Podcasts about newsweek expert forum

Dr. Carol Parker Walsh shares her journey from a diverse background to becoming a consultant and advocate for individuals in their careers. She discusses the impact of her parents' contrasting narratives on her upbringing and the lessons she learned from their divorce. Dr. Walsh also highlights the importance of valuing and developing people within organizations and the need for women to be represented in leadership roles. She provides insights on creating opportunities for women's advancement and the benefits of mentorship and sponsorship. Dr. Walsh emphasizes the power of community and collaboration in supporting women's growth and success. In this conversation, Dr. Carol Parker Walsh and Marcylle Combs discuss the importance of embracing authenticity, finding one's voice, and trusting one's gut. They explore the concept of success and how it evolves over time, emphasizing the need to prioritize personal happiness and fulfillment. Dr. Walsh shares her own journey of transitioning from a focus on external markers of success to aligning her work with her passions and values. She encourages the next generation of women to explore their true desires and not be limited by societal expectations. The conversation concludes with book recommendations that have had a profound impact on Dr. Walsh's life. Takeaways The importance of valuing and developing people within organizations for success and retention. The need for women to be represented in leadership roles and the benefits it brings to organizations. Creating opportunities for women's advancement through mentorship, sponsorship, and community support. The power of community and collaboration in supporting women's growth and success. Embrace your authenticity, find your voice, and trust your gut. Prioritize personal happiness and fulfillment over external markers of success. Ask yourself what you truly want to do and give yourself permission to explore it. Don't be limited by societal expectations; create your own path. Never regret the things you do; regret the things you don't do. Use your innate gifts, skills, and education to create something new and exciting. A catalyst for transformational growth and development, Dr. Carol has a gift for unlocking innovation, turning ideas into actionable steps, and driving sustainable results. Leveraging three decades as a labor and employment attorney, corporate executive, and academic leader, complimented by her extensive doctoral training and research, she uses a customized approach to equip leaders with the resources necessary to navigate and adapt to the shifting organizational terrain while managing themselves and their teams. As a certified brand strategist, Dr. Carol elevates leaders' influence, establishing them as industry and organizational authorities. She champions the advancement of women's leadership, with a proven record of accelerating career trajectories for female leaders, enhancing top talent retention, and promoting organizational outcomes.  In addition to managing an award-winning consulting firm, Dr. Carol has been recognized as a TEDx speaker, three-time Amazon best-selling author, & published member of the Forbes Coaches Council, Newsweek Expert Forum, and Entrepreneur's Leadership Network. Her influence extended to a myriad of platforms as a sought-after keynote speaker, Fellow of the Harvard Institute of Coaching, resident career and leadership expert on ABC's AM Northwest Morning Show, and hosting her widely-acclaimed podcast, The Midlife Career Rebel. Get in Touch with Dr Walsh www.carolparkerwalsh.com (4) Dr. Carol Parker Walsh, JD, PhD | LinkedIn About Carol Parker Walsh Consulting Group (youtube.com) Book Recommendations: 1.       The Gifts of Imperfection by Brene' Brown 2.       Mindset by Carol Dweck 3.        The Four Agreements by Don Miguel Ruiz 4.       The Seed by Jon Gordon 5.       Be Yourself, Everyone Else is Already Taken by Mike Robbins

In this episode, Steve Fretzin and Chris Dreyer discuss:Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. Getting the most out of legal conferences.  Key Takeaways:Leaning into SEO will look different depending on your field as well as your location. The top-of-the-page marketing has changed because of the AI Overview on Google. Google likes brands, they like signals and clicks to resources such as videos.The best conferences to go to are the ones that you put the most into and make a plan for.PIMCon has been curated for the conferencegoers. They are bringing in some of the top people in the PI space to speak and they were invited to do so. "In the search engine marketing side, one of the most challenging things is link building. And link building, by and large, is relationships. It's the hardest thing to do." —  Chris Dreyer Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: Alex Hormozi: https://www.youtube.com/alexhormoziRankings.io: https://rankings.io/Michael Mogill: https://michaelmogill.com/ProVisors: https://provisors.com/Ready, Fire, Aim by Michael Masterson: https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024 About Chris Dreyer: Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite law firms and personal injury lawyers obtain cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list seven years in a row.In addition to owning and operating Rankings, Chris is the Wall Street Journal and USA Today best-selling author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host (Personal Injury Mastermind), as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Connect with Chris Dreyer:  Website: https://www.pimcon.org/Email: chris@rankings.ioShow: https://chrisdreyer.co/podcast/YouTube: https://www.youtube.com/channel/UCiRS7BCssVkGrxcNsxCCa6QLinkedIn: https://www.linkedin.com/in/chrisdreyerco/Facebook: https://www.facebook.com/chrisdreyerco/Instagram: https://www.instagram.com/chrisdreyerco/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Have you ever wondered how brands can evolve and remain dynamic over time?How can small businesses effectively invest in their brand to stand out?What strategies can you employ to use your brand as a competitive advantage in your industry?Today, we discuss Brand Essentials: The Ultimate Guide to Kickstart a Money-Making Brand.Watch it on YouTube: https://www.youtube.com/watch?v=wghkmiJGWmY.Get the Transcription Here: https://bit.ly/BIGVU_VPS83Brands are living entities, constantly evolving and growing. They encompass more than just logos, names, and colors; they represent a company's entire experience. A brand is how a company presents itself in the marketplace and conveys its value to customers. A common misconception is that brands hold little value, particularly for startups or smaller businesses. However, despite a company's size or age, brands are crucial in forming perceptions, cultivating trust, and encouraging success. Show Highlights:Brand EssentialsThe Value of Your BrandMyths About BrandingDifference Between Brand, Branding, and MarketingUsing Your Brand as a Competitive AdvantageInvesting in Your BrandPersonal Brand as the FoundationKey Elements for Your BrandAbout our Speaker:Brand and Marketing Accelerator Renée T. Walker is an award-winning strategist, Newsweek Expert Forum contributor, TEDx speaker, keynote speaker, and author and is president of RENEE WALKER & ASSOCIATES (RW&A), a strategy, brand, and marketing communications agency. Honing her expertise through executive positions with multimillion and billion-dollar brands in the private, public, and nonprofit sectors, Renée transforms growth-stage companies and executives into communication rock stars.Find out more about Renée:Website: https://reneewalkerandassociates.comLinkedin: https://www.linkedin.com/in/reneetwalker/Facebook: https://www.facebook.com/iamreneewalkerTwitter: https://twitter.com/iamreneewalkerInstagram: https://www.instagram.com/iamreneewalker/YouTube: https://www.youtube.com/@ensightium/Hosted by Cheryl Tan:Cheryl Tan believes everyone has a story to tell, and she is on a mission to help entrepreneurs, nonprofit organizations, and corporations share their stories more effectively through video. As a seasoned TV news anchor and host, Cheryl brings the skills and expertise she acquired in the newsroom to the business world, helping companies across the country establish themselves as media authorities.Find out more about Cheryl: Website: https://cheryltanmedia.comLinkedin: https://www.linkedin.com/in/cheryltanmedia/Facebook: https://www.facebook.com/cheryltanmedia/Twitter: https://twitter.com/CherylTanInstagram: https://www.instagram.com/cheryltanmedia/YouTube: https://www.youtube.com/cheryltanBIGVU, the powerful Video, Captioning & Teleprompter App:BIGVU 7 days Trial: https://desk.bigvu.tv/register?utm_so...iOS:  https://apps.apple.com/us/app/bigvu-v...Android:  https://play.google.com/store/apps/de...Website:   https://bigvu.tv/-------------------Made Possible by BIGVU - a TV studio pro in your pocket. BIGVU transforms photos, video shoots, and tweets into stunning sequences that captivate your audience.Learn more about BIGVU:Website: https://bigvu.tvTeleprompter: https://bigvu.tv/teleprompter-app.htmlCaptions: https://bigvu.tv/create/auto-captionsGreen Screen: https://bigvu.tv/create/replace-green-screenConnect with us via:https://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreatorhttps://www.linkedin.com/company/bigvuhttps://twitter.com/videoins

In this episode of Real Time with WLP “Imposter Syndrome: Time to Change the Narrative”, Dr. Carol Parker Walsh, Founder and Owner of Carol Parker Walsh Consulting, speaks with Tamara Lovi, Chief Business Officer at ROSE LifeScience Inc., about the different types of imposter syndrome and how women can manage it. Dr. Carol Parker Walsh is the founder and owner of Carol Parker Walsh Consulting, is a boutique strategic advisory, coaching, and training and development firm specializing in helping organizations and leaders unlock their innovation potential. They provide services in foresight strategy, coaching, facilitation, and leadership development. Dr. Parker Walsh is an award-winning master-certified executive coach, personal brand strategist, TEDx speaker, and 3x Amazon best-selling author. A sought-after international keynote, Carol is a Fellow of the Harvard Institute of Coaching and a published member of the Forbes Coaches Council, Newsweek Expert Forum, Harvard Business Review Advisory Council, and Entrepreneur's Leadership Network, the resident career expert on ABC's AM Northwest Morning Show. Dr. Parker Walsh is a 2009 Iris Award & Women of Achievement winner. She was selected as one of the 100 Dynamic Leaders of the Year by Exeleon Magazine in 2022, and DotCom Magazine awarded her company the 2021 Impact Company of the Year Award. In addition, her podcast, The Midlife Career Rebel, was named one of Mac's List Top Career Podcasts for 2022.    

In this episode, we delve into the extraordinary journey of Chris Dreyer, CEO and Founder of Rankings.io, a digital marketing agency specializing in helping personal injury law firms dominate the first page of Google's search results. From his early days as a world-ranked collectible card game player and detention room supervisor to managing over 100 affiliate sites, Chris's unconventional career path led him to establish Rankings.io. The company is recognized for its impressive achievement of featuring on the Inc. 5000 list for five consecutive years. Chris, a member of the Forbes Agency Council, Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum, is also the author of “Niching Up: The Narrower the Market, the Bigger the Prize” and the host of the podcast, Personal Injury Mastermind. This episode offers a deep-dive into Chris's unique approach to niche marketing and the role his agency plays in assisting personal injury law firms navigate the digital space effectively. Listen in to learn how Chris transitioned from his time in affiliate marketing to becoming a leader in SEO for attorneys and even a top-ranked online poker player.  Learn more here: https://rankings.io/

Episode 43 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Chris Dreyer, CEO of Rankings.io and author of "Niching Up: The Narrower the Market, the Bigger the Prize".In this episode, Chris and podcast host Nick Werker discuss the pros and cons of concentrating your practice on one area, how specializing your firm can increase the value of your legal service, Chris' favorite examples of niche marketing in the legal world and much more!About our guest:Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list five years in a row.In addition to owning and operating Rankings, Chris is the author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.Get your copy of "Niching Up" here: http://ow.ly/hg7R50Nz5GxLearn more about Chris' SEO agency here: https://rankings.io/Check out Chris' podcast here: https://rankings.io/pimm/Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. Learn more about the show here: http://ow.ly/Eni250LekLg

 This week's podcast features Suzanne Mattaboni (Once in a Lifetime, Touchpoint Press, March 2023). There's much more to 1980's America than disco balls and Andy Warhol and in Mattaboni's debut novel we get to explore the avant-garde art scene, New Wave culture, and what it was like for a young woman trying to figure out what she wants in life amid the turmoil and energy of a burgeoning new era, shaped by young people—their clothes, their music, their boisterous embrace of life. Hear the unusual sub-groups on Facebook Suzanne has used to publicize her book and the important role networking has played in her success.  Suzanne Mattaboni is a Pushcart Prize-nominated writer of women's fiction and horror. She's a podcaster, Newsweek Expert Forum contributor, and former Newsday reporter. Her debut novel Once in a Lifetime, winner of a Pencraft award and a Paris Book Festival award, is available on Amazon. Suzanne has been published in Seventeen, The Huffington Post, Mysterious Ways, Guideposts.com, Motherwell, and Child. Her work has appeared in anthologies including the Chicken Soup for the Soul series, the ‘80s-themed Pizza Parties and Poltergeists, the Scars anthology, and the upcoming new wave concert “fanthology” Howard Jones – We're In This Together.  Suzanne is a past winner of Seventeen magazine's Art and Fiction Contest and was named one of Lehigh Valley Business' 2022 “Women of Influence.. To learn more about Suzanne, go to https://www.suzannemattaboni.com 

This week on the show, Dr. Summer Watson welcomes Jean Tien, who is the creator of the S.U.C.C.E.S.S.™ Method, Author, and Podcast Host.  She is also a Newsweek Expert Forum member. With over 20 years of experience, Jean knows what it's like to exchange dollars for hours, working her butt off in order to achieve the success that was expected of her. No matter how much she earned, she never felt like it was enough until she finally discovered the secret behind having it all. Jean helps her clients attain a life they never thought possible. This is what motivated her to create the S.U.C.C.E.S.S.™ Method to help her clients get to where they want to go without having to give up all that they've already earned.  Jean is also a podcast host. Her podcast, "Being Unapologetically Authentic" has been featured in Armstrong Wolfe, the Financial Advisory Firm for the COO. Jean has also been a guest on a number of top-ranking podcasts and featured in magazines, such as the "Authority Magazine." You can follow Jean Tien on: LinkedIn and Facebook, at Jean F. Tien on Instagram, JeanTien.com, and listen to her podcast, Being Unapologetically Authentic on most podcast platforms! Thank you for taking the time to listen to the KORE Women podcast and being a part of the KORE Women experience. You can listen to The KORE Women podcast on your favorite podcast directory - Pandora, iHeartRadio, Apple Podcast, Google Podcast, YouTube, Spotify, Stitcher, Podbean, JioSaavn, Amazon and at: www.KOREWomen.com/podcast. Please leave your comments and reviews about the podcast and check out KORE Women on Instagram, Twitter, and Facebook. You can also learn more about the host, Dr. Summer Watson and KORE Women at: www.korewomen.com

In this episode of the HRchat podcast, we consider the employee experience and ask: Are we getting worse at communicating? Bill's guest this time is Yuri Kruman, Chief Executive Officer / Head of Remote at HR, Talent & Systems, a full-service HR Consultancy, focused on building out robust HR functions for fast-growth companies.Yuri is a sought-after speaker and expert on HR, Digital Transformation, and Employee Experience (EX).Questions For Yuri Include: How did you end up in HR after 5 other unrelated careers?In an article on LinkedIn, you write: "Basically, humans, especially men, f-ing suck at communication. We have a million channels for communication - you know, WhatsApp, Facetime, Messenger, face-to-face, FB, Slack, email, carrier pigeon. But our actual communication is poor and getting poorer". What did you mean by this, why do you feel men are particularly bad at communicating? How can poor communication manifest in the workplace? What are the negative consequences on the employee experience and what can be done to improve things?In another post called '5 Ways Transactional Thinking Is Robbing You Blind -- and How to Stop It NOW', you say "The trouble is, most of really don't get how this transactional, tactical short-sighted thinking has become a self-fulfilling prophecy, with 4-second attention spans, insanely short news cycles and blazing fast internet and mobile data speeds driving us (crazy), anxious and inattentive." Transactional thinking, you suggest, blinds us to what unites us, while exacerbating what separates us, makes us more easily manipulated, takes away our hope and makes us depressed, and causes us more to be more dependent on technology and less dependent on our own sense of right and wrong, and truth and lies. Why do we think transactionally and how can we adjust our mindsets? What compelled you to write your latest book series, Be Your Own Commander-in-Chief?More About YuriYuri is a member of the Fast Company Executive Board, Newsweek Expert Forum and Forbes Coaches Council, as well as a contributor to Fast Company, Forbes, Entrepreneur, Newsweek, Business.com, Influencive and a number of other top platforms. He had consulted and spoken at numerous Fortune 500 and Inc. 5000 companies, VC-backed startups and top universities, including EY, Google, Columbia and UPenn, likewise appearing on network TV and top podcasts, including NBC's "Tipping Point," Leadership and Loyalty Podcast, Entrepreneur on Fire and Wharton Business Radio. In addition, his executive leadership coaching practice has impacted thousands of top executives.  He is the author of "What Millennials Really Want From Work and Life" (Business Expert Press, March 2019) and "Be Your Own Commander-in-Chief" (Ideapress Publishing, 2021). We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.   

Sonja is a suicide survivor with over 30 years of lived experience with mental health challenges. She is one of today's most insightful and inspirational speakers on mental health. Her award-winning and best-selling book, An Impossible Life, which details her struggles with mental illness, was featured on CBS This Morning as a story of hope. CBS This Morning Correspondent, Dr. Tara Narula, said that Sonja's story was “one of my most sacred and special I've ever done.”Sonja is a devoted mental health advocate. Her mental health advocacy work includes drug addiction recovery programs, homeless shelters, firefighters, police officers, veterans, women's prisons, and others.Oprah Winfrey graciously participated virtually in one of Sonja's mental health book clubs' discussions to inspire the women inmates at Central California Women's Facility, the world's largest women's prison.She has traveled the country speaking with Fortune 500 companies, not-for-profit organizations, government officials, advocacy groups, and top media outlets about the importance of mental health. Sonja has been an op-ed contributor in such publications as The Washington Post, Newsweek, The Hill, Ms. Magazine, Kevin M.D., NAMI (National Alliance Mental Illness), Oprah Daily, and others. She is a member of Newsweek Expert Forum.https://www.sonjawasden.com/

Episode 233  Happy New Year, friend! I'm so glad you are here today.  This year on the podcast,  I will explore more about our identity and the stories we tell ourselves to help you begin the process of changing any narrative you believe about yourself that is no longer true or serving your best self.  With so much of our identity wrapped up in "what we do," I reached out to my phenomenal guest today, Dr. Carol Parker Walsh, to help you examine and explore reinventing your professional identity in midlife and beyond.  Dr. Walsh is an expert in her field. She is an executive and leadership coach helping her clients showcase their brilliance and design an epic career and life that matters. She's an award-winning certified organizational consultant, career and personal brand strategist, executive coach, a TEDx presenter, 3x Amazon best-selling author, international keynote, and member of the Forbes Coaches Council, Newsweek Expert Forum, Harvard Business Review Advisory Council, and Entrepreneur Leadership Network. In this episode, you will learn: How to transition out of your current career Why you shouldn't let money hold you back from change What we can learn from the younger generation  How to turn the skills you already have into a career or business To read this episode's full show notes, click here.  Thank you for listening today, and I wish you nothing but the BEST in 2023.    Are you ready to BE alcohol-free in 2023?  Join the enrollment list for Team Alcohol-Free today!   Let's stay in touch! Join Lori's email community to receive inspiration and tips on how to find joy + confidence in living alcohol-free later in life. Click here to join the mailing list.   Private Coaching Are you interested in working closely to quit drinking for good?   Schedule a complimentary discovery session to learn more about how private sobriety coaching can help you find joy and confidence in sobriety.   Click here to schedule your session.              

On this episode of The Author Factor Podcast  I am having a conversation with leadership change agent and author, Diane Helbig.Diane is an international business and leadership change agent, author, award-winning speaker, and podcast host. As president of Helbig Enterprises Diane helps businesses and organizations operate more constructively and profitably. She is the author of the book, Succeed Without Selling and is the host of Accelerate Your Business Growth podcast. She is also a member of the Newsweek Expert Forum.Learn more about Diane by visiting HelbigEnterprises.com.

In today's episode, our host, Diane Helbig, shares some thoughts on changing our behaviors to improve our results. So many small business owners are engaging in processes and tactics that aren't getting them to goal. Diane explores how this works in the sales process as well as with employees. It's time to evaluate how you are doing things and change what isn't working. If you aren't getting the results you are seeking, change your behaviors. Small business owners & leaders hire Diane to help them create strategies that work. Her superpower is being a pragmatic possibilities thinker. With Diane's guidance professionals decide on goals, create an action plan, and implement that plan. She walks alongside them like guardrails, keeping them from falling off a cliff. Diane is also the author of Succeed Without Selling and the host of the Accelerate Your Business Growth podcast. Diane is a member of the Newsweek Expert Forum and the NAWBO Cleveland Board of Directors. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. LinkedIn Jobs helps you find the candidates you want to talk to, faster. Did you know every week, nearly 40 million job seekers visit LinkedIn? Post your job for free at LinkedIn. Terms and conditions apply. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Episode #48 - How to Build a Resume that Combats Ageism with Nickquolette Barrett According to a study conducted by AARP, 61% of respondents over 45 reported having seen or experienced age discrimination sometime in their careers. In addition, people 55 and over are the fastest-growing age group in the workforce and are expected to make up a quarter of the employed workforce by 2026. Therefore, knowing how to address the challenges, you may encounter when searching for new employment is essential to set yourself up for success by limiting potential age bias from employers and recruiters. Today on the podcast, my guest Nickquolette Barrett is an expert resume writer, and she's sharing tips and insights on how to combat ageism on your resume. In this episode of the Midlife Career Rebel Podcast, you'll discover… Why story telling is an important part of writing your resume What you need to avoid putting on your resume Key things you want to add to your resume. How to build a LinkedIn profile that combats ageism Featured On the Show: Complimentary 30-Min Professional Strategy Session: https://buff.ly/3EeH634 The Ultimate Job Search Toolkit: https://www.carolparkerwalsh.com/store LinkedIn Lab: https://www.carolparkerwalsh.com/store Career Rebel Academy: https://bit.ly/CRAapply About Our Guest: Nickquolette Barrett is a Career Coach & Résumé Writer and the founder/CEO of iRock Development Solutions, LLC dba iRock Résumés. Her credibility stems from having a 27+ year corporate career with roles in leadership, corporate training, advertising, sales, and marketing. Nickquolette relates her sound advice from her 22+ year leadership experience. She uses humor and sensitivity as she weaves her contagious enthusiasm and energy into every presentation. If you are looking for a Subject-Matter Expert who will provide knowledge, inspire, and motivate your group, Nickquolette is the one. She won two career industry awards from Career Directors International, is an esteemed member of the Newsweek Expert Forum, and has authored two books “You're Hired!”, Volume 1 & 2. Email us if you have any questions or topics you'd like to see us covered on the podcast at hello@carolparkerwalsh.com. Check out my latest free masterclass Bold, Courageous, Audacious: How to Get What You Want in Your Career. It's not what you know about your past that creates success; it's what you have yet to believe about your future. I'll show you how. https://www.carolparkerwalsh.com/boldmasterclass Also, get access to my FREE training 10-Minute Career Jumpstart. Three videos to help you clarify your current career challenges, master a proven system to get the career and life you want, and learn why now is the best time to take action: https://bit.ly/10MinCareerJumpstart Rate, Review & Follow on Apple Podcasts "I'm loving the Midlife Career Rebel Podcast!" If that sounds like you, help us support more people like you to create a career and life they love. After all, the Midlife Career Rebel Podcast would not be possible without you. Click on the link below to subscribe, give us a five star rating, and leave a review on Apple Podcasts and Spotify. Apple Podcast Spotify Amazon Music iHeart Radio Stitcher Google Podcast Thanks for listening, Carol Be sure to follow me: Website: https://www.carolparkerwalsh.com/podcast LinkedIn: https://linkedin.com/in/parkerwalsh Instagram: https://instagram.com/drcarolparkerwalsh YouTube: https://youtube.com/carolparkerwalsh

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. Chris began his career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where he grew to manage over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris's first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.  In this episode, we discuss: Chris's start as a part-time marketer and how he fell into working with law firms. The importance of branding and why it is often misunderstood in the law field. The most effective ways to brand or distinguish a law firm while bringing new clients. The personal approach of doing marketing with your hands instead of an AI. Please let me know your thoughts!  Connect with Chris Dreyer: Website: https://rankings.io/ Facebook: https://www.facebook.com/rankingsio/ LinkedIn: https://www.linkedin.com/company/rankingsio/ Intsagram: https://www.instagram.com/rankingsio/  Youtube: https://www.youtube.com/c/Rankingsio  Connect with Cindy Watson: Wesbite: https://watsonlabourlaw.com/  Facebook: https://www.facebook.com/womenonpurposecommunity/  Twitter: https://twitter.com/WomenOnPurpose1  Instagram: https://www.instagram.com/womenonpurposecoaching/  YouTube: https://www.youtube.com/channel/UCCHOGOsk0bkijtwq8aRrtdA?view_as=subscriber  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, host John Laurito talks with the CEO, President, and Chairperson of Merchants Fleet, Brendan Keegan. They talk about how Brendan got into leadership at a young age and how he developed the skill through the years and became the outstanding leader he is today. He also shares how he used the same skill and helped push the companies he worked for forward on gigantic scales.Brendan P. Keegan is the President, CEO & Chairperson of Merchants Fleet, the fastest-growing FleetTech company in North America. He previously served Merchants as a board member, compensation committee chair, strategic advisor, and client. Keegan is an award-winning 6-time president and chief executive officer, having raised nearly $5.0B in capital and returned over $10.0B to investors. Keegan has experience in business transformation, capital raises, strategy development, revenue growth, operational scale, technology enablement, and enterprise value creation with successful liquidity exits.With a background in the financial services, technology, and professional service industries, Keegan has led companies ranging from 500 to 10,000 employees. He started his career at EDS as a systems engineer; there, Keegan progressed through the ranks rapidly, becoming the youngest Chief Sales Officer at a Fortune 100 company. During his time with Merchants, he has been named the world's Most Innovative CEO by CEO World Awards®; Executive of the Year by Best in Biz Awards; Visionary of the Year by Globee Awards; Executive of the Year by Business Intelligence Group; NH Business Leader of the Year by Business NH Magazine; Maverick of the Year by Stevie Awards® and Inspiring Leader of the Year by TITAN Awards. He has led Merchants to be a two-time Inc 5000 Fastest-Growing Private Company, Deloitte Best Managed Company, Fast Company Top 10 Most Innovative Company, and more.Keegan is a member of the Forbes Technology Council and is an editorial contributor to Entrepreneur Media, Fox News Digital, Inc. Magazine, the Newsweek Expert Forum, and sits on the Executive Board for Fast Company, He received his Bachelor's Degree from Rensselaer Polytechnic Institute, MBA from George Washington University, and Executive Certificates from Harvard, Columbia, UPenn, MIT, Yale and the University of Chicago. Connect with Keegan at:Website: https://www.merchantsfleet.com/                       https://brendanpkeegan.com/LinkedIn: https://www.linkedin.com/in/brendanpkeegan/Show notes:[2:39] Was there a leadership moment in Brendan's life that pushed him to get into leadership?[7:14] Is there more that can be done to develop leadership?[9:29] Looking back, was there a point in his career where he thought he made a good move?[16:49] How did he bring people together and make them one?[20:50] Organizing people and bringing them around a common goal[24:36] How can leaders create a culture that lets people feel that their opinion is valued?[30:11] What keeps Brendan awake at night?[33:08] Maintaining the ideal culture for long term[35:47] What's Brendan's vision for Merchants Fleet?[37:03] Seizing the moments and having faith in yourself[40:26] How can people push themselves a little more?[42:45] How can people learn more about Brendan and Merchants Fleet?[44:03] OutroGet a copy of Tomorrow's Leader on Amazon https://tinyurl.com/huseae9hText LEADER to 617-393-5383 to receive The Top 10 Things That The Best Leaders Are Doing Right NowFor questions, suggestions, or speaker inquiries, contact me at john@lauritogroup.com

What you'll learn in this episode: How your location affects SEO, and why firms in major metros need to market differently than rural or suburban firms How traditional advertising and brand building can complement SEO What end-to-end SEO is, and why Chris' company does nothing but SEO How long you can expect to work with an SEO firm before seeing results Why it's better to not do SEO at all than do it halfheartedly About Chris Dreyer Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris's first book, Niching Up: The Narrower the Market, the Bigger the Prize, is slated for release in late 2022. Additional Resources Chris Dreyer LinkedIn Rankings.io Twitter Rankings.io Facebook Rankings.io Instagram Transcript: SEO is a complicated beast. If you want to conquer it, you have to go in ready to swing, according to Chris Dreyer. As CEO of Rankings.io, Chris specializes in working with personal injury lawyers and law firms to get them on the first page of Google in competitive markets. He joined the Law Firm Marketing Catalyst Podcast to talk about how the “proximity factor” affects Google rankings; why your content is the first area to target if you want to improve your rankings; and how SEO, digital marketing and traditional advertising all work together to build your brand. Read the episode transcript here. Sharon: Welcome to The Law Firm Marketing Catalyst Podcast. Today, my guest is Chris Dreyer, CEO of Rankings.io. His firm specializes in working with elite personal injury firms, helping them to generate auto accident and other cases involving serious personal injury. He does this through Google's organic keyword search rankings which, to me, is quite a challenge. This is a very competitive market, and it's one that requires a very healthy budget if you're going to be successful. Today, Chris is going to tell us about his journey and some of what he's learned along the way. Chris, welcome to the program. Chris: Sharon, thanks so much for having me. Sharon: Great to have you. Tell us about your career path. You weren't five years old saying this is what you wanted to do. Chris: I've always been an entrepreneur. I saw my uncle. My uncle's a very successful business CEO for many organizations. He's had a really interesting career path. I told my parents before I went to college that no matter what I got a degree in, I was going to start and own my business at one point, and they were on the same page. I ended up getting a history education degree. I was a teacher, and I was working in a detention room when I typed in “how to make money online,” probably the worst query you could possibly type in. But I found a basic course that taught me the fundamentals of digital marketing and I pursued that. By the end of my second year teaching, I was making about four times the amount from that than I got from teaching. So, I went all in and did some affiliate marketing. I had some ups and downs with that. Then I went and worked for another agency and rose to their lead consultant. Then I had an epiphany and thought, “I think I can do this myself. I think I can do it better,” and that's what I did. That's when I started. At the time, it was attorney rankings. Sharon: Wow! Had you played around with attorney rankings before, when you were a teacher and just typing away? Chris: When I worked for this digital agency that's no longer in business, they were a generalist agency, but they worked with many law firms and attorneys. I was their lead account manager. I just enjoyed working with them. I enjoyed the competition and the satisfaction I would get from ranking a site in a more competitive vertical. That's how I chose legal. I wanted to look for something that had a longstanding business. I didn't want to jump into something fast or tech-related that could be changing all the time; I wanted something with a little bit more longevity. Sharon: Did you ever want to be a lawyer yourself? Chris: I ask that to myself all the time. I think about it now, mainly because of all the relationships I have, how easy it could be for a referral practice. We have our own agency and I know how to generate leads now. So, I ask myself that a lot. That's a 2½ to 3-year commitment. You never know; I may end up getting my degree. Sharon: There are a lot of history majors who went into law and then probably decided they wanted to do something else, so that's a great combination you have. It's Rankings.io. What's the .io? Chris: There are these new top-level domain extensions. There are .org, .net, .com. Now you see stuff like .lawyer or .red. There are all kinds of different categories of those domains. Tech companies frequently use .io, standing for “input” and “output.”  How I look at it, or how I make the justification for it, is that if you invest in us, you get cases—input/output. Sharon: Can you make up your own top level or is there a list somewhere? Chris: There's a big list. GoDaddy and NameSheet.com have many of them. In legal specifically, there's .law, there's . attorney, there's .lawyer, I believe even .legal. Most industries have their own top-level domain extension now. Sharon: I've seen .io, but I never knew what it stood for. You don't see it that often. I happened to be Googling somebody in Ireland the other day. Most of the places were using .com, but this was using .ie, and I thought, “What is .ie?” but it turns out it was Ireland. Tell us a little about your business. What kinds of clients do you have? Is there seasonality? Chris: We help personal injury attorneys. We primarily work with personal injury law firms that are midsize to large. Typically not solo practitioners and new firms, but more established firms trying to break into major markets in metropolitan areas, your Chicagos, your Philadelphias, your bigger cities that have a lot of competition. We've been around since 2013. We don't work with a high volume of clients because our investments are higher, because to rank in these big cities takes a lot of quantitative actions, a lot of production. We currently work with around 45 to 50 firms, and that's what we do. We do search engine optimization for personal injury law firms. Sharon: Search engine optimization for personal injury law firms. To me, that seems like a lot. It's great. Are these typically smaller firms that are in—I don't know—Podunk, Iowa, and they say, “I want to go to the big city”? Is that what happens? Chris: Typically, it's one of two things. It's either a TV, radio, traditional advertiser that wants to focus more on digital that has a larger investment. They have more capital to invest. Or, it's someone that wants to get creative and focus on digital to try to take market share away from the big TV advertisers. Most of the time it's individuals in big cities because there are tons of personal injury attorneys. Right now, I'm in Marion, Illinois. There's a handful of attorneys. Most of them aren't focused on marketing. Just by the nature of having a practice, they typically show up in the Map Pack. That's not the case in Chicago. You actually have to aggressively market to show up on the first page of Google. Sharon: If somebody's already spending a lot of money on TV or radio or billboards in Chicago, are your clients people who have turned around and said, “I can do better if I put this money all into digital and rankings.” Does that happen? Chris: I personally am not an “or.” I'm an “and.” You did TV? Well, let's also do SEO. Let's also do pay-per-click. I like the omnichannel approach. I think there are two types of marketing. There is lead generation and direct response. That's your pay-per-click, your SEO, things like that. Then there's demand generation and brand building. The thing about demand generation and brand building is they actually complement direct response, and you can get lower cost per acquisition. To give you an example, if you're a big TV advertiser and have an established brand, and someone types something into Google, you may capture that click because they recognize your company as opposed to someone that isn't as known. I think they all work together. Of course, we're always playing the attention arbitrage game. We want to go to the locations where our money can carry the most weight to get us the most attention. For example, right now, individuals are going to TikTok and Instagram Reels and YouTube Shorts because there isn't the same amount of competition there. That's where a lot of tension and competition are occurring. It's a constant game, and it's something to be apprised of and aware of what's going on. Sharon: Is that something you also do in terms of rankings? Do you do TikTok or Instagram or anything like that, or Google My Business? Is it all of those? Chris: We use that ourselves to market our business because we're omnichannel, but for our clients, we focus solely on design and SEO. That's simply because we have intense focus and expertise in those areas. We want to be the best in the world and really dialed in to all the fundamental changes that occur. But knowing that limitation, knowing that there is more effort and sacrifice if someone wants to come to us because we don't do everything, we like to be aware of who is providing services in those other areas. Who's the best at pay-per-click, who's the best at social media. We try to make it as easy as possible to get our clients help in those areas too. Sharon: How do you keep up with everything? There are so many different things. Chris: Obsession. I think of it as a game. I always tell people that running a digital agency is like a game that pays me. I truly believe that, because I enjoy what I do. I don't love the quote that if you love what you do, you never work a day in your life. I don't believe that's completely true, but I don't have the same stressors and I enjoy what I do. So, that's an obsession. Sharon: So that's dinner-table talk. Chris: Oh, yeah. Sharon: What keeps you attracted to attorneys? A lot of people say, “O.K., I've had it.” What keeps you attracted? Chris: I think they're providing a good service to the common individual and fighting against big insurance companies. Generally, they get a bad rap, particularly personal injury attorneys. They're referred to as ambulance chasers. Sometimes individuals get creative, and they refer to me and our agency as an ambulance-chaser chaser. But in general, they're the plaintiffs; they're trying to help individuals that have been injured. I think where they get a bad rap is sometimes people are banging down their doors and soliciting them right after they're injured or in the hospital bed. Other times, you'll see these big billboards where it's like, “How could you possibly put that up on a billboard?” There's a complete lack of EQ or empathy. It's like, “Congratulations. You just lost a leg. Contact us,” or “Congratulations. Someone's seriously hurt.” It's just the wrong messaging. That's where they get a bad rap, but the overwhelming majority are truly trying to provide value and help these injured victims. Sharon: Do you ever work with defense firms or law firms that aren't personal injury? Chris: That's a good question. Our focus and expertise is personal injury, and what I tell other businesses and my peers is that it gives us optionality. If I think we can help a law firm and we can serve them and continue to provide extreme value, we will selectively take those opportunities. Right now we have about 45 clients, and I think three of them aren't personal injury law firms. It just happened to be the perfect prospect for us. They were in competitive markets. They had these clearly defined goals and brands, and we wanted to help them. Sharon: How about other legal services, like—I forget; I think it's Legal Voice or something like that. If it's a graphics firm that does graphics for trials, do you work with that kind of firm? Chris: We've worked with some. I can't think of any specifically. I would say our business is more focused on the front end, the marketing and awareness side, and less on the sales intake or operations side. Operations would be your trials and customer service and things like that. At this point in time, we're focused solely on lead generation, and that's an issue upon itself. Our job is to overwhelm the sales department. Intake is a whole different ballgame. Sometimes intake has to be addressed, but it's not us. We have referrals that we give for that. Sharon: Do you work with only lawyers, or do you work with marketing directors at these firms? Who are you typically working with? Chris: Most of the time it's the lead attorney. There are some firms that have a CMO or a marketing manager, but I would say that's the minority. When they get a CMO, typically it's at your higher eight-figure or nine-figure firms, and they will start to bring these services in-house. So, most of the time it's still the lead attorney. Sharon: You used a term I hadn't heard before, end-to-end SEO. What does that mean? Chris: It's a great question. A lot of digital agencies that are full-service, they'll offer design and social and PPC. They have a very narrow span of control, meaning you get assigned a SEO specialist, and that SEO specialist is supposed to be able to write content, optimize your site, do your local SEO, do your link building. Look, I don't believe in unicorns. I don't think people have the skillset to do all of those. So, when I say end-to-end, we have a dedicated content department with writers; we have a dedicated, on-site SEO and technical department to optimize your site; we have a dedicated local department that only works with local maps and helps you on the Map Pack; we have a dedicated link-building department. It's the full spectrum of SEO as opposed to getting these generalists, where maybe they're good at one thing and not good at the other things. Sharon: Do you think your market understands the term end-to-end SEO? Chris: Probably not. I probably should work on the copyrighting a little bit, but I do like to make that distinction. Even though we're specialists and do only SEO, you can take it a step farther. If you look at how we staff, everybody's a SEO specialist, as opposed to it being an add-on or backend service. Sharon: The Map Pack, is that where you have the top three local firms on a map near you, when you search “Starbucks near me” or “Personal injury firm near me”? I say Starbucks because we did that last weekend. I know things are always changing, but if it's a one- or two-person personal injury firm and they don't have the budget you're talking about, can they do anything themselves? What do you recommend? Chris: That's a good question. If you don't have a budget, try to scrape your budget together and get a website made the easiest way you can, whether it's a WordPress site or a template. That's your main conversion point. Try to get your practice area pages and your sales pages created as an outlet for conversions. If you don't have a big budget and you're in a metropolitan area, I would encourage you to look at other opportunities to generate business, potentially on-the-ground, grassroots business development practices where you're making relationships with other attorneys. That can carry a lot of weight and get you started. SEO is a zero-sum game. Either you rank in the top positions or you don't, and if you don't, you're not going to get the clicks. If you're on the second page of Google, you might as well be on the 90th page. No one goes to page two. So, if you're going to do SEO, you can't just dip your toe into it. You've got to go in ready to swing and ready to do the quantitative actions to get results. Otherwise, you might as well not do it at all. You might as well choose a different channel. Sharon: That's interesting. So, if you Google your firm and find you're on the second page, should you just give it up and say, “O.K., I'm not going to do anything in this area”? Chris: If you're working with an SEO agency and you're on the second page of Google, I would tell you to—well, first of all, depending upon the length of time you've been with them, if you've given them sufficient time, then I would say you probably need a different SEO agency. If you are on the second page of Google and you're not doing SEO, that's O.K. You could still rank for your brand, your firm name, particularly some of the attorney names, the name of their company. There are probably not going to be many of those. You're probably going to rank for that. I would find a different way to generate leads. It may even mean working for someone else to generate revenue before you go in and start your own practice. Sharon: So, being a lawyer in a law firm first and getting your feet wet that way. You mentioned something about the length of time. How long should you give a firm before you say, “O.K., thanks”? Chris: I'm going to give the lawyer answer here. It depends. If you've been doing SEO for a long time and you have a tremendous amount of links and content, it could be a technical SEO coding issue, maybe a site architecture issue. Maybe you need as little as 90 days to truly make a huge impact. We just took on a client in Florida that had a tremendous amount of links, a tremendous amount of content. We literally just unclogged the sink, so to speak, and they're skyrocketing in a short amount of time. If you're in a major market and you just got your website built and you don't have links, it's going to take some time. All of these SEO specialists will say it takes six months. That's completely untrue. It's based upon the gap. What are you benchmarking against? What does the data show? It could be nine months; it could be 14 months based upon the quantitative actions you're taking. If you don't take the correct quantitative actions, you could be treading water, too. So, it really depends. You can see results quickly. It just depends on where you're at in your state for your firm. Sharon: Since you work with attorneys, I'm sure more than once you've heard, “Chris, I've waited three months. What's going on? How long do I have to wait? We're pouring money into this.” What's your response? Chris: That's a great question. We try to set those expectations on the front end before we even sign them as a client, but occasionally those situations will slip through. Maybe we didn't have those conversations enough or they weren't clear enough. We have a series in our onboarding called “Teach Our Clients Not to Be Crazy.” I'm being really transparent here. Clients become crazy when expectations were not set. If they're set in the front end when we sign them and it's part of our onboarding processes, we say, “This is how long it's going to take to get results.” We're not three months down the road getting that, because we already told them on the front end this is how long it will take. The same for your operation processes like content or reporting. You report our meeting cadences, your communication preferences, all these things. We do that in our “Teach Our Clients Not to Be Crazy.” That's the biggest issue. Most individuals don't have those expectations set well enough on the front end. Sharon: So, you basically say, “It depends. I don't know. We'll have to see. We have to look at your website.” Do you start usually by looking at the site architecture? Do you change—I forget what you call it—the headings at the top of the page, things that are searchable? Chris: We have a very thorough diagnostic that uses a lot of data from different APIs, Ahrefs, and other tools that help us with benchmarking and setting these goals and KPIs. We look at three primary pillars. We'll look at their content to see if it's targeting keywords properly, if it's well-written, if they're missing content. We'll look at their architecture, like you said, to see if the information is easily accessible, if they can Google the website and the consumer can find the information they're looking for, if it loads quickly. Then we will look at their backlink profile to see if they have enough endorsements. If you're trying to win an election, you want to get as many votes as possible. If you're trying to win the first page of Google, you want to get as many high-quality links as possible. So, we'll take a look at that too. There are a lot of subcategories to those, but those are the big, top-level things we look at. Sharon: Of course, we're a PR firm and we do a lot of PR, a lot of article writing for the media. We've had SEO companies say, “I want to see the article before you post it. I want to pump it up, add words, delete words.” Do you do things like that, or is that more on the PR side? Chris: I'll be transparent. I don't love it because it hurts things from a throughput perspective and getting it to the end. It's a bottleneck. It delays things. We do heavy, up-front analysis of the content to try to identify voice and their style. We go through a style guide and try to identify their taglines. It's very cumbersome up front. Then we try to get their permission to not do the approval process. Not everyone will allow us to do that, but we like to say it delays us. If we're an SEO agency and we write 40 articles a month, and if the client takes a month to approve them, we don't have any content to market. So, we try to avoid that when we can. Sharon: Yeah, lawyers didn't go to law school for SEO; they went to be lawyers. Chris: And I think there's this perception where they think everybody in the world is going to see the content. We can publish the content then make edits post-production. I know that's a bit different from what you do, Sharon, with PR, but for us, we can control and make changes. You see something you don't like, we'll just change it. Sharon: How important is money? You emphasize that in your own marketing. There's always a debate with personal injury firms. Do people care about warm fuzzies, or do they care about your wins? What do you look at? Chris:   That's a deep question. I'm a big fan of Naval Ravikant, and he talks about— Sharon: I'm sorry, who? Chris: Naval Ravikant. He talks about people's motivations based upon status or wealth. Status is a zero-sum game; there's a winner and a loser. A lot of attorneys love trial because there's a winner and a loser. Sports is a zero-sum game. So, there's status orientation. Then there's wealth. Wealth is not a zero-sum game. Many individuals can be wealthy. So, it depends on their demeanor. I think some of them are more status-oriented and want to be the heavy-hitting trial attorneys and peacock and be the man, but then there are others that don't care. They'll let the other individuals shine and they're more wealth oriented. You see this a lot in society. Individuals will choose to go against common things, but they're doing it because it's a status play. It brings them status to be against the big billionaires or whoever. That's a whole different conversation we'll probably want to avoid, but that's the way I see it. Sharon: Do you basically stick with the marketing they have? If they call you in to do SEO and you look at their website and messaging, do you stick with that or do you recommend a change? Chris: We absolutely will make recommendations if we see an opportunity to help them. Ultimately, if they're signing more cases, it helps us; we have more opportunities to do different SEO for different locations, for retention, for security. Individuals that are living and dying by each lead are the ones that are emailing you every single day, “Where are my leads? Where are my leads?” We just try to do the best. If we think we have excellent rankings, and maybe they don't have the correct copywriting or positioning conversion points, we'll absolutely make recommendations for branding or anything that can help them. Sharon: Have you ever let a client go because they were too anxious or they wouldn't listen to you, or you thought, “This is not going to work”? Chris: Yeah, I wouldn't say very frequently, but absolutely. We've done it a couple of times this year under different circumstances. At the end of the day, your team has to feel welcome and hungry and motivated to work on your client. I want to have a culture where people enjoy their work. Sometimes we've had individuals that weren't respectful or the best from the culture perspective. Look, at the end of the day, it's not worth it. I know our employees really appreciate that we have their back when those situations occur. When you take care of your employees, they're going to take care of your clients. Sharon: Another question, one that's important to me. I'm not sure I understand it, but how can you work with a client in more than one market? Can you only work with one law firm that wants auto cases in Philadelphia? If client B comes and says, “I want auto cases in Philadelphia,” can you do that? What do you do? Chris: That's a great question that has been debated on and on in the SEO community. What I'll tell you is that radio and TV own the distribution rights. They already own the distribution. For SEO, it's determined based upon proximity. I'll give you an example, and then I'm going to circle this around. If you go on vacation to St. Louis and you type “best restaurants near me” in your phone, you're going to see restaurants nearest your proximity. You're not going to see them 10 miles away or 20 miles away. In some situations, if you have a big market, let's say Houston, you could, in theory, have multiple clients in Houston. You could have one downtown, one in the northeast, and there will not be a true conflict because of the proximity factor. Having said that, I personally have given up on trying to educate our clients on this because, at the end of the day, it's what they feel. So, we only take one per market now. In the past, I was very resistant to it because of the proximity. We've done our own data studies, but the SEO industry itself, it's perceived as a snake oil salesman. Any time I would try to educate about proximity, it's like they have earmuffs, and they're like, “Oh, another snake oil salesman.” So, I've basically given up. It's what they want; it's their perception, so we just take one per market. Sharon: Let me make sure I understand. Are you saying you think it could be done, but your client doesn't want that? Chris: Yes, that was what I was circling around to. Because the Map Pack, which is the best virtual real estate we talk about, after about one mile, your rankings start to deplete based upon your physical location. One of the biggest things I see attorneys do wrong is they'll have an office in Orlando or Houston, and they'll think about going to an entirely different city. They don't understand there's a big portion of their market that's not covered just because of the location where their office is. It may be better to actually open a second office in the same city than to go to an entirely new city based upon proximity. Sharon: Physical offices may not be the same today as it was a few years ago, but the law firms that advertise will advertise 20 different locations. What location do you use? The main location? Chris: First, I'll say all attorney listings are supposed to follow Google's guidelines. Google's guidelines state that the office has to have staff during your regularly stated hours. That's the big one that most don't do. It has to have signage. It has to be an actual brick-and-mortar with an office space. It can't be a shared office. You'll see a lot of fake satellite offices. Technically, they're violating Google's guidelines. So, when we say they should expand, we tell them to follow the book. Get a lease. Make sure it's staffed. Have proof of that. Have signage. Have business cards so if there's any question, here's the proof. That's the way to do it by the book. There are many firms that do not do it by the book, but again, we can educate them as to the best ways to do things. Then it's their choice on how they proceed. Sharon: I can see them saying, “That's nice, Chris. O.K., thanks.” There are people listening today who are going to get off the phone and go look at their website and say, “What am I doing right? What am I doing wrong?” What are the things they should look at right away, the top three things to evaluate whether this is going to work for SEO? Chris: I would say read your content first. Does the content answer consumer intent? Do you think it would answer your customer's pains? Is it well-written? Is it formatted well? Can they find the information they're looking for? That's where I would start. Looking at things like links, you need to use diagnostic tools. You need third-party assistance or someone that really understands that. So, I would pay close attention to your website, to your content. Read it and make sure everything's covered thoroughly. That's where I would start. Sharon: Can you set SEO and then leave it for a few months? If you get things up and running, can you just— Chris: In major metros, typically, you cannot. In most of the major metros, all SEO agencies are an in-house team that is constantly foot on the pedal, doing more content, more links, more Google reviews, or eventually you'll lose market share. In smaller markets, you may be able to create a big enough gap where you don't have to touch it as frequently. Maybe there are only a few firms. You can get a big runway ahead of them. But in most markets, it's a constant game. It's not set and forget it. Sharon: Do people ask you, “Should I add YouTube?” or “Should I link my YouTube? Should I link my podcast or blog?” I know you have a blog. Should those all be linked, and does that help? Chris: Yes and no. I'm trying not to get too confusing for the audience. In general, I would tell the audience to create a link if it can serve the consumer, if you're trying to transition or build brand awareness. I know you're aware of this, Sharon, because of what you do for PR. A lot of times, the links are not followed, and they won't contribute or pass equity. A lot of press release sites, a lot of media news sites, don't pass authority back to your site. Is it still a good reason to include a link? Yes, because you could transition a consumer to your website. It could still convert. Is it going to help SEO? Maybe. The traffic might help, but will the link pass authority? Maybe not. Should you link your social assets and directories and things like this? Absolutely. Are they going help improve your rankings? Maybe. Maybe they will; maybe they won't. Sharon: Is your team constantly Googling your clients? Is it constantly evaluating them? When you say diagnostics, what are you looking for? Are they doing Google Analytics? I don't know exactly what it is. Chris: Yeah, we do. We have several tools that track rankings. Rankings are one of those leading indicators. Just because you have great rankings doesn't mean it's going to generate cases. It's more predictive. So, we look at leading indicators. There's one we look at as an agency. I'm not aware of another agency that does. It's referred to as Ahrefs traffic value, and basically this number shows the amount of money you'd have to spend on pay-per-click to get the same amount for organic. We measure that on a weekly basis. If we see it increase, great. Our rankings and visibility are improving. If we see a decrease, them something happened. It allows us to take action more quickly on a weekly basis than by looking at your Google Analytics traffic or goals and conversions on a monthly basis, which is more a lagging indicator. We look at a lot of KPIs. We look at leading end lagging. Sharon: You mentioned pay-per-click and social before. You don't do social. Do you do pay-per-click? Do you incorporate that, or is that totally separate? Chris: That would be a situation where we have a few strategic partners we can highly recommend. We work very well with them from a communications standpoint. We feel we're the best in the world of SEO. We try to find the best in the world of pay-per-click and these other services and let our clients work with those individuals. Sharon: That's interesting to me, because I always think of pay-per-click as part of SEO in a sense. There are so many perspectives on SEO. Should you focus on this? Should you focus on linking everything? Should you focus on YouTube? That's why it's always changing. What are your thoughts about something like that? Chris: Again, I'm a big omnichannel person, so I think there are a lot of different places where individuals congregate and hang out. They could hang out on Facebook; now that audience is depleted, so let's go to Instagram. Now that audience is depleted and it's going to TikTok or YouTube. I think you need to do it all. The difference between pay-per-click and SEO in my eyes is with pay-per-click, you're leasing visibility. The moment you quit bidding, you're gone. It's great. You can get that visibility immediately. With SEO, you're creating a library so people can pull these books from the shelves when they have a certain query. The more content and queries and keywords you target, the bigger your library is, the more opportunities there are for consumers to find you. I look at it more as an asset as opposed to a leasing situation or a liability perspective. That's the way I look at it for SEO. It just gets better with time. Still today, even though there are all these different mediums, it's still one of the best costs per conversion, costs per acquisition. With pay-per-click, the amount per click has exponentially increased. Now, we're looking at $300, $600 per click. Facebook ads have gotten more expensive, and you're not seeing yourself on the organic feed as much as you used to. It's more pay to play, but we still see a lot of value in SEO. Sharon: I would think it would be foundational in the long term. No matter what else is coming, you are still going to need that. Do you work with your clients on the intake process? What if you're generating these leads and they're blowing it when somebody calls? Chris: We secret shop them. We secret shop our clients. We listen to calls. There's nothing worse than when we generate leads and the phone's not answered or calls aren't returned. It's our job to overwhelm the sales department. The moment we get any insights to where sales could be improved, we make those recommendations because it impacts us. We can generate a thousand leads, but if they're not getting assigned, we're going to get fired because they're not making money. Sharon: How are you tracking that? Do you work with people inside for that to work? Chris: Yes. There are certain CRMs we recommend. There are a few consultants we recommend. There are even outsourced intake services we recommend for all those scenarios. It depends based upon the type of firm. There are some firms that are settlement firms, so they don't do a lot of litigation. They're really high-volume. Then there are litigating firms, where maybe their case criteria are super high and they don't do volume. The way you staff those sales teams is different, so it depends based upon our recommendations. Sharon: Going to back to what you were saying before about working only with personal injury firms, I would think they're not scared off by big marketing budgets or the big numbers you might be throwing around. When you read the Wall Street Journal, they're spending millions of dollars on stuff like this. I don't know if you find that. Chris: They're not afraid to spend money; I'll say that. It is definitely increasing in most major markets. You're not going to do TV in most markets for less than $50,000 a month. Pay-per-click, you're not doing that for less than $10,000 typically. There's big money in personal injury because there's a lot of opportunity. There are a lot of different insurances and big insurance companies. It's a behemoth that takes advantage of a lot of consumers, so they definitely invest a lot. Sharon: Chris, I really appreciate your being here today because this is, to me, foundational. It's not going away no matter what comes. Thank you so much for sharing all your expertise with us. If things ever change with SEO, we'll have you back. Thank you so much. Chris: Awesome. Sharon, thanks so much for having me.

A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. His book is: Niching Up: The Narrower the Market, the Bigger the Prize. It is slated for release in Q4 of 2022. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Rankings.io: https://rankings.io/ Hook DM Canada: https://hookdm.ca Hook SEO: https://hookseo.com

How to Use SEO and Send Traffic to Your Personal Injury Law Firm's Website   Welcome to episode 140 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Chris Dreyer and they talk about sending traffic to your personal injury law firm's website. Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Googles organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his grown up career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris' first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.   What you'll learn about in this episode: - Why the physical location of your personal injury law firm is important for your SEO rankings. - How many new websites aren't crawled because Google doesn't know they are there. - Why you must have great content and a relevant keyword phrase that matches the content to rank on Google. - How AI created content can be valuable if it's serving your customer. - Why you should be posting interesting and relevant video content to your company's social media accounts.   Resources:  Website: https://rankings.io/ LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ Facebook: https://www.facebook.com/rankingsio/ Twitter: https://twitter.com/rankingsio    Additional Resources: PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

3 weeks prior to giving birth to triplets, Barbara Rubel's father died by suicide. Her story was featured in an Emmy award winning documentary, “Fatal Mistakes” and she shares her story in her recent book, “But, I Didn't Get to Say Goodbye”. She is a board certified expert in traumatic stress and she is here today to help you understand the effects of trauma, help build your resilience through laughter, optimism and self-compassion. Barbara Rubel's specialty is burnout, vicarious trauma, and compassion fatigue. In this episode you will learn: Help for burnout What is vicarious trauma? Framework for wellness for compassion fatigue and resilience Managing trauma-related employment stress Learn more about Barbara - www.Griefworkcenter.com Barbara was named, “Essential Worker Mental Health Thought-Leader of the Year 2022” Barbara is a keynote speaker and author, has been accepted into Newsweek Expert Forum, an invitation-only community for pioneering thinkers and industry leaders. Barbara was hand-selected to join the community based on her proven expertise in burnout, compassion fatigue, vicarious trauma, and loss in the workplace. As a member, Barbara is part of a curated network of thought leaders from a broad range of influential industries and professions who share unique insights and analysis with one another and publish thought-provoking content. The objective of Barbara's evidence-based programs is to present current understanding of how professional helpers and social organizations respond to traumatic loss experiences and interventions, based on the acronym FABULOUS: Flexibility, Attitude, Boundaries, United, Laughter, Optimism, Understanding job satisfaction, and Self compassion. More about the Host - Dr. Karin Jakubowski is an Elementary Public School Principal, Certified Master Life Coach and Speaker. She is passionate about helping moms first take care of themselves to be their best for their kids. She helps moms with a problem solving process when their child is experiencing challenging behaviors. She practices mindfulness personally and at school teaching students breathing and awareness techniques to help them manage their own stress to be happy and healthy!   Check out her NEW Course - Happy Kids, Not Perfect Kids (Click Here) Follow Karin on social -  Karin's YouTube Channel Instagram - JakubowskiKarin Twitter - @KarinJakubowski Click here to get her free video course “First Steps to Happy Kids” www.educationalimpactacademy.com

For further information go to: www.jenniferjhammond.com Sonja is a suicide survivor. She is a mental health advocate, keynote speaker, and author. Her memoir, An Impossible Life, is an Eric Hoffer Grand Prize Winner. Sonja has traveled the country speaking with Fortune 500 companies, not-for-profit organizations, government officials, advocacy groups, and media outlets about the importance of mental health. She has been an op-ed contributor in such publications as The Washington Post, The Hill, Ms. Magazine, Kevin M.D., NAMI (National Alliance Mental Illness), Oprah Daily, and others. Sonja is a member of Newsweek Expert Forum. Sonja's mental health advocacy work includes drug addiction recovery programs, homeless shelters, firefighters, police officers, veterans, women's prisons, and others. Oprah Winfrey joined one of Sonja's mental health book clubs' discussions at Central California Women's Facility, the largest women's prison in the world. She has been interviewed more than fifty times on local and national news, including CBS This Morning, about the importance of raising mental health awareness. Sonja has had the privilege of sharing her story and message of hope with millions of people. She is passionate about helping individuals and organizations create open and inclusive conversations around mental health.

Your mouth is the gateway to your body and is the most critical organ for improving your health, from childhood onward. You can add 10 to 15 years to your life with health advice that's right under your nose. According to Dr. Hoss, everything that happens in your mouth is connected to your overall health. It is more than just brushing and flossing. Taking care of your mouth is not that complicated yet it has a great impact in your life. It is critical to take good care of your oral health, but why are people hesistant to consult a dentistor are not even fully aware of the importance taking care of their dental health? In this episode, Dr. Hoss has shared critical insights of how taking good care of our oral health improves the quality of life.Key TakeAways:-Why should oral health care be a priority?-Useful advice for both the parents and their kid's oral health -How does our mouth affect our sleep?-Behavioral and breathing issues can be linked to a person's oral health-The importance of seeing a dentist as often as possibleOur Guest For TodayBoth artist and scientist, Dr. Kami Hoss is a Renaissance man: a classical composer and musician, a renowned orthodontist, and an entrepreneur on a mission to reinvent the oral health care paradigm in America. Armed with a masters in craniofacial biology from USC, a doctorate in dental surgery from UCLA, and a post-doctorate in orthodontics and dentofacial orthopedics, he co-founded The Super Dentists—one of the country's leading multi-specialty dental practices—with his business partner and wife, Dr. Nazli Keri.Over the last twenty-five years, The Super Dentists has been at the forefront of oral care innovation, utilizing the latest tools and techniques to provide patients with the safest, fastest, and most effective treatments ever. They even cut down the time it takes for braces to straighten teeth, thanks to Dr. Hoss's invention of Acceledontics—a breakthrough system that realigns teeth in a fraction of the time required by traditional braces. More recently, Dr. Hoss has launched SuperMouth, a line of revolutionary oral care products with custom tools and solutions for every age and stage of development.Dr. Hoss is a member of the American Association of Orthodontists, American Dental Association, California Dental Association, Forbes Business Council, and Newsweek Expert Forum. He sits on the Board of Counselors at UCLA School of Dentistry and is a highly sought-after expert who has been featured on NBC, ABC, FOX, CBS, and NPR affiliates nationally, as well as in hundreds of newspapers, magazines, and other media outlets.Links:https://drkamihoss.com/book/https://www.facebook.com/drkamihosshttps://www.instagram.com/drkamihoss/https://twitter.com/dr_kami_hosshttps://www.linkedin.com/company/dr-kami-hoss/

Small business owners & leaders hire Diane to help them create strategies that work. Her superpower is being a pragmatic possibilities thinker. You can do anything you want; you just can't do it all at the same time! With Diane's guidance professionals decide on goals, create an action plan, and implement that plan. She walks alongside them like guardrails, keeping them from falling off a cliff. Diane is also the author of Succeed Without Selling and the host of the Accelerate Your Business Growth podcast. Diane is a member of the Newsweek Expert Forum, and a member of the Board of the International Association of Sales Trainers. For more click here

Psychiatrist, executive coach, podcast host and 9-time bestselling author Dr. Mark Goulston shares advice for navigating the challenging interpersonal & intrapersonal situations to which every single human can relate. His signature strategies--like surgical empathy and assertive vulnerability--provide an invaluable road map to becoming a better leader, listener and communicator in everyday life. In addition to being a former UCLA professor of psychiatry and FBI/police hostage negotiation trainer, Dr. Mark Goulston hosts the "My Wakeup Call" podcast, he's a keynote speaker, and he is the author or co/author of nine books, including "Just Listen," which has been translated into 28 languages and became the top book on listening in the world. Mark is also a Marshall Goldsmith 100 Coaches executive coach and a Founding Member of the Newsweek Expert Forum. Using a process he coined and developed called “Surgical Empathy”, Mark works with clients to help them break free from counterproductive habits and behaviors while integrating new productive alternatives that enable them to fulfill their potential. Dr. Mark Goulston has hundreds of small techniques that entrepreneurs and business leaders can use to have more productive interactions, get positive results out of the people around them, and build a better culture, both at home and at work. Most recently, Dr. Goulston partnered with Jason Reid on a series called "Own the Mental Health of Your Child," that they are presenting globally through YPO and EO. Check out the full show notes at https://getleverage.com/podcast/91

Welcome to the 46th Episode of the #100MasterCoaches​ Show. In this episode, Mel interviews Inga Bielińska, MCC. Motivational. Passionate. Dynamic – these words are often used by her clients to describe her coaching style as she partners them to achieve their goals. Inga is a Master Certified Coach and she works with leaders from all over the world who undergo change, both organizational and individual, and desire to thrive managing remotely and culturally diverse teams. These leaders experience challenges and conflict moving up from managing to executive positions and learn how to be a more courageous and respectful leaders within their environment. During her career, she gained experience as a managing partner, business owner, consultant, and Board member in non-profit organizations, which helps her to bring a hands-on, credible approach to sessions. She has worked in different countries which has expanded her appreciation and understanding of cultural diversity and managing unique groups of people. She currently resides in Mountain View, California. Inga is a part of Forbes Coaches Council and Newsweek Expert Forum where she shares her expertise with those communities through her writing. She is an author of two leadership books, with her latest book being shortlisted by a major Polish business magazine for a book award. Become an ICF Certified Coach like Inga today. Start your journey here at Catalyst Coach. www.catalystcoach.live

Dr. Mark Goulston is a Marshall Goldsmith MG100 Coach, Founding Member of the Newsweek Expert Forum, author or co-author of nine books and co-host of the Wow Hmm Yes and host of the My Wakeup Call podcasts. He is a business psychiatrist and former UCLA professor of psychiatry and FBI and police hostage negotiation trainer.

Dr. Mark Goulston, M.D. is a UCLA trained business psychiatrist, Marshall Goldsmith MG100 Coach, Founding Member of the Newsweek Expert Forum and the author or co-author of nine books with his book, "Just Listen," which has been translated into 28 languages, becoming the top book on listening in the world. www.markgoulston.com Mark's newest concept is the Michelangelo Mindset, which works to “free the success within us.” www.michelangelomindset.com

Summary Welcome to another episode of the Startup Junkies Podcast! In this episode, Dr. Mark Goulston discusses navigating entrepreneurs' minds with Caleb Talley, Jeff Amerine, and Matthew Ward. Dr. Goulston is a Marshall Goldsmith's 100 coaches member, a founding member of Newsweek Expert Forum, a former FBI and police hostage negotiation trainer, an acclaimed author and renowned psychiatrist. Thanks for tuning in!   Shownotes (0:52) Introducing Dr. Mark Goulston (1:28) Psychiatry and Worldview (8:38) Psychology and Product Creation (11:10) Creating Workplace Culture (19:07) Designed Thinking (22:55) Journey of Dr. Goulston Working with Entrepreneurs (33:50) Handling Conflict as  Key to Relationships and Team Building (39:28) Youth Mental Health & Failure to Launch (43:12) Advice to Younger Self (44:51) Wrap up   Links Caleb Talley Jeff Amerine Matthew Ward Dr. Mark Goulston Markgoulston.com Get Out Of Your Own Way Defeating Self Defeat   Quotes “A visionary thinker looks at the unknown as an adventure to be lived.” - (5:59) Dr. Mark Goulston “What you have to realize is that people aren't just listening to you, they're listening for something. It's a different dynamic.” - (11:26) Dr. Mark Goulston If everybody in the company wakes up and says, ‘I can't wait to go to work', you have a good culture." - (16:52) Dr. Mark Goulston “[Entrepreneurs] What we all have in common here is we're all unemployable.” - (23:23) Dr. Mark Goulston   https://www.startupjunkie.org https://wlj.com

Mark Goulston: Talking to Crazy Mark Goulston is a Founding Member of the Newsweek Expert Forum and a Marshall Goldsmith MG100 Coach, who works with founders, entrepreneurs and CEOs in dealing with and overcoming psychological and interpersonal obstacles to realizing their full potential. He is the host of the My Wakeup Call podcast and was a UCLA professor of psychiatry for more than twenty years and is also a former FBI hostage negotiation trainer. One of his many bestselling books is Talking to 'Crazy': How to Deal with the Irrational and Impossible People in Your Life*. In this conversation, Mark and I discuss some of the key principles that are effective in diffusing difficult or irrational behavioral. When that behavior is coming from someone who seems to be a know-it-all, we explore three steps that will help you guide them towards better behavior. Key Points In his book, Mark writes about know-it-alls: They don't say, “People think I'm a jerk, and I need to change my behavior.” Instead, they say, “People dislike me because they're stupid and incompetent.” This convinces the know-it-alls that they need to double down on quashing the spirits of their victims. If you treat people like they are nuts are you are not, they will just bite down deeper on their thinking. Lean into their irrationality to change the dynamic. Most people react to know-it-alls by becoming defensive or sullen. You're better to take to opposite approach. Start by genuinely recognizing the talents and know-it-all brings to the workplace. Lead a conversation about behavior change with them by first leading with a genuine compliment about their talents. Once that is established, describe how their actions are self-defeating in a way that reinforces the strength you've highlighted. Resources Mentioned Talking to 'Crazy': How to Deal with the Irrational and Impossible People in Your Life* by Mark Goulston My Wakeup Call podcast with Mark Goulston Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Listen When Someone Is Venting, with Mark Goulston (episode 91) How to Manage Abrasive Leaders, with Sharone Bar-David (episode 290) Where You May Be Provoking Anxiety, with Erica Dhawan (episode 528) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

My guest today, Dr. Mark Goulston is a Marshall Goldsmith 100 Coaches Coach and Founding Member of the Newsweek Expert Forum. He is also a business psychiatrist who helps founders, entrepreneurs and CEOs to overcome any psychological or interpersonal challenges. He is the author or co-author of nine books with his book, "Just Listen," which has been translated into 27 languages and becoming the top book on listening in the world. For 25 years he had a subspecialty in suicide prevention and none of his suicidal patients died by suicide which he credits to Surgical Empathy, an approach he developed and introduced to the world in a recent book written during Covid entitled, Why Cope When You Can Heal? His most recent venture is Michelangelo Mindset which helps people imagine, see and realize success, happiness and fulfillment in their future just as Michelangelo did with the statue of David and all the other sculptures and paintings, including the Sistine Ceiling. Feedback & questions for the show: https://epiphanyvault.com/ Article - “Eating Disorders - ‘Enter Individuation Anxiety'” by Dr. Mark Goulston - https://thriveglobal.com/stories/eating-disorders-enter-individuation-anxiety/ Book - “Why Cope When You Can Heal” by Diana Hendel, Quint Studer, Mark Goulston MD - https://amzn.to/3iVhz2U Book - “Just Listen” by Dr. Mark Goulston - https://amzn.to/3x8A74v Follow Dr. Goulston on Twitter - https://twitter.com/MarkGoulston Follow Dr. Goulston on IG - https://www.instagram.com/markgoulston/ Dr. Goulston's website - http://markgoulston.com/ My Wakeup Call Podcast with Dr. Mark Goulston - https://podcasts.apple.com/us/podcast/my-wakeup-call-with-dr-mark-goulston/id1439752757 Audio Course - Defeating Self-Defeat - Use code DEFEAT to listen for free. - http://himalaya.com/defeat

Dr. Mark Goulston has gone out of the box regarding treatment for his suicidal patients, and so far, it's worked. His Why of Challenge has propelled him to think differently when handling different cases and to challenge treatments that just don't work. This is what drove him to develop a new approach: Surgical Empathy. Mark is a psychiatrist, author, a Founding Member of Newsweek Expert Forum, and a Marshall Goldsmith MG100 Coach. Unravel his viewpoint and understand the method to his approach as he sits down with host Dr. Gary Sanchez. Mark shares enlightening anecdotes and meaningful advice that may be just what you need. Learn how to ask the right questions and look beyond the obvious to truly understand not only others but also yourself.Love the show? Subscribe, rate, review, and share! https://whyinstitute.com/ See acast.com/privacy for privacy and opt-out information.

Yuri Kruman talks about Getting Out of the Vicious Cycle to a Virtuous One in The Coffee With Coaches Podcast.  Yuri is the CEO of HR, Talent & Systems Consulting, an award-winning HR consultancy. An Interim CHRO, he is also a certified SHRM-SCP, as well as a sought-after speaker and expert on HR, Digital Transformation, and Employee Experience (EX). Yuri is a Newsweek Expert Forum and Forbes Coaches Council member and contributor to Forbes and Entrepreneur. To learn more about The Coffee With Coaches podcast, please visit: https://boxer.agency/coffee-with-coaches/