Podcasts about sidepreneurs

In dieser Folge des Sidepreneur Podcasts sprechen wir mit Darius Göttert – einem jungen, aber gleichzeitig erfahrenen Gründer, der zeigt, wie Unternehmertum mit gesellschaftlichem Impact kombinieren kann.

Schick uns eine Nachricht.Warum Helikopter-Eltern und ein Helikopter-Staat der Unternehmerkultur schaden.  Folge uns auf Instagram Abonniere uns auf iTunes oder Spotify Hinterlasse eine ehrliche Bewertung auf iTunes oder eine der anderen Podcast-Plattformen. Deine Bewertungen und Rezensionen helfen wirklich und wir freuen uns über jede einzelne. Kaufe unser Buch Feierabendboss

Zu Gast im Sidepreneur Podcast Interview ist Gordon Gemein, Gründungsberater und Unternehmer bei "Deutsche Gründungsberatung".

Schick uns eine Nachricht.Mirko und Christian diskutieren die Vor- und Nachteile des Frugalismus und Mirko stellt eine neue Side Hustle Idee vor.  Folge uns auf Instagram Abonniere uns auf iTunes oder Spotify Hinterlasse eine ehrliche Bewertung auf iTunes oder eine der anderen Podcast-Plattformen. Deine Bewertungen und Rezensionen helfen wirklich und wir freuen uns über jede einzelne. Kaufe unser Buch Feierabendboss

Schick uns eine Nachricht.Heute werfen wir einen kritischen Blick auf die Startup-Szene in Deutschland.  Folge uns auf Instagram Abonniere uns auf iTunes oder Spotify Hinterlasse eine ehrliche Bewertung auf iTunes oder eine der anderen Podcast-Plattformen. Deine Bewertungen und Rezensionen helfen wirklich und wir freuen uns über jede einzelne. Kaufe unser Buch Feierabendboss

Insights und Herausforderungen einer Solo-Travel Gründerin - Von der Idee zur Beta-Phase und dem Bootstrapping-Marathon mit „Velout.“

Schick uns eine Nachricht.Gehe bei mit deinen Side Hustles dorthin, wo der Schmerz ist! Gehe hin, wo niemand anderes hin möchte! Folge uns auf Instagram Abonniere uns auf iTunes oder Spotify Hinterlasse eine ehrliche Bewertung auf iTunes oder eine der anderen Podcast-Plattformen. Deine Bewertungen und Rezensionen helfen wirklich und wir freuen uns über jede einzelne. Kaufe unser Buch Feierabendboss

In dieser Episode des Sidepreneur Podcasts spricht Peter mit der PR-Expertin Eva Primavesi über die Kunst der Pressearbeit für Einzelunternehmer und kleine Unternehmen.

Erfahre in dieser Sidepreneur Podcast Episode, wie Stefan Heine und sein Team die Steuererklärung von einer nervigen Pflicht zu einem einfachen, digitalen Prozess transformiert haben.

In dieser Episode des Sidepreneur Podcasts spricht Peter mit Martin Grosse über seine vielfältige Karriere, von seinen musikalischen Anfängen und juristischen Studium bis hin zur Schaffung seiner eigenen Marke, "Königsklasse".

In dieser Podcast Folge, live vom Sidepreneur Meetup in München, begrüßt Peter zwei Autor*innen und Unternehmer*innen.

“Fail fast, fail early - Wenn ich häufig Experimente fahre, erhöhe ich damit systematisch die Erfolgswahrscheinlichkeit.” Wie werden neue Geschäftsideen erfolgreich? Durch die richtige Validierung, sagt meine heutige Gesprächspartnerin Eva Brandenburg, die mit ihrem Unternehmen SAVSEN digitale Geschäftsmodelle entwickelt und in diesem Prozess auch gesellschaftliche und B2B Biases erkennen und überwinden möchte. Das Besondere? Eva hat als Sidepreneurin gegründet. Durch die vielen Perspektiven, die Eva mitbringt, von Innovationsmanagement, Organisationsentwicklung bis Supply Management, weiß sie genau, was der Erfolgsfaktor bei innovativen Geschäftsmodellen ist: die Implementierung - nicht bloß die Idee. Wie behält man also den Fokus bei den vielen Optionen und begrenzten Ressourcen, die eine Gründung oft mit sich bringt? Welche Vorteile hat eine Nebengründung? Und mit welchen neuen Ansätzen können wir Denkmuster aufbrechen und unbewusste Muster explizit machen, die Innovation oft im Wege stehen? Eva hat eine klare Antwort: Desirability, Feasability und Viability müssen im Kleinen vorher getestet werden. Was sie genau damit meint? Das hörst du in der heutigen Episode. RESSOURCEN / LINKS: [Eva Brandenburg bei LinkedIn](https://de.linkedin.com/in/eva-brandenburg) [SAVSEN](https://www.savsen.de) [Mein LinkedIn Profil für wöchentliche Posts zu Agilität & Innovation](https://www.linkedin.com/in/nadinzimmermann) Du bist auch eine Frau, die die wirtschaftliche Zukunft gestaltet? Dann lass' uns reden! [Buche hier ein Kennenlernen mit mir!](https://calendly.com/femture) DIR GEFÄLLT WAS DU HÖRST? Dann hinterlasse mir bitte eine 5-Sterne-Bewertung auf Apple Podcasts, eine Rezension und abonniere den Podcast. Vielen Dank für deine Unterstützung! Hier bei Apple Podcasts bewerten und abonnieren: https://podcasts.apple.com/de/podcast/femture-wie-frauen-in-die-zukunft-f%C3%BChren-female-leadership/id1571909871 Dieser Podcast wird produziert von der Podcast-Agentur Podcastliebe. Mehr dazu: https://podcastliebe.net

Send us a Text Message.Angst vorm Markt ist kein Kennzeichen eines Unternehmers, im Gegenteil.  Folge uns auf Instagram Abonniere uns auf iTunes oder Spotify Hinterlasse eine ehrliche Bewertung auf iTunes oder eine der anderen Podcast-Plattformen. Deine Bewertungen und Rezensionen helfen wirklich und wir freuen uns über jede einzelne. Kaufe unser Buch Feierabendboss

In dieser Episode spricht Peter Lutsch mit Lukas Tenge über dessen bewegte Karriere als Seriengründer und Führungskraft in verschiedenen Branchen und Unternehmen.

Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it's time for a career change. So how can you take the intangible assets you've acquired and map out a new career path? In this “greatest hits” replay, co-hosts Lori Vajda and Nola Boea get the answers from former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.Thanks for Listening!If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabIf you haven't already, please connect with us on Facebook! Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How the things you put your time and energy into (identity capital) become what you are known for (your identity).Your journey and the elements that have formed who you are, are assets of your Identity Capital you use to purchase' a new job, career advancement, or entrepreneurship.There are many ways to build capital including a degree, your hobby, the books you've read, travel and more.  How investing in that thing that motivates you, will put you on a path towards a satisfying professional and personal life.ResourcesYou can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Erfahre, wie die beiden Gründer:innen Dr. Christina Mauer und Dr. Maximilian Schlachter traditionelle Barrieren in der Immobilienbewertungsbranche erfolgreich durchbrachen und was es wirklich braucht, um ein Startup nebenberuflich zum Erfolg zu führen.

Mitgründerin Marie teilt die Erfolgs-Reise von Femfeel Schritt für Schritt, von den ersten Prototypen, die eng mit den Nutzerinnen abgestimmt wurden, bis hin zum erfolgreichen Verkauf an die Medice Health Family.

Willkommen zu einer neuen Ausgabe des Sidepreneur Podcast! In dieser Episode haben wir Andreas Lehr, einen erfahrenen IT-Experten und Podcaster, zu Gast. Andreas teilt seine Einblicke in die IT-Branche, seine Erfahrungen mit Bootstrapping, und wie er nebenberuflich eine Firma gegründet hat.

Erfahre, wie Gloria Keivani ihre Gründerinnenreise begonnen und ihre Leidenschaft für Coaching entdeckt hat. Außerdem erhälst du wertvolle Einblicke in effektives Zeitmanagement und persönliche Markenbildung auf LinkedIn.

Mein heutiger Gast **Almut Jehle** hat nicht nur eine erfolgreiche Karriere im Leadership bei der AXA Versicherung vorzuweisen, sondern ist auch Ihrer Leidenschaft gefolgt und hat als Verlegerin ihr eigenes **Magazins Meraki** nebenberuflich ins Leben gerufen.

In unserer neuesten Episode spricht Helen mit **Hanne Butting von Beyond Emotion**. Durch das **EXIST-Gründerstipendium** gefördert, hat das Team um Hanne ein revolutionäres Produkt auf den Markt gebracht: BEJOY, ein **digitaler Bilderrahmen mit integrierter Stimmungs- und Aktivitätserkennung für Senior:innen und deren Angehörigen**. Hanne erzählt von der spannenden Reise ihres Start-ups, das nicht nur technologischen, sondern vor allem gesellschaftlichen Mehrwert schafft. Erfahre, wie **BEJOY** durch Benachrichtigungen über die Stimmung und Aktivitäten der Nutzer:innen die Lebensqualität von Senior:innen und ihren Angehörigen verbessert und wie **Beyond Emotion damit die Gesundheitsbranche mitgestaltet**. Dieses Gespräch bietet faszinierende **Einblicke in die Schnittstelle von Technologie und sozialer Innovation** und ist ein Muss für alle, die sich für die Zukunft der Pflege und den Einsatz von KI in unserem Alltag interessieren. Diese Folge wurde im Auftrag des Bundesministeriums für Wirtschaft und Klimaschutz produziert. **Links & Ressourcen:** BEJOY Website -> https://bejoy.me/ Beyond Emotion auf LinkedIn -> https://www.linkedin.com/company/beyond-emotion-gmbh/ Hanne Butting auf LinkedIn -> https://www.linkedin.com/in/hanne-butting-188892201/ ClickUp Projektmanagement Tool -> https://clickup.com/ EXIST Gründungsstipendium -> https://www.exist.de/EXIST/Navigation/DE/Gruendungsfoerderung/EXIST-Gruendungsstipendium/exist-gruendungsstipendium.html **Du willst selbst nebenberuflich Gründen?** Entdecke, wie die Sidepreneur Masterclass dir dabei helfen kann, deine Geschäftsidee erfolgreich umzusetzen. -> https://www.sidepreneur.de/sidepreneur-masterclass **Unterstütze den Sidepreneur Podcast:** Wenn Dir diese Episode gefallen hat, hinterlasse uns bitte eine Bewertung und teilen Sie sie mit Ihren Freunden und Ihrer Familie! Es hilft uns, mehr Hörer zu erreichen und großartige Gäste für zukünftige Episoden zu gewinnen. **Werde jetzt Mitglied in der kostenlosen Sidepreneur Community!** https://sidepreneur.de/fbgruppe

This episode of Sticky Brand Lab, may cause you to rethink the popular notion that a specific career passion or purpose is necessary for fulfillment and success. Discussing their experiences, co-hosts Lori Vajda and Nola Boea debate the belief that everyone must find a professional 'higher purpose' or a single career path. Listen in to learn how to think differently about your passion and purpose and how it relates to your business. You'll get fresh insights on how to redefine success on your own terms, cultivate adaptability, and focus on activities that bring you happiness.Thanks for listening! Let's stay connected!We love hearing your feedback! Write or record your message here.If you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.Business success strategies are in the works. Come have a listen!In This Episode, You'll Learn 13 Questions to ask and considerations to ponder, to better understand your goals, passions, talents, and purposeDifferent ways your values and priorities might show up in a side business. How your life stage may change your passion and purpose - multiple timesKey Points Lori and Nola share in this episode01:07 Personal Experiences with Unreasonable Career Choice Pressures02:51 Beliefs About Your Career Passion and Purpose You May Want to Look At03:59 Do You Need to Find and Follow A Single Passion?04:56 The Concept of Having a Purpose That Transcends Your Career06:45 Beware the Influence of Society on Defining Your Purpose08:23 The Changing Nature of Passion and Purpose Throughout a Vibrant Life09:38 Does Your Work Define Your Purpose? A Revealing Statistic12:08 Unconventional Ways to Direct Today's Passion or Purpose Toward a Side Business13:53 Shape Your Side Business or Career To Conform to Your Current Life Priorities18:54 Aligning Your Business with Your Values: Considerations & Questions21:56 Why You Should Compare Your Childhood Passions to Your Adult Career Choices25:05 When You Go and Go and Go With the Flow28:17 Embrace Imperfection and Face Your Fears in Pursuing Your Passion32:03 The Legacy of Passion and PurposeResources Sign up for “News You Can Use” at Sticky Brand LabPlan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey. ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Ever wondered what distinguishes successful entrepreneurs from those who falter? What if the key to remarkable success lies in a willingness to fail, and to learn from it? In this episode, we take you on a journey through the defeats and victories of some little-known, and some surprising, entrepreneurial figures, unearthing precious insights on how failure and success are intimately intertwined.  We delve into the lessons failure can teach us and how to pivot from it positively. After listening, you may want to shift your perspective about the roadblocks you face, to see them not as a deterrents but as interesting detours on the road to success. Thanks for listening! Let's stay connected!We love hearing your feedback! Leave or speak your message here.If you haven't already, please connect with us on Facebook!Pick out a fun gift for a budding entrepreneur over on our merch page. Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn: How perseverance can pay off... big time. We don't always know the struggles that came before someone's success.Why you shouldn't immediately judge an unexpected outcome as a failure.Lessons learned from painful comebacks so you don't make the same mistakes.Just a few of the many key points Lori and Nola are sharing in this episode:11:02  The story of the struggling girl who got fired and came out on top.17:49  This entertainer said the wrong thing at the wrong time and shares her refreshing perspective about that big snafu.27:35 What Nola and Lori have learned from failures.35:45 Lessons Tim Ferris learned about failure and success. ... and more fascinating stories of setbacks turned comebacks. ResourcesSign up  for “News You Can Use” at Sticky Brand LabSubscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

What happens when our devices, originally meant to enhance our productivity, start chipping away at our ability to focus? Overwhelmed by a ceaseless flood of information, we find ourselves helplessly trailing from one bright, shiny prospect to another. In this week's episode, hosts Lori Vajda and Nola Boea explore this modern paradox in our new segment, Beyond the Cover: Books for Personal and Professional Growth. Our journey begins with Johann Hari's insightful book, "Stolen Focus", that peels back the layers of our growing struggle with concentration in this digital age.Thanks for listening! Let's stay connected!We love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Pick out a fun holiday gift for a budding entrepreneur on our merch page. Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn: How big and fast the mountain of information at our fingertips has grown. How technology has changed the way our brains prefer to take in information.The one digital invention that keeps us scrolling and scrolling and scrolling....How predictive technology can anticipate your next move.The affect technology is having on digitally native children.Ways to climb out of the rabbit hole and take control of your tech-induced habits.Key points Lori and Nola are sharing in this episode: 4:48 Surprising revelations that made Lori's jaw drop.14:22 The Multi-Tasking Myth22:48 The addictive side effect of this one tech improvement28:03 Pavlovian psychology applies to social media30:17 How tech affects children35:13 Solutions to Managing Technology Addiction and Improving Focus44:44 "Stolen Focus" Recommendation ResourcesSign up  for “News You Can Use” at Sticky Brand LabSubscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Ever feel like you're stuck in a race towards perfection, only to find it's an impossible finish line? Are you terrified of failure, thinking it's a sign of weakness rather than a stepping stone? Well, you're not alone, and we're here to change that mindset. In this enlightening discussion, we reveal the three forms perfectionism can take.  And yes, we discuss our battles with perfectionism, unveiling its impact on our sense of self-worth, and how we've learned to find grace in our own imperfections. Finally, we debunk the myth that perfectionism is a sign of strength. Instead, we champion the growth mindset, acknowledging that it's through our mistakes and setbacks that we truly learn and grow. We share our stories of transformation, and how we learned to embrace our failures and use them as a springboard for growth. We've gone through this journey, and we're here to guide you through yours. So let's get started, let's learn to embrace our shortcomings and celebrate our growth.In This Episode, You'll Learn 1) How perfectionism contributes to the fear of failure, 2) The root causes of perfectionism and the fear of failure; and3) What we can do to overcome perfectionism and embrace failure Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or voice your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

We (Lori Vajda and Nola Boea) were recently honored to be guests on the  Love Your Mom Life podcast. We had a great conversation with host Nikki Oden about how to build a business that supports your mom life. And today, we'd like to share that episode with you. Enjoy!

As podcast co hosts, the goal of our show is to empower women to become first-time entrepreneurs in the second half of a vibrant life. And Nola and I believe that part of having a vibrant life includes taking time to be with family and friends as well as taking time for oneself.Today is the Fourth of July, also known as Independence Day, here in the US. It's a national holiday and an extended weekend that a lot of Americans look forward to. Traditionally, during this time, families and friends come together, usually for cookouts, to watch fireworks, and to do other fun activities. Some people may take the long weekend to de-stress and do low-key things like curl up with a good book. So on that note, today, July 4th, 2023: we're practicing what we're preaching, which means Nola and I are taking time off to spend time with our families and get in a little R&R. We hope you are also taking this time to enjoy loved ones and focus on your own well-being. Because it's essential to your overall, long-term success and fulfillment as an entrepreneur. It's part of living a vibrant life! In the meantime, if it fits into your self-care plans, we hope you enjoy this replay of an episode on Intuitive Self-Care. With that being said, we will be back next week with another fresh, full episode to help you start your side business. Have a wonderful week! 

Et si la meilleure façon d'entreprendre en 2023, c'était de garder son CDI ? D'entreprendre en "side", pour minimiser les risques ? Cette semaine, zoom sur une nouvelle façon d'entreprendre, la tendance du "side-project". Des salarié·es qui lancent un "side business" en parallèle de leur CDI pour tester leur marché, retrouver du sens, avoir plus d'impact, apprendre de nouvelles compétences ou générer des compléments de revenus... ou pour tester le format entrepreneuriat avant de se jeter dans l'inconnu. Comment négocier avec son employeur pour entreprendre "on the side" ? Comment s'organiser pour combiner salariat et entrepreneuriat ? A-t-on le droit de combiner salariat et entrepreneuriat ? Quel "side business" est compatible avec le salariat ? Quel statut juridique choisir ? Pour nous en parler, je reçois Lou Sernaglia, Chief Marketing Officer chez Abby et également side-entrepreneure. Si tu es salarié·e et si tu as envie de te lancer dans l'aventure du side-business ... ... ou employeur, à la recherche d'idées pour motiver tes salarié·es ? Ou même entrepreneur·e qui a envie de se lancer dans un side project ?

Et si la meilleure façon d'entreprendre en 2023, c'était de garder son CDI ? D'entreprendre en "side", pour minimiser les risques ? Cette semaine, zoom sur une nouvelle façon d'entreprendre, la tendance du "side-project". Des salarié·es qui lancent un "side business" en parallèle de leur CDI pour tester leur marché, retrouver du sens, avoir plus d'impact, apprendre de nouvelles compétences ou générer des compléments de revenus... ou pour tester le format entrepreneuriat avant de se jeter dans l'inconnu. Comment négocier avec son employeur pour entreprendre "on the side" ? Comment s'organiser pour combiner salariat et entrepreneuriat ? A-t-on le droit de combiner salariat et entrepreneuriat ? Quel "side business" est compatible avec le salariat ? Quel statut juridique choisir ? Pour nous en parler, je reçois Lou Sernaglia, Chief Marketing Officer chez Abby et également side-entrepreneure. Si tu es salarié·e et si tu as envie de te lancer dans l'aventure du side-business ... ... ou employeur, à la recherche d'idées pour motiver tes salarié·es ? Ou même entrepreneur·e qui a envie de se lancer dans un side project ?

Et si la meilleure façon d'entreprendre en 2023, c'était de garder son CDI ? D'entreprendre en "side", pour minimiser les risques ? Cette semaine, zoom sur une nouvelle façon d'entreprendre, la tendance du "side-project". Des salarié·es qui lancent un "side business" en parallèle de leur CDI pour tester leur marché, retrouver du sens, avoir plus d'impact, apprendre de nouvelles compétences ou générer des compléments de revenus... ou pour tester le format entrepreneuriat avant de se jeter dans l'inconnu. Comment négocier avec son employeur pour entreprendre "on the side" ? Comment s'organiser pour combiner salariat et entrepreneuriat ? A-t-on le droit de combiner salariat et entrepreneuriat ? Quel "side business" est compatible avec le salariat ? Quel statut juridique choisir ? Pour nous en parler, je reçois Lou Sernaglia, Chief Marketing Officer chez Abby et également side-entrepreneure. Si tu es salarié·e et si tu as envie de te lancer dans l'aventure du side-business ... ... ou employeur, à la recherche d'idées pour motiver tes salarié·es ? Ou même entrepreneur·e qui a envie de se lancer dans un side project ?

Et si la meilleure façon d'entreprendre en 2023, c'était de garder son CDI ? D'entreprendre en "side", pour minimiser les risques ? Cette semaine, zoom sur une nouvelle façon d'entreprendre, la tendance du "side-project". Des salarié·es qui lancent un "side business" en parallèle de leur CDI pour tester leur marché, retrouver du sens, avoir plus d'impact, apprendre de nouvelles compétences ou générer des compléments de revenus... ou pour tester le format entrepreneuriat avant de se jeter dans l'inconnu. Comment négocier avec son employeur pour entreprendre "on the side" ? Comment s'organiser pour combiner salariat et entrepreneuriat ? A-t-on le droit de combiner salariat et entrepreneuriat ? Quel "side business" est compatible avec le salariat ? Quel statut juridique choisir ? Pour nous en parler, je reçois Lou Sernaglia, Chief Marketing Officer chez Abby et également side-entrepreneure. Si tu es salarié·e et si tu as envie de te lancer dans l'aventure du side-business ... ... ou employeur, à la recherche d'idées pour motiver tes salarié·es ? Ou même entrepreneur·e qui a envie de se lancer dans un side project ?

Et si la meilleure façon d'entreprendre en 2023, c'était de garder son CDI ? D'entreprendre en "side", pour minimiser les risques ? Cette semaine, zoom sur une nouvelle façon d'entreprendre, la tendance du "side-project". Des salarié·es qui lancent un "side business" en parallèle de leur CDI pour tester leur marché, retrouver du sens, avoir plus d'impact, apprendre de nouvelles compétences ou générer des compléments de revenus... ou pour tester le format entrepreneuriat avant de se jeter dans l'inconnu. Comment négocier avec son employeur pour entreprendre "on the side" ? Comment s'organiser pour combiner salariat et entrepreneuriat ? A-t-on le droit de combiner salariat et entrepreneuriat ? Quel "side business" est compatible avec le salariat ? Quel statut juridique choisir ? Pour nous en parler, je reçois Lou Sernaglia, Chief Marketing Officer chez Abby et également side-entrepreneure. Si tu es salarié·e et si tu as envie de te lancer dans l'aventure du side-business ... ... ou employeur, à la recherche d'idées pour motiver tes salarié·es ? Ou même entrepreneur·e qui a envie de se lancer dans un side project ?

We think starting a side business is a great way to achieve financial independence and an ideal opportunity to try your hand at entrepreneurship because you can do it while working your day job. But growing a profitable business in 2023 and beyond can take a lot of time and energy. If you're ready to start a business but worry you may not have the bandwidth, we have a solution worth considering. In this episode, co-hosts Lori Vajda and Nola Boea cover the what, how, and why a passive income business model might just be the best way to start your entrepreneurial journey, plus we've got over 21 business ideas for you to consider.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll LearnWhat a passive side business is AND why you should start one.Why making money is a lot easier when you're starting with a profitable side business model.How technology has improved and is making it so much easier to BYOB (Be your own boss).Key points Lori and Nola are sharing in this episode:(02:39:27) The difference between a traditional side business and a passive income business comes into play (04:56:90) Starting a passive income business using products you already own or have access to but aren't using(10:09:04) Get paid for doing something you love, something you're interested in, or something you are passionate about. Here are three ideas for a passive side business that don't require you to launch on Etsy.(11:32:62) Ten innovative ideas for downloadable or digital products that you can produce and market(14:47:01) Consider creating and selling evergreen online courses. It's so much easier today, and these little known platforms might be your best betResources Sniffspot - https://www.sniffspot.com/Neighbor - https://www.neighbor.com/ Swimly - https://swimply.com/ Turo - https://turo.com/ Wrapify - https://wrapify.com/ StickerRide - https://stickerride.com/Carvertise - https://carvertise.com/ Sparetoolz - https://sparetoolz.com/ Skillshare - https://www.skillshare.com/en/teach OnZoom - https://on.zoom.us/ Spinlister - https://www.spinlister.com/Udemy.- https://www.udemy.com/Coursera - https://www.coursera.org/​Teachable - https://teachable.com/​Thinkific - https://thinkific.com/​

Have you dreamed of being an entrepreneur but haven't yet taken the leap? There's never been a better time for women to start their own business. Whether you simply want to work for yourself or you're driven to build the next big thing in tech, you'll find inspiration in this episode.In Part 2 of our interview, co-hosts Lori Vajda and Nola Boea talk with tech entrepreneur and CTech journalist Noa Gadot about what she's learned from interviewing female founders. Listen as Noa talks about the lessons that successful women business owners have learned, the challenges they have faced, and the advice they have given her. Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn The key pathways – and obstacles – to success for female entrepreneurs and ways you can navigate them.Why in 2023, we'll see new forms of entrepreneurship emerge – more diverse, more socially-minded, and more willing to drive the global economy forward. How, in a crowded marketplace, this is the best differentiator.Why it's important to remind yourself that there is always room in the market for you in whichever industry you pursue Key points Lori and Nola are sharing in this episode:(02:15:27) The surprisingly similar childhood experience many successful female business owners share in common (05:24:18) While running a business may feel like a rollercoaster ride, successful entrepreneurs have similar mental stamina that includes this(07:17:68) Only 2.4% of all venture capital funding for new businesses in the United States went to companies founded only by women. However, this may be the best way to improve that number (09:02:08) The winning attitude of this female founder made her the most remarkable woman I have ever interviewed.(10:385:51) Seven lessons from successful women entrepreneursResources The5starz - https://the5starz.com/ CTech online magazine - https://www.calcalist.co.il/ctechnews/article/hkekkfh00j You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

There are plenty of benefits to starting your own side business. And while the downsides may be few, one important challenge is learning how to manage the stress that comes with being your own boss.When we aren't mentally, emotionally, and physically well, our businesses won't be either. In addition to contributing to burnout, poor stress management and coping techniques can ultimately impede the growth and momentum of a company. In this episode, co-hosts Lori Vajda and Nola Boea are sharing their fifteen tips, techniques, and tools to help you reduce and manage stress so you can successfully and confidently run your side business.  Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn 15 stress-reduction tips, techniques, and apps you can use to reduce stress.Key questions so you can easily identify your priorities, thus reducing stress. Detailed techniques to improve relaxation.How to avoid exhaustion and burnout.Key points Lori and Nola are sharing in this episode:The precise meaning of experiencing stress, which can be both good and bad (02:59:83). (06:11:52) Anxiety, which can increase feelings of stress, looks and feels different. Here's what anxiety looks like.(07:08:43) Whether you stay in the business you start or go back to a traditional career, entrepreneurship teaches you things that will advance your business or career. (08:02:66) These are seven benefits of stress management that you probably never realized.(12:05:49) Our 15 easy to implement stress reduction tips, techniques, and apps for time management, outsourcing, seeking support, and self-care.Resources You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Product reviews are not new, but recently they've become less trustworthy as influencers charge high fees for their endorsements and more marketing agencies purchase fake reviews. Noa Gadot founded the5starz to change this.Today, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur Noa Gadot, owner of the Israeli company the5starz, to hear how she started her game-changing company and what lessons she learned along the way. Find out how this tech CEO brought her incredible marketing solution to market as she shares her inspiring founder story with us.  Thanks for Listening!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn The ways in which successful female tech startups founders are exceeding those established by men.The surprising and unique skillsets of female tech founders. What support women need to succeed in the startup world?Why the biggest barrier to business success isn't gender or gender identity, but something entirely different.Key points Lori and Nola are sharing in this episode:(03:13:23) Why and how starting a tech company can have a significant impact on the market and the sector (04:38:39) Even without a background in technology, this is how you can start a tech company using the knowledge and experience you have in a particular industry. (07:08:43) Whether you stay in the business you start or go back to a traditional career, entrepreneurship teaches you things that will advance your business or career. (08:30:09) This is the step-by-step process Noa used to launch her first business, which you can use as a guide to start your own.(12:05:49) Noa shares the lessons she learned that you can apply to your business journeyResources Guest website: www.the5starz.comYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Looking at things as they are, rather than as we would like them to be, enables us to set an intention and make sure that everything that is under our control is in line with that intention. With that goal in mind, co-hosts Lori Vajda and Nola Boea take a realistic look back at the challenges, opportunities, and triumphs that made the year, as well as some of the new directions and new ventures they have planned for the future. And while our experiences may be somewhat unique to us, we feel there are insights you can apply to your own journey, or at the very least, find inspiration in our sharing.Tune in and hear what they've learned about themselves; it just might help you plan your most successful business launch in the New Year. Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Two easy questions to help you evaluate the past year: What went well this year? What didn't go well this year?Why it's important to ask yourself which decision you are really proud of. By making your review public or sharing it with friends, you release the hold that admitting your fears and mistakes has on you while also celebrating the wins with your support system. Key points Lori and Nola are sharing in this episode:(02:19:75) Running a business takes time; however, we often lose track of time, which, if left unchecked, can have these known and unknown effects on your business.(05:30:96) Launching a business is all about refinement. If you think of it not as a destination but as a journey, you'll be more agile, and that can lead to bigger and better outcomes. (08:59:41) A few helpful tips that we learned about running a business from a few of our podcast guests.(15:49:03) Tried and true tips for staying motivated when life presents challenges.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

You've been in your career for a while, and if you're like most professionals, you have a lot of real-world experience under your belt. So why not profit from your knowledge? In today's “expert economy,” that's exactly what aspiring entrepreneurs are doing. Most people have knowledge, wisdom, and lessons learned to impart that could be very beneficial to others. And in this episode, co-hosts Lori Vajda and Nola Boea are sharing their method to help you determine which of your insights and skills are marketable. Freelance providers as well as on-demand consulting services have given people the flexibility to set their own schedule, the ability to be their own boss, and the opportunity to earn more income.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20-minute consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How new technology makes it easy to start a business.Why more companies are willing to hire a subject matter expert on-demand for consulting services? A quick 5-step process to easily determine which in-demand skills offer customers.Key points Lori and Nola are sharing in this episode:(03:30:65) The expert economy is built on two principles: first, that each of us is an expert at something, even if we don't think so; and second, that our expertise is worth sharing and has real value to someone else..(06:16:95) Our five step process makes it easy for you to come up with your first offerings. (08:42:96) Why choosing your service or package offerings based solely on how good you are at something may not be the best strategy. Instead, try this. (11:44:29) How to determine who your ideal customer isResources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Between 2020 and today, we've seen seismic shifts, from where we work to how we work. As the year comes to a close and the New Year is just weeks away, we wonder what the future of work and entrepreneurship will look like. To get some insight, co-hosts Nola Boea and Lori Vajda sat down with professional futurist Joe Tankersley to take a deeper look at the opportunities, challenges, and realities for aspiring entrepreneurs.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What can we expect the future of work and entrepreneurship to look like?Over the next few years, how will the way we evaluate our quality of life and work change? Why some of the most impactful shifts will come from small and medium businesses.What's next for local and global entrepreneurship?Key points Lori and Nola are sharing in this episode:(02:50:75) What exactly is a futurist, and how do they help you outsmart your competition?(06:27:47) Who is more likely to embrace change and adapt quickly, and who is more likely to feel threatened by change and resist it, older or younger people? The answer may surprise you.(09:04:41) The very concept of a “job'' will likely change drastically in the not-too-distant future and could become almost as antiquated as owning a horse and buggy.(12:10:85) As an entrepreneur, you're looking for the next opportunity. Here's an example of what might be the next idea or innovation that's out there.(22:45:57) These are the action steps an aspiring entrepreneur can take to “imagineer” their own future.Resources Our guest's website: JoeTankersley.comYou can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Do you dream about becoming an entrepreneur? You might be surprised to learn how quickly you can start a business based on the experience you already have. And it is all because the knowledge that took you years to acquire will shorten the learning curve for customers. In this short episode, co-hosts Lori Vajda and Nola Boea explain how to determine which of your skills, experiences, and knowledge-shares are the right fit for starting your business. They're also sharing 4 profitable steps to growing your business, so you can determine which step fits your personality, skills, interests, and the lifestyle you want to create.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How to turn your experience and expertise into a lucrative side business.Why now is the perfect time to use your subject matter expertise to start a consulting, coaching or direct service business. Four steps for building and growing a profitable side business.As a professional service provider, use this surefire step to identify which of your offers aligns to your ideal audience.Key points Lori and Nola are sharing in this episode:(01:10:75) Those who figure out how to sell their expertise will be able to find meaningful and impactful work from people who value a few hours of their time.(02:45:60) The key to starting a business based on your knowledge is to see it as building your own personal enterprise. (04:11:41) After the foundational level of your business model, level two is where you begin to grow your personal brand business.(05:01:50) Level three is where you begin to hire other contractors or freelancers. This allows you to grow your business and increase your profitsResources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

It's time to rethink the traditional career idea. Better yet, it's time to unlearn and relearn a totally new way of thinking about your career. Gone are the days when having one career and one source of income would take you to retirement and beyond. Today, it's about diversifying your career and one way to do that is through entrepreneurship. In this episode, Nola Boea and Lori Vajda share 7 types of entrepreneurial opportunities – each one with its own unique set of benefits and challenges, so you can determine which one best fits your personality, skills, interests, and lifestyle.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Why career diversification is a better way to think about your career.Once you develop an entrepreneurial mindset, you'll start to spot opportunities for making money everywhere.How a side business can can set you up for monetary success.The 7 types of side business entrepreneurs.Key points Lori and Nola are sharing in this episode:(03:01:21) Four questions to ask yourself to determine you ‘why' for starting a side business.(07:10:29) There are many sub-business entrepreneurial models and opportunities that many people haven't yet considered, but should.(10:54:50) How to think like a scalable startup entrepreneur.(15:42:33) The online entrepreneur, as well as these three other unique side business formats, are changing the traditional business model.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

The Internet makes it easy for customers to shop around and compare options and  prices. Unfortunately, the result is that it can take customers much longer to complete a purchase cycle. One way to speed things along, is to create a sense of urgency. In this episode, Lori Vajda and Nola Boea explain what urgency in sales is, how FOMO (fear of missing out) and scarcity can help move customers along so you increase sales. We're also sharing seven phrases you can use in your marketing material to guide your target audience to make a purchase.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What is urgency, FOMO and scarcity in sales.The benefits of creating urgency in sales.Tips when using urgency in sales without feeling phony.The steps and phrases so you can start using urgency to increase your sales. Key points Lori and Nola are sharing in this episode:(02:16:94) Using urgency in sales is a technique many businesses are not using to their full advantage.(06:56:86) Here are the three types of scarcity models and the different ways you can use them to get customers to make a purchase quicker.(11:48:20) Three tips for creating urgency without having to fake it.(14:29:02) Here are seven phrases you can start using that creat a fear of missing out for customers.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.Helpful Meditation: Minimizing Self-Doubt.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

As an entrepreneur, hearing ‘no' from a prospective customer stings. Yes, it hurts emotionally, but customer rejections are also a real threat to your business's success. In this episode, Nola Boea and Lori Vajda explain the steps to writing a good call to action, giving you tips and tricks so you can create eye catching, hard to resist messaging. Plus, they give you more than 20 examples you can use immediately to make readers take action. Be sure to download your free Call-to-Action Tipsheet. Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What the three categories of sales "rejections" are that every startup business owner needs to know.Ways you can use customer rejection to grow your startup or business.Which Nos are worth pursuing and which one to stay away from.How not to take rejection personally. Key points Lori and Nola are sharing in this episode:(03:36:64) Do you think you know what the ‘uninformed' customer rejection looks like, not if you do this?(08:18:36) What makes the ‘overwhelmed no' harder to identify, and how doing so can tell you whether this customer is worth pursuing.(11:46:20) When you get a ‘mindful no, consider it not only a gift, and the  3 important criteria to keep in mind.(16:34:76) How do you create Call-To-Action messaging? Examples included. Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.Helpful Meditation: Minimizing Self-Doubt.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Do you want your reader, website visitor, or customer to do something? Then your message needs a call-to-action (CTA). A call to action is a short invitation for your reader to take a desired action. You often see call to action at the end of an email, on an ad, or website . In this episode, Nola Boea and Lori Vajda explain the steps to writing a good call to action, giving you tips and tricks so you can create eye catching, hard to resist messaging. Plus, they give you more than 20 examples you can use immediately to make readers take action. Be sure to download your free Call-to-Action Tipsheet. Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What a call to action (CTA) is, when to use one and where in your messaging it should go…and it's not at the end.The power of a great CTA will inspire your audience to take action — click on your ad, download your ebook, add an item to cart, etc.Why the real challenge with a CTA is getting readers to feel motivated to follow through.20+ examples of CTAs you can start using. Key points Lori and Nola are sharing in this episode:(02:40:53) We're covering the what, when, and how to create eye catching hard to resist Call-To-Action messaging.(03:38:64) Before you write a call to action, you first need to know what your goal is as a business owner.(05:06:76) Three tips for HOW to write persuasive CTAs with examples!(14:41:04) When do you apply a Call-To-Action to your digital content? You'll find the answer in this spot.(16:34:76) How do you create Call-To-Action messaging? Examples included. (18:53:05) Our list of 20+ CTA examples you can use, starts here.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.FREE Download Call-To-Action Tipsheet mentioned in today's podcast:ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Telling your professional story can be powerful, whether it's to help you close new customers, or so you can pursue a new career direction or go for a job promotion. But how do you connect the dots of your Identity Capital in such a way that the listener sees you as the ideal candidate or business owner? To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who is joining us to share her tips, suggestions and ideas so you can create a compelling Identity Capital story.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Whether you're interviewing, networking, or writing a cover letter, it's all about crafting a compelling narrative.Four tips that will help you tell a good career story, one that gets you noticed (and hired).Using storytellig to influence and persuade others can help you with your elevator pitches, networking conversations, résumé, cover letter, interviews, and more.Key points Lori and Nola are sharing in this episode:(05:36:68) Four prompts to help you tell a compelling Identity Capital story while also letting you share a bit of your personality. (9:43.50) How to find that specific attention-grabbing thing within your identity capital.(13:26:01) Whether you've jumped around in your career, or you have a lot of varied interests, use this method to weave memorable storyline, one that positions you as an authority.(18:05:14) Once you've crafted you Identity Capitol story these are the places and situations you can share it to help you stand out from the crowd?Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript

The very first words shoppers see – your headline – can make or break your sales. A good headline or title is what makes people click to learn more, whether that's to watch a video, read a website, or even listen to a podcast. In this episode, Lori Vajda and Nola Boea walk listeners through 4 tried-and-true techniques to craft an attention-grabbing headline. Plus, they point you to free online tools that will gauge the power of your headlines to make readers take action. Be sure to download your free Headline Tipsheet. Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn The main thing a headline should convey so readers know it's worth their time to continueHow – and when – to write a headline that tells the main message in a nutshellHow to best entice readers with a question that mattersThe best type of headline to introduce a list, such as tips or features Key points Lori and Nola are sharing in this episode:(05:40:33) What happens if you don't deliver on your headline's promise.(07:38:64) Should you write your title first or last?(09:51:46) Four (of many) headline categories, beginning with the most “direct.”(15:51:69) Which numbers to include in titles to get the highest response. Is it 5? 10? Or 101?(14:25:60) What happens if a title is too long? (17:57:57) Four free headline analyzers Resources Subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.FREE Download Headline Tip SheetHeadline analyzers mentioned in today's podcast:CoSchedule Headline AnalyzerMonsterInsightsHeadline Analyzer by Content RowCapitalize My TitleConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Great content is an absolutely necessary companion to your buyer's journey and your company's sales process. Knowing what type of content to produce and when to send it is key to closing sales.In this episode, Nola Boea and Lori Vajda will take you through all you need to know about producing the right content for your stage 5 (decision stage) audience and business. Take a listen and get the tips and examples so you can turn prospective buyers into customers.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Stage 5 (decision) of the ‘Buyer's Journey', how the right kind of marketing content can help close sales.What sales collateral is used for and the kinds of content that are most effective.Here are the essential content pieces you need for the final (decision-making) stage if you want to win customers.Key points Lori and Nola are sharing in this episode:(02:57:59) An overview of each stage of thebuyer's journey,including examples. (07:03.49) The follow up question should need to ask your ideal customers that will help you improve online marketing.(10:22:47) Do this one thing right and you'll likely move a prospective buyer to choose you over the competition.(13:17:77) 13 easy content ideas for the final decision making stage.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.FREE Download revenue and profit reference guideConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

For female entrepreneurs, it can be challenging to find trainers, leaders or mentors who understand the unique challenges faced by women in the business world. Yet, learning from other women, women like themselves, is key to becoming a successful entrepreneur. In this episode, Lori Vajda and Nola Boea talk to two entrepreneurial partners, Kate Nowlan and Kimberly Caccavo, co-founders of Face Your Grace, an entrepreneurial program designed to teach women how to start a side gig or small business  - all it takes is a little grit and determination.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn The key way successful women entrepreneurs are more effective at mentoring female business owners.Why women entrepreneurs don't have the same access to resources for managing and scaling a successful business.How matching the skills to the needs of female small business owners benefits them, their families, their businesses and their communities.Key points Lori and Nola are sharing in this episode:(04:02:66) The one thing Face Your Grace (the online learning platform for women entrepreneurs in midlife), does that other programs don't teach. (06:02.88) Four areas of business that side hustlers need to know to create a business plan prior to starting their small business.(11:21:80) The importance of developing a business name and how to identify what resonates with your ideal customer.(14:51:89) The pros and cons of having a friend as your business partner.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.FREE Download revenue and profit reference guideConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript

Whether your business goal is to get more leads, build a sales funnel or increase conversions, content plays a crucial role in guiding people through the buyers' journey. In this episode, Nola Boea and Lori Vajda share tips and examples so you can match your messaging to your prospective buyer's stage of awareness.From videos to images to blogs, content helps your prospective customers and leads learn about you as a brand, gather information about your products and services. It also helps you, as a business, position yourself as an expert in the marketplace.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Stage 4 (consideration) of the ‘Buyer's Journey', what it means for your marketing messaging.Using keywords that match how your ideal buyer searches online during this stage.Different tools for creating content that tips the sales in your favor.Key points Lori and Nola are sharing in this episode:(04:32:99) In the buyer's journey, as a business owner, this is how you can view content at each stage, including examples. (08:28.24) What marketing messaging is critical to have on your business website for stage 4 in order to guide your ideal customer.(11:50:19) An example of how prospective customers evaluate your business and move from stage 2 (Problem Aware) through to stage 5 (Most Aware) to purchase.(14:58:69) Here are 7 ideas you can use to move your prospective buyer to the final stage.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.FREE Download revenue and profit reference guideConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript