Podcasts about nanoinfluencers

Susan Yara's journey to redefining skincare didn't start in a lab—it started in front of a camera. From reporting news in the Bronx to becoming a trusted beauty voice on YouTube, Susan built a community before she ever built a brand. With her platform Mixed Makeup, she offered something rare: expert-backed, educational content for women who were underserved by the beauty industry's hype-driven approach.But Susan wasn't just creating content. In 2019, she co-founded Naturium Skincare. Just four years later, she made headlines when she sold her company to e.l.f. Beauty for $355 million—and became one of the first content creators to successfully scale and exit a skincare brand.In this episode, Nancy and Susan go deep on the realities of building a digital-first beauty brand: funding operations before revenue, pivoting from an influencer to a founder mindset, and how it's so important to build authentic relationships with your community and retail partners. Susan shares the failures that shaped her, the influencer marketing tactics that actually work, and how she's balancing life as a founder, mom, and now solo parent.This is a story of vision, resilience, and reinvention. It's proof that you don't need to start with a perfect plan—you just need to start with purpose.Timestamps:[00:00] Introduction[03:12] Joining Forbes and building their first video network[04:55] Learning the power of early digital media[06:03] Getting into beauty and lifestyle content[07:24] Launching Mixed Makeup to serve older audiences[08:30] Early challenges funding high-quality content[09:45] Lessons from Susan's failed first business[11:15] Trying to bootstrap her own skincare brand[12:20] How COVID shut down her original plan[14:42] Joining Naturium and shaping brand direction[15:55] Why Susan moved away from “clean” marketing[17:02] Creating formulas that simplify skincare routines[18:08] Transitioning from influencer to business operator[19:20] Why pricing strategy matters for repeat customers[20:22] The shift in influencer strategy that changed everything[21:30] How nano influencers built authentic community[22:40] Using whitelisting to amplify UGC as ads[23:50] What brands get wrong about influencer selection[25:02] The power of founder-creator relationships[26:05] Getting into Target and making it work[27:15] Building a bold pitch retailers can't ignore[28:30] Launching Naturium body washes with intention[29:45] Hiring a CMO who can become your future CEO[30:58] The expanded role of modern CMOs[32:00] What to look for when hiring key leaders[33:12] Why Susan sold Naturium to e.l.f. Beauty[34:25] Balancing work and motherhood during scale[35:40] How moving to Miami created work-life structure[36:45] Advice for founders scaling fast or slow[38:00] The real reason behind building a brandResources Mentioned:Naturium | Websitee.l.f Beauty | WebsiteMixed Makeup | YouTube ChannelFollow Susan on Instagram and X, and check out her YouTube Channel.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

287. Authentic Influence: How Creators Can Partner with Brands The Right Way with William Gasner In this episode of Creative Chats, Mike Brennan speaks with William Gasner, co-founder and CMO of Stack Influence, about the journey of creativity, the importance of taking action, and the evolving landscape of influencer marketing. They discuss how early creative experiences shape our paths, the significance of engaging with ideas through action, and how Stack Influence connects brands with smaller creators to foster authentic relationships. William emphasizes the need for authenticity in influencer marketing and provides insights on how aspiring creators can navigate this space effectively. 3 Key Takeaways:

Join us for a conversation with Michelle Evans, Global Lead for Retail and Digital Consumer Insights at Euromonitor, as she reveals the top five digital trends that will transform retail in 2025. In this episode, Michelle discusses:  • Rebuilding Consumer Trust: The shift toward micro and nano influencers and the role of social media in establishing credibility.  • Shopification of Social Media: How platforms like Instagram and YouTube are integrating seamless in-app purchasing experiences.  • Video-Driven Engagement: Why 71% of consumers are streaming videos weekly and what that means for e-commerce.  • Budget-Conscious Markets: The rise of digital tools for deal-hunting in a cost-sensitive environment.  • The AI Revolution: How AI is creating more intuitive and personalized shopping experiences.  Highlights & Timestamps:  • 00:00 – Introduction and context on the competitive landscape (Zara, H&M, Shein) • 00:00:24 – Guest introduction: Michelle Evans of Euromonitor • 00:01:07 – Michelle's background and Euromonitor overview • 00:03:00 – Trend 1: Rebuilding Trust with Micro & Nano Influencers • 00:04:15 – Trend 2: Shopification of Social Media • 00:06:18 – Trend 3: Rise of Video-Driven Engagement (71% streaming weekly) • 00:10:26 – Trend 4: Navigating a Budget-Conscious Market • 00:14:16 – Trend 5: AI and its impact on creating intuitive e-commerce experiences Key Takeaways:  - Authentic influencers are replacing traditional macro influencers. - Social platforms are evolving into complete shopping experiences. - Video content is revolutionizing consumer engagement. Learn more about these trends and how your brand can stay ahead of the curve. Subscribe for more insights on the future of retail!

IMpulse S2E6 features Brian Freeman. Brian is the founder and CEO of Creatorland. Creatorland is a professional networking platform for content creators, brand managers, influencer marketers, and all other players in the creator economy. You can sign up on Creatorland here: https://www.creatorland.com/ Brian pioneered the concept of nano-influencers at his previous startup, Heartbeat. He's also a guest lecturer, investor, and a passionate advocate for AI and emerging trends. Brian has over 10 years of experience working with creators. Connect with Brian Freeman on LinkedIn: https://www.linkedin.com/in/brianmfreeman/ This episode includes: - Story of TikTok shut down in Philippines - Pioneering nano-influencer concept - Creatorland, Professional networking platform for content creators - Creators dominate media consumption, marketers need to invest in them - Nano influencers' importance for content marketing - Nanoinfluencers' impact in West, TikTok's success - TikTok is shifting Western attitudes towards live shopping - Spotify's category-based approach to musicians' success - Heartbeat's influencer marketing success - Phyllo simplifies API connectivity for developers Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

The rise of nano creators presents a significant opportunity for brands to connect with young consumers in a more authentic and meaningful way. By embracing the power of nano creators and fostering genuine relationships with them, brands can build stronger connections with their target audience and drive positive brand perception. In today's episode, Ypulse's Chief Content Officer, MaryLeigh Bliss, discusses the rise of nano creators and how brands can effectively engage with them.

O pau torando no quase enterro do Twitter e a gente tentando amenizar o luto com histórias desgraçadas de influenciadores de pequeno porte em suas cidadezinhas. Vem distrair da dor do mundo! ⁠E POR FAVOR, APOIA ESSE PODCAST PRA ELE NÃO ACABAR!⁠ Pode ser pelo ⁠Orelo⁠ Pode ser pelo ⁠Patreon⁠ se você mora fora do Brasil Pode ser pelo ⁠Apoia-se⁠!

Aprenderás sobre el significativo impacto que los influencers tienen en la promoción de productos y marcas, y cómo su capacidad para evangelizar ha sido crucial para hacer comprender a todas las generaciones y a las marcas el poder y la importancia del marketing con influencers. TEKDI: Instituto Digital de los Negocios Aprende habilidades digitales de marketing, ventas, IA... ► Dedicando solo 15 minutos al día con nuestra plataforma online de formación personalizada con más de 125 cursos, másters y certificaciones con divertidas clases prácticas en video, acompañamiento de un tutor, mentorías en directo, retos reales en vivo y mucho más. ►►►https://tekdi.education/

A new report from Aspire, brands will be focusing their spend in 2024 on influencer marketing, heavily on Instagram & TikTok. Snapchat and X, formerly Twitter, are largely ignored as an effective channel for influencer marketing campaigns. Aspire's data shows that nano influencers w/ less than 10,000 followers support the highest average rate of engagement across social platforms tracked.

Navigate the 2023 Tech Landscape as Jag, Jen & Jason dissect the accuracy of last year's tech predictions, whilst also future gazing at Elon's view of 2024; From neuro link trials to the integration of robots and navigating the evolving realms of AI, virtual reality and social media search.  We delve into the world of influencer marketing, unravelling the complexities of authenticity and the rise of micro and nano influencers, plus decode consumer search habits that offer a glimpse into social media trends in 2024. This episode of Disconnected includes: Accuracy of 2023 tech predictionsSustainability in marketing and influencer cultureBrand influence through micro and nano influencersElon Musk's predictions for technology and AI

Laura López, de "Actualizados Comunicación", empresa que se adica á xestión da comunicación dixital. Hoxe achéganos Os influencers poden potenciar o comercio local?. Este mes tivemos de todo: a resaca de Samaín, o mes eterno do Black Friday e, agora, como colofón do mundo dixital do mes de novembro atopámonos co día do influencer. De feito, o pasado mércores 22 retransmitírons os Premios TikTok2023 que premiaron a algúns dos usuarios de redes sociais con máis influencia no panorama actual. "O emprego de influecers na nosa estratexia dixital pode ser moi efectivo para o comercio local". "A dixitalización fixo que os consumidores teñan un poder sen precedentes sobre as marcas e, grazas ás redes sociais, poden ser creadores de novas correntes de opinión destes produtos e servizos que ofrecen". "Se falamos do comercio local, o máis probable é que busquemos un microinfluencer antes que un macroinfluencer". Aínda que pareza mentira, a figura do influencer aparece antes de Internet: remóntase a principios do século XX. xa na década de 1920 apareceron as primeiras celebridades, que eran embaixadoras dunha marca e baixo a súa experiencia recomendaban algún produto, facilitando así as decisións de compra dos consumidores. O que hoxe en día coñecemos como influencers apareceron á par que as redes sociais: en 2004 e 2006, co nacemento de Facebook e Twitter. Neste sentido, trátase de usuarios que, pola súa capacidade comunicativa ou creatividade, comezaron a crear comunidades respecto a un interese común. No seu momento, para as marcas, o interesante destas personas de influencia radicaba na naturalidade que presentaban fronte a artificialidade que podían amosar un famoso ou unha personaxe pública á hora de promocionar un produto ou servizo. Deste xeito, as diferentes firmas viron un potencial nestas figuras para chegar aos seus públicos obxectivos. E todo isto, por que? A dixitalización fixo que os consumidores teñan un poder sen precedentes sobre as marcas e, grazas ás redes sociais, poden ser creadores de novas correntes de opinión destes produtos e servizos que ofrecen. Todos os influencers son iguais? Cando falamos destes influenciadores, o primeiro que nos vén á mente son estas grandes figuras públicas con milleiros de seguidores e seguidoras, pero non ten por que ser así. Podemos chegar a ser influencers con cifras bastante máis humildes e darlle ás marcas resultados iguais ou mellores. ✔️Nanoinfluencers. Aqueles usuarios que teñen entre 1.000 e 10.000 seguidores. ✔️ Microinfluencers. Aqueles usuarios que teñen entre 10.000 e 100.000 seguidores. ✔️ Macroingluencers. Aqueles usuarios que teñen entre 100.000 e un millón de seguidores. ✔️ Megainfluencers. Aqueles usuarios que teñen máis de 1 millón de seguidores. Logo desta clasificación, como é de esperar, tamén se clasifican por temáticas. Podemos atoparnos con gamers, deportistas, vloggers, fotógrafos, viaxeiros, expertos en moda e beleza, activistas, cómicos, etc. Por que confiar na figura dun influencer para promocionar a nosa marca? ✔️Xeran confianza. Son un amigo que nos recomenda produtos. De primeiras, co seu discurso non nos poñemos a pensar en que hai unha marca detrás del. ✔️ Naturalidade. Saber comunicar con naturalidade é un valor fundamental para as marcas e, estas persoas, adoitan posuír este atributo. ✔️ Interacción. Son moi fans de algo que nós tamén somos fans: a comunicación bidireccional. Os influencers comunican, pero tamén responden. Algo que aos usuarios nos gusta e valoramos. Agora ben, non sempre é doado atopar a ese influencer que tan ben se adapta ao noso perfil. Por iso, existen plataformas de busca que xestionan este tipo de campañas como pode ser Influencity, Heepsy, Upfluence ou Social Bakers. Microinfluencer ou macroinfluencer: que é mellor para unha marca? Non hai un mellor ou peor, pero se falamos do comercio local, o máis probable é que busquemos un microinfluencer antes que un macroinfluencer. ✔️Autenticidade e conexión máis persoal: Os microinfluencers adoitan ter audiencias máis pequenas e específicas. Isto permítelles ter unha conexión máis persoal cos seus seguidores. A súa audiencia pode percibilos como máis auténticos e cercanos, o que pode xerar unha maior confianza nas recomendacións que fan. ✔️ Nicho específico: Os microinfluencers adoitan centrarse en nichos máis específicos e especializados. Se unha marca está a buscar chegar a un público obxectivo moi específico, un microinfluencer que se especialice nel pode ser máis efectivo que un macroinfluencer cunha audiencia máis ampla pero menos específica. ✔️ Custo relativo: En xeral, os microinfluencers tenden a ser máis accesibles en termos de custos para as marcas. Poden estar dispostos a colaborar por produtos ou servizos, tarifas máis baixas ou acordos flexibles, o que pode ser beneficioso para as empresas con orzamentos máis axustados. ✔️ Maior compromiso: Aínda que os macroinfluencers poden ter un maior número absoluto de seguidores, os microinfluencers adoitan ter taxas de interacción máis altas en relación coa súa audiencia. Isto significa que, en proporción, poden xerar un maior compromiso e participación por parte dos seus seguidores.É dicir, este pode xerar un maior engagement. ✔️ Menor saturación publicitaria: dado que os microinfluencers adoitan promocionar produtos con menos frecuencia que os macroinfluencers, o seu contido promocional pode ser percibido como menos invasivo. Deberíamos empregalo no noso comercio local? Segundo a plataforma Coobis, o 74% das empresas europeas asegura ter empregado a estas figuras nas súas campañas publicitarias. Non hai dúbida que os influencers tamén poden reportar beneficios ao comercio local: ✔️Aumento da visibilidade: os influencers locais poden ter seguidores que tamén son locais, o que significa que a promoción de produtos ou servizos a través deles pode aumentar significativamente a visibilidade dun comercio na comunidade local. ✔️ Conexión coa comunidade: adoitan ter unha conexión máis estreita coa súa audiencia, xa que comparten experiencias e entornos similares. Isto pode xerar unha maior confianza e autenticidade nas recomendacións de produtos ou servizos, o que é esencial nun entorno de comercio local. ✔️ Maior credibilidade e confianza: poden engadir credibilidade e confianza. A familiaridade do influencer coa comunidade pode facer que as recomendacións sexan máis impactantes e cribles para os seus seguidores locais. ✔️ Adaptación aos orzamentos: se buscamos pequenos influencers poden ser máis accesibles en termos de custos en comparación con influencers de renome a nivel nacional ou internacional. Isto é especialmente beneficioso para comercios locais con orzamentos máis limitados. En resumo, o emprego de influecers na nosa estratexia dixital pode ser moi efectivo para o comercio local ao aproveitar a influencia de persoas que teñen unha conexión directa coa comunidade. Pode aumentar a visibilidade, xerar confianza e tamén fomentar a participación local, contribuíndo ao éxito a longo prazo do comercio na comunidade. Máis Información ACTUALIZADOS COMUNICACIÓN: ✔️Páxina Web: https://actualizadoscomunicacion.com/ ✔️Facebook: https://www.facebook.com/actualizadoscomunicacion ✔️Twitter: https://twitter.com/actualizadoscom ✔️Instagram: https://www.instagram.com/actualizados_comunicacion/ ️"SUSCRÍBETE" ao podcast. MÁIS ENTREVISTAS: https://www.ivoox.com/podcast-salta-da-cama_sq_f1323089_1.html Máis Información e outros contidos: ✔️Facebook: https://www.facebook.com/PabloChichas ✔️Twitter: https://twitter.com/pablochichas ✔️Instagram: https://www.instagram.com/pablochichas/ ✔️Clubhouse: @pablochichas ✔️Twich: https://www.twitch.tv/pablochichas

Comienza una semana dedicada al completo a que mejores tus resultados en las Redes Sociales.Comenzamos la semana desde Argentina, hablando con nuestra mentora clásica de MENTOR360, Belu Barragué, experta y formadora con miles de alumnos a los que enseña sobre cómo crecer y monetizar con las redes sociales.Con Belu hablamos del potencial que tienen los micro, nano y teamfluencers para generar más negocio y presencia en redes sociales.Localiza, sigue e interactúa con Belu:En su Instagram: Marketing con BeluEn su web: BeluBarrague.com¿Tienes preguntas o consultas para mí o los mentores? Puedes grabarnos tu propia pregunta en https://librosparaemprendedores.net/360preguntas y podrías ser la siguiente persona en aparecer en un próximo episodio. Puedes seguirme en mi web librosparaemprendedores.net y en mi Instagram: @librosparaemprendedores Déjanos 5 estrellas para ayudarnos a llegar todavía a más gente: MENTOR360 en Spotify y MENTOR360 en Apple Podcasts. Participa activamente etiquetándome a mí y a nuestros mentores en Instagram (@librosparaemprendedores) y comentando sobre los temas que vamos viendo todos los días aquí, en MENTOR360. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Negronis with Nord. In this episode, James discusses the pros and cons of influencers working with agents or managers. How to strategize as a micro/nano-influencer when looking for brand collaborations; are influencer courses educational or a scam & more…

⭕ Nanoinfluencers y y microinfluencers, ¿qué son y cómo pueden monetizar a través del e-commerce? Si bien puede creerse que al no tener cuentan tan grandes no son significativos, en realidad pueden ser claves para un negocio, ya que tienen impacto en gente que busca productos de nicho. ⭕ Pemex levanta 2,000 mdd para refinanciar su deuda. La estatal está buscando estrategias para cubrir amortizaciones de su deuda por alrededor de 6,000 millones de dólares tan solo en este primer trimestre. Learn more about your ad choices. Visit megaphone.fm/adchoices

⭕ Nanoinfluencers y y microinfluencers, ¿qué son y cómo pueden monetizar a través del e-commerce? Si bien puede creerse que al no tener cuentan tan grandes no son significativos, en realidad pueden ser claves para un negocio, ya que tienen impacto en gente que busca productos de nicho. ⭕ Pemex levanta 2,000 mdd para refinanciar su deuda. La estatal está buscando estrategias para cubrir amortizaciones de su deuda por alrededor de 6,000 millones de dólares tan solo en este primer trimestre. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're speaking with Crystal Duncan of Tinuiti. Crystal has spent 15 years in the Influencer world - she started working in the Influencer space before it was even called Influencer Marketing! Crystal has worked with some of the country's largest brands in both the consumer and B2B space on Influencer and Social-driven programs. Her expertise ranges from top-tier talent like celebrities or Internet Stars, all the way through the execution of programs at scale through Micro or Nano Influencers. Connect with her: LinkedIn Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram --- Support this podcast: https://anchor.fm/wiim/support

Many of you are small business owners. Some of you might also work in marketing teams or even at agencies where influencer marketing budgets are thin. So when you hear people rattling on about the software platforms they use for their influencer marketing efforts, you probably think, “Yeah … wouldn't that be nice.” The soup-to-nuts platforms are expensive. Or at least they are for small businesses. When you're spending millions of dollars on marketing and hundreds of thousands on influencer marketing, $2-3 grand per month for software isn't concerning. So the “expensive” label is relative. But small business marketers have the same problems the enterprise does. They need a tool to help with discovery. They need the ability to manage campaigns. They want to measure their influencer marketing efforts. And doing it all manually, or in a spreadsheet makes it far more time and labor intensive. Which deters a lot of small businesses from even trying. Even if you get past that problem as a small business, then you have to worry about what influencers charge if you work with them. So the path many small businesses take is working with nano- and mico-influencers. But how do you find them? And how do you manage and measure working with folks who don't have talent managers and sophisticated software packages themselves to solve those problems? When the big software companies don't provide solution for the little guy, that creates a gap. And gaps create opportunities for other software companies to thrive. Reach Influencers is one of those software companies. It is an influencer marketing platform and marketplace that includes almost all of the feature sets of the big, fancy, enterprise solutions. It's built around small businesses and using micro- and nano-influencers. And it costs less than $100 per month on the annual subscription. The first case study Nick Wise from Reach Influencers told me about was a small business in Hardinsburg, Kentucky of all places.  I tell you that for two reasons. First, you know I'm from Kentucky, so a little humble brag is in order. Reach Influencers is also based in Kentucky, so there's that, too. But the main reason I tell you that is if a small, local business in a town of less than 3,000 people can increase their revenue and exposure using influencer marketing, then you can, too. Nick and I sat down to talk last week. We focused on the use of nano-influencers and how your own customers can be the smartest influence partners you work with. We talked about how a small business in a town of 3,000 people can effectively find influencers that are relevant to them and their location. And we touch on the software, too. Smart ideas for businesses small and large were had. And today, we'll hear them from Nick Wise of Reach Influencers. This episode of Winfluence is presented by Tagger, a complete influence marketing software solution. Check them out for a demo today at jason.online/tagger. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Forty Three Features Bryan Lifshitz Talking About Branding. My Key Takeaways: Brandon Lifshitz, despite having an FCC unfriendly name, has a wealth of knowledge when it comes to Branding and Ecommerce.   In this episode Bryan shares: How his family moved from South Africa to the US in 1980 and how his Dad eventually changed industries. That his Dad gave him a wealth of business knowledge by having him work in the family's Computer business. The story behind the PiggyBack Rider and why he thinks that it went viral. His Dad's secret for harvesting customers. The importance of niching down and the benefits of it. That despite being a Media company he genuinely loves helping clients solve other related problems in their businesses. How packaging can make or break an ecommerce product. How mistakes can sometimes serve as inspiration for him The systems that he uses to capture ideas and implement them. The why for his workshop, Branding With Bryan, and how it can help business owners hone their messages. The meaning behind the phrase 'Specific To Be Terrific.' The fallacy behind huge follower numbers and how the engagement rate levels that. Why he enjoys working with Micro and Nano Influencers. To learn more about Bryan Lifshitz, his website is Home - Alamari (alamarimedia.com). He can be found on LinkedIn and FaceBook.      Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes. SHOW NOTES:

What are Nano-Influencers and why are they important to building a brand post-2021 Amazon landscape? Paul Baron from Chatbot University shows us how to build a real brand that can compete on and off Amazon while developing huge raving fanbases. Stressing the importance of collecting product feedback early and often, and above all else building out a bulletproof brand that will outshine the competition for years to come.

En un mundo dominado por las redes sociales y celebridades del Internet, hablar de marketing digital también es hablar de los famosos “influencers”. La importancia que tienen estas personalidades radica en la credibilidad que le puede brindar a una marca cuando busca tener influencia en una audiencia en particular. Generalmente, estas personalidades son populares dentro de un nicho en particular, y podemos encontrar aquellos cuyas audiencias están interesadas en moda, entretenimiento, finanzas, videojuegos, turismo, fitness entre cientos más. Existen cuentas de redes sociales de temas que ni te imaginas. Es común pensar que el costo de contratar un “influencer” es sumamente alto, y seguramente se te vienen a la mente personas que tienen millones de seguidores, pero existen muchas más opciones.

Philip Armstrong is COO and Brandon Harris CEO and both are Co-Founders of Votus, part of the Higher Ground Labs cohort of 2021. Votus is a communications platform that helps campaigns and elected officials establish meaningful 1:1 relationships with voters and constituents. We talk about: The value of social listening and analytic reporting to identify influencers, hot topics, and location of those interested in a campaign or issue The untapped power of Nano-Influencers of all ages Opening up the dialogue to a diverse coalition to encourage more civic engagement Finding persuadable voters who align with the campaign's overall message and building a community around their interest in specific issues Value of 1:1 conversations for campaigns to directly target messages using the preferred channel for each voter Establishing an opportunity for ongoing communication includes the ability to respond rapidly to counteract fake news #Votus @HigherGroundLab #SocialListening #SocialAnalytics #CivicEngagement #VoterPersuasion #VoterEngagement Votus.com

Learn how nano influencers are helping push sales of ecommerce products!

I'm excited to bring you this episode for a bunch of reasons.To name a few:1. Paul is extremely brilliant. I mean he studied Computer Science at Stanford.2. He drops a ton of actionable tidbits in this episode on how to leverage Nano influencers for your (or your clients) brand.3. I was lucky to be able to invest in their seed round which Stripe lead.Definitely listen to this episode to learn more about Nano influencers and why they're so effective at helping DTC brands build authentic awareness and content. What's more: He talks about how you can repurpose this content to increase your acquisition efforts. Here's the link to learn more about Archive: https://archive.ai/And make sure to follow Paul on Twitter here: https://twitter.com/benigeri

This week's guest, Willy Lin is a 7-figure seller who doesn't spend a penny for paid advertising. Tommy dives in deep on Lin's ZERO Amazon sponsored ads method. You don't want to miss this episode!

In episode 4, Fahmida Islam starts the episode by welcoming her listeners after a long break. Then she moves on to unveiling the topic of the podcast which is personal branding, a topic she is very passionate about and she shares her dream of building Growth Guided around this topic. She also believes personal branding can be an empowerment tool in this era and demonstrates examples of three different professions on how they can use personal branding in their daily life. Furthermore, she talks about how the idea of personal branding initially started and how this idea is evolving with time. She also sheds light on the topic and categories of influencers, a topic very closely related to personal branding. She shares her experiences with different categories of influencers and adds valuable advice on how these influencers can showcase their authentic voices on social media. She finally wraps up the episode with some exciting news on step-by-step guidelines on personal branding. The show note of this episode is given here for your convenience: 00:01 Welcome to The Growth Guided 00:32 Personal Branding: An Empowerment Tool and A Passion 03:15 Changing Pattern of The Podcast 04:00 What Is Personal Branding to Me? 04:58 How Has the Idea of Personal Branding Evolved Over Time? 06:40 Who Can Build A Personal Brand? 08:10 Influence and Influencers 09:41 Nano Influencers and Why Do I Prefer to Work with Nano Influencers? 12:34 Micro Influencers 17:21 Mega Influencers 20:49 A Message to The Influencers 21:58 How Can You Build Your Personal Brand? 23:03 The Lawyer 25:07 The Housewife 26:59 The Entrepreneur 28:41 Exciting News About Personal Branding Guideline Growth Guided website: www.growthguidedbd.com Growth guided Instagram: https://instagram.com/growthguidedbd

Oscar Cumí es influencers marketing, su mayor fortaleza es ser una persona inquieta y en constante movimiento, piensa que no hay edades para hacer las cosas que anhelamos. En el mundo de la influencia no hace falta tener millones de seguidores, sino los seguidores necesarios que sean fieles a tu marca y que puedas obtener un producto muy rentable.Como tip de éxito nos menciona no hace falta tener un millón de seguidores para ser un influencers. Suscribete y Visitanos en: www.RecetaDelExito.com Apple Podcast (iTunes): https://apple.co/2Igcnoh Listo para Crear tu Podcast? www.CursoDePodcastGratis.com Twitter Handle: @alexdalirizo Facebook Page: https://www.facebook.com/recetadelexito/ RDExito: http://recetadelexito.com Instagram: https://www.instagram.com/alexdalirizo/ Stitcher: https://www.stitcher.com/s?fid=508313&refid=stpr Spotify: https://spoti.fi/3cmJqVs

Quality over quantity! In Today's episode, we are going to talk about the underdogs in the influencer industry, the Nano Influencers but firstly, before we dive into the juicy context of the show, I'd have just had to educate everyone who's not familiar with the term. Nano Influencers are Instagram users/influencers with less than 10,000 followers. In this episode, we are siding with the nano influencers and why brands should consider them mainly because they are the ones with solid influence in their smaller scale community. Paul will enlighten us why nano influencers create quality content and are credible reviewers. He will help you decide what kind of influencer you should engage for your brand. So don't miss out a second cause it's all juicy information you should know. In This Episode: [00:20] Introducing Paul Baron. [03:55] Why I love working with nano influencers, according to Paul. [05:15] How to build relationships with influencers? [09:27] Advise on how to approach an influencer. [13:00] Walkthrough on how to look for the right influencers for your campaign. [24:18] The goal of getting nano influencers. [29:20] Driving sales through influencers. [34:45] Access user-generated content. [35:20] The importance of a contract when engaging influencers. [38:04] Why we stopped asking influencers/people to buy products and review. [40:56] What's it like working with the agency?   Guest References: Prosper Show: https://prospershow.com/conference/speakers/#undefined Clubhouse: Paul Baron WEBSITE: https://www.thechatagency.com/   Book References: On Rhetoric By: Aristotle Translated By George Kennedy Brown University  Fall or Dodge in Hell By: Neal Stephenson Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Paul Benigeri recently had his company go through a name and brand change, and now they're called Archive. Their focus is to blend automation, artificial intelligence and relationship building, to help people grow their brand on Instagram through nano-influencers. We get into some cool stuff in this episode, and dig into Paul's journey as an entrepreneur. Find more about Archive by going to archive.ai --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/archdevops/support

Sarah and influencer expert guest, Kelly Olexa from Lumanu and The Kelly O Show discuss: What brands should avoid to be successful with influencers; micro and nano influencers; paid social distribution; measurement & Kelly's mistake you can learn from. SHOW NOTES: https://blog.kindredspeak.com/influencer-marketing-micro-nano-kelly-olexa-lumanu-episode-17 SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e Learn more about your ad choices. Visit megaphone.fm/adchoices

Smaller-scale influencers are called 'micro' or 'nano' influencers, and they can be highly valuable to your businesses, despite their relative audience size. Listen to the briefing to hear advice on how fo find the best nano influencers to partner with and why they can be a great asset for your business. See acast.com/privacy for privacy and opt-out information.

Nano Influencers have officially arrived to the world of influencer marketing. The definition of a nano influencer is someone with under 10,000 followers on a social media platform. If you're a brand looking for word of mouth marketing, you'll want to consider social media influencers, specifically nano influencers on Instagram. We like to think of nano influencers as like the "cool kids" who's opinion you really trust. In this episode, we'll cover the differences between nano influencers, micro influencers, macro influencers and mega influencers. We'll also go over the benefits of working with nano influencers. If you consider yourself a nano influencer, we'll also cover different business strategies you can implement to work with brands.

Want to build a real brand, grow your audience, boost your engagement, and ultimately scale your business to heights you never imagined? Then you can't miss Episode 24 of The Road to a Billion with Stefan Georgi… The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more! In this episode, Stefan and co-host Ed Reay are joined by marketing genius Los Silva. Los is the head of an 8-figure marketing agency and multiple 7-figure sister companies dedicated to brand building, customer acquisition, and ultimately, scaling businesses… He's most known for EXPONENTIALLY building, growing, and selling brands using influencer marketing... (brands go from 5 to 7-8 figures REALLY quickly when he works his magic) And in addition to that, he's a world-renowned speaker and thought leader. You are going to be BLOWN AWAY by the very actionable insights and strategies he shared in this episode (he truly held NOTHING back!) Here's a glimpse of some of the incredible wisdom he dropped: How “Nano Influencers” can do a LOT more for your brand/business than bigger influencers with millions of followers The “C4” process to massively boost your engagement and quickly generate 5-6 Figures on Instagram Why it's VITAL to get a screenshot of these TWO things before working with an influencer (otherwise, you'll NEVER see an ROI!). How can you be the NEXT person to be featured in an episode and get YOUR questions answered too? And make sure to subscribe to Stefan's YouTube channel to get notified about new episodes the moment they're released. https://www.youtube.com/redirect?v=8SWLyUcVv2g&event=video_description&redir_token=QUFFLUhqbDVhX05lcXJFZmhDbXV4bTNpRmhqWUszbndud3xBQ3Jtc0tueVI4NlBNY1l3cWZ5QU80WUVpRWloczd1REpEYU4xSTZXTW1QcllESDRQWHZ0bkRPcWRXZVNpRTNqSWhrNEFjeHZlQ19felMyTjA3WVRhSzU0QVhqN1lYR0ZKMERBOWN1aUdMNjFDelpmYldnR3RYUQ%3D%3D&q=https%3A%2F%2Fbit.ly%2FSubscribeStefanGeorgiYT (https://bit.ly/SubscribeStefanGeorgiYT) Show notes How Los ended up running 2 different 7/8-figure agencies today. Why equity is only good for flexing and how you should structure deals for partnerships instead. Plus, the secret of 8 to 9-figure brands on how they grow their business. What you should do if you want to build a business sustainably and stably. Many business owners make this ONE mistake when they face challenges with their main traffic source. How something called “Nano Influencers” can help you make more sales at scale. In addition, Los reveals how to create a viral campaign and why you need to guide influencers. Los predicts 12 upcoming digital marketing trends for 2021. Ignore these and you'll be leaving money on the table and giving it away to your competitors. When you should adapt your marketing message based on demographic. Plus, the one virtue many business owners lack that's sabotaging the success of their business. Instagram marketing is dead right? NOPE. How to still make $50,000 to $100,000 per month on Instagram using the “C4 Strategy”. They laughed when Los posted a PECULIAR type of content on Instagram. But this ONE weird trick helped his client get 10,000 new followers and generated $12,000 in sales. How to qualify influencers before you work with them, so you get the most bang for your buck. Plus, a useful website to verify an influencer's claims about their following. 5 top things you MUST DO when starting a new brand, especially if you plan to enter the supplements market. Plus, a new market Stefan is working on that could be the next keto or paleo phenomenon. Why Los would NEVER do giveaway deals with influencers. Do THIS instead to have more control and increase the lifetime value (LTV) of the audience you acquire from partnerships. Why classic long-form video sales letters (VSLs) are not a good fit for e-com brands. Instead, you should use this type of funnel when following up with your email list. How to...

En este episodio hablamos de redes sociales, y de cómo usarlas para potenciar nuestros negocios y marca personal.Para ello hablamos con Belén Barragué, directora de Sofia de Grecia, influencer y experta en estrategias para redes sociales que funcionan, y que nos explica la tendencia que este 2019 tenemos que utilizar como estrategia de marketing más efectiva para promocionar tus productos en redes sociales.Recuerda que para tener resultados tienes que añadir tú un último ingrediente:ponerlo en práctica. Pasar a la acción. #MENTOR360 es un programa diario con tips, consejos, reflexiones y acciones a realizar para crecer personal y profesionalmente._______________Notas del episodio: https://librosparaemprendedores.net/360-006_______________Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebookAdemás, recuerda que puedes suscribirte al podcast en:- Tu propio Google Home!!: https://librosparaemprendedores.net/como-escuchar-mentor360/- iTunes: https://itunes.apple.com/mx/podcast/mentor365/id1330252360?mt=2- App de podcasts en Android: http://mentor365.libsyn.com/rss- Spotify: https://open.spotify.com/show/5heHksT8rReQUXitfF1MEs- iVoox: http://www.ivoox.com/ajx-suscribirse_jh_489076_1.html- Stitcher: http://www.stitcher.com/s?fid=162612y seguirnos en Twitter (https://twitter.com/EmprendeLibros) y en Facebook (https://www.facebook.com/EmprendeLibros/). See acast.com/privacy for privacy and opt-out information.

As founder and CEO of Chat Marketing University, Paul teaches Messenger marketing automation strategies which leverage ManyChat for product launching, ranking, list building, and review-generation to Amazon and eCommerce sellers. His new company, The Chat Agency, offers full-service chat marketing services including his proprietary nano-influencer framework. All links: https://marketingpodcast.chat/session09 Links and resources mentioned: The Chat Agency Manychat Contact Paul Website Facebook page Beau and Belle Littles The Chat Marketing Podcast is the #1 podcast to learn actionable strategies and tips that help you have more profitable conversations with your customers. The podcast interviews the best chat marketers from around the world to get the best tips, strategies and examples of what's working in the chat marketing industry. Website: marketingpodcast.chat All episodes: https://marketingpodcast.chat/episodes/ Spotify iTunes Google Facebook Instagram

For over 10 years Neal's been deep in the world of social media running an agency (PDCA Social), teaching at 3 universities around the world, speaking at conferences around the world AND hosting the Maximize your Social Influence Podcast. Neal is also the author of the brand new bestselling book “The Age of influence: The power of Influencers to Elevate your Brand”. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Whether you have your brand set up or are launching your first Amazon listing, you've got to think outside the box to be visible among online shoppers. One of the most effective ways to connect and reach out to your customers and funneling leads is through chatbots, and in this episode, the ManyChat King in the Amazon Universe, Paul Baron, will talk more about that. He will also talk about influencer marketing and branding through nano-influencers. Paul is a million-dollar Amazon seller and an expert consultant on Chatbot marketing automation. He does speaking engagements around the world and teaches Messenger marketing automation strategies which leverage ManyChat for product launching, ranking, list building, and review-generation to Amazon and eCommerce sellers. Special Guest: Paul Baron.

How do you use macro, micro, or nano-influencers to grow your reach on social media? How do you partner with them in a way that’s collaborative and benefits both parties? Is it worth the time, money, and effort? According to Neal Schaffer, Becoming an influencer—or working with them—can be SO impactful on your business. If you’re ready to embrace the age of influencer marketing, give this episode a listen!  Neal Schaffer is the founder of PDCA Social. He also teaches digital marketing at Rutgers, Guinness, and the University of Jyväskylä in Finland. He’s spoken about digital marketing in four continents and over a dozen countries. He’s written FOUR books on Social Media, including his most recent, “The Age of Influence.” He’s also the host of the Maximize Your Social Influence Podcast. Don’t miss his expert advice.  What You’ll Hear On This Episode of Wingnut Social [3:34] Neal Schaffer’s background [5:08] What led Neal to write his book? [7:22] Have influencers fallen out of favor? [10:48] How influencers can help start-ups [11:38] The miseducation about influencer marketing [13:46] Instagram takeovers in interior design [16:08] Paying for an influencer: What is the going rate? [18:03] Leveraging user-generated content [20:01] The power of a collaborative relationship [23:49] The ROI of Influencer Marketing [25:45] The two sides of influence  [27:11] What up Wingnut! Round [29:12] How to connect with Neal [32:03] Blooper Reel! Connect with Neal Schaffer Neal’s Website PDCA Social Follow on Twitter Connect on LinkedIn BOOK: The Age of Influence Maximize Your Social Influence Podcast Resources & People Mentioned BOOK: The 4-Hour Workweek WEBINAR: How to Become a Social Media Influencer in 2020 The influencer industry is shifting to nano-influencers When most people think about influencers, they think about people like the Kardashians. That’s a problem. The world wants reality—so there’s been a shift in the industry. Things are becoming less staged. We’ve moved from macro-influencers (like the Kardashians) being important to micro-influencers (10,000+ followers) and have landed on nano-influencers (1,000+ followers).  Neal points out that instead of paying big bucks to work with a macro-influencer, consider this: Who do you know that has 1,000+ followers? Maybe employees, partners, or customers? Can you tap into people that already know, like, and trust you to be influencers for you?  Neal emphasizes that you should tap your sphere of nano-influencers before external people. If these people are already bought-in to who you are, they’ll talk about your company in an authentic way. It’s a quicker way to incite word-of-mouth and will be a lot more successful and long-term than a single transaction with a macro influencer.  Per Neal, ”When we redefine influencers as 1,000 followers as a minimal threshold, there are just more chances with every day that we can work with more of the people in our sphere of influence through online collaborations.”  WHY work with nano-influencers? An influencer is most likely a content creator at heart. So if you’re not a content creator, why not tap into those that are? You can look at influencers for content amplification AND content creation for you to leverage on your website, social media, and ads. Why outsource to irrelevant companies when you can preview an influencers’ style just by looking at their feed? For some influencers, working with you (or anyone else) isn’t always about the money. It might be about the prestige. Or you have a product or service they really like. People will do things for product-service experience—NOT always money. It’s a win-win situation. It’s negotiation. It’s a sale. If you work successfully with an influencer or creator, what they create can live on for years. Blogs, Pinterest, YouTube videos, podcasts—all have a long lifespan. It all depends on the life cycle of the social media platform(s) you use.  What’s the going rate for a nano-influencer? How do you measure the ROI? What’s the benefit of a collaborative relationship? Do you want to work with influencers—or become one? Neal Schaffer packs SO MUCH amazing content into this episode. Listen for the whole conversation. Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Amitabh Bose, CEO, WOOP Middle East Uttara Subramanian, Partner, WOOP Middle East Rise of the nano influencers About the speakers Uttara has a Consumer Insights & Strategy background, with over 17 years of experience across the Middle East and Asia, in some really diverse markets like India, UAE, KSA, China, & SEA. She has worked with MNCs like General Mills, Henkel, Pepsico, TNS, and NFPC in Regional roles. She has been part of various Product Innovations and launches in Foods & Beverages. Her colleagues call her the consumer barometer and she is known to voice "the bitter brand truth" in case it doesn't solve a consumer Job. A self-professed foodie, Movie Buff & Avid reader, she is also an amateur gardener, a Wife, Mom to 2 boys …….and a WOOP-er!! Amitabh comes with 20+ years in various marketing and commercial leadership roles in start-ups, MNC's, and large family-owned companies across emerging markets (India, UAE, Saudi, Egypt ). Out of this, 15+ years in the MEA region. He has worked in organizations like Henkel, Masafi, and Kantar. He has also helped launched Bisleri in UAE. He comes with a multi-category experience: Home & Personal Care, Food & beverages & Tobacco. Amitabh & his team run WOOP, short for women of opinion, a community of women and we will talk more about it during this conversation. He comes with a wealth of experience in successful business turnarounds. In fact, his turnaround success in Henkel Arabia was mentioned as a global marketing success in Kotler's 14th edition. Broad Topics Trends in the changing behavior in consumers - How the influencers have impacted the industry How is nano influencers impacting market Story of WOOP

Crystal Duncan serves as a Vice President of Influencer Marketing out of Edelman’s Chicago office and has spent over 13 years in the influencer world. Prior to her time at Edelman, she was the Executive Director of Client Services and Strategy at Social Media and Influencer Marketing agency, IZEA and has spent time at both performance marketing and media agencies. ​During her time in the industry, Crystal has worked with some of the country’s largest brands in both the consumer and business-to-business space on influencer and social-first programs.In this episode of "Happy Hour", Crystal Duncan is dishing on valuable insights such as:Why nano and micro and influencers are here to stayThe numbers and metrics that agencies actually care aboutWhat role nano and micro-influencers play in marketingWhat influencer marketing actually is at its coreHow reporting can give you a leg up with your clientsA rule of thumb to proportion sponsored to organic contentEvaluating a succinct voice on sponsored and organic contentThe breakdown of the roles and responsibilities of each category of influencer (celebrity, macro, micro, and nano)How to keep your agency clients coming back for a steady deal flowand so much more! This power-packed interview is filled to the brim with information you'll need to pull out your notebook for!Follow along with Crystal on Instagram at https://www.instagram.com/crystal__duncan/------About "Happy Hour"We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour” in order to share even MORE knowledge with you from the people who are behind your favorite brands...“Happy Hour” is the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with.From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms. Support the show (https://www.cliquish.co/showcast)Support the show (https://www.cliquish.co/showcast)

Episode 9:  Influencer Marketing – The Emergence of it’s own Marketing Channel & How can Micro-Influencers & Nano Influencers can Help Grow your Brand with me – your host Carey Sperry Data is showing that Influencer Marketing is gaining sig more spend from marketing budgets.  I was shocked to read that Estee Lauder recently announced that they plan to allocate 75% of their entire  marketing budget to influencer marketing in 2020.  Some of them are big names such as Kendall Jenner and others are what we are going to break down later in this episode, what are Micro-Influencers like on YouTube and Instagram.  You might be saying, yah well, that’s a HUGE company and that isn’t relevant to us.  With this announcement and data, it is a definite sign of what works today in social media marketing so I thought the subject deserving of some attention so you can consider what it means to you and your business.  SMBs have some distinct advantages and brands large and small are changing the way that they work with Influencers.  Bigger isn’t always better in 2020!  As my kids say, “Facts” This is going to be a shorter episode as I decided to let you know about this shift if you hadn’t already realized how stark it is and second kindof lay the ground work for next weeks episode where I interview a Micro-Influencer. In this episode I’m going to go over what could miss out on if you don’t at least think about partnering with a Micro or Nano Influencer and I’ll break down what those are for you also. 1 – Influencers have Large & Often Engaged Followers You can see right in their bio how many followers they have and when you click on their posts, you can assess the engagement and number of comments.  So this may seem obvious but for those of you who haven’t really put much thought into what Influencers really DO – when they post about your brand, you could get noticed by their followers. 2 – Influencers are more trusted by Millennials than are advertisements       With the Drive to Authenticity & Trust – this is important data.  If Millennials are in your customer base or will be soon, then think about it – the speed to conversion will be faster via an Influencer because they already trust them or they wouldn’t be following them most likely. Unless they’re a hater! 3 – Neuroscientific studies by firms such as Whalar,  show that Influencers content measurably has shown higher levels of emotion and memorability compared to television, Facebook in general or YouTube.  Additionally, in many instances people go from doing nothing in response to content to a “yes” after they consume content promoting a product or service when promoted by an Influencer. The Whalar study demonstrates that Creativity, Authenticity and Values Driven are key components that prove to drive the success of the Influencer’s results so when you determine these components are present in an Influencer’s content, you can more confidently expect they will gain the attention about your product with their followers 4- There’s opportunities to give product or a free service in exchange for promotion by Influencers Not all of them require to be paid or be paid big!  It’s just a matter of finding them and striking an  arrangement that makes sense for both parties. Some brands create affiliate programs where the Influencers get a link to post in their bio or in specific posts – such as a blog post with the link where people can click thru to buy and they are transparent about the factg that they are an affiliate and they may be compensated if they are, if that’s the case.  Side note! 5 – Tracking conversion or results related to that Influencer can also be done if you give promo codes like JOGINJANUARY for a jogging pant or COOKING42 for a pregnancy cookbook let’s say.   Alternatively, you can use referral links which are URLs to a landing page.  You give one of these to the Influencer while they include your brand in their posts organically. 6 – Brand Ambassadors use your product ongoing for typically long periods of time. It’s called Brand Ambassadors.  They use your product,  occasionally urge others to use it too and they are a reflection of your brand.  You can then also then repost their posts, acting as like a testimonial for your brand or product.  In Episode 4 with Heather Cox of @Aglowpresets she talks about how she’s built a very successful Brand Ambassador program and it’s growing every week pretty much, by she gaining university students to represent her brand and preset products.   7 – Some influencers are also bloggers and you can ask them to include a link or two in a blog taking readers to your offer(s)!  Bloggers post social media posts directing followers to go read their blog.  See how this works?!   Now how do you find Influencers if you choose to go it on your own without an agency’s help – first you can start with who already follows you today!  So go to your followers - Then dig into their followers and comments they get on their posts.  Then you can search by hashtags #.  So go into the search field, click a hashtag relevant to your business or service, then click thru to their presence to see you know, how many followers they have and what kind of engagement they have. You look specifically and I know it’s time consuming but it could be worth it.  Look for people in your niche or who are interested in your niche with the number of followers between 5,000 and 25,000.  Those are what most brands consider the Micro-Influencers.  Influencers will collaborate sometimes too, so you can ask an influencer that you already know, who you know and trust and are well aligned to your brand – who do you know that is also an Influencer who might be interested in collaborating with you around our brand?!  Ask that of the Influencer you like working with.  Add hashtags to that collaboration or collab. campaign and your reach could really blow up!  In these show notes you can find a couple of message to Influencer outreach templates. Ok? They are email or message templates you can use to get started. It goes like this: Hi Betsy,  I came across your Instagram when I searched by #___________ and I was really impressed with your content.  I saw you also have a blog and are really passionate about _______.  We are a _________ and _______ company.  My role here is _____.  Our IG handle is __________ and you can visit our website at www._______.com.  We would love to see if you would be interested in partnering up with us to promote our _______ next month, in _____.  If so would you be available later this week or next for a call to talk through and see if our synergies align? Best, Carey That’s just one example.  I’ll have one more in there for you to try. Now Conferences are a really great way to meet Influencers too.  Face to face is always the fastest way to detect chemistry and start to form a relationship. No onto this next term.  Nano Influencer.  Have you heard of it?  These are people with over 1,000 followers but not yet reached Micro levels of 5-10k Next week we feature a microinfluencer.  I interview this microinfluencer so you can hear specifically of what some of them do, how personality plays a role and considerations that will help convert people into being your customer.  Don’t miss it! Influencer Outreach Template 2 go to www.allsocialyall.com

Influencer marketing is one of the most effective ways to get the word out about your business. But it's also a very saturated space. If you don't know where to look for value you could waste a TON of money. This video has some insight that might help you avoid that... - - - - - Thanks for listening to #GoodAdvice by Good Monster! Watch the videos here:

Forbes Agency Council member, Amy Power of The Power Group, and Michael Lambie of creatorIQ, share their experiences working with nanoinfluencers.

Before revealing and analyzing the Breaking Bad News featured food recall, Jeff and Jenny discuss the growth of Nano-influencers in promoting brands. The growing popularity of Instagram is one of the factors leading to the trend. Nano-influencers are people who have as few as 1,000 followers and are willing to advertise products on social media. Jeff and Jenny suggest a formula to assess which Nano-influencers might be best for a specific campaign.

Before revealing and analyzing the Breaking Bad News featured food recall, Jeff and Jenny discuss the growth of Nano-influencers in promoting brands. The growing popularity of Instagram is one of the factors leading to the trend. Nano-influencers are people who have as few as 1,000 followers and are willing to advertise products on social media. Jeff and Jenny suggest a formula to assess which Nano-influencers might be best for a specific campaign.

In this episode, we take a look at some of the current trends in online business we’re noticing in the Spring of 2019. From Facebook groups to the “new” Pinterest to shifts in membership and subscription model businesses to the rise of nanoinfluencers and IGTV.   We dive into five exciting trends that we’ve been noticing, both on social media and in online business in general, over the past few months. We give you our take on what’s working, what’s not, and how you can embrace some of these changes, rather than be overwhelmed by them.   By the end of this episode, you’ll have some concrete evidence of the powerful role Facebook groups still play in connecting us, as well as what to make of the new ads that are going to be popping up all over your Pinterest feed! In addition, we take a look at the exciting shifts big brands are taking toward nanoinfluencers and WHY you should consider becoming an early adopter of IGTV.   Key Points From This Episode:      Why many women are only on Facebook for the groups.    Why we still recommend Facebook groups.    Pinterest recently went public: what does this mean?    What the next wave of Pinterest means for bloggers and podcasters.    Why we are getting back in the Pinterest game.    Shifts we’re noticing in membership and other subscription model businesses.    Why your audience really just wants to connect with you.    The rise of nanoinfluencers and how this model works.    The benefits of being a nanoinfluencer and how to become one.    Why are we seeing so much more IGTV?    How Instagram is rewarding early adopters of IGTV.    And much more!   Words of Wisdom:   “If it’s difficult for you to be on social as a business owner, there’s a mindset shift that has to happen.” — @namastream   Links Mentioned in Today’s Episode:   Audible Free Trial — https://www.audibletrial.com/soulfulmba Pinterest — https://www.pinterest.com Namastream — https://namastream.com/ Namastream on Twitter — https://twitter.com/namastream Tailwind — www.tailwindapp.com/ Obvious.ly — www.obvious.ly/ Soulful MBA — www.soulful.mba/ Soulful MBA on Instagram — www.instagram.com/namastream/ Become and Online Teacher FREE Course — www.soulful.mba/teacher   Joy: Felix Gray Glasses — https://shopfelixgray.com/ Hustle: Are You Ready for the Nanoinfluencers? — www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html These Women Are Only on Facebook for the Groups — www.buzzfeednews.com/article/annehelenpetersen/facebook-private-groups-online-abuse

En este episodio hablamos de redes sociales, y de cómo usarlas para potenciar nuestros negocios y marca personal. Para ello hablamos con Belén Barragué, directora de Sofia de Grecia, influencer y experta en estrategias para redes sociales que funcionan, y que nos explica la tendencia que este 2019 tenemos que utilizar como estrategia de marketing más efectiva para promocionar tus productos en redes sociales. Recuerda que para tener resultados tienes que añadir tú un último ingrediente: ponerlo en práctica. Pasar a la acción.   #MENTOR360 es un programa diario con tips, consejos, reflexiones y acciones a realizar para crecer personal y profesionalmente. _______________ Notas del episodio: https://librosparaemprendedores.net/360-006 _______________ Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook Además, recuerda que puedes suscribirte al podcast en: - Tu propio Google Home!!: https://librosparaemprendedores.net/como-escuchar-mentor360/ - iTunes: https://itunes.apple.com/mx/podcast/mentor365/id1330252360?mt=2 - App de podcasts en Android: http://mentor365.libsyn.com/rss - Spotify: https://open.spotify.com/show/5heHksT8rReQUXitfF1MEs - iVoox: http://www.ivoox.com/ajx-suscribirse_jh_489076_1.html - Stitcher: http://www.stitcher.com/s?fid=162612 y seguirnos en Twitter (https://twitter.com/EmprendeLibros) y en Facebook (https://www.facebook.com/EmprendeLibros/).  

Simon Crompton needs no introduction. In classic style circles he’s a household name; the founder of renowned men’s style website, Permanent Style. Simon’s built his online following over a period of 11 years, to the point where the website is now his full time occupation; delivering authoritative advice on the work of independent brands and craftspeople, as well as in-depth style advice articles for menswear fans.In this episode, he talks about his decision to go full-time and his role as a menswear reviewer. We also explore some of the problems facing mainstream men’s lifestyle magazines today, and the problematic balance between commercial content and editorial. Finally, Simon goes to town on influencer culture, and the over-saturation of Instagram content in menswear.HandCut Radio is produced in collaboration with Birch, a London and New York based creative agency. Our theme music is by Joe Boyd.Show NotesSimon Crompton — Instagram | Website[2:26] Why I Quit My Job, Permanent Style[4:43] Henry Poole[4:45] Huntsman[4:46] Simon’s Most Recent Huntsman Tweed Jacket[5:14] Marks & Spencers Tailoring [6:05] Richard Anderson[7:21] How To Spend It[7:25] Robb Report[8:20] Hackett Bespoke[8:27] Paul Smith Bespoke[8:31] Armani MTM[8:40] John Galliano[8:43] Anderson & Sheppard[8:58] Michael Browne[12:19] The Jackal Magazine[12:35] Evening Standard Magazine[17:40] Drake’s Herringbone Cotton Chino[19:31] Best Lookbook 2019: Drake’s[22:36] 1m Readers on Permanent Style[23:54] Permanent Style Shop[25:45] Trunk Shows on Permanent Style[33:42] Lil Miquela, Fake Influencer[34:06] Nano Influencers[35:09] Ethan Newton[35:10] Brycelands[39:13] Tribes, Seth Godin[42:08] Drake’s[42:25] Private White[42:38] Connolly[42:56] Stòffa[43:02] Samanamel

If you are wanting to become an influencer then you will want to tune in to this episode! We will be discussing the different types of influencers and why Nano Influencers are important to brands. Don't miss out listen now!   Download your copy of the workbook: How To Earn Money As A Nano Influencer HERE

The Sunday Times’ tech correspondent brings on Jon Vlassopulos to talk about the early days of digital music (3:30), investing in Napster (4:55), when ringtones were big business (10:20), getting into television with Deal or No Deal (16:15), Facebook’s interactive TV show (20:45), why lists are a good way to consume content (24:30), the problem with chronological feeds (27:00), how he plans to monetize lists (30:20), where journalists fit in this world (32:10),turning everyone into a curator (36:45), DJing in Beijing (39:45), creating community online (43:15), people as brands (48:00), and the future of the "interest graph" (49:15). See acast.com/privacy for privacy and opt-out information.

“We romanticise burnout - we live in a culture of busy” this quote comes from Vilkki Willimott Global Head of Content + Publishing at Hill+Knowlton Strategies this week on the #shinynewobject podcast. In this interview we talk about Vikki’s view on how brands can get value from micro/nano influencers who may not have huge reach but have the passion to create great content. We touch on how getting coaching has been transformative for Vikki and how she has maps her values against her career path. We also dig into what she learned from her recent brief stint at Condé Nast. It’s a little tricky to hear my voice on this recording but that’s no bad thing because you can hear Vikki perfectly and you wouldn’t want to miss a word of her wisdom.

Watch out for sponsored posts from people with an incredibly small social media following; Have prices at Whole Foods gone down since Amazon bought the giant grocery retailer? Clark dives into the price difference now between Aldi and Whole Foods. Learn more about your ad choices. Visit megaphone.fm/adchoices

Latest episode of Almuerzo de Negocios

Latest episode of Almuerzo de Negocios

Latest episode of Almuerzo de Negocios

Latest episode of Almuerzo de Negocios

Taylor Lorenz covers the intersection of technology and pop culture for The Atlantic. Her work covers memes, internet culture, social media, influencers, and teens.  We always enjoy reading her work - she has her finger on the pulse of pop culture, and this conversation was no exception.

Facebook fails on both transparency and action. Ev Williams reflects on how Twitter could have done it better. PR people ask for links. Cloudflare 1.1.1.1 protects our privacy. And are nanoinfluencers a thing?

In this episode, Denise and Stefan discuss how the EU's highest court had to wake up and taste the cheese to decide whether taste is copyrightable, and how the EU's copyright directive might be financially unfeasible even for YouTube. They also look at who must or should make disclosures; as in, "Is that a real metal band or are your paid bots just happy to see me?" The rise of Nanoinfluencers and CGI influencers, police seek Echo recordings in another murder case, and coming soon to California courts: algorithms deciding who gets out on bail. Hosts: Denise Howell and Stefan Szpajda Download or subscribe to this show at https://twit.tv/shows/this-week-in-law.Public list of discussion pointsTWiL on FacebookAttorneys may submit a self-study form to their local CLE board seeking MCLE credit approval. Please check the rules and requirements for your specific jurisdiction before submitting any forms. Special thanks to Nigel Clutterbuck for the TWiL theme music. Sponsor: SlideBelts.com/TWIT code: TWIT

In this episode, Denise and Stefan discuss how the EU's highest court had to wake up and taste the cheese to decide whether taste is copyrightable, and how the EU's copyright directive might be financially unfeasible even for YouTube. They also look at who must or should make disclosures; as in, "Is that a real metal band or are your paid bots just happy to see me?" The rise of Nanoinfluencers and CGI influencers, police seek Echo recordings in another murder case, and coming soon to California courts: algorithms deciding who gets out on bail. Hosts: Denise Howell and Stefan Szpajda Download or subscribe to this show at https://twit.tv/shows/this-week-in-law.Public list of discussion pointsTWiL on FacebookAttorneys may submit a self-study form to their local CLE board seeking MCLE credit approval. Please check the rules and requirements for your specific jurisdiction before submitting any forms. Special thanks to Nigel Clutterbuck for the TWiL theme music. Sponsor: SlideBelts.com/TWIT code: TWIT

In this episode, Denise and Stefan discuss how the EU's highest court had to wake up and taste the cheese to decide whether taste is copyrightable, and how the EU's copyright directive might be financially unfeasible even for YouTube. They also look at who must or should make disclosures; as in, "Is that a real metal band or are your paid bots just happy to see me?" The rise of Nanoinfluencers and CGI influencers, police seek Echo recordings in another murder case, and coming soon to California courts: algorithms deciding who gets out on bail. Hosts: Denise Howell and Stefan Szpajda Download or subscribe to this show at https://twit.tv/shows/this-week-in-law.Public list of discussion pointsTWiL on FacebookAttorneys may submit a self-study form to their local CLE board seeking MCLE credit approval. Please check the rules and requirements for your specific jurisdiction before submitting any forms. Special thanks to Nigel Clutterbuck for the TWiL theme music. Sponsor: SlideBelts.com/TWIT code: TWIT

In this episode, Denise and Stefan discuss how the EU's highest court had to wake up and taste the cheese to decide whether taste is copyrightable, and how the EU's copyright directive might be financially unfeasible even for YouTube. They also look at who must or should make disclosures; as in, "Is that a real metal band or are your paid bots just happy to see me?" The rise of Nanoinfluencers and CGI influencers, police seek Echo recordings in another murder case, and coming soon to California courts: algorithms deciding who gets out on bail. Hosts: Denise Howell and Stefan Szpajda Download or subscribe to this show at https://twit.tv/shows/this-week-in-law.Public list of discussion pointsTWiL on FacebookAttorneys may submit a self-study form to their local CLE board seeking MCLE credit approval. Please check the rules and requirements for your specific jurisdiction before submitting any forms. Special thanks to Nigel Clutterbuck for the TWiL theme music. Sponsor: SlideBelts.com/TWIT code: TWIT