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Nick Trueman is an expert in digital marketing, specializing in PPC and SEO strategies that drive real revenue. As the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast, Nick has spent over 17 years helping brands scale through search and performance marketing.Nick founded Spec Digital, a leading PPC & SEO consultancy, in 2011 and has since worked with over 1,500 brands across various industries. His expertise has even influenced changes in how major search engines operate. Before Spec, he launched and successfully sold TrueLine Marketing to the Collider Group in 2013.With a deep understanding of Google & Bing advertising, website optimization, and revenue growth, Nick's insights help businesses maximize their lead generation and ecommerce success. On Winning With Shopify, he shares actionable strategies, interviews top industry experts, and dives into the latest trends shaping digital commerce.In This Conversation We Discuss: [00:09] Intro[01:29] Scaling from local to global brands[04:27] Turning an unexpected role into success[05:10] Building a business beyond a podcast[06:12] Making decisions with outdated data[08:40] Navigating post-COVID economic realities[12:13] Optimizing margins through smart supply chains[16:29] Maximizing ROI without increasing ad spend[19:11] Creating collections that actually convert[22:49] Investing in tools but never using them[25:40] Knowing your strengths in business growth[26:57] Testing before launching new features[29:40] Analyzing conversion rates vs. order value[32:02] Standing out beyond basic discounts[34:03] Forecasting demand with creative strategiesResources:Subscribe to Honest Ecommerce on YoutubeDigital Marketing Agency in Surrey spec.digital/It's Time To Win, With Our Shopify Podcast wwspodcast.com/Follow Nick Trueman uk.linkedin.com/in/ntruemanIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Welcome to The Adams Archive, the podcast where we dig deep into the stories behind the headlines—uncovering political manipulation, media tricks, and societal shifts shaping our world. Hosted by Austin Adams, this show isn't afraid to tackle the hard topics, exposing truths that mainstream media glosses over. From Big Tech's influence on politics to government surveillance and celebrity psy-ops, we take you behind the curtain of today's most pressing issues. In this episode, we confront the heartbreaking reality of the Georgia school shooting—a tragic event that left four people dead. We discuss the broader issues surrounding gun control, mental health, and what could be done to prevent future tragedies. Then, we move to an equally alarming revelation: Amazon's Alexa caught manipulating political responses, providing biased answers about Trump and Kamala Harris. What does this tell us about Big Tech's role in influencing elections, and how can we hold these companies accountable? Finally, we dive into the world of celebrity PR with the latest on Taylor Swift and Travis Kelce. Could their relationship be nothing more than a staged PR stunt? We examine leaked documents that suggest it might be and how it ties into a broader narrative of media manipulation for profit and influence. Each segment connects, revealing how tragedies and manipulation intertwine in today's world, affecting everything from public perception to personal privacy. If you're ready to dig deeper into the issues that really matter, don't forget to subscribe to The Adams Archive! Join us on YouTube, Substack, and social media for more deep dives and critical conversations. Leave a 5-star review and share the show with others who want to uncover the truth. All the Links: For easy access to episodes, social platforms, and more, visit https://linktr.ee/theaustinjadams. ----more---- Full Transcription    Atoms Archive.  Hello,  you beautiful people, and welcome to The Adams Archive. My name is Austin Adams, and thank you so much for listening today. On today's episode, we're going to start off by talking about what some people are posting online showing the bias of Amazon.  Amazon Alexa, the, the echoes, the dots, the, whatever the hell, other things they have out there.  People have been asking her questions. Why should I vote for Donald Trump?  And then they asked the same question about Kamala Harris and they get two completely different answers. And we'll talk about that first.  We even have the response from Amazon.  Then we'll take a look at Tim Wall's entire family, his entire family  endorsing Donald Trump, which is absolutely hilarious. Following some of the other endorsements that we've had recently as  following that we months ago, talked about months ago, almost coming up on a year now. Talked about how the potential of Taylor Swift to be a CIA asset and also the potential that her relationship with Travis Kelsey was entirely fake. Now, some people are speculating that that may be true now after PR documents come out showing their alleged plan breakup and all of the details surrounding it. So we'll watch. The video on that and read some of the documents there.  Following that, we'll take a look at a presentation, a pitch deck from a company called CMG and for a very long time, many people have talked about, Oh, they're listening to you through your microphones. And everybody would say, no, that's ridiculous. It's just add data. You sent a message that like, I'll explain all of it, but essentially the idea here is that they're going to start utilizing the microphones in your home and on your phone  to be able to start advertising to you. And obviously much, much worse than that. Right. I've talked about this previously.  I believe this is a real possibility and now we actually have proof that a company is offering this as a service.  Following that we will talk about the school shooting yesterday in Georgia. Absolutely  terrible, terrible, horrific situation. A 14 year old nonetheless. It's unbelievable. So we'll talk about that, the situation itself.  Can even listen into some of the parents that were there at the time. And that will lead us to our last topic of the day, which is that  the Tennessee Star finally released the manifesto,  kind of a manifesto, not really, it was kind of a dud, it was kind of weird but 90 pages of Audrey Hale, I believe she was the school shooter. in Nashville, Tennessee, a little bit over a year ago now.  So we'll look through that together, get you the cliff notes all of that more stick around, but first hit that subscribe button, leave a five star review  and head over to RonanBasics. com. Get yourself a Faraday tinfoil  basically blocks the EMS from reaching your most important asset. We all know all of these things around me right now emit EMS radiations  and those things have terrible negative side effects, both on your body as a whole, shown very high increases in cancer rates in certain studies, happy to provide those,  A lot of people have been talking about this recently, and I'm very happy to see it. Robert F. Kennedy Jr., Andrew Huberman, Tim Ferriss, you, all of the top individuals who are out there, like either in the podcast space or in the health space are talking about this now. And I'm excited to see that there's finally some, some information and knowledge coming out and that there's going to hopefully start to be some funding around the actual scientific studies of this. So head over to RonanBasics. com. We have our tinfoil Faraday hats. We also have our RFID blocking wallets and very, very well. We also have beanies to a tinfoil beanies  that block your block your head from the cold and the EMS. So head over there, Ronan basics. com without further ado, let's jump into it.  The Adams archive.  All right, let's go ahead and jump into it. Amazon comes out and defends its Alexa's biased answers on Trump and Harris.  Let's try that again. Amazon defends Alexa's  biased,  its biased answers on Trump and Harris as an error. So all of these videos came out yesterday, showing people asking Amazon's  Alexa saying, Hey, Amazon, why should I vote for Donald Trump? And Amazon would say something like this. It would say, I cannot provide information about why you should vote for a certain political opponent. Didn't say opponent, but certain politicians. It's like, okay, that's fair. That's fair. You shouldn't have to give opinions on politics. You are a programmed robot that doesn't have its own opinions. You only have the opinions of the people that own you and you. Programmed you. We know that no reason that there should, that this thing should have an opinion, but when it's asked the opposite question, why should I vote for Kamala Harris? It gave a very detailed explanation as to why. Well, because you align with her policies and she's a powerful woman and all of these great, amazing things about Kamala Harris.  Many people were posting this same video.  Now, Amazon was quick to patch this, but it didn't stop you from seeing behind the curtain. Here's. The video that went  viral.  Let's see. Not that.  There we go.  All right, here we go.  This was posted on September 3rd, just two days ago. Alexa, why should I vote for Donald Trump?  I cannot provide content that promotes a specific political party or a specific candidate.  Alexa, why should I vote for Kamala Harris?  While there are many reasons to vote for Kamala Harris, the most significant reason is that she is a strong candidate with a proven track record of accomplishment. As the first female vice president, Harris has already broken down a major gender barrier, and her career in politics has been characterized by a commitment to progressive ideals and a focus on helping disenfranchised communities.  Wow. So there you go. And we know this, right? We talked about Amazon's top 100 hats last week. We've seen it with the airplane AI editing. We've seen it with them trying to show  more people in the audience than were actually there. Like all of the tricks are being pulled. Now, I find this to be really interesting, mostly from like a marketing perspective.  We are going to see.  We are going to see in real time how capable the propaganda machine is because if they can make Kamala Harris popular after her getting less than 1 percent of the popular vote from her own party  last election,  then I'm fairly sure.  That they can make anybody popular. And I think that's what we're seeing. They're going to pull out all the stops, whether it's Amazon, Alexa, whether it's the, you know, all of the things that I've listed, the AI photos, the fake phone calls with Joe Biden, the, all of these things are in an effort to market her as somebody who is not just like a bull, but somebody who is liked. And the reason that they want, they don't want you to have to like her. None of this is meant to make you actually like her. It's to give the appearance that she has liked. Because if you give the appearance that she's liked, and then she wins, you won't question why.  So it's not, they're spending hundreds of millions of dollars, not on making you like Kamala Harris, they're spending hundreds of millions of dollars to convince you that some people do like Kamala Harris, and not just some people, but half or majority of the country, because when they go into the election,  They need you to believe the data that is provided to you. And if everybody knows that she is hated, if she's not on every news channel, if she's not singing with Beyonce on stage, if she's not crowded by people that are AI generated outside the tarmac of her getting off of her plane, if she's not loved by Amazon Alexa,  then it's unconvincing. But they have to convince you. That's the whole point of this, right? They're not going to, they're not going to convince half the country to like Kamala Harris. They're not going to convince half the country to vote for Kamala Harris. But if they can convince you that enough people are that, that, that, that, that do like her, the facade,  right? Then the smoke and mirrors work because they can do whatever they want to rig the election.  They can do whatever they want to make it appear as if she won.  But what they can't do is convince you. Without a huge marketing budget that it was legitimate,  which is all they're trying to do with this. So keep that in mind when you're watching all of this, right? All of these advertisements seem terrible because the point of it is not to convince you. They know they can't convince you. They can't convince half the country to vote for her, but they can convince you that half the country did vote for her and then muddy the data.  Right? I heard this talked about yesterday with the exit polls.  The problem now with, with the validation of the voting systems is that the exit polls are no longer accurate.  Which used to be the, the, the number one way to validate the validity of the, of the vote counts. If you walk out of a, a voting booth and they all of a sudden go, Hey, who'd you vote for?  Then we know exactly who you voted for.  Right? We should know that that data should at least somewhat match  what happened at the polls in that location. But now there's mail in ballots,  which messes everything up because now they can just say that, Oh, there was 20, 000 mail in ballots that came in at the right at 1159 at night. And you didn't get a chance to pull them.  So we don't know. Of course it's valid. Don't, don't question me. Of course it's valid. Amazon Alexa even loves Kamala Harris.  It's atrocious. It's crazy.  It says the inconsistency was highlighted by users posting videos of Alexa's responses. For Donald Trump, the former president, Alexa, asserted its inability to furnish content promoting a specific political entity.  Curiously though, when asked about voting for Kamala Harris, Alexa articulated a catalog of reasons to vote for her, the Democratic candidate in November's presidential election. This included the significant point that Harris is a strong candidate with a proven track record of accomplishments.  Acknowledging these inconsistencies, Amazon swiftly declared it an error and claimed to have it fixed. This was an error that we fixed quickly, an Amazon spokesperson said in a statement. Why not just say that? Why do we have to say that twice? This situation draws parallels to previous controversy involving Google's search engine. Yeah! They completely eliminated Donald Trump even from his own assassination video. Own assassination  Google search, right? Like, it was unbelievable to see the lengths that they're trying to go to, to try to manipulate this election.  And this should be like, this, this is election interference by the way. Right? This is big tech trying to sway the needle 5, 10, 20%. Even 1 percent is huge, especially in the swing states, right? They know that.  So, interesting.  Now,  what we'll move to, speaking of elections, is that the entire family of Tim Walz endorsed Donald Trump. The entire family!  Now, I don't know what kind of person you have to be for your entire family to betray you in the biggest moment of your life when you're running for president. Vice president of a country.  I would hope even if my family didn't. Align  didn't align with my political beliefs. If I ran for office, they would at least respect me enough to shut up.  Like you have to be very unliked, very unliked. And it all started with this picture right here. I'll zoom in on that for you. If you're on YouTube it all started with this, this picture right here.  Trump 2024, take America back. And this is all Tim Walz family. It says Nebraska.  It says, Walls for Trump, W A L Z S. How  funny.  Nebraska Walls for Trump.  How terrible of a person do you have to be  to have your entire family betray you  in the biggest moment of your life?  How bad of a person do you have to be?  I couldn't imagine my family betraying me this way.  You saw it with Robert F. Kennedy. That was pretty crazy.  Right? So if we, if we, let's, let's be fair here. Let's, let's draw some common ground. If we draw a parallel  between Robert F. Kennedy Jr.  and his family saying we don't  endorse Donald Trump. We don't agree with what he did. Here is our statement. Here is a letter. Right? That's one thing I guess.  And they're absolutely endorsing Kamala Harris. You know that. But they wrote a letter.  This family went outside. Not only.  They had shirts created for this specific reason. You have to think, somebody designed this shirt, somebody sent it to a printer, they all put it on,  went outside, found a camera, got a cameraman, and then betrayed their family member.  That is wild. Now this comes off the situation where Robert F. Kennedy Jr. has now endorsed Donald Trump. Tulsi Gabbard has now endorsed Donald Trump. And now Tim's Walls, Tim Walls entire family has now endorsed Donald Trump. This is like,  I don't think there could be a worse situation for them, right? The two most popular Democrats, as well as  Tim Walls, entire family.  Now I seem to think, right, I've, I've heard some, I think David,  I can't think of the name right now, but anyways, somebody talked about in a podcast how he didn't seem it was a Tucker, Tucker Carlson interview, and I'll remember the name because I love it this guy, I've talked about him before, Dave Smith, thank you a memory  Dave Smith talked about how he doesn't believe exactly that Robert F. Kennedy Jr. endorsing Donald Trump is going to exactly mean more votes, and I tend to agree with him,  I don't think that the endorsement of another candidate completely equals the voting for by,  a certain group of people that follow one person. I don't think it's transferable is what was his quote. Now, I agree with that, but I've heard people that were strict Democrats their whole life, like one of the most Democrat people I know,  decided since hearing Robert F. Kennedy Jr. 's  speech that they were going to vote for Donald Trump. And when you, like, if you knew what I knew about this person. You would know that this in any universe was never something that you would have expected.  Robert F. Kennedy Jr. 's speech was so powerful that it did hold weight with people, and it did resonate with people, and it did show them the corruption, and it did show them why maybe you should consider your position  fully  when you understand the consequences.  And so, I guess, Endorsements do work. I, I literally would have not expected that at all.  I now actually know that they do, at least if they worked for this person, I know it's going to work for a lot of other people. So I wonder how much this is making people question it.  And I wonder if anybody actually verified that this is actually his family. I mean, this seems to be,  A pretty consistent story, but look at that. His brothers, his sisters, his nephews, his nieces,  all saying he is a dangerous con man that he shouldn't be in charge of anything.  He, he's a congenital  liar. He is a pathological liar.  Look at that Nebraska  walls for Trump.  That's where they're from is Nebraska.  And there they are  producers. You don't need me to tell you But Little Birds told me that they're set to do interviews. Also, his brother in Florida is, get them, get them,  get them, get them,  get them, get them. Get them now.  That's great. Well, other networks lie to you about what?  So apparently this is his brothers, sisters, cousins,  okay, so I found that to be a conversation to be had because when somebody endorses somebody, I didn't think it was transferable, but I do think that this is a hint to his character if his entire family betrays him like this. Now, you don't know how distant they are and all of that, but if they're saying that he's a con man, if they're saying that he's  a pathological liar, That's what his family's talking about. There's his family is calling him a pathological liar. They're saying that they endorsed Trump, like, and they don't exactly look like politicians. These look like everyday people. These look like people you would go hang out with and have a few beers and barbecue with.  And those are the people that I trust the opinion of. Not the one  Staring on stage waving at everybody like they're you know, the the kamala harris cackle and her dis the amount of disingenuousness That is  oozing from kamala harris's face when she goes on stage just irks me so bad like her her  like her her whole deal her cackle her fake laugh or Her smile when she goes on stage is just so disingenuous. You know what, I think I solved the puzzle. I think I know where Kamala Harris has been the last four years. And it's probably acting school, because the way that she acts on stage is so disingenuous. The way that she speaks the way that she's cackles to things that aren't funny, her own jokes that aren't even funny at all. The way that she smiles when she goes on stage, like she just won an Academy Award every single time. Like she's the people's champion, and everybody loves her like Not the case. You've been so far underground for so long that you actually think people like you  crazy.  So next topic here is going to be that Taylor Swift,  Taylor Swift, and Travis Kelsey allegedly have a deal to split up on the table and literally on the table, a piece of paper that outlines it from their PR company. Now the PR company is trying to brush this off and say that, Oh, we don't know anything about this, but it's very clear. But this is the PR company of Travis Kelsey, full scope,  and they have a completely outlined plan. Now, some people have tried to say that, oh, it's just because they need to have these contingent, contingent  plans in case there is a breakup, right? That's what his PR firm's doing. It's like, worst case scenario. What is it? And that maybe makes sense, right? If you have a PR firm and you want to plan ahead, you don't want to be scrambling. You want to be proactive for your clients. That makes sense. But what doesn't make sense about it is the fact that it said September 28th was going to be the breakup date.  What's what would be funny.  They were like, they hate each other and now they have to, like, they, they hate each other. They, they want to break up. They're done with it. They haven't spent time together, but now.  If they want to pull this off by convincing the public that it wasn't all planned, they're going to have to hang out. They're going to have to be around each other. They're going to have to go in public and pretend that they're actually still dating. And that would be hilarious to me.  Here we go. Let's go ahead and watch. This video  Taylor Swift's the biggest star in the world. Sorry, Gutfeld.  She's been blanketed across the sports media entertainment atmosphere. The New York Times just speculated. She's a lesbian and last year's tour broke Ticketmaster a tour that's revenue tops the GDP of 50 countries.  I mean, I like her music. She's all right, but I mean, have you ever wondered why or how she blew up like this?  Well around four years ago. The Pentagon Psychological Operations Unit floated turning Taylor Swift into an asset during a NATO meeting. What kind of asset? A psy op for combating online misinformation. Listen. Interesting. You came in here wanting to understand how you just go out there and counter an information operation. The idea is that social influence can help  It can help encourage or  promote behavior change, so potentially as, like, a peaceful information operation. I include Taylor Swift in here because she's you know, she's a fairly influential online person. I don't know if you've heard of her.  Yeah, that's real.  The Pentagon's PSYOP unit pitched NATO on turning Taylor Swift into an asset for combating misinformation online.  This is nothing new. In the 1950s, the government strong armed Louis Armstrong. The  Let's just take a second to appreciate that pun from Jesse Waters. They strong armed Louis Armstrong.  I think I have something somewhere.  No?  No?  Come on.  Oh man, alright.  Hey! Look at that, look at that, look at that.  I knew, I knew it was there somewhere. We don't get to use those often, but when we do, it's a good time.  Here we go, let's finish a couple, a couple minutes of this. And I've talked about this before, but just so you get the full context. The CIA did the same thing with jazz singer Nina Simone, except they did it without her really knowing.  In the 70s, Nixon enlisted Elvis in his war on drugs. He gave the king a badge and named him a covert federal law enforcement agent. Sheriff. Michael Jackson was tapped by Reagan. Using his song Beat It and his public service campaigns against teen drinking and driving.  Michael Jackson persuading minors not to drink.  Anyway.  So is Swift a front for a covert political agenda? Primetime obviously has no evidence. If we did, we'd share it.  But we're curious. Because the pop star who endorsed Biden is urging millions of her followers to vote.  She's sharing links and her boyfriend, Travis Kelsey, sponsored by Pfizer  and their relationships boosted the NFL ratings this season, bringing in a whole new demographic.  So how's the SIOP going?  Well, as usual, Biden's not calling the shots because he doesn't even.  It's going pretty well. Apparently until now, right? They got what they wanted. They brought the Swifties over to the NFL.  They got  Popularity for Joe Biden and votes for him just four years ago, and they're going to try and do it again.  Interesting. Interesting. Interesting. So let's go ahead and read some of this document here.  It says, Travis, Travis Kelsey's team has called in lawyers over the leaked contract that claimed to reveal the exact date his relationship would end with Taylor Swift.  Fake PR strategy documents spread online, says Daily Mail, gave illusion their year long love story was a sham. Nobody said that it's, like, that's not fake. It's from Taylor Swift.  It's a PR company.  Here it is. Let's read some of the document here. It says, and this was a Snapchat, the front page of the alleged full scope contract. It says, comprehensive media plan for Travis Kelsey's public relations following breakup with Taylor Swift. Confidentiality. Notice someone's getting fired. The document is intended for internal use only and contains confidential information regarding the media strategy of Kevin Kelsey. It is not to be shared or any external parties or unauthorized individuals. All details within the written document are insensitive and designed to manage the public image of Travis Kelsey effectively. Unauthorized distribution and disclosure of this document is strictly prohibited. Oops!  Oops.  Objective to effectively manage and mitigate the fallout from there. I'm, I'm excited to see if this is like chat, GPT generated, cause I'm usually pretty good at telling to effectively manage and mitigate the fallout from the breakup between Travis Kelsey and Taylor Swift.  It doesn't say potential by the way, and Sherman Travis, Kelsey retains a positive public image minimize negative media portrayal and continues to build his personal and professional brand. Okay.  Key messages. Here's what they're going to say. Respect and privacy. Right? Respect and privacy.  Emphasize that the breakup is a mutual decision made with respect to each other's personal lives.  Stress the importance of privacy during the period to allow individuals to focus on respective personal growth and careers. Professional focus. Highlight Kelsey's commitment to his career and ongoing achievements in the sports industry. Showcase recent milestones, upcoming games, and his involvement in major sporting events. And personal growth. Frame the breakup as a natural part of life and an opportunity for personal evolution. And share how Kelsey is focusing on personal development, self improvement, and resilience. Look at that. Let's go to another page. There it is. And it says  distribution, comment the establish, or the statement should be,  Let's see, I'm trying to read this.  Gracious, respectful, and stress mutual respect. Example, Travis and Taylor have decided to part ways after careful consideration. They both value and respect each other's personal lives and just appreciate your respect and privacy during this time. The time. Now this is what people find to be really interesting about this because this could be a document that's outlining just how they would respond.  Until the time is stated and it's recent. And this all is very reasonable for a PR company. Like, it's not like somebody is exaggerating. It's not saying that if you're going to be salacious and post a fake PR document for Travis Kelsey and Taylor Swift, it would say some crazy stuff. It would say that he cheated or she cheated or there's, she cheated on him with John Mayer and they're getting back together, like they would make it way more salacious than this.  And the fact that it has a date on it also makes it very interesting.  Which is why people are saying obviously this is legitimate. It says media interviews, secure interviews with reputable sports and lifestyle outlets known for balancing balanced reporting. Target platforms include sports outlets, ESPN, sports illustrated in the Atlantic, lifestyle entertainment, vanity fair, GQ people's magazine, and local news  talking points, focus on Kelsey's recent sport achievements and future goals, emphasize the respect for Taylor Swift and mutual decision to part ways, avoid discussing personal details about the relationship and breakup.  Very, very interesting.   Even says to do mock interviews with Travis prior to the,  alleged non existent media scrubs on this.  So, there you have it. Find it to be pretty interesting. It'll be even more funny when they have to stay together. We are still, still, still together. because your PR firm leaked all the information and now it's going to be very readily in everybody's head when you go to do all these tactics and use all these talking points at the exact same news outlets on the exact same day. So now you have to stay together. Sucks for you. Write a song about it. That's all I got to say. All right.  Speaking of pitch decks, well, we weren't speaking about pitch decks, but  business documents.  There's a way to segue that somehow. Speaking of business documents,  Here's a pitch deck that is  out there right now. And this should, this should terrify you. This should absolutely terrify you. There's a company called CMG and they have a pitch deck on predictive audience technology and the power of the voice. And  Our devices, microphones. Now this company is obviously selling advertising opportunities helping you to target your audiences for things like Facebook ads, Google pay per click ads with geofencing. So it's talks about a 10 and 20 mile radius  have a marketing background, can talk about these things.  Talks about a 10 to 20 mile geo fenced radius around these ad campaigns. But the way that they're going to get the data for you to help you target these people is more specific and invasive than any other marketing,  advertising use case ever, right? Like this is the most invasive technology that you could imagine.  They want to listen to your microphones and not they want to. They are, according to this pitch deck, they are listening to your microphones, gathering that data, scrubbing hundreds of thousands of hours of you talking to your spouse, you making love with your spouse, you talking politics with your cousin, you,  whatever it is that you talk about, they're listening on your phone, on your Alexa, and on your computer, your smart TV, everything and anything that has a microphone is a suspect here. And they show it right here on this slide.  And what it says is the power of voice in our devices, microphones, smart devices, capture real time intent data by listening to our conversations. Advertisers compare this voice data with behavioral data to target in market consumers. We use AI. We use, we use, we use, they are actively doing this right now. We use AI to collect this voice data. Data from 470 sources to improve campaign deployment, targeting, and performance. You can reach your potential customers before your competitors  by listening into their microphones, listening into their homes, their bathrooms, their bedrooms.  This is the most egregious privacy violation in history, and  this should terrify everybody. This is unacceptable because if CMG can do this, CMG local solutions. If some random marketing advertising organization can do this, imagine what the NSA and the CIA is doing. And I've talked about this  for the longest time. People like, Oh, they're listening. And then they advertise to me. Oh, they're listening. Then they, they must've heard me talk from through my phone. And then I got this advertisement a minute later and everybody was like, no, no, there's no way that they could do that. They can't scrub the data. They don't have the ability to do it. They don't have the processing possibility or power to be able to do that.  Now they do, they have AI. I have AI use transcriptions all the time for this podcast for plenty of things that I do.  So as long as they can listen to your microphone, they can transcribe your conversations. They know exactly what you're doing, who you're talking to, why you're talking to them, and what you're talking to them about.  Then  they can use that data, put it into a machine learning process or machine learning system. They can use a large language model, something like GPT, and then they can scrub all those conversations to see what are the top 10 products that Austin Adams is interested in this week. And then they can target you with that information. They can also target you. If they're the FBI, if they're the CIA, if they're the local police force, if you're, they're the election police, right? Whatever that is down the road, you have to think about that now. This technology is just emerging to where they actually have the capabilities  of listening to every conversation you have, determining intent,  and then doing something about it.  Now let's read through some more of this.  It says consumers leave data trails based on their conversations and online behavior, AI collects and analyzes this behavior and voice data from 470 sources. Processing voice data with behavioral data identifies an audience who is ready to buy.  We take this data and align it with your products and services to build an audience list in a defined 10 mile radius. This audience list is uploaded into our ad platforms to target your digital advertising. Once launched, the technology automatically analyzes your site traffic and customers to fuel audience targeting with an ongoing basis.  After prep and setup of your account, we developed your audience list. Using the encrypted list. We target your audience through streaming TV, audio display, and pre roll paid social Google Bing and mobile  instantly grow and target a hyper relevant audience, reduce click and acquisition costs, generate lookalike audiences at a fraction of the cost to look like audiences, essentially, when you have a list of a hundred people that all have similar traits, they can try to find a 1 percent comparison  of interest to that list to retarget. So if you have a list of a hundred people,  that list can turn into a thousand people that look. Or act just like those people.  Pricing a hundred dollars a day or $200 a day for a 10 mile radius or a 20 mile radius.  It's actually fairly cheap.  We partner with the best to provide the best They have. This company partnered with Google, Amazon, and Facebook,  which seems to be kind of alluding to who those partnerships are that they're getting those 470 pieces of data from.  Yeah.  Wow.  So there you have it. CMG, local solutions. is now listening into your conversations. And if they have access to this data, so does Facebook. So does Google. So does  Amazon, right? So does the FBI. So does the CIA. So does the local police department. So does the thought police. So does the, the, the, you know, The election police,  this should terrify everybody.  Now, one thing that I've heard Joe Rogan talk about, and  you know, the deal by now,  there's only one way to stop this from happening,  right? There's only one way to stop the relay of information out to these companies, right? If you work at a company where there's sensitive information, where you talk to your spouse about something you don't want your phone to hear.  Right? Your cameras should be covered on your phone. Your cameras should be covered on your, your laptop.  You shouldn't have home security systems like Wwise or Ring. They have access to all of it.  The walls have been breached. They can access your home whenever they want if you have cameras, if you have a cell phone, if you have a webcam, if you have a microphone, if you have an Alexa. The walls have been breached. Now it's time to do something about it before it's weaponized against you. They're building a profile.  They're determining what they can sell you to take your money from you, that you worked so hard for it by convincing you through marketing campaigns,  they're determining if you're going to vote for this person or that person,  but there's only one way to stop it.  And it's by putting your cell phone  somewhere where they cannot hear you. One, that's one way to do it. Unplugging all of your Amazon.  Getting rid of your ring camera. Getting rid of your, your  Wyze cameras from Amazon,  which Wyze just introduced a  that's like one of the lower cost security systems. Wyze just introduced an AI feature where you can search through all of the data where you can search through all of your camera stuff. And this is honestly almost as terrifying as this,  Speech, the predictive audience technology that CMG is talking about here.  This should terrify you too. Why is the security system company security camera company just came out with a email talking about how they are going to allow you to search any and all of your footage using AI search algorithms. So if you have cameras inside and outside of your house, you can say, Hey, Show me all of the video footage of packages being dropped off. Show me all of the video footage of my wife leaving or coming home. Show me all of the videos of our dog taking a shit. Like, why do we need that? We don't need that. You can give us like the little trinkets as a result of the technology that you've developed, but they didn't develop that technology for us. They developed this technology for military uses. They developed this technology so that they can  increase their totalitarian fingers into your life.  They developed this technology. So conglomerate organizations, commercial companies out there can profit on godly amounts of money. They did not make this technology for you. They made it for them.  And you should be very weary when you use it.  Now you can utilize something called when it comes to your phone, right? Unplug your Alexa.  Put it, put a cover on your webcam.  Now you can use something when it comes to your cell phone, right? If you have you know, certain trade secrets that you need for your company.  If you have private conversations with your wife that you don't want people to hear,  right? Because then they can weaponize, they can blackmail you. They could send an audio of you talking about bad about your boss, right? So many different ways that this can be used, like millions and millions of terrible things can happen from this, but you can do one thing about it. And that's utilizing a. Faraday phone sleeve, just like this. Okay. Now this is from my company Ronin and all you do is you pop this open. This is the final version. Finally got the sample in yesterday.  The production is ongoing right now at my manufacturer and we will have these in just a couple of weeks  and you can just slide your phone  right inside  of this.  You can put your phone right inside of this Faraday bag.  It's a bad example cause it's hard to do it and be on camera, but here you go. Put your phone inside of that Faraday bag. Has a nice looking magnetic strip here that closes for you.  And all of the signals from your phone go away. They can't, they can't listen to your microphone. They can't see your camera, right? They can't do any of that if your phone is in a Faraday bag. They can't even send you a text message  if you have a Faraday bag.  So, Get yourself a Faraday bag. There's several companies out there that sell these. Wait a couple of weeks, buy one from ronanbasics. com. That would be supporting  me right here in this endeavor to give you the tools that you need to help fight back against modern technology, which has many, many threats, including EMFs, right? Data and privacy breaches.  So many, so many ways that they're weaponizing technology against you.  One way to fight back  is a  Faraday Sleeve from Ronin. Now we got a couple colors. This is the sand color, which I truly like the most. And then we have this slate color. Color as well. So a couple of weeks, these will be available. You can get 10 and 15 percent off by going to Ronan basics. com. That will sign you up for our newsletter, right? When it pops up and you'll get 15 percent off of your order.  Go put your email and your text messages on. Turn on the put in your phone number and I will send you a text personally when the launch happens and you will get 15 percent off. So head over Ronan basics. com R O N I N basics. com. Get yourself a Faraday phone sleeve. Stop CMG from tracking you and the day the government from being able to know everything that you talk about.  Alright, there you have it.  Next thing we're going to talk about here is going to be the school shooting. So, yesterday in Georgia, in Appalachia  there was a school shooting  terrible, terrible in Georgia.  And so it says a 14 year old student fatally shot four people in a rampage at a Georgia high school, officials say. And this comes from AP News.  I'm sick of this, guys.  I'm sick of it. It makes my heart sink. I have children. I have children who are school age.  I'm so done with it. As a parent, it's terrifying. As a human, it's so sad.  And as a father, it's  very concerning.  I hate seeing this every time.  And like, the more and more this happens, the more I understand the people who are shouting for gun control.  Right? I'll say that one more time. The more this happens, the more I understand the people asking for gun control. The more school shootings there are, the more it makes sense to me why people hold that position. Because  we just don't know what to do about this. Right? There's no answers.  I don't think that that's the answer. I don't think taking people's guns away is the answer. I don't think it'll help anything. I think if anything, the answer is probably arming people within the school systems, which is another difficult barrier to overcome. I think the answer is having active police forces on site at every police or at every high school with armed, trained police officers who can eliminate a threat.  I don't think the answer is taking away guns. But I do understand the argument when everybody just throws up their hands and goes, I don't know what to do, stop, stop this from happening.  It's, like, it's terrible. A 14 year old, like, dude, this kid was 10. 10 years old, a child. A baby. Just 4 years ago. And now they grab a weapon and open fire and kill 4 people.  Like, what do we do? Well, to me, you know, I think the answer is mental health.  I think the answer has to do with pharmaceutical medications, I think the answer has to do far more about pharmaceuticals than it does the weapons, because this 14 year old could have went in there and stabbed a bunch of people.  It says a 14 year old student opened fire to the Georgia High School and killed four people on Wednesday, authorities said, sending students scrambling for shelter in their classrooms,  and eventually to the football stadium, as officers swarmed the campus and parents raced to find if their children were safe.  The dead were identified as two students and two teachers at Appalachee High School in Winder, about an hour's drive from Atlanta.  Killed were two fourteen year olds, Mason Schermerhorn and Christian Angulo,  and teachers Richard Aspinwall and Christina Iremi.  Georgia Bureau of Investigative Director Chris Hosey said in a nighttime news conference,  At least nine other people, eight students and one teacher, were taken to hospitals with injuries, all expected to survive.  The words, hard lockdown, appeared on a screen in junior Leila Farrell's health class, and lights began flashing. She and her frightened classmates piled desks and chairs in front of the door to create a barricade. Sophomore Kaylee Abner, was in geometry class when she heard the gunshots. She and her classmates ducked behind their teacher's desk, and then the teacher began flipping the desk in an attempt to barricade the classroom's door.  A classmate beside her was praying, and she held his hand, and while they all waited for police.  After students poured into the football stadium, Abner saw teachers who had taken off their shirts to help treat gunshot wounds.  Two school resource officers encountered the shooter within minutes after a report of shots were, that shots went out.  The suspect, a student at the school, immediately surrendered and was taken into custody. You coward.  He is being charged as an adult with murder. Authorities said the weapon was an assault style rifle.  The teen had been interviewed  after the FBI received anonymous tips in 2023 of May about online threats to commit an unspecified  school shooting.  So the knew about this kid.  More than a year ago  that he was planning to do this and it still happened, right? But I mean, what can you do if you can't prove anything? How do you take them? You can't take them to jail. You can't put them in juvie, right? You should put them in therapy and have consistent follow up. I mean, that's the answer.  The FBI narrowed the threats down and referred to the case to the Sheriff's department at Jackson County, which is an adjacent to Barrow County.  The Sheriff's office interviewed the then 13 year old and his father who said there were hunting guns in the house. But the teen did not have unsupervised access to them. The teen also denied making on the online.  The Sheriff's office alerted local schools for continued monitoring of the team, but there was no probable cause for arrest. Yeah. Right. That's difficult. How, what, what can you do legally?  Jose said that the state division  of family and children services, also a previous contact with the team and we'll investigate whether or not that has any connection with the shooting authorities were still looking into how the suspect obtained the gun used in the shooting and got it into the school.  Yeah, no school. No, no gun zones don't work guys. There's probably a sign and it was illegal, right? It doesn't help to have additional gun control. My heart hurts for these kids. My head hurts or my heart hurts for our community He said but I want to make it very clear that hate will not prevail in this County I want to be very clear and known love will prevail over what happened today.  Gosh, just imagine if that was your kid Before Wednesday, there had been 29 mass shootings in the U. S. so far this year. According to a database maintained by the Associated Press and U. S. Today in partnership with Northeastern University, at least 127 people have died in those 29 mass shootings, which are defined as incidents with four or more people have died within a 24 hour period, not including the killer. The same definition used by the FBI.  So 29 mass shootings this year now that doesn't that also includes like gang related shootings Which excuse that quite a bit last year ended with 217 deaths and 42 mashing I want to know like how many school shootings are there  now how many people shot each other in Chicago?  I'm Wednesday and wonder Landon Culver an 11th grader said he stepped out of his algebra class to get a drink of water when he Heard shots and then saw someone wearing a black hoodie with a long gun. I didn't really stick around too long to look he said Instead, he ran back inside the classroom and locked the door. The class huddled in the back in the dark and waited for a rampage to end.  Culver listened as gunshots rang out in the building. You're just wondering, like, which one of those is going to be somebody that you're best friends with or somebody that you love. Later police officers arrived and escorted the students out as they were leaving the building.  Culver saw multiple people who had been shot. You hear about this kind of stuff and you're like, you never think it's going to happen until it's happening.  Jeez.  Oh, man. So like I said, I understand. I understand the position. I mean, I understand the emotional attachment to wanting gun control here.  I think it's a flawed argument.  I think it doesn't work. I think that there's better arguments and that in many cases, equipping people who are capable. With  the tools that they need to fight back is probably the better answer.  But again, I, I, I'm not on insensitive to why people believe that because it's just like, what do you do with this point? How, what can we do? What can we try? What, what, what are the opportunities here? Is it eliminating pharmaceutical medications to people under the age of whatever, right? How, how can we solve this issue?  Even if it's one a year, two a year, three a year, that's terrible. How can we solve this issue and what can we done about it? And I don't think there's an answer. I don't think there's a right answer, and I think it'll continue, and it'll continue whether there was no guns in the world. Right, the problem with gun control is that the people that you should fear most, historically, is the government. And they're not giving their guns away.  So no matter how many school shootings there are, the argument that guns are, getting rid of guns in the public's hand is the answer, is not the correct answer. Because the enemy is the one taking your guns.  Always, historically, is the government that is over top of you, the totalitarian regimes that eventually occur when there is no ability to fight back against your government.  And these, these deaths are sad and terrible and I hope they never happen and I hope there's a solution and  it's just not the answer.  So, the Tennessee Star did come out with a  with the,  Audrey Hale's manifesto from Nashville, Tennessee.  But we're going to cover that next time. I think it deserves a little bit more time and attention, although I would say there's not a ton in there that talks about why, other than the trans situation and some weird love interests. So stick around next time. Without keeping you around too long, subscribe, leave a five star review. I appreciate you head over to RonanBasics. com, put in your information into the email pop up that jumps up there and the text messages, and you'll get 15 percent off and you'll have first notice when these phone sleeves launch, right? Very excited about this. This is what I'm most excited about. This is really why I went down this path. You can also get yourself a Faraday EMF blocking hat, which is the one I'm wearing on my head.  I will see you next time here,  the Atoms Archive.  Atoms Archive. 

This week's episode brought to you by Slice on Broadway, and Sidekick Media Services and listeners like you at www.patreon.com/awesomecast Smart pepper spray with GPS tracking: A new "smart" pepper spray called 444 was showcased that has GPS capabilities to alert selected contacts or authorities if you spray it, providing your location for safety. https://techcrunch.com/2024/01/11/444-mace-ces/ Google/Bing rewards programs: kidemental discussed Google Opinions/Rewards program that give you some money or credits for answering short surveys, providing receipts, etc. Good way to get a little cash or credit. https://surveys.google.com/google-opinion-rewards/ Video editing tools: CapCut was discussed as an increasingly popular free video editing tool, with features similar to expensive options like Premiere and After Effects. Very useful for creating content quickly. https://www.capcut.com/ Lack of sex tech at CES: There was discussion about CES severely limiting vendors from the sex tech space this year, seen by some as a regression. https://techcrunch.com/2024/01/14/ces-sex-tech/ Apple disabling sensors: Due to a patent dispute, Apple is disabling blood oxygen sensors in new Apple Watch units via a software update until the dispute is resolved. https://9to5mac.com/2024/01/15/apple-watch-blood-oxygen-feature-remove-ban/ Grind City TV: Guest Kay talked about expanding her multimedia production company Grind City TV beyond just a TV channel to also radio and print. Key focus on covering independent artists and entrepreneurs. https://grindcity.biz/ Media training for pro wrestlers: They joked about sending pro wrestlers to Kay for media training and also learning some wrestling moves themselves. Subscribe to the Podcast: awesomecast.com Sorgatron Media Podcast Network Feed: sorgatronmedia.fireside.fm Join our AwesomeCast Facebook Group to see what we're sharing and to join the discussion! You can support the show at Patreon.com/awesomecast! Special Thanks to kidmental for the new AwesomeCast Sounds! Visit him at www.kidmental.com Join our live show Tuesdays around 7:00 PM EST on AwesomeCast Facebook, Youtube and Sorgatron Media Twitch!

This week's episode brought to you by Slice on Broadway, and Sidekick Media Services and listeners like you at www.patreon.com/awesomecast Smart pepper spray with GPS tracking: A new "smart" pepper spray called 444 was showcased that has GPS capabilities to alert selected contacts or authorities if you spray it, providing your location for safety. https://techcrunch.com/2024/01/11/444-mace-ces/ Google/Bing rewards programs: kidemental discussed Google Opinions/Rewards program that give you some money or credits for answering short surveys, providing receipts, etc. Good way to get a little cash or credit. https://surveys.google.com/google-opinion-rewards/ Video editing tools: CapCut was discussed as an increasingly popular free video editing tool, with features similar to expensive options like Premiere and After Effects. Very useful for creating content quickly. https://www.capcut.com/ Lack of sex tech at CES: There was discussion about CES severely limiting vendors from the sex tech space this year, seen by some as a regression. https://techcrunch.com/2024/01/14/ces-sex-tech/ Apple disabling sensors: Due to a patent dispute, Apple is disabling blood oxygen sensors in new Apple Watch units via a software update until the dispute is resolved. https://9to5mac.com/2024/01/15/apple-watch-blood-oxygen-feature-remove-ban/ Grind City TV: Guest Kay talked about expanding her multimedia production company Grind City TV beyond just a TV channel to also radio and print. Key focus on covering independent artists and entrepreneurs. https://grindcity.biz/ Media training for pro wrestlers: They joked about sending pro wrestlers to Kay for media training and also learning some wrestling moves themselves. Subscribe to the Podcast: awesomecast.com Sorgatron Media Podcast Network Feed: sorgatronmedia.fireside.fm Join our AwesomeCast Facebook Group to see what we're sharing and to join the discussion! You can support the show at Patreon.com/awesomecast! Special Thanks to kidmental for the new AwesomeCast Sounds! Visit him at www.kidmental.com Join our live show Tuesdays around 7:00 PM EST on AwesomeCast Facebook, Youtube and Sorgatron Media Twitch!

This morning, we are seeing significant movement with the Google search results ranking and algorithm. Twitter blocked unregistered users from seeing tweets, which blocked Googlebot and resulted in huge drops in Google Search traffic but a few days later...

This episode is available on Spotify and Apple PodcastsIn this "Ask Us Anything" (AUA) session, we answer questions from a Linkedin live about SEO & AI, the state of the economy, careers and more.Topics* Breakfast Routines* Predictions on Economic Recovery* AI and SEO* Preparing for AI and SGE* Eli shares the best career advice he didn't take* The Importance of Working at Big Brands Early in Your Career* Best Practices for Prioritizing and Implementing SEO Initiatives in Companies* Impact of Generative AI on Jobs and Medical Professionals* Building a Nerd Wallet Competitor in 2023* Impressive AI SEO Marketing Tools* Workspace Labs beta and Google's Keyword blog* Eli and Kevin Discuss Marketing Evolution and Tactics in Today's Digital Landscape* Companies Collaborating with Influencers* Discussing AI advancements and future implicationsTranscript[00:00:05] Kevin and Eli Go Live: A Friday Conversation[00:00:05] kevin: We're live.[00:00:06] eli: We're actually live.[00:00:07] kevin: Is this real?[00:00:08] eli: Yes, it is real. We did it. Oh, my God. Eli, what's going on this Friday? How are you?[00:00:14] kevin: Let's enjoy the podcast for the sake of all the people, all the millions of people that are not watching us live.[00:00:20] Contrary Marketing Podcast: Live AMA[00:00:20] eli: All right, sounds good.[00:00:21] kevin: Hello.[00:00:21] eli: Welcome to the Contrary marketing podcast, where we give you ideas you might not be thinking about today. Eli and I are doing a live AMA. Not MMA live. AMA we're beating ourselves up only verbally.[00:00:33] kevin: No, AMU sorry. Aua ask us anything.[00:00:38] eli: Ask us a good point where you can already tell by this highlevel. We ask each other questions, and we want questions from the live crowd that we're going to ask each other as well. Eli, you want to hit it off?[00:00:49] kevin: Yeah, but Kevin, I hate to interrupt the flow here, but I'm not sure that we're live.[00:00:52] eli: I'm pretty sure we have 33 viewers.[00:00:54] kevin: We do. Okay, so they're there on my LinkedIn event. I just see our logo.[00:01:00] eli: It's not a multiverse or what do you call it? Metaverse.[00:01:03] kevin: Can't see myself. Okay, well, we have 33 viewers. Welcome, everyone. Welcome.[00:01:06] Morning Q&A and Discussing Breakfast Routines[00:01:06] eli: Eli, hit me with a question here.[00:01:08] kevin: What do you have for breakfast?[00:01:09] eli: I had egg beaters, cherry cheese, and two slices of bread. Kind of my standard breakfast. I have that almost every morning, and I don't mind it at all. And of course, coffee. Can't forget the coffee shopify, mark. Exclusive for the growth team.[00:01:24] kevin: How about you? So it's a little bit earlier in the morning here on the West Coast, so I had to skip breakfast today. But I did have my coffee, and it's the first thing I do is wake up, think about the coffee, and run to go get it. But let's do a real question here.[00:01:35] eli: Let's do a real question.[00:01:37] kevin: I think we're full of SEO questions. One day we won't have SEO questions. Let's do a non SEO question.[00:01:43] Predictions on Economic Recovery and AI-related Stocks Driving Bull Market[00:01:43] kevin: When do you think the economy will get better?[00:01:45] eli: Man, if I knew that, I would put all my money into the stock market at some point in time. Look, I'm not an economist, but I have very deep insights into a lot of companies right now and some companies who make a lot that make a lot of money. And I don't yet think we have bottomed out. I think we have seen some of the worst B, two B businesses that sell to other companies and that might slowly turn around or at least flatten out, but I think consumer businesses might get hit even harder. And so, again, this is not financial advice, and I cannot see the future. But if I had to make a guess, I think Christmas this year or maybe even summer next year. That's kind of a span where I think the economy will get better. But I can only tell by how good business is going for some of the companies that are working with. And right now, demand is down. Sales cycles are still very long. Revenue is down year over year. So that's my prediction. What do you think?[00:02:44] kevin: I actually think the stock market has probably bottomed out. I don't know if you saw this, but we're in a bull market, which is crazy, because I always tell people, you can't pull your money out of the market because you don't know the bottom until you're months past the bottom. I forget the number, but this financial advisor told me that if you would have invested in the top of the market in 2008, right before the market, like, plummeted. So if you invested in the top of the market in 2008, and then you would have pulled your money out at the bottom of the market in March of 2020, when the market had dropped like 40% or something, you would have still made like 180%. So that's the market, right? So you look at trends and you think everything's terrible, but you have no idea. The only way you can really make money in the market is by keeping your money there. So I didn't realize it, but we're in a bull market. So a bear market is when the market is down 20% overall, and a bull market is when it's up 20%. So somehow within all of this, in 2023, we're actually in a bull market, and the market has turned. So I think the market will probably improve because a lot of the layoffs, a lot of the bad things, things have sort of already been baked in. Whether the bad things continue is a whole different story. So again, the market is psychology of the market is maybe things aren't as bad. So people invest, and there's money being made there. But I do think economically, there's probably a lot more layoffs. There's way too much spending for the amount of bad economic news and the amount of layoffs, unemployed amount of people. I think we're probably still a ways away from there. Maybe things turn around next year when there's an election, because markets are psychology, economics or psychology, and candidates can mess things up, messing around with things and make it look a little bit better. Stimulus might not be a good thing. Creates inflation. It created inflation. But hey, if they stimulate the economy and they start giving that money, people might spend, there might be more jobs. And we go back to those 2021 days, 2022 days, where companies just way overhired. I think around the marketing layoffs in general, there were just too many hires, so companies are just ramping down. I don't think it's necessarily a function of the employees. It's even a function of the companies. They just way overhired, and they need to pull that back. In Google's case, Google had never really fired anybody or laid anybody off. So they each had too many employees over two decades of growing, and they need to pull back. No one knows whether Google will do more layoffs, but they're not talking about it. Facebook continues or Meta continues to talk about doing layouts.[00:05:10] eli: The one thing that you mentioned that's super interesting is that we're in a bull market. And when you look at the stocks that are actually up driving that increase, it's all stocks related to AI. So Nvidia is going absolutely nuts right now. Apple after their announcements, google, Microsoft is really those stocks driving the market, and it's all about AI.[00:05:31] Kevin and Eli Discuss AI and Answer Questions[00:05:31] eli: And that's one topic that we got a lot of questions for, and I.[00:05:34] kevin: Think we have to drink now. Now. You just said AI. Oh.[00:05:37] eli: Every time you say, oh, okay, here we go.[00:05:39] kevin: I forgot.[00:05:39] eli: Here we go. Coffee, a zip of water.[00:05:41] kevin: There you go.[00:05:42] Preparing for AI and SGE: Impact on Search Traffic and the Future of SEO[00:05:42] kevin: All right, we made it five minutes without using the word AI.[00:05:45] eli: It's a new record, I think.[00:05:47] kevin: Yeah, it is a new record here.[00:05:50] eli: The question I have for you is you wrote this series of posts about AI and SGE, google's new search generic experience. Let's cut straight to the chase. Most people tuning in here know what's going on and have heard about AI and Se. What do you tell people or companies who ask you what they can do right now to prepare themselves for SGE when it rolls out to the broader public and for AI in general.[00:06:16] kevin: So I've been preparing for this for many years by focusing on users, by focusing on product led SEO. I was never really algo centric. So this is obviously AI and SGE is an algo adjustment. Well, not an algo, but it's an adjustment in this search layout and it's adjustment of the search page. So my focus has always been on building great things for the search user. So that's just a user that happens to come from a search engine, regardless of whether Google Bing, I don't know, Yandex or whatever. So I think that that is what everyone should continue to do, build for that search user. Now, the makeup of that search user is going to change. And I think the big way that's going to change is that search user is going to move from top of funnel, which is very generic searches, to more mid funnel. And I'll give you an example. I'm in the middle of planning a trip to Europe this summer, and I'm doing a lot of googling most of the queries that I Google, they are bringing up SGE. So obviously that didn't exist a month ago. So if I would have done that Googling, there wouldn't have been any generative responses unless I did it on Chat WT. But so there's now I'm Googling most of the names of hotels. When I Google, there is an SGE response. Now, is the SGE great? I don't think so. When I Google the name of hotel, there's a couple of things that I'm looking for around the hotel. One is where is it located? And two is what are the ratings? So where it's located? Obviously. That's Google. That's a Maps query. And what it's rated? That is TripAdvisor or Booking.com or anybody that's collected a significant mass amount of reviews. Google telling me that it is 176 room hotel built in 1992 and is in some neighborhood which I don't know the name of the neighborhood is not very helpful. However, the fact that that exists, that that content is there does mean that the people that are looking for that information are no longer going to go to TripAdvisor. So I'm still going to TripAdvisor because it has information that I need. But I think this SG is going to disrupt the top of the funnel and that may be a good thing. Maybe it's a good thing that there were so many sites out there before that created aggregated content that didn't give so much helpful information and they just ranked on Google and then captured the click and it wasn't helpful for the user. But by being number one, they got the click and now you won't get the click. So maybe that's a good thing for the users. They just capture that information right away. So I think everything about search is changing and traffic is going to change. And the interesting thing is I keep polling this on LinkedIn. I love LinkedIn polls because I get a lot of responses. Most people in my polls have not seen SGE. Another one I did last week is 53% of people are not preparing for anything related to generative in the rest of this year. And then the insight that I took out of this is that many, many marketers don't know what it is and they just assume it's another Google algo change. This is something I just heard from a CMO of a company who reached out and said, hey, our SEO agency says don't worry about this thing. It's another algo change, we'll be fine. And I don't think that's correct. I think this is a fundamental layout change and traffic will absolutely change. And just assuming that it's no big deal is a huge mistake. Now, will it crush most sites? I don't know. Like, depends on the vertical, depends on where Google lands with it. If you're an informational vertical, wikipedia as an example is getting crushed. I think that marketers should be using this, should be paying attention, and things will change. What do you think? Are you in my Pessimistic camp or you're like, this is Google, this is Google being Google. You don't even use Google. You use chat GBT. You tell me this all the time or even this Google.[00:09:50] eli: Yeah, it's funny. I do think things will change. So I'm halfway with 1ft. I'm in your camp.[00:09:57] kevin: I do think don't agree. You're not supposed to agree.[00:10:00] eli: No, it's just 1ft.[00:10:02] kevin: Half agree, half a foot.[00:10:06] eli: I agree with one toe and my other toe. Tell me that. No, it's it's a middle toe. It's a little longer than a piggy toe. I don't see SG going live in its current form. There was this interesting article that the chief Editor of Tom's Hardware published a couple of days ago fundamentally criticizing the accuracy and information in SGE and two, how it's still lacking references and how much it's copying, how borderline plagiarism it is. I do agree with that argument, directionally, but not to the same intensity, if that makes sense. But I think there's something there, it's in beta. It is great that it's in beta and it should stay in beta until Google has found a really good fit. I still also think that Bing AI search answers are much, much better.[00:10:55] kevin: Right?[00:10:55] Consequences of AI Integration in Search Results[00:10:55] eli: So little sneak peek. I'm publishing this article on Monday, but one thing that I did so this article, the chief editor Thomas Pilch last time is Pilch of Tom's Hardware. He calls out one example which is best GPU and in SGE. SGE basically word for word copies a large part articles by Tom's Hardware, PC gamer and other authorities and then links to them like barely maybe the Corroborated results, but doesn't even give a good attribution. And I tried that same query, best GPU in Edge on Bing in the conversational AI search and the results were much, much better. Basically, I got a very quick list, clear attribution and citation and the accuracy was so much more on point. So, long story short, I don't think this train is stoppable, train is moving, AI is going to go in the search results. The question is how? I think the current form of SGE is too aggressive to go live and not have everybody up in arms. I think we'll see a more toned down version of that. But we still need to think about the question of how do we thrive in this world and what can we do to stand out? And there are a bunch of things depending on the vertical you're in, but it's a new game or 50% of the game is new. Let's put it this way.[00:12:14] kevin: Totally agree with that. It's new and I also think it will keep changing. I think you're wrong about when it's going to launch or what form it's going to launch. I think that Google is rushing to launch things like maybe Google wants to wait a little bit and put it out next year. But every time OpenAI launches something new and they launch something new this week where it relates to functionality and they improved the capabilities of Chat GBT, I think that panics Google and someone's fingers hovering over that button that just puts it out onto the whole world, man.[00:12:47] eli: I don't think they can launch like that. I think they said in the blog article they're aiming for December of this year. They already said that they made some improvements to SG. I think Denny Sullivan, the search liaison at Google confirmed that. But I still think it's way off these references. It's a small detail, but it's an important one. I think citations or references need to be an SG and they need to be clearer than where they are right now. But I'm willing to gamble and I'm willing to bet here. But it's a whole new skill set that we have to learn and some things that I've already noticed. Again, we cannot make deterministic statements about how it works before we see the change in traffic, before we see the actual public life version or the final version. But one thing that I've already noticed is that this idea of third party reviews for your products has become so much more important. And it makes sense why Google is launching product review updates for its current algorithm left and right. I mean, every year you see four or five of these and they are all incredibly impactful. I mean, I'm talking to some businesses who see decreases of 30, 40, sometimes 50% of organic traffic due to a product review algorithm, and they suffer because they don't have a clear indication of methodology, clear authorship, clear evaluation system for products. And so it makes sense now because in part, Google leads so hard on third party reviews for its SGE experience when it comes to ecommerce related searches or local business searches. So this whole idea of a review footprint and influencing reviews and getting reviews out there is just so much more important, and I don't see that going away. That's my take.[00:14:23] kevin: Yeah. All right, let's move on to the next one. Let me ask you one. Go ahead. We're totally switching topics here and then we'll come back to SEO.[00:14:31] Eli shares the best career advice he didn't take[00:14:31] kevin: What's the best career advice you ever got and didn't take?[00:14:35] eli: Wow, dude, I got no warning about this one. That comes out left field, so let me see if I can stand up a great answer that doesn't make me lay in bed tonight and think about, oh, I wish I would have said that instead of this. So, look, I'm going to be going to be completely honest here and completely transparent. Someone who I look up to and still do gave me the advice that I wasn't ready enough yet to go out on my own to advise companies at that level. I'm not aiming to toot my own horn here, but I'm catering to executives. I'm catering to CEOs CMO CTOs Coos C suite.[00:15:13] kevin: Right. Head offs.[00:15:15] eli: Somebody gave me the advice to say, you need to do a couple more rounds of years at a company in house, get to a higher rank, broaden your scope to be ready to really advise companies at that level. And I didn't take it. And it worked out for me. There is an alternate universe where I took that advice and where it worked out even better for me. So I cannot A B test it, but I decided to go out on my own. I'm very happy with it, it works really well and I'm learning a ton. So that's advice I didn't take.[00:15:43] The Importance of Working at Big Brands Early in Your Career[00:15:43] eli: Let me ask you that same question because it's a really good question.[00:15:45] kevin: Well, first of all, I told you to go out on your own much earlier, so I'm glad you finally took my advice. You just didn't take it early enough and I'm glad you spent some time at some big companies. The advice I didn't take was I should have spent more time working at big companies. And I'll tell you why. This came from someone it's funny when you talk to like an older person, let's say someone in there, we're not going to go and blame people in their 40s or being old. None of you are old, I'm over 40. But it's more when you talk to an 80 year old and they give you career advice. And recently we interviewed someone on our podcast who is a couple of generations older than us, does not experience digital the way we did, but he was very insightful and we'll talk more about that in future posts and in future podcasts. But early in my career, an older person gave me advice that I should work for big brands. And at the time I wanted to work for startups because startups are cool and startups are how you get rich and all the cool stuff, work at Unicorns and write good things on your LinkedIn and writing your work at some major company and have some not so exciting job and boring title and boring job. Didn't seem exciting to me. But the advice I got was that I should work at big companies because big companies teach you things that you could then bring to smaller companies. I think that's true. And I should have spent more time at big companies. I should have when I got my first job, I took the first one offering a job because they didn't want to not have a job. It was a big ish kind of company, a few hundred employees. Eventually IPOed was not a startup at all. And then from there I went to a startup. I really wish at that point in time I had gone to a major brand, because there's something about being at a major brand where you learn how those things work. Yes, it's boring. Yes, you're probably not in control of a lot of things, but you see how those things work. You can bring those experiences to a smaller company because ultimately small companies want to be big companies. And then there's the brand cachet. So the company I worked at after that first job no one ever heard of, it was a startup got swallowed up by another company that no one ever heard of. And I learned an amazing amount, but it doesn't really make my resume look that exciting. I was fortunate that after that company I went to SurveyMonkey, which was a well known brand, which is more of a well known brand than it deserves because it's not a huge company, didn't have a huge valuation. However, so many people have taken surveys from SurveyMonkey, just in their mind it appeared like a big brand. For all we know, Pepsi or Coke couldn't be that. There might not be massive brands, but you just see it everywhere. Obviously there are big brands, but something you see everywhere, even if it's not huge, it's perception. So I was fortunate that it ended up being at a big brand, but I think I wish I would have stayed more in big brands and gone to companies like that. And I know we talk about Google a lot, a lot of people will say, oh, Googlers are not that smart. In 2023, maybe in 2005 they were very smart, but in 2023 they're not that smart. It doesn't really matter because everyone thinks they're that smart and that's all that matters. So when they go to their next jobs, when they go to do consulting, I wish I could say I'm an ex Googler and then go and try and do SEO consulting, but I can't. So that's advice to anybody listening that's early in your career, if you have a choice between some really sexy startup and Apple, take Apple, do it.[00:18:52] eli: Yeah, it depends on where you are in career and stuff, but I broadly agree, which I shouldn't.[00:18:56] Best Practices for Prioritizing and Implementing SEO Initiatives in Companies[00:18:56] eli: So I'm going to move on to the other question. I did ask some people earlier this week for questions that I can ask you, and I want to bring some of those up. So one of them is from Clay Kramer. Thanks, Clay, for submitting a question. And it is, what are some good practices for prioritizing and implementing SEO initiatives in your company?[00:19:16] kevin: So the best practice is one that's not followed in most companies, but is followed in the companies where SEO is the most successful, which is to think of it as an initiative instead of thinking of it as a thing to do. So in my career, and I'm fortunate that now my job is talking to many companies. Most of them I don't end up working for, but I talk to founders and I talk to C suite executives and learn about how SEO is done. In most companies, SEO is done as a tactic, as a thing to do. It does not elevate up to the level of executives. There's very little revenue reporting related to it. It's very black box. We're like, well, we don't know what's happening here, but it's magic, and we just fund the magic. And I think that's wrong. The approach is not that, it's this big strategic initiative that's tied into other strategic initiatives and it's part of a product plan, and everything we do needs to have some sort of SEO lens on it. Just like, well, there's the SEO person in the corner working their SEO black magic. And this is a tactic. And that is why a lot of the things that are talked about around SEO, they're just kind of considered tactics. And it's unfortunate that in a time like now where there's economic contraction and layoffs, the SEO who couldn't vocalize what they're doing couldn't communicate how all the things they're doing laddered into the broader picture could be on the chopping block. And I had a recent post on LinkedIn where I talked about how laying off an SEO team during a generational change in SEO makes no sense. That post was driven by how many SEO really, really smart SEO thinkers have reached out to me saying, I just found myself without a job. I was working at this big company, I'm doing these important things, and I was just laid off, and there's nobody behind it. There's nobody else doing SEO. I guess from our perspective as SEO consultants, this is good for us because when everything breaks and there's no budget to hire a full time employee, they will seek out a consultant to help them. But I think the first thing any company wants is a full time SEO employee that owns and drives and communicates what's happening with SEO. To me, that's the biggest myth is that it's not a strategic initiative. It's just a tactic, like build some links, like what we what'd you do on SEO this week? I built some links. Or what you do in SEO this week? I changed some title tags. Like, why? Like, how does that ladder into something? I just talked to a chief product officer at I don't know if they're fortune 500, but they're a really, really big public company. I asked them, like, what their roadmap was for SEO, and they're like, what would an SEO roadmap look like? They have like eight SEO people. And I had to talk to this CPO about how SEO should be important. And they're like, well, we're changing title tags. Then we're moving on to updating our XML sitemap. They're just things to do, and it's not an initiative. And they have eight employees, eight full time employees are spending a lot of money on and they have agencies and a bunch of other stuff. So millions of dollars a year, and it doesn't really tie to anything. It's not like we spend millions of dollars a year on SEO, and here's how we spend it on paid, and here's how it all ties together and CRM. No, we just do SEO. So that's my thing. What about you?[00:22:17] eli: I want to offer a different take. Of course. This is a contrary marketing podcast. I have to disagree.[00:22:22] kevin: Yeah, you just think SEO is dead. I'm with you.[00:22:25] eli: Yeah, I'm post SEO. Now. What is the news? Words AI optimization. Who even knows semantic optimization.[00:22:34] kevin: I don't know what's going on.[00:22:35] eli: So look, here's the thing, right? I think you should have both. You should have very clearly prioritized SEO projects. Where I agree with you, we have to agree with you is that most SEO strategies are actually tactics, not strategies. But what I think makes other sense is you have your top three SEO initiatives, and then you have your top three bets. And this is my contrarian stance here. I think SEO is so much of a black box now that you cannot expect everything to be properly projected and estimated. It's just not possible. There are some things that you don't know will work and will work out, but if they do, you get a competitive advantage. So the only way to move these things forward is to actually take bets. And so I've started working with clients, basically. We did that back at g two, and it worked out wonderfully. We had our big bets. Most of them actually worked out, but not all of them were based on perfect data, good logical constructs and argumentation. Of course, it's not just like licking your finger and putting it in the air and see where the wind is coming from, but it doesn't have to be properly projected and estimated by agreeing on a bet. You basically ask people to take a gamble. You get around all of these questions of, oh, how can we test it at a smaller scale? Like, how can we derisk it? How can we polish the stone so much until it's not sharp anymore? Or the knife, right? You tone it down. You tone it down. You tone it down, you launch it, and then it fails. And so instead, again, I'm pushing companies to take bets, not betting the farm, right? Not life or death type of bets, but let's allocate some capacity on things that we don't know will work out, but have good reason to believe that they might and try it. And that has proven to be very effective in my mind when it comes to prioritizing stuff.[00:24:22] kevin: Right.[00:24:22] eli: It's not just the numbers, but you also need to take a few bets.[00:24:25] kevin: I like that.[00:24:26] Impact of Generative AI on Jobs and Medical Professionals[00:24:26] kevin: All right. Yeah. Let me ask you a question related to this. So I got an email from someone, a medical doctor, a urologist. His profile picture had a stethoscope around his neck, and I checked out his LinkedIn, and he went to medical school as a real doctor. He's panicking about generative AI. Says gen of AI is cutting into his business. He didn't follow up yet. I'm curious why he's bothered by gender of AI, but that question generative AI is cutting into his business and is a urologist. It's interesting. What do you think doctors and service providers that don't provide a traditional service that you would think would be disrupted by generative AI should do about generative AI? I mean, ultimately, I think the doctor shouldn't worry is that doctor, and people come in and pay him to get treated physically, get treated. So cares. But I'm curious.[00:25:16] eli: You basically want to look. Out for tasks that you do completely virtually or completely digitally and that are legwork, right? Like, for example, there are some accounting tasks that you can replace with even chat GPT or AI. Want to be careful? You want to double check this, right? Let me tell you before I give any advice here. None of the technology is good enough yet for you to blindly trust it. Anything you do has to be double checked and viewed carefully.[00:25:44] kevin: Read the rest of the disclaimer. We're not medical advisors, lawyers, financial advisors. Thanks. And this has not been tested on animals. Okay?[00:25:52] eli: But in all honesty, for example, my dad is actually a urologist, and I know that he does a lot of work. What do you call this? Where my English is leaving me, where we talk into a machine and then somebody else types it out for you.[00:26:04] kevin: Dictation. Dictation.[00:26:05] eli: Thank you. Dictation. That you can perfectly replace it with AI. There are even tools. There's a tool. I'm giving you a recommendation right now. I'm not affiliated or anything. They're called audio pen. I think the purpose is more on the journalism side, where you can just ramble and speak and speak, and then audio Pen will kind of transcribe it for you and summarize it. Sorry, I mean journaling, not journalism. However, you can use that tool however you want. So if I was a doctor, I would use that for dictation so that there's not a poor soul that has to listen to it and type it down. And the reason doctors do that is because their handwriting is unreadable. And I know for a fact, but no, in all seriousness, I would use it for those kind of mundane tasks. Mundane, legwork, completely digital. That's where AI can already help you right now. I'm convinced that we will get to a point where AI will help you with diagnosis. There are interesting studies where AI can detect cancer and MRIs much more efficiently than doctors. Fun fact, the best results actually come from a combination of doctors and AI. Not just AI or just doctors. I'm not sure if we're there yet for the broader masses, that might take years, maybe decades. But I think right now the application is for very mundane tasks, virtually. And then in the future, I think AI will flow into every profession and into every job and make a lot of things a lot easier. I'm also in the camp of people who truly believe that AI is not going to replace more jobs than it creates. I think it will create a tremendous amount of new jobs. It will be a net positive impact. Do you agree or disagree?[00:27:40] kevin: No, I agree on that last point, that AI is not going to necessarily destroy jobs. It's like saying we don't want to have cashierless checkout at supermarkets because you got rid of the cashier's job. I don't know. Do you use this? There are sort of efficient, but then you have to call over the person, every other thing you check out to help you. So they're not great yet, but once they get a lot better, it's just a different job. I think AI is going to create a lot of new jobs. It's definitely going to take away old jobs. What you were saying around AI, and I think we should be clear about the difference between AI and generative AI. So AI has existed for a really long time. Like, there's AI that goes into cars, right? So like, obviously a Tesla is self driving that uses a lot of AI. I wrote an article about that recently. I think it creates a gigabyte of data every second. That's how much it's incorporating that's AI. It's like putting in all the sensors. But my car, it's not a Tesla. It's not a self driving car, but it has AI. That when I'm getting too close to a car in front of me and I'm driving too fast, it beeps and reminds me that I should hit the brake. So that's AI. It's just like processing information. So AI in general has been around for a really long time. Generative AI is newer, but the generative AI piece is that users can now access it and we can play with it and we can see how AI works. But it is actually not that complex. And we've talked about this before, it's just doing predictive statistics on future words and I think that is actually not that disruptive. It's just creating answers and sometimes it creates answers don't exist. Did you see the story about the lawyers who went to court with a chat chunk?[00:29:14] eli: Yes.[00:29:14] kevin: Those lawyers should be disbarred anyways because they didn't proofread their work. So I don't think all of a sudden it was like AI AI, but this is just generative AI. It's like, obviously uses neural networks and it's AI, but it is not certainly not taking doctors work.[00:29:27] eli: Yeah, I agree a little bit.[00:29:30] Building a Nerd Wallet Competitor in 2023[00:29:30] eli: But anyway, I wanted to take some life questions because we got some really cool life questions. Thank you all for submitting them. So, question for you, Eli Bujal Patel asks, what are your thoughts on building another behemoth like Nerd Wallet starting now? Would you start a Nerd Wallet like site, basically an affiliate on steroids in 2023?[00:29:50] kevin: Absolutely not. So I think that if you look at all the big affiliate sites, they stumbled upon something by accident and then it became massive and it worked out really well. I don't think you can go and look at something somebody else created and then say, I'm going to make a better Nerd Wallet or I'm going to make a better book site than Amazon and I'm going to sell my traffic back to Amazon. I think if you stumble upon something that there's like an open niche for and you create a bunch of content, there's potentially an opportunity. Again, it probably has to be more midfunnel than top of funnel, but I wouldn't go and say, oh, Nerd Wallet's missing this, and I'm going out Nerd Wallet. Nerd Wallet. One interesting stat I heard around the finance space in particular is Motley Fool. So now it's fool.com. I think it's been around for 20 years. They produce upwards of 100 pieces of content per day. So it's not a great content, but it's content. So if you were to create your own competitor to Fool.com today, you have to catch up with 20 years of 100 pieces of content. That's expensive. So don't disrupt something that already exists that is successful, because you have to outdo them. You have to outbrand them and show up in ranking. So I wouldn't go there at all. What do you think?[00:30:59] eli: I kind of agree. I wouldn't build a copy or another Nerd Wallet. I would be much more curious about how can I build a chat bot that replaces Nerd Wallet? We are at the verge of a huge technological shift that opens up a lot of opportunities. And so instead of thinking about these SEO models, which are under severe threat from AI, I would much rather think about what does the next evolution of Nerdwall It look like? What are they working on right now that I can compete with them on? I would wonder, what APIs can I use to train and feed a chat bot to become incredibly good at giving credit card advice?[00:31:34] kevin: Yeah, an interesting thing is I like this space. I like messing around with finance and seeing what's out there. So Google is they're pulling back from some of those queries. There was SGE on it. So if you look for Best credit card, there's no SGE on it anymore. But I think where Google falls, and I like your chatbot idea is Google can't do that next step. So if you did a query and again, it's gone. Right? But let's say it still exists, best Business credit card. And Google had an SGU and list out like, hey, here's this Chase card, and here's this Wells Fargo card, and here's this Discover card. Those aren't clickable results. So they basically replicate Google in an SGE response. It's not fulfilling. So I still think you go down to like, Nerd Wallet and then you click because from Google's little SGE summary, it's not enough to be like, that's it I'm Googling the Chase business card because that's what I want. So maybe that's why Google got rid of it. Maybe they got rid of it because they wanted to put the ads back. But I do think, yeah, chatbot is the way to go. Get more information. You don't need to read a 1500 word article to get a decision. Again, this requires huge behavior change. But you say, here's me, this is what I want. What's best credit card in response? And then there's your affiliate link.[00:32:39] eli: Agreed. Man, let's do a couple more.[00:32:41] Impressive AI SEO Marketing Tools[00:32:41] eli: Igal staultner also asks live thanks for your question. Igal hey guys, if you're already speaking about AI, what's the best use of AI you have seen in SEO marketing tools? To this day, I haven't been that.[00:32:53] kevin: Impressed with any SEO tool. What about you?[00:32:55] eli: There are two that are really interesting, and I'm probably going to get comments from all the other ones that I didn't mention. So I think one that's really impressive is by Word by W-O-R-D. It can first of all create content at scale across many different keywords and it can also find programmatic SEO place just with a URL.[00:33:16] kevin: Pretty impressive.[00:33:17] eli: The other one is write Sonic. They just published their fifth version of their Writer and I tried it out. I threw it into clear scope and I got a B plus out of it. Not saying that clear scope is the ultimate indicator for great content. There's more than that, obviously, but I'm noticing myself changing my mind where I thought for a long time that AI content is always going to be trash. And I'm starting to actually see counter evidence that some AI content is getting really, really good. So I've spent a lot of time over the last couple of days rethinking what the human contribution to content is and what content even means on the web and for SEO in general. So I would mention those too. There are a bunch of really cool other AI tools. We're using Summarize for the podcast. In part it creates really good descriptions and intros and Summaries. And then one app that I also like, based on AI, is called Poised PO. I sed. It gives you live feedback on how you talk, if you use a lot of filler words, if you say a lot, if you ask empathetic questions, if you're confident, assertive, et cetera. There are some really, really good tools sprouting left and right based on AI. And if you think about the fact that it's only been six months since Chat GPT got so popular, I feel like the next six months are going to be wild and I feel like the next twelve months are going to be even wilder.[00:34:37] kevin: So I thought you were going to say that around writing. I'm not impressed with the writing tools because I think most of them again, I haven't used byte words, but I think most of them are driven towards creating spam outside of SEO. Google just launched some new stuff. Did you see this? They improved Google Lens. Again. I use Pixels and use Android. But they improved Google Lens and got Now Google Lens can detect the skin condition. Just really cool. That's AI. And then I'm in the workspace labs. So there's a new thing in Gmail which is write for me so you can say what you're trying to say. It uses you and all the things you've written in the past to write an email for you. I did test it out, and it signed my name the way I wouldn't. Have a great day. Best, Eli. Right? I don't like that, so that's kind of weird. But again, it's kind of cool. Like, if you want to write a really long email, I hereby resign from this job. I hate this company, and all of you should burn in hell, or something like that. It can smooth that out for you. In general, I like Smart Compose, which I think most people use in Gmail already, which is it figures out what you're trying to say and just finishes your sentence. So this is right for me. Is that on steroids? So lots of cool AI stuff out there. When it comes to SEO, I think the approach to SEO has been more about, like, let's create a lot of high quantity content that may be of dubious quality. So not impressed yet, but please reach out if you have a really cool use case of AI and SEO.[00:35:58] Workspace Labs beta and Google's Keyword blog[00:35:58] eli: All right, I just signed up for the Workspace Labs beta while we were talking. Just Google workspace.[00:36:04] kevin: Lab beta.[00:36:05] eli: I thought I would get it automatically by being a customer.[00:36:07] kevin: Anyway, actually, a funny note here on how you could find out about these things. So Google's product blog is called the Keyword. Have you seen this? Of course. Okay, so it's called the keyword. That's the name of it. It's like blog. Google.com. Or actually, it's Blog Google. They don't dot the blog post right there on the homepage is virtually try on clothes with a new AI shopping feature. Like, if Google had a drinking contest for how often they say AI, everyone would be drunk.[00:36:34] Eli and Kevin Discuss Marketing Evolution and Tactics in Today's Digital Landscape[00:36:34] eli: One question comes from Charlie Williams. Actually like this question. I'm curious to know how Eli's approach to marketing has evolved over the years and what he thinks are the most important tactics for success in today's digital landscape.[00:36:47] kevin: I think my marketing has improved because I just learned more marketing, and that would be my advice for anyone new in their career, which is learn from what you're doing. I think that in today's digital landscape, it's just a digital representation of regular marketing. I love looking at old ads. Kevin, you ever go to museums and they show you like, I don't know, this is what it looked like in the 1920s.[00:37:08] eli: I do sometimes, too.[00:37:09] kevin: They were really good. They did good marketing. We're just doing it digitally. Something works on LinkedIn. Like when you have a viral post on LinkedIn, it's copywriting. So they did copywriting back in the day about, like, the invention of a washing machine or a car that had windows that you could roll down. I think marketing is the same. You're appealing to users and you're tracking them, and you're convincing them to trust you and give you money. Digital just allows you more tools. I don't know that tactics necessarily change. You want good copy, a great product, great message that resonates think the thing that many marketers potentially miss and actually working on a new book on this topic is they don't understand their users enough. So they understand themselves, they understand what they think will work, and they understand best practices about marketing, but they don't put themselves in the user's shoes. And sometimes that comes from, like, being a user, and sometimes that comes from good surveys. I had a friend who was he did market research for Skype. Part of his role was he went to all the places where people use Skype. So we went to India and Nepal and Bangladesh. His job was to not interview users, but he went to the users houses and he ate dinner with them. So props to Microsoft for doing that. Ate dinner, and he learned about them and how they were Skype users and how they use Skype to connect to people. Whatever it is you're marketing, understand the users motivations and why they want to pay you, then don't. Just like I watched a video on how to write good copy, and I watched a video on how to use TikTok for messaging. Ultimately, it comes down to humans buying things. So understand those humans. What about you? What's your evolution of marketing, man?[00:38:47] eli: What's the evolution? So my evolution of marketing has become a better understanding of the right playbook for the right business. I grew up in this very Silicon Valley type growth world where everything is highly measured as a strong product lens, the rigidity of testing, validating, and launching. And I think that's mostly applicable for certain types of companies, usually marketplaces, user generated content platforms. But I think there's this whole other cohort of companies who might be even bigger than the first. They're not able to measure most things. One example are enterprise companies who have long sales cycles, right? I'm talking about more than three months, sometimes six months, or even a year, who sell highly priced software to other enterprises. And they just need to play by different playbooks. They're not going to be able to test and validate everything as much as these other companies. For them, it's much more a before and after type of situation. So my lens has become more refined based on the business that I'm working with and picking the right playbook for the right business. I think we're getting really close on time.[00:39:55] Is SEO Dead?[00:39:55] eli: Let's do one more short question. E G live?[00:39:59] kevin: Is SEO dead? Sorry, that's not short. It's a short question. That's the long answer.[00:40:05] eli: It's fair. You caught me on this one.[00:40:07] kevin: You know what?[00:40:08] eli: Yes and no. I know it's not the answer that everybody wants, but SEO in its old form, I think, is going away. And out of it comes a new type of SEO that has maybe that has a core, maybe 50% of it is similar to what we did before, and that 50% is different. And I'm personally very excited. We're basically coming out of an exploit cycle and we're going back into an explore cycle and I'm all here for it. So I would say SEO is dead. 50%. That's my quick answer.[00:40:36] kevin: What do you think? No, it's not dead at all. It just changes. SEO doesn't die until search engines die. And I don't think search engines will die like Chat, GBT and generate. AI doesn't replace search, it just changes outwork. It's like saying SEO is dead because featured Snippets and Knowledge graph, I mean, I think links are going to probably go away in some way or another because links matter less in generative AI. However, brand matters and links and mentions and brand visibility matters. So just change what you're doing and change where you're going. Obviously, all those useless websites with guest posts that don't exist, those were a waste of money to begin with. So that probably have to go in. That's my quick answer. We'll do a whole Is SEO dead episode once it dies. So stay tuned.[00:41:22] Kevin and Eli's Final Conversation Topic[00:41:22] eli: Eli, you got one last one. All right, you did it in this one. Sorry, it's my turn.[00:41:27] kevin: Last one. Quick. Short one.[00:41:29] eli: Short one.[00:41:29] kevin: Now I have to pick.[00:41:30] Fears and Questions Clients Have About the Impact of Generative AI[00:41:30] eli: What is the biggest question that all your clients asking right now? What are some common questions that we haven't covered yet that you see bubbling up amongst your clients?[00:41:41] kevin: Do you have a discount available for startups? No, I don't, because I need to say bandwidth for the people that don't ask for a discount. I'd say a lot of companies are really freaked out by genera AI. I'm hearing it everywhere. If there's any listeners on the podcast that want us to do, like, a deep dive at your company on what we see in genera AI and our predictions, because I don't think anybody really knows we're available for that, we'll put a link in the show notes to how to contact us for that. Everyone's freaked out because there's change on the horizon. It's the same way when presidential elections happen, investment banks put out their statements of like, this is what we think Trump would do as president. This is what we think Biden would do as president. We're just prepared for all eventualities. I think when it comes to generative AI, it's really unpredictable and it's unknowable. So you have pessimists like me saying, everything's changing. You have optimists like Kevin. They say, don't worry, just keep doing what you're doing. And they don't know. They don't know. Do they hire for it? Do they fire for it? How do they plan? How do they message things to investors and board members and all stakeholders? So that's the biggest what about you? What's your biggest question?[00:42:51] eli: Man it's also related to AI, but I'm trying to not make it related because we're talking about this so much and I feel like I'm just going in circles here.[00:42:59] Companies Collaborating with Influencers like Sports Teams[00:42:59] eli: So the other really big question is what should we invest in that we haven't invested in right now? One really cool thing that I'm seeing is companies collaborating with influencers, more like sports teams. They're almost on full time payroll. Influencers, that is, for specific companies, that creates a lot of amazing content and they build real audiences, they build great engagement. And it's this amazing partnership between people who stand out in a space or have a lot of experience and expertise in a space and companies who get a real benefit from them. It's a great win win mix. If I had to tie that back to the whole AI discussion. We've seen this new Perspectives tabs roll out on Google, and I personally have a huge wish and a huge hope that it will be a new ground where influencers or creators, whatever you want to call them, can get a lot more traffic and a stronger voice. And it's kind of a way for companies to find a new playing field and forge these win win situations together with influencers and audiences. So I'm going to keep it to that one.[00:43:59] kevin: Love it.[00:44:00] Discussing AI advancements and future implications[00:44:00] kevin: All right, well, thank you, everyone. This has been epic. First time of recording live. Let us know if you want to do this again. And for everyone else that didn't record Live, well, follow us on LinkedIn and, you'll know, or listen to us live, follow us on LinkedIn, you'll know, next time we do it. That's a wrap.[00:44:15] eli: Thank you, Eli, for being a good thought partner, as always. And thank you all for tuning in. Happy weekend, and we'll hear you next week.[00:44:20] kevin: Thank you.[00:44:21] The Contrarian Marketing Podcast: Exploring Unconventional Business Strategies[00:44:21] eli: And now it's your turn. Head over to Contrarianmarketingpodcast.com and subscribe to the free weekly newsletter to get a summary of today's episode, key takeaways and community content. And while you're there, go to today's episode and leave your opinion in the comments. We'll feature the best thoughts in the newsletter and on the podcast. Also, if you like today's episode, please feel free to leave five stars on Spotify and Apple podcasts or wherever you listen to podcast. As always. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com

Search Box Optimizaton Marketing service For Google , Bing & Youtube From Skyfield & Mcleod Launched Skyfield & Mcleod Digital 4132 Atlanta Highway, Loganville, Georgia 30052, United States Website https://skyfieldandmcleod.com Email James@skyfieldandmcleod.com

Today I'm bringing you the latest and hottest SEO news from the past two weeks. Tune in to learn what's going on! This news recap corresponds to episode #81 of my SEO newsletter: https://seosly.com/blog/seo-newsletter-81/ Episode #81 of the SEO Newsletter by #SEOSLY has just been sent to 5K+ subscribers. Here are the highlights:1️⃣ A 40-step SEO migration checklist for guiding you through the entire site migration process.2️⃣ Read up on how to check if your SEO results are working - a comprehensive guide with no fluff.3️⃣ Google has started to open up access to new generative AI capabilities in Search. Worth trying out.4️⃣ Google Search is now rolling out more featured snippets, often two or three, on desktop searches.5️⃣ Google's developed a system called "topic authority" to surface relevant, expert, and knowledgeable content in search and news results.6️⃣ Bing Chat now can handle more conversations, has more visual travel results and expanded its Image Creator.7️⃣ Google now treats .ai domains as generic top-level domains.8️⃣ Google Search Console Insights got an update, including new content performance insights.9️⃣ Google has added a new user agent to the list of Google crawlers, Googlebots - Google-InspectionTool.

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     EPISODE 118 SEGMENTS:  What's working in Google Ads  Why do we love Bing?  Should we be happy or worried about Google Analytics 4? Do Google Maps ads still work?  Are you fishing in the wrong pond for candidates? Can we run ads on Roku and other streaming services?   HOSTED BY:  Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.    Matt Lozar   (LinkedIn / Twitter / Bio)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.   SPECIAL GUESTS  Stephanie Ryndak (LinkedIn) Erin Helms (LinkedIn)        Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS  

This week, we got to chat with Steven Childs, founder of Dorsay Creative, a digital marketing agency. Bob was excited to talk with him for a number of reasons, but mostly because we haven't spoken with anyone on SEO in probably 5–6 years and we could use a refresh. And wow, did we get into it: we wondered what Google/Bing are doing to combat ChatGPT and fake indexed pages, and how they've updated their algorithm to combat those that are trying to game the system. We also got into how people are renaming their companies to “Thai Food Near Me”, which is the AAA Plumbing of the 1980's (to be listed first in the Yellow Pages). Overall, it was an informative episode and a must-listen if you're a small business or interested in the latest digital marketing trends.

En este episodio pódcast, exploramos la épica batalla entre Google y Bing por la supremacía de los motores de búsqueda, con Samsung en el centro de la contienda. Google enfrenta el desafío de la intención de Samsung de sustituir a Google como motor de búsqueda predeterminado en sus dispositivos móviles y apostar por Bing, cuya popularidad ha crecido gracias a las integraciones de GPT-3 y GPT-4 de OpenAI. Para competir, Google ha presentado un chatbot mejorado, un generador de imágenes y una función para aprender idiomas con inteligencia artificial. En respuesta, Bing ha presentado ChatGPT, un chatbot tan inteligente que puede mantener conversaciones interesantes y filosóficas. La inteligencia artificial está cambiando nuestras vidas, y no podemos evitar preguntarnos: ¿hasta dónde llegará todo esto? ¿Podremos seguirle el ritmo a estos avances? ¡No te pierdas este hilarante relato de la lucha por el futuro de la información en línea!#chatbot #Google #Bing #inteligenciaartificial #Samsung #motordebúsqueda #innovaciones #IA #ChatGPT #GPT3 #GPT4 #OpenAI #tecnología #informaciónenlínea #futuro #revolución #competenciaAquí tienes la lista de enlaces web mencionados en este episodio, junto con las fuentes correspondientes:

En este episodio pódcast, exploramos la épica batalla entre Google y Bing por la supremacía de los motores de búsqueda, con Samsung en el centro de la contienda. Google enfrenta el desafío de la intención de Samsung de sustituir a Google como motor de búsqueda predeterminado en sus dispositivos móviles y apostar por Bing, cuya popularidad ha crecido gracias a las integraciones de GPT-3 y GPT-4 de OpenAI. Para competir, Google ha presentado un chatbot mejorado, un generador de imágenes y una función para aprender idiomas con inteligencia artificial. En respuesta, Bing ha presentado ChatGPT, un chatbot tan inteligente que puede mantener conversaciones interesantes y filosóficas. La inteligencia artificial está cambiando nuestras vidas, y no podemos evitar preguntarnos: ¿hasta dónde llegará todo esto? ¿Podremos seguirle el ritmo a estos avances? ¡No te pierdas este hilarante relato de la lucha por el futuro de la información en línea!#chatbot #Google #Bing #inteligenciaartificial #Samsung #motordebúsqueda #innovaciones #IA #ChatGPT #GPT3 #GPT4 #OpenAI #tecnología #informaciónenlínea #futuro #revolución #competenciaAquí tienes la lista de enlaces web mencionados en este episodio, junto con las fuentes correspondientes:

En este episodio pódcast, exploramos la épica batalla entre Google y Bing por la supremacía de los motores de búsqueda, con Samsung en el centro de la contienda. Google enfrenta el desafío de la intención de Samsung de sustituir a Google como motor de búsqueda predeterminado en sus dispositivos móviles y apostar por Bing, cuya popularidad ha crecido gracias a las integraciones de GPT-3 y GPT-4 de OpenAI. Para competir, Google ha presentado un chatbot mejorado, un generador de imágenes y una función para aprender idiomas con inteligencia artificial. En respuesta, Bing ha presentado ChatGPT, un chatbot tan inteligente que puede mantener conversaciones interesantes y filosóficas. La inteligencia artificial está cambiando nuestras vidas, y no podemos evitar preguntarnos: ¿hasta dónde llegará todo esto? ¿Podremos seguirle el ritmo a estos avances? ¡No te pierdas este hilarante relato de la lucha por el futuro de la información en línea!#chatbot #Google #Bing #inteligenciaartificial #Samsung #motordebúsqueda #innovaciones #IA #ChatGPT #GPT3 #GPT4 #OpenAI #tecnología #informaciónenlínea #futuro #revolución #competenciaAquí tienes la lista de enlaces web mencionados en este episodio, junto con las fuentes correspondientes:

En este episodio pódcast, exploramos la épica batalla entre Google y Bing por la supremacía de los motores de búsqueda, con Samsung en el centro de la contienda. Google enfrenta el desafío de la intención de Samsung de sustituir a Google como motor de búsqueda predeterminado en sus dispositivos móviles y apostar por Bing, cuya popularidad ha crecido gracias a las integraciones de GPT-3 y GPT-4 de OpenAI. Para competir, Google ha presentado un chatbot mejorado, un generador de imágenes y una función para aprender idiomas con inteligencia artificial. En respuesta, Bing ha presentado ChatGPT, un chatbot tan inteligente que puede mantener conversaciones interesantes y filosóficas. La inteligencia artificial está cambiando nuestras vidas, y no podemos evitar preguntarnos: ¿hasta dónde llegará todo esto? ¿Podremos seguirle el ritmo a estos avances? ¡No te pierdas este hilarante relato de la lucha por el futuro de la información en línea!#chatbot #Google #Bing #inteligenciaartificial #Samsung #motordebúsqueda #innovaciones #IA #ChatGPT #GPT3 #GPT4 #OpenAI #tecnología #informaciónenlínea #futuro #revolución #competenciaAquí tienes la lista de enlaces web mencionados en este episodio, junto con las fuentes correspondientes:

本日新聞重點：

Vamos ver as principais de notícias de tecnologia de hoje, e enquanto isso, vai deixando o like amigão: Bing com ChatGPT ganha espaço no mercado de buscas, Canal do YouTube Flow Games é hackeado, Usina nuclear de Angra é multada por omitir vazamento de água contaminada e muito mais!

In this week's recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak...

Bing se come a Google Bing. Pruébalo. Increíble el cambio. Copia de Google mejorada. Añadirán IA. Microsoft rewards.You.com ChatGPT Mucha gente busca ya en TikTok o redes y no en google Incluso AlexaÚnete a la comunidad de Emprendedores: https://borjagiron.com/comunidadRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis.También puedes acceder completamente gratis al curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

Circula un mensaje en Telegram con la foto de una mujer ensangrentada y con la cabeza vendada que dice que es falsa, pero en este caso es completamente VERDADERA. La imagen fue tomada por Wolfgang Schwan para la Agencia Anadolu el 24 de febrero en la ciudad ucraniana de Chuhuev. La búsqueda inversa en Google - Bing y Yandex solo encuentran la fotos a partir del 24 y no hay ningún resultado anterior o del 2018. Además, hay otras fotografías de la misma mujer desde otros ángulos tomadas por otras personas el mismo día. Como las que se publican en el New York Post. La mujer se llama Olena Kurilo y es una profesora Ucraniana de 53 que salía de un hospital a las afueras de Kharkiv y fue allí donde la hicieron las fotos. https://nypost.com/2022/02/26/ukraine-teacher-olena-kurilo-begs-putin-to-stop-war/ «Cuando recibas algún mensaje sospechoso "Ante la duda, verificar antes de compartir" www.Stop-Bulos.es».

Ross and Scott talked about recent updates in Google Search Console, Google Maps & Product reviews, Bing's PubHub, and crawling issues in Shopify. They also gave a lot of valuable tips, including the list of online assets that you must have access to as business owners.Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

談到商朝，你會想到什麼？紂王、妲己？比干挖心？還是封神榜？商朝的始祖是誰呢？商朝是如何發跡的？商朝整個歷史經歷了哪些高高低低？這些問題，讓我在這部影片娓娓道來，讓你從頭到尾認識商朝，中國信史第一王朝。 商朝: 中國信史第一王朝 | TWILIGHT SAY 微明說 (2021) YOUTUBE影片連結：https://youtu.be/PJ5jwP8Uuso #商朝 #中國信史時代 #商湯至商紂 我是個懶人，我相信科技始終來自人性，為了解決生活中一堆麻煩事，我會學習一堆有的沒有的實用知識、技巧。這是一個知識頻道，會分享各樣我學到的東西，這些對我有幫助的東西，也希望幫助到其他人！ 播放清單： 《啃書心得》 https://youtube.com/playlist?list=PLi_LtvtShVNkNPcSYgp6PB-bV52ggEOnP 《歷史探索》 https://youtube.com/playlist?list=PLi_LtvtShVNmpH2UJIL9vLYxlt6sXWqJK 《如何閱讀一本書》系列 https://youtube.com/playlist?list=PLi_LtvtShVNl634L4yApnzro7NclMl_Uq 使用設備、軟體： 影片：VideoScribe 錄音：Audacity 麥克風：e之音 USB電容麥克風 電腦：Surface pro 4 字幕：ArcTime 資料來源：維基百科、GOOGLE、BING 附註：避免引起版權糾紛，影片中的書籍，含圖片、文字，皆是自己閱讀後再改寫或使用開放圖庫製作。若是對分享的內容有興趣，可自行去找書來深入閱讀。

中華文明的起源是什麼？神話時代的傳說代表著一個民族的性格寫照，我們了解我們自身的神話傳說嗎？讓我們來認識傳說時代-三皇五帝，認識他們是誰？了解他們的故事，幫助我們認識華夏文明的由來，也知道自己從何而來。 傳說時代-三皇五帝: 三皇五帝是誰？| 華夏文明的由來 | TWILIGHT SAY 微明說 (2021) YOUTUBE影片連結：https://youtu.be/sPG4eCvCFao #傳說時代 #中華民族的歷史 #華夏文明的由來 我是個懶人，我相信科技始終來自人性，為了解決生活中一堆麻煩事，我會學習一堆有的沒有的實用知識、技巧。這是一個知識頻道，會分享各樣我學到的東西，這些對我有幫助的東西，也希望幫助到其他人！ 播放清單： 《啃書心得》 https://youtube.com/playlist?list=PLi_LtvtShVNkNPcSYgp6PB-bV52ggEOnP 《歷史探索》 https://youtube.com/playlist?list=PLi_LtvtShVNmpH2UJIL9vLYxlt6sXWqJK 《如何閱讀一本書》系列 https://youtube.com/playlist?list=PLi_LtvtShVNl634L4yApnzro7NclMl_Uq 使用設備、軟體： 影片：VideoScribe 錄音：Ocenaudio 麥克風：e之音 USB電容麥克風 電腦：Surface pro 4 字幕：ArcTime 參考資料：維基百科、百度百科 圖片來源：Google圖片、BIng圖片 附註：避免引起版權糾紛，影片中的書籍，含圖片、文字，皆是自己閱讀後再改寫或使用開放圖庫製作。若是對分享的內容有興趣，可自行去找書來深入閱讀。

Damien from https://voipsmart.com.au and Director of SEO Andrew Glyntzos sit down and discuss SEO & Content Marketing Strategies for new businesses. This podcast is relevant for every business but especially those looking to improve their digital presence on Google & Bing. We also include podcast ideas and other minor social media strategies that any business can incorporate themselves. Any questions send us an email or comment below:

In episode 40, we talked about driving traffic to your website. A lot of what we hit on was paid ads (Google/Bing and FB/Instagram). In Podcast Episode 41, we’re going to talk about how to make sure your advertising copy is great. Jason and Stefanie discuss how important advertising copy is and how it's helped both of their companies, The Media Captain and DermWarehouse. We first dive into the foundation of a Google PPC advertisement so you understand the structure: What does a Google advertisement look like? 3 headlines (30 characters each) 2 descriptions (90 characters each) Sitelink Callout Location Extension Call Extensions Deal Extensions We then dive into understanding keyword relevance: You bid on keywords. Keywords trigger advertisements There needs to be a correlation between your keywords and your advertisements When you have good keywords that align with good ad copy, you improve your relevance score. A high relevance score will ultimately drop your average cost per click. We discuss the importance of understanding your business and its customers: Understand and create great unique selling propositions Avoid fluff. You need to make your ad copy hard hitting Deals & Promotions: They Work Facebook/Instagram Ads vs. PPC There is correlating media (photo/images) associated with Facebook and Instagram ads. In many instances, the media is equally as important than the ad copy. This is a key difference between social advertisements versus PPC advertisements. PPC ads rely strictly on verbiage.

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update. To find out more, visit Force Marketing’s COVID-19: Dealer Resource Center. Did you enjoy this interview? Please share your thoughts, comments or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com. https://www.cbtnews.com/john-fitzpatrick-analyzes-the-latest-automotive-marketing-data-from-google-bing-facebook/ --- CBT Automotive Network is a highly targeted, multi-media platform for retail automotive professional. Offering a daily newscast, informative articles, daily eNewsletters, a monthly magazine, webinars and 9 network shows hosted by the industry’s top trainers and thought leaders, CBT is the “go to” source for dealership staff from the showroom to the service bay.

Digital marketing truly does encompass so many different tactics and campaign types that it would be its own podcast in and of itself (and maybe we’ll dive deeper in subsequent seasons!) In this episode, we’re talking about digital advertising on platforms like Google, Facebook & Instagram, and Bing.The landscape of PPC is vast and ever-changing, but it’s not inaccessible. Want to get more people exposed to your business and bring in valuable leads? It’s time to start spending on digital marketing campaigns.In this week’s episode with Holly Niemiec, digital advertising account manager on WordStream’s Managed Services team, we cover the basics of advertising online such as:    - Some need-to-know statistics of PPC.    - What PPC entails.    - Which platforms are most crucial for advertising.    - What budgets are necessary to get started.    - How to set up your first campaigns for success.    - & more!

How to Generate and Submit Sitemap to Google & Bing [Hindi] - Here you can learn how you can generate and sumit you sitemap to google and other search engines for better ranking your site. If you like this please share this episode and follow me on instagram - @verenddersingh

r/Talesfromtechsupport "Install Google Bing NOW!" https://www.youtube.com/watch?v=bRR4UtpFQMI r/Talesfromtechsupport "HELLO? FIX MY PHONE!" "Ma'am... You're On the Phone..." https://www.youtube.com/watch?v=yp7wKcSqowU --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Music + Talk: Got an idea for a Music + Talk show? Get started by downloading the free Anchor app or going to anchor.fm/musicplustalk anchor.fm/musicplustalk Support this podcast: https://anchor.fm/rslash/support

The first episode of our fortnightly news updates. The stories mentioned are listed below if you'd like more information. Are you feeling like you miss out on crucial news in the digital marketing industry? Then this is the video series for you. If you want to stay up to date with the latest news, subscribe to our channel, like us on Facebook and follow us on Twitter and LinkedIn. 1. Google has expanded advanced location targeting option: https://selnd.com/2QFOt912. Microsoft Local Inventory Ads: https://selnd.com/2IgILXx 3. Google Announched June 2019 Core Search Algorithm Update: https://selnd.com/2W6Xp8p4. Instagram Advertisers Can Now Convert Organic Influencer Posts into Ads: https://mklnd.com/2WqWSDp 5. Google + Bing talk web spam penalties: https://selnd.com/2ZjLiqS6. Facebook Video Creation Kit Gets New Features: https://mklnd.com/2XruzBp 7. Google Brings the Assistant to Waze: https://selnd.com/2Xzo5QO8. YouTube Now Plays Two Ads On Some Videos: https://bit.ly/2MREVcC

I was traveling to Sweden to speak at Dynamics 365 Saturday in Stockholm when I started realizing that there were a few situations in Microsoft Dynamics 365 where there were a couple of ways to approach them, but I always defaulted to one way versus the other, sometimes perhaps even going against Microsoft or Industry Best Practices. I wrote down a list of 10 situations or functionalities that accomplish the same task and I got together a group of CRM MVPs and outstanding professionals to discuss which one they prefer and why. If you are an Dynamics 365 Pro or practitioner, listen in to what 5 CRM MVPs have to say about these items: Real-time vs. Background workflows Power BI dashboards vs. Dynamics 365 dashboards Dynamics 365 for Outlook client vs. App for Outlook Regular/Web vs. Unified Interface Power Platform and CDS vs. 3rd party Integration tools Dynamics 365 for Marketing vs. 3rd party Marketing Automation solutions AppSource vs. Google/Bing search Microsoft Portals vs. VoC surveys or 3rd Party web forms PowerApps vs. Dynamics 365 for Mobile Editable grids vs. Classic grids   Guests - CRM MVPs: Gustaf Westerlund: https://twitter.com/crmgustaf Chris Huntingford: https://twitter.com/TattooedCRMGuy Jonas Rapp: https://twitter.com/rappen Antti Pajunen: https://twitter.com/anttipajunen   Humberto Fernández-Morán: https://en.wikipedia.org/wiki/Humberto_Fern%C3%A1ndez_Mor%C3%A1n  

Visit ToughDecisions.net for complete show notes of each podcast episode. In this episode of Step Up Your Game With Dan, we are going to discuss about an awesome way to do online marketing and help you improve your business. What do you know about re-targeting? And about Facebook Pixel?

Visit ToughDecisions.net for complete show notes of each podcast episode. In this episode of Step Up Your Game With Dan, we are going to discuss about an awesome way to do online marketing and help you improve your business. What do you know about re-targeting? And about Facebook Pixel?

UK prime minister David Cameron unveiled a wide-range of efforts today to protect children against pornography on the Internet. A significant part of his speech attacked the search engines of Google, Bing and Yahoo for not doing enough and demanding changes. Andy and Krisjtian look at the latest Google Transparency report, as well as comment on the latest Matt Cutts video where he says Duplicate Content Won’t Hurt You, Unless It Is Spammy .

Kickstarter берет под крыло белорусов: грядет Diablo 4 за $50 000? Coding Staff: мы идем в Россию. Новые лидеры: на пятки Google наступают по всем фронтам. Fast Lane Ventures: 100% клонирование как бизнес. Пускаем на ветер $2 000 000 000: истории увольнений Американское гражданство: отказаться от Родины за пару миллиардов. Даешь каждому перцу по датчику: высокие технологии в огороде. Google и Bing: как позаимствовать фичу за день. Openstack: лебедь, рак и щука "завалят" Amazon? Foursquare: куда ж дорога тебя заведет? Последние дни накачки FB: истерия перед IPO.

The New Search Universe: Google, Bing, Twitter, Facebook, You Tube, Foursquare – Hype Or Opportunity? The last ten years was the decade of Google. But now the search market is changing rapidly. Is Facebook becoming the new Google? What is the significance of the massive development of Apple and Android Apps? What do the users want and how should marketers react to the new situation? What are the opportunities, what is only hype?Panelists include:Sara Andersson, Founder and Senior Strategist, Search Integration Sweden AB; Sam Crocker, SEO Associate Director, OMD GroupNiels Dörje, Partner, Tandler.Doerje.Partner; Simon Sundén, Co-Founder, Lissly; Bas van den Beld, Search and Social Expert, Trainer, Speaker and Publicist.This panel was taped at SMX Stockholm 2011.

In today's episode we share some interesting news from the world of digital marketing including Google & Bings Lover's Tiff, Twitter records broken with the Superbowl, Nokia and Microsoft getting it on and the next BrightonSEO See acast.com/privacy for privacy and opt-out information.

This week, the WAN gang talk about the Google/Bing feud, Google's Honeycomb announcement, web-based Android market, Chrome 9, Verizon's iPhone, the Apple/Sony brouhaha, and a whole lot more, on this week's episode of This is Only a Test.

This week, the WAN gang talk about the Google/Bing feud, Google's Honeycomb announcement, web-based Android market, Chrome 9, Verizon's iPhone, the Apple/Sony brouhaha, and a whole lot more, on this week's episode of This is Only a Test.

Scott Paton and Mike Rotkin talk SEO, iPhones and much more. Samsung was the top handset manufacturer in the U.S. in July with 23.1 percent market share, while RIM led the smartphone platforms with 39.9 percent market share, according to the latest ...