Podcasts about rolling stone culture council

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryChris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency specializing in helping elite personal injury law firms dominate Google's search results. Under his leadership, Rankings.io has earned a spot on the Inc. 5000 list for five consecutive years. Chris is also the host of the Personal Injury Mastermind podcast and the author of "Niching Up: The Narrower the Market, the Bigger the Prize." His expertise has been recognized through memberships in the Forbes Agency Council, Rolling Stone Culture Council, and Fast Company Executive Board. ​➡️ Show Linkshttps://www.instagram.com/chrisdreyerco/https://www.x.com/chrisdreyerco/ https://www.linkedin.com/in/chrisdreyerco/ ➡️ Bookshttps://www.amazon.com/Personal-Injury-Lawyer-Marketing-Good/dp/B0DF52JP9Khttps://www.amazon.com/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N ➡️ Podcast SponsorsHubspot - https://hubspot.com/ Lingoda - https://try.lingoda.com/success_sprint (Code: scott25)Vanta - https://www.vanta.com/scott Federated Computer - https://www.federated.computer Cornbread Hemp - https://cornbreadhemp.com/success (Code: Success)Create Like The Greats Podcast - https://podcasts.apple.com/lu/podcast/create-like-the-greats/id1653650073 FreshBooks - https://www.freshbooks.com/pricing-offer/ Bank On Yourself - https://www.bankonyourself.com/scott Stash - https://get.stash.com/successstory NetSuite — https://netsuite.com/scottclary/ Indeed - https://indeed.com/clary➡️ Talking Points00:00 - Intro02:25 – Why You Should Niche Up04:12 – Niching Up vs. Niching Down05:23 – Chris's First Big Niche Win07:13 – Chris Dreyer's Backstory09:42 – Mindset: Us vs. Our Parents13:39 – Success Isn't Just About Money16:03 – What Sparked Chris's Drive20:20 – Chris's First Business Win27:19 – Sponsor Break30:06 – The Turning Point: Rankings.io32:22 – Traits That Fueled His Success35:35 – Healthy Obsession in Business38:22 – Entrepreneurs, Mental Health & Balance44:45 – Betting on Legal SEO48:28 – When the Bet Paid Off52:27 – How to Niche Up Smart53:35 – SEO: Then vs. Now58:33 – Sponsor Break1:01:11 – What Great SEO Content Looks Like1:06:14 – SEO in the AI Era1:12:46 – The Problem with AI-Generated Content1:14:23 – A Hard Lesson Learned1:21:46 – What Keeps Chris Up at Night1:24:45 – How Chris Pushes Through Tough Times1:26:50 – Final Thoughts1:30:31 – Advice for His KidsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we chat with Traci DeForge who has over three decades of expertise in Broadcast Media, Executive Management, and Fortune 500 Business Consulting. Traci DeForge is the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into the digital marketing strategy of B2B and B2C companies.  With a diverse career spanning startups to Fortune 500 giants like Google and Hilton, she's renowned for business development insights that drive innovation. As CEO of Ladies Who Launch, Traci pioneered the Franchise Media Model, supporting women-owned businesses. An international podcast expert and speaker, she created the Podcast Management Academy, the industry's only Podcast Management Certification Program and co-founded the Podcast Professionals Association.  Traci hosts the ”Growth Accelerator Podcast”, “Journey to There” and co-hosts the popular "Ask Brien Radio Show" in Los Angeles. Recognized by ABC, NBC, CNN, CTV, and American Express Open, Traci is a proud member of the Rolling Stone Culture Council where she leads the Podcast Member Program. We interviewed her about utilizing podcasts to enhance a practice's brand and engagement with their patient community, strategies to use in podcasts to generate new patient leads and improve appointment booking rates, and much more. Med Rank Interactive: https://medrankinteractive.com/   Website: https://produceyourpodcast.com/  Social links: LinkedIn: https://www.linkedin.com/in/tracilongdeforge/ Instagram: https://www.instagram.com/produceyourpodcast/ Facebook:  https://www.facebook.com/tracideforge YouTube: https://www.youtube.com/@produceyourpodcast #healthcaredigitalmarketingpodcast #tracideforge #lamarhull #produceyourpodcast #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #generatingleadspodcasts

“I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you're leveraging your audio platform. It should be as good a quality, and people should invest in, and not have it be an afterthought. If you think about what people invest in personal branding and visual branding aesthetics, website branding and then, oh, ‘I want to start a podcast.' And they never even consider that that's an extension of all of that other investment that you've made.” – Traci DeForge This episode's guest is the founder of Produce Your Podcast, an award-winning full-service production and marketing agency, and is recognized as an international podcast expert, sought-after speaker, and media contributor. She's the creator of the Podcast Management Academy, the industry's only certified podcast manager training program, and co-founder of the Podcast Professionals Association. She's also the co-host of the Ask Brien radio show on KHTS AM & FM in Los Angeles and has been featured on all three major networks along with CNN, CTV, American Express OPEN, and Radio INK, and is a member of the Rolling Stone Culture Council. Her name is Traci DeForge, and if you're looking to take your podcast to the next level, you'll want to hear what she has to say about it. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:01) – The Love of AudioWe start things off with a look back at Traci's childhood memories of sound, from calling Dial-a-Prayer to hear stories over the phone to listening to to the radio under the covers at night. “I used to sleep with an AM transmitter radio under my pillow listening to ghost stories,” she recalls, “and when my friends would come over for slumber parties. I would create these elaborate radio shows.” She tells us about how developing her first podcast in 2015 helped inspire her to create Produce Your Podcast. “There are going to be some other busy consultants and business owners,” she explains, “who are going to want to have podcasts, but they're not going to want to do everything it takes to have it be a broadcast that represents the quality of their brand. And so that's when Produce Your Podcast was born.”(0:11:01) - The Power of Audio BrandingOur conversation turns to the differences between audio and video productions, and why just ripping the audio from a video production might not cut it in podcasting.“If you don't really understand the true power of audio and audio branding,” Traci notes, “then you could get lost in thinking that ‘I'm just going to do a video podcast or video recording,' or even a video webinar to a degree, ‘and I'm just going to grab the audio off of that.'” We discuss how the audio production works to bring the imagery to life for listeners, and how a podcast lacking that connection can leave its listeners cold. “That can be the point where an audience could fracture from you,” she adds, “because they don't feel connected to the conversation. So they may stay through that conversation

In this episode, Steve Fretzin and Chris Dreyer discuss:Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. Getting the most out of legal conferences.  Key Takeaways:Leaning into SEO will look different depending on your field as well as your location. The top-of-the-page marketing has changed because of the AI Overview on Google. Google likes brands, they like signals and clicks to resources such as videos.The best conferences to go to are the ones that you put the most into and make a plan for.PIMCon has been curated for the conferencegoers. They are bringing in some of the top people in the PI space to speak and they were invited to do so. "In the search engine marketing side, one of the most challenging things is link building. And link building, by and large, is relationships. It's the hardest thing to do." —  Chris Dreyer Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: Alex Hormozi: https://www.youtube.com/alexhormoziRankings.io: https://rankings.io/Michael Mogill: https://michaelmogill.com/ProVisors: https://provisors.com/Ready, Fire, Aim by Michael Masterson: https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024 About Chris Dreyer: Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite law firms and personal injury lawyers obtain cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list seven years in a row.In addition to owning and operating Rankings, Chris is the Wall Street Journal and USA Today best-selling author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host (Personal Injury Mastermind), as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Connect with Chris Dreyer:  Website: https://www.pimcon.org/Email: chris@rankings.ioShow: https://chrisdreyer.co/podcast/YouTube: https://www.youtube.com/channel/UCiRS7BCssVkGrxcNsxCCa6QLinkedIn: https://www.linkedin.com/in/chrisdreyerco/Facebook: https://www.facebook.com/chrisdreyerco/Instagram: https://www.instagram.com/chrisdreyerco/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Audio content is BOOMING and it's no longer a question of IF you should have a podcast to promote your expertise, but HOW should you run a podcast to promote your expertise. Luckily, we have expert Traci DeForge to help us! Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. Traci is the host of the Growth Accelerator Podcast, and co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks along with CNN, CTV, and American Express Open, RadioINK, and is a member of the Rolling Stone Culture Council. Learn more at www.produceyourpodcast.com and follow them on LinkedIn, Instagram, Facebook, X, TikTok and YouTube. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

In this episode, we delve into the extraordinary journey of Chris Dreyer, CEO and Founder of Rankings.io, a digital marketing agency specializing in helping personal injury law firms dominate the first page of Google's search results. From his early days as a world-ranked collectible card game player and detention room supervisor to managing over 100 affiliate sites, Chris's unconventional career path led him to establish Rankings.io. The company is recognized for its impressive achievement of featuring on the Inc. 5000 list for five consecutive years. Chris, a member of the Forbes Agency Council, Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum, is also the author of “Niching Up: The Narrower the Market, the Bigger the Prize” and the host of the podcast, Personal Injury Mastermind. This episode offers a deep-dive into Chris's unique approach to niche marketing and the role his agency plays in assisting personal injury law firms navigate the digital space effectively. Listen in to learn how Chris transitioned from his time in affiliate marketing to becoming a leader in SEO for attorneys and even a top-ranked online poker player.  Learn more here: https://rankings.io/

Victoria Kennedy is a Wall Street Journal Best-Selling Author, TEDx speaker, and well-respected authority in public relations. She is the CEO of Victorious PR, an award-winning multi-million dollar PR agency that helps impactful leaders and businesses be seen and heard to have a greater influence on the world. She is a highly in-demand speaker on all things branding and publicity and has helped many clients boost their visibility and revenue. Because of her expertise, she has been a trusted speaker and contributor to such organizations as Forbes, Entrepreneur Magazine, Inman News, and Yahoo! Finance. She is a proud member of both the Rolling Stone Culture Council as well as the Forbes Agency Council. Victoria is also an accomplished classical singer. Most recently her song, “O Mio Babbino Caro” went straight to #1 on the iTunes Classical Charts and she is regularly asked to sing at events all over the world, including Million Dollar Mastermind in Dallas and the opening of Forbes Netherlands in Europe. Victoria organically scaled Victorious PR to over one million dollars in revenue within their first year in business. In addition to running a successful multi-7-figure PR agency, she has also given talks and workshops and worked as a trusted consultant for Entrepreneurs, C-level executives, and top Inc. 5000 companies. She has been featured in over 200 publications and podcasts nationally and internationally.   From Victoria:  "In my recent article for Forbes Agency Council, I talk about the recession and why businesses need PR in a difficult year such as 2023. - why you need PR in 2023 even if you didn't plan the budget for it - simple things you can do today to stand out from your competition and start sharing your story - the biggest thing I learned when I started my business is that I am still implementing   https://victoriakennedyofficial.com/ https://www.instagram.com/thevictoriakennedy/ https://victoriouspr.com/   https://AuthorityCreator.co      

Today Gabi and Laura speak with Vanessa Gabriel about the Uber Eats for Cannabis, Drop Delivery. Vanessa is the CEO and co-founder of Drop Delivery, the cannabis industry's only all-in-one delivery technology solution for delivery companies and retailers. A thirty-year-old, self-described serial entrepreneur, Vanessa previously co-founded Greenlight Technologies, a leading order-ahead and digital loyalty software in the cannabis industry, which was acquired in 2018. She's been recognized by Forbes Next 1000, Marijuana Venture 40 under 40, and is a part of the Rolling Stone Culture Council.

Episode 43 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Chris Dreyer, CEO of Rankings.io and author of "Niching Up: The Narrower the Market, the Bigger the Prize".In this episode, Chris and podcast host Nick Werker discuss the pros and cons of concentrating your practice on one area, how specializing your firm can increase the value of your legal service, Chris' favorite examples of niche marketing in the legal world and much more!About our guest:Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list five years in a row.In addition to owning and operating Rankings, Chris is the author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.Get your copy of "Niching Up" here: http://ow.ly/hg7R50Nz5GxLearn more about Chris' SEO agency here: https://rankings.io/Check out Chris' podcast here: https://rankings.io/pimm/Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. Learn more about the show here: http://ow.ly/Eni250LekLg

Philip Wolf, Founder of Cultivating Spirits, is a widely recognized cannabis pioneer, educator, and visionary, and is a pioneer in the cannabis and food pairings space. The 2021 appointed Rolling Stone Culture Council member dives into education and understanding of the organoleptic properties of the flower and how it interacts and pairs with the sensory properties of food and beverage. Philip's unique experience led to a partnership with Fairmont Hotels in the first ever billion dollar hospitality group producing cannabis consumption events in the US.HRN on Tour is powered by Simplecast.

Who has inspired and continues to motivate Margo Lovett? I'm interviewing a few women that I must celebrate this month. Linda Coleman Willis - Success coach, award-winning speaker, and bestselling author. Dr. Jewel Diamond Taylor - Emmy award winner, author, and one of the first women of color motivational speakers. Traci DeForge - Sought out speaker, international podcast expert, and Rolling Stone Culture Council member. Lena Nguyen - Emmy award-winning former television anchor and reporter. How did she make history in Los Angeles? This reinvented podcaster tells it all. Resource- Female Founders, a podcast created by WomELLE. Naghilia Desravines is the host. This interview show charts the journey of Female Founders. Sponsor- Go Beyond The Interview - a podcast media house: podcast creation, hosting, and guesting.

It's been ten years since marijuana was first legalized for recreational use. Since then, the cannabis industry has exploded into a multibillion dollar industry, and is finally starting to be taken seriously as a legitimate, lucrative business.If Med Men is the Apple Store of cannabis, Drop Delivery is the next Amazon. It's the first and only all-in-one compliant delivery management platform in the cannabis industry, led by 30-year-old serial entrepreneur Vanessa Gabriel. Gabriel joins the show to chat about:Reacting quickly and efficiently in a changing marketplaceApp branding: how to do it, why to do it, and standing out from the crowdHow to scale in highly regulated and emerging marketsEliminating logistical issues to optimize customer experienceVanessa has been recognized by Forbes Next 1000, Marijuana Venture 40 Under 40, and is a part of the Rolling Stone Culture Council.About Drop Delivery: Cannabis delivery shouldn't be complicated. Drop is the software solution that empowers cannabis businesses to deliver more and manage less. We provide you with the essential tools to take control of your business – from delivery logistics to powerful marketing and inventory management.Other Areas of Discussion:-Inventory management lessons learned-What is crowdfunding?-Creating something that has not been doneThat Entrepreneur Show- The podcast where founders of companies and brands share their entrepreneurial journeys, lessons learned, tips for success, and more each Friday since 2019.Email: PodcastsByLanci@Gmail.comListen to A Mental Health Break hereWebsite: https://www.VincentALanci.com/Order Lanci's BooksYouTubeShow InstagramHost InstagramFacebookTwitterLinkedInFor Digital Editing / Potential Podcast Guests Inquiries, email PodcastsByLanci@Gmail.comIf you enjoyed this week's show, click the subscribe button to stay current.Listen to A Mental Health Break Episodes hereTune into Writing with Authors here

What an honor it is to have Vanessa Gabriel on the podcast this week! Vanessa is the CEO and co-founder of Drop Delivery, the cannabis industry's only all-in-one delivery technology solution for delivery companies and retailers. A thirty-year-old, self-described serial entrepreneur, Vanessa previously co-founded Greenlight Technologies, a leading order-ahead and digital loyalty software in the cannabis industry, which was acquired in 2018. She's been recognized by Forbes Next 1000, Marijuana Venture 40 under 40, and is a part of the Rolling Stone Culture Council. https://dropdelivery.com/ https://www.linkedin.com/company/drop-delivery/ To share a personal story on how this podcast has impacted your life, please email podcast@techgirlscode.com, or leave a podcast review. You can also connect on Facebook and Instagram at Tech Girls Code. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/tech-girls-cast/support

1082 On today's episode, we're sitting down with a true powerhouse in the world of public relations and branding. Our guest is a Wall Street Journal Best-Selling Author, TEDx speaker, and the CEO of an award-winning, multi-million dollar PR agency. She's a highly sought-after speaker on all things PR and has helped numerous clients boost their visibility and revenue. In addition to running her successful agency, she's also a member of the Rolling Stone Culture Council and the Forbes Agency Council, and an accomplished classical singer who has topped the iTunes Classical Charts. So let's give a warm welcome to the show, Victoria Kennedy! Email:- victoria@victoriouspr.com Website: https://victoriakennedyofficial.com Social Media: https://www.instagram.com/thevictoriakennedy/ ___________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness --- Support this podcast: https://anchor.fm/businessbrospod/support

Vanessa Gabriel is the CEO and Co-Founder at Drop Delivery, the cannabis industry's only all-in-one delivery technology solution for delivery companies and retailers. Vanessa is a thirty-year-old, self-described serial entrepreneur, who previously co-founded Greenlight Technologies, a leading order-ahead and digital loyalty software in the cannabis industry, which was acquired in 2018. She's been recognized by Forbes Next 1000, Marijuana Venture 40 under 40, and is a part of the Rolling Stone Culture Council.

Aloha! (Recorded from Waikiki) Innovation in a highly regulated market such as cannabis can be tricky to navigate. Enter, Drop, the software solution that empowers cannabis businesses to  deliver more and manage less. They provide you with the essential tools to  take control of your business – from delivery logistics to powerful  marketing and inventory management. Vanessa  previously co-founded Greenlight Technologies, a leading order-ahead and  digital loyalty software in the cannabis industry, which was acquired  in 2018. She's been recognized by Forbes Next 1000, Marijuana Venture 40 under 40, and is a part of the Rolling Stone Culture Council. Key Points Choosing Entrepreneurship over college in a Filipino family How entrepreneurship led to getting a better job --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. Chris began his career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where he grew to manage over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris's first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.  In this episode, we discuss: Chris's start as a part-time marketer and how he fell into working with law firms. The importance of branding and why it is often misunderstood in the law field. The most effective ways to brand or distinguish a law firm while bringing new clients. The personal approach of doing marketing with your hands instead of an AI. Please let me know your thoughts!  Connect with Chris Dreyer: Website: https://rankings.io/ Facebook: https://www.facebook.com/rankingsio/ LinkedIn: https://www.linkedin.com/company/rankingsio/ Intsagram: https://www.instagram.com/rankingsio/  Youtube: https://www.youtube.com/c/Rankingsio  Connect with Cindy Watson: Wesbite: https://watsonlabourlaw.com/  Facebook: https://www.facebook.com/womenonpurposecommunity/  Twitter: https://twitter.com/WomenOnPurpose1  Instagram: https://www.instagram.com/womenonpurposecoaching/  YouTube: https://www.youtube.com/channel/UCCHOGOsk0bkijtwq8aRrtdA?view_as=subscriber  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talk to fellow podcaster, Ginni Saraswati. She is Founder and CEO of Ginni Media, a podcast production company whose motto is, “Made Offbeat”- which describes my life. She is also a contributor to Entrepreneur and Rolling Stone Magazine.We talk about everything podcasting, her thoughts on the industry, and where she sees it going in the next 5 years.  She also talks about growing up brown in Australia, her appreciation for every culture she's been a part of, and what we both realize about our own culture as adults.She talks about coming out to her family, we figure out who the OG influencer is,  I talk about the time I shook Madonna's hand, and she tells me what she would like to be known for at the end of her career.If you're interested in podcasting, the podcast industry, or have already launched your own podcast, this one is definitely for you!

What you'll learn in this episode: How your location affects SEO, and why firms in major metros need to market differently than rural or suburban firms How traditional advertising and brand building can complement SEO What end-to-end SEO is, and why Chris' company does nothing but SEO How long you can expect to work with an SEO firm before seeing results Why it's better to not do SEO at all than do it halfheartedly About Chris Dreyer Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris's first book, Niching Up: The Narrower the Market, the Bigger the Prize, is slated for release in late 2022. Additional Resources Chris Dreyer LinkedIn Rankings.io Twitter Rankings.io Facebook Rankings.io Instagram Transcript: SEO is a complicated beast. If you want to conquer it, you have to go in ready to swing, according to Chris Dreyer. As CEO of Rankings.io, Chris specializes in working with personal injury lawyers and law firms to get them on the first page of Google in competitive markets. He joined the Law Firm Marketing Catalyst Podcast to talk about how the “proximity factor” affects Google rankings; why your content is the first area to target if you want to improve your rankings; and how SEO, digital marketing and traditional advertising all work together to build your brand. Read the episode transcript here. Sharon: Welcome to The Law Firm Marketing Catalyst Podcast. Today, my guest is Chris Dreyer, CEO of Rankings.io. His firm specializes in working with elite personal injury firms, helping them to generate auto accident and other cases involving serious personal injury. He does this through Google's organic keyword search rankings which, to me, is quite a challenge. This is a very competitive market, and it's one that requires a very healthy budget if you're going to be successful. Today, Chris is going to tell us about his journey and some of what he's learned along the way. Chris, welcome to the program. Chris: Sharon, thanks so much for having me. Sharon: Great to have you. Tell us about your career path. You weren't five years old saying this is what you wanted to do. Chris: I've always been an entrepreneur. I saw my uncle. My uncle's a very successful business CEO for many organizations. He's had a really interesting career path. I told my parents before I went to college that no matter what I got a degree in, I was going to start and own my business at one point, and they were on the same page. I ended up getting a history education degree. I was a teacher, and I was working in a detention room when I typed in “how to make money online,” probably the worst query you could possibly type in. But I found a basic course that taught me the fundamentals of digital marketing and I pursued that. By the end of my second year teaching, I was making about four times the amount from that than I got from teaching. So, I went all in and did some affiliate marketing. I had some ups and downs with that. Then I went and worked for another agency and rose to their lead consultant. Then I had an epiphany and thought, “I think I can do this myself. I think I can do it better,” and that's what I did. That's when I started. At the time, it was attorney rankings. Sharon: Wow! Had you played around with attorney rankings before, when you were a teacher and just typing away? Chris: When I worked for this digital agency that's no longer in business, they were a generalist agency, but they worked with many law firms and attorneys. I was their lead account manager. I just enjoyed working with them. I enjoyed the competition and the satisfaction I would get from ranking a site in a more competitive vertical. That's how I chose legal. I wanted to look for something that had a longstanding business. I didn't want to jump into something fast or tech-related that could be changing all the time; I wanted something with a little bit more longevity. Sharon: Did you ever want to be a lawyer yourself? Chris: I ask that to myself all the time. I think about it now, mainly because of all the relationships I have, how easy it could be for a referral practice. We have our own agency and I know how to generate leads now. So, I ask myself that a lot. That's a 2½ to 3-year commitment. You never know; I may end up getting my degree. Sharon: There are a lot of history majors who went into law and then probably decided they wanted to do something else, so that's a great combination you have. It's Rankings.io. What's the .io? Chris: There are these new top-level domain extensions. There are .org, .net, .com. Now you see stuff like .lawyer or .red. There are all kinds of different categories of those domains. Tech companies frequently use .io, standing for “input” and “output.”  How I look at it, or how I make the justification for it, is that if you invest in us, you get cases—input/output. Sharon: Can you make up your own top level or is there a list somewhere? Chris: There's a big list. GoDaddy and NameSheet.com have many of them. In legal specifically, there's .law, there's . attorney, there's .lawyer, I believe even .legal. Most industries have their own top-level domain extension now. Sharon: I've seen .io, but I never knew what it stood for. You don't see it that often. I happened to be Googling somebody in Ireland the other day. Most of the places were using .com, but this was using .ie, and I thought, “What is .ie?” but it turns out it was Ireland. Tell us a little about your business. What kinds of clients do you have? Is there seasonality? Chris: We help personal injury attorneys. We primarily work with personal injury law firms that are midsize to large. Typically not solo practitioners and new firms, but more established firms trying to break into major markets in metropolitan areas, your Chicagos, your Philadelphias, your bigger cities that have a lot of competition. We've been around since 2013. We don't work with a high volume of clients because our investments are higher, because to rank in these big cities takes a lot of quantitative actions, a lot of production. We currently work with around 45 to 50 firms, and that's what we do. We do search engine optimization for personal injury law firms. Sharon: Search engine optimization for personal injury law firms. To me, that seems like a lot. It's great. Are these typically smaller firms that are in—I don't know—Podunk, Iowa, and they say, “I want to go to the big city”? Is that what happens? Chris: Typically, it's one of two things. It's either a TV, radio, traditional advertiser that wants to focus more on digital that has a larger investment. They have more capital to invest. Or, it's someone that wants to get creative and focus on digital to try to take market share away from the big TV advertisers. Most of the time it's individuals in big cities because there are tons of personal injury attorneys. Right now, I'm in Marion, Illinois. There's a handful of attorneys. Most of them aren't focused on marketing. Just by the nature of having a practice, they typically show up in the Map Pack. That's not the case in Chicago. You actually have to aggressively market to show up on the first page of Google. Sharon: If somebody's already spending a lot of money on TV or radio or billboards in Chicago, are your clients people who have turned around and said, “I can do better if I put this money all into digital and rankings.” Does that happen? Chris: I personally am not an “or.” I'm an “and.” You did TV? Well, let's also do SEO. Let's also do pay-per-click. I like the omnichannel approach. I think there are two types of marketing. There is lead generation and direct response. That's your pay-per-click, your SEO, things like that. Then there's demand generation and brand building. The thing about demand generation and brand building is they actually complement direct response, and you can get lower cost per acquisition. To give you an example, if you're a big TV advertiser and have an established brand, and someone types something into Google, you may capture that click because they recognize your company as opposed to someone that isn't as known. I think they all work together. Of course, we're always playing the attention arbitrage game. We want to go to the locations where our money can carry the most weight to get us the most attention. For example, right now, individuals are going to TikTok and Instagram Reels and YouTube Shorts because there isn't the same amount of competition there. That's where a lot of tension and competition are occurring. It's a constant game, and it's something to be apprised of and aware of what's going on. Sharon: Is that something you also do in terms of rankings? Do you do TikTok or Instagram or anything like that, or Google My Business? Is it all of those? Chris: We use that ourselves to market our business because we're omnichannel, but for our clients, we focus solely on design and SEO. That's simply because we have intense focus and expertise in those areas. We want to be the best in the world and really dialed in to all the fundamental changes that occur. But knowing that limitation, knowing that there is more effort and sacrifice if someone wants to come to us because we don't do everything, we like to be aware of who is providing services in those other areas. Who's the best at pay-per-click, who's the best at social media. We try to make it as easy as possible to get our clients help in those areas too. Sharon: How do you keep up with everything? There are so many different things. Chris: Obsession. I think of it as a game. I always tell people that running a digital agency is like a game that pays me. I truly believe that, because I enjoy what I do. I don't love the quote that if you love what you do, you never work a day in your life. I don't believe that's completely true, but I don't have the same stressors and I enjoy what I do. So, that's an obsession. Sharon: So that's dinner-table talk. Chris: Oh, yeah. Sharon: What keeps you attracted to attorneys? A lot of people say, “O.K., I've had it.” What keeps you attracted? Chris: I think they're providing a good service to the common individual and fighting against big insurance companies. Generally, they get a bad rap, particularly personal injury attorneys. They're referred to as ambulance chasers. Sometimes individuals get creative, and they refer to me and our agency as an ambulance-chaser chaser. But in general, they're the plaintiffs; they're trying to help individuals that have been injured. I think where they get a bad rap is sometimes people are banging down their doors and soliciting them right after they're injured or in the hospital bed. Other times, you'll see these big billboards where it's like, “How could you possibly put that up on a billboard?” There's a complete lack of EQ or empathy. It's like, “Congratulations. You just lost a leg. Contact us,” or “Congratulations. Someone's seriously hurt.” It's just the wrong messaging. That's where they get a bad rap, but the overwhelming majority are truly trying to provide value and help these injured victims. Sharon: Do you ever work with defense firms or law firms that aren't personal injury? Chris: That's a good question. Our focus and expertise is personal injury, and what I tell other businesses and my peers is that it gives us optionality. If I think we can help a law firm and we can serve them and continue to provide extreme value, we will selectively take those opportunities. Right now we have about 45 clients, and I think three of them aren't personal injury law firms. It just happened to be the perfect prospect for us. They were in competitive markets. They had these clearly defined goals and brands, and we wanted to help them. Sharon: How about other legal services, like—I forget; I think it's Legal Voice or something like that. If it's a graphics firm that does graphics for trials, do you work with that kind of firm? Chris: We've worked with some. I can't think of any specifically. I would say our business is more focused on the front end, the marketing and awareness side, and less on the sales intake or operations side. Operations would be your trials and customer service and things like that. At this point in time, we're focused solely on lead generation, and that's an issue upon itself. Our job is to overwhelm the sales department. Intake is a whole different ballgame. Sometimes intake has to be addressed, but it's not us. We have referrals that we give for that. Sharon: Do you work with only lawyers, or do you work with marketing directors at these firms? Who are you typically working with? Chris: Most of the time it's the lead attorney. There are some firms that have a CMO or a marketing manager, but I would say that's the minority. When they get a CMO, typically it's at your higher eight-figure or nine-figure firms, and they will start to bring these services in-house. So, most of the time it's still the lead attorney. Sharon: You used a term I hadn't heard before, end-to-end SEO. What does that mean? Chris: It's a great question. A lot of digital agencies that are full-service, they'll offer design and social and PPC. They have a very narrow span of control, meaning you get assigned a SEO specialist, and that SEO specialist is supposed to be able to write content, optimize your site, do your local SEO, do your link building. Look, I don't believe in unicorns. I don't think people have the skillset to do all of those. So, when I say end-to-end, we have a dedicated content department with writers; we have a dedicated, on-site SEO and technical department to optimize your site; we have a dedicated local department that only works with local maps and helps you on the Map Pack; we have a dedicated link-building department. It's the full spectrum of SEO as opposed to getting these generalists, where maybe they're good at one thing and not good at the other things. Sharon: Do you think your market understands the term end-to-end SEO? Chris: Probably not. I probably should work on the copyrighting a little bit, but I do like to make that distinction. Even though we're specialists and do only SEO, you can take it a step farther. If you look at how we staff, everybody's a SEO specialist, as opposed to it being an add-on or backend service. Sharon: The Map Pack, is that where you have the top three local firms on a map near you, when you search “Starbucks near me” or “Personal injury firm near me”? I say Starbucks because we did that last weekend. I know things are always changing, but if it's a one- or two-person personal injury firm and they don't have the budget you're talking about, can they do anything themselves? What do you recommend? Chris: That's a good question. If you don't have a budget, try to scrape your budget together and get a website made the easiest way you can, whether it's a WordPress site or a template. That's your main conversion point. Try to get your practice area pages and your sales pages created as an outlet for conversions. If you don't have a big budget and you're in a metropolitan area, I would encourage you to look at other opportunities to generate business, potentially on-the-ground, grassroots business development practices where you're making relationships with other attorneys. That can carry a lot of weight and get you started. SEO is a zero-sum game. Either you rank in the top positions or you don't, and if you don't, you're not going to get the clicks. If you're on the second page of Google, you might as well be on the 90th page. No one goes to page two. So, if you're going to do SEO, you can't just dip your toe into it. You've got to go in ready to swing and ready to do the quantitative actions to get results. Otherwise, you might as well not do it at all. You might as well choose a different channel. Sharon: That's interesting. So, if you Google your firm and find you're on the second page, should you just give it up and say, “O.K., I'm not going to do anything in this area”? Chris: If you're working with an SEO agency and you're on the second page of Google, I would tell you to—well, first of all, depending upon the length of time you've been with them, if you've given them sufficient time, then I would say you probably need a different SEO agency. If you are on the second page of Google and you're not doing SEO, that's O.K. You could still rank for your brand, your firm name, particularly some of the attorney names, the name of their company. There are probably not going to be many of those. You're probably going to rank for that. I would find a different way to generate leads. It may even mean working for someone else to generate revenue before you go in and start your own practice. Sharon: So, being a lawyer in a law firm first and getting your feet wet that way. You mentioned something about the length of time. How long should you give a firm before you say, “O.K., thanks”? Chris: I'm going to give the lawyer answer here. It depends. If you've been doing SEO for a long time and you have a tremendous amount of links and content, it could be a technical SEO coding issue, maybe a site architecture issue. Maybe you need as little as 90 days to truly make a huge impact. We just took on a client in Florida that had a tremendous amount of links, a tremendous amount of content. We literally just unclogged the sink, so to speak, and they're skyrocketing in a short amount of time. If you're in a major market and you just got your website built and you don't have links, it's going to take some time. All of these SEO specialists will say it takes six months. That's completely untrue. It's based upon the gap. What are you benchmarking against? What does the data show? It could be nine months; it could be 14 months based upon the quantitative actions you're taking. If you don't take the correct quantitative actions, you could be treading water, too. So, it really depends. You can see results quickly. It just depends on where you're at in your state for your firm. Sharon: Since you work with attorneys, I'm sure more than once you've heard, “Chris, I've waited three months. What's going on? How long do I have to wait? We're pouring money into this.” What's your response? Chris: That's a great question. We try to set those expectations on the front end before we even sign them as a client, but occasionally those situations will slip through. Maybe we didn't have those conversations enough or they weren't clear enough. We have a series in our onboarding called “Teach Our Clients Not to Be Crazy.” I'm being really transparent here. Clients become crazy when expectations were not set. If they're set in the front end when we sign them and it's part of our onboarding processes, we say, “This is how long it's going to take to get results.” We're not three months down the road getting that, because we already told them on the front end this is how long it will take. The same for your operation processes like content or reporting. You report our meeting cadences, your communication preferences, all these things. We do that in our “Teach Our Clients Not to Be Crazy.” That's the biggest issue. Most individuals don't have those expectations set well enough on the front end. Sharon: So, you basically say, “It depends. I don't know. We'll have to see. We have to look at your website.” Do you start usually by looking at the site architecture? Do you change—I forget what you call it—the headings at the top of the page, things that are searchable? Chris: We have a very thorough diagnostic that uses a lot of data from different APIs, Ahrefs, and other tools that help us with benchmarking and setting these goals and KPIs. We look at three primary pillars. We'll look at their content to see if it's targeting keywords properly, if it's well-written, if they're missing content. We'll look at their architecture, like you said, to see if the information is easily accessible, if they can Google the website and the consumer can find the information they're looking for, if it loads quickly. Then we will look at their backlink profile to see if they have enough endorsements. If you're trying to win an election, you want to get as many votes as possible. If you're trying to win the first page of Google, you want to get as many high-quality links as possible. So, we'll take a look at that too. There are a lot of subcategories to those, but those are the big, top-level things we look at. Sharon: Of course, we're a PR firm and we do a lot of PR, a lot of article writing for the media. We've had SEO companies say, “I want to see the article before you post it. I want to pump it up, add words, delete words.” Do you do things like that, or is that more on the PR side? Chris: I'll be transparent. I don't love it because it hurts things from a throughput perspective and getting it to the end. It's a bottleneck. It delays things. We do heavy, up-front analysis of the content to try to identify voice and their style. We go through a style guide and try to identify their taglines. It's very cumbersome up front. Then we try to get their permission to not do the approval process. Not everyone will allow us to do that, but we like to say it delays us. If we're an SEO agency and we write 40 articles a month, and if the client takes a month to approve them, we don't have any content to market. So, we try to avoid that when we can. Sharon: Yeah, lawyers didn't go to law school for SEO; they went to be lawyers. Chris: And I think there's this perception where they think everybody in the world is going to see the content. We can publish the content then make edits post-production. I know that's a bit different from what you do, Sharon, with PR, but for us, we can control and make changes. You see something you don't like, we'll just change it. Sharon: How important is money? You emphasize that in your own marketing. There's always a debate with personal injury firms. Do people care about warm fuzzies, or do they care about your wins? What do you look at? Chris:   That's a deep question. I'm a big fan of Naval Ravikant, and he talks about— Sharon: I'm sorry, who? Chris: Naval Ravikant. He talks about people's motivations based upon status or wealth. Status is a zero-sum game; there's a winner and a loser. A lot of attorneys love trial because there's a winner and a loser. Sports is a zero-sum game. So, there's status orientation. Then there's wealth. Wealth is not a zero-sum game. Many individuals can be wealthy. So, it depends on their demeanor. I think some of them are more status-oriented and want to be the heavy-hitting trial attorneys and peacock and be the man, but then there are others that don't care. They'll let the other individuals shine and they're more wealth oriented. You see this a lot in society. Individuals will choose to go against common things, but they're doing it because it's a status play. It brings them status to be against the big billionaires or whoever. That's a whole different conversation we'll probably want to avoid, but that's the way I see it. Sharon: Do you basically stick with the marketing they have? If they call you in to do SEO and you look at their website and messaging, do you stick with that or do you recommend a change? Chris: We absolutely will make recommendations if we see an opportunity to help them. Ultimately, if they're signing more cases, it helps us; we have more opportunities to do different SEO for different locations, for retention, for security. Individuals that are living and dying by each lead are the ones that are emailing you every single day, “Where are my leads? Where are my leads?” We just try to do the best. If we think we have excellent rankings, and maybe they don't have the correct copywriting or positioning conversion points, we'll absolutely make recommendations for branding or anything that can help them. Sharon: Have you ever let a client go because they were too anxious or they wouldn't listen to you, or you thought, “This is not going to work”? Chris: Yeah, I wouldn't say very frequently, but absolutely. We've done it a couple of times this year under different circumstances. At the end of the day, your team has to feel welcome and hungry and motivated to work on your client. I want to have a culture where people enjoy their work. Sometimes we've had individuals that weren't respectful or the best from the culture perspective. Look, at the end of the day, it's not worth it. I know our employees really appreciate that we have their back when those situations occur. When you take care of your employees, they're going to take care of your clients. Sharon: Another question, one that's important to me. I'm not sure I understand it, but how can you work with a client in more than one market? Can you only work with one law firm that wants auto cases in Philadelphia? If client B comes and says, “I want auto cases in Philadelphia,” can you do that? What do you do? Chris: That's a great question that has been debated on and on in the SEO community. What I'll tell you is that radio and TV own the distribution rights. They already own the distribution. For SEO, it's determined based upon proximity. I'll give you an example, and then I'm going to circle this around. If you go on vacation to St. Louis and you type “best restaurants near me” in your phone, you're going to see restaurants nearest your proximity. You're not going to see them 10 miles away or 20 miles away. In some situations, if you have a big market, let's say Houston, you could, in theory, have multiple clients in Houston. You could have one downtown, one in the northeast, and there will not be a true conflict because of the proximity factor. Having said that, I personally have given up on trying to educate our clients on this because, at the end of the day, it's what they feel. So, we only take one per market now. In the past, I was very resistant to it because of the proximity. We've done our own data studies, but the SEO industry itself, it's perceived as a snake oil salesman. Any time I would try to educate about proximity, it's like they have earmuffs, and they're like, “Oh, another snake oil salesman.” So, I've basically given up. It's what they want; it's their perception, so we just take one per market. Sharon: Let me make sure I understand. Are you saying you think it could be done, but your client doesn't want that? Chris: Yes, that was what I was circling around to. Because the Map Pack, which is the best virtual real estate we talk about, after about one mile, your rankings start to deplete based upon your physical location. One of the biggest things I see attorneys do wrong is they'll have an office in Orlando or Houston, and they'll think about going to an entirely different city. They don't understand there's a big portion of their market that's not covered just because of the location where their office is. It may be better to actually open a second office in the same city than to go to an entirely new city based upon proximity. Sharon: Physical offices may not be the same today as it was a few years ago, but the law firms that advertise will advertise 20 different locations. What location do you use? The main location? Chris: First, I'll say all attorney listings are supposed to follow Google's guidelines. Google's guidelines state that the office has to have staff during your regularly stated hours. That's the big one that most don't do. It has to have signage. It has to be an actual brick-and-mortar with an office space. It can't be a shared office. You'll see a lot of fake satellite offices. Technically, they're violating Google's guidelines. So, when we say they should expand, we tell them to follow the book. Get a lease. Make sure it's staffed. Have proof of that. Have signage. Have business cards so if there's any question, here's the proof. That's the way to do it by the book. There are many firms that do not do it by the book, but again, we can educate them as to the best ways to do things. Then it's their choice on how they proceed. Sharon: I can see them saying, “That's nice, Chris. O.K., thanks.” There are people listening today who are going to get off the phone and go look at their website and say, “What am I doing right? What am I doing wrong?” What are the things they should look at right away, the top three things to evaluate whether this is going to work for SEO? Chris: I would say read your content first. Does the content answer consumer intent? Do you think it would answer your customer's pains? Is it well-written? Is it formatted well? Can they find the information they're looking for? That's where I would start. Looking at things like links, you need to use diagnostic tools. You need third-party assistance or someone that really understands that. So, I would pay close attention to your website, to your content. Read it and make sure everything's covered thoroughly. That's where I would start. Sharon: Can you set SEO and then leave it for a few months? If you get things up and running, can you just— Chris: In major metros, typically, you cannot. In most of the major metros, all SEO agencies are an in-house team that is constantly foot on the pedal, doing more content, more links, more Google reviews, or eventually you'll lose market share. In smaller markets, you may be able to create a big enough gap where you don't have to touch it as frequently. Maybe there are only a few firms. You can get a big runway ahead of them. But in most markets, it's a constant game. It's not set and forget it. Sharon: Do people ask you, “Should I add YouTube?” or “Should I link my YouTube? Should I link my podcast or blog?” I know you have a blog. Should those all be linked, and does that help? Chris: Yes and no. I'm trying not to get too confusing for the audience. In general, I would tell the audience to create a link if it can serve the consumer, if you're trying to transition or build brand awareness. I know you're aware of this, Sharon, because of what you do for PR. A lot of times, the links are not followed, and they won't contribute or pass equity. A lot of press release sites, a lot of media news sites, don't pass authority back to your site. Is it still a good reason to include a link? Yes, because you could transition a consumer to your website. It could still convert. Is it going to help SEO? Maybe. The traffic might help, but will the link pass authority? Maybe not. Should you link your social assets and directories and things like this? Absolutely. Are they going help improve your rankings? Maybe. Maybe they will; maybe they won't. Sharon: Is your team constantly Googling your clients? Is it constantly evaluating them? When you say diagnostics, what are you looking for? Are they doing Google Analytics? I don't know exactly what it is. Chris: Yeah, we do. We have several tools that track rankings. Rankings are one of those leading indicators. Just because you have great rankings doesn't mean it's going to generate cases. It's more predictive. So, we look at leading indicators. There's one we look at as an agency. I'm not aware of another agency that does. It's referred to as Ahrefs traffic value, and basically this number shows the amount of money you'd have to spend on pay-per-click to get the same amount for organic. We measure that on a weekly basis. If we see it increase, great. Our rankings and visibility are improving. If we see a decrease, them something happened. It allows us to take action more quickly on a weekly basis than by looking at your Google Analytics traffic or goals and conversions on a monthly basis, which is more a lagging indicator. We look at a lot of KPIs. We look at leading end lagging. Sharon: You mentioned pay-per-click and social before. You don't do social. Do you do pay-per-click? Do you incorporate that, or is that totally separate? Chris: That would be a situation where we have a few strategic partners we can highly recommend. We work very well with them from a communications standpoint. We feel we're the best in the world of SEO. We try to find the best in the world of pay-per-click and these other services and let our clients work with those individuals. Sharon: That's interesting to me, because I always think of pay-per-click as part of SEO in a sense. There are so many perspectives on SEO. Should you focus on this? Should you focus on linking everything? Should you focus on YouTube? That's why it's always changing. What are your thoughts about something like that? Chris: Again, I'm a big omnichannel person, so I think there are a lot of different places where individuals congregate and hang out. They could hang out on Facebook; now that audience is depleted, so let's go to Instagram. Now that audience is depleted and it's going to TikTok or YouTube. I think you need to do it all. The difference between pay-per-click and SEO in my eyes is with pay-per-click, you're leasing visibility. The moment you quit bidding, you're gone. It's great. You can get that visibility immediately. With SEO, you're creating a library so people can pull these books from the shelves when they have a certain query. The more content and queries and keywords you target, the bigger your library is, the more opportunities there are for consumers to find you. I look at it more as an asset as opposed to a leasing situation or a liability perspective. That's the way I look at it for SEO. It just gets better with time. Still today, even though there are all these different mediums, it's still one of the best costs per conversion, costs per acquisition. With pay-per-click, the amount per click has exponentially increased. Now, we're looking at $300, $600 per click. Facebook ads have gotten more expensive, and you're not seeing yourself on the organic feed as much as you used to. It's more pay to play, but we still see a lot of value in SEO. Sharon: I would think it would be foundational in the long term. No matter what else is coming, you are still going to need that. Do you work with your clients on the intake process? What if you're generating these leads and they're blowing it when somebody calls? Chris: We secret shop them. We secret shop our clients. We listen to calls. There's nothing worse than when we generate leads and the phone's not answered or calls aren't returned. It's our job to overwhelm the sales department. The moment we get any insights to where sales could be improved, we make those recommendations because it impacts us. We can generate a thousand leads, but if they're not getting assigned, we're going to get fired because they're not making money. Sharon: How are you tracking that? Do you work with people inside for that to work? Chris: Yes. There are certain CRMs we recommend. There are a few consultants we recommend. There are even outsourced intake services we recommend for all those scenarios. It depends based upon the type of firm. There are some firms that are settlement firms, so they don't do a lot of litigation. They're really high-volume. Then there are litigating firms, where maybe their case criteria are super high and they don't do volume. The way you staff those sales teams is different, so it depends based upon our recommendations. Sharon: Going to back to what you were saying before about working only with personal injury firms, I would think they're not scared off by big marketing budgets or the big numbers you might be throwing around. When you read the Wall Street Journal, they're spending millions of dollars on stuff like this. I don't know if you find that. Chris: They're not afraid to spend money; I'll say that. It is definitely increasing in most major markets. You're not going to do TV in most markets for less than $50,000 a month. Pay-per-click, you're not doing that for less than $10,000 typically. There's big money in personal injury because there's a lot of opportunity. There are a lot of different insurances and big insurance companies. It's a behemoth that takes advantage of a lot of consumers, so they definitely invest a lot. Sharon: Chris, I really appreciate your being here today because this is, to me, foundational. It's not going away no matter what comes. Thank you so much for sharing all your expertise with us. If things ever change with SEO, we'll have you back. Thank you so much. Chris: Awesome. Sharon, thanks so much for having me.

Chris Schembra is the Wall Street Journal bestselling author of Gratitude Through Hard Times and Gratitude and Pasta. He is a philosopher, question asker, and facilitator — and USA Today calls him the “Gratitude Guru.” He has sparked over 500,000 relationships through his workshops and his experiences. Chris is the Founder of 7:47, where he helps strengthen client and team relationships in profound ways through an evidence-based framework. He is on the executive board for Fast Company, a founding member of the Rolling Stone Culture Council, and is part owner of Hilton Head Performance Group and Schembra Real Estate Group, Inc.  He was the Producing Partner for OHenry Productions, a Mentor for Techstars, and a Producer for MNA Productions. Chris was the Founder of Schembra Productions, LLC, the Director of Adventure Therapy for Tulifinny Preserve of the Lowcountry, and he was a Master Boat Captain outside the Hilton Head Islands. In this episode… When something bad happens in your life, it can be easy to fall into feelings of demotivation and become stagnant. How can you find the positive benefits in a negative experience? Is it possible to find gratitude after a setback?  Chris Schembra helps others realize the moments of greatest learning come from times of adversity. Science shows that when you build and engage in artistic energy you can find positive growth and benefits. Chris knows it is easy to fall subject to imposter syndrome, but cultivating a sense of gratitude with yourself is a powerful tool.  On this episode of Access To Anyone, Michael Roderick sits down with Chris Schembra, Wall Street Journal best-selling author and Founder of 7:47, to discuss positive psychology beyond attitudes and perspective. Chris talks about his personal experience of handling self-doubt, why communication can cultivate deeper connections, and how a grateful perspective has positive effects.

A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. His book is: Niching Up: The Narrower the Market, the Bigger the Prize. It is slated for release in Q4 of 2022. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Rankings.io: https://rankings.io/ Hook DM Canada: https://hookdm.ca Hook SEO: https://hookseo.com

How to Use SEO and Send Traffic to Your Personal Injury Law Firm's Website   Welcome to episode 140 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Chris Dreyer and they talk about sending traffic to your personal injury law firm's website. Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Googles organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his grown up career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris' first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.   What you'll learn about in this episode: - Why the physical location of your personal injury law firm is important for your SEO rankings. - How many new websites aren't crawled because Google doesn't know they are there. - Why you must have great content and a relevant keyword phrase that matches the content to rank on Google. - How AI created content can be valuable if it's serving your customer. - Why you should be posting interesting and relevant video content to your company's social media accounts.   Resources:  Website: https://rankings.io/ LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ Facebook: https://www.facebook.com/rankingsio/ Twitter: https://twitter.com/rankingsio    Additional Resources: PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

We are back for another #FabulousOver40 edition of Gen X Amplified, featuring my chat with Sunny Bonnell, who is the co-founder and CEO of Motto — one of the top branding agencies in the country. Sunny is also the co-author of the bestselling book RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different (HarperCollins), which has been hailed as one of the most unique business books of its time and used by global teams everywhere. During our conversation, Sunny and I discuss her professional journey, her insights on thriving in mid-career, and also unpack the gems and nuggets of her book RARE BREED. And as mentioned, Sunny also happens to be one of the phenomenal leaders previously featured in the #FabulousOver40 Spotlight Series on LinkedIn. About Sunny Sunny is a leadership and brand expert, speaker, and the co-founder and Chief Visionary Officer of MOTTO — one of the top branding agencies in the country. Along with her fellow MOTTO co-founder Ashleigh Hansberger, Sunny is also the author of the bestselling and highly praised book “RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different.” Through her agency and book, Sunny and team are on a passionate mission to create magnetic brand experiences for promising startups and companies, while also creating a world of rule-breakers and game-changers. Sunny has a very inspriational and unconventional professional journey. Growing up in the Appalachian mountains, Sunny started playing guitar at the tender age of eight, and also became a prominent bluegrass player by the time she was eleven. During her 20s while she was in college, Sunny then stepped out on faith, and launched MOTTO with $250 in order to create a disruptive and differentiated branding agency unlike many others in the industry. Through MOTTO, Sunny has worked with many top global brands such as Google, Microsoft, Hershey's, and Twentieth Century Fox. A gifted storyteller and wordsmith, Sunny is a columnist for Inc. Magazine, and is a founding member of the Rolling Stone Culture Council. She has also been featured by a number of media outlets including Entrepreneur, Forbes, Wall Street Journal, Yahoo!, The Breakfast Club, and more. Sunny is definitely thriving and winning during this meaningful stage in her career. And the presence of her passion, along with her always visible fedora, will continue to be felt by those who truly choose to change the world.   Sunny's Personal Theme Song “Don't Kill My Vibe”, by Sigrid   Thank you for listening! Thank you so very much for listening to the podcast. There are so many other shows out there, so the fact that you took the time to listen in really means a lot!   Subscribe to Gen X Amplified!

Today's guest is Sarah Figueroa, CEO, and co-founder of Geojam. Geojam is a social engagement platform that generates meaningful and passion-fueled engagement between fans and creators. Their vision is to build the creator economy of the future that redirects the flow of incentives back into the hands of the creators and users themselves. Geojam has been a bridge for fans to engage directly with artists, athletes, and influencers such as Mariah Carey, Machine Gun Kelly, and Nyjah Huston. With the inception of their token, $JAM, they combine the technological advancements of decentralized finance with real-world experiences while interweaving the ethos of autonomous decentralized communities and mainstream social networking. Sarah Figueroa is the CEO and co-founder of Geojam. Sarah is a serial entrepreneur with ten years of experience building and designing consumer tech companies centered around social media, entertainment, and the community. She has been recognized in the New York Times for Geojam's pivot during the pandemic and is a Rolling Stone Culture Council member. Sarah is extremely passionate about community governance and decentralization; as an early adopter of Ethereum, she has been mining crypto since 2016. At Geojam, she leads a fifteen-person team on product, marketing, and token utility. Before founding Geojam, Sarah founded One Box Agency, a creative agency for Brands, Events, and Talent. They produced groundbreaking 360˚ marketing experiences that ignited consumers to turn up the volume on a brand's story. We discuss various topics, including Geojam, the future of the creator economy, Web3 and NFTs, tokenomics, and much more. We begin our conversation by discussing how Sarah found her way to crypto. We discussed our passion for the crypto community and what compelled her to start a crypto-based social media company. We discuss how Geojam evolved and transitioned to become a fully crypto-native company. We transition our conversation to discuss how Geojam is a community-first platform. Sarah explains how Geojam enables creators and their fans to further engage by helping creators design their merch line, where they should go on tour, organizing events together, and much more. Sarah details how Geojam is a decentralized mobile first governance tool. Sarah explains how these creators and the community can participate in governance by proposing ideas seamlessly and frictionlessly. We pivot to discuss Geojam's collaboration with Mariah Carey, where a fan had the opportunity to go on her private jet with Mariah. Sarah explains why creators are incentivized to use Geojam and the insights they gain from their audience using the platform. We transition to discuss the process of designing Geojam's tokenomics and the benefit of creating a token to engage with your community. Sarah explains Geojam's goal to become the hub for communities by building tools and a decentralized hub for community members to engage with each other. We discuss how Web3 can help emerging artists develop their community and fanbase. We discuss the power of superfans and how Geojam enables them to be as involved as possible. Our final discussion topic centered around utility. We discuss the importance of utility to tokens and more potential applications for NFTs and how the use of NFTs may evolve. Please enjoy my conversation with Sarah Figueroa. -- This podcast is powered by Blockworks. For exclusive content and events that provide insights into the crypto and blockchain space, visit them at https://blockworks.co

As a young girl, Nancy Shenker loved reading books that featured strong women who were breaking the mold and achieving greatness. Naturally self motivated and inspired by both of her parent's strong examples, Nancy successfully climbed the corporate ladder and at 48, decided to leave the C-suite world and invest in herself.  A self proclaimed rule breaker, Nancy is a marketing innovator, brand builder, writer and speaker. She has dual citizenship in the analog and digital world. A  brand growth consultant and content strategist/writer, she established her own business, The ON Switch, in 2003.  She is a champion of cross-generational collaboration and published the Silver Hair Playbook: How to Be a Bad-Ass Over 50, as well as An Irreverent Guide to Dating Over 50.  Nancy is a former C-level executive at Citibank, MasterCard International and Reed Exhibitions. She's written eight books and publishes a tech site, Embrace the Machine, and travel site Bleisure Living.  She is a member of the Forbes Agency Council, the Rolling Stone Culture Council, and wrote a column for Inc called Bots and Bodies: The Human Side of Tech.  Nancy is on her 6th  professional and personal reboot. She has two grown daughters, two grandkids and although she keeps her suitcase in Scottsdale, she is a digital nomad, splitting time between coasts and traveling as often as possible. What You Will Hear in This Episode:  Nancy's story Challenges of leaving the corporate world and starting your own business Lessons learned Resilience  Aging and technology Silver Hair Playbook: How to Be a Badass Over 50 The benefits of hiring older people Dating advice over 50 Lessons learned from online dating Being a lemonade make Quotes “You can never be afraid to reinvent yourself.” “It's so important to really stretch ourselves, get out of our comfort zone and try new things.”  “It's the little stuff that ultimately adds up. If you do one little thing every day, that's still 365 things at the end of the year.” “I was marginalized because everybody assumed that youth equaled digital savvy.” “Branding is very important. The first impression is powerful.” “We have to own our aging and be proud of our aging and educate the people around us that being older means being experienced and being resilient and having thick skin and sometimes being even more flexible than younger people because we've lived a lot of years and we've done a lot of stuff and we have a better sense of what it is that we really want to do with our lives and our careers.”. “Be fearless, talk to strangers, make new friends, wherever you go and embrace the moment.” Mentioned: TheONswitch IG @theonswitch The Power of Regret by Daniel Pink https://bonniemarcusleadership.com/ https://web.facebook.com/bonnie.marcus/  https://www.linkedin.com/in/bonniemarcus https://twitter.com/selfpromote https://www.instagram.com/self_promote_/ Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age IAMMusicGroup Purchase my book Not Done Yet on Amazon:  If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review.

Sarah Figueroa is the CEO and co-founder of Geojam. Sarah is a serial entrepreneur with 10 years of experience building and designing consumer tech companies centered around social media, entertainment, and community. She has been recognized in the New York Times for Geojam's pivot during the pandemic and is a member of the Rolling Stone Culture Council. Sarah is extremely passionate about community governance and decentralization, as an early adopter of Ethereum she has been mining crypto since 2016. At Geojam she leads a fifteen person team on product, marketing, and token utility. Technology and music innovator Sam Krichevsky is Co-Founder & Chief Operating Officer of Geojam, paving the future of the creator economy. Sam's career spans some of the most dynamic music concepts, including founding TanZ, a full-service live event production company. Before TanZ, Sam was a founding partner at LaunchHouse, a seed capital investment fund where he served as COO and developed LHX, a nationally recognized accelerator program cultivating top entrepreneurial talent through senior-level mentorship, strategic business development resources, and seed funding. A seasoned strategist and startup expert, Sam is an active member of the Recording Academy, the Forbes Business Council, and currently serves as a board member and advisor to music, tech, and entertainment startups. Sam is an avid fan of the Pittsburgh Steelers, Metallica, house music, and sushi. Links https://geojam.com/ https://www.instagram.com/geojamofficial/ https://twitter.com/geojamofficial Geojam (https://geojam.com/) Geojam: The Future of the Creator Economy Geojam is a social music community that connects fans, artists, influencers and brands. Our music discovery platform integrates with popular streaming services and enables personalized communication while creating a new sense of community around music fans. *Disclaimer. Richard Carthon is the Founder of Crypto Current. All opinions expressed by members of the Crypto Current Team, Richard or his guest on this podcast are solely their opinions and do not reflect the opinions of Crypto Current. You should not treat any opinion expressed by Richard as a specific inducement to make a particular investment or follow a particular strategy but only as an expression of his opinion. This podcast is for informational purposes only. ~ Put your Bitcoin and Ethereum to work. Earn up to 12% interest back with Tantra Labs ~ New to crypto? Check out our Crypto for Beginners Step-by-Step Guide to Crypto Investing ~ Follow us on Youtube, Twitter, Instagram, Facebook, LinkedIn, & Tik Tok ~ Want to make ~$25+ a month for FREE? Sign up to get a FREE emrit.io Coolspot today! ~ Want to learn more about cryptocurrency? Check out our educational videos today! ~ Swan is the easiest and most affordable way to accumulate Bitcoin with automatic recurring purchases. Start your plan today and get $10 of free Bitcoin dropped into your account. ~ Want access to cool crypto/blockchain projects that you can use immediately? Check out our partnerships page! ~ Looking to attend a cryptocurrency or blockchain event? Check out our events page! ~ Tune in on Crypto Current TV throughout the week for a 24/7 crypto stream on the latest action on crypto markets, news, and interviews with the industry's top experts! ~ Enjoying our podcast? Please leave us a 5 star review here! ~ Stay up to date with the latest news in cryptocurrency by opting-in to our newsletter! You will receive daily emails (M-S) that are personalized and curated content specific to you and your interests, powered by artificial intelligence. ~ We were featured as one of the Top 25 Cryptocurrency Podcasts and one of the 16 Best Cryptocurrency Podcasts in 2020. ~ Are you an accredited investor looking to invest in cryptocurrency? Check out Crescent City Capital. ~ Earn Interest. Receive Loans. Trade Crypto. Start Today! Learn...

Send Us Flowers, Grav, PUSSYWEED and Tempo hosted it's FIRST EVER massive party recording sesh at Top Tree Studios! Light one up and join the celebrations. This is just part one! We talked everything from the tax situation in California to favorite strains, where they got them and more. If you want to know what's happening in plant world, these are THE people to know and follow - if you don't already. In part one, Jordan Rock, Fanny Avendano, Kimmy Tan, Dante Jordan, Roger Sterling and Red Rodriguez sat down to sesh and share. In the main room, other guests enjoyed special donuts, an entire charcuterie SPREAD from TEMPO, tons of flowers, coffee - duh and more. Everywhere you reached you could find weed. Which is *always* how it should be. Such an incredible crew! Thanks Red, Grav, Top Tree Studio, PUSSYWEED and Tempo Crackers for hosting this with me! : ) Jordan Rock Instagram: https://www.instagram.com/jordan_rockzz/ Website: https://getrockmedia.com/ Fanny Avendano Instagram: https://www.instagram.com/caligerrl310/ Kimmy Tan Instagram: https://www.instagram.com/kimmytanofficial/ YouTube: https://www.youtube.com/channel/UCd1sedYHrN-xklnomUu1btA Dante Jordan Instagram: https://www.instagram.com/dante_jordan/ Writing: https://weedmaps.com/news/author/dante-jordan/ Roger Sterling Instagram: https://www.instagram.com/ganjaguru2/ Culture Valley Farms: https://www.culturevalleyfarms.net/ Red Rodriguez Instagram: https://www.instagram.com/heresred/ Rolling Stone Culture Council: https://council.rollingstone.com/profile/Red-Rodriguez-Director-Brand-Partnerships-GRAV/6af5bc67-86ef-487b-b69f-731dd1e6dadc

Meet Red Rodriguez, an incredible force in the plant industry. With over ten years of experience under his belt, Red's worked with some of the biggest names and brands in multiple states. His impact can be seen in his advocacy, experiential moments in cannabis, physical products and so much more. He is extraordinarily inspiring and constantly lifts others in this industry to pursue their own dreams. From his early days working in a dispensary to becoming Director of Brand Partnerships at Grav Labs, Red has carved a unique space for himself where his skills are celebrated. Learn how he entered the industry, lessons learned along the way and what it takes to bring to life a live cannabis product in the state of California. Red also has his own brand Mirage Chocolates that he's been working on and was recently accepted into the Rolling Stone Culture Council! Special thanks to Grav Labs for supporting the gear for this episode! If you're looking to sesh with some of my favorite glass, you can take 15% off your order with code SUF on Grav's online shop. Connect with Red below! https://instagram.com/heresred https://council.rollingstone.com/profile/Red-Rodriguez-Director-Brand-Partnerships-GRAV/6af5bc67-86ef-487b-b69f-731dd1e6dadc

Traci DeForge, one of the leading experts on podcast creation, promotion and marketing, explains how authors can develop podcasts to sell books, establish their expert brand and create revenue streams. She discusses how podcasts can be a powerful addition to an author's book marketing arsenals and maximize all of their book publicity efforts.Traci, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. She is the creator of PODHIVE.com, an online community providing education, encouragement and support for podcasters and her newest venture, My Podcast Biz .Traci is the host of the podcasts, Journey to There and Talking Finance and co-host of Ask Brien on KHTS AM 1220, Los Angeles, CA. She is the Executive Producer of The Personal Finance Podcast Network.She's been featured on all three major networks along with CNN, CTV, Fortune.com and American Express Open. Traci is a member of the Rolling Stone Culture Council , a regular contributor to RadioINK and is on the Editorial Advisory Board for the Podcast Business Journal. www.produceyourpodcast.com

Peter Su, SVP with https://greencheckverified.com joins us to talk about cannabis banking and his recent selection to be a member/contributor at Rolling Stone Culture Council.  

The True Fiction Project was born from Reenita Hora's love of fiction and how she finds it in everyday non-fiction. In the pilot episode, Reenita talks about the purpose behind the True Fiction Project which will invite amazing guests to share their unique impact on the world while also giving different fiction writers the opportunity to create new fiction narratives based on the interview. Colleague and friend, Traci DeForge, joins the conversation as Reenita shares about her many career reincarnations and her traditional Indian upbringing in Bombay. Reenita opens up about her late father and her recent decision to quit her job to pursue creative endeavors like this podcast project. The second half of the podcast features a compelling fictional story inspired by key moments in Reenita's life and her experience of being a woman and building a career in a male-dominated culture.    3 Innings - A Fictional Story in Print     IN THIS EPISODE:  [01:16] True Fiction explained  [02:33] Podcast producer introduced   [03:28] Reenita shares about her life and career history  [09:40] Guests to look forward to  [12:24] Reenita about her family  [18:04] Women in business in traditional Indian family  [22:55] Building the narrative   [28:14] That's my version of the truth  [30:53] First inning - Gaia and Reenita as children  [35:12] Second inning - Gaia and Reenita's early careers   [40:53] Third inning - Gaia and Reenita's losses and gains   KEY TAKEAWAYS:  Reenita's career has included several reincarnations of herself: Ayurveda clinician, freelance writing, broadcast journalism in Hong Kong, recruited as a writer by Bloomberg, and now author, podcast host, and creative content creator.  She recently quit her job to pursue her creative projects, like this podcast, that marries the two things she loves: fiction and how she finds it in everyday non-fiction.   Reenita shares about her father's recent passing and the values he held as a serial entrepreneur.   Reenita grew up in a traditional Indian home where women were not included in the inner workings of the family business. Only recently, after her father's passing, has she been invited to sit on the board of the family business.   Her role, if not to join the family business, was to document the stories of her father and family life and plans to turn them into a book or TV show.  Looking back on her upbringing, she has learned now that it's not about what you are or are not supposed to think about certain things, but rather what you have experienced.  The purpose of this podcast is to share interviews with guests as a way to give other storytellers an opportunity to create fiction.  BIO:  Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. She is the creator of PODHIVE.com, an online community providing education, encouragement and support for podcasters and her newest venture, My Podcast Biz .Traci is the host of the podcasts, Journey to There and Talking Finance and co-host of Ask Brien on KHTS AM 1220, Los Angeles, CA. She is the Executive Producer of The Personal Finance Podcast Network.She's been featured on all three major networks along with CNN, CTV, Fortune.com and American Express Open. Traci is a member of the Rolling Stone Culture Council, a regular contributor to RadioINK and is on the Editorial Advisory Board for the Podcast Business Journal.  LINKS:   LinkedIn: https://www.linkedin.com/in/tracilongdeforge/  Instagram: https://www.instagram.com/tracideforge/ https://www.instagram.com/produceyourpodcast  Facebook: https://www.facebook.com/tracideforge  Twitter: https://twitter.com/tracideforge   Our Sponsors:* Check out HelloFresh and use my code 50truefictionproject for a great deal: https://www.hellofresh.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode of the podcast, Edgel sits down with Steven Le Vine. Steven is an award-winning PR strategist, and founder of grapevine pr + consulting, based in Los Angeles, Austin, and Nashville, since 2006. The firm's clients include major tech companies and consumer brands, as well as high-profile experts and celebrities, including  William Shatner, Grammy Award-winning singer-songwriter Lisa Loeb, and actor/activist Danny Pintauro ('Who's The Boss?').He has secured clients wide-ranging press from sit-down interviews with Oprah, The View, The Talk, NBC Today, CBS News and CNN to placements in Wall Street Journal, TechCrunch, Crunchbase, Entrepreneur, Inc., Rolling Stone, American Songwriter, Stereogum, SPIN, Yahoo Music, Fast Company, Forbes, Benzinga, NPR, Los Angeles Times, The New York Times, USA Today, HuffPost, Harvard Business Review, Associated Press, Men's Journal, Business Insider, People, Us Weekly, The Hollywood Reporter, Variety, and more. Le Vine is a frequent media personality and contributor for prominent consumer and trade business publications, including Forbes and Entrepreneur, as well as a founding member of the Rolling Stone Culture Council. His firm has taken home dozens of awards, including for ‘Agency of the Year' and ‘Campaign of the Year' in the PR World Awards and Ragan's Media Relations Awards, as well as other awards programs.

Taylor Foxman is the Founder and CEO of The Industry Collective, a leading Beverage Alcohol Consulting Firm, and the Vice President of Communications and Media at Parallel, one of the largest privately-held cannabis companies in the United States. She has experience working with Pernod Ricard — she helped launch their Jameson Black Barrel — and 70 global-wide spirit brands. Taylor graduated from Boston University with a Bachelor of Science in Communication, Public Relations, and Art History. She is an official member of the Rolling Stone Culture Council and a board member of Vin Social. In this episode with Taylor Foxman Allocation of time and money is often overlooked — but crucial — for a craft brand. Luckily, by using strategic marketing tools, you can engage and create budget-friendly storytelling communications to be a leader in the industry. Taylor Foxman knows how to effectively build a brand without costing you too much — but still providing you with an added benefit. She is a pioneer in combining the cannabis and alcohol industries. Taylor understands the mindset of an entrepreneur and is taking the horse by the reins to build and scale businesses by portraying the authenticity of your brand. In the episode of Legends Behind the Craft, Drew Hendricks has a conversation with Taylor Foxman, Founder and CEO of The Industry Collective, a leading Beverage Alcohol Consulting Firm, and the Vice President of Communications and Media at Parallel. Together they discuss the collaboration between the alcohol and cannabis industry, the resources a small brand needs to grow, and the uniqueness of marketing cannabis. Stay tuned!

Sara Payan is listed as "one of the Top 50 Women in Weed," Sara Payan is an educator, public policy advocate, and writer. A stage 3 colon cancer survivor, she is also the Public Education Officer at The Apothecarium (a San Francisco-based dispensary with locations throughout Northern California, as well as in Nevada, Pennsylvania and New Jersey). For three years, Sara was vice-chair of the San Francisco Cannabis State Legalization Task Force & currently holds the seat representing medical cannabis patients and compassion programs on the San Francisco Cannabis Oversight Committee and is a member of the leadership team for the Bay Area chapter of Americans for Safe Access.Sara was named one of the 100+ most important women in cannabis for 2019 and 2020 by Green Market Report. She has been highlighted in MJ Lifestyle Magazine, California Leaf, SF Chronicle, Dope Magazine, CannabisNow, High Times, Ladybud, Damian Marley's “Medication” series & has been quoted in lifestyle publications such as Self Magazine. She writes for CannabisNow and is a member of the Rolling Stone Culture Council.Find more at: https://w420radionetwork.com/s3-e17-industry-software-dietary-changes-medical-marijuana-market-survival/

My guest today is an international podcast expert, sought after speaker and media contributor. She's been featured on all the major networks in addition to Fortune.com, American Express Open and is a member of the Rolling Stone Culture Council and on the Editorial Advisory Board of The Podcast Business Journal. She is the Founder of Produce Your Podcast, a premier podcast consulting & production agency and creator and host of the podcast ‘Journey to There', Executive Producer of  The Personal Finance Podcast Network , Co-Host of both The Talking Finance Podcast and the “Ask Brien Radio Show”, a 3 time Addy Award Winner, a self-described FORMER “Workaholic”  whose motto is  “Gain clarity. Create a plan. IMPLEMENT Action!”  In her “Spare” time, she runs PODHIVE.com, an online community providing education, encouragement and support for podcasters. She is truly one of the nicest humans you could ever meet and has one the cutest Southern drawls you'll ever hear...Traci De Forge, welcome to 19Stories... You may contact Traci via the following links: Business website:  https://www.produceyourpodcast.com Social Media Links & Bio: https://docs.google.com/document/d/1XGS7gtJT13pvjfib06qCsnPMjiE351pv5OhYUzjKSOM/edit?usp=sharing  If you liked this episode, please feel free to like, share and leave me a review. You can also visit the podcast page on my website: www.soundsatchelstudios.com to leave a recorded testimonial as it is certainly appreciated ; - )