively. With more than 25 years of experience in the mobile industry, he is a vocal advocate about the need for training and education as keys to maximizing mobile technology adoption, proficiency and productivity by the mobile workforce. Before Skyllful, Justin served in sales and business development roles at GTE (now Verizon), AT&T Wireless, Symbol Technologies and Stratix Corporation.

Today’s episode of “Your Dental Top 5” podcast with Amanda Hill looks at the top ways that you can be a little more assertive and stick up for yourself.   Episode Highlights:   Amanda’s top 5 ways to become more assertive DentalPost Brene Brown’s TED Talk on vulnerability   Quotes:   “Oftentimes we will allow our desire to please others to trump our desire to even consider what we want or stand up for what we deserve.” “Buckle up. Put on your big girl panties or tighten your jockstrap, and let’s dig in to how we can become a little more assertive and stick up for ourselves.” “Not believing in yourself, in your innate worthiness, can cause you to settle for less than you want or deserve.” “Shameless plug for DentalPost.” “Until you understand yourself, you can’t stick up for yourself.” “That way, hopefully, you won’t turn into a blubbery mess like me and cry to AT&T Wireless.” “All of a sudden, one day you go from doormat to opinionated, you could very well blindside your partner, or your friends or your co-workers as you unleash this new confidence.” “The entire situation could be taken care of by a quick conversation.” “I could choose to let that go, or I could choose to make a thing out of it.” Links: The Dental Podcast Network Channel One homepage:  http://dentalpodcastnetworkchannelone.otcpn.libsynpro.com/    The Dental Podcast Network Channel Two homepage: https://podcasts.apple.com/us/podcast/the-dental-podcast-networks-channel-two/id1478530429   Amanda’s email:   amandahillrdh@gmail.com

Terry Ogburn is the owner and Lead Business Coach of Ogburn’s Business Solutions. His proprietary coaching system and personal devotion to the development of others has contributed to the success of hundreds of small to large business ventures. Terry began his business career in 1979 when he invested his last $118.42 to start an air conditioning service business. 10 years later he developed his own business success program based on his experience and the teachings of his favorite business books. Terry successfully sold his air conditioning service business and was later asked to join UniGlobe Active Travel as a Director of Operations to boost individual store performance. In 1994 he became a founding team member of EXA Travel International and took on the role of Director of Training & Development and within two years the company grew to 11 regional offices, with over 2000 franchisees and went public in late 1996. Following the success of EXA, Terry embarked on a series of successful relationships involving turning around performance with corporations as: Radio Shack MetroCall Paging, AT&T Wireless, and Century 21 Real Estate. In December 2005, Terry chose to return to his true passion helping Independent Entrepreneurs and Small Business Owners plan, launch and develop their businesses.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Terry Ogburn, the owner of Ogburn’s Business Solutions. [2:55] Josh welcomes Terry to Franchise Euphoria. [3:32] Terry shares about his business history and what led him to the franchising industry. [4:09] Terry recommends for anyone interested in franchising to read the E-Myth Revisited by Michael Gerber.   [6:26] In two and a half years, Terry took his start up travel franchise company and sold it for $5 million. [9:22] One of the early lessons Terry learned was that you can sell a company much faster by switching from mass marketing to direct marketing. [13:43] For Terry, it makes sense to build franchises together in a pocket, because that’s where your strength comes from. [15:09] Terry shares that the secret to franchising is segmenting your market and then focusing on it. [16:24] Four things Terry shares are required for successful franchises are commitment, putting community involvement, goal-driven decisions, and visualization. [18:50] Ogburn’s Business Solutions offers a 12-week plan to help franchisors shape their business and get the proper systems in place to succeed. [23:01] Terry reflects on a time when he worked at Radio Shack and taught a lesson to a younger customer. [27:50] Terry is sharing a special offer that if you reach out to him on his website, he’ll give you an hour-long coaching session for free. [31:16] If you want to learn more about Ogburn’s Business Solutions, visit their website listed below. [31:44] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.ogburnsbusinesssolutions.com www.terryogburn.com

Jeffrey Gitomer is an author, professional speaker, and business trainer, who writes and lectures internationally on sales, customer loyalty, and personal development. His most successful title, The Little Red Book of Selling, has sold more than five million copies worldwide and has been translated into 14 languages. It was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of The 100 Best Business Books of All Time. All Gitomer's titles have reached #1 on Amazon.com, and collectively his books have appeared on major best-seller lists nationwide more than 750 times. Gitomer has also co-authored three other titles with writers Ron Zemke, Greg Dinkin, and Nikita Koloff. He also publishes Sales Caffeine, a weekly, multi-media e-zine (online magazine), which is distributed internationally to 250,000 subscribers.   Gitomer has given more than 100 presentations annually for the past 19 years, including public and corporate seminars, annual sales meetings, and keynote addresses, and is ranked in the top 1% of non-celebrity speakers by the National Speakers Association. Gitomer's seminar circuit includes appearances in North America, South America, Europe, Asia, and Australia. On August 4, 2008, at the National Speakers Association Convention in New York, he was inducted into the Speaker Hall of Fame. Jeffrey's customers include Coca-Cola, Adecco, Caterpillar, BMW, AT&T Wireless, MacGregor Golf, Ferguson Enterprises, HP, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Business, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg, Wausau Insurance, Northwestern Mutual, MetLife, Sports Authority, GlaxoSmithKline, AC Nielsen, IBM, The New York Post, and hundreds of others.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Jeffrey Gitomer is an author, professional speaker, and business trainer, who writes and lectures internationally on sales, customer loyalty, and personal development. His most successful title, The Little Red Book of Selling, has sold more than five million copies worldwide and has been translated into 14 languages. It was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of The 100 Best Business Books of All Time. All Gitomer's titles have reached #1 on Amazon.com, and collectively his books have appeared on major best-seller lists nationwide more than 750 times. Gitomer has also co-authored three other titles with writers Ron Zemke, Greg Dinkin, and Nikita Koloff. He also publishes Sales Caffeine, a weekly, multi-media e-zine (online magazine), which is distributed internationally to 250,000 subscribers.   Gitomer has given more than 100 presentations annually for the past 19 years, including public and corporate seminars, annual sales meetings, and keynote addresses, and is ranked in the top 1% of non-celebrity speakers by the National Speakers Association. Gitomer's seminar circuit includes appearances in North America, South America, Europe, Asia, and Australia. On August 4, 2008, at the National Speakers Association Convention in New York, he was inducted into the Speaker Hall of Fame. Jeffrey's customers include Coca-Cola, Adecco, Caterpillar, BMW, AT&T Wireless, MacGregor Golf, Ferguson Enterprises, HP, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Business, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg, Wausau Insurance, Northwestern Mutual, MetLife, Sports Authority, GlaxoSmithKline, AC Nielsen, IBM, The New York Post, and hundreds of others.   Brought to you by Haberland Group (HaberlandGroup.com) and Hardy Haberland's Programs (HardyHaberland.com).   This podcast is brought to you by Haberland Group. Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing. If you are looking for a world-class partner to work on marketing programs, go to HaberlandGroup.com and contact us.   This podcast is also brought to you by Hardy Haberland's Programs. Hardy provides educational programs for high performers who want world-class achievement, true fulfillment, and lasting transformation in their lives. He also provides consulting for established brands and businesses that have generated a minimum of $3 million in annual sales. If you need a catalyst for transformation and a strategist for success at the highest level, go to HardyHaberland.com and apply.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Doug Pereyda started his career as a Silicon Valley engineer, transitioning from aerospace (Lockheed) to major Internet companies (PayPal, Netflix) as the region redefined itself through rapid change and growth. Doug received his real estate brokerage license in 2003 after his role as Executive Vice President, Chief Technology & Information Officer at LoanCity, Inc. ($7B in annual production) and began investing in single and multi-family real estate, mainly in the Southeast portion of the USA. He currently owns a 73-unit apartment complex in Warner Robins, GA, and has invested in many other multifamily projects while finishing up his Silicon Valley executive career, which spans over three decades. Two years ago, Doug transitioned to real estate investing full time and continues to grow his diverse holdings in real estate through multiple investment channels. Doug has enjoyed teaching students as a guest lecturer at Santa Clara University where he obtained his MBA in 1993 and has served on the MBA Alumni Board at the University. He is also a private pilot and the chairman of a private foundation that supports disadvantaged youth. Alma Elizalde started her career as a retail store manager for AT&T Wireless more than two decades ago, transitioning from retail to healthcare in the pharmaceutical industry (Reliant, Alcon and Amarin). Alma received her real estate experience as CEO of Aidwithhouses LLC, where she conducted multiple real estate transactions in the Bay Area averaging returns of $75K on flips and 16% cash on leased properties.  Alma has also successfully been a note investor with 100% return in less than a year in the Bay Area. Alma is passively invested in multi-family deals in the Dallas Fort-Worth area and has retained a duplex in the Bay Area after selling off her other rental properties. She has a network of physicians in the Bay Area as part of her passive investor team.  Alma enjoys running, spinning, gardening, singing and reading. She has completed four Aids Foundation marathons, raising an average of $4K each.  She is a monthly contributor to Bay Area Rescue Mission, Children International and Christ the Light Cathedral. What You Will Learn About: The benefits of tax liens and deeds for buying and selling properties quickly The quick and dirty bonuses of buying low, selling low, and getting out of a property as soon as you can How Doug has handled bad investments and course-corrected when things haven’t gone his way  Alma and Doug’s most important lessons for aspiring investors regarding flipping, managing risk, and more Why you should ALWAYS go and see the property before making any decisions about it The differences between online and in-person auctions for property Stories on determining your asking price, minimum, and maximum offers Maintaining discipline to avoid overbidding on properties Resources from Ted Thomas: Website: www.tedthomas.com Website: www.tedthomaspodcast.com Email: info@tedthomas.com Video: Your 6 Minute Tutorial On Tax Lien Certificates Video: Your 6 Minute Tutorial On Tax Deed Investing Case Study: A Case Study On Tax Deed Investing Resources from Doug and Alma: Doug’s LinkedIn: https://www.linkedin.com/in/dougpereyda Alma’s LinkedIn: https://www.linkedin.com/in/alma-elizalde-58330363

Dan Hesse Catholic CEO. Dan is the former CEO of Sprint.  Prior to that he was CEO of Embark, Terabeam and AT&T Wireless.  Currently Dan is on the board of Akami Technologies, PNC Financial and Just Capital.  Over the years Dan has received many accolades, including “Most Influential Person in Mobile Technology” by LAPTOP magazine and the Wireless Industry “Person of the Year” by RCR Magazine.  Glassdoor named him one of America’s highest rated CEO’s by employees.  For his last 2 full years as CEO, Sprint’s Total Shareholder Return ranked No. 1 among all S&P 500 companies. Dan and his wife Diane have 2 sons and live in Kansas City.

Jeff Tennery is the founder & CEO of Moonlighting and has spent 25+ years in senior executive leadership roles in the mobile space via Verizon, AT&T Wireless and Millennial Media. Jeff has spent the past year “moonlighting,” helping friends and co-founders on nights and weekends build the first on-demand mobile marketplace (you will hear his commentary on the 41st hour in the pod! and when/how/why to start a business). Prior to founding Moonlighting, he was responsible for delivering hundreds of millions of dollars annually across 50,000 applications worldwide, playing an instrumental role in Millennial Media’s 2012 IPO. He has incredible insight for those that want to start a business, the future of blockchain plus a stroll down memory lane at Miami talking MGT 495, being a Miami Merger and loving his cheese fries!

Corey Young joined Omni Practice Group in 2016 after a twenty year career as a general dentist and practice owner. In addition to his dental background, Corey has a Master’s in Business Administration, is a Certified Valuation Analyst, and is an Accredited Business Intermediary. Transitions in dentistry can be a complex process and Corey enjoys using his advanced training and personal experience to help his fellow colleagues navigate these sometimes turbulent waters. Rod started Omni Practice Group in 2004 after a career in finance and accounting at AT&T Wireless. His background gave him the experience in a variety of areas including accounting, legal, negotiations, and real estate which translates perfectly into the broker world. Rod has also worked in consulting dental practices on how to grow your practice. Rod has written numerous articles that have been published in Huffington Post, Dental Economics, several state and local associations and hopefully soon, Dentaltown. Rod enjoys seeing a seller fulfill their dream of retiring and transferring their legacy to a young buyer who matches their philosophy and management style.

Collin Holmes, founder and CEO, started chatmeter in August, 2009. Prior to chatmeter, Mr. Holmes was VP of Product Management and Marketing at V-Enable (now xAD). His extensive experience in the local search industry, both online and mobile, provides a solid foundation for the direction of the company. He has worked in leadership roles at several other startup companies and held other notable positions in product and marketing roles at Akamai Technologies and AT&T Wireless. He earned his MBA from San Diego State University and a BA from UC Riverside.

We all have that loud voice inside our head screaming at us to avoid doing things that make us comfortable. While this voice is just trying to protect us, we must learn how to silence this voice and not let it stop us from going after our goals or making our voices heard. Karen Worstell went from being a mom to toddlers who couldn’t afford to buy groceries to the Chief Information Security Officer for companies like AT&T Wireless and Microsoft. Now, Karen coaches women in tech and has a consulting business around tech and risk management. In this raw and powerful episode, Karen shares why you must make peace with the skeptic voice inside your head and listen to the whisper of your heart, her advice for maintaining your resilience when things become difficult, her mission to help companies realize they should be encouraging their employees to be their truest selves instead of forcing them to fit into a set company culture, and so much more!

Are challenges causing your small business to slow down?  Do you know what to do but have difficulty implementing? Are you working in your business rather than on your business? In this podcast, Matt and Dan speak to Terry Ogburn who shares lessons that years of experience running his own businesses and turning around large scale businesses have taught him. Through this experience, he crafted his proprietary coaching system to develop others which has contributed to the success of hundreds of small to large business ventures. Terry Ogburn is the owner and Lead Business Coach of Ogburn’s Business Solutions. Terry began his business career in 1979 when he invested his last $118.42 to start an air conditioning service business. In 1984, he won the award for “Outstanding Young Businessman of the Year” for the State of Florida. His success led him to join several large-scale businesses to turn them around including UniGlobe Active Travel, Radio Shack, MetroCall Paging, AT&T Wireless, and Century 21 Real Estate. In December 2005, Terry chose to return to his true passion which is helping entrepreneurs and small business owners plan, launch and develop their businesses. You can connect with Terry through the following website and social media platforms: Website: www.ogburnsbusinesssolutions.com Twitter: @TerryOgburn LinkedIn: Terry Ogburn Instagram: @ogburns_business_solutions For SPRH listeners only Terry is offering an exclusive FREE half-hour session with him to look at one challenge you are facing in your small business. Listen to the full podcast to find more details.   The book Terry mentions in the podcast as a must read is by Patrick Lencioni, The Five Temptations of a CEO, and can be purchased here. --- Remember to subscribe to the SPRH Podcast on iTunes or on the Podcast Addict App on Android, rate it, and share it with your friends, family, and colleagues! Start your day with the right positive affirmations by joining Dan’s The Success Happens Movement Facebook group. Are you taking massive action in your life? Want to share your successes and support others who are also taking massive action? Then join Matt’s Facebook group The 3% Tribe. You can also visit our SPRHPodcast Facebook page for more updates.

Will you help support the podcast in 2018? Learn More: https://www.patreon.com/blc   This episode is powered by Jumpstart:HR, LLC - HR Outsourcing for Small Businesses and Startups http://www.jumpstart-hr.com   Terry Ogburn is the founder of Ogburn's Business Solutions where he specializes in teaching entrepreneurs foundational skills such as time management, relationship building, and particularly infrastructure analysis.  Since he risked his last hundred dollars to go into business back in 1979, he has worked with clients ranging in size from solopreneurs to AT&T Wireless. https://www.linkedin.com/in/terryogburn/   https://m.facebook.com/togburn1   https://www.facebook.com/Ogburns-Business-Solutions-138513996177098/   Get Social:  Joey Price //  IG - www.instagram.com/joeyvpriceHR   T - www.twitter.com/joeyvpriceHR FB - www.facebook.com/joeyvprice    Listen:  iTunes - https://itunes.apple.com/us/podcast/business-life-coffee-entrepreneurship-life-hacks-personal/id1031048631?mt=2 Podbean - www.businesslifeandcoffee.podbean.com SoundCloud - www.soundcloud.com/businesslifeandcoffee    Connect:  Twitter - www.twitter.com/bizlifecoffee  Instagram - www.instagram.com/businesslifeandcoffee Facebook - www.facebook.com/businesslifeandcoffeee   Website - www.businesslifeandcoffee.com      Music: http://www.bensound.com/royalty-free-music  

This week's guest is Mike Albaek, Owner of Proletariat Pizza in White Center, just south of West Seattle. Mike and his wife, Stefanie opened Proletariat Pizza in 2009 and have created a friendly neighborhood pizzeria, using quality ingredients to make great pizzas. Highlights From This Episode: Mike and Stefanie Albaek have lived in West Seattle they bought their house here in 2003. They wanted to start their own business and were looking at all sorts of options. Stefanie's background is as a hair dresser, so they thought about opening their own salon. Mike had fallen into his job in the Telecommunications world was realizing that he wasn't real happy in that line of work. And then Full Tilt Ice Cream opened in White Center, followed shortly after by Zippy's moving to their new location in White Center. through frequenting these two great businesses, he got to know the owners and found inspiration. Mike got to know Justin (owner of Full Tilt) and Blain (owner of Zippy's Burger) and was inspired by both of these new businesses to start a new restaurant in White Center and helping add to the new character of the neighborhood. They were initially considering opening a sandwich shop but Justin suggested that what White Center really needed and wanted was a local pizza shop. So in 2009, Proletariat Pizza was born. The plan was to open Proletariat and Mike would continue working his tele-communications job at AT&T Wireless for another 6 months... which turned into 2 years before he was able to step away and have Proletariat be their singular focus and income source. What do you love most about what your business now? Being part of the community and being able to talk with and get to know the customers. The interaction with the customers is his favorite part. What was most surprising or unexpected with opening your own business? How the business has evolved. What they envisioned the business being one thing when they opened but it ended up evolving into a very communal, family friendly neighborhood pizzeria. What is your business known for? A regular family neighborhood gathering place with good pizza. What set's you apart from others in your industry? What is your greatest strength? Being the face of proliferate and being able to interface with the customers What habit do you wish you had? Being able to get by on less sleep. What are you passionate about? Doing things right. Talking to the employees to treat the employees using "the golden rule" and treat others like you would want to be treated. What is your biggest challenge now? Managing employees (having grown from just a few employees to up to 25 at times) and getting information out to all of them without constantly having meetings. What is the biggest lesson you have learned in addressing this challenge? They are still learning it but just writing down procedures and having an employee handbook has gone a long way. In the past, what was holding you back from becoming the entrepreneur you are today? Fear of failure and fear of making the leap to self-employment. What is the best advice you have ever received? Make sure to get together regularly with like-minded business owners and being able to share experiences, and lessons... and hear that what your going through as a small business owner are the same things they are going through or have gone through and you can commiserate and learn from each other. What is a personal habit that contributes to your success? Wanting to do things right. Want to make a good product with good ingredients... not just trying to slam out a cheap product and make some money.  What is your one book recommendation for our listeners?Anthony Bourdain - Kitchen Confidential: Adventures in the Culinary Underbelly or Charles Bukowski Parting Guidance - For other business owners - "Take vacations" and learn to rest.   Episode Links & Resources: Guest's Website:  https://proletariatpizza.com Like on Facebook: https://www.facebook.com/Prolepizza/ Follow on Twitter: https://twitter.com/Prolepizza Guest's recommendations (other great White Center establishments): Full Tilt Ice Cream, Zippy's Giant Burgers & Noble Barton Learn more about Christian, other projects he's working on and his business at: www.Sea-Town.com Ways to Subscribe to The Sea-Town Podcast: "Like" the Sea-Town Podcast FaceBook Page HERE Click here to subscribe on iTunes Click here to subscribe on Google Play Click here to subscribe on TuneIn Click here to subscribe on Stitcher

7 items on the main agenda and 3 items on the consent menu. The PSHSB will provide a presentation detailing the AT&T Wireless outage of 3/08 as part of the agenda.

7 items on the main agenda and 3 items on the consent menu. The PSHSB will provide a presentation detailing the AT&T Wireless outage of 3/08 as part of the agenda.

Kevin Watkins is a freelance art director, editor, and motion graphics designer in advertising and filmmaker from NYC originally from South Africa.Kevin has worked as both a Associate Creative Director and Senior Art Director for a variety of major clients including: American Express, AT&T Wireless, Heineken, Lego, Sprite, and RCA. He has won awards for his artistic work in advertising including the Cannes Silver Lion and Best of Show at the New York Advertising Festival.  He has directed several award winning short films including String, You Were Perfectly Fine, and Hose, an animated film about a garden hose.Hose is screening at several film festivals including the Historic Digital Cinema Festival, The Kids First! Film Festival, and the Nantucket Film Festival.