Podcasts about shalene

Premenstrual Dysphoric Disorder, or PMDD is a little-known and under-researched condition - a severe form of PMS. Shalene Gupta is the author of ‘The Cycle: Confronting the Pain of Periods and PMDD', a raw account of her experience with this condition. Shalene talks about the havoc it created in her life, and the difficult path to finding effective treatment. Shalene also traces PMDD's controversial route to formal recognition by the medical establishment, and talks about the implications of openly discussing conditions like PMDD in today's climate.Click the ‘Follow' button for more episodes about women's health. Links:The Cycle: Confronting the Pain of Periods and PMDD, by Shalene Gupta: https://shalenegupta.com/the-cycle/The International Association for Premenstrual Disorders (IAPMD): https://www.iapmd.org/ More episodes from Overlooked:Discovering a borderline tumor in your twenties with Lucy Rudd: https://overlooked.simplecast.com/episodes/discovering-a-borderline-tumor-in-your-20s-with-lucy-rudd  New to Overlooked? Welcome. Overlooked was launched in 2023 to tell the story of ovarian cancer through one woman's story. In 2024 the show started to cover other overlooked topics in women's health - and there are many. The show is hosted by Golda Arthur, an audio journalist and producer. SUBSCRIBE TO THE NEWSLETTER - learn more about the backstory to the episodes, and to join a community of people who are deeply engaged with women's health topics. Sign up here: https://overlookedpodcast.kit.com/e4b85028b6 LIKE WHAT YOU HEAR? Support the show by:- Becoming a Patron - Overlooked is on Patreon, where you can and get rewards like merch, the ability to send in questions for expert guests, and a 'backstage pass' to the show.- Leaving a review on Apple, Spotify, or wherever you're listening. EMAIL US: hello@overlookedpod.com FOLLOW US:Instagram https://www.instagram.com/overlookedpod/LinkedIn https://www.linkedin.com/company/105541285/admin/dashboard/ LEARN MORE: https://overlookedpod.com/ DISCLAIMER What you hear and read on ‘Overlooked' is for general information purposes only and represents the opinions of the host and guests. The content on the podcast and website should not be taken as medical advice. Every person's body is unique, so please consult your healthcare professional for any medical questions that may arise.

Shalene McCollum talks to her daughter, Mattea McCollum, about growing fishing in Alaska and using Alaska's natural resources. This interview was recorded in May of 2024 as an assignment in Mr. Shumway's Senior Alaska History class at the Petersburg High School.

YUPP Focuses on building cross-cultural networks for individuals between the ages of six and 25, and provides opportunities in performing arts, fine arts, public speaking, and even sports. “It's really amazing to see what God has done, the whole concept of little becomes much when you place it in the Master's hands. For the first 18 to 20 years of our existence, there was no governmental grants. There were no huge backers of what we were doing. It was just a passion."

If you've ever struggled with severe PMS, painful periods, or the visceral challenges of having a female body in a male-dominated workplace, this episode is a must-listen. This is an important conversation for me personally. As a menstruating woman in her forties, I've had days where I'd been doubled over in premenstrual pain (both physical and mental) so bad the overly dramatic part of my brain told me I was going to die. I'm always searching for answers, so I've googled my symptoms ad nauseam. I've read books on the topic, including Shalene Gupta's The Cycle (https://shalenegupta.com/the-cycle/). Then, I advocated for myself with my OBGYN. All of which led me to a prescription for low-dose SSRI that flipped the switch on period paid and made my cycles much, much more manageable. Around 80% of women experience period pain or PMS (premenstrual syndrome). For about 10% of women with PME (premenstrual exacerbation) or PMDD (premenstrual dysphoric disorder), the pain is severe enough to disrupt their lives, relationships, and careers. In this honest and vulnerable conversation with Shalene Gupta, we address period pain, something that affects a majority of women yet is so often shrouded in shame and silence. Shalene bravely shares her journey with PMDD and the immense challenges it posed for her high-powered career as a journalist and writer. She shared invaluable insights on navigating PMDD as an ambitious, high-achieving woman. We also discuss practical strategies for managing physical, mental, and emotional symptoms, as well as guidance on overcoming the societal stigma that often prevents women from learning about treatment solutions and getting help, so they can continue to excel in their careers and lives. To learn more: Sign up for Shalene's newsletter on her website: https://shalenegupta.com/Check out the website of the International Association of Premenstrual Disorders (IAPMD) at iapmd.org for more resources on PMDD-related diagnosis and treatment Track your menstrual cycles. There are many great apps available on app stores. I personally use a print version I downloaded from Maisie Hill https://maisiehill.com/chartmycycle/Text me your thoughts on this episode!Enjoy the show? Don't miss an episode, listen and subscribe via Apple Podcasts or Spotify. Leave me a review in Apple Podcasts. Connect with me **You want to get promoted and better paid with best tools possible. That's what I offer inside my Executive Coaching Series, and you can learn all about it here: https://www.jamieleecoach.com/apply ** Connect with me on LinkedIn Email me at jamie@jamieleecoach.com

Today we hear from Shalene Gupta whose new book, THE CYCLE: Confronting the Pain of Periods and PMDD, was released in February. Shalene and I will be talking about the ways authors can get past their fear of conducting interviews when writing about deeply personal material.Watch a recording here. The audio/video version is available for one week. Missed it? Check out the podcast version above or on your favorite podcast platform.To find Gupta's debut and many other books by our authors, visit our Bookshop page. Looking for a writing community? Join our Facebook page. Shalene Gupta is a reporter whose work has appeared in Fortune, The Atlantic, ESPN, Fast Company, and Harvard Business Review. She is the coauthor of The Power of Trust: How Companies Build It, Lose It, Regain It with Harvard Business School professor Sandra Sucher.  In 2022, she was identified as a thinker to watch out for and made the Thinkers50 Radar list. She's also the host of the Trustonomy podcast. She has an MS from Columbia Journalism School and is a graduate of GrubStreet's Novel Incubator program. Shalene has taught writing classes in the Boston area, and speaks regularly at conferences about trust and diversity issues.Photo by Andrea Cassani on Unsplash This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 7amnovelist.substack.com

Send us a Text Message.Shalene Gupta's book "The Cycle: Confronting the Pain of Periods and PMDD" is a groundbreaking exploration of premenstrual dysphoric disorder (PMDD), a severe form of PMS that is often underdiagnosed and misunderstood leaving many women to suffer in silence. Shalene shares her personal journey with PMDD, offering a raw and honest account of living with this condition. We discuss the wide range of symptoms that can affect sufferers, from mood swings to physical pain, and how these can impact daily life.We also delve into:* The various treatment options available for those battling PMDD* How the medical establishment has historically failed to recognize and properly treat this disorder* The stigmas surrounding PMS and menstrual cycles that contribute to the lack of awareness* Ways to advocate for better understanding and treatment of PMDDWhether you're struggling with PMDD yourself, know someone who might be, or simply want to understand more about this hidden epidemic, this episode is a must-listen. Join us as we work to break the silence and bring PMDD into the spotlight it finally deserves.Learn more about Shalene https://shalenegupta.com/Medical disclaimer: this podcast is for educational purposes only and is not intended to recommend, diagnose, or treat anyone. Support the Show.Follow me:FacebookFacebook groupInstagramTwitterLinkedInPlease subscribe to my YouTube channel!

This week, Karmen interviews A Line stylist Shalene about her personal journey, her love for fashion, and her role as a stylist. Shalene shares her experience of battling and conquering cancer at a young age and how it has shaped her perspective on helping women feel beautiful and confident in their own skin. She discusses her approach to styling clients, her favorite fashion trends, and the joy she finds in styling her own mother. Shalene also emphasizes the importance of creating a welcoming and non-judgmental environment for women to explore their personal style. All women deserve to feel beautiful, regardless of their size, age, or health issues.Connect with Shalene:IG: @shalene_alineboutiqueConnect with Karmen and A Line:aline-online.comIG: @alinestoriespodcast@alineboutique@karmenberentsenYouTube: A Line BoutiqueTikTok: @a_line_boutiqueCheck out Karmen's memoir Learning to Fly, here.https://www.amazon.com/Learning-Fly-Memoir-Karmen-Berentsen/dp/1735235008

In this enlightening episode of Superwoman Wellness, Dr. Taz warmly welcomes Shalene Gupta, a journalist and author deeply invested in the exploration of women's health issues, particularly Premenstrual Dysphoric Disorder (PMDD). With a rich background that includes contributions to The Atlantic, ESPN, Fortune, and more, Gupta brings a unique blend of personal experience and journalistic rigor to the discussion. Today's conversation sheds light on PMDD, a severe form of PMS that remains largely misunderstood and underdiscussed in both public and medical circles.Today on Superwoman Wellness:Demystifying PMDD: Understanding its impact on women's lives and mental health.Shalene Gupta's personal journey with PMDD and the path to recognition and management.The importance of open conversations and increased awareness around women's health conditions like PMDD.Exploring the intersection of mental health, relationships, and hormonal imbalances in the context of PMDD.Strategies for managing PMDD and advocating for comprehensive healthcare approaches.This show is supported by:EastWest | Use code SWW30 to get 30% off at theeastwestway.com.Follow Shalene Gupta:Website: shalenegupta.comInstagram: @shalene_guptaLearn more about Shalene Gupta's work and her book, "The Cycle: Confronting the Pain of Periods in PMDD," available at hereFollow Dr. Taz:YouTube: @DrTazMDInstagram: @drtazmdWebsite: doctortaz.comOrder The Hormone Shift book at prh.comthehormoneshiftThis Show is produced by ▶︎GOSTEK.media

The last listener's question in our January series is about joy. We've got authors Suzanne Berne, Shalene Gupta, and Christine Murphy to talk about the good that can be found in the writing process.Watch a recording of our live webinar here. The audio/video version is available for one week. Missed it? Check out the podcast version above or on your favorite podcast platform.Check out my interview with AE Osworth about “Joy First Drafting” here.Looking for a writing community? Join our Facebook page.Suzanne Berne is the author of five novels: her most recent, The Blue Window, released last January, as well as The Dogs of Littlefield, The Ghost at the Table, A Perfect Arrangement, and A Crime in the Neighborhood, which won Great Britain's Orange Prize, now The Women's Prize.  Shalene Gupta is a Boston-area writer and the author of The Cycle: Confronting the Pain of Periods and PMDD, which will be released in February. Christine Murphy is a graduate of GrubStreet's Novel Incubator program. Her debut novel, Notes on Surviving the Fire, is under contract and forthcoming in 2025. Photo by Adrian Moise on Unsplash This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 7amnovelist.substack.com

We hear from two listeners' questions today: The first worries about knowing if her book is ready enough to begin querying. What does “done” really feel and look like when writing a book? The second talks about an issue that hits home with a lot of writers, though many don't speak about it: The time a single writing project takes to finish can feel overwhelming, but what about trying to launch a whole writing career? And what if loved ones are waiting eagerly for it to happen for you? What if their age means they can only wait so long? We've got authors Kasey LeBlanc (Flyboy), Shalene Gupta (The Cycle), and Sara Shukla (Pink Whales) to help us find some answers.Facebook group link.Watch a recording of our live webinar here. The audio/video version is available for one week. Missed it? Check out the podcast version above or on your favorite podcast platform.Kasey LeBlanc (he / him) is a graduate of GrubStreet's Novel Incubator program, a contributor at WriterUnboxed, and the author of FLYBOY, his debut YA novel, which will be published by Balzer + Bray / HarperCollins in May 2024. Shalene Gupta is a Boston-area writer and the author of THE CYCLE: Confronting the Pain of Periods and PMDD.Sara Shukla is an editor for Cognoscenti, WBUR's ideas and opinions page, a graduate of GrubStreet's Novel Incubator, and her novel PINK WHALES is publishing in June 2024 from Little A. Photo by Who's Denilo ? on Unsplash This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 7amnovelist.substack.com

In the upcoming episode of The PMDD Podcast, we feature a remarkable woman from the US who penned the book "The Cycle: Confronting The Pain of PMDD and Periods." Shalene Gupta, an established writer, journalist and author, delve's into her journey of writing this insightful book, shedding light on her personal experience with PMDD.Additionally, you'll hear from her husband, Usheer, as he joins the conversation to candidly discuss how PMDD has profoundly impacted their relationship. This episode offers a compelling narrative of resilience, love, and understanding in the face of a challenging condition. BUY THE BOOKPlease follow us at @the_pmddpodcast and if you have not already, please subscribe and review! :) Hosted on Acast. See acast.com/privacy for more information.

On this episode, we share the mic with Dr. Shalene McNeill to discuss about the essential role of meat in the human diet. She speaks about the most common misconceptions among consumers and explains the impact of meat on the well-being of consumers.

Every Wednesday after 7 am is Big Favour time. So let's find out what the first Big Favour of July has in store for Shalene Manilal in part 1. Webpage

In part two of The Big Favour, we heard the cries from wife Shalene Manilal about her husband not being able to travel to work because of his scooter being unable to function. Webpage

K & K are so grateful to Peacock for whipping up another classic, creamy, never before seen (or tasted) Dateline episode, RECIPE FOR MURDER! Keith Morrison is heading into the kitchen to watch the pastrami being sliced and a simmering murder plot come to a boil. This deli-centric episode truly has everything: bagels, egg salad, lox, and an elusive chocolate cake recipe worth murdering for? Okay, not really worth murdering for, but because this is Dateline, there's also private planes, cocaine deals, and an undercover sting operation featuring the most elaborate yet utterly confusing disguise of all time! So grab that tower of pickles, roll up those Miami Vice sleeves, and keep your wig away from flammable sources, because it's time for A DATE WITH DATELINE: When Worst Comes to Wurst! Official Description from NBCU: Keith Morrison reports on a dramatic undercover operation in Palm Beach, Florida to save a wife and mother who had no idea she was in danger. This very special episode is dedicated to a very special Patronus, Shalene. Shalene is an incredible mom to 3 year old twins, including Bella who is a survivor of brain cancer, thanks to the heroes at St. Jude's in Memphis! Shalene and her whole family are so grateful to St. Jude's that she wanted them to get her shoutout! We are sending all our love to Shalene, Bella, and the whole fam, as well as the lifesavers at St. Jude's!  JOIN US AT CRIME CON IN SEPTEMBER! USE OUR CODE “DATE” FOR 10% OFF! IT HELPS US OUT A LOT!! The easiest way to support our podcast is by getting deals from our sponsors! We need sponsors to keep the lights (and mics) on, and they stick with us because they hear from you! Let them know you like our ads by checking out their products and telling them we sent you! If you haven't tried Bombas yet, you are missing out on some MAGIC not seen since the chocolate cake in this episode. We LOVE our Bombas socks, underwear, and shirts, and we love that Bombas donates items every time you buy one! Go to bombas.com/datedateline and use code datedateline for 20 percent off your first purchase! Bombafy your wardrobe today! Want to prove that you love your cats as much as Katie loves hers? Feed them Smalls! Katie's cats RUN to the kitchen when it's dinner time now, thanks to Smalls. And if you know Size Beautiful Bruce, you know he doesn't usually run. So head to smalls.com/DATEDATELINE and use promo code DATEDATELINE at checkout for 50% off your first order PLUS free shipping!  Up at night because you can't stop thinking about Sandoval's t-shirt comment? We all can use a little help getting a good night's sleep. Try Beam's best-selling Dream Powder and get up to 40% off for a limited time when you go to shopbeam.com/DATEDATELINE and use code DATEDATELINE at checkout! Sweet Dreams! Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this insightful episode, Shay unravels the importance of consistency and persona development, and brand building. She delves into the concept of flow states, showcasing its essential role in crafting immersive experiences, and unfolds the power of recognizing one's superpower. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Why consistency is as important as authenticity.How to utilize your public persona and personal identity.The Neuroscience of flow states for client retention.How to build a safe community and good experience.Aspirational identity and importance of niching down.How to find your superpower to unlock your potential. Episode References/Links:Fitness Career MasteryFitness Career Mastery PodcastInstagram: @fitnesscareermasteryConservatory Training: @theGroupx_conservatoryGuest Bio:I am a fitness business coach with expertise in talent development, program design and member experience. A creator, educator, and consultant.   If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipWaitlist for the flashcards deckUse this link to get your Toe Sox!ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Shay Kostabi: [00:00:00] What you present to the world needs to be specific and consistent. I've been saying this a lot lately. Authenticity is overrated, particularly when it comes to business and being a, a public figure, a speaker, a teacher, a presenter, somebody that's in front of people. Your clients aren't paying for your authenticity.They wanna know that you're authentic. They're paying for your consistency.Lesley Logan: Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It [00:01:00] Till You See It. It's a practice, not a perfect. Let's get started. Oh my goodness. Get ready, get ready. This, um, this interview is just going to have so many amazing pieces of advice no matter who you are, what you do, you're going to love this. If you are a fitness instructor, you'll absolutely dive into this. If you are not, but you are someone who's wanting to work for yourself, works for yourself, or is trying to show up in a room that you have imposter in Iran, there is good stuff in here for you.And so my guest today is she Kaabi. I was on her podcast, fitness Career Mastery. Um, she and her husband have an incredible program that they work with, um, fitness instructor, studio owners, and, and you'll hear all about it in this episode, but I met them through a mutual friend who tagged us in a post and then we stalked each other and we love the same blue blockers and we got to know each other.And I was on their podcast. She's now finally on my podcast. And, um, this will be the first of many amazing conversations. I hope you leave this as inspired and lit up as I am. And so after this [00:02:00] little ado, here's Shay Kastabi..And stick around to the very end because we got some outtakes that's been happening. There's always outtakes. Um, and the team does collect them for bloopers on the YouTube, but uh, we're adding them into the end of the pod because you know what you need to know that we are not perfect. You're not perfect, and we're enjoying the process and we are enjoying that.So have a good laugh on our behalf. Love you.Right. Be it babes. I am super excited to have our guest today. I'm gonna be really honest. You already know I'm a fast talker when Shay and I are in the room, you may wanna just put this on a normal speed. Because we're gonna get ready to laugh. You're gonna learn a lot. Shay Kostabi is our guest today and I am just so thrilled to have this bright shining light in your ears.Shay can you tell everyone who you are and what you're rocking at. I'm Shay Kostabi: dying. Um, I'll give you my labels. Is that, that's like the easiest way to introduce, um, who I am. I mean I, uh, I am a creator. I'm a mentor, I'm a teacher. I am an [00:03:00] experience designer. I'm a brand builder. I'm an idea generator. Um, I'm a fitness business coach.My husband and I have a business called Fitness Career Mastery Podcast of the same name, which is currently on pause. But there's something like 200 episodes for you to listen to if you're interested. Um, Everything about how to create a successful heart led business in the fitness industry, and also how to create meaningful experiences that keep people there and, and really change people's lives.And, um, I also do what you do. I travel to train instructors. I build programs for boutique studios, primarily in cycling bar and hit training. I've, you know, lived all over the world doing that. And we were just talking about your upcoming trip and I love getting paid to go to like an exotic location to work and like explore.I love travel, adventure or culture Lesley Logan: all over the... I agree. I'm not saying that if you're in a non exotic place, I won't go. But I am saying that if it is an exotic place, you're more likely to get a [00:04:00] yes. Shay Kostabi: I I'll, I just got back from Indianapolis, which is like a super cool city, like Lesley Logan: in mind good things. I have heard good things.I have not been there. Um, we've actually, in Indiana, we've spent many a days in Fort Wayne, which people are like, you know, Fort Wayne. We're like, yep. Actually we've, we've done us some, some stuff there. Shay Kostabi: We could swap stories. I've been there too. I love it. Lesley Logan: Well, okay, so what I love is how multifaceted you are, and I know our listeners, um, what I hope you all heard from that is sometimes I think people think, oh, I'm not just one thing or I have to be one thing, and it's like, actually you, you've, you're layered, you know, it's not like you started out doing all of these things, but you, you, you have, it's grown into these things and I'm wondering like, can we take a step back and just how did you get into like working for yourself?Because I feel like that is always its own story and own Shay Kostabi: journey. Yeah. Ooh, okay. Keep it short. You know, I come from a family of artists and entrepreneurs, everybody around me was [00:05:00] running their own business in some way. My dad has always been, um, self-employed. Um, my uncles are famous artists and musicians.My grandparents are immigrants who made their own way. And so, and I'm very proud of that. And I think I just had role models who are like, you don't have to subscribe to the status quo or the norm. You can be whatever you want to be and you can create it yourself. And it was almost expected that you would do that in a way.Nobody pressured me to go to college. Nobody said I had to be a certain thing. Um, so Lesley Logan: That's so cool. I just wanna highlight that because I feel like. That is, I was the opposite. It was like getting to college. Cause that's the only way you're gonna get out, no one works for themselves in my family, like the one that did, they're like, he's kind of crazy out there.He thinks he's got this Shay Kostabi: idea. I I, I'm from a family of crazies, so, you know, uh, so that feels good. And I, [00:06:00] I, I'm so grateful for that. Um, so I've kind of always wanted to do my own thing. And we talked about this on our podcast, you know, making jewelry or shoes or whatever it is. I've just been doing it since I was young.I've also, like, one of my favorite things to play when I was little was teacher. So I would always invite my friends over and give them spelling tests. So these, these, these things that I list I've been doing since childhood and, and I, I think we're gonna talk about this day, it really comes from like knowing your superpowers.Like knowing Yeah. At, at the core of who you are and what your interests are and what your skills are, and then going out and finding new skills and abilities. But I fell into fitness is like my fourth career. Yeah. And I was working for a corporate business and also doing some things on the side like product development and programming and some other stuff kind of under the table.And that, that was really starting to pique my [00:07:00] interest and I really don't fit into corporate atmosphere. I am such a rebel. Lesley Logan: Oh my gosh. I didn't think I was a rebel, but I was, I was asked to, to, to Shay Kostabi: quit. I really have a difficult time following rules that don't make sense. I love rules. A and I'm really good at making them for other people.Yeah. But they really have to make sense. And I have so many crazy ideas. I think there's a line in Alice Wonderland that's like sometimes I wake up with as many as a hundred new ideas before breakfast. Yeah. And I used to have that written, I'm like that's me. Yeah. And that's annoying. You work in a corporate infrastructure, like, we should be doing this.And they're like, shut up and teach your class. You know, Lesley Logan: they're like, it's like, and they'll, they'll do it next year and that's fine for them, but like, you're like, I wanna do that. I'm beyond that idea now. Now I moved onto this one. Shay Kostabi: Um, yeah, I could tell you stories about of, you know, I saw a vision of like where the company should go.Um, that actually has happened, is in the world now, [00:08:00] and is something that everybody knows. And I was like, we should do this. And they were like, no. And now the company's not in business anymore, so whatever. Um, you know, it's like, I wanna just make this stuff happen. So, yeah, I, um, I had like a big life change, honestly.I had a divorce, I went through divorce, um, a bunch of other things. I, I was living in New York. I moved to California and I was like, I wanna start over. I just wanna do my own thing. And, um, I was teaching part-time at a studio, but I just started, I don't, I honestly, I don't remember people just started calling me.Yeah. Like, can you help me build this program? Can you teach my instructors this? Um, when you just out there and you make yourself visible and, and you, and you're presenting your skills and your abilities, and people see who you are, they offer you things. You know, I, I got a sponsorship from New Balance that helped, like, I was one of seven female ambassadors and, you know, on a salary and traveling all over the country.So I met a lot of people and that gave me the freedom to be like, well, what do I wanna create? Lesley Logan: But I think [00:09:00] that you just hit the nail on the head. Like you, I think a lot of people, one will say they don't know what their superpowers are, they don't know what their strengths are. They don't know these things. And I actually think that they've, they've been looking and comparing so much to so many people.They've actually stopped look at the mirror and realizing what they do have. And they're afraid to actually be different. They're afraid to be the person with the ideas in the room that gets turned down. They're afraid that no one will listen to 'em. And as you and I just found out, like. We've had many ideas that we've had, and people are like, nope, nope, not doing that.And, and yet the people in the room that are hearing you, they talk to people like, I can't. I, the, some of the opportunities I had in the fitness world in LA was not because of like, like I went pounding the pavements to like knock on that person's door. But it's because I would not shut up about the thing that I loved and was so passionate about.Yeah. And someone told someone, I even heard someone tell someone about me in a woman's bathroom in LA which was hilarious. I was like, should I come out of the stall or should I just sit here while they're talking about me? [00:10:00] But they do, because people wanna help people and they'll say, I need someone like this.Like, oh, I actually know someone. She might, yes, maybe she knows. Like, it's like that kind of a thing. But if people don't know who you are, what you do, how you rock at it, they can't, they can't put your name in the Shay Kostabi: hat, you know? Right. And the trick is truly like authenticity is, you need to be authentic.You need to be real, you need to be true to you, to your spirit and, and what really resonates with you. It has to be real. But beyond that, it needs to be what you present to the world needs to be specific and consistent. I've been saying this a lot lately. Authenticity is overrated, particularly when it comes to business and being a public figure, a speaker, a teacher, a presenter, somebody that's in front of people.Your clients are paying for your authenticity. They wanna know that you're authentic. They're paying for your consistency. They want to [00:11:00] know that, um, you're gonna be there for them, right? And that there's some accountability there and that they can bank on a certain number of things to help them get what they want.And if you are unclear on things like your core values, your interests, your abilities, your skills your purpose, your mission, your superpowers. You know, human beings are so multifaceted. You can show up as like something different all the time. And you're like, this feels good today. And then people are like, wait, but I needed you to be this.Yeah. Like, that's cool too, but I really needed you to be this. You know? Yeah. No, I Lesley Logan: think, uh, you know, I think that is, I think so many people, like I need, like, they do wanna focus. I'm so authentic. I'm so this, and it's like being consistent doesn't mean you're not authentic. It just means that people need to know that you, when you say you're gonna show up, you're gonna show up, that the class that you're gonna teach is, is what they expected from last week.Yeah. Like, people actually [00:12:00] think you can change the music, but even that, you can't, they don't want country next week if they've been doing nineties hip hop. Like people, like there's something about that consistency that's what they're paying for because people need certainty. More than anything they need to know that like what they're paying you for is what they're gonna get week after week.And it's so hard when you're a multifaceted cuz you feel like you can be boxed in, but there's still ways of being your authentic self. And showing up consistently. It's a, it's just, it's a, it's a practice. Yeah. Shay Kostabi: And whether you're a personal brand or a brand or you know, a product, you are a reflection of the consumer or the audience's identity.Right. Like, I see myself in that. So, you know, when you walk into a Nike store, there are certain things that you expect if, if you walked in and Nike didn't look like Nike, you would be like, what happened? And there's a, almost like a loss of your own identity. Like, this is what I expected. The same thing when people come to your class, right.They're expecting [00:13:00] we go to this, when we go to the movie theater, we have expectations about what the rituals are like and the expectations and the services and the atmosphere. When we go to a concert, you know, our favorite artists, we expect, you know, a certain level of quality that is consistent throughout time.Lesley Logan: I love that you're bringing this up because I think like when I call up about being it till you see it, I am not talking about faking it till you make it. And that's a very different thing because I think people can misinterpret this like, oh, I need to be like this so that I attract people. But it's like, actually you said it.People are attracted to you cuz they see something in you. So the more you can be the version of yourself, you're like on this planet to be, the more you're going to actually be able to be doing this, whatever this is forever. For as long as you want. Yeah. And authentically. And consistently. And, and you're not gonna have to wake up one day going, I don't know who I am, I wanna change course.And [00:14:00] you, your people are like, uh, this isn't the, this isn't the story I wanted to be into. All those things, they're gonna feel like, Ugh, what just happened Shay Kostabi: here? Totally. Oh my gosh. Have you ever gone to a class where one day the teacher comes in and she's like, shaved her head or like done, or like has like a whole new persona and you're like, Are you okay?Lesley Logan: Right, right. I I, um, well, like welcome to LA um, you know, it's a little distracting. You almost need them to address like, yeah, I donate my hair or something. Just so you can go, oh, they're still them, but if they're (...) , Shay Kostabi: yeah. Well, so you're allowed to change and evolve. Mm-hmm. And you're also allowed to just like abandon a persona that no longer serves you.You know, um, this is so funny. We're moving into, this is something that I teach that I'm deeply passionate about. I, I'm actually teaching a masterclass tomorrow and persona development for fitness instructors. And, um, it stems from my personal experience, my background in [00:15:00] theater and playing characters, and also what I've just learned about, um, You know, being a public figure and stepping in, in front of people as yourself, not as a character.Right. Yeah. And what it takes to like, play big in the arena that you're in. Yeah. And you know, a, a persona is a, um, like it's not a character. It's not a mask that you put on, it's not something, it's not that fake it until you make it. It's a, a version of your best self, your most refined and intentional self.It's the version, it's, it's how you are perceived by other people. So that's really important and something that I think a lot of instructors in particular don't think about. It's not just, I want you to see this. You have to find that intersection between what you would like to transmit. And how that's actually resonating and what your people want to receive.Mm-hmm. And that takes some [00:16:00] adjustment. And yeah, there's a big difference between, there's some people that just have so much charisma, you know, and talent and, um, you know, charisma, uniqueness, nerve and talent to quote RuPaul. Lesley Logan: Right. And, um, one of our favorite people Shay Kostabi: on this planet, right. And they just seem to have this God-given gift, you know, and they're operating purely on intuition and instinct.Yeah. Which is great. And, and so powerful, like use that, tap into that, but that's also very primal and very dangerous and inconsistent. Yeah. And so when you use tools and you show up with intention, the intention that you bring is what dictates the outcome. So now you have more control about how you are connecting and relating and resonating with people because you have made specific choices about how you're gonna show up in the room.And that starts with knowing who you are. Yeah. We do have to create a [00:17:00] persona that seems like a, like a character, right? Yeah. Like we need that Superman for Clark Kent. Yeah. Like we need that because we play small in our lives and we don't always use our superpowers, or we're not conscious of them or, um, and then when you step into the arena, when you step in front of people, you need to be at your highest frequency.Yeah. You have to be. And sometimes that requires calling in, there's so many exercises that you can do. You might think about a spirit animal or, um a famous person that you admire. Or even like, it could be qualities of your grandmother, which I often pull in. She was such a badass. Yeah. You know, um, but sometimes we have to like, kind of put that on so that we can step into who we really are.Yeah. And our, our most potent, our most Lesley Logan: powerful. I mean, the persona is almost like the Be It Till You See It. Like it's kinda like that. Yes. And [00:18:00] some of my best classes that I ever taught when I was a new teacher, when I was sick, because like I didn't want anyone to know I was sick.Yeah, right. And so like, I like stepped into that and I was, and I remember going, wow, that was one of the best classes. People was like that was the best class. I'm like, what is different? And it's because I was like, oh, I didn't want anyone to know that my vibe was low, so I brought my vibe as high as I could.What if I did it all the time? But because I Shay Kostabi: And when you're not, yeah, when you're not sick and (...) Yeah. Lesley Logan: Yeah. Wow. Exactly. Oh my gosh. Can you imagine Unstoppable and, and then also, I mean, I think what was unique about when I first started teaching is like when I left the class, I was still in the space, right?I was in a high-fitness club, so I couldn't like turn off. Yeah. Because I'm going to the locker room, the same bathrooms that everyone else is using. And then I'm going in here and I've been in those classes, but the person's on, and then you see them grabbing their stuff and they're like, uh, Yes. Like they're just not there.And I never wanted people to feel like I was inauthentic. I always [00:19:00] wanna make sure that they felt like who I was and who they were taking class with was very similar. But I can't be at that vibe all the time. Like, no, obviously there's other things, but one of the best compliments I ever got ever is that when I met these people in Australia, they said, you're exactly the same on in person as you are online.And I'm like, yes. And that is, I think, where people, people get the persona thing confused. They feel like they have to act like somebody. And it's like, no, you have to act like the person you actually wanna be and you'll, you're gonna bring yourself up to that level. And then, but people, the intention you have behind is what people are going to gather up and they'll come along the journey with you. Shay Kostabi: Yeah. Yes. Take them on the journey. Oh my gosh. I'm gonna pull it like a bunch of threads here. Yeah. Number one, you have to be able to take it off. Right. That, that high, you can't operate at that high frequency. You may sometimes need to carry it into the lobby, into the locker room, into the parking lot.Right. You will have to carry it, but at some point you have to be able to [00:20:00] say that is for this space. Mm-hmm. And now I, I get to be something else because the other thing you said about, um, when the person said you're exactly the same on camera as you are in person. Right. Those are different, but they're also the same.I doubt very much that you're the same person on camera, that you are, you know, when you're in bed reading a book or like watching a movie with your husband, like there has to be some separation there. Yeah. And, and there's so many reasons why that's beneficial. You teach the worst class of your life.Somebody tells you they hate your music, they don't like your face, they don't think that you should be teaching this modality because you don't look like X. Yeah. You know, or whatever the deal is. And you cannot internalize that. You can't take that. Everybody has an, when you put yourself in front of people, you are just opening the doors for criticism.Yep. Every single person in that room has an opinion of you. If they're your followers, if they come all the time, they're your clients, your members, they think very highly of you. But [00:21:00] there's always gonna be somebody in there like, why is she wearing that? So...(Lesley: oh yeah). Lesley Logan: And that, and that can't be, that can't be something you internalize.It's just why there has to be the part of you that's like for yourself. Yeah. And, and that you get to, you know, when I walk my dogs for sure, you guys, I don't look good. I'll tell you right now, I, my neighbors probably are like, who the hell? I like wear the biggest coat with the biggest hood up and over and I play a video game while I'm walking my dogs.Shay Kostabi: And that's authentic too, right? Yeah. That's authentic to you. But that doesn't belong in the space where you are a teacher and a leader. So that's what I mean. It's, yeah, it's the ability to turn aspects of yourself on and off so that you can show up, as I said before, and you're most potent and powerful.And actually make the change that you seek to meet, make for the clients that you serve, or for whatever it is that you're showing up for. And, um, you know my, like a great example, my [00:22:00] name's not even Shay, that's not my name, it's not my nickname. Nobody called me shay growing up, I was working at a studio on the Upper East Side at the front desk, and they asked me to come in and take, they were first, they were like, if you want to work here, you have to take the cycling class.And I was like, I don't like bikes. Um, I took the class and I fell in love. Um, they invited me into the training. A couple weeks, weeks later, I was on the podium. My mom fell over on the floor laughing because I cannot ride a bike outside. I mean, I can, but my risk of getting hit by a car is pretty high. Um, so, uh, and I was just, I, I mean, something clicked.I was like, this is for me. But the manager came in and she was like, so, your name doesn't fit on the board. And this was when we had, you know, chalkboards that people would, oh, your name doesn't fit on the board. It's too long and it's too hard to spell and [00:23:00] pronounce and remember. And she said, and I said, great thanks.And she said, do you have a nickname? And I said, no, nobody has ever had a hard time saying my name. That's not true. Everybody has a hard time saying my name. But, uh, she said, can we call you Shelly? And I said, not if you like your two front teeth. And uh, and so I said, I have one friend that one time randomly called me Shay and said, my alter ego should be Shay.And I didn't even, alter ego, that's like not even something I thought about. And she said, how do you spell it? I said, I have no idea. I have no idea. Um, and I, I really wanted it to be like c h e, like Che, but I, that's Lesley Logan: not right. (...) No, like in, based on this whole conversation I want it to be phonetic.Shay Kostabi: So I was like, as long as it's not s spelled like the cocoa butter, I don't care. Um, so she's spelled s h a y and I became Shay and I loved it because I was a brand new instructor. Uh, I was [00:24:00] teaching on the Upper West, upper East side, excuse me. Which if, you know, it can be brutal. And um, I was still working as an actress and so it allowed me to kind of play the character of fitness instructor and not feel like.I don't know. It just allowed me the space to just show up to this one place and do that one thing at that time. And Shay was like, so cool and so powerful and like funky and funny and Shalene, which is my real name, is like kind of, you know, was like insecure and still trying to find her place in the world and all of those things.I'm all of those things. Yeah. And now 15 years later I, I'm, I don't currently teach, like I'm not on the board anywhere, but I'm still Shay. Yeah. And she feels exactly like me. Like they're the same. Yeah. It almost helped me. Right. [00:25:00] She Lesley Logan: is the real me. This is the Be It Till You See It story. Yeah. Like this is it.Like, yeah. I, there you go. Like that. You know what's okay. And, um, I, I definitely wanna, I wanna get into what you're passionate about right now, but I just wanna say like, I, um, resonate with that a lot. Like I, um, I don't know when we started, somebody started calling me LL and that I was like, oh, I like that better.Yeah. Shay Kostabi: When you see it in writing. So like, I got your sheet on how to prepare and it says Lesley will do this, and then later it's like when LL says, I was like, oh, listen up. Pay attention. Lesley Logan: Yeah. Shay Kostabi: There's a little bit of like, there's Lesley Logan: something, you're the boss. I'm the boss. Yeah. And like, oh yeah. So when I go to things like, oh my God, LL and I'm like, it's kind.It's like it is. It is. Um, Uh, it is that next level version of me that I wanna make sure I'm like stepping. That's like, there's this power. Yeah. You know, like Cher has one name, like LL it's, you know, it's two initials, but there's just something about it Shay Kostabi: that makes it like, you know, it's, it's yours. It's unique to you.[00:26:00] And what's interesting is that it's been given to you. So it's a reflection of how people perceive you. Yeah. And then you have a responsibility to kind of live up to that. Yeah. Which means you have to be intentional. You have to be consistent. Right. And it has to be clear because that's what people are expecting of you and it pushes you to like evolve and like be at your best.But also in the appropriate arenas. So that you can. You know, it's so many things, protect you from burnout. Guide you on a very clear career path. Attract brand partnerships. Um, it's, it's, it's a little, it is a bit of like a protection at first, but then it ends up being like, you know, it turns sort of from your armor into your sword.Like, it's very cool. It's very cool. This Lesley Logan: is so fun. Um, I think Brad's gonna love everything about this. I can't wait for him to listen. Um, cool. Okay. I know you're super passionate about something right now. Yeah. This feels like you're super passionate about. Yes. But I also know there's something else you've been working on.I would love, I wanna make [00:27:00] sure we get into it. So can you tell everyone what you're excited about right now, what you're working Shay Kostabi: on? Yeah. The persona development is part of it. I've been teaching this for years. I've been coaching people through this. I've been helping people define this both from the instructor side and also on the brand side.You know, understanding, um, your persona, your archetype, and your superpowers is so, um, intrinsic to, like, you need that to build a brand. Like it's kind of where you start. And then of course as an instructor, it's like how you show up. And then the thing that I'm most excited about, right, like right now that I talk about all the time, kind of in alignment with persona, they're both very top of mind, is, um, flow states in regards to experience design, particularly in fitness.So I think that stems from, again, my background in, in a family of artists and creatives, musicians, painters, um, the like sensory experience. The visuals, like the quality of things has always been really important. [00:28:00] And then growing up as a dancer and being an actor and also working in production, both in film and um, like in theater.Right. Like all of the psychological cues that are like built into things to draw people into a story and into an experience. Yeah. And then, you know, through the work that I've done through programming and brand building for fitness studios, it's now evolved into, and experience is such a, like a buzzword right now.Everybody's like, it's about the experience, the member experience. And yes. You know, people are like, you need AI, you need tech, you need this fancy thing. And I'm like, whoa, slow down. That's, those are important and those are valuable tools, but like getting back to the basics. Ultimately when we think about an experience, an optimal experience, it's something that is multisensory, that is immersive, that takes you out of the mundane of like ordinary life and transports you [00:29:00] essentially out of time.Mm-hmm. And is so addicting, so pleasurable that you will do almost anything to get back into that experience. Mm. Despite the challenges, which in fitness could be the difficulty of the workout. Yeah. Um, the cost, right? Yeah. And so, you know, I hear all these people, it's like, everybody wants to know, what do I charge, right?Like pre. Yeah. That's something that you coach to, right? ...(Lesley: Oh, yeah, yeah.) Which is so important. But again, when you are super clear on the experience that you're providing and the value and you're intentional, meaning that you can dictate the outcome price, I'm not saying it's no object, like, um, you do have to consider it.And there's so many factors that come into play, but in regards to like what people are willing to pay. [00:30:00] It's like if it's good people are gonna put their money down, they're gonna make sacrifices for it. Well, I think Lesley Logan: you're what? I know you're 100% correct because I was that person I could not afford Pilates like I could afford.So I like you with the bike. I resisted going to Pilates class. I was like, that's not gonna be great. Mm-hmm. And I went to this class and the teacher was so good at making sure I understood, even though it was my brand new class, that I understood how to do the exercise that I, and it wasn't too slow and it wasn't too fast.It was like exactly like, got me into my body and I was like, whoa, what is this feeling that I have? Yeah. And then I got a membership to the, this boutique place where I could go between their five locations. I can go to class every single day. That that membership was expensive. I had to get out of a gym membership that I had because I couldn't afford both.Mm-hmm. And then it was expensive for me at the time. It's nowhere near expensive now, but it was expensive. Isn't that funny? At the time, yeah. And when I moved to LA that membership would be more expensive and I couldn't get to class every day. And I was like, [00:31:00] okay. So then I found a person who could teach me, um, I could afford a private a month.Basically, uh, but she was doing, or she found me a duet partner and I could go every other week. And so I would take my little Pilates book and do it every day at home. And then I would go to this duet twice a month and I would make sure I could afford that. And eventually I figured out a way to afford it every week.I don't know. Right? Nothing changed in my life, but I like made that happen because the experience was so good. And I think people like that, having me aspire to even afford that was actually a journey I needed to go on. ...(Shay: Ooh, that's good.) Um, so that, I, I just, it just was, I, I really valued, I never missed, I never missed my every other week session because I didn't wanna go.So, I didn't wanna miss like a month. So I think like, one, focusing on the experience we give allows people to reason, they'll figure the price out themselves. Like the budget is not our job. The budget is their job at our job is to make sure that they feel so seen, so heard. And [00:32:00] so like they got so much out of that.And too often I hear people, and this is gonna another tangent and I wanna get back to flow states, but hey, like, oh, what should I give people to get more clients? It's like you cannot pay them to tell their friends. The experience has to speak Shay Kostabi: for itself. So they just tell people. Give them, give them a better experience.Yeah, give them, so when we talk about flow states, it's, again, it's that sensation of, well, you tell me. What does being in flow feel like for you? Like when you into that class, what, what are some of the sensations that you felt Lesley Logan: you lose track of time. I did not look at the clock once ever, ever in a class.Good answer. Shay Kostabi: Yeah. Anything else? Lesley Logan: Um, I think it's so, it's so easy to turn off life. Like you can have, like, you can like literally be like lifeing it and like, you know, and then the class starts and like, you forgot the email that drove you crazy earlier that day. Cuz you're like, in that Shay Kostabi: moment. That's called hypofrontality.That happens when a certain number of triggers happen and your thinking brain turns off and so therefore you have [00:33:00] no concept of time. And it can feel, for some people it, it's like, class started and then it's over, and you're like, whoa, what, what just happened? I blinked. That was so incredible. And for some people it's like, oh my gosh, I just, it was like a lifetime, but in a good way, right?Mm-hmm. When time drags, when you're constantly checking the clock, that's the wrong kind of lifetime. But there's other times where it feels really expansive and you don't wanna leave. And so it's a little bit different for everybody, but the suspension of time and turning off of life, um, like that thinking brain are exactly what you're going for.That state is so addictive. So when that happens, your brain releases a ton of chemicals. The ones we always hear, dopamine, oxytocin, um, um, endorphins, anandamides. So there's all of these things. And that cocktail, that specific cocktail is so addicting that humans, it's one of the things we live for, we will seek it out over and over [00:34:00] and over again.Mm-hmm. One of the coolest things about dopamine is that it's the molecule of more. So if you can turn it on, um, you know, as a facilitator, as somebody who creates an experience that, that releases the dopamine. Um, you, you are, you'll, you're always, it never ends. It always will want more. There is no satisfaction.There is no end point. Mm-hmm. So this ties directly into. Um, how long your clients stay with you and how often they come back. So when you start to understand what's actually happening in people's brains and then learn tools to activate, right, to trigger the release of those chemicals and support that suspension of time, and then learn what the disruptors are so that you stop doing them.Now you're starting to create an environment where we can't make people get into flow, right? And it's not guaranteed, but we can create an the environment where that's very suitable for it and it's most likely to happen more often. [00:35:00] And then you've got your clients hooked on your experience in like the best way, like the best kind of addiction.And then you support that with all the of the other things that we talk about right In, in business and when we are all of the things I'm sure you've touched on in your trainings and your, right, but it kind of starts from like, really what we're selling is an experience. And I say this all the time, nobody cares about your workout.You know, it, it, it really isn't the Pilates, it's not the bike. Those, those are the vehicles. And if you, if you do it right, and you use the tools well people are like, I love Pilates. But you, you really could have given them something else as long as you understand how to get them into a flow state, you know?Lesley Logan: Yeah. Yeah. And you know what, like, I think this is this, um, my brain is like thinking, like when people are like, oh, people talk in my classes. It's like, you're not, you're not getting them into a place where they just listen to you. You're not commanding that room. You're, that's your fault. Yeah. Your experience is not, uh, you're not in charge.They're in charge. And so you're not [00:36:00] like that. And, and they will, they'll last as long as they are entertained to talk to each other in that class. Mm-hmm. That's not, they're not gonna be, they're not there for you. Right. So I think this is like, it's such a challenge, um, because it forces us to really own certain values.And I think people are afraid to do things like that because rules and values and, and having things in place require you to repel certain people. Shay Kostabi: So part of building a community and, and an experience for a community is, um, everybody talks about core values, but we don't often talk about constraints.They go together. So you have your, if you imagine a circle, you have your core values in the middle, like that's your operating system. That's where everything stems from. And then you have like, A, a little metal circle with some doorways. Right. Those are your constraints. Mm-hmm. And the constraints are not to keep people out or to push them out, they're to keep the people who truly belong in this community safe.Mm. [00:37:00] Right. And it, so it's not about turning people away, it's about making sure that the people that are right for you feel a deep sense of belonging and appreciation and trust and safety. People like us do this here. People like us do not do this here. And if you want to come play, you can't do this thing.And it's not to punish you or keep you out. It's so that when you're in here and you, and if this is a place you feel like you belong, you feel safe. Oh, I Lesley Logan: love this reframe so much because I do think that people start to feel bad. They're like, well, if I'm not for everybody, then I'm not like doing this thing.It's like, Shay Kostabi: actually, you can't be for everybody. You can't be for everybody. Lesley Logan: You just fucking can't. You just can't. There are people who will hate this podcast. They'll hate the sound on my voice. They'll hate what I have to say. They'll whatever. Like, right. But like if you're like, you, everyone is welcome if you follow these things, these Shay Kostabi: rules.So simple things and these, so this is both about, this is so, this is so great. This ties into community and culture. This [00:38:00] ties into experience and flow states. So if you say door, there is no late entry doors closed. Class starts at seven, doors are closed at seven. You can't even come in five minutes late.Right. People get mad about that, but what you're doing is you are setting standards and expectations, right? And you're key. You are ensuring that everybody who showed up on time and is there, is now fully immersed in the experience without distractions, the door's not gonna open, the light's not gonna creep in.Somebody's not gonna step over your mat or like around your thing or hit you in the head with their bag or whatever the deal is. Same thing with no cell phones, same thing with where you put your personal items and what's allowed, you know, food and drink and all of, um, clothing attire. All of these things are, are really about controlling the environment in a way that again allows for the best possible outcome to happen, the best experience.Mm-hmm. [00:39:00] So you can't feel bad about that because it's serving the people that, that want to be there. It's, Lesley Logan: it's all comes down to like, like for whatever reason, well, not whatever. There's a specific reason. Our brain is so conditioned to the negative that we are not seen that there are 15 people who showed up on time and they actually want to be here on time and they put their stuff where it is and you're like, oh gosh, I don't want this one person who's always 10 minutes late to get mad.And it's like, but these 15 people love you like that, that they, there's 15 of 'em and we are so like, oh my gosh, with this one person, it's like, you got that one person needs to, you have to be the lesson that that person needs to learn, which is, I have to be up on time for things I wanna Shay Kostabi: have change in my life.Right, exactly. Or you shift their beliefs and you get them on your page or they're not for you. Yeah. Yes. Everything you said, you, you nailed it. It's this, Lesley Logan: uh, this has me like this, this has me so excited because I've been really trying to [00:40:00] work on this with, with the people that we work with for years.Because there's this whole, like, if I niche down, then I'm not gonna have enough clients. It's like, well, that's not true. And there's, there's so many people on this planet. that is Shay Kostabi: a false narrative. I can tell you with all the people that we, this is what we specialize in, it's like, you are going to define your niche and you are gonna get hardcore specific.Every single person that has done that has tripled their income within 90 days. Yeah. Because Lesley Logan: also you, there are people, like, there are people who will aspire to be that person and like that. So you, you, it's like there we're, we're so afraid that we're we're gonna, um, that we're, we're gonna leave people out.Mm-hmm. That we're not really understanding that we're, our job is to actually be there for the people that are in. And then those people have such an amazing experience. They, their friends who've been looking for this reason, looking for something to change their life. They're like, Oh my gosh. I'm gonna, I wanna, like, I wanna change to be that person.We have to be, [00:41:00] we have to be willing to stand up for what we believe in and allow people to rise up to that level, because otherwise we're just, it's like a class. You, I, I, I, uh, an all levels class is really hard because you're, if you don't do it right. You're teaching to the beginner who just walked into the class.Yes. And really, you have to teach to the person you want people to be, and then offer options up and down. Right. Shay Kostabi: But, Ooh, let, can I, can I, yes, yes. This ties directly into flow state. Is this so true? Okay. So yes. You always teach, you teach to the aspirational identity. You teach to the strongest person in the room, and then we hear this all the time.You need the modifications and, and the options. The reason for this, the scientific reason is something called CS Level or CS balance, which is your challenge, skill, balance. This is so important and it's kind of a reframe when you think about it this way. In order for someone to have an optimal experience to potentially drop into flow state, this really powerful place that we're talking about [00:42:00] where time is suspended and we just can't wait to get back to it, right?You want people to come back to your class over and over again. The challenge that you provide must match the skill level of the participants. How do you do that in a group fitness class when everybody's at a different level and you have your front row people who are diehards and you've got this new person who just came in.This comes down to how you coach and how you cue and how you program making sure that you are prepared and intentional and, and you and your eyes are open and you're looking around the room. I have been in so many classes where the instructor does not even really look at what's happening.Like that person's knees are buckle. I just watched the class the other day. I'm like, oh, that person can't even squat. Why are you adding squat jumps? Why are you doing that, please? You know? So you have to have your eyes open. And I think when you understand why underneath, so if the challenge is high and the skill level is low, this turns on our fight or flight mechanism.We go into panic and anxiety and [00:43:00] ultimately we feel like I don't belong. There's multiple levels at play here. What you were talking about, that sense of belonging, right? You can't be for everybody. Everybody just wants to belong. That's all anybody wants. And we are so starved for it. I mean, people are sick over isolation and feeling like they don't have a place.You make a place for everybody and you make a place for nobody. There has to be a place. Again, it ties back to where we started, your core values, your abilities, your belief, what you believe your service can do for people. The change that you seek to make. Those have to be really specific because I love music festivals, but I don't wanna go to stage coach, right?That place is not for me. I just because I love music festivals doesn't mean that all music festivals are for me, just because I love fitness or even Pilates does not mean that every Pilate studio is for me and it shouldn't be, right? I don't want to be one of a million, you know? I want to be a [00:44:00] part of something bigger than myself and I want, and you said I wanna feel seen and heard, so again, Coming back to the specifics of it, when the challenge level is high, but the skill level of the participant is low, it's so off.This is when they go back into hyper frontality, they start thinking about life. Right. They're not even listening to you. They're so concerned about their performance. Yeah. They're like looking around at other people and they're like, can I do this workout? Will I ever be able to do this workout? Do I fit in here?Is the instructor gonna help me? And I always teach people when I'm training instructors, like, we really wanna know, what am I doing right? How can I do it better? That might mean the progression or the how can I be better? Yeah. Why am I, why am I pushing so hard sometimes? And then when it gets really hard, how long am I doing it for?Yes. We don't always need to know. It's only when it's really hard that we need to know for how long. So again, this your coaching, your ability to observe, um, you know, and how you adjust the [00:45:00] programming to help that person get closer to a state where they experience flow. Something called unconscious competence where, uh, you're not thinking about the action anymore.You're able to just perform it. Yes. That's why you give the modification. It's not just ability, it's the sense of belonging and inclusion. When the challenge level is low, but the skill level of the participant is high, now we have apathy. I don't care about this workout. Why am I here? We do have to have some challenge.Otherwise there's no point in engaging. Right. When the challenge is high in the skill level is high. This is the most optimal place for people to go into flow. But it's still, it's, it's just so easy, right? Yeah. It's like it matches, I'm like at my best, but you can still have a high challenge with like a lower skill level.Again, as long as you make the adjustments and you're conscious of what's happening and you make that person feel like it's achievable and they belong here, [00:46:00] even if they can't perform the exercise with, I'm using so much jargon, but professionals are listening. Unconscious competence. You know, the ability to just do it without thinking.I actually really Lesley Logan: love this. Um, this is something that like with OPC onlinepilatesclasses.com, it's our website, um, it's a hard thing to do. It's a virtual experience, but it's a community. Mm-hmm. Yeah. So all these things in place to make sure that people feel the community and and our values are, are all over it.But one of the things that I'm so, cuz Pilates can be so hard, if you on the mat, it's the fucking hardest. Like, it's just the hardest guys. I. I can, I can give you all the modifications of the world and it's still not gonna get your hips over your head if you don't have the skill level to do it. So one of the things that we love to say, and it's like, and, and I love when I see our members actually say it, is, um, it's brave and courageous to replace this exercise with one we've already done.So if this is not where you're at yet, then whatever we've already done, that was a challenge for you. Not easy. Go to that. It's a challenge for you. Go to that. Just repeat that. Because it's all compounding and we, uh, we say it all the time because I know that we have new people [00:47:00] showing up that's their first time, and we have other people who need to be reminded 28 times now to, to like for it to click.And it's, because also, I don't want people to not ever reach the level of the most advanced exercises, right? Because your body can do that. Your body can do that at a lot of ages. It just has to be built up to it. So I think that this, thank you for the confirmation. I have more confidence in myself now.Um, But also, um, I, I, I also think that it's just been, it's a really great reminder for everyone listening that like, your job is to get people in this flow state, and you get them in there because of the experience you provide and you, you, you give them an opportunity to rise up, so that everyone can be part of this community.You're so fucking awesome. I love you. We, we could talk for hours. We're gonna have to like, have our own like spinoff shows. I think everyone, everyone will wanna hang out. We'll just do a show. Yeah. Um, we're gonna take a quick break and we're gonna um, uh, find out where people can find you, follow you, and of course Be It action items.All right, Shay. So you've given us so [00:48:00] much. But, um, before we do our Be It action items, where can people find you, follow you, stalk you, do personal work with you? Shay Kostabi: Ha uh, well first you can go to Fitness Career Mastery, fitnesscareermastery.com. That's also the name of the podcast. Uh, Instagram Handle @fitnesscareermastery.And then specifically for the instructor side, you can go on Instagram. It's @theGroupx_conservatory. So I do conservatory like training. I do a masterclass every single month. I sometimes do like 30 day intensives. Uh, also work with people one-on-one and privately in studio. And you can learn about that @fitnesscareermastery as well.Lesley Logan: Amazing. All right. Bold, executable, intrinsic, targeted steps people can take to be it till they see it. Shay Kostabi: Okay, so we've been talking about this the whole time. Superpowers are truly the key to unlocking your potential. As I've mentioned, stemmed from your core values and beliefs, [00:49:00] your unique attributes, your abilities, your skills, your interests.It's the foundation for both your personal life, like knowing your superpowers, um, helps you figure out what kind of community you belong in or like what kind of Pilates studio you want to attend or workout or fitness program you want to attend. And then on the professional side, it really is part of the foundation of building a brand and a community, what kind of Pilates studio you should have and who you're meant to serve.And they're so unique and, and like that really is your differentiator, like how it comes together. There might be other people like you. Like I feel like Lesley and I like hang out in the same like area. But we are not the same. You know, like when you really get down to it and our superpowers are so different, they might be in alignment.So like that's where. You know, Lesley and I can share the same, or we can serve the same people, but how we do that is ultimately gonna be so [00:50:00] unique to us, even if we were going off the same script. So for the instructors out there, once you know this, I could give everybody the same program with the same playlist.It's gonna come out differently from every single person, particularly when you know who you are. And it's like your life really opens up when you get super clear on this. So here's how you do it. You're gonna get out a sheet of paper and you're gonna make like a Venn diagram. That's what it's called, right?Yeah. Circles, three circles, three big circles, and they need to overlap. And there's gonna be like a little space in the middle that makes kind of like a triangle. And in one circle you're gonna write down all your core values. So these are your non-negotiables, the things that matter most to you, the things that give your life, meaning, purpose, and direction.You could do this for your business separately as well. They're, they should be different. There will be overlap, but they should be different. Um, you can Google values, but things like authenticity, consistency, trust, respect, community, um, travel, right? All the things that you're like, if I didn't have these things, [00:51:00] I, I can't operate.And then the next circle, you're gonna put your skills and abilities, both those that you were gifted with by nature or nurture, and some of the ones that you've acquired along the way. They don't have to be things that you like. Just write down your skills and abilities, the stuff that makes you weird.The things like, think about the things that people come to you for and don't just, if you work in fitness, don't just write down fitnessy things. Write, tell all the things that you're great at. And then the last one, you're gonna put your interests. So all of the things that you love to do. And the easiest way to do this is to look at your bank account and your calendar, because you may say that your interest is, you know, books. But if you haven't bought a book in a year, you either need to find a way to get back to that or maybe readjust. Whenever I do this, I'm like, oh, I always say that I love X. And I'm like, I don't do that anymore. So this is a no matter, even if you're like, I know my persona, I know my superpowers. This [00:52:00] is a great exercise to just check in cuz things change.And then in each circle they're gonna overlap, right? So core values will overlap with interests. Interests will overlap with skills and abilities, right? And in the middle, it's blank. You gotta figure that out. This is kind of where I come in and help people usually, cuz it's hard to read the label from outside the bottle.Yeah. But in that center is where your superpowers lie and that is the gift that you bring to the world and you are doing a disservice to yourself and everyone around you if you are not showing up and using that every single day. Both like in the studio and like in your relationships and your life. So quick example is, you know, if I were to look at my core values, some of them are teaching and mentorship, community travel, um, uh, creativity, right?Experiences, and then my abilities are many. I've listed lots of them. Right. Um, and [00:53:00] then interests. There's a lot of overlap there. So, um, just sort of touching on that, when I look at the overlap and I come to my super, one of my superpowers is the ability to take two sometimes seemingly unrelated or even conflicting ideas and finding that intersection to carve out a unique path to mastery, that is ultimately what I do for my clients. Right? I can see both sides. And that is pulled from my experience, my core values, my interests and my skills. Teaching and mentorship is also a skill. Experience design is an, is a skill.I'm deeply passionate about flow states, but I've also acquired the skills. I have taken courses, re read books, um, actually put it to the test like through trial and error. So then it becomes, it feeds into my superpowers and I show up. I talk about these things every day. I use them every single day, whether it's [00:54:00] helping my friend make a decision because they're like, I have this, but I want this, and where do I go? And I'm like, well, don't you see this way? And let's just put it together like this, and here's your steps. Boom. Or a client comes and they're like, I wanna do a Pilates class on an airplane. And I'm like, cool, let's figure it out.You know, whatever it is. So, you know, so ...(Lesley: I love, yeah. I love a puzzle). Yeah. So when you write it down, you're gonna look, you're like, okay, these are my superpowers. And then the next step is really like, think, you know, ask, ask your friends, the people that love you, like, you know, how do, so this tries into persona, like, how do you perceive this?Like, this is my skill. Show me how it, it, like how does that resonate with you? And then you can start to, so many things come out of this. It like, it gives you a mission and direction, a purpose. And when you start from there, you get to bring your best self to the table every single day and work in your zone of genius and find allies who compliment your superpowers. Like build your A team [00:55:00] to like help you. Whether it's a business partnership or a board or just a group of friends who are like, I know you, I see you and you're clear and I can help you. Lesley Logan: Yeah. Ooh, I love this because, um, I think no matter who you are, listening to this, figuring out what your persona is can really help you show up in the best ways for anything that's intimidating you.And anytime that you're like, oh my gosh, I have to like, go talk to these people, it's like, well, That persona is obviously not gonna be scared of those people. And so you can like, show up and, and show off how amazing you are. Shay, you are such a light. You are so fun. Um, I can't wait for our first in-person date of ever hanging out, but we're gonna have a great weekend.We have to make it happen. We're gonna make it happen. Um, thank you so much everyone for listening to this. Thank you Shay, for just spreading all of your goodness. We'll have to have you back. And how are you going to use these tips in your life? Make sure you tag Shay, tag the Be It Pod, share this with a friend, share with five friends.You'll probably wanna listen to it a couple times because we [00:56:00] talked about so many amazing things. Write some notes and until next time, Be It Till You See It. That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram.I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. Brad Crowell: It's written, filmed, and recorded by your host, Leslie Logan and me, Brad Crowell.Lesley Logan: It is produced, edited by the Epic team at Disenyo. Brad Crowell: Theme music is by Ali at Apex Production Music, and our branding by designer and artist Gianfranco Cioffi. Lesley Logan: Special thanks to Melissa Solomon for creating our visuals and Ximena Velazquez for our transcriptions. Brad Crowell: Also to [00:57:00] Angelina Herico for adding all the content to our website.And finally to Meridith Crowell for keeping us all on point and on timeSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're gonna get heartfelt and discuss what it's like to lose a pet, having to put them down & living life without them. I share a story of what my recent experience has been about. Also sharing with my friend Shalene is currently going through with her pet. If you've ever had a pet & or share in the compassion end of things; you'll definitely want to hear this weeks 'cast!

Interview best practices, how to get yourself geared up for an interview in the first place, how to pace them with your writing, and how to blend what you learn with your own stories and experience. Our experts Shalene Gupta and E.B. Bartels give us their best tips.For a list of my fave craft books and the most recent works by our guests, go to our Bookshop page.E.B.'s quick tips!This piece was just published in Narratively which is super helpful! https://narratively.com/how-journalists-get-their-profile-subjects-to-open-up/Also: • Don't ask yes/no questions or questions with short/specific answers • Don't ask questions with Google-able answers • Do ask more open-ended feelings/memories/experiences questions • Do ask questions that you can only get that information from them • One of my favorite questions to ask: what is the most challenging / most rewarding part of what you do? • Most important question to ask: who should I talk to next? (Like what Shalene just said about finding the Reddit excerpt!)E.B. Bartels is a nonfiction writer, a former Newtonville Books bookseller, and a GrubStreet instructor, with an MFA from Columbia University. She is the author of Good Grief: On Loving Pets, Here and Hereafter, a narrative nonfiction book about loving and losing animals, and her essays and interviews have appeared in Salon, Slate, WBUR, Literary Hub, Catapult, Electric Literature, The Believer, and The Rumpus, among others. E.B. lives in Massachusetts with her husband, Richie, and their many, many pets.Shalene Gupta has a Master's from Columbia Journalism School. In the past she was a reporter for Fortune where she wrote about the intersection of diversity and tech. Her work has appeared in Harvard Business Review, ESPN-W, and Kirkus Reviews, among others. Before working as a reporter, she taught English in Malaysia on a Fulbright scholarship and wrote a book documenting the history of the Malaysian Fulbright program. She's co-authored the Power of Trust (Public Affairs) with HBS professor Sandra Sucher and is currently working on a book on PMDD/severe PMS (Flatiron '24), and her YA novel from the Novel Incubator program. Thank you for reading The 7am Novelist. This post is public so feel free to share it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 7amnovelist.substack.com

Confronting the reality of how the world sees us can be challenging, especially when it comes to labels with unflattering connotations like "victim" or even the more palatable "survivor" of trauma and abuse. But Erika Shalene Hull, co-author of the upcoming book "...but that's not me": Changing the Story of Interpersonal Abuse, is doing her part to help women everywhere recognize and change the patterns of abuse, both personal and systemic, that surround us. Join us in the interview to know a bit more about her journey. You can also read Erika´s Author Feature here, and watch the full interview on our YouTube channel. --- Send in a voice message: https://anchor.fm/redthreadbooks/message

Welcome to episode #824 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #824 - Host: Mitch Joel. Do you trust the brands that you buy from? Has your definition of trust in business shifted through this pandemic? Shalene Gupta is a research associate at Harvard Business School and the co-author of The Power of Trust - How Companies Build It, Lose It, Regain It with Harvard Business School professor, Sandra Sucher. The Power of Trust was nominated for a Thinkers50 Breakthrough Idea award. In 2022, Shalene was identified as a thinker to watch out for and made the Thinkers50 Radar list. In the past she was a reporter for Fortune where she wrote about the intersection of diversity and tech. Before working as a reporter, she was a financial specialist for the U.S. Department of Treasury, taught English in Malaysia on a Fulbright scholarship and wrote a book documenting the history of the Malaysian Fulbright program. She has a BA in writing seminars and psychology from Johns Hopkins and an MS from Columbia Journalism School. She's also a graduate of GrubStreet's Novel Incubator program. Shalene has taught writing classes in the Boston area, spoken at conferences about trust and diversity, and is now thinking deeply about how we can learn to better trust one another and the companies that we work with. Enjoy the conversation... Running time: 50:41. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Shalene Gupta. The Power of Trust - How Companies Build It, Lose It, Regain It. Sandra Sucher. Follow Shalene on LinkedIn. Follow Shalene on Twitter. This week's music: David Usher 'St. Lawrence River'.

December 1, 2021 Shalene Thomas is Vice President and Global Emerging Contaminants Program Manager at Wood. In this episode Shalene … More

Beef is a regular part of a nutritious diet - it seems as though this message is beginning to resonate among consumers. Shalene McNeill, registered dietician and human nutrition expert with the National Cattlemen"s Beef Association, told Ron Hays a topic that used to be negative among producers is shifting.

What products come to mind when you think of baby food? Where you live, your cultural background and what is available are just some aspects of what dictates the images popping in your mind now. If beef was an option swirling among the colorful jars of pureed fruits and vegetables, you"re not alone in your thinking.

Beyond the Headlines, Stereotypes & Dogma: Meat Intake & Recommendations The public health mantra is often “cut back on beef for health” yet most Americans view beef as “nutritious” when part of a balanced diet. Media headlines often stereotype beef as huge steaks and gooey cheeseburgers – but is that portrayal accurate when it comes to the cuts of meat at the grocery store and the most common ways people consume meat on a regular basis? As the plant-based trend continues to grow, are consumers looking to replace meat in the diet with plant proteins or can meat and plants coexist in a healthful way on our plates?  Tune into this podcast episode to learn about: How much meat Americans are actually eating Consumer insights on beef and health Media stereotypes vs. ways that people are really eating beef Plant-based diets and plant-based burgers What research shows about beef in a Mediterranean Diet What the 2020 Dietary Guidelines says about beef intake for specific life stages and populations Sustainability and the environment Nutrient profile of beef and lean cuts available Tips and recipes to pair beef with plant foods more often Resources for more information on research, recipes and ranching This podcast episode is a collaboration between Sound Bites® and Beef. It's What's for Dinner®., a contractor to the Beef Checkoff, and we thank them for their sponsorship and support of the podcast. Full shownotes and resources at: www.SoundBitesRD.com/188

Author Dr. Philip Loring on his book "Finding Our Niche" Toward a Restorative Human Ecology / Plus Beading Red: The Red Paper Through Generations a 15-minute documentary to commemorate the 50th anniversary of the ‘Red Paper with Dr Shalene Jobin and Tanya Kappo one of the executive producers.

Marion Crowe, FNHMA Chief Executive Officer on Wednesday at 1 p.m. EDT weekly virtual town halls with info, resources and updates to combat COVID-19, dispel myths about vaccines / Beading Red: The Red Paper Through Generations a 15-minute documentary to commemorate the 50th anniversary of the ‘Red Paper with Dr Shalene Jobin and Tanya Kappo one of the executive producers.

There is increasing momentum around ending the use of PFAS containing foams for firefighting. However, a full transition for many industries is proving more difficult as they work to address this complex challenge. What new trends will spur the switch to fluorine-free foams? What are the common misconceptions and how can you plan an effective transition strategy? Wood's experts will provide a better understanding of how to become future ready when it comes to firefighting foams.This episode features:Shalene Thomas, Global Emerging Contaminants Programme Manager  A leading advisor on strategically managing PFAS challenges, Shalene Thomas began her career in toxicology and risk assessment consulting then quickly expanded her expertise to create data management and visualisation tools. For the last 12 years, she has worked to guide clients through navigating PFAS use transition, investigation and clean-up. Shalene is based in Minneapolis, Minnesota.  Julius Kreissig, EconomistJulius specialises in advising on the economic impact of environmental policy. He held leading roles in Wood's support to the European Commission and the European Chemicals Agency to assess potential regulation of PFAS in fire-fighting foams and the potential socio-economic impacts of transitioning to fluorine-free alternatives. Juluis is based in Calgary, Alberta.Niall Ramsden, Project CoordinatorA passionate advocate for firefighting foam training, safety and risk management, Niall Ramsden coordinates fire performance test programmes of new generation C6 fluorosurfactant and fluorine-free foams for spill and tank fires with the LASTFIRE Project, an international industry group reviewing the risks associated with storage tank fires. To connect with our guests and explore related insights, subscribe to The Wood Podcast at www.woodplc.com/podcast. 

Wood experts discuss unlocking a resiliency strategy to respond to today's Per and Polyfluoroalkyl Substances (PFAS) challenges. What are the top three things industries can do to manage PFAS risk? What can we learn from the PFAS challenge to evolve how we manage emerging chemicals for a sustainable future? What actions can businesses and government take to respond to evolving PFAS policies? This episode features: Shalene Thomas, Global Emerging Contaminants Programme Manager (Minneapolis, Minnesota) Dave Woodward, Environmental Remediation Global Technical Leader (Harrisburg, Pennsylvania) Rob Whiting, Policy Consultant (Reading, UK) To connect with our guests and explore related insights, subscribe to The Wood Podcast at www.wooplc.com/podcast. Shalene Thomas, Global Emerging Contaminants Programme Manager A leading advisor on strategically managing PFAS challenges, Shalene Thomas began her career in toxicology and risk assessment consulting then quickly expanded her expertise to create data management and visualisation tools. For the last 12 years, she has worked to guide clients through navigating PFAS use transition, investigation and clean-up. Shalene is based in Minneapolis, Minnesota. Dave Woodward, Vice President and Environmental Remediation Global Technical Excellence Network Leader A champion for developing innovative remediation technologies, Dave's current research focus is on understanding PFAS fate and transport and advancing treatment alternatives. Dave uses his more than 36 years of experience in environmental consulting to unlock solutions for large-scale remediation programs throughout the Americas, Europe and Australia. Dave is based in Harrisburg, Pennsylvania. Rob Whiting, Policy Consultant A doctor of applied environmental chemistry, Rob has spent the last 14 years focused on supporting cross-cutting policy and regulatory fitness evaluations around the science of Persistent Organic Pollutants including PFAS. His work with the European Commission, European Environmental Agency, United Nations and Stockholm Convention is helping shape a sustainable future for energy and the built environment. Rob is based in Reading, UK. 

Today, on the Enneagram podcast, Makenna interviews her friend and co-minister, Shalene Valentine. Shalene shares about her experience being "The Investigator" in times of financial instability, the joy she has working with "littles," and the way her media background and love for music ties into her creative four wing. You won't want to miss it!

"Rather than looking at a job as just a paycheck, look at it in terms of the skills it's teaching you." Listen as with his guest, , answer questions from the listeners in our monthly Q & A session of . We are taking questions from you, the listener, about situations you want to talk through. It doesn't matter if it's personal or professional; we are here to give you our perspective and see if we can help you find some answers.  Ben starts off the questions with one about strategies to keep the novelty of a new job from wearing off. Another question is about how to keep from losing motivation and productivity at work, and Ella has a question for Brendan about the wall of awful; she wants to know how to find the door. Another listener wants to know where to look for a career counselor for someone with ADHD, and Richard wants to know how to become good at being a morning person. Listen as Eric and Brendan coach Bri on how to keep her new job when she has been fired from so many, Shalene has a question about knowing she has ADHD but not having been diagnosed, and the best way to find a provider. Zora would like to know how to motivate herself to exercise at home. To finish this episode, a listener asks some questions around her ADHD meds, raising her blood pressure, and what she can do about it. Please note that when we discuss medications, we can only address personal experience. Anytime you have been prescribed a drug, you should reach out to your provider regarding your symptoms and experiences. Not all medications are useful for all people. There are various options, and you'll need individual help to determine which medicines are right for you. We covered a wide range of topics, and we provide some creative takeaways no matter what stage you're in with your diagnosis. Listen in as we discuss your questions and the struggle we still have dealing with our ADHD. Your Resources: You'll learn: [01:57] Welcome to our monthly Q & A with Brendan Mahan. [02:49] Eric shares a crazy dream he had last night. [03:48] Brendan interprets Eric's dream. [05:22] Ben has a question about strategy when the novelty wears off of his new job. [06:36] Eric addresses this question with some strategies he can use. [08:16] Brendan says to connect with people who are doing what he is doing to have someone to talk to for motivation. [11:18] The next question is about losing motivation and productivity at work. [11:18] Brendan speaks about some things that have worked for him. [12:47] Eric discusses how he deals with this issue. [15:40] Brendan talks about how he plans his week. [16:47] Ella has a question around the wall of awful; she wants to find the door out. [17:27] Brendan describes the wall of awful and how to get past it. [20:27] Ella walks through a scenario so that the guys can help her find the door. [27:13] Are there many career counselors for people with ADHD? [27:23] Eric refers them to his friend that is a career counselor and gives a shout out. [28:25] Richards asks what good ways to want to become a morning person are. [28:34] Brendan says to get a dog because then you are forced to get up. [29:02] Eric gives his thoughts to Richard. [31:24] Bri has a question about a new job and how to stop her fear of losing the job. [33:06] Eric speaks about having 21 jobs before he was 21 and shares his insights. [34:38] Bri shares that she was recently diagnosed with ADHD and had a visual disability. [36:14] Brendan jumps in to help Bri like her job. [37:59] "Rather than looking at a job as just a paycheck, look at it in terms of the skills it's teaching you." [41:36] Eric shares about a book he has read recently. [46:01] Eric tells Bri to have an open discussion with her boss about her inability to be on time. [48:03] In ADHD and life, keep trying things. [51:30] Shalene wants suggestions for people who know they have ADHD but have never been officially diagnosed. [52:12] Brendan breaks the question down for Shalene. [53:21] Eric speaks about how to find a provider to diagnose her ADHD. [55:25] If ADHD is one of like ten specialties, they don't specialize in ADHD. [55:34] Zora asks how to motivate herself, to work out at home and how boring it is to be stuck at home. [55:51] Brendan says to buy a sandbag and explains why. [56:44] Eric talks about joining the Peloton movement. [58:30] Hunter asks for recent bio hacks/exercise routines/that you have been experimenting with? [59:18] Brendan shares his Monkii Ball and what he uses it for. [1:01:57] A listener is having issues with their ADHD meds that are increasing their blood pressure. [1:02:44] Eric discusses some things the listener can do number one is talking to your doctor. [1:03:22] What is a positive and healthy way to include our significant others in our short- and long-term planning when they have an aversion to planning? [1:03:31] Brendan says to talk to them in advance and ask them what they want to be included in. [1:04:45] Matthew has a habit of buying things off Amazon and has issues returning the items. [1:05:10] Eric gives his tips for returning items. [1:06:26] Brendan shares that he has trained himself to stop and wait until the next day and see if he still wants it. [1:07:23] Thank you, Brendon, for being on the show! [1:08:41] If you are a regular listener, consider becoming a patron by clicking on our Patreon tab at Use my Audible.com affiliate link for your favorite titles: ADHD reWired Coaching and Accountability Groups The 16th season of the ADHD reWired Coaching and Accountability groups are ending soon.  ArC 17 Summer Sessions run July 11th – Sept. 19th.   We only have 9 spots remaining. Please visit to learn more and sign-up for our Last Scheduled Registration Event on June 11th at 3 PM CT.  You don’t want to miss it! Support the Podcast on Patreon Patreon allows listeners like you to support content creators like me. With a monthly contribution, you can get access to different levels of perks.  One perk example is our Patron-only Group Coaching Sessions.  Learn more at . ADHD reWired Facebook Group: If you would like to apply to join the ADHD reWired Secret Facebook group, go to and fill out the application. Productivity Q&A Get your ADHD questions answered live! These Q&A sessions take place on the 2nd Tuesday of every month at 12:30 PM CT. Go to Want to be a guest? Hey! What about you? Do you have a story? Are you a coach? Are you an ADHD Clinician? If you answered yes to any of these questions and you’d like to be a guest, .  

An interview with Shalene Selkirk. Follow The Collective Church on Facebook

An interview with Shalene Selkirk.

In this week's podcast, NCBA's Danielle Beck and Shalene McNeill discuss the push for public comments on new proposed federal dietary guidelines, and how the guidelines can be improved for beef producers before they're finalized later this year. (Music credit: "Turbo Tornado" by Admiral Bob, used via a Creative Commons license.)

In this week's podcast, NCBA's Danielle Beck and Shalene McNeill discuss the push for public comments on new proposed federal dietary guidelines, and how the guidelines can be improved for beef producers before they're finalized later this year.

In today's Beef Buzz, Ron Hays talks with Dr. Shalene McNeil, Executive Director, nutrition science, health science, culinary, and outreach for the National Cattlemen's Beef Association. McNeil talks about the process of updating dietary guidelines by the USDA and FDA.

Jake is joined by Shalene Valentine to discuss raising children in faith in today's world. And the answer to the question is yes! Shalene could always use more help in Children's ministry. But more importantly, we all have the opportunity to help raise the next generation in faith as a church community.

Speakers: Josh Cocker and Shalene Joseph, Indigenous 20-something project In this event offered as part of Everybody Reads 2020, Josh and Shalene speak about their experiences as trainers for the Indigenous 20-something Project, a project of the Native Wellness Institute. They speak about the historical trauma experienced by Indigenous people, and how they navigate colonial structures to empower young Native people. Listeners will gain cultural awareness of local, Native communities. Recorded Live at Central Library: January 15, 2020

The craziest $h*t to happen in running this week:Last human standing at Big's Backyard Ultras, Amelia Boone's first 100 Miler, Tahoe Rim Trail FKT, John Andersen FKT in Shenendoah National Park, Grand Raid win Sabrina Stanley, Cappadocia Ultra Trail, Pony Express 100, Toronto Half Marathon Banana, Shaleen Flanagan Retirement, Kara Goucher Ultra, North American Central American Caribbean Mountain Running Championships, 24 Hour World Championships Preview, Golden Trail Series Nepal, Javelina Jundred. 

Today on the Tales of a Red Clay Rambler Podcast I have an interview with Shalene Valenzuela. Her slip cast sculptures feature underglaze paintings of women in domestic situations. In our interview we talk about the influence of mid-century advertising and film, creating humorous visual narratives that question women’s perception of themselves in our society, and balancing her studio life with her role as an arts administrator. Shalene is based in Missoula, MT, where she has an active studio practice and is the director of the Clay Studio of Missoula. For more information visit www.shalene.com or www.theclaystudioofmissoula.org.   This episode of Tales of a Red Clay Rambler is sponsored by Cousins in Clay, a group pottery show nestled in the beautiful Blue Ridge Mountains of North Carolina. This year’s show is happening over Labor Day Weekend, and features the original cousins, Michael Kline, Bruce Gholson, and Samantha Henneke along with special guests Courtney Martin, Kyle Carpenter, Dan Finnegan, and Becca Jane Koehler. For directions and more information, head to cousinsinclay.com/visit and follow @cousinsinclay on Instagram.   AMACO Community Corkboard, 8/28/19: Today’s event is the Indiana Potters Conference. Happening for the first time October 3rd – 5th, 2019, the conference features demonstrations from Malcolm Mobutu Smith, Sarah Pike, Matthew Metz, and Martha Grover, as well as panel discussions and exhibitions. For more information search Indiana Potters Conference on Facebook. I’d like to thank Amaco/Brent for sponsoring the community cork board. Brent Equipment is celebrating their 50th Anniversary this year and have created a Limited Edition Black CXC wheel. Brent equipment is made in the USA with high quality, locally sourced materials, which allows them to provide an industry leading 10-year warranty. For more information visit www.amaco.com. To have your event or comment featured on the Community Corkboard, send me an email through the contact link at www.talesofaredclayrambler.com/contact. 

As a church, what weight do we give to Scripture, Tradition and Experience in developing our theology and our beliefs about how to love as a community? Check out this engaging discussion between Jake, Makenna, Shalene, and JM on a Wednesday afternoon about the interplay between these three elements and what a tricycle has anything to do with our methodology as a church in making decisions.

Shalene Valenzuela, Executive Director of Clay Studio Missoula, talks about the Potsketch Auction Gala coming up April 20th and gives some of the history of Clay Studio. 

Over the past year and a half, we have had 5 babies born into our congregation. This Sunday, we blessed our children and their families, promising to help raise these kids, teaching them the way of Jesus, and helping the families - even if that means running to Walmart at 3 in the morning to pick up a lost binky.

We're thrilled to bring you Episode 70 of The BibRave Podcast! Thanks for tuning in every week and don't forget to catch all our episodes now on Spotify!   In our first segment, Tim, Jess, and Andy discuss the reveal of The BibRave 100, highlights from The Running Event conference, and Tim and Jess's latest battle with the XTERRA Half Marathon in Hawaii. Then, we have the moment many of you have been waiting for… Meb Keflezighi joins the podcast! Tim and Jess chat with Meb about his amazing career, his connection with his family, and his love of Snickers! We hope you enjoy and don't forget to share the BibRave love with all your running friends on social! Check out the latest episode below. Also, don't forget to subscribe on Apple Podcasts, and if you like what you hear, please leave a review. Show Notes: The BibRave 100 is revealed! The Running Event 2017 - Austin, TX Who's Benjamin? Top Races on The BibRave 100 #1 Marathon - Missoula Marathon #1 Half Marathon - Urban Bourbon Half Marathon presented by Jim Beam® #1 10K - AJC Peachtree Road Race #1 5K - Carlsbad 5000 Michael Clemons - Race Director for the Urban Bourbon Half Marathon presented by Jim Beam® As heard on Episode 8! Tony Banovich - Race Director for Missoula Marathon Um, armadillos! BibRave Pro Andrey! Honolulu Marathon Kualoa Ranch, Oahu, Hawaii XTERRA Trail Half Marathon Nick Symmonds - as heard on Episode 68! 2017 NYC Marathon Meb's opinion on DNF-ing, remember our convo on Episode Meb's heroic 2012 Olympic finish Connecting Meb's 2014 Boston win with Shalene's 2017 NYC win! Meb's plans for retirement, supporting the sport and his foundation Meb's amazing family! Uh, his brother and manager, Hawi! Remember him from Episode 44! Oh, and Meb loves Snickers! For those digging the sweet ukulele intro music, that comes to us from the talented musician and running coach, Matt Flaherty. Check out his site for more audio goodness!    If you like what you hear and want to get more, please subscribe in iTunes and leave a review. That pleases our overlords at iTunes...

Like pop art icons Roy Lichtenstein and Andy Warhol, ceramicist Shalene Valenzuela transforms mass-produced images and objects into art. Recreating household items like rolling pins and telephones out of clay mutates them from a comforting everyday object to a hollow form, filling the viewer with uncertainty as they realize the object isn't what it seems. The graphic, retro women that cover the domiciliary items are forever trapped in a world of idealized femininity. Listen in as we talk to Shalene about creating art in the round, the magical Montana ceramics community and the ever present fear of a creative block.

Shalene Massie is the founder of Rhythm of Birth and Postpartum Journey. She is a doula as well as a birth and postpartum educator. And, she personally gave me fabulous tips for my own delivery and postpartum time surrounding the birth of my baby boy! Today we’ll be chatting about how she grew her online business using Facebook ads. Listen Now 00:45 - A Passion is Born   Shalene got started in the birth world when she was living in South Sudan, Africa with her family. She found out she was pregnant and thought, “You know, so many women give birth without the option of medical care. I want to experience birth in a primitive culture.” When she came back to the States, she knew she wanted to hire a doula to assist in her birth. Living in a new culture also made Shalene want to learn as much about birth as she could. She knew she might be called on if someone was in labor - in South Sudan, it’s all hands on deck - and wanted to be as prepared as possible. Unfortunately, she, her husband, and daughter had to evacuate South Sudan due to warfare. But on the plane back, Shalene knew she could carry that passion with her. She knew it was time to start her doula training. Shalene’s family moved back to the states in 2012, and she jumped right in. To date she has attended about 114 births and has been teaching for five years. 2:55 - In-Person Business to Online Business One of Shalene’s greatest business successes is that from the time she started, she’s been able to stay constantly busy with her in-person doula clients and classes. Her doula training process lasted three years, and after that time she needed to decide how to grow her practice. Shalene was at capacity with her in-person clients, so she turned to the online world. Shalene says she actually started backwards. Though she teaches birth classes, she started an online postpartum class. There is a huge gap of information related to the postpartum period, and her class grew like wild! 4:24 - Shalene’s Facebook Ads Strategy A popular way to use Facebook ads is to get new webinar sign ups, which also builds an email list. Shalene did just that for her postpartum class. About four to five months ago, she ran Facebook ads to a webinar signup page. Shalene had a videographer help her create a video ad that she felt was powerful and this really increased the number of people who signed up for her webinar. She was pleased with how the ads were working. Shalene is a student of our FB Brilliance course, and says she learned a TON of information in that course to guide her ad development and lead generation strategy. (Side note: Shalene says that since FB Brilliance, she’s become very geeky when she looks at other websites, wondering, “Are they using Facebook pixels!? Are they targeting me?!” You’ll have to listen to this episode for a great business idea Shalene and I cooked up!) And just a reminder, statistics say only 6% of businesses on Facebook are currently using ads. There’s a huge opportunity out there! 6:54 - Shalene’s Successful Facebook Ad Let’s dive right into Shalene’s ad to see why it was so successful. Ad Copy: Hello pregnant mama! Join a free, live, postpartum planning webinar. (She gets right to the point and says ‘this is who I’m talking to’. That’s one thing that’s so important with ads! Talk ONLY to your ideal customer. Ok, back to the ad!) “In preparing for baby, I spent so much time thinking about the birth that it’s easy to forget about the weeks of change after baby comes home. If you’re expecting, sign up for this webinar pronto! - New Mama” (Confession: that new mama was me!) In this webinar, you’ll learn 5 ways to begin planning for your postpartum transition and life after your baby is born, a secret myth about postpartum, how to feel at peace and minimize the risk of postpartum depression, and 5 things you’ll be so glad to know postpartum. Plus, get a fun, free gift at the end of the webinar. If you can’t make the webinar live, sign up to get the reply sent to your inbox. Click this link to join a tribe of mamas for postpartum planning: (LINK) (There are so many killer strategies Shalene uses in this ad: bolding important words, incentivizing viewers to stay til the end, and adding a sense of mystery.) Headline: Free, live postpartum webinar. And then she has her bit.ly link, and the fabulous video she created along with her videographer. 10:35 - Stats for Shalene’s Ad Shalene has 64 likes, a few hearts, 23 shares, and 8,200 views on this particular video ad. These stats are really solid! Trust me, even ads I run to 100,000 people don’t always get that amount of sharing! If you’re outside of the business space, sometimes you really do have an advantage. People don’t share business webinars with their friend! But if they have a pregnant friend, they’ll share a great free class with them in their feed. 11:42 - Shalene’s Video Ad Shalene’s video opens up with soft, lovely, music and a full-screen logo for her brand, Postpartum Journey. She cuts to scenes of women caring for their newborns, and then text throughout, “Anxious about the postpartum transition…and caring for your baby? Feeling overwhelmed? 50%-80% of new mothers experience some form of anxiety or depression during the postpartum period, and many women find it hard to immediately bond and connect with their newborn.” (That stat REALLY hits the pain point of her ideal customer, doesn’t it!? If someone was on the fence, she’s really reminding them that they need to take time for her class.) And then we see the face of a new mother against a white background. She says, “You’re stronger than you think you are, and more equipped for this than you realize.” And another mother saying, “You can do this. You are so much stronger than you realize. And you’re beautiful, too. The beauty comes from that strength.” Then text on top of a lovely scene of Shalene helping a new mother, “Confidence and guidance in caring for your baby.” Then cut to a mother giving her new baby a bath with a caption that says, “Peace of mind...” followed by more scenes of mothers and newborns, “as you care for your baby, and enjoy your postpartum experience.” Then a shot of a hand tracing an outline, “Preparing your heart.” We see a mother from earlier in the video telling viewers, “Be gentle with yourself.” Then we see Shalene’s lovely face with these words, “You are beautiful and you are strong.” Then a text slide outlining the details of Shalene’s class: Postpartum Plan Nutrition Setting Up Nursery Baby Basics Placenta Encapsulation Stories Encouragement Family Preparation Newborn Care Procedures Postpartum Depression Infant Sleep Consulting Healing and Strengthening after Pregnancy Babymoon Returning to Work Followed by another text slide which reads, “This program is a great way to begin your preparation and learn ways to practically, emotionally, and mentally to prepare for the postpartum transition.” Visit courses.postartumjourney.com to register. WOW!  This is a jam-packed video that really conveys the value of what Shelene offers! 13:50 - Creating a Video Ad on a Budget I was so impressed with Shalene’s video, I just had to know how she created it. “It was an exciting endeavour!” she says. Shalene’s videographer worked for Virginia Tech, and lived close to her. Turns out, his wife was pregnant, so they traded services! He also taught her a lot about video editing, so she had skills she could take with her for future business videos. Shalene turned to former clients to act as the stars of her video. And we love her strategy for getting the most out of the videos she recorded. During one longer video shoot she recorded a ‘10 Baby Basics’ videos. She ultimately included this content in one of her courses (genius!) Along with recording the ‘10 Baby Basics’ video, Shalene asked about 10-12 women to come into her makeshift home studio and asked them to record words of validation or encouragement for other mothers. A few scenes of the mothers giving encouragement, as well as clips from her ‘Baby Basics’ footage, made the final cut for Shalene’s video ad. (And you can bet a beautiful montage of those moms made it into her online course!) So to recap, Shalene used several brilliant strategies to create her video ad: Trading services. This way, everyone can let their skills shine and get what they need - it’s brilliant. Thinking ahead to repurposing content. Shalene created course videos by using these generous ladies and their babies, but also took bits and pieces of those videos to create an ad. Something we didn’t mention earlier: Shalene got photo and video release forms signed by all participating clients. 18:11 - Shalene’s Crazy Good Cost Per Lead I love talking numbers, so let’s get to it. (And if you’re on the fence about video ads, this will be the kicker to convince you!) Shalene received 354 webinar signups from a cold audience, which means these were brand new people who had never heard of Shalene or her classes before. She got each of those leads for an average cost per lead of $1.38. These are fabulous stats, guys. And this was the very first ad Shalene ran! Another thing to point out:  Sometimes the number of leads you get can increase over the following week or so. Even with the campaign off you can get a few more along the way from people sharing the post or tagging their friends. Pretty cool! 20:40 - Targeting Audiences Let’s dive into the audiences Shalene targeted for her ads.   BabyCenter is an app and website for new and expecting parents. Shalene targeted fans and people with an “interest” in this website. Note:  When you target a particular website interest on Facebook, you’re not just reaching everyone who ever liked that Facebook page, Facebook is so genius they’ll be sure to show your ad to people who have also visited that website very recently too. Other interests Shalene targeted: the book What to Expect When You’re Expecting, and the general interest of ‘Natural Childbirth’. Another brilliant move by Shalene:  She created a webinar lookalike audience. To quickly define, a webinar lookalike is a Facebook audience created by users who look similar to your webinar attendees. You can create one by uploading your list of webinar signups in the audiences section of Power Editor. Surprisingly though, Shalene’s webinar lookalike didn’t generate leads! She reached about 663 people but had no signups. Like any smart business owner, Shalene quickly pivoted her strategy, turned off that ad set, and focused on ad sets that were generating affordable leads. A quick note if you’re discouraged that you don’t have a big enough audience to create an effective lookalike, don’t despair! You can create a strong lookalike audience by creating a lookalike of your customers. This audience can be small but mighty ecause you already know those people are interested in your products and not just freebie seekers. And chances are, people similar to them will also be interested in purchasing from you too! Shalene also targeted the online app and community The Bump. And an especially brilliant ad set that she created with the help of a friend:  Her friend suggested to target people looking at psychological-based material on Facebook, and add in the filter of pregnancy. This is so smart because Shalene’s course is largely geared toward moms wanting to avoid postpartum depression and other psychological complications after birth. Such a smart strategy! Finally, Shalene created a super broad audience to target of pregnant women. She then narrowed this audience to: Women living in the United States Ages 24-35 Who make at least $50K per year Then Shalene excluded people matching one of the following criteria: Already had children New parents Parents with toddlers Parents with preschoolers Parents with adult children She did this to reach women who were expecting a baby for the very first time, but hadn’t had that baby just yet. Even with this narrowed audience, Shalene’s potential reach was 3.4 million people! Bottom line, your business shouldn’t have any trouble finding audiences to target! The sky is the limit when it comes to who you can reach on Facebook (and why shouldn’t it be with more than 2 billion active monthly users?!) 28:20 - How did the Audience Targeting Go? As we mentioned previously, Shalene’s lookalike audience did not produce any leads. From the leads she did receive, Shalene paid anywhere from $1.26 per lead at her lowest (from The Bump US ad set) up to $4.66 per lead (from Natural Childbirth General Interest). This range does have a huge variation, but it’s actually very good! Shalene’s ad and copy are very compelling. It’s easy for a new Facebook advertiser to try 5 different ad sets, but maybe none of them work. And it’s not that the ad itself isn’t good, it’s just that some audiences don’t respond. One of the biggest factors that will determine your success with Facebook ads is your ability to continue testing new audiences to find the biggest winners! For future ads, Shalene asked her current clients what top apps or pages they follow, and will target those audiences. SO smart! 31:22 - Setting an Ads Budget Shalene’s ads started on just $5 per day for each ad set. (To refresh:  Each audience she targeted hangs out in its own ad set) and she increased her ad set budget from there as her ads performed well. Once Shalene identified those top ad sets, she came up with a budget that felt comfortable to her and stuck with it. Drawing in attendees to her webinar through ads worked well, but Shalene learned an important nuance to her ads strategy:  She set her campaign too far in advice for the webinar in hopes of getting more attendees. Shalene discovered that she needed to narrow the time frame between sign up and webinar. To prove the point, her very first webinar had 100 signups and 20 live viewers. The next webinar, with the longer lead time, had 300 signups but only 10 live viewers. With a longer time span between signup and webinar date, people were more likely to forget about her class! A valuable lesson learned. Shalene says she’ll only do a 7-10 day window for future webinar ads. (Just a side note here:  Even a year ago it was easier to get live viewers to my webinars! The online business world is constantly changing and competing for people’s time and attention continues to get more difficult, but being committed to experiment and adjust as needed will help you to succeed.) 33:35 - A BIG Lesson Learned While Shalene’s ads were on point, she didn’t see the sales numbers she was hoping for after her webinars. The reason? Her site wasn’t truly optimized for conversions. Shalene didn’t have a video about her or her courses on any of the pages. So while she got a decent amount of traffic, people didn’t buy because they didn’t know enough about Shalene. In the last 6 months she’s really taken the lead on strengthening her business in this area! She recorded a ton of sales, welcome, and thank you videos. Now, Shalene’s site is much more inviting to potential customers. (At BBM, we are constantly tweaking our site and our pre and post webinar sequences. There is so much to that! It’s a conscious and continuous process.) Simply put, there’s more to the sale than a Facebook ad to get an email subscriber. Of the people who attended Shalene’s webinar, she had a 10% conversion rate. That’s truly a fabulous rate! But now she’s got to work on getting people to show up live and tightening up her site for even more sales. 37:30 - How Shalene Serves Clients and Her Family Well One of the best decisions Shalene ever made was to hire a nanny. Having a nanny on retainer is THE reason Shalene says she can meet clients during the day, and live an on-call lifestyle. She used to pray and be on pins and needles that her clients would deliver in the evenings when her husband got home. And now, she doesn’t worry a bit! Shalene did increase her fees to account for this expense, but she thinks it’s an absolute necessity for Mamapreneurs, particularly if you’re serving clients. Add this expense into your business budget for peace of mind. 39:50 - Plans for New Ad Campaigns? I seriously can’t wait to see how Shalene’s next Facebook Ad Campaign goes when she tweaks her entire sales system! She says she may not use a webinar as a freebie, but has a huge library of resources to offer via Facebook ads. She’s working with a business coach this month to answer those very questions. We are so excited for Shalene’s testing of sales funnels. (We’re also testing new funnels constantly!) We can’t wait to see how her growth mindset, continuous testing, and heart for pregnant and new Moms helps her to scale her business over the next year! 42:10 - Shalene’s Adorable Mom Moment It means so much to Shalene that her husband and daughters really support what she does. Especially with the crazy, on-call life of a doula. In fact, her family was so supportive they hustled to get her to a Christmas Day birth! You’ll have to tune in to hear how this whirlwind story turns out. Connect with Shalene PostpartumJourney.com 15% OFF Discount Code: BrilliantPP A Free Labor Land Guide: bit.ly/laborprep

Shailene Woodley, from the upcoming movie Snowden, talks about her political movement and how to keep the momentum of the Bernie Revolution going. Plus, Police Brutality, Marijuana Reform and more!

Shailene Woodley, from the upcoming movie Snowden, talks about her political movement and how to keep the momentum of the Bernie Revolution going. Plus, Police Brutality, Marijuana Reform and more!

Ep. 84: ‘Finding what really comes from you in those quiet moments is very valuable’ Featuring Shalene Massie   In this latest Dearest Doula podcast episode, we are joined by fellow doula  and returning guest Shalene Massie!   Shalene is a Birthing From Within®- Certified Doula, and Childbirth Educator, currently serving clients in the Blacksburg and Roanoke VA area. Shalene also  appeared on Episode 73 ‘Blessingways and Mother Blessings’ earlier this year! Listen in to today’s podcast where she shares her incredible stories and journeys as a birth worker!   For links to the resources Shalene outlined, be sure to visit our 'show notes' page at: www.dearestdoula.com/shalene   Have you connected with 'Dearest Doula' on social media? Don't wait, do it today!   Facebook: https://www.facebook.com/DearestDoula   Twitter: https://twitter.com/DearestDoula   Instagram: https://instagram.com/dearestdoula/   You can also get connected by joining our Facebook group, ‘Birth work is the Best Work’    Also, don’t forget to sign up for the Dearest Doula Accountability Tribe- to join in on weekly discussions with other passionate birth workers who want to deepen their doula philosophy, and grow their business.    I look forward to connecting with you!   *Sound/Music by Setuniman  at www.freesound.org/people/setuniman/          

Learn all about the beautiful beginnings and cultural significance surrounding Blessingway ceremonies in our latest Dearest Doula podcast episode. Our guest Shalene Massie shares with us the rich history surrounding this ceremony, and how we can respectfully integrate elements of this Navajo tradition with mothers today.    For links to the resources Shalene outlined, be sure to visit our 'show notes' page at: www.dearestdoula.com/blessingway   Have you connected with 'Dearest Doula' on social media? Don't wait, do it today!   Facebook: https://www.facebook.com/DearestDoula   Twitter: https://twitter.com/DearestDoula   Instagram: https://instagram.com/dearestdoula/   You can also get connected by joining our Facebook group, ‘Birth work is the Best Work’    Also, don’t forget to sign up for the Dearest Doula Accountability Tribe- to join in on weekly discussions with other passionate birth workers who want to deepen their doula philosophy, and grow their business.    I look forward to connecting with you!   *Sound/Music by Setuniman  at www.freesound.org/people/setuniman/    

Shalene Jha Postdoctoral Fellow and Hillary Sardinas College of Natural Resources grad student at UC Berkeley discuss their research in native bee populations, landscape genetics, foraging ecology, ecosystem services. They talk about research funding and collaboration.TranscriptSpeaker 1: Hmm Speaker 2: [inaudible].Speaker 1: Welcome to spectrum the science and technology [00:00:30] show on k a l x Berkeley, a biweekly 30 minute program with news events and interviews featuring bay area scientists and technologists. My name is Brad Swift. Today's interview is with Shalani Sha, UC president's, postdoctoral fellow and Hillary Sardinia graduate researcher. They're both members of the environmental science policy and Management Department of the College of natural resources at UC Berkeley. We talk about their research of native bumblebees and bee habitat [00:01:00] during the interview, colony collapse disorder as mentioned, but not explained. Colony collapse disorder is a still unsolved mystery that since 2006 has killed approximately 50% of kept European honeybees in North America. The disorder is characterized by the complete disappearance of all the bees in a colony. The kept European honeybees are essential pollinators of many commercial scale fruit and nut crops throughout the world. The suspected causes of colony collapse disorder include fungus, [00:01:30] viruses, pesticides, Mites, diet, antibiotics, and whether the breakthrough mentioned in the interview is not a solution, but possibly a forward step to a solution. This interview is prerecorded and edited. Speaker 3: My guests are Shalani jaw and Hillary seediness. They're both at the college of natural resources. And why don't you, shall any describe the research that you're currently doing together? Speaker 4: [00:02:00] Sure. So Maria and I are both in Claire Cremins lab and this particular lab group actually has very diverse interests, mostly related to conservation, biology and ecological interactions between people and animals. And our work is related to pollinators. So how do you conserve pollinators in agricultural habitats? That's sort of one of our research closed side and we worked and some of the farming communities [00:02:30] in northern California around Yolo, Solano in Sacramento County, looking at native bees and how agricultural landscapes and regions impact the way bees move and nest disperse across agriculture tools. Speaker 3: Is there also an element of working with, or at least understanding the, the beekeeping community in those, those very same areas or is there an overlap and interface that happens? Yeah, so a lot Speaker 4: [00:03:00] of the farms that we work in manage TVs as well that managed European honeybee colonies provide pollination services in addition to native bees. So, um, the other portion of our outreach has to do with working with land managers and farmers. We're interested in promoting native bee diversity. These are farmers that often have some incentive from the USDA or have some resources that they can use for restoration. So we kind of [00:03:30] provide some of the research based tools to inform restoration does this, if that's sort of where we hope our work is moving towards. No one in our lab right now is currently working on honeybees, but we do work with a number of labs at Davis that have at UC Davis [inaudible]. Speaker 5: However, previous work that Claire has done with a former student of her, Sarah Greenleaf did look at how native bees and honeybees interacted and was able to show that the presence of native bees actually [00:04:00] enhanced honeybee pollination of certain crops that where they did their study was in sunflowers. And I'm working in some flowers too, and one of the things we do, we do collect honey bees and our studies and are able to see how much they're utilizing hedgerows and whether or not they're actually hedgerows linear strips of native plants. These restorations that were moving entire cultural landscapes. If they're actually providing additional resources that are important to honeybees. And [00:04:30] by looking at their movement, we can see if the honeybees are going into the hedgerow and then into the crop or different distances to try and understand a bit about their biology as well. [inaudible] Speaker 4: some of these landscapes only have five, five or less percent of their natural habitat still maintained. So we've got places where restoration or nightmare would be necessary in order to bring back native communities and some of our other sites sort of as a comparison, we have more complex landscapes like [00:05:00] a in the k value where, um, some of these farmers are just surrounded by natural habitat. And we're also trying to get a sense of what landscape features are important for native bees for honeybees and sort of what does that mean in terms of pollination services that farmers receive from the fields. Speaker 3: Are there other pollinators besides visa, you're, you're studying as well. Speaker 4: Many of the people in the lab, um, have more expertise with these. But definitely, uh, in a lot of these [00:05:30] surveys they're looking at, you know, butterflies surf with flies, Wasp. So organisms that aren't primarily pollinators, maybe they serve other ecological functions, like some people are understanding pest predators. And how can these natural habitats not only support pollinators, but also support the organisms which control pests. Speaker 3: Hillary, tell me about when you wanted to become a scientist. Speaker 5: When I wanted to become a scientist, Speaker 1: or when did you [00:06:00] first start to think about it and say, this is interesting and I could see myself going this direction? I guess Speaker 5: when, what really sealed it for me? I went to the University of California at Santa Cruz, and within the first few weeks I found this garden called the Alan Chadwick Garden, which is very magical and has been there since the 60s. Um, and I started interning and then working there. And so that's what got me really interested in agriculture and native plant propagation and just in botany in [00:06:30] general. So after graduating from college, I decided to work in native plant nurseries and ecological restoration cause that seemed to be a place where you could kind of garden with nature. And in doing that, discovered that a lot of plants when I would go to collect their seeds and propagate them, there didn't seem to be a lot of seeds. And when we were doing these restoration projects, we weren't considering the pollinators at all. So after kind of digging more deeply, finding that there is this major disconnect in [00:07:00] that I found I really wanted to go study this for some reason. Um, and the university just the whole academic setting was fascinating. Speaker 4: Inshallah. Any hip hop for you. Right. So, um, my experience also started when I was an Undergrad. I was working on a project related to plant populations and understanding how weather and soil attributes, etc. Effectively as, [00:07:30] and then separately also working on blossoms. And so, uh, I was really interested in both of these systems and then started thinking about the really important connection between insects or animals that provide these pollination services, um, and the plants that require them in order to reproduce. And I just thought it was a really magical interaction that this, this, this, this interconnectedness between plant communities and pollinators. It's really fascinating. And [00:08:00] in order to have a really holistic understanding of plants or pollinators, you really have to understand both. But especially also like Hillary said, because of pollination is so important for our agricultural system, nuts and berries and all that, you know, all the wonderful things that we appreciate it on our kitchen table. I thought what better place to study pollination in an agricultural system? Speaker 6: [inaudible]Speaker 1: [00:08:30] a lot of clean water focus and interest in the agricultural realm is in creating spaces between rivers and farm lands, Speaker 3: which would be natural areas for your pollinators to live in. [00:09:00] Is their activity in trying to blend the research Speaker 4: [inaudible] that's one thing that many biologists complain about is that there are many of these projects taking place, but we need to work on communicating and making sure that multiple projects can potentially meet multiple needs. And so we do have members in our lab that are working in or plan on working in that right now are being conserved for the [00:09:30] Berman out. We'll actually Abram, UC Davis. So these are conservation areas that people have, have managed in order to promote the bird but potentially could also provide support for pollinators. So definitely what we're trying to look at restoration in many different of many different uh, ecological systems. So whether that's water systems or you know, mammalian systems or working at conserving birds and thinking about how we can do Lilly also conserve native [00:10:00] pollinators are pest creditors.Speaker 5: I would say that the term for this, it's often uses multi-functionality and it seems in a lot of ways in agricultural areas. Europe is very much with the vanguard kind of preserving their agricultural areas for biodiversity, for cultural heritage of the size as well as nutrients. Like lame, preventing, you know, water from entering waterways. And that's one of the things we need to talk to farmers about. The benefits of a hedgerow for example, you can say it has the advantage of being a wind break [00:10:30] and preventing, um, soil from moving across. And so there's all of these different benefits that it has, but there's also some, you know, this services, if we're talking about ecosystem services that has roads could potentially create, and so trying to show the entire spectrum of what they can and cannot do. And often a single lab doesn't look at every aspect, but when you try and present it to the public or even write it up in a p in a journal, you want to try and pull [00:11:00] from all of those bodies of knowledge on, on it to create a holistic picture. Speaker 3: So it's, it's somewhat difficult and problematic to try to add your level, bring all of this information together Speaker 4: in the sciences or you're talking just strictly about research. It is often necessary to kind of focus because there's just so much that, so many factors that play a role in understanding the communities or understanding water filtration systems or hydrology. [00:11:30] I think you're right. You know, we definitely need collaboration across institutes, but I think even within research people are trying to make connections between labs that work on range land, plant conservation and lots of work on these are our pollinator conservation. So there's those kind of within um, institute cross collaboration that's necessary and across as well with these. Who would be Sangiovese and some of these funding agencies? Speaker 5: No, it does seem like [00:12:00] at least here at Berkeley, there's this group that's arisen called the diversified farming round table round table and the diversified farming round table. And basically they're, they bridge a lot of these gaps. Do they bring a professor like Claire Who's really interested in conservation biology with somebody who's much more in touch with agro ecology like Miguel LTE, Arie and a lot of their Grad students and create this forum to talk about a lot of different issues and from [00:12:30] that can come review papers where we look at some factors say pesticide use in Agora ecosystems and how that would affect all of these different organisms, not just the one that we're focused on. And it also creates opportunities to build those research associations. Speaker 3: [inaudible] you mentioned applying for grants and so ongoing. Do you have things you're looking to a present? Speaker 4: Yeah, sure. I mean I think that's the [00:13:00] challenging and exciting thing about research is every question that you start to answer leads to more questions and, and so you know, with my work, so I focus on the native bumblebees. I'm looking at how these agricultural landscapes or whether they can actually support native bees or not and how these bumblebees are moving across agricultural landscapes. When I first began this work, the question was just, well, you know how many bees does a certain landscape support? And the more you dig into it and you realize [00:13:30] that, well not only is that important, but if you want these populations to be healthy and to persist in the landscape, they have to be able to reproduce and move and colonize new areas, etc. So now understanding their dispersal processes becomes the next big challenge. Okay, we know how many they are. We know we'd have 50 colonies in a particular landscape, but are they integrating I, they, um, are they moving across the landscape? Are they able to reproduce successfully? [00:14:00] So those are some of the next steps. And understanding how the landscape affects these ecological processes or these reproductive processes is very important if we want to conserve these native bees. Speaker 3: Did you, uh, see recently the, the information about the, or the breakthrough, I guess you could call it in the colony collapse research, that was kind of impressive. Did that surprise you that the, those two organizations got together to work on at the U s army, and [00:14:30] I guess it was the University of Montana. Speaker 5: The military is actually using honeybees for a lot of different purposes. There's a professor in the geography department, j Co sac, who's really looking at using them for looking at unexploded ordinances and how they can put honey bee colonies all over the world and their honey to see if there's radioactive material to see if there's, you know, nuclear testing going on. So for me, I was actually shocked when he had [00:15:00] spoken that there wasn't more looking at colony collapse disorder because if they're thinking about, you know, food security or threats, I would think, well this is a major threat to our, you know, national security. And so when I read that they'd been working out, I was like, oh, I'm so glad. Right. I mean, I think Speaker 4: it comes back to this question of if you have multiple agencies working on, whether it's persistence of 10 populations or ecosystem services or conservation of our natural [00:15:30] resources, having multiple agencies working on the same problems but not working together can be a big barrier. And so it would be great if there was more of these cross collaborations and yeah, the military apparently has been interested in a lot of social insects for a number of reasons. So there are entomologists that work very closely with the military, you know, to understand how insects communicate with each other and navigate unknown landscapes. And so [00:16:00] there's a lot of potential for core collaborative work just about stepping out of your comfort zone. Maybe, you know, talking to people in other agencies, Speaker 5: there are more and more grants offered through the Department of Defense and Department of Energy that I'm ecologists are becoming really interested in their offering them as fellowships to graduate students that I know a number of people in SPM have applied. And it's true, like in some ways you wonder kind of how this research will be [00:16:30] used and the knowledge. But at the same time it's creating this large pool of money to study all of these incredibly valuable things. And I think with this increasing interest in food security in all of these global crisis taking place right now, and there's really just such a great opportunity for collaboration across people who study food systems or study biological systems and government agencies who are really interested in conserving [00:17:00] and then making sure that people have access to good food and are not Melanie [inaudible] are not starving. So that's a really important overlap that we should be capitalizing. Speaker 6: [inaudible] you're listening to spectrum KALX Berkeley [inaudible] Speaker 3: [00:17:30] is there an international element to the research that you read? Are there good sources out there that you did you go to or Speaker 5: yeah, they, I think just the nature of the world right now is so global as therapy people, you know, say in Germany there's m k has sharky like in his lab looks at a lot of the same systems and so we kind of try and compare like our systems to [00:18:00] their systems. And that's not just in Germany but in [inaudible] Speaker 4: Zealand and all over. So every little bit that you learn from one place, you want to see if that's happening in your system. To be able to draw conclusions and just the nature of journals now and the quality of science. And there's a lot of these, I mean there should be more, but there was, for example, the national center for ecological analysis and synthesis as quad as NZ is. It was this federally funded institution [00:18:30] where basically they funded people to come from all over the world who were studying similar problems but just didn't have the chance to synthesize it information come up with a general model or general understanding of these processes. So in many of these systems you find that the rules are the same regardless of your, your bioregion or maybe the rules are totally subverted, but it's really essential to understand ecological systems or ecological and [00:19:00] human interactions at this global scale. So we definitely need more institutes like NCS or like these international synthesis groups. But it's happening a lot. And I think with, um, especially with connections like the Internet and international conferences, etc, you can really bridge across nations and get a better understanding of what's happening on a global scale Speaker 5: in a sense to challenge your assumptions. Yeah. Yeah. By seeing [00:19:30] other people's work. Absolutely. But also I think there are some efforts to try and frame your research within some of these larger international contexts. There's been the millennium ecosystem assessment, which was done by the UN or Speaker 4: red. So that was, yeah, it was done by the UN and I think there were a lot of people at Columbia also that are also working on that. But yeah, it was this international project where they had separate villages as millennium ecosystem villages [00:20:00] where they were monitoring ecosystem services, impacts ecological and the relationships between ecological systems and humans and in these different villages. And trying to come up with what the general governing principles are for how humans and ecological systems interact and sort of what ecosystem services humans can obtain from their ecological surrounding college or the system. So things like water infiltration and pollination service and um, [00:20:30] erosion control, etc. In order to come up with a general framework like this is these are the essential components of a sustainable society. Speaker 5: And I think just in terms of when you do your research, you want it to touch upon, you know, these touchstone theories in to be able to examine those or connect to these bigger global issues that people are constantly examining and considering is important to policymakers to just people's basic livelihoods on a day to day basis. [00:21:00] So knowing that even though you have your local system that you're looking at, it has wider implications that you want to be able to tie it into. So it doesn't just exist in a bubble. Speaker 3: Is your relationship to science changed as you've gone from high school to college to postgraduate work? Speaker 4: Well, I think, you know, definitely as you spend more time working on science and writing papers, you get [00:21:30] a better understanding of how much work it takes to come up with a particular understanding of a system. And you, you start to realize that a lot of times when a certain theory or a certain principle finally gets public understanding of public public acknowledgment, it's because hundreds of scientists have worked on it and have really put all their efforts together. It really just takes that last a hundred and first [00:22:00] study to really have a strong feeling. This is the pattern that we see. Um, so I think one of the things that you learn or you gather as a scientist is that it's really a multi year multi person, you know, Multi University or multi research institute effort to understand the processes and that it requires a lot of collaboration. Speaker 4: And I think the other thing is that you get a better understanding of uncertainty because in science there's always uncertainty. It's [00:22:30] never black and white. And so if you're looking for a true false answer to your question, you're just not going to get it because that's just not how nature works. There's always a gradient to things and there's always exceptions to the rule. And I think as a scientist you have to understand that there's always going to be a little bit of uncertainty, but you have to be okay with that. And you have to say that, well, there's a lot of power and there's a lot of value in saying that we are very sure about something. [00:23:00] You don't have to be 100% in order to take a certain management action or take a certain conservation or restoration action. Speaker 3: How about for you Hillary? What's, what's changed in your, your view of it? Speaker 5: I think a lot of people, like he said, they can, you see science is kind of this monolith that has the scientific process and it creates these results and that's what it is. But really it's this very iterative process that [00:23:30] is constantly reevaluating hypotheses. And in a lot of ways what you choose to focus on is based on what other people have seen. But it's also, I'm noticing a product of the social, political, economic Speaker 4: paradigms of whatever time you're in that helps you decide on what to study, what questions to ask, what features did incorporate. So not that it's subjective because they're, you know, these standards that you can kind of incorporate to try and find out. But that [00:24:00] I do think it's very much driven by probably a lot more processes than we kind of give it credit for it and that it's not as sometimes when I talked to other people who are not scientists, they see it as very divorced from the rest of our social ecosystem. And I think it's very much embedded in it. And I think it comes back to her whenever our first discussion topic. So where do we get our funding to do the science? And so when we are applying to these different agencies, [00:24:30] we really have to think about, well what is it that they're interested in? Are we, are we meeting their target objectives? And those agencies write up those objectives based on the public and based on what you know, the public thinks is important.Speaker 2: Woo. Speaker 7: [inaudible]Speaker 1: thanks to Shalani Shai and Hillary Sar Danios for joining us today. Speaker 7: [inaudible]Speaker 1: [00:25:00] irregular feature of spectrum is to mention a few of the science and technology events happening locally over the next few weeks in San Francisco. Tomorrow. There is a big splashy free Earth Day event being put on by a group named sustainable living road show. It is from 10:00 AM to 6:00 PM they bill it as a carnival was [00:25:30] simultaneous events, a mixture of music, workshops, exhibits and speakers. The event is being held at the civic center and it is free. The website is Earth Day s f.com the art technology and culture colloquium presents a lecture titled Pure Engineering, decoupling technical innovation from utility and consumerism. The Speaker is Raphaelo deondrea professor of dynamic systems and control at the Swiss Federal Institute of Technology [00:26:00] in Zurich. This event will take place at [inaudible] Hall on the UC Berkeley campus in the Beneteau Auditorium. April 25th, 2011 7:30 PM to 9:00 PM the UC Berkeley Botanical Garden Spring Plant Sale Is April 29th and 30th Friday the 29th is for members only and will run from 5:00 PM to 7:00 PM the public sale is April 30th from 10:00 AM to 2:00 PM the garden is located at 200 centennial [00:26:30] drive that is in Strawberry Canyon, east of Memorial Stadium. Speaker 1: Steven squires and astronomer at Cornell University will present the Hitchcock lectures over two days. In May, the first lecture will be held at International House on the UC Berkeley campus in the Chevron Auditorium. May 2nd, 2011 at 2:00 PM Steven Squire's, his first lecture there. We'll describe his odyssey with NASA's Mars Exploration Rover mission. The second lecture [00:27:00] is the following day, May 3rd at the same location, international house, and the same time 2:00 PM the second lecture, we'll discuss the future of solar system exploration to news stories of interest. The Messenger spacecraft successfully entered the orbit of the planet Mercury March 17th, 2011 this is the first spacecraft to orbit mercury. It has taken six and a half years for messenger to reach mercury. It is now sending back images of [00:27:30] mercury than you can view on numerous websites. The home site for Messenger is Messenger Dot j h u a p l.edu. Those initials stand for Johns Hopkins University Applied Physics Lab. The Messenger mission is designed to answer six broad scientific questions. Speaker 1: Why is mercury so dense? What is the geologic history of mercury? What is the nature of Mercury's magnetic field? [00:28:00] What is the structure of Mercury's core? What are the unusual materials that Mercury's poles? What volatiles or vapors make up the thin outer layer of the atmosphere? Messenger will gather data to answer these questions over the next year. Then the spacecraft will eventually fall out of orbit several years later and crash on mercury. Surface Messenger is part of NASA's discovery program. The agencies low cost, scientifically focused planetary missions. [00:28:30] The New York Times blog, the sixth floor on March 31st, 2011 speculated as to who designed the radiation symbol that is now ubiquitous. The Times attributed the design to Nell's garden and the health chemistry group at UC Berkeley in 1946 on April 1st in a reader comment to the blog, PJ Patterson of Berkeley offered up Cyril Orally, a mechanical engineer at the Lawrence radiation lab as the symbol designer or least version of the symbol hand painted on wood [00:29:00] is said to be on display at the Lawrence Berkeley lab. Does anyone in the radio audience have more information to further clarify the origin and evolution of the radiation symbol? If you do let us know, send an email to spectrum dot k a l x@yahoo.com Speaker 2: Musa character shows by the stone of David from his album, folk in acoustic, made available through creative Commons license 3.0 attributes. Thank you for listening to spectrum. We're happy to hear [00:29:30] from our listeners. If you have comments about the show, please send them to us via email. Our email address is spectrum dot Calex and yahoo.com and join us in two weeks at the same time. [inaudible]. See acast.com/privacy for privacy and opt-out information.

Shalene Jha Postdoctoral Fellow and Hillary Sardinas College of Natural Resources grad student at UC Berkeley discuss their research in native bee populations, landscape genetics, foraging ecology, ecosystem services. They talk about research funding and collaboration.TranscriptSpeaker 1: Hmm Speaker 2: [inaudible].Speaker 1: Welcome to spectrum the science and technology [00:00:30] show on k a l x Berkeley, a biweekly 30 minute program with news events and interviews featuring bay area scientists and technologists. My name is Brad Swift. Today's interview is with Shalani Sha, UC president's, postdoctoral fellow and Hillary Sardinia graduate researcher. They're both members of the environmental science policy and Management Department of the College of natural resources at UC Berkeley. We talk about their research of native bumblebees and bee habitat [00:01:00] during the interview, colony collapse disorder as mentioned, but not explained. Colony collapse disorder is a still unsolved mystery that since 2006 has killed approximately 50% of kept European honeybees in North America. The disorder is characterized by the complete disappearance of all the bees in a colony. The kept European honeybees are essential pollinators of many commercial scale fruit and nut crops throughout the world. The suspected causes of colony collapse disorder include fungus, [00:01:30] viruses, pesticides, Mites, diet, antibiotics, and whether the breakthrough mentioned in the interview is not a solution, but possibly a forward step to a solution. This interview is prerecorded and edited. Speaker 3: My guests are Shalani jaw and Hillary seediness. They're both at the college of natural resources. And why don't you, shall any describe the research that you're currently doing together? Speaker 4: [00:02:00] Sure. So Maria and I are both in Claire Cremins lab and this particular lab group actually has very diverse interests, mostly related to conservation, biology and ecological interactions between people and animals. And our work is related to pollinators. So how do you conserve pollinators in agricultural habitats? That's sort of one of our research closed side and we worked and some of the farming communities [00:02:30] in northern California around Yolo, Solano in Sacramento County, looking at native bees and how agricultural landscapes and regions impact the way bees move and nest disperse across agriculture tools. Speaker 3: Is there also an element of working with, or at least understanding the, the beekeeping community in those, those very same areas or is there an overlap and interface that happens? Yeah, so a lot Speaker 4: [00:03:00] of the farms that we work in manage TVs as well that managed European honeybee colonies provide pollination services in addition to native bees. So, um, the other portion of our outreach has to do with working with land managers and farmers. We're interested in promoting native bee diversity. These are farmers that often have some incentive from the USDA or have some resources that they can use for restoration. So we kind of [00:03:30] provide some of the research based tools to inform restoration does this, if that's sort of where we hope our work is moving towards. No one in our lab right now is currently working on honeybees, but we do work with a number of labs at Davis that have at UC Davis [inaudible]. Speaker 5: However, previous work that Claire has done with a former student of her, Sarah Greenleaf did look at how native bees and honeybees interacted and was able to show that the presence of native bees actually [00:04:00] enhanced honeybee pollination of certain crops that where they did their study was in sunflowers. And I'm working in some flowers too, and one of the things we do, we do collect honey bees and our studies and are able to see how much they're utilizing hedgerows and whether or not they're actually hedgerows linear strips of native plants. These restorations that were moving entire cultural landscapes. If they're actually providing additional resources that are important to honeybees. And [00:04:30] by looking at their movement, we can see if the honeybees are going into the hedgerow and then into the crop or different distances to try and understand a bit about their biology as well. [inaudible] Speaker 4: some of these landscapes only have five, five or less percent of their natural habitat still maintained. So we've got places where restoration or nightmare would be necessary in order to bring back native communities and some of our other sites sort of as a comparison, we have more complex landscapes like [00:05:00] a in the k value where, um, some of these farmers are just surrounded by natural habitat. And we're also trying to get a sense of what landscape features are important for native bees for honeybees and sort of what does that mean in terms of pollination services that farmers receive from the fields. Speaker 3: Are there other pollinators besides visa, you're, you're studying as well. Speaker 4: Many of the people in the lab, um, have more expertise with these. But definitely, uh, in a lot of these [00:05:30] surveys they're looking at, you know, butterflies surf with flies, Wasp. So organisms that aren't primarily pollinators, maybe they serve other ecological functions, like some people are understanding pest predators. And how can these natural habitats not only support pollinators, but also support the organisms which control pests. Speaker 3: Hillary, tell me about when you wanted to become a scientist. Speaker 5: When I wanted to become a scientist, Speaker 1: or when did you [00:06:00] first start to think about it and say, this is interesting and I could see myself going this direction? I guess Speaker 5: when, what really sealed it for me? I went to the University of California at Santa Cruz, and within the first few weeks I found this garden called the Alan Chadwick Garden, which is very magical and has been there since the 60s. Um, and I started interning and then working there. And so that's what got me really interested in agriculture and native plant propagation and just in botany in [00:06:30] general. So after graduating from college, I decided to work in native plant nurseries and ecological restoration cause that seemed to be a place where you could kind of garden with nature. And in doing that, discovered that a lot of plants when I would go to collect their seeds and propagate them, there didn't seem to be a lot of seeds. And when we were doing these restoration projects, we weren't considering the pollinators at all. So after kind of digging more deeply, finding that there is this major disconnect in [00:07:00] that I found I really wanted to go study this for some reason. Um, and the university just the whole academic setting was fascinating. Speaker 4: Inshallah. Any hip hop for you. Right. So, um, my experience also started when I was an Undergrad. I was working on a project related to plant populations and understanding how weather and soil attributes, etc. Effectively as, [00:07:30] and then separately also working on blossoms. And so, uh, I was really interested in both of these systems and then started thinking about the really important connection between insects or animals that provide these pollination services, um, and the plants that require them in order to reproduce. And I just thought it was a really magical interaction that this, this, this, this interconnectedness between plant communities and pollinators. It's really fascinating. And [00:08:00] in order to have a really holistic understanding of plants or pollinators, you really have to understand both. But especially also like Hillary said, because of pollination is so important for our agricultural system, nuts and berries and all that, you know, all the wonderful things that we appreciate it on our kitchen table. I thought what better place to study pollination in an agricultural system? Speaker 6: [inaudible]Speaker 1: [00:08:30] a lot of clean water focus and interest in the agricultural realm is in creating spaces between rivers and farm lands, Speaker 3: which would be natural areas for your pollinators to live in. [00:09:00] Is their activity in trying to blend the research Speaker 4: [inaudible] that's one thing that many biologists complain about is that there are many of these projects taking place, but we need to work on communicating and making sure that multiple projects can potentially meet multiple needs. And so we do have members in our lab that are working in or plan on working in that right now are being conserved for the [00:09:30] Berman out. We'll actually Abram, UC Davis. So these are conservation areas that people have, have managed in order to promote the bird but potentially could also provide support for pollinators. So definitely what we're trying to look at restoration in many different of many different uh, ecological systems. So whether that's water systems or you know, mammalian systems or working at conserving birds and thinking about how we can do Lilly also conserve native [00:10:00] pollinators are pest creditors.Speaker 5: I would say that the term for this, it's often uses multi-functionality and it seems in a lot of ways in agricultural areas. Europe is very much with the vanguard kind of preserving their agricultural areas for biodiversity, for cultural heritage of the size as well as nutrients. Like lame, preventing, you know, water from entering waterways. And that's one of the things we need to talk to farmers about. The benefits of a hedgerow for example, you can say it has the advantage of being a wind break [00:10:30] and preventing, um, soil from moving across. And so there's all of these different benefits that it has, but there's also some, you know, this services, if we're talking about ecosystem services that has roads could potentially create, and so trying to show the entire spectrum of what they can and cannot do. And often a single lab doesn't look at every aspect, but when you try and present it to the public or even write it up in a p in a journal, you want to try and pull [00:11:00] from all of those bodies of knowledge on, on it to create a holistic picture. Speaker 3: So it's, it's somewhat difficult and problematic to try to add your level, bring all of this information together Speaker 4: in the sciences or you're talking just strictly about research. It is often necessary to kind of focus because there's just so much that, so many factors that play a role in understanding the communities or understanding water filtration systems or hydrology. [00:11:30] I think you're right. You know, we definitely need collaboration across institutes, but I think even within research people are trying to make connections between labs that work on range land, plant conservation and lots of work on these are our pollinator conservation. So there's those kind of within um, institute cross collaboration that's necessary and across as well with these. Who would be Sangiovese and some of these funding agencies? Speaker 5: No, it does seem like [00:12:00] at least here at Berkeley, there's this group that's arisen called the diversified farming round table round table and the diversified farming round table. And basically they're, they bridge a lot of these gaps. Do they bring a professor like Claire Who's really interested in conservation biology with somebody who's much more in touch with agro ecology like Miguel LTE, Arie and a lot of their Grad students and create this forum to talk about a lot of different issues and from [00:12:30] that can come review papers where we look at some factors say pesticide use in Agora ecosystems and how that would affect all of these different organisms, not just the one that we're focused on. And it also creates opportunities to build those research associations. Speaker 3: [inaudible] you mentioned applying for grants and so ongoing. Do you have things you're looking to a present? Speaker 4: Yeah, sure. I mean I think that's the [00:13:00] challenging and exciting thing about research is every question that you start to answer leads to more questions and, and so you know, with my work, so I focus on the native bumblebees. I'm looking at how these agricultural landscapes or whether they can actually support native bees or not and how these bumblebees are moving across agricultural landscapes. When I first began this work, the question was just, well, you know how many bees does a certain landscape support? And the more you dig into it and you realize [00:13:30] that, well not only is that important, but if you want these populations to be healthy and to persist in the landscape, they have to be able to reproduce and move and colonize new areas, etc. So now understanding their dispersal processes becomes the next big challenge. Okay, we know how many they are. We know we'd have 50 colonies in a particular landscape, but are they integrating I, they, um, are they moving across the landscape? Are they able to reproduce successfully? [00:14:00] So those are some of the next steps. And understanding how the landscape affects these ecological processes or these reproductive processes is very important if we want to conserve these native bees. Speaker 3: Did you, uh, see recently the, the information about the, or the breakthrough, I guess you could call it in the colony collapse research, that was kind of impressive. Did that surprise you that the, those two organizations got together to work on at the U s army, and [00:14:30] I guess it was the University of Montana. Speaker 5: The military is actually using honeybees for a lot of different purposes. There's a professor in the geography department, j Co sac, who's really looking at using them for looking at unexploded ordinances and how they can put honey bee colonies all over the world and their honey to see if there's radioactive material to see if there's, you know, nuclear testing going on. So for me, I was actually shocked when he had [00:15:00] spoken that there wasn't more looking at colony collapse disorder because if they're thinking about, you know, food security or threats, I would think, well this is a major threat to our, you know, national security. And so when I read that they'd been working out, I was like, oh, I'm so glad. Right. I mean, I think Speaker 4: it comes back to this question of if you have multiple agencies working on, whether it's persistence of 10 populations or ecosystem services or conservation of our natural [00:15:30] resources, having multiple agencies working on the same problems but not working together can be a big barrier. And so it would be great if there was more of these cross collaborations and yeah, the military apparently has been interested in a lot of social insects for a number of reasons. So there are entomologists that work very closely with the military, you know, to understand how insects communicate with each other and navigate unknown landscapes. And so [00:16:00] there's a lot of potential for core collaborative work just about stepping out of your comfort zone. Maybe, you know, talking to people in other agencies, Speaker 5: there are more and more grants offered through the Department of Defense and Department of Energy that I'm ecologists are becoming really interested in their offering them as fellowships to graduate students that I know a number of people in SPM have applied. And it's true, like in some ways you wonder kind of how this research will be [00:16:30] used and the knowledge. But at the same time it's creating this large pool of money to study all of these incredibly valuable things. And I think with this increasing interest in food security in all of these global crisis taking place right now, and there's really just such a great opportunity for collaboration across people who study food systems or study biological systems and government agencies who are really interested in conserving [00:17:00] and then making sure that people have access to good food and are not Melanie [inaudible] are not starving. So that's a really important overlap that we should be capitalizing. Speaker 6: [inaudible] you're listening to spectrum KALX Berkeley [inaudible] Speaker 3: [00:17:30] is there an international element to the research that you read? Are there good sources out there that you did you go to or Speaker 5: yeah, they, I think just the nature of the world right now is so global as therapy people, you know, say in Germany there's m k has sharky like in his lab looks at a lot of the same systems and so we kind of try and compare like our systems to [00:18:00] their systems. And that's not just in Germany but in [inaudible] Speaker 4: Zealand and all over. So every little bit that you learn from one place, you want to see if that's happening in your system. To be able to draw conclusions and just the nature of journals now and the quality of science. And there's a lot of these, I mean there should be more, but there was, for example, the national center for ecological analysis and synthesis as quad as NZ is. It was this federally funded institution [00:18:30] where basically they funded people to come from all over the world who were studying similar problems but just didn't have the chance to synthesize it information come up with a general model or general understanding of these processes. So in many of these systems you find that the rules are the same regardless of your, your bioregion or maybe the rules are totally subverted, but it's really essential to understand ecological systems or ecological and [00:19:00] human interactions at this global scale. So we definitely need more institutes like NCS or like these international synthesis groups. But it's happening a lot. And I think with, um, especially with connections like the Internet and international conferences, etc, you can really bridge across nations and get a better understanding of what's happening on a global scale Speaker 5: in a sense to challenge your assumptions. Yeah. Yeah. By seeing [00:19:30] other people's work. Absolutely. But also I think there are some efforts to try and frame your research within some of these larger international contexts. There's been the millennium ecosystem assessment, which was done by the UN or Speaker 4: red. So that was, yeah, it was done by the UN and I think there were a lot of people at Columbia also that are also working on that. But yeah, it was this international project where they had separate villages as millennium ecosystem villages [00:20:00] where they were monitoring ecosystem services, impacts ecological and the relationships between ecological systems and humans and in these different villages. And trying to come up with what the general governing principles are for how humans and ecological systems interact and sort of what ecosystem services humans can obtain from their ecological surrounding college or the system. So things like water infiltration and pollination service and um, [00:20:30] erosion control, etc. In order to come up with a general framework like this is these are the essential components of a sustainable society. Speaker 5: And I think just in terms of when you do your research, you want it to touch upon, you know, these touchstone theories in to be able to examine those or connect to these bigger global issues that people are constantly examining and considering is important to policymakers to just people's basic livelihoods on a day to day basis. [00:21:00] So knowing that even though you have your local system that you're looking at, it has wider implications that you want to be able to tie it into. So it doesn't just exist in a bubble. Speaker 3: Is your relationship to science changed as you've gone from high school to college to postgraduate work? Speaker 4: Well, I think, you know, definitely as you spend more time working on science and writing papers, you get [00:21:30] a better understanding of how much work it takes to come up with a particular understanding of a system. And you, you start to realize that a lot of times when a certain theory or a certain principle finally gets public understanding of public public acknowledgment, it's because hundreds of scientists have worked on it and have really put all their efforts together. It really just takes that last a hundred and first [00:22:00] study to really have a strong feeling. This is the pattern that we see. Um, so I think one of the things that you learn or you gather as a scientist is that it's really a multi year multi person, you know, Multi University or multi research institute effort to understand the processes and that it requires a lot of collaboration. Speaker 4: And I think the other thing is that you get a better understanding of uncertainty because in science there's always uncertainty. It's [00:22:30] never black and white. And so if you're looking for a true false answer to your question, you're just not going to get it because that's just not how nature works. There's always a gradient to things and there's always exceptions to the rule. And I think as a scientist you have to understand that there's always going to be a little bit of uncertainty, but you have to be okay with that. And you have to say that, well, there's a lot of power and there's a lot of value in saying that we are very sure about something. [00:23:00] You don't have to be 100% in order to take a certain management action or take a certain conservation or restoration action. Speaker 3: How about for you Hillary? What's, what's changed in your, your view of it? Speaker 5: I think a lot of people, like he said, they can, you see science is kind of this monolith that has the scientific process and it creates these results and that's what it is. But really it's this very iterative process that [00:23:30] is constantly reevaluating hypotheses. And in a lot of ways what you choose to focus on is based on what other people have seen. But it's also, I'm noticing a product of the social, political, economic Speaker 4: paradigms of whatever time you're in that helps you decide on what to study, what questions to ask, what features did incorporate. So not that it's subjective because they're, you know, these standards that you can kind of incorporate to try and find out. But that [00:24:00] I do think it's very much driven by probably a lot more processes than we kind of give it credit for it and that it's not as sometimes when I talked to other people who are not scientists, they see it as very divorced from the rest of our social ecosystem. And I think it's very much embedded in it. And I think it comes back to her whenever our first discussion topic. So where do we get our funding to do the science? And so when we are applying to these different agencies, [00:24:30] we really have to think about, well what is it that they're interested in? Are we, are we meeting their target objectives? And those agencies write up those objectives based on the public and based on what you know, the public thinks is important.Speaker 2: Woo. Speaker 7: [inaudible]Speaker 1: thanks to Shalani Shai and Hillary Sar Danios for joining us today. Speaker 7: [inaudible]Speaker 1: [00:25:00] irregular feature of spectrum is to mention a few of the science and technology events happening locally over the next few weeks in San Francisco. Tomorrow. There is a big splashy free Earth Day event being put on by a group named sustainable living road show. It is from 10:00 AM to 6:00 PM they bill it as a carnival was [00:25:30] simultaneous events, a mixture of music, workshops, exhibits and speakers. The event is being held at the civic center and it is free. The website is Earth Day s f.com the art technology and culture colloquium presents a lecture titled Pure Engineering, decoupling technical innovation from utility and consumerism. The Speaker is Raphaelo deondrea professor of dynamic systems and control at the Swiss Federal Institute of Technology [00:26:00] in Zurich. This event will take place at [inaudible] Hall on the UC Berkeley campus in the Beneteau Auditorium. April 25th, 2011 7:30 PM to 9:00 PM the UC Berkeley Botanical Garden Spring Plant Sale Is April 29th and 30th Friday the 29th is for members only and will run from 5:00 PM to 7:00 PM the public sale is April 30th from 10:00 AM to 2:00 PM the garden is located at 200 centennial [00:26:30] drive that is in Strawberry Canyon, east of Memorial Stadium. Speaker 1: Steven squires and astronomer at Cornell University will present the Hitchcock lectures over two days. In May, the first lecture will be held at International House on the UC Berkeley campus in the Chevron Auditorium. May 2nd, 2011 at 2:00 PM Steven Squire's, his first lecture there. We'll describe his odyssey with NASA's Mars Exploration Rover mission. The second lecture [00:27:00] is the following day, May 3rd at the same location, international house, and the same time 2:00 PM the second lecture, we'll discuss the future of solar system exploration to news stories of interest. The Messenger spacecraft successfully entered the orbit of the planet Mercury March 17th, 2011 this is the first spacecraft to orbit mercury. It has taken six and a half years for messenger to reach mercury. It is now sending back images of [00:27:30] mercury than you can view on numerous websites. The home site for Messenger is Messenger Dot j h u a p l.edu. Those initials stand for Johns Hopkins University Applied Physics Lab. The Messenger mission is designed to answer six broad scientific questions. Speaker 1: Why is mercury so dense? What is the geologic history of mercury? What is the nature of Mercury's magnetic field? [00:28:00] What is the structure of Mercury's core? What are the unusual materials that Mercury's poles? What volatiles or vapors make up the thin outer layer of the atmosphere? Messenger will gather data to answer these questions over the next year. Then the spacecraft will eventually fall out of orbit several years later and crash on mercury. Surface Messenger is part of NASA's discovery program. The agencies low cost, scientifically focused planetary missions. [00:28:30] The New York Times blog, the sixth floor on March 31st, 2011 speculated as to who designed the radiation symbol that is now ubiquitous. The Times attributed the design to Nell's garden and the health chemistry group at UC Berkeley in 1946 on April 1st in a reader comment to the blog, PJ Patterson of Berkeley offered up Cyril Orally, a mechanical engineer at the Lawrence radiation lab as the symbol designer or least version of the symbol hand painted on wood [00:29:00] is said to be on display at the Lawrence Berkeley lab. Does anyone in the radio audience have more information to further clarify the origin and evolution of the radiation symbol? If you do let us know, send an email to spectrum dot k a l x@yahoo.com Speaker 2: Musa character shows by the stone of David from his album, folk in acoustic, made available through creative Commons license 3.0 attributes. Thank you for listening to spectrum. We're happy to hear [00:29:30] from our listeners. If you have comments about the show, please send them to us via email. Our email address is spectrum dot Calex and yahoo.com and join us in two weeks at the same time. 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