Podcasts about holger seim

Timestamps: 7:03 - Their passion for Blinkist 12:33 - Losing co-founders 25:30 - The value Blinkist provides 33:56 - Going B2C and B2B 43:30 - From early adopters to mainstream user base About Holger Seim: Holger Seim is the co-founder and former CEO at Blinkist, the mobile-first microlearning app. He holds a diploma from the Philipp University of Marburg and previously worked for companies like Volkswagen Group China and Deutsche Telekom before starting Blinkist in 2012. Blinkist was created during the dawn of smartphones to solve a problem experienced not only by its co-founders but by many working professionals: wanting to learn new things, but not having the time to do so. They take long form content (mostly non-fiction books, but also podcast episodes and articles) and distill them into 15 minute reads or listens. Most features are behind a paywall, but there's also 1 blink of the day that non-paying users can enjoy. Their user base includes both people who are readers and see Blinkist as a supplement, and people whose sole contact with books comes from Blinkist. In 2023 Blinkist was acquired by the Australian content company Go1. This was a goal the Blinkist team had been pursuing ever since they took on VC money. Nowadays Holger is no longer the CEO of Blinkist but remains active as COO at Go1.  Don't forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, so you can always stay up to date with our latest initiatives. That way, there's no excuse for missing out on live shows, weekly giveaways or founders' dinners.

EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and co-founder of Blinkist Holger Seim as they talk about what it took to build Blinkist into a 9-figure business.   In this episode, we talk about:  - Lessons from building a 9-figure SaaS company - What's happening behind the scenes of Blinkist - Effective marketing, incorporating feedback & dealing with criticism   EPISODE NOTES Holger Seim is the co-founder of Blinkist, a book-summarizing app that offers key insights from over 6ooo – mainly nonfiction books.  Blinkist was recently acquired by Go1, a leading learning and development platform whose goal it is to reach 1 billion learners worldwide, and Holger continues his mission to support lifelong learners in his new role as COO at Go1.   Links:   www.blinkist.com   https://www.go1.com/   https://www.linkedin.com/in/holgerseim/     Click this link to listen to the full episode on your favorite podcast player and if you enjoy the show, please leave a rating & review: https://linktr.ee/wiredforsuccess.   Help me keep this show ad-free and awesome: Hit subscribe and join the tribe! THANK YOU for your support! 

Holger Seim von Blinkist meinte letztens im Podcast zu mir:"Ich wünschte, ich hätte früher Secondaries gemacht."Deswegen möchte ich mich dem Thema in dieser Episode annehmen und erklären, was Secondaries eigentlich sind, wie sie funktionieren, wann sie relevant werden und warum sie ein wichtiges Tool für erfolgreiche Startups sind.Du willst mit deinen Kunden per WhatsApp kommunizieren? Hier geht es zu Charles: https://drp.li/1i7aI Hosted on Acast. See acast.com/privacy for more information.

Hier geht's zum Benchmarking Tool von re:cap: https://drp.li/J9AZLDer Blinkist-Exit war zuletzt eine der Schlagzeilen der deutschen Startup-Szene.Berichten zufolge wurde Blinkist für ca. 200 Millionen Euro an die australische Firma Go1 verkauft.Ich spreche mit Holger Seim, Gründer von Blinkist, über den Exit des Unternehmens. Das Interview ist sehr persönlich geworden und wir sprechen sowohl über Dinge, die Holger anders machen würde, als auch über potentielle Risiken für Blinkist.Wir sprechen darüber, wie Holger es schafft, mehr und mehr im Moment zu sein, sich nicht nur am Erfolg der Arbeit zu orientieren und wie er mentale Herausforderungen überwindet.ALLES ZU UNICORN BAKERY:https://zez.am/unicornbakery Was du lernst:Woran merkt man, dass der richtige Zeitpunkt für einen Exit gekommen ist?Wie analysiert und priorisiert man als erfolgreiches Unternehmen neue Trends?Welche Entscheidungsprozesse machen Sinn, um das Startup nicht zu overshooten?Wie trennt man Ego und Erfolg?Holger SeimLinkedIn: https://www.linkedin.com/in/holgerseim/ Blinkist: https://www.blinkist.com/ WHATSAPP NEWSLETTER:1-2x wöchentlich bekommst du eine persönliche Sprachnotiz oder Inhalte von mir, die dich zu einem besseren Gründer machen, melde dich jetzt mit einem Klick an: https://bit.ly/ub-whatsapp-newsletter(00:00:00) Würdest du den Blinkist Exit als Meilenstein bezeichnen?(00:08:23) Wird Blinkist durch Generative AI überflüssig?(00:23:13) Wie analysiert und priorisiert ihr spannende neue Trends?(00:29:18) Was würde Holger rückblickend beim Aufbau von Blinkist anders machen?(00:35:27) Was ist Stoik und was übernimmst du daraus für deinen Alltag?(00:39:12) Wie hast du dich und dein Ego von der Performance deiner Firma gelöst?(00:47:28) Wenn das Ziel dasselbe wäre: Würdest du den Weg nochmal genauso gehen oder würdest du mehr Me-Time/Zeit für Freunde etc einbauen?(00:51:46) Was hat sich geändert, nachdem Blinkist profitabel wurde?(00:54:47) Wie hast du Kapazitäten geplant, um nicht zu overhiren und keine Entlassungswelle machen zu müssen?(00:58:48) In welchem Verhältnis stand der ESOP-Pool zur Exitsumme?(01:01:55) Welche Tipps hast du für Seed/Series A-Gründer?(01:04:32) Wem würdest du empfehlen, Geld von Investoren anzunehmen? Hosted on Acast. See acast.com/privacy for more information.

Holger Seim is the Co-Founder and former CEO of Blinkist, a subscription service that summarises non-fiction books in 15 minute explainers.  The company was started because Holger and his Co-Founders wanted to find a way to read more books in less time whilst together at college in 2012. Blinkist has been downloaded 26 million times and was acquired by Go1 in May 2023, with Holger staying on as Chief Operating Officer. We don't know how much they were bought for, but Go1 CEO, Andrew Barnes, has implied it was “significantly bigger” than the company's previous $160 million valuation.  So, how did they do it? --------------- We'd love your feedback hello@secretleaders.com --------------- Sponsor links: evelyn.com/secretleaders/ vorboss.com/secretleaders personio.com/secretleaders vanta.com/secretleaders

I had the opportunity to chat with Holger Seim, Co-Founder and CEO of Blinkist. We discussed the importance of taking the first step to learn something new, why changing your habits can also change your life, and how leaders can create a more engaged workforce. You can learn more about Blinkist at: www.blinkist.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Holger Seim, co-founder, and CEO of Blinkist, speaks with Michael about how Blinkist emerged out of shifting consumption patterns, where the company may be headed in the future, and how to stay true to your long-term strategic vision while also incorporating the thoughts and ideas of other stakeholders. With an entrepreneurial spirit that emerged during his childhood in Germany, Holger's journey has been guided by his unsatiated love of building things from the ground up. Leaning further into this spirit in college, Holger founded a successful student consultancy with several friends. Upon graduating in 2010, Holger joined T-Mobile, working in the Division of the CEO. While he valued his experience and time working close to leadership, the hunger to build his own company drew him to join his college friends in Berlin. Recognizing that they lacked the time they once had as college students to quickly read books in full, Holger and his team founded Blinkist in 2012. Founded to make knowledge quick and accessible through short summaries of books, Blinkist was quickly able to capitalize on emerging consumer preference for shorter and mobile-accessible content to become the preeminent company in the space. Taking full advantage of being the first mover, Blinkist has expanded beyond written book summaries to audio and podcast summaries and has grown its user base to over 21 million across the globe while securing $40 million in venture funding. Where to find Holger: LinkedinTwitterMentioned on the episode:Paul Graham, venture capitalistMarkus Witte, Founder & CEO of BabbelElliot Darvick, Head of Regional Marketplace at WorkriseNathaniel Manning, Co-founder & COO of KettlePatrick Lencioni, business authorThe Advantage: Why Organizational Health Trumps Everything Else in BusinessThe Five Dysfunctions of a Team: A Leadership FableThe Ideal Team Player: How to Recognize and Cultivate the Three Essential Virtues

Blinkist is now globally known, has been profitable since last year, and seems at first glance to have been a stroke of genius. Behind it, however, is a process of many years that the founders have thought out and followed. They also built their company based on holacracy. What are the pros and cons of scaling with flat hierarchies? What you learn: Why is it good if "the one idea" needs a little more time to mature? What challenges do pretty much all founders face along the way & how can you prepare for them? Why can brainstorming with like-minded people be elementarily important for your founding success? How can you approach the topic of recruiting in a structured way & what should you definitely keep in mind?

Blinkist ist inzwischen global bekannt, seit letztem Jahr profitabel und scheint auf den ersten Blick ein Geniestreich gewesen zu sein. Dahinter steckt hingegen ein langjähriger Prozess, den die Gründer ausgeklügelt und verfolgt haben.Über diesen Prozess habe ich mit Blinkist Gründer Holger Seim bereits 2018 gesprochen und krame deswegen die Folge aus dem Archiv der Unicorn Bakery.Was du lernst:Warum ist es gut, wenn „die eine Idee“ etwas mehr Reifezeit braucht?Welche Herausforderungen begegnen so ziemlich allen Gründer:innen auf ihrem Weg & wie kannst du dich darauf vorbereiten?Wieso kann Brainstorming mit Gleichgesinnten elementar wichtig für deinen Gründungserfolg sein?Wie kannst du strukturiert an das Thema Recruiting rangehen & was solltest du unbedingt beachten?Die Kapitel:(00:03:16)Was macht Blinkist & was ist das für ein Unternehmen?(00:05:13)Was macht Blinkist besser als Audible & Co.bzw. für wen ist Blinkist am besten geeignet?(00:09:23)Verkauft Blinkist Zeit, indem die Bücher auf relevante Inhalte gekürzt werden?(00:10:52)Wer ist Holger Seim und wie kamst du auf die Idee zum Gründen?(00:17:22)Was empfiehlst du Neu-Gründer:innen?(00:19:36)Welche Kernfragen haben euch geholfen, herauszufinden, wofür ihr brennt?(00:21:12)Empfiehlst du Masterminds für mehr Klarheit in den Gründungs-Gedanken & Brainstorming?(00:22:24)Welche Herausforderungen begegnen den meisten Gründer:innen?(00:28:19)Was hat dir geholfen, gute Führung zu lernen?(00:31:00)Hast du Tipps, wie man lernen kann, konstruktive Kritik zu geben/anzunehmen?(00:35:36)Wer von euch hat Recruiting übernommen und wie habt ihr die Details geregelt?(00:41:01)Fachlicher Support für besseres Recruiting(00:42:44)Wie definierst du, welche Aufgabe du abgibst und welche nicht?(00:45:51)Wann habt ihr angefangen, kleine Aufgaben zu delegieren - und was habt ihr anfangs nicht abgegeben?Holger SeimLinkedIn: https://www.linkedin.com/in/holgerseim/ Blinkist: https://www.blinkist.com/ WHATSAPP NEWSLETTER:1-2x wöchentlich bekommst du eine persönliche Sprachnotiz oder Inhalte von mir, die dich zu einem besseren Gründer machen, melde dich jetzt mit einem Klick an: https://bit.ly/ub-whatsapp-newsletter Hosted on Acast. See acast.com/privacy for more information.

Holger Seim is co-founder and CEO of Blinkist, a bite-sized-learning service that condenses knowledge from great nonfiction into powerful little packs. He co-founded Blinkist in 2012 with a vision to inspire people to never stop learning, and grew it into a global brand with customers in more than 150 countries.FOLLOW HOLGER: Blinkist - https://www.blinkist.comLinkedIn - https://www.linkedin.com/in/holgerseim?originalSubdomain=deTwitter - @hlgrsmInstagram - @hlgrsmCONTACT ALEX:Website: https://www.alexmacphail.co.zaLinkedIn: https://www.linkedin.com/in/flyingmogul/Email: alex@alexmacphail.co.za Instagram: https://www.instagram.com/alexmacphail99/YouTube: https://www.youtube.com/channel/UCztTx1LzCAnC4woeNOpU5-AAlex MacPhail Podcast: https://www.linkedin.com/company/alexmacphailpodcast/Twitter: https://twitter.com/AlexMacPhail1

Wie finde ich denn eigentlich die richtige Geschäftsidee?Ein Problem, welchem wir uns alle täglich stellen müssen: Ist dies das richtige Projekt, um Zeit zu investieren?Doch wie sieht die Perfekte Idee eigentlich aus?Kann sich aus einer gut gewählten Idee auch die "perfekte" Idee werden? So im Falle von Blinkist.Ein jahrelanger Prozess führte dazu, dass Holger Seim und seine heutigen Mitgründer am Ende Kurzfassungen von Sachbüchern veröffentlichen. Blinkist hat inzwischen ca. 20M Kunden und mehr als 120 Mitarbeiter.Aus dem Interview mit Holger Seim von 2017, habe ich diesen Ausschnitt hervorgekramt. Falls du das ganze Interview hören willst, dann klicke hier: https://jungunternehmerpodcast.com/holger-seimFalls dir der heutige Short gefallen hat, würde ich mich freuen, wenn du den Podcast abonnierst oder einem Freund bzw. einer Freundin empfiehlst, der bzw. die diesen Impuls gerade brauchen kann. See acast.com/privacy for privacy and opt-out information.

Holger Seim ~ CEO of Blinkist ~ Current Series ~ 100 Interviews with 100 Major Influencers   Today we are joined by the Cofounder and CEO of Blinkist, Holger Seim. Blinkist connects 17 million readers worldwide to the biggest ideas of the most popular non-fiction books via audio and text. It is a book-summarizing subscription service mobile app based out of Berlin, Germany. And was founded in 2012, and the service provides summaries of over 3,000 bestselling non-fiction books, 15-minute reads, for your short-term content consumption.  Holger co-founded Blinkist with a vision to inspire people to never stop learning, and grew it into a global brand with customers in more than 150 countries, and having over 140 employees from 40 different nationalities. They made their first million by year 4, and now they have 17,000,000 readers.    03:15 Who is Holger Seim?  04:18 The Concept Behind Blinkist  09:53 The Challenges of Naming a Business  12:12 Funding Blinkist  22:57 Building a Diverse International Company  34:14 Holger's Favorite Blinkist Summaries  40:05 Where to find Holger     Contact Info: Website: https://www.blinkist.com/ LinkedIn: https://www.linkedin.com/in/holgerseim     Subscribe to the Podcast Website: https://www.thebusinessmethod.com/holger-seim Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po    

“It is a superpower for anyone working in growth to know how to get their own data” CEO Holger Seim and his co-founders developed Blinkist to help users fit learning into their lives by reading or listening to “Blinks” - 15-minute summations of non-fiction books. He explains, “sometimes you need a three-course dinner, sometimes you need a snack, we are the snack.” In this episode of the Breakout Growth Podcast co-hosts, Sean Ellis and Ethan Garr dive in with Holger to learn how the company has built a sustainable growth engine where focused effort on improving engagement spins a flywheel of paid acquisition and word-of-mouth expansion and it helps them avoid a dependency on venture capital. In the beginning, growth was slow for Blinkist. The team launched their mobile app in 2013 in their native German-language, and Holger calls this their biggest mistake. But we also learn how the company found traction in the US and then came to realize that adding audio content could improve engagement. Success then blossomed as a process of iterative learning through experimentation, and Holger describes how a cross-functional strike team approach that the company calls “missions” has worked to break down silos and motivate teams. One such mission focused on “cracking” paid acquisition channels proved to be the company’s largest driver of growth, but Holger is quick to point out that it is the product’s value to end-users that makes all growth possible. The Blinkist team always has the customer in focus, working to help them build positive habits around learning. From automatically starting a new recommended title after a user finishes listening, to adding “Shortcasts” (brief summations of podcasts) to its content lineup, Blinkist continuously pushes to improve the user experience. With that intentionality, it is no surprise to find out that the company has adopted a North Star Metric of “Monthly Engaged Users” to align teams against its broader mission to fit learning into people’s lives. So jump in with Sean and Ethan as they find out from Holger Seim how growth is built at Blinkist. We discussed: * How Holger and his co-founders struggled in their own lives to find time for learning, and why they saw a mobile app as the right solution to this problem (4:42) * Why launching in German to protect a non-existent brand turned out to be a poor decision in hindsight (8:42) * The impact of qualitative feedback and how that led to the addition of audio versions of Blinks (10:50) * How authors and publishers react to finding their content on Blinkist (12:15) * Why the company is focused on mobile apps as its key platforms (16:53) * The company’s push for annual subscriptions (21:27) * Why fast payback windows are profoundly valuable for helping the company optimize for independence (25:50) * The impact of Covid-19; why less commuting has meant less time for reading and learning but has ultimately helped Holger learn to say “no” and improve efficiencies (32:48)

“It is a superpower for anyone working in growth to know how to get their own data” CEO Holger Seim and his co-founders developed Blinkist to help users fit learning into their lives by reading or listening to “Blinks” - 15-minute summations of non-fiction books. He explains, “sometimes you need a three-course dinner, sometimes you need a snack, we are the snack.” In this episode of the Breakout Growth Podcast co-hosts, Sean Ellis and Ethan Garr dive in with Holger to learn how the company has built a sustainable growth engine where focused effort on improving engagement spins a flywheel of paid acquisition and word-of-mouth expansion and it helps them avoid a dependency on venture capital. In the beginning, growth was slow for Blinkist. The team launched their mobile app in 2013 in their native German-language, and Holger calls this their biggest mistake. But we also learn how the company found traction in the US and then came to realize that adding audio content could improve engagement. Success then blossomed as a process of iterative learning through experimentation, and Holger describes how a cross-functional strike team approach that the company calls “missions” has worked to break down silos and motivate teams. One such mission focused on “cracking” paid acquisition channels proved to be the company’s largest driver of growth, but Holger is quick to point out that it is the product’s value to end-users that makes all growth possible. The Blinkist team always has the customer in focus, working to help them build positive habits around learning. From automatically starting a new recommended title after a user finishes listening, to adding “Shortcasts” (brief summations of podcasts) to its content lineup, Blinkist continuously pushes to improve the user experience. With that intentionality, it is no surprise to find out that the company has adopted a North Star Metric of “Monthly Engaged Users” to align teams against its broader mission to fit learning into people’s lives. So jump in with Sean and Ethan as they find out from Holger Seim how growth is built at Blinkist. We discussed: * How Holger and his co-founders struggled in their own lives to find time for learning, and why they saw a mobile app as the right solution to this problem (4:42) * Why launching in German to protect a non-existent brand turned out to be a poor decision in hindsight (8:42) * The impact of qualitative feedback and how that led to the addition of audio versions of Blinks (10:50) * How authors and publishers react to finding their content on Blinkist (12:15) * Why the company is focused on mobile apps as its key platforms (16:53) * The company’s push for annual subscriptions (21:27) * Why fast payback windows are profoundly valuable for helping the company optimize for independence (25:50) * The impact of Covid-19; why less commuting has meant less time for reading and learning but has ultimately helped Holger learn to say “no” and improve efficiencies (32:48)

Holger Seim is the Co-Founder and CEO of Blinkist. Founded in 2012 by four friends, Blinkist now connects 15 million readers worldwide to the biggest ideas from bestselling nonfiction via 15-minute audio and text. About Our Partners This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work"​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects. Connect with Holger Seim Blinkist LinkedIn Facebook Twitter Instagram Some of the Topics Covered by Holger Seim in this Episode What Blinkist is and how they're helping people fit more learning into their lives How Holger and his co-founders chose Blinkist over other ideas What Holger did first to get Blinkist off the ground How Blinkist raised money in 2012 without a product How Holger chooses which books to "blink" and what the blinks would include How Blinkist works with freelancers to breakdown books and why they look for subject matter experts How Holger and his team make each blink more engaging The legalities of the Blinkist business model Why Blinkist partners with authors and publishers and isn't cannibalizing book sales The challenges of book discovery The evolution of the Blinkist business model and how they look at pricing Early customer acquisition for Blinkist How Holger looks at allocation between different acquisition channels Deciding which influencers to work with Why testing is so important when creating a startup How Holger uses the Blinkist web app as a customer acquisition tool for the Blinkist app How the main call-to-action on the Blinkist homepage has evolved and why they offer a free trial now Holger seeing someone use Blinkist in real life for the first time Understanding how businesses actually impact people Company culture and how Holger's upbringing has impacted it Raising funds initially for Blinkist (150,000 Euros) The difference between raising your initial round of funding and subsequent rounds Some of the questions investors ask when you're raising a later round of funding How Holger and his co-founders looked at splitting equity and the roles between the founders Holger's approach to hiring and why he recommends hiring an HR generalist early on for a startup "Rich vs. King," and why Holger and his Co-Founders veer towards keeping control Holger's goal of reading 24 books in the year How COVID-19 has impacted Blinkist Links from the Episode Goodreads The New York Times Best Sellers Outbrain Taboola Hubble Contacts Mindset: The New Psychology of Success What You Do Is Who You Are

In dieser Folge unseres Deep Dive Podcasts sprechen wir mit Holger Seim über das Geschäftsmodell hinter Blinkist und wie Gründer mit Krisen umgehen. Du erfährst... 1) …wie Blinkist Sachbücher komprimiert 2) …wie man in Deutschland trotz Abo-Modell Geld verdient 3) …warum Performance Marketing für Startups funktioniert 4) …worauf Du beim Marketing achten solltest

Nach 5 Jahren zur Multimillionen Euro Idee Als Gründer von Blinkist, einem App Startup mit 55 Mitarbeitern, zählt Holger Seim zu den sehr erfolgreichen deutschen Gründern. Die Idee kam jedoch nicht von heute auf morgen, ganz im Gegenteil - Die richtige Idee ließ 5 Jahre lang auf sich warten. Mit Blinkist war sie dann da und wie sich diese Geschichte weiter entwickelt, wie man im Bereich Recruitment, Mitarbeiterführung dazulernt und trotz Investor finanziertem Startup auf dem Teppich bleibt, das besprechen Holger und Ich in dieser Podcastfolge. Holgers Buchempfehlungen: Lean Startup Gewaltfreie Kommunikation The hard Thing about hard things Losing my Virginity Zu viele Bücher auf der Leseliste? Du kannst dir jetzt alle Bücher einen Tag gratis zum hören herunterladen, indem du dir ein kostenloses Konto bei Blinkist erstellst. So kannst du ganz bequem auf dem Weg zur Schule, zur Arbeit, beim Spazieren oder im Fitnessstudio aussortieren, welches Buch für dich passend ist. Jetzt einen Tag alle Zusammenfassungen der Bücher kostenloses anhören. See acast.com/privacy for privacy and opt-out information.

Mit Holger Seim (Blinkist) Staffel #2 Folge #6 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups

Holger Seim (@hlgrsm (https://twitter.com/hlgrsm?s=20)) is the founder and CEO of Blinkist (https://www.blinkist.com/). Blinkist is a book summary app that lets you get the key insights from 3'000+ bestselling non-fiction books that cover leadership, history, psychology and more in 15 minute summaries in text or audio format. Blinkist has over 11million users globally and the book-summarising startup has won positive reviews from the likes of Forbes (“This may be the greatest app you download in 2018”) and The New York Times. In this episode we talk about how Holger and his co-founders came up with the idea for Blinkist, how they took the leap and started the company, his advice for aspiring entrepreneurs on how to find your perfect co-founder / first employees, the most important marketing channels for startups, as well as the importance of designing a unique corporate culture (such as the one of Blinkist), and much more.. Please follow me on Instagram (https://www.instagram.com/leaptakerspodcast/), Twitter (https://twitter.com/TheRemoKyburz), and my Website (http://www.leaptakers.com/), where I post new episodes, share cool stuff & interesting articles I found, and blog occasionally! Sign-up for the mailing list to stay in the loop (https://www.leaptakers.com/subscribe)! Show notes: 03:13 -- Who is Holger 04:40 -- Startup idea generation and how the concept of Blinkist was born 09:01 -- How Holger and his co-founders took the leap and started Blinkist 09:50 -- Pursuing a startup idea full time vs. side hustle 10:59 -- Initial financing choices at Blinkist 12:36 -- Characteristics of a great startup founding team 18:12 -- How to find your perfect co-founder outside of your personal network (e.g. technical co-founder) 20:30 -- Blinkist’s company culture and why Holger places immense value on culture 24:42 -- The Blinkist operating system 27:07 -- Tips on maintaining a corporate culture while you grow as a startup 29:16 -- How Blinkist grew to the first 1000 clients and discussion of marketing strategies 32:46 -- Alternative marketing channels leveraged by Blinkist 34:41 -- Holger’s book recommendations for new startup founders 37:31 -- General book recommendations of the Blinkist founder 39:14 -- Holger’s best investment 40:42 -- Hobbies and habits to decompress from the startup life 41:40 -- Favorite travel location 43:09 -- Advice for university graduates about to start their career 46:23 -- What does courage mean to Holger Resources mentioned: * Blinkist (https://www.blinkist.com/en) * Wunderlist (https://www.wunderlist.com/) * Holacracy (https://en.wikipedia.org/wiki/Holacracy) * Outbrain (https://www.outbrain.com/) * Revcontent (https://www.revcontent.com/) * Facebook Advertising (https://www.facebook.com/business/ads) * Taboola (https://www.taboola.com) * The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers - Ben Horowitz (https://amzn.to/2KwRSW2) * The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever - Michael Bungay Stanier (https://amzn.to/2CPBDPo) * Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell - Eric Schmidt (https://amzn.to/2qZXQro) * Who - The A-Method of Hiring - Geoff Smart (https://amzn.to/35di9Ai) * Sapiens: A Brief History of Humankind - Yuval Noah Harari (https://amzn.to/2XoEaJJ) * Ready Player One: A Novel - Ernest Cline (https://amzn.to/2NUAYTd) * Dune - Frank Herbert (https://amzn.to/2OmPEtf) If you're enjoying the podcast, the best way to support the show is by leaving a review on Apple Podcast (https://podcasts.apple.com/ch/podcast/the-leap-takers-podcast/id1468975811?l=en) or in your favorite podcast app. Special Guest: Holger Seim.

Holger Seim inspires people to continue learning by making it as easy and enjoyable as watching a movie, listening to music or scrolling through social media. Blinkist provides you with short audio snippets of bestselling nonfiction books you should know and read. The New York Times, Forbes and Tim Cook, the CEO of Apple, have all recommended Blinkist.On this week’s episode, Holger shares with us his secrets for capturing people’s attention in just a couple of minutes, as well as his ideas on how a strategic approach to communications can inspire employees to become sincere ambassadors of their company’s brand.Enjoy the episode!

In dieser Folge unseres Deep Dive Podcasts sprechen wir mit Holger Seim über das Geschäftsmodell hinter Blinkist und wie Gründer mit Krisen umgehen. Du erfährst... 1) …wie Blinkist Sachbücher komprimiert 2) …wie man in Deutschland trotz Abo-Modell Geld verdient 3) …warum Performance Marketing für Startups funktioniert 4) …worauf Du beim Marketing achten solltest

Blinkist - das Vorzeige-Start-up. Holger Seim - offen, reflektiert, sympathisch, Mitgründer von Blikist. Eine Episode mit Holger und folgenden Themen: - von der klassischen Pyramidenhierarchie über Holacracy hin zum Blinkist Operating Sytstem, - über die kulturelle Herausforderungen im schnell wachsenden Unternehmen, - wie verinnerlichte Werte Self-Empowerment ermöglichen, - warum Change bei einem Selbst beginnt und "leave your ego behind" ein Schlüssel zum neuen Arbeiten ist. Viel Spaß dabei wünscht Dir Deine Anna-Sophie

Holger Seim is co-founder & CEO at Blinkist. At Blinkist, he focuses on growth and business development. Continue reading

Podcast #066 - Holger Seim Holger gehört zu den besten und bekanntesten Gründer, die Deutschland vorzuweisen hat. Auch weltweit gehört zu den smartesten Founder Köpfen. Mit Blinkist hat er ein Start up aufgebaut, was international in der Start up Szene großen Respekt genießt und endlich mal wieder ein deutsches App Start up ist, was in ihrer Szene Marktführer ist! Holger hat mit Blinkist ein super spannendes Geschäftsmodell entwickelt, nämlich ein vorhandenes Konzept einfach digitalisiert = das Buch ! Blinkist verwandelt nämlich die Kernaussagen der besten Sachbücher in clevere Kurztexte und Audiotitel in Hörbuchqualität. Blinkist gehört mittlerweile zu den bekanntesten deutschen Startups hat über 70 MA und ist für eine besondere und moderne Unternehmenskultur bekannt. WILLST DU AUCH BLINKIST NUTZEN? ÜBER uns gibt es 20% RABATT SHOWNOTES: --> Hol dir hier deine Blinkist App reduziert

This week’s episode is brought to you by Holger Seim, Co-founder and CEO of Blinkist. Holger Seim is the Co-founder and CEO of Blinkist, an app that condenses non-fiction books in 15-minute reads. Holger is based in Berlin. What does your day-to-day job and work look like? - Holger’s work is involved in marketing, business management and it’s focused on the growth of his company. What do you use to tally all of your most important tasks together? - Asana (https://asana.com) (iOS/Android/Web) (Both for work and personal tasks) What hardware do you use every day? (phone, laptop, pc) - 13-inch MacBook Air (https://amzn.to/2QDiF4d) - iPhone 8 (https://amzn.to/2NPXs8F) What are your favorite apps/tools for work? (Eg. marketing, designing) - Blinkist (https://www.blinkist.com/?aff_id=3559&offer_id=2&transaction_id=10249dabda770a1a419d0f6cba1ca8) (iOS/Android/Web) - Slack (http://slack.com) (iOS/Android/Web/Mac/Windows) - Spotify (http://spotify.com) (iOS/Android/Web/Mac/Windows) - Spark (https://sparkmailapp.com) (iOS/Mac) - Runtastic (https://www.runtastic.com) (iOS/Android) What does your morning routine look like? - Holger wakes up at 7AM, takes a shower and then leaves the house to go to the office, where he plans the day ahead. Do you get moments to pause in your day, if so, what do you do? - He tries to schedule a running session before lunch to free the mind. What book are you reading at the moment? - Valley of Genius: The Uncensored History of Silicon Valley (https://amzn.to/2QBiCGh) by Adam Fisher - Homo Deus: A Brief History of Tomorrow (https://amzn.to/2NX989S) by Noah Harari - Sapiens: A Brief History of Humankind (https://amzn.to/2QFBALS) by Noah Harari Where can we find you and all of your wonderful things? - Blinkist - here (https://www.blinkist.com/?aff_id=3559&offer_id=2&transaction_id=10249dabda770a1a419d0f6cba1ca8) - LinkedIn - here (https://linkedin.com/in/holgerseim) - Twitter - @hlgrsm (https://twitter.com/hlgrsm) Disclosure: These show notes contain affiliate links. If you purchase something through the link, I will earn a small commission at no extra charge to you. If you choose to use them, thank you for supporting the podcast! All opinions expressed are my own. Special Guest: Holger Seim.

Kalle Freese talks with Holger Seim, co-founder & CEO of Blinkist, at Slush 2017 in Helsinki, Finland.

Abbreviated books, short-form TV, time-management gurus - has the cult of speed gone too far and is it time to slow everything down?Ed Butler speaks to two business people hoping to cash in on our ever more hectic lives: Holger Seim co-founded Blinkist, which offers boiled down versions of long-form non-fiction books, while Perrin Chiles runs Adaptive Studios, which produces TV mini-dramas squeezed into slots that can be as short as 10 minutes.But rebellion is afoot in the form of Carl Honore, whose unabbreviated book, In Praise of Slowness, pushes back against our culture's supposed need for speed.(Picture: People rush through Manhattan, New York City; Credit: Georgijevic/Getty Images)

Blinkist gehört mittlerweile zu den bekanntesten deutschen Startups und hat es geschafft, mit einem digitalen Geschäftsmodell nachhaltig Umsätze zu generieren, schnell zu internationalisieren und zudem auch eine Vorbildsrolle in Sachen "New Work" Gedanken aufgebaut. Holger Seim, der Kopf und CEO hinter Blinkist, stellt sich einem Podcastgespräch und spricht über die Produktentwicklung, die Idee und die Arbeitsweisen von Blinkist.

Als Gründer von Blinkist, einem App Startup mit 55 Mitarbeitern, zählt Holger Seim zu den sehr erfolgreichen deutschen Gründern. Die Idee kam jedoch nicht von heute auf morgen, ganz im Gegenteil - Die richtige Idee ließ 5 Jahre lang auf sich warten. Mit Blinkist war sie dann da und wie sich diese Geschichte weiter entwickelt, wie man im Bereich Recruitment, Mitarbeiterführung dazulernt und trotz Investor finanziertem Startup auf dem Teppich bleibt, das besprechen Holger und Ich in dieser Podcastfolge. Shownotes: Holgers Linkedin (Er beißt nicht) Blinkist Bücher (alle auf Amazon): 1. Lean Startup* 2. Gewaltfreie Kommunikation* 3. The hard Thing about hard things* 4. Losing my Virginity* Zu viele Bücher auf der Leseliste? Du kannst dir jetzt alle Bücher einen Tag gratis zum hören herunterladen, indem du dir ein kostenloses Konto bei Blinkist erstellst. So kannst du ganz bequem auf dem Weg zur Schule, zur Arbeit, beim Spazieren oder im Fitnessstudio aussortieren, welches Buch für dich passend ist. Jetzt einen Tag alle Zusammenfassungen der Bücher kostenloses anhören.   *Einige dieser Links sind Affiliate Links: Du kannst uns kostenlos unterstützen, indem du über diese Links einkaufst. Für dich fallen keine Mehrkosten an. See acast.com/privacy for privacy and opt-out information.

In Folge 051 erzählt dir Holger Seim von Blinkist wie sie ihre Idee zur Zusammenfassung von Büchern validiert haben und wie sie es geschafft haben, dass 2 Mio Menschen ihre App nutzen. Show Notes: 00:37 - Vorstellung von Holger Seim und Blinkist 01:55 - Wie sie zu der Idee gekommen sind 04:55 - Ihr Lean Startup Vorgehen 06:58 - Wie sie noch viel schlanker starten könnten 09:55 - Wie sie Anfangs Traffic bekommen haben 10:40 - Wie ihnen Hubraum geholfen hat 13:05 - Wie sie nach Erreichen des Product Market Fit angefangen haben zu skalieren 15:33 - Über das Thema Mobile Attribution 17:29 - Welche Kampagnen und Kanäle für sie funktionieren 20:20 - Was sie von Babbel noch lernen können 22:46 - Über Influencer Marketing 23:21 - Über ihr Geschäftsmodell 25:56 - Potenzielle Zusammenarbeit mit Verlagen 27:47 - Sie haben einen spannenden Führungsstil 28:14 - Über Holacracy 34:23 - Wo man mehr Infos zu Blinkist bekommt 35:54 - Was Holger anders machen würde, wenn er nochmal neu starten könnte 38:41 - Holgers Startup Curriculum für angehende Gründer 40:36 - Holgers Buch- und Blogempfehlung 42:16 - Über ihr Tool Setup 43:40 - Wie sie Kunden segmentieren und dies nutzen 45:14 - Holgers letzter Tipp für die Zuhörer   Mehr Infos: Blinkist Webseite   Buchempfehlung: Richard Branson: Losing my virginity Ben Horowitz: The hard things about hard things First Round Review   Tool Setup: Mobile Attribution: Adjust Analytics: Piwik Product Analytics: Mixpanel  

Die App Blinkist springt mit ihrem Service so ein bisschen auf den Trend zur Selbstoptimierung auf. Hier bekommen Nutzer kurze Zusammenfassungen und Kernaussagen von Sachbüchern, um auch zwischen zwei Bushaltestellen schnell neues Wissen mitnehmen zu können. Blinkist-Gründer Holger Seim erzählt im Podcast, wie es überhaupt funktioniert, Tausende Bücher kurz zusammenzufassen, warum Performance Marketing doppelt gut läuft und wie die ersten Erfahrungen mit Podcast-Werbung aussehen. Alle Themen vom OMR Podcast mit Blinkist-Gründer Holger Seim im Überblick: Was ist Blinkist? Holger Seim erklärt es kurz (ab 2:06) Was unterscheidet das Blinkist-Angebot von der Konkurrenz? (ab 3:35) Wie überzeugt Blinkist neue Nutzer? (ab 5:25) Retention ist ja eine der größten Herausforderungen für App-Anbieter. Wie hält Blinkist seine Nutzer? (ab 9:56) Versucht sich die Firma auch an abseitigen Marketing-Kanälen? (ab 12:45) Was könnten typische Influencer für so einen Service sein? (ab 17:58) Das Produkt: Wie ist es möglich, Tausende Bücher in wenigen Stichpunkten zusammenzufassen? (ab 19:20) Buch-Zusammenfassungen in einer App: Was sagen die Verlage dazu? (ab 22:02) Wie groß ist Blinkist mittlerweile? (ab 25:15) Welche Bücher kommen bei den Nutzern besonders gut an? (ab 26:23) Performance Marketing als Growth Engine: Warum sich der Kanal für Blinkist doppelt lohnt (ab 31:25) Ist Audible aus Holger Seims Sicht ein Wettbewerber? (ab 36:47) Sieht man Conversions von Blinkist zum eigentlichen Buch? (ab 37:49) Warum sitzt das Team in Berlin, obwohl der US-Markt so stark ist? (ab 39:19) Zu Holger Seim: Wie ist er zum Gründer geworden? (ab 41:13) Wie hat Blinkist es geschafft Investoren wie Eventures, Hubraum und Greycroft zu gewinnen? (ab 41:51) Was ist mit den Invest-Millionen geplant? (ab 45:50)

In this episode of the Less Doing Podcast, Ari and Nick interview [Holger Seim](https://de.linkedin.com/in/holgerseim), one of the founders of [Blinkist](https://www.blinkist.com/), a site that lets users extract the key lessons from more than 1000+ nonfiction books in less than 15 minutes. Listen to as Holger shares the idea behind Blinklist, where the idea for the company came from , and what his advice is for all the entrepreneurs out there. ## Key Quote “It's all from the idea of helping people to keep learning and inspiring them to try something new every day.” ## What You'll Learn 1. What Blinkist is and how it works. 2. Why reading books end-to-end is actually really inefficient. 3. How Blinkist handles hiring. 4. The potential copyright issues tied to Blinkist's work. 5. How Blinkist preserves the surprise moments for the readers. 6. The technology and tools Blinklist uses to summarize the books. 7. How Blinklist coordinates an employee roster that stretches across dozens of countries. 8. The importance of orchestrating a plan. 9. Why you need to focus on developing a winning plan and tackling the challenges at hand. 10. The all too often overlooked art of relaxation. ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) --- Send in a voice message: https://anchor.fm/lessdoing/message

In this episode of SaaS Open Mic, I visited the headquarters of Blinkist - a consumer-focused SaaS business in Berlin, who have recently raised Series A investment and are pioneering in the learning app space.

For more info visit http://lessdoing.com/ Ari's book http://www.lessdoingbook.com Ari talks about some productivity hacks he's been up to this past week, including making a standing desk from stacks of diapers (shipped via Amazon subscribe & save of course), to learning how to overcome cognitive bias. Ari also answers listener questions about saturated fat, HRV training, and tools for planning big projects. Later in the show, he interviews Holger Seim, CEO of Blinkist. Blinkist is a service that creates beautiful summaries of must-read non-fiction books. Most "blinks" take less than 20 min to read. Be sure to check out Ari's personal curated collection of blinks available May 1. ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) --- Send in a voice message: https://anchor.fm/lessdoing/message