Podcasts about Home care

Most people aren't prepared to care for aging family members. From finding quality caregivers to navigating insurance, deciding on the best care for loved ones is overwhelming, confusing, and often lonely. Steve Lorberbaum learned the hard way just how difficult those challenges are and now works to help families approach senior care with more support and less stress. His agency, Assisting Hands Home Care, guides families through every step of arranging in-home care so seniors can age comfortably at home. In this episode, Steve explains what Medicare actually covers, how hospice works, and the pros and cons of private caregivers versus agencies. He also addresses common misconceptions about in-home care and what you can do to plan for the unexpected. Tune in for insights, real stories, and advice to deal with the challenges of aging parents! Learn how Potomac Community Village connects seniors with the support they need to stay independent: https://www.potomaccommunityvillage.org Connect with Assisting Hands Home Care: WebsitePhone: (301) 363-2580Connect with Jamie at Truman Charities:FacebookInstagramLinkedInWebsiteYouTubeEmail: info@trumancharities.comThis episode was post produced by Podcast Boutique https://podcastboutique.com/

Ashley Fill, Global Director of Sustainability at P&G Home Care joins Climate Rising to discuss how consumer behavior and innovative technologies can reduce household carbon and water footprints. Ashley shares how life cycle assessments reveal that 87% of the emissions in P&G's Home Care portfolio come from product use, particularly dishwashing. She describes how their products are engineered to deliver superior performance while reducing water and energy. Ashley also discusses P&G's partnerships with appliance manufacturers, NGOs, and coalitions like the 50L Home Coalition to encourage sustainable home practices. She reflects on regional water use trends, behavior change challenges, and how P&G ensures credible sustainability claims. Ashley also shares career advice for those entering sustainability roles in consumer goods

Send us a textThe most successful home care agencies don't choose between digital marketing and in-person relationship building – they master both. This comprehensive strategy session reveals why combining these approaches is essential for maximizing private pay revenue in today's market.The digital landscape has transformed how families find home care. Even when receiving professional recommendations, 95% of families will research your agency online before making contact. Your website, Google Business Profile, and online reviews create critical first impressions that either build trust or send prospects to competitors. However, digital presence alone isn't enough.Social workers and discharge planners at skilled nursing facilities won't refer vulnerable seniors without face-to-face relationships. These healthcare professionals need to trust not just your company, but the people behind it. Building these relationships takes strategy, consistency, and typically five to seven meaningful touchpoints before referrals begin flowing.The webinar dives deep into specific tactics for both digital and in-person marketing success. You'll discover how AI is changing search behavior, why your website must communicate your value proposition in seconds, and the importance of strategic route planning for marketing professionals. The expert panel shares insights on everything from effective leave-behinds to the best times to visit different referral sources.Perhaps most importantly, you'll learn why private pay marketing requires sophisticated systems for lead conversion and relationship continuity. With conversion rates typically 20% lower than Medicaid services, agencies need structured approaches to transform inquiries into clients and maintain relationships with referral sources.Whether you're a home care agency owner wearing multiple hats or managing a dedicated marketing team, this session provides actionable strategies to boost private pay inquiries and revenue. The future belongs to agencies that master this hybrid approach – creating digital credibility while building meaningful in-person relationships that drive consistent referrals.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Aug. 25, 2025- State Senate Investigations & Government Operations Committee Chair Jim Skoufis, a Hudson Valley Democrat, reflects on an inquiry into the transition of a popular home care program. We touch on the lack of answers from the Hochul administration at the hearing and possible next steps for state lawmakers.

“We've been able to show that even by 30 days of age, we can predict with some accuracy if a child is going to have a diagnosis of autism,” says Dr. Geraldine Dawson, sharing one of the recent advancements in early diagnosis being aided by artificial intelligence.  Dr. Dawson -- a leading scholar in the field and founding director of the Duke Center for Autism and Brain Development – explains that an AI examination of a child's pattern of visits to medical specialists in its very early life is an objective diagnostic tool that can supplement the current subjective reports from parents which vary in reliability. Another objective diagnostic tool in development uses a smartphone app developed at Duke that takes video of babies watching images and applies AI-aided Computer Vision Analysis to measure for signs of autism. This enlightening Raise the Line conversation with host Lindsey Smith is loaded with the latest understandings about Autism Spectrum Disorder including advancements in early therapeutic interventions, the interplay of genetic and environmental factors, and the role of the mother's health and exposures during pregnancy. You'll learn as well about what Dawson sees as necessary societal shifts in how autism is perceived, the numerous factors contributing to a near tripling of diagnoses over the past two decades, and how early intervention and informed advocacy can make a meaningful difference in the lives of countless families.Mentioned in this episode:Duke Center for Autism and Brain Development If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast

Many have been advised by a financial planner, estate planning attorney or other professional that they have enough assets to "self-insure" future LTC needs. The question is not "can I afford it?" but "Is this the best use of assets to fund future care needs?" This episode is full of questions you should be asking yourself and your advisors if they tell you you can afford to self-fund. Listen and schedule some time with me to consider the risk and search for the most cost-efficient ways to pay for extended care  View current and projected costs of care where you live Learn what your state Medicaid system lets you keep

Michael P. Johnson, PhD, PT is Chief Researcher, Home Care Innovation at BAYADAHome Health Care in Moorestown, NJ. This is a new role where Dr. Johnson isresponsible for building an infrastructure that will support collaborative research effortsacross eight (8) specialty practices at BAYADA, partnering with academic researchers, industry leaders, as well as payors and policy makers, to advance the quality and accessibility of care in the home. Prior to his role as Chief Researcher, Dr. Johnson spent nearly 10 years as President of the Home Health Practice which is comprised of over 120 offices in 22 states that provide care to nearly 29,000 clients weekly through a multidisciplinary team approach delivered by over 3,500 clinicians and staff.  The practice focusesprimarily on geriatric home care services under the Medicare Program. He also served, concurrently as President of the Hospice Practice for 3 years, which is comprised of over 20 offices in 8 states that provide end of life care to nearly 1,400 clients daily. Dr. Johnson has served as a member of the National Advisory Council for the Agency for Healthcare Research and Quality (AHRQ), a Steering Group member for the AQA Alliance, and as a consultant on the development and testing of quality measurements for use in the Physician Quality Reporting System (PQRS). He has also served in multiple elected and appointed roles within the American Physical Therapy Association (APTA) over the past 30 years, including as a member of the Scientific Advisory Panel (SAP) for the Center on Health Services Training and Research (CoHSTAR). He lives just outside of Philadelphia, PA with his family - spouse of 33 years – Beth and three adult children – Lucas, Madeline, and Paige.  He holds a BS in Physical Therapy from Northeastern University (Boston), an MS in Orthopedic Physical Therapy from MCP Hahnemann University (Philadelphia) and a PhD in Health Policy from the University of the Sciences (Philadelphia).

In this insightful episode of Talk Law Radio, listeners are guided through the complex intersection of caregiving, legal considerations, and personal legacy. The show opens with Shannon’s Instagram Encouraging Word, bringing hope and inspiration that frames a heartfelt discussion on the values essential to caregiving—compassion, patience, and faith. Host and guest Jeremy Farber, owner of Home Instead in Boerne and New Braunfels, share practical wisdom and industry insight on what sets quality caregiver services apart, highlighting the importance of empathy, professionalism, and innovation. Sponsored by Marquardt Law Firm, the episode emphasizes how a legal focus in elder and estate law is crucial for families navigating the responsibilities and challenges of caregiving. The episode is marked by a spirit of reflection, including a moment of prayer, encouraging listeners to consider both the practical and spiritual dimensions of supporting vulnerable loved ones. #TalkLawRadio #TexasLaw #LegalBlindSpots #EstatePlanning #WillsAndTrusts #TexasAttorney #LegalTips #FloodRelief #WrongfulDeath #TexasLawyer

    All Home Care Matters and our host, Lance A. Slatton were honored to welcome Natalie Black as guest to the show.     About Natalie Black Chief Executive Officer, Comfort Keepers, North America:   Natalie joined CK Franchising, Inc. in October 2023 as Chief Executive Officer. She is a passionate and highly intuitive leader with professional experience across the healthcare, financial services and entertainment industries. Natalie joined Sodexo in 2015 as Director of Strategy and Franchise Business Development and later served in leadership roles including CFO of Worldwide Home Care and COO of Worldwide Home Care at Sodexo.   Natalie earned a Bachelor of Science in Financial Mathematics and Statistics from University of California Santa Barbara and a Master of Business Administration from Pepperdine Graziadio Business School.     About Comfort Keepers:     For 25 years, Comfort Keepers® has been Elevating the Human SpiritSM through its in-home care network for seniors and other adults by empowering them to maintain their independence and realize joy in the everyday moments. Comfort Keepers operates a franchise network that has grown to more than 600 locations in the U.S. and Canada, serving hundreds of thousands of clients since 1998.   The company's nationwide network employs thousands of caregivers, also known as Comfort Keepers®, who deliver joy through interactive caregiving by continually communicating with, involving, and engaging with seniors in everyday tasks and activities.        

"Burnout and trauma are not mental illnesses. They live in your physiology. They live in your biology. They live very specifically in your nervous system,” Dr. Rola Hallam says with a conviction rooted in her own successful journey to overcome the effects of chronic stress she accumulated during many years on the frontlines of humanitarian crises in Syria and other conflict zones. Out of concern for the multitudes of health professionals who, like herself, spend years carrying the weight of their traumatic experiences without seeking help, or who pursue ineffective remedies for relieving it, Dr. Rola -- as she's known – has shifted her focus to being a trauma and burnout coach. Among her offerings is Beyond Burnout, a twelve-week program that includes multimedia content as well as live coaching and teaching about developing nervous system awareness and regulation. “Most wellness initiatives fail because they're not rewiring the nervous system to come out of survival mode and back into what is called the ventral-vagal state, which is our state of social connection and of healing and repair.” She also stresses that healing is not an individual pursuit, especially for providers who work in a relational field, and teaches about the benefits of borrowing from a colleagues' state of calm and offering them the same. Don't miss this insightful and giving conversation with host Lindsey Smith that covers Dr. Rola's wrenching experiences providing care in desperate conditions, the critically important distinction between empathy and compassion, and how empowering frontline workers to heal their trauma can uplift individuals and empower entire communities. Mentioned in this episode:Dr. Rola CoachingBeyond Burnout AssessmentCanDo - Humanitarian Aid If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast

Aug. 12, 2025 - For more than a decade, New York lawmakers have tried to secure a compensation boost for home care workers in the New York City area, but those efforts haven't always resulted in more money in pockets, according to reporting by Sam Mellins, a senior reporter for New York Focus.

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“Seeing that you can get through the most difficult times in life, succeed, and then also return to your community and work in service to your community was a lesson that has stuck with me,” says Dr. Uche Blackstock, the Founder and CEO of Advancing Health Equity and our guest on this inspiring episode of Raise the Line with Osmosis from Elsevier. It was a lesson the Harvard-trained physician learned from her own mother – also a Harvard trained physician – who overcame poverty, sexism and racial bias to forge an inspiring path.  In her bestselling book, Legacy: A Black Physician Reckons with Racism in Medicine, Dr. Blackstock weaves her mother's remarkable story with her own and argues for systemic change in a healthcare system riddled with racially-biased practices and policies that impact patient outcomes. As she explains to host Lindsey Smith, Advancing Health Equity's work to drive measurable and sustainable change is focused on embedding equity as a core value in the leadership, strategy, and organizational practice of health systems. “We exist to challenge inequities, empower underrepresented communities, and help build a healthcare system where everyone can thrive.” Don't miss a thought-provoking conversation with a nationally respected voice that also addresses race correction factors that impact the care of Black patients, and the work required of health institutions to build trust in effected communities.Mentioned in this episode:Advancing Health EquityLegacy: A Black Physician Reckons with Racism in Medicine If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast

Midland Care Connection, a nonprofit in Topeka, KS, offers the spectrum of senior care to people over 55 in 40 counties in Kansas and Missouri. Its services include home health, hospice, palliative care and the Program of All-Inclusive Care for the Elderly (PACE). It also is the owner of an Accountable Care Organization. Dual eligibles make up about 85-90% of Midland Care's PACE clients. PACE, which provides a range of services to keep people in their homes and out of nursing homes, helps to improve the quality of life and lower healthcare costs of dual eligibles within the first 90 days, Wiltz said. Preventive care, he emphasized, is the key to treating this group. One of the biggest changes that has taken place since the organization started PACE in 2007 has been Kansas' growing understanding and acceptance of PACE. This bodes well with the recent passage of the One Big Beautiful Bill Act, which contained federal Medicaid reductions. Midland Care's diversified revenue streams also help to shoulder the organization from Medicare home health and Medicaid reimbursement cuts. With the continuing reductions to home health payment, Wiltz believes home health is reaching a crisis point. Agencies are going to have to pivot away from Medicare fee-for-service and move to models such as Medicare Advantage's Dual Eligible Special Needs Plans (D-SNPs).Follow us on social media:X: @McKHomeCareFacebook: McKnight's Home CareLinkedIn: McKnight's Home CareInstagram: mcknights_homecareFollow Midland Care Connection on social media:X:  @MidlandCaresFacebook: Midland Care Connection, Inc.Show contributors:McKnight's Home Care Editor Liza Berger; Jeremy Wiltz, Vice President of Strategic Initiatives, Midland Care Connection

In this ImpactVest podcast, Alexis Thomas-Duhart and Scott Duhart, co-founders of Hart to Hart Home Care, share their inspiring journey from IT and operations into home care, driven by personal experiences and a desire to serve their community. Their company offers personalised care plans including companion care, dementia support, and respite services, with plans to expand across the American state of Georgia and eventually support veteran clients through Veterans Affairs (VA) partnerships. Emphasising the role of technology and AI in improving processes and customisation, they aim to make Hart to Hart Home Care a household name rooted in compassion, community impact, and quality care.

“Pandemics are a political choice. We will not be able to prevent every disease outbreak or epidemic but we can prevent an epidemic from becoming a pandemic,” says Dr. Joanne Liu, the former International President of Médecins Sans Frontières/Doctors Without Borders and a professor in the School of Population and Global Health at McGill University. You are in for a lot of that sort of frank and clear-eyed analysis in this episode of Raise the Line from Dr. Liu, whose perspective is rooted in decades of experience providing medical care on the frontlines of major humanitarian and health crises across the globe, as well as wrangling with world leaders to produce more effective responses to those crises and to stop attacks on medical facilities and aid workers in conflict zones. Firsthand accounts from the bedside to the halls of power are captured in her new book Ebola, Bombs and Migrants, which focuses on the most significant issues during her tenure leading MSF from 2013-2019.  The book also contains insights about the geopolitical realities that hamper this work, including lax enforcement of international humanitarian law, and a focus on national security that erodes global solidarity. Join host Lindsey Smith as she interviews this leading voice on our preparedness to meet the needs of those impacted by violent conflict, forced migration, natural disasters, disease outbreaks and other grave challenges. If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast

Send us a textDementia care represents one of the most significant opportunities for home care agencies looking to differentiate themselves in today's competitive marketplace. While most providers claim to offer memory care services, few deliver the comprehensive, specialized support that families desperately need.Creating a structured, branded dementia program transforms how your agency serves clients and positions itself in your community. This isn't about simply adding "Alzheimer's care" to your service list – it's about developing a formal, named program that communicates expertise and inspires trust. Whether you call it "Memory Care Program," "Moments of Joy," or another distinctive name, what matters is backing that program with specialized training, tools, and approaches that deliver measurably better outcomes.The foundation of exceptional dementia care starts with caregiver training and retention. Partnering with organizations like the Alzheimer's Association for complimentary education or investing in programs like Teepa Snow's methodology equips your team with essential skills in redirection, communication, and behavior management. Supporting these caregivers through differential pay, recognition programs, and ongoing mentorship creates a specialized workforce capable of transforming clients' lives. The personal stories shared throughout this discussion – from the engineer who found purpose in mechanical tasks to the homemaker who regained joy through sorting socks – illustrate how understanding individual histories creates powerful connections.What truly distinguishes leading memory care programs is their investment in specialized tools and approaches. From fidget blankets and memory books to adaptive dining equipment and personalized activity kits, these resources enable caregivers to engage clients meaningfully throughout their journey. Many successful agencies maintain lending libraries of these items, allowing caregivers to "check out" tools suited to specific clients' needs and interests. Combine these practical resources with strategic marketing across all platforms – website, social media, community presentations – and your agency becomes the obvious choice for families searching for memory care expertise.Ready to establish your agency as the dementia care leader in your community? Start by giving your program a name, systematically training your caregivers, and sharing compelling client success stories that demonstrate your difference. The growing need for specialized memory care at home creates an unprecedented opportunity for agencies willing to move beyond basics and become true partners for families facing cognitive decline.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

July 29, 2025 - The state Department of Health is implementing a legal settlement to resolve a challenge to its controversial transition of the administration of an expensive home care program. We explore the underlying lawsuit and the impact of the settlement with Elizabeth Jois, supervising attorney with New York Legal Assistance Group's Special Litigation Unit and an attorney for the plaintiffs.

“When you unlock an insight with curiosity, the power to drive limitless growth is huge. We as leaders can make a big difference with the questions we ask.” Shailesh Jejurikar is P&G's Chief Operating Officer, where he has profit/loss responsibility for P&G's Enterprise Markets - Latin America, India, Middle East, Africa, Southeast Asia and Eastern Europe - and leads Information Technology, Global Business Services, Sales, Market Operations, Purchasing, Manufacturing, Distribution and New Business for the company. Previously, Shailesh was the Chief Executive Officer of  P&G'S largest business sector, Fabric & Home Care, which includes many of P&G's most-iconic brands: Tide, Ariel, Downy, Gain, Febreze, Swiffer—and represents about one-third of total company sales and net earnings. From 2016 to 2021, Shailesh served as executive sponsor for global sustainability, enabling P&G's “force for growth and a force for good” vision and ensuring the company's sustainability goals are fully integrated into the day-to-day business to enable—and to inspire—positive impact on the environment and society while creating value for the company, consumers and shareholders. Shailesh's extensive P&G career has spanned 30+ years - across multiple businesses (Health & Beauty Care, Home Care, Fabric Care and P&G Professional) in both developed and developing regions - including North America, Europe, Asia and Africa) - getting his start in his home country in India. Shailesh is known for his unique ability to identify growth possibilities, having consistently delivered strong business results in every market and on every business. You'll enjoy this candid conversation on curiosity, seeing around corners, and learning to learn.This is a replay of our previous conversation with P&G COO Shailesh from May 2023 - in honor of the announcement that Shailesh has been announced as P&G's next CEO

Accessing Medicaid home care in New York can feel impossible. Home Care Advisory Group's free guide helps families understand eligibility and get the care their loved ones need. With 96% of NYC seniors choosing to age at home, timing matters. Learn more: https://homecareadvisory.org/guide-applying-medicaid-home-care Home Care Advisory Group City: New York Address: 99 Hudson Street #5th floor Website: https://homecareadvisory.org/ Phone: +1 212 540 2984 Email: info@homecareadvisory.org

“As parents dedicated to getting a treatment for our children in their lifetimes, we have turned the rare disease drug development landscape upside down and created a new model,” says Nicole Johnson, co-founder and executive director of the FOXG1 Research Foundation.  That's not an exaggeration, as the foundation is on track to make history as it begins patient clinical trials on a gene replacement therapy next year. The former TV news producer and media executive unexpectedly entered the world of patient advocacy and drug research after her daughter, Josie, was born with FOXG1, a genetic disorder which causes severe seizures and impedes normal movement, speech, and sleep among other problems. Johnson is also making an impact in another important dimension of the rare disease space in her efforts to educate parents, teachers, and students about disability inclusion through her Joyfully Josie book series and “Live Joyfully” education programs. Tune-in to this fascinating Year of the Zebra conversation with host Lindsey Smith to find out how the foundation is aiming to bring a drug to market in less than half the time and at a fraction of the cost than the industry standard, and how this model might impact research on other rare disorders. Mentioned in this episode:FOXG1 Research FoundationJoyfully Josie Book If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast

This week, we're describing who may consider different types of LTC planning strategies and why. Stand-alone/traditional LTC  vs. Hybrid Life/LTC vs. Hybrid Annuity/LTC. All provide tax-free benefits for extended care needs. Thank you to team for creating easy to understand documents that agents can share with their clients. Listen and consider which category of coverage can fit your needs and financial structure best and let's talk. Schedule a free consultation to learn more  

We kicked off the program with four news stories and different guests on the stories we think you need to know about!From Lobster Rolls to Cheap Eats, The Boston Globe Unveils 2025 Best of the Best List Highlighting best places to eat, things to do, etc. With Annalisa Quinn - Globe Magazine interim editor.The largest piece of Mars was found in the Sahara Desert and sold at auction for $5.3 million! How does it end up in the Sahara desert? Talia Sepersky - Program Manager and Planetarium Educator at the Museum of Science Center for Space Sciences explained.Top funeral trends in 2025 – Traditions are changing and the ways people are handling death now… Paul Fried - expert on end of life planning – founder of I Made The Arrangements a website that helps people plan their own funerals joined Dan.A New Medicare Dementia Program Now Available in Massachusetts – Called The GUIDE program that offers new, no-cost support to dementia caregivers. Rosaleen Doherty – Owner of Right at Home Boston (a company that provides in Home Care and Assistance) checked in.

Today on Raise the Line, we bring you the unlikely and inspiring story of a woman who was afraid of blood as a child but became an accomplished nurse; who struggled with learning disabilities but became an effective educator; and who, despite lacking business experience or knowledge of graphics, built a successful company that produces visually rich educational materials for nurses and other providers. “I think the theme of my life has been I have struggled with learning, and I didn't want other people to struggle,” says Jennifer Zahourek, RN, the founder and CEO of RekMed which has developed a sequential, interactive learning system that includes illustrated planners, books, and videos used by millions of students and providers. The initial focus was to provide nurses with everything they needed to know from “the basics to the bedside” but RekMed now offers content for medics, respiratory therapists, medical assistants, and veterinarians as well. Driven by her belief in the power of visual learning and her “just freakin' do it” attitude, Jennifer overcame her fear of launching a business and quickly realized just how well nursing had prepared her for the hard work and unpredictability of entrepreneurship. “Nursing teaches you how to just be resilient, to pivot, to delegate, to work on a team and to handle high stress. I think nurses could literally be some of the best entrepreneurs on the planet,” she tells host Lindsey Smith. Tune in to this lively and valuable conversation as Jennifer shares lessons from bootstrapping a publishing company, insights on the evolving landscape of healthcare education, and advice on embracing change in nursing, especially with the expanding role of AI. Mentioned in this episode:RekMed If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast

Send us a textTrust is the foundation of successful home care marketing, but brand recall seals the deal. When discharge planners face walls lined with identical brochures from countless agencies, what makes yours the one they remember and call?Our panel of seasoned home care experts dives into the strategies that convert marketing efforts into actual census growth. From structured territory planning using Medicare.gov's facility directory to perfectly timed Google review requests (hint: the two-week sweet spot matters more than you think), we unpack the mechanics of building referral relationships that actually produce results.Perhaps most valuable is the panel's candid discussion about increasing revenue from current clients—a growth opportunity many agencies overlook. The systematic approach to reassessments after facility stays, training caregivers to spot changing needs, and framing conversations around enhanced safety rather than "upselling" provides a blueprint for ethical census building without requiring new client acquisition.The conversation doesn't shy away from difficult questions either. How do you maintain caregiver interest when immediate work isn't available? When is it appropriate to walk away from a potential client who isn't a good fit? What's the real value (and conversion rate) of paid lead services like A Place for Mom?Whether you're launching a new marketing program or refining established strategies, this episode offers both fundamental principles and tactical specifics designed to help your agency stand out in competitive markets. The recurring theme throughout: consistent, authentic relationship building trumps transactional marketing every time.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

In our third week with our couple in their 80s, we consider options to obtain the most LTC benefits from annuities. If you already own annuities, check for a Chronic Illness rider or LTC rider.  If there is one, read it carefully as different rules apply to access enhanced benefits for care.  If you need help understanding your rider, ask me for guidance Some pay the LTC benefits tax-free and some don't.   Some require your need to be permanent, some don't. Some will enhance benefits for both cognitive and physical needs, and some don't. If you own an annuity (non-IRA) with a good amount of earnings, it can be repositioned to an annuity that can pay potentially three times the account value of the annuity, or more, tax-free when used for care.  This eliminates all the taxable gains your current annuity has earned over the years. If your annuity IS your LTC plan, there are wiser ways to use it than simply withdrawing the earnings and paying taxes on the gains. Schedule with me to learn more   

Every Wednesday, I talk to real franchisees sharing their real stories—and today's guest is phenomenal. Meet Brittany McCleary, Assisting Hands Home Care franchisee in Texas, who went from teaching to building a $4M business with her husband Matt in under 3 years. Timestamps00:00 - Intro: Brittany McCleary, Assisting Hands franchisee01:10 - "Go find something for us to do because I'm done teaching."02:30 - Did you ever imagine a $4M business leaving a teacher's salary?03:45 - Brittany's first business & entrepreneurial journey05:15 - The real cost of starting an Assisting Hands franchise08:00 - Adding the second territory09:15 - $4M revenue this year—breaking down profit margins11:00 - Replacing teacher salaries (from ~$50K–$90K)12:10 - Planning for nonprofits and giving back13:15 - Hardest part of launching a franchise15:10 - Doing all the work early on (office, caregiving)16:45 - Managing 150+ caregivers and staff19:00 - Building a strong core team20:30 - Serving seniors and employees—why it matters22:00 - Why teachers make great franchise owners24:15 - Hiring teachers for the office25:30 - The teacher work ethic advantage27:00 - Why some franchisees fail (and how they avoided it)30:00 - Investing in coaching, mentorship, CPA, attorney32:00 - Working on your business, not in it34:10 - Adapting, growing, staying coachable36:00 - One cornerstone of success: “Take the leap of faith”37:30 - Closing and call to action

Podcast Notes(Organized for learning & insight discovery)00:00 – Welcome: Rethinking everything we thought we knew about home care04:12 – Home Care vs. Home Health: Why this distinction matters09:30 – Crisis vs. Prevention: The real cost of waiting too long13:40 – The ROI of Proactive Support: Reducing ER visits, boosting length of stay18:25 – A Personal Story: When caregiving becomes invisible and unsustainable24:15 – Independent Living Meets a New Era: Why “forever homes” need partners31:00 – The Overlooked Value for Facility Operations & Team Culture38:00 – How to Build a Proactive Referral Culture that Actually Works44:50 – The Language of Trust: Why the words we use can empower or isolate50:00 – Good vs. Transformational Partners: A Chick-fil-A meets Disney approach56:10 – Looking Ahead: How Your Health is shaping the future of care www.YourHealth.Org

“Very often, doctors try to suppress what they feel or don't even have the vocabulary to describe their emotions,” says Professor Alicja Galazka of the University of Silesia, an observation based on decades of work with physicians to enhance their emotional intelligence and resilience. Galazka, a psychotherapist, psychologist, lecturer and coach, believes this deficit is rooted in part in a lack of instruction in the internal and external psychological dimensions of being a medical provider. “There is not enough space created in medical school for teaching and training students about how to deal with their own stress and all of the skills connected to building relationships with patients,” she tells host Michael Carrese. Those same skills are also critical to working effectively as a member of a care team, which is an increasingly common arrangement in hospitals and clinics. Galazka employs simulations, dramatic role-playing, mindfulness, Acceptance and Commitment Therapy and other methods in her work with an eye on increasing the emotional agility and sensitivity of her trainees and clients. Tune in to this thoughtful episode of Raise the Line to hear Galazka's ideas on how to reshape medical training, why she is a proponent of narrative medicine, and the merits of embedding psychologists on care teams as a resource for both patients and providers. Mentioned in this episode:University of SilesiaInternational Association of Coaching Institutes If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast

A new in home care business that brings together seniors, and young parents. 

Last week, I shared how not having a plan can create chaos throughout the whole family when long term care is needed. This week, I used the same need and family but added LTC insurance as a tool to help pay for care expenses. Listen and learn how helpful even a small plan can work to make life a little less difficult during a very difficult time. Then schedule some time with me to design your plan See current and projected costs of care (use 5% COLA to project Learn what your state's Medicaid program let's you keep and qualify for help

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Matt: Turning passion into purpose.Emerald Prairie is on a mission to revolutionize home care with products that are not only safe for people and pets but also environmentally beneficial. At the heart of its innovation is hypochlorous acid (HOCL), a powerful yet natural disinfectant that Matt Condon, Founder of Emerald Prairie, describes as “nature's disinfectant.” In today's episode, Matt shared how his company is challenging the status quo with products that are effective, safe, and eco-friendly.HOCL isn't new. In fact, it has been around since World War I when it was used to treat soldiers. “It is an incredibly powerful antibacterial disinfectant,” Matt explained. “It would be ubiquitous throughout the country and the world if not for the way the chemical industrial complex evolved.” Emerald Prairie has found a way to scale the production of HOCL, offering a solution that's “made by your body” and safe enough to spray on your hands or even in your mouth.What makes Emerald Prairie stand out isn't just HOCL's effectiveness; it's the company's commitment to transparency and environmental impact. “All of our ingredients are on every label—nothing hidden,” Matt said. He added that the products not only avoid harming the environment but actually benefit it. “The best thing that can happen to hypochlorous acid is it gets to the water system because it kills the biofilm.”Emerald Prairie's business is thriving. The company has seen a surge in subscriptions, which Matt described as resembling the “proverbial hockey stick.” This growth, he believes, reflects customer trust and satisfaction. Emerald Prairie's solutions are produced in Kansas, reflecting the company's commitment to local manufacturing.To scale its impact and reach, Emerald Prairie is raising capital via a regulated investment crowdfunding campaign on Wefunder. This approach aligns with Matt's mission to connect directly with customers and investors who share his vision.Emerald Prairie isn't just selling safe cleaning products; it's starting a movement. By replacing toxic chemicals with solutions that are safe for families and the environment, Matt and his team are proving that you don't have to compromise safety for effectiveness. This is your chance to join a revolution in home care—by supporting Emerald Prairie, you can help make the world a cleaner, safer place.tl;dr:Matt Condon explained how Emerald Prairie's products use hypochlorous acid to deliver safe, effective cleaning.The company's all-natural solutions are environmentally beneficial, improving ecosystems instead of harming them.Emerald Prairie is scaling operations with local production and growing customer subscriptions rapidly.Matt revealed his passion for building purpose-driven ventures that align with his values and mission.The company is raising funds via regulated crowdfunding, inviting supporters to invest in its growth.How to Develop Turning Passion Into Purpose As a SuperpowerMatt Condon's superpower is his ability to transform passion into purpose-driven business ventures. He explained, “I've been so fortunate in my career to go through…efforts where I wasn't really focused on the sales revenue as much as doing something…that the world needed.” This approach, he shared, reflects a belief that “capitalism is the most powerful engine of good in the world.” For Matt, success comes from aligning his passions with businesses that create meaningful impact while maintaining financial viability.Matt shared how his passion for solving real-world problems led him to create a network of clinics providing top-tier healthcare to workers like farmers, firefighters, and police officers. Drawing inspiration from his roots in a farming community, Matt realized that the quality of care available to professional athletes could and should be extended to laborers. He built clinics that offered advanced healthcare solutions, improving outcomes for countless individuals in physically demanding jobs. This venture not only succeeded financially but also changed lives, exemplifying how passion-driven businesses can create profound impact.Tips for Developing This Superpower:Identify Problems You're Passionate About Solving: Focus on challenges that resonate with your values and experiences.Take Calculated Risks: Embrace risk as part of the journey to create meaningful impact.Build Around a Mission: Ensure your business aligns with a core purpose beyond profitability.Engage Support Systems: Surround yourself with people who believe in your vision and can provide encouragement.Stay Focused Amid Noise: Cut out distractions to concentrate on what truly matters.By following Matt's example and advice, you can make turning passion into purpose a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileMatthew (Matt) Condon (he/him):Founder, Emerald Prairie HealthAbout Emerald Prairie Health: At Emerald Prairie Health, our mission began with a discovery—not of a new chemistry, but of how to finally unlock one that scientists have trusted for over a century. Despite its unmatched safety and proven performance, this powerful solution was kept on the sidelines—overlooked or suppressed by chemical giants who saw HOCl as a threat to their legacy products. We saw something different at EPH. Using our proprietary water purification process, we developed a way to produce this chemistry in its purest, most stable, and effective form—and bring it to market at scale. Today, we're helping families protect their loved ones and lead the next generation of wellness—through cleaner, safer, and more sustainable alternatives for home and body.Website: emeraldprairiehome.comCompany Facebook Page: facebook.com/emeraldprairiehomeBiographical Information: Matthew J. Condon is a nationally recognized healthcare entrepreneur, thought leader, and advocate for transparency and innovation in the healthcare system. As the Founder and former CEO of Bardavon Health Innovations—a leading healthcare data analytics company transforming Workers' Compensation—Matt combined his deep industry insight with a passion for disrupting outdated care models. Prior to Bardavon, he founded ARC Physical Therapy+ in 2003, growing it into one of the Midwest's largest PT networks with over 100,000 annual patient visits. In June 2024, Matt stepped down as CEO of Bardavon and began his transition into founding Emerald Prairie Health, a consumer health company delivering safe, science-backed alternatives for home and body care. He was the youngest Chair in the 120+ year history of the Greater Kansas City Chamber of Commerce and has been honored as a regional Ernst & Young “Entrepreneur of the Year” finalist, named to Ingram's “40 Under 40” and “Rainmakers” lists, and featured on the Kansas City Business Journal's “Power 100” list of the region's most influential business leaders.X/Twitter Handle: @theMattCondon Linkedin: linkedin.com/in/matthew-condon-86905412Instagram Handle: @mcondon0730Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, DealMaker, DNA, Proactive-Rancho. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear |  Matthew Mead, Hempitecture |  Michael Pratt, Qnetic | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on July 15, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, July 16, 2025, at 1:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on "Balance Sheets & Beyond: The Impact Investor's Guide to Financials." If terms like “income statement” and “cash flow” make your eyes glaze over, this session is for you. Devin will break down the fundamentals of financial statements in clear, simple language—perfect for beginners who want to better understand the numbers behind the businesses they support. Whether you're a new investor, a founder navigating financials, or simply curious about how money moves through mission-driven companies, you'll leave this session more confident and informed. Don't miss it!SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition, but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. VIP's get access to our better-than-in-person networking! Get your VIP access for just $25. A select group of affordable sponsorship opportunities is still available. Learn more here.Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe is featured in a free virtual masterclass series hosted by Irina Portnova titled Break Free, Elevate Your Money Mindset & Call In Overflow, focused on transforming your relationship with money through personal stories and practical insights. June 8-21, 2025.Join Dorian Dickinson, founder & CEO of FundingHope, for Startup.com's monthly crowdfunding workshop, where he'll dive into strategies for successfully raising capital through investment crowdfunding. June 24 at noon Eastern.Future Forward Summit: San Francisco, Wednesday, June 25 · 3:30 - 8:30 pm PDT.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Impact Accelerator Summit is a live in-person event taking place in Austin, Texas, from October 23–25, 2025. This exclusive gathering brings together 100 heart-centered, conscious entrepreneurs generating $1M+ in revenue with 20–30 family offices and venture funds actively seeking to invest in world-changing businesses. Referred by Michael Dash, participants can expect an inspiring, high-impact experience focused on capital connection, growth, and global impact.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Aging in Place with Dignity and Support, with Sue McCormick, Synergy Home Care (North Fulton Business Radio, Episode 882) In this episode of North Fulton Business Radio, host John Ray welcomes Sue McCormick, Owner and CEO of Synergy Home Care of North Atlanta. For nearly two decades, Sue has helped clients of all ages remain […] The post Aging in Place with Dignity and Support, with Sue McCormick, Synergy Home Care appeared first on Business RadioX ®.

Aging in Place with Dignity and Support, with Sue McCormick, Synergy Home Care (North Fulton Business Radio, Episode 882) In this episode of North Fulton Business Radio, host John Ray welcomes Sue McCormick, Owner and CEO of Synergy Home Care of North Atlanta. For nearly two decades, Sue has helped clients of all ages remain […]

Join Michael Greenlee and Hannah Vale in this special Heroes of HomeCare episode of Home Health Revealed, featuring Greg Davis and Sean Davis from Patriot at Home, a leading home health agency based in Ohio. They share invaluable insights on how to grow and scale a home care agency while keeping the company culture and core values at the center of every step. In this episode, learn about: Strategies for sustainable growth without sacrificing culture Leadership lessons from veteran-owned Patriot at Home How Patriot at Home maintains excellence across multiple Ohio locations Real stories of dedication and compassion from the front lines of home healthcare Patriot at Home is known for delivering skilled nursing, therapy, hospice, and palliative care with a commitment to treating patients like family. This conversation is a must-watch for agency owners, leaders, and anyone passionate about home health.   Chapters (00:00:02) - home health and hospice care(00:01:11) - Home Health Revealed(00:02:54) - Private Companies: How Do You Scale?(00:08:49) - Greg McAfee on Becoming More Personalized(00:09:56) - The Home Health Agency's Culture(00:12:14) - Patriot Hospitals' culture of service(00:16:15) - Immunity Agency CEO on AR(00:18:25) - How Do You Retain Talented Clinicians?(00:19:21) - Sean and Greg on The Biggest Mistake(00:24:35) - Finding the Right Person for the Job(00:26:28) - How 4,500 Employees Got Started(00:27:29) - How Do You Communicate With 500 People?(00:29:01) - How Do You Trust Your Leaders?(00:31:06) - The Secret to Great Leadership(00:33:11) - Top Executives: We Need to Make a Major Change at(00:37:22) - Startups Are Hard(00:38:37) - Grow: The Process of Growing Your Business

In this episode, the doctors discuss the availability of medical assistance, especially home care aid. Medicaid, the low rates offered, and the low rate of pay many home care professionals earn are among the topics, along with concerns about what assistance may remain for those in need, with Congress's passing of President Trump's tax and spending package.

This week, Diane shares a story of what can happen when there is no plan for extended care or long term care. With cataract surgery adjustments today and super dialated eyes, rhis is all that can be said this week. Sorry for any typos, I can't see well at all. Listen sand schedule to design your family's plan

"Older adults have this special clarity about who they are and what they want, which is incredibly inspiring," says Dr. Julia Hiner, explaining, in part, why she loves her work as a geriatrician in Houston, Texas. She also enjoys the challenge of the medical complexity these patients present and the opportunity it creates to see the patient as a whole person. In fact, as you'll hear in this upbeat conversation with Raise the Line host Lindsey Smith, there's almost nothing about geriatrics that Dr. Hiner does not enjoy, which explains her passion for teaching the subject at McGovern Medical School at the University of Texas Health Science Center in Houston and trying to convince more students to pursue it as their specialty.  The need is great, given that there are only 8,000 geriatricians in the US despite a rapidly growing senior population. Tune in to learn why Dr. Hiner thinks clinicians avoid the field and the steps that can be taken to improve the situation, including requiring courses in geriatrics. You'll also learn about the importance of capacity assessments, the troubling, and under-reported, problem of elder mistreatment, ageism among health professionals and much more in this super informative episode. Mentioned in this episode:University of Texas Health Science Center at Houston McGovern Medical School  If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast

We're getting bad news from what seems like every direction these days. Governments and media are all talking about wars and destruction. But this is not new.  We've been through these kinds of events before, too many times, and we're still here and moving forward. We can't let panic, wars and market crashes control our choices.  These thnigs happen without our input. We can control our clarity, courage and conviction to stay on course. If you've been considering planning for future extended care needs, or if you've been working on your plan, don't stop now.  Too many find a reason to pause and then forget their reasons for planning in the first place.  Then, 10 or 20 years go by, and something happens to them or someone close to them, and they restart their search. At that point, plans are much more expensive or not available due to age or health concerns. Let's work together to design your plan today and protect those you love most tomorrow. Schedule

All Home Care Matters and our host, Lance A. Slatton were honored to welcome Michael Herrington & Kevin Hansen as guests to the show.   About Michael Herrington:   Michael Herrington is a passionate advocate for senior well-being and caregiver support. As President and Co-Founder of Ways 2 Wellness, he leads initiatives that combat loneliness and cognitive decline through engaging activity books and resources that keep seniors mentally sharp and emotionally connected.   With a strong background in publishing and marketing, Michael previously led large-scale sales and distribution efforts for major brands like Time Inc. and Comag Marketing Group. Now, he channels that expertise into Ways 2 Wellness, helping organizations create impactful, customized materials that enhance cognitive well-being and strengthen community connections.   About Ways 2 Wellness:   Ways 2 Wellness creates engaging, custom-branded activity books designed to reduce loneliness and enhance cognitive health in seniors. By combining mental stimulation with meaningful branding, these resources not only promote well-being but also support organizations in strengthening their presence and outreach.   About Kevin Hansen:   Kevin has helped hundreds of businesses with their branding/logo development, website presence, and digital marketing. For the last 8 years, he's worked with home care agencies throughout the country in satisfaction management and, more recently, in business development. He's the author or Branded by Design: Home Care / Home Health Edition, which serves as a guide to agencies creating a new brand, redesigning an existing brand, or striving to improve their brand messaging.   About Home Care Ops:   Home Care Ops offers resources, templates, operational methodologies, and training for every leadership level. Through easy-to-follow courses, information-packed webinars, and Summits with some of the greatest minds across any industry, owners and operators can stop the cycle of reaction and start taking true control over their business's success. Our team strives to help home care owners solve more problems at every level - Build | Grow | Scale.

What's the ACTUAL difference between a Chief Growth Officer and a Chief Marketing Officer,what do they do and why might a high-growth brand need both?BGH host Fiona Fitz has been in the industry for 25+ years, and believe it or not, these roles are relatively new, borrowed from the worlds of tech and e-commerce, pure plays. So we decided it was high time to investigate what exactly a chief growth officer does and how they work alongside a chief marketing officer.In this episode of Brand Growth Heroes, Fiona digs into that exact question with two of the most strategic minds behind one of the UK's most successful DTC brands, smol. Neil Campbell is Chief Growth Officer, and Hilary Strong is Smol's Chief Marketing Officer. Together, they break down how they work in tandem to scale a brand that's grown to £44M in sales, without relying on traditional advertising or a big retail presence.Neil and Hilary explore how customer lifetime value, subscription retention, and channel strategy combine to build a high-repeat-rate, mission-led brand. They also discuss how Smol segments its audience, turns data into action, and balances performance marketing with long-term brand building.If you've ever wondered how to move from organic to scalable growth—or whether it's time to bring in more senior commercial firepower to your team, this conversation will give you both the strategic context and the practical next steps. You'll hear how Smol has built a brand so loved that customers travel across the country just to meet the team in person and why they're still holding off on going big in retail despite the temptation.This episode is packed with real-world insight, actionable strategy, and a glimpse into what modern DTC growth leadership really looks like. Enjoy!Useful Links:smol websiteConnect with Neil CampbellConnect with Hilary StrongFollow smol on Instagram & FacebookA small favour: If this episode inspires you to think about new ways to drive business growth, please hit FOLLOW and even leave a review! This tiny gesture means the world to us and allows us to share these nuggets of insight and value with you more often. We see every new follower and read every review, so thank you in advance!=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Send us a textThe digital marketing landscape for home care agencies is experiencing a seismic shift as AI-powered search transforms how potential clients find care services. Valerie Van Booven delivers a compelling deep dive into this new reality where traditional SEO tactics alone no longer guarantee visibility.When someone searches "How much does home care cost in St. Louis?" or "Can I get paid to care for a family member in Nebraska?", Google and ChatGPT now provide comprehensive answers directly at the top of search results—often without users needing to click through to any website. This fundamentally changes the game for home care agencies seeking to connect with potential clients online.Through real-world examples and screenshots, Valerie demonstrates how agencies that create structured, authoritative content addressing real client questions consistently appear in these AI-generated summaries. The agencies winning in this new environment aren't just focusing on location-based keywords like "home care in Fairfax"—they're creating valuable content around the questions people actually ask: payment options, caregiver compensation, and service comparisons.The strategies for success include developing comprehensive service descriptions, building location-specific content, maintaining active business profiles on Google and Bing, securing and responding to reviews, and creating FAQ sections using natural, conversational language. Perhaps most importantly, agencies should regularly "AI themselves" by searching for their business in ChatGPT and Google to understand what information these systems are presenting about their services.Ready to ensure your home care agency doesn't become invisible in AI search? Implement these proven strategies to strengthen your digital presence and connect with more clients in this new era of AI-powered discovery. The agencies that adapt quickly will gain significant advantages as these technologies continue to evolve and reshape how care decisions are made.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

She built a company from scratch to serve medically fragile children — and sold it for double her valuation. In this powerful and emotional episode, Coco Sellman shares the full story behind founding her home healthcare agency inspired by her stepdaughter, scaling it to $7M in just 18 months, surviving the pandemic, navigating investors and partnerships, negotiating a merger, and finally landing the perfect exit with a major children's hospital.   From starting without funding to surviving impossible cash flow gaps and sitting across from private equity in a room full of men — Coco breaks down what it really takes to exit on your terms. If you're building with purpose but want a serious business outcome… this one is a must-listen.   01:15 – Meet Coco Sellman & Her Mission-Driven Business 04:30 – A Medically Fragile Child Sparked the Business Idea 08:50 – Why No One Would Take Her Stepdaughter 12:10 – From Purpose to Business Opportunity 16:25 – How She Started a Home Healthcare Agency 21:00 – 18 Months of Operating Without Reimbursement 24:10 – Bootstrapping vs. Raising Investment Early 27:15 – From Zero to $7M in Revenue 30:40 – Why Nurses Were the Real Growth Bottleneck 33:15 – How to Attract & Retain 15 Nurses a Month 35:50 – Taking on Her First Angel Investor 39:00 – What Makes a “Perfect” Investor 42:15 – Pandemic Hits: Her Growth Strategy Breaks 44:40 – Planning the Merger 48:25 – How She Negotiated the Deal 52:00 – The Reality of Merging Operations 55:30 – Losing Her Team, Gaining Scale 59:00 – Surprise: Medicaid Rate Increases by 31% 01:02:00 – Connecticut Children's Hospital Reaches Out 01:04:40 – When You Realize You Could've Gone Solo 01:07:00 – How to Build for an Exit While Scaling Fast 01:09:30 – The Final Deal & Why She Has No Regrets

Kadian shares with us her personal journey and motivation for getting into the business of Hospice Homecare. We speak about quality of life and grief support, ethical considerations, focusing on the dash and so much more.To Contact Kadian:http://www.preciousmemoriescare.com/To contact G'Ade:https://linktr.ee/theunfilteredbygade

"It was pretty apparent to me that something was going on with him," says Kristi Levine, describing the realization that, based on her experience as a Montessori teacher, her infant son, Trey, was missing developmental milestones. Unfortunately, Kristi's hunch turned out to be correct and Trey was later diagnosed with a rare genetic mutation called CACNA1A which is impacting his motor skills, balance, coordination and speech. Kristi and her husband, Eric, join host Michael Carrese on this installment in our Year of the Zebraseries to help us understand the disorder and its implications for Trey and their family, which includes Trey's older sister Stella.  “There's a lot of guilt involved in being a parent of a child who has a disability because you never feel like you're doing enough,” shares Eric, even though they both work full time and have becoming experts at juggling work, caregiving, advocating, and volunteering with the CACNA1A Foundation. In this candid interview, Eric and Kristi discuss the challenges of parenting a child with complex medical needs, the importance of community support, the ongoing search for treatment options, and share some advice for clinicians caring for patients and families living with rare disorders. “We just want medical professionals to respect and understand what we're dealing with on a day-to-day basis and to see our kids holistically, and not just try to fix the problem medically. Understand that for us, the biggest thing that we want for our kids is just their quality of life.”Mentioned in this episode:CACNA1A Foundation If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast

All Home Care Matters and our host, Lance A. Slatton are honored to welcome Sam "Dementia Man" Simon as guest to the show.   About Sam Simon:   Sam Simon grew up in El Paso, Texas. In 1970 graduated law school to work with Ralph Nader's first Public Interest Research Group, in Washington, DC, and spent about 35 years as a prominent lawyer in the public interest field. His became known for his work in breaking up ATT, which got him appearances on Face the Nation, Phil Donahue Show, Today, GMA –even Oprah Winfrey once.   He later became a senior fellow working for Intersections, the social justice ministry of the Collegiate Church of New York. He was trained in theatrical improv, which became the start of this theatrical career. His first play, The Actual Dance, Loves Ultimate Journey Through Breast Cancer, was about his role as carepartner (he says lovepartner) of his wife during her breast cancer. He toured that play for a nearly a decade, until diagnosed with Early Stage Alzheimer's and has since written a new play, Dementia Man, an Existential Journey about this experience – to date. He advocates in the work for a radical new understanding of accessibility and support for people with cognitive issues.

All Home Care Matters and our host, Lance A. Slatton were honored to welcome the founders of Activity Connection as our guests.   Today, Activity Connection supports thousands of activity directors and eldercare staff with a comprehensive library of digital tools, including monthly calendars, cognitive fitness resources, multicultural content, sensory stimulation programs and customizable printables. The platform continues to innovate while staying true to the Ewalds' founding mission: to empower caregivers and bring joy, dignity and connection to the lives of older adults.    About Nancy Ewald:   Nancy Ewald holds a Bachelor of Science in medical technology and a Master of Science in allied health education. Her early “activities” involved teaching microbiology and working with test tubes, pipettes and Bunsen burners. However, while taking time off to raise three children and care for two ailing seniors, Nancy discovered her true passion and made a midlife career change. She returned to the workforce as an assistant activity director for a full-service senior community.   Her innovative programming quickly gained recognition, leading her to author six manuals for national providers and eventually serve as a national director overseeing training and program development for 170 communities across all levels of care. Motivated to solve the everyday challenges she had seen firsthand, Nancy left the corporate world and devoted herself to expanding Activity Connection into the robust platform it is today. She now lives in Winter Garden, Florida, where she enjoys spending time in her garden—her personal escape and creative inspiration.    About Doug Ewald:   Doug Ewald, a graduate of Indiana University with a Bachelor of Arts in studio arts and art history, spent nearly a decade in retail business management within the popular media arts industry. A lifelong enthusiast of computers and digital media, Doug recognized early on the internet's potential to transform how information and resources could be accessed and shared. In 1999, he built the first iteration of the Activity Connection website. Since then, Doug has served as CEO, leading the company's growth into a trusted, widely used digital platform that now benefits more than 1.5 million seniors each month. He lives in the Pacific Northwest with his wife and two children.   About Bob Ewald:   Bob Ewald joined Activity Connection part-time in 2003. After retiring a few years later from the corporate world, he stepped into the role of full-time chief financial officer. A graduate of Indiana University with a degree in accounting (Bob, Doug and Nancy are all proud Hoosier alumni), Bob worked as a certified public accountant in the insurance industry for 36 years.    He welcomed the shift from large corporations to small business life, knowing his work was making a direct difference. Bob is an avid history buff and enjoys chasing his grandchildren around the playground.   About Activity Connection:   Activity Connection is a trusted leader in life enrichment programming, serving nearly 20,000 senior living communities. Each month, the platform delivers over 400 original, high-quality resources across nearly 40 categories—including themed activities, crafts, games, trivia, reminiscence programs, Montessori-based engagement, lifelong learning, virtual travel experiences, holiday celebrations, and more. While many programs are designed for broad community engagement, versions of select activities are specially created for those in memory care. These thoughtfully developed resources help promote connection and purpose for residents at varying ability levels.   Many also encourage intergenerational engagement, providing meaningful opportunities for families and volunteers to participate. All content aligns with person-centered care standards and complies with state regulations—empowering activity professionals and caregivers with tools that are not only engaging, but deeply enriching for our aging loved ones.   Connect with Activity Connection: Official Website:  https://activityconnection.com