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Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
When Jane Wild of Jane's Agenda first joined me on the podcast in Episode 92, we were celebrating a huge milestone: 500 subscribers to her planner subscription. That was a big deal—and one that meant Jane had to start doing things differently in her business. Now she's back, and her numbers have more than doubled. With 1300 active subscribers and an 85% growth rate in 2024, Jane is sharing exactly how she got here—and what she's doing to scale intentionally in 2025. When the pandemic hit in 2020, Jane's one-off planner sales dropped off. After all, no one had anything to plan. So Jane created a subscription box to give her customers something to look forward to—and some much-needed structure in uncertain times. Reaching 500 subscribers was a major turning point. Jane had to shift from small-scale planning to: Ordering in bulk Sourcing from overseas Hiring help and defining roles Creating systems—because “everyone doing everything” no longer worked Those changes laid the foundation for what came next. The secret to Jane's growth? Consistency and connection. Jane committed to going LIVE 2–3 times a week, every week. Not just random LIVEs—she scheduled them in advance, gave each one a purpose, and showed up even when she felt nervous or unsure. This consistent visibility: Built her know/like/trust factor Helped her audience get to know the real Jane Made it easier for people to say yes when she opened the cart Jane also ran a KingSumo giveaway, following the step-by-step training inside Launch Your Box. The result? 1,000 new email subscribers 300 new paying subscribers Giveaways aren't just about free stuff. When done right, they build your list, generate excitement, and drive conversions. Jane uses a closed-cart model and leans hard into: Urgency Scarcity Exclusivity She keeps a waitlist and creates serious FOMO with high-value, wow-worthy products her audience doesn't want to miss. And when her box hits its anniversary each September? She celebrates BIG—with a special edition box and a major sale in her online shop. Jane's success didn't come without some hard lessons. She realized: She needed to hire ahead of growth Her team needed clear roles and responsibilities Moving into a separate office space (away from the warehouse) helped her focus and lead more effectively Now she's building out SOPs, instituting team reviews, and cultivating a culture of "Why are we doing what we're doing?" Oh—and she's taking weekends off. If you're in that 300–500 subscriber range and feeling like you're about to outgrow your systems, Jane has some advice: Negotiate! Once you hit certain volume levels, use your buying power to get better pricing from vendors—including shipping. Look at your marketing. If people aren't buying, it's not always about the price. It might be the photos, the messaging, or how you're communicating the value. Create content that connects. Show people why they need what you're offering—and build the relationship that makes it easy to say yes. Join me for this episode as I check in with a past guest whose subscription has grown from 500 to 1300 subscribers since our last interview. Find out what's behind that growth and why canceling is “never about the money.” Listen to Jane's first interview on episode 92. Find and follow Jane: Jane's Agenda on Facebook Jane's Agenda on Instagram Jane's Agenda's Website Jane's Agenda on YouTube Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Audience building should always be on your to-do list. Whether you already have a subscription box or you're just getting started, consistently work to reach and engage new people. One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list! When you run a giveaway, follow four simple steps Determine your goal - why are you running a giveaway? To grow your following. To build your email or text list. To gauge interest in your potential box. All of the above! Determine your prize. Your prize needs to be “worth it” - what would make you enter a contest? Consider offering a box or a 3-6 month subscription. Create your timeline. Your giveaway should run for 7-14 days. Share, share, share! Send an email to your list - remember, some of them may not follow you on social media yet. Social posts - videos, stories, etc. Keep talking about it throughout the 7-14 days to keep the excitement going. There are rules for running giveaways on social media. You need to be aware of these rules and follow them. The contest must be free to enter - it cannot be combined with a purchase. The winner must be chosen randomly. The winner must be announced publicly. You must state clearly (in posts and your contest rules) that your giveaway has no affiliation with the platform. Every week inside Launch Your Box, members are setting up and running giveaways. It's one of the best things you can do to jump-start your audience building no matter where you are in your subscription box journey. Join me for this episode as I talk about why you should run a giveaway as part of your audience building strategy, the steps to follow to make it a success, and the important rules you need to follow! Important Links: 6 in 60 Workshop - Sarah's Method for Curating 6 Subscription Boxes in 60 Minutes Kingsumo Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
Noah Kagan was #30 at Facebook, #4 at Mint, and has since created seven million-dollar businesses (Kickflip/Gambit, AppSumo, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).He is the CEO of AppSumo.com, the #1 software-deals site for entrepreneurs, and has a popular YouTube channel, Noah Kagan. His new book is Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.Please enjoy!Support the show
Noah Kagan is the founder and CEO of AppSumo.com.He's also the author of The Million Dollar Weekend, The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.Previously, Noah was employee #30 at Facebook. Outside of AppSumo, he's launched six other million-dollar businesses (Kickflip/Gambit, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).This episode was a relaxed conversation covering questions like:* Why Noah wrote this book
Brought to you by LinkedIn Jobs recruitment platform with 1B+ users; Eight Sleep's Pod Cover sleeping solution for dynamic cooling and heating; and Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business.Noah Kagan (@noahkagan) was #30 at Facebook, #4 at Mint, and has since created seven million-dollar businesses (Kickflip/Gambit, AppSumo, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).He is the CEO of AppSumo.com, the #1 software-deals site for entrepreneurs, and has a popular YouTube channel, Noah Kagan. His new book is Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.Please enjoy!*The blog post for this episode: https://tim.blog/2024/01/23/noah-kagan-million-dollar-weekend/*This episode is brought to you by Shopify! Shopify is one of my favorite platforms and one of my favorite companies. Shopify is designed for anyone to sell anywhere, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great-looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. No coding or design experience required.Go to shopify.com/Tim to sign up for a one-dollar-per-month trial period. It's a great deal for a great service, so I encourage you to check it out. Take your business to the next level today by visiting shopify.com/Tim.*This episode is also brought to you by Eight Sleep! Eight Sleep's Pod Cover is the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add the Pod Cover to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature.Conquer this winter season with the best in sleep tech and sleep at your perfect temperature. Many of my listeners in colder areas enjoy warming up their bed after a freezing day. Go to eightsleep.com/Tim and save $250 on the Pod Cover by Eight Sleep this winter. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. *This episode is also brought to you by LinkedIn Jobs. Whether you are looking to hire now for a critical role or thinking about needs that you may have in the future, LinkedIn Jobs can help. LinkedIn screens candidates for the hard and soft skills you're looking for and puts your job in front of candidates looking for job opportunities that match what you have to offer.Using LinkedIn's active community of more than one billion professionals worldwide, LinkedIn Jobs can help you find and hire the right person faster. When your business is ready to make that next hire, find the right person with LinkedIn Jobs. And now, you can post a job for free. Just visit LinkedIn.com/Tim.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
HOW TO PROMOTE A PODCAST AND GAIN MORE LISTENERSLaunching a podcast is just the beginning of your journey. The real challenge lies in promoting it effectively to gain more listeners. In this article, we'll explore fresh and unconventional tactics that go beyond the basics. Let's delve into strategies that not only enhance the quality of your content but also help you define and engage with your ideal audience, collaborate uniquely, and experiment effectively on social media.1. Elevate Your Content Quality and PositioningThe foundation of any successful podcast lies in its content. Strive for excellence in every episode. Understand your podcast positioning – what makes your show unique? Can it stand out in the crowded podcast landscape? Your content should resonate with your target audience, offering them something they can't find elsewhere. Invest time in research, scriptwriting, and production to deliver the best possible show.2. Define Your Ideal Listener and Go Where They AreClearly define your ideal listener – understand their demographics, interests, and behaviors. Once you've painted a vivid picture of your audience, find out where they hang out. Be creative in your marketing efforts. Rather than waiting for listeners to find you, proactively go to them. Attend relevant events, participate in forums, and explore niche communities both online and offline. Engage in conversations and share your podcast where your ideal audience is most active.3. Seek Out Unique CollaborationsCollaborations are a powerful way to expand your podcast's reach. However, don't settle for the conventional. Actively seek out collaborations that align with your ideal listener. This could involve partnering with influencers, experts, or other podcasters in your niche. Think beyond guest interviews – consider co-hosting episodes, participating in joint projects, or even organizing cross-promotional events. The key is to bring value to both your audience and your collaborator's audience.4. Social Media ExperimentationSocial media is a dynamic tool for podcast promotion. Instead of sticking to a single format, experiment with various content types. Post clips, images, and text updates. Share behind-the-scenes glimpses, promote upcoming episodes, and tell compelling stories. Leverage different platforms and study your analytics to understand what resonates with your audience. Then, double down on the content that garners the most engagement.5. Leverage User-Generated ContentEncourage your listeners to create and share content related to your podcast. This could include fan art, memes, or even short videos expressing their thoughts about your episodes. Not only does this foster a sense of community, but it also provides you with a stream of authentic content that you can repost and share. User-generated content serves as social proof and can attract new listeners who relate to the enthusiasm of your existing audience.6. Implement Gamification StrategiesEngage your audience with gamification elements. Create challenges, quizzes, or contests related to your podcast content. Encourage listeners to participate and share their experiences on social media. Offer exclusive rewards, shoutouts, or even special episodes for those who actively contribute. Gamification not only boosts interaction but also adds a layer of fun and excitement to your podcast community.7. Host Exciting GiveawaysImplementing giveaways can be a game-changer for your podcast promotion. For example, if you interview an author, consider doing a book giveaway with your listeners. Use platforms like KingSumo to structure the giveaway, encouraging social shares, new subscribers, and reviews. Giveaways not only incentivize engagement but also create buzz around your...
Check out the latest news surrounding the board gaming hobby. Jared from Meeple Mentor gathers some of the top announcements, hot games buzz, and crowdfunded games launched in the past 2 weeks. Your one-stop video for the news you need to know. As of April 28th, 2023 Gain entries on Kingsumo at this link: https://kingsumo.com/g/estyew/distilled-giveaway Head on over to the Patreon page to support us at: https://www.patreon.com/meeplementor For the video version, or for game tutorials, unboxing vids, and more, head to the Meeple Mentor YouTube channel at https://bit.ly/MeepleMentor Visit our website at: http://www.meeplementor.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/meeplementor/support
Check out the latest news surrounding the board gaming hobby. Jared from Meeple Mentor gathers some of the top announcements, hot games buzz, and crowdfunded games launched in the past 2 weeks. Your one-stop video for the news you need to know. As of April 14, 2023 Enter to win a free copy of Distilled from Paverson Games! Designed by Dave Beck. Gain entries on Kingsumo at this link: https://kingsumo.com/g/estyew/distilled-giveaway Head on over to the Patreon page to support us at: https://www.patreon.com/meeplementor For the video version, or for game tutorials, unboxing vids, and more, head to the Meeple Mentor YouTube channel at https://bit.ly/MeepleMentor Visit our website at: http://www.meeplementor.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/meeplementor/support
Josh and Chris go live every 2nd week to discuss their businesses, recent progress, struggles and focus for the next few weeks. We discuss: - ebook funnels and landing pages - email sponsorships (Swapstack) - giveaways (Kingsumo) - b2b SaaS clients and acquisition - website design - The Everything Store and Grinding It Out Make sure to like/subscribe for more! Find Josh at https://solopreneurgrind.com/ Find Chris at https://conversionalchemy.net/
Todd and I get together for another Monday Night Therapy Session! First of all, I got to announce the winners of the first-ever T-shirt giveaway for our CobbyCorn.com website. I used Kingsumo software for this giveaway because it picked the winners and not me, so we'll be using that for any more giveaways in the future. Giveaway Winners - Paul Koch Jason Ervin Russell S. Dostal Todd gave a shout-out to someone he met in the Sandhills In this week's show, Todd and I discuss: The 7 Way Big Ten West Tie with Northwestern Winning We review last weekend's games since Todd got the chance to watch a lot of football. Nebraska Volleyball is #1 Our beloved Huskers get a big recruit in Malachi Coleman - WR or OLB - Edge dude Big Ten Keeping Divisions for 2023 Nebraska is Home Against Ranked Illinois - Is Illinois legit? A win on Saturday would give Nebraska its first win against a ranked opponent since a 35-32 victory over No. 22 Oregon on Sept. 17, 2016. The Huskers have dropped their past 19 games against ranked opponents. As always, there is a discussion of potential Nebraska coaches, Mickey Joseph, and questions and comments from you, the viewer! Be there next Monday night! Maybe some guy will do an article ahead of time to remind you! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Audience building should always be on your to-do list. Whether you already have a subscription box or you're just getting started, consistently work to reach and engage new people. One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list! When you run a giveaway, follow four simple steps Determine your goal - why are you running a giveaway? To grow your following. To build your email or text list. To gauge interest in your potential box. All of the above! Determine your prize. Your prize needs to be “worth it” - what would make you enter a contest? Consider offering a box or a 3-6 month subscription. Create your timeline. Your giveaway should run for 7-14 days. Share, share, share! Send an email to your list - remember, some of them may not follow you on social media yet. Social posts - videos, stories, etc. Keep talking about it throughout the 7-14 days to keep the excitement going. There are rules for running giveaways on social media. You need to be aware of these rules and follow them. The contest must be free to enter - it cannot be combined with a purchase. The winner must be chosen randomly. The winner must be announced publicly. You must state clearly (in posts and your contest rules) that your giveaway has no affiliation with the platform. Every week inside Launch Your Box, members are setting up and running giveaways. It's one of the best things you can do to jump-start your audience building no matter where you are in your subscription box journey. Join me for this episode as I talk about why you should run a giveaway as part of your audience building strategy, the steps to follow to make it a success, and the important rules you need to follow! Important Links: 6 in 60 Workshop - Sarah's Method for Curating 6 Subscription Boxes in 60 Minutes Kingsumo Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks about the primary reasons your business should consider hosting a raffle, giveaway, or sweepstakes. He also highlights seven steps to follow if you do decide to host an online raffle to help ensure success. EPISODE HIGHLIGHTS: Raffles, giveaways, and sweepstakes help generate traffic to your website or landing page and reward people who have actively engaged with you and your business. They work best when you have awesome prizes your audience finds valuable and when you target people already affiliated with you such as proven buyers, email subscribers, or program members. Raffles and giveaways are not ideal for audiences unfamiliar with your business. Generally, these prospects don't have interest in your product or service - they're only in it for the freebie. Freebies don't attract the best type of customers. There are seven steps Jason recommends for conducting a raffle. First, determine your desired outcome. Building hype for a new product or service, growing your email list, and obtaining reviews are good options. Creating brand awareness or growing your following aren't good options. Next, choose your prizes. Make sure your prizes have monetary or sentimental value. If you have high-ticket prizes, hire an attorney because you may run into issues or legal ramifications. Third, set your rules and a deadline to participate, and post these ahead of time. Fourth, promote the raffle throughout and one week ahead of time across your social media channels and via email. Next, it's time to pick the winners. Jason advises doing this lottery-style and conducting a live drawing so participants can see how winners are selected. Once you select the winners, follow up. Also, follow up with participants who didn't win. Consider offering a coupon code or a complimentary 30-minute consultation call to this group. Lastly, track results. Be sure to analyze if the effort was worth it. There's still time to participate in the HEA raffle! Join the HEA for Digital Businesses Facebook Group (see link in Resource section). Within the group, click the link to rate and review the HEA podcast and your name will be entered into the raffle. It only takes 60 seconds and you'll have a chance to win a HEA swag bag, a Fitbit, or an Amazon gift card. The first drawing was 9/17 and the second drawing will be 9/24 along with the grand prize drawing. Visit the group page for further details. Jason is giving away more than 4k in prizes! 3 KEY POINTS: Raffles, giveaways, and sweepstakes work best when the prizes are really good and when you invite people already in your audience. However, they don't really bring in new customers, subscribers, or buyers. There are seven steps for running a successful raffle: determine the desired outcome, choose the prizes, establish rules and a deadline, promote the raffle, select the winners, follow up with all participants, and track results. Start small to test the waters and then up the ante by increasing the quality and value of your prizes. TWEETABLE QUOTES: “Raffles...giveaways...sweepstakes can really do a lot as far as creating some buzz...” - Jason Duprat“Things get a lot more complex when it comes to monetizing any social media platform.” - Jason Duprat RESOURCES: Join the Healthcare Entrepreneur Academy Facebook group: https://www.facebook.com/groups/HeathcareEntrepreneurAcademy/ RafflePress: https://rafflepress.com/ UpViral: https://upviral.com/ SweepWidget: https://sweepwidget.com/ KingSumo: https://kingsumo.com/ #HealthcareEntrepreneurAcademy #healthcare #entrepreneur #entrepreneurship #podcast #onlineraffles #giveaways #sweepstakes #onlinecontests
Welcome to Boostly Podcast Episode 334. This is a recap of my Facebook live where I shared the results of a Kingsumo Giveaway. 00:00 Start 00:30 Kingsumo giveaway results 02:50 Giveway results • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
Welcome to Boostly Podcast Episode 330. This is a recap of my Facebook live where I talked about the big win on the giveaway we're running on Kingsumo for Inn on the Wye. 00:00 Start 00:50 Extra ways to win • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
Welcome to Boostly Podcast Episode 326. This is a recap of my Facebook live where I talked about how to setup your Kingsumo giveaway for success. 00:00 Start 01:00 Get your giveaway running 02:30 Prizes 03:50 Givewaway title • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
Welcome to Boostly Podcast Episode 324. This is a recap of my Facebook live where I talked about how to get people to your social media giveaway on Kingsumo. 00:00 Start 01:20 Email everybody about the giveaway 06:20 Post on your social media • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
Welcome to Boostly Podcast Episode 327. This is a recap of my Facebook live where I talked about what I love most about Kingsumo Giveaway Tool. 00:00 Start 00:40 Bonus entries 03:10 Integrations • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
Welcome to Boostly Podcast Season 11 Episode 164. This is a recap of my Facebook live where I talked about how to connect Kingsumo to Mailchimp to grow your email list. 00:00 Start 00:30 Focusing on pub accommodation 02:30 About Kingsumo • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast
Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech, straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech each week. Noah Kagan, founder of Sumo, AppSumo, SendFox, and KingSumo, and also co-founder of Gambit is the author of this week's episode.Having built up three multi-million dollar online businesses before turning 28, Noah Kagan clearly knows a thing or two about rapid growth. In this episode, Noah takes us through his proudest successes, his biggest mistakes, and the hardest lessons he's learned along the way to growing an 8-figure business.Listen to the episode now or read the full article: What I Learned Growing an 8-Figure Business"Sumo and AppSumo have grown massively in the past 12 months. Our team has more than tripled in size (now 40 people), and our revenue hit eight figures for the first time ever.I don't say this revenue number to brag. It's been a tough journey filled with TONS of mistakes and failures along the way. I want to show you how I got here so you can do it for yourselfNo matter where you're at in your own journey, whether you're going from zero to $1— or $100k to $1m — you'll be able to take some of these learnings to help grow your own business..."To read the rest of Noah's article, click here: What I Learned Growing an 8-Figure BusinessTech Out Loud is brought to you by Process Street, a free way to manage playbooks and processes for your team, and Sound Advice Strategies, the leading service for podcast setup, production, marketing, and editing.Voted the #1 BPM software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift
In this episode, Alex and Wayne discuss building an email list by running contests with the help of KingSumo. Also, how to use Facebook Ads to target your ideal customer. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
YAY Episode 200!! Doug answers some questions from listeners. Things to check out: Marketing and Content Tools Contest SEO Summit 7-DAY FREE ONLINE EVENT | Nov 30 – Dec 6, 2020 King Sumo – [Go here to App Sumo] and search for KingSumo Niche Website Builders set up an exclusive offer for the Niche […]
The Business Method Podcast: High-Performance & Entrepreneurship
Noah Kagan~ Founder of AppSumo & SendFox ~ Current Series ~ 100 Major Influencers Noah Kagan was #30 at Facebook, #4 at Mint.com is the founder of AppSumo, OkDork, KingSumo, and SendFox. AppSumo is an 8-figure business and is #1 site online for software deals. He is the founder and host of one of the top podcasts on entrepreneurship, Noah Kagan Presents. Website: https://www.thebusinessmethod.com/noah-kagan Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po Noah How do I sell people I'm like, you find that people who have the money and you do something valuable for them, and then they will give you that money. I think what's even more powerful as you say, you can be a millionaire in 10 years. And so pick some fucking idea. Most importantly, pick an idea that you'll work on for 10 years, and just commit 10 years and finding the thing to commit to is almost the more hard part about it. Especially right now I think the one thing to think about in business is what are you certain of not what are you uncertain of, and make a list of all the certainties and then execute against that? Chris Hey guys, we get the fortunate opportunity to hop on the mic and do a Q and A session with Noah Kagan. Noah is the founder of AppSumo, a $30 million a year business. also the founder and owner of Noah Kagan Presents, a very popular podcast on entrepreneurship as well as the founder of Ok Dork, KingSumo and Send Fox. Noah was the 30th employee at Facebook and number four at Mint.com. He has quite an amazing resume. And just a genius when it comes to spouting out business ideas. You guys will notice this on the podcast. Noah is very creative, but he's also very thoughtful on not only how he can be a better entrepreneur, but how he can engage with other people and be a better person himself. So what we do on this show you guys we have two other friends Freddy Lansky, who organized this podcast and Itamar Marini, my partner and friend as well. And we go through some chat back and forth about asking Noah different types of questions around entrepreneurship, what's going on in the world today with the crisis that we're going through, and then we bring in one guest entrepreneur to ask some questions and then we have a q&a going. And Noah answered some q&a from the Facebook Live that we did with this podcast as well. So it's a fun session, more informal, a lot of back and forth banter, a lot of rabbit holes and tangents we go often but really enjoyable and I think it's an episode you guys will get a lot out of. First before we hop into the episode we want to tell you about our sponsors NomadX. NomadX is shaping the way remote workers live, work and learn online at nomadic calm remote workers can find apartments, bedrooms or co living spaces to rent on a monthly basis. 50% more affordable than Airbnb. True story you guys. Plus that's not all. No is a comprehensive educational platform providing easy to learn courses to start or to skill, your successful location independent online business. They have built An incredible community with more than 7000 remote workers and online entrepreneurs and they have over 21,000 followers on Instagram to show you how to position yourself as an authority and how to combine different social media channels to gain maximum visibility during these remote working times, NomadX is the trusted community for location independent entrepreneurs to live work and learn online. Check them out at NomadX.com, that's nomadx.com and now let's hop in to today's podcast. Noah Give them what they want, Chris give what they want. Chris going live Is this thing on? Noah Oh, there it is. All right. We're about to get it on. Yeah, man. I'm stoked. All right. I'm grabbing my brisket. Once I get my brisket, it's Game on. Chris Are you eating pork again? No shame on you Noah No. Well there's two things. I was just gonna say one you got to eat otherwise you can be hungry but two, we don't in our lives include enough recharge time. Yeah. And so I've been really working on not this moment, but I was gonna have more things after this and I'm like, Fuck that. Yeah, I think we think our phones need to recharge, but we don't need to recharge. Chris I hear you man. I always like to make it equivalent to a bow and an arrow. You know, like you've got to have that recharge that pullback time in order to shoot the arrow so it can go fast. And we don't do that. We don't pull our bows back enough. Noah Dude, I've literally one thing that happened to me recently with this whole Coronavirus thing which I love. It's my favorite holiday. Noah I really do. Yeah, well regarding the recharging. I fucking forgot where the fuck I was going with it. But it was a really good point. You know, come back to me about this reach. Oh, I the number one thing I've noticed. This is one thing, the number one thing I notice about everyone who fucking hates Corona There's two things. Number one, though, they're not getting enough sleep. Seriously, every day that I wake up and I'm like, fuck today, like that happened to me on Friday and Saturday, I was just just lonely and angry. And then I was like, Did you sleep a lot? I was like, No. Okay, that's probably why Freddy Do you have an aura ring? Or like a sleep tracker? Noah So there's two other things I was going to say though. Number one is, it's interesting to think about our morning routines. And I think everyone's got weird as shit, but I was just really zoning in and like honing in on a fucking badass morning where like, today, I did it perfectly. And I was like, okay, when I do it this way, my day starts great. And when I do it other ways, My days are a little more fucked. Yeah. And then the last thing that is interesting is that when you're rich, it's really hard to know what it's like to be poor. And I know that that's a fucking that's a dick thing to say. But I really had this universe of rich bullshit. I hired a guy to come over and massage me last night. And so he came over to my house, and it was really sad. Okay, it was just sad. Because he was like Yeah, I've lost my job and no one wants to have me come over the house. And you know, it was good to understand and try to see where I can help that kind of person right like and so I talked to him I was like well you're a sous Have you thought about teaching people how to give themself massages or couples massages and maybe putting that online or helping people locally? And you know, it's just interesting to kind of learn from that versus just I think as you get as you rise levels you just forget so I think it's good to go back to the frontline. Chris Do you ever do anything to like, keep you humble? You know, they talk about like, I like to do things that make me survive on very little like this past weekend, we just went out in the woods, and we took a knife and took a pot to boil on a fishing hook. And then you really kind of get in touch with you know, you don't need a lot like it doesn't matter how much money you have. You know, you can understand, like humility or living on bear means or interacting with people that don't have a lot on a regular basis. Noah Yeah, like, yesterday I had to call my assistant to go do something and I was pretty low for me. Like, you know, I was like, this thing to call her. No, I like that. I like that approach. I think we've done that is I like doing that in the small things like the dishes is the stupidest one, right what is just something small that you know, doing the bitch work and eating it. There's something great Oh, shoot me. Chris No, no, sorry. Sorry. I was just gonna say like Mike Tyson used to go big on streets further for money, even after he was rich and famous. And he would go and he put a hoodie on and he would go out just just to kind of, I mean, it may not be the best example because Mike, you know, had his own word for No. Noah Well, I think what I've been doing recently, especially with the YouTube channel, and some of these other things is starting businesses again from scratch. Yeah. And really doing it live like we did with Freddie a few days ago and I did it myself. The past I've done like I started a gym business two weeks ago. started selling Oculus a few weeks ago and so really experimenting with like, Alright, can I actually do this stuff? And I don't know I guess it does keep me humble. It also reminds me sometimes how hard or and also how easy some of this stuff is. Chris Yeah, that's a good point. Chris So before we get started we wanted to reconnect you with Itamar here. I know you both, I don't know you know very well, but I know Itamar pretty well. And we thought you guys would kind of hash it out and have good chats and good fun together. He's really special forces for 10 years and counterterrorism, good friend of mine and partner of mine now. And and so if you ever want to learn Hebrew, this is the guy to learn from. Itamar You need to try Jiu Jitsu, man. There's no better equalizer in the world. Nobody cares how much money you have. What's your background on the mats? Kelly? Noah yeah, I love watching two dudes grow like groping each other on the ground. That's like I'm really into that. I did watch it. Yeah. Boxing I think one thing I've been thinking about in life is like ratios. And so I do boxing and I found that like the calorie to time ratio for me was more effective. And also enjoyment plus skill, but I felt that I got more out of that with boxing than I did with jujitsu and I've done it, it's not just me. Yeah, it's interesting to stay humble, man. I like that. I think you know a lot of it about Chris checking your ego. Yeah, no matter what size you get, and you know, happened to me two weeks ago, like I put out this YouTube video youtube.com slash Okay, dork, by the way, but I put out this video and I didn't get a lot of views. And then I was like, Am I not worthy? I was like, Am I not smart? Are my ideas sucky? And it was interesting. I was like, Well, what am I doing this for? And what, what's, what's the treadmill that I'm on? Right? And is there ever enough? So we were talking even when we could in that moment, I talked to a friend. He's like, Well, why did you do it? And I was like, I really have so much confidence in the world and people these days that I want to go help. I want to help these underdogs. I want to help the people willing to work. And he's like, Well, did you do it? I was like, yeah. And I was like, Alright, well then don't fucking care if you get one person's help or 1000. And it's a kind of shifted how I'm even goal setting lately. Because it's like, people have these goals. And once you get to a million dollars I want you just get a million bucks and then set whatever fucking cool goal you want. And then you know, you can do but I think frankly, you'll get a million dollars if you do the thing that you're not trying to make the million dollars on. Yeah. You know, and that's bullshit advice if you're not rich, because you're like, Well, I'm not rich yet. So that advice doesn't work for me. But I've generally made the most money, not trying to make the money just doing the thing that I'm most interested in. But with the goal thing, we were talking about our YouTube goal, and we're actually looking at the goal that's interesting for the dork brand, my stuff that I share basically the voice of our company. For app Sumo and Sumo group. We said we want to get our active audience number up. And I don't think this is a metric that anyone talks about if you're in content. So your active audience is not just your email list, but it's the active audience on your email list and the active audience on your YouTube. That active audience on the platforms that matter to you, and what is that actual reach? And so my reach is like penis size, micro, okay? But it was like 173,000. And then we're like, Alright, this month in May, we're gonna get to 200,000. And I was like, I don't give a fuck if I get to 200,000 people, I really don't. I really care more than like, I get to hang out with you guys and do a talk like this to 10,15, 500 I don't care. And so I'm more interested in sharing the things I'm learning and also getting learned and meeting people that I'm learning a lot from. And so it's maybe setting my goals a little bit more differently that are aligned to things that really fulfill me. I love that man. Chris I love that. Okay, so let's do a quick introduction. I think most people know who knows Noah Kagan is but I'm going to introduce him anyway. Noah Kagan was number 30 on Facebook. Number four is the founder of AppSumo. Ok Dork, KingSumo and Send Fox and probably a bunch of others. AppSumo is an eight figure business and the number one site online For software deals, Noah is the founder and a host of one of the top podcasts on entrepreneurship. Noah Kagan Presents. Noah Dude, that guy sounds awesome. He sounds cool. Yeah, I was like, Is that me? I think sometimes I'm just surprised. I'm like, wow. But you know, I think some of it is. I was talking with my therapist. He calls himself a coach, but I say you're a therapist. I guess it just depends how much they charge. And who's cheaper? Well, tell us first. I know well. I think a coach can charge more. A therapist charges 120, a coach can have a program. That's what he wants to talk to me about next week, which I'm interested in. But I think what's really interesting about successes, how we label it to each other, but not ourselves. Because I never think of the word success. I don't, it's not that I don't believe in it. I guess I don't believe it. I just don't give a fuck about success. I've really explored and I think where I've explored my interests and my explore things I really want. I thrive and when I explore money making opportunities, I fucking flame out and That's been interesting in my own journey, and I hope for everyone's journey is just really, you know, Facebook. I didn't know anyone there. I didn't have any advantages I just built, I looked it up recently. I built probably like four to five different online college businesses. So when I applied I said, hey, I've just been doing this stuff because it sucked for me, and I wanted to build it. And then I got the job there. And I think a lot of the most of the stuff I started or worked at, I was just really like, I was excited to work at MIT. So I did whatever it took to work there. And appsumo I was like, I want deals on these products. These products are fucking dope. There's this whole Groupon makeit thing. That's a cool way to do it. And let me just go get deals on the software I don't want to pay full price for and I'm like, now I get fucking paid for that. Like, how cool is that? Like, everyone should do that. Chris You're right, you're right. What do you think gets in the way of people from doing that? Noah Well tell you there's two separate things that I've observed for myself. So I think there's two separate places, there's the starting place and then there's the success place. People are afraid of getting success as much as they're afraid of starting. Yeah, that's been really fascinating for me, and So on both sides of that, I would say for myself, what I can only speak for myself in my recipes. So in myself, I noticed that my superpower is starting and experimenting, and I'm not as strong. It's consistency. Just don't get really bored. I'm like, Alright, next. Next, I was telling the coach this morning I said, My motto is kill comma, next. Kill next, what's next, kill it. Next thing. And so I'm actually thinking my and I've been learning this one of my books that I've really enjoyed is the powerful engagement by Tony Schwartz. And I got to chat with him recently. And he said that life doesn't have to be zero and one, there's a spectrum and you go back and forth on it. And so I think the spectrum I'm working on is how I slow down a bit more and enjoy the kill, and slow down more and recharge more. And so in terms of the the, the thing I hope you will back into success for me what I've observed is embracing your strength. So I'm a starter so I should be fucking starting and amens a closer so he's running appsumo The other side of that the other part of that that I'm really working through right now is of what's working for you or what's fulfilling you really fulfilling like fucking calling like, Hello, it's Jesus. It's your turn. How do you remove the distractions from that? So I'll give you an example of what that means. I love this. This with you, not just hearing my fucking voice, like I can listen to you guys talk if I have questions for you. I do this all fucking day. But when I'm spending the day doing meetings, I've been setting the date like I spent like two hours trying to figure out some tech shit earlier. And when spending my day like a planet doing other stuff, it honestly discourages me from it. And so it's like, Alright, well how do I hire the people or figure out you know how to reduce it. So I'm not spending my day in that and I color code my calendar, and I call it my purple productivity priority. And my purple productivity party is that how much fucking purple is on my calendar and you can color code your calendar is really cool. And so I'm like, Well, if my color isn't fucking purple, something's wrong. And so I've just noticed for myself in terms of once you've gotten some level of Your own measurement of success? How do you remove the things that are hindering you from sustaining? So that's it once you've gotten inside and honestly, the purple productivity priority, I'm still working on the branding is what's working for me? Because then I look at my calendar right now. And I can say like, do I have something everyday that fulfills me? Do I have something that's towards my main priority every day? On the starter site for the beginners out there? The number one thing for starters is fear. They're all fucking afraid. They're so fucking afraid, and I'm afraid of relationships. And I'm afraid of sustaining. But I'm not afraid of fucking starting. And so that's why I've done so well, business wise around the start. These people, it's been amazing. We had that monthly one k.com we reopened this course. About 10,000 people have gone through it, maybe 1000 have gotten businesses like really good businesses, and maybe like 100 have made like six figure businesses. And that's probably true for how like the statistics work publicly, but it's been amazing to observe how they avoid that part's been so fucking wild. Like the psychology You have people who put this out, and they're afraid of it so I do a lot of things to get them out of their fucking fear. Like we know, we do a push up challenge, try to do 100 push ups. That's it. You can do it at home. You don't need anyone. Okay? You fucking failed. Alright, good your life next coffee challenge, which you guys probably have heard of, or maybe if not coffee challenges go for 10% off your next purchase, preferably in person and get rejected. And then you're like, well, that's fucking fine. And then the last one I like is like the stranger challenge. Now it's even scarier because no one wants to talk to fucking anyone. But next time you go out, talk to a stranger. It's fucking scary. I'm scared of that. It's just a little scary. But I pushed myself. I still do that to this day one because I love deals. So I'd like to do a 10% Coffee challenge, but I like the idea of practicing and making strength in my fear muscle. I think the fear muscle is something that you can actually work on. And with starting a business ideas are fucking a joke. I talked to the masseuse last night. He's like, Man, I'm struggling. I got no money. I was like, Well, I didn't want to be a business coach. But I said, I was like, Did you try to teach people how to do couples' massages?'' Have you you post it anywhere Have you applied for an Amazon delivery job, like I applied for an Amazon delivery job took me like five fucking minutes. It's actually shockingly easy. And not everyone should be an employee. But I think in terms of starting a side hustle. Number one, if you have no fucking money, go get a day job and get just get your foundation set up. But in terms of the fear, it's just practicing the fear, noticing the traps, like there's traps. So I actually made a list of the traps yesterday, things that were entrepreneurs say 10 ways to know your entrepreneur, or 10 things that they say they say, Ah, it's the economy, the economy's bad. I'm like, the economy is always gonna be fucking weird. So it's just that you're not valuable, and you're doing things that are not valuable. It's a good point.
I often hear people say organic reach is dead on Facebook Pages. . I would contend the people who are saying that aren’t creating content that resonates with their ideal client. So today I’ll share how to increase organic reach on your Facebook page. 1 - Create Macro Content For Facebook Specifically - I highly recommend creating either Facebook lives or uploading your videos directly to facebook. Facebook favors content that keeps people on their platform so by creating a Facebook Live which is native to facebook you increase your reach. 2 - Encourage engagement - I see so many people post but neglect to ask people to engage. It may seem a bit silly but you have to actually tell people what to do. For example if you want them to comment or answer a question tell them to do so. 3 - Do Interviews with other people - Interviews are a great way to create cross promotion on your page especially when the interviewee has your ideal client hanging out in their audience. This works great for you to increase organic reach whether you are the interviewer or interviewee. As an added bonus it is a benefit for everyone involved. 4 - Create High Value Content - Establishing your authority, building trust, and showcasing your expertise is key in getting organic reach on Facebook. High value content positions you as an expert. 5 - Stay Consistent even when You Hear Crickets - I hear all the time people say but no one is commenting or engaging. Keep going anyway. Just because no one is commenting or liking doesn’t mean they aren’t reading. Consumers are smarter these days and they realize that by comment there is a potential for them to be retargeted. So people tend to stalk for a period of time before they actually engage. 6 - Run Contests - Contests are a great way to organically grow organic facebook reach and that is because there is an incentive for users to share. Software like KingSumo encourages people to share with their friends in exchange for extra entries into the contest. This approach casts a wide net in terms of growing a following which is great for B to C businesses. 7 - Be Human - I say this all the time but it is so true. Be human, be real, your audience wants to see the real and raw you (as much as you are willing to share) - This realness will drastically increase your organic growth because people feel compelled to share when you are raw real and human. Let me know in the comments what you implement to grow your organic facebook reach. Like what you hear? Apply to work with us! Click here.
En este episodio aprenderás sobre la importancia que tiene tu lista de Emails de tus clientes o de tus posibles clientes. Crear una lista de Emails es clave para cualquier negocio. Toda empresa debería estar recolectando los Emails de sus clientes y de la gente que visita su página web. Al final de cuentas, ese es el único canal de comunicación y marketing que tu controlas el 100% y lo mejor de todo es que mandarles Emails a tus clientes es 100% GRATIS! También hablo de una táctica muy eficaz para poder aumentar tu lista de Emails en un abrir y cerrar de ojos. Solo necesitas un par de herramientas, las cuales son todas GRATIS, y ya estarías listo para empezar a recolectar Emails y comenzar a ganar más dinero. No importa en que industria estés, te puedo asegurar que este método te dará resultados increíbles. Las herramientas: Facebook Business Manager: https://business.facebook.com Canva: https://www.canva.com/ Kingsumo: https://kingsumo.com/ Mailchimp: https://mailchimp.com/ Si te interesaría poner este plan en marcha pero no estás seguro o segura de como funciona, no dudes en contactarme que con mucho gusto te ayudo a hacerlo. Me encantaría trabajar contigo y ayudarte a hacer crecer tu negocio. Espero que te guste este episodio y que aprendas algo nuevo. Estoy seguro de que esta táctica te ayudará muchísimo. Por favor comparte el podcast en tus redes sociales, con amigos y familia porque me ayudará mucho a crecer y poder alcanzar a más personas que podrían estar interesadas en hacer crecer su negocio. Gracias de antemano y espero que lo disfrutes. Juan Diego
Can you protest a 8(a) sole source contract? Can you protest a competitive 8(a) requirement or contract? Can you protest the NAICS code assigned to an 8(a) requirement? The answers to these questions and more will be answered in this week's episode plus a giveaway. GiveAway is through KingSumo. http://bit.ly/FCMEGiveAway
One of the best tools for building your email list, is to launch a giveaway with the tool KingSumo. Create your free account and launch a giveaway. Listen to the episode for ideas on what to offer in your giveaway to craft the best audience. In order to see what a contest looks like- you can see the one I am running right now. Also - feel free to enter and win access to my course Starting at Scale, and 10 your print on demand business this weekend.Check out the contest hereSupport the show (https://www.buymeacoffee.com/TonyPrice)
This week's episode we talk about how to use a a giveaway on KingSumo to get email subscribers. To start, go to https://kingsumo.com/ Create a giveaway and start collecting emails! Also listen to this interview of Noah Kagan (KingSumo founder) on the Smart Passive Income Podcast: https://www.smartpassiveincome.com/podcasts/run-a-contest-grow-your-brand-noah-kagan/ For more tips and tricks on how to become an Amazon Millionaire, subscribe to our messenger list. Click this link and hit "Get Started": https://m.me/333773043965619
Hey everybody I just wanted to pass along a huge THANK YOU for the fantastic first month we've had since our relaunch. We have shattered every previous month's download record (my about 3x!!!) with over 10,000 downloads in less than 30 days! As part of that thank you I've connected with my show sponsor, SuperSpeed Golf, to give away 2 SuperSpeed Golf sets!!! To learn more about the contest head over to www.golfstrategyschool.com/giveaway to check out the video I created detailing how to enter and how it works. If you're ready to enter and you don't need any further details you can do so at the link posted below! https://kingsumo.com/g/8erbi0/pga-championship-superspeed-golf-giveaway/3qkwnzj?
This episode Lanie breaks down exactly she created, organized and ran the I’m the Boss Giveaway to grow her email list— without losing her mind or any key information from contributors. This massive giveaway contest had over 20 collaborators to keep track of Airtable -a free project management app - was key in helping Lanie get information from contributors without all the needless back and forward via email. In this interview we cover: How to find collaborators for your giveaway How GDPR plays a role How to long it takes to pull together a giveaway like this What assets you need to create to promote this bad boy & be a good host. For the full show notes + photos - head over to https://www.katedoster.com/lanie // Guest Bio My name is Lanie Lamarre - haiiieeee! - and I help overwhelmed service-based bosses quit crying in the shower. I'm a systems strategist but instead of showing you the latest productivity hack *insert eye roll* my goal is to bring your focus back to DOING MORE OF WHAT ACTUALLY MATTERS so you can HAVE AND BE MORE OF WHAT YOU WANT. Because you DO enough; in fact, I believe that most of us do too much! Let's flip the script on the "busy" of business and systematically set ourselves up to HAVE more of what we got into this for and BE more empowered to achieve what we set out.Lanie’s Website is www.missgsd.com // Links from the show: I’m The Boss Giveaway - Enter for Your Chance to Win over $2000 worth of coaching & courses but hurry you only have until Feb. 9, 2019 to enter — http://www.imthebossgiveaway.com Snag your spot for the List Giveaway Masterclass on Feb. 23,2019 + Free Airtable Base — http://www.missgsd.com/list-building-giveaway Airtable free app for organizing this bad boy. Kingsumo app for running the contest + picking a winner The Email Marketing Fairy Template - http://www.theemailmarketingfairy.com [23] 4 Ways That Still Work To Grow Your List-building in 2018 // Tool of the week: ConvertKit The ONLY email service provider created by a pro blogger for pro bloggers. From free stunning to landing pages to “smart automation” to the ability to track when subscribers become customers all with an easy to use interface. Convert Kit is truly a new bloggers' best friend. And you get an exclusive 30 free trial so you can get a look under the hood and see how much easier Convertkit is than your current email service provider. Head over to https://www.katedoster.com/ck to get your hands on this exclusive offer for Inbox Besties listeners. // Don’t worry about what to email your list until 2020! Grab 2 years worth of high-quality email ideas over at www.katedoster.com/2years. // Let’s Connect Questions: https://www.katedoster.com/ask Blog | https://www.katedoster.com/blog Instagram |https://www.instagram.com/kate_doster/ Free Facebook Community |: https://www.facebook.com/groups/superfriendssecretlair/ Pinterest | https://www.pinterest.com/thekatedoster/ Facebook |https://www.facebook.com/katedostercommunications/ Twitter | https://twitter.com/katedoster
In today's episode, we help Melissa take her writing business to the next level. FULL TRANSCRIPT Jocelyn Sams: Hey y'all. On today's podcast, we help Melissa take her writing business to the next level. Shane Sams: Welcome to The Flipped Lifestyle Podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now, we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane Sams: What's going on everybody? Welcome back to The Flipped Lifestyle Podcast. It is great to be back with you again today. Super excited to be helping another one of our amazing Flip Your Life community members take their business and their life to the next level. We are super excited today to welcome Melissa Webb to the show. Melissa, welcome to the podcast. Melissa Webb: Well, thank you so much you guys. I am so excited. This is such a big deal for me, and I can't thank you enough for having me on. Jocelyn Sams: Yeah. I have been, seriously, waiting for this podcast for weeks, because I have an amazing story to tell about Melissa. We actually have not met Melissa in real life just yet, but she did sign up for one of our coaching calls. We do a limited amount of one-on-one coaching, and Melissa had signed up to talk to me. Jocelyn Sams: This is kind of interesting because I do a lot of calls in the evening because my kid is doing gymnastics and it's in another town, and it really isn't a long enough amount of time for me to drive all the way home, so I sit in a parking lot while I wait for her. Shane Sams: Oh my gosh. This story's amazing. I forgot about this. Oh, guys, buckle up. This is the best story ever. Jocelyn Sams: This is actually my first evening call that I had done since we started doing the one-on-one calls. I thought, "Hey, I'm going to have something to do while I'm sitting here waiting. This is not the worst thing, make a little money and hang out and talk to somebody in our community." Like, "Pretty good night." Shane Sams: She does it in a parking lot because in this little, small Southeast Kentucky town, literally, the only place you can get enough Internet to make a call is in the Walmart parking lot, so that's why she's sitting in a parking lot making this call. Jocelyn Sams: This is pretty much as like Podunk, small town as it gets, okay? Shane Sams: I love it! You said, "Podunk." Jocelyn Sams: This is, okay, I just want to like also say that this is not even a Super Walmart, okay? This is like a- Shane Sams: It's an old school Walmart- Jocelyn Sams: Old school. Shane Sams: It's like 1987 Walmart is what we're talking about here. Jocelyn Sams: Yes. Okay, so I'm sitting in the parking lot and I just connected up to Melissa, who's in California, right? Melissa Webb: Yes. Jocelyn Sams: Okay. I just connected up to her in California. I go to the parking lot and I find a place to go, which is underneath a big light pole, so I think, "This is fine." Let me just say also that I have sat in this parking lot, literally, like hundreds of times, completely uneventful. Jocelyn Sams: I go and I connect up on this call to Melissa. I park in the middle of the parking lot under a big light pole. We had, seriously, been on the call maybe about 60 seconds when this, as I call it, van full of rednecks pulls up beside me. When I say beside me, I mean like within probably 50 feet. Not even that. I'd say about 20 feet from me. Jocelyn Sams: Not only was it a van full of rednecks, they have the doors, like the side doors are all open. They are yelling at someone in a pickup truck across the parking lot, and not only are they yelling at them, this crazy woman gets out with a baseball bat, a baseball bat. You cannot make this up, and starts waving it at this man in the parking lot. Shane Sams: A fight breaks out in a Walmart parking lot, led by a crazy woman with a baseball bat and it's a van full of rednecks versus a pickup truck. Jocelyn Sams: I could nearly, I could almost reach out and touch them. I'm on this call, that someone has paid for, Melissa has paid for, and I'm like, "Uh ..." I don't even know what to say. Because I'm just like, when on earth are you in this situation? It's not like anything has prepared you for this situation. Shane Sams: Yeah. Has anyone else ever had to ... You had to move your car. You had to move it. Jocelyn Sams: Yeah, so I'm like, "Uh, okay. I know this sounds really weird, but like there's these people beside me ..." Shane Sams: There's a street fight breaking out next to me, Melissa, and I got to go to the other end of the Walmart parking lot. At this point, Melissa's probably like, "Maybe I signed up for the wrong first step." Jocelyn Sams: No, listen. She was like so nice to me. She's like, "I just want you to be safe." Shane Sams: Melissa, what were you thinking when Jocelyn was like, "Hey, look a street fight just broke out between this woman with a baseball bat and a dude in a pickup truck, so could you give me five minutes-" Melissa Webb: Oh my gosh. Shane Sams: ... "and start the call?" Like what were you thinking at this point right now? Melissa Webb: I was thinking like, "Okay, I could totally write a story here." Jocelyn Sams: Exactly. Shane Sams: You couldn't make it up, because nobody could imagine something like that happening. Jocelyn Sams: No, you can't make this stuff up. Melissa Webb: Totally, so from my perspective, it was fantastic. Like I have told this story so many times because on my end, so here I was, I put down a good chunk of change to like have some valuable time, one-on-one with Jocelyn, and so she was right. Like 60 seconds in, she's asking me some questions, I'm giving her some feedback and then she's like, "Um, hang on just a second. There is a person wielding a bat next to me." Shane Sams: Wielding a bat. This is- Melissa Webb: I'm like, "Jocelyn, just call me back." Like, "Drop the phone, go. Go be safe." Like, "Go take care of yourself." She's like, "No, hang on just a second," and like I hear the phone like fly out of her hand, like probably into the passenger seat. The car's moving. Shane Sams: Oh my god. Melissa Webb: I'm just like on the line, like hanging on. Like, "Is she okay? What's going on?" All of a sudden, like I don't know, seconds go past and she comes back on, totally collected herself. She's like, "Okay, that was interesting, so that's what we were talking about." Shane Sams: Task switching at its finest right there. Jocelyn Sams: Oh my goodness, so- Shane Sams: She's also simultaneously texting a friend of hers- Jocelyn Sams: Yes. Shane Sams: ... to dial 911 to call the police because there's a fight breaking out in Walmart's parking lot. Jocelyn Sams: Yeah, because I'm on this call and I've already been like, "Hold on just a minute." I don't want to be like, "Hold on, let me call the cops." Jocelyn Sams: Being the like ever-present professional that I am, I get on my computer and I typed to my friend on text, because her uncle is like the Police Chief of this town. I'm like, "Can you please call the police and tell them to come?" The police do come. They talked to the people. No one was arrested because, I guess, no like physical ... Shane Sams: She didn't swing her bat. Jocelyn Sams: Yeah. Shane Sams: Apparently, so no. Jocelyn Sams: Yeah, and they're like, this whole thing, they're like yelling profanity. I mean, this was like, you cannot make this up. I mean, you just can't. Melissa Webb: No. Shane Sams: The moral of the story is if you want to be on the most entertaining coaching calls in the history of the world, be a part of The Flip Your Life community and you might grab one of these street fight calls with me and Jocelyn. You know what I mean? Like- Melissa Webb: Oh my gosh. It was awesome. Shane Sams: She sent me a message- Melissa Webb: I was awesome. Shane Sams: She sent me a message- Melissa Webb: It was awesome because it all ended well. Shane Sams: Yeah, no doubt. Nobody hit the ... Broke our windshield with a baseball bat to prove they could swing it. Like, the funny thing was that Jocelyn also text me. She sent me this weird text. Shane Sams: It was like, "Talking to Melissa. Just called the police on a big woman with baseball bat." I'm like, "What?" Like, how ... I didn't even know what she was talking about, so I didn't hear this story 'til later, and oh my gosh. I laughed for hours and hours and hours about that call, so ... Jocelyn Sams: Yeah, so there's never a dull moment. Shane Sams: We decided to bring you on the podcast for surviving the street fight at Walmart. Jocelyn Sams: Well, I just wanted to say that I did over-deliver for this call. We talked for a really long time because I felt really bad about this. Melissa Webb: It was the half hour session and she gave me a full hour. Shane Sams: Oh, I love it. Jocelyn Sams: Exactly. Shane Sams: See, that's how you- Jocelyn Sams: Yeah. It all turned out okay. We talked through some stuff. I think that we had a good ending, and you've actually had some successes since, so I can't wait to dive into that. Let's kind of bring this thing back around a little bit. Tell everybody a little bit about you and like your background and what you're doing online. Melissa Webb: Oh, absolutely. I do have to say I'm very happy to know that you're recording this in the safety of your own home. Shane Sams: Right, exactly. Melissa Webb: Okay, so yes. A little bit about me. As anybody might see on my Instagram profile, I am a bold believer and I am a very happy wife of pretty much the world's must supportive husband. I hear people talk about not having that. I'm so grateful I have that. I am a loving mom of three spectacular boys. Our youngest is now 15 years old. Melissa Webb: I am a very passionate teacher, especially when it comes to writing. I will geek out over course standards and things of that nature. I am the creator and owner of WriteOnWebb.com. I am a huge fan of home schooling moms everywhere, they are the unsung heroes. Jocelyn, you are joining those ranks, girl. In the spring of 2019, I'm also going to be a published children's book author, super excited for that. As of January 11th, 2019, I will be unemployed. Jocelyn Sams: Wow. Shane Sams: That's crazy. Because that's happening in like what? Three weeks? Is that what- Melissa Webb: Yes. Shane Sams: Yes, wow. Now, are you unemployed or unemployable? There's a difference there, you see what I mean? Melissa Webb: Oh, good. Shane Sams: Unemployable is like, "I'm going to go make my own money and not work for anyone else." That's like what unemployable is, correct? Melissa Webb: Yes. Shane Sams: My mom and ... Jocelyn's grandfather, I tell this story all the time. When we quit our jobs ... Like he's an old guy, worked in the coal mines. Didn't really get it, what we were doing. Right? Melissa Webb: Yeah. Shane Sams: One time, we went home and he reached over and slipped me a 20 in a handshake and he pat me on the shoulder and he goes, "I know you're not working now, son, so there's a little gas money to get home." I'm like- Jocelyn Sams: Which was so sweet. Shane Sams: It was so sweet, I was like, "Do I want to break this guy's heart?" Melissa Webb: So sweet. Shane Sams: ... Or just be like, "Thanks, papa," you know what I mean? Like I just took the money. He didn't realize I was unemployable, not unemployed. Does that make sense? Melissa Webb: I love it. Shane Sams: Awesome. Melissa Webb: I love it. It was by my choice, in fact. I've been a teacher for 26 years and I have worked for an amazing charter school, Julian Charter School in San Diego area, and love it. I'm happy to be leaving on excellent terms. Shane Sams: Awesome. Melissa Webb: I'm actually kind of switching hats. I want to be a vendor of theirs, so I can still support their home schooling families in the area of writing. It's all good, it's just I kind of feel like I want to throw up and jump for joy at the same time. Shane Sams: For sure. It's a big change. Jocelyn Sams: Yes. Shane Sams: Any big change like that is going to be, not disruptive, but just like riding a new wave. Right? Melissa Webb: Yes. Shane Sams: It's going to be scary to go out and do something different. Does your online business, this Write On Webb, it's supporting home school co-ops and home school teachers for writing, or is it bigger than that? Like what's ... Or is it a bigger, broader scope than that? Like what exactly is Write On Webb? Melissa Webb: I directly work with home schooling moms, who want to teach excellent writing but they're, honestly, they're overwhelmed. With the whole Common Core and course standards, all students are supposed to understand the difference between persuasive and expository and narrative and then understand what descriptive is, and then all of the subcategories under that. It's a lot. Melissa Webb: It's what I love to teach, and so I actually am happy to teach it, so that they can take something off their plate. They know that everything I put out for them ... I use Teachable to house all of my lessons, so I have all the videos are embedded in that. I think the biggest difference that people love about what I'm doing is that I create a community of these young writers in grades three through eight. Shane Sams: Got you. Melissa Webb: They love that. Like the kids, like I have a joke of the week every week. It's a Q&A time and we go live. It's the one thing that in a home school environment, if a family is not using co-op for things like that, then who's their audience? Melissa Webb: The child needs an audience and as great as mom is, that's a tough one. You need other children to be around and you get that in a traditional class, but when you're home schooled, it's like that missing piece, and I provide that and have so much fun doing it. Shane Sams: That's awesome. We just started home schooling about two weeks ago. Melissa Webb: I know. I'm so excited for you. Shane Sams: It's been really, really good but really, really challenging. Not hard. Like there's nothing been hard about like ... Like hard is laying bricks or building a ... You know what I mean? Melissa Webb: Yes. Shane Sams: It has been ... You got to be more intentional. You really got to control your schedule. There is a lot more responsibility feeling to it, right? Melissa Webb: Oh, yes. Shane Sams: You know what I'm saying? Writing was one of the things Jocelyn was worried about. Like getting that writing experience. Like we live in a small area. Shane Sams: There are some people working together, but it's not like in a bigger city or like a San Diego where you're going to have these co-ops, you're going to have these schools, you're going to have all these resources, so we've definitely turned toward these virtual type things for different subjects, like what you're doing. Melissa Webb: Yes. Shane Sams: There's millions of kids being home schooled. Like people don't realize how many people are actually being home schooled out there. You know? Melissa Webb: Yes. Shane Sams: This would even be good ... This is like, this could even be supplemental to kids who are struggling with writing in regular school though too, right? Melissa Webb: Absolutely. I've actually started from my monthly live courses, I've created stand-alone versions so that people can do just that. I've already had a few sales of that. I think you're absolutely right. Then in the summer, I usually do ... I actually did a, I did a really fun book club last summer. I did invite Isaac, by the way. Jocelyn Sams: Oh, okay. Shane Sams: Oh, you did? Was it virtual? Was it an email? Okay. Melissa Webb: I was like, "Hey, Isaac should join." For some reason, you were busy or something. Shane Sams: Oh, yeah. Okay. We will definitely look for that this year. We get a lot of messages, Melissa. Melissa Webb: You think? Shane Sams: You can imagine what our inbox looks like and all that. Melissa Webb: Oh, I can only imagine. Shane Sams: We may have missed that one. I love that, because you've got so much opportunity to make money year-round with something like this, and you can just- Melissa Webb: Yes. Shane Sams: ... kind of pass through different seasons of different people's calendars and make that happen. Melissa Webb: Yes, well, okay. In the forum, which, okay, can I just say how much I love your forum? Because it is gold. I just, I have to say, so at first, people will, obviously, want to listen to your podcasts, because your podcasts are just free value. Melissa Webb: I heard you first on Pat Flynn, and I haven't stopped listening to you since. That was like, I don't know ... The one I heard, because I think you've been on a few times, was back in May 2017. I think it was his number 265, I think. Shane Sams: Oh yeah, that was- Melissa Webb: Anyway, yeah. I started listening, I haven't stopped. At first, I was like, "This is awesome. It's all free stuff. This is really great." You are so generous as individuals. Like you can just tell it's from your heart. Melissa Webb: I was just gobbling up all of your free information and making huge progress until finally, I was like, "I really love this forum that they're talking about. I like the idea. I want to get in there and check it out." I'm going to tell you, like people don't get how much they're missing. Like not only do you have your blueprint, which has like all of the video lessons embedded in there ... That's where I got my idea. Melissa Webb: Like, I was like, "Ah, I love how they have this here. They still have live components, but they have all these resources that I can go to on my own time and my own schedule." Then, I jumped in and started talking to other like-minded people, and amazing, amazing. Then I heard, do you remember Cory Doohan? Shane Sams: Oh, yeah. Melissa Webb: He was on your number 190. He was the auto detailing expert. Shane Sams: Yup. Melissa Webb: Yeah. He and this other guy Nick Robishaud and then another gentleman by the name of Mike Henry. We all put together a Mastermind and we still meet. It's been like eight months. We were just figuring it out, how long it's been. It's been eight months. We meet every other week- Shane Sams: Wow. Melissa Webb: ... in a Zoom room. We hold each other accountable- Shane Sams: None of you knew each other beforehand, right? None of you knew each other before the forums. You met each other like in the community and started getting together and all that. Melissa Webb: Yes. It was your community. Yeah. Shane Sams: Isn't it cool though, like to have like ... We always view like everything ... We try to always view it like a ... When we say community, we don't just mean like, "Oh, you're in our online membership." It's literally like a community. Melissa Webb: Yes. Shane Sams: You've got your family, you've got your friends, you've got your extended network. We really, like we even call our live event, the big one that we do every year, we call it the Flip Your Life family reunion when we talk about it. Like we don't actually call it like the live conference or some business thing, we call it the family ... "What time's the family reunion? Yeah, we're starting at 3:00." Like we actually talk about it like that. Melissa Webb: Oh, absolutely. Shane Sams: It's amazing how many of these little pockets of Masterminds do happen. They're all over the place. Jocelyn Sams: Probably some we don't even know about. Like I know that there's one that meets in Ohio. There's several ladies who get together. Shane Sams: One up in Cleveland. Yeah, that group. One in California. You guys are meeting online, virtually. Jocelyn Sams: There are a bunch of people who do like Zoom calls and things like that. I mean, we would love to know about these. Maybe we should start a discussion in the community. Shane Sams: Yeah. We need to get a list of all of them. Like it's crazy how ... Jocelyn and I always talk to each other about like, we talk to, yeah, we actually had someone on the podcast though today that lives in Saudi Arabia. Like what are chances that two people in Kentucky would connect on a business call and a podcast with someone on the other side of the planet. Shane Sams: Then we hear about you guys meeting each other, and like one's in California, one's in Canada, one's over here, one's over there. It's like these connections would never happen in some random course. It's happening because this community is a living, breathing, actual place for like-minded people, family-focused entrepreneurs to connect. Shane Sams: Yeah, it blows our mind every day when we hear stories like this. There's a funny story about Nick Robishaud. Nick came to our live event. I don't know if you know this story. I don't know, did he tell you about what happened in the moderator thing? Did he tell you guys about- Melissa Webb: Yes. Shane Sams: Okay- Melissa Webb: He was so stoked about that experience. Shane Sams: We have moderators in our community, people who are really active. They're in there, they're helping a lot of people. We give them a few perks to help us kind of just moderate and manage forums, just like any community would have online. Jocelyn Sams: In September, one of the things that we offered for our moderators was when we had our live event, we had like a little special- Shane Sams: Like moderator meetup, but with us. Jocelyn Sams: Yeah, so we met them like before we met everyone else, just as like a little perk of, to say, "Thank you for being a moderator." Shane Sams: I'm standing there, and we have a lot of moderators so it's hard for me ... We have, there's so many people we have to manage, it's hard for me to remember every single person, every single minute. Nick walks up to me and I don't really recognize him. He's got a thing on that says "moderator." It says "Nick Robishaud." Shane Sams: Like sometimes, like our assistant will hire a moderator and then we'll find out about it later, and then we'll talk to them. It's like all kinds of different ... Jocelyn Sams: We're giving out these invitations, so when people checked-in, they got a name tag that said "moderator" if they were a moderator, and then they got an invitation to tell them where and when to go to the party. Shane Sams: Nick comes up to me, goes, "Hey, Shane." I'm, "Hey, Nick." I thought he might have been a brand new moderator or something like that. He goes, "Shane, listen. I feel bad." I go, "Why do you feel bad, man? We're here to have a good time." He goes, "No, man. Let me tell you something." He leans in and he goes, "You see, I'm not really a moderator." I go, "What?" I go, "What do you mean?" Shane Sams: Now remember, this is only for moderators. There's 20 people in this room, all by ourselves. I'm like, "Did this guy beat up a guy in the elevator and take his pass?" Like, "How did he get in here?" Jocelyn Sams: The funny thing is, we never would have known. Shane Sams: I never would have known if he had never said anything. Jocelyn Sams: We never would have known. Shane Sams: I would have found out later, but he goes, "Yeah, man," he goes, "I got to the sign-in table, they handed me my name badge and they handed me this envelope. I open it up and it's got my name on it and it says 'moderator.' I thought, 'Oh, no. They've accidentally put me on the moderator list.' I went over to the side and I called my wife and I said, 'What do you think I should do? Do you think I should tell them or do you think I should just go to this party so I can hang out with Shane and Jocelyn?'" She was like, "Go to the party." Shane Sams: He just went with it and he just walked in and he was like, "Yeah." He goes, "I just, I'm sorry. I just could not pass this up. I had to come up here and talk to you guys." Jocelyn Sams: We laughed so hard. Shane Sams: I laughed so hard. I actually was so impressed that he did that, because that's exactly what I would have done. Like I would have totally went over to Jocelyn and like, "Look ..." Jocelyn Sams: You would have no conscious about it. Shane Sams: I would have had no conscious about it. I wouldn't have asked her, I'd have told her, "We're going to this party because we got in." He came upstairs, and we hung out. If anyone ever makes a mistake, they give you the key, walk through the door. Jocelyn Sams: Exactly. Shane Sams: It was absolutely- Melissa Webb: Gosh. Yeah. Shane Sams: I actually opened my computer and I made him a moderator right there. I just said, "All right. Now you're really a moderator, so you're here legally, Nick." Melissa Webb: I love it. I love it. Well, and when Nick was telling us the story, because it is like the best story, he was saying like at one point he was like, "You know what? I know if this happened to Shane, he would totally go to this party, so I'm going." Shane Sams: 100%. Without- Jocelyn Sams: Absolutely. Shane Sams: Yes. Jocelyn Sams: Yes. Nick, he's one of my introvert friends. I had this conversation with him. We talked about being an introvert and all the different challenges of it. Awesome person. So glad that I had the opportunity to meet him in person. Shane Sams: You got a good group. I would keep that group together as well. Jocelyn Sams: They are amazing. Shane Sams: Okay. All right, let's turn back to you now. Let's talk about your business. Jocelyn Sams: All right, so we talked a few weeks ago and- Melissa Webb: Yes. Jocelyn Sams: We talked about some different things that you were working on, and we talked about kind of what next steps you were going to take. Let's start there and talk about like what were you doing before? What have you done after? Then, we'll sort of get into your next steps. Melissa Webb: Absolutely. When I talked to you, one of the ... Well, one of the issues that I was having at the time and I know a lot of people struggle with this. I had so many ideas going around in my head that I really didn't know what to do, like in what order. Melissa Webb: Lots of people will tell you, "Just write it all down." Okay, great. Now those ideas are out of my head but they're still staring at me, glaring at me on this piece of paper. I still don't know what I need to do first, second, third, fourth. Again, the list felt like it was 20 ideas deep. Melissa Webb: What I loved about our conversation, Jocelyn, is that you were ... It was so, it seemed so simple to you to be able to just say, "Okay, so out of all of these things, it sounds like first we're going to want to help you grow your list, but before we do that, let's take a look at your Google Analytics. You just, you had these few steps for me to do. Melissa Webb: One of the things that I had said is that, I really wanted to grow my home schooling audience and I wasn't sure really how to that. Obviously, I did the Facebook things and some of the social medias. You had also suggested putting things on my website, some free giveaways, things that would really draw a person in. Melissa Webb: That whole thing about it's important that, you have to realize if people don't know you, they don't trust you, and they don't like you yet. You need to let people know you, trust you, like you. I thought, "That is a great idea. I'm going to put some things on there that are just like those giveaways, and that the course comes with an exchange in email." I did all of that. Melissa Webb: Then you suggested I start listening to like podcasts of home schoolers, so I started looking at some of those. Then I was like, "I really want to find out ... I don't want to just, out of the blue, go to these people and say, 'May I be on your podcast? I really want to bring value to you and to your community.'" How do I ... I just felt so lost. I really appreciated that you gave me some steps in doing that. Melissa Webb: That's where I am right now, is where I really want to continue. The question that I have or the advice that I need is if I were to approach a podcast host, what could I offer or suggest that might interest them in having me on? Jocelyn Sams: Okay, we will get into that, for sure. I want you to talk about, a little bit, you posted a success story. We talked like, I guess it was about a month ago. We're recording this in like mid-December right now. Talk about your success story. You did these things. We talked, you did the work, and what happened? Melissa Webb: A lot happened. I actually, since we talked last time, I have gone up in 50 ... I have 50 new subscribers and so my email list has grown. I ended up doing another ... I just have to tell you, so Jocelyn, you motivated me to like work, work, work, work, work. I think I put a few success stories in there, so I'm not even sure if there's a specific one that you're talking about. Melissa Webb: I most recently did the KingSumo giveaway, where I was giving away books. I got more people that way. I mean, the whole thing, the whole idea, and you guys are so big on this, is it takes action people. Like you can't just think it and want it, you have to do it. I've just been doing. Like since we got off the phone, I stayed up another four hours that night, you had me so motivated. Jocelyn Sams: I love that, I love that. Shane Sams: Basically- Melissa Webb: Everything's off like crazy. If there's a specific one you want to know about, you just tell me, but I just don't stop. Shane Sams: Basically, what happened was, you talked to Jocelyn. The big thing was, is growing your list. One of the strategies she talked about was, well, if you go out and go on 20 of these podcasts, we'll probably get a bunch more emails. Right? Melissa Webb: Right. Shane Sams: You started ticking off all the other ideas, like putting thing actually on your site, they can opt-in when they find the site. Going out and offering some kind of benefit or opt-in or something like that. Low and behold, you did that and your email list actually started growing. Jocelyn Sams: The one that I was talking about specifically is the one where you talked about getting 10 new members in December. Like that's crazy. A lot of people think, "Oh, December is so busy. It's Christmas time," whatever. You said, "No. I'm not going to use that as an excuse. I'm going to create some type of value for these people and pitch them something." Low and behold, what happened? Melissa Webb: I did. I got 10 more. I now have 70 students- Shane Sams: That's amazing. Melissa Webb: ... total in my online writing business. Shane Sams: It's cool because, like after you talked to Jocelyn, like all ... These things are cumulative. That's what people really don't realize. I think that's what Jocelyn's trying to get to. Shane Sams: Basically, if you do these five actions steps and you just get them done, regardless of it's the right order or the wrong order, the end different order, doesn't matter. Things happen. Like if you had 10 members, you add 50, 60 something, you added one-seventh of your membership in one month, right? Melissa Webb: Yes. Shane Sams: Well, like what if you do that again and again and it keeps getting cumulative? Then you start going on podcasts, and then it starts all adding up to where you get this snowball effect, this avalanche happens where you make things happen, right? That's where we go back to the 20 thing list that you had. You were paralyzed and not doing anything, looking at the 20 thing list on paper, right? Melissa Webb: Yes, yes. Shane Sams: That's where most people really fail when they try to change their life, is they see all the things and they get paralyzed, when really, if you'll just do some of the things, you'll move forward and things will happen and that cumulative compound interest effect happens until you get to the point where you can do whatever you want. Shane Sams: I talked to ... I had a call this morning with somebody else in the Flip Your Life community and we talked about that exact same thing. They were paralyzed, they were frozen, they weren't doing anything. They were like, "Why is nothing happening?" I'm like, "Because you're not doing anything. You've got this giant list, you've got all these things, but you're not enjoying the compound effect. Shane Sams: " Then they said, "Well, wait. Well, how much time you think we're going to put into this? How much time did you and Jocelyn put into it at the beginning?" I said, "Well, we worked from 7:00 to 5:00. We came home, we went back and forth with the kids. We stayed up 'til midnight. For seven days a weeks, 365 days for the first year, we did not get good sleep or any good rest, but now we sleep in as long as we want to." Because the compound interest is coming to fruition. We're getting that effect later. Shane Sams: That's what we told them, and I told them earlier, and that's exactly what you're saying now. It's like, "Oh, I was paralyzed, and nothing was happening." "Oh, I got, a log jam broke free after this call, and now I got 10 members just like that." That's what we want you to do next. Melissa Webb: That's ... Yeah. Shane Sams: Let that loose and get even more members. Melissa Webb: That's exactly what she did for me. Like that whole paralyzation, like that's the key word, you hit it on the nose. I felt paralyzed. Melissa Webb: Once I started doing one thing, that is the amazing thing that I would say to anybody else. "Don't really worry with the first one or two, three things that you start. Just start, because that will motivate you to do whatever's next. Then when that ball starts rolling, it just goes. Just do not, do not stop." Shane Sams: This, just, Jocelyn and I are like two ends of the spectrum. Like she's very much like order and I'm very much like chaos. Sometimes, when we get stuck, like Jocelyn has like ... Almost dies, because I'll just go do anything. Shane Sams: Like the other day, we were frozen in a conversation talking some different things about membership offers. Like how we were going to move some things around in the membership itself and we were totally paralyzed. I sent an email to the list and said, "We're going to do these three things." Jocelyn goes, "Have you even made the order forms for those? Have you even made the page for those?" I was like, "Nope, but now the ball's rolling." Shane Sams: Like we just ... Like it drives her crazy when I do that, but sometimes that's the only way you can get past the impasse is to just announce and say and do and, "What if it breaks? What if doesn't?" Shane Sams: What was it last ... Oh, last year, when we sold the live event, I sent an order form out and I didn't connect it to anything. Jocelyn was like, "You know we have to have a survey for these people, and we have to figure out their dietary restrictions, and have to do all of these things." I'm like, "Ah, whatever. We'll do it later." Then it got it unstuck. Like we had to launch it out or it wouldn't work, right? Melissa Webb: Right. Shane Sams: Yeah. It's so scary to do that, but if you don't, oh my gosh, you'll just sit there forever and wonder, "What if?" as you look back on it. Melissa Webb: I totally agree, and I think too that the live component is so huge. Because, like I said, I'd written my list. I'd written my list many times, but talking to Jocelyn and then like sharing my success stories in the forum, a live person encouraged me. A live person said, "Go do this." Melissa Webb: I think that a lot of people, if all you're going to do is just go read a book and go study under some other great coach, that's fine but until you get that live person who cares about you ... Jocelyn cared. Like I could tell her sincerity was authentic. She was like, "Melissa, this is going to be great. You're doing awesome." Like it was so motivating. Jocelyn Sams: Yeah, and I don't even know that it's that you always have to talk one-on-one, because some people might not be able to make that investment right now, but there is something that you can invest in to get you to your next step. Maybe it is just joining a community like ours. I mean, I would love to have anyone as part of our community. Shane Sams: Or getting in a Mastermind where you see other people doing it. It might even be telling you what to buy sometimes. Jocelyn Sams: Maybe it's buying a book, maybe it's going to an event. Like there's different kinds of investment for different stages of your business. If you're not doing any of them, I got a spoiler alert, you're probably not going to make much progress. You have to invest time, you have to invest money to be able to move forward in anything that you do. Shane Sams: That's why we did home school. Like we would have probably never done it, especially when we did it. Melissa Webb: Right. Shane Sams: Because we actually brought two experts on the podcast who had written a book called 5-Hour Home School Week. It was, how do you pronounce their last name? It's Kaleena and Aaron ... Jocelyn Sams: Oh, I don't know. Shane Sams: Oh, it's Amuchastegui or something like that. Jocelyn Sams: Yeah. Shane Sams: They're on the podcast. Go listen to it. It's already aired. Melissa Webb: They were great. Shane Sams: Yeah. We actually brought them out and talked to them for two hours. We needed to hear and see someone else do it. Like, we need that. It's not like we're just sitting here figuring everything out on our own, right? We draw as much inspiration from other people as they do from us. Melissa Webb: Right. Shane Sams: That's just a part of it. Let's go back, let's circle back around to this question about the podcast. Because this was a very interesting question because we always ask people about fears and obstacles, and then we talk practically about what to do next for business. This is the ultimate question that, basically, rolls all of that into one. Shane Sams: It's like, "How do I approach someone else to be on their platform?" Because that in itself brings all of your insecurities, all of your doubts, all of your disbeliefs to the front. Then on the back side, it's also like, "Then, how do I use that opportunity without being a selfish user, and I'm just using someone else for their audience?" Right? Melissa Webb: Yes, yes. Shane Sams: It's like, "How do I overcome the insecurity? How do I deliver value for the audience? Then how do I ..." Selfishly is not the right word but I'm going to use it, just because it's close enough. Basically, "Pitch my thing at the end." Does that make sense? Melissa Webb: Yes, yes. That's exactly where I am. Because by nature, I'm a giver. Like I can be almost too generous. It's so funny, in our Mastermind group, Corey is constantly saying, "Melissa, you're not charging enough. Melissa, you're in this to make money." I'm like, "Okay, okay. Well, let me just make a straight tutorial." Shane Sams: Right. Jocelyn Sams: Exactly, yeah. A lot of people have that situation. We live in a culture where people think, "Oh, well, all information is free online." Well, I mean, that is true to an extent but- Shane Sams: It's not curated correctly. It's not organized. Jocelyn Sams: Exactly. You are delivering value to people and so there has to be some type of value exchange. Shane Sams: Always remember this, okay? Melissa Webb: Okay. Shane Sams: No one succeeds alone. The people ... The big online viewers that make it look like it's all about them. I don't know, like the Gary Vs and the Tony Robbins. It looks like it's all about them, but none of them succeeded without some kind of reciprocal relationship helping them all feed into this loop that keeps everybody kind of moving forward. Like you can't ... That person can't grow their podcast without great people on their podcast, right? Melissa Webb: True, true. Shane Sams: You can't grow and go into new territory without someone introducing you to other people. Correct? Melissa Webb: Correct. Shane Sams: Just by going on their podcast, you are already helping them because it is really hard to carry solo shows. It's really hard to be the only person every day talking by yourself. Like even people that look like they do that, that have their own show where it's just them and they're just talking, they've got a team behind them doing research, helping them write the script. It's not just one person alone and they're growing forever. Does that make sense? Melissa Webb: Absolutely. Shane Sams: That's how you've got to approach first asking to be on other people's platforms is, hey look, this person is more than likely looking for really interesting, really helpful people to come on their show. They're looking for people that want to help their audience, because that makes them look good, and it is a status thing. It is an ego thing. It is a, "Hey, I can't do this alone. I need guests." Right? Melissa Webb: Right. Shane Sams: One reason that we do our podcast the way we do it is because after about 40 solo shows in the very beginning of our podcast, we realized that we would not be able to do this forever. Like we could not just come up with topics and write scripts and do it just me and Jocelyn all the same ... There was no way that's how this podcast was going to work. Shane Sams: At the same time, we didn't really want to bring on like expert guests and just rehash the same podcast that everybody else is doing. We thought, "Hey, people ask us great questions in our Flip Your Life stuff. Our coaching clients, our members ask great questions. Why would we not just have them on, let them ask their question, and we can talk, and it's going to help them too?" Shane Sams: You coming on our podcast helps us because we don't have to sit for six hours and script a podcast. We just get to tell our stories and talk about our relationship and then help you move forward. We need you to help us create good content. Melissa Webb: That's a great point of view. Yeah. Shane Sams: You're helping the podcast as much as they're helping you, basically. Jocelyn Sams: Exactly. Melissa Webb: Okay. Jocelyn Sams: Like as long as you're not approaching it from a selfish point of view, just go to them and say, "Hey, I have some really cool content, and I can help people teach their children at home how to write better." Shane Sams: Yeah. Melissa Webb: Okay. Jocelyn Sams: I feel like you're already in that frame of mind in that you want to give to people, so just take that and run with it. Jocelyn Sams: I just encourage you to look at other people in your space. What podcasts have they been on? That's a good place to start looking and say, "Hey, this person teaches home school writing, and they've been on podcasts x, y and z, so I'm going to go and say, 'Hey, I do something similar to this person.'" Or maybe have them introduce you, if it's someone you know. Shane Sams: Being strategic is not being selfish. Like that, people confuse that. They get really confused and like, "Well, if I'm ... This is all about me and I'm being so strategic. I've picked, I've identified these hundred targets, these podcasts that I'm going to reach out to because I know they've got home school families listening, and it's going to put me in front of the right people." No, like that's the reciprocal, working together agreement. Shane Sams: That podcast introduces you to the home school people who get value from you and really appreciate the podcast host that introduced them to you, so they come back and listen to the next episode to find more help, right? Melissa Webb: Yes. Shane Sams: Everyone wins in that feedback loop, every single person. The listener wins, because they get the information they need to solve their problem. The podcast host wins, because they created good value for their audience and they introduced them to the right person. Then you win, because you get to go and put your stuff in front of people who pay you so that you can not have to go do another job and can keep creating resources for them. Shane Sams: Then that person comes back to listen to that person's podcast again next week, where they introduce them to a new person, which provides values, which helps them solve problems, which makes them come back and listen again. Being strategic is not being selfish. It's the way that we all help each other. Like society needs that, we have to do that or it just doesn't work. Melissa Webb: I love that. Shane Sams: Go out and ... You almost owe it to the podcast person to ask them to be on their show. Right? Melissa Webb: That's fantastic. Yes. Shane Sams: I think where people get confused is it's like the podcast host ... Well, a hundred people ask them to be on, they only have 10. Melissa Webb: Yes. Shane Sams: That's not because they don't care about what you have to say. It's because they can only record 10 episodes a quarter. Like there's a limit in time, that's why you strategically and tactically have to go out and ask 50 people to be on their podcast to get on 15 of them. Right? Melissa Webb: Yes. Shane Sams: It's not because you're being rejected. That's just the limitation of time. We can't have every single person on our podcast from the community. We can only have 52 people a year on this podcast. Jocelyn Sams: Well, and then that's where you have to start getting into systems. Like our system is we look for people with success stories or people that we know in-person, people that we've talked to on coaching calls. We look for those types of people because we know that they'll make a good guest because they're actually doing what it takes to get to the next level. Shane Sams: Yeah. Jocelyn Sams: They probably have those types of systems too, but just look for one, look for podcasts or opportunities where you can provide value and then you can get value in return. That's the way the world works. There are going to be a lot of people who don't take you up on your offer, and that's fine. Jocelyn Sams: Like there are thousands of people who listen to our podcasts every week who have never paid us a dime, and that's totally fine. Like that's just the way that it works. Then there are some people who are going to find enough value in what you do to want to give you some type of monetary exchange, and that's fine too. Shane Sams: There's other kinds of value too. Like there's other ... Like we don't, like not everyone will pay you, right? Some people will listen to you and some people will use your stuff, which might give you a testimonial. Some people might ... Shane Sams: I did a think recently where I wanted to speak at an event. I emailed our list and I just asked them to go nominate me to speak. Like, "Hey, you may not be in the community. You may not buy anything from us, but if you enjoy our podcast and you want some reciprocity, would you please go nominate me for this, or go do it?" Like, "I give you free content every week, you go do this for me." Like that's just the way the world works. Shane Sams: I think the world makes us feel like we're not supposed to ask for anything, because like bosses don't want people to ask for raises. It's like, "Don't ask for what you want. Don't be an advocate for yourself. Don't do that." Like that's what the world tells us to do, but that's not really how we should do it, because that doesn't really help in any way. Shane Sams: Some people are ... There's going to be some podcasters that are like, "Hey, I have a $500 fee for my podcast." That's the reciprocity they want. Maybe you're like, "Wow. They have 100,000 home school listeners. Maybe that's worth $500." Right? Melissa Webb: Right. Shane Sams: It's not just an exchange of information pool. That's called a negotiation. That's what they value. Maybe you should pay it. You know what I'm saying? Melissa Webb: Right, right. Shane Sams: There's lots of different ways that people build in these relationships. You just have to figure out, strategically, what works best for you, and don't feel selfish about. Like why would you not want to be on their podcast? Does that make sense? Melissa Webb: It's such a great mind shift for me, when you shared it in that perspective. That's fantastic. Shane Sams: Yeah. Don't feel like you're bragging about yourself or that you're like, "Oh, I don't want to ... What do I have to offer them?" Well, an hour of your time. You don't get that hour back, so that's really valuable. Okay? Melissa Webb: Right. Shane Sams: Now, on the podcast, what you have to do is your part is deliver the value, right? Melissa Webb: Right. Shane Sams: Deliver the value and then don't be afraid to tell people their next steps. So many people want to get their pitch right when they go on the show. Like at the end, "I got to spin everything back to my pitch. I got to spin everything back to my opt-in. I got to spin everything back to make sure that everybody who listens goes to my site and give me an email," but that's really, that's not how you do that. Shane Sams: You deliver value for that person and help them. That's what takes people to want to go to the next step, and they'll like and trust you, and all that good stuff. Melissa Webb: Well, and that's true from a consumer point of view as well. You've had amazing people on your podcasts, and I've never gone to their site because they pitched it. I've always gone because I think it's valuable. Melissa Webb: Like that would be the reason why I would go somewhere else, so that's something that I certainly want to keep in mind as I do the same thing. Like I'll offer the value that makes somebody want to go there. Jocelyn Sams: Exactly. The people who are most willing to buy from you, they will find you whether you give a URL or you don't. Shane Sams: That's true. If you'll go back and listen to almost any podcast we've ever done anywhere else, we never, almost never talk about ... Like spin things back to what we're selling or anything. We don't even say ... Like sometimes I've ... When was ... Shane Sams: I was on Michael O'Neal's podcast. I did an interview on that for a second time. I forgot to even tell our URL or our anything at the end. Like we just had a conversation for like 45 minutes, and we talked. I totally forget. Shane Sams: I got of the call, I looked over at Jocelyn, I went, "Did I tell anybody about our website or anything?" We're like, "Nah. Forgot it." People wrote us and said, "I heard you on this specific episode and I sought you out." If you're delivering enough value, that will happen automatically. It's not about your technique or, "How do I strategically, tactically get the most opt-ins off of this?" It's like be yourself, tell your story, deliver value and people will come. They just will. Melissa Webb: I love it. Shane Sams: Yeah, and you got to convince them to join your email list, when they get to your website, right? Melissa Webb: Got to have a call to action. Shane Sams: Yeah. Actually go out and say ... I'll tell you a different way to even find the podcast. Go find the 50 home school podcasts that you genuinely think you can help the most. Don't look at their audience size, don't look at their social media following, don't do any of that. Right? Melissa Webb: Okay. Shane Sams: One thing we do do is when we're trying to go on an interview ... We do try to find people that have over 50 episodes because we know that person's in it for the long-run, because 90% of all podcasts stop at episode 30. Okay? Melissa Webb: Wow. Yes. Shane Sams: Look for people who have actually been in it, and are in it, and are staying in it, because you don't want to just jump on anything that might not be there in a year. Jocelyn Sams: One that comes out regularly. I mean, you don't want one that comes out once a week and then like- Shane Sams: Last episode's been out six months ago, or anything like that. Jocelyn Sams: Yeah. Shane Sams: Yeah. Yeah, so make sure people are consistently creating content before you go on it. Then, look for the ones you think you can help the most. Don't just look for the biggest ones. Okay? Melissa Webb: Love it. Shane Sams: Yeah. That will make it ... It'll make it a whole lot easier to pitch your stuff. Jocelyn Sams: It'll just make it feel better for you. Like that you're really in it for the right reasons. Melissa Webb: It will. 100%. Jocelyn Sams: All right, we have had a lot of fun talking today. We've had some crazy stories. This has been a very unusual episode, but I hope it's been fun. Shane Sams: Very interesting. Yeah, it's hilarious. Jocelyn Sams: We always ask people before we finish the episode, what is one thing that you plan to work on in the next 24 hours or so based on what we talked about here today? Melissa Webb: Well, without a doubt, we're going to end this call and I am going to go find those 50 home schooling podcasts that have had at least 50 episodes themselves, and ones that I really, truly believe that I can bring value to their audience. Shane Sams: I think that is a tremendous goal. Based on your track record, Melissa, I have no doubt that you will go out and make that happen today. You may just be calling us in a week going, "Hey, guys. I'm on 10 podcasts. It's going to be amazing. I'm going to help a lot of people." That is awesome. Shane Sams: Melissa, we appreciate you for coming on the show. We know how hard it is to go on a podcast and share your story and be transparent. We also know how important that is for all of our listeners out there to hear not just us, not just experts, but just other real people who are out there making this thing happen. Shane Sams: I have no doubt that your story is going to inspire a lot of people out there in our audience. We have another inspirational thing to share with you. Because Melissa is going to share our bible verse today. Jocelyn and I draw a lot of our inspiration from the bible for our life and our business. We know that a lot of people in our audience do as well. What verse will you be sharing with us today? Melissa Webb: I'm going to be sharing Psalm 118:24. I have to say this, before sharing it, that it's like such a blessing that we are given the ability to have our own thoughts. We're not puppets, that we are allowed to believe what we choose to believe. I just think that's one of God's greatest gifts. Why not choose those positive thoughts? Melissa Webb: For years, I have just made it a very intentional first thing that I think as I'm waking up, as my eyes are opening. I just claim this verse every single morning. "Today is the day the Lord has made. Let us rejoice and be glad in it." Shane Sams: Love it. Jocelyn Sams: Love it. Shane Sams: Absolutely love it. I actually, when I'm feeling bad ... It's funny. We all grab onto different verses, but I can't tell you how many times when I'm in a bad mood, that's the verse I always fall back to. Melissa Webb: It's an awesome one. Shane Sams: Just to be grateful. Just to be grateful that we're alive and things could always be worse. Let's be realistic, right? Melissa Webb: Yes. Shane Sams: Man, today is the day. Rejoice. That is an awesome verse. Listen, Melissa, thank you so much. Melissa Webb: Thank you. Shane Sams: Cannot wait to hear you on all those other podcasts and to share this with our audience out there as well. Jocelyn Sams: Yeah, and I can't wait to see this success story. Definitely come back and let us know how it goes. Melissa Webb: Thank you. Shane Sams: All right, guys. That was another great episode of The Flipped Lifestyle Podcast. Another amazing conversation with a real life Flip Your Life community member. Maybe you're out there right now and you feel alone. Maybe you're looking for that forum, that community, that group, that Mastermind, just like Melissa was and you need some help putting that together. We would love to help you do that inside of the Flip Your Life community. Shane Sams: You can join the Flip Your Life community right now for free over at FlippedLifestyle.com/free. That's F-L-I-P-P-E-D Lifestyle.com/F-R-E-E. We would love for you to start your Flip Your Life journey today, and maybe someday we can share your success story as well right here on the podcast. That's FlippedLifesyle.com/free. We cannot wait to meet you and talk to you inside. Shane Sams: All right, guys. That is all the time that we have for today. Until next time, get out there and take action, do whatever it takes to Flip Your Life. We'll see you then. Jocelyn Sams: Bye. Melissa Webb: When you guys have talked about numbers, like I used to think I needed like 10,000 people to find me. Shane Sams: No. Melissa Webb: Then you guys one time were talking about like, "Do you guys realize, you really don't need that many people?" If I had 250 people ... Because I don't want to be huge. I like the community piece. Shane Sams: Yup. Melissa Webb: If I had 250 people paying me $100 a month, yeah, so much for teaching. Shane Sams: Exactly. Jocelyn Sams: Exactly. Melissa Webb: I never made that much in teaching. Shane Sams: That is an amazing statement. I love hearing people say that. "If I just had x people ..." Melissa Webb: Yes. Shane Sams: ... "Paying $5 a month, I could put my child ..." Jocelyn Sams: It's such an eyeopening thing. Like people, when they finally realize that, I mean, there are like seven to eight billion people on the earth. Like you don't need that many of them. Shane Sams: That was the biggest epiphany. That's what really, I think, is the formula that really led to our success is us in the car one day, and me looking over and just saying, "We only make like $5,000 a month." Like, "What if we had a 100 human beings send us $50?" Like, "That literally would be as much as we're making now killing ourselves at work," right? Melissa Webb: Right. Shane Sams: That's the formula. How much do you want to make? How many people times what dollar amount makes that happen? What value can you provide to earn that money? Melissa Webb: Yes. Shane Sams: If you can figure that out, you win. Like you're going to succeed and it's going to happen. Links and resources mentioned on today's show: Melissa's Website Flip Your Life LIVE 2019 Tickets & Registration Information Flip Your Life community 30-day trial Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Get your FREE 30-DAY Membership in the Flip Your Life Community NOW! – https://flippedlifestyle.com/free
Episode 8: What is success? Prologue: Finding the right name Main Story: What is success? “Too Kill a Mockingbird” by Harper Lee https://www.amazon.com/dp/B00K0OI42W/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 “Gone with the Wind” by Margaret Mitchell https://www.amazon.com/Gone-Wind-Margaret-Mitchell-ebook/dp/B000XGMTWS/ref=sr_1_2?s=digital-text&ie=UTF8&qid=1548377079&sr=1-2&keywords=gone+with+the+wind+kindle “Wuthering Heights” by Emily Bronte https://www.amazon.com/Wuthering-Heights-Fourth-Critical-Editions-ebook/dp/B015902PVW/ref=sr_1_4?s=digital-text&ie=UTF8&qid=1548377146&sr=1-4&keywords=wuthering+heights+emily+bronte Epilogue: Contest and Book Giveaway Services BookFunnel: http://www.bookfunnel.com/ Prolific Works: https://www.prolificworks.com/ Patreon: https://www.patreon.com/ SubscribeStar: https://www.subscribestar.com/ Rafflecopter: https://www.rafflecopter.com/ Vyper: https://vyper.io/ Gleam: https://gleam.io/app/competitions Kingsumo: https://kingsumo.com/ Bookfetti: https://bookfetti.com/ ViralSweep: https://www.viralsweep.com/ Music "Never Surrender" by Chasing Noise, off their album, Everything http://chasingnoise.wixsite.com/chasingnoise
In this episode we talk about The Top 5 Software Tools We Use In Our Business And You Should Too: Slack - Hands down the best messaging and complete project and communication software. Slack was just getting started when we started the company and it allowed us to live in two different states to start the company. Sumo - The full suite. We use Sumo to collect email addresses and grow our website traffic. We use AppSumo to find out about the latest and greatest new tech softwares at a deal. Lastly, we use KingSumo to create viral giveaways. Instapage - This is the best (In our opinion) landing page software that allows designers to create beautiful landing pages and help non-creatives to use a template and generate leads. Instapage integrates with almost everything you can think of and allows you to update and change the page on the go easily. http://instapg.es/ntC9g Line2 - allows us to have business phone lines. We can also use them to send text messages. They even have a Mac app to help you respond right from your computer. ClickUp - This Free tool has been amazing for us. ClickUp is a project management tool that allows you to visually see, work, collaborate on all the projects in your company. The capabilities for this tool are endless.
I’ve gotten to know today’s guest David Kelly over the past year or so, as he lives here in San Diego (when he’s not traveling, which he does often)! David is the General Manager of KingSumo, the 7-figure SaaS business started by Noah Kagan, who has also appeared on this podcast, and we get into some really cool stuff in this episode. You’re going to hear how this conversation is like one that two friends sitting down for coffee would have. David’s got a great background in paid and organic marketing, and he talks about how he’s used both in his career in a number of different roles with top marketers and companies, including doing copywriting for Ramit Sethi. He also shares his 5 growth strategies (along with his can’t miss “Pro Tips” for each), and how you can start implementing them in your business today to see results, along with so much more. Not everything David has tried has worked, but he’s someone who uses a new strategy, measures the key metrics, and keeps on testing and tweaking for effectiveness. What he talks about today aren’t just theories; they have been well tested and they work, and not to mention, they are super actionable strategies that cost nothing, or very little, to use. Stay tuned until the end of the episode and you’ll also hear a very special prize announcement from David that you are not going to want to miss! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: How KingSumo started out of a personal need for running viral giveaways What David’s framework for testing looks like and why he likes using one month as a timeframe for new strategies Which metrics are measured and looked at to determine if the strategy is working The advantages of getting into a marketing channel early 3 steps David takes to use YouTube to leverage their competitors How he measures the quality of traffic coming in from YouTube The strategy David uses to generate $1 cold leads, with no retargeting Why giveaways are a great way to grow a business, even for companies with a small marketing budget What David is doing on LinkedIn to get 3-10x the number of clicks as Twitter, all organically and with half the number of followers How they decide where to focus their attention and why they’re able to do such a good job with this
Internet Marketing: Insider Tips and Advice for Online Marketing
On today's episode of the Internet Marketing Podcast, Andy is joined by David Kelly, General Manager at KingSumo to talk about viral giveaways and the inexpensive guerrilla marketing tactics that work today. On the show you'll learn:David's favourite marketing strategies in 2018The best marketing tactics that you can use for freeWhat a viral giveaway is and how they can help boost your marketing effortsHow King Sumo can help you to get started with testing viral giveawaysHow David went from customer service to General Manager at King Sumo within 3 yearsWhy LinkedIn is still an effective tool for outreachPlus, as usual, David provides his top tip/key takeaway for running a successful giveaway. If you'd like to connect with David, you can find him on LinkedIn here and his personal website here. You can also find King Sumo on Twitter here.If you'd like to get David's checklist for running the ultimate giveaway, you can email him at david@kingsumo.com See acast.com/privacy for privacy and opt-out information.
What does it take to be successful? What does it take to move past the valleys and really accelerate your career? Many times, when we're looking at successful people from the outside, all we see are the "highlight reel" (the good stuff). If you're like most (and like me), you've had a lot of peaks and valleys in your life and have had to move past those those low points in order to move forward. This week's guest, David Kelly, has been there too! This week, he shares some of the things he's had to learn in order to accelerate his career and his life. We talk about how to get past the highlight reel, that sometimes it's in the low points where real inspiration happens and that, no matter what, you need to put in the work. I loved talking to David and I know you'll love it too. Enjoy! More on David... David Kelly is the General Manager of KingSumo — a free software to tool to help businesses and entrepreneurs grow their email list, get more social followers, and build their customer base. Before KingSumo, David was employee #11, and the first full-time marketer, for Student Loan Hero (sold to LendingTree for $60 million). He's also consulted for Gadget Flow, Sticker Mule, NextVacay, and more. You can find him on dmkthinks.org
A few weeks ago I was excited to receive a message from David Kelly, the General Manager at KingSumo, a sister-company of Sumo and AppSumo, all of which I encourage any business owners out there to look into. After a few discussions we set up a date and recorded this episode. David provides a ton of value to the discussion of guerrilla marketing given his experience in growing seven-figure companies. If you're not aware of what guerrilla marketing is, here's how David himself describes it: One of my biggest frustrations as an entrepreneur and small business owner is marketing can be expensive. Facebook Ads can cost a lot of money, hiring a SEO firm is costly, getting good writers to write content adds up... the list goes on and one. When you're starting a business, you need to keep costs down: this is where guerrilla marketing helps. Using free or much less expensive guerrilla marketing tactics, you can grow your business faster without breaking the bank. In this episode, David explains those inexpensive, effective guerrilla marketing strategies that you can use, too. Be it through the use of social media, giveaways or other methods, there's something in this discussion that will certainly work for you. Sometimes it takes a bit of trial and error to find the one that generates the most revenue for your product or service. We also get into when and why you should market a product using certain techniques, and when you should even bother about the marketing aspect of your business at all. Even larger companies can sometimes delay the marketing of a new product until they gather some user feedback. David also kindly shares an example of this from his own experience. David's insights will certainly get your creative marketing juices flowing, so get to listening! Links: Kingsumo website: kingsumo.com David's personal blog with guerrilla marketing tips: dmkthinks.org
This episode of the Entrepreneur Motivation Podcast features our first guest interview with David Kelly, General Manager of a 7-figure SaaS startup, KingSumo. KingSumo is the third branch of Sumo Group (Sumo.com and AppSumo), and Sumo Group was created by Noah Kagan, employee #30 at Facebook and employee #4 at Mint.com. Contact David Kelly Check out David's blog: http://dmkthinks.org/ Send David an email: David@kingsumo.com Website: https://kingsumo.com/ Less Dreaming, More Doing. Contact me directly or check out my blog at chrisbello.com.
Join Holly and her guest as they discuss the best mailing list provider services, what to put in your newsletter, and how to stop people pressing the 'Unsubscribe' button. Includes a review of "Insanity" by Andre Gonzalez at the end. To purchase a copy of Insanity, please click here:https://www.amazon.com/Insanity-Book-1-Andre-Gonzalez-ebook/dp/B075SPHS69
Join Holly and her guest as they discuss the best mailing list provider services, what to put in your newsletter, and how to stop people pressing the 'Unsubscribe' button. Includes a review of "Insanity" by Andre Gonzalez at the end. To purchase a copy of Insanity, please click here:https://www.amazon.com/Insanity-Book-1-Andre-Gonzalez-ebook/dp/B075SPHS69
Today we're joined by Noah Kagan, who is the Chief Sumo at Sumo, AppSumo, and KingSumo, where he helps entrepreneurs becomes more successful. He was the 30th employee at Facebook, number 4 at Mint, and also worked at Intel. Noah works to help people be armed with the tools to create systems in online businesses and market themselves more effectively. In today's episode, we talk about maximizing your unique abilities, effectively using time, why Noah values coaching, and so much more. Show Notes: (3:34)- How do you create things people look forward to (4:29)- Being honest with yourself (7:02)- Challenges to getting started (10:13)- Surround myself with support (14:28)- My unique abilities (18:18)- Effectively using time (20:59)- Coaching is an art valued beyond what we see (25:10)- Accountability (31:21)- Coffee Challenge (32:30)- Serendipity and intentionality in learning (34:32)- How do you choose a coach (36:17)- Unlimited opportunity (39:58)- Money doesn’t make you a different person Resources we may have talked about: https://appsumo.com/ How you can connect with Noah: Instagram: @noahkagan https://okdork.com This episode is brought to you by Revive-Rx. Their supplements help me stay fueled and help me live the motto of #lookgoodmovewell. I personally am a huge fan of the Recover Strawberry, which I use immediately after my training sessions. Use the code “miz10” to get 10% off your purchase. If you wanna grab any book we’ve talked about in the past, head over to theairbornemind.com/readinglist. You’ll see all the books recommended from each guest. And if you want you can get a free audiobook and 30 day free trial there as well. If you enjoyed this episode, please leave a review on iTunes and lemme know what you think. It would really help me out so I can continue creating awesome stuff for you. And remember the greatest compliment you can give is by sharing this with someone else who might enjoy it or somewhere on the web. Once again thank you for being a listener and supporting the show. Until next time.
The Smart Passive Income Online Business and Blogging Podcast
#320: KingSumo creator Noah Kagan teaches how to grow an explosive online following and brand using viral giveaways. You'll also learn how to convert the subscribers you get during a giveaway into customers. Podcast show notes available here: https://www.smartpassiveincome.com/session320
David Kelly is the General Manager of KingSumo, a SaaS product that helps businesses get more customers. Previously, he worked for Ramit Sethi's "I Will Teach You to Be Rich" as well as Sticker Mule, and more. He is a marketing, product strategy, and growth specialist worth lending an ear (or two) to. Some of the topics we discussed: • Leaving jobs you hate • Discovering great companies to work for • Student debt and the current state of college • Simple meditation practice • Self love • Email marketing and business growth • Pushing through fear Episode Resources: David's blog: DMKThinks.org
All boats rise with the tide and instead of competing with each other, musicians should find ways to work together to promote their music. Collaborative marketing is a great way for musicians to promote one another’s music and grow email lists and fan bases. Aligning yourself with musicians who have similar genres, work ethics or even people who are local to you will yield the best results. Use the world maps in Female Indie Musician Community and Female Musician Academy to find artists in your local area to collaborate with. Joint Giveaways 2 or more artists Same genre or same local area Giveaway a bundle of things, each person contributes something Online giveaway software, rafflecopter, KingSumo (one central location for entries) Disclose that entering will get you on the email list – or – Use the follow up method to add people to your email list by offering each item separately (from each musician) Cross promotions You promote someone’s music, they promote yours Promote in newsletters Promote each other on social media (use tags) Joint Promotions Everyone promotes one product Everyone contributes a song Built around an event (holiday music) Collaborative Marketing on Bundles, Compilations & Spotify Playlists Introduces people to a variety of artists Bundles CDs for sale Each person contributes a song for a Spotify playlist PRO TIP: If you’re using my system and not at the end of a goal cycle, put these ideas in your Inspiration Vault for future use so you’re not distracted while completing your goals. If you’re not following my system but want to learn how to set goals that will move your forward in your music career, grab my FREE Smart Goals Workbook! Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
(https://www.addtoany.com/share#url=https%3A%2F%2Ffemusician.com%2Fcollaborative-marketing%2F&title=FEM146%204%20Collaborative%20Marketing%20Strategies%20for%20Musicians) All boats rise with the tide and instead of competing with each other, musicians should find ways to work together to promote their music. Collaborative marketing is a great way for musicians to promote one another’s music and grow email lists and fan bases. Aligning yourself with musicians who have similar genres, work ethics or even people who are local to you will yield the best results. Use the world maps in Female Musician Academy (https://femalemusicianacademy.com/) to find artists in your local area to collaborate with. Joint Giveaways 2 or more artists Same genre or same local area Giveaway a bundle of things, each person contributes something Online giveaway software, KingSumo (https://kingsumo.com/) (one central location for entries) Disclose that entering will get you on the email list – or – Use the follow up method to add people to your email list by offering each item separately (from each musician) Cross promotions You promote someone’s music, they promote yours Promote in newsletters Promote each other on social media (use tags) Joint Promotions Everyone promotes one product Everyone contributes a song Built around an event (holiday music) Collaborative Marketing on Bundles, Compilations & Spotify Playlists Introduces people to a variety of artists Bundles CDs for sale Each person contributes a song for a Spotify playlist PRO TIP: If you’re using my system and not at the end of a goal cycle, put these ideas in your Inspiration Vault for future use so you’re not distracted while completing your goals. If you’re not following my system but want to learn how to set goals that will move your forward in your music career, grab my FREE Smart Goals Workbook (https://breenoble.clickfunnels.com/goalsworkbook) ! Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com (mailto:Bree@FEMusician.com) Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe (http://www.speakpipe.com/femusician) Subscribe to the show on iTunes (https://itunes.apple.com/us/podcast/female-entrepreneur-musician/id981305947?mt=2) Give us a review on iTunes (https://itunes.apple.com/us/podcast/female-entrepreneur-musician/id981305947?mt=2) Listen on Soundcloud (http://www.soundcloud.com/women-of-substance) Show Editing by Jen Edds at 317 Sound Design (http://www.317sounddesign.com/) Music by Stella Ronson (https://soundcloud.com/stella-Ronson) ABOUT HOST BREE NOBLE Facebook (http://www.facebook.com/breenoblemusic) or on Instagram @breenoblemusic (https://www.addtoany.com/share#url=https%3A%2F%2Ffemusician.com%2Fcollaborative-marketing%2F&title=FEM146%204%20Collaborative%20Marketing%20Strategies%20for%20Musicians)
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today’s coaching call is with Brian Matiash of Matiash.com, a photographer who sells a number of products and podcasts at well. He has two main questions. How can he double the size of his email list, and how can he sell without selling out? In this episode I mention a few tools to help with giveaways: KingSumo (for Wordpress) and Gleam.io. Check them out! If you want to be considered for a coaching session, apply via the form at AskPat.com. Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section.
Marketing School - Digital Marketing and Online Marketing Tips
In episode #522, Eric and Neil outline ways that anyone can gain more Facebook fans without having to use paid ads. Tune in to hear their stellar advice on how to build a strong following. Time-Stamped Show Notes: [00:27] Today's Topic: How to Get Your First 1,000 Facebook Fans Without Paid Ads [00:36] Facebook is still important because they link back to other social media apps. [00:58] Blast your email list or whatever social assets that you have. [01:12] In your very first email, link to your Facebook page. [01:24] Use an exit pop-up on your website. For this, Neil likes to use Hello Bar on his Quick Sprout site. [01:33] Using this tactic, Neil gets about 1,000 fans per week [02:00] Think about who you can partner with for things like joint webinars; this will expand your reach. [02:40] You could get 50-100 more followers/subscribers doing collaborations. [02:58] If you want a lot of fans, join Facebook groups that relate to your business and participate. This means that you have to get in on conversations or even start them. [03:32] You can take shortcuts, but shortcuts won't get you loyal fans. [03:41] “Give before you ask.” -Neil Patel [03:47] Neil and Eric give a ton of free advice in order to get return customers and to build an active and enthusiastic fan base. [04:17] Eric thinks giveaways are helpful to building a fanbase. KingSumo or Vyper are great ways to facilitate this. [04:59] Neil likes content gates: he blocks off certain content and makes it “premium” content that is only available to Facebook fans. [05:28] That's it for today! [05:30] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In episode #522, Eric and Neil outline ways that anyone can gain more Facebook fans without having to use paid ads. Tune in to hear their stellar advice on how to build a strong following. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Get Your First 1,000 Facebook Fans Without Paid Ads [00:36] Facebook is still important because they link back to other social media apps. [00:58] Blast your email list or whatever social assets that you have. [01:12] In your very first email, link to your Facebook page. [01:24] Use an exit pop-up on your website. For this, Neil likes to use Hello Bar on his Quick Sprout site. [01:33] Using this tactic, Neil gets about 1,000 fans per week [02:00] Think about who you can partner with for things like joint webinars; this will expand your reach. [02:40] You could get 50-100 more followers/subscribers doing collaborations. [02:58] If you want a lot of fans, join Facebook groups that relate to your business and participate. This means that you have to get in on conversations or even start them. [03:32] You can take shortcuts, but shortcuts won’t get you loyal fans. [03:41] “Give before you ask.” -Neil Patel [03:47] Neil and Eric give a ton of free advice in order to get return customers and to build an active and enthusiastic fan base. [04:17] Eric thinks giveaways are helpful to building a fanbase. KingSumo or Vyper are great ways to facilitate this. [04:59] Neil likes content gates: he blocks off certain content and makes it “premium” content that is only available to Facebook fans. [05:28] That’s it for today! [05:30] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Noah Kagan was fired from Facebook. He was employee #30. “I think they made the right decision to fire me," he said. "One of the big realizations I’ve had in the past few years is that people need to stop fighting their natural skill. My sweet spot is getting things going. My sweet spot is promoting products I love. That was the lesson learned. What I was strong at was not what Facebook needed anymore.” He wrote about it in his free ebook “How I Lost 170 Million Dollars: My Time as #30 at Facebook”. I asked him "how does the average person know what their strong at?" That's what we talk about in this interview. Today, Noah is the CEO of sumo.com, appsumo.com and kingsumo.com. I use these sites to grow and market my business. He also hosts a great podcast, “Noah Kagan Presents” and writes for his blog, okdork.com. 3 min - Noah first came on my podcast 2 years ago. He gave me a challenge: go to a coffee shop and ask for 10% off. The cashier was confused. “You want what?” “10% off,” I said. And I didn't give a reason either. My face was emotionless. She asked her Dad. “We don't do that,” he said. I could feel myself about to throw up. I was going against the normal social protocol. And endangering my life. Any time you step out of your comfort zone and risk being thrown out of the tribe, it signals a reaction in your brain: fear. But now it's much easier. I do challengers almost everyday. Noah does too. And he shared them on his podcast “Noah Kagan Presents.” We talk about more challenges you can do in this interview. 6 min - “I've been experimenting with habits and figuring out how to focus on the essentials,” Noah said. “That's where I'm really starting to explore.” He gave me an example. “Look at your phone right now. What apps have you not used in the last 6 months? Delete them.” He does this with relationships, business, everything. “It helps me realize what really matters,” he said. And appreciate more of the people and places and things he interacts with. I did a similar thing about a year ago, but in a much more macro level. I got rid of everything I owned. Except 15 items. Noah asked me what I miss. “Nothing,” I said. I lied (by accident). A few special things came to mind. But, more importantly, it’s been a year and I haven't replaced it rebought anything I threw away. 9 min - After I got rid of 40 years worth of stuff, I had nowhere to live, so I started another experiment. I threw myself at the mercy of my friends… 10 min - Noah says he doesn't want to hate his week so he did a week of nothing. “I had no meetings, I had no one to be around and I was alone for a week.” He started at point zero. And added back the essentials. “What things really matter in my life? What places? What people?” 11 min - I told Noah what I learned from getting rid of all my belongings… 13 min - “People think of dieting only in health, but can you have a diet in friendships? Look at all the things that are weighing on you,” Noah said, “and start having a diet.” 16 min - Noah was the 30th employee at Facebook. “Why were you fired?” I asked. He told me about the guy who fired him. “He's rich,” he said. “But I think they made the right decision to fire me. One of the big realizations I’ve had in the past few years is people need to stop fighting their natural skill. I call it their sweet spot and my sweet spot is starting out.” Facebook didn't need that skill anymore. So they got rid of him. I wanted to know how the average person finds out what their sweet spot is... 19 min - Noah recommends trying these two strategies to find what you’re really good at. 24 min - I tell Noah one of my signature jokes from my stand up comedy… 27 min - Noah told me about his mentor, Jonathan Coon. He founded 1-800-Contacts and funded the movie Napoleon Dynamite. He has a strategy to “reduce friction in his life.” He goes to the same restaurants and overtips the waiters. They know to seat him at the same table and give him the same meal every time. 29 min - We talk about tipping. Noah said that if he’s ever feeling down, he just tips someone well. It makes him feel good. I take it one step further… 30 min - Noah’s mentor got an Uber. “I want your house,” the Uber driver said. “I’ll tell you exactly how you can get a house like this,” Jonathan said. He was even willing to give the driver the money to start a business that day. Here’s what happened… 35 min - We talked about podcasting. When Noah first started his show, “Noah Kagan Presents” he was recording on his iPhone. Then he asked for feedback and found out his audio quality sucked. “I think anyone can do a podcast,” he said. “But number one: can they do it for 4 years? Probably not. Number two: can they get feedback? Candid, honest feedback from the right people. You can get the wrong feedback from the wrong people, which is not helpful. And then three: can you actually improve it?” He said the key is to always ask for feedback. 37 min - Why EVERYONE should start a podcast. 42 min - Noah put himself out there. “Everyone should get their prostate checked,” he said. “Are you okay?” I asked. He’s fine. We kept talking about health. And how you can A/B test to see what’s really working for you. 47 min - Noah said he tried the 5am challenge. Now he gets up at 6 or 7am. But the challenge is what got him to move the day up earlier. Don’t set goals. Set challenges. 50 min - Noah told me about his no apologies, “choose yourself” challenge. He said, “Don't apologize for who you are.” 52 min - How to say, “no.” 53 min - I started wondering how people can get back on track, because again, a lot of people veer away from what they really want in life. And they recognize this. They veered away early. But want to be happy again. It’s hard because they feel this obligation as part of their day. I know it. I used to feel it too. Sometimes, I still do. But it’s rare. And I think the key to choosing yourself is closing the gap between what you want to do and have to do. Little by little. Day by day. So I asked Noah, “How do you get back on track?” 58 min - We discuss “the elements of a good day.” 1 hour - Noah talks about how he built his business. "If someone told me how long it took to get successful, I may not have ever started,” he said. But that’s why it’s good to be ignorant sometimes. And to just focus on what’s in front of you. "I like to work on problems I have in my life and create things I want to see exist in the world,” Noah said. We unpack this and how it relates to other areas of our lives. 1 hour 2 min - Noah’s tried to learn a bunch of new skills: chess, Hebrew, podcasting. He hired a coach or found a mentor for each one. So I asked him what he’s learned about learning... 1 hour 5 min - We talked about “beginner’s mind.” The feeling you get when something’s new. Or when you’re starting over. Noah moved to Israel after we did this podcast. “Changing relationships or jobs or locations, generally improves life,” Noah said. “For me, what I’ve noticed is that when I live in foreign countries or different cities and do work there, my curiosity is elevated.” 1 hour 7 min - We talk about uncertainty. Noah said that if you’re uncertain about what you should be working on, look to your past. And remember what made you happy. 1 hour 8 min - Noah and I discuss the benefits to hiring a coach or teacher when you’re learning something new. 1 hour 11 min - I explain how I personally use Noah’s business, KingSumo, and how it’s helped my businesses grow exponentially. 1 hour 15 min - Before I ended the podcast I needed new challenges from Noah. He gave me three he’s working on right now and he explains how I can incorporate each into my life. See omnystudio.com/listener for privacy information.
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the best way to improve your blog in order to grow your list and the many online tools you can access that will help you draw people in. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your First Thousand Email Subscribers 00:35 – Email still performs really well because you get to control the message and audience 01:15 – Upgrade your content 01:26 – Providing resources that relate to your topic is going to increase your conversion rate 02:06 – Neil’s first blog didn’t do okay at first 02:24 – Quicksprout, which is Neil’s second blog, performed better 02:33 – Neil’s simple tactic is to improve your blog 02:43 – Find similar blog posts in your space that are ranking and check their comments 03:03 – Check the number of comments per blog post 03:18 – “The more comments they get, the more engaged viewers they have” 03:28 – Check the 10 most popular blogs per comment 03:40 – Pay each of them a few dollars and ask them to write and link to your new blog, ask their audience to subscribe 04:25 – Use KingSumo contests 04:28 – This is a plugin from WordPress where you can set a contest 04:50 – The more people who share this contest, the more entries they’re going to get—so they’re incentivized to participate 05:22 – LeadQuizzes can create quizzes and get people to opt-in 05:59 – Facebook ads and Lead ads are good tools too 06:08 – LinkedIn ads where people can do one-click lead form fills 06:16 – Use MeetEdgar to schedule your social media posts at $49 a month 00:51 – That’s it for today’s episode! 3 Key Points: Email is still one of the best platform because you can control the message and choose the audience. It doesn’t hurt to pay a little to improve your email list. Contests, quizzes, and ads are great tools to find leads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the best way to improve your blog in order to grow your list and the many online tools you can access that will help you draw people in. Time Stamped Show Notes: 00:27 – Today's topic: How to Get Your First Thousand Email Subscribers 00:35 – Email still performs really well because you get to control the message and audience 01:15 – Upgrade your content 01:26 – Providing resources that relate to your topic is going to increase your conversion rate 02:06 – Neil's first blog didn't do okay at first 02:24 – Quicksprout, which is Neil's second blog, performed better 02:33 – Neil's simple tactic is to improve your blog 02:43 – Find similar blog posts in your space that are ranking and check their comments 03:03 – Check the number of comments per blog post 03:18 – “The more comments they get, the more engaged viewers they have” 03:28 – Check the 10 most popular blogs per comment 03:40 – Pay each of them a few dollars and ask them to write and link to your new blog, ask their audience to subscribe 04:25 – Use KingSumo contests 04:28 – This is a plugin from WordPress where you can set a contest 04:50 – The more people who share this contest, the more entries they're going to get—so they're incentivized to participate 05:22 – LeadQuizzes can create quizzes and get people to opt-in 05:59 – Facebook ads and Lead ads are good tools too 06:08 – LinkedIn ads where people can do one-click lead form fills 06:16 – Use MeetEdgar to schedule your social media posts at $49 a month 00:51 – That's it for today's episode! 3 Key Points: Email is still one of the best platform because you can control the message and choose the audience. It doesn't hurt to pay a little to improve your email list. Contests, quizzes, and ads are great tools to find leads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Sean, who asks about building traffic to his blog. Which method is best for a new blog: SEO or content marketing? Sean’s site is http://flighttrainingpro.com. I recommend using Yoast SEO WordPress plugin to help you include the correct SEO fields (https://wordpress.org/plugins/wordpress-seo/); All in One SEO Pack is also a good alternative plugin (https://wordpress.org/plugins/all-in-one-seo-pack/). This is the FoodTruckr article I mentioned (http://foodtruckr.com/2013/10/what-i-wish-id-known-before-starting-my-food-truck/). The giveaway plugin I recommend is KingSumo (http://kingsumo.com/). Do you have a question about traffic growth? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.freshbooks.com/askpat and enter "Ask Pat" for more information.
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the year” feel in your marketing. Time Stamped Show Notes: 00:27 – Today's topic: How to Integrate the Holiday Seasons into your Marketing Campaign 00:37 – Have a holiday calendar 00:53 – Google “Holiday Campaigns” to know what others are doing 01:05 – Offer discounts and promotions 02:10 – Make sure you have your products in stock 02:43 – Promote holiday campaigns in advance 03:44 – Set partnerships and promotions beforehand 04:43 – Have upsells and downsells to maximize profit per user 05:22 – Use contests for holidays 05:35 – KingSumo is one contest platforms you can use 06:09 – Put countdown timers like PlusThis in the emails to set the urgency 06:47 – That's it for today's episode! 3 Key Points: Discuss with your team what you can offer for the holiday seasons. Make sure your inventory is fully stocked BEFORE the holiday promotion begins. Discounts and promotions during holidays is a SURE and effective way to sell. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the year” feel in your marketing. Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate the Holiday Seasons into your Marketing Campaign 00:37 – Have a holiday calendar 00:53 – Google “Holiday Campaigns” to know what others are doing 01:05 – Offer discounts and promotions 02:10 – Make sure you have your products in stock 02:43 – Promote holiday campaigns in advance 03:44 – Set partnerships and promotions beforehand 04:43 – Have upsells and downsells to maximize profit per user 05:22 – Use contests for holidays 05:35 – KingSumo is one contest platforms you can use 06:09 – Put countdown timers like PlusThis in the emails to set the urgency 06:47 – That’s it for today’s episode! 3 Key Points: Discuss with your team what you can offer for the holiday seasons. Make sure your inventory is fully stocked BEFORE the holiday promotion begins. Discounts and promotions during holidays is a SURE and effective way to sell. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
In this episode Shawn Manaher, founder of Book Marketing Tools and Reader Deals tackles how authors can use free books, legitimate reviews, and networking with other authors to build long-term book sales. Show Notes: -What is the real value of having a perma free book available to readers? -Shawn talks about the EBook Lister Tool and how they chose the sites included in the tool. -How you can create a sales funnel with your free book and The Costco Effect. -Why you need to know the lifetime value of a reader. -Shawn's Smarty Pants Tip: The hottest new book marketing strategy and how to use it: Partnered Promotion Giveaways Show Links: Pre-order Chris' new book now and get a comprehensive online course with the book for just $0.99 until November 1. Link to Amazon: http://amzn.to/2dRIefz Link to Kobo: http://bit.ly/2eIVSEz Book Marketing Tools website: http://bookmarketingtools.com/ Reading Deals website: http://readingdeals.com/why Follow Shawn on Twitter: @ShawnManaher Ebook Submission Tool: http://bookmarketingtools.com/submission-tool-features Link to The Author Hangout Podcast: http://theauthorhangout.com Link to KingSumo (giveaway application): https://kingsumo.com/ Click for link to Stephen Campbell's post on how to leave a review on iTunes Don't forget to go to the podcast page at cksyme.com/podcast and leave a question or comment. We'd love to hear from you.
01:44 - Handling Initial Client Meetings 17:17 - Proprietary/Intellectual Property Lead Generation Trust Velocity Trade Secret 22:56 - Content Upgrades Philip Morgan: A Minimum Viable Funnel (MVF) 29:53 - Pitches 32:28 - If/When Property Becomes Public This American Life #427: Original Recipe 36:10 - Year-end Reports Picks KingSumo (Reuven) Google Keep (Jonathan) Jonathan Stark: How To Write Proposals That Close Without Lowering Your Prices (Jonathan) Lead Generation Trust Velocity (Philip) SendOwl (Philip) Heap Analytics (Philip) The Primal Blueprint (Chuck)
01:44 - Handling Initial Client Meetings 17:17 - Proprietary/Intellectual Property Lead Generation Trust Velocity Trade Secret 22:56 - Content Upgrades Philip Morgan: A Minimum Viable Funnel (MVF) 29:53 - Pitches 32:28 - If/When Property Becomes Public This American Life #427: Original Recipe 36:10 - Year-end Reports Picks KingSumo (Reuven) Google Keep (Jonathan) Jonathan Stark: How To Write Proposals That Close Without Lowering Your Prices (Jonathan) Lead Generation Trust Velocity (Philip) SendOwl (Philip) Heap Analytics (Philip) The Primal Blueprint (Chuck)
In the previous days I have come across the same topic several times. Then I thought that maybe you have not heard of it yet so decided to let you know about this. What I am talking is Amazon Giveaways. Amazon let’s you create and promote a giveaway of items that are sold there. The interesting part of this for us is that we can now create kindle ebook giveaways. What many authors did before was organizing book giveaways – mainly on Goodreads. Unfortunately you could give aways only paperbacks. I tried a giveaway of my first novel Highfall on Goodreads and although it did bring visibility to my book it did not impact the sales figure.So why is Amazon giveaway different you may think. Well before I dive into this, I have to make a disclaimer. It seems like the Amazon giveaway can organize only the US residents, so if you have amazon.com account but no US address linked to your account then you won’t be able to make it… Hopefully they will roll over to the other markets soon too. The good news though is that you don’t have to be in KDP Select to be able to organize giveaways and of course giving away ebooks is more affordable and there are no shipping charges involved obviously.Ok now let’s see why would you as an author possibly want to make an Amazon giveaway.The first obvious reason, of course is get your book front of more people. And since those who have already purchased your book are not eligible for your giveaway you will end up will be reaching new potential readers.The second good thing is that all the participants, who have not won the giveaway get the free sample of your book. Which means that the potential new readers will probably get the taste of your writing style.Another good thing is that when you organize your book’s Amazon giveaway you can choose chose an option where in order to participate people have to follow you on your Amazon’s author page. This means that whenever you have a new book out all who follow will be notified. It is not as good as having them on your e mail list of course, but it is most probably the closest thing you can get with Amazon.To wrap this topic up I’ll just need to say that your giveaways can last up to 30 days, ebooks purchased for the giveaway are non-refundable and you can check there is a Twitter hashtag #AmazonGiveaways you can follow. And maybe the best part of it all is that those who have tried the Amazon giveaways tell that it impacts book’s sales ranking.Ok, that was it about the Amazon.Now I will share my ideas about giveaways in general.I personally feel uncomfortable, when things are not under my control. That is why strategies, which rely on specific social media channel, or only one platform, or an audience, which is not mine are not my favorite. I mean what if something happens to Facebook one day? Where do I find all those people who liked my page… You see what I mean right?That is why I prefer to put time and effort bringing my audience to my place, that is my website and my e mail list. Are you already there btw? If no check out anialexander.comHaving that said I prefer to use KingSumo’s giveaway plugin for WordPress. The giveaway is done so that it increases participant’s chances to win when they share your contest like crazy and therefore it easily goes viral. But that is just the bonus. The best thing is that you are getting the list of all participant’s emails, which you can later use. I have used this only twice for now, but have seen great results with both giveaways.The things is… if you are unknown writer like me, most probably people will not be interesting in your book’s giveaway, because they have not read you yet and they have not heard your name either, right?Continued on anialexander.com/giveaways-and-your-book-marketing/Click to view: show page on Awesound
In the previous days I have come across the same topic several times. Then I thought that maybe you have not heard of it yet so decided to let you know about this. What I am talking is Amazon Giveaways. Amazon let’s you create and promote a giveaway of items that are sold there. The interesting part of this for us is that we can now create kindle ebook giveaways. What many authors did before was organizing book giveaways - mainly on Goodreads. Unfortunately you could give aways only paperbacks. I tried a giveaway of my first novel Highfall on Goodreads and although it did bring visibility to my book it did not impact the sales figure. So why is Amazon giveaway different you may think. Well before I dive into this, I have to make a disclaimer. It seems like the Amazon giveaway can organize only the US residents, so if you have amazon.com account but no US address linked to your account then you won’t be able to make it… Hopefully they will roll over to the other markets soon too. The good news though is that you don’t have to be in KDP Select to be able to organize giveaways and of course giving away ebooks is more affordable and there are no shipping charges involved obviously. Ok now let’s see why would you as an author possibly want to make an Amazon giveaway. The first obvious reason, of course is get your book front of more people. And since those who have already purchased your book are not eligible for your giveaway you will end up will be reaching new potential readers. The second good thing is that all the participants, who have not won the giveaway get the free sample of your book. Which means that the potential new readers will probably get the taste of your writing style. Another good thing is that when you organize your book’s Amazon giveaway you can choose chose an option where in order to participate people have to follow you on your Amazon’s author page. This means that whenever you have a new book out all who follow will be notified. It is not as good as having them on your e mail list of course, but it is most probably the closest thing you can get with Amazon. To wrap this topic up I’ll just need to say that your giveaways can last up to 30 days, ebooks purchased for the giveaway are non-refundable and you can check there is a Twitter hashtag #AmazonGiveaways you can follow. And maybe the best part of it all is that those who have tried the Amazon giveaways tell that it impacts book’s sales ranking. Ok, that was it about the Amazon. Now I will share my ideas about giveaways in general. I personally feel uncomfortable, when things are not under my control. That is why strategies, which rely on specific social media channel, or only one platform, or an audience, which is not mine are not my favorite. I mean what if something happens to Facebook one day? Where do I find all those people who liked my page… You see what I mean right? That is why I prefer to put time and effort bringing my audience to my place, that is my website and my e mail list. Are you already there btw? If no check out www.anialexander.com Having that said I prefer to use KingSumo’s giveaway plugin for Wordpress. The giveaway is done so that it increases participant’s chances to win when they share your contest like crazy and therefore it easily goes viral. But that is just the bonus. The best thing is that you are getting the list of all participant’s emails, which you can later use. I have used this only twice for now, but have seen great results with both giveaways. The things is… if you are unknown writer like me, most probably people will not be interesting in your book’s giveaway, because they have not read you yet and they have not heard your name either, right? Yup… But what you can do is - choose several bestseller’s in your genre or around your book’s topic and have a bundle of those books with yours inside as a giveaway. Like that you will gain a list of people, who are interested in your genre or topic and are your potential readers. And even if they don’t read your book (although part of them will check it out I think) you will still have their names and email address.