Podcasts about musclepharm

MusclePharm might seem the same to you…but it's radically different from my POV! But for anyone new to these quarterly content pieces, FitLife Brands sells more than 250 SKUs across 13 supplement brands…each with a slightly different product portfolio and sales channel strategy. In total, the FitLife Brands portfolio is sold through more than 20K retail locations globally. But throughout this content, you'll hear me categorize the FitLife Brands portfolio into three segments: Legacy FitLife Brands, Mimi's Rock Corporation, and MusclePharm. In the first quarter of 2025, FitLife Brands Inc. (NASDAQ: FTLF) had revenues of $15.9 million...which was down 4% YoY. But while there's strategic initiatives going on that involve the legacy FitLife Brands and Mimi's Rock segments, the most intriguing activity within FitLife Brands is also currently its smallest segment (i.e. MusclePharm). In the first quarter of 2025, MusclePharm segment revenue was just under $2.0 million...which decreased 6% YoY. And maybe you're hearing that result…thinking to yourself “that's not too terrible,” but I'll explain just how terrible that internal thought actually is about these MusclePharm quarterly numbers. I was quite confident that FitLife Brands understood it's a marathon (and not a sprint) with MusclePharm. Moreover, the last 5-7 years of MusclePharm brand mismanagement had provided a sizable amount of unlocked value that was just waiting to come out. Furthermore, doing the required “hard work” upfront to rebuild the foundation of MusclePharm for the long haul would inherently unlock enough short-term financial results to appease shareholders around the acquisition ROI. Yet…that's not happening right now! Instead, FitLife Brands has surprised me (and not in a good way), believing it would be better served in reaching arbitrary segment-level financial goals by not learning from various past MusclePharm experiences (like what became major underlying drivers of its bankruptcy) or how FitLife Brands is chasing a ready-to-drink beverage mirage with zero “route-to-market” expertise. When product-based differentiation proves unable to provide a long-term defensible moat within low barriers-to-entry CPG categories like sports nutrition, distinctiveness can transform a product from commodity into a perfect experiential foundation for brand storytelling. It's the strategic substance with signature style that sets your CPG brand apart from the landscape of lesser alternatives. And throughout the initial first-half of the “athletes' company” existence, MusclePharm had a distinctive brand identity that absolutely defined and then delivered its authentic self. But when FitLife Brands acquired MusclePharm in late-2023, it wrongfully assumed MusclePharm still had ample distinctiveness in the marketplace…or at least a sufficient amount to trigger emotional responses with enough consumers to justify its current strategic gameplan. That was a miscalculation…one that I believe will require FitLife Brands to thoroughly contemplate its strategic decision to “sprint the race without knowing its distance.” Finally, I end on a more positive note...examining the Russell 2000 Index inclusion possibility and likely M&A announcements coming soon with FitLife Brands.Doss is the first Adaptive Resource Platform (ARP). Book a live demo here.

Within my last quarterly content piece on FitLife Brands, I outlined my utter shock around leadership's inability to learn from past MusclePharm experiences and how “becoming a victim of product line extension creep” became a major underlying driver of its failure. Though, the strategic decision by FitLife Brands…pandering to a retailer request for this (or that) exclusive MusclePharm line extension, is an immaterially small mistake compared to launching MusclePharm Combat Ready ready-to-drink protein shakes. But for anyone new to these quarterly content pieces, FitLife Brands sells more than 250 SKUs across 13 supplement brands…each with a slightly different product portfolio and sales channel strategy. In total, the FitLife Brands portfolio is sold through more than 20K retail locations globally. But throughout this content, you'll hear me categorize the FitLife Brands portfolio into three segments: Legacy FitLife Brands, Mimi's Rock Corporation, and MusclePharm. In the fourth quarter of 2024, FitLife Brands Inc. (NASDAQ: FTLF) had revenues of $15 million…which was up 13% YoY. But though that YoY growth rate obviously looks strong, it's important to remember that those reported results were greatly impacted by the MusclePharm acquisition that closed in October 2023. While there's strategic initiatives going on at legacy FitLife Brands and Mimi's Rock, the most intriguing segment within FitLife Brands is also currently its smallest...MusclePharm. In the fourth quarter of 2024, MusclePharm segment revenue was $2.8 million. And while the full-year 2024 sales channel mix of MusclePharm was evenly split between wholesale and online revenue…the fourth quarter started to signal that the brand's biggest long-term commercial opportunities will come from offline retailers. I was quite confident that FitLife Brands understood it's a marathon (and not a sprint) with MusclePharm. Moreover, the last 5-7 years of MusclePharm brand mismanagement had provided a sizable amount of unlocked value that was just waiting to come out. Furthermore, doing the required “hard work” upfront to rebuild the foundation of MusclePharm for the long haul would inherently unlock enough short-term financial results to appease shareholders around the acquisition ROI. Yet…that's not happening right now! Instead, FitLife Brands has surprised me (and not in a good way), believing it would be better served in reaching arbitrary segment-level financial goals by deciding to chase various mirages. FitLife Brands has meaningfully begun almost zero of the “hard work” required in rebuilding connection and trust with customers, reconstructing the brand story, rebuilding community, and bringing it all to life with layers of compelling content. And because FitLife Brands decided sprint through the MusclePharm turnaround plan…instead of being strategically conservative to rebuild the foundation for future growth opportunities at MusclePharm, it will undoubtedly expose its weaknesses even more prominently (and create unnecessary burden) across the entire organization.

It took only a year, but it seems MusclePharm has again become a victim of product line extension creep. For those unaware, the supplement brands that are within the FitLife Brands portfolio are now categorized in three segments: Legacy FitLife Brands, which is broken into two sub-segments…NDS Products (which are a collection of brands mostly sold in the GNC franchise system), iSatori Products (which are a collection of brands sold through a diversified retail mix), and then Mimi's Rock Corporation Products (which are a collection of brands mostly sold on Amazon), and MusclePharm. In total, the FitLife Brands portfolio is sold through more than 20,000 retail locations globally. In the third quarter of 2024, FitLife Brands Inc. (NASDAQ: FTLF) had revenues of $16 million…which was up 15% YoY. But though that YoY growth rate obviously looks strong, it's important to remember that those reported results were greatly impacted by the MusclePharm acquisition that closed in October 2023. While there's strategic initiatives going on at legacy FitLife Brands and Mimi's Rock, the most intriguing segment within FitLife Brands is also currently its smallest...MusclePharm. In the third quarter of 2024, MusclePharm segment revenue was $2.5 million. And if you were wondering about YoY comparatives, let's just say the Eric Hilman run MusclePharm bankrupt version outsold this current version. But that's probably an apples-to-oranges comparison because Eric Hillman was focused on survival by any means necessary, and FitLife Brands is attempting to make strategic business decisions that support and optimize long-term growth. But while the sales channel mix of MusclePharm is currently 50/50 wholesale and online…it's very likely the brand's biggest long-term opportunities will come from offline retail. FitLife Brands has been making progress with new wholesale partners…noting that it secured placement for MusclePharm's Combat Sport protein bars in several regional grocery and convenience chains. Moreover, FitLife Brands also announced that it would be launching a new advanced premium product line extension called MusclePharm Pro Series. The product lineup is said to currently consist of nine SKUs…and will be sold exclusively at The Vitamin Shoppe starting in the first quarter of next year. And here we go again! This has been a central theme within the MusclePharm story for much of the last decade…and what ultimately killed the sports nutrition brand. MusclePharm has chased off-brand trend after off-brand trend through line extensions…totally wrecking any semblance of what the brand stands for, and basically losing all emotional connection with consumers. Instead of supporting the brand/customer long-term, MusclePharm focused on pandering to retailer requests for this (or that) exclusive line extension. And while line extension creep at MusclePharm obviously started way before the acquisition, it's surprising that FitLife Brands didn't highlight that underlying driver of failure and learn from those past experiences. But all this shows me is that FitLife Brands still has no vision around MusclePharm. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Cory Gregory was once a coal miner and raised in a trailer and since has made a significant impact in the fitness industry. He is known for his deep knowledge of strength training, nutrition, and entrepreneurship. Cory is a co-founder of several successful fitness ventures, including the highly popular supplement company MusclePharm, where he partnered with industry leaders. Throughout his career, Cory has collaborated with icons like Arnold Schwarzenegger, Tiger Woods, and Louie Simmons. He has also been a key sponsor of the UFC, supporting events inside the octagon, and has worked with numerous professional athletes and entertainers. Cory's impressive fitness achievements include landing on 13 magazine covers and squatting 694.4 lbs at 181 lbs in a drug-tested division. Cory's latest passion is helping others transform their mindsets so they can live healthier, more fulfilling lives. Today on the show we discuss: how to develop an unbreakable mindset, why your goals must be black and white in life, how to build momentum and dominate long term, how to eat and workout to build muscle and burn fat, how to effectively make progress with your health transformation, the dark side of being too lean and much more. Thanks to this episodes sponsor: Kion Supplements Click here to try Kion supplements and save 20%: getkion.com/adversity  ⚠ WELLNESS DISCLAIMER ⚠ Please be advised; the topics related to health and mental health in my content are for informational, discussion, and entertainment purposes only. The content is not financial advice. Always seek the advice of your health or mental health professional or other qualified health provider with any questions you may have regarding your current condition. Never disregard professional advice or delay in seeking it because of something you have heard from your favorite creator, on social media, or shared within content you've consumed. If you are in crisis or you think you may have an emergency, call your doctor or 911 immediately. If you do not have a health professional who is able to assist you, use these resources to find help: Emergency Medical Services—911 If the situation is potentially life-threatening, get immediate emergency assistance by calling 911, available 24 hours a day. National Suicide Prevention Lifeline, 1-800-273-TALK (8255) or https://suicidepreventionlifeline.org.  SAMHSA addiction and mental health treatment Referral Helpline, 1-877-SAMHSA7 (1-877-726-4727) and https://www.samhsa.gov Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's big data world, sage advice like “follow your intuition” too often gets criticized within business settings. Yet, having deep domain expertise can improve your intuition breadth and depth…allowing your brain to unlock the powers of pattern-matching…and the ability to more consistently predict what will happen next. And as you'll hear in this episode, I didn't need to question how I came to a particular conclusion the first time seeing the early concept for SALUD…I just knew the hydration brand had “winner” written all over it! But maybe I'm giving my “gut” too much credit…and overlooking my 12+ year history with SALUD's co-founder Tyler McCann. And while us two “outsiders” didn't spend too much time together at MusclePharm, “The Athletes Company” did form the foundation for our supplement industry knowledge. But beyond briefly talking through some of the most interesting moments from MusclePharm, Tyler and I discuss some of the great/bad/ugly strategic lessons that became iterative direct applications within the commercialization of SALUD. Moreover, we talk through some of the “drivers of demand” (and categorical trends) over the last decade that created massive opportunities within the supplement industry…many of which helped SALUD become a hypergrowth brand. Also, Tyler and I cover the strategic approach at SALUD…including its authentic cultural branding strategy, focused product portfolio, sales channel strategy, and how it has built strong initial brand awareness through scrappy partnerships…leaving many untapped “significant large deals” until the timing is right. Finally, I provide Tyler my “grand vision and goal” for SALUD…that I think even surprised him! But these are just some of the interesting topics we chatted about in this episode... FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Is FitLife Brands “the little supplement brand portfolio” that could? For those unaware, the supplement brands that are within the FitLife Brands portfolio are now categorized in three segments: Legacy FitLife Brands, which is broken into two sub-segments…NDS Products (which are a collection of brands mostly sold in the GNC franchise system), iSatori Products (which are a collection of brands sold through a diversified retail mix), and then Mimi's Rock Corporation Products (which are a collection of brands mostly sold on Amazon), and MusclePharm. In total, the FitLife Brands portfolio is sold through more than 20,000 retail locations globally. In the second quarter of 2024, FitLife Brands Inc. (NASDAQ: FTLF) had revenues of $16.9 million…which was up 15% YoY. But though that YoY growth rate obviously looks strong, it's important to remember that those reported results were greatly impacted by the MusclePharm acquisition that closed in October 2023. While there's strategic initiatives going on at legacy FitLife Brands and Mimi's Rock, the most intriguing segment within FitLife Brands is also currently its smallest...MusclePharm. In the second quarter of 2024, MusclePharm segment revenue was $2.7 million. And if you were wondering about YoY comparatives, let's just say the Eric Hilman run MusclePharm bankrupt version outsold this current version. But that's probably an apples-to-oranges comparison because Eric Hillman was focused on survival by any means necessary, and FitLife Brands is attempting to make strategic business decisions that support and optimize long-term growth. Though the most notable aspect of this earnings report didn't come from the increased segment-level financial data provided by FitLife Brands, but because of what CEO Dayton Judd didn't say about MusclePharm. Maybe everyone didn't catch it, but he had a much more cautious (even reserved) vibe when talking about the MusclePharm outlook (and associated strategic plan). That being said, I'd rather leadership share “lower ambitions” publicly and drive higher ambitions internally to outperform expectations…compared to talking about launching “high risk, high reward” product categories like RTD beverages that FitLife Brands has zero applicable knowledge of historically and would honestly be a corporate strategic misalignment without major shifts. MusclePharm is currently the “most significant organic growth opportunity” at FitLife Brands, but it can also be what creates unnecessary burden (especially margin wise) on the entire company. Investing in brand growth through promotional offers or increased digital advertising spend is necessary, but FitLife Brands needs to ensure it doesn't get overly aggressive trying to restore MusclePharm back to a level it will never reach again. That being said, I'm quite confident FitLife Brands understands it's a marathon (and not a sprint) with MusclePharm. So, where can FitLife Brands find “easy growth” in the next 12 to 18 months? Even with two sizable acquisitions in the last year, FitLife Brands has already publicly stated its currently electing to build cash as it continues to evaluate M&A opportunities. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Is there a hidden meaning behind FitLife Brands calling MusclePharm “our most significant organic growth opportunity”? For those unaware, the supplement brands that are within the FitLife Brands portfolio are now categorized in four segments…NDS Products (which are a collection of brands mostly sold in the GNC franchise system), iSatori Products (which are a collection of brands sold through a diversified retail mix), Mimi's Rock Corporation Products (which are a collection of brands mostly sold on Amazon), and then MusclePharm Products (which was acquired on October 10, 2023). In total, the FitLife Brands portfolio is sold through more than 20,000 retail locations globally. In the first quarter of 2024, FitLife Brands Inc. (NASDAQ: FTLF) had revenues of $16.5 million…which was up 54% YoY. On face value that obviously looks impressive, but you had both the Mimi's Rock and MusclePharm acquisitions that happened in 2023 and greatly impacted the comparable growth percentage. If you look at the revenue from a QoQ perspective, FitLife Brands revenues increased around 24%. While there's strategic initiatives going on at legacy FitLife Brands and Mimi's Rock, the most intriguing segment within FitLife Brands is also currently its smallest...MusclePharm. In the first quarter of 2024, MusclePharm segment revenue was $2.1 million. And if you were wondering about YoY comparatives, let's just say the Eric Hilman run MusclePharm bankrupt version outsold this current version. But that's probably an apples-to-oranges comparison because Eric Hillman was focused on survival by any means necessary, and FitLife Brands is attempting to make strategic business decisions that support and optimize long-term growth. Despite that, MusclePharm revenue on Amazon is growing MoM, with platform subscriber growth continuing to be strong. And what might be helping that of late is the return of MusclePharm Combat protein bars that were relaunched in April. But I'm fearing that FitLife Brands might be getting excited about early indicators of sales performance, getting overly-confident, and might be getting caught up in the last (and biggest) part of that old MusclePharm sales playbook. And CEO Dayton Judd even had to take jabs last quarter's comments I made about “launching more and more products” before then in the same breath going mentioning FitLife Brands was exploring the product format “no-no zone” I talked about with RTD beverages...whether that's an energy drink or protein shake. But I'll breakdown all the strategic elements within the recent FitLife Brands announcement...including how it impacts projected margins and how that relates to FitLife Brands future supplement industry M&A strategy overall. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

FitLife Brands gave more than 25 million reasons why it believes in the MusclePharm turnaround. So, why am I not impressed? For those unaware, the supplement brands that are within the FitLife Brands portfolio are now categorized in four segments…NDS Products (which are a collection of brands mostly sold in the GNC franchise system), iSatori Products (which are a collection of brands sold through a diversified retail mix), Mimi's Rock Corporation Products (which are a collection of brands mostly sold on Amazon), and then MusclePharm Products (which was acquired on October 10, 2023). In total, the FitLife Brands portfolio is sold through more than 20,000 retail locations globally. In the fourth quarter of 2023, FitLife Brands Inc. (NASDAQ: FTLF) had revenues of $13.3 million…which was up 148% YoY. On face value that obviously looks impressive, but you had both the Mimi's Rock and MusclePharm acquisitions that happened in 2023 and greatly impacted the comparable growth percentage. If you look at the revenue from a QoQ perspective, FitLife Brands revenues declined around 4.3%. While there's strategic initiatives going on at legacy FitLife Brands and Mimi's Rock, the most intriguing segment within FitLife Brands is MusclePharm. But even though MusclePharm was owned for the vast majority of Q4, its contribution to the FitLife Brands quarterly performance was immaterial because they needed to procure inventory (as basically no inventory was acquired in the asset purchase), and they needed to negotiate new retail agreements with MusclePharm's existing wholesale customers. So, what that all means is the MusclePharm business really didn't begin ramping up in terms of both wholesale and online sales until this current first quarter of 2024. Because of that…FitLife Brands gave some additional forward-looking statements based on preliminary first quarter numbers to show the early turnaround progress at MusclePharm. In the first quarter of 2024, MusclePharm segment total quarterly revenue will be around $2.25 million. That's a slight drop in revenue YoY from the 2023 bankrupt MusclePharm era and even a more significant drop from the $3.8 million in Q3 revenue the company generated before the FitLife Brands acquisition. So, then what is needed for FitLife Brands to turnaround MusclePharm? FitLife Brands isn't looking to hit a homerun with the MusclePharm turnaround…or so I thought before I heard the comments on the earnings call and them sharing a new element of the strategic gameplan. But I'm fearing that FitLife Brands might be getting excited about early indicators of sales performance, getting overly-confident, and might be getting caught up in the last (and biggest) part of that old MusclePharm sales playbook…launching more and more new SKUs. I'll breakdown all the strategic elements within the recent FitLife Brands announcement that they're bringing back the MusclePharm Combat Crunch protein bars...including how it impacts projected margins within the MusclePharm segment, how that relates to FitLife Brands return on investment, and future supplement industry capital deployment strategy overall. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠LINKEDIN⁠⁠ ⁠⁠YOUTUBE⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TWITTER⁠⁠ ⁠⁠INSTAGRAM⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠FACEBOOK⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

MusclePharm brings back its multivitamin Multi-V with a few changes, VMI Sports still hard at work on its premium pre-workout K-XR Elite, Axe and Sledge makes things more well-rounded in its all-in-one Intake pre-workout, SmartSweets' Easter-themed Berry Bunnies and Tropical Eggs, and GNCX Innovations now available at GNC with four prototype products

After a month of owning MusclePharm…has FitLife Brands given us any hints of what's to come next? For those unaware, the supplement brands that are within the FitLife Brands portfolio are categorized in three segments…NDS Products (which are a collection of brands mostly sold in the GNC franchise system), iSatori Products (which are a collection of brands sold through a diversified retail mix), and the recently acquired Amazon-focused brands within Mimi's Rock Corporation. In total, the FitLife Brands portfolio is sold through more than 20,000 retail locations globally. In the third quarter of 2023, FitLife Brands Inc. (NASDAQ: FTLF) had revenues of $13.9 million…which was up 67% YoY (yet all quarterly growth plus more was attributed to the February 2023 acquisition of Mimi's Rock affecting the comparatives). In a short amount of time post-acqusition of Mimi's Rock, FitLife Brands has been able to cut around $3.5 million in annualized SG&A costs. This strategic activity confirms what I've stated in the past about the company being sound operators that lean towards fiscal conservatism, but I'm still a bit weary on how this will play out with adding in MusclePharm, a second “major” acquisition that happened within about eight months. FitLife Brands officially closed the $18.5 million acquisition of the bankrupt MusclePharm on October 10, 2023. So, are we to expect that FitLife Brands will utilize the same Mimi's Rock integration gameplan with MusclePharm? In this content, I'll predict the likely strategic turnaround plan at MusclePharm that includes rebuilding the Assault pre-workout platform and refining the Combat protein platform. While it's silly to believe that MusclePharm won't require a whole bunch of energy put towards turnaround efforts, I think FitLife Brands leadership is underselling its potential in 2024. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

It has been over six months since my last MusclePharm bankruptcy update, but don't misinterpret that silence as somehow indicating the court proceedings must have been good vibes only. If you followed my Bang Energy bankruptcy content, you know that process took around 260 days. But it was complex, involving creditor claims in the billion-dollar range…and had that infamous hostile takeover element to it! Surprisingly enough…the MusclePharm bankruptcy has taken even longer, though with far less in creditor claims. Why? Well…that likely could be pointed in the direction of the previous largest shareholder, CEO, and Chairman of MusclePharm, Ryan Dexler. Even though almost all secured and unsecured creditors agreed on the proposed path forward for liquidating the remaining assets and value of MusclePharm, Ryan Dexler took various legal actions against Empery Asset Management. And this is understandably so…as Ryan Dexler put many millions of his own capital into MusclePharm over the years. But within the Empery collateralized loan that got MusclePharm in this mess, there was a clause within the signed intercreditor/insubordination agreement that disallows Ryan Drexler the ability to file legal challenges. So, after the courts enforcement of that Empery document, and the its approval of the asset purchase and sale agreement for MusclePharm this past week...we might have a new strategic acquiror of the legacy sports nutrition brand. While there's still some details that need to be worked out before you see this information spread across the press release news wires, the strategic commentary in the latter part of this content will assume the “stalking horse bid” with FitLife Brands, Inc. (NASDAQ: FTLF) works out. Moreover, I'll update you on the recent evolution within the brand portfolio and how that triggered a much needed sales channel diversification at FitLife Brands. Finally, I'll run through how Eric Hillman performed (in terms of financial metrics) over the last 10 months as MusclePharm CEO. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

It's crazy to think that I started working in the supplement industry 17 years ago! While most believe that MusclePharm was where everything started for me, I actually got my first supplement industry job when I was in college getting my undergraduate degree. As a contributor on the Bodybuilding.com Forums in 2006, I caught the attention of BEAST and was asked to join their sports nutrition brand as internet company rep...which today would be akin to a combination of digital jobs like community management, social media strategist, and customer service rep. That led to BEAST founders Tony and Maria Alteri giving me more and more opportunities that eventually saw me traveling the country to raise brand awareness. The 3ish years I was employed by BEAST was great, but after graduating with my MBA in 2009...I left the supplement industry for a few years until returning to take the MusclePharm role. That wild experience gave me the confidence to launch J. Schall Consulting 11 years and grow it into the premiere strategy consultancy that covers the emerging and intersecting categories of functional food, beverage, and nutritional supplements. But that story was to say that I likely wouldn't be who I am today without the help of BEAST. But I recently found out that the IP portfolio that includes all rights to the highly recognizable and trusted BEAST brand was for sale. While its natural that I played out scenarios in my mind about buying BEAST myself, I concluded that it wouldn't be the right move for me at the time because of conflicts of interest with my consulting client base. That being said, the BEAST IP asset portfolio is full of a hodgepodge of short-term value that can be turned on day 1 and long-term opportunity, but also will obviously take the right interested buyer to extract it all out to the largest potential. So, for funsies...I ran through some possible fun interesting “right” acquirors that includes MrBeast, Marshawn Lynch (aka Beast Mode), Monster Beverage, and other fitness influencers like that use Beast, Beast Mode, or other similar protected words in their personal branding. But I'll also cover the most likely acquirors…which I believe would be the three-headed monster of a BEAST competitor in the supplement market, a supplement retailer that would turn it into a pseudo private label ala 1st Phorm, or a supplement industry contract manufacturer. These bolt-on acquisitions or vertical integration M&A moves provide the most strategic value compared to say a value-seeking PE firm that doesn't have complimentary assets. I'm sure there's a number of other M&A ideas that could fit here…but more than anything, I hope whoever acquires the BEAST IP assets can be a great shepherd to the almost three-decade-old brand that gave me my start in the supplement industry. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

He's been a teammate, player or business associate with some of the biggest names in sports: Peyton Manning, Tony Dungy, John Elway, Tiger Woods and Arnold Schwarzenegger to name a few. Throughout Brad Pyatt's football career he networked and learned from the best of the best. It started at Arvada West High School when he played under a brand-new high school coach named Dave Logan and the Wildcats won a state championship in 1997. The wide receiver was heavily recruited and opted for Kentucky under Hal Mumme where the “Air Raid” offense was popularized and eventually copied by many college and NFL teams. While Brad made receptions look easy at Kentucky, the game wasn't easy on his body and he missed Colorado. He finished his college career with a year at UNC in Greeley where he soaked up knowledge from legendary head coach Kay Dalton. Brad caught on with Indianapolis as an undrafted free agent in 2003 and stayed with the Colts for three seasons, again learning and watching some of the best players and coaches. Unfortunately, the injuries piled up in the NFL just like they did in college. After leaving the Colts, he played a couple seasons with Elway's Colorado Crush Arena team and was done… with football. After football, the business side of Brad took over and he started MusclePharm which grew to a $170 million a year business with big-name endorsers. A couple years before he left to start more business ventures, Brad became the head coach of his alma mater in 2014. When he interviewed for the job, he presented a 10-year plan to bring A-West football back to what it was when he played. It's working.

We're LIVE from the Max Effort Muscle booth at the 2023 Arnold Classic in Columbus, OH. On this week's episode we dive into the past with consultant and master strategist, Joshua Schall. We dive into Josh's start in the supplement industry, how he came to be at MusclePharm, and how he's evolved into the industry expert he is today. Tune in! -- Follow The Roundtable on Social Media! Cory IG: https://www.instagram.com/corygfitness/ Cory Twitter: https://twitter.com/corygfitness Cole IG: https://www.instagram.com/colesusac/ Cole Twitter: https://twitter.com/ColeSusac Daniel IG: https://www.instagram.com/smallarmzdanny/ Daniel Twitter: https://twitter.com/smallarmzdanny Trae IG: https://www.instagram.com/traevondier/ Trae Twitter: https://twitter.com/TraevonDier

Just like midnight changes everything for Cinderella, MusclePharm did something right before the start of the intellectual property public auction that also changes everything. While MusclePharm being the Cinderella “underdog story” of the sports nutrition industry might be a huge stretch, the company is certainly down on its luck and dreaming of a better life someday. To even have the chance at a better life, we must swap an important detail around in this Disney story. Instead of the fairy godmother, MusclePharm has the United States Bankruptcy Court District of Nevada. Yes, many of you already read the headlines, but on December 15, 2022, MusclePharm filed voluntary petitions for protection under Chapter 11 of the Bankruptcy Code. Why did it take me so long to get this MusclePharm bankruptcy content created for you? Well…at first the bankruptcy filing was quite bare, which signals to me that it was obviously rushed. So, I waited for more details to emerge because I wasn't going to make content on boiler plate nonsense that just wastes everyone's time. But what started slow, sped up fast, and in the last about 80 days, there's been about 300 court documents (and counting) that amounts to more than 1000 pages. I've read through much of that in hopes that I can provide facts on the MusclePharm bankruptcy and breakdown what everything ultimately means for the company and the entire sports nutrition market. This includes a hedge fund battle between a portion of the hedge fund Empery Asset Management and White Winston, a list of the major creditors in the MusclePharm bankruptcy case, confirmation that Eric Hillman is CEO and an update of January 2023 financial progress, and what's the likely post-bankruptcy path for the legacy sports nutrition brand MusclePharm. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

Today my guest is Cory Gregory. Cory has been a fitness entrepreneur for more than 20 years, creating several incredibly successful business such as MusclePharm, Max Effort Muscle, and CoryGFitness.com, while learning directly from the titans of the industry in Arnold Schwarzenegger and Louie Simmons. In this conversation Cory and I touch a lot of different corners, including; Cory's time in the coal mines and how that helped him develop a successful mindset, learning from Arnold and Louie and some of the lessons he gleaned from them, experimenting on himself with things like 800 meters of lunges, squatting every day, and not being afraid to fail an anything. This episode is brought to you by Wild Rivers Coffee Company. Check them out and support the people that support the show. Use the code NOMAD for 15% off your order. Wild Rivers Coffee Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when a bunch of shred zepplins, swolezillas, and Broseidons circle around a stack of price inflated sports nutrition products and start making event predictions about the supplement industry? This will basically be the personification of that imaginary scenario! My one big rule for these annual prediction lists is that I don't allow carryover from previous years. Additionally, since these are "outlandish" predictions, I try and take Happy Gilmore level swings. The second rule was put in place because it optimizes for entertainment, but it also makes for killer “I told you so” callout clips if I get any of these correct. That being said, one disclaimer because I don't want those pesky federal agencies contacting me…I do not have insider information on any of these mentioned predictions and this list was thrown together for entertainment purposes only. I say that because outlandish or not…I've gotten lucky about 40 percent of the time on these predictions throughout the years. Some fun correct ones were, (1) predicting BBCOM would get acquired in 2019 (2) GNC getting taken private through bankruptcy in 2020 (3) GHOST Energy outselling its supplements in 2022. We also could still see some outlandish predictions come true years later like a pair from the 2019 edition that said AB InBev would buy Bang Energy and MusclePharm would be taken private. But in no particular order, here are my five supplement industry event predictions that could happen in 2023: Year of the Bankruptcy (or Fire Sale) Nutrabolt (C4 Energy) Goes Public GHOST Energy Becomes the Fifth-Largest Energy Drink Brand MyProtein (THG Nutrition) Has a Impressive Bounce Back Year Nestle Health Science and Unilever Both Make Another Supplement Brand Acquisition And then finally this year's bonus prediction with no explanation…Laird Superfood gets acquired. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

If you watched to my last content about the (not yet officially announced) new CEO at MusclePharm, I unfortunately had to leave you on this sort of cliffhanger. While I was alerted about the MusclePharm intellectual property (IP) portfolio sale a few days before that content was published, it wasn't my place to break that news publicly and I provided my reasoning for that to stay transparent with my audience. But this content will get the important stuff, such as why MusclePharm is selling a collection of its intellectual property, what IP was up for sale, and what are some paths for MusclePharm after this public auction. Additionally, I'll explain the accounting issues that are making those possible paths unpredictable. Despite the unknowns severely outweighing the limited public information available, I take a shot in the dark on where I think things could go…(1) bankruptcy (2) bolt-on acquisition or vertical integration M&A move provides strategic value (3) private equity or investment firm buys and simply lease back the IP to MusclePharm, collects payments, and let the new CEO Eric Hillman operate without interference. All I know is a "Part 3" is likely going to be needed soon! FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

MusclePharm (OTCMKTS: MSLP) has a new CEO and every supplement industry veteran will recognize his name. At the time of filming this content, the CEO change isn't exactly public information yet, but I can confirm that it's Eric Hillman. Who is "Big E", which he has been signing off on MusclePharm social media interactions? Eric Hillman is the co-founder of the supplement industry distributor Europa Sports Products (now known as Europa Sports Partners). After acquiring its second-largest competitor Lone Star Distribution in 2016, the combined revenue of the company reached around half a billion dollars. So, even though Europa Sports Partners is much smaller today, Eric Hillman is a strong businessman and has value here as the CEO. I give him all my respect for what he built at Europa Sports Products and the overall impact he had in building and growing the sports and active nutrition market. But the MusclePharm that Eric Hillman is being handed needs A LOT. The chance of getting back to the heyday of MusclePharm, both in influence/impact and revenue, is a statistical anomaly, but even clawing back to the level of the last few years will be extremely tough. So, I'll explore what went wrong during the Ryan Dexler era at MusclePharm and explain if I believe Eric Hillman really help turn the company around. Disclaimer: I kept this "short and sweet" because there's going to be a part 2. Don't ding me for the cliffhanger, but for ethical reasons I'm not going to disclose until I see public mentions. Europa Sports Products (May 2021 Content) FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

elitefts Limited Edition Apparel: https://www.elitefts.com/shop/apparel/limited-edition.html   Support and help the Podcast grow by Joining The Crew: https://glow.fm/davetatestabletalk/     Cory Gregory takes a seat in this 151st podcast episode of Dave Tate's Table Talk.    Cory Gregory is a serial fitness entrepreneur, leader in the nutrition industry, and a top training expert. Cory worked as an underground coal miner to save money for college until he opened his first gym at the age of 20. Cory co-founded Musclepharm, which sold over a half billion dollars worth of product in the seven years he was with the company.  Max Effort Muscle, his second sports nutrition brand, has been gaining steam fast in the direct-to-customer market since its inception in 2016. Cory is also the co-founder of The Old School Gym, an invite-only training facility in Granville, Ohio.  Cory has multiple elite totals in the 181 and 198 weight classes. He's competed in 15+ drug-free bodybuilding events, winning his NMA pro card in 2019, and has graced the cover of 13 fitness magazines. Check out his online programming and nutrition app,    Corygfitness: https://corygfitness.com/plans/   Cory's IG: https://www.instagram.com/corygfitness/   ABOUT THE HOST   Dave Tate is the founder and co-owner of elitefts.com. He is the author of twenty books and has logged more than 40,000 hours of training and consulting. Dave is married to elitefts co-owner Traci Arnold-Tate, and they reside in London, Ohio, with their two sons. Personal Credo: Live, Learn, Pass on™.   Dave's IG: https://www.instagram.com/underthebar/?hl=en     SPONSORS   Marek Health    Marek Health is the telehealth platform that connects customers to partnered providers focusing on hormone optimization and preventative medicine—offering self-service labs at great prices and guided optimization.     www.MarekHealth.com/tabletalk Use Code Tabletalk for 10% off your first order. Also, check out the Table Talk Panel: www.MarekHealth.com/tabletalk   LMNT   A tasty electrolyte drink mix.     https://DrinkLMNT.com/TABLETALK for a FREE 8-flavor sample pack with any purchase!    elitefts   If you can put it in a gym bag or load weight on it, we have you covered.     https://www.elitefts.com/ Use Code TABLE TALK for 10% off your first elitefts order.   SUPPORT THE SHOW   All profits from elitefts Limited Edition Apparel, Table Talk Coffee, and Team elitefts Workouts, Programs, and Training eBooks support Dave Tate's Table Talk Podcast. Shop these elitefts items: https://www.elitefts.com/content/table-talk/   Support Dave Tate's Table Talk podcast by joining the crew.  https://glow.fm/davetatestabletalk/    elitefts Shop: https://www.elitefts.com/

https://blog.priceplow.com/podcast/brent-laffey-armada-nutrition-074 Brent Laffey of Armada Nutrition — a premier contract supplement manufacturer — re-joins the PricePlow Podcast to talk about Armada's expansion. Armada is well-known for producing some of the world's most popular supplements in their highly-acclaimed Tennessee facility, but now they're expanding with an even larger facility in Salt Lake City, Utah. We bring Brent onto the show to talk about Armada's history, its other closely-related businesses (such as Prinova of the NAGASE group), supplement technologies such as blending, and the extraordinary amount of testing Armada performs on the products they produce. Then we get into the Utah expansion, which marks a major upgrade in the company's capabilities and throughput. Along the way, you'll learn about flavor technology, industry careers, and even types of dairy used in different whey proteins. This is an incredibly informative episode for any supplement user or entrepeneur, highlighting how to do things the right way — a stark difference from episode #027, where we last invited Brent on the podcast to discuss the ABH Pharma indictment / scandal. The Armada way is clearly the better way. Video Version: https://www.youtube.com/watch?v=6BRas9xHiKM Show Notes: The History and Future of Armada Nutrition (0:00) – Introductions (1:00) – Discussion of Brent's background (3:50) – Founding Armada Nutrition (4:40) – Scaling Armada in Tennessee (6:30) – Focusing on flavoring (7:26) – Buying the Capstone facility after the MusclePharm blow-up (9:32) – Industry Transparency (12:40) – Prinova's Flavoring (14:30) – Exclusive flavors (17:35) – Are brands moving to control their supply chains? (19:50) – Armada's new Utah facility (21:28) – Does Armada have any job listings for entry-level positions? (22:30) – Careers in Contract Manufacturing (23:18) – Is humidity a factor when deciding on a location? (23:58) – Utah facility details (24:55) – Blending (27:45) – The TikTok girl who sold supplements from a blender (29:00) – How involved is Brent in flavor reviewing and tasting? (32:50) – Blending – How do you avoid having hotspots in a scoop? (34:50) – Rauwolfia Example – How to spread very small doses? (37:00) – Where do the carbs come from in a lot of these products? (39:00) – How many lab tests are performed on a standard pre-workout supplement? (39:53) – Armada's third party lab (40:30) – Will Brent lab test some mayonnaise for Mike? (42:15) – At what point does a batch fail a test? (44:55) – Do you ever mix batches of protein? (47:11) – Up and coming brands (49:13) – Mega-Scoop Formulas? (52:38) – Vertical integration for Armada? (54:39) – Armada's own Trademarked ingredients? (57:25) – Wrapping up, farewells (58:04) – Carbon Culture Gym

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! Many of you might know that I worked at MusclePharm in the early 2010s. This was during a time when that sports nutrition brand had literally caught lightning in a bottle. Either you had that big obnoxiously bright lime green MP in your kitchen cabinet, or you weren't cool…it was as simple as that. More than a decade later, I look back at my last official employer before betting on myself with J. Schall Consulting as this invaluable foundational experience that I wouldn't chance for anything. But few know that I left MusclePharm with a bad taste in my mouth. My guest on this episode is one of those people because he was the Co-Founder of MusclePharm. While Cory Gregory and I obviously chop it up about those MusclePharm days, we also talk about his crazy origin story that started underground as a coal miner. Additionally, we talk about how Cory was ahead of the curve on a lot of content and influencer marketing strategies used today and he explains why decades of consistent hard work honing his craft has led to generating several different million-dollar revenue streams. These are just some of the interesting topics we chatted about in this episode... Cory Gregory Instagram FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

Cory Gregory is a serial fitness entrepreneur, leader in the nutrition industry and a top training expert. As a way to save money for college, Cory worked as an underground coal miner until he opened his first gym at the age of 20. Cory quickly earned the reputation as an industry expert in both personal training and nutrition. Cory co-founded one of the fasting growing sport nutrition brands ever Musclepharm, which sold over a half billion dollars worth of product in the seven years he was with the company.

Ghost puts together an authentic Oreo Birthday Cake flavor of Ghost Whey for Oreo's 110th birthday, Beast launches its hybrid pre-workout Beast Mode Burn, MusclePharm gets ready to drop its first all-new sports nutrition supplement in a few years, and Black Market introduces a product for the increasingly popular gaming category.

We were told this was the best guest speaker we've ever had in our private IFCA group and we are bringing you the 2 part interview today.   Fitness industry icon Cory Gregory is a serial fitness entrepreneur, been on 15+ magazine covers, co-founder of Muscle Pharm, and now owner of Max Effort Muscle and co-founder of Old School Gym in Granville, Ohio.   In part 1, we discuss Cory's childhood growing up in a coal mining family, why he felt he was destined for more, and what he did to begin his entrepreneurial journey.   Time Stamps:   (0:05) Apologies for the Fan Noise (0:30) Our Guest Today (4:30) Importance of Early Workout Days (7:18) Cory's Childhood (11:30) Stumbling on Columbus and Networking (17:00) Authenticity (32:16) Telling Your Story (35:10) Success and Failure of Muscle Pharm ---------- IF you're a current online fitness coach, personal trainer, nutritionist, or registered dietitian…  I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease…..  To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since.    Plus, inside of this training, you'll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.   While also unlocking the time + location freedom you DESERVE.    All without sleazy sales tactics, cold DM's, or wasting money on paid advertising.    P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you're willing to take action.  Starting RIGHT NOW.    Click the link below, and I'll see you soon.  https://www.impactcoachacademy.com/exclusive-free-training-1 ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”   If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.  P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)  To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE  ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Is MusclePharm finally embracing the fact that they are a protein company now? MusclePharm (OTCMKTS: MSLP) just disclosed that the company is expanding into the ready-to-drink (RTD) protein category with the launch of its new whey protein drink line in the summer of 2022. This is a bit of a “what took you so long” kind of moment for me. I've been advocating for MusclePharm to ditch the pursuit of the energy drinks market and focus on protein beverages. I will expand on those comments from previous podcast episodes and run down what we know and what I can deduce about the MusclePharm RTD protein beverage from the short press release. Additionally, I remind everyone about how this isn't the first time MusclePharm has had a protein beverage in market. Finally, I share thoughts about how MusclePharm can take a lesson from Nutrabolt on a price pack architecture strategy. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

Jayne Amelia talks with Daron Bennett---a foster care alumnus who grew up on the hard rough and tumble streets of Los Angeles. Violence, abuse, and neglect were ever present in his young life but he was determined to break free from the devastating cycle of trauma. At age 11, he taught himself how to read by going to the library and copying down words in the dictionary over and over and over until he understood them, learned how they were used, and how they were pronounced. He got into boxing and kickboxing as a youth and eventually traveled to Thailand to train and fight in Asia professionally. In his travels to Asia he developed a passion to learn new cultures and began visiting countries that had two things: a fight culture and good food. As a young man, he joined the Army and worked on Signals System and became a Signals Specialist. Daron has always had an entrpreneurail spirit and has a background in building frameworks and systems for venture backed startups. He was previously a Growth Engineer and Strategist at Postmates, MusclePharm, and TMT. He entered the crypto space in 2015, and his passion for block chain technology and building eco systems led him to advocate its utilization for teaching financial literacy, and he is now dedicated to ending generational poverty. He is a mentor at Expert Dojo and Backstage Capital, and the CEO and  co-founder of fantomGO*.

Will the launch of energy drinks help MusclePharm diversify away from the challenging protein markets that left the "Athletes Company" badly beaten up this quarter? In the third quarter of 2021, MusclePharm (OTCMKTS: MSLP) saw its net sales decline 25.6% YoY. While that declining sales trend is alarming, it's nothing compared to gross margins that declined 3090 basis points YoY to 0.2%. So, why did MusclePharm lose $3.5M operationally (mostly stemming from COGs) this quarter? About half of MusclePharm's quarterly revenue is tied to Costco (key customer risk) merchandising its whey protein SKUs globally. Despite the whey protein costs doubling in 2021, MusclePharm is in a precarious position because they know how much other competitors want those merchandising slots. MusclePharm can't materially raise pricing or lay off the gas on promotional monies with the wholesale retailer. That is causing massive short-term profitability pressure that likely won't change throughout 2022. Alternatively, changing course with Costco strategy could create long-term business continuity risks if they decide to swap out MusclePharm for another competitor in the Health & Beauty Aids (HABA) merchandising section. This is all going on in the background when MusclePharm is launching into a new (and ultra-competitive) product category. It's important to remember that just because a brand has awareness within another active nutrition category at mainstream retailers like Costco, it doesn't mean the market instantly gives you the authority to be a platform brand across multiple categories at large physical retailers. MusclePharm is going to need to become a "marketing machine" again. This makes the profitability discussion even more complex. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

Justin Lane is a tech founder, husband, and a father of five. With 20+ years of advertising technology expertise, Justin has a deep knowledge and understanding of media buying. His experience comes from leading strategic efforts to optimize paid and organic media at LegalZoom, BigRentz, MusclePharm and King's Hawaiian. Justin is currently the Head of Media Buying & Strategy for Adalane Media Group. Leveraging his technical background and diverse experience, Justin develops the strategy and execution of measurable, cost effective omni-channel media strategies that drive overall brand revenue.

Just when MusclePharm had profitability on its mind, the sports nutrition company gets slammed back down to face its historical reality. In this episode, I'll provide you with various insights pulled from the MusclePharm (OTCMKTS: MSLP) 2021Q2 earnings report, earnings call, and additional publicly-disclosed information released by the company. They will collectively be used to update you on the sales performance and profitability plan of action at MusclePharm. I will also provide an extensive update on the energy drinks project that includes MP Performance Energy and FitMiss. This includes a longer term outlook on segment-level revenue expectation and details of categorical challenges and potential land mines. Finally, I will express my confusion on the MusclePharm energy drink instead of the Combat protein RTD beverage strategy.

With 20+ years of advertising technology expertise, Justin has a deep knowledge and understanding of media buying.  His experience comes from leading strategic efforts to optimize paid and organic media at LegalZoom, BigRentz, MusclePharm and King's Hawaiian.  Justin is currently the Head of Media Buying & Strategy for Adalane Media Group.  Leveraging his technical background and diverse experience, Justin develops the strategy and execution of measurable, cost effective omni-channel media strategies that drive overall brand revenue. 

MusclePharm announces it's re-entering the energy beverage space in conjunction with its latest earnings and I'm still sitting here confused if I'm being completely honest. For those unaware, MusclePharm had energy drinks in the mid-2010s under the Energy Sport and Energy Sport Zero offerings. While I thought the product was decent at the time, it never took off likely due to outside factors that likely surrounded a poor sales/distribution strategy and team execution. This time around, MusclePharm is attempting to circumvent the previous issue by partnering with a energy beverage industry veteran. Assuming the sales/distribution strategy and team execution will be better this time, why am I still bearish on the idea? Additionally, why do I believe a clause in the new CFO's employment contract could mean that MusclePharm is positioning itself to be an acquisition target in the next two years?

BSN unveils its upcoming new supplements NO Xplode Vaso and AminoX EAAs, Unbound debuts its premium line of products, MusclePharm shares details on its family of energy drinks, and Inspired unveils DVST8 Global, FSU Dyehard, and its promising DVST8 Energy Drink.

MusclePharm slammed home its first profitable year in company history, as the sports nutrition brand finally sees some fruits of its labor stemming from the extensive multi-year turnaround plan. For this podcast episode, I'll utilize the MusclePharm Corporation (OTCMKTS: MSLP) 2020Q4 earnings report, that was released on 3/30/2021, to breakdown the most important key updates surrounding the maker of Combat protein powder. With profitability now being achieved consistently, where does MusclePharm go from here? While the sports nutrition brand is obviously far from rewriting its history of accumulated operating losses, these results are baby steps in the right direction. It must now focus on; stabilizing falling global sales, building direct-to-consumer (DTC) capabilities, understanding its legacy role in the market, and rebuilding investor relations to build stakeholder support and optionality for the business in the future.

Successful CEOs are not born overnight. Ryan Drexler, AS’93, grew up as the shy kid and lacked confidence in public speaking, but like every Northeastern student, he focused on finding his career path. Ryan majored in theatre, a unique choice at the time, but one that brought him outside his comfort zone to develop essential leadership skills. Fast forward to the present, Ryan is now CEO and president of MusclePharm, a publicly traded sports nutrition company, and shares his advice on leading teams, overcoming challenges, and reaching the top.

In this latest podcast episode, I'll breakdown the most important key quarter-end financial data from the recent MusclePharm Corporation (MSLP) 2020Q1 through 2020Q3 earnings reports that were released on 11/24/2020. I'll explain why the sports nutrition brand filed a clustering of quarterly financial reports again (Note: they are not caught up to SEC disclosure requirements). Additionally, I'll update you on MusclePharm important events through a collection of publicly-disclosed news and cover a variety of risk footnotes that were in the latest set of 10-Q filings. Finally, I'll answer the cliffhanger question from the previous piece of content surrounding if MusclePharm would finally reach its goal of being profitable in 2020.

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! On this episode, we talk with Leonard Armenta, CEO of SINFIT Nutrition and Secret Javas, about his new leadership role within GenTech Holdings Inc.. Before diving fully into that, we get nostalgic about how we both met and how that eventually led me to move to Denver and work with him at MusclePharm. Now leading the functional CPG brands SINFIT Nutrition and Secret Javas coffee, Leonard explains the progression of the brand strategy and positioning for future growth plans. Finally, Leonard discusses what could be next for the GenTech Holdings Inc. portfolio and why Leonard believes they have an extremely bright future.

After more than 18 months "in the dark", MusclePharm Corporation (MSLP) filed a collection of late earnings reports on 8/25/2020. On this podcast episode, I'll breakdown the most important key year-end financial data and explain why the sports nutrition brand hasn't filed any financial reports to the SEC in more than 18 months. Additionally, I catch you up through a collection of publicly-disclosed news from those last 18 months. Finally, I cover a variety of risk footnotes that were in the latest 10-K, but leave the shareholders and stakeholders with some positive hope at the end of the video.

Should the sports nutrition industry finally embrace its more mainstream active nutrition future? When I started in the industry more than a decade ago, the only acceptable term used to describe brands like MusclePharm, Cellucor, Optimum Nutrition, or even today's hottest brand Redcon1 would be sports nutrition...but, that isn't the case anymore! While the terms sports nutrition and active nutrition seem to be thrown around interchangeably by professionals, they are stuffed full of nuisances that make them very different. Active Nutrition is an evolution of sports nutrition. Active nutrition is the real golden ticket to building a large-scale functional CPG business because it moves the products away from being one-dimensional, but are the previous generations of sports nutrition entrepreneurs (gatekeepers) ready to leave the comfortable sub-culture niche for a much larger greener pasture?

In episode 8 we spoke with BJJ black belt and S&C Coach, Ben Zhuang. Coach Ben is the head S&C coach at the Muscle Pharm headquarters and training facility in Los Angeles, CA. Coach Ben has been training competitive and hobbyist grapplers and MMA fighters for years. He began training in 2005 under Professor Rodrigo Teixeira and was awarded his black belt in 2015 by Gracie Barra.In This Episode We Discuss:How to structure your week with jiu-jitsu and strength and conditioning.How to set up your workouts to promote recovery.The two things people neglect the most in jiu-jitsu. The importance of training your feet for jiu-jitsu. Exercise to strengthen your feet.How Nicky Rod generates so much force when grappling. Isometric training for grapplers and its benefits. Why he thinks “Overcoming Isometrics' are best for grapplers.Programming isometric training into your training. The most common mistakes grapplers make when cutting weight. How to gain weight to move up a weight class. Coach Ben's recommended supplements for grapplers. The importance of experimenting to find what works for you. Coach's final piece of advice for grapplers. For the full show notes visit www.seekprogress.com/podcast

The one and only Cory G!! Opened his first gym at the age of 20 from money he saved as an underground coal miner, Co-founded sports-nutrition giant MusclePharm, appeared on 11 magazine covers and achieved a pair of elite totals in powerlifting. Cory has competed in more than 15 bodybuilding competitions and 30 powerlifting meets and now he's part of the DUNK LIFE!!! @CoryGFitness

In today's episode I have the privilege of chatting with Cory Gregory (CoryG). He was the co-founder of MusclePharm and helped deliver $177M in annual revenue back in 2014 across 10k stores and sponsoring major athletes of the like of Mike Bisping (UFC), Tiger Woods and even partnered with Arnold Schwarzenegger. Today he is the Co-founder of his own line of supplements Max Effort Muscle. He hosts the popular business podcast "Business and Biceps". Owns his own website, Corygfitness.com where he sells his personal workout/diet plans. Cory is the author of the "Mindset Manual" and now has become quite the investor. We chat through a variety of investment and business topics. I hope you enjoy! https://www.maxeffortmuscle.com/ https://corygfitness.com/ https://podcasts.apple.com/us/podcast/business-biceps/id1072159330 Robinhood investing: http://join.robinhood.com/shanew1 Stock Market Rebound Tracker: https://docs.google.com/spreadsheets/d/1-ayygZVOqsqPuqAWmmIFm7qj2Mymw86OKd7UvQiPx1o/edit#gid=0 --- Support this podcast: https://anchor.fm/simplifinance/support

LETS GO!!!!! The Hoots welcome fitness expert, regular dude, and badass beer drinking investor Cory G onto #theworstpodcastever “Talk N’ Shop ReHOOTED! A great episode with great chemistry! Cory G has a brother rating of 1000 as he teaches the boys about loving beer AND having abs! Abs Anderson, Big LG, and Cocky Rocky learn about squatting and lunging everyday from a self made brother who started out in the coal mines....Few have the charisma to keep up with our favorite Hoots but Cory G brings it soooooooo.....Crack a beer, take off your pants, rate, listen, and subscribe to the #worstpodcastever Talk N’ Shop! Subscribe to our Youtube Buy our Merchski HERE

Cory Gregory has one of the most impressive resumes in the fitness world. He is a Dad of 3 and former coal miner who started his first personal training studio at the age of 20. He is a 13x cover model & elite powerlifter in two classes 181lbs & 198lbs. He’s a cofounder of supplement brands Musclepharm formerly and newly max Effort muscle. He’s the Co-owner of one of the top 10 most hard core gyms in america “Old School Gym” in Columbus Ohio. He personally learned bodybuilding from Arnold Schwarzenegger & powerlifting from members of Westidebarbell. Cory, a lifetime drug free athlete, has competed in over 15 drug free bodybuilding shows winning his pro physique card this last year. Cory also has competed in over 30 powerlifting meets in the last 20 years. He is the only person to do an Olympic lifting meet Friday a bodybuilding show Saturday and a powerlifting meet on Sunday in the same weekend. In this episode we talk about what makes Cory G, Cory G and how he stays so motivated and humble despite his incredible success.You can download the episode on iTunesYou can download it on StitcherYou can download it on SoundcloudIf you love our content Join the Inner Circle at www.themaximuspodcast.comWe’d like to thank our sponsors.Visit www.lalo.com and use the code MAXIMUS20 for 20% off Footwear. Also check out www.tenthousand.cc and use the code MAXIMUS15

Core reveals the full formula behind its comprehensive stimulant-free pre-workout Core Pump, several new superfood supplements announced, MusclePharm releases its keto-friendly Protein Cheese Crisps, and the Mars candy company unveils an authentic M&M's protein bar.

Sponsors: JustGiPants.com Third Coast Grappling Saloon Door Brewing Gordon Ryan's Sponsors: Future Kimonos Kimera Koffee MusclePharm Nicky Rod's Sponsors: Future Kimonos Eat Clean Bro Classy Grappler  

Sponsors: JustGiPants.com Third Coast Grappling Saloon Door Brewing Jake Shield's Sponsors: Kimera Koffee MusclePharm

Episode #111 In this episode of What the Fat, I talk with fellow University of Tampa alumni and good friend Dr. Jordan Joy. We dive into past studies that we did at our time at UT, as well as after. Jordan gives insight on the results he has seen throughout his studies as well as his professional career. He shares his knowledge on Keto and how he got started. He goes over all the positive results he has seen while adhering to the diet and how it has been beneficial.   Enjoy the Show!   Takeaways Jordan discusses topics on health and fitness and gives an inside look at his past studies and the results he has seen. He gives us an inside look on how hard work and adhering to Keto can pay off and have major health benefits.   Links and Resources   Jordan's Instagram    Show Notes  1:00 Jordan talks about his background 2:45 Why training intensity matters. 4:00 Jordan talks about his different studies at UT 12:00 He talks about shifting your workout 13:25 Talking about his professional career and his time at MusclePharm 18:50 How he started Keto 21:14 Tips on Keto 23:30 Thoughts on intermittent fasting 27:05 Protein distribution 33:10 Talks about his study with MMA athletes 38:00 Recommendations to optimize performance 42:00 Adding carbs to the Keto diet for study 49:00 Talking about Keto resistance 55:46 Carbs and how you can use them 58:50 When cars are recommended 1:03:00 Keeping carb and fats separate Tweets “Do you want to work or do you want to work hard?”   “Overeaching is a way we breakthrough plateaus.”     “I think fasting is good for weight loss and it is good for health and longevity.”   “Carbohydrates are a tool.”   “A lot of things get better when you start eating better.”   If you like today’s episode, subscribe on Apple Podcasts at What The Fat and leave us a 5-star, positive review. Tips, Recipes, Community: @ryanplowery Videos: Dr. Ryan Lowery Youtube

On the 18th Ask the BCE Show, Kurt welcomes personal trainer and Muscle Pharm athlete, Tyler Holt to the show! The topics Kurt & Tyler discuss include: - Advice for new personal trainers - Marketing/social media - What’s next for Tyler - Diets Viewer Questions: 1. What’s the biggest change you’ve noticed in Tyler over the last five years? 2. What diet regimen do you currently follow? HAVE A QUESTION? Drop it in the comments below for next week's BCE show!! Want to watch the BCE show LIVE? Tune in every Wednesday @ NOON on Kurt’s FB/IG (links below)! Connect with Tyler Holt: IG: https://www.instagram.com/tholt21/ FB: https://www.facebook.com/tholt21 212 Performance Gym: https://www.facebook.com/pg/212performancegym/about/?ref=page_internal Kurt's Website & Social media: https://www.kurtbelding.com/ https://www.instagram.com/kurtbeldingceo/ https://www.facebook.com/KurtBeldingCEO/ Kurt’s businesses: Fit Republic USA (Sport supplement company): https://www.fitrepublicusa.com/ Fit Republic Foods (Meal prep company): https://www.fitrepublicfoods.com/ Body Rival (Supplement brand): https://www.bodyrival.com/ New Age Nutrition (Supplement brand): http://newagenutritiononline.com/ Hunting Colorado (Hunting guide): https://www.huntingcolorado.co/ White Rabbit (Content creation company)

Fitness entrepreneur Cory Gregory joins Beanie and Boom for this week's episode of Beanie and the The Boom Podcast. Gregory is the founder of several business including MusclePharm, Max Effort Muscle and the Old School Gym. He is also the co-host of the top-rated Business and Biceps podcast with Maurice Clarett and John Fosco.

Entrepreneur, Musclepharm founder, powerlifter, fitness model, and former underground miner Cory Gregory joins Matt at Ludus Magnus to talk his history and journey, as well as the early days of The Arnold. Cory Gregory is available at corygfitness.com Matt is available at wenningstrength.com Purchase training manuals, seminar and training videos at wenningstrengthmedia.com

Cory Gregory is a real life Derek Zoolander story, going from coal miner to cover model. He's also the former President of MusclePharm, current owner of Max Effort Muscle supplements, and a top podcaster with his Business & Biceps podcast. I had a blast shooting the breeze with Cory back in the spring of this year and have finally gotten around to releasing this episode on his (and my) birthday: September 17th! Cory just turned 40 years old and looks better than ever. The topics covered include: - Starting as a 3rd generation coal miner in Ohio - Working with the GOAT of bodybuilding, Arnold - Leaving MusclePharm and starting his own successful supplements company - Changing the trajectory of YOUR family name - And much more! Please follow Cory on Instagram @CoryGFitness and check out his supplement line at: MaxEffortMuscle.com --- Send in a voice message: https://anchor.fm/bj-gaddour/message

We have a new sponsor!! Thanks to Primal Kitchen, where you can get healthy options for  condiments, salad dressings, protein powders, and more. Check it out and use promo code "PRIMALVETERAN" to get 10% off your order and directly support this show. It's a win-win.   Mike explains the Maffetone Method, how going slower and honoring the 180-minus-your-age formula to determine your maximum aerobic heart rate will improve aerobic fitness and allow you to absorb the most out of your training. Mike talks about slowing down and stepping into the offseason earlier than planned to address the fatigue and carbohydrate dependency that was creeping up. -------------------   Mike started the Transitions from War blog to talk about his struggles getting home, PTSD, and addiction and then finding endurance sports to really begin feeling whole again.   Breaking the stereotype of illiterate Marines, Mike and Rich met up in college at UC Berkeley. A few years after graduation they teamed up again, this time to discuss and promote a topic blatantly absent from their college days: healthy lifestyle and fitness.   Music by The Marine Rapper   Intro: Slow Down- The Marine Rapper   Outro: Blood, Sweat, Tears - The Marine Rapper     Sponsors:   Primal Kitchen Healthy food that tastes good! Find salad dressings and condiments that use avocado oil instead of the typical nasty industrial seed oils. Check out paleo and keto-friendly protein powders and bars and a lot more. Use the promo code “PRIMALVETERAN” to take 10% off your order and directly support this show.   Cowboy Crickets Sustainable, Montana-raised crickets. Veteran-owned and Ironman approved! Enter promo code VETS to save 15% on all orders.   Zealios Zinc-based performance sunscreen along with chlorine-removing hair and skin products. Use the promo code VETS to save 20% on all orders.   Green Wolf Tactical Marine Corps Veteran-owned business specializing in Paracord gear, custom embroidery, bracelets, key chains, survival gear, PVC patches, & more. Save 20% on all your orders with the promo code SEMPERFI   Muscle Pharm   Try their Fish Oil Pills, Organic Protein Powders, and Fruit & Vegetable powder mix.   Find us on Facebook, Twitter, and Instagram and   TransitionsFromWar.com #TFWSTORIES

Mike and Rich discuss the book "12 Rules for Life" and go through four of the principles while talking life, goals, and transitions.   "Let him that would move the world first move himself" - Socrates Link to the Book being discussed: https://jordanbpeterson.com/12-rules-for-life/     ----- Mike started the Transitions from War blog to talk about his struggles getting home, PTSD, and addiction and then finding endurance sports to really begin feeling whole again.   Breaking the stereotype of illiterate Marines, Mike and Rich met up in college at UC Berkeley. A few years after graduation they teamed up again, this time to discuss and promote a topic blatantly absent from their college days: healthy lifestyle and fitness.   Music by The Marine Rapper   Intro: March - The Marine Rapper   Outro: Blood, Sweat, Tears - The Marine Rapper     Sponsors:   Muscle Pharm   Try their Fish Oil Pills, Organic Protein Powders, and Fruit & Vegetable powder mix. Promo code coming soon.   Cowboy Crickets Sustainable, Montana-raised crickets. Veteran-owned and Ironman approved! Enter promo code VETS to save 15% on all orders.   Zealios Zinc-based performance sunscreen along with chlorine-removing hair and skin products. Use the promo code VETS to save 20% on all orders.   Green Wolf Tactical Marine Corps Veteran-owned business specializing in Paracord gear, custom embroidery, bracelets, key chains, survival gear, PVC patches, & more. Save 20% on all your orders with the promo code SEMPERFI   Find us on Facebook, Twitter, and Instagram and   TransitionsFromWar.com #TFWSTORIES    

Mike and Rich join each other to recap race weekend of the Santa Rosa Half-Ironman.     ----- Mike started the Transitions from War blog to talk about his struggles getting home, PTSD, and addiction and then finding endurance sports to really begin feeling whole again.   Breaking the stereotype of illiterate Marines, Mike and Rich met up in college at UC Berkeley. A few years after graduation they teamed up again, this time to discuss and promote a topic blatantly absent from their college days: healthy lifestyle and fitness.   Music by The Marine Rapper   Intro: March - The Marine Rapper   Outro: Blood, Sweat, Tears - The Marine Rapper     Sponsors:   Muscle Pharm   Try their Fish Oil Pills, Organic Protein Powders, and Fruit & Vegetable powder mix. Promo code coming soon.   Cowboy Crickets Sustainable, Montana-raised crickets. Veteran-owned and Ironman approved! Enter promo code VETS to save 15% on all orders.   Zealios Zinc-based performance sunscreen along with chlorine-removing hair and skin products. Use the promo code VETS to save 20% on all orders.   Green Wolf Tactical Marine Corps Veteran-owned business specializing in Paracord gear, custom embroidery, bracelets, key chains, survival gear, PVC patches, & more. Save 20% on all your orders with the promo code SEMPERFI   Find us on Facebook, Twitter, and Instagram and   TransitionsFromWar.com #TFWSTORIES

Mike sits down with David Lukoff and Dave Drake to discuss the power of Aikido to make peace with the demons in our minds, tone down the symptoms of PTSD, and reconnect with ourselves and others.   David Lukoff's work in co-authoring the DSM-IV diagnostic category Religious or Spiritual Problem has contributed to the recent opening of the mental health field to serious consideration of spiritual issues in clinical practice. He is now working with a DSM-V Workgroup on Religious and Spiritual Issues. Connect with David Lukoff: spiritualcompetency.com/  article on Aikido for Veterans   Dave Drake  has been practicing Aikido for over 20 years and is a black belt. He has spent years offering trauma-informed Aikido to veterans and active duty military to heal the wounds of war. Dave is in the process of creating a national network of trauma-informed Aikido dojos and mentors for veterans to connect with after leaving the military and reenter their communities. Connect with Dave Drake:  daveafv1@gmail.com https://www.youtube.com/watch?v=TGfn2h6d1qM     Read about the origin of Aikido: The Art of Peace,  by Morihei Ueshiba   ----- Mike started the Transitions from War blog to talk about his struggles getting home, PTSD, and addiction and then finding endurance sports to really begin feeling whole again.   Breaking the stereotype of illiterate Marines, Mike and Rich met up in college at UC Berkeley. A few years after graduation they teamed up again, this time to discuss and promote a topic blatantly absent from their college days: healthy lifestyle and fitness.   Music by The Marine Rapper   Intro: March - The Marine Rapper   Outro: Blood, Sweat, Tears - The Marine Rapper     Sponsors:   Muscle Pharm   Try their Fish Oil Pills, Organic Protein Powders, and Fruit & Vegetable powder mix. Promo code coming soon.   Cowboy Crickets Sustainable, Montana-raised crickets. Veteran-owned and Ironman approved! Enter promo code VETS to save 15% on all orders.   Zealios Zinc-based performance sunscreen along with chlorine-removing hair and skin products. Use the promo code VETS to save 20% on all orders.   Green Wolf Tactical Marine Corps Veteran-owned business specializing in Paracord gear, custom embroidery, bracelets, key chains, survival gear, PVC patches, & more. Save 20% on all your orders with the promo code SEMPERFI   Find us on Facebook, Twitter, and Instagram and   TransitionsFromWar.com #TFWSTORIES

Cory Gregory makes a return with his business partner and homie John Fosco. The dynamic duo share info on how MusclePharm came to be and how they are growing their new venture with Ronda Rousey, Max Effort Muscle. ➢Subscribe Rate & Review on iTunes at: https://itunes.apple.com/us/podcast/mark-bells-power-project/id1341346059?mt=2 ➢Listen on Stitcher Here: https://www.stitcher.com/podcast/mark-bells-power-project?refid=stpr ➢Listen on Google Play here: https://play.google.com/music/m/Izf6a3gudzyn66kf364qx34cctq?t=Mark_Bells_Power_Project ➢Listen on SoundCloud Here: https://soundcloud.com/user-921692324 ➢SHOP NOW: https://markbellslingshot.com/ FOLLOW Mark Bell ➢ Instagram: https://www.instagram.com/marksmellybell ➢ Facebook: https://www.facebook.com/MarkBellSuperTraining ➢ Twitter: https://twitter.com/marksmellybell ➢ Snapchat: marksmellybell

Co-Founder of MusclePharm, Powerlifter, Cover Model, Gym Owner, and former Coal Miner Cory Gregory joins us on Mark Bell's Power Project. Cory shares his history with WestSide Barbell and encounters with Louie Simmons, all the way through his days of building MusclePharm to where he is today, co-owner of Old School Gym in Ohio, Co-Founder of Max Effort Muscle, and father. ➢Subscribe Rate & Review on iTunes at: https://itunes.apple.com/us/podcast/mark-bells-power-project/id1341346059?mt=2 ➢Listen on Stitcher Here: https://www.stitcher.com/podcast/mark-bells-power-project?refid=stpr ➢Listen on Google Play here: https://play.google.com/music/m/Izf6a3gudzyn66kf364qx34cctq?t=Mark_Bells_Power_Project ➢Listen on SoundCloud Here: https://soundcloud.com/user-921692324 ➢SHOP NOW: https://markbellslingshot.com/ FOLLOW Mark Bell ➢ Instagram: https://www.instagram.com/marksmellybell ➢ Facebook: https://www.facebook.com/MarkBellSuperTraining ➢ Twitter: https://twitter.com/marksmellybell ➢ Snapchat: marksmellybell

HI everyone! It's Holly Barker here and today we are getting to talk with the amazing weight loss success, fitness champ, cover model mother…Chady Dunmore! Chady was raised in Miami Florida and has had a love of sports and fitness since she was a child. At the age of 4 Chady was diagnosed with a kidney disease so being active and healthy was always at the forefront of her actions. At the age of 8 she began Taekwondo, earning her black belt at age 12 and then transitioned into gymnastics. At the age of 16 Chady began modeling professionally and continued to cheer and model through her college years. Staying fit became her passion. After college and a successful modeling career Chady decided to move to California.   By this time, Chady became a mother and she put her fitness skills to the ultimate test... having gained 70 + pounds during her high risk pregnancy due to her continued battle with her kidney disease she re-sculpted her body into a bikini fitness model.  She has graced over 13 fitness magazine covers (Such as Fitness Gurls, Fitness RX and Oxygen) , and has been the ambassador for various video and print product endorsements.   Chady later went on the win the 2010 Arnold Classic Bikini Champion title and the 2010 & 2011 WBFF Pro Bikini World Champion titles as well.  She became the only female athlete sponsored by Musclepharm from 2010 -2014 and was the Lead spokesmodel for the women's supplement line called FitMiss from 2014-2015.   She is currently the founder of www.ChadyFit.com sharing her workouts, recipes, fitness tips and balancing it all from the inside out with followers all around the world through social media outlets. --- Support this podcast: https://anchor.fm/fitness-gurls-podcast/support

Cory Gregory and John Fosco, founders of Max Effort Muscle & hosts of Business & Biceps podcast, came by to discuss their stories that brought them together to start one of the biggest companies in fitness to date.  Cory co-founded Muscle Pharm where he met John who had the biggest sports agency in MMA. They both have some really great knowledge and advice to give on episode 85 of SSL. Learn more about your ad choices. Visit megaphone.fm/adchoices

Cory Gregory and John Fosco, founders of Max Effort Muscle & hosts of Business & Biceps podcast, came by to discuss their stories that brought them together to start one of the biggest companies in fitness to date.  Cory co-founded Muscle Pharm where he met John who had the biggest sports agency in MMA. They both have some really great knowledge and advice to give on episode 85 of SSL. Learn more about your ad choices. Visit megaphone.fm/adchoices

We breakdown EBI 14 the absolutes, SUG 6, F2W Pro 56 Musclepharm, Onnit Invitational 6, and do a short preview of No-Gi Worlds. We also discuss our loathing of poor BJJ commentary, and some of the flashy submission highlights of this week in the UFC.

Grappling Rewind Episode 3, we breakdown Fight to Win Pro 55 in Denver, IBJJF NY BJJ Pro, the politics surrounding this months Sumo Tournament, touch on the IJF, and the Copo Podio Iron Brown Belt Event. We also Preview Submission Underground SUG 6, MusclePharm Fight to Win Pro 56 in LA, and talk about De La Riva Recored on 11-19-2017

Cory is serial fitness entrepreneur, leader in the nutrition industry and a top training expert. As a way to save money for college, Cory worked as an underground coal miner until he opened his first gym at the age of 20. Quickly, Cory earned the reputation as an industry expert in both personal training and nutrition, and now owns the famous Old School Gym outside of Columbus, Ohio. Cory Co-Founded one of the fasting growing sport nutrition brands ever created, Musclepharm, which sold over 1/2 a billion dollars worth of product in the 7 years he was with the company. Most recently, Cory has developed an online programming & nutrition site at Corygfitness.com, a consulting company with Activ8Media & The newly launched MaxEffortMuscle.com In this episode they talk about the uphill battle any entrepreneur has and how you can overcome humble beginnings and still build an empire. Cory discusses what its like working with Arnold Schrwarzenegger and how he landed a partnership with him during their first meeting. This episode gives you insights into the mind of one of the leaders in the nutrition industry.   Free 30 day Audible Trial- http://www.audibletrial.com/WhatGotYouThere Sunniva Super Coffee- Use discount code WGYT for 20% off your order!- www.drinksupercoffee.com   https://corygfitness.com/ Twitter-https://twitter.com/corygfitness Facebook- https://www.facebook.com/corygfitness/ Instagram- https://www.instagram.com/corygfitness/   Sean DeLaney Instagram- https://www.instagram.com/seandelaney23/ Facebook- https://www.facebook.com/whatgotyouthere/ Twitter- https://twitter.com/SeanDeLaney23     Intro/Outro music by Justin Great- http://justingreat.com/ Audio Engineer- Brian Lapres 

In this episode, I sit down with serial fitness entrepreneur Cory Gregory. You might know Cory from his days as the president of Muscle Pharm or his new company Max Effort Muscle. Cory has done it all in the fitness industry as a trainer, gym owner, supplement company president, cover model, bodybuilder, powerlifter, etc. Success leaves clues. I always enjoy talking with people like Cory because you find a lot of similarities between high achievers - hard work, discipline, self development and always taking advantage of opportunities. This episode is filled with information that can help you take a step forward in your training and life as well! As always, if you enjoy the show, please leave a 5 star review and tell one friend about the podcast. Thank you!   Connect with Cory: www.MaxEffortMuscle.com Instagram: @CoryGFitness   Connect with Kyle:  www.KyleHuntFitness.com YouTube: @HuntFitnessTV Instagram: @HuntFitness   Get Strong Now - Absolute Strength Training Program/ebook: http://www.kylehuntfitness.com/absolute-strength/      

You are making good strides on your current program and it comes time to travel. How do you manage to stay on track while traveling. In this episode your coaches will teach you how they manage to make progress while traveling. Give this episode a download! If you like what you hear don’t forget to subscribe and leave us a 5 star review For Video Content Subscribe on Youtube: www.youtube.com/abfitnesstrainer —————————————————- Stay Connected to New York Muscle Radio Like our Facebook Page: www.facebook.com/newyorkmuscleradio Follow us on Instagram Anthony @abfitness Pete @jakkedfitness Take yourself to the next level with our Online Coaching Program visit: NewYorkMuscleRadio.com ————————————————— Intro Topics -Arnold classic meet up -TALK ABOUT guy not saying we are knowledgable ------------------------- Quote of the Day ------------------------- Trending Fitness Topic -Swollowing balloon http://time.com/4678066/i-swallowed-a-balloon-for-weight-loss-and-lost-40-lbs/?xid=time_socialflow_facebook -Arnold lost a bunch on Muscle Pharm - http://www.insidermonkey.com/blog/arnold-schwarzenegger-lost-a-bundle-on-musclepharm-corp-mslp-says-hasta-la-vista-560355/?utm_source=sumome&utm_medium=twitter&utm_campaign=sumome_share ————————————————— Fitness Business Corner Welcome to the Fitness Business corner- This segment is a new addition to the podcast because we have had so many questions regarding fitness business. So we figured we might as well make this a regular portion of this podcast. In this segment we are going to go over anything to help fitness professional grow and expand your business. If your interested in growing your fitness business head over to newyorkmuscleradio.com/business Todays Topic: Wholesale products to clients…importance of having a house brand —————————————— Listener Question of the Day If you have a question you would like us to answer for you submit it on our website: www.newyorkmuscleradio.com/listenerquestion Call Your Question in: 508- 687-2534 Question - Caller questions jump the list Can you guys talk about flexing and the mind and muscle connection that it requires? When I flex my lats, my chest engages too. How do you make sure you are isolating the muscles you are trying to engage? I am also curious about how flexing can help activate muscles and does it possibly help with hyper trophy? Thanks Jason T ——————————————— Podcast Topic  Planning ahead…plan trips so your not dieting or coming off reverse dieting Try to book a room with kitchen so you can have some meals home Follow flexible dieting Make sure you rent a car Plan it to be your deload week for training

Summary: We sit down with UFC Welterweight and MusclePharm sponsored athlete, Matt Brown, to talk about his transition from training and living in Columbus, to training and living in Colorado, his battle with drug addiction growing up and how he survived a near-death heroin overdose experience, his fighting career up until now with MMA and …

Cory Gregory is the co-founder of Sports Nutrition powerhouse MusclePharm®. He is a dietary and nutrition industry leader and top training expert. As a way to save for college, Cory worked as an underground coal miner until he opened a gym at the age of 20. He quickly earned the reputation as an industry expert in personal training and nutrition. Cory is well rounded in training and nutrition knowledge and is willing to help everyone. With his social media following of combined almost 1 million followers he has helped educate people not just on fitness but with a lifestyle of success & disciplined mindset. Cory built his business reputation & following because of his true passion which is helping people inside & outside the gym. To contact Cory or learn more about him and his business, check out CoryGFitness.com. If you have any questions or just need some advice, contact Brad at askbrad@baconwrappedbusiness.com

Cory Gregory, a fourth-generation coalminer who has made it to the top in the fitness industry. Cory has now developed his personal brand on his website where people can pay $8.99 per month to get his top workout plans and his daily articles and videos on how to get into incredible shape. Famous Five: Favorite Book? – Rich Dad Poor Dad What CEO do you follow? — Bill Phillips Favorite online tool? — Quickbooks Do you get 8 hours of sleep? — No. If you could let your 20 year old self know one thing, what would it be? — Have a strong strategy early. Time Stamped Show Notes: 01:03 – Nathan introduces Cory 01:30 – Most money is in selling memberships and books on his internet business 02:00 -- $8.99/month membership 02:15 – Products in 100 countries 02:30 – Cofounder of MusclePharm 02:55 – Now a public company 03:15 – “A lot of Wall Street and a lot of boardrooms just really wasn’t for me.” 03:40 – Now owns 3% 04:00 – Went public in 2010 04:30 -- $40 million raised in capital 05:35 – “I learned a ton…. It changed my life forever.” 05:50 – He left the business about 9 months ago. 06:20 – “That thing’s bleeding cash.” 06:35 – Cory was in the programming and products side 06:50 – Proper management was a downfall 07:20 – “It was a rise to the top.” 07:40 -- $160 million in revenue 08:00 – Marketing was huge 08:40 -- Creating a personal brand 09:00 – “I feel blessed.” 09:20 – First gym started for $5000 09:30 -- The Old School Gym 09:40 -- $100k in memberships 10:00 – Biggest expenses 10:40 – six-figures in profit 11:20 – Revenue is more than $100k 11:40 – MusclePharm started at 30 years old 11:55 – corygfitness.com 12:05 – five 4-week plans every month 12:30 – Articles and videos every day 13:00 – Thousands of people use his monthly plan 13:20 – The reason for his vagueness 14:10 – Total revenue was $34k in his first month for his personal brand 15:20 – “There is nobody on the planet who can say they have done what I’ve done.” 16:20 – corygfitness.com, Snapchat, YouTube, Twitter, Instagram 16:40 – Business and Biceps podcast 19:00 -- The Famous Five 3 Key Points: Don’t be confined to the environment you were raised in. Develop your personal brand. Find ways to make your service stand out. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Quickbooks -- Cory’s favorite invoicing tool Business and Biceps – Cory’s podcast Show Notes provided by Mallard Creatives

@BlackMamba185 DJ Roberson is Jamie Jones and Jimmy Dreeks guest this week on SST and he talks about his upcoming Muay Thai Title fight in June, the guys also discuss a surprising post on the Muscle Pharm instagram page that shows Team Alpha Male fighters that could be leaving, what that could mean for the gym, they also talk about the UFC possibly losing more fighters to Bellator, Holly Holm vs Miesha Tate and Jamie thinking Miesha has a good shot to win, and a whole lot more. The guys were really braking news this week and you dont want to miss it. Subscribe, comment and rate the show please at iTunes, stitcher, and wildjones.com.

Prepare to be inspired as Cory Gregory of MusclePharm talks about greatness, training, and the path from the coal mines to owning a $200 million company.

Tune in this week for a detailed talk about the Jim Stoppani and Muscle Pharm war that spilled over on to Twitter. A look at what's inside Cellucor's C4 Mass and C4 Ripped, stories from April Fool's including Purus Lab's new Muscle Marinade. Discussion on Lecheek's upcoming Speed X3 Clear, and we talk more on the contents of Muscle Pharm's Black Label supplements, Assault Black, OxySport Black and Creatine Black

Tune in this week for a run down on our reviews of PES Blondie Select and Muscletech's Anarchy, complete list of contents for BPI's upcoming Best Creatine, our host's early thoughts on Performix Ion, and the drama surrounding Muscle Pharm's allegedly spiked Iron Mass

Catch up on all the top stories from the week of January 19th with details and opinions on Muscle Pharm's upcoming Hardcore Series, BPI's Best Creatine, MAN's PepTEST Bulk formula, the new pre-workout Ion coming from Performix, the Bodybuilding.com exclusive True Grit, and Dedicated Nutrition's reformulated BCAA Sensation.

BNR opens the New Year with a BANG by bringing back good friend and frequent BNR guest OBI OBADIKE. Obi, who is the current WBFF Fit Model Champ and MusclePharm-endorsed athlete has come a long way in two short years and will talk about his ascent from 'that black dude with abs' to 'that black dude with abs and a six-figure supplement contract'. Tune in and be prepared to laugh.

BNR opens the New Year with a BANG by bringing back good friend and frequent BNR guest OBI OBADIKE. Obi, who is the current WBFF Fit Model Champ and MusclePharm-endorsed athlete has come a long way in two short years and will talk about his ascent from 'that black dude with abs' to 'that black dude with abs and a six-figure supplement contract'. Tune in and be prepared to laugh.