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This is this morning's OTB Breakfast Bite - your FREE bitesize flavour of this morning's full Off The Ball Breakfast.On this morning's show, The Athletic's Mark Critchley broke down a thirteenth Premier League defeat for Manchester United. We spoke to Cork City boss Tim Clancy about their much sought-after starlet Cathal O'Sullivan. And ahead of their Leinster Championship first round clash with Laois, we were joined by Wexford football manager John Hegarty. Catch Off The Ball Breakfast LIVE weekday mornings from 7:30am or just search for Off The Ball Breakfast and get the podcast on the Off The Ball app. SUBSCRIBE at OffTheBall.com/join
This is this morning's OTB Breakfast Bite - your FREE bitesize flavour of this morning's full Off The Ball Breakfast.On this morning's show, The Athletic's Mark Critchley broke down a thirteenth Premier League defeat for Manchester United. We spoke to Cork City boss Tim Clancy about their much sought-after starlet Cathal O'Sullivan. And ahead of their Leinster Championship first round clash with Laois, we were joined by Wexford football manager John Hegarty. Catch Off The Ball Breakfast LIVE weekday mornings from 7:30am or just search for Off The Ball Breakfast and get the podcast on the Off The Ball app. SUBSCRIBE at OffTheBall.com/join
In the build-up to the division 4 Allianz league final in Croke Park Wexford Senior Football Manager John Hegarty joins me
John Hegarty, Wexford Senior Football Manager, on the open night in Ferns to meet some of the team and a look behind the scenes.
Tonight will see the return of the Gorey Night Run when young and old will hit the streets of Gorey yet again! Now in its 10th year, the run has become a hugely popular annual event, and here to talk with me about it is John Hegarty.
Avant, une petite partie de la population créait les images pour le reste de l'humanité.Certaines avaient plus de portée que d'autres. Indéniablement, la publicité a toujours joué un rôle clef dans l'imaginaire collectif.Frédéric Raillard, formé aux côtés des plus grands, notamment avec John Hegarty et chez BETC (Eric Tong Cuong), a cofondé Fred & Farid, une agence de pub aujourd'hui reconnue comme une référence internationale.Aujourd'hui, Fred décide de s'emparer de l'IA pour dépasser ses peurs en créant l'un des premiers studios de production publicitaire 100% IA : [AI]magination.com.Après avoir généré des centaines de milliers d'images avec des outils open source et oeuvré discrètement avec son équipe, le studio est prêt et présente pas moins de 4000 créations, disponibles sur leur site, et révélant des découvertes troublantes…Et si l'IA devenait plus vraie que la réalité ?Dans un registre poétique et sensible, Fred se livre sur tout :La psychologie humaine : l'ennéagramme et les révélations grâce à l'IAPourquoi il faut s'intéresser dès maintenant aux artistes IAL'importance du voyage pour être créatif et performantComment maîtriser l'art de prompter et ses subtilitésÀ quoi ressemblera le futur de la publicitéUn épisode qui fait du bien et qui inspire à accueillir le changement de civilisation en cours grâce à des apprentissages et des conseils applicables dans tous les domaines.À présent, nous sommes tous des créateurs d'images en puissance.TIMELINE:00:00:00 : L'art et la philosophie japonaise00:14:45 : L'ennéagramme00:24:15 : L'IA entre peur et exaltation00:34:17 : La bataille "Humains vs Machine" a commencé00:43:05 : Remise en question existentielle : à quoi bon ?00:55:23 : Le pouvoir des images : les magiciens de l'humanité01:04:13 : Un nouveau métier : artiste IA01:14:51 : Quand l'IA devient plus vraie que la réalité01:22:57 : La princesse dissimulée : lorsque la sensibilité rencontre l'IA01:48:47 : La compétition entre les agences de pub02:01:03 : Les États-Unis sont les garants de la créativité02:15:55 : Le voyage, la publicité et les marques02:40:16 : Le duo de choc : Fred et Farid02:49:36 : Brûler les bateauxLes anciens épisodes de GDIY mentionnés :#415 - Eric Tong Cuong - La Chose, BETC - Masterclass d'une légende de la pub#409 - Alexandre Jardin - Auteur, yourscrib.ai - Peut-on laisser la folie gouverner sa vie ?#305 - Paul Mouginot - Stabler - Repousser les limites de l'imagination grâce à l'IA : chronique d'un entrepreneur visionnaireNous avons parlé de :FRED & FARID[Ai]maginationQi gongMarcelEnnéagrammeAnne-Sophie BurrettElon Musk et Lex FridmanJohn Hegarty (icône publicitaire)American History XDéfilé Pharrell Williams Pont NeufWALL-EMidjourneyNike spec adThe Mandalorian dans le style de Jeff KoonsIstanbul fishing clubShekhar Kapur (réalisateur)Erin BrockovichSoul (film)Logo de l'ElyséeLes recommandations de lecture : Les Fleurs du MalVous pouvez contacter Frédéric sur LinkedIn.La musique du générique vous plaît ? C'est à Morgan Prudhomme que je la dois ! Contactez-le sur : https://studio-module.com. Vous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ? Contactez mon label Orso Media via ce formulaire.
On this episode I'm joined by John Hegarty for a deep dive about Twilight, his debut album from 2000. Twilight was produced by Bob Lamb, who produced UB40's Signing Off and The Lilac Time's self-titled debut. John has played with Female Hercules and Dinah Brand and has contributed to records by a load of artists including: Adrian Crowley, Cian Nugent, Seti the First, Jubilee Allstars, Barry McCormack and others. All this is discussed including a chat about John's new album Daydreaming. Episode notes are here.
A short preview of Episode 48 – Twilight by John Hegarty.
„Madonna ist ein Gast, die willst du auf deiner Party haben. Aber es ist auch ein großer Druck. Weil Madonna kommt, um zu tanzen. Sie ist sehr, sehr kritisch mit der Musik. Sie ist Madonna und weiß, was sie will.“ Er feiert die Partys, auf die wir alle wollen. Und er macht die Werbekampagnen, die wir alle sehen. Creative Director Thomas Hayo. Seit 30 Jahren lebt er in Manhattan. Im 1. Teil dieser TOMorrow-Doppelfolge hat er von seinem Aufstieg erzählt. Vom Praktikanten zum Popstar der Werbeindustrie. Wie er mit dem legendären John Hegarty eine der coolsten Agenturen der Welt aufbaute. Globale Etats von Levis, Axe bis Sony-Ericsson verantwortete und warum Kampagnen von ihm im Museum Of Modern Art ausgestellt werden. Seine wichtigsten Learnings aus New York. Jetzt nimmt er uns mit in sein Amerika. Wie sich das Land verändert hat. Wie zerrissen es heute ist. Vom Land of Dreams zu Trump-Land. Thomas Hayo hat in den letzten Jahren viele Präsidentschaftswahlkämpfe begleitet und mit seiner Kamera dokumentiert. Das System Donald Trump: Er hat es selbst erlebt. Hier seine spannende Analyse und sein Blick auf die neue Präsidentschaftskandidatin Kamala Harris. Seit Frühjahr hat Thomas Hayo die US-Staatsbürgerschaft und darf damit zum ersten Mal in Amerika wählen. Seine Gedanken dazu: Jetzt hier in TOMorrow. Wenn du mitdiskutieren möchtest: Ich freue mich auf dein Feedback in den Kommentaren oder hier auf Social Media: http://lnk.to/ TOMorrow-Podcast und cool, wenn du den Channel abonnierst.
Welcome to an audio-led edition of Unmade. Today we talk to one of the world's most celebrated advertising creatives, Sir John Hegarty.Further down, the Unmade Index lifts back towards 500 points, but Seven West Media slumps back to its four-year low.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade's Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade‘Take off those f*****g headphones' - Sir John Hegarty on why creatives need to stay connected to the worldAd agency BBH is among the most significant advertising agencies of the last half century. It may never quite have opened its doors in Australia - the closest it came was Singapore - but its local influence on advertising is still remarkable with many of its alumni having built agencies locally.Created four decades ago by John Bartle, Nigle Bogle and John Hegarty, BBH is now owned by Publicis.Sir John Hegarty - who also cofounded Saatchi & Saatchi and TBWA - is behind some of BBH's most celebrated ads. In February he'll be coming to Australia as part of his Business of Creativity course.In this wide ranging conversation with Unmade's Tim Burrowes, Sir John discusses the sliding doors moment early in his career as an art director when he ended up paired with copywriter Charles Saatchi; how a black sheep came to define his career; and the nature of creativity.He also explains his provocative premise that the reason why Sydney is not a great creative hub is because the weather is too good. "A lot of creativity comes out of struggle. You can't sit outside a lovely beach bar and have a beer. You've got to go in and have an idea.”Sir John also argues that the only way for creatives to stay relevant is to stay in touch not just with culture, but with their surroundings. “If you're a creative person, please, will you take those f*****g headphones off? Great creative people are absorbers. They absorb things around them all the time.”He also tackles the separation of media from creative agencies: “one of the greatest mistakes our industry made”.And he shares the anecdote of how his second thoughts about a weak campaign his agency had already sold in, became the acclaimed “Cream of Manchester” ad for beer brand Boddingtons.Further links:* Business of Creativity* Training Day:* The Stormtrooper Scandal* Apple TV: Stones in Exile* Disney+: The Beatles: Get Back* Hegarty on Creativity: There are No Rules* Leonardo Da Vinci by Walter Isaacson* Backstory book subscriptionToday's podcast was edited by Abe's Audio.If you're interested in retail media, don't forget that earlybird tickets are now on sale for the next edition of REmade on October 1. And our call for entries for the REmade Awards is now live.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
Edited highlights of our full length conversation. Are you willing to dare? This episode is the last in a series of conversations that I'm having in partnership with the Cannes Lion Festival of Creativity. For the weeks leading up to Cannes and during Cannes, we focused our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries? Or should we adjust and iterate, slowly and carefully? There are opportunities and risks around every corner. This episode's guest is Sir John Hegarty. He's the Co-Founder of Bartle Bogle Hegarty and one of the most original thinkers of the last 40 plus years. Sir John is a reference point for an industry that has changed a lot, and also not very much over those four plus decades. The through lines that mattered, then still matter today. Confident, disruptive thinking. At a time when the future is waiting to be invented, like never before, Sir John's description of the atmosphere that leaders need to create is time tested. Only time will tell whether it is timeless. Next week, we'll have a couple of bonus episodes before I wrap up the series, and give you my thoughts on the impact of AI on the creative industries, based on the conversations that I've been having. In the meantime, thanks for listening.
Are you willing to dare? This episode is the last in a series of conversations that I'm having in partnership with the Cannes Lion Festival of Creativity. For the weeks leading up to Cannes and during Cannes, we focused our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries? Or should we adjust and iterate, slowly and carefully? There are opportunities and risks around every corner. This episode's guest is Sir John Hegarty. He's the Co-Founder of Bartle Bogle Hegarty and one of the most original thinkers of the last 40 plus years. Sir John is a reference point for an industry that has changed a lot, and also not very much over those four plus decades. The through lines that mattered, then still matter today. Confident, disruptive thinking. At a time when the future is waiting to be invented, like never before, Sir John's description of the atmosphere that leaders need to create is time tested. Only time will tell whether it is timeless. Next week, we'll have a couple of bonus episodes before I wrap up the series, and give you my thoughts on the impact of AI on the creative industries, based on the conversations that I've been having. In the meantime, thanks for listening.
Christian Hegarty, a bone cancer survivor, and his brother John Hegarty share their journey of exploring alternative approaches to cancer treatment. Christian was given a 15% chance of survival and underwent conventional treatments, including harsh chemotherapy. However, when his cancer recurred, Jon began researching alternative treatments and they decided to try a comprehensive, natural, and holistic approach. The Hegarty brothers share the development of their nonprofit organization, goingwell.org, which connects cancer survivors with patients in the early stages of their journey. They emphasize the power of community, hope, and the belief in the body's ability to heal.GoingWellInstagram | @goingwellhealthNote: This podcast episode is designed solely for informational and educational purposes, without endorsing or promoting any specific medical treatments. We strongly advise consulting with a qualified healthcare professional before making any medical decisions or taking any actions.*If you are in crisis or believe you have an emergency, please contact your doctor or dial 911. If you are contemplating suicide, call 1-800-273-TALK to speak with a trained and skilled counselor.RADICALLY GENUINE PODCASTDr. Roger McFillin / Radically Genuine WebsiteYouTube @RadicallyGenuineDr. Roger McFillin (@DrMcFillin) / XSubstack | Radically Genuine | Dr. Roger McFillinInstagram @radicallygenuineContact Radically GenuineConscious Clinician CollectivePLEASE SUPPORT OUR PARTNERS15% Off Pure Spectrum CBD (Code: RadicallyGenuine)—-----------FREE DOWNLOAD! DISTRESS TOLERANCE SKILLS—----------ADDITIONAL RESOURCES8:00 - Osteosarcoma: Symptoms, What Is It & Treatment9:00 - MAPIE Failed to Improve Responses in High-grade Osteosarcoma24:00 - Heal (2017) - IMDb26:00 - Intravenous High-Dose Vitamin C in Cancer Therapy - NCI27:00 - High-dose intravenous vitamin C, a promising multi-targeting agent in the treatment of cancer31:00 - Ketogenic Diets and Cancer: Emerging Evidence - PMC32:00 - Researchers Look to Fasting as a Next Step in Cancer Treatment | Cedars-Sinai39:00 - U.S. Study of Intravenous Mistletoe Extract to Treat Advanced Cancer | Johns Hopkins Medicine42:00 - Phase I Trial of Intravenous Mistletoe Extract in Advanced Cancer PLEASE SUPPORT OUR PARTNERSConscious Clinician Collective15% Off Pure Spectrum CBD (Code: RadicallyGenuine)
The cheeky, happy-go-lucky spirit of the British fashion designer Paul Smith can be felt across everything he does, from his own clothing designs to his multifarious collaborations—Maharam textiles, Mini cars, Burton snowboards, and a suite at the Brown's Hotel in London among them. Though Smith may run a business with expert tailoring and a mastery of color at its core, everything he creates seems to suggest, with a wink, “Don't take yourself too seriously.” Beyond designing clothes, Smith also serves as a mentor to the next generation of designers. In 2020, he launched Paul Smith's Foundation, through which he helps guide young creatives as they develop their careers. Fifty-four years into his business, which opened its first store in Nottingham, England, in 1970, Smith now operates shops in more than 70 countries around the world, from New York and Los Angeles to Paris and Hong Kong.On this episode, he discusses his deep, 40-plus-year engagement with the country of Japan; his long-view approach to building a business that transcends time; his ever-growing collection of rabbit ephemera; and the metamorphic impact of music and humor on his life and work.Special thanks to our Season 9 presenting sponsor, L'École, School of Jewelry Arts.Show notes:[3:31] Paul Smith[6:33] Rei Kawakubo[12:55] Elle Decor Japan[21:41] Deyan Sudjic[21:41] John Hegarty[23:48] Paul Smith's Foundation[24:00] Studio Smithfield Fashion Residency[24:00] John Galliano[24:00] Alexander McQueen[24:22] Jony Ive[31:30] Bauhaus[34:50] Beeston Road Club[40:30] The Mini Strip[48:24] Paul Smith Nottingham Store[53:30] Maharam collaboration[53:30] Burton collaboration[53:30] The Rolling Stones[54:19] Brown's Hotel Sir Paul Smith Suite[54:39] David Bowie[54:39] Patti Smith[54:39] Eric Clapton[54:39] Jimmy Page[1:01:57] Jean-Luc Godard
On this week's Youngstock Podcast, Stephen Robb talks to John Hegarty, Area Manager with Yara International about his career so far which has taken him from Inishowen, to family farming in France, to working on the 37,000ac Dyson Farming business in the UK and back to Inishowen.
Nicola Gotti è Chief Creative Officer o Direttore Creativo Esecutivo e Partner di Bitmama Reply e collabora come docente con il Politecnico di Milano e la NABA. Bergamasco, classe 1985, è un creativo e designer che ha avuto il privilegio di influenzare marchi e prodotti utilizzati e amati da milioni di persone, ricevendo più di 50 riconoscimenti a livello nazionale e internazionale. Laureato in Design e Arte presso l'Università di Bolzano e con un master presso il St. Martins College of Arts, inizia lavorare come Art Director in MTV, per poi entrare in Alkemy nel 2013, società in cui ha maturato responsabilità crescenti, fino a ricoprire il ruolo di Direttore Creativo.Siti, app, libri e link utili Bitmama NABA "Brand Activism: dal purpose all'azione" di Philip Kotler e Christian Sarkar edito da Hoepli;"Hegarty on Advertising: turning intelligence into magic" di John Hegarty edito da Thames & Hudson;"Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation" di Tim Brown edito da HarperCollins PublishersLibri da scegliere Chief Creative Officer Direttore Creativo EsecutivoIl Direttore Creativo Esecutivo è responsabile di guidare e gestire la direzione creativa e la visione di un'agenzia di comunicazione e design. Il suo obiettivo principale è stimolare l'innovazione, supervisionare lo sviluppo di concetti creativi d'impatto e convincenti e garantire la realizzazione di lavori di alta qualità che siano in linea con gli obiettivi strategici del cliente. Collabora strettamente con team interfunzionali, tra cui strategist, direttori artistici, copywriter, designer, sviluppatori e account manager, per dare vita a progetti creativi in grado di intercettare il pubblico del cliente ed evolvere e crescere il suo business.Responsabilità principali:1. Leadership creativa: Fornisce la direzione strategica e creativa generale, ispira il team creativo a generare concetti innovativi ed efficaci per campagne pubblicitarie, di comunicazione o prodotti digitali. Definisce la visione creativa, stabilisce linee guida per il brand e mantiene la coerenza in tutti gli output creativi. Collabora con i clienti, i team degli account e altre parti interessate per comprendere gli obiettivi dei progetti, il pubblico di riferimento e le esigenze del brand.2. Sviluppo ed esecuzione delle idee: Promuove lo sviluppo di concetti creativi, garantendo che siano allineati con i brief dei clienti, le strategie di brand e gli obiettivi di business del cliente. Supervisiona la creazione dell'output creativo assicurandosi che sia d'impatto, coinvolgente e che risuonino con il pubblico di riferimento. Esamina e fornisce feedback sui materiali creativi prodotti, garantendo che soddisfino gli standard più elevati di qualità, creatività e allineamento strategico.3. Gestione del team e collaborazione: Favorisce un ambiente di lavoro collaborativo e inclusivo, promuovendo il lavoro di squadra, la creatività e la comunicazione aperta. Gestisce e guida un team di professionisti creativi, tra cui strategist, direttori artistici, copywriter, designer, developer e altri membri dello staff creativo. Delega compiti e responsabilità in modo efficace, garantendo un flusso di lavoro efficiente e il rispetto dei tempi e dei budget dei progetti.4. Relazioni con i clienti: Agisce come punto di contatto chiave per i clienti, costruendo e coltivando solide relazioni basate sulla fiducia, la comprensione e l'esperienza creativa. Presenta e propone idee ai clienti, comunicando in modo efficace il pensiero strategico e la logica che si cela dietro le idee. Identifica proattivamente opportunità per aumentare l'ingaggio, le vendite e ampliare i servizi creativi dell'agenzia all'interno dei clienti esistenti.5. Tendenze del settore e innovazione: Si mantiene aggiornato sulle tendenze del settore, sulle tecnologie emergenti e sulle migliori pratiche
One of the greatest minds in the world of advertising is on the show to explain how we can recapture our creative essence and make the business of marketing the sexy, inspiring innovative, funny, thought-provoking, engaging and compelling business that attracted us to it in the first place. He also explains how great creative is better for the planet. Importantly, he's also here to tell us how we can all join his masterclass called 'The Business of Creativity'. The link to sign up is in the show notes for this show at www.thefuelpodcast.com. The free press of podcasting Learning from history Game changing works of art What one advert John Hegarty holds up as an example of the complete big idea Why companies need creatives at the top How to win a pitch Why brainstorms are boring Diversity Hiring the best What Sir John would like on his gravestone And why you don't put a tow bar on a Ferrari.. Learn more about your ad choices. Visit megaphone.fm/adchoices
John Hegarty, Sérgio Vasques, Olivier Burkeman, Maxime Rovere, Bob Dylan e Jenny Odell: seis nomes para outros tantos livros com ensinamentos sem data de validade.See omnystudio.com/listener for privacy information.
Sir John Hegarty, awarded a Knighthood by Queen Elizabeth II for his services to advertising and Creative industries, Founder, Creative Bartle Bogle Hegarty (BBH) and The Garage Soho, now adds to his title, ‘The Imposterous First Birthday Edition Season Two Finale and Episode 50 Guest'. It's a lot. Welcome to the big time SJH.John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi's, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. He was a founding partner of Saatchi and Saatchi in 1970. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles. John's creative awards are numerous. He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was knighted in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John wrote his first book ‘Hegarty on Advertising – Turning Intelligence into Magic' in 2011 and his book "Hegarty on Creativity - there are no rules" was published in 2014. In 2014 John Co-founded The Garage Soho, an early stage investor company that believes in building brands, not just businesses. John has just launched a new online 8-week course, entitled The Business of Creativity, aimed to equip people with tangible tools to help win through the application of creativity.
Sir John Hegarty, the former creative chief and co-founder of BBH, sat down with Campaign talk about his new eight-week course, The Business of Creativity, and the power of great creative thinking to drive innovation, particularly in a recession.In his interview with Gideon Spanier, UK editor-in-chief, and Gurjit Degun, the creativity and culture editor, Hegarty also discuss the biggest recent news stories, including Publicis Groupe's exceptional staff bonuses to cope with the cost of living, and where clients can go wrong on agency pitches.Plus we also chat about why the ad industry has put promotion ahead of persuasion and his "triangle" test for great work that needs to cover three key points: memorable, motivating and truthful.Further reading:John Hegarty: the future of talent is about fluidity'BBH is like Jack Nicholson – maverick but establishmentFor more information on The Business of Creativity course, go to businessofcreativity.com. Hosted on Acast. See acast.com/privacy for more information.
The first drawing I saw by R. O. Blechman showed a boardroom table full of people trying to brainstorm.In 6 stages, it showed different people having an idea, the ideas were represented by various forms of lighting, from tiny lightbulb to lamp with shade to a massive chandelier.In the last frame the boss at the end of the table comes up with an idea, it's represented by a miniscule lightbulb.Brilliant observation, very funny.I also loved the naive style of the drawing.It looked like a note one naughty child would pass to another secretly in class.Drawn in a hurry because they were excited.The apparent lack of craft means it feels personal, human.A master draftsman like Leonardo daVinci couldn't improve it.He'd kill it.Over the years I became more familiar with Blechman's lines.Often referred to as a nervous line.Countless ad folk have copied it - Alan Parker, John Hegarty, Gray Jolliffe and dozens more, including me.It just looks so easy (try it).You'll find you can draw squiggley lines in the shape of a person, but they feel like those chalk outlines the police draw around bodies; dead.Bob's not only feel alive, they conjure up multiple personalities with endless emotions.Often with a couple of dots and two or three lines.It's like some kind of magic trick.And whereas most artists get smoother, slicker and more polished over the years, Bob chose to move in the opposite direction - his line becoming more broken and juddery with each year. (Come to think of it, didn't Picasso take a similar route?)This distinctive style meant you could spot a Blechman from the next county.But more important than his lines are his ideas.They cover the map, from the big, weighty issues, like politics and death, to the kind of every day minutiae Seinfeld would go on to cover.His observations are as relevant today as they were decades ago.They're about being human.And whereas the styles of many of his contemporaries timestamp their work, Bob's human, anxious lines don't date.Now 91, Bob still sends a cartoon to the New York Times every week.We had a great chat, hope you enjoy it.
In this episode of Ventures, my guest Jesse Bryan (https://twitter.com/JesseBryan) and I continue our conversation from episode 89 to discuss multiple aspects of NFTs and NFT clubs. We talk about the history of NFTs, the differences between Moonbirds, Crypto Punks and Bored Ape Yacht Club, the important nuances of intellectual property ownership and licensing, airdrops, community, “staking” of NFTs, cybersecurity, and thoroughly evaluating a team and their roadmap before deciding where to spend your time and money. Visit https://satchel.works/@wclittle/ventures-episode-94 for detailed notes and links to resources (videos, articles, etc…) mentioned. You can watch this episode via video here. 1:54 - Tee up for the episode, recap of Part 1 (Ep 89), storytelling in organizations, introduction to the world of NFTs.2:40 - Quick background on Jesse and his introduction take on NFTs // He believes the next billion dollar brands are going to come out of the NFT space.3:45 - Background on Ethereum, ICOs originally, but NFTs started in 2017…Punks, Kitties, and then Apes didn't launch until April 2021. 5:19 - History of NFTs from Jesse's brand-building perspective9:53 - What the Bored Apes did that the Crypto Punks didn't (e.g. IP ownership)12:00 - Tweet, minting a bored ape 1 year ago turned into the best investment of all time. https://twitter.com/JulianKlymochko/status/1516920342400450562 13:56 - NFTs are investing in a brand. You can essentially buy a brand name, like buying Radio Shack. “The most valuable real estate is the corner of someone's mind” (John Hegarty quote)16:30 - Status games / signaling w/ NFTs18:22 - Summarizing the facets and layers of NFTs for entrepreneurs to be aware of. Networking benefits, status benefits, financial benefits, claims to airdrops, IP ownership, cooperation with other brands, and deal flow. None of this is new.20:45 - Moonbirds. What are they? What just happened?23:49 - NFT mint analogy to kickstarter; better when you already have an audience.25:14 - Subgroups within NFT clubs, and subgroups of subgroups25:35 - Jesse believes Quirkies is the strongest community in the NFT space. Examples of people helping each other out.27:00 - Importance of understanding basic cybersecurity when diving into the NFT space.27:10 - Recap of Moonbirds, why it seemed like a good investment (analysis from a VC perspective). Nesting. Problem of diluting the term “staking” https://cobie.substack.com/p/apecoin-and-the-death-of-staking 29:20 - How to teach entrepreneurs to use NFT clubs to help humans flourish32:53 - Two pieces of advice that Will got early in his startup investing career: 36:20 - Typical investment model, comparing NFTs to traditional investments…e.g. is the team “known”? Is there real traction or just “fake” traction? What's the roadmap?39:20 - 5 Part Matrix when evaluating an investment. Team, Product, Market, Traction, Financial Model, https://satchel.works/@wclittle/ventures-episode-62 40:10 - Don't silo your understanding in Web3. The multidisciplinary nature of DAOs, DeFi, Metaverses, NFTs, etc… 41:35 - APE Coin43:14 - Where can people get a hold of Jesse to continue the conversation? https://twitter.com/JesseBryan
How does the truth influence great ideas? This week's Rethink Moment is a marketing masterpiece from 1985: a game-changing Levi's TV commercial known simply as Laundrette. Rachel is joined by Sir John Hegarty - the creative director behind Laundrette - to think differently about this seminal moment and uncover the power of the truth in storytelling. Watch Laundrette here: https://www.youtube.com/watch?v=wT4DR_ae_4o To keep rethinking with Rachel, subscribe to her newsletter: https://www.linkedin.com/newsletters/rethink-with-rachel-6625780695937626112/
Writer and all round creative, Juliet Thomas gave up her corporate life after 2 decades of excelling her finance roles, but this path didn’t ever light her up, finally, Juliet jumped ship and yes you guessed, it she has found her purpose and her life’s true work. Juliet did it messy and said yes to every new opportunity. Being humble paid off as within months Juliet was running a writing group which is now known as the Curious Creative Club! However, through this time Juliet found out she had Hodgkin's Lymphoma, a rare type of blood cancer which was a surprise to say the least. She’s now through chemo treatment and on the road to recovery, Juliet talks about what it was like going through all of this and in the pandemic too. And even through all of that she still found time to give weekly live workshops for psychologies magazine! Juliet’s Take aways 1) If you can and are just starting out, have a year of play and experimentation and see what you fall in love with 2) Working on your own, and especially long term projects is hard, if you can find a group where you can share ideas and be accountable, as you would with colleagues in an office, and if there isn't one, create one yourself like we did. 3) Perfectionism is the death of moving forwards with your big dream, just start, you can tweak and improve later, nothing terrible will happen. 4) Don't let your own self-image / perception insecurities put you off being visible, sometimes not having those hang-ups about what you look like can be quite freeing, and the strength and focus instead becomes your message and that you were brave enough to show up - people will relate to that and be rooting for you. 5) Think yes first, no second, don't discount things out of lack of confidence - think what is the very worst that can happen, and then realise how unlikely that is 6) Follow the opportunity, not the money (as John Hegarty says) -you never know where it might lead and it can lead to some great collaborations and learnings 7) Spend time in nature, walking and noticing your surroundings - it's the ultimate top up for creative energy and we need that head space for idea generation and problem solving 8) Find your tribe and check in with them regularly, whether that be fellow creative friends or connections on Instagram - much as I love my family, half the time they 'don’t' get it, so you need that inspiration, advice, support and mentorship from like-minded people. 9) Don't beat yourself up if you have more than one creative passion, and have a multi-creative project portfolio of work, if it's what keeps you interested and motivated, who cares? But do try to find systems and techniques to put in place that work for you, so you don't feel completely overwhelmed and disorganised 10) Finally, don’t put off your creative dream and think I'll get around to it 'one day', if this last few years has taught us anything, it's that life is unpredictable - just do it, no regrets, and whilst you have the energy! Website Home & Blog: www.thecuriouscreativeclub.co.uk Instagram: @thecuriouscreativeclub Facebook: The Curious Creative Club
On this week's episode, Tate and AJ go ON LOCATION for a great conversation with the West Peculiar Fire Dept! Chief Bobby Sperry and Capt. John Hegarty sit down and share some ups and downs of the life of a first responder. Leave us a 5 star rating and leave us a review! Give us a follow! Instagram - Facebook - YouTube
KATY MOUSINHO is now enjoying a life of ‘freedom and flexibility’, having forsaken the world of full - time working to pursue multiple activities including writing, health and fitness, travel and helping out small businesses with their brand and marketing strategy. As former Managing Director of The Value Engineers and with 30 years’ experience in insight and brand strategy, she has gained abroad perspective on the world of consumers and brand, having worked with a diverse range of clients across categories and countries.LinkedIn: https://www.linkedin.com/in/katy-mousinho-98b6411GILES LURY is a VW Beetle-driving, Lego watch-wearing, Disney-loving, Chelsea supporting father of five who also happens to be a director of brand consultancy at The Value Engineers and author of The Prisoner and the Penguin, How Coca-Cola Took Over the World, and Inspiring Innovation.LinkedIn: https://www.linkedin.com/in/giles-lury-2646638 Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read AI Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they are all men. Katy Mousinho’s and Giles Lury’s book, Wonder Women, tells the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded advertising agency Wells, Rich,Greene. There are also interviews with Edwina Dunn OBE – the co-founder of Dunnhumby and the data behind the Tesco Clubcard; Helle Muller Peterson – Senior Vice President at Arla Foods Denmark and previously the only female CEO in Carlsberg, plus many more. Mousinho and Lury pull together their findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.Wonder Women website: https://www.wonderwomen-marketing.com/
Dan and Hugh virtually meet up with the legend that is Sir John Hegarty. I'm not sure what else to add in this intro as... well.... its John Hegarty. He's a frikkin' legend. Just listen in..... it's a proper belter this one. Visuals [as if you need them for this one] - https://getbehindthebillboard.com/2021/02/11/episode-26-sir-john-hegarty/
There may even be another one, along with Paul Burke I’m trying to track down the 100 best radio ads. (If you have any send them in.) But onto this one, one of the surprising joys of doing this blog is unexpected things that turn upon my doorstep. Proofs, agency brochures, old DVDs, all manner of ephemera. (Or ‘crap’ as my wife calls it.). It’s lead me to post blogs on David Abbott’s BT Pitch, Fallon McElligott’s Rolling Stone campaign (thanks for the tear-sheets Brian Burch, posting soon), and this one: ’21 Years Of Radio Advertising’. A one celebration of the best of the U.K’s radio advertising, it includes advice and reflection from some of its best practitioners; Tim Delaney, David Abbott, John Hegarty and more. Interestingly, it says on the cover ‘Commercial Radio. It’s time has come.’ I wasn’t aware of that in 1994. I have no idea who sent me this, whoever you are; thank you. For the rest of you; enjoy.
In this episode of #TheNewAbnormal, I interview David Nottoli. He's an award-winning brand and communications strategist re: some of the world's top advertisers inc Hershey, Nike, Levi's, Coca Cola, Samsung, Best Buy, and Bank of America. Dave's built a track record of re-energizing big brands, helping small brands get noticed, and finding new ways into the consumers heart. Along the way, he was the Director of Brand/Comms Strategy at 22squared, Group Planning Director at CP+B, SVP Account Planning at Digitas, a Brand Strategist at the Open Intelligence Agency, and a Strategic Planner at agencies inc BBH, kirshenbaum bond + partners, Lowe, and Wieden + Kennedy. (Which makes him one of the very few to have worked for both John Hegarty and Dan Wieden.) In this episode, we discuss a wide range of topics inc numerous brand issues/problems that he's encountered along the way, how he views contemporary socio/political realities impacting brands, and the type of strategic thinking that the successful businesses of tomorrow should consider regarding the Great Reset...
I'm guessing you're not as familiar with that name as were with others I've posted? But you'll be familiar with his work. Saatchi's 'Pregnant Man'? BBH's 'Black Sheep' poster? CDP's 'Wolf In Sheeps Clothing'? Yes? All shot by Alan. Because they're such a fantastic ideas, they look as though anybody could've shot them. The images are so simple and clear you can't imagine done them any other way. But each is the end result of a series of choices. Take a look at the casting contacts from the the 'Pregnant Man' ad, the alternative models look ridiculous, but they didn't on January 21st 1970. Look at the 'Black' sheep ad Alan shot for John Hegarty (and Barbra Nokes), just a bunch of sheep with a black one plonked in the middle? Nope. If shot side-on, they'd blend into each other after the first row and not fill the poster. If shot from above you wouldn't see them in that classic, side-on profile. So Alan used his map reading skills (acquired through Rally driving) to find a steep incline, so that the sheep rose up, filling the poster with graphic sheep profiles, almost like cut outs, but better for being shot for real. Then there's the 'Wolf In Sheeps Clothing'; How hard can it be to fling a sheep's pelt over a wolf? Very, as it turns out. Wolves don't like modelling, so Alan borrowed some sheep pictures from a friend, photographer Adrian Flowers, then comped the two together. In Alan's words, he wasn't a photographer, he was 'an adman with a camera', simply trying to bring the ideas to life. He'd learnt how to do this from his years as a top art director at CPV and CDP, getting to work on a regular basis with photographers like Elliott Erwitt, Duffy and Terrence Donovan. We had a great chat, hope you enjoy it.
Mark joined us in his finery of a Denton branded tracksuit, peaky blinder cap complete with bobble on top and of course trainers and sunnies. What more could we have expected from one of the most incredible London ad men over the last 40 years. Although don’t call him an ad man… he makes films…. “Please send your scripts to www.thomasthomasfilms.co.uk”.Please visit https://getbehindthebillboard.com/?p=340 for the images to follow along.Mark joined us with gifts [others take note, we like gifts], we talked briefly about his book the Power of Purelity. You can buy it here, and Mark will chuck in some free gifts… www.coy-com.com/shop Mark reckons there’s a revival going on in Outdoor, some great work sitting proudly from the rest… Mark credits Nils Leonards Uncommon for their work on Habito, Droga5 for Coal Drops Yard, and Atomic for their work on the Royal Opera House posters: Marks first billboard was for Milk Tray, something he concepted up with the late and great Norman Icke [who came up with the original idea for the milk tray man] while Mark was ‘just a visualiser’ at Leo Burnett. Within weeks Mark was hanging out in New York ready to shoot on top of the JCPenney building. Mark met his long term creative partners Chris Palmer on set for a TV shoot, a set he shouldn’t have been on! The shoot was for Cadbury’s creme egg, and he’d slipped one of his ideas in with the creative teams one. On a sound stage at Pinewood he bumped into Chris, and he got Mark into BBH within months. Mark recalls John Hegarty hating half of his book in the interview…. But Chris helped nudge John in the right direction. 4 1/2 years later… Mark and Chris left to setup Simons Palmer Denton Clemmow Johnson where they worked on Nike among others. We talked about all of the poster work they did…. Originally they were engaged only for Soccer… but soon worked on Rugby, basketball, running, Olympics and many many others. Of all of them, Mark picked out the Ian Wright football poster. ‘Behind every great goalkeeper there’s a ball from Ian Wright’. We talked about Advantage Sampras, Charles Barkley and the Marathon no U turns. With the latter 2 styled graphically on political propaganda posters. We moved on to Wrangler, and a lesson to all you creatives out there. If you believe in your concepts keep pushing as hard as you can. If you can invest in your idea and to help sell the concept to your client it might help get great work away. Then onto another important lesson. Paying your suppliers back for the proactive work you get them working on. Having Malcom shoot the test work, led to more work for the agency and therefore more for Malcom. Asda we spent a bit of time talking about a favourite execution for Free Range Eggs, featuring a model made chicken on a motorbike, escaping the chicken farm in the style of The Great Escape. The humour is there on all of the executions.Heineken too had that humour running through it.Top Tip: Don’t leave it on a Piece a paper. Mark gave us the example of his Samson Batteries, which he’d visualised up as a poster. He managed to turn that poster into 3 TV commercials!Favourite Billboard of all time. BEANS MEANS HEINZ. Bring back the slogan!
Advertising powerhouse John Hegarty is a living legend. He’s the man who put Nick Kamen into a laundrette for Levi’s and gave Audi the immortal ‘Vorsprung Durch Technik’. He’s won golds at every industry awards known to man and founded our beloved BBH. The original black sheep talks to our host, Daniella Isaacs, about everything from wanting to be the next Picasso to starting his own agency and all the rules he’s broken along the way.Black Sheep is produced by Black Sheep Studios with Daniella Isaacs for BBH. It's recorded, mixed and mastered by our friends at Soho Radio, and the music is by Daniel Lovegrove. See acast.com/privacy for privacy and opt-out information.
Sir John Hegarty, legendary adman and expert on creativity, discusses the art of creativity. John shares the stories behind famous ad campaigns, such as the Levi's commercials in the 80's including the famous Laundrette ad. We also discover how the wonderful Flat Eric was born, remember him? John reveals why creative teams work best in pairs, and we discuss why Soho attracts so many outsiders and the creative community. Stay to the end of the podcast, and we ask John about his unusual hobby which not many people know about (until know, that is).If you enjoyed the podcast, please like, subscribe, or comment. You can find us on Instagram (just search for Makers of the Universe). And you can email us on makersoftheuniverse@outlook.com with any feedback or ideas.
Creativity isn't an occupation. It's a preoccupation. It invents, perfects, and defines our world. But what drives creativity? Inspires it? Sustains it? Listen to this reading on Hegarty On Creativity There Are No Rules.
“And then you have to sell work to clients, and guess what? They are men, and then you have to get it made by directors. And they are men. And then, if you want your career to progress, you need to win awards. And largely in the past, all the juries are men and then you look back and you go, historically, the work that’s winning awards is sport, beer, football, technology, cars. So you see, it's not that it's innately against women, it's just nature’s way. So until we've addressed that balance, and thank goodness it’s finally happening, it's very hard as a woman to get on [in this world]… and I did struggle, if I'm honest, I look back and go, my portfolio of work should be better.”In this episode, I talk to Rosie Arnold. Rosie is an icon in the world of Advertising. She joined the world-famous ad agency BBH straight from art school in 1983. And she stayed there 33 years, learning her craft and working closely with its founder John Hegarty. After the passing of her husband, she decided she needed a change and went on to work for another acclaimed ad agency AMVBBDO. But before too long, she felt it was time to leave agency life to pursue personal projects. So as you can imagine we covered a lot, from landing at BBH where she got to see this hot creative shop grow from 11 people to over 400 staff, and with agencies across the world.We discussed what it was like to work with her mentor John Hegarty as well as some of her iconic ads including her favourite work for Pretty Polly tights and Levi’s Jeans. What stood out for me was her ability to paint me a picture of this ‘Mad Men world’ as she puts it. Because of course, Rosie saw it all – the highs and the lows this industry has to offer. One incident that stood out for me was incidents along the way and one that particularly stood out for me was when she was promoted to a bigger role, they tried to pay her less than her male predecessor. Fortunately, he had very helpfully shared how much he was paid so when they offered her less, she was able to demand what was rightfully hers. It was such a lovely conversation, full of important stories that we can hopefully all learn from.
What does it mean to be creative? Can dreams unlock our potential? And is it possible to make a living out of creativity and still get your eight hours a night? We put all these questions and more to a man who has lived and breathed creativity over a career so rich and varied he was knighted for it: Sir John Hegarty. The advertising genius sat down to talk about his experiences leading creative powerhouse Bartle Bogle Hegarty (better known as BBH), the changes he’s seen in creative culture and why he thinks creatives should be fearless - but he doesn’t like risk.
Chris Palmer. My 5th boss. His 1st job was as John Hegarty’s writer. He won 5 D&AD silvers in his first in his first year. Set up and agency in his 4th year. Become one the most in demand directors of the last 25 years. Launched, arguably, London’s No 1 production company over over the last two decades; Gorgeous. Also, Mark Denton says Chris can draw better than him. Annoying isn’t it? We had a great chat, hope you enjoy it.
In this season's premiere episode, host and DiMassimo Goldstein CCO Tom Christmann returns to the recording booth to interview John Patroulis, Worldwide Chief Creative Officer of Grey Global Group. Prior to joining Grey, Patroulis spent six years at BBH New York, joining as the agency's Chief Creative Officer before being named its first-ever Creative Chairman in 2015. Under his leadership, BBH became one of the most awarded agencies in New York City. Tune in to hear how Patroulis went from swinging a sledgehammer in Toledo, Ohio, to becoming one of the most decorated creatives in the industry. His adventure-filled career journey will leave you feeling inspired. • [0:00 – 1:26] Intro • [1:27 – 5:02] Growing up in Toledo, Ohio as the son of teachers, and having an early affinity for reading • [5:03 – 9:58] Patroulis talks about attending the Ohio State University without a “plan”, bouncing around different majors before eventually landing on English Literature • [9:59 – 17:39] Spending his college summers swinging a sledgehammer at a concrete pipe factory, and what he learned from boxing • [17:40 – 26:13] Patroulis talks about couch surfing after college, shares a funny story about being night watchman, and recounts his time working as a bartender at a punk rock club in Wrigleyville called The Cubby Bear • [26:14 – 38:51] How Patroulis developed a relationship with a famous NYC-Filmmaker Charles Lane while bartending at the Riviera Cafè • [38:52 – 52:38] The amazing story of how Patroulis met David Angelo, and how that friendship propelled him to get his book together, ultimately landing his first advertising job at N.W. Ayer • [52:39 – 1:01:26] Getting an offer from Chiat/Day, the importance of working on your craft, what he learned under Gerry Graf, and the responsibility of being irresponsible. • [1:01:27 – 1:02:40] How bad meetings can serve a purpose • [1:02:41 – 1:09:29] Moving to Chiat/Day's San Francisco office to work on Adidas, and how Chuck McBride taught him the importance of caring about every little detail, all the way to the end • [1:09:30 – 1:13:05] The story behind the famous Adidas commercial, “Hello Tomorrow” directed by Spike Jonze • [1:13:06 – 1:15:40] The difference between being a “doer” and a leader • [1:15:41 – 1:19:07] Co-founding his own agency T.A.G., and launching Halo 3 • [1:19:08 – 1:23:42] Going to BBH, and what he learned from John Hegarty's endless optimism • [1:23:43 – 1:25:09] Working at Grey, being confident in yourself, and doubling down on creativity • [1:25:10 – 1:26:47] Patroulis explains why he thinks it's a great time to be in advertising, and why he's so excited for the future • [1:26:48 – 1:28:30] Patroulis shares one piece of advice to young creatives trying to break into the industry – “care” • [1:28:31 - 1:29:35] Outro “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York's newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter.
Rosie Arnold is a creative partner and Head of Art at AMV BBDO. Which for those that don’t know, is a highly respected advertising agency headquartered in London. Prior to that she was at BBH, where she was the 11th ever employee and remained there for 33 years at a time when BBH was considered by many to be the greatest independent ad agency in the world. BBH founder John Hegarty, has been quoted saying’ Rosie has been one of the stars of BBH’s rise to fame, a creative thinker of outstanding qualities.’ Outside of her day job Rosie also became only the second female to become a D&AD president in the organisations history, and is also a figurehead of equality in the workplace, as well as an educator and supporter of emerging creative talent.
In this interview, John Hegarty outlines the art of launching a global agency and how to build something from nothing. He also reveals why most people fail. At the end he explains that beliefs and having a distinct culture are the pillars that build a successful company.
Andrew Marr talks to Richard Sennett about increasing urbanisation. With half the world's population living in major cities, Sennett asks why the art of designing cities has declined so drastically in the last century. Iain Sinclair turns a critical eye on the grand plans for London's 2012 Olympics, and asks what will happen when the last race is run. Kate O'Regan was appointed as a judge in the Constitutional Court in South Africa by Nelson Mandela when he became President in 1994. She reflects on the role of the judiciary in building a modern democracy. And the advertising guru, John Hegarty reveals how you sell someone something they didn't even know they wanted. Over the last four decades he has transformed brands, famously linking Vorsprung durch Technik to Audi, and in a stroke, changing the perception of a staid car. Producer: Katy Hickman.
The castaway in Desert Island Discs this week is responsible for many of the images which grace our television screens and billboards. He is advertising man John Hegarty, and he'll be talking to Sue Lawley about some of the slogans and scenarios he has created - from Vorsprung durch Technik to the Levi's advertisement which features the hero removing his trousers in a laundrette.[Taken from the original programme material for this archive edition of Desert Island Discs] Favourite track: Stand By Me by John Lennon Book: The Crock of Gold by James Stephens Luxury: Clarinet
The castaway in Desert Island Discs this week is responsible for many of the images which grace our television screens and billboards. He is advertising man John Hegarty, and he'll be talking to Sue Lawley about some of the slogans and scenarios he has created - from Vorsprung durch Technik to the Levi's advertisement which features the hero removing his trousers in a laundrette. [Taken from the original programme material for this archive edition of Desert Island Discs] Favourite track: Stand By Me by John Lennon Book: The Crock of Gold by James Stephens Luxury: Clarinet