Podcasts about millennial media

It's hard to remember a time when newsletters weren't flooding every inbox but today's guests were on the forefront of bringing easily digestible news directly to their audience. Today on Found, Becca is joined by Carly Zakin and Danielle Weisberg, co-founders and co-CEOs of theSkimm which is a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. They talked about how they've navigated the digital media industry for over a decade, how they pitched this to investors when they were new to the game, and the importance of building a team that aligns with your vision.They also talked about:The importance of having a direct line to your audience and the benefit of building on your own platform, not on social mediaTheir grassroots marketing in the early daysHow one thing they nailed from the beginning is having a unique voice. (0:00) Introduction(1:35) being on the forefront of millennial media companies(6:08) the power of email marketing(8:35) the early days and bootstrapping(14:07) Not fitting the silicon valley mold(17:34) the co-founder relationship(23:11) Leadership styles and growing a company(29:31) Prioritizing growth Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity and Chain Reaction. Subscribe to Found to hear more stories from founders each Connect with us:On TwitterOn InstagramVia email: found@techcrunch.com

In this episode we discuss:[00:02:12] How did Nitin's definition of "impact" change over time?[00:03:44] When did Nitin join the VC industry, and what was the market condition at that time?[00:07:54] What was the most important lesson Nitin learned from his time at NEA (New Enterprise Associates)?[00:10:50] How is the VC industry different in the US compared to India?[00:16:06] What are some things that founders in India don't understand about VCs?[00:20:29] Why did Nitin become interested in EdTech?[00:23:00] What is Nitin's view on the future of EdTech in India and the role of AI in the sector?[00:27:00] What is Antler and what is its mission in the startup ecosystem?[00:28:23] What specific pain points is Antler India addressing for founders in the ideation phase?[00:29:01] How does Antler differentiate itself from traditional venture capitalists?[00:30:30] How does Antler's global network benefit startups in India and help them think about their products and teams differently?[00:31:14] What does Antler focus on in the early stage investing process, particularly at the pre-seed stage?[00:31:54] Does Antler only look for future founders in colleges or does it consider applicants from various backgrounds?[00:32:35] What is the Antler India Fellowship, and how does it help democratize entrepreneurship?[00:35:00] How does Antler reduce the cost of experimenting and building startups, and what are the key factors that Antler considers when evaluating founders?[00:38:00] What are the challenges and limitations of venture capital in India?[00:41:25] What factors make India a promising market for startups, and what are some counter examples that indicate the potential for significant success?[00:44:00] What is the role of a VC, and what are the key learnings and qualities required to be successful in venture capital?[00:47:29] How do ONDC and Web3 differ in their approach to decentralization, and what are the challenges and opportunities for both?[00:52:15] What are some of the potential benefits of ONDC for small businesses in India, and how could it bridge the gap between digital payments and digital commerce?[00:54:16] Where does Nitin see Antler India in 10 years and what is the desired impact on the startup ecosystem?AboutNitin is a seasoned early-stage investor, having invested in 60+ tech startups in multiple geographies. With First Principles, he built a thesis-driven proprietary portfolio of 40+ angel investments backed by marquee investors. As the founder of Incrypt Blockchain, he has been the first Indian VC to play an active role in fostering India's blockchain ecosystem. Nitin and his team have invested in 16 blockchain projects since 2017, with the Incrypt Blockchain portfolio spanning projects such as Arweave, Mudrex, OnJuno, BAT, Ocean, Molecule, Persistence and more.Previously, Nitin was a founding team principal at Lightbox Ventures, one of India's leading consumer-focused VCs, where he helped build the first two funds since the very inception.Earlier in his career, he learnt the ropes of the VC business in the US, while being at New Enterprise Associates (NEA), one of the world's preeminent venture funds. At NEA, he worked on multiple investments with successful IPO/M&A outcomes (Millennial Media, AddThis, OPower, etc.) and co-led the firm's first education technology investment. He also served as an early executive at EverFi (one of the world's largest education networks, $250M raised), and started his career as a technology investment banker at UBS Investment Bank in San Francisco.Nitin holds an MBA from The Wharton School, and two degrees from the University of Southern California. He serves on the India Advisory Boards of AngelList, the USC Viterbi School and The Better India, and advises the Indian government (NITI Aayog) on frontier tech policy.

Lauren Sherman joins Ben to chart the rise and fall of Refinery29, a $400 million victim of the Vice Media bankruptcy. Then they turn to the masthead succession drama at WSJ. magazine after the ouster of Kristina O'Neill. For more from Lauren and Line Sheet - https://puck.news/newsletter_content/the-chanel-spell-more-wsj-goss-a-designer-exit/?utm_medium=organic&utm_source=thepowersthatbe20230524 To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

The one where we meet the Fresh Prince of ATX. We're back this week with the second installment of our current #OrganicWithOG miniseries! Throughout the month of November, we are hosting #BlackMediaMonth - an ode to the black ass voices doing the behind-the-scenes work to build community and illuminate creatives' voices on their platforms. This week, we are joined by (arguably) the most famous guy in city! After @ogadriana lets her ego get a few bars off, we chop it up with Fresh Knight - a radio and podcast host, Blerd, and pioneer in the city when it comes to black, Millennial Media. Not only has he been in the game for 15 years and counting, but Fresh has deep roots in Austin and has been a driving force behind getting the voice of Austin hip-hop on the map. Find Fresh! www.newfreshcity.com IG: @freshknight, @thebreakskutx, Twitter: @fresh_knight For questions, comments, or concerns (and NO weird shit), email us at organicwithog@gmail.com! Find us here: IG: @organicwithog, @ogadriana Twitter: @ogadriana_ YouTube: OG Adriana https://linktr.ee/Ogadriana --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/organicwithog/support

Having led global businesses and revenue lines at the world's foremost marketing, ad tech and media companies, Lewis joins Martin as its president with more than 20 years experience in digital media. Prior to joining Martin, he was responsible for managing a leading demand side platform's global inventory supply chain, as well as that company's mobile, video and advanced TV, streaming audio, digital out of home (DOOH), social and emerging channels businesses. Before that, he led sales/revenue, business development, marketing and other functional areas at companies including ad tech platform Polymorph (acquired by Walmart), Millennial Media (acquired by Verizon), BrightRoll (acquired by Yahoo/Verizon), Lightningcast (acquired by AOL), and DoubleClick (acquired by Google.)

For this very special #FabulousOver40 Fireside Chat edition of the podcast, I am having a conversation with the phenomenal and MACKnificent...Mack Mckelvey — who is the Founder and CEO of SalientMG, a strategic marketing firm focused on accelerating market position for growth stage tech companies... And also who I had the pleasure of featuring in the #FabulousOver40 Spotlight Series on LinkedIn! During this episode, Mack and I chat about her professional journey, her passion for diversity, equity, and inclusion, the importance of community, and the power of your "name."   About Mack Mack McKelvey is the Founder and CEO of SalientMG, a strategic marketing firm focused on accelerating market position for growth stage tech companies, and also the executive presence and visibility for their respective leaders. SalientMG's clients have included Rovio (Angry Birds), Etsy, Verizon, Starwood Hotels, UberMedia, Ogury, Caesars Entertainment, ExecOnline, Whitebox and Sparkfly. A true catalyst of positive disruption at the highest echelon, Mack has been leading transformative teams throughout her 20+ career. Prior to SalientMG, Mack was the Senior Vice President of Marketing at Millennial Media, from the company's start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, and British Telecom; she began her career at Lucent Technologies/AT&T. Mack is also a consistent and relentless advocate for diversity, inclusion, and representation in business, technology, and advertising. As a thought leader, she is a contributor to Fortune, Entrepreneur, MediaPost, Luxury Daily, CMO.com, and other business and trade publications on leadership, diversity, visibility, management, and marketing innovation. Mack worked with Business Insider to create the 2016, 2015 and 2014 lists of “The Most Powerful Women in Mobile Advertising”. In 2013 and 2012, Mack was named one of “The Most Powerful Women in Mobile Advertising” by Business Insider. Mack is also a startup tech advisor, investor, speaker, and business/industry awards' judge. She serves on the Advisory Boards of technology startups, including Real Atom, a commercial real estate fintech startup based in DC. Mack is also on the Board of Directors for Creative Spirit, a non-profit which seeks to create jobs for the intellectually and developmentally disabled, and she participates in ACP's US Military Veterans Mentor Program.   Mack's Personal Theme Song “Return of the Mack”, by Mark Morrison   Thank you for listening! Thank you so very much for listening to the podcast. There are so many other shows out there, so the fact that you took the time to listen in really means a lot!

Paul Martino is a Venture Capitalist and a Managing General Partner and Co-founder of Bullpen Capital. Before forming Bullpen in 2010, Paul was an active angel investor and personally invested in the first rounds of Zynga (NASDAQ: ZNGA), TubeMogul (NASDAQ: TUBE), and uDemy. He sold a company to Millennial Media before its public offering (Condaptive) and to Marketo before its public offering (Crowd Factory). He's an eight-time company founder, movie producer, and now sports entertainment venue operator. Paul's production company gave rise to the film Inside Game, a movie about the 2007 NBA betting scandal. Paul's early online gaming innovations in multi-player user experience from over 30 years ago are the inspiration for several modern social gaming offerings. He holds over a dozen patents on core social networking concepts, content targeting, and recommendation systems. In this episode… If you walked into a meeting with the legendary CEO coach Bill Campell, would he take you on as a protégé? Imagine going into that meeting with Bill and convincing him to come out of retirement to become your coach. What type of entrepreneur would that make you?  You become a darn good one with loads of lessons for repeat success. Paul Martino had to become that type of entrepreneur after working with Bill Campbell. Paul has since built eight companies and is now a venture capitalist. What are some of the lessons he learned from greats like Bill Campbell and Randy Komisar on becoming a serially successful entrepreneur?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Paul Martino, Managing General Partner and Co-founder of Bullpen Capital. Paul walks through his journey as an eight-time founder, how he met and convinced Bill Campbell to come out of retirement — and become his coach, the type of companies Paul invests in now, and lots more.

**This episode is brought to you by MuteSix, Repeat, and CartText**   To help brands grow and save them money - that's the mission of Whitebox. Today we have Marcus Startzel, CEO of Whitebox, an e-commerce technology company. Whitebox's roots are founded in helping its customers sell on marketplaces and specifically Amazon. The company thinks of itself as a unique platform to buy and sell but is grounded in a deep level of technology. Marcus served for five years in the U.S. Navy as a submarine officer after graduation. His Navy experience set a foundation for operation, technology, and engineering for him. The main lesson: Just as with the Navy, where “the boat comes first,” in the world of business, the “company comes first.” Be prepared for challenges. To Marcus, the element of trust is one of the key empowerments for an organization - be it a family unit or a business. In part 1, Marcus talks about: * Gratefulness for this wife, who has provided guidance and support. * Overview of the brand. * The importance of his time working with industry leaders such as Advertising.com and Millennial Media. * Lessons learned during his stint as a U.S. Navy submarine officer and how those lessons should be utilized every day in the corporate world. Join Ramon Vela and Marcus Startzel as they break down the inside story on The Story of a Brand. For more on White, visit: https://whitebox.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand's customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/

Stop chasing malware and redirects. About Matt Gillis Matt has over 20+ years of mobile, media, and technology expertise with a history of the building and operating companies from startup to scaled global market leader delivering $1B+ in annual revenues. Strong ability to create relationships, lead people and construct high-performing teams regardless of geographic location through tremendous change with a track record of exceptional results. Most recently, I served as SVP, Publisher Platforms of Oath, where I led the team responsible for our global publisher-facing programmatic and monetization tools and services - a business that delivered over a billion dollars in annual revenue. In this role, I was responsible for leading and integrating a team of 200 people globally consisting of the legacy AOL and Yahoo teams responsible for publisher success with our products. A mobile industry veteran my entire career, I joined Oath via the AOL acquisition of Millennial Media where I served as President of the Company’s Platform business. I was also a key member of the Millennial Media leadership team that took the Millennial Media public on the NYSE in 2012. Millennial Media was acquired by AOL (a Verizon company) in October 2015 for $250 million. https://www.clean.io/

In this episode of PixlFeed Radio I have the pleasure to interview Matt Gillis who is the CEO of clean.io, the emerging leader in the prevention of crossplatform malvertising. clean.io’s quarterly Smart Report details malvertising and ad revenue trends gathered from tens of billions of impressions each month, in real time, on over 7 million websites and apps across the clean.io network.Prior to joining clean.io, Matt was SVP of Publisher Platforms at Verizon subsidiary Oathwhere he led the team responsible for the company’s billion dollar plus global publisher facing programmatic and monetization business unit. A mobile industry veteran, Matt joined Oath via the AOL acquisition of Millennial Media where he served as Presidentof the company’s platform business and was a key member of the Millennial Media leadership team that took the company public on the NYSE in 2012. Millennial Media was later acquired by AOL (a Verizon Company) in October 2015.You can follow Matt Gillis Here:

We’ve all seen it — maybe some of us have even fallen for the trick — you’re on an ecommerce site and a big “Wheel of Savings” pops up. This innocent-seeming discount offer, though, isn’t what it seems, and it’s doing damage to the end-user spinning the wheel, and the site the wheel pops up on. The world of malvertising and browser extensions has been causing headaches in the ecommerce world for years and brands are constantly looking for ways to fight back and regain control of their websites. Matt Gillis is helping with that mission. Matt is the CEO of clean.io, which offers real-time protection against malicious actors and code for some of the most-trafficked websites in the world. On this episode of Up Next in Commerce, Matt takes us through some of the methods bad actors are using to install malicious code on ecommerce sites, and he gets into the nitty gritty of why browser extensions like Honey and Wikibuy are hurting brand bottom lines, and why those extensions are making marketing attribution nearly impossible. But he also offers some solutions, too, so that ecommerce brands can finally win back control of the user experience. Enjoy this episode!Main Takeaways:Good Guy or Bad Guy?: Traditionally, malvertising is done by bad actors who infiltrate websites and take over through ads. But in the world of ecommerce, the bad actors are actually manifesting in the form of Fortune 100 companies that profit from website extensions like Honey and Wikibuy, which disrupt the user experience of the customer on the original ecommerce site. Solving that problem is the challenge for ecommerce brands that want to take back control.Sneakily Effective: In the malvertising world, the bad actors are at the top of the marketing game. They can achieve a 100% click-through rate at little to no cost because they are using sly, untraceable strategies. Targeting and eliminating those malvertisers is critical in order to level the playing field for ecommerce marketers to have success moving forward.Last Line of Defense: Publishing platforms hold most of the responsibility for the end-user experience. Everybody has a role to play in minimizing the risk of malicious buyers or advertisers, but ultimately, the publisher is the last line of defense against malvertising moving into the user experience, and they should be held accountable.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hey everyone. And welcome back to Up Next In Commerce. This is your host, Stephanie Postles co-founder at mission.org. Today on the show we have Matt Gillis, the CEO at clean.io. Matt, welcome.Matt:Stephanie, thanks for having me. I'm excited.Stephanie:I am very excited to have you here. We were just talking about how cool your background is, and I think that's actually kind of a fun place to start of where you're at in the world. And tell me a bit about your background.Matt:Yeah. Hey, so I'm in Baltimore and we actually just took possession of this office in February, right before the pandemic. And so the irony is I've been here every day since the pandemic started pretty much.Stephanie:By yourself?Matt:But I'm by myself. So we have 4,000 square feet. We just did the mural right before the pandemic and no one on our team has been able to experience it pretty much. But yeah, cybersecurity company located in Baltimore, we're about 45 people, I guess you could say solving this problem of untrusted and malicious JavaScript that is ruining user experiences in revenue across the internet. That's us in a nutshell.Stephanie:Cool. Well, I am really excited to dive further into clean.io. Before we do that though, I was hoping you can kind of go through your background because I saw you've worked at places like AOL, you've been in publishing. You've been in ad space. Tell me a bit about what you did before you came to clean.io.Matt:So full disclosure, I'm old. And so I've been around a little bit. I've had some fun. But yeah, I think key things I've spent probably the last 20-ish or so years in a couple of different capacities. Right out of university, I started in the mobile industry and mobile at that time was just making phone calls, that's it. There wasn't even texting then.Matt:In fact, my job back in those days was I would stand on a golf course at a golf tournament and let people make free phone calls because that was the cool thing to do then. No one had cell phones and if they did, they were like those brick ones. You remember those ones that you couldn't fit in your pocket?Stephanie:Yeah. And you were the cool guy like, "I've got access to an awesome phone, anyone want in?"Matt:Yeah. And listen, men and women would come up to me and they'd be like, "Can I call back and check and see if I have any messages?" And so that was the cool thing to do then. I know it sounds so crazy that was a thing at some point, but yeah. So I worked at mobile operators in the early stages of my career.Matt:So I worked at Bell Mobility in Toronto, Canada. I'm from Toronto. And then I moved down here to work at Verizon Wireless. And at the end of my tenure at Bell Mobility and my tenure at Verizon, I was focused on some of the services that you live by on your cell phone today. So this was in kind of late '99 and then the early 2000s of things like video on demand on your phone, playing games on your phone, downloading ringtones on your phone, I'm sure you did that.Stephanie:Oh, ringtones, yeah [inaudible].Matt:They were, obviously a huge business at some point.Stephanie:Now if my phone rings I'm like, "Stop it, what are you doing? Who's calling me? Don't call me, text me."Matt:Put it on mute. Yes, exactly. So I was kind of part of the foundational days of things that you would do with your phone, before the iPhone. And then I went and took a swing at being an entrepreneur and joined a little small video game company. Our biggest game was Who Wants to Be a Millionaire? We did a lot of TV game shows. So we did, Are You Smarter than a 5th Grader? And things like that.Matt:So I kind of walked the mile as a publisher for a while and then Capcom, which is the Japanese video game company acquired us. So I ran their publishing business for a few years and I got to experience what it's like to be a publisher and how hard it is to make money.Matt:And that was kind of in those early days of the iPhone where I'd say to people, "You'll go and spend $5 on this latte, but you won't pay $5 for unlimited use of a game over a period of time." And this is back in 2008, 2009. And so we had a real struggle and people weren't wanting to pay for our games. They want them free and free became kind of the thing on the iPhone.Matt:And so recognizing that struggle, I actually joined this company called Millennial Media, which was one of the earliest mobile ads platforms for app developers, helping app developers make money with ads. Some of our biggest customers at the time were like Words with Friends, if you've played Words with Friends-Stephanie:Yes, I have.Matt:... ads in every game. So we were kind of one of the foundational tech partners with folks like Words with Friends and various other games across the internet and apps. Did that for eight years through an acquisition with Verizon and AOL. And then we acquired Yahoo. So I ran the publisher platforms business at the combined entity of those companies, which was awesome.Matt:And one of the biggest problems in my time over that period was this thing called malicious ads, or malvertising as they call it. You probably are familiar with when you're scrolling away on your phone and all of a sudden it redirects you and says, congratulations, you won an Amazon gift card. And you're like, "I didn't click anything." Or spin the wheel for your chance.Stephanie:Yeah. I did that once I fell for it. I was like, "Oh, I spun it." I couldn't help it.Matt:Never spin the wheel, Stephanie.Stephanie:I only did it once, but yeah, afterwards I'm like, "That was a bad call. Why did I do that?"Matt:Yeah. So it was a big problem in my past life. And there were a few folks that were solving this problem and two of them were folks that I had worked with at AOL. When I left, it was called Oath at the time, which is Verizon Media now.Matt:I went and had lunch with these guys and they told me that they were spinning up this company called Clean Creative and set to solve this problem of malvertising. And I didn't have a job and it was getting too cold to golf. And so I said, "Hey guys, can I be an intern?"Matt:And so I came and hung around for a couple of days a week. And I was like, "You guys are really onto something here because this was a massive problem in my prior life." And so I said, "Hey, can I have the keys?" And they obliged. And that's how I'm here, started as the CEO two years ago. And we've kind of been blowing it up ever since. That's awesome.Stephanie:Yeah, such a fun story. So what is your day to day look like now? And what's your best day in the office look like while you're there by yourself? Are you around skipping around bicycling around the big office? What is your days look like?Matt:I do pace and I get my steps in over there. Day-to-day, we're startup, so we're small. And so as any of your listeners would know at a startup you do everything, and you take the trash out and you sign big contracts, hopefully you raise money. You kind of do run the gamut. So it's a little bit of everything. If you've worked at a startup you know that generally speaking, there's epic highs and epic lows. And so you have those days where you are the king of the world and you and your team are high-fiving and celebrating. And that's a little different now because you got to do it all virtually.Matt:Part of being at a startup is you get that culture of everybody generally speaking, being in an office like this, but we're a widely distributed culture now. We were before the pandemic where we kind of had, I don't know, five or six or seven locations among all of our people, but now we have 40 locations. So it's just like any other gig except there's really no net underneath you. You're walking this tightrope and hopefully you get to the other side.Stephanie:Yes. I definitely feel that.Matt:It's fun though. Isn't that why you do it?Stephanie:I mean, yeah, it's definitely really fun. Other times you're like, "Oh my gosh, I'm responsible for so many lives." And then other days it's like, "This is fun." So it's a good balance.Matt:Yeah. I mean, I won't lie. I had months of sleepless nights when we were raising money. We most recently raised our series A and we started raising it in March, right at the beginning of the pandemic. And yeah, all these people's jobs, for me, the pressure was on me to make sure that we could raise money and continue on this mission.Matt:The reality is, is the people behind the scenes are the ones that actually made my job easy because they're the ones that enabled me to go and tell the story of our massive revenue growth and our massive traction and our product market fit and all of that sort of stuff.Matt:Startups are hard, but there's a reason that many people once you leave the big company and you actually go and take your swing, that becomes the thing that you keep doing and doing and doing because you like having that euphoric feeling.Stephanie:Yeah. No, I definitely agree. And I mean, I think it's a good reminder too, as the CEO at any company to kind of get out of your way and hire a team that can support you and do things, but then let you do the higher level things like selling, raising money, such is a good point for, I think a lot of business owners who want to kind of stay attached to, "I've always been coding." Or, "I always did this part of the business." You need to step away and find people who can step in for you so you can go on to the next thing.Matt:Yeah, and focus on your strengths. Don't try and overcompensate and really... We did this thing called StrengthsFinder with our leadership team. And it was really about figuring out what are the strengths across this group of people that are practically leading the company. And you go, "Okay, well, I'm really good at this, this and this. And you're really good at this, this and this. Wow. We compliment each other. I should continue to keep doing this stuff. And boy, we should just let you handle all of this sort of stuff." So yeah, hire a diverse team and hire people that are way smarter than you and you'll be successful.Stephanie:So how have you seen the digital security landscape change? Maybe even over just the past year or two, what new things are popping up, what should e-commerce owners be aware of right now that maybe wasn't happening last year or two years ago?Matt:I would say that where we cut our teeth was in this malvertising space and what it is, is malicious JavaScript that's kind of being injected into the user experience through ads. And what we've seen is that the bad actors, the people that are doing it, are getting even more sophisticated over time. They have figured out how to get around the systems. They've figured out how to get around the checks and balances.Matt:And we kind of stumbled into this e-commerce world where we were protecting, we're protecting some of the biggest websites on the internet. There's seven million websites that run our code. Probably many of the websites that you go to everyday either to get your news or to read entertainment gossip, or that sort of stuff if you do.Stephanie:No.Matt:I'm not saying you do Stephanie, but we protect all of those sites; every single page view on those pages, we make sure that the user experience is protected and revenue's protected. And by the way, in that world, it's folks that I would say, delivering malicious JavaScript. What we started seeing in the e-commerce world is there's this whole phenomenon of what I would call untrusted JavaScript.Matt:Now in either case, the premise is you own your website. You should be able to control everything that executes on your website. You should be able to protect your user experience. You should be able to dictate your user experience because it's your website. On the malvertising world, what we saw happening was if folks had ads on their website, they had lost control of the user experience. They had lost control of revenue because any bad actor could just buy an ad and take over the user experience and get you to spin the wheel.Stephanie:Only once, but yes.Matt:Only once, but it happened. And so in the e-commerce world, what we've noticed is there's a lot of stuff happening on e-commerce sites, just like there is in any website that is without the permission or without the authorization of the person who owns the site. The biggest problem that we kind of dug in and gone to solve for is, if you ever heard of these things called Honey or Wikibuy?Stephanie:Yeah.Matt:So these are Chrome extension, Safari extensions, Firefox extensions. They sit resident on the user's device and Stephanie, when you're out shopping on your computer and you get to check out, Honey will pop up and say, "Hey, I've got coupons for you. Do you want them?" You as the user you're probably like, "Yeah, I'd love to get a discount. I'd love a better price, if I can get it without having to do any work." Honey does all the hard work for you.Matt:We think that's not really in the best interest of the merchants because they own their website and now someone is injecting code in and disrupting the user experience, disrupting your revenue. So just like it is in this malvertising world, the same phenomenon is happening over here. The difference is Honey is owned by PayPal. Wikibuy is owned by Capital One.Matt:So the folks that I would call "bad actors" in this world are actually fortune 100 companies. They're folks that you would expect to be able to trust. And what they're doing is they're actually injecting code in to disrupt the user experience and disrupt revenue. And so that's the problem that we've gone out and solved.Matt:We just launched our product that's called cleanCART. And what it is is it's a Shopify app and it gives Shopify merchants the ability to protect their carts at checkout and make sure that they can prevent this sort of code from disrupting user experiences in revenue. So it really is giving control of the websites back to the merchants.Stephanie:Oh, interesting. So when you implement that you just can't get coupons or are there other pieces that it kind of protects as well, or the user can't see coupons from a Honey or something, or are there other things that your app is also protecting against?Matt:So we're in, I would say the second inning of the baseball game. So early stages. We're really focused on to start is blocking the automation of these coupons. So we don't want to block you as a user going in and manually inserting the coupon. We think that's the intended use case. But what we think is unfair is that someone is standing beside you at checkout and handing you a mitt full of coupons and actually not even handing them to you, they're actually giving them and just scanning them all to make sure that they all have a chance to work.Matt:If you think about this analogy, the grocery store would never let someone come and stand beside the checkout and save you 30% off your grocery order while you're already ready to pay. And I think that's the phenomenon that we're trying to solve for in the earliest days, which is, let's prevent the automation from happening. Let's not prevent people from manually inserting coupons. Let's give control back to the merchants because it impacts them in so many different ways. Obviously, it impacts them from a revenue loss perspective.Matt:I talk to merchants every day. Many merchants are complaining that these injections are literally scraping and pulling 30% off of their cart value at checkout. So someone who had $100 cart, they go to checkout, Honey runs and it knocks their cart value from $100 to $70. That's kind of bad for the merchant, especially if that person was going to convert anyway.Matt:The other key thing is Honey and Wikibuy and these other discount extensions have made it really hard for merchants to have discounting strategies that they can track. And so what's happening is that promo codes are ending up in the wrong hands. It's creating an attribution nightmare for merchants where they think that this social media influencer or this Instagrammer, or this YouTuber is driving tons of sales and lo and behold, Honey has grabbed that coupon and is injecting it.Matt:And now every order that comes through where Honey was present on the page is applying that person's code. And so now the merchant not only has bad data that is going to ultimately drive their marketing decisions but now, they're also losing revenue and they're paying out affiliate fees to folks that generally didn't deserve that affiliate fee. So I think it's created a bit of a nightmare.Matt:And so, we felt this kind of pent up demand for this product. And that's exactly what's happened is that no one has solved it. We think we're first to market. And we think it's important that people are fighting for the merchants. There's been 10 years of growth in e-commerce over the last year. The pandemic driving a lot of that.Matt:And we think it's important that merchants really get control of their websites, get control of their margins, get control of their revenue and really get the right data to make the right data-based decisions of how they're going to run their marketing programs.Stephanie:Yes. I think that's a really cool story. You were just talking about how you were looking at a problem that people were complaining about, and then now you guys are like, "Well, let's solve it." Because I've read, I'm trying to think where this was, where they're talking about going to Reddit and looking at some of the threads of people talking about problems that keep occurring and occurring and how you could build businesses just based off Reddit threads. And you guys did that, just looking at problems with what merchants were struggling with. So a really cool example of how to build a business is look at all the problems that are going on and jump at solving it.Matt:Well, and I think the other key thing here is as you know is solving the problem, but also during that process of your hypothesis that you're going to develop of what you're trying to prove, it's you also need to prove that people pay for it. And that's, I think part of the foundation of what we've built here, obviously on the malvertising side, but also on the e-commerce side is it's a big enough problem. People need to protect user experiences.Matt:If you think about just in the internet in general, it's very expensive to create content. It's very expensive to drive traffic. And once you've done those two things, why would you leave it to chance that someone might come to your website and have a crappy user experience? Protect your user experience.Matt:It happened last week on the Harvard Crimson on the crimson.com where somebody was on Crimson and they got one of these redirect ads that took them to this landing page that said, "Hey, you're a Verizon customer click here and take the survey and answer these nine questions and you'll have a chance to win." And this user actually took to Twitter and said, "Hey @thecrimson, which is, I think their Twitter handle, you've got a crappy user experience. Why are you letting this happen?"Matt:I never even saw a reply from the Crimson. But when we did some investigation on what was going on, they don't even have protection on their website. So it almost feels irresponsible at this day and age to not be protecting your asset because your asset generally speaking, isn't your website, your asset is your users.Matt:And so protect your users, make them feel confident that when they come to your site, they're going to have a great experience. And so that's really what we've focused on is just delivering technology that solves a problem that people are willing to pay for. Because obviously without that, we don't have a business.Stephanie:So when thinking about like the Crimson example, that's all from a bad ad being run on their website, correct?Matt:Mm-hmm (affirmative).Stephanie:Someone was able to buy that ad unit have bad JavaScript, and then that's when they were sent to that Verizon survey. I'm I thinking about that, right?Matt:You're totally thinking about that right. And what's interesting about the thread is that when this woman went on to Twitter and said, "Hey, this is what happened. And here's a screenshot," there were a whole bunch of people that piled onto the thread of like, "Oh, here's what I think is happening." "Oh, you have a virus on your computer." Or, "Oh, you have a bad extension on your computer or whatever." Everybody had a hypothesis of what's happening.Matt:And so we actually went and captured the threat and reverse engineered it and said like, "Here's exactly what's happening." And yeah, it's all coming through ads in that case. And there's so many great things of the open programmatic ecosystem.Matt:So programmatic media being able to buy a single oppression at a time by single user real humans, real devices, real networks, like you know I'm having a one-to-one engagement with this person and in the malvertising world, that's a feeding ground for bad actors because they get to do the same thing.Matt:And quite frankly, they're better at it than any other advertiser out there because they're the ones who know how to pay 20 cents CPM and buy an ad and actually get 100% click-through as opposed to the rest of the world that's just hoping that they get a half a percent click-through rate. And so they figured out how to buy that ad, that ad renders on your device.Matt:And then usually it's like an onTouchEvent. So when you actually just touch the device, they put a transparent overlay on your device. And that turns into a click or they'll auto click something on your behalf, or however they decide to inject their technology. But yeah, it's as simple as that. And I think it's lucrative, otherwise-Stephanie:They wouldn't be doing it, yeah.Matt:What they do is they try to do it at the lowest possible level without getting caught. So if you think about sophisticated marketers, what do you do? Well, you pick the right users, you maybe frequency caps so that you don't lambaste them with ads. You want to hit them at the right time with the right message and all that sort of stuff.Matt:And so these bad actors have figured out how to very elegantly and in a sophisticated fashion, they'll hit you with that ad. But the reality is they'll probably frequency cap you to one so you can't reproduce the experience and that's how they evade getting caught in most cases.Stephanie:Yeah. Very interesting. I didn't understand the whole backend of how that works. I mean, I do spend a lot of time thinking about building incentives for advertisers because we build up our own ad networks to advertise our podcast and we bring on partners all the time.Stephanie:And it's really funny thinking through how to build incentives for especially newer advertisers when you might say something like, "Oh, we'll incentivize you based on a download." Then all of a sudden you're getting all these fake downloads. No, not downloads. We'll incentivize you based on consumption. Like, does someone listen to the episode? They wanted to hear it.Stephanie:And then you see instead of actually having good people come through and consume the episode, the advertiser will say, "Okay, I'll pay you to review the ad or review the podcast, which makes it show that you were consuming it because you had to for maybe a minute to then be able to review."Stephanie:And it's always interesting trying to figure out, I mean, and these people are not good actors maybe, I'm not really sure. But it's always very interesting thinking, how do you incentivize people to do the right thing and actually deliver and not try and always get around the rules and just meet a number which I'm sure a lot of the platforms deal with the same kind of thing, but-Matt:It's interesting you use the word incentivized, and that was a dirty word in the early days where most advertisers didn't feel that the word incentivize was a good user because they didn't truly have the intent to do the thing that you want because they were being paid or a bounty or whatever the thing is.Matt:I saw the evolution of incentivized in my mobile career where it became really hard to get people to consume video commercials, like 15, six second whatever that metric was. And in the games world, they figured out this thing and they actually rebranded it instead of calling it incentivized video, they actually called it rewarded video. And-Stephanie:I feel like that's a little more, I don't know.Matt:Well, listen, and so I talk about one of the apps that I love is this app called Candy Crush. And I've been playing candy crush for almost 10 years now, I think. And when's the last time you played the same game for 10 years? Like never?Stephanie:Yeah. That's impressive.Matt:But they've artfully integrated video into their app. And I think if you run out of lives, you can watch a 30 second spot that is unskippable. So you have to watch the whole thing. And then if you, do you get rewarded with that extra life or whatever it is, maybe a lollypop, I don't know. But yeah, so I think there's different ways to approach it. But you're right, usually when you figure out the bounty, everyone else figures out how to capitalize on the bounty.Matt:And I think the interesting thing with Honey and Wikibuy is they've figured out how to get paid for the bounty or get credit for the bounty when lo and behold, they didn't really do anything. All they did was they had code that was resident on the machine that allows them to kind of get credit for that user purchasing when I think it's questionable whether they had any influence on that.Stephanie:Yeah. I've kind of thought that too, when seeing different Instagrammers with their promo codes for e-commerce site. And I always thought like, "Oh, how does that attribution work?" Because I mean, she's sharing it here, but I'm sure it's very easy for someone who doesn't follow her to also find that code outside of a Honey, but just be like, send it to my friend, "Hey, use this code." They never even followed her and now, they've got 25% off or something. So it does seem like attribution can be tricky, even if someone's not using Honey. How do you think that world's changing right now to make it easier for merchants to track where their sales are actually coming from? It feels very messy.Matt:Oh, I agree. I think it's a total mess. That's why we focused on the automation because I think that's one of those low hanging fruit, but big problems. Honey will tell the world that they have 17 million or so users. I don't know if Wikibuy which is now called Capital One Shopping, I don't think they announced how many users they have. But what I can tell you is both of those companies are spending a tremendous amount of money acquiring new users.Matt:Every time I log into Twitter, usually the first ad that I get is from Honey. All throughout the Christmas season, the holiday season just recently Capital One which owns Wikibuy Capital One Shopping, they were running TV commercials for this product with Samuel L. Jackson and John Travolta. So there's like a tremendous push for them to grow these user bases.Matt:In talking with merchants and we've got, I don't know, we've got maybe 25 merchants using our product right now. And we're in closed beta. That problem that you just mentioned, which is, "Hey, I worked with an Instagrammer and I gave them a code. And all of a sudden two days later, I've had a vitamin company tell me that story. I've had a sporting goods company tell me that story. I've had a toilet paper company tell me that story.Stephanie:They're using Instagrammers?Matt:They're using Instagrammers. They're using YouTubers. They're actually using podcasts as well.Stephanie:I mean, interesting to see how they're partnering on toilet paper.Matt:Because they're partnering for the audience on these podcasts and they're hoping that they can get that audience to find out about their product and again, then they're incentivizing them to come and become a customer. It's basically the same net story. The vitamin company told me they're like a supplement company. They partnered with one of the biggest triathletes in the world.Matt:Let's just say they had 50,000 or 100,000 followers, but you've got to imagine they're probably rabid followers. If you're into that, then that's probably the gold standard of who you would listen to. And that person did some blog posts and did some Instagram posts and posted their code and as soon as it happened, they saw a surge in sales attributed to that person.Matt:Now, the marketing person at the company was like, "Oh my gosh, we figured it out. We nailed this. We knew that people would be rabid about that person's content. We knew that person had so much influence to get people to come and buy." And then they're like, "Oh my God, it's Honey." Because literally they went from zero sales to 80% of their sales that had coupons was that person on Monday.Matt:I think it's a frustrating problem. And I think the sophisticated marketers have woken up and are like, "Man, we're bleeding money." One merchant told me that when they started kind of parsing out the attribution that Honey was costing them. They did about a million and a half in revenue online per month, so call it a $15 million business give or take. They believed that these promo code extensions were costing them about 150 grand a month, 10% their overall value.Stephanie:I mean, we just had a guest who they ranted about their hatred of Honey, I mean, even on the show. So I think it's maybe a couple episodes before maybe when yours is going to go out.Matt:Call me. We can help.Stephanie:Yeah, I'll send the link so you can hit him up.Matt:Absolutely.Stephanie:He was not a happy dude about Honey. But I guess when I think about promo codes, it kind of feels archaic to me. Maybe this is just a me thing, but it feels like where QR codes were where all of a sudden they're gone and you don't even think about them anymore. Promo codes kind of feel like that to me too of just, it feels like a manual old way of attributing things.Stephanie:How do you think about attribution when it comes to influencers and stuff or anyone, without having to use a code? Are you guys even thinking about a new way of doing things or do you hear of people trying new ways of attribution that isn't like I'm putting in a manual like Stephanie 20, to get my 20% off? Is there a new way of doing it?Matt:I mean, we're thinking through all those things. I think the challenge is specifically if you're using these one-to-many mediums. In a perfect world, I think you'd have a unique code for every user and so you'd have to authenticate. We'd know that that code went to you Stephanie and if you redeemed it, I would know that you actually bought something and you bought something because of this engagement that we had. I think in these one-to-many mediums it's, how else can you do it? And some of the challenges that the one-to-many mediums like think of YouTubers.Matt:One of the companies that we're working with has a problem where they have a very high dollar ticket item. Their item that they're selling is about 1,000 bucks. And obviously, if somebody grabs a code of 20% off that you're losing 200 bucks, it's a lot of money. Their problem was that they were doing YouTuber videos and they were publishing a code within the YouTube video to reach the audience. And for them, it was extreme sports, the audience that they were going after.Matt:Well, literally the next day, and I don't know if you know how Honey works. If you have a Honey on your machine, the very first thing that Honey does is it scrapes out anybody who manually puts a code in. So in order for Honey to be able to grab that code, it has to happen once where a real person saw the code and was motivated to go and type it in and buy.Matt:If that happened to me, if I got that code, I would go in and type it in. And if Honey were on my machine and then I hit okay, Honey will scrape that code out and now everybody who comes after me gets access to that code whether they saw that YouTube video or not.Matt:The problem for this company is spending a lot of money engaging with YouTubers and creating videos and obviously, doing the presentation layer of these offers. Well, once Honey gets a hold of the code... And what they've also found is that Honey and the other extensions, are not very merchant friendly. The relationship between Honey and these merchants is actually quite adversarial. And so it leaves them with no other option.Matt:I guess the two options: one, you just keep running your YouTube thing and you resign yourself that you're going to be paying out a 20% discount to everybody who comes and has Honey; which that stinks, that doesn't feel right or you need to reach out to the YouTuber. You need to recut the video. You need to recut the voiceover. You need to kill that code. You need to put a new code in. And so it's made this sort of marketing endeavor with YouTubers and Instagrammers and you name it very hard, because you're actually turning off codes.Matt:We saw one email which was interesting. I always say to people, let's remember we're all consumers too, you and I buy stuff on the internet, even though we're deeply entrenched in the businesses that we're running. I have Honey on my machine, so I can understand what that user behavior is, so that I can actually talk with merchants.Matt:One of the folks on our team bought a pair of shorts from one of these companies that advertises on Facebook and Instagram. And they were out of stock after he had ordered it, so they sent him an email. And they said, "Hey, listen, sorry you didn't have it but guess what, here's a code. You'll save X percent. But please, make sure you use it within the next 48 hours because Honey has been grabbing our codes and we're going to shut this code off."Matt:How can people market, if you constantly have to play whack-a-mole. And if you now think of the analogy, it's back to what we do in the malvertising side. If you aren't going to solve things with software, you're basically playing this long cat and mouse game that you won't win.Stephanie:I mean, that's why I think about merchants turning on and off codes.Matt:It's a nightmare.Stephanie:We were handing out swag and me just trying to... I had unique links that could work for more than one person and just thinking, "That could be tricky and go really bad." But I guess that's why I just think codes just feel, like I said, a little bit archaic. Why can't I just go to a YouTube video?Stephanie:I mean, the internet knows so much about me and where I'm at anyways. It should say, "Hey, Stephanie watched Matt's video where he was talking about this toilet paper." And then all of a sudden she's at our website, you can say, "Stephanie, a 20% coupon awaits you when you go here."Stephanie:And then when I get there it should know who I am and then be like, "Your coupons applied. And it will be applied for the next three days on this website or whatever, because I know where you've been and what you saw and where exactly you came from." Why can't it just work?Matt:I mean, I wish it was all that simple. Listen, we are taking obviously, technology solution to what we think is a longstanding and challenging problem. And in the malvertising world, the people in ad operations were literally playing whack-a-mole. Like, "Let's figure out where this bad ad came from." "Turn that demand source off." Or, "Turn that buyer off." And guess what, the bad actors, they just pop up again.Matt:And so we believe that, and I've seen and talked to merchants who are like, "Listen, here's how I solved the Honey problem." And they're like, "We actually created promo codes for 10% off, but the promo code was Honey is stealing your data."Matt:Because if you use Honey, you know that when Honey pops up it'll actually tell you the codes that it's implementing. They went on a mission to discredit and put the fear of God in their buyers that Honey was doing... They were like, "Honey is doing nefarious things with your data." And guess what, Honey D listed them as [inaudible].Stephanie:Well, there you go. Now, you know how to do it, I guess.Matt:The irony is, is that was three months ago that I talked to that merchant. And yesterday they cameback in and said, "Listen, we have a problem again."Stephanie:Honey added us again.Matt:No, this time they've got a Wikibuy problem. The problem is going to be never-ending, I think. Ultimately, we're hopefully going to give e-commerce companies the tools that they need to go out and be able to operate their business and focus their time on the things that really matter, in my mind, which is driving incremental revenue; not playing whack-a-mole with your promo codes and having to go recut YouTube videos. Hopefully, that's one of the big things that we help solve for.Stephanie:That's cool. I mean, I do like the idea of that one merchant you were mentioning where they said, "If you act within the next 48 hours or whatever, it'll only lasts this long." And I just had a guest yesterday who said that. I think it was either Burger King or McDonald's made it so if you're within 20 feet or something of a McDonald's they would send you a code and say, "You have five minutes to get to a burger King to get a free burger or something."Stephanie:And I'm like, "That's interesting." That's a good way to make people act quickly if you know something's expiring, I know I act a lot quicker. But I mean, of course, solve the problem that's number one. But I do think that's an interesting marketing tactic too.Matt:And make it measurable. I think that's the key thing is that... I often say, "What gets measured gets managed." And so hopefully, what we're doing is we're taking one of the things out of the equation that is making measurement really challenging for merchants. Again, using the triathlete example, yes, the marketer was high-fiving the rest of their team going, "We finally solved this." And then when they actually looked at the data they were like, "Damn it. I guess we got to go back to the drawing board."Stephanie:It's also just so tricky too, knowing how much of those people would have bought otherwise or not. So even looking and being like, wow, we have all this attributed to this one promo code and maybe it was because of Honey. But how many of those people would have bought if there wasn't some promo in there? It's just hard to know.Matt:We're solving that problem. We're giving merchants some deep analytics on exactly what's happening on their site, because we think there's a blind spot there where they don't know. For instance, how many users actually came to your site that actually had an injection capability? One of the extensions of Honey, Wikibuy, Piggy, Amazon Assistant, you name it. So we give them that lens.Matt:And then we give them the lens of, what were all the promo codes that they tried to inject? What was the most popular promo code? And stack rank those things and then going deeper down to conversion rate. And guess what, what we're seeing in these early days is that when you block Honey and Wikibuy at checkout, the vast majority of users actually still convert.Matt:And so that to me is the icing on the cake which is, guess what, you take control back of your website. You take control of your margins. You take control of your revenue. You now have the data you need to be able to go out and drive incremental sales. We think that's pretty powerful.Stephanie:I mean, that makes sense. I've heard a couple of times that also, discounts don't matter as much as you would think. I think they were talking about, they did a study between 10% off and 20% off. And actually, they were kind of the same when it came to consumer happiness. And what can be worse though, is if someone has the ability to go in and put a promo code in or something and then it doesn't work.Stephanie:I don't know if you remember those days of just going to the internet promo code for macys.com and trying out 10 different promo codes and all of them failing. I was way more unhappy then, than just not having one at all, just buying at full value.Matt:Let me tell you the opposite of that which is the worst-case scenario, in one of our merchants experience and that's why they're using our software. They're in the home interior space, so they do drapes and carpets and wallpaper and all that sort of stuff. And they were trying to build favor with interior designers because they wanted interior designers to know their site and know their stuff and all that sort of stuff. And so they did a very exclusive but unfortunately, a promo code that Honey got ahold of that gave interior designers 50% off.Matt:Well, lo and behold, as soon as one designer used that code and also had Honey on the machine, that code then got swept up in the Honey and everybody, every order that had Honey was now getting 50% off. Their customer service nightmare was that they couldn't afford to give every consumer 50% off, so they actually had to cancel orders; believe it or not.Matt:They called customers and said, "We can't honor your order with that coupon because that coupon was not intended for you." Created a customer service nightmare for them. And that's what they want to do is, they want to control their user experience. They want to control their revenue and their margins.Stephanie:Oh my gosh, that's horrible.Matt:Out of control. But think of that disaster of having to call someone and say, "Hey, I know you wanted to spend $500 with me, but only pay me 250 bucks. I can't give you 50 off but I can give you like 15 off, that's kind of what you were probably entitled to." So anyways, just trying to get control back in these merchants hands and let them control their destiny.Stephanie:I love that. When thinking about back to the now advertising piece, how much do you think it's on the publishing platforms? Is it their responsibility to make sure that they continue to increase their efforts to make sure bad actors aren't out there anymore?Stephanie:I mean, I know they're probably doing a lot. A lot of people like to hate on the publishing platforms and they want them to always do more and more and more. Is it maybe on them or maybe not on them anymore to continue to try and track those bad actors, who like you said are kind of popping up here and then they shut down and then open up a new account and do one off things and then shut down again. How should we think about leaning on the platforms like that?Matt:Well, I say to folks, the value chain in that industry is actually quite wide. And so from the bad actor who's putting their hands on the keyboards to the consumer, there's a whole bunch of players in the middle. I think it's on everybody to really have defenses in place and to make sure that they're protecting...Matt:So if you're at the front end, if you own the demand side platform that the bad actor's using, you need to have your own checks and balances to make sure that you're not bringing in malicious buyers. But all through that value chain, the onus is on everybody. But at the end of the day what I say is, the only person that can be responsible to that end user, is the publisher.Matt:Pick your publisher, if you are Fox News or you're the New York Post or you're the Washington Post, you're the one that has that ultimate relationship with Jenny or Johnny consumer who is surfing your site and consuming content. So you're the last line of defense. You're the one that created the site. You're the one that drove the traffic. You're the one that is using ads to monetize your traffic. It's really on you I think, ultimately.Matt:Now the publishers, all those folks that I named and there's millions of them, they all want to look upstream and they should. And they should hold everybody accountable upstream. But I think they're the ones that are really the that last line of defense.Matt:Because if you go to one of these sites and you have a crappy experience, you don't really care that it came through an ad. Like the woman at Harvard Crimson last week, she didn't know the origins of why it happened. And here's the other crazy thing, she knew that when she went to the Crimson, she was delivered a crappy experience.Matt:Now, the crazy part. First time we've ever done it, we actually did a private webinar with the end user because we wanted to explain to her here's exactly what's happening. She told us this story, she said, "Listen, I use ad block." And obviously, the risk to publishers are, if you don't create great experiences, your users are going to start using ad block.Matt:What she said was, in the desire to get real news and in the desire to really understand what's going on in the world and in the desire to actually make sure that real news publishers are actually getting compensated, she turned her ad block off and this is what happened.Matt:So shame on the Crimson for not delivering a great experience, because guess what? Now that user's like, "I'm not turning ad block off the next time I come to your site. You're not going to get paid for the traffic that I'm going to generate." So again, it really goes back to the publishers, the onus is on them.Stephanie:And thankfully, I think there is like new technologies popping up that maybe we'll be able to enable them or even just thinking about implementing. I mean, I've seen some advertisers looking into blockchain and having that as being kind of like a more source of truth to be able to know a one-to-one relationship and knowing who's behind... You don't know exactly who's behind what, but if you have it in a way where they sign up and they can't just start creating a million different accounts because they've got their one single one that they can go off of, it seems like there's a lot of ways that it can improve over the next couple of years that maybe hasn't been so easy the past decade or so.Matt:I agree. Obviously, there's industry bodies all trying to figure this out together. There's companies like us who are innovating and coming up with new and unique techniques to block these sorts of nefarious actors. I do think the biggest and most important thing is to recognize that the bad actors aren't just sitting still waiting for somebody to solve this problem. They're innovating honestly, a more rapid rate than many of the industry leaders that you would expect that have hundreds or thousands of people trying to solve this problem. Bad actors unfortunately, are innovating at quite a rapid pace.Matt:So the problem I think is going to evolve and change. We've seen it evolve to not just being ads but obviously, compromised Chrome extensions that just seems to be a great vector. And so I think you're going to see the problem move around and especially, if there's a lot of money in it. If there's ways for these guys to make money, you're going to see them salivate with... You're going to put up this defense and they're going to figure out this way to get around it.Matt:And there's so many different browser types. There's so many different machines. There's security flaws. There's zero-day. There's so many ways for these guys to actually buy and target, to only focus on iOS 13 and below and blah, blah, blah to reach their audience.Stephanie:So tricky. Hopefully, it'll get solved over the next decade. Cool. Well, with a couple minutes left, let's move over to the lightning round. The lightning round is brought to you by Salesforce Commerce Cloud. This is where I'm going to ask you a question and you have a minute or less to answer. Are you ready, Matt?Matt:I am ready.Stephanie:All right. First the harder one, what one thing will have the biggest impact on e-commerce in the next year?Matt:Listen, I think it's been the gold rush for e-commerce merchants over the last year. In many cases I talk to merchants, they're like, "It was raining money last year." Sales were up five X, 10 X, who knows. I think the next year is going to be that year where folks actually look to efficiency, and they look to figure out where there are holes in the boat that they haven't had to look before.Matt:And I think that plays to our product because I think in many cases when it's raining money, you almost turn a blind eye to some of these sorts of things. But I think now folks are like, "Listen, if I can be more efficient. If I can take control of my revenue and my margins, I'm going to do that."Matt:So I think that's probably, this is the year of people now are catching their breath and they've figured out their distribution and they've figured out their fulfillment and their warehousing and all that sort of stuff and the panic that they had to do to keep up with the pandemic growth. Now, I think it's a deep breath of like, "Okay. Now, let's look at the math."Stephanie:Yeah. I agree, that's a good one. What one thing do you not understand today that you wish you did?Matt:What one thing do I not understand. I think the affiliate landscape is complex. I think there are a lot of legacy ways in which people have calculated incrementality and I'm not sure if they're all believable. And I hear a lot of feedback from merchants where it's kind of like they just brush it under the rug and they're like, "I know I'm probably paying for stuff that I didn't really get, but let's just let it go." I think every percentage point matters. That ecosystem, because I hear there's good guys and there's bad guys and I'd love to really dig deeper on that. And I think that's a big opportunity for us as a company.Stephanie:That's a good one. What's the nicest thing anyone's ever done for you?Matt:Wow. The nicest thing that anyone's ever done for me.Stephanie:I like to go deep.Matt:Yeah. That's a deep question. I think I've been fortunate throughout my whole career in that, I have been given opportunities that I probably wasn't ready for. And by the way, I had never been a CEO before I was at this company. And so, who knew that I'd be able to do it.Matt:But I think it actually starts way back to when I first graduated and I was seeking my first job. And I had a mentor that took a risk on me and gave me my shot. And I worked my butt off and hopefully that translated and he and she felt great about what I was doing. So I think the nicest thing, I've just been given opportunities that I don't think I deserved and hopefully I earned that respect and trust over time.Stephanie:That's a good answer. If you were to have a podcast, what would it be about and who would your first guest be?Matt:Wow. This lightning round is hard.Stephanie:Good. Needs to be.Matt:If I were to have a podcast. I love gadgets. I'm one of those guys that buys the infomercial type stuff. I bought one of those Rotisserie Showtime girls 20 years ago, I still use it.Stephanie:Worth it.Matt:Maybe it could be interviewing people who've built made for TV products and really understanding the backstories behind how they came up with the idea and how successful they were and God knows how much money we all made them.Stephanie:That's good. We had Kevin Harrington on the show, he was the original OG shark in Shark Tank. He basically made the infomercial. And it was very interesting hearing his perspective of how it started, where it's at now and Shark Tank.Matt:I'm fascinated by that ecosystem, it's super cool. And by the way, I always do buy one of those stupid things for my wife for Christmas and she hates me for doing it because she's like, "You're just burning money."Stephanie:I had fun buying it and watching the infomercial today.Matt:Believe it or not, one of my coworkers gave me a Squatty Potty for Christmas.Stephanie:I actually feel like those have good value though, the science is there. It's just a weird thing to buy your wife, if you got that for her. Someone gave it to you, got it.Matt:I was given it, by one of my coworkers, "By the way it works."Stephanie:And their marketing, I think that's the Harmon Brothers who did their marketing with the whole unicorn and they did the Poo-Pourri thing.Matt:Oh yeah, it's super cool. I love those kind of gadgets.Stephanie:That's a good one. I would listen to that show. All right. And then the last one, what's up next on your Netflix queue?Matt:Well, on my Netflix queue, I think I've got three episodes left on the Queen's Gambit.Stephanie:Love that show. That was a good one.Matt:I'm a documentary guy. I actually will tell you that I've been kind of hooked on HBO Max for a little bit. And I just finished the Tiger Woods documentary last night, which was fascinating. Nothing that you hadn't been told before. This guy through adversity has come back multiple times; knee surgeries, winning on a broken leg. So I'm into those sorts of stories. One of my guilty pleasures is The Bachelor, so it's on my DVR. I'm playing catch up on that.Stephanie:That's great.Matt:I love reality TV and that sort of stuff.Stephanie:I like where your head's at, me too. Well, Matt, this has been a very fun interview. Where can people find out more about you and clean.io?Matt:So you can find me at matt@clean.io. So if you want to send me an email, obviously happy to help you guys in any of your challenges and would love to hear your challenges if they're similar or if they're different than ones that we're solving for. Hit me on LinkedIn, so you can find me there. And our company website is clean.io.Stephanie:Awesome. Thanks so much for joining us.Matt:Thanks Stephanie. Thanks for having me.

Brandon Williams, Brian H. Waters, Ashley N.Baker, and Kelsey Nicole Nelson are back on the show with Renee for a Super Bowl LV Special edition episode! In case you missed the live show, listen to their picks, predictions, matchups, and more! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/bthwithrw/support

Paul Palmieri is the Co-Founder & CEO of Tradeswell, the first real-time trading platform for e-commerce brands that helps them sell more successfully across digital platforms. Paul helped define the mobile advertising industry and led Millennial Media to IPO. He's now taking a similar approach to help brands scale and take advantage of a $3T e-commerce opportunity. As CEO of Tradeswell, Paul now works with brands like McCormick's Spices, Frank's Red Hot, and Rare Beauty Brands, using AI to improve sales and margins and empowering them with valuable customer insights to grow their business. Paul recently launched the company with backing from leading venture capital firms like SignalFire, and he shares his journey, from entrepreneur to investor, where he saw hundreds of DTC companies and passed on investing in them because margins were too thin, and some of the early results he's seeing from brands using the platform. I learn how they help bridge the gap between humans and machines, giving them the insights they need that have traditionally been left in silos and behind walled gardens. Paul also shares details of the solution that provides synchronous optimization across key functions, including marketing, assortment, inventory, forecasting, promotion, and pricing, all in real-time. Paul is a visionary, leader, and investor who helped define the mobile advertising industry and the app economy business model. As co-founder, Chairman, and CEO of Millennial Media, Paul built an industry-defining team and platform and oversaw its $1.4 billion IPO. As Managing Partner of Grit Capital Partners, he is a successful investor in early-stage technology companies, leading a high performing early-stage venture capital fund. Paul previously led consumer mobile data for Verizon in the early stages of mobile internet growth, where he and his team struck deals with some of the world's largest technology, brand, and entertainment companies, building a 4.5bn business in just five years. Early in his career, he led one of the earliest outsourced e-commerce logistics businesses that combined technology platforms with consumer distribution in the telecommunications space

Millennial Media Mavens Show Super Bowl LV Predictions. Ashley Baker, Kelsey Nicole Nelson, Renee P. Washington, Brian Waters, and Brandon Williams discuss Super Bowl LV. Tom Brady leads The Tampa Buccaneers against Patrick Mahomes and the Kansas City Chiefs. Who wins? Tune in as we give our predictions. --- Send in a voice message: https://anchor.fm/brianhwaters/message Support this podcast: https://anchor.fm/brianhwaters/support

Biggest game in the NFL is upon us and your host of ANB Sports joins the panel of MMM to talk SUPER BOWL!!! I give my prediction of who's coming away with the win and also discuss other topics around the big day!! Tune in!!!! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ashley-baker1/support

Matt Gillis has 20+ years of mobile, media, and technology expertise with a history of building and operating companies from startup to scaled global market leader delivering $1B+ in annual revenues. He spent the last 8 years prior to joining clean.io in the digital media industry leading the publisher platforms business at Millennial Media and Oath (now called Verizon Media, which was the combination of AOL/Yahoo). He also led mobile videogame startup Cosmic Infinity to its eventual acquisition by Japanese videogame publisher Capcom. Matt is married with three great kids.

This year has been a struggle for each of us and has challenged everyone’s mental health in some way. The uncertainty of the future is the most anxiety triggering for me. I start to spiral about the ‘what ifs” and then I just feel down. I miss seeing my family and “normalcy”...whatever that even means anymore. I am really thankful that I got to speak with Goali Saedi Bocci, Ph.D. During our conversation we discuss finding balance and setting boundaries with social media, coping with isolation, cognitive distortions and even my own triggers and anxieties. Dr. Saedi Bocci is an award-winning licensed clinical psychologist in private practice, published author, millennial expert, TEDx speaker, educational trainer, and media personality. She has been a columnist for Psychology Today for nearly a decade; her Millennial Media blog has garnered close to three million hits worldwide. She is also a highly sought-after expert for top media outlets including TIME, Newsweek, ABCNews, Chicago Tribune, Cosmopolitan and more.In 2018, she was awarded the highly selective Public Education Award from the Oregon Psychological Association. In 2019, she was a recipient of the Keep Oregon Well! Mental Health Heroes Award. This episode is brought to you by Native. Native cares about what you put on your armpits. That’s why their deodorant’s ingredients list includes things you’ve actually heard of like coconut oil and shea butter. Make the switch to Native today by going to NativeDeo.com/withwhit, or use promo code withwhit at checkout, and get twenty percent off your first order. This episode is brought to you by Grove Collaborative.  Grove Collaborative is an online marketplace that delivers natural home, beauty, and personal care products directly to your door! Make your home healthier this new year. For a limited time, go to Grove.com/WITHWHIT and you will get a FREE Mrs. Meyer’s gift set plus free shipping.  Produced by Dear Media

Description: Brandon Williams, Brian H. Waters, Ashley N.Baker, and Kelsey Nicole Nelson are back again for part 2 as we now recap the NCAA, NFL, Covid, Biden/Harris, and more to close out 2020! Subscribe and listen to the show each week on Fox Sports Radio and across streaming platforms. --- Support this podcast: https://anchor.fm/bthwithrw/support

Sports Anchors Brandon Williams, Brian H. Waters, Ashley N.Baker, and Kelsey Nicole Nelson join Renee in part 1 to recap 2020 looking at the WNBA, NBA, Kobe, and all that has changed in basketball this year! Subscribe and listen to the show each week on Fox Sports Radio and across streaming platforms. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/bthwithrw/support

Check out the second half of 2020 recap with Brian H Waters, Renee P Washington, Kelsey Nicole Nelson, Brandon A Williams and myself as we talk sports, championships, the 2020 presidential election and much more! Things do get spicy, so tune in because it's not something you want to miss! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ashley-baker1/support

Brandon Williams, Ashley Baker, Renee Washington, Kelsey Nicole Nelson and Brian H. Waters come together to pick up where they left off in July. They discuss events such as the NBA & WNBA Bubbles, the WNBA and NBA taking a pause after Jacob Blake was shot multiple times by the police, LeBron James leading the Lakers back to the championship, the Dodgers winning the World Series, the NFL and NCAA returning with and all the COVID-19 protocols, the historic 2020 election and more. --- Send in a voice message: https://anchor.fm/brianhwaters/message Support this podcast: https://anchor.fm/brianhwaters/support

Matt Gillis is the CEO of clean.io, a company that leads in the prevention of cross-platform malvertising. Matt and his team help website publishers and online businesses take control of their sites and preserve their brands by protecting them from malicious ads. Prior to joining clean.io, Matt was the President of Millennial Media, which he […]

About Yishay Yishay Waxman, Co-founder & President of Thriver is an entrepreneur and start-up advisor who's been in the mobile/digital space for 25+ years. He's traveled to 85+ countries and sold platforms and solutions to 350+ operators worldwide. He co-founded Jumptap, the well-known mobile advertising network, which he scaled to $100M in revenues with 300+ employees before it was acquired by Millennial Media in 2013. In 2015 he co-founded Thriver (formerly Platterz), which has grown to be the #1 enterprise food & culture platform in North America, with offices in Toronto (HQ), New York, Los Angeles, San Francisco, and a presence in many additional North American markets. About Thriver Thriver (founded in 2015 as Platterz) is an enabler of workplace culture programs that engage employees. The Thriver technology platform promotes thriving workplaces by making it easy for businesses to provide corporate food and culture initiatives that connect, engage, and motivate individuals and teams, wherever they are. Flexible and scalable programs tailored to business needs are managed through the Thriver platform including Group Ordering for workplace meals and catering; Virtual Experiences for health and wellness and professional development; and a reloadable prepaid credit card for perks and essentials for remote employees. For more information visit Thriver online, on Instagram, Facebook, LinkedIn, or Twitter*. For more on the company culture revolution, visit the Thriver blog. Top 3 Takeaways 1. Having a balanced team is the key to success in business. 2. Before you build your (MVP) go sell to see if people will buy it. 3. Never launch a perfect product. Launch a broken product and make it better. Connect with Yishay Visit> thriver.com LinkedIn> https://www.linkedin.com/in/yishaywaxman Today's episode was brought to you by BetterHelp. Affordable, private online counseling. Anytime, anywhere. Get a special discount when you visit betterhelp.com/grind

In this episode, you'll from Beau Ordemann. Beau is the Head of Advanced TV Sales and Strategy at Verizon Media.  His focus is on helping marketers capitalize on increasing programmatic efficiencies available to Connected TV and Household Addressable Linear.  He also serves as an Advisor for U of Digital.  Beau has had proven success growing and leading digital and programmatic sales teams dating back to 2013 across Advertising.com, AOL, Oath, and Verizon Media.  He has a degree in Systems Engineering from the University of Virginia and began his adtech career 15 years ago in operations at Advertising.com and Product at Millennial Media.  Beau is a New Orleans native and lives in Baltimore MD.  Episode Summary: Change is going to push the industry forward. Be proactive and reach out to others across different teams in your organization for key learnings. Change can be tough but commit to learning, there is no better time than the present. Figure out how to drive value for others, be committed to serving others. Connect with Beau on LinkedIn

Guest speaker, Francesca Ellana, is the owner and creator of PopFuzion TV; a media company catered towards millennials. She has interviewed celebrities such as Jimmy Kimmel, John Stamos, Terry Crews, Meagan Good, Tiffany Haddish, Kevin Hart, and many more! --- Support this podcast: https://anchor.fm/livewithjacquelinevaldez/support

Zoom fatigue? It’s a thing. Frank Weishaupt, CEO of OwlLabs, thinks he has an answer. On this episode of Remote Possibilities, he talks about the state of video conferencing in this world of remote working and learning. The pandemic has thrust the technology of video meetings into our faces. Listen how we can escape these daily squint-inducing reenactments of the Hollywood Squares for a better distance learning experience.Each year, Owl Labs publishes the State of Video Conferencing report to share with business and IT leaders the collaboration challenges companies face most often, the preferred collaboration software and hardware tools to solve them, and how business and education can improve productivity overall.96% of respondents agree that video conferencing is effective for improving the connectedness of remote team members, with full-time remote employees nearly twice as likely to feel strongly about this than those who work on-location. Most notably, the report uncovered that setting up and starting meetings are taking up respondents' dedicated meeting time. More than 50% of video conferencing users are wasting nearly 10 minutes per meeting on meeting setup, with 83% reporting that it takes more than 3 minutes to set up and start meetings.OwlLabs’ Meeting Owl product line is designed to solve this issue. It is driven by its own proprietary intelligence system. While sitting in the center of the table, it uses vision and voice recognition to automatically shift the camera to focus on whoever is speaking. This creates a fully immersive and equalized experience for those who can't be on site. The device sports a high-quality, 1080p 360° camera that makes you feel like you're in the room – even if you're not.Both products are compatible with all popular video conferencing platforms (i.e. Zoom, Google Meet, Skype for Business, Bluejeans, etc.) and accessible to nearly all businesses at a sub $1,000/device price point. Owl Labs' products are used by 35,000+ companies globally across a wide array of categories; including the likes of Home Depot, SoulCycle, Ro, Ogilvy, Andela and RXBAR.Weishaupt previously served as SVP of Sales at CarGurus and played an instrumental role in the company's growth, leading to a successful IPO in October 2017. Prior to joining CarGurus, Weishaupt served as Chief Operating Officer at Jumptap, leading to an acquisition by Millennial Media. He also served in executive roles at Yahoo! and Criteo, which had a successful IPO in 2013.

Kelly reports in from the 3rd Annual Millennial Media Row before the State of the Union, with interviews with Rep. Maxine Waters of California, Rep. Pramila Jayapal of Washington, Rep. Mark Pocan of Wisconsin, Rep. Mucarsel-Powell of Florida, Rep. Lauren Underwood of Illinois, Rep. Kendra Horn of Oklahoma, Rep. Jan Schakowsky of Illinois, Geri Sanchez Aglipay, the Midwest manager of outreach, education, and policy efforts at Small Business Majority, Rep. Gwen Moore of Wisconsin, and John Ridley, Academy Award winning screenwriters.

Kelly reports in from the 3rd Annual Millennial Media Row before the State of the Union, with interviews with Rep. Maxine Waters of California, Rep. Pramila Jayapal of Washington, Rep. Mark Pocan of Wisconsin, Rep. Mucarsel-Powell of Florida, Rep. Lauren Underwood of Illinois, Rep. Kendra Horn of Oklahoma, Rep. Jan Schakowsky of Illinois, Geri Sanchez Aglipay, the Midwest manager of outreach, education, and policy efforts at Small Business Majority, Rep. Gwen Moore of Wisconsin, and John Ridley, Academy Award winning screenwriters.

Owl Labs is a software-led hardware company dedicated to creating a better workplace experience for today's hybrid workforce of remote and in-office employees in over 20,000 businesses. The Meeting Owl is the first intelligent all-in-one 360° video conferencing device that combines video and audio to simplify your meeting set up. The company's products use emerging technology such as artificial intelligence to bring teams together for better work. While focused on its core hardware, the company is developing advanced software technology to reinvent the conference room ecosystem and make it smart. The Meeting Owl product line is driven by Owl Labs' proprietary Owl Intelligence System™. While sitting in the center of the table, it uses vision and voice recognition to automatically shift the camera to focus on whoever is speaking. This creates a fully immersive experience for those who can't be on site. Both products are compatible with all popular video conferencing platforms (i.e. Zoom, Google Meet, Skype for Business, etc.) and accessible to nearly all businesses at a sub $1,000 price point. Frank Weishaupt is the CEO at Owl Labs, creator of the smart conferencing camera Meeting Owl. Weishaupt previously served as SVP of Sales at CarGurus and played an instrumental role in the company' company's growth, leading to a successful IPO in October 2017. Before joining CarGurus, Weishaupt served as Chief Operating Officer at Jumptap, leading to an acquisition by Millennial Media. He also served in executive roles at Yahoo! and Criteo, which had a successful IPO in 2013.

During this episode of "Marketing Today,” host Alan Hart interviews Marcus Startzel, Chief Executive Officer at Whitebox. Whitebox is powering the D2C economy, providing an entire eCommerce operation in a single package. They combine all the functions of the eCommerce process into one service, making it easy for a manufacturer or a brand to sell on a global level and shrink their overhead. They just closed a $5 million Series A funding round led by TDF Ventures. Startzel's previous experience includes chief revenue officer at AppNexus, chairman and CEO at MediaGlu, and general manager at Millennial Media. On the show today, Startzel discusses the direct-to-consumer economy, many of the current trends in D2C, some examples from his client base at Whitebox, what Whitebox is all about, and who is doing D2C well from large companies to smaller digitally-native companies.  He also discusses the importance of having powerful awareness campaigns, great reviews, and having strong partners. Startzel defines Whitebox by saying, "In its simplest form, Whitebox is an eCommerce technology sales and logistics platform. Very plainly spoken, we help our clients sell stuff and move stuff as they engage with consumers." What does it take in Startzel's opinion to succeed in D2C? "The bottom line is you have to have a great product. Great products shine. You could have great marketing that sells an average product. But when you are talking about standing up a direct-to-consumer today and taking it to market, it's got to start with a great product that answers some consumer demand." In terms of advice, Startzel shares, "Be more confident in your talents. You can do much more than you think." Highlights from this week’s “Marketing Today”: Where did Marcus start his career? (01:23) Marcus shares what transferable skills he learned as a submarine officer. (03:01) What is Whitebox? (04:55) What role does Whitebox play in the D2C space? (06:16) What does it take to stand up for a D2C brand? (11:34) Are there other advantages of selling on other platforms other than their own? (14:14) What advantages does Whitebox provide to the customer? (19:10) Are there any large companies that he feels are playing the D2C game well? (22:09) Is there an experience in Marcus’s life that has defined who he is today? (26:03) What advice would he give to his younger self? (29:56) What fuels Marcus Startzel to keep going in his career and life? (30:55) Are there brands that he thinks we should pay attention to? (32:17) Where does Marcus see the future of marketing going? (33:56) Resources Mentioned: Whitebox Whitebox Series A TDF Ventures US Naval Academy US Submarine Force Amazon Marketplace vs. Selling to Amazon Shopify McCormick Wayfair Birchbox Kitu Super Coffee Maryland Food Bank Food Insecurity in America Support the show.

JOJO Zarur was born to lead, inspire, and empower people. Her natural raw energy is unconventionally magnetic and mesmerizing. JOJO is obsessed with the pursuit of greatness and her story is just beginning. In the mind of JOJO, the "World Is Not Enough". "Hey Siri, play the Million Dollar Mindset Podcast"!

Jeff Tennery is the founder & CEO of Moonlighting and has spent 25+ years in senior executive leadership roles in the mobile space via Verizon, AT&T Wireless and Millennial Media. Jeff has spent the past year “moonlighting,” helping friends and co-founders on nights and weekends build the first on-demand mobile marketplace (you will hear his commentary on the 41st hour in the pod! and when/how/why to start a business). Prior to founding Moonlighting, he was responsible for delivering hundreds of millions of dollars annually across 50,000 applications worldwide, playing an instrumental role in Millennial Media’s 2012 IPO. He has incredible insight for those that want to start a business, the future of blockchain plus a stroll down memory lane at Miami talking MGT 495, being a Miami Merger and loving his cheese fries!

Lefty Millennial Media Companies Are Collapsing, Investors Pull Out. Vice and Vox have both missed revenue projections, Disney has written down their investment in Vice by 157 Million dollars, and Buzzfeed resorted to selling cookware at Walmart.Social justice, the far left, and intersectional feminism were easy ways for companies to generate anger to get clicks but as Facebook and Google derank this type of content these media companies are losing money and slowly collapsing.Will this mean regressive leftists lose mainstream appeal as the media activists that support them lose their jobs? Or will these companies double down to the extreme in an effort to scrape what little money they can from the bottom of the digital barrel?Support the show (http://timcast.com/donate)

SHOW NOTES We strive for a fair and dare I say logical, approach to the political and cultural events that we hear about every day. We are here to offer a little education, a little analysis and hopefully a lot of fun. In this episode, we discuss what is the news and how has it changed, especially for millennials. In the suggestion box we open up the gun debate again and the weirdness around Canadian Baby Walkers, as well as, the new Secretary of State. @mpovpodcast MillennialPOVPodcast.com Support the Podcast Links and Show Notes Deep Dive MPOV #1: What is a Millennial? - Conceit Mainstream Media Viral Media ABC - AZ Teacher Salary Facebook Post has since been deleted CNN - Arizona Teacher Walkout American Press Institute - How Millennials Get Their News Suggestion Box POLITICO - African American Feel Left Out of Gun Debate Huffington Post - Why Baby Walkers are Banned ABC - Walkers Should Be Banned

Is it the year for you to earn MORE? It's no secret I'm a huge fan of making as much money as you can and want…and leverage a side-hustle to boost income. Today's guest, Jeff Tennery, is the founder of Moonlighting. It’s the first nationwide mobile marketplace where anyone can hire or be hired in any community in the country. Jeff is a recognized expert on the gig economy and has been featured on news outlets nationwide on the topic including CNBC, The Wall Street Journal, Huffington Post and many others. Before founding the company, Jeff spent over 25 years in senior executive leadership roles at Verizon, AT&T Wireless, nTelos and Millennial Media. He’s also got a great, big family – 5 kids! For more information visit www.somoneypodcast.com.

Peabody Energy's bankruptcy gives Big Oil a glimpse into the future, while energy losses are just one issue U.S. lenders have to contend with. Plus: startup news outlets face age-old problems. See acast.com/privacy for privacy and opt-out information.

Welcome to episode #249. On the show: SmarTone Telecom complicates the KISS principle; Ikea Canada powers discounts with Twitter vending machines; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M; Untold Music Festival trades tickets for blood...in Transylvania. Member news includes items from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, AOL. Special guest is Wojtek Hoch of Nomadic Uno.

Welcome to episode #249. On the show: SmarTone Telecom complicates the KISS principle; Ikea Canada powers discounts with Twitter vending machines; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M; Untold Music Festival trades tickets for blood...in Transylvania. Member news includes items from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, AOL. Special guest is Wojtek Hoch of Nomadic Uno.

Welcome to episode #149. On the show: DoubleDutch closes $10M and regroups; Dying for a Stella? There's a (new) app for that; WordLogic Reach launches; Millennial Media partners with Placed and Neustar and, boom, value is created; Joingo Places launches (and we wish it would stay just above the stratosphere); Gap lays out their "three screen" strategy and come SO close. Our Mobile Minute with Chuck Martin focuses on the future of retail search. Our special guest is Cree Lawson, founder and CEO of Arrivalist. The resource of the week takes a look at public safety as the killer app for location based services.   The entire show notes with links and time codes can be founder here.