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Description:Our guest, Kristy Morris, has had a close relationship with entrepreneurship from a young age and saw first-hand what it was like to be a business owner when her parents ran one of the earliest McDonald's in Australia after the brand was introduced into the country. Today she is the Co-Founder and CEO of Kailo, Australia's leading luxury wellness brand. Tuning in you'll hear about her upbringing in Australia, the influence her entrepreneurial parents had on her, her struggles at school, and how she came to own a coffee shop when she was just 24 years old! We then go on to learn how her eldest son inspired her to start Kailo, the pivots she and her business partner had to make during the COVID-19 pandemic, along with her reflections on how the business has grown and changed in ways she could never have predicted. Tune in to learn the full scope of Kristy's story and the many lessons she continues to learn as a leader. Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.  In This Episode You'll Hear About:• [02:13] Kristy's upbringing, the influence of her entrepreneurial parents, the early days of McDonald's in Australia, and how her parents were approved for a franchise.• [04:33] The struggles she experienced in school, her cultural exchange trip to America, the positive impact it had on her, and why she eventually decided to drop out of high school.• [10:48] Her experience working at McDonald's, how she worked her way up the ranks, and what this taught her about business operations.• [14:34] Why Virgin Airlines was considered such an innovative company at the time and the extraordinary lengths Kristy went to to make an impression on them.• [16:59] Her decision to open up a coffee shop as a 24-year-old and how this led to her joining HR at Virgin Airlines.• [22:48] Kristy's marriage, starting a family, and her entrepreneurial partnership with her husband before they got divorced.• [25:39] How Kristy's eldest son inspired her to start Kailo and how she met and teamed up with her wonderful business partner Kath Merlo.• [29:33] The strategic steps they took to survive as a business during the COVID pandemic, how they expanded into nutrition products, and the huge impact it's had on their company.• [36:01] An overview of their recent business growth, their expansion plans, and how Kristy is developing herself as a leader.• [41:21] Details about what's next for Kailo and Kristy's advice to aspiring entrepreneurs.To Find Out More:Kristy Morris on LinkedInKailoKailo on FacebookKailo on InstagramKailo on YouTubeKailo on LinkedInAwesome CXLee Greene on LinkedInStairway to CEOStairway to CEO on Instagram Quotes:“My dad was trying to instill a really strong work ethic that ‘you are no different to anybody else'. I genuinely can say I think that is a gift.” [0:13:14]“I was lucky enough to get a job with Virgin [Airlines] and they there were such a new company at the time. You felt like you were part of something really exciting.” [0:16:59]“The more vulnerable [you are], the more successful you will be because you're just opening up for people to come in and help you.” [0:22:24]“[Kath and I] often talked about all the gaps that we were seeing. From what we were seeing in LA [versus] Australia, around wellness. — And all the clinics and things that you have on offer in the US. And we [wondered] ‘what if we can bring a concept back to Australia.'” [0:27:13]“We've grown the services based on the guests' needs, learning from our guests what they want.” [0:29:02]“It was a much bigger beast that we took on than we realized. You go into something that you've never done before and go ‘yeah, this is going to be – easy.'” [0:29:16]“Fourteen months into opening, we hit COVID. [It is] by far the hardest moment that we've ever been through. Closing the doors to our business and realizing we only had $20,000 in the bank. We were still in such a startup mode.” [0:29:35]“The hardest part has been not having such a close relationship to every single person in the team.” [0:38:39]“I feel lucky to be in a business partnership, I think that always gives you that comfort.” — [0:40:05]“Always surround yourself with really positive, successful, humble people. Because you don't want to lose sight.” [0:42:39]

Description:Today,  Lee sits down with Tom Hale, CEO of ŌURA, which delivers personalized health data and guidance to make wellness and recovery part of your daily practice. Tuning in, you'll find out how Tom went from growing up with dreams of becoming a train engineer to discovering the OŪRA Ring and writing a letter to the board about why they should hire him as CEO. You'll gain some insight into Tom's journey as a leader, which started with executive positions at Macromedia and Adobe, to becoming President of Momentive, where he set enterprise strategy and led product growth. Join us as we discuss Tom's leadership style, why he says it's lonely at the top, how he got a crash course in fundraising from raising $40 million in less than a month, and so much more!Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.  In This Episode You'll Hear About:•   [02:29] Tom's upbringing in a “dusty town” and his love for trains (and Dungeons & Dragons).•   [08:21] What sparked his interest in the impact that business and tech can have on society.•   [10:42] Some of Tom's early jobs, including computer consulting and summarizing scripts.•   [18:54] The importance of learning on the job and how he went from Adobe to Second Life.•   [24:23] What Tom learned about the gig economy from his time at HomeAway.•   [26:27] How losing sleep led him to discover the Oura Ring and how it improved his health.•   [36:49] The story of how Tom went from a customer of Oura to the company's CEO!•   [44:05] Challenges facing newbie CEOs and the value of having a leadership mandate.•   [46:07] Little-known realities of being CEO, including the loneliness that comes with it.•   [51:44] Oura's company values, which encompass a spirit of collaboration and aiming higher.•   [53:35] Viewing the fundraising journey as a lesson in what investors find compelling.•   [55:42] Insight into Oura's vision for the future: from sick care to human care.To Find Out More:ŌURATom Hale on LinkedInTom Hale on XLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“Pulling on the threads of technology, its impact on society, how people change because of technology, and [my experience] with personal computers – it came together and led me on the path that I'm on today.” [0:10:24]“They put me in [a product management job at Macromedia], and it was probably my [biggest] learning-on-the-job moment, figuring stuff out. I remember some moments of high anxiety because I was like, ‘I have no idea what I'm doing!'” [0:17:45]2“Early in your career, if you're at a company where there's more work than there are people to do it – you can move up really quickly in your career.” [0:19:17]“[When] I went to HomeAway, I was captured by the idea that you could rent a property to someone over the internet and they would come and stay in it. It was an interesting confluence of what we today call the gig economy.” [0:25:22]“For me, during that period of losing sleep, [the Oura Ring] really changed my life.”  [0:27:57]“That kind of power, giving your body a voice, is central to what Oura does.” [0:36:40]“It was all very rational and logical, but there was a strong intent behind [my letter to Oura]. Sometimes, you get that intent coming through and people say, ‘Here's somebody who's motivated.' And motivation counts.” [0:38:53]“I get most excited about working on products that I can understand, touch, and feel and [that are] relevant and relatable – on a really human level.” [0:39:43]“The role of a CEO sometimes is to go against the grain.” [0:47:14]“Our big vision is: how do we become part of the behavioral change that improves health outcomes, that transforms the healthcare industry from one where it's about sick care to something we call human care?” [0:56:14]

Description:Coming to share their story today is Jeanine Lobell, the Founder of Neen. Her story is truly remarkable and underlines the unexpected turns we can all encounter and how far a commitment to one's ideals and ideas can take things. Jeanine talks about the acquisition of her previous company, Stila, and what it took for her to take a dive into something new and exciting. The lessons around healing, community, and authenticity that Jeanine has learned and generously touches on here, are truly inspiring. Tune in to hear it all!Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.  In This Episode You'll Hear About:• [03:12] Jeanine's childhood years in Sweden, the activities she enjoyed, and how she taught herself to read.• [08:01] Living in San Francisco, London, and Paris, and the difficulties of her teen years.• [13:20] A humble entry into the make-up industry before getting work as an artist.• [19:55] Jeanine reflects on her independent spirit and distrust of authority.• [23:46] Building Stila and discovering her new personality and capabilities.• [29:54] Jeanine's thoughts on the challenges of having a company acquired, following Estée Lauder's acquisition of Stila.• [36:13] The decision to start Neen; the ideas and motivations that drove Jeanine to begin a new adventure.• [43:55] Sustainability at Neen and the way that Jeanine has approached packaging.• [51:43] The funding process at Neen so far and the meaning behind the brand's name.• [56:19] Jeanine's suggestions for the questions entrepreneurs should ask themselves.To Find Out More:Awesome CXNeenJeanine Lobell on InstagramStilaLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“[As kids], we just made stuff all the time!”  [0:07:18]“I kind of woke up to find a whole other person living inside me that I didn't know.” [0:24:13]“I just need to be smarter than the problem in front of me.” [0:25:22]“That's a big driver for me, like how do I make things different?” [0:25:32]“Acquisition is tough. I don't think I know anyone who is super happy after an acquisition, unfortunately.” [0:34:17]“When you make a business – [and] it comes from your personal values, people feel that.” [0:40:28]“I wanted to make a sustainable, refillable package.” [0:45:54]“I'm not on the soapbox about it, I just don't want to make more trash, period.” [0:47:01]“I always say, makeup is a mood-altering chemical. 100%. It can totally change the way that you feel and that's what I like about it.” [0:53:47]“You don't have to change yourself to feel that way about yourself. You have to learn to feel that way about yourself, period. And then makeup is just the icing.” [0:55:25]“Don't ever let anyone tell you that you shouldn't be an entrepreneur.” [0:57:31]

Description:Greg Starkman, the Founder and CEO of Innersense Organic Beauty generously shares some of his defining moments with us, touching on the intentional way they have selected, produced, and released products, surviving the tougher times before things started to tip toward success, and how an approach of steady and continued growth has served the company so well. Our guest also talks about leadership and his continual journey of learning and support for his team, so make sure to tune in to catch it all in this inspiring conversation with Greg.Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.  In This Episode You'll Hear About:• [02:12] Greg talks about the recent changes in San Francisco, growing up in Los Angeles, and the family values present in his home.• [09:52] Entering the beauty industry and finding purpose in professional life.• [18:07] Challenges that Greg and the company faced around sourcing ingredients after launching.• [21:40] The key products that Innersense brought to market initially and more recently.• [26:47] Greg reflects on the biggest challenges and surprises on his journey with Innersense; demand, marketing, and the 2008 recession.• [32:20] Moments of learning and self-doubt, and the fundamental place these have in the life of an entrepreneur.• [35:40] People, planet, and purpose; Greg shares why standards for the cosmetic industry are so important to him.• [39:35] Thoughts on growing as a leader and allowing increased autonomy for the team.• [45:15] Advice from Greg about pivoting, learning, and a steadfast attitude.To Find Out More:Awesome CXInnersense Organic BeautyGreg Starkman on LinkedInLee Greene on LinkedInLee Greene EmailStairway to CEOStairway to CEO on InstagramQuotes:“As a kid, I did a lot of different things. I would work and earn extra money in salons sweeping hair, and I would actually fill product vats for my mom.” [0:07:32]“In my early teens I definitely became that wayward kid that was always out and about, and always in some level of trouble.”  [0:08:00]“Even though we were very affluent growing up, there were never any handouts.”  [0:08:42]“I was kind of a late bloomer, I never really figured out what I wanted to do until I was probably in my early 20s. And I think at that point I felt like I found some level of purpose when I got into the beauty industry.” [0:09:38]“We took that cosmetic ingredient standard and brought that into hair care.” [0:15:25]“It literally took a good ten years for us to even spark at the level of scalability.” [0:16:24]“We made a commitment from day one to work with ingredients that were very pure, and highly efficacious.” [0:19:18]“It doesn't matter how clean or how organic a product is, if it doesn't perform, the consumer is not going to come back and buy it.” [0:19:34]“It's just about continuing to educate and inform the safe cosmetic consumer who is looking to make healthier and cleaner choices, and do it in a very authentic way.” [0:21:28]“We have been very intentional over the last 18 years with the types of products we introduce. Believe it or not, we only have 22 products.” [0:23:37]“It was just perseverance, and an unwillingness to fail.” [0:30:11]

It's time to stop the competition and start the collaboration!In this episode we speak to the incomparable Jessica Burgio host of Unscripted The Podcast. No topic is off limits in this conversation! And as we say in the recording this is one juicy episode. We talk about the importance of creating community, how people can leverage their podcast, how friends and family can sometimes let you down, owning our mistakes, and so much more. So get ready to tune in and become part of the conversation.Listen to Todays Episode to Hear About:-the beauty industry and how it connects to other things-creating a connected community-owning our mistakes-humans will be humans-being supportive no matter how you feel about their success-learning who to share information withWe are stronger together!So make sure to follow, like, and support the women who are looking to change the narrative.Where to find Jessica Burgio:Instagram: @jessicaburgio @unscriptedthepodcastWebsite: https://www.jessicaburgio.com

Description:Endangered Species Chocolate was a mission-driven company long before it was cool. CEO Curt Vander Meer joins us today to share the story of his career and impact, the five key duties of a CEO, and how he came to own the Endangered Species Chocolate brand. Join us for an insider's look at Curt's unexpected journey to protecting wildlife and continuing the legacy of his founder, mentor, and friend.Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats. In This Episode You'll Hear About:• [01:03] Curt Vander Meer's journey through the world of finance to becoming the CEO of Endangered Species Chocolate.• [16:40] His unexpected initial experiences of the business and how his vision differed in comparison to his focus today.• [22:07] Goals to donate a million dollars a year and create moments of joy through abundant giving at Endangered Species Chocolate.• [23:59] The behind-the-scenes process of pairing animal facts with chocolate flavors.• [28:59] What it was like to transition from financial lead to CEO at Endangered Species Chocolate.• [31:43] Expectations versus the reality of occupying the CEO seat.• [33:29] The five duties of a CEO: setting direction, speed, risk, resources, and culture.• [34:30] Becoming the sole owner and CEO of Endangered Species Chocolate.• [36:00] How Curt's leadership style has changed and how his role has promoted personal growth through hard lessons.• [44:30] What surprised Curt most along the way despite his classical training in business.• [49:55] How he intends to continue the legacy of Endangered Species Chocolate, Randy Deer.To Find Out More:Curt Vander Meer on LinkedInEndangered Species ChocolateLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“There are a lot of things I haven't scripted that have turned out way beyond and far exceeded the expectations of the plan I created.” [0:18:25]“When you put an accountant in charge, what's the first three things they do? They cut people, they cut places, and they cut things, and that's a little bit of what I did.” [0:20:19]“I had a different idea than our previous CEO of what we wanted to do. I wanted to really explore the roots of the business.” r [0:20:32]“Being in the chocolate industry is very fun and there are so many different avenues that you can go.” [0:20:57]“I wanted to, and still want to, magnify the impact of our brand promise.” [0:21:52]“I've heard it said that being CEO can be a lonely position. There's some truth to that so I would encourage people to find those that they can lean on. ” [0:31:44]“I really have five duties as a CEO that I need to do. I need to set direction, speed, risk, resources, and culture.”  [0:33:30]“Being CEO is one thing. Being owner is another whole mindset that you need to have.” [0:34:39]“I really want people's input before a final decision needs to be made.” [0:35:19]“Really [make] sure you get the right talent in the right positions, and that is easier said than done.” [0:36:07]“You weigh in so that you can buy in.” [0:37:21]“We're all called to use our talents to the best of our ability, so don't assume that I can think about everything that's necessary. That's why you have trusted advisers on your leadership team.” [0:40:26]“It's so important to stay quiet and let people talk. That's the best strategy that's worked for me.”  [0:40:40]“Grandma Vansingel always said that mistakes only happen to those people who do things, and I try to use that mantra here as well.” — Curt Vander Meer [0:43:04]

Description:Today, Lee sits down with Vanessa Pham, a first-generation Vietnamese-American and the Co-Founder and CEO of Omsom, a loud and proud Asian pantry staple brand. In this episode, Vanessa shares her journey from growing up with her sister (and business partner) Kim, and their Vietnamese refugee parents outside of Boston, to attending Harvard, working in consulting, and starting Omsom after being inspired by the 2016 elections to build something that would shift culture. Tuning in, you'll find out how her father tried to escape Vietnam seven times before he was successful, the pressure Vanessa felt to honor her parents' sacrifices and make them proud, and how she bootstrapped the business for the first year by offering SAT tutoring services just to make rent, plus so much more!Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:•   [03:16] Ways that Omsom's proud and loud ethos is a response to growing up “othered.”•   [07:52] What Vanessa wanted to do and how she was motivated by her parent's sacrifices.•   [10:20] Insight into her career trajectory and the pivotal conversation with her dad that helped her let go of external pressure and expectations.•   [14:09] A look at her journey toward taking more risks and her desire to influence culture.•   [16:48] How food (and particularly ready-to-use sauces) aligned with Vanessa and Kim's mission to celebrate Asian stories.•   [27:20] How they navigated launching Omsom during the early days of the pandemic.•   [30:27] Vanessa's advice for community building, marketing, and fundraising.•   [34:18] Her relentless commitment to personal growth and how it benefits her as a CEO.•   [41:26] Reflecting on some of the biggest surprises that came with building a business!•   [46:42] Why Vanessa encourages fledgling founders to be authentically themselves.To Find Out More:OmsomVanessa PhamVanessa Pham on LinkedInVanessa Pham on InstagramLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“Omsom in Vietnamese means rowdy, rambunctious, riotous. Our ethos is all about being proud and loud. In some ways – reclaiming our narratives and telling our stories loudly and proudly is our way of pushing back on that initial experience we had in that small town outside of Boston.” [0:04:22]“Building a proud and loud brand was when I learned to be more true to myself, be [comfortable] in my skin, and be more authentic about who I actually am.” [0:06:07]“My dream for most of my life has been to honor my parents and their sacrifices. Nothing has been more motivating to me than that.” [0:07:56]“There's not enough Vietnamese-American women that are seen as thought leaders. I felt really called by that.” [0:15:29]“After the 2016 election, Kim and I wanted to build something that could influence culture, narratives, and dialogue at a national level.” [0:15:40]“Food – has been such an incredibly meaningful part of our lives and a way for us to connect to our culture and our identities.” [0:17:59]“What we're building is in service of giving people a sense of home and a sense of joy. In [hard times], they're actually going to want to engage with a brand like ours. What we stand for is relevant and timely.” [0:28:40]“There was this flywheel that we created by building and fostering a community that understood our values, saw what we [stood for], and that really resonated with them.” [0:29:53]“[Ask yourself]: Is my story and my brand story authentic? Because consumers' bullshit meters are higher than ever. Same with the press. Beyond that, does it parlay into broader dialogues that are happening at a national level?” [0:31:12]“I dedicate so much of my time and mindshare, and emotional energy to evolving my worldviews and my relationship with myself – so that I can navigate this journey with grace, trust, belief, and conviction. Those are so important for getting the job done.” [0:35:21]“My advice would be to continue to show more of who you really are in the [CEO] journey.” [0:46:53]

Description:In this episode, Lee sits down with Michael Broukhim, Co-CEO and Co-Founder of FabFitFun, a women's lifestyle membership and shopping experience bringing joy and well-being to its members. Michael shares his experience growing up with his older brother in Los Angeles, his incredible story of starting an online media consulting company, some ups and downs of developing websites for politicians, pivoting to launching a wellness blog, and how this all unfolded into his trailblazing CEO journey. Tune in to hear how he has evolved as a leader, the challenges of growing the company, the secret sauce to launching a brand, the top tips he recommends to stay grounded. Exclusive Deals from Our Sponsors:•    AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:• [03:13] Growing up in Los Angeles, his roots in media entrepreneurship and the profound influence his parents had on his passion for the written word.• [07:25] Navigating his brother's cancer diagnosis, early job experiences, and a transformative college journey that paved the way for FabFitFun.• [13:42] Starting his first business, working with politicians, and mixing wellness with the red carpet treatment.• [19:54] Value lessons from earlier ventures, from monetizing emails to business expansion, and how this led to FabFitFun.• [26:31] Pivoting the business model of FabFitFun and what makes the company and its products unique.• [31:47] What qualities they look for in other brands and the success stories of the companies they have worked with.• [34:06] The joint venture approach to business and how Michael has evolved as a leader.• [37:20] The difficult challenge of raising capital and how this inspired Michael and his brother to form Green Meadow Ventures.• [41:24] The biggest obstacles to founding FabFitFun; a wedding, COVID, and his brother's cancer diagnosis.• [44:22] Invaluable advice for budding entrepreneurs and what's next for FabFitFun!To Find Out More:Michael Broukhim on LinkedInMichael Broukhim on TwitterFabFitFunCharlie on LinkedInGreen Meadow VenturesAwesome CXCasalénaUnhideSpongelleLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“Maybe it was the combination of having access to the internet and having a printer, but I started just putting things into a word processor and laying them out.” [0:05:33]“I was a pretty resilient kid, and in a lot of ways, I didn't have anything too tough, and only later in my life did I come to understand that.” [0:07:29]“We didn't seek out to build a political new media consulting firm, it was just the first opportunity that fell into our laps.” [0:15:26]“We learned really well how to get people onto our newsletter, how to monetize an email list, and how to produce incredible content.” [0:20:16]“I think email is interesting. It is kind of like the cockroach of the internet. It will never go away. It is a truly open platform.” [0:20:31]“In some ways what we came up with, through FabFitFun, was an alternative way to tell your story as a brand, and that was to get the product into consumers' hands.” [0:28:33]“Consumers have a much higher tolerance for trying new things if they know they are getting a deal.” [0:28:52]“What is going to make any brand or product successful in the long run is you have to own the consumer for something unique and something differentiated that you have tapped into.” [0:31:54]“Getting into that mode of constantly working on yourself, being a self-learner, and in some ways your own harshest critic, I think are really essential to leading a company.” [0:35:26]“I think surrounding [ourselves] peer groups that [we] can talk to and learn from has been really critical.” [0:37:06]“I think right now, trying to really stretch your dollar is important because the capital is more expensive.” [0:38:47]“Keep powering through. I think if you are really committed to [starting a business], it is an incredible privilege to be able to run a business.” [0:44:24]“I think finding a way to stay level is really critical as an entrepreneur.” [0:44:51]

Description:Sharing his extraordinary story today is Olympic-level rowing coach turned entrepreneur, Bruce Smith. Bruce has been self-sufficient since his teens and in this episode, we discover his journey to becoming the Founder and CEO of Hydrow; the rowing machine company connecting the indoor rowing experience to the magic of rowing on water. From breaking into hotels and churches in order to practice piano, he transferred his passion wholly into rowing. Tune in to discover what he finds so engaging about the sport and hear all about his inspiring personal journey and entrepreneurial story.Exclusive Deals from Our Sponsors:•     AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:• [01:02] Introducing Bruce Smith, the Founder and CEO of Hydrow.• [03:37] Bruce's early days: Growing up in Canada with a schizophrenic mother, leaving home early, and supporting himself financially while pursuing music.• [11:16] How he supported himself in college; how he became a hustler by necessity!• [14:24] His journey from academia to entrepreneurship, real estate, and coaching.• [20:08] Bruce's passion for rowing and his transition from rower to rowing coach.• [22:49] The mind-body connection associated with rowing and the addictiveness of synchronization.• [25:18] Bruce shares success stories from his career as a rowing coach.• [27:42] The genesis story of Hydrow; the rowing machine company connecting the indoor rowing experience to the magic of rowing on water.• [33:49] Hydrow's impressive fundraising journey in the face of countless rejections.• [47:09] The company's team structure, Bruce's leadership approach, and Hydrow's future goals!To Find Out More:Bruce Smith on LinkedInHydrowCommunity Rowing, Inc.Lee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“[Entrepreneurship] is really hard but it's really satisfying. Honestly, I think it's the most fun thing you can do. It's like creating art that's worth the trouble.” [0:03:21]“I got my driver's license the day that I turned 16 and I got in the car and I drove away and I basically never went back.” [0:07:40]“I really do believe poverty is an amazing motivator.” [0:13:12]“The power of the man is real and you've got to adapt and bend a little bit if you're going to be successful.” [0:17:28]“In the United States, especially in Chicago, it is a meritocracy. If you have good ideas, people embrace you with open arms.” [0:19:46]“That moment of synchronicity – is wildly addictive.” [0:23:59]“We wanted to take that smoothness and that analog feeling [of rowing on water] and translate it to a machine. So we had to reimagine how people think of our machines from the ground up.” [0:32:28]“You want to be sure that the people who invest in your company will be able to continue to invest in your company.” [0:38:54]“I like bankers. They're the most socially capable people I've ever met.” [0:40:35]“Overall, I've become an even stronger believer in investing in culture and – who you are.” [0:47:52]

It's time to stop the competition and start the collaboration!In this episode we speak to the dynamic duo behind the podcast, FLOW, Jess Richmond and Sarah Watson!In this episode we get right down to business and talk all things menstruation. We all share the same thoughts around breaking the cycle around menstruation by being open about it in conversation so that we can change the narrative from shame to power. So, get ready to step into your own power, start taking pride in your cycle, and find communities that are ready to have the hard conversations about a taboo topic that is anything but.Listen to Todays Episode to Hear About:-the bleeding disorder community and having a safe space to share and get information-breaking the cycle around menstruation-humans who identifying as women being against listening to people talk about menstruation-seeing podcasting as a greater tool for change-dad jokes and trucker hates-learning to be active listeners in a passive listener based societyWe are stronger together!So make sure to follow, like, and support the women who are looking to change the narrative.Where to find Jess and Sarah: Instagram: @howsyourflow TIK TOK: @howsyourflow HOSTS: Instagram: @jessicalaurenrichmond @swsxtherapy TIK TOK: @jrichsocal @swsxtherapy

In today's 25 minute high-value training, GovCon Chamber president Neil McDonnell shows 8(a) minority-owned government contractors how to discover year-end direct-award opportunities. To be a successful government contractor, you need to understand the process.✅ Today's Insights:

Description:In today's episode, we hear Francisco Pergola the Co-Founder of Cheddies Crackers, a high protein, low sugar snack brand made with real cheese sourced from regenerative farms. During this episode, Francisco shares his story of making something out of nothing, time and time again, from growing up in San Antonio, Texas (with dreams of working on Wall Street) to starting the first Ping Pong club in high school, and beyond. Francisco created Cheddies after realizing that hospital patients had limited healthy snack options. Working with nutritionists and testing his concept within clinics, Francesco and his family have taken the snack world by storm. Tune in to hear more today!Exclusive Deals from Our Sponsors:•  AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:• [01:05] Francisco Pergola's childhood, studies, and career before co-founding Cheddies Crackers.• [09:23] The inception and development of the Cheddies Crackers concept.• [13:48] Researching what patients needed with nutritionists and testing the concept in hospitals.• [20:14] Taking the product to market, finding a big break, and getting stocked at H-E-B.• [31:09] Navigating fearlessness as an entrepreneur and asking for forgiveness rather than permission.• [40:10] The ratio of challenge to celebration on the journey and weighing up the benefits along the way.• [48:55] Francisco reflects on the early days of the business and what he would recommend others do differently.• [53:07] Background on the cracker industry in the USA and Nabisco.To Find Out More:Francesco Pergola on LinkedInCheddies CrackersOutlaw VenturesH-E-BAwesome CXLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“I'd go in and talk to their patients and just listen to what they needed which is something that, in the medical industry, not many people do.” [0:14:07]“When we go into the clinics, the easiest selling point for us was familiarity and approachability.” [0:18:14]“[It] was near and dear to our hearts when we started Cheddies — it's a snack; it's meant to be fun; it just so happens to be better for you.” [0:19:38]“I tell people all the time, just ask for forgiveness later.” [0:21:12]“I don't like having limits on what I can and cannot do, because you only live once, so why not try to do as many things as you can?” [0:38:38]“95% of what we have done and dealt with have been challenges and like 5% have been celebratory moments.” [0:40:10]“The good is always at the end, somewhere, somehow.” [0:40:36]“There are going to be moments where you seek answers, you seek help from others, and the truth is, it's your journey, and they are your answers to figure out.” [0:47:37]“I think taking on debt at an early stage is an effective tool.” [0:48:57]

Description:Today, Lee is joined by Alison Cayne, New York native, mother of five, and Founder and CEO of the revolutionary cooking school turned fresh, squeezable sauce brand, Haven's Kitchen. In this episode, we discover how Alison combined her love for cooking, teaching, and entrepreneurship to create Haven's Kitchen and what inspired her versatile range of sauces for home cooks. She sheds light on the product incubation process and the lack of fundraising opportunities for underrepresented founders. Tune in as Alison shares her inspiring story of becoming a leader, and the philosophies she stands by as she guides her team (and her brand) to new heights.Exclusive Deals from Our Sponsors:•    AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:• [03:02] Alison's background: growing up in NYC, working in urban development, having five kids, and getting a master's in food sciences.• [14:33] How Alison combined her love for cooking, teaching, and entrepreneurship to create Haven's Kitchen!• [17:49] What inspired Haven's fresh, squeezable sauces for home cooks (and what inspired Alison to pursue the business).• [21:27] The versatility, accessibility, and sustainability of the sauces.• [28:13] The product incubation and launch process (with help from Chobani and Whole Foods).• [36:24] Alison's greatest challenges (COVID aside!) and the importance of redefining growth expectations for a new category.• [39:46] Fundraising challenges, particularly for underrepresented founders, and the importance of building a support network.• [49:56] Alison candidly shares her strengths and weaknesses as a leader and her vision for the company.• [58:31] What's next for Haven's Kitchen! Spoiler alert: a new product line.• [59:14] Advice for aspiring entrepreneurs to solve a clear problem and ensure sustainable margins.To Find Out More:Alison Cayne on LinkedInHaven's KitchenHaven's Kitchen on InstagramChobani IncubatorWhole FoodsBlue ApronLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“When my youngest son started nursery school, I went back to get a master's in food systems and food studies.” [0:13:48]“There's just so much correlation with cooking and personal, community, and environmental health.” [0:16:57]“We had an all-day cafe and an event space and we were profitable within a year, which was cool.”  [0:17:32]“Why are we teaching our students how to make things like, romesco sauce, Thai peanut sauce, chimichurri, and salsa verde, but these things don't exist where they're shopping in the grocery store?” [0:19:46]“I got into the business because I wanted to help people feel great about cooking.” [0:20:14]“You learn as you go, but can save you thousands of dollars and hours and really prevent failure if you get those lessons early.” [0:33:32]“The companies that you're seeing that are raising gazillions of dollars and they look like they're doing it relatively easily — are not doing it relatively easily. Secondly, they are likely already in a group of people where they have access to capital and it is really unfair.” [0:39:55]“Minority-owned brands [and] female-founded brands — are chronically underfunded.” [0:40:10]“It is very important to have a network of people early on who can write checks. Banks don't do it. You will not find a VC to do it. You need to have angels.” [0:40:33]“We have an ecosystem where money begets money.” [0:46:17]“Your strengths and your weaknesses are basically two different sides of the same exact tree.” [0:56:07]

Description:In this episode, Danielle Gronich joins Lee to share her journey to becoming the Co-Founder and CEO of CLEARSTEM. She shares her story from growing up as a tomboy in Southern California with dreams of traveling the world, to working at ADP where she met with all types of business owners and built the confidence to start her first company, the San Diego Acne Clinic. She talks about her experience at beauty school, the root causes and foods that can cause breakouts, how she met her Co-Founder, Kayleigh Christina, and how they bootstrapped the business and grew it to over $8 million in revenue in 2022. Exclusive Deals from Our Sponsors:•  AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:• [02:55] Danielle's tomboy childhood, entrepreneurial traits, and dreams to travel the world.• [09:35] What led her to study at UC Santa Barbara, plus some key lessons from her first jobs.• [14:30] Insight into the not-so-cute side of being a CEO and how working at ADP gave Danielle a real-world business education.• [17:30] How she created the clinical career she always wanted but didn't know existed!• [21:54] Supplements, hormonal imbalances, and other things that can trigger acne.• [23:12] Where the idea for CLEARSTEM originated after Danielle met her cofounder.• [26:25] How they built the business from the ground up and how it was impacted by COVID.• [30:15] The focus on product and messaging that have propelled CLEARSTEM's growth.• [31:43] Challenges that came with scaling the business and the role of nurturing the cofounder relationship and facilitating communication.• [35:42] The CLEARSTEM vision and how community and education set the company apart.• [40:34] Danielle's decision to keep the company self-funded and what's next for the business.• [48:26] Why Danielle believes that trusting your instincts is key to business success.To Find Out More:CLEARSTEM SkincareDanielle Gronich on LinkedInDanielle Gronich on InstagramEntrepreneurial Operating System (EOS)Lee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“I was definitely entrepreneurial; always creative, thinking outside the box, thought that what I was being told to do was [boring]. I wanted to focus on something I thought was more important and I hated being told what to do by authority figures. I think that's a key trait!” [0:06:13]“I remember getting exposed to other cultures in depth at a really young age and I always found it fascinating, so I wanted to see the world and satisfy that adventurous spirit.” [0:09:25]“Being a CEO seems one way to so many people. Once you're in it, it is that way, but it's also a lot of stuff you don't want to do.” [0:14:42]“How can I learn [business] on the street in a real-world way? [ADP] was the perfect job to do it. I met so many business owners at all different types of businesses – That became my MBA.” [0:16:06]“While I was [at beauty school], I realized that treating acne was the medical profession I had always wanted but didn't know existed.” [0:18:26]“We love making [educational videos and] hosting free masterclasses. We do IG lives. We collaborate with other healthcare professionals, so we're constantly spreading the [CLEARSTEM] message and ethos.” [0:30:28]“One of our core values is that we have to be one with the customer at all times. Almost everyone on our team has dealt with acne or some other skin concern.” [0:30:44]“I knew how to crush it in a [clinical and one-on-one setting], but that doesn't automatically translate to mass market [success].”  [0:38:24]“Our founder story is so unique and we're always sharing that with people and constantly educating – The way we give to our community and educate freely is what really sets us apart.” [0:38:39]“Being able to stick to the control of the ingredients and the ethos – was always something that was important to us. We swore we never wanted to have an investor because we never wanted someone to tell us, ‘Make this cheaper.'”  [0:41:02]“So many brands claim to be everything to everyone, but if there ever was a brand that was, it's us!” [0:47:06]“The one thing I wish I could have told myself back then is to trust your instincts.” [0:48:44]

Description:Katie Diasti is changing the world of period care as the Founder and CEO of the non-toxic and sustainable period brand Viv! She joins Lee to share her story of growing up as a first-generation Egyptian-American in Tampa, Florida, before a college project sparked her idea for the brand, with staggering data to fuel her passion. We touch on the early stages of growth at Viv, leveraging affiliate marketing to reach a wider audience, and fundraising as a young woman building a period care brand, before Katie shares what surprised her on her business journey, challenges her three-person team has faced with 2000 retail doors, and what's next for Viv! In closing, she shares a word of advice with listeners.Exclusive Deals from Our Sponsors:•    AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:• [01:04] Introducing Katie Diasti, Founder and CEO of Viv, a non-toxic, sustainable period brand.• [03:37] What it was like to grow up as a first-generation Egyptian-American in Tampa, Florida.• [10:08] The college project that ignited Katie's idea for the brand.• [15:56] Usage data that fuelled Katie's passion for sustainability in the industry.• [19:10] Products and materials included in the Viv range, including the user-friendly Viv Cup.• [26:11] Early growth drivers, affiliate marketing, and fundraising as a young woman building a period care brand.• [29:28] Why focusing on retail has come as a surprise to Katie.• [34:28] Where the name Viv originally came from and why Katie loves including ‘for your v'.• [36:17] Challenges her three-person team has experienced with 2000 retail doors.• [37:50] What's next for Viv and some valuable advice from Katie's journey for new entrepreneurs.To Find Out More:VivViv on TikTokViv on InstagramViv on TwitterKatie Diasti on LinkedInLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramStairway to CEO on InstagramQuotes:“I've loved how Viv has shifted as a persona. I very much wanted to personify a brand when building Viv, thinking of it as an older sister or this badass person you look up to.” [0:14:08]“In my own life I was looking to make more sustainable swaps, and I knew that there was a whole generation with me that was looking to be more of an eco-conscious buyer as well as more socially conscious, but there was no brand on the shelf that was really targeting those issues and resonating with the Gen Z and millennial audience.”  [0:16:37]“Bamboo is not only better for the earth, [but] it also uses way less land and way less water to grow.” [0:18:43]“Knowing that we could have [period products that are] both better for you and better performance was great.” [0:18:31]“Viv pads actually break down in 150 days compared to 800 years.” [0:18:44]“So many people are new to a menstrual cup, so making it as approachable as possible has been key.” [0:20:03]“Building a startup also takes a village. It's like raising a family in that sense.” [0:23:38]“You just have to know that [affiliate marketing] might not work sometimes. Being okay with that in the early days is crucial.” [0:24:56]“It's about finding investors that believe in you. You never want to be begging someone to believe in you because that's just not a great fit, either. It needs to be a two-way street in terms of interviewing the right fit for you.” [0:27:01]“Wild how some of the things that you think are just for fun or might not have that big of an impact can really change the course of your distribution and growth. Because we're giving so much of ourselves, being very authentic, and really embracing and embodying the Viv brand always. We're always in Viv colors at every networking event.” [0:33:26]“Nothing is ever going to be 100% perfect when you launch and you're never going to feel 100% ready.” [0:28:35]“If you're not looking back and you're not a little bit embarrassed by the first thing you ever ship out or launch, then you're taking too long to launch. Launch and grow.” [0:38:58]“Just start. That's the hardest part. That mental hurdle.” [0:39:14]

Description:Today, Lee is joined by the CEO and Co-Founder of Methodology, Julie Nguyen, who shares her journey of building a sustainable gourmet meal prep service. Tune in as Julie breaks down her career journey and explains how her personal health struggles inspired the genesis of Methodology. You'll also find out why she decided against the venture capital route, focusing instead on product quality over scale, and gain some insight into her greatest challenges thus far. Finally, Julie emphasizes the benefits of planning, and making your business your mule (not the other way around)!Exclusive Deals from Our Sponsors: • AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:•   [01:02] Introducing Julie and Methodology: the sustainable gourmet meal prep service.•   [02:55] Julie's background and career journey, from dropping out of law school to working at JP Morgan to becoming passionate about health while working at Lumosity.•   [18:03] The genesis and product development of Methodology, inspired by her own journey.•   [26:16] Methodology's focus on product quality over scale; why they decided against the venture capital route.•   [28:34] Julie's dream for Methodology to be the first cloud kitchen to earn a Michelin star.•   [32:22] The challenges of running the business profitably and navigating the pandemic.•   [37:24] Why planning and being prepared for potential downturns is crucial and some of the lessons Julie learned along the way.•   [41:55] Her goals for the business and why she's currently based in Paris.•   [46:37] Julie's final words of advice: make your business your mule, not the other way around!To Find Out More:Julie Nguyen on LinkedInJulie Nguyen on InstagramMethodology (Promo Code: Stairway to CEO)Methodology on InstagramLumosityFind Your Dream JobLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramAwesome CXQuotes:“It happened very organically. I think that if I had done market research and seen actual food delivery PNLs, I would've probably never started this business because I would've realized there's very little room for error.” [0:20:14]“For us, it's always flavor first [because] we hate diet food. None of us want to eat it.” [0:21:44]“I don't want people to feel like they're making compromises when they eat our food.” [0:24:09]“In the early years, we thought we were going to go the venture path, but then we realized that the venture business model is out of alignment with how we want to build the business, meaning quality first, even if that means it has to grow more slowly.” [0:26:29]“When I look at our customer base, they're literally NBA players, owners of NBA teams, founders [who you've] heard of. They can afford to use anything in the world and they use Methodology.” [0:28:18]“I want Methodology to be the first cloud kitchen to get a Michelin star.” [0:28:45]“Our business is laser-focused on quality at the highest level in the world. Our goal is to create an at-home eating experience that is the most luxurious but also the most healthy of anything else in the world.” [0:29:35]“I stared death in the face many times during the pandemic. But also, of course, in the early days of the business, it was the same. But it was just scarier during the pandemic because on top of the business being hard, overall life was hard.” [0:36:23]“My dream is to settle down in Europe and marry a European. That's the priority and that's what's going to happen!” [0:44:35]“The business is a mule to us and not the other way around. Once we started running the business like that, everything transformed. The business was more successful. I was healthier and happier.” [0:47:40]

It's time to stop the competition and start the collaboration! In this episode we speak to the woman behind the podcast, A.L.I.V.E , Jessica Schiller Silverman!  In this episode we dive deep into an honest conversation about what it means to be alive, breaking the cycle of generational traumas, how podcasting has saved our lives, and the idea of collaboration. So get ready to be part of a conversation between 3 intelligent women who love tie dye, and are looking to change the frequency of the world!  Listen to Todays Episode to Hear About: -what breaking the cycle means to us -what we expect from reaching out to guests vs. the reality -the power of the mic  -what alive means to you -when we try to heal ourselves in unhealthy ways  -inner teenage work We are stronger together!  So make sure to follow, like, and support the women who are looking to change the narrative. Where to find Jessica Instagram: @mozen_wellness ACES Matter: https://www.acesmatter.org

Description:In this episode, Lee sits down with Cedar Carter, CEO of The Good Patch, a pioneering “wearable wellness” company offering plant-infused patches that deliver sustained relief for a variety of everyday ailments. Cedar shares her 20 years of collective experience across the apparel and wellness industries, from her first internship with Donna Karen in The Big Apple to her time at BCBG Max Azria, Roxy, and O'Neil. She also talks about her passion for wellness, her leadership style, her first fundraising experience, the importance of hard work, and why “big picture thinking” has been key to her success as well as why highly creative people don't always make the best CEOs and more!Exclusive Deals from Our Sponsors:• AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:•   [02:26] Cedar's rustic upbringing and the leadership qualities she displayed early on.•   [05:23] An overview of Cedar's career journey, from gymnastics coach to CEO.•   [16:03] The importance of thinking about the big picture and taking a long-term approach.•   [19:13] What prompted Cedar to make the move from apparel to CPG at The Good Patch.•   [22:09] The story of how she became CEO of The Good Patch in under a year.•   [27:58] How her expectations of what it means to be CEO have been challenged.•   [29:47] Things that have influenced Cedar's empowering leadership style along the way.•   [33:47] What growth looks like at The Good Patch (and some insight into the product).•   [38:23] Inspiring lessons from Cedar's first fundraising experience.•   [44:44] What's next for The Good Patch and Cedar's advice for aspiring leaders.To Find Out More:The Good PatchCedar Carter on LinkedInThe Artemis FundLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramAwesome CXQuotes:“We were very close to nature [as children] and it grounded me from the start.” [0:03:00]“Coaching gymnastics was a very simple job, but it led to many other career opportunities along the way for me. The value of networking!”  [0:06:03]“It's important to work hard in any job that you have, regardless of how important or unimportant it seems at the time because you learn something from every experience, but also, you never know who you'll meet along the way.” [0:07:01]“When you're young, it's hard to know what you want to do until you try it.” [0:12:07]“As a marketer, I'd always had an eye on the big picture, as you should.” [0:16:04]“Because I knew how the wholesale, retail, apparel worlds worked so intimately and also knew how to build and scale a D2C business, The Good Patch approached me thinking that my background made sense for them.” [0:19:58]“A lot of founders are very creative. They have this amazing out-of-the-box idea, then it comes to actually operating a business, and that's not always that fun!” [0:25:23]“The CEO role is a lot of pressure. That's the biggest thing [that I didn't expect or realize]. I'd always been working for somebody else. While I still work for somebody else, it is ultimately my responsibility to make sure that this business is successful.” [0:28:34]“I've seen incredibly intelligent people become so disheartened because they feel like they cannot make a single decision on their own without running it by somebody.” [0:31:15]“Once I met one person in [the female venture capital world in LA], they introduced me to two more, and then they introduced me to two more. It was such a supportive, wonderful group of women that I'm still very much in touch with.” [0:39:46]“If you believe in your idea and you believe you're going to be successful (which you should; that's why you're an entrepreneur, that's why you started this brand), you're giving investors the opportunity to be a part of it.” [0:42:48]“It's really about working hard to differentiate yourself as far as work ethic. It's hard work. You can't just sit back and work your 9-to-5 and have it fall in your lap. You've got to put some effort into your network.” [0:45:46]“How does my piece of the puzzle fit into the entire puzzle? – How can I think bigger picture? How can I affect change for the whole organization?” [0:46:35]

Description:In today's episode, gifting expert Bridget Johns shares her story, from selling piglets for pocket money in Western Pennsylvania to following her passion for retail and working for upscale brands like Lancôme, Links of London, and Tiffany & Co. Join us as Bridget shares why she decided to build a “holistic gifting” platform and offers some insight into gifting occasions and trends, as well as the assumptions she made about fundraising, the lessons she learned from launching her first company, and so much more! Exclusive Deals from Our Sponsors:• AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats. In This Episode You'll Hear About:• [02:50] Bridget's humble upbringing and her early foundational experience in retail.• [05:52] How her career aspirations evolved and her love for retail grew.• [09:28] Major takeaways from her time at Ralph Lauren, L'Oréal, and Tiffany & Co.• [11:40] Why Bridget refers to herself as a “weaver” on the path to success.• [15:24] What gifting means to her and how To&From approaches it holistically.• [25:08] Entrepreneurship from Bridget's perspective and why nurturing relationships is key.• [28:52] Investor bias against gifting and other lessons from Bridget's fundraising journey.• [30:51] Metrics to measure success by, the data points of gifting, and trends to watch.• [37:32] Why Bridget encourages founders to take more time to reflect and think.• [41:10] Advice for entrepreneurs: keep talking to people!To Find Out More:To&FromBridget Johns on LinkedInBridget Johns on TwitterLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramAwesome CXQuotes:“When I think about entrepreneurship, the thing that does not scare me at all is how much hard work it is, because that's what I've done my entire life.” [0:07:50]“Retail is an amazing career. There are so many things you can do with it and so many ways you can grow and stretch yourself and earn a fantastic living.” [0:08:22]“There are people who have a straight line to success and there are people who weave. I'm definitely a weaver.” [0:12:30]“I may not have artistic talent (I would never say that I do), but I am in fact a really creative person. It took me most of my life to figure that out.” [0:14:17]“In order to solve gifting and make gifting a better experience for people, you have to think about it holistically.” [0:15:33]“I have incredible connections. I have nurtured my connections over time. Part of being a good gifter is keeping your relationships up to date.” [0:26:36]“With gifting, you can be too cutesy or too clever, and we really wanted a name that would support us as we grew and solve a lot of different problems over time.” [0:30:35]“I didn't take any time [between] RetailNext and To&From and I felt this pressure to start building and to know what I was going to build right away – I wish I had taken more time to reflect and think and talk to people.” [0:38:23]“The number one thing for any entrepreneur is to just keep talking to people.” [0:41:23]“[Be open to having conversations] with people who are competitive in the space, because you always learn things. You learn the macro picture that helps to shape the industry more than it's actually going to help shape your company.” [0:44:37]

Description:In this episode, Lee is joined by Alicia Liu, Founder and CEO of Lavender and Truffles. Raised in the midst of art, food, and fashion, despite being encouraged to pursue business, it's no surprise that she managed to incorporate all three in her career journey. Alicia joins us to discuss her varied career journey from her first job as a graphic designer to interning at fashion magazines, working at Prada, then Amazon, and ultimately founding Lavender and Truffles. Tune in hear Alicia's advice and learn how her story weaves together her upbringing, experience, and passion to culminate in an inspiring, authentic business endeavor. Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats. Listeners get 20% off with Lavender and Truffles by using the code: LTFRIENDS20In This Episode You'll Hear About:• [02:38] Alicia Liu's family background and how her exposure to art, food, and fashion growing up informed her career decisions.• [07:37] Why entrepreneurship never occurred to her as a child and what her parents encouraged her to do.• [09:59] Alicia's career journey from her first job as a graphic designer to interning at fashion magazines, working at Prada, then Amazon, and ultimately founding Lavender and Truffles.• [17:50] The two most pivotal figures in her career journey and how they inspired her to start her own business.• [23:37] Alicia's experience at Amazon, what she learned about e-commerce and digital marketing, and how it prepared her for her current role as Founder and CEO.• [27:07] What inspired her to start her plant-based ice cream company, Lavender and Truffles, and how she incorporated her prior experience into the business.• [31:27] How she developed her unique flavors and launched the product in record time.• [36:35] Why she decided on the four-ounce portion size and how she landed on the name, Lavender and Truffles.• [40:10] The greatest challenges Alicia has faced on her CP journey thus far and her advice for others looking to pivot to a more fulfilling career path.• [47:55] Her greatest learning as an entrepreneur and advice for aspiring entrepreneurs.To Find Out More:Alicia LiuLavender and TrufflesLavender and Truffles on InstagramLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramAwesome CX by TranscomQuotes:“[My parents] told me I had to go to business school, so I told them I was majoring in business and minoring in art, but I actually majored in art and minored in business.”  [0:06:50]“Instead of going to class for a semester, I actually went to work and I went to work in an ad agency in the art department.”  [0:12:45]“[Patrizio di Marco] took me under his wing, and I'll never forget it. There are two people in my whole career that have made a big pivotal impact and he was one of them.”  [0:18:40]“It came to a certain point where I was getting tired of the industry that I was in, and I wanted to switch to something else. I had to really think about what I wanted to do, and I always go back to cooking.”  [0:27:46]“Dairy's not really in an Asian diet. My daughter was eating a lot of ice cream and I realized it's not healthy for her to eat it all the time, 'cause we get a tub every week. And I decided, ‘I'm going to make you a healthier version.'” [0:30:42]“When you have to set up the business and come up with names and apply for permits and everything, and the tax ID number; I had that already set up for Lavender Truffles and I didn't want to go through the whole process.” [0:37:54]“My flavors are unique to the point where, ‘Oh, that's interesting' is sometimes not enough to grab off the shelf. So I started these tasting packs — so that people can have an opportunity to taste all eight.” [0:39:10]“In this CP journey, the big shocker is that it's a pennies business. It really is. Every penny counts.”  [0:40:18]“You get to a certain point in time — where you've got to take some calculated risks and you have to put the faith in the universe.”  [0:42:30]“Follow your path, guys. Change is good. You can always make changes.”  [0:47:47]“If you start your own business, you are open 24/7 for work, and it is very challenging to put the ‘closed' sign on the door.”   [0:48:10]“To be an entrepreneur or leader of any kind, I think you have to embrace change. And it doesn't mean that you have to be a complete 180 flip, but just be nimble and be flexible.” [0:49:56]

Description:Joining the show today is Johnathan Bonnell, Co-Founder and Co-CEO of Wholly Veggies, a company making it fun and easy to love your veggies with delicious veggie-forward meals and snacks inspired by restaurants around the world! Nothing can truly prepare you for the stress, hard work, and curveballs that come with being an entrepreneur, but as today's guest has learned, sometimes the challenges that life throws at you can give you the training you need to trust you can make it through anything. Lee talk's with Johnathan about his upbringing in Canada, some of the financial challenges his family faced growing up, and how his mother losing her job while he was in college shaped his outlook and influenced his path to entrepreneurship. Johnathan also shares how his varied work experience — from working as a garbage man during college to taking on various roles in advertising — influenced his entrepreneurial journey, so be sure to tune in to hear it all!Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.  In This Episode You'll Hear About:• [02:56] Johnathan's upbringing in Canada, the financial difficulties his family experienced, and his early immersion in nature and the concept of sustainability.• [04:30] The devastating news of his mother losing her job while he was in college, its impact on him, and the turning point it represented in Johnathan's life.• [12:31] Johnathan's experience working as a garbage man through college and what he learned about the industry.• [17:17] What motivated Johnathan to work in the UK after college and how the recession forced him to move back to Canada.• [23:50] The companies that Johnathan worked for while pursuing his advertising career and the events that gave him a much broader understanding of running a business.• [29:09] How Johnathan and his partner first got the idea for Wholly Veggies and his desire to build a business that would positively impact the world.• [35:24] The research behind Wholly Veggies' recipes, how their products have evolved over the years, and the impact that the COVID-19 pandemic had on their business.• [40:42] Johnathan's advice on when to start talking to an investment bank about helping you fundraise for your business and why it's so important to find balance as an entrepreneur.• [51:53] The story behind the name ‘Wholly Veggies', an overview of the rebranding they did in 2021, and what their plans are for 2024.To Find Out More:Johnathan Bonnell on LinkedInWholly VeggieCritical MassSid LeeTruth, Lies, and Advertising: The Art of Account PlanningParty LandLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“I never wanted to be in a position where someone else can pull out the rug from underneath me. If anyone's going to do it, it's going to be me. I'd rather go out that way. So that was my first feeling of needing control with my destiny.” [0:05:32]“There's always someone smarter than you in the room, but I knew I could outwork people.” [0:10:22]“I knew what work ethic came down to a mental challenge, and how far you're willing to take the pain.” [0:10:27]“My job was, I'd have to walk up and down a section of downtown with a bag and a broom and just sweep trash.” [0:13:29]“It was terrible as a college kid, on a Friday night finishing your shift at 10pm smelling like garbage.” [0:13:52]“We work for a company that is personally responsible for destroying our planet. What if we could find a way to do something more positive? What if we could take all this hard work, all this learning, and apply it to something that can make the world a better place?” [0:30:32]“Being a vegetarian product, we were always getting this hate from people about not being fully vegan.” [0:34:40]“I really wish it was possible for founders to almost go through a mock investment banking process earlier in your journey, because it really pokes holes [in] all aspects of your business.” [0:41:47]“You can burn a lot of time, a lot of energy on the wrong product, [and] discover that too late in your journey.” [0:46:19]“Once you start scaling, it's really hard to come back from that, because you're already hitting critical mass with your retailers or distributors.” [0:46:37]“Find a way to reassess the business from an outsider's perspective, I would say, every six months.” [0:46:55]

Healing Dogs with Cannabis, Mushrooms, and the Endocannabinoid System – with Angela Ardelino Today's Guest Angela Ardelino: I'm so excited to introduce to you today's guest, Angela Ardelina, who is a holistic pet expert that focuses on supporting the endocannabinoid system – our built-in healer of the body – with natural medicines, including cannabis and mushrooms.   A holistic pet expert and educator who's been caring for animals for over 20 years, Angela owns and operates Fire Flake Farm, which is an animal rescue farm, as well as two locations of her natural pet salon and shop, Beautify the Beast. Angela is helping change the outcome of scary, painful, and often life-ending illnesses for pets. Are you knowledgeable on all the options available for your furbaby? Be sure to tune into my latest podcast to learn more!! You'll Hear About [01:15] Who is Angela Ardelino [03:30] Angela's story [07:40] What are full-spectrum medicinal plants? [10:15] The importance of a COA [18:30] The endocannabinoid system [19:45] Nina's Story [23:45] Benefits of CBD products [28:50] The downfall of modern vet medicine [35:30] Where to find Angela's products How You Can Get Involved Want to try CBD for your own dog? Try my own branded product based on years of research where I sought out the best products with the very best people behind our ingredients – Doggy Dan's Angel Oil – and use the code revealed in the podcast to get 20% off! Links & Resources Website: https://angelaardolino.com/ Mushroom tinctures: https://yournaturaldog.com/pages/mycodog-mushrooms Facebook: https://www.facebook.com/AngelaArdolino/ Twitter: https://twitter.com/angelaardolino Instagram: https://www.instagram.com/yournaturaldogstore/ YouTube: https://www.youtube.com/channel/UCSA9aPbbiuKHKb0xNPbzjhQ Your BONUS for tuning in to this month's podcast: Get 20% off Doggy Dan's CBD Products     Learn more by tuning into the podcast! Thanks for listening—and again, don't forget to subscribe to the show on iTunes / Spotify to get automatic updates. Cheers, ~Doggy Dan

Description:In this episode, Lee is joined by Megan Klein, Founder and CEO of Little Saints, a sugar-free, functional, nonalcoholic beverage company that has ditched the spirits in favor of the spiritual. Megan's career journey began in the field of environmental law but her curious, independent, rebellious nature (and her aversion to fighting) led her down the entrepreneurial path. Today, she shares what she learned from the successes and failures she experienced while working in the vertical farming space, how the inspiration for Little Saints came to her during the pandemic, and why she has made spirituality and her belief in the power of feminine energy (i.e. trusting your intuition) foundational elements of her business.Exclusive Deals from Our Sponsor:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats. In This Episode, You'll Hear About:• [02:58] The entrepreneurial qualities that were evident in Megan from a young age.• [06:47] Some of the many jobs she had throughout her life: from frying mozzarella sticks to corporate law to environmental research.• [12:54] Why she took her passion for the environment into the realm of business.• [14:34] Where Megan's obsession with vertical farming originated, how she found her way into this sector, and how she worked her way up to being president of FarmedHere.• [19:06] How Megan and her team turned the failure of FarmedHere into a success story.• [21:55] The gap in the non-alcoholic drinks market that inspired Megan to found Little Saints.• [28:34] What plant spirit medicine is and how she has incorporated it into Little Saints.• [34:26] The three functional ingredients found in each of the Little Saints Plant Magic Mocktails and how these drinks differ from others in the functional non-alcohol category.• [41:20] How Megan has used money astrology to guide her decision-making.• [45:25] The role that intuition plays in her approach to funding and running Little Saints. To Find Out More:Little SaintsMegan Klein on LinkedInMegan Klein on TwitterMegan Klein on InstagramLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramAwesomeCXQuotes:“I'm just really curious. I think it's the quality that makes you a good entrepreneur.” [0:03:24]“I wouldn't say that I found my passion until well after 30.”  [0:08:04]“I started to see that business was a great way to be an environmentalist because you could create products or be part of a team helping people think differently about the environment, helping people love plants in a certain way. That is the direction I wanted to go in.” [0:14:11]“The failure of a business ended up being the birthplace of a business that is really sustainable and continues to grow.” [0:19:06]“I was a wellness entrepreneur during the day and then an alcohol drinker at night. I started to see how that was [counterintuitive].”  [0:22:10]“Sugar-free, functional, and scent; that's what I went to my formulation team with.” [0:27:51]“The premise of plant spirit medicine is that plants are all living beings and if we interact with them with intention, then they can have a reciprocal relationship with us and give us what we need.” [0:28:48]“We're the first functional non-alcoholic drink to call out a single adaptogen ingredient with how many milligrams of something it has in it.” [0:35:13]“My goal is to share Little Saints with as many people as possible and spread joy through that.” [0:41:24]“We talk a lot about feminine energy on team Little Saints and that just means being able to trust your intuition.” [0:46:08]

Description:Today, Lee sits down with Alec Jaffe, Founder and CEO of Alec's Ice Cream, the world's first and only regenerative agriculture-verified and USDA-certified organic ice cream made using 100% gut-friendly A2 dairy. Alec gives us a glimpse into his background, from surfing in Laguna Beach as a child to playing football at USC with a dream of going pro before a shoulder injury shifted his career ambitions and led him to a job in corporate sponsorship for AEG Worldwide. You'll gain some insight into his experience of working at a tech startup, what motivated his decision to start a delicious and sustainable ice cream brand, and the challenges he faced in finding an organic dairy supplier. We also dive into retail strategy, fundraising, and the importance of staying focused, plus so much more! To learn more about driving change in your industry, the value of patience, and what it takes to get your product on shelves, be sure to tune in today.Exclusive Deals from Our Sponsors:•  AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats. In This Episode You'll Hear About:• [02:39] Alec's childhood in California and his first taste of entrepreneurship.• [10:57] How his almost-pro athletic journey demonstrates Alec's perseverance and drive.• [14:04] The shoulder injury that led him to the corporate world (and what he learned there).• [21:15] What working in a tech startup taught him about failure, focus, and being a founder.• [24:34] Why Alec decided to build a sustainable ice cream brand that tastes good too.• [30:23]Regenerative agriculture, A2 dairy, sourcing an organic dairy supplier, and more.• [42:37] The complexities of running a retail business while driving change in the industry.• [49:07] Advice for getting your product on shelves: think about the retail buyer!To Find Out More:Alec's Ice CreamAlec Jaffe on LinkedInAlec Jaffe on TwitterLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramAWESOME CX by TranscomQuotes:“I maybe had one or two lemonade stands, but I wasn't the kid with the lemonade stand on the corner every single weekend!” — @alecjaffe [0:07:35]“Seeing how my athletic journey transitions to what I'm doing now demonstrates so much perseverance and hustle and willingness to overcome all the obstacles put in my way.” — @alecjaffe [0:10:29]“At AEG, I got to deal with [how to] grow businesses and also work with clients and people who were way older than me and expected me to be on top of my game.” — @alecjaffe [0:19:56]“Focus is in everything that we're doing as far as who is our customer target? — What retailers do we want to sell our product in? We don't want to be everywhere all at once to start with. What is the product? Does this match the vision for what we want the product to be? Being really clear about that is the biggest thing that I've learned and then, on top of that, create a really amazing product.” — @alecjaffe [0:22:36]“There is a cool opportunity to create an amazing-tasting ice cream that also talks about sustainability and uses really great ingredients because nobody is doing that.” — @alecjaffe [0:29:25]“I wanted to create an ice cream that didn't have to sacrifice flavor for sustainability. It would be an additive experience where, because of the sustainable ingredients, you're actually creating a better product.” — @alecjaffe [0:30:09]“Finding an organic dairy supplier]allowed us to further our mission in a way that I didn't even know was possible through regenerative agriculture and also added a cool component with the digestion benefit through A2 dairy.” — @alecjaffe [0:34:11]“One of the bigger challenges in the regenerative space is creating a market for regenerative products.” — @alecjaffe [0:45:23]“How is this product going to be better for the shopper, for the consumer? Of course, your product needs to answer that question, but a lot of people don't think about how their product helps the retail buyer.” — @alecjaffe [0:49:47]“Take the time to get the details right, understand what you're doing, and don't just immediately rush into everything.” — @alecjaffe [0:56:01]

Description:Sharing their Stairway to CEO story today is Allie Egan, a passionate brand-builder and the Founder and CEO of Veracity. Offering personalized solutions based on its at-home hormone testing kit, Veracity's uniquely data-driven approach and clean skincare products help you take your health into your own hands. In this insightful episode, Allie sheds some light on her journey from her first job as a waitress in a retirement home outside of Philadelphia to earning her MBA from Harvard Business School and becoming a two-time CEO. In her first stint as CEO at Cynthia Rowley, Allie began experiencing issues with her skin, which led her to learn more about hormonal health imbalances and sparked the idea for Veracity. Join us as we discuss micro-journaling, her partnership with Meridian Street Capital, and why she believes you should talk about your ideas early and often!Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats. In This Episode, You'll Hear About:[03:21] Allie's upbringing in suburban Philadelphia and her early pursuits of independence.[08:58] What a childhood health scare taught her about the fear that clouds optimal health.[12:33] Insight into her formative roles in investment banking. [17:37] How Allie came to realize that she wanted to “build something” as a founder.[29:41] Personal struggles with her health that gave her the idea for Veracity.[32:13] Some of the holistic wellness products and services that Veracity offers.[39:10] The highs and lows of launching a business and raising capital![45:09] Exciting innovations that you can expect from Veracity in the future.To Find Out More:VeracityAllie Egan on LinkedInAllie Egan on InstagramLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramAWESOME CX by TranscomQuotes:“I wanted to work. I wanted to make my own money. I wanted to have that independence [from very early on].” — Allie Egan [0:07:03]“That [childhood health scare] experience has taught me how so many people think about their health. Instead of being proactive and [thinking] ‘What could be going on in my body? How can I make it better?', how they think about optimal health is clouded in fear.” — Allie Egan [0:11:20]“I feel fortunate that I ended up getting interviews at [L Catterton], which is 100% exclusively focused on consumer retail. I didn't know if I'd love [investment banking], but what I ended up loving was the consumer retail world.” — Allie Egan [0:15:09]“Like a lot of folks, I had been on this path of ‘This is the paved path. Keep going that way.' [I liked what I was doing], but I really started to soul search and think about: what could I be uniquely good at? What could I bring to the table?” — Allie Egan [0:17:53]“Part of what you're doing in building a company is being the conductor of all these things, whether it's ideas, expertise, products, or people.” — Allie Egan [0:18:30]“If you knew everything you were going to learn [as an entrepreneur], you'd probably make different decisions!” — Allie Egan [0:21:59]“Here I was, someone that worked in skincare, was seeking a doctor, and not only did I not have the tools to solve my aesthetic issue, but I also didn't have this important information about my underlying health.” — Allie Egan [0:31:07]“One piece of advice I always like to give to [entrepreneurs] is to try to talk about your ideas early and often, even when they're not perfectly formed.” — Allie Egan [0:39:36]“Raising capital is always hard. It is such a slog. I listened to the founder of Coinbase, [who said]: a successful fundraise is 9 out of 10 people telling you no. And that's in really good times!” — Allie Egan [0:42:03]“Being an entrepreneur is like, every day, either getting an acceptance or a rejection letter from your favorite college, but getting both accepted and rejected multiple times a day, every single day. Dealing with that elation down to the dumps is something that has become the norm.” — Allie Egan [0:43:03]

Description:On today's show, Lee is joined by Sandro Roco, the Founder and CEO of the first Asian-inspired sparkling water brand, Sanzo. Sandro's career journey has been as flavorful as his products. Before founding Sanzo, he worked as a nuclear power plant engineer, on the trading floor at JPMorgan, and created his own fashion app! Tune in today to hear how Sandro's pride in his Asian American heritage combined with his desire for financial freedom, led him to found Sanzo, the lessons that he has learned through the process of building the company from the ground up, and the myths about entrepreneurship that he is trying to bust! Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:[03:54] How Sandro's upbringing in diverse central New Jersey as a child of immigrant parents helped foster his entrepreneurial spirit (and what his first entrepreneurial venture was).[12:48] What he loved about his first job as a delivery boy for his then girlfriend's family's deli. [15:51] The valuable lessons that he learned during his years at Villanova University, particularly as editor-in-chief of the college newspaper.[19:49] Sandro explains the motivation behind his decision to get a corporate engineering job when he graduated from college and when he realized that wasn't the path for him. [23:26] The app that he developed while working on the trading floor at JPMorgan and how it altered the trajectory of his career. [30:00] Myths that have left many people feeling intimidated about founding businesses.[34:15] The culmination of factors that inspired Sandro to found Sanzo (and what the business was like in the early days).[40:35] The worst and best Sanzo flavors that have been created to date. [42:36] Why Sandro believes a beverage company requires a different funding strategy to many other types of businesses, and his advice for fundraising successfully. [51:33] Some important things that you should know if you are thinking about taking the leap into the entrepreneurial world. To Find Out More:SanzoSanzo on InstagramSanzo on FacebookSanzo on LinkedInSandro Roco on LinkedInSandro Roco on InstagramLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“Before I even really appreciated what a job was, I just enjoyed the idea of ”Hey, I sell something and I then get additional money and it gives me a sense of freedom.” — [0:12:06]“I really appreciated the humanity in a small mom-and-pop business.” —[0:14:08]“What really set the foundation for me was I had the opportunity to be the editor-in-chief of our college newspaper…[and] we had the ability to run it like a business.” —[0:16:33]“I knew pretty early on that being a traditional engineer was really not it for me. I wanted something a little bit more exciting.” —[0:21:01]“We've done a disservice over the last however long in empowering people to take control of their careers and their lives.” —[0:30:47]“It's important when you're doing R&D to measure your taste and aroma because a lot of times those can differ.” — [0:41:47]“The world of beverage in particular tends to be quite capital intensive.” —[0:42:21]“If you can operate a business profitability and never have to take a dime in investor capital, I would be the first one to say, ‘Go and do that.' There's a lot less stress to it in many ways and you are really much more in control of your own destiny.” —[0:43:25]“I don't think you can self-finance a beverage company unless you have generational wealth. Maybe you can get off the ground in five, six figures, but to really get it moving, in my experience, it takes seven figures worth of capital.” —[0:43:46]“The biggest thing that I've learned about fundraising [is that] it all comes down to storytelling.” — [0:44:12]“Entrepreneurship isn't for everyone. It is a taxing journey. It is a taxing life. There are a lot of sacrifices that you end up having to make, especially in the earliest days. And I think it is important to demystify that part.” —[0:51:45]“You really have to have a bias towards action. Do something each day, something to push the ball forward. It's not just reading something on the internet or reading a blog about how to start a business. It's going out there and actually starting a business. It's going out there and talking to prospective customers. It's going out there and trying to build something and if and when it fails, finding an entrepreneur who is willing to give you some feedback.” — [0:52:48]

Today's episode of the podcast is about mindful resilience, inspired by a Tai Chi balance training that I took last week. The TaiJi Quan Moving for Better Balance training is a program developed by Dr. Fuzhong Li, a scientist at the Oregon Research Institute. It is based on traditional Tai Chi, but with some significant adaptations that tailor this program to balance training and fall prevention. What really struck me about this program was how it emphasizes capacity-building, neuroplasticity, and physical resilience. To improve balance, this training gently (but consistently) challenges your edges of stability. You practice leaning, stepping, wobbling, and simulating some instability so that you can learn to catch yourself before falling. (This program has been heavily researched on fall-risk populations, and the results are impressive.)  Resilience means that we can handle challenges and bounce back to a healthy baseline state - whether we're talking about emotional resilience, nervous system resilience, or physical resilience.  Mindful Resilience Topics You'll Hear About:  key mindfulness teachings about relating to challenges turning towards our experiences with kindness and awareness, rather than avoidance or trying to control our circumstances how this balance training echoed those lessons, by preparing for stumbles and in-the-moment balance recovery the Window of Tolerance model, which explains how we can work with the nervous system to better manage our response to stressors So, today's episode is all about connecting the dots on the theme of resilience! There are many ways this principle shows up in mindful movement practice, where we have the opportunity to develop resilience on each of these different levels. Over time, this translates into trusting yourself more and more, and knowing that "you've got this"...whatever "this" is.  -- For more links and resources mentioned in this episode, find the show notes at movedtomeditate.yoga/podcast. Don't forget to check out the NEW Moved To Meditate course, starting on May 30th!  Ease In To Meditation: A Movement-Based Mindfulness Course is an 8-week program that covers many of the same principles you would learn in any introductory mindfulness meditation program, but with a key difference in method. You'll be learning the mindfulness skills FIRST through movement, getting familiar with what mindfulness feels like, calming your nervous system, and gaining confidence that you can apply those techniques in sitting meditation. More Info here: https://movedtomeditate.yoga/movement-based-mindfulness-course-ease-in-to-meditation/ Feel free to reach out through my website with your thoughts on this episode. You can also connect with me on Instagram at @addie_movedtomeditate (for mindfulness, movement, yoga, and pictures of PNW nature and my adorable kitty, Mustache).

Description:Today, Lee is joined by the Founder and CEO of AKUA, Courtney Boyd Myers. Courtney's career path has seen three separate tracks which collided in the form of the sustainable food brand, AKUA. Having grown up at the seaside in Connecticut, she has a deep love and appreciation for the ocean which, years later, manifested in her delicious, nutritious kelp burgers with numerous health and environmental benefits. In this episode, Courtney shares her entrepreneurship journey and recounts the pivotal moment when her passion and varied experience met. Tune in to learn about AKUA's genesis and development, from the research process and abandoned products to fundraising and exciting collaborations!Exclusive Deals from Our Sponsor:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:[01:27] An introduction to Courtney Boyd Myers, Founder and CEO of AKUA.[02:47] Courtney's idyllic childhood growing up at the ocean in Connecticut, her unfulfilling education experience, and her varied career history.[12:25] The three phases of her career prior to launching AKUA, and what she learned from each venture.[16:34] Courtney's journey to becoming a founder: the pivotal moment her passion and experience collided to create AKUA.[19:19] What makes kelp such an interesting future food in the context of climate change, and why Courtney landed on burgers as a format.[26:25] The genesis and development of AKUA, from the research process and abandoned products to fundraising and collaborations.[35:48] Courtney shares crowdfunding and community-building resources and tips.[39:19] The most unexpected challenges of her entrepreneurship journey and what she would have done differently with the experience she has today.[43:47] How she's grown personally and professionally, as a leader.[46:12] Courtney shares a final piece of advice for entrepreneurs and fills us in on what's next for AKUA!To Find Out More:AKUACourtney Boyd MyersCourtney Boyd Myers on LinkedInCourtney Boyd Myers on TwitterForbesGeneral Assembly‘How to Rock a Republic Campaign'RepublicWefunderLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“I've gone from journalism to tech startups to food, which I don't necessarily think was as easy to do in our parents' generation and I think, for many reasons, it's a lot easier to do now.” —[0:09:30]“I had three separate career tracks prior to starting AKUA.” — [0:12:42]“I was a journalist for a long time and I had so much fun interviewing entrepreneurs and hearing their stories. That is where I got the exposure to entrepreneurship.” — [0:12:51]“Eventually I got the itch. I needed to know what it was like working for a startup, even if it meant leaving my career in journalism.” — [0:13:57]“A lot of times, as founders, we end up telling all the best parts about being a founder, and it's only recently that being vulnerable as a founder has been seen as okay. So I heard a lot of the highlights reels, especially as a journalist.” — [0:16:55]“Because the kelp goes through photosynthesis, it's sucking Co2 out of the water as it grows its body mass. So it's really helpful in the context of climate change in combatting acidification.” — [0:19:19] “If you think about growing food, most of the things you and I have on a daily basis require a lot of fresh water and dry land, and kelp requires neither. So it's a really interesting future food in the context of climate change.” — [0:19:33]“I wanted to figure out a way to get more people eating more kelp for so many reasons: health, environment, and supporting our farmers.” — [0:20:22]“I don't think in-person tastings are helpful … If the founder's in the room, throw out the results.” — [0:31:48]“We're turning to equity crowdfunding because I think it's going to be not only helpful for bringing in money, but also really helpful from a marketing perspective.” — [0:35:34]“I think that age-old ‘The dinner table's the greatest piece of connective technology' type of idea is something that really can't be overdone, especially post-COVID.” — [0:37:58]

Description:Sharing her story today is the Co-Founder and CEO of WeNatal, Ronit Menashe, who is channeling all of her Israeli ‘chutzpah' to tackle the fertility crisis experienced worldwide. Ronit, the second oldest of four siblings born to entrepreneurial parents, began her career with a Nike internship and quickly worked her way up the ranks. However, her desire for a more purposeful line of work combined with a tragic personal experience led her to leave the corporate world behind to found WeNatal, where she is now helping couples bring new life into the world! Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About: [03:25] How her upbringing and the dynamics in her family formed the foundation for her desire to become a businesswoman.[12:01] Her educational journey and the origin story of her 15-year corporate career.[16:54] Why building relationships is the key to entrepreneurial success. [18:24] Invaluable lessons that she learned during her time working at Nike and Hurley, and the factors that enabled her to progress up the ranks very quickly. [21:40] Two pivotal moments in her career that were foundational to the founding of WeNatal. [24:48] The tragic personal experience that was the impetus for the founding of WeNatal.[28:38] Statistics that highlight the extent of the fertility crisis that is being experienced across the world. [32:50] The educational mission of WeNatal that complements their vitamin supplement products. [38:55] The convenience and sustainability elements that make WeNatal stand out. [44:01] The highs and lows that WeNatal has experienced in the past 11 months and what the future holds.To Find Out More:WeNatalRonit Menashe on LinkedInLee Greene on LinkedInStairway to CEOQuotes: “They say, ‘Don't put all your eggs in one basket,' but I actually say, ‘Put all your eggs in one basket.' Or maybe two or three if you want that extra insurance.” — Ronit Menashe [0:16:09]“When we think now of WeNatal…and why it's been so successful organically, it's really because of the power of the relationships I have built throughout my life.” — Ronit Menashe [0:17:30]“Just build relationships because you never know how these people around you will be able to add value to your life at some point.” — Ronit Menashe [0:17:52]“You have to ask for what you want in your career.” — Ronit Menashe [0:20:49]“The role that was probably the most pivotal in giving me the foundation to launch WeNatal was when I worked with Dr. Mark Hyman.” — Ronit Menashe [0:23:04]“My biggest learning from the Dr. Hyman experience was the importance of education and content when it comes to connecting with consumers.” — Ronit Menashe [0:24:03]“50% of miscarriages happen because of sperm quality.” — Ronit Menashe  [0:26:12]“With antioxidants you can really reverse the effects of the everyday stress that damages sperm.” — Ronit Menashe [0:26:34]“There is a huge fertility crisis going on…one out of five couples are having trouble conceiving in the first year. 1 out of4 women are having miscarriages. And then on the men's side of things specifically, sperm counts are on the decline.” — Ronit Menashe [0:28:39]“A man today has 50% less sperm than their grandfather.” — Ronit Menashe [0:29:02]“Our company goes beyond just the supplement. We are really there to empower people with education.” — Ronit Menashe  [0:32:50]“Relationships are everything.” — Ronit Menashe  [0:51:02]“Do what you love and it will never feel like work.” — Ronit Menashe  [0:52:32]

Description:Joining the show today is Paul Schiraldi, CEO of Murad, a leading global skincare brand characterized by a holistic approach that prioritizes the health of your skin above anything else. In Lee's conversation with Joe, he talks us through his tenacious career trajectory, his passion for both analysis and creativity, and the various industries he experimented with before coming to work with the premier brands in beauty. We also dive into his learnable experiences as a first-time CEO, why collaboration comes so naturally to him, and the value of being a generalist when you're in a leadership role! Tune in to hear about Paul's eventful journey to becoming CEO and his thoughtful parting advice to aspiring leaders.Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About:[03:48] Paul's upbringing in New York City, Staten Island, and his two obsessions as a kid: designing homes and television programming.[09:24] About Paul's college experiences and the hilarious story of using an old golf shoe to get his foot in the door at Ogilvy.[17:34] Why branding's mix of analytical and creative skills resonated with Paul, and what prompted him to enter the beauty industry.[19:44] How Paul's 17-year-long tenure at L'Oreal prepared him for a CEO role.[23:48] The role Paul decided to take on at Dermalogica, why he was excited to move back to LA, and how the Covid pandemic affected his transition.[29:17] How Paul was given the opportunity to become CEO of Murad and why he made an effort to express his interest in the role.[34:14] His experience as CEO thus far, how he would characterize his leadership style, and advice to CEOs on how to prepare for challenging scenarios.[38:55] Paul's personal tips on managing the stress that comes with being CEO.[41:44] The history of Murad, how it's grown, its holistic approach to skincare, and a sneak peek of what to expect from them in Q4 of 2023.[48:41] Paul's parting words on balancing determination and flexibility as a CEO.To Find Out More:MuradMurad on InstagramMurad on FacebookLee Greene on LinkedInLee Greene on TwitterStairway to CEOStairway to CEO on InstagramQuotes:“I liked the mix of the creative and analytical skills [at Manwich]. [But] I thought food was too slow moving for me.” — Paul Schiraldi [0:17:51]“I finally realized that working in brand was the right mix of creative and analytical skills. I was always somewhere in between the two. And I felt [it] clicked for me that [this] was the right career path. And I've been in packaged goods and consumer products ever since.” — Paul Schiraldi [0:18:15]“I give [L'Oreal] credit because whenever I felt like I was getting a little antsy and ready to move, even without [me] saying anything, they were very good at presenting me with another opportunity.” — Paul Schiraldi [0:20:07]“I really didn't expect to be considered for the role. But I figured I should throw my hat in the ring, just so that people knew I was interested.” — Paul Schiraldi [0:30:59]“I just always thought, ‘I think I can do it, so why shouldn't I try to do it?'” — Paul Schiraldi [0:32:27]“Even though you may not have done 100% of the role before, you've been exposed to enough of it to trust your instincts to know [what to do].” — Paul Schiraldi [0:33:51]“I'm very much a generalist. So I'm really good at being proficient in a lot of things without being the expert in any one. And I think that lends itself to this role. I [also] think it's important to obviously have good experts below you within the respective functional areas.” — Paul Schiraldi [0:34:35]“When things are tough, [being CEO is] the toughest job, because ultimately, everyone is looking for you to turn things around. And I think when things are going well, it can actually be a lot easier than a lot of roles because you get the credit for everything that's working.” — Paul Schiraldi [0:35:43]“All you can do is plan for the scenarios that you think are likely and to try and get ahead of it by planning for different possibilities.” — Paul Schiraldi [0:36:18]“I typically try and work out probably two, sometimes three (if I'm lucky) times a week, although it should be more. I do hot yoga, which I love — it's just really really great at clearing my mind.” — Paul Schiraldi [0:39:47]“I find, for me, the most satisfying thing is when I can do an activity where it takes my mind off of that constant dialogue, and the constant analysis that is going on in my head.” — Paul Schiraldi [0:40:20]“I think it's always the balance between tenacity and flexibility. It's having the determination to continue with something, [and having] a vision that you believe in, but also knowing when to be flexible [and] pivot.” — Paul Schiraldi [0:49:01]

Description:Sharing her story today is Ming Zhao, Co-Founder and CEO of PROVEN Skincare, a company that's revolutionizing the skincare space. Ming sits down with Lee to talk about her incredible transition from China to the United States, what inspired her passion for traveling the world, and how this wanderlust spurred her to create PROVEN. You'll also hear about the appointment with a celebrity dermatologist that changed her life, the grueling experience of being on Shark Tank, why she chose to delay her pitch at the Y Combinator demo day, and the pivotal moment she knew private equity was not for her. From exploration to skincare creation, join us on this inspiring journey!Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.com  In This Episode, You'll Hear About:[03:10] The heartwarming story of Ming - from her childhood in another land to moving to the land of opportunity.[14:39] Ming's transformative time at Harvard and how she's built a career she's truly proud of.[24:25] Hear about the moment Ming decided to ditch the corporate world and embark on her own entrepreneurial adventure.[32:10] She unpacks the approach that makes PROVEN so special, and the hurdles she had to overcome along the way.[40:15] Ming shares insightful tidbits about her fundraising experiences and a behind-the-scenes take on Shark Tank.[50:23] The impact that being on television had on her business, and PROVEN's exciting investment opportunities.[56:55] A sneak peek into what the future holds for her, and some invaluable advice to all budding entrepreneurs.To Find Out More:PROVEN SkincarePROVEN Skincare on InstagramInvest in PROVENLee Greene on LinkedInLee Greene on TwitterStairway to CEOStairway to CEO on InstagramQuotes:“We do stand on the shoulders of giants because the system was set up to allow immigrant kids to have a chance.”“I do not know if would I have had these accomplishments happen if I was in China than in the [United States].” “I am a third-generation entrepreneur, and I get to do it in America, which is wonderful.”“[Past work] experiences really ignited in me a wanderlust for the world and seeing the world while working.” “It was in my job as a private equity investor that inspired me to start PROVEN.”“Before [a] company is successful is not the time to make a statement. When we want to make a statement is when we have an established, successful company.” “[Shark Tank] was so much work for so long, and we were very lucky to eventually air on Shark Tank, but between [starting the process] and filming was almost two years.” “We created a crowdfunding campaign so that many of [our customers] are able to take part in what they have helped to build.”“We have gotten millions of dollars in investments from just our customers and community alone, and we are so grateful to them.”“Even with all the [success], I am still at a stage where I [feel like] I have no idea what I am doing at any given time.” “There is a time and place to do certain things”“Make a statement for maximum impact”

Description:Joining the show today is the Founder and CEO of Dutch, the first all-encompassing pet telehealth company! Joe Spector sits down to talk about the path leading to his current work helping to make pet care easy and accessible for all types of pet owners, and we get to hear from him about his early years in the former Soviet Union, and the roots of his rebellious and entrepreneurial spirit. Joe unpacks his educational background, his first forays into business, and the startup experiences that taught him the biggest lessons and shaped his current philosophy. Our guest also explains why it's important to over-invest in branding early on, and why we should never avoid confronting the biggest obstacles in our path. Join us to hear it all!Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About:[03:14] Joe's early years in the Soviet Union, and the story of running away from camp![08:30] Moving to the US, Joe's rebellious nature, and thoughts on what contributes to reaching beyond the status quo.[16:21] Joe talks about his college years at Berkeley and moving into investment banking.[21:04] 'Bungee jumping' into business and building the muscle to take the leap. [27:15] The origin stories of Hims and Hers, and a few of Joe's other startups. [38:09] Finding the perfect match for talents and values.[41:51] The biggest lessons from building Hims and Hers.[46:06] Challenges when fundraising and dealing with investors.[50:00] Recounting the beginnings of Dutch, choosing the company name, and the journey so far. [58:13] Joe talks about his commitments as an investor and his advice for entrepreneurs.To Find Out More:Joe Spector on LinkedInDutchLee Greene on LinkedInStairway to CEO on InstagramStairway to CEOQuotes:“I almost think it's an entrepreneurial rite of passage to have a dating app startup.” — [0:23:05]“One of the lessons I have learned is that you only learn by doing.” —[0:24:22]“I always figure, it never hurts to ask.” — [0:38:05]“There are times when people are going to see my talents and what makes me tick, and if they see that, that's that perfect match.” — [0:38:47]“Go do the hard things!” — [0:42:01]“We actually have clients who come to us for UTI issues, ear infections, digestion issues, nutrition and weight management. We cover over a dozen categories for our consumers, so I wanted a name that could grow into a lot of different areas.” — [0:53:15]“The fact is that culture is happening whether you like it or not, so you can either control it and be thoughtful about it or just let it happen.” —[0:55:45]“It's working great, and I'm like 'We need to find a bigger problem!'” —[0:57:35]“I want to make sure that I'm able to provide money and provide them with a competitive advantage from my involvement.” — [0:59:22]“I think earlier in your career, I would say, invest the time in building relationships, because it will pay off.” — [1:00:54]“I am excited to make Dutch and pet telemedicine something that is a common consumer behavior.” — @joespector [1:02:31]

Description:Today, Lee is joined by the Co-Founder and CEO of Arey, a company that is providing the solution to grey hair! When Allison Conrad started going grey, she took a deep dive into the reasons why, and what she found surprised her as much as it will likely surprise you. Arey is the 12th company that Allison has been involved in and the 3rd she has founded, so in this episode, she shares some of the key takeaways from her career journey to date. She also explains how Arey products work and the difference they are making in people's lives, as well as her hopes for the future of the hair care industry.Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About: [03:01] What her upbringing was like in a family of doctors. [08:56] Factors that made her realize she didn't want to pursue a career in the corporate world.[14:42] The hobby that turned into her first entrepreneurial venture and her experience of doing her MBA at Stanford Business School. [18:49] How she found her way into the beauty industry.[25:50] The discoveries that Allison made when she put her researcher hat on after finding her first grey hair, and how these led to the founding of Arey. [28:34] How Arey products enhance scalp health, the “inside-out, outside-in” approach they have adopted, and the people who will benefit from their products.[34:44] The mindset shift around grey hair that she hopes will become commonplace in the future. [40:04] Challenges and successes that she has experienced on her journey with Arey.[46:20] Her advice for how to approach capital raising (hint: relationship building is key!).[50:29] What the future holds for Arey. To Find Out More:AreyAllison Conrad on LinkedInLee Greene on LinkedInEvermillEquiptQuotes:“I dabbled in the types of things that all kids do but didn't really fully understand entrepreneurship, or that it was a path I could take, until years post-college. It wasn't something embedded in me as a child.” — Allison Conrad [0:07:13]“There's one gene that causes gray hair that scientists have identified. It counts for about 30%.” — Allison Conrad [26:35]“If genes are only accounting for about 30%, what are the other factors causing gray hair? A lot of it is attributed to oxidative stress and things that are lacking in people's diets.” — Allison Conrad [0:28:34]“The scalp ages six times faster than the face, and we're not doing enough for our scalp health and helping to slow that aging process. I really think the future of haircare is how skincare was ten years ago.” — Allison Conrad [0:29:46]“We're seeing more research and interest in gray hair as more a sign from the body of things that are lacking, not necessarily this inevitable thing we just have to deal with.” — Allison Conrad [0:31:00]“We are helping people to feel better, have more confidence, potentially get less cancer from the toxic chemicals they could be using.” — Allison Conrad [0:31:40]“It's an ‘inside-out, outside-in' approach.” — Allison Conrad [0:32:24]“We're trying to meet people in their lives and in their habits which makes this something that they can easily add to their routine.” — Allison Conrad [0:33:49]“Some people can see up to 80% repigmentation and it takes a minute. It takes three to four months to start seeing results and we see the best results coming in at six months to a year.” — Allison Conrad [0:35:44]“We want people to embrace gray a little bit more.” — Allison Conrad [0:39:09]“Make sure you get a warm intro. Find somebody who knows somebody. Do your research; know if they invest in your category, in your space, [and] in the stage that you're in. You can set yourself up for more success that way.” — Allison Conrad [0:46:22]

Description:Today, we are joined by Christina Kao, the Co-Founder and Co-CEO of the DIY gel manicure and nail care brand, Le Mini Macaron. Christina opens up about her personal journey from Alabama to New York, to Shanghai, and beyond, and shares the genesis story of her brand. We learn how her brand went viral on TikTok, the challenges she faced as her business evolved, and the role Covid played in the brand's success. Tune in to discover how to make a smooth career transition and bootstrap your way to the top!Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About:[03:15] Le Mini Macaron Co-founder, Christina Kao, shares her unique background.[06:48] Her experience of living and working in Shanghai for 10 years, and her entry into entrepreneurship.[16:59] Christina's advice for making a smooth career transition.[19:29] The genesis story of Le Mini Macaron and how the brand evolved.[26:30] How Covid positively impacted the business.[30:57] Christina describes Le Mini Macaron's unique product.[36:30] How the brand went viral on TikTok; advice for other brands looking to go viral.[47:24] Christina's greatest challenges along the road of building her brand.[53:54] Le Mini Macaron's bootstrap approach and future fundraising goals.[56:30] Christina's vision for the brand and advice for aspiring entrepreneurs.To Find Out More:Christina Kao on LinkedInChristina Kao on InstagramLe Mini MacaronLe Mini Macaron on TikTokLe Mini Macaron on InstagramLee Greene on LinkedInEvermillEquiptQuotes:“After working in an operational food and beverage business, I realized, “I don't think I can do this.” It's a very hard business to scale.” — Christina Kao [0:15:20]“For people who are at a transition point in their lives — don't just quit your job totally, but maybe go half time.” — Christina Kao [0:17:08]“The initial wave of people who bought into the brand and the products were the first base of people that we started an e-commerce website with.” — Christina Kao [0:21:58]“Our brand was present in international markets with more of a presence than it was in the US when we first launched it because we were overseas.” — Christina Kao [0:24:41]“Being a nail product and specifically doing gel manicures at home — Covid changed everything because people who were stuck at home and had no access to the salon [were] looking for this product.” — Christina Kao [0:26:34]“Our US business has doubled year over year since 2020.” — Christina Kao [0:28:05]“Having your nails polished and feeling polished doesn't have to be a splurge or for a special occasion. I really wanted to make it accessible for anyone.” — Christina Kao [0:33:08]“We have had over 20 viral videos on TikTok in the last 18 months.” — Christina Kao [0:36:53]“Our product is pretty eye-catching so [it has] thumb-stopping power. That's what you want on TikTok.” — Christina Kao [0:42:03]“As people are tapping, you want something that's going to catch their eye and make them want to watch the video.” — Christina Kao [0:42:16]“You want to show the problem, solution, and result.” — Christina Kao [0:43:35]“It really matters who you're partnering with because that's the person you're riding those ups and downs with.” — Christina Kao [0:48:38]“We've never raised any money. We have been bootstrapping since day one. We have also been profitable during all these years because we weren't answering to investors and we weren't necessarily looking for an exit.” — Christina Kao [0:53:55]

Description:Joining the show today is Loren Castle, Founder and CEO of Sweet Loren's, the accessible, good for you, and delicious cookie brand. Loren talks about her passion for putting healthy, real food made from natural ingredients into her body turned into a serious baking hobby which subsequently led to founding Sweet Loren's. She shares about the unconventional household she grew up in, her approach to ensuring that the growth of her business is sustainable, and her key pieces of advice for turning entrepreneurial dreams into reality!Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About:[02:49] Loren shares what her upbringing was like as a middle child in an unconventional household in New York City.[08:20] A story from Loren's childhood that highlights her innate leadership and organizational skills.[15:49] The life-changing diagnosis that Loren received at the age of 22, and how it became her motivation for the founding of Sweet Loren's. [24:29] When Loren realized that her casual baking endeavors had the potential to become a successful business and positively impact people's lives. [33:31] The catalytic meeting and the journey that followed of turning Sweet Loren's into what it is today. [42:28] Loren explains the reasoning behind her decision to not raise a second round of capital.[45:22] Why Loren recommends doubling down on what you are good at until you have perfected your niche, rather than broadening into multiple categories. [49:52] Some of the biggest challenges that Loren has experienced on her journey of founding and running Sweet Loren's, and the exciting future that lies ahead.[54:22] Advice from Loren for successfully turning your entrepreneurial dreams into reality! To Find Out More:Sweet Loren'sSweet Loren's on InstagramLoren Castle on LinkedInLee Greene on LinkedInQuotes: “I just wanted to have as many adventures and experiences as possible.” —[0:12:24]“Even though working in a bakery sounds sweet, it was one of the hardest jobs I ever had.” — [0:14:55]“I remember [my therapist] saying to me, ‘Don't you think this could actually become the biggest positive in your life? Don't you think you could become so much stronger because of it?' A light switched on in my brain when I heard that.” — [0:20:23]“I became my own nutritionist and fell in love with real food.” —[0:22:30]“The only reason that most people don't eat healthy is because it's too hard, or doesn't taste as good.” —[0:22:56]“Baking helped cure me in a way. It's very therapeutic, it makes you feel really happy, it creates a stillness. There's something magical about it.” — [0:25:21]“Food should be delicious and accessible and clean. It should be that for everyone and it's not when you rely on packaged food.” — [0:27:01]“I'm really proud that we're building a business that's sustainable.” — [0:44:20]“I'm a really big believer in becoming the number one at what you do before you move into other items.” —[0:45:22]“Sweet Loren's is the number one natural cookie dough brand in the US now, but when I started, I knew peanuts and no one cared or appreciated this category.” —[0:50:11]“I truly think there is nothing better than making your dream a reality and if you're an entrepreneur, just owning that and loving that and building your own future.”“Make sure you have a business plan, sometimes entrepreneurs want to create a product and want it to grow, but find people that help you put numbers behind it…what is the overall goal? If you could dream huge what would it be, figure out what makes you happy in that because then you can drive the company and the ship forward.” —[0:54:39]

Description:Joining the show today is Hans Schrei, a passionate entrepreneur who is using his business to create safe spaces for the LGBTQIA+ community, one cookie at a time. Hans is the Founder and CEO of Wunderkeks, a company that not only sells unbelievably delicious cookies but sees every sweet treat as a pathway to the rituals that allow us to connect with one another. In our conversation, Hans reflects on his upbringing in Guatemala and the challenges of being queer in a conservative Catholic society before recounting his journey as an entrepreneur and the story of how Wunderkeks went from being sold at farmer's markets to gaining massive online orders, practically overnight. Hans also shares some of the key lessons he's learned from fundraising and leaves listeners with the one piece of advice he believes is imperative for founders to persevere and thrive.Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About: [02:46] Hans's experiences of growing up in Guatemala, the challenges of being queer in a conservative Catholic society, and why he moved to Austin, Texas.[12:57] Why Hans was drawn to entrepreneurship from a young age and the satisfaction and difficulties of owning your own business.[17:14] Misconceptions that people have about entrepreneurship and the immense dedication, grit, and care it takes to persevere and succeed.[26:18] The founding story of Wunderkeks and the tweet that earned them 700 orders overnight (and 25,000 by the end of the month!)[29:55] How an Apple iOS privacy update helped Hans and his partner uncover their ‘why'.[32:17] Hans and his partner's decision to be a proudly queer company, the homophobic backlash that followed, and the messages of encouragement they received.[36:02] How Wunderkeks embraced the idea of becoming a safe space for consumers and the privilege of always being in a space where you can be yourself.[41:35] Hans's experience with fundraising, the importance of viewing your company from the investors' perspective, and how they found a clear and successful strategy.[48:15] Separating yourself from the business and the importance of becoming more comfortable with other people getting involved in your company.[51:47] What's next for Wunderkeks and Hans's advice for young entrepreneurs today.To Find Out More:WunderkeksHans Schrei on LinkedInLee Greene on LinkedInQuotes: “[In a strict Catholic country] you spend a lot of time code switching which is so exhausting — you're asking yourself, ‘Am I passing?' all the time.” — [0:04:12]“I have a complicated relationship with my home country.” — [0:05:23]“One thing that I really appreciate about my parents is that they never tried to make me into something that I was not.” — [0:06:44]“[With being an entrepreneur] I'm still asking myself every so often, ‘Why the hell do I do this to myself?' But for the most part, it is good. It's exciting.” — [0:15:53]“Some people really fall in love with the idea of being an entrepreneur, and they ‘think I'm gonna be my own boss', [but that is] the furthest [thing] from the truth.” — [0:17:23]“Particularly in the food space, you can tell when someone is winging it. It's not gonna work. They're not gonna make it. You have to really be willing to walk through fire for what you're doing.” — [0:17:32]“In my space, in our space, in the retail space, it's very easy to forget that what you're selling is a luxury product.” — [0:37:22]“How the hell did this company crash? They raised $100 million. And it's because they didn't have a plan.” — [0:44:16]“You need to learn to put yourself in the investors' shoes and say, ‘That is what they're looking at.'” — [0:46:45]“Get a therapist if you're a founder, because it's super rough and the level of self-doubt is so big.” — [0:53:00]

Welcome to Sync Up with Cycle Chats! In Lj's first episode of Sync Ups she breaks down the ins and outs of endometriosis. Lj educates us from her personal journey with endo, and helps us to understand the symptoms, the misconceptions, and most importantly how to get properly diagnosed. 1 in 10 women suffer from endometriosis, so if you know someone that is suffering please help us help them by sharing this episode. So get ready to break the cycle of what it means to be a woman, together! Listen to Todays Episode to Hear About: -what is endometriosis -misconceptions of endometriosis -symptoms of endometriosis -daily decisions -how to get your doctor to listen -how to properly get diagnosed Check Lj Out: Instagram: @ljs_powerhouse Follow, Like, and share with a Friend!

Description:Christopher Gallant joins the show today to share his story and childhood dreams of becoming a lawyer, studying at MIT, starting The Bronx Brewery, and becoming a CEO. Chris is the CEO of the incredible talent-led brand, Chamberlain Coffee and has many years of experience in the beverage industry. In this episode, Chris tells us all about his illustrious career in multiple massive beverage companies, his very own business, how imposter syndrome affects him, and much more! We delve into his particular leadership style before he tells us what it's like to work with a celebrity and run a talent-led brand. Wrapping up, he shares some pearls of wisdom for aspiring entrepreneurs and CEOs!Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About: [03:43] Chris tells us about his childhood, his family, the sports he played, and what it was like growing up in Boston. [12:08] When Chris knew he wanted to be an entrepreneur and the journey and challenges through drink companies to make it to his goal. [16:33] What it was like to work at Red Bull, how they continuously grow, what Chris learned, and the challenges he faced there.[18:24] How he dove into non-alcoholic beverages through health, wellness, and kombucha. [19:17] How Chris entered the coffee category, what the team was like when he joined Chamberlain Coffee, and why he's moving them into retail. [21:40] Where Chamberlain Coffee raises its funds from and the key to finding investors. [26:58] Why imposter syndrome is very real and how Chris has grown personally and professionally as a leader based on his leadership style.[31:35] Chris tells us what it's like to work with a celebrity, Emma Chamberlain, and why she created Chamberlain Coffee.  [36:30] The challenges Chris has had to overcome as the CEO of Chamberlain Coffee and why they decided to split equity and debt.[41:52] What people don't know about being a CEO and what advice Chris would give to aspiring CEOs and entrepreneurs. To Find Out More:Chamberlain CoffeeChristopher Gallant on LinkedInLee Greene on LinkedInQuotes:“[You should] find what you like and not be afraid to try new things.” — Christopher Gallant [0:06:32]“I think it's healthy to do lots of different things and to get different perspectives.” — Christopher Gallant [0:07:31]“I realized I don't really enjoy [software engineering,] I'm not very good at it, so maybe I should find something else to do. I met some really great people that I'm still friends with now but that path wasn't for me.” — Christopher Gallant [0:09:11]“I didn't have enough of a worldview yet. I think that's one of the challenges: I went to a regional university that had more of a regional view than a worldview. I really wanted to be with people that have been everywhere and have done everything.” — Christopher Gallant [0:09:41]“A really big threat that I found at MIT and I hadn't seen anywhere is this willingness to take risks and to do anything.” — Christopher Gallant [0:10:27]“If we're going to become a big company we need to be where people buy their coffee every week.” — Christopher Gallant [0:20:54]“What are investors looking for? [You have to] make sure you're finding an investor that's looking for the same thing as you are. That alignment is key.” — Christopher Gallant [0:22:44]“Getting [investors] that understand your industry is very important.” — Christopher Gallant [0:26:01]“One of those things that you do as a leader is you challenge yourself. You put yourself in situations where you are forced to figure out how to do things.” — Christopher Gallant [0:28:45]“One of the ways I've personally grown is I put myself in situations where I'm uncomfortable. – I'd like to think that over time, I've learned to think about people more.” — Christopher Gallant [0:29:05]“If you think about people first, other things will fall into place.” — Christopher Gallant [0:29:38]“Pay attention to your mental health. The enormity of starting a business is huge and it can be all-consuming. So pay attention to your mental health, find an outlet, and know when you've reached your limit.”  — Christopher Gallant [0:43:18]

Welcome to Sync Up with Cycle Chats! In Ambra's last episode of Sync Ups she goes through 5 tips to help you not lose yourself in a relationship. In this episode Ambra explains why it is so important to cultivate and prioritize a relationship with yourself first, the importance of friendships outside of your relationship, and how you need two whole people to be in a healthy relationship. Listen to Todays Episode to Hear About: -redefining what it means to loose yourself in a relationship -what love requires -building a relationship with your self -two whole people create a healthy relationship -prioritize, prioritize, prioritize -developing identity So get ready to break the cycle of what it means to be a woman, together! Check Ambra Out: Instagram: @ambraliew Follow, Like, and share with a Friend!

Description:In this episode, Lee is joined by the Co-Founder and CEO of Genius Juice, Alex Bayer, to share his entrepreneurship journey. Alex opens up about his struggles with social anxiety growing up, how his lifestyle supports him through personal challenges, and the sales ability his introspection has afforded him. We learn about the genesis of Genius Juice and the lessons Alex learned along the way, as well as his experience of pitching his business on Shark Tank. Tune in to discover how a life coach inspired a major shift in Alex's trajectory and hear his astute advice for aspiring entrepreneurs!Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About:[03:06] Alex Bayer's experience of “parentpreneurship” as a new parent.[06:49] How Alex's upbringing informed the way he works through personal challenges.[09:44] His early interests, aspirations, and forays into entrepreneurship. [15:51] His unusual college job selling cellphone plans and where he went from there.[17:42] How he managed his social anxiety in sales roles; how his introspection aided him.[23:03] His shift to non-profit work, and ultimately the food and beverage industry.[29:22] The genesis of Genius Juice and what Alex learned about building a brand.[38:43] The Shark Tank reality.[42:55] Genius Juice's current status and future endeavors.[44:44] Alex's advice for aspiring entrepreneurs and those in the thick of building a business.To Find Out More:Genius JuiceAlex Bayer on LinkedInGenius Juice Crowdfunding CampaignLee Greene on LinkedInQuotes:“The first three [or] four years of your life are so crucial. It actually locks in who you are for the rest of your life—your brain chemistry [and] your personality.” — Alex Bayer [0:08:18]“Exercise, meditation, and yoga really help you to work through a lot of anxiety or challenges.” — Alex Bayer [0:09:07]“If you eat the right things, the chemistry in your body [improves]. You feel better, you feel happier, [and] you feel more clarity.” — Alex Bayer [0:09:18]“Growing up, I was always an entrepreneur. I used to buy and sell Star Wars figures on eBay.” — Alex Bayer [0:15:09]“I've always thought against the grain and wanted to do things differently from others.” — Alex Bayer [0:16:34]“The anxiety is always going to be there, no matter what. You can work on it with your lifestyle to limit it.” — Alex Bayer [0:18:20]“Whenever you struggle or go through challenges, you learn about yourself but then you learn about others and how to connect better.” — Alex Bayer [0:20:17]“Looking back, we learned so much but we did a lot of things wrong. It was just inefficient but you learn as you go.” — Alex Bayer [0:32:09]“I've adjusted my energy levels in this business to not be frantically trying to do everything and really focusing on one thing at a time.” — Alex Bayer [0:33:32]“Taking your time is the right way to do it in this business, to do it right.” — Alex Bayer [0:34:27]“Less is more, in this business. You don't have to take over the world. You don't have to be everywhere. You don't have to be in all the different stores. Just focus on the niche.” — Alex Bayer [0:35:54]“You can do really well on Shark Tank but is that going to make your company successful? No. It's going to help you get there. It's really about the hustle, [the entrepreneur, and the product]. Those pieces of the puzzle help you to become a long-term successful brand.” — Alex Bayer [0:42:26]“Have a really solid plan going into it. Take your time with it, don't try to rush through things. You don't have to get it done by tomorrow. Make sure to have a financial plan, as well. Make sure you have enough money to accomplish what you want to accomplish and also have an avenue for capital lined up.” — Alex Bayer [0:45:00]

Welcome to Sync Up with Cycle Chats! In Ambra's penultimate episode of Sync Ups she goes through the 12 questions you need to ask yourself before you start dating again. Ambra makes sure to not only give us the questions but also explains why it is important for us to ask these questions. This episode is so important because we need to remember to reflect back on past experiences before we move on to the next or we will continue the same cycle from before. Listen to Todays Episode to Hear About: -breaking the cycle of relationships past -changing who you are out of fear of rejection -filling your cup up and taking time for you -red flags -accepting the love we think we deserve -you have to become your own dream partner So get ready to break the cycle of what it means to be a woman, together! Check Ambra Out: Instagram: @ambraliew Follow, Like, and share with a Friend!

The beauty gods know we're feeling the pinch this year, and they are delivering. In this week's episode, we've got all of the beauty news your pocketbook could use, sharing late-breaking details on the exciting (and surprising!) new brands coming soon to a Target near you. Then, stay tuned as we review the best #DamnGood budget finds in 2023 so far – with nothing more than $28.   This Week You'll Hear About:   What we really thought of the infamous “mascara-gate” formula that sent TikTok fans spiraling From the makers of the OG cult-favorite micellar water, behold a new gentle AF eye makeup remover for sensitive skin Dupe alert! Meet the $10 “grip” primer giving a popular Sephora brand a run for its money A $9 copycat guaranteed to give pouts that glassy glow The epic cream blush stick that's a rock-bottom $5!  The Ordinary's new VIP cleanser gets put to the test Why pay more? A new hair oil and purple shampoo you'd swear came straight from the salon At long last, a brightening eye cream for the deepest undereye circles   Pssst! Have you filled out our Breaking Beauty listener survey yet? Let us know how you think we could make the show even better and you'll be automatically entered for a chance to win a Sephora gift card or official Breaking Beauty swag. We'll be accepting responses until February 22nd, 2023!   Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302.    For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/   PROMO CODES: When you support our sponsors, you support the making of Breaking Beauty Podcast!    SEED Start a new healthy habit today. Visit seed.com/BEAUTY and use code BEAUTY to redeem 20% off your first month of Seed's DS-01™ Daily Synbiotic.    DIME BEAUTY Clean and luxury skincare, beauty, and wellness products at affordable prices. Head to https://dimebeautyco.com/ and use code BEAUTY at checkout for 20% off your entire order.   STARFACE Micro-Cloud is only available in the US at starface.world. And for a limited time, Starface is offering all Breaking Beauty listeners free shipping on your first Micro-Cloud order. Just enter the promo code BEAUTY at checkout. *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*   Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya
 Produced by Dear Media Studio  

Description:Scout Brisson, the CEO of De Soi, sits down with Lee today to talk about her current leadership role and the unique journey she has had up to this point in her career. With some impactful lessons learned in corporate America, and a desire to head up something important, Scout made the leap into the world of startups, and soon after found herself working with De Soi's amazing co-founders, none other than Morgan McLachlan and Katy Perry! De Soi is now poised to become a market leader in non-alcoholic and sparkling drinks, and after hearing from Scout about their philosophy and brand identity, it's not hard to see why.Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About:[02:58] Scout's current home in LA and her early years on the East Coast.[08:08] Taking to leadership from a young age and Scout's path to discovering her entrepreneurial spirit.[15:37] Unpacking the pressure that Scout felt during her college years and the decision that she made to stop pursuing medicine.[20:34] Scout's excitement about working at M13 after McKinsey.[23:17] Advice from Scout about building a founding team at a startup![25:55] Her biggest strengths and weaknesses; problem-solving, organization, and more.[29:05] Scout's next career steps after M13.[31:58] Tracing the birth of De Soi and how Scout connected with the founders.[35:17] Stepping into the role of CEO at De Soi and the conversations around this time.[41:10] Working with Katy Perry; Scout talks about the star's amazing energy and the values she brings to the table.[43:17] The future of De Soi and plans for the next year.[45:05] Scout explains exactly what apéritif means, and talks about some of their flavors and ingredients. [49:02] Fundraising and investor conversations; Scout's experiences recently.[51:58] Scout's final advice for aspiring CEOs about self-belief.To Find Out More:De SoiScout BrissonLee GreeneQuotes:“I wanted to be a dog breeder; that should be my fun fact.” — Scout Brisson [0:11:58]“I really liked science, I loved my classes that I took in high school; biology, and chemistry. I wasn't exactly sure how that would come together for me.” — Scout Brisson [0:12:26]“You've got to drop the perfectionism, and the over-precision.” — Scout Brisson [0:18:15]“I am an extroverted problem-solver.” — Scout Brisson [0:26:00]“It was all just a whirlwind of learning something new for the first time, every day.” — Scout Brisson [0:30:59]“We were able to get scrappy solutions in place and launch the business, and we were off to the races after that.” — Scout Brisson [0:34:30]“That's the beauty and challenge of startups, you look back two weeks and you think how much has changed in that period of time.” — Scout Brisson [0:35:35]“It's me and the board, and we are figuring out the strategy alongside the management team, and working with the team every day to execute on that.” — Scout Brisson [0:38:39]“We are all working really hard, so how do we make sure people aren't getting burnt out?” — Scout Brisson [0:39:14]“I had managed people before, but not a team at this size.” — Scout Brisson [0:39:35]

In this episode, we are speaking with a solo female traveler who is showing the world that Latina's travel. She's here to inspire your travels and continue to explore more of what this world has to offer. Its solo female bilingual tourism expert: Flavia! Flavia is speaking to is from a different time zone all about her first solo travel experience, how she started her blog, the benefits of solo female travel as well as the mistakes she's made along the way. Get ready to travel the world in less than hour! Listen to Todays Episode to Hear About: -making your dream a reality -expanding your world view -the beauty in our own backyard -traveling sustainably -the power of shopping small -biggest travel mistake -finding attractions that interest you -tips for solo travelers -how to stay safe while traveling -Flavia's dinner party travel story -how traveling helps you to find yourself -just starting Sync Up With Flavia! Instagram: @latinatraveler Her other socials: www.latinatraveller.com

Welcome to Sync Up with Cycle Chats! In Ambra's second episode of Sync Ups she surpasses expectations and creates a space for people who are hurting to understand what is no longer serving them. She breaks down the 5 thoughts she used to leave her own toxic relationship and how you can leave yours by getting real with yourself, your wants, your needs, and what you deserve. Ambra is not here to play, she is here to show you what the next chapter of your life could look like. Listen to Todays Episode to Hear About: -choosing the option to bring you closer to what you want -bringing the focus to you -what is the cost of staying? -it's not a loss it's a win -robbing yourself of opportunities -it's just a chapter not the whole book -you didn't fail So get ready to break the cycle of what it means to be a woman, together! Check Ambra Out: Instagram: @ambraliew Follow, Like, and share with a Friend!

How: The United Nations Human Rights Council distorts the relationship between our Arab citizens and residents of Israel and the Israel Jewish public. There is no mention of peaceful coexistence in hospitals, stores, public transport and elsewhere. Hear: About the colourful life and work of Israel's Director of Protocol. The one man, besides our President and Prime Minister, who meets with all visiting dignitaries from Kings and Presidents to Ambassadors and Ministers, and hears about their impressions of our country. An interview not to miss. The Walter Bingham File 07FEB2023 - PODCAST

Description:Today, Lee is joined by Bill Moses, an influential leader, proven innovator, and inspiring mentor in the beverage industry. Bill is the Founder and CEO of Flying Embers, an alcoholic beverage brand that offers delicious, sugar-free, vegan, and certified organic canned cocktails, including flavored mojitos, hard kombucha, and hard seltzers. In this episode, Bill shares his lifelong love for napping and outlines how he started his career on Wall Street before navigating his first startup exit at just 32 years old, which ultimately led him to Ojai, California, where his popular beverage brand, KeVita, was born. Tuning in, you'll learn how Bill sold KeVita to PepsiCo for $220 million in 2016, the story behind the name Flying Embers, and how a near-death experience with COVID in 2020 changed Bill's perspective and enabled him to reestablish his business for success, plus so much more!Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.com In This Episode You'll Hear About:[03:37] Where Bill was “born and manufactured” and developed his appreciation for nature.[05:36] How his propensity for dreaming helped him nurture the patterns and thought processes that enabled him to become an entrepreneur.[08:15] The near-death experience that changed Bill's perspective on life and business.[13:20] Bill's journey from Wall Street to CPG founder (which includes two startup exits).[23:56] Why unyielding faith and commitment are crucial when faced with challenges [26:26] How the old cliché, “when the going gets tough, the tough get going” rings true.[34:24] Tips for first-time founders on how to remain open-minded and pivot as necessary.[36:30] Why Bill believes that there is no room for arrogance or stubbornness.[41:13] Facts about fundraising: the role that experience plays and how to foster confidence.[44:03] The story of how Bill came up with the name, Flying Embers.To Find Out More:Flying EmbersBill Moses on LinkedInLee Greene on LinkedInQuotes:“I always wanted to get into dream space. Maybe part of being an entrepreneur over the years, maybe that dream space is where I nurtured some of the patterns and thought processes that enabled me to do what I'm doing today.” — [0:06:09]“I have a cold plunge. I get in my 45-degree plunge three, four times a week for four minutes or so. I got to tell you, the norepinephrine release out of that—talk about an amazing reset! Those are some of the things I do to keep myself balanced, and refreshed, and invigorated, and driving 7x24, which is what it takes to compete in building a brand.” — [0:11:52]“There's something I love about building a company, and creating a culture, and watching people actually put liquid to lips, and have it be something that you created or crafted. That's really cool, but the grind of building and breaking through with a new brand is really hard.” — [0:17:59]“Coming out of COVID, I really had to rethink things. I think the business suffered a bit because I wasn't really sure, [after] having a near-death experience, that I wanted to jump back in.” — [0:18:21]“When you're driving a brand and you're growing a brand, there's no time for idle thought.” — [0:20:15]“Every company that is meant to win is a team of destiny.” — [0:24:02]“When the going gets tough, the tough get going—you know what I mean; that cliché. That's a key piece to any entrepreneur's success across any industry.” — [0:26:37]“Sometimes, some of the best-conceived plans require pivots, adaptations, and alterations based on the learning, the market, target market, psychographic, demographic, usage, and occasion. All these things are very fluid in the early years, and sometimes, even as trends change. In food and beverage, they change quickly. Know that—whatever you believe today—you need to have an open enough platform to alter and innovate, to meet consumer preferences in the future.” — [0:35:30]I would say to any entrepreneur out there, if you're taking meetings with folks that have done it and made it in the past and you have a weak spot, make sure you close that gap. And if you can't close the gap soon enough that in that meeting you have someone present that could address that topic or that particular function, corporate function in order so that you don't look ill prepared.  — [0:37:50]“In today's world of TikTok and Instagram, etcetera, you've got to be a storyteller. You've got to tell stories about your brand that's relevant to your audience and the usage occasion.” — [0:40:12]

Welcome to Sync Up with Cycle Chats! In Ambra's first episode she gives it to us straight! She gives us exercises to help us understand what whent wrong, and how we want to move forward, she breaks down the steps for creating closure, and guess what?! It starts and ends with you! Ambra reminds us that we need to choose our own narrative without relying on the other person to tell us what went wrong. Listen to Todays Episode to Hear About: -creating closure with yourself -taking time to right down all your questions -showing yourself kindness during this process -relationship evaluation -taking what you have learned into the next relationship So get ready to break the cycle of what it means to be a woman, together! Check Ambra Out: Instagram: @ambraliew Follow, Like, and share with a Friend!

Description: Today, Lee is joined by Blake Sorensen, the Founder and CEO of Blake's Seed Based. Blake talked about what it was like growing up in Minneapolis, how we got rejected from the NFL, why he originally launched his company as Blake's Nut Free, and the three-month process he took to launch a successful Kickstarter campaign. He shares how he reformulated and rebranded the business, how launching a crispy treat saved the company, and so much more!Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About:[1:31] More about Blake's Seed Based, created due to a deathly nut allergy, and realizing the need for safe snack options. Blake created Blake's seed-based as a way to provide gluten-free and allergy-friendly snacks that everyone can enjoy.[3:10] What it was like growing up in Minneapolis as the youngest of four brothers with dreams of being a pro athlete in the NFL[7:40] How he learned to recover from the small identity crisis of no longer being able to reach his dream of being in the NFL, and focusing on new dreams[10:15] How he learned what entrepreneurship was by working at a startup, and it encouraged him to go to business school[12:20] The moment he knew he needed to start Blake's Seed Based and how it all started due to a social entrepreneurship class he was taking[17:20] How he went about launching a Kickstarter campaign, raising $20,000 on the first day, and the three-month process it took to get there[31:00] What some of the most challenging moments have been, and how creating new products saved the company[34:00] What he's learned in being a leader and how to manage a team[37:00] What's next for the company, with new products and more expansion into retail, and the final advice he has for other entrepreneursTo Find Out More:https://www.blakesseedbased.com/Quotes:“Setting goals and being very regimented was a blessing in disguise.”“My biggest takeaway was if I don't really have passion for that space I'm not gonna do as best a job as I could.”“It was a light bulb moment for me.”“The next three months were essentially putting together every different concoction, having classmates try it out, bringing bins to people, and just trying to put together something that tasted good, was free of nuts and the other major allergens and, and that it was something people liked.”“I didn't start the company to make a buck, it was really solving my own need and realizing that other people also had this problem.”“We aim to solve your snack need for every occasion.”“A lot of the great ideas for me happen when I'm not in the workday, it's when I'd be on a walk or doing something totally different where things would kind of pop in my head.”“The biggest unlock ast a leader is bringing on the right people and giving them leeway and letting them do their thing.”“You have to have the passion for the product.”“If you have that idea just take that next step. I was shocked by how many people are willing to help you out. Reach out on LinkedIn, reaching out to friends, getting feedback, and just sharing ideas with people in your network have been super powerful for our story.”

In this episode, we are speaking to a woman who is looking to put the squeaky back in squeaky clean skin. It's holistic nutritionist and acne expert: Caralyn Hale! Caralyn walks us through her skin theory as we break down the biggest trigger for those suffering from breakouts and how we can reset and start our journey from the beginning to have clear skin. Plus we get the inside scoop on the best skincare routine for the ultimate healthy glow! Get your skin prepped and ready for a transformation! Listen to Todays Episode to Hear About: -allowing acne to take things from you -our acne journeys -the holistic approach to healing acne -being bullied for our acne -triggers for acne flare ups -tracking your acne -how to move past our insecurities -creating safety for your body -acne myths -skincare routines -Stephanie's routine vs. Emily's routine -Caralyn's routine recommendations Check Caralyn Out! Instagram: @caralyn_skintheory Website: www.caralynhale.com