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In the latest episode of the Perfectly Mentored podcast, Jason Portnoy interviews Payton Welch, a renowned sales expert. Payton discusses his unexpected journey into the world of sales despite initially resisting the career path advised by his father. He shares insights from his early days of cold calling, the challenges he faced, and how these experiences shaped his sophisticated understanding of sales dynamics. The conversation dives deep into the strategies that have made Payton successful, emphasizing the importance of personal development and the intrinsic link between self-belief and sales efficacy. Payton's story is not just about selling but about personal transformation and mastering the art of communication to achieve professional success.Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
In this clip from the Perfectly Mentored podcast, host Jason sits down with brand strategist Bijal Patel to explore the nuanced relationship between personal branding and business success. Bijal shares invaluable insights on the pivotal revenue milestones businesses should achieve before investing in professional branding services, emphasizing that branding should directly support top-line or bottom-line profits. With a blend of strategic advice and practical wisdom, Bijal advises business owners on when to seek branding help, how to avoid common pitfalls, and the importance of crafting a brand that genuinely reflects the business's core ethos and values. Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
In this clip from the Perfectly Mentored podcast, Jason Portnoy hosts Gary Vaynerchuk for a deep dive into the nuances of speed, patience, and authenticity in building successful businesses and personal brands. Gary discusses the pitfalls of chasing quick success and critiques the modern obsession with rapid gains and fame. The conversation also explores the evolution of social media platforms like TikTok. Gary's insights are aimed at young entrepreneurs eager for quick success and seasoned professionals, urging a focus on meaningful, passion-driven content creation and genuine engagement.Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
In this clip from a longer 'Perfectly Mentored' episode where Jason chats with friend and fellow entrepreneur Taylor Welch, the discussion centers around the importance of personal certainty and choosing the right goals in life and business. The conversation delves into the pitfalls of striving for success in endeavors dictated by others rather than one's own passions, highlighting the potential harm in winning the wrong races. The speaker emphasizes resilience and perseverance as crucial traits for achieving certainty, drawing distinctions between these qualities and tenacity. Listeners are encouraged to build a "repository of experiences" by setting personal goals and persistently working towards them without quitting, fostering a sense of certainty and self-assurance. The episode also tackles the concept of strategically quitting, distinguishing between giving up due to resistance and choosing to stop efforts that no longer align with deeper personal values or goals.Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
In this clip from the Perfectly Mentored podcast, host Jason Portnoy speaks with Maxwell Finn about the allure of TikTok and the pivotal shifts in digital marketing. The conversation delves into Max's initial skepticism towards TikTok, contrasting with their success in other platforms like Facebook, and how a ban from Facebook led to exploring TikTok more seriously. They discuss the importance of recognizing platforms with a solid ad foundation and a significant user base as key indicators for investing time and resources. The episode also touches on the evolution of ad platforms, with TikTok's rapid user growth and demographic expansion making it a viable alternative to Facebook. Max shares insights on the challenges and opportunities of adapting to new platforms, highlighting the necessity of staying relevant and avoiding the trap of comfort in the fast-paced world of digital marketing. Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.
In this episode of the "Perfectly Mentored" podcast, host Jason Portnoy engages in a no-holds-barred discussion with Daniel Fazio, an expert on the art of effective communication and precision in marketing strategies. They dissect common pitfalls in cold emailing, emphasizing the importance of cutting through the fluff to deliver quantifiable results that resonate with potential clients. The conversation takes a deeper dive into niche marketing, particularly for e-commerce and LinkedIn outreach, revealing how tailored approaches and understanding client specifics can dramatically increase response rates. Additionally, they cover the significance of honesty and directness in the marketing industry, a refreshing departure from the norm that fosters trust and long-term client relationships. Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
In this episode of "Perfectly Mentored," host Jason Portnoy is joined by Andrew D'Souza, who shares valuable insights on scaling businesses effectively. Andrew emphasizes the significance of key metrics such as revenue growth, gross margins, and ROAS while advocating for a strategic approach to internal operations and market expansion. He contrasts traditional bank financing with more flexible funding options that don't require personal guarantees. He underscores the importance of early adoption of omnichannel and global strategies for e-commerce businesses aiming for significant growth. This episode offers entrepreneurs crucial advice on building a sustainable and globally recognized brand.Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
In this clip from the "Perfectly Mentored" podcast, host Jason Portnoy engages in a deep dive with Amanda Holmes, exploring the timeless relevance of a seminal sales book authored by her father. They discuss its enduring impact in the sales and business world, the significance of genuine experiences and valuable takeaways embedded within, and the art of storytelling in engaging and educating readers. Amanda also shares insights into her process of writing the new edition, emphasizing the importance of repetition, mastery, and setting clear business goals to cut through today's informational clutter and achieve substantial growth.Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
Today on the GaryVee Audio Experience I'm sharing an episode from Jason Portnoy's "Perfectly Mentored" podcast! We discuss why building self-esteem in our kids without delusion is so important, self-awareness around big dreams, listening to the pulse of the consumer, what really messes up 20-year-olds, why there's no such thing as fast success and much more! I hope you all enjoy. --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message
In this episode of "Perfectly Mentored," Jason Portnoy sits down with the legendary Jay Abraham, a mastermind in business strategy and growth. Jay shares profound insights into the essence of true wealth, the importance of enjoying the journey of life and business, and the power of human connection and understanding. He challenges conventional definitions of success, emphasizing the significance of process over end goals and advocating for a life filled with passion, purpose, and meaningful contributions. This episode is not just a conversation; it's a masterclass in redefining personal and professional fulfillment.Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
In this episode of the Perfectly Mentored podcast, host Jason Portnoy engages with his guest, Andrew D'souza, to explore innovative funding models that offer more than just capital to startups and established businesses alike. The discussion highlights the unique value proposition of equity-free funding and how it attracts founders seeking financial support and strategic guidance to grow their businesses. Andrew shares insights from advising over 25,000 companies, emphasizing tailored advice on marketing strategies, conversion rate optimization, and navigating the evolving digital advertising landscape. They introduce "Clear Angel," a new program designed to support early-stage companies with funding and coaching without taking equity. It reflects a broader trend towards more supportive and advisory roles from investors in the startup ecosystem.Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
In this episode of "Perfectly Mentored," host Jason Portnoy invites Chris Robinnette, founder of Lighthouse Financial Planning, to share his wealth-building, leadership, and legacy planning expertise. Chris delves into the importance of financial stability for entrepreneurs and employees, revealing his journey from a Navy veteran to a financial planning expert motivated by personal loss. Focusing on creating long-term wealth and ensuring family security, Chris offers practical advice on investment, risk management, and the strategic use of debt to fuel growth. This episode is a treasure trove of wisdom for anyone looking to secure their financial future and build a lasting legacy.Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
Success and happiness in business are about aligning with our deepest values, not just chasing goals. It's the resilience to rise from setbacks and the wisdom to adapt that truly defines our journey.In this episode of Perfectly Mentored, host Jason Portnoy engages with Taylor Welch about the essence of success, the importance of resilience and adaptability, and the pursuit of genuine happiness in business and personal life. Taylor shares his excellent perspective on facing challenges and the importance of aligning one's actions with personal values and goals. The discussion also delves into the concepts of certainty in decision-making, the significance of being a generalist in the modern business world, and strategies for entrepreneurs to define and achieve their true desires.Connect with Taylor Welch: https://taylorawelch.com/Topics Covered: The Importance of Learning from Failure: 00:02:10Building Self-Confidence Through Resilience: 00:03:00Embracing Risks and Uncertainty: 00:05:00Aligning Actions with Personal Values: 00:08:00Differentiating Happiness from Contentment: 00:37:00Goal Setting and Achieving Ambitions: 00:42:45Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
Ego stands as a major stumbling block on the road to fulfillment. Mature confidence comes from competence and relationships – not the blustering arrogance ego mistakes for assurance. Genuine confidence develops from small, consistent actions that form your identity over time.In this episode of Perfectly Mentored, Jason interviews his friend Cody Jefferson, founder of Embrace the Lion. Cody has over 20 years of experience coaching entrepreneurs, CEOs, and creatives to achieve personal growth, relational intimacy, leadership skills, and success. They discuss how to identify one's calling and build confidence to fully live into it, the importance of continual coaching and mentorship no matter one's level of success, dealing with ego on the path to achievement, Cody's movement to help men become great leaders and creators, and more.Topics covered:How to identify your calling [04:00]Living fully into your potential [10:17]The importance of continual coaching [38:35]Dealing with ego on the path to success [45:35]Cody's movement "Embrace the Line" explained [55:10]The difference between a group and a movement [59:16]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
Why bother with corporate clients? The lifetime value of a corporate client is a game-changer. Once you're in and delivering on commitments, they keep coming back for more. Plus, the secondary benefits are off the charts - from authority to impact, you're in the spotlight.In this episode of Perfectly Mentored, Jason engage sits down with Angelique Rewers, founder of Bold Haus, a consulting firm that helps small businesses grow. And they dive deep into the nuances of selling to corporate giants, unraveling the unique advantages and untapped opportunities for small business owners. Angelique dispels myths and sheds light on the lifetime value of corporate clients, positioning them as the holy grail for entrepreneurs. In the tactical realm, Angelique shares invaluable tips for those ready to venture into the corporate landscape, offering strategies for identifying entry points and crafting irresistible proposals.Topics Covered:Advantages of selling to corporate clients. [01:33]Tactical tips for entering the corporate client space. [03:09]Addressing imposter syndrome. [07:28]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
One of the misconceptions many entrepreneurs fall victim to is the allure of high revenue numbers. Rebecca dispels the myth of chasing revenue for its own sake, labeling it a "vanity metric." Understand profitability as revenue alone does not guarantee financial success. Focus on making your business profitable from the outset.In this episode of Perfectly Mentored, Jason is joined by Rebecca Minkoff, the visionary behind a $100M fashion brand, and she shares her invaluable insights. The conversation kicks off with a pivotal question: Do you want to be a designer or build a brand? Rebecca delves into the distinctive behaviors and strategies required for each path, emphasizing the transformative power of persistence and the ability to ask for help. She shares candid anecdotes, from navigating challenges to making tough business decisions, offering a behind-the-scenes look at building a brand synonymous with lifestyle.Topics Covered:Pursuing unicorn status. [02:15]Embodying the lifestyle associated with the brand. [04:07]The key skills of asking for help and persistence. [07:30]The mindset of perseverance. [09:31]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
Embrace your truth, speak your mind, and let the judgments roll off your back. After all, living authentically is the most liberating and fulfilling way to navigate this chaotic and judgment-prone world.In this episode of Perfectly Mentored, Jason is joined by Sean Whalen, and he gets real about the journey to not giving a damn what others think. Starting from the viral post that brought both cheers and jeers, Sean delves into the harsh reality that, no matter what you do or say, someone's gonna judge. Whether you're rich, poor, ripped, or rocking a dad bod, opinions will fly. So why not just embrace the freedom to be yourself? Sean shares how he broke free from the fear of judgment, ditched the need for approval, and started living life on his own terms. It's a raw and unfiltered chat about authenticity, vulnerability, and the liberating power of not giving a f*ck.Topics Covered:They will always judge you. [01:03] Embracing the freedom and liberation. [03:30]Two perspectives. [04:07] The reality of personal struggles. [06:26] Personal growth and relationships. [08:00] Caution against becoming a sponge. [12:21]Fear and discomfort. [13:00]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
Tim Storey's wisdom encourages listeners to live authentically, rediscover the magic in their lives, and break free from mundane routines. The episode highlights the significance of maintaining routines while also making space for playtime and the company of inspiring individuals.In this captivating episode of Perfectly Mentored, Tim Storey, renowned life coach and motivational speaker, joins us to discuss the importance of authenticity, breaking free from mundane routines, and embracing a miracle mentality. Tim offers valuable insights and actionable steps for listeners seeking personal growth and transformation.Topics Covered:Feeling stuck in a routine and how to break out of it. [00:23]Importance of routine and finding the magic in life. [00:48]Advice to parents on preserving the magical mentality in children. [02:33]Reasons people settle for mundane lives. [04:03]The role of limited beliefs in settling for a mundane life. [05:23]Steps to reset when feeling lazy or unmotivated. [06:05]Authenticity and what it means to be true to oneself while being mindful of what to share. [08:35]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Mitch Garber:InstagramWebsiteLinkedInTwitterConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube
Ryan Stewman's enthusiasm and authenticity make this episode a must-listen for anyone looking to enhance their mindset and achieve their goals.In this engaging episode of Perfectly Mentored, Ryan Stewman dives deep into the importance of mindset and personal development on the journey to success. He shares valuable insights on overcoming self-limiting beliefs, what he calls "imposter syndrome," and the adversarial force of average that often stands in the way of achieving greatness.Topics Covered:Invest in yourself, like an untaxable asset. [00:13]Always be open to learning and believe in yourself. [00:40]Avoid negative influences (agents of average). [01:30] The force of average and its impact on self-sabotage. [02:30] Embrace struggle as it leads to strength. [06:00]Four phases with friends and family: doubters, backstabbers, haters, fans. [08:00] Personal growth can change your identity and make others uncomfortable. [08:49] Gary Vaynerchuk as an example of someone who initially faced criticism but gained respect. [12:53]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Mitch Garber:InstagramWebsiteLinkedInTwitterConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube
Derrick Morgan's story highlights the critical need for improved financial education for professional athletes. This episode serves as a valuable resource for anyone interested in financial literacy, particularly athletes transitioning to post-sports careers and entrepreneurs looking to leverage their skills gained from sports in the business world.In this episode of Perfectly Mentored, we dive into the world of financial literacy and the unique challenges faced by professional athletes as they navigate the transition from sports to the business world. Our guest, Derrick Morgan, a former NFL player turned successful entrepreneur, shares his personal journey and insights into financial literacy.Topics Covered: Discussion about responsibility for financial literacy [00:12] Personal responsibility for financial literacy [01:16] Realization and motivation to take control of finances [02:31] The pride factor in seeking financial knowledge [05:05] Transitioning into entrepreneurship and its challenges [07:13] Dealing with adversity and persistence in business [08:32]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Mitch Garber:InstagramWebsiteLinkedInTwitterConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube
In this episode of "Perfectly Mentored" Jason Portnoy and Jeff Minnichbach discuss all the potential issues and situations that entrepreneurs find themselves in, and the proper solutions to those problems. There's many things that can go wrong, especially when the pandemic of 2020 overtook the Untied States, and other factors that are out of your control, including things that ARE in your control. So the question becomes what do you do when you scale but profit drops and clients leave? Tune in to find out!Topics Covered: Open communication on social media and retaining customers. [01:20] Challenges of scaling quickly and maintaining quality. [01:58] Strategies for keeping existing clients happy while scaling. [02:27] The advantage of running a remote business. [03:36]Maintaining culture in a remote work environment. [05:00] Remote business advantages during COVID-19. [06:00] Challenges of running a remote business, including lack of in-person interaction. [07:00] Maintaining culture in a remote work environment. [08:00] The shift towards more organic and user-generated content. [09:00] Creating thumb-stopping creative content. [10:30] Staying on top of design and marketing trends. [11:30] The difference between design trends and marketing trends. [13:19] Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Mitch Garber:InstagramWebsiteLinkedInTwitterConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube
Jordan Fried's journey is a testament to the importance of timing, intuition, and the pursuit of one's passion. From early internet curiosity to RuneScape gold trading, and finally to the world of cryptocurrencies and blockchain, his story is a captivating ride through the tech and business landscape.In this episode of Perfectly Mentored, Jason dives deep into the intriguing journey of Jordan Fried, who ventured into the world of cryptocurrency before it was even a household term. His story of embracing Bitcoin when most businesses shied away from it and his subsequent journey into the blockchain space is truly inspiring.Topics Covered:Background on growing up with technology and early internet experience. [01:03] Legal issues and emotional impact of being sued by a game company. [03:28] Selling the VPN business. [06:15] Exploring other cryptocurrencies. [08:11] Realization of the love for entrepreneurship. [10:13] Starting a new venture, Hedera. [11:02] Joining Hedera as part of the founding team and not being paid initially. [13:14] Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Mitch Garber:InstagramWebsiteLinkedInTwitterConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube
“Ask Jason” is a new weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we're diving into a handful of relevant topics for small business owners, especially those in the marketing and e-commerce spaces.In this episode of the Perfectly Mentored podcast, Jason Portnoy and Megan discuss how to handle customer complaints and negative feedback on social media channels. They emphasize the importance of differentiating between legitimate concerns and trolling. They suggest hiding, blocking, or deleting disrespectful comments while allowing customers to voice their concerns. They also stress the significance of providing a positive customer experience and minimizing complaints through quality products and services.Topics Covered Handling customer complaints on social media. [01:11] Handling negative complaints on social media. [03:36] Building a life around business. [7:10]Facebook ad campaign strategies. [11:58] Attracting new customers and value. [15:09] Conflicted decision-making. [18:09] Copying someone else's wants. [21:33]Entrepreneurship in the past. [25:32]The market domination method. [29:09]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
"When I can look in the mirror and say, yes, you took multiple hits to the face and you came back up and you're stronger. That's what winning looks like for me."In this episode of Perfectly Mentored, host Jason Portnoy invites branding expert Bijal Patel to discuss the importance of branding in today's ever-changing business landscape. They emphasize that branding goes beyond logos and colors, and delve into why it is crucial for businesses to focus on branding to succeed and scale. With platform and advertising changes, Bijal explains why branding is now the go-to strategy for many gurus. Tune in to gain insights on how to elevate your branding game and make your business stand out.Topics Covered Being fired after having a baby. [03:12] Accidental transition to branding. [08:10] Cold and unsettling firing experience. [10:28] I have no issues with someone on my team being better than me. [14:11] Branding and attracting ideal clients. [18:51]The discomfort of finding your brand. [21:06] Building brand trust. [25:45] Hitting revenue plateaus. [28:33] Personal brand and business integration. [30:36] Positioning and attracting ideal clients. [34:07] Barrier of entry in the industry. [37:29] Moms and societal expectations. [42:45]Working with clients and boundaries. [43:42] Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
“Ask Jason” is a new weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we're diving into a handful of relevant topics for small business owners, especially those in the marketing and e-commerce spaces.In this episode of the Perfectly Mentored podcast, host Jason Portnoy discusses the challenge of balancing work and family time with co-host Megan. They share their personal experiences and offer advice on how to communicate availability and boundaries to clients and family members. They address the issue of clients contacting during off-office hours and the importance of setting clear expectations. Listeners will gain insights and strategies for maintaining a healthy work-life balance.Topics Covered Setting boundaries with clients. [02:17] Setting boundaries with clients. [06:30] Family first and business priorities. [08:30] First hire: administrative assistant. [11:24] Hard work and success. [18:21] Being a loser versus being okay. [19:34] Daddy's favorite exercise is lifting the remote control. [24:00] Setting clear communication boundaries. [28:03] The Market Domination Method. [31:05]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
Discover how this approach led to remarkable success for the guest's brand, with millions of satisfied customers. By introducing innovative solutions like dissolving whitening strips and a sprinkle-based whitening powder, the brand extended its reach to serve an even broader audience.In this episode of Perfectly Mentored, Jason and Josh dive into the secrets of business growth through product line expansion and adopting a customer-centric approach. Josh Elizetxe, a successful entrepreneur and founder of a thriving direct-to-consumer brand, shares invaluable insights and strategies that have led to tremendous growth.Topics Covered Product diversification [00:19] The success of introducing new products [02:25] Learning from Starbucks' success [04:03] The power of offering product color options [06:13] Expanding into accessory products [08:32] Want to work with Jason one-on-one? Click HereConnect with Codie Sanchez:InstagramFacebookTwitterTikTokLinkedInNewsletterYouTubeConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramTikTok
Explore the importance of designing your business to leverage your strengths and creating win-win situations for everyone involved, while avoiding unethical practices that can backfire.In this episode of Perfectly Mentored, Jason is joined by Rich Schefren, as he emphasizes the critical role of marketing in business success. He highlights the need to create a strong desire for collaboration with vendors, affiliates, and customers, ensuring that everyone involved wants to work with you. Rich emphasizes designing a business that minimizes flaws and focuses on current strengths, fostering mutual success and collaboration.Topics Covered Designing a business to make flaws irrelevant [01:01] Building long-term relationships and avoiding short-term gains [03:39] Leveraging Google and YouTube for marketing [05:25] Using teaser and taste strategies in advertising [08:14] Solutions for building a business without relying on platforms [10:06] Value and counterintuitive insights for shareability [12:05] Want to work with Jason one-on-one? Click HereConnect with Codie Sanchez:InstagramFacebookTwitterTikTokLinkedInNewsletterYouTubeConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramTikTok
“Ask Jason” is a new weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we're diving into a handful of relevant topics for small business owners, especially those in the marketing and e-commerce spaces.In this episode of Perfectly Mentored, Jason discusses the significance of negotiation skills and the key elements of successful marketing campaigns. Joined by Megan, they dive into various topics, sharing valuable insights and practical advice.Topics Covered Negotiating is problem-solving and creating solutions. [00:39]Understanding both sides and their goals and values. [01:22]Building a bridge between the two sides through creativity and research. [02:05]The importance of clear defined roles and understanding limitations. [00:03:21]Knowing when to establish a walk-away point in negotiations. [04:02]Considering different scenarios and options during negotiation. [:43]The impact of cap fluctuations on negotiations. [06:24]Handling disagreements between agents and players. [08:03]Guiding clients away from emotional decisions. [09:16]Qualities to look for in a mentor or coach. [10:00]Importance of market research before launching a marketing campaign. [11:00]Understanding the target market and their needs. [11:53]Adapting to changes in the market and consumer behavior. [12:35]Measuring success of a marketing campaign based on goals and KPIs.[3:00]Choosing between Google ads and Facebook ads based on goals. [13:57]Selecting Facebook ads for e-commerce apparel brands. [15:46]Considering intent-based advertising on Google for specific searches. [16:34]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
Consider different scenarios, be proactive in researching past contracts, and understand the potential impact of various factors such as the future salary cap in the NFL.In today's episode of Perfectly Mentored, Jason interviews Chris Cabott, an NFL super agent, who shares insights on effective negotiation strategies. Chris provides tips that can be applied to everyday negotiations, regardless of the scale or context. He emphasizes that negotiation is about problem-solving and creating solutions, rather than focusing on conflicts or negativity.Topics Covered Negotiation as Problem Solving [00:16]Understanding Both Sides for Successful Negotiation [00:39]Creating Solutions and Building Bridges [2:29]Setting Walk-Away Points and Effective Communication [04:15]Preparation and Adapting to Changing Environments [05:27]Managing Disagreements and Making Informed Decisions [06:50]Ensuring Value and Making Informed Decisions [07:35]Emotional Decision-Making and Cooler Heads Prevailing [08:43]Want to work with Jason one-on-one? Click HereConnect with Codie Sanchez:InstagramFacebookTwitterTikTokLinkedInNewsletterYouTubeConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramTikTok
Embrace accountability, learn from past mistakes, and make the right decisions moving forward. The importance of doing thorough due diligence, seeking the right mentors, and avoiding opinions from unreliable sources is reiterated.In this episode of Perfectly Mentored, Jason is joined by Tom Smyth and they discuss the importance of coaching and shares their experience coaching an MMA fighter. They emphasize the dangers of thinking one knows everything and the value of having a mentor who has real-life experience. Tom highlights the similarities between coaching an athlete and coaching an entrepreneur, emphasizing the need for resilience and self-accountability in both fields.Topics Covered Molly McCann. [01:18]Regaining confidence after defeat. [03:09]Similarities between coaching an MMA fighter and an entrepreneur. [04:26]The lonely journey of being an entrepreneur. [06:44]:Overcoming challenges and the importance of resilience. [07:46]Common mistakes people make. [08:43]The value of self-accountability. [09:26]Want to work with Jason one-on-one? Click HereConnect with Codie Sanchez:InstagramFacebookTwitterTikTokLinkedInNewsletterYouTubeConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramTikTok
"...you better be able to show really compelling reasons why whatever you're selling and however you're, and how, whatever you're offering now, what are your offering now overcomes that and it's more, it's more, uh, desirable, pragmatic, profitable, economic to do it now than in the future..." In this episode of Perfectly Mentored, we dive into the world of business with a renowned expert, Jay Abraham, who has the ability to simplify complex concepts and provide practical solutions. Jason and Jay explore the notion of overcomplicating business strategies and the importance of focusing on fundamental principles. Jay shares insights into his proven methodologies for business growth and emphasizes the significance of effective strategy over tactics.Topics Covered Overcomplicate business [00:11] Simple and effective business strategies [00:58] People's obsession [02:10]Lack of action and commitment [03:23] Foundations of building a proper business [04:23] Business principles [05:40]Jay's experiences [07:10] Adapting to economic downturns and recessions [09:08]Psychological challenges in a down market [10:10] Overcoming challenges [12:09] The true value and cost of marketing efforts [12:51]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
Whether you're an aspiring entrepreneur or an established business owner, investing in your financial stability is a must. But doing so takes more than just blindly jumping into conventional solutions. You also have to consider other factors, such as the current status of the economy, the ever-changing market, and your peace of mind.If there's anyone who deeply understands how to navigate such financial undertakings, it's none other than our guest for today, Codie Sanchez. Codie is the founder of Contrarian Thinking and co-founder of Unconventional Acquisitions––two companies that aim to help individuals create long-term sustainable wealth through practical, unconventional means and small, service-based business acquisitions.In this episode of Perfectly Mentored, Codie Sanchez shares her wisdom on small service-based business acquisitions and she and Jason discuss the current state of the economy and business landscape.Topics Covered Who is Codie Sanchez? [01:21]Small service-based business acquisitions in the post-pandemic world? [2:56]How can people buy small service-based businesses? [05:02]How long should ready-to-sell business owners stay on board? [7:32] Where can people find businesses that are potentially for sale? [8:55]What's going on with today's Great Resignation phenomenon? [11:43]The future of the economy? [16:45]Building a recession plan? [21:10]About the Investor Operating System (IOS) [30:43]Want to work with Jason one-on-one? Click HereConnect with Codie Sanchez:InstagramFacebookTwitterTikTokLinkedInNewsletterYouTubeConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube
Marketers and brand owners should not fear new technologies such as AI, but rather view them as opportunities to improve their businesses. They should also be aware of potential threats that new technologies may pose and take steps to minimize the damage. In this episode of Perfectly Mentored, Maxwell Finn, an entrepreneur who has been involved in starting and growing multiple businesses, shares his journey with Jason. He talks about his experiences with a failed tech startup, starting an apparel brand called Startup Drugs, and eventually starting an agency, Quantum Media, with a partner. Throughout his journey, he learned how to run successful Facebook advertising campaigns and worked with companies of all sizes.Topics Covered Entrepreneurial journey: failures to success.[00:00] Diversify marketing platforms.[04:23] Don't get too comfortable.[11:15] Diversify strategically, not emotionally.[15:21]TikTok ban unlikely, focus on marketing.[17:50] Create native content for TikTok.[23:15] Invest in compelling ad hooks.[28:14] Using organic social is free.[32:30] Importance of due diligence.[37:05]Honesty is key in deals.[41:07] Rethink agency compensation structure.[48:32] Ask about client's inventory capacity.[49:37] Constantly push boundaries, embrace change.[55:44] Maxwell Finn: Reach out and learn.[58:30] Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
The importance of surrounding oneself with successful individuals, investing in personal development, and leveraging coaching and mentorship to foster a growth-oriented mindset.In today's episode for Perfectly Mentored, Jason is joined by Anik Singal, a best-selling author and motivational speaker and they dive into the importance of mindset in entrepreneurship. They share personal anecdotes and discuss their experiences with delegating outcomes rather than processes. Anik emphasizes the significance of surrounding oneself with high-achieving individuals to expand one's belief system and goals. They also touch on the transformative power of coaching and mentorship, and how mindset plays a critical role in achieving success. Topics Covered Outsource the outcome [00:00]It's what you believe [03:51]Surround yourself with successful people [06:16]They're just bored [11:20] Don't miss out on family [15:34]You could have it all [20:19]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
In a world filled with information overload, creating top-of-mind awareness and crafting an irresistible offer are crucial for business success. By understanding your audience, meeting them where they are, and building trust, businesses can cut through the clutter and achieve their goals.In today's episode of Perfectly Mentored, is a very special episode that you don't want to miss out on. Jason is joined by Amanda Holmes, CEO of the multi-million dollar enterprise, Chet Holmes International and they explore how to surround your potential dream clients and create an omnipresence that can lead to significant opportunities and the importance of creating top-of-mind awareness and crafting an irresistible offer to stand out in a cluttered marketplace.Topics Covered Amanda Holmes [00:07]Modernizing old school scripts [09:27]The Dream 100 [16:11]The Ultimate Sales Machine [25:12]Biggest hold back for businesses right now [28:53]The Dojo [42:38]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
In this episode of the Perfectly Mentored, Theo Lucier joins Jason Portnoy to share insights about how to stay energized and productive no matter what's going on in your life. If you've been feeling drained, then tune in right now!Topics Covered A lot of entrepreneurs feel like they've invested too much in their career to reinvent themselves or make a pivot [3:00]You say you had a previous business that almost killed you; tell us about that [6:21]Time is not your biggest asset. Your biggest asset is energy [15:10]How can business owners increase their energy, and why do you think business owners neglect this area? [17:27]We often glorify entrepreneurship, but it also creates a delusion of sorts [22:05]There will always be stressful moments. What matters is how you take care of yourself [24:19]Tell us about the process of getting diagnosed or self-diagnosing [27:02] The starter pack to increasing your energy without spending a single dollar [32:13]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
Whether you're an aspiring entrepreneur or an established business owner, investing in your financial stability is a must. But doing so takes more than just blindly jumping into conventional solutions. You also have to consider other factors, such as the current status of the economy, the ever-changing market, and your peace of mind.If there's anyone who deeply understands how to navigate such financial undertakings, it's none other than our guest for today, Codie Sanchez. Codie is the founder of Contrarian Thinking and co-founder of Unconventional Acquisitions––two companies that aim to help individuals create long-term sustainable wealth through practical, unconventional means and small, service-based business acquisitions.In this episode of Perfectly Mentored, Codie Sanchez shares her wisdom on small service-based business acquisitions and she and Jason discuss the current state of the economy and business landscape.Topics Covered Who is Codie Sanchez? [01:21]Small service-based business acquisitions in the post-pandemic world? [2:56]How can people buy small service-based businesses? [05:02]How long should ready-to-sell business owners stay on board? [7:32] Where can people find businesses that are potentially for sale? [8:55]What's going on with today's Great Resignation phenomenon? [11:43]The future of the economy? [16:45]Building a recession plan? [21:10]About the Investor Operating System (IOS) [30:43]Want to work with Jason one-on-one? Click HereConnect with Codie Sanchez:InstagramFacebookTwitterTikTokLinkedInNewsletterYouTubeConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube
Today's episode of the GaryVee Audio Experience is from Jason Portnoy's "Perfectly Mentored" podcast! We discuss why building self-esteem in our kids without delusion is so important, why I stopped using the word "hustle", self-awareness around big dreams, listening to the pulse of the consumer, what really messes up 20 year olds, why there's no such thing as fast success and much more! Enjoy! Let me know what you thought! For more on Jason Portnoy: Instagram: @jasonportnoy Website: jportnoy.com Tiktok: @jasonportnoy YouTube: YouTube.com/Jasonportnoy Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter
In his highly-anticipated return to the Perfectly Mentored podcast, THE GaryVee joins Jason Portnoy to provide some sage-level advice to help all our lucky listeners thrive in all aspects of life. It really doesn't get any better than this! Gary Vaynerchuk is nothing short of a superstar in the entrepreneurial world. He's the chairman of VaynerX, a modern-day media, and communications holding company, and is also the active CEO of VaynerMedia, a full-service advertising agency that works with Fortune 100 clients. Aside from that, he is the founder of VeeFriends, a successful NFT project, a best-selling author, an international speaker, and an investor. Topics Covered Difference between self-esteem and coddling? [0:58]How to be authentic in your content? [15:33]Why do some people post consistently but don't grow? [19:00]How would you build a business today with just your knowledge and no contacts, reputation, or money? [23:08]What's your advice for brands heading into this recession? [35:12]What's the impact on the NFT and crypto space heading into this recession? [39:09] What are your thoughts about cancel culture and what's happening to people like Andrew Tate? [40:50]Want to work with Jason one-on-one? Click HereConnect with Gary Vaynerchuk:InstagramTwitterTikTokConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube
In this episode of The Perfectly Mentored podcast's weekly Q&A Show, Jason is LIVE again and touches upon a variety of topics, such as how to get customer testimonials, is there such a thing as a ‘stupid' question, and his pet peeves.If you're looking for some answers to your own questions, just send them in. We might just feature them in our next episode!Get notified when Jason goes live and submit your questions by CLICKING HERETopics Covered What's your pet peeve? [1:00]What percentage of my budget should I be spending on top of funnel on Facebook vs retargeting? [3:33]Are podcasts a good way to grow your business? [8:40]I'm starting a new high-ticket program. What's the best way to bring in new people and get testimonials? [12:14]I'm a one-woman show, making good money. But do I need to hire more people?[16:34]Is there such a thing as a ‘stupid' question? [18:45]What do you usually eat for breakfast? [22:09]Want to work with Jason one-on-one? Click HereConnect with Jason Portnoy:InstagramTwitterTikTokYouTubeLinkedInWebsiteConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookLike the episode? Watch and support us on YouTube
In this episode of The Perfectly Mentored, Jason goes LIVE again and shares everything from online ads and landing pages to growing a business from scratch and even his favorite TV shows! Trust us, you wouldn't want to miss this one! And if you're looking for some answers to your own questions, just send them in. We might just feature them in our next episode!Get notified when Jason goes live and submit your questions by CLICKING HERE Topics Covered What's the best way for me to use online ads to get people to come in and fill up a restaurant? [1:42]What's the most important thing you look for when taking on a client in your agency or coaching program? [4:07]What are the most important parts of a landing page? [6:40]Best tool for spying on competitor's ads? [9:25]I don't have enough money to spend on online ads, but I want to grow my business. What should I do? [11:52]If you had no money and had to start from scratch, how would you get your first client? [13:53]What's your favorite TV show of all time? [16:15]I have a client that just keeps hitting the same points and is unhappy and keeps telling us to do better, even if we can prove results are there. Help! [18:45]What's the hardest sales objection to handle? [21:53]Want to work with Jason one-on-one? Click HereConnect with Jason Portnoy:InstagramTwitterTikTokYouTubeLinkedInWebsiteConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookLike the episode? Watch and support us on YouTube
In this episode of The Perfectly Mentored, Jason is back with his LIVE Q&A Show.Jason answers questions about why investing in online advertising pays off, the hottest tools his tech stack, why content creation doesn't always need creativity when to fire or educate a client, why Facebook is still an excellent platform for marketing, and what he'd want to be famous for (he used to play electric bass!). Trust us, you wouldn't want to miss this one! And if you're looking for some answers to your own questions, just send them in. We might just feature them in our next episode!Get notified when we Jason goes live and submit your questions by CLICKING HERE Topics Covered What do you see as the biggest mistake people make when starting online ads? [1:29]What is your agency tech stack? [4:36]I want to create more content, but I don't know what I should be posting about. [9:05]How do you handle difficult clients? [11:59] Why are you so into Facebook ads when everyone else is abandoning ship? [15:47]If you could be a celebrity, what industry would it be in? [19:06]Want to work with Jason one-on-one? Click HereConnect with Jason Portnoy:InstagramTwitterTikTokYouTubeLinkedInWebsiteConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookLike the episode? Watch and support us on YouTube
Jason Portnoy is a successful entrepreneur and financial guru who has helped other entrepreneurs grow their businesses. His top-ranked podcast "Perfectly Mentored" has featured Gary Vaynerchuk, Randi Zuckerberg, Daymond John, Grant Cardone, Rebecca Minkoff, and many more. In this episode, we discuss the importance of mentorship, how life insurance helps you become your own bank, real estate, bitcoin, the best financial books to read, and everything related to finances.
Jason Portnoy is a successful entrepreneur and financial guru who has helped other entrepreneurs grow their businesses. His top-ranked podcast "Perfectly Mentored" has featured Gary Vaynerchuk, Randi Zuckerberg, Daymond John, Grant Cardone, Rebecca Minkoff, and many more. In this episode, we discuss the importance of mentorship, how life insurance helps you become your own bank, real estate, bitcoin, the best financial books to read, and everything related to finances.
Online marketing is a complex landscape with various layers to familiarize yourself with. And, yes, it's not going to be easy. But if you want to grow your business and keep up with your competitors, then this is something you'll have to figure out soon. Fortunately, you won't have to do it alone because Justin Brooke is here to guide you through the process! In his highly-anticipated return to the Perfectly Mentored podcast, Justin Brooke and Jason share valuable online marketing tips and insightful career advice for all our lucky listeners. You won't want to miss this! Topics Covered How has the online marketing landscape changed over the last couple of years? [1:36]In your eyes, what's going on around ‘attribution'? [5:32]How much do you see people complaining about things that are out of their control compared to those doing something? [10:00]How would you tell clients to hold agencies accountable? [14:01]Since advertising costs are rising, what are your top 3 or 5 tips for lowering them? [16:46]What's not going to change? [21:46] What are you very bullish on right now? [25:30]How are you retargeting or tracking people on third-party websites like Medium, Youtube, or Facebook? [31:04]What do you think the future holds for online marketing, at least in the next few months? [31:51] What makes you have ‘sticking power' compared to other people who seem ‘scammy'? What are they doing differently from you? [33:39]What's your advice for business owners navigating the next 6 to 12 months and for media buyers just entering this space? [41:15] Facebook ads are dead. Myth or fact? [43:19]You must diversify on all channels. Myth or fact? [43:52]Content is king. Myth or fact? [44:29]The most important part of marketing is copywriting. Myth or fact? [44:37]Organic is dead. Myth or fact? [45:34]You cannot build a business without paid advertising. Myth or fact? [45:45]SEO is a good investment for a business. Myth or fact? [47:09]Want to work with Jason one-on-one? Click HereConnect with Justin Brooke:FacebookLinkedInWebsiteConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramLike the episode? Watch and support us on YouTube
A podcast, within a podcast - listen to this original podcast, Perfectly Mentored with Jason Portnoy, where Jason interviews me, Tori Kruse! We talk about becoming your authentic self, imposter syndrome, limiting beliefs, setting healthy boundaries and everything in between. I even dive into an impromptu coaching session with Jason as he struggles to find his "Why." Follow Jason Pornoy Podcast: Apple Podcast Instagram: https://www.instagram.com/jasonportnoy/ Website: https://jportnoy.com/ Are you ready to develop and unleash your relentless confidence? Join The Unexpected Women's Academy with LIVE personal development and business training from Tori Kruse and FREE group coaching for only $29/month. Click here to register: https://torikruse.mykajabi.com/offers/je2nzr8L Follow Tori Kruse: Instagram: https://www.instagram.com/misstorikruse/ Facebook: https://www.facebook.com/misstorikruse Twitter: https://twitter.com/MissToriKruse LinkedIn: https://www.linkedin.com/in/torikruse/ Podcast: https://apple.co/2LHbyq4
The Marketing Plan Podcast Episode 2All Advertising Works: All Access With Jason Portnoy Jason Portnoy is an experienced ad manager. He and his agency successfully manage more than $50M in ad spend for their clients. In this episode of The Marketing Plan Podcast, All Advertising Works, Jason talks about the misconceptions about advertising, why some people say "[INSERT AD PLATFORM HERE] advertising just doesn't work for me" and why that's just an excuse. As a business owner, it's important to be top of mind. You need to build trust and credibility. Jason gives you tips on how you can use social media to build that trust so when consumers/clients NEED a company like yours, YOU are the one they contact. You'll also discover the number one reason businesses fail with advertising and why your offer is so important to your advertising success. (Surprise: 75% of what it takes to make your online ads successful has NOTHING to do with the platform.) You'll also learn about the whole purpose of an ad -- and it's probably NOT what you think...And there's so much more valuable information in our conversation! If you want your social media marketing to be successful, this is a must-listen-to episode! Watch the video of the podcast on https://www.youtube.com/channel/UCD8KzdFDDQGFc4A2-Sxi5zw (The Marketing Plan Podcast YouTube Channel) About Jason Portnoy Jason Portnoy is the founder of JPORT Media, an online marketing agency with over $30M in managed ad spend. Jason is also a speaker and consultant in the digital marketing space. He is a regular contributor for Entrepreneur Magazine, Addicted2Success, Thrive Global and other publications. Jason is also the creator of the acclaimed https://perfectlymentored.com/ (Perfectly Mentored podcast), whose guests have included Gary Vaynerchuk, Daymond John, Randi Zuckerberg, Grant Cardone, Russell Brunson and others. How to Contact Jason: https://jportmedia.com/ (https://jportmedia.com/) https://jportnoy.com/ (https://jportnoy.com/) Be sure to check out Jason's coaching/training programs! Facebook: https://www.facebook.com/iamjasonportnoy/ (https://www.facebook.com/iamjasonportnoy/) Twitter: https://twitter.com/jasonportnoy (https://twitter.com/jasonportnoy) Instagram: https://www.instagram.com/jasonportnoy/ (https://www.instagram.com/jasonportnoy/)
In this episode, we've invited a highly sought-after digital marketer and celebrity entrepreneur. His name is non-other than Jason Portnoy. Jason is the founder of JPORT Media, a results-driven online marketing agency with over $30M in managed ad spend. Jason is a sought-after speaker/consultant in the digital marketing space. He has spoken on stages across the world and is a regular contributor for Entrepreneur Magazine, Addicted2Success, Thrive Global and has been featured in many other publications. Jason is also the creator of the acclaimed Perfectly Mentored podcast, whose guests have included Gary Vaynerchuk, Daymond John, Randi Zuckerberg, Grant Cardone, Russell Brunson, Rebecca Minkoff and many more. People pay him and his agency to run their online marketing and consult with them where he's helped scale multiple businesses to 7 and 8 figures and generate over $100M thanks to his guidance. Top 3 Value Bombs: 1) How you can build businesses around podcasting 2) How you can market yourself so that people know your existence 3) How you can network and get mentored by established celebrity entrepreneurs Learn more about Jason: Website: https://jportnoy.com/ Facebook: https://www.facebook.com/jportnoy Instagram: https://instagram.com/jasonportnoy Linkedin: https://www.linkedin.com/in/jason-portnoy Learn more about Rayson: Facebook: https://www.facebook.com/Raygacy/ LinkedIn: https://www.linkedin.com/in/raysonchoo Instagram: https://www.instagram.com/raygacy/ Clubhouse: https://www.clubhouse.com/@raygacy Want to learn how to brand yourself and interview other successful people, book a call with me here: https://calendly.com/raysonchoo/30min Missed the other episodes- Subscribe on Itunes: https://podcasts.apple.com/.../the-raygacy-show/id1435706344 Join The Tribe of Raygacy: https://t.me/theraygacyshowfamily If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Thank you! --- Send in a voice message: https://anchor.fm/theraygacyshow/message
Find more about Jason Portnoy and his work in the links below:Instagram: https://www.instagram.com/jasonportnoy/?hl=enWebsite: https://jportnoy.com/JPort Media Website: https://jportmedia.com/LinkedIn: https://www.linkedin.com/in/jason-portnoy?originalSubdomain=caTwitter: https://twitter.com/jasonportnoy?lang=enTune in to his Podcast here: https://perfectlymentored.com/ Jason Portnoy has leveraged social media and digital marketing to grow his first business, True Rivalry, into a presence in over 250 retail stores across North America, with celebrity fans and appearances on TV shows and movies. He then launched his agency JPORT Media to help clients build their brands, grow their businesses, and drastically increase their exposure and revenue. JPORT Media is now a 7-figure agency that has generated over $100M in revenue for their clients. He launched The Market Domination Method™, a coaching program designed to teach people the fundamental skills of building, growing, and scaling their brand and business. Our guest is also the host of the top-ranked podcast Perfectly Mentored where he interviews some of the biggest names and industry leaders on the planet. People like: Gary Vaynerchuk, Randi Zuckerberg, Daymond John, Grant Cardone, Rebecca Minkoff and many more. He has been featured on radio, in magazines, and newspapers — as a social media marketing and entrepreneurial thought leader. He's also a regular contributor for Entrepreneur Magazine, Addicted2Success, Thrive Global, and The Good Men Project. Subscribe and Follow the podcast for updates on:Youtube: https://www.youtube.com/channel/UC6eM...Website: https://www.thefirstgenerationspodcast.com/Instagram: https://www.instagram.com/FirstGenera...
Buck Wise has a long history in both traditional and digital marketing. At the age of 17, Buck began a lifelong pursuit into the realms of content, distribution, and marketing. This led him to join the world’s largest advertising group, WPP, where he headed the global teams responsible for driving innovative campaigns for brands such as Google, Starbucks, and Nike, with a sharp focus on digital, AI, voice, data, technology consulting, education, and connection.On this episode of the Perfectly Mentored podcast, Buck and Jason take us on a journey across the continuously evolving world of marketing, where building connections and having the right mindset for success are paramount.Topics Covered:Who is Buck Wise? [0:17]You mentioned there’s a business, it's not just marketing and ROI, there’s P&L involved—how did they mesh that together or how do those worlds combine? [8:35]Coming from WPP, talk to me about the cultural chain and how important that is. [12:39]I talk about how important access is to people. You’re now on a private jet, with downtime, with arguably one of the best business scalers of all time. What are some of those key lessons you’ve learned? [17:21]What are you finding in terms of patterns of what businesses are doing right and what you find as a pattern of people doing wrong? [23:09]What are some of the biggest mistakes some of these companies are coming in with in regards to marketing? [24:55]What are some things that are working with those big global brands that can be applied to SMBs? [27:07]So on the other side of marketing, on the different components to it, how important is building a brand and branding for success, you know, the need to become your own platform? [30:45]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Buck WiseInstagramConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE
Benton Crane is the CEO of Harmon Brothers, the advertising agency behind some of the most viral ads in Internet history. The Harmon Brothers team has masterminded advertising campaigns for Poo~Pourri, Squatty Potty, Purple, FiberFix, ChatBooks, and many more. The agency's advertisements have generated over 1.5 billion views and more than $400 million in revenue. Jason Portnoy is the Founder and CEO of JPORT Media, a full-service digital marketing agency that helps businesses unlock their potential online. Jason is also the Host of Perfectly Mentored, a podcast designed to be your in-pocket mentor. He has featured renowned guests such as Gary Vaynerchuk, Daymond John, Grant Cardone, Ryan Deiss, and many other legends. In this episode… What is the biggest mistake that high-growth ecommerce brands are making right now? According to advertising experts Benton Crane and Jason Portnoy, it's that many brands choose only one of two types of advertising: direct response marketing or traditional branding. Not only is this binary thinking holding you back from success, but it may actually be detrimental to your business in the coming years. With imminent changes in digital advertising and paid media as a result of iOS 14, Benton and Jason suggest that it may be time to bridge the gap between advertising that generates ROI and advertising that builds your brand. So, what exactly can you expect from the future of marketing, and how can you ensure that you stay in business when it happens? Discover what the future of digital advertising holds in this episode of the eCommerce Profits Podcast as Joshua Chin interviews Jason Portnoy, Founder and CEO of JPORT Media, and Benton Crane, CEO of Harmon Brothers. Together, they discuss the importance of mentors when building a business, how to bridge the gap between advertising for ROI and building brand equity, and what to expect from iOS 14 and other changes to paid media. Stay tuned for more!
Today on the podcast we are joined by Jason Portnoy. Jason is a Montreal, Canada based entrepreneur, CEO and founder of JPORT Media - a full service media agency. Prior to that he founded and ran the popular clothing brand True Rivalry and was mentored by the likes of Shark Tank Shank and FUBU founder, Daymond John. Jason has been featured in places like Fox, NBC, CBS, Forbes, Shopify, and more!WHAT WE TALKED ABOUT2:03 - Growing up in Montreal as a Montreal Canadiens fan and going to school to be a lawyer13:21 - Starting his clothing company, “True Rivalry”21:49 - Getting mentored by Shark Tank ‘Shark’ and FUBU founder Daymond John31:51 - “Just Ask”: The secret to how Jason got mentored by Daymond John, pro athletes & celebritieswearing his clothes, and industry leaders on his podcast40:33 - Making the decision to close down True Rivalry48:23 - Starting and growing his marketing agency “JPort Media” and why the process sucks1:02:46 - How GaryVee convinced Jason to start a podcast and then interviewing Gary on his show1:17:01 - Growing his personal brand1:24:39 - Wrap up questionsFOLLOW JASONhttps://jportnoy.com/Instagram - @JasonPortnoyTwitter - @jasonportnoyYouTube - Jason PortnoyFOLLOW PERFECTLY MENTOREDhttps://perfectlymentored.com/Instagram - @PerfectlyMentoredFOLLOW JPORT MEDIAhttps://jportmedia.com/instagram - @JPortMediaFOLLOW JACOBYouTube - Jacob KellyVlogs - Jacob KellyInstagram - @TheJacobKellyTikTok - @TheJacobKellyhttps://www.jacobkelly.ca/Twitter - @TheJacobKellyLinkedIn - Jacob KellyFOLLOW MY SOCIAL LIFEhttps://www.jacobkelly.ca/mysociallifeYouTube - My Social Life Instagram - @MySocialLifePodcasthttps://mysociallifepodcast.comFOLLOW TRUFANhttps://www.trufan.ioInstagram - @Trufan.ioTwitter - @Trufan_ioLinkedIn - TrufanMUSICSong: Tough Love - Joakim Karudhttps://soundcloud.com/joakimkarudhttps://www.facebook.com/joakimkarudmusichttps://www.youtube.com/user/JoakimKarudMusic from SoundcloudMusic provided by RFM:https://youtu.be/jaoStyAQN4o
So you've got the single best product on the earth, am I right? You slap it on an Amazon page, maybe a Shopify site—and wham bam, that's business baby!! Or, wait, is it? Have no fear, digital marketing expert Jason Portnoy is here. In 2009 Jason got his start in business as the founder of tee-shirt company, True Rivalry. After discovering that his true passion lay in marketing, he founded marketing agency JPORT Media, for which he serves as CEO today. Jason is the host of Perfectly Mentored podcast, as well as the author of Three Easy Digital Marketing Strategies to Grow Your Business.On this episode of End Hype: Product Entrepreneurship for Impact, host Callye Keen and Jason discuss the pros and cons of selling on Amazon, crafting incredible sales offers, and the changing business landscape of 2021. Join Callye and Jason for an expert's back-to-basics lesson in digital marketing. What You'll Learn:The three tried and true methods for growing your business—in any industryWhen to not develop a productWhat Jason sees as the number one most important business strategy in 2021Favorite Quote:“If you have the best product, and you really believe you could do big, big damage or think the world benefits from what you have, and you're better than all the other options. Then, I mean, you're just letting yourself down by not investing in yourself.” — Jason PortnoyConnect With Jason:https://perfectlymentored.com/ (Perfectly Mentored Podcast)https://www.facebook.com/perfectlymentored/ (Facebook)https://twitter.com/jasonportnoy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter)https://www.instagram.com/PerfectlyMentored/ (Instagram)https://www.linkedin.com/in/jason-portnoy/?originalSubdomain=ca (LinkedIn)https://jportnoy.com/ (jportnoy.com)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.
Leveraging podcasts for your business can be extremely lucrative—if you know how to do it right. In this episode, founder of JPORT Media and host of the Perfectly Menotred Podcast Jason Portnoy explains how to use a podcast to build authority, relationships, and your ecommerce or service-based business. Listen to learn Jason’s experience with ecommerce during COVID-19, why you don’t need the *best* guests as your first few podcast episodes and get the scoop on the new social platform Clubhouse. RESOURCES MENTIONED IN THIS EPISODE Perfectly Mentored Podcast Jason on Instagram Jason on Twitter Jason on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
If 9 out of 10 small businesses fail, how do you make sure your business is the one that succeeds? There's no perfect way to run and grow your business - but there are people out there who have cultivated some strong practices you need to know about. Jason Portnoy is the founder and owner of JPORT Media, an agency that helps businesses blow up their online presence and grow their exposure to refine their digital marketing strategy and attract and convert more clients. On this episode of Underdog Empowerment, Jason and Zach sit down together to jam on how Jason bucked tradition and fought his way through to owning a successful agency, building strategies for the long game, the shifts that put rocket fuel into Jason's podcast (and his marketing in general), and how to put your goals in context so you can reach unstoppable growth. Tune in for no-bullshit entrepreneurship advice that no one else has enough spine to tell you. Show Notes: https://underdogempowerment.com/jason-portnoy Get More Involved: Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Free A-to-Z roadmap on launching a top-shelf podcast: https://underdogempowerment.com/roadmap Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Subscribe On YouTube: https://underdogempowerment.com/youtube
Jason takes a moment to lay out what to expect this week with Perfectly Mentored.
How often do you look outside the marketing box for inspiration? There is a wealth of books on marketing and strategies and so forth, but often, the most effective strategies may be found in other arenas of entertainment or politics. And once you fundamentally understand the psychology behind those golden strategies, it’s amazing how patterns begin to emerge in the people you see every day. Curt Maly is a speaker, entrepreneur, and CEO of Black Box Social Media, LLC, a digital marketing agency and training company that focuses on helping mission-based businesses to expand their reach and scale-up through unique and creative digital marketing campaigns. On this episode of the Perfectly Mentored podcast, Curt and Jason shed some light on the right way to use propaganda, Curt’s legendary BELT Method and the psychology of marketing online, and lessons from the way companies like Apple and Facebook get us addicted to their products. Tune in for a perspective on genius marketing that you won’t find anywhere else. Topics Covered: Who is Curt Maly? [00:15] How do you view propaganda? [02:40] What role does emotion play in Trump’s marketing? [05:08] Any tips on using Facebook Live to reach your people? [08:13] Do you often see problems with consistency in people marketing online? [12:54] How can I use propaganda to my advantage? [15:40] What is the belt method? [19:11] What does playing the long game in marketing mean to you? [22:50] How does psychology play into the way you market? [24:57] Do you tailor your creative to specific parts of the customer journey? [28:39] What metrics are important to you? [34:15] What’s the value of engagement on posts? [37:16] Have you met anyone for whom your method doesn’t work? [40:36] What can we learn from the way Apple gets us addicted? [43:39] What is the Facebook Breakdown Effect and why is it important? [44:53] How can people reach you? [50:14] Connect with Curt Maly thebelt.live Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
Sales is one of those skill sets that gets preached about a lot - mostly by people who are only average at it. Want to be better than that? Bypass the tactics and get back to the fundamentals. Cole Gordon owns a sales recruitment & training agency helping entrepreneurs delegate sales calls so they can scale their companies to multiple 7-figures. He has done over $5M in sales in the past 2 years (averaging 400k+ in yearly commissions) as a full-time sales rep selling to industries such as coaching, consulting, digital agencies, real estate, mortgage, financial services, insurance, and more. On this episode of the Perfectly Mentored podcast, Cole and Jason jam on what it takes to ace your sales, including the pieces that need to line up (for you and for your prospect), how to structure your content, offers and even your own mind, and taking inspiration from others to develop your unique voice and sell the way only you can. Tune in to clear up all your sales struggles and gain the confidence you need. Topics Covered: How did Cole Gordon become who he is today? [00:15] Can everybody be good at sales with enough work? [05:23] How can people become better at sales every day? [07:47] Is congruence an important part of making the sale? [11:29] What are your tips on proper lead generation? [13:46] Is there a difference between selling on- and offline? [15:23] What are the seven beliefs involved in closing a prospect? [17:20] If everything else lines up, how do you instill the willingness to buy? [19:46] What’s the formula for a solid organic content strategy? [20:41] Do you put a call to action on every post you make? [25:56] Tell us more about the framework for a successful free consult call? [27:09] How do you get into the best possible mindset for sales? [34:12] For someone operating in a saturated market, what’s your approach to competition? [37:38] What’s the best approach when price gets brought up? [42:06] Why Cole’s specific language will not work for you [44:48] What is contrast selling and how do you use it? [46:25] Who are the people who have inspired you the most? [49:50] How can we connect with you? [52:51] Connect with Cole Gordon 7 Figure Selling Secrets on Facebook Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
It’s hard to even open your phone anymore without coming across a headline or post on social media that hurts or makes you angry. And it can be an overwhelming feeling, knowing that there’s so much bad in the world. What could one person possibly do about all the hate? Corey Fleischer is the founder of the #ErasingHate movement which locates and eliminates hate speech graffiti for free (worldwide), stopping the cycle of hate, one hate speech at a time, by educating and inspiring our communities. On this episode of the Perfectly Mentored podcast, Jason and Corey dive deep on Corey’s evolution into someone who proactively stands up to hate, and how everyone can do the same, dealing with the mixed reactions of people who either don’t understand you following your passion or actively oppose you doing so, and how you can build something bigger than you that leaves a positive mark on the world. Listen in to learn more about fighting hate in a world that seems to struggle with it more than ever. Topics Covered: Introducing Corey Fleischer? [00:15] Does the amount of hate you’ve seen shock you? [04:14] What’s your advice to anyone scared to stand up and take action? [06:25] How do you reconcile your “why” with your finances? [09:01] What do you say to people who are afraid and don’t know what they want to do in life? [12:42] Thoughts on your loved ones coming around to accept your choices [17:35] When did you begin to see the #ErasingHate movement becoming bigger than you? [20:44] Why do you think #ErasingHate has caught on so well? [26:06] What’s your guidance for people who want to build something bigger than themselves? [29:24] How do you deal with the hate you get for what you do? [32:26] Shutting out the outside feedback around you [37:41] How can people reach the #ErasingHate movement or connect with you? [42:49] Connect with Corey Fleischer Facebook Instagram Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
Simply doing the work has fallen by the wayside in the age of Internet “gurus” and dime-a-dozen online marketers. It’s rare to see service providers who are committed to constantly improving their own skillset to get results for their people. And when you find such a person, it’s in your best interest to listen up. Emily Hirsh is a leading Digital Marketing Strategist, young entrepreneur and founder of Hirsh Marketing, one of the fastest-growing digital marketing agencies that is responsible for over $90 million (and counting!) in client revenue generated. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process. On this episode of the Perfectly Mentored podcast, Emily and Jason jam on the commitment to perfecting the way you serve your clients (rather than making wild claims you can’t back up), candidly walking clients through expectations, systems and the work they need to do, and crafting a knockout brand and consistent, exceptional Facebook ads. Tune in for hard-hitting strategies from an expert with the track record to prove them. Topics Covered: Who is Emily Hirsh? [00:15] How did you get all the clients you have so quickly? [02:13] What’s your take on the ethics of selling and the “gurus” on the Internet? [03:41] What is the Hirsh process? [05:13] How important is foundational knowledge vs. tactics? [06:30] Has all your experience doing audits made you a better businessperson? [08:49] What was your first hire, and who do you recommend others hire first? [09:37] For other companies, do you recommend contracting out? [11:30] What do you tell clients who want a huge return instantly? [12:31] How do you reconcile the risk of selling online with all its unreliable variables? [13:49] Was the choice not to brand yourself a “guru” deliberate? How did you manage it? [15:24] How do you handle the fact that you can’t personally deal with every client? [18:13] Have you come across a business where your process wouldn’t work? [20:44] What’s the biggest problem local businesses with limitations face in Facebook ads? [21:47] What makes a business qualified or unqualified to work with you? [23:04] How did you get to (and how do you maintain) your 95% retention rate? [26:42] How do you approach the subject when a client’s offer needs to be reworked? [28:19] What’s the perfect recipe for a personal brand? [29:22] Any advice on the concept of getting wrapped up in vanity metrics? [31:12] What are your top 3 tips on how to run really great Facebook ads? [31:52] How do you prioritize copy, creative and call to action? [33:55] How can people contact you? [35:12] Connect with Emily Hirsh Hirshmarketing.com Hirsh Marketing Underground Podcast Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
COVID-19 has made the already-tough path of entrepreneurship nearly impossible. But the only person stopping your growth is you - put the focus on delivering value and learning from your many mistakes and watch your business thrive, coronavirus or no. Dee Deng is the co-founder and CEO of Right Hook Digital, an ecommerce growth & performance marketing agency that manages millions in ad spend for their growth clients across Australia and the USA. Obsessed with "delivering wow," Dee leads his agency team of 50 while traveling the world sharing his team's learnings & insights and educating brand owners on how to scale profitably and sustainably. Most recently, Right Hook has been listed as one of Australia's Fastest Growing Companies of 2019/2020 by the Australian Financial Review. On this episode of the Perfectly Mentored podcast, Jason and Dee break down the mechanics of a high-functioning and fast-growing business, approaching Internet marketers with a grain of salt (and helping clients do so, too), and what it takes to be an effective leader and mentor in a time of crisis like the pandemic. Listen in for a much-needed dose of reality and solid, grounded wisdom in a currently confused world. Topics Covered: Who is Dee Deng? [00:15] Why is risk the common factor in the marketing industry? [03:32] How much of your incredibly accelerated scaling was done on the fly? [06:52] What's your advice for those who are stuck in place? [07:55] Where's the balance between not waiting around and making sure your people have a checklist? [09:35] As a solo entrepreneur, what's the first hire? [11:01] How did you learn to let go of some control? [12:22] What's the secret to being the boss who gives value, but not the one who just hangs around? [14:28] How does Right Hook approach employee training? [17:15] Are entrepreneurs who expect a life of easy luxury on the right track? [19:25] Is "no" a good motivator? [23:33] Why does marketing attract fake experts? [26:11] How do you help clients sift through the BS? [28:27] What does each client need to be educated on? [32:13] How did your leadership discuss plans for COVID-19? [35:56] What advice do you have for leaders facing a crisis? [41:34] How much are you telling your employees right now? [43:38] Why is growth important to you while the world is in turmoil? [44:42] Is selfishness sometimes a good thing? [46:04] Wrap up [47:46] Connect with Dee Deng Twitter LinkedIn Instagram Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
Professional fighters are known for their ability to take a hit and bounce back, and persist until victory. There's a lesson there for entrepreneurs, too. Ariel Helwani is a mixed martial arts (MMA) reporter whose work appears across ESPN's many platforms. The award-winning journalist joined ESPN in June 2018 to cover MMA and has gone on to play several roles there, including: co-host of the weekly MMA program "Ariel & The Bad Guy," host of the ongoing livestream and podcast "Ariel Helwani's MMA Show" and reporter for MMA across ESPN digital media and television platforms. Helwani has been covering MMA professionally since 2006 and he is an eight-time winner of "MMA Journalist of the Year" at the World MMA Awards and a previous contributor to MMA coverage for Fox Sports and NBC Sports. On this episode of the Perfectly Mentored podcast, Jason and Ariel lay out the reasons behind some of Ariel's boldest career moves, keeping a resilient and positive mindset even in the face of extreme challenges, and the most vital tips for doing legendary work on camera. Join in for a fresh take on mindset and interpersonal strategy from the best around. Topics Covered: Who is Ariel Helwani? [00:15] How did you get from Point A to Journalist of the Year? [01:50] What advice do you have for facing competition? [11:13] Was the pivotal decision to leave your job after a week the product of impulse or self-awareness? [13:26] What was your motivation to start dressing differently? [16:20] How did you stay positive despite setbacks? [17:57] When does the “chip on your shoulder” become dangerous? [22:15] Has the sparkle worn off of being on ESPN? [23:32] How do you handle swallowing your pride and maintaining your mindset to cover a sport that treated you badly? [29:17] Following that, how do you keep from taking things personally? [36:55] What advice do you have for those who want to perform well in front of a camera? [38:46] Do you still get nervous? [41:18] What's next for you? [43:03] Did this interview measure up to the big leagues? [45:38] How do you toe the courtesy line when interviewing fighters? [47:08] Wrap-up [49:28] Connect with Ariel Helwani Twitter Instagram Ariel Helwani's MMA Show Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
Branding is the entrepreneur's jigsaw puzzle. You need the right pieces in the right places and in the right number. How do the giant names do it all so flawlessly? Well, did you ever wonder who's behind the personal brand for Gary Vaynerchuk, for instance? Andy Krainak is the Brand Director for VaynerMedia, the man responsible for funneling Gary's ideas and inspirations into high-performing, optimized content across several channels - all of which works together to grow the GaryVee brand. On this episode of the Perfectly Mentored podcast, Andy and Jason dig deep into mastering new platforms for content and branding, the vital importance of knowing yourself and following your own strategies for growth, and the tactical details that Gary Vee uses to turn his content to gold (no matter where it gets posted). Tune in for a rare opportunity to learn from one of the brilliant minds behind the Gary Vee brand. Topics Covered: How did Jason and Andy meet? [00:15] What does Gary Vee's Brand Director do? [01:55] How did the journey go from when you started with the team till now? [02:49] Has curiosity played a big role in your growth? [06:03] What's the process like when you have to master a new platform? [07:27] Is Gary's experience on a new app different than someone else's? [09:26] How do you get past the fear of failure? [12:19] Is there room to make mistakes on a team as important as Gary's? [13:36] Can we hear more about the hiring process for your team? [15:36] How does a business owner know who to follow and how to strategize? [17:13] Is Gary very different off-camera? [18:33] What are the most important things to know about brand building? [21:05] Should everyone be everywhere online? [23:56] What are the best platforms right now? [24:47] Is paid or organic the way to go? [26:57] How does knowing yourself determine where you show up? [30:00] How often should I be posting? [30:57] What does "quality" actually mean for content? [32:19] Which KPIs are you watching? [34:08] How do you prioritize different parts of the content? [36:29] Any tips for performing well on Instagram, TikTok and LinkedIn? [37:33] Is Facebook dead? [41:45] Any top-secret tools to recommend? [42:44] How do you keep your finger on the cultural pulse? [44:02] Want to get more expertise? [45:19] Connect with Andy Krainak LinkedIn Twitter Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
As hard as it might be to believe, the pandemic we’re experiencing brings opportunities with it, not just tough times - but you’re going to need some inside expertise to make your new ecommerce venture thrive. Harley Finkelstein is an entrepreneur, lawyer, and the Chief Operating Officer (COO) of Shopify. He founded his first company at age 17 while a student at McGill and went on to complete his law degree and MBA at the University of Ottawa, where he co-founded the JD/MBA Student Society and the Canadian MBA Oath. Harley is an Advisor to Felicis Ventures, and one of the "Dragons" on CBC's Next Gen Den. Recently, he received the Canadian Angel Investor of the Year Award, Canada's Top 40 Under 40 Award, and was inducted into the Order of Ottawa. From 2014 to 2017, Harley was on the Board of the C100, and in December 2017 he was appointed for a 5-year term to the Board of Directors of the Canadian Broadcasting Corporation (CBC). On this episode of the Perfectly Mentored podcast, Jason and Harley dive deep on putting the necessary tools and power to succeed in retail in the hands of small businesses, how to understand and effectively reach your ideal customers, and keeping your customers around with a dose of qualitative insight. Tune in for actionable advice at every level, from a true legend in his industry. Topics Covered: Who is Harley Finkelstein? [00:15] How did the entrepreneurial journey start for Harley? [02:24] Where does luck figure into business? [09:00] How does discomfort promote growth? [11:01] Why is it important to level the retail playing field? [13:10] Is it wrong to want to build an empire? [16:59] What’s the low-down on the Shopify fulfillment network? [19:18] How vital is it for customers to get that they need to own their brand? [23:31] Is multichannel the way to go right now? [26:17] How can I best communicate with my customers? [30:39] With more Shopify stores open now, how many become successful? [32:19] Where are the opportunities in the ecomm space at the moment? [37:29] What’s the difference between “scrappy” and “sloppy”? [41:25] Where is ecomm now, and where is it going? [47:31] How will travel and tourism change going forward? [48:29] What are stores using to track and understand their ideal demographic? [50:01] How do you scale what you cannot measure? [51:24] Which apps are must-haves for the beginner Shopify store? [53:26] How can I get more involved? [55:09] Connect with Harley Finkelstein Harleyf.com Twitter LinkedIn Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
Becoming truly great at marketing - and the moving parts and disciplines that surround it - requires a lot more than laser focus. At the end of the day, it is the well-rounded individual with a view of the big picture that winds up on top. Ryan Deiss is an entrepreneur, bestselling author, and one of the most sought-after and dynamic speakers on marketing in the world today. He is also the founder and CEO of several companies, including The Scalable Company, DigitalMarketer.com and Recess.io. Alongside his other endeavors, Ryan serves as the host and founder of Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Over the course of his career, Ryan has introduced and popularized many of the digital selling strategies that modern companies now take for granted. On this episode of the Perfectly Mentored podcast, Jason and Ryan discuss weaving together the fundamentals of marketing and strong copy with the latest technology and techniques, keeping humanity at your center as you grow, the golden rules of email marketing, and continually improving yourself so you can lead, not absorb. Listen in for an instant advantage in your marketing. Topics Covered: Who is Ryan Deiss? [00:15] What is a 10x Marketer? [01:10] Why Does "T-Shaped" Marketing Matter? [03:05] How Do I Navigate Channel Attribution? [06:25] What Do Relationships Mean to a Growing Brand? [08:50] Why is It Sometimes So Hard for Marketers to Market Like Humans? [11:50] How Do Emails Factor into Up-to-Date Marketing? [14:35] Are Blogs Dead? [18:20] How Do I Grow My Email List? [20:32] What Makes a Great Email Marketing Strategy? [24:50] Should My Emails Be from Me or My Brand? [29:00] What Are the Biggest Mistakes You See in Online Selling? [30:47] Does Every Email Need a Call to Action? [34:00] What Are the Biggest Do's and Don'ts for Digital Marketing Right Now? [35:05] What Happens When You Send the Wrong Email? [37:12] Why is Advertising Always the First Thing to Go? [40:23] How Do You Stay Ahead of the Digital Marketing World? [42:40] Which Books Have Impacted You the Most? [45:27] How Does One Avoid Becoming a Sponge? [47:35] What Is the Digital Marketing State of the Union? [51:10] Connect with Ryan Deiss Twitter LinkedIn DigitalMarketer Ryandeiss.com Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
All the marketing "gurus" on the Internet will happily tell you how to make money. But how many of them can tell you how to make yourself wealthy in every part of your life, in ways that go far beyond your paycheck? David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, but his life's mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. David is a three-time international best-selling author, a Top 100 Business Coach, the executive producer of Entrepreneur's #1 digital business show, Elevator Pitch, and host of The Playbook podcast. His newest book, Game-Time Decision Making, was a #1 new release. David has been recognized by Variety Magazine as their Sports Humanitarian of the Year, awarded the Ellis Island Medal of Honor and most recently at the Super Bowl David was honored as the Most Valuable Philanthropist. On this episode of the Perfectly Mentored podcast, Jason and David dive into reconciling the relationship between money and actual happiness, the five steps to aligning with yourself and taking advantage of the opportunities that come from chaotic, disruptive times, recognizing what you can control to maintain a positive mindset, becoming a credible person, and creating lasting, actionable motivation in your own life. Tune in for inspiration that will last. Topics Covered: Who is David Meltzer? [00:15] How Does One Person Help a Billion Others? [01:40] What Can I Do to Get Unstuck in a Difficult Time? [13:31] What's the Secret to Better Sales? [17:36] How Do I Get Over Imposter Syndrome? [18:55] Which Techniques Support a Positive Mindset? [21:16] How Does Ego Management Factor Into Mindset? [24:01] Any Tips for Better Negotiations? [25:29] How Do I Build Up My Credibility? [27:39] What Makes a Great Leader? [29:35] How Important Are Routines? [30:22] What Does The Last Dance Have to Teach Us? [32:33] How Do I Reach David? [35:41] Connect with David Meltzer Text at 949-290-2905 David@dmeltzer.com Dmeltzer.com FREE Training The Playbook Podcast Instagram LinkedIn YouTube Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
From the outside, a successful career in marketing, coaching, or podcasting looks pretty complicated. And while that may be partly true, the most important tools you’ll need as you rise to the top are serious motivation, a passion for helping people and a metric ton of perseverance. Jason Portnoy is an obsessed marketer! Jason’s passion drove him to turn his clothing brand, True Rivalry, into a success that even caught the attention of Shark Tank's Daymond John. Today, through his agency JPORT Media, Jason and his team use the latest marketing strategies to help businesses raise awareness and increase their bottom line, often scaling them past 7 figures. Jason has been mentored by, taught, coached for, and interviewed by Daymond John, Gary Vaynerchuk, Ryan Deiss, Frank Kern and more, some of whom have been featured on his own show, Perfectly Mentored. On this episode of Elevate Others: The Movement, Mario and Jason discuss taking advantage of the crazy coincidences that come your way, why foresight is a powerful weapon for marketers, the secret Jason uses to get big-name guests on his podcast and the joy - on both sides - of providing real value and vulnerability as a coach and consultant. Listen in for a breath of fresh air and positivity with a heavy dose of wisdom. What You’ll Learn How Jason’s persistence won him a meeting with Daymond John (and how that shaped a huge part of his entrepreneurial journey) Why the beginning of the COVID-19 quarantine presented the “perfect storm” for Facebook ads What changes when you see success not as a competition, but as the gift that keeps on giving And much more! Favorite Quote “Anyone who wants to grow, I want to have a conversation and see if I could help you. At the same time, I'm completely transparent and honest. If I do not believe I could help you or bring any value to you. I will not take one cent from you. I don't believe in being paid without delivering value.” - Jason Portnoy Connect with Jason Portnoy: Instagram Twitter Jportnoy.com Perfectly Mentored Podcast Jportmedia.com Jason@jportmedia.com Connect with Mario Arace: marioarace.com Facebook Instagram Enjoyed the Podcast? Be sure to subscribe to Apple Podcasts and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!
It takes a lot of discipline, drive and intention to come out of this pandemic even stronger than you were when it started. Whether physically, mentally or in business, those who are applying themselves to growing and improving during this time are the unstoppable ones. Mike Arce is an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure advertising agency for fitness studios and independent gyms. Mike is also the host of a video podcast, The G.O.A.T. Show, where he interviews people who are arguably the greatest of all time at what they do. On this episode of Perfectly Mentored, Jason and Mike jam on the shift to virtual fitness programs in the midst of COVID-19, how Mike trains his sales team using micro-wins, prioritizing each step of the sales process correctly and developing a resilient mindset to push past failure. Listen in for a new take on selling in tough times. Topics Covered: Why is Mike Arce a Fitness Legend? [00:15] How Are Fitness Businesses Pivoting During COVID-19? [01:10] What Can I Do to Get Okay with Asking for Money Online? [06:42] How Do I Conquer Imposter Syndrome? [10:35] What's the Biggest Mistake Salespeople Make? [12:05] Has COVID-19 Changed the Rules of Sales? [16:32] Why is Ad Spend the First to Go in a Crisis? [19:10] Where Did You Learn Your Exceptional Skill Set? [20:25] How Much Do Marketing and Sales Overlap? [24:55] What Part of the Sales Cycle Trips People Up the Most? [28:14] Is Sales Largely a Mental Process? [31:37] What Does Your Daily Routine Look Like? [32:15] How Do I Begin to Rebuild My Mindset? [35:38] Is Your Inner Circle Important? [37:25] How Do I Get in Touch with Mike? [38:43] Connect with Mike Arce Instagram Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
Most of us know how it feels to sit back and wait for our lives to get fulfilling. We feel like we're doing the work but going nowhere. It's only when we get aligned with our purpose, our gifts and our highest calling that we can move forward to do the incredible things we dreamed about as children. Tim Storey is an acclaimed author, speaker, and life coach helping people create the future they desire. He has inspired people from all walks of life using seasoned foundational principles and humor to help them overcome the obstacles that are holding them back, and he often meets privately to counsel high-profile leaders in various industries. Aside from his speaking, Tim partners with phenomenal organizations to spread love and hope, such as the Fred Jordan Mission in Los Angeles' Skid Row, Music Unites Day in Los Angeles' Compton schools and Kid's Haven orphanage in Johannesburg, South Africa. Tim is featured on nationally-syndicated Keep the Faith Radio each weekend, providing short inspirational moments and was a featured guest on Oprah's SuperSoul Sunday, Steve Harvey TV and many more. Tim has authored multiple books with the most recent, Comeback & Beyond, being a top seller on Amazon. On this episode of the Perfectly Mentored podcast, Jason and Tim dive deep on shedding what we think we know, getting unstuck and moving forward, finding your "favor" in order to get in alignment and the amazing things that happen when we nurture our Miracle Mindset. Listen in to begin unlocking the version of you that achieves without inhibitions. Topics Covered: Who is Tim Storey and What Do Celebrities, Leaders, and You and I All Have to Learn? [00:15] How Did the "Comeback King" Get His Start? [00:55] What's the Secret to the Tim Storey Energy? [2:44] What Does It Mean to Adapt? [4:28] What's the Difference Between a Comeback, a Go-Back and a Setback? [6:26] How Can We Begin to Focus on the Door in Front of Us? [9:54] What is the "Discount Version" of a Person? [12:17] Why Are We Being Pressured Toward Average? [13:53] What if It's Just Not Happening for Me? [16:37] Can A Person Spend Too Much Time On One Step of Their Harvest? [17:47] How Do I Know if I Planted the Right Seeds? [19:38] What is It Like Interacting with Oprah? [20:25] Is that "It Factor" Natural or Developed? [21:54] Why Do People Breeze Past Mindset? [23:44] How Do I Get in Alignment? [26:26] How Do I Snap Out of "Singular" Thinking? [29:02] Why Do We Lack the Motivation to Really Change? [31:15] What's the Temptation to Compare Ourselves About? [33:55] Where's My Moment in the Spotlight and What is the Key to Being At Peace with Yourself? [36:34] How Do I Access the "Miracle Mindset"? [40:56] I Keep Getting Punched in the Face - How do I Get Back Up? [43:00] Where Can I Reach Tim and How Does Execution Factor into Manifesting? [45:49] Connect with Tim Storey Worldshaker Network Connect with Jason Portnoy jportnoy.com Like the episode? Come visit us on Apple Podcasts don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
It's not uncommon for hard-working entrepreneurs to imagine that they can live on success alone - but those who try quickly find that they're only undermining their own potential. Buying into the "grind" mentality is not only ineffective, it's dangerous, and paying attention to your health now leads to pig payoffs later. Dave Asprey, the "Father of Biohacking", is the creator of the Bulletproof Diet and innovator of Bulletproof Coffee, Collagen Protein supplements and many more advances in commercial wellness products. Over the last two decades, Dave has worked to uncover the latest, most innovative methods, techniques and products for enhancing mental and physical performance, pushing the bounds of human possibility in the name of science and evolution. Through the Bulletproof Diet, Dave has maintained a 100-pound weight loss, improved his sleep, and upgraded his brain, ultimately transforming himself into a better entrepreneur, a better husband, and a better father. In addition to hosting Bulletproof Radio, a Webby Award-winning podcast, Dave is currently serving as the founder, CEO or Chairman of six health, wellness and biohacking companies. On this episode of the Perfectly Mentored podcast, Dave and Jason dive into what it means to contribute something worthwhile as an entrepreneur, viewing your health, mindset and mental wellbeing as an investment, pushing past fear to unlock your capabilities, and strategies for staying healthy in the midst of COVID-19. Join the conversation to finally push past that thing that's holding you back. Topics Covered: Who is Dave Asprey? [0:15] How Did Bulletproof Get Its Start? [2:02] Should I Be Following the Market? [6:18] What's Wrong With the Way My Body Runs? [14:17] How Do I Start Optimizing My Health? [18:14] What Does Sleep Have to Do With It? [23:37] Is My Fried Food Habit Worse Than Smoking? [28:04] How Do I Get the Most from My Workout? [31:13] What Do You Recommend for Quarantined Entrepreneurs? [37:30] Why Does MCT Oil Make Me Tired? [40:23] What's the Lowdown on Intermittent Fasting? [41:10] How Important is My Body to My Entrepreneurship? [42:45] Connect with Dave Asprey Bulletproof Instagram Bulletproof Podcast Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
The names we know are the names we know for a reason. These are the ones who have reached the top through hard work, smarts, and great mentorship - and when they have something to teach us, it's up to us to take their wisdom and make it a stepping stone on our own path to success. Russell Brunson has sold everything from shakes and supplements to coaching, books, consulting, coupons, t-shirts, technology services, and software. He reached a top-ranking status in several network marketing companies, generating 1.5 million leads in just six weeks. The limitations and obstacles Russell encountered with the technology required to bring his sales funnels to life became the birthplace of the idea for his software company, ClickFunnels. Together with his partner Todd Dickerson, Russell launched their sales funnel software in October 2014, and the company grew to $100,000,000 in the first three years. Currently, ClickFunnels has over 100,000 active users, and Russell continues to speak, publish bestselling books, and mentor entrepreneurs in his Two Comma Club. On this episode of the Perfectly Mentored podcast, Jason and Russell dig into what makes a perfect funnel, the secrets of the irresistible offer, and staying fully present in every area of your life. Listen in for insider knowledge from a marketing legend. Topics Covered: Who is Russell Brunson? [00:15] Are Websites Dead? [00:45] What Makes a Perfect Funnel? [2:29] How Does One Become a Master Copywriter? [4:06] What Does an Irresistible Offer Look Like? [8:34] How Do Organic and Paid Traffic Compare? [11:13] Any Tips for Getting More Traffic? [13:12] What Sets a Successful Funnel Apart from a Dud? [16:23] Why Do Businesses Neglect the Awareness Piece? [20:11] How Do You Balance a Successful Business and Time with Family? [22:40] What Industry is Booming Right Now? [24:50] Any Exciting Developments Coming Up? [25:38] Connect with Russell Brunson: RussellBrunson.com ClickFunnels Instagram Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
When was the last time you looked at your social media feed, read the news or saw an ad and felt an overwhelming sense of clarity? There's a lot of smoke screening and distraction coming at us online. And if you can find a way to get away from the BS tactics and get to the point, your people will come running. Billy Gene is the founder and CEO of top-ranked digital advertising agency Billy Gene Is Marketing Inc., through which he teaches entrepreneurs and marketers a skill set that is simply not taught in schools, period. Billy's ads have been seen over 300 million times and he has been featured in some of the leading publishing companies around the world such as Forbes, Entrepreneur.com, and The Huffington Post. As a leading marketing influencer, educator, and practitioner, Billy empowers the masses by sharing his proven success in turning "clicks into customers"… the most lucrative skillset in the world. On this episode of Perfectly Mentored, Jason and Billy get into the realities of competing for your customers' attention in a noisy world, the biggest mistakes people make in sales, what being "entertaining" actually involves, and how to never stop learning (because no one actually achieves "overnight success"). Tune in for straight-up, undiluted insight from the best in the business. Topics Covered: Ready to take some notes? [0:15] How does a person get famous? [2:00] Who is Billy Gene? [5:02] What can we expect from Billy Gene Offends the Internet? [6:36] How important is getting attention in marketing? [9:15] Why are some people afraid to ask for money? [11:28] What are the biggest mistakes you’ve seen in sales? [13:59] How does the sales process change online vs. in person? [16:26] Does trust factor into sales? ([19:30] What advice do you have for those with a new service to sell? [21:07] What’s the recipe for non-boring content? [24:10] How important is mindset? [26:55] What’s your strategy for dealing with haters? [29:45] How do you navigate the ego contest of the marketing world? [34:26] How has the shark tank effect changed how we view entrepreneurship? [37:52] Why is the 30-day challenge so important to you? [42:00] What do I need to make my first video ad? [44:23] When you started out, what was your approach to client outreach? [47:42] What are your tactics for building value? [48:27] Without an in-house marketing team, how do we take advantage of your services? [49:06] Is time more important than money? [50:37] Can you recap the video ad recipe? [51:40] What would you tell every entrepreneur, right now? [52:18] How can we reach you? [53:50] Connect with Billy Gene Shaw: Billy Gene Is Marketing Offends the Internet Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
Summary: Chase Dimond is the founder of Boundless Labs, an e-commerce email marketing agency that has helped its clients send hundreds of millions of emails and make over $35 million in email-attributable revenue. Since 2018, Chase has lent his skills and expertise to some of the best companies around, including IBEX, Cross Net, Inc. and many more. In this episode of Perfectly Mentored with Jason Portnoy, Chase sheds light on the world of non-paid acquisition through masterful cold email marketing campaigns and flows, the building blocks of great campaign content, and constructing an offer that converts. Shownotes: Who is Chase Dimond? [0:04] Is email marketing dead? And why is it so underrated? [3:02] What mistakes do people make with email marketing? [6:16] How often should you be sending emails? [10:17] Where’s the best starting point for flows? [12:16] How do you add value in a campaign? [17:48] What’s the difference in marketing for a “newbie” brand versus a 7-figure veteran brand? [22:40] Is there an argument for text-based emails over image-centric emails? [23:45] How do you stay out of the Gmail spam trap? [27:33] What’s the benchmark for a good open or click-through rate? [29:45] How do you prioritize the subject line, creative, and offer/call-to-action of your emails? [31:03] What can I do to grow my list? [35:53] Are opt-in offers better than discounts - or vice versa? [39:18] What's the best platform to use? [40:35] What translates over from e-commerce brands to other types? [43:21] Any tips for those who are just getting started in email marketing? [44:49] How can we learn more? [47:09]
I’m making a commitment to create more context on my thoughts and points of views through long-form content. In this Perfectly Mentored podcast with Jason Portnoy, I talk more about what I believe about hustle, my ambitions of buying the Jets, how I think about doing Q&A, and more. 6:20 - The pursuit is my passion 7:30 - The only 2 core things I'm spitting 8:00 - When patience become delusional 10:00 - What big companies can learn from each other 12:50 - My message to all real entrepreneurs 19:30 - The best advantage one can have Think you guys will find this one valuable - hope it sheds some new light on my truths and what I believe :) Listen and tweet me thought @GaryVee
I’m making a commitment to create more context on my thoughts and points of views through long-form content. In this Perfectly Mentored podcast with Jason Portnoy, I talk more about what I believe about hustle, my ambitions of buying the Jets, how I think about doing Q&A, and more. 6:20 - The pursuit is my passion 7:30 - The only 2 core things I'm spitting 8:00 - When patience become delusional 10:00 - What big companies can learn from each other 12:50 - My message to all real entrepreneurs 19:30 - The best advantage one can have Think you guys will find this one valuable - hope it sheds some new light on my truths and what I believe :) Listen and tweet me thought @GaryVee