Podcast appearances and mentions of laura nelson

African-American mother and son who were lynched in the U.S.

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Best podcasts about laura nelson

Latest podcast episodes about laura nelson

Colorful Clipboard
Bonus Episode: Together We Grow with Prerna and Laura

Colorful Clipboard

Play Episode Listen Later Mar 18, 2025 18:00


Send us a textIn this bonus episode of "Child Care Conversations," Kate and Carrie chat with Prerna Richards, founder of "Together We Grow," and Laura Nelson, Director of Education for a multi-site program. They dive into the challenges of behavior management in childcare and how Prerna's training has transformed Laura's centers. Prerna introduces a new Behavior Specialist Certification program aimed at supporting teachers through effective coaching. Laura shares inspiring stories of improved staff retention and reduced behavior issues. It's a heartfelt discussion about collaboration, community, and the power of professional development in childcare. Resources: https://togetherwegrow.online/ www.nobleimpressionssolutions.com Thanks for Listening

Black Girl Gone: A True Crime Podcast
MURDERED: The Lynching Of Laura Nelson and Mary Turner

Black Girl Gone: A True Crime Podcast

Play Episode Listen Later Feb 28, 2025 26:19


For the last day of Black History Month, I bring you the stories of two women who were murdered near the turn of the 20th century. Slavery had ended, but Black people were still subjected to unspeakable horrors. These are just two of the many innocent women who were brutally murdered. SUPPORT OUR SPONSOR DIPSEA Visit www.Dipsea.com/girlgone Bilt Visit www.Bilt.com/girlgone Learn more about your ad choices. Visit megaphone.fm/adchoices

Sober Vibes Podcast
Creating Inclusive and Sober-Friendly Events w/Laura Nelson

Sober Vibes Podcast

Play Episode Listen Later Feb 20, 2025 47:29 Transcription Available


Text Me!Episode 213:Creating Inclusive and Sober-Friendly Events w/Laura NelsonIn episode 213 of the Sober Vibes podcast, Courtney Anderen welcomes Laura Nelson to the show and discusses the need to revolutionize traditional conference culture by making events more inclusive for sober individuals. Laura Nelson shares her journey to sobriety and discusses actionable steps to create welcoming environments that foster genuine networking and connection without the focus on alcohol.Laura Nelson, M.S., FAADOM, is a dental industry speaker and educator with over 20 years of experience in dental practice management. She founded Front Office Rocks, an innovative online training platform that improves dental office efficiency. Laura also co-founded Sober Life Rocks, a supportive community for professionals making sober choices.• Laura's personal story of getting sober • The focus of drinking culture at current conferences  • Rethinking networking opportunities beyond alcohol • Suggestions for creating engaging programming without drinking • Importance of appealing sober beverage options Join Sober Vibes Patreon here!Thank you for listening.Reviews help the show. Please rate, Review, and Subscribe to the Sober Vibes Podcast.Thank you to our Sponsor.As a show listener, you receive 20% off your order with EXACT NATURE. Make sure to check them out and support the show. EXACT NATURE, click here to shop and save 20% off with code "SV20." Free shipping on all orders!  Please listen to episode 129 with Thomas White to learn more about CBD.To Connect with Laura:Sober Life RocksLinkedInBookTo Connect with Courtney:Follow Sober Vibes on InstagramTo Work with Courtney:Come join the Sobriety CircleApply for 1:1 Coaching HereOrder My BookFree Resources:Join the women-only Sober Vibes Facebook group30-Day Sober Not Boring Calendar Sober Routine ChecklistWorkshop SeriesMocktail MenuMerchSupport the show

The Live Diet-Free podcast
275. How to Socialize & Network With Less (or No) Booze with Laura Nelson

The Live Diet-Free podcast

Play Episode Listen Later Feb 3, 2025 43:07


Lots of people want to drink less but the thought of being sober at work events feels far too awkward. It's one thing to tell your friends & family you're cutting back, it's another to have to interact with clients or strangers without a drink in your hand. I'm joined today by Laura Nelson, co-founder of Sober Life Rocks, to talk about how to navigate professional life when you're sober-curious. From planning to attending events, you'll love Laura's tips. Laura Nelson, a certified This Naked Mind coach and international speaker, brings over 20 years of expertise in fostering inclusivity and excellence. Co-founder of Sober Life Rocks and Front Office Rocks, she empowers individuals and organizations to create healthier, more connected lives through inclusive, sober-friendly events. Check out: Her website: www.soberliferocks.com Her new book, 'The Inclusive Event Planner': inclusiveeventplanner.comLinkedIn group: https://www.linkedin.com/groups/14532282/ Tune in each week for practical, relatable advice that helps you feel your best and unlock your full potential. If you're ready to prioritize your health and level up every area of your life, you'll find the tools, insights, and inspiration right here.  Buy Esther's Book: To Your Health - https://a.co/d/iDG68qU Follow Esther on TikTok - https://www.tiktok.com/@estheravant Follow Esther on IG - https://www.instagram.com/esther.avant Learn more about booking Esther to speak: https://www.estheravant.com Learn more about working with Esther: https://www.madebymecoaching.com/services 

UBC News World
Plan Alcohol-Free Office Parties With This Book For Sober-Friendly Events

UBC News World

Play Episode Listen Later Jan 13, 2025 3:08


Are you an organizer trying to plan an inclusive sober-friendly event? Sober Life Rocks co-founder Laura Nelson tells you everything you need to know in her new book. Visit https://www.soberliferocks.com for more. Sober Life Rocks City: Coronado Address: 753 D Avenue Website: https://soberliferocks.com Email: Laura@soberliferocks.com

Yoga for Dentists
#60 Sober Life Rocks with Laura Nelson

Yoga for Dentists

Play Episode Listen Later Jan 10, 2025 31:39


Dive into a transformative episode of Yoga for Dentists as I sit down with Laura Nelson, the visionary behind Front Office Rocks and author of THE INCLUSIVE EVENT PLANNER: A Quick Guide to Planning Sober-Friendly Conferences That Boost Attendance. Order it here: https://amzn.to/4fS2qe5 In this eye-opening discussion, we delve deep into the heart of sober living within the dentistry community. Why do so many talented dentists turn to alcohol, and what does it mean to be sober-curious? Laura shares her enlightening perspective on the challenges and triumphs of embracing sobriety in a field often punctuated by social events centered around alcohol. This episode goes a step further to empower dental event planners with actionable insights on creating inclusive, sober-friendly gatherings that respect individual choices and enhance overall participation and connection. Whether you're a dentist navigating the pressures of the profession, a dental student curious about maintaining balance, or an event planner eager to craft meaningful, inclusive experiences, this episode offers a dose of inspiration, practical advice, and a fresh perspective on wellness in dentistry. Join us for a conversation that's not just about abstaining from alcohol, but about embracing a healthier, more mindful lifestyle that can lead to greater success and fulfillment both personally and professionally. It's time to rethink what an inclusive dental event looks like. Tune in now and let's explore how sober life, indeed, rocks! View the video of this episode by checking out this episode on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Yoga for Dentists YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Laura: https://soberliferocks.com https://inclusiveeventplanner.com/ Podcast: https://soberliferocks.com/new-podcast/ LinkedIn group:  https://www.linkedin.com/groups/14532282/ Instagram: https://www.instagram.com/sober_life_rocks/ Facebook: https://www.facebook.com/soberliferocksprofessionals Hang out with like-minded dental professionals on ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ @yogafordentists Email: ⁠⁠⁠⁠⁠⁠⁠⁠josie@yogafordentists.net⁠⁠⁠⁠⁠⁠⁠⁠ Get Monthly Wellness Tips Curated for Dentists by clicking ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠htt⁠ps://www.crownofwellness.com/opt-in⁠⁠⁠⁠⁠⁠⁠⁠ ⭐️⭐️⭐️⭐️⭐️ If you're listening on Apple Podcasts, please take a moment to give Yoga for Dentists a 5-star rating or leave a review! Thank you so much

yoga dive dentists sober life laura nelson front office rocks life rocks
Loving Later Life
Elizabeth Laura Nelson: Her Heartwarming Heartbreaking Love Story for New York Times Modern Love, and Her Journey of Self-Discovery

Loving Later Life

Play Episode Listen Later Jan 6, 2025 60:35


I have to tell you that this has to be one of the most vulnerable interviews I have had with a guest. Do not miss one minute of this episode. Elizabeth Laura Nelson is a Brooklyn-based writer and editor. I discovered Elizabeth after reading her Modern Love Story in the New York Times (the link is below), which was their most popular article on social media the weekend it was published! Back to that in a minute. Elizabeth co-founded Jenny, a digital magazine focused on Gen X and elder Millennial women and served as the managing editor of Woman's World and the deputy health editor for Best Life. Known for her candid essays and approachable style, Elizabeth has contributed to websites including xoJane, SheSaid, Elite Daily, YourTango, and more. Her work often explores relationships, wellness, pop culture, and modern family life, connecting deeply with readers through her personal stories and insights on subjects like single motherhood, dating, and midlife. After I read Elizabeth's Modern Love story in the New York Times, I immediately played detective to find her so I could ask her to be my guest on Loving Later Life. I keep telling you all, it never hurts to ask! Beginning with a blooper that I decided to leave in, this episode blossoms like a flower being watered in real time. And by the time we get to the end you will have witnessed the full bloom of an incredibly moving story of self-discovery and love. I am so grateful to Elizabeth for sharing her genuine heart with us. I know for certain that anyone who listens to the entire episode will walk away with something they will not ever forget. There are so many golden nuggets unearthed along the path of our conversation. You must hear every single minute. Please join us…

AADOM Radio-THE Podcast For Dental Managers
Episode 131-AADOM Radio-Tech Transformed: How Embracing Technology Can Revolutionize w/Laura Nelson, Education Evangelist at UptimeHealth

AADOM Radio-THE Podcast For Dental Managers

Play Episode Listen Later Oct 23, 2024 27:28


AADOM Radio & UptimeHealthLaura Nelson, Founder of Front Office RocksPodcast Learning Objectives How to successfully introduce new technology into your dental practice without disrupting your team's workflow or patient experience.Overcoming fear and skepticism: why past tech failures shouldn't prevent future innovation and how to get your team on board.The patient perspective on technology: discover what patients expect from a modern dental office and how embracing tech can enhance their experience.More About Laura:Laura Nelson is a leading figure in the dental industry, known for founding Front Office Rocks, an online dental training company. Front Office Rocks offers comprehensive training for dental front office teams, revolutionizing training methods and enhancing the efficiency of dental practices nationwide.With a rich background as a dental office manager, Laura brings a wealth of practical experience to her role, making her a trusted authority in the field.Laura has authored two influential books: "Step Away from the Drill: Your Dental Front Office Handbook to Accelerate Training and Elevate Customer Service" and "Hiring without Hesitation: A How-To for Small Business Success." These works showcase her in-depth knowledge of dental practice dynamics and small business management, offering valuable insights into customer service excellence and effective hiring strategies.A popular speaker at dental conferences, Laura Nelson continues to inspire and guide dental professionals with her practical advice and innovative approaches to practice management.Learn More About UptimeHealth: LINKLearn More About AADOM: LINK

The Dental Marketer
Breaking the Alcohol Stigma: Alcohol Use and Mental Health in Focus | Laura Nelson | MME

The Dental Marketer

Play Episode Listen Later Oct 21, 2024


Is sobriety an all-or-nothing proposition in dentistry? In today's Monday Morning Episode, we've brought on Laura Nelson to uncover the nuanced conversation around alcohol use in the dental industry. Laura challenges the common perception that only those classified as "alcoholics" need to consider sobriety. Through personal insights, she stresses the importance of making conscious, sober decisions and explains how even social drinking can impact professional performance and practice culture. Dive deep into the pressures dentists face that often push them towards alcohol, and learn why open conversations about this topic need to happen more frequently and with less stigma.As the discussion unfolds, Laura passionately advocates for a supportive work environment, highlighting how unaddressed stress can erode a team's ability to thrive. She sheds light on the critical role leadership plays in maintaining mental well-being by demonstrating vulnerability. By setting the stage for honest, stigma-free dialogues, leaders can foster a space that encourages healthier lifestyle choices. The episode wraps up with actionable insights, including how individuals can connect with Laura and her community at Sober Life Rocks, to access peer support and resources for alcohol-related challenges.What You'll Learn in This Episode:Understanding the spectrum of alcohol use beyond alcoholism.The impact of alcohol use on dental practice culture and performance.How to cultivate a supportive environment for discussing mental health.The role of leadership vulnerability in promoting workplace well-being.Strategies for addressing stress and burnout in the dental industry.Ways to engage with communities focused on sober living.Tune in to uncover empowering perspectives that can redefine your approach to sobriety and well-being in dentistry!‍‍Sponsors:‍CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: https://thedentalmarketer.lpages.co/carestack/‍You can reach out to Laura Nelson here:Website: https://soberliferocks.com/Facebook: https://www.facebook.com/soberliferocksprofessionalsInstagram: https://www.instagram.com/soberliferocksdental/TikTok: https://www.tiktok.com/@soberliferocks‍Mentions and Links: ‍People:Dr. Brett Kessler‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Laura. So talk to us. What's one piece of advice you can give us this Monday morning. Laura: You don't have to be an alcoholic to stop drinking. Michael: Interesting. Can you expand a little bit more on that? Laura: Yes, for sure. I was one who was the typical casual drinker through my life, conferences, events, mommy wine culture, growing up, the whole thing.And couldn't see life without alcohol because I thought to stop drinking, first of all, I wouldn't have fun. Second of all, I had to hit rock bottom. Like I would, didn't consider myself an alcoholic. And I think there's a lot of people who are in that same space that I was in. But I wasn't educated in this area, and so it's important for me to talk about this because I want to make a difference in dental because there's a lot of people who choose not to drink, who feel the pressure to drink alcohol, and don't realize that you can choose not to drink, and it's okay.We can normalize sober choices in our industry. So. Alcoholism is not a yes or no. it's a spectrum. And if we understand wherever you are on the spectrum, it's your decision, what you want to do with your life and it's everybody else's decision. And we need to stop peer pressuring each other into the need to drink alcohol.Michael: Interesting. So on the spectrum here, where do you kind of see most in the industry as far as when it comes to like events and things like that? Laura: Sure. Yeah. So, Alcohol use disorder, if you've ever drank for the wrong reason, drank too much, or woke up in the morning and regretted drinking, you are on the spectrum, because alcohol is an addictive substance and it doesn't usually serve us well.long term, right? So if you ever regretted drinking at any point or drink for the wrong reason, you're on the spectrum. Now, where is everybody in our industry all over? But the thing about alcohol is it is the number one self prescribed way to celebrate or numb feelings or emotions.And it is the most standardized use of drugs that we use our life. we celebrate with wine, we go out for champagne, we have beer tours, we go on wine tours, we go to conferences, it's all about alcohol. So it's so prevalent in our life that when somebody is questioning their use their,relationship with alcohol, or they're at events and they feel the pressure to drink, that's where it goes too far in the spectrum where we're really pushing in on each other.So, In our industry specifically we have an issue in the sense that we have lots of people who are licensed professionals who worry about their license who Have a lot of stress in their lives running practices and alcohol is where we tend to lean When we're dealing with the hard stuff and so, you know, I would say for that regard.There's probably a few who are secretly having the discussion in their head, based off of what they have in their life Michael: What psychological barriers do you think prevent? Practice owners or dentists from admitting to or seeking help alcohol use as a coping mechanism And how can leaders effectively dismantle those barriers?Laura: Yeah So the number one reason isas a society for a long time, it's been something that you hide if you have concerns about your relationship with an addictive substance, with alcohol specifically, in the past, there was a stigma around if you were in recoveryit was real, but it's not like that anymore, Overcoming an addiction, especially with alcohol, it is a personal battle that many people do privately, and we're already shaming ourselves enough when you are like, I don't understand why other people can drink and don't have a problem, but I do, and it's already something you're beating yourself up about.And then as a society and in our industry and with people in our circle. there's the shame of like, what are people going to think about me? What are people going to question? and so it's just, prevalent and everywhere. it's such a personal decision and conversation and a lot has to do with the shame around it and the fear.Michael: Okay. So then when it comes to that, especially when it comes to the burnout and stress and your experience, how does unaddressed stress and burnout. Silently erode the culture and performance of a practice over time. Laura: Oh, the fact that we can and we do go to other ways to forget about or numb the bad stuff Doesn't have us deal with the actual issue at hand. So stress depression suicidal thoughts Yeah. you know, All of the things that we deal with as humans, because at the end of the day, whether you're a dentist, a hygienist or a receptionist, you're human. And if we are using a substance to numb the pain, what ultimately happens is we're not dealing with the true issue and we're not dealing with the real emotion.And because we're numbing the pain with a substance that is addictive. Everybody will get addicted to alcohol at one point or another. When do you get addicted? Depends on so many variables. But when we know that we're leaning in to using the alcohol for the wrong reason and not actually dealing with the true stuff going on, that's when it becomes a problem.Michael: What would be using alcohol for the right reason then? Laura: well, To be honest I could sit on a soapbox now and tell you how alcohol is not good for us, but there are people who are in their head right now, they're like, Oh gosh Laura's, reading my mind, right?Having a glass of champagne to celebrate a wedding, you know, having a one glass of wine with a friend, once in a while, alcohol is it's been in our society forever. It's not going away. But if you start with one and now you're, instead of one glass of wine, you're a bottle of wine.Instead of one glass of champagne, you did drinks before you went to the wedding and at the wedding, and then you're post drinking, like there's lots of, we all have stories, right? But research shows the first 20 minutes of alcohol is fun. The first 20 minutes of alcohol, you have the endorphins, you have the dopamine.It's great. But then your body suffers for the next two to three hours. if you're drinking for the 20 minutes and you recognize the next two to three hours and your body is recovering from every glass of alcohol that you have, right? So I could talk about where alcohol is not actually serving you.But if you're using it to numb the pain, if you're using it to get away from true emotions, then that's where I would question why you're drinking the alcohol. Michael: Yeah. Cause I've always understood it in the sense of nutrition, right? Protein is, one gram is four carbs. One gram is four fats.One gram is nine calories, right? But alcohol, one gram is seven and our body doesn't utilize it, right? It doesn't need it for any building blocks or anything like that. So we're just literally poisoning our body, uh, to the sense of that But now we're talking about the psychological part and mental health part, which is increasingly important.Laura: Now, when it comes to this, What are the long term psychological and cultural implications, maybe in a practice that ignores mental health issues, particularly around burnout and depression? Alcohol use. not to get extreme, but we know suicide is a significant issue in our industry.Depression is a significant issue in our industry. And alcohol is usually tied to, a lot of the problems that people have. And soWhen you're suffering, people have a glass of wine when you're upset, let's have a drink.Let's meet over the bar and talk about it and have a drink. And so it's just that it's used so much, and that it's pushed so much. It's just our societal norm to lean into alcohol. I mean, I went to the doctor recently and he's like, how much are you drinking before I stopped? And, I told him what I was drinking.He's like, that's normal. That's not normal. Like we shouldn't normalize that alcohol is our friend. And so when it comes to the stress in the practice, the realities of what's going on, we need to recognize that that is an issue in itself, working on the depression, the stress, the financial issues, your relationships, your whatever it is.if you're band aiding it with alcohol, using that as the crutch to get through life, that is the problem, and the longer you do that, the higher chance you have of bigger problems in the long run. Michael: Interesting. So then how do you ensure. That discussions about alcohol use in the workplace go beyond surface level awareness and truly shift the mindset and behaviors of your team and leaders.Laura: Yep. My bandwagon, my thing I talk about is alcohol others. It's, suicidal thoughts. It's depression. It's divorce. It's financial problems. Like we all have life things. We all have our own dark places, whatever it is. What we need to build and can build is an environment where people can just be okay with what they have.we know our own secrets. We know what's going on in our head. We know the things that have happened in our life, the things we've done. And we always compare the worstof us to the best of other people. Right. The Instagram side of what other people are.If we could actually just build an environment, build a team where people can just have the space to be okay, to communicate their issue, to be allowed to feel, we are humans, you know, no matter who's on your team, we all have real things going on. And if you can build a space that it's okay to Be transparent, be vulnerable and allow somebody to be able to talk about their thing, whatever it is.And so like for me with alcohol, my whole goal in this conversation is just to get people talking. Because if we can't get people talking, we're not going to help people. And so normalizing the okayness to talk about whatever your issue is. Find people who have dealt with what you're dealing with and lean into that because The more we can fill the gap between people who need help and the people who can give help By getting rid of that gap of shame and fear and allowing people to just be vulnerable and be real will change lives and change your practice Michael: Yeah, I agree getting people to talk about it is huge, then I feel like there's that fact of like vulnerability, especially if you're a leader.So I guess, in addressing alcohol use and burnout, do you balance vulnerability and leadership strength, especially when,you may be struggling with similar issues Laura: as a leader. Your team is going to follow you if you set examples, right? So being vulnerable is a completely agreat leadership skill to be able to say, I don't know.Now, I'm not saying that as a doctor, you need to tell everything going on in your private life and in your brain and all of the stress that you have, but To be vulnerable with your team to say, you know, I have some mental health issues. I have some personal concerns I'm dealing with. I have some things and be real with your team.They're going to respect you follow you that much more than trying to fake. that you have it all together because nobody has it all together. And then going and getting the help that you need. Like again, when you can lean into getting help, you can see how it improves in your life as a doctor and as a leaderand then be able to offer that to your team, talk about turnover that we have if your team knows that you really trust and believe in them and you're vulnerable and you're real and you care about them, they're not going anywhere, They're going to be on your team forever.So just be real. It's all we really want. Michael: Yeah. And so that shows strength. Okay. Gotcha. So then, in your work, Laura, how have you seen unresolved personal struggles with alcohol among dentists affect their ability to deliver patient care and are there any interventions or what interventions have proven most effective in these situations?Laura: Yeah, the reality is when I started this journey of sharing my storymy story is a little bit easier than a dentist and a hygienist, cause I'm not licensed. So I can stand on the mountaintops and say, I'm happy to be sober. And this is why I chose it for my life. but for a dentist, there's a real reality of, your team.Your license your patients. And so, the reality is there's a lot of licensed professionals in our industry struggling, struggling with mental health issues, struggling with addiction issues, and they're not getting the help they need. I actually have a hygienist that I'm affiliated with. she was more worried about losing her hygiene license than she was about getting a DUI when she was actively drinking because.That's her livelihood. Many team members are dentists. We know that they're suffering and that's our livelihood. If our dentist has to go to recovery or rehabilitation or, take time out of the practice, what about our jobs? Right. And so it's the reality of what's going on. Luckily I've become really good friends with the incoming ADA president, Brett Kessler, Dr.Kessler, who that is what he wants to change for our industry isto allow and have support for. Licensed professionals. They're bringing in a third party company where you can actually call and get help. You can have real conversations because our jobs are our jobs, but our life is way more important, right?So I'm hoping that the worst cases that I know and the things I've seen, we can make a difference by just starting the conversation. Michael: Awesome. Laura, thank you so much for your time. And if anyone has further questions, you can definitely find her on the dental marketer Facebook group, or where can they reach out to you directly?Laura: Sober life rocks that is our new Community and group sober life rocks find me on all the social channels or just come to our website sober life rocks Michael: Awesome. So that's going to be in the show notes below and laura Thank you so much for being with me on this monday morning episode.Laura: Thank you

Art of Dental Finance
Mastering Dental Office Management with Laura Nelson

Art of Dental Finance

Play Episode Listen Later Oct 16, 2024 66:21


“If you want rockstars, you've got to have the right culture.” In this episode of The Art of Dental Finance and Management, Art is joined by Laura Nelson, founder of Front Office Rocks. Laura has drawn on firsthand experience as a front office manager to help practices nationwide elevate their culture and advance growth. Now, she's sharing her insights with our listeners, discussing the critical role of customer service systems, the value of a positive work environment, and the importance of structured training for new employees. Tune in to learn how training a rockstar front office team can transform your dental practice!

art management mastering laura nelson front office rocks dental office management
The Daily Sales Show
How to Run a High-Value Disco Cal

The Daily Sales Show

Play Episode Listen Later Jun 13, 2024 46:09


Good discovery is the key to solving:✅ Multi-threading✅ Follow-up emails✅ Tough objections✅ Pretty much everything elseIn this Daily Sales Show episode, you'll learn how to research, ask the right questions, and move deals forward by nailing down a repeatable, high-conversion discovery process from first touch to demo. You'll Learn:Effective questioning techniques for any discovery callSpecific questions that uncover prospect needsHow to navigate complex sales environments and build trust with prospectsThe Speakers: Leslie Douglas, Laura Nelson and Junior LarteyIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelWant to learn how to close $500k-1m deals? Check out our friend Ian Koniak's online training. Ian generated the 100M+ and was Salesforce's #1 Enterprise AE and he's sharing his exact system so you can do it too.Thank you to our sponsor: Jiminny

The Rainmaker Podcast
Stand Out in a Competitive 2024 Job Market with Laura Nelson

The Rainmaker Podcast

Play Episode Listen Later Jun 5, 2024 28:45


How can you stand out in a competitive job market? We're exploring this question on employability with someone who helps underrepresented and traditional MBA candidates get into top programs and is here to share her practical advice to differentiate yourself in this crowded job market, Laura Nelson.Throughout this episode we emphasize the importance of self-marketing during job searches, highlighting how demeanor and energy can influence interview success and the necessity of fitting into a team. Plus, we also discuss the balance between leadership and technical skills in senior roles and offer strategies for navigating a competitive market, such as embracing flexible positions and creative compensation.Tune in to gain valuable insights and tips that can help you shine in your job search and career development!Learn more about Laura:Laura has led a multifaceted career across the entertainment, tech, marketing, and consulting industries, with a particular focus on guiding MBA candidates toward their dreams. Early on, she discovered her passion for marketing and dedicated herself to learning more by networking, listening, pitching herself, and considering an MBA.Despite facing numerous rejections, Laura persevered. Her transformative experience at the University of Michigan - Ross School of Business's full-time MBA program built her business acumen, practical skills, network, and confidence. Concurrently, she began mentoring future MBA candidates.Laura's professional background and MBA admissions consulting experience uniquely qualify her to support both underrepresented and traditional candidates in their pursuit of admission to top programs.Laura's Links:LinkedIn:https://www.linkedin.com/in/lauraliznelson/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

The Business Of Happiness
#300 - WOMEN WHO MAKE AN IMPACT SERIES: Finding Your Voice with Laura Nelson and Margy Schaller

The Business Of Happiness

Play Episode Listen Later Feb 28, 2024 50:22


Dr. Tarryn MacCarthy expresses her immense gratitude as we toast to the 300th episode of the Business of Happiness podcast. Reaching this milestone is a testament to the journey together — discovering the intersections of joy, personal growth, and professional success. Today, Dr. MacCarthy kicks off "Women Who Make An Impact," an eight-part podcast series featuring conversations with nine trailblazing women whose stories resonate with courage, innovation, and the indelible mark they have left on their industries.  So, ensure you're subscribed to the Biz of Happiness podcast to join this inspiring adventure, where the pursuit of happiness and professional fulfillment are one and the same.In this episode, Dr. MacCarthy speaks with Laura Nelson and Margy Schaller, the powerhouses behind Sober Life Rocks. Harnessing the collective strength of a community can be transformative, particularly when charting the waters of sobriety. That's the beating heart of Sober Life Rocks, a sanctuary for anyone from the sober curious to the staunchly sober, and the sober wingmen who support them. They share the pivotal event that sparked the creation of a sanctuary for those on their sober journey, regardless of the reason behind their choice. The conversation also covers how personal experiences of sobriety can influence professional growth and the importance of visibility for sober choices.In November 2023, Laura Nelson and Margy Schaller founded Sober Life Rocks. Their mission is to normalize sober choices and create an inclusive world for those who choose not to drink or to drink less. At the heart of Sober Life Rocks thrives a vibrant community, diverse yet united in the belief that networking and professional events can be enriching and enjoyable without the focus on alcohol. Margy and Laura have meticulously curated events and resources that reflect this ethos, aiming to ensure every member feels embraced and empowered. Learn more about Laura and Margy:Facebook: https://www.facebook.com/Soberlifedental Youtube: https://youtube.com/@SoberLifeRocksInstagram: https://www.instagram.com/soberliferocksdental/ Website: https://soberliferocks.com/ Show notes: (0:00) Intro(11:26) Where the vision started(15:56) The impact they're making(22:17) How Laura is managing her role in their venture(26:34) Laura listens to her intuition(28:52) Margy's true north in their venture(33:09) Keeping stress in check(36:49) Staying sober and giving/receiving support(39:58) What they would say to their younger selves(46:46) How to connect with Laura and Margy(48:00) Message to people who want to make a positive impact(49:04) Outro---Do you have a question for Dr. MacCarthy? Reach out anytime to her directly at tarryn@drtarrynmaccarthy.comPlease join my Facebook group, Business Of Happiness Hive, so we can all take this journey to find fulfillment and happiness together. Click here.Where to find meWebsite: www.thebizofhappiness.comFacebook: facebook.com/thebusinessofhappinessIG: @thebizofhappinessIt would mean the world to me if you subscribe, leave a review, and share this podcast with your friends, co-workers, and families. This will help the trajectory of this podcast and allow others who are seeking true happiness to find the podcast.

Revtribes Podcast
How I Built My Tribe With Guest Elijah Desmond

Revtribes Podcast

Play Episode Listen Later Feb 9, 2024 46:30


Elijah Desmond is a dynamic figure in the dental industry, renowned for his innovative events like Dental Festival and Smiles at Sea, offering dental professionals opportunities to learn, connect, and enjoy. Moreover, he is the innovative mind behind Dental Pitch, an event connecting investors and companies in the dental industry. Also, with a background as an international motivational speaker, DJ, and emcee, Elijah brings contagious energy and expertise to every event, making him a sought-after figure in dentistry's vibrant community. Join us as we navigate the highs and lows of entrepreneurship, celebrate the power of genuine connections, and learn valuable lessons from Elijguest's journey in fostering inclusive and supportive environments within the dental industry and beyond. [01:21] From Dental Tank to Dental Pitch: The Evolution of Entrepreneurial Investment [04:10] Revolutionizing Dental Practices through Authenticity and Innovation [08:46] Backstage Mastermind: Elevating Dental Entrepreneurs through Collaboration and Confidentiality [13:02] Beyond the Bar: Finding Joy and Connection in Sober Social Spaces [16:58] The Power of Integrity, Kindness, and Connection [24:03] Embracing the Weird: Building Authentic Connections through Vulnerability and Uniqueness [31:45] Staying Power: Finding Your Tribe and Embracing Discomfort for Growth [36:12] From Identity Crisis to Pure Giving: Navigating Entrepreneurial Challenges [43:44] Building Communities of Support and Inclusion   Resources: Connect with Elijah: LinkedIn: linkedin.com/in/elijahdesmond/ Website: dentalpitch.net/   Mentioned in the episode: Laura Nelson: linkedin.com/in/laura-nelson-rocks/ How the Mighty Fall: jimcollins.com/books/how-the-mighty-fall.html

Arizona's Morning News
Dr Laura Nelson, Southwest Gas - Community Spotlight

Arizona's Morning News

Play Episode Listen Later Feb 8, 2024 5:36


Dr. Nelson joins to talk about the efforts Southwest Gas makes to improve climate goals in the Valley.

Hypothetical Comedy
HC67: Laura Nelson

Hypothetical Comedy

Play Episode Listen Later Dec 8, 2023 41:29


This week we talk to comedian Laura Nelson.Laura is here talking life in the Bay Area, catholic school, improv, starting standup, her funny family, postpartum depression, pandemic, and more.Follow us on IG@lauratellsjokes@sheshinesforyou @funkysammedina @hypotheticalcomedy

Secret Life of A Hairstylist
The Experience Beyond the Chair with Laura Nelson

Secret Life of A Hairstylist

Play Episode Play 29 sec Highlight Listen Later Oct 21, 2023 61:28


This one is FULL of Golden Nuggets!Laura Nelson and I chat about the different ways you can create a memorable salon experience that has nothing to do with what happens in the chair. The salon experience is probably the most important part of what keeps your guests coming back to you, so how can you keep yourself fresh in their mind, and make them wanting to come back for more. Make sure to hit and play from start to finish, because theres so much we go over!Resources:Laura's IG: @lauranelson.vaStylist ResourceSecret Life of a Hairstylist IG: @secretlifeofahaistylistpod

The Cash Confident Stylist Podcast
How stylists can get more time back in their business w/ Laura Nelson @Lauranelson.VA

The Cash Confident Stylist Podcast

Play Episode Listen Later Sep 11, 2023 51:34


Wanna get on the cash confident stylist group coaching waitlist?⁠ CLICK HERE Want your Bye Bye Debt Blueprint? ⁠⁠⁠Click HERE and use Code CCS10 for $10 off!⁠⁠⁠ In this episode Laura Nelson (@lauranelson.va) and I are talking all about how to get more time back in your salon business by hiring a virtual assistant. As well as the struggles that come with hiring out as a hairstylist.

Business Ninjas
Why Communication Technology is Empowering Local Business | Business Ninjas: WriteForMe & Signpost

Business Ninjas

Play Episode Listen Later May 18, 2023 11:28


Join our resident Business Ninja Andrew, together with the VP of Marketing of Signpost, Laura Nelson, as they talk about how the communication technology and home service industry can greatly benefit from optimizing their usage of technology and other digital means.Signpost is the leader in communication technology and small business management software for home service businesses. They offer digital and software solutions that help local businesses build a stellar online brand and convert leads into customers through live receptionist services, marketing automation, web chat solutions, and more. This podcast dives into communication technology and its tremendous impact on local businesses.Learn more about how Signpost can help your business grow by visiting their website at https://www.signpost.com/. -----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Arizona's Morning News
Community spotlight: Southwest Gas

Arizona's Morning News

Play Episode Listen Later Apr 5, 2023 3:45 Transcription Available


Dr. Laura Nelson with Southwest Gas joins the show for KTAR's Community Spotlight! She explains how the company strengthens communities through sustainability. See omnystudio.com/listener for privacy information.

The Irreplaceable Dental Assistant by DAME
Ep. 26 Extreme Customer Service with Laura Nelson

The Irreplaceable Dental Assistant by DAME

Play Episode Listen Later Mar 31, 2023 27:18


Welcome to the Irreplaceable Dental Assistant podcast brought to you by DAME - Dental Assisting Made Easy. The safe space to be mentored, empowered, and equipped. Do your customers experience excellent service at the dental office? Please remember to subscribe, rate, and share. You may email us at damelfdeducentre@gmail.com to share your feedback and comments. We'd love to hear from you. DAME - Dental Assisting Made Easy. We are better together! --- Send in a voice message: https://podcasters.spotify.com/pod/show/dentalassistingmadeeasy/message

Shark Bite Biz
#183 Market Your Business Locally with Laura Nelson of Signpost

Shark Bite Biz

Play Episode Listen Later Jan 16, 2023 50:46


Getting that local reach to increase your local presence is as critical as ever. Now-a-days you aren't just competing against local competitors but people that could be halfway across the world. Shark Bite Biz's David Strausser chats with Laura Nelson of Signpost. Check out Larua Nelson's company Signpost here: https://www.signpost.com/ Check out SAP Platinum Partner, SEIDOR at: http://seidor.com   Watch us on YouTube: https://youtube.com/c/SharkBiteBiz  Visit our NEW Merch store: https://store.sharkbitebiz.com  Connect with David Strausser on LinkedIn: http://www.linkedin.com/in/DavidStrausser   Join our Reddit Community: https://www.reddit.com/r/SharkBiteBiz/ Donate to our Patreon to SUPPORT this channel and get some BENEFITS and PERKS: http://patreon.com/sharkbitebiz Subscribe to the audio podcast on: http://www.SharkBiteBiz.com Find out more about the host, David Strausser: http://www.davidstrausser.com Follow David Strausser on Instagram: https://www.instagram.com/dstrausser83/ Follow us on Facebook: http://www.facebook.com/SharkBiteBiz Follow us on Twitter: http://www.twitter.com/SharkBiteBiz Listen on Apple iTunes: https://podcasts.apple.com/us/podcast/shark-bite-biz/id1522304651 Listen on Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc2hhcmtiaXRlYml6LmNvbS9mZWVkLnhtbA Listen on Spotify: https://open.spotify.com/show/1CZh0QdNr5Nn8CD8kInMAJ Listen on Vurbl: https://vurbl.com/station/shark-bite-biz/  Listen on Stitcher: https://www.stitcher.com/podcast/shark-bite-biz Listen on iHeartRADIO: https://www.iheart.com/podcast/269-shark-bite-biz-68819872/ Intro music courtesy of Stationary Giant: https://instagram.com/stationarygiant?igshid=1mf4umgejvpgi Produced by: Francisco Strausser: https://www.youtube.com/channel/UC82qlvfm4mXg3C3AzqPHthw

Steam Scenes
Bookstagramming the naughty bits with Laura Nelson

Steam Scenes

Play Episode Listen Later Jan 11, 2023 72:24


New year, new episode! This week, I chat with book blogger Laura Nelson, also known as Tangents and Tissues. Laura and I dig into how she ended up as a book blogger and bookstagrammer, her fave tropes and heat levels, and how reading is a form of therapy for her.  I loved recording this episode. Laura has been a massive supporter of my writing, and I wanted to point a spotlight on the incredible work she does for the author community. Laura, you are a star! xo Connect with Laura online:InstagramFacebookAmazonBookBubGoodreads

Duct Tape Marketing
How To Improve Your Local Marketing Strategy

Duct Tape Marketing

Play Episode Listen Later Dec 30, 2022 22:11


In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch. Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University. More About Laura Nelson: Signpost.com More About The Certification Intensive Training: Learn more about the Certification Intensive Training here This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Matrix Podcast
How the Clinic Made Gender: The Medical History of a Transformative Idea

Matrix Podcast

Play Episode Listen Later Nov 29, 2022 68:11


On November 9, 2022, Social Science Matrix hosted a panel discussion on “Authors Meet Critics” panel discussion on How the Clinic Made Gender: The Medical History of a Transformative Idea, by Sandra Eder, Associate Professor of History at UC Berkeley. Eder was joined in conversation by Laura Nelson, Associate Professor of Gender and Women's Studies at UC Berkeley, and Danya Lagos, Assistant Professor in the UC Berkeley Department of Sociology. The panel was moderated by Catherine Ceniza Choy, Professor of Ethnic Studies and Associate Dean of Diversity, Equity, Inclusion, Justice, and Belonging in the UC Berkeley Division of Computing, Data Science, and Society. The panel was co-sponsored by the UC Berkeley Department of History, the UC Berkeley Department of Gender and Women's Studies, the Center for Race and Gender, and the Center for Science, Technology, Medicine and Society (CSTMS). In How the Clinic Made Gender: The Medical History of a Transformative Idea, Eder tells the story of the invention of gender in American medicine, detailing how it was shaped by mid-20th-century American notions of culture, personality, and social engineering. Eder shows how the concept of gender transformed from a pragmatic tool in the sex assignment of children with intersex traits in the 1950s to an essential category in clinics for transgender individuals in the 1960s.

Meet The Elite Podcast
5823 Laura Nelson-11 18 22-Reiki-Phil

Meet The Elite Podcast

Play Episode Listen Later Nov 16, 2022 4:03


WP Tavern
#41 – Laura Nelson on How To Create a Profitable Newsletter

WP Tavern

Play Episode Listen Later Aug 31, 2022 30:58


On the podcast today we have Laura Nelson. Laura is a Content Marketer at WooCommerce where she's responsible for creating and planning engaging content for their users. Prior to WooCommerce she worked at MailPoet, an email marketing plugin for WordPress, and it's this experience that she is bringing to the show. Her pitch is that email newsletters can themselves be a product. That people will pay to receive your emails, and she's got data and examples to back it up. I suppose that the closest analogy would be people who create an online course. You have an area of expertise; you do the hard work of creating the course and people will pay for a membership to have the benefit of learning from your expertise. Laura is describing something similar to that. The only difference being that instead of a course, people will pay to receive your emails, knowing that you're going to bring value to them regularly. This is not a get rich quick scheme. It's hard work and you've got to cultivate your audience and give them something of value, repeatedly.

Jukebox
#41 – Laura Nelson on How To Create a Profitable Newsletter

Jukebox

Play Episode Listen Later Aug 31, 2022 30:58


On the podcast today we have Laura Nelson. Laura is a Content Marketer at WooCommerce where she's responsible for creating and planning engaging content for their users. Prior to WooCommerce she worked at MailPoet, an email marketing plugin for WordPress, and it's this experience that she is bringing to the show. Her pitch is that email newsletters can themselves be a product. That people will pay to receive your emails, and she's got data and examples to back it up. I suppose that the closest analogy would be people who create an online course. You have an area of expertise; you do the hard work of creating the course and people will pay for a membership to have the benefit of learning from your expertise. Laura is describing something similar to that. The only difference being that instead of a course, people will pay to receive your emails, knowing that you're going to bring value to them regularly. This is not a get rich quick scheme. It's hard work and you've got to cultivate your audience and give them something of value, repeatedly.

The winners' ways Podcast
141: How to create effective marketing campaigns that deliver high value with Laura Nelson

The winners' ways Podcast

Play Episode Listen Later Aug 26, 2022 33:25


EXPERT GUEST: LAURA NELSON Laura Nelson is the VP of marketing at Signpost, a local business marketing software company. Laura has over 10 years of experience in marketing and business consulting. She skillfully aids local small business owners to attract, connect with and grow their clients by helping them make day-to-day operations simple and improve customer experience. Her strategic approach and ability to make strong connections make her a proficient businesswoman. Laura is eager to share her expertise on how business owners can build credibility and improve their marketing strategies to fit the current consumer climate. LINK: https://www.signpost.com/ --- Support this podcast: https://anchor.fm/the-winners-ways-podcast/support

The Daily Grind
S4 Episode 14: Laura Nelson | VP of Marketing | Signpost

The Daily Grind

Play Episode Listen Later Aug 16, 2022 35:02


“Move forward” on the Daily Grind, your weekly goal-driven podcast. This episode features Kelly Johnson and special guest Laura Nelson. Nelson is currently the VP of Marketing at Signpost based in Denver. She has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. Laura earned an MBA from the University of Michigan, where she focused on strategy and marketing, and a BFA at Carnegie Mellon University. She enjoys skiing, traveling, and art in her spare time. S4 Episode 14: 08/16/2022 Featuring Kelly Johnson with Special Guest Laura Nelson Audio Credit Intro: Draw The Line Mastered by Connor Christian Follow Our Podcast: Instagram: @dailygrindpod https://www.instagram.com/dailygrindpod/ Twitter: @dailygrindpod https://www.twitter.com/dailygrindpod Podcast Website: https://direct.me/dailygrindpod Follow Our Special Guest: Twitter: @signpost https://twitter.com/Signpost Website: signpost.com Email: lnelson@signpost.com --- Support this podcast: https://anchor.fm/dailygrindpod/support

Behind Your Back Podcast with Bradley Hartmann
271 :: Laura Nelson, VP of Marketing at Signpost: Attracting More Contractors to Your Corner

Behind Your Back Podcast with Bradley Hartmann

Play Episode Listen Later Aug 9, 2022 42:49


In episode 271, Bradley is joined by Vice President at Signpost, Laura Nelson.  Laura shares great insights into how to build effective marketing campaigns that deliver value as well as setting your marketing budget.  We discuss company reviews and why it's important to automate the feedback process. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Follow us on Instagram: instagram.com/behindyourbackceo Subscribe to our YouTube Channel: The Behind Your Back Sales Co. Capital One Trade Credit: capitalone.com/trade-credit

Marketing Technology Podcast by Marketing Guys
How to: digital marketing tips for local businesses - Laura Nelson, VP of Marketingat Signpost

Marketing Technology Podcast by Marketing Guys

Play Episode Listen Later Aug 9, 2022 18:30


** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Laura Nelson, who's the VP of marketing at Denver-based Signpost, which helps businesses respond instantly, simplify communications, and build credibility. Topics we discuss: Tips on which tools and channels to use as a small business How to compete with the big brands Which marketing mistakes to avoid as a small biz LinkedIn Laura Nelson: https://www.linkedin.com/in/lauraliznelson/.  Website Signpost:: https://www.signpost.com/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

WordPress | Post Status Draft Podcast
Laura Nelson on Email Marketing and WordPress

WordPress | Post Status Draft Podcast

Play Episode Listen Later Aug 2, 2022 20:17


Laura is the Marketing Manager at MailPoet — a popular email marketing plugin for WordPress. She's been working in the WordPress space for the past eight years, with experience in both agency and in-house marketing teams.

Business Stories for Small Business
Creating An Amazing Customer Experience with SignPost's VP Of Marketing Laura Nelson

Business Stories for Small Business

Play Episode Listen Later Jul 20, 2022 21:38


Signpost's VP of Marketing Laura Nelson talks to us about what she has learned growing up in an entrepreneurial family. She also talks to us about how "word of mouth" marketing has evolved due to the omnipresence of online reviews.  We discuss how to use technology (like Signpost) to create a stellar customer experience that will yield more business and positive feedback.   Learn more at: signpost.com

Pathmonk Presents Podcast
Successfully Implementing Quality Multi-Channel Marketing Strategies | Interview with Laura Nelson from Signpost

Pathmonk Presents Podcast

Play Episode Listen Later Jul 14, 2022 15:41


Reviews and customer experience are playing a critical role in any buyer's journey. Prioritizing customer experience and connection can generate loyal advocates and returning customers. Helping local businesses attract, connect with, and grow their customer base is Signpost. The VP of Marketing, Laura E. Nelson joins our host to dive into her multi-channel marketing strategies and their efforts to invest in SEO, email marketing, and content. Laura looks to the future of Signpost and is aiming to strike the balance between a feature and value-based website.

Business Creators Radio Show With Adam Hommey
How Consumers Are Searching For and Evaluating Local Businesses, With Laura Nelson

Business Creators Radio Show With Adam Hommey

Play Episode Listen Later Jun 14, 2022 57:09


Consumers see right through the traditional advertisement. Potential customers are going to seek out your customer reviews – whether you want them to or not. Word-of-mouth marketing, or referral marketing is the cheapest and best way to get new customers. So, how can you get in front of this, practice transparency, and make your customer experience as […] The post How Consumers Are Searching For and Evaluating Local Businesses, With Laura Nelson first appeared on Business Creators Radio Show with Adam Hommey.

AADOM Radio-THE Podcast For Dental Managers
AADOM Radio-Ep. 96-How to Set Smarter Goals w/Laura Nelson-Founder/Front Office Rocks

AADOM Radio-THE Podcast For Dental Managers

Play Episode Listen Later Jun 10, 2022 32:38


AADOM Radio & Dental Whale Present:Laura Nelson-Founder of Front Office RocksLearning Objectives: • How to set the appropriate goals and clearly define them.• Measure the goals to know how well you are doing against your goal• Define if you have accomplished the goal you set and what to do to help motivate the team to do it again in the futureMore About Laura:Laura Nelson is an award-winning, international speaker & the founder of Front Office Rocks™, a virtual training platform for dental teams that is the leader in Dental Front Office Solutions and Training, With her interactive and innovative approach, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth and empowered dentists and office managers to excel at performance-based hiring.An accomplished recruiting & management coach and highly renowned keynote speaker, she is the best-selling author of Step Away from the Drill, a book that has helped dentists understand & embrace the business side of dentistry and her newest book, Hiring Without Hesitation: A How-To for Small Business Success, which breaks the hiring process down into clear, easy-to-follow steps that make finding and hiring talent a productive and enjoyable experience. Laura is the recipient of public speaking awards from The Speaking Consulting Network and Dentistry's Got Talent. She has also been recognized as one of Dental Products Report's Top 25 Women in Dentistry.More About Dental Whale:https://www.dentalwhale.com/More About Front Office Rocks:https://frontofficerocks.com/More About AADOM:https://www.dentalmanagers.com/ 

Marketing as a Foreign Language
Local Marketing Expert - Laura Nelson

Marketing as a Foreign Language

Play Episode Listen Later Jun 9, 2022 28:39


#localmarketing #expertinterviewLaura Nelson has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. Following progressive roles with Broadly, Reputation.com, and Patch she is currently VP of Marketing at Signpost based in Denver.Brought to you by Send It Rising.

Sales POP! Podcasts
Sales and Marketing for Local Businesses with Laura Nelson

Sales POP! Podcasts

Play Episode Listen Later May 11, 2022 22:41


So how do you decide as a local business what the best marketing approach is? In this Expert Insight Interview, we welcome Laura Nelson, the VP of Marketing at Signpost and a local business advocate.

The Deals for Dentists Podcast
Laura Nelson: Making Your Entire Dental Office Rock

The Deals for Dentists Podcast

Play Episode Listen Later May 3, 2022 29:31


Tune into this episode to listen to Laura Nelson and Dr.Eric Block discuss how to make your entire dental office rock!

Under Pressure Podcast
Marketing in Pressure Washing ft. Laura Nelson of Signpost

Under Pressure Podcast

Play Episode Listen Later Apr 29, 2022 29:41


In this episode, Jake is joined by Laura Nelson of Signpost. Laura is the VP of Marketing at Signpost and has over a decade of experience in the industry. Laura came on the show to share her experiences and insights into marketing in this industry and describes how to maximize your marketing efforts to grow your business. Find out what fundamentals you need to establish your online presence! Whether you want advice on reviews, email/texting campaigns, SEO, paid ads and where to find your customers, Laura shares the behind the scenes knowledge she has gleaned over the years. As a representative of Signpost, Laura also shares all the solutions that Signpost offers and how you can leverage them to take your business to the next level! Tune in to find out how to increase the effectiveness of your marketing efforts and finally have efficient campaigns with better ROI!   If you want to hear more about marketing in Pressure Washing and want to learn more about Signpost, check out their website: www.signpost.com

Duct Tape Marketing
Local Marketing Strategies For Your Small Business

Duct Tape Marketing

Play Episode Listen Later Apr 21, 2022 21:53 Very Popular


In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch. Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University.

Black Girl Gone: A True Crime Podcast
BONUS: The Lynching Of Laura Nelson

Black Girl Gone: A True Crime Podcast

Play Episode Listen Later Feb 3, 2022 14:02


In May 1911, 27 year old Laura Nelson and her son L.D. who was 14 years old at the time were both lynched after an angry mob drug them from their cells after they were charged with murder when the local deputy sheriff was accidentally shot and killed. We are releasing four bonus minisodes in honor of Black History Month about four women killed between 1911 and 1969. No one was ever held accountable for their deaths, so we are honoring them by telling their stories. Two episodes will be released in your regular feed two will be available only on Patreon. SUPPORT OUR SHOW! And Join Us On Patreon To Unlock Exclusive Content! www.patreon.com/blackckgirlgonepodcast Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

The Restoration & Remediation Ask the Expert Podcasts
Meaningfully Marketing to Homeowners: Gaining More Leads, Jobs, Word of Mouth

The Restoration & Remediation Ask the Expert Podcasts

Play Episode Listen Later Jan 27, 2022 33:00


Laura Nelson is vice president of marketing at Signpost, a company that helps local businesses attract, connect with and grow their customer base. At The 2021 Experience Convention & Trade Show, Nelson led a session on attracting, selling to and delighting homeowners from start to finish. Here, she discusses the most critical points of homeowner interactions with restoration businesses. Nelson covers how contractors can stand out on Google, optimize online prospects and customers, convert more browsers to buyers, and drive more referrals through an elevated customer experience.

Matt Report - A WordPress podcast for digital business owners
Business of WordPress news w/ Rae Morey

Matt Report - A WordPress podcast for digital business owners

Play Episode Listen Later Jan 12, 2022 39:57


WordPress news is hard. I mean, it's hard to turn it into a real business. I get away with covering WordPress here on the Matt Report because our guests share lessons on how they built their business or spend time telling us how they navigated the community, until they found their way. But news? Well, that's why The WP Tavern has been the only name in town for a while, loaded with two critical components: A dedicated staff and they are funded. If you want to make it, you do things differently, you do things like Rae Morey‘s The Repository newsletter. Today we'll chat about building her WordPress news newsletter, background as a journalist, and explore what it really takes to make all of this work. Thanks goes out to Malcare today for sponsoring a month of Matt Report and The WP Minute. You can help us by visiting buymeacoffee.com/mattrpeort Episode transcript [00:00:00] Rae: It's a completely not in the WordPress world at all. So our processes is, as you said, an experiential design and creative technology company, and we develop experiences for cultural and tourism organizations. [00:00:14] So, you might go into a gallery or museum and experience an audio tour and we create immersive experiences where you can. Wander around a space and he audio that that's designed, especially for that space. It moves with you around, around the gallery or exhibition. We do precinct technology, virtual queuing, augmented reality experiences, and we do exhibition design in. [00:00:40] A lot of different spaces, for example we're doing a a brand new exhibition smack bang in the middle of Montana at the moment for there for first street project there. We do we do the audio guide for the Getty in Los Angeles. So that's an example of the kind of thing I do for my, my day job. [00:00:58] There is communications manager. So I look after Publicity marketing anything to do with words, I guess, on the website? Yeah. That's, that's kind of what I do for a day.  [00:01:09] Matt: Does anybody ever give you like a side eye when maybe a customer comes in and they're like, we have a WordPress website that they look at you and be like, Hey, we think we know somebody who kind of knows this to implement whatever project we might have. [00:01:23] Rae: I don't know. I, I, to be honest, I kind of played down what to do with WordPress, because I don't want to be that person that people kind of like go to asking for, help me with my website. Yeah. [00:01:33] Oh, I I hate to say, but our website and our process is actually uses Drupal. So I've had to learn that this year not, not my decision, but yeah, it's been interesting seeing what the competitions.  [00:01:44] Matt: Yeah, that was the, the second, most serious application I used to build websites was Drupal before or slightly after a front page. [00:01:51] Well, I guess throw Dreamweaver in there too, but we went front page Dreamweaver and then Drupal and then WordPress triples, fantastic platform. I think I wouldn't use it today, but I th I still think it's a very powerful  [00:02:04] Rae: platform using it compared to WordPress at the moment. Very different platforms. [00:02:10] Matt: How do you find time to to do the repository and works by birds and you have a family? How do you, how do you structure your day with all of this stuff?  [00:02:20] Rae: The honest answer is I have no idea. [00:02:21] I, I think over the past couple of years I don't know if you're aware, but Melbourne where I live here in Australia has been the most locked down city in the world. We've had the most restrictions lockdowns out of everywhere. It's just the circumstances I guess, here, but it's given me a lot of time to look at. [00:02:36] To spend on side projects, I guess. So when so the, the repository I started that with came guest star from male poet back in November, 2019. And that was just before the pandemic. And so I guess the repository in a way became a bit of a handy pandemic passion project that I was working on while in locked down and has continued through to now. [00:02:59] And. [00:03:00] Yeah, I was, I was also on maternity leave from my day job throughout 2020. So that gave me a lot of time and focus on building up the newsletter and yeah, since returning to my day job part-time I've, I've just I guess structure my week so that, Part time work and also have the repository for a Dane half a week. [00:03:21] So just try to split up the weight to fit everything in. And also I'm very fortunate to have a partner who. Who I cope? Well, shouldn't say co-parent with where to very much together, but we split our parenting duties 40, 50, 50, which is we're very modern family in that respect. So yeah, we both prioritize our careers, but also our son. [00:03:44] So, yeah. So there, there is a way for moms with a lot of things on to, to do all the things that they are passionate.  [00:03:53] Matt: Do you have a certain structure and I can, I can share mine as well for, for the WP minute, but you have a certain structure that you would, you wouldn't mind sharing on how you keep track of all of the news. [00:04:05] And this obviously is happening throughout the week. Are you jotting things down and the to-do lists in a notion document. And then at the end you go to write up the email and you just sit down with all of those notes in front of you. How does this all come curated?  [00:04:18] Rae: Yeah, look, there's no pulling back the curtain. [00:04:21] There's no special, fancy way that I do it. My background is, is in journalism. I studied journalism at uni and so I naturally just do a lot of note-taking all the time because I'm just every time I see something, I think, oh, that's really cool. And I use apple notes on my my medical kit or my iPhone, I'm an apple person and everything sinks. [00:04:44] And so I'm constantly taking notes. And I guess with the repository I use feedly.com to track something like 70 or 80 different websites and blogs. And so I go through that periodically throughout the week just to track what what's happening and keep on top of everybody's latest updates. I'm also checking Twitter all the time on my phone. [00:05:06] And it's a bit harder to save tweets, so I have to yeah. Finding a way to do that really well, but I'm always checking Twitter, whether I'm No throughout the day or in the evening while I'm watching TV, having having a scroll. And that's mostly, I guess my research for the pository just between those two, just seeing what's going on. [00:05:27] And I guess also just catching up with people throughout the week in the WordPress community, whether it's just aiming on on Twitter or chats over emails and Coles. Those are the kinds of ways that I keep in touch with what's going.  [00:05:42] Matt: Sure the the newsletter there's. So there's a, you just said that there, you're probably tracking 70 to 80 sources of, of news or at least new news that you can throw into an RSS feed and put into. [00:05:53] Feedly probably 20% of them. I would reckon are [00:06:00] our newsletters or have a newsletter component to them. Your newsletter is unique to, to me, by the way, or listen, let me take a step. I'm honored for you to be here. I'm not a journalist, I'm not a great writer. I struggled with words, in fact and I look at your piece as something that is it's fantastic. [00:06:19] It's unique. It's creative. I look at it as a conversation that, that ends up in my inbox. Before I knew who you were. I had some other voice in my head, but then I realized that then I found out who you were. And I was like, oh, now it's your voice. Every time I read the newsletter, like I'm hearing it with this Australian accent. [00:06:37] And it's fantastic. But it's, it's much more of to me anyway, like a S a conversation, maybe a story. Was that on purpose? Is that a strategy? I don't want to slap strategy on art, but is that a strategy of yours to make it different than.  [00:06:53] Rae: When when Kim and I originally started the repository, or at least before, actually before we started the repository and we were talking about ideas because Kim and I are both journalists in previous life. [00:07:05] And we wanted to bring something to the WordPress community. Then I guess, in a way there was an ulterior motive of showing off male poet platform, but also. Well, as, as former journalists, we just wanted to put something together that brought the WordPress news in a way that was, I guess, a lot of new stories in WordPress tend to include a lot of opinion, but we wanted to bring other people's opinions to the fore as well. [00:07:27] We wanted to increase the diversity in the news, but not just by having lots of different new sources, but bringing people's opinions that you might. You might not otherwise see. So the, the format that we came up with and, we still have to this day was looking for looking at a particular issue from a lot of different perspectives. [00:07:52] So we, like a story recently, like I know the word, it's not just the actual state of the word video, but lots of different blog posts in opinions, from different people and what they make. Of the state of the word. So you can kind of, read about read about a new story, but also get the context of where that story fits within the WordPress world and then varying opinions on what people thought about that. [00:08:15] So, you can get that kind of more nuanced viewpoint from, from different people and, and have that way of understanding any issue. From different viewpoints because not everybody looks at things the same way. It's nice to kind of read something, but then understand where, where it fits in the ecosystem. [00:08:31] And that's, that's the approach that we were going for.  [00:08:34] Matt: This is a huge question and I'll let you dissect it and define it and pull pieces out of it as you see fit.  [00:08:41] WordPress news, like what is somebody with a journalistic background? What does that really mean? Or what should it really mean? And maybe even before you answer that, can you help clarify, like what at journalists [00:09:00] produces versus let's say an opinion piece or a commentator might produce, because to be honest with you I didn't discover this recently, but for many years I was just like, oh, I don't know the difference. [00:09:12] I didn't know that you, that a journalist doesn't really put opinion into their, into their piece. And there are certain guidelines that one should approach journalism with versus, I would say like somebody like a Kara Swisher, who's what I would say is maybe a celebrity journalist, but no longer a journalist I think is much more on the commentator side. [00:09:33] For probably many different reasons, but anyway, could you help us define what journalists means to you should mean in the WordPress space?  [00:09:41] Rae: Yeah, it's interesting because there's definitely. Of everything in the WordPress community. I worked in, in newspaper journalism, and so it was very, and I guess the newspaper I worked for, it was very straight in that it was, new stories to get one report on one side of the debate and the other side. [00:09:58] Of the debate. You make sure you have balanced views on a topic and you present that and that's purely without any kind of opinion. And you try to be as objective as possible in the way that you present it. So that's, I guess, very traditional old fashioned old school journalism. That's kind of where my background is, I guess, in that, in the WordPress community. [00:10:22] I don't really have anything, I guess the closest to that would probably be Sarah Gooding at WP Tavern. And even then some of her pieces can have some opinion inserted here and there for, for her context. She's, she's been in the community for a really long time. So her opinions, I, I find it fairly valid, but but yeah, that's not really, I guess, old school journalism as, as a lot of people would say it And then you get. [00:10:47] Yeah, I think blog, blog posts and things like that, where people offering an opinion that's I wouldn't really class that as news, so much as it's opinion and people adding their perspectives to the debate. It's, it's an interesting one in the WordPress community. We don't have a lot of new sources. [00:11:03] A lot of people have tried to start WordPress news over the years. Haven't been, haven't been that successful because it's. It's not a business that is profitable as we've seen more broadly in, in the news industry with the rise of the internet and, the fighting for advertising and paywalls and, and all of, all of that kind of thing. [00:11:23] In in WordPress, we could, we could definitely use more new sources, that the greater diversity you have with news the more accountability businesses have to have to operate in this environment. The more and more scrutiny, the better, I think, in terms of, businesses operating and, and making sure that they're operating above board It would certainly be nice to have more new sources. [00:11:45] It's, it's certainly great that there are a lot of people who, who blog and share their opinion. But yeah, I think there's definitely room for, for more harder news in the WordPress community, particularly, over the past year, how we've had so many [00:12:00] acquisitions, right. And we were going from an ecosystem full of, I guess, small to medium businesses to, we've got big corporates and multinationals, I guess, like Google that are operating in, in our in our ecosystem. [00:12:12] And, we want to keep those businesses to. No, around what they're doing. And I, I'm not saying way to, to scare them, that they shouldn't be in our ecosystem, but, just to, people want to know what's what's going on and, and, and make sure that they're operating in a, in a fair. [00:12:27] Matt: Let's say news article or piece or research even if you went to an acquisition that happened a year, two years ago we might be checking in on, let's say something like an eye themes was probably the one that I can think of at least off the top of my head, that dates pretty far back, big company getting picked up by a hosting company. [00:12:46] And now Corey who started that company now runs both status. One might say. Let's take a look at what happened with these acquisitions in terms of employment. Are the people still there? Is the products. What it was when they acquired it. What is the price point look like? Have these, big hosting companies, which catch a lot of heat because they are big hosting companies. [00:13:08] Did they just roll it into their mega solution? And the once artismal piece of themes is just gone and it's just another toggle, it's just another toggle on the dashboard, right? Is that a fair assessment to say that's the kind of news that we were journalism that we would want to see in the space, or at least maybe you would want to see in the space, not trying to put words in your mouth, but  [00:13:30] Rae: yeah, I think that kind of journalism would be good. [00:13:32] I guess, It's interesting because we work in a space with some really big companies and there are lots of acquisitions going on. It's it's it's, that would be interesting to say, the, the, the the quality and the end product that's offered to, to users is that being maintained, as I know there's been a bit of angst with also motive of buying out people plugin, Sandhills development it'd be interesting to go back in, as you say, in 12 months time. [00:13:56] And from looking at that story as a journalist, you'd probably want to Find long-term users and get their perspectives, whether that's on the record or as background for a story and maybe speak to stuff. If they're happy to speak, even anonymously, get their, their views on how they think the. [00:14:16] Transition has been yeah, those are the kinds of interesting stories that we're not really seeing so much, we're saying the, the, the acquisition and the sale, but we're not really seeing the I guess the journey of how acquisitions are tracking. We're not seeing what's happening to, particularly with automatic buying out so many distances, what are happening to those businesses? [00:14:36] They bought quite a few in the, in the past year and the past few years have been interesting to say, what's, what's happened to the end product house has been absorbed into it, automatic and wordpress.com and, and it has it, has it been for, I guess, the greater good in supporting those employees and, and the businesses, but also providing a a more polished product for the end user. [00:14:57] If that, if that was the purpose of the, of the equity.[00:15:00]  [00:15:01] Matt: I think another, another topic would be something like a core, core contributors, which companies are funding core contribution to the WordPress core. I think in Matt's state of the word, which I do have the slides on the WP minute. [00:15:15] So I'll try to link up in the show notes. I think he showed a graphic of automatic somewhere in the seventies. Person, mark a Yoast coming in again, this is just off the top of my head. I think second place with maybe 14 people. And then it's like GoDaddy who just acquired Pagely who's a multi-billion dollar publicly public. [00:15:36] Are they publicly traded? I better not see, this is what, this is what makes a real journalist. They don't just say things like, I think they're a publicly traded company. If they're not, they're really big. And they've got billions and billions of dollars, but I think only four or five people. Actually contributes to core and word press is a massive part of their business. [00:15:53] Why aren't they doing? Why aren't they doing more for, for WordPress what's, what's the reason. And how much are they really benefiting off of open source? I think a lot of people give Matt an automatic, a lot of heat around the fact that, well, this is an open source product and, and this is just all funneling to the top of wordpress.com to make wordpress.com more money, but it's oh, by the way, There are billion dollar hosting companies leveraging this to who are not giving back. [00:16:20] Yeah. And don't  [00:16:21] Rae: forget Google as well. They're, they're pretty massive company. And, and I'm not sure exactly how many people they've contributed to the, how are they contributing to WordPress 5.9. But. Yeah, it'd be interesting, but you also mentioned Yost in there and I wonder if they'll increase their contributed the numbers now that new fold digital has acquired them. [00:16:39] It'd be interesting to say, how that contribution space changes and, and also in the state of the word Matt shared how he liked to see that landscape of contribution change in the coming years. So, Yeah, it would be, it would be great to see those big businesses putting back more in as far as five for the five, five for the future goes it's great to see so many smaller individuals and businesses contributing. [00:17:04] But also another interesting story I think is over the, over the past year, there's been a drop in, in volunteers and contributors to the project. And an automatic is picked up the lion's share of that work, which, you can't fault automatic for, stepping in and, and supporting the project in that way. [00:17:22] It would be great to say. Nice. Some of the bigger businesses stepping in and putting out resources for that too. I was really pleased to say XW pays as has, has put up contributors for the performance team and it'd be great to see more businesses like that who have that kind of expertise to be able to, to. [00:17:39] Could contribute their people to different parts of the project. Would that help? Because it's not really just about developers. It's also about marketing and design and mobile. There, there are a lot of different end-to-end education. There are a lot of different spaces that need country. [00:17:54] Matt: And what we've I've hoped we've just done is illustrate how important WordPress news [00:18:00] is and could be if there was more funding in the space. So how do we make money doing this? Ray, I wanna, I wanna pivot and talk about that a little bit because you, you, you have. The, what I'm going to say, the only vehicle for content you put out for WordPress is the newsletter, the repository. [00:18:17] You're just sending out email. You're not doing a blog, you're not doing a YouTube channel. You're not doing a podcast yet. And you monetize that through through sponsorship. It's. Well, I'll let you, I'm not, you don't have to say any numbers. It's not a full-time job for you. In other words, it's not supporting you. [00:18:34] Full-time compared to your day job. Maybe one day will like, what do you think it's going to take to make the repository of full-time job? Is there another. Of an audience in the WordPress news space to build a true air quotes, air quotes business, or should it be selling NFTs to support this  [00:18:55] Rae: maybe, but who knows how long that's going to be around for? [00:18:58] To be honest, I don't see their positories a full full-time job for me. I started it as a bit of a side gig. I thought that would take four, maybe four hours a week. And, and how it's more like a donor. So it does take a bit of time to put together because it's, it's solo single stories, reading everything. [00:19:16] And in making sure that, I don't want to just pick any, tweets to include in the newsletter. I want to make sure that I'm trying to find as many views as possible. And the ones that I'm including in the newsletter, a representative of, of the, of the views that you know, are in the community as well as any of that. [00:19:32] It might be a bit unusual. The, I think that it's an interesting one funding. I'm very lucky to have GoDaddy in element or sponsor sponsoring the newsletter this year. They'd been fantastic sponsors. One thing I do is when I enter into an agreement with a sponsor, I make it clear that. [00:19:52] If that, I want to retain editorial independence. So if there are any stories that involve them good or bad, I'm going to include them in the newsletter. Even earlier in the year when automatic mail poll was sponsoring the newsletter for the all of last year and, and And that was fantastic. [00:20:10] It allowed the newsletter to really great. But then when automatic bought out male poet automatic began took over sponsorship of the newsletter for the first quarter of 2021. And that was part of the agreement as well. I made sure that any stories involving automatic rules, you were going to report on those. [00:20:28] I think it's really important. If any publications have sponsorship agreements of that type, that it is very clear that editorial independence is important and, and that's separate from sponsorship. There are lots of other different models as we've discussed before as well, of the podcast. [00:20:48] There are lots of different models for, for funding use. It's, it's a bit of experimentation, I think there's philanthropy as we've seen that philanthropic or philanthropic funding [00:21:00] model. There are a crowdsourced kind of funding models. It's, it's an interesting one because at the end of the day, P everybody wants news, but not everybody's willing to pay for it. [00:21:10] And that's, that's the struggle is real there. It's really hard to overcome that because for a long time, these is. Well, my speed. Well, it's been free on the internet. It's easy to find sources. A lot of people think that they can find it themselves, but the convenience of having a newsletter letter, like the repository brings it all together and makes it more accessible. [00:21:30] Yeah.  [00:21:31] Matt: How do we encourage, ah, I'll I'll fall on this grenade. You don't have to agree with me. Okay. I'll be, I'll be the guy who says it out loud, but. How do we encourage better content? To be made. And I say content specifically, because I know not every, not everyone doesn't want to cover the inside baseball of, of WordPress. [00:21:58] They don't want to dive deep into stories. I get it because it's a very small audience. And maybe we'll talk about that in a moment. Like it's kind of a small audience who really cares about this stuff versus like, how do I build this element or site to make a thousand dollars a month? That's a much larger audience who cares. [00:22:16] Again, air quotes cares about WordPress. How do we encourage others to create better content? Or do you have any, any words of wisdom on how to create better content so that we all the content creators in WordPress, whether it's a journalist, a, an opinion piece, or maybe even a tutorial. That businesses take us a little bit brands that sponsor us or donate to us. [00:22:39] Take us a little bit more serious because I've overseen. I've. What I've seen is the over-saturation of asking for like donor donations and sponsorships, and then the content never gets made. And what I feel like is that kind of hurts us. Maybe not, I don't know, but it kind of hurts us where we knock on that, that brand's door. [00:23:02] And we say, Hey, we got this great thing. We're pouring so much effort into it. And they go, yeah, that other person burned me for $5,000. And they didn't really, they didn't do the ad read. Right. Or they didn't create the amount of content that we thought, or, the content didn't bring us that much traction. [00:23:18] So, you have this, I'm giving you 5,000. I want 5,000 in one. Any words of wisdom for elevating the quality of content or is it just like survival of the fittest?  [00:23:29] Rae: Yeah, that's a really interesting topic. In the good question. The only way I guess I can answer that is, is from my own experience. [00:23:36] When. I started the ripples of trails or, really fortunate that I guess I was the writer for the project. It was a collaboration between myself and Kim. So I was writing, Kim was basically bankrolling. He didn't, he was, running his own company, didn't have the time. So, there was a collaboration between the two of us. [00:23:53] We talked, discussed the news and, and made the website and we kicked it off with, I think, seven subscribers. I [00:24:00] can't remember in the first issue, not many And we got, got up to about a hundred subscribers and it kind of just plateaued for a while, but we kept on going and slowly and it snowballed, but it took probably a good year of, of the newsletter to really get into. [00:24:21] To really start growing our subscribers. I think by that stage, we might've had two or 300 subscribers by the end of the first year, we were a bit deflated. We thought we'd have more subscribers. And we were trying to try to, become more well known and, and get more people reading. But it's a, it's a pretty hard thing. [00:24:39] And so. When it, when it came time for came to step away when male Paul was acquired and then automatic finished sponsoring after they acquired male poet. I was kind of in a spot where I didn't know where I was going to go next with sponsorship. And it was that, that good year of very slow growth and just focusing on writing something quality that attracted GoDaddy to, to sponsor they would, at their hour, they were our first sponsor who really saw what we were, what we were aiming for with the newsletter or by that stage. [00:25:14] No. I was really luckily. So, Laura Nelson, who works at a male poet in their marketing, she's now at world commerce. She was absolutely critical in helping develop that relationship. She's a fantastic member in the WordPress community, so she helped introduce us and yet he's still a sponsor and it's, it's there. [00:25:34] Adam and Courtney and their belief in the newsletter and, and, and wanting to, they also have a sponsor section in the newsletter that allows them to share events and, and, and other pieces with the community. That's, that's been critical in the, the ongoing. Publishing of the newsletter. [00:25:51] Yeah, these kinds of projects can't really can't happen without money family to support. So it's, it's an interesting one in terms of, how do we keep these kinds of things afloat? And as far as going back to your question about quality content, I think I think a lot of people want to make money really quickly. [00:26:10] And yeah, of course, who doesn't, everyone wants to make money, but sometimes it does take a slow burn and working on something with the aim of producing something high quality. Is going to make some money in the end. And I'm happy to say the, and happy to share that. Then the repository is profitable for me. [00:26:27] It's not going to be a full-time job, but for what it, what it is at the moment. And I don't have plans for, major expansion, but it is not well, I, I don't have big plans to have a podcast or a big website and do lots of reporting. People subscribe the same, pretty happy with what it is at the moment. [00:26:48] And, and I am happy to share that in, in the new year, Allie Emmons is coming on board to help with community outreach and in increasing the number of voices that are in the newsletter. That's really important for me to make sure we not just, rinse [00:27:00] and repeating the same voices over and over again, the newsletter. [00:27:03] We want to make sure that people. Who are doing awesome things and they might not be as vocal. We want to make sure that they're included as well. And, and I want the newsletter to be a source of, of amazing work that's happening across the community, not just the same things over and over again as can happen in, in some spaces. [00:27:22] Yeah. Other than  [00:27:25] Matt: one of the things that I think is a challenge is, is that I think. What we want is we want the, maybe not even average WordPress user, but maybe above average WordPress user to want to turn into the news, like turn excuse me, tune into the news. Right? Because Hey, maybe the above average WordPress user is an it professional and she manages a hundred multi-sites for a university. [00:27:53] And. Not in the WordPress community, but my God, wouldn't you like to know when awesome motive buys those, the suite of plugins that you use, and suddenly you're like who the heck is awesome motive. And if I was tuning into a news coverage, maybe somebody doing a piece on who automotive is and the background and the history, et cetera, et cetera Yeah. [00:28:13] I don't know if you've thought about this. I don't know if this is something that maybe you even plan to go into with the newsletter is like, how do we, how do we dip into that segment of the reader of the demographic? I think of a local newspaper, all of a sudden. We're doing fashion week and it's I know what's going on here. [00:28:32] Right? One, you have advertisement that to hope. You're, you're hoping that you're doing fashion week and you're getting some new eyeballs on the, the, the baseline publication, maybe at that it raises more readers in the long run. Is there something like that that we can do without, selling ourselves to affiliate links  [00:28:49] Rae: in? [00:28:50] That's a tough question. How do you, how do you broaden your own. It's a hard one because we're pressing uses so smaller niche and how you reach that kind of other level of, of, users is a, is a tough one. I don't know if I have any answers today. I'd be interested to hear from other people who might've done it successfully, because I can't think of how it, it just feels like there's a, almost like a Seton barrier between. [00:29:18] The people who, who read S I guess, serious WordPress knees that, core contributors and developers and small business owners and people who are very involved in the community. And then everybody else, it just seems like a big step. And Yeah, I don't know. I just don't feel that they're that necessarily interested in, in how WordPress comes together or if people who you use a platform like that, every will be. [00:29:47] That's a, that's a really interesting area to explore.  [00:29:50] Matt: I'm going to say, I'm going to say something in hopes that Sarah Gooding is listening to this and she, and she uses this in the, in the headline. But I think that the cap on the audience [00:30:00] and you could probably. Again, you don't have to reveal anything from your side, but I think the cap on the audience of people who really care about the inside WordPress news is probably right around 3000 human beings on the face of this earth is the number that I would say of people who actually care about. [00:30:21] What Matt says in the state of the word and how it impacts WordPress, for, for, for years, I was gonna say most months, years to come or really care about, themes getting acquired. I think my number is about 3000, maybe on a good day, 3,500, but I'd say 3000 is the global reach of WordPress news. [00:30:41] Yeah, I can use that, Sarah, if you want.  [00:30:45] Rae: Well, I'll tell ya. I don't have that many subscribers to the newsletter. It's it's, it's an interesting one. Like how, how many people are really interested in WordPress news because I've spoken to. People who work at automatic and some other WordPress businesses who work with the community, but aren't necessarily interested in the community or kind of want to be kind of that stick away because they don't want to be too involved in it. [00:31:12] So it, it, it is an interesting number, but also, we've got the English speaking people who are involved in the community, and then we've got the non-English speaking people who have communities in other parts of the world. So who knows, if I assume that number, you're thinking probably English speakers. [00:31:29] So if we think about the people who are non-English speakers and are very involved in WordPress, like you can see all the amazing work that Mary job is doing in Africa. And, The amazing word camp that was held would would camp Spain recently, and the community's just so passionate over there that they even produce a live late night a late night show pre recorded. [00:31:52] But. There, there are people really passionate about WordPress and the community. Oh WordPress the recent word camp in in Portugal, Portugal recently. Yeah, looking at just their their daily schedule of, of, of. Throughout the the two days it was all very community-based and the events I had on day two, where, where everybody getting together and doing things in person together the whole cop that, that whole event was around community and nurturing, connections with people. [00:32:22] And, and so there. You, it could be 3003 and a half thousand people who are really just in WordPress and, and know knowing more about WordPress news. But I would say that number would be. A lot bigger. Once we start thinking about non-English speakers. And I think that's an interesting area to explore that. [00:32:42] How do we kind of bring the, those communities together, the English non-English speakers? How do we bring those people? As just, people who interested in WordPress regardless of language, and that'd be an interesting one to explore the next year or two, as we get closer to exploring when, [00:33:00] when language and translation becomes the, the dominant focus of the program. [00:33:06] Matt: Piggyback off of this conversation of how many max amount of audience I might have the WB minute who has only been around for about six ish months. The biggest piece that it saw was big story that it, so I was Paul Lacey story about Gutenberg and how that Gutenberg has impacted himself, but also his, his opinion on how it impacted. [00:33:25] The community at one saw about 2200 2300 views to the, to the article and about almost 400 downloads to the podcast episode. And of course, anything that you bring up around Gutenberg and. It's impact on whatever mean Gutenberg's impact on whatever the community, the software performance is always going to get a look or view. [00:33:51] Are there any other hard hitting topics you think that might be that we haven't explored yet? By the time this episode goes out, it will be 20, 22 something this year you think, which is kind of interesting that folks should be paying attention to, or the next time.  [00:34:07] Rae: Oh, yeah. I'm interested to see how the acquisition train goes next year in terms of more acquisitions in the space. [00:34:16] And also you can't really get away from Gutenberg. That's going to be a big focus of next year. It really jumped out at me during the state of the word. When Matt was saying, we only have a handful of, of block themes and you'd like to see 3000 by the end of next year. So, interesting to see, I, I guess one of the interesting stories will be how, how blockchains become more commercialized as well. [00:34:39] Are we going to see. More, same authors once w 5.9 comes out are they going to feel ready to really explore that space? We're going to see a lot more of those themes on, on ThemeForest and other kinds of Marketplaces like that. Be interesting to say how that rolls out next year, because after that Matt was talking about, venturing into collaboration as the focus of the next phase of the roadmap for, for WordPress. [00:35:03] So are we going to see blocks wrap up next year or continue, kind of fall into the, into the following year? Yeah. And I, I think the, the other thing is also probably most seriously thinking about volunteers and contributors to WordPress, that was a big focus of the state of the word. [00:35:18] And, and with the lack of volunteers, thanks to you, the pandemic, that'd be an interesting thing to watch next year. Where are we? It's, it's mostly sponsored people who are contributing to WordPress. We, we see a lot, a lot of that. I was going to say, more of a drive to have more sponsored people working on the project, or, we're trying to recruit more people who, who aren't sponsored. [00:35:40] That'd be interesting thing to watch next year, as far as contributions go and how that increases or potentially decreases, I guess.  [00:35:49] Matt: Gutenberg everywhere blocks. Give me all the blocks. Ray, this has been a fantastic conversation. I really can't. Thank you enough. I could go on for another hour, but I'm sure you're sick and sick and tired of hearing me. [00:35:59] Where can folks [00:36:00] go to sign up to the newsletter and say, thanks online.  [00:36:03] Rae: Well, if you interested in joining the repository, it's it comes out every Friday, go to the repository.email to sign up. Thank you so much for having me on the podcast. Matt. I've been listening for years and yeah, it's, it's really an honor to, to  [00:36:18] Matt: be feeding. [00:36:19] No, I, I, I, it's a pleasure and an honor having you here as well. I also love the repository. Go sign up the show. The links will be in the show notes. Hey, if you want to support independent WordPress news or content number one, sign up for the repository. And if you are a big business and you've got some bucks, make sure you knock on raised door to say, Hey, I'd love to sponsor the news. [00:36:44] And then when you're done with her, she will send you my way to spend $79 to join the WP minute membership. Get your hand in the weekly WordPress news in our private discord interact with folks like Ray and others who produce the show@buymeacoffee.com slash Matt report. We'll see you in the next episode. ★ Support this podcast ★

Growth in Dentistry: A Dental Intelligence Podcast
16. Team Member Troubles: Finding Quality Candidates with Laura Nelson

Growth in Dentistry: A Dental Intelligence Podcast

Play Episode Listen Later Oct 22, 2021 23:42


We are discussing all things hiring with Laura Nelson from Front Office Rocks in this episode. Learn, as Laura gives tips on:-Hiring the right staff-Creating a great place people want to work-Finding a long-term employeeFor more information or to get in touch with Laura, go to frontofficerocks.com

Growth in Dentistry: A Dental Intelligence Podcast
11. How-To Fix Burnout: Patient Conflict with Laura Nelson Pt. 2

Growth in Dentistry: A Dental Intelligence Podcast

Play Episode Listen Later Sep 17, 2021 28:51


You don't want to miss Part Two with Laura Nelson, from Front Office Rocks, as she discusses staff conflict and hiring. Listen as she gives tips on combatting the two of the most common causes of burnout amongst dental professionals.Show links:https://frontofficerocks.com/laura@frontofficerocks.com

Growth in Dentistry: A Dental Intelligence Podcast
10. How-To Fix Burnout: Patient Conflict with Laura Nelson Pt. 1

Growth in Dentistry: A Dental Intelligence Podcast

Play Episode Listen Later Sep 10, 2021 23:27


Do you enjoy patient conflict? We don't either! Here to walk us through how to deal with difficult conversations is Laura Nelson from Front Office Rocks. In this Part One episode, learn from the best on changing your mindset and diffusing bad situations, which can help mitigate burnout in dentistry.Show links:https://frontofficerocks.com/laura@frontofficerocks.com

The Raving Patients Podcast
Episode 24 - Importance Of Hiring, Training, And Creating A Rockstar Dental Team

The Raving Patients Podcast

Play Episode Listen Later Jun 11, 2021 52:05


On this episode of the Raving Patients Podcast, Len sits down with Laura Nelson to discuss the importance of investing in your team.     We tend to throw new employees to the "wolves" and then wait to see if they sink or swim.  We also limit our candidate pool so much by requiring people only have dental experience.  How about learning how to find the best personality and skill set for the job and then teach them dental?  Then making sure the team continually trains to ensure they are growing, learning and improving as they work and help grow the office.  The team can make or break a practice and unfortunately, that is the area that the dentist/owner is least trained.   Takeaways from this episode include:  Patients don't know if you are a good dentist or not - they know how they "feel" in the office - importance of patient experience Case acceptance starts before the very first phone call To build the right team you have to know how to hire well and importance of training Culture trumps everything.  The office culture is vital to team success     Laura Nelson is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices and offers training for the entire team. Laura has authored hundreds of articles for leading dental publications and has published two books to help dentists discover their purpose and become true leaders of their practice, Step Away from the Drill and Hiring Without Hesitation: A How-To for Small Business Success. Laura is an international speaker, a member of many dental and national speaker associations and was recognized as one of Dental Product Report's Top 25 Women in Dentistry.

The Nado & Telli Podcast
Laura Nelson

The Nado & Telli Podcast

Play Episode Listen Later Dec 20, 2020 121:53


Business woman, mother, wife, and author Laura Nelson is very successful in the things she inserts herself into. Whether that be writing a book, running a business, or being there for her her family, she succeeds at it all. It took some tough times and life lessons to reach this level of happiness/inspiration/success. Hopefully you can take something from this and apply it to your life in some way. I hope you all enjoy this episode.