Podcasts about Haha

  • 2,768PODCASTS
  • 4,768EPISODES
  • 48mAVG DURATION
  • 1DAILY NEW EPISODE
  • Mar 14, 2022LATEST

POPULARITY

20172018201920202021202220232024


Best podcasts about Haha

Show all podcasts related to haha

Latest podcast episodes about Haha

Beyond The Bump
How on earth did you handle being pregnant with a toddler & navigating a breakup during Covid? - with Greta Couldwell (Jayde's sister-in-law)

Beyond The Bump

Play Episode Listen Later Mar 14, 2022 60:00


In our 118th episode of Beyond the Bump, we chat with Jayde's sister-in-law and best friend Greta. We have Greta in the poddy today because of her strength - she became a single mum last year while she was pregnant with her second child. We hope this episode inspires and motivates women who are in relationships that they no longer want to be in. Show note links for support: Social worker at Centrelink Red Cross BTB single mamas club!Beyond the Bump is a podcast brought to you by Jayde Couldwell and Sophie Pearce! A podcast targeted at mums, just like you! A place to have real conversations with honest and authentic people. Follow us on Instagram at @beyondthebump.podcast to stay up to date with behind the scenes and future episodes. This episode of Beyond the Bump is brought to you by Andie Swim:We are interrupting this episode with an important notice!We know how you all LOVE swimwear, so we are working with the amazing Andie Swim that offers the best fit and comfort while chasing those little turdlers around in style!Haha, yes, Andie Swim gives all us mamas confidence with the best possible fit for every shape and size!And don't worry, Andie Swim offers a range of bum coverage options as well as long torso styles. Their inclusive swimwear offers sizes ranging from XS - XXXL -- that's up to size 28/30 in Australian sizing!)If you would like to find out more about Andie Swim you can head to their instagram @andieswim and check out their online store at andieswim.com.au You can also use our discount code BUMP15 which gives Beyond the Bump listeners an exclusive 15% off for a limited time.

The Innocent Broadcasters
Sherryl Signs with The Jokers?? - Breakroom #14

The Innocent Broadcasters

Play Episode Listen Later Mar 11, 2022 2:16


Haha jk... but Me and Bill discuss what it would be like to have Sherryl on our team. TL;DR: It'd be like when Michael Jordan joined The Wizards. --- Support this podcast: https://anchor.fm/aaron-stirewalt17/support

Kalo Lee
Vanavond bak ik rundersteaks, filetlapjes, ribbelfrietjes en markeel met spinazie - Kijk mee❣️

Kalo Lee

Play Episode Listen Later Mar 10, 2022 27:39


Vanavond Is het steak filetlap en makrele avond. Haha ja! Raar? Neh, het is eigenlijk aan de lopende band vlees- & makreelavond hier. Zo heeft ieder gezin wel z'n eigen gezinsdingetje. Sommigen vinden mijn videos rustgevend en worden er blij van. Ik hoop dat jij er ook wat aan hebt!

LinkedIn Ads Show
LinkedIn Ads Budgeting and Prediction - Tools Spotlight - Ep 55

LinkedIn Ads Show

Play Episode Listen Later Mar 10, 2022 49:27


Here were the resources we covered in the episode: Email the guest: jon@shape.io Coupon Code on Shape.io: B2 NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript AJ Wilcox Managing budgets on LinkedIn Ads is so hard. Help! Well, not when you're using one specific tool. Stay tuned to hear all about it on this episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. AJ Wilcox Hey there LinkedIn Ads fanatics. So the LinkedIn Ads partner ecosystem is still pretty thin, especially when we compare it with those super robust partner ecosystems across all the other ad platforms. So we want to start shining a spotlight on some of the most valuable and useful tools that us advertisers can get used to and get to use for better performance. Today's episode is covering a LinkedIn Ads tool that you may not have heard of, Shape.io. It's a tool for budget reporting, budget prediction, and even budget management. It's a very niche offering, but the things that it does, it does very, very well and it's priced very reasonably. Most advertisers I've talked to haven't heard of the tool, so I wanted to introduce it a little bit to you. Now this episode is not meant to be an ad for Shape.io. I'm a longtime user, for sure, and I do gush a bit in the episode about just how useful we found the app. The recommendations that I make here, though, are my own and shape didn't compensate us to be featured here. Alright, with that out of the way. Let's jump into the interview with Jon. AJ Wilcox All right, Jon Davis. Jon is a co-founder of Shape. He spent seven years as a PPC consultant, an agency analyst, and a department manager before leaving to build useful apps for other PPC analysts. The origins of shape come from problems Jon saw firsthand in our industry, he focuses on product direction, customer service, and sales for the company. Jon, anything I missed here in the intro? Jon Davis Yeah, well, AJ, first off, thanks a lot for having me, I'd say a little, maybe just a little bit more about where our company is Bend, Oregon. Really cool town, if you're into mountain biking, or skiing, snowboarding. Or if you'd like to play golf, like I do golf more my favorite hobbies. I've got two little boys that are four and six years old, that take up a lot of my time and not too much else really, truly interesting about me to be honest. My wife is pretty interesting. She is a former professional cyclist for about 10 years. Raced for team USA, has climbed every mountain in Europe on her bike, and has a lot of really cool stories. She ran track at University of Oregon, which is a really big deal for us out here that live in Oregon. So that's a little bit about the personal life and if you want to hear anything really interesting, get my wife on maybe if she ever gets into digital marketing. AJ Wilcox Love it! Well, I can't say any way that I would have like come across your wife because I have not climbed every mountain in Europe. I was just skiing this last weekend. So that is super cool. I will have to make my way up there to Bend. Jon Davis Yeah, we're about let's see from our office here about 25 minutes from the bottom of the lift at Mount Bachelor, which is our local mountain here that has a lot of great terrain and a little bit of a bummer this year, low on the snow here in Oregon this year. But Bend is a great town to come in the summertime. Really great weather, no humidity. And I could go on and on and sound like a tourist worker for the City of Bend, but if you like high elevation mountain towns, you should come check out Bend for sure. AJ Wilcox I do. I like how high elevation and I especially love the no humidity thing. I'm on my way now. Jon Davis Yeah, I lived in Georgia for about 10 years so I'm ready to never go back to humidity ever again. AJ Wilcox Oh, I get that. Cool. Well, obviously, I want to have you on here as a tool spotlight because Shape is I think the only tool I know of for LinkedIn ads that does what it does. So do you want to tell us a little bit about what the challenges are that advertisers face and how shapes solves them? Jon Davis Sure. First off, I'd be really curious. How would you describe what Shape does? As a customer? Are we allowed to say that? AJ Wilcox Yeah, we totally get you. Okay, so I probably will have said this in the intro. But I've been a longtime user of Shape, right, as soon as you guys got access to LinkedIn's API. I think I was one of the first if not the first user and I'm a big fan. So that being said, yeah. What Shape does it from my experience here is its budget tracking and its budget prediction. You know, for all of our clients, let's say we have 50 clients all advertising right now, at any given time, we can be getting alerts of like, hey, we've spent 48% of our month's budget on like, halfway through the month, and I'll know I'm on track, or we can have it automatically pause campaigns, if it's three days till the end of the month, and we've already spent all of the budget. So it's pretty much an insurance policy against like, spending a client's budget incorrectly. What would you add to that? Jon Davis Yeah, good job. Are you interested in SDR role or anything here at Shape? That's really our focus is budgeting and helping PPC analysts budget at scale. My background, like you said is in PPC, working as an outside consultant to agency analysts to managing a department of eight analysts at an agency and my background was working specifically in industries like self storage, multifamily housing, senior living communities. Our clients had lots of different budgets in lots of different places, all with managers at that apartment community that had a vested interest in how their budget was being spent. They had a lot of stakeholders. One thing I always say is, nobody has overspent more PPC budgets than me and my career back when I was an analyst. I got promoted to a manager role, but was still trying to manage budgets, and was over my head and things were slipping through the cracks. For me, it always felt like man, this shouldn't be this hard. And that is, you know, really where Shape tries to step in and help. The first version of shape was really focused on, like you were saying, just a pure alerting out to you, hey, you're about to run out of your budget, here's an email alert. Phase two of shape was allowing you to from the interface, when you got that alert went in, saw, oh, man, I need to pause these campaigns, or I need to raise the budget, whatever it is to do that right from Shape and be able to push those edits. So to move out from just being that reporting and alerting tool and then the phase that we're still living in today with Shape is to do a lot of that through automations and layering different automations on there, if you choose. So let's say you've got a PPC client with a $500 a month budget, you've got 10 campaigns across Google, LinkedIn, Facebook, all these places, feeding off that $500 budget, link those campaigns into that budget and when our system detects, you've hit that $500, like you see, will shut those campaigns down, pause them for the rest of the month, wait either to the beginning of the next month, or for more budget to be added and turn those campaigns back on. So really automating a lot of that manual work. I've seen every budgeting spreadsheet template you could imagine working in this space over the years and there's just no substitute for software coming in checking it every hour, every half hour for spend providing predictions, like you say, to help you kind of predict where you're going as well. We really primarily sell to agencies because they're facing that scale problem more than an in house team. We have a few in house customers, which we say are like in house teams with agency dynamics. So maybe they have a lot of franchises they're managing or something like that. But for us, really, we found that PPC agencies are where we have the most product market fit and where people find the most value. Our original name was Steady Budget, before we change to Shape and rebranded. So we've really been focused on budgeting since we released this product. AJ Wilcox Alright, so this might be leading the witness a little bit, but I'm curious to hear from you. Why is this an important problem to solve? What's the downsides or risks to overspending a budget? Jon Davis Sure. Yeah, I speak from my experience as an analyst. I knew the client would like kind of care maybe about what the cost per click was, I knew they at least have some interest in click through rate to see like how well their ads were responding. But I knew for sure, they cared about how much they spent at the end of that month, or the end of that cycle. And so for me, budgeting has always been one of those core things that really, clients are really focused on. I've really view a lot of PPC really kind of circles around three main pillars. There's the client, there's the analyst that they've hired, and there's the budget that they both agreed to. And that budget, client, customer, analyst relationship is one that kind of rotates around almost every PPC campaign, I think out there and by kind of like keeping that at the core and organizing all your data in Shape around those budgets, I think it works really well for agencies that that's really the first goal, okay, let's make sure we spend the budget accurately. You've got that confidence with your client and customer that hey, they said they're gonna spend $600 bucks they spend $600 bucks, we can trust them to do that. Now let's focus on more deeper agency client relationship things through communication and writing new ad copy and getting new test set up. AJ Wilcox I love it. I just want to add on to that. When I very first started B2Linked as an ad agency, I went out and I had to get business insurance and looked at all kinds of different insurances. I realized the most important thing, the worst thing that I could end up doing to a client is overspending their budget. This is spending money that they did not give us permission to spend. So I talked to several insurance agents at the time, not a single one of the policies I was looking at would cover overspending. So I realized I am on my own, it only took one overspending a client's budget before I went, Ah, I get this. This leaves me legally liable here. I think I need Shape. Jon Davis Yeah, we've been there too. We've researched the same thing from our end, like, hey, let's say servers went out, stuff that goes crazy early on, and there's a hiccup can we get insurance for that? Really it doesn't exist. Early on in Steady Budget Shape history in 2014-2015, I definitely stayed up at night a little worried about that. Now six, seven years in, if we ever get a support ticket, that's like a Shape overspent by budget or there's, you know, some fire like that that comes up, I know for sure that shape did what it was supposed to do, because that's our number one priority as a software. We have to be that insurance policy and every single time somebody or client or customer comes to us, you know, they believe in overspend occurred in Shape, it's every single time user error, or some setting they didn't get changed maybe the way they were supposed to. We really view that as our responsibility to help educate them on that, but from our perspective, I now sleep soundly knowing that we pause the campaigns when we're supposed to pause them, we turn them on when we're just supposed to turn them on. The code is as bulletproof as it could possibly be because we are out there. You know, we're out on the limb saying we're not going to overspend these budgets. Shape processes over a billion dollars a year in ad spend for our customers. And I promise you, we don't have a billion dollars in our bank account right now to potentially cover that overspend. So one thing that we believe 100% is the logic is rock solid because it has to be. AJ Wilcox Very cool. One technical question I've got for you. I wonder how much will Shape allow a campaign or an account to overspend? And also having API access to LinkedIn Ads myself, I know that the API is kind of weak, it's limited, at least in the past, LinkedIn has limited us to say, you are not allowed to request the same information more than four times per day or something. So realizing that you can only inquire from LinkedIn's API every so often, how much exposure does that allow you or kind of force Shape to not have noticed and overspend since the last time it requested? Jon Davis Sure, yeah, the good thing is working with them like on the tech side as a software provider, that's then going to license your software out to other providers, as you get a little different parameters and a little bit more often than maybe, you know, going as an individual through the API for your own account. So we have the ability, we're pulling in to make sure that no overspends occur. On a platform like LinkedIn where you're seeing pretty high cost per clicks and, you know, if you get a setting wrong, you can get away from you quick, we're able to really check on that spend at least once an hour through the day. AJ Wilcox Great. Is there any sort of logic to say, it looks like we're getting close to a budget so we're gonna start checking more often? We're gonna check every 15 minutes rather than every hour? Jon Davis Yeah, great question. And we do. So as we like, see that percentage of budget remaining kind of tightening up it, those types of budgets will float a little higher up into the queue priority that we have run it through and our logic that's just constantly churning through all the budgets on our platform. So we're trying to check that a little more often as we can as it gets kind of down closer. The other thing is, we've got a lot of previous data on how rapidly the those campaigns can spend so we can make a judgment around, okay, well, we don't have to start dialing up that check just yet, because we got a really good feel for how much this is going to spend based on historical data and with some of our automations we've got a little built in buffer on the underspend side of a couple percent, to make sure that if we err one way or another, we're going to make sure we under spend that budget by a percent or half percent then over spend it by a percent or half percent. AJ Wilcox I love it. That's fantastic. We've mentioned a little bit about this, but tell us about your relationship with LinkedIn, as well as the other ad platforms. Who do you support? What's your relationship like all that? Jon Davis Well, my personal relationship with LinkedIn is mostly as a user, somebody out there trying to promote my B2B software, putting How To videos up. It's really been, for our company, one of our most powerful channels to getting new product releases out there, getting some engagement on videos. I've run LinkedIn campaigns for myself and others and have some experience in there, but my primary professional background is with Google Search Ads. That's where I spent the majority of my career before leaving to work on software to solve PPC problems. I graduated college in 2006. In about mid 2007 was learning more about, I was in marketing, I was working in sales making 100 outbound calls a day. I thought hmmm, it'd be a lot easier if people called me and started working on our company website to get optimized for some SEO basics, which back then you could send almost anything to page one with a few easy tweaks, it was a magical time to be in digital marketing. From that time of like 2007, when I realized that these are people searching for products. Here's, you know, this search engine serving up ads for people that want to be shown to those people, it really did feel like magic to me, and I've been in PPC for the last 15 years ever since. So my relationship kind of goes back through the agency world every way you kind of touched the various platforms and Shape in particular, we sync with Google, Microsoft, Facebook, LinkedIn, Twitter, along with the Facebook, you get instagram along with Google, there's YouTube. So for those real main platforms, we go really deep with our integrations, there may be other PPC platforms out there or reporting platforms that have 500 data connections with every possible place, you can imagine pulling in a piece of data, we've really honed in on the top five, eight places that be placing ads for your clients and focused on really deep integrations with those where instead of just reporting on that data, we're pushing back out a lot of automations to all these platforms that we can. And so I think I've tended to live a lot in the search world, so one of the big reason Shape exists is combining search and social kind of into one budget. You know, a lot of these ad platforms don't have too much incentive to really integrate with other data. I don't think it's going to be too soon to where Google is going to be pulling in LinkedIn data. And LinkedIn is going to be allowing them to make like two way changes on a lot of campaigns through their tool. Through the years, there's maybe like backdoor ways in platforms have done it, and you're seeing Microsoft maybe take some steps. But none of the products are really enterprise or agency scale level, they're really meant to kind of help the individual advertiser manage, you know, a few campaigns, not the agency manage 1,000s of campaigns. So that's where one of the big things that Shape allows you to do is pull in all those campaigns from different places, put it under one client, micro group those in the budgets, and feel really good. You're spending your budget allocation where you want to be spending it. Jon Davis Love it. Any future plans for other platforms, like are you thinking Snap, or TikTok or any of those that you might want to support in the future? Jon Davis Yeah, so we're always getting requests, for sure. Really, that those are, you named a lot of the next big ones that we're looking at. Snap, Pinterest, TikTok are on our list, and really focused on bringing in new types of Google campaigns that they're finally allowing through the API. So really, where we run into more friction with our customers isn't necessarily bring on a new outside, like TikTok type, but not being able to pull in Google campaigns that they don't allow through the API. So up until like six days ago, you couldn't get any local service ads from Google out of their API and now it's just in beta and we're able to run testing. We're also exploring, there's some kind of data aggregation tools out there like Airbyte, and some other places where you can normalize a bunch of data and we could offer a lot more integrations. We're quickly kind of using that as a middleman, but right now Pinterest, TikTok, Snapchat, definitely the ones that we're targeting the most right now in terms of moving into those platforms and really as somebody that thinks a lot about our product direction, that's the one thing I really feel good about is a lot of our feature requests aren't necessarily like, hey, we need shape to do this new thing around budget management, it's more, hey, can you bring in these other campaigns and have them do for us what shape does for these other platforms? AJ Wilcox How mean is that of Google to be like, hey, we'll pass through the API, any information about your spend, except this one ad format, or this one objective? And all of a sudden, you're like, hey, of course, we want to be able to support all this, but the platform itself doesn't let us like, oh, you know, gets my goat. Sorry about that. Jon Davis Yeah, that's right. And that's one thing that we kind of, look at it. And in terms of we like to kind of look at ourselves as sort of a speedometer that can like accept any spend from any platform and give you, you know, the analyst a really good idea of what speed everything's spending at and moving at, and being able to pull in more channels there is key. Without that data feed and without Google allowing everything to be pulled in, you know, it's a struggle for us to add value. But the new Google Ads API know we're focused on LinkedIn, but the new Google Ads API that just has finally come out of beta and has been released has been a real huge thing for third party software's like us. It's been a lot of work to change every single call over to the new ads API, but Google, I think, can be slow to react in this case, they're finally give it understanding that, hey, if these third party software's like ours are supporting these clients, we need to give them the ability to pull all their spend in these tools because they're building workflows and systems around them. AJ Wilcox Totally. Alright, what strategies have you seen advertisers use and see great results because of using Shape? Jon Davis Yeah, I think really, the best way that we help analysts deliver better results is saving them a lot of time budgeting. Time that can be better spent, you know, thinking about how to improve those results, not just how do I spend $22 a day on this campaign or $38 a day? How do I get back on pace? Freeing up that time that you're not exporting a download into Google Sheets, reformatting, emailing, putting a CSV together and emailing out to the customer. Those are really places where we've seen the big savings. Within the app, we've got tools like Budget Pacer, that help people to see maybe opportunities to put more spend into a certain campaign with a lower CPA or a higher return on investment, whatever data you're pulling into Shape. With Budget Pacer, your there's a lot of different tools and dials you can turn to give you sort of like, hey, I want to prioritize CPA or I want to prioritize just raw conversions and get different predictions on what daily budget you should be saying at the campaign level based on those parameters. We see a lot of customers getting great results with Budget Pacer, We will see changes come through that are, you know, so and so changed daily budget to $38.12. And I'm like, Well, I know that was a Budget Pacer change, because I don't think they calculate, you know, $38.12. So we really see good results there from helping people one save a lot of time that they were previously doing manual work out of spreadsheets and workflows that were brutal. You know, as an analyst, I knew like the beginning of the month was always rough for us, because it was like, Okay, this is reporting time, I'm going to go, I'm going to be downloading a bunch of stuff, I'm entering in all these spreadsheets, and, you know, to kind of have a tool that would break that I kind of always wanted when I was in that scenario sort of break out of that kind of cycle and focus on more of the creative side. That's where we've seen the most positive results. And, you know, I think our core feature of pausing campaigns before they overspend is one that kind of eventually gets people don't even think about it anymore. They're they're not even worried about overspending a campaign ever again, where before they came to us a lot of customers that was like you were saying one of their chief concerns that the company was not overspending these budgets they've been trusted with? AJ Wilcox Yeah, I see what you mean by time savings, can't tell you the number of times that past companies, the CMO would come to me and say, Hey, are we on budget? Like, what number are we going to hit by the end of the month? And if I would have had Shape back then, I could have just looked at the graph and said, but instead I had to export everything by day. And, you know, plot spend by day and figure out how many days left in the month and do a trend line to show it. I'm decent at Excel, but I'm not a wizard. So that kind of report might take me 20, 30 minutes to put together whereas Shape tells you exactly what you're shooting towards. So I love that. AJ Wilcox All right, here's a quick sponsor break and then we'll dive right back into Shape. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox If the performance of your LinkedIn Ads is important to you, B2Linked as the agency you'll want to work with. We've spent over $150 million on LinkedIn Ads, and no one outperforms us on getting you the lowest cost per lead and the most scale. We're official LinkedIn partners. And you'll deal only with LinkedIn Ads experts from day one. Fill out the contact form on any page of B2Linked.com to chat about your campaigns, We'd absolutely love to work with you. All right, now, let's jump back into it. AJ Wilcox What are some of the results that your advertisers have seen in doing business with you? Have you had any like case studies or anecdotal evidence where they come to you and say, Thanks, you saved my bacon? Or this helped us so much? Or what are some of those? Jon Davis Yeah, well, I think, you know, most people out there thinking about LinkedIn are focused on LinkedIn. We've got a case study on our site. I don't know if it's company you've heard of, it's called B2Linked? Haha! When we talked to your team about what was life like before Shape or after Shape? What we really found was like just what we were saying your team estimated about 70% of their time that they previously spent on budgeting, which is hours and hours and hours a week. Now, it's just gone. And what we see really across the board with people that are trying to manage a lot of budgets is once everything's on boarded, set up, immediately, all that time that was spent budgeting is now freed up for other things. It's not uncommon for me to hear from an analyst like, Oh, I've got 10 hours in my week back, 15 hours in a week back. Working with larger agencies, we interact with a lot of accounting teams too that are responsible for reconciling ad platform spend at the end of the month. Just last week, an accountant sent me a thing, it's like we've just on boarded shape and now I need to pick up a new hobby because I don't have to spend as much time in the evenings manually entering ad spend that's getting reported on from PPC. Those are really fun for me to hear, because I was that analyst spending hours a day in Excel. To know that now they're able to think about the landing page they're sending the ads to, think about testing this new Google campaign type, and just pulling it into shape and not worrying that it's going to go crazy spend. Those are the things that I think are really fun about PPC and will keep better and smarter people in the industry for longer. AJ Wilcox Totally. That definitely resounds with me. If we as creative professionals and technical marketers are spending all of our time doing mind numbing, like crap work, busy work, rather than doing what we should be doing, which is developing good offers and good creative and managing the platform. I think it's a great thing. I'm curious. I know Google was famous early on for allowing you to spend more than your daily budget. And now LinkedIn has followed suit, depending on the objective you choose. They can overspend your daily budget by 20 to 100%. Have you found a situation where Shape has caught an overspend and been able to pause it before even the platform itself could do it? Jon Davis Yes. So one of our core features is really based around protecting against just that from the ad platforms. We have a feature called autopilot and there's two different settings on that. The first setting is let's give a budget a $1,000, here's the 10 campaigns. Let's turn on autopilot and let's say it's a monthly budget, we hit the $1,000 this month, turn it off, wait for the first day ofthe next month, turn it back on. Another version of that autopilot is daily autopilot. What that does is it takes the amount of budget you've got left divided by the number of days and sets a daily budget for those campaigns and when we see that daily budget reached, we take action to pause those campaigns within that day, wait for the midnight start of the next day, and then turn it back on. So let's say you've got your daily budget set at $50. Okay, Google and LinkedIn, they were rubbing their hands are like, alright, 50 bucks, that means 100, I'm ready to go. At about, 1:00 or 2:00 in the afternoon, you spent your 50 bucks, Shape comes through does the data update says well, you've hit your daily 50 bucks your campaigns off. Now Google and LinkedIn, they can't spend on a paused campaign for the rest of that day and that's been a really powerful thing for us to offer our customers you know, that gives you the ability to go into LinkedIn and even set just like a lifetime budget. And then make sure you've got daily autopilot involved and you're gonna pace on that daily budget for the life of that budget without needing to change those micro parameters from within LinkedIn along the way. So you can change any type of budget into a daily budget if you want to using those systems And that's again, where we view ourselves as that like speedometer, you're saying, hey, Google, hey, LinkedIn, I only want you to take this car 50 miles per hour, I'm not approving you to go 100 miles per hour, like you say, in your conditions, I want you to go 50 miles an hour, we make sure your cruise controlled to hang right there. Jon Davis That always makes me laugh when platforms act like they can't pause a campaign when it's overspending. Like, oh, we need allowance to spend 20% or 50% or 100% over because, you know, we're gonna throw a whole bunch of ads out there. And we have no idea how many of those are going to get clicked on? Yeah, maybe if you're spending millions of dollars per month, I get it. Like you're gonna have a lot out there. But especially for LinkedIn, where the majority of advertisers I'm guessing, are paying on CPM. It's like, the second your campaign is shown that 1,000th time and you know, it's spent that amount, the platform should be able to stop on a dime. It seems ridiculous, but I'm so glad that there's a tool like Shape that will allow us to override that. Jon Davis Yeah, I can see where the product design is there. And I can see how and why they can genuinely believe that, hey, giving us that freedom will get you better results at the end of this 30 or 60 day period because we've identified something in this moment, that means we should be spending more, but ut I think that doesn't always make it really easy on the analyst communicate that back through to their clients. And I think as clients sometimes are willing to sacrifice maybe that last morsel of performance to have some predictability around what is this gonna spend on a daily basis, when you know, about the same amount is going to be spent at the beginning of the month, that's going to be spent at the end of the month. And I think in a lot of cases, there's still value to that kind of predictability and to be able to set a setting on budget and have the platform stick to that budget should be an option. AJ Wilcox I totally agree. And with Google, I totally expect the platform to be able to say, hey, if we overspend right now we'll get you better performance. And I'm okay with that. I don't even think that LinkedIn does claim that if they overspend your budgets, because it's going to perform well. Yeah, I'm pretty sure it's just, we don't have faith in our platform being able to shut it off on time. That's what it seems like to me anyway. Tell me about some of the nuances with budgeting, either with Shape or without on LinkedIn Ads specifically. Like any nuances with the platform that we should know about as advertisers, what can you teach us? Jon Davis Yeah, I mean, I think, from my perspective, I probably have no grand insights there. But I think the one unique thing about LinkedIn versus some of the other platforms is just the sheer cost per click in some scenarios and that can be really challenging when it comes to budget management. If four or five clicks are costing you $10 to $20 a click, especially if you're working with a smaller business, that's a big chunk of change really fast. And, you know, I don't think that's a surprise, obviously, to anybody out there that's been running LinkedIn campaigns, and I think is one of the bigger barriers like to entry for people, you know, making the leap and getting into LinkedIn campaigns. But I think really, what I see in terms of like the nuances around on LinkedIn is just paying a lot of attention to how that bid is affecting your positioning. The magic part for me around LinkedIn is really being able to focus on that bid, get the amount of impressions, make sure you're not like two impressions a day, or 2 million a day, finding that sort of sweet spot in your bids so that you don't necessarily have to always CPA or CPM bid, you can bid more for performance and kind of enter that auction where I think you've got, you know, Google Ads guy in my background, I'm kind of an auction believer, in some cases there. I think if you're able to bid, obviously CPM, you're still involved in that auction somewhere, but you've got a little bit more of a finger on the dial there. So I think being able to kind of set up to make sure you're not overspending and then really kind of hone in where that bid needs to be, is where we see kind of the nuance and LinkedIn over maybe some of the other platforms. AJ Wilcox Oh, very well said. I love that explanation. So what's your favorite aspect of shape? Just some area of the product that you are really excited about or you think makes the biggest difference? Jon Davis For me, I still get really excited about the core thing we set out to solve in 2014, 2015 when we were launching the product, and that is, I've got a budget for this month and within shape, you can set a budget for any duration, it doesn't have to be monthly, it can be a one time, it can be a 17 day recurring budget for whatever crazy reason you might need it, but for me, I still get really excited about the fact that, let's say I set up campaigns, and I set a $500 a month budget, I set those campaigns that could run for the rest of time. and I know it's going to spend $500 a month as long as the volume in those campaigns will get the clicks and Google keeps showing the ads, you know, the quality scores don't go down too low or LinkedIn keeps showing those ads, I know in some ways Shape would just manage that likeRobots should. On, off when it should, pace the budget when it should. That kind of core features still leads every one of our sales calls, it still is the core of a lot of our marketing material that we talk about. I think as we've seen a lot of third party software in our space that started around the 2010 to 2015 zone, they were really focused on optimizing your campaigns and how can you spend your $500 a month more effectively, within the search engines are the ad platforms like LinkedIn, where we kind of thought the market was going back in 2014 2015, was that eventually all the ad networks are going to be way better at all that then third party software would ever be. We need to focus on building solutions where the ad networks weren't as excited about solving those problems, like limiting your budget, or bringing in data from multiple channels into one place. So I think, luckily, we haven't had to chase too much on the product and really just continuing to do our core function of pacing and managing PPC budgets, and removing all the manual work and staying kind of laser focused on that. One thing I've admired about B2Linked has been like your focus as a company and being able to really succinctly kind of say, Hey, we're the best and LinkedIn Ads in the world. That's our Jim Collins hedgehog concept. You know, that's our one thing we do great. I feel really lucky to have a company where I can, you know, say we do PPC budgeting, PPC management, budget management X scale better than any other platform out there. That's been a real focus of ours is to stay in that budgeting world and not chase, you know, the next AI algorithm because Google has, you know, I don't even know 5,000 engineers thinking about exactly that one thing and all the data in the world you could imagine and they're just not going to release enough of that data to third parties for us to make better recommendations than they could. So solving those problems and kind of filling in those cracks that the platform's leave open is something that gets me really excited about Shape. New campaign types getting pulled into shape gets me really excited. Being able to now add a lot of these new Google campaigns as LinkedIn keeps testing new types of campaigns and falls a lot of the same way. I get excited when each of those new campaign types get pulled in there. Because it means people now are pulling it in, not worrying about budgeting, focusing on like, okay, is this campaign type the best place or the best channel for me to be putting my clients money? AJ Wilcox Love it, if I can share my favorite feature? It's the fact that you can create a specific budget. It's not just like, one of our clients per month, we get to know are they going to spend or understand or whatever their budget, but it's the fact that we can group individual campaigns by name and give them their own budgets. So for instance, if we're running ABM campaigns, we could take their three ABM campaigns, group them into one budget on Shape and say, Hey, tell us how we're pacing here. Are we going to spend our ABM budget versus the overall account level budget? So that's one that I think is really cool. I just don't ever see any of the platforms releasing the ability to do this. I feel like you're on solid ground where the platforms aren't going to compete with you to try to take your business. Jon Davis Yeah. And that's been a real conscious decision on our end. And it's another one of the reasons we haven't really chased super in depth like reporting solutions. Instead, we have a one click integration with Data Studio where that's, you know, your reporting place now to go because everybody's working with data studio now. And they've got every little dial you could ever imagine. We'd be coding on just some new reporting dashboard for the next four years to get up to what Data Studio and some of these other tools are doing today. So instead of like fighting the battle on the reporting front, fighting the battle on the optimization front, all areas where big teams, big companies have a lot of incentive playing both those games, we want to be where they don't want to play. And they don't really want to play and project management and building tools to make it easier on a PPC agency to manage a lot of clients, you know, in a lot of the ad platforms mind, you know, the agency is really just a management fee that's taking more ad spend that could be going to the platform. And so a lot of their products aren't designed with the agency in mind. Our third party software, we can design specifically for the agencies and solve problems in that way that we just haven't seen the ad networks really take on that challenge yet. And it makes sense why they wouldn't. Their focus is on building tools so that an individual advertiser feels like you know what, I can run my own LinkedIn Ads campaigns, I don't need to go to be to links and, you know, pay for them. I think it's good enough, I can turn these few dials and LinkedIn will handle it. You know, that's really the problems they're trying to solve and focused on not how do we help B2Linked to manage 10,000 clients at the same time? AJ Wilcox Totally, it doesn't seem like it's in the platform's best interest to give their clients tools like that. I would argue that if you're having a good experience with the platform, if the platform feels like it's taking care of your money, they're a steward of it, that you probably want to spend more, you probably want to come back. But hey, you know, Google is one of the biggest companies in the world and they should have enough data to analyze. If they feel like it's still okay, to overspend a budget, then they must get more money out of it, it must be a good business decision. So I like the business you're in, keeping them honest. Jon Davis I don't think you can ever go too wrong if you just follow the money in the decisions and the product. They're beholden to stakeholders and it makes sense why they're doing what they do, but I think that leaves a lot of opportunity for third party software and companies like ours to fill in those cracks and add value. AJ Wilcox So true. Give us an idea. We've been talking about the product, give us an idea on pricing. What can any of our listeners expect to spend to get access to these features? Jon Davis Sure, well, first off, you can get complete feel of Shape, all our automations through a free trial. You can manage up to 20 budget on our free trial for as long as you want to get a feel for it. If you feel like that's limiting you in any way reach out to me personally, I'll help you do a little bigger trial, if you need it. During that time, they let your team get a feel for it. After the free trial, our lowest tier is $299 a month. $299 a month and for that you can manage up to $100,000 of ad spend through your accounts. From there it progresses, you know, every $250,000 in ad spend goes up roughly about $500 a month. It works out to be anywhere from like, .1% to .2% of your ad spend is roughly the Shape fee you could ballpark expect to spend. AJ Wilcox It's really reasonable. As longtime clients, I can I can attest to that. Not that this is meant to be an ad or anything, but honestly, I want to share the partner ecosystem and I want to highlight which tools we actually think are worth paying for and which aren't. Shape definitely fits squarely in our bucket of yeah, this is definitely worth paying for. We like it. Jon Davis Thanks. That means a lot for me coming from you and to hear that.From our perspective, we work with small, medium, large agencies, all of them are fighting a battle against smaller margins over the last 5, 10 years, you know, management fees are dropping, clients expect more, for less, and that's where we've tried to keep our Shape software fee as a pretty minor percentage of your overall adspend. We did also set up a coupon code for anybody listening. If you go through the free trial and you decide that hey, shape is for me, coupon code just B2. So B2 and get you 50% off your first three months. AJ Wilcox Love it. Thanks for creating a custom code for us. That's awesome. I know you'll treat our listeners. Great. So everyone who's considering definitely take Jonn up on that offer. Jon Davis Yeah, if you submit a support ticket, it will either be me or Nicole, one of my colleagues here answering it so you can reach me jon@shape.io. Don't hesitate to reach out and answer any questions or I can give a more in depth demo for anybody interested in Shape. AJ Wilcox Beautiful. Alright, so away from business here or this could include business, too, but I'm curious, what are you most excited about either professionally or personally coming up? Like what's getting you out of bed in the morning? Jon Davis Yeah, I mean, I think professionally for us, it's really now we've made it through a lot of the hard startup years, the beginning years. We're seven years now and we have a really good belief in our product market fit. And for an entrepreneur, there's no better feeling to get you out of bed than feeling like you've got product market fit. And I think that's the one thing that is really nobody can ever predict if you're going to get it. Nobody knows if you have it before you have it. And the only way to get it is to really try and go out there and knowing that we're building a product 1,000s of people use every day, that's an easy reason to get out of bed and make sure that we're helping them with their jobs. You know, when my kids asked, What do you do? It's kind of hard to explain to a four year old what being a co-founder of PPC management software startup is, but I pretty much just say I help make tools that live in the computer that help make people's jobs easier and more fun. And I think that's really the core of what helps me get out of bed professionally. Just hanging out with my kiddos and seeing what they're going to get into next. We've been doing a bunch of skiing this year and hoping maybe this is the summer they pick up golf a little bit more. And let's see my old 1994 Land Cruiser that I just picked up a little while ago helps get me out of bed to figure out what I'm going to fix up on that next or build that up next for the trail. AJ Wilcox Sweet. You're speaking my language. I'm just headed out on our side by side the end of this week doing some off roading. I'm not handy enough to fix up my own Land Cruiser, but I'll play in the side by side. That'll be fun. Jon Davis We'll have to connect up on that! AJ Wilcox Yeah, it'd be fun. Jon, thanks so much for joining us, sharing about your product, giving us some insights, teaching us about budgeting on LinkedIn and the other platform. So sincerely, thanks for coming on. Anything else you want to share with us or anything else or anything else we should know? Jon Davis No, I think that'll do it. Thanks so much for having me. I feel like I've gotten to have like a 40 minute plug here so I don't need to plug anything else. Most important thing is if you want to talk to me or reach me about anything PPC related, jon@shape.io and I'll be happy to talk to anybody that has any questions. It's really fun to get to talk to new PPC analysts see how new teams are doing stuff and if Shape can help them. AJ Wilcox Perfect. Thanks so much, Jon. Sure appreciate having you on! Jon Davis Thanks a bunch, AJ. AJ Wilcox All right, I've got the episode resources for you coming right up. So stick around Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox Alright, I've got the episode resources for you here. So first off, Jon was so generous in giving us his email address. So if you want to email him directly to ask any question about anything we've covered here, it's jon@shape.io. You'll also see that down below in the show notes. Next, if you do decide to sign up for Shape, use the coupon code on shape.io of just the letter B and the number 2, that's also going to be in the show notes as well. As a reminder, if you have any colleagues or even you yourself are new to LinkedIn Ads, and you're trying to learn it, definitely check out the course that I did with LinkedIn Learning. The link is in the show notes below and it is by far the most comprehensive, as well as one of the cheapest courses you can find out there and LinkedIn stands behind it. On whatever podcast player you're listening to this on, if you like what you've heard, please hit that subscribe button so you can hear all of our future episodes as we come out with them. You may want to go back and binge a few along the way as well. I'm not judging. If you do like what you've heard, please do review the podcast. Most of those reviews happen on Apple podcasts. But I've heard that reviews are starting to happen on Spotify as well. But really anywhere that you listen, anywhere you find reviews, I would absolutely love to see your review and I'll totally shout you out as well. With any suggestions or corrections. You can reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Character Collective - Writing Words and Character Conversations
S2 EPISODE 24: The One Where We Get Organised???

Character Collective - Writing Words and Character Conversations

Play Episode Listen Later Mar 9, 2022 73:21


S2 Episode 24: We don't know what's going on but I think we're doing things!? ** Mild course language - like numerous droppings of the F-bomb. In this episode: Kai announces their gender: Gender-Cluster-Fuckery Kristy announces: Don't blame me, I'm drunk! We did things this week. Like, actual things. Did we adult? GLITCH!!!! Subscribe to notifications of Kai's Medium ramblings! (Kai's Medium Page - https://kp-the-writer.medium.com/) JOIN MEDIUM HERE (Kai's affiliate link) - You get all the benefits and Kai gets a little incentive - THANK YOU Subscribe to notifications of Kristy's Medium ramblings! (Kristy's Medium Page - https://medium.com/@kristywestaway82) JOIN MEDIUM HERE (Kristy's affiliate link) - You get all the benefits and Kristy gets a little incentive - THANK YOU GET UP ON THE CHARACTER COLLECTIVE FACEBOOK GROUP HERE: https://www.facebook.com/groups/thecharactercollective. Send your words and art to character.collective.podcast@gmail.com Subscribe/like/follow/favorite... do the thing because we two writers and our characters need to know you like us. Please like us! Haha. Share too, because sharing is caring... or something like that. Follow Kai on TikTok - KP_the_writer. Come play because you know you wanna... Rawr! ** Listen to the Treading Water Podcast Pilot** AVAILABLE NOW: NUSA Earth: Natural Unhuman Space Academy Book 1 by PJ Silva https://www.amazon.com/dp/B0897KFGRB Cupid's Guide Series (Books 1 to 3) by Kai Parker https://www.amazon.com/gp/product/B08KVVV6G7 Write Now Book Writing Series (Books 1 to 4) by Kai Parker and PJ Silva https://www.amazon.com/dp/B08MKNKHXL Visit Kristy at www.kristywestaway.com Visit Kai at www.kaiparker.com and www.pjsilva.com Thank you to the following for making this podcast episode look and sound a little better! Podcast logo art by @jayiisnthome Music by Shane Ivers from www.silvermansound.com: * Wallpaper Paste --- Send in a voice message: https://anchor.fm/charactercollective/message

The Football Ramble
Haha no but seriously

The Football Ramble

Play Episode Listen Later Mar 8, 2022 42:54


At least Frank Lampard was there to watch Harry Kane nearly break his record last night! Haha no but seriously, Everton are genuinely in real trouble.Kate, Jim and Pete pick through the Evertonian wreckage after Spurs' demolition job, wave on Nottingham Forest's cup charge and look over FIFA's latest underwhelming response to the war in Ukraine.Tweet us @FootballRamble and email us here: show@footballramble.com.***Please take the time to rate and review us on Apple Podcasts or wherever you get your pods. It means a great deal to the show and will make it easier for other potential listeners to find us. Thanks!*** See acast.com/privacy for privacy and opt-out information.

Christian Carroll
Imperative factors of maintaining a healthy relationship

Christian Carroll

Play Episode Listen Later Mar 7, 2022 37:21


This episode consists of things that are important to consider when building and maintaining a healthy relationship with your significant other. Take notes! Haha. GUEST SPEAKER: GAEL BERNAL ☻︎ featuring my roommate haha --- Support this podcast: https://anchor.fm/ProjectPrototype/support

1.44 MB Podcast

OMG zijn ze terug? Haha nee niet echt, maar toch een beetje. Ga naar https://www.richting.to/ om er alles over te lezen!

Character Collective - Writing Words and Character Conversations
S2 EPISODE 23: The One Where We Get Back to Basics

Character Collective - Writing Words and Character Conversations

Play Episode Listen Later Mar 2, 2022 47:14


S2 Episode 23: What damn genres do we really write? ** Mild course language - like numerous droppings of the F-bomb. In this episode: Kai embraces the GAFA within Kristy embraces all the fantasy We unpack the un-Amazon-ing Subscribe to notifications of Kai's Medium ramblings! (Kai's Medium Page - https://kp-the-writer.medium.com/) JOIN MEDIUM HERE (Kai's affiliate link) - You get all the benefits and Kai gets a little incentive - THANK YOU Subscribe to notifications of Kristy's Medium ramblings! (Kristy's Medium Page - https://medium.com/@kristywestaway82) JOIN MEDIUM HERE (Kristy's affiliate link) - You get all the benefits and Kristy gets a little incentive - THANK YOU GET UP ON THE CHARACTER COLLECTIVE FACEBOOK GROUP HERE: https://www.facebook.com/groups/thecharactercollective. Send your words and art to character.collective.podcast@gmail.com Subscribe/like/follow/favorite... do the thing because we two writers and our characters need to know you like us. Please like us! Haha. Share too, because sharing is caring... or something like that. Follow Kai on TikTok - KP_the_writer. Come play because you know you wanna... Rawr! ** Listen to the Treading Water Podcast Pilot** AVAILABLE NOW: NUSA Earth: Natural Unhuman Space Academy Book 1 by PJ Silva https://www.amazon.com/dp/B0897KFGRB Cupid's Guide Series (Books 1 to 3) by Kai Parker https://www.amazon.com/gp/product/B08KVVV6G7 Write Now Book Writing Series (Books 1 to 4) by Kai Parker and PJ Silva https://www.amazon.com/dp/B08MKNKHXL Visit Kristy at www.kristywestaway.com Visit Kai at www.kaiparker.com and www.pjsilva.com Thank you to the following for making this podcast episode look and sound a little better! Podcast logo art by @jayiisnthome Music by Shane Ivers from www.silvermansound.com: * Wallpaper Paste --- Send in a voice message: https://anchor.fm/charactercollective/message

The American Journal of Losers
#36 - Tipper Gore: Enemy of Rock and Roll

The American Journal of Losers

Play Episode Listen Later Mar 2, 2022 67:45


Guard the delicate ears of your young ones from this week's piping hot riffs! We're looking at the legacy of Tipper Gore: co-founder of the Parent's Music Resource Center which fought for the use of those corny little "Explicit Content" stickers that physical albums once had. All in all, this episode is a fun time and no one gets hurt. Twisted Sister's "We're Not Gonna Take It" Music VideoSources: Parental Advisory Forever: An Oral History of the PMRC's War on Dirty LyricsFormer Second Lady Tipper Gore: Banging the Drum for a Better WorldPMRC's 'Filthy 15': Where Are They Now? - Rolling Stone25 Years Ago, Rage Against the Machine Whipped Their Dicks Out in ProtestAdam McShane, Joey Bednarski, and Cosmo Nomikos are stand up comedians based out of Chicago, IL.AJL is part of the Lincoln Lodge Podcast Network: https://www.thelincolnlodge.com/podcasts

Doing Divorce Right (or Avoiding it Altogether).
Jennifer And Boyfriend Jim Healey, Get Honest About Their Relationship Struggles

Doing Divorce Right (or Avoiding it Altogether).

Play Episode Listen Later Mar 1, 2022 29:53


Relationships are never easy but even more challenging to navigate when yours is under a microscope. Did I ask for it this way? Yes. I made a career out of my divorce- so it was MY decision. But when I met my boyfriend, Jim, I'm not quite sure HE came fully prepared for the "lime-light."    It's been an incredible five years, with high-highs and low-lows- like most couples; we have had our fair share of "shit." But Covid tested us; my auto-immune disease, close quarters, it all took its toll.  And last November, I ended things, and we were both wrecked.  Why am I sharing all this? Being vulnerable is what I preach, so I felt it was essential to practice it. And after some time apart (and some work), Jim and I got back together. Even coaches need coaching, y'all! I'm good at helping other people and their relationships, but why couldn't I figure out my own? Frustrating, right?  Wrong. It's okay. It's okay to be vulnerable, to need help from others...to do the work and get back together when you have a solid foundation worth fighting for. We do. And we are here to share our journey and struggles- so we can help others do the same.  Please be kind. It wasn't easy; I've asked a lot from Jim. He's putting himself out there, and while we LOVE to laugh (it's our favorite thing to do), it was tough to lay all our shit on the table.  Please, WATCH THE VIDEO VERSION on YOUTUBE! It's so good. You get to see our faces and expressions, which is best if you ask me. You're not, but I'm telling you anyway! Haha.  Love you all, and we appreciate any POSITIVE FEEDBACK you have for us. I  will delete negative comments. No one should be judging- this took a whole lot of chutzpah. Thank you, Jim Healey, for taking the time for my listeners and me, for taking my "coaching," and loving me when I broke your heart. I promise never to do it again.    Peace, love, and truth xo jennifer   Get my FREE NON-negotiables collab with my sponsor SOBERLINK by clicking HERE!    Here's the link to my Online Dating Course: DOING DATING RIGHT!      Join the Facebook Group and leave a question for a future episode: https://www.facebook.com/groups/doingdivorcerightpodcast     Where to find me: Website: https://jenniferhurvitz.com/ Facebook: https://www.facebook.com/jenniferhurvitzbiz/ Instagram: https://www.instagram.com/doingrelationshipsright/ Youtube: CLICK HERE ♥️ TikTok: CLICK HERE! Pinterest: click here!     You can connect with my editor, Next Level Podcast Solutions, at https://nextleveluniverse.com/     Get a copy of Jen's book, "Woulda, Coulda, Shoulda: A Divorce Coach's Guide to Staying Married" here.   Show notes: [2:35] Exciting summer-episode related announcement [3:55] What happened to Jim and me? [6:15] Even coaches need coaching [9:33] Our different communication styles  [11:19] Problems with resolving conflicts [14:48] Check out this excellent parenting tool: Soberlink (https://www.soberlink.com/partners/drr) [16:18] Toxic positivity [19:38] On being anxious [20:57] The “what-if” stage [22:22] On feeling exhausted [23:55] The safe space

Flights, Football & Anything Else
Ep 115 "Too Long ??? Haha, No! (That's What She Said)"

Flights, Football & Anything Else

Play Episode Listen Later Mar 1, 2022 141:38


Mike is back in the States and we have a fantastic show for everyone. We start off with an interview with Ben Coughlin from "Baynes" Apple Valley and his new venture MI Cider. This guy has enough energy and smarts to power a small country let alone run part of a business. We enjoyed the tastings and make sure to listen to the special offer Ben has for our listeners. Then we finish out the pod with Mikes adventures on his vacation to Italy. Of course he has some incredible stories of the sights of Rome and Venice as well as a F.U. to one of the cab drives who took advantage of him.

THE STEFANIE GASS SHOW - Clarity Coaching, Kingdom Entrepreneurs, Podcasting, Courses, Christian Business Coach
405 \\ LIVE COACHING! Podcast Tagline TIME! Dig Down DEEP ⬇️ to Find the Promise and Tactical Outcome for Your Brand so You Can Make Income and Impact!

THE STEFANIE GASS SHOW - Clarity Coaching, Kingdom Entrepreneurs, Podcasting, Courses, Christian Business Coach

Play Episode Listen Later Feb 28, 2022 17:58


Hi Friend! In today's live coaching session with Rebecca Santos, we fine-tune her podcast tagline. We dig DEEP to figure out what her promise and tactical outcome is so that she can start serving her avatar with clear, specific outcomes. When we offer a specific WHAT that our person actually cares about, is searching for, and needs... we make income and impact. Niching down your tagline into 10 words or less, making sure it's punchy and clear is non-negotiable. However, it can be tough when you're 'in it' and you've been staring at it for hours. HAHA! Join me as I help Rebecca take a step back so that we can rework her podcast tagline into a heavy hitter. If you have a podcast, online business, or brand - this one is a must. I pray this blesses you! Xo, Stef   All the things -> www.stefaniegass.com   Free Female Christian Entrepreneur Community-> www.stefgasscommunity.com Ready to get clear on your calling so you can start an online business? Join my Free, 4-Step Clarity Framework Workshop! Instant access at-> www.freeclarityworkshop.com Need a step-by-step blueprint on how to start your online business? Download a Free, 14-Step Biz Blueprint Checklist!-> www.completebusinessblueprint.com Wondering if you should start a podcast? Take this quiz and find out! -> www.startapodcastquiz.com   Wanna work together, friend!? Step 1: Get Clear on Your God-led Calling so You Can Start an Online Business-> www.clarifyyourcallingcourse.com Step 2: Grow an Organic, Evergreen Audience using Podcasting-> www.podcastprouniversity.com  Step 3: Monetize & Scale your Podcast Using Courses and Coaching-> www.podcasttoprofitmastermind.com    Contact us at-> support@stefaniegass.com

Part-Time Rockstar Podcast
Episode 113: Jimi Haha of Jimmie's Chicken Shack (Annapolis, MD)

Part-Time Rockstar Podcast

Play Episode Listen Later Feb 28, 2022 42:07


This week's episode features local legend Jimi Haha of the band Jimmie's Chicken Shack. He is an all around artist from the Annapolis area. I featured his songs “Do Right” and “The Quiet Ones” on the episode. As well as the band's cover of Fugazi's “Waiting Room.” Jimi and I had a fun conversation about all the projects he's been working on. Whether it's the new Chicken Shack album, his painting, or his art magazine called “Upstart Annapolis.” We also talked about some of his stories from the road back in the day. Such as his run-ins with Slash, Willie Nelson, and Janes Addiction among others. So whether you are friends or fans of his hopefully you enjoy the episode. You can find Jimmie's Chicken Shack dates on their facebook page. Definitely follow to the band or the podcast if you like the episode. Thanks for supporting local art and music. Links below. https://www.facebook.com/JimmiesChickenShack spotify link

Beyond The Bump
Who am I? Identity changes with motherhood - with Catie Allen

Beyond The Bump

Play Episode Listen Later Feb 28, 2022 67:29


In our 116th episode of Beyond the Bump, we chat with one of Sophie's best mates, Catie, all about her experience through pregnancy, childbirth and postpartum. We chat a lot about identity, particularly our change in identity during this time. This is an incredible episode. It's a little bit different to our typical episodes but this one is really genuine and down to earth and we hope you enjoy!Beyond the Bump is a podcast brought to you by Jayde Couldwell and Sophie Pearce! A podcast targeted at mums, just like you! A place to have real conversations with honest and authentic people. Follow us on Instagram at @beyondthebump.podcast to stay up to date with behind the scenes and future episodes. This episode of Beyond the Bump is brought to you by Andie Swim:We are interrupting this episode with an important notice!We know how you all LOVE swimwear, so we are working with the amazing Andie Swim that offers the best fit and comfort while chasing those little turdlers around in style!Haha, yes, Andie Swim gives all us mamas confidence with the best possible fit for every shape and size!And don't worry, Andie Swim offers a range of bum coverage options as well as long torso styles. Their inclusive swimwear offers sizes ranging from XS - XXXL -- that's up to size 28/30 in Australian sizing!)If you would like to find out more about Andie Swim you can head to their instagram @andieswim and check out their online store at andieswim.com.au You can also use our discount code BUMP15 which gives Beyond the Bump listeners an exclusive 15% off for a limited time.

Trey and Kevin Change the World
TKCW Classics- Humble Brag!

Trey and Kevin Change the World

Play Episode Listen Later Feb 27, 2022 30:49


This one is from February of 2021, Humble Brag. We loooove the humble brag! Haha. Enjoy.

Krystine's FLR Podcast
Bonus EP: 008 - Female Led Relationships - What my sex life really like?

Krystine's FLR Podcast

Play Episode Listen Later Feb 25, 2022 15:10


Grab some popcorn because the end of this one is a thriller! HAHA...Tindra Lust - A Deck of Two Queens(PLEASE? Tindra is a dear friend of mine and an AMAZING author! If you like my podcast and what I talk about, you will LOVE her books. They aren't epically long novels, they are nice, quick reads. So do Tindra a favor, and buy this 2 pack of cuckold books, for $6.00. That's right, I said $6.00! This is not an affiliate situation, this is me as a friend of her's, trying to help her in a way that I might be able to. She needs the help in a big way, and I'm hoping that the KFLR Podcast Nation will rise up and help "one of our own"!Be sure to visit my affiliates to support this podcast!Planetary Design's BruTrek, Airscape® and ethoz™ products cater to the passions of outdoor enthusiasts, coffee connoisseurs, tea lovers and foodies alike! We love and use their products all the time! Check them out here:  KFLR Link!Lovense brings sex tech to every bedroom. Their wide selection of sex toys can be controlled via Bluetooth, and even at long distances through their app. Find out how to take your experiences, and control, to the next level, at Lovense!Want to support the podcast and be involved with the behind-the-scenes, including voting on episode topics, as well as tiptoe with me into this whole "coaching" thing?Find me at  https://www.patreon.com/krystinekelloggIf you would like to see "a little more of me", as well as my torturing my subby, I'm uploading photos and videos and erotic audios to OnlyFans ($4.99/mo ALL ACCESS).  Custom Personal Erotic Audios (ASMR/JOI/GFE/FemDOM) can be ordered here as well. 10% off your (custom) order when you subscribe to my OnlyFans.Fan me up at OnlyFans/KrystineKellogg!Check out Control! (It's a psuedo-autobiographical storyline podcast that we produce)Check out my (beta version)MERCH!!!LinkTree: https://linktr.ee/KrystineKelloggMY YOUTUBE CHANNELKrystineKellogg@gmail.comKrystine's Phone/Text  (USA)   651-800-1153Theme Music by Wes @ https://www.fiverr.com/share/YokLQN (Thank you Wes!)If you like  FLR,  Loving FLR,  female led relationship,  female led relationships, female led marriages,  female empowerment,  female led marriage,  wife led marriage,  wife led relationship,  women in control,  women in charge,  women on top, relationship goals,  relationship you will like this podcast!Support the show (https://www.patreon.com/krystinekellogg)Support the show (https://www.patreon.com/krystinekellogg)

fullbuddycast
Garage Night with Craig and Corey Bentley (Guest Seth Loop): Poopy Pants Story with Bentley Reaction, Ultimate Bet, Craig is a Pokemon Go NERD, Seth Shouts Out Brew Haha and Sean McDonald, Jamie Roberts Intro Suggestion,

fullbuddycast

Play Episode Listen Later Feb 25, 2022 56:02


Garage Night with Craig and Corey Bentley (Guest Seth Loop): Poopy Pants Story with Bentley Reaction, Ultimate Bet, Craig is a Pokemon Go NERD, Seth Shouts Out Brew Haha and Sean McDonald, Jamie Roberts Intro Suggestion, 

Tavern Squad
Episode 7: The Brew-ha-ha in the Sew-ha-ha

Tavern Squad

Play Episode Listen Later Feb 24, 2022 65:06


Our players encounter the nefarious nanny and her demonic minions. G3 is introduced to the concept of fear, Sisilia flexes the power of her blood curses, Roinar sweeps away the competition, and Tums engages in his first magic casting duel. Will they capture the grim grandma, or will they be flushed away with the filth? Tavern Squad is a live-play tabletop rpg podcast, playing Dungeons and Dragons 5th edition, Call of Cthulhu 7th edition, and Cthulhu Dark. And we certainly hope to sample more!Content Warning: Adult LanguageViolenceSewer HumorThanks to T. Atella at Twitch.tv/chexmixx95 for partnering with us, go check out his stream!Follow us on our Social Media: Twitter: https://twitter.com/TavernSquadFacebook: https://www.facebook.com/TavernSquadInstagram: https://www.instagram.com/tavernsquad/Reddit: https://www.reddit.com/r/TavernSquadPodcast/Website: https://www.tavernsquad.comMusic Credits: Tartanic: https://www.tartanic.net/RPG Music Maker: https://www.youtube.com/c/RPGMusicMakerKarl Casey @ White Bat Audio: https://www.youtube.com/c/WhiteBatAudioDanya Vodovoz: https://www.youtube.com/c/DanyaVodovozChill Out Records: https://www.youtube.com/channel/UC2iczXFcRRg5nN_IVQOXIaAOG Sound FX: https://www.youtube.com/channel/UC34fZoB9inDzlSoq0qzZ2vAMichael Gelfie Studios: https://www.youtube.com/channel/UCDed9jQ1Y1gKeyjvkyFGkCABreaking Copyright: https://www.youtube.com/channel/UCUFDNffZtBGisDliMx12fYwRoss Bugden: https://www.youtube.com/c/RossBugden/featured

For Canon Sake
Ep. 351: 'King' Valkyrie (haha) | Trudeau is a hypocrite

For Canon Sake

Play Episode Listen Later Feb 23, 2022 68:40


In this episode of FCS, we talk about 'King' Valkyrie. We also talk about Trudeau having the nerve to claim he's standing up against authoritarianism.

Bitch Talk
Slamdance 2022 - Hannah Ha Ha & Iron Family

Bitch Talk

Play Episode Listen Later Feb 23, 2022 42:13


Welcome to  Slamdance 2022! This film festival typically runs alongside  Sundance in Park City, Utah, and proudly states it's made "for filmmakers, by filmmakers". And we're kicking off our coverage with two films that show how family life can be both complicated and rewarding. And the cherry on top is- they're both festival winners! Hannah Ha Ha won the Grand Jury Award for best narrative feature, and the Acting Award for Hannah Lee Thompson, and Iron Family won the Audience Award for best documentary feature. The narrative feature Hannah Ha Ha follows a woman living at home with her father, struggling between what makes her happy, and her brother's pressure to be something she is not. We (virtually) sat down with co-directors and writers Jordan Tetewsky and Joshua Pikovsky, producer/talent Roger Mancusi, producer Emily Freire, and the award winner herself, Hannah Lee Thompson, to explain how they worked through last minute changes to the cast, filming during a pandemic, and finding the perfect tone to the story. In the documentary Iron Family, we meet Jazmine Faries, a woman with Down syndrome who is obsessed with Matthew McConaughey and soap operas. For the past five years, she has written a screenplay that her family performs for their small town in Iron River, Michigan. This film gives us a front row seat into the preparation and production of her sixth play. Director Patrick Longstreth and the subjects of the film/brother sister dynamic duo Jazmine and Chad Faries, discuss the importance of family, the power of community, and our mutual love for Days of Our Lives star Austin Peck.You can follow Hannah Ha Ha on IG & TwitterYou can follow actor Hannah Lee Thompson on IG & FB & SpotifyYou can follow director Jordan Tetewsky on IG & TwitterYou can follow producer/actor Roger Mancusi on IG & TwitterYou can follow producer Emily Freire on IGYou can follow director Patrick Longstreth on Twitter & FBYou can follow Jazmine Faries on IG & Twitter & FBYou can follow Chad Faries on IG & Twitter & FB--Thanks for listening and for your support! We couldn't have reached 600 episodes without your help! --Be well, stay safe, Black Lives Matter, AAPI Lives Matter, and thank you for being vaxxed and masked!--SUPPORT US HERE!Subscribe to our channel on YouTube for behind the scenes footage!Rate and review us wherever you listen to podcasts!Visit our website! www.bitchtalkpodcast.comFollow us on Instagram, Facebook, and Twitter.Listen every other Thursday 9:30 - 10 am on BFF.FMPOWERED BY GO-TO Productions 

David C Barnett Small Business & Deal Making
How long should a seller stay after a business sale? Do you pay them?

David C Barnett Small Business & Deal Making

Play Episode Listen Later Feb 23, 2022 13:38


Learn to organize a business https://www.EasySmallBizSystems.com Learn to buy one: https://www.BusinessBuyerAdvantage.com Learn to sell a biz https://www.HowToSellMyOwnBusiness.com Learn more and join my list: https://www.DavidCBarnett.com related article: Ruben R. wants to know how long sellers should stick around and if they should be paid. Ha Ha.. It Depends! Yes, but on what? The level of specific skills and the level of organization in the business. Let me tell you a few ways to think about this and how to structure a winning transition program when you buy or sell a business. Watch this week's video here: https://youtu.be/EfV_pCDeFcw Learn how to better organize your business at https://www.EasySmallBizSystems.com Learn how to buy an already-successful and profitable business even in the covid-recession https://www.BusinessBuyerAdvantage.com Book a call with me at https://www.clarity.fm/davidbarnett Books can be found in my Amazon store: https://www.amazon.com/shop/davidbarnett Stop missing my new videos. Join my email list here: https://www.DavidCBarnettList.com Want to look dangerous like David? Jeff Alpaugh Customs has a special offer for you: https://www.JeffAlpaugh.com/DCB10

Character Collective - Writing Words and Character Conversations
S2 EPISODE 22: The One Where We Frankenstein

Character Collective - Writing Words and Character Conversations

Play Episode Listen Later Feb 23, 2022 43:04


S2 Episode 22: It's a mish-mash bits and pieces waffle cake of stuff ** Mild course language - like numerous droppings of the F-bomb. In this episode: Kai shares a new series idea - what a surprise! Kristy shares a new series idea - but of course! We really need to stop having new series ideas and learn how to finish what we've already started! Subscribe to notifications of Kai's Medium ramblings! (Kai's Medium Page - https://kp-the-writer.medium.com/) JOIN MEDIUM HERE (Kai's affiliate link) - You get all the benefits and Kai gets a little incentive - THANK YOU Subscribe to notifications of Kristy's Medium ramblings! (Kristy's Medium Page - https://medium.com/@kristywestaway82) JOIN MEDIUM HERE (Kristy's affiliate link) - You get all the benefits and Kristy gets a little incentive - THANK YOU GET UP ON THE CHARACTER COLLECTIVE FACEBOOK GROUP HERE: https://www.facebook.com/groups/thecharactercollective. Send your words and art to character.collective.podcast@gmail.com Subscribe/like/follow/favorite... do the thing because we two writers and our characters need to know you like us. Please like us! Haha. Share too, because sharing is caring... or something like that. Follow Kai on TikTok - KP_the_writer. Come play because you know you wanna... Rawr! ** Listen to the Treading Water Podcast Pilot** AVAILABLE NOW: NUSA Earth: Natural Unhuman Space Academy Book 1 by PJ Silva https://www.amazon.com/dp/B0897KFGRB Cupid's Guide Series (Books 1 to 3) by Kai Parker https://www.amazon.com/gp/product/B08KVVV6G7 Write Now Book Writing Series (Books 1 to 4) by Kai Parker and PJ Silva https://www.amazon.com/dp/B08MKNKHXL Visit Kristy at www.kristywestaway.com Visit Kai at www.kaiparker.com and www.pjsilva.com Thank you to the following for making this podcast episode look and sound a little better! Podcast logo art by @jayiisnthome Music by Shane Ivers from www.silvermansound.com: * Wallpaper Paste --- Send in a voice message: https://anchor.fm/charactercollective/message

The American Journal of Losers
#35 - The Kellogg Brothers (Part 2)

The American Journal of Losers

Play Episode Listen Later Feb 23, 2022 56:33


The Kellogg saga continues this week as we learn more about the mad doctor's little brother William Keith and his adventures as a cereal magnate. Sources: Dr. John Kellogg Invented Cereal. Some of His Other Wellness Ideas Were Much Weirder - HISTORYHow an Accidental Invention Changed What Americans Eat for Breakfast - HISTORYJohn Harvey Kellogg, The Eccentric Eugenicist Who Invented Corn FlakesWill Kellogg: King of Corn Flakes - Foundation for Economic EducationAdam McShane, Joey Bednarski, and Cosmo Nomikos are stand up comedians based out of Chicago, IL.AJL is part of the Lincoln Lodge Podcast Network: https://www.thelincolnlodge.com/podcasts

Podcast Bagi Ruang
S03E02 - Biaya-Biaya Yang Perlu Disiapkan Saat Hamil (with @belalentera)

Podcast Bagi Ruang

Play Episode Listen Later Feb 20, 2022 47:10


Haloo halooo, selamat datang di Season 3 #PodcastBagiRuang!! Di episode kali ini, aku lagi ngobrol sama salah satu#TemanPositifChiki yaitu @belalentera, yang sudah menjalani peran barunya sebagai ibu dua bulan terakhir. Kali ini mau kepo-kepo nih, biaya-biaya apa aja yang perlu disiapkan saat hamil. Anyway...semoga bermanfaat buat kalian yang denger ya HAHA. Yuk, dengerin Podcast Bagi Ruang sekarang! --- Kamu mau ikutan curhat? Kirim kesini yaa: https://anchor.fm/chikita-dinda/message

Friedrich II. und der Müller von Sanssouci | Antenne Brandenburg

"Kerl! Müller! Soll ich Ihm sagen, wovor ich Angst habe, wenn die Pandemie vorbei ist?" - "Na, Majestät? Österreicher, Russen, Franzosen?" "Ohnsinn! Dass mich dauernd Leute anfassen und sagen: ‚Haha – vor einem Monat wär das noch nicht gegangen!‘"

Good Witch, Bad B*tch
Are You Using Art in Your Witchcraft? You Should Be! Creative Magick | GWBB Ep. 32

Good Witch, Bad B*tch

Play Episode Listen Later Feb 18, 2022 15:21


We all know art is healing, but did you know that it is literally magickal? You can use art to further your manifestations, ignite a desired energy, remind yourself of your power, or to enter a high vibe meditative flow state. Honestly the uses are ENDLESS! If you join me in this art challenge tag me on Instagram @LunaSeranova and use the hashtag #LunasArtMagick so I can see it and hype it up!!! I will be sharing mine as well, of course

Podcast Radio Penyiaran Polimedia
OMG Eps. Haha Hihi tiba tiba semester 2

Podcast Radio Penyiaran Polimedia

Play Episode Listen Later Feb 16, 2022 28:08


Waktu emang cepet banget ya sobat kreatif, baru aja kemarin kayanya masuk semester 1 eh sekarang udah semester 2 aja huft... Host: Syifa Aulia Bintang tamu : Dara & Amanda Editor: Vanya

Character Collective - Writing Words and Character Conversations
S2 EPISODE 21: The One Where We Ketchup

Character Collective - Writing Words and Character Conversations

Play Episode Listen Later Feb 16, 2022 64:45


S2 Episode 21: So, whatcha been doin'? ** Mild course language - like numerous droppings of the F-bomb. In this episode: Kai has actually been editing Kristy has been planning all the words We catch up with where we're at - or something Subscribe to notifications of Kai's Medium ramblings! (Kai's Medium Page - https://kp-the-writer.medium.com/) JOIN MEDIUM HERE (Kai's affiliate link) - You get all the benefits and Kai gets a little incentive - THANK YOU Subscribe to notifications of Kristy's Medium ramblings! (Kristy's Medium Page - https://medium.com/@kristywestaway82) JOIN MEDIUM HERE (Kristy's affiliate link) - You get all the benefits and Kristy gets a little incentive - THANK YOU GET UP ON THE CHARACTER COLLECTIVE FACEBOOK GROUP HERE: https://www.facebook.com/groups/thecharactercollective. Send your words and art to character.collective.podcast@gmail.com Subscribe/like/follow/favorite... do the thing because we two writers and our characters need to know you like us. Please like us! Haha. Share too, because sharing is caring... or something like that. Follow Kai on TikTok - KP_the_writer. Come play because you know you wanna... Rawr! ** Listen to the Treading Water Podcast Pilot** AVAILABLE NOW: NUSA Earth: Natural Unhuman Space Academy Book 1 by PJ Silva https://www.amazon.com/dp/B0897KFGRB Cupid's Guide Series (Books 1 to 3) by Kai Parker https://www.amazon.com/gp/product/B08KVVV6G7 Write Now Book Writing Series (Books 1 to 4) by Kai Parker and PJ Silva https://www.amazon.com/dp/B08MKNKHXL Visit Kristy at www.kristywestaway.com Visit Kai at www.kaiparker.com and www.pjsilva.com Thank you to the following for making this podcast episode look and sound a little better! Podcast logo art by @jayiisnthome Music by Shane Ivers from www.silvermansound.com: * Wallpaper Paste --- Send in a voice message: https://anchor.fm/charactercollective/message

The American Journal of Losers
#34 - The Kellogg Brothers (Part 1)

The American Journal of Losers

Play Episode Listen Later Feb 16, 2022 56:55


The boys are back and part of a complete breakfast as they discuss the health theories of Seventh Day Adventist Dr. John Harvey Kellogg. (This may sincerely be our grossest episode yet. Frankly, we don't know why you would listen if you weren't okay with extensive talks about genitalia and feces, but you've been warned!)Sources: Dr. John Kellogg Invented Cereal. Some of His Other Wellness Ideas Were Much Weirder - HISTORYHow an Accidental Invention Changed What Americans Eat for Breakfast - HISTORYJohn Harvey Kellogg, The Eccentric Eugenicist Who Invented Corn FlakesWill Kellogg: King of Corn Flakes - Foundation for Economic EducationAdam McShane, Joey Bednarski, and Cosmo Nomikos are stand up comedians based out of Chicago, IL.AJL is part of the Lincoln Lodge Podcast Network: https://www.thelincolnlodge.com/podcasts

Shocked & Applaud
Lady In The Water Part 2: Nymph Narf Scrunt Scram

Shocked & Applaud

Play Episode Listen Later Feb 15, 2022 53:48


We go a bit overboard this week, with some deep discussions that will leave you feeling drained. Haha! Water.We'll finally get to discuss what a Narf is. So cross that off our bucket list. Plus, Naomi has the hots for people with a stutter. But who cares? No big deal. You want moooooore? Let's get to know who the people are.Jen's recommendations this week:Rebel Girls Book ClubBook Vs. MovieHave some feedback for us?  Email us at shockedandapplaud@gmail.com or visit these fine Web establishments: Facebook and Twitter updates Our HomepageWe're part of the Frolic Podcast Network! You can find more outstanding podcasts to subscribe to at Frolic.media/podcasts.Support the show (https://patreon.com/shockedandapplaud)

It Takes 2 with Amy & JJ
See it, Stream it, Skip it: Ozark, Queer Eye, Lucifer, Peacemaker & more!

It Takes 2 with Amy & JJ

Play Episode Listen Later Feb 14, 2022 11:26


Well, Amy Iler & guest co-host Jack Sunday tried to limp through "See it, Stream it, Skip it" without JJ Gordon. Haha! On their list: Ozark, Queer Eye and Lucifer on Netflix, Peacemaker on HBO and Snowpiercer.  See omnystudio.com/listener for privacy information.

Mandarin From the Ground Up
S2 ~ 11 ~ 你要提醒我啦!Part 2 + Curiosity

Mandarin From the Ground Up

Play Episode Listen Later Feb 13, 2022 16:19


Lesson Outline: [00:21] Talking about curiosity [04:52] Dialogue (normal speed)  [06:28] Complete translation [12:56] Explanation of the word 乖 (guāi) [14:07] Repeat the dialogue  Complete dialogue & translation:  康太太:這個是我兒子,他去年帶我去日本玩! Kāng tàitài: Zhège shì wǒ érzi, tā qùnián dài wǒ qù rìběn wán!  Mrs. Kang: This is my son. Last year he took me to Japan (lit. 玩 wán = to play)! 小李:是哦... 你有幾個孩子? Xiǎo lǐ: Shì ó... Nǐ yǒu jǐ gè háizi? Xiao-Li: Oh... How many kids do you have?  康太太:兩個,一個兒子一個女兒 Kāng tàitài: Liǎng gè, yīgè érzi yīgè nǚ'ér Mrs. Kang: Two, one son and one daughter.  小李:那...這個小朋友是誰呢? Xiǎo lǐ: Nà... Zhège xiǎopéngyǒu shì sheí ne? Xiao-Li: Then... who's this little kid?  康太太:這是我的孫子,他每天都來我這裡吃晚餐,很乖! Kāng tàitài: Zhè shì wǒ de sūnzi, tā měitiān dōu lái wǒ zhèlǐ chī wǎncān, hěn guāi! Mrs. Kang: This is my grandson, every day he comes to my place for dinner, he's very 乖!  小李:很乖? Xiǎo lǐ: Hěn guāi? Xiao-Li: Very 乖?  康太太:對啊,很乖!他每天吃三碗白飯!啊你絕婚了嗎? Kāng tàitài: Duì a, hěn guāi! Tā měitiān chī sān wǎn báifàn! A nǐ jué hūnle ma? Mrs. Kang: Yeah, very 乖! Every day he eats three bowls of rice! So are you married?  小李:還沒,我才27歲 Xiǎo lǐ: Hái méi, wǒ cái èrshíqī suì Xiao-Li: Not yet, I'm only 27 years old.  康太太:27歲差不多了,你趕快去找個女朋友!不然我介紹我女兒給你,她才大你幾歲而已 Kāng tàitài: Èrshíqī suì chā bù duō le, nǐ gǎnkuài qù zhǎo gè nǚ péngyǒu! Bùrán wǒ jièshào wǒ nǚ'ér gěi nǐ, tā cái dà nǐ jǐ suì éryǐ Mrs. Kang: 27 is about right, hurry up and find a girlfriend! Or else I can introduce my daughter to you, she's only a few years older than you.  小李:哦,好啊... Xiǎo lǐ: Ó, hǎo a...  Xiao-Li: Oh, okay...  阿明:哈囉,我車子停好了,小李在嗎? Ā míng: Hā luō, wǒ chēzi tíng hǎole, xiǎo lǐ zài ma? A-Ming: Hello, my car is parked, is Xiao-Li here?  康太太:我們在這裡 Kāng tàitài: Wǒmen zài zhèlǐ Mrs. Kang: We're over here! 阿明:小李,你喝到水了嗎? Ā míng: Xiǎo lǐ, nǐ hē dào shuǐle ma? A-Ming: Xiao-Li, did you drink some water?  小李:還沒 Xiǎo lǐ: Hái méi  Xiao-Li: Not yet.  康太太:啊我都忘了!你要提醒我啦!我們一直在聊天!聊得太開心!哈哈! Kāng tàitài: A wǒ dōu wàngle! Nǐ yào tíxǐng wǒ la! Wǒmen yīzhí zài liáotiān! Liáo dé tài kāixīn! Hāhā! Mrs. Kang: Oh I totally forgot! You have to remind me! We were chatting all this time, chatting was too much fun. Haha! 阿明:沒關係,小李,我們還是去便利商店買吧,比較快 Ā míng: Méiguānxì, xiǎo lǐ, wǒmen háishì qù biànlì shāngdiàn mǎi ba, bǐjiào kuài A-Ming: Never mind, Xiao-Li, let's go to the convenience store after all, it's faster.  康太太:不用啦,便利商店很遠 Kāng tàitài: Bùyòng la, biànlì shāngdiàn hěn yuǎn Mrs. Kang: Don't bother! The convenience store is so far away.  阿明:也還好吧... Ā míng: Yě hái hǎo ba... A-Ming: It's not so bad...  康太太:你等一下!冰水馬上來! Kāng tàitài: Nǐ děng yīxià! Bīng shuǐ mǎshàng lái! Mrs. Kang: You wait a second! The ice water is coming right up.  阿明:那,好吧... 欸?小李,你在看什麼? Ā míng: Nà, hǎo ba... Ēi? Xiǎo lǐ, nǐ zài kàn shénme? A-Ming: Alright then... huh? Xiao-Li, what are you looking at?  小李:哦,沒有,只是,這個是... 康太太的女兒 Xiǎo lǐ: Ó, méiyǒu, zhǐshì, zhège shì... Kāng tàitài de nǚ'ér Xiao-Li: Oh, nothing, just... this is... Mrs. Kang's daughter.  阿明:是喔!很可愛。 Ā míng: Shì ō! Hěn kě'ài. A-Ming: Oh! She's cute!

No Money Down Podcast
145) S09E01 (The City of New York vs Homer Simpson)

No Money Down Podcast

Play Episode Listen Later Feb 13, 2022 60:30


On this episode, Homer is forced to go-back his his most hated city on earth to fetch his car that a drunk Barney dumped between the World Trade Centre buildings. We were both on the same page that this episode might not have been the strongest in terms of plot and laughs, but it's memorable all the same. Enjoy guys!

Please Blow My Mind
Ryan O'Connor - Gazing DEEP into your SOUL - #161

Please Blow My Mind

Play Episode Listen Later Feb 12, 2022 96:28


Ryan O'Connor gets paid to look deep into people's soul through their eyes. Haha wow that might have been a bit deep but it's also kind of true. Professionally Ryan is an optometrist but outside of helping people see better, Ryan also helps people think better by creating an amazing podcast calkled The Stag Roar podcast, where he explores what it takes to live a life less ordinary. Featuring guests from all walks of life with topics ranging from the outdoors and hunting to creativity, business, fitness, mental health and more… In this conversation, Ryan graciously let's me re-share the podcast interview we did together for his podcast. I should also not that this podcast was the second attempt at our long-form chat because I lost the first recording that we did. Anyways, our second conversation was amazing as well so let's jump in. FOLLOW RYAN HERE ⬇️ www.stagroar.co.nz LISTEN TO THE FULL PODCAST ⬇️ Apple Podcasts: https://apple.co/3BlvC8U Spotify: https://spoti.fi/3Bn0WnV Google Podcasts: https://bit.ly/3miX82t Anchor.fm: https://bit.ly/3jHJpkc CONNECT WITH PLEASE BLOW MY MIND WITH WILL FLEMING ⬇️ https://linktr.ee/pleaseblowmymind

Kalo Lee
Mijn routine in de keuken - Luister mee - Ik maak groenten "snacks" haha en ik bereid avondeten voor

Kalo Lee

Play Episode Listen Later Feb 12, 2022 30:57


The Marketing Agency Leadership Podcast
Structuring for the Personal Touch

The Marketing Agency Leadership Podcast

Play Episode Listen Later Feb 10, 2022 31:05


Flynn Zaiger, CEO, Online Optimism (New Orleans, LA; Washington, D.C.; and Atlanta, GA)   Flynn Zaiger, CEO at Online Optimism, started his agency on a laptop in 2012 by reaching out and offering SEO services to the 6 companies where he had interned while he was in college. Today, his remote, across the country staff of 23 supports businesses with “everything they do online” – social, search, SEO, SEM, and website design. Clients are small- to medium-sized businesses (5 to 500 employees) that are either startups looking to rapidly expand or more traditional family businesses, that, in the process of being passed down to the next generation, are looking to expand.  The agency strives to contribute to the communities surrounding its three offices. A cadre of interns maintains a networking calendar, tracking the activities of fifty chambers of commerce. The intern program, built internally from the ground up, is the source of many of the agency's new hires. In this interview, Flynn discusses some of the key strategies he has used to build Online Optimism. He recommends that anyone starting a business: Figure out the revenue streams that are available immediately.  Set a good safety net of six months to allow you time to figure out what works and what doesn't. Recognize that, as your agency grows, you will not continue doing all those things you love . . . you will be managing other people who are doing those things. Understand the importance of knowing how to manage people. Build processes so new staff can get “up to speed” quickly. Never burn bridges. Flynn hired a business developer as the agency's seventh or eighth employee. He says it is important to work closely with new sales staff, not to expect sales in the first three months (because that's how long it takes to train and understand the proposals), and to build a solid sales process to facilitate onboarding. He did not have processes in place for the first five years and admits, “It was a mess.” The agency's language around the sales process is pretty traditional. The language around marketing activities . . . not so much. Flynn and his early staff had no prior agency experience, so they built and “named” things with their own terms. No “agency of record” here . . . it's a “partnership.” Flynn finds it interesting that other agencies are dropping agency of record accounts and hourly billing in favor of project-based billing and flat rates. He says, “That's what we did in 2012 because that's what I made up when I was coming up with how we structured our pricing.” The agency is not organized in the traditional way, either – there a no account managers. Flynn explains, “Every one of our employees is both doing services and handling account executive stuff.” He says this is a challenge for his employees (they have to be good technically and also skilled at customer/account management), less efficient than an agency where functions are more “separate,” but far better for clients who can directly contact the person who will fix their problems. Flynn says, “People want to feel like there's humans behind it.” He continues, “People want to know who they're working with. They want to feel that human connection in the business relationship. That's helped us grow.” Flynn can be reached on his agency's website at: https://www.onlineoptimism.com/ Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Flynn Zaiger, CEO at Online Optimism with offices in New Orleans, D.C., and Atlanta. Welcome to the podcast, Flynn. FLYNN: Great to be here, Rob. Excited to be with you and talk. ROB: It's good to have you here. Why don't you give us an introduction to Online Optimism? What do people know as your expertise?  FLYNN: I started Online Optimism in 2012. It felt like this internet thing was going to be pretty big. I seem to have lucked out on that guess. It was just myself and a laptop. I had graduated college, and 10 years later we have 23 employees, we have offices in three states, we have remote staff across the country, and we help businesses with everything they do online – social, search, SEO, SEM, website design. We usually say if it touches a screen, we can help you market it better. ROB: Got it. Did you start with such a wide aperture and then expand on the types of clients you could serve? Or did you start in one of those more core areas and grow it from there and add capabilities? FLYNN: When I was just starting, I always felt that I was pretty good at SEO. I had a sense that SEO is really a game where you don't know the rules and you're just guessing what Google wants. So, I started a digital marketing agency, telling people that I was great at SEO, and they'd say, “Wonderful. I have a Facebook page that needs to be managed.” I was like, “Okay, that's close enough. I'll just do some social media on the side.” [laughs] Then I'd be like, “Yeah, but I really want more SEO,” and they'd be like, “That's so great. We need a website.” So, I would learn to build websites. I think that's what you do when you're starting out: you expand and see what works and what doesn't. Now we do everything digitally. At one point we even did events. When we were starting in New Orleans, I threw a second-line parade. We threw a block party and a barbeque. As someone who started an internet marketing company, I should not be the person running a block party. But it went pretty well for a year or two. Then we decided it wasn't for us and we still focus on these main services where we feel people are constantly investing. We do social; we're not on any specific network. The networks are going to change, but at this point, people are going to be found on social media, they're going to be found on search, and we help them appear in both places. ROB: Social has certainly emerged, at least many people's expectations, much more around consistency than around creating huge spikes of activity, so that probably lends itself to some sense of normalcy. Flynn, paint for us a picture – is there any typical client, a typical vertical, a typical size, a typical buyer profile? Who comes to you most regularly that you can serve well? FLYNN: We work great with what we consider small- to medium-size businesses. It tends to be anywhere from 5 to 500 employees. Above that, usually you have a bigger in-house marketing team; below 5, you're usually not ready to work with an agency like us. We've found a niche with two things. One is with startups who are looking to expand rapidly, so they need quick testing and making sure that social strategies are working and social content is working before scaling it up. Our other expertise is these more traditional companies who have been around for 15-20 years. We do really well with family-run businesses where the son or daughter is taking over the business. This company has been successful for a few decades, they have great word-of-mouth, and you log onto their website and it's built on GeoCities or something, there's GIF animations all around, there's music playing. These are businesses that have done well enough, and now they go to the next generation, and these are people in their twenties, thirties, and they're tired of running a family business. They want to grow and be more successful. That's when they usually bring us in, and we have a first meeting where we all make fun of their family's website and how terrible it is, and then we help them. They still run the day-to-day, but they trust that we're a digital agency that knows the business and has that sort of relationship. We still try to meet face to face with people – obviously more pre-COVID than now – but we really believe in the power of a handshake. One of our values is “Screens will not replace handshakes,” and I still think, especially in the digital world where SEO/SEM can be sketchy, people want to know who they're working with. They want to feel that human connection in the business relationship. That's helped us grow. ROB: That leads me into something that was perhaps a little bit self-evident – having offices in three places, is that largely centered on that ability to be close to a customer, to go shake their hands? You're cultivating relationships in those places and nearby? FLYNN: Absolutely. We started off just in New Orleans, and we had ideas always to grow beyond. We started getting more national clients around the country, but a lot of those relationships were based off of connections that we made in person. Then COVID happened, and all of a sudden everyone was reconsidering what they wanted to do, some of my staff was moving, and we couldn't meet anyone in person. As a digital marketing agency, for the first time, we were on a level playing field with everyone who was down the street from bigger companies. D.C. and Atlanta are much bigger regions; they're much bigger economic centers than New Orleans. Not that New Orleans is tiny. It's a very large port city. It has a lot of deals there. But Atlanta and D.C. are much bigger. We had staff who wanted to go to these cities. They were willing to put in the time and investment to do the work of starting an office there. That's going to networking events, helping to recruit interns, going to colleges to recruit more staff, and really trying to make a name for ourselves, producing resources in each city. One thing we do is keep a networking calendar. We mostly do this internally because we have interns that will help us track 50 different chamber calendars and pull them together. We try to make sure we're actually contributing to these cities, each in their own way, rather than just having an office that happens to be located in them. ROB: I hear you saying there's a set of capabilities you expect from an office. There is a local engagement, there is an outreach on the business side, there is a recruiting component. A lot of a services business, a lot of an agency, is sales and talent. If you can do those and manage the accounts you have well and grow them, that's a pretty good formula. Do you have somebody who then runs each office? Or how have you structured that part? FLYNN: Yeah, that's pretty much how it's going so far. We'll send someone who leads the thing, and then we try to have exactly what you said: one salesperson, business development. Our team is really good at digital marketing, so our salespeople have never really had to do much outbound. We certainly go to networking events, but we're not pushing sales. They're usually busy enough with the leads coming in, and it's mostly qualifying and creating proposals that are custom-crafted. So, it's a salesperson and then usually an account executive or two that can handle the different work in the cities. I will say this is something that we've only been doing for about a year and a half now, so we're still learning and still building out these channels. I think, long term, what we see is that each office will kind of function together, but they're going to help us by if one city has a downturn, which unfortunately will inevitably happen, the other cities can pull up the slack. And honestly, this was a lot because our main headquarters is in New Orleans. There's Mardi Gras and the whole city shuts down for a week. We needed people to work that week for our national clients. [laughs] So now we added Atlanta and D.C., who are thankfully sober and not at parades for that Wednesday through Tuesday. That helps keep the business going. ROB: [laughs] And you cut the other people off of Slack that week. I understand. FLYNN: Yeah. [laughs] ROB: It's interesting; that story is still largely unwritten, then. Over the past year and a half, here in Atlanta, I've been very engaged in the marketing community. Most of the events, most of the local engagements that we used to do before COVID are not back yet for the most part. But on the flipside, I might say that most clients are more eager to meet in person than at any time in the two years before COVID. It's an interesting split of where the opportunity is and where maybe it will be. FLYNN: Yeah, I completely agree. I've been seeing that especially in 2021, since the summer hit. There was a small decline from Omicron, but not as much as I think you'd expect. A lot of business leaders, business owners hit the summer, they said, “It's been a year” and – you can't just be done with a pandemic. My partner works in medicine and she's very much working in very intense situations this week, actually, which is wild to do that and then I'm sitting in a coworking space. With a mask, but still. It's such a weird environment that we're both in at the time. But I agree. We still meet people outdoors as best we can. We've all upgraded our winter coats on our team. [laughs] But it is certainly something where people want to meet in person. This is where you're seeing those conversations all around the world right now, which is most leaders feel that they want to see people back in the office, and they can't really give good reasons. There's collaboration and brainstorming, and to be frank, I would love to be able to turn around and ask a question instead of asking someone if they're free to have a Slack huddle and dealing with that. It'd be so convenient to just be able to turn around – and I haven't been able to do that in two years – and ask people. I miss that. But we try to prioritize our individual staff's feelings and comfort. I think that's more important than anything. So, we're letting everyone do whatever they want, essentially, and trying to be the most supportive environment we can. ROB: That makes a ton of sense, and there's a lot to learn there. You mentioned some of the early engagements you did with clients. It seemed like a natural evolution of the services. But what led you to take the jump in the first place and decide, “I've had jobs, but I don't want to have a job anymore. I want to make my own job. I want to build my own business”? What was that transition that led to the start of Online Optimism? FLYNN: One of the first things we always tell people, especially our entrants when they're job searching, is never burn bridges. It's been 10 years and I feel like I can say I didn't particularly love the job I had after college. I was pretty good at it, but it was a very corporate environment. They had those motivational “Teamwork” and “Hang in There” posters. I was like, “Haha, very ironic decorations” on Day 1, and they were like, “These are serious. These are our values.” I was like, great. It was just very corporate, so I didn't love it, but I was good at it. I reached out to all the people I worked for in college. I'd done six internships. They were like, “If you had your own thing, we could probably hire you and keep you afloat.” So, I got lucky. After 10 years, I've learned I know what I know, but more importantly, I know what I don't know. But when you're 22 and you're like, “I could start a company,” you really have no clue how little you know. Someone should've shaken me and been like, “Flynn, what are you doing? There's no plan. You have a domain, but you don't know how to” – there was no plan. But I got lucky. The companies that I worked for trusted me because I'd done work for them, so I got like two clients from them. Then the company I was working for out of college, I increased their sales online by like 800% or something like that. So they became Client #3. So, I had three clients on Day 1, which was great because I didn't sign Client 4 until Month 7 or 8 because it took me seven or eight months to figure out how to actually meet someone and convince them to trust us with their internet presence. That was the most helpful thing, I think. If you are starting a business, you have to figure out what revenue streams you have immediately and then set a good safety net of six months. It's going to take that for you to learn what's working and what's not and figure it out. You have to be ready to – it helped that I was in New Orleans with three roommates, so my rent was $400 a month. That's also the key. If you want to be an entrepreneur, I highly recommend $400 a month rent. That's the way to go. [laughs] ROB: [laughs] Where can you find that now, I wonder? Maybe nowhere, I don't know. FLYNN: Not New Orleans, actually, now. I think you've got to go somewhere else. ROB: It makes sense not to burn bridges. I've certainly had interesting experiences where I've had former clients and coworkers who couldn't talk to each other, and I've always enjoyed being Switzerland. I'll talk to both of them and I'll be doing business with both of them concurrently while they keep talking trash about each other like a divorced couple. I don't even know. But that's certainly a good option. As you started to build, how did you think about who you brought on the team, when? What were the next couple of roles? What were some of the inflection points in hiring, where you maybe had to make a hire you weren't sure of? From a necessity perspective, not the person. FLYNN: Hiring is the most important and hardest thing about running a business. We always drill that into people's minds. Our interview process should be careful because it is incredibly difficult to terminate someone if you make the wrong choice or train them to get them up to speed. When I started off, in the services that I wasn't the greatest at, I added on additional staff in different digital marketing services so I had more time to bring in clients. We actually didn't bring in biz dev for a while. They were Hire 7 or 8. So my first three or four were designers and strategists and people to do account work. Biz dev was a major jump. One thing that we waited way too long for was operations. I was running an 11-12 person company and still basically running – if we were a normal company, that might've been okay, but we were always employee-first. That meant every weekend, I would go to Costco and get like $400 worth of snacks for the office and come back. We were on the second floor of a building. It was a three-hour Costco run, which is such a waste of my time as CEO that I would do every week. Sometimes it's hard to convince yourself that your time is valuable, and that's really what I think about when we hire. Once you or someone else on your team becomes more valuable – that's what we always tell the staff. You should be working yourself out of your job. Whatever you're doing today, if you can teach it to someone else so you can do more important things, that is the most valuable thing you could do. I know a lot of times employees think “I want to keep this process just me so there's more job security,” but I've always felt like if you have a good environment and they see that you're able to teach this to someone else, that makes you way more valuable to the company, because then you could help them scale up much quicker. I always try to teach that to our Optimists. ROB: Those sound like some brutal Costco runs. There's an element where, when you're doing that Costco run, it can feel – and I'm sure it's even felt by your team – that you are, to an extent, intentionally serving them in that. I'm sure they can see that and appreciate that. But it probably needs to have its limits also. There's a point where you're serving them less by serving the business less by doing this other thing more. We had a team retreat back in December, and I spent an hour making people steaks. I wouldn't take it back for the world, but I'm not going to do that every day, either. It's an interesting balance of when and how you make those choices to serve. FLYNN: I'm going to make sure my team doesn't find out that other people are making steaks, because I got the Costco pizza. [laughs] I was like, “Y'all should be excited. This is great, came super quickly.” If they knew that some other people were making steaks, they would've gone for my head, I think. ROB: Do you like Costco pizza? FLYNN: [laughs] I do. I have the taste of someone who enjoyed the apartment where he paid $400 a month in rent. I haven't quite outgrown that yet. ROB: This is the privilege of the owner and the founder. We are completely distributed. We do team retreats right now twice a year. We're doing leadership retreats twice a year offset from those. But these are people I see twice a year, so if they get Costco pizza from you once every month or so and I get them steaks once a year, I think we're square. It's my own selfishness. I wanted to buy nice steaks and cook them and eat them, and if I make some for other people, and they feel served as well, then we all win. FLYNN: I'm going to bring you in for when my team hears this podcast so you can negotiate with them over whether they're getting a fair deal or not. [laughs] ROB: [laughs] I'll go up to D.C. and we'll see what we can do with that. Flynn, when you reflect on building Online Optimism so far, what are some lessons you wish you could take back to your past self and learn a little bit sooner if you could help it? FLYNN: Like I said, staffing at the beginning is a crazy difficult thing to learn. I had never managed anyone in school or in any jobs, and that's really the first thing I would've told 22-year-old Flynn. If you are successful in this business, you don't do anything that you do today. All that digital marketing stuff that you love? You're not typing posts, you're not making ads, you're not building websites. You are managing people who do that. That is such a change in mindset. I wish I had taken that more seriously at the beginning and learned more – even in college, when I did group projects. People hate group projects, but they are the best. They are so like real life, it is wild. You're going to be with people who you don't trust. You're going to be working kind of with each other, but someone's not going to keep up the slack. What I would do is reach out to my professor and be like, “I'd like to do this by myself,” which was a good way to get a good grade but a bad way to learn how to manage other individuals. So, I would definitely tell myself, you have to learn how to manage people. You're only as successful as your team. From Day 1, that ability to think outside myself – and whenever I do a task, what I'm really good at now is we do a task and we think immediately, “How could this be done by someone else? Let's write up the process. Let's have this ready to go,” whereas we didn't do that the first five years. Every time someone came onto the team, it was a whole process to teach them. It was a mess. So, I think helping yourself manage people is key and also building processes so more people can join and do it. ROB: Right on. It's interesting; you mentioned that you feel like you brought on biz dev a little bit late, around Employee #8, but I would say in a different lens, I have seen 80-person agencies where the sales were still very much founder-led, maybe even to the point where they promoted someone else almost to a partner to get that level of authenticity in their sales. What do you think allowed you, and how did you equip someone – it may have seemed soon for you, but you equipped someone eight people in to not completely fall on the ground selling. What do you think allowed you to sell without being founder-led in that sales motion? FLYNN: I think the answer is that we spent a lot of time together that first year. We even did that with later sales staff. We don't expect them to make sales their first three months anymore. We even build that into their prospective commission structure, based off of them not making a sale in the first months, just because we know that's how long it takes to train and go through our proposals, and they sit in a ton of meetings to learn how we talk about things. I would also say the other thing is when we first built a lot of our sales process, the first individual who was doing it for us had actually gone to a much more traditional company where they did a whole month of sales school, and honestly that helped us a lot. I had no idea how to teach someone how to do sales, so we hired someone who had had that training. That was the one thing where – now we hire people who just have a college education because we have more processes in place, but that did help a bit. Even now, a lot of the language we use is still pretty official on the sales side, whereas all the processes we have for marketing, we tend to have different language. We never say “agency of record” at all at Optimism because we made up our own term for it, because none of us had any experience in agencies. Whereas the sales side, it's all like “discoveries and intros and cold calls,” and we use very much the language of the industry, which is interesting for us. ROB: What do you call the AOR relationship? FLYNN: We just call it a partnership. [laughs] It is odd, and I know this gets me into trouble – we pretty much run an ad agency, but we built it from scratch, which is good and bad. I went to an Ad Age event and they were talking about this revolutionary new thing, which was like “As opposed to agency of record accounts and hourly billing, everyone's doing project-based billing now and flat rates so you know how much things cost.” I was like, oh, that's what we did in 2012 because that's what I made up when I was coming up with how we structure our pricing. It's been fascinating to see. We sometimes will meet people who run more traditional agencies – we don't have traffic managers at our agency, and until maybe two years ago I didn't realize that was a job. Which isn't a great thing to hear a CEO say, but it was built into other processes. I will say now that we're at 23, we've talked to enough people and have enough staff that have come in that we're trying to fill these gaps that bigger agencies have and we understand why. But there are still some things we do that are unique. We don't have employees who just do account executive work at our agency. Every one of our employees is both doing services and handling account executive stuff – which honestly is a major selling point for us, but it is tricky for staff because they need to be good at Google Ads and get their certifications and also not mind dealing with the client that calls in during the day with a question. ROB: It's a tricky dichotomy. On the one hand, a lot of people gravitate towards 100% either of those responsibilities within another agency. They'll be 100% client-serving or 100% AM. That hybrid role, when you can find it, it's very authentic to you. But when you're looking for someone to hire in, a lot of times they've gravitated further in one direction or the other, I would expect, than you might want them to be for you.   FLYNN: You're absolutely right. I don't want to say that it's a benefit for our staff. I'm not sure. But it is certainly a sales point for us. A lot of complaints from people who transferred from other agencies to us is that they are tired of talking to an account executive who knows enough, but they're like, “Hey, why is this Facebook ad structured like this? Shouldn't the top of the funnel marketing have this creative?” and the account executive is like, “Good question. I'll get back to you.” Most of our clients, you don't have to deal with that unless it's a very, very specific technical question, because they're talking to the person who made the ad. But it is stressful and our team does manage fewer accounts at a time because we don't have those efficiencies that a more separated agency has. ROB: I definitely appreciate the opportunity to – you don't want to reinvent language; you don't want to invent your own language from scratch for some of these things. But on the one hand, I would posit that agency of record, unless as client has a need to award such a relationship and their boss told them they have to, mostly seems a little bit selfish for the agency to claim that mantle. Almost like you're taking something from the client. And “traffic manager” sounds like kind of a boring job. Maybe someone who's in their prime would really enjoy it, but I feel like there's a more robust cohort of responsibilities that is a more fulfilling role and less of a middleperson, if you will. FLYNN: I'll leave you on the line for getting the hate mail from the traffic managers on Twitter. [laughs] But I do agree. I think that because we started off small and have added positions as we've grown, the major difference is that only like one person on my team has worked for more than two years at any other agency. We recruit so many people for our internship program and we've built this from scratch. It's been an opportunity to really build things as we see them and as we want them. It does mean that a lot of our processes are very different, but at this point, a lot of the bigger and better agencies are really open about their processes. So, whenever we do have questions about like “How does HR staff work?” or “What benefits do people want?”, there's a ton of research online. We're pretty receptive to even our staff sending us information about other company benefits to see if we can match it and things like that. ROB: That makes a ton of sense. Flynn, as you look forward, what are you excited about that's coming up for Online Optimism or maybe even for the types of services that clients are going to be needing? What's next? FLYNN: We love what's happening in social right now. I think it's been a fascinating turn from these really professionally produced videos – and I don't even know if this is good for agencies or good for Online Optimism – to being more authentic, individual experiences. You see that on the content that's trending on TikTok and Snapchat now; while highly produced videos do well, sometimes it's just a funny idea, something catchy, even for brands. People want to feel like there's humans behind it. I think you see that in the brands commenting on each other's posts on TikTok. People are excited. I actually feel like the people behind the brands are eventually going to catch on and start making names for themselves. Like, sure, you like Wendy's Twitter account and that's great, but there's not a Wendy back there. There's some probably bored stand-up comic in New York City and that's their job. I know there's going to be legal papers in the way, but I do think these social media superstars will start becoming famous in their own right rather than for brands. It's cool that Duolingo has that mascot that does weird stuff, but that's not Duolingo as a brand. That's some social media director who pitched that idea, somehow got it approved, and now everyone's trying to duplicate it. So that's cool. We're always looking more, like everyone else, at the Metaverse, seeing what's happening there, seeing all these bigger companies invest in it. I do have our design team working on messing around more in 3D space and doing VR/AR. We're still looking cautiously towards it, but at this point, you have Microsoft, you have Meta or Facebook or whatever they want to call themselves, you have all these companies throwing tens if not hundreds of billions of dollars and staff at it. So, we're trying to get our team ready for whatever is next. I don't think we're a couple months away from every mom n' pop shop having a second location on Meta Boulevard or whatever, but I do think the bigger organizations are going to have a presence, and I wouldn't be surprised to see more medium-sized companies get into that space soon. We want to be ready for when that happens. That's at least what we're looking at internally on our side. ROB: That is an interesting highlight to contemplate. I think we have been without, to an extent, as many experimental channels as there were for a while. There were a lot and everything was emergent and new, and maybe TikTok is still experimental for some, but for some brands, they've certainly operationalized it as well. But to highlight Meta, Metaverse, that world, maybe even some of the crypto and NFT world as the experimental opportunities – it's an interesting place to play for sure. FLYNN: It's been fascinating to see. We're taking it seriously because all these bigger companies are. But you make a great point that these more experimental networks are usually the ones who bring new mediums. You can't look at TikTok and not remember Vine. And I personally think 2013-2014, when Vine and Tumblr were where the entirety of internet culture was coming from – that was our peak. It's been downhill since then. That was the best the internet will ever be. [laughs] That's the question: Can these more organic decentralized networks exist and grow? I know that's what everyone wants to say but look where the money's going. It's going to Microsoft and Meta, and who knows what Apple's building with their headset. And these are the same companies and the same VCs that built the internet that we have now. It's nice to think there's going to be really cool, interesting ideas that will give more freedom to the internet, but they have a lot of 1,000-pound gorillas and billion- or trillion-dollar companies to overcome.  ROB: It's a lot to navigate and it makes a lot of sense. Flynn, thank you for coming on the podcast. Thank you for sharing the journey of Online Optimism. I will look forward to finding some of your people here in Atlanta. Come on down sometime. I wish you all the best. FLYNN: Yeah, we're great at Happy Hour. Let us know. Thanks for having me, Rob. ROB: [laughs] All right. Be well. Take care. FLYNN: Take care. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

Cosmic Road Trip
Things I Disagree with the Spiritual Community On

Cosmic Road Trip

Play Episode Listen Later Feb 10, 2022 31:08


Happy Thursday Cosmic Besties!!  This episode is a little different as I am discussing some of the things that don't resonate with me in the spiritual community: aka any kind of gatekeeping!  You babes know I keep it real so Im sharing why I have unfollowed some content creators and coaches and why there is nothing but love there.  "It's really not you, it's me!" Plus I am sharing a list of free or low cost resources and content for you to go down the rabbit hole! Haha let me know what you think after you listen and don't forget to share on IG!You deserve the life you desire babes!!Connect with me on Instagram!Want to work together?  Click here! If you loved this episode, please rate and review it so others can find out about it as well.  Don't forget to screenshot and tag me in your stories to tell me your favorite part!

Mad in Manila
Hello Philippines, Goodbye Toni!

Mad in Manila

Play Episode Listen Later Feb 9, 2022 48:33


Awoooo! Charot! Hindi kami multo mga Ka-MiM! Haha! Kami pa rin to. And nagbabalik kami after a long hiatus para magbuhos uli ng pangmalakasang tsaa. And sa unang buhos ng season na ito, hinila pa namin si Teacher Jay-em Estrella ng The Pisara Tales podcast! So ano ang chika? Eto ang paa, tuhod, balikat, ulo ng mga balita:

Character Collective - Writing Words and Character Conversations
S2 EPISODE 20: The One Where We Shadow Hunter!

Character Collective - Writing Words and Character Conversations

Play Episode Listen Later Feb 9, 2022 53:53


S2 Episode 20: OMG, epic Hood and Hook Book 3 spoilers - like, all of them! Well, some. Lol. ** Mild course language - like numerous droppings of the F-bomb. In this episode: Kai yops Kristy story circles The Shadow Hunter We slip and slide in the shadow hunter spoilers of deliciousness - yeah, that all sounds wrong and I'm so not changing it! Subscribe to notifications of Kai's Medium ramblings! (Kai's Medium Page - https://kp-the-writer.medium.com/) JOIN MEDIUM HERE (Kai's affiliate link) - You get all the benefits and Kai gets a little incentive - THANK YOU Subscribe to notifications of Kristy's Medium ramblings! (Kristy's Medium Page - https://medium.com/@kristywestaway82) JOIN MEDIUM HERE (Kristy's affiliate link) - You get all the benefits and Kristy gets a little incentive - THANK YOU GET UP ON THE CHARACTER COLLECTIVE FACEBOOK GROUP HERE: https://www.facebook.com/groups/thecharactercollective. Send your words and art to character.collective.podcast@gmail.com Subscribe/like/follow/favorite... do the thing because we two writers and our characters need to know you like us. Please like us! Haha. Share too, because sharing is caring... or something like that. Follow Kai on TikTok - KP_the_writer. Come play because you know you wanna... Rawr! ** Listen to the Treading Water Podcast Pilot** AVAILABLE NOW: NUSA Earth: Natural Unhuman Space Academy Book 1 by PJ Silva https://www.amazon.com/dp/B0897KFGRB Cupid's Guide Series (Books 1 to 3) by Kai Parker https://www.amazon.com/gp/product/B08KVVV6G7 Write Now Book Writing Series (Books 1 to 4) by Kai Parker and PJ Silva https://www.amazon.com/dp/B08MKNKHXL Visit Kristy at www.kristywestaway.com Visit Kai at www.kaiparker.com and www.pjsilva.com Thank you to the following for making this podcast episode look and sound a little better! Podcast logo art by @jayiisnthome Music by Shane Ivers from www.silvermansound.com: * Wallpaper Paste --- Send in a voice message: https://anchor.fm/charactercollective/message

Unsubs
Season 4, Episode 11: "Normal"

Unsubs

Play Episode Listen Later Feb 7, 2022 50:37


The principal's office called. Yeah- plagiarism. Haha!Follow along with Abigail's Deep Dive: The Problem With a Fight Against Toxic MasculinityWhat Is Toxic MasculinityMen | ContraPointsSupport us on Patreon. Follow us on Instagram, Tumblr, Twitter and check out or website. Merch available on Teepublic! We are not in any way associated with the show Criminal Minds, but sure would love to be. Email us at unsubspodcast@gmail.com.WTRN: The Radio Network. Want more from WTRN? Check out Genre Blind and BSAS! Mac's podcast is YNA: The Podcast.Support the show (https://www.patreon.com/unsubspodcast)

2 Man Comic Book Club Podcast
Episode 105: Black Panther 1-8 (2016/2018) Ta-Nehisi Coates, Brian Stelfreeze

2 Man Comic Book Club Podcast

Play Episode Listen Later Feb 7, 2022 58:09


In today's episode, the first of our Black History Celebration, we cover the beginning of the 2016 Black Panther run, and also a quick synopsis of the beginning fo the 2018 story as well. (Haha, we had a bit of a mixup due to the similarities of the cover art for the two runs.) This series is a bit different than many of the series we cover. There isn't as much superhero fighting. Instead there's a lot of different groups fighting for their views of what Wakanda needs most.   Creative Credit (2016) Writer: Ta-Nehisi Coats Artist: Brian Stelfreeze Color Artist: Laura Martin Letterer: VC's Joe Sabino   Check out Drew's Ranking of the comics he's read recently here https://2mancomicbookclub.blogspot.com/2022/02/drews-gut-reaction-comic-book-rankings.html Check our youtube channel to see this episode in video form when it is released!   2 Man Comic Book Club YouTube Channel https://www.youtube.com/channel/UCWM3BXS9o9J8Z93EwL4ir0A   Is there a comic series you would like us to cover on the show, or a topic you would like us to discuss? There are several ways for you to reach out to us!   We'd love for you to join our Discord! https://discord.gg/mbMw2mxtUu It is a great place to submit stories you'd like us to cover, trivia questions for us to ask on the show, and just be nerds about comic books! Join The Club!! We're working on a Patreon as well. When it does go live it will be at https://patreon.com/2mancomicbookclub   We love making these shows and we have ideas for new segments and videos. With your help we'll be able to make the 2 Man Comic Book Club even better! We also just set up the 2 Man Hotline, so if you'd like to ask us a question, or tell us what you thought about a specific storyline you can call: 66-2MANFAN-8 and leave a message! (That's (662)626-3268.  If you would like to find us on social media, we would love to hear from you! Find us on Twitter @ https://twitter.com/2mancomicbook,  Instagram @ https://www.instagram.com/2mancomicbookclub, Facebook @ 2-Man-Comic-Book-Club, or email us at 2mancomicbookclub@gmail.com.  Read more comics!      

BKO: Power of Fitness
Winter Blues Or COVID Mentality - MSB248

BKO: Power of Fitness

Play Episode Listen Later Feb 5, 2022 9:02


Welcome to February.. where everyone seems to be miserable and lazy. Wanna know why? Well… it's winter right? Or is it just because of this pandemic? Haha… either way.. listen to this episode to get back to the grind! --- Support this podcast: https://anchor.fm/bko_fitness_/support

Bitch Slap  ...The Accelerated Path to Peace!
Repurposing interviews into short clips. I may be on to something!

Bitch Slap ...The Accelerated Path to Peace!

Play Episode Listen Later Feb 5, 2022 9:41


Some of my short term inspirations, successes, and failures from the results of repurposing my video interviews.  Turning them into short form video clips.  30 seconds or less.  Rule number one when making a TikTok account.  DON'T MAKE IT A BUSINESS ACCOUNT.  I've managed to get 3 clips out over 10 days.  Had a 3000 view IG Reel…  Most importantly I've had a couple people reach out directly to me asking to make clips for them.  My subscribers went from 3 to 4. That's where I am in the YouTube game.  I love the interview process.  And I love the editing and chopping up of the videos.  Super fun. Administrative: (See episode transcript below)WATCH this episode at the Table Rush Talk ShowCheck out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov Part Two, I'm going to talk about the results of posting, trying to post the short form video clip of my interviews, like sizzle reels, 30 seconds or less. They talk about inspirations and successes, and perhaps failures as well that have happened so far. So listen up and enjoy and learn. Already, so I've managed to get three clips out over the last one week or 10 days, and I've been learning all kinds of stuff. I've been documenting all the procedures, which is cool. What, uh, oh, my gosh, what to say? Some failures. So it turns out, tick tock. No, not having much success on tick tock. But I did happen to interview coincidentally, a tick tock expert, who dropped so many bombs. So look forward to that interview, Cheryl Spencer is her name. She's got a tick tock challenge grow 1000 followers, five day five day challenge.Mischa Zvegintzov But rule number one, don't make it a business account. That's what she said. Of course, I'd made it a business tic tock account, so I could get my link in my profile, you know, the the link a call to action link. And she's like, Yeah, don't do that. Instagram, if you make a business account, they want you to pay for looks, likes and follows. So start with a personal account, organically grow to 1000 followers, then that link functionality is opened up. Oh, my goodness, where am I going with this?Mischa Zvegintzov Anyway, I've had a I've had two clips that garnered over 3000 views on Instagram reels. On the YouTube shorts, the the one garnered 951 garnered 750, this is all in a few days. So. And this is starting from scratch. So it's not like I've been doing this for a while. And building momentum. That's just right out of the gate. So that's super exciting. I also realized that you know, people. So this is a little bit rambley little babble, thank you for hanging in there with me. The most exciting things that have happened, however, are that people, two people in particular, have seen those two or three clips. And they're like, I want you to make those for me.Mischa Zvegintzov And I was like, Oh, I might be on to something. And so I could help people make these little clips to promote their events and things like that, and via interviews, so to interview them, and then create the create the clips. So that's super exciting. Right? All these tricks to make the, the, the videos more engaging. I also this is a document don't create moment. I'm just documenting the process right now, literal documentation of the process. So somebody actually said, Hey, I'm doing this event. I want you to interview the people and create those little clips that you're creating. For them that I've created. Will you do that for me? Give me a quote. Because I want you to interview my vendors, and then create sizzle reels. So we can create momentum for their event. And I'm like, Heck yes, I can get you a quote. So I put together a quote for that. How exciting is that? And then the other person was like, I want to collaborate with you. Let's set up a meeting to collaborate.Mischa Zvegintzov So very exciting. That's just after posting a couple of reels. So I did get one increase on my YouTube subscribers. So I went from three to four. How funny is that anybody watching this know that I my youtube channel went from three subscribers to four. that's where I am in the YouTube game. I think I've got I've started posting my interviews up there. So I probably have five interviews and, and two you YouTube shorts. But the short state did garner some, like I said, 750 and 950 views and 20 or so thumbs up a few thumbs down. So that is super cool.Mischa Zvegintzov What else was it I love the interview process. I love interviewing people I do. And then I also actually very much like editing and chopping up the video to try and make it engaging. In 30 seconds or less, I'm enjoying that process and I'm enjoying making the thumbnail thing that's that gets you to want to look. So this is super fun. I realized that if I get my SOPs down on all of this, so basically I interview somebody, I go to produce and publish the, the the full interview at the same time, I'm time marking everything, making the transcripts, all that stuff that again, if I systemize it do it all at the same time. I could, as I'm producing the interview, to be published, I could at the same time effectively create the 10... 5, 10 or 20 clips, and then schedule them all for publishing.Mischa Zvegintzov And this is a really cool thought that I had as well. So much more going on or thoughts around this, but I'm just gonna give you one more little nugget that I've had for myself as I'm documenting and not creating, documenting the process. I've been, you know, what do I want to post on the social media? What do I want to post because in this game, you got to be posting stuff. And in effect, as I'm interviewing people creating all these clips, that's what I can post, but it's also an advertisement for what I do. Here's all these cool reels, short stories, whatever that I'm creating. That's driving engagement. but it's also an advertisement that I can do it for you. Haha.Mischa Zvegintzov Anyway, I look forward to I'm close to having the standard operation operating procedures down the systems down that soon. I'm hopeful that within a week from this maybe five days from this I will have the functionality where I'm doing that peace out

Tailgate Talks
Club Red 69 (Haha!) Ramblin' Raiders joins the tailgate to talk about that EPIC Texas Win!

Tailgate Talks

Play Episode Listen Later Feb 4, 2022 56:59


Live streams on www.facebook.com/TailgateTalksPod Wednesday Nights 7pm central.Any suggestions, topics of discussion or comments on the show please send to tailgatetalkspod@gmail.comSubscribe to the show on YouTube!In the episode we discuss:-->>RC Maxfield Rejoins the tailgate

Podcast Sebelum Pulang
Cerita Selama Hiatus Podcast 2 Tahun - Sebelum Pulang Eps. 13

Podcast Sebelum Pulang

Play Episode Listen Later Feb 4, 2022 36:49


Halo semuanya, gue Dara... kangen gak? Haha finally I'm back! Episode kali ini lebih ke update kehidupan 2 tahun gak ber-podcast, cerita saat gue kuliah sambil kerja, dan plan selanjutnya. Yes, a bit introduction juga nih untuk episode-episode baru di podcast sebelum pulang. Anyway gue juga aktif di instagram untuk membagikan konten-konten slice of life gue. Let's connect there! @darapuspt

Kpop Pillow Talk
#69. haha nice (SKZ One Shots)

Kpop Pillow Talk

Play Episode Listen Later Jan 17, 2022 30:26


I feel like we really should've mentioned the episode number in the podcast today...given our...content! hope y'all are having a wonderful weekend and enjoy the episode! thank you once again to our featured Wattpad author ItsForMeCuz! catch us in between @kpoppillowtalk on both instagram and twitter! wanna support the pod? buy us a coffee! ko-fi.com/kpoppillowtalk --- Support this podcast: https://anchor.fm/kpop-pillow-talk/support

Flying Sage Consulting
2.5 The Power Of THREE Tigers!!! Change Is In The Air. It Is Here.

Flying Sage Consulting

Play Episode Listen Later Jan 10, 2022 31:01


January is the month of the Ox in the Chinese calendar and the last month of 2021. The Ox can be stubborn, profoundly individual, and psychic. It's quite a combo. And, we are in an Ox year; it's a double-whammy this month. Are you feeling a heightened awareness? In comes the Tiger!!! Change is in the air with THREE TIGERS!!! 2022 is the year of the Water Tiger. 2022 is a double Water Tiger in the month and year and then another Tiger in the hour-pillar. February is the month of the Tiger, and February launches the New Year in the Chinese Calendar. The Tiger is the Wood Element. Yang Wood is about action, direction, forward movement, growth, vision, seeing your path, making decisions, the birthing process, hope and more. x 3 Wood Element is a 3x energy for 2022. Everyone will be moving through change, and the birthing process. However, the chicken must fight its way out of the egg or not. Effort, struggle, and then birth. The caterpillar to the butterfly. And right now, you may feel you are in the birth canal and constricted. If you do, you are in alignment with the energy moving in. No change is not in the realm of possibility. Not changing is not an option. It is not possible to have much stay the same. HAHA, I am writing a double negative three times to drill it home. CHANGE is here! YAY! Take part and embrace it. Wood always reaches up, grows, and out with its branches or blossoms and roots down into the earth. And, with this upcoming power of Wood entering 2022, the 24-year Period 9 begins. 2022-2027 are years with powerful energy to seize. Carpe Diem. Initially, I planned a three-day workshop, to help you figure out what is coming for 2022 PLUS the next six years but who wants to spend three days learning?! I know, I get it. Just give you the details to go out and make change in your being and world! √ I hear you! Private sessions are the way to go to give you what you need to seize your opportunities. There are special stars, energies, advantages for each person individually based on this powerful time. I will provide a detailed list and recording of everything you personally need to know during 2022 and the next six Period 9 years. Private sessions will begin on February 4th. The "unique special" still stands with a combo Academy-Period 9-opportunity: https://www.paulinekehoe.com/page/9nXnA A reminder that there are complimentary collective healing sessions twice weekly on the Telegram Channel: https://t.me/fiveelementalchemy Wednesdays at 7pm Central and Saturdays at 11am Central. New videos on Rumble: https://rumble.com/c/c-1253672 Be good to yourself. Change is afoot! Peace and blessings, Pauline

Reality Alert : The Circle / Love Is Blind / Survivor / Reality TV
Circle Season 1 Episode 2 Rewatch - Ben Doesn't Know Who Kurt Cobain Is

Reality Alert : The Circle / Love Is Blind / Survivor / Reality TV

Play Episode Listen Later Oct 30, 2021 73:45


Don't forget to hit that Subscribe Button! Haha. Don't forget to... you already know... SUB-SCRIBE! haha